job description sales marketing resume

• • Orchestrated the integration of marketing platforms across global markets, leading to a 25% increase in marketing reach.
• • Pioneered a data analytics framework that enhanced lead qualification processes, boosting sales productivity by 30%.
• • Spearheaded a cross-departmental collaboration initiative that reduced operation costs by 15% without compromising quality.
• • Implemented a market segmentation strategy leading to more personalized customer targeting and a 20% higher conversion rate.
• • Successfully aligned marketing and sales objectives with a unified operations strategy, driving a consistent 10% year-over-year growth in qualified leads.
• • Led the global expansion of our sales infrastructure using SFDC, resulting in a 35% increase in sales effectiveness across all territories.
• • Developed a lead scoring system that improved the efficiency of the sales funnel, increasing the lead conversion rate by 40%.
• • Directed the integration of HubSpot with existing CRM tools to provide real-time marketing analytics, enhancing decision making.
• • Managed an international project team which executed the go-to-market strategy for new product launches, leading to a 50% increase in initial sales.
• • Initiated a sales enablement program that reduced the sales cycle by 25% through superior training and support tools.
• • Cultivated a culture of continuous improvement by embedding analytics in daily operations, leading to a 15% uplift in sales process adherence.
• • Designed and executed a comprehensive analytics suite that increased marketing campaign ROI by 60%.
• • Implemented a new reporting structure for marketing campaigns that provided deeper insights into channel effectiveness.
• • Closely worked with sales leaders to forecast quarterly sales targets, leading to a 90% accuracy rate.
• • Enhanced customer segmentation techniques, resulting in a 30% increase in customer retention.

5 Marketing And Sales Resume Examples & Guide for 2024

Your marketing and sales resume must showcase a proven track record of success. Highlight your ability to develop innovative strategies that drive growth. Demonstrate your expertise in converting leads into customers. Ensure your resume reflects strong communication skills and a knack for building lasting relationships.

All resume examples in this guide

Traditional

Resume Guide

Resume Format Tips

Resume Experience

Skills on Resume

Education & Certifications

Resume Summary Tips

Additional Resume Sections

Key Takeaways

Crafting a resume that effectively showcases your achievements and impact in marketing and sales can often be challenging due to the necessity of quantifying success and demonstrating strategic thinking. Our comprehensive guide is designed to help you navigate this challenge by providing you with industry-specific examples and tips to articulate your unique contributions and results-driven approach in your resume.

• marketing and sales resumes that are tailored to the role are more likely to catch recruiters' attention.
• Most sought-out marketing and sales skills that should make your resume.
• Styling the layout of your professional resume: take a page from marketing and sales resume examples.

How to write about your marketing and sales achievements in various resume sections (e.g. summary, experience, and education).

• Food Cashier Resume Example
• Territory Sales Manager Resume Example
• Sales Marketing Manager Resume Example
• Regional Account Manager Resume Example
• Senior Sales Engineer Resume Example
• Sales Merchandiser Resume Example
• Merchandise Manager Resume Example
• Sales Team Leader Resume Example
• Manager Retail Resume Example
• Channel Sales Manager Resume Example

Best practices for the look and feel of your marketing and sales resume

Before you even start writing your marketing and sales resume, first you need to consider its layout and format .

What's important to keep in mind is:

• The reverse-chronological resume is the most widely used format to present your experience, starting with your latest job.
• Your marketing and sales resume header needs to include your correct, professional contact details. If you happen to have a professional portfolio or an updated LinkedIn profile, include a link to it.
• Ensure your resume is no longer than two pages - you don't have to include irelevant experience on your resume just to make it look longer.
• Unless specified otherwise, submit your resume in the most popular format, the PDF one, as this will ensure your marketing and sales resume isn't altered.

Upload & Check Your Resume

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

Always remember that your marketing and sales certifications can be quantified across different resume sections, like your experience, summary, or objective. For example, you could include concise details within the expertise bullets of how the specific certificate has improved your on-the-job performance.

Fundamental sections for your marketing and sales resume:

• The header with your name (if your degree or certification is impressive, you can add the title as a follow up to your name), contact details, portfolio link, and headline
• The summary or objective aligning your career and resume achievements with the role
• The experience section to curate neatly organized bullets with your tangible at-work-success
• Skills listed through various sections of your resume and within an exclusive sidebar
• The education and certifications for more credibility and industry-wide expertise

What recruiters want to see on your resume:

• Proven track record of meeting or exceeding sales targets with specific figures and achievements
• Demonstrable experience in developing successful marketing strategies and campaigns
• Strong understanding of customer relationship management (CRM) tools and data analysis software
• Expertise in digital marketing techniques such as SEO, PPC, email marketing, and social media advertising
• Excellent communication and negotiation skills, with the ability to build rapport with clients and partners

The marketing and sales resume experience section: a roadmap to your expertise

The resume experience section provides you with an opportunity to tell your professional narrative.

Recruiters, reading between the lines of your resume, use the experience section to better understand your unique skill set, accomplishments, and what unique value you bring about.

Discover five quick steps on how to write your experience section:

• Curate only relevant experience items to the role and include the company, description, and dates; all followed by up to six bullets per experience item;
• Each experience item should feature tangible results of your actions - if you can include a number or percent, this will further highlight your aptitude;
• If you've received any managerial or customer feedback, use short excerpts of it as further social proof of your technical or people skills;
• Make sure you're using the appropriate verb tense when listing your responsibilities;
• Within the description for each role, you could summarize your most noteworthy and relevant achievements.

Now, take note of how a real-world marketing and sales professional received opportunities at industry leaders with these resume experience sections:

• Spearheaded the development of an integrated marketing strategy, encompassing both digital and traditional channels, which increased lead generation by 45% in the first year.
• Negotiated and secured major contracts with key industry partners that expanded market reach by 35% and solidified brand recognition.
• Directed a cross-functional team to deliver a sales campaign which directly contributed to a 25% year-on-year revenue growth.
• Instrumental in the conceptualization and launch of a new product line which accounted for 20% of the company’s annual revenue.
• Improved sales processes through the implementation of CRM software, resulting in a 30% increase in sales team productivity.
• Championed the use of data-driven decision making for marketing strategies, which lead to a reduction in customer acquisition costs by 22%.
• Executed a regional sales expansion plan, capturing a 20% market share increase in untapped territories.
• Designed and executed a digital marketing campaign for a flagship product, garnering 2 million online engagements.
• Established a successful customer loyalty program, enhancing customer lifetime value by 15%.
• Pioneered a shift towards inbound marketing tactics, which improved lead quality by 40% and reduced marketing costs by 18%.
• Led a cross-market collaboration initiative to align sales and marketing efforts across four international offices.
• Piloted a new sales training program that improved new hire ramp-up efficiency by 50%.
• Initiated and managed a strategic partnership with key industry influencers, resulting in a 60% upsurge in brand mentions and a 30% increase in website traffic.
• Boosted regional sales by 40% through targeted customer segmentation and personalized marketing campaigns.
• Managed a budget of $4 million for marketing and sales, reallocating funds to high return on investment activities.
• Led a product rebranding initiative that revitalized a declining product line, ultimately capturing a 15% market share growth.
• Implemented a social media strategy that increased brand engagement by 300%.
• Developed strategic partnerships with local businesses which led to the co-creation of marketing content and a 25% increase in cross-promotional sales.
• Drove a 50% increase in B2B sales through the establishment of a lead nurturing program tailored to different stages of the sales funnel.
• Orchestrated an annual trade show event that attracted over 10,000 participants and generated $1.5 million in sales opportunities.
• Optimized the sales force's performance through implementation of a customized sales enablement tool.
• Overhauled digital marketing to prioritize SEO and content marketing, doubling organic traffic and increasing lead conversion by 35%.
• Executed a sales training initiative utilizing virtual reality technology, increasing the team's close rate by 20%.
• Collaborated closely with the product team to refine messaging based on customer feedback and sales data, markedly improving market fit.
• Optimized online sales channels which led to a consistent 25% annual growth in e-commerce revenue.
• Planned and executed a direct mail campaign that resulted in the highest ever response rate of 5%.
• Developed a comprehensive pricing strategy across multiple product lines that improved overall profitability by 10%.
• Crafted and deployed a content marketing strategy that positioned the company as a thought leader and contributed to a 40% increase in web traffic.
• Facilitated international market entry strategies, which resulted in establishing distribution in 3 new countries and a 20% increase in international sales.
• Implemented dynamic pricing models using market data analysis, enhancing competitive positioning and growing margin by 12%.

Quantifying impact on your resume

• Include the total revenue generated from sales campaigns you've led or contributed to.
• Specify the percentage increase in sales or market share during your tenure.
• Document the number of new clients acquired through your marketing strategies or sales efforts.
• State the conversion rates you’ve achieved in your campaigns to show effectiveness in lead generation.
• Detail cost savings from efficiency improvements or budget optimizations you implemented.
• Present the number of projects managed simultaneously to demonstrate multitasking and project management skills.
• List the size of the teams you've supervised or collaborated with, indicating leadership and teamwork abilities.
• Mention any quantifiable awards or rankings, such as "Top Salesperson" or "Highest Customer Satisfaction Score."

Action verbs for your marketing and sales resume

Remember these four tips when writing your marketing and sales resume with no experience

You've done the work - auditing the job requirements for keywords and have a pretty good idea of the skill set the ideal candidate must possess.

Yet, your professional experience amounts to a summer internship .

Even if you have limited or no professional expertise that matches the role you're applying for, you can use the resume experience section to:

• List extracurricular activities that are relevant to the job requirements. Let's say you were editor-in-chief of your college newspaper or part of the engineering society. Both activities have taught you invaluable, transferrable skills (e.g. communication or leadership) that can be crucial for the job;
• Substitute jobs with volunteer experience. Participating in charity projects has probably helped you develop an array of soft skills (e.g. meeting deadlines and interpersonal communications). On the other hand, volunteering shows potential employers more about you: who you are and what are the causes you care about;
• Align job applications with your projects. Even your final-year thesis work could be seen as relevant experience, if it's in the same industry as the job you're applying for. Ensure you've listed the key skills your project has taught you, alongside tangible outcomes or your project success;
• Shift the focus to your transferrable skills. We've said it before, but recruiters will assess your profile upon both job requirements and the skills you possess. Consider what your current experience - both academic and life - has taught you and how you've been able to develop your talents.

Recommended reads:

• How To List Certifications On A Resume (Examples Included)
• How to List a Major & Minor on Your Resume (with Examples)

If you happen to have some basic certificates, don't invest too much of your marketing and sales resume real estate in them. Instead, list them within the skills section or as part of your relevant experience. This way you'd ensure you meet all job requirements while dedicating your certificates to only the most in-demand certification across the industry.

Popular marketing and sales hard skills and soft skills for your resume

Apart from assessing your professional expertise, recruiters are on the lookout for whether your skills align with the job.

Your profile would thus be assessed in regard to your:

• Hard or technical skills - your ability to perform on the job using particular technologies or software
• Soft skills - how you adapt, communicate, and thrive in different environments.

Both types of skills - hard and soft skills - are important for your resume, so make sure to create a dedicated skills section that:

• Lists up to five or six skills that align with the job advert.
• Integrates vital keywords for the industry, but also reflects on your personal strengths.
• Builds up further your skills with an achievements section within which you explain what you've achieved thanks to using the particular skill.
• Aims to always quantify in some way how you've used the skill, as it's not enough to just list it.

What are the most sought out hard and soft skills for marketing and sales roles?

Check out the industry's top choices with our two dedicated lists below:

Top skills for your marketing and sales resume:

Market Research

Sales Forecasting

CRM Software Proficiency

Data Analysis

Digital Marketing

Content Creation and Management

Social Media Advertising

Email Marketing

Negotiation Techniques

Communication

Problem-Solving

Adaptability

Collaboration

Time Management

Active Listening

Emotional Intelligence

Listing your relevant degrees or certificates on your marketing and sales resume is a win-win situation. Not only does it hint at your technical capabilities in the industry, but an array of soft skills, like perseverance, adaptability, and motivation.

