marketing research multiple choice questions and answers

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Marketing Research MCQs Multiple Choice Questions Answers pdf

Marketing Research MCQs Multiple Choice Questions Answers pdf! To conduct effective marketing research, you need to understand the different marketing research methods. One way to gain this understanding is by completing multiple-choice questions and answers (MCQs).

Many resources can help you complete MCQs effectively. Our website offers free online MCQs to help you test your comprehension of the different marketing research methods.

Brief About Marketing Research

Marketing research involves collecting, examining, and presenting data pertinent to a marketing scenario.

Businesses can benefit from this by utilizing it to determine the appropriate products or services to offer, the right pricing strategy, and the best location to sell them. Marketing research is conducted in several ways, including surveys, focus groups, and interviews. The most common method is the survey, which can be conducted by telephone, mail, or online.

One important thing to remember when conducting marketing research is that it should be objective. The researcher’s beliefs or opinions should not influence the data collected.

The 4 things you need to remember for Marketing Research

1.  Marketing research is essential for any business, big or small. I can assist you in gaining insights into your audience so that you can tailor your approach and connect with them more effectively.

2.  There are many different types of marketing research, but the most popular ones are focus groups, surveys, interviews, consumer panels, and online panels.

3.  Selecting the appropriate research type for your requirements is vital because each has advantages and disadvantages. For example, a survey would be the best option if you’re looking for feedback on a new product or service.

4.  If you want to understand how customers use your product or service, focus groups or interviews would be the better choice. And if you’re targeting a specific demographic group, then consumer or online panels would be the best way to go.

Thus, as you obtain new data through market research, you should update and expand your plan to ensure it reflects your targets and goals.

What will market research provide

Market research is becoming increasingly popular for businesses in all industries. In today’s competitive market, companies need to understand their target audience and gain insights into best meeting their customers’ needs.

Market research provides a wide range of valuable information which can be used to inform decisions and strategies.

Market research involves gathering data about customer behaviours, trends and preferences. This data can be used to assess the performance of existing products or services and identify potential growth or development opportunities.

Businesses can tailor their offerings more effectively by understanding what factors influence customer behaviour. Additionally, this data allows them to develop campaigns targeted at the right people with the right message at the right time – improving overall ROI on marketing efforts.

Overall, market research provides a wealth of invaluable information in today’s competitive business environment.

A market research report does not include the following.

It is difficult to provide an exhaustive list of what a market research report does not include, as this can vary depending on the specific report and the requirements of the client or organization commissioning the report. However, some elements that may not be included in a market research report are:

• Recommendations or specific actions to be taken based on the findings
• Personal opinions or biases of the researcher or analyst
• Confidential or proprietary information that cannot be shared with the public
• Raw data or data that is not relevant to the research objectives
• Detailed methodology or technical details that are not relevant to the end user
• Information on competitors or other companies is irrelevant to the research objectives.

Again, it’s important to note that the contents of a market research report can vary depending on the specific project and requirements of the client or organization commissioning the report.

Marketing Research MCQs Quiz Question and Answers

Question No 01. Market research is an organised effort to collect information about ___or___. (a) Market, Consumer (b) Market, Marketing (c) Mind, Media (d) Marketing, Behavior Ans: (a) Market, Consumer

Question No 02. The ___ is a clear statement of what is expected by when and at what price. (a) Research (b) Information (c) Knowledge (d) Brief Ans: (d) Brief

Question No 03. Syndicated research is ___ common among Indian firms. (a) Most (b) Not yet (c) Featuring (d) Seen very Ans: (b) Not yet

Question No 04. A ___ may prefer one research supplier over another due to a good working relationship, cost considerations, and ability to make deadlines. (a) Agency (b) Agent (c) Client (d) Researcher Ans: (c) Client

Question No 05. After “picking the brains” of the suppliers, the client assembles a ___ and then contracts directly with field services to gather the data. (a) Profile (b) Data (c) Answers (d) Questionnaire Ans: (d) Questionnaire

Question No 06. In report writing, the jargon and technical terms should be kept at ___. (a) Bay (b) Minimum (c) Special (d) Specific Ans: (b) Minimum

Question No 07. For the report to be accurate, all ___ must be accurate. (a) Inputs (b) Information (c) Question (d) None of above Ans: (a) Inputs

Question No 08. Each ___ must have the support of the conclusion. (a) Opening (b) Finding (c) Recommendation (d) All of above Ans: (c) Recommendation

Question No 09. The ___ window is the default window when u run SPSS. (a) Data Editor (b) Data Addition (c) Data Input (d) Data Analysis Ans: (a) Data Editor

Question No 10. The Kruskal-Wallis test is used when more than ___ populations are involved. (a) One (b) Two (c) Three (d) Zero Ans: (b) Two

Question No 11. ___ published can be used as a source for the hypothesis. (a) Report (b) Article (c) News (d) Case Studies Ans: (d) Case Studies

Question No 12. Data entry can be defined as the direct input of data in the appropriate data fields of a ___. (a) Database (b) MDSS (c) MIS (d) MkIS Ans: (a) Database

Question No 13. ___ is the difference between the highest and lowest observed values. (a) Average (b) Range (c) Scaling (d) Mode Ans: (b) Range

Question No 14. For an intensive and continuous study, a ___ sample may be suitable. (a) Large (b) Core (c) Sizable (d) Small Ans: (d) Small

Question No 15. In the comparison to the census technique, the conclusions derived from the sample are ___ liable to error. (a) More (b) Less (c) Likely (d) None of above Ans: (a) More

Question No 16. Research that is motivated by personal or political gain involves a breach of ___ standards. (a) Hypothetical (b) High (c) Ethical (d) Professional Ans: (d) Professional

Question No 17. Analyzing consumer grievances is a part of research related to ___. (a) Price (b) Product (c) Promotion (d) Behavior Ans: (b) Product

Question No 18. ___ the study of sales generated by a good or service to determine the reasons for its success or failure, and how its sales performance can be improved. (a) Demand Analysis (b) Cost Analysis (c) Decision Analysis (d) None of above Ans: (a) Demand Analysis

Question No 19. Consumer research helps to ___ the problem to be solved. (a) Identify (b) Introduce (c) Define (d) Point out Ans: (c) Define

Question No 20. ___ reveals the quantity demanded at various levels of price. (a) Pricing Testing (b) Demand Testing (c) Demographic Testing (d) None of above Ans: (a) Pricing Testing

Question No 21. The market build-up method is also referred to as the ___ approach. (a) Bottom-up (b) Bottom-down (c) Top-down (d) Top-up Ans: (a) Bottom-up

Question No 22. The basic purpose of capturing and processing data is to produce results. (a) True (b) False (c) Can’t say Ans: (b) False

Question No 23. Information is usually classified into various categories depending upon its ___. (a) Scale (b) Level (c) Nature (d) Size Ans: (c) Nature

Question No 24. ___ search describes the situation where a fairly limited and unstructured attempt is made to obtain information for a specific purpose. (a) Valid, (b) Useful (c) Meaningful (d) Informal Ans: (d) Informal

Question No 25. Qualitative information can only be ___. (a) Observed (b) Seen (c) Felt (d) Experienced Ans: (a) Observed

Question No 26. The first step in the marketing research process is ___. (a) Collecting data (b) Defining the objective (c) Defining the solution (d) None of above Ans: (d) None of above

Question No 27. ___ research explores the effect of one variable on another. (a) Casual (b) Exploratory (c) Qualitative (d) Quantitative Ans: (a) Casual

Question No 28. The main disadvantage of the in-depth interview is that it is ___. (a) Very hard (b) Very direct (c) Time-consuming (d) Resource consuming Ans: (c) Time-consuming

Question No 29. ___ Technique is used to determine the images of two competing brands. (a) TET (b) Still (c) TAT (d) Imagery Ans: (d) Imagery

Question No 30. Quantitative marketing research is a ___ method that utilizes statistical techniques. (a) Delphi (b) Projective (c) Social research (d) None of above Ans: (c) Social research

Question No 31. ___ seeks out the “why”, not the “how” of its topic through the analysis of unstructured information. (a) Quantitative research (b) Depth Interview (c) Protocol analysis (d) Qualitative research Ans: (d) Qualitative research

Question No 32. The self-assessment program ___ accountability. (a) Defines (b) Raises (c) Declares (d) Decrease Ans: (a) Defines

Question No 33. ___ technology can enhance consistency through customized scoring models. (a) Audit (b) Specific (c) Direct (d) Relevant Ans: (a) Audit

Question No 34. Panels can be used to study the ___ to potential or actual events. (a) Real (b) Behavior (c) Attitude (d) None of above Ans: (d) None of above

Question No 35. The terms validity, reliability, and measurement accuracy are often used interchangeably. (a) True (b) False (c) Can’t says Ans: (a) True

Question No 36. ___ refers to the degree of variable error in measurement. (a) Differential (b) Summated (c) Predicate (d) Reliability Ans: (d) Reliability

Question No 37. An ideal sample must be such that it represents adequately the ___. (a) Whole segment (b) Whole population (c) Whole market (d) None of above Ans: (b) Whole population

Question No 38. Most of the surveys are made by the technique of ___. (a) Primary research (b) Secondary research (c) Sample survey (d) All of above Ans: (c) Sample survey

Question No 39. Errors in ___ and ___ give rise to non-sampling errors. (a) Input, Coding (b) Collecting, Analyzing (c) Identifying, Interpretation (d) Compilation, Tabulation Ans: (d) Compilation, Tabulation

Question No 40. ___ conversion of data into a form that can be processed by computer. (a) Data processing (b) Data Collection (c) Data Analysis (d) Data Filtering Ans: (a) Data processing

Question No 41. ___ is used to define variables and make changes to the data file you are using. (a) Data (b) Information (c) Program (d) Graph Ans: (a) Data

Question No 42. A significance test consists of calculating the ___ of obtaining a statistic as different or more different from the null hypothesis. (a) Process (b) Plan (c) Probability (d) Preference Ans: (c) Probability

Question No 43. ___, the numeric value separating the higher half of a sample, population, or probability distribution, from the lower half. (a) Mean (b) Middle (c) Between (d) None of above Ans: (d) None of above

Question No 44. Data editing can be done in two stages namely ___ editing and ___ editing. (a) Primary, Secondary (b) Table, Field (c) Office, Field (d) Marketing, Statistical Ans: (c) Office, Field

Question No 45. Coding refers to those activities which help in transforming edited questionnaires into a form that is ready for analysis. (a) True (b) False (c) Can’t Say Ans: (a) True

Question No 46. The relative error is the ratio of ___ to ___. (a) Absolute error, the estimated error (b) Fundamental error, plan (c) Sampling error, Selective error (d) None of above Ans: (a) Absolute error, estimated error

Question No 47. ___ is a set of procedures and methods for the regular, planned collection, analysis, and presentation of information for use in marketing decisions. (a) D.S.S. (b) M.I.S. (c) D.I.S. (d) M.D.D.S. Ans: (b) M.I.S.

Question No 48. If the units in the field of the survey are liable to change or if these are ___ the sampling technique will be very hazardous. (a) Homogeneous (b) Homogeneity (c) Hygiene (d) Not homogeneous Ans: (d) Not homogeneous

Question No 49. The technological changes consist of factors related to ___ applied and the ___ and ___ uses in the production of goods and services. (a) Knowledge (b) Materials, Machines (c) All of above (d) None of above Ans: (c) All of above

Question No 50. Customer profiling is one of the most effective tools for determining where and how to conduct your business. (a) True (b) False (c) Can’t say Ans: (a) True

More MCQs on Marketing Research

Question No 51. Market research analysis cannot be done with the amount of data we have today. (a) True (b) False (c) Can’t say Ans: (b) False

Question No 52. What is the research methodology? a) The process of data analysis b) The approach to data collection c) The selection of research participants d) The formulation of research questions Ans: b) The approach to data collection Explanation: Research methodology refers to the systematic approach and techniques used to collect and analyze data for a research study.

Question No 53. What is the purpose of a research design? a) To identify research objectives b) To analyze data c) To select research participants d) To choose data collection methods Ans: d) To choose data collection methods Explanation: A research design outlines the plan for data collection and the methods to be used in a research study.

Question No 54. What is Google AdSense? a) A search engine b) A social media platform c) An advertising program d) A web browser Ans: c) An advertising program Explanation: As a website owner or publisher, you can use Google AdSense to display website ads tailored to your audience. This program allows you to earn money based on the number of clicks or impressions that the advertisements receive.

Question No 55. What is the minimum payment on AdSense? a) $10 b) $50 c) $100 d) $500 Ans: b) $50 Explanation: The minimum payment threshold for AdSense is $50. Once your earnings reach this amount, you can receive a payment from Google.

