examples of primary research article

27 Real Primary Research Examples

Primary research is a type of academic research that involves collecting new and original data to conduct a study.

Examples of primary research include studies that collect data through interviews, questionnaires, original text analysis, observation, surveys, focus groups, case studies, and ethnography.

It is the opposite of secondary research which involves looking at existing data to identify trends or new insights. Both secondary and primary research are legitimate forms of academic research.

Primary Research Examples

1. interviews.

Interviews involve approaching relevant people and asking them questions to gather their thoughts and opinions on a topic. This can take the form of structured, semi-strutured, and unstructured interviews.

Structured interviews generally do not involve back-and-forth discussion between the researcher and the research participant, while semi-structured and unstructured interviews involve the interviewer asking follow-up questions to dig deeper and elicit more insights.

2. Questionnaires and Surveys

Questionnaires are text-based interviews where a set of questions are written down by the researchers and sent to the research participants. The participants fill out the questionnaires and return them to the researcher.

The researcher then anonymizes the data and analyzes it by looking for trends and patterns across the dataset. They may do this manually or use research tools to find similarities and differences in the responses of the research participants.

A simple questionnaire can take the form of a Likert scale which involves asking a research participant to circle their opinion on a set of pre-determined responses (e.g. ‘Very Likely, Likely, Unlikely, Very Unlikely’). Other questionnaires require participants to write detailed paragraphs responding to questions which can then be analyzed.

One benefit of surveys over interviews is that it’s easier to gather large datasets.

3. Control Group Analysis

Control group analyses involve separating research participants into two groups: the control group and the experimental group.

An intervention is applied to the experimental group. Researchers then observe the results and compare them to the control group to find out the effects of the intervention.

This sort of research is very common in medical research. For example, a new pill on the market might be used on two groups of sick patients to see whether the pill was effective in improving one group’s condition. If so, it may receive approval to go into the market.

4. Observation Studies

Observational studies involve the researchers entering a research setting and recording their naturalistic observations of what they see. These observations can then form the basis of a thesis.

Longer-term observation studies where the researcher is embedded in a community are called ethnographic studies.

Tools for observation studies include simple pen-and-paper written vignettes about a topic, recording with the consent of research participants, or using field measuring devices.

Observational studies in fields like anthropology can lead to rich and detailed explanations of complex phenomena through a process called thick description . However, they’re inherently qualitative, subjective , and small-case studies that often make it difficult to make future predictions or hard scientific findings.

Another research limitation is that the presence of the researcher can sometimes affect the behavior of the people or animals being observed.

Go Deeper: 15 Ethnography Examples

5. Focus Groups

Focus groups are similar to interviews, but involve small groups of research participants interacting with the interviewer and, sometimes, one another.

Focus group research is common, for example, in political research, where political parties commission independent research organizations to collect data about the electorate’s perceptions of the candidates. This can help inform them of how to more effectively position the candidate in advertising and press stops.

The biggest benefit of focus group studies is that they can gather qualitative information from a wider range of research participants than one-to-one interviews. However, the downside is that research participants tend to influence each others’ responses.

See More: Examples of Focus Groups

6. Online Surveys

Online surveys are similar in purpose to offline questionnaires and surveys, but have unique benefits and limitations.

Like offline surveys and questionnaires, they can be in the form of written responses, multiple choice, and Likert scales.

However, they have some key benefits including: capacity to cast a wide net, ease of snowball sampling, and ease of finding participants.

These strengths also present some potential weaknesses: poorly designed online surveys may be corrupted if the sample is not sufficiently vetted and only distributed to non-representative sample sets (of course, this can be offset, depending on the study design).

7. Action Research

Action research involves practitioners conducting just-in-time research in an authentic setting to improve their own practice. The researcher is an active participant who studies the effects of interventions.

It sits in contrast to other forms of primary research in this list, which are mostly conducted by researchers who attempt to detach themselves from the subject of study. Action research, on the other hand, involves a researcher who is also a participant.

Action research is most commonly used in classrooms, where teachers take the role of researchers to improve their own teaching and learning practices. However, action research can be used in other fields as well, particularly healthcare and social work.

Go Deeper: 21 Action Research Examples

8. Discourse and Textual Analysis

Discourse and textual analyses are studies of language and text. They could involve, for example, the collection of a selection of newspaper articles published within a defined timeframe to identify the ideological leanings of the newspapers.

This sort of analysis can also explore the language use of media to study how media constructs stereotypes. The quintessential example is the study of gender identities is Disney texts, which has historically shown how Disney texts promote and normalize gender roles that children could internalize.

Textual analysis is often confused as a type of secondary research. However, as long as the texts are primary sources examined from scratch, it should be considered primary research and not the analysis of an existing dataset.

Go Deeper: 21 Discourse Analysis Examples

9. Multimodal, Visual, and Semiotic Analysis

Discourse and textual analyses traditionally focused on words and written text. But with the increasing presence of visual texts in our lives, scholars had to come up with primary research studies that involved the analysis of multimodal texts .

This led to studies such as semiotics and multimodal discourse analysis. This is still considered primary research because it involves the direct analysis of primary data (such as pictures, posters, and movies).

While these studies tend to borrow significantly from written text analysis, they include methods such as social semiotic to explore how signs and symbols garner meaning in social contexts. This enables scholars to examine, for example, children’s drawings through to famous artworks.

Often, primary research is a more highly-regarded type of research than secondary research because it involves gathering new data.

However, secondary research should not be discounted: the synthesis, categorization, and critique of an existing corpus of research can reveal excellent new insights and help to consolidate academic knowledge and even challenge longstanding assumptions .

References for the mentioned studies (APA Style)

Atack, L., & Rankin, J. (2002). A descriptive study of registered nurses’ experiences with web‐based learning. Journal of Advanced Nursing , 40 (4), 457-465.

Baughcum, A. E., Burklow, K. A., Deeks, C. M., Powers, S. W., & Whitaker, R. C. (1998). Maternal feeding practices and childhood obesity: a focus group study of low-income mothers. Archives of pediatrics & adolescent medicine , 152 (10), 1010-1014.

Calvert, M., & Sheen, Y. (2015). Task-based language learning and teaching: An action-research study. Language Teaching Research , 19 (2), 226-244.

Coker, D. L., Farley-Ripple, E., Jackson, A. F., Wen, H., MacArthur, C. A., & Jennings, A. S. (2016). Writing instruction in first grade: An observational study. Reading and Writing , 29 (5), 793-832.

Cossrow, N. H., Jeffery, R. W., & McGuire, M. T. (2001). Understanding weight stigmatization: A focus group study. Journal of nutrition education , 33 (4), 208-214.

Costello, J. (2006). Dying well: nurses’ experiences of ‘good and bad’deaths in hospital. Journal of advanced nursing , 54 (5), 594-601.

Deckx, L., Mitchell, G., Rosenberg, J., Kelly, M., Carmont, S. A., & Yates, P. (2019). General practitioners’ engagement in end-of-life care: a semi-structured interview study. BMJ Supportive & Palliative Care .

Drew, C. (2013). Elitism for sale: Promoting the elite school online in the competitive educational marketplace. Australian Journal of Education , 57 (2), 174-184.

Erdener, M. A., & Knoeppel, R. C. (2018). Parents’ Perceptions of Their Involvement in Schooling. International Journal of Research in Education and Science , 4 (1), 1-13.

Felicia, O. (2021). A social semiotic analysis of gender power in Nigeria’s newspaper political cartoons. Social Semiotics , 31 (2), 266-281.

Gardner, C. D., Trepanowski, J. F., Del Gobbo, L. C., Hauser, M. E., Rigdon, J., Ioannidis, J. P., … & King, A. C. (2018). Effect of low-fat vs low-carbohydrate diet on 12-month weight loss in overweight adults and the association with genotype pattern or insulin secretion: the DIETFITS randomized clinical trial. Jama , 319 (7), 667-679.

Groves, M. M., & Zemel, P. C. (2000). Instructional technology adoption in higher education: An action research case study. International Journal of Instructional Media , 27 (1), 57.

Gullifer, J., & Tyson, G. A. (2010). Exploring university students’ perceptions of plagiarism: A focus group study. Studies in Higher Education , 35 (4), 463-481.

Karlsson, J., & Juslin, P. N. (2008). Musical expression: An observational study of instrumental teaching. Psychology of music , 36 (3), 309-334.

Liu, D., Huang, Y., Huang, C., Yang, S., Wei, X., Zhang, P., … & Zhang, H. (2022). Calorie restriction with or without time-restricted eating in weight loss. New England Journal of Medicine , 386 (16), 1495-1504.

Martin, F., & Bolliger, D. U. (2018). Engagement matters: Student perceptions on the importance of engagement strategies in the online learning environment. Online Learning , 22 (1), 205-222.

Munro, M. (2018). House price inflation in the news: a critical discourse analysis of newspaper coverage in the UK. Housing Studies , 33 (7), 1085-1105.

O’bannon, B. W., & Thomas, K. (2014). Teacher perceptions of using mobile phones in the classroom: Age matters!. Computers & Education , 74 , 15-25.

Olsen, M., Udo, C., Dahlberg, L., & Boström, A. M. (2022). Older Persons’ Views on Important Values in Swedish Home Care Service: A Semi-Structured Interview Study. Journal of Multidisciplinary Healthcare , 15 , 967.

Ravn, I. M., Frederiksen, K., & Beedholm, K. (2016). The chronic responsibility: a critical discourse analysis of Danish chronic care policies. Qualitative Health Research , 26 (4), 545-554.

Sacks, F. M., Bray, G. A., Carey, V. J., Smith, S. R., Ryan, D. H., Anton, S. D., … & Williamson, D. A. (2009). Comparison of weight-loss diets with different compositions of fat, protein, and carbohydrates. New England Journal of Medicine , 360 (9), 859-873.

