how to format a presentation outline

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Create Effective Presentation Outlines: A Step-by-Step Guide with Tips & Examples

Table of Contents

What is a presentation outline .

A presentation outline is like a roadmap for organizing your thoughts and delivering your message smoothly during a presentation. It helps you structure your content logically, ensuring that your audience can follow along easily. By providing a clear framework, an outline enhances the clarity and effectiveness of your presentation.

Importance of Presentation Outline  

1. Clarity and Focus

Using an outline keeps your presentation organized and focused, preventing you from going off track. It ensures that your presentation has a clear purpose and that all the information you share is relevant to your main points.

2. Logical Structure

A well-crafted outline ensures that your presentation flows logically, guiding your audience smoothly from one point to the next. This helps your audience follow your train of thought and understand your message more easily.

3. Enhanced Delivery

Having a clear outline can boost your confidence and make your delivery smoother. With a structured plan, you’re less likely to forget important points or ramble on, resulting in a more professional presentation.

4. Time Management

An outline helps you manage your time better by estimating how long each part of your presentation will take. This ensures that you stay within the allotted timeframe, keeping your presentation on track and engaging for your audience.

How to Build Strong Presentation Outline s?

1. Purpose of Presentation

Understanding why you’re giving your presentation is crucial for planning its structure. Identifying your goal means thinking about what you want your audience to get out of it. This clarity forms the basis of your whole presentation. There are six potential reasons you might be presenting:

• Sharing information
• Teaching something new
• Making it enjoyable
• Inspiring action
• Convincing people of something
• Motivating them

Thinking about your goal will help you make a presentation that really grabs attention. Answering these questions can help you figure out what your goal is:

• What do I want people to learn or understand from my presentation?
• How will my presentation make a difference to those listening?
• What do I want people to do after my presentation?

Once you have the answers, you’ll have a good idea of what your presentation should cover and where to start.

2. Consider Color and Design

How you present your pitch matters just as much as what you say. Take a moment to think about the fonts and colors you’ll use on your slides. Research suggests that red can convey excitement and grab your audience’s attention, while white gives off a sense of simplicity and clarity.

3. Establishing Structure: Arrange Your Ideas in a Logical Order

When crafting your presentation, it’s important to structure your ideas in a clear and logical sequence. Start with an introduction to set the stage, followed by the main body where you delve into your key points, and wrap it up with a conclusion to summarize your main ideas.

4. Engaging Your Audience

When you’re getting ready for your presentation, think about how you can start off in a way that grabs everyone’s attention. You could ask a thought-provoking question, share an interesting story, or begin with a meaningful quote. The main thing is to get your audience interested right from the beginning and set the tone for the rest of your talk.

5. Adding Visuals

Give some thought to whether you want to include pictures, videos, or other visual stuff in your presentation. Even if your outline doesn’t mention exactly what visuals to use, you can suggest where they might fit in to help explain your ideas.

6. Encouraging Action

Come up with a clear and compelling message to encourage your audience to take action. Whether it’s encouraging customers to try out a new product or inviting people to join a demo, make sure they understand what’s in it for them. And if your presentation doesn’t really need a specific call to action, just wrap up by summarizing your main points and saying thanks for listening.

Alternatively, you can skip the hassle of crafting a presentation outline manually – try SlidesAI for seamless assistance .

Strategies for Crafting an Engaging Presentation

1. Understanding Your Audience

Take some time to know your audience by researching beforehand. This helps you adjust your presentation to connect with them better.

2. Enhance with Quotes, Testimonials, or Data

Make your presentation more interesting by adding extra info like quotes, testimonials, or data. It can make your audience more engaged and reinforce your message.

3. Visualize Your Concepts

How you show your ideas matters a lot. Tools like SlidesAI can help you express your concepts clearly and effectively.

4. Highlight Key Takeaways

Figure out the most important points you want your audience to remember. This makes it easier for them to recall and understand your message.

5. Seek Feedback

Ask for feedback to improve your presentation. It’s a good way to make sure it connects better with your audience.

Presentation Outline Example

Topic: The Impact of Social Media on Mental Health

Target Audience: College students

Time Limit: 15 minutes

I. Introduction (2 minutes)

Attention Grabber : Briefly discuss a real-life example of how social media can negatively impact mental health (e.g., cyberbullying, unrealistic beauty standards).

Introduce the topic : Clearly state the topic and its significance (e.g., “Today, I’ll be talking about the increasing impact of social media on mental health, particularly among young adults like yourselves”).

Preview : Briefly outline the key points that will be covered (e.g., “We’ll explore the positive and negative aspects of social media use, discuss common mental health concerns associated with it, and offer some tips for healthy social media habits”).

II. Main Body (10 minutes)

Positive aspects of social media:

Connection and community : Highlight how social media can help people connect with friends and family, build communities based on shared interests, and combat feelings of loneliness.

Information and self-expression : Discuss how social media can be a source of information, news, and inspiration, and provide a platform for self-expression and creativity.

Negative aspects of social media:

Social comparison and envy : Explain how constant exposure to curated online profiles can lead to social comparison, feelings of inadequacy, and envy.

Cyberbullying and harassment : Discuss the prevalence of cyberbullying and online harassment, their potential to significantly impact mental health, and the importance of online safety.

Addiction and anxiety : Explain how excessive social media use can lead to addiction, anxiety, and sleep disturbances.

III. Conclusion (3 minutes)

Summary : Briefly recap the key takeaways discussed in the presentation.

Call to action : Encourage the audience to be mindful of their social media usage and offer practical tips for developing healthy habits, such as setting time limits, curating their feed, and prioritizing real-life interactions.

Question and Answer : Allocate time for audience questions and address them thoughtfully.

This is just a sample outline, and you can adapt and modify it based on your specific topic, audience, and time constraints. Remember, a well-structured and engaging presentation will effectively communicate your message and leave a lasting impression on your audience.

Frequently Asked Questions

How can ai help you create a presentation outline .

With the assistance of AI tools like ChatGPT and Gemini, crafting outlines becomes a breeze. Furthermore, you can utilize user-friendly online AI presentation tools such as SlidesAI to effortlessly generate your presentations.

Why is putting your outline on a slide a good idea?

Using a presentation outline can be helpful. It makes things clearer, boosts the speaker’s confidence, and helps manage information better. It also keeps the audience more engaged. But, if your presentation is fast-paced, casual, or focused on a specific area of expertise, you might want to keep the outline short and sweet. Just pick what works best for your situation and audience.

What is the format of the presentation outline?

There are various formats, but a common approach is using bullet points, numbered lists , or headings and subheadings. Choose the format that best suits your content and visualizes your information.

How can I adapt my presentation outline for different audiences?

Adapt your presentation outline by tailoring:

• Content : Depth, complexity, and examples based on audience expertise.
• Language : Formality, jargon, and storytelling to match audience and occasion.
• Visuals : Complexity and style to suit audience understanding.
• Delivery : Pace, volume, and even body language to audience energy.
• Focus : Highlight information most relevant to specific interests.

How long should a presentation outline be?

There’s no set rule; it depends on the complexity of your topic and presentation length.

Can I use a mind map to create a presentation outline?

Yes, mind maps can be a good way to visually brainstorm and organize presentation ideas.

What tools can I use to create a presentation outline?

You can use pen and paper, a word processing software like Microsoft Word, or dedicated outlining tools. Presentation software like PowerPoint also offers built-in outlining features.

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How to make a presentation outline: a step-by-step guide

Georgina Guthrie

April 07, 2021

Whether you’re building a house, baking a cake, or writing an essay — having all the necessary pieces in place before you begin will make the task much easier.

It may seem counterproductive to spend time sorting things out when you’re in a rush… After all, why spend time organizing when you could dive straight in? But the fact is, the opposite is true: Planning saves time, and the same goes for creating a business presentation. Start with a presentation outline.

