market research studies that pay

Online Focus Groups: 26 Paid Research Companies that Pay Up to $250 an Hour for Your Opinion

I recently participated in a paid focus group in San Francisco. You know, the kind with the one-way mirror on the wall.

We talked about travel habits and preferences for an hour and half, and I got paid $150 for my time and opinions. Not bad!

The whole thing was pretty quick and painless—and actually kind of interesting—which got me thinking that this could be a great side hustle . Especially if I could do it from home!

So down the rabbit hole I went, trying to find other companies that conduct paid research studies online .

And I should note before we get started that these aren’t the typical companies that pop up when you search for “online surveys.” Those companies, like Swagbucks and  InboxDollars , are legit, but pay relatively little .

The companies I was after here were the ones that pay bigger sums to make it more worth your time. I earned $100 an hour for my little focus group adventure, and you can too.

Earn $50-150/hr, with thousands of new studies added each month.

Earn an average of $75 per project, and get notified of upcoming studies you may qualify for.

Patients and caregivers can earn $120/hour while helping advance medical research.

1. User Interviews

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User Interviews facilitates in-person and online consumer conversations about products, websites, and services. The pay rates vary, but the average seems to be around $50-100 an hour.

I’ve earned $105 through the site so far, in exchange for about an hour a half.

In one of my studies, I earned a $10 Amazon gift card for completing a short online survey for bald guys! It said it should take 15 minutes, but all the questions were straight yes/no, so it probably only took 5.

User Interviews is a legit facilitator of online (and in-person) consumer research studies. Participants can get paid (generally $50-150/hr) to share their opinion and shape future products and services. While this won’t replace your day job, it can be a nice supplemental income.

• One of the best-paying survey companies I've found.
• Easy to sign-up.
• Lots of new studies added every week.
• Can be difficult to get selected.

Click here to join User Interviews .

Or check out our full User Interviews review .

Respondent is a cool service that facilitates consumer research studies online—and often pays $100+ an hour !

Once you create your account, you’ll be able to browse all the open studies you might qualify for. The research brief shares the type of person the company is looking to connect with, the expected time commitment, and pay rate .

If it looks like a fit, answer the brief screener questionnaire to throw your hat in the ring. Don’t get discouraged if you don’t get selected right away—I’ve been selected for 5 studies out of 50 screeners so far.

While there are some “general population” studies, the best-paying opportunities are for industry professionals— up to $750 an hour!

The company takes a 5% processing fee, but the rest of the funds you earn will hit your PayPal account within 8-10 days of your study. (I’ve earned $395 through Respondent so far! )

Click here to join Respondent .

Read our full Respondent.io review here .

(Since recording, I’ve done a couple more studies.)

A leading source for medical research, Rare Patient Voice pays patients and caregivers $120 an hour. You can browse a full list of available studies on their site—nearly all of which are phone or webcam interviews.

If you suffer from any sort of medical condition (even if it’s not super rare), this one is worth a look.

The site is open to residents of United States, Canada, the United Kingdom, Italy, Spain, France, Germany, Australia, and New Zealand.

While most Survey Junkie earning opportunities don’t pay much, you’ll occasionally get emails for better-paying focus group and product testing studies.

These admittedly are pretty rare, but pay up to $75.

Still, power users of the regular Survey Junkie site/app report earning up to $40 a month. 

The site boasts more than 20 million members and pays out more than $1 million every month.

Click here to sign up for Survey Junkie .

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Another well-established market research company is Product Report Card . They offer paid surveys, product testing and review gigs, and online focus groups.

The best-paying work is for in-home product tests and remote interviews and focus groups — often in the $75-$150/hour range.

Product Report Card will also give you a $5 welcome bonus for completing a short survey after you join. There’s a $25 minimum to cash-out.

Lightster is a unique money making app , where you get matched with brands and researchers based on your profile.

To get started, you’ll add some demographic information about yourself and answer some questions about your experience and interests.

After that, you may see some questions pop up in the app. Answer those to qualify for paid research conversations that pay $1 per minute.

I got invited to my first half hour session within a couple weeks of downloading the app, and got paid (via Amazon gift card) right away.

I was excited to discover PingPong as a newcomer to the online market research field. The service specializes in user experience testing for apps and websites, with pay rates ranging between €40 and €100 an hour. (Roughly $45-110.)

You might be curious—with the rates in euros—if this one is open to non-Europeans. PingPong let me join as an American and says they welcome testers from all over the world.

Since joining, I’ve received invites to several studies but haven’t been able to book one just yet.

Fieldwork was the company that hosted the San Francisco focus group I participated in. They have locations throughout the US:

• Los Angeles (Orange County)
• Minneapolis
• San Francisco

Compensation starts at $75 for participating in focus groups, which usually last between 1-2 hours. The drawback was I got paid in Visa gift cards instead of cash, so I went to the grocery store and bought Amazon gift cards with them instead.

FocusGroup.com offers nationwide paid research opportunities. (The site is powered by Sago, a leading market research company.)

Be on the lookout for the “National” studies that pay between $75 and $200 . These are scheduled over the phone or webcam so you can take the calls from anywhere at times that are convenient to you.

It took a while, but I eventually earned $115 for an online study related to a well-known Seattle-area company.

The next one I did was an hour-long online focus group on credit cards that paid $100.

Other studies I saw were  related to cars, technology, and banking.

I receive a few email notifications every month with studies. Those range from around $2 for 20-minute surveys, up to $150 for 90-minute in-person or online focus groups.

Check out my full FocusGroup.com review to learn more.

Experience Dynamics specializes in user experience and user interface testing (UX and UI). Corporate clients pay Experience Dynamics to help “make their users smile,” and they turn around and pay people like you for honest feedback on website designs and software applications.

According to the site, they recruit testers worldwide with all levels of technology experience. Most studies pay between $50-$150 dollars.

Experience Dynamics also facilitates:

• Field Studies, 1-2 hour interviews at your home or work.
• Diary Studies, where you to record your thoughts over 1-2 weeks.
• Phone Interviews
• Online Focus Groups
• Online Surveys

American Consumer Opinion is another market research company where you can qualify for several surveys a year.

Annoyingly, they insist on using their own “virtual currency” point system. Still, you can earn up to $50 worth of points for longer market research surveys.

There’s a $10 minimum to cash out and you can deposit your earnings directly into PayPal. To give you an incentive to complete the low-paying screener surveys, American Consumer Opinion will add your name to a monthly $50 drawing .

On L&E Opinions , I found nationwide studies paying $125-250.  The company has been in business over 30 years and pays out millions of dollars in research incentives every year.

FocusGroups.org is an aggregator service that lists focus groups and paid research opportunities around the country. When I registered, I saw online focus group options that paid anywhere from $75 to $625!

Topics included pets, hygiene, cooking, luxury cars, and lots more. There are some handy filters you can use to select only online or “National” studies.

Another site that pulls in lots of different paid studies, FindFocusGroups.com was a great find. 

At press time, they had the best-looking interface of most of these sites, but hadn’t been updated in several months.

When I checked, the compensation for these ranged from $50 to $200.

Through “compensated interviews” and focus groups, SIS helps brands figure out direction for their products. You can see a full list of available paid studies on this page .

I found rates from $25-200, depending on the time required and complexity of the topic. SIS recruits participants from all around the world, not just the US.

Similar to FindFocusGroups above, SurveyFeeds isn’t a market research company itself, but instead a promising “feed” of paid survey opportunities.

I found their Facebook page updated more frequently than their website, so it might be worthwhile to check there and see what you might qualify for.

The online studies I saw ranged from $75 to $300 .

Recruit and Field is one of the longest-running national market research companies. Since 1977, they’ve built up a participant database of over 300,000 consumers, business leaders, and medical professionals.

The company works with lots of name-brand clients and typically pays $100-275 for in-person and online surveys.

I recently earned $250 for a 1-hour call about business banking!

When I checked out Field Voices , I found a couple available studies to apply for. One was a neighborhood improvement interview that paid $150 for one hour, and the other was a group workshop on snacking habits that paid $300!

This firm works directly with companies as well, which means they’re not just pulling together lists of other research projects.

Consumers, medical professionals, and executives are in demand for Probe Market Research’s panels. Focus groups pay between $50 and $400, and you can often participate online or over the phone.

Major brands enlist Probe to conduct online surveys, mystery shopping gigs , mock juries, product trials, and more .

The popular and well-rated dscout app connects you with “engaging research missions.” Through those, you can get paid to share your feedback on a product or service.

Typical studies pay anywhere from $2 to $100 , paid out via PayPal. The biggest complaints from users are that the often in-depth screener surveys are unpaid.

Less of a market research firm and more of a consulting marketplace, GLG Insights aims to match you up with their clients looking for industry-specific expertise. Request to become a “Council Member” to get notified when relevant paid studies are available.

On GLG, you’ll be asked to connect your LinkedIn profile and upload a resume (or link to an online resume) to verify your career credentials. You can also name your own consulting rate — usually $100-150 and up .

After that, I answered a series of ethics questions based on GLG’s terms and conditions.

When academic and research institutions need opinions from the general population, they turn to Prolific . It’s easy to sign up and start completing online surveys.

The pay on Prolific is a bit lower — often in the $8-15/hr range. But in my Prolific review , I found plenty of quick and easy surveys available, and you can cash out to PayPal.

WatchLab has an obnoxiously inadequate website, but they claim to facilitate all sorts of focus groups, usability tests, interviews, mock juries, and more.

The pay varies depending on the research, and may be in the form of gift cards or cash. I saw ranges from $100 to $175 for 1-2 hour focus groups. WatchLab has locations in San Francisco and Chicago, as well as online options.

For in-person focus groups, you get paid on the spot — online may take 4-6 weeks.

Mindswarms is a unique video consumer research platform. They’ll pay you $50 via PayPal to answer 10 questions about a product or service.

These studies normally take around 10 minutes and can be recorded via your webcam or smartphone, but competition to get selected can be fierce.

To create your account you’ll need to record a 60-second video about one of your passions. Or you can do this through the Mindswarms app on iOS or Android .

Earn $50-150 for online focus groups and studies. While the website doesn’t necessarily inspire confidence, 20|20 Panel has been around for over 30 years.

I found several online focus groups paying $50-200 on Focus Insite . The company popped up in my Instagram feed, a signal they’re actively recruiting new participants.

You can join their panel database as a medical, technical, or business professional, or just as a general consumer. Alternatively, you can apply directly to the available market research studies listed.

The companies listed above certainly aren’t the only research companies around, and for this side hustle, it makes sense to join as many firms as you’re comfortable with.

That way, you’re presented with all the opportunities available, not just the projects managed by one company.

Here are a few more to consider:

• Ascendency Research — On average, studies pay $60-350. Many are local to the Twin Cities, MN, but they have some national studies, too.
• Elliott Benson — Conducting paid market research since 1995.
• PRC Market Research — You can browse upcoming projects (and their pay rate) before registering. Most studies pay $100-300/hour.
• NewtonX — Strictly for industry professionals to share their insight and get paid.
• Focus Forward — A unique aggregator of paid focus group and survey opportunities.
• UserTesting – Earn $10 for completing 20-minute online user tests of websites, apps, shopping portals, and more. This is pretty fun but you have to be fast because these tests get snatched up quickly.
• Pulse Labs – Earn up to $100 a week providing video feedback on products.
• Intellizoom – Get paid an average of $10 testing and reviewing websites.
• UserBrain – Receive new websites to test every week, an earn $5 for each 5-15 minute test.
• Google User Experience – Google pays gift cards for feedback on their products.
• Nelson Recruiting — Nationwide market research company established in 1980.
• Marketade – Specializes in remote usability testing, market validation, navigation research, and more.
• Engage Studies – Earn as much as $100 per focus group through this research company.
• Tell Us Your Opinion – Mainly operating in Tulsa but may have online/phone opportunities as well.
• Adler Weiner Research – In-person studies in Chicagoland and Southern California, plus remote studies nationwide.
• Advanced Focus – Hosts market research panels and focus groups in New York City.
• Nichols Research – Get paid to participate in in-person focus groups, primarily in Northern California.
• Herron Associates — In-person studies in Indianapolis, IN and Tampa, FL.
• PrizeRebel – Earn $10-12 an hour doing surveys or completing other tasks. (Just avoid the low-paying ones.)

As with any side hustle, there’s an opportunity cost. As in, what else could you be doing with your time?

I encourage you to check out our monster list of side hustle ideas , but here are a few that are similarly flexible.

Become a Bookkeeper

One of the first jobs that many companies hire out is “someone to keep the books.” If you have experience in this field, or just love numbers, becoming a remote bookkeeper could way to make extra money.

Most businesses don’t need a full-time bookkeeper so they’re open to hiring someone part-time. Most virtual bookkeepers charge $100-300 per client per month.

