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7 Best Practices to a Standout Research Presentation

After months of rigorous analysis, interpretation, and synthesis, your research findings are ready to change the world (or at least your corner of it). 

Now comes the next challenge: how do you translate your complex insights into a compelling research presentation that not only informs but captivates your audience? 

Keep reading for tips and best practices to create a research presentation as confident as your findings.

Pro tip : Get your free Piktochart account before you scroll down. This way, you can immediately put our tips to practice as you read along. Alternatively, you can hop over to our AI presentation maker and find more examples of professional research presentation decks.

Keep your pen and paper handy so you can take notes!

What exactly happens during a research presentation? 

When you present your research, you share what you’ve been working on and what you found out. 

You start by explaining why your topic matters, then walk your audience through how you went about investigating it. Then, you share your results, often with visuals to make things clear. You wrap up by recapping your main points, talking about what your findings and their relevance, and pointing out any questions that still need to be answered. 

In a nutshell, your research presentation is a way to get your work out there, get people talking, and maybe even gain new perspectives.

How long is a typical research presentation? 

The ideal length of a research presentation depends on the specific context, audience, and purpose. Here’s a general guideline:

• Short and sweet (10-15 minutes): Perfect for giving your audience a taste of your research and sparking their interest.
• Standard fare (20-30 minutes): Enough time to dive deeper into your methods and findings, ideal for most academic settings.
• Deep dive (45-60+ minutes): A comprehensive look at your work. This is best for specialized audiences who want all the details of your research.

How about an AP research presentation? How long should it be?

The official time limit for an AP (Advanced Placement) Research presentation is 15 to 20 minutes. But here’s a quick tip: you won’t want to use every second of that. Effective presenters often aim for the lower end of this range because shorter yet well-organized presentations hold attention and leave room for questions.

Aim for an AP research presentation that’s around 12-15 minutes, leaving a few minutes for questions or discussion. This keeps things engaging and shows you respect your audience’s time. As you’ll see later below, some of the best winning presentations we’ve found online are just 3 minutes long!

Speaking of, let’s get into the nitty-gritty of designing successful, effective research presentations.

Beyond bullet points: How to create research presentations that stand out

First time presenters often fall into the trap of relying on endless bullet points and dry recitations of data. As tempting as this sounds to effectively organize your presentation, it can often look like you’ve just copied and pasted your paper into the slides, and you’ll end up reading off them verbatim.

Here are some best practices with accompanying research presentation examples to help you go beyond bullet points and leave a lasting impression the next time you present your research. 

1. Develop a narrative for your research.

Let’s be honest, nobody wants to sit through a data dump disguised as a presentation. Instead, think of your research as a compelling story. Every good story has the following elements:

• Exposition: Set the scene for your research. What’s the problem you’re tackling? Why is your topic important? Use this section to create a compelling rationale that resonates with your audience’s interests or the broader implications of your work.
• Rising action (The challenge): Build tension and intrigue. What challenges did you face? What unexpected twists and turns did your research take? This is where you describe your research approach and the obstacles encountered, giving you a chance to inject some excitement into the research while demonstrating your problem-solving skills.
• Climax (Results): Reveal your findings! This is the moment your audience has been waiting for. This is the best time to use visuals to make your results memorable.
• Falling Action (Unpacking the results)): Help your audience make sense of your results. What are the broader implications? Are there potential applications, policy impacts, or do the results advance the theoretical understanding in your field?
• Resolution: Wrap it up with a satisfying conclusion. What are the next steps? What questions remain unanswered? End your presentation on a high note. Summarize your key takeaways, offer a call to action, or pose thought-provoking questions for future research. This leaves your audience wanting more.

A great example of a research presentation following a narrative arc is this 3-minute presentation by Shannon Lea Watkins of the University of California San Francisco. It won 1st place (Poster Presentation category) for APPAM’s (Association for Public Analysis and Management) 2017 Fall Research Conference.

The presentation skillfully introduces the research question, “Does initiating tobacco use with flavored products predict current smoking status? An examination by race, gender, and sexual identity,” and builds anticipation for the findings. The subsequent discussion of the research’s implications also effectively engages the audience and highlights its significance. 

In just 3 minutes, the presenter communicated the core message using clear language and highlighted the key takeaways.

