non medical senior care business plan

Non Medical Home Care Business Plan Template

Written by Dave Lavinsky

Non Medical Home Care Business Plan

You’ve come to the right place to create your Non Medical Home Care business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Non Medical Home Care businesses.

Below is a template to help you create each section of your Non Medical Home Care business plan.

Executive Summary

Business overview.

Caring Companions Home Care is a startup non medical home care company located in Missoula, Missouri. The company is founded by Jim and Janice Lockwood, former managers for a home care business for over twenty years. Their experience in all facets of the business, including operations and administrative management, led to repeated stellar reviews of the business by the residents of Missoula who hired them to manage the care for their loved ones.

Jim and Janice Lockwood formed a team to produce an online system that assists the in-home caregivers with up-to-the-minute information on the status of the home client, medication needs, recent events/experiences, medical changes and other pertinent information. This allows each caregiver to enter the home of their client fully prepared with the latest information on the needs of their client. Caregivers provide general non medical assistance and care for the elderly or infirm in their own homes, offering a stable, reassuring continuance of familiar surroundings while able to remain in their own homes.

Product Offering

The following are the services that Caring Companions Home Care will provide:

• Personal care
• Companionship
• Meal planning and preparation
• Medication reminders
• Light housekeeping
• Transportation and Errands
• 24/7 assistance

Customer Focus

Caring Companions Home Care will focus on family caregivers of seniors and on seniors. They will focus on individuals with chronic illnesses. They will also focus on post-surgical or post-hospitalization individuals. They will focus on individuals with disabilities. They will focus on medical doctor organizations and community associations who work with elderly and disabled individuals.

Management Team

Caring Companions Home Care will be owned and operated by Jim and Janice Lockwood. They have recruited two former assistants to join them in starting their new company, Shawn Trentham and Cassidy Lovell, who will now take on the roles of assistant managers in the startup company, each managing specific areas according to their abilities and skills.

Caring Companions Home Care is the realization of a dream for Jim and Janice Lockwood. While working at their former place of employment, they saw all that could be accomplished and improved by processing many operations digitally, scheduling efficiently, and coordinating with home care companions via a client/caregiver digital platform. With these improvements now on the way, they’ve set out to improve all systems and processes to give their customers the best possible care in their own homes.

Shawn Trentham is a former caregiver with seven years of experience. His strength and mobility create a significant plus when working with clients who are larger and require movement from a wheelchair, for instance, to a sofa, or other movement requirements of a similar nature. Shawn’s new role will be that of the Training Manager for all new employees, as well as the first point of contact for employees who are already trained.

Cassidy Lovell, also a former caregiver with six years of experience, will take on the role of Scheduling Manager. She will oversee and direct all schedules for the team of caregivers at Caring Companions Home Care and will dedicate her efforts to assist customers efficiently, with compassion, in every contact.

Success Factors

Caring Companions Home Care will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team at Caring Companions Home Care
• Comprehensive menu of services, customized to need, provided for each client
• Complete digital platform system of up-to-the-minute caregiver and client notes
• Caring Companions Home Care offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Caring Companions Home Care is seeking $200,000 in debt financing to launch its Caring Companions Home Care. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Caring Companions Home Care.

Company Overview

Who is caring companions home care.

Caring Companions Home Care is a newly established, full-service non medical home care company in Missoula, Missouri. Caring Companions Home Care will be the most reliable, cost-effective, and efficient choice for those who need care in Missoula and the surrounding communities. Caring Companions Home Care will provide a comprehensive menu of personal and domestic services for any chronically ill, senior, or disabled individual to utilize. Their full-service approach includes a comprehensive array of services and assistance choices.

  Caring Companions Home Care will be able to offer the very best home care assistance available. The team of professionals are highly qualified and experienced in all aspects of care and assistance and will be fully trained by Caring Companions Home Care before responding to client calls for care. Caring Companions Home Care removes all headaches and issues of the disabled, elderly and chronically ill individuals of Missoula, and it ensures all issues are taken care of expeditiously, while delivering the best customer service.

Caring Companions Home Care History

Since incorporation, Caring Companions Home Care has achieved the following milestones:

• Registered Caring Companions Home Care, LLC to transact business in the state of Missouri.
• Has a contract in place at one of the area buildings for a 10,000 square foot office and staff conference room.
• Reached out to numerous former clients and contacts to include Caring Companions Home Care when they need assistance.
• Began recruiting a staff of ten and office personnel to work at Caring Companions Home Care.

Caring Companions Home Care Services

The following will be the services Caring Companions Home Care will provide:

• Transportation and errands

Industry Analysis

The non medical home care industry is expected to grow over the next five years to over $10 billion. The growth will be driven by the increase in age of the general population, as more seniors live longer, independent lives. The growth will also be driven by the ability of younger generations to cover the cost of personal care for parents and family members. The growth will be driven by an increased number of caregivers who are trained in the non medical caregiver industry. The growth will be driven by individuals who are amenable to working all hours of the day or night. Costs will likely be reduced as digital platforms will assist caregivers in providing communication online rather than in-person visits.

Customer Analysis

Demographic profile of target market.

Caring Companions Home Care will target family caregivers of seniors and seniors. They will target individuals with chronic illnesses. They will also target post-surgical or post-hospitalization individuals. They will target individuals with disabilities. They will target medical doctor organizations and community associations who work with elderly and disabled individuals.

Customer Segmentation

Caring Companions Home Care will primarily target the following customer profiles:

• Elderly and infirm individuals who need care assistance
• Individuals with disabilities who need care assistance
• Post-surgical or post-hospitalization individuals who need care assistance
• Medical groups and community associations who work with elderly and disabled

Competitive Analysis

Direct and indirect competitors.

Caring Companions Home Care will face competition from other companies with similar business profiles. A description of each competitor company is below.

Mountain View Respite Care

Mountain View Respite Care is an indirect competitor in that the care offered is for caregivers who need rest from their typical duties. Caregivers can rest for up to two weeks, bringing heir loved ones with them for care at the same time. This allows family members an optimal situation and a rest from assisting seniors who are seriously ill or have dementia and other cognitive disabilities. By providing for both the clients with assistance needs and the caregiver who visits for a rest, Mountain View Respite Care becomes the perfect solution for both parties.

Roger Stone formed Mountain View Respite Care as a result of watching the care given to both his parents during their years of declining health. He noted that the caregivers worked 24/7, often with shift changes in the middle of the night, and were in need of help themselves to continue their duties. When he noted the family members needed help as much as those they cared for, he pursued the idea and launched the Mountain View Respite Care center in 2017. The needs of caregivers are now met, as well as the elderly and disabled or ill clients who visit the center with them.

Harmony Home Care Solutions

Harmony Home Care Solutions is a direct competitor located in the northeast suburban area of MIssoula, Missouri. It is owned and operated by Henry Dowling, who owns two additional locations in other regions of Missouri. Harmony Home Care Solutions provides care attendants who help with personal grooming, bathing, and toileting. They also provide transportation and run errands for clients. The assistants often take care of housekeeping, as well.

The caregiver shifts for Harmony Home Care Solutions are up to 6 hours each; in any 24-hour period of time 4 care attendants are provided. This allows the company to avoid paying full-time wages for any employee, listing each as part-time and not eligible for health care services. The company has fifteen part-time caregivers and three in-office administrative clerks. The outreach and target audience for the company is to seniors who need to augment Medicare benefits with non medical home care. Harmony Home Care Solutions provides those weekly hours and coordinates with Medicare services to effect a full week of care, while providing limited service during those hours.

Serenity Support Services

Serenity Support Services provides hospice care to patients who are typically within the final six to eight months of their lives. The company is owned by Greta Simmons, a former caregiver who chose hospice services because she believes the clients need the most concentrated, mindful care during those last months of life. Serenity Support Services is a direct competitor; however, the service is limited compared to the wide array of services offered by Caring Companions Home Care. The care attendants for Serenity Support Services provide medications, which entails regulating the professional certifications for aides in order to do so, and they assist with bathing and other personal care issues. They run errands and provide transportation to medical appointments, often helping them communicate with doctors or other care providers. The hospice staff is focused on end-of-life care, which is typically pain relief. Therefore, care attendants must be carefully vetted to avoid any abuse of medication usage by staff members.

Competitive Advantage

Caring Companions Home Care will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Caring Companions Home Care will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a comprehensive array of personalized services, crafted to meet the individual needs of each client.
• Unique digital platform offering up-to-the-minute client information for caregivers.
• 24-hour care with detailed attention provided for medication reminders and assistance.
• Unbeatable pricing to its clients; they will offer the lowest pricing in town.

Promotions Strategy

The promotions strategy for Caring Companions Home Care is as follows:

Word of Mouth/Referrals

Caring Companions Home Care has built up an extensive list of contacts over the years by providing exceptional service and expertise to the clients of their other locations and because they’ve offered stellar care as managers of a home care company themselves. Most clients have already indicated they will follow Jim and Janice to their new company and will also help spread the word of Caring Companions Home Care.

Professional Associations and Networking

Jim and Janice Lockwood will network extensively within the community groups, hospital associations and senior/elderly groups that can direct clients to their care group. They will become actively engaged in assist others within these groups, with the hoped for result of growing their own business.

