review websites list

32 Customer Review Sites for Collecting Business & Product Reviews

Published: July 10, 2023

We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online customer reviews for your business. (Did you know that in a recent HubSpot Research survey, 1/3 of respondents said review sites played an important role in their purchasing decision-making process?)

But if you're new to customer reviews or not sure where to find them, let's brush up on some basics and highlight why they're relevant for your business.

In a bit of a time crunch? Use the jump links below to navigate to the exact content you're looking for.

Table of Contents

• Customer Reviews & Their Benefits

Best Customer and Product Review Sites

Customer review sites for b2c companies.

• Customer Review Sites for B2B Companies

Customer Review Sites for Both B2B & B2C Companies

Other places for consumer reviews, customer reviews.

Customer reviews are pieces of feedback given to a business based on a customer's experience with the organization. These reviews can be public or private and are collected by either the company or third-party review sites. By obtaining and analyzing customer reviews, businesses can measure customer satisfaction and improve their customer relations.

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Benefits of Customer Reviews

There are two major reasons why customer reviews are important.

1. Customer reviews are a learning opportunity for your business.

Negative or neutral reviews provide your company with an opportunity to learn and develop. You can see exactly where your business is failing to meet customer needs and remove common roadblocks in the customer journey .

For particularly poor reviews, reps can follow up with these customers and prevent potential churn. They can highlight specific pain points and craft personalized responses geared to specific problems. This makes your customer service team appear more invested in your customers' goals, which results in fewer negative reviews and increased customer retention.

2. Customer reviews are marketing and sales tools for your business.

The other major reason for obtaining reviews is the opportunity to share them with potential customers. Positive reviews can be used as customer testimonials during lead acquisition and can help you add more contacts to your CRM . In fact, 91% of consumers read at least one review before purchasing a product. So, don't just pat yourself on the back the next time you get a five-star review; Make sure everyone knows how good a job your company is doing.

With that in mind, it's not safe to assume we all know where to track down those positive customer reviews. I mean, we might all be able to rattle off one or two sites ("Yelp! And I think you can get them to show up in Google Maps, too?"), but we don't exactly have a laundry list of options at our disposal

Check out our list of the best product review websites for B2B and B2C companies. Keep in mind that every industry has niche sites, too. For instance, those in the restaurant industry may want to be on UrbanSpoon or OpenTable. This blog post won't get into sites that are specific to one industry, but it will provide review sites that apply to businesses in almost any industry.

• Amazon Customer Reviews
• Consumer Reports
• Consumer Affairs
• TripAdvisor
• Google My Business
• Influenster
• HubSpot's App Marketplace
• FinancesOnline
• Compare Camp
• TrustRadius
• Salesforce AppExchange
• Better Business Bureau
• Facebook Ratings and Reviews
• Top Ten Reviews
• Your Own Website

1. Amazon Customer Reviews

Amazon was one of the first online stores to allow consumers to post reviews of products in 1995 , and it remains one of the most important resources for consumers looking to make informed purchase decisions. Even if people can and do buy a product elsewhere, if it's sold on Amazon.com — unless it's gasoline or drug paraphernalia , that is — then many people will look up its Amazon review before they decide to buy.

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What's going to separate your product from one that looks just like it? Those shiny gold stars and good customer reviews. Products are rated on a five-star rating scale, which is broken down by the percentage of reviews per star, followed by most helpful customer reviews and most recent customer reviews.

Benefits of Amazon Customer Reviews:

• Amazon has over 300 million users who can see your review.
• Amazon's rating system is straightforward and easy to understand.
• Amazon offers a product ranking feature that rates your product's popularity.
• Amazon users are loyal — 22% won't look at competitors if they discovered the product on Amazon.

2. Wirecutter

Part of the New York Times, Wirecutter is an excellent resource for customers looking for honest, independent product reviews. All products go through rigorous testing by the Wirecutter team so readers can rest assured that their recommendations are legit.

From a business perspective, there isn't much you can do to influence ratings on this site, but it should encourage your brand to make its products the best they can be.

Benefits of Wirecutter:

• Reviews on Wirecutter are in-depth and highly researched.
• Although Wirecutter earns commission through affiliate links, they do not earn if readers return a product they recommended that they are dissatisfied with — keeping reviewers honest.
• Wirecutter gets about 12 million readers per month and serves as excellent promotion should your brand get chosen as one of its top picks.

3. Angi (Formerly Angie's List)

Geared toward U.S.-based service businesses, Angi is a "higher-end" review site, because users actually have to pay for membership. But you get what you pay for. The reviews, given on an A–F scale, are typically very well-thought-out — not a lot of that ranting and raving that's more common on free review sites. The reviews can't be anonymous, which helps cut down on fake or misrepresentative reviews, and companies are allowed to respond to the reviews posted about them, too.

It's free to set up a page for your company. Once you have yours, encourage your customers who are on Angie's List to leave reviews there — members are the only ones allowed to do it!

Benefits of Angie's List:

• Reviews on Angi are typically of high-quality since users need to pay to use the site and can't post anonymously.
• Even though this is a paid subscription service, it's free to list your company on Angi.
• If a customer has a bad experience with a recommended provider, Angi will work with both the customer and the company to resolve the issue.

Have customers located in Australia? CHOICE is an independent, member-funded consumer advocacy website based in Australia. It independently evaluates products and provides detailed reviews to its members.

The bulk of its work involves consumer rights, exposing shady industry tactics, as well as providing product reviews. In addition, it allow members to rate and discuss specific products and services with other CHOICE members. If you have customers in Australia, we recommend encouraging those who are on CHOICE to leave reviews there.

Benefits of Choice:

• Choice posts over 200,000 reviews each year and serves about 2,400 institutions worldwide.
• Since Choice evaluates products and services independently, its reviews are unbiased.
• Choice has a "Choice Picks" page where you can see the best products that it recommends.

5. Trustpilot

Trustpilot is a fast-growing, community-driven consumer review platform based in Denmark, although it has expanded out of Europe into 65 countries, including the U.S. The platform for businesses helps companies from all over the world proactively collect customer reviews. It's the customers who write both product and seller reviews, keeping it third-party verified.

While there is a basic version for free (this lets you create a profile page and collect customer reviews), the paid versions let you create customizable review invitations, share ratings and reviews on social media, and link review data to your internal business systems.

Benefits of Trustpilot:

• Over 500,000 websites are rated on Trustpilot.
• Trustpilot uses its own review system to rate its website. Based on about 136,000 reviews, Trustpilot is rated four stars out of five.
• Trustpilot has advanced SEO features that help your website rank higher on SERPs when customers leave reviews for your company.
• Trustpilot can be integrated with Shopify, Magento, and MailChimp.

6. TestFreaks

Similar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to complement them.

Another cool addition? Its question and answer feature, which lets prospective customers post questions and receive answers directly from your customer service team.

Benefits of TestFreaks:

• TestFreaks has 100 million crawled reviews from over 15,000 sources.
• TestFreaks provides a content moderation team that analyzes content in over 20 languages.
• TestFreaks has an import feature where you can upload external customer reviews into its website.

Which? is an independent consumer review organization that tests and reviews products and then writes about them. Unlike Angie's List, it's the folks at Which? who write the reviews — not the customers. They don't accept submissions for product testing or survey inclusion, but they do encourage people to let them know about their products and services by emailing [email protected] .

While this leaves less room for you to influence whether your products end up on their site, it's still worth knowing about and checking in on this popular site, especially if you have customers in the U.K. The website has product reviews for everything from dishwashers and tablets to cars and credit cards. It tests and reviews all these products, and then writes about both its methodologies and results. It also surveys customers for things like the best and worst firms for customer service .

A lot of its content is free, but customers can become members for £10.75 per month to get access to a "Best Buys" and "Don't Buy" list, the latest reviews of products from its test labs, and access to its consumer legal advice service.

Benefits of Which?:

• Which? offers more than 8,000 free reviews.
• Which? tests and reviews more than 3,600 new products every year.
• To prove that it's impartial, Which? provides a video that shows users how it tests and reviews each product.
• Which? is 100% independent. It doesn't accept freebies from product manufactures or retailers so its reviews remain unbiased.
• Which? offers a "Safety Alert" feature that notifies users when a product is deemed unsafe. There's also a "Brand Alert" feature that lets you know if a brand has a history of creating unsafe products.

8. Consumer Reports

A nonprofit organization, Consumer Reports is an independent product-testing organization that runs unbiased tests to rate and recommend products. It has reviewed over 7.7 million products, accept no advertising, and pay for all products that it tests. (Fun fact: The company buys and tests 80 cars each year! ) This is about as legitimate as it gets. As such, there's not much you can do here "except" if you sell a product, make sure it's really, really good.

If nothing else, you could take this website as a lesson in excellent content creation. For each product it reviews, it provides the review criteria, product overviews, a buying guide, and social sharing buttons. It's all quite comprehensive and, well, helpful. Pretty much the key to great content, am I right?

Benefits of Consumer Reports:

• Consumer Reports has over 63 testing facilities — including its 327-acre auto test center.
• Consumer Reports has spent over $30 million on testing and rating products.
• The company plans to test more than 8,500 new products in 2021.
• There are over eight product categories to choose from — each having several subcategories within them.
• Consumer Reports provides an overall score for each product, so you know exactly how it compares to other products in its category.

9. Consumer Affairs

Consumer Affairs is a for-profit organization that reviews companies using an “overall satisfaction rating." This average is scored on a one to five-star scale that's updated every time a new review is submitted. Each company's page provides a list of all its reviews, which includes the consumer's star rating as well as a short explanation for its score.

Consumer Affairs also allows users to submit review recordings, which are two-minute videos where people talk about their experience with a brand. This makes the review much more compelling because you can actually see the person talk and express their genuine feelings about the company.

Benefits of Consumer Affairs:

• Consumer Affairs offers a "trending" section where you can view its lastest and most popular reviews.
• Consumer Affairs provides a demo for brands looking to buy a subscription to its service.
• The "Review Feed" feature allows you to research all of your customer reviews in one, scrolling feed.
• Consumer Affairs has a "Video Review" option where customers can record themselves giving a review.

10. TripAdvisor

If you're in the travel, hotel, airline, entertainment, or restaurant industries, you'll want to check out the reviews on the popular website, TripAdvisor. As the largest travel site in the world, it has over 225 million reviews, opinions, and photos taken by travelers. It also has some awesome content on low airfares, travel guides, rental listings, and advice forums for pretty much every location in the world you could possibly imagine. A lot of people look there before booking a trip.

The key to a successful profile on TripAdvisor is making it as close to the top of the popularity index as possible, so that people searching for information in a specific place see your listing. According to TripAdvisor , the popularity ranking algorithm is based on three key components: quantity, quality, and recency of reviews. Here's an excerpt of the advice they give businesses looking to improve their ranking:

"Quantity : Ask your guests to write reviews, and use our management center tools to remind them after they check out. Offering incentives for reviews is against the rules, though — take a look at our policy to make sure you understand what is and isn't okay.

Quality : Guests who enjoyed first class hospitality and a memorable experience are more likely to write positive reviews. Monitor what previous reviewers have written to see what worked and did not work best for your property so you can maintain and improve your service.

Recency : Recent reviews factor more strongly on your popularity rankings and older reviews have less impact on a hotel's ranking over time. Once again, encourage guests to write reviews to keep fresh content rolling in."

Benefits of TripAdvisor:

• TripAdvisor has collected over 887 million reviews for eight million companies.
• TripAdvisor Plus gives you access to discount hotel pricing for over 100,000 locations.
• The average TripAdvisor Plus member saves about $350 the first time they use their membership.
• TripAdvisor Business Advantage showcases your company's best reviews so customers see them first when reviewing your profile.

Yelp is a free review site that lets consumers rate businesses on a five-star scale. Any business can set up a profile on Yelp for free, and users can set up their own free profiles to review a business. You're free to respond to reviewers, too, but we recommend taking a balanced and polite approach to any negative reviews you receive, as Yelpers are in a pretty tight-knit community.

Yelp has also come under fire over the past few years for some slightly shady practices, like incentivizing businesses to advertise with them in exchange for gaming the search results for their business ("Pay us money and we'll push bad reviews down!"). Savvier consumers have learned to look at Yelp reviews as a whole and with the reviewer's clout in mind, instead of getting turned off by a business because of one bad listing.

That being said, it's still to your benefit to get a constant stream of positive online reviews coming to your business' Yelp account so happy customers are always at the top of your review feed — especially if you're a location-based business. Yelp profile information contains things like store hours and location information, so your profile will often turn up when people Google your business.

Benefits of Yelp:

• Yelp has roughly 184 million monthly users worldwide.
• Anyone can sign up for Yelp and it's fairly easy for customers to leave a review — making it a good source of customer feedback.
• Yelp users are a tight-knit community. Active users will provide a lot of detailed feedback for your business.
• Research shows an increase of one star in your Yelp rating can increase revenue by 5-9%.

12. Google My Business

You know those reviews that show up when you search Google for a business? Yeah, those things are on this list in a big way.

Google's Pigeon algorithm update uses distance and location ranking parameters to deliver improved local search results. So, in order for your business' website to be properly optimized for search, you'll want to set up verified accounts with local directories — especially Google's, called "Google My Business." Getting reviews, comments, pictures, and so on, especially on Google, can give you a boost in search. Only verified local Google+ pages can respond to reviews.

An added bonus? Google Maps pulls that information and those reviews into the app, so having a lot of content in there will make your business look more reputable.

Benefits of Google My Business:

• Google is the world's largest search engine and controls over 90% of the search engine marketshare.
• Google can localize your review search, meaning it will only show results for businesses located in the area that you searched.
• It's free to create and customize your Google Business Profile. Setting up only takes a few minutes.
• Nearly 10% of Google's search algorithm is influenced by Google Reviews. The more positive reviews that you have, the higher your business will rank on SERPs.

13. Influenster

If you sell consumer products, Influenster is a review site you'll want to make sure you've covered.

Influenster features customer reviews and news about consumer products — primarily skincare, beauty, makeup, hair, and other health and body products. Visitors can search the site by brand name or by a specific product they're looking for, and Influenster links to websites where visitors can buy the products.

The reviews are comprehensive and feature lots of detail and images to accompany them. So if you're in the beauty business, consider directing your shoppers to review your products on Influenster to help attract new customers, too.

Benefits of Influenster:

• There are over six million users who are actively leaving reviews on Influenster.
• Influenster users have left over 50 million organic reviews on the website.
• Influenster sends its users "VoxBoxes" where they can test out new products for free.
• Influenster helps businesses create "sampling campaigns" where you send users a sample of your product then follow up afterwards to sell them the complete version.

Review Websites for B2B Companies

14. hubspot's app marketplace.

HubSpot's App Marketplace is a space where businesses can browse through extensions, tools, and apps that connect to their HubSpot account. Some apps are built by HubSpot, while others were designed by partners and third-party organizations. Offering all of these tools in one place makes it easier for HubSpot users to add new features to their accounts that may not be included with their subscription.

The nice part about this customer review site is that it's categorized based on the product you're looking to install. There's individual sections for Marketing, Sales, and Service tools, as well as other sections like finance, workflow integrations, popular apps, and more.

Reviews are rated on a five-star scale and customers have to answer questions like, "What did you like about this product? What did you dislike about it?" and "What problem did this product solve?" These questions provide more context into the review so you know exactly why a customer rated a business or product the way they did.

Benefits of HubSpot App Marketplace:

• There are more than 500 apps featured in HubSpot's App Marketplace.
• Product pages not only list reviews, but also pricing info, notable features, and account requirements for downloading each tool.
• Customers have the option to upvote reviews that they find helpful.
• The reviews on this site provide "quality ratings" for features like ease of use, functionality, purchase value, and customer support.

15. FinancesOnline

FinancesOnline is one of the fastest-growing platforms for B2B & SaaS software reviews, with more than 2,800,000 visitors every month . It gathers thousands of user reviews every month, with each reviewer authenticated via LinkedIn to ensure only actual users share their experience with the community. User reviews are based on detailed surveys, which offer a really in-depth look at each tool. Algorithmic analysis is also a foundation for quarterly reports in the most popular categories. To balance the user perspectives, each review also includes a detailed analysis prepared by the internal team of B2B software experts, who analyze key usability factors such as features, integrations, mobile support, etc. This evaluation is then combined into the unique SmartScore™ system, which gives readers an easy reference on what the experts' community thinks about each business solution. As an added bonus, the product pages rank high in Google, so getting a few positive user reviews on their site could be beneficial for your brand recognition.

Benefits of FinancesOnline:

• FinancesOnline has roughly three million visitors to its site every month and over ten thousand detailed company reviews.
• The SmartScore system grades products on several factors including functionality, collaboration features, customization, ease of use, and more.
• FinancesOnline uses a customer satisfaction algorithm that calculates an overall score for a business based on reviews, comments, and opinions that are posted on various social media channels.
• The "Verified Quality Seal" let's users know that a business or product is reliable and trustworthy.

16. Compare Camp

Compare Camp is a B2B review site that deals primarily with business software. If you're looking to introduce a new tool or system to your company, Compare Camp can help you pinpoint the exact software that's right for you. Not only does this site show you how other people feel about a specific product, but it also lays out the key benefits of the product as well as any new trends that may be occurring in that particular industry.

When you first navigate to the site, Compare Camp provides you with a list of software categories to choose from. After you select a section, it gives you a description of the category along with a detailed list of product and company options. Compare Camp also explains any varying types of products within that section as well as the top features you should look for when buying that software. It's a very handy guide to have especially when you're considering a product that you haven't purchased before.

Benefits of Compare Camp:

• Over 100,000 companies use Compare Camp every month.
• There are over 25 product categories to choose from, including CRM Software, Sales Software, eCommerce Software, and more.
• Each category provides a "Top 10" list of the best software available in that section.
• If you're not familiar with a product, each category provides a brief description of what the software is and why you might want it.

17. G2 Crowd

If your business sells software, you'll want to be sure you have a presence on G2 Crowd. Every month, more than 5 million people looking to buy software read the 1+ million user reviews on this website so they can make better purchasing decisions.

G2 Crowd operates kind of like Yelp, but in a specific niche. Companies are reviewed on a five-star scale, and reviews cover everything from setup and ease of use to security and support. Reviewers answer questions like "What do you like best?"; "What do you dislike?"'; and "Recommendations to others considered the product." Also, you can upvote and downvote others' reviews.

Benefits of G2 Crowd:

• There are nearly 1.4 million reviews featured on G2 Crowd.
• G2 Crowd offers a video review option where users can record themselves leaving a review.
• When a customer leaves a review, you can see whether the customer is a verified user and how active they are on the platform.
• G2 Crowd allows businesses to request reviews from customers. This helps you build a pool of customer reviews for your company.

18. TrustRadius

Like G2 Crowd, TrustRadius is an online review site for software businesses. Reviewers on the site are authenticated via LinkedIn to make sure they're users (although the reviews themselves can still be anonymous), which allows users to see what their LinkedIn connections are saying about particular pieces of software on TrustRadius. This adds a layer of trust for someone reading the site.

You can use the site to browse reviews of individual companies, or compare two companies side-by-side to compare their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers.

In addition to the company reviews, TrustRadius has put together a whole bunch of buyer guides for categories including talent management software, business intelligence software, core HR software, social media, and A/B testing to help people find the right product for them based on hundreds of reviews and user ratings.

Benefits of TrustRadius:

• There are over 300,000 customer reviews posted on TrustRadius.
• TrustRadius does not sell leads or ad placement. This keeps reviews unbiased and vendors can't skew results.
• TrustRadius reviews are more in-depth. On average, each review has more than 400 words.
• Each customer review is vetted by TrustRadius' research team and is evaluated for quality, depth, and detail.

19. GoodFirms

GoodFirms is a B2B research and review platform that focuses on connecting service seekers with the right software and service providers.

GoodFirms analyzes the top-performing companies and software solutions based on three important pieces of criteria: Quality, Reliability, and Ability. These metrics are further segmented into authentic feedback by customers, a portfolio of the company, its market penetration, years of experience, and serviceability. The companies are then ranked based on their cumulative research scores. GoodFirms offers quick filters to sort the service providers by their hourly rate, location, and number of employees.

Benefits of GoodFirms:

• GoodFirms has over 30,000 customer reviews and 60,000 business profiles on its website.
• GoodFirms offers a discussion platform where customers can form an online community and talk about specific products and brands.
• GoodFirms provides over one thousand unique case studies that outline new trends and technology emerging in your industry.
• When searching for a specific company or product, customer reviews can be filtered by device, location, and industry.

20. Salesforce AppExchange

Have an app on the Salesforce AppExchange? Then you'll want to keep track of your app's ratings and reviews there.

Reviews are based on a five-star rating system, and each app has reviews listed with the most helpful positive review and most helpful negative reviews first, followed by all reviews, from which users can filter by rating, date, and helpfulness. This customer review site has embraced transparency, letting users access thousands of reviews and see the number of downloads with just a few clicks.

Benefits of Salesforce AppExchange:

• There are over five thousand products that are listed in Salesforce AppExchange.
• This site features a live chat option where you can speak with someone if you have questions about a business, product, or review.
• Users in Salesforce AppExchange can comment, like, and report other customer reviews.

21. Better Business Bureau

A nonprofit site, the Better Business Bureau (BBB) evaluates all types of businesses against a set of best practices for how businesses should treat the public. It doesn't directly recommend or endorse any businesses, products, or services; it simply provides the public with information about businesses, and whether they have met the BBB's accreditation standards. It will also review both accredited and non-accredited businesses.

A business' profile listing on the BBB contains general overview information, like a short company bio and the company's accreditation status, a history of any complaints made about the business and whether they were resolved, customer reviews, and the BBB's A - F rating of the business.

Benefits of the Better Business Bureau:

• There are more than 5.4 million business profiles listed on the Better Business Bureau.
• As a government-sponsored organization, you can trust that its reviews are unbiased.
• Attaining your BBB accreditation shows that your business is reliable and trustworthy.
• Last year in the United States, BBB reviews were accessed more than 120 million times.
• 88% of consumers prefer to do business with a company that is BBB accredited.

22. Glassdoor

Glassdoor is an employee review site that helps anyone — from prospective employees to prospective customers to investors — get an idea of what a company is really like from the inside. In other words, it helps measure the more qualitative factors of things like valuation.

Employees can share what it's like to interview and work at their companies, and the site shows visitors which companies are rated highest by their employees. Many employers use it to build their employment brand so they can target and recruit candidates, but you can also use the reviews to share ideas internally for improvement among your management team.

Creating an employer account is free, and it's easy to track and respond to reviews. For example, you can set up alerts so you get an email each time a new review is posted so you can acknowledge and respond to each one.

Benefits of Glassdoor:

• There are about 90 million reviews, salaries, and insights listed on Glassdoor.
• Over 60 million people use Glassdoor every month to research a company or provider.
• Reviews are left by employees who have experience working with that company.
• When a company responds to a review, it shows you the name of the employee as well as their job title.

Similar to Glassdoor, Blind's platform provides a place employees can leave feedback about what it was like to work at a particular company — though it focuses on the tech industry. On the site, professionals can anonymously communicate with other members, ask questions, provide company insights, and get advice.

What sets Blind apart from its competitors is that it feels like you're dropping in on a water cooler conversation in your office rather than a standard review site.

Benefits of Blind:

• Employers can view discussions in real-time from verified employees.
• Get authentic, anonymous, and unfiltered reviews.
• Over 7 million users across 300,000 companies.

Manta is a marketing agency that also functions as a customer review site primarily features small- to medium-sized businesses. Rather than displaying the top customer reviews right away, Manta organizes search results based on the relevance of your keyword. Then it displays the list of companies with their contact information, so users can quickly connect with a business.

Manta is different than most review sites because it focuses more on connecting people than it does on reviewing products and services. To find customer reviews, you need to select a business, go to their individual listing page, and scroll past their features and products before seeing a review. That way, customers use the reviews as one of the final selling points for purchasing a product or service.