Question No 56. What are the ways to earn money through Google Ads? a) By watching ads b) By clicking on ads c) By displaying ads on my website d) By searching on Google Ans: c) By displaying ads on my website Explanation: Website owners and publishers can earn money from Google Ads by displaying website ads and earning revenue based on clicks or impressions.

Question No 57. What is a primary data source? a) Journals and articles b) Government reports c) Data collected by others d) Data collected firsthand Ans: d) Data collected firsthand Explanation: Primary data is collected directly from the source, such as through surveys, interviews, or experiments.

Question No 58. Secondary data in marketing research can be obtained from: a) Surveys and questionnaires b) Interviews with experts c) Data collected for a different purpose d) Experiments and observations Correct Answer: c) Data collected for a different purpose Explanation: Secondary data refers to information someone collects for a different purpose. It can be obtained from various sources such as government publications, industry reports, academic journals, and other existing databases.

Question No 59. Market research is an activity of which plan? a) Business plan b) Marketing plan c) Financial plan d) Production plan Correct Answer: b) Marketing plan Explanation: Market research is a crucial component of the marketing plan. Collecting and analyzing data on the target market, competitors, and industry trends is necessary to make informed marketing decisions.

Question No 60. Marketing research starts from: a) Developing a research design b) Data collection and analysis c) Identifying research objectives d) Formulating research questions Correct Answer: c) Identifying research objectives Explanation: The first step in marketing research is identifying clear and specific research objectives. These objectives guide the entire research process and help in gathering relevant data.

Question No 61. Research MCQs (Multiple Choice Questions) are used to: a) Gather primary data b) Analyze qualitative data c) Collect quantitative data d) Obtain secondary data Correct Answer: c) Collect quantitative data Explanation: Research MCQs are closed-ended questions that offer predefined choices. They are used to gather quantitative data, providing numerical insights into specific research questions.

Question No 62. What is a questionnaire? a) Research design b) Data collection method c) Data analysis technique d) Type of survey Correct Answer: b) Data collection method Explanation: A questionnaire is a structured data collection method to gather respondents’ information. It usually involves a set of inquiries that the individuals being surveyed can respond to.

Question No 63. Marketing research starts from: a) Data analysis b) Research design c) Data collection d) Research objectives Correct Answer: d) Research objectives Explanation: The initial step in marketing research is to define clear research objectives that guide the entire research process and help collect relevant data.

Question No 64. Which of the following is a feature of marketing research? a) Promotion of products b) Identifying consumer needs c) Creating financial reports d) Managing production processes Correct Answer: b) Identifying consumer needs Explanation: One of the critical features of marketing research is to identify and understand consumer needs, preferences, and behaviour to develop effective marketing strategies.

Question No 65. Brand research is an essential area of: a) Marketing strategy b) Product development c) Financial analysis d) Human resources management Correct Answer: a) Marketing strategy Explanation: Brand research is essential in developing effective marketing strategies and understanding how consumers perceive and interact with a brand.

Question No 66. In a research report, the glossary is a list of: a) Key findings b) Research objectives c) Research limitations d) Definitions of technical terms Correct Answer: d) Definitions of technical terms Explanation: The glossary in a research report provides definitions and explanations of technical terms and jargon used in the study, making it easier for readers to understand the content.

Question No 67. What is marketing intelligence? a) Collecting data for marketing research b) Understanding consumer behaviour c) Gathering insights about competitors and the market d) Analyzing sales performance Correct Answer: c) Gathering insights about competitors and the market Explanation: One aspect of effective marketing is acquiring market intelligence, which includes collecting data on competitors, industry trends, and other external variables that can influence a company’s marketing plans and decision-making processes.

Question No 68. What is Research Design? a) The process of collecting primary data b) The structure and plan for conducting research c) The analysis of secondary data d) The final report of the research findings Correct Answer: b) The structure and plan for conducting research Explanation: Research design refers to the overall plan and structure that outlines how the research study will be conducted, including data collection methods, sample selection, and data analysis techniques.

Question No 69. What are the two main types of data used in research? a) Categorical and continuous data b) Quantitative and qualitative data c) Primary and secondary data d) Experimental and non-experimental data Correct Answer: c) Primary and secondary data Explanation: Primary data is original data collected for a specific research study, while secondary data is data that has been previously collected for a different purpose and can be used for research.

Question No 70. What are Business Research Methods? a) The techniques used in financial analysis b) The strategies for marketing products c) The methods employed in business planning d) The systematic approach to conducting business research Correct Answer: d) The systematic approach to conducting business research Explanation: Business research involves the systematic and structured process of gathering data, analyzing information, and making informed business decisions.

Question No 71. What is the term used for a rise given with a central panel at the bottom of the research design? a) Control group b) T-test c) Split-plot design d) Factorial design Correct Answer: c) Split-plot design Explanation: A split-plot design involves a treatment applied to subplots within larger experimental units, often with a central panel at the bottom to accommodate specific treatments.

Question No 72. What is Primary Data? a) Data collected for a different purpose b) Data obtained from secondary sources c) Original data collected for the specific research study d) Information gathered from competitors’ reports Correct Answer: c) Original data collected for the specific research study Explanation: Primary data is the data collected directly from the source for a specific research study.

Question No 73. Which of the following provides answers to research questions and hypotheses in a structured manner? a) Research Proposal b) Research Design c) Research Methodology d) Research Findings Correct Answer: d) Research Findings Explanation: Research findings present the data analysis results and answer the research questions and hypotheses.

Question No 74. What is one of the features of marketing research? a) Product pricing b) Sales promotion techniques c) Understanding consumer behaviour d) Social media advertising Correct Answer: c) Understanding consumer behaviour Explanation: One of the critical features of marketing research is to gain insights into consumer behaviour, preferences, and needs to develop effective marketing strategies.

Question No 75. What do report writing MCQs focus on? a) The research design b) The data collection process c) The format and structure of research reports d) The analysis of research findings Correct Answer: c) The format and structure of research reports Explanation: Report writing MCQs focus on assessing knowledge of the proper format and structure of research reports, including elements like executive summaries, introductions, and conclusions.

Question No 76. What does “MCQ” stand for in the context of research? a) Most-Common Queries b) Multiple Choice Questions c) Marketing and Consumer Queries d) Methodological Conclusions and Questions Correct Answer: b) Multiple Choice Questions Explanation: MCQ stands for Multiple Choice Questions, a type of assessment format used in research surveys and exams.

Question No 77. What is the systematic process of collecting, analyzing, and interpreting data about a specific market in marketing research? a) Market Analysis b) Market Strategy c) Marketing Research Process d) Market Segmentation Correct Answer: c) Marketing Research Process Explanation: Marketing research involves systematically gathering, analyzing, and interpreting data to make informed marketing decisions.

Question No 78. In a research report, a glossary is a list of: a) Abbreviations and acronyms used in the report b) References and citations for external sources c) Definitions of technical terms and jargon d) Key findings and conclusions of the research Correct Answer: c) Definitions of technical terms and jargon Explanation: A glossary in a research report provides definitions and explanations of technical terms and jargon used in the study, making it easier for readers to understand the content.

Question No 79. What are good market research questions? a) Questions that are biased towards a specific answer b) Questions that are long and complex c) Questions that are relevant and unbiased d) Questions that are unrelated to the research objectives Correct Answer: c) Questions that are relevant and unbiased Explanation: Good market research questions are relevant to the research objectives and are free from bias, allowing for accurate and meaningful data collection.

Question No 80. What does Competition-based pricing include: a) Setting prices based on production costs b) Setting prices based on customer demand c) Setting prices in line with competitors’ prices d) Setting prices based on promotional strategies Correct Answer: c) Setting prices in line with competitors’ prices Explanation: Competition-based pricing is a pricing approach that considers the prices charged by competitors for comparable products or services.

Question No 81. What does “MCQ” stand for in the context of research methodology? a) Methodological Conclusion Questions b) Multiple Choice Questionnaire c) Methodological and Conceptual Queries d) Methodology and Contextual Questionnaire Correct Answer: b) Multiple Choice Questionnaire Explanation: In the context of research methodology, “MCQ” stands for Multiple Choice Questionnaire, a data collection tool.

Question No 82. What is demand analysis? a) Analyzing customer preferences b) Studying competitor products c) Forecasting sales trends d) Understanding market demand Ans: d) Understanding market demand Explanation: Demand analysis involves studying and analyzing consumer preferences and market demand for a product or service.

Question No 83. What does demand analysis in economics focus on? a) Analyzing consumer preferences and tastes b) Evaluating the supply chain of a product c) Studying the impact of government policies on prices d) Understanding the relationship between price and quantity demanded Correct Answer: d) Understanding the relationship between price and quantity demanded Explanation: Demand analysis in economics examines how changes in the price of a product or service influence the quantity demanded by consumers.

Question No 84. What does a surveying MCQ PDF typically contain? a) Research findings and conclusions b) The methodology and data analysis techniques c) A collection of multiple-choice questions related to surveying d) A glossary of technical terms used in surveying Correct Answer: c) A collection of multiple-choice questions related to surveying Explanation: A surveying MCQ PDF typically contains multiple-choice questions about surveying used for assessment purposes.

Question No 85. What is the conclusion of a research report? a) A summary of the leading research findings b) A list of recommendations for future research c) A discussion of the limitations of the study d) A comparison of primary and secondary data sources Correct Answer: a) A summary of the leading research findings Explanation: The final section of a research report offers a brief overview of the primary discoveries and outcomes obtained from analyzing the data.

Question No 86. What is the primary purpose of research methodology in a research study? a) To describe the research topic in detail b) To present data in the form of graphs and charts c) To provide a theoretical framework for the study d) To outline the systematic process and techniques used in the research Correct Answer: d) To outline the systematic process and techniques used in the research Explanation: Research methodology outlines the step-by-step process and techniques used in the research study to ensure the validity and reliability of the results.

Question No 87. Why can the classification of secondary data not be based on specific criteria? a) Secondary data is always outdated and irrelevant b) Secondary data is challenging to access and collect c) Secondary data sources do not provide relevant information d) Secondary data can be collected for various purposes and may not fit specific criteria Correct Answer: d) Secondary data can be collected for various purposes and may not fit specific criteria Explanation: Secondary data is collected by different researchers or organizations for different purposes, making it challenging to classify based on specific criteria.

Question No 88. What is an investigation in research? a) Data analysis b) Data collection c) Problem identification d) Hypothesis testing Ans: b) Data collection Explanation: In research, investigation involves gathering data to address the research questions or evaluate hypotheses.

Question No 89. What does “investigation” mean in the context of research? a) Conducting experiments to test hypotheses b) Collecting data through surveys and interviews c) Analyzing data using statistical methods d) The process of systematic inquiry and examination of a subject Correct Answer: d) The process of systematic inquiry and examination of a subject Explanation: Investigation in the context of research refers to the systematic process of inquiring and examining a specific subject or research question to gain insights and draw conclusions.

Question No 90. What does the “Digital India” initiative aim to promote? a) Traditional agriculture practices b) Digital literacy and technology adoption c) Handicrafts and local art forms d) Religious and cultural festivals Correct Answer: b) Digital literacy and technology adoption Explanation: The “Digital India” initiative is a government program in India that aims to promote digital literacy, digital infrastructure, and technology adoption in various sectors.

Question No 91. What do statistical analysis packages have much in common with? a) Data collection methods b) Research design techniques c) Multiple Choice Questions (MCQs) d) Data analysis and manipulation tools Correct Answer: d) Data analysis and manipulation tools Explanation: Statistical analysis packages are software tools used for data analysis, manipulation, and interpretation, standard features shared by various packages.

Question No 92. What are MCQs on research design used for? a) Evaluating statistical analysis packages b) Assessing knowledge of digital technologies c) Testing understanding of research design concepts d) Analyzing data for a specific research study Correct Answer: c) Testing understanding of research design concepts Explanation: MCQs on research design are used to assess the knowledge and understanding of concepts related to designing research studies, including sampling methods, data collection techniques, and research methodologies.

Question No 93. What does an MCQ on report writing typically cover? a) Formatting and styling of reports b) Specific research findings and conclusions c) Technical aspects of statistical analysis d) Theoretical concepts of digital technologies Correct Answer: a) Formatting and styling of reports Explanation: An MCQ on report writing typically covers questions about the proper format, structure, and styling of research reports, including sections like the title page, abstract, introduction, and references.

Question No 94. What is the conclusion of a research report? a) Recommendations for future research b) Summary of findings c) Discussion of limitations d) Background information on the topic Ans: b) Summary of findings Explanation: The conclusion section of a research report gives a brief overview of the significant discoveries and understandings derived from the investigation.

Question No 95. What is the purpose of marketing research? a) To increase product prices b) To develop marketing strategies c) To reduce customer satisfaction d) To eliminate competition Ans: b) To develop marketing strategies Explanation: Marketing research aims to gather information about customers, competitors, and market trends to develop effective marketing strategies.