Website/SEO Marketing

Caring Companions Home Care will fully utilize their website. The website will be well organized, informative, and list all the services that Caring Companions Home Care is able to provide. The website will also list their contact information and schedules for care attendants and clients. The interactive platform allows caregivers to instantly detail information for the other caregivers on their team, offering outstanding results for the clients of the company. The website presence will use enhanced SEO marketing tactics so that anytime someone types in the Google or Bing search engine “non medical home care company” or “home caregivers near me”, Caring Companions Home Care will be listed at the top of the search results.

The pricing of Caring Companions Home Care will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Caring Companions Home Care. Operation Functions:

• Jim and Janice Lockwood will be the co-owners of the company. They will jointly oversee all staff and manage client relations. Jim and Janice have spent the past year recruiting the following staff:
• Shawn Trentham is a former caregiver who will be the Training Manager for all new personnel. His ability to demonstrate best practices while maintaining professionality will be a winning combination of skills to demonstrate to new employees.
• Cassidy Lovell, also a former caregiver with six years of experience, will take on the role of Scheduling Manager. She will oversee and determine all schedules for the team of caregivers. She will also direct her efforts to assist customers efficiently, with compassion, with every contact.

Milestones:

Caring Companions Home Care will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office space
• 5/15/202X – Finalize personnel and staff employment contracts
• 6/1/202X – Finalize client contracts for Caring Companions Home Care
• 6/15/202X – Begin networking at association events
• 6/22/202X – Begin moving into Caring Companions Home Care office
• 7/1/202X – Caring Companions Home Care opens its office for business

Financial Plan

Key revenue & costs.

The revenue drivers for Caring Companions Home Care are the fees they will charge to the customers for their extensive list of services provided in non medical home care.

The cost drivers will be the overhead costs required in order to staff Caring Companions Home Care. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Caring Companions Home Care is seeking $200,000 in debt financing to launch its non medical home care company. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs, along with association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Home Care Clients Per Month: 125
• Average Revenue per Month: $250,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, non medical home care business plan faqs, what is a non medical home care business plan.

A non medical home care business plan is a plan to start and/or grow your non medical home care business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Non Medical Home Care business plan using our Non Medical Home Care Business Plan Template here .

What are the Main Types of Non Medical Home Care Businesses? 

There are a number of different kinds of non medical home care businesses , some examples include: Personal Care, Homemaking, and Companionship.

How Do You Get Funding for Your Non Medical Home Care Business Plan?

Non Medical Home Care businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Non Medical Home Care Business?

Starting a non medical home care business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Non Medical Home Care Business Plan - The first step in starting a business is to create a detailed non medical home care business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your non medical home care business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your non medical home care business is in compliance with local laws.

3. Register Your Non Medical Home Care Business - Once you have chosen a legal structure, the next step is to register your non medical home care business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your non medical home care business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Non Medical Home Care Equipment & Supplies - In order to start your non medical home care business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your non medical home care business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful non medical home care business:

• How to Start a Non Medical Home Care Business

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Non-Medical Home Care Business Plan

The global home healthcare market is increasing due to the aging population and is only anticipated to grow. You might be the ideal candidate to launch a home healthcare service if you’re an entrepreneur who recognizes the potential of the home care sector. But to start with it, you will need a plan.

Need help writing a business plan for your non-medical home care business? You’re at the right place. Our non-medical home care business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

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How to Write a Non-Medical Home Care Business Plan?

Writing a non-medical home care business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Introduce your business:

• This section may include the name of your non-medical home care business, its location, when it was founded, etc.

Market opportunity:

Home care services:.

• For instance, you may include meal preparation, companionship, social interaction, medical checkups, etc.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

• Personal care services
• Companionship services
• Meal preparation
• Home safety evaluation
• Describe the legal structure of your non-medical home care company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, elderly people or handicapped people who needs help are your target audience.

Market size and growth potential:

Competitive analysis:, market trends:.

• For instance, remote monitoring systems are in trend nowadays.

Regulatory environment:

Here are a few tips for writing the market analysis section of your care agency business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services:

Mention the services your business will offer. This list may include services like

• Home safety analysis
• Live-in care
• Light housekeeping

Describe each service:

Additional services:.

In short, this section of your non-medical home care plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

• For example, advanced care, affordable pricing, flexible schedule, and well-trained staff can be your USP.

Pricing strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your non-medical home care business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your non-medical home care business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your non-medical home care business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

• It should include, key executives(e.g. COO, CMO.), senior management, and other department managers including their education, professional background, and any relevant experience in the cleaning industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your non-medical home care business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample non-medical home care business plan will provide an idea for writing a successful non-medical home care plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our non-medical home care business plan pdf.

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Frequently asked questions, why do you need a non-medical home care business plan.

A business plan is an essential tool for anyone looking to start or run a successful non-medical home care business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your non-medical home care company.

How to get funding for your non-medical home care business?

There are several ways to get funding for your non-medical home care business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your non-medical home care business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your non-medical home care business plan and outline your vision as you have in your mind.

What is the easiest way to write your non-medical home care business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any non-medical home care business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to Start a Non-Medical Senior Care Business

• Small Business
• Types of Businesses to Start
• Starting a Medical Business
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How to Run a Small Business From Home

Checklist for opening a day care center, how to start a business in home health care.

• How to Start a Home Day Care in Ontario, Canada
• How to Open a Non-Medical Homemaker & Companion Business

The need for elder care is on the rise as more senior adults are living longer and choosing to "age in place." While many seniors require more involved medical care, a large majority simply need assistance with the daily routines of bathing, dressing, preparing meals and performing household chores. If you enjoy working with older adults and want to run your own business, establishing a non-medical senior care business may be for you.

Develop a Business Plan

Begin your business venture by drawing up a formal business plan. Your planning will help you to understand the market and its needs, clarify your goals, structure your business, determine your monetary needs and lay out the actionable steps required to launch and maintain your company.

Often "senior care" is defined as helping older people in their homes with daily living activities, but there are additional services that could benefit seniors. A company that offers transportation services, medical claims assistance, retrofitting of homes for safety or handyman services can also address the specific needs of older individuals. You may want to consider one of these options to develop your own service niche within the industry.

Set up the Business Structure

Determine the legal structure of your company for tax purposes. Will you have a business partner? Will you operate as a Subchapter S corporation, an LLC or a sole proprietorship? Or, instead of doing all the set up work yourself, consider a franchise operation. You will also need to get an Employer Identification Number or EIN from the IRS in order to operate as a business and file your taxes. Finally, determine the types of service you will offer and your hourly or per-service rate.

Pursue Licensure and Certifications

Check with your state for regulations and requirements for running a home care business. Licensing fees for a home care business vary from state to state, but for reference the initial licensing fee in Texas is $1,750. There will be additional fees for setting up your business and registering it with the state. Additionally, if you choose to participate in the Medicare program and accept payment through that system, you must be certified for the program before you can serve eligible participants.

Acquire Business Insurance

Protect yourself and your company with business insurance designed to meet the specific needs of a home care company. Liability coverage can pay damages if a client is injured while in your care or if you accidentally break something in their home.

Consider Back Office Operations

Configure a system for handling incoming phone calls to your business and scheduling of clients. Set up an accounting system for invoicing your clients, processing payments as well as tracking income, expenses and tax-reporting details. If you decide to expand beyond a single-person operation, you will need field workers as well as office support staff to manage these behind-the-scenes aspects of your business.

Purchase Supplies

Supplies are likely to be fairly limited in this business, but you may want to invest in a few items for your own convenience and self-care. Protective gloves, hand sanitizer, lotion and a name tag may be useful during daily operations.

Market Your Business

Market your business not only to your prospective clients, but also to their adult children. While many seniors want to remain in their homes, it is often their adult children who recognize the necessity for outside help and make the move to hire a in-home caregiver. Advertise in small local newspapers, and place brochures in doctors' offices and health care facilities. Also, establish a website for your business and use social media.

Schedule and Visit Clients

As you receive requests for service, set up times to visit clients and assist them in their homes. If you are visiting more than one client each day, be sure to allow time for travel between homes.

Consider establishing a signed contract between you and your clients concerning the terms of your service. Perhaps require holding a credit card on file or limit the credit terms to 10 days in order to assure timely payment for your services.

• Entrepreneur: Senior Home Care Agency
• Seniorservicebusiness.com: 4 Things You Must Know Before Starting A Non-Medical Home Care Business
• Seniorservicesbusiness.com: 5 Questions To Ask Before Starting A Senior Home Care Business
• Texas.gov: How to Become a Licensed HCSSA Provider
• SCORE.org: 8 Ideas to Start a Business Helping Seniors
• Allbusiness.com: What Does a Business Plan Include?
• State of Texas: Resources for DADS Service Providers
• PAS: Texas Medicaid 1915(c)
• Once you get a few clients, you will begin to gain more through word-of-mouth and your advertising costs should be reduced.
• Don't try to take on too many clients when you first start. Choose the number of hours per week you will work and stick to that. If your business continues to grow, consider bringing in additional help.

Elisabeth Natter is a business owner and professional writer. She has done public relations work for several nonprofit organizations and currently creates content for clients of her suburban Philadelphia communications and IT solutions company. Her writing is often focused on small business issues and best practices for organizations. Her work has appeared in the business sections of bizfluent, azcentral and Happenings Media. She holds a Bachelor of Arts degree in journalism from Temple University.