Network with business owners locally or online and let them know about your service. It might make sense to check out this  free training on how to start a remote bookkeeping business .

Alternative Investments

If you’re after passive income , you might consider adding some alternative investments .

For example,  Fundrise  allows you to invest in professionally-vetted commercial real estate. This spreads your risk around with properties in multiple geographical locations–and minimums as low as $10 .

Disclosure: I’ve been a Fundrise investor since 2015, and earn a commission when you join through my referral link. Opinions are my own.

Resell Furniture Returns

Reselling furniture returns is a unique low-risk side hustle .

How it works is you join Sharetown as a local “reverse logistics” rep. Sharetown partners with direct-to-consumer mattress and furniture brands to handle their return requests.

When customers decide they don’t want to keep the item, you’ll get dispatched to go pick it up. After that, you’ll:

• clean it up
• photograph it
• list it for resale on sites like Facebook Marketplace

The Sharetown reps I’ve connected with target $150-250 per flip — and, importantly — you don’t have to pay Sharetown for the inventory until the item sells.

Check out my full Sharetown review to learn more.

Sharetown reps make money by reselling gently-used furniture and bed-in-a-box mattresses. Top reps earn $4000+ per month.

• Low startup costs
• Great earning power
• No hunting for inventory
• Requires a truck or SUV
• Bulky items to store
• Not available in all areas

Mobile Notary Service

Becoming a mobile notary loan signing agent is one of the most popular gigs among the Side Hustle Nation community. The flexible, part-time side hustle involves walking new homeowners through their stack of mortgage documents.

Appointments typically take around an hour and pay $75-150.

One big drawback to focus groups or online surveys is you’re limited in how much you can earn. It’s a great side hustle, but it’ll never be a full-time income.

Focus groups or paid research studies won’t pay your mortgage, but one or two a month will definitely help build your side hustle snowball .

Have you had any success in landing paid focus group studies? What do you think of this little supplemental side hustle?

Let me know in the comments below!

• Start Your Free $500 Challenge . My free 5-day email course shows you how to add $500 to your bottom line.
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Is there such thing as an online focus group?

Yes! Several companies facilitate online consumer research focus groups, which is great because that means you can earn money from the comfort of your home or office. Check out our full list to learn more.

How much do focus groups pay?

The pay for focus groups depends on how long the session lasts. Most commonly, you’ll find rates average around $100 an hour.

Where can I find legit paid focus groups?

Companies like Respondent, Fieldwork, and FocusGroup.com are all legit facilitators of paid focus groups. Or, for the best results, you might try an aggregator service like FindFocusGroups.com, which pools together focus group opportunities from several sources. Be sure to check the list of providers on Side Hustle Nation as well.

How do online focus groups work?

Online focus groups work either via conference call or more commonly, through a group video chat to more closely mimic the in-person experience. A moderator will lead the group discussion and participants can chime in through their webcam and computer microphone or phone line.

********* Stock photo  by Akhenaton Images via Shutterstock

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About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons , The Side Hustle , and $1,000 100 Ways .

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

58 thoughts on “Online Focus Groups: 26 Paid Research Companies that Pay Up to $250 an Hour for Your Opinion”

Nice job, Nick! I have only ever been able to score low paying “mystery shopper” gigs. I get a free meal and $15 or $20 for my trouble. It usually takes about an hour, so am making $15 – $20 per hour. I have repeatedly mystery shopped a “Roy Rogers” restaurant that is on the NYS thruway. Almost every time I have had to travel to or from my daughter’s college campus I have been able to get a free meal, $10 or $15, and a portion of my tolls paid. I wouldn’t make the effort except that I am already driving by and there is a good chance that I would need a bathroom break anyway. Everybody wins. :>) I will be checking on a couple of the sites you provided to see if there is anything I qualify for.

Thanks Kevin. I’ve been half-heartedly attempting to find a mystery shopping expert to school me on how it really works :)

Hi Nick – If you are still reading these comments, I hope you will remove User Interviews from your list. After reading your article, I applied with them and was excited at first, but they have a serious flaw. They do not screen what the companies post for the surveys. First you have to take a questionnaire to see if you will be selected for the survey. Time after time you spend time answering the flawed questionnaire, and then not being selected, probably because of being forced to complete an answer that is not correct. Here’s an example that I just sent to Tabitha at User Interviews:

“I was applying for the Medical Injectibles survey, and the first several questions went well. Then there was the question “Do you care for a child with Juvenile Idiopathic Arthritis?” with the options of yes or no. I checked no, and I cannot imagine there are vast numbers of people who would have been able to check yes.

The next question was required, and it asked for the age of the person I care for, and had a box, also required, asking for the required medications.

Why was I prompted with that question when I had answered no?”

So that was yet another questionnaire that was flawed that completely wasted my time because I could not proceed. I have asked them to remove me from all further communication as I want nothing to do with them anymore, and I honestly don’t think you should be recommending them.

Hmm sorry for the trouble, Balinda. I agree, their conditional logic on the screener surveys could be better — or they could just advance to a “thanks but you’re not a fit” page. When those types of funky follow-up questions happen for me, I just back out and go back to the list since it’s clear I’m not going to qualify.

Nick, this list is AWESOME! I’ve been using User Interviews for about a month and a half and it seems like I hardly ever get selected for any of the surveys. In fact, I’ve only been selected for 1 so far (which literally took 10 minutes and I got a $30 Amazon gift card) and the second one I got approved for, by the time I got around to actually confirming my spot that evening, it was already fully booked up! I’m wondering with all the different options available if it would be feasible to make some decent side money – assuming the time commitment doesn’t get overwhelming. I’m gonna dig into this a little I think and see what I can come up with.

Hey Kyle, I hope you found some good “side jobs.” You mentioned that you used user interviews and only got 1 job. I’m so surprised by that. I have been using them for a few months and I have made a good bit of money. I had a 20 minute telephone survey and was paid $150! I had another that was in person. They came to my apt (they originally said to see my wardrobe in closet, but never did) they interviewed me on camera for about 10-15 minutes and then we went to a clothing store! They asked me if I liked the store, clothes, etc. In all I was with them about an hour. I got $350! I could have made another $100 for doing “homework,” but I was too busy. That’s just 2 of jobs I had from them. Anyway, I just wanted you to know, bcuz you should keep trying with them. I plan on hitting all these new ones, thanks to Nick! Good Luck!

It’s funny you bring this topic up. I LITERALLY started signing up for focus groups last Monday (going on two weeks) and I’ve already made $650. Most have came from respondent. I also signed up for the Reddit r/paidstudy group as well as the cool work ideas.com FB which posts multiple studies a day. I’m loving it so far!

Hi Nick, I’ve been using ACOP for a few years now it does take a long time to gather up money. I usually wait till I get up around $50 or so to cash in. The problem I find is it takes two to three months for it to show up in my Pay Pal account, very slow turn around.

Nick, I’ve been doing these for several years. I probably average about $1,000 per year doing these. This a great comprehensive list!

I tried Mindswarms. I had no trouble creating a profile video (though it really does not flatter me, nor had I trouble applying for studies. However, I have been on there for over a month, and I have been rejected for every. Single. Study. Besides that, they do not ever bother telling me, or giving me helpful suggestions. Their FAQ section is so useless as to be counterproductive. And I suspect that my mind and my interests are not average enough to make Mindswarms (or online studies/surveys in general) worth my while.

Here is a good rule of thumb: if you prefer the musical works of Vasily Kalinnikov (or just know who Vasily Kalinnikov was) over “Lady” Gaga, do not bother with surveys. Only the most average individuals with the most average minds can succeed with this rubbish. Or so my experiences would indicate.

Actually, the opposite is true. just regular surveys do kind of suck. However, the focus groups and interviews and so forth, all the ones that I’ve actually gotten into have been because I’m weird or different. That’s why so many people get declined. They look for people who don’t conform, mostly because they’re looking for new and innovative ideas. Why would you research the monotonous and mundane?

Thanks so much for the information. I signed up on Respondent today and have a 71% match on 1 survey. We’ll see how it goes.

I just tried to sign up with Respondent, and probably I’m the only one in the world with this problem of not having any social media sites. They want to verify your work on LinkedIn or your FB profile. I don’t have a FB account nor do I have a LinkedIn account. I know, I must be living in a cave, but the work I do does not allow me to use social media. What to do? I guess Respondent is out. Bummer.

This is pretty much the same for me too, Shari. Even if I had an account on social media I would only have my family and close friends on it. I wouldn’t want to give some site access. I also ran into one (can’t remember the name) where they wanted you to upload a video of yourself in order to get the surveys. I am also not comfortable with that. I’ve signed up with all that was listed above. We’ll see how it goes. Good luck to you!

Since I haven’t seen it noted in the comments or main blog anywhere I just wanted to put it out there that technically if you make over $600 with any single company like this they are supposed to issue a 1099 for your payouts. Normally if you accumulate that much over a year they may not bother BUT I was lucky enough to get into a study that paid $875 which immediately put me over that threshold. So then they issued a 1099 for all my earnings from them in that year. That hurt at tax time. This year I’m going to spread it out over as many companies as I can to hopefull get a lot but no single one over $600. And if you are lucky enough to get into a single high paying study, keep the tax implication in mind.

Very nice blog post. Thanks for sharing. On respondent I made $30 today. Not bad!

Thanks Nick, this list is AWESOME! I’ve been doing surveys and focus groups for about a year. I’ve had some great paying, easy jobs. I’ve also spent, what felt like like forever, time trying to qualify for them to no avail. However, from my experience, I can definitely say not to give up! Surveys are time consuming with little pay, for the most part. Focus groups, interviews, etc., is where the money is! I have been looking for more sites and you just gave me a bunch! I am gonna try them all! Keep the info coming! Thanks again!

I’m wondering if the earning need to be claimed on our taxes? Is there a record that we are being paid? Do these companies ask for any personal information? Thanks

Try Jackson/Adept in Los Angeles. They have a Beverly Hills and Encino location.

Here are Metro Detroit Focus Groups and my reviews of them

Morpace Inc. 31700 Middlebelt Road Suite 200 Farmington Hills, MI 48334 Phone: (248) 737-5300 http://www.morpace.com Pays $80-$250 Focus Group Surveys (In Person). If they over fill the group which happened to me on one occassion then you get paid instantly without doing the survey. They pay by check or cash after the 1-2 hour in person survey. They offer surveys 1-2 times a year.

Shifrin Hayworth 26400 Lahser Rd #430, Southfield, MI 48033 Phone: (248) 223-0020 https://www.shifrin-hayworth.com/ Pays $50-$300 Focus Group Surveys (In Person). They pay by check or cash in person after the 1-2 hour survey. They offer surveys about 1-2 times a year.

I recently learned that you can only participate in 1 survey every 6 months which is why after being asked if you’ve done one recently you get disqualified.

I just did a study for them last week. They promised a $200 virtual gift card within 48 hours but it’s been a week and still nothing. They’ve stopped answering my emails and I can’t find a phone number for them, which seems pretty shady.

Did they ever get back to you/pay you?

So I have had really good luck with a lot of these companies you listed. I am a stay at home mom have been looking into all this and actively participating for about 6 weeks and made over 3000 dollars I have made 630 dollars on users interviews, 585 on respondents, 310 on user testing, 270 on validately usability studies , 250 on 20/20 panel, about 140 on intellizoom/ what users do Usability studies, 90 dollars on TrymyUI, and 50 on ping pong research. I have also made 375 dolars from focus point global. plus more companies that i got under 20 each from so there is money to be made here if you invest the time. I have done one on one studies with a web cam, phone interviews, product testing (shampoos, and even new cereal), online diary studies (usually about things you eat), and lots of usability studies. the key is knowing how to answer the screener questions. Thank you so much for your list I am going to check out the companies I have not uses yet

Whoa that’s awesome Casondra – thanks for sharing!

Hi Nick-I just found this post and thank you for “heads up”… I’m writing to share with you two top performers here in Seattle for in-person focus groups. In-Sight Space and Fieldwork / Seattle.

I’ve been fortunate enough to have had a few gigs with each of these company’s who conduct only focus groups. Most of the time the pay is cash on the spot and the groups range from 45 minutes to 2 hours. These two company’s have frequent remarkably high-paying gigs. It’s fairly common to attend a 90 minute focus group that pays anywhere from 150.00 – 350.00. On occasion I’ve landed one of their mock jury groups, sometimes held at one of Seattle’s finest hotels and lasts close to 8 hours. These mock jury groups have paid me between 300.00 to 550.00 for the gig and always provide a catered breakfast and lunch. Again, thanks for sharing your information and I hope you’re able to use my information and experience to help others.

Sincerely, Jason B.

Nice, Jason — thanks for sharing!

