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How Long Should Your College Essay Be? What Is the Ideal Length?

What’s covered: , personal statement length vs. supplemental essay length, are college essay word limits hard, what if a college essay word count isn’t given, what if you need to submit a graded paper, where to get your essays edited.

Students often spend hours agonizing over the best topics for their college essays. While it’s natural to wonder whether your personal statement is original or compelling enough, there’s one aspect of the process that shouldn’t cause you undue stress—how many words should a college essay be? Fortunately, with a little research, you can uncover the ideal college essay length for all your applications.

Unlike high school assignments, which typically have a strict page requirement, most colleges provide a word limit or word range for their application essays. This practice helps ensure that essays are the same length regardless of font or formatting. A good guideline is that students should strive to get as close as possible to the upper limit of the word range without exceeding it. Keep reading to learn more about best practices for college essay length.

How many words should a college essay be? Personal statements are generally 500-650 words. For example, the Common Application , which can be used to apply to more than 800 colleges, requires an essay ranging from 250-650 words . Similarly, the Coalition Application , which has 150 member schools, features an essay with a recommended length of 500-650 words.

650 words is the most common limit for your personal statement, but some schools may ask students to write more or less. For example, ApplyTexas , a platform used to apply to Texas public universities and other select colleges, requests essays with requirements that vary by school. For example, students applying to UT Austin will need to submit an essay of 500-700 words, along with three short-answer questions of 250-300 words each.

On the other hand, the University of California (UC) application includes a Personal Insight section with eight prompts . Students are asked to respond to any four of these prompts, with each response topping out at 350 words.

Additionally, some schools request a few supplemental essays, which are typically shorter than a personal statement. These questions are designed to gain more information about a student’s interests and abilities, and may include topics like your reasons for wanting to attend their school, your desired major, or your favorite activity.

Most schools require 1-3 supplemental essays, though some may require more or none at all (see our list of top colleges without supplemental essays ). These essays tend to be around 250 words, but some may be just as long as your main essay. For example, Cornell requires applicants to write a second supplemental essay (of 650 words max) that is specific to the program they’re applying to. The exception to this is the Cornell College of Engineering, for which applicants are required to compose two supplemental essays of 250 words max each.

For best results, keep your essays within the word range provided. While you don’t have to hit the count exactly, you should aim to stay within a 10% difference of the upper limit—without including fluff or filler. For example, if the school requests 500 words, try to ensure that your essay is between 450 and 500 words.

For the Common App, try to stay within 550-650 words, even though the given range is 250-650. Any submission shorter than 500 words will make it look as though you simply didn’t care enough to give your best effort. An essay shorter than 500 words won’t be long enough to truly share who you are and what matters to you.

Exceeding the word count isn’t an option—the application portal cuts off anything over the maximum number of allowed words. This is something you want to be particularly careful of if you’re drafting your essay in a Word or Google document and pasting it into the application.

Although most schools provide applicants with a specific word count, some offer more general guidelines. For example, a college may ask for a particular number of pages or paragraphs.

If you aren’t given a word count, try to adhere to the best practices and conventions of writing. Avoid writing especially short or overly long paragraphs—250 words per paragraph is generally a safe upper limit. If you’re asked to write a certain number of pages, single- or double-spaced, stick to a standard font and font size (like 12-point Times New Roman).

In the event that the college doesn’t offer any guidelines at all, aim for an essay length of around 500 words.

While essays are the most commonly requested writing sample, some colleges ask for additional pieces of content. For example, Princeton University requires students to submit a previously graded paper for evaluation .

Princeton offers guidelines that cover length, but if another school requests an old paper and doesn’t offer length requirements, a paper ranging from 3-5 pages should yield the best results. The goal is to select a paper long enough to showcase your writing skills and unique voice, but short enough that the admissions officer doesn’t get bored reading it.

Is your essay effective while staying within the required word count? It’s hard to evaluate your own writing, especially after rereading it numerous times. CollegeVine’s free Peer Essay Review provides an opportunity to have your essay reviewed by a fellow student, for free. Similarly, you can help other students by reviewing their essays—this is a great way to refine your own writing skills.

Expert advice is also available. CollegeVine’s advisors are prepared to help you perfect your personal statement and submit a successful application to your top schools. Find the right advisor for you to improve your chances of getting into your dream school!

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• 9 Essay Pitfalls and How to Avoid Them

Writing essays is a mainstay of education from secondary school through to university, and no matter how well you know the subject in question, if you can’t write a good essay, your marks will suffer. Different academic traditions approach essays in different ways, so in this article we’re going to focus on the kind of essay expected in British schools and universities; the kind you’d be taught how to write, for instance, at our Oxford summer school . That kind of essay should put forward an argument, develop it through several different points, and conclude in a way that marries the points together and reinforces your original argument. It sounds straightforward, but as anyone who’s ever had to write an essay knows, it isn’t always so simple. Here are the types of error people make when writing essays, and how you can avoid them.

1. The list

Perhaps the most common type of bad essay is the list. This can be a result of bad essay writing, but bad question-setting also plays a role. Take the classic essay topic of the causes of the First World War . One way of phrasing a question on this could be simply, “What were the causes of the First World War?” It naturally lends itself to a list; you could almost answer in bullet point. To avoid the list, you’d have to distort the question. Another question could explore the same area of knowledge, but encourage a better-structured essay, such as “Was the First World War inevitable?” or “Was imperialism responsible for the First World War?” You’ll know if you’ve fallen into the trap of writing a list if words like “moreover”, “furthermore” and “additionally” are creeping into your essay more than “therefore” and “however”. To avoid just writing a list, first see if the question invites a list, and if so, reframe it in your head in order to construct an argument. In the First World War example, you could say, “It is popularly believed that the chief cause of the First World War was… but the causes of war in fact went much deeper…” – and then you’re arguing, rather than listing, right away. Consider also which items on your list are more important or less important, and how they interact with each other, and make sure that you come to a firm conclusion that picks a stance and doesn’t settle for “there were many causes, all important” or related waffle.

2. The weighing scales

The “weighing scales” approach to writing an essay is when you have a choice of two options, and you come down firmly on the fence. This is particularly common in essays on a difficult or controversial topic, such as, “Would justice be better served if criminals were given longer prison sentences?” The weighing scales approach would say, “on the one hand, some criminals are treated too leniently… on the other hand, longer prison sentences can increase recidivism… then again, longer sentences may act as more of a deterrent… but they also cost the state a lot of money.” The essay then concludes that there are strong arguments in favour of both sides, and perhaps that more research is needed (even when there has been plenty of research on the topic). In some academic disciplines and some cultures, the “weighing scales” approach to an essay is considered actively desirable. But that’s not the case for British universities. While it’s important to mention both sides (more on that in a moment), an essay should advance an argument. If you conclude that both sides have merit, your argument should at least propose a way of navigating between them. Make sure that by the end of your essay, your reader knows what your opinion is.

3. The polemic

The direct opposite of the “weighing scales” approach is the polemic. In this kind of essay, your reader is in no doubt at all about what your point of view is; unfortunately, they’ve heard rather too much of it and rather too little of anything else. Continuing on the same example as above, in the polemic, you might argue that prison is wholly negative, based on punishment not rehabilitation, leading to worse outcomes for prisoners than alternatives like community service, and introducing ‘new’ criminals to experienced ones so that they end up learning not how to avoid crime, but how to become better at it. While all those points are reasonable, the issue is that the other side is altogether missing. In a “polemic”-style essay, the writer rejects the other side so much that they won’t even discuss their ideas. That’s not persuasive; you also need to spend time acknowledging and refuting the alternative point of view. You don’t need to accept it, only explain where it comes from, and why it’s mistaken.

4. The literature review

A literature review is a perfectly valid piece of writing: it’s where you look at everything that’s been written on a particular topic, and compare, contrast and analyse the writers’ stances without interjecting too much of your own views. It’s a standard part of theses and dissertations, allowing you to establish the thoughts of the major authorities in the field so that you can refer to them later in the piece without the need for a lengthy introduction. But if you’re not supposed to be writing a literature review, then your essay shouldn’t resemble one. After all, it’s about assessing your knowledge, ideas and opinions, not everyone else’s. When a subject has been written about extensively, it can feel impossible to produce an original thought on it. You can end up attributing every point you want to make to another writer, because otherwise it can feel like plagiarism. But while every point might have been said before, your route through them and your reasoning will still be original. Make sure your own point of view is established, without relying too heavily on the literature.

5. The plagiarist

The opposite of the literature review, the “plagiarist” is the essay that passes off a little too much as your own work when it really ought to be credited to someone else. To be clear, we’re not talking about genuine copy-and-paste plagiarism (or the same thing with a couple of words tweaked and examples changed, which is no better) – that’s not a pitfall, that’s grounds for expulsion. This is instead where you’ve maybe read an idea, forgotten which article or book you read it in – or even that it wasn’t your idea in the first place – and put it in an essay without a citation. But even if you didn’t do it deliberately, it’s likely to be frowned on by your teachers. The only way to avoid the “plagiarist” essay is to take more thorough notes when you’re working on an essay. If you read something interesting, even if you don’t think it’s relevant, make a note of where you found it in case you do want to refer back to it. If you’re feeling really lazy, just take a photo of the details on your phone. Then you can make sure you’re not taking credit for ideas that aren’t your own.

6. The long introduction

This one is reasonably self-explanatory – it’s when it feel like the majority of the essay is introduction or scene-setting, and you never really get to the point. To go back to the earlier example of an essay on the causes of the First World War, a “long introduction” essay would spend paragraphs describing the context, the different countries and personalities involved, not to mention their histories – and then, running out of word count, would cram in a paragraph or two at the end about how all of this resulted in war. A “long introduction” essay can be the result of misjudging the word count (and more on that later) but it can also be the result of knowing a great deal about a topic and not wanting to commit to an argument. Avoid the long introduction by making sure your argument is clear from your introduction onwards. Sometimes students also structure an essay by starting with their weaker points and leading to their best point, as a kind of rhetorical crescendo. This can be effective if done well, but it can also lead to a “long introduction” essay as your reader has to sit through paragraphs of muddle waiting for you to get to your real knock-out idea.

7. The textbook

Another perfectly valid piece of writing that nonetheless makes for a poor essay is the “textbook” approach. Instead of writing an essay – with points, examples, explanations and an argument running through it all like a stick of rock – you write an explainer on the topic. This is akin to the list, but typically better written and structured. A “textbook” essay is not necessarily a bad piece of work; it’s just not what’s being asked of you when you write an essay. Sometimes, when students are shy about expressing their opinion, a “textbook”-style essay is the end result. They outline all the examples and explanations that they might have included without committing to the points. The end result is an essay where the student’s point of view could perhaps be inferred from the approach taken, but where it isn’t made explicit. If this is you, try to express your opinion more assertively; you might be avoiding saying things like “I believe” (as usually essays shouldn’t contain the first person) but try phrases like “it is clear that” or that such and such an alternative argument “is flawed”.

8. The revision notes

The “revision notes” essay is not an essay that resembles revision notes; instead, it’s an essay that’s so painfully light on detail that it reads like you used revision notes rather than doing the reading or research that you were supposed to. It skims over dates; it focuses only on the main characters of a novel; where a reader might expect it to cite another theorist, it avoids it with vague statements such as “many people have argued that…”. Assertions go unexplained and unproven. Typically the reason a student writes an essay like this is because they’re out of their depth; they haven’t done the work or understood the topic well enough to go into any more detail. If you’re finding that you’re writing this sort of essay even when you do know your topic, go through and see where more detail could be added. Even something like adding dates for events in brackets can give the sense that you know what you’re talking about. Similarly, try to use examples that aren’t the most obvious or default choice for the point that you’re making. It might feel unnecessary when you know the person marking your essay knows these details already, but you have to prove that you know the details as well.

9. The word count challenge

This goes in both directions – the essays where you’re restricted to 2,000 words and you feel like you could write a novel on the subject, and the ones where you have to write 2,000 words and you feel like you could barely manage a paragraph. Every student will have developed some tricks for getting round this, such as changing the margins or font size, or adding or removing contractions and adjectives. Of course, your teachers are wise to this. It’s much better to write an essay that’s appropriate for the length set in the first place, which means planning it out carefully. If you have what feels like too few points for the word count, can you go into more detail on those points? And if you have too much to say, can your points be grouped together for more of an overview that skips out the finer detail? Or perhaps your approach is too broad, and you can stick more closely to the question asked to condense what you want to say. This is particularly relevant for exams, where realising that you have more to say than time to say it in can be disastrous; the way to avoid it is practising until you have a better sense for how much content you need for a certain exam duration or word count.

Image credits: writing an essay ; list ; scales ; speaker ; books ; citation ; long book ; textbooks ; post-it note ; miniature book .

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How Long Should a College Essay Be?

High school essays tend to require a page limit, but college essays tend to require a word count.

When it comes to college application essays, many colleges and universities specify a word count. Some expect one longer essay, while others expect responses to multiple prompts using a shorter word count for each answer. However, that’s not always the case. If your institution doesn’t provide a specific word count, it’s best to keep your essay between the length established by the longer college admissions essay format: 250 to 650 words .

Word count is just one factor to consider as you craft your college admissions essay. Let’s go over other considerations, like whether a longer essay makes a difference, and whether it’s acceptable to exceed the word count. 

College essays: Word count vs. page limit 

High school essays tend to require a page limit, meaning that your teachers might ask you to submit a five-page paper or an eight-paper paper. However, college application essays tend to require a word count. 

When a college provides you with a wide word count range, it’s best to take advantage of the upper word count limit. For example, if a college asks for an essay between 250-500 words, you should aim to craft a response that’s at least 400-450 words. You don’t need to hit the maximum length, but your essay should be well over half the word count. 