Question No 96. What is the central panel at the bottom of a rise called? a) Stringer b) Riser c) Tread d) Landing Ans: b) Riser Explanation: The central panel at the bottom of a rise in a staircase is called a riser.

Question No 97. What is a statistical analysis package? a) A software tool for data collection b) A software tool for data visualization c) A software tool for data analysis d) A software tool for data storage Ans: c) A software tool for data analysis Explanation: A statistical analysis package is a software tool used to analyze and interpret data collected during research.

Question No 98. What is research design? a) The process of data analysis b) The approach to data collection c) The selection of research participants d) The formulation of research questions Ans: b) The approach to data collection Explanation: Research design refers to the systematic approach and techniques used to collect and analyze data for a research study.

Question No 99. What is Google Search Console? a) A tool for web development b) A tool for search engine optimization c) A tool for social media marketing d) A tool for email marketing Ans: b) A tool for search engine optimization Explanation: Google Search Console is a tool provided by Google that helps website owners monitor and optimize their site’s presence in Google search results.

Question No 100. What is service marketing primarily focused on? a) Selling tangible products to consumers b) Promoting intangible services to businesses c) Delivering customer experiences through intangible offerings d) Conducting market research for physical goods

Correct Answer: c) Delivering customer experiences through intangible offerings Explanation: Service marketing is primarily focused on promoting and delivering intangible services to consumers. Unlike physical products, services are experiences and performances that cannot be held or touched. Service marketing strategies revolve around creating and delivering exceptional customer experiences to meet customer needs and expectations.

Frequently Asked Questions (FAQs) about Marketing Research

Question 1: What is marketing research, and where does it start?

Answer: When conducting marketing research, it is essential to follow a systematic approach for gathering, analyzing, and interpreting data associated with a specific market, product, or service. It starts with identifying clear research objectives.

Question 2: What are the primary and secondary data in marketing research?

Answer: Primary data is original data collected for a specific research study, while secondary data is collected by someone else for a different purpose.

Question 3: Can the classification of secondary data be based on specific criteria?

Answer: No, the classification of secondary data cannot be based on specific criteria because it is collected for various purposes by different researchers or organizations.

Question 4: What does “competition-based pricing” include?

Answer: Competition-based pricing is a strategy where prices for products or services are determined by what similar offerings from competitors cost.

Question 5: What is “demand analysis” in economics?

Answer: In economics, demand analysis aims to comprehend the correlation between the price and the amount of a specific product or service consumers are willing to purchase.

Question 6: What is the role of “brand research” in marketing?

Answer: Brand research is an essential area of marketing research that aims to understand how consumers perceive a brand, its strengths, weaknesses, and associations.

Question 7: What are some excellent market research questions?

Answer: Good market research questions are relevant and unbiased, helping researchers gather meaningful and accurate data.

Question 8: What does a “glossary” in a research report contain?

Answer: A glossary in a research report provides definitions and explanations of technical terms and jargon used in the study.

Question 9: What is the significance of “information in the research” in marketing research?

Answer: Information in the research refers to the data and insights gathered through the research process, which form the basis for decision-making.

Question 10: What does “investigation” mean in the context of marketing research?

Answer: The investigation, in the context of marketing research, refers to the systematic process of inquiring and examining a specific subject or research question to gain insights.

From here you may download marketing research questions and answers pdf.

International Marketing Management MCQs with Answer

Conclusion:

We hope you enjoyed our blog post about market research MCQs questions and answers pdf. Marketing research is a process used to enhance the visibility of a product or service for a specific target audience.

Before you start a marketing research project, you must get your research materials and learn about the process. By researching, you can better plan the project and increase its success.

We have provided multiple-choice questions and answers to help you better understand the process and what you need to do.

If you have any inquiries, feel free to ask by leaving a comment. Thank you for reading. We would love to hear from you!

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Multiple Choice Questions Multiple Choice Questions

Multiple Choice Questions in online surveys are a common type of question that presents a set of answer choices to respondents, with one or more correct answers. They are used to efficiently gather quantitative data and measure respondent preferences, opinions, and behaviors.

Table of contents

What is a Multiple Choice Question?

Key features of multiple choice survey questions, types of multiple choice survey questions, when to use multiple choice questions, quick tips for writing good multiple choice survey questions.

• Conclusion on Multiple Choice Questions

FAQ on Multiple Choice Questions

We’ve all been asked to fill out a multiple choice questionnaire at some point, or have been asked multiple choice questions as part of an examination. Multiple choice questions are a quick and easy way of getting answers out of people when time is limited. However, writing good multiple choice questions able to produce useful data and insights is harder than you might think. This article will explain some of the key features of a multiple choice question, show examples, explain when to use them and provide some tips on how to write them.

A multiple choice question consists of a stem and a set of answers. The stem is a question or statement presented to the respondent, to which the respondent then chooses one or more of the answers provided.

A multiple choice question should have at least three answers for the respondent to choose from. People often think of questions with “yes / no” or “true / false” to be multiple choice questions. However, questions with just two choices are not truly multiple choice but rather are known as dichotomous questions . The structure of a multiple-choice question is simply an extension of the “stem-and-answer” in a dichotomous question but with at least three rather than two fixed alternative responses.

The multiple choice question format has some key features compared to other market research question formats. These features provide clues as to when and how to use them, and include the time and effort required on the part of researchers, answer limitations, their appeal to respondents, analytical power and the absence of ranking.

Multiple-choice survey questions are a popular and widely used type of question in surveys, market research, and academic research. They offer a range of key features that make them a versatile and effective tool for collecting data on a wide range of topics. Here are some relevant key features of multiple-choice survey questions:

Required researcher time and effort

The first thing to consider when discussing multiple choice questions is the upfront time and effort required on the part of the researcher. Multiple Choice questions are among the longest and most complex online survey question types a researcher can be tasked with. However, used properly, multiple choice questions can generate invaluable research and information.

The kinds of things researchers need to spend time on when designing these questions are:

• What are all of the possible answers a respondent may want to select?
• How do I ensure that answers are honest and representative?
• How do I avoid bias from leading questions?

Answer limitations

The choice of answers from a multiple choice question are limited to those decided upon by the researcher in advance. This feature of multiple choice questions causes both advantages and disadvantages regarding the end research result. On the plus side, keeping answers to a limited set makes analysis of the results much easier than reading through and analyzing the unstructured answers from a free response question. Processing and categorizing results of a multiple choice question is more straightforward than those of free response questions.

On the downside, multiple choice responses by their nature limit the extent to which respondents can express themselves on a given question or statement. This limitation can lose some of the nuance that may be present in a respondent’s sentiment towards a given question or statement. Researchers need to consider whether a multiple choice question format is the right one for a given topic.

Their appeal to respondents

Less time and effort is required on the part of the respondent to complete a set of multiple choice questions compared to free response questions. This is because much of the thinking has already been done by the researcher in preparing the questions. As a result, respondents are more likely to agree to taking part, are likely to find the questionnaire easier to engage with and more likely to put effort into their answers.

Analytical power

The format of a multiple choice question allows quick and easy conversion into numerical data. This is particularly true of multiple choice questionnaires filled out online. The process of converting responses from multiple choice questions into data is simply a case of totaling up the number of answers in each question. In research filled out by many respondents, this allows deep insights through statistical analysis.

A well-thought out set of multiple choice questions helps to remove some of the ambiguity encountered when analyzing the results of qualitative questionnaires. This helps to avoid something researchers call “ data smog ”, wherein the information collected through market research is too cumbersome and prevents meaningful conclusions from being drawn.

Absence of answer ranking

Multiple-choice questions do not allow for ranking of answers. This precludes any inference on whether respondents feel a slight sentiment to one answer and a stronger sentiment towards another. In this respect, answers from a multiple choice question can be rather “black-and-white” and provide little by way of qualitative information. If such nuance is required, other more open question formats may be better suited.

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There are four main types of multiple choice questions. These are a single-response question, a fixed k-of-n answer type question, a maximum k-of-n answer and a scale.

Single response

A single response multiple choice question is one which asks the respondent to choose one answer from a set of three or more possible answers. This is a very common form of multiple choice question, and one which generates answers easy to convert into data.

Fixed k-of-n

This type of multiple choice question asks respondents to choose a certain number of answers to a question. The instruction here may be to “Choose one of the following answers” or “Choose three of the following answers”.

Maximum k-of-n

Maximum k-of-n multiple choice questions ask respondents to choose any number of answer options up to a maximum. For example, this type of question might ask “Please choose up to 3 of the following answers”.

Scale-type multiple choice questions provide respondents with a scale to rate or grade how strongly they feel or don’t feel about a statement or question. For example, the scale may range from “Strongly agree” to “Strongly disagree”, or may simply be a range of 1-10.

Scale-type multiple choice question example:

Question: On a scale of 1 to 5, how satisfied are you with your recent shopping experience?

• Very Dissatisfied
• Somewhat Dissatisfied
• Somewhat Satisfied
• Very Satisfied

This is a scale-type multiple choice question, where respondents need to rate their level of satisfaction on a scale of 1 to 5. The answer options are ordered by degree of satisfaction, with option 1 indicating very low satisfaction and option 5 indicating very high satisfaction. By using a scale-type question, the survey can collect more nuanced and precise information about the respondent’s satisfaction levels than a simple yes/no question. Additionally, because the scale is consistent across all respondents, it can be used to compare and analyze responses.

At the start of a marketing research process, it is important to define the problem you are trying to solve and the objectives of the research. Doing this will help you to decide whether multiple choice is a good question format to use.

A common goal of the multiple choice question format in market research is to explore what respondents think or feel about a product or service, and to establish how and why they buy. Multiple choice questions are frequently used to study customer satisfaction and the purchasing behavior of customers, product pricing, product distribution and effectiveness of promotion activities.

Multiple choice questions are also particularly useful when the objectives of research expect a large population to be surveyed. The speed and ease at which respondents can answer multiple choice questions encourages respondents to engage, increasing the number of data points. The ease by which multiple choice questions can be converted into data also means that researchers can process large numbers of questions from a large population.

If your market research process and goals indicate a need for detailed answers from parts of your market, multiple choice questions would not be an ideal solution. Detailed information is best gathered from respondents through free response questions.

Here are some tips for writing a good multiple choice question.

• Simple and accessible vocabulary

Syntax and vocabulary used in questions and answers should be easily accessible. Questions or answers using complex language may cause respondents to lose interest.

• Easy-to-understand questions

Questions should be easy to understand and clear in what they mean. There should be no ambiguity in the meanings of questions (or answers), and they should be easy to interpret.

• Well-defined, mutually exclusive answers

A good multiple choice question will have a set of answers that are well-defined, and which are mutually exclusive. This means a respondent choosing one answer naturally prevents them from choosing another. Non-exclusive answers lead to frustration in the respondent.

• Impartial questions and answers

Ensure that questions are not leading, and that respondents are left to make up their own mind about the answer to choose. Make sure that the range of answer options given to the respondent represent the range of possible answers they may give.

• Include plausible distractors

Plausible distractors are answer options which are either incorrect or which a respondent is unlikely to choose. Including these in answer options causes respondents to think about the question, even if they know that the distractor is incorrect or an unlikely option.

• Avoid including “umbrella” answers

Umbrella answers are things like “all of the above” or “none of the above”. Avoiding these is advisable for two reasons. Firstly, these answers do not provide insight into the thoughts of the respondent. Secondly, these answer options give respondents a way of rushing through the questionnaire without thinking too much about the questions.

• Mixing up the orders of answers

This is particularly important when writing multiple choice questions where there is a “right” answer but can also be important for questions asking about habits. For example, in many cases there will be an “expected” answer which a researcher may believe to be the most common response. The ordering of this expected answer should be varied throughout a multiple choice questionnaire to ensure that respondent answers are truthful.

Multiple choice is a popular question format in questionnaires and exams. It takes effort on the part of the researcher, but this effort is rewarded by a greater chance of respondents taking part and responses that are easy to convert into numerical data. Multiple choice is therefore a good option for low-cost statistical analysis.

It is important to get the question-answer format right if a multiple choice questionnaire is to give you data that represents the respondents’ thinking. Simple language, clear questions and answers, mutually exclusive answers and impartial questions will all help to ensure that a multiple choice question is effective.

What are multiple choice questions?

Multiple choice questions are a question format comprising a stem and a set of possible answers. The stem is a question or statement proposed to the respondent and may ask the respondent a question about their habits or how they feel about a statement. The respondent can choose from the answers provided.

How do you write a multiple choice question?

Multiple choice questions can be written by deciding on the question or statement as the stem, choosing an appropriate set of possible responses and deciding on question type (e.g. single response, fixed response or multiple response. A good set of multiple choice answers are mutually exclusive.

What are the four types of multiple choice questions?

The four types of multiple choice questions are single response, a question asking for a fixed number of responses, a question asking for a maximum number of responses and one with a scale as the set of answers.