I’m registered with two companies for focus group and mock jury participation. I’ve done both and found them enjoyable and worthwhile. Usually payment was cash. One time it was a VISA gift card. The mock juries required more hours than the focus groups. One was Friday evening, all day Saturday, and Saturday evening. My experience has been food and beverages were provided when the event was more than 3 hours.

Participants were usually limited to one event in 6 months.

I’ve seen a large dropoff in opportunities since I reached a certain age. Sigh.

Very occasionally the local newspaper has a classified ad for focus group participants.

I need the mock jury site

Ok…I see several people are interested in Mystery Shopping so I thought I’d share a little info. I have done a lot of mystery shopping in the past and love it. Not amazing money but interesting and I enjoyed it. So…here are a few sites to start with…I hope this is OK…I see a few people said they would send information, but a lot of others requested info and I don’t know if they got what they needed. I hope this helps. So…first… this is the official website of the Mystery Shopping Professionals Association…it has a ton of good info and resources https://www.mspa-global.org/index.html Work available always depends on the type of job you are interested in and where you are located so the best companies to work with will vary for different people. Here are some other resources that may help… https://www.mysteryshopperjobfinder.com/members/resources/mspa-interview/ https://www.mysteryshopforum.com/ https://www.mysteryshoppermagazine.com/?source=forum-top-discussions and last but not least… https://www.shadowshopper.com Shadow Shopper…the first thing that pops up when you google Shadow Shopper will be scam alerts. I’m here to tell you it is not a scam. I have used them for years off and on. They do have a fee option, and to get anywhere, you probably will want to use it at least for a short time. But a lot of job boards charge a small fee. Basically it is where companies post work that they need to get done and shoppers go to find work. It’s a great way to see what is available in your area and skill set and interest and sign up with those companies offering that work. You can go out on your own and start just looking into shopping sites, but that sign up processing can be lengthy and if you pick one that doesn’t offer work in your area or jobs you want, you have wasted time and effort. Once you sign up with a few companies that you’ve found on Shadow Shopper, move on until you want to look for more. No need to keep your subscription if you have the work your want. Just my suggestion, but it has landed me several really good opportunities. One lasted years and was around made me around $2000/yr. Oh…and if you are wanting a list of companies…go here… it’s a tedious process to choose, but it’s an option… https://www.mysteryshopforum.com/companies/ Good luck and enjoy :)

Thank you Anna!

I’ve used Focus Pointe Global and Schlesinger in the Boston area for years. I’ve made really good money with them ($75-200 per session). People seem to over-estimate how difficult this all is. Sign up in the database, fill out a survey if you get an e-mail, if you pre-qualify for a study they call you to screen you again, you either qualify or you don’t on that phone call. If you’re picked, you go to their office and sit with the other people picked and just give your opinion for about 90 minutes. The hardest part for me is fighting traffic to get to the office in the city. These focus groups have been a lifesaver for me in periods of unemployment.

Will you get called every week about a survey? No, you definitely won’t, maybe not every month either. But if you sign up with 5-10 companies your chances of getting picked go up. And I agree that sites like Swagbucks are more or less a waste of time. It’s very small money.

Everyone is asking: How do I join? You have to go to the companies website and sign up for the panel (“Join the Panel”) and then wait. Also, the bigger companies post surveys on their Facebook pages so sign up for their notifications.

I do the best with Respondent, User Interviews and UTest.com. Also check out Affectiva’s job listings if you’re in the Boston area. I’ve made a lot helping to test out their automotive AI.

I have been doing focus groups online for prob 3 years or so. I have done a lot of them with watchlab and user interviews. Also accelerant research is a good one. Field work is another I’ve done them with. I’m sure there is more that I’ve used but i gotta tell u that these have been a life saver for me at times. I most recently did one that paid $400 which is the most I’ve made. I am signed up and in the databases of all that u listed plus a few others like accelerant research. Oh yeah another great place is Elliot Benson research.

Thanks for sharing Shelley!

you might try Mturk if you money to pay…

Great job on this article! I’ve been doing focus groups for many years. Probably made about $2,000 or so altogether.

I’d also recommend instapanel. I’ve been using them for several years to complete video surveys. They pay $20 for about 5-10 minutes of work. Here’s a link: https://instapanel.com/ .

I work for one of the market research companies that hire these focus group facilities/recruiters to get us the research we need. For in person focus groups (in facility) you can expect to get paid around $100 per hour, and more expensive if you’re in a specialty group (certain ailments, professionals such as tech). For online focus groups they run around $75 per hour.

If you want to know the panels to join around your area to join focus groups, I’d recommend going on Green Book (for research) and search on recruiters or facility around your neighborhood. This is where researchers go to find panels to do research with and you’ll get more opportunities with the facilities/recruiters there.

I don’t recommend online surveys bc you might terminate out of many surveys before you complete one and they won’t pay you more than $5 for one, and that’s on the rare end. Hope this helps!

Appreciate the insight — thanks Michelle!

I love love love all the great information I just obtained by reading your blog. OMG ! If anyone has any leads for Indiana specifically please let me know. I know of Herron Associates does a lot of research focus groups. Just go to their website and sign up. Ive done a few for them in the past and made anywhere from $50-150 for about an hour or so in person focus group. I think those are great and very interesting. If anyone wants to contact me to give me some tips on the mystery shopping I’d greatly appreciate it. TIA ( Thanks in Advance) Carrie

Thanks a bunch for the informative post! I signed up for several of the ones you have on this list and already got selected for a study. Just curious – most of the prescreen questions ask if you’ve recently participated in a study. If you have (I’ll fall into this bucket once I complete the study I just got picked for), does that greatly reduce your chances of being selected for another one?

Hi, are any of these open to people under 18?

All clinical trials are for ages 18-99.

Amalia, I apologize. I read your question to quickly & transposed the numbers. I thought you said 81.I’m rarely asked to prove my age, but they may have some way of checking. Product reviews are open to 16+, I believe. I’ve never had to show my ID online, only when I do things in person. Obviously medical care you’d show your ID.

Withpower.com is a great website to checkout medical trials. There are all sorts & bonus if you need medical care & don’t have the money to pay for it. Some just monitor or interview you…all the way up to getting medicated treatment for your condition. I even saw dental work on there.

Every clinical research compensated me for my time & travel. It’s always paid out very well for me & it’s definitely worth the time. I got $365 for downloading an app on my phone that I recorded how long I slept the night before.They sent a little survey with 4 questions every day to the app & I told them what time I went to bed, did I wake up during the night, how long did it take me to get back to sleep, and what time I woke up. I got paid in intervals at week 2, 6, 10, & 14. Super easy money.

I’m on #4 of this list now. User interviews has been fair to me. I’ve seen product reviews, online, and focus groups on there. If they let you know that you are qualified, act quickly!

Clinical research & focus groups are my favorite. I used to like doing product reviews & I still do. But once you really start getting into it, the rewards get better & better. Thank you so much, Nick. Yes, I referred you when signing up. You deserve it.

Hi Nick, this is a great job.

Many of these websites do not authorize participants from Nigeria and Africa. They have country-based restrictions. It sucks.

I have a master’s degree in business administration. I have a bachelor’s degree in mechanical engineering. I have a postgraduate diploma in economics, a postgraduate diploma in education and a professional diploma in early childhood education. I have a CEFR Level C1 in IELTS exam. I have done some surveys in my country, Nigeria and I performed well.

What survey sites do you recommend that do not have country-based restrictions? I am really curious Nick.

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The 15 Best Sites for Paid Research Studies

Jenni Sisson, Contributor

• Updated May 24, 2024

Paid research studies are somewhat similar to survey sites , but these studies go a lot more in-depth. The marketing company may ask you to keep a diary of your activities for a week or longer, or they may conduct multiple hour-long phone interviews. They’ll also screen your demographic info much more carefully than if you were conducting simple product tests . 

As such, the payout for research studies is much more than for surveys, with between $50 and $100 per hour being common. Read on to find out more about paid research studies, and which ones are worth your time.

Table of Contents

Key Facts About Paid Research Studies

These studies vary in form and topic and sometimes go by different names, like clinical trials, focus groups, shopalongs, user surveys, paid research opportunities and more. In each case, a company or organization hires a market research firm to answer a question. It could be anything from “Which baby food logo do moms prefer?” to “How many Hispanic citizens in Cincinnati have a favorable view of candidate John Doe?” 

The topic of the research determines what kind of study subjects the project requires, so researchers have to gather respondents of specific demographics. If you sign up for the research company’s database and you fit the profile, they will email or call you to participate in the study. In some cases, you can browse research opportunities and apply to the ones you’re most interested in.

Studies can take various forms: an emailed survey, a phone interview, a video chat, an in-person group panel, keeping a diary of certain activities and more. Your honest responses help companies make marketing and product decisions. 

Here are a few things to keep in mind as you pursue this side hustle:

• You won’t qualify for every study, so plan to apply to a lot of them and with multiple marketing companies.
• Answer honestly. Lie on the surveys and the recruiter will likely ban you from the platform permanently.
• Check your email regularly. Paid research studies are usually time-sensitive, and often the first respondents are rewarded for their punctuality.
• Do your homework. Not every company that claims to do research is legit. Some take your info, “disqualify you” for the study, then sell that info to other companies. Check sites like the Better Business Bureau, Yelp, Reddit and Trustpilot to sift out the time wasters and bad actors.
• Check their payment terms. Companies pay in gift cards, cash, or via apps like PayPal. The timeframe of when you’ll be paid varies widely between companies, so read the fine print.

We’ve compiled a list of some popular companies that conduct paid research studies. Some are generalists, while some cater to a specific clientele or demographic. 

#1. User Interviews

In our experience, User Interviews offers a very high payout compared to the time spent. During our test, we earned a net rate of $55 per hour . Most of the payments are in the form of Amazon gift cards rather than cash, though there are occasionally PayPal options.

#2. Respondent

Respondent focuses their recruitment on IT/tech employees, CEOs and other industry professionals. They offer hefty compensation for participants, which can rise to as much as $750 per hour (according to their website). Respondent pays in PayPal only and only allows you to apply to three studies per day.

While the payouts for Respondent studies are high, it can be difficult to qualify for them. Professionals in IT and other technology business roles tend to have an easier time. You can only apply to the B2B studies if you link your work email to your Respondent profile.

We only earned $31 per hour in our Respondent testing , but that still makes this one of the highest-paying market research opportunities we’ve discovered. 

A Reddit user who goes by the screen name sauciestcoconut claims to have made over $2,000 with DScout , noting that their key to success is that they “literally apply to almost every single mission that I might qualify for. I skip the ones that obviously don’t relate to me (about kids or certain occupations) but I submit several applications a day.”

#4. Universities

These are the original source of paid research studies, so if you live near a university, they can be a great option to make some extra cash. They can be trickier to locate, as each department will have its own recruitment methods.

There is no central repository for these studies that we could find, but here is a list of a few major institutions to get you started:

• Carnegie Mellon (offers online research opportunities)
• University of Nebraska
• University of Texas
• University of Colorado

To sign up to be part of the pool of research study participants at your local university, do an internet search for the university’s name and “paid research studies.” Many (though not all) research studies are conducted in person.

Here’s another route to find these opportunities: if you live near a medical research university, ask your doctor if they know of any clinical trials going on that you may qualify for.

#5. Fieldwork

Fieldwork offers focus groups in 13 locations around the U.S. If you don’t live near one, you can join their online database. They especially need doctors, nurses, and other healthcare professionals for their studies.

After you register with their site, an employee will call or email you when you come up as a match for a study’s requirements. They have a good reputation as a legitimate company, but users say it’s imperative that you answer the phone when they call . Otherwise, they’ll move on to the next qualifying person on their list.

#6. U.S. Government Clinical Trials

The federal government is always looking for people to participate in clinical trials of various medications and treatments, many of which are conducted through the National Institutes of Health.

These studies can be a particularly good option if you suffer from a chronic medical condition, as you may gain access to cutting-edge treatments before they’re widely available. And as a general rule, these trials are safe; although they may not produce the results that the researchers are hoping for, researchers don’t conduct trials that they believe have the potential to cause harm. 

You can find a list of ongoing clinical trials at clinicaltrials.gov . This is just a repository for the information; each trial is conducted by a different company, university or organization, and you’ll have to contact each study you’re applying for by phone or email. No compensation information is available on the site, and pay rates vary widely depending on factors such as the required time commitment. 

#7. FocusGroup.com

FocusGroup.com has 16 facilities nationwide where you can participate in face-to-face focus groups and panels. These typically pay well, since there’s more work involved in attending an in-person interview than a phone or internet survey.

This company is now owned by Schlesinger Group (rebranded as SAGO), and the change has caused some operational hiccups. For example, there have been several complaints to the Better Business Bureau of participants not getting paid and receiving poor or no communication from the company. However, most of these issues have reportedly been resolved. 

