pharmacy business plan profitable venture

Retail Pharmacy Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Healthcare and Medical » Pharmacy

Are you about starting a pharmacy (chemist shop)? If YES, here’s a complete sample wholesale / retail pharmacy business plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a retail pharmacy . We also took it further by analyzing and drafting a sample retail pharmacy marketing plan template backed up by actionable guerrilla marketing ideas for pharmacies. So let’s proceed to the business planning section.

Being in the pharmacy trade is a very good thing. This is because of the great returns on investment that is being guaranteed.

Starting a retail business is a very right step to take if you are looking to delve into the retail pharmacy business. It is important that you are a pharmacist ; this is so that you can get a proper hang of the business, as well as bring in your hands-on prowess into the venture.

A Sample Retail Pharmacy Business Plan Template

1. industry overview.

What really is the pharmaceutical business all about? The pharmaceutical industry is known for developing, producing, and marketing medicine (drugs). Retail pharmacy business is known to be involved in the sale (retailing) of generic or brand medications; some big pharmaceutical stores even engage in the sale of medical devices.

All over the world, the pharmaceutical industry is highly regulated. This is so because of the devastating effect of fake drugs and drug abuse which can’t be quantified. As a matter of fact, there are several universal laws and regulations that govern the patenting, testing, safety, efficacy and marketing of drugs.

For example; in the united states, new pharmaceutical products must be approved by the Food and Drug Administration (FDA) as being both safe and effective before they can be allowed to go into the market. Any entrepreneur (investor) who has a plan of starting his or her own retail pharmacy business must comply with the Regulation of Retail Pharmacy Businesses that was passed into law in 2008.

Anyone who wants to establish a retail pharmacy business must follow the regulations that guides the sourcing, storage, sale, supply and keeping of records, in respect of medicinal products. Other requirements that they are expected to comply with are; requirements that relates to staff, premises, equipment and procedures are also stipulated.

No doubt retail pharmacy business is indeed a profitable industry; at the end of 2011, there were just over 23,100 independent retail pharmacies operating domestically.

For instance; in 2012 about 62,000 retail, mail and specialty pharmacies operating in America filled more than 4 billion prescriptions. As a matter of fact, in 2012 alone, statistics indicated that the total industry revenues was between $275 billion and $290 billion.

Statistics has it that global spending on prescription drugs grew to a whopping sum of $954 billion in 2011 and The United States accounts for more than a third of the global pharmaceutical market, with an estimate of $340 billion in annual sales.

It is on record that the retail pharmacy industry is growing at an annual rate of 1.6 percent. Retail pharmaceutical stores are amongst the top beneficiaries; they have experienced high sales growth in the first aid, eye care, sun care, smoking deterrent, foot care and home healthcare categories.

Over and above, the retail pharmacy industry is indeed a growing and a profitable industry and it is open to any aspiring investor (entrepreneur) to come in and establish his or her retail pharmacy outlet.

2. Executive Summary

Kingsley Greeno Retail Pharmacy Store will be located in one of the busiest streets in Baltimore, Maryland, U.S. We have been able to lease a facility for 5 years with the option of acquiring the property once the property is put up for sale.

The facility is well positioned and it matches the ideal picture of a community retail pharmacy store. We are not going to spend much to revamp the facility because before taking over the facility, it was used as a retail shop. Although the business is launching out with just one outlet, but we have plans to open other outlets in key locations around Baltimore, MD.

Kingsley Greeno retail pharmacy store will be involved in the retailing of prescription drugs and over-the-counter drugs. We will also be involved in the sale of beauty products, cosmetic, postcards (greeting cards), convenience foods and other related products.

We are in retail pharmacy business to retail a wide range of pharmaceuticals for our customers, at the lowest prices they can get anywhere in Baltimore, MD. Our employees are well trained and qualified to handle the wide range of customers that we are positioned to serve. We will engage in the sale of prescriptions at reduced prices both at the counter and online order.

Kingsley Greeno Retail Pharmacy will operate a 24 hours, 7 days a week pharmaceutical store. We shall also have customers like; walk – in customers and mail order customers. Our work force is going to be well trained to operate within the framework of our company’s corporate culture and also to meet the needs of all our customers.

Kingsley Greeno Retail Pharmacy Store will ensure that all our customers are given first class treatment whenever they visit our shop.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base grows. We will ensure that we get our customers involved in the selection of brands that will be on our racks and also when make some business decisions.

Kingsley Greeno Retail Pharmacy Store is a family business that is owned and managed by Kinsley Greeno and Family. Mr. Kingsley Greeno is going to be the Chief Executive Officer of the business; he has a first Degree in Pharmacy and an MBA from Harvard University.

He has well over 10 years of experience working as a pharmacist with the United States’ government. His son who is an undergraduate is currently studying pharmacy, with the hope of taking over the family business when he (Mr. Greeno) retires.

3. Our Products and Services

Kingsley Greeno Retail Pharmacy Store will retail a wide range of prescription drugs from different manufacturing brands to customers who are based in Baltimore, MD. We also engage in the sale of beauty products, cosmetic, postcards (greeting cards), baby products, convenience foods and other related products (small scale medical equipment / instruments et al).

4. Our Mission and Vision Statement

• Our vision is to become the largest retail pharmacy store in the whole of Maryland, U.S.
• Our mission is to establish a first class retail pharmacy store that will make available a wide range of generic and branded prescription drugs from top pharmaceutical manufacturing brands at affordable prices to the residence of Baltimore, MD.

Our Business Structure

Kinsley Greeno Retail Pharmacy Store is a business that will be built on a solid foundation. From the outset, we have decided to recruit only qualified people to man various job positions in our organization. We are quite aware of the rules and regulations governing the pharmaceutical industry which is why we decided to recruit experienced and qualify employees as foundational staff of the organization.

We hope to leverage on their expertise to build our business. When hiring, we will look out for applicants that are not just qualified and experienced, but honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. This are the positions that will be available at Kingsley Greeno Retail Pharmacy Store;

• CEO (pharmacy owner, superintendent pharmacist and supervising pharmacist)
• Pharmacist (Manager)

Merchandize Manager

• Pharmacist technician (3)
• Information Technologist (Contract)
• Sales agents (3)
• Cashier (Counter Agent).

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for recruitment
• Responsible for payment of salaries
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

  Pharmacist (Manager):

• Responsible for managing the daily activities in the restaurant
• provides advice about health issues, symptoms and medications in response to customer enquiries
• recruits, trains and manages staff
• processes prescriptions and dispensing medication
• orders, sells and controls medicines and other stock
• meets medical representatives
• manages budgets
• keeps statistical and financial records
• prepares publicity materials and displays
• markets services
• Interfaces with third – party providers (vendors)
• Controls the sales floor inventory
• Supervises the entire sales staff and workforce
• Any other duty as assigned by the CEO
• Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Helps to ensure consistent quality of drugs and products on our rack
• Responsible for the purchase of goods and products for the organizations
• Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
• Ensures that the organization operates within stipulated budget.

Pharmacy Technician

• Ensures that the store facility is in tip top shape and conducive enough to welcome customers (This includes turning on equipment such as computers, scales, printers and fax machines)
• Ensures that goods and products are properly arranged
• Responsible for processing prescriptions
• Responsible for sterilizing the counter tops, scales, pill counting trays, and other medication measuring devices.
• Handles administrative and bookkeeping tasks, inventory control, stocking shelves, and data entry
• Performs monthly inventory counts, file paperwork, and stock inventory
• Handles any other duty as assigned by the floor manager (Pharmacist)

Sales Agents

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Sources for clients for the company
• Responsible for promoting the company’s image
• Responsible for creating marketing and sales strategies, etc.
• Represents the organization in some strategic business meetings

Information Technologist

• Manages the organization website
• Handles ecommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manage logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Manage the organization’s CCTV
• Handles any other technological and IT related duties.

Cashier (Counter Agent):

• Receives payments on behalf of the organization
• Issues receipt to customers
• Prepare financial report at the end of every working week
• Handles financial transaction on behalf of the company
• Interfaces with our bankers
• Responsible for payment of tax, levies and utility bills
• Responsible for cleaning the pharmacy facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the pharmacy facility
• Handle any other duty as assigned by the floor manager (Pharmacist)

6. SWOT Analysis

Kingsley Greeno Retail Pharmacy Store is not looking forward to operate a regular retail pharmacy store, because we want to become the biggest retail community pharmacy in Baltimore. We want our pharmacy to be the number one choice of all residence of Baltimore.

We know that if we are going to achieve the goals that we have set for our business, then we must ensure that we build our business on a solid foundation. We must ensure that we follow due process in setting up our retail pharmacy store.

Despite the fact that our CEO (owner) has a robust experience in retail pharmacy business, we still went ahead to hire the services of business consultants that are specialized in setting up new businesses to help our organization conduct detailed SWOT analysis and to also provide professional support in helping us structure our business. This is the summary of the SWOT analysis that was conducted for Kingsley Greeno Retail Pharmacy Store;

Our location is one of our strength. The Business model we will be operating on (physical store and online store) will be opened for 24 hours daily and 7 days in a week. There would be multiple payment options; wide range of prescription drugs, home delivery services and our excellent customer service culture will definitely count as a strong strength for us.

Our perceived weakness is the fact that we are just starting out and we may not have the required finance to sustain the kind of publicity that we intend giving the business.

