what is the most important reason for random assignment

Random Assignment in Psychology: Definition & Examples

Julia Simkus

Editor at Simply Psychology

BA (Hons) Psychology, Princeton University

Julia Simkus is a graduate of Princeton University with a Bachelor of Arts in Psychology. She is currently studying for a Master's Degree in Counseling for Mental Health and Wellness in September 2023. Julia's research has been published in peer reviewed journals.

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Saul McLeod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education. He has been published in peer-reviewed journals, including the Journal of Clinical Psychology.

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BSc (Hons) Psychology, MSc Psychology of Education

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In psychology, random assignment refers to the practice of allocating participants to different experimental groups in a study in a completely unbiased way, ensuring each participant has an equal chance of being assigned to any group.

In experimental research, random assignment, or random placement, organizes participants from your sample into different groups using randomization.

Random assignment uses chance procedures to ensure that each participant has an equal opportunity of being assigned to either a control or experimental group.

The control group does not receive the treatment in question, whereas the experimental group does receive the treatment.

When using random assignment, neither the researcher nor the participant can choose the group to which the participant is assigned. This ensures that any differences between and within the groups are not systematic at the onset of the study.

In a study to test the success of a weight-loss program, investigators randomly assigned a pool of participants to one of two groups.

Group A participants participated in the weight-loss program for 10 weeks and took a class where they learned about the benefits of healthy eating and exercise.

Group B participants read a 200-page book that explains the benefits of weight loss. The investigator randomly assigned participants to one of the two groups.

The researchers found that those who participated in the program and took the class were more likely to lose weight than those in the other group that received only the book.

Importance

Random assignment ensures that each group in the experiment is identical before applying the independent variable.

In experiments , researchers will manipulate an independent variable to assess its effect on a dependent variable, while controlling for other variables. Random assignment increases the likelihood that the treatment groups are the same at the onset of a study.

Thus, any changes that result from the independent variable can be assumed to be a result of the treatment of interest. This is particularly important for eliminating sources of bias and strengthening the internal validity of an experiment.

Random assignment is the best method for inferring a causal relationship between a treatment and an outcome.

Random Selection vs. Random Assignment

Random selection (also called probability sampling or random sampling) is a way of randomly selecting members of a population to be included in your study.

On the other hand, random assignment is a way of sorting the sample participants into control and treatment groups.

Random selection ensures that everyone in the population has an equal chance of being selected for the study. Once the pool of participants has been chosen, experimenters use random assignment to assign participants into groups.

Random assignment is only used in between-subjects experimental designs, while random selection can be used in a variety of study designs.

Random Assignment vs Random Sampling

Random sampling refers to selecting participants from a population so that each individual has an equal chance of being chosen. This method enhances the representativeness of the sample.

Random assignment, on the other hand, is used in experimental designs once participants are selected. It involves allocating these participants to different experimental groups or conditions randomly.

This helps ensure that any differences in results across groups are due to manipulating the independent variable, not preexisting differences among participants.

When to Use Random Assignment

Random assignment is used in experiments with a between-groups or independent measures design.

In these research designs, researchers will manipulate an independent variable to assess its effect on a dependent variable, while controlling for other variables.

There is usually a control group and one or more experimental groups. Random assignment helps ensure that the groups are comparable at the onset of the study.

How to Use Random Assignment

There are a variety of ways to assign participants into study groups randomly. Here are a handful of popular methods:

Random Number Generator : Give each member of the sample a unique number; use a computer program to randomly generate a number from the list for each group.
Lottery : Give each member of the sample a unique number. Place all numbers in a hat or bucket and draw numbers at random for each group.
Flipping a Coin : Flip a coin for each participant to decide if they will be in the control group or experimental group (this method can only be used when you have just two groups)
Roll a Die : For each number on the list, roll a dice to decide which of the groups they will be in. For example, assume that rolling 1, 2, or 3 places them in a control group and rolling 3, 4, 5 lands them in an experimental group.

When is Random Assignment not used?