#8. Rare Patient Voice

Due to the nature of this company’s clientele, it is extremely difficult for them to match people to research studies, as they focus on rare diseases and conditions. That said, if you do qualify (and they list their ongoing studies directly on their site), you are handsomely compensated.

Rare Patient Voice has a good reputation, earning an A+ rating from the Better Business Bureau . Most of the complaints from participants are related to delayed payment due to an investigation on whether the participant sped through the questions too quickly to give a thorough review. 

#9. FindFocusGroups.com

This site doesn’t host paid research studies directly; it’s more like Craigslist for vetted, high-paying focus groups. (That means you’ll have to apply to each study individually.) Focus groups are sorted by city and state, but there are nationwide online groups as well.

The interface of the site is filled with ads, so make sure that when you click on a sign-up link you’re signing up for an individual study, not clicking over to a random advertiser (some of whom make their ads looks like study invitations).

The reputation of FindFocusGroups.com is hard to speak to as the site is just a board that posts the focus groups of various companies.

#10. SIS International

As you might guess from the name, SIS International is one of the few companies on this list that is open to participants around the world. Their research covers a broad range of industries — everything from burgers to butane.

Participants seem to like participating in SIS International’s research. The company has five stars on Trustpilot and many complimentary reviews from former study participants. 

#11. Probe Market Research

Probe Market Research has three focuses: consumer studies, business-to-business research and healthcare. It’s a legit company, though some participants complain of late payments and the inconvenience of getting paid in virtual Visa cards , which can only be used online and expire in 90 days. However, the company has four stars on Yelp and most reviews are positive.

#12. Focus Insite

Though they pay well, several Reddit users note that it’s pretty hard to qualify for these studies . Though the reviews aren’t all bad; for example, Redditor stormborn29 said , “Focus Insite sent me a really nice vacuum to test, and I was paid $200 — plus I got to keep the vacuum.” 

Focus Insite does, however, have a few unresolved BBB complaints regarding the lack of payment to participants . They have an active Facebook page, but the reviews on that page look unrelated to market research or surveys. In other words, this research company appears to be legit, but we still recommend proceeding with caution. 

#13. WatchLab

If you’re curious about the latest WatchLab studies, check out their Facebook page . WatchLab’s website is geared toward companies that employ them, not participants, so you’ll get more information on Facebook. Many studies are related to social media use.

This firm is notorious for taking a long time to pay , and they’ve been dinged by many users for not paying at all. They only have 2.5 stars on Yelp (based on 32 reviews), and most of the complaints are due to nonpayment. 

GLG presents a different type of opportunity than most of the other companies on this list. They do research on big purchasing decisions, recruit expert witnesses for trials and more. They keep a list of industry experts in management, law, finance and other professional fields to interview or consult on special cases or niche studies.

“Consultants” usually have years of industry experience, and often have leadership roles. A handful of other companies do this too; AlphaSights, Guidepoint, Third Bridge and Coleman are a few others. 

The screening required to become a consultant for GLG and other high-paying research firms is extensive, as they only want respondents that have specific credentials. To get selected, veterans in this consulting side gig world recommend being very detailed in your LinkedIn profile, as recruiters for these studies rely heavily on the platform to identify potential participants.

Many studies are geared toward mid to senior-level professionals, and if you’re matched with a study, you can make up to $500 per hour or more.

#15. Recruit + Field

Recruit + Field covers the U.S., UK, Canada, Australia and New Zealand. They have an impressive list of clients, including Apple, Netflix, Clinique, Spotify and more. This company is somewhere between a GLG (looking for experts) and FieldWork (looking for all walks of life plus healthcare professionals), as they recruit in each of these areas.

Their reputation is fairly good; Recruit + Field has an A- rating on BBB (only 4 complaints, all of which have been answered). 

What About Apex Focus Group?

When we tested Apex Focus Group , we found that the platform offers none of its own paid research studies and uses misleading marketing tactics to get users to sign up for its email list. Once opted in, the company sends affiliate marketing messages to your inbox. Some of those messages contain legit focus group opportunities, but they’re the same focus groups you could find on your own — often by visiting the sites listed above.

Paid Research Study Sites: Summary and Final Thoughts

You won’t qualify for every study, and unfortunately, no amount of hard work will change that. (Plus these companies now have layers of checks and AI algorithms to vet cheating and lying, so don’t try that either). 

Because of this, paid research studies fall squarely in the side-hustle-only camp. For the best return, apply to a number of studies you have a good chance of qualifying for, and quickly respond when you get a call or email from the market research company (as many studies are deadline driven). 

Whether you’re a stay-at-home parent looking to make a few bucks during naptime or a senior project manager looking for a good-paying, low-maintenance side gig , paid research studies can be an easy way to make extra money.

Different companies cater to different demographics, and hence, want different research participants. So do your homework on the research company before you sign up to get a better response rate. 

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17 Best Places to Find Paid Research Studies (High Paying)

Last updated May 9, 2024 By Dylan Houlihan 0

Note: We may earn a commission from affiliate links on this page. These do not affect our ratings or recommendations.

Looking to level up your survey earnings and step into the world of paid research studies?

If so, you came to the right place.

Surveys are great to start out with, but doing 1-on-1 interviews and focus groups can be much more fulfilling and a higher paying, so it's worth trying out.

Below, you'll find some of the best platforms (sites and apps) to find paid research studies online and near you.

Featured Paid Study Platforms

Featured platforms are are selected based on financial incentives like affiliate partnerships and sponsorships. They help keep Swift Salary free. Thanks for your support!

User Interviews

User Interviews is a crowdsourcing platform that connects researchers with paid study participants. Founded in 2015, the platform supports a variety of study formats (in-person, online, etc.) and types (focus groups, 1-on-1, etc.), and has been used by companies like Adobe, Spotify, Amazon, and more.

Opinion Outpost

Opinion Outpost is a survey platform that rewards users for sharing their opinions. Founded in 2005, the platform is quite well-known in the survey space and is home to thousands of survey takers earning extra cash every month.

Product Report Card

Product Report Card is a rewards platform that pays members to take surveys and participate in free product tests. Founded in 2012, they claim to offer more high-paying surveys and product test opportunities than any other platform.

What Are Paid Research Studies?

The criteria a site or app has to meet to make it onto this roundup is that it must either have:

• Paid research interviews (1-on-1 interviews where you get paid to talk with a researcher face to face or over the phone)
• Paid focus groups (group interviews where you get paid to talk to researchers as part of a group)

These types of research participation opportunities typically pay a lot more than regular online surveys, questionnaires, and polls, so it makes sense to give them their own breakdown.

That said, they're not all perfect…

Pros and Cons of Participating in Research Studies

• They pay well. I've done research, participated in these, and talked to others who've participated in them, and the hourly rates you can earn from paid research studies is quite high. You're typically looking at $50-$200+ per hour for your participation.
• Fewer disqualifications. To qualify for a paid research study, you'll typically need to answer some screener questions, but these are usually short and won't take more than 5 or so minutes. From there, once you're qualified, you're in. Unless the study is cancelled (which can happen), you're almost guaranteed to make some money once you set up your interview date. No more annoying survey disqualifications 30 minutes into a questionnaire.
• Chance to make a real difference. When answering online surveys, it's hard to tell if your contributions are really making a difference. With research interviews and focus groups, you'll feel a lot more involved and your opinions feel more valued. You'll most likely meet some interesting people and learn new things along the way as well.
• The earnings aren't consistent. This is the big downside with paid research studies. While they pay really well, you most likely aren't going to be able to make a full-time income out of them. Researchers are looking for very specific people the majority of the time, so you'll have to be patient.
• You've got to be comfortable in-person, on camera, or on the phone. Some research studies take place via webcam, others take place in person, and some are done over the phone. If you're not comfortable with any of those, these types of studies aren't going to be for you.
• You'll need a proper schedule. Answering surveys from your phone can be done almost any time and anywhere. But, with research studies, you'll typically need to book in a specific time slot for your interview. Many studies are at least thirty minutes to an hour long.

Top Sites and Apps for Finding Paid Research Studies Online and Near You

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Prolific is a crowdsourcing platform that connects researchers with paid study participants. Supported study formats include surveys, video interviews, diary studies, and more. Founded in 2014, the platform claims to be home to over 120k participants and 30k researchers.

Chicago Booth CDR

Chicago Booth CDR (Center for Decision Research) is a crowdsourcing platform for behavioral science studies and research. Here, participants from around the world can get paid to take part in studies that help researchers better understand human interaction, thinking, feelings, and more. The CDR has been conducting this type of research since 1977.

Respondent is a crowdsourcing platform that connects researchers with high-quality study participants from around the globe. The participants -- who earn money for taking part in studies -- are fully vetted and include industry professionals and general consumers.

FocusGroup.com

FocusGroup.com is a rewards platform where members can get paid to participate in online surveys, research interviews, focus groups, and more. Founded in 2002, the platform claims to have paid out over $65M in a single year.

dscout is both a crowdsourcing marketplace and a rewards platform. Researchers can use it to conduct studies while Scouts can join and make money sharing their insights and experiences. The types of research conducted on dscout can include diary studies, photo/video responses, usability tests, and much more.

Testable Minds

Testable Minds is a crowdsourcing platform that connects participants with researchers conducting psychological and behavioral experiments and scientific studies. Founded in 2015, the platform claims to have 12k+ researchers and 85k+ participants.

Tryber is a crowdtesting platform where testers can earn money for finding bugs, usability issues, and other problems in websites, applications, physical products, and more. The platform is owned and operated by Unguess (formerly AppQuality), a crowdsourcing platform that was founded in 2015.

UserTesting

UsertTesting.com is a crowdtesting platform focused on usability testing. Companies can use the platform to get feedback on their websites, apps, prototypes, and more, while contributors (aka testers) can use it to make money by participating in usability tests. Founded in 2007, the platform has grown to become one of the largest and most well-known in the crowdtesting space.

Crowdtap is a rewards platform where members can earn points for answering surveys and sharing their opinions. Surveys can range from one question long to full-on interviews.

Userlytics is a crowdtesting platform that connects organizations with UX testers who get paid to provide feedback on websites and apps. Founded in 2009, the platform claims to have over 2M testers, around 50 new studies uploaded every day, and worked with companies like Riot Games, Microsoft, eBay, Verizon, Coca-Cola, and more.

PlaytestCloud

PlaytestCloud is a crowdtesting platform that connects mobile game developers with paid freelance playtesters from around the globe. Founded in 2014, the platform claims to have over 1M playtesters who get paid for providing feedback on a variety of mobile games from developers like Zynga, Ubisoft, Gameloft, and many more.

Survey Junkie

Survey Junkie is a rewards platform and market research community that pays members for completing surveys and contributing their opinions, insights, and data. Founded in 2013, the platform is owned and operated by DISQO, an award-winning insights platform based in the U.S.

iPoll is a rewards platform that pays members for sharing their opinions, testing products, completing real-world missions, and more. Founded in 2012, the platform was previously known as Surveyhead and is currently owned and operated by Dyanata.

American Consumer Opinion

American Consumer Opinion (ACOP) is an international rewards platform that pays people from all around the world to share their opinions on a variety of products and services. They offer paid surveys as well as occasional product testing and mystery shopping opportunities. Founded in 1986 as a small U.S. mail survey panel, the platform has since grown into an online community of over 7 million members worldwide.

Find More Paid Research Participation Opportunities

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15 Legitimate Places to Participate in Paid Research Studies

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From testing products and services to sleep and diet studies, here's a list of vetted places you can participate in paid focus groups.

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A few years ago, I got an invitation to attend a research study hosted by a local skincare company. They were launching a new line of products and wanted feedback from 20 to 25 year-old-women with dry skin.

Since I was a new college grad who needed extra cash, I decided to go. They asked me various questions regarding my current skincare regimen, the products I used, and how I felt about them. It only took an hour, and I got a $75 Visa gift card and a few product samples. Not a bad way to kill an hour.

If you like the idea of getting paid to share your opinions, you’re in luck. There are plenty of places that host paid research studies. While the study I did was in-person, there are many online research studies you can do at home.

Websites That Offer Paid Research Studies

You can find online focus groups that’ll pay you for your time and feedback through a variety of websites. Each site has its own requirements and payment structure, so it’s a good idea to explore all the options available.

1. Survey Junkie

Survey Junkie is a survey site that’s been around since 2005. It will pay you to take surveys and express your opinions to big brands who want to improve their products and services. After you answer several questions about yourself and create a profile, the site will match you to surveys that are relevant to you.

Any time you complete a survey, you’ll earn virtual points, which you can redeem for PayPal cash or online gift cards. Most surveys take anywhere from 5 to 20 minutes, and you can expect to make between 100 to 200 points or $1 to $3 per survey. You won’t have to buy any products or sign up for other websites.

