benefits of using visual aids in presentation

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5 reasons to use visual aids for speeches and presentations

A whopping 65 percent of humans are visual learners . This makes sense, considering the brain processes visual information about 60,000 times faster than text.

It also explains why it’s so important for speakers to incorporate compelling visual aids into their presentations . Impactful visuals help us communicate our ideas and messaging more effectively—no matter what type of audience we are trying to reach.

a person creating a PowerPoint presentation on their laptop.

Here are 5 facts that drill home the importance of visual aids when it comes to delivering a memorable presentation or speech.

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1. Presentation visuals grab an audience’s attention—and keep it

Human beings are naturally curious creatures but we have a short attention span—and it’s gotten worse in our current era of information overload and non-stop scrolling. When listening to a speech or presentation, audience interest peaks around the 10-minute mark and then drops precipitously depending on the content and communication style of the speaker. (A Ben Stein soundalike drolling on about duality quantum algorithms? Godspeed.) That’s why so many experts insist on capping lectures at 15 to 20 minutes or mixing up the format with 20-minute blocks. Interesting visual aids can help you do that.

They spark interest when the brain is feeling fatigued, making it easier to receive and process complex information. Think of each new visual or animation as little shots of adrenaline—capturing the waning attention of an audience and re-energizing the room. This can be especially effective when embedding picture polls, or visuals that require audience members to pull out their phones and interact with the content you’ve presented.

2. Presentation visuals make complex ideas easier to understand

Not everyone computes information at the same speed. Infographics make data-heavy presentations more digestible—breaking statistics and other figures or timelines into bite-sized chunks. They’re also more persuasive. According to a study conducted at the Wharton School of Business, 67 percent of audience members were more convinced by the content of a verbal presentation with accompanying visuals versus 50 percent with a verbal-only presentation.

3. Presentation visuals build emotional bridges with the audience

They say a picture is worth a thousand words—it’s cliché but true. Images make viewers feel things that words cannot and give presenters a way to connect with their audience on a more visceral level. (Yes, even if your audience is a bunch of humorless academics.) Instead of listing off dull facts about global warming, pop in a few slides depicting recent floods or forest fires to drive home your point. Powerful imagery, including 3D effects and visually appealing templates , resonate with audiences and makes them care more deeply about what you’re saying.

4. Presentation visuals help audiences retain information

Researchers have found that people who are asked to recall information after a three-day period retained just 10 percent of what they heard during an oral presentation, 35 percent from a visual presentation, and 65 percent from an oral presentation with visuals. You’ve worked too hard preparing your address to have the audience walk away remembering only a tiny fraction of what you said. Embracing visuals will improve the odds by six times.

5. Presentation visuals keep your speech on track

Peppering your presentation with visual aids will help you organize your talking points, avoid off-topic rambling, and even jog your memory if you get hit with a bout of stage fright.

But remember: While thoughtful visuals will make a speech or presentation much stronger, they won’t save you if you show up unprepared. The purpose of a visual aid is to engage the audience, boost their understanding of your content, ignite an emotional response, and help you convey important messaging—but it is never a substitute for preparation .

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Visual Aids In Presentations: The Complete Guide

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Published Date : August 21, 2020

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A picture, they say, is worth a thousand words. Using visual aids in presentations helps you pass a lot of information in a relatively shorter time. With the right visual aids, you can create the desired impact that you want your presentation to make on your audience. Learning how to use visual aids effectively will boost the quality of your presentations. We discuss some of the top visual aids in our recent YouTube video :

Visual Aid Definition

What are visual aids? Well, simply put, visual aids are things that your listening can look at while you give your Speech <!-- wp:paragraph --> <p>A speech is a crafted message which can be either written or orally delivered. Speeches can carry different messages and can come in handy in almost all events. You can pass any message across using a speech that impacts the lives of multiple people. Speech-giving comes up in almost every area of life, from work to personal relationships.</p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>A speech can be anywhere between formal and informal, depending on the occasion. For example, a career-related speech will be more formal than one given at a wedding. The purpose of a speech includes commemorating an event, educating people, and even amusing and entertaining a crowd. </p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>Common types of speech</p> <!-- /wp:paragraph --><br /><!-- wp:list --> <ul><li>Informative speech</li><li>Persuasive speech</li><li>Demonstrative speech</li><li>Entertaining</li><li>Motivational speech </li></ul> <!-- /wp:list --> " href="https://orai.com/glossary/speech/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">speech or presentation. Visual aid mainly appeals to the audience’s vision more than any other sensory organ.

Why use visuals for presentations?

There is no such thing as a perfect Speech <!-- wp:paragraph --> <p>A speech is a crafted message which can be either written or orally delivered. Speeches can carry different messages and can come in handy in almost all events. You can pass any message across using a speech that impacts the lives of multiple people. Speech-giving comes up in almost every area of life, from work to personal relationships.</p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>A speech can be anywhere between formal and informal, depending on the occasion. For example, a career-related speech will be more formal than one given at a wedding. The purpose of a speech includes commemorating an event, educating people, and even amusing and entertaining a crowd. </p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>Common types of speech</p> <!-- /wp:paragraph --><br /><!-- wp:list --> <ul><li>Informative speech</li><li>Persuasive speech</li><li>Demonstrative speech</li><li>Entertaining</li><li>Motivational speech </li></ul> <!-- /wp:list --> " href="https://orai.com/glossary/speech/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">speech . However, there are ways to make a presentation that is closer to perfection. What are they? Simple: Visual aids. Visual aids can bring life back into a tedious Speech <!-- wp:paragraph --> <p>A speech is a crafted message which can be either written or orally delivered. Speeches can carry different messages and can come in handy in almost all events. You can pass any message across using a speech that impacts the lives of multiple people. Speech-giving comes up in almost every area of life, from work to personal relationships.</p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>A speech can be anywhere between formal and informal, depending on the occasion. For example, a career-related speech will be more formal than one given at a wedding. The purpose of a speech includes commemorating an event, educating people, and even amusing and entertaining a crowd. </p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>Common types of speech</p> <!-- /wp:paragraph --><br /><!-- wp:list --> <ul><li>Informative speech</li><li>Persuasive speech</li><li>Demonstrative speech</li><li>Entertaining</li><li>Motivational speech </li></ul> <!-- /wp:list --> " href="https://orai.com/glossary/speech/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">speech , and they take less time to come up with than long notes. In this article, we discuss how you can use visual aids effectively and conquer an audience. Before that, we discuss how visuals can help you achieve a better presentation.

They help you structure your work

Using the right types of visual aids can help you create a perfect picture of what you want your audience to see in your presentations. Instead of struggling to condense a lot of information into a long text, you can present your information in one straightforward image or video and save yourself the stress.

It is easier to engage the audience.

An excellent visual setup can help you elicit audience interest and sometimes their input in the presentation. When the audience is engaged, they tend to be more interested in the presenter’s work. Also, an interactive audience can boost your morale and give you some encouragement.

You save time on your presentation.

When presenting, time is of the essence. So, you can effectively reduce your presentation time if you have useful visual aids, and use them properly. Would you prefer to go on and on for minutes about a topic when you can cut your Speech <!-- wp:paragraph --> <p>A speech is a crafted message which can be either written or orally delivered. Speeches can carry different messages and can come in handy in almost all events. You can pass any message across using a speech that impacts the lives of multiple people. Speech-giving comes up in almost every area of life, from work to personal relationships.</p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>A speech can be anywhere between formal and informal, depending on the occasion. For example, a career-related speech will be more formal than one given at a wedding. The purpose of a speech includes commemorating an event, educating people, and even amusing and entertaining a crowd. </p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>Common types of speech</p> <!-- /wp:paragraph --><br /><!-- wp:list --> <ul><li>Informative speech</li><li>Persuasive speech</li><li>Demonstrative speech</li><li>Entertaining</li><li>Motivational speech </li></ul> <!-- /wp:list --> " href="https://orai.com/glossary/speech/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">speech down by inserting a few images or videos?

What are visual aids?

A visual aid is any material that gives shape and form to words or thoughts. Types of visual aids include physical samples, models, handouts, pictures, videos, infographics, etc. Visual aids have come a long way to now include digital tools such as overhead projectors, PowerPoint presentations, and interactive boards.

Different Types Of Creative Visual Aid Ideas To Awe Your Audience

Have you ever been tasked with making a Speech <!-- wp:paragraph --> <p>A speech is a crafted message which can be either written or orally delivered. Speeches can carry different messages and can come in handy in almost all events. You can pass any message across using a speech that impacts the lives of multiple people. Speech-giving comes up in almost every area of life, from work to personal relationships.</p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>A speech can be anywhere between formal and informal, depending on the occasion. For example, a career-related speech will be more formal than one given at a wedding. The purpose of a speech includes commemorating an event, educating people, and even amusing and entertaining a crowd. </p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>Common types of speech</p> <!-- /wp:paragraph --><br /><!-- wp:list --> <ul><li>Informative speech</li><li>Persuasive speech</li><li>Demonstrative speech</li><li>Entertaining</li><li>Motivational speech </li></ul> <!-- /wp:list --> " href="https://orai.com/glossary/speech/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">speech or a presentation but don’t know how to make it truly remarkable? Well, visual aid is your answer.

Giving a presentation or Speech <!-- wp:paragraph --> <p>A speech is a crafted message which can be either written or orally delivered. Speeches can carry different messages and can come in handy in almost all events. You can pass any message across using a speech that impacts the lives of multiple people. Speech-giving comes up in almost every area of life, from work to personal relationships.</p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>A speech can be anywhere between formal and informal, depending on the occasion. For example, a career-related speech will be more formal than one given at a wedding. The purpose of a speech includes commemorating an event, educating people, and even amusing and entertaining a crowd. </p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>Common types of speech</p> <!-- /wp:paragraph --><br /><!-- wp:list --> <ul><li>Informative speech</li><li>Persuasive speech</li><li>Demonstrative speech</li><li>Entertaining</li><li>Motivational speech </li></ul> <!-- /wp:list --> " href="https://orai.com/glossary/speech/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">speech is hard. You have to strike a balance between persuading or informing your audience while also maintaining their attention. The fear of your audience slipping away is very real. And a visual aid can help.

We sent out a survey to the Orai community to vote for their preferred visual aid. Here are the top ten creative visual aid ideas that you could use in your next presentation:

Videos emerged as the clear winner in all our surveys. We ran these surveys on all our social handles and reached out to successful speakers. 27.14% of all respondents prefer visual aids because they are easy to understand, can be paused during a presentation, and can trigger all sorts of emotions. That being said, it is also very tough to create good videos. However, there are more and more tools available to help you create amazing videos without professional help.

Hans Rosling’s TED talk, titled ‘the best stats you have ever seen,’ is one of the best speeches we have seen.  He uses video pretty much for the Speech <!-- wp:paragraph --> <p>A speech is a crafted message which can be either written or orally delivered. Speeches can carry different messages and can come in handy in almost all events. You can pass any message across using a speech that impacts the lives of multiple people. Speech-giving comes up in almost every area of life, from work to personal relationships.</p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>A speech can be anywhere between formal and informal, depending on the occasion. For example, a career-related speech will be more formal than one given at a wedding. The purpose of a speech includes commemorating an event, educating people, and even amusing and entertaining a crowd. </p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>Common types of speech</p> <!-- /wp:paragraph --><br /><!-- wp:list --> <ul><li>Informative speech</li><li>Persuasive speech</li><li>Demonstrative speech</li><li>Entertaining</li><li>Motivational speech </li></ul> <!-- /wp:list --> " href="https://orai.com/glossary/speech/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">speech ’s entirety while not diverting the audience’s attention away from him. He does all this while also bringing out some optimism for the future of the world. We highly recommend this TED talk to learn how to use videos effectively as a visual aid and inject some positivity into your lives during these trying times.

2. Demonstrations

Demonstrations, also known as demos, are undoubtedly among the most effective visual aids available to you for communication. You can use demonstrations in two ways. One as a hook to captivate your audience. Prof. Walter Lewin was famous for using demonstrations as a hook during lectures. In his most famous lecture, he puts his life in danger by releasing a heavy pendulum to show that a pendulum’s period remains constant despite the mass. 

Demonstrations also can be used to show how some things are done or how some things work. We use demonstrations to showcase how Orai works and how you can use them to improve your speaking skills.

18.57% voted for demonstrations because they are unique, interactive, up close, and have a personal touch.

3. Roleplays

Jokes aside, why do you think comedy shows are memorable? You guessed it right. Roleplays! Role – play is any speaking activity when you either put yourself into somebody else’s shoes or when you stay in your shoes but put yourself into an imaginary situation! 

Nothing is more boring than a comedian delivering lines straight out of a joke book.  Legendary comedians like George Carlin, Kevin Hart, Chris Rock, and Bill Burr use roleplays effectively and makes a mundane joke genuinely memorable. 

Jokes aside, you can use roleplays in business presentations as well as speeches. Use real-life stories or examples in your role plays to make them authentic. 

15.71% of the survey respondents voted for Roleplays because it is very close to real life and does not take the audience’s attention away from the speaker.

With 12.86% of the votes, Props is number 4 on the list. A prop is any concrete object used in the delivery of a Speech <!-- wp:paragraph --> <p>A speech is a crafted message which can be either written or orally delivered. Speeches can carry different messages and can come in handy in almost all events. You can pass any message across using a speech that impacts the lives of multiple people. Speech-giving comes up in almost every area of life, from work to personal relationships.</p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>A speech can be anywhere between formal and informal, depending on the occasion. For example, a career-related speech will be more formal than one given at a wedding. The purpose of a speech includes commemorating an event, educating people, and even amusing and entertaining a crowd. </p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>Common types of speech</p> <!-- /wp:paragraph --><br /><!-- wp:list --> <ul><li>Informative speech</li><li>Persuasive speech</li><li>Demonstrative speech</li><li>Entertaining</li><li>Motivational speech </li></ul> <!-- /wp:list --> " href="https://orai.com/glossary/speech/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">speech or presentation. Props add another dimension to our Speech <!-- wp:paragraph --> <p>A speech is a crafted message which can be either written or orally delivered. Speeches can carry different messages and can come in handy in almost all events. You can pass any message across using a speech that impacts the lives of multiple people. Speech-giving comes up in almost every area of life, from work to personal relationships.</p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>A speech can be anywhere between formal and informal, depending on the occasion. For example, a career-related speech will be more formal than one given at a wedding. The purpose of a speech includes commemorating an event, educating people, and even amusing and entertaining a crowd. </p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>Common types of speech</p> <!-- /wp:paragraph --><br /><!-- wp:list --> <ul><li>Informative speech</li><li>Persuasive speech</li><li>Demonstrative speech</li><li>Entertaining</li><li>Motivational speech </li></ul> <!-- /wp:list --> " href="https://orai.com/glossary/speech/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">speech and help the listeners visualize abstract concepts like vision, milestones, targets, and expectations. It ties verbal to visual. That being said, introducing a prop into your Speech <!-- wp:paragraph --> <p>A speech is a crafted message which can be either written or orally delivered. Speeches can carry different messages and can come in handy in almost all events. You can pass any message across using a speech that impacts the lives of multiple people. Speech-giving comes up in almost every area of life, from work to personal relationships.</p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>A speech can be anywhere between formal and informal, depending on the occasion. For example, a career-related speech will be more formal than one given at a wedding. The purpose of a speech includes commemorating an event, educating people, and even amusing and entertaining a crowd. </p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>Common types of speech</p> <!-- /wp:paragraph --><br /><!-- wp:list --> <ul><li>Informative speech</li><li>Persuasive speech</li><li>Demonstrative speech</li><li>Entertaining</li><li>Motivational speech </li></ul> <!-- /wp:list --> " href="https://orai.com/glossary/speech/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">speech or presentation should not seem forced. Use them sparingly to highlight the most critical points or stories in your address.

People voted for props because they feel that 3D visualization is much more useful than 2D visualizations. Props will make your presentations stand out because very few people use them today.

When we sent out the survey to the Orai community and some highly successful speakers, we were sure that slides/presentations come out on top. However, we were surprised by the results. With 12.86% votes, slides are number five on our list.

Presentations are effortless to create and, therefore, the most commonly used visual aid in business communications. Today, there are dozens of software programs available to help you make beautiful presentations. Microsoft PowerPoint is the pioneer in the space and continues to hold a significant market share.

Whatever is your preferred software, you need to keep your audience at the center while making presentations.

People described the ease of creation and the ability to incorporate other visual aids when asked why they chose presentations as their top visual aid.

The inclusion of Audio to this list can appear controversial. But it got a significant vote share in our survey and cannot be ignored. Audio can add a new dimension to your presentations where the audience is hearing your voice and other sound cues that can trigger various emotional responses. Especially when coupled with other visual aids, audio can be a powerful tool for making impactful presentations.

Audio aid is number six on our list, with 4.29% of the votes.

7. Handouts

What is a handout.

A handout is a structured view of your presentation or Speech <!-- wp:paragraph --> <p>A speech is a crafted message which can be either written or orally delivered. Speeches can carry different messages and can come in handy in almost all events. You can pass any message across using a speech that impacts the lives of multiple people. Speech-giving comes up in almost every area of life, from work to personal relationships.</p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>A speech can be anywhere between formal and informal, depending on the occasion. For example, a career-related speech will be more formal than one given at a wedding. The purpose of a speech includes commemorating an event, educating people, and even amusing and entertaining a crowd. </p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>Common types of speech</p> <!-- /wp:paragraph --><br /><!-- wp:list --> <ul><li>Informative speech</li><li>Persuasive speech</li><li>Demonstrative speech</li><li>Entertaining</li><li>Motivational speech </li></ul> <!-- /wp:list --> " href="https://orai.com/glossary/speech/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">speech that you can distribute amongst the audience.

What are the benefits of a handout?

Like how this blog gives more information than our YouTube video on the different visual aids, handouts can be used to furnish more information than your discourse itself. They give your audience something to take away after your presentation, making you and your presentation more memorable. 

Are you going to be speaking about something overly technical? Then handouts are your friends. Handouts are also an opportunity to facilitate follow-ups if you specify your contact details. 

Vote share:

Handouts are tied with whiteboards and got 2.86% of the votes in our survey.

8. Physical & Online Whiteboards

What is a whiteboard.

Traditionally, whiteboards are white, shiny, and smooth boards on which texts and diagrams are made using non-permanent markers. It is widely used in professional presentations, Brainstorming <!-- wp:paragraph --> <p>Brainstorming is a method of generating ideas to solve problems. Usually, a brainstorming session involves team members coming up with as many ideas as possible. The team can then explore those ideas and eliminate them until they narrow down to the best options.</p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>During a brainstorming session, every member of the team is expected to bring up a few ideas. But many sessions end in only a few members coming up with up to 75% of the ideas.  This makes it more challenging to get a balanced collection of ideas.</p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p><strong>How to conduct a successful brainstorming session</strong></p> <!-- /wp:paragraph --><br /><!-- wp:list --> <ul><li>Use mind mapping</li><li>Ensure everyone contributes no matter how silly the ideas seem</li><li>Take turns analyzing the problem.</li><li>Write down the ideas instead of talking and then read each idea out.</li><li>Try out different brainstorming techniques, such as the stepladder technique, slip writing, and reverse brainstorming.</li></ul> <!-- /wp:list --> " href="https://orai.com/glossary/brainstorming/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">brainstorming sessions, and group discussions. Post-COVID, more and more companies are moving to online whiteboards. Online whiteboards are software that provides a space where individuals across the globe can collaborate online. Many companies have already moved beyond the whiteboard and started using online whiteboards for their meetings and discussions.

What are the benefits of a whiteboard?

A whiteboard helps listeners better visualize thoughts, concepts, and ideas. It is also a better alternative to the blackboard for a smaller audience as it is tidier and easier to use. Online whiteboards can be used instead of traditional whiteboards without being limited by space constraints. Online whiteboards will transform virtual meetings into a collaborative experience.

With 2.86% of the votes, whiteboards stand at number 8 on our list.

9. Blackboard

What is a blackboard.

Blackboard (aka chalkboard) is a surface on which texts or diagrams are made using chalk, made out of calcium sulfate or calcium carbonate. Blackboards are typically used in classrooms for large groups of students. 

What are the benefits of blackboards?

Blackboard is one of the foremost and most popular teaching aid. Blackboard is useful for teaching as it helps instructors move from easy to complex topics in an organized manner. Diagrams, symbols, charts, and drawings can be introduced between a discourse to bring life to rather dull topics. Blackboards are highly interactive, where both the teacher and students can participate during a Speech <!-- wp:paragraph --> <p>A speech is a crafted message which can be either written or orally delivered. Speeches can carry different messages and can come in handy in almost all events. You can pass any message across using a speech that impacts the lives of multiple people. Speech-giving comes up in almost every area of life, from work to personal relationships.</p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>A speech can be anywhere between formal and informal, depending on the occasion. For example, a career-related speech will be more formal than one given at a wedding. The purpose of a speech includes commemorating an event, educating people, and even amusing and entertaining a crowd. </p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>Common types of speech</p> <!-- /wp:paragraph --><br /><!-- wp:list --> <ul><li>Informative speech</li><li>Persuasive speech</li><li>Demonstrative speech</li><li>Entertaining</li><li>Motivational speech </li></ul> <!-- /wp:list --> " href="https://orai.com/glossary/speech/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">speech . 

With 1.43% of the vote share, blackboard stands at the bottom along with flipcharts.

10. Flipchart

What is a flipchart.

Flipcharts consist of a pad of large sheets of paper bound together. It is typically fixed to the upper edge of a whiteboard or canvas. Flipcharts are easy to create and inexpensive fit for small groups of people.

What are the benefits of presenting using a flipchart?

Nowadays, everybody seems to be only interested in making presentations that are powered by computer-generated slide decks. However, the flip chart has its charm. Since most presentations consist of less than ten people, flip charts can be a refreshing change to the standard slide deck. Moreover, flipchart does not require electricity. No electricity and no software means less of those last-minute hick-ups. 

Flipchart got 1.43% of the vote and shared the bottom position with its counterpart, which we will discuss in the next section.