When it is not ethically permissible: Randomization is only ethical if the researcher has no evidence that one treatment is superior to the other or that one treatment might have harmful side effects.
When answering non-causal questions : If the researcher is just interested in predicting the probability of an event, the causal relationship between the variables is not important and observational designs would be more suitable than random assignment.
When studying the effect of variables that cannot be manipulated: Some risk factors cannot be manipulated and so it would not make any sense to study them in a randomized trial. For example, we cannot randomly assign participants into categories based on age, gender, or genetic factors.

Drawbacks of Random Assignment

While randomization assures an unbiased assignment of participants to groups, it does not guarantee the equality of these groups. There could still be extraneous variables that differ between groups or group differences that arise from chance. Additionally, there is still an element of luck with random assignments.

Thus, researchers can not produce perfectly equal groups for each specific study. Differences between the treatment group and control group might still exist, and the results of a randomized trial may sometimes be wrong, but this is absolutely okay.

Scientific evidence is a long and continuous process, and the groups will tend to be equal in the long run when data is aggregated in a meta-analysis.

Additionally, external validity (i.e., the extent to which the researcher can use the results of the study to generalize to the larger population) is compromised with random assignment.

Random assignment is challenging to implement outside of controlled laboratory conditions and might not represent what would happen in the real world at the population level.

Random assignment can also be more costly than simple observational studies, where an investigator is just observing events without intervening with the population.

Randomization also can be time-consuming and challenging, especially when participants refuse to receive the assigned treatment or do not adhere to recommendations.

What is the difference between random sampling and random assignment?

Random sampling refers to randomly selecting a sample of participants from a population. Random assignment refers to randomly assigning participants to treatment groups from the selected sample.

Does random assignment increase internal validity?

Yes, random assignment ensures that there are no systematic differences between the participants in each group, enhancing the study’s internal validity .

Does random assignment reduce sampling error?

Yes, with random assignment, participants have an equal chance of being assigned to either a control group or an experimental group, resulting in a sample that is, in theory, representative of the population.

Random assignment does not completely eliminate sampling error because a sample only approximates the population from which it is drawn. However, random sampling is a way to minimize sampling errors.

When is random assignment not possible?

Random assignment is not possible when the experimenters cannot control the treatment or independent variable.

For example, if you want to compare how men and women perform on a test, you cannot randomly assign subjects to these groups.

Participants are not randomly assigned to different groups in this study, but instead assigned based on their characteristics.

Does random assignment eliminate confounding variables?

Yes, random assignment eliminates the influence of any confounding variables on the treatment because it distributes them at random among the study groups. Randomization invalidates any relationship between a confounding variable and the treatment.

Why is random assignment of participants to treatment conditions in an experiment used?

Random assignment is used to ensure that all groups are comparable at the start of a study. This allows researchers to conclude that the outcomes of the study can be attributed to the intervention at hand and to rule out alternative explanations for study results.

Random Assignment in Psychology: Essential Tool for Unbiased Research

Psychometrics
NeuroLaunch editorial team
September 15, 2024
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From the coin flip of chance to the pursuit of unbiased truth, random assignment has become an indispensable tool in the psychologist’s quest to untangle the complexities of human behavior. This seemingly simple concept has revolutionized the way researchers approach their studies, offering a powerful means to eliminate bias and draw meaningful conclusions from their experiments. But what exactly is random assignment, and why has it become such a cornerstone of psychological research?

Imagine, if you will, a world where every psychological study was tainted by the researcher’s preconceptions or the participants’ inherent characteristics. It’s a scary thought, isn’t it? That’s where random assignment swoops in like a superhero, cape fluttering in the wind of scientific progress. By ensuring that each participant has an equal chance of being placed in any experimental condition, random assignment helps to level the playing field and gives us a clearer picture of the true effects of our manipulations.

The Birth of Random Assignment: A Brief History

The story of random assignment is like a coming-of-age tale for the field of psychology. Back in the day, researchers were often at the mercy of their own biases and the quirks of their participants. They’d scratch their heads, wondering why their results seemed so inconsistent or why their findings didn’t quite match up with reality.

Enter Sir Ronald Fisher, a British statistician and biologist who, in the 1920s, introduced the concept of randomization to experimental design. It was like he’d handed psychologists a pair of X-ray glasses, allowing them to see through the fog of confounding variables and into the heart of cause-and-effect relationships.

