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Advertisements are becoming more and more common in everyday life Sample Essay

Courtney Miller

Updated On Dec 13, 2023

advantages and disadvantages of advertising essay ielts

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Advertisements are becoming more and more common in everyday life Sample Essay

IELTS Writing Prediction Questions for 2024

This article contains Advertisements are becoming more and more common in everyday life sample essays.

Given below is a real IELTS Writing Part 2 Essay question. We have provided sample essays as well as an essay outline so that you can practice writing your own!

Not sure how to approach IELTS Essay questions? Take a look at IELTS Writing Task 2 Preparation Tips and Tricks !

Learn how to write the perfect essay introduction with the guide below!

Read the sample essay for Advertisements are becoming more and more common in everyday life. Is this a positive or negative development?

IELTS Writing Task 2 Sample Essay

Advertising is gaining more popularity in the marketing of products or services. While advertisements are considered to be advantageous, they can have numerous negative influences.

It is unquestionable that there are several benefits of advertising. By dint o f the large-scale expansion of advertising in almost every kind of mass media and nearly all hoardings , this sector is likely to generate a diversity of employment opportunities . In other words, it provides occupations for artists, painters or copywriters in designing and preparing logos, contents or ideas for advertisements. Another advantage is that advertising may enable the messages involved in products and services to reach potential customers , followed by an increase in sales for businesses. Additionally, only thanks to advertisements, can customers be kept informed about newly-launched products . Therefore, they have more choices to make about their beloved products, contributing to the enhancement of their comforts and standard of living.

However, advertising could cause several disadvantages for customers. No sooner might companies or business exaggerate or even distort the facts related to their products for commercial purposes than the customers can experience feelings of confusion about these items, making them have troubles   selecting the products to their taste. Furthermore, the facts show that the more advertising expenses increase, the higher the product price is. The reason can be that the selling price of the advertised items covers the high cost of advertisements . As a result, the advertised products can cost more than they should. Finally, when customers cannot resist the temptation of products which are advertised beyond customers’ expectations , there is every likelihood of them purchasing products which may be unnecessary. This trend could be seen as a waste of money.

In conclusion, based on the aforementioned explanations, individuals may gain both considerable benefits and drawbacks through the growing prevalence of advertisements.

Band 9 Sample Essay

Today, as is rightly said by many, is a world of marketing and endorsements. In the competitive world that we have today, advertisements and commercials are a must. This essay shall advocate the development and constructive impact of advertising.

Early-stage or mid-age startups, organizations and companies, the more we see, the more we observe the encompassing pervasion of businesses these days. One niche has typically umpteen business models. With the rising era of entrepreneurs, solopreneurs and digital nomads, the vigour and strife amongst businesses have only been exacerbated. Therefore, advertisements are of greatest essence keeping in view the current times, thereby, resulting in the increasing usage of various adver

tising channels, be it, pamphlets, hoardings, flyers, newspaper commercials, or the entire digital marketing rigmarole. The more the marketing, the more is the awareness.

Many people might not even be acknowledged to the new product line a company launches or a new product that paves its way in the market. In such a scenario, making them aware is the only perspective initially thought of. Moreover, making a new customer be a stalwart, remarketing branding and endorsing are what businesses primarily and obviously look for. During today’s time when options are many, in the pursuit of customers, a recognition of a brand evanescing is not uncalled for, reminding them of one’s existence, in such a case, is majorly solicited.

Some may argue that advertising tactics today have been misguiding, well, that’s not the case amongst those who are prudential and wakeful of the multiple sources available.

Conclusively, it could be stated that advertisement has been progressive development, and not only should it be treated as an option to ponder upon, but also considered as one of the key constituents of a business model and the relevant campaign.

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Practice IELTS Writing Task 2 based on Essay types

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Courtney is one of our star content writers as she plays multiple roles. She is a phenomenal researcher and provides extensive articles to students. She is also an IELTS Trainer and an extremely good content writer. Courtney completed her English Masters at Kings College London, and has been a part of our team for more than 3 years. She has worked with the British Council and knows the tricks and tips of IELTS.

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IELTS Writing Task 2 Model Answer: Discussing the pros and cons of advertising.

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IELTS Writing Task 2 essay with model answer

You should spend about 40 minutes on this task. Write about the following topic

Advertising has become an inevitable part of our lives. Some people believe that it is a positive aspect of our lives while others are of opposite belief. Discuss both views and give your opinion.

Write at least 250 words.

Model Answer :

In the recent years, advertising has become an integral part of our daily life. Almost every product is advertised through several media sources like Youtube, television, websites. While some people support this trend, others tend to oppose it. There are several reasons for this. In this essay, I am going to discuss these viewpoints and give my opinion on the matter.

On one side of the argument, there are people who believe that advertising is not very beneficial. The main reason for this view is that people tend to buy unnecessary items because of watching these advertisements. Another reason is that several products fo not work the way they are claimed to work in the ads. For instance, these days several coding boot camps advertise a 100% job guarantee for every student who graduates from their boot camp. However, upon careful investigation, it was found that a job could be an internship, part-time position, or a full-time job!  Thus, it is easy to see why this argument has gained weight.

On the other hand, there are people who support advertisements. The primary reason is that the market very competitive these days. Rather than letting a product go unnoticed, it is better to advertise the product so as to enhance its popularity among the masses. For example, the percentage of sales of two products released by  top brands on the same day is greatly affected by marketing. A recent survey indicated that there is a 40% boost in sales if the product is rightly marketed. Althogh, some people or companies tend to promote the sales of their products through fake claims, it is left to the discretion of the buyer to decide. 

advantages and disadvantages of advertising essay ielts

In conclusion, advertising has its pros and cons as discussed. I feel that the benefits outweigh the drawbacks. People need to be very careful with falsce advertisements and decide on the usefulness of the product before buying it. 

Total Words: 280

Task Achievement: 9

Coherence & cohesion: 9, lexical resources: 9, overall score: band 9.

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Media and Advertising Essay Titles

IELTS Essay Questions for the Topic of Media and Advertising. All essay questions below are reported by IELTS candidates and seem to have been repeated over the years. Regardless of the years the questions were reported, you could get any question below in your test. You should, therefore, prepare ideas for all questions given below. The topics below could appear in both GT and Academic IELTS Writing Task 2.

Media & Advertising Essay Questions for IELTS Writing Task 2

Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion. (Reported 2017, Academic Test)
Violence in the media promotes violence in society. To what extent do you agree? (repeated topic)
Most people think that the truth should be objective rather than subjective when it comes to the news. Do you think all news is true? What is the function of a newspaper? (2020, 2021, 2022)
More and more newspapers and news channels are using photographs to support their news articles and stories. Some people think that photographs are not a reliable source of news, while others consider photographs to be irrefutable. Discuss both sides and give your opinion. (2016, 2018, 2019, 2021)
The majority of news being reported is bad news such as wars, famines, accidents and crime. Why do you think that is? Do you think the news should be a balance of both good and bad news? (quite common topic)
In the last few decades, there have been more and more cases of famous people being hounded by the press. Some people think that famous people in the media should have no right to privacy. To what extent do you agree?  (repeated topic – this is frequently a current world issue)
With the development of online media, there is no future for the radio.
To what extent do you agree? (2016, 2017, 2018, 2020)
Some people believe that what children watch on television influences their behaviour. Others say that amount of time spent watching television influences their behaviour. Discuss both views and give own opinion  (Reported in 2017, 2020)
Some people think that cinemas will one day close due to the popularity of online streaming services for films and series. Do you agree or disagree? (2023)
Companies spend millions each year on advertising online, in magazines and on billboards. These adverts can encourage people to buy goods that they do not really need. What are the positive and negative affects of consumerism?
One of the prime times for advertising on TV is when children get back from school. Some people think that advertisements aimed at children should not be allowed. What is your opinion? (common question regarding advertising and the affect it has on children)
Some people prefer to watch foreign films rather than locally produced films. Why is this? Do you think the government should spend more money supporting the local film industry? (2015, 2017, 2020, 2022)
Some people think that foreign films have a negative impact on local culture. To what extent do you agree or disagree? (2020
Films that are based on historical events ought to be completely accurate. Do you agree? (2019, 2021, 2023)
Many people buy products that they do not really need and replace old products with new ones unnecessarily. Why do people buy things they do not really need? Do you think this is a good thing? (repeated topic)
Many people think that fast food companies should not be allowed to advertise, while others believe that all companies should have the right to advertise. What is your opinion?

Reported essay questions are from students who have taken their IELTS test. That means questions may have appeared more frequently than have been reported. These questions may vary slightly in wording and focus from the original question. Also note that these questions could also appear in IELTS speaking part 3 which is another good reason to prepare all questions thoroughly.

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IELTS Writing Task 2: Advantage/Disadvantage Sample Essay

Thumbs pointing up and down to show advantages disadvantages essay

In this post, we’re going to look at an IELTS Writing Task 2 advantages and disadvantages sample essay. In this type of Task 2 question, you will read a description of a common situation or practice. From there, you’ll describe the advantages and disadvantages of the idea you were presented with. For more background info and advice on this particular question type, you can go to my post on the Task 2 question types in IELTS Writing.

In this article, I’ll show you a sample advantage/disadvantage prompt and a model essay that responds to the prompt. The model essay is an example of band 9 level writing—this is the highest score you can get on the Writing section. I’ve patterned the essay after this IELTS Writing Task 2 template , which was created by Magoosh IELTS expert Rachel Kapelke-Dale.

IELTS Writing Task 2 Advantages and Disadvantages Sample Essay

Before we get started, you should of course first read the sample prompt.

IELTS Writing Task 2 Advantages and Disadvantages Sample Essay Question

With modern transportation, workers and students are increasingly mobile, and have more and more opportunities to study and work abroad. Discuss the advantages and disadvantages of this development. Give reasons for your answer and include any relevant examples from your own knowledge or experience.

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Write at least 250 words.

IELTS Writing Task 2 Advantages and Disadvantages Model Essay (Band 9)

Nowadays, both work and study can easily take a person out of their home country. This can be good because people can explore new cultures now more than ever. At the same time, world travelers may become disconnected from their own home countries. In this essay, I will take a closer look at the aforementioned key advantage and key disadvantage.

To be sure, ordinary people now have unprecedented access to life abroad. It is easier than ever to work or study in a foreign land for months and even years. Many large international corporations offer overseas work to their employees, just as nearly all universities provide study abroad options at partner campuses overseas. Ultimately, nearly any adult anywhere in the world can potentially immerse themselves in another language or culture, with support from their bosses or teachers.

The problem is that international workers and students sometimes become unconcerned with the affairs in the nations they are from. This kind of apathy can prevent people from doing their civic duty. As one example, people from countries with compulsory military service may spend years abroad and even renounce their citizenship to avoid protecting their homeland. Even more commonly, people who go abroad may choose not to vote in elections back home, failing to make their voice heard on important matters. So modern mobility can undermine one’s ability or desire to make a difference back home.

Learning about other cultures by actually living abroad is a powerful tool for better intercultural understanding. However, as valuable as this is, sometimes going abroad can cause people to ignore the importance of their own culture and country. Not all students and workers should go abroad, and the ones that do should not forget their role in their country of origin.

Word count: 294

Scoring Rationale

This IELTS Writing Task 2 advantages and disadvantages sample essay is held to the same standards as any other Writing Task 2 essay. These standards are listed in the official rubric for IELTS Writing Task 2 . If you read the level 9 description carefully and compare it to this essay, you should see the reasons it has a top score. But I’ve also included scorer commentary immediately below.

Scorer Commentary (Advantage/Disadvantage IELTS Essay Sample, Band 9)

The score report below is based on the official IELTS Writing Task 2 rubric . This report also looks very similar to the Magoosh IELTS essay scoring service .

Overall Band Score: 9

What was done well in the essay:

  • This essay has over 250 words. This is a small but important way to avoid needlessly losing points due to the IELTS Writing word count penalty .
  • The essay does a good job of covering both the advantages and disadvantages. The advantage of easy access to foreign experiences is explored in the first body paragraph. The disadvantages of becoming too distant from one’s home community is similarly explored in the second paragraph.
  • Each paragraph has a clear topic sentence, followed by supporting details, examples, and a concluding sentence that wraps things up nicely.
  • Transitional phrases such as “to be sure” and “even more commonly” are used to clearly link ideas between paragraphs and within paragraphs.
  • Vocabulary and grammar are used very fluently; this essay is free of any serious errors in this aspect of English.