• Opportunities:

The opportunities that are available to retail pharmacy business is unlimited and we are going to position our business to make the best out of the opportunities that will be available to us in Baltimore, MD.

Just like any other retail business, one of the major threats that we are likely going to face is economic downturn and unfavorable government policies (healthcare reform). It is a fact that economic downturn affects purchasing power. Another threat that may likely confront us is the arrival of a new retail pharmacy outlet in same location where ours is located (Baltimore, MD.).

7. MARKET ANALYSIS

• Market Trends

The market trend in retail pharmacy industry is directly influenced by a country’s healthcare reform policies. The fact that the pharmaceutical industry is highly regulated means that any entrepreneur who wants to run a retail pharmacy store must be ready to play by the book.

Loads of other factors influences the market trend in the industry and it is normal to see bigger retail pharmacy stores (especially those with chains of outlets) weathering the storm whenever there are major shaking in the industry. In essence, the easiest way to build a solid and highly profitable retail pharmacy business is to engage in opening various outlets in key cities around the U.S. and the

No doubt the industry will continue to grow and become more profitable because the aging baby-boomer generation in United States are expected to drive increasing demand for prescription drugs.

Retail Pharmacies are now making use of technology to effectively manage their business by plugging financial leakages which happens to be one of the biggest challenges that retail businesses faces. The use of technology, i.e. CRM software et al are very effective in helping retail businesses manage their clientele base.

8. Our Target Market

Kingsley Greeno Retail Pharmacy Store is in business to service a wide range of customers in Baltimore, Maryland. We will ensure that we target self – pay customers (who do not have drug plans), mail order customers, and walk in customers et al.

The fact that we are going to open our doors to a wide range of customers does not in any way stop us from demanding and screening prescriptions as required by the law. Our staff are trained to effectively service our customers and still play by the rules governing the industry. Our customers can be categorized into the following;

• Corporate Executives
• Business People
• Elderly people
• Expectant Mothers
• Sports Men and Women

Our Competitive Advantage

The retail pharmacy industry is known to be highly competitive in the U.S and in most parts of the world. The industry is growing and there are alternative ways through which clients / patients can get their medications / prescriptions / drugs.

There are alternative provides like mail-order firms, grocery chains, mass merchants and dollar stores; these are the real competitors in the industry. These competitors ensures that they do all that lies within their powers to gain favorable market share of the available market in any given region.

It is a fact that small retail pharmacy stores will always struggle with larger pharmacy chains when it comes to pricing power and brand recognition, which is why smaller retail pharmacy store always go out of their ways to deliver excellent customer service. It is through top notch customer service that they can secure a fair share of the available market.

Smaller retail pharmacies ensures that each order carries a printout. The printout accompany the medications providing directions on how patient are expected to take the medications, other drugs that should be avoided concurrently, and other useful information.

Kingsley Greeno Retail Pharmacy Store is coming into the market well prepared to favorably compete in the industry. Our pharmacy is well positioned and visible, we have enough parking space with good security. Our management staff are well groomed in retail pharmacy and all our employees are trained to provide customized customer service to all our clients.

We are going to be one of the few retail pharmacies in Baltimore that will be opened 24 hours a week and 7 days a week. We have enough staff that are ready to run a shift system. Kingsley Greeno Retail Pharmacy we will ensure that we have a wide range of products (prescription drugs and over-the-counter drugs.

We will also be involved in the sale of beauty products, cosmetic, postcards (greeting cards), convenience foods and other related products) available in our store at all times. It will be difficult for customers to visit our store and not see the product that they are looking for. One of our business goals is to make our pharmacy a one stop pharmacy shop.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Our source of income will be majorly in the retailing of prescription drugs and over-the-counter drugs. Kingsley Greeno Retail Pharmacy will also generate income from the sale of beauty products, cosmetic, postcards (greeting cards), convenience foods and other related products.

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field.. Below are the sales projections that we were able to come up with for the first three years of operations;

• First Year-: $200,000 (From Walk – in customers) + $250,000 (From Mail Order customers)
• Second Year-: $450,000 (From Walk – in customers) + $470,000 (From Mail Order customers)
• Third Year-: $700,000 (From Walk – in customers) + $800,000 (From Mail Order customers)

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

The marketing and sales strategy of Kingsley Greeno Retail Pharmacy Store will be based on generating long-term personalized relationships with customers.

In order to achieve that, we will ensure that we offer medications at lower prices, compared to what is obtainable in Baltimore. We will also ensure that we have a wide range of drug supplies in stock for both quick shipment and storefront pick up.

All our employees will be well trained and equipped to provide excellent and knowledgeable customer service. We know that if we are consistent with offering high quality drugs and excellent customer service we will increase the number of our customers by more than 25% for the first year and then more than 30 percent subsequently.

Before choosing a location for our pharmacy store, we conducted a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Baltimore, MD.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the retail industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Baltimore, Maryland. In summary, Kingsley Greeno Retail Pharmacy Store will adopt the following sales and marketing approach to win customers over;

• Introduce our business by sending introductory letters to residence, business owners and organizations
• Advertise our business in community based newspapers, local TV and radio stations
• List our business on yellow pages ads
• Leverage on the internet to promote our business
• Direct marketing
• Word of mouth marketing (referrals)
• Enter into business partnership with hospitals, healthcare provider and health insurance companies.
• Attend pharmaceutical related exhibitions / expos.

11. Publicity and Advertising Strategy

Regardless of the fact that our retail pharmacy store is well located in Baltimore, MD., we will still go ahead to intensify publicity for the business. We are going to explore all available conventional and non – conventional means to promote our retail business.

Kingsley Greeno Retail Pharmacy Store has a long term plan of opening outlets in various locations all around Maryland which is why we will deliberately build our brand to be well accepted in Baltimore before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand to the general public. Here are the platforms we intend leveraging on to promote and advertise Kinsley Greeno Retail Pharmacy Store;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
• Install our BillBoards on strategic locations all around Baltimore, MD.
• Engage in road show from time to time
• Distribute our fliers and handbills in target areas
• Position our Flexi Banners at strategic positions in the location where our retail store is located.

12. Our Pricing Strategy

Kingsley Greeno Retail Pharmacy Store will work towards ensuring that all our products (prescription drugs and over-the-counter drugs and beauty products, cosmetic, postcards (greeting cards), convenience foods and other related products) are offered at highly competitive prices compare to what is obtainable in Baltimore.

The fact that we are going to be offering our products at cheaper prices does not in any way means that we will sell sub – standard goods. Selling our products at a lower price than what is obtainable in our competitors store means that we will only reduce our profit margin.

• Payment Options

At Kingsley Greeno Retail Pharmacy Store, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money
• Check (only from loyal customers)

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

This is the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in Maryland – $750.
• Legal expenses for obtaining licenses and permits- $1,500.
• Marketing promotion expenses for the grand opening of People’s Choice Retail Store in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• Cost for hiring Consultant – $2,500.
• Cost for Computer Software (Accounting Software, Payroll Software, CRM Software, Microsoft Office, QuickBooks Pro, drug interaction software, Physician Desk Reference software) – $7,000
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $3,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• Cost for Shop remodeling (construction of racks and shelves) – $20,000.
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (stocking with a wide range of products) – $150,000
• Storage hardware (bins, rack, shelves,) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• Cost for Supplies (Assorted bottles, boxes, envelopes, etc. for dispensing and shipment)- $3,000
• Cost for store equipment (cash register, security, ventilation, signage) – $13,750
• Cost of purchase and installation of CCTVs: $7,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, tables and chairs et al): $4,000.
• The cost of Launching a Website: $700
• The cost for our opening party: $7,000
• Miscellaneous: $10,000

We would need an estimate of $500,000 to successfully set up our retail pharmacy store in Baltimore, MD. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funding / Startup Capital

Kingsley Greeno Retail Pharmacy Store is a private business that is solely owned and financed by Kingsley Greeno and family.

They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources. These are the areas Kingsley Greeno Retail Pharmacy Store intends to generate our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it may not be too long before the business closes shop.

One of our major goals of starting Kingsley Greeno Retail Pharmacy Store is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to sell our product a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin.

Kingsley Greeno Retail Pharmacy Store will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the shop: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our pharmacy store: Completed
• Establishing business relationship with vendors (wholesale pharmaceutical companies): In Progress

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Pharmacy Business Plan Template

Written by Dave Lavinsky

Pharmacy Business Plan

You’ve come to the right place to create your pharmacy business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their pharmacies.

Pharmacy Business Plan Example

Below is a sample pharmacy business plan and template to help you create each section of your pharmacy business plan.

Executive Summary

Business overview.

Healthy1 Pharmacy is a new independent retail pharmacy located in Charleston, South Carolina. The company is founded by Stephen Harris, a licensed pharmacist who has spent more than fifteen years working in the pharmacy industry. Stephen is confident that his strong communication skills combined with his keen attention to detail when preparing prescriptions will help him quickly grow a loyal customer base for his new pharmacy. Stephen has recruited a team of highly qualified professionals to help manage the day-to-day complexities of running a retail pharmacy including marketing, sales, customer service, financial reporting, and operations management.

Healthy1 Pharmacy will provide all of the products and services that are available at large retail chains, only with a better price and a small-town atmosphere. At Healthy1, sales associates and pharmacy technicians will get to know each customer by name and be able to offer a more personalized service not typically offered at larger pharmacies. Healthy1 Pharmacy will be a one-stop shop for any customer in need of a prescription, flu shot, OTC medication, and more.