Fisher’s ideas didn’t catch on overnight, though. It took time for the psychological community to fully embrace random assignment. But as researchers began to see the power of this approach in action, it quickly became a gold standard in experimental design.

Random Assignment Psychology: Simple Definition and Concept

So, what exactly is random assignment in psychology? Well, it’s not rocket science, but it is pretty clever. At its core, random assignment is the process of allocating participants to different experimental conditions in a way that gives each person an equal chance of being placed in any group.

Think of it like a very scientific version of drawing names out of a hat. Except instead of picking teams for dodgeball, we’re assigning people to different experimental conditions. The key here is that the assignment is, well, random. No favoritism, no patterns, just pure, unadulterated chance.

But don’t confuse random assignment with its cousin, random sampling . While they might sound similar, they serve different purposes. Random sampling is all about how we select participants from a larger population, aiming to create a representative group. Random assignment, on the other hand, is about how we divvy up those participants once they’re in our study.

Let’s look at an example to make this clearer. Imagine we’re studying the effects of a new therapy for depression. We’ve got 100 participants, all diagnosed with depression. Using random assignment, we might use a computer program to randomly assign 50 participants to receive the new therapy and 50 to receive a standard treatment. This way, we can be reasonably confident that any differences we observe between the groups are due to the therapy itself, rather than other factors like age, gender, or severity of depression.

The Importance of Random Assignment in Psychological Research

Now, you might be wondering, “Why go to all this trouble? Can’t we just divide people up however we want?” Well, we could, but then we’d be opening a whole can of worms when it comes to interpreting our results.

Random assignment is like a secret weapon in the fight against bias and confounding variables. By distributing participants randomly, we’re spreading out all those pesky individual differences that could muddy our results. It’s like we’re creating a level playing field where the only real difference between our groups is the experimental manipulation we’re interested in.

This is crucial for enhancing the internal validity of our studies. Internal validity is all about being able to say with confidence that our independent variable (the thing we’re manipulating) is actually causing the changes we see in our dependent variable (the thing we’re measuring). Without random assignment, we’d always be left wondering whether our results were due to our manipulation or some other factor we hadn’t accounted for.

Random assignment also allows us to make causal inferences. In other words, it helps us move from saying “A and B are related” to “A causes B.” This is a big deal in psychology, where we’re often trying to understand the causes of behavior and mental processes.

Implementing Random Assignment in Psychological Experiments

So, how do we actually go about randomly assigning participants? Well, in the old days, it might have involved a lot of coin flipping or drawing names out of a hat. These days, we’ve got technology on our side.

Many researchers use specialized software or online tools to generate random assignments. These tools use complex algorithms to ensure true randomness, which is harder to achieve than you might think. After all, humans are notoriously bad at being random – we tend to see patterns even where none exist.

But implementing random assignment isn’t always a walk in the park. There can be challenges, especially in real-world settings. For example, in a study on a new educational intervention, it might not be feasible to randomly assign students to different classrooms. In cases like these, researchers might turn to quasi-experimental designs , which try to approximate the benefits of random assignment as closely as possible.

There are also ethical considerations to keep in mind. While random assignment is generally considered ethical in most psychological research, there can be exceptions. For instance, if we’re testing a potentially life-saving treatment, it might not be ethical to randomly assign some participants to a control group that doesn’t receive the treatment.

Random Assignment vs. Other Research Design Approaches

Random assignment isn’t the only game in town when it comes to research design. It’s important to understand how it stacks up against other approaches.

Compared to quasi-experimental designs, random assignment offers stronger internal validity. However, quasi-experimental designs can sometimes offer better external validity – that is, they might better reflect real-world conditions.

In longitudinal studies, where we follow participants over an extended period, random assignment can be particularly powerful. It allows us to track how our experimental manipulation affects participants over time, while still controlling for potential confounds.

Random assignment can be applied in various types of psychological research, from clinical trials testing new therapies to social psychology experiments examining group dynamics. However, it’s not always the best fit. In some cases, researchers might combine random assignment with other methodologies to get the best of both worlds.

Impact of Random Assignment on Psychology Research Outcomes

The proof, as they say, is in the pudding. So, what impact has random assignment had on psychological research outcomes?

