games workshop application letter

How to Write a Cover Letter for Game Jobs: The Ultimate Guide

A great resume might be the key to landing your dream job, but it won’t make a difference if nobody reads it. That’s where your cover letter comes in. A great cover letter helps you stand out from the crowd. And it makes that recruiter or hiring manager eager to learn more about you — rather than passing you over.

In short, a great cover letter can be your key to getting noticed, scoring an interview, and ultimately landing your dream job.

So let’s dive in and learn exactly how to craft a strong cover letter, step by step. We’ll offer specific advice, look at cover letter examples and samples, and provide a cover letter template you can copy-paste to get started writing your own.

Know your audience

The very first step — before you even start writing! — is to research the company you’re applying to. What games have they made? What’s their company culture like? What sets them apart from other game developers?

It might sound boring, but it’s an important step, because you’ll use this info to tailor your cover letter. You’ll show the company you’re a good fit by mentioning their games, and explaining why you love them.

So fire up your laptop, and start taking notes! Here are some ways to get started:

Visit the company’s website. Start by exploring the company’s official website to learn about their products, services, and mission statement. Especially check out their “About Us” and “ Careers ” pages, to get a feel for their culture, values, and work environment.

Read reviews and news articles. Look for reviews on websites like Glassdoor to see what current and former employees are saying about the company. Search for news articles and press releases, to get up to speed on their recent releases, partnerships, or controversies.

Dive into their social media . Follow the company’s social media accounts, for updates on their latest news. This can give you insight into their communication style, and help you understand their brand personality.

Study their games. Since you’re applying to a game company, you’d better make sure you’re familiar with their games. If you don’t have time to actually play them, you can watch gameplay videos and read reviews. Try to understand their game mechanics, art style, and audience. It will help you mention some specifics about their games in your cover letter.

Visit them at industry events. If you can, try to attend some game industry events, conferences , or webinars where the company will have a booth on the show floor or expo. You’ll learn more about their games, and — if you’re lucky — maybe even network with some of their team members.

Research their competitors. If you can get a sense for the company’s competitors, it can give you valuable context for your cover letter. Because when you know what sets the company apart, you’ll be able to emphasize why you’re specifically interested in working with them — instead of the competition.

Network with their employees . If possible, use LinkedIn to connect with employees who work at the company. If you have any mutual friends who can connect you (in person on online), that’s even better. Ask them about their experiences, and get their perspective on the company’s culture and values. You might even get some helpful “insider” interview tips.

Researching ever company you apply for can seem like a lot of work — and it is. But when you gather the info and use it to really customize what you write, your cover letter will be way more eye-catching. As a hiring manager myself, I can say for sure that the extra effort, and genuine interest, will get you noticed.

Tell a personal story

Why write a dry, boring cover letter? The best ones are personal, engaging, and (dare I say it?) even fun to read.

One way to do that, is to start with an interesting story about how you got into gaming, or maybe a project you worked on. Something that grabs the reader’s attention, and shows them why you’re passionate about making games.

But writing a good story (while also keeping it short!) can be challenging, especially if you don’t have any ideas to start with. So here are a few examples to give you the general idea. These examples are fake, but they’re realistic enough to make the the point. Read them over, then take a shot at writing one based on your own personal experiences.

Example 1: Game Designer

“Growing up, I was always captivated by the magical worlds of video games, and I knew early on that I wanted to be a part of creating those experiences. When I first played “Fiction Quest,” your studio’s groundbreaking RPG, I was instantly hooked. The intricate storylines, beautifully designed characters, and immersive gameplay truly resonated with me. As a result, I spent countless hours learning about game design and even created my own RPG in high school. That project taught me the importance of teamwork and communication, as I collaborated with friends to develop the game’s story, characters, and mechanics. Joining your team as a game designer would be the perfect opportunity to bring my passion and experience to life, while contributing to the continued success of your amazing franchises.”