Education section and most popular marketing and sales certifications for your resume

Your resume education section is crucial. It can indicate a range of skills and experiences pertinent to the position.

• Mention only post-secondary qualifications, noting the institution and duration.
• If you're still studying, highlight your anticipated graduation date.
• Omit qualifications not pertinent to the role or sector.
• If it provides a chance to emphasize your accomplishments, describe your educational background, especially in a research-intensive setting.

Recruiters value marketing and sales candidates who have invested their personal time into their professional growth. That's why you should include both your relevant education and certification . Not only will this help you stand out amongst candidates, but showcase your dedication to the field. On your marketing and sales resume, ensure you've:

• Curated degrees and certificates that are relevant to the role
• Shown the institution you've obtained them from - for credibility
• Include the start and end dates (or if your education/certification is pending) to potentially fill in your experience gaps
• If applicable, include a couple of job advert keywords (skills or technologies) as part of the certification or degree description

If you decide to list miscellaneous certificates (that are irrelevant to the role), do so closer to the bottom of your resume. In that way, they'd come across as part of your personal interests, instead of experience. The team at Enhancv has created for you a list of the most popular marketing and sales certificates - to help you update your resume quicker:

The top 5 certifications for your marketing and sales resume:

• Professional Certified Marketer (PCM) - American Marketing Association (AMA)
• Certified Professional Sales Person (CPSP) - National Association of Sales Professionals (NASP)
• Certified Sales Leadership Professional (CSLP) - Sales Management Association (SMA)
• Google Ads Certification - Google
• HubSpot Inbound Marketing Certification - HubSpot Academy

Highlight any significant extracurricular activities that demonstrate valuable skills or leadership.

• How to List Continuing Education on Your Resume

Best practices to your marketing and sales resume summary or objective

To start, how do you know if you should include a resume summary or a resume objective ?

• Resume summaries are ideal for marketing and sales professionals with more experience, who'd like to give a quick glimpse of their biggest career achievements in the top one-third of their resumes.
• On the other hand, resume objectives serve as a road map for recruiters. Candidates use the objective to show how their experience aligns with the marketing and sales role they're applying for while showcasing the North Star of their career (or where they want to be as a professional in the next couple of years).

The resume summary or resume objective could be the perfect fit for your marketing and sales resume. The function of both is to highlight your professionalism succinctly. So, keep your writing specific: include no more than four sentences and target your application to the role. Here's how these specific resume sections help the marketing and sales candidates stand out.

Resume summaries for a marketing and sales job

• With over 12 years of experience driving robust marketing campaigns and fostering strategic sales initiatives for Fortune 500 companies, I have honed an extensive background in digital marketing, analytics, and cross-functional team leadership. Notably, I spearheaded a campaign that resulted in a 30% increase in year-over-year revenue.
• Former Financial Analyst transitioning into the marketing and sales sector, bringing a robust quantitative background, acute analytical prowess, and keen market insight. My eight years of financial experience provide a unique perspective on customer value optimization and data-driven decision-making in sales strategies.
• As an award-winning Sales Manager with more than a decade at the forefront of the tech industry, my expertise lies in creating dynamic sales processes and developing new market strategies. I led a team that outperformed sales targets by 50% for three consecutive years through the implementation of an innovative sales training program.
• Transitioning from a 10-year career in healthcare management, my objective is to leverage strong communication skills, expansive network, and experience in leading high-performance teams to excel in a marketing and sales environment where I can affect positive change in consumer engagements and market reach.
• A rising enthusiast in marketing and sales, I am eager to contribute fresh ideas, unyielding energy, and a passion for consumer trends to a dynamic team. With a Bachelor’s in Marketing and hands-on internship experience, my objective is to deliver innovative solutions and drive meaningful consumer interactions.
• Having newly graduated with a B.A. in Communication, I am committed to applying my academic learnings and internship experience in social media campaigns to foster effective customer relations and enhance sales tactics within a fast-paced environment that values creative marketing strategies.

Showcasing your personality with these four marketing and sales resume sections

Enhance your marketing and sales expertise with additional resume sections that spotlight both your professional skills and personal traits. Choose options that not only present you in a professional light but also reveal why colleagues enjoy working with you:

• My time - a pie chart infographic detailing your daily personal and professional priorities, showcasing a blend of hard and soft skills;
• Hobbies and interests - share your engagement in sports, fandoms, or other interests, whether in your local community or during personal time;
• Quotes - what motivates and inspires you as a professional;
• Books - indicating your reading and comprehension skills, a definite plus for employers, particularly when your reading interests align with your professional field.

Key takeaways

• The layout of your resume should take into consideration your professional background while integrating vital sections and design elements;
• Highlight your most pertinent achievements for the role all through different sections;
• Be very specific when selecting your certifications, hard skills, and soft skills to showcase the best of your talents;
• Include within the top one-third of your marketing and sales resume a header and summary to help recruiters understand your experience and allocate your contact details. A skills box is optional, but it will help you align your expertise with the role;
• Detail the full extent of your professional experience with specific bullets that focus on tasks, actions, and outcomes.

Looking to build your own Marketing And Sales resume?

• Resume Examples

Quitting Your Job Without Another One Lined Up: Pros and Cons

How to create a cover letter for an internal position, 10 cv mistakes you need to avoid, how to add self taught programmer on your resume, how to use numbers on your resume, 10 career paths to take after graduation.

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Sales Resume - Example & Writing Guide for 2024

You’re a sales rep.

You use your skills to sell products or services to customers and companies.

But when it comes to creating a convincing resume, you’re left confused.

How do you make a sales representative resume, anyway?

Surely it’s no different than a resume for any other profession, right?

Fortunately, this guide will answer all of your questions. In fact, we take you through a simple step-by-step process to creating a sales resume with a super-high conversion rate . 

• An example of a finished sales resume that works
• How to write a sales representative resume that’ll fill up your interview diary
• How to make your sales representative resume stand out [with top tips & tricks]

Before we look at the finer details, here’s a sales resume example , created with our very own online resume builder :

Looks good, right?! Follow the steps below to create a sales representative resume that get results, just like the above example.

Applying for a different job position? Feel free to check out our related resume examples here:

• Sales Associate Resume
• Marketing Executive Resume
• Marketing Resume

How to Format a Sales Representative Resume

Before you can wow the recruiter with your vast sales expertise, you need to pick the best format.

Basically, you need to make your resume easy to read.

You will also want to highlight your core strengths, which rely on choosing the correct format for your specific situation.

If you want to impress, the “ reverse-chronological ” resume format is recommended. Essentially, it puts your most recent and most notable strengths at the top, which allows the recruiter to see your value in an instant. We recommend starting with this format .

The following resume formats also get our approval:

• Functional Resume – If you’re confident about your sales skills, but lack the experience, this resume format is recommended
• Combination Resume – Combining both “Functional” and “Reverse-Chronological” formats, use this format if you’re an experienced sales representative

Once you’ve chosen your format, you need to organize your resume layout .

Use a Sales Representative Resume Template

Here’s the harsh truth –

You won’t get any sales job if your resume isn’t formatted correctly.  

It needs to be scanned by humans and robots alike. 

You could use Word, but the resume format is at risk of falling apart with a single change.

If you want to skip formatting issues, use a sales rep resume template .

What to Include in a Sales Representative Resume

The main sections in a sales representative resume are:

• Work Experience
• Contact Information

Want to go a step further? You can also add these optional sections:

• Awards & Certification

Interests & Hobbies

That sounds great, but what do we write for each of these sections? 

Read on to learn how.

Want to know more about resume sections? View our guide on What to Put on a Resume .

How to Correctly Display your Contact Information

Unlike your sales presentations, this section doesn’t require flair.

But it must be factually correct. 

One misplaced digit can completely destroy your chances of receiving a phone call.

The contact information section must include:

• Title – Align this to the job description. In this case, “Sales Representative”
• Phone Number – Check this multiple times
• Email Address – Use a professional email address ([email protected]), not your childhood email ([email protected])
• (Optional) Location – Applying for a job abroad? Mention your location and if you are open to relocate.
• Phillip Green - Sales Representative. 101-358-6095. [email protected]
• Phillip Green - Superhero Salesman. 101-358-6095. [email protected]

How to Write a Sales Representative Resume Summary or Objective

Just like a customer glancing over products on the shelf, the hiring manager will only spend just a few seconds looking at each resume.

Although worrying, this fact highlights the importance of a resume that makes a big impact within the first few sentences.

But how can you do this?

Well, by using a resume summary or objective.

These are short, snappy paragraphs that sit at the top of your resume, just under your contact information.

But how do the two differ and which one should you pick?

A resume summary is a 2-4 sentence summary of your professional experiences and achievements.

• Experienced sales representative with a strong background in boosting sales for a diverse clientele. Seeking to leverage solid sales skills and extensive technology knowledge to be the senior sales rep for Random Technology Store. Notable achievements include achieving over $250,000 in sales for every fiscal quarter, maintaining relationships with 15+ large contractor companies, and increasing gross profit by 42% from 2017 to 2019.

A resume objective is a 2-4 sentence snapshot of what you want to achieve professionally.

• Motivated individual with passion and vast knowledge of gaming technology, seeking to become the new sales representative for Random Technology Store. Experience includes working as a sales associate to help customers find products, answer stock questions, and promote store awards program.

So, which one is best, summary or objective?

Whether you choose a summary or objective will depend on your experience as a sales representative. Those with a strong history on the sales floor should go with a resume summar y, whereas those who have sales skills, but lack the industry experience, should choose an objective.  

• As a sales representative, you know that benefits sell. As such, make it clear how your experiences and skills will HELP the company.

How to Make Your Sales Work Experience Stand Out

The recruiter is looking for someone that can sell.

And when we say sell, we mean SELL .

The easiest way to prove that you can sell ice to the Eskimos is with your work experience .

Here’s the best way to structure your work experience section:

• Position Name/Title
• Company Name
• Responsibilities & Achievements

Sales Representative

WeSellCars Ltd.

03/2015 - 06/2020

• Achieved over $250,000 in sales for every fiscal quarter 
• Maintained relationships with 15+ large contractor companies
• Increased gross profit by 42% from 2017 to 2019
• Lead and presented all company product promotions

To really sell your value, you should focus on your best achievements, rather than your daily tasks.

Instead of saying:

“Sales lead”

“Achieved over $250,000 in sales for every fiscal quarter.”

Simply put, the first statement is way too vague. It shows you were in charge of sales, but it doesn’t say whether you actually sold anything or not. 

The second statement shows that you managed to sell A LOT , and consistently too. Hard numbers that prove your skills – can’t argue with that!

What if You Don’t Have Work Experience?

Maybe you’re a graduate looking for your first sales job?

Or maybe, you have experience in sales-related jobs, but never as a sales representative?

Don’t worry –

Simply list all previous job responsibilities that are most relevant to the job description.

Even though you haven’t held an official sales representative job title , it doesn’t mean you don’t have relevant experience or skills.

Are you recent graduate? Make sure to check out our student resume guide !

Use Action Words to Make Your Sales Resume POP!

…are all common words that the recruiter sees time and time again.

However, you want to separate your resume from the competition, which means using power words to make your achievements stand out:

• Conceptualized
• Spearheaded

How to Correctly List your Education

Next, it’s time to talk about your education.

Depending on the job you apply for, you may require a degree or high school diploma. 

Those with impressive sales achievements may not need to impress with their education at all.

There’s nothing too complicated with this section, just list the basics in the following format:

• Degree Type & Major
• University Name
• Years Studied
• GPA, Honours and relevant courses.