College essays, or personal statements , are an opportunity for a college admissions committee to hear directly from you. It’s valuable space. Writing the bare minimum may not send the best message to the committee, and it may not help them learn more about who you are outside of your transcripts and general application. 

Learn more: Step-by-Step Guide to Applying for College

How to measure your college essay's word count

Measuring your word count depends on which program you’re using to write your essay. Here's how you can find your word count on Microsoft Word and Google Docs, two of the most popular writing applications:

Microsoft Word: The page count is typically displayed on the bottom left of your screen. You can also click “Review” and then “Word count” to find how much you’ve written. 

Google Docs: Under “Tools,” click on “Word count.” You can also highlight a portion of your text before clicking “word count” so you can determine the exact word count of that section. 

Should you go over the word count? 

No. Do not go over the maximum word count. If there isn’t a preferred word count, you should submit an essay that’s under 650 words, according to the college application platform Common App, which works with over 900 colleges in the US [ 1 ]. 

Admissions officers are looking for well-written essays that follow directions. Officers review thousands of essays every year. In fact, the average college received 9,071 applications in 2020 [ 2 ]. Writing either a very short or a very long essay—ignoring the directions in either case—might send the wrong impression. 

You can always start by writing a longer draft and then trimming the most unnecessary parts to tighten your essay and get it down to the preferred word count. This will help you include the most important information and get your point across in a concise way.

What length should supplemental college essays be?

Supplemental essays are additional prompts that some colleges and universities ask students to answer in addition to their personal statement or college essay. It's usually an opportunity to specify your interest in that particular school: Admissions committees may ask why you want to attend or what you want to study and why.

Schools require, on average, at least two or three supplemental essays, but others have been known to ask for over ten. Most schools will provide specific instructions about the word count for supplemental essays. As with the college essay, stay within the range or limit, and write a focused response that incorporates some knowledge about the school.  

How to format your college essay

As with word count, many institutions specify any formatting requirements, such as double-spacing (vs. single-spacing) your essay, and what font size you should use. (With general online application portals, such as Common App, the program will format your essay for you.)

Because a college essay is measured by word count rather than page length, writing in a larger font and using double-spaced formatting won’t affect the overall length of your essay, though it’s best to adhere to each college’s guidelines. Check if there are any parameters you need to follow for each application you submit. Read more: College Essay Format: Writing & Editing Tips

4 tips for writing an effective college essay

No matter which essay prompt you choose, it’s important to take your time crafting your response, making sure every word adds to your story. Follow these tips to help your college essay stand out.

1. Be prepared to write a few drafts. 

Your college essay should go through a few drafts before you share the final version with one of your peers or a professional for additional feedback. Take advantage of the rough draft phase by overwriting. Forget about your word count for a moment and let yourself go. Doing so may help you discover something new to say, or help you expand upon your original idea. 

Make editing a separate process from the actual writing. As much as possible, write and then walk away for a period of time (a few hours or even a day). Return to your essay with fresh eyes and see if you can cut the essay, reduce the number of words you’re using, or find a more succinct or focused way to approach your response. 

2. Answer the question and relate it to your unique story.

Your essay should both answer the prompt and convey who you are. You don’t need a dazzling, one-of-a-kind story to get an admissions officer’s attention. Your life is unique to you—only you have had your experiences. 

Make sure that whatever you choose to write about is an authentic representation of who you are. Instead of comparing your essay to someone else in your class, work to make your response the best it can be for you. And as you focus your essay, go one step further by sharing what you’ve learned or how you’ve grown as a result. That kind of reflection can build more depth into your response.  

3. Get specific.

When recounting an experience, incorporate creative writing to your personal statement.  Use details to describe a situation and add a bit of color. Pick strong verbs and a few specific adjectives that correctly highlight the action and scene. Let’s compare these two examples: 

When I got a musical instrument for my birthday, I wasn’t really sure I’d like it. Still, I figured I’d play it daily because I enjoy music. I got better, and soon I made band. I like that I get to go to all the school games.

When my mother surprised me with a clarinet for my 15th birthday, I wondered if I’d enjoy playing it. Over the summer, when my friends gathered outside to enjoy their time off, I practiced my scales every day in my room—and slowly improved. After that hard work and sacrifice, I was excited to earn a place in the marching band.

Both paragraphs recount the same memory, but the second one creates a more memorable picture. 

4. Ask for feedback.

Once you feel as though you’ve developed a final draft, don’t rush to turn it in. Instead, ask one of your favorite teachers or a trusted friend or family member to read it. Ask for constructive feedback on ways to improve. Be prepared to make changes if something is unclear or if they think there’s a better way to phrase a section. But make sure you continue to write in your voice so the college gets to know who you are instead of someone else.

When you’re feeling confident, review your work one last time for grammar and spelling. Don’t let a small error override an otherwise thoughtful, engaging essay.

Keep learning 

You may find it helpful to brush up on your creative writing skills so you can express yourself clearly and colorfully before applying to college. On Coursera, you can enroll in Wesleyan University’s Creative Writing specialization for free. Or you can find courses that can help you gain more knowledge of the college admissions process . 

Article sources

1. Common App. “ Are There Word Limits? , https://appsupport.commonapp.org/s/article/are-there-word-limits-kudeoeos." Accessed January 30, 2024.

2. US News and World Report. “ 10 Colleges That Received the Most Applications ,  https://www.usnews.com/education/best-colleges/the-short-list-college/articles/colleges-that-received-the-most-applications." Accessed January 30, 2024.

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Write Better Essays: 7 Mistakes to Avoid

Cari Bennette

Academic essays are an unavoidable part of the educational journey. Learning to write well may be one of the greatest skills you gain during your college years. Most students, however, will commit many errors before learning the art of academic essay writing.

While you can't avoid writing essays, you can avoid making some of these common mistakes:

Writing a Synopsis, Not An Analytical Essay

Not having a strong thesis statement, using too many quotes in an essay, making grammar, spelling and pronoun mistakes, not having a good bibliography, using resources that aren't credible, want to improve your essay writing skills.

The point of an essay is to create an argument and defend a thesis. If you're writing about a work of literature, some background to clarify the topic can be helpful. But the majority of your essay should involve your analysis based on credible research. Don't simply restate what happened in the book.

Coming up with a strong thesis statement is essential to writing a good essay. The thesis statement is the hook on which the rest of your essay hangs. It should state an opinion and be as specific as possible. Example weak thesis statement: The Great Gatsby is a great example of American Literature. Example strong thesis statement: The Great Gatsby captures the essence of America's Jazz Age in its decadence, materialism and ultimately, its tragic emptiness.

The essay is supposed to reflect your understanding of the topic and the research you've done to back up your argument. Overuse of quotes either from the work you're analyzing or from the research you've done undermines your authority on the topic. Quotes should be used sparingly and only when they drive home a point with an eloquence you can't match with your own words.

Defined as “the practice of taking someone else's work or ideas and passing them off as one's own,” plagiarism is a serious offense. Colleges and universities have strict policies against plagiarism and use various tools to check your work for plagiarised content. You won't get away with it, and sometimes it can even get you suspended. Professors can recognize if something sounds like a student wrote it or if it came from another source, so don't try to fool them.

There are two kinds of plagiarism:

• The first kind is directly taking the words from a source and using them in your paper without quoting or giving credit.
• The second kind is trickier and you should take special care to make sure you're not committing this kind of plagiarism. It consists of rewording an entire article or section of an article. In this case, instead of coming up with your own original ideas and analysis, you're just rewording someone else's ideas including the order in which they present those ideas.

Your essay should contain your own original thesis, analysis and ideas backed up by credible research from academic authorities.

Worried about plagiarism? ProWritingAid's plagiarism checker checks your work against over a billion web-pages, published works, and academic papers so you can be sure of its originality. Did you know that many of the free plagiarism checkers online sell your writing to other sources? With ProWritingAid, you can be certain that your original work is secure. Paying for this kind of service might feel like a lot, but trust me, it's worth it.

Okay, let's break these down:

• Get your contractions right. You're = you are. Your = second person possessive. It's = it is. Its = third person possessive. They're = they are. Their =third person plural possessive.
• Make sure your subjects and verbs agree.
• Beware of incomplete sentences (there must be both a subject and a verb to be complete).
• Use your spell check.
• Essays should be written in the third person (he/she/it/they). Don't use the first or second person (I, you or we) in an essay.
• Follow proper formatting ( MLA formatting is a common example.

You can check for all of these errors using ProWritingAid. The Homonym report will highlight all of the words in your essay that sound the same as others but are spelled differently. This will help you avoid any 'its/it's or 'their/they're/there' mistakes.

The bibliography format for academic essays is usually the MLA style unless your professor specifically requests a different format. For a complete list of how to cite resources in MLA style, check out this site . Don't lose points over your bibliography. The hard part of your essay should be coming up with an original analysis of your topic. The bibliography is formulaic and easy to get right if you give it a little effort.

In the age of the Internet, it's easy to type in a keyword and find dozens of articles on it. But that doesn't mean all of those articles are credible. Make sure that the resources you use come from academic experts. For tips on how to find credible academic resources online, check out this site .

Avoiding these mistakes will improve your essay writing, so you can achieve higher quality and confidence in your academic writing. And it will make your professors happy, too.

Use ProWritingAid!

Are your teachers always pulling you up on the same errors? Maybe your sentences are too long and your meaning is getting lost or you're using the same sentence starter over and over again.

ProWritingAid helps you catch these issues in your essay before you submit it.

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Cari Bennette is an avid blogger and writer. She covers different aspects of writing and blogging in her articles and plans to try her hand in fiction writing.

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Must I Cut My Too-Long College Essay? If So, How?

I am working on my Common App essay and I've cut it down significantly, but can't get it below 650 words. I had someone else work on it and they got it below 650, but some key elements were missing and after I added them back in, it was above 650 again. Will colleges accept a longer essay? If not, what tips do you have on cutting?

“The Dean" has read hundreds of college application essays (can you see that permanent glaze over my eyes?) and only rarely have I found a draft that benefited from exceeding the length limit. As I writer myself, I do appreciate how tough it can be to part with even a single well-chosen word, especially if the final product is pleasing. But when it comes to college essays, it's a mistake to ignore the rules. Why?

For starters, depending on which applications you're using, your precious extra words may never reach the intended audience. Sometimes they won't fit in the text box you were provided, which at least makes it easy to know that you'll need to chop. In other instances, however, the box might accept the entire essay but then the “Submit" function won't work at the end. Occasionally, too, the essay may seem to fit and even to “Submit," but then the admission folks receive only a truncated version.

Second, when an essay is just a handful of words over the limit, it's often possible to sneak it by the system, but any writing that is clearly much longer than expected is apt to irk admission officials who will know at a glance that you ignored the instructions. And speaking of instructions, take them literally. The Common Application, for instance, insists that you must, “ ... write an essay of no more than 650 words." Don't mess with that! Yet, you may find that other applications offer a limit that's tempered with “approximately" or “about" next to the word count, and this gives you license to go a little longer (but anything beyond 100 additional words is not “a little.")

So what should you do with your current excessively long draft? Here are some suggestions on how to make it shorter while not throwing out the baby with the bath water:

Don't clear your throat

Many of the essays I've reviewed begin with an unnecessary introduction -- a paragraph or more of what I call “throat-clearing." Often you can lop off the entire first paragraph and discover that what you'd thought would be your second one actually makes a better beginning .

Use contractions

Students are sometimes told that contractions have no place in a college essay but, in fact, an essay without them usually sounds overly formal and even stilted . And every time you change “Did not" to “didn't" or “it is' to it's," you shave down your total word count.

Select more descriptive words

For instance, instead of saying, “He was quite angry," try, “He was infuriated." You saved a word there! Or if you didn't “walk quickly toward the large opening between the huge rocks," you “raced toward the gorge," that'll save you six! Go through your entire essay and see how often you used words like “very," “really," and “quite." You can probably eliminate all of them by choosing stronger synonyms for the words they're modifying (e.g., “massive" in lieu of “very big"). Many adjectives, too, can be eliminated by selecting more specific (and often more interesting) nouns. A “high fence" can be a “barricade;" a “small, decrepit house" might be a “shanty."

Add hyphens occasionally

One student in my orbit ended her Common Application essay by saying: This time, as the final credits roll, my mother is dancing with me. Then she discovered her essay was two words over the limit. Ouch! So she rewrote that final sentence like this: This time--as the final credits roll--my mother is dancing with me. And by using those hyphens, she tricked the Common App into reducing her final tally by two all-important words because the software counted “time--as" and “roll--my" as single words! The entire essay shouldn't be peppered with hyphens everywhere, but a few judicious ones can go a long way toward making the final (and often most difficult) cuts.

Don't repeat yourself over and over (and over)

Whenever I edit student essays, I almost always find unnecessary repetition. Even if the language is different, the meaning is the same. For instance, if you've proclaimed at the start of your essay that you're petrified of heights, then you don't have to explain later on why you wouldn't climb the fire tower on the fifth-grade field trip. Trust your readers to understand without beating them over their heads. Even experienced writers can have trouble with this concept, and I bet if you go through your essay, you'll find at least one redundancy that you can strike.

Eliminate Excessive Examples

You've probably been told that a good college essay will “show and not just tell" and you've dutifully provided examples accordingly. But perhaps you've offered too many examples? Even if you've got tons of anecdotes about how you helped your elderly neighbors during the big power outage last summer, one or two of them might suffice when you're trying to keep your word count down.

Scratch the superfluous details

Whether you're writing a college essay or The Great American Novel, don't include details that aren't critical to your “story." Not only will they torpedo your word count, but the reader may wonder why they're there in the first place. Let's say that your essay begins like this: When I was four, Cara moved into the house next door, along with her brothers Sam, Ben, and Isaac and their English Pointer, Raisins, and practically since that first day, she's been my best friend. While all those names may add some flavor to your prose, unless the brothers — or the pooch — are an essential part of your relationship to Cara, then you can save 13 words by deleting them.