On Manta, the goal is to rank your business as high as possible for each relevant keyword that users can search. So long as your company is in the top search results, you'll have a higher chance of connecting with leads using this site.

Benefits of Manta:

• Manta has data on 35 million businesses spanning across 149 countries.
• Every month, Manta adds 14,000 new listings to its website.
• It's easy to leave reviews on Manta. You just fill out a star rating and write a short description justifying your rating.

25. Capterra

If you're a SaaS business, Capterra is a review site that evaluates software sold by B2C and B2B companies. It has an easy-to-use internal search engine which lets users search for software based on industry, company, or software type. Once a search processes, Capterra displays a list of companies relevant to your keyword and a brief summary describing their product(s).

Users can also compare products on the site. Capterra has a "compare to" feature which lets you select up to four companies and displays the benefits of each side-by-side. You can see everything from ease-of-use to the quality of their customer support, all in one comprehensive view. This makes it easy and efficient for users to find software that best fits their needs.

Benefits of Capterra:

• There are over 1.5 million validated customer reviews posted on Capterra.
• Capterra provides 800 categories to choose from as well as reviews for over 50 thousand products.
• Before clicking into a review, Capterra provides a brief overview of the company, its products, and its mission.
• Capterra provides a pros and cons list for each business profile. This gives users a snapshot of the best and worst features for each company.

26. HundredX

HundredX is a review site and a customer service tool . Businesses create an account on the website and ask customers to leave feedback after working with them. HundredX streamlines the process by providing tools that automatically send out surveys and collect feedback on behalf of the business. With this site, customer services teams don't have to manually seek out reviews or scan third-party sites to obtain customer feedback .

The benefit of signing up for HundredX is the reviews are private. If you get a bad review, leads can't see that feedback and be influenced by the negative comments. This gives your company a chance to correct your mistake before losing potential customers.

Benefits of HundredX:

• HundredX provides profiles for over 1,600 businesses spanning across more than 60 unique industries.
• HundredX offers incentives for users to leave reviews. Roughly 90% of its users participate on a regular basis.
• HundredX's tools helps you create an automated system for creating surveys and collecting customer reviews. This provides an ongoing stream of feedback as you continue to grow your customer base.

Online reviews also exist on sites that aren't necessarily built just to publish online reviews. Some businesses use their social presence and website to encourage online reviews ... and some brands just get them unsolicited, for better or for worse.

Here are some sites that, if you choose to (please, choose to) can serve as additional hubs for online reviews. And they're awesome, because they have enormous reach, and you have some — if not entire — control over these properties.

27. Facebook Ratings & Reviews

Did you know there's a place on Facebook for fans to leave ratings and reviews of your business? There sure is ... it's named, aptly, Facebook Ratings & Reviews. It appears on the left-hand side of your Facebook Page, and you can't move or remove it like you can other parts of your Page.

Anyone logged into Facebook can post a rating or review of a business. All they have to do is go to the Reviews section of your Page, click the grey stars to choose a rating, and then write an optional review. They can make that review public, visible to friends, or visible only to them.

Benefits of Facebook Ratings & Reviews:

• There are more than 2.7 billion users who are active on Facebook each month.
• To collect reviews on Facebook, all you need to do is set up a Facebook Business Profile.
• 2/3 of Facebook users visit a local business's Facebook Profile at least once a week.
• Facebook is a platform designed for communication. This increases the chance of having productive conversations with those who leave a review for your business.

28. Twitter

The ridiculously fast-paced nature of Twitter makes it seem like a weird place to try to accumulate reviews. But while users might not always search for reviews directly on Twitter (unless you started some kind of review hashtag, perhaps), tweets are still indexed in search results. That means a user's tweet, whether complimentary or less-than, could pop up in the SERPs when someone's searching for reviews on your business.

Not only that — there are things you can actively do with the positive tweets coming at you. For instance, we tested the element of social proof on conversions here at HubSpot, attaching three tweets that gave positive reviews on an ebook we were promoting at the time. Guess what happened? The CTA with the three tweets converted better than the CTA with no tweets. If you start to "Favorite" tweets that could serve as positive reviews in the future, it'll be easier to find them when you want to use them in your marketing.

Benefits of Twitter:

• There are over 300 million daily active users on Twitter.
• Twitter lets you communicate both publicly and privately with users. This means you can respond to customers on your feed, but also move the conversation to direct messaging if needed.
• Feedback on Twitter is very immediate. When customers want to voice an opinion about your business, they can do it almost instantly on Twitter.
• Twitter reviews are qualitative. You don't have to worry about an overall rating or satisfaction score when customers leave reviews.

29. Foursquare

Yes, people still use Foursquare. In fact, a ton of people are still using it: racking up 55 million monthly active users (MAUs) to be exact.

Not only can you check-in to different locations and businesses using the app, you can also leave reviews on Foursquare — making it another interesting platform where your brand or business could be discovered by potential customers looking for suggestions — and five-star reviews.

If your business depends on walk-in foot traffic — restaurants, coffee shops, shopping boutiques, etc. — make sure your Foursquare business profile is filled out and updated so people can find you when they go to check-in — and then ask your visitors to review you there.

Benefits of Foursquare:

• There are over 55 million monthly active users on Foursquare.
• Over two million businesses are using Foursquare to connect with customers.
• Foursquare provides marketing tools for your business. You can give special promotions and discounts to existing customers as well as provide tips for new users who are visiting your business for the first time.

30. Superpages

Superpages lets you search for businesses based on their distance from you, overall rating, industry subcategory, online videos, and even promotional coupons.

Once you find a company that you like, this site shows you where the business is on the map as well as a review summary outlining all of the reviews left for the organization. Visitors can quickly assess what other users are saying about the business and use the coupon links to get the same deals as other customers.

Benefits of Superpages:

• Customers primarily use the map/location features to search for businesses. This is ideal for small- to medium-sized businesses that many only be located in a few areas.
• Each company profile has a "view services" tab that explains exactly what the organization has to offer.
• Superpages provides a service that evaluates your brand's online reputation for free.
• Superpages is centered around local participation. So, you can trust that reviews left for your business are coming from customers in your area.

31. Top Ten Reviews

It’s hard to resist a good top 10 list. Top Ten Reviews satisfies this craving by giving visitors a list of 10, detailed reviews for every post on the site. These posts have a wide topic range as well, touching on everything from mattresses to landscaping to laptops.

There's also a "trending" bar that shows you categories that are currently popular on the site. As a business owner, this can give you an idea of what consumers are buying more of at that particular moment.

Benefits of Top Ten Reviews:

• Top Ten Reviews has reviews for products ranging everywhere from gas-powered lawnmowers to eyeglasses.
• Each review has an "our verdict" section that summarizes the pros and cons of each product as well as whether or not the website would recommend it.
• For each product, Top Ten Reviews provides the latest deals available and links users to where they can find them.
• Top Ten Reviews are very detailed. They have sections outlining the product's features, its specs, overall performance, user testimonials, and more.

32. Your Own Website

Finally, the one place where you have total and utter control: your website. It's an excellent place to publicize reviews you receive (perhaps embed some of those tweets you favorited?).

You could carve out a section of your website dedicated just to reviews and testimonials , and even include a form so happy customers can submit their unsolicited reviews.

But if you're actively campaigning for positive online reviews and you encounter happy customers who want to leave you a positive review but don't have accounts on sites like Yelp, Angie's List, or Google, it's handy to have a place on your website to publish their kind words. Consider adding testimonials to landing pages and product pages, too.

Benefits of your own website:

• You have complete control over the format and rating system for your reviews.
• You can dictate which reviews you want to publish on your website.
• Having reviews on your website is timely. People browsing your site can read your positive reviews as they're shopping for your products.

Which customer review site is best?

The easy answer is all of them. The right answer is a little more subjective.

The best customer review site for your business will be whichever one(s) your customers are using most. The more reviews you obtain, the more you'll learn about your business and how customers feel about you.

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Tired of Yelp? 14 Alternative Business Review Websites

Table of Contents

Modern consumers thrive on information. Before making buying decisions, customers routinely seek out the opinions and experiences of others to determine whether or not a company is credible and its products or services are worthwhile. Business review websites are excellent resources for consumers seeking information and often include business-specific tools to help organizations boost brand awareness and expand their marketing reach. 

While Yelp is perhaps the best-known business review website, it’s far from the only reputable one. We’ll explain more about business review websites and highlight 14 Yelp alternatives to consider. 

What are business review websites?

Business review websites collect customer reviews about the companies they do business with. These aren’t professional reviews, and they aren’t paid. They’re from actual customers sharing honest feedback.

For example, say you recently hired a local company to install a fence in your backyard. After the service is completed, you can review that company on a business review website. When you leave a review, you’ll often choose a letter or number rating. You’ll usually have the option to summarize your thoughts about the service you received.

By sharing your positive or negative experiences, you help other potential customers decide whether or not to use that company in the future.

Best Yelp alternatives for business reviews

Many consumers turn to Yelp when researching products and services. Additionally, small businesses use Yelp to boost brand awareness and enhance their local marketing strategy . However, Yelp isn’t the only game in town. Here are 14 Yelp alternatives that can help you generate positive online reviews and grow your business. 

1. Google Business Profile (formerly Google My Business)

Google Business Profile , formerly called Google My Business, allows you to list your business on Google Maps and appear in local search results. It’s free to list your business and information, such as your business location , hours and phone number.

You can also invite your customers to leave a review on Google. Collecting and responding to Google reviews shows you care about customer feedback; more reviews will help you rank higher in Google searches. To get started, set up and personalize your Business Profile on Google .

2. Facebook Page reviews

If you use Facebook ads for your business, you probably already have a Facebook Business Page set up. Your Facebook Business Page is a great place to stay in touch with your customers and share helpful information about your business.

It’s also an excellent place to collect customer reviews. Take advantage of this feature by turning on the ratings and reviews option in your Facebook Page settings. From there, invite customers to leave reviews sharing their experiences with your company.

3. Angi (formerly Angie’s List)

Angi is a major name in business reviews. As a platform for accurate information about local businesses from vetted users, Angi guarantees its reviews are legitimate.

Users pay a membership fee to access the site and write reviews, which are graded in letter form. Businesses that sign up with Angi can interact with members, establish a profile, and respond to reviews about their company. Businesses can also take advantage of deals and discounts when they sign up with Angi. Organizations can sign up for an Angi account online. 

4. Better Business Bureau

The Better Business Bureau is one of the most trusted names in business ratings and reviews. The BBB grades businesses from A+ to F based on several factors, including reviews, complaints, and business responses to reviews and complaints. The BBB is a trusted organization, and its ratings could significantly impact a small business. 

The accreditation process ensures that a business makes a good-faith effort to resolve customer complaints and respond to inquiries. This effort makes a business more trustworthy in consumers’ eyes. Accreditation (and its fee) can give a business increased exposure online, access to workshops and webinars, and much more. Visit the BBB online to start the accreditation process for your business. 

5. ConsumerAffairs

Collecting reviews for a business is just one service ConsumerAffairs for Brands offers. When a business signs up, it receives access to numerous resources, including articles on how reviews and a strong reputation can increase revenue, how to find brand ambassadors , and how to convert negative customer experiences into positive ones. Visit ConsumerAffairs for Brands online to create a business account. 

6. Foursquare

While Foursquare is best known for its check-in feature, businesses that claim their listings also give customers the ability to leave ratings and tips (reviews) for other customers.

If you sign up for Foursquare for Business , you’ll be able to access user analytics, add your own tips, and offer customer rewards.

7. Glassdoor

The unique thing about Glassdoor is that it allows current and past employees to rate the companies they work for. This is a vital tool for job searching, helping job seekers learn as much about a company as possible.

When you sign up for a Glassdoor for Employers account , you can read reviews of your company as a workplace and find quality candidates when hiring employees for open positions.

8. HomeAdvisor

This site is similar to Angi (in fact, they have the same parent company). It helps customers find and review professionals for home improvement projects. All reviews are verified and go through an extensive screening process.

If you are a professional offering home improvement services, signing up with HomeAdvisor Pro allows you to connect with HomeAdvisor users in your area looking for a specific service.

9. Judy’s Book

While it’s not free to add or claim your business on this site, the perks of Judy’s Book for Business are worth it. It’s free for customers to review your business directly on the site, but if you receive other testimonials through social media, email, letters or other sources, Judy’s Book allows you to post them on your business page at no extra charge.

When you add your business to Judy’s Book , you also get a free mobile listing, competitor tracking, a higher search engine ranking and much more.

Manta is a small business directory that helps local U.S. businesses connect with consumers and each other. While customer reviews are not the site’s primary function, they are one of its features. Visit Manta online to add your business. 

11. Merchant Circle

MerchantCircle aims to connect customers with deals, advice and price quotes from local small businesses. Its search functions are structured primarily by city and business category. By default, it ranks the listings from highest-rated and most frequently reviewed, working its way down.

The MerchantCircle Help Center has various links to articles to help new businesses get set up.

12. OpenTable

Although OpenTable was once just for making restaurant reservations, customers can now leave reviews and star ratings. When you search for restaurants, a list based on your search criteria pops up.

One of the first things you’ll notice is the star rating under the restaurant name, the number of reviews, and the percentage of reviewers who recommend the restaurant.

If you are starting a restaurant or want to get an established restaurant on OpenTable, sign up on the OpenTable for Restaurants page to start collecting reviews and increasing your reservations.

13. Superpages 

Unlike most other review sites, Superpages isn’t tied to a specific category or service. So, whether your business is a restaurant, plumber, nail salon, electrician or anything else, you can register it and begin collecting reviews.

This site also allows users to write in-depth reviews specific to your business’s category, making it easier for potential customers to find the review and, therefore, your business. Visit Superpages online to claim or manage your free business listing.

VendOp aims to connect people with vendors that best match their needs. Potential customers can search for vendors based on their needs and be presented only with vendors that provide those services, streamlining the search process.

The site also offers a community of real customers who share their experiences with vendors, so potential customers can better understand who they’re working with while helping other vendors improve their services. Visit VendOp online to learn how to use your LinkedIn account to sign up for this platform.

How can business review websites benefit your company?

Many businesses feel nervous at the thought of customers leaving them a review, but customer reviews can be a powerful tool for your company. Here are some of the ways business review websites can benefit you:

• Business review websites create social proof . If a customer is on the fence about purchasing from your business, they’re more likely to move forward if they receive a positive recommendation from a friend or family member. Positive reviews create social proof and help new customers feel comfortable doing business with you.
• Business review websites improve SEO . If you run a local business, you can’t afford to ignore business review websites. For example, receiving and responding to Google Business reviews will improve your business’s search engine visibility and increase the odds that local customers will find you.
• Business review websites help you provide better customer service . Nobody wants to receive a negative review from a customer, but it isn’t always a bad thing. If you respond to negative reviews and take steps to remedy the mistake, you could build more customer loyalty over the long run. And you learn valuable information about how to improve your business in the future.

Using business review websites to your advantage

Many companies rely on business review websites like Yelp to improve their reputation and visibility online. However, there are countless alternatives to Yelp to consider when seeking online reviews and business marketing tools. From Google Business Profile to ConsumerAffairs, these business review websites can help create social proof that your business is worth investing in. 

To encourage online business reviews from customers, consider offering incentives like online coupons or simply asking them to leave a review to help your company. Make it easy for customers to find your business on major review websites so they’re not inconvenienced by the request.

Sammi Caramela contributed to this article. 

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Small Business Trends

26 business review sites where customers rate you.

If you buy something through our links, we may earn money from our affiliate partners. Learn more .

Business review sites are an essential part of the customer buying journey today. Purchasers make snap decisions about a firm simply by reading business reviews — without ever calling your company, setting foot in your store or visiting your website.

What is your presence like on review sites? Have you found all the sites where customers review your business? Are the reviews mostly positive?

Managing your presence is called online reputation management and it’s something you should be doing on business review sites. Reputation management involves identifying, monitoring, and influencing your business’s credibility and reputation online. And central to review sites are customer reviews.

Best Business Review Sites

The following 26 sites include the best B2C review sites, important for businesses that sell to consumers (examples: Yelp and HomeAdvisor). We also identify the best B2B review sites, for businesses that sell to other businesses (example: G2). Focus on the sites applicable to your industry so you can reap the benefits when buyers use them to make purchase decisions.

1. Google My Business

Google My Business (GMB) is the single most crucial review and listing tool for local businesses. It is is one of the top review sites, replacing what was previously called Google Local. An essential tool for garnering a credible online reputation, it can also help with ranking your business in various kinds of search results. Use this Google My Business Cheat Sheet to get started.

2. Bing Places for Business

Bing Places for Business is the Bing search engine’s version of Google My Business. Consumers can leave ratings and reviews about a company. Local businesses, including businesses with multiple locations, can claim their listing and complete a profile to add their listings to Bing Places, all for free. Once verified, information will appear in Bing Local search and map results.

3. Facebook Ratings and Reviews

Facebook is much more than a social media portal to share posts. The hugely popular social media site is also where followers can leave ratings, reviews, and recommendations on a business’s Page using its Facebook Ratings and Reviews platform. Businesses can turn off ratings and reviews in their Facebook Page settings.

4. Better Business Bureau

The Better Business Bureau (BBB) prides itself on being an ethical marketplace that allows individuals to recommend businesses. The BBB is one of the oldest and most trusted sites, and verifies all consumer reviews. Businesses can also become a BBB accredited business , and the Better Business Bureau assigns its own ratings from A to F but these ratings are independent from reviews by the public.

5. Amazon Customer Reviews

Amazon has been allowing consumers to post reviews about products since 1995. Garnering a string of 4- or 5-star reviews on this leading online retailer’s site can help businesses generate many new sales and build a solid reputation. Business reviews also apply to any listing in Amazon’s Handmade section and to service providers in the Amazon HomeServices section.

Some small business owners and marketing managers have a love-hate relationship with Yelp , feeling that positive reviews at times get less visibility than negative ones at the site. However, you can’t deny Yelp’s importance. Its pages show up frequently in internet searches. It’s a consumer destination, too. The site also trains companies to respond to reviews. A Yelp listing can help businesses manage their online credibility and reputation. Yelp is one of the top review sites and an important place to encourage potential customers to do business with you.

7. Foursquare

Using its Swarm and CityGuides apps, Foursquare lets users check-in and rate venues they visit. Users can also leave “tips” for others visiting the establishments. Companies that sign up for Foursquare for Business can take advantage of user analytics. Businesses can also add their own tips to Foursquare and make customer reward offers. Foursquare data is often included in other sites and maps.

8. HomeAdvisor

If you operate a home improvement business or provide services to homeowners, listing your services on local business review websites like HomeAdvisor and collecting business reviews can positively impact your business and help you get new customers. All reviews placed on HomeAdvisor go through an extensive screening process and are verified by the site’s moderators.

9. Yellow Pages

You can get a free business listing on Yellow Pages which enables businesses to manage the reviews placed on the site about their company. Yellow Pages has transitioned from paper to digital, and is now supporting businesses online with local marketing and reviews. While the yellow pages are no longer the heavyweight driver of new customers the way they were decades ago when print books ruled, make sure to claim your business there.

10. TripAdvisor

TripAdvisor is a review platform focused on the hotel, travel, restaurant, airline, or entertainment industries. Customers share reviews of hotels and other establishments connected to the travel industry. Given that TripAdvisor has collected more than 878 million reviews, it’s in every travel business’s interest to claim its listing and generate positive reviews on one of the largest travel sites in existence.

11. Angie’s List

Angie’s List is regarded as one of the most credible business review sites, being early to offer business listings. Reviews cannot be from anonymous sources on Angie s List, which again, adds to the credibility of the evaluations posted there. Companies can set up a page on Angie s List for free where customers can leave reviews.

12. TrustRadius

TrustRadius is an online review source designed for software businesses. Adding to the credibility of TrustRadius is the fact that all reviewers are authenticated via LinkedIn. This enables users to view what their connections on LinkedIn say about their business and software products.

13. OpenTable

If you own or run a restaurant, registering on OpenTable will enable customers to make reservations and write reviews. Restaurants receive a star rating on OpenTable based on the number of reviews and the percentage of people who recommend the restaurant. Naturally, the higher the review rating, the better a restaurant’s credibility and online reputation.

14. PlanetRate

PlanetRate enables customers to write reviews on businesses of all industries. Companies can register on PlanetRate and actively collect reviews. Users can write in-depth analyses of companies on PlanetRate. Any positive feedback on this review site can influence how consumers perceive your business.

15. Salesforce AppExchange

Salesforce AppExchange is an enterprise cloud marketplace designed to extend the Salesforce platform. It lets users rate businesses through a five-star rating system. Businesses with a Salesforce AppExchange app can keep track of their app’s rating and monitor their online business reviews.

16. Trustpilot

Trustpilot allows businesses to generate a profile page and encourage customers to provide reviews. Companies can send customizable review invitations for a higher-level paid membership fee and share their reviews and social ratings on social media.

17. Glassdoor

Glassdoor users can search reviews and ratings of more than 700,000 businesses around the world. Employees can also share what it is like to work for a company on Glassdoor. With candid and honest reviews about a business’s services, products, and what it is like to work for, Glassdoor can be an invaluable source for enhancing a company’s reputation with prospective employees.

G2 (formerly known as G2 Crowd) is a business review site for companies that sell software. Business software apps are ranked on a five-star scale. With more than five million business users heading to G2 each month to read reviews and buy software, having quality ratings on G2 can directly influence business buying decisions.

Customers can search for vendors of a particular industry and specification on VendOp . The site provides a portal for purchasers to share their experiences with other customers. Users can search reviews by ratings, service, and location on VendOp.

Manta is mainly a business review site, one dedicated to small business. Business owners can claim and customize their page to improve online visibility and marketability. Consumers can search from millions of businesses, and registered users can leave star ratings and write reviews.

Avvo is a business review site for attorneys. Consumers can review their lawyer for the benefit of other consumers and assign up to 5 stars. Avvo claims to include 97% of all lawyers in the United States in its database, and also lists them by practice specialty. All reviews are subject to approval by Avvo, which separately provides its own rating of 1 to 10, based on specified criteria.

WebMD is a vast site getting over 100 million visitors a month, containing medical information for consumers. It also has listings of doctors and dentists, and allows consumers to leave business reviews of them.

23. FinancesOnline

FinancesOnline is an independent review platform that addresses B2B, SaaS, and financial companies. It helps users find and compare software products and services best suited to their needs. They can also read customer product reviews and reports from experts. Currently, the site has more than 50,000 online reviews from users of software products.

24. Merchant Circle

Opening its virtual doors in 2005, Merchant Circle has more than 15 million local business listings across the U.S. in its database. Consumers refer to Merchant Circle to find businesses, read reviews by consumers, and get competitive quotes from companies they seek out. Make sure you claim your business listing. It can be a source for acquiring new customers.

25. Sitejabber

Sitejabber is a site with online reviews of businesses which also lets customers get answers to questions from other customers and the business itself. After making a purchase, customers can leave their own feedback and get help resolving any issues that may arise.

Which? is an independent not-for-profit UK-based consumer review site that reviews services and products and then writes and shares the reviews. Managing to have commendable reviews written about your products or services on Which? can go a long way in generating a sound and credible online reputation.

Business Review Sites Comparison

Other review sites.

Over 100 larger sites allow user-generated reviews, plus many smaller niche-specific ones.

Some prominent review sites include:

• General & Local Businesses : CitiSearch, Local.com, ConsumerAffairs
• Product & Service Reviews : Viewpoints
• Handmade & Vintage : Etsy
• Books : Goodreads
• Automobiles : Cars.com, Edmunds, CarGuru
• Services & Freelancers : Care.com, Thumbtack, Fiverr
• Food & Restaurants : Zomato
• Travel & Accommodation : VRBO, Airbnb
• Real Estate & Housing : Zillow, Houzz, Apartments.com
• Financial : Bankrate
• Apps : Apple Apps Store, Google Play

What is a Customer Review?