B.A. in Strategies in Sales Management

University of Michigan

2012 - 2016

• Relevant Courses: Sales Forecasting & Budgeting, Developing Strategic Relationships with Major Customers, Managing Sales-Related Change, Developing and Using Customer Insight

We understand that you may have further questions. If so, here are the answers to some of the most frequent questions that we get:

What if I have not yet finished my studies?

• Regardless of whether you’re a sales graduate or still studying, you should still mention every year of education to date

Should I include my high school education?

• Just include your highest form of education, which will likely be your high school education if you didn’t go to college 

What is more important, my education or experience?

• In the sales field, your experiences are the most important, so those go first.

Be sure to check out our guide on how to list education on a resume .

Top 15 Skills for a Sales Resume

A top sales representative is able to show their talents through the number of sales they convert.

You won’t even get to that stage if don’t include the correct skills on your resume.

Here are some of the most common sales skills that the recruiter will be looking for:

• Product Knowledge
• Rapport Building
• Time Management
• Product Presentation
• Contract Negotiation
• Closing Sales
• Prospecting
• Public Speaking
• Problem Solving
• Conflict Resolution

Here’s a more comprehensive list of 100+ must-have skills this year .

What Else Can You Include?

We’ve now covered every essential resume section .

But ask yourself one question –

Have you done enough to make the sale ?

You need your resume to stand out !

Adding additional sections can really round you out as a candidate.

Awards & Certifications

Have you won salesperson of the month?

Have you completed any courses to improve your sales skills?

If you said yes to any of the above, make sure to mention them in your resume!

Here’s an example:

Awards & Certificates

• “The Art of Sales” - Coursera Certificate
• “Public Speaking Masterclass” - MadeUpUniversity

As a sales representative, you will be communicating with a diverse clientele. 

As such, it can be useful to know other languages.

Either way, being able to speak a second language is always an impressive skill to a hiring manager, so feel free to add a language section if you have space.

Rank the languages by proficiency:

• Intermediate

This section simply requires a sentence about what you like to do when you aren’t working. 

Doing this allows the hiring manager to see what kind of person you are. 

This section also adds a more personal touch to your resume.

Here’s which hobbies & interests you may want to mention.

Include a Cover Letter with Your Resume

Want to increase your chances of getting the interview call?

Attach a cover letter with your resume.

Cover letters are still an important part of the hiring process.

You see, a cover letter is a specific and personal piece of content. 

Unlike an applicant that sends a generic resume to every company, a cover letter shows the hiring manager that you care about working for their company.

Here’s the winning formula:

You should complete the following sections:

Personal Contact Information

Your full name, profession, email, phone number, location.

Hiring Manager’s Contact Information

Full name, position, location, email

Opening Paragraph

It’s no secret that recruiters skim through applications. As such, your opening paragraph must be immensely powerful. Use concise language to mention:

• The position you’re applying for
• Your experience summary and best achievement to date

Once you’ve sparked the reader’s interest, you can get deeper into the following specifics:

• Why you chose this specific company
• What you know about the company
• How are your top skills relevant for the job
• Which similar industries or positions have you worked in before

Closing Paragraph

• Don’t just end the conversation abruptly, you should:
• Conclude the points made in the body paragraph
• Thank the hiring manager for the opportunity
• Finish with a call to action. This is a good way to start a conversation. A simple “At your earliest opportunity, I’d love to discuss more about how I can help company X” will work

Formal Salutations

End the letter in a professional manner. Something like, “ Kind regards ” or “ Sincerely. ”

For more inspiration, read our step-by-step guide on how to write a cover letter .

Key Takeaways

If you combined your sales skills with the advice above, you should have successfully convinced the recruiter to give you an interview. 

Before leaving, let’s sum it all up:

• Format your sales resume correctly. Prioritize the reverse-chronological format, and then follow the best practices on content layout
• Start your resume with a summary or objective to hook the recruiter
• Highlight your top sales achievements, rather than your daily duties
• Use your sales skills to write a convincing cover letter

Suggested Reading:

• The One-Page Resume of Richard Branson
• What Is Your Greatest Accomplishment? [3 Proven Answers]
• 101 Career Paths for Every Personality [2024 Guide]

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Samples › Sales and Marketing Executive

Sales and Marketing Executive Sample

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Selling is your middle name. Not literally, of course. But it just so happens that you have a knack for the art. If you’re a Sales and Marketing Executive, you already understand how important it is to make the right impression on people. When you’re writing your Sales and Marketing Executive resume, you should apply the same principles as you would to any other promotional materials. 

Want to know how to perfect this document? You’ve come to the right place. 

Here at ZipJob, we have the tools that you need to supercharge your job seeking experience and make it a breeze. In the following Sales and Marketing resume example guide, we will be looking at how to write a resume and what skills you should be including. We’ll also include a Sales and Marketing Executive resume example you can reference. Sit back, relax, and read on.

How to write a resume

Ready to get started and work on your Sales and Marketing Executive resume? If you’re itching to put pen to paper, you’re in the right place. Perfecting this document is about knowing what to say, how to say it, and what sections you need to include. With that in mind, take a look at our advice here and follow it to create an application that suits your needs. We cover the following topics:

Including the right keywords

Making an impression with your summary

Formatting your Sales and Marketing Executive resume perfectly

Using the right tone

Quantifying your experiences

Implementing the STAR method

Including the right contact information

Tailoring your resume to each position

Include the right keywords 

First up, you need to do some keyword research. You may be used to doing this if you have ever worked in the SEO field. Most employers now use Applicant Tracking Systems (ATS) . The software acts as a gatekeeper – filtering incoming applications and resumes. To do this, it ranks each new resume by how well it fits the criteria and the keywords it includes. 

To figure out what the relevant keywords are, you can go back to the original job advert. Take a look to see what terminology the hiring manager has used in the post. Chances are, the words that you find here will be the same ones that the ATS system searches for. By naturally weaving the words throughout your Sales and Marketing Executive resume, you can boost your chance of success. 

Make an impression with your summary 

The summary is the short paragraph that sits at the top of your Sales and Marketing Executive resume. Think of it like an elevator pitch – it’s a short description that sells you to the hiring manager. The best way to approach this task is to consider what your USP is. What do you bring to the table that other candidates lack? When you have answered that question, you can start writing this section of your resume. Lead with your strongest attribute here. 

Format your resume perfectly 

Spoiler: Hiring managers expect to see a specific layout when they review resumes. You should aim to adhere to that style so that your application doesn’t stand out for the wrong reasons. The best way to do that is to make sure that you include a header, summary, work experience, skills section (or core competencies), and education section. If you need some help writing each of these parts of your application, you should check out these guides: 

How To Write Your Resume’s Work Experience Section

How To Write Your Resume’s Education Section

Good Skills To Put On Your Resume

While that’s the bare bones of what you need to include, it’s worth considering whether additional sections will help you to add some value. For example, adding a specific  Volunteer Experience section or a Technical Skills section may be the way to go. Before you rush to add an extra section onto your document, ask yourself whether you need to do so.

Kick off your resume with your most recent experience! 

When writing your resume, make sure you start with your most recent accolades at the top of the page. As you work your way down, work back in time. This approach is the most common one and it’s known as the reverse-chronological format . Give it a go now. 

Use the right tone 

Sales and marketing rest upon winning over clients with the right words. Your resume is no different. When you are writing this document, make sure that you use the ideal tone. You want to show the hiring manager that you are passionate and enthusiastic. Make sure that you include action verbs, enticing adjectives, and formal language. All of the above will help you make a lasting impression on the reader and have them coming back for more. 

Quantify your experiences

If you have a ton of sales and marketing experience, now is the time to show it off. Let the hiring manager know what you have done and — most importantly of all — how it impacted your previous employer. One of the best approaches is to quantify your experience. That means adding in details, such as statistics, timelines, and numbers. This approach means that you give the hiring manager a clear view of your accomplishments at any company. 

As you incorporate your quantifiable experience, be sure to only include relevant information that adds value to your resume. For each position, include three to seven bullet points for your key accomplishments that begin with strong action verbs. Also avoid merely listing job duties and responsibilities.

Try the STAR method 

The STAR method is a tried and tested way of showcasing your experiences to the hiring manager. With this approach, you start by spelling out the details of the Situation and the Task that you had to complete as a result of that. When you have done that, you next move onto the Action that you took and the Result of your action. 

When you use this as an outline, you can quickly upgrade your resume. You will be able to show the hiring manager the cause and effect of your actions. It’s a small thing that can make a huge difference. 

Include the right contact information

When you’re creating the header of your resume, include only the necessary contact information standard for today’s resume format. This includes your name, cell phone number, and email address. 

For your location, only include the city and state - do not include your complete address, as this is considered too much information. Also avoid including certain information that could lead to discrimination, like your gender, age, and marital status. If you include these items, employers will often move your resume to the trash pile to avoid the potential for discrimination claims. 

Finally, including a LinkedIn URL is optional and generally recommended, assuming your LinkedIn profile is current and up-to-date. In lieu of a LinkedIn URL, you can opt to include a URL to a professional portfolio or website.  

Tailor your Sales and Marketing Executive resume to each position

Once you have a good Sales and Marketing Executive resume you feel good about, it’s important to tweak it for each job description you apply to. Be sure to review each job description and update necessary keywords, skills, and accomplishments that best align with each job before you hit “submit.”

Sales and Marketing Executive resume example 

How confident are you feeling about your Sales and Marketing Executive resume? By this point, you should have a relatively clear idea of how it needs to look. If you need more inspiration, you can always refer to the following resume sample for a position.

City, State or Country if international

Phone | Email

LinkedIn URL

SALES AND MARKETING EXECUTIVE PROFESSIONAL

Revenue-driven, goal-oriented, bilingual Sales and Marketing Executive highly regarded for innovating and executing new sales programs and promotional strategies that improve overall company performance. Proven track record of expertly managing multi-unit operations while integrating new technologies to automate and enhance the efficiency of daily functions. Known for crafting engaging and creative ads, magazine features, social media posts, and other marketing collateral that increase market share and brand awareness. Out-of-the-box thinker recognized for building and leading teams that consistently achieve all quality and revenue goals.

CORE COMPETENCIES

Technology Integration

Relationship Building

Operations Management

Retail Operations

Brand Development

Consultative Sales

Customer Service

Business Development

Leadership/ Coaching

Market Analysis

Strategic Marketing

Negotiations

Relationship Management

B2B and B2C Sales

PROFESSIONAL EXPERIENCE

Sales and Marketing Executive

Company | Location | Year to Year

Responsibilities

Oversee all staff training, operations, and stock management duties; contribute to hiring and onboarding processes.

Regularly interact with XX+ sales representatives and account managers across all outlets to understand consumer demands, market needs, and target demographics for different products.

Train in various areas with department heads, including wholesale purchasing, development, and categorization of products, administration, human resources, and dispatch processes.

Simplify organizational system for inventory in retail outlets holding XX+ unique items.

Modernize and optimize inventory management across all facilities.

Introduce expanded item details to inventory database, including category, supplier code, total number of pieces, currency of purchase, and purchase price.

Increase efficiency of product dispatch process between warehouses and retail outlets by XX%, employing an expedited and cost-effective method.

Produce sales targets and communicate goals to team members.

Sales Representative

Generated leads through cold-calling, networking, and advertising.

Exceeded personal and corporate sales goals.

Negotiated all contracts with prospective clients.

Helped determine pricing schedules for quotes, promotions, and negotiations.

Prepared weekly and monthly reports.

Gave sales presentations to a range of prospective clients.

Coordinated sales efforts with marketing programs.

Understood and promoted company programs.

Obtained deposits and balance of payment from clients.

Prepared and submitted sales contracts for orders.

Visited clients and potential clients to evaluate needs or promote products and services.

Maintained client records.

Answered client questions about credit terms, products, prices, and availability.

Sales Associate

Increased sales over XX%, working directly with clients to develop rapport, build sales based on needs and desires, and close deals promptly.

Exceeded all personal and corporate sales quotas on a continuous basis.

Worked comfortably in multi-branded environments.