Use “Additional Information" when you truly do have additional information

Some of the longest college essays I've seen were written to explain personal circumstances that affected the author's grades, test scores, course choices, activity choices, living situations, etc. Most commonly, these essays were about physical or mental health problems or about challenging domestic situations. If your essay is extra long because you want admission officials to understand the atypical obstacles you've surmounted, and if you're convinced that you can't do this in 650 words, then consider disclosing these issues in the “Additional Information" section of your application or in a separate, unsolicited essay or letter. Then you can write your primary essay on an unrelated interest or experience. By approaching the essay assignment this way, you're sending a message that suggests, “Sure, I've had this problem all of my life, but it still doesn't define who I am."

Ask for Outside Opinions

I know you've already sought a second opinion and weren't happy with the results. But it's important to respect the 650-word maximum, so ask someone else (an English teacher? A family friend?) to read this list of suggestions above and point out places where your essay could be shortened. Then you can make the changes yourself. Alternatively, bring in a ringer from a professional college essay editing firm.

Of course, it can be frustrating to write an essay that you're proud of and then to realize that it needs major surgery to meet the colleges' requirements. So don't delete a draft you love. File it away for safe keeping. There may come a day later on when you can recycle it in its entirety. But, for now, stick to the application limits. Otherwise, even a great essay may do you little good.

If you'd like to submit a question to College Confidential, please send it along here .

Sally Rubenstone

Sally Rubenstone knows the competitive and often convoluted college admission process inside out: From the first time the topic of college comes up at the dinner table until the last duffel bag is unloaded on a dorm room floor. She is the co-author of Panicked Parents' Guide to College Admissions; The Transfer Student's Guide to Changing Colleges and The International Student's Guide to Going to College in America. Sally has appeared on NBC's Today program and has been quoted in countless publications, including The New York Times, The Washington Post, USA Weekend, USA Today, U.S. News & World Report, Newsweek, People and Seventeen. Sally has viewed the admissions world from many angles: As a Smith College admission counselor for 15 years, an independent college counselor serving students from a wide range of backgrounds and the author of College Confidential's "Ask the Dean" column. She also taught language arts, social studies, study skills and test preparation in 10 schools, including American international schools in London, Paris, Geneva, Athens and Tel Aviv. As senior advisor to College Confidential since 2002, Sally has helped hundreds of students and parents navigate the college admissions maze. In 2008, she co-founded College Karma, a private college consulting firm, with her College Confidential colleague Dave Berry, and she continues to serve as a College Confidential advisor. Sally and her husband, Chris Petrides, became first-time parents in 1997 at the ripe-old age of 45. So Sally was nearly an official senior citizen when her son Jack began the college selection process, and when she was finally able to practice what she had preached for more than three decades.

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Your chance of acceptance, your chancing factors, extracurriculars, what makes a college essay bad.

Hey everyone, I'm starting to work on my college essays, and I want to make sure I avoid any common pitfalls. In your opinion, what are some characteristics of a bad college essay? Are there any clichés or mistakes I should definitely avoid?

Hello! It's great that you're looking to avoid common essay pitfalls. A bad college essay can suffer from several issues:

1. Poor grammar and punctuation: Proofread, proofread, proofread! No matter how great your story is, if it's plagued with grammar and punctuation errors, it gives the impression that you didn't put in the effort. Ask others to review your essay and use tools like Grammarly to catch any errors you might have missed.

2. Generic or cliché topics: Some cliché essay topics include sports injuries or victories, immigrant stories, moving schools, and overcoming a challenging class. Writing about these topics can make your essay feel less unique and memorable. Keep in mind, though, that you can still write about these topics as long as you bring a fresh perspective or unique personal experience.

3. Lack of focus or depth: A good college essay showcases your personal growth, qualities, and thinking ability. Avoid trying to cover too many ideas or events, as this could result in a superficial essay. Instead, focus on one or two experiences and show how they have shaped you.

4. Negativity or complaining: While it's okay to acknowledge challenges you've faced, it's important to show resilience, persistence, or growth instead of simply complaining about your problems.

5. Failing to answer the prompt: Make sure you thoroughly address the essay prompt provided. If you don't answer the question being asked, your essay won't be helpful in showcasing your fit for the college or program.

6. Overusing quotes or big words: While it might be tempting to show off your vocabulary or include a favorite quote, it can detract from your voice and message. Focus on your own words and experiences, using advanced vocabulary and quotes sparingly.

7. Too much telling, not enough showing: "Show, don't tell" is a critical concept in good essay writing. Provide specific examples and anecdotes to illustrate your points, instead of simply claiming or listing attributes. This helps readers connect with you and makes your essay more engaging.

8. Not being authentic: Let your true self shine through your essay. Admissions officers can usually tell when you're writing what you think they want to hear, rather than writing honestly about your experiences and thoughts.

By being aware of these common issues, you'll be well on your way to writing a strong college essay that showcases your story and personality. Good luck!

About CollegeVine’s Expert FAQ

CollegeVine’s Q&A seeks to offer informed perspectives on commonly asked admissions questions. Every answer is refined and validated by our team of admissions experts to ensure it resonates with trusted knowledge in the field.

ORIGINAL RESEARCH article

Is a long essay always a good essay the effect of text length on writing assessment.

• 1 Department of Educational Research and Educational Psychology, Leibniz Institute for Science and Mathematics Education, Kiel, Germany
• 2 Institute for Psychology of Learning and Instruction, Kiel University, Kiel, Germany
• 3 School of Education, Institute of Secondary Education, University of Applied Sciences and Arts Northwestern Switzerland, Brugg, Switzerland

The assessment of text quality is a transdisciplinary issue concerning the research areas of educational assessment, language technology, and classroom instruction. Text length has been found to strongly influence human judgment of text quality. The question of whether text length is a construct-relevant aspect of writing competence or a source of judgment bias has been discussed controversially. This paper used both a correlational and an experimental approach to investigate this question. Secondary analyses were performed on a large-scale dataset with highly trained raters, showing an effect of text length beyond language proficiency. Furthermore, an experimental study found that pre-service teachers tended to undervalue text length when compared to professional ratings. The findings are discussed with respect to the role of training and context in writing assessment.

Introduction

Judgments of students’ writing are influenced by a variety of text characteristics, including text length. The relationship between such (superficial) aspects of written responses and the assessment of text quality has been a controversial issue in different areas of educational research. Both in the area of educational measurement and of language technology, text length has been shown to strongly influence text ratings by trained human raters as well as computer algorithms used to score texts automatically ( Chodorow and Burstein, 2004 ; Powers, 2005 ; Kobrin et al., 2011 ; Guo et al., 2013 ). In the context of classroom language learning and instruction, studies have found effects of text length on teachers’ diagnostic judgments (e.g., grades; Marshall, 1967 ; Osnes, 1995 ; Birkel and Birkel, 2002 ; Pohlmann-Rother et al., 2016 ). In all these contexts, the underlying question is a similar one: Should text length be considered when judging students’ writing – or is it a source of judgment bias? The objective of this paper is to investigate to what degree text length is a construct-relevant aspect of writing competence, or to what extent it erroneously influences judgments.

Powers (2005) recommends both correlational and experimental approaches for establishing the relevance of response length in the evaluation of written responses: “the former for ruling out response length (and various other factors) as causes of response quality (by virtue of their lack of relationship) and the latter for establishing more definitive causal links” (p. 7). This paper draws on data from both recommended approaches: A correlational analysis of a large-scale dataset [MEWS; funded by the German Research Foundation (Grant Nr. CO 1513/12-1) and the Swiss National Science Foundation (Grant Nr. 100019L_162675)] based on expert text quality ratings on the one hand, and an experimental study with untrained pre-service teachers on the other. It thereby incorporates the measurement perspective with the classroom perspective. In the past, (language) assessment research has been conducted within different disciplines that rarely acknowledged each other. While some assessment issues are relevant for standardized testing in large-scale contexts only, others pertain to research on teaching and classroom instruction as well. Even though their assessments may serve different functions (e.g., formative vs. summative or low vs. high stakes), teachers need to be able to assess students’ performance accurately, just as well as professional raters in standardized texts. Thus, combining these different disciplinary angles and looking at the issue of text length from a transdisciplinary perspective can be an advantage for all the disciplines involved. Overall, this paper aims to present a comprehensive picture of the role of essay length in human and automated essay scoring, which ultimately amounts to a discussion of the elusive “gold standard” in writing assessment.

Theoretical Background

Writing assessment is about identifying and evaluating features of a written response that indicate writing quality. Overall, previous research has demonstrated clear and consistent associations between linguistic features on the one hand, and writing quality and development on the other. In a recent literature review, Crossley (2020) showed that higher rated essays typically include more sophisticated lexical items, more complex syntactic features, and greater cohesion. Developing writers also show movements toward using more sophisticated words and more complex syntactic structures. The studies presented by Crossley (2020) provide strong indications that linguistic features in texts can afford important insights into writing quality and development. Whereas linguistic features are generally considered to be construct-relevant when it comes to assessing writing quality, there are other textual features whose relevance to the construct is debatable. The validity of the assessment of students’ competences is negatively affected by construct-irrelevant factors that influence judgments ( Rezaei and Lovorn, 2010 ). This holds true for professional raters in the context of large-scale standardized writing assessment as well as for teacher judgments in classroom writing assessment (both formative or summative). Assigning scores to students’ written responses is a challenging task as different text-inherent factors influence the accuracy of the raters’ or teachers’ judgments (e.g., handwriting, spelling: Graham et al., 2011 ; length, lexical diversity: Wolfe et al., 2016 ). Depending on the construct to be assessed, the influence of these aspects can be considered judgment bias. One of the most relevant and well-researched text-inherent factors influencing human judgments is text length. Crossley (2020) points out that his review does “not consider text length as a linguistic feature while acknowledging that text length is likely the strongest predictor of writing development and quality.” Multiple studies have found a positive relationship between text length and human ratings of text quality, even when controlling for language proficiency ( Chenoweth and Hayes, 2001 ; McCutchen et al., 2008 ; McNamara et al., 2015 ). It is still unclear, however, whether the relation between text length and human scores reflects a true relation between text length and text quality (appropriate heuristic assumption) or whether it stems from a bias in human judgments (judgment bias assumption). The former suggests that text length is a construct-relevant factor and that a certain length is needed to effectively develop a point of view on the issue presented in the essay prompt, and this is one of the aspects taken into account in the scoring ( Kobrin et al., 2007 ; Quinlan et al., 2009 ). The latter claims that text length is either completely or partly irrelevant to the construct of writing proficiency and that the strong effect it has on human judgment can be considered a bias ( Powers, 2005 ). In the context of large-scale writing assessment, prompt-based essay tasks are often used to measure students’ writing competence ( Guo et al., 2013 ). These essays are typically scored by professionally trained raters. These human ratings have been shown to be strongly correlated with essay length, even if this criterion is not represented in the assessment rubric ( Chodorow and Burstein, 2004 ; Kobrin et al., 2011 ). In a review of selected studies addressing the relation between length and quality of constructed responses, Powers (2005) showed that most studies found correlations within the range of r = 0.50 to r = 0.70. For example, he criticized the SAT essay for encouraging wordiness as longer essays tend to score higher. Kobrin et al. (2007) found the number of words to explain 39% of the variance in the SAT essay score. The authors argue that essay length is one of the aspects taken into account in the scoring as it takes a certain length to develop an argument. Similarly, Deane (2013) argues in favor of regarding writing fluency a construct-relevant factor (also see Shermis, 2014 ; McNamara et al., 2015 ). In an analytical rating of text quality, Hachmeister (2019) could showed that longer texts typically contain more cohesive devices, which has a positive impact on ratings of text quality. In the context of writing assessment in primary school, Pohlmann-Rother et al. (2016) found strong correlations between text length and holistic ratings of text quality ( r = 0.62) as well as the semantic-pragmatic analytical dimension ( r = 0.62). However, they found no meaningful relationship between text length and language mechanics (i.e., grammatical and orthographical correctness; r = 0.09).

Text length may be considered especially construct-relevant when it comes to writing in a foreign language. Because of the constraints of limited language knowledge, writing in a foreign language may be hampered because of the need to focus on language rather than content ( Weigle, 2003 ). Silva (1993) , in a review of differences between writing in a first and second language, found that writing in a second language tends to be “more constrained, more difficult, and less effective” (p. 668) than writing in a first language. The necessity of devoting cognitive resources to issues of language may mean that not as much attention can be given to higher order issues such as content or organization (for details of this debate, see Weigle, 2003 , p. 36 f.). In that context, the ability of writing longer texts may be legitimately considered as indicative of higher competence in a foreign language, making text length a viable factor of assessment. For example, Ruegg and Sugiyama (2010) showed that the main predictors of the content score in English foreign language essays were first, organization and second, essay length.

The relevance of this issue has further increased as systems of automated essay scoring (AES) have become more widely used in writing assessment. These systems offer a promising way to complement human ratings in judging text quality ( Deane, 2013 ). However, as the automated scoring algorithms are typically modeled after human ratings, they are also affected by human judgment bias. Moreover, it has been criticized that, at this point, automated scoring systems mainly count words when computing writing scores ( Perelman, 2014 ). Chodorow and Burstein (2004) , for example, showed that 53% of the variance in human ratings can be explained by automated scoring models that use only the number of words and the number of words squared as predictors. Ben-Simon and Bennett (2007) provided evidence from National Assessment of Educational Progress (NAEP) writing test data that standard, statistically created e-rater models weighed essay length even more strongly than human raters (also see Perelman, 2014 ).