Product Offering

The following are the services that Healthy1 Pharmacy will provide:

• Over-the-counter (OTC) medications
• Prescription medications
• Immunizations
• Travel medications
• Point-of-Care (POC) Tests
• Compounding

Customer Focus

Healthy1 Pharmacy will target all individuals in Charleston. The pharmacy will target multiple age groups from pediatric to geriatric. Healthy1 will also target patients needing prescriptions filled on a regular basis. No matter the customer, Healthy1 Pharmacy will deliver the best communication, service, and prices.

Management Team

Healthy1 Pharmacy will be owned and operated by Stephen Harris. He has recruited Emily Jackson, an experienced retail pharmacy manager to be his Store Manager and help to supervise the staff and run the day-to-day retail operations.

Stephen Harris is a licensed pharmacist with a Doctor of Pharmacy (PharmD) degree and more than fifteen years of experience working in the pharmacy industry. Stephen has been recognized by his former employer as a top performing pharmacist for five years in a row.

Emily Jackson has been a store manager at a local retail pharmacy for over a decade and has garnered a positive reputation for her exceptional organizational skills and leadership. Emily has worked in the pharmacy industry for so long, she understands all aspects required in running a successful retail pharmacy.

Success Factors

Healthy1 Pharmacy will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly qualified team of sales associates and pharmacy technicians who will assist customers, answer questions, and provide a personalized approach not found in larger pharmacies.
• Comprehensive array of products and services that includes everything you would expect from a large pharmacy, only with attentive customer service and lower prices.
• Healthy1 Pharmacy offers the best pricing in Charleston. The pharmacy’s pricing structure is the most cost effective compared to the competition.

Financial Highlights

Healthy1 Pharmacy is seeking $400,000 in debt financing to launch its new pharmacy. The funding will be dedicated towards securing the retail space and purchasing equipment, inventory, and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs. The breakout of the funding is below:

• Pharmacy and retail space build-out: $100,000
• Equipment, supplies, inventory, and materials: $100,000
• Three months of overhead expenses (payroll, rent, utilities): $160,000
• Marketing costs: $25,000
• Working capital: $15,000

The following graph below outlines the pro forma financial projections for Healthy1 Pharmacy.

Company Overview

Who is healthy1 pharmacy.

Healthy1 Pharmacy is a newly established independent retail pharmacy located in Charleston, South Carolina. Healthy1 Pharmacy will provide all of the products and services that are available at large retail chains, only with lower prices and a small-town atmosphere. At Healthy1, sales associates and pharmacy technicians will get to know each customer by name and be able to offer a more personalized service not typically offered at larger pharmacies. Healthy1 Pharmacy will be a one-stop shop for any customer in need of a prescription, flu shot, OTC medication, and more. Healthy1 Pharmacy will be able to provide Charleson customers with the experience of a friendly, neighborhood drugstore while ensuring each prescription is handled with the highest standards of quality and care. The team of pharmacy technicians and sales associates will be highly qualified and experienced in helping customers find the right over-the-counter solutions for their individual needs as well as ensuring each prescription is filled accurately and efficiently.

Healthy1 Pharmacy History

Healthy1 is owned and operated by Stephen Harris, a licensed pharmacist with over fifteen years of experience working in the pharmacy industry. Stephen has worked for a large pharmacy chain and managed a team of pharmacy technicians for several years. Stephen’s tenure with the pharmacy chain combined with his pharmaceutical education has given him the skills and knowledge required to start his own pharmacy.

Since incorporation, Healthy1 Pharmacy has achieved the following milestones:

• Registered Healthy1 Pharmacy, LLC to transact business in the state of South Carolina.
• Has a contract in place to lease the retail storefront he will use for his pharmacy.
• Reached out to numerous contacts to include experienced pharmacy technicians and sales associates to advise them of the upcoming opportunities at his new pharmacy.
• Began recruiting the management team members including a store manager, an accountant/bookkeeper, and a marketing director.

Healthy1 Pharmacy Services

The following are the pharmacy products and services that Healthy1 Pharmacy will provide:

Industry Analysis

The pharmacy industry in the United States is valued at $534.2B and is projected to grow to $862B by 2028. Major market drivers include a growing number of types of diseases, an increasing percentage of people with chronic illnesses, an aging population, and higher healthcare costs.

There are more prescription medications being developed, and the demand for more prescriptions is growing faster than ever before. In 2020, there were an estimated 860M medications prescribed by physicians and 336M prescribed by hospitals. This prescription demand is resulting in more pharmacies opening across the U.S. The National Council for Prescription Drug Programs (NCPDP) reports an estimated 20,400 independent pharmacies in 2010. This number has grown to over 23,000 by 2019, a 12.9% increase in the number of independent pharmacies for that time period.

Industry operators in the pharmaceutical market can benefit from providing above average customer service, lower prices than competitors, and products or services that aren’t being offered elsewhere.

Customer Analysis

Demographic profile of target market.

Healthy1 Pharmacy will target all individuals in Charleston, South Carolina. The pharmacy will target multiple age groups from pediatric to geriatric. Healthy1 will also target patients needing prescriptions filled on a regular basis.

The precise demographics for Charleston, South Carolina are:

Customer Segmentation

Healthy1 will primarily target the following customer profiles:

• Parents of pediatric patients
• Geriatric patients
• People taking medications on a regular basis
• People needing compounding services
• People looking for vaccines or immunizations
• People who need lab tests

Competitive Analysis

Direct and indirect competitors.

Healthy1 Pharmacy will face competition from other companies with similar business profiles. A description of each competitor company is below.

Charleston Care Pharmacy

Charleston Care Pharmacy provides a wide variety of pharmacy products and services including OTC medications, lab testing, and compounding. Located in a senior neighborhood, Charleston Care Pharmacy specializes in serving the geriatric population, but welcomes customers of all ages. Charleston Care Pharmacy’s promise is to deliver effective communication, honesty, and integrity in every transaction. Charleston Care Pharmacy’s team of experienced pharmacy technicians assures customers are well taken care of and prescriptions are filled quickly and correctly.

FeelBetterNow Pharmacy

FeelBetterNowPharmacy is a Charleston-based neighborhood pharmacy that provides a full suite of services including compounding, vaccines, lab testing, local delivery, and more. The owners of FeelBetterNowPharmacy are licensed pharmacists who have extensive experience working for independent retail pharmacies so they understand what customers are looking for in a neighborhood pharmacy. Customers who choose FeelBetterNowPharmacy can rest assured they are getting the best quality products at reasonable prices.

Care Better Pharmacy

Care Better Pharmacy is a trusted Charleston pharmacy that is known for providing superior customer service. They are able to provide a one-stop shop for customers looking for convenient OTC and prescription medications, durable medical equipment, vaccines, and immunizations. Care Better Pharmacy is also able to serve customers in need of compounding, recurring prescriptions, and lab testing. They have expert pharmacy technicians to provide information about each medication and answer all of their customers’ questions.

Competitive Advantage

Healthy1 Pharmacy will be able to offer the following advantages over their competition:

• Healthy1 Pharmacy offers the best pricing in Charleston. The pharmacy offers its customers low prices on all of its products and services compared to the competition.

Marketing Plan

Brand & value proposition.

Healthy1 Pharmacy will offer the unique value proposition to its customers:

• Highly-qualified team of skilled pharmacy technicians and sales associates will be able to provide personalized customer service and ensure all prescriptions are handled with care.
• Unbeatable pricing to its clients – Healthy1 Pharmacy does not mark up its products and services at a large percentage. The pharmacy will offer the lowest prices guaranteed. If a customer finds a cheaper price elsewhere, Healthy1 Pharmacy will give the customer a better price.

Promotions Strategy

The promotions strategy for Healthy1 Pharmacy is as follows:

Healthy1 Pharmacy will create and maintain a company website that is well organized, informative, and lists all the products and services that Healthy1 is able to provide. The website will also list promotions and discounts, informative healthcare articles, and pharmacy-sponsored community events.

SEO/Google Marketing

The company’s marketing director will manage Healthy1’s website presence with SEO marketing tactics so that any time someone types in the Google or Bing search engine “Charleston pharmacy” or “pharmacy near me”, Healthy1 Pharmacy will be listed at the top of the search results.

Social Media Marketing

Healthy1 Pharmacy’s marketing director will also manage the company’s social media presence on several platforms including Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn. The goal of the social media strategy is to attract new customers while engaging with current customers to encourage referrals, reviews, and feedback.

Content Marketing/Email Marketing

The company will post blogs and other promotional content on a regular basis with informative health and wellness information to keep people coming back. Healthy1 will post informative content on the website, social media platforms, and through email newsletters.

Professional Associations/Networking

Healthy1 Pharmacy will become a member of professional associations such as the Independent Retail Pharmacy Association, the National Community Pharmacists Association, and the Tennessee Pharmacists Association. The company will focus networking efforts on expanding its customer base.

Print Advertising

Healthy1 Pharmacy will invest in professionally designed print ads to display in programs or flyers at industry networking events, in magazines, direct mailers, and in local newspapers.

The pricing will be lower than competitors so customers feel they receive value when they choose Healthy1 products and services.

Operations Plan

The following will be the operations plan for Healthy1 Pharmacy.