Provided outstanding and professional customer support resulting in XX% customer satisfaction rating.

Handled account details regularly through email and phone in a timely manner.

Managed office responsibilities such as daily inventory of products, staff scheduling, office organization, and promotional events.

Trained and mentored XX new associates.

Maximized profitability through superior customer service, effective and prompt communication, and follow-up on all pending matters with the customer.

Utilized superior communications skills to motivate staff and develop effective working relationships with peers, executives, and clients.

Delivered unsurpassed customer service, ensuring client loyalty.

Complied with all established policies and procedures.

Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)

Relevant Coursework: List coursework taken (even include those you are planning on taking)

Awards/Honors: List any awards, honors or big achievements

Clubs/Activities: List clubs and activities in which you participated

Relevant Projects: List 2-3 projects you have worked on

As you can see here, each section is clearly defined and laid out. The sections are filled out with high value information that is sure to win over even the most discerning hiring manager.

Key hard & soft skills for a Sales and Marketing Executive

Next up, let’s deal with the skills section. This part of your resume needs to sell the competencies that you have. Key skills include executive-level leadership, strategic planning, selling techniques, and marketing campaigns. You should highlight your greatest accomplishments to show your strongest self. However, there's one thing to remember.

When you write your bullet points, make sure that you include both hard and soft skills. Hard skills relate directly to the job and may be technical. For example, “market analysis” and “technology integration” would come under this banner. Soft skills are more transferable and would be useful in a wide selection of different positions. These may include “relationship building” and “leadership”. Take a look at some of the examples we have shared below.

Sales and Marketing Executive resume example of hard skills:

Strategic Planning

Program Management

Profitability

Productivity and Efficiency

Team Leadership

Forecasting

Cold Calling

Customer Relationship Management (CRM)

Sales and Marketing Executive resume example of soft skills:

Collaboration

Organization

Time Management

Interpersonal Skills

Communication

Problem Solving

Conflict Resolution

Tech Savviness

Critical Thinking

Sales and Marketing Executive resume: Summary & last words

Writing a Sales and Marketing Executive resume doesn’t have to be tricky. In this guide, we have given you the insights that you need to create an application that turns the hiring manager’s head. Follow our advice to make sure that your resume hits the mark. If you want to take things one step further, why not work with one of our professional resume writers? Working with a trusted expert means that you will have the competitive edge from the start.

Introduction to ZipJob: Professional resume writers

At ZipJob, we offer everything you need to take your career to the next level. We have a team of expert resume writers who work closely with clients to create winning applications. Since we have launched, we’ve helped 3,000+ professionals across 65 different industries reach and even exceed their professional goals. Whatever your ambitions are, there’s no time like the present to start investing in your future. Get ahead of the competition now. 

Why you should make use of our resume writing services to land your next Sales and Marketing Executive job

You already know the value of perception. When you work in sales and marketing, you understand that people will judge you based on your promotional material. Your resume is exactly that. Rather than leaving anything to chance, why not invest in this part of the process. Working with one of our excellent resume writers means that your application will be a cut above the rest. You can trust the team to create a stellar Sales and Marketing Executive resume that ticks all of the boxes! 

Resume writing service for a Sales and Marketing Executive: Let us write your resume

The ZipJob resume writing service is your secret weapon. If you want to win more interviews, get hired faster than ever, and land high-paying jobs, working with us is the answer. We will help you create a Sales and Marketing Executive resume that converts. Whatever your career aspirations are, we will help you to make them a reality. We understand sales and marketing in-depth and can support you every step of the way. 

Our resume services get results.

We’ve helped change over 30,000 careers.

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Marketing & Sales Representative Resume Samples

The guide to resume tailoring.

Guide the recruiter to the conclusion that you are the best candidate for the marketing & sales representative job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies, tailor your resume & cover letter with wording that best fits for each job you apply.

Create a Resume in Minutes with Professional Resume Templates

• Develops, recommends and implements long term marketing, sales, and pricing strategies. Makes daily pricing recommendations, and negotiates sales contracts
• Represents the company at industry functions and association meetings and assists with developing marketing materials and technical bulletins for tradeshows
• Assists with crisis management in response to supply interruptions which may include production, loading, rack, or transportation issues
• Develops new products and markets for specialized petroleum products to grow the business
• Coordinates closely with marketers to achieve marketing goals and objectives for process oil products as well as day-to-day sales
• Coordinates with various departments and personnel to facilitate timely supply of products and sales invoicing
• Works with Chemists, Research and Development, Process Engineers, and all levels of customer management to gain product approvals for various end use applications
• Drive the sales process, develop new business, and close orders
• Travel to customer locations to gather, uncover, and disseminate relevant product line information
• Provide strategic vision that allows the products to gain visibility for new customers, new applications, and integration into platforms for enterprise level use
• Present executive level presentations to customers, partners, and high-ranking military leadership
• Gather and disseminate business intelligence and monitor competition closely
• Research new markets and manage existing markets to build, identify, pursue, and close new business growth opportunities
• Work with the L-3 team to ensure customer satisfaction
• Develop and maintain superb relationships with AMC, USTRANSCOM, 18th Air Force, and Scott AFB organizations leadership and their staffs
• Understand Boeing products and how they may be employed
• Establish and maintain a team-based culture with BDS business units, and facilitate close coordination to ensure unified, cohesive messaging to the customer
• Actively participate in local civic, business, defense industry and professional associations
• Leads assigned sales and campaign activities by contributing to the development of strategies for capturing new proprietary business for Government Satellite Systems with minimal guidance
• Assists in the interface with the customer and internal Boeing resources to keep both apprised of key issues and concerns
• Assists in the maintenance and advancement of customer relationships by supporting customer meetings and preparation of presentation materials
• Proven track record of account management leading to successful campaign closures
• Strong administrative, organizational and creative skills
• Self-motivated, proactive and self-starter
• Ability to work under high pressure and speed
• Great social and interpersonal skills
• Excellent communication skills, written and verbal
• Ability to work well with others
• Ability to keep information highly confidential
• 2+ years of marketing experience in the music industry
• Experience with DoD acquisition processes

11 Marketing & Sales Representative resume templates

Read our complete resume writing guides

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• Language Skills
• Must be able to effectively communicate with all levels of employees
• Computer Skills
• Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Marketing & Sales Representative Resume Examples & Samples

• Provide insight and recommendations for advertisements, direct mailing, trade shows and other aspects of the marketing plan to expand and showcase the product line(s)
• Participate in issue resolution and process refinement
• Participate in event/trade show management and marketing campaign activities
• Bachelor’s degree in Business Administration or Technical Field
• Strong interpersonal, communication, conflict resolution, persuasion and negotiating skills
• Critical thinking and problem solving skills are essential
• Ability to write clear, concise reports, requirement definitions, designs, and correspondence
• Minimum of 2 years experience in IT related sales or technical field
• Ability to obtain and maintain a government issued DoD security clearance
• Must be able to operate and thrive in a fast paced environment
• Must be self-motivated and able to operate with minimal guidance
• Must be able to travel up to 40% of the time
• Proficiency with Microsoft Office
• US Citizenship
• Master’s degree in Business Administration or Technical Field
• Working knowledge of products, services, and specific markets including network encryption
• Strong network of contacts throughout the Department of Defense community
• Prior sales experience with the DoD customer base
• Working knowledge of network architectures
• Active government issued DOD security clearance

Senior Marketing Sales Representative Resume Examples & Samples

• Supervise and directs the sales force in the field deployed by territory throughout the state with the direction of the Sales Manager
• Work in concert with the Lottery Sales coordinators to guide and direct the activities of the sales force
• Perform sales force site audits and ride-a-longs and provide direction, encouragement and feedback as needed based on the audit findings
• Provide directions and support in the onboarding process for new sales force team members
• Provide route coverage and key account support as needed
• Develop, implement and monitor Market Sales Representatives marketing and sales programs customized to meet the specific needs of each retailer
• Provide information on each new game introduction and demonstrate how the game is played prior to launch
• Make recommendations on the placement of the lottery terminals for maximum visibility, player convenience and retailer convenience to increase sales
• Provide detailed instruction on effective merchandising techniques for all retailers
• Communicate to sales force and retailers the most effective product positioning, advertising and promotional programs that support current and new games
• Provide extensive training to sales force and retailers on the operation of Lottery terminals and how to use suggestive sales techniques to enhance the retailers business
• Provide training to sales force on the operation of sales tools and programs
• Providing sales and administrative support involving efficient handling of top and confidential agreements
• Supporting the sales team in attaining sales targets
• Providing inputs and ideas into marketing enterprises and subsequently promote them and monitor responses
• Preparing monthly, weekly or daily sales reports
• Preparing proposals, agreements, sales reports, and presentations
• Updating the status of sales order in the database or computer
• Collecting, analyzing, evaluating and accounting the information in order to increase productivity of sales
• Monitoring the trends and evaluating the performance assessed against monthly sales goals
• Maintaining an efficient work environment
• Participate in MSR interviews to fill vacancies
• Review reports to ensure that the frequency of calls to retail locations is appropriate
• Coordinating and responding to all requests of internal meetings
• Marketing degree preferred
• 3-5 years of sales preferred or related work experience
• Detail-oriented, self-starter and ability to meet project deadlines
• Available to travel throughout Oklahoma
• Must be able to work all shifts, weekends, holidays and special events as needed
• Bilingual in Spanish and English a plus but not required
• Valid Oklahoma driver’s license and clean driving record
• Ability to coordinate all activities in the field and new ideas through the Sales Manager
• Ability to lead and promote confidence in a team

Senior Marketing & Sales Representative Resume Examples & Samples

• Intimate familiarity with USAF tanker, airlift and VIP/SAM (VIP/Special Airlift Mission) operations, training and sustainment
• Intimate familiarity with USTRANSCOM operations and staff processes
• Familiarity with the DoD (Department of Defense) and USAF JCIDS (Joint Capabilities Integration and Development System) requirements system, acquisition and budget processes
• A background in the Air Force's capability areas, organizations, operations, processes, training, logistics and weapons systems
• Knowledge of Air Staff, Major Commands, Combatant Commands, and Scott AFB organizations
• Knowledge of USTRANSCOM components’ responsibilities and missions
• In-depth knowledge of BDS products associated with Air Mobility Command - AMC’s mission, future technology options and how they may be employed
• Insight to recognize and develop opportunities within existing and emerging USAF markets
• Maintaining and developing superb customer relationships with Scott AFB and regional DoD customers
• Timely communications for BDS senior leaders for use in strategy development, tactical planning and execution
• Active participation in local civic, business, defense industry and professional associations
• Extensive USAF experience in tanker, airlift and/or VIP/SAM operations, training and sustainment is highly desired
• Graduate from one or more of the National/Service War Colleges is desired
• Experience in Boeing business development processes and policies highly desired
• Experienced business capture team leader desired
• Proactively engage regional customers to understand capability needs and requirements and provide unparalleled customer understanding leading to orders for good business
• Support BDS leaders with accurate knowledge of customer priorities, program execution issues, capability gaps and opportunities
• 15+ years experience with United States Air Force operations, training, sustainment and requirements from either industry, Air Force or combined
• 10+ years experience interfacing with either senior level executives, military senior leaders, or combined
• Superior written and verbal communication; ability to professionally and skillfully communicate with senior U.S. Government customers and Boeing executives
• Experience in one or more of the major Air Mobility Command organizations
• Experience in the USTRANSCOM staff
• This position requires a current Secret clearance, with ability to obtain Top Secret/SCI post start. Position is contingent on clearance verification
• Researches, reviews and analyzes information about competitors' products and services to develop a detailed understanding of specific competitor activities and their impact on market positioning to improve our competitive position
• Captures and documents specific campaign information related to customer business needs, culture, requirements, and economic and environmental influences by researching available resources, web-sites and publications
• Assists in the development of customer solutions by performing analysis of customer needs and available resources
• Formulates requirements for both Boeing and Industry products and knowledge into recommendations to meet customer needs
• Supports preparation of proposals by developing themes and discriminators and reviewing the statement of work, cost estimates, executive summary and pricing to ensure customer requirements are met and to improve our competitive position. Monitors proposal status to ensure timely responses. Reviews and contributes to the final draft materials
• Minimum of 2 years of experience leading competitive proposals efforts including organizing, executing, and gaining executive approvals
• Experience with the Government acquisition process
• In-depth knowledge of customer needs, Boeing products and services and competitive environment
• Previously led a team of 5 or more people in greater than six month projects
• Must have polished communication and writing skills with the ability to brief external customers
• This position requires an active (or ability to obtain) U.S. Security Clearance, for which the US Government requires US Citizenship. A current Top Secret/SSBI/ SCI is required
• Key member of the Huntsville Team engaging customers in the Huntsville, AL and Ft Sill, OK Regions
• Provide BDS leadership with customer/market knowledge to support development of capabilities/solutions and offerings to meet external customer needs
• Develop and maintain superior relationships with senior Army leadership and their staffs at Redstone Arsenal,Fort Sill, TRADOC Headquarters, and Picatinny Arsenal
• Actively participate in local civic, business, defense industry and professional associations to enhance Boeing's image as a good corporate community partner
• Apply industry and USG / international customer acquisition knowledge of specific customers or regions in support of sales
• Engage external audiences and customers to understand capability needs, acquisition process, provide capability analysis, and identify BDS solutions
• Advocate and plan advocacy for our capabilities/solutions through promotion, events, media/advertising, and customer engagement
• Establish and maintain a team-based culture between BDS Global Sales & Marketing and the business units, and facilitate close coordination and proper communication among Boeing business units, other Field Marketing Offices, and supporting organizations/individuals to ensure unified, cohesive messaging and a single BDS voice to the customer
• Assist Boeing teammates on call plans, contact plans and white paper development
• This position must meet Export Control compliance requirements, therefore a “US Person” as defined by 22 C.F.R. § 120.15 is required
• This position requires an active (or ability to obtain) U.S. Security Clearance, for which the US Government requires US Citizenship
• Current Active Secret Clearance with the Ability to obtain Top Secret and SCI clearance required post-start
• In-depth knowledge of and/or leadership experience in the associated US Army Communities in operations, requirements, and/or acquisition

