game station business plan

10 Steps to Launching a Profitable Game Center Business: A Beginners Guide

Related blogs.

The Profitability of Game Center: A Comprehensive Analysis
Unlocking the Power of Gaming: Is Opening a Game Center the Next Big Thing?
Maximizing Gaming Success: Top 7 KPI Metrics You Need to Track

Are you tired of your mundane 9 to 5 job and want to become your own boss?

Do you have a passion for gaming and want to turn it into a profitable business?

Starting your own game center may seem like a daunting task, but with the right guidance and preparation, it can be a lucrative investment that provides endless entertainment and fun for gamers.

The gaming industry has witnessed tremendous growth over the years, with a global market value of $152 billion in 2019. This is projected to increase to $196 billion by 2022, making it one of the fastest-growing industries in the world. With the rise of technology and the increasing demand for online and mobile gaming, there has never been a better time to invest in a game center.

In this article, we have put together a comprehensive checklist on how to open/start/launch a game center business in 10 steps.

Whether you are new to the industry or a seasoned gamer looking to start your own business, this guide will provide you with the necessary steps you need to take to get your game center up and running.

So, grab a cup of coffee, sit back, and let’s dive into the world of game center business!

Step 1: Conduct industry research
Step 2: Draft a business plan
Step 3: Identify customer base and potential market
Step 4: Develop financial model and budget
Step 5: Secure necessary permits and licensing
Step 6: Establish business structure and system
Step 7: Secure proper funding
Step 8: Select prime location and space for the business
Step 9: Purchase or secure equipment and supplies
Step 10: Market your business

These steps may seem overwhelming, but it is important to note that starting a game center business requires patience, dedication, and careful planning. With a solid business plan and the right strategy, you can turn your passion for gaming into a successful and rewarding venture.

1. Conduct Industry Research

Before opening a game center business, it's vital to conduct thorough research of the industry. Knowing the current market trends, competitors and customer preferences is key to creating a business that is financially stable and satisfies the target customer base.

Research the market: Analyze the local market to determine if there's a demand and what type of games are popular in the area
Identify current and future competitors: Look for other game centers and assess their strengths and weaknesses. Determine if there's potential to offer something unique and different
Analyze target audience: Research the demographics of the area and determine what type of games would interest the target audience

Tips & Tricks:

Consider conducting surveys or focus groups to better understand the target audience
Don't forget to research online gaming trends, as they can provide insight into what games could do well in a physical game center
Check local zoning laws to see if there are any restrictions on opening a game center, such as being too close to schools or residential areas

After completing industry research, the accumulated data should be utilized to develop a comprehensive business plan. This plan will serve as a roadmap for launching and operating the game center.

2. Draft A Business Plan

Before opening a game center business, it is crucial to have a solid business plan in place. This will serve as a roadmap for your business and help you to stay on track towards achieving your goals.

Chapter 1: Executive Summary

The first chapter of your business plan should be an executive summary. This should give an overview of your game center business, including its mission statement, target market, unique selling proposition, and financial goals.

Chapter 2: Market Analysis

In this chapter, you should conduct a thorough analysis of the market in which your game center business will operate. This should include researching your target audience, analyzing your competition, and identifying any potential opportunities or threats to your business.

Chapter 3: Marketing and Sales Strategy

In this chapter, you should outline your marketing and sales strategy for your game center business. This should include your promotional tactics, pricing strategy, and sales projections.

Chapter 4: Financial Plan

The financial plan chapter of your business plan should include your start-up costs, projected revenue, and profit and loss statements. It is important to have a realistic financial plan in place to ensure the long-term success of your game center business.

Chapter 5: Management Structure

Outline the management structure of your game center business in this chapter, including the responsibilities of each team member and their qualifications. It is important to have a strong management structure in place to ensure the smooth running of your business.

Chapter 6: Operations Plan

The operations plan should detail how your game center business will operate and include any operational strategies or systems you plan to implement, such as software for managing bookings or inventory.

Chapter 7: Legal Requirements

Ensure you are legally compliant by researching the legal requirements for starting a game center business in your area. This chapter should include information about licenses and permits you may need, as well as any regulations or laws you need to follow.

Tips & Tricks

Remember to keep your business plan concise and focused on your goals.
Include financial forecasting tools, such as break-even analysis and return on investment projections.
Refer back to your business plan regularly to track your progress and ensure you are staying on target.

Chapter 8: Conclusion

In conclusion, a well-developed business plan is essential to the success of your game center business. By following these steps and creating a thorough plan, you can help ensure the long-term success of your venture.

3. Identify Customer Base & Potential Market

Before launching any business, it is essential to identify the customer base and potential market to make sure that the product or service meets the demand of the market. A game center business is no exception.

3.1 Conduct Market Research

Conducting market research is crucial in identifying the customer base and potential market. This includes analyzing the demographics, psychographics, and behavior of the target market. It will also help identify the popular games, preferences, and interests of the potential customers. This information is valuable in deciding what games to offer and how they can be marketed.

3.2 Define Target Market

After analyzing the market research, define the target market . It could be families, teenagers, college students, or gamers. Defining the target market helps to tailor the gaming experience and outputs to the interests and preferences of the customers.

3.3 Determine Competition

Determining the competition is essential in identifying the potential market. Look for other game centers located within the same area and evaluate their marketing strategies, game variety, and customer service. This will help to identify any gaps or opportunities in the market.

Offer a unique gaming experience to stand out from competitors and attract potential customers.
Pay attention to customer feedback and tailor the gaming experience accordingly to retain customers.
Offer promotions, loyalty programs, and referral bonuses to attract and retain customers.

3.4 Create Marketing Strategy

Based on the customer base and potential market analysis, create a marketing strategy to promote the game center. It could include leveraging social media, targeting specific events, offering promotions or discounts, and creating targeted advertisements. Promote the gaming experience, the game variety, the game quality, and the customer service to attract more potential customers. Additionally, offer loyalty programs or referral bonuses to retain customers.

3.5 Monitor and Update

Finally, monitor the changes in the market and analyze the customer feedback regularly. Use this information to update the gaming experience, promotional offers, and marketing strategies accordingly. The ongoing process of analyzing and updating will help the game center stay relevant and attractive to the target market.

4. Develop Financial Model & Budget

Developing a financial model and budget is a crucial step in the process of starting a game center business. It will help you understand the potential costs and revenue streams involved in running your business.

Identify your revenue streams: Before you start developing your financial model, you need to identify the different revenue streams for your business. This could include entry fees, game rentals, food and beverage sales, and more.
Research your competition: Research other game center businesses in your area to get an idea of their pricing and revenue streams. This will help you determine how much you can realistically charge for your services.
Estimate your costs: Determine the costs involved in running your business, including rent, utilities, employee wages, equipment, and more.
Calculate your break-even point: Once you have estimated your costs and revenue streams, calculate the point at which your business will break even. This will help you understand how much revenue you need to generate to make a profit.
Develop a budget: Use your financial model to create a detailed budget for your business. This will help you track your expenses and ensure that you are staying on track.
Consider hiring a professional accountant to help you with your financial model and budget.
Be conservative in your revenue projections to avoid disappointment later on.
Regularly review and update your financial model and budget to ensure that your business is on track.

Developing a financial model and budget can be time-consuming, but it will help you make informed decisions about your business and increase your chances of success. Take the time to research and create a thorough financial plan before launching your game center business.

5. Secure Necessary Permits & Licensing

Opening a game center business requires different licenses and permits, depending on your location and the type of games you will offer. These regulations are in place to ensure that you meet various safety, zoning, and health requirements. Thus, it is crucial to research the permits and licenses required by your city, county, and state before starting your business. Here are the necessary steps to securing permits and licenses.

Step 1: Research the permits and licenses required for opening a game center business in your location. Contact the local government agency responsible for business licensing and zoning to obtain information about the specific permits and licenses you will need.
Step 2: Obtain a business license. Most states require that all businesses have a license to operate, which involves submitting an application along with a fee to the state government agency or your local city hall.
Step 3: Apply for a zoning permit. This permit is important because it confirms that your business location is zoned for commercial use. Check the zoning laws and regulations in your location before selecting your business location.
Step 4: Obtain a building permit. If you plan to remodel or repair your business location, you may need to obtain a building permit. Depending on your location, you may need to submit an application with the state, county, or city.
Step 5: Get an occupancy permit. This permit ensures that your business location meets safety and health standards. You may need to pass an inspection before the government issues an occupancy permit.
Step 6: Secure additional permits and licenses; these may include a sales tax permit, amusement and gaming license, and fire safety inspection certificate.
Research the permits and licenses required for opening a game center business in your location before starting your business to avoid delays.
Local authorities can assist with clarifying the licensing and permit requirements for your type of game center business. Take advantage of your local economic development office - they usually offer free assistance to help you with licensing and permit requirements.
Some states may require that your business has workers' compensation and general liability insurance. Check with the business licensing and zoning agency in your area to learn more.

After securing the necessary permits and licenses, you can legally operate your game center business in your location. Make sure that you meet all the safety and health standards required by the authorities. Maintaining regulatory compliance can help you avoid noncompliance penalties and fines.

6. Establish Business Structure & System

Now that you have a solid plan in place for your game center business, it's time to establish the structure and system for your venture. This step involves deciding the legal structure of your business, determining the financial requirements, and setting up the operational framework. Here are the essential chapters you need to focus on:

6.1 Legal structure

One of the first things you need to decide when starting a game center business is the legal structure of your company. This decision affects the way you file taxes, the amount of paperwork you need to maintain, and the potential liability you face. The most common options include:

Sole proprietorship
Partnership
Corporation

6.2 Financial requirements

Starting a game center business involves some upfront costs, such as renting or buying a space, investing in equipment and technology, and setting up the infrastructure. Along with that, you'll need to create a budget and financial plan that covers expenses, income, and cash flow projections for at least the first year of operation. Some of the essential financial requirements include:

Cash reserves for emergencies
Equipment and furniture costs
Marketing and advertising expenses
Insurance and legal fees
Possible loans or financing options

6.3 Operational framework

A successful game center business depends on a well-structured operational framework that covers everything from game selection to customer service. It would help if you designed a system that allows smooth business operations, staff management, and inventory control to ensure customer satisfaction and profitability. Here are some essential aspects to consider:

Game selection and variety
Staff hiring and training
Opening hours and scheduling
Cash handling and payment methods
Point-of-sale system and inventory management

Top Tips & Tricks for Business Structure & System:

Tip #1: Choose the legal structure that suits your needs and protects your assets.
Tip #2: Keep a close eye on your financials and adjust your budget as needed. Keep the records organized and up-to-date.
Tip #3: Create a standard operating manual that outlines your business procedures, staff workflows, and customer satisfaction guidelines.

Establishing a robust business structure and system can seem overwhelming, but as a pro business consultant who has helped countless entrepreneurs, I can assure you that it is a crucial step in launching a successful game center business. By following the guidelines and staying organized, you can create a solid foundation that sets you up for long-term growth and profitability.

7. Secure Proper Funding

Starting a game center can be lucrative, but it also requires a significant amount of funds . You will need startup money to acquire the necessary equipment, rent a commercial space, purchase insurance, hire employees, and invest in advertising. Without proper funding, your game center business may fail even before it starts.

Ways to Secure Proper Funding

1. Personal Savings

One way to fund your game center is by using your personal savings to get started.
You can also tap into your retirement accounts if you have a 401(k) or IRA plan.
However, this should only be done as a last resort because there are penalties for withdrawing early.

2. Small Business Loans

If you're unable to fund your game center through personal savings, you can apply for a small business loan .
There are various types of small business loans, including traditional bank loans, SBA loans, and online loans.
Be prepared to complete a thorough application process, including providing financial statements and demonstrating how you plan to repay the loan.

3. Grants and Crowdfunding

There are various grants available to entrepreneurs in certain industries, including gaming.
You may also consider utilizing crowdfunding platforms such as Kickstarter or GoFundMe to raise money for your game center.
Note that you will need to provide an enticing plan to potential funders, and there are fees associated with using these platforms.
Research and compare different funding options before committing to one. Choose the funding option that works best for your business and financial situation.
Keep your personal finances separate from your business finances to maintain accurate records and avoid potential legal issues.
You can also consider seeking out investors, but be prepared to give up some control over your business in exchange for their financial support.

8. Select Prime Location & Space For The Business

When starting a game center business, the first step towards success is selecting a prime location for the business. This involves scouting for locations that are easily accessible and have high traffic. The following chapters provide a comprehensive look at how to select a prime location and space for your gaming center.

Chapter 1: Research on Potential Locations

Researching on potential locations for your gaming center is an essential step towards finding the best one. Start by checking the local newspapers, internet, and advertisements to identify available spaces for rent or lease. You can also ask local realtors for a list of available spaces in the area. Once you have a few potential locations, visit them and evaluate the feasibility of each site. Look out for aspects such as the flow of traffic, accessibility, visibility, and zoning laws, among others.

Chapter 2: Consider Your Target Market

Your target market should always be in your mind as you consider potential locations for your gaming center. Be sure to select a location that is easily accessible to your target market. For instance, if your target market comprises young people, a mall or shopping center within a busy urban area would make an excellent location.

Chapter 3: Choose the Right Space Size

Choosing the right size for your gaming center depends on your business needs and budget. Consider how many game machines you would like to have and how many customers are expected to visit your center. Approximately, games centers require at least between 50 and 150 square feet per gaming machine, and 1,000 to 5,000 square feet for the entire space. Remember that smaller gaming centers tend to be more affordable to maintain, while larger spaces may cost more in rent and other overheads.

Chapter 4: Negotiate Your Lease Agreement

As a new business owner, it is imperative to negotiate a favorable lease agreement for the space you choose. Ensure that you carefully review the lease agreement and understand your obligations as a tenant. Consider negotiating with your landlord for a long-term lease (3-5 years) with a renewal option in case you want to continue with your business after the lease period is over. This could protect your business if the landlord decides not to renew the lease.

Helpful Tips & Tricks:

Look out for essential features like parking, security, and proximity to public transport when choosing your location
Ensure that your location stands out by having a unique and eye-catching storefront or signage
Negotiate for flexibility in your lease agreement, including options to sublease or expand your space in the future if needed.

In conclusion, the location and space you choose for your gaming center can make or break your business. It is important to gather as much information about potential locations as possible, consider your target market, pick the right space size, and negotiate a favorable lease agreement. By following these steps and the tips provided, you are sure to open a successful gaming center business.

9. Purchase Or Secure Equipment & Supplies

Before opening a game center, it is essential to have all the necessary equipment and supplies in place. This step is crucial to ensure that your customers have a fun and enjoyable experience at your center. Here are some of the things you need to consider:

Games: The primary attraction of your game center will be the games you offer, so invest in the latest and popular games that cater to different age groups and interests. Consider games that are suitable for solo play, multiplayer, and family entertainment.
Consoles: Purchase gaming consoles like PlayStation, Xbox, or Nintendo Switch, to run the games. Have multiple consoles, so that your customers do have to wait long for their turn to play.
TVs and Monitors: Invest in large screens to run the games. Consider having high-resolution TVs and monitors, as they enhance the gaming experience.
Furniture: Choose comfortable sofas, chairs, and benches to provide a cozy and functional seating area for your customers. Also, don't forget to buy tables and shelves to store the consoles and games.
Other Supplies: Purchase accessories like controllers, cables, headphones, and charging stations to enhance the gaming experience. Additionally, have a good sound system to create an immersive gaming experience.
Always have backup equipment in case of technical issues.
Consider leasing equipment or buying used equipment to save money.
Do your research and compare prices before purchasing equipment and supplies.

Securing equipment and supplies can be a significant investment, so it is critical to create a budget and source the items wisely. You can purchase new equipment, lease or buy used equipment, depending on your budget and goals.

Furthermore, it is essential to create a system to manage your equipment . You need to keep track of your equipment and ensure they are in good condition and working optimally. You may need to hire staff to manage your equipment and ensure they are maintained correctly.

In conclusion, having the right equipment and supplies is essential to provide a fun gaming experience to your customers. A well-equipped game center will attract more customers and lead to repeat business. Follow the above checklist to make sure you have everything you need before opening your game center.

10. Market Your Business

Marketing is the lifeblood of any successful business. It is essential to have a well-planned marketing strategy for your game center business. Your marketing plan should be effective enough to reach your target audience and attract customers. Here are some important steps you should consider while marketing your business.

Step 1: Develop a Brand Identity

Your game center business should have a unique identity that sets it apart from the competition. Create a brand identity that resonates with your target audience and reflects your business values. Develop a logo, website, and social media pages that reflect your brand identity.

Step 2: Define Your Target Audience

Your marketing efforts should be focused on your target audience. Research your target market and identify their preferences, needs, and behavior. Develop a customer persona to help you understand your target audience.