Saltmarsh, S., Chapman, A., Campbell, M., & Drew, C. (2015). Putting “structure within the space”: Spatially un/responsive pedagogic practices in open-plan learning environments. Educational Review , 67 (3), 315-327.

Samaras, G., Bonoti, F., & Christidou, V. (2012). Exploring children’s perceptions of scientists through drawings and interviews. Procedia-Social and Behavioral Sciences , 46 , 1541-1546.

Sengul, K. (2019). Critical discourse analysis in political communication research: a case study of right-wing populist discourse in Australia. Communication Research and Practice , 5 (4), 376-392.

Smahel, D., Machackova, H., Mascheroni, G., Dedkova, L., Staksrud, E., Ólafsson, K., … & Hasebrink, U. (2020). EU Kids Online 2020: Survey results from 19 countries.

Stawarz, K., Preist, C., & Coyle, D. (2019). Use of smartphone apps, social media, and web-based resources to support mental health and well-being: online survey. JMIR mental health , 6 (7), e12546.Towns, M. H., Kreke, K., & Fields, A. (2000). An action research project: Student perspectives on small-group learning in chemistry. Journal of Chemical Education , 77 (1), 111.

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Primary Research: What It Is, Purpose & Methods + Examples

As we continue exploring the exciting research world, we’ll come across two primary and secondary data approaches. This article will focus on primary research – what it is, how it’s done, and why it’s essential. 

We’ll discuss the methods used to gather first-hand data and examples of how it’s applied in various fields. Get ready to discover how this research can be used to solve research problems , answer questions, and drive innovation.

What is Primary Research: Definition

Primary research is a methodology researchers use to collect data directly rather than depending on data collected from previously done research. Technically, they “own” the data. Primary research is solely carried out to address a certain problem, which requires in-depth analysis .

There are two forms of research:

• Primary Research
• Secondary Research

Businesses or organizations can conduct primary research or employ a third party to conduct research. One major advantage of primary research is this type of research is “pinpointed.” Research only focuses on a specific issue or problem and on obtaining related solutions.

For example, a brand is about to launch a new mobile phone model and wants to research the looks and features they will soon introduce. 

Organizations can select a qualified sample of respondents closely resembling the population and conduct primary research with them to know their opinions. Based on this research, the brand can now think of probable solutions to make necessary changes in the looks and features of the mobile phone.

Primary Research Methods with Examples

In this technology-driven world, meaningful data is more valuable than gold. Organizations or businesses need highly validated data to make informed decisions. This is the very reason why many companies are proactive in gathering their own data so that the authenticity of data is maintained and they get first-hand data without any alterations.

Here are some of the primary research methods organizations or businesses use to collect data:

1. Interviews (telephonic or face-to-face)

Conducting interviews is a qualitative research method to collect data and has been a popular method for ages. These interviews can be conducted in person (face-to-face) or over the telephone. Interviews are an open-ended method that involves dialogues or interaction between the interviewer (researcher) and the interviewee (respondent).

Conducting a face-to-face interview method is said to generate a better response from respondents as it is a more personal approach. However, the success of face-to-face interviews depends heavily on the researcher’s ability to ask questions and his/her experience related to conducting such interviews in the past. The types of questions that are used in this type of research are mostly open-ended questions . These questions help to gain in-depth insights into the opinions and perceptions of respondents.

Personal interviews usually last up to 30 minutes or even longer, depending on the subject of research. If a researcher is running short of time conducting telephonic interviews can also be helpful to collect data.

2. Online surveys

Once conducted with pen and paper, surveys have come a long way since then. Today, most researchers use online surveys to send to respondents to gather information from them. Online surveys are convenient and can be sent by email or can be filled out online. These can be accessed on handheld devices like smartphones, tablets, iPads, and similar devices.

Once a survey is deployed, a certain amount of stipulated time is given to respondents to answer survey questions and send them back to the researcher. In order to get maximum information from respondents, surveys should have a good mix of open-ended questions and close-ended questions . The survey should not be lengthy. Respondents lose interest and tend to leave it half-done.

It is a good practice to reward respondents for successfully filling out surveys for their time and efforts and valuable information. Most organizations or businesses usually give away gift cards from reputed brands that respondents can redeem later.

3. Focus groups

This popular research technique is used to collect data from a small group of people, usually restricted to 6-10. Focus group brings together people who are experts in the subject matter for which research is being conducted.

Focus group has a moderator who stimulates discussions among the members to get greater insights. Organizations and businesses can make use of this method, especially to identify niche markets to learn about a specific group of consumers.

4. Observations

In this primary research method, there is no direct interaction between the researcher and the person/consumer being observed. The researcher observes the reactions of a subject and makes notes.

Trained observers or cameras are used to record reactions. Observations are noted in a predetermined situation. For example, a bakery brand wants to know how people react to its new biscuits, observes notes on consumers’ first reactions, and evaluates collective data to draw inferences .

Primary Research vs Secondary Research – The Differences

Primary and secondary research are two distinct approaches to gathering information, each with its own characteristics and advantages. 

While primary research involves conducting surveys to gather firsthand data from potential customers, secondary market research is utilized to analyze existing industry reports and competitor data, providing valuable context and benchmarks for the survey findings.

Find out more details about the differences: 

1. Definition

• Primary Research: Involves the direct collection of original data specifically for the research project at hand. Examples include surveys, interviews, observations, and experiments.
• Secondary Research: Involves analyzing and interpreting existing data, literature, or information. This can include sources like books, articles, databases, and reports.

2. Data Source

• Primary Research: Data is collected directly from individuals, experiments, or observations.
• Secondary Research: Data is gathered from already existing sources.

3. Time and Cost

• Primary Research: Often time-consuming and can be costly due to the need for designing and implementing research instruments and collecting new data.
• Secondary Research: Generally more time and cost-effective, as it relies on readily available data.

4. Customization

• Primary Research: Provides tailored and specific information, allowing researchers to address unique research questions.
• Secondary Research: Offers information that is pre-existing and may not be as customized to the specific needs of the researcher.
• Primary Research: Researchers have control over the research process, including study design, data collection methods , and participant selection.
• Secondary Research: Limited control, as researchers rely on data collected by others.

6. Originality

• Primary Research: Generates original data that hasn’t been analyzed before.
• Secondary Research: Involves the analysis of data that has been previously collected and analyzed.

7. Relevance and Timeliness

• Primary Research: Often provides more up-to-date and relevant data or information.
• Secondary Research: This may involve data that is outdated, but it can still be valuable for historical context or broad trends.

Advantages of Primary Research

Primary research has several advantages over other research methods, making it an indispensable tool for anyone seeking to understand their target market, improve their products or services, and stay ahead of the competition. So let’s dive in and explore the many benefits of primary research.

• One of the most important advantages is data collected is first-hand and accurate. In other words, there is no dilution of data. Also, this research method can be customized to suit organizations’ or businesses’ personal requirements and needs .
• I t focuses mainly on the problem at hand, which means entire attention is directed to finding probable solutions to a pinpointed subject matter. Primary research allows researchers to go in-depth about a matter and study all foreseeable options.
• Data collected can be controlled. I T gives a means to control how data is collected and used. It’s up to the discretion of businesses or organizations who are collecting data how to best make use of data to get meaningful research insights.
• I t is a time-tested method, therefore, one can rely on the results that are obtained from conducting this type of research.

Disadvantages of Primary Research

While primary research is a powerful tool for gathering unique and firsthand data, it also has its limitations. As we explore the drawbacks, we’ll gain a deeper understanding of when primary research may not be the best option and how to work around its challenges.

• One of the major disadvantages of primary research is it can be quite expensive to conduct. One may be required to spend a huge sum of money depending on the setup or primary research method used. Not all businesses or organizations may be able to spend a considerable amount of money.
• This type of research can be time-consuming. Conducting interviews and sending and receiving online surveys can be quite an exhaustive process and require investing time and patience for the process to work. Moreover, evaluating results and applying the findings to improve a product or service will need additional time.
• Sometimes, just using one primary research method may not be enough. In such cases, the use of more than one method is required, and this might increase both the time required to conduct research and the cost associated with it.

Every research is conducted with a purpose. Primary research is conducted by organizations or businesses to stay informed of the ever-changing market conditions and consumer perception. Excellent customer satisfaction (CSAT) has become a key goal and objective of many organizations.

A customer-centric organization knows the importance of providing exceptional products and services to its customers to increase customer loyalty and decrease customer churn. Organizations collect data and analyze it by conducting primary research to draw highly evaluated results and conclusions. Using this information, organizations are able to make informed decisions based on real data-oriented insights.

QuestionPro is a comprehensive survey platform that can be used to conduct primary research. Users can create custom surveys and distribute them to their target audience , whether it be through email, social media, or a website.

QuestionPro also offers advanced features such as skip logic, branching, and data analysis tools, making collecting and analyzing data easier. With QuestionPro, you can gather valuable insights and make informed decisions based on the results of your primary research. Start today for free!

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Primary Research: Methods and Best Practices

Introduction

What is the definition of primary research, what are examples of primary research, primary vs. secondary research, types of primary research, when to use primary research.

Conducting research involves two types of data: primary data and secondary data . While secondary research deals with existing data, primary research collects new data . Ultimately, the most appropriate type of research depends on which method is best suited to your research question .

While this article discusses the difference between primary and secondary research, the main focus is on primary research, the types of data collected through primary research, and considerations for researchers who conduct primary research.

Simply put, researchers conduct primary research to gather new information. When existing data cannot address the research inquiry at hand, the researcher usually needs to collect new data to meet their research objectives.

How do you identify primary research?

Primary research uses collected data that hasn't been previously documented. Primary research typically means collecting data straight from the source (e.g., interviewing a research participant, observing a cultural practice or phenomenon firsthand).