More IELTS Writing Task 2 Example Responses

If you found this example essay helpful, you’ll love the rest of them. Click the links below to access model responses for the other common Task 2 question types.

  • Two-Part Question Essay
  • Causes/Solutions Essay
  • Discussion Essay
  • Agree/Disagree Essay

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David is a Test Prep Expert for Magoosh TOEFL and IELTS. Additionally, he’s helped students with TOEIC, PET, FCE, BULATS, Eiken, SAT, ACT, GRE, and GMAT. David has a BS from the University of Wisconsin-Eau Claire and an MA from the University of Wisconsin-River Falls. His work at Magoosh has been cited in many scholarly articles , his Master’s Thesis is featured on the Reading with Pictures website, and he’s presented at the WITESOL (link to PDF) and NAFSA conferences. David has taught K-12 ESL in South Korea as well as undergraduate English and MBA-level business English at American universities. He has also trained English teachers in America, Italy, and Peru. Come join David and the Magoosh team on Youtube , Facebook , and Instagram , or connect with him via LinkedIn !

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2 responses to “IELTS Writing Task 2: Advantage/Disadvantage Sample Essay”

Paromita Kundu Avatar

will it be correct to include brain drain and the problem of excessive number of immigrants in the disadvantage part?

Magoosh Expert

Hi Paromita,

If you can support these ideas in the essay and explain why they are disadvantages, then that could work if your reasoning is sound.

Hope that helps! 😀

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  • Essay Task 2

Guide to Advantage Disadvantage IELTS Essay Type

  • Essay Types
  • Double Question
  • Advantage Disadvantage
  • Problem Solution
  • Essay Length

ielts essay advantage disadvantage type

IELTS advantage/disadvantage essays ask you to write about the benefits and drawbacks of a topic as well as (sometimes) asking for your opinion.  This guide covers everything you need to know to complete an Academic IELTS advantage/ disadvantage essay. Let’s start preparing with Benchmark IELTS!

Table of Contents

1.1 understanding the question, 1.2 example advantage/disadvantage questions, 2.1 essay structure 1, 2.2 essay structure 2.

  • 3.1 Identify key words and phrases

3.2 Organise your ideas

3.3 identify vocabulary, 4.1 introduction, 4.2 main body paragraphs, 4.3 conclusion, 5.1 complete the sample advantage/disadvantage essay, 5.2 advantage/disadvantage sample essay, 1. advantage/ disadvantage essay overview.

This section of the guide will show you how to identify an IELTS advantage/disadvantage question.

Remember, there are five main types of writing task 2 questions:

  • Advantage/disadvantage
  • Double question
  • Problem/solution

It is very important to understand what type of question you are given in the exam so you can respond in an appropriate way: different question types will require different responses.

Advantage/disadvantage essay questions can be presented in several different ways.

Here are some examples of the way an advantage/disadvantage question may be worded:

  • Discuss the advantages and disadvantages and give your opinion.
  • Describe the advantages and disadvantages of _____ and give your opinion.
  • What are the advantages and disadvantages of _____?

You may also see questions using synonyms for advantage and disadvantage, for example:

  • What are the benefits and drawbacks of…?

Be careful, the question itself might not always use words or phrases relating to advantage/disadvantage and they could be hidden in the statement,  as seen here:

  • Some people believe that using a bicycle as your main form of transport has a lot of advantages , whereas others believe that it has many disadvantages . Discuss both views and give your opinion.

Here is another example of a question where you are asked to give your opinion:

  • Do the advantages of … outweigh the disadvantages

After you have identified the essay type , you need to understand what you are being asked to do. To do well in the Task achievement marking component, you need to ‘ address all parts of the task’ .

This type of essay question will always be split into two parts:

  • The IELTS statement
  • The question

You must always write about both the advantages and disadvantages of the given topic. As we can see in example questions 1-6, sometimes you are asked to give your opinion on the question, and sometimes you are not. Let’s compare the following questions:

You are not being asked to give your opinion

Here are some example advantage/disadvantage essay questions:

In the past, when students did a university degree, they tended to study in their own country. Nowadays, they have more of an opportunity to study abroad.

Do the advantages of this development outweigh the disadvantages?

Today children spend a lot of their free time watching TV.

Do the advantages outweigh the disadvantages of this practice?

Also, read the following IELTS Essay Writing Guides

  • IELTS Discussion Type Questions
  • Double Question IELTS Essay Topics
  • Opinion-based Task 2 IELTS Guide
  • Problem Solution IELTS Writing Task Statement

The threat of nuclear weapons maintains world peace. Nuclear power provides cheap and clean energy.

The benefits of nuclear technology far outweigh the disadvantages.

To what extent do you agree or disagree?

In the past, when students did a university degree, they tended to study in their own country. Nowadays, they have the opportunity to study abroad.

What are the advantages and disadvantages of this development?

More and more people prefer to read news online rather than on paper.

Do you think the advantages of this trend outweigh the disadvantages? Give reasons for your answer and include any relevant examples from your own knowledge and experience.

IELTS writing correction

2. Essay Structures for Advantage/Disadvantage Essays

There is more than one way to structure your advantage/disadvantage essay. You could take a thesis-led (opinion in the introduction) or an evidence-led (opinion in your conclusion).

You could also choose to focus on one or more than one advantage/disadvantage in each of your main body paragraphs.

The next two sections will give you two possible ways that you could structure your essay using four clearly organized paragraphs.

Thesis-led approach

Evidence-led approach

3. Planning your Advantage/Disadvantage Essay

Before you start writing your essay, you should give yourself 5 minutes to analyze the question and organize your ideas . Follow the tips below to create a well-planned essay!

3.1 Identify keywords and phrases

It sounds simple, but it is very important that you read the question carefully and understand what you are being asked to write about. To analyze the question, first, identify any keywords and phrases .

You should first identify the topic of the essay. If you do not write about the correct topic, you will score poorly in Task achievement . The general topic can always be found in the IELTS statement.

Let’s take a look at one of the previous examples:

The threat of nuclear weapons maintains world peace . Nuclear power provides cheap and clean energy .

The topic words are underlined and show the general topic of this essay question in nuclear weapons/power/technology .

After you have identified the general topic, you need to locate other keywords that give you more detail about the topic. In this question, the words world peace and cheap and clean energy in bold give you more information about the general topic. Therefore, your essay should only relate to these aspects of nuclear weapons/power/technology .

Now take a look at the question for our model answer at the end of this guide. Can you identify the general topic?

This is an important step that is often skipped by test-takers. By quickly writing down your key ideas, you will avoid repeating or missing any points and improve your score in both Task achievement and Coherence and cohesion .

You could use bullet points , columns , or another preferred method of writing down ideas . Here is an example for our sample essay:

Take a look at our Master Guide for a more in-depth look at idea generation and organizing your ideas.

Taking a moment to write down more uncommon vocabulary related to the essay topic will not only make you feel more relaxed in the exam but will also help you to improve your score in Lexical resources .

This doesn’t have to be a long list, just a few ideas that come into your mind. Here are some examples of the topic of studying abroad:

  • Culture shock
  • Language barrier
  • Broaden one’s horizons

4. Writing your Advantages/Disadvantages Essay

Your introduction should be the shortest paragraph in your essay (about 40-60 words is perfect).

You need to rephrase the IELTS statement in your own words. This is known as paraphrasing (a key skill to develop for the IELTS exam).

Take a look at our example:

You can also briefly state what your essay will be about in one clear sentence. For instance:

This essay will discuss both points of view and then I will give my opinion.

If you are taking a thesis-led approach, you can use one of the following sentence starters to briefly give your opinion:

  • I believe that…
  • It is my belief that…
  • In my opinion,…

A note on the use of the first person ‘I’: Unlike writing task 1, it is appropriate to use the first person in your writing task 2 essay. In fact, it is unavoidable when giving your opinion. But , you should not overuse ‘I’ in your essay and we recommend you limit your use to your introduction and conclusion.

Topic sentences Usually, the first sentence of your main body paragraph will be a topic sentence . The purpose of your topic sentence is to introduce the main idea of your paragraph .

You should include one topic sentence for each advantage/disadvantage . This means that, if your main body paragraphs focus on two advantages/disadvantages , then you should have two topic sentences per paragraph.

Here’s an example: One advantage of studying abroad is that students can improve their language skills.

Here are some other sentence starters you can use for your essays (you can replace the underlined words with vocabulary linked to your topic):

  • One advantage of studying abroad is that ….
  • Another benefit of studying abroad is that…
  • One downside of studying abroad is that…
  • Another downside of studying abroad is that…

Supporting sentences You should then expand on your topic sentence with a supporting sentence/sentences . Your sentence(s) could either describe a result of the advantage/disadvantage, go into more detail , or explain the reason(s) why these benefits/drawbacks occur.

Our example supporting sentence describes a result of the advantage given in the topic sentence.

Topic sentence – One advantage of studying abroad is that students can improve their language skills.

Supporting sentence – This means that when the students return to their home countries, they will have more employment opportunities.

Here are some sentences starters you can use to begin your supporting sentences:

  • This is because…
  • The result/consequence/reason is that…
  • This means that…
  • As a result/consequence,…
  • In other words,…  

Giving examples For all writing task 2 essay types , you must support your response with examples. Do not personalize your examples and link them to your life instead, Keep your examples more general . Also, do not refer to made-up statistics .

Here are some instances of suitable and non-suitable examples:

Suitable For example, many young people who study in an English-speaking country for a few years develop strong communication skills and have the confidence to work in an international company when they return home.

Not suitable My cousin spent three years in an English-speaking country and they got an excellent job with an international country when they came back to Spain. ( this example is too personal as it refers to the writer’s family ) ❌

According to statistics, international students are 30% more likely to get a job in an international company when they study overseas. ( this example contains a made-up statistic )

You must include a conclusion to achieve a good score in Task achievement . Your conclusion does not have to be very long, but it needs to be clear and do two main things:

  • Paraphrase yourself : summarise the key points in your body paragraphs
  • Give your opinion : It depends if you have taken an evidence-led or thesis-led approach, you will either be re-stating the opinion given in your introduction or giving your opinion for the first time.

Make your conclusion easy to identify for the examiner by starting with linking phrases such as:

  • To sum up,…
  • To summarise,…
  • In conclusion,…

When you are paraphrasing the main points of your essay, you need to state that you have examined both sides of the argument (as that is what the question has asked you to do). To do this, consider using a phrase like:

In conclusion, having looked at this topic in detail, it is clear that there are both advantages and disadvantages of studying abroad .

You would need to replace the underlined section with your essay topic.

To give your opinion, you need to use a range of cohesive devices to introduce each example such as:

  • From my perspective,…
  • In my view,…

You then need to clearly state which side of the argument you agree with (advantage or disadvantage). Remember, your actual opinion does not matter, it is how you present your opinion using English that is important.

Here are some example sentences to do this effectively:

  • In my opinion, the advantages outweigh the disadvantages.
  • From my perspective, the drawbacks outweigh the benefits .

5. Example Advantage/Disadvantage Essay and Exercise

Now you’ve taken a look at how to write an advantage/disadvantage essay, let’s look at a model answer.

We have removed some of the words so you can put your knowledge to the test.

Select the correct missing words and complete the model answer.

In recent years, it has become much more common for students to complete their degree overseas instead of their house country. Many persons believe that there are significant benefits of doing this, while others argue that there are also drawbacks connected to studying abroad. This essay will discuss both points of mind and then I will give my opinion.

One advantage of study abroad is that students can improve their employee skills. This means that when the students return to their home countries, they will have more employment opportunities. An example, many young people who study in an English-speaking country for a few years develop strong communication skills and have the confidence to work in an international company when they return home. On the other hand benefit of studying abroad is that you can develop a better understanding of other cultures, Example , learning about a country’s customs, traditions and cuisines. The consequence of this is that people become more open-minded.