Let’s look at a classic example: the Stanford Prison Experiment. While this study is now controversial for ethical reasons, it demonstrates the power of random assignment. By randomly assigning participants to be “guards” or “prisoners,” the researchers were able to show how situational factors can dramatically influence behavior, regardless of individual personalities.

Random assignment has also been crucial in clinical psychology research. For instance, studies comparing different types of psychotherapy often use random assignment to ensure that any differences in outcomes are due to the therapies themselves, rather than differences in the types of clients each therapy attracts.

In terms of statistical analysis, random assignment allows researchers to use powerful inferential statistics. These tools help us determine whether the differences we observe between groups are likely to be real effects or just due to chance.

Perhaps most importantly, random assignment has played a key role in the development of evidence-based practices in psychology. By allowing for more rigorous, controlled studies, it has helped psychologists identify which interventions and treatments are truly effective.

The Future of Random Assignment in Psychological Research

As we look to the future, random assignment is likely to remain a cornerstone of psychological research. However, new challenges and opportunities are emerging.

One exciting area is the integration of random assignment with big data approaches. As we collect more and more data on human behavior, random assignment can help us make sense of these vast datasets and draw meaningful conclusions.

There’s also growing interest in adaptive random assignment techniques. These approaches adjust the assignment probabilities based on incoming data, potentially allowing for more efficient and ethical studies.

Another frontier is the use of random assignment in online and mobile studies. As more research moves into digital spaces, new tools and techniques for implementing random assignment in these environments are being developed.

In conclusion, random assignment has come a long way since its introduction to psychological research. From a novel idea to a fundamental tool, it has shaped the way we understand human behavior and mental processes. As we continue to grapple with the complexities of the human mind, random assignment will undoubtedly remain an essential ally in our quest for knowledge.

But let’s not forget – while random assignment is a powerful tool, it’s not a magic wand. It’s one piece of the puzzle in conducting rigorous, meaningful psychological research. As with any scientific method, it must be used thoughtfully and in conjunction with other sound research practices.

So, the next time you read about a psychological study, spare a thought for random assignment. It might not be the most glamorous aspect of the research, but it’s working behind the scenes to ensure that what you’re reading is as close to the truth as we can get. And in the complex, often messy world of human behavior, that’s no small feat.

References:

1. Fisher, R. A. (1935). The Design of Experiments. Oliver and Boyd, Edinburgh.

2. Shadish, W. R., Cook, T. D., & Campbell, D. T. (2002). Experimental and quasi-experimental designs for generalized causal inference. Houghton Mifflin.

3. Schulz, K. F., & Grimes, D. A. (2002). Generation of allocation sequences in randomised trials: chance, not choice. The Lancet, 359(9305), 515-519.

4. Suresh, K. (2011). An overview of randomization techniques: An unbiased assessment of outcome in clinical research. Journal of Human Reproductive Sciences, 4(1), 8-11.

5. Haslam, S. A., & Reicher, S. D. (2012). Contesting the “nature” of conformity: What Milgram and Zimbardo’s studies really show. PLoS Biology, 10(11), e1001426.

6. Kendall, J. M. (2003). Designing a research project: randomised controlled trials and their principles. Emergency Medicine Journal, 20(2), 164-168.

7. Moher, D., Hopewell, S., Schulz, K. F., Montori, V., Gøtzsche, P. C., Devereaux, P. J., … & Altman, D. G. (2010). CONSORT 2010 explanation and elaboration: updated guidelines for reporting parallel group randomised trials. BMJ, 340, c869.

8. Efron, B. (1971). Forcing a sequential experiment to be balanced. Biometrika, 58(3), 403-417.

9. Friedman, L. M., Furberg, C., DeMets, D. L., Reboussin, D. M., & Granger, C. B. (2015). Fundamentals of clinical trials (5th ed.). Springer.

10. Kazdin, A. E. (2016). Research design in clinical psychology (5th ed.). Pearson.

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The Definition of Random Assignment According to Psychology

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

what is the most important reason for random assignment

Emily is a board-certified science editor who has worked with top digital publishing brands like Voices for Biodiversity, Study.com, GoodTherapy, Vox, and Verywell.

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Random assignment refers to the use of chance procedures in psychology experiments to ensure that each participant has the same opportunity to be assigned to any given group in a study to eliminate any potential bias in the experiment at the outset. Participants are randomly assigned to different groups, such as the treatment group versus the control group. In clinical research, randomized clinical trials are known as the gold standard for meaningful results.