Master the art of Speech <!-- wp:paragraph --> <p>A speech is a crafted message which can be either written or orally delivered. Speeches can carry different messages and can come in handy in almost all events. You can pass any message across using a speech that impacts the lives of multiple people. Speech-giving comes up in almost every area of life, from work to personal relationships.</p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>A speech can be anywhere between formal and informal, depending on the occasion. For example, a career-related speech will be more formal than one given at a wedding. The purpose of a speech includes commemorating an event, educating people, and even amusing and entertaining a crowd. </p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>Common types of speech</p> <!-- /wp:paragraph --><br /><!-- wp:list --> <ul><li>Informative speech</li><li>Persuasive speech</li><li>Demonstrative speech</li><li>Entertaining</li><li>Motivational speech </li></ul> <!-- /wp:list --> " href="https://orai.com/glossary/speech/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">speech , practice with Orai

How to make an informative speech with visual aids in presentations

If you have a presentation coming up soon, you can follow the instructions below to learn how you can take advantage of visual aids: 

Determine your overall objective

The aim of your presentations depends on you, what information is being presented, and your audience. The motivational speaker and the classroom teacher may approach the same types of visual aids differently due to differences in overall objectives. For instance, if you aim to inspire and remind your audience of salient points, a poster template should serve well, infographics work well when you are trying to show relationships between complex information. A chart will be quite effective if you seek to explain a given set of data.

Choose appropriate visual aids in presentations

After identifying the overall aim of your presentation, you have to match it with the right visual aids example. Will a graph, picture, or video suffice?  

If you are using the PowerPoint Presenter, ensure you focus mainly on the media that best conveys your message. Make sure that the notes you add a bold and brief. Try to keep your sentence in one line of text.

Prepare thoroughly 

You will spend some time preparing your visual aids before the day of your presentation. It is good to allow yourself enough time to prepare so you can perfect your work accordingly. Take note of when, where, and how you are going to use your visual aids. If you discover some inconsistencies, you can compensate for them by adjusting your choice or use of visual aids in presentations.

After you have a final draft of your visual aids, run a series of sessions with them. Let your friends or colleagues be your audience and ask for their honest feedback. Make appropriate adjustments where necessary.

During presentation

First, you need to be comfortable and confident. A neat and appropriate dressing should boost your Confidence <!-- wp:paragraph --> <p>Having confidence is to believe in yourself and your ability. When you're confident, it means you know your worth, and you're content and comfortable in your skin. When it comes to confidence in public speaking and presentation skills, it impacts your speech's delivery and how the audience receives it.</p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p><strong>How to display confidence in public speaking and presentation skills</strong></p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>During a speech, your look and demeanor affect your audience's perception of you. If you display a clear look of confidence, your audience will be more likely to respond to your message. Presentations, particularly, can be challenging. Having a confident exterior can endear you to the people you're presenting to and make them more likely to engage with you. Displaying confidence in public speaking and presentation skills can make or break your speech or presentation. </p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p><strong>How to display </strong><strong>confidence in public speaking</strong></p> <!-- /wp:paragraph --><br /><!-- wp:list --> <ul><li>Maintain an open stance</li><li>Maintain eye contact</li><li>Use positive body language.</li><li>Move around the stage self-assuredly.</li><li>Incorporate meaningful pauses</li><li>Prepare extensively before your presentation.</li></ul> <!-- /wp:list --> " href="https://orai.com/glossary/confidence/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">confidence . Follow the tips below during presentations.

  • Keep your face on your audience. It may help to look a little above their heads while presenting.
  • Only point to or take the visual aid when needed. When you do, explain what you mean immediately.
  • Do not read texts on your visual aids verbatim.
  • Once a visual aid has served its purpose, you should keep it away from your audience’s view.

If you need more help with boosting your Confidence <!-- wp:paragraph --> <p>Having confidence is to believe in yourself and your ability. When you're confident, it means you know your worth, and you're content and comfortable in your skin. When it comes to confidence in public speaking and presentation skills, it impacts your speech's delivery and how the audience receives it.</p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p><strong>How to display confidence in public speaking and presentation skills</strong></p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>During a speech, your look and demeanor affect your audience's perception of you. If you display a clear look of confidence, your audience will be more likely to respond to your message. Presentations, particularly, can be challenging. Having a confident exterior can endear you to the people you're presenting to and make them more likely to engage with you. Displaying confidence in public speaking and presentation skills can make or break your speech or presentation. </p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p><strong>How to display </strong><strong>confidence in public speaking</strong></p> <!-- /wp:paragraph --><br /><!-- wp:list --> <ul><li>Maintain an open stance</li><li>Maintain eye contact</li><li>Use positive body language.</li><li>Move around the stage self-assuredly.</li><li>Incorporate meaningful pauses</li><li>Prepare extensively before your presentation.</li></ul> <!-- /wp:list --> " href="https://orai.com/glossary/confidence/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">confidence , we have written a detailed piece on how to conquer your fear of speaking in front of people.

What is the importance of using visuals in giving a presentation?

Visual aids in presentations are invaluable to both you and the audience you hope to enlighten. They make the job way easier for you, and the audience leaves feeling like they learned something. Apart from their time-saving abilities, here are some reasons why you need to incorporate visual aids in your presentations:

  • Visual aids can help your audience retain the information long-term. 
  • The human brain processes images faster than text, so visuals make us understand things faster
  • Using visual aids makes your presentations more enjoyable, interactive, and memorable
  • Visual aids help your audience connect and relate with you better
  • Presentations with visual aids are less likely to be misunderstood or misrepresented. They are usually easier to understand and leave little room for confusion
  • Visual aids are great for people with learning disabilities
  • Visual aids act as key cards and pointers for the presenter and help you keep track of what you’re saying

What are the ideas for speech topics using visual aids?

  • Use a picture or image that closely represents the topic. A one-hundred-dollar note can suggest topics revolving around money and finances
  • Use a chart showing trends or statistics that your audience finds appealing. You can use popular sayings or quotes to generate topics your audience can relate to.
  • Newspaper headlines on related issues can be good starters for opinion-based topics.

The visual aid definition is very clear on how much impact using visual aids in Public Speaking <!-- wp:paragraph --> <p>Public speaking refers to any live presentation or speech. It can cover a variety of topics on various fields and careers (you can find out more about public speaking careers here: http://orai.com/public-speaking-careers/).  Public speaking can inform, entertain, or educate an audience and sometimes has visual aids.</p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>Public speaking is done live, so the speakers need to consider certain factors to deliver a successful speech. No matter how good the speech is, if the audience doesn't connect with the speaker, then it may fall flat. Therefore, speakers have to use a lot more nonverbal communication techniques to deliver their message. </p> <!-- /wp:paragraph --><br /><!-- wp:heading --> <h2>Tips for public speaking</h2> <!-- /wp:heading --><br /><!-- wp:list --> <ul><li>Have a sense of humor.</li><li>Tell personal stories that relate to the speech you're giving.</li><li>Dress appropriately for the event. Formal and business casual outfits work best.</li><li>Project a confident and expressive voice.</li><li>Always try to use simple language that everyone can understand.</li><li>Stick to the time given to you.</li><li>Maintain eye contact with members of your audience and try to connect with them.</li></ul> <!-- /wp:list --> " href="https://orai.com/glossary/public-speaking/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">public speaking has on an audience. With a great selection of visual aids, you can transform your presentations into a pleasant experience that you and your audience will always look forward to.

Become a confident speaker. Practice with Orai and get feedback on your tone,  tempo, Conciseness <!-- wp:paragraph --> <p>Conciseness is an essential skill in public speaking. A concise speech is brief without being empty. Conciseness means stating your points in straightforward and simple language. A concise speech doesn't have any repetitive words, clutter, and verbosity. It makes speech easier to understand, and it keeps your listeners engaged. In writing a speech, conciseness impacts your delivery. You can learn how to speak concisely with practice.</p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p><strong>How to speak concisely</strong></p> <!-- /wp:paragraph --><br /><!-- wp:list --> <ul><li>Cut out redundant words. Avoid repeating two words that mean the same thing in the same sentence.</li><li>Avoid using complicated language.</li><li>Use shorter words</li><li>Remove unnecessary filler words.</li><li>Be as straightforward as possible, and avoid overexplaining.</li><li>Don't digress too far from your point.</li><li>Try to work within the timeframe.</li></ul> <!-- /wp:list --><br /><!-- wp:paragraph --> <p><strong>How to write a concise speech</strong></p> <!-- /wp:paragraph --><br /><!-- wp:list --> <ul><li>Practice your speech on someone who can give you feedback</li><li>Review and shorten your speech as many times as possible</li><li>Look out for redundant pairs and remove them.</li><li>Remove qualifiers and modifiers that weaken your speech.</li><li>Cut down on prepositional phrases.</li></ul> <!-- /wp:list --> " href="https://orai.com/glossary/conciseness/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">conciseness , and Confidence <!-- wp:paragraph --> <p>Having confidence is to believe in yourself and your ability. When you're confident, it means you know your worth, and you're content and comfortable in your skin. When it comes to confidence in public speaking and presentation skills, it impacts your speech's delivery and how the audience receives it.</p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p><strong>How to display confidence in public speaking and presentation skills</strong></p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p>During a speech, your look and demeanor affect your audience's perception of you. If you display a clear look of confidence, your audience will be more likely to respond to your message. Presentations, particularly, can be challenging. Having a confident exterior can endear you to the people you're presenting to and make them more likely to engage with you. Displaying confidence in public speaking and presentation skills can make or break your speech or presentation. </p> <!-- /wp:paragraph --><br /><!-- wp:paragraph --> <p><strong>How to display </strong><strong>confidence in public speaking</strong></p> <!-- /wp:paragraph --><br /><!-- wp:list --> <ul><li>Maintain an open stance</li><li>Maintain eye contact</li><li>Use positive body language.</li><li>Move around the stage self-assuredly.</li><li>Incorporate meaningful pauses</li><li>Prepare extensively before your presentation.</li></ul> <!-- /wp:list --> " href="https://orai.com/glossary/confidence/" data-gt-translate-attributes="[{"attribute":"data-cmtooltip", "format":"html"}]" tabindex="0" role="link">confidence .

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Visual Aids Presentations: How to Make a Powerful Impact

visual-aids-presentation

When you step up to give a presentation, you want to make sure that your message won’t get lost in translation. Enter the power of Visual Aids.

Whether you’re giving a business presentation to a room of colleagues, or speaking to a hundred people at a seminar, using visual aids can really help capture their attention. When used effectively, visual presentations are like taking a mental roller coaster—you start with a few warm-up slides , then you’re off to the races, and by the time you finish, it feels as if you’ve been on an unforgettable journey.

But how do you make sure your visual presentation sticks the landing? In this blog post, we’ll discuss the key components of creating a powerful visual aid presentation that will have the impact you desire. So, warm up the engines, get ready for takeoff and let’s learn how to make a powerful visual presentation!

Why Use Visual Aids for Presentations?

As technologies and audiences continually evolve, visual aids play an increasingly vital role in how presenters engage with their audience. Visuals can stimulate the audience’s interest, help them stay focused, and ultimately make a far more powerful impression. Below are some of the key reasons why presenters should incorporate visuals into their presentations: 1. Enhance Comprehension: It has been shown that visuals can significantly enhance comprehension by up to 89%. This is because visuals provide a clear, easy-to-understand way of displaying complex concepts and data that would take far longer to explain using words alone. Additionally, presenting information with visuals reinforces key points and encourages viewers to remember the main message of the presentation. 2. Attention Grabbing: Because visuals can quickly capture the attention of a viewer they make it easier for presenters to focus their audience’s attention on the most important parts of the presentation. This means presenters do not need to rely solely on verbal explanations and often dramatic charts or results can draw audiences in at just the right moment. This can be especially effective during board meetings or high-level projects when stakeholders need to quickly grasp important information. 3. Improved Memorability: In an age where most of us are bombarded with information from screens, emails and text messages, simply reading aloud from a script often loses its impact over time. By leveraging visuals such as graphs, infographics and compelling images, it is much easier for speakers to keep their audience interested and engaged for extended periods of time. This helps both parties maintain a clear understanding of what is being presented and makes it easier for attendees to remember crucial facts months down the road. The potential downsides of visual aids presentations include clutter, distraction and a lack of engagement if visuals are poorly executed or there is too much discussion around individual slides that gets away from the core message or goal of each slide. To avoid this problem it is critical that the presenter prepares visuals carefully so that each one reinforces the message being conveyed without becoming overly focused on data points or causing distraction. Visual aids offer numerous benefits for improving communication , engagement, engagement and memorability when used correctly within presentations, which will be discussed further in the next section on “Improved Communication and Engagement.

Improved Communication and Engagement

For a presentation to be truly successful, communicative and engaging elements are essential. Through the use of visuals, communication during presentations can be greatly enhanced and interactive dialogue can easily be spurred. The simple addition of visual aids can help attendees pay closer attention to the speaker and better understand the main points of the presentation. This helps prevent confusion as attendees are drawn to different slides as topics transition throughout the presentation. Arguments have been raised that visual aids have a higher potential for confusing rather than clarifying content when used inappropriately. It is possible for some presenters to place too much focus on their slides, taking away from their own storytelling or providing additional and unnecessary information than what is needed. Although there is potential for visuals to obscure communication, the counter argument suggests that with appropriate preparation, visual aids can lead to deeper understanding rather than confusion. With careful preparation and understanding of one’s audience and material, presentations can be influential tools to educate attendees and draw them in with captivating visuals that engage. By understanding engagement patterns, presenters should strive for adding visuals as supplements to chosen content that further illustrate topics of discussion rather than subtracting from them. With this approach in mind, presenters should ensure they are engaging with their audience while using visuals as an extra layer of communication, rather than a distraction from their main message. The thoughtful consideration of these aspects during preparation is integral for making a powerful impact during visual aid presentations. This leads into the next section which will discuss tips on how to prepare effectively before giving a presentation with visuals.

Preparation for Visual Aids Presentations

Prior to giving a visual aid presentation, there are some key steps to ensure optimum success. An important aspect of any presentation is preparation and proper planning . Planning entails organizing the information one wishes to impart as well as understanding who the audience is and what they need or expect from the presentation. Preparation helps identify weaknesses before the day of the presentation so they can be addressed beforehand. The other key element is the content itself. When creating a presentation, it’s important to ensure that all material is accurate, relevant, and well-researched. If using graphical elements such as diagrams and images, assess their relevance and accuracy in order to make sure the visuals add value instead of detracting from your message. Furthermore, find a way to explain complex concepts in simple terms using visuals as an aid rather than relying solely on a lengthy explanation. It might also be beneficial to choose a tool that allows for interactivity with attendees . This could come in the form of an audience poll or game that engages participants and allows them to gain more insight into your topic during the presentation. When constructing the slides themselves, keep them simple with minimal text and use appropriate colors that coordinate with each other while allowing different aspects of your visuals to stand out. Also avoid long paragraphs; instead, break up content into chunks within separate slides. As a general rule of thumb, fewer slides usually means more successful presentations. Lastly, time spent rehearsing will pay off during the live performance; if you feel comfortable enough presenting to coworkers or peers beforehand, do so in order to receive feedback and perfect your craft ahead of time. In this way, you can be confident in knowing what to expect once standing in front of a larger crowd about to deliver your presentation with visual aids. Having gone through these preparatory steps for a powerful visual aid presentation, the next step is determining exactly how these visuals will communicate your message effectively: What are you trying to communicate?

What Are You Trying to Communicate?

When determining the goal of a presentation , it is important to consider what one is trying to communicate. Visual aids can be used to demonstrate an idea or concept , show relationships between data, uncover social trends and patterns, or illustrate complex information in an easier-to-understand way. Depending on the type of visual aids, presenters may opt for a straightforward approach or choose methods designed to evoke emotion from their audience. For analytical presentations where technical visuals such as graphs are used, precision and accuracy are paramount. Presenters need to ensure that their data is accurate and their visuals clearly convey the message they are trying to communicate. On the other hand, when creating emotional visuals geared towards storytelling, identifying the right images or videos to represent the story can help ensure viewers understand the desired message. Both analytical presentations using technical visuals and emotional storytelling visuals are essential tools in making an impactful and powerful presentation. Each has its own strengths and weaknesses that should be taken into consideration when deciding which format best suits the presented materials and content. With this knowledge, speakers can leverage both types of visual aids to create powerful presentations tailored to their unique needs. Finally, as a presenter, you should have a clear understanding of what you are trying to communicate in your presentation before selecting any visual aides. With this knowledge in mind, you can move forward to the next section about Visual Aids Tools and Examples for helpful tips on choosing the right tools for your presentation.

Visual Aids Tools and Examples

Visual aids – such as pictures, charts, and graphs – can be powerful tools for making presentations more effective. They are essential for helping people understand the concept being discussed, and for creating a more engaging experience. However, when used improperly, visual aids can distract from the main message or become a crutch. In order to maximize their impact, it is important to understand which types of visual aids are most appropriate for different kind of presentations. Commonly used visual aid tools include infographics, diagrams, photos, slideshows, videos, and other multimedia. Smartly designed diagrams can help simplify complex information into a graphic representation that is easier to understand and remember. Infographics are useful when you want to convey data in a visually appealing way while keeping the focus on the key points. Photos create an emotional connection with the audience and can be used to strengthen your point. Slideshows are popular options for making PowerPoint presentations more dynamic, while videos can upgrade any presentation by providing an entertaining yet informative way to engage listeners. On one hand, visuals help audiences remember information better by giving them something concrete to relate to and take away after the presentation is over. On the other hand, too many visuals may make it difficult for them to focus on what’s being said or cause confusion about which points are most important. Thus it is important to choose visuals thoughtfully and judiciously when designing a presentation in order to both capture attention and effectively convey the message intended. To make your presentation even more powerful, consider incorporating graphic design elements into the visuals you choose. Graphic design techniques such as color theory and typography can be used to help viewers recognize patterns or relationships among ideas being presented that would otherwise remain hidden beneath words alone. These techniques also create visual interest which engages viewers for longer periods of time and keeps them actively taking in new information as opposed to simply passing through it without learning anything along the way. So with careful consideration given toward both content and context of visuals selected for a presentation, combined with an understanding of how graphics design principles work together; massive impact can be created through effective visual aids. This brings us now to examine PowerPoint and graphic design in greater detail as part of our next section.

PowerPoint and Graphic Design

When considering visuals within presentations, few tools can rival the popularity of PowerPoint. Much of its success is due to its ease of use – slides are easy to create, and the program has a wealth of features that make it suitable for all levels of users. For example, the ready-made slide designs and templates can help even inexperienced presenters to create visually appealing slides in no time with minimal effort. At the same time, however, it is important to recognize that there are times when PowerPoint may be ill suited for a particular scenario. For example, when giving a lecture or seminar on a complex topic, or when wanting to engage an audience with creative visuals. In addition, though PowerPoint contains tools for incorporating graphics into slides, those tools are limited in scope and power. Creating advanced graphics and animated images often requires access to more sophisticated graphic design software. Enterprising presenters should consider taking advantage of both PowerPoint and graphic design skills when planning a presentation. When used together in tandem they can create amazing visuals that engage an audience while also conveying complex information in simple terms. With such powerful visuals it is possible to craft presentations that make lasting impressions on your audience and leave them inspired by what they have seen and heard. Having established how effective combination of PowerPoint and graphic design can be in creating presentations that make a powerful impact, the next section will discuss how to incorporate engaging visuals into a presentation so that it is truly memorable.

Engaging Visuals

Visuals can often be the most powerful and engaging element of a presentation . Using a variety of visuals, such as charts, graphs, or images, can help capture an audience’s attention in ways that words alone might not. However, some debates exists as to when and how often visuals should be used in a presentation. Those who prioritize visuals believe that they are essential in conveying a message or idea quickly and effectively. They argue that a good visual aids presentation will leave a lasting impression on the audience. Good visuals allow the presenter to focus on delivering information in an engaging manner, rather than wasting time with factual reciting. Additionally, visuals can also act as memorable reminders for what was covered during the presentation. Others point out that too many visuals can detract from the impact of each one. In overloaded presentations, each individual visual will be viewed less seriously and thus have less influence overall. The importance of visuals may also vary depending on the desired outcome for the presentation. Some audiences need more detailed factual data than others, and therefore visuals may not always be necessary. Overall, there is no single way to use visuals – every presenter needs to decide what makes the most sense for their audience and goals. But when done strategically and thoughtfully, using visuals in presentations can lead to more powerful and impactful experiences overall. As we move on to our next section about Examples and Graphic Design, let’s discuss how you can design your own unique visuals for maximum impact.

Examples and Graphic Design

The visual content in a presentation can be nearly as vital as the words. After all, a good graphic illustration can communicate complex data quickly and effectively. As such, it is important to choose your design elements and examples carefully when creating a visual aid. When it comes to examples, experts suggest keeping them to relevant, evidence-based statements that support the key points of your argument. For example, if you are making the case for why a new software system should be adopted by your company, include specific figures related to cost savings or increased productivity to back up your claim. With this type of evidence strongly displayed in graphics, it will more easily resonate with the audience and make an impact. It is also important to pay attention to the overall graphic design. That means selecting vivid colors, bold fonts, and interesting infographics. Too many images or bright colors can seem overwhelming though, so strike a balance between clear points communicated effectively and eye-catching visuals. This will help keep your audience engaged while still providing necessary information. When it comes to using visual aids effectively, there are certain tools and strategies that can make a powerful impact on how well data is received. In the next section we will discuss some of those tips for successful visual presentations.

Using Visual Aids Effectively

Using visual aids effectively is essential for a successful presentation. Visual aids can capture the audience’s attention and engage them in the material. When used correctly, visual aids can also give ideas more clarity and help to reinforce key points. Many speakers debate just how effective visual aids actually are in helping to convey a message. On one hand, many people believe that visuals are helpful to conveying a message because viewers are able to clearly understand what’s being said better than if it were presented through words alone. According to research done by the University of Minnesota, visual aids can increase the amount of information retained by viewers in comparison to solely verbal presentations. Plus, visuals can draw on viewers’ emotions, which helps them stay engaged throughout a presentation. The other side of the argument is that overusing visual aids can be distracting and take away from the primary purpose—the speech itself. Too much emphasis on visuals may lead viewers to focus solely on the graphics instead of absorbing the actual content of the presentation. Also, if visuals are too complex, viewers may not pay attention due to having trouble understanding or deciphering the data being presented. Visual aids play an important role in making a powerful impact during a presentation. It’s imperative that presenters use them effectively and strive for balance between words and visuals for a successful outcome. To learn more about how to use visual aids with professionalism, continue reading for further details in the next section.