Customer reviews are a form of customer feedback. They usually include some text, as well as a star rating of 1 to 5 stars, with 1 being poor and 5 being excellent.  While there are many places you can find online business listings , the sites below go beyond listings and are popular places for customers to leave reviews.

A customer review is a powerful tool in the digital era, acting as a word-of-mouth endorsement or critique based on firsthand experience. Beyond its basic definition, a customer review can significantly influence a potential customer’s perception and decision-making process. About 72% of U.S. consumers have written a review for a local business.

Reviews create a sense of community around a brand, with customers often engaging in discussions and sharing experiences. There are various forms of customer reviews:

• Text Reviews : The most common form, offering detailed opinions and experiences.
• Video Reviews : Growing in popularity, these provide a visual and personal touch, often perceived as more authentic and engaging.
• Image-Based Reviews : Customers share photos of the product in use, providing visual proof of their experience.

The psychological impact of these reviews is profound. Positive reviews can build a sense of trust and reliability around a brand, while negative reviews can raise red flags for potential customers.

However, even negative reviews, when managed well, can demonstrate a company’s commitment to customer satisfaction and improvement.

The Benefits of Business Reviews

Consumer trust.

Potential customers often trust peer reviews over traditional advertisements or promotions. This trust stems from the belief that fellow consumers provide unbiased, genuine experiences. Businesses with higher ratings and positive reviews often enjoy greater credibility in the market, resulting in increased customer acquisition.

Business Improvement

Feedback, both positive and negative, can be invaluable for businesses looking to refine their products, services, or overall customer experience. By acting on customer insights, businesses can address underlying issues, improve their offerings, and demonstrate a commitment to customer satisfaction.

Enhanced Visibility

Positive reviews can significantly bolster a business’s online reputation. The algorithms of many review platforms promote businesses with higher ratings, making them more visible to potential customers. This increased visibility can drive more traffic to a company’s website or physical location, potentially leading to increased sales and growth.

Engagement and Customer Relationship Building

Responding to reviews, both positive and negative, offers businesses a chance to engage directly with their customer base. Addressing concerns, thanking customers for positive feedback, or offering solutions to problems can foster customer loyalty and show potential clients that the business values its community.

Informed Decision Making

Reviews can act as a gauge for understanding market trends, consumer preferences, and areas of innovation. By analyzing feedback patterns, businesses can make data-informed decisions about product development, marketing strategies, and service improvements, ensuring they remain competitive and relevant in their industry.

5 Tips for Leveraging Business Review Sites

The following best practice tips will help you use online review sites to get highly sought-after, positive reviews.

Claim Your Business Profile

Claiming your business profile on various review sites is a crucial first step in managing your online presence. When you claim your profile on platforms like Yelp, Google My Business, and TripAdvisor, it allows you to manage the information displayed about your business. This includes updating contact details, business hours, and responding to customer reviews.

Once claimed, it’s essential to regularly update your profile. For example, posting about any new services, special events, or promotions can keep your profile fresh and engaging. It’s also a platform to showcase your business’s personality through photos and posts.

On Google My Business, for instance, regularly updating your profile can improve your visibility in local search results, making it easier for potential customers to find you.

Encourage Business Reviews 

Encouraging customers to leave reviews is a delicate but essential part of managing your online reputation. Start by creating a culture that values customer feedback.

Train your staff to remind customers to leave reviews post-purchase or service. You can also use follow-up emails or texts as gentle reminders.

Remember to make the process as easy as possible for customers. Provide direct links to your review profiles in your digital communications.

On-site, QR codes that lead directly to review platforms can be a convenient option for customers.

Embrace each review as the equivalent of free advertising and an integral part of your digital marketing through happy customers.

Don’t Incentivize Reviews

While it’s important to encourage reviews, offering rewards or incentives for them can backfire. It’s essential to adhere to the guidelines of review platforms. Incentivizing reviews can lead to biased feedback and may violate the terms of service of many platforms.

Instead, focus on creating exceptional customer experiences that naturally prompt customers to leave positive reviews. If customers express satisfaction in person or via email, suggest that they share their experience online. Always express gratitude for any feedback given, whether incentivized or not.

Don’t Write Fake Reviews 

The temptation to bolster your business’s online presence with fake reviews should be avoided at all costs. Fake reviews can severely damage your credibility and can lead to penalization by review platforms.

Consumers are increasingly savvy at spotting inauthentic reviews, and getting caught can result in long-term damage to your reputation.

Focus on authentic customer experiences and use negative reviews as an opportunity to show how your business responds constructively to criticism. Transparency and honesty in your online presence are critical to building lasting trust with your audience.

Respond to Negative Reviews

Handling negative reviews with grace and professionalism is crucial for maintaining your business’s reputation. When responding to a negative review, it’s important to remain calm, professional, and empathetic. Apologize if necessary and offer to rectify any legitimate issues raised.

Your response should be personalized, addressing the specific concerns of the reviewer. Offer to continue the conversation offline to find a resolution. This not only helps to potentially salvage a customer relationship but also shows other customers that you’re committed to their satisfaction.

Publicly responding to and resolving negative reviews can turn a potentially harmful situation into a display of excellent customer service.

It turns out that 30% of consumers reverse negative reviews on online review sites when the company responds, according to a survey by ZenBusiness. Yet, only 12% of consumers say their reviews are often or always responded to. Therefore, by responding, you gain a real advantage over all the other small businesses that never respond.

Do I Still Need My Own Website if I Have Review Site Listings?

You should always have your own company website. Some businesses use their Google My Business profile, Facebook page or other business review sites as a replacement for a website of their own. But this is not wise, for one simple reason: third-party sites are outside of your control.

If Facebook decides — however unjustly — to delete your Page, it could take weeks or months to appeal and get it back, if ever. An effective digital marketing strategy should include both your own website as well as business review sites.

Should I Display Reviews on My Website?

Yes. A number of software apps are available to help with aggregating reviews and displaying them on your site. The software reminds customers to review your business post-sale. The apps also automate collecting reviews that have already been published on third-party sites, and provide widgets so you can embed and display reviews on your own website. Examples: GatherUp , Reviews.io and BirdEye .

Do Customer Review Sites Help with Search Engine Rankings?

Information from business listing sites, including user reviews, can show up high in search results in numerous ways. In particular, GMB and Bing Places information is often displayed prominently in the respective Google search engine and Bing search engine pages and maps. A search engine optimization (SEO) professional who specializes in local SEO can help you with a local SEO strategy and explain more.

Rather than focusing just on rankings, however, think broadly about “visibility”. Review sites give you more places to be found online. Too many small businesses are effectively invisible online. The more review websites your company appears in, with positive ratings, the better.

The internet has given consumers the power to make or break a business’s reputation by leaving reviews on social media sites like Facebook, search engines, or any number of business review sites like Yelp. It’s in your best interest to embrace review sites to make a positive brand impression.

RELATED VIDEO:

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Local Impact Awards

40 awesome review sites to fuel your business growth

By Vishal Teckchandani | Sep 8, 2023 | Marketing | 17 min read

With more entrepreneurs starting local businesses, online review websites like Google Business Profile, Angi, and Yelp have become crucial for visibility and success in the realm of commerce ( Economic Innovation Group ).

Download the white-label reputation management sales playbook today and get a rebrandable playbook to close more reputation deals.

Consumers lean heavily on review sites, considering the opinions expressed from other buyers about businesses within them before making purchasing decisions. The evidence is clear, both from data analysis and observing people around us: nearly all of us rely on review websites in various ways to inform our choices on where to shop, and what to buy ( Search Engine Journal ).

Table of Contents

• Why are customer review websites important in the buying journey?

3 advantages to adding business listings across multiple review sites

40 quality review sites for customer reviews, 7 must-know business review websites, top 3 review websites for ecommerce businesses, 3 industry-specific review websites, top 2 popular b2b customer review websites, frequently asked questions, why are customer review websites important.

No doubt agency owners understand the importance of local businesses having a strong online presence for success, but what’s changing is how reputation is increasingly influenced by various review sites on different platforms, not just Google. For instance, in 2022, Tripadvisor reached one billion reviews, and Yelp saw 26,830 new reviews generated per minute!

This lines up with our internal Vendasta data, showing that nearly two-thirds of local businesses guided by our agency partners have adopted our Listings Sync Pro tool to establish their presence across diverse review platforms – because relying on just one isn't enough anymore.

As a result, the new frontier in online reputation management is helping clients diversify their presence across review websites. This article delves into the top 40 platforms, offering guidance to your clients on amassing more reviews, refining their online presence in a targeted way, and enhancing their sales potential.

Where review sites fit in the modern customer journey

Review websites are instrumental and effectively underpin the ‘findability’ and ‘reputation’ phases of the modern customer journey, pictured below, for two key reasons:

• Increased visibility and search engine optimization (SEO) benefits: Online review websites often have high domain authority and appear in search engine results. When businesses have a strong presence on these platforms and receive positive reviews, it can improve their search engine rankings. This increased visibility can lead to more organic traffic and potential customers discovering or validating a local business.
• Social proof: Customer reviews provide social proof, which is a powerful psychological phenomenon that influences people's behavior. When potential customers see positive reviews from real people, it creates a sense of trust and credibility in the business. They are more likely to trust the opinions of other customers and feel confident in making a purchase.

Listing across multiple websites brings significant advantages for both local businesses and the agencies that support them.

• Competitive edge: Establishing a presence on various customer review websites provides local businesses with an SEO edge. Maintaining precise information across multiple listings offers a simple method to enhance discoverability. Additionally, it empowers them to connect with customers seeking highly specific or detailed insights, surpassing the usual scope of Google reviews. This is particularly relevant in sectors such as healthcare and home services, where select review platforms enable users to provide feedback for individual professionals.
• Benefit for agencies: By helping local businesses manage their online reputation across multiple review websites, agencies can demonstrate their ability to effectively monitor and respond to customer feedback. This positions them as trusted advisors and valuable partners in maintaining a positive brand image. It also leaves a strong impression on business owners, showcasing the agency's awareness of the latest review site trends and choices, and allows you to justify the cost of your services and sales of reputation management and SEO products.
• Enhanced online reputation: A consistent stream of positive reviews across various platforms bolsters a business's credibility and reliability in the eyes of potential customers. This dynamic influence directly shapes purchasing choices, driving heightened customer engagement. Moreover, local businesses actively engaged on review sites gain the power to safeguard their reputation, effectively addressing negative feedback instead of letting it fester in the public realm. This is discussed further in the video below.

• Google Business Profile (formerly Google My Business) [the most popular general review site]
• Yelp (a widely recognized platform for local businesses)
• Facebook Reviews (integrates social feedback with online presence)
• TripAdvisor (for travel-related businesses and attractions)
• Yellow Pages (directory for local businesses)
• Angie's List (trusted source for local service providers)
• Foursquare (combines reviews with location-based features)
• Better Business Bureau (BBB) (focuses on business ethics and trust)
• Citysearch (local guide and business directory)
• Manta (showcases small businesses and services)
• DexKnows (local business directory)
• Superpages (directory for businesses and services)
• Trustpilot (trustworthy platform for various industries)
• Thumbtack (matches customers with service professionals)
• HomeAdvisor (connects homeowners with service providers)
• Zillow (reviews for real estate and property services)
• Healthgrades (reviews for healthcare professionals)
• Avvo (reviews for legal professionals)
• Houzz (reviews for home improvement professionals)
• RateMDs (reviews for medical professionals)
• OpenTable (restaurant reviews and reservations)
• Zocdoc (appointments and reviews for healthcare)
• WeddingWire (reviews for wedding-related services)
• Care.com (reviews for care and service providers)
• Trustpilot (a reliable review platform)
• Vitals (reviews for healthcare professionals)
• G2 Crowd (reviews for software and tech products)
• TestFreaks (product reviews and ratings)
• Fyt (reviews for fitness and wellness professionals)
• Cars.com (reviews for automotive services)
• Groupon (deals and local business reviews)
• DealerRater (reviews for automotive dealerships)
• ConsumerAffairs (reviews for various services)
• Indeed (reviews for job-related services)
• Capterra (reviews for software and tech products)
• Apartments.com (reviews for real estate and rentals)
• HomeStars (reviews for home service professionals)
• Porch (reviews for home services)
• TrustRadius (B2B software reviews)
• WeddingVendors.com (reviews for wedding services)

Navigating the vast landscape of review sites can be daunting for both agencies and local businesses. Which platforms deserve a business owner's attention for establishing a presence and soliciting reviews? What sets these platforms apart? Who comprises their user base?

While a comprehensive presence on every site isn't required, gaining insight into the major players as well as some specialized and emerging players is valuable knowledge you can take to a business owner.

1. Google Business Profile (formerly Google My Business)

A widely recognized platform for customer feedback, Google holds immense value for businesses seeking to bolster their online reputation. Its seamless integration with Google Maps search results , and other technologies, lends it a pivotal role for every local business.

Use cases: Google Reviews provides a user-friendly channel for customers to contribute reviews directly to a business's Google listing. Positive reviews not only attract potential customers but also enhance local search visibility, resulting in increased online traffic.

Monthly U.S. traffic: Approximately 17 billion (source: Semrush)

Alt text/caption: The Google Reviews page of restaurant Aba in Chicago

• High visibility: Benefits from Google's search dominance and high user adoption, ensuring high visibility amongst customers.
• Business insights: The platform provides data and insights into how users are interacting with your listing
• Easy Google integration : Easily manageable through a Google business account and applications that integrate with Google.
• Anonymity: Reviewers can be anonymous and use fake names, leading to potential spam and lack of accountability, and removing a fake or malicious Google review can be challenging.
• Lack of customer support: Since reviews can't be turned off or deleted manually , profile owners must reach out to Google directly to dispute a review, which can take time to resolve.
• Nongranular information: Google Reviews often provide a broad 1-5 star rating. However, for specific establishments like restaurants , this simplicity may not facilitate the evaluation of intricate elements like food quality, service, ambiance, and location.

Businesses/industries: Well-suited for all local businesses, especially for those like restaurants competing for foot traffic. (Key tip: Ensure that your local business customers update their Google Business hours )

2. Facebook Recommendations

Facebook is one of the world’s pre-eminent platforms for interactive customer experiences. Like Google, Facebook houses a local business’s essential details including number, location, and website.

How it’s different from Google is that users are allowed to “Recommend” or “Not recommend” a business, and are then prompted to leave feedback and images about their experience, and are given the option to select tags such as “Slow service”, “No Wi-Fi” and “Fresh doughnuts.”

Use cases: Showcase customer service, engage customers on the business's Facebook page.

Global monthly active users: Approximately 3 billion (Source: Facebook).

Alt text/caption: Facebook prompts allow users to include tags such as “great for children” and “fresh doughnuts” that make it easy for consumers to easily see what others like about the business

• Social engagement: Facilitates direct interactions and personalized responses.
• Broad reach: Connects with a wide audience through social networking.
• Limited discoverability: Reviews may not be as prominently featured as on dedicated platforms.

Businesses/industries: Suitable for retail, restaurants, entertainment venues, and local services.

An established review site renowned for in-depth user-generated feedback, Yelp is essential for building credibility .

Use cases: Engage with customers, respond to feedback, demonstrate commitment to customer satisfaction.

Monthly U.S. traffic: Approximately 117 million (Source: Semrush)

Alt text/caption: Yelp reviews are structured similarly to Google, but the review site is tailored largely to restaurants

• Improved SEO: Yelp Check-In allows users to share details of their visit and experience at a business, which can positively impact visibility and search rankings.
• Detailed reviews: Extensive user-generated reviews provide valuable insights.
• Community impact: Active user base fosters community credibility.
• Review filter: Stringent filter can impact visibility based on criteria.

Businesses/industries: Ideal for restaurants, salons, professional services, and businesses aiming to establish a strong online reputation.

4. TripAdvisor

A travel-focused platform, TripAdvisor plays a pivotal role for businesses in the travel and hospitality industry.

Use cases: Businesses in the travel sector can benefit from showcasing customer experiences and attracting travelers.

Monthly global traffic: Approximately 150 million (Source: Semrush)

Alt text/caption: TripAdvisor differentiates itself from other review websites with its travel focus. In this example, a visitor planning a trip to Wyoming has searched for “Top things to do in Wyoming” and then found the top-rated travel experiences.

• Travel focus: Centrally focused on travel and hospitality, catering to a specific industry.
• Attracting travelers: Positive reviews can attract travelers to accommodations, restaurants, and attractions.
• Complements local search: In certain scenarios, Tripadvisor gains an advantage over Google by assisting international visitors to the U.S. (or other countries) in pre-planning their experiences. This approach proves beneficial as it allows travelers to strategize ahead, avoiding the intensified competition for local visibility upon arrival.
• Travel niche: Primarily suitable for travel and hospitality businesses.
• Businesses/industries: Especially beneficial for hotels, restaurants, attractions, and tour operators within the travel sector.

5. Better Business Bureau (BBB)

BBB focuses on business ethics and trust, providing consumers with information about a business's reputation.

Use Cases: BBB accreditation and positive reviews enhance business credibility and trustworthiness.

Monthly U.S. traffic: Approximately 12.5 million (source: Semrush)

Alt text/caption: A review for John The Plumber on BBB for a plumber

• Ethical reputation: Focus on business ethics and trust.
• Accreditation impact: BBB accreditation can boost business reputation.
• North America: Limited to businesses mainly in North America.
• Businesses/industries: Suitable for businesses aiming to establish an ethical reputation and trustworthy standing.

6. Trustpilot

Trustpilot is a widely recognized platform that emphasizes consumer reviews and building brand trust.

Use Cases: Trustpilot is ideal for businesses that prioritize consumer feedback and seek to establish a transparent reputation.

Global & monthly U.S. traffic: Approximately 83 million and 17 million, respectively (Source: Semrush)

Alt text/caption: Trustpilot let’s users easily filter the services they’re looking for in their local area, such as credit unions, and then find reviews of those institutions

• Consumer trust: Focuses on building consumer trust through verified reviews.
• Wide range of industries: Suitable for a variety of businesses and industries.
• Robust presence in Europe and the U.S.: Businesses seeking transatlantic growth opportunities can benefit from the platform's substantial foothold in both European and U.S. markets.
• Paid plans: Some features require subscription in paid plans.
• Businesses/industries: Suitable for e-commerce, service-based, and retail businesses looking to build consumer trust.

7. Yellow Pages

Yellow Pages offers an online directory of businesses, serving as a trusted resource for local businesses and services.

Use cases: Local businesses can gain visibility and credibility through positive reviews on Yellow Pages.

Monthly U.S. traffic: Approximately 12 million (Source: Semrush)

Alt text/caption: Screenshot of reviews for a dentist in Chicago

• Local directory: Provides a platform for local businesses to reach their target audience.
• Trustworthy source: A trusted resource for finding local services.
• Lead generation: Yellow Pages allows consumers searching for services to contact the business through functions like chat messages.
• Diverse reviews: Reviews can cover a wide range of industries.
• Businesses/industries: Suitable for local businesses across various sectors aiming to enhance their online presence.

1. Amazon Customer Reviews

Amazon Customer Reviews significantly impact purchase decisions on one of the world's largest e-commerce platforms.

Use cases: Businesses selling products on Amazon can benefit from positive customer reviews, enhancing product credibility and visibility.

Monthly active users: Over 300 million (Source: Amazon)

Alt text/caption: Amazon’s reviews, in this case of a Microsoft controller, capture keywords and encourage reviewers to provide photos

• E-commerce impact: Reviews influence buying decisions on a global e-commerce giant.
• Product visibility: Positive reviews increase product visibility and credibility, especially if they achieve the ‘Amazon’s Choice’ designation.
• Product-focused: Reviews tend to be product-centric.
• Businesses/industries: Perfect for e-commerce businesses selling products on Amazon's platform.

2. TestFreaks

TestFreaks provides comprehensive reviews of various products, aiding consumers in making informed purchase decisions.

Use Cases: Businesses selling products can benefit from positive reviews on TestFreaks to enhance product credibility and visibility. It’s especially popular in Europe.

Number of reviews published: Over 100 million (Source: TestFreaks)

Alt text/caption: A retail company’s integration of TestFreaks’ user-generated content system for its ecommerce store and products

• Product reviews: Offers in-depth reviews on a wide range of products.
• Consumer insight: Helps buyers make informed decisions based on real user experiences.
• Product-centric: Focuses mainly on product reviews.
• Businesses/industries: Suitable for businesses in the e-commerce sector seeking to improve their product reputation.

3. Influenster

Influenster is an emerging platform that sends curated boxes of products to its members for free in exchange for leaving a review.

Use Cases: Influenster presents a valuable option for local businesses aiming to establish their presence or enhance the reputation of new products. It serves as an effective platform to connect with customers and foster reviews.

Members (users who leave reviews): Over 7 million (Source: Influnster)

Alt text/caption: A review page of a dog toy received by members on Influenster

• Cut-through review generation: Influenster operates on a model where customers receive complimentary products in exchange for reviews. This is advantageous for businesses who may struggle to compete on websites like Amazon, where certain categories are saturated and difficult to establish visibility in.
• Leveraged by prominent brands: Influenster is used by major brands like Dove, Neutrogena, Hasbro, and Doritos, showcasing its industry recognition and trustworthiness.
• Expense: Providing items for free might pose a cost challenge for local businesses.

Vitals is a dedicated platform for healthcare professionals, enabling medical practitioners to showcase their expertise and services.

Use cases: Agencies who are established or seeking to grow in the medical field can leverage Vitals to display their customers’ qualifications and connect with patients seeking medical services.

Number of reviews published by patients: Over 10 million (Source: Vitals)

Alt text/caption: Patient reviews of a plastic surgeon based in New York. You can see granular details including wait times and components of the rating, such as bedside manner

• Expanding geographic reach: Traditionally, individuals sought local family doctors or specialists, confining choices to in-person visits. Vitals transforms this norm, empowering consumers to explore practitioners locally or afar, even fostering virtual consultations. This amplifies opportunities for highly-rated professionals to attract a broader patient base, diverging from those with lower ratings.
• Detailed insights: Vitals encourages practitioners to provide comprehensive details, encompassing years of experience, areas of specialization, and certifications. This fosters trust-building as consumers gain insights into practitioners' qualifications.
• Granular reviews: The website prompts patients to rate various facets of their healthcare journey from 1-5 stars, spanning staff friendliness, bedside manner, and timeliness. This prompts meaningful patient connections by aligning practitioners with the aspects most important to their needs.
• Video content: Agencies can leverage video content within their client’s Vitals listing to foster a personable connection to prospects browsing reviews. See example here .
• Specialized: Primarily beneficial for healthcare professionals.
• Businesses/industries: Suitable for doctors, dentists, therapists, and healthcare providers aiming to attract patients.

2. Fyt Personal Training

Fyt Personal Training is an emerging review site that focuses on connecting users with certified fitness trainers, making it a valuable resource for fitness and wellness professionals.

Use Cases: Generating new leads is often the biggest challenge for fitness trainers, particularly for those who focus on outdoor exercise or want to get into virtual consultations. Fyt allows consumers to fill in a quiz to determine their health goals, and then find a suitable trainer, with reviews being a central part of the process.

Number of reviews published by clients: Over 700 (Source: Fyt)

Caption/alt text: Reviews of personal trainers on the Fyt website

• Fitness network: Potentially helps fitness trainers generate high-quality leads while saving time from having to do extensive, free consultations to determine clients’ needs.
• Certified professionals: Highlights certified trainers for quality assurance.
• Fitness industry: Relevant primarily for fitness and wellness professionals.
• Businesses/industries: Beneficial for certified fitness trainers, wellness coaches, and professionals within the fitness industry.