Operation Functions:

• Stephen Harris will be the Owner and Lead Pharmacist. He will oversee pharmacy technicians. Stephen has spent the past year recruiting the following staff:
• Emily Jackson – Store Manager who will oversee all retail operations, sales associates, supplier relations, and inventory management.
• Jessica Johnson – Staff Accountant/Bookkeeper who will provide budgeting, tax payments, and financial reporting.
• Tim Thompson – Marketing Director who will provide marketing and sales campaigns for Healthy1 Pharmacy.

Milestones:

Healthy1 Pharmacy will have the following milestones complete in the next six months.

9/1/2022 – Finalize contract to lease the retail space.

9/15/2022 – Finalize personnel and staff employment contracts for the Healthy1 Pharmacy team.

10/1/2022 – Finalize contracts with suppliers.

10/15/2022 – Network at industry events and initiate the marketing and promotional campaign.

10/22/2022 – Begin moving into the Healthy1 Pharmacy storefront.

11/1/2022 – Healthy1 Pharmacy opens for business.

Stephen Harris is a licensed pharmacist with a Doctor of Pharmacy (PharmD) degree and more than fifteen years of experience working in the pharmacy industry. Stephen has been recognized for his commitment to excellence in filling prescriptions accurately and efficiently as well as his communication skills and positive rapport with customers.

Emily Jackson has been a store manager at another retail pharmacy for over a decade and has garnered a positive reputation for her exceptional organizational skills and leadership. Emily has worked in the pharmacy industry for so long, she understands all aspects required in running a successful retail pharmacy.

Financial Plan

Key revenue & costs.

The revenue drivers for Healthy1 Pharmacy are the fees charged to customers in exchange for the pharmacy’s products and services.

The cost drivers will be the overhead costs required in order to staff a pharmacy. The expenses will be the payroll cost, rent, utilities, inventory, supplies, and marketing materials.

Funding Requirements and Use of Funds

Healthy1 Pharmacy is seeking $400,000 in debt financing to launch its pharmacy business. The funding will be dedicated towards securing the retail space and purchasing equipment, inventory, and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of prescriptions filled per month: 2,000
• Average fees collected each month: $50,000
• Retail lease per year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, what is a pharmacy business plan.

A pharmacy business plan is a plan to start and/or grow your pharmacy  business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your pharmacy business plan using our Pharmacy Business Plan Template here .

What are the Main Types of Pharmacy Businesses?

There are a number of different kinds of self storage business , some examples include: Pharmacy, Home Care Pharmacy, Mail Order Pharmacy and Compounding Pharmacy.

How Do You Get Funding for Your Pharmacy Business Plan?

Pharmacy businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Pharmacy Business?

Starting a pharmacy business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Pharmacy Business Plan - The first step in starting a business is to create a detailed pharmacy business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your pharmacy business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your pharmacy business is in compliance with local laws.

3. Register Your Pharmacy Business - Once you have chosen a legal structure, the next step is to register your pharmacy business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your pharmacy business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Pharmacy Equipment & Supplies - In order to start your pharmacy business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your pharmacy business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful pharmacy business:

• How to Start a Pharmacy Business

Where Can I Get a Pharmacy Business Plan PDF?

You can download our free pharmacy business plan template PDF here . This is a sample pharmacy business plan template you can use in PDF format.

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Pharmacy Business Plan

Start your own pharmacy business plan

The Discount Pharmacy

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

People need to be able to buy prescriptions at reduced prices. We make that possible by carefully maintaining efficiencies in our operations. So we can target a specific segment of the market – those customers who pay for their prescription medications themselves. They are poor, they are sick, they deserve the same care as those who can afford healthcare and full price prescriptions. 

The Discount Pharmacy’s mission is to provide our customers with the best prices for their prescription medications. Our convenience and services will exceed the expectations of our customers.

The Discount Pharmacy’s target market consists of two different groups, local customers or walk-ins, and mail order customers.

Competition

Competition takes many different forms in the pharmacy industry. They are: chain pharmacies, local pharmacies, mail in pharmacies, canadian pharmacies. 

The Discount Pharmacy’s we have superior pricing. To do that we must maintain our position as the low cost provider by painstakingly ensuring that costs are kept low through operating efficiencies.

Expectations

Costs will be minimized by maintaining only one pharmacist and filling the void with pharmaceutical techs. We expect to reach profitability by our third year and will generate substantial sales by year three

Financial Highlights by Year

Financing needed.

We will need $115,000 to start, we will be able to pay the investment back at the end of year 4

Problem & Solution

Problem worth solving.

People need to be able to buy prescriptions at accessible prices. We make that possible by carefully maintaining efficiencies in our operations. So we can target a specific segment of the market – those customers who pay for their prescription medications themselves. They are poor, they are sick, they deserve the same care as those who can afford healthcare and full price prescriptions. 

Our Solution

The Discount Pharmacy’s main goal is to provide prescription medications for our customers at the lowest prices on the market. We will be able to sell prescriptions at reduced prices by carefully maintaining efficiencies in our operations and by targeting a specific segment of the market – those customers who pay for their prescription medications themselves. By focusing on this segment it gives us additional efficiencies – we avoid disruptions in cash flow often associated with insurance payments and we can eliminate unnecessary services for the type of knowledgeable, repeat customer taking maintenance-type medication.

The Discount Pharmacy will operate from one store that will serve both mail order customers and those who visit in person. We will thrive by employing friendly and knowledgeable personnel, which, along with our great prices, will drive the repeat business that we will rely upon. We only expect that as the price of medication continues to skyrocket, The Discount Pharmacy will appeal more and more to the customer’s sense of value and convenience.

Target Market

Market size & segments.

The Discount Pharmacy will seek to attract two different groups of customers and will thus have two strategies to attract them.

We anticipate that by far our largest group of customers will be those who order through the mail. These customers will be targeted through an advertising campaign in magazines and newsletters that have an older (>55) audience who regularly need medication and are aware in advance of their needs. For example, one of the main advertising vehicles will be the A.A.R.P monthly newsletter.

Walk-in customers will be targeted through advertisements in the local paper, "The Oregonian."  Ads will raise awareness for the The Discount Pharmacy and our low prices.

Current Alternatives

Competition takes many different forms in the pharmacy industry.

• Chain pharmacies.  These are state or national chains such as Rite-Aid.  The advantage to these chains are better prices through economies of scale, as well as personalized service.  The personalized service takes the form of the chain having a record of your medication purchases as well as any allergies that you have disclosed to them.
• Local pharmacies.   These are the pharmacies where you typically know the pharmacist and they know your medical history.  This option is high in personalized service and convenience, and high in price.
• Mail order and Internet pharmacies.  These are similar to The Discount Pharmacy.
• Canadian pharmacies.  These pharmacies are located in Canada where the cost of drugs is lower than in the U.S.  These pharmacies can be accessed through mail order, the Internet, or via travel.  Recently there has been the trend for trips arranged for senior citizens in Northern States to travel up to Canada for the day to pick up their medicines.

Our Advantages

The Discount Pharmacy’s competitive edge is superior pricing. To do that we must maintain our position as the low cost provider by painstakingly ensuring that costs are kept low through operating efficiencies.

We will be able to do that by eliminating some of the services traditionally offered by pharmacies. For example, we will employ only one pharmacist and use pharmaceutical technicians to fill the void. As long as a pharmacist is on site during the hours of operation, we can use the pharmaceutical techs for all other capacities where other pharmacies use pharmacists. Other efficiencies are created by having only a small store front and conducting most of our business through mail order.

Finally, The Discount Pharmacy is not designed to hold the patient’s hand during their purchase. We expect that the vast majority of our customers will already be informed of how to take the medication, and any side effects or drug interactions that should be avoided. We will simply provide each patient with a print out of all the relevant information for consumption of the medication.

Keys to Success

The keys to success are:

• Satisfy our customers so they will return again and again
• Maintain low overhead and operating costs
• Provide better prices than all our competitors

Marketing & Sales

Marketing plan.

The marketing strategy will be based on social media, mainly Facebook and Twitter, offering useful information and opinion while quietly appealing to the customer’s sense of value. The marketing campaign’s goal will to be increase awareness of The Discount Pharmacy with their target market.

The sales strategy will be based on generating long-term relationships with customers. To facilitate that, we will provide medications at superior prices, have medicines in stock for both quick shipment and store front pick up, and provide superior customer service. All sales agents will be trained to provide friendly, knowledgeable customer service. By keeping to these simple, yet effective, business practices, we expect that our customers will make The Discount Pharmacy their exclusive source for medications. For some, medications are an integral part of their lives, so establishing long-term relationships will ensure a large, loyal customer base

Milestones & Metrics

Milestones table, key metrics.

Our key metrics are: 

• The # of customers that walk in to the pharmacy 
• The # of customers that choose to mail in 
• The # of reviews saying that people could go to our pharmacy 
• Facebook page views, Twitter retweets  and website shares 
• Total customer traffic on the website 
• Total customer traffic in and out of the store 

Ownership & Structure

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Management Team

John Reeleaf has experience working with a major drug manufacturer, Eli Lilly, as a drug representative. He was able to see first hand the profitability associated with the prescription drug industry, as well as the inefficiencies with which most companies are plagued.

John graduated with an MBA from the University of Oregon’s innovative entrepreneurship program. While there he was awarded a $50,000 no interest loan through a business plan competition. That seed money will be parlayed, along with some other investments, into start up expenses for The Discount Pharmacy. John received an undergraduate degree in chemistry from the University of Oregon.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

Key assumptions: 

Of course our main assumption is legality. Regulations affecting our business can change very fast. 