Direct Marketing Sales Representative Resume Examples & Samples

• The Sales Executive will employ solutions selling principles, gaining access to key decision makers at all levels of the customer organization, fostering long term and collaborative partnerships
• The ideal candidate will cultivate new and existing business relationships, develop and qualify opportunities, thoroughly prepare and make persuasive presentations and bring in appropriate resources, when applicable, that lead to the profitable close of business
• They will tirelessly focus on meeting, and exceeding, the customer’s expectations to ensure campaign success
• You will possess outstanding interpersonal and communication skills, with an ability to inspire and motivate internal teams to exceed customer expectations
• An industry leader in direct marketing, Quad/Graphics value-driven team elevates direct mail into multi-channel conversations through technological innovation, quality and service
• Must have a minimum of five years current consultative sales experience, showing tangible results in the vertical market segments employing advanced direct mail and direct marketing strategies
• Knowledgeable in all forms of direct mail production (conventional, inline, digital) with emphasis on driving increased relevance through the use of consumer data to create highly personalized content, offers and messaging
• Must be well versed in mail preparation and postal optimization strategies, with the ability to sell data and mailing services, postal sorting, commingling and logistics services
• Must have past experience selling in a team environment within an organization that has total sales of $50 million or more
• Experience with digital media and its correlation to and application with print
• Must be a self-starter with excellent verbal communication and persuasive presentation skills
• Proficiency in MS Office applications
• Strong and current relationships with Retail, Insurance, Telecom, Consumer Product Goods, Diverse Agency and Financial Services companies is preferred
• A valid driver’s license and 30% travel are also necessary
• Motivate retailers to maximize sales potential, update POS material, review inventory and resolve problems the retailer may be experiencing
• Provide classroom and on-site terminal training on all terminal operations
• Have complete knowledge of the product; must learn the rules of each game and how it plays
• Follow Lottery policies, rules and regulations
• Educate retailer/clerks on new games-train store employees
• Improve ticket display placement
• Increase number of ticket display units based on retailer's needs
• Strategically place point of sale at retailer locations
• Offer to run promotions to increase sales, design and set-up promotions, set-up in store player promotions
• Suggest helpful marketing tips
• Distribute winner awareness information
• Keep abreast of how retailers and players feel about the Lottery's current games, promotions and Lottery programs
• Make sure vehicles are stocked with all POS materials and supplies for the day's business
• Maintain vehicles through proper service and upkeep as designated through by Donlen Preventive Maintenance Program
• Assist in surveys as requested by the Lottery
• Assist in opening or closing retailer accounts per Lottery request
• Pick-up games that are being returned or closed out
• Support special events, local fairs and festivals which the lottery is supporting
• Alert retailers on end of game dates and procedures and encourage retailer to promote/sell closed out games
• Train and support clerks on how to cross-sell instant products with on-line products
• Offer assistance with corporate accounts in the form of group training, special sales incentives and customized store promotions, and statewide coordination of promotions
• Duties related to assisting in performing diagnostic terminal or communications tests and interacting with the operations staff as directed to resolve a terminal or communication issue
• High School Diploma or Equivalent
• Experience with the Lottery operation is preferred
• Must be able to communicate effectively both written and verbally
• Strong administrative and organizational skills
• Present a professional image as an SG employee representing the Lottery
• Cultivate good working relationships with Tel-Sell representatives to maximize service to the retailers
• Develop rapport with the retailer and motivate clerks involved with ticket sales

Powered Marketing Sales Representative Resume Examples & Samples

• 2-5 years minimum of previous outside experience in one or more of the following areas: Commercial print, Ad specialty sales, Greeting cards and Stationary sales, B2B marketing, or similar competitive space
• Candidates must possess a confident personality suitable for initiating first contact with C-level decision makers. Excellent presentation, organization, verbal and written communications are mandatory
• Proven track record of selling and managing relationships at the enterprise-level, B2B solutions-based new business sales success and excellent analytical, needs analysis, organizational and presentation skills are a must
• The ideal candidate must be self-driven with an entrepreneurial edge, and have sales experience working both independently and collaboratively in a cross-functional environment
• Candidates are expected to be able to converse fluently at all contact levels within an organization (from junior to C-level) and persuasively close sales
• Strong preference will be given to those candidates with prior successful experience selling into the greeting card and stationary industry
• PC proficiency required
• Providing concierge-level service to all guests while projecting a professional company image
• Selling promotional vacation packages
• Generating strong sales leads
• Booking qualified vacation ownership (timeshare) sales presentations for prospective Hilton Grand Vacations owners, club members, and other qualified guests at Hilton Hotel or Hilton Grand Vacations Club properties
• At least 1-2 years of face-to-face consumer sales or consumer marketing experience
• Excellent interpersonal and customer relations skills
• Strong communication and effective listening skills
• Ability to work a flexible schedule throughout the week including regular weekends and holidays
• Polished and professional appearance with a positive attitude and the drive to make things happen
• Ability to accept rejection in a proactive manner
• Self-motivated attitude
• Live locally
• Assists in the interface between customers and internal Boeing resources to keep all parties apprised of key issues and concerns
• Supports preparations for negotiations by assessing detailed customer knowledge, competitive analysis and product information. Consolidates information in necessary documents to clarify understanding of the business opportunities and arrangements for internal negotiation team
• Assists in the preparation of internal presentations and supporting material
• Supports sales and campaign activities by contributing to the development of strategies and tactics
• Leverages resources and knowledge of Boeing products, services, processes and operations to support customer commitments, gain competitive advantage and foster business growth
• Supports preparation of proposals by contributing to the development of statement of work, cost estimates and pricing to ensure customer requirements are addressed. Ensures proposal compliance at a detailed level
• Assists in the development of customer solutions by performing analysis of customer needs and available resources for specific products and solutions. Evaluates alternatives and makes recommendations to the internal team. Assists in the preparation of management review materials
• Researches available resources, websites and publications to capture and document general information related to customer business, culture, issues, concerns, requirements and economic or environmental influences
• Gathers and compiles strategic information into a consolidated package to facilitate the development of strategy and tactics. Supports creation of presentation materials and management review packages
• Researches, reviews and analyzes information about competitors' products and services to develop a general understanding of competitor activities and improve competitive position
• Relevant experience in marketing / sales account management, customer support and other relevant fields preferred
• Establish relationships with auto dealers within your territory to help them see the value of using Aspen Automotive for their direct marketing services
• Use a customer focused selling process to identify goals of potential customers
• Find, qualify, and close new sales opportunities
• Build trust, communicate effectively, drive execution, innovate, and work with internal production team
• Gain an in-depth knowledge of Aspen Automotive products and services
• Salary + Commission & Bonuses
• Must have strong sales techniques, excellent closing and negotiating skills
• Must thrive in a fast paced, competitive sales atmosphere
• Travel within territory several days a month
• Currently looking to fill positions in the West Chicago, IL office. This is NOT a work from home opportunity
• This position requires candidates to have active Secret Security Clearance and in order to be considered candidates must list their level of clearance on their resume
• This position requires a Bachelor's degree
• This positions requires candidates to be willing to travel domestically and internationally 25-50% of the time
• This position requires at least five years of experience working with senior and/or executive management, military and government officials
• Candidates should have a minimum of 10 years of successful Business Development or Global Sales and Marketing Experience
• Candidates should have significant military experience, ideally related to USAF Mobility Programs
• Candidates who have a Master's degree or technical degree are preferred
• Candidates who have experience developing and deploying organizational strategies are preferred
• Establishing and maintaining close contact with customers and influencers, identify emerging market opportunities, helping customers develop their acquisition plan by informing them of relevant Boeing capabilities, develop internal strategies and capture plans and ultimately lead the pursuit of new business opportunities
• Establish a broad network of contacts and knowledge base to act as a broker of knowledge to multiple customer needs
• Maintain and advance customer relationships to proactively address future needs
• Leverage detailed understanding of both customer and Boeing needs and resources to find areas of alignment and integration
• Identify future business opportunities and promote the value of Boeing portfolio and partnership
• Support development of strategies and tactics using in-depth knowledge of customer needs, Boeing products and services and competitive environment to foster business growth with acceptable margins
• Craft campaign specific strategies, advocate for resources and work to secure management commitment to ensure successful execution
• Lead preparation of proposals by developing themes and discriminators and ensure correct members and resources are included in the team
• Provide guidance to more junior employees regarding capturing and documenting detailed customer knowledge and assist in network development
• Experience working with Government organizations developing Space Domain Awareness, Space Control and/or Space Resiliency mission capabilities within the last 5 years
• Business capture experience
• This position requires an active (or ability to obtain) U.S. Security Clearance, for which the US Government requires US Citizenship. A current SSBI/Special Programs Access is required
• Capture experience with U.S. Air Force Space Superiority programs