In the other hand, there are some disadvantages of studying abroad. One backdraw is that students may miss their friends and family and feel homesad. They may also find it difficult to connect with other students and make friends due to a language barrier . Another disadvantage is that students can experience a real culture shock when moving to another country. This is because the culture and language may be different which could lead to frustration for the student and dissatisfaction with their study experience.

To overall , it is clear that there are both advantages and disadvantages of studying abroad. In my thought, the benefits outweigh the drawbacks. Although it is true that the experience may be challenging at first, on balance , if you study abroad you will have an enriching experience that will broaden your horizons and increase your future prospects.

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IELTS essay, topic: Advertising affects what people think is important and has a negative effect on their lives (agree/disagree)

  • IELTS Essays - Band 8

Today people are surrounded by advertising. This affects what people think is important and has a negative impact on people’s lives. To what extent do you agree or disagree?

With the advent of the Internet, advertisements, originally displayed only on TV, billboards, posters and so on, are becoming increasingly ubiquitous and commonplace for the general public. In my view, this kind of impact could be both crucial and, on a certain level, detrimental.

On the one hand, this phenomenon could denote that although we have already had a diverse range of , people are still capable of inventing innovative approaches catering for all kinds of requirements of advertising. It is a symbol that demonstrates the creativity rooted in human beings. Apart from that, it also represents that the speed of spreading information is conspicuously escalating. More purposeful is, therefore, the fact that, besides booming of the advertising, it constitutes a major reason why people could be so prosperous in this digital age.

advantages and disadvantages of advertising essay ielts

On the other hand, there are various unpleasant consequences as well. Firstly, with the omnipresent , it could potentially cause people to do impulsive shopping. Secondly, the , if regulated in a mismanaged , could make people constantly feel uncomfortable or annoyed. In this sense, instead of being an instrumental tool to promote amenities, advertisements could be considered a hindrance when people are frequently blocked by them. Furthermore, it would cost one precious time to have to sift the helpful ad from a host of others.

In conclusion, as far as I am concerned, advertising is a beneficial phenomenon for all with a number of insignificant drawbacks. I believe that in the future we can improve the way advertising is done at present, and embrace the positive influence of advertising even further in the long run.

This essay is another example of what Band 8 writing may look like. It’s weak point is that the author goes slightly off-topic while trying to discuss whether advertising affects what people view as important and instead talks about the reason advertising is spreading and about human creativity. However, the other part of task type (negative effects of advertising) is covered well, the ideas are well-developed and supported. There is a clear logical flow of information and a range of transitional words is used appropriately to sequence ideas. The way author uses synonyms to rephrase the task topic in the intro paragraph demonstrates their lexical skill, which is also evident in other parts of this essay. There are many complex sentences and very few errors. Overall, this essay seems worthy of IELTS Band 8.0.

Click here to see more IELTS essays of Band 8

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4 thoughts on “IELTS essay, topic: Advertising affects what people think is important and has a negative effect on their lives (agree/disagree)”

Advertisement has the main role of developing countries. advertisement is shown on the internet ,tv or radio .it has good aspects as well as bad aspects.it gets more income for the company All the company dont show their products or facilities on tv or internet .for example,one company show his product and gets more money but another company dont show his product and dont get money. On the other hand ,it helps purchasers to know the quality of the product before they buy it .also ,the company and tv or radio benefit of advertising the product In conclusion, advertisment has more advantage than disadvantage ,it helps people enjoy todays life in the world

Nowadays, people are enveloped with the advertisements of many product and services offered by the companies as well as individuals. Modern marketing techniques has impacted the public on a high scale to decide what is good, bad, essential and important to them. Necessarily, in my opinion, advertising is required to reach out to the customers while keeping them authentic. In this ever-growing competitive world, organizations as well as local sellers find it challenging to sell their products due to the availability of many alternatives. One of the best ways to promote their services are through novel publicizing ideas that should reach the target customers. On the other end, the needy customer may not know about an existing item if it doesn\’t appear in their day to day activities, and so, it is imperative to bring them to their doorsteps. When many commercials persuade the audience to buy their product with false and incorrect information, others do it truthfully whose core business ethics is strong. Finding a difference between a bogus and genuine advertisement lies within the audience\’s virtue. Easily manipulative people often end up losing their hard-earned money and trust in these fake companies & their products. Moreover, the public often think or enquire less, when an instant application of that product is necessary. For instance, a diabetic patient who falls short in his/her daily supplies would opt for an alternative medicine without looking deep into its credibility that can exacerbate their medical condition. In conclusion, the media board of the country should step up their measures to ensure the authenticity of the advertisements before they reach the public regardless the medium, whether it is through television, digital media, postures, banners, etc.

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How to Plan & Write IELTS Advantages and Disadvantages Essays

Questions for IELTS advantages and disadvantages essays  can be worded in several different ways. Here is some typical wording that might be used:

  • What are the advantages and disadvantages of….?
  • Do you think the advantages outweigh the disadvantages?
  • Discuss the advantages and disadvantages and give your opinion.

It is also common for synonyms of ‘advantages’ and ‘disadvantages’ to be used, such as ‘benefits’ and ‘drawbacks’, as can be seen in this sample question.

A lot of places in the world rely on tourism as a main source of income. Unfortunately, tourism can also be a source of problems if it is not well-managed.

What are the advantages and disadvantages of tourism in the modern world? Do you think that the benefits of tourism outweigh its drawbacks?

I’ll be using this question to guide you through the process of planning and writing an IELTS advantage and disadvantages essay later on in this lesson.

Here’s what the lesson covers:

  • Understanding IELTS advantages & disadvantages essay questions 
  • Essay structures
  • How to plan
  • How to write an introduction
  • How to write main body paragraphs
  • How to write a conclusion

Want  to watch and listen? Click on this video.

Click the links to see lessons on each of these Task 2 essay writing topics. 

Once you understand the process, practice on past questions. Take your time at first and gradually speed up until you can plan and write an essay of at least 250 words in the 40 minutes allowed in the exam.

The Question

IELTS advantages and disadvantages essay questions fall into two main categories:

  • Questions that ask for your opinion.
  • Questions that do not require you to state your opinion.

The first part of the question will always be a statement. You will then be asked to write about  both  the advantages  and disadvantages of the idea stated. You may also be required to state your opinion.

Here are two more sample questions for illustration. For the first one, you must give your opinion but in the second, you should not.

1. Small businesses are disappearing and being replaced by large multinational companies.

Do the advantages of this outweigh the disadvantages?

2. Most career choices demand vocational skills or specialist knowledge. However, despite this, most schools still teach academic subjects such as history or social studies.

Discuss the advantages and disadvantages of this?

Essay Structures

Now let’s look at two simple structures you can use to write IELTS advantages and disadvantages essays. They're not the only possible structures but are ones I recommend because they are easy to learn and will enable you to quickly plan and write a high-level essay.

I’ll explain later why I’m giving you two slightly different structures.

advantages and disadvantages of advertising essay ielts

These structures will give you a well-balanced essay with 4 paragraphs.

One Advantage and Disadvantage or Two?

The question will state 'advantages' and 'disadvantages' in the plural, that is, more than one. However, it is acceptable to write about just one.

This should give you an essay of just over the minimum 250 words. To write about two advantages and disadvantages will require you to write nearer 400 words which are a lot to plan and write in the 40 minutes allowed.

It is better to fully develop one advantage and one disadvantage than ending up with your second idea missing an explanation or an example because you run out of time, but you can write about two if you feel able to or more comfortable doing so.

Having said that, using essay structure 2, where you start with the examples, will enable you to easily add more than one advantage and disadvantage without having to write many more words.

It will be more suitable for some questions than others so bear this in mind when you're writing practice essays and try out both structures.

I’m going to use essay structure 2 to show you step-by-step how to write an IELTS advantage and disadvantages essay. I’ll also give you a model answer using essay structure 1 so that you can compare the two.

How To Plan IELTS Advantages and Disadvantages Essays

The planning process only takes around 5 minutes but it is essential as it will save you time overall and will result in a far better essay and thus, higher marks. Th ere are the 3 things you need to do:

  • Analyse the question
  • Generate ideas
  • Identify vocabulary

# 1  Analyse the question

Analysing the question will ensure that you answer it fully. It’s quick and easy to do. You just need to identify 3 different types of words:

  • Topic words
  • Other keywords
  • Instruction words

Topics words are the ones that identify the general subject of the question and will be found in the statement part of the question.

Here is the question we’re going to be working on. I’ve highlighted the topic words in blue.

So, this question is about ‘ tourism’ .

Many people do this first step of the process and then write about the topic in general. This is a serious mistake and leads to low marks for task achievement.

What we need to do now that we know the general topic, is to understand exactly what aspect of tourism we're being asked to write about.

The  other keywords  in the question tell you the specific topic your essay must be about. 

A lot of places in the world rely on tourism as a main source of income . Unfortunately, tourism can also be a source of problems if it is not well-managed.

By highlighting these words, it’s easy to see that you are being asked to write about the conflicting issues of tourism being ‘a main source of income’ in many places, yet also being ‘a source of problems’.

Your essay must only include ideas relevant to this aspect of tourism.

The  instruction words  are the question itself. They tell you exactly what to include in your essay.

What are the advantages and disadvantages of tourism in the modern world? Do you think that the  benefits of tourism outweigh its drawbacks ?

Here, we are required to write about:

  • The advantages of tourism in relation to income generation.
  • The disadvantage of tourism in relation to problems it can cause.
  • Our opinion as to whether the advantages outweigh the disadvantages.

Note the use of the synonyms ‘ benefits ’ and ‘ drawback ’ in the second sentence of the question.

# 2  Generate ideas

The next task is to generate some ideas to write about.

There are several different ways to think up ideas. I cover them fully on the  IELTS Essay Planning  page.

I’m going to demonstrate two of them for you here – the ‘friends technique’, which is suitable for most IELTS essays, and the ‘example method’, which perfectly fits essay structure 2.

The ‘ friends technique ’ is the method I generally prefer as it allows you to take a step back from the stress of the exam situation and think more calmly.

Here’s how it works. Imagine that you are chatting with a friend over a cup of coffee and they ask you this question. What are the first thoughts to come into your head? Plan your essay around these ideas.

Doing this will help you to come up with simple answers in everyday language rather than straining your brain to think of amazing ideas using high-level language, which isn’t necessary.

Here are my ideas using the friends technique:

advantages and disadvantages of advertising essay ielts

There are far too many ideas here to include in an essay of just over 250 words. Think up a few then pick one advantage and one disadvantage that you think you can develop well.

With the ' example method ', on the other hand, you start by thinking of specific examples related to the question. They can come from your own experience or be something you’ve read or heard about. These examples will generate ideas that will become the main points of your essay.

It works particularly well for the model question I’ve selected for this lesson which is why I’ve included the second essay structure.

Here are my ideas using the examples technique:

advantages and disadvantages of advertising essay ielts

Now that we have some ideas, we’re almost ready to start writing our IELTS advantages and disadvantages essay, but first, we have one more task to do.

# 3  Vocabulary

During the planning stage, quickly jot down some vocabulary that comes to mind as you decide what you're going to write about, especially synonyms of key words. This will save you having to stop and think of the right language while you’re writing.

Writing an IELTS Advantages and Disadvantages Essay

We’re ready to begin writing our essay. For the first model answer, I’m going to take you step-by-step through essay structure 2. I’ll then give you a model answer for essay structure 1.

Here’s a reminder of the question and the essay structure. 

We’ll now start work on the introduction.

How To Write an Introduction

The introduction to an IELTS advantages and disadvantages essay should have a simple 2 or 3 part structure:

  • Paraphrase the question
  • Outline the main ideas
  • State your opinion (if required)

Our tourism question asks for our opinion so our introduction will have 3 parts.

1)  Paraphrase the question

Start your introduction by paraphrasing the question statement.

     Question:   A lot of places in the world rely on tourism as a main source of income.             

      Unfortunately, tourism can also be a source of problems if it is not well-managed.

Paraphrased question:  

Although holidaymakers contribute hugely to the economies of many popular destinations, the influx of tourists can also cause serious issues.

Note my use of synonyms for some of the key words. It’s fine to repeat one or two words if you can't think of suitable synonyms. Above all, your language must sound natural.