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• 4 What Are the Requirements for Opening a Day Care Center?

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Starting your own non-medical home health care business – A complete guide

• Home Health Care
• Nov 09, 2018

Non-medical home care is a great business opportunity for anyone who is caring, trustworthy, and empathetic. In the next few years and decades, the need for at-home care will rise dramatically, due to the aging population of Baby Boomers , and an overwhelming preference among elderly individuals to “age in place”, rather than live in an assisted-living facility or nursing home.

If you’re interested in working in this field, we’ve put together a guide on how to get a license for a home health care business, outlined the business plan for a home care agency, and put together some of our top tips for how to start a non-medical senior care business. Read on and get the details now.

How to get license for home health care business and other requirements

Licensing requirements for home health care businesses will vary, based on your state and even your city. We’ll discuss the process of obtaining licensure in more depth later in our guide. First, let’s focus on the basics – what home health care agencies are, and what they do.

What is a home health care agency?

A home health care agency is, essentially, any business that takes care of the elderly, disabled, or folks with special needs – in a non-medical capacity. Unlike a home care nurse, for example, you are not responsible for administering drugs and medicine, or other such tasks.

Different elderly care and home health care business ideas

Need some elderly care business ideas? Wondering what options, you have for your services? Here are a few different strategies and idea you can use, and a few examples of common home health care agency businesses.

Senior needs assistance

This type of home care primarily involves caring for the day-to-day needs of a senior, such as helping them get groceries, driving them to doctor’s appointments, cooking for them and helping them eat, and other such basic tasks involving health, nutrition and hygiene.

24-hour home health care

This usually involves two caregivers, who both work 12 hours shifts, and look after all of the basic necessities of an elderly or disabled individual, to ensure that they are safe, and have all of their needs met.

Transportation services for the elderly and handicapped

If you want, you can specialize in providing independent transportation services for elderly, handicapped, and disabled individuals. This may require you to invest in a van or a large vehicle with support for wheelchair lifts, and other specialized equipment.

Elderly and PWD equipment and facilities

You could also start a business that supplies equipment for Persons with Disabilities (PWDs) and the elderly, such as shower rails, walk-in showers, non-slip mats, stairlifts, and other such equipment. If you’re handy and love working on home improvement projects, this may be a viable business model for you.

Technical support and assistance

Elderly individuals tend to have issues with modern technology. Offering IT, tech support, and technical assistance to these older folks can be a great way to make a living, particularly if you love technology.

In home care

In home care usually involves helping an elderly person with most or all of their day-to-day tasks, and providing them with companionship, care, and assistance whenever they need it. You may choose to offer in-home care to a number of different clients – or live with one client full-time.

Starting a Non-Medical Home Health Agency

Wondering how to start a non-medical home health care business? Here are a few things you should know.

How much does it cost to start a home health care business?

Starting a non-medical home health agency is actually quite inexpensive, compared to other businesses. You do not need much initial equipment – and if you’re working on your own, you won’t have expenses for any other employees.

Typically, the highest costs will be related to getting licensed and certified in your state. In some cases, you could start your business for less than $1,000. However, your costs will be higher if you need a vehicle with a chairlift, or any other specialized equipment.

Home health care business income

Wondering what your home health care business income will look like, once your company has gotten off the ground? The national average rate for at-home non-medical care is about $27, so you could make up to $50,000 per year or more – depending on how much you charge for your services.

And, if you expand and hire more employees, you can pay them hourly wages – averaging $11-$15 per hour – and keep the rest of your profits for yourself. As your business grows, your expenses will go up, but so will your profits!

Home health agency license certification

Getting home health agency license certification is the first step you’ll need to take to start running your business. The non-medical home care business forms and licenses you’ll need depend on your state.

Because the process varies so widely based on your state, it’s hard to give you step-by-step instructions on what to do. However, you’ll usually need, at the very least, to take a specific training course , and become certified for CPR/AED. In some states, you don’t need any special license beyond this – but in others, you may need to take other courses for personal care, and caregiver training. Here’s a full list of requirements by state .

Business plan for home care agency

Building a business plan for your home care agency is a key step in determining if your business will be viable or not – and if it’s a worthwhile investment. In your business plan, among other things, you’ll outline:

• The rate you’ll charge for your services
• Your target demographic
• Costs associated with licensing and certification
• Your monthly budget and break-even rate
• Your business objectives and goals
• Your corporate values
• Expansion plans

You can’t start a successful business without a plan – so think through every aspect of your business when creating your business model. This guide from Bplans is a good place to start, if you need more help writing your plan.

Sample budget for home health care agency

Your budget will vary, depending on the services you’re offering. However, you can expect to budget for:

• A professional website
• The cost of incorporating your business
• Cost of software (billing, scheduling, marketing, communication, etc.)
• Marketing (flyers, posters, billboards, online advertisements, etc.)
• Licensing and certification materials and test costs
• Payroll (if you are hiring additional staff)
• Office equipment and supplies
• Office costs (not applicable if you are working out of your own home)
• Insurance (liability, automotive, etc.)
• Nursing supplies

Depending on how you structure your business, you may also incur other additional costs. But these are the primary costs associated with a one-person home health care agency.

Home health care marketing plan. Ideally, you’ll want to target your marketing efforts at three primary demographics:

• Older adults and seniors
• Adult children of seniors
• Other relatives of persons with seniors, handicapped individuals, or persons with disabilities

Your marketing plan should focus primarily on these three market segments. One great place to start is by contacting doctors and asking for referrals, or if you can put literature or advertisements about your services in their offices. Your home health care marketing plan should also include:

• Social media (Twitter, Facebook, Instagram, etc.)
• A strong online presence, with a modern website optimized for high search engine results
• Blogging and content creation, to bring in more customers and educate them
• Placing ads in local newspapers, and listing your business in The Yellow Pages, and in other local publications
• TV and radio ads can be a viable option, but are usually quite expensive – don’t invest in these until your business has already gotten off the ground

It may be worth reaching out to a small, local advertising or marketing agency to see what they will charge to assist you in creating a marketing plan. It’s cheaper to do it yourself, but if you partner with a professional, they’ll certainly be able to help you grow your business more quickly.

Home health care insurance – what coverage do I need?

This depends on the services you’re offering. At a minimum, you’ll need:

Professional liability insurance , which protects you from claims of malpractice, incompetence, or negligence. This is also known as “ errors and omissions” insurance .

Depending on what you do, you may also need:

General liability insurance , to protect you from claims involving third party bodily injuries and property damage resulting from your product or operation.

Cyber security insurance , which can protect you from some HIPAA penalties resulting from a hack or breach that reveals a customer’s PII (Personal Identifiable Information).

Get Started Now!

After reading this guide, you’ll know how to start a private home care business on your own. Do a bit more research, decide if this is right for you, and get started right away! You’ll be able to do good in your community, and start a successful, profitable business.

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How To Start a Non-Medical Home Care Business

Starting a non-medical home care business is a great way to be your own boss and help others in your community. 

Here are the 8 steps you can take to get started on building your very own non-medical home care business.

8 Steps to Launching a New Non-Medical Home Care Business

1. name your non-medical home care business.

Give your non-medical home care business an identity so people will think of it as a well-known and respected brand. You can take the name of your non-medical home care business from your industry, focus on a geographical location, or use your own name among other options.

The main goal for naming your non-medical home care business is to make it sound appealing and trustworthy so that potential clients will be motivated to use your services. 

2. Choose a Legal Form for Your Business

By incorporating your non-medical home care business, you will limit your liability. You can incorporate as a Limited Liability Company (LLC), a C Corporation (C-Corp), or an S Corporation (S-Corp). Or you can operate as a sole proprietorship.

The business structure you choose for your non-medical home care business will determine the amount of taxes you pay and which state or federal tax forms you need to file.

Read our article comparing the most common non-medical home care business structures .

3. Write a Non-Medical Home Care Business Plan

All non-medical home care business owners should develop a business plan. 

A business plan is a document that outlines the goals, strategies, and operations of a business. It can be used to secure funding from investors or lenders, as well as to guide the day-to-day operations of the business. The business plan should include information on the company’s products or services, market analysis, financial projections, and management team among other things.

Read our article about how to write a non-medical home care business plan .

4. Apply for the Necessary Permits and Licenses

There may be required licenses and permits you need to obtain before launching your non-medical home care business.

For example, if you’re going to be providing care in the home, you’ll likely need a business license from your state’s department of health. 

You must also register your non-medical home care business as a legal entity with the state where you plan to do business. You can simply file an online form through your Secretary of State website.

Registering with the federal government is also essential so you can properly pay taxes for your business. You will also need an Employer Identification Number (EIN), which you can apply for at the IRS website, if you plan to hire employees.

Read our article about obtaining the proper non-medical home care business licenses .

5. Determine Your Budget & Apply for Funding as Needed

In developing your non-medical home care business plan, you will figure out how much funding you need to start and grow your business.

If you have your own funds to invest in your non-medical home care business, you may consider taking advantage of that. In addition to your personal funds, other forms of potential funding for your non-medical home care business include traditional bank loans, SBA loans, credit cards, angel investors and family and friends.