Note that other divides that you should also consider include that of collecting quantitative or qualitative data , and of conducting basic or applied research . Each of these dimensions informs and is informed by your research inquiry.

What are the advantages of primary research?

New data, particularly that which addresses a research gap, can contribute to a novel inquiry and prove compelling to the research audience. When a researcher conducts a literature review and generates a problem statement for their research, they can identify what new data needs to be collected and what primary research method can be used to collect it.

Primary research studies ultimately contribute to theoretical developments and novel insights that an analysis of existing data might not have identified. Research publications in some fields may place a premium on primary research for its potential to generate new scientific knowledge as a result.

What are the disadvantages of primary research?

Primary research is time-consuming and potentially expensive to conduct, considering the equipment and resources needed to collect new data as well as the time required to engage with the field and collect data.

Moreover, primary research relies on new data that has yet to be documented elsewhere, meaning that the research audience is less familiar with the primary data being presented. This might raise issues of transparency and research rigor (e.g., how does the audience know that the data they are shown is trustworthy?).

Primary research is common in various fields of research. Let's look at some typical examples of primary research in three different areas.

Education research

Teaching and learning is a field that relies on evidence-based data to make policy recommendations affecting teachers, learning materials, and even classroom requirements. As a result, there are countless methods for collecting relevant data on the various aspects of education.

Observations , interviews , and assessments are just some of the primary research methods that are employed when studying education contexts. Education research acknowledges the full variety of situated differences found in the diversity of learners and their schooling contexts. This makes collecting data that is relevant to the given context and research inquiry crucial to understanding teaching and learning.

Market research

Businesses often rely on primary research to understand the target market for their products and services. Since competing businesses tend not to share research on customer insights with each other, primary research collecting original data can be a necessity.

Focus groups , surveys , and user research are typical research tools employed by businesses. Within market research, the goal is typically to understand customers' preferences and use cases for specific products and services.

Cultural studies

Fields such as anthropology and sociology count on primary research for understanding cultures and communities. Ethnographic research acknowledges that thick description of cultures and phenomena is more meaningful than only generating universal theories, making the collection of primary data essential to understanding the full diversity of the social world.

Researchers examining culture often collect data through interviews, observations, and photovoice, among other research methods. These methods look at the social world through the eyes of the research participants to generate an immersive view of cultures and groups with which audiences may not be familiar.

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Primary research data stands in contrast to secondary research data, which is any data that has been previously collected and documented. In some situations, existing data may be abundant and available, making secondary research a more feasible approach to generating theory and identifying key insights.

Secondary research methods are employed in all fields of research. Market researchers conduct secondary research when there is already existing data about a target market. In particular, secondary market research might look at previous trends in the popularity of products to make predictions about the demand for new products.

Scholarly researchers can use secondary sources such as corpora, news articles, and online videos to make assertions about language and culture. Analytical approaches such as discourse analysis and content analysis can be well suited to analyzing data collected through secondary research methods.

Ultimately, primary and secondary research go hand in hand. The main function of research in building knowledge does not necessarily depend on the use of primary data collection . Rather, it is a matter of whether data needs to be collected in order to address your research inquiry, or relevant data already exists and you can access it.

There are many research methods used to collect data for primary research. The research method that works best for you depends on what you are looking to do with your research project.

This section lists some of the common primary data collection methods that researchers rely on.

One-on-one interviews are useful for capturing perspectives from research participants. Direct interactions can tell researchers what perspectives their research participants have and the thinking behind those perspectives.

Interview research is a complex and detailed methodology that includes several types of interviews to suit various research inquiries. Researchers can choose between structured interviews , semi-structured interviews , and unstructured interviews , depending on the nature of interaction they are looking to establish.

Focus groups

Focus groups are discussions that involve multiple research participants and are led by a moderator. Similar to interviews, the primary goal is to gather information about people's perspectives. Yet focus groups are distinct, because they can capture how people interact and build meaning when discussing a particular topic.

Market researchers may consider conducting a focus group discussion when they want to know more about how a particular group feels about a product or service. Researchers in linguistics and anthropology might be interested in observing how a group of people construct meaning with each other.

Observations

In research involving naturalistic inquiry and the social world, the researcher can gather information directly from the field through observational research methods . Primary data takes the form of field notes , audio and video recordings , their resulting transcripts , and even images of objects of interest.

For quantitative research inquiries, observation entails measuring the amount of activity or the frequency of particular phenomena. Qualitative observations look for patterns in cultural or social practices and document significant events in the field.

When the objective is to capture perspectives from large numbers of people, surveys are a good research method for collecting novel data. In-person questionnaires and online surveys can be used to quickly collect data at scale.

Surveys are used for conducting primary research in both quantitative and qualitative research . The structure of survey questions provide data that can be measured quantitatively, while open-ended survey responses require qualitative data analysis .

Experiments

While the above methods emphasize or are involved with naturalistic inquiry, experiments are a different form of primary research that is far more controlled. When you want to understand the relationship between various elements in a certain context (e.g., the effect of water and fertilizer on plant growth), a controlled experiment is a typical research approach to empirically establish scientific knowledge.

Experiments focus on a specific set of factors from the research phenomenon to understand causal relationships between variables. Experiments are a common primary research method in physical sciences, but they are also extensively used in psychology, education, and political science, among other areas.

The decision to conduct a primary or secondary study is a question of whether existing data is sufficient to satisfy the research inquiry at hand. Where data does not exist, primary research should be conducted.

Consider an example research study regarding ideal teaching methods in elementary school contexts in a developing country in Asia. Just because there is abundant data on the same topic in elementary schools in Western countries does not preclude the possibility of novel theoretical developments in schools in Asia. This becomes particularly important if insights based on existing data from other contexts may not be applicable to the present context.

Note that this does not mean that a secondary research study is any less novel than a primary study. Indeed, many fields and methodologies rely extensively on analyzing existing data. For example, studies that employ discourse analysis and content analysis typically (though not always) rely on existing sources of data to facilitate understanding of language use in real-world situations.

As a result, the choice between primary and secondary research can be seen as more of a practical consideration than a matter of a study's potential contribution to scientific knowledge. Novelty in research is as much about the data collection as it is about the resulting analysis. If you require data for your study where none exists, then data from primary research is your best option.

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• Primary Research | Definition, Types, & Examples

Primary Research | Definition, Types, & Examples

Published on 15 January 2023 by Tegan George .

Primary research is a research method that relies on direct data collection , rather than relying on data that’s already been collected by someone else. In other words, primary research is any type of research that you undertake yourself, firsthand, while using data that has already been collected is called secondary research.

Primary research is often used in qualitative research , particularly in survey methodology, questionnaires, focus groups, and various types of interviews . While quantitative primary research does exist, it’s not as common.

Table of contents

When to use primary research, types of primary research, examples of primary research, advantages and disadvantages of primary research, frequently asked questions.

Primary research is any research that you conduct yourself. It can be as simple as a 2-question survey, or as in-depth as a years-long longitudinal study . The only key is that data must be collected firsthand by you.

Primary research is often used to supplement or strengthen existing secondary research. It is usually exploratory in nature, concerned with examining a research question where no preexisting knowledge exists. It is also sometimes called original research for this reason.

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Primary research can take many forms, but the most common types are:

• Surveys and questionnaire
• Observational studies
• Interviews and focus groups
• Surveys and questionnaires

Surveys and questionnaires collect information about a group of people by asking them questions and analyzing the results. They are a solid choice if your research topic seeks to investigate something about the characteristics, preferences, opinions, or beliefs of a group of people.

Surveys and questionnaires can take place online, in person, or through the mail. It is best to have a combination of open-ended and closed-ended questions, and how the questions are phrased matters. Be sure to avoid leading questions, and ask any related questions in groups, starting with the most basic ones first.

Observational studies are an easy and popular way to answer a research question based purely on what you, the researcher, observes. If there are practical or ethical concerns that prevent you from conducting a traditional experiment , observational studies are often a good stopgap.

There are three types of observational studies: cross-sectional studies , cohort studies, and case-control studies. If you decide to conduct observational research, you can choose the one that’s best for you. All three are quite straightforward and easy to design – just beware of confounding variables and observer bias creeping into your analysis.

Similarly to surveys and questionnaires, interviews and focus groups also rely on asking questions to collect information about a group of people. However, how this is done is slightly different. Instead of sending your questions out into the world, interviews and focus groups involve two or more people – one of whom is you, the interviewer, who asks the questions.

There are 3 main types of interviews:

• Structured interviews ask predetermined questions in a predetermined order.
• Unstructured interviews are more flexible and free-flowing, proceeding based on the interviewee’s previous answers.
• Semi-structured interviews fall in between, asking a mix of predetermined questions and off-the-cuff questions.

While interviews are a rich source of information, they can also be deceptively challenging to do well. Be careful of interviewer bias creeping into your process. This is best mitigated by avoiding double-barreled questions and paying close attention to your tone and delivery while asking questions.

Alternatively, a focus group is a group interview, led by a moderator. Focus groups can provide more nuanced interactions than individual interviews, but their small sample size means that external validity is low.

Primary research can often be quite simple to pursue yourself. Here are a few examples of different research methods you can use to explore different topics.

Primary research is a great choice for many research projects, but it has distinct advantages and disadvantages.

Advantages of primary research

Advantages include:

• The ability to conduct really tailored, thorough research, down to the ‘nitty-gritty’ of your topic . You decide what you want to study or observe and how to go about doing that.
• You maintain control over the quality of the data collected, and can ensure firsthand that it is objective, reliable , and valid .
• The ensuing results are yours, for you to disseminate as you see fit. You maintain proprietary control over what you find out, allowing you to share your findings with like-minded individuals or those conducting related research that interests you for replication or discussion purposes.