Example 2: Game Programmer

“My journey into game development began when I discovered the joys of modding my favorite games. I was fascinated by the process of altering game mechanics, tweaking levels, and adding new content. This curiosity led me to join an online community, where I worked with other modders on a widely popular overhaul mod for “Blazing Blaster Battles.” During that project, I honed my programming skills and gained valuable experience in collaborative development. As a game developer at your studio, I’m eager to apply the knowledge I’ve gained from my modding experiences, and contribute to creating innovative and engaging games that captivate players worldwide.”

Example 3: Game Tester

“As a lifelong gamer and natural problem solver, I’ve always had a keen eye for spotting bugs and inconsistencies in the games I play. While others may find it frustrating, I see it as an opportunity to improve and enhance the game experience. In college, I joined a game testing club where we would volunteer our time to test indie games, providing developers with detailed feedback and bug reports. One memorable experience was when our testing efforts helped a small dev team fix a critical game-breaking bug just days before their launch. This experience solidified my passion for game testing, and reinforced the importance of our role in the industry. I am excited to bring this same dedication and attention to detail to your company as a game tester, ensuring your releases are polished and ready to delight players everywhere.”

Highlight your skills

Next, write a paragraph about your skills and how they match the list of “Requirements” in the job posting. Be specific about your experience, and use examples to back up your claims. And remember to keep it relevant to the role you’re applying for.

What if your experience doesn’t perfectly line up with the job description? Well, that’s actually pretty common — especially for people just starting their careers . What you can do instead, is focus on your transferable skills and relevant accomplishments . The trick is to explain how your existing skills could be applied to the new job.

Mapping the skills in the job description to your personal skills can take some thought. But here are some steps to follow:

Identify your transferable skills. Read the job description carefully, and make a list of the “Required” skills and qualifications. Next, think about your own experiences, and make a list of any transferable skills that you’ve developed. Common examples are things like communication, project management, problem-solving, and teamwork. Even if your experience is from a different industry, emphasize how those skills can be applied to the new job you’re applying for.

Draw connections. In your cover letter, draw connections between the skills you listed from the job description, and the transferrable skills you listed from your own experiences. Explain how your background has prepared you for the new role, even if it’s not a direct match. For example, if you’ve worked in bookkeeping for a small business, you can explain how your attention to detail and problem-solving ability are valuable skills for a game tester job.

Mention relevant accomplishments. Think about anything else you’ve accomplished that might show your ability to excel in the new job. It could be a successful project you completed on time, a challenging problem you solved, or an award you received. When you give concrete evidence of your capabilities that align with the job requirements, it makes a stronger case for why you’re a good fit.

Show enthusiasm and willingness to learn. Employers look for candidates who are eager to learn, and can adapt to new challenges. In your cover letter, express your enthusiasm for the role and the company. Then mention any steps you’ve taken to build your skills — things like attending workshops, taking online courses, or participating in game jams.

Show your personality

The game industry is all about creativity, collaboration, and fun! So let your personality shine through in your cover letter.

Use a friendly tone. Be natural. Be genuine. The person reading your letter wants to know you’re someone they’d enjoy working with.

Here are some writing tips for letting your true self shine through:

Be authentic. Write in a genuine and sincere tone that reflects who you are. Don’t try to sound like someone you’re not, or use overly-formal words just to impress the reader. Just be yourself — let your passion for game development come through.

Use a little humor. Adding a touch of humor can make your cover letter more fun. Just be sure to keep it professional — obviously, this is a time to avoid jokes that someone else might find offensive or inappropriate.

Be enthusiastic. You’re excited about the idea of working at this game company, right? Let that excitement come through in your cover letter. Use positive, energetic language. Show that you’re genuinely interested in the opportunity, and eager to contribute to the team.

Show your interests outside of work. This is optional, but if you want, you can mention personal hobbies that might be relevant or show your unique personality. For example, if you’re a volunteer mod for a gaming chat group, write about how your passion for inclusive communities has shaped your career aspirations.

Use a conversational tone. Write like you’re talking directly to the hiring manager, with a friendly and approachable tone.