2. American Consumer Opinion

American Consumer Opinion is a survey panel that partners with large companies who want customer opinions. To join, you’ll enter basic information such as your age and where you live. Then, you’ll take a general household survey where you’ll share details about your lifestyle.

You’ll likely receive survey invitations via email several times a year. The number of points you’ll rack up will depend on the length of the surveys.

While short surveys are typically worth anywhere between 5 and 50 points, you can earn up to 5,000 points with longer ones. One point equals $0.01, and you can cash your points in for PayPal cash or donate them to charity.

Related: 17 Best Places to Take Paid Online Surveys for Money

3. Respondent

Respondent is unique because it organizes one-on-one paid research studies online and in person. You can sign up with your email address or via your Facebook or LinkedIn profile through the site.

Once you do, you’ll fill out some basic personal information such as your name, birthday, and email address. They’ll also ask for demographic details like your gender, ethnicity, and educational background.

After you’ve signed up, you’ll browse all of the “projects” available and details like the pay and how long they take to complete. When you see a project that interests you, you can apply to it through a short questionnaire. You’ll be emailed if the company chooses you for their project.

Most of the projects focus on small business or technology and pay anywhere from $50 to $85 via PayPal for 45 minutes to an hour of your time.

4. FocusGroup.com

FocusGroup.com began in 1988 and offers surveys as well as in-person and online focus groups via phone and webcam. After you create a profile, you’ll be emailed surveys and focus group invitations.

The majority of the site’s surveys and focus groups revolve around health and wellness, pet products, finances, and shopping habits.

You’ll earn between $75 and $150 if you participate in focus groups and points for surveys, which you can apply toward a prepaid Visa debit card. You can cash out 100 points for $1.00.

5. Plaza Research

Plaza Research pays parents, kids, teens, students, doctors, and business professionals to share their opinions on new products and services. It hosts surveys and a variety of in-person focus groups throughout the country.

If you attend a focus group, you’ll likely be asked to try a new product, watch a TV commercial, or discuss your thoughts about future products. To receive survey and focus group invitations, fill out an online form. The form will ask you questions about your education, electronic use, employment, household, pets, and more.

You’ll get an email if you’re a good fit for a survey or focus group. The amount you’ll earn depends on its length and scope. Most participants will earn between $50 and $200, paid via check, for two hours of their time.

Related: How to Get Paid to Write Reviews

6. Mindswarms

You can create an account online or via the Mindswarms mobile app and get paid to answer questions via your smartphone or webcam.

After you apply to a survey that appeals to you, you’ll answer a few targeted questions to make sure you’re a good fit for it. If you are, you’ll answer seven questions and earn about $50. The money will be sent to your PayPal account within 24 hours. You can also redeem your earnings for an Amazon gift card.

7. Fieldwork

Fieldwork has facilitated marketing research studies since 1980. The company hosts in-person focus groups in 11 cities across the U.S. If you don’t live near any of these cities, you can still register for Fieldwork’s national database and participate in online or phone interviews.

To register, fill out an online questionnaire and wait for Fieldwork to call or email you when an opportunity is available. Most in-person focus groups last between one and two hours and can be on random topics such as cereal and video games. Compensation is usually a $75 Visa gift card.

8. User Interviews

User Interviews organizes focus groups in-person, via phone, or video streaming about products, services, and websites. For a chance to participate, create a profile with your birthday, gender, household income, marital status, and education level.

If you find a project that interests you, complete a short screener survey to see if you’re eligible. If you are, you can sign up for the focus group and earn an average of $50/hr. You’ll get paid via check.

9. Brand Institute

Brand Institute is a branding agency that supports healthcare and pharmaceutical companies with their marketing initiatives. You can become a Brand Institute panel member after you fill out a short online registration form. If you qualify for a paid research study, you’ll get an email notification and can participate right away.

Payment depends on the survey you take, and you’re more likely to receive invites for higher-paying surveys if you have a medical background. You can earn between $2 and $30 via check or PayPal. Doctors, nurses, pharmacists, and others in healthcare report that they receive about four surveys a month.

Engage finds respondents for various market research and usability studies. It offers both in-person focus groups and online discussions for panel members. You can join the healthcare panel if you’re a medical professional or consumer panel if you’re an everyday consumer.

You’ll have to provide information about your income, marital status, education level, and job. Once you do, you’ll receive an email notification whenever you qualify for a study. Most studies cover topics like cars, electronics, food products, music, and medical conditions. They usually pay $50 to $250 via check or PayPal.

Universities that Facilitate Paid Focus Groups

  You can also find paid focus groups at colleges and universities. Many of them offer year-round opportunities and focus on psychology and human behavior. While most of these studies are performed online, a few require that you participate in person.

You don’t have to be a student to participate, and payment is typically in the form of PayPal cash, gift cards, or a check. If you’d like to earn money via college-run focus groups, take a look at the schools near your home. Their websites will likely include details about these types of opportunities.

• Purdue University ( See studies )
• Center for Decision Sciences Columbia Business School ( See studies )
• Northwestern University Department of Psychology ( See studies )
• Harvard University Psychology Study Pool ( See studies )
• MIT Behavioral Research Lab ( See studies )

DollarSprout co-founder Jeff Proctor participated in a six-week research study on high-fat diets at Virginia Tech. During the study, he was compensated with meals and $500.

“It was a great experience but very involved,” he said. “I had to check in every day to get weighed, choose my meals, and get several blood and urine samples taken.”

How to Tell if a Focus Group Opportunity is Legit

Even though many focus group opportunities are legitimate, there are plenty of work-from-home scams out there. If you have to pay to participate or reveal confidential information such as your Social Security number or credit card details, that’s a red flag. Stay away from any focus groups that force you to buy products or services or sign up for other websites.

If you find an opportunity that interests you, do some online research to make sure it’s valid. Check the Better Business Bureau to see its rating and read any complaints. This way you can avoid a situation where you get excited about a focus group and then find out it’s a scam.

A legitimate company will never charge you to attend a focus group or take a survey. In addition, they’ll have a privacy policy that’s prominently displayed on their website and will only email you from a business email account, rather than one from a free service like Gmail or Yahoo.

Related: How One Woman Earns $5,000 per Month as a Surrogate Mother 

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Paid research studies

Find paid research studies across surveys, interviews, focus groups and get paid to share your insights with researchers worldwide. Join a community of 3M+ research participants in making money by participating in online research projects. Each month, Respondent pays thousands of participants and is a reliable source of side income, regardless of your profession. Apply below to get started.

Type of research

Research methodology, paid studies faq, how does participating in a paid research project work.

The first step is to apply to a project, you can do this by signing up as a participant or logging in and selecting 'Start Screener' on the project you are interested in. Researchers will then review your responses and invite qualifying participants for the project. You will receive an email notification if you have been selected, with instructions on how to participate in the research session. Upon successful completion of the project, the researcher will typically initiate payment within 5 business days.

How much can I earn with Respondent incentives and how long does it take?

Research incentives vary from one research project to another and can range from $5 to $1000 per project, the average incentive for an active participant is around $100. Before you apply to a project you will be able to view the time required for the research task, the type of research and the incentive offered. Research studies on Respondent are typically open for 1-2 weeks and incentive payout is usually processed within 5-10 business days after successful participation.

Is Respondent legit? Can I really make money here?

Respondent is 100% legit and pays participants for completing research studies and is an attractive source of side income. Successful participants on Respondent create a strong, accurate profile and apply to relevant projects, and share their insights with researchers in different kinds of research tasks. Highly trusted platforms such as G2 and Side Hustle Nation rate Respondent as a reliable platform for supplemental income.

How can I find participants for a research project, as a researcher using this service?

Researchers can publish their projects to this page and to the entire Respondent participant panel in 3 easy steps: 1. Create a researcher account 2. Create your project and define the target audience 3. Publish your project Learn more about how to recruit participants with Respondent.

Paid Surveys

Passive Income

19 Best Paid Research Studies in 2024

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Table of Contents

Best Paid Research Studies

Online Surveys Top Pick

$0.50 – $5 on average per survey

Surveys length up to 20 minutes

$5 minimum withdrawal

Best for Free Gift Cards

Redeem e-gift cards from $1

Free coupons and daily deals

100+ gift cards available

Great for Earning PayPal Cash

Withdraw to PayPal from $5

Take 3 surveys per day and earn $40 monthly

Bank transfer available

Best for Online Shopping

Up to 10% cashback for shopping

Rewards for playing games

$3 minimum withdrawal

19 Paid Research Studies

Survey junkie.

Survey Junkie Summary

• $0.50-$3 average earnings per survey
• Get 2-3 extra points if you screened out of survey
• Additional ways to earn up to $150
• Install Survey Junkie extension for bonus

Survey Junkie is one of the most well-regarded survey platforms available. You can earn money simply by sharing your honest opinions, which brands can use to improve their products and services. What makes Survey Junkie stand out from other platforms that offer paid research studies is that you can start making money immediately. 

During sign-up, you will need to provide some of your personal details, so Survey Junkie can match your personal profile with research studies and surveys. You can then earn up to $100 per survey or focus group. Nonetheless, high-paying opportunities are rare and most surveys pay $0.50 to $3.

You can redeem your earnings via PayPal or via gift card starting from just $5. Depending on how active you are on the platform, you can stand to earn up to $200 per month.

American Consumer Opinion

American Consumer Opinion Summary

• Easy to understand point system
• Longer surveys can pay up to $50, but most of them pay $0.50 to $2.50 on average
• Product reviews pay up to $200
• Low minimum payout threshold of $10

ACOP, also known as American Consumer Opinion , has accumulated millions of members since it began in 1986. This platform offers some great opportunities to participate in paid research studies . Most shorter surveys will pay you around $0.50 to $2.50, but there is the potential to earn up to $50 with longer studies.

You can redeem your earnings via PayPal starting from just $10. Alternatively, you can donate your points to charity or use your points to enter into sweepstake draws for the chance to win cash or other prizes. 

Ipsos i-Say

i-Say Summary

• You can earn as much as $50 each month
• Earn $1 for each friend you invite
• Low minimum cash out threshold of $5
• Instant cash out for e-gift cards

Ipsos i-Say believes that personal opinions can make a massive difference. This platform has more than three million members who regularly earn rewards from paid research studies conducted via surveys.

On average, you can earn up to 150 points per survey. In addition, one unique feature of the platform compared to other platforms on this list is that you will receive 5 points even if you get screened out of a survey. The platform also features a loyalty program, and you can earn more points per survey the more you take. 

When you accumulate at least 1530 points (worth $15) in your account, you can withdraw your earnings via PayPal .

Note that it can take up to 3 weeks for your earnings to appear in your PayPal account.

Respondent Summary

• Earn up to $700 per hour for your opinion
• Get between $20 to $50 for each referral
• Get paid even if the study is cancelled
• Get paid via PayPal, usually within 5 days

Respondent is a platform that frequently conducts market research through online focus groups and in-person studies.

When you create your Respondent account, you can browse the available studies that you qualify for based on your demographic information. You will also see the number of hours you will need to commit to each study and how much you can earn.

If you are interested in a project, you will need to answer a brief screener questionnaire to determine whether you qualify for it.

How much can you earn with Respondent?

You can earn an average income of $140 per hour by participating in the company’s paid research studies. Respondent charges a relatively low 5% processing fee. Your earnings will usually arrive in your PayPal account within 10 days of completing the study. 

User Interviews

User Interviews Summary

• 4 types of studies you can join to earn
• Over 2k new studies launched each month
• Get a $30 bonus when you refer a friend
• Earn up to $100 per hour for your opinion

User Interviews is a popular platform that organizes online and in-person paid market research studies. In general, study participants can expect to earn $50 to $200 per hour. Depending on the study’s goal, participants could discuss anything from their financial decisions to the types of skincare products they use.

Like most other platforms on this list, you will need to answer a screening survey before each study to determine your eligibility.

Before answering the screening survey, you can see what the research study pays. Thus, you can decide which studies really interest you.

Related: 10 Sites for Phone Surveys

Valued Opinions

Valued Opinions offers paid research studies that pay up to $5 per survey. On average, it takes 15 to 20 minutes to fill out one survey and you may need to complete 2 to 20 surveys to reach the $10 threshold. 

Once you have at least $10 in earnings, you can redeem them for gift cards. You can claim gift cards from Amazon, Target, Macy’s, The Home Depot, and Restaurant.com.

The paid research studies topics typically revolve around:

• Environmental issues
• Blockbuster films
• Fashion trends
• Favorite food

Toluna Influencer

Toluna Influencers is a market research platform that has been around for over 20 years.