A presentation outline is a bare-bones version of your talk. It should take the general direction of your pitch, plus summaries of your key points. Its purpose is to help you shape your thinking, organize your thoughts, and make sure your material is presented logically.

In this article, we’re going to take a closer look at what a presentation outline is, how storytelling can help engage your audience, and how to create a flawless outline of your own. Let’s get stuck in.

What’s the purpose of your presentation?

This is the foundation on which you will build your whole presentation — so make sure you know the answer to this question. A good starting point is to think about the overall purpose. There are six possible purposes your presentation might have:

• Inspire action
• Inspire or motivate

In a business setting, it’ll usually be ‘to inform,’ along with one or two others. If you’re there to talk about quarterly results, then you’ll want to inform and motivate. If you’re a business coach, your goals will likely be to inspire, motivate, and entertain.

Once you’ve worked this out, you’ll be one step closer to working out the purpose of your pitch. Here are some questions to help you find an answer to this question:

• What do I want people to take away from my presentation?
• How will what I talk about help others in the room?
• What do I want people to do after my meeting?

Note down your ideas and start creating a topline summary of your presentation purpose. Summarize it into one or two sentences, then put that on your first slide. You can change it later, but this is a good starting point.

Create a story arc for your presentation

As humans, we love a good story. We’ve been doing it since, well, forever. The earliest cave paintings helped the painters and those who saw the paintings make sense of the world.

Interesting things happen when you start telling a story. Your brain’s auditory cortex (aka the bit that helps you listen) switches on. This helps you imagine the activities being described. Meanwhile, the frontal and parietal cortices are fired up, which helps us emotionally engage with what’s being said.

Stories have been, and will always be, a powerful tool for bringing people together. Great stories persuade and inform; the best stories inspire and stay with us. But we don’t often see this happening in the boardroom, where graphs and quarterly results preside.

Stats and numbers suck the life out of a presentation. We think these details will speak for themselves. But… they don’t because, well… they’re boring, and they make us switch off. If you want to inspire your audience, you need to weave those stats into a story . But where do you begin, and how do you start?

Storytelling isn’t something only a few select people are good at. Anyone can master the art with a little practice. It doesn’t even require heaps of creativity because the truth is, stories are formulaic, and once you’ve got the formula down, the rest runs on autopilot.

Let’s look at how to build your notes and ideas into a compelling story using one of the formulas below.

1.Fact and Story

Mixing storytelling with facts works in a kind of mutually supportive cycle. Facts add substance to the story; the story adds interest to the facts.

In this structure, you weave the two together and move back and forth between the two.

• Start with a ‘what if’ question. For example, if you were pitching a vacuum cleaner, your initial sales pitch might be ‘what if you didn’t have to lose suction?’
• From here, work in facts that illustrate the way things currently are. To continue with our example, it might be current stats on traditional vacuums losing suction. Keep alternating facts with fiction throughout the body of your presentation.
• End on a high note that makes the listeners feel like they learned something and want to move to action because of it. For example, to invest in your new product, or to sponsor your new app .

2. The hero’s journey

From Odysseus to Chihiro , adventure stories typically feature a hero who goes on a journey fraught with peril and learns a vital lesson at the end of it. It’s a formula employed by thousands of writers — and you can draw from it to add some drama to your presentation.

This structure works really well for inspirational personal stories, or tales about a company from its humble beginnings to the success it is today.

• Begin somewhere neutral. The situation is neither ideal nor unbearable.
• Introduce a challenge — one that needs to be solved.
• Present a worsening situation. The problem is being addressed, but things are still getting worse.
• Talk about rock bottom. The situation seems impossible; there is apparently no way forward and all seems lost. Until…
• Talk about a new discovery that offers hope.
• Armed with your new abilities, you can tackle the issue head-on.
• Talk about resolving the problem, but instead of returning to the way things were before, the hero (you) discovers an even better way of living.
• Finish with a lesson, which you can share to inspire your audience.

3. The Pitch

The ‘pitch’ style of presentation is commonly used by salespeople. The goal is to show how a product or idea can help an individual overcome a hurdle toward a positive outcome. The story should be relatable, so the audience can picture themselves in the situation and, therefore, benefitting from the solution.

• Start with a summary of the way things are in a way that’s easy to relate to.
• Introduce the problem or hurdle that you need to solve. Make it relatable to further help your audience put themselves in the situation.
• The solution: give your audience a glimpse into a possible solution.
• The fork in the road: Give your audience a couple of options for solving the problem. Offer an average option first, then follow up with a better one.
• Close: Choose the better option and explain why that’s the best one (and only real suitable choice).
• Finish up by telling the audience exactly how to solve the problem, step by step.
• But that’s not all: Before you finish, talk about extra benefits that extend beyond simply solving the problem. Finish on an uplifting high.

4. The explanation

This presentation format is for when you want to teach your audience something — whether that’s a process, a new skill, or a way to overcome a problem. It has similarities with the fact and story structure, insomuch as facts should weave into the story.

• Explain how things are at the moment, what the goal looks like, and how you plan to get there. You can even start with a story to add emotional interest from the get-go.
• Take your first step on the journey toward the final destination.
• Add more steps that build on this.
• Take a moment to recap on the points you’ve covered so far while tying them into the main point. This will help your audience visualize the ground you’ve covered and see where you’re heading.
• Add the finishing pieces to the puzzle and lead your audience to the end.
• By the end of your journey, your audience should feel as though they’ve learned something new.

5. The Opportunity

A close relative of the pitch, this three-part structure swaps a hurdle for an opportunity. Here, you want to show your audience that a problem they thought they had actually has an easy fix.

• Start with the situation as it is now.
• Next, add a ‘but’ — this could be a small hiccup that stops things from being as good as they could be. For example, our chocolate pudding company is doing really well. But we could be doing better if we changed supplier.
• Talk about the opportunity, with as many facts and stats as possible to make it feel achievable and real.
• Add a conclusion.
• Explain why the product or service meets the challenges raised. Add more stats and facts to support your point.

How to plan your presentation

Now you’ve worked out your structure, it’s time to start building your presentation, pulling in all your points and forming them into a story.

Storyboarding is the best way to do this. Directors use storyboards to map out their films scene-by-scene — you’re going to use it to map out your presentation, slide-by-slide.

(Don’t worry, you can do stick people and squiggles if drawing isn’t your strong point.) Image Source

The trick here is to use broad strokes without adding too much detail. Make it too wordy and you’ll lose your top-level view, which is important for assessing the arc of your story. Ideally, have one or two sentences on each slide summarizing what each one will address.

You can do this with pen and paper, but when it comes to final drafts and editing, it’s a good idea to move your drawings over to a digital format. It looks far neater, and it means that if you need to change something, it’s as simple as deleting or editing a cell or slide rather than you having to start over.

Once you’ve got your rough storyboard more or less ready, it’s time to start building your presentation.

Your presentation outline

Using a presentation template will be a big help here. First, choose your template — then start adding pre-made slides according to your storyboard. For those who didn’t plan, this can be a bit of a nightmare that usually ends up with you shuffling slides around indefinitely. For those who planned, it’s simply a matter of putting all your hard work in place, then spicing it up with pictures, video, and audio.

Top Tip : If your slides are there to support your spoken words, try not to make them too wordy. Talking too much will distract your audience, whose attention will be split between what’s on screen and your voice. Instead, opt for images and video. If you’re sharing your presentation slides without presenting them, keep your communication simple and succinct. A wall of text is never engaging.

Finally, rehearse your presentation. According to experts, 10 is the magic number when it comes to practicing speeches . The more you practice, the better it’ll flow, the easier it’ll be for your listeners to get sucked into your story. And when it comes to persuading, inspiring, informing, or selling — having a captive and engaged audience is half the battle.