2. Use a font size that is legible from a distance.

Imagine your grandmother sitting in the back row. Would she be able to read your slides comfortably?

If not, it’s time to bump up your presentation slide’s font size. A good rule of thumb is to use a minimum font size of 24 points for body text and 36 points for headings.

In addition, white space is your friend. Don’t overcrowd your slides with too much text. Instead, use concise bullet points, phrases, or keywords to guide your narrative. This will keep your audience focused on your story and not squinting to read tiny texts. 

Dr. Oliver Hauser’s presentation of his winning paper on “Minority Report: A Modern Perspective on Reducing Unethical Behavior in Organizations” is a good example of a presentation with legible text. The black text on a white background also creates excellent contrast which makes the text easily readable.

3. Choose your fonts carefully. 

Now that you’ve taken care of your presentations’ font size, let’s talk about font types. So what’s the best font for research presentations? 

When choosing the right font for your research presentation, consider the “personality” of different fonts and choose ones that align with your research’s tone and topic. For example, serif fonts are traditional and classic, while sans serif fonts are modern and clean. 

It also helps to prioritize legibility over style, especially for body text. Finally,  don’t be afraid to mix and match fonts for visual interest.

Here’s a pro tip from Stephanie Lee , Lead Designer at Piktochart: 

“An important factor to consider when choosing fonts to use is to ensure it has good readability. Roboto is a good font to consider for presentations, it’s a reliable font that’s versatile in that it can be used for both headings and body copy. It’s a great option if you need your design to look professional & modern.”

If you want to get creative, consider exploring less common fonts that still maintain readability. Some popular choices include:

• Futura : A geometric sans serif font with a modern feel.
• Raleway : A versatile sans serif font that works well for both headings and body text.
• Libre Baskerville : A classic serif font with excellent readability.
• Poppins : A geometric sans serif font with a friendly and approachable vibe.

Recommended reading : 14 Fonts That Make Your PowerPoint Presentations Stand Out

How about font pairings for presentations?

Here are some general tips to help you with font pairings and create a professional and visually-appealing research presentation:

• Pair a serif font with a sans serif font: This classic combination offers a nice contrast between traditional and modern styles.
• Use a bold or decorative font for headings and a simple font for body text: This creates a clear hierarchy and helps your audience navigate your content.
• Limit your font choices to two or three: Using too many fonts can make your presentation look cluttered and unprofessional.

And here are some popular font pairings you can try when making your own presentation :

Classic and readable

• Heading: Georgia or Merriweather (serif)
• Body: Arial or Helvetica (sans-serif)

This combination is timeless and easy on the eyes. It works well for formal presentations and those with a lot of text.

Modern and clean

• Heading: Montserrat or Lato (sans-serif)
• Body: Open Sans or Roboto (sans-serif)

These fonts are sleek and contemporary. They are suitable for presentations with a minimalist design and those targeting a younger audience.

Creative and engaging

• Heading: Playfair Display or Lobster (serif)
• Body: Raleway or Oswald (sans-serif)

This pairing is visually interesting and can help capture attention. This combo is ideal for creative presentations and those focused on design or storytelling.

With Piktochart, finding the right font for your presentation is very straightforward. You’ve got many options right at your fingertips, and you can even upload your own if you want to make it more custom. This makes it easier to customize your research presentation slides and make them look sharp!

4. Choose a color palette that complements your presentation.

Your presentation slides’ color scheme sets the mood of your presentation and can even influence how your audience perceives your message. Here are some pointers to help you pick the righ t color palette :

Match it to your topic

The colors you choose should reflect the tone of your research. Calming blues and green palette combinations might work for a mental health presentation, while fiery reds and oranges could be better for discussing climate change.

Keep it simple

Don’t overwhelm your audience with a rainbow of colors. Following the rule of 3 is a safe approach; stick to a primary color, a secondary color, and maybe an accent color.

Consider color psychology

The color you choose for your presentation can evoke emotions. For example, blue often signifies trust while green can represent growth.

Here are some more examples to get you started:

• Scientific and academic: Use white, gray, black, with a pop of blue or green.
• Business and corporate: Use blues, grays, and a touch of gold.
• Creative and artistic: Go for vibrant colors like orange, yellow, or turquoise.
• Nonprofit and social Impact: Opt for earthy tones like brown or green, with a warm accent like orange.