Some of the paid market research studies you can earn money by participating in include:

• Focus groups
• Product testing

On average, most opportunities on the platform will reward you with around 100 points. You can also earn more points by referring family and friends. You will get 500 points for each successful referral, up to a maximum of 10 friends per month.

You can redeem your earnings for a $10 PayPal payment.

Related: 9 Highest Paying Survey Sites for Money

Mindswarms is an innovative market research platform that uses video surveys instead of traditional online surveys . Thus, this means that you will have to record yourself answering each question in a survey. Similar to other platforms on this list, you will need to answer some qualifying questions to determine your suitability before each survey.

Each project will have specific instructions that you will need to follow. Typically, you will need to record your answers for up to seven questions. Usually, there is also a set time for you to answer each question. 

Up to $50 can be earned per project. However, shorter surveys typically offer $10 per question. Mindswarm processes payments through PayPal, and generally, the money will be in your account within 1 day of submitting your video recording.

Brand Institute

Brand Institute is a branding company that specializes in the medical industry. Although the company has surveys on various topics, the medical surveys are the best paying. Regular surveys can pay up to $5, whereas medical surveys can pay up to $30. 

To join the platform, you need to complete a simple questionnaire with your basic personal details.

Brand Institute also gives priority to applications from medical professionals such as:

• Pharmacists
• Medical technicians

However, note that the company processes payments quite slowly. Brand Institute only releases payment when surveys close, so you may sometimes need to wait several weeks to receive your payment.

Nonetheless, there is no minimum cash-out threshold, and you can redeem your earnings via PayPal or check. 

Engage Studies

Engage Studies regularly advertises for participants to join the various market research studies that it organizes. The format of the paid research studies hosted by Engage Studies can range from online discussions to in-person focus groups .

To join the platform, you need to provide some personal information. Engage will then review your application, and you will receive an email notification when a suitable study becomes available. 

The topics of research include:

• Electronics
• Food Products
• Medical Conditions
• and many more

You can expect to earn $50 to $250 for your participation, paid via PayPal or check. 

Focus Group

Focus Group Summary

• Many ways to earn money
• Make money online
• Earn $1 to $10 per survey
• Work from home or on the go

As its name suggests, FocusGroup .com conducts paid research studies and online focus groups. 

The company conducts national research studies that can pay between $75 to $200 each. You can participate in research studies over the phone or using a webcam. As with most other platforms, you will need to complete a relatively simple screening survey to qualify for projects.

The research studies conducted by the company can be on any topic ranging from banking and pets to entertainment and beer. As such, you are sure to find the best paid online focus groups that align with your hobbies and interests. 

Related: 20 Places that Offer Paid Research Studies

PingPong is a relatively new online market research company. Unlike most of the other platforms on this list, PingPong does not conduct its studies through surveys. Instead, the platform specializes in website testing for websites and apps. You can test these products and get paid for providing feedback on your user experience. 

On average, you can earn between $45 to $110 per website testing job. Each job usually takes no more than an hour to complete.

Payments are made via PayPal or Wise within 7 days of completing each job. 

Fieldwork is one of the most popular companies that carry out in-person paid research studies in various cities across the USA.

The company has locations in:

• Minneapolis
• Los Angeles
• San Francisco

Typically, most sessions hosted by Fieldwork take around one to two hours to complete. Compensation for participating usually starts from $75. Fieldwork usually pays via Visa gift cards and you will receive your payment on the spot after each study.

WatchLab is a leading company that facilitates all types of focus groups and research studies. The pay varies for each project, although it typically ranges from $100 to $175 for a 1 to 2-hour focus group. 

The company has locations in Chicago and San Francisco, where you can receive on-the-spot payments for joining a focus group. You can also work online, but you will need to wait four to six weeks to receive your payment. 

Related: 28 Online Paid Focus Groups for Money

Probe Market Research

Probe Market Research also regularly conducts research panels for medical professionals, executives, and consumers. You can participate over the phone or online to help researchers gather the data they need.

The company works with major brands and manufacturers, conducting mystery shopping projects, online surveys, product trials, and other paid research studies. 

Focus groups conducted by Probe Market Research typically cost between $50 and $400 and last just a couple of hours.

Survey Feeds

SurveyFeeds isn’t a market research platform itself but provides access to the best paid online focus groups and survey opportunities. The projects are mostly online, but there are some that are conducted physically throughout the US. 

This company frequently updates its website and social media feeds. Thus, you can browse its Facebook page or visit its website to get an idea of the types of paid research studies available. 

The payout for each study can vary, although most studies typically pay between $75 to $300. 

Resolution Research

Resolution Research offers paid research studies in various subjects. After you create your account, you can immediately start participating in opportunities.

Once you have earned at least $10, you can withdraw your earnings via Payoneer or exchange them for gift cards. 

Recruit & Field

Recruit & Field is one of the longest-running platforms on this list and has been conducting paid research studies for over 40 years.

As a participant, you can participate in various types of studies to earn money, such as:

• Online surveys
• Phone interviews

In general, you can expect to earn between $100 to $275 per research study. The company typically pays participants via PayPal, but some studies may offer the option for payment via gift cards. 

Research studies on the platform are open to participants of any age or gender. However, medical professionals such as nurses, doctors, and lab technicians get priority for participation slots.

Carnegie Mellon University Research

If you’re an English speaker over 18 years old and have never joined any studies at this research center, you can join paid research studies at Carnegie Mellon University Research . 

The topics of the studies vary, and can include topics such as:

• Decision making
• Personal beliefs
• Interpersonal perceptions

Online studies typically take 5 to 20 minutes and you’ll earn approximately $8 per hour.

However, the institution does not compensate study participants in cash. Instead, participants will get gift cards as a token of appreciation for their time.

What Is a Paid Research Study?

Companies pay research studies to get honest feedback about their products and services from consumers. Online surveys are one of the most common ways that companies conduct such studies.

In general, paid research studies take the following format:

• A business hires a market research company to get feedback on their product
• The researcher creates a survey or focus group
• Participants answer questions in the survey or focus group anonymously
• The researcher collates the data and presents it to the business
• The business uses the feedback collected to improve their product

What Are the Requirements for Research Studies?

Most studies are designed to gather feedback from a target demographic.

Depending on the goal of the survey, you may need to:

• Be of a certain gender
• Be of a certain race
• Fit into an age range
• Have a specific occupation
• Meet some other criteria

Due to the targeted nature of paid research studies, you will usually be asked to answer some screening questions before each survey. These screening questions identify whether you fit the target demographic of the survey. If you don’t you may be disqualified.

Most platforms offering paid research studies do not provide any compensation if you screen out of a survey. However, there are some platforms that will pay you a small amount even if you do not qualify for a survey, such as Ipsos i-Say .

Do You Get Paid for Research Studies?

Depending on the platform that you join, you could earn up to $100 or more per hour by participating in paid research studies.

For instance, Respondent pays its market research participants one of the highest rates on the market. Research study participants on the platform can earn an average of $140 per hour. Participants from certain in-demand demographics can even earn up to $700 per hour.

Are Focus Groups Safe?

Focus groups are generally safe. However, you need to ensure that you choose a legit platform. As with most industries, some scam companies promise unrealistic pay and usually require you to sign up for something. 

If you choose a legit company, you can rest assured that participating in a focus group is safe and a fun way to earn cash in your spare time. 

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We Want Your Opinion: How Focus Group Participants Help Brands Grow

You’ve heard of taste tests or seen commercials with a room full of people sharing their feedback. But on a large scale, how do so many companies get vital feedback from consumers to help them understand the market and make better products and services?

Partnering with Fieldwork: Jake Toohey

Jake was invited to participate in an in-person influencer event at our LA – Orange County office. Familiar with Fieldwork, Ben shares his experience participating in a focus group and at the Ambassador Event.

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Frequently Asked Questions

What's a focus group.

A focus group is a round-table discussion on products and services that you use. The discussions are led by market research professionals and usually last between 1-2 hours. While focus groups are common types of research studies, we also do taste tests, product trials, in-home interviews, shop-along interviews, phone interviews, and online research.

When you’re done, you will receive an incentive for your contribution!

Fieldwork has focus group facilities across the United States. When you register, you will choose the one nearest you. If you do not live close to any, you can register for our national database, and you will be eligible for phone or online interviews.

What are my responsibilities as a focus group participant?

Fieldwork and its clients rely on the integrity of focus group respondents to conduct accurate and meaningful research. We ask that you:

• Be truthful in answering questions about yourself and your habits.
• Arrive for your appointment on time and ready to participate in the discussion.
• Notify fieldwork if you must cancel with as much advance notice as possible.
• Enjoy it. Focus Groups are fun!

How do I sign up for focus groups and other research studies?

Registering will add you to Fieldwork’s participant community, giving you access to various study opportunities. During the sign-up process, we will ask for contact information, demographic questions, and details about your household. This will be used to identify those who may qualify for a particular project. Additional screening will be needed to confirm qualification. Click here   to register now.

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Based on the details provided in your profile, you will receive study opportunity information via email, phone, or a combination of the two. During our initial outreach we will establish if you are available and interested in a particular study and a good candidate for the research.

If you qualify for a study, you will receive an email confirmation outlining the details such as location, what you will receive as an incentive, and any other details necessary to ensure you’re ready and prepared for your participation.

Once you’ve completed your participation, you will receive your incentive. Your voluntary participation in market research with Fieldwork constitutes an independent contractor relationship, not an employment relationship.

How and when will I receive my incentive? 

We offer incentives in multiple forms. Depending on the project, but most commonly via an online, pre-paid solution. Incentives are typically sent out within 2 weeks of the date of participation.

If it’s been more than 2 weeks since participation, please reach out to [email protected]   and include the following details:

• Name of participant
• Office where you participated
• Date of participation
• Study reference number

Why is my information being asked for multiple times? 

We recognize things change and it’s important that we collect the most up to date information from each participant for each project. For this reason, you may be presented with questions you’ve answered previously. We thank you for your effort and patience with this process!

Why am I not qualifying for studies?       

Our clients provide us with the specifications to ensure we get the right people for the project. You may not qualify for every study and that’s okay! This is no reflection on you, nor does it compromise your status in our system. It’s important to us that our participants engage in research topics that make sense for them and fit our clients’ needs!

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Phone and email communication are determined by the information provided in your Dashboard Profile. If your profile is complete, but you are not receiving calls or emails from Fieldwork, double check your email preferences and contact information on the “Edit Profile” tab when logged in. Also, double check that our email,   [email protected] , is added to your contacts – our emails may be going to spam.

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Registration is free and only takes 2 minutes.

More than 150 listings at any time.

Found a study you’re interested in? Take the intake survey.

Your application will be reviewed. If you qualify, you will be invited to participate.

5. Get paid

After completing the focus group, you will be paid by either VISA card or check.

You can sign up for as many studies as you want

We offer the following market research studies

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We publish 250-300 focus groups every month. Most pay between $50 - $200.

Clinical Trials

Do you suffer from an illness or disease? You may qualify to participate in clinical trials. Earn up to $1200.

App Installs

Earn passive, monthly income by installing apps on your phone. Collect monthly payments automatically.

Online Surveys

Take quick and easy online surveys from the comfort of your home.

Product Testing

Get paid to share your opinions by testing products from the top brands. Product testers receive free samples and get paid to review the products!

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testimonials

3 hours ago

I have attended a few focus groups which was interactive and was educational too! I enjoyed the group discussions and contributed as well! I would highly recommend it to anyone interested!

I suggest that you sign up for focus groups and see for yourself just have patience and will come up that you would be a perfect candidate for trust me.

10 hours ago

An awesome way to get paid and enjoy your job while giving and honest output that may make a difference

I’ve been doing these groups FOREVER!! They can really be fun sometimes! I’ve learned a lot about different products and industries from them. Just wish you could do more than one every 6 months!

12 hours ago

Not time consuming! Great way to give my opinion! And get paid to do it!

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35 Paid Online Research Studies Seeking Participants

How can one participate in paid online research studies and get paid for your brain, your health, and your opinions?

• Inbox Dollars - Get paid to check your email. $5 bonus just for signing up!
• Survey Junkie - The #1 survey site that doesn't suck. Short surveys, high payouts, simply the best.
• Nielsen - Download their app and get paid $50!

Well, you’re in the right place.

Today, let’s look at 35 different opportunities to get paid as a participant in research studies.

Types of Paid Online Research Studies

A medical study involves a group of people within an age group, gender, race, ethnic group, or individuals with the same specific health issues.

Participating in these studies often involves answering a combination of interviews, tests, surveys, or experimentation to be able to answer questions on how to diagnose, treat, prevent, or cure health disorders and diseases.

Aside from paid medical studies, market research makes use of paid online research to find out what customers want or need from various products and companies.

The cool thing about paid online research studies available today is that even if you are not a part of the target audience, you can still participate in the study in another capacity.

