car maintenance business plan

Auto Repair Business Plan

Written by Dave Lavinsky

You’ve come to the right place to create your Auto Repair shop business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Auto Repair shops.

Auto Repair Business Plan Example

Below is a template to help you create each section of your Automotive Repair business plan.

Executive Summary

Business overview.

Tim’s Timely Auto Repair is a startup auto repair shop located in St. Louis, Missouri. The Company is founded by Tim Martinez, an experienced auto mechanic who has gained valuable knowledge on how to manage an auto repair shop during the past 15 years while working at Fast Cars Auto Repair. Now that Tim has experienced managing an auto repair shop, he is ready to start his own company, Tim’s Timely Auto Repair. Tim is confident that his auto repair skills, combined with his understanding of business management, will enable him to run a profitable auto repair shop of his own. Tim is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of auto repair shop operations – sales and marketing, customer service, and financial reporting.

Tim’s Timely Auto Repair will provide reliable auto repair services for customers in the St. Louis area. Tim’s Timely will be the go-to auto repair shop in St. Louis for convenient scheduling, quality work, and timely repairs. The Company will be the ultimate choice for busy individuals, providing the best customer service in the area.

Product Offering

Auto Repair will provide the following repair services for most vehicle makes and models:

• Brake repair
• Powertrain repair
• Muffler & exhaust repair
• Heating repair
• Electrical system repair
• Wheel alignment and repair
• Preventative repair & maintenance

Customer Focus

Tim’s Timely Auto Repair will target personal vehicle owners in St. Louis. The Company will also target small businesses who use a vehicle for their company’s operations such as delivery drivers, plumbers, and other mobile businesses. No matter the customer, Tim’s Timely Auto Repair will deliver the best communication, service, and results.

Management Team

Tim’s Timely Auto Repair will be owned and operated by Tim Martinez. Tim is a graduate of Missouri University with a Bachelor’s degree in Automotive Technology. He has 15 years of experience working as an auto repair technician and manager of another local shop. Tim will be the Company’s CEO and the Head Auto Repair Technician. He will oversee the day-to-day operations, auto repair equipment management, and auto technician staff’s activities.

Tim has recruited his former administrative assistant, Jen Jackson, to be the Company’s Chief Operations Officer and help oversee the auto repair shop’s daily operations and customer relations. Jen has a Master’s degree in Business Administration. She has worked in the auto repair industry for many years and understands what it takes to effectively run this type of business.

Success Factors

Tim’s Timely Auto Repair will be able to achieve success by offering the following competitive advantages:

• Skilled team of auto repair technicians who will be able to diagnose and repair a wide variety of vehicle issues in a timely manner.
• Tim’s Timely Auto Repair makes it easy for customers to schedule appointments, pay for service, and check on the status of their vehicle through a user-friendly customer app.
• The Company offers competitive pricing and discounts for regular customers.

Financial Highlights

Tim’s Timely Auto Repair is seeking $250,000 in debt financing to launch its auto repair business. The funding will be dedicated towards securing the auto repair shop and purchasing auto repair equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Auto repair shop build-out: $100,000
• Equipment, supplies, and materials: $40,000
• Three months of overhead expenses (payroll, utilities): $90,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Tim’s Timely Auto Repair.

Company Overview

Who is tim’s timely auto repair.

Tim’s Timely Auto Repair is a newly established auto repair business in St. Louis, Missouri. Tim’s Timely will be the first choice for vehicle owners in St. Louis and the surrounding communities for its reliable and timely repair services. The Company is able to service almost any vehicle make and model and has the ability to accommodate customers’ busy schedules.

Tim’s Timely Auto Repair will be able to guarantee the quality of its repairs thanks to the latest and most reliable auto repair equipment and technology combined with stringent quality control standards. The Company’s team of highly qualified professionals experienced in a wide range of automotive issues will be able to provide timely diagnosis and repair. Customers can easily schedule appointments, check on their vehicle, and make payments using the Company’s customer app.

Tim’s Timely Auto Repair History

Tim’s Timely Auto Repair is owned and operated by Tim Martinez, an experienced auto mechanic who has gained valuable knowledge during his 15 year tenure working as an auto repair technician and manager at another local auto repair shop. Now that Tim has gained the experience and knowledge of how to manage an auto repair shop, he is ready to start one of his own. Tim has begun recruiting a team of highly qualified professionals to help manage the day to day complexities of running an auto repair shop – sales and marketing, customer service, and financial reporting.

Since incorporation, Tim’s Timely Auto Repair has achieved the following milestones:

• Registered Tim’s Timely Auto Repair, LLC to transact business in the state of Missouri.
• Has begun negotiations to purchase the warehouse that will become the shop.
• Reached out to numerous contacts to include past customers, local businesses, and friends and family members to start spreading the word about the new shop.
• Began recruiting a staff of accountants, auto repair technicians, maintenance workers, and sales personnel to work at Tim’s Timely Auto Repair.

Tim’s Timely Auto Repair Services

Industry analysis.

The United States auto repair market is valued at $78B with approximately 280,000 businesses in operation and over 614,000 employees working in the industry across the country. The auto repair industry has grown steadily over the past five years. Much of this growth can be attributed to more vehicles on the road combined with an increasing age of the vehicles in service. Additionally, rising disposable incomes have led to more people foregoing DIY repairs, and instead, taking their vehicles to industry operators when they need to be repaired.

One of the biggest challenges facing the auto repair industry is the growing shortage of technicians as many are retiring and there are not enough new technicians joining the field to fill the vacancies. Additional challenges include increased digitization and evolving technologies. Industry operators will need to keep up with the latest innovations to remain competitive.

Customer Analysis

Demographic profile of target market.

Tim’s Timely Auto Repair will target vehicle owners in St. Louis. The Company will also target small businesses who use a vehicle for their company’s operations such as delivery drivers, plumbers, and other mobile businesses. No matter the customer, Tim’s Timely Auto Repair will deliver the best communication, service, and results..

The precise demographics for St. Louis, Missouri are:

Customer Segmentation

Tim’s Timely will primarily target the following customer profiles:

• Individual vehicle owners
• Delivery drivers
• Mobile service providers who use vehicles for their business operations (e.g., plumbers, HVAC, mobile pet grooming, non-emergency medical transport, solar panel installers, etc.)

Competitive Analysis

Direct and indirect competitors.

Tim’s Timely Auto Repair will face competition from other companies with similar business profiles. A description of each competitor company is below.

Fast Cars Auto Repair

Established in 1975, Fast Cars Auto Repair is one of the largest auto repair companies in Missouri. The company provides a wide range of repair and maintenance services for many vehicle makes and models, with a focus on sports cars, luxury cars, and race cars. Fast Cars Auto Repair’s leadership team continuously introduces new technology and repair training for its staff to ensure all technicians are equipped to repair the latest model vehicles. The company has four locations in St. Louis, with more being built in the near future.

JP’s Affordable Auto Repair

JP’s Affordable Auto Repair is a small auto repair shop catering to local vehicle owners in St. Louis, Missouri and surrounding areas. JP’s Affordable Auto Repair provides efficient service at affordable prices. The company provides same day and 48-hour repairs for an extra fee. The owners of JP’s Affordable Auto Repair have been in the automotive business for over 40 years, so they keenly understand the ins-and-outs of running an auto repair shop.

Dependable Dan’s Auto Repair

Dependable Dan’s Auto Repair is a trusted St. Louis, Missouri-based auto repair shop that provides superior service to vehicle owners in St. Louis and the surrounding areas. The company is able to provide a wide variety of repair services for both personal and commercial vehicles. Dependable Dan’s Auto Repair has been family owned and operated since 1999. The company prides itself on being the number one choice for quality auto repair services at competitive prices.

Competitive Advantage

Tim’s Timely Auto Repair will be able to offer the following advantages over the competition:

• Skilled team of auto repair technicians who are highly skilled and trained in a wide variety of vehicle issues to provide reliable results for almost any make or model.
• Tim’s Timely Auto Repair makes it easy for customers to obtain the Company’s services. Customers can schedule appointments, check on their vehicle, and make payments through the convenience of the customer app.

Marketing Plan

Brand & value proposition.

Tim’s Timely Auto Repair will offer the unique value proposition to its clientele:

• Tim’s Timely Auto Repair provides reliable results in a timely manner for most vehicle makes and models.

Promotions Strategy

The promotions strategy for Tim’s Timely Auto Repair is as follows:

Social Media Marketing

The Company will enlist the help of a marketing director to create accounts on social media platforms such as Linkedin, Twitter, Instagram, Facebook, TikTok, and YouTube.  The marketing director will ensure Tim’s Timely maintains an active social media presence with regular updates and informative content.

Professional Associations and Networking

Tim’s Timely Auto Repair will become a member of professional associations such as the Automotive Service Association, Auto Care Association, National Automobile Dealers Association, and the International Automotive Technicians Network. The leadership team will focus their networking efforts on expanding the Company’s customer network.

Print Advertising

Tim’s Timely Auto Repair will invest in professionally designed print ads to display in programs or flyers at industry networking events. The Company will also send direct mailers to local businesses who may be interested in auto repair services.

Publications

The Company will invest in advertisements in major industry publications such as Auto Body Repair News Magazine, Auto Inc., and Auto Service Professional publications. Additionally, the Company will invest in local advertising through newspapers, magazines, and community newsletters.

Website/SEO Marketing

Tim’s Timely Auto Repair will create a company website. The website will be well organized, informative, and list all the services that Tim’s Timely is able to provide. The Company’s marketing director will also manage the Company’s website presence with SEO marketing tactics so that when someone types in a search engine “St. Louis auto repair shop” or “auto repair shop near me”, Tim’s Timely Auto Repair will be listed at the top of the search results.