Disadvantages of primary research

Disadvantages include:

• In order to be done well, primary research can be very expensive and time consuming. If you are constrained in terms of time or funding, it can be very difficult to conduct your own high-quality primary research.
• Primary research is often insufficient as a standalone research method, requiring secondary research to bolster it.
• Primary research can be prone to various types of research bias . Bias can manifest on the part of the researcher as observer bias , Pygmalion effect , or demand characteristics . It can occur on the part of participants as a Hawthorne effect or social desirability bias .

The 3 main types of primary research are:

Exploratory research explores the main aspects of a new or barely researched question.

Explanatory research explains the causes and effects of an already widely researched question.

There are several methods you can use to decrease the impact of confounding variables on your research: restriction, matching, statistical control, and randomisation.

In restriction , you restrict your sample by only including certain subjects that have the same values of potential confounding variables.

In matching , you match each of the subjects in your treatment group with a counterpart in the comparison group. The matched subjects have the same values on any potential confounding variables, and only differ in the independent variable .

In statistical control , you include potential confounders as variables in your regression .

In randomisation , you randomly assign the treatment (or independent variable) in your study to a sufficiently large number of subjects, which allows you to control for all potential confounding variables.

A questionnaire is a data collection tool or instrument, while a survey is an overarching research method that involves collecting and analysing data from people using questionnaires.

When conducting research, collecting original data has significant advantages:

• You can tailor data collection to your specific research aims (e.g., understanding the needs of your consumers or user testing your website).
• You can control and standardise the process for high reliability and validity (e.g., choosing appropriate measurements and sampling methods ).

However, there are also some drawbacks: data collection can be time-consuming, labour-intensive, and expensive. In some cases, it’s more efficient to use secondary data that has already been collected by someone else, but the data might be less reliable.

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Primary Research Articles

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How Can I Find Primary Research Articles?

Many of the recommended databases in this subject guide contain primary research articles (also known as empirical articles or research studies). Search in databases like ScienceDirect  and MEDLINE .

Primary Research Articles: How Will I Know One When I See One?

Primary research articles  to conduct and publish an experiment or research study, an author or team of authors designs an experiment, gathers data, then analyzes the data and discusses the results of the experiment. a published experiment or research study will therefore  look  very different from other types of articles (newspaper stories, magazine articles, essays, etc.) found in our library databases. the following guidelines will help you recognize a primary research article, written by the researchers themselves and published in a scholarly journal., structure of a primary research article typically, a primary research article has the following sections:.

• The author summarizes her article
• The author discusses the general background of her research topic; often, she will present a literature review, that is, summarize what other experts have written on this particular research topic
• The author describes the study she designed and conducted
• The author presents the data she gathered during her experiment
• The author offers ideas about the importance and implications of her research findings, and speculates on future directions that similar research might take
• The author gives a References list of sources she used in her paper

The structure of the article will often be clearly shown with headings: Introduction, Method, Results, Discussion.

A primary research article will almost always contains statistics, numerical data presented in tables. Also, primary research articles are written in very formal, very technical language.

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Finding Primary Research Articles in the Sciences: Home

• Advanced Search-Databases
• Primary vs. Secondary
• Analyzing a Primary Research Article
• MLA, APA, and Chicago Style

This guide goes over how to find and analyze primary research articles in the sciences (e.g. nutrition, health sciences and nursing, biology, chemistry, physics, sociology, psychology). In addition, the guide explains how to tell the difference between a primary source and a secondary source in scientific subject areas.

If you are looking for how to find primary sources in the humanities and social sciences, such as direct experience accounts in newspapers, diaries, artwork and so forth, please see   Finding Primary Sources in the Humanities and Social Sciences . 

Recommended Databases

To get started, choose one of the databases below.  Once you log in, enter your search terms to start looking for primary articles. 

• Link to all Polk State College Library databases

Login Required

You must log in to use library databases and eBooks. When prompted to log in, enter your Passport credentials. 

If you have trouble, try  resetting your Passport pin , sending an email to  [email protected] ,  or calling the Help Desk at 863.292.3652 . 

You can also get help from Ask a Librarian . 

Search Tips

Keep your search terms simple.

• No need to type full sentences into the database search box.  Limit your search to 2-3 words.
• There is no need to type "research article" into the search box.

Use the "Advanced Search" feature of the database.

• This will allow you to limit your search to only peer reviewed articles or a certain time frame (for example: 2013 or later).
• Click the red tab above for tips on advanced search strategies .

Re-read the assignment guidelines often

• Does this article satisfy the scope of the assignment (e.g. a study focused on nutrition)?
• Does it meet the criteria for the assignment (e.g. an original research article)?

Not finding what you are looking for?

• Ask a Librarian!

Search and Find a Primary Research Article

Are you looking for a primary research journal article if so, that is an article that reports on the results of an original research study conducted by the authors themselves. .

You can use the library's databases to search for primary research articles.  A research article will almost always be published in a peer-reviewed journal. Therefore, it is a good idea to limit your results to peer-reviewed articles. Click on the  Advanced Search-Databases tab at the top of this guide for instructions. 

The following is _not_ primary research:

Review articles are studies that arrive at conclusions after looking over other studies. Therefore, review articles are not  primary (think "first") research.  There are a variety of review articles, including:

• Literature Reviews
• Systematic Reviews
• Meta-Analyses 
• Scoping Reviews
• Topical Reviews
• A review/assessment of the evidence

Having trouble?  Look for a  method section within the article. If the method section includes the process used to conduct the research, how the data was gathered and analyzed and any limitations or ethical concerns to the study, then it is most likely a primary research article. For example: a research article will describe the number of people (e.g. 175 adults with celiac disease) who participated in the study and who were used to collect data.

If the method section describes how the authors found articles on a topic using search terms or databases , then it is mostly likely a secondary review article and not primary research. If there is no method section, it is not a primary research article.

Other sections in a journal: 

Your search may yield these items, too. You can skip these because they are not full write-ups of research:

• Conference Proceedings 
• Symposium Publications

Example of a primary research article found in the Library's Academic Search Complete database : (these authors conducted an original research study)

• Lumia et al. (2015) Lumia, M., Takkinen, H., Luukkainen, P., Kaila, M., Lehtinen, J. S., Nwaru, B. I., Tuokkola, J., Niemelä, O., Haapala, A., Ilonen, J., Simell, O., Knip, M., Veijola, R., & Virtanen, S. M. (2015). Food consumption and risk of childhood asthma. Pediatric Allergy & Immunology, 26(8), 789–796. https://doi.org/10.1111/pai.12352

Example of a secondary article found in the Library's Academic Search Complete database : (these authors are reviewing the work of other authors)

• Rachmah et al. (2022) Rachmah, Q., Martiana, T., Mulyono, Paskarini, I., Dwiyanti, E., Widajati, N., Ernawati, M., Ardyanto, Y. D., Tualeka, A. R., Haqi, D. N., Arini, S. Y., & Alayyannur, P. A. (2022). The effectiveness of nutrition and health intervention in workplace setting: A systematic review. Journal of Public Health Research, 11(1), 1–8. https://doi.org/10.4081/jphr.2021.2312

How do I know if this article is primary?

You've found an article in the library databases but how do you know if it's primary .

Look for these sections: (terminology may vary)

• abstract  - summarizes paper in one paragraph, states the purpose of the study
• methods  - explaining how the experiment was conducted (note: if the method section discusses how a search was conducted that is _not_ primary research) 
• results  - detailing what happened and providing raw data sets (often as tables or graphs)
• conclusions  - connecting the results with theories and other research
• references  - to previous research or theories that influenced the research

Scan the article you found to see if it includes the sections above. You don't have to read the full article (yet). Look for the clues highlighted in the images below. 

Questions? Use Ask a Librarian

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• Last Updated: Apr 29, 2024 2:19 PM
• URL: https://libguides.polk.edu/primaryresearch

Polk State College is committed to equal access/equal opportunity in its programs, activities, and employment. For additional information, visit polk.edu/compliance .

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Science Writing

• Primary Research Articles
• Review Articles
• Citing in the Sciences

What is a primary research article? 

If you're writing an empirical article (also known as a primary research article) then you're doing original, typically experimental, research -- you are creating new knowledge and will have original findings. These primary research articles will always have a methodology section where you describe how you conducted your study. It will typically be structured like this: 

• Introduction

Methodology

How to Write a Primary Research Article

The introduction will include: 

• A review of the literature (background on your topic & what other research has been done)
• The question this study will be answering, and why it's important
• Your approach to answering the question, and your hypothesis

Things to avoid: 

• Excessive length
• Leaving out the justification for the study

The methods section is where you detail the materials and experimental approaches that you used in your study. It should be detailed, particularly if the method you're using is novel. A general guideline is that you want to include enough detail so that other researchers could replicate your experiment. When writing it, you should arrange everything chronologically and can use subsections where appropriate. 

• Switching tenses (it should be in past tense)
• Insufficient detail
• Omitting the purpose of the experiment

The results section will include data and your interpretation of the data (but it won't tie it in to the overall literature or bigger implications -- that's what the discussion section is for). You should include your main findings, any other important findings, and your control results. Most data should be in figures or tables, with the text being used to summarize and explain the data. The results section should be organized in a logical way -- for instance, from most important to least important findings. 

Things to Avoid: 

• Inexact language ("significance" means something very particular in science)
• Including irrelevant data 
• Excessive detail (don't include results from anything not discussed in the methods section)

The discussion section will answer your research question by stating and interpreting your findings, including their relevance, meaning, and context. You should tie in elements from your earlier literature review to explain what is new and impactful about your work. The discussion section is also where you can talk about possible limitations of your study and suggest future work that can be done. It should be organized in a way that moves from specific to broad, introducing your particular findings first and then moving to a more general perspective. 

• Restating your results section
• Making conclusions outside of the scope of your findings 
• Criticizing other studies

The conclusion may be the last paragraph of the discussion section, or it can be pulled out into its own section. Either way it should be about a paragraph in length and should recap the most important results and significance of your findings. 