What is the most common multiple choice question?

The most common multiple choice question is one with a dichotomous “true / false” set of answer options. However, most multiple choice questions have at least three options.

Why are multiple choice questions good?

Multiple choice questions remove ambiguity from answers making the results of the research easy to convert into numerical data for analysis. The appeal to respondents of multiple choice questions also means that there is more data, because more people are taking part. This adds to the analytical power of the multiple choice format.

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Home » MCQs

• Marketing MCQs

Marketing MCQs : This section contains multiple-choice questions on Marketing . All MCQs have the correct answers and explanations. These MCQs will help students and professionals to test their skills and to enhance their knowledge of Marketing .

Here, you will find top 70 Marketing MCQs with answers and explanations. These Marketing multiple-choice questions are helpful for the students and professionals who are studying in MBA, MMS, BBA, BCom, MCom, and others marketing management related courses. These questions on Marketing can be practiced, revised, and learned for universities entrance, and competitive exams.

List of Marketing MCQs

1. Which of these is true about marketing?

• Marketing is used to promote the product and services
• Marketing is concerned about the sales only

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

• Marketing considers only the needs of the organization and not the society

Answer: C) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Explanation:

2. Which one is not a part of the 4 Ps?

Answer: B) People

People are a part of the 7 Ps. The concept of the 7 Ps is used in service marketing.

3. Who is the Father of Modern Marketing?

• Philip Kotler
• Peter F Drucker
• Abraham Maslow
• Raymond Kroc

Answer: A) Philip Kotler

Philip Kotler is the father of modern marketing. He is an American marketing author and professor emeritus.

4. ____defined marketing as the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit?

• Peter Drucker

Answer: B) Philip Kotler

5. The term "Marketing" refers to?

• Promotion of the product
• Focusing on sales and profit
• Strategizing and implementing the organization process
• Set of activities to deliver customer value and satisfaction

Answer: D) Set of activities to deliver customer value and satisfaction

The latest idea of marketing is that it is a set of activities to deliver customer value and satisfaction. There were different phases when marketing was considered more about production and selling.

6. ____ is the key term in AMA's definition of marketing?

Answer: C) Value

In its standard definition of marketing, the American Marketing Association focuses on Value to the customers.

7. Why must the marketers monitor the competitor's activities?

• The competitor may destroy the organization
• The competitor may threaten the monopoly position of the company
• New offerings of a competitor may need alterations in one or more components of the company's marketing mix
• The competitor may be violating the law to gain an advantage

Answer: C) New offerings of a competitor may need alterations in one or more components of the company's marketing mix

Monitoring the competitor's activities helps the company to modify its plans and activities to remain profitable and sustained in the market.

8. Different price points for a different level of quality for a company's related products is a part of which pricing strategy?

• Product line pricing
• Incremental pricing
• Optional product pricing
• By-product pricing

Answer: A) Product line pricing

In product line pricing the company adds features to the base product and charges more for the features, as compared to the base product.

9. In today's time marketing must be understood and developed as?

• Getting the first mover’s advantage
• Creating value for the customers
• Pushing for higher sales and profits
• Creating innovative products

Answer: B) Creating value for the customers

The concept of marketing has evolved from production to creating value for the customers. Today the customers don't buy the product simply because they are available, but if they add value to the customer.

10. Which one of these is an appropriate definition of "want"?

• The desires of consumers
• Needs related to society
• Basic human needs
• Needs directed to the product

Answer: D) Needs directed to the product

When a buyer sees a gap or problem it is a need. Only when the buyer decides that his need can be fulfilled by a particular product does it become a want.

11. In the evolution of marketing the production period ended in ?

• After the second world war
• In the 1920s
• Early 20 th century

Answer: C) In the 1920s

Before the 1920s demand was related to production. The companies focused on producing new products and a demand was created automatically.

12. According to Philip Kotler marketing is____?

• Both science and art
• None of the above

Answer: C) Both science and art

Marketing, according to Philip Kotler, is neither a science nor an art. It is a mix of both. A smart marketer understands when to depend on data and when to use intelligence.

13. Which concept holds that consumers will favor the products that are easily available at an affordable price?

• Production concept
• Product concept
• Marketing concept
• Production cost concept

Answer: B) Product concept

In the Product Concept the marketers believed that if a product is readily available at a lower price, the customers will prefer to buy it over a product that is difficult to find and expensive.

14. What does the term "marketing" refer to?

• New product development
• Advertising and other promotional activities
• Achieving sales and profit targets
• Creating customer value and satisfaction

Answer: D) Creating customer value and satisfaction

The latest idea of marketing is to focus on creating customer value and satisfaction. When you can create value for customers, they will prefer your products and services over others.

15. Which part of the consumer's income interests the marketers?

• Gross Income
• Disposable Income
• Inflationary Income
• Discretionary Income

Answer: D) Discretionary Income

Discretionary Income is the amount of income that is left for spending or investing after the customer has paid for the personal necessities and taxes.

16. Catalogues, sponsored events, and digital media presence are closely associated with the marketing mix activity of?

• Product development

Answer: C) Promotion

These mediums are primarily used to spread awareness among consumers and promote the products and services among the target consumers.

17. Early adopters and opinion leaders tend to?

• Buy new products in their circles first and voice their opinion
• Buy tried and tested products
• Being from upper class, users from other classes are followers
• Don’t take risks easily

Answer: A) Buy new products in their circles first and voice their opinion

The early adopters are willing to take the risk and try new things. They often buy new products in their circles first. They also share their opinions about the products among their social circles.

18. To achieve market expansion a company must?

• Use distribution channels more effectively
• Use advertising campaigns more effectively
• Price their products more strategically
• All of the above

Answer: D) All of the above

Focusing on only one or two will not yield the desired results. For market expansion, the marketer must take a broader approach and focus on all the activities to achieve the goals of expansion.

19. In an organization strategic marketing planning must begin with?

• Hiring a senior planning consultant
• Establishing organizational goals and objectives
• Writing the mission statement
• Writing the vision statement

Answer: C) Writing the mission statement

Writing the mission statement is essential to create a successful marketing plan. A well-written mission statement gives a clear direction and the marketing plan can be developed to achieve the goals.

20. In the service industry how many Ps comprise the marketing mix?

Answer: B) 7 Ps

The concept of 7Ps is followed in the service industry. The product industry mainly uses 4Ps.

21. Which period worked on the marketing philosophy of "A good product will sell itself"?

• Relationship

Answer: B) Production

During the Production Period the marketers focused more on the quality of their products. Whether the products add value to the customers was not considered much.

22. Which of the following describes "diversification"?

• New products in new markets
• New products in existing markets
• Existing products in an existing market
• Existing products in new markets

Answer: A) New products in new markets

Diversification is a concept where a company not only focuses on new products but also explores new markets.

23. Which traits are desired of marketers today?

• Only creativity
• Only critical thinking
• Both creativity and critical thinking
• Neither creativity nor critical thinking

Answer: C) Both creativity and critical thinking

In today's time a marketer has to be both a creative and critical thinker. With these two capabilities, the marketer can better understand the consumers and come up with solutions that add value.

24. What is motive development?

• The imbalance between the customer's actual and desired state in which gap or problem-solving is recognized
• The gap between the customer's current state and past state
• The balance between the customer's actual and desired state
• The gap between the customer's and his colleague's current state

Answer: A) The imbalance between the customer's actual and desired state in which gap or problem-solving is recognized

There is always an imbalance between the customer's actual and desired state. A marketer's key role is to recognize this gap and recognize a feasible solution.

25. Producers, wholesalers, and retailers act as a unified system to form a?

• Vertical marketing system
• Horizontal marketing system
• Traditional marketing system
• Hierarchical marketing system

Answer: A) Vertical marketing system

The producers, wholesalers, and retailers work in a straight chain and fulfill the task to make the products available to the end user.

26. Select the strategic marketing planning tool?

• A BCG matrix
• Market analysis
• Consumer analysis and scanning model
• Market vulnerability/business opportunity analysis

Answer: A) A BCG matrix

BCG matrix uses market share and market growth to understand a product's position in the market to its competing products.

27. Achieving strategic marketing objectives using marketing plans and strategies is called?

• Target achievement
• Marketing implementation
• Market penetration
• Goal setting

Answer: B) Marketing implementation

When the marketing goals are achieved through successful utilization of strategies and plans it is said to be well implemented.

28. Using a successful brand name to launch a new product in a different category is called?

• Line extension
• Brand expansion
• Brand extension

Answer: C) Brand extension

When a company uses an established brand name and launches a new product category that may or may not relate to the existing product it is called Brand extension.

29. The marketer focuses on product awareness, trial, and expansion in this stage of the product life cycle?

• Growth Stage
• Decline Stage
• Maturity stage
• Introduction stage

Answer: D) Introduction stage

At the Introduction stage the marketer should not focus on profits or sales. The main objective at this stage should be to make customers aware of the product and willing to try it.

30. The major objective of any marketing activity is to?

• Increase awareness

Answer: A) Sell

All marketing activities have one primary objective. This aim is to achieve sales. If the product is not selling despite all the marketing activities, either the marketing plan or the product is at fault.

31. When a firm believes that competitive edge depends purely on its ability to innovate, it is following?

• Competitive model
• Conventional model
• Out-of-the-box thinking

Answer: B) Conventional model

In the Conventional model a marketer believes that a better product will sell itself. Whether the product adds value to the customer or not is not a consideration under the conventional model.

32. Which of the following is important for the success of a differentiated product with unique customer benefits?

• Early recognition of the need
• Large scale promotion
• Product superiority
• Detailed analysis

Answer: C) Product superiority

WWhen a product is offering some unique benefits to the customers it must be superior to its counterparts. If the solutions offered are not superior to its competitors, customers may not show interest in switching to that product.

33. Choose the correct sequence of activities for brand building?

• Selecting brand elements > Leveraging secondary associations > Developing a marketing program
• Developing marketing program > Selecting brand elements > Leveraging secondary associations
• Leveraging secondary associations > Developing marketing program > Selecting brand elements
• Selecting brand elements > Developing marketing program > Leveraging secondary associations

Answer: D) Selecting brand elements > Developing marketing program > Leveraging secondary associations

Selecting brand elements > Developing marketing program > Leveraging secondary associations.

34. Which marketing channel makes the products available to end users without intermediaries?

• Indirect channel
• Direct channel
• Dynamic channel
• Flexible channel

Answer: B) Direct channel

In Direct Channel the company does not depend on intermediaries like distributors, wholesalers, or retailers to make the products available to the customers.

35. One company adjusts its marketing budget by observing another company's budget. This process is called?

• Objective and task method
• Competitor analysis
• Competitive parity method
• Affordable budget allocation

Answer: C) Competitive parity method

A company does competitor analysis and makes changes to its budget and plans to stay competitive in the market by adjusting to the practices of the competitor.

36. At which stage of the product cycle is the profit typically negative?

• Decline stage
• Growth stage

Answer: D) Growth stage

At the Growth stage the product gains market share and the sales go high. However, a lot of efforts and expenses are occurred to achieve this growth. The net profit is generally negative at this stage.

37. Which of the following facts defines the break-even point?

• Total revenue is less than the total cost
• Total revenue is the same as the total cost
• Total profit is more than the total cost
• The total cost is less than the total cost

Answer: B) Total revenue is the same as the total cost

A company is said to have achieved the breakeven point when the total revenue generation is the same as the total cost incurred.

38. The expenses paid to workers for overtime are considered as?

• Variable cost
• Dependent cost

Answer: B) Variable cost

The overtime done by workers changes and depends on the emphasis to achieve goals. Thus it qualifies as a Variable cost.

39. During the societal marketing period what was firms' main concern for marketing?

• Producing high-quality products
• Social and ethical concerns in marketing
• Achieving sales target
• Understanding consumer insights

Answer: B) Social and ethical concerns in marketing

The companies focused on social and ethical concerns in their marketing activities during this period. In the current times, the focus has shifted to adding value to the customers.

40. ____is achieved when customer expectations are met regarding the quality of products and services along with the value-based price?

• Quality excellence
• Customer satisfaction
• Value proposition

Answer: B) Customer satisfaction

The customer is satisfied with his purchase when the quality of the product is par with expectations and he feels he is not being over-charged for the product or the service.

41. Dividing the market into homogeneous groups is called?

• Segmentation
• Classification

Answer: A) Segmentation

In segmentation, the target customers are combined together considering some common factors like age, income, gender, etc. The ones having similar values are put together and there is homogeneity in the data.

42. Good marketing is a result of careful planning and ____?

Answer: C) Execution

A good marketing plan is important to successfully achieve the objective. Execution of a good plan is equally important to achieve these objectives.

43. Logistics management is mainly concerned about?

• Supply chain management

Answer: C) Supply chain management

Logistics management focuses majorly on Supply chain management. It does not cover production, promotion, or sales.