How to Use Visual Aids With Professionalism

Visual aids can be an important component of any successful presentation; they make it easier to understand specialized topics, tell stories , and draw the audience in. When used correctly, visual aids can greatly amplify the impact of a message and help any speaker deliver a memorable lecture or speech . It is important to consider how using visual aids affects the professionalism of a presentation. Too many elements can detract from the focus or cause confusion among the audience, while too few can leave them lacking in interest or engagement. That said, some types of visuals may not be suitable for certain settings. Political cartoons, for example, could be deemed inappropriate in professional contexts. It is wise for speakers to exercise discretion when deciding what visuals are appropriate within their field. Good visual design is critical for effective presentations. Visuals should be chosen carefully based on their purpose and should follow a consistent color scheme, font size, and typographical conventions. Engaging visuals are easy to read and visually appealing, with limited use of text. Speakers should also ensure that any graphics are formatted properly so that elements do not get cut off or appear scrunched together during the presentation. When using multimedia technologies in live presentations such as slideshows or videos, it pays to plan ahead and practice using the technology beforehand. This will allow the speaker to be confident in handling technical issues should they arise during the event. Additionally, set-up steps and plugging in cables should be done before beginning a presentation as they can be disruptive if done mid-presentation. In conclusion, visual aids can go a long way toward making a powerful impact provided they are used wisely and professionally. To make sure everything looks good and works correctly before delivering a presentation with visuals, speakers should carefully plan their content and rehearse with any hardware and software prior to presenting. This will ensure that the visuals remain engaging throughout the presentation, adding to its impact instead of distracting from it. Moving on from this section about how to use visual aids with professionalism, let us now move to our conclusion which will cover key takeaways from this article:

In conclusion, visual aids are powerful tools in presentations, helping to make a lasting impression on both internal and external stakeholders. Visual aids present information effectively, allowing your audience to learn more efficiently and retain more information long-term. They can help to clarify complex concepts and bring life to otherwise mundane slides. Using visuals can also create a positive energy in the room that helps strengthen engagement among attendees. However, there are some downsides to using visuals that you should be aware of before deciding to use them in your presentation. Visual aids can take up more time during the presentation in terms of creation and incorporation into the deck, while they can also detract from the overall content if they are poorly designed or used excessively. It is important that you have a plan for incorporating visuals into your presentation and keeping it efficient instead of overwhelming the audience. Furthermore, depending on the context, you may need to consider the impact of accessibility for visual assets – for example, if you’re presenting remotely or on different devices. This is particularly important if you’re sharing sensitive or confidential information. Visual aids can be extremely beneficial when used correctly – as long as you plan ahead and manage expectations with your audience, there is no limit to how great of an impact visuals can have on your presentation and its results!

Answers to Common Questions with Detailed Explanations

What types of visual aids are most effective for a presentation.

The most effective visual aids for a presentation depend on the type of information you are presenting and your audience. For example, if you are presenting facts or data, graphs or charts are great ways to communicate that information quickly and efficiently. Animations (e.g. videos) can be used to break up monotony and add visuals that captivate the audience. Infographics can also be highly effective for summarizing complex ideas in a single image. If you have access to more sophisticated technology, 3D models and augmented reality may also be used as visual aids during presentations. Ultimately, it’s important to use visuals that will catch your audience’s attention and keep them engaged throughout the presentation.

How should visual aids be used to most effectively support the presenter’s message?

Visual aids should be used to enhance the presenter’s message, rather than overwhelm or overshadow it. Doing so effectively means including visuals that are easy to understand and relevant to the content of the presentation. This could come in the form of graphs, videos, tables, photographs, illustrations and more. The key is to ensure that the visual element is integral to the underlying message; it should complement and enhance messages as opposed to distract from them. Visuals should also be used to support key facts and figures that may be difficult for an audience to easily take on board, as well as providing an interesting talking point for further discussion with attendees during question time. In short, visuals should be used strategically to help make the presentation more memorable, engaging and informative.

What tips and tricks will help me create engaging visual aids for my presentation?

When creating visual aids for a presentation, it’s important to keep in mind how they will contribute to your overall goal. Here are some tips that can help you make engaging and effective visual aids: 1. Be aware of the environment. The size, brightness and color of the room, or even the lighting, can all affect how well your visuals pop. Take into account the physical setting when designing your visuals. 2. Keep it simple. Too much clutter on your slides can be distracting and impede understanding. Instead, keep visuals clean, with plenty of white space. Choose legible fonts and use colors sparingly—stick to 1-2 colors at most. 3. Focus on one idea per slide. Don’t try to cram too much information onto each slide; instead, break down complex topics into simple graphics or bullet points that focus on one concept at a time. That way, viewers will be more likely to comprehend what you’re presenting. 4. Get creative! Visuals don’t have to be limited to charts and graphs—think out of the box and consider incorporating multimedia elements such as videos or animations into your slides to make them more dynamic and engaging. 5. Test your visuals ahead of time. Make sure that any content you plan on displaying is optimized for the platform you’ll be using–whether it’s a laptop, projector, or something else–and test it out beforehand so you know what works best for the room setup and audience size.

Public Speaking Resources

Visual Aids in Speeches: When to use them and when to not?

So much of the content we consume is visual. It is no wonder it can enhance the impact of your speech as well.

They can be a great tool for the audience to follow your speeches more clearly. Especially if your speech is demonstrative, adding visual aids will only benefit your overall presentation.

When you are giving a public speech, you want the audience to ideally listen to the message you are trying to convey.

However, there are many types of visual aids that can add a refreshing aid to your main message. 

Table of Contents

What are visual aids?

Attractiveness, appropriateness, preparing your visual aids, during the presentation, other helpful tips for visual aids:, credibility, distraction, design problems, wrapping up,.

Visual aids can include a wide variety of items such as handouts, slides, videos, posters, models, and more.

The purpose of these visual aids is to reinforce your main message. There are many reasons why you might consider adding visual aids to your presentation. Some of them can be as follows:

  • Present clear examples.
  • Provide a concise summary.
  • Emphasize your points.
  • Add credibility through references and facts.
  • Give clear demonstrations.
  • Help the audience understand better.
  • Reduce the number of spoken words. For instance: showing a visual graph than boring your audience with data.
  • Create a stronger impact. For instance: if your presentation is on the environmental risks of plastic usage, you may show images of the negative effects of plastics on marine life and pollution rather than simply describing this. Try to envision what you want your audience to feel – do you want them to empathize, feel sad, happy, or angry? Plan accordingly.
  • Reiterate and make your points memorable.
  • Engage the audience and maintain their interest.

Things to keep in mind when using visual aids

While visual aids are certainly a great addition to your speech, you still want to make sure that they do not distract from your main message.

It is very easy to go overboard with visual aids. This is why we have below a convenient checklist of things to keep in mind when using visual aids:

Visual Aids in Speeches: When to use them and when to not? 1

You need to ensure that the visual aids you pick are relevant to your speech. You want your visual aids to add to your message.

Often you see speakers hand out flyers or sheets during their presentations. This is very distracting and ensures that you are wasting valuable stage time as well.

The best time to provide these handouts is after your speech so they can have a brief overview of your speech. You can also provide them before your speech provided that they have enough time to skim through and then pay attention to your speech.

When using slides, font size is an important factor. The same is the case with charts, whiteboards, posters, and so on.

You have to be considerate about the audience that is listening in from the back of the room.

There is no point in incorporating visual aids if everyone is straining to see them. Once you decide to use these additional materials, make sure it is visible and legible.

Variation refers to when you are looking to use multiple types of visual aids. Typically, we recommend you stick to one variety as multiple may be difficult to manage.

However, if you feel that it is supportive of your speech, you can definitely go for it. Just make sure that the variation adds further intrigue.

Try not to throw too much data at them, such as charts, graphs, and more. If your speech is data-centric, try to make it visually appealing by experimenting with the variety of visual aids at your disposal.

When it comes to visual aids, pay attention to quality. If you’re not particularly adept at the software needed for your presentation, try to get help from someone who is.

Cluttered or unorganized visual aids can harm your speech more than not using them entirely. You want to make sure that anything you display does not take away from your credibility.

Make sure that your visual aids match your message. For instance: you typically wouldn’t use charts and data for a humorous speech.

Never use visual aids just for the sake of using them and make sure that it is appropriate to the message of your speech. 

Types of visual aids

There are a variety of visual aids. From slides to posters and models, you need to decide which will suit your presentation as well as your audience.

Visual Aids in Speeches: When to use them and when to not? 2

PowerPoint or Google Slides are a fairly common visual aid used in presentations. Nowadays, with all the widely available themes, both premium and free, it has become easy to create professional-looking slides within minutes. This is a great medium and can be quite versatile if you know what you’re doing. If you are an Apple IOS user , you can try pages or Google slides.

From simple bullet points to picture slides, PowerPoint is a surefire to take your public speaking to the next level.

With simple modifications and reorganization, you can take your visual content to the next level. You can experiment with colors and pictures.

There is a good reason why PowerPoint has stood the test of time as an effective visual aid. They’re easy to make and visible to a wide audience.

If incorporated well, it can work great with your presented speech. However, it is easy to go wrong with this. Ensure you don’t go overboard with the colors and keep the slides professional.

  • Use a plain and simple background.
  • Stick to one or two fonts and font sizes.
  • Avoid large blocks of text and use bullet points to summarise key points.
  • Avoid using multi-colored texts that can be difficult to read.
  • Try to limit the number of important points you add to one screen.
  • Use a larger font size so that the whole room can follow.
  • If there is a lot of detail, you might want to provide handouts so that the information is easy to understand.
  • Use your slides only to enhance your presentation and be prepared for technical glitches.
  • Don’t try to add too many images or animations without a purpose so as to avoid any unnecessary distractions.
  • There is always a risk for technical glitches. As such, come prepared with handouts or be prepared to go without the visual aids if needed.

Whiteboards

Whiteboards are an excellent visual aid for a speech. These are best fitted for when you need to explain complex processes.

It is also useful when the audience needs to follow along to a cycle or if your speech includes complex phrases.

Whiteboards can be a great tool in audience participation. You can jot down any suggestions made by the audience.

They can also display key points of information throughout the meeting to keep your message centered.

  • If you’re going to be changing the information repeatedly, make sure that the audience has had the time to properly understand the message before erasing.
  • Make sure you write in big block letters that are easily visible and legible.
  • Try not to have your back facing the audience for too long.
  • Practice well beforehand as you want to avoid any hand tremors as you write in front of the audience.

When addressing a larger audience, you might want to make sure that the audience can easily access visual aids.

In these cases, it is best to go for handouts. These are handy summaries that contain the key points from your speech.

It will make it easy for your listeners to follow. When it comes to slides or whiteboard information, there is always a chance that the audience might not be keeping up.

However, if they have their personal handout, they can glance at this information and keep track of the main message. This is also much more effective than having the audience have to take notes.

  • Usually, handouts are given at the end of your presentation so that the audience has a handy reminder of your key message.
  • Try not to interrupt the flow of your speech by distributing them during your speech.
  • If you are handing these out at the beginning of your speech, try not to overload the paper with too much information. You might end up overwhelming the audience, and they might not end up paying attention to your speech.
  • Make sure your handout includes the graphs, charts, or any other visual data that you may have in your speech. This will help them grasp the impact much more easily.

Flip charts are quite an old-school visual aid. However, they are the best option when you want to present at a budget but don’t have the tech needed on hand.

Flip charts act as a great supplement to your spoken information. The drawback is that these often limit you to smaller audiences.

The information needs to be easily visible, which is more likely for smaller groups. This does make it perfect for team meetings and brainstorming ideas.

You can have your key points easily displayed or include charts and graphs as you go. Instead of having a consistent topic displayed like a whiteboard or having to turn your back to the audience as you erase and rewrite, you can simply flip the pages and carry on.

  • Make sure you check the order of the charts beforehand and have extra sheets on hand should you need them.
  • Try not to stuff too much information into one chart. Limit your key points so that your information is easy to follow.
  • Separate different inks for different information. For instance, use red ink to highlight anything important so that the information does not get lost in the mix.
  • Use large letters that are easy to read.
  • Before you begin your speech, check with the audience whether or not they can clearly see the charts.
  • Practice beforehand so that your speech is well in tune with your speech before you go in front of the audience.
  • When summarizing, flip back through the main charts so the audience can recollect more easily.

Posters are a great visual aid, especially when you are trying to promote an event or occasion.

They are portable, budget-friendly, and will not require any technology on board. These are usually more suited for informal events but can also be used to jazz up any formal presentation.

Unlike the other options, posters can typically be as complex and detailed as you want them to be or as the budget allows for it to be.

  • Incorporate attractive colors.
  • Use block letters and experiment with fonts.
  • Try to stick to one message per poster.
  • Posters are more suitable to smaller audiences due to.
  • For a larger audience, visibility can be a big problem, so unless you have multiple posters on hand, we’d recommend against it.

Products or Objects

Products or objects can be an excellent way to give the audience a visual demonstration. This can include small-scale versions of your products or detailed models.

You can have multiple objects depending on the audience size. These can add a lot more interaction as the audience can feel more immersed in your presentation. Products are the best for when you need to demonstrate an experiment.

  • If the audience is small, you can pass the object around, but remember to plan these gaps into your speech time so that they don’t miss out on key points.
  • If the audience is large, you might need multiple objects or allot a larger time slot so that the audience can follow your presentation properly.
  • Spend some time explaining the object and your purpose for demonstrating it.
  • Do not display the audience until it’s time for the demonstration, as it might be distracting for the audience. 
  • For demonstrative presentations, try to move slowly so that it is easy to follow. Repeat the key steps of the experiment and make sure you check with the audience to see if they are on track.

What are the things you need to keep in mind once you decide to incorporate visual aids into the presentation?

There is a lot of preparation that goes into a successful visual aids demonstration. Here are a few tips on how you can prepare to ensure that nothing goes wrong on your big day:

  • Before picking your visual aid medium, think about whether or not it adequately supports your message. Are you clear on what the audience’s focus should be on?
  • Check the order of the slides or charts beforehand. Make sure that your speech and visual aids are in tune so that it is easy for the audience to follow. 
  • Any form of visual aids you pick needs to look clean and professional. 
  • Make sure you use clear images or fonts.
  • Keep the theme, colors, and fonts consistent as you can risk looking cluttered otherwise.
  • Try to use visual representations of data such as graphs and charts over tabular data.
  • Never include blocks of text as it might confuse the audience on whether to read or follow your vocal speech.
  • Use bullet points for your main messages.
  • Do not overwhelm the audience with more than one key message at once.
  • It is easy to go overboard with visual aids. Make sure they are only used to enhance your message and do not take over your presentation.
  • Always be prepared to give the speech without your visual aids in case of any technical problems. Your presentation should never depend on your visual aids.
  • Whenever you have moving components in your presentation, you should practice well and minimize any chances of mishaps on the day of the demonstration. 
  • Try to practice in front of smaller audiences so that you can catch any mistakes that you may have missed. 

So you’ve prepared your visual aids, there are still a couple of things you need to keep in mind during the presentation. These things are important in order to ensure that the audience receives the full impact of the visual aids that you have incorporated.

  • There’s no point in using visual aids that aren’t visible. Make sure the audience, both in the front and back, can clearly see the information presented.
  • Don’t turn your back to the audience unless absolutely unnecessary.
  • Make sure you practice well so that you are not reading off your visual aids.
  • Explain the object properly so that the audience can understand what to pay attention to.
  • Visual aids can be quite distracting to the audience, so make sure to only display it when necessary. Once you are done using the aid, remove it so that the focus of the audience returns back to you.

Using a visual aid comes with quite a lot of advantages. However, it can be easy to miss little things that might end up ruining your presentation. Here are some additional tips to help guide you:

  • Try to avoid flashy colors or switch between too many colors as it might be distracting for the listeners. For example, shades of blue or yellow might be way too loud for an official presentation.
  • Static images tend to bore the audience, and they might lose interest, so make sure you switch the slides and charts around with your speech.
  • Keep your visual aids clean and professional. Try not to use animations, stickers, or WordArt unless appropriate for your audience.
  • Try to stick to a single font or at most two fonts to maintain consistency in your presentation.
  • Use different font sizes or bold lettering to effectively present your data.

Should you use visual aids in your speech?

You’ve learned how to use visual aids, but you might still be wondering whether it is, in fact, a good addition to your speech itself.

Ask yourself: What could I show (or demonstrate) that would enhance my presentation? Remember, It is better to go for a few simple and well-prepared props than to go overboard and overwhelm the audience. It’s completely okay if you decide that props are not for you and modify your topic accordingly.

Think about it. 

If you were sitting in the audience, would you like to only hear about a holiday in Russia? Or would it be better to see pictures? Wouldn’t that be a more immersive experience?

What about if the speaker included souvenirs and sweets?

Do the same with your topic at hand. Does your topic require you to present data that can be presented better? Would a colorful poster boost initiative from your audience members?

If yes, then it’s time to get yourself some visual aids.

If you’re still confused then take a brief look at the pros and cons of using visual aids in your speech:

Pros of using visual aids:

Here are the main advantages of incorporating visual aids in your presentation:

Using only one medium can get repetitive and boring. Besides, there is only so much transition that you can introduce.

With visual aids, you can explain concepts or events much more efficiently.

Rather than explain the steps and risk losing the audience’s focus, you can simply use bullet points to keep them on track.

Similarly, using pictures makes the audience feel as though they are a part of this experience itself.

Especially when you are trying to evoke a feeling in your audience, images of the devastating impacts of deforestation on wildlife will be much more effective in convincing the listeners to take a stand for climate change than sheer numbers. Emotion is a powerful tool, and clarity is a step closer to mastering it.

For a public speech, being a gifted orator definitely takes you a long way. However, credibility is earned through facts. You are more likely to sway the audience in your favor if you come armed with references.

Even when it comes to statistics, a visual representation will add a lot more credibility to your presentation. The audience will find it easier to connect and will be paying a lot more attention to your words.

Cons of using visual aids:

Here are the main disadvantages of incorporating visual aids in your presentation:

It is easy to go overboard with visual aids. The wrong color combination or illegible fonts are common mistakes that might risk you losing your credibility in front of the audience.

Many speakers are not well versed or lack the practice required. As a result, there can be a lot of fumbling, which also adds to the distraction.

Most people do not double-check their presented information. Apparent mistakes can have the audience doubting you. Therefore, if you’re not entirely sure that the visual aids will add to your presentation, then it is better to go without you. 

You need to make sure that the visual aids you use match the audience you will be addressing.

There can be a lot of design problems while doing so. For instance: if you’re giving a persuasive speech, it is vital that you design your slides or posters to look as inviting as possible.

Similarly, no matter how good you think your images are, there is a risk of putting too much information onto your slides.

Many speakers do not spend enough time learning exactly how to use visual aids, and it ends up doing more harm than good.

And there you go, folks! Visual aids are an excellent addition to your public speech. They can add not just clarity and credibility but also emotion and connection to your message.

For a more extended presentation, these can help to keep the audience’s attention going. Mastering visual aids can add that effortless charm to your public speech.

However, it is essential to know when to use them and when to avoid them. Similarly, if you do decide to add these visual aids, then it’s better to come prepared and practice until they become a natural part of your presentation.

We hope our tips and tricks help you in delivering a rocking performance. All the best!

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Visual Aids

Visual aids can powerfully help the effectiveness of a speech. Many speeches benefit from having objects, images, key quotes, or data presented in a clear and dramatic fashion. Visual aids vary in kind, but there are similar benefits and tips for dealing with any kind of supplementary evidence that is shown to an audience.

Reasons to Use Visual Aids

  • Improves audience understanding and memory
  • Serves as notes
  • Provides clearer organization
  • Facilitates more eye contact and motion by the speaker
  • Contributes to speaker credibility

Types of Visual Aids

Tips for using visual aids.

Stand to the side of the visual aid. Do not obscure the visual aid if at all possible. Traditionally, speakers have the visual aid on their left.

Maintain eye contact. While the visual aid will be tempting to many speakers, the audience should still be their main focus. When a speaker loses eye contact, they often end up turning their back to the audience. A SPEAKER SHOULD NEVER TURN THEIR BACK TO AN AUDIENCE.

Introduce a visual aid before talking about the information contained in it. Giving background on where the information for the visual aid was obtained from provides the audience with more resources for understanding the content of the speech.

Practice with a visual aid. The visual aid adds an additional focus for the audience, and the speaker should be able to effectively and smoothly interact with the aid to minimize distractions. Experience with one type of visual aid (a Powerpoint presentation, for example) does not necessarily provide the resources to deal with others (showing how to tie a shoe).

Make sure the visual aid supports the message. Consistency between what is being said and what is being seen is crucial to a speaker's credibility.

Supplement, do not supplant, the speech with the visual aid. Do not allow the visual aid to overwhelm the speech itself. Visual aids are not crutches to lean on, but rather lampposts to illuminate.

Ensure the logistics of the setting are conducive to the visual aid. Make sure that everyone can see the visual aid, that any electronic equipment necessary for the visual aid is functioning (and that the speaker knows how to operate it), and that the visual aid is set up before the speech (there's few things worse for an audience then having to wait while a speaker fiddles with their equipment.)

Point out key elements in the visual aid, especially if it is complicated. Pictures, charts, graphs, and some objects, are often so complex, with so much "going on," that the audience might need to be directed to the area of the visual aid that the speaker is referencing.

Avoid distributing materials before the speech. If there are supporting materials to assist the audience, they should be passed out either before or after the speech. Failing to do so will delay the speech, lead to much unnecessary rustling of paper, and is an unnecessary distraction.

Limit lists. If the visual aid utilizes lists to communicate the central ideas of the speech, do not overwhelm the audience with endless lists on one slide or page. Generally, only five items should be on any single slide or page of a visual aid.

Remember that simplicity is a good design principle. Do not overload a visual aid with unnecessary information, color, font changes, or superfluous images.

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Using visual aids during a presentation or training session

June 21, 2018 - Gini Beqiri

Visual aids can enhance your presentations – they can increase the audience’s understanding of your topic, explain points, make an impact and create enthusiasm. It has become more important to make information visual:

“Something is happening. We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through words, but by reading images” – ( Lester, 2006 )

In this article, we discuss how to use visual aids for presentations or training sessions.

What are visual aids?

Visual aids are items of a visual manner, such as graphs, photographs, video clips etc used in addition to spoken information. Visual aids are chosen depending on their purpose, for example, you may want to:

  • Summarise information.
  • Reduce the amount of spoken words, for example, you may show a graph of your results rather than reading them out.
  • Clarify and show examples.
  • Create more of an impact, for example, if your presentation is on the health risks of smoking, you may show images of the effects of smoking on the body rather than describing this. You must consider what type of impact you want to make beforehand – do you want the audience to be sad, happy, angry etc?
  • Emphasise what you’re saying.
  • Make a point memorable.
  • Enhance your credibility .
  • Engage the audience and maintain their interest.
  • Make something easier for the audience to understand.

Using a flipboard during a presentation

Preparation and use of visual aids

Once you have decided that you want to use a visual aid, you must ensure that the audience is able to quickly understand the image – it must be clear. They can be used throughout your speech but try to only use visual aids for essential points as it can be tiring for the audience to skip from one visual to another.