2)  Outline statement

Now we need to add a statement where we outline the main points that we’ll be covering in the rest of the essay, that is, an advantage of tourism and a disadvantage of tourism.

Here are the two main ideas I’ve chosen to write about:

  • Advantage – Poor areas are now prosperous tourist resorts
  • Disadvantage – Displacement of local people

Outline statement:  

This essay will demonstrate how tourism can transform the economy of poor areas but will also show that this can lead to such problems as the displacement of local people.

3)  Opinion statement

The question also asks for our opinion and it’s essential that we include it in the introduction.

Opinion statement:  

Whilst acknowledging that there are drawbacks, the essay will argue that the advantages of the tourist industry outweigh the disadvantages.

So, let’s bring the three elements of our introduction together.

     Introduction

advantages and disadvantages of advertising essay ielts

This introduction achieves three important functions:

  • It shows the examiner that you understand the question.
  • It acts as a guide to the examiner as to what your essay is about.
  • It also helps to keep you focused and on track as you write.

The two ideas in your introduction will become your two main body paragraphs.

Main body paragraph 1  – Poor areas are now prosperous tourist resorts

Main body paragraph 2  – Displacement of local people

How To Write Main Body Paragraphs

Main body paragraphs in IELTS advantages and disadvantages essays written using structure 2, should contain 3 things:

  • Topic sentence – give an example
  • Explanation – explain the benefits/advantages
  • Consequence – state the result

Main Body Paragraph 1

The  topic sentence  summarises the main idea of the paragraph. It plays an important role in ensuring that your ideas flow logically from one to another. It does this by acting as a signpost for what is to come next, that is, what the paragraph will be about.

If you maintain a clear development of ideas throughout your essay, you will get high marks for task achievement and cohesion and coherence.

In this instance, the topic sentence will introduce our first example, for which I’ve chosen Thailand.

  • Main idea –  Poor areas are now prosperous tourist resorts
  • Example – Thailand

Topic sentence:  

One country that has experienced a significant economic boost from tourism is Thailand.

Next, we must write an  explanation sentence  that states the main point of our example.

Explanation sentence: 

Over the past 50 years, many of its small fishing villages, where people often struggled to make a living, have been developed into thriving holiday destinations.

Finally, we explain the  consequence or result  of the situation. This is where we give an example of one specific advantage. It is better to pick one and develop it than to just add a long list.

Consequence:

With all the hotels, restaurants, shops and other tourist facilities that have been developed, there are now enough jobs for everyone and the general standard of living has greatly increased.  Many local people have spotted new business opportunities and become entrepreneurs which has further diversified the economy.

That’s the 3 parts of our first main body paragraph complete. Here’s the finished paragraph.

advantages and disadvantages of advertising essay ielts

We’ll now follow the same process for our second main body paragraph.

Main Body Paragraph 2

Main idea –  Displacement of local people

Example – Venice

First, we write the  topic sentence  to summarise the main idea.

Topic sentence:

In Venice, on the other hand, the huge popularity of the beautiful canals and stunning architecture with visitors from around the world has had a negative impact on local residents.

Now for the  explanation sentence   that states the main point of our example.

Explanation sentence:

The growing need for tourist accommodation, places to eat and shops has forced many people from their homes to make way for this new development.

Finally, a specific example to explain the consequence .

Not only have these people suffered by having to move away from their family and friends but the situation has also resulted in a lost sense of community in the worst affected areas.

That’s the 3 parts of our second main body paragraph complete. Here’s the finished paragraph.

advantages and disadvantages of advertising essay ielts

Now we need a conclusion and our IELTS advantages and disadvantages essay is done.

How To Write a Conclusion

The conclusion is a summary of the main points in your essay and can generally be done in a single sentence. It should never introduce new ideas.

If you're below the minimum 250 words after you’ve written your conclusion, you can add a prediction or recommendation statement.

Our essay is already near the minimum word limit so we don’t need this extra sentence but you can learn more about how to write a prediction or recommendation statement for IELTS advantages and disadvantages essays on  the Task 2 Conclusions page.

The conclusion is the easiest sentence in the essay to write but one of the most important.

A good conclusion will:

  • Neatly end the essay
  • Link all your ideas together
  • Sum up your argument or opinion
  • Answer the question

If you achieve this, you’ll improve your score for both task achievement and cohesion and coherence which together make up 50% of the overall marks. Without a conclusion, you’ll score below band 6 for task achievement.

You can start almost any final paragraph of an IELTS a dvantages and disadvantages essay  with the words:

  • In conclusion

        or

  • To conclude

Now all you need to do is briefly summarise the main ideas into one sentence.

Here’s a top tip . Go back and read the introduction to the essay because this is also a summary of the essay. It outlines what you are going to write about.

To create a great conclusion, you simply have to paraphrase the introduction. 

Introduction:

Here's the same information formed into a conclusion:

advantages and disadvantages of advertising essay ielts

That’s it. We’ve completed our advantages and disadvantages essay. Here it is with the 4 paragraphs put together.

Finished IELTS advantages and disadvantages essay.

advantages and disadvantages of advertising essay ielts

Go through this lesson as many times as you need to in order to fully understand it and put in lots of practice writing IELTS advantages and disadvantages essays from past exam questions. Practice is the only way to improve your skills.

Example IELTS Advantages and Disadvantages Essay for Structure 1

Now, here’s a model answer for essay structure 1. First, a reminder of the structure and the ideas I generated using the friends technique.

advantages and disadvantages of advertising essay ielts

Ideas generation - Friends technique

I’ve underline the ideas I’ve chosen to write about in this second essay:

Advantages of tourism – source of income:

  • Provides jobs for local people
  • Opportunities for local entrepreneurs
  • Tourist spending boosts both national & local economy
  • Brings improvement in local infrastructure & facilities which benefit whole community
  • Helps maintain traditions & culture

Disadvantages of tourism – the problems:

  • Money goes to wealthy business owners not local people
  • Increased crime
  • Illegal activities, e.g. drugs
  • More pubs & clubs – changes the local culture
  • Increase in property values
  • Destruction of the natural environment to build hotels, airports & other facilities
  • Displacement of indigenous people 

See if you can identify the different parts of the essay and how I have developed them.

advantages and disadvantages of advertising essay ielts

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More help with ielts advantages and disadvantages essays & other task 2 essays.

IELTS Writing Task 2  – T he format, the 5 question types, the 5 step essay writing strategy & sample questions. All the key information you need to know.

The 5 Types of Task 2 Essay   – How to recognise the 5 different types of Task 2 essays. 15 sample questions to study and a simple planning structure for each essay type.

Understanding Task 2 Questions  – How to quickly and easily analyse and understand IELTS Writing Task 2 questions.

How To Plan a Task 2 Essay  – Discover why essay planning is essential & learn a simple 4 step strategy, the 4 part essay structure & 4 methods of generating ideas.

How To Write a Task 2 Introduction  – Find out why a good introduction is essential. Learn how to write one using a simple 3 part strategy & discover 4 common mistakes to avoid.

How To Write Task 2 Main Body Paragraphs  – Learn the simple 3 part structure for writing great main body paragraphs and also, 3 common mistakes to avoid. 

How To Write Task 2 Conclusions  – Learn the easy way to write the perfect conclusion for a Task 2 essay. Also discover 4 common mistakes to avoid.

Task 2 Marking Criteria  – Find out how to meet the marking criteria in Task 2. See examples of good and poor answers & learn some common mistakes to avoid.

The 5 Task 2 Essay Types:

Step-by-step instructions on how to plan & write high-level essays. Model answers & common mistakes to avoid.

   Opinion Essays

   Discussion Essays

  Problem Solution Essays

  Advantages & Disadvantages Essays

  Double Question Essays

Other Related Pages

IELTS Writing Test  – Understand the format & marking criteria, know what skills are assessed & learn the difference between the Academic & General writing tests.

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👋 Nhắn cho DOL để tìm hiểu chi tiết về các khóa học IELTS nhé!

Hướng dẫn làm Chủ đề Advertising – IELTS Writing Task 2

Như các bạn đã biết, ở bài thi IELTS Writing Task 2, chúng ta sẽ được yêu cầu viết một bài luận nêu lên quan điểm cá nhân về những vấn đề trong cuộc sống như là học tập, nghề nghiệp, nông thôn, thành thị, thể thao, giải trí,… Ở bài viết này, chúng mình chia sẻ với các bạn những thông tin cũng như kinh nghiệm đối với đề bài nói về chủ đề Quảng Cáo (Advertising) bạn nhé!

DOL IELTS Đình Lực

Tổng quan về chủ đề Advertising trong IELTS Writing Task 2

advantages and disadvantages of advertising essay ielts

Advertising (Quảng cáo) là một chủ đề thường được đề cập đến trong các bài thi IELTS Writing Task 2 trong những năm gần đây. Nội dung chủ yếu của các câu hỏi trong chủ đề này xoay quanh những vấn đề sau:

Ảnh hưởng của quảng cáo sai sự thật đến người tiêu dùng;

Ảnh hưởng của việc quảng cáo quá nhiều;

Ảnh hưởng của quảng cáo đến giới trẻ;

Sự cạnh tranh trong quảng cáo.

advantages and disadvantages of advertising essay ielts

Những câu hỏi về chủ đề Advertising là những câu hỏi mang tính thời sự, đòi hỏi các thí sinh phải có sự phân tích kỹ lưỡng vấn đề được đề cập ở đề bài để tránh đưa ra những quan điểm chung chung hoặc không liên quan.

Bạn phải hiểu câu hỏi trước khi cố gắng trả lời. Bằng cách này, bạn sẽ biết chính xác những gì giám khảo đang tìm kiếm. Một trong những sai lầm lớn nhất của học sinh là không trả lời đầy đủ câu hỏi, điều này khiến các em không đạt được điểm cao hơn Band 5. https://www.ieltsadvantage.com/writing-task-2/

Vậy thì làm sao để có thể phân tích vấn đề một cách kỹ lưỡng kể cả khi bạn không hề có kinh nghiệm hay nhiều kiến thức chuyên môn về quảng cáo? Đó là hãy đọc, đọc thật nhiều các bài mẫu, các ý tưởng để tạo nên một nguồn vốn ý tứ về chủ đề này cho bản thân. Cùng chúng mình xem qua những ý tưởng và bài mẫu cho chủ đề này ở dưới nhé!

Ý tưởng Advantages/ Positive Effects của Advertising

Advertisements help companies to tell customers about their products and services;

Advertisements inform us about the choices we have;

The advertising industry employs many people => creates employment;

Advertisements are often funny, artistic or thought-provoking => entertaining.

Ý tưởng về Disadvantages/ Negative Effects của Advertising

Advertisers aim to convince us that buying things leads to happiness, which may be exaggerated or even distorted;

We are persuaded to follow the latest trends and fashions => buy unnecessary things;

Children can be easily influenced by advertisements => Some advertisements with inappropriate content may be harmful to the development of children;

Pressure on their parents by pestering or nagging from children to buy things.

Ý tưởng về những xu hướng ra đề Advertising và các ý kiến về Advertising

advantages and disadvantages of advertising essay ielts

Advertising should be regulated by governments;

Advertisements that target children should be banned;

Packaging for junk food should display clear health warnings;

Overall, advertising is necessary but it needs to be controlled.

advantages and disadvantages of advertising essay ielts

Xu hướng ra đề về Advertising

Censorship, control and freedom of speech;

Advertising methods;

Children and advertising;

Media and Technology.

advantages and disadvantages of advertising essay ielts

Một số đề và bài IELTS Writing mẫu về chủ đề Advertising

1. Nowadays a large amount of advertising is aimed at children. Some people think this can have negative effects on children and should be banned. To what extent do you agree or disagree?

2. Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

3. If a product is good and meets customer needs, then people will buy it and advertising is unnecessary. To what extent do you agree or disagree?

4. Research has shown that overeating is as harmful as smoking. Therefore, the advertising of certain food products should be banned in the same way as the advertising of cigarettes is banned. Do you agree or disagree?

5. Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them? – 8/4/2017

6. A ban on all forms of advertising is beneficial to society because it serves no useful purpose, and can even be damaging. Do you agree or disagree? – 30/3/2017

Câu hỏi thường gặp

Gợi ý phần thi IELTS Writing Task 2: Quảng cáo là gì?