Use social media platforms like Facebook, Twitter, and Instagram to reach out to your target audience.
Sponsor local events and sports teams to increase visibility and attract customers.
Offer special promotions and discounts to attract customers and retain existing ones.

Step 3: Choose the Right Channels

Choose the right marketing channels to reach your target audience. Use a mix of traditional and digital marketing channels. Some popular channels include social media, email marketing, print ads, radio, and TV ads.

Step 4: Develop a Content Strategy

Create a content marketing strategy to attract and engage your target audience. Use high-quality images, videos, and blog posts to showcase your products and services. Develop social media campaigns that resonate with your target audience.

Step 5: Use SEO to Increase Visibility

Optimize your website and content for search engines to increase visibility and attract organic traffic. Use relevant keywords, meta tags, and descriptions to rank higher on search engines.

Step 6: Track Your Marketing Metrics

Track your marketing metrics to measure the effectiveness of your marketing efforts. Use analytics tools to monitor your website traffic, social media engagement, and conversion rate. Use these insights to refine your marketing strategy.

Step 7: Leverage User-generated Content

Leverage user-generated content to promote your game center business. Encourage customers to leave reviews, share their experience on social media, and tag your business. Use this content to showcase your products and services.

Step 8: Build Partnerships

Build partnerships with other businesses and organizations to increase visibility and attract customers. Partner with local businesses, schools, and community centers to promote your game center business.

Step 9: Attend Events

Attend local events and trade shows to promote your game center business. Network with potential customers and other business owners. Use these events to showcase your products and services.

Step 10: Measure ROI

Measure your return on investment (ROI) for each marketing campaign. Calculate the cost of each campaign and the revenue generated. Use this data to prioritize and refine your marketing strategy.

Use email marketing to stay in touch with your customers and promote your business.
Partner with influencers and bloggers to promote your game center business.
Create referral programs to incentivize customers to refer their friends and family.

Starting a game center business is a challenging yet fulfilling endeavor that requires careful planning and execution. With the steps outlined in this 10-step checklist, you can be on your way to turning your passion for gaming into a successful business venture.

Remember that conducting industry research, drafting a comprehensive business plan, identifying your customer base and potential market, developing a financial model and budget, securing necessary permits and licensing, establishing a solid business structure and system, securing proper funding, selecting the prime location and space for your business, purchasing or securing equipment and supplies, and marketing your business are all vital steps to take to ensure a successful launch.

With the global market value of the gaming industry projected to reach $196 billion by 2022 , opening a game center business can be a lucrative investment that provides endless entertainment and fun for gamers. Stay patient, dedicated, and focused on your goals, and you may just find success and satisfaction in the world of game center business.

5-Year Excel

MAC & PC Compatible

Immediate Download

The surprising truth about profitability in the appliance store industry: a deep dive into the numbers, why investing in an alcohol treatment center is more profitable than you think, counting the profits: a closer look at the profitability of accounting agencies, the art of boosting profits in your a la carte restaurant: a comprehensive guide, airbnb: unpacking the profitability of one of the world's most successful companies., the untold story of how car washes are making a fortune: discover the profit potential today, pedaling to profit: unveiling the lucrative world of bicycle couriers, thirsty for success discover the untapped profit potential of running a beer bar, the beauty within profits: discovering the lucrative world of beauty salons, unlocking the profit potential: how to make your beach hotel more profitable, leave a comment.

Your email address will not be published. Required fields are marked *

Please note, comments must be approved before they are published

Business Ideas
Grow Your Business
Online Business
Internet Marketing
Use Of Cookie

15 Profitable Business Ideas & Opportunities In South Africa for 2024

Starting a food truck business in new zealand – procedure, permits…, 7 profitable business ideas & opportunities in 3d printing technology, starting a new business abroad: is it worth it, 7 steps for starting a health supplement business, how to work effectively with a local marketing consultant, the business of opulence: how luxury hotels stay ahead in the…, 10 situations when your business should consult an employment attorney, top tips for success as a new e-commerce firm, partnering with an amazon fba prep centre: what to look for…, how artificial intelligence is changing appraisal management and how to adapt, breathing life into old buildings: the marketing magic behind revitalizing properties…, peter’s success: navigating nyc’s vacation rental business legally, starting a small business in australia – an overview, choosing the right fort lauderdale personal injury lawyer: my experience , 5 new online business trends for 2024, andrew’s inspiring blogging success: from passion to prosperity, 5 ways to make money from home right now, success in e-book publishing business: a journey from dream to reality, secret tips on selecting a niche for blogging and affiliate marketing, seo tactics tailored for the hospitality industry, marketing the unique: strategies for promoting boutique hotels in a competitive…, 4 ways to optimize underperforming email campaigns, how to create product descriptions that convert, starting a game center/lounge – a profitable business plan for video games lover.

The gaming industry is burgeoning, and now more than ever, there’s a demand for offline spaces where gamers can gather, compete, and socialize. If you’re a video game enthusiast, starting a Game Center or Lounge can be a lucrative venture, turning your passion into profit. Here’s a detailed plan to help you set the stage for a successful Game Lounge.

Business Plan for Starting a Game Center/Lounge :

1. market research :.

Understand the local demand. Is there a sizable youth population? Do colleges exist nearby? The target audience will dictate your gaming selection and pricing.

2. Location :

Choose a location frequented by the youth – near educational institutions or popular hangout spots. Ensure it’s easily accessible and safe, especially during late hours.

3. Game Selection :

Start with 10 high-end gaming machines. Keep a mix of popular genres – action, strategy, sports, and racing. Regularly update the games based on the latest trends and customer preferences.

Popular Game Selection for UK and USA Game Lounges :

When it comes to game selection, staying updated with the latest trends and customer favorites is essential. Here’s a list of games that have been popular in the UK and USA, making them potential hits for your Game Lounge:

1. Console Games :

FIFA Series : A favorite among football/soccer fans. With annual updates, it remains a must-have for any game lounge.
Call of Duty Series : This first-person shooter game has a massive fan following. With multiple editions like “Call of Duty: Warzone” and “Call of Duty: Black Ops”, it offers various modes for players.
NBA 2K Series : Basketball enthusiasts flock to play this game. The realistic gameplay and graphics make it a favorite.
Madden NFL : An American Football video game series with a vast audience in the USA.
Red Dead Redemption 2 : An action-adventure game set in the Wild West. Its intriguing storyline and multiplayer mode make it a hit.

2. PC Games :

League of Legends : A multiplayer online battle arena (MOBA) that has tournaments held worldwide.
Counter-Strike: Global Offensive : This first-person shooter game has a competitive scene and is a staple in most game lounges.
Fortnite : A battle royale game that has taken the world by storm with its fun graphics and gameplay.
Valorant : A team-based tactical shooter that’s gaining momentum.
Minecraft : This sandbox game allows players to build and explore virtual worlds.

3. Virtual Reality (VR) Games :

Beat Saber : A VR rhythm game where players slash beats of adrenaline-pumping music.
Half-Life: Alyx : This game offers an immersive first-person shooter experience in VR.
Superhot VR : A unique first-person shooter where time moves only when the player moves.

Remember, while these games are popular now, the gaming industry evolves rapidly. Keeping your game lounge updated with the latest releases and customer preferences will ensure a steady flow of gamers eager to experience the newest games on the market.

You can integrate this section after the initial “Game Selection” in the business plan to provide a comprehensive list of popular games to consider for the lounge.

4. Additional Entertainment :

Apart from video games, invest in a pool table, air hockey, or even a foosball table to diversify the entertainment quotient.

5. Comfort & Ambiance :

The interior design should resonate with a modern and vibrant theme. Ensure comfortable seating, perhaps gaming chairs or bean bags. The lighting should be adequate but not glaring.

6. Refreshments :

Offer a range of snacks and beverages. Consider partnering with local eateries for food deliveries. Remember, well-fed gamers stay longer!

7. Licenses & Permissions :

Ensure you have all necessary permissions, especially for copyrighted games. Also, consider noise regulations and licenses for food and beverages.

8. Safety & Security :

Ensure that the premises are safe with CCTV surveillance. The machines should also have anti-theft measures.

Marketing the Business :

Social Media Buzz : Use platforms like Instagram and Facebook. Share behind-the-scenes, updates, and host virtual tournaments.
Membership Deals : Offer discounts or packages for members to build a loyal customer base.
Collaborate with Streamers : Partner with local game streamers or influencers for shoutouts.
Host Tournaments : Regularly organize gaming tournaments with attractive prizes.
Local Advertisements : Use local newspapers, radio, and college notice boards for promotions.

Engaging the Customers :

Leaderboards : Showcase top players and their scores to invoke a competitive spirit.
Theme Nights : Organize events like ‘Retro Game Night’ or ‘FPS Fridays’.
Rewards System : Offer loyalty points or rewards for regular customers.
Feedback Loop : Encourage feedback and suggestions, and act upon them.
Regular Updates : Keep updating the game library, keeping in sync with the latest trends.

Managing Day-to-Day Operations :

Trained Staff : Hire staff who understand games and can assist or guide the gamers.
Maintenance Schedule : Regularly service the machines and keep them in top-notch condition.
Inventory Checks : Regularly update the snacks and beverages section, ensuring freshness.
Accounting : Maintain a daily log of earnings, expenses, and memberships. Consider using accounting software.
Customer Service : Address grievances promptly. Happy customers are repeat customers.

Conclusion :

Starting a Game Lounge requires passion, dedication, and a keen understanding of the gaming community’s preferences. With the right mix of games, ambiance, and customer engagement, your game center can become the go-to spot for game enthusiasts in your city. All the best on your venture into the gaming world!

Privacy Overview

How to Start a Game Center Business

A game center is a place where people can come together to play video games, compete in tournaments, and form a community of their own.

Learn how to start your own Game Center Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a game center business by following these 10 steps:

Plan your Game Center Business
Form your Game Center Business into a Legal Entity
Register your Game Center Business for Taxes
Open a Business Bank Account & Credit Card
Set up Accounting for your Game Center Business
Get the Necessary Permits & Licenses for your Game Center Business
Get Game Center Business Insurance
Define your Game Center Business Brand
Create your Game Center Business Website
Set up your Business Phone System

We have put together this simple guide to starting your game center business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

What are the startup and ongoing costs?
Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is very important. Read our detailed guide on how to name your business . We recommend checking if the business name you choose is available as a web domain and securing it early so no one else can take it.

Want some help naming your game center business?

Business name generator, what are the costs involved in opening a game center business.

Costs vary for owners depending on where they open. A franchise can cost more than $200,000 and require substantial capital and liquid assets. You may be able to open for considerably less than this if you scout for cheaper equipment or open in a less desirable section of town.

What are the ongoing expenses for a game center business?

Game centers need to budget for the cost of their space, the maintenance of their machines, and the salaries of their staff. They’ll also need to factor in the cost of advertising and ongoing commercial insurance

Who is the target market?

The target market can be any video game player, whether they’re serious or casual. Gaming centers welcome people of all skill levels, whether they have a few minutes to play or several hours. This market does skew toward young males under the age of 35 who have enough disposable income to participate in new games.

How does a game center business make money?

Game centers make money by charging customers to use their facilities, typically by the hour or per day. They may also rent out their facility for private events, such as birthday parties.

Game centers can charge around $20 a day for an all-day pass on the weekends. They may offer all-day passes on the weekdays for $10 or feature ‘happy hour’ pricing at a drastically reduced price of $5. A birthday party with up to 18 stations may cost between $500 – $600. This includes everything from favors to refreshments.

How much profit can a game center business make?

Profits for a gaming center can vary based on location and marketing strategies. However, because the machinery is already paid for, the margins for profit can be quite high as long as the technology is well-maintained.

How can you make your business more profitable?

Owners can sell merchandise or gaming accessories to make themselves more profitable. They can also host a game exchange, where they take a small cut of the sales (or a flat rate from each guest) for facilitating the event.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your game center business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

Separates your personal assets from your company's assets, which is necessary for personal asset protection.
Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

Separate personal and business expenses by putting your business' expenses all in one place.
Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

Federal Business Licensing Requirements

Certain state permits and licenses may be needed to operate a Game Center. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

State & Local Business Licensing Requirements

For information about local licenses and permits:

Check with your town, city or county clerk’s office
Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Trademark & Copyright Protection

If you are developing a unique product, concept, brand, or design, it is prudent to protect your rights by registering for the appropriate trademarks and copyrights.

Learn more about trademark and copyright protection

The nature of legal requirements in distance education is ever changing, especially in regards to copyright laws. Here is a frequently updated resource, which can help keep you aware of the legal requirements .

Certificate of Occupancy

A Game Center business is generally run out of a storefront or standalone building. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.

If you plan to lease a location :
It is generally the landlord’s responsibility to obtain a CO.
Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a Game Center store business.
After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
If you plan to purchase or build a location :
You will be responsible for obtaining a valid CO from a local government authority.
Review all building codes and zoning requirements for your business’ location to ensure your Game Center business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a game center business

Gamers spend a good deal of time on the internet, so you may want to consider local advertising on social media channels, such as Facebook or YouTube. Consider making videos geared toward the gamer first — not for advertising your business. For example, make a ‘Top 10 Tips’ for your hottest game. A local gaming celebrity may be willing to promote your business online as well. Finally, owners can incorporate more traditional marketing, such as flyers, radio, or TV ads, as a way to round out their approach and really get the word out.

How to keep customers coming back

Customers want to have fun, make friends, and learn some new skills. They want to be recognized for the skills it took them so long to build. The more you can give them the technology and the facilities they need to thrive, the more likely it is that people will want to come back.

Owners also need to stay on top of the latest games, so their inventory and selection are always fresh. Listening to customers and adapting your business model to the latest trends can be a good way to maintain loyal customers while still attracting others.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

This business is great for entrepreneurs who understand the mindset of the average video game player and what they’re looking for in their gaming experience.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a game center business?

Game centers host video game players from all walks of life. Staff will spend time setting the stations up, selling merchandise, chatting with customers, researching new games, and maintaining the cleanliness of the space. Owners will need to advertise, prepare budgets, and manage employee requests and guest expectations alike.

What are some skills and experiences that will help you build a successful game center business?

Game centers will take a lot of persistence to get off the ground, so owners will need to be ready to sell their business to the public. Formal education is not necessarily required, but having experience in sales and business management will help immensely. Ideally, you should also have deep ties to the larger gaming community. This can help you determine which games to carry and what customers are looking for in a center.

What is the growth potential for a game center business?

The video game industry brought in $108.9 billion in revenue last year alone. Gaming centers are still something of a niche market, but one that’s supported by an ever-growing customer base. There is a need for a different venue for gamers to practice their skills and build a community.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a game center business?

Game center owners are still in uncharted territory, and much of your success will depend on the inherent interest in your area. In neighborhoods that already have a dedicated gaming community that needs a common space, you may be able to open in an out-of-the-way location. However, most owners will likely want to open in a busy area to encourage word of mouth and general interest.

If you’re already a dedicated gamer yourself, you should be promoting your business to anyone in the area who may be interested. In fact, polling people to find out their enthusiasm level in a communal space can give you a better idea of how to structure your business model. For example, if more people are interested in straight tournaments rather than open gaming, you can coordinate your weekend events to meet demand.

In the same vein, owners will also need to find out from what angle they want to promote their business. For example, are they trying to provide gamers with a chance to meet new people and make friends? Or do they want to give gamers a platform where they can show off their skills? Obviously, people can come for both reasons, but owners should have a clear branding strategy when it comes to getting the word out.

Look for ways to attract new people into your facility whenever possible. For example, do you have a communal space where you can host more traditional card games, such as Magic the Gathering? Or can you appeal to casual video game players with amateur contests (featuring big prizes) on certain nights of the week? Parents might enjoy a night away from their children where they can engage in a fun competition. The more creative you are, the more likely it is you’ll be able to appeal to a much wider base.

How and when to build a team

You’ll need a staff to maintain daily operations from the very beginning. Look for employees who are friendly, efficient, and knowledgeable about the gaming community. As time goes by, consider hiring your most loyal customers, as they will already be familiar with the clientele and the selection.

Have a Question? Leave a Comment!

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Video Game Business Plan

Start your own video game business plan

Pixel Frontier Studios

Value proposition.

Pixel Frontier Studios creates immersive, narrative-driven video games that foster strong emotional connections with players and explore unique themes and settings.

The Problem

The gaming industry is saturated with repetitive content and a lack of diversity in themes and storytelling. Gamers are looking for unique, captivating experiences that push the boundaries of conventional gaming.

The Solution

Pixel Frontier Studios focuses on creating high-quality, innovative games with memorable characters, engaging storylines, and diverse settings. Our games provide an emotional experience that keeps players invested and craving more.

Target Market

Our primary target market includes:

Gamers aged 18-35 seeking narrative-driven experiences
Individuals who enjoy indie games and unique concepts
Gamers who appreciate games with diverse representation and themes

Competitors & Differentiation

Current alternatives.