Bejar (2011) suggests that a possible tendency to reward longer texts could be minimized through the training of raters with responses at each score level that vary in length. However, Barkaoui (2010) and Attali (2016) both compared the holistic scoring of experienced vs. novice raters and – contrary to expectations – found that the correlation between essay length and scores was slightly stronger for the experienced group. Thus, the question of whether professional experience and training counteract or even reinforce the tendency to overvalue text length in scoring remains open.

Compared to the amount of research on the role of essay length in human and automated scoring in large-scale high-stakes contexts, little attention has been paid to the relation of text length and quality in formative or summative assessment by teachers. This is surprising considering the relevance of the issue for teachers’ professional competence: In order to assess the quality of students’ writing, teachers must either configure various aspects of text quality in a holistic assessment or hold them apart in an analytic assessment. Thus, they need to have a concept of writing quality appropriate for the task and they need to be aware of the construct-relevant and -irrelevant criteria (cf. the lens model; Brunswik, 1955 ). To our knowledge, only two studies have investigated the effect of text length on holistic teacher judgments, both of which found that longer texts receive higher grades. Birkel and Birkel (2002) found significant main effects of text length (long, medium, short) and spelling errors (many, few) on holistic teacher judgments. Osnes (1995) reported effects of handwriting quality and text length on grades.

Whereas research on the text length effect on classroom writing assessment is scarce, a considerable body of research has investigated how other text characteristics influence teachers’ assessment of student texts. It is well-demonstrated, for example, that pre-service and experienced teachers assign lower grades to essays containing mechanical errors ( Scannell and Marshall, 1966 ; Marshall, 1967 ; Cumming et al., 2002 ; Rezaei and Lovorn, 2010 ). Scannell and Marshall (1966) found that pre-service teachers’ judgments were affected by errors in punctuation, grammar and spelling, even though they were explicitly instructed to grade on content alone. More recently, Rezaei and Lovorn (2010) showed that high quality essays containing more structural, mechanical, spelling, and grammatical errors were assigned lower scores than texts without errors even in criteria relating solely to content. Teachers failed to distinguish between formal errors and the independent quality of content in a student essay. Similarly, Vögelin et al. (2018 , 2019) found that lexical features and spelling influenced not only holistic teacher judgments of students’ writing in English as a second or foreign language, but also their assessment of other analytical criteria (e.g., grammar). Even though these studies do not consider text length as a potential source of bias, they do show that construct-irrelevant aspects influence judgments of teachers.

This Research

Against this research background, it remains essential to investigate whether the relation between essay length and text quality represents a true relationship or a bias on the part of the rater or teacher ( Wolfe et al., 2016 ). First, findings of correlational studies can give us an indication of the effect of text length on human ratings above and beyond language proficiency variables. Second, going beyond correlational findings, there is a need for experimental research that examines essay responses on the same topic differing only in length in order to establish causal relationships ( Kobrin et al., 2007 ). The present research brings together both of these approaches.

This paper comprises two studies investigating the role of essay length in foreign language assessment using an interdisciplinary perspective including the fields of foreign language education, computer linguistics, educational research, and psychometrics. Study 1 presents a secondary analysis of a large-scale dataset with N = 2,722 upper secondary school students in Germany and Switzerland who wrote essays in response to “independent writing” prompts of the internet-based Test of English as a Foreign Language (TOEFL iBT). It investigates the question of how several indicators of students’ English proficiency (English grade, reading and listening comprehension, self-concept) are related to the length of their essays (word count). It further investigates whether or not essay length accounts for variance in text quality scores (expert ratings) even when controlling for English language proficiency and other variables (e.g., country, gender, cognitive ability). A weak relationship of proficiency and length as well as a large proportion of variance in text quality explained by length beyond proficiency would be in favor of the judgment bias assumption.

Study 2 focused on possible essay length bias in an experimental setting, investigating the effect of essay length on text quality ratings when there was (per design) no relation between essay length and text quality score. Essays from Study 1 were rated by N = 84 untrained pre-service teachers, using the same TOEFL iBT rubric as the expert raters. As text quality scores were held constant within all essay length conditions, any significant effect of essay length would indicate a judgment bias. Both studies are described in more detail in the following sections.

This study investigates the question of judgment bias assumption vs. appropriate heuristic assumption in a large-scale context with professional human raters. A weak relationship between text length and language proficiency would be indicative of the former assumption, whereas a strong relationship would support the latter. Moreover, if the impact of text length on human ratings was significant and substantial beyond language proficiency, this might indicate a bias on the part of the rater rather than an appropriate heuristic. Thus, Study 1 aims to answer the following research questions:

(1) How is essay length related to language proficiency?

(2) Does text length still account for variance in text quality when English language proficiency is statistically controlled for?

Materials and Methods

Sample and procedure.

The sample consisted of N = 2,722 upper secondary students (11th grade; 58.1% female) in Germany ( n = 894) and Switzerland ( n = 1828) from the interdisciplinary and international research project Measuring English Writing at Secondary Level (MEWS; for an overview see Keller et al., 2020 ). The target population were students attending the academic track of general education grammar schools (ISCED level 3a) in the German federal state Schleswig-Holstein as well as in seven Swiss cantons (Aargau, Basel Stadt, Basel Land, Luzern, St. Gallen, Schwyz, Zurich). In a repeated-measures design, students were assessed at the beginning (T1: August/September 2016; M age = 17.34; SD age = 0.87) and at the end of the school year (T2: May/June 2017; M age = 18.04; SD age = 0.87). The students completed computer-based tests on writing, reading and listening skills, as well as general cognitive ability. Furthermore, they completed a questionnaire measuring background variables and individual characteristics.

Writing prompt

All students answered two independent and two integrated essay writing prompts of the internet-based Test of English as a Foreign Language (TOEFL iBT ® ) that is administered by the Educational Testing Service (ETS) in Princeton. The task instruction was as follows: “In the writing task below you will find a question on a controversial topic. Answer the question in an essay in English. List arguments and counter-arguments, explain them and finally make it clear what your own opinion on the topic is. Your text will be judged on different qualities. These include the presentation of your ideas, the organization of the essay and the linguistic quality and accuracy. You have 30 min to do this. Try to use all of this time as much as possible.” This task instruction was followed by the essay prompt. The maximum writing time was 30 min according to the official TOEFL iBT ® assessment procedure. The essays were scored by trained human raters on the TOEFL 6-point rating scale at ETS. In addition to two human ratings per essay, ETS also provided scores from their automated essay scoring system (e-rater ® ; Burstein et al., 2013 ). For a more detailed description of the scoring procedure and the writing prompts see Rupp et al. (2019) and Keller et al. (2020) . For the purpose of this study, we selected the student responses to the TOEFL iBT independent writing prompt “Teachers,” which showed good measurement qualities (see Rupp et al., 2019 ). Taken together, data collections at T1 and T2 yielded N = 2,389 valid written responses to the following prompt: “A teacher’s ability to relate well with students is more important than excellent knowledge of the subject being taught.”

Text quality and length

The rating of text quality via human and machine scoring was done by ETS. All essays were scored by highly experienced human raters on the operational holistic TOEFL iBT rubric from 0 to 5 ( Chodorow and Burstein, 2004 ). Essays were scored high if they were well-organized and individual ideas were well-developed, if they used specific examples and support to express learners’ opinion on the subject, and if the English language was used accurately to express learners’ ideas. Essays were assigned a score of 0 if they were written in another language, were generally incomprehensible, or if no text was entered.

Each essay received independent ratings by two trained human raters. If the two ratings showed a deviation of 1, the mean of the two scores was used; if they showed a deviation of 2 or more, a third rater (adjudicator) was consulted. Inter-rater agreement, as measured by quadratic weighted kappa (QWK), was satisfying for the prompt “Teachers” at both time points (QWK = 0.67; Hayes and Hatch, 1999 ; see Rupp et al., 2019 for further details). The mean text quality score was M = 3.35 ( SD = 0.72).

Word count was used to measure the length of the essays. The number of words was calculated by the e-Rater scoring engine. The mean word count was M = 311.19 ( SD = 81.91) and the number of words ranged from 41 to 727. We used the number of words rather than other measures of text length (e.g., number of letters) as it is the measure which is most frequently used in the literature: 9 out of 10 studies in the research review by Powers (2005) used word count as the criterion (also see Kobrin et al., 2007 , 2011 ; Crossley and McNamara, 2009 ; Barkaoui, 2010 ; Attali, 2016 ; Wolfe et al., 2016 ; Wind et al., 2017 ). This approach ensures that our analyses can be compared with previous research.

English language proficiency and control variables

Proficiency was operationalized by a combination of different variables: English grade, English writing self-concept, reading and listening comprehension in English. The listening and reading skills were measured with a subset of items from the German National Assessment ( Köller et al., 2010 ). The tasks require a detailed understanding of long, complex reading and listening texts including idiomatic expressions and different linguistic registers. The tests consisted of a total of 133 items for reading, and 118 items for listening that were administered in a multi-matrix-design. Each student was assessed with two rotated 15-min blocks per domain. Item parameters were estimated using longitudinal multidimensional two-parameter item response models in M plus version 8 ( Muthén and Muthén, 1998–2012 ). Student abilities were estimated using 15 plausible values (PVs) per person. The PV reliabilities were 0.92 (T1) and 0.76 (T2) for reading comprehension, and 0.85 (T1) and 0.72 (T2) for listening comprehension. For a more detailed description of the scaling procedure see Köller et al. (2019) .

General cognitive ability was assessed at T1 using the subtests on figural reasoning (N2; 25 items) and on verbal reasoning (V3; 20 items) of the Cognitive Ability Test (KFT 4–12 + R; Heller and Perleth, 2000 ). For each scale 15 PVs were drawn in a two-dimensional item response model. For the purpose of this study, the two PVs were combined to 15 overall PV scores with a reliability of 0.86.

The English writing self-concept was measured with a scale consisting of five items (e.g., “I have always been good at writing in English”; Eccles and Wigfield, 2002 ; Trautwein et al., 2012 ; α = 0.90). Furthermore, country (Germany = 0/Switzerland = 1), gender (male = 0/female = 1) and time of measurement (T1 = 0; T2 = 1) were used as control variables.

Statistical Analyses

All analyses were conducted in M plus version 8 ( Muthén and Muthén, 1998–2012 ) based on the 15PV data sets using robust maximum likelihood estimation to account for a hierarchical data structure (i.e., students clustered in classes; type = complex). Full-information maximum likelihood was used to estimate missing values in background variables. Due to the use of 15PVs, all analyses were run 15 times and then averaged (see Rubin, 1987 ).

Confirmatory factor analysis was used to specify a latent proficiency factor. All four proficiency variables showed substantial loadings in a single-factor measurement model (English grade: 0.67; writing self-concept: 0.73; reading comprehension: 0.42; listening comprehension: 0.51). As reading and listening comprehension were measured within the same assessment framework and could thus be expected to share mutual variance beyond the latent factor, their residuals were allowed to correlate. The analyses yielded an acceptable model fit: χ 2 (1) = 3.65, p = 0.06; CFI = 0.998, RMSEA = 0.031, SRMR = 0.006.

The relationship between text length and other independent variables was explored with correlational analysis. Multiple regression analysis with latent and manifest predictors was used to investigate the relations between text length, proficiency, and text quality.

The correlation of the latent proficiency factor and text length (word count) was moderately positive: r = 0.36, p < 0.01. This indicates that more proficient students tended to write longer texts. Significant correlations with other variables showed that students tended to write longer texts at T1 ( r = -0.08, p < 0.01), girls wrote longer texts than boys ( r = 0.11, p < 0.01), and higher cognitive ability was associated with longer texts ( r = 0.07, p < 0.01). However, all of these correlations were very weak as a general rule. The association of country and text length was not statistically significant ( r = -0.06, p = 0.10).

Table 1 presents the results of the multiple linear regression of text quality on text length, proficiency and control variables. The analysis showed that proficiency and the covariates alone explained 38 percent of the variance in text quality ratings, with the latent proficiency factor being by far the strongest predictor (Model 1). The effect of text length on the text quality score was equally strong when including the control variables but not proficiency in the model (Model 2). When both the latent proficiency factor and text length were entered into the regression model (Model 3), the coefficient of text length was reduced but remained significant and substantial, explaining an additional 24% of the variance (ΔR 2 = 0.24 from Model 1 to Model 3). Thus, text length had an incremental effect on text quality beyond a latent English language proficiency factor.

Table 1. Linear regression of text quality on text length, English language proficiency, and control variables: standardized regression coefficients (β) and standard errors (SE).

Study 1 approached the issue of text length by operationalizing the construct of English language proficiency and investigating how it affects the relationship of text length and text quality. This can give us an idea of how text length may influence human judgments even though it is not considered relevant to the construct of writing competence. These secondary analyses of an existing large-scale dataset yielded two central findings: First, text length was only moderately associated with language proficiency. Second, text length strongly influenced writing performance beyond proficiency. Thus, it had an impact on the assigned score that was not captured by the construct of proficiency. These findings could be interpreted in favor of the judgment bias assumption as text length may include both construct-irrelevant and construct-relevant information.

The strengths of this study were the large sample of essays on the same topic and the vast amount of background information that was collected on the student writers (proficiency and control variables). However, there were three major limitations: First, the proficiency construct captured different aspects of English language competence (reading and listening comprehension, writing self-concept, grade), but that operationalization was not comprehensive. Thus, the additional variance explained by text length may still have been due to other aspects that could not be included in the analyses as they were not in the data. Further research with a similar design (primary or secondary analyses) should use additional variables such as grammar/vocabulary knowledge or writing performance in the first language.

The second limitation was the correlational design, which does not allow a causal investigation of the effect of text length on text quality ratings. Drawing inferences which are causal in nature would require an experimental environment in which, for example, text quality is kept constant for texts of different lengths. For that reason, Study 2 was conducted exactly in such a research design.