Quảng cáo là 1 phương tiện giúp các nhãn hàng giao tiếp với khách hàng, người sử dụng sản phẩm, dịch vụ của mình. Thông qua quảng cáo, nhãn hàng sẽ thể hiện thông điệp của mình về sản phẩm, dịch vụ với mục đích tăng sự ảnh hưởng đến công chúng, nhất là khách hàng mục tiêu. Từ đó thúc đẩy hành động mua hàng, sử dụng dịch vụ và nâng cao độ phổ biến của thương hiệu.

Gợi ý bài viết IELTS: Ưu điểm và nhược điểm của quảng cáo là gì?

Về ưu điểm:

Quảng cáo giúp thúc đẩy doanh số bán hàng

Quảng cáo giúp thương hiệu tăng khả năng cạnh tranh với những đối thủ khác trong nghề

Quảng cáo giúp nhãn hàng xây dựng cảm tình với khách hàng.

Về nhược điểm:

Quá lạm dụng quảng cáo có thể khiến hình ảnh thương hiệu trở nên tiêu cực trong mắt công chúng

Gây tốn kém, tăng chi phí đầu tư vào quảng cáo cho công ty

Nhiều khi quảng cáo còn khiến người tiêu dùng mua những sản phẩm, dịch vụ mà họ không cần đến

Thi viết IELTS: 4 yếu tố chính làm nên 1 quảng cáo tốt là gì?

Thiết kế của quảng cáo đẹp mắt, thu hút

Truyền tải thông điệp 1 cách rõ ràng

Kêu gọi hành động cụ thể của người tiêu dùng

Đăng tải quảng cáo trên các kênh truyền thông của nhãn hàng

Hình thức quảng cáo tốt nhất là gì?

Quảng cáo truyền miệng được coi là hình thức hiệu quả nhất. Bởi người tiêu dùng thường có xu hướng tin lời của người thân, bạn bè hay những người xung quanh đã trực tiếp trải nghiệm sản phẩm, dịch vụ nào đó.

Hãy nắm chắc những điều cơ bản và các ý tưởng về chủ đề Advertising này để giải quyết thành công bất kì câu hỏi nào liên quan đến chủ đề này bạn nhé! Chúc các bạn luyện thi Writing hiệu quả, nắm chắc từng chủ đề. Bạn có thể tham khảo thêm các chủ đề IELTS Writing Task 2 sau.

Hy vọng bài viết này đem đến thông tin bổ ích cho các bạn. Đừng quên chia sẻ đến những bạn đang cần nữa nha!!

Ngoài ra, còn có một số chủ đề khác có khả năng xuất hiện trong IELTS Writing Task 2.

Topic Tourism

Writing about Family

Writing Task 2 Environment

Writing Task 2 Education

Money IELTS Writing Task 2

IELTS Writing Task 2 City life

IELTS Writing Task 2 topics Health

Topic crime

Writing Task 2 Technology

Bài viết khác

Cách dùng quillbot tự học ielts writing hiệu quả.

QuillBot là một công cụ trực tuyến, giúp bạn viết lại câu hoặc đoạn văn bản tiếng Anh một cách sáng tạo và tự nhiên, mà vẫn giữ nguyên nghĩa gốc. Không chỉ vậy, QuillBot còn cung cấp nhiều tính năng hữu ích khác như. 1. Tóm tắt nội dung: Giúp bạn rút gọn văn bản dài thành những ý chính ngắn gọn, dễ hiểu. 2. Kiểm tra ngữ pháp: Phát hiện và sửa lỗi ngữ pháp, giúp bạn viết tiếng Anh chính xác hơn. 3. Gợi ý từ vựng: Đề xuất những từ vựng phù hợp để thay thế từ ngữ hiện có, giúp bài viết phong phú và đa dạng hơn. Với những tính năng mạnh mẽ này, QuillBot sẽ hỗ trợ bạn đắc lực trong việc nâng cao kỹ năng viết tiếng Anh và luyện thi IELTS Writing hiệu quả. Hãy cùng DOL khám phá cách dùng QuillBot học IELTS Writing và trải nghiệm những lợi ích tuyệt vời mà công cụ này mang lại!

cách dùng quillbot học ielts writing

Cách sử dụng Notion (AI) để tự học IELTS Writing hiệu quả

Notion là một phần mềm ghi chú và quản lý công việc thông minh. Khó ai có thể tóm tắt và giải thích ngắn gọn được Notion là gì bởi vì các tính năng sắp xếp thông tin mạnh mẽ của nó đi cùng với giao diện tối giản và ý nghĩa sử dụng to lớn trong nhiều lĩnh vực cuộc sống như làm việc, học tập, lên ý tưởng, outline, lên kế hoạch,... Trong bài viết này, DOL sẽ giới thiệu qua Notion, cung cấp các tính năng, hướng dẫn cụ thể cách sử dụng Notion (AI) để tự học IELTS Writing hiệu quả và gợi ý những mẫu template tiện lợi cho những ai mới bắt đầu sử dụng Notion như một trợ thủ đắc lực trong quá trình ôn luyện IELTS Writing.

cách sử dụng notion ai để tự học ielts writing

Cách dùng Write and Improve tự học IELTS Writing hiệu quả

Kỹ năng viết là một trong những yếu tố quan trọng nhất trong kỳ thi IELTS. Để đạt điểm cao trong phần thi Writing, bạn cần trau dồi kỹ năng viết một cách bài bản và hiệu quả. Bài viết này sẽ giới thiệu cho bạn cách dùng Write and Improve tự học IELTS Writing hiệu quả. Write and Improve là trang web miễn phí được phát triển bởi Đại học Cambridge và iLexR, cung cấp nhiều tính năng hữu ích giúp bạn nâng cao kỹ năng viết tiếng Anh, đặc biệt là cho phần thi IELTS Writing. Hãy cùng theo dõi các phần tiếp theo của bài viết để khám phá bí quyết chinh phục IELTS Writing cùng Write and Improve!

cách dùng write & improve học ielts writing

Cách dùng Grammarly tự học IELTS Writing hiệu quả

Grammarly là một công cụ trực tuyến giúp bạn kiểm tra và sửa lỗi ngữ pháp, chính tả, dấu câu và phong cách viết trong tiếng Anh. Nó sử dụng trí tuệ nhân tạo tiên tiến để phân tích văn bản của bạn và đưa ra những gợi ý sửa lỗi chính xác, giúp bạn viết tiếng Anh trôi chảy và tự tin hơn. Trong bài viết này, DOL sẽ cung cấp các tính năng, hướng dẫn cụ thể và những lưu ý quan trọng khi sử dụng ứng dụng Grammarly. Cùng đọc tiếp bài viết để hiểu được cách dùng Grammarly vào việc học IELTS Writing nhé!

cách dùng grammarly học ielts writing

Cách dùng Chat GPT để tự học IELTS Writing hiệu quả cải thiện kỹ năng viết

ChatGPT là công cụ AI với khả năng tạo ra văn bản tự nhiên, mở ra nhiều cơ hội cho việc học và nâng cao kỹ năng viết trong nhiều lĩnh vực, bao gồm cả IELTS Writing. Cụ thể, Chat GPT có thể giúp bạn phát triển ý tưởng và lập dàn ý theo nhiều hướng khác nhau, tạo ra các đoạn văn theo cấu trúc yêu cầu. Hơn nữa, Chat GPT cũng có khả năng đánh giá và đưa ra lời khuyên để cải thiện điểm số, cũng như cung cấp các bài mẫu để tham khảo. Trong bài viết này, chúng ta sẽ khám phá vai trò quan trọng của ChatGPT trong việc nâng cao kỹ năng viết, cung cấp hướng dẫn cách dùng Chat GPT trong việc học IELTS Writing chi tiết và nhấn mạnh những điều cần lưu ý khi sử dụng công cụ này. Chat GPT có thể hỗ trợ bạn trong việc. 1. Phát triển ý tưởng và lập dàn ý theo nhiều hướng khác nhau. 2. Xây dựng đoạn văn theo cấu trúc cụ thể theo yêu cầu của người học. 3. Học từ vựng theo các chủ đề cụ thể. 4. Đánh giá và cung cấp lời khuyên để cải thiện điểm số. 5. Tham khảo các bài mẫu hay ví dụ để hiểu rõ hơn về cách viết và cấu trúc văn bản. Hãy cùng khám phá chi tiết bài viết để tận dụng ChatGPT trong việc cải thiện kỹ năng IELTS Writing!

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IELTS Charlie

Your Guide to IELTS Band 7

IELTS Advantages Disadvantages Essay: tips, mistakes, questions & essays

In this lesson we are going to look at how to answer an IELTS Advantages Disadvantages essay.

You will learn about this  IELTS Writing Task 2  essay, using  authentic IELTS essay questions , plus the most common mistakes. And I will finish with an  IELTS model essay  written by me in response to a  sample IELTS essay question . So let’s get started!

What Is Your Task?

In this IELTS question type, you are presented with a situation, a development or a trend. Your task is to discuss the advantages and disadvantages related to this situation, development or trend.

In some tasks, you may also be asked to give an opinion on whether the advantages are more  significant  than the disadvantages. These “outweigh” questions are more common in the IELTS Academic Writing Test, but they can also appear in the IELTS General Training Writing Test.

In many countries, paying for things using mobile phone (cellphone) apps is  becoming increasingly common. 

Does this development have more advantages or more disadvantages? 

Cambridge IELTS 15 General Training Test 4

How To Plan An IELTS Advantages Disadvantages Essay

If you are aiming for a high band score (band 7 and above) it is absolutely vital that you plan your essay. A good plan will help you to see if you have answered the question, developed your ideas and organised them BEFORE you start writing.

We’re going to plan an essay using my  4 Step Planning Process .

4 Step Planning Process

Step 1: Understand The Task

First, you need to make sure you understand exactly what you need to write about. So you need to read the question carefully, not quickly!

Think about these three questions:

What is the topic about?

What is the topic NOT about?

How should you respond to the topic?

Let’s go back to this essay question, and answer those 3 questions:

The topic is about mobile phone payments, such as digital wallets, payment apps like Google Pay and Apple Pay, and QR code payments.

The task is NOT about mobile phone apps in general, so don’t discuss the advantages of mobile phones or mobile apps. The task is specific to payment apps.

The question “does this development have more advantages or more disadvantages?” tells you how to respond to the topic. You simply need to answer that question.

Step 2: Decide Your Position

Next, you need to decide your position. In other words, you need to decide what you think.

In an advantages disadvantages essay, your position is your answer to the question .

So in the example question above, your position is your answer to the question: “does this development (i.e. paying for things using mobile phone apps) have more advantages or more disadvantages?”

Step 3: Extend Your Ideas

When you decided your position, you may have started thinking about the reasons for your position, the reasons for your answer. In other words, WHY are you taking this view?

Giving reasons for your view is essential in an IELTS essay. In fact, all IELTS questions tell you to “give reasons for your answer”. So in Step 3, you need to think about your reasons a little more.

However, just presenting your  reasons is not enough. You need to develop them.

The two best ways of developing your ideas is by:

  • giving explanations of what you mean
  • giving specific examples which illustrate what you mean

Together, these add more detail to your answer.

You MUST do this to get Band 7. If you fail to develop your ideas in detail, your band score for Task Response may be limited to Band 6.

Read more about how to develop your ideas in an IELTS essay.

Step 4: Structure Your Essay

The final step in the planning process is to structure your essay. This simply means deciding which main ideas to put in which paragraphs.

I suggest you use almost exactly the same structure, regardless of whether you are taking the Academic or General Training Test:

  • Paragraph 1: introduction
  • Paragraph 2: discuss  what you think   are  the advantages
  • Paragraph 3: discuss  what you think are  the disadvantages
  • Paragraph 4 (Ac): explain if you think the advantages outweigh the disadvantages
  • Paragraph 4 (GT): summarise your views

IELTS advantages disadvantages essay questions are usually on topics where there are both advantages AND disadvantages. In other words, if you argue that there are only advantages, the IELTS examiner might decide your essay lacks balance, and this could limit your band score for Task Response.

ielts-advantages-disadvantages-essay

How To Write Your IELTS Advantages Disadvantages Essay

Let’s go through how to write the different parts of the essay.