People appreciate:

• The mail in order option for their convenience 
• Prescription at affordable prices 

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

The Discount Pharmacy will incur the following start-up equipment costs:

• Office equipment including chairs, file cabinets, and desks.
• Front counter, storage bins, cash register.
• Three computer terminals.
• Main computer server with a laser printer, and back-up system.
• Software: Microsoft Office, QuickBooks Pro, drug interaction software, Physician Desk Reference software detailing side effects and other information pertinent to the customer.
• Assorted bottles, boxes, envelopes, etc. for dispensing and shipment.
• Scales for shipping.
• Telecom system.
• Storefront build-out.
• Start-up inventory.
• Rent, utilities, insurance.

Please note that these items will be used for more than one year and will therefore be labeled long-term assets, depreciated using G.A.A.P. approved straight-line depreciation.

Startup expenses – $24,100 listed as net earnings in dec 2017 

Start-up Expenses

Legal $1,000

Rent $2,000

Utilities  $400

Telecom System $400

Insurance $300

Storefront Build-out $15,000

Expensed Equipment $4,000

Website development $1,000

TOTAL START-UP EXPENSES $24,100

Sources of Funds

Planned Investment

Seed Funding $50,000

John $51,000

Friends and Family $82,100 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

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• Sample Business Plans
• Medical & Health Care

Pharmacy Business Plan

Many pharmacists dream of opening their pharmacies. But more often than not, the collection of funds and resources becomes an overwhelming and off-putting process.

But it doesn’t need to be. A pharmacy business plan can help you at every step of setting up your pharmacy business.

If you are planning to start a new pharmacy business, the first thing you will need is a business plan. Use our sample Pharmacy Business Plan created using Upmetrics business plan software to start writing your business plan in no time.

Before you start writing a business plan, spend as much time as you can reading through some samples of medical and health-related business plans .

Industry Overview

The pharmaceutical industry stood at a market value of 1.27 trillion dollars in 2020 and has shown remarkable growth in the past two decades.

The advancement of research and development in the medical field has played a significant role in the growth of the pharmaceutical industry. Also, better production and distribution have changed the way people get medicines.

From online pharmacies to home deliveries, the face of the pharmacy industry has changed and become more convenient.

Also, with the growth of access to information, it has become more competitive too. But if done the right way, the pharmacy business is an extremely profitable one as well.

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Things to Consider Before Writing a Pharmacy Store Business Plan

Check your legal requirements.

A pharmacy business requires a fair amount of licenses and permits. It is good to have a checklist of all the required licenses and to see if you have to get any of them.

Research what permits your state requires as well as the ones mandatory for everyone. It helps you stay on the good side of the law.

Pick a good location

A pharmacy setup requires a fixed minimum area. Also, a pharmacy that is easily accessible is more likely to succeed than one which is unreachable during emergencies. Hence, picking a good location is important .

Also, you can pick between starting a physical store or going online. Both business structures would have their pros and cons. You should pick the one that is the best for you.

Have a proper storage facility

Different medicines and formulas have different storage requirements. You’ll keep most of them in cool and dry places though. Bad storage can cost a pharmacy business dearly, even if you do everything else right.

Hence, it is important to have a good and ideal storage facility before you get started.

Check if your staff has the proper technical knowledge

You need technical knowledge and attention to detail to fare well as a pharmacist and so does your staff. As dealing with medicines is quite a critical job and can have consequences if not done right, it is important to find staff who know what they are doing and are well-trained and up to the job.

After you figure out some of the technical requirements, it is essential to figure out the business side of running a pharmacy. Planning, in the beginning, can save you from a lot of trouble later on.

Chalking Out Your Business Plan

A business plan helps you stay prepared for challenges, make better decisions, and formulate better business strategies. A pharmacy business takes a fair amount of legal procedures and competitive strategies, a pharmacy business plan can help you with that.

Reading some sample business plans will give you a good idea of what you’re aiming for. Also, it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample pharmacy business plan for you to get a good idea about how perfect a pharmacy business plan should look and what details you will need to include in your stunning business plan.

Pharmacy Business Plan Outline

This is the standard business plan outline which will cover all important sections that you should include in your business plan.

• Keys to Success
• Business Ownership
• Summary Chart
• Business Model Description
• Mail order customers
• Walk-in customers
• Target Market Analysis
• Target Market Segment Strategy
• Competitive Edge
• Marketing Strategy
• Sales Forecast
• Development Requirements
• Personnel Plan
• Important Assumptions
• Break-even Analysis
• Projected Profit and Loss
• Projected Cash Flow
• Balance Sheet

Let’s understand how you can write each section of the pharmacy business plan.

1. Executive Summary

The executive summary section forms the first page of your business plan. It summarises all that your business stands for.

The executive summary section consists of the following subsegments:

• Objectives : This segment consists of the reason you started your business in the first place. What is your idea behind it and what problem do you plan on solving with it?
• Mission : Your mission statement should reflect how your pharmacy business can help people, apart from providing them with medicines. It reflects how your idea can deal with a problem more optimally.
• Financial Summary : This section would consist of the funding requirements of your business, and how the said funds would be put to use. It serves the main purpose of the executive summary, which is to get your business funded.

As a pharmacy business, your executive summary would consist of the type and size of your pharmacy business, your team, your qualifications and licenses, and a summary of your financial plan.

2. Products and Services

This section consists of a description of all the products and services your pharmacy offers.

For example, apart from your general products, this section can also consist of services your pharmacy offers like home delivery of medicines, subscription packages, online orders, etc.

3. Market Analysis

Market analysis helps you understand what you are getting yourself into. It also helps you make sense of all the research you have done and how you can put it to use for your business.

It consists of the following subsegments:

• Market Segmentation : Through market segmentation, you separate your target audience from the rest of the market based on their age, gender, income, occupation, medical conditions, etc.
• Market Positioning : In this segment, you can add an analysis of where you stand in the current market. And what would be the best marketing strategy for you as per your position?
• Target Market Analysis : In this section, you’ll write down an analysis of your target market, and their tastes and preferences.

As a pharmacy business, you can list down the type of pharmacy you own, your target customer base, the kind of services they like, the location they’ll prefer, and how they buy their medical supplies.

4. Strategy And Implementation

After you carry out market analysis, the next step would be to create a marketing strategy based on the same. This section helps you promote your business to your target audience.

This section consists of the following subsegments:

• Competitive Edge : Include your competitive advantage in this section. Include how your product is better than your competitor’s and how you’ll use that to your advantage.
• Marketing Strategy : Your marketing strategy should speak to your target audience. Your campaign should show your customers how your business solves a pressing problem.
• Sales Strategy : A sales strategy should be formulated after surveying what works best for your specific industry.

As a pharmacy business, you can center your marketing around safe products, better service, and availability. According to various surveys, KAM, clinical sales force, and service rep model are three of the most successful strategies for pharmacies.

5. Web Plan

With everything going online, a website strategy is of utmost importance. With online pharmacies like mail, my prescriptions, and Amazon pharmacy coming up, having an online presence is crucial to being seen by your consumers.

Moreover, an eCommerce website can also serve as a good alternative if you don’t want to go through the hassle of owning a physical store.

Nonetheless, building your online presence can help you in getting noticed. It is also a good method of promoting your brand idea.

6. Financial Plan

This section would consist of everything about your company’s finances. From your financial history to your projected profits, your financial plan would cover it all.

A good financial plan helps your business survive and thrive.

This segment consists of the following subsegments:

• Financial Resources : This segment would consist of the investment you can put in your business, as well as other resources for meeting your funding requirements.
• Funding Requirements : This would consist of the funding requirements to set up your pharmacy and keep it going.
• Projected Cash Flow and Profits : This section would consist of your business’s expected cash flow and profits in the long term.

Download a sample pharmacy business plan

Need help writing your business plan from scratch? Here you go;  download our free pharmacy business plan pdf  to start.

It’s a modern business plan template specifically designed for your pharmacy business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

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Pharmacy Business Plan Summary

In conclusion, though a pharmacy business might take a lot of work, you can make running your business a lot easier and smoother with a business plan.

A business plan helps you stay organized and updated as per market trends and changing environment of the industry.

After getting started with Upmetrics , you can copy this sample pharmacy business plan template into your business plan and modify the required information and download your pharmacy business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

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About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to Start a Pharmacy

• How to Start Your Own Pharmacy Business

How Big is the Pharmacy Industry?

What are the key segments of the pharmacy industry.

• What External Factors Affect the Pharmacy Industry?

Who are the Key Competitors in the Pharmacy Market?

What are the key customer segments in the pharmacy market.

• What are the Typical Startup Costs for a New Pharmacy Business?

Is Owning a Pharmacy Profitable?

• What are the Keys to Launching a New Pharmacy Business

In this article, you’ll learn how to open and run a successful pharmacy.

Importantly, a critical step in starting an pharmacy business is to complete your business plan. To help you out, you should download Growthink’s Ultimate Pharmacy Business Plan Template here .

Download our Ultimate Pharmacy Business Plan Template here

How to Start Your Own Independent Pharmacy Business

If you want to start a successful pharmacy, follow these steps.

Write a Pharmacy Business Plan

Starting a pharmacy requires large expenditures of money upfront before generating any positive cash flow or returns. Without a solid business plan, you will have difficulty acquiring the capital necessary to start your own pharmacy.