The pricing of Tim’s Timely Auto Repair will be moderate and on par with competitors so customers feel they receive value when purchasing the Company’s superior repair services.

Operations Plan

The following will be the operations plan for Tim’s Timely Auto Repair.

Operation Functions:

• Tim Martinez will be the CEO and Head Auto Repair Technician. He will oversee the auto repair technicians, repair process, and the auto repair equipment maintenance. Tim has spent the past year recruiting the following staff:
• Jen Jackson – Chief Operating Officer who will manage the bookkeeping, customer relationships, and help oversee the daily operations for the Company.
• Andrea Miller – Accountant who will provide all accounting, tax payments, and monthly financial reporting.
• Bill Smith – Marketing Director who will oversee all marketing strategies for the Company and manage the website, social media, and outreach.

Milestones:

Tim’s Timely Auto Repair will have the following milestones complete in the next six months.

11/1/2022 – Finalize contract to purchase property.

11/15/2022 – Finalize personnel and staff employment contracts for the Tim’s Timely Auto Repair management team.

12/1/2022 – Begin build-out of the shop and purchase equipment and supplies.

12/15/2022 – Begin networking at industry events and implement the marketing plan.

1/15/2023 – Finalize contracts for auto repair technicians.

2/15/2023 – Tim’s Timely Auto Repair officially opens for business.

Financial Plan

Key revenue & costs.

The revenue drivers for Tim’s Timely Auto Repair are the fees charged to customers in exchange for the Company’s auto repair services.

The cost drivers will be the overhead costs required in order to staff an auto repair shop. The expenses will be the payroll cost, utilities, auto repair equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average number of vehicles serviced per month: 450
• Average fees per month: $15,000
• Overhead costs per year: $140,000

Financial Projections

Income statement, balance sheet, cash flow statement, auto repair business plan faqs, what is an auto repair business plan.

An auto repair  business plan is a plan to start and/or grow your auto repair company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your auto repair  business plan using our Auto Repair  Business Plan Template here .

What are the Main Types of Auto Repair Companies?

There are a number of different kinds of auto repair companies , some examples include: Auto Service Shop, Transmission Repair Shop, and Body Repair Shop.

How Do You Get Funding for Your Auto Repair Business Plan?

Auto repair companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. A thorough  business plan for auto repair shop will show investors you are well-prepared to start a business on your own.

Auto Repair Business Plan Template & Guidebook

If you're starting a new auto repair business, a detailed and comprehensive business plan is essential. Many entrepreneurs know they need a business plan, but don't have the time or know-how to craft one on their own. The #1 Auto Repair Business Plan Template & Guidebook provides an easy-to-use template and guidebook that offers all the information needed to create a successful plan while minimizing the time and effort required. With this powerful tool, new auto repair business owners have access to expert advice every step of the way to ensure their success.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Auto Repair Business [11 Steps]
• 25 Catchy Auto Repair Business Names:
• List of the Best Marketing Ideas For Your Auto Repair Service:

How to Write a Auto Repair Business Plan in 7 Steps:

1. describe the purpose of your auto repair business..

The first step to writing your business plan is to describe the purpose of your auto repair business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a auto repair business:

The mission of our Auto Repair business is to provide quality, reliable, and fairly priced auto repair services to our community while creating a positive and comfortable professional environment for staff and customers alike. We strive to foster long-term relationships with each person we serve, so we can continue to be their go-to auto repair resource for years to come.

2. Products & Services Offered by Your Auto Repair Business.

The next step is to outline your products and services for your auto repair business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your auto repair business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your auto repair business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your auto repair business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a auto repair business?

• Diagnostic and Repair Tools
• Computer Software
• Business License/Permits
• Insurance Coverage

5. Management & Organization of Your Auto Repair Business.

The second part of your auto repair business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your auto repair business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Auto Repair Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a auto repair business varies based on many different variables, but below are a few different types of startup costs for a auto repair business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your auto repair business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your auto repair business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your auto repair business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Auto Repair Business Plans:

Why do you need a business plan for a auto repair business.

A business plan for an auto repair business provides a roadmap of the business’s current and future operations. It outlines the necessary information to achieve success, including the market analysis, organizational structure, financial projections, marketing strategy, and operational plans. By developing a comprehensive plan for your auto repair business, you can set goals, track progress, and make changes to ensure that you are staying on track to reach your desired results.

Who should you ask for help with your auto repair business plan?

You should ask a business consultant, mentor, or financial planner for help with your auto repair business plan. Additionally, you can find resources online such as templates and sample business plans to help you structure your business plan.

Can you write a auto repair business plan yourself?

Yes, it is possible to write an auto repair business plan yourself. Writing a business plan can require a lot of research and strategizing, but it can be done with the right preparation and knowledge. When writing a business plan for an auto repair business, you should include an executive summary that outlines your overall vision for the business, as well as any key objectives; a market analysis to define your target audience and consider the potential competitors in the area; a description of your services and pricing; a risk analysis for potential threats; financial projections for initial investments, overhead costs, and revenue forecasts; a description of any required labor or equipment; and finally, an action plan that details how you will implement your strategy.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

Car Service Center Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Automotive Industry » Auto Repair

Are you about starting a car service center? If YES, here is a complete sample car service center business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a car service center. We also took it further by analyzing and drafting a sample car service center marketing plan template backed up by actionable guerrilla marketing ideas for car service centers. So let’s proceed to the business planning section.

If you are interested in starting your own car service centre, it can never be a better time since the market for mechanics is currently showing significant and promising profit gains.

We all know that most drivers in the industry now have cars that are at least 10 years old, which means that the need for a car servicer is growing for more consumers in the industry. It is very important to note that beginning your own car service centre can guarantee or rather give you adequate control over your own hours and allow you to enjoy the advantage of being your own boss.

If you enjoy working on automobiles, then starting a car service centre might be what you’re looking for to remain relevant and enjoy your steady income.

However, the automobile industry has its own economics and is changing with each coming day with the advent of technology. For example, recycling oil is one way automotive dealers, manufacturers and repair shops are helping to preserve the environment.

Additionally, cars are being manufactured to run more efficiently and control emissions that affect the air. Therefore, be wise to write a business plan to serve as a commandment for your business, protect and Make sure that you go according to plan.

A Sample Car Service Center Business Plan Template

1. industry overview.

We all can attest to the fact that during the Great Recession of 2008-2010 a lot of people felt that the end of the American automobile industry has finally come like the sun setting in the west. But while that real risk was narrowly avoided for the automobile manufacturing industry, what most individuals don’t or have not understood is the huge industry that arrives after the car is manufactured and sold.

We all know that the automotive aftermarket, as against the sales of new cars, performed very well during that economic recession – and is still booming even after the recession. We all know that these machines call automobiles are complex machines that increasingly include sophisticated computers.

But we also know that the said machines are absolutely essential to the majority of the working population, and are always a point of pride for their owners. They needed by both regular and emergency service, replacement parts, paint, cleaning, stereo system installations and a whole lot more.

It is also crucial to note that the automotive aftermarket provides these parts and services, and massively flourishes during economic uncertainty. Because when individuals aren’t buying new cars they are keeping older cars longer.

It is a known fact that the average age of vehicles in the united states is high – and has been climbing steadily over the last several years, and even new cars need regular service but as they get old they need more care and they break down faster than new ones. Service stations and parts retailers both benefit from these particular actions.

It has been estimated that the US automotive aftermarket will be worth $273.4 billion in 2017 – an increase of almost $35 billion in just four years. This we believe puts the aftermarket between 1.5 and 2% of the US Gross Domestic Product.

It is also estimated that over 4.3 million individuals work in the industry and growth is expected frequently in the industry.

We believe that the large and growing fleet of vehicles and their high average age will be the key adrenaline pushing the industry forward. It is also known that older cars need more care and an aging and older national fleet is great news for aftermarket providers.

It has been estimated in the industry that the value of the repair/replacement market for vehicles 0-4 years old is $20.7 billion, but the value of the aftermarket for those 8 or more years old is a whopping $77.3 billion.

2. Executive Summary

Fast Repair Auto Car Services (FRACS) is a new start-up car service centre that offers a complete car service and repair as well as a full-featured retail parts store to the good people of New Orleans, Louisiana. We at FRACS hope to give the people of New Orleans our astounding services with four unique and convenient locations.

We at FRACS plan to grow our venture into a business with outstanding sales by year three and also create a substantial clientele base. We at FRACS understand how competitive the market is and how hard it tends to get, but we believe that only us will be offering the unique service we hope to offer.

We also plan to differentiate our business completely from our competitors by not only offering a hassle-free repair service, but a fully stocked parts store and other car related services.

We hope that not only will this serve a wide range of customers for both service and parts, but the parts department will support the service department by allowing the service department to turnaround jobs far faster than the competition with generally all of the needed parts in stock and on location.

We at FRACS plan to also differentiate our astounding business by having 12 bays at every location we establish. We believe that this will offer incredible value to customers who need their cars fixed right away. We at FRACS do not entertain the idea of wait for service and parts.

We also hope to offer our clients unlimited shuttle service for repair which will make the entire service experience as painless and convenient as possible. We at FRACS will also attract and maintain a loyal customer base through our customer-oriented focus on business.

We also want to make it known that all our employees are trained and held In charge of  providing superior service, building a long lasting trust bond with clients. Because we believe it is very important in the car service centre industry.

3. Our Products and Services

We believe that we have the core competencies within our large workforce to work on all makes and models of domestic and foreign vehicles brought to our service centre. We believe that with twelve service bays at each location, and all our employees dedicated to offer superior customer service, we will be known as the solution to any car problem.