If you’re still not sure if you can get your presentation’s color scheme right, Piktochart makes it easier for you with its Color Schemes feature. It allows you to apply a set of colors to your entire presentation slide in one click.

Piktochart offers two types of Color Schemes for your presentations:

• Suggested: These are pre-designed palettes curated by Piktochart’s designers and are available in most templates. Access them by clicking on the “Colors” option in the editor.
• Brand: Business plan users can create custom color schemes with up to six colors. These can be manually created or extracted from an image. To create a brand color scheme, go to “Brand” and click on “Create Brand Color Scheme”.

You can edit both types of color schemes by clicking the pencil icon. 

This AP research presentation by Madeline Hart showcases the link between birth order and overall creativity. 

Notice how Madeline incorporates vivid colors into her slides. Vivid colors like orange and yellow green are associated with creativity, energy, and enthusiasm. By using these colors, Madeline subtly reinforces her presentation’s theme and creates a visually stimulating experience for her audience.

In addition, while Madeline uses pops of color, her overall slide design likely remains clean and uncluttered. This allows her audience to focus on the content without being overwhelmed by excessive visuals or text. 

5. Guide your audience with smooth, engaging transitions

Transitions should enhance, not overpower, your presentation. Smooth transitions between slides can make your presentation feel polished and professional. Avoid abrupt jumps or jarring effects. Use subtle fades, slides, or dissolves to maintain a sense of flow and continuity.  It’s also worth noting that shorter transitions may feel energetic, while longer ones create a thoughtful atmosphere.

The good news is that Piktochart offers a range of slide transitions to improve the flow and visual appeal of your presentation. Here are some transition effects you can try:

• None: A simple, static transition with no animation.
• Default: Piktochart’s standard transition, usually a subtle fade or slide.
• Concave: A unique transition where the previous slide appears to bend inwards as the next slide takes its place.
• Fade: A gradual transition where the previous slide fades out as the next slide fades in.
• Linear: A simple, horizontal slide transition.
• Zoom: A dynamic transition where the next slide appears to zoom in from a distance.

Experiment with these transitions to find what best suits your research presentation. Learn more about these Piktochart transitions.

6. Remember the 5/5/5 Rule

The 5/5/5 Rule in presentation design is a simple yet powerful guideline designed to prevent your slides from becoming overwhelming walls of text. Here’s a breakdown of the rule:

• 5 lines of text: Aim to keep the text on each slide to a maximum of five lines. This helps prevent information overload and ensures that your key points are easily digestible.
• 5 words per line: Limit each line of text to approximately five words. This makes your slides easier to read and prevents your audience from getting lost in long sentences or complex ideas.
• 5 text-heavy slides: Avoid presenting more than five consecutive slides that are predominantly text-based. Break up the monotony with visuals, graphs, or interactive elements to maintain audience engagement.

Can you break the 5/5/5 Rule? Of course! It’s a guideline, not a law.

There may be times when you need to exceed these limits, such as when presenting complex data or detailed information. However, always strive for clarity and conciseness. If you must include a lot of text, consider using bullet points, breaking up the information into multiple slides, or providing handouts for your audience to reference later.

7. Test your presentation slides on different devices

Your meticulously crafted presentation might look flawless on your laptop screen, but that doesn’t guarantee it will translate well to other viewing environments like on a projector or smartphone.

Testing your slides on various devices is crucial because screen sizes, resolutions, and even operating systems can drastically alter how your presentation appears.

Here’s a quick checklist you can use:

• Your laptop/desktop
• Projector (if using)
• Smartphone (iOS and Android)
• Tablet (iPad or Android)
• Check in both standard and presentation modes.
• Zoom in and out to simulate different viewing distances.
• Test in different web browsers if you’re using online presentation software .
• Get feedback from others viewing your presentation on their devices.

Testing your research presentation on different devices is easy with Piktochart, thanks to its handy share URL feature. With just a few clicks, you can generate a unique link to your presentation and easily share it with colleagues, friends, or anyone else you’d like to get feedback from.

Here’s how it works:

• Create your presentation in Piktochart.
• Click the “Share” button.
• Select “Public on the Web” and click “Copy Link”
• Send the URL to your reviewers.