A good, detailed business plan will contain the financial statements and data gathered from your market research about potential customers and demographics, expected location for store placement, store design ideas, equipment needs, inventory requirements, and more.

Identify Legal Regulations

Pharmacies are highly regulated businesses by both state and federal authorities so it is important to be aware of what rules apply in your area. Pharmacy rules vary greatly according to laws enacted at local levels so you must familiarize yourself with what regulations will apply to you when starting a new pharmacy in your city or state. Seek legal advice if you are unsure about any of the regulations. 

Acquire Inventory

You will also need an inventory before opening your pharmacy so you can fill prescriptions immediately when they come in. More established businesses typically deal with wholesalers who supply large amounts of drugs at a time to the pharmacy for resale.

New independent pharmacies often don’t have access to this inventory level and must order goods from their wholesaler on an individual basis until their business is well established.

Secure Insurance

You must secure your own liability insurance before opening your pharmacy or you can risk having no coverage.

General liability insurance covers pharmacy owners for incidents that happen within the pharmacy including slips and falls on the property, errors and omissions, medical malpractice, etc. while protecting your personal assets like your home, car, and bank account.

Commercial property insurance is also required which protects your physical building against damage or loss due to natural disasters or other unforeseen events including theft by employees or others who might gain unauthorized access to the property.

Finally, see if there are any other types of insurance like workers’ compensation or unemployment that you need to purchase before opening your pharmacy. Find an insurance agent who can handle all your business insurance needs in one place.

Choose a Pharmacy Location

Choosing the right location is crucial for your future business so you should choose carefully.

The easiest way to know which locations are best for opening up a pharmacy is by looking at what other independent pharmacies provide in the area and what they already share. This can tell you where people go to fill prescriptions and how many pharmacies currently exist in close proximity.

Besides customers, other resources like utilities, internet connectivity, clean drinking water sources, traffic flow patterns, nearby businesses, government offices, and more all factor into choosing where to locate your new pharmacy. Make sure that any of these resources needed by your business are available near enough to where you plan to establish your business.

Design Your Store

While getting your pharmacy established is often more important than the design of the store itself, it is still helpful to create a plan for how you will construct your new pharmacy. In addition to making sure that there are good accessibility points from all parking spaces and entrances, the layout of your business should also be taken into account.  Consider things like:

• Where do customers enter?
• How does one area flow naturally into another without overwhelming traffic on a single main pathway between areas?
• Are certain sections or rooms reserved for particular functions or restricted from being used as general walk-through space?
• What items will need to be regularly stocked regularly and how can those items be situated so they are easy to access by workers and customers?

Once you have your store layout planned out, consider how your current assets can be used like furniture, shelving units, and other items.

Finish Your Business Plan Today!

Obtain necessary licenses and permits.

There are both state and federal licensing requirements when opening a pharmacy.

State Licensing Requirements

Every state has its own licensing requirements which are then broken down into additional county or city licensing requirements. You will need to get an annual state pharmacy license and separate licenses for each location within that state if you plan on opening more than one pharmacy.

There are many types of permits required for opening up a pharmacy; however, not all states require the same types. Your local government office is usually responsible for providing information about specific permits that may be necessary like state licensure requirements, building code compliance documents (i.e., handicap-accessible parking spaces), environmental health department approvals (procedures for proper disposal of hazardous waste), or public works construction permits (maintenance of roads around the business).

Federal Licensing Requirements

Licenses required by the federal government usually apply to pharmacies that operate across multiple states. These may include licenses to distribute prescription drugs, mail order prescriptions, sell controlled substances, and others. These licenses can be extremely expensive so it is important to plan accordingly.

Set Up Your Business Finances Properly

Once your pharmacy begins to make sales, you will need to set up proper financial guidelines for how these funds are stored, distributed, or spent.  Basic steps include:

• Open a business bank account as soon as possible so that you can deposit sales from customers into this account rather than a personal one. This will help you to avoid misplacing sales revenues and also allows businesses to track the success of their various ventures more efficiently.
• Create a budget for your pharmacy, including income goals as well as expenses. Decide how much money you want to make monthly or yearly depending on the type of future growth you seek. Remember though that this is not an exact science since there are many variables that may change these projections at any time.
• Create a tax ID number for use by your pharmacy as an official company entity. This step is usually handled by a CPA or other financial advisors at the local, state, and/or federal levels.
• Keep track of all transactions associated with your pharmacy to make sure that you are in compliance with any regulations including drug pricing information, prescription documentation procedures, and other such information if required by law within your area. This is usually done through a POS system although you do have the option to use spreadsheets or pen and paper for this task.
• Include business plans from other successful pharmacies as well as their prices for goods and services so that you can stay competitive while still making a profit which will help ensure its continued success.
• Incorporate the pharmacy as a legal subsidiary of your company. This is done by meeting with a lawyer and having them draft the necessary documents so that you can file for recognition as an official legal entity within your local area.

Start Marketing Your Business

Once you have all of the necessary permits and licenses to run your pharmacy, you should start marketing.  While there are many different ways to go about this process, it is important to consider not only the customers in your area but also how your business may be able to reach out and support other businesses in their service goals as well.

You should always keep an eye on local news coverage as well as charitable events that may affect those around you as a way of getting free advertising for your new pharmacy.

As far as advertisements go, there are plenty of inexpensive forms like print advertisements, direct mail, or even social media platforms that can help get the word out. Just make sure that whatever methods you decide to use include information like:

• how well your pharmacy is prepared to handle customer sales, prescription renewals, and other such tasks 
• how quickly customers can expect to receive their medication
• any coupons or special discounts for first responders and other people in the community who may be particularly supportive of your pharmacy

Hire Pharmacists and Other Employees

You must make sure that any employees within the pharmacy are properly trained and capable of handling duties like prescription orientation, helping customers select medication, counseling on appropriate therapies, and other such tasks.  As far as hiring goes:

Search local schools and colleges for potential candidates to fill available positions. You should also share job listings with businesses or organizations that work closely with your pharmacy’s mission so they can help spread the word about your new business as well.

Choose candidates based on their qualifications for the specific position(s) rather than those who may be more qualified but do not fit the image you want to portray as a new pharmacy owner because this will affect how others view your pharmacy throughout its growth. Finally, before you hire, always conduct criminal background checks.

Once you have hired new employees, make sure to provide adequate training for them in all aspects of the pharmacy.  This should be done on a regular basis so that they are always aware of any changes or updates to your policies or procedures.

Launch Your Business

Finally, launch your business by beginning with a grand opening celebration, airing advertisements through social media and print forms of media, asking friends and family to spread the word about your new opening, etc. Don’t forget to include grand opening discounts or special sales in order to get customers into the store quickly which you can then begin building customer loyalty over time. Building a sufficient prescription base will be a key part of ensuring a successful startup and long-term success for your pharmacy.

The US pharmacy and drug-store industry is a profitable one with an estimated annual market size of $338.2 billion. The growth rate for the industry is expected to maintain the 7.1% annual compound growth rate that has been sustained over the last five years.

The Pharmacies & Drug Stores industry ranks as the sixth-largest retail trade sector by revenue and 29th largest overall among industries in America, according to data from IBIS World , which monitors industries all across North America and internationally, as well as within other countries and continents worldwide.

There are 4 main market segments of the pharmacy and drugstore industry: Large-Chain Retailers, Independent Pharmacies, Wholesalers, and Others. Each segment serves different purposes in the pharmaceutical industry as a whole.

Large-Chain Retailers such as CVS and Walgreens sell both non-prescription drugs such as over-the-counter medication as well as prescription drugs which they fill on site. The financial success for these companies is reliant upon their ability to cater to consumers’ demands which have allowed them to expand into large chain stores with hundreds of locations.

Small Independent Pharmacies typically serve small communities where customers are able to shop at stores that offer personal attention. They compete with chain pharmacies by offering personalized services and locally produced items which appeal to customers’ desire for small business support within their communities. Large independents account for about 20% of all retail pharmacy revenue in the United States, but only 2% of the number of stores.

Wholesalers sell both prescription and non-prescription drugs directly to pharmacies or hospitals at a reduced cost through large-scale distribution centers. These wholesalers then markup the cost between 300% – 400%.

Other companies in this market segment provide services to pharmacies and hospitals that help them prepare for inspections, store medical records or manage the prescription drug programs and/or insurance claims of patients. These companies are reliant on how many prescriptions are filled at each pharmacy.

What External Factors Affect the Pharmacy Market?