We will always strive to be accurate and honest with customers in terms of quoting cost estimates and repair completion time estimates in order to gain their trust and acceptance. We believe that our employees will always focus on delivering what they promise to our customers at any expected time.

FRACS is dedicated to build a lasting strong customer relationships based on trust and integrity, which we believe will be the catalyst in establishing a strong regular customer base in the industry. FRACS hopes to offer these various kinds of services:

• Mechanical job like engine , gear, accelerator, shock-absorber etc.
• Electrical job like horn, light etc.
• Car air conditioner service
• Wheel balancing and alignment
• Sell of car parts and accessories
• Several oil change service like engine oil, gear oil, steering oil etc.
• Car body repair service like painting and denting
• Battery service
• Car body polish service

4. Our Mission and Vision Statement

• Our vision at FRACS is to build a standard and world class car service centre with breath taking services and brand that will serve not only the good people of New Orleans, but the United States of America.
• Our mission at FRACS is to offer high-quality car services and a full range of auto parts to our prospective customers. We at FRACS hope to focus on personalized service channelled to our customers by offering convenience and rapid service which will make us the leading figure in the market.

We at FRACS believe that we are technologically savvy with computerized monitoring of all parts inventory, to make sure that parts are always in stock, while keeping a balanced level of inventory to maximize inventory turnover. We at FRACS can also boost of having a strong vendor relationships with the most service conscious vendors who can go to the limit in order to ship major parts rapidly to us.

Our Business Structure

FRACS believe that we have a strong management team that will allow us to actualize and execute our goals and visions. It is very important to note that FRACS have four founding partners, Ernest Brighton, Donald Meth, Wesley Shinuf, and Luke Chin. Ernest Brighton has a background of sales, 15 years of working with Chevrolet.

We believe he will be in charge of the sales and marketing for FRACS. Donald’s core experience is from the management from Advent motors where he was a Vice President in charge a department of 306workers. Wesley is also a product of the auto industry, specifically the car service industry. He spent 8 years at Nino palmers Dealers and then 6 years at Toyota .

He enjoys and participated in multiple roles within the business allowing him to bring to credit FRACS with multiple skills and experience.

However, Luke Chin popularly known as the Oracle of Shanghai brings an astounding 15 years of finance, investment and administration experience to FRACS. Luke was trained in China but later established Chin transcorp, a real estate firm based in Louisiana. He is also known for his unique eye for investment and proper business management.

FRACS believes that our business is an exciting business opportunity that settles the huge need of having a full car service centre that also has a complete retail parts centre. We believe that these distinct services will have benchmarked customer service, something that the industry is not known for having.

We at FRACS believe that our business will be led by a seasoned management team comprising of our four founding partners and other employed workforce, all of whom have extensive industry experience to push us to the top. The portfolios include:

Chief Executive Officer

Service Supervisor

Human Resources and Admin Manager

• Sales and Marketing Executive
• Car Service Engineers / Technicians (12)
• Car wash Attendant

Client Service Executive

5. Job Roles and Responsibilities

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counselling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• In charge of providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• In charge of signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Serves as project manager of the organization; works directly with employees
• Develops strategic plan by studying new automobile technological, and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Makes certain that the auto repair and maintenance department perform efficiently, coordinate employee efforts, and facilitate communications between management and computer repairs and maintenance engineers and technicians
• Make sure that the organization works in line with international best practices.
• In charge of overseeing the smooth running of HR and administrative tasks for the organization
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• In charge of training, evaluation and assessment of employees
• In charge of arranging travel, meetings and appointments
• Oversees the smooth running of the daily office and factory activities.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyse the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• In charge of handling business research, market surveys and feasibility studies for clients
• In charge of supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier

• In charge of preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyses financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• In charge of financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• In charge of developing and managing financial systems and policies
• In charge of administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the business
• Serves as internal auditor for the business

Car Service Engineers and Technicians (12}

• Repairs and replaces automotive engines
• Performing general automotive repairs
• Handles Power train repair services
• Handles Brake repair services
• Scheduled and preventative repair and maintenance services
• Repairs trucks
• Keeps and swaps automotive exhaust systems
• Maintains and replaces mufflers
• In charge of car body maintenance and repair
• Maintains automotive transmissions
• Repairs automotive brakes
• Implements automotive electric repairs
• Implements automotive wheel alignments
• Repairs automotive radiators
• Handles wheel alignment and repair services
• Handles other repair and maintenance services

Car wash attendant

• Dusts loose dirt and wash cars off with water
• Makes sure that car windows and doors are properly secured before dusting and washing
• Adjusts water pressure in hoses to Make sure that no damage occurs
• Mixes soap and water in appropriate quantities
• Uses cloth or sponge to soap cars and wash them down
• Makes sure that windscreens are not scratched during the soaping procedure
• Hoses down cars properly and make sure that no trace of soap is left behind
• Dusts the interior of the car and make sure that any trash is disposed-off properly
• Polishes interior surfaces and vacuum carpeted area inside the car
• Makes sure that the roof of the car is cleaned or wiped according to instructions
• Waxes and polishes the car from the outside
• Makes sure that the car is properly dried from the inside and the outside
• Puts back placemats after dusting, washing and drying them
• Drives cars through the car wash area when specifically instructed by car owners
• Makes sure that any accessories taken out of the car during the car wash procedure are put back before handing the car to the owner
• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Makes sure s that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Serves as a auto parts sell attendant
• Manages administrative duties assigned by the creative director in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to Make sure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

The primary service offered by is at FRACS is the general repair of automobiles for the general public. We at FRACS will have the ability to service most domestic and foreign automobiles. We at FRACS plan to maintain an extensive shop which can fix any automotive issue.

We will also generate income from both the sale of the mechanic’s labour and the sale of after-market parts which may be needed for the repairs. We have adequate plans to make our business the best in the industry, which is why we contacted Access Business Consultants to do our SWOT Analysis for us.

Access Business Consultants are known for the experience and agility they posses in terms of business consulting and analysis. They were very thorough with their dealings and outlined below is a summary of the SWOT Analysis they conducted for us:

According to our SWOT Analysis, the strength of FRACS rests on the power, dedication and experience of our workforce. Our team at FRACS comprises of individuals who understand the automobile industry in and out, they have been in the industry and they understand the changing trends and the quality of innovation needed to stay relevant in the industry.

They also have been put through specialized monitored training that will boost the approach to customers and adequate understanding and adjustment to situation.

It was very easy to note in the SWOT Analysis that the industry we are into is very competitive. It was also noted that our weakness include the time it might take us to  development an identity and consumer brand acceptance, develop and execute effective marketing communications, Identify and execute ongoing affiliate revenue generation, advertising, and ecommerce revenue stream. We believe all these are issues we can handle properly and very fast.

• Opportunities

Our SWOT Analysis noted that the automotive industry is a huge, diverse set of manufacturing and service businesses that bring cars and trucks to market, keep them in working order, paint, clean, fix and even trash them when it’s time. It stated that the industry will keep growing and we remain an important aspect of the US economy.

Our SWOT Analysis noted that just like any other business, one of the major threats that we are likely going to face is economic downturn.

It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new car service centre in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trend

We at FRACS understand how the car service centre industry works and how fast things change. We understand the trend in the industry, which is why we have put it on ourselves to outline them in our comprehensive business plan. They trends in the industry, both old and new, will be properly considered at FRACS, and they include:

• The increase in complexity of vehicles often requires specialized training. Repair shops can gain an edge by specializing and staying current. However this specialization is leading to a shortage of trained techs in the market.
• Electric and hybrid cars are bringing new opportunities to market– service, parts, and fuel businesses will need to expand to support these trends.
• Service providers are now able to leverage technology to gain marketing efficiencies. For example, timely reminders about snow tires and oil changes have already proven to provide an uptick in return business.
• New cars are getting more reliable. Improvements in technology and materials are increasing useful life and requiring fewer services. New cars, in other words, are able to last longer with less money spent in aftermarket services. Some automobile manufacturers are even recommending longer intervals between standard maintenance services such as oil changes or tire rotations.
• On the flip side, people do wash new cars more frequently!
• There are a lot of cars on the road, and keeping them running, keeping them clean and making them your own is big business. This breadth of opportunity and such strong market trends make 2016 an exciting time to get involved!

8. Our Target Market

We at FRACS have conducted a market survey and feasibility studies and we believe that there is a vast range of both corporate and individual clients who would need the services of a car service centre, which we hope to offer with breathtaking services.

We have also created strategies that will help us reach out to various corporate organizations and households who we know can’t afford to do without our services. Below is a list of the people and organizations that we have specifically market our products and services to;

• Banks, Insurance Companies and other related Financial Institutions
• Blue Chips Companies
• Corporate Organizations
• Manufacturers and Distributors
• Transport Companies
• Haulage Companies
• Individuals and households
• School with transportation system for students

Our competitive advantage

Our competitive at FRACS rests on the vision and unity of our partners, who understand better than many of their rivals that a service visit does not just include repairing a client’s car; it inculcates the entire service experience from the first time a client talks to their mechanic until they decide to stop driving.

We at FRACS understand perfectly that the long-term profitability of a service firm of this type lies in the repeat customer that finds our services unique and enjoy our excellent experience, even if they must have suffered an inconvenient breakdown.

We all FRACS believe that we will seek to examine every aspects of the service experience to look for ways to improve our customer satisfaction. Also, we believe that all our employees will be rigorously trained and retrained to think about customer satisfaction in order to create a self-sustaining company culture that revolves around this issue at FRACS.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Just we stated above, the primary service to be offered by FRACS is the general service of automobiles for the general public. We believe that we will have the ability to service most domestic and foreign automobiles. We also plan to maintain an extensive shop and outlets which can fix any automotive issue.