• Introducing large ideas not already covered in the paper 
• Excessive length -- conclusion should be brief 

Examples of Primary Research Articles

• Experimental Exposure to Urban and Pink Noise Affects Brain Development and Song Learning in Zebra Finches
• Effect of an Enteric-Coated Fish Oil Preparation on Relapses in Crohn's Disease
• The Effect of Intrinsic Crumpling on the Mechanics of Free-Standing Graphene

Instruction & Research Librarian

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CRIM 1208: Research Methods

• About this guide
• Developing a research question
• What are scholarly articles?
• What are primary research articles?
• Finding articles in databases
• Where to find government statistics? This link opens in a new window
• Literature reviews
• Citation mapping
• Citing in APA style
• Go to main CRIM library guide

Which of these is an ORIGINAL (PRIMARY) research article?

What are original (primary) research articles.

• Primary & secondary research

Structure of a primary research article

Primary and secondary research articles.

Once researchers complete a project, they will usually (try to) publish their findings in a peer-reviewed journal. These are often called PRIMARY or ORIGINAL research articles because they are the first-publication of new research findings and are written by the researchers themselves. They may also be called EMPIRICAL articles.

Secondary sources of information describe, explain, interpret or summarize primary sources. These include encyclopedias, book reviews, commentaries, literature reviews, and any books or journal articles that simply discuss the original (previously-published) work of others . Although these can be very helpful sources for identifying primary research articles, they are not primary studies themselves.

VIDEO: What is Original (Primary) Research in Criminology? (19:38)

Describes the typical structure of an original research article, with a particular focus on the Methods section. It shows examples of several types of original research articles (qualitative and quantitative, including articles using secondary data, and meta-analyses), as well as several types of secondary articles (book reviews, editorial essays, theoretical analyses and literature reviews). The emphasis is on learning to read the abstract for indications of original research, and checking for a Methods section in the article. Part 1 of the Finding Original Research Articles in Criminology video series.

• Video (Kaltura)
• Video transcript (text file)

• VIDEO: What is Empirical Research? (2:59)
• Finding Peer-Reviewed, Primary Research Articles in Criminology 4-page KPU Library guide.

A primary (original) research article will usually be divided into several labeled sections. The screenshot above is from the video " What is Original (Primary) Research in Criminology? ". You can jump to the 3:10 timestamp to watch the " Sections of an original research article " segment of the video.

• Introduction (which usually includes a literature review)
• Method (often called Methodology or Methods) -- always found in an empirical research article
• Findings or Results
• Conclusions

The names of the parts may vary, but a primary research article will always include a methodology section explaining how the research was conducted (i.e. what type of empirical method was used). Most secondary journal articles do not include a methods section.

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Animal Science

How to identify peer reviewed journals, how to identify primary research articles.

• Reference Sources
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• Peer Reviewed Journals Quiz How do I know if a journal is peer reviewed? What is peer review, anyway? Take this short quiz to test your knowledge and perhaps learn something new!
• Primary Research Articles Quiz How do I know if an article is a primary or secondary research article? Are there search techniques that will help me find them? Take this short quiz to test your knowledge and perhaps learn something new!

You must get all answers correct to submit the quiz!

Peer review is defined as “a process of subjecting an author’s scholarly work, research or ideas to the scrutiny of others who are experts in the same field” ( 1 ). Peer review is intended to serve two purposes:

• It acts as a filter to ensure that only high quality research is published, especially in reputable journals, by determining the validity, significance and originality of the study.
• Peer review is intended to improve the quality of manuscripts that are deemed suitable for publication. Peer reviewers provide suggestions to authors on how to improve the quality of their manuscripts, and also identify any errors that need correcting before publication.

How do you determine whether an article qualifies as being a peer-reviewed journal article?

• If you're searching for articles in certain databases, you can limit your search to peer-reviewed sources simply by selecting a tab or checking a box on the search screen.
• If you have an article, an indication that it has been through the peer review process will be the publication history , usually at the beginning or end of the article.
• If you're looking at the journal itself, go to the  editorial statement or instructions to authors  (usually in the first few pages of the journal or at the end) for references to the peer-review process.
• Lookup the journal by title or ISSN in the ProQuest Source Evaluation Aid . 
• Careful! Not all information in a peer-reviewed journal is actually reviewed. Editorials, letters to the editor, book reviews, and other types of information don't count as articles, and may not be accepted by your professor.

What about preprint sites and ResearchGate?

• A preprint is a piece of research that has not yet been peer reviewed and published in a journal. In most cases, they can be considered final drafts or working papers. Preprint sites are great sources of current research - and most preprint sites will provide a link to a later, peer-reviewed version of an article. 
• ResearchGate is a commercial social networking site for scientists and researchers to share papers, ask and answer questions, and find collaborators. Members can upload research output including papers, chapters, negative results, patents, research proposals, methods, presentations, etc. Researchers can access these materials, and also contact members to ask for access to material that has not been shared, usually because of copyright restrictions. There is a filter to limit results to articles, but it can be difficult to determine the publication history of ResearchGate items and whether they have been published in peer reviewed sources.

A primary research article reports on an empirical research study conducted by the authors. The goal of a primary research article is to present the result of original research that makes a new contribution to the body of knowledge. 

Characteristics:

• Almost always published in a peer-reviewed journal
• Asks a research question or states a hypothesis or hypotheses
• Identifies a research population
• Describes a specific research method
• Tests or measures something
• Often (but not always) structured in a standard format called IMRAD: Introduction, Methods, Results, and Discussion
• Words to look for as clues include: analysis, study, investigation, examination, experiment, numbers of people or objects analyzed, content analysis, or surveys.

To contrast, the following are not primary research articles (i.e., they are secondary sources):

• Literature reviews/Review articles
• Meta-Analyses (studies that arrive at conclusions based on research from many other studies)
• Editorials & Letters
• Dissertations

Articles that are NOT primary research articles may discuss the same research, but they are not reporting on original research, they are summarizing and commenting on research conducted and published by someone else. For example, a literature review provides commentary and analysis of research done by other people, but it does not report the results of the author's own study and is not primary research.

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• Last Updated: Aug 24, 2023 2:38 PM
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Everything you need to know about primary research

Last updated

28 February 2023

Reviewed by

Miroslav Damyanov

They might search existing research to find the data they need—a technique known as secondary research .

Alternatively, they might prefer to seek out the data they need independently. This is known as primary research.

Analyze your primary research

Bring your primary research together inside Dovetail and uncover actionable insights

• What is primary research?

During primary research, the researcher collects the information and data for a specific sample directly.

Types of primary research

Primary research can take several forms, depending on the type of information studied. Here are the four main types of primary research:

Observations

Focus groups

When conducting primary research, you can collect qualitative or quantitative data (or both).

Qualitative primary data collection provides a vast array of feedback or information about products and services. However, it may need to be interpreted before it is used to make important business decisions.

Quantitative primary data collection , on the other hand, involves looking at the numbers related to a specific product or service.

• What types of projects can benefit from primary research?

Data obtained from primary research may be more accurate than if it were obtained from previous data samples.

Primary research may be used for

Salary guides

Industry benchmarks

Government reports

Any information based on the current state of the target, including statistics related to current information

Scientific studies

Current market research

Crafting user-friendly products

Primary research can also be used to capture any type of sentiment that cannot be represented statistically, verbally, or through transcription. This may include tone of voice, for example. The researcher might want to find out if the subject sounds hesitant, uncertain, or unhappy.

• Methods for conducting primary research

Your methods for conducting primary research may vary based on the information you’re looking for and how you prefer to interact with your target market.

Surveys are a method to obtain direct information and feedback from the target audience. Depending on the target market’s specific needs, they can be conducted over the phone, online, or face-to-face.

Observation

In some cases, primary research will involve watching the behaviors of consumers or members of the target audience.

Communication with members of the target audience who can share direct information and feedback about products and services.

Test marketing

Explore customer response to a product or marketing campaign before a wider release.

Competitor visits

Competitor visits allow you to check out what competitors have to offer to get a better feel for how they interact with their target markets. This approach can help you better understand what the market might be looking for.

This involves bringing a group of people together to discuss a specific product or need within the industry. This approach could help provide essential insights into the needs of that market.

Usability testing

Usability testing allows you to evaluate a product’s usability when you launch a live prototype. You might recruit representative users to perform tasks while you observe, ask questions, and take notes on how they use your product.

• When to conduct primary research

Primary research is needed when you want first-hand information about your product, service, or target market. There are several circumstances where primary research may be the best strategy for getting the information you need.

You might use it to:

Understand pricing information, including what price points customers are likely to purchase at. 

Get insight into your sales process. For example, you might look at screenshots of a sales demo, listen to audio recordings of the sales process, or evaluate key details and descriptions. 

Learn about problems your consumers might be having and how your business can solve them.

Gauge how a company feels about its competitors. For example, you might want to ask an e-tailer if they plan to offer free shipping to compete with Amazon, Walmart, and other major retailers.

• How to get started with primary research

Step one: Define the problem you’re trying to answer. Clearly identify what you want to know and why it’s important. Does the customer want you to perform the “usual?” This is often the case if they are new, inexperienced, or simply too busy and want to have the task taken care of.

Step two: Determine the best method for getting those answers. Do you need quantitative data , which can be measured in multiple-choice surveys? Or do you need more detailed qualitative data , which may require focus groups or interviews?

Step three: Select your target. Where will you conduct your primary research? You may already have a focus group available; for example, a social media group where people already gather to discuss your brand.

Step four: Compile your questions or define your method. Clearly set out what information you need and how you plan to gather it.

Step five: Research!

• Advantages of primary research

Primary research offers a number of potential advantages. Most importantly, it offers you information that you can’t get elsewhere.

It provides you with direct information from consumers who are already members of your target market or using your products.