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December 4, 2023

How to create a presentation outline (with examples)

Four methods to create a presentation outline and example outlines for inspiration

Co-founder, CEO

Like it or not, if you work in an office environment or go to school, you'll probably have to make a presentation at some point. But creating a great presentation can be challenging, especially when you're short on time or suffering from writers' block.

Luckily, there are lots of ways to get a head start on your presentation outline, and in this article we'll walk through four options for creating a presentation outline and show you several examples of great presentation outlines.

Why should I write a presentation outline?

An outline helps you organize your ideas in a clear and logical way . Instead of getting bogged down on details like formatting or word choice, an outline presents the overarching story of your presentation with just a few main points. This helps to make sure you have a cohesive narrative before you dive in to the nitty gritty work of wordsmithing individual bullet points or selecting the perfect slide theme.

If this sounds like a lot of work, it often is! But spending time writing a great outline will save you time and effort down the road because it will be easier to organize your work and create each slide when you understand how it fits in to the broader presentation.

Here are four ways you can get a start on creating your next presentation outline.

Method 1: Create your outline from scratch

Creating an outline from scratch may sound intimidating if you have never written a presentation outline before, but this is the most straightforward way to get started.

Start by jotting down the three main points you want to make in your presentation. Once you have your main ideas in order, write down a few supporting details and examples for each point.

Then, add an introduction (find an interesting image, quote, or question to help grab the audience's audience) and a conclusion (decide on the best way to summarize the takeaways from your presentation) to the outline, and you are ready to go.

This method is great for those who prefer to have complete control over their presentation and want to create a custom outline that works best for their needs.

Method 2: Create a presentation outline using an AI presentation maker

If you're short on time or looking for a quick way to get a first draft of a presentation outline that you can then refine, using an AI presentation maker is a great option.

Plus AI lets you type a short prompt like "Create a presentation that provides an overview of the Norwegian oil industry," and it will automatically generate an outline of a presentation for you. After Plus creates the outline, you can change the titles of slides, rearrange slides, and remove any pieces of the outline that are not necessary.

From there, once your outline is created, you can click the "Generate presentation" button, choose a template, and let the AI create the first draft of your entire presentation.

This method is a good option for those who want to create a polished presentation without getting stuck with a blank piece of paper. Instead, it frees you up to take a first draft presentation and customize it for your needs.

Method 3: Create a presentation outline using ChatGPT

ChatGPT is an AI chatbot that can help with a wide variety of tasks - everything from acting as a therapist, to sharing recipes, to helping you come up with presentation ideas and creating content for a presentation .

To have ChatGPT help you generate a presentation, you can take two different approaches:

• Use a custom GPT that has been trained to help people create presentations or
• Ask the general ChatGPT interface to "Create a presentation outline for me on the topic of [XYZ]."

Both approaches will yield similar results, but a custom GPT like Plus AI presentation maker will be more fine-tuned to helping people create presentations. It will also provide additional functionality like providing a visual preview of the slides and feedback on how to improve your presentation.

Method 4: Create a presentation outline using a template

Last but not least, using a template is a good way to speed up the process of creating a new presentation outline. Similar to using an AI presentation maker, a template can give you a first draft of an outline that is easier to edit and refine than starting from scratch.

Presentation templates often come pre-designed with example text and images, so all you have to do is fill in your own content. For example, this TED Talk presentation template provides some instructions on how to create an outline for a TED Talk-style slide deck.

The secret to using this method is to find the closest template to the type of presentation you want to create. You should use detailed search terms to and look across multiple sites and resources to find one that matches the content and style that you would like.

Once you have your template, start by reviewing the overall outline or structure and tweak it to meet your needs. Then, you can fill in the specific content (e.g., text and images) with your materials to make it your own to quickly make a beautiful presentation.

Presentation outline examples

Basic presentation outline example.

Let's take a look at a presentation outline and accompanying notes for a persuasive presentation on encouraging people to meditate every day:

I. Introduction

• Hook - find a striking image and tell a story
• Thesis statement - everyone should meditate for 10 min per day

II. Main point 1 - Meditation is one of the easiest ways to improve your health

• Physical health
• Mental health

III. Main point 2 - Meditation is backed up by thousands of years of practice and research

• One anecdote from antiquity
• One anecdote from recent research

IV. Main point 3 - You can get started with meditation today

• Basic technique
• Tips for newcomers

V. Conclusion

• Summarize key points
• Call to action

As you can see, this is a relatively lightweight plan for the presentation, but it provides an easy-to-understand framework that we can fill in with slides.

There are rough notes on specific content for the different points in the presentation, but we don't need to write out everything in fine detail, just the broad strokes.

Pitch deck outline example

Now let's review an outline for a pitch deck that someone might use to present their startup idea to prospective investors. This is for a startup that uses autonomous food trucks to deliver meals to people's homes and workplaces.

I. Problem statement - "Food delivery sucks, and here's why"

• Hook - pictures of typical food delivery headaches (e.g., late/no show, bad selection, etc)

II. Value prop - "FoodDrive revolutionizes the food delivery model"

• Compare value chain of FoodDrive to traditional restaurant and delivery service
• Show how $50 order gets allocated to different people

III. The product - "Customers love our trucks"

• Picture of food truck and menu
• Customer quotes and reviews

IV. Why now? - "Our self-driving technology is ready for prime-time"

V. Business model - "Each truck can generate $2-3M of revenue per year with a 60% gross margin"

• Show high-level financial forecasts on unit basis

VI. Competitive landscape - "FoodDrive's closest competitors don't come close"

• Comparison table with delivery services, in-house delivery, eating out-of-home, etc.

VII. Go to market strategy - "We've tested FoodDrive in 2 markets so far. Here's how we win in new markets"

• Overview of social media strategy
• Case study on new market launch

VIII. Team - "Our team has experience in autonomous vehicles, food delivery, and quick service restaurants"

IX. Traction - "We generate $5M of revenue per year with our 2 trucks, and we can ramp up new trucks immediately"

• Show revenue growth chart with focus on time to ramp new trucks to productivity

X. Fundraising goal - "We are raising $50M to expand FoodDrive to 10 more markets"

• Highlight key milestones we aim to reach with additional funding

Even though a pitch deck is a specialized type of presentation that often requires specific content, it's helpful to start with an outline to build out the 'story' behind the content. That way, you have a cohesive story rather than a set of disparate slides.

How can I create a presentation from an outline?

Once you have your presentation outline written, it's time to start writing your slides. Since you already know the main points you are trying to make in your presentation, the main decisions here are

• What type of visual style you want to follow
• How many slides you want in your presentation
• How you will present or share the slides

To get a head start on creating a first draft of your presentation, you could enter your outline into an AI presentation maker.

This will provide a first draft of the slides so that you can focus on making sure they tell a cohesive story or tweaking individual slides to leave a memorable impression.

Other tips and tricks for great presentations

Here are some resources to help you create great presentations:

• Make slides look good - Here are six tips for making visually appealing slides.
• Number of slides - Here is a calculator that can help you calculate how many slides you need for a presentation depending on how long you need to present.
• Unique presentation ideas - Here are 250 ideas for presentation topics that will help you create a great presentation.

Creating a presentation outline can be one of the most time-consuming parts of the creative process for making a new slide deck. Luckily, there are many tools and templates that can help you kickstart this process.

With these four methods, you can choose the one that works best for your needs and get started on your presentation outline today.

And once you have your outline, make sure to try out a tool like Plus AI presentation maker to quickly get your slides as well!

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How To Make an Effective Presentation Outline

Edraw content team, do you want to make presentation outline.

EdrawMind helps move ideas forward, faster and better. Learn from this complete guide to know how to make a perfect Presentation Outline. Just try it free now!