Integrated Marketing Sales Representative Resume Examples & Samples

• Prospect and Set up Meetings with Potential Business Owners/Clients
• Exceed Monthly Sales Expectations and Goals
• Build Strong Relationships and Customer Loyalty
• Write Effective Radio Commercials, working closely with Production, Traffic, and Web teams to ensure seamless execution
• Proven Sales Track Record
• Strong Negotiation skills and Persuasive Communicator
• Enthusiastic and able to develop and keep relationships
• Self-Driven & Motivated to Exceed Goals
• Radio Experience Preferred, but we are Flexible
• The individual will be required to collect information on the budgetary processes, mission requirements and program schedules of prospective international military customers as well as identify the key governmental and military decision makers in order to shape and successfully win new domestic and international business
• The individual will interface with a diverse and geographically dispersed team of MS&E Sales professionals while building and leveraging close working relationships with the Boeing Government Relations office and Boeing Field Offices, International Business Development team, and in-country Boeing offices, in addition to industry partners and suppliers
• The successful candidate will also be responsible for assisting in developing and executing the product roadmap, program strategy, funding requirements, and action plans for successfully protecting and growing the business across the existing maritime patrol / surveillance community and future P-8 variants
• The individual will work closely with the P-8 Leadership Team as the 'voice of the customer' to prioritize and manage the product development process
• The individual will manage internal processes to include strategic and business planning, New Business Fund planning and execution, and all requirements of Boeing's Integrated Business Acquisition Process (IBAP)
• The individual should be knowledgeable of Direct Commercial Sales (DCS), Foreign Military Sales (FMS) and Cooperative Programs processes, as well as International Traffic in Arms Regulations (ITAR)
• The individual can expect extensive domestic and international travel in this position
• Interfaces with Domestic and International customers and internal Boeing stakeholders to keep all parties apprised of key issues
• Leads campaign activities by executing strategies and tactics to foster business growth with acceptable margins
• Assists in preparing proposals by developing themes and discriminators and reviewing the statement of work, cost estimates, executive summary and pricing
• Researches, reviews and analyzes information about competitors’ products and services and leverages to improve competitive position and to secure customer and vendor commitments on behalf of The Boeing Company
• Operational military experience in intelligence, surveillance, and reconnaissance (ISR) and/or airborne Anti-Submarine Warfare (ASW) is also highly desired
• Supports Capitol Labels including: Capitol Records, Virgin, Blue Note and Quality Control/Motown
• Digital Account Sales & Marketing (Streaming & Download)
• The selected candidate will drive and develop a deep understanding of emerging customer requirements primarily in the IAMD market space, expose customers to Boeing expertise in products, services, and solutions aiding customers with evolving their requirements, help lead the company in positioning for and capturing those emerging requirements, as well as support the perpetuation and expansion of existing Boeing franchise products, programs, and services
• Ultimately, this person is responsible for delivering ethically and with integrity on one metric - sales/orders for the SD&IS portfolio. Therefore, this individual will be a teammate and provide expertise in both the design and execution of business development and capture campaign efforts
• This individual will also support program managers and development teams on mission requirements, configuration and will assist in selecting the supplier base to support Boeing programs
• This individual will contribute on matters related to the U.S. military programs of record and International opportunities
• This individual will routinely interface with a diverse and geographically dispersed team while building and leveraging close working relationships with the Boeing Government Relations office, Field Offices, International GSM, and Program Teams
• This individual will also be responsible for participating in the development and execution of the strategy, opportunity pipeline, new business funding requirements and budgeting, and action plans for successfully protecting and growing the business
• This position must meet Export Control compliance requirements, therefore a “US Person” as defined by 22 C.F.R. § 120.15 is required. “US Person” includes US Citizen, lawful permanent resident, refugee, or asylee
• This position requires an Active Secret Clearance
• Technical and/or operational knowledge of Integrated Air and Missile Defense capabilities
• An actionable understanding of the IAMD customer community
• Delivering orders for good business
• Obtaining and maintaining complete customer understanding through market assessments and engagements
• Advocating the customer requirements and selling the business case to management
• Balances the enterprise, business unit and customer goals to meet and drive Long Range Business Plan (LRBP)
• Leads negotiations and finalizes commitments, ensuring mutual benefit to the customer and Boeing by interfacing directly with customer decision-makers and influencers
• Leverages detailed understanding of both customer and Boeing needs and resources to find areas of alignment and integration
• Obtains commitment within parameters approved by management
• Drives sales and campaign activities to successful completion by integrating multiple aspects of the customers’ needs
• Crafts campaign specific strategies, procures resources and secures management commitment to ensure successful execution
• Creates metrics to monitor campaign project status and budget requirements
• Leverages company resources to support customer commitments, gain a competitive advantage and foster business growth by using a comprehensive understanding (breadth and depth) of multiple Boeing products and services, process and operations and resources
• Integrates knowledge into business strategies and solutions
• Researches, reviews and analyzes information about competitors' products and services to develop a comprehensive understanding (breadth and depth) of specific competitor activities and their impact on company strategy to improve our competitive position
• Verifies, evaluates and applies detailed customer knowledge to advance campaign activity, support the long range business plan and contribute to strategy development (e.g., market, customer, and campaign)
• Establishes a broad network of contacts and knowledge base to act as a broker of knowledge to multiple customer needs
• Provides guidance to more junior employees regarding capturing and documenting detailed customer knowledge and assists in network development
• Initiates and advances customer relationships and works to be accepted as a trusted business partner by the customer
• Establishes, maintains and expands network to address customer needs and keep lines of communication open
• Develops customer solutions by coordinating and integrating with internal and external processes and divisions to provide a competitive advantage and to foster business growth with acceptable margins
• Coordinates packaging of Boeing and Industry products and knowledge into complete solutions that meets customer needs
• Leads review process with management by balancing customer expectations and Boeing resources
• Aligns third party deliverables. Maintains and advances customer relationships to proactively address future needs
• Identifies future business opportunities and promotes the value of Boeing portfolio and partnership
• Provides networking capabilities to address needs beyond Boeing’s resources and offerings
• Takes consultative approach to help customers achieve objectives
• Leads preparation of proposals by developing themes and discriminators and ensures correct members and resources are included in the team
• Develops strategy and tactics using in-depth knowledge of customer needs, Boeing products and services and competitive environment to foster business growth with acceptable margins
• Ensures strategic alignment with the customer, Long Range Business Plan and regional and country objectives

Marketing & Sales Representative PEO Resume Examples & Samples

• Develop and maintain unparalleled customer understanding to support Boeing Defense, Space and Security (BDS) business, and represent The Boeing Company to key NAVAIR PEO (T) PMA customers in the Patuxent River area leading the focus on growing the business and keeping existing programs sold
• Develop an understanding of relevant Boeing BDS programs and new business initiatives
• Lead the development of customer relationships necessary to better understand the customer’s requirements, enduring needs and decision-making processes
• Convey the company’s capabilities to the customer and communicate customer requirements to company management and senior leaders
• Lead the support of Boeing Military Aircraft (BMA), Boeing Global Services (BGS), Phantom Works Business Units (BU), and new business pursuits in the NAS Patuxent River area
• Establish and maintain close relationships between Global Marketing and the BU to ensure a single Boeing BDS face to the customer
• Participate in BDS Global Sales & Marketing strategy execution and market shaping activities to help BDS grow aggressively into adjacencies and expand internationally as well as execute flawlessly current programs to satisfy customers and extend core business
• Provide leadership and support international business pursuits to include working with and influencing NAVAIR, Navy IPO, and subordinate commands to provide advocacy and support for Boeing business campaigns in countries within the NAVAIR area of responsibility
• Ensure coordination among various Boeing businesses and Global Marketing Offices working with US Government customers and supporting agencies worldwide
• Actively lead and participate in local area industry groups/associations, and local community professional associations as required to enhance Boeing’s image as a good neighbor and community partner
• Must have the ability to obtain a US Top Secret Clearance post hire
• US Navy Carrier experience
• Working knowledge of the DoD acquisition process, the role of NAVAIR in the acquisition process, and leading a PMA
• Experience preparing briefs and technical data to support customer visits

Marketing / Sales Representative Resume Examples & Samples

• The location for this role is to be determined. Qualified candidates in all 50 states are welcomed to apply
• Researches marketing conditions. Collects and analyzes market data to verify price information and to identify other potential sales opportunities, new products and markets
• Acts as a liaison and consultant to the Sales and Marketing group
• Contacts existing and prospective distributors, bulk buyers, and/or feedstock suppliers and builds business relationships
• Coordinates with quality, product development and refinery personnel to produce new and specialized products to meet a client’s specific needs
• A minimum of seven years or more of on-the-job experience specifically related to the job are required
• Experience in assigned petroleum product is preferred
• Able to perform a variety of high-level marketing assignments effectively
• Advanced knowledge of Microsoft products and strong communication skills
• Self-starter with drive and ability to achieve planned objectives. Advanced creative, organizational, and analytical skills
• Strong Crisis management skills: ability to handle situations involving conflicts arising out of products being off specification, short/long term refinery/logistical /human error problems causing product outages, customer complaints, etc. Advanced interpersonal skills with the ability to effectively communicate with others in writing or verbally, advanced ability to read and write, and an ability to perform intermediate level mathematical calculations. Ability to create mutual respect with peers and a positive work environment
• Ability to perform a variety of high-level, complex assignments related to assigned petroleum product, assigned petroleum product marketing and trade assignments effectively, execute sales opportunities and multi-task. Depending upon assignment, the ability to understand the chemical/technical characteristics of specialized petroleum products
• An understanding of supply and distribution and refining procedures is preferred
• Stops and/or reports any unsafe work or conditions
• Follows safety & environmental policies and procedures
• Supports safety & environmental goals and initiatives
• Participates in safety & environmental meetings, training, emergency drills and hazard recognition programs
• Reports all accidents, injuries and near misses, and participates in associated investigations
• Participates in industrial hygiene, medical surveillance and behavior based safety programs
• Call on a minimum of 15 apartment communities per day to generate referrals to our rental and/ or retail showroom
• Provide marketing collateral and incentive updates to our referral partners
• Create excitement at the properties with CORT Points and other contests
• Identify apartment communities with a need for furnished corporate apartments
• Market our services to local colleges and off campus housing
• Participate in Trade shows and Industry Events designed to elevate the CORT brand
• Generate new business opportunities through promotions and marketing efforts to include research, telephone prospecting, cold calling, referral incentives and networking
• Work with Account Representative to identify apartment communities in need of additional presentations, lunch and learns, furnished corporate rentals and furnished models
• Coordinate work by communicating with Account Representatives, Rental Consultants, DGM’s, Regional Sales Managers and Operations
• Develop an understanding of CORT's array of products and services to integrate with customer needs
• Interested in joining a sales team in an entry level position with future growth opportunities
• Energetic with a strong interpersonal skill set
• Efficient computer skills to include managing contact information, Outlook calendar, email communication, customer research, and internal communications
• Utilize Salesforce.com on a daily basis to record sales activities
• Professional sales and closing skills

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22 Sales Resume Examples That Landed Jobs in 2024

• Sales Resume
• Sales Resumes by Experience
• Sales Resumes by Role

Writing Your Sales Resume

Sales are the lifeblood of any growing company. Without sales, companies grow stagnant—or worse, fail. But with a good sales department, a company can truly thrive.

You know how to care for customers, present solutions to problems, and adapt to any situation. Unfortunately, getting a new sales job involves more than just a short resignation letter at your current job and being stellar at what you do.

You shouldn’t have to create an effective resume or write a sales cover letter alone, which is why we’ve analyzed hundreds of professional resumes and created 22 sales resume examples just for you. These examples have helped salespeople get hired by companies like Google and Facebook , and they’re here for you to achieve the next role of your dreams in 2024.

Sales Resume Example

or download as PDF

Why this resume works

• Whether your most significant impact was in total sales, conversion rate, retention rate, or lead generation performance, it doesn’t matter—numbers speak louder than words, so include them whenever you can!

Sales Assistant Resume

• Find a way to include metrics to really sell your skills!
• Don’t just say you used a certain skill; demonstrate how you used that skill. For example, did you use your organization skills to stock many items? 
• Pack your resume objective with proactive language that shows your eagerness for growth and improvement. If you’re looking for a career-building role, then say exactly that!

Entry-Level Sales Representative Resume

• Sales is a people management game. If you have charm and patience, that’s much more valuable in the eyes of the hiring manager than an impressive educational background.
• You can also include a  resume objective  to mention some of your accomplishments and skills right off the bat; if you choose to do so, make sure you tailor it for every job to which you apply.
• If your education is your strongest area, include your minor, GPA, and any relevant courses you’ve taken.
• If you’ve worked on several projects, make room to include them on your resume in place of work experience.