How To Write The Introduction To an IELTS Advantages Disadvantages Essay

In the introduction to an IELTS Advantages Disadvantages essay, you need to do one or two things.

If you are asked “what are the advantages and disadvantages?” , then just briefly introduce the topic of the essay.

If you are asked for an opinion – e.g. “ do the advantages outweigh the disadvantages”, or “does this development have more advantages or more disadvantages?”, then also add a second sentence where you present your answer to this question.

Introduce The Topic

You should begin with a background sentence which introduces your reader to the topic of the essay. The best way to do this is to paraphrase the topic statement.

How To Paraphrase

Think about the meaning of the topic statement, and briefly rewrite it using your own words. Try not to use the same grammatical structures as in the essay question, and try to move language around. In other words, be flexible. This is important if you are aiming for a Band 7 or higher.

In the example essay question above, the topic statement said:

“In many countries, paying for things using mobile phone (cellphone) apps is becoming increasingly common.”

Here is one way of paraphrasing this:

“Purchasing goods with apps on mobile phones has grown in popularity over recent years.”

This sentence has the same general meaning as the original sentence, but uses different vocabulary and different grammatical structures.

How NOT To Paraphrase

When you paraphrase, do NOT just change individual words with synonyms, or you will get some very strange sentences, e.g.

“In a lot of nations, buying items using portable communication software is becoming more customary.”

DON’T DO THIS! It sounds unnatural and can be confusing for your reader.

Give Your Opinion

If you are asked questions like:

  • “do the advantages outweigh the disadvantages”, or
  • “does this development have more advantages or more disadvantages?”

then you are being asked for your opinion, in addition to a discussion of the advantages and disadvantages.

So write a 2nd sentence in which you clearly answer this question. e.g.

“In my view, this development has significant drawbacks overall.”

There’s little point in adding a scope sentence:  “This essay will discuss the advantages and disadvantages of this development.” This kind of sentence doesn’t add much to your essay and the language is quite basic.

Just start writing the body.

How To Write The Body Paragraphs

In an IELTS Advantages Disadvantages essay, you need to present the advantages and disadvantages in the body paragraphs.

Write the advantages and disadvantages in separate paragraphs.

Each main body paragraph should contain:

  • An advantage (or disadvantage) – your main idea
  • A more detailed explanation of this
  • An example which illustrates this
  • You can also include a 2nd advantage or 2nd disadvantage in the same paragraph.

This structure is what is meant by developing your ideas, and it is essential for a Band 7.

You can read more about  developing your ideas here .

How To Write The Conclusion

In the conclusion to an IELTS Advantages Disadvantages essay, what you write depends on the question.

If you are asked “what are the advantages and disadvantages?” then just write a summary of your ideas.

If you are asked for your opinion – e.g. “do the advantages outweigh the disadvantages?” – then answer this question in the conclusion.

Do NOT write any new ideas in your conclusion. If you think of new ideas while writing your conclusion, forget them! It’s too late

Common Mistakes in an IELTS Advantages Disadvantages Essay

These are the most common mistakes made by Test Takers when writing an IELTS Advantages Disadvantages essay:

  • presenting too many advantages and disadvantages: you MUST develop ALL of your ideas to get a high band score, so it’s best to present 3 or 4 advantages / disadvantages in total and explain them all
  • not answering the “do the advantages outweigh the disadvantages?” question. This question does not appear in all advantages disadvantages essays, but when it does, you must answer it
  • writing an overly general statement about the topic in the introduction (e.g. Education is a topic of hot debate)
  • The advantages / disadvantages are not explained and illustrated in enough detail. You need to develop all of your points to get a Band 7.
  • Not fully understanding the essay question. This is often caused by reading the question quickly, not carefully.
  • Using memorised phrases (e.g. “a hot topic”, “in a nutshell”, “pros and cons”)
  • Using “research studies” as examples: examples should illustrate your ideas, not prove them. Read about  how to use examples in IELTS essays .
  • Trying to use rare or “novel” language: examiners are looking for groups of words used naturally, not rare words.

Sample IELTS Advantages Disadvantages Essay Questions

In the future all cars, buses and trucks will be driverless. The only people travelling inside these vehicles will be passengers. Do you think the advantages of driverless vehicles outweigh the disadvantages?

(Cambridge IELTS 16 Academic Test 4)

In some cultures, children are often told that they can achieve anything if they try hard enough. What are the advantages and disadvantages of giving children this message?

( Cambridge IELTS 15 Academic Test 4 )

Today more and more tourists are visiting places where conditions are difficult, such as the Sahara desert or the Antarctic. What are the benefits and disadvantages for tourists who visit such places?

(Cambridge IELTS 12 General Training Test 5)

At the present time, the population of some countries includes a relatively large number of young adults, compared with the number of older people. Do the advantages of this situation outweigh the disadvantages?

(Cambridge IELTS 12 Academic Test 6)

Model IELTS Advantages Disadvantages Essays

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advantages and disadvantages of advertising essay ielts

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ADVANTAGES AND DISADVANTAGES OF ADVERTISING

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IELTS essay ADVANTAGES AND DISADVANTAGES OF ADVERTISING

  • Structure your answers in logical paragraphs
  • ? One main idea per paragraph
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  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
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  • ? Present relevant ideas
  • Fully explain these ideas
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  • 6 band Nowadays some people think that parents teach there children about society good other think that school is the best place. discuss your openion. It is desire of all the parents their child become extraordinary and well educated. While there are those who think that the school is the place where kids acquire better knowledge, other hold that they try to prepare and get educate there kids by themselves. This essay analyze both these aspects an ...
  • 8 band Children should care of an animal, it will be beneficial for them. It is frequently said that toddlers benefit from caring for domestic animals, especially in today’s technology-focused world. However, the issue is not entirely straightforward, and arguments can also be made against the idea. This essay will discuss the debate and give a concluding view. On the on ...
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  • 5.5 band Solar energy is getting more and more popularity these day. Discuss the advantages and disadvantages? Usage of Solar energy is increasing day by day as the most effective source around the globe however, there are merits and the demirts associated with the uses of solar energy. This essay will make an attempt to discuss both. Firstly, there are certain reasons why people switching to solar energy t ...
  • 8 band It is advantageous if children take care of an animal. It is frequently said that toddlers benefit from caring for domestic animals, especially in today’s technology-focused world. However, the issue is not entirely straightforward, and arguments can also be made against the idea. This essay will discuss the debate and give a concluding view. On the on ...
  • I love commuting between languages just like I love commuting between cultures and cities. Elif Safak
  • 5.5 band There is an increasing trend to having smaller families. Is this a positive or negative development? In recent years, there are many people who think that there are positive effects on having a smaller family. I agree to some extent with this view, while there many are negative aspects to this opinion, it seems to be more likely to have beneficial impacts on the family. To begin with, it is true t ...
  • 6.5 band Pros and cons of immigration As a matter of the fact, a considerable number of people leave their own countries for different reasons every year in particular the ones who live in either Third-World or underdeveloped countries. There is no denying that immigration can bring several advantages and disadvantages for immigrants as ...
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  • Advantage Disadvantage Essay

IELTS Advantage Disadvantage Essay Lesson

This lesson is about IELTS advantage disadvantage essay questions when you are told to assess whether the benefits of something outweigh the drawbacks.

The topic of the essay which is used as an example is about the trend to live and work abroad.

Take a look at the essay question we are going to analyse:

People now have the freedom to work and live anywhere in the world due to the development of communication technology and transportation.

Do the advantages of this development outweigh the disadvantages?

Understanding the Task

When you have this type of advantage disadvantage essay it is important to distinguish between this and one that asks you to discuss advantages and disadvantages but does  not  ask your opinion.

If you are asked “ What are the advantages and disadvantages of….. ” you are not being asked your opinion. You simply have to discuss the benefits and drawbacks.

You could do this in  two body paragraphs:

  • Body One: The positive points
  • Body Two: The negative points

However, if you have the word “ outweigh ” or “ Will this trend have more positive or negative effects? ” then you are being asked for  your opinion  and you must say which there are the most of – positive or negative impacts. 

If you do not do this then you may get your score reduced on ‘ Task Response ’ for not fully addressing the question.

If you look at the  IELTS   public band descriptors  (available to download if you do an internet search or available from your local IELTS centre), you will see that this could reduce your band to a 5 for this criteria (it would not necessarily affect the other three criteria).

(Check this lesson on  IELTS Band 7  for an overview of the criteria for getting a band 7 if you are unsure of what the criteria are).

Take a look at these examples:

What are the advantages and disadvantages of this trend?

This advantage disadvantage essay is not asking for your opinion. You could simply write one paragraph on the advantages and another on the disadvantages.

However, this one does:

Will this have more positive or negative impacts?

What does 'Outweigh' mean?

Another point to be careful of is using the word ‘ outweigh ’. It is common for IELTS students to get mixed up when they write the thesis statement, and actually say the opposite to what they write in the essay!

For example, they will say the drawbacks outweigh the benefits, but then give more benefits in the essay. This makes no sense. 

So if you are not sure you can use the word correctly, I would recommend  not  using it in this type of IELTS advantage disadvantage essay. You can just say what your opinion is, as in the thesis in the model answer:

I believe that this has more benefits than drawbacks.

This will avoid any mistakes. 

Writing your Thesis

You then need to think of  3 supporting ideas . One for one side and two for the other side.

So you will then have three body paragraphs, one with the drawback / benefit and two with the advantages / disadvantages.

It is common academic practice to  start with the opposing opinion to yours, so you can start with the point that you have one idea for.

As explained above, it is very important, especially if you are looking for a band 7 or higher, that your opinion reflects what is in your essay. So if you have said there are more benefits, then you would have two benefits and one drawback.

Now take a look at the advantage disadvantage essay model answer.

Model Advantage Disadvantage Essay 

You should spend about 40 minutes on this task.

Write about the following topic:

Give reasons for your answer and include any relevant examples from your own experience or knowledge.

Write at least 250 words.

Advantage Disadvantage Essay Model Answer

These days many people choose to live or work in other countries, which has been made possible because of the convenience of air travel and modern communications. I believe that this has more benefits than drawbacks. 

The disadvantage of this development is the distance that is put between family members. If a person moves away it is true that air travel and devices such as skype mean that communication and contact can be maintained. However, it is likely that a person will only be able to return one or two times a year during holidays, and speaking on skype or via email is not the same as face-to-face contact. 

Despite this, there are significant advantages it can bring to people’s lives. Firstly, it means that people have the opportunity to see other parts of the world and the way people live. For example, people from the West often go to work in Asia or the Middle East and visa-versa. This enriches many people’s lives as they get to learn about other languages, traditions, cultures and different ways of working from their own country.  

In addition to this, on a wider level it may also benefit other countries. If someone moves abroad for work, it is usually because their skill is required there. To illustrate, nurses and Doctors often move to work in hospitals in other countries when there is a shortage, so this is very valuable to the place they move to. 

I would therefore argue that although there are disadvantages of the current trend to live and work abroad, they are outweighed by the advantages. It can enrich people’s lives and lives of the people in the countries that they move to.  

( 283 Words )

As you can see in the essay, the writer believes there are more benefits so the essay is biased towards this opinion, giving more advantages than disadvantages.

The opinion is very clear, and repeated in the conclusion, and the body of the essay reflects this opinion so there will be no confusion when someone reads it.

Other Ways to Answer the Question

This is not to suggest that this method is the only way to answer this type of question. There could be other ways.

For example, some people advise to write two body paragraphs - one on the advantages and another on the disadvantages, then in the conclusion state which one outweighs the other.

You can do this, but it can look at bit odd if you write about them equally, but then say there are more of one than the other! A conclusion can be cleverly worded to make this work, but that is a high level skill that many candidates do not have.

You could write only about the advantages or only about disadvantages and argue that one vastly outweights the other. However, the fact that the question uses 'outweigh' or 'more' is suggesting that there are both benefits and drawbacks.

The benefit of organising your advantage disadvantage essay as illustrated in this lesson is that by looking at both sides, you will have  more ideas to brainstorm . And importantly, your  opinion is clear and this is  reflected in the essay , which is balanced to reflect and support your opinion.