Last but not least, the question of transferability of these findings remains open. Going beyond standardized large-scale assessment, interdisciplinary research requires us to look at the issue from different perspectives. Findings pertaining to professional raters may not be transferable to teachers, who are required to assess students’ writing in a classroom context. Thus, Study 2 drew on a sample of preservice English teachers and took a closer look at how their ratings were impacted by text length.

Research Questions

In Study 2, we investigated the judgment bias assumption vs. the appropriate heuristic assumption of preservice teachers. As recommended by Powers (2005) , we conducted an experimental study in addition to the correlational design used in Study 1. As text quality scores were held constant within all essay length conditions, any significant effect of essay length would be in favor of the judgment bias assumption. The objective of this study was to answer the following research questions:

(1) How do ratings of pre-service teachers correspond to expert ratings?

(2) Is there an effect of text length on the text quality ratings of preservice English teachers, when there is (per design) no relation between text length and text quality (main effect)?

(3) Does the effect differ for different levels of writing performance (interaction effect)?

Participants and Procedure

The experiment was conducted with N = 84 pre-service teachers ( M Age = 23 years; 80% female), currently enrolled in a higher education teacher training program at a university in Northern Germany. They had no prior rating experience of this type of learner texts. The experiment was administered with the Student Inventory ASSET ( Jansen et al., 2019 ), an online tool to assess students’ texts within an experimental environment. Participants were asked to rate essays from the MEWS project (see Study 1) on the holistic rubric used by the human raters at ETS (0–5; https://www.ets.org/s/toefl/pdf/toefl_writing_rubrics.pdf ). Every participant had to rate 9 out of 45 essays in randomized order, representing all possible combinations of text quality and text length. Before the rating process began, participants were given information about essay writing in the context of the MEWS study (school type; school year; students’ average age; instructional text) and they were presented the TOEFL writing rubric as the basis for their judgments. They had 15 min to get an overview of all nine texts before they were asked to rate each text on the rubric. Throughout the rating process, they were allowed to highlight parts of the texts.

The operationalization of text quality and text length as categorical variables as well as the procedure of selecting an appropriate essay sample for the study is explained in the following.

Text Length and Text Quality

The essays used in the experiment were selected on the basis of the following procedure, which took both text quality and text length as independent variables into account. The first independent variable of the essay (overall text quality) was operationalized via scores assigned by two trained human raters from ETS on a holistic six-point scale (0–5; see Study 1 and Appendix A). In order to measure the variable as precisely as possible, we only included essays for which both human raters had assigned the same score, resulting in a sample of N = 1,333 essays. As a result, three gradations of text quality were considered in the current study: lower quality (score 2), medium quality (score 3) and higher quality (score 4). The corpus included only few texts (10.4%) with the extreme scores of 0, 1, and 5; these were therefore excluded from the essay pool. We thus realized a 3 × 3 factorial within-subjects design. The second independent variable text length was measured via the word count of the essays, calculated by the e-rater (c) scoring engine. As with text quality, this variable was subdivided in three levels: rather short texts (s), medium-length texts (m), and long texts (l). All available texts were analyzed regarding their word count distribution. Severe outliers were excluded. The remaining N = 1308 essays were split in three even groups: the lower (=261 words), middle (262–318 words) and upper third (=319 words). Table 2 shows the distribution of essays for the resulting combinations of text length and text score.

Table 2. Distribution of essays in the sample contingent on text quality and text length groupings.

Selection of Essays

For each text length group (s, m, and l), the mean word count across all three score groups was calculated. Then, the score group (2, 3, or 4) with the smallest number of essays in a text length group was taken as reference (e.g., n = 22 short texts of high quality or n = 15 long texts of low quality). Within each text length group, the five essays being – word count-wise – closest to the mean of the reference were chosen for the study. This was possible with mostly no or only minor deviations. In case of multiple possible matches, the essay was selected at random. This selection procedure resulted in a total sample of 45 essays, with five essays for each combination of score group (2, 3, 4) and length group (s, m, l).

A repeated-measures ANOVA with two independent variables (text quality and text length) was conducted to test the two main effects and their interaction on participants’ ratings (see Table 3 ). Essay ratings were treated as a within-subject factor, accounting for dependencies of the ratings nested within raters. The main effect of text quality scores on participants’ ratings showed significant differences between the three text quality conditions ( low , medium , high ) that corresponded to expert ratings; F (2, 82) = 209.04, p < 0.001, d = 4.52. There was also a significant main effect for the three essay length conditions ( short , medium , long ); F (2, 82) = 9.14, p < 0.001, d = 0.94. Contrary to expectations, essay length was negatively related to participants’ ratings, meaning that shorter texts received higher scores than longer texts. The interaction of text quality and text length also had a significant effect; F (4, 80) = 3.93, p < 0.01, d = 0.89. Post-hoc tests revealed that texts of low quality were especially impacted by essay length in a negative way (see Figure 1 ).

Table 3. Participants’ ratings of text quality: means (M) and standard deviations (SD).

Figure 1. Visualization of the interaction between text length and text quality.

The experiment conducted in Study 2 found a very strong significant main effect for text quality, indicating a high correspondence of pre-service teachers’ ratings with the expert ratings of text quality. The main effect of text length was also significant, but was qualified by a significant interaction effect text quality x text length, indicating that low quality texts were rated even more negative the longer they were. This negative effect of text length was contrary to expectations: The pre-service teachers generally tended to assign higher scores to shorter texts. Thus, they seemed to value shorter texts over longer texts. However, this was mainly true for texts of low quality.

These findings were surprising against the research background that would suggest that longer texts are typically associated with higher scores of text quality, particularly in the context of second language writing. Therefore, it is even more important to discuss the limitations of the design before interpreting the results: First, the sample included relatively inexperienced pre-service teachers. Further research is needed to show whether these findings are transferable to in-service teachers with reasonable experience in judging students’ writing. Moreover, further studies could use assessment rubrics that teachers are more familiar with, such as the CEFR ( Council of Europe, 2001 ; also see Fleckenstein et al., 2020 ). Second, the selection process of essays may have reduced the ecological validity of the experiment. As there were only few long texts of low quality and few short texts of high quality in the actual sample (see Table 2 ), the selection of texts in the experimental design was – to some degree – artificial. This could also have influenced the frame of reference for the pre-service teachers as the distribution of the nine texts was different from what one would find naturally in an EFL classroom. Third, the most important limitation of this study is the question of the reference norm, a point which applies to studies of writing assessment in general. In our study, writing quality was operationalized using expert ratings, which have been shown to be influenced by text length in many investigations as well as in Study 1. If the expert ratings are biased themselves, the findings of this study may also be interpreted as pre-service teachers (unlike expert raters) not showing a text length bias at all: shorter texts should receive higher scores than longer ones if the quality assigned by the expert raters is held constant. We discuss these issues concerning the reference norm in more detail in the next section.

All three limitations may have affected ratings in a way that could have reinforced a negative effect of text length on text quality ratings. However, as research on the effect of text length on teachers’ judgments is scarce, we should consider the possibility that the effect is actually different from the (positive) one typically found for professional human raters. There are a number of reasons to assume differences in the rating processes that are discussed in more detail in the following section. Furthermore, we will discuss what this means in terms of the validity of the gold standard in writing assessment.

General Discussion

Combining the results of both studies, we have reason to assume that (a) text length induces judgment bias and (b) the effect of text length largely depends on the rater and/or the rating context. More specifically, the findings of the two studies can be summarized as follows: Professional human raters tend to reward longer texts beyond the relationship of text length and proficiency. Compared to this standard, inexperienced EFL teachers tend to undervalue text length, meaning that they sanction longer texts especially when text quality is low. This in turn may be based on an implicit expectation deeply ingrained in the minds of many EFL teachers: that writing in a foreign language is primarily about avoiding mistakes, and that longer texts typically contain more of them than shorter ones ( Keller, 2016 ). Preservice teachers might be particularly afflicted with this view of writing as they would have experienced it as learners up-close and personal, not too long ago. Both findings point toward the judgment bias assumption, but with opposite directions. These seemingly contradictory findings lead to interesting and novel research questions – both in the field of standardized writing assessment and in the field of teachers’ diagnostic competence.

Only if we take professional human ratings as reliable benchmark scores can we infer that teachers’ ratings are biased (in a negative way). If we consider professional human ratings to be biased themselves (in a positive way), then the preservice teachers’ judgments might appear to be unbiased. However, it would be implausible to assume that inexperienced teachers’ judgments are less biased than those of highly trained expert raters. Even if professional human ratings are flawed themselves, they are the best possible measure of writing quality, serving as a reference even for NLP tools ( Crossley, 2020 ). It thus makes much more sense to consider the positive impact of text length on professional human ratings – at least to a degree – an appropriate heuristic. This means that teachers’ judgments would generally benefit from applying the same heuristic when assessing students’ writing, as long as it does not become a bias.

In his literature review, Crossley (2020) sees the nature of the writing task to be among the central limitations when it comes to generalizing findings in the context of writing assessment. Written responses to standardized tests (such as the TOEFL) may produce linguistic features that differ from writing samples produced in the classroom or in other, more authentic writing environments. Moreover, linguistic differences may also occur depending on a writing sample being timed or untimed. Timed samples provide fewer opportunities for planning, revising, and development of ideas as compared to untimed samples, where students are more likely to plan, reflect, and revise their writing. These differences may surface in timed writing in such a way that it would be less cohesive and less complex both lexically and syntactically.

In the present research, such differences may account for the finding that pre-service teachers undervalue text length compared to professional raters. Even though the participants in Study 2 were informed about the context in which the writing samples were collected, they may have underestimated the challenges of a timed writing task in an unfamiliar format. In the context of their own classrooms, students rarely have strict time limitations when working on complex writing tasks. If they do, in an exam consisting of an argumentative essay, for example, it is usually closer to 90 min than to 30 min (at least in the case of the German pre-service teachers who participated in this study). Thus, text length may not be a good indicator of writing quality in the classroom. On the contrary, professional raters may value length as a construct-relevant feature of writing quality in a timed task, for example as an indicator of writing fluency (see Peng et al., 2020 ).

Furthermore, text length as a criterion of quality cannot be generalized over different text types at random. The genres which are taught in EFL courses, or assessed in EFL exams, differ considerably with respect to expected length. In five paragraph essays, for example, developing an argument requires a certain scope and attention to detail, so that text length is a highly salient feature for overall text quality. The same might not be true for e-mail writing, a genre frequently taught in EFL classrooms ( Fleckenstein et al., in press ). E-mails are usually expected to be concise and to the point, so that longer texts might seem prolix, or rambling. Such task-specific demands need to be taken into account when it comes to interpreting our findings. The professional raters employed in our study were schooled extensively for rating five-paragraph essays, which included a keen appreciation of text length as a salient criterion of text quality. The same might not be said of classroom teachers, who encounter a much wider range of genres in their everyday teaching and might therefore be less inclined to consider text length as a relevant feature. Further research should consider different writing tasks in order to investigate whether text length is particularly important to the genre of the argumentative essay.

Our results underscore the importance of considering whether or not text length should be taken into account for different contexts of writing assessment. This holds true for classroom assessment, where teachers should make their expectations regarding text length explicit, as well as future studies with professional raters. Crossley (2020) draws attention to the transdisciplinary perspective of the field as a source for complications: “The complications arise from the interdisciplinary nature of this type of research which often combines writing, linguistics, statistics, and computer science fields. With so many fields involved, it is often easy to overlook confounding factors” (p. 428). The present research shows how the answer to one and the same research question – How does text length influence human judgment? – can be very different from different perspectives and within different areas of educational research. Depending on the population (professional raters vs. pre-service teachers) and the methodology (correlational analysis vs. experimental design), our findings illustrate a broad range of possible investigations and outcomes. Thus, it is a paramount example of why interdisciplinary research in education is not only desirable but imperative. Without an interdisciplinary approach, our view of the text length effect would be uni-dimensional and fragmentary. Only the combination of different perspectives and methods can live up to the demands of a complex issue such as writing assessment, identify research gaps, and challenge research traditions. Further research is needed to investigate the determinants of the strength and the direction of the bias. It is necessary to take a closer look at the rating processes of (untrained) teachers and (trained) raters, respectively, in order to investigate similarities and differences. Research pertaining to judgment heuristics/biases can be relevant for both teacher and rater training. However, the individual concerns and characteristics of the two groups need to be taken into account. This could be done, for example, by directly comparing the two groups in an experimental study. Both in teacher education and in text assessment studies, we should have a vigorous discussion about how appropriate heuristics of expert raters can find their way into the training of novice teachers and inexperienced raters in an effort to reduce judgement bias.

Data Availability Statement

The raw data supporting the conclusions of this article will be made available by the authors, without undue reservation, to any qualified researcher.

Ethics Statement

The studies involving human participants were reviewed and approved by the Ministry of Education, Science and Cultural Affairs of the German federal state Schleswig-Holstein. Written informed consent to participate in this study was provided by the participants’ legal guardian/next of kin.

Author Contributions

JF analyzed the data and wrote the manuscript. TJ and JM collected the experimental data for Study 2 and supported the data analysis. SK and OK provided the dataset for Study 1. TJ, JM, SK, and OK provided feedback on the manuscript. All authors contributed to the article and approved the submitted version.

Conflict of Interest

The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.

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Keywords : text length, writing assessment, text quality, judgment bias, English as a foreign language, human raters, pre-service teachers

Citation: Fleckenstein J, Meyer J, Jansen T, Keller S and KÖller O (2020) Is a Long Essay Always a Good Essay? The Effect of Text Length on Writing Assessment. Front. Psychol. 11:562462. doi: 10.3389/fpsyg.2020.562462

Received: 15 May 2020; Accepted: 31 August 2020; Published: 25 September 2020.