Keep it short and sweet

A cover letter shouldn’t be a novel. Stick to one page, and try to make every word count. Be concise and clear, and avoid rambling. Remember the rule: less is more.

I don’t know why, but sometimes when people write cover letters, we tend to write in a dry, business-like manner. So, after you finish the first draft of your cover letter, take a look at this list of common “overly formal” phrases in the “Don’t” column, and change them to the simpler, more friendly phrases in the “Do” column.

Proofread, proofread, proofread

If your cover letter is full of typos and grammar mistakes, it really makes a bad impression. So read it out loud to catch any errors, then ask a friend or family member to check it for you. It’s always better to have another set of eyes on it.

Besides using your editing software’s built-in grammar and spell-checkers, you can take it to the next level using one of these great online tools to check your work:

Grammarly . This is a widely-used writing assistant. Sure, it checks for grammar, punctuation, and spelling errors. But it can also suggest improvements to your sentence structure, clarity, and tone. You can get it as a browser extension, desktop app, and mobile keyboard, so it’s pretty easy to access and use.

Hemingway Editor . This online tool analyzes your writing for readability — then it highlights complex sentences and suggests simpler alternatives. It also identifies passive voice and adverbs, which helps you create a more concise and clear cover letter.

ProWritingAid . This one uses AI to offer suggestions to improve your grammar, writing style, and overall readability. It also integrates with popular writing platforms like Google Docs and Microsoft Word.

LanguageTool. Its name might be boring, but LanguageTool is great. It’s an open-source grammar, style, and spell checker that supports multiple languages. You can use it as a browser extension, desktop app, or online editor.

If all this proof-reading and grammar-checking seems like overkill, let me assure you — it’s worth it. Typos in your cover letter give the impression that you don’t have good attention to detail, or that you simply don’t care.

You’re already putting so much work into writing your cover letter, why not make sure it’s the best it can be?

End with a “call to action”

For the very last paragraph, wrap up your cover letter by thanking the reader for their time, and inviting them to get in touch. Let them know you’re excited to discuss how you can contribute to their team.

This section can be short and sweet, because you want it to be as direct as possible. Here are a few examples of strong “call to action” paragraphs that prompt the hiring manager to take the next step:

• “I’m eager to discuss how my skills and passion for game design can drive success for your upcoming projects. Please feel free to contact me at your earliest convenience to schedule a conversation.”
• “I would love the opportunity to explore how my background in game development aligns with your team’s needs. I’m available for an interview anytime, and I look forward to speaking with you soon.”
• “I’m excited about the possibility of joining your team as a game tester, and I’m confident in my ability to contribute to your team’s success. I look forward to discussing my qualifications with you in more detail.”
• “I believe my unique blend of creativity and technical skillls would make me a valuable asset to your team. I’d be thrilled to discuss how I can contribute to your upcoming projects during an interview.”
• “I’m confident that my passion for the game industry, plus my experience in quality assurance, will make me a strong candidate for this role. Please feel free to reach out so we can discuss how I can help your team achieve its goals.”

The idea is to end your cover letter with a clear call to action, encouraging the hiring manager to take the next step — calling you in for an interview.

Cover Letter Template for Game Jobs

There are a thousand ways to write a cover letter. But sometimes, the hardest part is just getting started. So here’s a template cover letter you can start with — just paste it into your writing software, and start fleshing it out with your own history and personality.

Dear [Recipient’s Name],

I am writing to express my enthusiasm for the [job title] position at [company name]. As an avid gamer and experienced professional in the [relevant industry], I am confident that my skills and passion make me an ideal fit for your team. I have always admired [company name]’s innovative approach to game development and am excited about the opportunity to contribute to your upcoming projects.

In my current role as a [your current job title] at [your current company], I have gained valuable experience in [mention a key skill or responsibility related to the job]. One notable accomplishment was [describe a relevant success story, highlighting the positive impact on the project or company]. This experience has honed my ability to [mention another skill or responsibility], which I believe aligns well with the requirements of the [job title] role at [company name].