1. What is a Presentation Outline?

A presentation outline presents a comprehensive idea of what you plan to share with the audience. It is a synopsis of a talk, pitch, or subject matter under discussion. It serves as a guide for writing a paper, publishing a study, or building a presentation and enables you to structure your information in a way that is easy to understand. Making a presentation outline is similar to having all the necessary pieces in place before building a house. It may appear counter-productive to spend time and resources sorting things in the form of an outline. However, outlining saves time and gives clarity on a particular topic.

2. Why Should You Create a Presentation Outline?

A presentation outline assists you in preparing for your pitch or speech. It provides a clear path to take your audience from where it is to where you want it to be. It plays an important role in positively shaping people's perspectives about your planning and execution skills. There are several other advantages associated with creating a presentation outline which includes:

• It helps in brainstorming your presentation and saves time by giving a clear idea of what you need to focus on.
• It helps structure ideas so that they appear in a logical order.
• It enables you to determine the main points you need to keep in your presentation.
• You can categorize ideas into groups and create separate slides for each group for further clarity.
• It helps you rehearse your presentation while going over the important points.
• It provides a visual aid to help people understand your topic in a better way.

3. How to Create a Presentation Outline?

The following steps will help you create a presentation outline:

1 Considering the Purpose of Presentation

Determination of your presentation goal is fundamental to creating an outline. To find the purpose, you need to think about what you want from your audience. Finding this out will enable you to build your whole presentation. There are six purposes your presentation possibly have:

• Entertaining
• Inspiring to act

Considering the purpose will help you build an impressive presentation. The following few questions will enable you to figure this out:

• What do I want people to take away or understand from my presentation?
• How will my talk help those attending the presentation?
• What do I want people to do after the presentation is over?

Answers to these questions will help you create a summary of your presentation and will serve as a fine starting point.

2 Creating Structure

Creating a structure implies considering where different points belong in your discussion and where to use the supporting material. There are three main components of a presentation:

• Introduction

Structuring your points and arguments in these parts will enable you to transition from one part of the presentation to another without creating any trouble.

3 Using an Attention Grabber

Thinking about how you want to open your topic is an integral part of planning a presentation. If you want your audience to get engaged with what you are talking about, you can ask an interesting question, share a related story or quote something entertaining. It sets the tone for the rest of your discussion.

4 Considering Visual Content

You can add images, videos, or other visual content to your presentation to convey what you want to. It helps you to communicate emotions, excitement, passion, and experiences effectively. You can also focus on using different fonts and colors to make your presentation more interactive and interesting.

5 Including a Call to Action

A creative call to action will inspire your audience to take appropriate action. It will show what you want your audience to do after the presentation. Let your audience know what it will get from performing the required action.

4. How to Make a Presentation Outline?

You can make a presentation outline in the following two ways:

With PowerPoint and Word

1 creating an outline in word.

• Open Word document.
• Select View > Outline. This will automatically generate an outline and open the Outlining tools.
• If there are headings in your document, you will witness those headings organized by level (from H1 to H9). If there are no headings in the document, the outline will appear as a bullet list. You can assign or edit headings, and heading levels. You can also set up the structure of your document.
• Select a bullet item.
• Select a heading Level 1 for slide titles, Level 2 for bullet points on that slide from the Outline Level box.
• When the work is done, select Outline View to edit your document.
• Select Save to save your document, name your file, and then select Save once more.
• Select Close to close the document.

2 Importing a Word Outline into PowerPoint

• Open PowerPoint and select Home > New Slide.
• Select Slides from Outline.
• In the Insert Outline dialog box, find and select your Word outline. Select Insert.

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5. Presentation Outline Template

This presentation outline template describes three components of the outline: The introduction, the main body, and the conclusion. The introductory part opens the topic with an attention grabber and summarises the importance of the topic and its relevance of the topic to the audience. It also includes learning objectives that points out what the audience is going to learn from this presentation. The main body part constitutes the main idea of the topic. This idea is substantiated by supporting material. The concluding part constitutes a summary of the topic discussed and what the audience learned from it. It reviews the main points and calls the audience to take appropriate action.

6. Key Tips for Creating a More Effective Presentation

Here are some important points to consider to create an effective presentation:

• Know Your Audience. Get to know your audience by researching ahead of time so that you can make your presentation relatable.
• Add Quotes, Testimonials, or Data. Adding additional information to your presentation can help you engage your audience better.
• Visualize Your Ideas. The way you present your ideas is fundamental to the success of those ideas. EdrawMind helps you to create and present your ideas most effectively and efficiently.
• Identify Key Takeaways from Your Presentation. It will enable you to recall, review, and reassert what you want to communicate with your audience.
• Gather Feedback. Gathering honest feedback will help you make further improvements and adjustments to your presentation to make it more effective.

7. Key Takeaways

A presentation outline is a tool to communicate your ideas precisely. It helps you brainstorm and plan your presentation in a logical flow. Moreover, it helps to grab the attention of your audience by providing it with a visual depiction of what you are going to talk. If you want to create an impressive and creative presentation outline, EdrawMind will help you in this regard. It has a variety of functions and tools which enable you to create a dynamic outline suited to your topic. It enables you to brainstorm and present your ideas most effectively by using different diagrams, charts, graphs, clipart, etc. EdrawMind provides the best solution to your presentation problems.

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How to Outline a Presentation – A Complete Step By Step Guide

It is inevitable that on certain occasions we would be asked to give a presentation. Some people may find this terrifying and become hesitant, especially when the topic assigned is unfamiliar to them. However, acing a presentation is possible if you would prepare properly. Mostly overlooked, and a step that many skips but this is the key to saving yourself from having self-doubt and anxiety caused by i nsufficient readiness. If you are wondering how to begin, then it’s best to start digging for information to draft your outline.   

A presentation outline is a blueprint or framework of your speech. It is a  textual arrangement that gives a picture of the entire speech you are preparing.  It is an important planning tool which guides you logically through all the aspects that you need to consider prior to writing the presentation itself. It helps you to think of the elements to include and how do they correspond to one another. It also allows you to analyze and test the order of arrangement of your ideas and makes identifying weak and unnecessary points in your speech easier. Thus the preparation outline helps in giving your speech a structure.

Outline Structure

Since outlines are used to arrange all the elements in a presentation, it has organizational hierarchy and a common format There are a variety of outline styles, however, they all generally follow the same pattern. Below is a sample of a generic speech outline that can support your core message and works for a wide range of speech topics.

Outline Formatting Guidelines

As shown in the generic outline structure above, the following basic principles can be observed when organizing ideas and preparing your outline.

• Depending on your preference, your speech details may be preceded by the title, topic, specific purpose statement, thesis statement plus additional information you may want to add. As you develop and organize your speech this will help you to be on track on the purpose and main theme of your speech.
• When writing your outline follow the suggested simple formula for any presentation: (1) Tell them what you are going to tell them (2) Tell them (3) Then, tell them what you told them. In your presentation’s outline, this is your introduction , body , and conclusion . Dividing your presentation into main headings will ensure a logical and orderly development of the subjects 
• In sequencing the ideas in your outline, observe the principles of unity, coherence, and emphasis. Try to avoid random order and focus instead on seeking and extracting meaningful relationships on the materials you gathered.  Arrange it according to their meaningfulness and usefulness in the speech.
• Include only the essentials. If you have covered too much, narrow it down and sift out irrelevant materials to keep your focus on pertinent details. Distinguish clearly between important ideas and less important ones and rearrange your points if needed. If some of your main points are sufficiently supported while others are lacking, you may add or subtract supporting material to polish your presentation. 
• The body of the speech contains the main ideas about your topic.  To help your listeners easily understand and remember your main points, group your facts into a few main topics. If possible, limit it to three then start with the strongest and most supportive argument. 
• Under each main point, write down the supporting information. These subordinate ideas should develop the main points above them. Also, each division of the outline should contain only one idea. Make sure that the supporting details you are going to add are placed under the appropriate main point.
• When preparing the outline, focus on the body of your speech first to make writing the introduction and closing easier. 
• After carefully planning your body, identify how you would like to begin your presentation. Write an introduction that would arouse the attention of your audience then provide a  general view of the speech.
• Pull together all your main points, subordinate points and supporting materials in your conclusion to give a final impact on your proposition
• Use transitional statements between elements to hint your audience that you are moving from one point to another. Write it in parenthesis and place it between the main points
• To indicate the main and subordinate ideas, use a consistent set of symbols and numbers. Also, make sure that your subordinate points are properly indented under its main idea. Indenting makes identifying your main points, sub-points, and examples easier. 
• Write each heading or subheading in complete sentences using the active voice. It should contain the words of the actual speech that helps to somewhat complete the script of your entire speech. Writing your points in full-sentence will help you to remember the easy to forget significant points. 
• At the end of the outline, include bibliographic information for any outside resources you will mention during your presentation. This will help you to easily find the sources you will use.