There are many external factors that affect how the pharmacy and drug store industries operate:

• Health & Dental Insurance : The Patient Protection and Affordable Care Act (ACA) requires health insurance providers to offer free preventative care, including physical exams and vaccinations. This has increased the number of immunizations performed by pharmacies which is beneficial for both patients and providers due to savings in doctor visits.
• Generics : Generic drugs have been proven to be just as effective as name brand medications, but at a lower cost to consumers, however, they do affect where someone goes when obtaining their prescription medication. Name brands will always generate more money for retailers because they are higher priced than generics meaning people who can afford it will go to retail locations to purchase name-brand prescriptions rather than going to a pharmacy that only carries generics.
• Pharmacies & Hospital Mergers : With large hospital systems buying up private practices and acquiring smaller hospitals, they are also acquiring more pharmacies within their system. This allows them to control the prices of prescription medications that circulate through their health and pharmacy system which could potentially change the relationship between customers looking for prescriptions from pharmacies and these larger organizations.
• Home Care : Many people are choosing to be cared for in their homes rather than in a nursing home setting or facility due to improvements in healthcare technology and procedures. This means that individuals aren’t visiting retail locations as often because visits by nurses/pharmacists come directly to them at their home address saving time and expense from going to a physical location.
• Online Pharmacies & Telemedicine : The ease of using online technology has made it much easier for pharmaceutical companies to offer remote consultations with physicians, this, in turn, allows patients to have access to their prescriptions without having to leave home and travel to a local pharmacy. This convenience is changing how the consumer obtains medication because people who don’t have a prescription via their doctor can go directly online and purchase them in bulk, eliminating the need for a retail setting entirely.
• Price Transparency : Consumers are now able to use multiple resources including internet pharmacy listings, pharmacy websites/apps on mobile phones, etc., anyone can now look up the price of medications at any time or set alerts on when they want or need to purchase a certain product, making it more difficult for retail locations to increase prices without consequences on lost customers.
• Direct-to-consumer (DTC) Advertising : Pharmaceutical companies spend millions of dollars on advertising and promoting their drugs to consumers directly who then go out and ask their doctors for the medication they saw advertised. This affects how patients request medication because they are no longer willing to accept the generic version of a drug or less expensive brand instead they want exactly what was advertised which could be an unreasonable cost to anyone not insured by the pharmaceutical company producing the drug.
• Competitors : Pharmacies compete with one another but there has been some controversy over Walgreens’ ability to open up shops within grocery store chains like Kroger or Safeway, creating pharmacy-grocery hybrids which could mean lower prices for consumers, but also puts pharmacies out of business because they are unable to compete with large retail settings offering products at less expensive prices.

Pharmacies are among the businesses in healthcare. Direct competitors include those that offer the same product lines as pharmacies, such as discount and convenience stores. Indirect competitors include pharmacists’ offices, hospitals, and clinics. For instance, a pharmacist may have their own office where they see patients.

Pharmacies generally target three main customer segments:

• Seniors (people who are 55+) who would like to receive discounts on prescriptions and other goods
• Middle Class (household income between $50,000 – $100,000) consumers who want convenient access to the pharmacy, but don’t like high prices or waiting in line
• Elite/Upper Class (household income over $100,000) consumers are looking for the most convenience when it comes to prescription medications, which may include private delivery services

All of these groups make up a desirable target market because they all purchase medication from pharmacies. The key is finding out what each one wants so you can tailor your services towards those specific needs. If done correctly, it will increase sales and keep loyal customers coming back.

What are the Typical Startup Costs for a New Pharmacy?

Average Startup Costs: $400,000 – $800,000

New pharmacy start-up costs can include rent, inventory, equipment, staff salaries, and any other items that the pharmacy needs to operate. It is important for entrepreneurs and other business owners interested in starting a pharmacy to carefully plan out how much they will need for starting costs as well as how they will pay for those expenses.

The costs to open a pharmacy can vary widely depending on such factors as whether the pharmacy is in an existing building or will need to be built from scratch and what type of equipment and inventory will be needed. Opening a pharmacy in an existing building may require less startup capital than opening one in a new location; however, acquiring permits and licenses may take longer for a new location than one that already exists.

If the pharmacy will be located in an existing building, landlords may require that the space meet certain criteria to rent it. Meeting these standards usually requires significant renovations. Renovations could include adding walls for privacy between patient areas and dispensing areas or making other changes to meet local codes. Landlords may require a tenant to meet additional criteria, such as having a certain number of parking spaces or being open a minimum number of hours. These requirements could affect the cost and timeline for opening the pharmacy location.

It’s important to note that these numbers are just a guideline and can vary greatly depending on the entrepreneur’s vision for their business. For instance, if you have plans to open a multi-location or chain pharmacy, your startup costs will be much different than someone who wants to open up a small retail shop in an area with little competition.

In addition to any funds needed to cover ongoing expenses for rent, utilities, and prescriptions, there are certain costs that are related specifically to starting your business. These are some key costs associated with starting your own pharmacy:

• Location Rent
• Licenses and Permits
• Prescription Drug Inventory
• Over-the-Counter (OTC) Medications
• Business Insurance
• Leasehold Improvements
• Equipment & Furniture Costs
• Staffing Costs

Yes, owning an independent pharmacy is a very profitable undertaking. To improve the profitability of your pharmacy, look to add a few different types of patients that you do not already serve, such as the elderly and the uninsured. This will increase your business volumes and help you achieve profitability faster. You can also add more staffers, such as technicians and sales representatives, to help you fill more prescriptions.

What are the Keys to Launching a New Pharmacy?

Here are the keys to launching a new pharmacy:

1. Write Your Own Pharmacy Business Plan

A pharmacy business plan will help you stay on track with your independent pharmacy by setting goals and milestones. It is a working document that can change as you go but needs to be completed before starting your pharmacy.

To enhance your planning process, incorporating insights from a  sample pharmacy business plan  can be beneficial. This can provide you with a clearer perspective on industry standards and effective strategies, helping to solidify your own business approach.

2. Determine Your Location

Deciding on the best physical location for your pharmacy will give you a head start in your business venture. 

3. Pharmacy Layout & Design

You won’t always have the luxury of selecting the layout of your pharmacy’s location, but when you do, try to optimize space by incorporating shelving units or displays to maximize foot traffic and sales.

4. Pharmacist & Staff Hires

Hiring staff can sometimes be as stressful as starting a pharmacy. Finding someone with experience who is willing to work at a startup pharmacy may be difficult so working as a team is essential from day one. You will need pharmacists to work at the pharmacy, techs to assist pharmacists and pharmacy technicians as well as support staff for accounting or customer service.

5. Insurance Coverage

Insurance coverage can make starting a pharmacy smooth sailing or a nightmare depending on the type of coverage you choose and what limits you purchase for Retail Malpractice & Shoplifting insurance. We suggest contacting an independent agent to help with your choices not only for these coverages but also Pharmacist Errors & Omissions if you plan on being a pharmacist-owned pharmacy.

How to Finish Your Pharmacy Business Plan in 1 Day!

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With Growthink’s Ultimate Pharmacy Business Plan Template you can finish your plan in just 8 hours or less!

How to Start a Pharmacy FAQs

What are the main things you need for your pharmacy space.

Pharmacies look for building spaces that are in high-traffic locations. Pharmacies also need great signage, easy access to municipal services, and ample on-site parking or reasonable street parking.

In terms of interior space, pharmacies are also looking for spaces that have high ceilings to allow room for product placement on shelves, large windows with lots of natural light, first-floor pharmacy locations over accessible public transportation lines, and enough room to accommodate an increasing number of employees as the business grows.

Where do I find a pharmacy business plan template?

A great starting point for creating your own customized pharmacy business plan is to use this free pharmacy business plan pdf download .

Want to quickly and easily complete your pharmacy business plan, get Growthink’s Ultimate Pharmacy Business Plan Template and write your plan in less than 1 day.

How much does it cost to start a pharmacy business?

This cost will vary depending on if you are opening a franchise or an independently-owned pharmacy and what type of licensing is required by the state. The average investment is $400,000 - $800,000. This includes the building itself and all of the medical equipment and pharmaceuticals required at the initial startup and throughout the operation.

How do I find investors for a pharmacy business?

The investment process is often dependent upon the type of pharmacy you are opening. A traditional pharmacy, which only requires the licensing and startup costs outlined above, can usually receive funding from friends and family or even your own personal finances. However, investors will take more interest in franchise pharmacies and medical dispensaries because they require higher start-up costs and may be able to contribute more capital quickly.

What are some marketing tactics for a pharmacy business?

Depending on the size of your pharmacy, you may want to purchase a banner in order to advertise in your local community. Banners are relatively inexpensive and can be purchased in bulk from several online retailers for multiple locations. If your pharmacy only requires one or two employees, social media marketing is another great way to market outside of traditional methods like newspapers or billboards.

What is the time frame for opening up a new pharmacy?

Pharmacies vary in size and opening time frames, but it typically takes at least six months to open a pharmacy. In addition to extensive business planning, which includes deciding on a business structure, pharmacies need to obtain local permits, which can take up to four months. Pharmacies also need to hire staff members, order inventory, and amass the necessary equipment before grand opening day.

Where Can I Download a Pharmacy Business Plan PDF?

You can download our pharmacy business plan PDF template here. This is a business plan template you can use in PDF format.

Other Helpful Business Plan Articles & Templates

Retail Pharmacy Business Plan Template & Guidebook

Starting a pharmacy business can be a daunting task, but with the right plan and guidance, it can be a great opportunity to provide quality healthcare services to customers. The #1 Retail Pharmacy Business Plan Template & Guidebook provides a comprehensive template and step-by-step guide to help entrepreneurs create an effective business plan and accurately assess the financial viability of their pharmacy business. Learn how this invaluable document can help take your retail pharmacy business to the next level.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Retail Pharmacy Business [11 Steps]

How to Write a Retail Pharmacy Business Plan in 7 Steps:

1. describe the purpose of your retail pharmacy business..

The first step to writing your business plan is to describe the purpose of your retail pharmacy business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a retail pharmacy business:

Our mission is to provide our customers with an exceptional experience in the retail pharmacy, comprised of personalized and accessible care from knowledgeable and compassionate staff combined with a wide range of products and services tailored to a variety of needs.