Angi’s a platform that specializes in local service providers, offering a trustworthy resource for home and service-related needs.

Use cases: Businesses in the home improvement and service sectors can benefit from positive reviews on Angi’s.

Monthly U.S. traffic: Approximately 9.1 million (Source: Semrush)

Caption/Alt text: A potential customer looks for a quote for a carpeting job and is presented with options for local businesses including their ratings

• Service focus: Specializes in home and local service providers.
• Trusted source: Offers consumers a reliable resource for finding trustworthy service professionals.
• Membership fee: Requires consumers to pay for membership to access reviews.
• Businesses/industries: Ideal for home improvement, contractors, and service providers looking to connect with local customers.

1. G2 Crowd

G2 Crowd is a leading B2B software review platform that offers authentic user reviews and insights for various software products and services. It serves as a valuable resource for businesses seeking software solutions.

Use Cases: G2 Crowd is widely used by businesses to research and compare software options. It provides comprehensive reviews, ratings, and comparisons to help companies make informed decisions about their technology stack.

Alt text: A review of Vendasta by a customer on G2

• Authentic reviews: G2 Crowd's reviews come from verified users, ensuring credibility.
• Detailed comparisons: Allows users to compare software features, pricing, and user experiences.
• Market trends: Provides insights into software trends and user satisfaction.
• Focused on B2B Software: Limited to software and technology reviews.

Businesses/industries: Ideal for agencies, businesses, and organizations seeking software solutions for various functions, from marketing to project management.

2. Capterra

Capterra is another well-known B2B software review platform that assists businesses in finding the right software solutions. It offers a wide range of user-generated reviews and comparisons.

Use Cases: Capterra is a go-to platform for businesses looking to discover, compare, and select software solutions that align with their needs and objectives.

Alt text/caption: A review of an accounting firm on Capterra, which captures specific details about user experiences including cost and contributing factors to the rating

• Diverse software categories: Offers reviews for a wide array of software categories.
• User-generated content: Empowers users to share genuine feedback and experiences.
• Easy comparisons: Allows side-by-side comparisons of software features and pricing.
• Software-focused: Primarily suitable for software reviews and comparisons.

Businesses/industries: Valuable for agencies, businesses, and professionals seeking software solutions for specific operational needs, ranging from accounting to customer relationship management.

In today's digital era, online reviews wield an unprecedented level of influence when it comes to shaping the reputation of businesses. However, it's crucial to understand that the strategy for managing online reputation cannot begin and end at Google alone.

There's clear evidence indicating the proliferation of review websites and a growing preference among customers for platforms that provide specific information tailored to their interests and needs.

From well-known platforms like Google to specialized ones such as Vitals, there exists a diverse array of options to cater to various industries and objectives. By navigating these platforms strategically, agencies can help local businesses harness the potential to elevate their online presence, increase customer engagement, and fuel their growth.

In a world where online reviews can hold significant sway over consumer decisions, it's natural to wonder about their reliability and how businesses can navigate this landscape. Addressing common questions about review site trustworthiness and strategies for obtaining reviews sheds light on a topic often clouded by skepticism.

Are review sites trustworthy?

Review site trustworthiness can vary. While many sites have genuine reviews, there's also the potential for manipulated or fake feedback. It's essential to consider the site's credibility, the range of reviews, and consistency in assessing businesses. Review sites have also taken great steps around improving transparency of ratings calculations and introducing processes to take down suspected fake reviews.

How can businesses get more online reviews?

Businesses can encourage reviews by providing excellent service, asking satisfied customers to leave feedback, and making it easy for customers to share their experiences. The below video walks through strategies that you can leverage to help local business customers get more reviews.

About the Author

Vishal Teckchandani

Vishal Teckchandani is a Content Marketing Specialist at Vendasta. A newcomer to Canada, he spent the last 14 years of his career in Australia as a financial services reporter and TV host. He has written extensively about how technology companies are transforming business processes and lives, and interviewed the CEOs of global banking, payments, SAAS, and cloud storage providers including Afterpay, ELMO Software, Macquarie Group, National Australia Bank, NextDC, and Zip Co. When he’s not creating content, Vishal loves to cook, explore Saskatchewan with his family, and volunteer for his community.

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30+ review sites to collect more customer reviews in 2024.

Find practical tips and a list of industry-specific websites where you can submit your business to collect and display reviews from your customers.

What’s all the fame with online reviews and review sites? 

Well, maybe if you know that  82% of consumers visit review sites before they purchase a service or a product, you’ll see how big a deal this is, which means that online reviews can make or break any big or local business. 

Yes, that big is their power.

If you’re new to customer reviews and you’re not sure where to find them, collect them, or how use them, let me clear things up for you.

In the following text, you can find practical tips and a list of industry-specific websites where you can submit your business to collect and display reviews from your customers.

5 reasons to be present on business review websites

1. general review sites, 2. review sites for smes, 3. travel & hospitality review sites, 4. home services review sites, 5. restaurants review sites, 6. ecommerce review sites, 7. review sites for legal services, 8. it review sites, 9. medical & healthcare review sites, 10. automotive industry review sites, 11. real estate review sites, the most important one, now, what to do with all that reviews.

FYI : You can automatically embed Google reviews widget on your website and show authentic user-generated reviews, increasing trust for more sales. Try it now.

Embed Google Reviews in seconds.

Automatically generate and embed Google reviews and use AI reviews management tools to help you unlock your website’s sales potential.

Before the list, just check the reasons why you need to start creating a profile on some of these websites today:

1. Consumer reviews are everywhere!

You can’t hide from reviews. 

Like it or not, they will be displayed online, and they can make or break a business’s bottom line. Fortunately, reputation management plans and strategies can bring a positive change to your online reputation.

So, you should consider managing your business listing on as many relevant review websites.

2. They make you more visible

Being a wanted brand means being a visible one as well. 

People will look on Google and social media when they want to make a purchase. Search engines have their specific functionality algorithms and ways of indexing and ranking. 

Having a good reputation will help you favor those algorithms and have a top position in local searches. Having positive reviews can significantly boost your local SEO efforts.

3. They ARE your social proof

People are becoming increasingly dependent on third-party reviews. 

When it comes to making a purchase decision, they really rely on recommendations and customer reviews, even from total strangers. This is why social proof is so powerful.

With this in mind, businesses have a massive demand for customer feedback and reviews. And people are not shy in giving them – positive and also negative reviews.

4. They are trust signals

Your business reputation is your number one asset. 

Having carefully managed and optimized consumer reviews can emit strong trust signals and influence potential customers’ decisions to make a conversion. 

This makes your business profile trustworthy.

5. Consumers are comfortable leaving reviews

People are usually more comfortable saying their opinion on review sites than on your own business page or website. 

That’s because they go there with the intent to buy something from a business and they usually return. Sometimes to buy again, sometimes to rate the provider high, and sometimes to say that the seller sucks.

Google My Business

Google business profile is a free tool offering businesses to manage their online presence across Google. You’ll have to set up a verified account and information so your business’s website will be optimized appropriately. 

You’ve got a bonus: This amplifies Search and Maps as well – making your business look even more reputable.

• Why care?  Google is the master of internet search.
• Pricing:  Free
• You need it if you want business reviews for ANY type of business.

Learn how to get more Google reviews >

As the most popular social platform, Facebook is now used for business purposes as well. Anyone logged in on Facebook can post a recommendation on your business page. 

That’s why consumers commonly leave reviews and recommendations there. Those are the reasons why Facebook is becoming a popular review source. You’ll definitely want to claim your business’s best here – on your Facebook page.

• Why care?   Facebook recommendations are often consulted before making purchase decisions.
• You need it if you want business reviews for   any type of business.

You want your business to be taken seriously? If so, you need to keep up a high reputation on the most professional social media network. 

LinkedIn product reviews allow members to share their feedback on a particular product on LinkedIn product pages. Leaving constructive and honest feedback, members help each other in making informed purchase decisions.

The name and the profile picture of the reviewer are visible to anyone that views the product reviews. That’s why they are so credible. It’s almost impossible to fake reviews.

• Why care?  LinkedIn’s professional experiences give added credibility to any review given.
• You need it if you want business reviews for any type of business

Oh yeah, people are still using Foursquare business reviews. You can check in to different locations and places using the mobile app. But most important – you can leave a review for any of those places. 

If you are a business on the go, make sure your Foursquare profile is up to date and full of positive reviews.

• Why care?  The most popular check-in review platform.
• You need it if you want business reviews for   any type of business that’s on the go.

It is a review website where people can post reviews about local businesses. The good thing about Yelp is that your happy customers are always at the top of your review feed. It’s effortless for business owners to manage and respond to reviews from the Business dashboard.

Yelp became one of the most popular review sites, especially for SMEs, so you should seriously consider managing your Yelp profile.

• Why care?   97% of people will read local business reviews  before giving them a shot. That’s huge. You should really, really care.
• Pricing:  Free and Paid Version

Better Business Bureau

BBB ( Better Business Bureau ) helps in finding businesses across the US. It’s one of the most trusted and ethical review platforms for local business clients. The good thing is that BBB has its own ways of putting pressure on business owners, so they implement the changes that want to be seen.

The accreditation process guarantees that your business is working in good faith to resolve customers’ concerns.

• Why care?  Showing the BBB’s badge on your website shouts integrity.
• Pricing:  Only Paid Version

Glassdoor is an employee review platform allowing employees to anonymously review their former and current companies, salaries, and employers. Glassdoor gives an accurate picture of how one company is from the inside.

The platform is very user-friendly. You can easily find your reviews and respond to them. Also, you can set email alerts never to miss a review.

• Why care?  Glassdoor amplifies employee advocacy.
• Pricing:  Free and Paid Version

Yellow Pages

Yellow Pages transformed from paper to digital and still is one of the most popular review directories. It offers many types of information, such as maps, email addresses, phone numbers, business listings, and many more.

The main goal is to support local businesses for marketing and reviews. 

• Why care?  You can claim your business on YP and have the opportunity to have premium visibility on the website.

Manta is an SME review website with substantial traffic and review capabilities. It doesn’t display your good reviews right away, but instead, it organizes the search results based on your relevance for the keyword. 

Business owners can easily customize their profiles to improve their visibility and marketability. And users can leave star ratings and write reviews.

• Why care?  The platform can rank your business higher for each relevant keyword and get the best chances of connecting with leads.

TripAdvisor

If you’re in the traveling or hospitality business, you’ll want to check out the reviews on TripAdvisor. As the king of the niche, it has millions of reviews and users’ experiences. 

Its popularity rating algorithm is based on the quantity, quality, and recency of reviews. So, you’ll want to put some effort into managing these reviews for sure.

• Why care?  It’s the largest travel site in the world, with over 225 million reviews, opinions, and photos taken by travelers around the world.

Booking.com

Booking.com is the synonym for looking for accommodation, you should seriously consider your Booking reviews. Guest reviews play a crucial role in people’s decisions, both travelers and business owners. They matter to travelers as independent sources of information. 

On the other hand, for business owners, reviews are reputation factors and a valuable source of feedback. So make sure you encourage your guests to leave you a review.

• Why care?  You want to be present on the platform that has over 215M visits, don’t you?

Angie’s List

Angie’s List is a US-based home service online review site, being one of the most credible. User reviews are scaled from A to F and can not be anonymous, which gives trustworthiness to the business. That’s why homeowners feel comfortable picking services from this site.

You can set up a page for free where customers can leave reviews right away.

• Why care?  It’s a business review site that gives significant credibility to small businesses.
• Pricing:  Free

HomeAdvisor

HomeAdvisor is a digital marketplace connecting homeowners with local service professionals and service providers to handle home improvements and maintenance. All the reviews, referrals, and testimonials are going through an extensive screening process. You can be confident that all the reviews are verified, and the chance for fraud is almost equal to zero.

• Why care?  HomeAdvisor allows businesses to engage with leads and new customers on a much higher level by giving credibility.

If you run a restaurant, make sure you have your business listing on OpenTable . This business review platform enables customers to make reservations and write reviews for the locals they visit.

Restaurants receive a star rating from the OpenTable administrators based on the number of reviews they received by visitors. 

• Why care?  The more reviews you collect, the better restaurant’s rating and credibility.
• Pricing:  Paid Version

Claiming your business on Zomato is a smart move to go with. It takes only a few steps, and you’re ready to collect your reviews. 

You can choose from two methods: searching your business through Zomato Business Page or adding it manually in the database. Either way, in just a few clicks, you’ll be all set-up for your customer reviews.

• Why care?  The platform provides online ordering, table management, and many advertising and merchant tools.

Eat24 is straightforward and user-friendly, with filters that allow users to search by restaurant location or cuisine type.

Eat24 is a leading food delivery service that covers thousands of local restaurants nationwide. And with so many reviews on the mobile app from people across the country, you’re sure to offer a dish for even the pickiest eater.

• Why care?  Eat24 is the go-to service for food delivery and pickup. Make sure you’re there.

Since it is one of the oldest online stores, Amazon has trained the consumers to leave reviews almost every time they experience the products and services. 

It’s a trustworthy site for ratings, and it’s one of the most important resources when consumers are looking to make informed purchase decisions.

• Why care?  Amazon is the key source of information for any business that does any amount of eCommerce. It’s the damn leader!

If you have a store on Shopify, you better start collecting product reviews. Shoppers won’t take action before seeing at least 4 good reviews  for an item.  As an online retailer, you have to know that.

Shopify is ease of use eCommerce platform, and you should take the advantages it gives you to establish a strong reputation on it. The great thing is that you can manage and moderate the reviews you receive. Also, you can create stunning Shopify reviews widgets  to make your shop stand out.

• Why care?  Shopify is the new black for eCommerce. Make sure you’re keeping the step up.

Avvo provides legal services to anyone in the market for help, a simple and cost-effective way to find the right attorney. On their profile page, you can see past clients’ reviews, disciplinary actions against them or others with similar names that could be confusing, client endorsements from other lawyers and peers in the industry, and some helpful guides.

• Why care?  97% of the attorneys in the US are rated on Avvo. So, your competitors are there, why wouldn’t you?

Lawyers.com

Lawyers.com provides consumers with legal information, as well as the ability to search for lawyer reviews by location or specialization. 

The platform offers valuable insights into every attorney’s rating. It lets your potential clients know how many current and past clients have given your law firm ratings in addition to peer ratings from other professionals in the field.

• Why care?  Over 34 million people look for help on Lawyers.com every year.
• Pricing:  Paid Version

Captera is a very relevant SaaS review site. When you search on Capterra, instead of showing reviews, it displays a list of companies/products relevant to your keyword and a short summary for each. 

Also, it lets users compare the results, which makes the platform very user-friendly.

• Why care?  It is very effective in connecting users with the right software solutions.

You will want to be present on this site for sure! This site has massive traffic from people who are looking for software solutions and reading reviews about them. 

The specific thing here is that the software reviews cover everything connected with the software – from how easy-to-use it is to technical support.

Why care?  G2Crowd is the number one review website for software solutions. You can shine with your greatest assets.

TrustRadius

TrustRadius is based on LinkedIn authentication. Users can see what their LinkedIn connections are saying about the software products and solutions. The comparing option allows users to have a deeper insight into the chosen products or companies.

• Why care?  The LinkedIn authentication gives double credibility – TrustRadius + LinkedIn.

Caring.com is a website that provides information and support for those caring for aging parents or loved ones. 

The site has a comprehensive directory complete with reviews of caregiving services, nursing homes, assisted living facilities, independent communities, memory care facilities, and continuing care retirement communities. 

• Why care?  For such a delicate matter, your audience is looking for social proof . Make sure to provide one.

Doctor.com is a company that connects medical professionals with patients and the public, providing them visibility on popular review sites like Google, Yelp, Bing, Vitals, and Healthline. 

With an audience of about 30 million people each month and incorporation of these popular sites into their network for additional exposure for all members involved in the process, Doctor.com provides a platform where patient reviews can be generated quickly and efficiently instead of having to go through the tedious task themselves. 

• Why care?  The platform provides visibility on sites across its network and access to review generation tools.

Cars.com is a popular site for car buyers, rentals, and dealerships because it offers comprehensive automotive information in the form of price comparison tools, inventory search, expert opinions, photo galleries, and of course, a large new and used car inventory.

It gives you the ability to collect and display your customer reviews in one place with an enhanced testimonial feed.

• Why care?  It’s the most consulted car dealership website in the USA.

Car Gurus is an automotive research and shopping website. It assists shoppers in comparing cars across the platform.

Users have the option to rate a car or a car dealer and write a review. They can search for your business and compare it with others based on the rating you already have.

• Why care?  The car dealer review site with over 47M visits. 
• Pricing:  Free to post a car, but you’ll be charged $99 when the vehicle is sold.

Realtor .com

Realtor.com listings are the closest to the gold standard. The platform is updated daily by realtors. For this reason, Realtor.com is picked for the most accurate real estate website .

Leaving reviews and writing testimonials is very easy. Users can compare homes, neighborhoods, and even realtors. So, make sure you keep an excellent rating there.

• Why care?  It has the best reputation among real estate review platforms.

Zillow takes authentication very seriously. They will want to make sure that you use legit information and not posting anything that will bring customers to delusion. That’s why it a trusted review website for real estate. 

It is connected to other listing providers, which makes the sync-in information easy.

• Why care?  It includes information on 110 million US homes, complete with online reviews and ratings of real estate pros and firms.

Definitely, the one site you must use to boost your business reputation is your own website! 

It is the only site you have under total control. You can hand-pick your best reviews to shine on your website and  manage the negative reviews  the way they should be treated.

You can collect your best reviews from all sites and display them on your own website. You can even create a dedicated page with reviews and testimonials and show how proud you are of your well-earned reputation.

You can embed a review collection form on your website and keep the reviews coming. That way, your users can submit their reviews effortlessly.

You’ve done a big job there, claiming your business on the most critical directories! Congrats!

But, the process doesn’t stop here. That’s only a step. 

Now, you have to take the management in your hands to keep that reputation up high. You’ll have to respond to that reviews, ask for new ones, and organize all of them. 

We created this  proven plan for online review management  to help you maintain an outstanding online reputation.

As said before, there’s no running away from online reviews. They are here to stay. So make sure you play the game right.

And, remember: ALWAYS is the right time to outline your reputation management strategy, set your goals, and get started now!

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Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.

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The 12 Most Credible Review Platforms for Customer Feedback

In this day and age, next to nobody makes a decision without consulting the internet first. Think about it – what do you normally do if you need the answer to a question? Or if there’s a fact that you’d like to know? You Google it, right?

So, what do you think your potential customers do when they’re considering a new product or trying out a new business? They’re going to Google it too. And they’re going to want to find out other people’s experience by looking at review platforms.

Did you know that   90% of consumers   read online review sites before visiting or buying from a business? Reviews can not only build your reputation but also support your company’s marketing efforts, influence your campaigns and play a huge role in your overall success.

We will cover…

What is a review platform?

How do get customer reviews?

The benefits of customer reviews

The most popular review platforms, the best review platforms for b2b companies, trustradius, the best review platforms for b2b and b2c companies, angie’s list, the best review platforms for seo, google my business, bing places.

•  TripAdvisor

Review platforms are places where customers can leave feedback about products or services for others to read.

The wider the word spreads about how good your company is, the more people you’ll attract, so ideally you want these reviews to be as honest and as positive as possible. Whilst the reviews themselves are the attraction to new customers, displaying them in the ideal place is an important step in the right direction for your business. Hence, including reviews on your website and social media accounts is a good idea.

How do you get customer reviews?

The best way to encourage customer reviews is simply to ask. Quite often, customers are more than happy to give you feedback about their experiences with your products or services, especially if those experiences are positive.

Here are a few ways you could go about this:

• Put up signs, stickers, or badges in your business, or on your website,  for online review sites. This not only encourages customers to write reviews but prompts people to read those reviews too, potentially attracting new customers. Plus, badges instantly instill faith in the customer.
• Include a CTA (call-to-action) on the back of a menu, receipt, invoice, or coupon code asking the customer to leave a review.
• Automate an email campaign that is triggered once a customer shops at your business or uses your services. This way you can ensure that only the customers who experienced your brand are prompted to leave a review.   See how to do this with Zapier .
• Or, the simplest way of all, is just to verbally ask the customer. After you make a sale, give a customer a good meal or provide a great service, ask them what they thought and if they would be willing to leave a review. If you don’t ask, you don’t get!

What makes customer reviews so impactful?

Higher search ranking

Firstly, reviews help your business rank higher on search engines like Google or Bing. The more your customers trust you, the more Google will trust you and consequently, you’ll attract even more customers. A   study by Moz   revealed that reviews contribute over 15% of a website’s ranking factor. For local businesses this can really make a difference.

Better click-through rate

Not only will you rank higher on result pages, if you have glowing reviews and you add the star ratings to your website, Google will show them on the results page. Look at the example on the screenshot below. Which listing would you click on? The one with the stars, right?

Those stars are called Google Seller Ratings and can have an incredible impact on your CTR (click-through rate).   Here’s how to get them working .

Help the purchasing decision

Even more importantly, reviews are beneficial because they influence your customers’ decisions. Reviews build trust, promote confidence in your business and a couple of good reviews could be the tipping point for whether a customer sticks with you or decides to go elsewhere.

Now that you know the benefits of customer reviews, here are some of the best online review platforms for your business. Depending on your niche, you have plenty of options to gather reviews with these review platforms.

Before we dive into the nitty-gritty of which online review sites fit a specific niche best, let’s take a look at the ones that are the surefire ways to get started.

Facebook Ratings and Reviews

More than just a place to catch up with friends and giggle at cat videos, Facebook can work wonders as a review platform. With more than   2.7 billion monthly visitors , it is the largest social network in the world, and it’s also in the   top 10 highest used websites   for global internet engagement. Straight off the bat, Facebook reviews will give you a huge advantage.

Having a Facebook page for your business also gives you the highest range of options of any of the online review sites listed in this article. Not only can your customers leave reviews and read the reviews of others, but they can like and comment on other people’s feedback and ask questions.

Yelp   is certainly old school, yet still used by millions. Originally focusing on restaurants, it built quite a strong reputation before branching out into almost every other industry. If you’re on Yelp, make sure to claim your business profile quickly so that you can keep track of what is being said about your brand.

Like many review platforms, you can’t edit the reviews on Yelp, but you can respond to them, so try to keep things friendly and helpful. Furthermore, Yelp helps train small businesses how to take control of their customer reviews and how to hold social events for Yelpers (a.k.a. Yelp reviewers).

Are you catering to other business owners? If you are a bookkeeper, business supplier, software company, or other business-to-business company, the following review websites will help you spread the word.

A favorite among SaaS (Software As A Service) companies, if your business sells software, you’ll want to make sure you have a presence on   G2 . As the leading B2B software review platform, they’ve collected over 1,000,000 reviews for different products and have over   4 million monthly visitors .

With a nifty LinkedIn authenticator, reviewers can post reviews or easily share their thoughts on a particular software preference with their entire LinkedIn network. This both adds another layer of trust to the readers and is an easy way to reach a potentially large, relevant audience.

G2 allows you to compare businesses with hundreds of similar services by 5-star rating, price, ease of use, quality of support, set up speed, and much more. Visitors can also upvote or downvote reviews based on their own experiences. Business owners can easily read competitors’ reviews to get a better understanding of what consumers are looking for.

Perfect for eCommerce, marketing, and other online businesses,   Reviews.io   gathers honest feedback for your business using an invite-only option. This means that customers can only leave reviews if a company requests it, via a simple email invitation.

Businesses can ask their customers to leave reviews on specific services, products, or the business as a whole. This gives companies a lot more control over who leaves feedback. As a verified Google review partner, all feedback gathered by Review.io is optimized for search results, which will further aid your SEO game. Plus, the platform has a well-designed UI, making it easy to navigate and use.