44. What do you understand by Marketing buzz?

• Social marketing
• Traditional marketing
• Digital marketing
• Viral marketing

Answer: D) Viral marketing

Viral Marketing is used by marketers to create a buzz about the product or service in the market. The aim is to achieve maximum reach and spread the word as fast as possible.

45. Which markets buy goods or services to further process them or use them in the production process?

• Secondary markets
• Consumer markets
• Government markets
• Business markets

Answer: D) Business markets

The Business Markets purchase goods or services, not for consumption. The intent is to use these products or services and create a new product or service to be sold to the customers.

46. What do you understand by brand loyalty?

• Consumer's emotional attachment to the brand
• Consumer's social attachment toward the brand
• Fulfillment of consumers needs
• Feel good factor when using a brand’s product

Answer: A) Consumer's emotional attachment to the brand

Consumer's emotional attachment towards a brand. A brand loyal customer has emotional reasons to buy a product rather than logical reasons.

47. A description of people and their place in society is covered under?

• Geographic segmentation
• Demographic segmentation
• Income group

Answer: B) Demographic segmentation

Demographic Segmentation describes the target customer with respect to their age, income, gender, location, and place in society.

48. When a firm sets high initial prices which fall with entry of competitors in the market, it is called?

• Competitive pricing
• Price skimming
• Entry barrier
• Monopolistic competition

Answer: B) Price skimming

In a Price skimming strategy a company sets high prices for its products eventually reducing the price to meet the market average.

49. Who gave the concept of Five forces?

• Michael Porter
• Tim Ferriss

Answer: B) Michael Porter

Michael Porter, the father of modern marketing gave the concept of Five forces to analyze a company's competitive environment.

50. Which of the following is not a part of Barriers to Entry?

• Government policies
• High capital requirements
• New Entrants

Answer: D) New Entrants

New Entrants are competitors which bring new dimensions to the market competitors. They are not a barrier to entry.

51. In the buying process, when a customer recognizes a need or a problem, what is the stage called?

• Information search
• Alternative evaluation
• Need recognition

Answer: D) Need recognition

Need recognition is the stage when a customer realizes a problem and then starts to search for a solution available in the market.

52. At which stage of the product life cycle do the sales slow down and profits level off or decline?

• Introduction

Answer: D) Decline

When a product reaches the Decline stage, it is typically characterized by a fall in sales and subsequent profits. At this stage, the product needs to be renewed or replaced.

53. When adopting a new product, the customer does not go through which of the following?

Answer: C) Culture

A customer product adoption cycle comprises of Awareness > Interest > Evaluation/ Comparison > Trial > Adoption

54. The evaluation of the difference between total benefits and total costs of one marketing offer in comparison to competitive offers is known as?

• Customer perceived value
• Customer expectation
• Customer relationship

Answer: B) Customer perceived value

Customer perceived value is a customer's perception of a product's advantages and desirability in comparison to a competitor's products.

55. Which company created Great Value for the customer using technology innovation and became a game changer?

Answer: A) Apple

While every other company was focusing on new features and technological advancements, Apple focused on creating great value for the customer through innovation in its products.

56. In general political campaigns are examples of ?

• Personal marketing
• Conventional marketing

Answer: C) Personal marketing

While political campaigns talk about social and economical issues they primarily focus on how the suggested leader will be able to achieve those goals thus becoming an example of Personal marketing.

57. What is the major factor that differentiates a service from a product?

• Availability
• Intangibility

Answer: B) Intangibility

A product can be measured and evaluated on various measurable parameters. On the other hand, a service cannot be measured on any standard parameters. The acceptance of service as good or bad purely depends on a customers person experience and expectations.

58. "Everyone likes a Mercedes car but few can buy it."This is an example of?

Answer: A) Demand

Need is recognition of a gap or problem. It becomes a Want when the customer decides that the need can be fulfilled by a specific product. Demand is when the want is backed by purchasing power.

59. In which technique does a company use the social network on the internet to create the brand image?

• Community outreach
• Social Marketing
• Traditional Marketing

Answer: B) Viral marketing

In Viral Marketing a company uses social media platforms to bring awareness and create a brand image among the masses on a large scale.

60. Re-marketing is used for creating demand for which of the following?

• Non-usable product
• Reusable products
• The renewed use of existing products
• New Products

Answer: C) The renewed use of existing products

When a company tries to reposition an existing product with new uses it is called Re-marketing.

61. What does demographic segmentation stand for?

• Geographic locations
• Description of people and their place in society
• People living in diversified areas
• Location of target customers

Answer: B) Description of people and their place in society

Demographic segmentation identifies a market segment based on the physical and social traits of target customers such as age, gender, income, etc.

62. Choose the factor which is not included as a part of the physical supply?

• Standardization

Answer: B) Standardization

Standardization is a component of production. The other three are a part of the supply chain.

63. In demographic segmentation which of these factors is not considered?

Answer: C) Interests

64. When a customer buys a product without logical thinking, his decision is?

Answer: A) Emotional

When a customer does not evaluate a product or service based on the merits and price he is displaying emotional buying behavior.

65. Charging low prices from the introduction stage to gain growth in the market is?

• Penetration
• Rational pricing

Answer: B) Penetration

At the introduction stage many companies keep their prices low as a part of the strategy to penetrate the market.

66. Which of the following is also called a supermarket?

• Self-service store
• Retail store
• Hypermarket

Answer: A) Self-service store

The concept of supermarkets developed with the idea of Self-service. Where a customer picks and buys a product without any sales assistance.

67. What is the full form of MPR?

• Marketing Public Relations
• Monitoring Public Relations
• Management of Public Relations
• Measurement of Public Relations

Answer: A) Marketing Public Relations

Marketing Public Relations focus on building the brand indirectly by engaging in campaigns that are not purely commercial.

68. Who used the term Meta Marketing for the first time?

• Eugene J Kelly
• Robert Kiyosaki

Answer: B) Eugene J Kelly

Eugene J Kelly coined the term Meta marketing during a discussion on the issue of ethics and science in marketing. This widened the horizon of marketing by including not-for-profit organizations.

69. Which of the following is the best distribution channel for vacuum cleaners?

• Telemarketing
• Retail Stores
• Direct Marketing
• All of above

Answer: C) Direct Marketing

Direct Marketing is the best distribution channel for vacuum cleaners.

70. E-marketing is a part of which of the following?

• E-mail marketing

Answer: B) E-commerce

E-marketing is an integral part of E-commerce since the E-commerce company works in the internet space and doesn't have physical stores.

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Market Research MCQs

Answer these 100+ Market Research MCQs and assess your grip on the subject of Market Research. Scroll below and get started!

1: When you use data collected by someone else that already existed, it is called:

A.   CRM data

B.   Tertiary data

C.   Primary research

D.   Secondary data

E.   Ordinal research

2: What is exploratory research?

A.   Research conducted for a problem that is not yet fully defined

B.   Research to evaluate brand effectiveness

C.   None of these

D.   A method of research that focuses on long, free-form interviews

3: The type of market research firm that gathers consumer and trade information is:

A.   A business library

B.   A consumer branding company

C.   A syndicated service research firm

D.   A not-for-profit research company

E.   A demographic analysis

4: Which is a classification of market research?

A.   Short research

B.   Horizontal research

C.   Preliminary research

D.   Exploratory research

E.   Vertical research

5: The American FactFinder primarily provides what kind of information?

A.   Access to Broadband

B.   Demographic Data

C.   Internet Usage Data

D.   None of these

E.   Business Spending Tables

6: ______ is considered a syndicated service research firm.

A.   Yahoo

B.   Google

C.   Nielsen

D.   Facebook

E.   Smarterer

7: The marketing research process starts with

A.   Initial search of secondary data

B.   Defining research objectives

C.   Collecting data

D.   Designing primary data collection samples

8: True or False? "Treatment" is the changes that are being made to the independent variable in a research study.

A.   False

B.   True

9: Which of these are NOT included in the "marketing mix"?

A.   Price

B.   Product

C.   Promotion

D.   Perception

10: When we say a sample size needs to have sufficient statistical power, what do we mean?

A.   Only return large numbers, typically in the millions

B.   That it is an iterative statistical process

C.   It needs to be big enough to be statistically valid for high confidence

D.   That the market research firm is well-known

11: The chart that shows a circle with colored wedges representing percentages is called:

A.   A sphere of percentage chart

B.   A wedge percent chart

C.   A pie chart

D.   A color scale chart

E.   An Excel spreadsheet

12: When 8-12 people are specifically selected and brought together to discuss a a topic, it is called:

A.   A focus group

B.   Behavioral data

C.   An intelligence farm

D.   A consumer panel

E.   An experimental design

13: How are psychographic segments grouped?

A.   All of these

B.   By attitudes

C.   By values

D.   By interests

14: The two categories of research are:

A.   Interviews and surveys

B.   Buzz marketing and Word of mouth

C.   Primary and secondary

D.   Surveys and Survey Monkey

15: Market research is of no use to non-profit organizations.

16: which one is a type of measurement scale.

B.   Nominal

C.   Interval

D.   Ordinal

E.   Ratio

17: SWOT Analysis refers to _______?

A.   Scores, Web, Organization, Traffic

B.   Strengths, Weaknesses, Orders, Themes

C.   Strategy, Work, Orders, Targets

D.   Strengths, Weaknesses, Opportunities, Threats

18: Market research is an organized effort to gather information about what?

A.   Products or Services

B.   Markets or Customers

C.   Advertising or Branding

D.   Individuals or Organizations

19: True or false? Observation is an accepted form of market research.

A.   True

B.   False

20: What does "SWOT" (as in SWOT Analysis) stand for?

A.   Systematic Work Objective Theme

B.   Sales Within Operational Timeline

C.   Strengths Weaknesses Opportunities Threats

D.   Sales - Work - Over - Time

21: Google Trends is a resource that lets you research the popularity of keywords related to your business idea. This resource is available for:

A.   Free

B.   A monthly fee for businesses, with reduced rates for nonprofits.

C.   A yearly fee for businesses, but a free 30-day trial.

22: Standard deviation means:

A.   how much variation there is from the average or mean

B.   what the average is expected to be based on past surveys

C.   a term used to describe someone who answers incorrectly

D.   a survey question style

E.   data that's been collected previously and considered known

23: "How did you like the food and overall experience?" Why is this a poor questionnaire question?

A.   It is double-barreled

B.   It is misleading

C.   It is invalid

D.   It is confusing

24: When you choose a few cities to trial a product, this is called:

A.   A soft launch

B.   Limited sales testing

C.   A commercialization strategy

D.   Alpha testing

E.   A test market

25: If 70% of the Population is watching TV at a given time, what would be the rating of a program achieving 10% Share of audience ?

A.   10%

B.   14%

C.   7%

D.   70%

26: The first step in any market research effort is to:

A.   Develop a questionnaire

B.   Get a budget in place

C.   Determine what type of research method to use

D.   Define the problem and objectives

E.   Choose the team and its size

27: What is CAGR?

A.   common accommodation growth rate

B.   compound annual growth rate

C.   common assessment growth rate

28: SPSS is an example of a:

A.   Type of guide that moderators create

B.   Measurement method for behavioral analysis

C.   Popular statistical analysis software product

D.   Scale used in online surveys

29: Which is not a type of secondary data?

A.   Commercial data

B.   Invoices

C.   Government census

D.   Interview

E.   Published data

30: Online, mall intercept and phone are examples of:

A.   Places to hold focus groups

B.   Best places to observe people

C.   Survey delivery methods

D.   Places where possible samples may exist

31: Which of the following do you NOT use to calculate the necessary sample size?

A.   Margin of error

B.   The Pareto Effect

C.   Population of size

32: Which of the following is not a form of primary data?

A.   Attitudes

B.   Theories

C.   Demographic characteristics

D.   Awareness

E.   Motivations

33: What does ANOVA stand for?

A.   Analysis of Variables

B.   Attitude of Variance

C.   Attitude of Validity

D.   Analysis of Variance

E.   Analysis of Validity

34: Ranking items in order of preference is called _______________ method.

A.   the monandic ranking

B.   the rank-order

C.   the paired

D.   the index ranking

E.   the ordinal research

35: A focus group is an example of what specific kind of research?

A.   Secondary Research

B.   First-hand Research

C.   Primary Research

D.   Opinion Research

E.   Tertiary Research

36: True or false? A double-barrelled question is good because it gets information on multiple topics.

37: which of the following is not a sales forecasting method.

A.   Binomial Regression

B.   Leading Indicators

C.   Time Series Analysis

D.   Time Lag Analysis

38: In which situation would you use post-coding?

A.   When analyzing a list of open-ended questions

B.   When analyzing excel data

C.   When testing sample size effectiveness

D.   When analyzing quantitative data

39: _______ data deals with relationships, while _______ data does not.