Read our article about the costs associated with starting a non-medical home care business to help you determine if funding is needed. 

Read our article about how to fund your non-medical home care business . 

6. Get the Technology & Software Needed to Run Your Business Efficiently

When you start your non-medical home care business, it’s essential to have the right technology in place to maximize efficiency. You definitely need a computer with Internet access, and accounting software for tracking expenses and revenues. 

You may also want to invest in a customer relationship management (CRM) system to manage client information, as well as marketing automation software to generate leads and grow your business.

Other essential non-medical home care business startup technology includes:

-An appointment scheduling system

-A payment processing system

-A project management tool

7. Market Your Non-Medical Home Care Business to Potential Clients

Before you start selling your services , you have to let the world know you exist. The first step is to create a website so people can learn more about your services and how they benefit them.

After you launch your website, start promoting it through social media channels like Facebook, LinkedIn and Twitter. Also consider networking with other people in the non-medical home care industry through social media and blogs so they can help share your business. 

You also need to start gathering the materials needed to execute on your promotions strategy, which is your strategy for attracting new customers. Non-medical home care businesses should consider the following promotional strategies for which you should start getting prepared: 

-Develop a sales pitch

-Create an email list

-Attend non-medical home care trade shows and events

-Develop partnerships with other businesses

-Get involved in the community

Read our article about how to market your non-medical home care business for more tips.

8. Get New Clients & Grow Your Business

When you promote your services , you’ll start to get interest from potential clients . 

Make sure you’re ready to serve these clients . Also, be sure to establish systems to ensure consistency and reduce costs. And be sure to find and train the right people to help you grow your non-medical home care business.

Read our article about how to effectively grow your non-medical home care business to learn more.

Starting a Non-Medical Home Care Business FAQs

Why start a non-medical home care business.

There are many reasons to start a non-medical home care business. First, the industry is growing rapidly due to aging Baby Boomers and advances in home health care technology. This provides entrepreneurs with a great opportunity to enter the market and be successful.

Second, starting a non-medical home care business is a way to make a difference in the lives of your clients. You’ll be helping seniors and other individuals live independently in their homes by providing them with essential care services.

Third, starting a non-medical home care business is a great way to be your own boss and achieve financial independence. 

What are Some Tips for Starting a Non-Medical Home Care Business?

Here are some tips for starting a non-medical home care business:

• Research the market. 
• Develop a business plan. 
• Choose the right location. 
• Train your staff. 
• Invest in the right technology. 
• Promote your business. 
• Get involved in the community. 
• Establish partnerships with other businesses. 
• Focus on quality. 
• Get new clients and grow your business.

Where Can I Find a Simple Checklist for Starting a Non-Medical Home Care Business?

A simple checklist to use when starting a non-medical home care business is as follows:

• Name Your Non-Medical Home Care Business : This should be done with care, as your brand is important for attracting the right customers. A simple, memorable name will go a long way.
• Choose a Legal Form for Your Business : Whether you choose to become a sole proprietorship, partnership, LLC, corporation or another option will depend on your business. Ensure that you are aware of all the implications of each type.
• Write a Non-Medical Home Care Business Plan : Your business plan will also help you determine what your start-up costs will be and will provide a roadmap with which you can launch and grow .
• Apply for the Necessary Permits and Licenses : In most locations you will be required to apply for a business license and/or permits before you can begin operations.
• Determine Your Budget & Apply for Funding as Needed : You will need to know how much money you have to spend on all of your business-related expenses before opening any doors. If needed, apply for a small business loan or other funding options.
• Get the Technology & Software Needed to Run Your Business Efficiently : You need to have the right tools in place to succeed. Implement software that will help you manage your time, contacts, and business operations in general.
• Market Your Non-Medical Home Care Business to Potential Clients : A solid marketing plan will be crucial to your success. It should focus on attracting the right customers so that you can provide them with the services they truly need. 
• Get Clients & Grow Your Business : Once you have a solid marketing plan, it's time to actively pursue and secure those who could benefit the most from your services . 

Starting a non-medical home care business becomes easier if you follow the tips outlined in this article. Remember to research the market, develop a business plan, and invest in the necessary technology and software. Most importantly, focus on offering high-quality service and attracting new clients. 

How to Start a Non Medical Home Care Business

Starting a non medical home care business can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful non medical home care business.

Importantly, a critical step in starting a non medical home care business is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps To Start a Non Medical Home Care Business :

• Choose the Name for Your Non Medical Home Care Business
• Develop Your Non Medical Home Care Business Plan
• Choose the Legal Structure for Your Non Medical Home Care Business
• Secure Startup Funding for Your Non Medical Home Care Business (If Needed)
• Secure a Location for Your Business
• Register Your Non Medical Home Care Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Non Medical Home Care Business
• Buy or Lease the Right Non Medical Home Care Business Equipment
• Develop Your Non Medical Home Care Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Non Medical Home Care Business
• Open for Business

1. Choose the Name for Your Non Medical Home Care Business

The first step to starting a non medical home care business is to choose your business’ name.

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your non medical home care business:

• Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing . Come up with a name that reflects the desired brand and/or focus of your non medical home care business.

2. Develop Your Non Medical Home Care Business Plan

One of the most important steps in starting a non medical home care business is to develop your non medical home care business plan . The process of creating your plan ensures that you fully understand your market and your business  model. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your non medical home care business.
• Company Overview – this section tells the reader about the history of your non medical home care business and what type of private home care business you operate. For example, are you a home health agency, in-home care service, home nursing service, personal home care service, or a respite care business?
• Industry Analysis – here you will document key information about the home care services industry. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target customers are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing services like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer
• Prices : Document the prices of your products/services
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract customers to your non medical home care business? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your non medical home care business make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your business?

Finish Your Business Plan Today!

3. choose the legal structure for your non medical home care business.

Next you need to choose a legal business structure for your non medical home care business and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the non medical home care business and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a non medical home care business together. The partners share in the profits and losses of the business.

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a non medical home care business include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a non medical home care business is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your non medical home care business, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

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4. Secure Startup Funding for Your Non Medical Home Care Business (If Needed)

In developing your own home care business plan , you might have determined that you need to raise funding to launch your business.

If so, the main sources of funding for a non medical home care business to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a non medical home care business that they believe has high potential for growth.

5. Secure a Location for Your Business

There are a few key factors to consider when choosing a location for your non medical home care business. First, you’ll want to think about the needs of your target market. For example, if you’re targeting seniors, you may want to choose a location close to retirement communities or hospitals. If you’re targeting families with young children, you’ll want to be close to schools and parks.

Next, think about accessibility. If you’re planning on offering transportation services, you’ll need to operate in a location that is accessible by public transportation.

Finally, consider your budget and what will be the most cost-effective for your business. You’ll also want to think about the setting you want for your business. Do you want to operate out of your home, or do you want to lease office space?

6. Register Your Non Medical Home Care Business with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account or business checking account in your non medical home care business’ name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your non medical home care business to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

The licenses and permits you need to start a non medical home care business will vary depending on your location. However, generally you will need a business license, a state license, and insurance. You may also need a permit to operate as a home care agency. To find out what licenses and permits you need in your area, contact your local government or business licensing agency.

10. Get Business Insurance for Your Non Medical Home Care Business

The type of insurance you need to operate a non medical home care business will depend on the scope of the operation.

Some business insurance policies you should consider for your non medical home care business include:

• General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
• Auto insurance : If a vehicle is used in your business, this type of insurance will cover if a vehicle is damaged or stolen.
• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
• Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
• Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
• Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs.

11. Buy or Lease the Right Non Medical Home Care Business Equipment

To start a non medical home care business, you will need some basic equipment. This may include a computer with internet access, a printer, a phone, and a fax machine. You may also want to invest in a copy machine and scanner. You may also need a vehicle to transport your clients.

12. Develop Your Non Medical Home Care Business Marketing Materials

Marketing materials will be required to attract and retain customers to your non medical home care business.

The key marketing materials you will need are as follows:

• Logo : Spend some time developing a good logo for your non medical home care business. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website : Likewise, a professional website provides potential customers with information about the services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
• Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your non medical home care business.

13. Purchase and Setup the Software Needed to Run Your Non Medical Home Care Business

The software you need to run a non medical home care business is a customer relationship management (CRM) system to manage your customers and appointments, and a billing system to track your invoices and payments. You may also want to consider an online booking system to make it easy for your customers to book appointments.

14. Open for Business

You are now ready to open your non medical home care business. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.

Additional Resources

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How to Start a Non Medical Home Care Business FAQs

Is it hard to start a non medical home care business.

There is no one-size-fits-all answer to this question, as the difficulty of starting a non medical home health care business will vary depending on the specific market and location. However, some key factors to keep in mind include the availability of qualified employees, stringent regulations governing the industry, and competition from larger businesses.

How can I start a non medical home care business with no experience?

One of the best ways to start a home healthcare business with no experience is to research the industry and find a mentor. You can also look for online courses or webinars that can teach you the basics of starting and running a home care business. Additionally, you can join industry associations and networking groups to learn from other experienced medical professionals in the field. 