2. Products & Services Offered by Your Retail Pharmacy Business.

The next step is to outline your products and services for your retail pharmacy business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your retail pharmacy business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your retail pharmacy business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your retail pharmacy business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a retail pharmacy business?

In order to run a retail pharmacy business, the following equipment, supplies and permits are needed:

• Medical Supplies and Equipment
• Computers and Point of Sale System
• Pharmacy Software
• Licensing and Permits from State & Federal Agencies
• Business Licensing
• Safety Supplies
• Adequate Insurance Coverage

5. Management & Organization of Your Retail Pharmacy Business.

The second part of your retail pharmacy business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your retail pharmacy business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Retail Pharmacy Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a retail pharmacy business varies based on many different variables, but below are a few different types of startup costs for a retail pharmacy business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your retail pharmacy business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your retail pharmacy business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your retail pharmacy business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Retail Pharmacy Business Plans:

Why do you need a business plan for a retail pharmacy business.

A business plan for a retail pharmacy business is essential for the success of the business. It outlines the goals and objectives of the business, provides a road map of how the pharmacy will operate, and helps to identify any potential risks associated with running a retail pharmacy. The plan also helps to identify key personnel, define financial requirements and develop sales and marketing strategies. Additionally, it helps to establish short-term and long-term objectives and provides clarity regarding how profits will be used to grow the business.

Who should you ask for help with your retail pharmacy business plan?

You should ask a business consultant, an accountant or financial advisor, or a business plan writer for help with your retail pharmacy business plan.

Can you write a retail pharmacy business plan yourself?

Writing a business plan requires research, development and the ability to write an effective business plan. It is recommended that those wishing to create a business plan for a retail pharmacy should seek professional help from experienced business plan writers, who are familiar with the pharmacy industry and can provide comprehensive and tailored guidance. Additionally, there are online resources and templates available to help guide you through the process of creating a business plan.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

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Three Actors And Their Successful Plan B If the basic strategy of staying financially safe is 'not to put all eggs in one basket', these three actors – Simple Kaul, Aashka Goradia and Shaad Randhawa – are killing it with their successful business ventures and how. Here we take a look…

By Arundhuti Banerjee May 29, 2024

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Whether you are a Bollywood actor with a successful career or have a decade long secure journey as an actor in the television industry, the young India is becoming a hub of entrepreneursand a dreamland for the investors. While staying focus on one career to achieve excellence is great, having an alternative source of income with wise investment is always a good idea.

Keeping the same thought in mind, Bollywood actor ShaadRandhawa, and two celebrated names from the television industry – Simple Kaul and Aashka Girodia – shared success stories of their business venture and the importance of having a plan B.

Why a plan B

Acting is one of the professions that are filled with a lot of financial ups and downs and more than often the success of an actor is connected to the fate of a project. So, without a systematic investment and alternate source of income, it's hard to survive for an artist.

Highlighting the point, Aashka Goradia, known for - KyunkiSaas Bhi Kabhi Bahu Thi, Laagi Tujhse Lagan, Naagin, Naagin2, said, "an actor's life is filled with financial up and down because all the work that an actor has is contractual, I repeat it's extremely important to make wise investments that has very fruitful returns. There are also other opportunities to ensure that their investment bring them returns to be used at the time when they are not self-employed."

Simple Kaul, known for shows like Wali Thakur Gurls, TaarakMehta Ka Ooltah Chashmah, Jugni Chali Jalandhar and SaasBina Sasural among others, told Entrepreneur India, "It is always good to have a plan B to fall back on, so that eventually as an artist one can choose the right kind of acting project. Unless the money is coming from a different business, one has to act in shows and films due to the pressure of earning money. An artist cannot grow without choosing the right project and feel financially secure."

Seconding her point, Bollywood actor Shaad Randhawa who is known for being part of some of the most successful films like Who Lamhe, Aashiqui 2, Ek Villain said, "I know many of my actor friends who believe that there should not be any plan B and as an artist one should just focus on acting. But I believe that keeping the unpredictable nature of acting business in mind; one should always have a plan B."

" As an actor, a lot of things are not in your hand and your success heavily depends on multiple things. It also gives an actor the confidence to work on project of their choice instead of pushing themselves to work on something just to survive financially," he added.

How it all started…

While being an actor Aashka always had a love for cosmetic, Shaad has always been a foodie and Simple who started 1BHK along with two of her actor friends, looked for an eatery that caters to the crowd of all age group under one roof.

Sharing the inception of Bayroute, Shaad mentioned, "I am a foodie and a traveler too. I observed that even though people love eating middle-eastern food in Dubai and other places abroad, they do not get such authentic food here. So I thought of creating a space for Middle Eastern cuisine here in Mumbai."

After an extensive market research and team building, he opened his first, one of the rare authentic middle-eastern cuisine restaurants named Bayroute in Cuffe Parade, located in south Mumbai in 2018.

Simple one the other hand, turned a Goan house structure into their restaurant 1BHK located in Oshiwara. She shared, "The idea was to share a meal, with your loved-one, listen to the live music, dancing under the open sky and take part in fun activities. There are very few places in Mumbai where the live music is played every evening and people of all age group coming to dance! This is like an open house and everyone is having great time while celebrating life over food, music, conversation in a family environment!"

"We cater to youngsters with our European food menu and we offer special region food like – Goan and Parsi cuisine, few popular North Indian dishes and specially designed thalis for our family consumers," she further added.

Sharing her thought behind starting her cosmetic brand Renee Cosmetics, Aashka said, "After having used beauty products for over two decades, I understood what it does to an individual's life. I understand how this can become a part of your celebration and confidence. Knowing the e-commerce market was growing, a new business and innovation had opportunity to reach consumers way faster than before. I thought it was the right time to start something of my own."

Beginning of a journey and the set back due to COVID19

As any entrepreneurial venture involves risk taking factor, Shaad, Aashka and Simple also took some calculative risks and gradually expanded their venture, after surviving a huge set back of global pandemic.

Shaad said, "My initial investment was around Rs 3.5 crorewhen we started in 2018 and then we have expanded into five branches. We faced more difficult time during the pandemicbecause by 2019, we invested in four outlets. And then from March 2020, everything was stopped. We had our outlets in some of the most expensive real estate areas like Juhu, Powai, Cuffe Parade. So the rents were also very high! No business was coming our way. Only we know how we survived."

Being the business owner, he along with his entire team struggled to survive through the pandemic.

Simple added, "We saw so many newly opened cafes closed down during that time and could not bounce back. We had to put our own money to sustain and I would say we are few lucky people who managed to survive that dark phase and now we are back in business. But of course the food business was oddly affected by the global pandemic."

Aashka on the other hand, had a different way of surviving the situation. She mentioned, "We started the business and we ran into a pandemic so to sit over stocks for some time, allowed us to either be fearful or go out and innovate." And therefore, she along with two of her investors who happened to be her school friends too - Ashutosh Sani and Priyank Shah - invested a sizeable amount for the color cosmetics business. Aashka then proudly said, "And three of us chose to innovate and be ready for the post pandemic shift in consumer demands. We are very proud to say today that Renee Cosmetics has become one of the fastest growing makeup brands of the country."

Future looks bright…

Aashka, once ruled the television industry not only being part of successful TV series but also participating in TV reality shows like Jhalak Dikhhla Jaa 4, Fear Factor: Khatron Ke Khiladi 4 is completely focusing on growing her business Renee Cosmetics without diverting her mind in any other acting projects, Simple wants to expand their 1BHK in different parts of the city Mumbai.

"Our vision for 1BHK is to expand it by opening more outlets and conducting more creative events, reading room, writers' space etc. We initially started with one in Oshiwara followed by one in Bangalore. We also started one branch in Vasi," shared Simple.

Shaad also shared his future plan. "Our turnover now is between Rs 40 and 50 crore. But now, we are looking for more investors so that we can start more brunches in cities like Delhi and Bangalore."

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Coordinates of elektrostal in degrees and decimal minutes, utm coordinates of elektrostal, geographic coordinate systems.

WGS 84 coordinate reference system is the latest revision of the World Geodetic System, which is used in mapping and navigation, including GPS satellite navigation system (the Global Positioning System).

Geographic coordinates (latitude and longitude) define a position on the Earth’s surface. Coordinates are angular units. The canonical form of latitude and longitude representation uses degrees (°), minutes (′), and seconds (″). GPS systems widely use coordinates in degrees and decimal minutes, or in decimal degrees.

Latitude varies from −90° to 90°. The latitude of the Equator is 0°; the latitude of the South Pole is −90°; the latitude of the North Pole is 90°. Positive latitude values correspond to the geographic locations north of the Equator (abbrev. N). Negative latitude values correspond to the geographic locations south of the Equator (abbrev. S).

Longitude is counted from the prime meridian ( IERS Reference Meridian for WGS 84) and varies from −180° to 180°. Positive longitude values correspond to the geographic locations east of the prime meridian (abbrev. E). Negative longitude values correspond to the geographic locations west of the prime meridian (abbrev. W).

UTM or Universal Transverse Mercator coordinate system divides the Earth’s surface into 60 longitudinal zones. The coordinates of a location within each zone are defined as a planar coordinate pair related to the intersection of the equator and the zone’s central meridian, and measured in meters.

Elevation above sea level is a measure of a geographic location’s height. We are using the global digital elevation model GTOPO30 .

Elektrostal , Moscow Oblast, Russia