Some may be writing their presentation without an outline, however, having it saves time. The speech you are writing will almost develop itself by having an adequate and detailed outline, therefore allowing you to craft a coherent and more focussed presentation. Exceptional English presenters and public speakers understand the value of having an outline. They know that is an effective device to write and deliver a successful presentation. 

Special Bonus Tip: Writing a presentation outline is often perceived to be reserved for planning purposes only.  However, your outline can function both as a tool when organizing your points and as a reference when delivering your speech. The only difference is that with your preparation outline you utilize full sentences. If you decide to convert it as a speaking outline then you just have to tweak it and use words or short phrases instead of full sentences. 

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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"Tell them what you are going to tell them; tell them; tell them what you have told them“

The number of points in the body of your lecture can expand and contract as required.

• average adult attention span is 15-20 minutes: divide the body of your talk into 15-minute sub-topics
• give each sub-topic a short introduction, conclusion, and transition into the next sub-topic
• vary the pace: for example, have question periods at the end of each sub-topic, or alternate 15-minute lectures with 15-minute interactive activities or audio-visual presentations

I. Introduction (2-3 minutes)

• Opener Or Attention Getter
• Significance of topic
• Relevance to Audience
• Thesis and Preview (Tell your audience “the big picture”; give them a roadmap to their learning)  
• Support material

(sign post - words that indicate that you are going to make a point - initially, finally, next.)

TRANSITION and CONNECTION

(sign post - words that indicate that you are going to make a point - initially, finally, next)

III. Conclusion (2-3 minutes)

• Summary of topic and what was learned
• Review the main points or your learning objectives
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Practical Presentation Outline Examples For Success (+ 8 Must Have Elements)

Jane Ng • 05 Apr 2024 • 6 min read

Looking for Presentation Outline Examples ? Do you want to take your presentations from mediocre to magnificent? The secret weapon in achieving that transformation is a well-crafted presentation outline. A clear and organized outline not only guides you through your content but also ensures your audience stays captivated throughout your talk.

In this blog post, we’re going to share practical presentation outline examples and 8 key elements for constructing your own outlines that will leave a lasting impression.

Table Of Contents 

What is presentation outline, why is presentation outline important, 8 key elements of presentation outline , presentation outline examples, key takeaways , faqs about presentation outline examples.

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A presentation outline is a plan or structure that helps you organize and deliver a presentation or speech. It’s like a map that guides you through your talk. 

• It outlines the main points, ideas, and key elements you intend to cover during your presentation in a logical and organized sequence.
• It ensures that your presentation is clear, logical, and easy for your audience to follow. 

In essence, it’s a tool that helps you stay on track and communicate your message effectively.

A presentation outline is a valuable tool that enhances both the organization and delivery of your presentation. 

• It benefits you as a presenter by reducing stress and improving focus, while also benefiting your audience by making your message more accessible and engaging. 
• If you’re using visual aids like slides, an outline helps you synchronize your content with your visuals, ensuring they support your message effectively.
• If you need to make last-minute changes or adapt your presentation, having an outline makes it easier to identify and adjust specific sections without overhauling the entire presentation.

Whether you’re giving a business presentation, a school lecture, or a public speech, an outline is a key element in ensuring your presentation’s success.

A well-structured presentation outline should include the following key elements:

1/ Title or Topic: 

Begin your outline with a clear and concise title or topic that represents the subject of your presentation.

2/ Introduction:

• Hook or Attention-Grabber: Start with a compelling opening statement or question to engage your audience.
• Purpose or Objective: Clearly state the purpose of your presentation and what you aim to achieve.
• Main Points or Sections : Identify the major topics or sections that you will cover in your presentation. These are the core ideas that support your thesis statement.

3/ Subpoints or Supporting Details: 

Under each main point, list the specific details, examples, statistics, anecdotes, or evidence that support and elaborate on that main point.

4/ Transition Statements: 

Include transition phrases or sentences between each main point and subpoint to guide the flow of your presentation smoothly. Transitions help your audience follow your logic and connect the dots between ideas.

5/ Visual Aids: 

If your presentation includes slides or other visual aids, indicate when and where you plan to use them to enhance your points.

6/ Conclusion:

• Summary: Recap the main points you’ve discussed during your presentation.
• Include any final thoughts, a call to action, or a closing statement that leaves a lasting impression.

7/ Q&A or Discussion: 

If applicable, mention when you’ll open the floor for questions and discussion. Be sure to allocate time for this if it’s part of your presentation.

8/ References or Sources: 

If you’re presenting information that requires citations or sources, include them in your outline. This ensures you give credit where it’s due and can reference them during your presentation if needed.

Here are some additional tips for creating a Presentation Outline

• Time Allocation: Estimate how much time you intend to spend on each section of your presentation. This helps you manage your time effectively during the actual presentation.
• Notes or Reminders: Add any reminders, cues, or notes to yourself that will help you deliver your presentation effectively. These can include tips on delivery, body language, or specific points to emphasize.

Here are a few presentation outline examples for different types of presentations:

Example 1: Sales Pitch Presentation – Presentation Outline Examples

Title: Introducing Our New Product: XYZ Tech Gadgets

Introduction

• Hook: Begin with a relatable customer problem.
• Purpose: Explain the presentation’s goal.
• Thesis: “Today, I’m excited to introduce our innovative XYZ Tech Gadgets designed to simplify your life.”

Main Points

A. Product Features

• Subpoints: Highlight key features and benefits.

B. Target Audience

• Subpoints: Identify potential customers.

C. Pricing and Packages

• Subpoints: Offer options and discounts.

Transition: “I’m glad you’re interested in our product. Let’s talk about the different ways you can purchase it.”

Purchase and Support

• a. Ordering Process
• b. Customer Support
• Recap product highlights and benefits.
• Call to action: “Visit our website or contact our sales team to get your XYZ Tech Gadgets today.”

Q&A Session.

Example 2: The Evolution of Jazz Music – Presentation Outline Examples

Title: The Evolution of Jazz Music

• Hook: Begin with a famous jazz quote or a snippet of iconic jazz music.
• Purpose: Explain the goal of the presentation.
• Thesis: “Today, we’ll take a journey through time to explore the fascinating evolution of jazz music.”

A. Early Origins of Jazz

• Subpoints: African roots, New Orleans as a melting pot.

B. The Jazz Age (1920s)

• Subpoints: Swing music, jazz legends like Louis Armstrong.

C. Bebop and Modern Jazz (1940s-1960s)

• Subpoints: Charlie Parker, Miles Davis, experimental jazz.

Transition : “Let’s now turn our attention to the diversity of jazz styles, which is as vast and complex as the history of the music itself.”