You are able to get feedback directly from your target audience, which can allow you to immediately improve products or services and provide better support to your target market.

Primary data is current. Secondary sources may contain outdated data.

Primary data is reliable. You will know what methods you used and how the data relates to your research because you collected it yourself.

• Disadvantages of primary research

You might decide primary research isn’t the best option for your research project when you consider the disadvantages.

Primary research can be time-consuming. You will have to put in the time to collect data yourself, meaning the research may take longer to complete.

Primary research may be more expensive to conduct if it involves face-to-face interactions with your target audience, subscriptions for insight platforms, or participant remuneration.

The people you engage with for your research may feel disrupted by information-gathering methods, so you may not be able to use the same focus group every time you conduct that research.

It can be difficult to gather accurate information from a small group of people, especially if you deliberately select a focus group made up of existing customers. 

You may have a hard time accessing people who are not already members of your customer base.

Biased surveys can be a challenge. Researchers may, for example, inadvertently structure questions to encourage participants to respond in a particular way. Questions may also be too confusing or complex for participants to answer accurately.

Despite the researcher’s best efforts, participants don’t always take studies seriously. They may provide inaccurate or irrelevant answers to survey questions, significantly impacting any conclusions you reach. Therefore, researchers must take extra caution when examining results.

Conducting primary research can help you get a closer look at what is really going on with your target market and how they are using your product. That research can then inform your efforts to improve your services and products.

What is primary research, and why is it important?

Primary research is a research method that allows researchers to directly collect information for their use. It can provide more accurate insights into the target audience and market information companies really need.

What are primary research sources?

Primary research sources may include surveys, interviews, visits to competitors, or focus groups.

What is the best method of primary research?

The best method of primary research depends on the type of information you are gathering. If you need qualitative information, you may want to hold focus groups or interviews. On the other hand, if you need quantitative data, you may benefit from conducting surveys with your target audience.

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• What is Primary Research? + [Methods & Examples]

Nothing says “do it yourself” like primary research. When carrying out a systematic investigation, a researcher may choose to gather data solely by themselves or to rely on already existing data as necessitated by different factors such as the budget and timeframe for the research. 

In the case of the former, this is known as primary research and it is important for every researcher to know how it differs from other research designs. In this article, we will share the features of primary research and show you how to conduct this type of systematic investigation using Formplus. 

What is Primary Research?

Primary research is a type of research design in which the researcher is directly involved in the data collection process . In other words, the researcher gathers relevant data samples directly instead of depending on already existing data with regards to the research context. 

Primary research is fundamentally tailored towards gathering context-specific data that can solve a particular problem. In addition, it allows the researcher to gather first-hand information which can be considered to be more valid and authentic in a research environment. 

With this research approach, the researcher has full control over the data because he or she owns the data. For example, a brand that wants to obtain feedback about customer satisfaction will employ primary research methods to gather relevant data to inform practical product improvement decisions. 

Primary research is also known as field research because it involves a hands-on experience with the data gathering process. Think of this as a type of research that requires the research

What are Primary Research Methods?

There are numerous primary research methods employed by researchers to collect first-hand data from research subjects depending on the context of the research and research objectives. These include interviews, surveys, focus groups, and observation techniques, and these methods would be discussed under the subsequent subheadings. 

An interview is a type of qualitative data collection method that involves engaging in a virtual or face-to-face conversation with the research subject(s) in order to gather valid information. Typically, interviews are made up of open-ended questions that allow the respondent to share his or her thoughts without any restrictions. 

An interview may be structured , unstructured and semi-structured in nature. A structured interview utilizes a premeditated interrogation sequence unlike a structured interview ; while a semi-structured interview has a question sequence which the interviewer can freely deviate from to obtain more information.

The duration of an interview is influenced by the number of respondents, research objectives, time frame for the research amidst other factors. When conducting an interview, the researcher uses different tools to collect data including audio recorders, camcorders, and digital cameras. 

You can also carry out your interview online using d ata-gathering platforms like Formplus . Formplus provides different interview templates such as the interview consent form which allows you to collect formal authorization from respondents before going on with your research. 

Conducting an interview as part of primary research allows the researcher to gather in-depth information about the research subjects. This allows the researcher to gather more authentic research samples that improve the overall outcome of the systematic investigation. 

 A survey is a common method of data collection that is used to gather relevant information from specific groups or individuals in line with the context of the research. It usually involves administering a questionnaire containing standardized close-ended questions and open-ended questions in order to gain insight into the research subjects. 

In some way, a survey can be considered as a means of opinion sampling since it involves gathering diverse opinions in the form of responses to research questions. This data gathering method also allows for data aggregation that can inform research outcomes. 

Survey types are classified based on data gathering methods, frequency and industry; thus we have online and offline surveys, longitudinal and cross-sectional surveys and, different industry-based surveys like employee surveys. Surveys can also be classified as biased or unbiased based on the question types. 

With technological developments, online surveys have become common and interestingly, there are different data-gathering tools that you can use to create and administer this type of survey. For instance, in the Formplus builder, you can add different question-types to your survey and you can also share your survey form with respondents using the available multiple sharing options. 

• Observation

Observation is a type of qualitative research method in which the researcher closely examines the research subjects as they interact with their environment for a stipulated period of time. The primary aim of this method is to allow the researcher to gather useful information about their features and behaviors in line with the research context. 

Popular sociologist, Raymond Gold, identifies 4 types of observation which are complete observer method, complete participant method, participant as observer method and observer as participant method. Observation can also be structured or unstructured depending on whether the researcher makes use of predetermined data collection processes or not.  

Usually, the researcher makes use of different tools in order to faithfully record the experiences of the research subjects. This is important because it is nearly impossible to accurately commit all that is seen to memory and it further helps to prevent subjectivity that can significantly alter research outcomes.

• Data Analysis

Research data analysis is the process of sifting through large samples of data, identifying valid data and evaluating these data groups in order to arrive at objective research findings. Here, the researcher interprets data samples in order to establish a logical pattern that confirms or negates the hypothesis. 

Data analysis is important because it allows the researcher to select the most important data that can suggest useful insights during the research process.   While this is a time-consuming process, it is necessary to create structure, sequence, and meaning to the research data. 

To objectively carry out data analysis, the researcher must follow 3 essential steps. First, he or she must organize the data samples then summarise and categorize the data in line with stated parameters after which the researcher evaluates data categories to arrive at specific outcomes. 

• Focus Groups

 A focus group is a qualitative research method in which the researcher poses a number of open-ended questions to a group of research subjects consisting of 6-10 participants. This method is more cost-efficient when compared to other data-gathering methods such as face-to-face interviews. 

Usually, this method is employed for marketing research to gain diverse user feedback about a product. Since it makes use of open-ended questions , focus groups allow respondents to freely communicate their opinions without the restrictions posed by close-ended questions . 

Participants in a focus group are at liberty to interact with one another and freely influence the other’s decisions.  This enables the researcher to collate multiple perspectives which allow for more objective research considerations, better data analysis, and more valid research findings. 

Types of Primary Research  

Exploratory research.

Exploratory research is a type of primary research design that investigates a subject matter in order to gather more insight into it. This research design helps the researcher to understand an existing problem while highlighting different dimensions of the problem that would require further investigation in the future. 

Usually, this type of research is carried out during the early stages of a systematic investigation and it is also known as the grounded theory approach or interpretation research. When carrying out exploratory research, the researcher must first identify the problem, create a hypothesis then goes ahead to carry out a descriptive investigation to gain better insight into the subject. 

Although exploratory research is flexible in nature and cost-effective, it is very susceptible to bias and it can only be used for small chunks of data. Exploratory research is important because it pays the foundation for further research and it also helps the researcher to channel his or her energy towards valid and researchable contexts. 

Experimental Research

Experimental research is a quantitative research design in which the researcher triggers a change in the independent variable and measures the effect of this change on the dependent variable. This effect is usually observed and recorded over a period of time in order to arrive as unprejudiced conclusions. 

Experimental research is used in different fields of study such as medicine, education, and business. In medicine, it is used to treat different ailments and in business, it helps organizations test new products before releasing it to the market on a full-scale. 

Regardless of its many advantages, experimental research is extremely predisposed to human error plus it is expensive and time-consuming. Pre-experimental, quasi-experimental, and true experimental research are common t ypes of experimental research. 

Ethnographic Research

Ethnographic research is a type of research design that requires the researcher to monitor research variables as they interact with their natural environment. The data gathered during the period of observation is analyzed in order to arrive at valid conclusions. 

Ethnographic research is used in various fields hence, we can speak of business ethnographic research, medical ethnographic research and the like. This research design is extremely useful in complex contexts such as market and customer settings plus preliminary stages of user-focused research. 

When Do We Conduct Primary Research? 

Primary research is typically used when individuals and organizations need to gather feedback directly from target markets instead of relying on already existing data. Primary research gives the organization more control over the research process and results in more objective research findings. 

Questions to ask before conducting primary research

Before conducting primary research, it is important for you to clearly delineate the research process by considering a number of things. For example, you need to clearly define your research objective, data collection methods , expected research outcomes, and understand your research biases . 

Here are a few questions you should consider before proceeding with primary research: 

• What is my research aim? It is important for you to clearly define the purpose of your research, that is, what you have set out to achieve. This makes it easy for you to track your progress. 
• What is my research methodology? As there are different methods in primary research, you must outline which methods you will be adopting; that is if you would be conducting an interview or administering a survey. 
• Who are my research subjects? Identify your research participants as this would help you plan your research process accordingly. 
• How easy is it to access my research subjects? 
• How would I access my research subjects?
• Do I have any research biases? Knowing your research biases is pertinent because it would help you plan to avoid them. 
• How do I ensure that my biases do not affect my research outcomes?
• What are my expected research outcomes? 