Experienced Sales Associate Resume

• Your true competence as a sales associate shines through the most when you mention how you effectively calmed angry customers and offered practical, compassionate solutions.
• If you’re not overly familiar with a skill, leave it out—honesty is the best policy, and many skills are easy to learn on the job.

Experienced Retail Sales Associate Resume Example

• If you don’t have past retail experience, don’t fret; use the positions you have to highlight transferable skills, like time management, customer service, and problem-solving.
• Instead of just listing responsibilities, include any achievements, too. Were you a top salesperson in your store? Did you increase your customer review rating? Did you cross-sell effectively and increase revenue? All of these are great examples to include!

Senior Sales Analyst Resume

• Include a  resume summary  (also called a career summary) if you can boast 10+ years of field experience. Make it a concise, customized snapshot of yourself by including your specializations, defining expertise, and mentioning the target business by name.
• You can include the number of employees you manage or mentor, the rate at which you’ve increased revenue, the rate at which employees have hit sales targets during your tenure, the number of departments you collaborate with, the number of monthly presentations you give, and any other metrics that showcase how you’ve improved company performance.

VP of Sales Resume

• A good example is the training program you initiated, which boosted team morale and overall productivity by 38 percent.

Executive Sales Resume

• The ATS, the gatekeeper of applications, has a thing for resumes with conventional sections (think work experience, education, certifications, and skills) sprinkled with keywords mentioned in the job ad. Eligible terms for a sales position range from Salesforce, Tableau, and LinkedIn Sales Navigator to Mailchimp.

Pharmaceutical Sales Resume

• Did you help expand market share? Did you leverage technology to help close more sales deals? Add all that in and sit back as your past success elevates your candidacy to the top of the shortlisted applicants.

Insurance Sales Resume

• Highlight how you’ve tapped InsurGrid, NowCerts, ClearSlide, etc. to improve customer service, and attract and retain customers. Also, back your competencies with realistic figures that underscore your impact.

Tech Sales Resume

• Be bold, like Asher, in showing off to what extent your skills and knowledge contributed to the company’s sales department.

Sales Representative Resume

• Make sure every section of your sales representative resume is easy to read and distinguish by either capitalizing them, bolding them, or using a colored font.
• Any mistakes will be easy to see and will hurt your chances of getting an interview. So, always  check your resume  before you submit it!

Sales Manager Resume

• Focus your work experience on your sales achievements and management expertise. Even if you have no sales management experience, you can still show off your sales skills and leadership qualities wherever it was that you worked. 
• When you can, include metrics that quantify your success. Saying you conducted meetings is one thing, but conducting meetings that resulted in a 14% increase in leads is another.

Digital Sales Representative Resume

• A  good resume template  will help you structure your content effectively, but be aware of spacing—even a good resume template won’t help if your text is too tiny to read or spreads into the margins.
• If you’re stumped on what numbers to include, consider these options: response time, the number of active accounts, size of the average account, churn dollars, team size, ROI, social media post engagement, the number of products you know, and how many awards you’ve won.

Sales Strategist Resume

• There are many  good resume examples  if you know where to look, and they can help you break out of your writer’s block funk. Take a look and get some inspiration!
• Moreover, you can ask some co-workers to help you, too! They can help you decide what metrics to include and how to sound confident but not arrogant.
• For example, if you’re a senior-level employee, you don’t need to include much in your education section, but you should include more work experience bullet points.
• However, if you’re new to the field, you can include your GPA and educational awards while minimizing your work experience in favor of projects.

Sales Consultant Resume

• A strong network on LinkedIn indicates that you’re good at building professional relationships, which is an essential element of sales.
• If you haven’t updated your LinkedIn in a while, make sure you do that as soon as possible.
• For example, you can talk about unveiling events for clients, creating working relationships, and building up networks. These details demonstrate that strong customer rapport is, in fact, a skill you possess.

Sales Engineer Resume

• For example, if the job you’re applying to emphasizes the importance of using CRM software or building long-lasting relationships with customers, emphasize these skills in your skills section. 
• Focus on including hard skills similar to the ones used in the  sales job description .
• If you’re just starting your career in sales engineering OR transitioning to a different type of role, include an objective.
• If none of the above applies, leave it out in favor of more work experience.

Director Of Sales Resume

• Don’t forget to list accomplishments related to leading people and building customer relationships, starting by recording how many customers you helped or how many people you led. Then look for percentages relating to KPIs from there.
• If you’re stuck on what to include in your  resume skills section , go back to the  sales job description  and see what soft skills they require, whether explicitly stated or implied.

Outside Sales Representative Resume

• Good examples include the number of new accounts you opened, conversion rate, retention rate, lead generation performance, and overall growth.
• Sales revenue is the main statistic related to every sales position, but make sure you venture outside the box to include other metrics, too.
• You’d be amazed at what tiny typos and punctuation errors can slip through without your noticing, and employers will appreciate your attention to detail!
• Run your resume through a  resume checker  or spellcheck system, then proofread it again with your own eyes.

Software Sales Representative Resume

• For example, did you exceed your sales quotes, and if so, how many times? How much did you increase profits for the company? 
• Provide details that prove you can boost numbers at the next company you’ll work for!
• If you can, shoot for half and half between technical and soft skills, but if you’re an entry-level candidate, it’s okay to have more soft skills.
• As a software sales rep, you should include the programming languages you know, plus soft skills like “negotiation” and “interpersonal communication.”

Fragrance Sales Associate Resume

• For a successful career in sales, you’ll want your communication and persuasion skills to shine just as brightly as your technical knowledge. Be sure you include some of both in your fragrance sales associate resume .

Sales Development Representative Resume

• Sales are all about the numbers. When you’ve brought about tangible positive results at your past workplaces, it speaks to how effective you are as a salesperson and should be touted in your sales development representative resume .

Related resume guides

• Sales Associate
• Sales Representative
• Sales Manager

Proper formatting ensures your resume is readable, logical, and complete. If you neglect the formatting, you risk potential employers not taking your application seriously (or not even seeing your resume). When it comes to formatting, remember the following: 

• Choose one of three resume format options 
• Draw attention to your resume header 
• Make your sales resume accessible for the ATS and employers

Overall resume format options

Hiring managers’ preferences tend to change over time, but for 2024, it’s clear that three  resume formats  are the most popular:

• Reverse-chronological format:  This format emphasizes your most recent experience by placing work experience toward the top of your resume. Ordering your experience this way highlights career growth and development.
• Functional format:  A functional format stresses skills over work experience. This type of format may be appealing if you have little work experience or if there are gaps in your employment. 
• Combination/hybrid format:  This type combines reverse-chronological and functional formatting, placing equal weight on job history  and  skills, but it can be hard to read because of this.

Though all three types are popular,  hiring managers prefer   the reverse-chronological format . It’s easy to read, underscores career growth, and looks honest regarding your job experience. 

Draw attention to your resume header

Presenting your contact information may seem unimportant. However, this is the most important information in your resume; without it, how can you expect hiring managers to tell you “you’re hired?” Don’t make the mistake of underestimating the importance of an accurate and beautiful resume header.

Start by aligning your header either to the left or center. Then write your name in a large font size so you can see it from far away.

Right below your name, include your job title in a slightly smaller font. Then if you like, you can tastefully add some color to show your personality. (We love cobalt blue and buttercup yellow, but we’re a bit biased.)

Underneath your name and title, list your contact information. Keep the text the same font size as the body of your resume, and consider including a border (with or without color) to make it pop. This section should include:

• Your email (make sure it’s professional and not something like “[email protected]”)
• Phone number (with an area code)
• City & State (optional but recommended)
• Professional links to portfolios or sites like LinkedIn (optional but recommended)

Make your sales resume accessible to the ATS and employers

Once you upload your resume to an online job application, it won’t go straight to a hiring manager’s desk. Instead, it will go through the ATS, or Applicant Tracking System software.

This system uses keywords in your resume to determine your likelihood of being a good fit for a particular sales job. If you don’t pass the ATS scan, it’s doubtful you’ll get an interview.

To get past the software and reach human eyes, pay attention to:

• Margins:  Use standard half-inch or one-inch margins all around.
• Fonts:  Use professional, easy-to-read fonts like Times New Roman, Arial, or Georgia. 
• Font sizes:  The body of your resume should be the smallest font at around 12-point, your job title should be 20-point font, and your name should be approximately 24-point font.
• Header names:  Instead of adjusting font size for section headers, try bolding them or using all caps. 
• Skills:  You can list them in a horizontal or vertical list; we recommend using bullet points in a vertical list unless you lack space. 
• Logical order:  As we suggested earlier, we recommend a reverse-chronological format since it’s easy for the ATS to scan. 
• One page:  You must fill one page  exactly . You can slightly adjust fonts, font sizes (just a touch), vertical spacing, and margins to hit this target.

If you’re struggling to  build your resume  with enough content and proper formatting, remember this: the most important thing is to  ensure your resume is read . If you have to cut content to keep your formatting easy to read, do it.

Do you really need an objective or summary?

Contrary to sources floating around the internet, there  is  a difference between a  resume objective  and a  resume summary . Both are short paragraphs written explicitly for every application you submit, but there are a few key differences between them. 

An  objective  identifies why you’d like to work for the company under the specific job title for which you’re applying. A  summary  highlights the skills you possess and what achievements you’ve earned within your past positions.

Objectives and summaries are strictly optional, but there are a few instances where adding one would help.

• Consider including an objective if you’re seeking an entry-level role or are transitioning careers.
• Consider using a summary best suited if you have 10+ years of sales experience.

Customized resume objective:  Seasoned floor salesperson with 4+ years of experience hitting sales 7% above targets. Seeking a position with Neiman Marcus, where my specialization in high-end retail will continue the tradition of upholding the highest standard of luxury retail experiences for clientele. 

• This objective is specific to the job and includes a customized job title, quantified metrics, specific skill sets, and the company name. It adds real value and will impress any hiring manager.

Poor summary statement:  Dedicated applicant with experience in sales and marketing looking for a sales associate role to improve customer service skills. 

• This statement is anything but specific, and it could be on any number of sales resumes. More than just that, it doesn’t highlight any skills or qualifications beyond dedication. Major yikes.

Customized summary statement:  Results-driven sales associate with 13+ years of experience developing rapport and good customer relations. Leveraged top marketing strategies to yield results, performing in the top 5% of sales associates at all workplaces for over a decade. From informing customers about purchases to designing trending storefront decor, I am confident that my proven excellence in results-driven sales strategies would positively impact the movement of products at Decor 101. 

• This summary statement is customized and unique, including specific skills and quantifiable metrics to support their claims; this candidate is a top choice for an interview.

Know what to include in your job experience section

When writing your sales resume, you may be tempted to include every job you’ve had since you were 16. Though this may be an appropriate choice if you have limited job experience, we recommend including two to four highly relevant jobs on your sales resume if you have more experience. 

Write your work experience bullet points purposefully

When you write your work experience section, remember that space is crucial. To take up less room, use bullet points to break up chunks of text. Start each bullet point with an action verb, such as “oversaw” or “championed,” to drive your value (and cut filler).

Using action verbs will also lay the foundation for using active (rather than passive) voice. For example, a passive sentence like “The store was closed by the sales team” sounds weak and boring. Active voice gives agency to the subject and shortens the statement: “The sales team closed the store.” 

Avoid personal pronouns when writing about your experience, such as “I” or “we.” Ending punctuation is up to you—just be consistent. (Avoid having periods at the end of all your bullet points except for one, for example).

Finally, keep your verb tense in the past, and make sure it’s consistent.

Good bullet points can look like any of these examples:

• Executed an outbound calling strategy to warm leads, leading to a close rate of 16%, which exceeded targets by 50%
• Implemented and expanded the use of Salesforce, saving over 18 hours of weekly manual reporting time by sales staff
• Led initiatives for prospective home buyers to improve brand awareness and increase inbound customer interest, resulting in a $275,000+ increase in incremental revenue

These bullet points are successful because they start with action words, maintain an active voice, avoid personal pronouns, and are consistent with punctuation and tenses. 