A.   scientific; logical

B.   univariate; bivariate

C.   bivariate; univariate

D.   valid; invalid

40: A common description for Gaussian distribution is:

A.   Frequently occurring values

B.   A random variable

C.   A bell curve

D.   The average

E.   How a survey is delivered

41: Which of the following settings would be best for a "depth interview"?

A.   Over the phone

B.   In a focus group

C.   In the company conference room

D.   In a consumer's home

42: To show the information or data collected in useful form

A.   Data Tabulation

B.   Data Validation

C.   Data Collection

D.   Data Analysis

43: What kind of market research would be most helpful in determining whether or not to sell a product via the Internet?

A.   Product research

B.   Promotional research

C.   Pricing research

D.   Distribution research

44: What does p=.05 indicate?

A.   A 50% confidence level

B.   A 95% confidence level

C.   A 5% confidence level

D.   A 105% confidence level

45: A common qualitative research method is:

A.   Observing the subject in a related situation

B.   Constructing and deploying a survey

C.   Calculating the statistical norm of the research

D.   Counting the respondents that liked a product

46: Which type of research is used to define problems and suggest hypotheses?

A.   Descriptive Research

B.   Primary Research

C.   Secondary Research

D.   Casual Research

47: The primary purpose behind perceptual mapping is

A.   Product/service positioning

B.   Assessing customer satisfaction

C.   Scanner data for pricing

D.   Segmentation analysis

48: What is the Markov Model?

A.   A process using matrices to find the probability of users in one brand category switching to a different brand the next time they buy in that category

B.   A focus group conducted with four to six participants

C.   A binary model of regression analysis that utilizes an S-shaped curve. For each question, responses can only be one of two options

D.   The process of dividing a market by a measurable characteristic to be able to identify a consumer that is within the target market

49: A statistical probability test measuring a calculated value’s ability to occur due to chance is a(n):

A.   Ability test

B.   C-Test

C.   Luck test

D.   F-test

50: Which of these are NOT examples of paradata?

A.   Outcome and details of respondent contact attempts

B.   Characteristics and behaviors of interviewers

C.   The percent of participants in a survey that are able to identify popular logos

D.   Dates/times of data collection

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Marketing Research: Planning, Process, Practice

Student resources, multiple choice quizzes.

Try these quizzes to test your understanding.

1. Research analysis is the last critical step in the research process.

2. The final research report where a discussion of findings and limitations is presented is the easiest part for a researcher.

3. Two different researchers may be presented with the same data analysis results and discuss them differently, uncovering alternative insights linked to the research question, each using a different lens.

4. A reliable research is essentially valid, but a valid research is not necessarily reliable.

5. A valid research refers to the degree to which it accurately measures what it intends to measure.

6. Keeping an envisioned original contribution to knowledge in mind, the research report in appearance and content should highlights the outcomes and link back to objectives.

7. A good conclusion chapter should (please select ALL answers that apply) ______.

• have a structure that brings back what the research set out to do
• discuss the researcher’s own assumptions and ideas about the topic under study
• makes logical links between the various parts of the arguments starting from the hypotheses

Answer: A & C 

8. Research implications presented in a study must be either theoretical only or practical only.

9. Good researchers should aim for a perfect research, with no limitations or restrictions.

10. Examples of research limitations include (please select the answer that DOESN’T apply) ______.

• access to the population of interest
• the study’s coverage of possible contributory factors
• the researcher’s poor analysis skills
• the sampling technique used

11. A good structure outlining an effective research report starts with the ‘Analysis and Results’ section.

12. A good research study can just focus on its key outcomes without highlighting areas for future research.

13. If some of the research questions were not answered or some research objectives could not be achieved, then the final report must explain and reflect on the reasons why this is the case.

14. The importance of being critically reflective in presenting the future research section is that it allows for the advent of new arenas of thought that you or other researchers can develop on.

15. A weak future research section and weak discussion of the research limitations does not make the study fragile/lacking rigour and depth.

16. Once a research specifies a study’s limitations, this discredits all research efforts exerted in it.

17. Reporting research is about presenting the research journey through clear and evidence-based arguments of design, process and outcomes, not just describing it.

18. It is not important to present in every research report the ethical considerations that were anticipated or have ascended in the study.

19. Verbal and visual presentations of research aid in the dissemination of its outcomes and value, and allow for its strengths to be revealed.

20. In oral presentations, the audience expects you as a researcher to present your work in full detail even if they will ask further questions in the follow-up discussion.

Eguardian India

Study Materials

Marketing Research MCQ Multiple Choice Question with Answers

Marketing Research MCQ Multiple Choice Question with Answers for Preparation for MBA, BBA Academic, and Competitive Examinations

Marketing research is an important part of business operations. It can help companies determine what products to produce, how to price their products, and which marketing campaigns to use.

However, conducting marketing research can be time-consuming and difficult. That’s where multiple choice questions come in handy. These questions can help researchers identify which factors are most important to customers.

Table of Contents

Introduction to Marketing Research

Marketing research is a systematic approach to gathering, analyzing, and reporting information that helps organizations make better marketing decisions.

The purpose of marketing research is to identify and understand customer needs and preferences so that companies can create products and services that satisfy those needs and preferences. Marketing research typically involves surveys, focus groups, interviews, or observations of customers.

The results of marketing research help companies understand what customers want, how much they are willing to pay for products and services, and which marketing strategies are most likely to be successful.

How to Interpret Your Marketing Research Results

Marketing research is an important part of any business, but it can be difficult to understand the results. Here are a few tips for interpreting your marketing research results:

1. Be sure to read the entire report.  Sometimes the most important information is buried in the details.

2. Make sure you understand the methodology used in the research.  This will help you better understand the results.

3. Compare your findings to those of other studies.  This will help you get a broader perspective on the data.

4. Look for trends in the data: What are people responding to? What are they not responding to?

5. Use the data to make informed decisions about your business:  Don’t make decisions based on hunches or intuition; let the data tell you what’s working and what’s not working.

Advertising and Marketing Research MCQ

1. In a local market, which one of the following is not likely to be sold? a. Meat b. Fruits c. Transformers (electric) d. Grocery items Answer: (c)

2. Which Ngo had raised time and cried over the issue of contamination of Pepsi and Coke with pesticides? a. Green Peace b. Center for science and environment c. Center for development of advanced computing d. None of these Answer: (b)

3. Maruti Suzuki buys 1,000 car tyres from JK Rubber ltd. Tyre, in this case, would be a/an a. FMCG b. Consumer good c. Industrial good d. White good Answer: (c)

4. Marketing is a process that creates, communicates, and delivers. a. Services to customers b. Products to customers c. Value to customers d. Materialistic benefits to the customer Answer: (c)

5. Which one of the following is not a necessary condition to be met during the process of exchange? a. Each party is capable of communicating b. Each party has to arrange its own logistics system c. Each party has the ability and desire to indulge in exchange. Each party has something that is of some value to the other party Answer: (b)

6. Our marketing mechanism is deemed successful only if – a. We get money from him b. Customer is fully satisfied by our products and services c. We can sell more than our competitors d. We can make more profit than our competitors Answer: (b)

7. The major focus of the societal marketing concept is – a. Profit only b. Society’s well being only c. Satisfaction of customers only d. All of these Answer: (d)

8. Which one of the following is not a feature of a strategic business unit? a. Distinct mission b. Separate identify under the umbrella of the parent firm c. unlimited powers in the hands of the CEO of SBU d. Separate managing team Answer: (c)

9. According to the BCG matrix. Does a star have the following feature? a. Generates less cash b. High market growth and low market share c. High market share and industry growth d. It will not become a cash cow after some time Answer: (c)

10. According to the BCG matrix a cash cow. a. Has a high market growth rate but small market share b. Generates less cash for the firm c. Requires firm to invest heavily in market d. None of these Answer: (d)

11. According to Ansoft’s model of product/market expansion. a. When products are new and markets are new, then a diversification strategy would be implemented b. When products are present (or current) and markets are present (or current), then product development would be the right strategy c. Product development is not feasible d. None of these Answer: (a)

12. Under the diversification strategy, the firm tries to – a. Remain in the same product line b. Move into other products lines but removes previous product lines c. Move into new product lines and retains the existing product lines d. All of these Answer: (c)

13. In SWOT, the letter ‘O’ stands for – a. Omnipresent (product lines) b. Obvious (Marketing responses) c. Occurrence (of trade cycles) d. None of the above Answer: (d)

14. If you are spending some money on print-media advertisements, you are, in fact, activating the following P. a. Product b. Price c. Place d. All of these Answer: (d)

15. Which one of the following is not a prerequisite for a marketing audit? a. Independent b. Periodic c. Brief d. Systematic Answer: (c)

16. Technology environment is part of firms. a. Microenvironment b. Macro environment c. Task environment d. Depends upon the nature of the firm’s product range Answer: (b)

17. Internal publics of a firm are – a. NGOs b. Government departments c. Vendors d. Employees Answer: (d)

18. Which one of the following is not a demographic characteristic? a. Migration b. Consumption rate c. Education level d. Marital status Answer: (b)

19. Which one of the following is a factor taken from the economic and natural environment? a. Social legislation b. Education level c. Per capita consumption in rural areas (per month) d. Metrosexual man Answer: (c)

20. The higher the inflation, the – a. Lower would be the purchasing power of consumers b. higher would be the purchasing power of consumers c. Least affected would be the consumers of all genres d. Least affected would be the consumers of the creme de’ la crème genre Answer: (a)

21. The following technology would drastically reduce the size and cost of the material. a. Biotechnology b. Electronic production technology c. Nanotechnology d. All of those Answer: (c)

22. Micro and macro environments are differentiated on the basis of size, complexity and – a. Features b. Performance c. Size d. Uncertainty Answer: (d)

23. A well designed MIS serves as the – a. Powerhouse of the firm b. Marketing department of the firm c. Nerve centre of the firm d. All of those Answer: (c)

24. A database in which the customer product and sales databases are included is called – a. Mega database b. Data warehouse c. Information centre d. Data centre Answer: (b)

25. Which one of the following is not a benefit offered by MIS? a. Marketing managers can analyze markets and marketing situations b. It provides market information to managers c. It helps production managers take decisions related to markets d. It allows the firm to tap opportunities present in the market Answer: (c)

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20+ Marketing Research Solved MCQs

• Advertising 1
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100+ Market Research Questions to Ask Your Customers

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Babu Jayaram brings over 20 years of experience in sales and customer service to his role on the Qualaroo Advisory Board. With a profound understanding of sales and conversion strategies, ... Read more

Babu Jayaram brings over 20 years of experience in sales and customer service to his role on the Qualaroo Advisory Board. With a profound understanding of sales and conversion strategies, Babu is committed to delivering exceptional results and fostering robust customer relationships. His expertise extends beyond mere management, including adept handling of support tickets, overseeing internal and customer-facing knowledge bases, and training support teams across diverse industries to ensure exceptional service delivery. Read less

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Shivani Dubey specializes in crafting engaging narratives and exploring Customer Experience Management intricacies. She writes on vital topics like customer feedback, emerging UX and CX trends, and sentiment analysis.

Asking the right market research questions can help you understand your target customers and map their behavior and preferences. 

But what does it actually mean?

Let’s look at a sample from a market research survey report for mapping brand awareness:

From this simple Q&A report, you can:

• Visualize the proportions of demographic segments among your audience.
• Measure how your brand is performing in comparison to others.
• Pick the top preferred brand among the customers, explore what makes it stand out, and apply the same techniques to your brand.
• See how your target market perceives brand advertisements and promotional efforts.

Now imagine if this type of data set is available for different aspects of your business – product development, marketing campaigns, optimization plans, and more.

That’s what market research does for you.

With the evolution of customer interaction points and constantly changing market trends, more and more businesses are fueling efforts to do in-depth market research, as evidenced by the steady increase in the revenue of the market research industry worldwide.

Market research can help you develop essential business strategies and maintain a competitive advantage over other brands to increase conversions and customer base.

And it all starts with asking the right questions to the right audience.

That’s why we have created this collection of 100+ market research questions to ask your target market. Each question aims to uncover a specific attribute about your customers. You can use a combination of these customer research survey questions, interviews, and othe marketing questionnaires for customers.

We have also added key tips to help you write your own effective market analysis questions if the needed.

100+ Great Market Research Questions to Ask Your Customers

The main challenge while designing and conducting research is – “What questions should I ask in my customer research survey?

That’s why we have a carefully curated list of market research questions to help you get started.

To Explore New Product Opportunities

• What was your first reaction to the product?
• Would you purchase this product if it were available today?
• What feature would you like to see on the website/product?
• Which feature do you think will help improve the product experience for you?
• Of these four options, what’s the next thing you think we should build?
• What’s the one feature we can add that would make our product indispensable for you?
• Would implementing [this feature] increase the usability of the [product name]?
• Please let us know how we can further  improve this feature.
• What problem would you like to solve with our product?