Finally, create a business plan and track your progress. There are many helpful resources online, including the U.S. Small Business Administration (SBA). The SBA offers free counseling and workshops for small businesses and online resources like templates and calculators.

What type of non medical home care business is most profitable?

Businesses that provide home care services to seniors and disabled individuals are the most profitable. There is a high demand for these services, and the market is growing as the population ages. Home health care agencies that offer nursing and other medical services are also in high demand. However, the profitability of a home care business can vary depending on the location and the services offered. So, it is essential to do some research before starting any home care business.

Other profitable home care businesses are personal care, companion care, and homemaker services, which include tasks such as cooking, cleaning, and running errands.

How much does it cost to start a non medical home care business?

The cost of starting a non medical home care business can range from a few thousand dollars to over $50,000. The most important factor is the size and scope of the business. The startup costs include licensing and insurance fees, equipment, marketing materials, and staff training.

What are the ongoing expenses for a non medical home care business?

One of the most significant ongoing expenses for a home care business is hiring qualified caregivers. Other ordinary expenses include advertising and marketing, office supplies, and liability insurance. It's important to calculate these costs and factor them into your overall plan to ensure your business is profitable and sustainable in the long term.

How does a non medical home care business make money?

Non medical home care businesses make money by charging a fee for their services. This fee can be either a flat rate or based on time. Additionally, some non medical home care businesses receive payments from health insurance providers or government programs. Finally, non medical home care businesses can also earn money by recruiting new clients.

Is owning a non medical home care business profitable?

There are many reasons owning a non-medical home care business can be profitable. First, the number of people over the age of 65 is growing rapidly. As more people reach retirement age, there will be an increasing demand for home care services. Additionally, the Baby Boomer generation is increasingly interested in staying in their homes as they age, rather than moving to a retirement community. This trend indicates increased demand for home care services.

Why do non medical home care businesses fail?

Non medical home care businesses fail for various reasons, including a lack of industry knowledge, inadequate planning, and insufficient capitalization. Other reasons include failure to properly screen and train employees, marketing mistakes, and not pricing services correctly.

Other Helpful Business Plan Articles & Templates

Senior Service Business

The Best Home-Based Senior Service Businesses You Can Start On A Shoestring

4 Things You Must Know Before Starting A Non-Medical Home Care Business

By Craig Wallin

Caring for seniors in their own homes is a simple business that allows caregivers to be their own boss and work the hours they prefer. There are some things you should know before you start a senior care business that will get you off to a smooth start. In particular, here are four that are especially important:

1. Licensing a non-medical home care business

A non-medical senior home care business is much easier to start than a home health-care business, because it doesn’t typically require licensed medical caregivers, such as nurses. Because of this, not all states have licensing and registration requirements for a non-medical care business. Before you do anything else, check with your state or city licensing office to find what their specific guidelines are for home care services.

2. Insurance

You will need insurance for your non-medical home care business. If you drive a client’s car or use your own car to transport clients or their pets, you’ll need coverage for that. Also, if you do house-sitting or pet-sitting for clients, you’ll need “CCC” coverage, which stands for “care, custody and control.” Check with your insurance agent or an insurance broker to learn what is recommended for your home care business.

3. Supplies for your home care business

You won’t need a lot of supplies to start a successful non-medical home care business, but there are a few essentials. First of all, you will need a reliable vehicle to drive you to and from your jobs, and a cell phone to stay in touch with your customers. Almost any smartphone will do, and you can also use it to keep track of your schedule and the hours you work for each client.

Next, it’s a good idea to have business cards printed and perhaps a magnetic sign for your car. You can buy both online to save money. Both the cards and the magnetic signs are available at Vistaprint.com for a reasonable price. Having these will create awareness of your new business, and remind prospects to call you for their home care needs.

4. Legal structure for your senior home-care business

There are a few things you will need to do to setup your new non-medical home care business legally. First of all, decide on the legal structure of your business. Will you be a sole proprietor, a partnership or an LLC? This will determine what taxes you pay, and how you file your tax returns. For help on choosing the best legal structure for you, visit Nolo.com, where you’ll find plenty of free legal advice on this topic. Also, you will need to obtain a federal tax identification number, or EIN. You can do that online at IRS.gov. You’ll need that EIN before you can apply for a business license or open a business checking account.

Related posts:

• Help Homebound Seniors With a In-Home Eldercare Business
• 5 Questions To Ask Before Starting A Senior Home Care Business
• Help Seniors Stay Independent With a Non-Medical Home Care Business
• How To Make Money With A Non-Medical Home Care Business

How to craft a successful home care business plan

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As a home care provider, you run your business with compassion and knowledge of the job and the local community you work with. After you’ve learned more about how to become a caregiver and how to start a home care business , you’re ready to formalize your ideas with a business plan.

How to create a home care business plan

Your business plan is an essential part of the portfolio you’ll present to banks, investors, and partners before launching your company. Every entrepreneur can benefit from a business plan that helps you turn your vision into action and strategize for success. For home care professionals, there are unique additions and considerations for your business plan. From determining your core local clients to developing the marketing plan to reach them, this guide will walk you through nine sections for your home care business plan.

1. The executive summary

The executive summary kicks off your business plan and hooks whoever’s reading it to learn more about your company and your proposal. Think of it a little like a sales pitch for your business and a preview of everything you lay out in your business plan.

A home care business summary should include:

• Your mission and the populations your business will serve 
• A list of your primary services 
• The demand for these services in your community
• What sets your home care business apart from competitors
• Your vision 
• A summary of funding needs

2. The company description

As a home care business working with clients in need, your professional background should be front and center. Your company description offers a snapshot of you and your business, and should include:

• The registered (or intended registered) name of your business
• The location of your company headquarters, and the neighborhoods, area, or city your business will reach
• Management, primary personnel, and their professional backgrounds
• Any licenses or certifications your staff has

Different types of home care services will need different certifications, like medical home care companies compared with senior transportation providers, for example. Make sure to research and include the requirements in your county, city, and state. 

If you’re in the preliminary stages of creating your home care business and haven’t secured the required licenses yet, mention any certifications you’re pursuing in this description.

3. Your business mission and goals

The mission and goals section of a business plan outlines the primary objectives of your company and how you plan to achieve them.

As more Americans advance into the senior age bracket, demand for credible home care businesses is rising. This need can help position your business for success and give you more opportunities to refine your mission and select specific populations to focus on. 

The need for home care help for senior relatives in particular has grown. As home care professional Christine Friedberg reflects, “I used to get on the phone and talk with clients about home care being an option for them or for their loved one, but it was like a new concept…For a long time, we were trying to educate the community about what home care was. Demand is greater than ever now.”

Medicare’s Triple Aim program may provide general inspiration for your own company goals. Their three pillars are :

• Centering and improving patients’ experience of care
• Improving health outcomes of patients served
• Mitigating the cost of care for individuals

From a business perspective, working with specific demographics may give you a leg up on funding. Based in Alexandria, VA, Griswold Home Care works with the area’s large population of aging veterans. To reach more of them, Griswold joined the cross-regional VA Community Care Network to provide in-home services to veterans needing extra support at home.

Not only was Griswold able to reach a specific community in need, but the program also helped this local home care business secure funding directly from the Department of Veterans Affairs . “We’ll see anywhere from 5 to 20 hours a week that the VA is covering, in terms of actually contracting with us directly. They pay us directly…so it’s very easy for the veteran to get in, take advantage of this program and take advantage of this care.”

In the home care industry, other demographics include:

• LGBTQ senior citizens
• People with Alzheimer’s
• People living with disabilities
• Non-seniors living with disabilities
• Adults whose first language isn’t English

Keep your demographic in mind as you refine your company’s identity and plan for growth. It will determine the steps you’ll take to fund your business and reach the neighbors who need you most.

4. Your services

The services section of your home care business plan sets the vision for what your business will specifically do. There are two main types of home care companies and services:

• Non-medical home care services – This type of home care business is not licensed to administer medical services or healthcare to its clients. Instead, they provide support, companionship, and home assistance. Services may include driving clients to doctor’s appointments, taking them to the park, or preparing meals.
• Medical home care services – Medical home care providers are staffed by nurses or other medical professionals licensed to administer medical care to their clients.

With the growing need for at-home healthcare businesses, some of the most common home care services include:

• Assistance with dressing, bathing, and using the toilet
• Companionship and diversion
• House cleaning and support with daily chores
• Transportation
• Hospice care
• Continued education for older adults
• Physical therapy and rehabilitation
• Prescription fulfillment services
• Administering medication
• Tracking vital physical or psychological health 
• Senior citizen relocation assistance
• Specialty nursing for a long-term illness or disability
• 24-hour emergency services

Get specific about what caregiver duties you’ll provide your clients, narrowing down your list with the most needed services in your local community. With 1 in 3 U.S. households on Nextdoor , you’ll be able to connect with neighbors, and your most important clients, with a free business page.

5. Your management structure

This section of your business plan establishes the legal status of your company, which affects other details, from the extent of your liability as the owner to how you’ll file taxes.