AAA game studios producing high-budget games
Other indie game studios
Mobile gaming companies

Pixel Frontier Studios’ commitment to diverse storytelling and innovative game mechanics sets us apart from competitors. Our team’s passion for creating unique experiences and our attention to detail ensure high-quality games that resonate with players.

Funding Needs

Office space and equipment: $150,000
Software and licenses: $50,000
Salaries and benefits for the first year: $600,000
Marketing and advertising: $100,000

Initial game development: $500,000

Total initial funding needed: $1,400,000

Sales Channels

Xbox Game Store
PlayStation Store
Nintendo eShop
Direct website sales

Marketing Activities

Social media campaigns
Influencer partnerships
Gaming conventions and expos
Sponsored events and tournaments
Press releases and PR

Financial Projections

2023: $1,200,000

2024: $2,000,000

2025: $3,000,000

Expenses/Costs

2023: $1,400,000

2024: $1,600,000

2025: $1,800,000

2023: -$200,000

2024: $400,000

2025: $1,200,000

Secure funding — June 1, 2023
Establish office space and equipment — July 1, 2023
Complete hiring and onboarding — August 1, 2023
Begin development of the first game — September 1, 2023
Launch marketing campaign — January 1, 2024
Release first game — October 1, 2024
Begin development of the second game — November 1, 2024
Achieve 500,000 units sold for the first game — December 31, 2024

Team and Key Roles

Ceo and creative director, oversees company strategy, game development, and overall creative vision, lead game designer.

Responsible for designing and implementing game mechanics, levels, and gameplay experiences

Lead Programmer

Manages programming team and ensures all technical aspects of the game function as intended

Lead Artist

Guides art direction and oversees production of all visual assets for the game

Narrative Designer

Develops and implements the game’s story, dialogue, and character interactions

Marketing Manager

Directs marketing efforts, including public relations, events, and social media campaigns

Partnerships & Resources

Local game development associations and networks: Collaborate on events and initiatives, access to resources and support
Game engine and software providers: Secure partnerships for cost-effective licenses and support
Gaming influencers: Establish partnerships for promotion and feedback during game development

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

In-Depth Guide to Create a Business Plan for Video Game Studio

Last Modified: February 24, 2023

Share this post

This article will first discuss the motivations and advantages of having a business plan. If you’re launching your first game, then a business plan might not be necessary now. Then, the main sections of a business plan will be detailed and examples of a fictitious studio will be given (in green).

Throughout this guide we cite a fictional video game studio for ease of reading, but all of the entrepreneurial and management mechanics explained are just as relevant and useful for a self-employed person, for an informal group of devs or for any industry organization that does not necessarily see itself as a studio yet. Each plan business is different. This guide is an example of a structure and should be modified based on the reality of your studio and projects.

You might not need a business plan now.

Before starting, I must warn you. A well-crafted business plan can be a valuable tool for your video game studio as you navigate the growth of your business, but it is not always essential, especially for indie game developers launching their first game. Most of the time, I recommend to start building a pitch instead of full-fledged business plan. This article will help you to do so: Mastering the Art of a Successful Video Game Pitch: A Guide for Indie Game Developers .

(If you are still not sure, my contact info are at the very bottom of this page.)

What is a Business Plan in a Video Game Studio Context

A business plan is an essential tool for setting goals and outlining a clear path to achieve them in the context of your video game studio. As the owner or founder of a video game studio that has already launched a first video game, I understand that you are looking for advice on how to create a comprehensive and compelling business plan. The plan not only showcases your game(s) but provides a comprehensive overview of your company, team, resources, finances, marketing strategies, player community, operations, and development processes.

The purpose of a business plan is to present a clear and concise picture of your studio, from its past and current operations to its future plans. It’s an opportunity for you to showcase your vision and drive to potential investors, partners, and stakeholders, demonstrating that you have a solid understanding of your industry and market, as well as the skills and resources necessary to achieve your goals.

Why and When a Video Game Business Plan

As the owner/founder of a video game studio, you may find yourself considering the creation of a business plan at various stages of your business journey. Whether you’re just starting out or have already launched your first game, a well-crafted business plan can help bring clarity and focus to your future plans and projects. Here are some benefits you can expect to gain by creating a business plan:

Ensure a strong start for your business
Clearly define your short, medium, and long-term goals
Attract investors or launch a successful crowdfunding campaign
Build credibility with partners and employees
Streamline your development process and manage operations efficiently
Secure publishing partnerships
Hire top talent, like an executive director or key employees
Explore opportunities for acquiring or merging with other businesses

Executive Summary

The executive summary is an important section of your business plan. It provides a condensed overview of the entire plan, including the financial appendices, in a one-page format. This section is usually written last, after all other sections are complete.

For your convenience, I have included examples in this guide that use a fictional video game studio (Emperor’s Studio) and its first game (Empy). Y ou will find these examples written in this color. If you want the .docx template, simply use the contact form at the bottom of this page to request it from me.

Business Overview

In this section, we give an overview of the current business and its past.

Introduction

Start with an introduction paragraph and explain how the studio was founded (if applicable). Describe your tasks, those of your partners and employees if you have any.

Emperor’s Studio is currently managed by two people. Founder 1 & Founder 2 are longtime partners in the game development industry who strive to keep the gameplay, fun and quality at the highest level in their games. The business is a small indie game studio based in [a city]. Founder 2 is the main programmer, developer, and designer while Founder 1 is the concept and pixel artist, scenario writer and community manager.

The company focuses on combining video games, comics with the interactivity and interconnectivity of an ever-expanding multimedia universe called the Empy’s World. The studio released its own previous game on Steam and have collaborated with many [other businesses and influencers] on projects such as [project’s names].

Management team / Our team

Take care to present your team from its best angle. Describe the professional experience of each member and the detailed responsibilities within the studio

Be consistent with the CV of each member and his Linkedin, because these are details that could be verified later by future investors or partners.

A photo of you, your group and your colleagues will make the document warmer. After all… other humans will read you!

A Word From Us

When possible, we suggest that entrepreneurs write a personal message (maximum 100 words) to further personalize the business plan. This is the kind of inspirational and public message that could be found in the “About us” section of your website.

Business Ownership & Structure

Specify whether it is an incorporation, a general partnership, a single self-employed worker, etc.

If applicable, what is the structure of the company’s shares? If you anticipate that the latter will be subject to change in the near future, you can indicate it.

If you don’t know yet, a good start to understand the best structure could start by reading the Wikipedia List of legal entity types by country or to do a quick Search on Google with “Business Structure + [your country]”. Most country have an article about this subject on their website (look for .gov website).

Emperor’s Studio is registered as a limited liability company (LLC) and is 50% owned by Founder 1 and 50% by Founder 2.

Collaborations / partnerships

Have you collaborated with other companies, studios or artists? Whether it is a contract that you have awarded to others or work for which you have been commissioned, in both cases, it is relevant to explain it.

Collaborator 1 is a veteran book cover and sequential artist who has been working with us since 20xx on Project 1 to help develop our artistic vision. Collaborator 2 and 3 are experienced pixel artists that we have worked with on since 20yy. Collaborator 4 is a skilled and versatile musician that has been able to adapt and implement the audio vision that we wish to execute within our games.

Key planned hires

Explain the type of employee you will need to hire in the near future. Detail each profile sought.

Previous games and collaborations

Showcase your already launched games. If you have collaborated on the development and release of a game, it is relevant to present it as well, without forgetting to explain how your studio was involved in it.

Current Development : Empy

( empy is the name of the fictional game).

Talk about the current development. If it is not started but you have plans or an idea of the main aspects that will make it up, demonstrate them.

Some aspects that could be mentioned:

Progression
Preview Video (trailer)
Player Experience
Your future gaming community, but rather briefly, as this section will be scrutinized in much more detail in the sections that follow.
A website for this game

Other merchandise

If you are going to create and sell promotional merchandise, it would be a good idea to indicate so. For example:

If you have a visual elements, it’s perfect to show them.

Market Analysis

This section presents and analyzes the market. It is very useful if you plan to present it to potential investors or partners who are not in the same industry as us. It allows you to define trends that are specific to your game / studio, for example, a specific game category such as Survival RPGs .

Global Video Game Market

The global video game market value was estimated at xxx USD for the year yyyy. It is also estimated that the market will reach zzz gamers in yyyy and a market value of xxx USD.

Industry Trends

As the owner/founder of a video game studio, it’s important to keep a pulse on the industry trends that may impact your business. In the “Industry Trends” section of your business plan, you should aim to provide a comprehensive overview of the current state of the video game industry, including market size, key players, and any significant trends or shifts that are likely to affect your game(s) and target customers.

Make sure to provide data and research to support your claims, such as industry reports or data from trusted sources. This will demonstrate to potential investors and stakeholders that you have a deep understanding of the industry and that you have taken the time to thoughtfully consider the competitive landscape.

I recommend reading this article I wrote about tools that can help searching video game market data for market size and trends.

RPG & Survival RPG

Survival games encourage the exploration of an open world and keep the survival parts of these games a central aspect of the player’s experience, while in RPG, the player controls the actions of a character immersed in some well-defined world .

Based on market research made from X games available on Steam, Y are tagged both as a RPG and a survival game.

(Include all your sources)

Competition analysis

It’s important to understand the market environment you’ll be operating in, which includes not only supply and demand but also the competition. That’s why in your business plan, it’s crucial to analyze your direct competitors – studios that have already released or are planning to release a game similar to yours. This will give you a better understanding of the products and development studios in your market.

RPG + Survival Games

Among the best rated games having both RPG and Survival tags, we can find:

Yuppie Psycho
Darkwood
Don’t Starve
World of Horror
Terraria
FTL: Faster Than Light
Starbound
The Riftbreaker: Prologue
Risk of Rain
The Binding of Isaac
Fallout Series
STALKER: Call of Pripyat
Dig or Die
Foraging
Craft In Abyss

Development Studios

The company anticipates moderate competition from development studios of all sizes specializing in Survival RPG game development.

The table below present notable studios that have released at least one game of this genre.

This is where we get into the nitty-gritty details of your plan. I believe that all of the following sections are critical to your success, as they will outline exactly how you plan to achieve your goals. These sections will likely be the focus of discussions and questions with your readers.

Development Schedule and Budget

In this section, you will want to detail the projects you are currently working on or plan to work on soon. Start with a high-level overview and then break down each project into smaller, more manageable parts, providing time estimates for each step.

Milestones (Tied to the Development Schedule)

This section is similar to the previous one, but focuses on milestones that are not directly related to the development process.

Create a detailed plan for communication, presence and visibility on the company’s social networks, but also through influencers.
Create a detailed budget explaining the allocation of funds for each of the projects and subprojects required for the development of the game.
Setup accounting ledgers
Plan the necessary hiring and projects (if required)
Create a detailed budget
Month 1: Start of development
Game Development / Project / Hiring Milestones
Half of year 2: game launch
Net sales of 270K$ during year 2
First 1,000 positive reviews during year 3
Net sales of $ 2.6M$ during year 3

Technology, Software and Tools

This part allows you to list the software, technologies and tools that you use.

Location & Facilities

Indicate your offices and premises if applicable and if you think this would be relevant for the reader. For example, to explain a future business expansion, you can indicate the number of square feet as well as the price of the rent.

We plan to move into a room of approximately xxx square meters very soon, which will cost YYY $ per month. This new space will allow us to carry out the expansion we desire, to hire staff and for everyone to work and meet physically.

Distribution and Sales Plan

As the owner of a video game studio, it’s crucial to have a clear plan for distributing and selling your games. Whether you choose to sell your games exclusively through online distribution platforms like Steam or through physical merchandise, it’s important to outline the details in this section.

If your sales model is entirely digital, simply state that fact in this section. But if you also plan to sell physical products, such as collectibles, you can use this section to explain your approach.

Regardless of your distribution and sales channels, be sure to include the selling price of your game and any other products you offer in this section of your business plan.

Empy will be on sale exclusively through the Steam platform at a price of 19.99 US.

Marketing Plan

marketing plan is a pillar for the success of your business, and in some cases, it may be wise to start with this section before moving on to the rest of your business plan.

The marketing plan section should answer the question, “How do I market my game?” by covering traditional marketing tactics and personalizing them to the video game industry. This section will summarize your marketing objectives, which will be detailed further below.

It’s worth noting that marketing is often the reason why many game developers fail to reach their goals. To ensure that your marketing plan is as comprehensive as possible, you may consider reading our guide “ Indie Video Game Marketing Plan: Stand Out in a Crowded Marketplace ” in parallel with working on this section of your business plan.

Marketing Objectives

We summarize here the objectives of the marketing plan which will be detailed below.

Emperor’s Studio ‘marketing objectives are to:

Solidify brand identity as a notable studio in the specific genre of Survival-RPG
Secure sales of the games and products
Highlight the company’s commitment to continuous product improvements that meet the specific needs of its community and customers
Increase and maintain the number of players within the community of Emperor’s Studio
Start and increase the fan email list

Video Game Marketing Campaign Strategy

To effectively reach as many players as possible and achieve a successful return on investment, your marketing strategy should take into account multiple aspects.

A strong website will showcase your latest news, provide text content and articles that help you stand out in search engines for your games and products, and serve as a hub for press releases. By doing so, bloggers, journalists, and media outlets will have access to all the information they need to spread the word about your games.

To break down your marketing strategy into manageable parts, consider dividing it into three categories: pre-launch, launch day, and post-launch.

Pre-release marketing tactics

Explain the marketing efforts you plan to make before the game launches. Ideas include:

Steam store page, tags and notification.

Developer announcements.
Steam Store Widget.
Localization (Languages and translation).
‘Coming soon’ Steam Page.

Connect with Steam Curators

Valve published a 30 minute video about Building Your Store Page and Publishing Your Application.

This explain how to setup your store and game pages. Their graphical assets template can be found here .

For each studio’s game that will be released on Steam, including Empy, a page for the game will be created before the game is released. It will contain all the information that identifies the game, three screenshots and its characteristics so that it can be discovered by the gaming community, including thematic, gameplay, art style, and sub-genres. The potential customers can add it to their Wishlist and steam will notify them when it will be released and available to purchase. The potential customer will also be notified if the game is discounted and she / he has not purchased it yet at that moment.

Developer announcements

Announcements will be made from the website, but also through the Steam system, to share the progress that is gradually leading to the big day of the launch. It’s a way to create and maintain the “hype” before its release, and to be able to interact with the community that is interested in it.

Steam Store Widget

Steam provides a way for developers to integrate a widget into their website that displays a short description of the game and links to the Steam purchase page. When the latter has not yet been released, we can then see the “Add to Wishlist” options and this becomes a way of quickly creating a link when a potential player goes to the website with her / his Steam Wishlist, thus strengthening his commitment to the purchase.

Language and translation (localization)

All dialogues will be in json for easy translation. Thus, the game benefits from increased visibility towards players speaking one of the languages into which the game will be translated. Thus, by considering all non-English speaking players who represent 58% of Steam users , Emperor’s Studio is strengthening its place in the market and securing market share that is impossible otherwise.

‘Coming soon’ Steam Page

A “Coming Soon” page will be created so that the game can appear in the steam search and that players can add the product to their Wishlist. Then they will be notified on the launch day.

Emperor’s Studio will contact Steam curators from the platform’s already integrated tools that allow 100 curators to be offered keys for their members to review the game. Therefore, the company will carefully choose the best 100 curators who have the best profile and audience aligned with Empy.

Release Day Marketing

Explain the marketing efforts you plan to deploy the day the game’s launch.

When the studio will launch its games, the official Emperor’s Studio Twitch channel will be live and broadcast a playthrough. In order to accentuate this hype, the company will sponsor influencers to play live on their own Twitch channel as well.

After Launch Marketing

Explain the marketing efforts you plan to deploy after launching the game. Here are some ideas:

Steam Organic Visibility

Influencers campaigns (read our Ultimate Indie Game Guide to Influencers)
Social media & Advertising
Game festivals (PAX)

Emperor’s Studio is aware that the launch of the game is not the finish line, but rather the start line. All the work and planning done previously will allow better visibility and launch of the game and will also facilitate the progress of the next marketing efforts below.

Steam wrote in its developer documentation that when a game is successful, it could be shared on the platform’s main page. We therefore speak of the principle of “organic visibility”. Concretely, the sections on Steam are as follows:

News and trends
Top Sellers
Promotions (when activated)
Friends news feeds when the purchase of the game is made, screenshots are shared and achievements earned
The discovery queue

In addition, for each major update, if there is any, the studio will create and share its patch note with the Steam community in order to benefit from increased visibility of the platform, which Steam sometimes calls “Update Visibility Rounds”.

Beyond all this, a “standard” visibility is offered through the Steam catalog based on the tags and style of each studio game.