Simple random assignment techniques might involve tactics such as flipping a coin, drawing names out of a hat, rolling dice, or assigning random numbers to a list of participants. It is important to note that random assignment differs from random selection .

While random selection refers to how participants are randomly chosen from a target population as representatives of that population, random assignment refers to how those chosen participants are then assigned to experimental groups.

Random Assignment In Research

To determine if changes in one variable will cause changes in another variable, psychologists must perform an experiment. Random assignment is a critical part of the experimental design that helps ensure the reliability of the study outcomes.

Researchers often begin by forming a testable hypothesis predicting that one variable of interest will have some predictable impact on another variable.

The variable that the experimenters will manipulate in the experiment is known as the independent variable , while the variable that they will then measure for different outcomes is known as the dependent variable. While there are different ways to look at relationships between variables, an experiment is the best way to get a clear idea if there is a cause-and-effect relationship between two or more variables.

Once researchers have formulated a hypothesis, conducted background research, and chosen an experimental design, it is time to find participants for their experiment. How exactly do researchers decide who will be part of an experiment? As mentioned previously, this is often accomplished through something known as random selection.

Random Selection

In order to generalize the results of an experiment to a larger group, it is important to choose a sample that is representative of the qualities found in that population. For example, if the total population is 60% female and 40% male, then the sample should reflect those same percentages.

Choosing a representative sample is often accomplished by randomly picking people from the population to be participants in a study. Random selection means that everyone in the group stands an equal chance of being chosen to minimize any bias. Once a pool of participants has been selected, it is time to assign them to groups.

By randomly assigning the participants into groups, the experimenters can be fairly sure that each group will have the same characteristics before the independent variable is applied.

Participants might be randomly assigned to the control group , which does not receive the treatment in question. The control group may receive a placebo or receive the standard treatment. Participants may also be randomly assigned to the experimental group , which receives the treatment of interest. In larger studies, there can be multiple treatment groups for comparison.

There are simple methods of random assignment, like rolling the die. However, there are more complex techniques that involve random number generators to remove any human error.

There can also be random assignment to groups with pre-established rules or parameters. For example, if you want to have an equal number of men and women in each of your study groups, you might separate your sample into two groups (by sex) before randomly assigning each of those groups into the treatment group and control group.

Random assignment is essential because it increases the likelihood that the groups are the same at the outset. With all characteristics being equal between groups, other than the application of the independent variable, any differences found between group outcomes can be more confidently attributed to the effect of the intervention.

Example of Random Assignment

Imagine that a researcher is interested in learning whether or not drinking caffeinated beverages prior to an exam will improve test performance. After randomly selecting a pool of participants, each person is randomly assigned to either the control group or the experimental group.

The participants in the control group consume a placebo drink prior to the exam that does not contain any caffeine. Those in the experimental group, on the other hand, consume a caffeinated beverage before taking the test.

Participants in both groups then take the test, and the researcher compares the results to determine if the caffeinated beverage had any impact on test performance.

A Word From Verywell

Random assignment plays an important role in the psychology research process. Not only does this process help eliminate possible sources of bias, but it also makes it easier to generalize the results of a tested sample of participants to a larger population.

Random assignment helps ensure that members of each group in the experiment are the same, which means that the groups are also likely more representative of what is present in the larger population of interest. Through the use of this technique, psychology researchers are able to study complex phenomena and contribute to our understanding of the human mind and behavior.

Lin Y, Zhu M, Su Z. The pursuit of balance: An overview of covariate-adaptive randomization techniques in clinical trials . Contemp Clin Trials. 2015;45(Pt A):21-25. doi:10.1016/j.cct.2015.07.011

Sullivan L. Random assignment versus random selection . In: The SAGE Glossary of the Social and Behavioral Sciences. SAGE Publications, Inc.; 2009. doi:10.4135/9781412972024.n2108

Alferes VR. Methods of Randomization in Experimental Design . SAGE Publications, Inc.; 2012. doi:10.4135/9781452270012

Nestor PG, Schutt RK. Research Methods in Psychology: Investigating Human Behavior. (2nd Ed.). SAGE Publications, Inc.; 2015.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Random Assignment in Psychology (Intro for Students)

Dave Cornell (PhD)

Dr. Cornell has worked in education for more than 20 years. His work has involved designing teacher certification for Trinity College in London and in-service training for state governments in the United States. He has trained kindergarten teachers in 8 countries and helped businessmen and women open baby centers and kindergartens in 3 countries.