Preparation

  • Think about how can a visual aid can support your message. What do you want the audience to do?
  • Ensure that your visual aid follows what you’re saying or this will confuse the audience.
  • Avoid cluttering the image as it may look messy and unclear.
  • Visual aids must be clear, concise and of a high quality.
  • Keep the style consistent, such as, the same font, colours, positions etc
  • Use graphs and charts to present data.
  • The audience should not be trying to read and listen at the same time – use visual aids to highlight your points.
  • One message per visual aid, for example, on a slide there should only be one key point.
  • Use visual aids in moderation – they are additions meant to emphasise and support main points.
  • Ensure that your presentation still works without your visual aids in case of technical problems.
  • Practice using the visual aids in advance and ask friends and colleagues for feedback. Ask them whether they can clearly see the visual aid and how they interpret it.

During the presentation

  • Ensure that the visual aids can be seen by everyone in the audience.
  • Face the audience most of the time rather than the image.
  • Avoid reading from the visual aid.
  • As soon as you show the visual aid the audience’s attention will be drawn to it so you must immediately explain it. You will be ignored if you talk about something else.
  • Make it clear to the audience why you are using it.
  • When you no longer need the visual aid ensure that the audience can’t see it.

Tailor to your audience

Choose your visual aids tactically so you appeal to your audience. This means finding images your audience can relate to, images they will find familiar and images they will like. Also think about what style of visual aid is suitable for the audience; is it quite a serious presentation? Can you be humorous? Is it more formal or informal?

Example of using visual aids

When watching this video, notice how the presenters:

  • Talk to the audience while writing
  • Turn their body to the audience while writing
  • Don’t spend too long writing in one session

Types of visual aids

There are a variety of different types of visual aids, you must decide which will suit your presentation and your audience.

Microsoft PowerPoint is widely used for presentations because it’s easy to create attractive and professional presentations and it’s simple to modify and reorganise content compared to other visual aids. You can  insert a range of visual items  into the slides which will improve the audience’s focus. Also, the audience can generally see slideshows better than other visual aids and you don’t have to face away from them. However, your presentation can look unprofessional if this software is used poorly.

  • Have a clear and simple background.
  • Avoid using too many different types of fonts or font sizes.
  • Only use animations for a purpose, such as, to reveal the stages of a process, otherwise this can be distracting and look amateurish.
  • Use a large font size – a minimum of 24pt.
  • Use bullet points to summarise key points.
  • Consider providing handouts of diagrams because the audience will find the diagrams easier to read.
  • Avoid putting too much text on a slide.
  • Avoid using red or green text as it’s difficult to read.
  • There should only be one key point for each slide.
  • Always have a back-up plan in case there is a technical issue and you cannot show the visuals on the day, for example, bring handouts or a poster.

Whiteboards

Whiteboards are great for providing further explanations, such as, showing the order of a process, creating diagrams or explaining complex words or phrases. They’re often used to display headings and write down audience suggestions. Whiteboards are also ideal for displaying important information for the entire duration of the presentation, such as, key definitions, because the audience can just glance at the whiteboard for a reminder.

  • Ensure that enough time has passed for the audience to take notes before rubbing something off of the whiteboard.
  • Write concisely to avoid facing away from the audience for too long.
  • Handwriting must be large and legible.
  • Practice beforehand as you may feel nervous about writing in front of an audience at the time.

Handouts are papers that contain key information from your presentation or they may provide further information. They prevent you from overwhelming the audience as there will be less information on the slides and therefore less information they need to write down.

You must consider when you want to give the audience the handouts:

  • If given at the beginning and middle of your presentation the audience may be reading rather than listening to you or they might not pay attention to what you’re saying as they already have the information.
  • If given at the end of your presentation the audience may be trying to take lots of notes which may reduce the amount of information they are actually understanding.

To manage this, provide the audience with partially completed handouts so they will have to listen to what you’re saying to be able to fill in the gaps. Providing the audience with graphs and charts beforehand is also beneficial because the audience will find them easier to read than, for example, from a slide.

  • Tips on creating handouts for your presentation

Giving a handout during a sales presentation

Video clips

Using videos are a great wait to  engage the audience  and increase their interest. Use video to bring motion, images and audio into your presentation.

  • Ensure that any videos used are relevant to the presentation’s content.
  • Only show as much of the video as necessary.
  • Never show a really long clip.
  • Videos can be difficult to fit into the structure of a presentation so ensure that you tell that audience why you’re showing them a clip and tell them what to look for.
  • Inform the audience how long the video will last.

Flip charts offer a low cost and low tech solution to record and convey information as you speak. They’re more beneficial for smaller audiences and they are favoured for brainstorming sessions as you can gather ideas easily. Flip charts are also widely used for summarising information and, like with a whiteboard, you can use them to show permanent background information.

  • Before your presentation, place the flip chart in a location that you can easily access.
  • Prepare any sheets you can in advance, even if you can only write down the headings.
  • Flip charts can be moved so you can avoid facing away from the audience – stand next to it and continue to face the audience.
  • Have only one main idea per sheet.
  • Write legibly, largely and in block capitals so it’s more visible.
  • Check with the audience that they can read the text – do not use a flipchart if there is a large audience.
  • Only write in black and blue ink. Red ink is good for circling or underlining.
  • Using a pencil write notes to yourself beforehand so you remember what to include – the audience will not see this writing. Also drawing lines in pencil beforehand can keep your handwriting straight.
  • Flip back through the sheets to consolidate points.
  • Practice writing on the flip chart advance as you may feel nervous at the time of presenting.

Poster boards can be created using a variety of visual devices, such as graphs and images. They’re generally quite portable and you can make them as elaborate as you want. However, they can be expensive to produce if the poster is quite complex.

  • One poster per message or theme
  • Use block capitals
  • Avoid using posters when presenting to large audiences as they will not be able to see the content

Product, objects or artefacts

Objects can be useful tools for making an impact or even for making a dull topic more interesting. Sometimes they’ll be needed for technical and practical reasons, such as, showing a model or conducting an experiment.

  • If you are presenting to a small audience consider passing the object around but provide enough time so they won’t have to divide their attention between the object and what you’re saying.
  • If the audience is large ensure that you move the object around so everyone sees it.
  • The audience will be more distracted from what you’re saying when they’re looking at the object so keep it hidden until the right time and provide the background information before revealing it.
  • Explain why you’re using the object.
  • If you are conducting an experiment or demonstration, move slowly with exaggerated movements so the audience can follow. Also explain precisely what’s going on.

Two examples of live product demos:

Key points for using visual aids

Try to find out what the presentation room is like beforehand, such as, the layout of the room, the equipment etc, so you can see if your visual aids are appropriate and whether they will work there but always have a contingency plan regardless. Also remember that the audience should be able to understand an image almost immediately.

Before your presentation, ensure that you  practice with your visual aids  so you know how to operate the equipment. If something goes wrong you’ll have a better chance of solving the problem.

Research suggests that using colour increases people’s motivation to read and their enthusiasm for a presentation. Software like PowerPoint is great for producing colour visuals.

Using the colour wheel can help when choosing your presentation’s colours:

  • Colours opposite each other in the wheel are complementary and they create contrast. Using complementary colours makes your text more readable.
  • Colours next to each other are analogous and they are harmonious. Using analogous colours makes your presentation more unified.

Adobe color wheel for your presentation

The  Adobe colour wheel , which helps you pick complementary colours for your presentation design.

Avoid using too many colours in your presentation as this can look cluttered and unprofessional and keep your colour themes continuous, for example, if you highlight all the key words on one slide in blue, continue to do this throughout the presentation. Also be careful with colour associations, for example, in many cultures red is linked to danger. Try to represent your words and topics with colours that make sense and are appropriate.

Many people are blue-green or red-green colour-blind so avoid putting these colours next to each other’s in, for example, a graph. If you cannot avoid placing these colours next to each other then use text to clearly label items.

Research suggests that information displayed visually is well remembered: “retention of information three days after a meeting or other event is six times greater when information is presented by visual and oral means than when the information is presented by the spoken word alone.” ( U.S. Department of Labor OSHA Office of Training and Education, 1996 )

There is also significant evidence suggesting that most learning occurs visually – some researchers suggest that 83% of human learning happens visually. The psychologist Bruner conducted multiple studies which suggest that people remember 80% of what they see and do, 20% of what they read and only 10% of what they hear.

Visual aids are worth including in your presentations because they can help you explain information more coherently which makes presenting easier for you and learning easier for the audience. They also help add variety to your presentation thus making it more interesting for the audience. If the audience understand what you’re saying and they are more engaged, they’re more likely to be persuaded by you.

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Chapter 8: Using Visual Aids

Benefits of Visual Aids

In addition to the three functions just described, visual aids can have some added benefits as well. First, they can help you control stage fright. If your palms get sweaty or your stomach rumbles as your turn to speak approaches, visual aids can help reduce that anxiety. Research has shown that when a speaker concentrates on the physical objects s/he will use during a speech, s/he becomes less concerned with worrying about how s/he will speak and look. Planning for and using visual aids require more practice, and this practice could also alleviate anxiety.

Next, visual aids can complement or replace speaker notes. Maybe you’re worried about forgetting what you’ll say or if you’ll be able to see your notes as you speak. If you plan a presentation that uses charts, overhead transparencies, slides, or computer graphics, such as PowerPoint, the visual component will be large and right in front of your audience’s eyes -and yours. Just remember that your job is to balance looking at notes and visuals with the need to make eye contact with your audience.

Finally, visual aids can help your audience remember your speech. Do you remember the exact details of the classic food pyramid -the precise servings of grains or fruits that all people are supposed to intake every day? Probably not, but you do remember the shape. You may even remember that whole grains and cereals are at the bottom, fruits and vegetables above that, and meats and dairy products still higher. We remember the basic details of the food pyramid because of the power of the visual. Why? Because the visual lingers on in our minds even when the details, or words, don’t initially “stick ” or fade over time.

One student who delivered a persuasive speech regarding why children should not be spanked began by holding up a switch, a large spoon, and a belt. She asked the audience if they were familiar with these items. She went on to ask if the objects reminded anyone of their childhood. Without question, students in class remembered those visual aids, even though they may not have remembered every word the speaker said. Many people remember what they see more than what they hear. When considering your speech, from topic selection to outlining and rehearsing, think about whether the use of a visual object will help your audience remember your topic or parts of your content.

Fundamentals of Public Speaking Copyright © by Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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10.6: Benefits of Visual Aids

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In addition to the three functions just described, visual aids can have some added benefits as well. First, they can help you control stage fright. If your palms get sweaty or your stomach rumbles as your turn to speak approaches, visual aids can help reduce that anxiety. Research has shown that when a speaker concentrates on the physical objects s/he will use during a speech, s/he becomes less concerned with worrying about how s/he will speak and look. Planning for and using visual aids require more practice, and this practice could also alleviate anxiety.

Next, visual aids can complement or replace speaker notes. Maybe you’re worried about forgetting what you’ll say or if you’ll be able to see your notes as you speak. If you plan a presentation that uses charts, overhead transparencies, slides, or computer graphics, such as PowerPoint, the visual component will be large and right in front of your audience’s eyes -and yours. Just remember that your job is to balance looking at notes and visuals with the need to make eye contact with your audience.

Finally, visual aids can help your audience remember your speech. Do you remember the exact details of the classic food pyramid -the precise servings of grains or fruits that all people are supposed to intake every day? Probably not, but you do remember the shape. You may even remember that whole grains and cereals are at the bottom, fruits and vegetables above that, and meats and dairy products still higher. We remember the basic details of the food pyramid because of the power of the visual. Why? Because the visual lingers on in our minds even when the details, or words, don’t initially “stick ” or fade over time.

One student who delivered a persuasive speech regarding why children should not be spanked began by holding up a switch, a large spoon, and a belt. She asked the audience if they were familiar with these items. She went on to ask if the objects reminded anyone of their childhood. Without question, students in class remembered those visual aids, even though they may not have remembered every word the speaker said. Many people remember what they see more than what they hear. When considering your speech, from topic selection to outlining and rehearsing, think about whether the use of a visual object will help your audience remember your topic or parts of your content.

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Visual aids are an important part of presentations. They can help to keep your audience engaged, make your point for you—there is a reason why people say that a picture tells a thousand words—and remind you what you want to say.

However, you can also take them too far.

If good use of visual aids can make a presentation, poor use can ruin it. Who, after all, has not be subject to ‘death by PowerPoint’, in one of its many forms? This page explains more about how to use visual aids effectively in presentations and helps you to avoid being remembered for all the wrong reasons.

What Are Visual Aids?

Visual aids are exactly what they sound like: a visual support to you standing up and speaking.

They are commonly something like slides setting out your main points, or a video. They can also take the form of a handout, either of your slides, or a summary of your presentation, the use of a flip chart, or even something interesting that you have brought along to show your audience and make a point.

If visual aids are used well they will enhance a presentation by adding impact and strengthening audience involvement. They can also be a helpful to reminder to you of what you wanted to say.

You should only use visual aids if they are necessary to maintain interest and assist comprehension in your presentation.

Do not use visual aids just because you can, or to demonstrate your technological competence. Doing so may make it harder to get your messages across clearly and concisely.

For each visual aid or slide, ask yourself why you are using it. If there is no real purpose, don’t include it.

Thinking Ahead—Planning Your Visual Aids

Most visual aids will need advance preparation. You will need to know how to operate the equipment effectively.

Check beforehand what facilities are available so that you can plan your presentation accordingly.

Also check whether you need to send your presentation in advance to be loaded up, or whether you can bring it on a memory stick or similar.

You can find more about preparing a presentation in our dedicated page on the subject.

Presentation software

It is now common to use presentation software such as PowerPoint.

Indeed, few presenters would dare to attend an event without a PowerPoint file. However, it is still possible to manage without. Some of the very best lecturers and speakers do not use PowerPoint. At most, they might draw on a flip chart or whiteboard. What they have to say, and the style in which they say it, is compelling enough to hold their audience.

For most of the rest of us, PowerPoint is likely to be the way forward, however.

Top tips for using PowerPoint

Keep it simple. Use no more than three to five bullet points per slide and keep your bullet points to a line of text, if possible. Your slides should be a guide to what you are going to say, not a verbatim account.

Don’t use visual effects unless they actually add to your presentation. PowerPoint has some very nice options for adding and subtracting text, but they can be very distracting. Stay away unless you really know what you’re doing.

Keep it short. A half-hour presentation can usually be summarised into six to ten slides at most.

Don’t use the notes function. PowerPoint has a ‘notes’ function that allows you to write notes under the slides for your benefit. Don’t. You will try to read them off the screen, and stop talking to your audience. Instead, use cue cards held in your hands and focus on your audience.

Other common visual aids include:

  • Whiteboards and interactive whiteboards
  • Flip charts

Whiteboards and Interactive Whiteboards

Whiteboards are good for developing an explanation, diagrams and simple headings.

They can also be used for recording interaction with, and comments from, the audience during brainstorming sessions .

Remember that writing on a whiteboard takes time and that you will have to turn your back to the audience to do so. If using a whiteboard, you should ensure that your handwriting is legible, aligned horizontally, and is sufficiently large to be seen by all the audience. Also ensure that you use non-permanent pens (sometimes referred to as dry-wipe pens) rather than permanent markers so that your writing can be erased later.

Bear in mind that the white background of a whiteboard can cause contrast problems for people with impaired vision.

Interactive whiteboards can be used for PowerPoint presentations, and also to show videos, as well as to write on and record interactions with the audience. They are, effectively, projector screen/whiteboard combinations, with attitude. If you plan to use an interactive whiteboard, you should make sure you know how it works, and practice using it, before your presentation. It is NOT a good idea to make first use of one in a major presentation.

Flip Charts

A flip chart is a low cost, low tech solution to recording interactive meetings and brainstorming sessions.

At many venues, however, they have been replaced by interactive whiteboards.

A flip chart can be prepared in advance and is portable, it requires no power source and no technical expertise.  Flip charts are ideal for collecting ideas and responses from the audience and are good for spontaneous summaries.  However, if the audience is large, a flip chart will be too small to be seen by everyone.

Top tips for the effective use of a flip chart:

Arrive early and position the flip chart so that you can get to it easily when you need it.

Position the flip chart so that you can stand next to it and write while still at least half-facing your audience. Do not turn your back on your audience.

Make sure you have several marker pens that work.

Only use blue or black marker pens. It will be difficult for those at the back of the room to see any other colours. You can use red pens to accentuate blue or black.

Make your letters at least 2-3 inches tall so that everybody can see what you have written.

Draw lines in pencil on blank pages before your presentation, to help you keep your writing legible and straight.

If you are using a flip chart as an alternative to PowerPoint:

  • Plan out your pages as you are writing the outline for your presentation;
  • Write notes to yourself, in pencil, on the flip chart to remind you of the points you want to make. Your audience will not see the pencil notes.

If you have something that you want to present and then accentuate during the presentation or discussion, write out the flip chart page beforehand so that you can just flip the page to it—or just use a PowerPoint slide.

If you need to refer to something that you wrote on a page at a later point in your presentation, rip off the page and fix it to the wall.

Videos are particularly good for training purposes. Short videos can also be embedded into a PowerPoint presentation to make a point, or provide an example. This is becoming increasingly popular with the advent of YouTube, because far more videos are available. Smartphones have also made recording your own videos much easier.

However, as with any visual aid, make sure that you are using video for a purpose, not just because you can.

Handouts summarising or including the main points of a presentation are an excellent addition, but must be relevant.

Presentation software packages such as PowerPoint can automatically generate handouts from your presentation slides. You can also prepare a one-page summary of your presentation, perhaps as a diagram, if that seems more appropriate. This may be particularly useful if you are asked to do a presentation as part of an interview .

If you do provide handouts, it is worth thinking carefully about when to distribute them.

Giving out handouts at the start of a talk will take time and the audience may start to read these rather than listen to what the speaker is saying. However, if your presentation contains complex graphs or charts, the audience will appreciate receiving the handout before the presentation starts since they may find it easier to view these on paper than on the projection screen. The audience may also appreciate being able to make their own notes on the printed handout during the presentation.

Consider the best time and method to distribute any handouts, including either placing them on seats prior to the start or giving them out at the end of your presentation. You may also consider emailing copies of handouts to participants after the event. If your talk includes questions or discussion this will give to time to summarise this and communicate it back to the attendees.

A final take-away

There is no question that visual aids, used well, will enhance your presentation. They add a more visual element to the auditory aspect of you speaking. They therefore help to engage your audience on more levels, and also keep them interested.

The key to avoiding ‘death by PowerPoint’ is to focus on the purpose of each slide or visual aid, and ask yourself:

How does this add to what I am saying?

‘Adding’ may of course include ‘providing a summary’, but if your slide adds nothing to your spoken words, then do not include it.

Continue to: Managing the Presentation Event Presenting Data

See also: Preparing for a Presentation Organising the Presentation Material How You Can Improve Your Video Editing Skills Typography – It’s All About the Message in Your Slides

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Infoguide on Using A Visual Aid

Using a visual aid during presentations.

“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.”  – Lee Lacocca

Lacocca’s quote holds true in every field, and does so for people presenting to either their subordinates or their superiors. Numerous employers of even the most basic entry-level retail workers agree that it often isn’t the contents of an application but rather the way that applicants present themselves that catches their eye. Many jobs and professions can benefit from the ability to present data clearly, effectively, and visually.

Most people aren’t terribly good at thinking in the abstract. A sales specialist can describe the advantages and savings of a product all day long without having the reality of the product’s benefits sink in. Adding a straightforward, understandable visual drives that reality home, and brings the detail into view in a way that can be readily understood and processed.

A CEO is a powerful individual within a company, but even the Chief needs to be able to communicate effectively. Subordinates who understand a point are more effective, shareholders who see the profits are happy, and investors who understand the big picture are freer with their money. Visual aids can drive each of these points home in a way that no amount of conversation can duplicate.

To that end, it is important to look at the power visual aids have in improving presentations. A good visual can turn a solid but unremarkable presentation into one that carries an idea forward. However, visuals can also drag a presentation down if used incorrectly. Visual aids are vital, but need to be used effectively.

Why are Visual Aids So Important?

So, just what is it that makes a visual aid such an important part of a successful presentation? Accuconference brings up the following key points:

  • Statistics show that three hours after a presentation only 70% of people can remember content presented verbally.
  • The retention of information reinforced with visual content, however, is much higher after three hours: 85 percent, according to California State University data.
  • The impact of visual aids on the retention of content in a speech is even more impressive after three days.
  • 60% of listeners can remember visually enhanced content, compared with only 10% remembering exclusively verbal presentations.

In essence, more than a quarter of all people have serious difficulty remembering content that is presented without visual illustration of the points under discussion. Let us reiterate that; more than one out of every four people cannot remember content presented without visual cues. Take a business with ten departments or teams. Three of the managers attending any briefing will not remember the salient details unless useful visual aids are presented.

The problem grows when a presentation is made to people outside of one’s own organization. The people who work with the presenter on a regular basis are more likely to remember details than those who do not. They have a familiarity, and can attach importance to a colleague’s words that comes from working toward the same goals. By comparison an external audience member may see multiple presentations from multiple groups; the odds that this external listener will remember any one of these presentations without some type of visual aid is quite low.

So, what are the best times to use visual aids?

Of course, a visual aid is most effective when used at the appropriate time. A client swamped with visual aids without any discussion of the images will likely conclude that you have nothing of substance to offer, since you relied solely on visuals. As Steve Jobs said, “people who know what they’re doing don’t need Powerpoint.” Yet he still relied on visual aids at appropriate moments. Consider the major product releases in which he would close his keynote event, then turn back and say, “Oh, and one more thing,” followed by a picture of the newly released iPhone or iPad. The applause and cheers were deafening. He didn’t say, “We have a new iPhone,” he simply said the famous line and let the image catch the audience.

The University of Leicester has a very good overview explaining potentially valuable times to use a visual aid.

Introduction

A strong introduction captures the audience’s attention and brings them into the discussion. Authors often say they have only one chapter or even one sentence to capture their audience and this is true in the presentation field as well. Consider a visual aid showcasing your presentation title. Paired with a short, memorable phrase, a visual during the introduction can be the hook that pulls the audience in.

Main Body of Content

Here you will want strong illustrations of your key points. Again, don’t substitute imagery for content, but select visuals that emphasize your spoken points. Showcase where your product is strong compared to a competitor’s. Illustrate the profits or savings of choosing your service.

The introduction draws the audience in, and the main presentation gives them the details to work with. However, it is often the last thing you say that stays with someone. If your presentation drifts off inconclusively, their opinion of your work will likely do the same.