We will generate income from both the sale of the mechanic’s labour and the sale of after-market parts which may be needed for the repairs. Below is the outline of the services we will offer and make income from them:

10. Sales Forecast

We at FRACS understand perfectly that the car service centre industry is, operationally, a job-shop environment; it is somewhat difficult to estimate sales. For job-shops, each individual product or service is tailored or unique to that job, and is only initiated once an order is made.

However, our sales projections reflects the professional opinion of our sales and marketing team who believe that in how much we make at FRACS will depend solely on the following assumptions:

• The number of clients out founding workforce can attract from their previous companies.
• The outcome of planned promotions and word-of-mouth marketing.
• Current prices and costs of doing business .
• The types of automobiles and jobs that will occur in every month.

Yet we believe in the strength of our workforce, which even our SWOT Analysis noted and we believe that we are built on the foundation of success. Our sales and marketing team noted that definite sales projections cannot be analysed, given the prospect of the industry we are into, but are very prepared to shoot FRACS to the top.

• Marketing Strategy and Sales Strategy

It is utmost goal at FRACS to become the local leader in quality and service experience of all the small car service centre business within the New Orleans area while also striving to keep a low cost plan.

We believe that once a reputation for quality and service experience has been created, and a strong network of referrals is attracting new business, we at FRACS plan to re-evaluate all our strategy and positioning within the market to see if a differentiation strategy is viable.

We believe that this will allow us at FRACS to increase prices and raise profit margins in relation to our competitors on the industry.

We believe that this process is will help us achieve long-term growth until we at FRACS can reach a regional scope of operations. We at FRACS have a simple, direct and modest program of marketing our breath taking services to our target market that includes the following:

• Direct mailers.
• Newspaper ads.
• Yellow pages.
• Referrals through other local businesses.

We believe that each of these marketing aspects has the benefit of being low cost and creating service awareness that will catapult us into limelight. Our long-term marketing goals at FRACS is to use local radio and TV ads in making sure that people know what we do and where we offer them.

We at FRACS also hope to consider the possibility of having a grand opening program that would feature discounts, food, a local radio disc jockey, and other promotional ideas, and we hope we will actualize it because it is a diehard marketing strategy.

11. Publicity and Advertising Strategy

We understand how competitive the industry is and the level of importance attached to publicity, which is why we expect that a significant number of our founding partners and employees pre-existing clients ( both personal and where they worked ) will desire to switch to FRACS retain the services of their personal mechanics who they believe understand how they automobiles function.

We believe that this will provide a sufficient income until we at FRACS can build up a brand affinity or reputation and see our marketing program take effect in the entire industry. We at FRACS believe that our publicity and advertising strategy will take the form of flyers, direct mailers, price discounts, and advertisements in newspapers and yellow pages.

We at FRACS do not intend to spend a large amount on marketing until the firm is ready to expand either into new facilities or open up new ones. It is estimated this will occur sometime after year five, but we will leverage some approaches to boost our brand awareness and they are;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
• Install our Bill Boards on strategic locations all around New Orleans
• Engage in road show from time to time in targeted neighbourhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations by calling them up and informing them of FRACS and the services we offer
• List our auto repair, servicing and maintenance business in local directories / yellow pages
• Advertise our auto repair, servicing and maintenance business in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

We at FRACS understand that we exist in a purely competitive environment where each business must be a price taker. This simply means that a business that has no ability to affect the market price of its services, regardless of how many automobiles it services is destined for a crash.

Therefore, putting it, that marginal revenue (the revenue incurred by producing or servicing one more unit) is equal to the price charged. Furthermore, because the demand curve is essentially horizontal, we at FRACS can service automobiles at total capacity without affecting the price in the market.

All these simply mean that we at FRACS must strive or look to charge our clients at the market price (or lower). It has been estimated that the average price is approximately $400 per vehicle, and we understand that as long as marginal costs do not surpass revenues, the method to increase short-run profits is to service automobiles at maximum capacity.

• Payment Options

Having done our research and studies, we understand that payment options are the forces that bring a car service centre closer to the heart of the people, and we hope to make use of that extensively. We will be bringing payment options that are unique and will make the payment for the service we offer very easy for our customers.

• Payment by via bank transfer
• Payment via POS machine
• Payment via online bank transfer
• Payment via mobile money
• Payment with cash

To provide all these outstanding services, we have partnered with a renowned bank in the country and we hope to make use of that relationship. Our bank account numbers will be made available on our website and promotional materials so that it will be easier for clients to make payments when necessary.

13. Startup Expenditure (Budget)

We at FRACS understand that no matter how breath taking your ideas and goals might be or how attractive your business plan might be, without proper and enough financing your ideas are just like water poured on a rock.

In every business enterprise fund is a big ingredient that can move a business to the limelight and without a detailed business plan; a business won’t be able to land substantial funds from prospective investors. We have analysed the market and have decided on how we plan to spend our start up fund. These are the key areas where we will spend our start – up capital on;

• Business incorporation fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a garage facility that can accommodate a good number of cars per time for at least 6 months (Re – Construction of the facility inclusive) will cost – $100,000.
• The amount required to purchase the needed tool box and repair equipment – $25,000
• Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
• Amount required to purchase the needed software applications to run our business – $3,500
• Launching an official Website will cost – $500
• Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

From our detailed cost analysis above, we will need approximately two hundred and fifty dollars ( $250,000 ) to start FRACS. All our partners are inclined to raise this fund and build a standard business.

Generating Funding / Start up Capital for Fast Repair Auto Car Services (FRCS)

FRACS is a new car service centre business formed or that have four founding partners, Ernest Brighton, Donald Meth, Wesley Shinuf, and Luke Chin. We are the sole owners and operators of the business and they intend to remain so till further notice.

We have been able to raise the required funds need to start FRACS from personal savings. We intend to build a business that will take over the market completely while also giving customers what they want. Their objectives is to make sure sales revenues increase steadily through year three and also to institute a program of superior customer service through rigorous evaluation of service experience.

14. Sustainability and Expansion Strategy

We at FRACS understand that in the car service industry, every business builds its client base one customer at a time and mostly through word of mouth marketing.

Which is why we will also strive to keep our customers with our High-quality work, constant contact with clients so as to keep them informed about the state of their automobile and the repair job progress, and employ intelligent mechanics that are friendly, customer oriented, and will take the time to explain to customer the intricate nature of our business and our work.

We also understand that the industry is highly competitive. Each company within this field has high capital costs, low margins, and a high intensity of competition.

We understand perfectly that suppliers have a great deal of power in setting and negotiating the prices of their products and services to car service shops. We believe that this is due to the fact that the suppliers who absorb the greatest amounts of cash from repair shops are large auto part companies.

We believe that these companies are more consolidated that the car service industry, have deeper pockets, an almost limitless number of substitute customers, and finally they are the single most important supplier to the car service industry.

This only goes to mean that these companies can set whatever price they wish to. Also, the barriers to entry and exit are moderately low in this industry. Switching costs are virtually non-existent and the costs to entry and exit the market are low.

The large number of competitors in this field including substitutes means that the pricing for such services are very competitive. We believe that the only way to have an advantage in this industry is a low cost leadership principal applied aggressively to all aspects of the business or to build up customer relations to a point where the switching costs are raised.

Also the technological revolution in computers has enhanced our abilities to diagnose and repair our client’s vehicles. We at FRACS have put all these into consideration and believe we will remain on the cutting edge by instituting the use of computer diagnostic equipment in its shop.

We will continue to seek new ways to provide a better service through technology and also remain vigilant for new trends.

Checklist/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Leasing, renovating and equipping our facility: Completed
• Generating part of the start – up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry: In Progress

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Auto Repair Business Plan Sample

Published Nov.11, 2016

Updated May.16, 2024

By: Jakub Babkins

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Table of Content

Do you want to start an auto repair shop business?

Are you thinking of starting an auto repair shop? Well, auto repair is one of those businesses that allow you to earn considerable profits even by managing a small team. The business provides repair and maintenance services for automobiles. Moreover, in many cases, auto repair shops also offer aftermarket modifications and upgradation services.

So, if you have made up your mind to enter this venture, you should first prepare a auto repair shop business plan . If you don’t know how to open an auto repair shop or how to make an accurate auto repair shop business plan , you can take help from here.

The essence of an Auto Repair Shop Business Plan

Over the years, we have been monitoring the operations and success of some auto repair shops in a bid to determine the strategies that they use to grow their enterprises. Here are some of the findings that we feel will have a great impact on your new auto repair shop.

• Understand the market needs and tailoring the services right
• Managing their resources well
• Embracing new technology

It is important that you learn how to cope with these problems to business continuity plan checklist reigning supreme and achieve your short and long-term goals such as achieving financial stability. Here are some of the challenges that you will face if you venture into this business without a proper auto repair shop business plan.

Scalability Issues

As the auto business grows and attracts more clients, you will encounter many challenges that need to be responded to well. Simple mistakes can bring down your business no matter the success that you have achieved so far. For instance, an increase in customers can lead to the lack of enough space to store business the various materials. The most plausible solution to such a problem is by expanding your workspace or renting a large facility.

A auto repair shop business plan is not complete if it does not give instructions on how scalability challenges or issues will be resolved. As mentioned earlier, we have been monitoring some facilities over the last three years. The research has given us an in-depth understanding of the industry, and we will use the same knowledge to come up with credible recommendations that you can use to jump the hurdles.

In this blog, we’re providing a sample auto repair shop business plan of a startup, Auto Fix & Services.

Executive Summary

2.1 the business.

Auto Fix & Services will be a registered and licensed auto repair shop in Austin. The business will provide usual repair and maintenance services ranging from oil change to parts replacement. The business will also offer car modification and upgradation services such as window tinting, installing air filters, etc.