To Collect Feedback on Existing Products

• Have you heard of [product name or category] before?
• How would you feel if [product name] was no longer available?
• How disappointed would you be if you could no longer use [Product/feature name?]
• How often do you use [product name]?
• How long have you been using [product name] for?
• When was the last time you used [product name]?
• Please rate the following product features according to their importance to you.
• According to you, In which area is this product/service lacking the most? Specify below.
• How does the product run after the update?
• Rate our product based on the following aspects:
• Have you faced any problems with the product? Specify below.
• What feature did you expect but not find?
• How are you planning to use [product or service]?
• How satisfied are you with the product?

To Segment the Target Market

Please specify your age.

• Please specify your gender.
• Select your highest level of education.
• What is your current occupation?
• What is your monthly household income?
• What is your current marital status?

• What is the name of your company?
• Where is your company’s headquarters located?
• Please specify the number of employees that work in your company.
• What is your job title?
• In which location do you work?
• Which activity do you prefer in your free time?
• Which other physical activities do you take part in?
• Where is your dream holiday destination?
• Please rate the following as per their priority in your life – Family, work, and social life?
• Are you happy with your current work-life balance?
• Do you describe yourself as an optimist or a pessimist?
• How often do you give to charity?
• How do you travel to work?
• How do you do your Holiday shopping?

To Conduct a Competition Analysis

• Which product/service would you consider as an alternative to ours?
• Rate our competitor based on the following:
• Have you seen any website/product/app with a similar feature?
• How would you compare our products to our competitors? 
• Why did you choose to use our [product] over other options?
• Compared to our competitors, is our product quality better, worse, or about the same?
• Which other options did you consider before choosing [product name]?
• Please list the top three things that persuaded you to use us rather than a competitor.
• According to you, which brand best fits each of the following traits.

To Gauge Brand Awareness

• [Your brand name] Have you heard of the brand before?
• How do you feel about this brand?
• How did you hear about us?
• Describe [brand name] in one sentence.
• If yes, please tell us what you like the most about [your brand name]?
• If no, please specify the reason.
• How likely are you to purchase a product from this company again?
• If yes, where have you seen or heard about our brand recently? (Select all that apply)
• Do you currently use the product of this brand?
• Have you purchased from this brand before?
• Of all the brands offering similar products, which do you feel is the best brand?
• Please specify what makes it the best brand for you in the category.
• Which of the following products have you tried? (Select all that apply)
• On a scale of 1 to 10, how likely would you recommend this brand to a friend or colleague?

To Map Customers’ Preferences

• Have you ever boycotted a brand? If so, which brand and why?
• What influences your purchase decision more – price or quality of the item?
• How many hours do you spend on social media like Facebook, Instagram, etc.?
• How do you do your monthly grocery shopping – online or through outlets?
• How do you search for the products you want to buy?
• Rate the factors that affect your buying decision for [product].
• What persuaded you to purchase from us?
• How likely are you to purchase a product from us again?
• Please rate the following aspects of our product based on their importance to you.
• What is the most important value our product offers to you?
• Which of the following features do you use least?
• How well does the product meet your needs?

To Map Customers’ Reservations

• Is there anything preventing you from purchasing at this point?
• What’s preventing you from starting a trial?
• Do you have any questions before you complete your purchase?
• What is the main reason you’re canceling your account?
• What are your main reasons for leaving?
• What was your biggest fear or concern about purchasing from us?
• What is the problem that the product/service helped to solve for you?
• What problems did you encounter while using our [product]?
• How easy did we make it to solve your problem?
• What is your greatest concern about [product]?
• Have you started using other similar products? If yes, what made you choose that product?

To Perform Pricing Analysis

• Would you purchase the product at [price]
• According to you, what should be the ideal price of the [product name]?
• Is our product pricing clear?
• According to you, what is the ideal price range for the product?

To Collect Feedback on Website Copy

• Please rate the website based on the following aspects:
• How well does the website meet your needs?
• Was the information easy to find?
• Was the information clearly presented?
• What other information should we provide on our website?
• How can we make the site easier to use?
• What could we do to make this site more useful?
• Is there anything on this site that doesn’t work the way you expected it to?
• How easy was it to find the information you were looking for?
• Have feedback or an idea? Leave it here!
• Help us make the product better. Please leave your feedback.

To Assess Website/Product Usability

• Are you satisfied with the website layout?
• What features do you think are missing on our website?
• What features do you not like on our website?
• Was our website navigation simple and user-friendly?
• How much time did it take to find what you were looking for on our website?
• Was it easy to find the products you are looking for?
• Was the payment process convenient?

To Uncover Market Trends and Industry Insights

• Did you purchase our product out of peer influence or individual preference?
• How do you form your opinion about our product?
• Do you follow trends of the product, or do you prefer to go with what you know?
• Do discounts or incentives impact your decision-making process?

Market Research Survey Templates

One of the easiest ways to conduct market research is to use survey templates. They can help you save time and effort in creating your own market research surveys.

There are many types of market research survey templates available, depending on your objectives and target audience. Some of the most popular ones are:

• Demographic Templates: These templates help you segment your customers based on their location. It can help you tailor your marketing strategies and offers to different customer groups.

• Consumer Behavior Templates: These templates help you keep your pulse on your target market.

Industry Insights Templates: These templates help you get detailed information about your target industry and business.

Breakdown of Different Market Research Questions

The answer choices in a market research survey question can significantly impact the quality and reliability of the response data you collect from the audience.

Some answer types help categorize the audience, while others measure their satisfaction or agreement. 

So, before listing the customer research survey questions to ask your target audience, let’s understand their types:

Multiple Choice

A multiple-choice question type lets users select more than one answer from the given options. These questions are great for collecting multiple data sets using the same question and gauging people’s preferences, opinions, and suggestions .

Single Choice

In a single-choice question, the respondent can select only one answer from the given options. This question type is great for:

• Segregating the users.
• Prioritizing product updates based on user consensus.
• Disqualifying irrelevant respondents by placing the question at the start of your customer research survey.

Matrix Match

A matrix matching grid can combine multiple market research questions into one to make the survey shorter . There is only one condition – the individual questions should have the same response anchors as shown in the image below:

The questions are arranged in rows while the answer options occupy the grid columns.

Ranking Question

A ranking question can help map customers’ preferences and set priorities for product development . This question type asks the respondent to arrange the given options in their decreasing/increasing preference.

Dichotomous

A dichotomous question poses a simple yes or no scenario to the respondent. These question types can help disqualify irrelevant people from the survey and categorize the users into two groups .

Likert Scale

Likert scale market research questions can help you measure the extent of respondents’ agreement/disagreement with the given statement . The answer options are arranged from positive to negative sentiments or vice-versa, with the neutral option in the middle.

There are two types of Likert scales: 5-point and 7-point .

Open-ended market questions let you explore the respondents’ minds without adding any restrictions to the answer . This question type is followed by a blank space for the respondent to add a free-text response.

You can add an open-ended question as a follow-up after the first question to explore the reasons for the customer’s previous answer. It also lets you collect more in-depth information about their issues, pain points, and delights.

Tools like Qualaroo offer tons of different question types for your surveys. Just pick the question and match its answer option type from the drop-down. To make it more effective, you can add branching to the survey.

How to Write Your Marketing Research Questions

It’s imperative to have a dedicated repository of market research questions for your surveys. But nothing’s better than crafting your questions.

For this, you need to sit with your team and discuss what information you require from the customers. It lets you analyze and document how much data you already have in your system, which can help set the market research scope.

We have listed some questions you need to ask yourself before asking market research questions to your potential customers or target market:

Audience Segmentation Questions

Audience segmentation questions help to size up your target market and provide a granular view of the audience . Not all customers are equal, and audience segmentation makes it possible to focus on each group individually to address their issues, fears, and expectations.

Here’s what you need to know before you start writing customer research survey questions to understand your audience:

• Do we understand the demographics of the new market we are trying to target? (Age, location, ethnicity, education, company, annual income, etc.)
• What are the locations that drive the most customers to our business? How are these locations different from others?
• What are the interests, preferences, and fears of people from our new target market? Have we addressed these situations for our current customer base?
• What are the psychographics attributes of the current customers and potential market? Are we targeting these in our campaigns?
• What are the most popular engagement channels for our customers? Which channels drive the most traffic to our website?
• Do we have enough data to perform value segmentation to separate high-value customers from low-value customers? 
• How often do these high-value customers make a purchase?

Product-Based Market Research Questions

Product-based market research questions can produce precious insights to channel into your product development and optimization strategies . You can see how changing technology affects customers’ behavior, what new features they want to see in your product, and how they perceive your products and services over the competition.

Start by gathering information about the following:

• How does our product compare to the competition based on the features?
• What products do our competitors offer?
• What new features do customers want to see in our products? Do we have a product roadmap to deliver these updates?
• What unique solutions do our products offer? What is the value proposition that reflects this offering?
• Does our product incorporate the latest technological advancements?
• What channels do we use to collect product feedback from our users?
• What are customers’ preferences while choosing our products over competitors?

Pricing Market Research Questions

Pricing analysis can help you make your product more affordable to different customer segments while maintaining the desired gross margin. It also lets you restructure the pricing tiers to provide features depending on the customers’ requirements and company size .

Watch: (1/5) Supercharge Your Revenue With Data-Driven Pricing

Your sales and marketing team can help you hone in on the market research questions to ask your customers for running pricing analysis:

• Do the customers ever complain about the difficulty in finding the pricing information?
• What is the pricing structure of our competitors for the same products? What features do they include for a specific price?
• How do customers find our pricing when compared to the competitors?
• Do our products provide value for money to the customers? Does the sales pitch reflect this point?
• Can we restructure the pricing, and how will it affect the revenue?
• Are there any customer segments that have high-value potential but find the current pricing unaffordable? What are the plans for such customers?
• Are we in a situation to offer a basic free plan to encourage customers to try our product before upgrading?
• What promotions can we run to attract more customers?
• Should we target customers based on income, company size, or type of solution to set our product prices?

Brand Reputation Market Research Questions

A brand reputation questionnaire for marketing research gives you information on how well your target market knows about your brand. You can uncover previously unidentified channels to increase brand awareness and find potential customers to promote your brand .

Start by gauging what customers are saying about your brand:

• Which channels receive mentions of our brand? Are these posts positive or negative?
• Do we have a system in place to analyze and monitor these reviews and posts?
• What are the reviews of our brand on different sites? What is the overall impression of our brand in the market?
• How are we currently addressing the negative reviews and complaints? What do our customers think about the handling process?
• What is the impression of our brand in our target market?
• What brand awareness campaigns are our competitors running?
• Is our brand among the top choices of our target customers?

Advertisement & Campaign-Based Questions

These customer research survey questions let you assess the effectiveness of your current value propositions and campaigns . You can channel the customer insights into your advertising strategies to design targeted campaigns for different customer segments to reduce the overall acquisition cost and increase conversions.

Ask the following questions to collect information about the different marketing campaigns that are performing:

• What are the best modes to run the advertisement campaigns to reach our target audience?
• What is the estimated lifetime value of customers acquired from current campaigns? Is it higher or lower than the acquisition costs?
• Which campaigns bring the most ROI and why?
• How well do our advertisements present our value proposition to the customers? Do they address customers’ fears and expectations to attract them?
• Are we running A/B tests to improve our online campaigns? How are we gathering data to build the A/B test hypotheses – surveys, heatmaps, eye tracking, etc.?
• What advertisement campaigns do our competitors run?

7 Question Types to Use in Market Research Surveys

We mentioned earlier that market research questions provide important data for different operations like product development, marketing campaigns, sales pipeline and more.

But to what extent?

Let’s break it down to individual processes and understand how insights from customer research surveys can impact them:

To Know Your Target Market

Understanding your target audience is the fundamental aspect of market research, be it a new target market or existing customers. If you know what marketing research survey questions to ask your target market, you can identify different customer types’ unique traits and preferences.

The data can help you segment the users based on demographic, psychographic, geographic, and other attributes. These include their behavior, purchase preferences, age, location, habits, delights, frustrations, and more.

You can then create various customer personas and fuel your sales strategies to maximize ROI.

Case study – How Avis increased its revenue per customer

Avis, a leading car rental company, was looking to enhance customer experience by offering useful car add-ons like navigation systems, child seats, insurance, etc., to customers with their booking. So, it reached out to AWA Digital to find a way to promote these products and increase their sales.

AWA digital implemented customer research campaigns using targeted surveys to determine which add-ons were popular among the customers and why. 

Using these insights, the team added an interstitial pop-up just before the booking page to show relevant add-ons to the customers.

This simple update dramatically increased the sales of add-on items and helped Avis generate more revenue per customer.