Different Styles of Jazz

• a. Cool Jazz
• b. Fusion Jazz
• c. Latin Jazz
• d. Contemporary Jazz

Influence of Jazz on Popular Music

• Subpoints: Jazz’s impact on rock, hip-hop, and other genres.
• Summary of the evolution of jazz music.
• Call to action: “Explore the world of jazz, attend live performances, or even pick up an instrument to contribute to this ever-evolving art form.”

Presentation outlines are indispensable tools that can elevate your presentations from good to great. They provide structure, organization, and clarity, ensuring that your message reaches your audience effectively. No matter if you’re delivering an educational presentation, a convincing sales pitch, or an interesting speech, these presentation outline examples aim to offer you valuable information.

To take your presentations to the next level, leverage AhaSlides. With AhaSlides , you can seamlessly integrate interactive features into your presentation, such as spinner wheel , live polls , surveys , quizzes , and audience feedback features.

These interactive features not only enhance audience engagement but also provide valuable insights and real-time interaction, making your presentations more dynamic and memorable.

So, let’s explore our template library !

📌 Tips: Asking open-ended questions help you to create an outline for presentation easier!

What should a presentation outline include?

Title, Introduction, Key points, subpoints, transitions, visuals, conclusion, Q&A , and time allocation.

What are the 5 parts of a presentation?

Introduction, main points, visuals, conclusion, and Q&A.

How do you outline a project presentation?

Define objectives, list key topics, organize content logically, and allocate time.

Do you need an outline for a presentation?

Yes, an outline helps structure and guide your presentation effectively.

Ref: Indeed | EdrawMind

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Presentation Outline Example and Template

How to create a presentation Outline

A presentation outline is a roadmap to a more successful business pitch — a general plan that summarizes what you want to say to prospective customers, clients or investors. It lets you organize your thoughts, group ideas into main points and present your material logically. But what should you include in your slides?

We've compiled 11 tips for more effective pitch prep.

If you came here looking for presentation templates , here's an a couople of examples from of our most popular ones. If not, just carry on.

Browse our PRESENTATION TEMPLATES

What is a presentation outline.

An outline for a presentation is a helpful tool that organizes the main points and flow of the presentation. It acts as a guide for the presenter, outlining the order in which information will be presented and the main ideas that will be covered. A good outline should include headings and subheadings that outline the main topics and supporting details, ensuring a clear and logical arrangement of information. Creating a presentation outline helps the presenter stay organized and focused, and makes it easier for the audience to follow the content and understand the main concepts of the presentation.

11 tips to create more effective presentations

1. decide on a goal.

Before you brainstorm, and before you scribble down any notes, come up with a goal for your presentation. What do you want your pitch deck to say to your audience? What message do you want to convey? What do you want it to achieve?

Perhaps you want your pitch to raise seed funds. Maybe you want to introduce a new product or service to customers. Whatever the reason for creating your pitch, decide on a specific, measurable goal. This will guide the rest of your preparation.

2. Create a Structure for Your Presentation

Every good presentation includes an introduction, main body, and conclusion. These three components form the "skeleton" of your presentation — the bare bones of your pitch. You don't need to think about all the small details at this stage — you can flesh out your presentation slides at a later date.

Your introduction is probably the most important part of your pitch. After all, you only have seven seconds to make a good first impression, according to research. Use your intro to introduce your brand, greet your audience and give a taster of what's to come.

The body of your presentation includes your main ideas and any supporting ideas. Use it to feature testimonials, financials and fundraising info, traction and milestones, and, of course, your marketing plan.

Finally, your conclusion summarizes all your points in a few slides. This should leave your audience wanting more.

3. Think About Visual Content

Visual content is an essential ingredient. The human brain processes visuals 60,000 times faster than regular text, so including images in your pitch is a great idea. Don't forget about videos, either. Consumers are 64 percent more likely to purchase a product after watching an online video, making visual content a good choice if you want to generate leads and boost sign-ups.

The most successful pitch decks incorporate striking visuals. Others have fancy fonts and graphics. All of this visual content demands attention from your audience and creates a cool aesthetic that will help you outrank your rivals.

At this early stage of pitch deck preparation, you don't have to finalize the images you are going to include in your pitch. However, we think it's a good idea to point out where you are going to use images in your presentation. This way, you can organize your ideas and make sure everything flows properly.

4. Understand What Makes a Good Presentation — and a Bad One

No two presentations are the same. The most successful pitch decks, however, certainly have a lot in common. When creating your outline, discover what makes a brilliant pitch. The University of Hawaii says great presentations rarely cover more than five points. The University of Cambridge in England says there should be four key points in every 45-minute presentation.

Here at Slidebean, we think one idea per slide, good design, lots of images, and quotes all make presentations so much more interesting. We're not fans of the 'thank you' slide, though — the one that recognizes your audience for sitting through your presentation. It's completely unnecessary.

5. Include a Call-to-Action

A call-to-action is much better than a 'thank you' slide. This encourages your audience to take action after your presentation. When creating your outline, think of a short, snappy call-to-action that prompts a response. A call-to-action is your final chance to engage with your audience during your presentation. You might want to encourage people to sign up to your mailing list, for example. Alternatively, you can include a link to your website so people can download a trial version of your product.

"No matter what form your CTA takes, the most important aspect is the copy," says growth marketing expert Sujan Patel and Voila Norbert co-founder, writing for Forbes magazine . "You’re telling the visitor what you want them to do, so it needs to be persuasive. Remember, your audience is looking for an answer or a solution to a problem. Connect with them by telling them exactly what they’re going to get if they take action."

6. Identify a Solution to a Problem

Every day, more than 30 million presentations are created on PowerPoint alone. Then there are the hundreds of thousands of pitches designed in Keynote, Prezi, and Slidebean. With so many presentations out there, how do you inspire people to invest in your services? One way to create a successful pitch is to identify a solution to a problem that your audience might have.

Slidebean recently reviewed some of the best presentation examples from successful startups. Most of them provide solutions to common problems early on in their respective pitches. Customer messaging platform Intercom, for example, says analytics, customer base browsing, and customer research is the answer for businesses who find it hard to engage with customers. They include these solutions near the beginning of their pitch deck.

If you want to have a more successful presentation, think about solving problems in your niche when creating your outline.

7. Use Quotes, Testimonials and Statistics

Quotes from senior management help you convey abstract ideas and make your presentation more engaging. You should obtain any quotes you want to use in your presentation during the planning stage. Testimonials from customers and clients also prove popular. Research shows that positive reviews influence purchasing decisions and increase trust.

Finally, statistics add some depth to your presentation. Industry facts and figures back up any claims you make and increase engagement. Discover relevant statistics when creating your outline. You don't need to include any actual quotes, testimonials or statistics yet. Just jot down where you want to place them in your presentation.

8. Think About Color and Design

The way you present information in your pitch is just as important as the information itself. Now is the time to start thinking about the font/s you want to use or the color of your slides. Research shows that red conveys passion and excitement and catches the attention of your audience. White, on the other hand, conveys simplicity and purity.

Slidebean has a range of color palettes that transform the look of your slides. You can choose up to three color sets and play around with different text, backgrounds, and highlights.

9. Plan the Order of Your Slides

Think of your presentation outline template as a very rough first draft. Decide on what types of slides you want to use, and decide on a final running order. You might feature quotes early on in your presentation, for example, and leave testimonials until the end. Don't forget to include a slide with your contact details — website, phone number, address, etc. — and your brand values.

Your presentation outline should be a group effort, too. Ask your colleagues for input.

10. Identify Key Takeaways From Your Presentation

Your outline should include enough information so you can visualize what your final presentation will look like. Once you have finished your outline, read it back and identify the key takeaways from the document. Is the structure of your presentation clear, for example? Does it convey your brand message? Will it engage your audience?

Every slide in your presentation should achieve the goal you created at the beginning of your outline. If something isn't working, make changes. You might want to switch slides around or remove unnecessary information, for example.