They can then access your presentation on their own devices and give valuable feedback on how it looks and functions across different screen sizes and platforms. It’s a simple, efficient way to ensure your presentation is polished and accessible to all audiences.

Make impactful research presentations slides with Piktochart

We’ve covered a lot of ground on how to turn your research into a presentation that’ll grab your audience’s attention and leave a lasting impact.

The takeaway here is it’s not just about the facts and figures—it’s about telling a story, being mindful of your fonts, smooth transitions, and keeping things concise. Testing your slides on different devices is a pro move too.

Don’t let your research findings go unnoticed—use Piktochart’s presentation maker to create impactful and thoughtful research presentations. Get your Piktochart free plan if you haven’t yet!

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Home Blog Presentation Ideas How to Create and Deliver a Research Presentation

How to Create and Deliver a Research Presentation

Every research endeavor ends up with the communication of its findings. Graduate-level research culminates in a thesis defense , while many academic and scientific disciplines are published in peer-reviewed journals. In a business context, PowerPoint research presentation is the default format for reporting the findings to stakeholders.

Condensing months of work into a few slides can prove to be challenging. It requires particular skills to create and deliver a research presentation that promotes informed decisions and drives long-term projects forward.

Table of Contents

What is a Research Presentation

Key slides for creating a research presentation, tips when delivering a research presentation, how to present sources in a research presentation, recommended templates to create a research presentation.

A research presentation is the communication of research findings, typically delivered to an audience of peers, colleagues, students, or professionals. In the academe, it is meant to showcase the importance of the research paper , state the findings and the analysis of those findings, and seek feedback that could further the research.

The presentation of research becomes even more critical in the business world as the insights derived from it are the basis of strategic decisions of organizations. Information from this type of report can aid companies in maximizing the sales and profit of their business. Major projects such as research and development (R&D) in a new field, the launch of a new product or service, or even corporate social responsibility (CSR) initiatives will require the presentation of research findings to prove their feasibility.

Market research and technical research are examples of business-type research presentations you will commonly encounter.

In this article, we’ve compiled all the essential tips, including some examples and templates, to get you started with creating and delivering a stellar research presentation tailored specifically for the business context.

Various research suggests that the average attention span of adults during presentations is around 20 minutes, with a notable drop in an engagement at the 10-minute mark . Beyond that, you might see your audience doing other things.

How can you avoid such a mistake? The answer lies in the adage “keep it simple, stupid” or KISS. We don’t mean dumbing down your content but rather presenting it in a way that is easily digestible and accessible to your audience. One way you can do this is by organizing your research presentation using a clear structure.

Here are the slides you should prioritize when creating your research presentation PowerPoint.

1.  Title Page

The title page is the first thing your audience will see during your presentation, so put extra effort into it to make an impression. Of course, writing presentation titles and title pages will vary depending on the type of presentation you are to deliver. In the case of a research presentation, you want a formal and academic-sounding one. It should include:

• The full title of the report
• The date of the report
• The name of the researchers or department in charge of the report
• The name of the organization for which the presentation is intended

When writing the title of your research presentation, it should reflect the topic and objective of the report. Focus only on the subject and avoid adding redundant phrases like “A research on” or “A study on.” However, you may use phrases like “Market Analysis” or “Feasibility Study” because they help identify the purpose of the presentation. Doing so also serves a long-term purpose for the filing and later retrieving of the document.

Here’s a sample title page for a hypothetical market research presentation from Gillette .

2. Executive Summary Slide

The executive summary marks the beginning of the body of the presentation, briefly summarizing the key discussion points of the research. Specifically, the summary may state the following:

• The purpose of the investigation and its significance within the organization’s goals
• The methods used for the investigation
• The major findings of the investigation
• The conclusions and recommendations after the investigation

Although the executive summary encompasses the entry of the research presentation, it should not dive into all the details of the work on which the findings, conclusions, and recommendations were based. Creating the executive summary requires a focus on clarity and brevity, especially when translating it to a PowerPoint document where space is limited.

Each point should be presented in a clear and visually engaging manner to capture the audience’s attention and set the stage for the rest of the presentation. Use visuals, bullet points, and minimal text to convey information efficiently.

3. Introduction/ Project Description Slides

In this section, your goal is to provide your audience with the information that will help them understand the details of the presentation. Provide a detailed description of the project, including its goals, objectives, scope, and methods for gathering and analyzing data.