The most common business structures for home care providers are:

• Limited liability company (LLC)
• Sole proprietorship
• Partnership
• Corporation

To choose the right business structure for you, consider:

• Liability – Every business is financially and legally liable to compensate for injuries committed on their watch. Consult with an accountant to take stock of your personal assets to choose a framework that gives you adequate protection.
• Taxes – Your home healthcare business structure will determine how the profits you earn are taxed, whether through your business, on your individual tax returns, or a hybrid of both. As a general rule, the larger your company is, or the more shareholders it has, the more complex the tax process will be.
• Growth expectations – Whether your home care company will focus on your neighborhood or expand nationwide, your business structure should reflect your desired administrative capacity and set the stage for investors who want to scale alongside you. 

While S corporations and C corporations are often better suited for larger-scale companies, it’s possible to change the legal structure of your organization as it grows. Consider hiring experts, like a lawyer and an accountant, to help you with this stage of the process, especially if they have advised other local businesses in your area.

6. Your marketing plan

Show potential funding partners you know the modern home care market and set your local business up for success with marketing goals that cover the following bases:

• Digital marketing - In a job as intimate as home care, any new caregiver business begins on the local level. Sign up for a free business page with Nextdoor to instantly unlock a network of verified neighbors near you. Keep your business page updated with your story, photos, and contact information so local clients can find you and easily get in touch. Introduce yourself, share job listings, and keep neighbors updated on your business with free posts or hyperlocal advertising tools to reach more clients in specific ZIP codes you want to grow your business in.
• Partnerships – Qualified home care providers may be eligible to partner with care networks already plugged into local consumer demand. If properly licensed, apply to enroll as a Medicaid or Medicare partner. 
• Word-of-mouth marketing – Since home care professionals are a part of their clients’ and families’ lives, your local reputation will be important. Build trust in you and your services with testimonials on your website and recommendations on Nextdoor. 72% of neighbors there have been influenced by a business recommendation and 71% have shared one. Consider sharing your website and Nextdoor page with former clients to ask them for a recommendation.

Anything that makes your home care business unique, include in this section of your business plan. With a growing population of aging Americans, entrepreneurs are getting creative about the types of care they offer to suit different lifestyles.

Take Dr. Bill Thomas . He thought there should be a senior care option in place of the traditional nursing home so he created Minka, a company that builds small dwellings tailormade for seniors who want extra assistance, community, and autonomy in their advanced years. Says Thomas, “I think there will continue to be congregate housing, but the more choices people find in front of them, the more they’ll find something that suits them best.”

7. Your core financials

The next two sections cover your financial history with projections for your home care business’s future. This will be important for your business strategy, as well as for potential lenders, investors, or partners. 

The finance section of your home care business plan should include:

• Income statement
• Balance sheet
• Expected revenue
• A list of your assets and debts
• A summary of company expenses
• Desired loans

If you plan to enroll as a provider through a network like Medicare, mention in this section of your business plan.

8. Financial projections

This section of your home care business plan is important if you’re asking for an investment of any kind as it covers the funding you’re requesting, what you’ll use it for, and your plan to pay it back.

Financial projections should cover at least three years. Fortunately, the home care industry is slated for financial growth in the coming years. In the U.S. alone, the compound annual growth rate for home health care is projected to be 14.2% between 2021 and 2027.

However you plan to grow your company, speak with your local bank to discuss the full spectrum of financial options before finalizing your business plan. 

You can also connect with fellow home care professionals through Nextdoor for more information on the local home care industry in and around your neighborhood. This will help you get a realistic sense of your financial plan and the next few years operating your business.

9. Appendix

Your business plan’s appendix is where you’ll include any supporting or miscellaneous information for your business goals that didn’t have a place in the earlier sections.

Consider including:

• The resumes or educational and professional backgrounds of you, the owner, and your core staff
• Medical or non-medical licensing, or the licenses you plan to secure
• Any legal permits your business needs or the ones you plan to secure
• Bank statements, loans, and personal or professional credit history
• Real estate information about your business’ headquarters, if applicable

Make local connections through Nextdoor

As more Americans age, local caregivers are increasingly integral to the health of their communities. An effective home care business plan should tell this compelling narrative, sharing why there’s a need for your services and what you’ll do to fulfill them in your area. 

If you’re just building your local home care business, start close to home with a Nextdoor Business Page. Signing up is free, takes just a few minutes, and will help you spread the word, turning your neighbors into your first clients. 

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3 Simple Steps to Start Your Own Non-Medical Home Care Agency

The home care field is rapidly expanding. In fact, Home health care revenue in the U.S. has grown to $97 billion . This massive shift has been driven by an expanding older adult population who are overwhelmingly interested in aging in place. AARP reports that 90% of seniors plan to remain in their homes as they age today. 

With such explosive and ongoing industry growth, it’s no surprise that savvy caregiving professionals and entrepreneurs are considering throwing their hats in the ring in creating their own home care agencies.

One of the fastest-growing sects of the home care agency is non-medical services , which commonly include support with activities of daily living, like cleaning, safety checks, and socialization. Read on to learn how to get started with your own home care business.

Medical vs. non-medical home care business

First and foremost we need to make the distinction between medical and non-medical home care agencies. 

Medical home care is provided by medical professionals and includes wound care and general nursing services, such as monitoring blood pressure and mental state. This type of care is typically needed by senior citizens and those recently discharged from the hospital. 

Want a deep-dive on starting a medical home care business? Start here .

Non-medical home care is provided by professional caregivers or other (licensed or unlicensed) non-medical personnel and is based around essential day-to-day assistance. For example, home care aides will prepare meals, clean the house, help change or dress an individual, or drive them to or from doctors’ appointments. They might also play cards or board games to keep seniors cognitively engaged. 

Read on for more on starting your non-medical home care business.

Step 1. Structure and incorporate your home care agency

The first step in building a successful non-medical home care agency is to decide on a name. Once you have a name, you’ll be able to incorporate your business and access an Employer Identification Number (EIN).

In many states, a home care business must apply for a specialized license (get your EIN ready -- you’ll need it.) Currently, only 28 of the 50 states require a specialized license, but you will need to contact your state to get the latest information.

Find non-medical home care licensing requirements in your state here.

Once you have your paperwork and licensure underway, it’s time to think about your business plan. What services will you offer? Who is your ideal client? How can you target your services, business structure, and messaging to most effectively meet their needs?

The answers to these high-level questions then should be reflected in your budget. Be sure to outline a budget that includes the many moving pieces of owning and operating a service-based business. 

Small business experts at BizInsure recommend including the following items in your non-medical home care agency budget:

• A professional website
• The cost of incorporating your business
• Cost of software (billing, scheduling, marketing, communication, etc.)
• Marketing (flyers, posters, billboards, online advertisements, etc.)
• Licensing and certification materials and test costs
• Payroll (if you are hiring additional staff)
• Office equipment and supplies
• Office costs (not applicable if you are working out of your own home)
• Insurance (liability, automotive, etc.)
• Nursing supplies

Step 2. Staff your home care agency

Some home care business owners opt to begin with a single caregiver model, wherein you are both the business owner and the skilled care for your clients. Compensation for non-medical care services ranges from $13 -$35 per hour by state. Considering the national average of $27 per hour, a single-person care agency could expect to earn $50,000 per year or more – depending on how much you charge for your services.

However, when you expand your company to include multiple caregivers and home health aides , profits for the business owner typically increase drastically, which is why many home care agencies keep multiple caregivers on staff. 

Unfortunately for new agency owners who are hoping to grow profits , hiring and retaining caregivers can be challenging, given the shortage of caregivers . To address this dynamic in the field, the majority of savvy home care agency owners are offering advanced training and advancement opportunities for their staff.

Step 3. Market and grow your home care agency

Now that you have the basics in place, you’re ready to start attracting and growing your client base. Marketing your new home care agency is a critical part of increasing your revenue and ensuring the long-term success of your business. Home care agency owners should think of marketing efforts on two levels:

Brand marketing:

These are your high-level marketing efforts that help establish your brand as a trustworthy option for clients. High-level brand marketing includes aspects like developing a professional website, creating active social media channels, and securing a google business and directory listening with other reputable sites. 

You might create a blog on your website to demonstrate your caregivers’ expertise, or create caregiver bio pages to humanize your team, and create a packet of marketing materials that accessibly outlines your services for potential clients.

Local marketing:

Local marketing is critical when providing a community-based service like home care. Try these local marketing ideas to get your business off the ground and established in your community.

• Set up your google business listing to connect with potential clients and their families searching online for services
• Connect with local hospitals, nursing homes, and medical centers to create an in-person referral network. 
• Attend community events with marketing materials to introduce your business to your potential client base. 
• Create social media ad campaigns to target local clients 

Not sure where to start? Download our free toolkit for marketing your agency today.

Start growing your agency today

The need for qualified non-medical home care services is on the rise. If you’re ready to build a successful business serving your community and beyond through a non-medical home care agency, we’re here to help. Learn more about how CareAcademy can help you build your home care business . 

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Non Medical Home Care Business Plan Template

Our free non-medical home care business plan template. Our template will help you identify your target market, establish your unique value proposition, define your service offerings, and outline your financial projections. Start or grow your home care business with our comprehensive and easy-to-use template.

Download the business plan today!

This template has been designed to help you start or grow your home care business by providing you with a comprehensive, easy-to-use guide for developing a successful business plan.

Starting a non-medical home care business can be a daunting task, but with the right plan in place, you can set yourself up for success. Our template will help you identify your target market, establish your unique value proposition, define your service offerings, and outline your financial projections.