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This article was peer-reviewed and edited by Chris Drew (PhD). The review process on Helpful Professor involves having a PhD level expert fact check, edit, and contribute to articles. Reviewers ensure all content reflects expert academic consensus and is backed up with reference to academic studies. Dr. Drew has published over 20 academic articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education and holds a PhD in Education from ACU.

Random assignment is a research procedure used to randomly assign participants to different experimental conditions (or ‘groups’). This introduces the element of chance, ensuring that each participant has an equal likelihood of being placed in any condition group for the study.

It is absolutely essential that the treatment condition and the control condition are the same in all ways except for the variable being manipulated.

Using random assignment to place participants in different conditions helps to achieve this.

It ensures that those conditions are the same in regards to all potential confounding variables and extraneous factors .

Why Researchers Use Random Assignment

Researchers use random assignment to control for confounds in research.

Confounds refer to unwanted and often unaccounted-for variables that might affect the outcome of a study. These confounding variables can skew the results, rendering the experiment unreliable.

For example, below is a study with two groups. Note how there are more ‘red’ individuals in the first group than the second:

a representation of a treatment condition showing 12 red people in the cohort

There is likely a confounding variable in this experiment explaining why more red people ended up in the treatment condition and less in the control condition. The red people might have self-selected, for example, leading to a skew of them in one group over the other.

Ideally, we’d want a more even distribution, like below:

a representation of a treatment condition showing 4 red people in the cohort

To achieve better balance in our two conditions, we use randomized sampling.

Fact File: Experiments 101

Random assignment is used in the type of research called the experiment.

An experiment involves manipulating the level of one variable and examining how it affects another variable. These are the independent and dependent variables :

Independent Variable: The variable manipulated is called the independent variable (IV)
Dependent Variable: The variable that it is expected to affect is called the dependent variable (DV).

The most basic form of the experiment involves two conditions: the treatment and the control .

The Treatment Condition: The treatment condition involves the participants being exposed to the IV.
The Control Condition: The control condition involves the absence of the IV. Therefore, the IV has two levels: zero and some quantity.

Researchers utilize random assignment to determine which participants go into which conditions.

Methods of Random Assignment

There are several procedures that researchers can use to randomly assign participants to different conditions.

1. Random number generator

There are several websites that offer computer-generated random numbers. Simply indicate how many conditions are in the experiment and then click. If there are 4 conditions, the program will randomly generate a number between 1 and 4 each time it is clicked.

2. Flipping a coin

If there are two conditions in an experiment, then the simplest way to implement random assignment is to flip a coin for each participant. Heads means being assigned to the treatment and tails means being assigned to the control (or vice versa).

3. Rolling a die

Rolling a single die is another way to randomly assign participants. If the experiment has three conditions, then numbers 1 and 2 mean being assigned to the control; numbers 3 and 4 mean treatment condition one; and numbers 5 and 6 mean treatment condition two.

4. Condition names in a hat

In some studies, the researcher will write the name of the treatment condition(s) or control on slips of paper and place them in a hat. If there are 4 conditions and 1 control, then there are 5 slips of paper.

The researcher closes their eyes and selects one slip for each participant. That person is then assigned to one of the conditions in the study and that slip of paper is placed back in the hat. Repeat as necessary.

There are other ways of trying to ensure that the groups of participants are equal in all ways with the exception of the IV. However, random assignment is the most often used because it is so effective at reducing confounds.

Read About More Methods and Examples of Random Assignment Here

Potential Confounding Effects

Random assignment is all about minimizing confounding effects.