Connect with Indie Games Influencers (on Youtube, Twitch, Facebook Gaming…)

The number of unique channels streaming on Twitch reached 10.6 million in 2020 (Q3) while 913,000 unique channels streamed to YouTube Gaming the same year [1] , reaching 100 billion hours of video game content watched on the platform. [2] Therefore, among the highest marketing priorities of the studio are the promotional campaigns that will be carried out by some of these influencers for the studio, in the form of contracts and sponsorships. Emperor’s Studio will carefully select the channels that are most likely to contain an audience interested in the company’s games in order to obtain the best return on investment.

A comprehensive tactical plan could be developed to effectively execute this marketing aspect. This will include among other things the communication strategy with influencers (what will be presented and “how”), an exhaustive list of interesting influencers with information on their channel (to get in touch in a personalized way) and the follow-up method.

Social Media & Advertising

Social networks such as Facebook, Twitter, Twitch, Youtube and Discord, although they all have a slightly different function, are also a pillar of the marketing strategy at Emperor’s Studio. These social networks will serve to inform fans, interact with them through various means, promote products’ launch and consistently show presence to them over a long period of time, unlike live streaming with influencers whose goal will not be to give a long-term and multifaceted experience around the studio’s universe. Some social networks like Twitter, but also Facebook, can be used to communicate relevant information for the press and journalists in order to receive press coverage.

Again, a comprehensive tactical plan could be developed to effectively execute this particular marketing aspect. Marketing managers at Emperor’s Studio will use it to understand communication strategy, quantify objectives, perform analysis and control of various KPIs, and plan the release schedule.

Game Industry Events

Participating in industry events such as GDC, PAX and MomoCon Convention and many other is part of Emperor’s Studio ‘marketing strategy. This investment should help acquiring contacts, enhancing the brand reputation and increasing awareness among our audience (the gaming community).

A mailing list is one of the most intimate and solid ways to connect with fans in a studio. It also helps to get to know them better. With a good communication strategy in place, the studio will be able to use this powerful marketing tool in the long term. If you choose to adopt this strategy, indicate and explain it.

Intellectual Property

This section is often overlooked by business plan writers, but is sought after by readers, especially in a software development context. Future partners or investors want to know if you own the IP, and if so, what does it include in more detail.

Emperor’s Studio’s games are designed to ensure the protection of its revenue-generation potential and long-term sustainability of the business. The Company has developed an IP committee mandated to establish policy and guidelines surrounding IP application and access to confidential information. The IP strategy surrounds the software algorithm, networking and database design, game play and game design elements. Therefore, the storyline, characters, arts, music, and packaging design are copyrighted.

Key metrics (KPI)

In summary, Key Performance Indicators (KPI) are indicators that allow you to compare your studio’s results against set objectives or industry standards. KPIs can be marketing or operational in nature in order to measure performance, but they can also be associated with company finances.

Each KPI can be further developed in the plans concerning them and by the person responsible according to the strategies and objectives evolving over time, but while keeping a modest number of KPIs so that they remain effective, meaningful and SMART (Specific, Measurable, Attainable, Relevant, and Time-bound).

In the case of Emperor’s Studio and its icming launch, the following KPIs would be the most important:

Steam Review score and number
Steam community and player engagement
Steam Wishlist, paid download
Influencers reviews and views
Google Analytic (website and Alexa)
Facebook likes, impressions and engagement
YouTube views, engagement and subscription
Backlinks from press coverage

Partnership with a publisher

Explain the business relationship you have with your publisher. If you don’t have one and / or are currently looking for one, it’s a good idea to indicate it here. The article Publishing Deal for Indie Video Game: how to research, find, negotiate and secure your partnership with a publisher could be useful.

Emperor’s Studio is currently working to identify video game publishers having a “fit” with the studio, its culture and its vision in order to pitch its future development projects and gather and analyze the best offers.

The company also considers the possibility of doing business with independent indie financing funds (sometimes called “syndicate”) for the advantages that this could provide in the longer term.

Financial Plan

Key assumptions.

The key assumptions summarize what must happen in order for the business plan to be carried out correctly. They can be taken from historical company data, industry benchmarks or smart guessing . These assumptions can be revised and evolve over time, just like the financial plan.

The following assumptions were made in order to build the financial planning:

An amount of 250,000 $ will be raised from a publisher or investors to develop and market Empy.
The number of copies sold by the end of Year 3 will be 73,940.
The sales distribution of these 73,940 sales has been based on the Product Life Cycle theory.
The sale price will be $ 20 US.
A Steam Commission of 30% of the sales is planned for each sale.
The proportion of games sold at a discount compared to the total number of copies sold is planned at 25%.
The average discount of the sale is forecasted at 30%
The portion of the revenue going to publisher is estimated at the full amount of the loan plus 25% of the sales during years 2 and 3.
The debt owed to the publisher will be totally cleared at the end of year 3. The total amount is planned at 250,000 $ (initial amount) plus 25% of the sales during year 2 and 3, for a total of 469,187 $
Once the game launched, an additional amount of 50,000 $ will be spend on marketing, 50% during the first 6 months and 50% for the following 12 months, mainly funded from the net profit of the sales.
At year 3, the amount of cash, before the corporate taxes and dividends, and after having paid the publisher loan, should be of $ 187,723.

Use of Funds

Explain how the funds will be used and the resulting financial plans. May be accompanied by financial models, data and tables.

As indicated in the financial forecasts below, 100% of the amount will be allocated to the development of the game Empy and its marketing. The studio will raise $ 250,000 US.

Sources of Funds

Explain where the funds come from if they have already been raised.

Currently, Emperor’s Studio is actively seeking the best editor or investor for its project.

Financial Forecasts

Financial forecasts provide an understanding of how a company’s finances will take shape in the future. It is important to remain realistic and consistent in order to be convincing with seasoned investors.

Financial forecasts are divided into three broad categories:

Income Statement: shows income versus expenses for a given period of time (usually 12 months).
Cash Flow Projection: It will show how the money will be used and prove that a positive cashflow will be generated in order to be able to repay debts.
Balance Sheet: This section is often compared to a “snapshot” of the business at a future date showing the net worth of the business with assets, liabilities and equity.

If you need a template, simply use the contact form above to request one from me.

The appendix consists of attaching any document that could be useful and complement the business plan. Sometimes it can be a pitch deck to present the game that is coming soon in a much more visual way.

The details of the financial plan are shared as an appendix in Excel format.

Additional Resources

Send me a message (below) so we can discuss your business plan, publisher research or any other project!
My lengthy guide on (Indie) Game Marketing Plan – Stand Out in a Crowded Marketplace should help you understand, elaborate and write your marketing plan in much more details
The Ultimate Indie Game Guide to Influencers could be helpful if you plan to launch an influencer campaign for your game
If you think a crowfunding would be the right way to fund your development, I covered the topic in our Kickstarter for Indie Games: A Comprehensive How-to Guide with Examples, Tips and Templates
Liveplan : a platform that streamlines the drafting process of writing a business plan and automates many steps in the creation of financial forecasts.
Valve’s article about Steam’s Features And Tools, Marketing

If you have any questions or comments about this article, feel free to let me know in the form below.

Mastering the Art of a Successful Video Game Pitch: A Guide for Indie Game Developers

Creating a Winning Business Model and Competitive Analysis for Your Indie Game

Lean Startup Principles for Indie Game Development: Planning, Prototyping and Launching Your Game

Publishing Deal for Indie Video Game: how to research, find, negotiate and secure your partnership with a publisher

How to Successfully Raise Funds for Your Video Game Studio

How to Put The Right Price on a Video Game – A Guide for Indie Studio

Feel free to reach out to me via Discord at Galabyca#5789 (this is case sensitive). You can share me your project and we’ll discuss how I can help you. Additionally, if you have any comments or questions about the last article, don’t hesitate to send them my way through Discord as well .

Gaming Lounge Business Plan Template

Written by Dave Lavinsky

Gaming Lounge Business Plan

Over the past 10+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their gaming lounge companies.

If you’re unfamiliar with creating a gaming lounge business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a gaming lounge business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Gaming Lounge Business Plan?

A business plan provides a snapshot of your gaming lounge business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Gaming Lounge

If you’re looking to start a gaming lounge business or grow your existing gaming lounge company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your gaming lounge business to improve your chances of success. Your gaming lounge business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Gaming Lounge Businesses

With regards to funding, the main sources of funding for a gaming lounge business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan (hand it to them in person or email to them as a PDF file) and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for gaming lounge companies.

Finish Your Business Plan Today!

How to write a business plan for a gaming lounge business.

If you want to start a gaming lounge business or expand your current one, you need a business plan. The guide and sample below details the necessary information for how to write each essential component of your gaming lounge business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of gaming lounge business you are running and the status. For example, are you a startup, do you have a gaming lounge business that you would like to grow, or are you operating a chain of gaming lounge businesses?

Next, provide an overview of each of the subsequent sections of your plan.

Give a brief overv iew of the gaming lounge industry.
Discuss the type of gaming lounge business you are operating.
Detail your direct competitors. Give an overview of your target customers.
Provide a snapshot of your marketing strategy. Identify the key members of your team.
Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of gaming lounge business you are operating.

For example, you m ight specialize in one of the following types of gaming lounge businesses:

Gaming lounge membership club : While the lounge is dedicated to serious video game play, the members-only club creates a community of friends and hours of enjoyment. Members pay monthly dues for unlimited access to video gaming, virtual reality and class video slot machine play.
Board game cafe: Board gaming cafes are dedicated to board game aficionados who join any games that appeal to them. Appetizers and beverages may be offered.
Arcade gaming lounge: For video arcade diehards, the arcade gaming lounge represents the classic arcade games much beloved by players. Games are video slot machine-play.
Gaming bar and grill: For players who like to combine the latest video games, virtual reality and high-end technology, gaming bars are the go-to place. Players typically have a choice of beer, wine or cocktails with favorite foods, such as burgers and fries, from the grill.

In addition to explaining the type of gaming lounge business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

When and why did you start the business?
What milestones have you achieved to date? Milestones could include the number of gamers served, the number of large gaming events held, or, reaching X number of lounges opened, etc.
Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the gaming lounge industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the gaming lounge industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your gaming lounge business plan:

How big is the gaming lounge industry (in dollars)?
Is the market declining or increasing?
Who are the key competitors in the market?
Who are the key suppliers in the market?
What trends are affecting the industry?
What is the industry’s growth forecast over the next 5 – 10 years?
What is the relevant market size? That is, how big is the potential target market for your gaming lounge business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your gaming lounge business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, club members, event partygoers, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of gaming lounge business you operate. Clearly, individuals would respond to different marketing promotions than event partygoers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers. Ideally you can speak with a sample of your target customers before writing your plan to better understand their needs.

Finish Your Gaming Lounge Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are othe r gaming lounge businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes bowling alleys with pinball machines, at-home gaming, or gambling with casino-play. You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

What types of customers do they serve?
What type of gaming lounge business are they?
What is their pricing (premium, low, etc.)?
What are they good at?
What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

Will you provide rewards for frequent players?
Will you offer events, such as video tournaments, that your competition doesn’t?
Will you provide the newest technology in gaming consoles?
Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a gaming lounge business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f gaming lounge company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide gaming tournaments, rewards for frequent players, themed parties, club membership perks and extended gaming hours on special occasions?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your gaming lounge company. Document where your company is situated and mention how the site will impact your success. For example, is your gaming lounge business located in a popular restaurant and theater district, a standalone building or in a “destination” setting? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your gaming lounge marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

Advertise in gaming magazines
Reach out to gaming websites
Distribute flyers for special gaming events
Engage in email marketing
Advertise to club members on social media platforms
Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your gaming lounge business, including adding and maintaining video machines and equipment, planning and providing tournaments and special events, restocking food inventory, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth gaming tournament, or when you hope to reach $X in revenue. It could also be when you expect to expand your gaming lounge business to additional locations.

Management Team

To demonstrate your gaming lounge business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing gaming lounge businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a gaming lounge business or successfully running a video arcade or casino gaming room.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 10 new video club memberships per day, or develop new ways to enhance video gamer play areas ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your gaming lounge business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a video game room business:

Cost of gaming equipment and maintenance
Payroll or salaries paid to staff
Business insurance
Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and foodstuffs, board games, barware, or restaurant equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of club memberships generating steady income.

Writing a business plan for your gaming lounge business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert and understand how to start a gaming lounge business. You will understand the gaming lounge industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful gaming lounge business.

Gaming Lounge Business Plan FAQs

What is the easiest way to complete my gaming lounge business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your gaming lounge business plan.

How Do You Start a Gaming Lounge Business?

Starting a gaming lounge business is easy with these 14 steps:

Choose the Name for Your Gaming Lounge Business
Create Your Gaming Lounge Business Plan
Choose the Legal Structure for Your Gaming Lounge Business
Secure Startup Funding for Your Gaming Lounge Business (If Needed)
Secure a Location for Your Business
Register Your Gaming Lounge Business with the IRS
Open a Business Bank Account
Get a Business Credit Card
Get the Required Business Licenses and Permits
Get Business Insurance for Your Gaming Lounge Business
Buy or Lease the Right Gaming Lounge Business Equipment
Develop Your Gaming Lounge Business Marketing Materials
Purchase and Setup the Software Needed to Run Your Gaming Lounge Business
Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Gaming Lounge business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s business plan professional services can help you create a winning business.

A Sample Video Game Store Business Plan Template

Are you about starting a video game store? If YES, here is a complete sample video game store business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting a video game store. We also took it further by analyzing and drafting a sample video game store business marketing plan template backed up by actionable guerrilla marketing ideas for video game stores. So let’s proceed to the business planning section.

Why Start a Video Game Store?

Starting a video game store business is just like starting any other retail business, and it will require startup capital, planning (feasibility studies, market survey, budgeting), and of course time.

A video game store retails different types of video games and accessories. If you are considering starting this type of business, then you must hunt for the right location, a location with the right demographic composition. With the right location, items in stock, and good pricing structure, you can start making profit as soon as possible after opening your business.

If you are sure this type of business is what you truly want to do after you must have conducted your feasibility studies and market research, then the next step to follow is to write a good business plan; a detailed blue print of how you intend raising your seed capital, setting up the business, managing the flow of the business, sorting out tax and marketing your products .

The truth is that it is one thing to have a fantastic idea cum business plan, it is another thing for the business plan to translate to money, which is why it is important to assemble a team of dedicated workers to work with if you want to be successful with your video game store business.

Below is a sample video game store business plan template that will help you successfully write yours without much stress.

1. Industry Overview

Video game store business is categorized under the video game retail store industry and businesses in this industry retail a wide range of toy and hobby goods, such as traditional dolls and toys, electronic toys (including video and electronic games), board games, hobby kits and craft supplies et al. These goods are retailed to the general public after they are purchased from local and international manufacturers and wholesalers.

In recent time, the video game retail store industry has done brilliantly, growing in line with economic recovery. On the other hand, competition from discount department stores and e-commerce channels has absorbed much of the demand for industry products by offering low prices and one-stop-shop convenience. In view of that, discount stores have become the leading hobby and toy retailers in the united states.

IBISWorld projected that despite an extremely competitive environment both internally and externally, hobby and toy retailers are expected to experience growth over the five years to 2022.

The Video game retail stores industry is indeed a very large industry and pretty much thriving in all the parts of the world. Statistics has it that in the United States of America alone, there are about 21,563 legally registered video game retail stores responsible for employing about 158,296 employees and the industry rakes in a whooping sum of $20bn annually.

It is important to state that; the industry experienced a 1.1 percent growth between 2013 and 2018. Hobby Lobby Stores Inc. and Michaels Stores have the lion shares in the USA market.

A recent research conducted by IBISWorld shows that the Video game retail stores industry has crafted moderate revenue growth over the past five years. Operators in this industry retail a variety of toys and hobby goods, including dolls, electronic toys, games, hobby kits and craft supplies.

The research also shows that over the five years to 2018, industry operators steadily recovered from recessionary lows, in line with improving economic conditions. As consumer income rose during the period, competition intensified and operators both within and external to the industry fought to win over consumers.

Increased competition from discount department stores and online retailers stifled industry sales and profitability, as lower-priced comparable products increasingly lured customers away from traditional industry operators.

In summary, video game store business is evergreen and thriving. In response to the ever-growing demand for video games and accessories, players in the industry are now opening additional stores thereby creating chains of stores across different cities. They are always ready to expanded into new markets and of course adapt to the changing trend in consumer tastes and increase sales.

2. Executive Summary

Planet Excel™ Video Game Store, Inc. is a neighborhood video game retail store that will be located in a growing community in Lake Street, Petoskey – Michigan. We conducted our feasibility studies and market survey and we came to the conclusion that Lake Street, Petoskey is the right location for us to launch our video game retail store.