Here is also where you can use the subtle power of a visual to good effect. Suppose you have a product that will save client money if used instead of existing products. Put together a visual showing those savings over several years; this way, you get the client thinking unconsciously about the idea of working with you for those years, something you can assume they would not have considered on their own. The presentation ends with a clearly understood visual, and you leave them with the thought that you are a provider willing to work with them for a long time.

Different Types of Visual Aids

There are multiple kinds of visual aids that can be used in presentations. Each has its own strengths and weaknesses, and each can make different kinds of presentation stronger.

Slideshow Software

This is the classic presentation format. A simple program of slides that can be advanced as the presentation goes on, keeping pace with the speaker’s words. This is most useful in educational or informative discussions. The process of setting up the projector is a bit of a time investment, so it doesn’t work as well for a shorter talk. Use it when you have the audience’s attention for a longer period, and have a number of facts that need illustration.

Video Presentation

One of the key reasons for the success of the long-running television series Mythbusters was in their unapologetically visual style. They did wonders for raising awareness of urban myths and promoting critical thinking, but what fans remember is seeing that cement truck vaporized in an explosion. In the same way, a smart video element can help carry a presentation forward. As with slideshow software, this requires some setup and equipment, so make sure to use it when you have time and attention. By the same token, they want to engage with their presenter, so don’t use the video as the entirety of the segment. The introduction phase is a good time to use a video to bring people in to your general topic and showcase your product, as is the body of the presentation.

People have a stronger memory when they have something tangible to carry with them. In the Sales arena, a good handout can be the kind of visual aid that leverages this tendency to your advantage. A well-produced 3-fold brochure is something the client can carry with them, doesn’t take up very much space, and will remind them of your organization when they return to their place of work, if they keep it.

Visual Aid Software Choices

The classic visual presentation software. Powerpoint is straightforward and robust. You can import visuals, organize slides, and even have a degree of control over animations and transitions. The main weakness is that everyone is familiar with it, so be aware that clients may be skeptical of it as a professional presentation medium.

A popular alternative to Powerpoint, Prezi moves away from the idea of sequential slideshows into a “big picture” arrangement. A single major slide is offered, and the viewer transitions between portions of the slide. By moving back and forth between the big picture and more concrete elements, the presenter helps tie the information together into a coherent whole for the audience.

Slideshare is interesting in that it is not used to create visuals in itself. Rather, it allows presenters to embed visuals, links, videos, pdfs, and other material into an easily-accessed location. Useful for sharing data in a distributed fashion when you won’t be meeting face to face, or when you wish a client to be able to access your presentation after the initial meeting.

Preseria is a useful tool to visually display the organization of a conference or meeting. It is a solid choice in educational presentations aimed at helping people understand the structure of a project or conference. It does lack somewhat in its number of options, however.

More Than Pretty Pictures

Visual aids are not only a useful tool during public speaking and presentations, but should be viewed as a necessity to create a lasting impact. People remember what they can see more than what they can hear. However, visual aids are more than a way to overcome clients’ bad memories. They can engage the audience, open up a dialog, and bring people on board in a way that mere words simply cannot do.

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Making the Most of Visual Aids

Three strategies for using visual aids to encourage students to engage more deeply with course content.

Teacher standing next to a blackboard that has a diagram drawn on it. She is pointing off-camera.

Most teachers understand the power of visual aids in helping students grasp content. Teachers value the support that visuals lend to classroom instruction because they encourage students to make associations between pieces of information, soak up chunks of course content quickly, and function as a memory aid.

But sometimes we teachers don’t approach the use of visual aids as carefully as we should. We may be too lax in monitoring how students interpret visuals (allowing the oversimplification of content) or how students create visuals (which shows whether they understand what should be included). As a result, students struggle to make the needed connection with course content.

As an educator who relies on graphic organizers and charts in the classroom, I have three strategies for using visual aids without sacrificing course content.

Sharing Intent

We often naively believe that a visual can stand on its own with minimal explanation. Instead, we should directly communicate to students what we hope for them to see (or interpret) based on the lesson at hand. For example, it’s useful to help students explore why the visual was selected and what the key characteristics of it are, and to identify the non-essential elements of it. And we should specify what we intend for the students to know after examining it. For instance, Professor Howard Cox’s purpose in integrating props like an officer’s cap and a replica revolver into his lectures on fiction set during the Civil War is to help build his students’ foundational knowledge about an author’s purpose and inspiration.

If time allows, I like to share a “runner-up” image and invite students to consider why the image didn’t make the cut. This discussion can deepen their understanding. And teachers can use prompts to help students reach that deeper understanding. Examples include “This image is a stronger representation of the concept because _____” and “This image makes me think about _____ from our lesson, which is important because _____.”

Activating Discussion

Most teachers encourage some level of class discourse when presenting a visual aid, but we need to go a step further. We can promote a conversation about how the visual helps in processing the course content. For example, ask students to share how the visual reinforces—or challenges—what they previously learned about relevant vocabulary terms. In my College Readiness class, we review a line graph that compares letter grades and attendance, discussing how the upward direction of the lines supports our expectations of a connection between consistent attendance and higher grades. We also question the story presented by the graph: Beyond lower grades, what consequences do absentee students face?

To increase students’ processing opportunities, use a think-aloud to get students talking about what makes a visual useful vs. the qualities that seem less important to understanding the theme or central message of the graphic or its connection to other content.

Push students to think deeper. For instance, in order to promote retrieval practice , put the visual away and ask students to break down the concepts represented in the visual relying solely on their memory. It’s important to discuss any discrepancies between what the students recall and what’s actually present in the image.

This is an excellent opportunity to explore misconceptions about the concept at hand. It’s also an ideal time to highlight any blind spots or typical areas of confusion related to the concept. For example, when sharing a bar graph, caution students that the measurement scale can lead them to misread it, especially if the y-axis starts with a random number instead of zero or if information is measured in the short term instead of the long term.

Creating Visual Aids as a Class

I believe involving students in the design of visual aids is essential to foster buy-in and learning ownership, but initially, students may hesitate to create their own visuals and take on the designer role.

Establishing design parameters for students should help. For example, limit their format options by specifying the type of graphic organizer or chart they can use, and provide time to discuss what kinds of visuals would potentially work best based on the content at hand. You can also assign a specified number of key concepts—based on the content reviewed—that students are required represented with their visual.

For students who continue to seem uncertain about creating a visual on their own, educator Matt Miller explains the value of maintaining a library of icons  (related to the topic, of course). Such a library allows students to focus on making meaning from the course material instead of becoming frustrated with the design work.

In addition to parameters, offer models. Make a point of asking students if it’s OK to share their visual with peers, and let them know why you wish to share their work. And teacher models are priceless. Dr. Deidra Gammill, a high school teacher in Mississippi, makes a habit of including images in her notes in order to provide concrete examples for her students to follow.

It’s not enough for a visual to capture attention—it should help students become more engaged. Over time, I’ve learned that aligning visual aids with course content is a deliberate process, one that is harder than I realized when I was starting out. With appropriate attention, we can ensure that our visual aids are windows to our lessons’ purpose and construction.

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Visual Aid Examples for Both In-Person and Virtual Presentations

A Few Unique Visual Aid Examples

Contrarily, if you are starting your presentation design here, well, you may want to organize your thoughts first. Then, come back.

In this session, I’m going to give you a few visual aid examples. The examples include those for both in-person meetings where everyone is in the same room and virtual delivery. These mediums are actually fairly different. So, if you are using the same types of visual aids for both, this session may help you connect better with your given audience.

Visual Aid Examples for In-Person Meetings and training Sessions.

Let’s start with a few visual aid examples for in-person meetings.

PowerPoint and Digital Visual Aids.

Often today, presenters think of PowerPoint as their only visual. It is still a very important part of the presentation, so I will spend more time on this medium in the next couple of weeks.

PowerPoint has been around since the 1990s. Until recently, though, the software hadn’t changed a whole lot in that 20+ years. Prior to laptop computers, presenters used to have an ancient visual medium called the “slide projector.” It was similar to an old-timey film projector. However, this version was filled with a series of tiny photographs printed on tiny clear squares called slides.

Years later, the “overhead projector” was invented. This allowed the presenter to place paper-sized transparency onto the projector to present. Now presenters could interchange photos and/or bullet-pointed text. In addition, the presenter could write on the transparency.

So when PowerPoint came around, it was a digital version of both the slide projector and overhead projector. Presenters would digitally create “slides” with bullet points and images as examples of visual aids.

All of that changed when Prezi came on the scene. For a few years, the online software Prezi began to exert itself into the visual aid market. The concept was simple. Make the visual aid… well… visual. It uses images and a Zoom function. So instead of slides and bullet points, Prezi used a canvas and images to create visuals for the presentation. Then the software Zoomed in on the image while the presenter provided the “text.”

PowerPoint finally caught on. It now has a Zoom function which is pretty cool. Below are a few examples of what this Zoom function can do.

DOWNLOAD THE EXAMPLE POWERPOINT SLIDESHOW

Boards and posters..

Examples of Posters and Boards as Visual Aids

For example, I had a client who was preparing a sales presentation. They were competing to win a contract with a school district. In the past, they had worked with hundreds of other districts. So, they decided to create hundreds of posters mounted on boards. In fact, they made one for each district that they had previously worked for. When they started the presentation, they set up all of the boards in a U-shape around the walls of the presentation area.

As each presenter spoke, he or she would pull one of the boards from the stack that corresponded to the story. Throughout the speech, they told about six success stories about these former clients. Since there were hundreds of other posters that weren’t used, the audience naturally assumed (correctly) that there were hundreds of other success stories as well. It was a fantastic way to dramatize their experience.

Samples, Models, and Demonstrations as Visual Aid Examples.

If you are presenting about a product, then a sample can be a great visual aid. Models can be a great alternative if you are explaining a concept that hasn’t yet been made. And finally, if you are explaining a service, a demonstration might be more illustrative.

  • A Sample : If you ever watch the TV show Shart Tank, you will see inventors use samples as visual aids quite often. If you are presenting something physical, then giving your audience something they can see, touch, and feel adds value.
  • A Model : Architects, marketers, and software engineers use this visual aid a lot. If you are proposing a solution and that solution is costly to produce, a model might be a good alternative. This will help the audience create a visual image of what you are suggesting without incurring a huge expense.
  • A Demonstration : As a trainer, I use this one a lot. For example, if I am teaching a class on how to design presentations, I will often demonstrate the process myself. Or, if I’m teaching how to answer hostile questions, I may have the group ask me tough questions to demonstrate.

Your Handouts Are Also a Valuable Visual Aid for Your Audience.

Sample Handout Made in Canva

Canva is one of my favorite tools for creating images and handouts. You can import your corporate colors and logos. Then, you can skim through hundreds of design templates to make your handouts look really professional. Don’t worry about finding a design that matches your colors. You can alter the colors of even a fully-completed document in seconds.

If you like PowerPoint, you can also create some pretty nice handouts there as well. The advantage is that you can more easily match the style of your slideshow if you are using one.

The point is, though, that if you have a bunch of content and a short time to present, don’t try to cram all the data into your presentation. Go through your speech strategically and determine what is most critical for the audience. Then use a handout as a mechanism to deliver the additional content to the audience members. This way, if the listener wants to know more, then he or she has access. If they don’t, then they will like the presentation better.

For additional reading on this subject, Take a look at How to Create the Perfect Presentation Handout. This post has additional ways to organize and create great handouts.

A Good Story or Example Is Often the Best Type of Visual Aid.

Sometimes, a visual aid isn’t visual at all. It can also be auditory. Just like when I mentioned that a demonstration of a service is a “visual aid,” sometimes a vivid description works better than an actual image. For example, a good story engages a different part of the brain than a photograph. Stories can also add emotion to your presentation delivery.

The truth is that stories are very powerful visual aids. The audience has to pay attention to create the vision in their own head. Watch how Will Smith captivates the audience with this simple story and creates an emotional impact at the same time.

Often, speakers will think things like, “Well my experiences just aren’t that interesting.” Will Smith just spent two minutes telling us how he built a brick wall. That is not a very interesting thing to talk about. However, he makes it interesting because he paints a picture for us about what he was feeling. We are experiencing the event as if we were there ourselves. You can do the same thing in your presentations.

For additional reading on this subject, Take a look at 5 Steps to Great Storytelling. This post has additional ways to creat and deliver great stories.

Visual Aid Examples for Virtual Meetings.

Your powerpoint slides should have more images and action than a typical slideshow..

People tend to have a shorter attention span on virtual meetings. Because of this, I tend to use more images and change them more frequently. This causes the audience to be engaged more.

For instance, when I am presenting in person, my slide might have three key bullet points and a single image. However, if I deliver a similar presentation through a Zoom meeting or webinar, I will likely use three images — one for each piece of text. In addition, I will often hide my bullets or text until the image appears.

Some of you may be wondering, “Why not use multiple images in the in-person meeting as well?” Well, you could do that. However, when you are in the same room with your audience, you can use your voice, gestures, and movement to keep the audience engaged. These tools are way more powerful than the visual aids, so if you are in the same room, use your gestures and voice.

No need to overdo it, by the way. The key is to add some movement every one or two minutes. If you watch a good YouTube video, the producer will use slight zooms in and out and change video angles. They do this to keep the viewer engaged.

If you are using a single webcam for your online meetings, though, you lose a lot of your tools. So adding additional images and visual aids can make up for some of this loss.

Videos or Animations without Sound Can Make Very Interactive Visual Aids.

PowerPoint and Prezi both have great animations that you can use as one of these “eye-catching” movements. So, instead of changing or adding images, you can make the images bigger as you reference them. Or, you can move them slightly or “shake” them up as you reference them. Prezi’s original “zoom” function is great for this.

However, recently, Prezi has created an entirely new platform called Prezi Video that is pretty cool. Basically, the slideshow or visuals are integrated into the speaker’s screen. So instead of sharing your screen and showing a slideshow, the visual aids appear to the side of the speaker.

In addition to Prezi, there are a number of video animation apps that either draw your images or animate them. The one that I use is Video Scribe . I use it because it was the first one that I found years ago. However, there are a number of these apps such as Doodley and Powtoon. There are a lot of these apps, though.

The way that you can use these is to add the image to your cartoon creator. Then, have the creator draw or animate the image. You can make the drawing process last as long as you want. However, five to 10 seconds usually works fine. So instead of adding a bunch of additional images, you can make the images more interesting using some of these apps.

Live Website Visits.

Don’t forget that since you are meeting online, you can always access additional information online as well. For example, when I’m meeting with a potential client, I will often answer questions for them by going https://www.fearlesspresentations.com . Instead of just quoting an expert who agrees with me, I might go to that expert’s website.

By the way, when I do this, I will have the websites open in my browser already. This way, I can just share my screen. A little trick for doing this is to click the browser tab and open it in a new window. That way, when you look at Share My Screen, that single webpage is available to share. (This makes the sharing a little cleaner and professional looking.)

Another tip here is to share videos with additional information or sometimes funny videos during session breaks. When I teach virtual or remote presentation classes, I will give the class a 10-minute break every hour or so. Sometimes, I will open up old Saturday Night Live clips that correspond to the previous or next lesson. For instance, if I am teaching about enthusiasm, I will show the old Chris Farley clip where he is pretending to be a motivational speaker.

Collaborative Shared Documents Such as Google Docs.

Spontaneity is a nice surprise in a virtual meeting. Sometimes, it is better to move away from the pre-created visual aids and use something more instant. For instance, when my team is meeting to assign instructors for upcoming sessions, we use Google Calendar. The corporate calendar is a combination of all of the instructors’ individual calendars. So, when I share my screen showing this collaborative calendar, it is unique every time.

It shows the whole group which of them are free during the time we are filling. If there are multiple instructors available, we can discuss the assignments to make the distribution more fair.

We also have reports that are created on multiple spreadsheets. As the team members insert their individual numbers, the data appears on the cumulative spreadsheet.

While this type of visual aid isn’t as fun and exciting as some of the others, it can add to collaboration very effectively.

Breakout Room Discussions Are Examples of Verbal Visual Aids.

Just as with stories and examples in the in-person meetings, discussions among the participants can replace the need for some visuals. Zoom has the ability to break the participants into breakout rooms. Participants are more likely to communicate in smaller groups. So, if you break your meeting into smaller teams and assign each new team to tackle a problem, you will get better results. Then, after a few minutes, close down the breakout rooms. Finally, have a spokesperson from each group give a summary.

This little technique fulfills the same need as I mentioned when I suggested you add more images. Instead of the entire group listening to one person for the entire meeting, they change their focus more quickly. Having multiple people present makes meetings more interactive.

If You Want More Visual Aid Examples, Let Us Know.

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We process information in a number of ways, most notably visually and audibly. If your visual aids do not properly match your speech of if they are used in an ineffective manner, this could be a detriment to your speech. Anything that distracts an audience from your message will result in your inability to deliver your message.

Visual aids comprise a wide variety of items, handouts, slides, moving pictures, posters, models, objects, and many others. All of these visual aids are meant to reinforce your main message. Moreover, they become vital when it is necessary to present information that can only be described in a visual format. To use an obvious example, if you are giving a speech to a company's board of directors on the plans for a new building, it would be essential to have a picture or some sort of visual aid to accompany your speech. Yes, it would be possible to give an audible only speech about the new building's plans, but it would be extremely ineffective to do so. There are occasions when a visual aid is a necessary component of your message.

When you are giving a speech, you ideally want the audience to pay complete attention to your voice and message. A visual aid is an invitation for them to pay attention to something else, if even for a moment. Therefore, this visual aid must reinforce your message. The following guidelines will help you decide when visual aids are helpful.

  • Relevancy. Ensure that the visual aids you use are relevant to your speech. This sounds obvious, but many speakers make the mistake of providing "additional information" handouts during a speech. This is one of the worst mistakes a speaker can make. Such handouts would be great to give out after a speech, but certainly not during it.
  • Appropriateness. Likewise, your visual aids should be appropriate to the occasion. You would not typically, for example, use charts and graphs to give an entertaining speech. If the aids are not appropriate, they will distract an audience.
  • Attractiveness. If you are not skilled at using the popular software products typically used to create charts and graphs, and other visual aids, it is best to hire someone who is. An unattractive visual aid will "speak" poorly of you and it will lessen the impact of your message delivery.
  • Visibility. Not everyone in the audience will have 20/20 vision, and not everyone in the back of the room will be able to see small text regardless of their visual ability. Your visual aids must be appropriately sized and legible.
  • Variation. If you are going to use a great many visual aids (and this is only recommended if you feel that it is vital to your message), you should try to incorporate different types of visual aids. Do not use graphs exclusively, for example. This will bore the audience, and it will surely distract them.

Some Rules to Follow when Using Visual Aids

The following are some practices to use and some to avoid when using visual aids.

Good Practices

  • Do use color. Black and whites slides will look boring. Use color even if it is just for a heading for the slide.
  • Make sure the visual aid you are using is visible from at least 8 feet away. If it is legible from approximately that distance, it will be legible to an entire room when it is projected using visual equipment.
  • Consider using clip art. Virtually all computers have some free clip art available. Consider using some on your visual aids, especially if you pick a theme for the art and use a different image on each presentation.
  • Do not keep an image displayed for more than 10 minutes. All visual aids distract some attention from the speaker but this is acceptable since your aids help communicate your message. However, after 10 minutes, the audience will be bored looking at a stale image.
  • Do not use cartoons or other "cute" additions to your presentation unless it is appropriate for your audience. Want to learn more? Take an online course in Motivational and Public Speaking .
  • Do not experiment with different fonts throughout your presentation. Use a single font, but you may use it in different sizes to set off information that is more important . In addition, the use of bold lettering is effective.
  • Do not overuse colors, and make sure that the color is relevant to your message. You would not use a bright blue color, for example, for a slide that is delivering bad news to a company. Similarly, you should not use a wide variety of colors, as this will be distracting to an audience.

If you are presenting a speech in a foreign city, the last thing you want to do is transport your own audiovisual equipment. You naturally want the host to provide this equipment for you, and this is considered standard practice. Do not feel it is inappropriate to ask them to do this. When you do ask them, however, the request should be in writing. You want to ensure that you have proof that you have requested this equipment, and be sure to follow up with the host after you have made the request.

Since charts are the most popular type of visual aids used in most speeches, here are some guidelines for their effective use:

  • Do not use all capital letters, ever . Even when you want to emphasize a particular statistic or fact, use color or boldness to accomplish this goal.
  • Is the chart properly labeled? Do not assume that the audience will know little details that you take for granted.
  • Avoid emphasizing certain material with anything other than text; do not use any flashing elements in your aid, boxes, arrows, or any other distracting element.

Nearly all of us have heard a recording of our own voice at some point in our lives, and we are most often discouraged by what we hear. We think we sound differently, but, in fact, we are hearing our voices as others hear it. Just as practicing the delivery of a speech repeatedly will increase your ability to deliver an excellent speech; you can also practice voice techniques that will improve the overall quality of your voice. However, you should be cautioned that practicing in the wrong way could do more harm than good.

We will discuss pitch and rate in more detail later. Both of these characteristics comprise the overall quality of your voice, and they can both be altered with the proper training and practice.

How well you articulate words will determine the clarity of your speech. During the rehearsal portion of the speech process, it is a good idea to record your speech and play it back at least once so that you can hear how it will sound to an audience. Some things to notice regarding clarity and articulation are the following:

  • Contractions. Some people tend to slur contractions. Take note whether you are clearly pronouncing each element of the contraction. If, for example, you were slurring the contraction "wouldn't," use the two words instead, would not.
  • Reversed words. Some people mispronounce common words that sound alike by reversing the order of some letters. For example, pre scription versus per scription. Only the first spelling, and thus, the first pronunciation, is correct.
  • Omitted letters. Good articulation means pronouncing all letters in a word clearly. Do not omit letters. For example, pronounce the "t" in "mists" rather than speaking a word than sounds more like "miss."

Rate of Speech

Your rate of speech is a vital component of the overall quality of your voice. People who are nervous tend to speak more quickly than they normally would, so it is especially important to monitor your rate. When you listen to your rehearsal tape, count the number of words you speak in one minute. You should be speaking at the rate of approximately 150 words per minute. This is not a universal speed. There are times when a speaker may alter this rate slightly, depending on the circumstances. However, a rate of 150 words per minute is a comfortable speed for most informational and motivational speaking.

If you were to use the same pitch and inflection throughout an entire speech, you audience would fall asleep within 10 minutes. Nothing makes a speech more boring than a speaker who uses a monotone pitch and inflection. Pitch describes the level of deepness of your voice, regardless of your gender. A person might have a very high pitch if they are speaking excitedly or a low pitch if they are reading a dramatic reading slowly. Inflection is the varying degree of emphasis that you place on words during speech. For example, if a parent is giving a firm instruction to his or her child, they might say, "You will eat your vegetables." Here, the word will (in italics) will have a different inflection than the rest of the sentence. It is imperative that your speech uses the proper inflection when you wish to emphasize your main point. Let the audience know something is important by using the proper inflection.  