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Copyright © 2020 Fleckenstein, Meyer, Jansen, Keller and Köller. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) . The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

*Correspondence: Johanna Fleckenstein, [email protected]

Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.

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Bad College Essay Examples: 5 Essay Mistakes To Avoid

Grades, GPA, and transcripts are important components when applying to college. But numbers only tell part of the story. The  college admissions essay  plays a much more powerful role in telling your personal story to college admissions officers. So while university admissions departments may set initial cut-offs based on numbers, they make their final decision based on your college personal statement essay.

At Wordvice, we know college admissions essays. Every year, we receive tens of millions of words to edit from students applying to college. Therefore, we know what good college essays, bad college essays, and great college essays look like–and what students should do in their essays to get the attention of admissions officers.

Here we will cover  how to write a good college personal statement  by looking at some  common college admission essay mistakes to avoid  and discuss ways to improve your college application essays.

What does a good college application essay look like?

Before looking at some essay mistakes to avoid (or “bad college essays” to be a bit more blunt), let’s discuss what a good admissions essay does. Effective college personal statements give broad, comprehensive insights into your personal and academic background, provide college admissions counselors with an overview of your goals, and answer the college prompt directly and clearly. 

One of the best ways to learn how to write a good college application essay is to look at what successful students wrote.  

Check out a few powerful  examples of successful personal statements  so you can recognize what a great college application essay looks like. Reading examples of college essays can help you to understand exactly what college admissions officers are looking for.

Useful Tips on How to Write a College Admissions Essay

Once you take a look at what some successful college essay examples look like, the second step should be looking at some useful tips and checklists. This will help organize your college essay writing process, so look at these tips  before  you start writing and check them off as you go. 

• Quick Tips to Conquer the College Application Essay
• Six Tips for Proofreading your College Admissions Essay

Why it’s Important to Avoid Mistakes in Your College Essay

Even if you include all of the above positive tips in your college application essay, you still need to be aware of and avoid common college application essay mistakes. The importance of this cannot be understated. 

Negativity bias  is the concept in psychology that people will remember, dwell on, and act upon unpleasant thoughts and emotions as compared to positive or correct ones. Therefore, applicants should focus on the positive and productive elements of their personal narrative in the essay, even if this story includes some negative events or circumstances.

What does this mean for your college application essay?

Your personal statement is not only scanned by AI-powered grammar and spell checker apps to weed out simple mistakes outright, they are also read, interpreted, and graded by real human college admissions officers. These are seasoned professionals who will reject your college essay for any reason they deem fit. 

Randi Heathman, an independent education consultant, gives a clear summary of  why application essays are rejected :

Weak essays get skimmed. If a student’s essay isn’t great OR good, the admission officer will probably just skim past the essay and move right on to your transcript and your test scores to evaluate your candidacy for admission. Bad essays don’t get read. Period. A bad essay will prompt an admission officer to assume one of two things: 1) either you don’t care enough about your future at their school to take the time to write a good essay or 2) you aren’t academically up to attending their college or university. Neither of those assumptions will help you get admitted.

Do you see a theme here? Your college admissions essay needs to not only engage in and answer the prompt but also not give admissions officers any reasons to discard it. 

For this reason, students must actively  avoid the following college admissions essay mistakes.

Common College Essay Mistakes To Avoid

Below is a list and analysis of the types of mistakes to avoid on your college personal statement and avoid writing a bad college essay that will likely NOT get you into your program of choice.

Your Application Essay Repeats the Essay Prompt

Many universities have strict word counts that are designed to make the admissions process more efficient but also force you to write concisely. 

For example,  Villanova University has two application essays . The free choice essay is limited to 250 words while its “Why Nova?” essay is limited to just 100 words! 

So if you really want to ruin your chances of admission, repeat the essay prompt. Veteran college admissions officers will instantly trash your essay. It shows laziness and is interpreted as you not respecting their time. You need every opportunity to show who you are, your goals, and how you align with your target university. The best students have plenty to write about, and so should you.

Your Application Essay Uses Cliches

One of the biggest mistakes to avoid in your college admissions essay would be including tired clichés that don’t add interesting points or content. Don’t try to sound profound, exclusive, or postmodern in your writing. This will be obvious to the reader, and you probably will also not be the best writer or candidate on paper they have seen. What’s actually important is to demonstrate your self-awareness, your self-confidence, and your priorities and goals. 

Trying desperately to sound special will make you end up sounding like every other applicant, and admissions officers are experts at spotting fakes. You have plenty of resources to work with. Make sure your ideas are your own.

Example of clichés in an essay

When explaining a personal setback or a difficult decision, instead of writing, “This event was a disparate result antithetical to my character,” show some personal ownership and be straightforward. Here is a better way to phrase this sentiment:  “This is a decision I am not proud of, but it helped me learn a valuable lesson and put me in a better place today. Without this formative experience, I wouldn’t be the kind of person who applies myself in every challenging circumstance.”  

Need extra help improving your essay writing? Check out these  14 tricks to make your writing clearer and more engaging :

Your Admissions Essay Shares Too Much Personal Information

You have probably read everywhere that your personal statement should be, well, personal. Colleges want to get to know not just your academic background but also your personal worldview and interactions with successful people. 

This doesn’t mean you should discuss deeply personal issues at length or in too great of detail. Even controversial topics such as religion and politics are often welcomed if your perspective is well reasoned and fair. However, you must be able to demonstrate you can respect, recognize, and maintain personal boundaries. That is a key life skill that college admissions committees are looking for. 

Examples of sharing too much personal information

• Don’t discuss your sexual experiences.  Your sexual orientation may be a key part of your overall identity. However, limit this by keeping out details of personal activities. Use common sense and understand that most admissions officers are members of the general public who might not respond favorably to explicit details of your personal life. 
• Don’t confess to strange, illegal, or immoral behaviors or beliefs.  If you have a strange obsession, keep it to yourself. Only include unique aspects about your character or preferences if are key parts of how you view the world or your success as a student.
• Don’t insult subgroups of people . You never know who your college admissions officer will be. You want to show you know how to interface with the world, and your college application is a big first step to showing your maturity and inclusive views.

Your Admissions Essay is a Sympathy Essay

This essay mistake is very similar to oversharing personal information. These types of essays are usually a long list of all the terrible things that have happened to you with the hope that the admissions committee will take pity because they feel bad for you. 

Newsflash: the “sympathy approach” likely is not going to work. A lot of prospective students have gone through the divorce of their parents, the death of a friend or family member, medical issues, disabilities, mental health issues, accidents, etc. 

If you do want to include these life-changing or identity-forming events, they must be used to explain how they shaped you as a person, what you learned, and how you handled adversity. Show how you grew as a person or how your worldview and character were altered to make you into the excellent college candidate you are today.

Examples of “sympathy essays”

• “Everyone around me kept me from succeeding.”  Like the lyrics of an early-2000’s rock song, some application essays foreground their experiences on a canvas of pain and oppression by all the people around them. This is just self-defeating. Even if something happened that changed your plans, upset you, or harmed you in some way, reframe your story to show how you were able to shift your priorities and succeed after you learned what you were unable to do.
• “Becoming injured my senior year ruined my plans.”  If you are an athlete and suffered a career or scholarship-ending injury, that is a big deal. But your potential doesn’t just disappear because of a setback. Whatever events and influences made you who you were before are still more important than a single unfortunate occurrence in your past. 

Your Application Essay Gives You All the Credit

While you may have top SAT scores, a high GPA, and lots of awards, don’t forget this one simple truth: there are always bigger fish in the sea. No matter how good of an applicant you are, there will be someone better based on whatever metric you are proud of. 

So what should you write about in your college application essay to stand out from the many overachievers?

Try humility and perspective. Don’t forget to give credit where credit is due. No person is an island, so in your essay you can give recognition to those who helped you along the way. Try not to belittle or minimize the contribution of your high school teachers or mentors. Admissions counselors, as educational professionals, will be looking to see if you are ready to interact with the next level of academic educators. So including friends, family members, and mentors who helped you grow and develop could be a good topic for your college personal statement.

Examples of “giving yourself all the credit” in an essay

• “I was valedictorian and did it all by myself.”  You should be proud of your academic achievements, as they are important for your college application among other goals. However, give credit to someone who helped you learn. You didn’t teach yourself!
• “In the end, I found the only person I could rely on was myself.”  Some students come from very tough backgrounds, and so it can be tempting for these students to stress this in their essay. But remember that college admissions offices want you to add value to the university community as a college student at their school. Even the smartest students cannot do this if they fail to acknowledge the contributions of others. 

Your Personal Statement Has Not Received Proofreading or Editing

A sure way to get your college essay thrown aside is to have it full of grammar and spelling mistakes. The college admissions process is very competitive, and you need every edge you can get. You should spend a substantial portion of your essay preparation editing and proofreading after writing your personal statement.

Start by reviewing and revising the essay yourself. Read it aloud. Run it through a couple of online spelling and grammar checkers. And start early on each college application–at least two weeks before the application deadline. You should also consider giving your admissions essay to a friend, parent, or teacher to review. This can help you improve your essay in many ways because other people can give quite different perspectives. 

Check out the  Benefits of Peer Review vs Self-Editing .

Finally, you should look into using an application essay proofreading and editing service to revise and improve your application essay. Just as peer review is superior to self-editing alone, professional proofreading services and application essay editing services are superior to peer review. The hard truth is that too many other students (your competition) are going above and beyond in preparing these important essays. Being short on time and expertise makes using an editing and proofreading service a good solution.

How Does Wordvice Improve Your College Application Essay?

Wordvice editors  are required to have graduate or postgraduate degrees. This means you are getting guaranteed expertise compared to other services, which typically only require editors to hold a bachelor’s degree. Wordvice is also among the top-rated  essay editing services  and personal statement editing services by Wired.com. We achieved this recognition by following the  Wordvice Customer Promise . That means providing value to every student and every personal statement we edit. 

Additional Admissions Essay Steps to Take

We hope you learned a lot from these examples of successful college personal statements. So what’s next?

I want to learn more about the college admissions process

Interested in learning more tips from experts about the college admissions process, personal statements, or letters of recommendation? Check out the  Wordvice Admissions Resource blog .

I am interested in professional editing for my personal statement

We also got you covered! Check out our  English editing services to get started on improving your college essays. Or jump straight in and use our  editing price calculator to get an editing price quote and start the ordering process.

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Sat / act prep online guides and tips, getting college essay help: important do's and don’ts.

College Essays

If you grow up to be a professional writer, everything you write will first go through an editor before being published. This is because the process of writing is really a process of re-writing —of rethinking and reexamining your work, usually with the help of someone else. So what does this mean for your student writing? And in particular, what does it mean for very important, but nonprofessional writing like your college essay? Should you ask your parents to look at your essay? Pay for an essay service?

If you are wondering what kind of help you can, and should, get with your personal statement, you've come to the right place! In this article, I'll talk about what kind of writing help is useful, ethical, and even expected for your college admission essay . I'll also point out who would make a good editor, what the differences between editing and proofreading are, what to expect from a good editor, and how to spot and stay away from a bad one.

Table of Contents

What Kind of Help for Your Essay Can You Get?

What's Good Editing?

What should an editor do for you, what kind of editing should you avoid, proofreading, what's good proofreading, what kind of proofreading should you avoid.

What Do Colleges Think Of You Getting Help With Your Essay?

Who Can/Should Help You?

Advice for editors.

Should You Pay Money For Essay Editing?

The Bottom Line

What's next, what kind of help with your essay can you get.

Rather than talking in general terms about "help," let's first clarify the two different ways that someone else can improve your writing . There is editing, which is the more intensive kind of assistance that you can use throughout the whole process. And then there's proofreading, which is the last step of really polishing your final product.

Let me go into some more detail about editing and proofreading, and then explain how good editors and proofreaders can help you."

Editing is helping the author (in this case, you) go from a rough draft to a finished work . Editing is the process of asking questions about what you're saying, how you're saying it, and how you're organizing your ideas. But not all editing is good editing . In fact, it's very easy for an editor to cross the line from supportive to overbearing and over-involved.

Ability to clarify assignments. A good editor is usually a good writer, and certainly has to be a good reader. For example, in this case, a good editor should make sure you understand the actual essay prompt you're supposed to be answering.

Open-endedness. Good editing is all about asking questions about your ideas and work, but without providing answers. It's about letting you stick to your story and message, and doesn't alter your point of view.

Think of an editor as a great travel guide. It can show you the many different places your trip could take you. It should explain any parts of the trip that could derail your trip or confuse the traveler. But it never dictates your path, never forces you to go somewhere you don't want to go, and never ignores your interests so that the trip no longer seems like it's your own. So what should good editors do?

Help Brainstorm Topics

Sometimes it's easier to bounce thoughts off of someone else. This doesn't mean that your editor gets to come up with ideas, but they can certainly respond to the various topic options you've come up with. This way, you're less likely to write about the most boring of your ideas, or to write about something that isn't actually important to you.

If you're wondering how to come up with options for your editor to consider, check out our guide to brainstorming topics for your college essay .

Help Revise Your Drafts

Here, your editor can't upset the delicate balance of not intervening too much or too little. It's tricky, but a great way to think about it is to remember: editing is about asking questions, not giving answers .

Revision questions should point out:

• Places where more detail or more description would help the reader connect with your essay
• Places where structure and logic don't flow, losing the reader's attention
• Places where there aren't transitions between paragraphs, confusing the reader
• Moments where your narrative or the arguments you're making are unclear

But pointing to potential problems is not the same as actually rewriting—editors let authors fix the problems themselves.

Bad editing is usually very heavy-handed editing. Instead of helping you find your best voice and ideas, a bad editor changes your writing into their own vision.