2.2 Management of auto repair shop

Running an auto repair shop requires a relatively smaller team. Still, you need to have a proper management plan. Because, without strict supervision, your workers may do some negligence during repair work – resulting in losing your customer’s trust.

The best way to ensure efficient management is to create a comprehensive auto repair shop business plan . In which you’ll list all the details of how to start a auto repair shop and how to manage it successfully.

2.3 Customers of auto repair shop

Before exploring how to open up a auto repair shop you should think of who’ll be your customers. As that will enable you to do the relevant preparations.

Auto Fix & Services identified its customers as the following groups:

• Professional Automobile Drivers
• New Car Owners (Households/ Individuals)
• Used Car Owners (Households/ Individuals)

2.4 Business Target

• To achieve an NPS score above 80 within two years of our launch
• To achieve a CSAT score of 95 to 98% within a year of our launch
• To earn a net profit margin of $24.5k per month by the end of the third year of our launch

Company Summary

3.1 company owner.

Auto Fix & Services will be owned by Robin Redford. Robin is a talented person with exceptional managing skills. He started his career by working in an auto repair shop as an auto mechanic. After working for four years, he got promoted to a managing post. However, he served as a manager for just three years and eventually decided to start his own business.

3.2 Why the auto repair shop is being started

Due to a great demand for trustworthy auto repair works, Robin decided to start his own shop. By starting a auto repair shop Robin wanted to make considerable profits and introduce 100 percent reliable services.

3.3 How the auto repair shop will be started

Step1: Write Auto Repair Shop Description

To start an auto repair shop, the first step is to make a detailed auto repair shop business plan . For that purpose, you can read any example auto repair shop business plan available on the web like this sample business plan for auto repair shop. Or you can hire a professional to make your auto repair shop business plan .

Step2: Make The Arrangements

The second step is to get the licenses and permits to start an auto repair shop. After getting his business registered, Robin will rent a facility to turn it into a repair shop. At the same time, he’ll procure the machinery and tools required to provide his services.

Step3: Recruit Your Staff

Robin will hire the expert and certified auto mechanics for his shop. The complete list of his employees will be given in the upcoming sections.

Step4: Promote & Market

After that Robin will devise his sales strategy to reach out to his customers. He has decided to offer several discounts in the startup phase to get more and more customers.

Step5: Ensure Strong Web Presence

Lastly, you have to ensure a strong online presence so that people can find you whenever they search for the relevant services on Google.

The costs required to carry out all of the above steps are provided in the following table:

Owning your own auto repair shop allows you to offer a wide range of services. From this business plan for auto repair shop , you can see the services provided by Auto Fix & Services.

• Automobile engines
• Automobile exhaust systems
• Automobile brakes
• Automobile radiators
• Ignition System
• Electric repairs
• Spark plug, fuel cap, and others
• Tire pressure monitoring
• Wheel alignment
• Regulating radiator fluid, brake fluid, transmission fluid, etc.
• Maintaining car’s air conditioning system
• Installing Efficient air filters
• Installing the latest stereo system
• Brake discs
• Backup camera
• Turbochargers and more
• Seat covers
• Dash covers
• Fuel consumption meters
• Steering wheel covers

Marketing Analysis of Auto Repair Shop

Before opening an auto repair shop business plan you should carry out detailed marketing analysis to explore the market trends and the competitors’ strategies. This critical examination will help you in introducing competitive aspects for your own shop. Moreover, in your auto repair workshop business plan you should also identify the groups of your target customers so that you can devise your policies and pricing plan accordingly.

If you are starting an auto repair shop business plan but don’t know how to write a business plan for auto repair shop, you can take help from here. However, if you think that you don’t possess the skillset to make an accurate marketing plan, you should prefer hiring a professional marketing analyst.

5.1 Market Trends

According to SBDCNet, nearly 160k auto repair and maintenance shops are running in the United States – generating a collective annual revenue of $115 billion. The demand for such services is increasing because of an overall increase in automobile purchases. Along with the fact that cars need regular maintenance after a certain mileage. And that maintenance and upgradation cannot be done without proper space and machinery.

5.2 Marketing Segmentation

Auto Fix & Services divided its target market into separate groups to study their needs and expectations thoroughly. The detailed marketing segmentation done by them is provided below:

Business plan for investors

5.2.1 professional automobile drivers.

This will be the group of our major target customers. Professional automobile drivers such as Uber drivers, taxi drivers, bus drivers, and others, need car maintenance and repair services much frequently than all other groups. It is because of their long hour driving and large mileage. Moreover, this group is also expected to be a significant buyer of our car parts and accessories.

5.2.2 Used Car Owners (Households/ Individuals)

Our second target customers will be the owners of used cars. People who buy used cars often get the old parts such as seat covers, engine, brakes, replaced by newer ones. Thus, they are expected to avail of all of our services especially car upgradation and repairs.

5.2.3 New Car Owners (Households/ Individuals)

Lastly, new car owners who would want to upgrade their automobiles will also be our target customers. This group is usually very careful about their cars. Thus, they are expected to avail of our regular maintenance services more frequently. Moreover, they’ll also acquire our upgradation services.

To turn these people into potential/ repeat purchasers, we’ll offer several benefits to them. The biggest benefit our repeat customers will get is free video consultation. Whenever they encounter any problem while being far away from us, we’ll help them to resolve the issue themselves. Moreover, we’ll also send our auto mechanics to their location if the fault is of complicated nature.

5.3 Business Target

Our business targets are:

• To earn a net profit of $24.5k per month by the end of the third year
• To obtain a repeat purchase rate of 80% throughout our service years
• To achieve and maintain a CSAT score of 95 to 98% within a year of our launch
• To achieve a Net Promoter Score of above 80 within two years of our launch

5.4 Product Pricing

Our prices are almost in a similar range as that of our competitors. However, we still expect to get more customers due to our competitive advantages.

Marketing Strategy

After you have fulfilled all the requirements to open an auto repair shop business plan , you should start thinking about its promotion. To get introduced to a larger audience, you need to develop an accurate auto repair shop marketing plan.

For your help, we’re providing the marketing strategy planned by Auto Fix & Services.

6.1 Competitive Analysis

• Our auto mechanics hold ASE certification. All of our workers are highly experienced and skillful.
• We also provide remote auto repair services throughout Austin. However, this service will be provided in special cases where bringing the vehicle to our facility wouldn’t be feasible.
• Only we in the entire city provide video call assistance so that customers can repair minor faults themselves. However, this service will only be valid for return customers and repeat customers.

6.2 Sales Strategy

• We’ll advertise our startup through posters, Google Local ads service, and social media.
• We’ll ensure a strong web presence to reach out to a wider audience and to keep track of our return/ repeat customers.
• We’ll offer a 50% discount on our services for the first month of the launch.
• We’ll offer a 15% discount on automobile accessories for the first two months of our launch.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

It is essential to make a list of the employees you’ll need to run your business. When you write business plan auto repair shop you must make your personnel plan enlisting required staff and their expected salaries.

7.1 Company Staff

Robin will hire the following people for his assistance:

• 1 Supervisor to help in the management
• 8 Auto Mechanics to perform the major work
• 2 Technicians to provide overall support
• 1 Database Manager to manage company’s sites and arrange video calls
• 1 Accountant to maintain financial records
• 1 Front Desk Manager/ Call Operator
• 2 General Assistants
• 1 Sales Executive

7.2 Average Salary of Employees

Financial plan, great service.

Great service. Good turnaround time and quality work. Thanks!

The last thing to do before launching your auto repair shop business plan is to create a detailed financial plan. Your financial plan should describe the expenses, net worth of your startup, projected loss and profits, and balance sheets for at least three years.

Since startup and running costs for auto repair shops are usually high, it is essential to devise a trajectory to achieve your financial goals – provided the limited resources, sales, and investment. Understanding the importance of an accurate financial plan, Robin hired a professional financial analyst to create an auto repair shop business plan . The financial plan developed by him is given here to provide you an idea of auto repair shop finances.

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Template Business Plan for Auto Repair Shop in pdf

Professional writers OGS capital specialized also on a theme such as auto parts business plan , starting an auto dealership business the right way , car dealership business plan , car wash business plan , car shop business plan , car accessories business plan and etc.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Auto Repair Business Plan Proposal PDF | Garage Business Plan PDF

How to Start an Auto Repair Business - Automotive Business Plan PDF

Are you considering starting an Auto Repair business and are in need of an Automotive Business Plan? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

Don’t Start a New Auto Repair Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

Here’s a Valuable Free Gift for You This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business. Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate Printing Business. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of. You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Auto Repair Business' book:

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your Auto Repair Proposal PDF book for free

Management Skills Video: How to Become a Great Manager and Leader

Learn how to improve your leadership skills and become a better manager and leader. Here's how to be the boss people want to give 200 percent for. In the following video you'll discover 120 powerful tips and strategies to motivate and inspire your people to bring out the best in them.

For more insightful videos visit our Small Business and Management Skills YouTube Chanel .

Here're other free books in the "how to start a business" series that may interest you:

Here's a Sample 'Executive Summary' for an Auto Repair business plan :

COMPANY NAME is located in Burlingame, CA a town of about 28,000 residents located in the San Francisco Bay area. The company focuses on general automotive repair on both foreign and domestic models. COMPANY NAME also gains revenue from the sale of parts and fluids associated with its service repairs.   COMPANY NAME has realized it is not a specialist in a major item in auto repair; transmission repair, and thus has decided to cease subletting these jobs out and acquire a division for this purpose. The plan calls for COMPANY NAME to purchase an existing facility and the business associated with it, in order to provide its customers with a complete line of automotive repair service. The company will accomplish this through the receipt of grant funding in the amount of $1.2 million. With these funds, the owner OWNER’S NAME will purchase the new building and United Transmission's company. United Transmission's owners will remain onboard to work in the shop but under its acquirer COMPANY NAME, moreover OWNER’S NAME will buy-out one of two COMPANY NAME partners to become 66.66% owner.