Similar to G2,   TrustRadius   focuses on software and service-based B2B companies.  Reviewers are also authenticated through LinkedIn, so setting up an account is nice and simple. Visitors can review a company alone, or in comparison with another by looking at a series of stats including 5-star rating, pricing, and in-product pictures.

TrustRadius is a particularly good tool for gathering feedback and understanding the customers’ issues and pain points. What’s more, as TrustRadius doesn’t offer a sponsored option, it’s definitely one of the most honest online review platforms out there.

If your business sells to the general public, you’ll likely do better with a review platform that is more suited to consumers. The following are great online review sites for both business-to-business and business-to-customer companies.

Another favorite with SaaS (Software As A Service) companies,   Capterra   features nearly a million reviews and an engaged and active community. Users can easily search for software based on industry, software type, or a particular product. That search is divided into almost 700 different categories – that’s a lot of data to help you find the perfect fit!

Visitors can directly compare up to four businesses side by side using the ‘compare to’ feature. Plus, another point for Capterra: the webpages for different categories consistently rank high on Google, so if you’re looking to better your SEO, then using this review platform will most certainly help. They are also backing their organic ranking with paid efforts so they basically take care of advertising for you.

Originally started as a review platform for small businesses,   Angie’s List   has developed into a high-end, reputable site. It is a paid platform, but it’s all the better for it as you don’t get the usual ramblings and nonsense that you sometimes do with free sites. Instead, reviews are a lot more thought out and, resultantly, more valuable.

The reviews are divided into categories, then they are given an A-F rating. They can’t be anonymous either, which further helps with preventing spam and fake responses. Angie’s list also acts as an intermediary between conflicts, which ultimately means that they could end up siding with you over an unfair customer. It’s free to set up a page for your company, but they also offer two paid plans for more options.

Better Business Bureau

An online review site built on trust, the   BBB   is a non-profit consumer advocacy group. They evaluate all types of businesses against a set of standards, providing the facts and letting the customer reviews speak for themselves.

Another premium review platform, the BBB charges companies to join it and, although they don’t actually force you, it’s recommended to follow the   BBB’s code of conduct . If you decide to get your business profile on the Better Business Bureau, then you’ll be able to display a badge on your site which shows customers how trustworthy you are.

When it comes to elevating your business, unless you’re a one-man-band, a lot of that hard work and effort will be undertaken by your staff. And as your business grows, so will your team. That’s where   GlassDoor , the workplace review platform, comes in.

With reviews of over 540,000 companies, you can bet that a lot of potential job candidates will want to check out other people’s experiences before they accept a job offer or even apply for a position.

Employees can rate a company on everything from the employment process itself, to everyday working life. If you get lots of positive reviews from lots of happy staff, GlassDoor has the power to radically improve your employment brand. This will help you scout out the best talent for future employment and gather feedback about what you could work on from within your business.

If the main reason you’re looking for customer reviews is to increase your credibility to search engines, we recommend using these….

The most obvious review platform to support your SEO,   Google My Business   is a free tool to help businesses manage their presence online. You simply need a verified business account on Google and your website, business name, contact information, opening hours, and location will all be neatly tied to your search listing.

Anyone searching for your business will automatically see all of these details as well. The best part? They will also see all of your reviews, giving them an instant reason to click on your site link or dial your phone number.

Bing Places   provides much the same service but, of course, for Bing users instead. But before you decide to label Bing as a lesser Google, whilst it may not be the big boy, Microsoft’s search engine still has the   second highest   search engine market share online. So, it’s more than likely, that you’ll end up with a few extra clicks and customers by adding your business to Bing.

TripAdvisor

Did you know that customer reviews for businesses   occur highest in the travel sector ?

TripAdvisor   has seriously evolved from where it started back in 2000. These days, not only are they covering hotels, holiday rentals, restaurants, and tour companies, they also feature customer reviews for spas, coffee shops, cafes, and other entertainment businesses.

Whilst a substantial portion of searches are still travel-related, people are also browsing TripAdvisor reviews before choosing a new restaurant to dine at or a new place to take the kids at the weekend. With Google searches like ‘restaurants near me’ bringing TripAdvisor a tonne of monthly traffic, it’d be well worth your time to add your business to their results.

It’s a wrap

There you have it: a nice, comprehensive list of the best review platforms broken into categories waiting for you to cherry-pick your favorites! But then what?

Then you can learn how to utilize the glowing feedback that you gathered on these platforms. Check out our article on   the power of reviews – and how to use them !

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June 2, 2021

19 Business Review Sites for Improving Your Brand Visibility

The Importance of Getting Listed on Business Review Sites

General business review sites, healthcare review sites, restaurant and food service business review sites, hotel and travel business review sites, automotive review sites, other popular business review sites.

Getting listed on the right business review sites is one of the most effective ways to improve your brand presence, boost local SEO performance, and acquire new customers.

That’s because online reviews — more so than traditional marketing and sales messages — heavily influence consumers’ purchase decisions. According to customer reviews research:

• 92.4% of consumers use reviews to guide most of their ordinary purchase decisions.
• 94% of consumers said a negative review convinced them to avoid a business.
• 4 in 5 consumers will reverse a decision after reading negative reviews.
• 25% of consumers only trust reviews as much as personal recommendations if there are multiple reviews to read.
• 53% of Internet users typically visit a business within 48 hours of performing a local search. Photos (24%), reviews (21%), and position on local search engine results pages (SERPs) are the three things they considered “most important.”

33% of diners wouldn’t eat in a place with a restaurant star rating of fewer than 4 out of 5 stars.

Getting your business locations listed on the best review sites not only helps improve your brand presence in search results. It also increases your brand’s visibility to new customers, which leads to more website or store visits and sales.

This isn’t to mention the huge reputational benefit of having customers talk about your brand. Positive reviews are like thank-you cards the whole world can see. 

Keep in mind, though, that planting your business’s flags on all the possible existing business review sites and online directories is not the most effective strategy. The majority of new business comes from only a handful of the best review sites. Brands need to differentiate themselves by proactively managing their presence on these top sites, and not by getting listed on every single directory.

For enterprise-level organizations with tens or hundreds of business locations, implementing a local listing management solution is often a helpful way to improve search performance and acquire new customers. 

However, if you’re just getting started with listing your company on business review sites or with creating an online review management strategy, you can use this updated guide to identify where your brand should have a presence.

Take the guesswork out of your strategy. Instantly generate your brand's online Reputation Scorecard, complete with review highlights, ratings, keyword trends and more.

These review sites are not industry-specific. At the very least, you should create claim your company’s business listings on these sites because they influence buyers, hold strong domain authority, and boost search engine rankings. 

Google / Google Maps / Google My Business

Apart from being a search engine giant, Google also happens to be one of the best review sites because of products like Google Search and Google Maps, which display business information alongside Google reviews and ratings.  

• Google Maps itself has approximately a 70% market share . 
• Based on ReviewTrackers data , Google also holds 73% of all reviews posted online.  
• 63.6% of consumers check reviews on Google alone before they visit a business.

You can claim or list business locations using Google My Business , a dashboard that streamlines the management of business information across multiple Google sites, services, and products.

Here’s a step-by-step guide:

• Visit https://www.google.com/business/ to sign in or create a Google account for a business.

• Once logged in, you can search for a listing by typing the business name and address in the search box. Results will appear in a list as well as on the map.
• If none of the results match your business, you can click “Add Your Business.” You will then choose the business type: storefront (restaurants, hotels, etc.), service area (taxi service, delivery, etc.), or brand (products, brands, causes, etc.).
• The next step is learning how to use the Google verify my business feature. The verification code will be mailed to you – this takes one to two weeks – and once you’ve entered the code into your account, you’ll finally be able to start managing your local business information on Google.

• If a business has ten or more locations, you can sign in to your account and add them all at once using the bulk upload tool. See our guide to bulk Google My Business uploads to learn more.

Facebook is a top platform for companies hoping to build and enhance their social media presence. With a Facebook business Page , brands can connect with consumers, share news and announcements, and set up Call to Action buttons that drive engagement.

The social media company also added Facebook reviews or (later re-branded as) Recommendations, a feature that allows users to review and recommend (or not) local businesses. Recommendations and reviews on Facebook continue to be increasingly crucial in influencing the purchase decisions of consumers.

• To manage a Facebook page that includes Recommendations, you have to select Local Business or Place as your category. Please keep in mind that not all Facebook pages can enable and display recommendations, reviews, and ratings.
• Once you select a category, you’ll have to submit business information, such as the page’s secondary category, the business or place name, address, and phone number. Make sure that the information provided is complete, correct, and up-to-date.
• To make sure that your Facebook page is review- and recommendations-ready, you have to choose Local Business as your page category, which means that you’ll also have to specify a physical address or location. You then have the option to narrow this page category down to, say, a restaurant, a café, a hotel, a hospital or healthcare facility.

To change your page’s category to Local Business:

• Go to the About tab on your Facebook Page and click Page Info.
• Select Local Business as the page Category.
• Select a more specific category such as restaurant or café.
• Save the changes.

To add your business’ physical address or location:

• Click Page Info on the About tab of your Facebook Page.
• Click Address to enter your business’ physical address, and fine-tune your location by dragging the pin on the map.
• Check the box next to Show map and check-ins.

Read this guide for detailed information on Facebook reviews and how to set them up on your Page.

Founded in 2004, San Francisco-based Yelp has collected approximately 214 million crowd-sourced reviews of businesses and companies in a wide range of categories — from restaurants and hotels to dentists, boutiques, and mechanics.

Studies have shown that 82% of Yelp users visit the site when preparing to spend money. Also, 93% of Yelp users go on to make purchases at the business they looked up and researched on the site.

You can use the Yelp for Business dashboard to manage and respond to reviews. You can also read ReviewTrackers’ guide to claiming your business page on Yelp . Before you create a Yelp business profile, make sure that another user hasn’t already added the business. Once that’s confirmed, visit https://biz.yelp.com/claiming .

• Click on the “Claim my Business” button.

• Yelp will prompt you to enter the name of the business and its geographical location. For added accuracy, or if the business is part of a chain, enter the specific street address.
• Yelp will show you a list of businesses with similar names to help you see if a listing already exists.
• If a listing exists, click on it and you will be prompted to follow additional steps to claim it and validate the claim.
• If the listing is not available, you’ll be asked to add the business to Yelp. Yelp validates the business entry through email.

• Once you receive the validation email, you will be able to access the full Yelp profile.

Tripadvisor

Tripadvisor describes itself as the world’s biggest travel site, and it’s hard to disagree. Founded in 2000, the travel planning and booking site has collected over 350 million customer reviews and opinions covering more than 6.5 million accommodations, restaurants, and attractions. It also generates 340 million unique visits per month, operates in 48 markets worldwide, and operates other travel media brands, including BookingBuddy, Oyster, SeatGuru, Viator, and VirtualTourist.

According to World Travel Market, Tripadvisor ranks ahead of personal recommendations, tourist board websites, and guidebooks as the most trusted source for travel planning.

Don’t get the wrong idea: while Tripadvisor is a great platform for hotels, it isn’t just for hotels. The review website also offers reviews and ratings of restaurants, tourist attractions, tour operators, theme parks and entertainment attractions, museums, landmarks, and other types of businesses that cater to travelers.

Claiming a business on Tripadvisor allows you to connect with customers and travelers from all over the world, and generate unique new opportunities to build your brand, acquire new customers, and grow the business.

Here’s how to claim your Tripadvisor listing.

• Go to the Tripadvisor owners page and click on the “Claim Your Listing” button on the navigation toolbar.

• You can create a new Tripadvisor for Business account with an email address or with an existing set of Google or Facebook credentials.
• If your business doesn’t appear in the search box of the “Claim Your Listing” page, you may add a new listing by filling out the form at https://www.tripadvisor.com/GetListedNew .

• Once you find your business, you may connect it with your Google or Facebook account.
• You have two options for verifying ownership of your Tripadvisor listing: phone or credit card. Choose one of the options to confirm your identity.

For more information, check out our guide to using Tripadvisor for business .

Healthcare is an industry where reviews and ratings can heavily influence patients’ decisions. Whether you’re a solo practitioner, an exec representing a hospital or healthcare network, a multi-location practice with tens or hundreds of clinics and offices, or a marketing agency specializing in serving healthcare clients, these healthcare review websites should be on top of your list.

Healthgrades

Along with Yelp, Healthgrades ranks as one of today’s most trusted doctor review sites . Nearly 1 million people a day rely on Healthgrades to research, compare, and connect with physicians and other healthcare professionals.

You can claim and update your free profile on Healthgrades by registering on the site and visiting the signup page . The site also has sponsored programs for providers who want to promote their practice. Those managing or marketing a hospital or another healthcare facility can also check out Healthgrades’ solutions suite to drive growth, increase engagement, boost patient acquisition , and improve clinical performance.

Those claiming a listing on Healthgrades for free can follow the steps below:

• Visiting the signup page . 

• Enter the name of the medical provider and their location then click on the “Get Started” button.
• If you can’t find your name or your provider’s name, contact Healthgrades .

Vitals.com is home to over 1 million doctor, dentist, and medical facility profiles and more than 9 million reviews and ratings. Vitals’ database allows users to search by specialty, name, location, condition, and insurance.

Those with a Vitals profile can manage and edit their business information, including display name, practice address, specialties and expertise, and education and awards. A Vitals profile also allows medical professionals to respond to reviews.

To claim a listing on Vitals:

• Navigate to the signup page .

• Complete the form and agree to the terms of service and privacy policy.
• Click on “Claim Your Listing”

For more information, check out the blog post on how to manage your Vitals reviews .

RateMDs is home to over 2 million patient reviews and ratings, as well as current health trends coverage and medical specialties information.

Doctors and healthcare providers are listed on RateMDs for free. Claim an account by clicking on the “Claim Doctor Profile” button on the RateMDs home page. You can also contact RateMDs to remove out-of-date or fake listings.

Here’s a step-by-step guide to creating or claiming your business listing on RateMDs.

Click on the “Claim Doctor Profile” link on the RateMDs home page.

• Enter the name of your practice and its city then click “Get started.”

Doctor.com is a platform that lets health professionals tap into multiple healthcare networks. The Doctor.com network has an audience of about 30 million people each month and incorporates data from popular business review sites like Google, Yelp, Bing, Vitals, and Healthline.

Signing up for Doctor.com provides visibility on sites across its network and access to review generation tools, a Showcase Page, and experienced consultants.

Here’s how to add a listing on Doctor.com:

• Visit https://www.doctor.com/solutions/listing-accuracy . 
• Scroll to the bottom of the page and click “Book a Demo.”

In today’s digital age, diners quickly become online critics on restaurant review websites. With their words, they’re making personal recommendations not only to their friends and family but to the whole world.

By getting listed on review websites listed below, you can expand your brand’s digital footprint and position your restaurant locations to drive more traffic, reservations, orders, and deliveries. For a more comprehensive list, be sure to read our updated guide on restaurant review sites . 

OpenTable, a San Francisco-based website, lists over 40,000 restaurants worldwide, and 21 million monthly users find a new place to eat thanks to the OpenTable platform. Here’s how to add a new restaurant to the website.

• Visit OpenTable’s special website for restaurateurs .

• Your first and last name
• Email address
• Phone number
• Restaurant name
• Restaurant location (city, state/province, zip/postal code, country)

• After filling out the form, OpenTable will contact you via phone or email to “provide information about OpenTable’s products and services.”
• Instead of filling out the form, you can also opt to call the company directly at (866) 951-7154.

Grubbub, Eat24, and MenuPages

Chicago-based Grubhub is an online and mobile food ordering and delivery platform that connects diners with local restaurants. The company also owns Eat24 and MenuPages. 

To add your restaurants to these business review sites, you’ll have to sign up directly on the Grubhub website.

• Navigate to https://get.grubhub.com/join .

• Fill out the form and enter your name, email, phone number, restaurant name, and restaurant location. Then click “Get started.”
• A sales representative will contact you as soon as possible.

Online reviews are shaking up the hotel, travel, and hospitality industry. In a world where consumers are exposed to a seemingly unlimited number of travel and recreation solutions, what others say about a property or operator, or how they rate their experience on review websites can spell the difference between a brand and its competition.

Booking.com

Booking.com aims to offer the best prices for any type of property, from small, family-run bed and breakfasts to executive apartments and five-star luxury suites. Booking.com also publishes verified guest reviews to accompany its listings.

When you create your business listing, you’ll have to add your property details, photos, and payment policies during registration. Here’s a step-by-step guide:

• Click on “List your property” on the top-right corner of the home page .

• Complete the form and click “Get Started” to continue the listing process.

Expedia, Hotels.com, Travelocity, and Orbitz

Expedia is one of the most well-known travel brands online, with several travel sites to its name, including Expedia.com, Hotels.com, Travelocity, Orbitz, Hotwire.com, Trivago, Egencia (formerly Expedia Corporate Travel), Venere, Expedia Local Expert, Classic Vacations, Expedia CruiseShipCenters, and eLong.

Expedia.com, Travelocity, and Hotels.com function as accommodation booking services that also serve up online reviews and ratings for information-seeking travelers.

• Go to the Expedia Lodging Partner Services home page and click on the “List your property” button on the top-right corner of the page.

• You will go to another page where you have to fill out a form. In addition to a full name, email address, and phone number. You will also have to tell Expedia the number of properties you plan to add that have different addresses.

The automotive industry is in the midst of an exciting transformation. Sales-oriented corporations are taking a backseat to tech innovators and customer experience leaders. With a wide range of channels generating a wealth of customer data, organizations that listen to the Voice of the Customer on channels like business review sites and social media are the ones that will be able to truly understand customer needs and desires.

Cars.com and DealerRater

Owned by DealerRater, Cars.com is one of the most popular review websites for car buyers and dealerships. Apart from dealership reviews, it also offers comprehensive automotive information for shoppers in the form of price comparison tools, inventory search, auto loan calculators, expert opinions, photo galleries, and a large new and used car inventory.

DealerRater is an automotive review site that has more than 1.5 million reviews, and a sophisticated process that ensures every review is written by a real person with a real-life automotive shopping experience. DealerRater reviews are organized based on the level of customer service, quality of work, friendliness, price, and overall customer experience.

Planting your flag on Cars.com or DealerRater is easy. The first option is to sign up for Basic Listing access.

• A Basic Listing account is a free account that allows you to claim your dealership listing on DealerRater and utilize features like the ability to respond publicly to reviews, update your dealership listing and contact information, and even tag employees on reviews.
• From the DealerRater home page, click “Are You a Dealer?” in the upper-right corner of the page. (If your dealership is located in Canada, make sure you access this page from DealerRater.ca.)

• This will take you to DealerRater’s Dealers page. Scroll to the bottom of the page, and click “Claim Your Dealership Now”.
• Enter the name of Your Dealership in the pop-up window which will open, and click the auto-fill listing for your dealership when it is displayed.

• Enter your contact information (first and last name, job title, and email address) in the spaces provided.
• Note that DealerRater will ask you to claim your listing with an account registered to your dealership email address. If you do not have access to an email address under your dealership’s domain, you will have to provide DealerRater with a contact at the dealership who can authorize your access.
• Click “Claim This Dealership” to submit your request. Your request will be routed to DealerRater’s Client Services Team, and you should receive notification that your request has been processed within 2 business days.

The second option for claiming your business on DealerRater is by signing up for DealerRater Connections. A paid service, DealerRater Connections helps your dealership engage with potential customers, monitor your presence across the web, and promote your reviews, employees, and reputation across major search engines and automotive sites.

DealerRater Connections gives you access to extra features like the ability to start asking for reviews more easily with DealerRater’s LotShot tool, syndicate customer reviews to a network of millions, display your reviews in one place with an enhanced testimonial feed, allow shoppers to pre-select their salesperson, and make your listing stand out with premium ad placement.

The number of business review sites continues to grow. There is no shortage of sites that focus on specific industries, ranging from banking and financial services to real estate, senior housing, legal services, and automotive.

Employers have to do more to stand out for job applicants, and that starts with claiming a Glassdoor business page. Job applicants are looking for a new job in the same way a consumer looks for a new product, and that means looking at reviews.

• The first step is to visit the Glassdoor for Employers website . Clicking on the green “Sign Up” button will take you to a page where you can fill out a form for a free employer account .
• Glassdoor’s form asks you to fill out basic information such as your first, last, and company names. You’ll also need to put in your job title, the number of open jobs available at your office, a work email address, and a password for the profile. You also have to check a box, which confirms that you are a representative of your company’s HR, recruiting, marketing, or PR departments.

• You’ll also have to fill out some additional fields on the following page before the application is sent to Glassdoor’s Content and Community team for final verification. The overall process can take up to a maximum of 3 business days.

For more information, read our guide to using Glassdoor for employers .

SeniorAdvisor

SeniorAdvisor.com features trusted reviews and advice on local senior living communities, providing the information users need to make an informed decision.

• Those without a SeniorAdvisor business account can get one by filling out the form on the sign-up page .

• With a business account created, click on the blue “Claim this Profile” link that sends a claim request to SeniorAdvisor.com. You will be notified via email within 1-2 business days once the request is approved.
• Complete the form that appears, then click “Schedule my demo now.”

Zillow’s database includes information on 110 million US homes, complete with online reviews and ratings of real estate pros and firms.

To claim your listing, you will have to create an account and click the “I am a landlord or industry professional” box to create a profile. From there, you will need to fill out additional information such as your professional type and contact information. According to Zillow, real estate agents will need to make sure that ” the email addresses of your Zillow profile and the listing must be the same.” This is because Zillow listings are syndicated by various listing feed providers, which makes it easy for information to sync across all listings.

• Navigate to Zillow’s new account page .
• Add your email address and create a password. Then click on the “I am a landlord or industry professional” box.

• Selection your profession and add details about your name, ZIP code, and contact information.
• Click “Continue” to finish the process.

Avvo allows private parties to ask for legal advice on the phone, or online at a very low cost. Users can do it for free by asking for advice on the Q&A forum.

Avvo displays about 97% of all practicing attorneys in the United States, and it uses a proprietary algorithm that rates attorneys on a scale of 0 – 10 through customer-generated reviews and ratings based on data pulled from public records, bar associations, regulatory agencies, and court records.

With over 6 million unique visitors every month, Avvo is the place to be to connect with high-value legal leads and prospective clients.

• Navigate to the Avvo “Claim your profile” page and enter a lawyer’s full name, city, state, and zip code.

• Depending on the results, you can have one of two options: create a profile from scratch, or locate the existing profile within the Avvo directory and claim it. If the lawyer in question passed the bar and was practicing for at least one year, then chances are high that Avvo automatically created a professional profile.
• There are up to four different options available to verify your identity and claim your profile: LinkedIn, Facebook, Email, or Phone. Follow all directions during the verification process to complete the claim.
• If for some reason you don’t have a profile yet, then you will have to follow these steps: using the “claim your profile” page, go to the listing of lawyers with names similar to yours.
• Those that don’t have an existing profile can scroll to the bottom of the page of listings to find an option to create a new profile. You will need to fill out basic personal and professional information that includes your license to practice and states where you are a member of the bar. You will also need to indicate if you are currently under any disciplinary action.
• You can finish claiming by creating a username or by logging in with a  Facebook, Twitter, Google, or LinkedIn account.

Lawyers.com

Lawyers.com provides consumers with legal information, and the ability to search for lawyer reviews by location or expertise. The site collects both client ratings and peer ratings, which appear on every listing. Over 34 million people search for legal assistance and legal services on Lawyers.com every year.

To create or manage the information on your business listing on Lawyers.com, you will have to create a profile on the Martindale Legal Marketing Network .

Final Thoughts

Once you have your listings claimed and set up, you should continue to proactively manage your brand presence on these business review sites. Not only will this help your company stand out from the competition; it should also improve your search visibility, boost your customer acquisition strategy, and drive more conversions.