What sets me apart from other candidates is my [unique quality or skill]. For example, [provide a brief anecdote or example demonstrating this quality or skill in action]. I am confident that this background would allow me to bring a fresh perspective and creative approach to your projects.

I am eager to discuss how my experience and passion for the video game industry can contribute to the success of [company name]. Please don’t hesitate to contact me at [your phone number] or [your email address] to schedule a conversation. Thank you for considering my application, and I look forward to the opportunity to speak with you further.

[Your Name]

Do I need to write a different cover letter for each company I apply for?

The short answer is, yes. Sure, it might be tempting to create a generic cover letter and send it to multiple companies — and many people do just that. But taking the time to write a unique cover letter for each application is crucial. Here’s why:

Shows genuine interest. Customizing your cover letter shows that you’ve done your research on the company, and you’re genuinely interested in the role. Hiring managers can easily spot a generic cover letter, and it gives the impression that you’re not truly invested in getting a job at this specific company.

Highlights relevant skills. Each job posting will have slightly different requirements, sometimes even at the same company. So writing a unique cover letter lets you emphasize your skills and experiences that are most relevant to the exact job you’re applying for.

Makes a stronger connection. A personalized cover letter helps you build a connection with the hiring manager. When you address them directly, discuss shared values, and talk about how your background fits the company culture, it makes you more memorable.

Is a cover letter required for a game job application?

Not every game job application will explicitly require a cover letter. Even so, it’s always a good idea to include one with your application. Besides all the reasons discussed above, a cover letter can include important information that’s nearly impossible to fit into your game resume .

Here are a few things that your cover letter can show, but your resume can’t:

Showcase your personality . A cover letter lets you inject your personality and passion for the game industry into your job application. This helps hiring managers get a better sense of who you are, and how you might fit into their team’s culture.

Fill in the gaps. Do you have any employment gaps, career changes, or other unique circumstances that might not be obvious from your resume? A cover letter gives you the opportunity to add context and explain your situation.

Be proactive. Even if a cover letter isn’t required, including one shows that you’re proactive and willing to go the extra mile. That can make a positive impression on hiring managers, which increases your chances of landing an interview.

That about covers it

Whew! You made it through. By now, I hope you have a solid understanding of why you need a cover letter, and the exact steps to writing one that’s super effective. And you even have a bunch of examples to get you started, plus a cover letter template to kick it all off.

Now it’s time to start researching those game companies you’re applying to, and then start writing a cover letter of your own. Follow the steps above, and you can’t go wrong. If you need any help, let me know in the comments below.

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READ: Start Your Video Game Career

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2 Comments on “ How to Write a Cover Letter for Game Jobs: The Ultimate Guide ”

I am Sirous. I am 15 years old. I know English Language very well. My major interest is video and computer game design. I would like to if there is any chances for me to study in your college as scholarship student.Can you give me some information please. thank you. karamian

Hi Sirous – most colleges and universities do have options for scholarships, grants, and other types of financial aid. Speak with your school’s guidance counsellor for information, and check out the websites of the colleges and programs you might be interested in attending.

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20 Games Workshop Interview Questions and Answers

Prepare for the types of questions you are likely to be asked when interviewing for a position at Games Workshop.

Games Workshop is always looking for talented and passionate gamers to join their team. If you’re interested in working for this company, you’ll need to be prepared to answer some specific interview questions about your gaming experience and knowledge.

In this article, we’ll give you a rundown of some of the most common Games Workshop interview questions, so you can go into your interview with confidence.

Games Workshop Interview Process

The interview process at Games Workshop can be long and difficult, with some candidates reporting that it took several weeks or even months to hear back after applying. The company has been criticized for its lack of communication during the hiring process, with some candidates saying they never received any feedback after being rejected.

The interviews themselves can also be challenging, with some candidates reporting that they were asked tough questions about their knowledge of the hobby and the company’s products. Others have said that the interviewer seemed disinterested and that the overall experience was quite negative.