You may be dealing with a bad editor if they:

• Add material (examples, descriptions) that doesn't come from you
• Use a thesaurus to make your college essay sound "more mature"
• Add meaning or insight to the essay that doesn't come from you
• Tell you what to say and how to say it
• Write sentences, phrases, and paragraphs for you
• Change your voice in the essay so it no longer sounds like it was written by a teenager

Colleges can tell the difference between a 17-year-old's writing and a 50-year-old's writing. Not only that, they have access to your SAT or ACT Writing section, so they can compare your essay to something else you wrote. Writing that's a little more polished is great and expected. But a totally different voice and style will raise questions.

Where's the Line Between Helpful Editing and Unethical Over-Editing?

Sometimes it's hard to tell whether your college essay editor is doing the right thing. Here are some guidelines for staying on the ethical side of the line.

• An editor should say that the opening paragraph is kind of boring, and explain what exactly is making it drag. But it's overstepping for an editor to tell you exactly how to change it.
• An editor should point out where your prose is unclear or vague. But it's completely inappropriate for the editor to rewrite that section of your essay.
• An editor should let you know that a section is light on detail or description. But giving you similes and metaphors to beef up that description is a no-go.

Proofreading (also called copy-editing) is checking for errors in the last draft of a written work. It happens at the end of the process and is meant as the final polishing touch. Proofreading is meticulous and detail-oriented, focusing on small corrections. It sands off all the surface rough spots that could alienate the reader.

Because proofreading is usually concerned with making fixes on the word or sentence level, this is the only process where someone else can actually add to or take away things from your essay . This is because what they are adding or taking away tends to be one or two misplaced letters.

Laser focus. Proofreading is all about the tiny details, so the ability to really concentrate on finding small slip-ups is a must.

Excellent grammar and spelling skills. Proofreaders need to dot every "i" and cross every "t." Good proofreaders should correct spelling, punctuation, capitalization, and grammar. They should put foreign words in italics and surround quotations with quotation marks. They should check that you used the correct college's name, and that you adhered to any formatting requirements (name and date at the top of the page, uniform font and size, uniform spacing).

Limited interference. A proofreader needs to make sure that you followed any word limits. But if cuts need to be made to shorten the essay, that's your job and not the proofreader's.

A bad proofreader either tries to turn into an editor, or just lacks the skills and knowledge necessary to do the job.

Some signs that you're working with a bad proofreader are:

• If they suggest making major changes to the final draft of your essay. Proofreading happens when editing is already finished.
• If they aren't particularly good at spelling, or don't know grammar, or aren't detail-oriented enough to find someone else's small mistakes.
• If they start swapping out your words for fancier-sounding synonyms, or changing the voice and sound of your essay in other ways. A proofreader is there to check for errors, not to take the 17-year-old out of your writing.

What Do Colleges Think of Your Getting Help With Your Essay?

Admissions officers agree: light editing and proofreading are good—even required ! But they also want to make sure you're the one doing the work on your essay. They want essays with stories, voice, and themes that come from you. They want to see work that reflects your actual writing ability, and that focuses on what you find important.

On the Importance of Editing

Get feedback. Have a fresh pair of eyes give you some feedback. Don't allow someone else to rewrite your essay, but do take advantage of others' edits and opinions when they seem helpful. ( Bates College )

Read your essay aloud to someone. Reading the essay out loud offers a chance to hear how your essay sounds outside your head. This exercise reveals flaws in the essay's flow, highlights grammatical errors and helps you ensure that you are communicating the exact message you intended. ( Dickinson College )

On the Value of Proofreading

Share your essays with at least one or two people who know you well—such as a parent, teacher, counselor, or friend—and ask for feedback. Remember that you ultimately have control over your essays, and your essays should retain your own voice, but others may be able to catch mistakes that you missed and help suggest areas to cut if you are over the word limit. ( Yale University )

Proofread and then ask someone else to proofread for you. Although we want substance, we also want to be able to see that you can write a paper for our professors and avoid careless mistakes that would drive them crazy. ( Oberlin College )

On Watching Out for Too Much Outside Influence

Limit the number of people who review your essay. Too much input usually means your voice is lost in the writing style. ( Carleton College )

Ask for input (but not too much). Your parents, friends, guidance counselors, coaches, and teachers are great people to bounce ideas off of for your essay. They know how unique and spectacular you are, and they can help you decide how to articulate it. Keep in mind, however, that a 45-year-old lawyer writes quite differently from an 18-year-old student, so if your dad ends up writing the bulk of your essay, we're probably going to notice. ( Vanderbilt University )

Now let's talk about some potential people to approach for your college essay editing and proofreading needs. It's best to start close to home and slowly expand outward. Not only are your family and friends more invested in your success than strangers, but they also have a better handle on your interests and personality. This knowledge is key for judging whether your essay is expressing your true self.

Parents or Close Relatives

Your family may be full of potentially excellent editors! Parents are deeply committed to your well-being, and family members know you and your life well enough to offer details or incidents that can be included in your essay. On the other hand, the rewriting process necessarily involves criticism, which is sometimes hard to hear from someone very close to you.

A parent or close family member is a great choice for an editor if you can answer "yes" to the following questions. Is your parent or close relative a good writer or reader? Do you have a relationship where editing your essay won't create conflict? Are you able to constructively listen to criticism and suggestion from the parent?

One suggestion for defusing face-to-face discussions is to try working on the essay over email. Send your parent a draft, have them write you back some comments, and then you can pick which of their suggestions you want to use and which to discard.

Teachers or Tutors

A humanities teacher that you have a good relationship with is a great choice. I am purposefully saying humanities, and not just English, because teachers of Philosophy, History, Anthropology, and any other classes where you do a lot of writing, are all used to reviewing student work.

Moreover, any teacher or tutor that has been working with you for some time, knows you very well and can vet the essay to make sure it "sounds like you."

If your teacher or tutor has some experience with what college essays are supposed to be like, ask them to be your editor. If not, then ask whether they have time to proofread your final draft.

Guidance or College Counselor at Your School

The best thing about asking your counselor to edit your work is that this is their job. This means that they have a very good sense of what colleges are looking for in an application essay.

At the same time, school counselors tend to have relationships with admissions officers in many colleges, which again gives them insight into what works and which college is focused on what aspect of the application.

Unfortunately, in many schools the guidance counselor tends to be way overextended. If your ratio is 300 students to 1 college counselor, you're unlikely to get that person's undivided attention and focus. It is still useful to ask them for general advice about your potential topics, but don't expect them to be able to stay with your essay from first draft to final version.

Friends, Siblings, or Classmates

Although they most likely don't have much experience with what colleges are hoping to see, your peers are excellent sources for checking that your essay is you .

Friends and siblings are perfect for the read-aloud edit. Read your essay to them so they can listen for words and phrases that are stilted, pompous, or phrases that just don't sound like you.

You can even trade essays and give helpful advice on each other's work.

If your editor hasn't worked with college admissions essays very much, no worries! Any astute and attentive reader can still greatly help with your process. But, as in all things, beginners do better with some preparation.

First, your editor should read our advice about how to write a college essay introduction , how to spot and fix a bad college essay , and get a sense of what other students have written by going through some admissions essays that worked .

Then, as they read your essay, they can work through the following series of questions that will help them to guide you.

Introduction Questions

• Is the first sentence a killer opening line? Why or why not?
• Does the introduction hook the reader? Does it have a colorful, detailed, and interesting narrative? Or does it propose a compelling or surprising idea?
• Can you feel the author's voice in the introduction, or is the tone dry, dull, or overly formal? Show the places where the voice comes through.

Essay Body Questions

• Does the essay have a through-line? Is it built around a central argument, thought, idea, or focus? Can you put this idea into your own words?
• How is the essay organized? By logical progression? Chronologically? Do you feel order when you read it, or are there moments where you are confused or lose the thread of the essay?
• Does the essay have both narratives about the author's life and explanations and insight into what these stories reveal about the author's character, personality, goals, or dreams? If not, which is missing?
• Does the essay flow? Are there smooth transitions/clever links between paragraphs? Between the narrative and moments of insight?

Reader Response Questions

• Does the writer's personality come through? Do we know what the speaker cares about? Do we get a sense of "who he or she is"?
• Where did you feel most connected to the essay? Which parts of the essay gave you a "you are there" sensation by invoking your senses? What moments could you picture in your head well?
• Where are the details and examples vague and not specific enough?
• Did you get an "a-ha!" feeling anywhere in the essay? Is there a moment of insight that connected all the dots for you? Is there a good reveal or "twist" anywhere in the essay?
• What are the strengths of this essay? What needs the most improvement?

Should You Pay Money for Essay Editing?

One alternative to asking someone you know to help you with your college essay is the paid editor route. There are two different ways to pay for essay help: a private essay coach or a less personal editing service , like the many proliferating on the internet.

My advice is to think of these options as a last resort rather than your go-to first choice. I'll first go through the reasons why. Then, if you do decide to go with a paid editor, I'll help you decide between a coach and a service.

When to Consider a Paid Editor

In general, I think hiring someone to work on your essay makes a lot of sense if none of the people I discussed above are a possibility for you.

If you can't ask your parents. For example, if your parents aren't good writers, or if English isn't their first language. Or if you think getting your parents to help is going create unnecessary extra conflict in your relationship with them (applying to college is stressful as it is!)

If you can't ask your teacher or tutor. Maybe you don't have a trusted teacher or tutor that has time to look over your essay with focus. Or, for instance, your favorite humanities teacher has very limited experience with college essays and so won't know what admissions officers want to see.

If you can't ask your guidance counselor. This could be because your guidance counselor is way overwhelmed with other students.

If you can't share your essay with those who know you. It might be that your essay is on a very personal topic that you're unwilling to share with parents, teachers, or peers. Just make sure it doesn't fall into one of the bad-idea topics in our article on bad college essays .

If the cost isn't a consideration. Many of these services are quite expensive, and private coaches even more so. If you have finite resources, I'd say that hiring an SAT or ACT tutor (whether it's PrepScholar or someone else) is better way to spend your money . This is because there's no guarantee that a slightly better essay will sufficiently elevate the rest of your application, but a significantly higher SAT score will definitely raise your applicant profile much more.

Should You Hire an Essay Coach?

On the plus side, essay coaches have read dozens or even hundreds of college essays, so they have experience with the format. Also, because you'll be working closely with a specific person, it's more personal than sending your essay to a service, which will know even less about you.

But, on the minus side, you'll still be bouncing ideas off of someone who doesn't know that much about you . In general, if you can adequately get the help from someone you know, there is no advantage to paying someone to help you.

If you do decide to hire a coach, ask your school counselor, or older students that have used the service for recommendations. If you can't afford the coach's fees, ask whether they can work on a sliding scale —many do. And finally, beware those who guarantee admission to your school of choice—essay coaches don't have any special magic that can back up those promises.

Should You Send Your Essay to a Service?

On the plus side, essay editing services provide a similar product to essay coaches, and they cost significantly less . If you have some assurance that you'll be working with a good editor, the lack of face-to-face interaction won't prevent great results.

On the minus side, however, it can be difficult to gauge the quality of the service before working with them . If they are churning through many application essays without getting to know the students they are helping, you could end up with an over-edited essay that sounds just like everyone else's. In the worst case scenario, an unscrupulous service could send you back a plagiarized essay.

Getting recommendations from friends or a school counselor for reputable services is key to avoiding heavy-handed editing that writes essays for you or does too much to change your essay. Including a badly-edited essay like this in your application could cause problems if there are inconsistencies. For example, in interviews it might be clear you didn't write the essay, or the skill of the essay might not be reflected in your schoolwork and test scores.

Should You Buy an Essay Written by Someone Else?

Let me elaborate. There are super sketchy places on the internet where you can simply buy a pre-written essay. Don't do this!

For one thing, you'll be lying on an official, signed document. All college applications make you sign a statement saying something like this:

I certify that all information submitted in the admission process—including the application, the personal essay, any supplements, and any other supporting materials—is my own work, factually true, and honestly presented... I understand that I may be subject to a range of possible disciplinary actions, including admission revocation, expulsion, or revocation of course credit, grades, and degree, should the information I have certified be false. (From the Common Application )

For another thing, if your academic record doesn't match the essay's quality, the admissions officer will start thinking your whole application is riddled with lies.

Admission officers have full access to your writing portion of the SAT or ACT so that they can compare work that was done in proctored conditions with that done at home. They can tell if these were written by different people. Not only that, but there are now a number of search engines that faculty and admission officers can use to see if an essay contains strings of words that have appeared in other essays—you have no guarantee that the essay you bought wasn't also bought by 50 other students.

• You should get college essay help with both editing and proofreading
• A good editor will ask questions about your idea, logic, and structure, and will point out places where clarity is needed
• A good editor will absolutely not answer these questions, give you their own ideas, or write the essay or parts of the essay for you
• A good proofreader will find typos and check your formatting
• All of them agree that getting light editing and proofreading is necessary
• Parents, teachers, guidance or college counselor, and peers or siblings
• If you can't ask any of those, you can pay for college essay help, but watch out for services or coaches who over-edit you work
• Don't buy a pre-written essay! Colleges can tell, and it'll make your whole application sound false.

Ready to start working on your essay? Check out our explanation of the point of the personal essay and the role it plays on your applications and then explore our step-by-step guide to writing a great college essay .

Using the Common Application for your college applications? We have an excellent guide to the Common App essay prompts and useful advice on how to pick the Common App prompt that's right for you . Wondering how other people tackled these prompts? Then work through our roundup of over 130 real college essay examples published by colleges .

Stressed about whether to take the SAT again before submitting your application? Let us help you decide how many times to take this test . If you choose to go for it, we have the ultimate guide to studying for the SAT to give you the ins and outs of the best ways to study.

Anna scored in the 99th percentile on her SATs in high school, and went on to major in English at Princeton and to get her doctorate in English Literature at Columbia. She is passionate about improving student access to higher education.

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Cannes: after epic nude ‘saltburn’ scene, barry keoghan is still convinced that he’s a “bad dancer”.