A model answer for this essay will be posted shortly so watch this space, or  sign up using the form on the right  to be notifed when there are updates to the site.

Now you can have a practice.

Try to answer this advantage disadvantage essay question:

More and more students are choosing to study at colleges and universities in foreign countries.

Do the benefits of studying abroad outweigh the drawbacks?

More Task 2 IELTS Lessons:

advantages and disadvantages of advertising essay ielts

Paragraph Writing for IELTS: Building strong arguments

This paragraph writing lesson provides tips on constructing the best paragraphs for your IELTS essay.

Improving Writing Coherence for IELTS essays

25% of the writing grade is on how you organise your essay so this lesson shows you how to improve your writing coherence.

How to Identify the Topic of an IELTS Essay Question

In IELTS you must identify the topic of your essay as this is a key to making sure your essay is on topic.

IELTS Problem Solution Essay Strategies and Tips

In IELTS problem solution essays you have to discuss a particular issue and present ideas to solve that problem.

Writing an IELTS Essay Conclusion

The IELTS essay conclusion is the final part of your IELTS essay. This lesson guides you on how to write a conclusion quickly but effectively.

Using Pronouns to Improve IELTS Essay Coherency

Find out how to use pronouns to improve your coherency for IELTS task 2 essays.

Requirements for IELTS Band 7 in Writing

Getting to an IELTS Band 7 is a struggle for many candidates. This lesson explains exactly what you have to do to reach this band score.

The 3 Types of IELTS Opinion Essays in IELTS

IELTS opinion essays in IELTS can be placed into three types. This lesson explains the different types and how to analyse these essay questions.

How to use brainstorming and planning to generate essay ideas.

Brainstorming and planning is a key step in developing your IELTS essay. This lesson has tips on how to coming up with ideas and organising them.

Can you use Personal Pronouns in Essays for IELTS?

Learn how to use personal pronouns in essays for IELTS correctly. Can you use "I", "we" and "you"?

Transitional Phrases for Essays

Learn transitional phrases for essays to get a band 7 or higher in your IELTS writing for coherence and cohesion.

Using Substitution in IELTS to Improve Writing Coherency

You can use substitution in your IELTS essays in order to improve coherency and coherence.

How to Write an IELTS Essay: The key steps

Learn key steps on how to write an IELTS Essay. This guides you on how to write a great essay plus other lessons to improve your writing skills.

IELTS Music Essay: Understanding a Complex Question

An IELTS essay about music is used to show you how to answer a more complex IELTS essay question that does not have a clear 'task' given to you.

Thesis Statement Tips for IELTS Essays

Your thesis statement in an IELTS essay should be written quickly and concisely. Use these tips to do that.

Writing an IELTS Essay Introduction

Tips on how to write an introduction for an IELTS essay introduction in a quick and easy way.

advantages and disadvantages of advertising essay ielts

Generating ideas for IELTS essays for writing task 2

Generating ideas for IELTS essays for writing task 2 can be difficult but complex ideas are not expected.

advantages and disadvantages of advertising essay ielts

IELTS Task Response - 25% of your essay grade

The IELTS Task Response criteria in the scoring makes up 25% of your band score for your essay.

Tips on How to Score IELTS Band 8 in Writing and Speaking

To score IELTS Band 8 you need to understand exactly what is in the IELTS Band Descriptors for an 8 for writing and speaking first.

How to Identify the Task in an IELTS Essay

Learn how to identify the task in an IELTS task 2 essay question. This is one of the most important steps in responding to an essay question.

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IELTS advantage disadvantage essay

Model answer for an ielts advantage disadvantage (outweigh) essay..

Updated:  February 2024

One of the most difficult essay types for many band 6 students is the ‘outweigh’ essay, which is an advantage disadvantage essay that is asking your opinion about which side you think is stronger.

The keyword in the task is ‘outweigh’. So you must cover the advantage and the disadvantage in this essay and clearly state your opinion. Do not only write about the advantages. you will need to cover both sides for a higher score in task response.

If you believe the advantage is stronger you must give your opinion on that in the thesis statement, but also make sure you show what a possible downside is. Have a look at the structures below for this type of essay.

Note that these are just guidelines. There is nothing mentioned in the marking criteria about the correct structure to use.

IELTS advantage disadvantage essay structure

Check this blog post on the 3 types of advantage disadvantage essays.

Model answer.

People now have the freedom to work and live anywhere in the world due to the development of communication technology and transportation. Do the advantages of this development outweigh the disadvantages?

In recent times people have the choice of any location worldwide to live and work because of advances in communication technology and transport. Although there are downsides, this essay argues that the advantages are stronger as this has positively changed work life because people can work remotely via the internet from anywhere in the world.

One considerable advantage of technological innovation in transportation and communication is that it has revolutionised the way people work, bringing new opportunities and employment that did not exist before. In my view, this has had a positive impact on peoples lives due to the flexibility of combining work with travel. For instance, reliable Wi-fi networks and cloud computing, cheaper flights and high-speed trains allow people to live anywhere in the world while working online. Additionally, employees can participate in video conference calls and international forums, while entrepreneurs can run their businesses online from any location worldwide.

Admittedly, there are drawbacks in that some individuals have issues while living and working in different countries. In particular, culture shock and motivational problems while living outside their home country. This tends to lead to frustration for many remote workers who are relocated to offices in other countries. For example, multinational companies often neglect to train employees to deal with culture shock, as they assume that a positive experience on vacation in a new country will lead to easy cultural integration abroad. I believe communication technology has a positive role to play here, such as online coaching, which could help employees with motivation and cultural adjustment.

To conclude, despite the downsides, I believe that the benefits of communication technology and transport are greater because of new opportunities to travel and work online globally.

As you can see, I’m going with one advantage and one disadvantage here. This is ok for a Band 7+ but the essay must be well developed. If you have 2 advantages and 2 disadvantages, you may run out of time and end up with a very long essay at well over 300 words. Keep the essay concise.

You will notice in the thesis statement that I state:

‘Although there are downsides, this essay argues that the advantages are stronger as this has positively changed work life because people can work remotely via the internet from anywhere in the world.’

This shows balance as I have referred to the fact that there is a downside. In main body one, I cover the advantage and give my opinion on this. ‘ In my view, this has had a positive impact on people’s lives… .’

In main body two, I stated:   ‘Admittedly, there are drawbacks….’  this shows the examiner that I’m covering the downsides now.

In the conclusion I refer to the disadvantages again briefly then restate my opinion… ‘ To conclude, despite the downsides, I believe that….’

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IELTS Pen Paper Test vs CBT: Major Differences, Advantages and Disadvantages

Comparing the IELTS Pen-and-Paper Test (PPT) with the Computer-Based Test (CBT) reveals distinct differences in format, delivery, and experience. Understanding these variances is crucial for candidates choosing the most suitable examination mode for their preferences and requirements. This article compares the IELTS Pen-and-Paper Test (PPT) with the Computer-Based Test (CBT), highlighting differences in format, delivery, and experience, aiding candidates in selecting the suitable examination mode.

Table of Content

IELTS Pen Paper Test vs CBT

  • Core Differences Between the IELTS Pen Paper Test vs CBT

1. Test Format and Delivery

2. test timing and flexibility, 3. test experience and comfort, 4. results and feedback, 5. speaking test, advantages and disadvantages of computer-based ielts test, advantages of computer-based ielts test, disadvantages of computer-based ielts test, advantages and disadvantages of paper-based ielts test, advantages of paper-based ielts test, disadvantages of paper-based ielts test.

  • Related Articles
  • IELTS Pen Paper Test vs CBT FAQs

Are candidates permitted to use pen and paper during the computer-based IELTS exam?

Which writing instrument is recommended for the ielts paper-based examination: pen or pencil, is supplementary rough paper provided during the ielts computer-based test, how does the ielts paper-based test differ from its computer-based counterpart, can candidates switch their preferred test format from paper-based to computer-based for the ielts exam, is handwriting quality a significant factor in ielts assessment, is opting for the computer-based ielts exam generally considered advantageous, are there particular advantages associated with taking the ielts paper-based test, key differences between the ielts pen paper test vs cbt.

The International English Language Testing System (IELTS) offers two modes of examination: the Pen-and-Paper Test (PPT) and the Computer-Based Test (CBT). Both modes assess the same four language skills: Listening, Reading, Writing, and Speaking, and are scored on the same scale. However, there are several key differences between the two formats:

Pen-and-Paper Test (PPT):

  • Medium: The test is taken on paper. Candidates write their answers in test booklets.
  • Location: Conducted in a physical test center with specific seating arrangements.
  • Answering Method: Answers are handwritten. Candidates fill out answer sheets for Reading and Listening and write essays for Writing.
  • Listening Section: Answers are written directly on the answer sheet after the audio is played.

Computer-Based Test (CBT):

  • Medium: The test is taken on a computer. Candidates type their answers using a keyboard.
  • Location: Also conducted in a test center, but candidates sit at individual computer stations.
  • Answering Method: Answers are typed into the computer for all sections except Speaking.
  • Listening Section: Answers are typed into the computer during and after the audio is played. Candidates can review and change their answers during the allotted time.
  • Scheduling: Typically offered on fixed dates with limited frequency (usually once or twice a month).
  • Duration: The test takes about 2 hours and 45 minutes, excluding the Speaking section, which may be scheduled on the same day or a different day.
  • Breaks: No breaks between sections.
  • Scheduling: More flexible, with more frequent test dates and times available. Tests can be scheduled almost daily in some locations.
  • Duration: Same total duration as the PPT (about 2 hours and 45 minutes), but candidates often find the CBT slightly more time-efficient due to quicker administration processes.
  • Breaks: No breaks between sections, similar to the PPT.
  • Writing: Some candidates prefer writing by hand, especially for the Writing section.
  • Navigation: Candidates can easily flip through the pages of the test booklet to review answers.
  • Reading: The entire Reading passage is visible at once on paper.
  • Writing: Typing may be faster and neater for some candidates, and there is a word count tool to track essay length.
  • Navigation: The interface allows easy navigation between questions, but some candidates might find it less intuitive than flipping pages.
  • Reading: Candidates scroll through passages on the screen. Highlighting and note-taking tools are available on the computer.
  • Results: Usually released within 13 days after the test date.
  • Feedback: Limited to the test report form; detailed feedback is not provided.
  • Results: Typically released faster, within 5-7 days after the test date.
  • Feedback: Similar to PPT, feedback is limited to the test report form.

For both PPT and CBT, the Speaking section is conducted face-to-face with an examiner. This part of the test remains consistent across both formats.

The Computer-Based IELTS Test offers several benefits, such as faster results and flexible scheduling, but also comes with challenges like screen fatigue and the need for strong typing skills.

  • Faster results, typically within 5-7 days.
  • More flexible scheduling with frequent test dates.
  • Typing for the Writing section can be faster and neater.
  • On-screen tools like text highlighting and note-taking.
  • Easy navigation between questions with review options.
  • No risk of erasing mistakes, providing a cleaner test experience.
  • Modern test experience familiar to tech-savvy candidates.
  • Requires good typing skills, which can be a challenge for some.
  • Potential for eye strain and discomfort from prolonged screen use.
  • Reading passages require scrolling, which some might find inconvenient.
  • Risk of technical glitches, though typically managed by test centers.
  • Learning curve to get familiar with the test interface and navigation.
  • Limited availability of computer-based testing centers in some regions.
  • Typing noises might be distracting, though noise-canceling headphones are often provided.

The Paper-Based IELTS Test is a traditional format preferred by many for its familiarity and ease of navigation. However, it also presents challenges such as slower result processing and the potential for handwriting legibility issues. Here are its key advantages and disadvantages.