• What is your favorite game and why?
• How would you describe yourself as a customer?
• What are some of your strengths and weaknesses?
• Do you have experience working with children?
• What do you think makes a good leader?
• Tell me about a time where you had to work with someone who was difficult, how did you handle it?
• Are you comfortable selling products in person?
• Have you worked in a team environment before?
• Describe the last time that you helped a coworker or friend improve their performance.
• How well do you deal with change?
• Would you be willing to lead classes for new gamers?
• Tell us what you know about Games Workshop.
• What made you choose our store over others?
• Why do you want to work at Games Workshop?
• What do you like to play on your smartphone?
• If a customer asked you if we sold a specific product, what would you do?
• What interests you about this role?
• How would you approach a customer walking into the store?
• Are you able to perform physical tasks such as lifting boxes?
• We really value teamwork here at Games Workshop. Can you tell me about a time when you worked in a team environment?

1. What is your favorite game and why?

This question is a great way to see if you have similar interests as the interviewer. It also shows them what games you play and how often you play them. If you are applying for an online position, it’s likely that your favorite game will be one of those offered by Games Workshop Online.

Example: “My favorite game is Warhammer 40k because I love the strategy involved in building armies and playing with my friends. The first time I played was when I was introduced to the game by a friend who had been playing for years. He taught me all the basics and we’ve been playing together ever since.”

2. How would you describe yourself as a customer?

This question is a great way to learn more about your potential employer’s customer service standards. It also helps you understand what kind of customers they serve and how they want them to feel when they interact with the company. When answering this question, it can be helpful to think about your own experiences as a customer. Consider describing yourself in a positive light so that you show you are someone who would fit well into their organization.

Example: “I am an extremely loyal customer. I have been playing Warhammer for over ten years now, and I love all the new content Games Workshop releases every year. I always make sure to buy any new models or expansions that come out because I know that if I don’t, my favorite characters might get discontinued. I’m also very patient when waiting for my orders to arrive. I know sometimes there are delays, but I appreciate that Games Workshop does everything they can to ensure quality products.”

3. What are some of your strengths and weaknesses?

This question is a common one in interviews, and it’s important to be honest. When answering this question, think about what you’re good at and what you need to improve on.

Example: “I’m very organized and detail-oriented, which makes me great at organizing projects and managing my time. I also have excellent communication skills, so I can explain complex ideas to others easily. My weakness is that sometimes I get too focused on the details of a project and lose sight of the big picture. I’ve learned to work on improving this by taking regular breaks.”

4. Do you have experience working with children?

Games Workshop is a company that focuses on creating games for children. If you have experience working with kids, your answer should show the interviewer how well you can work with them and their unique needs.

Example: “I worked as an after-school tutor for two years at my local elementary school. I helped students learn math concepts through fun activities like board games and card games. The kids loved it because they got to play games while learning, and I enjoyed it because I could see them improve in their skills.”

5. What do you think makes a good leader?

This question can help interviewers understand your leadership style and how you would apply it to a new role. When answering, think about what makes a good leader in general and how those qualities relate to the position you’re applying for.

Example: “A good leader is someone who can motivate their team members while also being approachable. They should be able to provide clear instructions on projects or tasks and give constructive feedback when needed. I believe these are all important skills that can make me an effective leader at Games Workshop.”

6. Tell me about a time where you had to work with someone who was difficult, how did you handle it?

This question can help the interviewer determine how you handle conflict and whether or not you have experience working with difficult people. When answering, it can be helpful to mention a specific example of when you worked with someone who was difficult but also highlight your ability to work well with others.

Example: “I once had a manager that I didn’t get along with very well. We would often disagree on things and he would sometimes make me feel like my ideas weren’t good enough. However, instead of letting this affect me too much, I decided to focus more on what I could do to improve myself rather than focusing on him. This helped me learn how to better communicate my ideas and opinions.”