1.1 Objectives

The Objectives of  COMPANY NAME are:   1.  To exceed customer's expectations by providing superior service 2.  Sales increase by at least 50% through acquisition and 10% per year after 3.  Have a clientele return rate of 90% 4.  Maintain an average gross margin of 50%+ throughout the entire operation

1.2 Mission

The Company's mission is to provide the Burlingame, CA community with quality auto parts and services, along with reliability and trustworthiness, as it has for the past 20 years.  It also strives to assist the community through providing stimulation to fellow businesses by referring its bodywork and paint clients to them.  COMPANY NAME strives to be honest and to serve their extended community completely.

1.3 Keys to Success

The keys to success in this business are: 

• Superior customer service:  high quality workmanship
• Convenience: offering clients a full line of auto parts and service
• Reputation:  credibility, integrity, and reliability of our products and services

2.0 Company Summary

COMPANY NAME is incorporated as a c-corporation. Its headquarters is in Burlingame, CA. At present, it has one location; however, as mentioned it plans to acquire United Transmission, which is located right next door to its current location through a company buy-out. 

2.1 Company Ownership

COMPANY NAME is currently owned by [INSERT OWNERS’ NAMES] each with 33.33% ownership.

2.2 Company History

The company was formed on October 31, 1990. It had historically focused on general automotive repair and service, while shying away from transmission repair and replacement. Over time, the company realized it was loosing substantial revenue though outsourcing these jobs to another shop. In 2010, OWNER’S NAME decided to gain more control of the business and bring in a transmission business. To date, he plans to acquire United Transmission and buy-out one partner's share of the business. This will give him sole control of the transmission venture and 66.66 percent control of COMPANY NAME.

Table: Past Performance

3.0 Services

COMPANY NAME sells both automotive, and truck repair service and parts. The Company also services vehicles including: 10-minute quick oil changes (a fast lube), performance factory service intervals, computer diagnostics and repair, clutch, timing belts and break replacement. As a full service facility, we also include wiper blade replacements, all fluid and drive belt checks, at any time. COMPANY NAME will stand behind any services performed, ensuring the customer is fully satisfied. " We offer a wide variety of full service automotive repairs along with excellence in customer care. Our warranty is a whopping 12 months or 12,000 miles for parts and labor ."

How to Succeed with an Online PR Marketing Campaign

1. Set goals for your campaign

increase sales, attract advertisers, drive traffic to your site, build brand awareness

2. Develop unique selling proposition (USP)

about your company, its products and services; create key message points about the benefits to end users

3. Determine your target audiences

Internet industry, advertisers, consumers, Wall Street, etc.

4. Begin a publicity program

write a press release about significant company announcements (ie: new product launch, a strategic partnership, a new source of funding, advertising sponsorship, an experienced executive joining the company)

5. Select appropriate spokespersons for the media--yourself, your marketing manager, your technical expert

6. Create a target media list

business editor and Internet/technology reporter for local newspaper, advertising and interactive trade editors, business reporters, TV reporters covering cyberspace

7. Send release to reporters by E-mail or fax by 8 A.M. of the day you issue it

follow up with a phone call by late morning; talk to your messages points; you'll only have time to give the top line of the story

8. Follow what reporters are writing every day and know their interests

9. pot industry trends by checking online media and traditional print and broadcast coverage daily or several times a day

10. Build relationships with reporters

invite them to lunch; see them at industry events.

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Did you find what you are looking for.

Increasing complex waste management and housekeeping needs make cleaning, maintenance, and repair businesses lucrative for new entrepreneurs.

Whether you plan to start a waste management or commercial cleaning company, you need a clear roadmap to drive your business to success.

This library of cleaning and maintenance business plan examples here can inspire and guide you as you begin to plan your business. So, don’t worry; we got you covered on that part.

Let’s learn more about these repair and cleaning business plan samples, starting with their benefits.

Benefits of using an industry-specific business plan example

Believe it or not, using an industry-specific business plan example is the best and probably the quickest way of writing a business plan.

Doubt it? Hold, this may change your perception; an extended list of the benefits of using an industry-specific business plan template.

• Inspiration : Reading a business-specific template can be incredibly helpful in getting content inspiration. Furthermore, it helps you gain insights into how to present your business idea, products, vision, and mission.
• Risk-free method : You are taking a reference from a real-life, let’s say, auto repair shop business plan—so you know this plan has worked in the past or uses a method subscribed by experts.
• Deep market understanding : Analyzing and reading such examples can provide clarity and develop a deeper market understanding of complex industry trends and issues you may not know but relate directly to the realities of your business landscape.
• Increased credibility : A business plan developed using an example follows a standard business plan format, wisely presents your business, and provides invaluable insights into your business. There’s no question it establishes you as a credible business owner, demonstrating your deep business and market understanding.
• Realistic financial projections : Financial forecasting being a critical aspect of your plan, this real-life example can help you better understand how they project their financials—ultimately helping you set realistic projections for your business.

These were the benefits; let’s briefly discuss choosing a maintenance, repair, and cleaning business plan sample that best suits your business niche.

Choosing a Maintenance or Repair Business Plan

This category itself has 18+ business plan templates for various cleaning and maintenance businesses. With many similar business types and templates, you may not find the most suitable one through manual scrolling.

Here are the steps to consider while choosing the most suitable business plan template.

Identify your business type

Are you going to be a pest control service provider? A carpet cleaning company? Or a laundromat business?

Asking yourself these questions will help you identify your business type, which will help in choosing a niche-specific business plan template.

Once you identify your business type, you can choose between templates for different business segments.

Search for the template

We have an in-built search feature, so you can easily search for a business-specific template using your business type as a key term. Once you have the search results, choose the most suitable one. Simple as that.

Review the example

Look closely at the content of the sample business plan you are considering. Analyze its sections and components to identify relevant as well as unnecessary areas.

Since all the Upmetrics templates are tailored to specific business needs, there won’t be many fundamental customizations. However, a hybrid business model targeting multiple customer segments may require adjustments.

No big deal—you can view and copy sections from other business plan examples or write using AI while customizing a template.

That’s how you find and select the most suitable repair and maintenance services business plan. Still haven’t found the perfect business plan example? Here’s the next step for you.

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Should You Buy a Prepaid Maintenance Plan for Your Car?

Key tips to consider before buying a plan for your new or used car, sharing is nice.

We respect your privacy . All email addresses you provide will be used just for sending this story.

Most new cars (and many used ones) are offered with prepaid maintenance plans. Salespeople often pitch them to shoppers as they're signing paperwork in the dealer's finance office. These plans usually cover only the regularly scheduled maintenance prescribed in the owner's manual. For example, new Toyota models come standard with a two-year, 25,000-mile maintenance plan, but a buyer can purchase an extended prepaid maintenance plan that covers up to five years. Check the fine print, because some plans have restrictions on where that work can be done.

Here are some other things to keep in mind before buying a prepaid service plan:

• All of these plans can be bundled into the auto loan and paid for in your monthly bill. But this means you'll be paying interest on the plan. To avoid this, you can pay for the plan in full separately.

• Some plans can be transferred if you sell your car before they expire. You'll have to confirm whether this is allowed before you buy one.

• Factory-backed plans are honored at any dealership that sells that brand, which is helpful if you move. But if you live a far distance from a dealer, it can be a hassle to get there, so take that into consideration.

• Dealerships use genuine OEM parts and factory-specified engine oil.

• Some plans are more expensive than just paying for the maintenance at a dealer. Ask the dealer what each service interval costs to get an idea of a plan's true value.

• Aftermarket plans may have limitations on where the work can be done.

• Prepaid plans usually don't cover brakes, tires, or wiper blades.

Editor's Note:  This article also appeared in the February 2019 issue of Consumer Reports magazine.

Car Maintenance Myths

There are a lot of misconceptions when it comes to keeping your car running smoothly. On the ' Consumer 101 ' TV show, host Jack Rico learns from Consumer Reports' expert Jon Linkov the truth behind some of the biggest maintenance myths.

Mike Monticello

After my dad gave me a ride on his Yamaha two-stroke motorcycle when I was 3, I was hooked on anything with an engine. I got a master's in journalism as a means to an end: To drive cars and get paid for it, which led me to jobs at Road & Track and Edmunds.com. My most thrilling moment so far has been hurtling down the autobahn at a GPS-timed 217.1 mph in a Ruf Rt12. On weekends you can find me churning dirt on my mountain bike or doing car or motorcycle track days. Follow me on Twitter . (@MikeMonticello)

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Mobile Mechanic Business Plan Template

Written by Dave Lavinsky

Mobile Mechanic Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their mobile mechanic companies. 

If you’re unfamiliar with creating a mobile mechanic business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a mobile mechanic business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Mobile Mechanic Business Plan?

A business plan provides a snapshot of your mobile mechanic business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Mobile Mechanic Business

If you’re looking to start a mobile mechanic business or grow your existing mobile mechanic company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your mobile mechanic business to improve your chances of success. Your mobile mechanic business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Mobile Mechanic Businesses

With regards to funding, the main sources of funding for a mobile mechanic business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan (hand it to them in person or email to them as a PDF file) and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for mobile mechanic companies.

Finish Your Business Plan Today!

How to write a business plan for a mobile mechanic business.

If you want to start a mobile mechanic business or expand your current one, you need a business plan. The guide and sample below details the necessary information for how to write each essential component of your mobile mechanic business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of mobile mechanic business you are running and the status. For example, are you a startup, do you have a mobile mechanic business that you would like to grow, or are you operating a chain of mobile mechanic businesses?