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Best Consumer Business Review Websites in Your Industry

This is the ultimate guide to   Consumer Business Review Websites.

In this guide we’ll show you the top 19 review websites, what type of businesses they are best for, and some unique features about each.

Let’s get started.

Did you know that more than half of business-goers visit an establishment within 48 hours of an online search?

According to BrightLocal, 70% of people read multiple reviews before choosing a business and only 53% consider patronizing a business with less than 4 stars. Clearly, online reviews have an influence on where people choose to shop.

It doesn’t matter if you own a small artisan coffee shop that relies on local foot traffic or a high-end spa that primarily gains customers from referrals. Local businesses of all types will benefit from having an active presence on more than one review website.

In this guide, we provide a comprehensive view of the top review websites, the characteristics of their user bases, and the different features and rating scales offered by each.

Jump ahead:

• Google Business Profile - A must for every local business
• Yelp - Great for organic local search
• Facebook - #1 social network
• Angie’s List - The home of home services. Membership required?
• Better Business Bureau (BBB) - A place for business owners to build trust and credibility
• CitySearch - Great for entertainment and hospitality businesses reliant on tourism
• Judy’s Book - Users can add you to their “books” which will help your business
• Merchant Circle - Be found based on price
• Superpages - Directory for anybody and everything
• Manta - For “mom and pop” shops
• Foursquare - Ideal if you rely on foot traffic
• TripAdvisor - Your customers travel to you
• Zomato - Restaurants, listen up
• Trustpilot - One-stop-shop for reviews, free for both sides
• PlanetRate - If your customers are looking for specific features
• DealerRater - Biggest auto-specific review site
• Cars.com - Popular shopping site for all dealers
• CarGurus - Value-forward shopping site for dealers in US, Canada, and UK
• Edmunds - Editorial powerhouse with some shopping activity

Google Business Profile (GBP)

A must for every local business

According to HubSpot , there are 70,000 Google searches every second. This equates to about 5.8 billion searches per day, making Google the most widely used search engine. An active GBP page is crucial for local business owners to increase their web traffic and engage with customers online.

While Google Business Profile offers many helpful tools for business owners to market themselves online, such as appointment booking and social posts, their review service is the stand out.  

Google uses a five-star rating system, with one star being the lowest possible score. Every business's average rating is readily displayed on their page next to the total number of reviews they’ve received.

Reviews have a maximum character amount of 4,000 and no minimum character requirement, meaning that many Google reviews contain no commentary at all. Reviewers have the option to edit their review, so if their experience was improved after the fact they can update their rating to reflect that. 

Google has a   detailed content policy   and reviews are monitored to ensure that illicit content and spam are removed. In addition, Google uses commonly used keywords to organize reviews. For example, if you search “BMW of Ramsey,” the keywords that pop up include finance, lease, and professional. Researchers can then click these terms to see reviews relevant to their needs. 

Google offers a variety of tools to help local businesses gain online traction. For a complete, comprehensive guide to your GBP page, please refer   here .

Great for local organic search

Yelp is one of the most well-known online directories, with   184 million reviews   across their platform. In fact, some search engines such as   Bing   and   Yahoo   have eliminated their own review feature and integrated Yelp reviews into their platforms. 

Users can choose to view reviews in different ways, like by highest rating or through the unique “Yelp Sort” feature, which lists reviews by specific quality factors such as relevancy and distance. In order to leave a review, users must set up a Yelp account, which they can do for free. There is no character minimum for Yelp reviews, but the max is 5,000 characters. Users are given a 30-day period during which they can update an old review. Yelp has strict policies in place to ensure reviews are authentic and accurately reflect the customer’s experience, and anyone has the ability to report reviews they believe violate these policies. 

Business owners can also create free Yelp accounts and update their profiles with contact information, business details, and photos. They can choose to respond to both positive and negative reviews publicly, or handle disputes over private messaging.  Yelp’s reporting feature displays data such as number of reviews received per month and what users do after visiting the page, like visiting the business’s website. 

If you own a business that requires reservations and appointments, Yelp offers a booking option which can be integrated into your Yelp page, making it simpler for customers who want to visit you. There are also paid options for businesses who want to go the extra mile in establishing their online presence. Advertising campaigns help boost listings to the top of search results, although they are clearly marked as “Sponsored Results.” 

Yelp provides a number of video clips designed to help business owners utilize the platform in its entirety. For example,   here   is a video of a business owner explaining how to respond to Yelp reviews.   Here   is another that teaches business owners how to update their profile. These resources may benefit business owners hoping to get the most out of their Yelp page.

#1 social network.

Facebook   has   2.5 billion active   monthly users, making it one of the most popular social media sites. While initially designed as a social networking site, Facebook has gained popularity among businesses as well. It provides a ton of potential for direct customer feedback and engagement through recommendations, posts, comments, and ads. Business owners can create free pages specific to their business. 

Facebook’s feature is a little different than other   business review websites . Only people with a Facebook profile are able to leave reviews, and instead of a rating scale, customers answer the question “Do you recommend this business?” After selecting yes or no, they can add comments, photos, and even tag the employees they worked with, if the employees also have a Facebook page. Posts have a character limit of 63,206. Who knows how they came up with that number - email us if you know!

Any Facebook user can leave a review or comment, and it’s not uncommon for businesses to receive unfounded feedback. Business owners should remain professional no matter how absurd a comment or review may seem. It’s especially important to be tactful when engaging with customers on Facebook since it is such a public and highly-used network, where threaded conversations are the norm. It’s not uncommon for anonymous Facebook users to support an upset customer in an argument with a business - it’s important not to let these threads spiral out of control. While particularly absurd reviews and comments can be reported, Facebook will only remove them if they directly violate   their content policy .

Beyond reviews and comments, Facebook has a lot to offer both small local businesses and large companies. Business owners can flesh out their pages with contact information, a list of services offered, photos, videos, and more. Facebook offers an appointment booking feature, direct messaging, and targeted advertisements to help businesses reach prospective customers. For more in-depth information on how to set up a Facebook Business page, please review our   guide . 

Angie's List

The home of home services. Membership required?

Angie’s List offers listings for local businesses in the United States. It is a popular site among home service providers, but currently features listings for more than 720 different types of services. There are certain industries that aren’t allowed to post their information on Angie’s List, including lawyers, restaurants, large utility companies, schools, hotels, and airlines. Setting up a listing is free and simple; business owners and service providers simply create an account and fill out the required information. 

Membership is required for consumers who want to use Angie’s List, and they can choose between a few different options. The free “Green” membership offers access to service providers, ratings, and verified reviews. The “Silver” and “Gold” memberships offer unique support tools, like access to the Angie’s List customer service team. They can help users compare prices, book appointments, and find a provider.  

Members also have the option to post reviews. According to their site, the five million Angie’s List members submit more than 60,000 reviews each month. This site grades on an A-F scale, rather than the standard star-rating. While Angie’s List keeps user data and contact information confidential, reviewers’ names are included with their review. This policy is in place to ensure that reviews come from actual customers who are posting about genuine experiences. Angie’s List also takes steps to ensure authenticity by background checking the businesses who advertise with them. For providers to win the “Super Service Award,” a badge on their profile indicating high levels of service, they must also pass a background check.

Beyond the usual review feature, Angie’s List has a complaint resolution team to help users and businesses work through their issues. When a negative review is posted, the team informs the business owner. Once the issue is resolved, the old review is sent back to the user so that they can update their feedback. If the issue is not resolved, the original review remains posted.

Better Business Bureau (BBB)

A place for business owners to build trust and credibility

The Better Business Bureau (BBB) is a nonprofit organization that evaluates business operations against a set of “best practices” for how businesses should treat customers. According to their website, their mission is to advance marketplace trust. The BBB never endorses businesses or products and they don’t offer any paid advertising options, as that would lead to an unbiased display of information. 

Business owners must apply to have a listing on the BBB. Once the listing is created, owners can claim their business profile and add additional information. Businesses become accredited when their practices meet the standards set forth by the BBB. They also receive a rating on an A-F scale. 

Any person can post a review on a BBB page, rating the business from one to five stars. A full history of past complaints and whether they have been resolved are listed publicly. These complaints influence a business’s accreditation status. 

City Search

Great for entertainment and hospitality businesses reliant on tourism

CitySearch serves as a local guide for dining, entertainment, retail, travel, and professional services in the United States. Their online directory has a search tool which allows users to research a type of business in a specific location. Search results are always determined by keyword and distance. 

CitySearch uses publicly available information to create their listings, which business owners can then claim. Business owners can also choose to set up their own profile. Once claimed or created, profiles can only be updated and edited by verified owners to ensure that all the information is valid. 

Any person can post a review on a business’s page, no membership required, using CitySearch’s thumbs up, thumbs down rating feature. Not only can users leave reviews, once a year they can vote on the “Best Of” list. The “Best Of” list highlights business in specific categories, such as “kid friendly restaurants” and “high end hair salons.” To provide extra insight for potential buyers, CitySearch integrates reviews from other websites into their platform. While they have strict review content guidelines regarding spam as well as potential conflicts of interest, they can only remove reviews that have been posted through their platform. 

Judy's Book

Users can add you to their “books” which will help your business

Judy’s Book is a searchable database that showcases information and reviews for a plethora of businesses and services. It currently has 11 million business listings, 4.5 million reviews, and 1 million monthly page views. The SocialSearch tool, which is their internal search engine, helps users find local establishments.

While Judy’s Book is free for consumers, business owners must pay to claim their listings. Paid membership includes access to local advertising and enhanced content, such as the ability to add media, search and keyword analytics, and more. 

Both members and non-members can leave a review; however, if a user does not have a membership, they cannot go back to edit a review after posting. To post a review, users “vote” either thumbs up or thumbs down and then leave more detailed feedback, if they wish. The website has auto-filters in place to weed out any fictitious or spam reviews. Judy’s Book also integrates reviews from other websites into their platform. 

Users are given the option to create “books” of their favorite and least favorite businesses. Since books are viewable by other users, having your business chosen as a favorite is a form of marketing. Another unique feature of Judy’s Book is their “kid score,” a 1-100 rating system of how kid-friendly an establishment is. 

Merchant Circle

Be found based on price

Merchant Circle is a listing site designed to help potential customers find the best local option by comparing price quotes for specific services. Currently, it has 100 million users and around 2 million business listings. 

Search results are arranged by the highest rating and most frequently viewed. Both users and non-users can rate and review businesses. In addition, reviewers can privately message a merchant instead of posting their review publicly.

MerchantCircle offers paid features such as marketing and analytic data and the ability to claim listings across other web listings, providing more uniform search results for consumers. 

Directory for anybody and everything

Superpages is another online directory with search results organized by relevance, ratings, or distance. Businesses and reviews are categorized by specialty, such as professional services, local contractors, and healthcare providers. 

A Superpages profile is free for consumers, and anyone with a profile can leave a review for a business. There is a character minimum of 100, with the option to add photos as well.

While business profiles are free, Superpages also offers paid features. There is a tool that allows business owners to screen for listing errors across multiple sites and then update any incorrect information. Their marketing solutions include additional SEO & SEM tools and social media advertising. 

For “mom and pop” shops  

Manta’s slogan is “The Place For Small Businesses.” They claim to be a listing site for mom and pop shops and other local businesses. Business owners can create and customize their listings for free. Manta also offers paid marketing features, through which businesses can run advertisements on Manta, build and design a website, and claim listings across the web.

Search results are organized by keywords first and then rating. Ratings out of five stars are clearly displayed on business profiles. Any person can leave a review and return to edit or update their comments at any time.  

Ideal if you rely on foot traffic

Foursquare is a social-networking app and website designed to help users find businesses. As of January 2019, Foursquare had 55 million active users . Any user can create a listing, however, only business owners can claim these listings to become the authorized page manager. In addition, there are options for chain establishments to manage their locations individually or as one brand. 

FourSquare may be most well-known for its unique “check-in” feature. The site offers incentives for users to check-in, or digitally declare that they’ve visited a location, encouraging them to be more active online. It also encourages users to leave more reviews.

The rating and review feature on Foursquare is based on a 1-10 number scale. Businesses are assigned a rating, not only from average of customer ratings, but based on an algorithm that accounts for direct feedback on the app as well as likes and dislikes from other social sites. Users can view the rating once they are on a business page, where they will also find more detailed information and what Foursquare calls “Tips.” Tips are both positive and negative comments that users post after their visit. Other users can then vote on whether they agree with the tip or not. For example, if a user posts a tip that says “great cafe, free wifi,” but the cafe owner recently got rid of the free wifi, another user can downvote this tip and state that the information is outdated.   

TripAdvisor

Your customers travel to you

TripAdvisor is a review site best-suited for businesses that attracts tourists, including restaurants, entertainment venues, museums, transportation companies, hotels, and other lodging accommodations. There are currently 6.5 million accommodation listings and around 350 million reviews on TripAdvisor, making it easy for customers to learn about previous guest experiences while planning a trip. The website is translated into 28 languages.

Official representatives of travel businesses can create listings for free. These listings appear on the TripAdvisor directory, as well as on other travel websites. There are four listing categories to choose from: hotels, restaurants, attractions, and vacation rentals. 

Any internet user can leave a review on TripAdvisor. Reviews are on a five-point scale, one point meaning terrible and five points meaning excellent. Reviewers are also prompted to list what time of the year they were travelling and what type of trip it was, such as a business trip or a family vacation. After the initial information is provided, reviewers are prompted to add photos and additional details, such as how well they slept and what type of extra amenities were offered. For those using TripAdvisor as a research tool, they have the option to compare businesses by rating as well as price quotes. 

Restaurants, listen up

Zomato is a review website and app specific to restaurants. Originally launched in Delhi, India, the website now has 1.5 millions listings across 24 countries around the world and 100 million active monthly users.

Business owners must create their restaurant listing, after which they can add details such as if their restaurant has wifi, a smoking area, happy hour, and vegetarian menu options. Table reservation and online ordering can be integrated into Zomato profiles, and business owners can also run paid advertising campaigns. Zomato users can filter listings by rating, cost, and popularity. Users can also toggle the results to be categorized by attributes of the restaurant, such as dine-in, take-out, or type of cuisine.

 While the general public can read reviews, diners must create an account to post a review. Dine-in reviews have a 140 character minimum, while take-out reviews do not have a character minimum. Both include a rating from one to five. Users are limited to one review per establishment but have the option to edit their content. Reviews that are older than six months often get deleted and, like most sites, Zomato forbids spam, fake reviews, and malicious content. 

One-stop-shop for reviews, free for both sides

Trustpilot is a listing site which services 65 countries, including the US. There are 83 million third-party verified reviews on the site. 

Trustpilot claims to be a one-stop-shop for online reviews. Both users and businesses can create accounts for free. After a customer completes a transaction with a business, they are sent an invitation to post a review. The invitation includes instructions that walk the customer through the review process. 

Trustpilot has strict legal guidelines surrounding review content to avoid spam and inappropriate content, with humans and robots screening every review to make sure the content is accurate. The website also offers insights for businesses on how to combat fake reviews.

If you customers are looking for specific features

PlanetRate is a listing site for virtually any industry. If a business owner can’t find their industry listed as a category, PlanetRate claims they will take steps to create a category and help get that business listed on their site. 

PlanetRate uses specific filters so that consumers can find exactly what they are looking for. For example, users can search for a doctor who takes insurance, or a gym with a parking lot. Customer reviews also help consumers with their search, as reviews include specific criteria ratings such as cleanliness of facilities and affordability.

For users to post a review, they must create an account. PlanetRate “verifies” users by linking their PlanetRate profiles with a personal Linkedin or Facebook profile. Ratings are done on a 1-10 scale and include written commentary as well. 

DealerRater

Biggest auto-specific review site

DealerRater coined itself the “gold standard” for car dealership reviews and research. Designed to help car buyers and sellers find the right dealership, the website also has car recall information and helpful tips for car buyers. 

Currently DealerRater attracts 14 million monthly users and has over 6 million customer reviews. 

Dealerships must claim their listing to be featured on DealerRater. They provide the option to syndicate review content for other websites such as the dealer’s website, Cars.com profiles, and Facebook pages. DealerRater keeps it personal, allowing customers to review and contact specific members of the sales team. It also allows dealerships to post their positive DealerRater reviews to Facebook, for added exposure. 

The review feature allows any person to leave a review, as long as they have not been employed or affiliated with the location for the past five years. Reviews have a 25 word minimum, and users are prompted to add a star rating, select employees, and select whether their feedback is for the sales or service department. DealerRater has an auto-filter to monitor content and eliminate spam; dealerships also have the option to report reviews that may violate the guidelines. In addition, DealerRater notifies dealers when they receive a negative review. 

Locations can also apply to become DealerRater certified, meaning they have taken additional steps with the site to prove their commitment to customer satisfaction. Once accepted for certification, DealerRater will provide these dealers with best practice training, closely monitor their reviews, and alert them when conflict resolution is needed. 

DealerRater also offers three options of paid membership, which come with additional benefits: DealerRater Connections, DealerRater Connections Plus, DealerRater Essentials for Independents (used car dealers). These memberships give business owners a two-week grace period where their negative reviews remain private as they attempt to resolve the complaint with the customer. Other solutions include personalized employee profiles and SEO tools. 

Popular shopping site for all dealers

Cars.com has around 30 million visits per month. It was created to help connect car buyers with car sellers, and customers can inquire about vehicles directly through the website. While both dealers and independent sellers can sell through this site, only dealers are allowed to be rated and reviewed. Dealership ratings are a calculated average of reviews from the previous 24 months, providing researchers with an up-to-date perspective. 

Anyone can leave a review, but only those who create a Cars.com account have the ability to save vehicles, receive price drop information, and get notifications on new listings. Previous employees and affiliates, such as employee family members, are prohibited from leaving reviews. Cars.com limits users to one review per dealership, and no spam, personal information, or illicit content can be posted. 

When leaving a review, the user will be asked to provide their reason for visiting the dealership - either new sales, used sales, or a service visit. Other information they are prompted to share includes whether they recommend the location and if they followed through with the purchase. They are required to leave an overall star rating, as well as a star rating for four categories: customer service, buying process, quality of repairs, and facilities. Reviews have a 25 word minimum that maxes out at 4,000 characters. 

Cars.com offers paid services for dealers, including vehicle advertisement and online performance analysis. Some additional features for car shoppers include vehicle history, a payment calculator, car comparison, and trade-in value tools.  

Value-forward shopping site for dealers in US, Canada, and UK

Cargurus is designed to help customers make informed decisions when buying a car. Available for shoppers in the US, Canada, and the UK, it is the most visited car shopping site among other third-party options. 

CarGurus has over 5 million car listings. Each includes the vehicle’s price, information about the seller, and CarGurus’ analysis of whether the deal is fair or not. All dealerships are notified when they receive a customer inquiry. CarGurus offers paid options including the dealer dashboard, which provides data to help price and sell more effectively, and marketing services. 

Customers are prompted to leave a review after interacting with a dealer through the CarGurus platform. In order to leave a review, they must agree that they have contacted the dealer, are not associated with the dealer in any way, and are not employed by them. CarGurus confirms this information by checking the users phone number or email address. If the contact information isn’t found in the dealer’s archives, they are not able to proceed. Each review goes through a screening to ensure the CarGurus guidelines are being met. Dealers can dispute reviews they believe are fraudulent. If the review is determined to be fake, the reviewer may lose permission to use the platform in the future.

Dealerships have the option to publicly respond to reviews, and other users can mark reviews as helpful. While all reviews remain on the site, only reviews from the previous two years are calculated into the overall score for a location. In addition, CarGurus gives out “Top Rated Dealer” awards annually to the dealerships with the highest-rated reviews.  

Editorial powerhouse with some shopping activity

Edmunds is another site that helps catalyze the car-buying process for shoppers and dealers. Their services include a car finder tool, a vehicle comparison tool, and a discovery tool that directly connects interested buyers to local dealerships. While the platform only receives about 300 reviews annually, Edmunds remains a valuable option for car shoppers and local dealerships. 

Reviewers select sales or service before posting their feedback. Once reviews are submitted, they will be screened by the Edmunds team prior to being published. After publication, reviewers can edit their feedback only once. Dealers are able and encouraged to respond to reviews. These responses go through the same screening process as reviews to ensure authenticity. Dealership ratings are an aggregate of their review scores from the previous two years. 

Beyond dealership reviews, Edmunds also has reviews for specific vehicles. The Edmunds team test drives cars and assigns them a rating from one to ten on a variety of categories, such as the vehicle’s interior, comfort, storage, and overall value. They also provide a list of pros and cons. Vehicle prices are listed according to their True Market Value (TMV), which makes it easy for buyers to compare dealership prices and make an educated decision. 

Now it’s your turn

While creating a listing on every business review site is unnecessary, staying active on Google, Facebook, Yelp, and a few industry-specific sites is vital for maintaining your online reputation. It’s equally important to respond to your reviews in a timely and thoughtful manner. Responses help boost your SEO, increase the numbers of reviews you receive, and even improve your overall rating. 

If the notion of answering all of your online reviews is intimidating, Widewail is here to help. We answer reviews on behalf of our clients and enrich our responses with SEO-boosting keywords. We only notify our clients when they receive a negative review, saving them time and energy that can be better spent with their in-person customers. 

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• Industry Specific , Reputation Management , Review Management

Top 23 Review Sites To Get Customer Reviews

Andrew mcdermott.

• August 11, 2020

What’s the simplest way to boost top-line growth in your business? 

With customer reviews, of course! A study showed that brands with 82 total reviews (or more) earn  54 percent more in annual revenue than average. The unsurprising downside is — review sites aren’t created equal. You’ll need to invest your time with the right review platforms to achieve consistent growth in your business. 

Which online review sites are most important for reputation management, driving visibility, and social proof? 

We’re going to get an answer to that question today. I’ll provide you with a detailed look at a variety of review platforms, outlining what works and why. 

Table of Contents

Get the reputation you deserve with grade.us, why your business needs the top review sites.

Top review websites produce disproportionate returns for your business. Reviews have a significant impact on your brand, conversion rates, and revenue. It’s important then, to prioritize the review platforms that will produce the greatest results for your business.

With the right data, you can identify these platforms.

This isn’t just about accumulating a large number of reviews (though that’s still essential). It’s about all of the other benefits that come from a strong review portfolio. These are the incentives you want to optimize your efforts around.

• Strong rankings in organic and local search results
• A steady and reliable showing in Google's search features (e.g., the knowledge graph, local pack, featured and rich snippets, etc.)
• Excellent conversion rates with consistent revenue growth
• Decreased advertising costs
• Powerful branding and improved brand perception and recall

You’ll want to optimize your efforts around the primary, secondary, and tertiary review platforms that produce these benefits consistently. Today, we’re going to take a look at the top review platforms.

Let’s get started.

Top review website #1: Google Reviews

Customers can write reviews for businesses via Google Maps. According to Google , “more than a billion people using Google Maps every month and more than 5 million active apps and websites using Google Maps Platform core products every week .”

That’s 13 percent of the population on Earth.

Why Google reviews are important

Google accounts for 57.5 percent of all reviews worldwide , across all review platforms . If your customers are going to leave a review, there is a very good chance it’s going to be on Google. If you’re like me, you’re probably wondering how is that possible ? 

Google receives 92 percent of all search visits in the United States (as of 2020), and 96 percent of mobile organic visits. Google is the number one review platform, with 63.6 percent of consumers searching for reviews on Google first. Fifty-three percent of customers visit a business within 48 hours of performing a local search on Google. It sounds like they have a monopoly. 😏

Features: Google Reviews

• With your Google My Business (GMB) account you can track reviews, set alerts, respond to reviews and upload photos, videos, and posts to your profile.
• You’re encouraged to request reviews from customers directly via a short URL that’s specific to your business.
• Business reviews appear next to your listing in Maps and Search. and are displayed for organic and location-specific search queries.
• Google doesn’t provide an official widget or embed code you can use to share your reviews. They do provide that information via their API, and you can use plugins to add that functionality to your site.