We are in the video game store line of business to make profits at the same time to give our customers value for their money. We want to give people who patronize our video games the opportunity to choose from a wide range of video games and other related products. We will leverage on all major retail channels, including specialty stores, merchandisers and online store.

We are aware that there are several video game stores and even toy and hobby chains of stores that also retail video games and accessories all around Petoskey – Michigan, which is why we spent time and resources to conduct our feasibility studies and market survey so as to enable us locate the business in an area that will support the growth of the business

We ensured that our facility is easy to locate and our outlet is equipped with the various payment of options available in the United States of America Much more than retailing quality and affordable video games and related products, we will ensure that our customer care is second to none in the whole of Lake Street, Petoskey – Michigan.

We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied whenever they visit our store. Planet Excel™ Video Game Store, Inc. will ensure that all our customers are given first class treatment whenever they visit our store.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large they may grow to. We will ensure that we get our customers involved in the selection of brands that will be on our racks and also when making some business decisions that will directly or indirectly affect them.

Planet Excel™ Video Game Store, Inc. is owned by Joel Anderson and his immediate family members. Joel Anderson has successfully managed several video game retail stores both in Petoskey and Dallas – Texas prior to opening his own video game store. Joel Anderson has a Degree in Business Administration and he will run the business alongside his immediate family members.

3. Our Products and Services

Planet Excel™ Video Game Store, Inc. is going to operate a registered neighborhood video game store that will retail a wide range of video games and video games accessories. We are in the video game retail industry to make profits and give our customers value for their money.

These are some of the products that we will retail in our video game retail store;

A wide range of video games from top flight video games companies like Microsoft Corporation, Nintendo Co. Ltd., Activision Blizzard Inc., GameStop Corp., Sony Corporation and Electronic Arts Inc.
Video games renting services
Sale of Video games and accessories

4. Our Mission and Vision Statement

Our vision is to establish a one stop video game store business in Lake Street, Petoskey – Michigan.
Our mission is to establish a video game retail store that will make available a wide range of video games and accessories from top brands at affordable prices to the residents of Lake Street, Petoskey.

Our Business Structure

Our intention of starting a video game store is to build a standard video game retail store that will be a one – stop shop, which is why we will ensure that we put the right structures in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we only hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all our stake holders. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more especially when we start selling our franchise or running chains of video game retail stores.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

Chief Executive Officer (Owner)
Store Manager

Merchandize Manager

Sales and Marketing Manager

Accountants/Cashiers
Store Attendant/Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner) :

Grows management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinion

Accountable for fixing prices and signing business deals

Responsible for providing direction for the business

Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.

Responsible for signing checks and documents on behalf of the company

Assesses the success of the organization

Store Manager:

Responsible for managing the daily activities in the store
Ensures that the store facility is in tip top shape and conducive enough to welcome customers
Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
Carries out induction for new team members
Responsible for training, evaluation and assessment of employees
Ensures that goods and products are properly arranged
Handles any other duty as assigned by the CEO
Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
Helps to ensure consistent quality of video games and video games accessories on our rack
Responsible for the purchase of video games and video games accessories for the organization
Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
Models demographic information and analyze the volumes of transactional data generated by customer purchases
Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
Documents all customer contact and information
Represents the company in strategic meetings
Helps increase sales and growth for the company

Accountant/Cashier

Responsible for preparing financial reports, budgets, and financial statements for the organization
Provides managements with financial analyses, development budgets, and accounting reports
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial reporting
Responsible for developing and managing financial systems and policies
Responsible for administering payrolls
Ensures compliance with taxation legislation
Handles all financial transactions for the organization
Serves as internal auditor for the organization

Store Attendant/Client Service Executive

Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
Manages administrative duties assigned by the store manager in an effective and timely manner
Consistently stays abreast of any new information on products, promotional campaigns etc. to ensure accurate and helpful information is supplied to our customers when they make enquiries
Provides information about warranties, manufacturing specifications, care and maintenance of merchandise and delivery options
Bags or packages purchases
Responsible for cleaning the store facility at all times
Ensures that toiletries and supplies don’t run out of stock
Handle any other duty as assigned by the store manager.

6. SWOT Analysis

Our plan of starting just one outlet of our video game retail store is to test run the business for a period of 3 to 5 years to know if we will invest more money, expand the business and then open other video games and accessories stores all over Michigan.

We are quite aware that there are several video game retail stores all over Petoskey – Michigan and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business. We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Planet Excel™ Video Game Store, Inc. employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Planet Excel™ Video Game Store, Inc.

Our location, the business model we will be operating, varieties of payment options, wide range of video games and video games accessories from local and international manufacturing brands and our excellent customer service culture will definitely count as a strong strength for Planet Excel™ Video Game Store, Inc.

A major weakness that may count against us is the fact that we are a new video game retail store in Lake Street, Petoskey – Michigan and we don’t have the financial capacity to engage in the kind of publicity that we intend giving the business.

Opportunities:

The fact that we are going to be operating our video games and accessories store in one of the huge residential estates with the right demographic composition in Lake Street, Petoskey – Michigan provides us with unlimited opportunities to sell our video games to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential customers will be looking for when they visit our retail store. We are well positioned to take on the opportunities that will come our way.

We are quite aware that the rising popularity of e-commerce poses a significant threat to the video games business, as consumers may substitute goods purchased online for goods purchased at video game stores due to the affordability and convenience of e-commerce and the wider range of goods that are available online.

E-commerce sales are expected to rise in 2018, posing a potential threat to the industry. Another threat that may likely confront us is the arrival of a new video games and video games accessories are retailed.

7. MARKET ANALYSIS

Market Trends

If you are close observer of the toys and hobby goods industry, you will agree that during the last five years, the intensely competitive environment has driven many small players to exit the industry. Due to their size, large companies are able to offer competitively priced goods and the number of children under the age of nine is projected to grow.

Please note that spending on hobby goods and toys is generally discretionary; therefore, a rise in household disposable income would increase the propensity for customers to purchase more industry goods, leading to growth in demand. Per capita disposable income is expected to increase in 2018, creating a potential opportunity for the industry.

Although these trends are forecast to continue over the next 5 years, some video game retail stores will benefit from increasing demand for new technologies, such as video games. Beyond every reasonable doubt, the video game retail store that can successfully flow with the trend and keep up with consumer and technology trends will definitely fare well in the coming years

It is now a common phenomenon for video game retail stores to leverage on technology to effectively predict consumer demand patterns and to strategically position their store to meet their needs; in essence, the use of technology helps retailers to maximize supply chain efficiencies. No doubt data collected from customers goes a long way to help retail stores serve them better.

8. Our Target Market

When it comes to selling items that are found in video game retail stores, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who reside in the locations where we intend opening our video game retail store. One thing is certain, we will ensure that we only retail quality and affordable items in our video game retail store.

In view of that, we have positioned our video game retail store to service residents of Petoskey – Michigan and every other location where our video game retail store will be located in the United States of America. We are in business to retail video games and video games accessories to the following groups of people;

Schools and Students
Households (parents)
Video game lounge owners
Video game rental business owners

Our competitive advantage

The competitive advantages that will help us standout from our competitors is not restricted to having an exclusive sales contract, stocking seasonal products and access to highly skilled workforce. Planet Excel™ Video Game Store, Inc. is launching a standard video game retail store that will indeed become the preferred choice in Lake Street, Petoskey – Michigan.

Our video game retail store is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Petoskey – Michigan. One thing is certain, we will ensure that we have a wide range of quality and affordable items in our store at all times. It will be difficult for customers to visit our store and not see the items that they are looking for.

Our highly experienced and qualified management, customer service culture, online store, various payment options and highly secured facility with enough packing space will also serve as a competitive advantage for us.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

Sources of Income

Planet Excel™ Video Game Store, Inc. is established with the aim of maximizing profits in the industry and we are going to go ensure that we do all it takes to sell a wide range of video games to a wide range of customers. Planet Excel™ Video Game Store, Inc. will generate income by;

Retailing a wide range of video games from top flight video games companies like Microsoft Corporation, Nintendo Co. Ltd., Activision Blizzard Inc., GameStop Corp., Sony Corporation and Electronic Arts Inc.
Sale of video games accessories
Retailing traditional entertainment and learning games

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field.

One thing is common with video game retail store, the larger the store, the larger the number of customers that will patronize them. Although we may not be as large as Hobby Lobby Stores Inc.and Michaels Stores, but we will ensure that within our capacity we make available a wide range of items from different brands in our store.

Below are the sales projections that we were able to come up with for the first three years of operations;

First Fiscal Year: $120,000
Second Fiscal Year: $250,000
Third Fiscal Year: $450,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and the arrival of a competitor in same location as ours within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

Marketing Strategy and Sales Strategy

Prior to choosing a location for Planet Excel™ Video Game Store, Inc. we conduct a thorough market survey and feasibility studies in order for us to penetrate the available market and become the preferred choice in Petoskey – Michigan.

We hired experts who have good understanding of the video game retail stores industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Lake Street, Petoskey – Michigan.

In summary, Planet Excel™ Video Game Store, Inc. will adopt the following sales and marketing approach to win customers over;

Introduce our video game retail store by sending introductory letters to schools, residence, and other key stake holders in and around Lake Street, Petoskey – Michigan
Open our video game retail store with an open house party for children in the community
Advertise our business in community based newspapers, local TV and radio stations
List our business on yellow pages’ ads (local directories)
Attend trade fairs and relevant exhibitions to sell our video game and video game accessories
Leverage on the internet to promote our business
Engage in direct marketing
Encourage word of mouth marketing (referrals) from satisfied and loyal customers

11. Publicity and Advertising Strategy

Despite the fact that our video game retail store is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our video game retail store.

Planet Excel™ Video Game Store, Inc. has a long-term plan of opening chains of video game retail stores in various locations, which is why we will deliberately build our brand to be well accepted in Lake Street, Petoskey – Michigan before venturing out.

Here are the platforms we intend leveraging on to promote and advertise Planet Excel™ Video Game Store, Inc.;

Place adverts on both print (community based newspapers and magazines) and electronic media platforms
Sponsor relevant community programs
Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, et al to promote our brand
Install our billboards in strategic locations all around Lake Street, Petoskey – Michigan
Distribute our fliers and handbills in target areas in the community where our video game retail store is located
Position our Flexi Banners at strategic positions in the location where our video game retail store is located.
Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our organization’s logo et al.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to video game retail stores, it is normal for consumers to go to places where they can get items at cheaper price which is why big players in the industry attract loads of consumers.

We know we don’t have the capacity to compete with other video game retail stores, but we will ensure that the prices of all the video games and accessories that are available in our store are competitive with what is obtainable amongst video game retail stores within our level and in our location.

Payment Options

The payment policy adopted by Planet Excel™ Video Game Store, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Planet Excel™ Video Game Store, Inc. will make available to her clients;

Payment with cash
Payment via credit cards
Payment via online bank transfer
Payment via check
Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our clients make payment for our video games and video game accessories without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

When it comes to starting a video game retail store business, the major areas that you will spend the bulk of your cash is in renting or leasing a standard store facility. Aside from that, you are not expected to spend much except for paying of your employees and the stocking of your store with a wide range of video games and accessories.

These are the key areas where we will spend our startup capital;

The total fee for registering the Business in the United States of America – $750.
Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
Marketing promotion expenses for the grand opening of Planet Excel™ Video Game Store, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
The cost for hiring business consultant – $2,500.
Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $55,240.
The cost for shop remodeling (construction of racks and shelves) – $20,000.
Other start-up expenses including stationery ($500) and phone and utility deposits – ($2,500).
Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
The cost for Start-up inventory (stocking with a wide range of both locally and imported quality video games and video game accessories from different manufacturing brands) – $70,000
The cost for store equipment (cash register, security, ventilation, signage) – $13,750
The cost of purchase and installation of CCTVs – $5,000
The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
The cost of Launching a Website – $600
The cost for our opening party – $7,000
Miscellaneous – $10,000

We would need an estimate of $200,000 to successfully set up our video game retail store in Lake Street, Petoskey – Michigan.

Generating Fund/Startup Capital for Planet Excel™ Video Game Store, Inc.

Planet Excel™ Video Game Store, Inc. is owned and financed by Joel Anderson and his immediate family members. They do not intend to welcome any external business partners which is why they decided to restrict the sourcing of the startup capital to 3 major sources.

Generate part of the startup capital from personal savings
Source for soft loans from family members and friends
Apply for loan from my Bank

N.B : We have been able to generate about $100,000 (Personal savings $75,000 and soft loan from family members $25,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Planet Excel™ Video Game Store, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to sell our video games and video game accessories a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Planet Excel™ Video Game Store, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our organizations’ corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

Business Name Availability Check : Completed
Business Registration: Completed
Opening of Corporate Bank Accounts: Completed
Securing Point of Sales (POS) Machines: Completed
Opening Mobile Money Accounts: Completed
Opening Online Payment Platforms: Completed
Application and Obtaining Tax Payer’s ID: In Progress
Application for business license and permit: Completed
Purchase of Insurance for the Business: Completed
Leasing of facility and remodeling the store: In Progress
Conducting Feasibility Studies: Completed
Generating capital from family members: Completed
Applications for Loan from the bank: In Progress
Writing of Business Plan: Completed
Drafting of Employee’s Handbook: Completed
Drafting of Contract Documents and other relevant Legal Documents: In Progress
Design of The Company’s Logo: Completed
Printing of Promotional Materials: In Progress
Recruitment of employees: In Progress
Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
Stocking our store with a wide range of video games and video game accessories: In Progress
Creating Official Website for the Company: In Progress
Creating Awareness for the business both online and around the community: In Progress
Health and Safety and Fire Safety Arrangement (License): Secured
Opening party/launching party planning: In Progress
Compilation of our list of products (video games and video game accessories) that will be available in our store: Completed
Establishing business relationship with vendors – wholesale suppliers of various brands of products (video games and video game accessories) that we intend retailing: In Progress

More on Wholesale & Retail

House-Flipping Business Plan

Clothing Line Business Plan

Cannabis Business Plan

Laundromat Business Plan

Business Plans

Game App Business Plan

Mobile games are one of the healthiest app industries, generating over $50 billion per year in sales. However, app investors know that only 4% of mobile games will earn more than $1 million. On average, mobile games only earn around $3,000. For game app startups seeking investment, competition is extreme. To gain the attention of investors, you’ll need to stand out and a strong game app business plan can give you the edge that you need. Game app startups don’t operate the same way as other startups. Providing pure entertainment, these games compete with some of the largest global industries including console games, computer games, and even other entertainment options like film and more.

Important Game App Statistics

Why would a startup want to produce games? The easy answer is – the potential for revenue is immense. Check out these statistics related to the mobile game app industry:

As of 2019, mobile is the fastest-growing games segment.
Games represent around 10% of the amount of time spent on apps by users.
On average, each U.S. mobile device has 8 mobile games installed and smartphone users play an average of 2 to 5 games per month.

Special considerations that should be made when writing a plan for your beauty tech startup include:

These stats are great for game creators, but even getting to the launch phase can be difficult and expensive. Super simple games can cost up to $50,000 to build while complex games can cost $100,000 or more. This doesn’t even include the cost of marketing the game and acquiring users. Securing investors can make it much easier to bring your mobile game to life. In this post, we will provide several tips on building a fantastic game app business plan that wins over investors.

3 Important Game App Business Plan Considerations

Although writing a business plan for a game shares many similarities as writing for apps in other industries, there are some important differences. The following considerations should be made when writing an effective game app business plan.

Mobile Game vs Mobile Game Startup

Before you start writing about what you’re building, it’s important to decide exactly what you’re building. Developing a mobile game is not the same thing as developing a mobile game app startup. A mobile game is a one-off project. It’s built and launched by a game developer, and once it runs its course, it fades away. A mobile game startup, however, is a business that produces mobile games. These startups understand what makes games successful and are able to create a viable formula to bring multiple games to success. While one game is at its prime in the market, developers are working on the next game; maintaining a constant flow of new products and developments. Every mobile game startup will produce at least one mobile game, but not every publisher of a mobile game is a mobile game startup. Knowing where you fall will help you focus your game app business plan and set the expectation for readers. Investors will prefer investing in a mobile game startup, and preferably, one that has already reached some minimal level of traction. If you are only interested in building a single game, however, crowdfunding may be a stronger option!

Competitive Advantage

Unlike other industries, mobile games typically provide a solution to the same problem – a need to be entertained. While there are many categories of games, varying from type to age group, every game category is highly saturated. The majority of games fail to impress. Even if they are able to get downloads, many fail to retain customers for more than a few days. With so many games, consumers have a ton of choices. As a result, the rate of app abandonment for mobile games is significantly higher than other types of apps. To stand out among both consumers and investors, your game will need a distinct advantage. Somehow, it needs to be first, better, or different than its closest competitors. Even in a saturated market, investors want to see extreme innovation. How does your game differ from the other millions of games on the market?