Just as it is important to alter the inflection of your voice when you wish to emphasize a thought, it is also important to pause appropriately between thoughts. You should never speak two sentences together back-to-back without a pause if the two sentences each convey an important point or thought. The pace and rhythm of your speech is determined by how fast you are moving from one thought to the next. You want to maintain a comfortable pace, which means always using pauses when appropriate.

Naturally, the volume of your voice is important, and it differs from its pitch. While pitch is used to describe how deep or high your voice is, volume describes how loud your voice is. Volume can easily be controlled and it is one of the most important elements of your voice that you need to control during a speech. If you wish to emphasize something, always remember to use a higher inflection rather than a higher volume. A high volume speaker will be interpreted as screaming to an audience, and that should be avoided whenever possible.

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Home Blog Presentation Ideas Presentation Aids: A Guide for Better Slide Design

Presentation Aids: A Guide for Better Slide Design

Cover for Presentation Aids guide by SlideModel

During a speech or presentation, information is conveyed orally. When relying solely on spoken words, a speaker may confuse and make it difficult for listeners to remember key facts. Therefore, combining presentation aids with oral explanations can improve the audience’s understanding and help them retain the main points.

This article defines what presentation aids are, their uses, different types of presentation aids, and their advantages and disadvantages.

Table of Contents

What is a Presentation Aid?

Are presentation aids the same as visual aids.

  • Why Should we use Presentation Aids?

When Should Presentation Aids be Used When Delivering a Presentation?

Types of presentation aids, recommended ppt & google slides templates for presentation aids.

According to Leon, presentation aid refers to the tools and materials used by a speaker beyond spoken words to enhance the communicated message to the audience [1]. These tools comprise templates, multimedia, and visual elements to improve engagement and clarity. Presentation aids act as a bridge between the speaker and the audience, facilitating a presentation.

For instance, the strategic use of templates and multimedia elements can elevate a presentation from a mere speech to a compelling narrative. Integrating these aids is rooted in established practices, ensuring a comprehensive and impactful message delivery. The proper use of presentation aids can improve the quality of the presentation.

No, presentation aids differ from visual aids. Visual aid is also a type of presentation aid mainly used by speakers [1]. Examples of visual aids include images, tables, maps, charts, and graphs. In contrast, presentation aid is a broader category, including templates, 3D models, transitions, audio clips, and multimedia elements. The use of presentation aids goes beyond visuals, offering a diverse set of resources to enhance engagement and communication effectiveness [2].

Why Should we use Presentation Aids? 

Presentation Aids are used for specific purposes in a presentation. To enhance audience understanding and retention can be one of the primary purposes. In addition, presentation aids guide transitions so the audience may remain focused [1]. For instance, charts and maps allow speakers to communicate complex information quickly.

Weather dashboard presentation aid

Templates and multimedia elements advance the professionalism of a presentation. At the same time, using slideshows clarifies a presentation’s organization In short, a presentation aid ensures a lasting impact on the audience [3].

Presentation aids must be used when a speaker wants to emphasize critical points or evoke an emotional response from the audience. Integrate presentation aids when conveying a complex concept . The strategic use of presentation aids, in line with speech, complements spoken words without overshadowing them. Whether visualizing data or incorporating multimedia elements, presentation aids are most effective when seamlessly integrated into a presentation.

Therefore, presentation aids must be used when the speaker is presenting a specific idea relevant to an aid [4]. Consider a scenario where a speaker delivers a presentation on renewable energy sources. If one of the key points involves the efficiency of solar panels. He can use, for example, a graph or chart illustrating the comparative efficiency rates of various types of solar panels and contrast that with their average lifespan.

Comparison chart presentation aid

Some types of presentation aids can be used in various presentations to assist the speaker. Highlighted advantages and disadvantages of various presentation aids allow presenters to use these presentational aids best.

When considering visual aids for a presentation, one immediately thinks of a slideshow. Slide presentation software, such as PowerPoint, Prezi, and Google Slide, is commonly used by speakers. A slideshow consists of slides containing words, images, or a blend of both, serving as a primary presentation aid [1]. Slide and slide-show design has a greater impact on the effectiveness of conveying a message to the audience.

PowerPoint and similar slideware offer easily editable templates for a consistent slide show appearance. These PowerPoint templates provide a structured framework reorganizing the design process and ensuring a consistent visual identity. Templates are easy to use and helpful for a consistent slideshow.

Slide design presentation aid

When using slide templates, a presenter needs to place images or graphs according to the message, medium, and audience. Each slide reinforces the key message, so a conscious decision about each element and concept is essential [5].

Place one idea or concept per slide to keep it simple and understandable. Do not overcrowd it with images or text. However, slideshows limit the audience’s participation which may cause boredom or confusion among the audience. At the same time, the strict order of slides bounds the presenter. He won’t be able to explain the topic openly [6]. Therefore, a presenter should be aware of the background and needs of the audience. By blending different flexible techniques, a presenter can elaborate his slideware presentation.  

Charts and Graphs

Graphs and charts are essential for precise data visualization. They simplify complex information for clearer communication. In business presentations , where data-driven decisions are paramount, these visual aids offer advantages in conveying key insights concisely.

Graphs and charts extract complex numerical data into accessible formats and provide precision in representation. These are used to present trends, comparisons, and relationships, particularly in contexts requiring nuanced data analysis. Different charts have distinct purposes. Choosing the one that aligns with your data is essential to ensure clarity [3]. Pie charts, for instance, depict the relationship between parts and the whole. It is ideal to present up to eight visually distinct segments. A line graph effectively illustrates trends over time, while a bar chart facilitates direct comparisons between variables [3].

Donut chart presentation aid

When creating charts, use different colors and provide clear labels. Maintain consistency in both colors and data groupings. For clarity, refrain from using 3-D graphs and charts. Minimize background noise, such as lines and shading [7]. Ensure that all elements of your graph are distinguishable from the background color. Remove unnecessary clutter. Keep graphs straightforward. Prioritize clarity in conveying your message and visually emphasize the intended conclusion for the audience [7].

Using graphs and charts can be challenging regarding effectiveness and ethics. Therefore, a solid grasp of statistical concepts is essential, and the chosen graphs should clearly represent quantities [3].

Align visual presentation aids to the audience and topic for optimal impact. In business scenarios, the ability to convey data insights efficiently improves decision-making processes. Beyond representation, graphs, and charts enhance audience understanding [2]. Visual learners benefit from the graphical depiction of information. The choice of graph or chart type should align with the audience’s familiarity with the subject matter.

3D Modeling

3D modeling implies creating realistic or abstract representations of objects, fictional characters, environments, or concepts through digital tools [9]. 3D modeling enhances visualization, making complex concepts more accessible. It is mainly used in the Engineering and Architectural fields. It improves audience understanding and visual engagement. Presenters can use this technique to provide a clearer understanding of intricate details. It allows the audience to visualize the inner workings of machinery, architectural designs, or scientific processes [8]. The dynamic nature of three-dimensional visuals captures and sustains the audience’s attention. This engagement is particularly beneficial in holding the audience’s interest throughout the presentation and prevents attention fatigue. However, presenters should be cautious to avoid visual overload. Ensure that the 3D elements enhance rather than distract from the main message.

Creating a 3D model for a presentation requires basic skills and knowledge of 3D modeling techniques. It includes modeling, texturing, lighting, and rendering [9]. Modeling involves shaping and structuring 3D models. Texturing applies color, pattern, or material using images or shaders. Lighting incorporates light sources and shadows to build the desired mood or atmosphere. However, for basic 3D models, a presenter can use PowerPoint to create or access available designs from online sources.

3D model for explaining concepts as a presentation aid

Moreover, these models enhance communication by creating animations, simulations, or demonstrations for understanding a point or process. The versatility of 3D models allows for generating various views, angles, or perspectives of a subject, facilitating customization based on audience or purpose.

Maps are highly valuable to use when information is clear and concise [3]. Different types of maps include population, geographical, political, climate, and economic maps [3]. Therefore, select the one that aligns with the presentation. Choose a map that highlights the specific information the speaker intends to convey. If a speech necessitates geographic reference, a map is an effective tool [7].

Maps provide precise visual communication of geographical data and help convey spatial relationships effectively.

Perspective world map presentation aid

Maps communicate information with clarity [7]. They are used to present global market trends, regional analyses, or any scenario where location-based insights matter. For instance, a world map can highlight key regions of interest when presenting global market trends. It helps the audience grasp the distribution of market opportunities.

The visual appeal of maps enhances audience engagement, particularly when presenting data tied to specific locations [10]. For a marketing presentation , a map showcasing the distribution of target demographics can capture attention and reinforce the spatial context of the campaign.

However, overly complex maps can confuse the audience. Similarly, relying on maps for all data types can lead to oversimplification.

Dry-Erase Board

The Dry-Erase Board is useful for brainstorming and note-taking. It is one of the ideal presentation materials for spontaneous discussions and audience engagement. It allows the presenter to make live diagrams and emphasize key points. At the same time, it is cost-effective and user-friendly.

Suppose a presenter chooses a dry-erase board. He needs to ensure that the board is presentable, rehearsed, and clear [7]. There are a few rules to remember before using a Dry-Erase Board as a presentation aid [3].  First, ensure legible writing is large enough for everyone to see. Use clear printing instead of cursive script. Use short phrases rather than complete sentences. Avoid turning away from the audience while speaking. Use markers that are functional and clean the board afterward.

The drawback of the Dry-Erase Board is that it has limited visibility in large settings.  When using a Dry-Erase board, a presenter may seem less prepared.  However, many speakers effectively use these boards for interactive elements in their speeches [3]. It is great for dynamic presentations, but space and audience size should be considered.

Brochures and Handouts

Brochures and handouts are tangible takeaways for the audience. They enhance information retention and serve as lasting references [11]. These presentation materials are effective in educational presentations or seminars, offering supplementary details for in-depth understanding.

There are a few things to consider when distributing handouts to the audience [7]. Provide a handout for each audience member, avoiding the need for sharing. Never distribute a single copy to pass around, as it detracts from a professional image. Handouts should be distributed before, during, or after the presentation. If audience participation is required, distribute handouts before starting or have a volunteer distribute them. Include only essential information, organized for clarity. If the handout is meant for audience follow-along, inform them of this and mention specific references during the speech [7].

However, potential disadvantages include the timing of distribution. Handing out materials at the wrong moment can distract the audience.

Audio Clips

Using an audio clip in a presentation introduces an auditory dimension.  It evokes emotions and enhances the overall experience.

When using an audio clip, select a clip of appropriate length for your speech duration. Prior to speaking, familiarize yourself with audio or video equipment to avoid disruptions and maintain credibility. Ensure computer speakers are on and set to the right level of volume level [7].

However, potential disadvantages of audio include technical issues with sound playback. It requires presenters to ensure seamless integration. Besides, overuse of audio clips can also be overwhelming, requiring careful selection and timing.

Integrating prerecorded videos offers a dynamic means of presenting information, catering to visual learners, and capturing audience attention. Prepare short videos from platforms like YouTube or Vimeo, song segments, or podcasts before your speech [7]. Cue the clip to the right spot and ensure the browser window is open. Before playing the clip, Provide the audience with context about its relevance to the speech. Explain its connection and significance. Ensure the video enhances the message without duplicating information already conveyed [3].

A video demonstration of a complex process can significantly enhance understanding in a training session. However, presenters should be mindful of timing and integration to avoid disruptions. Technical issues during playback can also pose challenges. It requires thorough testing beforehand.

1. Price Corridor of the Target Mass Presentation Aid Template

benefits of using visual aids in presentation

For presenters looking to implement the Blue Ocean Strategy in their organization, this presentation aid material gives emphasis on the potential pricing tiers and the difficulty of adapting that solution. Ideal for sales teams looking to innovate their pricing strategy.

Use This Template

2. Innovation Strategy Diagram Presentation Aid Material Template

benefits of using visual aids in presentation

Professionals seeking to introduce new strategy models can benefit from this highly visual strategy diagram template for PowerPoint & Google Slides. By using this matrix PPT slide, we can compare approaches and leverage them regarding the effort required for their implementation.

3. AIDAL Model Funnel Sales Presentation Aid

benefits of using visual aids in presentation

Whether your project requires brand awareness analysis or the steps that lead to customer loyalty, this funnel diagram for PowerPoint & Google Slides based on the AIDAL model is the ideal resource for your presentation. We can go stage by stage on the customer buyer journey, expanding details on the horizontal timeline shown right next to it.

4. Opportunities Solution Tree Template Presentation Aid for Product Development

benefits of using visual aids in presentation

Showcase your product discovery process by using our Opportunities Solution Tree PPT template. With this tree diagram presentation aid, we can easily arrange the customer pain points and streamline ideas that offer solutions to those emerging opportunities.

5. Business Brochure Aid for Presentation Handouts

benefits of using visual aids in presentation

Say goodbye to boring presentation handouts with this business-tailored brochure template for PowerPoint and Google Slides. In a two-sided format, companies can add relevant information about their activities, value proposals, and contact data.

6. Atlanta City Map and City Skyline Illustration Aids for Presentations

benefits of using visual aids in presentation

Among the multiple product offerings we have for map templates , we would like to highlight the particular style of this slide deck of Atlanta City. By accessing this product, you can get skyline silhouettes of Atlanta City, the Georgia State Capitol Building, maps in white and dark blue tones, bar charts, etc. They can be an ideal presentation aid example for users looking to deliver talks about local politics, new business venues, and more.

7. 3D Tetris Cube Visual Aid for a Presentation

benefits of using visual aids in presentation

How many times have you looked to create a 3D model to express an idea or concept made of different components? If so, this template ranks among the best examples of a visual aid. It’s almost instant to edit, as you just need to change the content in placeholder text areas and the colors, and that’s it.

8. Sprint Retrospective Presentation Aid Template for PowerPoint & Google Slides

benefits of using visual aids in presentation

This Sprint board template is the answer to the lack of clarity during sprint retrospective meetings. Scrum Masters can discuss in detail the aspects of the project covering what was considered a good job during the sprint, what was missing, what the team learned, and which are the new goals to achieve.

Turn your Agile presentations into powerful tools for action with this visual presentation aid!

[1] Leon, M., 2023. Presentation Aids. Public Speaking as Performance . https://opentext.ku.edu/publicspeakingperformance/chapter/presentation-aids/

[2] Shier, M. 2020. 11.3 Presentation Aids. Student Success . https://opentextbc.ca/studentsuccess/chapter/presentation-aids/

[3] Mapes, M. 2019. Presentation AIDS. Speak Out Call in Public Speaking as Advocacy. https://opentext.ku.edu/speakupcallin/chapter/chapter-10-presentation-aids/

[4] Functions of Presentation Aids. 2016. Public Speaking . https://open.lib.umn.edu/publicspeaking/chapter/15-1-functions-of-presentation-aids/#:~:text=Presentation%20aids%20can%20help%20clarify,process%20is%20a%20complex%20one .

[5] Gruber, K. 2022. Chapter Fourteen – Presentation Aids, Principles of Public Speaking . https://mtsu.pressbooks.pub/principlesofpublicspeaking/chapter/chapter-fourteen-presentation-aids/  

[6] Xingeng, D. and Jianxiang , L. 2012. Advantages and Disadvantages of PowerPoint in Lectures to ScienceStudents. I.J. Education and Management Engineering. MECS press. https://www.mecs-press.org/ijeme/ijeme-v2-n9/IJEME-V2-N9-10.pdf

[7] Goodman, Dr.L. and Amber Green, M.A. Presentation AIDS, Public Speaking . https://open.maricopa.edu/com225/chapter/need-presentation-aids/

[8] Vincenti, G. and Braman, J. 2011. Teaching through multi-user virtual environments: Applying dynamic elements to the modern classroom , Google Books. Available at: https://www.google.com.pk/books/edition/Teaching_through_Multi_User_Virtual_Envi/sekY2Iy5LdcC?hl=en&gbpv=1&dq=3d%2Bmodelling%2Bas%2Ba%2Bpresentation%2Baid&pg=PA389&printsec=frontcover (Accessed: 27 November 2023).

[9] Mamgain, P., 2020. Autodesk 3ds Max 2020: A Detailed Guide to Modeling, Texturing, Lighting, and Rendering . Padexi Academy.

[10] 15.1 Functions of Presentation Aids. 2016.  Public Speaking. Available at: https://open.lib.umn.edu/publicspeaking/chapter/15-1-functions-of-presentation-aids/#:~:text=Presentation%20aids%20can%20help%20clarify,process%20is%20a%20complex%20one . 

[11] Chapter 15 Presentation AIDS: Design and Usage . ( https://saylordotorg.github.io/text_stand-up-speak-out-the-practice-and-ethics-of-public-speaking/s18-presentation-aids-design-and-u.html ). 

benefits of using visual aids in presentation

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15.1 Functions of Presentation Aids

Learning objectives.

  • List four reasons why presentation aids are important in public speaking.
  • Explain two ways in which presentation aids can increase audience understanding of a message.

Why should you use presentation aids? If you have prepared and rehearsed your speech adequately, shouldn’t a good speech with a good delivery be enough to stand on its own? While it is true that impressive presentation aids will not rescue a poor speech, it is also important to recognize that a good speech can often be made even better by the strategic use of presentation aids.

Presentation aids can fulfill several functions: they can serve to improve your audience’s understanding of the information you are conveying, enhance audience memory and retention of the message, add variety and interest to your speech, and enhance your credibility as a speaker. Let’s examine each of these functions.

Improving Audience Understanding

Human communication is a complex process that often leads to misunderstandings. If you are like most people, you can easily remember incidents when you misunderstood a message or when someone else misunderstood what you said to them. Misunderstandings happen in public speaking just as they do in everyday conversations.

One reason for misunderstandings is the fact that perception and interpretation are highly complex individual processes. Most of us have seen the image in which, depending on your perception, you see either the outline of a vase or the facial profiles of two people facing each other. This shows how interpretations can differ, and it means that your presentations must be based on careful thought and preparation to maximize the likelihood that your listeners will understand your presentations as you intend them to.

As a speaker, one of your basic goals is to help your audience understand your message. To reduce misunderstanding, presentation aids can be used to clarify or to emphasize.

Clarification is important in a speech because if some of the information you convey is unclear, your listeners will come away puzzled or possibly even misled. Presentation aids can help clarify a message if the information is complex or if the point being made is a visual one.

If your speech is about the impact of the Coriolis effect on tropical storms, for instance, you will have great difficulty clarifying it without a diagram because the process is a complex one. The diagram in Figure 15.1 “Coriolis Effect” would be effective because it shows the audience the interaction between equatorial wind patterns and wind patterns moving in other directions. The diagram allows the audience to process the information in two ways: through your verbal explanation and through the visual elements of the diagram.

Figure 15.2 “Model of Communication” is another example of a diagram that maps out the process of human communication. In this image you clearly have a speaker and an audience (albeit slightly abstract), with the labels of source, channel, message, receivers, and feedback to illustrate the basic linear model of human communication.

Figure 15.1 Coriolis Effect

Coriolis Effect

Figure 15.2 Model of Communication

Model of Communication

Figure 15.3 Petroglyph

Petroglyph

Another aspect of clarifying occurs when a speaker wants to visually help audience members understand a visual concept. For example, if a speaker is talking about the importance of petroglyphs in Native American culture, just describing the petroglyphs won’t completely help your audience to visualize what they look like. Instead, showing an example of a petroglyph, as in Figure 15.3 “Petroglyph” , can more easily help your audience form a clear mental image of your intended meaning.

Emphasizing

When you use a presentational aid for emphasis , you impress your listeners with the importance of an idea. In a speech on water conservation, you might try to show the environmental proportions of the resource. When you use a conceptual drawing like the one in Figure 15.4 “Planetary Water Supply” , you show that if the world water supply were equal to ten gallons, only ten drops would be available and potable for human or household consumption. This drawing is effective because it emphasizes the scarcity of useful water and thus draws attention to this important information in your speech.

Figure 15.4 Planetary Water Supply

Planetary Water Supply. For every one cup of polluted water, there are ten drops of usable water.

Figure 15.5 Chinese Lettering Amplified

Chinese Lettering Amplified

Wikimedia Commons – public domain.

Another way of emphasizing that can be done visually is to zoom in on a specific aspect of interest within your speech. In Figure 15.5 “Chinese Lettering Amplified” , we see a visual aid used in a speech on the importance of various parts of Chinese characters. On the left side of the visual aid, we see how the characters all fit together, with an emphasized version of a single character on the right.

Aiding Retention and Recall

The second function that presentation aids can serve is to increase the audience’s chances of remembering your speech. A 1996 article by the US Department of Labor summarized research on how people learn and remember. The authors found that “83% of human learning occurs visually, and the remaining 17% through the other senses—11% through hearing, 3.5% through smell, 1% through taste, and 1.5% through touch” (United States Department of Labor, 1996). Most of how people learn is through seeing things, so the visual component of learning is very important. The article goes on to note that information stored in long-term memory is also affected by how we originally learn the material. In a study of memory, learners were asked to recall information after a three day period. The researchers found that they retained 10 percent of what they heard from an oral presentation, 35 percent from a visual presentation, and 65 percent from a visual and oral presentation (Lockard & Sidowski, 1961). It’s amazing to see how the combined effect of both the visual and oral components can contribute to long-term memory.

For this reason, exposure to a visual image can serve as a memory aid to your listeners. When your graphic images deliver information effectively and when your listeners understand them clearly, audience members are likely to remember your message long after your speech is over.

Moreover, people often are able to remember information that is presented in sequential steps more easily than if that information is presented in an unorganized pattern. When you use a presentation aid to display the organization of your speech, you will help your listeners to observe, follow, and remember the sequence of information you conveyed to them. This is why some instructors display a lecture outline for their students to follow during class.

An added plus of using presentation aids is that they can boost your memory while you are speaking. Using your presentation aids while you rehearse your speech will familiarize you with the association between a given place in your speech and the presentation aid that accompanies that material. For example, if you are giving an informative speech about diamonds, you might plan to display a sequence of slides illustrating the most popular diamond shapes: brilliant, marquise, emerald, and so on. As you finish describing one shape and advance to the next slide, seeing the next diamond shape will help you remember the information about it that you are going to deliver.

Adding Variety and Interest

A third function of presentation aids is simply to make your speech more interesting. While it is true that a good speech and a well-rehearsed delivery will already include variety in several aspects of the presentation, in many cases, a speech can be made even more interesting by the use of well-chosen presentation aids.