Andrea Arnold and her 'Bird' cast braved the press in Cannes where the filmmaker revealed her initial inspiration for the film: "I had the image of a very tall, thin man with a long penis standing on a roof."

By Chris Gardner

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Less than 24 hours after the world premiere of Cannes favorite Andrea Arnold ‘s new competition entry Bird , the filmmaker joined her cast for the festival press conference inside the Palais on Friday. The wide-ranging session covered Arnold’s creative influences, casting choices and the music playlists she gives to her actors.

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“I don’t think I can dance though, honestly. I think I’m a bad dancer,” Keoghan said when asked about this new trend in his career. “The beauty of dancing on screen is the effort of trying. Seeing someone try to dance is very attractive and intriguing for me. Music plays a big part in everything I do. Andrea is big into music as well.”

Keoghan, who snagged an Oscar nomination for his work in The Banshees of Inisherin , said he’s very big into Arnold, someone he’s been trying to work with for years until this project came along. Bird stars Barry Keoghan , Franz Rogowski , Nykiya Adams, and Jason Buda in the story of a 12-year-old (Adams) who lives with her brother (Buda) and reckless single dad (Keoghan) in a squat in North Kent. As she approaches puberty, she seeks attention and adventure elsewhere. The drudgery of everyday life is thrown off kilter when she meets the enigmatic free-spirit Bird (Rogowski).

“I’ve been saying this in interviews since 2014, 2015, that I wanted to work with Andrea Arnold. I’ve been saying it over and over again and then the opportunity came on this. I wasn’t given a script, I wasn’t given anything like that. It shows the confidence I have in her and the belief, the love, I’d do anything she makes,” he said. “I’d sign on to anything because I know I’d be fully immersed.”

Where she finished was in one of the toughest positions of her career. “It was the hardest film I ever made,” Arnold said earlier this week from the stage on Wednesday while accepting the 2024 Carrosse d’Or, or Golden Coach Award , at the Directors’ Fortnight . “There were many challenges, more than usual, and there seemed to be more restrictions than I’d ever known. Lots of things I’ve put on the page and cared about got lost, so the edit was really hard. It was proving really hard to carve from the rushes something of the film I had intended. I was grieving the losses and I felt pretty vulnerable.”

Arnold also said during the press conference that she shot Bird like all of her films, in chronological order. “I do think the film is sort of like an adventure, and you don’t really know where you’re going,” she said. “On some level, you have to let go and give yourself over to that adventure.”

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The Simple Math That Could Swing the Election to Biden

By Mark Penn

Mr. Penn was a pollster and an adviser to President Bill Clinton and Hillary Clinton from 1995 to 2008. He is chairman of the Harris Poll and chief executive of Stagwell Inc.

President Biden appears behind in all the swing states, and his campaign appears all too focused on firming up his political base on the left with his new shift on Israel , a $7 trillion budget and massive tax increases and is failing to connect on the basic issues of inflation , immigration and energy . By pitching too much to the base, he is leaving behind the centrist voters who shift between parties from election to election and, I believe, will be the key factor deciding the 2024 race.

I’ve spent decades looking at the behavior of swing voters and how candidates appeal to them, including for Bill Clinton’s re-election campaign in 1996. If Mr. Biden wants to serve another four years, he has to stop being dragged to the left and chart a different course closer to the center that appeals to those voters who favor bipartisan compromises to our core issues, fiscal discipline and a strong America.

People usually assume that turning out so-called base voters in an election matters most, since swing voters are fewer in number. And it’s true that in today’s polarized environment, Mr. Biden and Mr. Trump have about 40 percent of voters each and nothing will change those people’s minds. But in that remaining 20 percent of the electorate, voters have disproportionate power because of their potential to switch. It’s simple math: Take a race tied in the run-up 5 to 5. If one voter swings, the tally becomes 6 to 4. Two voters would then need to be turned out just to tie it up, and a third one would be needed to win.

The simple power of this math — which drove the campaigns of Mr. Clinton (with his message about “building a bridge to the 21st century”), George W. Bush (“compassionate conservatism”) and Barack Obama (“hope and change”) — has been obscured, undoubtedly by base groups like unions or PACs that have a vested interest in maintaining their sway and power. Take Michigan, a battleground state where Mr. Trump has led Mr. Biden by as many as three percentage points in the past month. To overcome that gap, Mr. Biden would need to bring out nearly 250,000 additional voters (3 percent of more than eight million registered voters) just to tie it up in a state that has already achieved a record of over 70 percent turnout in a presidential year. Or Mr. Biden could switch just 125,000 swing voters and win.

Despite this math, scared candidates are, in my experience, easily sold the idea that the Democratic base or Republican base is going to stay home in November unless they are constantly fed what they want to hear. One call from the head of a religious group, a civil rights group, a labor group and others (often called the groups), and fear runs through a campaign. A New York Times article this winter about Black pastors warning the Biden White House that his Gaza war policy could imperil re-election is a good example. Maybe if Mr. Biden were running against a well-liked centrist opponent, concern could be justified. But during a fall election against Mr. Trump, the final month of this campaign is going to see a frenzy of get-out-the-vote efforts, and I doubt the Democratic base is going to sit idly by at the thought of the Trump limo cruising up Pennsylvania Avenue. The reality is that swing voters in battleground states who are upset about immigration, inflation and what they see as extreme climate policies and weakness in foreign affairs are likely to put Mr. Trump back in office if they are not blunted.

Consider some Democratic electoral history. Mr. Biden got 81 percent of the vote in the Michigan Democratic presidential primary in February. He got roughly similar percentages in the Colorado, Texas and Massachusetts primaries — not too far below other incumbent presidents with a weak job rating. And yet for months, liberal commentators and activists pointed to the Michigan protest vote as proof that he is doomed in November over his Israel stance. But Michigan was hardly a repeat of the 1968 New Hampshire primary that effectively ended Lyndon Johnson’s re-election bid; Eugene McCarthy got 42 percent, and that was a truly sizable protest.

I believe most of the 101,000 uncommitted votes that Mr. Biden lost in Michigan will come home in the end because they have nowhere else to go and the threat Mr. Trump poses will become clearer and scarier in the next six months. But regardless, there’s a much bigger opportunity for Mr. Biden if he looks in the other direction. Mr. Trump lost nearly 300,000 votes to Nikki Haley in the Michigan Republican primary. These people are in the moderate center, and many of them could be persuaded to vote for Mr. Biden if he fine-tuned his message to bring them in. And remember to multiply by two: Persuading those 300,000 Republicans to cross party lines would have the equivalent force of turning out 600,000 Democrats. The same math applies to other battleground states, like Pennsylvania, where 158,000 people voted for Ms. Haley instead of Mr. Trump in the Republican primary, even though she dropped out seven weeks earlier.

Unfortunately, Mr. Biden is not reaching out to moderate voters with policy ideas or a strong campaign message. He is not showing clear evidence of bringing in large numbers of swing voters in the battleground states at this point. Those swing voters look for fiscal restraint without tax increases, climate policies that still give people a choice of cars and fuels and immigration policies that are compassionate to those who are here but close the borders. The balanced budget remains one of the single strongest measures that swing and other voters want. Mr. Clinton’s efforts to balance the budget set off the revolution that resulted in an eight-point win, even with third-party candidates in 1996, and catapulted his job approval ratings to above 70 percent. Instead of pivoting to the center when talking to 32 million people tuned in to his State of the Union address, Mr. Biden doubled down on his base strategy with hits like class warfare attacks on the rich and big corporations, big tax increases, student loan giveaways and further expansions of social programs despite a deficit of more than $1.1 trillion. The results quickly dissipated.

Mr. Biden’s campaign has fundamentally miscalculated on Israel. Those Haley voters are strong defense voters who would back our ally Israel unreservedly and, I believe, want to see a president who would put maximum pressure on Hamas to release hostages. By pandering to base voters with no choice, Biden is pushing the Haley vote to Mr. Trump, and so his first instincts on Israel were both good policy and good politics. Eighty-four percent of independents surveyed said they supported Israel more than Hamas in the conflict, and 63 percent said they believed a cease-fire should occur only after the hostages have been released. The more Mr. Biden has pandered to the left by softening his support of Israel, the weaker he looks, and the more his foreign policy ratings have declined. Rather than pull decisively away from Israel, Mr. Biden should instead find a plan that enables Israel to go into Rafah and that has enough precautions for Rafah’s civilians so the American president can back it.

At this point, Mr. Biden also needs to give a serious speech on the issues of crime and immigration and what they are doing to our inner cities. He has to combine policies of fair policing and treatment of DACA recipients with tougher crime and immigration policies. Seventy-eight percent of independents polled said they wanted the Biden administration to make it tougher to get into the United States illegally, but 63 percent said they ultimately wanted compromise legislation that strengthens the border while giving DACA recipients a path to citizenship. On crime, despite many violent crime metrics returning to their pre-Covid levels last year, voters have been more worried than ever. Eighty-three percent of voters said they wanted shoplifting laws to be enforced strictly , and 69 percent said they supported Justice Department intervention against city district attorneys who are pulling back prosecution of violent offenders. Mr. Biden has to be more responsive to these concerns.

Mr. Biden’s energy policies, especially his push for more electric vehicles, are not popular, either. Fifty-nine percent of Americans said they opposed the mandate that half of cars sold in the United States by 2030 be electric. In Michigan, Mr. Trump has identified a potentially killer strategy by going around telling autoworkers that electric vehicles will destroy their jobs. Unlike foreign policy issues, threats concerning the loss of auto industry jobs could directly affect hundreds of thousands of voters in Michigan.

The 2024 election is a rematch, but Mr. Biden should not assume that he will get the same result as he did in 2020 in Michigan, Pennsylvania, Arizona, Georgia and other battleground states by running the same playbook. This time around, he is seen as older, and the assessment of the job that he has done is in negative territory. While he won’t get any younger, he could still move more to the center, vacuum up swing voters who desperately want to reject Mr. Trump, strengthen his image as a leader by destroying Hamas and rally the base at the end. But that means first pushing back against the base rather than pandering to it and remembering that when it comes to the math of elections, swing is king.

Mark Penn was a pollster and an adviser to President Bill Clinton and Hillary Clinton from 1995 to 2008. He is chairman of the Harris Poll and chief executive of Stagwell Inc.

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How To Select Stocks When the Market Is Bad

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In a bad stock market, even good stocks trade down in price, sometimes significantly so. This can make it tough for the average investor to select stocks when the market is bad, as at least for a while, it will likely feel like everything they touch becomes an instant loser. But if you have the right mindset and temperament, a bad market can actually boost your returns over the long run.

Here’s a look at what it takes to succeed during bad markets, the type of attitude you should adopt and some real-world examples of stocks that suffered during market corrections and became long-term winners .

How a Bad Market Can Be an Opportunity

You’ve probably heard the Wall Street expression that it’s “time in the market, not timing” that generates long-term wealth. But what you may not know is that it’s during times of bad markets that wealthy investors go to work, taking advantage of the opportunity.

As the so-called “Oracle of Omaha” himself, billionaire investor and CEO of Berkshire Hathway Warren Buffett famously said, “Be fearful when others are greedy, and greedy when others are fearful.” What Buffett means by this is that when others are panicking and selling good companies at cheap prices, that’s when astute long-term investors should step in.

If you have a multi-decade investment horizon, such as if you’re saving for retirement, never let your emotions take over and force you to sell at the wrong time. If you own good companies, consider buying more when their prices are low, not selling what you already own. 

How the Stock-Picking Process Works During Bad Markets

Investing in the stock market can be a highly emotional process. It’s simply human nature to want to sell stocks that are losing money and to buy stocks that are going up in value. But this is the exact opposite mentality that you should have if you’re looking to build long-term wealth. 

Here’s how Buffett, one of the world’s most successful investors, describes right and wrong thinking when it comes to the stock market: “If they buy a stock and they think if it goes up it’s wonderful, and if it goes down it’s bad. We think just the opposite. When it goes down we love it, because we’ll buy more. And if it goes up, it kills us to buy more.”

In other words, when the market is bad, that’s the time that you should consider jumping into the stocks that you’ve been wanting to buy. And if you already own them, it’s a good time to buy more, assuming you still believe in their long-term success. That way, you can lower the average cost that you pay for the shares, giving you bigger gains going forward. 

Real-World Example of Bad-Market Stock Selection

The pandemic is the most recent example of a huge market selloff that turned out to be an incredible buying opportunity. While the Dow Jones Industrial Average was selling off by thousands of points per day at one point, many investors panicked and unloaded their shares. But those who bought instead are sitting on huge gains, depending on the stock or index they picked.

Take market leader Apple, for example. On Feb. 14, 2020 the stock traded at $81.44. But in the midst of the pandemic bear market, shares fell as low as $56.09 on March 23, a rapid collapse of over 30%. 

Imagine you bought 100 shares at $81.44, for a net cost of $8,144 (with no commissions or fees). By March 23, your investment would only be worth $5,609, which would be tough to see. However, if you simply held your shares until May 10, 2024, your $8,144 investment would have risen to $18,301, a gain of 125% even after suffering through that massive selloff. If you had managed to buy at the pandemic low of $56.09, your combined investment of $13,757 would be worth $36,610 today, a 166% gain.

How To Pick Stocks When the Market Is Bad

If you’re to follow the example of famous investors like Warren Buffett, Jack Bogle and others, you’ll want to pick up additional shares of great companies when they trade at lower prices. If you’re already invested in the market, make sure that the companies you own still have bright future prospects and then step in and buy when their share prices go on sale. If you’re simply researching companies and not yet in the market, the time to buy is when they sell at fair or cheap prices.

Just make sure you do your research and buy businesses with viable long-term prospects, not random companies that happen to be cheap. As Buffett himself put it, “It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.”

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