Monetizing Players

Marketing and operating a mobile game can be expensive. To earn a profit, you will need to figure out a way to monetize your game. Investors will be interested to know how you will convert visitors and users into paying customers, so a monetization strategy must be defined in your game app business plan. In general, there are three ways that mobile games are often monetized:

Paid Apps : Some app developers charge a one-time fee for users to download the app. After purchasing, users typically have access to the game forever. This strategy work best for games that are well-known or produced by extremely popular game developers. In general, new game apps find it difficult to monetize through a paid app strategy.
In-App Purchases : Many games offer in-app purchases as a method of monetization. For games with a high stickiness ratio, in-app purchasing can be extremely profitable. Offering additional credits, the opportunity to advance quicker, or other items (weapons, virtual clothing, etc.) game app startups can maximize the value of each and every customer.
Mobile Advertising : In-app advertisements are extremely popular among mobile games, especially free games. Since top games are able to attract hundreds of thousands or even millions of consumers in a short period of time, they are highly attractive to advertisers. In general, consumers have accepted that they are going to have to deal with ads in exchange for using free apps.

Ready To Write Your Game App Business Plan?

Our business plan writers have written hundreds of game app business plans, raising millions of dollars from investors around the world. We’d love to help you, too. Contact us today to schedule a consultation with one of our business plan consultants and get started on your fundraising journey today!

food truck business plan - man buying food

Dating App Business Plan

Commercial Cultivation Business Plan

Beauty App Business Plan

How to Start Game Parlour Business in India? [Investment, Profit]

What better than turning your hobby into a profitable business? And if it is playing video games, even better, right?

You probably have spent a lot of time playing video games, gaming consoles, mobile games and are now thinking about using your experience to earn profits. We all are well aware of the craze of the gaming industry in India.

Starting a new business is exciting and challenging at the same time. From planning to organising to marketing, everything fills you with a sense of adventure and thrill. If you have decided to start a game parlour or want to know more about how to be successful in this small business, this article is perfect for you. We have discussed all the nitty-gritty of starting a successful game parlour business in India so read till the end.

As we all know, any successful venture starts with a plan. So, let us walk you through how to plan a game parlour business .

How to Plan a Game Parlour Business?

This business plan has four parts. Let us talk about the most important aspects of it.

1. Explore and Research

You might have been to different gaming parlours . You would have noticed a few things you liked about it and some you didn’t. So make a note of these and plan about what you want to add to your gaming parlour. Study the market of the gaming industry. And the best way to do it is to learn about your competitors.

The next thing in research is to look for the best and latest electronic devices you will need. List down all the trending games you will have in your parlour. Study all the things you will need in your infrastructure like PC’s, Monitors, Optical mouse, Sound cancelling headphones, etc.

2. Find a Location

Most of your customers are going to be youngsters. The school and college-going students enjoy spending time playing games with their friends. So, you must look for a location that is nearby a college, school, or coaching centre.

The second step is to decide if you want to own the property or rent it. In either case, don’t finalise the first property you visit. Check out 5 to 6 different properties. Compare the prices, parking space, and locality and then decide.

3. Business Plan

The first thing about a business plan is to decide capital. Everything depends on how much you want to invest. And then decide how much you want to pay for the property.

Now that your finances are in place, it’s time to decide where you want to use them. What types of games do you want to have in your parlour? Do you want only video games? Or do you also want to have carom, table tennis, etc.? Do you want a separate compartment for each gamer or lounge set up or both? Choose your parlour set-up considering these factors.

The next thing is to decide your charges. What will be the subscription fee? What will be the hourly charges? Etc. Also, you would want to consider having a cafeteria to provide snacks and beverages.

Here is the list of licenses you will need:

ROC compliance
Trade Mark Registration
MSME Registration

These four are the main aspects of a business plan . A successful game parlour business is mostly dependent on a business plan. So be careful while designing a business plan. And don’t just settle with one business plan. Revise till you are 100% sure about it.

A business plan will only work when you invest wisely. So let’s take a look at what investments are a must for a game parlour business .

What Are the Investments for Game Parlour Business?

You will be investing your money in two major things. First is electronic devices like PCs, Noise-cancelling headphones, Xbox stations, LAN connection, etc. The second investment would be infrastructure, for example, chairs, tables, Air conditioners, Lights, etc.

The amount of money you would spend depends upon the scale of your business. If you want to cut the cost of devices, you can buy pre-owned devices in good condition.

Other than this, you would also want to invest in hiring people. You will need staff to handle customers, an accountant to manage finances, and maybe a trainer to teach newbies. You will have to pay salaries to people from your capital money till your business starts making a profit. Our app OkStaff helps you manage all staff related queries efficiently. This app is your one-stop solution to staff management.

Making wise investments will ensure less loss and more profits. Now let us discuss how profitable the game parlour business is .

Is Game Parlour a Profitable Business?

A gaming parlour is undeniably a profitable business. One main reason is it has a large customer base. A lot of people prefer playing video games with friends. Students can not afford to invest in high-end gaming consoles, so they choose gaming parlours . If you make your business affordable for students, it is going to be highly profitable.

What Are the Risk Factors Involved in Game Parlour Business?

There are no risks in gaming parlours . The only concern is to acquire more customers only then you will be able to make more profits. Try different strategies to attract customers, and you will have a profitable business.

The Marketing Plan for Game Parlour Business

The key in marketing is, promoting your business to the right customers. Promote your business in your locality. Let people know about what all games you offer through flyers, posters, etc.

Also, teenagers spend more time on social media. So make sure your social media marketing game is on point. You can also offer referral discounts on monthly subscriptions. This way, your existing customers will bring new customers.

The other way to attract customers is word of mouth. You can arrange competitions and tournaments. People will take part in tournaments, and they will tell their friends and colleagues. This trick will help you get more customers.

Learn new ways to attract customers, and your business will skyrocket.

We would also like to help you with some tips to grow your gaming parlour business in India .

Adopt new technologies. Introduce new games as often as possible because people get bored of playing the same games.
Try not to splurge your money on luxury things too early in the business. Spend your money wisely. Avoid unnecessary expenditure.
Make rules and regulations to avoid troublesome customers.
Sell and rent video games for added income.

These tips and plans we discussed in this article will help you start and grow a successful game parlour. But remember, these things will only work when you are consistent with your efforts.

The gaming industry has a massive potential to grow in India. So be rest assured to make a killer business plan and start your game parlour.

We hope this guide was helpful for you.

1) How to Start a Gardening Startup? Investments, Plan, Steps & More 2) How to Start a Vending Machine Business? 3) How to Start a Furniture Export Business? 4) How To Calculate Long Term Capital Gains (LTCG)?

Stay updated with new business ideas & business tips with OkCredit blogs in English, Hindi, Malayalam, Marathi & more! Download OkCredit now & get rid of your bookkeeping hassles. OkCredit is 100% Made in India.

Q. Is game parlour a profitable small business in India?

Ans. Yes, gaming parlour is a profitable business in India.

Q. How do I grow my game parlour business?

Ans. You can arrange competitions and tournaments to attract more customers.

Q. What are the basic requirements for the game parlour in India?

Ans. PC’s, headphones, Internet connection, CCTV cameras, and licenses are some of the basic things you will need to start a game parlour in India

Read the best of business ideas, tips for small businesses, the latest update on technology & more by OkCredit.

How to Start a Gaming Business in Kenya

Video games have become a great way to unwind from busy schedules in Kenya. Gaming business in Kenya is a profitable venture for the young people. Starting a video game business is a lucrative idea, especially if you can find a busy business location. Among the video game businesses you can start in Kenya are PlayStation businesses.

Choose a Strategic Location

To start a video game business, you need a suitable business location, like a growing town. An area with a high population of young people can be ideal for setting up your video game business. It is best to look for a location where there is heavy foot traffic. Excellent locations include busy estates, around colleges and universities, and in areas with adequate security.

Conduct a Market Survey

A market survey will help you know who your target customers are and how best to cater to their needs. Ask the larger population what kind of video games they prefer. You also need to ask other people already in the business what you should expect and how to tackle problems in the video game business. It will also help you write a video game business plan .

Get Business Premises

Video game premises are usually busy and packed with people. As such, you will need to rent out a larger room to accommodate several television sets, benches, and chairs and leave room for a small group of people to sit and wait for their turn to play. You will need to rent out an affordable and secure place.

Decide on the Equipment to Use in Your Gaming Center

You will need gaming equipment to start a business. You will require at least one 32-inch color television. It can be new or second-hand. You will also need to purchase gaming units such as pads and consoles.

You need to know that there are two categories of gaming units: chipped and unchipped. Find out which category will be ideal for your business, and be sure to ask which one they are selling before making a purchase.

Read also: How to start a cyber business in Kenya.

Cost of Starting a PlayStation Business in Kenya

Every business requires capital to start . The capital you will need to start a video game business will depend on the type of equipment and the number of customers you intend to serve. The popular games that you might want to buy include Xboxes and Play Stations. Currently, a PlayStation 4 with a storage capacity of 500GB costs around Ksh 40,000, while a PlayStation 2 costs around Ksh 10,000.

You will also need to purchase the actual games for your gaming center. A single game can cost between Ksh 2,000 and Ksh 5,000. Alternatively, you can decide to buy used games from the Kenya Gaming Network site at a lower price.

Online stores such as Jumia Kenya and OLX also sell video games. Purchase a 32-inch T.v screen for an excellent gaming experience. That should cost you between Ksh 15,000 and Ksh 35,000. To start a medium-sized video game business that will serve five customers at the same time, you will need to invest at least Ksh 200,000.

Acquire Business Insurance, Licenses and Permits

Business licenses and permits are essential for running a legal business. The same applies to video game businesses. You will need to apply for a single business permit from your county government offices and a music copyright license so you can play music in your gaming store. Getting business insurance is essential, as it will cover losses in the event of accidents.

Is PlayStation Business Profitable in Kenya?

PlayStation is a profitable business. Many people, kids and adults alike, like PlayStation. If you can find a suitable business location with a youthful population, you are sure to make high profits. You can set up your PlayStation business near an institution like a university, since campus and college students like it.

For business consultancy, strategic planning, organizational development, market research, financial management & accounting, risk management and business plan writing at an affordable fee, please reach out to us through a phone call 0728 621 138 , WhatsApp , or email: [email protected]

Market Your Business

People need to know about the existence of your business. If they do, they will keep coming back, and this way, you can make more profits. Proper marketing strategies will help you attract and retain customers. Gaming business ideas will help you market your business.

You can market your business by distributing pamphlets and brochures, using word of mouth, and through social media . Retaining customers will depend on how well you offer services. You can also retain customers by organizing in-house tournaments, giving discounts, and even offering drinks as your customers enjoy their games.

The video gaming business is a lucrative business idea , but your success will depend on how well you manage the business and the strategies you use to market it. Talking to people who have been in the business will help you make informed decisions on various business aspects. Success is never overnight. You will need to have a passion for your business and keep improving your services based on customer feedback.

Business ideas for university students
How to start a pool table business in Kenya
How to start a massage business in Kenya
How to start a movie shop business in Kenya

Get in touch

For business consultancy, business plan writing, market research, strategic planning, risk management, financial management & accounting at an affordable fee, please reach out to us through:

[email protected]
+254 728 621 138
1503 -01000, Thika KIBS Plaza, Thika

Forex & Crypto
Resources & Tools

How To Start a Play Station + Movie Business in Kenya

Here is a summary of all the necessary steps you should take to start and run a successful play station business + movie shop in kenya..

Have a variety of games that gamers can choose from
Choose between offering hourly or per game services
Have a good business plan

Launching a thriving gaming and entertainment lounge in Kenya takes careful planning and preparation. Starting this type of business is a major undertaking, but the payoff of owning a popular hangout spot can be well worth the effort.

This comprehensive guide covers the key steps and considerations for establishing a successful gaming lounge with a movie rental shop.

You’ll learn insider tips on securing financing, choosing the right location, obtaining necessary licenses, purchasing equipment, setting up gaming stations and movies, hiring quality staff, marketing your venue, and managing day-to-day operations.

Let’s dive in!

Requirements needed to start a PlayStation business in Kenya

1. business plan.

A business plan is important for any business and this is why;

It enables banks to loan you seeing that your business idea is well organized.
Family and friends can easily loan you money without fearing that you may lose the funds.
With an organized objective and plan, you will easily achieve your goals.
It helps you create a marketing roadmap.
It provides you with clarity in the business you are set to establish.

Important to note is that a business plan is not a compulsory requirement. Many business owners achieve success without it. However, having it proves to be a necessary advantage in the world of business.

Download our custom Play Station business plan here.

By the time you are reading this, you probably have a source of capital. However, if that is not so, here is a summary of how you can save money even when your salary is low .

You may also consider going for a loan from a bank or a different kind of lender. Before you do this, consider analyzing your credit report and score. They are essential in determining if you will be eligible for a loan of around KES600,000, which is the reasonable amount of money you need to start a PlayStation business in Kenya.

Friends and relatives could also help you to raise the money needed to start this enterprise. Here is how to borrow your friend’s and family’s money to invest.

Later on, there is a capital breakdown of a Play Station business coupled with a movie shop.

3. Location

Choosing the optimal location is critical when starting a gaming lounge in Kenya. Proximity to your target customers can make or break your success.

Ideal spots are close to high-traffic residential areas, schools, universities, or other youth hangouts. Students are a prime demographic, always looking for gaming and entertainment options near campus for stress relief and socializing.

Being conveniently accessible means more foot traffic and word-of-mouth promotion among the gaming crowd.

Think through visibility, public transit access, parking, and competition from other lounges in the area.

Claiming the right location lays the groundwork for building a thriving lounge with a steady stream of eager gamers.

Don’t underestimate this key factor early on. The perfect location combined with the ideal gaming and movie experience will have customers flocking to your doors.

4. Licenses

Single business permit – all businesses in the country require this license.
Kenya Films Classification Board (KFCB) – for your movie shop.
Music Copyright Society of Kenya – ensures that you can legally play music in your lounge.

5. Security

With a tougher economy, prying eyes will always be waiting to steal from you once your guard is down. You should ensure that windows and doors to your business are grilled by experts. Consequently, invest in a good padlock whose keys can’t be replicated easily. Consider buying CCTV cameras that will help you monitor your business when you are away and a security alarm system in case of a burglar attack.

6. Marketing

Here are the top strategies you should employ to have a successful PlayStation business.

Leverage social media – Create pages on Instagram, Facebook and TikTok. Post updates, run contests, and do giveaways.
Search engine optimization – Optimize your Google My Business listing. Create a website and focus on search engine-friendly content centred around keywords like “gaming lounge Nairobi”, “PS5 gaming zone Kenya” etc.
Run promotions – Offer free gaming minutes, discounted drink combos, and 2-for-1 movie rental coupons. Bundle packages like gaming minutes + soda + popcorn.
Partnerships – Tie up with gaming developers, accessories brands, and events companies. Offer their products in exchange for co-marketing.
Influencer marketing – Invite popular gamers and vloggers to review your lounge. They will showcase it to their ready audiences.
Campus marketing – Engage students by participating in campus events, sponsoring tournaments, and giving talks.
Corporate events – Offer packages for corporate team building and employee engagement events.
Signage – Place visible, eye-catching sign boards and banners outside your premises.

Capital breakdown

1. equipment cost, 2. venue cost, 3. administration cost, 4. total cost.

Is the capital investment too high for you? Here are 15 other business ideas that may be a good fit for you.

Staffing Requirements

To operate smoothly, your lounge needs:

Gaming attendants – Manage the gaming section. Help customers pick games, provide basic gaming support and troubleshoot issues.
Movie rental clerks – Manage DVD rentals. Advise customers and handle payments.
IT technician – Handle maintenance of gaming rigs, internet network and electronic equipment.
Cashier – Man the checkout counter, and receive payments for gaming time and movie rentals.
Customer service – Greet customers, address queries and ensure a positive experience.
Cleaners – Maintain lounge’s cleanliness and ambience.

Hire motivated, friendly staff with a passion for gaming and movies. Train them on customer service standards. Offer attractive commissions and incentives.

Returns on Investment [ROI]

The amount of money your Play Station lounge-cum-movie shop business makes depends on your clientele base and the number of hours of operation.

Largely, gaming lounges open at around 10.00 a.m. and close at around 9.00 p.m. This gives you around 11 hours of operation.

( You may choose to close later but you risk losing your business to burglars)

Considering the Play Stations will not run continuously, factoring in the idle time will give you an average of 7 operational hours.

1. Per-game service returns

The average gaming time (6 minutes) together with an average customer changing time of 4 minutes will give you 6 games played every hour. The average cost per game session is usually KES30.00.

In one hour, a gaming lounge with 4 screens will make KES720 and in one day, the total money made will be;

KES720 x 7hr = KES5040

In one month of 24 operational days, you will have made KES.120,960.