The first section of our template is the Executive Summary, which provides a brief overview of your business plan. It should include a summary of your company, the products or services you offer, and your target market. The Executive Summary is the first thing investors or lenders will read, so it is important to make a good impression and capture their attention right away.

The second section is the Company Overview, which should provide a more detailed description of your company. This section should include information on your company’s history, mission statement, and business structure. It is also a good place to include any legal or regulatory requirements that apply to your business.

The third section is the Market Analysis, which will help you identify your target market and competitors. This section should include a detailed analysis of the demographics of your target market, as well as the size of the market and any trends or opportunities that may exist. You should also include information on your competitors, such as their strengths and weaknesses and any opportunities for differentiation.

The fourth section is the Service Offering, which should provide a detailed description of the non-medical home care services you offer. This section should include information on the types of services you provide, the qualifications of your staff, and any special equipment or facilities you use.

The fifth section is the Marketing and Sales Strategy, which should outline how you plan to reach and acquire customers. This section should include information on your pricing strategy, sales channels, and marketing tactics.

The sixth section is the Financial Projections, which should provide a detailed analysis of your projected revenue and expenses. This section should include a profit and loss statement, a balance sheet, and a cash flow statement. It is important to provide detailed and realistic projections to show investors or lenders that you have a solid financial plan.

Our non-medical home care business plan template is easy to use and can be customized to fit the unique needs of your business. It includes helpful tips and examples to guide you through each section, making it easy to complete your plan in a timely and efficient manner.

In addition to our free business plan template, we also offer a variety of resources to help you start or grow your non-medical home care business like an nemt financial projection spreadsheet . Our team of experts is available to provide guidance and support throughout the process, from identifying your target market to securing financing.

Starting a non-medical home care business can be a rewarding and profitable venture, but it requires careful planning and strategy. Our free non-medical home care business plan template is the perfect tool to help you get started and take your business to the next level. Download our template today and begin building your business plan.

Non Medical Home Care Business Plan Frequently Asked Questions

Q: why do i need a business plan for my non-medical home care business.

A: A business plan is a roadmap for your business, providing a detailed plan of action and setting clear goals and expectations for the future. It is essential to have a business plan if you are seeking financing from investors or lenders, but it is also a valuable tool for organizing your thoughts and ideas and making informed decisions about your business.

Q: Can I customize the non-medical home care business plan template to fit my specific business needs?

A: Absolutely! Our business plan template is designed to be customizable, allowing you to tailor the plan to your specific business needs. It includes helpful tips and examples to guide you through each section, but you are free to modify and adjust the template as needed to fit your unique situation.

Q: How do I use the financial projections section of the non-medical home care business plan template?

A: The financial projections section of the template is where you will outline your projected revenue and expenses. It is important to provide detailed and realistic projections to show investors or lenders that you have a solid financial plan. The section should include a profit and loss statement, a balance sheet, and a cash flow statement. Using a tool like our home healthcare financial projection template makes creating accurate projections for your business plan very easy to do!

We Know a Good Business Plan When we See One

Collectively, our team has reviewed thousands of business plans and has nearly 20 years of experience making SBA loans. We've also helped more than 50,000 businesses create financial projections across many industries and geographies.

Adam served as Executive Director for a SBA microlender in Indiana for over 10 years helping businesses and reviewing thousands of business plans.

Grace has built hundreds of custom financial models for businesses as well as our projection templates which are used by thousands of businesses every year.

Kyle served as an SBA loan officer for 7 years working directly with startups and business owners to review their business plans, projections, and prepare their loan package.

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Home » Healthcare

How to Start a Non Medical Home Care Business [Business Plan]

Non-medical home care is a business that is involved in providing non-medical care to elderly or disabled persons. They cater to activities of daily living (ADLs) and instrumental activities of daily living (IADLs). This care is provided by people who don’t have formal training as medical personal but are exposed to basic health care and first aid tips.

Non-medical home care is a powerful way to help elderly adults stay healthy. In 2008, home care services helped the U.S. save more than $25 billion in hospital costs. Data made available by IbisWorld shows that there are 429,045 Home Care businesses in the United States as of 2022, an increase of 3.7 percent from 2020.

Steps on How to Start a Non-Medical Home Care Business

1. conduct market research.

If you intend to start a non-medical home care business, then you must make sure you conduct thorough market research. Your aim of conducting market research for your non-medical home care business should be to get an in-depth analysis of the industry, so you can understand the market space and what you are going to be up against. With successful market research, you will be able to explore the unknown and unlock new possibilities in the industry.

a. Who is the Target Market for Non-medical home care?

The target markets for non-medical home care are;

• Elderly people
• People suffering from cerebral palsy
• People with down syndrome
• People suffering from epilepsy
• Spina bifida patients
• Traumatic brain injury patients
• Visual impairments patients
• Injured Sports Men and Women
• People with mental/psychiatric challenges

b. Is Non-Medical Home Care a Profitable Business?

Yes, non-medical home care is a profitable business. Statistics show that the market size of the industry is $9.9 billion in 2023. Demand for non-medical home care centers is increasing with the need for assistance in old age. A new report lists home health care as one of the top five most profitable franchises in the United States, even as the industry fights new Department of Labor rules calling for mandatory overtime and minimum wage requirements for home health employees.

c. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to non-medical home care services.

d. Who are the Major Competitors?

• Nightingale Homecare
• Home Helpers Home Care
• Synergy HomeCare
• BrightStar Care
• Right at Home
• Comfort Keepers
• Visiting Angels
• Interim HealthCare
• Home Instead Senior Care
• Senior Care Inc.
• SarahCare Non-medical home care Center Services.

e. Are There County or State Regulations or Zoning Laws for Non-Medical Home Care Business?

Yes. Zoning laws require non-medical home care operators to follow specific rules and regulations. These laws are designed to address the unique circumstances of a business operating in a residential area. Please note that in many communities, zoning laws require non-medical home care providers to apply for a permit from the city.

This application process allows the city’s zoning department to determine whether the home daycare meets the zoning rules of the community. Permits also ensure that all non-medical home care is properly licensed with the county or state agencies.

f. Is There a Franchise for Non-Medical Home Care Business?

Yes, there are franchise opportunities for non-medical home care, and here are some of them;

• Right at Home (Total startup costs – $75,000 to $100,000)
• SarahCare Non-medical home care Center Services (Investment $212,427 – $513,427)
• Elder-Well® Franchise
• Greenacres Non-medical home care Franchise
• Interim HealthCare (Initial Investment – $125,500 to $198,500)
• Home Care Assistance ($77,775 to $245,250)
• HomeWell Senior Care (Investment $75,000 – $120,000)
• BrightStar ($95,000 to $163,000)

g. What Do You Need to Start a Non-Medical Home Care Business?

• A Feasibility Report
• Business and Marketing Plans
• Business Licenses and Permits
• EIN (Employer Identification Number)/Federal Tax ID Number.
• A Corporate Bank Account
• Startup and Working Capital

Memorable Name ideas for Non-Medical Home Care Business

• Ryde Care® Non-Medical Home Care, LLC
• Mary® Non-Medical Home Care, LLC
• ICare™ Non-Medical Home Care, Inc.
• Blessed Hands™ Non-Medical Home Care, LLC
• Doris Greenish® Non-Medical Home Care, Inc.
• Pro Care® Non-Medical Home Care, LLC
• Destiny Helpers® Non-Medical Home Care, LLC
• Becky Bandars® Non-Medical Home Care, Inc.
• Comfort Care® Non-Medical Home Care, Inc.
• Synergy Care® Non-Medical Home Care, LLC
• Maria De La Rosa® Non-Medical Home Care, LLC
• Pauline George™ Non-Medical Home Care, Inc.
• Bridget Decoster™ Non-medical home care
• Inner City® Non-Medical Home Care, LLC
• Madam Comfort® Non-Medical Home Care, Inc.
• Universal Care® Non-Medical Home Care, Inc.
• Love and Care© Non-Medical Home Care, Inc.
• Ready Care™ Non-Medical Home Care, LLC
• iCare™ Non-Medical Home Care, Inc.
• Good Times® Non-Medical Home Care, Inc.

Register Your Business

A. what type of business structure is best for non-medical home care.

Even though there are several options when it comes to the business structure for non-medical home care, the one that most players consider is an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits.

Please note that an LLC will need an EIN if it has any employees or if it will be required to file any of the excise tax forms listed below. Most new single-member LLCs classified as disregarded entities will need to obtain an EIN.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open a Non-Medical Home Care?

• General Business License
• Care Giver or County Worker License
• Health and Safety Permit
• Zonal Permits
• Director’s License

d. What Type of Certification is Needed to Open a Non-Medical Home Care?

You don’t need any certification to be able to open a non-medical home care business.

e. What Documents are Needed to Open a Non-Medical Home Care?