You want to answer these fundamental questions:

• What specific questions are you trying to answer, problems you aim to solve, or opportunities you seek to explore?
• Why is this project important, and what prompted it?
• What are the boundaries of your research or initiative? 
• How were the data gathered?

Important: The introduction should exclude specific findings, conclusions, and recommendations.

4. Data Presentation and Analyses Slides

This is the longest section of a research presentation, as you’ll present the data you’ve gathered and provide a thorough analysis of that data to draw meaningful conclusions. The format and components of this section can vary widely, tailored to the specific nature of your research.

For example, if you are doing market research, you may include the market potential estimate, competitor analysis, and pricing analysis. These elements will help your organization determine the actual viability of a market opportunity.

Visual aids like charts, graphs, tables, and diagrams are potent tools to convey your key findings effectively. These materials may be numbered and sequenced (Figure 1, Figure 2, and so forth), accompanied by text to make sense of the insights.

5. Conclusions

The conclusion of a research presentation is where you pull together the ideas derived from your data presentation and analyses in light of the purpose of the research. For example, if the objective is to assess the market of a new product, the conclusion should determine the requirements of the market in question and tell whether there is a product-market fit.

Designing your conclusion slide should be straightforward and focused on conveying the key takeaways from your research. Keep the text concise and to the point. Present it in bullet points or numbered lists to make the content easily scannable.

6. Recommendations

The findings of your research might reveal elements that may not align with your initial vision or expectations. These deviations are addressed in the recommendations section of your presentation, which outlines the best course of action based on the result of the research.

What emerging markets should we target next? Do we need to rethink our pricing strategies? Which professionals should we hire for this special project? — these are some of the questions that may arise when coming up with this part of the research.

Recommendations may be combined with the conclusion, but presenting them separately to reinforce their urgency. In the end, the decision-makers in the organization or your clients will make the final call on whether to accept or decline the recommendations.

7. Questions Slide

Members of your audience are not involved in carrying out your research activity, which means there’s a lot they don’t know about its details. By offering an opportunity for questions, you can invite them to bridge that gap, seek clarification, and engage in a dialogue that enhances their understanding.

If your research is more business-oriented, facilitating a question and answer after your presentation becomes imperative as it’s your final appeal to encourage buy-in for your recommendations.

A simple “Ask us anything” slide can indicate that you are ready to accept questions.

If you need a quick method to create a research presentation, check out our  AI presentation maker . A tool in which you add the topic, curate the outline, select a design, and let AI do the work for you. Alternatively, check our tutorial on how to convert a research paper to presentation using AI .

1. Focus on the Most Important Findings

The truth about presenting research findings is that your audience doesn’t need to know everything. Instead, they should receive a distilled, clear, and meaningful overview that focuses on the most critical aspects.

You will likely have to squeeze in the oral presentation of your research into a 10 to 20-minute presentation, so you have to make the most out of the time given to you. In the presentation, don’t soak in the less important elements like historical backgrounds. Decision-makers might even ask you to skip these portions and focus on sharing the findings.

2. Do Not Read Word-per-word

Reading word-for-word from your presentation slides intensifies the danger of losing your audience’s interest. Its effect can be detrimental, especially if the purpose of your research presentation is to gain approval from the audience. So, how can you avoid this mistake?

• Make a conscious design decision to keep the text on your slides minimal. Your slides should serve as visual cues to guide your presentation.
• Structure your presentation as a narrative or story. Stories are more engaging and memorable than dry, factual information.
• Prepare speaker notes with the key points of your research. Glance at it when needed.
• Engage with the audience by maintaining eye contact and asking rhetorical questions.

3. Don’t Go Without Handouts

Handouts are paper copies of your presentation slides that you distribute to your audience. They typically contain the summary of your key points, but they may also provide supplementary information supporting data presented through tables and graphs.

The purpose of distributing presentation handouts is to easily retain the key points you presented as they become good references in the future. Distributing handouts in advance allows your audience to review the material and come prepared with questions or points for discussion during the presentation. Also, check our article about how to create handouts for a presentation .

4. Actively Listen

An equally important skill that a presenter must possess aside from speaking is the ability to listen. We are not just talking about listening to what the audience is saying but also considering their reactions and nonverbal cues. If you sense disinterest or confusion, you can adapt your approach on the fly to re-engage them.