Caveats and warnings for Google Reviews

• Review gating is prohibited on Google.
• Offering reviewers an incentive to share their feedback is strictly prohibited.
• Google penalizes fake reviews by decreasing rank or banning offenders.
• Short names and URLs must adhere to Google’s terms of service , additional terms , content policy , and policies for representing a business on Google .

Bonus: Check out our compr ehensive guides on Google Reviews and optimizing your Google My Business account!

Top review website #2: Facebook Recommendations

Facebook is the most popular social network on the planet. Over time, Facebook has grown to provide users with a variety of essential services, including reviews, which they call recommendations. Users have grown accustomed to these new features over time, as Facebook has worked to act as a facilitator between users and brands.

Why Facebook Recommendations are important

Facebook states that one in three people (on Earth) use their platform to look for recommendations and reviews. According to Statista, Facebook has 2.41 billion monthly active users (more if you include Instagram and Whatsapp). More than 795 million people rely on Facebook for recommendations and reviews each year. 1.6 billion people use Facebook for local search.

Features: Facebook Recommendations

• Brands are encouraged to request reviews and recommendations from customers, provided that they follow Facebook’s policies and standards (see below).
• Facebook will show the recommendations provided by the closest friends to your customer first, this will increase your reach and make you discoverable across Facebook.
• Rich Endorsements allow customers to indicate whether they recommend your business by using tags, texts, and photos or videos. This makes it easier for customers to get an immediate sense of what your business is about.
• Recommendations can be embedded and shared on and off Facebook. They’re treated like status updates and have similar functionality.

Caveats and warnings for Facebook Recommendations

• Comply with Facebook’s terms of service , policies , and community standards when responding to customer recommendations.
• Facebook Recommendations are binary; customers are either for or against your business. There’s not much in the way of nuance.
• Facebook uses your reviews and recommendations to calculate your page’s ratings. They use a variety of factors to calculate your score, including reviews and recommendations, and the performance of other similar pages.

Bonus: Here’s our comprehensive guide on attracting more visitors via Facebook Recommendations and optimizing your Facebook business page .

Top review website #3: Yelp Reviews

Yelp is a controversial yet impactful review platform. Their site has attracted a significant amount of attention from critics, business owners, and, most importantly, customers. 

Why Yelp reviews are important

The majority of traffic to their domain arrives via Google search. While Yelp and Google have been locked in a dispute for the past six years, Yelp reviews are still highly visible in Google’s search results. Additionally, Yelp has 35 million mobile app unique users per month.

This means Yelp would still be a valuable review platform for businesses to target.

Features: Yelp

• A verified Yelp account is required to leave reviews, respond to reviews, bookmark a business, add photos and videos.
• Businesses can respond to customer reviews publicly under their customer’s review, or privately via a direct message.
• Individual reviews can be shared on Facebook, Twitter, via a direct link, or embedded on your website directly.
• Yelp allows businesses to remove competitor ads (as long as they’re willing to spend a little more for the privilege).
• Yelp provides a comprehensive dashboard for businesses that includes recent activity, Yelp ads, page upgrades, reviews, photos and videos, nearby jobs, check-in offers, and more.

Caveats and warnings for Yelp

• Yelp states that review gating is strictly prohibited on their platform.
• Businesses are not allowed to request reviews.
• Businesses are instructed to use neutral phrasing (e.g., Find us on Yelp).
• Incentives and solicitation are also prohibited on their platform.

Bonus: Take a look at this step-by-step walkthrough showing you how to maximize Yelp reviews (without asking) and optimize your Yelp business account .

Top review website #4: TripAdvisor Reviews

TripAdvisor is the world’s most popular travel app. Billions of people worldwide rely on TripAdvisor each year to find accommodations, restaurants, airlines, cruises, and more. 

Why TripAdvisor reviews are important

TripAdvisor generated 860 million user reviews and opinions across 8 million listings covering a variety of industries, including restaurants, hotels, vacation rentals, and attractions. Their website is a travel behemoth, and it’s a must-have for businesses in their core industries. Beginner and experienced travelers alike make TripAdvisor their first stop for research and reviews.

Despite the major toll the pandemic has taken on the world, travel will come back and you’re going to want to make sure that your business is ready with a beautiful impactful selection of reviews (even if they’re not as fresh as normal times.) In fact, outside of the United States, travel is already returning across the world. 

Features: TripAdvisor

The TripAdvisor management center allows business owners to manage the essential portions of their review profile, and business owners can :

• Use Review Express to invite recent visitors to share their reviews on TripAdvisor.
• Respond to reviews, answer traveler questions, and manage photos and listing details.
• Access the Analytics Suite , where you can see key metrics and performance indicators for your TripAdvisor listing.

Caveats and warnings for TripAdvisor

• TripAdvisor penalizes businesses that incentivize customers to leave a positive review. It’s a good idea to take a more cautious approach and avoid promising gifts or incentives.
• Businesses with a history of fraudulent behavior can expect a drop in rankings in TripAdvisor’s popularity index and even a red penalty notice on your profile page (to warn customers about fraud).
• An unattended page will drop in TripAdvisor’s popularity index. If you’d like a steady stream of customers, your page needs a constant stream of attention from you.

Bonus: Take a look at our detailed breakdown showing you how to get more reviews on TripAdvisor.

Top review website #5: G2 Reviews

G2 is the world’s largest tech marketplace and peer-to-peer review site. G2’s focus is aggregating user reviews for business software. G2 helps businesses and individuals discover, review, and manage the technology they need to reach their potential.

Why G2 reviews are important

G2 asked themselves this question. “Why is it easier to get unbiased information about a $100 hotel room than a $100,000 piece of software?” G2 solves a high-value problem for businesses, namely which websites are a good fit for my business. So far, G2 has answered this question for more than 4 million people in thousands of organizations.

Features: G2

• Businesses can invite existing customers to write a review on G2, they can respond publicly, share or mark a review as “helpful.”
• Automate review collection via a dedicated G2 landing page.
• Collect video reviews, add testimonial widgets, or build customer reference pages.
• Track and manage SaaS spend, including usage, contracts, and compliance with G2 Track .
• Get email notifications when prospects visit your profile and export leads to your CRM.

Caveats and warnings for G2

• G2 relies on its algorithm to monitor its platform for fraudulent reviews, including fake reviews from company employees.
• Reviews are manually screened and voted on by the community to discourage spam and unhelpful comments.
• G2 also requests screenshots of the reviewer using the product for verification purposes.
• G2 aggregates review data, using it to score business software products on The Grid, which competes with Gartner’s magic quadrant review model.

Top review website #6: Zillow

Zillow is an American online real estate database company  and the leading real estate marketplace. Users can search for real estate, apartments, mortgages, and property values on their platform.

Why Zillow reviews are important

Eighty-five percent of the homes in the U.S. are listed in Zillow’s U.S. database. They have a significant amount of public and proprietary information on home sales, properties, values, etc. Zillow receives 194 million monthly unique users (as of Q2 2019). One hundred eighty-six homes are viewed every second on their platform. 

Zillow also has more than 2 million consumer-submitted real estate agent and mortgage lender reviews on its platform.

Features: Zillow

• Real estate agents can list recent sales, listings, professional bio, service areas, photos, and videos on your profile.
• With an agent account, real estate pros can request and respond to reviews from clients.
• Manage your leads with features such as lead segmentation, lead routing, lead reporting, and lead forwarding.
• Email templates: Create, save, and send email templates to respond to common questions, comments, or concerns.

Caveats and warnings for Zillow

• Only agents and real estate pros with a Zillow profile can be rated and reviewed.
• Removing your profile removes all reviews associated with your business profile.
• Only clients who have communicated or worked with a real estate pro can write a review and submit a rating on that pro.
• A dedicated team of specially trained moderators evaluates all reviews before they are published.
• Pros can respond publicly on the site to any review they receive. Additionally, reviews can be flagged for Zillow to re-moderate.

Bonus: Our detailed guide shows you how to build a profitable real estate business using Zillow reviews in 60 days or less!

Top review website #7: Avvo Reviews

Avvo is an online legal marketplace that connects qualified attorneys with clients who are in the market for their services. An attorney’s profile includes client reviews, disciplinary actions, peer endorsements, legal guides, and more.

Why Avvo reviews are important

In a  recent interview  with BizJournals.com, Avvo stated that it generates more than $8 billion in revenue each year for lawyers and law firms. A survey  from SoftwareAdvice.com found 83 percent of prospective clients use review platforms as an initial first step to evaluate a pool of attorneys. 

Seventy percent of clients stated that they would be willing to drive further and spend more if their attorney had better online reviews than a competitor that was closer to home. Lastly, 97 percent of attorneys in America are rated by Avvo, meaning your competitors are on Avvo.

Features: Avvo

• Attorneys and law firm representatives can respond to client reviews. Attorney comments are displayed immediately.
• Reviews can be removed through Avvo’s dispute process if the review is fraudulent or inaccurate.
• Legal Q&A forum where attorneys can answer publicly posted questions on a variety of legal issues.
• Avvo uses a 1-10 rating system, with ten being superb. Your reviews do not affect your Avvo rating.
• Attorneys are encouraged to request reviews from clients.
• Attorneys should be vigilant, ensuring that they comply with the ABA’s Model Rules of Professional Conduct, specifically Rules 7.1 through 7.5 .
• There should be no quid pro quo for reviews.
• Attorneys may not solicit, encourage, or assist in the posting of fake, false, or misleading reviews.
• Attorneys may not threaten, bully, or harass the client to provide a positive 4- or 5-star review.

Bonus: How to win 4.5x more clients using Avvo Reviews .

Top review website #8: BBB Reviews

Does the BBB still have value as a review platform? Some perceive the BBB as an ancient relic for old-timers, a review platform that offers very little value. As a result, there seems to be some confusion about the BBB and the value they provide to local businesses.

Why BBB reviews are important

In 2018, the BBB received 160,175,192 inquiries (170,350,626 in the US and Canada), 835,846 complaints and settled 654,890 complaints. Statista confirms the BBB as one of the top nine sources customers used to read online reviews and ratings.  Customers are still using the BBB as a review and rating platform. If they’re using it, you should be using it too.

Features: BBB

• Any consumer who has a marketplace interaction with a business can post a customer review, anonymous reviews are not allowed.
• A BBB complaint is not the same as a customer review. They’re treated differently.
• For a consumer to file a complaint with BBB, they must be seeking a resolution from the business. BBB staff works with both the company and the consumer to resolve the issues, and BBB reports the details of that process.
• A customer review is simply feedback about their experience with a business and doesn’t require a resolution.

Advertising

• Online Directory: Accredited businesses are listed first as part of the BBB’s Accredited Business Directory. Like sponsored listings, accredited businesses are rewarded for their memberships.
• Sponsored Listings: “To help further increase your company’s visibility, the BBB offers you the opportunity to showcase your business as a Sponsored Business above the Accredited Business listings in your business categories.”

Caveats and warnings for BBB

• Businesses are expected to follow the BBB’s accreditation standards .
• Businesses also need to follow the BBB partner code of conduct .
• Your profile must adhere to its content guidelines .
• The BBB validates each of the reviews that come in.

Bonus: How to generate leads and attract new customers with reviews on the Better Business Bureau (BBB).

Top review website #9: Healthgrades Reviews

Healthgrades is the leading online resource and review platform for comprehensive information about physicians and hospitals. They provide consumers with information about physicians, hospitals and health care providers, collecting data on more than 3 million U.S. health care providers.

Why Healthgrades reviews are important

Half of all Americans who see a doctor this year will visit Healthgrades. They’re the number one platform for patient-doctor connections. This is significant when you realize they have a large number of competitors — many with deep pockets.

Features: Healthgrades

• Professionals and clinics can register their facility with physical address, phone, fax and directions on Healthgrades by signing up at Partners.Healthgrades.com .
• Add a list of patient reviews that can be filtered by recent (the default), highest, lowest, and most helpful.
• List your biography, specialties (e.g., family medicine, pediatrics, surgery), board certifications, education, and awards.
• Add specific variations of keywords so patients can find you using local search.
• Healthgrades encourages healthcare professionals to request reviews from their patients.

Caveats and warnings for Healthgrades

• Reviews from both patients and professionals are expected to follow their review guidelines .
• Professionals should not mention or endorse specific products, including pharmaceuticals.
• Professionals should not post content that mentions legal matters or proceedings.
• Reviews with personal website links are prohibited.

Bonus: Take a look at our detailed guide – How to boost patient referrals with Healthgrades reviews .

Top review website #10: HomeAdvisor Reviews

HomeAdvisor got their start as Service Magic in 1998. Then, In October 2017, HomeAdvisor merged with Angie’s List to form ANGI Homeservices, trading on the NASDAQ as ANGI. This merger created the largest digital marketplace for home services.

Why HomeAdvisor reviews are important

HomeAdvisor connects 4.2 million homeowners to 60,000 pros, facilitating over $10 Billion in home improvement spending. Their site receives more than 4 million unique visitors to its website each month.

Features: HomeAdvisor

• Homeowners can post anonymous or public reviews to share feedback on a specific service provider.
• Home improvement pros can provide detailed information on their services, service areas, facts, credentials, website, expertise, business overview, and more.
• A dedicated team follows up on reviews to determine authenticity and all honest, objective feedback is posted – good or bad.
• Professionals have the opportunity to respond to the reviews they receive and there is a resolution process for customer complaints.

Caveats and warnings for HomeAdvisor

• HomeAdvisor verifies reviews to ensure they’re honest.
• Honest reviews are posted, whether they’re good or bad.

Bonus: How to double your lead flow, using HomeAdvisor Reviews , in 45 days!

Top review website #11: RepairPal Reviews

As the name implies, RepairPal helps you find trustworthy auto repair shops in your area. They’re a niche review platform and referral service so the consumers who rely on their service tend to be more sophisticated than generalists who frequent mainstream sites like Google Reviews.

Why RepairPal reviews are important

RepairPal doesn’t accept everyone. Instead, they maintain a carefully curated list of providers. Jill Trotta, VP/GM at RepairPal, explains. “We don’t just list anybody in our network. We’re not a pay-to-play network. You have to apply and be accepted, and once you are, we send customers to you.” Shops that are part of RepairPal’s member network meet their stringent quality standards.

Features: RepairPal

• Only customers who have been independently verified by RepairPal can leave reviews.
• RepairPal shops must offer a 12-month or 12,000-mile warranty on its repairs (at a minimum).
• Shops are evaluated by a team of ASE certified technicians to verify competency.
• Shops can respond to customer reviews.

Caveats and warnings for RepairPal

• Reviews are moderated by RepairPal staff.
• The RepairPal community can flag or notify staff of an inappropriate review.
• Reviews that are not first-hand accounts, or that violate RepairPal’s terms of service will be removed.

Top review website #12: Caring.com Reviews

Caring.com is a senior living review site. Caring.com receives visits from two groups; families of seniors and seniors themselves.

Why Caring.com reviews are important

Adults age 65 and older are expected to outnumber children by 2030. In fact, approximately seven baby boomers are turning 65 every minute. All baby boomers and 1 in 5 U.S. residents will have reached “retirement age.” Caring.com is a helpful way for seniors to identify the facility that best meets their needs.

Features: Caring.com

• Caring.com requires that reviewers have firsthand experience with the listed service provider (without being an employee or paid representative).
• Offers senior living communities the option of collecting reviews via phone call.
• Offers senior living communities self-addressed, postage-paid postcards that can be sent to seniors to request reviews.
• Almost 80 percent of Caring.com registered users are female between the ages of 40 and 69.

Caveats and warnings for Caring.com

• Caring.com is a pro-facility platform, meaning that they’re looking to protect facilities so they’re not destroyed by malicious reviewers who are looking to punish your business.
• Reviews and responses (from facilities) are heavily moderated

Bonus: Here’s a detailed guide , showing you how to attract more seniors with 5-star Caring.com reviews .

Top review website #13: Glassdoor Reviews

Glassdoor is an employment review platform; they allow former and current employees to anonymously review companies, view salaries, and apply for jobs.

Why Glassdoor reviews are important

Glassdoor amplifies employee advocacy. Employee advocacy is employee-led, company promotion that includes: employee-led recruiting, promotion, and development. It makes it easier for your organization to attract employees and customers, retain employees, and outperform competitors in the marketplace.

Features: Glassdoor

• Glassdoor reviews from employees are largely anonymous.
• Employers can respond to employee feedback.
• Employer reviews are averaged for each company. Ratings are based on user-generated reviews.
• Employees reviews are screened and verified to ensure they come from real employees at the organization.

Caveats and warnings for Glassdoor

• Attempts to game the review process are policed heavily by Glassdoor staff, employees at the target company, and the Glassdoor community.
• Review manipulation or dishonesty is publicly outed, often leading to an avalanche of negative reviews.

Bonus: Learn how you can boost your reputation on Glassdoor with our deep dive guide.

Top review website #14: The Knot

The Knot describes itself as an “all-in-one wedding planner” with “the #1 wedding app.” Their platform provides couples with the A-to-Z information, tools, and support they need to plan the wedding of their dreams. 

Why The Knot reviews are important

According to Wedding Wire’s 2019 newlywed report , reviews and photos, aside from price, are the most important features couples look for when determining which vendor they’d like to contact. The Knot reviews provide couples with the important information they need to evaluate vendors.

Features: The Knot

• Vendors can’t be added to the platform without permission. Reviewers can refer a vendor to The Knot who will reach out to the vendor.
• Couples share reviews which usually consist of first name, last initial. Users are allowed to edit their review.
• Vendors are allowed to respond to reviews, to provide shoppers with a complete picture of the events.
• Reviews can be added to The Knot message boards and forums, vendors will have the opportunity to respond to their reviews provided that they meet the following criteria .

Caveats and warnings for The Knot

• The Knot is pro couples. Their platform is oriented around taking care of and pleasing their users/customers so vendors should act accordingly on their platform.
• While no official reporting mechanism exists yet, The Knot encourages reviewers to report inappropriate reviews at [email protected] .
• Reviews can be shared in a variety of places including The Knot forums.

Top review website #15: YP

The Yellow Pages originally got their start as a business directory listed in alphabetical order. In 2013, they decided to rebrand their business to YP, adding a variety of new products and services to help businesses.

Why YP reviews are important

YP receives more than 23 million visitors to their site monthly. More importantly, YP has partnered with the Better Business Bureau, displaying ratings for listings of businesses that have earned an A or A+ rating or BBB accreditation. This shared partnership provides a significant lift to both the BBB and YP, improving the results brands achieve across both platforms. 

Features: YP

• YP users are loyal and well acquainted with the platform and seek it out directly (vs. searching in Google).
• Reviews from BBB are syndicated in YP along with YP reviews.
• Users can flag reviews they feel are inappropriate.
• Users can share reviews via Facebook, Twitter and direct link.

Caveats and warnings for YP

• Reviews can disappear without warning.
• YP is a niche platform so it would be best to build your review portfolio using YP and a variety of other mainstream platforms.

8 more review sites to get reviews

Zocdoc has expanded its service dramatically covering 40 percent of the U.S. population across 2,000+ cities. They’re used by more than 6,000,000 people each month. Oliver Kharraz, MD, The founder, and chief executive of Zocdoc, states that he comes from a family with a 300 year tradition of being doctors.  Check out our detailed Zocdoc reviews guide for more information.

Thumbtack and Angi

Thumbtack and Angi (rebranded from Angie’s List) are lead generation and review platforms for home service providers. They focus on “Mom-and-pop shops helping next door neighbors. Busy families hiring family businesses.”  We’ve got plenty of insights on Angi reviews.

Indeed is a job search engine that also provides employee prospects with reviews on the company they’re applying for a position with. Indeed receives more than 376 million visitors each month.

Lawyers.com

Lawyers.com is owned by Martindale-Hubbell, the very same people behind Avvo and Nolo. This website, along with Avvo, gives law firms access to their extensive network.

Capterra and TrustRadius

Capterra and TrustRadius , like G2, are software ratings platforms that focus primarily on SaaS companies. These review platforms help managers and decision makers choose the right software for their business using reviews from other like minded customers.

WeddingWire

WeddingWire lists more than 250,000 wedding professionals on their platform. They’re not as well known as The Knot, but they place special emphasis on making things as easy for their users/customers as possible.

A good rule of thumb with these review sites would be to focus your attention on the mainstream review platforms to start, then add industry-specific, and niche sites as you gain traction with your review management campaigns.

Use these top rated review websites to generate reviews

Your customers decide which review sites are viable for your business. Invest your time wisely, focus on the right review sites and you’ll have the tools you need to boost top-line growth on demand. 

These top rated review sites attract a disproportionate amount of customer attention you can use to grow your business.  Start with these review websites, then branch out and niche down to build a strong review portfolio that protects you from competitors, attracts customers, and establishes you as the market leader.

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I like it so far nice and easy let's see what happens...

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I found the sizes a little smaller than what l am use to.

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The Best Review Websites for Local Service Businesses

Online reviews nowadays work as modern-day word of mouth for small businesses, and have the ability to make or break a company’s reputation. With so many review websites out there, it’s easy to feel overwhelmed—from Yelp to Google, the options seem endless. 

That’s where Broadly can help your business. With Broadly, businesses can streamline the process, gather feedback, and respond promptly to reviews, ensuring they shine brightly in the vast sea of online opinions.

Are you curious about what review websites you should consider using to promote your local service business? Then keep reading as we take a look at some of the best review websites you should be using get your business seen.

Automatically request reviews to amplify your online reputation

The power of online reviews.

Online reviews wield incredible power over both consumer behavior and business reputations. They act as comments, digital stamps of approval, and warning signs to stay away.

Reviews are so important that a whopping 95% of consumers read online reviews before even thinking about making a purchase, and 49% trust them as much as personal recommendations! This shows just how important online reviews are in managing the success of your business—even a one-star difference in rating could sway your business’ revenue!

Positive reviews build trust and credibility, while negative ones can tarnish a reputation quicker than you can say “refund.” With opinions easily reachable with just a click, businesses need to stay on top of online reviews to truly thrive in the marketplace.

Top Review Websites Every Small Business Should Know

Trying to decide what review website your business will get the most reach on? Each has its own unique selling point, and depending on the service your business provides, some will work better than others. You don’t need a presence on every site, but here’s a list of some of the major players:

Google Business Profile (GBP)

As one of the most widely used search engines, Google can be a powerhouse for businesses. What’s great about Google is that it’s not just a search engine; Google Business Profile provides a platform for companies to manage their online presence, including reviews.

If you really want to succeed, you can use GBP to keep your business information up to date, increase your web traffic, and engage with customers online. GBP is a powerhouse review site, as it influences local search rankings and showcases information like hours, contact details, and photos that any potential customer would want to know.

If you own a restaurant, then having a GBP could be the difference between customers stopping in for a meal or going to a local fast food restaurant. Make sure you have your menu and photos of your food on your profile to show patrons exactly what they’ll get when they come in for dinner.

With over two billion active users, Facebook is the #1 social networking site in the world. But it’s not just for social networking; its review feature allows businesses to build trust and engagement with their audience through posts, comments, recommendations, and ads.

Facebook’s review feature is a little different than, say, GBP. Reviews can only be left by registered users, and rather than giving a company a star rating of one to five, clients are asked, “Do you recommend this business?” After choosing yes or no, users can include comments and photos.

Yelp is synonymous with online reviews and is great for local, organic search—it’s so great that Bing and Yahoo have gotten rid of their own review features and integrated Yelp into their platforms.

It’s an easy-to-use, go-to review website for consumers seeking opinions on restaurants, local services, and more. It has no character minimum but has a max of 5,000 characters. It also gives users 30 days to change their review.

Yelp’s review system, complete with ratings and detailed feedback, can be a great place for businesses in the hospitality and service industries to make themselves known. It also has strict policies in place to ensure the reviews are authentic and accurately reflect the customer’s experience.