  • Familiar format comfortable and intuitive for many candidates.
  • Ideal for those who prefer writing by hand over typing.
  • Easy to flip through pages to review answers.
  • No risk of eye strain from prolonged screen use.
  • More test centers offer paper-based testing, especially in remote regions.
  • No risk of technical issues or glitches.
  • Long-standing format provides a consistent testing experience.
  • Results take longer to be released, typically around 13 days.
  • Fewer test dates available, often limited to specific days each month.
  • Legibility of handwriting can impact scoring, and slower writing speeds may be a disadvantage.
  • Mistakes require erasing or crossing out, which can be messy.
  • Lacks digital tools like text highlighting and note-taking.
  • Greater paper usage contributes to environmental concerns.
  • Writing for extended periods can cause hand fatigue.
Related Articles IELTS Exam 2024: Exam Dates, Registration, Fees, Eligibility, Syllabus, Preparation Tips, Results & Score IELTS Exam Pattern 2024: Section-wise IELTS Exam Paper Pattern, Question Types

In conclusion, both the Pen-and-Paper Test (PPT) and Computer-Based Test (CBT) of the IELTS offer distinct advantages and disadvantages. While the CBT provides faster results and a modern testing experience, the PPT offers familiarity and ease of navigation. Ultimately, the choice between the two formats depends on individual preferences and needs.

IELTS Pen Paper Test vs CBT- FAQs

Yes, candidates are provided with paper for rough work.
Pencil is recommended for both the Reading and Listening sections, and either pen or pencil can be used for the Writing section.
Yes, supplementary rough paper is provided.
The main differences are in the delivery format, with the paper-based test using handwritten answers and the computer-based test requiring typing. Result processing time and scheduling flexibility also vary.
Yes, candidates can switch formats, subject to availability and test center regulations.
Yes, handwriting must be legible in the paper-based test to ensure answers are properly assessed.
It depends on personal preferences, but advantages include faster results and flexible scheduling.
Advantages include a familiar format, ease of navigation through test pages, and no risk of technical issues.

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Band 6+: Children nowadays watch television more than in the past. What are the advantages and disadvantages of this trend.

Kids these days are spending more time watching television than in the past. In certain situations, watching television can be helpful for children; however, in certain situations, it can be harmful. This essay will discuss both perspectives and provide a logical conclusion.

There are several reasons why kids nowadays are watching television. To begin with, broadcast technology has been developed compared to the past, and almost all TV channels are streaming throughout the day without any break, which is why children these days are watching a lot more compared to the past. Additionally, kids can learn more skills by watching TV, such as arts and dance. Another reason is that children will know about new updates happening around the world by watching television. To illustrate, most children in Japan are watching news channels to know about new trends happening in the world. Therefore, in certain situations, watching television can be helpful for children.

However, there are some disadvantages to watching television. Firstly, children are not playing with their friends as much compared to the past, and they are not engaging in any fitness activities. For instance, in the past, TV shows used to be broadcast once a week, so kids used to watch at that time and spend the remaining time playing with their friends, but nowadays, TV channels are broadcasting every day, so children are addicted to the screens and not going outside to meet their friends. Apart from this, these days, kids are getting power spectacles (eyeglasses) at an early age due to watching more television. Hence, in certain situations, watching television can be harmful for children.

In conclusion, there are a wide range of advantages and disadvantages to this trend. In certain situations, watching television can be helpful for children; however, in certain situations, it can be harmful.

Check Your Own Essay On This Topic?

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Numerous people view that art galleries and museums should emphasize the spotlight on art crafted by local artists and exclude artwork from foreign countries. Although local artworks must be greatly appreciated, this essay disagrees with the perspective, as the act narrows artists’ perspectives and reduces the chances of them expanding internationally. By showcasing both local […]

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The tourist industry has grown enormously over the last fifty years, and there are few places which are unaffected by it. However, tourism rarely benefits the countries which tourists visit. To what extent do you agree or disagree?

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Some people think that printed books are no longer needed in the digital era, because all writing can be stored electronically. Others think printed books will still play an important role. Discuss both views and give your own opinion.

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  1. Advantages and Disadvantages [IELTS Writing]

    advantages and disadvantages of advertising essay ielts

  2. How To Write An Advantages Or Disadvantages Essay

    advantages and disadvantages of advertising essay ielts

  3. How to write Advantage Disadvantage Essay in IELTS writing task 2

    advantages and disadvantages of advertising essay ielts

  4. 16 Advantages and Disadvantages of Advertising

    advantages and disadvantages of advertising essay ielts

  5. SOLUTION: Ielts writing task 2 advantages and disadvantages

    advantages and disadvantages of advertising essay ielts

  6. IELTS Advantages and Disadvantages Essays

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  1. IELTS Writing Task 2 Advantages and Disadvantages Essay Topic

    IELTS Writing Task 2 Sample Essay. Advertising is gaining more popularity in the marketing of products or services. While advertisements are considered to be advantageous, they can have numerous negative influences. ... However, advertising could cause several disadvantages for customers.

  2. IELTS Essay: Advertising

    1. As advertising becomes increasingly invasive, there has been an increase in debates concerning its effects. 2. In my opinion, advertising is on the whole a negative due to its impact on the average individual, though it is clearly beneficial for businesses. Paraphrase the overall essay topic. Write a clear opinion.

  3. IELTS Writing Task 2 Model Answer: Discussing the pros and cons of

    IELTS Writing Task 2 essay with model answer. You should spend about 40 minutes on this task. Write about the following topic. Advertising has become an inevitable part of our lives. Some people believe that it is a positive aspect of our lives while others are of opposite belief. Discuss both views and give your opinion. Write at least 250 words.

  4. IELTS Writing Task 2: Advertisements (Opinion)

    Sample Answer. Advertisements could be found anywhere in our daily lives. In my opinion, the current prevalence of advertising is a positive development for companies and a negative development for customers. On the one hand, advertisements are a powerful tool of competition for companies. Advertising stimulates demand, expands the scale of ...

  5. Advantages and Disadvantages Of Advertisements IELTS Writing Task 2

    Topic: Discuss the advantages and disadvantages of advertisements. Band 6.5 IELTS Essay. Recently, it has become clear that advertising is growing in popularity across all industries. With the evolution of technology, there has been a significant global tendency toward brand publicity.

  6. IELTS Writing Task 2 : Topic Advertising

    In conclusion, I believe that advertising is still an extremely effective way to attract consumers and persuade them to make purchases because it takes advantage of repetition and emotional appeal. Estimates scores. TR: 7.0 CC: 7.0 LR: 8.0 GRA: 9.0. Overall: 7.5. Tags. writing task 2.

  7. IELTS Writing Task 2: 'power of advertising' essay

    Advertising can boost the sales for several reasons. Firstly, Advertising makes the products much easier and faster to be accessed by the people across the world. For example, Apple launches new products to the world by airing the live show, and doing advertisement on TV globally. Customers can be notified immediately by this way. Secondly,

  8. IELTS Essay: Effects of Advertisements

    5. Moreover, the 1% who make an immediate purchase are only one piece of the overall strategy. 6. Advertising raises brand awareness and may lead to later consumption and even have a subliminal effect that is difficult to trace. Write a new topic sentence with a new main idea at the end. Explain your new main idea.

  9. Media and Advertising Essay Titles

    You should, therefore, prepare ideas for all questions given below. The topics below could appear in both GT and Academic IELTS Writing Task 2. Media & Advertising Essay Questions for IELTS Writing Task 2. Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to ...

  10. IELTS Writing Task 2 Sample Answer Essay ...

    This is an IELTS writing task 2 sample answer on the topic of advertising and needs from the real IELTS exam. ... Dave. IELTS Writing Task 2 Sample Answer Essay: Advertisements & Needs (Real Past IELTS Exam/Test) ... In spite of some advantages of marketing, it is still a controversial issue. However, in many cases advertisements use people ...

  11. IELTS Writing Task 2: Advantage/Disadvantage Sample Essay

    What was done well in the essay: This essay has over 250 words. This is a small but important way to avoid needlessly losing points due to the IELTS Writing word count penalty.; The essay does a good job of covering both the advantages and disadvantages.

  12. IELTS Essay Structure

    4. Writing your Advantages/Disadvantages Essay 4.1 Introduction. Your introduction should be the shortest paragraph in your essay (about 40-60 words is perfect). You need to rephrase the IELTS statement in your own words. This is known as paraphrasing (a key skill to develop for the IELTS exam). Take a look at our example:

  13. IELTS essay, topic: Advertising affects what people think ...

    This essay is another example of what Band 8 writing may look like. It's weak point is that the author goes slightly off-topic while trying to discuss whether advertising affects what people view as important and instead talks about the reason advertising is spreading and about human creativity. However, the other part of task type (negative effects of advertising) is covered well

  14. IELTS Advantages and Disadvantages Essays

    Example IELTS Advantages and Disadvantages Essayfor Structure 1. Now, here's a model answer for essay structure 1. First, a reminder of the structure and the ideas I generated using the friends technique. Ideas generation - Friends technique. I've underline the ideas I've chosen to write about in this second essay:

  15. IELTS essay advantages and disadvantages of advertising

    On the one hand, the cost of advertising can increase the cost of consumer products. This is because companies and conglomerates spend billions of dollars in order to advertise a product. In the end, companies are forced to include these costs into their product which ultimately makes them expensive. For example, a beats headphone only costs 18 ...

  16. 50 Latest Advertisement IELTS Topics

    A restaurant has placed an advertisement for waiters and waitresses in locals newspaper. Write a letter to the restaurant, applying for the job. In your letter Explain what you are currently sowing Describe your suitability for this area of work Say when you can attend an interview. Write on this topic.

  17. IELTS Speaking Part 3: Advertising

    Besides, for an advertisement to be effective, the language or the wording has to be unique to the target audience, based on their age, gender, race, culture, religion and geographic location. Finally, the advertisement should include a clear "call for action" such as asking to buy the product or contact. 2.

  18. Bài mẫu Advantages And Disadvantages Of Advertising IELTS

    Ý tưởng Advantages/ Positive Effects của Advertising. Advertisements help companies to tell customers about their products and services; Advertisements inform us about the choices we have; The advertising industry employs many people => creates employment; Advertisements are often funny, artistic or thought-provoking => entertaining.

  19. IELTS Advantages Disadvantages Essay: tips, mistakes, questions

    In an IELTS Advantages Disadvantages essay, you need to present the advantages and disadvantages in the body paragraphs. Write the advantages and disadvantages in separate paragraphs. Each main body paragraph should contain: An advantage (or disadvantage) - your main idea. A more detailed explanation of this. An example which illustrates this.

  20. IELTS essay ADVANTAGES AND DISADVANTAGES OF ADVERTISING

    ADVANTAGES AND DISADVANTAGES OF ADVERTISING. In the present times, promoting one's business gives focus to the unique new products. There are several positives of advertising such as more income and opportunities that improves the items that businesses sell. However, some companies and business owners turn to fallacy and false information ...

  21. IELTS Advantage Disadvantage Essay Tips and Strategies

    Advantage Disadvantage Essay Model Answer. These days many people choose to live or work in other countries, which has been made possible because of the convenience of air travel and modern communications. I believe that this has more benefits than drawbacks. The disadvantage of this development is the distance that is put between family members.

  22. IELTS advantage disadvantage (outweigh) essay model answer

    The keyword in the task is 'outweigh'. So you must cover the advantage and the disadvantage in this essay and clearly state your opinion. Do not only write about the advantages. you will need to cover both sides for a higher score in task response. If you believe the advantage is stronger you must give your opinion on that in the thesis ...

  23. Recent Most Popular 100+ IELTS Essay Topics of 2024

    Fashion: Often featuring worldwide themes, fashion is one of the best subjects to hone your public speaking abilities.. Education. Education: The IELTS Essay on Education is one of the hardest assignments, with erratic questions throughout the test. Education: The Significance of Extracurricular Activities and School Values. Opinion-driven, these education essay topics—such as the value of ...

  24. What structure should i use for the advantages and disadvantages

    This subreddit is for asking questions and sharing advice and information about IELTS (International English Language Testing System). If you're preparing for the exam, you're in the right place. Make sure to read our community rules first and take a look at the pinned posts.

  25. IELTS Pen Paper Test vs CBT: Major Differences, Advantages and

    Advantages and Disadvantages of Paper-based IELTS Test. The Paper-Based IELTS Test is a traditional format preferred by many for its familiarity and ease of navigation. However, it also presents challenges such as slower result processing and the potential for handwriting legibility issues. Here are its key advantages and disadvantages.

  26. Band 6: Children nowadays watch television more than in the past. What

    The essay addresses the prompt by discussing both the advantages and disadvantages of children watching television more than in the past. The position is clear, but the depth of exploration could be improved by providing more specific examples and elaborating on the points made.