For example, you may have prepared a very good speech to inform a group of gardeners about several new varieties of roses suitable for growing in your local area. Although your listeners will undoubtedly understand and remember your message very well without any presentation aids, wouldn’t your speech have greater impact if you accompanied your remarks with a picture of each rose? You can imagine that your audience would be even more enthralled if you had the ability to display an actual flower of each variety in a bud vase.

Similarly, if you were speaking to a group of gourmet cooks about Indian spices, you might want to provide tiny samples of spices that they could smell and taste during your speech. Taste researcher Linda Bartoshuk has given presentations in which audience members receive small pieces of fruit and are asked to taste them at certain points during the speech (Association for Psychological Science, 2011).

Enhancing a Speaker’s Credibility

Presentation aids alone will not be enough to create a professional image. As we mentioned earlier, impressive presentation aids will not rescue a poor speech. However, even if you give a good speech, you run the risk of appearing unprofessional if your presentation aids are poorly executed. This means that in addition to containing important information, your presentation aids must be clear, clean, uncluttered, organized, and large enough for the audience to see and interpret correctly. Misspellings and poorly designed presentation aids can damage your credibility as a speaker. Conversely, a high quality presentation will contribute to your professional image. In addition, make sure that you give proper credit to the source of any presentation aids that you take from other sources. Using a statistical chart or a map without proper credit will detract from your credibility, just as using a quotation in your speech without credit would.

If you focus your efforts on producing presentation aids that contribute effectively to your meaning, that look professional, and that are handled well, your audience will most likely appreciate your efforts and pay close attention to your message. That attention will help them learn or understand your topic in a new way and will thus help the audience see you as a knowledgeable, competent, credible speaker.

Key Takeaways

  • Presentation aids should help audiences more thoroughly understand a speaker’s basic message.
  • There are four basic reasons to use presentation aids. First, they increase audience understanding of a speaker’s message. Second, they help audiences retain and recall a speaker’s message after the fact. Third, they make a speech more interesting by adding variety. Lastly, by making a speaker’s overall speech more polished, presentation aids can increase an audience’s perception of the speaker’s credibility.
  • Presentation aids help an audience more clearly understand a speaker’s message in two ways: they help clarify and they help emphasize. Presentation aids can help the audience to understand complex ideas or processes and can also show which ideas are most important in the speech.
  • Look at the outline you have prepared for a classroom speech. Where in the speech would it be appropriate to use presentation aids? Why would presentation aids help at the points you identify?
  • Presentational slides from speeches are sometimes available online. Search for and evaluate three sets of presentation slides you find online. Identify three ways that the slides could be improved to be more effective presentation aids.

Association for Psychological Science. (2011, May 28). Miracle fruit and flavor: An experiment performed at APS 2010 [Video file]. Retrieved from http://www.psychologicalscience.org/index.php/publications/observer/obsonline/miracle-fruit-and-flavor-an-experiment-performed-at-aps-2010.html

Lockard, J., & Sidowski, J. R. (1961). Learning in fourth and sixth graders as a function of sensory mode of stimulus presentation and overt or covert practice. Journal of Educational Psychology, 52 (5), 262–265. doi: 10.1037/h0043483

United States Department of Labor. (1996). Presenting effective presentations with visual aids . Retrieved from http://www.osha.gov

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Visual aids in ambulatory clinical practice: Experiences, perceptions and needs of patients and healthcare professionals

Catherine hafner.

1 Department of Endocrinology, Diabetology, Nutrition and Therapeutic Education, Geneva University Hospitals, Geneva, Switzerland

Julie Schneider

2 Altitude 436 –Atelier graphique, Geneva, Switzerland

Mélinée Schindler

3 Department of Community Medicine, Primary and Emergency Care, Geneva University Hospitals, Geneva, Switzerland

Olivia Braillard

Associated data.

Data are available: http://doi.org/10.5255/UKDA-SN-855201 .

This study aims to explore how visual aids (VA) are used in ambulatory medical practice. Our research group (two doctors, one graphic designer and one sociologist) have led a qualitative study based on Focus Groups. A semi-structured guide and examples of VA were used to stimulate discussions. Participants were healthcare professionals (HP) working in ambulatory practice in Geneva and French-speaking outpatients. After inductive thematic analysis, the coding process was analyzed and modified to eventually reach consensus. Six focus groups gathered twenty-one HP and fifteen patients. Our study underlines the variety of purposes of use of VA and the different contexts of use allowing the distinction between “stand-alone” VA used out of consultation by patients alone and “interactive” VA used during a consultation enriched by the interaction between HP and patients. HP described that VA can take the form of useful tools for education and communication during consultation. They have questioned the quality of available VA and complained about restricted access to them. Patients expressed concern about the impact of VA on the interaction with HP. Participants agreed on the beneficial role of VA to supplement verbal explanation and text. Our study emphasizes the need to classify available VA, guarantee their quality, facilitate their access and deliver pertinent instructions for use.

Introduction

Images are used to communicate and teach in a multitude of areas. In the medical field, the recall of information transmitted orally during consultation is unsatisfactory and written documents are often not adapted to patients [ 1 ]. The use of images seems to improve understanding, attention and recall of information [ 2 ]. A lot of interest has been devoted to the development and use of pictograms to improve medication adherence [ 3 – 5 ].

For the purpose of this article we have defined “visual aids” as all media or formats that are used to give information with the aid of non-moving images (aid to verbal or written information). Images comprise photographs, illustrations, drawings, infographics (method to visually communicate information) or pictograms ( Fig 1 ) [ 6 ].

An external file that holds a picture, illustration, etc.
Object name is pone.0263041.g001.jpg

“How to Handwash?” under a CC BY 4.0 license, with permission from Altitude436, original copyright © Altitude436, 2021. Pictogram reprinted from “Vigigerme® Hygiène des mains” under a CC BY license, with permission from HUG, original copyright, © HUG 2017.

Other types of VA than pictograms (illustrations, infographics, photo stories and cartoons) have also been studied for patient education and risk communication among other fields [ 7 – 14 ]. Studies focus on a single type VA, a single purpose and take place in precise research context [ 15 , 16 ]. It is therefore complicated to understand how visual materials can take place into real daily practice with the currently available data.

While many studies focus on the process of creation and validation of visuals, this study aims to examine the way users can profit from visuals already available. We want to identify the different types of VA that are used in clinical practice without focusing on a particular visual element or a specific purpose. Our aim is to understand how they are used by HP and patients and to identify benefits and constraints in real practice. The ultimate goal is to facilitate the use of VA in clinical practice in a safe and relevant manner.

Our study took place at the at the Geneva University Hospitals (HUG) which dispenses ambulatory care of general internal medicine to a population of different socio-educational backgrounds and diverse nationalities and cultures. Geneva is undeniably a cosmopolitan canton whose proportion of foreign nationals in the population is the highest in Switzerland [ 17 ]. This illustrates the variety of nationalities, cultures, spoken languages, socio-educational and economic levels in our canton and the potential communication hurdles that can ensue.

Methodological approach

We conducted a qualitative study based on focus groups. Following a review of the literature, a guide to a semi-structured focus group (FG) was established in order to stimulate discussion. The interview guide (see Table 1 ) was validated in a pilot FG. Given the absence of modification to the guide, the pilot FG was included in the analysis.

Research team

The research team included two general practitioners, a sociology researcher and a graphic designer. One of the doctors and the sociology researcher are experienced in qualitative research and in patient education.

The research protocol was sent to the Research Ethics Council, which confirmed that in light of our methodology there was no need for a full submission. The inclusion criterion for all participants consisted of oral proficiency in French. For HP, the criterion of inclusion was healthcare practice in Geneva with ambulatory patients without focusing on a specific profession. Regarding patients, inclusion criteria consisted of having an experience of ambulatory medical follow-up in Geneva and not being hospitalized.

We carried out a purposive sampling in order to have the widest range of HP and patients. Criteria used for purposive sampling of patients were age (> 2 patients over 70 years old), native language (> 35% of non-french native language) and number of past ambulatory consultations. We aimed to have different types of ambulatory experiences (chronic disease follow up, emergency consultation, preventive care e.g.). Due to the impossibility to include non-french speaking patients in the FG, we chose the native language criteria to ensure a diversity of cultural backgrounds. The recruitment of HP was done via e-mail and posters. The pharmacists were recruited by e-mail and visits to dispensaries closest to the hospital in order to avoid too large recruitment.

The patients were recruited in waiting rooms or through posters in the hospital and in city pharmacies as well as directly by doctors working in the HUG. All participants received a gift voucher of CHF 20.—for a department store. Lunch was offered during focus groups and each participant signed informed consent.

Focus groups were moderated by the sociology researcher and took place between 24.05.2017 and 26.07.2017. One to two other members of the research group took handwritten notes of the sessions in addition to the audio recording. We have separated patients and HP for the focus groups in order to facilitate discussion within the group. The recorded interviews were transcribed ad verbatim by a remunerated external person. A proofreading was performed in order to verify the accuracy of the transcript.

Data analysis

All the members of the research group read the transcripts and established by consensus a first code list in an inductive manner with a precise definition of each code, so that the coders could refer to it during the analysis. There was no disagreement requiring an intervention of a third party.

Two members of the group have encoded the full content of the discussions using an analysis program ( Dedoose , Version 8.1.21). The totality of the content was double-coded. The list of codes was refined as coding continued, always with the consensus of the entire research team.

Three “healthcare professionals’ focus groups ” (including the pilot FG) and three “patients focus groups ” achieved data saturation. Fifteen patients and twenty-one HP participated. Patients groups lasted an hour and a half, HP sessions one hour. Table 2 enumerates specific occupations of HP and Table 3 patients’ characteristics. The 3 focus groups with HP included minimum 4 different professions.

The inductive thematic analysis resulted in bringing out five main themes: 1) identification and definition of VA 2) context of use, purpose and role of VA, 3) co-construction and reference systems, 4) accessibility and quality of VA and 5) patient-healthcare professional relationship.

Identification and definition of visual aids

When asked about examples of VA, the HP listed a multitude of visuals. Complete elaborate VA (infographics, posters, illustrated sets of cards) were cited as well as individual images such as pictograms or illustrations. Drawings, photographs and videos have also been mentioned as examples. The paper format is often used but its source is frequently digital. Original variations were also cited by patients when asked about VA such as the use of stones.

Patient: “I have a dermatologist who has stones at his medical office that are laid one on top of the other and he told me that’s the skin. So that’s the dermis, the epidermis, he showed me all the layers, but with a name.” (FG6)

While patients mostly described positive experiences with VA, a few expressed that a good explanation was enough.

Patient: “I think, a good doctor, or a good female doctor, explains it to you and for me it is enough. I don’t need images.” (FG6)

In the end, examples of VA listed by participants include a great variety of types and formats. The users do not seem to identify different categories of visual elements (pictograms versus illustration for example) but they focus rather on the roles and purposes of VA.

Contexts of use, purposes and roles of visual aids

We have identified two main contexts of use of VA. On the one hand, some VA were mainly created for use outside consultation, either by patients or HP on their own (posters, brochure, medical file etc.). We propose to call this type of VA: “stand-alone VA”. On the other hand, the majority of examples given by participants concerned the usage during consultation where a visual aid is presented/created by the healthcare professional to interact with the patient. We propose to name those VA: “interactive VA”.

Participants cited a few examples where VA were used out of consultation, e.g. posters in waiting rooms or hospital orientation signs. Their primary purpose was unilateral transmission of information or spatial orientation. These “stand-alone VA” as opposed to “interactive VA”, are used without healthcare professional’s guidance. Participants underlined that in order to transmit information, they rely considerably on the text, given the absence of verbal explanation. However, if the stand-alone visual aid is a reminder of a known information, the image alone can be very helpful.

Healthcare professional: “Afterwards, I think, these are things that are clear to us because we see them every day. But afterward, if you are a patient, it will probably, be the first time that you will be confronted with this image. There we will have to explain to him at one time or another otherwise we risk not being on the same wavelength… precisely that risks causing problems later…we start on a bad note.” (FG1)

For the majority of patients, the primary role of images in the context of stand-alone VA is to attract attention.

Patient 1: “There is too much text in relation to the image. And what must strike is the image and not the text, that’s what strikes people.” Patient 2: “Yes sometimes it’s a strong and simple image” (FG5)

This role seems important given that compared to text alone, participants were clearly more attracted to infographics combining both images and text.

Moderator: “And if there had been the text alone, you would have read it too or not?” Patient: “If there is too much reading, no. Because, finally, there are sometimes terms in the things you are given, therapeutic names, you really have to go back and ask again later to find out what it means (….).” (FG4)

However, participants underlined the risk of overloading stand-alone VA with details or a multitude of information because essential meaning could be missed.

Moderator: “Yes but why more speaking?” Patient: “Because there are less images, one can more easily catch the…. because the others, it is a bit, messy, one can’t….one doesn’t know where to look.” (FG 4)

Participants also emphasized the importance of the "tone" given to the message. Indeed, an image can also discourage the patient as exemplified by participants’ reactions (1 patient and 2 HP) to an infographic about diabetes with a seemingly frightening pictogram showing an amputated person.

Healthcare professional 1: “Well, it needs to catch attention, but I mean… Aggressive at this point…” Healthcare professional 2: “Yeah… not that it’s too aggressive either but…all the same you understand right away, it has to be understood right away.” Healthcare professional 3: “I think it’s hard to do both… that there is at the same time a reaction from the general public but also that it doesn’t scare too much, in order to de-stigmatize the disease a little, finally. As we do for AIDS-HIV.” (FG1)

Another cited type of stand-alone visual aid consists of pictograms for Hospital Hygiene Signage (Vigigerme ® ) [ 18 ]. Those pictograms were listed as examples of efficient stand-alone VA which render the transmission of information easy and became so common that patients and HP often do not need additional verbal or written information.

Regarding the use of VA during medical consultation as “interactive VA”, different purposes were identified: explanation, overcoming communication barrier, recall and situation setting. Table 4 allows to list some examples of “interactive VA”, as opposed to “stand-alone VA”, also with mention of roles, purposes, advantages and constraints.

In the context of a medical consultation, VA are often used as tools to improve communication when the circumstances are challenging (linguistic barrier, aphasia, illiteracy, hypoacusis). Some HP underlined the lack of interactive VA for translation purposes when oral communication is impossible and requested tools designed for translation. Others, on the contrary, underlined their determination to avoid substitution of oral communication with interactive VA because of the risk of misinterpretation.

Healthcare professional: “I find that […] finally, the visual tools are more… finally, useful for the patient, after, finally I find it really necessary to have, finally either to construct them with the patient, or that there is an explanation provided at the same time as the presentation of these tools.” (FG2)

Even when communication is not an issue, interactive VA are used to help with explanation of visual information, especially related to anatomy, or complex concepts (statistical risk e.g.) by representing them in an illustrated way.

Patient: “I also have a small ear problem, and then… often you can’t actually picture the problems one has, and then by drawing, sometimes it can be of help. I think it’s simpler, it’s more understandable.” (FG 4) HP can also benefit from the use of a visual as pointed out by this patient: Patient: “I think you put this in front of the doctor, who will explain this in front of the patient; well yes, it is much easier, for the doctor, for the explanation and at the same time for the patient to understand.” (FG 5)

Indeed, HP report that using an interactive visual aid is an opportunity to simplify information and therefore to select the main message to be transmitted.

Healthcare professional: “there is […] so much info now, between the Internet, applications, in any case regarding food, and I tell myself that going back to things a little bit essential, it can also help to sort info, even for professionals, for us, and then for the patients.” (FG 1)

Another purpose of use is to help with the recall of information. The interactive visual aid used during consultation can become a reminder. Indeed, participants (patients and HP) particularly cited interactive VA using a format which can be consulted at home.

Patient: “we can take it with us, it’s clear. And it was very useful to me precisely because she [his wife] was not there and when she arrived, I explained to her, I had to pull out the graph. Yes, I pulled out the graph, and voilà, really, I understand even more.” (FG 4)

Situation setting is also a purpose for the use of interactive VA when images represent situations of daily life or a future intervention. Their role is to help the patient to project himself into a different context in order to anticipate potential difficulties and answer questions.

The main common characteristic of interactive VA is how they are integrated during consultation by the healthcare professional allowing the patient to react, facilitating discussion and interaction. It can help patients to express their choices and the healthcare professional can verify the patient’s understanding.

Healthcare professional: “but even just having a little visual to have the patient confirm, whether he understood or not, is good. Whether by explanation or a drawing, he should say yes I have really understood, or not I have not understood, so that we can change the technique, in case he did not understand.” (FG 3)

The patients agreed that they also wanted to take an active role, to guide the healthcare practitioner and to create a dialogue while using interactive VA.

Patient 1: “Yes absolutely, yes, we share it at the same time.”

Moderator: “If you, you understand, he goes further, or he goes back to…” Patient 1: “See, the intestine, it’s that and that, and then etc. and then you show it all together, if you want.” (FG4) Healthcare professional: “If I can add something, a good tool is necessarily interactive, so a ready-made thing is not very effective, so the patient must have something to do, whatever the activity, but that he have something to do.” (FG 2)

The active role of the patient while using interactive VA is essential but it should also be the case in the process of creation of VA.

Co-construction and reference systems

HP identify the risk of using overelaborate symbols, not adapted to the health literacy level-education level or symbols based on an occidental cultural reference not shared by patients.

Healthcare professional: “we tend to put our images, our perceptions, or those which would correspond to our culture, and often they can be misinterpreted. I always have in mind one case in South America where in fact an alcoholic beverage was marketed with the pictogram of a pregnant woman, who should not drink, but then the population understood that if you are not pregnant, you cannot drink this beverage.” (FG 2)

A telling example is that of the medication schedule card.

Healthcare professional: “one quickly realizes that even a simple double entry table with the name of the drug on the left and schedules on top, most people don’t understand, because it’s a concept, it’s a thing we learned in school, which to us seems to be absolutely obvious, but which is not at all obvious to some people, it still remains something not simple and finally what they understand best, that’s right.” (FG 3)

Indeed, during focus groups we have not been able to identify a systematic pattern of how VA are read by patients. Some patients focused on the text, others on details of the images or the atmosphere of the VA. We also found that a too literal interpretation of images can be confusing, for example on dietary sheets representing meals where patients literally focus on the illustrated food instead of the concept of a meal: breakfast, lunch, dinner, etc.

Patient: “for me, compared to that one, it took me a little time to understand, because I know what it is about, […] because I am dieting, I know what it is about. But for someone who has normal habits […], he may think that it is an advertisement for oil.” (FG 5)

Two solutions were suggested in order to prevent the risk of confusion related to a discrepancy in reference systems of the healthcare professional and the patient: the co-construction of VA with patients was proposed by HP, and the acquisition of a common reference system by both HP and patients. The medication schedule card for example can be co-constructed with the patient. The often cited example of traffic signs supports our ability to develop and learn a common language thanks to their high visibility in our daily lives.

Healthcare professional: “I think that before SMS existed we all had the reference of the Highway Code. Since then, emoticons have become widely spread. So now do we have to create new ones or should we be inspired by them?” (FG 1)

Accessibility and quality of visual aids

Given the notion that patients and HP could learn a common reference system, participants emphasize the importance of sharing VA, enabling the construction of a common visual language. Some HP are also interested in sharing access to VA with patients.

Healthcare professional: “[…] I also think what is interesting is that the documents could be shared, […] visible both from the outside by the patients and also by us, […] it can already nourish […] consultations and also that they can already have access to the documents, perhaps before coming to consultation so they have time to read a little…” (FG 1)

HP complain that the difficulty of accessing VA restricts their use. Therefore, participants suggest the creation of a digital database.

Nevertheless, HP mention that the quality of VA should be guaranteed and the source identifiable. Some HP qualify as "Do It Yourself" the creation of VA by themselves or doing a Google search in front of the patient. HP are concerned about an inappropriate message or a misunderstanding if VA are not validated.

Patient-healthcare professional relationship

Patients seem to appreciate any effort aimed at conveying clear information to them. They appreciate being adequately informed and often report situations where medical jargon or the complexity of the information limits their understanding. The fact that an image is drawn or explained by the healthcare professional seems to add value to the tool.

Patient: “I think a drawing by a doctor, I don’t ask that he is fully professional or a graphic designer, but that he explains to you with a drawing and that he explains it to you at the same time that he does it, then it’s meaningful […]. Yes, precisely very meaningful because my doctor did this for me.” (FG 4)

Thus, any effort to convey clear information, whether it takes the form of a visual aid or not, is appreciated and probably strengthens the relationship.

We have observed that patients are concerned about the time of interaction with the healthcare professional.

Patient: “Because it takes work on the part of the doctors. And when I see that they barely look at the person…they’re stressed out there because there’s the other one waiting (…). At the start, well he gives an explanation (verbal) (…) but then I don’t know if we can still look at the drawing, there indeed… the time…” (FG 5)

Any tool which may end up as a substitute for this exchange with a healthcare professional would constitute a threat to the patient-healthcare professional relationship. However, VA which synthesize information or focus on key points are cited as beneficial for recall because HP sometimes do not have time to summarize or repeat the main points at the end of an interview.

Discussion and conclusion

Summary of results.

HP described a variety of contexts for the use of VA with different roles, formats and sources. They question the quality of certain VA and seem restricted by the lack of easy access to referenced tools. Co-construction of VA is a significant asset to them.

Patients experienced difficulty identifying what VA are and how they are useful. Concern was expressed that they will replace the interaction with HP.

We have found that VA are highly appreciated when they replace or supplement written information without being a substitute for oral explanation. Patients appreciate that HP transmit quality information to them but the challenge is the synthesis and simplification of explanations.

Strengths and limitations

The purposive sampling may have selected participants interested in VA and patient education. The broad scope of the VA and the single site methodology might limit the exhaustiveness of the results. As in any qualitative study, data collection and analysis may be subject to bias. However, our research team of various professions and career paths has brought wealth and weight to the qualitative analysis. This study is innovative by its transversal approach to various areas of care and the active participation of both patients and HP.

Our transversal approach revealed that participants are exposed to a wide diversity of VA (pictograms, illustrations, infographics, etc.). Both HP and patients do not distinguish VA by their visual type (pictograms vs illustration, e.g.), but rather by their purpose (information vs situation setting e.g.). Participants emphasize the importance of general aesthetics and the need to catch the patient’s attention. This fact validates the importance of collaboration between patients, HP and graphic designers to take into account purposes as well as visual needs [ 2 , 19 , 20 ].