7. Are you comfortable selling products in person?

Selling products in person is a common job requirement for many sales positions. The interviewer may ask this question to determine if you have experience selling products directly to customers and how comfortable you are with the process. If you do not have direct customer service experience, consider describing a time when you helped someone else sell their product or service.

Example: “I am very comfortable selling products in person because I worked as a freelance artist for several years. During that time, I had to market my services and convince clients to hire me. I also had to pitch ideas to potential clients and explain why they should choose my work over other freelancers’. This experience has prepared me well for working at Games Workshop.”

8. Have you worked in a team environment before?

Games Workshop is a company that relies on teamwork to create its products. The interviewer may ask this question to see if you have experience working in teams and how well you fit into them. Use your answer to highlight any team-building skills or experiences you have.

Example: “I’ve worked in a team environment for the last five years, where I was responsible for leading my team of developers. We were tasked with creating new games and apps for our clients, which required us to work together as a unit. I enjoy collaborating with others and find it easy to communicate with people from all different backgrounds.”

9. Describe the last time that you helped a coworker or friend improve their performance.

This question can help interviewers understand your leadership skills and how you can apply them to a new role. Use examples from previous work experiences where you helped someone improve their performance or learn something new.

Example: “At my current job, I have a coworker who is very knowledgeable about the company’s products but has trouble communicating that knowledge to customers. He often gets frustrated when he doesn’t know an answer to a customer’s question. I’ve tried to help him by asking questions to clarify what he knows and helping him find resources to learn more about the products we sell.”

10. How well do you deal with change?

Change is a constant in the gaming industry, and employers want to know how you’ll adapt to new processes or procedures. Use your answer to highlight your ability to learn quickly and apply what you’ve learned to different situations.

Example: “I’m very adaptable, so I don’t have any issues with change. In my last position, we had to make some changes to our digital platform because of security concerns. The company hired a third-party developer to help us create a more secure system that would protect customer information. We also implemented new features like live streaming and mobile apps.”

11. Would you be willing to lead classes for new gamers?

This question can help interviewers determine if you’re willing to teach others about the games and systems they offer. As a customer service representative, it’s important that you have an understanding of all the products Games Workshop offers so you can answer questions from customers.

Example: “I would be happy to lead classes for new gamers. I love helping people learn how to play their favorite games and introducing them to new ones. In my last position as a sales associate at a gaming store, I led weekly game nights where we taught new players how to play popular tabletop games.”

12. Tell us what you know about Games Workshop.

This question is a great way to test your knowledge of Games Workshop and its products. It also allows you to show the interviewer that you have an interest in their company’s work. To answer this question, research the company thoroughly and explain what you know about it.

Example: “I’ve been playing Warhammer for years now, so I’m very familiar with Games Workshop. The company was founded by two brothers who were passionate about tabletop gaming. They started out selling lead figurines but eventually expanded into other games like Necromunda and Space Hulk. Their most popular game is probably Warhammer 40K, which has spawned several video games.”

13. What made you choose our store over others?

This question is a great way to show your knowledge of the company and its competitors. It also allows you to explain why you’re interested in working for Games Workshop, which can be beneficial if it’s not one of the stores that you’ve worked at before.

Example: “I chose this store because I was impressed with the quality of customer service here. When I visited other locations, I noticed that some employees were more helpful than others, so I decided to apply here. I think my experience as a sales associate would help me provide excellent customer service to all customers.”

14. Why do you want to work at Games Workshop?

This question can help the interviewer determine your level of interest in working for Games Workshop. It can also show them how much you know about the company and its culture. When preparing your answer, make sure to highlight what attracted you to this role and why you think it’s a good fit for you.

Example: “I want to work at Games Workshop because I’ve been playing their games since I was a kid. I love the lore behind each game and the way they bring these stories to life through tabletop gaming. I’m excited to be part of such an innovative company that is constantly changing the face of gaming.”

15. What do you like to play on your smartphone?

This question is a way for the interviewer to get an idea of your gaming preferences and how you interact with games. Your answer should show that you enjoy playing video games, but also highlight any other skills or interests you have in common with the interviewer.