Online research studies can be either quantitative or qualitative.

Quantitative studies are the ones with static, pre-planned answers. A questionnaire with multiple-choice answers is a good example of this study. It is made as such so that the researcher can easily analyze the results.

Qualitative studies are a bit more complex since they involve open-ended answers.

However, this type of study ends up with better data. Focus groups and interviews are both methods used in qualitative studies.

How Much Can You Earn from Paid Research Studies?

Imagine earning up to $1,000 just for sharing your opinion, review of a product, or thoughts about a particular experience without even stepping out of the house.

You don’t even have to spend a cent to participate in these research studies.

Most of the time, you’d only have to be at least 18 years old and currently live in the US.

Even when you’re below 18 years old, researchers sometimes allow you to participate as long as you had a waiver from your parent or legal guardian.

The amount you earn from joining research studies depend on the following:

• Method of research — Did you join a focus group? Answered a lengthy interview? Filled out a survey form?
• Length of study — Some interviews only take an hour and earn you $150. Some focus groups could take several sessions and end only after several weeks.
• Type of payment — Not all companies pay cash. Some use PayPal, while others prefer checks, gift cards, prepaid cards, and so on.

Quick surveys can be as little as $10 and high as $100.

Focus group sessions range between $50 and $500 per session.

Interviews can earn you somewhere from $50 to $400 for an hour of your time.

Simply put, the amount you’ll be paid will vary from study to study.

Join These to Start Making Money Today!

Before digging into the list below, I suggest you sign up for the 3 best focus group/market research companies.

Anyone can participate and you will be invited to take part in research studies, focus groups, and product testing opportunities.

These companies pay in cash and offer cash signup bonuses to get you started.

• SurveyJunkie - Get paid CASH to share your thoughts on some of the world's biggest brands.
• Branded Surveys - Work directly with companies like Nike, Samsung, Amazon, and Disney to improve their product lines.

On to the list!

35 Ways to Get Paid for Research Studies Online

The following universities have year-long research studies in a wide range of topics.

1. Northwestern University Department of Psychology

Earn from $10 to $40 an hour if you participate in one of the school’s online studies.

The studies change regularly and vary widely from topics such as phone usage, changes in thoughts and feelings, Artificial Intelligence,  sleeping patterns, psychosis, aging, and even products like hearing aids.

2. Harvard University Psychology Study Pool

Join Harvard’s Psychology Study Pool and earn from $10 to $25 an hour, paid via gift cards.

The online studies are available year-round for both Harvard students and guests.

3. Carnegie Mellon University

If you’re at least 18 years old, can read and speak English, and have never joined any research studies at the Center for Behavioral and Decision Research at Carnegie Mellon, you can sign up for their paid online research studies.

Topics range from personal beliefs, attitudes, decision-making, human judgment, interpersonal perceptions, and group performance, among others.

You’ll earn $8 an hour, paid in gift cards. Each study takes anywhere from 5 and 20 minutes.

Paid participants are needed for in-person studies in labs on campus, but may sometimes be able to participate online on a home computer.

Note that only students are accepted (ID will be requested).

4. Center for Decision Sciences Columbia Business School

For participating in an online survey or study, you can earn $16 an hour, as long as you’re 18+ years old and have a PayPal or Amazon.com account to receive payments.

No need to be a student at Columbia Business School, but you need to register in the CDS Virtual Lab Online Panel.

5. MIT Behavioral Research Lab

There are in-person and paid online research studies available at MIT.

Payment amounts vary from study to study, but participants usually earn $11 to $20 per hour for online studies.

Anyone aged 18 or older, residing in the United States, and proficient in spoken and written English can join the BRL participant pool.

Membership is open to all; you don’t need any association with MIT to participate. Other requirements may be needed for studies requiring specific respondents.

6. University of Maryland Robert H. Smith School of Business

As long as you’re a current Smith student (and eligible for certain studies), you can get paid for research studies online here.

Make sure you create an account, sign up for the studies that you want to participate in, and get paid once you fulfill your role.

7. Purdue University

You can find a lot of paid online studies here.

Currently, they have studies on Parkinson’s disease (and other neurodegenerative diseases), flavored water, biosensors, mushroom nutrition, linguistics, cancer, and so on.

Participants are paid somewhere between $10 and $500.

What’s great about Purdue University is that the studies are varied and open to the public.

8. Stanford Graduate School of Business

You’ll be paid up to $25 an hour for online research studies, but you’d have to be eligible and complete a prescreen form.

You also can’t participate in the same study more than once.

9. UCLA Anderson School of Management

The behavioral lab has some paid online studies, if you’re interested in topics like consumer behavior, organizational behavior, judgment, and other similar topics.

Most studies here pay from $10 to $20 an hour.

They also have in-lab and in-person studies.

10. Boston University Behavioral Lab

If you’re interested in human behavior and is willing to participate in online studies, try to join if you’re eligible.

These studies pay between $10 and $20 an hour.

The studies from Boston University’s Behavioral Lab is open to both BU students and the general public.

11. University of Maryland Department of Psychology

You need to create an account at the SONA System website to see available research studies.

Each of the studies have different eligibilities and payment.

12. University of Nebraska-Lincoln

This college holds a wide range of research studies revolving MRI research, human brain, behavior, and so on.

There are studies exclusively for seniors, and those that are for teens.

There are two ways to volunteer for these studies:

• Join the CB3 Research Participant Volunteer Registry (and wait for them to e-mail you)
• Pick the study and contact researchers directly.

Pay can go as high as $80 per study.

13. American University Psychology Department

Topics vary widely, but they are related to psychology and human behavior.

You can earn up to $20 an hour for just filling out a form as a smoker’s first-hand experience during stressful situations.

14. Respondent.IO

This next one isn’t a university, but it’s a comprehensive resource if you plan to participate in numerous market research and other online studies.

Pay ranges from $25 to $200.

Eligibility requirements vary between studies.

Make sure to check details and never pay to join a focus group or study.

15. Brand Institute

Want to be at the forefront of the pharmaceutical industry?

Join consumer market research panel groups by signing up with Brand Institute.

16. mindswarms

It’s sort of like an interview since you are required to answer ten questions with a video.

In exchange for your thoughts, you’ll be paid $50.

Earn somewhere between $50 and $250 by participating in healthcare or consumer market research studies.

18. Probe Market Research

The company pays people for online, phone or group interviews about their clients’ products, services, ads, or other campaigns.

Payment goes as high as $400.

19. Penn State University

(Quick shoutout to my Alma Mater… We Are!)

… and they are seeking just about anyone who’s alive to participate in a research study. With over 200 current open studies, odds are, you’ll qualify for something they have available.

Keep an eye out for “Total Compensation” to see just what the study pays.

20. User Interviews

Get paid for your feedback on real projects.

Create an account by filling up a form and wait for project invitations if you’re eligible.

There are online and in-phone interviews available.

21. Yale School of Management

If you live anywhere near Yale campus, be sure to sign up for their newsletter as they frequently put out requests for both in person and paid online research studies.

You will be paid, in cash, at the completion of your study.

They also have a Facebook group that announces when new studies are available to participate in.

22. Georgetown University Department of Psychology

Georgetown’s Department of Psychology is regularly looking for both students and non-students alike to participate in studies.

Average pay will run you about $10 per hour, so it can be some nice change to pick up in your spare time.

Their research includes personality, memory, and impulse control tests to name a few.

23. UCLA Semel Institute

UCLA offers both in-person and online research studies to check out.

They have a massive list of open opportunities for you to click through. The highest paying ones often need you to come into their offices for scans and interviews, but there are a lot of remote positions available too.

24. PingPong

Web designers and developers working on websites and applications value the input of real-life users and are willing to pay for these users’ opinions and insights

You can get paid anywhere from €15 to €40 per hour and even up to €100 for special projects.

Payment is credited through Transferwise or PayPal.

25. American Consumer Opinion

Yet another survey site, American Consumer Opinion (ACOP) pays you for your answers to their survey questions.

You can even get paid up to $100 if you fit a certain demographic and able to participate in special projects.

Research studies on this site may not be constantly available, though. It’s best to check back frequently.

26. Recruit and Field

Recruit and Field is a market research company that hosts paid online research studies all around the US and even in international locations.

They look for participants from any gender and age for their studies, including professionals and medical professionals (doctor, nurse, lab technician).

They normally pay via PayPal but also offer Amazon or digital gift cards.

The pay ranges from $100 to $275 for phone interviews, online surveys, and sometimes in-home product testing.

27. Focus Group

Focus Group is an aptly named online community comprised of participants interested in sharing opinions and views on popular products and brands through in-person, telephone, or online surveys.

The pay ranges from $75 to $200, and specialized health studies may pay more.

28. 20|20 Panel

Since 1986, 20|20 Panel has been recruiting participants to share their opinion on various companies.

They specialize in qualitative market research, which is achieved via in-person or online roundtable discussions. You can get paid from $50 to $350 to participate in these discussions.

They also send out quick surveys for which you can get paid smaller amounts (from $1 to $10).

29. FindFocusGroups

Wouldn’t it be great if there were a directory of all the paid research opportunities in the country?

FindFocusGroups is probably the closest one, as it lists more than 75,000 verified and legitimate focus groups in the country.

It’s quite simple to search by city and state, and check the information for details on whether the discussions are online or in-person.

It’s difficult to know how much the average payment would be, but upon browsing the first few studies on the homepage, they range from $50 to $300.

30. SIS International

SIS International conducts focus group discussions in cities all over the US and globally and collects consumer feedback on anything from appliances, skincare products, gadgets, and just about anything.

Rates range from $25 to $200 for 2 to 3 hours of your time.

31.  Apex Focus Group

Apex Focus Group connects regular people like you and me with researchers, who will pay for participants to join clinical research trials, phone interviews and focus groups.

As a participant at any Apex Focus Group study, you can be paid up to $750 a week.

Online and in-person studies are available.

32.  Fieldwork

If you live near New Jersey, New York City, Phoenix, San Francisco, Seattle, Boston, Chicago, Denver, Los Angeles, or Minneapolis, you can participate in current Fieldwork research studies.

Most of the paid focus groups are face-to-face (but online are sometimes available).

Each study lasts about 1 or 2 hours. Participants earn between $75 and $100 for their time.

33. Rare Patient Voice

This company mostly looks for participants who have rare diseases and medical conditions. As such, only eligible people can benefit from the studies.

However, anyone who qualifies will receive $120/hour.

You can share your views via online surveys, clinical trials, or web-assisted phone interviews.

34. ClinicalTrials.gov

The federal government continually seeks individuals willing to participate in clinical trials testing different medications and treatments.

Studies are often conducted by the National Institutes of Health.

You can check out a list of ongoing clinical trials at clinicaltrials.gov.

Unlike other paid online research studies on this list, DScout is an app you can download.

You need to register to become a “scout” and participate in research “missions,” which will earn you money after completion.

DScout studies are usually 1-on-1 interviews or video responses, so you’d have to be comfortable in front of the camera.

Missions pay from $50 to $100, each lasting about 30 minutes.

Can I turn these Paid Online Research Studies into a Full-Time Job?

While paid online studies are highly interesting and offer legitimate side cash, this gig cannot replicate the steady income and benefits you can get with a full-time job.

You’d have to consider that many research studies:

• have eligibility requirements (which means you’re not guaranteed a slot every time)
• cannot be joined twice (once you’ve participated in a specific study, you can’t do a repeat)
• have varying payments (there’s no stability in such income)

I do think it’s a legitimate side gig if you’re in between jobs or have a lot of free time on your hands.

You can also get paid answering surveys , joining focus groups , or testing products .

READ THIS NEXT: The EASIEST ways to make money online. See how.

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How to Do Market Research: The Complete Guide

Learn how to do market research with this step-by-step guide, complete with templates, tools and real-world examples.

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What are your customers’ needs? How does your product compare to the competition? What are the emerging trends and opportunities in your industry? If these questions keep you up at night, it’s time to conduct market research.

Market research plays a pivotal role in your ability to stay competitive and relevant, helping you anticipate shifts in consumer behavior and industry dynamics. It involves gathering these insights using a wide range of techniques, from surveys and interviews to data analysis and observational studies.

In this guide, we’ll explore why market research is crucial, the various types of market research, the methods used in data collection, and how to effectively conduct market research to drive informed decision-making and success.

What is market research?

Market research is the systematic process of gathering, analyzing and interpreting information about a specific market or industry. The purpose of market research is to offer valuable insight into the preferences and behaviors of your target audience, and anticipate shifts in market trends and the competitive landscape. This information helps you make data-driven decisions, develop effective strategies for your business, and maximize your chances of long-term growth.

Why is market research important? 