2. Per-hour gaming service returns

Some gaming lounge owners may choose to charge clients on a per-hour basis at a cost of KES200. Given the same parameters above, below are the returns of such an alternative.

Price per hour: KES150

Active Hours: 7Hr

Per day: KES150 x 7Hr x 4 Screens = 4200

In one month, the revenue collected will sum up to KES100,800 .

3. Movie shop returns

Movies or series go for an average KES30 . With an average of 30 clients per day, a movie shop could make up to KES900 . Every month (24 operation days) an average of KES20,000 is made.

4. How much profit can you make from a gaming lounge?

Monthly expenses may sum up to around KES65,000, in the following breakdown;

Gross income from the movie shop and play station lounge will be around KES130,000 . Therefore, subtracting total expenses will give you a monthly net income of KES72,000 . You will consequently recover your capital investment between six to ten months.

Success factors for a Play Station lounge

The Play Station business can be quite competitive. It is therefore important that you offer the best services in your locale. Here are things you should emphasize on;

Call of Duty
Grand Theft Auto
The Witcher
The Last of Us
Blood Borne
Marvel’s Spider-Man: Miles Morales God of War
Ensure that your gaming lounge service and movie shop business is reliable and secure. Have regular opening, and closing hours and days.
Have good customer support that answers queries efficiently.
Focus on a specific target market and learn ways to attract them.
Choose between offering hourly or per-game services.

Minimizing Risks and Handling Challenges

While a gaming lounge business presents lucrative opportunities, it also comes with risks and challenges to manage. Being prepared helps overcome hurdles.

Managing Security Risks

Security is crucial for a business handling expensive equipment and cash transactions. Effective measures include:

Install comprehensive CCTV camera coverage, alarm systems, and secure safes.
Hire experienced security guards to monitor premises overnight.
Keep minimal cash amounts in registers/drawers. Make frequent bank drops.
Use anti-theft cables to secure high-value items like gaming PCs and consoles.
Ensure business assets and equipment are adequate.
Ensure all wiring and cabling are concealed and tamper-proof.

Maintaining Gaming Equipment

To provide an immersive gaming experience, equipment must be properly maintained through:

Timely cleaning of monitors, peripherals, and controllers to keep them functional.
Regular software updates, anti-virus scans, and OS patches on gaming PCs.
Hardware maintenance checks for devices overheating, damaged cables etc.
Scheduled PC component upgrades to support the latest gaming hardware requirements.

Handling Customer Issues

Despite best efforts, customer complaints can arise including:

Hardware malfunctions or technical failures during gaming.
Movie DVDs with defects or scratches.
Billing disputes.
Rowdy customers disrupting others.
Poor customer service.

Address issues promptly and politely. Have a suggestions/complaints box where customers can share grievances. Follow up seriously and upgrade processes to avoid recurrences.

Coping With Power Outages

Frequent power cuts can disrupt gaming and movie experiences, leading to unhappy customers. Mitigate with:

Uninterrupted power supply (UPS) backup for critical equipment.
Standby generator to power entire premises if outages are prolonged.
Candles/emergency lights to help customers safely exit premises.
Communicate and apologize for service disruption. Offer discounts subsequently.

Make sure you have a solid plan before diving into this PlayStation business in Kenya. Follow the laid-out strategies here and you will be headed for success. We may earn a commission for any purchases you make through us. this, however, does not cloud our judgement

A business plan for PlayStation 20pages

Hello Derrick, How can I be of assistance to you?

How To Create a VR Game Center Business Plan: Checklist

By alex ryzhkov, resources on virtual reality game center.

Financial Model
Business Plan
Value Proposition
One-Page Business Plan
SWOT Analysis
Business Model
Marketing Plan

Welcome to our blog post on how to write a business plan for a virtual reality game center! The virtual reality (VR) industry has experienced tremendous growth in recent years, with a projected market value of $44.7 billion by 2027. As more and more people seek immersive gaming experiences, now is the perfect time to enter this exciting industry. In this article, we will guide you through nine essential steps to help you create a comprehensive business plan for your VR game center. Let's dive in!

1. Conduct market research: Start by understanding the current state of the VR gaming market. Analyze consumer trends, market size, and growth potential to gain insights into the demand for your services.

2. Identify target market: Determine who your ideal customers are and tailor your offerings to their preferences. Consider demographics, interests, and purchasing power to create a targeted marketing strategy.

3. Analyze competition: Research existing VR game centers in your area and identify their strengths and weaknesses. Differentiate your business by offering unique experiences or catering to specific niches.

4. Determine location and facilities: Choose a strategic location with sufficient space to accommodate VR gaming setups. Ensure that you have the necessary equipment, such as VR headsets, gaming PCs, and comfortable gaming areas.

5. Calculate startup costs and financial projections: Create a detailed budget for your VR game center, accounting for equipment, licensing fees, marketing expenses, and staffing costs. Project your revenue based on market demand and pricing models.

6. Develop a unique selling proposition: Differentiate your VR game center by offering unique features or services. This could include exclusive game titles, themed gaming rooms, or partnerships with popular gaming brands.

7. Create a marketing and advertising strategy: Develop a comprehensive marketing plan to target your identified customer base. Utilize social media, online advertising, and local partnerships to generate awareness of your VR game center.

8. Identify key partnerships and suppliers: Establish relationships with suppliers of VR equipment and games to ensure a steady supply of the latest gaming experiences. Explore partnerships with local businesses for joint marketing initiatives.

9. Outline operational and staffing requirements: Determine the operational processes and procedures required to run your VR game center smoothly. Develop a staffing plan that includes hiring experienced VR technicians and customer service representatives.

By following these nine steps, you will be well on your way to creating a compelling business plan for your virtual reality game center. Stay tuned for our upcoming blog posts, where we will delve deeper into each step to provide you with actionable insights and tips. Get ready to embark on an exciting journey in the world of immersive gaming!

Conduct Market Research

Market research is a crucial step in the process of developing a business plan for a virtual reality game center. It involves gathering and analyzing information about the target market, industry trends, and potential customers to make informed decisions and develop effective strategies. Here are some important factors to consider when conducting market research:

Identify the target market: Determine the demographics and characteristics of the potential customers for your virtual reality game center. Are they predominantly young adults, families, or a specific niche audience? Understanding your target market will help you tailor your offerings to meet their needs and preferences.
Analyze the demand for virtual reality gaming: Assess the popularity and growth potential of virtual reality gaming in your local region or target market. Look for data on market size, industry trends, and customer preferences to gauge the demand for immersive gaming experiences.
Evaluate the competition: Identify existing virtual reality game centers or gaming venues in your area and analyze their offerings, pricing strategies, and customer experiences. Understanding the competitive landscape will help you position your business and identify unique selling points to stand out from the competition.
Study customer preferences: Conduct surveys, interviews, or focus groups to gather feedback from potential customers about their gaming preferences, interests, and expectations. This will help you identify popular game genres, desired features, and factors that can enhance the overall customer experience.
Assess market potential and growth opportunities: Consider factors such as population density, disposable income, and cultural preferences to determine the market potential for your virtual reality game center. Additionally, look for untapped opportunities or emerging trends that can contribute to the growth and success of your business.

Tips for conducting market research:

Utilize online resources: Explore industry reports, gaming forums, and social media platforms to gather insights and stay updated on the latest trends in virtual reality gaming.
Attend gaming conventions and events: Participate in industry-specific gatherings to connect with experts, gain knowledge, and network with potential customers and partners.
Utilize online surveys and questionnaires: Design online surveys or questionnaires to collect quantitative and qualitative data from a wider audience. Platforms like SurveyMonkey or Google Forms can assist in creating and analyzing surveys.

Identify Target Market

Identifying and understanding your target market is essential for the success of your virtual reality game center. By defining your target market, you can tailor your offerings and marketing strategies to effectively reach and engage your potential customers. Here are some key steps to help you identify your target market:

Research demographics: Begin by researching the demographics of your local area to gain insights into the age groups, gender distribution, and income levels that are most likely to be interested in virtual reality gaming. This information will help you narrow down your target market.
Consider interests and gaming preferences: Understand the interests, preferences, and gaming habits of your potential customers. Determine whether there is a specific age group or gaming niche that your center can cater to, such as casual gamers, hardcore gamers, or families looking for a fun entertainment option.
Assess market demand: Evaluate the demand for virtual reality gaming in your region. Look for indicators such as the popularity of existing gaming centers, the presence of virtual reality arcades, and the level of interest shown in VR gaming events or exhibitions. This will help you gauge the market potential for your business.
Identify target customer personas: Create detailed profiles of your ideal customers, known as customer personas. These personas should include information such as age, interests, income, gaming preferences, and motivations for using virtual reality gaming. This exercise will help you visualize and understand your target market better.
Consider conducting surveys or focus groups to gather direct feedback and insights from potential customers.
Stay updated with industry trends and advancements in virtual reality gaming to anticipate changing interests and preferences of your target market.
Collaborate with local gaming communities, online forums, and social media groups to understand the needs and wants of your target market.

By identifying your target market, you can tailor your services, marketing efforts, and overall business strategy to effectively attract and retain customers. This focused approach will not only help you maximize your chances of success but also allow you to deliver an exceptional virtual reality gaming experience that resonates with your target audience.

Analyze Competition

When starting a virtual reality game center, it is crucial to analyze the competition in your local market. Understanding the strengths, weaknesses, and strategies of your competitors will help you position your center effectively and differentiate yourself from others in the industry.

Identify Competitors: Begin by identifying the existing virtual reality game centers in your area. Look for centers that offer similar immersive gaming experiences and target a similar customer demographic. Take note of their locations, facilities, pricing, and services.

Evaluate Competitive Advantages: Assess the unique features and advantages that your competitors offer. This could include exclusive partnerships with game developers, high-quality gaming equipment, or a strong online presence. Identify areas where your center can offer something different and appealing to customers.

Visit competitor game centers to experience their offerings firsthand and observe their customer service standards.
Engage with online communities and forums to learn about the reputation and customer feedback of your competitors.
Consider conducting surveys or focus groups to gain insights into what customers appreciate or find lacking in existing game centers.

Study Pricing Strategies: Analyze the pricing structures of your competitors. Determine whether they charge hourly rates, offer package deals, or have membership options. Assess the value they provide for the price and consider how your pricing strategy can be competitive while ensuring profitability.

Identify Target Market Overlaps: Look for potential overlaps in your target market with your competitors. Identify any gaps or underserved segments that you can cater to. This could include specific age groups, gaming preferences, or additional services that others are not providing.

Monitor Marketing and Advertising Strategies: Observe the marketing and advertising tactics used by your competitors. Study their online presence, social media engagement, and promotional campaigns. Identify effective strategies that you can adopt for your virtual reality game center while also brainstorming unique approaches to stand out.

By thoroughly analyzing the competition, you can gain valuable insights that will inform the development of your virtual reality game center's business plan. This knowledge will help you forge a competitive edge and position your center as a top choice for immersive gaming experiences in your local market.

Determine Location And Facilities

When it comes to establishing a virtual reality game center, choosing the right location and setting up appropriate facilities are crucial to the success of your business. Here are some key factors to consider:

Accessibility: Look for a location that is easily accessible to your target market, whether it's a bustling mall, a popular entertainment district, or a high-traffic area. The proximity to public transportation and parking facilities should also be taken into account.
Space Requirements: VR gaming requires ample space for players to move around freely without any obstructions. Calculate the square footage needed for gaming areas, lounges, and other amenities to ensure a comfortable and enjoyable experience for your customers.
Infrastructure: Ensure that the location has the necessary infrastructure to support your virtual reality game center. This includes reliable and high-speed internet connectivity, electrical outlets, and proper ventilation to prevent overheating of gaming equipment.
Gaming Stations: Equip your center with top-of-the-line gaming PCs and VR headsets to offer the best possible experience to your customers. Consider the number of gaming stations you'll need based on your target market size and peak hours of operation.
Lounge Area: A comfortable and inviting lounge area is essential for customers to relax, socialize, and recharge between gaming sessions. Provide comfortable seating, refreshments, and entertainment options to enhance the overall experience.
Accessibility for Differently-Abled Individuals: Consider making your center accessible for differently-abled individuals by providing ramps, wider doorways, and wheelchair-accessible gaming stations.

Tip 1: Location is Key

Choose a location that is visible and attracts foot traffic.
Consider leasing a space in a popular entertainment or shopping complex.

Tip 2: Prioritize Comfort

Invest in comfortable seating in the lounge area to encourage longer stays.
Ensure proper lighting and an overall pleasant atmosphere.

By carefully considering the location and facilities of your virtual reality game center, you can create an immersive and enjoyable gaming environment that will attract customers and keep them coming back for more.

Calculate Startup Costs And Financial Projections

One of the crucial steps in setting up a virtual reality game center is calculating the startup costs and creating financial projections. A detailed and accurate financial plan will help you understand the initial investment required and forecast the profitability of your business.

To calculate the startup costs, you need to consider various factors such as the cost of acquiring VR equipment, gaming PCs, and other necessary hardware and software. Additionally, include expenses related to setting up the gaming area, purchasing furniture and furnishings, and obtaining necessary licenses and permits. It is essential to conduct thorough research and obtain quotes from reliable suppliers to ensure your budget is comprehensive.

Creating financial projections involves estimating the revenue your virtual reality game center will generate and the expenses it will incur. Start by determining the average hourly rate you will charge customers and estimate the number of customers you expect to serve each day, week, or month. This will give you an idea of the revenue potential of your business.

Next, consider the operating expenses you will incur, including rent, utilities, staff salaries, and marketing costs. It is essential to factor in all recurring expenses to have a clear understanding of your financial commitments.

Tip 1: Consider potential fluctuation in customer demand and revenue during different seasons. Plan accordingly to manage cash flow effectively.
Tip 2: Allocate a budget for ongoing maintenance and upgrades of VR equipment to ensure a seamless gaming experience for your customers.
Tip 3: Research and track industry trends and developments to adjust your financial projections and stay ahead in the competitive market.

By conducting comprehensive research, accurately estimating costs, and creating realistic financial projections, you will be well-prepared to secure funding, make informed business decisions, and steer your virtual reality game center towards success.

Develop A Unique Selling Proposition

A unique selling proposition (USP) is a crucial element in differentiating your virtual reality game center from the competition and attracting your target market. It is a concise statement that highlights the unique benefits and value proposition of your business. Here are some key steps to develop an effective USP for your virtual reality game center:

Narrow down your target market: Understand the demographics and preferences of your target audience. This will help you tailor your USP to their specific needs and desires.
Analyze the competition: Study your competitors and identify what sets your virtual reality game center apart from them. Consider the quality of the VR equipment, the range of games and simulations offered, and the overall experience provided.
Identify your unique features: Determine the distinctive features that make your game center stand out. Is it the cutting-edge technology, the diverse range of game genres, the spacious gaming areas, or the comfortable lounge area for socializing?
Highlight customer benefits: Focus on the benefits that your customers will experience by choosing your virtual reality game center. Emphasize the immersive and lifelike gaming experience, the ability to compete with friends or participate in virtual tournaments, and the vibrant community atmosphere.

Tips for Developing a Compelling USP:

Keep it concise: Your USP should be short and memorable, capturing the essence of what sets your business apart in a few words.
Focus on the customer: Address the unique needs and desires of your target market, highlighting how your virtual reality game center fulfills those desires and provides unmatched value.
Emphasize the experiential aspect: VR gaming offers a one-of-a-kind experience, so make sure to highlight the immersive and lifelike elements that your center provides.
Create a sense of community: Showcase how your game center fosters a vibrant community where VR enthusiasts can socialize, connect, and share their passion for gaming.
Be authentic: Your USP should reflect the true essence of your business and align with your values, ensuring credibility and trust from your potential customers.

Create A Marketing And Advertising Strategy

Once you have determined your target market and have a clear understanding of the competitive landscape, it is essential to develop a comprehensive marketing and advertising strategy. This strategy will not only help you attract customers to your virtual reality game center but also establish your brand presence and position your business as the go-to destination for immersive gaming experiences.

1. Define Your Brand Identity: Start by defining your brand identity, including your business's mission, values, and unique selling proposition. This will guide your marketing efforts and create a cohesive and consistent message across all marketing channels.

2. Understand Your Target Audience: Dive deeper into understanding your target audience's preferences, behavior, and interests. This insight will ensure that your marketing messages resonate with your audience and increase the chances of attracting and retaining customers.

Conduct surveys or interviews with existing customers or potential target audience to gather valuable feedback and insights.
Utilize social media analytics and tracking tools to understand your audience's demographics and online behavior.

3. Utilize a Multichannel Approach: Design your marketing strategy with a multichannel approach to maximize your reach and visibility. Consider using a combination of online and offline marketing channels such as social media platforms, search engine optimization (SEO), content marketing, email marketing, influencers, print ads, and local community events.