11. Use a Presentation Template

Once you have completed your outline, it's time to start putting everything together. Yes, you could create a PowerPoint pitch deck from scratch, but this is often time-consuming and complicated. Instead, use a template, which provides you with all the presentation slides you need.

Here at Slidebean, we have presentation templates for business of all sizes, including startups and scaleups. You can create a professional pitch deck in just a few minutes by following the on-screen prompts. Everything's included — bullet points, graphics, headers, footers, and more. Take the time to plan your pitch to produce a powerful sales document that helps you communicate with your audience.

Once you have created your presentation outline template, sign up to Slidebean and design a pitch that provides you with a huge return on your investment.

Try Slidebean Templates

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Present Like a Pro with a Well-Designed Presentation Outline

Whether you’re pitching a new idea to investors or putting together an inspiring talk for potential customers, you’ve got your hands full. Presenting is tricky. Like tightrope walking tricky.

First, you need to convey a huge amount of info to make an impact. And second, it’s too easy to lose your audience’s attention. One boring slide or organizational slip-up and your whole presentation might tumble to the ground.

But there is a way to balance informational depth with curiosity. If you plan ahead and start out with a clear, well-organized presentation outline, you can walk the presenter high wire. You’ll have a clear flow of ideas that carries your audience from start to end.

And the best part? No snoring. 😁 No one’s going to tune out when you have a captivating story to tell.

But just like creating your presentation design, making your presentation outline design is a process. It requires forethought, planning, and organization.

What It Takes to Design Visual Presentations with Impact

So what do you need to get started? Let’s look at what a presentation outline is, why it matters, and how you can create one.

What Is a Presentation Outline?

A presentation outline is the roadmap that guides your talk. It clarifies your main points, your structure, and the movement or flow of the underlying story. Critically, this is where you hone in on why this information matters to your audience and what you want them to take away from it.

Without a presentation outline, you might have the most compelling stats, facts, quotes, and illustrations in the world. But, no string to thread them all together.

This is why creating an outline – even a simple presentation outline design – should always be step one. 🤓 It’s a critical tool for marketing, sales professionals, motivational speakers, educators, entertainers, and anyone else who presents.

Whether you’re putting together an inspirational talk, a sales pitch, or internal training, an outline should always be your starting point. It’s the visual aid that will guide your talk and ensure your presentation resonates with your audience .

With a well-designed outline, there’s no way your presentation will go off track. That’s why so many brands and professionals turn to design services. Experienced designers know how to create a super-useful, easy-to-follow visual aid.

With a knockout outline design, you can say goodbye to pre-presentation jitters and hello to a captivated audience.

Want to present with confidence? Expert design services ensure your presentation is a success.

Why Create a Presentation Outline?

Okay, so I know what you’re thinking. Why should I create a full outline design? Won’t that take more time?

In the long run, no. Believe it or not, the better your outline design, the more time you’ll save. But there’s a bigger why behind creating an outline. Ultimately, it’s going to ensure your presentation is a hit.

Without it, you have something to share, but no guidelines to give your ideas and supporting points structure.

Here’s the thing: when you present – versus telling a story through written content or a video – you have to work harder to hold your audience’s attention. People are listening to your words .

You might have visual slides to accompany your talk. But if you lose them for even a moment , there’s no paragraph of text or video clip to fall back on. It’s just you, your slides, and them.

Also, everything happens in real-time. So there’s no assurance your audience is following you once you start talking.

That’s why you have to create your success guarantees beforehand. And the way to do this is with a simple, clear presentation outline.

Planning ahead with an outline helps you:

• Establish your line of thinking. Your outline develops the form to hold your ideas in place and determines the shape of your thoughts.
• Organize your points. You need to share your key points and details in a logical manner, and the outline empowers you to do this. Honestly, you can spend infinitely reshuffling your slides trying to figure out the best sequence to use without a premade outline.
• Build the story. A good presentation has conflict, suspense, and resolution. The outline design is where you set up your story’s structure.
• Increase confidence in your presentation. Planning ahead, you know your presentation has meaning: because you put in the hard yards to outline why your information matters. That lets you present with confidence.

How to Create a Presentation Outline in 7 Steps

There’s no one way to create an outline for a presentation. From visual-forward storyboards to descriptive text and everything in between, what works for you depends on the type of presentation and your personal preferences.

But no matter what direction you choose, there are a few key components you need. Let’s unpack what you should include in your outline.

1. Identify your purpose

The first part of your outline is the why. Why are you presenting this information?

To figure this out, name your goal. Here are some of the most common presentation goals:

• Motivate an action
• Inform or educate

Besides this overarching purpose, you need to get clear on your presentation’s underlying agenda. Here are some questions you can answer to help you dig further.

• What do you want your audience to learn?
• What are the key takeaways?
• How will your presentation help them?
• What action should they take or want to take when you’re done?

Once you answer these questions (the ones that are relevant to your presentation), distill your purpose into a one or two-sentence summary that you can fit on a single slide. This summary is the first part of your outline design.

2. Set up the structure

Okay, enough philosophizing about your purpose and goals. Time for the meat and bones of your presentation: the story structure. 😎

Storytelling is the best way to keep your audience hooked. Not just because your audience will relate to what you’re saying and form an emotional connection. A good narrative goes way further. It has the power to put you and your audience on the same wavelength .

That’s any presenter’s dream, but it’s real. A Princeton University research team found that the brain wave patterns of the listener and storyteller sync up during a story .

And the better your audience’s understanding, the closer the alignment, which is why it’s so critical to get your story structure right in your outline. The better you organize your structure, the easier it will be for your audience to follow along and absorb your main points.

So, how do you design an effective story structure? You follow a formula. Remember the plot formulas you learned in middle school English class? Hook and exposition, rising movement, climax, falling action, and resolution?

The formulas are slightly different, but the idea is the same. All you need to do is choose the best story formula for your presentation.

So, let’s dive in – here are the formulas you can use to create the story structure for your outline design:

a) The hero’s journey

The hero’s journey starts with the call to adventure and ends with the return. Along the way, there’s some sort of initiation through trials or challenges. When you create your presentation outline, your designer can make a storyboard or map out a chart of events showing how your hero moves through those stages, changes from the experience, and comes back with a solution or better say.

Let’s take a beverage company as an example for a presentation outline. They have a new, exciting product to introduce to the market – herbal coffee. 😮 It doesn’t have any caffeine but tastes like coffee. So it appeals to health-conscious consumers who are trying to limit their caffeine intake.

Now, the company has to convince its partners – the grocery stores and coffee shops that sell their products – to stock this new herbal coffee on their shelves.

So they need a compelling story that makes their new product out to be the next hot trend in the beverage world.

• The company is the hero.
• The call to adventure is the need to find a caffeine-free coffee alternative that people actually like to drink.
• Next, the storyboard design shows all the obstacles they face on their quest – the search for the right ingredients and the challenges creating a product that tastes similar to coffee.
• The company finally nails the perfect recipe. That’s the high point in the story arc.
• Then, as they start selling it to customers, they realize it’s a bigger hit than expected. The storyboard might include slides of graphs or charts demonstrating these findings. Or maybe quotes from happy customers.
• The outline ends with slides of content herbal coffee drinkers and projections for how popular this new drink will be. It’s positive, inspiring, and motivates the audience to contact a representative to learn more about getting this herbal coffee on their shelves.

When to use it

The hero’s journey is a good story structure when you’re talking about a company’s history, introducing a new product, or using a personal story in a motivational presentation.

b) The fact flow

This story structure uses a combination of hard facts and interesting story points.

In your presentation outline, you’ll flow back and forth between the two to keep the momentum going. It can go something like this:

📜 Story: What if you needed to cut back on coffee for health reasons, but you don’t want to give up on the comfort you get from your daily coffee ritual?