Next, provide an overview of each of the subsequent sections of your plan. 

• Give a brief overv iew of the mobile mechanic industry. 
• Discuss the type of mobile mechanic business you are operating. 
• Detail your direct competitors. Give an overview of your target customers. 
• Provide a snapshot of your marketing strategy. Identify the key members of your team. 
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of mobile mechanic business you are operating.

For example, you m ight specialize in one of the following types of mobile mechanic businesses:

• Auto Mobile Mechanic : Probably the most popular type of mobile mechanic, a wide variety of services are available to service or repair vehicles within a geographical region. This may include assisting with emergency mechanical repairs for a car, an oil change for a car parked in a business lot, checking the tire pressure of a car in a customer’s driveway or replacing auto windshield wipers on a busy downtown street.   
• Heavy Equipment Mobile Mechanic: Although not as frequently needed, a mobile mechanic service that specializes in repairing or servicing heavy equipment vehicles typically garners a higher rate-of-pay than autos and generally offers more specialized repairs. 
• Motorcycle and Quad Mobile Mechanic: The focus of this type of mobile mechanic service is on street and dirt motorcycles, as well as quad vehicles of all types. Street motorcycles need regular servicing to change the oil and check parts. Because dirt motorcycles and quads are often used on farms or ranches, repairs and servicing of both are frequently needed.
• Recreational Vehicle Mobile Mechanic: Most customers of a recreational vehicle mobile mechanic company do not service or repair their own vehicles. As a result, mobile mechanics who specialize in recreational vehicle service and repair typically have a sizable customer base. Repairs of recreational vehicles often take place by a highway and 24/7 service is usually offered at an additional cost to the customer.

In addition to explaining the type of mobile mechanic business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of autos serviced or repaired, the addition of services to multiple cities, or the increase of customers who have appointments for regular oil changes. 
• What is your legal business structure? Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the mobile mechanic industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the mobile mechanic industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your mobile mechanic business plan:

• How big is the mobile mechanic industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your mobile mechanic business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your mobile mechanic business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individual auto owners, owners of heavy equipment vehicles, recreational vehicle owners, motorcycle and quad owners.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of mobile mechanic business you operate. Clearly, auto owners would respond to different marketing promotions than heavy equipment vehicle owners, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers. Ideally you can speak with a sample of your target customers before writing your plan to better understand their needs.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are othe r mobile mechanic businesses. 

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes auto repair shops, auto parts stores, motorcycle service centers, and recreational vehicle repair services. You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of mobile mechanic business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide options for 24-hour emergency services?
• Will you offer services that your competition doesn’t?
• Will you provide customer service that includes a free amenity?
• Will you offer specialized discounts for packages, such as a service plus cleaning?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a mobile mechanic business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f mobile mechanic company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide an oil change and tire check as part of every auto service visit? Will you carry specific repair tools and supplies in your vehicle to meet the needs of heavy equipment vehicles? Will you stock recreational vehicle quick-fix parts in your vehicle for emergency use?   

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the services you offer and their prices.

Place : Place refers to the site of your mobile mechanic company. Document where your company is situated and mention how the site will impact your success. For example, is your mobile mechanic business located in a busy used auto sales district, at your home, or in a small garage in an urban neighborhood? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your mobile mechanic marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites 
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your mobile mechanic business, including answering calls, setting appointments for regular servicing, stocking supplies and equipment, and monitoring 24/7 emergency service calls, etc. 

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to service your Xth auto, or when you will reach $X in revenue. It could also be when you expect to expand your mobile mechanic business to a new city.

Management Team

To demonstrate your mobile mechanic business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in managing mobile mechanic businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a mobile mechanic business or successfully running a vehicle repair shop.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you service 100 autos per month, repair 20 recreational vehicles, or provide emergency services 10 times monthly ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your mobile mechanic business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a mobile mechanic business:

• Cost of your mobile mechanic vehicle, repair equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your home office location as a cost-saving feature and offer a list of already-established customers for monthly vehicle servicing. 

Writing a business plan for your mobile mechanic business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the mobile mechanic industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful mobile mechanic business.

Mobile Mechanic Business Plan FAQs

What is the easiest way to complete my mobile mechanic business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your mobile mechanic business plan.

How Do You Start a Mobile Mechanic Business?

Starting a mobile mechanic business is easy with these 14 steps:

• Choose the Name for Your Mobile Mechanic Business
• Create Your Mobile Mechanic Business Plan
• Choose the Legal Structure for Your Mobile Mechanic Business
• Secure Startup Funding for Your Mobile Mechanic Business (If Needed)
• Secure a Location for Your Business
• Register Your Mobile Mechanic Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Mobile Mechanic Business
• Buy or Lease the Right Mobile Mechanic Business Equipment
• Develop Your Mobile Mechanic Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Mobile Mechanic Business
• Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Mobile Mechanic business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to hire someone to write a business plan for you from Growthink’s team.

Other Helpful Business Plan Articles & Templates

Audi SA extends maintenance plan up to a record 15 years

Previously you could extend the standard maintenance plan to 10 years/300,000km.

Audi now offers the option to extend the Audi Freeway Plan (AFP) to a maximum of 15 years or 300,000km. Previously all models were sold as standard with a five-year/100,000km service and maintenance plan, extendable to 10 years/300,000km. 

The new plan adds to peace of mind with an additional five years to the offering and can be extended, with no waiting period, at any time before the existing AFP expires. It covers services, wear-and-tear items and certain repairs but only after a specialised Audi Dealer assessment.

In addition, the AFP includes Audi’s roadside assistance programme and emergency support. Furthermore, with the AFP extension programme, Audi customers can tailor their extensions to their specific needs through various plans calculated on time or mileage, with both service as well as full maintenance options.

Should a customer wish to purchase an AFP Extension when buying a new vehicle, the additional cost can be included in the financing structure through Audi Financial Services.

Benefits of the AFP Extension include immediate coverage, with no waiting period, p rotection from inflationary increases on parts and no limits in terms of claims values. It also warrants against potential defective workmanship, replacement and repair of defective parts on condition the terms and conditions have not been invalidated, informs Audi.

“It’s no secret that, the older vehicles become, the more maintenance they require. This can increase ownership costs, which could put consumers under additional financial pressure. With the Audi Freeway Plan Extension, those customers who choose to keep their vehicles for longer now have the option of buying themselves considerable peace of mind by not having to worry about the costs of servicing and maintaining their vehicles,” says Sascha Sauer, head of Audi SA.

If your AFP has expired, the Audi value service is an optional short-term contract costing R6,079. It covers vehicles from six to 13 years old, with a mileage below 270,000km covering two oil change services across two years/30,000km. The agreement includes roadside assistance, and the guarantee that only Audi genuine parts are used.

A sub-R400,000 electric car is coming to SA

Chinese brand jac opens larger parts warehouse, golf gti fans in for a treat as vw unveils new model on may 31, sa farmers to get first look at hulking new gwm products.

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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.

Ukraine war latest: Ukraine 'destroys Russian Black Sea minesweeper'

Ukraine's navy says it has destroyed a Russian Black Sea fleet minesweeper. Meanwhile, an attack on a residential area in Kharkiv left six civilians injured - with Ukraine saying it is investigating the bombing as a potential war crime.

Monday 20 May 2024 08:54, UK

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• Big picture: What you need to know as a new week begins
• Six killed - including pregnant woman - in strikes on Kharkiv recreation area
• Russia takes control of village in Kharkiv - defence ministry
• We'll be back tomorrow with live updates

This week kicks off with all eyes on northeastern Ukraine, after Russia opened a second front when it invaded across the border from the Belgorod region into the Kharkiv region.

Our coverage remains paused today, but you can find an overview of the war as it stands below.

Second front

Russian forces have advanced between five and 10km into the Kharkiv region, Volodymyr Zelenskyy said.

Moscow is prioritising the seizure of Vovchansk -the largest settlement near the border - said the Institute of the Study of War, which could provide Russian forces with a staging ground to launch a second phase of the offensive.

The objectives of this phase are unclear, but Russian officials have previously identified Lyptsi as a target.

Vladimir Putin has claimed capturing the city of Kharkiv is not part of the plan, but a former Ukrainian president said he cannot be trusted.

The offensive has been deadly for civilians - with 10 people killed in Russian strikes on Sunday, local governor Oleh Syniehubov said.

Russian forces have also captured 40 civilians from a town in Kharkiv, the head of the investigative department of the Kharkiv regional police, Serhii Bolvinov, said.

Meanwhile, anti-Putin Russian paramilitary soldiers have joined Ukrainian troops to defend the new frontier.

The Black Sea and the occupied Crimean peninsula remain targets for Ukrainian forces.

They attacked Belbek airfield on Tuesday, destroying elements of an air defence missile battery, including a radar system and launchers. 

This comes after three successful attacks between 16 April and 12 May, the UK defence ministry said.

Ukrainian Defence Forces also destroyed a Black Sea fleet minesweeper, the Ukrainian navy said.

Elsewhere on the frontline

Ukrainian troops reported the war was entering a critical phase and they remain desperate for ammunition.

Colonel Pavlo Palisa, fighting near Chasiv Yar, said Russia was preparing for a major push to break Ukrainian lines in the east.

Ukrainian gun commander Oleksandr Kozachenko said his unit's US-supplied howitzer, which once hurled 100 shells a day, is now reduced to fewer than 10.

Beyond the battlefield

• Volodymyr Zelenskyy rejected the French president's call for a truce between Russia and Ukraine during the Paris Olympics, saying it could give Russia the upper hand.
• Poland said it would invest £2bn to make its eastern border "impossible to pass for a potential enemy", prime minister Donald Tusk said.
• Russia's ambassador to the UK said the UK was a de facto participant in the war. Moscow said it saw the US and UK as responsible for recent attacks on Russian soil because they were allowing Ukraine to use Western weapons against targets there.