Example: “I love strategy games on my phone. I find it relaxing to play something like Clash Royale where I can just sit back and strategize without having to focus too much on fast-paced action.”

16. If a customer asked you if we sold a specific product, what would you do?

This question is a great way to test your customer service skills. It also allows the interviewer to see how you would interact with customers in person and over the phone.

Example: “If a customer asked me if we sold a specific product, I would first ask them what they were looking for. If it was something that Games Workshop didn’t sell, I would direct them to other retailers who may have the item. If it was something we did sell, I would tell them where they could find it on our website or in-store.”

17. What interests you about this role?

This question is a great way to show your interviewer that you’ve done some research on the company and its role. It’s also an opportunity for you to express any personal interest in gaming or tabletop games.

Example: “I’m very interested in this position because I love working with people, and I think it would be fun to work in a creative environment where we’re all focused on making something new and exciting. I also have a lot of experience playing Warhammer 40k, so I know how much time and effort goes into creating these games.”

18. How would you approach a customer walking into the store?

This question is a great way to assess your customer service skills and how you would interact with customers in the store. It’s important that employees at Games Workshop are friendly, helpful and knowledgeable about their products.

Example: “I would greet them by name if I recognized them as a regular customer. If not, I would ask them how they were doing and what brought them into the store today. Then, I would listen carefully to their response and try to find out more information about what they’re looking for. This helps me understand what kind of product they want so I can help them find it.”

19. Are you able to perform physical tasks such as lifting boxes?

Games Workshop is a physical retailer, so the interviewer may want to know if you’re physically capable of performing tasks like lifting boxes. If you have any physical limitations that would prevent you from doing this, be honest and explain what you can do instead.

Example: “I’m able to lift up to 50 pounds, which I’ve done many times while working at my current job. However, I also understand that Games Workshop has employees who are responsible for moving larger items, so I am willing to help in other ways such as organizing shelves or helping customers find products.”

20. We really value teamwork here at Games Workshop. Can you tell me about a time when you worked in a team environment?

This question is a great way to show your ability to work with others and how you can contribute to a team. When answering this question, it’s important to highlight the skills that make you a valuable teammate.

Example: “I’ve always been passionate about gaming, so I started my own YouTube channel where I play games and give tips on how to improve. My subscribers have become like family to me, and we often collaborate on ideas for new videos or ways to help each other in our lives. We’re all very supportive of one another.”

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An open letter to games workshop.

Dear Games Workshop,

I picked up my first Warhammer models in 2004, not by choice, but because my boyfriend at the time wanted to play and wanted my help to paint his new Bretonnia army. I liked painting the Pegasus Knights, but my involvement with the game started and ended there, though not necessarily by choice. The problem was that whenever I walked by the store, fascinated by the models and trying to pick an army for myself, I was either flatly ignored or asked if I was looking for a present for someone. I was young and less assured of my place in the "geek tribe" and the message employees and patrons of the store gave out was loud and clear, this wasn’t a game for girls.

Years later I met my partner was reintroduced to Games Workshop through his love of the Warhammer 40k universe. I remembered the fantasy version of the game from years earlier and was interested to learn more. Several times I went to the store by myself to pick up presents for him, and to explore the current model range for myself. Every time I was greeted as if I was an interloper, a strange girl who obviously couldn’t have any interest of her own, and must only be shopping for someone else. When I relayed this to my partner he tried to encourage me to give it a shot, even buying me my first kit after I had expressed how much I enjoyed the look of one of the new models. When visiting the stores with him I was still ignored, and even when looking to purchase things for my own rapidly growing army, treated as if I was not part of the community but an outsider who was simply tolerated. I was viewed as the girlfriend just tagging along.