It’s the perfect platform for businesses that require reservations or appointments because it has a booking feature that can be incorporated into your Yelp page. You can also set up an advertising campaign to help boost listings to the top of search results marked as “Sponsored Results.”

Trustpilot is known for its focus on consumer trust and transparency—bonus: it’s free for users and businesses to use. When a customer completes a transaction with a business, they are invited to leave a review that comes with instructions on the review process.

Trustpilot’s emphasis on verified reviews and ratings makes it valuable for e-commerce businesses looking to build trust with potential customers.

Formerly known as Angie’s List, Angi is a trusted review website for home service providers. It’s a go-to resource for homeowners looking for reputable contractors, plumbers, and other service providers. Angi’s subscription-based model ensures that businesses listed on the platform are serious about maintaining quality and customer satisfaction. 

Better Business Bureau (BBB)

The BBB has been a symbol of trust and integrity for decades. It’s a non-profit organization that aims to advance marketplace trust by accrediting businesses and providing consumer education. BBB ratings and reviews help businesses establish credibility and demonstrate their commitment to ethical practices. 

Business owners who want to have a listing on the BBB need to apply for it. Once the listing is created, owners can claim it and add more information to it. BBB accredits businesses that meet their standard practices and gives them a rating on a scale from A to F.

On a BBB page, anyone can post a review and rate a business from one to five stars. The page also displays a complete record of past complaints and their resolution status, which can impact the business’s accreditation status. 

Foursquare combines social networking with location-based services, making it a unique review website for businesses in the hospitality and retail sectors. While any user can create a listing, only business owners can claim these listings to become authorized page managers. Chain establishments also have the option to manage their locations individually or as one brand.

Users can leave tips, recommendations, and reviews, providing valuable insights for businesses aiming to attract local customers.

Merchant Circle

Merchant Circle is a platform specifically designed for small businesses looking to connect with their local communities, with the option to privately message a business instead of posting a public review. Potential customers can also use it to find the best local option based on price. It offers features like business listings, reviews, and marketing tools tailored to help small businesses thrive in their neighborhoods.

MerchantCircle provides paid marketing features, analytics, and the ability to claim listings across other web listings for uniform search results.

Superpages is an online directory that helps users find local businesses and services by organizing search results by relevance, ratings, or distance and then categorizing them by specialty. With its review feature, businesses can showcase their online reputation and reliability to potential customers searching for products or services in their area.

Manta is a platform that focuses on promoting small businesses and helping them grow—its slogan is even “The Place for Small Businesses.” Businesses can create and personalize their listings for free. Manta also offers paid marketing features, including running ads on Manta, website design services, and claiming listings across the web.

PlanetRate is a global review platform that covers a wide range of businesses and services—if you can’t find your industry, they’ll even create a category to get your business listed. Its diverse user base and comprehensive review system make it valuable for businesses looking to reach a global audience and receive feedback from customers worldwide.

PlanetRate has set up specific filters to help consumers find exactly what they are looking for. The customer reviews also assist the consumers in their search as they provide specific criteria ratings such as affordability and the cleanliness of facilities.

DealerRater

DealerRater is a specialized review website for the automotive industry and has coined itself the “gold standard.” It allows customers to share their experiences with car dealerships, helping other car buyers make informed decisions.

Their review feature lets anyone leave a review as long as they’re not employed or affiliated with the business currently or in the last 5 years. Consumers can leave a star rating, select an employee, and indicate what department their feedback is for.

It also lets dealers auto-filter monitor content and eliminate spam, and even report reviews that go against guidelines. It will also notify you if you’ve received a negative review so you can take action right away.

Thumbtack is a review site that connects customers with local professionals for various services, from home improvement to event planning. Its review system helps businesses showcase their expertise and reliability, making it easier for customers to find and hire them.

HomeAdvisor

HomeAdvisor is a great platform for home service professionals, connecting homeowners with contractors, plumbers, and other service providers. Its review feature allows homeowners to share their experiences and help others find trustworthy professionals for their projects.

Healthgrades

Healthgrades is a trusted resource for finding healthcare providers and facilities. Its review system allows patients to share feedback about their experiences with doctors, hospitals, and other healthcare professionals, helping others make informed decisions about their care.

Avvo is a review website specifically designed for the legal industry. It provides listings of lawyers and legal professionals, along with reviews and ratings from clients. Avvo’s comprehensive profiles and peer endorsements help individuals find the right legal representation for their needs.

Houzz is a popular platform for home design and remodeling enthusiasts. Its review feature allows homeowners to share feedback about architects, interior designers, and contractors, helping others find professionals for their home improvement projects.

RateMDs is a review website focused on healthcare providers, including doctors, dentists, and specialists. Patients can leave ratings and reviews based on their experiences, helping others find high-quality medical care.

Zocdoc is a platform that simplifies the process of finding and booking appointments with healthcare providers. Its review feature allows patients to share feedback about their experiences, making it easier for others to find and choose the right provider for their needs.

Care.com is a platform for finding caregivers for children, seniors, pets, and more. Its review system allows families to share their experiences with caregivers, helping others find trustworthy and reliable help for their loved ones.

Vitals is a comprehensive platform for finding and researching healthcare providers. Its review feature allows patients to share feedback about their experiences with doctors, dentists, and other healthcare professionals, helping others make informed decisions about their care.

HomeStars is a platform that connects homeowners with home service professionals, including contractors, plumbers, and electricians. Its review system helps homeowners find trusted professionals for their home improvement projects based on real customer experiences.

Porch is a platform that helps homeowners find and connect with home service professionals. Its review feature allows homeowners to share feedback about their experiences with contractors, making it easier for others to find reliable help for their projects.

The Challenges of Managing Multiple Review Sites

Monitoring and responding to reviews across different review websites can be a time-consuming and labor-intensive task for small business owners. With the multitude of review sites available, from Google Business Profile to Yelp to Facebook, keeping track of feedback requires constant attention.

Not only do you have to read the reviews, but you also need to craft thoughtful responses that show appreciation for positive feedback and address concerns raised in negative reviews . This means spending a lot of time and effort just to maintain a positive online reputation.

Simplifying Your Online Reputation Management with Broadly

Broadly offers a comprehensive suite of tools designed to streamline the review management process for businesses of all sizes. With its intuitive platform, businesses can effortlessly gather and manage customer feedback across various review platforms.

One of Broadly’s standout features is its ability to automate review responses, saving businesses valuable time and ensuring prompt engagement with customers. Through customizable response templates, businesses can maintain a consistent voice while addressing feedback, whether it’s a glowing review or constructive criticism.

Additionally, Broadly simplifies the task of collecting feedback from multiple review sites into a single dashboard , giving businesses a centralized hub for monitoring their online reputation. This collecting process not only saves time but also provides a holistic view of customer sentiment, which allows businesses to identify trends and areas for improvement more effectively.

Broadly’s tools go beyond review management to enhance businesses’ overall online visibility. By collecting and showcasing positive reviews, businesses can build trust and credibility with potential customers. Add to that how Broadly helps businesses optimize their online presence, ensuring that they rank higher in search engine results and stand out among competitors, and you’re sure to find something to help your business with Broadly.

Best Practices for Generating Positive Reviews

When it comes to generating positive review on review websites, small businesses can employ several actionable strategies to encourage happy customers to share their experiences:

• Provide Exceptional Customer Services: By exceeding expectations and creating memorable interactions, businesses can increase the likelihood of receiving positive feedback. 
• Proactively Request Reviews from Satisfied Customers: Whether through follow-up emails , in-store signage, or personalized requests, prompting customers to leave a review can significantly boost engagement.
• Make It Easy for Customers to Leave Reviews: Provide clear instructions and direct links to review sites. Simplifying the process removes barriers and encourages more customers to share their feedback. 
• Offer Incentives for Leaving a Review: Discounts or exclusive offers can be the carrot that can get customers talking. Use such incentives to motivate customers to take action and leave positive feedback.

Businesses need to make certain that they’re responding to both positive and negative reviews promptly. Acknowledging positive feedback shows appreciation for customers’ support and reinforces positive experiences. Conversely, addressing negative feedback demonstrates accountability and a commitment to resolving issues.

Broadly’s platform simplifies this process by automating review responses and collecting feedback from multiple review sites. By providing businesses with a centralized hub for managing reviews, Broadly enables them to maintain a positive online presence and build stronger relationships with customers. With these best practices and Broadly’s assistance, small businesses can cultivate a thriving online reputation and drive long-term success.

Review websites wield immense influence over consumer behavior and business reputations. Positive reviews can build trust, attract new customers, and boost revenue, while negative reviews can tarnish a business’s reputation and drive potential customers away. That’s where a comprehensive tool like Broadly can help.

Broadly offers a range of solutions designed to simplify the process of managing online reviews and maintaining a positive reputation. By leveraging Broadly’s platform, businesses can save valuable time and resources that would otherwise be spent manually monitoring and responding to reviews across various sites. Additionally, Broadly helps businesses improve their online presence by collecting feedback from multiple platforms into a centralized dashboard, making it easier to track and manage customer feedback.

Now is the time for you, as a business owner, to take control of your online reputation, and you can do it with Broadly! Take the first step toward better reputation management by signing up for a free demo today!

Watch your online reputation transform with Broadly

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The best book review sites for enthusiastic readers.

Book lovers, stop us if you’ve heard this one before: you’ve just finished a mind-blowing book and you need to hear some discussion about it. What do you do? Dive straight into the limitless realm of the Internet and search for book review sites, of course. 

Or here’s another scenario: you’ve finished reading a novel and now you’re searching for something to fill the void. Maybe you want more of the same, or maybe something completely different to switch things up. You’ll probably also scour the Internet for ratings and trustworthy recommendations. 

Fortunately, there are endless review blogs and book review sites that you can peruse. Un fortunately, not every one of them features a wide enough variety to help you. But don’t worry: we’ve got you covered with ten of the best book review sites to satisfy the bookworm in you. If you want to cut to the chase and get a personalized pick for a book review site in 30 seconds, we first recommend taking this quick quiz:

Which review community should you join?

Find out which review community is best for your style. Takes 30 seconds!

Then read on for the full explanation of all of the best book review sites out there!

1. Goodreads 

It’s impossible not to mention Goodreads when discussing book communities: it’s the Facebook of book reviews — the ultimate social media platform for bibliophiles. If you’ve somehow managed to go this long without stumbling upon this omnipresent site, here’s the run-down: you can use Goodreads to organize, display, and discuss your virtual bookshelf with other users. 

Goodreads recommendations are based on your listed interests. You can follow authors and book influencers ranging from Celeste Ng to Bill Gates . This allows you to see all their reviews, which vary from compact one-liners to critical analysis, and watch the new reviews roll in. For a quick verdict, just take a look at the star rating that they give the book. 

Also if you like to browse lists, Goodreads compiles the best and most popular books for every genre. There’s also the annual Goodreads’ Choice Awards to celebrate each year’s new releases, where you can cast your vote or peruse the list of contenders to find a new book to read. It’s a site for every kind of reader, with abundant ways to comment and interact. 

2. LibraryThing

This is the OG of all online book catalogues and discussion boards — take a look and you’ll see that it’s an oldie but a goodie. Of course, the basic functions of LibraryThing are rather similar to Goodreads: there are millions of books that readers can add to their lists, as well as review with star ratings.

While the interface harks back to the earlier days of the world wide web, LibraryThing has a secret weapon that’ll appeal to all readers, especially modern ones: their Zeitgeist . This page displays the latest crème de la crème of the whole site, from the most popular books to the hottest reviews , which you can also write with the help of a good book review template . Just a glance shows that the readers here know how to read between the lines and wield their words!

So if you’re hoping to read or share some in-depth literary thoughts with fellow sharp-minded users , LibraryThing is the site to browse. (You can even access it without creating an account!) 

3. Reedsy Discovery 

Now, if you’re searching for some hidden gems to peruse, Reedsy Discovery ’s got your back. While our blog features everything from classics to contemporary hits, Discovery’s specialty is indie publications, many of which are accompanied with succinct comments from experienced reviewers . There’s no better way to broaden your horizon! 

Moreover, if casual and creative reviews are more your cup of tea, then rejoice: the burgeoning community of readers on Discovery can leave comments, one-line reviews, and video reviews (calling all Booktubers!) on just about any book. It’s a fun and interactive way to geek out over your favorite reads and discover all the coolest new titles you won’t find anywhere else.

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4. LoveReading 

Though it’s UK-based, this prolific site caters to audiences around the world. LoveReading is strictly a reviewing site, with a base of staff writers and carefully selected contributors, so you know the reviews are top-notch. The staff often give quite personal reading experiences in their reviews, which make their recommendations very endearing, like they’re from a close friend. They even offer you presents — well, if you think of giveaways as presents! 

LoveReading covers books from every genre you can think of. They also have weekly, monthly, and yearly list features to keep you up to date with the latest stellar releases, so you’ll never be in want of something to pore over. 

5. The Millions 

In search of reviews that really dive into the themes, metaphors, and overall executions of interesting and highbrow books? The Millions has got you covered. 

Written by a collection of seasoned critics, these reviews are speckled with memorable quotes, elegant analysis, and plentiful comparisons to other works — which means extra reading recommendations for you! If contemporary and literary fictions are your go-tos, then The Millions is the site for all your lit nerd needs. 

6. SFBook Reviews 

Those who think quantity and quality don’t go hand in hand, you clearly haven’t encountered SFBook Review . The five reviewers on the team here share two common and important goals: firstly, to follow the outpour of new titles in the sci-fi, fantasy, and horror genres every year, and secondly, to give thoughtful reviews to as many of them as possible.

This team knows their SFF niches inside out, so their verdicts are very credible. Still, their reviews are quite friendly and personal — they discuss other related books and share their reading experiences to help you make your own reading choices. 

7. Bookpage

Bookpage features all kinds of genres: from children’s books to nonfiction, from the works of household names to debut authors, and so much more. Their format is neat and straightforward — they bring you the volumes they think are most worthwhile, recommending them to you by summarizing and concisely commenting on the prose, the theme, and the plot of each chosen book.

In addition to this, Bookpage also features author interviews and articles that unearth the deeper themes and purposes of certain books. If you’re a true book lover seeking like-minded literary aficionados, this may be the perfect place for you.

8. Book Riot 

Avid readers, you’ve probably stumbled upon Book Riot more times than you can remember. While it’s not a site that individually assesses titles, it has lists for everything — from timeless literary giants to the top books in each genre. What’s more, Book Riot has lots of thinkpieces that dive deep into the way certain titles make readers feel — be it exhilarated, motivated, or enraged — and that’s really all you need to know when deciding to embark on a new reading adventure. 

Additionally, if you’d rather listen to discussions and reviews rather than read them, you'll be happy to know that Book Riot has a range of podcasts for you to choose from. 

9. NetGalley 

NetGalley is another platform bringing you new and unconventional recommendations. They specialize in connecting authors who are publishing to readers who’d like to preview and put in their two cents. While the database of books available here are not the most expansive, those that are featured are certainly worth your time. 

Readers can benefit most from NetGalley via their book recommendation site, Bookish , where the staff reviewers update you with their recent reads and in-depth thoughts on those reads. Along with that, Bookish also has book club kits, equipped with comprehension questions and discussion points, to help readers explore stories mindfully. 

10. BookBub

While it’s very similar to Goodreads, BookBub focuses more on connecting readers to books that might suit them specifically — which is partly why you’ll see plenty of bargains and deals promoted on the site.

Because of this promotional value, BookBub has quite a strong author community. Diana Gabaldon and Gillian Flynn , for instance, are constantly recommending books on their accounts. So if you’d like to tag along with your favorite author, this is an excellent website to visit. The only drawback of BookBub is that they only have community reviews from users based in the US, and you have to sign up in order to read them. 

With these ten sites, you’ll be sure to find your little community of fellow book lovers regardless of what your interests are. Here’s to exciting TBR lists and nourished minds!

If you want to try your hand at reviewing, we’ve got a little guide to help you out ! On the other hand, if you want to plough away at your books, why not consider the Kindle Cloud Reader ?

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Super-efficient solar cells: 10 Breakthrough Technologies 2024

Solar cells that combine traditional silicon with cutting-edge perovskites could push the efficiency of solar panels to new heights.

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Beyond Silicon, Caelux, First Solar, Hanwha Q Cells, Oxford PV, Swift Solar, Tandem PV

3 to 5 years

In November 2023, a buzzy solar technology broke yet another world record for efficiency. The previous record had existed for only about five months—and it likely won’t be long before it too is obsolete. This astonishing acceleration in efficiency gains comes from a special breed of next-­generation solar technology: perovskite tandem solar cells. These cells layer the traditional silicon with materials that share a unique crystal structure.

In the decade that scientists have been toying with perovskite solar technology , it has continued to best its own efficiency records, which measure how much of the sunlight that hits the cell is converted into electricity. Perovskites absorb different wavelengths of light from those absorbed by silicon cells, which account for 95% of the solar market today. When silicon and perovskites work together in tandem solar cells, they can utilize more of the solar spectrum, producing more electricity per cell. 

Technical efficiency levels for silicon-­based cells top out below 30%, while perovskite-only cells have reached experimental efficiencies of around 26%. But perovskite tandem cells have already exceeded 33% efficiency in the lab. That is the technology’s tantalizing promise: if deployed on a significant scale, perovskite tandem cells could produce more electricity than the legacy solar cells at a lower cost. 

But perovskites have stumbled when it comes to actual deployment. Silicon solar cells can last for decades. Few perovskite tandem panels have even been tested outside. 

The electrochemical makeup of perovskites means they’re sensitive to sucking up water and degrading in heat, though researchers have been working to create better barriers around panels and shifting to more stable perovskite compounds. 

In May, UK-based Oxford PV said it had reached an efficiency of 28.6% for a commercial-size perovskite tandem cell, which is significantly larger than those used to test the materials in the lab, and it plans to deliver its first panels and ramp up manufacturing in 2024. Other companies could unveil products later this decade. 

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Today’s Wordle Review No. 1,067

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Welcome to The Wordle Review. Be warned: This page contains spoilers for today’s puzzle. Solve Wordle first , or scroll at your own risk.

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Today’s word is DINGO, a noun. According to Webster’s New World College Dictionary, it refers to a species of Australian wild dog that is “usually tawny in color, with short, pointed ears and a bushy tail.”

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Wrigley Field joins long list of Ohio State coolest road game stadium venues | Oller

The ivy-covered brick home run walls of Wrigley Field will wrap Ohio State in sports stadium history Nov. 16 when the Buckeyes travel to Chicago to play Northwestern.

The venue is among the most famous OSU has played in, even if it was not designed for football. Wrigley has housed the Chicago Cubs since it was built in 1914, but also was home of the NFL Chicago Bears from 1921-70 and Chicago Cardinals from 1931-38.

Playing at Wrigley will be cool – and expensive. Ticket prices are expected to be ridiculously high. Worth it? Depends on your bank account and priorities. Tickets for the Taylor Swift Eras Tour went for an average of $1,088.56, according to CNBC (face value ranged from $49 to $499). Are Ohioans bigger fans of Ohio State or Travis Kelce’s girlfriend?

The Buckeyes at Wrigley got me thinking about the most iconic, beautiful and unusual venues Ohio State has visited. It’s a long list, but I narrowed it to 10. I gave extra credit for postcard settings, strength of stadium tradition and site oddity. In addition, frequency matters. The Big House and Camp Randall are classics, but Ohio State plays at Michigan and Wisconsin enough to render the stadiums rather ho-hum, compared to places like Notre Dame and the Rose Bowl. Finally, my picks do not consider the fervor of the game-day environment, which is a separate list. For example, Penn State’s Beaver Stadium would rank high in fan atmosphere, but the venue itself is nothing special.

10. Cleveland Stadium

We’re talking about the old place/dump, not the current home of the Browns. Long before Ohio State signed on to play Northwestern at Wrigley, the Wildcats played the Buckeyes at the home of Cleveland’s baseball and football teams. The game, which OSU won 34-3 on Oct. 18, 1991, gave fans from northeast Ohio a chance to watch the scarlet and gray without having to travel a couple hours south. 

9. Los Angeles Coliseum

Built in 1923, the memorial complex – dedicated to those who served in the U.S. military during World War I – has housed the Southern California Trojans since its beginning and was home to UCLA (1933-81). It also hosted two Summer Olympics (1932 and 1984) and soon a third (1928). The NFL Rams, Raiders and Chargers (1960) also played there. The old stadium has become a bit tattered, and its location is not the greatest, but the art deco architecture and being only 10 miles from Hollywood gives it star power. The Buckeyes are 4-6-1 all-time in the building, which will become less “special” now that USC has joined the Big Ten.

8. California Memorial Stadium

Built into the side of a mountain, and with a view of San Francisco, the Bears’ home offers one of the more picturesque settings in college football. The Buckeyes are 3-0 in Berkeley.

7. The Polo Grounds

Another stadium better known for baseball. Ohio State traveled to Upper Manhattan in 1938, when it defeated New York University 32-0. The Polo Grounds housed baseball’s New York Giants (1891-1957), as well as the Yankees for nearly a decade (1913-22), and the Mets for two seasons (1962-63). The NFL Giants and Jets also played there. The stadium was demolished in 1964. 

6. Tiger Stadium

Alabama coach Bear Bryant once huffed, “Baton Rouge happens to be the worst place in the world for a visiting team. It’s like being inside a drum.” Stadium atmosphere doesn’t count in my rankings, otherwise LSU’s home field would be No. 1. Still, Death Valley deserves a spot in the top 10 based on its location in the deep South, where the heat and humidity combine to give night games amazing scenery as jaw-dropping as snow-capped mountains and pristine lakes. Ohio State has made one visit to Baton Rouge, in 1987, escaping hell with a 13-13 tie in Earle Bruce's last season. 

5. Autzen Stadium

Ohio State visits Eugene, Oregon, this season, and the Buckeyes can only hope the game ends up like their only other visit to the Land of Nike. Woody Hayes took his guys to the Pacific Northwest in 1967, a few weeks after Autzen opened, and OSU prevailed 30-0. Autzen is an intimate setting that seats 54,000, and the Oregon hills provide a spectacular backdrop..

4. Folsom Field

Home of the Colorado Buffaloes, the 50,000-seat stadium is like a tight-fitting T-shirt – all over you and tough to escape. Folsom features one of the tightest sideline-to-stands distances in the country, which makes it feel like a WWE event played at an elevation of 5,440 feet. With the Rocky Mountains rising in the distance, college football doesn’t get much more beautiful than this. The Buckeyes traveled to Boulder just once, defeating the Buffaloes 36-13 in 1985.

3. Husky Stadium

I’m a water guy and a mountain guy, and Washington’s gorgeous home field has both, including views of Lake Washington and Mount Rainier. Situated on Union Bay, Husky Stadium also offers a view of downtown Seattle. Ohio State is 2-1 at UDub’s home field. 

2. Notre Dame Stadium

The stadium itself is not the most spectacular structure in the world, but the history of the place makes it stand out among the crowd. Not only is the campus beautiful, but how do you top Touchdown Jesus officiating the proceedings? The Four Horsemen? Knute Rockne and the Gipper? Ohio State secured one of its most exciting wins there last season, topping the Fighting Irish 17-14 on a Chip Trayanum touchdown with one second remaining. The Buckeyes are 2-1 in South Bend.

1. Rose Bowl

Didn’t need a spoiler alert for this one. It already was obvious that Granddaddy’s home would rule the day. It’s not just the setting sun turning the San Gabriel Mountains orange or the stadium grass so green you’d swear it was painted (it’s not), but also the magnitude of the moment that makes Pasadena’s pride and joy shine. The Buckeyes are 9-7 in Rose Bowl games, but 9-8 in the stadium, having lost to UCLA during the 2001 regular season.     

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