Advantages of Primary Research

• Data Accuracy

The most obvious advantage of primary research is research data accuracy. Because the researcher is directly involved in the data gathering process, he or she can ascertain the authenticity of the data samples. 

• Data Recency

Usually, primary research is tailored towards a specific issue and the data is gathered in the wake of the moment. This leads to more objective research findings. 

• Valid Data Interpretation

The data gathered in primary research is examined and interpreted based on the needs of the organization. Hence, there are little or no generalizations that may not reflect the research situation. 

 Primary research gives the researcher total ownership and control of the research data. This gives such an organization an edge over competitors relying on secondary data. 

Disadvantages of Primary Research  

Primary research is expensive. It often requires huge investments which may not be readily available as not all individuals and organizations have such amounts of money at their disposal. 

• Time-consuming

This type of research is also time-consuming and can be quite exhaustive in nature. Data gathering methods in primary research often span over long periods of time hence, this research approach is not suitable for addressing pressing issues. 

• Feasibility

In many cases, primary research is not feasible and can be impractical. For instance, it is impossible to gather feedback from every member of your target market by conducting an interview in order to obtain first-hand information. 

• Research Bias

 In primary research, the data gathering process is absolute and this can affect research findings; especially when there is a mistake. Because the data is gathered first-hand, there are no available comparisons that can serve as some sort of checks and balances. 

How to Conduct Online Surveys with Formplus 

You can use Formplus to create and administer online surveys for primary research. In the form builder, there are many features that make creating and conducting a survey with Formplus easy and seamless. 

Follow this guide to conduct online surveys for primary research with Formplus: 

• Sign into Formplus

To access the Formplus form builder, you need to create a Formplus account . In the form builder, you can seamlessly create different types of surveys for primary research by dragging and dropping your preferred form fields into your survey form. 

Once you create your account, sign in and click on “Create Form ” to begin. 

• Edit Form Title

Click on the field provided to input your form title, for example, “Primary Research Survey”.

• Click on the edit button to edit the form.
• Add Fields: Drag and drop preferred form fields into your form in the Formplus builder inputs column. There are several field input options for surveys in the Formplus builder. 
• Edit fields: You can modify your form fields to be hidden or read-only. 
• Click on “Save”
• Preview form. 

• Form Customization

Form customization allows you to easily change the outlook of your form and make it more unique and personalized. Formplus has different customization features that can be used to change your form theme, add background images and even change the font according to your needs. 

• Multiple Sharing Options

Formplus offers multiple form sharing options which enables you to easily share your survey with respondents. You can use the direct social media sharing buttons to share your form link to your organization’s social media pages. 

Formplus also allows you to send out your survey form as email invitations to your research subjects. In addition, you can share your form’s QR code or embed it on your organization’s website for easy access. 

Primary research is extremely important for businesses or organizations because it helps them to gather first-hand information about the needs of the market. The findings from primary research provide great insights and they usually inform product development and similar changes in organizational policies. 

There are different tools that you can use when gathering data in primary research including surveys, observation methods, and interviews. An online survey is one of the most common tools used in primary research because it simplifies the data-gathering process; especially when you make use of Formplus . 

Connect to Formplus, Get Started Now - It's Free!

• accuracy surveys
• focus groups
• primary data collection
• primary research
• primary research examples
• primary research method
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Identifying Primary and Secondary Research Articles

• Primary and Secondary

Primary Research Articles

Primary research articles report on a single study. In the health sciences, primary research articles generally describe the following aspects of the study:

• The study's hypothesis or research question
• Some articles will include information on how participants were recruited or identified, as well as additional information about participants' sex, age, or race/ethnicity
• A "methods" or "methodology" section that describes how the study was performed and what the researchers did
• Results and conclusion section

Secondary Research Articles

Review articles are the most common type of secondary research article in the health sciences. A review article is a summary of previously published research on a topic. Authors who are writing a review article will search databases for previously completed research and summarize or synthesize those articles,  as opposed to recruiting participants and performing a new research study.

Specific types of review articles include:

• Systematic Reviews
• Meta-Analysis
• Narrative Reviews
• Integrative Reviews
• Literature Reviews

Review articles often report on the following:

• The hypothesis, research question, or review topic
• Databases searched-- authors should clearly describe where and how they searched for the research included in their reviews
• Systematic Reviews and Meta-Analysis should provide detailed information on the databases searched and the search strategy the authors used.Selection criteria-- the researchers should describe how they decided which articles to include
• A critical appraisal or evaluation of the quality of the articles included (most frequently included in systematic reviews and meta-analysis)
• Discussion, results, and conclusions

Determining Primary versus Secondary Using the Database Abstract

Information found in PubMed, CINAHL, Scopus, and other databases can help you determine whether the article you're looking at is primary or secondary.

Primary research article abstract

• Note that in the "Objectives" field, the authors describe their single, individual study.
• In the materials and methods section, they describe the number of patients included in the study and how those patients were divided into groups.
• These are all clues that help us determine this abstract is describing is a single, primary research article, as opposed to a literature review.
• Primary Article Abstract

Secondary research/review article abstract

• Note that the words "systematic review" and "meta-analysis" appear in the title of the article
• The objectives field also includes the term "meta-analysis" (a common type of literature review in the health sciences)
• The "Data Source" section includes a list of databases searched
• The "Study Selection" section describes the selection criteria
• These are all clues that help us determine that this abstract is describing a review article, as opposed to a single, primary research article.
• Secondary Research Article

• Primary vs. Secondary Worksheet

Full Text Challenge

Can you determine if the following articles are primary or secondary?

• Last Updated: Feb 17, 2024 5:25 PM
• URL: https://library.usfca.edu/primary-secondary

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Finding Scholarly Articles: Home

What's a Scholarly Article?

Your professor has specified that you are to use scholarly (or primary research or peer-reviewed or refereed or academic) articles only in your paper. What does that mean?

Scholarly or primary research articles are peer-reviewed , which means that they have gone through the process of being read by reviewers or referees  before being accepted for publication. When a scholar submits an article to a scholarly journal, the manuscript is sent to experts in that field to read and decide if the research is valid and the article should be published. Typically the reviewers indicate to the journal editors whether they think the article should be accepted, sent back for revisions, or rejected.

To decide whether an article is a primary research article, look for the following:

• The author’s (or authors') credentials and academic affiliation(s) should be given;
• There should be an abstract summarizing the research;
• The methods and materials used should be given, often in a separate section;
• There are citations within the text or footnotes referencing sources used;
• Results of the research are given;
• There should be discussion   and  conclusion ;
• With a bibliography or list of references at the end.

Caution: even though a journal may be peer-reviewed, not all the items in it will be. For instance, there might be editorials, book reviews, news reports, etc. Check for the parts of the article to be sure.   

You can limit your search results to primary research, peer-reviewed or refereed articles in many databases. To search for scholarly articles in  HOLLIS , type your keywords in the box at the top, and select  Catalog&Articles  from the choices that appear next.   On the search results screen, look for the  Show Only section on the right and click on  Peer-reviewed articles . (Make sure to  login in with your HarvardKey to get full-text of the articles that Harvard has purchased.)

Many of the databases that Harvard offers have similar features to limit to peer-reviewed or scholarly articles.  For example in Academic Search Premier , click on the box for Scholarly (Peer Reviewed) Journals  on the search screen.

Review articles are another great way to find scholarly primary research articles.   Review articles are not considered "primary research", but they pull together primary research articles on a topic, summarize and analyze them.  In Google Scholar , click on Review Articles  at the left of the search results screen. Ask your professor whether review articles can be cited for an assignment.

A note about Google searching.  A regular Google search turns up a broad variety of results, which can include scholarly articles but Google results also contain commercial and popular sources which may be misleading, outdated, etc.  Use Google Scholar  through the Harvard Library instead.

About Wikipedia .  W ikipedia is not considered scholarly, and should not be cited, but it frequently includes references to scholarly articles. Before using those references for an assignment, double check by finding them in Hollis or a more specific subject  database .

Still not sure about a source? Consult the course syllabus for guidance, contact your professor or teaching fellow, or use the Ask A Librarian service.

• Last Updated: Oct 3, 2023 3:37 PM
• URL: https://guides.library.harvard.edu/FindingScholarlyArticles

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Peer Review and Primary Literature: An Introduction: Is it Primary Research? How Do I Know?

• Scholarly Journal vs. Magazine
• Peer Review: What is it?
• Finding Peer-Reviewed Articles
• Primary Journal Literature
• Is it Primary Research? How Do I Know?

Components of a Primary Research Study

As indicated on a previous page, Peer-Reviewed Journals also include non -primary content. Simply limiting your search results in a database to "peer-reviewed" will not retrieve a list of only primary research studies.

Learn to recognize the parts of a primary research study. Terminology will vary slightly from discipline to discipline and from journal to journal.  However, there are common components to most research studies.

When you run a search, find a promising article in your results list and then look at the record for that item (usually by clicking on the title). The full database record for an item usually includes an abstract or summary--sometimes prepared by the journal or database, but often written by the author(s) themselves. This will usually give a clear indication of whether the article is a primary study.  For example, here is a full database record from a search for family violence and support in SocINDEX with Full Text :

Although the abstract often tells the story, you will need to read the article to know for sure. Besides scanning the Abstract or Summary, look for the following components: (I am only capturing small article segments for illustration.)

Look for the words METHOD or METHODOLOGY . The authors should explain how they conducted their research.

NOTE: Different Journals and Disciplines will use different terms to mean similar things. If instead of " Method " or " Methodology " you see a heading that says " Research Design " or " Data Collection ," you have a similar indicator that the scholar-authors have done original research.

Look for the section called RESULTS . This details what the author(s) found out after conducting their research.

Charts , Tables , Graphs , Maps and other displays help to summarize and present the findings of the research.

A Discussion indicates the significance of findings, acknowledges limitations of the research study, and suggests further research.