Our study underlines the difference between a stand-alone visual aid given out of consultation and an interactive visual aid used with a patient by a healthcare professional during consultation. Only the latter provides an opportunity to initiate dialogue and make the patient active. This finding is paramount to this study as most of the benefits and constraints of VA identified in this study are related on how the VA is used as an interactive visual aid (vs a stand-alone visual aid) rather than which VA or graphic type should be used.

The main risk of using VA described by both HP and patients is misinterpretation, especially when VA are used as a support out of consultation and without explanation or when the patient has a different cultural background. Without distinction of context, recommendations on the use of VA agree on the importance of verbal and/or written explanation to accompany graphic elements in order to reduce the likelihood of misinterpretation [ 2 , 21 ].

The literature has demonstrated the risks of communicating exclusively with the use of graphical symbols because they are not inherently universal [ 22 – 24 ]. A study proposes the creation of pictogram "sets" when translation is not possible but they must be adapted and validated for the target population [ 25 ]. Cultural background is essential to validate VA for a specific population. However, we were not able to define any specific pattern of reading patterns or preferences of patients of similar characteristics in our study, underlying the complexity of this topic and the need of further individualization of a VA.

Many participants (patients and HP) express the importance of being able to personalize VA and even co-construct them during consultation. The benefit of integrating the patient in the creation of visual media is mainly developed in the literature for the creation of visual databases for a specific population [ 20 , 26 ]. In patient education, the co-construction of a pedagogical aid, whether in the process of creation or during consultation, is considered necessary to encourage patient engagement [ 21 , 27 ]. Co-construction of an interactive visual aid is then not only a creation process with the possibility of individualization but it can also become a pedagogical process [ 20 ]. HP should however be trained for such an approach.

Although our findings emphasize benefits of VA when they are used as interactive VA rather than stand-alone VA, verbal communication around VA is not frequently assessed in research studies. The recommendations focus rather on the necessity of pointing to images while talking or explain the benefits of an image for a specific purpose as compared to another [ 2 , 6 , 28 ]. We think that the addition of instructions for use is thus necessary. This would ensure pertinent and safe usage and guide HP to promote dialogue and partnership with the use of interactive VA.

The HP state many constraints to the use of VA in their practice: complicated access and lack of guarantee of quality. These elements are consistent with the literature which underlines the importance of following through the processes of creation and validation of VA [ 2 , 3 ]. The authors note the significant cost of this type of development and the lack of an accessible free database [ 16 ].

The concept of learning a visual language is addressed by HP. The creation of universal pictograms or pictograms personalized for each individual is unrealistic [ 16 ]. Research avenues are proposed in this direction to determine whether exposure to a repeatedly occurring visual language associated with a verbal explanation could make acquisition possible [ 22 ]. Given the limitations cited above, an interesting prospect would be the coordination of all efforts to create a common visual language and teach patients and HP to understand and use it, similarly to traffic signs.

Current research highlights the strengths of integrating VA into medicine as well as the constraints. VA integrated in consultation can become valuable tools for explanation, fostering dialogue with the patient, supporting learning and cultivating the therapeutic relationship. The main constraints don’t question the VA usefulness or efficacy but rather the processes that might endanger their use: lack of access, quality assessment or individualization to the patient need or preferences. Future research should shift from “which” standardized visual aid should be used to “how” to integrate them into daily practice.

Practice implications

VA are useful in clinical practice for different purposes as information, overcoming communication barrier, recall or situation setting, but should not replace oral communication. VA should be co-developed with patients, knowing that a unique VA can’t be adequate for all patients. HP and patients should be able to personalize them in the way that VA supports patients to express their needs and preferences. The development of a common reference system might also be an alternative to ensure VA’s adequacy with different profiles of patients. VA should also be easily accessible and their quality guaranteed to enable their use in daily practice.

Funding Statement

The funders (Edmond J. Safra Foundation) had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript. Funds were used to pay for salary for one person to transcribe verbatims and fees for one author (JS), as well as for various costs related to the organization of the study. Three of the authors are employed by HUG, while one author: Julie Schneider is an independent graphic designer (at Altitude 436), her time producing materials for the study was financially compensated, without any conflict of interest. The funder provided support in the form of salaries for authors JULIE SCHNEIDER, but did not have any additional role in the study design, data collection and analysis, decision to publish, or preparation of the manuscript. The specific roles of these authors are articulated in the ‘author contributions’ section.

Data Availability

  • PLoS One. 2022; 17(2): e0263041.

Decision Letter 0

Transfer alert.

This paper was transferred from another journal. As a result, its full editorial history (including decision letters, peer reviews and author responses) may not be present.

PONE-D-20-29419

Visual aids in clinical practice: experiences, perceptions and needs of patients and healthcare professionals

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Reviewers' comments:

Reviewer's Responses to Questions

Comments to the Author

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Reviewer #1: Yes

Reviewer #2: No

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Reviewer #1: N/A

Reviewer #2: N/A

3. Have the authors made all data underlying the findings in their manuscript fully available?

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Reviewer #1: No

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5. Review Comments to the Author

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Reviewer #1: Many papers have been published about visual aids. This manuscript adds relevant additional knowledge to current insights based on qualitative interviews. The research question is well embedded in literature, the methodology fits, the results are described clearly. My main issue is that I would expect some more citations to illustrate the findings, as some paragraphs don’t use any citation at all. I have the following minor issues as suggestions for further improvement.

• When was the study performed?

• Focusgroup: what number of participants was your aim? What were criteria for purposive selection (e.g. gender, age, health literacy, experience)?

• With respect to the criteria for purposive selection: did you find any indication how the results were influenced by these criteria? Did you look for conflicting evidence?

• The definition of VAs is somehow problematic, as you did leave this to the focus group (and later you give direction to the discussion by giving examples). Hence it is not clear what kind of VAs this research addresses.

o In general, I believe this is not problematic in the context of this paper. As the results show, different types of VA were named during the FGs.

o Please discuss this (also with respect to more modern/complex interventions that include visual material, such as instruction video’s, animations, instruction games).

o Did you notice any differences in benefits and limitations with respect to the type of VAs?

• Please include the interview guide in the manuscript (not as supplement).

• The use of citation seems unbalances (no citation in the first paragraphs, appropriate citations in the second part)

• I believe line ‘117 Professions of healthcare participants’ can be skipped.

• Paragraph Identification.

o Please support your findings in this paragraph with appropriate citations.

• Paragraph context

o I believe Table 2 might be skipped as the information is well covered within the text.

o Illustrate the first part ‘context’ with citations

o Should the text below the Table be part of the Title of Table 3 ‘Purposes and roles of visual tools with cited examples (not exhaustive) and their advantages and constraints of use.’?

o Line 214, page 12. What is the active rol (as this is not clear)? Please give an example: The active role of the patient while using “visual tools” is essential but it should also be the case in the process of creation of VA.

• I believe the paragraphs Summary of results and Strengths and limitation should be part of the discussion

Discussion:

• Some more limitations might be discussed, such as the interview guide, the very broad scope of the topic (ranging from pictograms to games).

• Discusion please include the following aspects in your discusion

o How do the cultural background and patient characteristics such as age, gender and disease characteristics influence the need for VA, and what cultural aspects are most relevant in this context?

o Co creation: very interesting topic. Is this meant in the context of development of VA, or might this also apply to the use of VA during every single consultation?

o How should be accounted for diversity in health literacy in the use and development of VAs?

• Statement concerning data availability: it seems that the underlying data (complete transcriptions, analysis and audio-taped focusgroup interviews) are not available. I do not believe this is needed for this paper. However I believe the statement that “all data underlying the findings described fully available, without restriction, and from the time of publication” is not true.

Reviewer #2: Overall impression

The authors describe a study consisting of focus groups with patients and healthcare professionals on the use of visual aids in ambulatory medical practice. Their aim is to understand how visual aids are used and to identify benefits and practical constraints. The authors conclude that there is a need for visual aids in medical practice, that patients are concerned about replacing the conversation with visual aids and that practitioners are looking for support with access to high quality materials. It is a topic worth exploring, with a commonly-used methodology and great to see a multidisciplinary researcher team. However, there are major weaknesses in the paper with regards to presenting the data (i.e., only for some part of the Results are data presented in a way that shows they follow from the interview; other sections read more like the authors' interpretations) and logic (i.e., conclusions are drawn that do not seem to follow from the presented data and that are not in line with the presented research questions). In addition, the practice implications to create a database with visual elements does not seem to follow from the study findings.

1. The introduction should ideally begin with an explanation of the problem that will be addressed in the study, along the lines of “In the medical (…) adapted to patients”, lines 47-49

2. 41-42: The definition of visual aids appears to be incomplete. The description seems to cover ‘visual’ without focussing on the role of ‘aid’

3. The examples in lines 42-43 are incomplete and not very informative. There are several mentions of ‘.etc’ in the first few pages (lines 38, 42, 52) where it would be more appropriate to present a fuller context.

4. 52: the ‘therefore’ does not follow logically from the sentence before. The authors may want to consider adding something like “It is therefore difficult to draw evidence-based conclusions on what can be considered good practice…”

5. The described methods generally sound appropriate, but are not tailored to the question on insight into current use of visual aids, for which you would preferably have a wider cross-section. The described method would be better suited to address the question on stakeholders’ perceptions on helpful ways(/barriers) to use visual aids instead.

6. In addition to this, the focus group guide (supplementary file) does not appear to address practical constraints, which is one of the indicated research questions.

7. Line 99-100: Please expand on why the separation of patients and HCPs seemed important or how it helped facilitate discussion, e.g. did they feel more comfortable to share their stories?

8. Line 109: Please provide the intercoder reliability for the double-coded section.

9. Major issue - This section does not meet standards for qualitative reporting. It is generally unclear what was discussed in the interviews and what is interpretation by the authors (e.g. line 214-215: “The active role … creation of VA”). It is also unclear whether findings were mentioned once by a single stakeholder or whether there was group consensus – it would be helpful to add numbers or general indicators (“the group agreed that..”). Quotes should be added, like in section 178-202. The summary of results (283-291) indicates the potential of interesting findings from the interview data, but this is not adequately presented in the results section.

10. It is great to see the diversity of healthcare professionals included. I am missing the characteristics/demographics of the patient participants. Characteristics such as being a chronic vs new patient, age, literacy levels and cultural background can have great impact on preferences for the use and look of visual aids.

11. 125: what do the authors mean with “complete elaborate VA”?

12. 129-135: this is more a methodological consideration re the researchers’ use of language in the interviews than a result to report.

13. 142+145: the authors make a distinction between ‘visual support’ and ‘visual tool’. However, the language used for this distinction is not very intuitive. If I understand the difference right, I would suggest using ‘stand-alone visual aids’ vs ‘interactive visual aids’. This is in line with what the authors state in line 206 that ‘the main common characteristic of visual tool is their context of use’.

14. 164: The authors list ‘some examples of visual support’ in table 2. This list needs to be extensive, as the aim of the work is to understand how visual aids are being used.

15. 166, Table 2 – also, 174, Table 3: Were the roles of the visuals and advantages and constraints of use discussed in the interviews, or are these the authors’ interpretations?

16. 166, Table 2: The body of the text talks about the importance of ‘tone’ and ‘frightening pictogram’. The table does not mention emotional effects as a consideration for use.

17. 174, Table 3: The authors may want to think about a more specific term for ‘Communication’ as a purpose, as explanation and situation setting are also forms of communication.

18. 185: Could the authors clarify what they mean with ‘typically visual information’?

19. 230: Could the authors clarify what they mean with “we have not been able to identify a system of how VA are read by patients”

20. 238: Who offered this solution of co-construction?

21. 248: Did the patients and healthcare professionals mention it was a good idea to learn a common reference system or do the authors make this claim based on literature?

22. 258: Who suggested to create a digital database? Seems like a pretty big leap from a conversation about the use of visual aids, and most patients not having much experience with it as the authors describe, to them suggesting the development of a digital database.

23. 265-266: “We have senses… been explicitly stated”. This is not data but the authors’ interpretation.

24. 295-296: Could the authors please elaborate on how their experience has helped to mitigate bias in the research

25. 298: If the authors were interested to explore stakeholders’ perceptions on potential uses of visual aids, the statement regarding generalisation might be true to some extent. But findings on how visual aids are being used in a single location are not necessarily generalisable to different healthcare context. The authors should be more realistic and specific about the extent to which their findings are generalisable.

26. Although there appear to be some interesting findings, this section is confused as well. It presents some data that is not apparent in the results section, e.g. lines 332-33: “several healthcare professionals… for translation purposes” and lines 343-345: “the healthcare professionals… context of the patient.”

27. 307: While I see how the classification of visual aids in practice can be helpful for the research team, I am not convinced that this is a priority finding in the context of use of visual aids and barriers and facilitators in practice. Perhaps the authors can restructure the discussion to place more emphasis on discussing the research questions.

28. 302-303: These sentences seem to contradict each other: “they do not… by their graphic characteristics” vs “…emphasize the importance of aesthetics”, which is shaped by the graphic characteristics.

29. 356: The conclusion does not answer the research question of how visual aids are used in ambulatory practice and identifying practical constraints. Instead, the conclusions mainly focus on integrating visual aids in clinical practice, although it does seem to address the question on benefits of visual aids in practice.

30. 363-364: I am unsure what this conclusion is based on.

Practice implication

31. 366-368: This might be a helpful project, but does not follow from the described work and could have been proposed regardless of the specific study findings.

32. Spelling/grammar could be improved in places, e.g. leave out ‘have’ in several instances (lines 34, 104, 113…)

33. I would suggest to make the title a more specific: single-site and ambulatory care

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Reviewer #1:  Yes:  Sander D. Borgsteede

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Author response to Decision Letter 0

11 May 2021

Thank you for your detailed reading and your helpful comments. We have given all attention to all the comments and answered all of them in the Revision letter.

Submitted filename: Revision letter final 10.04.docx

Decision Letter 1

15 Jun 2021

PONE-D-20-29419R1

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Reviewer #1: Partly

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6. Review Comments to the Author

Reviewer #1: Some minor remarks (line numbers from version with track changes):

Definition of VA (introduction): you seem to focus on non-moving images, also illustrated by your examples. Please add this to your definition.

Methods: include in the manuscript when the interviews were performed.

Approach: purposive selection: please include your criteria for selection of HP as well (including motivation). You should mention some key characteristics of these professionals (experience, gender) as well, and mention if the were distributed well over the focus groups

Ethics (p6, line 102-103): it is not clear if the proposal was submitted to the Research Ethics Council or not. The authors state: 'full submission was not required'. Does this mean that there was a procedure that the Counsil approved a brief version of the protocol? Or was the protocol not submitted nor judged in any respect at all?

Minor detail (p7, line 123) authors state that seperation of patients SEEMED important. It looks like this WAS CONSIDERED by the authors, and not based on a result of this study.

Results (p 17, line 287, semantic point): main characteristic of interactive VA was their context of use. I doubt if you can call this a characteristic, if this is part of your definition. It is valuable to read how HP and professionals interact with VA, but this is not be both an essential element of the definition and a characteristic.

P20, line 370: please include a citation for 'pateints fear time of interaction with HP may be suppressed' as this seems an important point that comes back in the summary of results.

In my opinion, the abstract does not cover your main findings. You might consider to include the concepts of stand alone and interactive VA, and the purpose of VAs in the abstract.

7. PLOS authors have the option to publish the peer review history of their article ( what does this mean? ). If published, this will include your full peer review and any attached files.

Author response to Decision Letter 1

Thank you again for the helpful comments. We have answered all of the comments/questions in the attached rebutal letter (revision letter).

We thank you for the delay that allowed us to work on the changes.

Submitted filename: Revision letter.docx

Decision Letter 2

12 Jan 2022

PONE-D-20-29419R2

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Acceptance letter

24 Jan 2022

Visual aids in ambulatory clinical practice: experiences, perceptions and needs of patients and healthcare professionals

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IMAGES

  1. Unit 35: Visual Aids

    benefits of using visual aids in presentation

  2. PPT

    benefits of using visual aids in presentation

  3. 5 Types Of Visual Aids

    benefits of using visual aids in presentation

  4. Advantages of using visual aids in your presentation by alejandra medina

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  1. 5 reasons to use visual aids for speeches and presentations

    2. Presentation visuals make complex ideas easier to understand Not everyone computes information at the same speed. Infographics make data-heavy presentations more digestible—breaking statistics and other figures or timelines into bite-sized chunks. They're also more persuasive.

  2. Visual Aids In Presentations: The Complete Guide

    Published Date : August 21, 2020 Reading Time : Contents hide 1Visual Aid Definition 2 2.1They help you structure your work 2.2 2.3You save time on your presentation. 3What are visual aids? 4Different Types Of Creative Visual Aid Ideas To Awe Your Audience 4.11. Videos 4.22. Demonstrations 4.33. Roleplays 4.45. Props 4.54. Slides 4.66.

  3. How Visual Aids Can Improve Your Presentations

    What are the benefits of using visual aids in your presentations? Powered by AI and the LinkedIn community 1 Capture attention 2 Clarify and simplify 3 Reinforce and emphasize 4...

  4. What is the Importance of Using Visuals When Giving a Presentation?

    When used properly, visual aids can help your audience connect to the topic and understand it's message. There are many types of visual aids including slideshows, videos, handouts, and props, all of which can help reinforce your main message. Here are a few reasons why visuals play such a significant role in presentations. Enhance Your Presentation

  5. Visual Aids Presentations: How to Make a Powerful Impact

    Visual aids offer numerous benefits for improving communication, engagement, engagement and memorability when used correctly within presentations, which will be discussed further in the next section on "Improved Communication and Engagement. Improved Communication and Engagement

  6. Visual Aids in Speeches: When to use them and when to not

    Other helpful tips for visual aids: Using a visual aid comes with quite a lot of advantages. However, it can be easy to miss little things that might end up ruining your presentation. Here are some additional tips to help guide you: Try to avoid flashy colors or switch between too many colors as it might be distracting for the listeners.

  7. Visual Aids

    Facilitates more eye contact and motion by the speaker Contributes to speaker credibility Types of Visual Aids Tips for Using Visual Aids Stand to the side of the visual aid. Do not obscure the visual aid if at all possible. Traditionally, speakers have the visual aid on their left. Maintain eye contact.

  8. Using visual aids during a presentation or training session

    Visual aids can enhance your presentations - they can increase the audience's understanding of your topic, explain points, make an impact and create enthusiasm. It has become more important to make information visual: "Something is happening. We are becoming a visually mediated society.

  9. Benefits of Visual Aids

    Learn more Chapter 8: Using Visual Aids Benefits of Visual Aids In addition to the three functions just described, visual aids can have some added benefits as well. First, they can help you control stage fright. If your palms get sweaty or your stomach rumbles as your turn to speak approaches, visual aids can help reduce that anxiety.

  10. 10.6: Benefits of Visual Aids

    10.6: Benefits of Visual Aids. Page ID. Table of contents. No headers. In addition to the three functions just described, visual aids can have some added benefits as well. First, they can help you control stage fright. If your palms get sweaty or your stomach rumbles as your turn to speak approaches, visual aids can help reduce that anxiety.

  11. How to Use Visual Aids for Better Presentations

    They can help you communicate your message more effectively, engage your audience, and enhance your credibility. In this article, you will learn why you should use visual aids in your...

  12. Visual Aids

    Visual aids can help an audience understand and recall information from a presentation. Why Do Presenters Use Presentation Aids? There are several reasons why presenters use...

  13. Working with Visual Aids

    Visual aids are an important part of presentations. They can help to keep your audience engaged, make your point for you—there is a reason why people say that a picture tells a thousand words—and remind you what you want to say. However, you can also take them too far. If good use of visual aids can make a presentation, poor use can ruin it.

  14. Using A Visual Aid During Presentations

    Call us at 1-800-501-1245 to learn more about all our presentation training courses and executive presentation coaching today. Using A Visual Aid During Presentations "You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere." - Lee Lacocca.

  15. Making the Most of Visual Aids

    Making the Most of Visual Aids Three strategies for using visual aids to encourage students to engage more deeply with course content. By Jennifer Davis Bowman June 20, 2018 ©iStock/Sidekick Most teachers understand the power of visual aids in helping students grasp content.

  16. Visual Aids That Can Be Used In-Person or in Virtual Presentations

    A Model: Architects, marketers, and software engineers use this visual aid a lot. If you are proposing a solution and that solution is costly to produce, a model might be a good alternative. This will help the audience create a visual image of what you are suggesting without incurring a huge expense.

  17. How and When to Use Visual Aids to Make an Effective Presentation

    Black and whites slides will look boring. Use color even if it is just for a heading for the slide. Make sure the visual aid you are using is visible from at least 8 feet away. If it is legible from approximately that distance, it will be legible to an entire room when it is projected using visual equipment.

  18. Impact of Visual Aids in Presentations

    1. They serve as notes and improve the retention of your audience. Many people get easily bored during presentations, because they lose focus. This happens not because they aren't in the mood, but because the person who is delivering the speech is doing something wrong. By using clear statements in your slides, the audience will certainly ...

  19. 9 Presentation Aids to Use to Make Your Presentation Stand Out

    Visual aids help clarify and contextualize your points for your audience. Whether you deliver your presentation in person or over the web, the goal is to clearly communicate with your audience. Presentation aids help achieve this goal. Visual aids also help a presenter stay on a predefined train of thought while presenting.

  20. Presentation Aids: A Guide for Better Slide Design

    Slide presentation software, such as PowerPoint, Prezi, and Google Slide, is commonly used by speakers. A slideshow consists of slides containing words, images, or a blend of both, serving as a primary presentation aid [1]. Slide and slide-show design has a greater impact on the effectiveness of conveying a message to the audience.

  21. 15.1 Functions of Presentation Aids

    Presentation aids can fulfill several functions: they can serve to improve your audience's understanding of the information you are conveying, enhance audience memory and retention of the message, add variety and interest to your speech, and enhance your credibility as a speaker. Let's examine each of these functions.

  22. 7 Different Types of Visual Aids You Can Use In Your Presentation

    by Anso. Communication If you're going to be giving a presentation to a group of people, you should be aware of the different types of visual aids to use. There are different types of visual aids you can use in your presentation be more successful.

  23. Visual aids in ambulatory clinical practice: Experiences, perceptions

    5. The described methods generally sound appropriate, but are not tailored to the question on insight into current use of visual aids, for which you would preferably have a wider cross-section. The described method would be better suited to address the question on stakeholders' perceptions on helpful ways(/barriers) to use visual aids instead. 6.

  24. COMM 110 Week 3 Discussion.docx

    The class did more listening than looking while the presentation was going on. This week I have learned that visual aids must be clear, concise, and of high quality to be effective. The visual aid helps the audience understand your message and understand a difficult concept or theory. The visual aid should be large enough to be clearly visible ...