Getting these things correct is tricky, but you can return to this guide anytime to review these tips!

Use numbers to your advantage

You may have noticed that all the bullet point examples we included contain numbers. Metrics are essential for any resume, but especially your sales resume. Words tell hiring managers you’re good at your job, but numbers show undeniable value. Include quantified metrics within at least 50 percent of your bullet points. 

Here’s how:

• Performance relative to targets:  Have you ever or do you consistently outperform sales targets? By what percentage do you exceed targets on average? 
• Improvements per customer:  Do your customers have higher purchase totals than others? Are they making more repeat purchases than customers helped by other sales associates? What’s your close rate? 
• Efficiency standards:  How many customers do you help on average, per hour, day, or week? How long does it typically take you to make a sale? How many seconds does it take you to greet customers? 
• Customer relations:  How many customers have reviewed you positively on customer surveys? Have any customers mentioned you by name in positive reviews?

It helps to see these tips in practice, so here are some examples: 

• Improved the shopper-to-customer conversion rate of the store by 6% by prioritizing immediate customer service of inbound customers
• Responded to customer questions with a detailed understanding of products, resulting in a customer satisfaction rating of 96%
• Recognized as a Top 5% Salesperson in the most heavily trafficked Kay’s store in Maine 
• Exceeded annual membership targets by 23% by encouraging a compassionate, customer-centered approach

Select appropriate sales skills for your resume

The skills section is one of the shortest sections on your resume and one of the most mysterious. Unfortunately, the ATS plays a big part in this section since it scans your resume for pre-selected keywords.

Not enough keywords? Not the right keywords? ATS wins, 1 to 0. 

We’re here to shed light on this mystery using a simple trick. When writing your skills, choose those mentioned in the  sales job description . Of course, don’t include every skill they list, but use the job description to guide your strengths.

Ideally, include a mix of both hard and soft skills for a total of six to 10 skills. Hard skills are easier to measure, so we recommend listing mostly hard skills. However, soft skills, such as “organization” and “customer service,” are critical in a sales role, so include a few that match your abilities. 

Let’s put this trick into practice! Here’s an excerpt from a sales job description: 

Seeking qualified sales associates! Our ideal candidate thrives in a fast-paced work environment and can maintain a positive, upbeat attitude with co-workers and customers under stressful situations. Must utilize standard software to track and follow up with leads. Should be charismatic, comfortable with public speaking, and have a solid ability to memorize merchandise details and answer complex customer questions. We serve a predominantly Hispanic population, so Spanish speakers, please apply! 

From this job description, we can create a list of skills that would be particularly appropriate for this job position: 

• Salesforce and HubSpot CRM
• Bilingual (Native English, Fluent Spanish) 
• Customer relations
• Interpersonal communication
• Product knowledge 
• Sales demos and pitches
• Time management 

 No matter the job you’re applying for, you’re likely to see some of these skills: 

• Cold-prospecting 
• Negotiation
• Work stream management
• Trend forecasting
• Traditional lead-generation
• Presentations 

Education, certs, interests, and hobbies

In sales, employers typically only require a high school diploma or equivalent. However, specific educational requirements will vary widely in such a large field. Some employers will seek applicants with a bachelor’s degree in business or even an MBA. 

So in your sales resume, list your highest level of education. If you have a graduate degree, you can include both it and your undergrad degree.

If you have any certifications or additional training, such as software certification for a particular type of CRM, you can include that, too, although it isn’t required.

Typically, sales professionals don’t include an optional  interests and hobbies section on their resumes , but there are a few circumstances where it may be appropriate: 

• Hobbies can demonstrate that you’re the type of person a potential customer might enjoy chatting with, which is a bonus for employers.
• Use projects, like volunteering or academic extracurriculars, in place of work experience if you’re light on jobs. 

Here’s an example of what projects could look like on your sales resume:

Tailor your sales resume to the job description

Remember to customize your resume  every time  you apply for a job. Tailoring your resume to the job description is the best way to land an interview quickly.

Start by reworking your resume objective or summary statement (if you have one). Then adjust your skills section to include skills relevant to the role. Finally, adjust your job description bullet points to include relevant qualifications. 

For instance, if a job description mentions they’re looking for a sales representative who can begin giving presentations on day one, emphasize your comfort in public speaking roles. Highlight your previous presentation experience, and perhaps de-emphasize the data analysis skillset that is less relevant to this job. 

Pro tip:  You can keep a master list of bullet points for each job title in a separate document . Write down as many skills and responsibilities as you can for every job title, and organize them based on their emphasis (time management, customer relations, data analysis, etc.). Then you can pull from this document to create fully-customized resumes quickly. 

Edit and polish your sales resume

When finished  writing your resume , it’s tempting to submit it immediately, but it’s best to take a step away first. Give your eyes and mind a rest for a day, and send your resume to trusted family and friends for review. Then you can adjust your content and  check your resume  for errors before you submit; that way, you don’t miss the little details you may have inadvertently overlooked!

Ready for the Next Step?

The first step to having an interview-ready, professional sales resume is to take the time to research and prepare. Congratulations on helping out your future self by using our guide! 

Our easy-to-use  resume builder  will allow you to build your resume from the ground up with perfect formatting, so you can save serious time and focus on your next sales job. If you’re ready to find out how your resume stacks up, use our  resume checker  to give you AI-powered suggestions to polish your resume to perfection. 

We know that wherever you get hired, you’ll be helping customers and growing revenue in no time!

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Gut the guesswork in your job hunt. Upload your existing resume to check your score and make improvements. Build a resume with one of our eye-catching, recruiter-friendly templates.

• Work in real-time with immediate feedback and tips from our AI-powered experience. • Leverage thousands of pre-written, job-specific bullet points. • Edit your resume in-line like a Google Doc or let us walk you through each section at a time. • Enjoy peace of mind with our money-back guarantee and 5-star customer support.

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• Sales and Marketing Manager Resume Example

Resume Examples

• Common Tasks & Responsibilities
• Top Hard & Soft Skills
• Action Verbs & Keywords
• Resume FAQs
• Similar Resumes

Common Responsibilities Listed on Sales and Marketing Manager Resumes:

• Develop and implement sales and marketing strategies to increase revenue and market share
• Conduct market research to identify customer needs and preferences
• Manage and lead a team of sales and marketing professionals
• Create and execute marketing campaigns across various channels (e.g. social media, email, events)
• Analyze sales data and adjust strategies accordingly
• Build and maintain relationships with key clients and partners
• Collaborate with other departments (e.g. product development, customer service) to ensure alignment and customer satisfaction
• Monitor industry trends and competitor activity to stay ahead of the curve
• Develop and manage budgets for sales and marketing activities
• Provide regular reports and updates to senior management on sales and marketing performance.

Speed up your resume creation process with the AI-Powered Resume Builder . Generate tailored achievements in seconds for every role you apply to.

Sales and Marketing Manager Resume Example:

• Achieved a 25% YOY growth in sales through the development and execution of sales & marketing plans and leveraging closely-cultivated customer relationships.
• Implemented comprehensive customer loyalty program to boost customer sales and increase customer retention rate by 15%.
• Increased ROI by 28% for marketing campaigns through the creation of effective strategies, budget management and testing of tactics across multiple channels.
• Increased sales by 15% YOY through comprehensive analysis of industry trends, competitor activities and customer needs
• Developed and executed complex digital marketing campaigns that improved customer engagement by 20%, resulting in a higher conversion rate
• Streamlined customer service operations and improved customer satisfaction by improving process and workflow efficiency by 35%
• Crafted successful marketing & sales plans that led to a 10% increase in customer acquisitions YOY
• Developed and implemented an automated system for sales tracking and analysis that improved productivity by 45%
• Deployed cutting-edge technology to improve customer experience, resulting in an 18% YoY reduction in customer inquiries
• Digital marketing
• Market research and analysis
• Sales strategy/planning
• Market segmentation
• Pricing strategy
• Product positioning
• Advertising/promotion
• Brand management
• Relationship building
• Leadership/management
• Customer loyalty
• Operational efficiency
• Budget management
• Process improvement
• Problem solving
• Communication
• Social media
• Negotiation
• Data analysis
• Project management
• Technology deployment
• Promotion Management

Top Skills & Keywords for Sales and Marketing Manager Resumes:

Hard skills.

• Sales Strategy Development
• Customer Relationship Management (CRM)
• Lead Generation and Management
• Sales Forecasting and Budgeting
• Market Research and Analysis
• Competitive Analysis
• Advertising Campaign Management
• Digital Marketing (SEO, SEM, PPC)
• Social Media Marketing
• Email Marketing
• Content Marketing
• Event Planning and Management

Soft Skills

• Leadership and Team Management
• Communication and Presentation Skills
• Collaboration and Cross-Functional Coordination
• Problem Solving and Critical Thinking
• Adaptability and Flexibility
• Time Management and Prioritization
• Empathy and Customer-Centric Mindset
• Decision Making and Strategic Planning
• Conflict Resolution and Negotiation
• Creativity and Innovation
• Active Listening and Feedback Incorporation
• Emotional Intelligence and Relationship Building

Resume Action Verbs for Sales and Marketing Managers:

• Strategized
• Orchestrated
• Implemented
• Collaborated
• Spearheaded
• Revitalized
• Streamlined

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Resume FAQs for Sales and Marketing Managers:

How long should i make my sales and marketing manager resume, what is the best way to format a sales and marketing manager resume, which keywords are important to highlight in a sales and marketing manager resume, how should i write my resume if i have no experience as a sales and marketing manager, compare your sales and marketing manager resume to a job description:.

• Identify opportunities to further tailor your resume to the Sales and Marketing Manager job
• Improve your keyword usage to align your experience and skills with the position
• Uncover and address potential gaps in your resume that may be important to the hiring manager

Complete the steps below to generate your free resume analysis.

Related Resumes for Sales and Marketing Managers:

Assistant marketing manager, associate marketing manager, brand marketing manager, digital marketing manager, marketing communications manager, product marketing manager, regional marketing manager, senior marketing manager.

• Job Descriptions
• Sales Job Descriptions

Sales and Marketing Executive Job Description

Sales and marketing executives research and develop marketing and sales strategies for a company. Their job is to drive sales by designing and implementing targeted marketing strategies. Sales and marketing executives are also responsible for maintaining customer relationships, tracking sales data, and creating performance reports.

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Sales and Marketing Executive Job Description Template

We are looking to hire an experienced sales and marketing executive to help drive company sales. In this position, you will be involved in developing marketing strategies, implementing marketing plans, developing sales strategies, maintaining customer relations, and creating sales reports.

To ensure success as a sales and marketing executive, you should have strong knowledge of modern marketing techniques, a passion for sales, and excellent communication skills. Ultimately, a top-notch sales and marketing executive creates strategies that align with modern consumer trends.

Sales and Marketing Executive Responsibilities:

• Contributing to the development of marketing strategies.
• Conducting market research on rival products.
• Designing and implementing marketing plans for company products.
• Coordinating with media representatives and sponsors.
• Working with the sales team to develop targeted sales strategies.
• Answering client queries about product specifications and uses.
• Maintaining client relations.
• Tracking sales data to ensure the company meets sales quotas.
• Creating and presenting sales performance reports.

Sales and Marketing Executive Requirements:

• Bachelor’s degree in marketing, business, or related field.
• Proven work experience as a sales and marketing executive.
• Knowledge of modern marketing techniques.
• High-level communication and networking skills.
• A passion for sales.
• Understanding of commercial trends and marketing strategies.
• Good project management skills.
• Excellent interpersonal skills.
• Ability to work well under pressure.

Related Articles:

Sales executive job description, marketing executive job description, sales and marketing executive interview questions, sales executive interview questions, marketing executive interview questions.