These are some of the basic legal documents you are expected to have to legally run your non-medical home care business in the United States of America;

• Business and Liability Insurance
• Federal Tax Payer’s ID
• State Permit and Building Approval (for your office)
• Certificate of Incorporation
• Business License
• Business Plan
• Employment Agreement (offer letters)
• Operating Agreement for LLC
• Insurance Policy
• Online Terms of Use (if you have a website)
• Online Privacy Policy Document (basically for online payment portal)
• Company Bylaws
• Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering starting non-medical home care, usually you may not have any need to file for intellectual property protection or trademark. This is because the nature of the business makes it possible for you to successfully run it without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

Cost Analysis and Budgeting

A. how much does it cost to start a non-medical home care.

When it comes to starting a non-medical home care business, the startup costs vary and it could range from $80,000 (if you are opting for a franchise) to over $100,000.

b. What are the Costs Involved in Starting a Non-Medical Home Care?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $7,300.
• Marketing, Branding and Promotions – $3,000.
• Business Consultant Fee – $2,500.
• Insurance – $2,400.
• Rent/Lease – $50,000.
• Other start-up expenses including, commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bills et al) – $30,000
• Start-up inventory – $5,000
• Store Equipment (cash register, security, ventilation, signage) – $4,750
• Furnishing and Equipping – $10,000
• Website: $600
• Miscellaneous: $5,000

c. What Factors Determine the Cost of Opening a Non-Medical Home Care?

• The choice of the location you intend covering
• The required licenses and permits
• The type of office facility
• Additional service offerings
• The cost of hiring and paying a business consultant and attorney
• The cost for branding, promotion, and marketing the business
• The cost for furnishing and equipping the non-medical home care facility
• The cost for insurance policy covers
• The cost for registering the business
• Source of your supplies and ongoing expenses
• Cost of recruiting and training your staff
• The cost for the purchase and customizing of uniforms

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

You don’t need to build a facility for your non-medical home care because you are expected to work in the homes of your clients.

e. What are the Ongoing Expenses of a Non-Medical Home Care Business?

• Rent and lease of your office
• Cost of transportation for your caregivers
• Utility bills (internet subscriptions, phone bills, signage and software renewal fees et al)
• Salaries of employees

f. What is the Average Salary of your Staff?

• Head of Non-Medical Home Care (President) – $45,000 Per Annum
• Administrator – $36,034 Per Annum
• Home Caregivers/County Aging Workers – $32,878 Per Annum
• Account Officer – $35,000 Per Annum
• Front Desk Officer – $28,000 Per Annum
• Cleaners – $22,000 Per Annum

g. How Do You Get Funding to Start a Non-Medical Home Care?

• Raise money from personal savings and sale of personal stocks and properties
• Raise money from investors and business partners
• Sell shares to interested investors
• Source for soft loans from your family members and your friends.

Write a Business Plan

A. executive summary.

iCare™ Non-Medical Home Care, Inc. is a registered non-medical home care business that will be based in Santa Barbara, California, USA. Our non-medical home care center is designed to provide care and companionship for older adults who need assistance or supervision during the day. Our non-medical home care will focus on providing companionship, giving adults the social support they need to live an active, enriching life.

b. Products and Service

• Care-planning services
• Using the bathroom and bathing.
• Dressing and grooming.
• Walking, sitting, standing, and transferring in and out of bed.
• Shopping, preparing, and serving nutritious meals.
• Light housekeeping
• Providing driving services to help run errands
• Companionship — including playing games, sharing meals, doing art projects, and enjoying pleasant conversation
• Social activities.

c. Mission Statement

Our mission is to build a highly successful non-medical home care center that provides dependable, convenient, and accommodating ways to empower seniors to live healthfully, connect with their community, and nurture meaningful relationships.

Vision Statement

Our vision is to create an international model for the non-medical home care center industry, we want to project home care as a way to give seniors, and disabled people the support, companionship, and personal assistance they need.

d. Goals and Objectives

The goals and objectives of a non-medical home care center are to provide flexible and reliable options for seniors so that they can live life to the fullest – while also giving time back to family caregivers who deserve the chance to rest and recharge.

e. Organizational Structure

• Head of Non-medical home care (President)
• Administrator
• Home Caregivers
• Account Officer
• Front Desk Officer

Marketing Plan

A. swot analysis.

The strength of the non-medical home care facility lies in the fact that they have a team of qualified professionals manning various job positions in the organization. So also, the location, the business model they will be operating on, and their excellent customer service culture will count as a strong strength for the facility.

Our non-medical home care is a new business that is owned by an individual (family). They may not have the financial muscle to sustain the kind of publicity that will give the business robust visibility and also attract some of the experienced hands in the industry.

Opportunities:

The opportunities that are available to non-medical home care facilities are unlimited because we have loads of old people who need the care of non-medical home care providers in the United States.

Just like any other business, one of the major threats we are likely going to face is an economic downturn and unfavorable government policies. It is a fact that an economic downturn affects purchasing/spending power. Another threat that may likely confront a non-medical home care business is the arrival of a bigger/well-established non-medical home care facility in the same location where your facility is located.

b. How Do Non-Medical Home Care Businesses Make Money?

Non-medical home care makes money by charging their clients for services rendered.

c. Payment Options

• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

d. Sales & Advertising Strategies

• Place adverts on both print (newspapers and health-related magazines) and electronic media platforms
• Sponsor relevant community-based events/programs for the elderly
• Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote your non-medical home care business
• Install Bill Boards in strategic locations all around your city or state
• Distribute your fliers and handbills in target areas
• Contact households, businesses, and every adult in the neighborhood where your non-medical home care will be located informing them about your business and the services you render
• List your non-medical home care in local directories/yellow pages
• Advertise your non-medical home care on your official website and employ strategies that will help you pull traffic to the site.
• Position your Flexi Banners at strategic positions
• Ensure that all your staff members wear your branded shirts and all your vans are well branded with your company logo et al.

Financial Projection

A. how much should you charge for your service.

Our average daily cost of non-medical home care services will be $30 per hour.

b. How Much Profit Do Non-Medical Home Care Owners Make a Year?

It depends, but the available report shows that owners of non-medical home care centers profit an average of $54,000 per year.

c. What Factors Determine the Amount of Profit to Be Made?

• The capacity of the non-medical home care (number of clients they are servicing per time)
• The location the business is covering
• The management style of the non-medical home care business
• The business approach and model of the non-medical home care
• The advertising and marketing strategies adopted by the non-medical home care
• The number of years the non-medical home care is in business

d. What is the Profit Margin of a Non-Medical Home Care?

The profit margin of a non-medical home care business is not fixed. To a large extent, after subtracting your overhead, you could make close to 20 percent as profit.

e. What is the Sales Forecast?

Below is the sales forecast for a non-medical home care business. It is based on the location of the business and other factors relating to such startups in the United States;

• First Fiscal Year: $240,000
• Second Fiscal Year:  $350,000
• Third Fiscal Year: $480,000

Set Up your Office

A. how do you choose a perfect location for non-medical home care.

• The demography of the location especially as it relates to the aging population
• The demand for non-medical home care services in the location
• The purchasing power of residents of the location
• Accessibility of the location
• The number of non-medical home care and other facilities like senior care, nursing homes and sober living et al in the location
• The local laws and regulations in the community/state
• Traffic, parking and security et al

b. What State and City are Best to Open a Non-Medical Home Care Business?

• Las Vegas, Nevada
• Los Angeles, California
• Chicago, Illinois
• Boston, Massachusetts
• Silver Spring, Maryland
• Rowland Heights, California
• Portland, Oregon
• New York City, New York
• Atlanta, Georgia
• Dallas, Texas

c. What Equipment is Needed to Operate a Non-Medical Home Care?

If you want to open a non-medical home care business, you will not need any technical gadgets except office and nursing equipment, first aid kits, smoke detectors, carbon monoxide detectors, fire extinguishers, an emergency preparedness kit, and an emergency plan, among other things. In setting up a small office, you will need a computer, printer, software apps, telephones, pager, photocopier, and scanner.

Hire Employees

As regards the number of employees you are expected to kick start the business with, you need to consider your finance before making the decision. You would need the services of the following professionals; the head of business (you can occupy this position), administrator, non-medical home health caregivers, front desk officer, and cleaners.

Launch the Business Proper

You can choose to open your business with a party but know that this is not compulsory. You can choose to do a soft opening party if you are operating on a low budget or you can go for a grand opening party. The bottom line is that with a proper launching of the non-medical home care business, you would have officially informed people in your city that your non-medical home care is open for business.

a. What Makes a Non-Medical Home Care Business Successful?

• Ability to attract clients regularly
• Disciplined and dedicated workforce
• The heart to serve
• Good relationship with stakeholders
• Good care techniques and programs.

b. What Happens During a Typical Day at a Non-Medical Home Care Business?

• The non-medical home care is open for the day
• Caregivers are briefed in the office (in some cases though)
• Caregivers are sent to homes where they provide non-medical home care services
• Marketing/website upkeep
• Administrative duties are carried out
• The business is closed for the day.

c. What Skills and Experience Do You Need to Build a Non-Medical Home Care Business?

• Good managerial and human development skills
• An interest in helping people regardless of their condition.
• The ability to communicate clearly and sensitively when talking to people and their families.
• Good listening skills.
• Great problem-solving skills and the ability to adapt to situations.
• Organizational skills.
• Experience working as a caregiver or social worker
• Experience in the non-medical home care industry
• Experience in non-medical home care administration.

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• Cities near Elektrostal

• Places of interest
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