✅ Fact : 54% of coffee drinkers say that the caffeine in coffee makes them feel anxious, and 71% believe it impacts their sleep cycle.

📜 Story: NewX Drinks (our example company) traveled to France to find the best chicory, Finland for the most nutrient-rich chaga powder, and the mountains of China for naturally harvested cordyceps.

✅ Fact : Studies show that the ingredients in our herbal coffee can help raise energy levels without causing anxiety or dehydration.

Continue alternating facts and story points until your closing slides. Finish with a wrap-up of how noteworthy this new information is, and what your audience can do next to take action based on what they learned.

When to use it:

You can use this formula for almost any type of presentation. It’s a good fit when you have a lot of statistics, quotes, and other facts to weave into your presentation.

c) The how-to

When your presentation is educational, use the how-to story formula to organize your ideas.

The how-to is linear, which makes it perfect for when you are showing how to get from point A to point B.

The beginning of the outline design shows the current situation and your end goal. Then, your subsequent blocks or storyboard cells illustrate each step someone needs to take to get from that starting point to the endpoint, whether the objective is to learn a new skill or how to resolve a challenge.

For example, if you want to show your team how to protect their work devices from hackers, you can prepare a how-to style presentation to depict:

• The current situation – existing cybersecurity threats
• The end goal – a cyber-aware workforce
• Steps to get there – different cybersecurity best practices, like multi-factor authentication and recognizing phishing emails, how to use them, and the impact taking these steps can have
• Obstacles and challenges along the way – stats or case studies showing how sophisticated hackers are becoming and how complex the threat landscape is

Any time you want to demonstrate how to use a product, follow a process, or resolve a problem, you can use the how-to formula. It’s useful for employee training presentations and any scenario where you are teaching your audience how to do something.

d) The solution pitch

Want to make your solution seem irresistible to stakeholders? Use the solution-pitch formula to create a presentation they resonate with.

The goal here is to set up your storyboard so your audience can see themselves in the situation. They should walk away with a clear sense of the immense benefit they’re in for if they get on board with your idea or product.

Here’s how the formula works:

• The first cell of your storyboard should lay out the initial environment and circumstances where the audience’s problem exists. You can use a fictional product user or a past client to set the scene.
• Next, dig into the problem – why does your hero need to solve this problem? Why won’t it go away on its own, or what will they gain by overcoming it?
• Build the story arc by hinting at a solution.
• Create tension by offering different ways to solve the problem, presenting your idea or product as the best option.
• Close with a deep dive into why this is the best choice, why that is, and how much better off your audience will be with this new product, investment, or idea in their court.

The solution pitch is a good fit for sales. But it’s not just useful when pitching to prospects. It’s also useful when trying to get investors or executive decision-makers on board with your great idea.

3. Expand with visual content

Visual content helps tell your story. Well-designed data visualizations, images, animations, and other visuals play several critical roles.

• Holds the audience’s attention for longer
• Creates emotional connections and makes your presentation more relatable
• Further develops the points you make
• Achieves a sense of consistency that makes it easier for your audience to follow along

So how do you pull all these benefits into your presentation?

You guessed it – by integrating your visual content into your outline design.

There are different ways to do this:

• Include sketches or other starter visuals in your outline design. Then, your designers can create all of your visual content for your final presentation.
• Show where you want your illustrations, photos, charts, and graphs to appear in your outline. Simply describe what you want and where they should go. With this approach, your designer can handle the visual aspects once you get your structure organized.
• Start with professional-quality designs from the beginning and plug them into your outline. This approach lets you put all your images in their places when you’re still in the pre-planning phase so you can visualize how your elements will look side by side.

4. Establish your design guidelines

Another component to include in your outline is the design guidelines. Color palette, typography, font size, style – they should all be uniform throughout your presentation.

And they should match – or at least complement – your brand guidelines.

How to Create a Brand Style Guide that Supercharges Your Marketing Strategy

But don’t feel stuck with your brand parameters. Ultimately, you want the colors, fonts, and other elements to reflect the nature of your presentation’s content more than anything else. Then your brand guidelines can take a back seat through subtle details and the logo.

For example, if you’re presenting serious information and lots of data visuals – but your brand is bright and bubbly – you will probably want to tone down your presentation aesthetics.

You don’t want rainbows of colors and heavy fonts overwhelming the information you’re presenting. 🥴

Ready to create a presentation outline that puts your talk in the Presentation Hall of Fame? 😉 You handle the planning, we’ll do the design.

5. Weave in statistics, quotes, and testimonials

Hard facts will help to build trust. To beef up your presentation, be sure to weave these nuggets into your outline. Use statistics to back up your main points. Testimonials for validation. And quotes are perfect for slowing things down – they create space for pause and reflection.

Or as Turkish novelist and playwright Mehmet Murat Ildan says, “A very wise quote is a spectacular waterfall! When you see it, you feel its power!”

6. Time your talk

Even if you don’t have a time limit, your audience does have limited patience.

Decide how long your presentation will be – research says the perfect length is 20 minutes . Then, use your presentation outline to divvy up your main points so each one gets enough love.

If you find that you’re spending too much time on one point or another, lean more into your visual elements to tell your story. Design can get across more information in less time and with fewer words.

7. Finish with a call to action

And what about the end?

Your closing slides are not just a place to wrap things up and summarize your points. This is where you have your chance to lay out the next steps you want your audience to take.

Your call to action should clearly state what they can do next to get their hands on your product, benefit from your solution, join your cause, support your idea, or do whatever else you want them to do.

You also want to use emotion here. Whether you motivate with a sense of inspiration and excitement or compel with a sense of urgency, your audience should feel like they have to take your next step.

But they’re not going to feel motivated if you didn’t keep them interested along the way. This is why a well-organized, well-designed outline can make or break your presentation.

How to Pre-Plan Your Presentation

To pre-plan, prepare your outline. Then, perfect it, practice, and perfect some more. Let’s dive into the details:

First, put all your components together in your outline

There are three ways to build your outline format:

1. Text-only . Write out all your information and indicate where each slide starts and where you want your visuals to go. If your talk is short and doesn’t require a lot of supporting info, this can work.

The major downside with this presentation outline example is a lack of clarity. You can’t look at text notes and get a feel for how all your components flow or where you might have holes in your story arc.

2. Chart it . Put all your ideas, points, and visuals in bubbles, boxes, or other shapes. Give each content category – topic, key point, supporting info – a unique shape or color. That way, when you map out your presentation, you’ll see the structure clearly.

3. Storyboard . We recommend using a storyboard. You’ll be able to quickly see how your presentation unfolds. And, if you’re creating slides to show your audience, a storyboard lets you see how all your charts, visual design choices, and other elements will look together. Basically, a storyboard gives you the big picture.

Next up – perfecting

Once you have everything laid out, you can decide if you want to reorder your slides or refine any of your content.

Then, practice

Before designing the actual presentation, practice your talk. Find someone to present to and ask for their feedback. As you test-run your presentation while it’s in outline format, you might find that switching the sequence of a couple of slides, adding more supporting visuals, or even eliminating some content will elevate your presentation to super-star level.

And finally, pat yourself on the back. 😉 You’ve done an amazing job prepping. You’re ready to design an amazing presentation!

Need Help? Epiic Designers Make It Easy to Create Compelling Presentations

If you’re struggling to bring your ideas to life, we can help. So go ahead, crumple up your stick figure storyboard sketches and toss them in the bin. Say goodbye to stressful presentation planning, and get ready to deliver a talk that you feel 100% proud of!

With unlimited designs, you can get all the design work your heart desires – storyboarding, data visuals, presentation slides, and more. But your costs never change.

Sign up for a plan today and find out how much easier (and prettier!) your life can be with an epiic designer in your corner.

Apr 21, 2022

A content writer and editor for over 12 years, Brenna spends her days (and nights!) creating content to help brands better connect with their audience.

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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