Here are six types of confounds that can be controlled for using random assignment:

Individual Differences: Participants in a study will naturally vary in terms of personality, intelligence, mood, prior knowledge, and many other characteristics. If one group happens to have more people with a particular characteristic, this could affect the results. Random assignment ensures that these individual differences are spread out equally among the experimental groups, making it less likely that they will unduly influence the outcome.
Temporal or Time-Related Confounds: Events or situations that occur at a particular time can influence the outcome of an experiment. For example, a participant might be tested after a stressful event, while another might be tested after a relaxing weekend. Random assignment ensures that such effects are equally distributed among groups, thus controlling for their potential influence.
Order Effects: If participants are exposed to multiple treatments or tests, the order in which they experience them can influence their responses. Randomly assigning the order of treatments for different participants helps control for this.
Location or Environmental Confounds: The environment in which the study is conducted can influence the results. One group might be tested in a noisy room, while another might be in a quiet room. Randomly assigning participants to different locations can control for these effects.
Instrumentation Confounds: These occur when there are variations in the calibration or functioning of measurement instruments across conditions. If one group’s responses are being measured using a slightly different tool or scale, it can introduce a confound. Random assignment can ensure that any such potential inconsistencies in instrumentation are equally distributed among groups.
Experimenter Effects: Sometimes, the behavior or expectations of the person administering the experiment can unintentionally influence the participants’ behavior or responses. For instance, if an experimenter believes one treatment is superior, they might unconsciously communicate this belief to participants. Randomly assigning experimenters or using a double-blind procedure (where neither the participant nor the experimenter knows the treatment being given) can help control for this.

Random assignment helps balance out these and other potential confounds across groups, ensuring that any observed differences are more likely due to the manipulated independent variable rather than some extraneous factor.

Limitations of the Random Assignment Procedure

Although random assignment is extremely effective at eliminating the presence of participant-related confounds, there are several scenarios in which it cannot be used.

Ethics: The most obvious scenario is when it would be unethical. For example, if wanting to investigate the effects of emotional abuse on children, it would be unethical to randomly assign children to either received abuse or not. Even if a researcher were to propose such a study, it would not receive approval from the Institutional Review Board (IRB) which oversees research by university faculty.
Practicality: Other scenarios involve matters of practicality. For example, randomly assigning people to specific types of diet over a 10-year period would be interesting, but it would be highly unlikely that participants would be diligent enough to make the study valid. This is why examining these types of subjects has to be carried out through observational studies . The data is correlational, which is informative, but falls short of the scientist’s ultimate goal of identifying causality.
Small Sample Size: The smaller the sample size being assigned to conditions, the more likely it is that the two groups will be unequal. For example, if you flip a coin many times in a row then you will notice that sometimes there will be a string of heads or tails that come up consecutively. This means that one condition may have a build-up of participants that share the same characteristics. However, if you continue flipping the coin, over the long-term, there will be a balance of heads and tails. Unfortunately, how large a sample size is necessary has been the subject of considerable debate (Bloom, 2006; Shadish et al., 2002).

“It is well known that larger sample sizes reduce the probability that random assignment will result in conditions that are unequal” (Goldberg, 2019, p. 2).

Applications of Random Assignment

The importance of random assignment has been recognized in a wide range of scientific and applied disciplines (Bloom, 2006).

Random assignment began as a tool in agricultural research by Fisher (1925, 1935). After WWII, it became extensively used in medical research to test the effectiveness of new treatments and pharmaceuticals (Marks, 1997).

Today it is widely used in industrial engineering (Box, Hunter, and Hunter, 2005), educational research (Lindquist, 1953; Ong-Dean et al., 2011)), psychology (Myers, 1972), and social policy studies (Boruch, 1998; Orr, 1999).

One of the biggest obstacles to the validity of an experiment is the confound. If the group of participants in the treatment condition are substantially different from the group in the control condition, then it is impossible to determine if the IV has an affect or if the confound has an effect.

Thankfully, random assignment is highly effective at eliminating confounds that are known and unknown. Because each participant has an equal chance of being placed in each condition, they are equally distributed.

There are several ways of implementing random assignment, including flipping a coin or using a random number generator.

Random assignment has become an essential procedure in research in a wide range of subjects such as psychology, education, and social policy.

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Fisher, R. A. (1935). The Design of Experiments. Edinburgh: Oliver and Boyd.

Goldberg, M. H. (2019). How often does random assignment fail? Estimates and recommendations. Journal of Environmental Psychology , 66 , 101351.

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