References , a Bibliography or List of Works Cited indicates a literature review and shows other studies and works that were consulted. USE THIS PART OF THE STUDY! If you find one or two good recent studies, you can identify some important earlier studies simply by going through the bibliographies of those articles.

A FINAL NOTE:  If you are ever unclear about whether a particular article is appropriate to use in your paper, it is best to show that article to your professor and discuss it with them.  The professor is the final judge since they will be assigning your grade.

Subject Guide

• << Previous: Primary Journal Literature
• Last Updated: Nov 16, 2022 12:46 PM
• URL: https://suffolk.libguides.com/PeerandPrimary

Understanding Nursing Research

What is primary research, how can i tell if my article is "primary research", limiting your search to primary research.

• Qualitative vs. Quantitative Research
• Experimental Design
• Is it a Nursing journal?
• Is it Written by a Nurse?
• Systematic Reviews and Secondary Research
• Quality Improvement Plans

Your Team! College of Education and Human Development and College of Nursing and Health Sciences

Left to Right: Trisha Hernandez, Emily Murphy, Lorin Flores, Aida Almanza-Ferro.

We are the librarians for College of Education and Human Development, and the College of Nursing. We look forward to working with you! To contact us or to make an appointment:

Submit your request and we'll get right back to you!

Or, you can reach out directly. For our email addresses and phone numbers, see the list below:

Aida Almanza-Ferro  | [email protected] | 361-825-2356 Lorin Flores | [email protected] | 361-825-2609 Trisha Hernandez | [email protected]  |361-825-2687 Emily Sartorius Murphy  | [email protected] | 361-825-2610 Librarians are available M-F, 8-5.

The phrase "Primary" can mean something different depending on what subject you're in.

In History , for example, you might hear the phrase "primary sources." This means the researcher is looking for sources that date back to when an event occurred. Primary sources can be a diary, a photograph, or a newspaper clipping.

If this is the kind of research you're looking for, check out this research guide on how to find primary sources:

• Primary Sources

If you're in Nursing or another scientific field you're more likely to hear the phrase "Primary Research."

Primary Research refers to research that was conducted by the author of the article you're reading. So if you're reading an article and in the methodology section the author refers to recruiting participants, identifying a control group, etc. you can be pretty sure the author has conducted the research themselves.

When you're asked to find primary research, you're being asked to find articles describing research that was conducted by the authors.

Check out the video below for an explanation of the differences between primary and secondary research.

To determine if the article you're looking at is considered Primary Research, look for the following:

• In the Abstract, can you find a description of research being conducted?
• Were participants recruited?
• Were surveys distributed?

The main question to ask yourself is "Did the author conduct research, or did they read and synthesize other people's research?"

If you've found an article in CINAHL and you want to know if it's primary research, look under "Publication Type" to see if it's a research article.

This is not always 100% correct, though. To be sure, you should always read the Methodology section to understand what kind of article you're looking at.

If you're using PubMed, you can check the article's Keywords and Abstract for clues to see if the article is primary research, like in the article below:

Or you can check to see if the article includes a "Publication Type" section like this article:

The following Publication Types are usually considered Primary Research:

• Adaptive Clinical Trial
• Clinical Study
• Clinical Trial
• Controlled Clinical Trial
• Equivalence Trial
• Evaluation Studies
• Observational Study
• Pragmatic Clinical Trial
• Randomized Controlled Trial

Remember, you will always need to read the Methodologies section of an article to be sure the article is an example of primary research!

In certain databases you can specify that you're only interested in resources that are considered primary research.

Two of those databases are CINAHL and PubMed, which you can access here:

To limit your results to primary research in CINAHL, check the "Research Article" box on the homepage before you hit "Search"

This check box is helpful, but it isn't 100% correct, so always read the Methodology section of your article to determine what kind of article it is!

If you're conducting a search in PubMed and want to limit your results to a certain kind of article, you can enter your search terms on the homepage and click "Search."

Then, when you're on your results page, use the limiters on the left side of the screen to specify the "Article Type" you're interested in. Under "Article Types" click the "Customize..." link to see the full list of article types available to you.

Check any of the article types you're interested in (don't forget to scroll down on this list!) and then click the blue "Show" button at the bottom of the pop up window.

Now the Article Types you just selected should appear under the Article Types heading. Click on the article types you want to show up in your results list and your results will limit themselves to just those that meet your criteria.

Remember to read the article's Methodology section yourself before deciding whether or not it's Primary Research! These limits are great, but they aren't always 100% accurate.

• Next: Qualitative vs. Quantitative Research >>
• Last Updated: Feb 6, 2024 9:34 AM
• URL: https://guides.library.tamucc.edu/nursingresearch

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What Is a Primary Source?

Glossary of Grammatical and Rhetorical Terms - Definition and Examples

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• An Introduction to Punctuation
• Ph.D., Rhetoric and English, University of Georgia
• M.A., Modern English and American Literature, University of Leicester
• B.A., English, State University of New York

In research and academics, a primary source refers to information collected from sources that witnessed or experienced an event firsthand. These can be historical documents , literary texts, artistic works, experiments, journal entries, surveys, and interviews. A primary source, which is very different from a secondary source , is also called primary data.

The Library of Congress defines primary sources as "the raw materials of history—original documents and objects which were created at the time under study," in contrast to secondary sources , which are "accounts or interpretations of events created by someone without firsthand experience," ("Using Primary Sources").

Secondary sources are often meant to describe or analyze a primary source and do not give firsthand accounts; primary sources tend to provide more accurate depictions of history but are much harder to come by.

Characteristics of Primary Sources

There are a couple of factors that can qualify an artifact as a primary source. The chief characteristics of a primary source, according to Natalie Sproull, are: "(1) [B]eing present during the experience, event or time and (2) consequently being close in time with the data. This does not mean that data from primary sources are always the best data."

Sproull then goes on to remind readers that primary sources are not always more reliable than secondary sources. "Data from human sources are subject to many types of distortion because of such factors as selective recall, selective perceptions, and purposeful or nonpurposeful omission or addition of information. Thus data from primary sources are not necessarily accurate data even though they come from firsthand sources," (Sproull 1988).

Original Sources

Primary sources are often called original sources, but this is not the most accurate description because you're not always going to be dealing with original copies of primary artifacts. For this reason, "primary sources" and "original sources" should be considered separate. Here's what the authors of "Undertaking Historical Research in Literacy," from Handbook of Reading Research , have to say about this:

"The distinction also needs to be made between primary and original sources . It is by no means always necessary, and all too often it is not possible, to deal only with original sources. Printed copies of original sources, provided they have been undertaken with scrupulous care (such as the published letters of the Founding Fathers), are usually an acceptable substitute for their handwritten originals." (E. J. Monaghan and D. K. Hartman, "Undertaking Historical Research in Literacy," in Handbook of Reading Research , ed. by P. D. Pearson et al. Erlbaum, 2000)

When to Use Primary Sources

Primary sources tend to be most useful toward the beginning of your research into a topic and at the end of a claim as evidence, as Wayne Booth et al. explain in the following passage. "[Primary sources] provide the 'raw data' that you use first to test the working hypothesis and then as evidence to support your claim . In history, for example, primary sources include documents from the period or person you are studying, objects, maps, even clothing; in literature or philosophy, your main primary source is usually the text you are studying, and your data are the words on the page. In such fields, you can rarely write a research paper  without using primary sources," (Booth et al. 2008).

When to Use Secondary Sources

There is certainly a time and place for secondary sources and many situations in which these point to relevant primary sources. Secondary sources are an excellent place to start. Alison Hoagland and Gray Fitzsimmons write: "By identifying basic facts, such as year of construction, secondary sources can point the researcher to the best primary sources , such as the right tax books. In addition, a careful reading of the bibliography in a secondary source can reveal important sources the researcher might otherwise have missed," (Hoagland and Fitzsimmons 2004).

Finding and Accessing Primary Sources

As you might expect, primary sources can prove difficult to find. To find the best ones, take advantage of resources such as libraries and historical societies. "This one is entirely dependent on the assignment given and your local resources; but when included, always emphasize quality. ... Keep in mind that there are many institutions such as the Library of Congress that make primary source material freely available on the Web," (Kitchens 2012).

Methods of Collecting Primary Data

Sometimes in your research, you'll run into the problem of not being able to track down primary sources at all. When this happens, you'll want to know how to collect your own primary data; Dan O'Hair et all tell you how: "If the information you need is unavailable or hasn't yet been gathered, you'll have to gather it yourself. Four basic methods of collecting primary data are field research, content analysis, survey research, and experiments. Other methods of gathering primary data include historical research, analysis of existing statistics, ... and various forms of direct observation," (O'Hair et al. 2001).

• Booth, Wayne C., et al. The Craft of Research . 3rd ed., University of Chicago Press, 2008.
• Hoagland, Alison, and Gray Fitzsimmons. "History."  Recording Historic Structures. 2nd. ed., John Wiley & Sons, 2004.
• Kitchens, Joel D. Librarians, Historians, and New Opportunities for Discourse: A Guide for Clio's Helpers . ABC-CLIO, 2012.
• Monaghan, E. Jennifer, and Douglas K. Hartman. "Undertaking Historical Research in Literacy." Handbook of Reading Research. Lawrence Erlbaum Associates, 2002.
• O'Hair, Dan, et al. Business Communication: A Framework for Success . South-Western College Pub., 2001.
• Sproull, Natalie L. Handbook of Research Methods: A Guide for Practitioners and Students in the Social Sciences. 2nd ed. Scarecrow Press, 1988.
• "Using Primary Sources." Library of Congress .
• Secondary Sources in Research
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• How to Use Libraries and Archives for Research
• How to Cite Genealogy Sources
• Definition and Examples of Quotation in English Grammar
• Glossary of Historical Terms
• How to Determine a Reliable Source on the Internet
• Fashion Throughout History

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