Putin in China

The Russian president was in Beijing last week, meeting leader Xi Jinping.

They agreed to expand military drills, warned against the risk of nuclear conflict and talked up the idea of weakening the West.

The pair signed an agreement for "new era" strategic cooperation, criticising the US and marking support for Russia's "sovereignty and territorial integrity".

We're pausing our coverage of the Ukraine war for the moment.

Scroll through the blog below to catch up on today's developments.

Russian forces likely intend to launch the second phase of their offensive following their anticipated seizure of Vovchansk, three miles from the Russian border, according to the latest analysis from the Institute for the Study of War (ISW).

President Volodymyr Zelenskyy said yesterday that Russian forces advanced between five and 10 kilometres in the northern Kharkiv region before Ukrainian forces stopped Russian advances.

The ISW says Russian forces are currently prioritising the seizure of Vovchansk because it is likely one of the remaining tactical objectives of the first phase, noting it is the largest settlement immediately on the border that would provide Russian forces with a staging ground to prepare for and launch the second phase.

The Russian objectives of the second phase are not yet clear, the ISW says. It could be to expand the "buffer zone" further in width along the border, or to advance closer to Kharkiv city.

Russian forces have also recently intensified efforts to seize the operationally significant town of Chasiv Yar, the ISW says, seeking to exploit the pressure on stretched Ukrainian forces. 

The number of people killed in Russian strikes on a Kharkiv recreation area has risen from five to six, with an employee of the resort still unaccounted for. 

At least 27 people were injured in the two airstrikes, which came about 20 minutes apart, according to an update from the Kharkiv regional prosecutor's office on Telegram. 

The missing employee was fishing by a reservoir when the attack happened, the update said. 

Two police officers are among the injured, it added. 

The UK's defence secretary has confirmed the military aid that has been "rushed" to Ukraine. 

Grant Shapps said the "world cannot wait" as he urged nations to "step up" and support Kyiv's fight against Russia. 

Among the items sent by the UK are 80 defence missiles, one million rounds of ammunition and 20 Viking amphibious protected vehicles. 

Mr Shapps' tweet comes after he urged allies to give permission to Ukraine to use the weapons they have supplied against targets in Russian-annexed Crimea.

"We have been very, very clear with the world and helpful to Ukraine - for example, providing permissions for our weapons to be used throughout the whole of Ukraine ... that includes Crimea, which was taken by Putin in 2014," he told the BBC's Sunday with Laura Kuenssberg: 

"Now, we do not get into how we would allow targeting with our weapons to be used outside of that. But we do provide our weapons to Ukraine in order for them to defend their country."

Pressed on Volodymyr Zelensky's calls for weapons to be available for strikes inside Russia, Mr Shapps said: "I can't go into the specifics of those private conversations about how the weapons are precisely used."

Finland will propose a law that would see it turn back migrants to Russia without processing their asylum applications - despite this potentially breaching its international human rights commitments.

Finland shut its border with Russia last year to stop a growing number of arrivals from countries including Syria and Somalia.

It accused Moscow of weaponising migration against Finland and the European Union, an assertion the Kremlin denies. 

"As this phenomenon is in Russia's hands - who comes, where from and when, to Finland's border - we cannot permit it," Prime Minister Petteri Orpo told reporters.  

"Therefore we have to augment our legislation." 

The bill would allow border authorities to turn back asylum seekers who cross from Russia, with or without using force. But it would not apply to children and disabled people.

The proposal will go to parliament next week, where it will be submitted to the constitutional committee for review. It will need five-sixths of votes cast in parliament to pass - the high bar required for constitutional matters - and success is not certain. 

The General Staff of Ukraine's armed forces have published their daily operational update... 

It says "intense" fighting is ongoing along almost the entire frontline, with 78 "combat clashes" already today, compared to 110 for the entirety of yesterday. 

The Russian forces became increasingly active on the Kharkiv front, with seven clashes reported so far today.

The situation in Kharkiv is "dynamic", it says, with Russian troops trying to push back the Ukrainian units near Vovchansk, Starytsia and Lyptsi.

Russia said on Saturday its forces had captured the village of Starytsia, bringing the total number of villages it has taken in the Kharkiv region to 13.

Russia has been pushing ahead with a ground offensive in recent days that opened a new front in northeastern Ukraine's Kharkiv region and put further pressure on Kyiv's overstretched military. 

Russian forces have also increased their activity on the Siversk front and are attempting to break through Ukrainian defences in Bilohorivka, Verkhnokamianske and Rozdolivka, the update says. 

Oleksandr Usyk defeated British boxing star Tyson Fury to become the undisputed heavyweight champion of the world on Saturday night.

But Fury says the outcome was down to the Ukraine war. 

He disputed his loss after the match, saying: "I believe I won that fight. I think he won a few rounds but I won the majority of them.

"His country is at war, so people are siding with the country at war. Make no mistake, I won that fight in my opinion."

In response, Ukrainian Usyk said he was "ready for rematch," but later added: "I don't think about rematch now, I want to rest."

After today's attacks President Volodymyr Zelenskyy again called on Western allies to supply Kyiv with additional air defence systems to protect Kharkiv and other cities. 

He said there were reports "every hour" of fresh attacks. 

"Missiles, bombs, artillery are the only things that allow Russia to continue its aggression," he said on Telegram. 

"The world can stop Russian terror - and to do so, the lack of political will among leaders must be overcome."

"Two Patriots for Kharkiv will make a fundamental difference," he said, referring to Patriot missile defence systems. 

Air defence systems for other cities and sufficient support for soldiers on the front line would ensure Russia's defeat, the president added. 

This morning, Defence Secretary Grant Shapps said the delay in giving aid to Ukraine gave Russia a window of opportunity for its new offensive. 

Five people have died in strikes on two villages in the Kupiansk district in Kharkiv, local officials say. 

It brings the number of people killed in the Kharkiv region today to 10, after five people died in strikes on a recreation area in a northern suburb of the city of Kharkiv.

Local governor Oleh Syniehubov said Russian forces shelled two villages with a self-propelled multiple rocket launcher. 

At least nine people were injured in the attacks. 

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Parking and Transportation

Fleet services newsletter, may 2024, wex card’s expire on 5/31 – time to pick-up your new card .

WEX fuel credit card swaps have been slow so far, we still have a lot of new cards to give out. If you have not yet picked up your new card please make a plan to do so. All you need to do is bring your old card to our office and we will swap it out. The current cards expire at the end of May. Cards can be exchanged Monday through Friday from 7:00 AM to 6:00 PM.

New Decals for University Healthcare Vehicles

As part of the  new branding initiative of UI Healthcare, Fleet Services will be updating the decals of all healthcare vehicles. The process began on May 6 th , is ongoing, and should be complete in the next 6 months. The plan is to swap for the new branded decals at each vehicle’s next service appointment. 

Who is Considered a Pedestrian in Iowa?

Current law in Iowa defines a pedestrian as a person specifically on foot and does not include people in wheelchairs, riding scooters/skateboarding, or cyclists. Lobbyists and advocacy groups like, AARP Iowa, and the University of Iowa Injury Prevention Research Center pushed to make the language of the law more inclusive. Late last week Governor Kim Reynolds signed a new law that changes the meaning of a pedestrian. The new definition adds some language and now includes “ a person using a pedestrian conveyance”   in addition to a pedestrian on   foot. A pedestrian conveyance is any human-powered device a pedestrian may use to move or move another person. It also includes electric motored devices as long as they produce less than 750 watts. The bill goes into effect on July 1st.  Check out the full article from CBS .

Driving in a Tornado – How to Stay Safe

Never try to outrun a tornado. According to AccuWeather, tornados can travel very quickly and do not follow road patterns. If you are driving and a tornado develops it is best to try to find shelter in a sturdy building. When there is no shelter nearby, experts recommend staying in your car, secured using your seat belt, putting your head down below the window, and covering your head with your hands or a blanket if you have one. If you can safely get to a low-lying area such as a ditch or ravine, basically lower than the roadway, then exit the car and lie down in the area and cover your head with your hands or use a protective covering like a blanket or tarp. Also avoid taking shelter under an overpass. The winds are higher in these openings and flying debris can still get to you. Check out the full article on tornado safety . 

Real ID – New Deadline to be Enforced

There is a new deadline for Real ID, it is now May 7, 2025. Just a little less than a year away. If you fly commercially or need access to federal facilities you will need a REAL ID or another federally approved ID like a passport. Take a look at the Iowa DOT’s info page . Please note, it can take up to 30 days to receive your REAL ID in the mail so plan ahead.

Fleet Services Severe Weather Protocol

When severe weather pops up and the sirens go off, we lock our doors and evacuate to the CAMBUS Maintenance Facility until we get the all-clear. If you have a reservation scheduled to pick up during a severe weather event, please call our office ahead of time. Our phones will be forwarded to a manager’s cell phone, and they will give you instructions to get your vehicle. We will also leave a sign on our door, so you know where we are.

Honest Mikes Used Cars

Vehicle sale season is on-going and we have a nice variety of vehicles at auction now and coming soon. Check out our GovDeals auction page to view what we currently have listed.

Fleet Factoid

According to Consumer Affairs, Louisiana is the state with the most incidents of road rage. To come up with their ranking, CA analyzed data on aggressive driving, rates of speeding/careless driving, tickets, accidents, fatalities, and traffic incidents involving gun violence, and assigned each state a “Road Rage” score. Iowa was ranked 39 th and New Hampshire was 50 th , having the nicest drivers. Check out the full article from Consumer Affairs .