4. Engage with Social Media: Leverage the power of social media to connect with your target audience and build brand awareness. Create engaging content, share updates about new games or promotions, run contests, and encourage user-generated content to foster a sense of community and excitement around your virtual reality game center.

Identify popular social media platforms among your target audience and prioritize your efforts accordingly.
Incorporate visually appealing graphics and videos in your social media posts to capture attention and generate interest.

5. Collaborate with Influencers: Partner with influential gamers or virtual reality enthusiasts who have a significant following on social media platforms. These influencers can showcase their experiences at your game center, create engaging content, and generate buzz among their followers, ultimately attracting new customers to your business.

6. Leverage Local Partnerships: Establish partnerships with local businesses, event organizers, or community organizations to promote your virtual reality game center. Cross-promotions, joint events, or sponsorships can help you tap into their existing customer base and expand your reach in the local market.

7. Monitor and Optimize: Continuously monitor the performance of your marketing and advertising efforts. Track key metrics, such as website traffic, conversion rates, social media engagement, and customer feedback. Based on this data, optimize your strategies and make necessary adjustments to ensure maximum effectiveness.

By developing a well-thought-out marketing and advertising strategy, you can effectively position your virtual reality game center and attract a wide range of customers, establishing your business as a leader in the immersive gaming industry.

Identify Key Partnerships And Suppliers

When establishing a virtual reality game center, it is crucial to identify key partnerships and suppliers that can contribute to the success and smooth operation of your business. These partnerships and suppliers can provide essential resources, expertise, and support to enhance your offerings and ensure customer satisfaction.

1. VR Equipment Suppliers: Look for established suppliers of virtual reality equipment who can provide high-quality headsets, gaming PCs, controllers, and other necessary hardware. Ensure that they offer reliable customer support and can meet your specific requirements regarding quantity and technical specifications.

2. Game Developers and Publishers: Forge partnerships with game developers and publishers who create and distribute immersive VR games. Collaborating with reputable developers can ensure a steady supply of engaging content for your customers. Negotiate licensing agreements to legally offer popular and sought-after VR game titles.

3. Snack and Beverage Suppliers: To create a comfortable and enjoyable environment for your customers, identify suppliers for snacks, beverages, and refreshments. Consider partnering with local vendors or distributors who can provide a diverse range of options to cater to varying tastes and preferences.

4. Furniture and Interior Design Services: Collaborate with furniture suppliers or interior design services to create a welcoming and aesthetically pleasing lounge area for your customers. Choose comfortable seating options, gaming stations, and decoration that aligns with the theme of your virtual reality game center.

Research and compare prices among different suppliers to secure the best deals.
Consider maintaining relationships with multiple suppliers to ensure a continuous supply of equipment and resources.
Attend industry trade shows and conferences to network with potential partners and stay updated on the latest advancements in virtual reality technology.
Seek recommendations or testimonials from other virtual reality game centers to find reliable suppliers and partners.

By identifying and establishing key partnerships and suppliers, you can strengthen the foundation of your virtual reality game center and enhance its offerings. Remember to collaborate with reliable and reputable entities who share your commitment to delivering exceptional and immersive gaming experiences to your customers.

Outline Operational And Staffing Requirements

Operating a virtual reality game center requires careful planning and organization to ensure a smooth and enjoyable experience for customers. Below are the key operational and staffing requirements to consider when setting up your center:

1. Equipment and maintenance: Ensure you have a reliable supply of VR headsets, gaming PCs, and other necessary equipment. Regular maintenance and software updates are essential to keep the technology running smoothly.
2. Gaming area setup: Create a spacious and comfortable gaming environment that allows for free movement and adequate ventilation. Arrange gaming stations with enough distance between them to ensure privacy for players.
3. Game library and licenses: Curate a diverse and exciting collection of VR games and simulations. Acquire the necessary licenses to legally operate and offer these games to customers.
4. Reservation and scheduling system: Implement a user-friendly online reservation system to allow customers to book gaming sessions in advance. This helps manage customer flow and prevents long waiting times.
5. Safety protocols: Establish clear safety guidelines and protocols. Ensure all players understand these rules to avoid accidents or injuries during gaming sessions.
6. Staff training: Train your staff on how to assist customers with setting up and using the VR equipment. They should also be knowledgeable about the various games and be able to recommend suitable options based on customer preferences.
7. Customer service: Provide excellent customer service to enhance the overall experience. Be prompt in addressing any technical issues or concerns raised by customers, ensuring their satisfaction and loyalty.
8. Cleaning and maintenance: Establish a regular cleaning and maintenance schedule to keep the gaming area and equipment in top condition.
9. Hiring and staffing: Recruit skilled and enthusiastic staff members who have a passion for virtual reality gaming. Consider their technical expertise, customer service skills, and ability to handle high-pressure situations.

Tips for operational and staffing requirements:

Train your staff regularly on new games and updates to stay up-to-date with the latest developments in the virtual reality gaming industry.
Consider offering special promotions or loyalty programs to encourage repeat visits and customer engagement.
Invest in a reliable internet connection to ensure smooth online multiplayer experiences.
Take customer feedback into account and continually improve your services based on their suggestions.

In conclusion, writing a business plan for a virtual reality game center involves conducting thorough market research, identifying the target market, analyzing the competition, determining the location and facilities, calculating startup costs and financial projections, developing a unique selling proposition, creating a marketing and advertising strategy, identifying key partnerships and suppliers, and outlining operational and staffing requirements.

By following this 9-step checklist, you can ensure that your virtual reality game center is well-planned and positioned for success. With a diverse range of immersive VR games, top-of-the-line equipment, and a comfortable lounge area, your center can become the go-to destination for gamers of all ages and skill levels in your local region.

Providing an accessible and thrilling escape into virtual worlds, your center will create a vibrant community of VR enthusiasts. By offering attractive hourly rates and bundled packages, you can make this cutting-edge technology accessible to a broader market.

Remember to continuously monitor market trends, adapt your offerings to evolving customer preferences, and consistently deliver exceptional experiences to ensure the long-term success of your virtual reality game center.

$169.00 $99.00 Get Template

Related Blogs

Starting a Business
KPI Metrics
Running Expenses
Startup Costs
Pitch Deck Example
Increasing Profitability
Sales Strategy
Rising Capital
Valuing a Business
How Much Makes
Sell a Business
Business Idea
How To Avoid Mistakes

Your email address will not be published. Required fields are marked *

Please note, comments must be approved before they are published

Company Directory
Terms of Use
Privacy Policy
Sign In / Join Now

Moscow Metro Station Proposal

Variant Studio

Moscow, Russia

A proposal by London-based design and architectural studio VariantStudio to create a noise-absorbing metro station. The station would be covered in porous ceramic panels that would absorb the train noise and the echo from the tunnels, therefore providing a more relaxed atmosphere in the station and creating a much more positive journey. The quietest metro station in the world? Possibly!

Design Team

In the subway tunnels and its premises, the underground trains and a constant passenger flow create a lot of noise and a strong echo. The conceptual idea of the architectural design for Novoperedelkino station in Moscow is to cover the walls and ceilings with acoustic and sound absorbing elements, therefore reducing the possibility of the sound waves to bounce off the walls and ceilings and create echo.

The three dimensional pyramid and prism panels would be created from lightweight and porous ceramic, that would be sound absorbing and fire safe. The finishing of the station would not only absorb noise, but it would be also used as an element for passenger navigation. The walls, floor and ceiling would form a pattern that would point the way to the platform, nearest exits and indicate from which side the train is approaching, therefore helping the passengers to navigate easier in the subway station. Walls and ceilings are created in a neutral ochre tone, but functionally significant elements that require attention are highlighted in more bright blue indigo.

Though the station requires only low and simple maintenance, we've also developed an innovative solution for cleaning the platform wall. The platform walls would be cleaned with a method used in car washing—during the nighttime, incorporated brushes move along the wall and remove tough train grease.

The visual language of the entrance pavilions reflects the main purpose of the station: simple movement. The area between the pavilions is provided with multi-level green zones, pedestrian walkways, shrubs, flowerbeds and recreation zones. Just like the station itself, the green zone is designed to absorb noise from the nearby highway. The bushes are planted and trimmed, therefore absorbing a noise of 40 decibels from the passing vehicles.

Architectural design will provide the passengers comfort and safety.

The quietest metro station in the world? Possibly!

Learn More About This Project x

o 2 Favorite This
Q 3 Comment

I realize you left the brushes uncovered for visualization purposes, but as I'm sure you know, they would have to be covered so as not to fling grime on passersby! Also, I couldn't help but notice the benches facing the tracks and thought I would paste this: http://www.core77.com/posts/35103/Designing-a-Solution-to-Stop-Drunks-from-Falling-Off-of-Subway-Platforms - For consideration

There are many Montreal stations that had a bright style to them when new. Now, half the lights are continually burned out and spider webs seem to never be removed. Let alone the inevitable filth of 100,000 people bumping in and out everyday.

Looks annoying to clean.

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.

Test it out; it only takes a single click to unsubscribe

m Sign In with Twitter
U Sign In with Linkedin
j Sign In with Core77 Account
Email or Username
Password Forgot password?
Keep me signed in

Don't have an account? Join Now

Create a Core77 Account

Y Join Now with Facebook
m Join Now with Twitter
U Join Now with Linkedin
j Join Now with Email
Email Not Public
Confirm Password

Already have an account? Sign In

By creating a Core77 account you confirm that you accept the Terms of Use

Reset Password

Please enter your email and we will send an email to reset your password.

How cellphones can get you killed on the modern battlefield, according to a US Army officer

A US Army officer said military trainers had warned soldiers of the dangers of cellphone use.
"The cellphone is the new cigarette in the foxhole," he told Foreign Policy.
Ukraine has used Russian soldiers' cellular data to locate and target their positions.

Cellphones have revolutionized the ways war is documented, providing snapshots of life on the front lines, glimpses of the latest military equipment, and harrowing images of death and destruction.

But they are also potentially lethal for the soldiers carrying them, a US Army officer has said.

Maj. Gen. Curtis Taylor told Jack Detsch, a reporter at Foreign Policy , that Army trainers had been warning soldiers about the dangers of taking cellphones on operations.

"We've shown soldiers, 'Hey, your cellphone can get you killed,'" Taylor, the commanding general of the National Training Center and Fort Irwin, said.

He pointed to one training incident when he said he and his team were able to locate an otherwise undetectable Apache stealth helicopter as it made its way through their air defenses because the pilot's phone was moving at 120 miles per hour.

Taylor compared the dangers posed by cellphones to that of cigarette smoking during World War II, when the spark of a match or the glow of a cigarette could help snipers pick out enemy targets.

Ukraine has targeted Russian cellular data

The Russia-Ukraine war has been marked by the use of cellular data to target enemy positions.

A January report by the cybersecurity company Enea highlighted the Ukrainian strike on a Russian barracks in the city of Makiivka in eastern Ukraine on New Year's Eve 2022.

The Russian Ministry of Defense said the strike occurred after Russian reservists turned on their cellphones , allowing Ukrainian intelligence operatives to identify their location.

The area was then targeted by an M142 High Mobility Artillery Rocket Systems (HIMARS). Russian sources claim 89 soldiers were killed in the strikes, while Ukraine put the number at around 400.

In a statement following the incident, the Russian Ministry of Defense said: "It is already obvious that the main reason for what happened was the switching on and massive use — contrary to the prohibition — by personnel of mobile phones in a reach zone of enemy weapons."

"This factor allowed the enemy to locate and determine the coordinates of the location of the servicemen to launch a missile strike," it added.

Russia is likely using similar tactics to its advantage, however.

It is known to be using the Leer-3 electronic warfare system, which is capable of identifying 2,000 phones within a 3.7-mile range, potentially exposing Ukrainian locations, Sky News previously reported.

Electronic warfare uses the electromagnetic spectrum, including signals like radio, infrared, or radar, to disrupt and degrade an enemy's ability to use those signals, according to defense manufacturer Lockheed Martin .

It has played a crucial role in the conflict so far due to its potential for identifying targets and combating drone attacks.

While the dangers of using a cellphone on the battlefield appear plentiful, the Enea report said: "A mobile device — despite its risks — has utility as a backup communication system; a means to document enemy movements, create after-action reports or other intelligence; and as a propaganda/content generation system."

Watch: DIY exploding drones are changing the game in Ukraine war

Main content

Contact us
Competencies

Shortlist announced for the Moscow Metro station competition

September 23, 2014

RECOMMENDED EVENT:

Claudia Looi

Touring the Top 10 Moscow Metro Stations

By Claudia Looi 2 Comments

Komsomolskaya metro station looks like a museum. It has vaulted ceilings and baroque decor.

Hidden underground, in the heart of Moscow, are historical and architectural treasures of Russia. These are Soviet-era creations – the metro stations of Moscow.

Our guide Maria introduced these elaborate metro stations as “the palaces for the people.” Built between 1937 and 1955, each station holds its own history and stories. Stalin had the idea of building beautiful underground spaces that the masses could enjoy. They would look like museums, art centers, concert halls, palaces and churches. Each would have a different theme. None would be alike.

The two-hour private tour was with a former Intourist tour guide named Maria. Maria lived in Moscow all her life and through the communist era of 60s to 90s. She has been a tour guide for more than 30 years. Being in her 60s, she moved rather quickly for her age. We traveled and crammed with Maria and other Muscovites on the metro to visit 10 different metro stations.

Arrow showing the direction of metro line 1 and 2

Moscow subways are very clean

To Maria, every street, metro and building told a story. I couldn’t keep up with her stories. I don’t remember most of what she said because I was just thrilled being in Moscow. Added to that, she spilled out so many Russian words and names, which to one who can’t read Cyrillic, sounded so foreign and could be easily forgotten.

The metro tour was the first part of our all day tour of Moscow with Maria. Here are the stations we visited:

1. Komsomolskaya Metro Station is the most beautiful of them all. Painted yellow and decorated with chandeliers, gold leaves and semi precious stones, the station looks like a stately museum. And possibly decorated like a palace. I saw Komsomolskaya first, before the rest of the stations upon arrival in Moscow by train from St. Petersburg.

2. Revolution Square Metro Station (Ploshchad Revolyutsii) has marble arches and 72 bronze sculptures designed by Alexey Dushkin. The marble arches are flanked by the bronze sculptures. If you look closely you will see passersby touching the bronze dog's nose. Legend has it that good luck comes to those who touch the dog's nose.

Touch the dog's nose for good luck. At the Revolution Square station

Revolution Square Metro Station

3. Arbatskaya Metro Station served as a shelter during the Soviet-era. It is one of the largest and the deepest metro stations in Moscow.

Arbatskaya Metro Station

4. Biblioteka Imeni Lenina Metro Station was built in 1935 and named after the Russian State Library. It is located near the library and has a big mosaic portrait of Lenin and yellow ceramic tiles on the track walls.

Lenin's portrait at the Biblioteka Imeni Lenina Metro Station

5. Kievskaya Metro Station was one of the first to be completed in Moscow. Named after the capital city of Ukraine by Kiev-born, Nikita Khruschev, Stalin's successor.

Kievskaya Metro Station

6. Novoslobodskaya Metro Station was built in 1952. It has 32 stained glass murals with brass borders.

Novoslobodskaya metro station

7. Kurskaya Metro Station was one of the first few to be built in Moscow in 1938. It has ceiling panels and artwork showing Soviet leadership, Soviet lifestyle and political power. It has a dome with patriotic slogans decorated with red stars representing the Soviet's World War II Hall of Fame. Kurskaya Metro Station is a must-visit station in Moscow.

Ceiling panel and artworks at Kurskaya Metro Station

8. Mayakovskaya Metro Station built in 1938. It was named after Russian poet Vladmir Mayakovsky. This is one of the most beautiful metro stations in the world with 34 mosaics painted by Alexander Deyneka.

Mayakovskaya station

One of the over 30 ceiling mosaics in Mayakovskaya metro station

9. Belorusskaya Metro Station is named after the people of Belarus. In the picture below, there are statues of 3 members of the Partisan Resistance in Belarus during World War II. The statues were sculpted by Sergei Orlov, S. Rabinovich and I. Slonim.

10. Teatralnaya Metro Station (Theatre Metro Station) is located near the Bolshoi Theatre.

Teatralnaya Metro Station decorated with porcelain figures .

Taking the metro's escalator at the end of the tour with Maria the tour guide.

Have you visited the Moscow Metro? Leave your comment below.

January 15, 2017 at 8:17 am

An excellent read! Thanks for much for sharing the Russian metro system with us. We're heading to Moscow in April and exploring the metro stations were on our list and after reading your post, I'm even more excited to go visit them. Thanks again 🙂

December 6, 2017 at 10:45 pm

Hi, do you remember which tour company you contacted for this tour?