For example, if some members of your audience are exchanging glances, they may be skeptical of the research findings you are presenting. This is the best time to reassure them of the validity of your data and provide a concise overview of how it came to be. You may also encourage them to seek clarification.

5. Be Confident

Anxiety can strike before a presentation – it’s a common reaction whenever someone has to speak in front of others. If you can’t eliminate your stress, try to manage it.

People hate public speaking not because they simply hate it. Most of the time, it arises from one’s belief in themselves. You don’t have to take our word for it. Take Maslow’s theory that says a threat to one’s self-esteem is a source of distress among an individual.

Now, how can you master this feeling? You’ve spent a lot of time on your research, so there is no question about your topic knowledge. Perhaps you just need to rehearse your research presentation. If you know what you will say and how to say it, you will gain confidence in presenting your work.

All sources you use in creating your research presentation should be given proper credit. The APA Style is the most widely used citation style in formal research.

In-text citation

Add references within the text of your presentation slide by giving the author’s last name, year of publication, and page number (if applicable) in parentheses after direct quotations or paraphrased materials. As in:

The alarming rate at which global temperatures rise directly impacts biodiversity (Smith, 2020, p. 27).

If the author’s name and year of publication are mentioned in the text, add only the page number in parentheses after the quotations or paraphrased materials. As in:

According to Smith (2020), the alarming rate at which global temperatures rise directly impacts biodiversity (p. 27).

Image citation

All images from the web, including photos, graphs, and tables, used in your slides should be credited using the format below.

Creator’s Last Name, First Name. “Title of Image.” Website Name, Day Mo. Year, URL. Accessed Day Mo. Year.

Work cited page

A work cited page or reference list should follow after the last slide of your presentation. The list should be alphabetized by the author’s last name and initials followed by the year of publication, the title of the book or article, the place of publication, and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. New York, NY: ABC Publications.

When citing a document from a website, add the source URL after the title of the book or article instead of the place of publication and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. Retrieved from https://www.smith.com/climate-change-and-biodiversity.

1. Research Project Presentation PowerPoint Template

A slide deck containing 18 different slides intended to take off the weight of how to make a research presentation. With tons of visual aids, presenters can reference existing research on similar projects to this one – or link another research presentation example – provide an accurate data analysis, disclose the methodology used, and much more.

Use This Template

2. Research Presentation Scientific Method Diagram PowerPoint Template

Whenever you intend to raise questions, expose the methodology you used for your research, or even suggest a scientific method approach for future analysis, this circular wheel diagram is a perfect fit for any presentation study.

Customize all of its elements to suit the demands of your presentation in just minutes.

3. Thesis Research Presentation PowerPoint Template

If your research presentation project belongs to academia, then this is the slide deck to pair that presentation. With a formal aesthetic and minimalistic style, this research presentation template focuses only on exposing your information as clearly as possible.

Use its included bar charts and graphs to introduce data, change the background of each slide to suit the topic of your presentation, and customize each of its elements to meet the requirements of your project with ease.

4. Animated Research Cards PowerPoint Template

Visualize ideas and their connection points with the help of this research card template for PowerPoint. This slide deck, for example, can help speakers talk about alternative concepts to what they are currently managing and its possible outcomes, among different other usages this versatile PPT template has. Zoom Animation effects make a smooth transition between cards (or ideas).

5. Research Presentation Slide Deck for PowerPoint

With a distinctive professional style, this research presentation PPT template helps business professionals and academics alike to introduce the findings of their work to team members or investors.

By accessing this template, you get the following slides:

• Introduction
• Problem Statement
• Research Questions
• Conceptual Research Framework (Concepts, Theories, Actors, & Constructs)
• Study design and methods
• Population & Sampling
• Data Collection
• Data Analysis

Check it out today and craft a powerful research presentation out of it!

A successful research presentation in business is not just about presenting data; it’s about persuasion to take meaningful action. It’s the bridge that connects your research efforts to the strategic initiatives of your organization. To embark on this journey successfully, planning your presentation thoroughly is paramount, from designing your PowerPoint to the delivery.

Take a look and get inspiration from the sample research presentation slides above, put our tips to heart, and transform your research findings into a compelling call to action.

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