Read the entire case study here .

To Plan the Product Roadmap

A product roadmap is a visual representation of the current status of your product and planned updates over time. It shows a high-level summary of planned activities and priorities for different teams to take the product to the next level.

Steve Jobs famously said – “You’ve got to start with the customer experience and work backward to the technology. You can’t start with the technology then try to figure out where to sell it.”

And market research helps to align your product strategies with the customer demand. Using targeted marketing survey questions, you can gauge what new features or functionality customers want to see in your products.

It helps to plan product development strategies based on customers’ consensus to prioritize the ideas that can have the most impact on customers and replace intuition-based approaches with data-backed decisions.

Customers’ demands change with market trends and technological advancements. That’s why your product map also needs to evolve constantly with time to reflect these changes in your product development cycle.

By designing targeted market research questions to ask the customers, you can uncover their expectations to deliver optimal product solutions. 

That’s what our next case study demonstrates.

Case study – How customer research drives Twilio’s operations  

Twilio, a cloud communications platform places customer discovery and research at the core of their product development strategies. It helps its teams to anticipate customer needs in a constantly changing market.

Lack of time and budget are the two biggest challenges that the company faces in its product development cycle. So, the team uses targeted market research questionnaires for a product to understand the challenges the customers face today and the ones they will face tomorrow. 

With an abundance of ideas and no time to test them all, the feedback data from surveys is used to prioritize the hypotheses to run the tests. It makes the process more efficient and effective in producing positive results. 

This data-backed approach is used across 18 different teams at Twilio to release new functionality every week and deliver optimal solutions to the clients.

Read the complete case study here .

To Reduce Acquisition Costs

Your customer base consists of multiple customer segments with different preferences and purchase potential. That’s why you cannot sell to everyone and need to find the right audience for your products.

If an acquired customer doesn’t bring in more revenue than it costs to acquire them, it will increase your acquisition costs over time.

We don’t want that, do we?

For example, let’s say you are targeting the entire market population using the same campaign. If your acquisition cost per customer is $300 and you acquire 20 customers from one campaign, you need to make more than $6000 to register profits.

The difficulty is you don’t know about these customers’ purchase behavior and capacity, so you cannot be sure if you will reach your goals. It adds unnecessary risks to your marketing ventures.

But, if you were targeting a specific segment with high income, regular shopping habits, or proven history of brand loyalty, You can obtain better results.

Now, the question is – 

How will you separate these potential long-term customers from one-time buyers and high-value targets from other segments?

One way to do this is by building customer personas using the data from the market research survey questions. A buyer persona defines different attributes of a particular customer segment so you can hone in on the right audience to funnel your marketing efforts.

Here’s what a typical persona includes:

• Target regions
• Target demographic (age, marital status, gender)
• Ideal psychographics (hobbies, social channels, activities they indulge in, goals)
• Preferred interaction channels
• Favorite brands and products
• Total revenue till date
• Estimated lifetime value

Once you have a clearer picture of different customers, you can find high-value prospects with the potential to be long-term customers looking for product solutions that your business offers. 

You can then design the correct pitch using the market research data to bring in these customers and control the overall acquisition costs.

For example:

• Plugin the demographic and psychographic data into CRM software like BIGContacts or Salesforce to convert high-value targets.
• Use your CRM to create segmented lists of prospects based on estimated value, location, current status, and more. Then target these groups individually with personalized value propositions to increase conversion rates.
• Identify their preferred mode of communication and technographic inclinations to find the right opportunities to pitch your product offering at the precise moment.

Even if acquiring and retaining such customers costs more, their overall revenue can balance the acquisition costs to deliver higher profits.

To Design Targeted Marketing Campaigns

By knowing how your target audience behaves and interacts with your business, you can find the exact opportunities to target them with personalized campaigns.

• You can use mail campaigns to target website users with app-exclusive offers to encourage them to download your app and improve app adoption.
• Add in-app broadcast messages about upcoming offers, exclusive membership benefits, and other incentives for new users to push them towards the end of the funnel.
• Create multiple landing pages to target different customer types.
• Design location-based ad campaigns with personalized value propositions based on audience preferences and problems at each location. 

Case Study – How Canon’s campaigns generated 700% ROI

AWA digital was tasked by Canon, one of the biggest electronics companies worldwide, to assess and increase the demand for their products in different geographies. So, the AWA team conducted customer research using target market survey questions and discovered the following attributes about customers’ purchase behavior and reservations:

• In some regions, people were reluctant to spend money on a Canon camera as they weren’t sure if Canon was an authoritative brand.
• In other regions, authority was not as important to the users.

Using these insights, AWA optimized the ads campaigns’ messaging for different locations to include what consumers deemed important purchase factors.

The results?

With in-depth customer feedback, Canon generated an overall ROI of 700% in all regions using personalized campaigns to target the audience.

To Improve Brand Awareness

Whether you are into soft drinks or not, You probably would have heard of Coca-Cola’s 2011 Share-A-Coke ad. This single campaign put the Coke brand back on the map and reversed the 10-year steady decline in sales in the US.  

Coke understood what motivates their customers and delivered a product offering that appealed to the masses to increase its brand equity- the excitement to get a Coca-Cola bottle with their name on it.

How did they do it?

In 2011, Coca-Cola rolled out its share-a-coke campaign in Australia. The company debranded the traditional Coke logo from the bottle and replaced it with the phrase “Share a Coke with” followed by a name.

The campaign used the list of the country’s most popular names (nicknames). The purpose was to make people go out and find the Coke bottle with their name on it and share it with their friends. The campaign was subsequently rolled out in 80 countries.

How did it impact Coca-Cola as a brand:

• In Australia, it’s estimated that the campaign increased Coke’s share by 4% and increased consumption among young adults by 7%.
• #ShareACoke became the top trending hashtag on Twitter globally and received over 1 billion impressions.
• In the USA, the campaign increased Coke’s market share by over 2% and brought 11% more sales compared to the previous year.

It’s not limited to big brands only.  

Understanding the customers and placing your product’s value offering along with their habits, lifestyle, and behavior can help you extend your brand’s reach.

Today, there are multiple touchpoints to connect with your customers and map their journey to uncover their issues, motivations, and fears to address in your campaigns.

• Monitor brand mentions on social media and engage with the users to cultivate an online community and promote your brand.
• Reach out to satisfied customers and turn them into your brand ambassadors.
• Use targeted ad campaigns that connect people’s emotions and general behavior to imprint your brand’s image in their minds.

Quick Tips for Writing Awesome Market Research Survey Questions

With the inter-team research complete, you are ready to write your own market research questions to ask your target audience. Keep these general dos and don’ts in mind to ensure that the market survey fulfills the purpose without affecting the data quality or response rate.

Use Mutually Exclusive Response Options

If you are using response anchors with specific ranges like age group or income, check that the options do not overlap . Otherwise, it will produce an irregular data set.

Please specify your age:

In the above example, the respondent lying on either extremity of the given age ranges may get confused on which option to choose. For example, a 28-year-old respondent can choose from both second or third options.

Plus, two different respondents of the same age may select different options, which will skew your demographic data.

You can avoid this confusion by creating mutually exclusive groups as shown below:

Always Add A “Not Applicable” Or “Rather Not Say” Option

Since market research questions extract personal information, some respondents may not want to share such details with you. These include questions about age, income, gender, hobbies, social activities, and more.

Forcing such questions on the customers without allowing them to skip can irate them and lead to survey abandonment .

That’s why you can also use Qualaroo’s skip and branching logic to create smart surveys that only ask relevant questions to your respondents based on their previous answers.

Calculate the Required Sample Size

Sample size plays a vital role in your market research questions to determine the reliability of your response data.

If the response volume is low, the results may not be conclusive to point towards customers’ consensus. On the other hand, a larger sample size than required means a waste of the company’s valuable resources and time.

That’s why it’s important to calculate the required sample size to estimate the number of responses you need for your market research survey questions.

You can use any survey sample size calculator available online to get started. Just fill in the required details to get the required sample size.

For example, to reach a statistical significance of 99%, you need at least 3145 responses to your market research questionnaire.

Consider Adding Incentives

Studies show that incentivized customer research surveys or questionnaires fetch higher response rates than general surveys.

The incentives encourage customers to invest their time in a survey and get something in return.

It means creating a gated questionnaire for market research can help you reach the required sample size quickly . The incentive can be a simple discount code, free shipping coupon, free ebook, or other freebies.

However, there is a possibility that irrelevant respondents may fill out the survey randomly just to get to the offer, which may skew the results. You can use screening questions to filter out unsuitable respondents.

Avoid Double-Barreled Market Research Questions

A double-barreled question poses two questions into one. The problem with such questions is that the respondent may have opposing views about the two statements in the questions. It makes it harder for them to choose one answer from the options .

“Please rate the [product name] on a scale of 1-10 based on overall quality and price?”

Here, the respondent may find the product quality appreciable while thinking it to be overpriced at the same time. In such a case, they may skip the question or select any option randomly.

You can easily sidestep this hurdle by breaking your double-barreled market research question into two to make it less confusing for the respondents.

Importance of Market Research

We mentioned earlier that market research questions provide important data for different operations like product development, marketing campaigns, sales pipeline, and more.

Understanding your target audience is the fundamental aspect of market research, be it a new target market or existing customers. If you know what customer research survey questions to ask your target market, you can identify different customer types’ unique traits and preferences.

AWA Digital implemented research campaigns using targeted customer research surveys to determine which add-ons were popular among the customers and why.

Steve Jobs famously said – “You’ve got to start with the customer experience and work backward to the technology. You can’t start with the technology and then try to figure out where to sell it.”

And market research helps to align your product strategies with the customer demand. Using targeted customer research survey questions, you can gauge what new features or functionality customers want to see in your products.

Image Source: Slide Team

By designing targeted market research questions to ask the customers, you can uncover their expectations to deliver optimal product solutions.

Case study – How customer research drives Twilio’s operations

Twilio, a cloud communications platform, places customer discovery and research at the core of its product development strategies. It helps its teams to anticipate customer needs in a constantly changing market.

Lack of time and budget are the two biggest challenges that the company faces in its product development cycle. So, the team uses targeted market research questionnaires for a product to understand the challenges the customers face today and the ones they will face tomorrow.

With an abundance of ideas and no time to test them all, the feedback data from customer research surveys is used to prioritize the hypotheses to run the tests. It makes the process more efficient and effective in producing positive results.

Your customer base comprises multiple customer segments with different preferences and purchase potential. That’s why you cannot sell to everyone and need to find the right audience for your products.

For example, let’s say you target the entire market using the same campaign. If your acquisition cost per customer is $300 and you acquire 20 customers from one campaign, you must make over $6000 to register profits.

But, if you were targeting a specific segment with high income, regular shopping habits, or a proven history of brand loyalty, you could obtain better results.

Now, the question is –

Image Source: brightspark

• Plug the demographic and psychographic data into CRM software like BIGContacts or Salesforce to convert high-value targets.
• Use your CRM to create segmented lists of prospects based on estimated value, location, current status, and more. Then, target these groups individually with personalized value propositions to increase conversion rates.

• Add in-app broadcast messages about upcoming offers, exclusive membership benefits, and other incentives for new users to push them toward the end of the funnel.

AWA Digital was tasked by Canon, one of the biggest electronics companies worldwide, to assess and increase the demand for their products in different geographies. So, the AWA team conducted a customer research survey using target market questions and discovered the following attributes about customers’ purchase behavior and reservations:

• In other regions, authority was not so important to the users.

Whether you are into soft drinks or not, you probably would have heard of Coca-Cola’s 2011 Share-A-Coke ad. This single campaign put the Coke brand back on the map and reversed the 10-year steady decline in sales in the US.  

Coke understood what motivates its customers and delivered a product offering that appealed to the masses to increase its brand equity- the excitement to get a Coca-Cola bottle with its name on it.

• In Australia, it’s estimated that the campaign increased Coke’s share by 4% and consumption among young adults by 7%.

It’s not limited to big brands only. 

Market Research: A Key to Your Business’ Success

Market research is a vital process for any business wanting to understand its customers and market better. By asking the right questions and using the right tools like Qualaroo, you can gain valuable insights that can help you improve your products or services, enhance your customer experiences, and grow your business.

In this blog, we have shared some of the best market research questions to ask your customers, as well as some of the best customer research survey templates to find market trends and industry insights. We hope that this blog has helped you learn more about market research and how to conduct it effectively.

About the author

Shivani dubey.

Shivani has more than 3 years of experience in the modern creative content paradigm and technical writing verticals. She has been published in The Boss Magazine, Reseller Club, and HR Technologist. She is passionate about Artificial Intelligence and has a deep understanding of how organizations can leverage customer support technologies for maximum success. In her free time, she enjoys Nail art, playing with her guinea pigs, and chilling with a bowl of cheese fries.