It’s been almost two years now since I started collecting, painting and playing Warhammer 40k, and the state of the community is unchanged from what I experienced over a decade ago. While my local store has wonderful employees there are happy to discuss upcoming news, theories and army compositions with me, I am still eyed with apprehension by the male customers in the store. On one occasion, when my partner and I decided to bring in our models and play on the store’s tables, I was an overt object of curiosity. Other players who approached our table would speak to my partner and not me, assuming he painted and built my army and that I was just “being a good girlfriend”. We even overheard a patron remark that it was “cute” that my partner lets me win. That was the first and last time I played at a store.

I would like to say that online the community is more open and accepting, but that would be a lie. In both the official GW Facebook groups and the unofficial Reddit and blog groups, the moment someone finds out that I am a female is the moment their attitude towards me changes. Females are often ignored, at best, or openly disdained and attacked at worst. Even if they don’t know the sex of another commentator, the community often uses slurs such as “stop whining like a girl” and “what’s wrong, PMS?”, just to mention a few often seen ones.

Looking at the range of models offered for the Warhammer 40k universe and it is quickly apparent that the problem is systemic. Of the vast model range and number of army choices, it’s clear that the grim dark future you envision is white and male. Only a handful of female presenting figures exist, and only one female army, Sisters of Battle, which haven’t had updates in nearly two decades and exist almost entirely in metal. The only somewhat female non-human army, Slaanesh demons, are slowly being killed off by GW with the newest codex release for demons removing three options for an army with too few options already.

I have seen endless essays, blog posts, Reddit discussions, letters in White Dwarf and posts on the official Facebook pages from other players frustrated with both the lack of representation from non-white males in the game and the lack of acceptable response from you on the issue. The standard replies to calls for more female representation fall into one of three categories: process, demand or lore.

The process reply involves a condescending response about how of course there should be more female representation, and they will definitely be working on it in the future but sadly it takes 2-3 years to see what is being worked on now appear on store shelves. While this may be a quasi-truthful response based on actual production times, why is female representation something that is only being discussed now? If it was something you have been thinking about for awhile we should have seen an increase in female representation by now.

The demand reply is generally my favourite for being without a doubt the most disheartening one. We don’t make new models of that army because the demand isn’t there for it. This is the reply most often seen in response to calls from both men and women for new Sisters of Battle figures. How can you accurately measure demand for something that has had no resources put into it for almost two decades? Of course sales of a heavy outdated and expensive line are going to be low. Creation of more figures that represent females can also bring more females into the community. It’s a chicken and egg scenario and it seems female representation is always going to be the loser.

The lore reply is more obvious in non-official channels, only popping up occasionally on official ones. This reply involves a long rambling explanation of how in the grim dark of the future there can’t be female models of a specific army because of one lore reason or another. For instance, Space Marines can’t have females because Space Marines are only male in the lore because of their creation from gene-seed of a specific primarch. Coincidentally this is the same explanation used for why there aren’t other races in the space marine army. It also is the reply that contradicts your own written universe where there are females represented in many stories, in a variety of different roles.

Whatever the true explanation is for the lack of female representation in the Warhammer 40k universe, it’s a problem that needs to be addressed. Not three years from now, but now. I love the hobby, but I don’t like the community. The toxic atmosphere in the community is a result of the public face of Games Workshop. The response to calls for female representation only fuels those who would like to keep the hobby white male because they are taking their cue from the company. If the company ignores female representation and explains away their decisions not to increase, it sends the message that it is something that is important to the hobby as a whole and that in turn increases the pushback on females entering the game.

So what’s the way forward? Assuming that you even want to address this issue, which I am not convinced you do, you need to start online. The official community pages need to come down hard on commenters who are sexist and racist. There needs to be more representation of females among your publicly visible staff, this includes your Twitch stream and YouTube channel content. There needs to be education at the store level about equal treatment of people who walk through the door, regardless of sex. There needs to be a push for female representation in White Dwarf articles, especially in the battle reports. There needs to be so much more than what is happening now.

In the last 12 months, GW has seen their shares rise more than 250 percent, it’s time to pay back your growing community by doing a better job at representing all of them.

A female, a hobbyist and a disciple of Slaanesh

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