By understanding the significance of market research, you can make sure you’re asking the right questions and using the process to your advantage. Some of the benefits of market research include:

• Informed decision-making: Market research provides you with the data and insights you need to make smart decisions for your business. It helps you identify opportunities, assess risks and tailor your strategies to meet the demands of the market. Without market research, decisions are often based on assumptions or guesswork, leading to costly mistakes.
• Customer-centric approach: A cornerstone of market research involves developing a deep understanding of customer needs and preferences. This gives you valuable insights into your target audience, helping you develop products, services and marketing campaigns that resonate with your customers.
• Competitive advantage: By conducting market research, you’ll gain a competitive edge. You’ll be able to identify gaps in the market, analyze competitor strengths and weaknesses, and position your business strategically. This enables you to create unique value propositions, differentiate yourself from competitors, and seize opportunities that others may overlook.
• Risk mitigation: Market research helps you anticipate market shifts and potential challenges. By identifying threats early, you can proactively adjust their strategies to mitigate risks and respond effectively to changing circumstances. This proactive approach is particularly valuable in volatile industries.
• Resource optimization: Conducting market research allows organizations to allocate their time, money and resources more efficiently. It ensures that investments are made in areas with the highest potential return on investment, reducing wasted resources and improving overall business performance.
• Adaptation to market trends: Markets evolve rapidly, driven by technological advancements, cultural shifts and changing consumer attitudes. Market research ensures that you stay ahead of these trends and adapt your offerings accordingly so you can avoid becoming obsolete. 

As you can see, market research empowers businesses to make data-driven decisions, cater to customer needs, outperform competitors, mitigate risks, optimize resources and stay agile in a dynamic marketplace. These benefits make it a huge industry; the global market research services market is expected to grow from $76.37 billion in 2021 to $108.57 billion in 2026 . Now, let’s dig into the different types of market research that can help you achieve these benefits.

Types of market research 

• Qualitative research
• Quantitative research
• Exploratory research
• Descriptive research
• Causal research
• Cross-sectional research
• Longitudinal research

Despite its advantages, 23% of organizations don’t have a clear market research strategy. Part of developing a strategy involves choosing the right type of market research for your business goals. The most commonly used approaches include:

1. Qualitative research

Qualitative research focuses on understanding the underlying motivations, attitudes and perceptions of individuals or groups. It is typically conducted through techniques like in-depth interviews, focus groups and content analysis — methods we’ll discuss further in the sections below. Qualitative research provides rich, nuanced insights that can inform product development, marketing strategies and brand positioning.

2. Quantitative research

Quantitative research, in contrast to qualitative research, involves the collection and analysis of numerical data, often through surveys, experiments and structured questionnaires. This approach allows for statistical analysis and the measurement of trends, making it suitable for large-scale market studies and hypothesis testing. While it’s worthwhile using a mix of qualitative and quantitative research, most businesses prioritize the latter because it is scientific, measurable and easily replicated across different experiments.

3. Exploratory research

Whether you’re conducting qualitative or quantitative research or a mix of both, exploratory research is often the first step. Its primary goal is to help you understand a market or problem so you can gain insights and identify potential issues or opportunities. This type of market research is less structured and is typically conducted through open-ended interviews, focus groups or secondary data analysis. Exploratory research is valuable when entering new markets or exploring new product ideas.

4. Descriptive research

As its name implies, descriptive research seeks to describe a market, population or phenomenon in detail. It involves collecting and summarizing data to answer questions about audience demographics and behaviors, market size, and current trends. Surveys, observational studies and content analysis are common methods used in descriptive research. 

5. Causal research

Causal research aims to establish cause-and-effect relationships between variables. It investigates whether changes in one variable result in changes in another. Experimental designs, A/B testing and regression analysis are common causal research methods. This sheds light on how specific marketing strategies or product changes impact consumer behavior.

6. Cross-sectional research

Cross-sectional market research involves collecting data from a sample of the population at a single point in time. It is used to analyze differences, relationships or trends among various groups within a population. Cross-sectional studies are helpful for market segmentation, identifying target audiences and assessing market trends at a specific moment.

7. Longitudinal research

Longitudinal research, in contrast to cross-sectional research, collects data from the same subjects over an extended period. This allows for the analysis of trends, changes and developments over time. Longitudinal studies are useful for tracking long-term developments in consumer preferences, brand loyalty and market dynamics.

Each type of market research has its strengths and weaknesses, and the method you choose depends on your specific research goals and the depth of understanding you’re aiming to achieve. In the following sections, we’ll delve into primary and secondary research approaches and specific research methods.

Primary vs. secondary market research

Market research of all types can be broadly categorized into two main approaches: primary research and secondary research. By understanding the differences between these approaches, you can better determine the most appropriate research method for your specific goals.

Primary market research 

Primary research involves the collection of original data straight from the source. Typically, this involves communicating directly with your target audience — through surveys, interviews, focus groups and more — to gather information. Here are some key attributes of primary market research:

• Customized data: Primary research provides data that is tailored to your research needs. You design a custom research study and gather information specific to your goals.
• Up-to-date insights: Because primary research involves communicating with customers, the data you collect reflects the most current market conditions and consumer behaviors.
• Time-consuming and resource-intensive: Despite its advantages, primary research can be labor-intensive and costly, especially when dealing with large sample sizes or complex study designs. Whether you hire a market research consultant, agency or use an in-house team, primary research studies consume a large amount of resources and time.

Secondary market research 

Secondary research, on the other hand, involves analyzing data that has already been compiled by third-party sources, such as online research tools, databases, news sites, industry reports and academic studies.

Here are the main characteristics of secondary market research:

• Cost-effective: Secondary research is generally more cost-effective than primary research since it doesn’t require building a research plan from scratch. You and your team can look at databases, websites and publications on an ongoing basis, without needing to design a custom experiment or hire a consultant. 
• Leverages multiple sources: Data tools and software extract data from multiple places across the web, and then consolidate that information within a single platform. This means you’ll get a greater amount of data and a wider scope from secondary research.
• Quick to access: You can access a wide range of information rapidly — often in seconds — if you’re using online research tools and databases. Because of this, you can act on insights sooner, rather than taking the time to develop an experiment. 

So, when should you use primary vs. secondary research? In practice, many market research projects incorporate both primary and secondary research to take advantage of the strengths of each approach.

One rule of thumb is to focus on secondary research to obtain background information, market trends or industry benchmarks. It is especially valuable for conducting preliminary research, competitor analysis, or when time and budget constraints are tight. Then, if you still have knowledge gaps or need to answer specific questions unique to your business model, use primary research to create a custom experiment. 

Market research methods

• Surveys and questionnaires
• Focus groups
• Observational research
• Online research tools
• Experiments
• Content analysis
• Ethnographic research

How do primary and secondary research approaches translate into specific research methods? Let’s take a look at the different ways you can gather data: 

1. Surveys and questionnaires

Surveys and questionnaires are popular methods for collecting structured data from a large number of respondents. They involve a set of predetermined questions that participants answer. Surveys can be conducted through various channels, including online tools, telephone interviews and in-person or online questionnaires. They are useful for gathering quantitative data and assessing customer demographics, opinions, preferences and needs. On average, customer surveys have a 33% response rate , so keep that in mind as you consider your sample size.

2. Interviews

Interviews are in-depth conversations with individuals or groups to gather qualitative insights. They can be structured (with predefined questions) or unstructured (with open-ended discussions). Interviews are valuable for exploring complex topics, uncovering motivations and obtaining detailed feedback. 

3. Focus groups

The most common primary research methods are in-depth webcam interviews and focus groups. Focus groups are a small gathering of participants who discuss a specific topic or product under the guidance of a moderator. These discussions are valuable for primary market research because they reveal insights into consumer attitudes, perceptions and emotions. Focus groups are especially useful for idea generation, concept testing and understanding group dynamics within your target audience.

4. Observational research

Observational research involves observing and recording participant behavior in a natural setting. This method is particularly valuable when studying consumer behavior in physical spaces, such as retail stores or public places. In some types of observational research, participants are aware you’re watching them; in other cases, you discreetly watch consumers without their knowledge, as they use your product. Either way, observational research provides firsthand insights into how people interact with products or environments.

5. Online research tools

You and your team can do your own secondary market research using online tools. These tools include data prospecting platforms and databases, as well as online surveys, social media listening, web analytics and sentiment analysis platforms. They help you gather data from online sources, monitor industry trends, track competitors, understand consumer preferences and keep tabs on online behavior. We’ll talk more about choosing the right market research tools in the sections that follow.

6. Experiments

Market research experiments are controlled tests of variables to determine causal relationships. While experiments are often associated with scientific research, they are also used in market research to assess the impact of specific marketing strategies, product features, or pricing and packaging changes.

7. Content analysis

Content analysis involves the systematic examination of textual, visual or audio content to identify patterns, themes and trends. It’s commonly applied to customer reviews, social media posts and other forms of online content to analyze consumer opinions and sentiments.

8. Ethnographic research

Ethnographic research immerses researchers into the daily lives of consumers to understand their behavior and culture. This method is particularly valuable when studying niche markets or exploring the cultural context of consumer choices.

How to do market research

• Set clear objectives
• Identify your target audience
• Choose your research methods
• Use the right market research tools
• Collect data
• Analyze data 
• Interpret your findings
• Identify opportunities and challenges
• Make informed business decisions
• Monitor and adapt

Now that you have gained insights into the various market research methods at your disposal, let’s delve into the practical aspects of how to conduct market research effectively. Here’s a quick step-by-step overview, from defining objectives to monitoring market shifts.

1. Set clear objectives

When you set clear and specific goals, you’re essentially creating a compass to guide your research questions and methodology. Start by precisely defining what you want to achieve. Are you launching a new product and want to understand its viability in the market? Are you evaluating customer satisfaction with a product redesign? 

Start by creating SMART goals — objectives that are specific, measurable, achievable, relevant and time-bound. Not only will this clarify your research focus from the outset, but it will also help you track progress and benchmark your success throughout the process. 

You should also consult with key stakeholders and team members to ensure alignment on your research objectives before diving into data collecting. This will help you gain diverse perspectives and insights that will shape your research approach.

2. Identify your target audience

Next, you’ll need to pinpoint your target audience to determine who should be included in your research. Begin by creating detailed buyer personas or stakeholder profiles. Consider demographic factors like age, gender, income and location, but also delve into psychographics, such as interests, values and pain points.

The more specific your target audience, the more accurate and actionable your research will be. Additionally, segment your audience if your research objectives involve studying different groups, such as current customers and potential leads.

If you already have existing customers, you can also hold conversations with them to better understand your target market. From there, you can refine your buyer personas and tailor your research methods accordingly.

3. Choose your research methods

Selecting the right research methods is crucial for gathering high-quality data. Start by considering the nature of your research objectives. If you’re exploring consumer preferences, surveys and interviews can provide valuable insights. For in-depth understanding, focus groups or observational research might be suitable. Consider using a mix of quantitative and qualitative methods to gain a well-rounded perspective. 

You’ll also need to consider your budget. Think about what you can realistically achieve using the time and resources available to you. If you have a fairly generous budget, you may want to try a mix of primary and secondary research approaches. If you’re doing market research for a startup , on the other hand, chances are your budget is somewhat limited. If that’s the case, try addressing your goals with secondary research tools before investing time and effort in a primary research study. 

4. Use the right market research tools

Whether you’re conducting primary or secondary research, you’ll need to choose the right tools. These can help you do anything from sending surveys to customers to monitoring trends and analyzing data. Here are some examples of popular market research tools:

• Market research software: Crunchbase is a platform that provides best-in-class company data, making it valuable for market research on growing companies and industries. You can use Crunchbase to access trusted, first-party funding data, revenue data, news and firmographics, enabling you to monitor industry trends and understand customer needs.

• Survey and questionnaire tools: SurveyMonkey is a widely used online survey platform that allows you to create, distribute and analyze surveys. Google Forms is a free tool that lets you create surveys and collect responses through Google Drive.
• Data analysis software: Microsoft Excel and Google Sheets are useful for conducting statistical analyses. SPSS is a powerful statistical analysis software used for data processing, analysis and reporting.
• Social listening tools: Brandwatch is a social listening and analytics platform that helps you monitor social media conversations, track sentiment and analyze trends. Mention is a media monitoring tool that allows you to track mentions of your brand, competitors and keywords across various online sources.
• Data visualization platforms: Tableau is a data visualization tool that helps you create interactive and shareable dashboards and reports. Power BI by Microsoft is a business analytics tool for creating interactive visualizations and reports.

5. Collect data

There’s an infinite amount of data you could be collecting using these tools, so you’ll need to be intentional about going after the data that aligns with your research goals. Implement your chosen research methods, whether it’s distributing surveys, conducting interviews or pulling from secondary research platforms. Pay close attention to data quality and accuracy, and stick to a standardized process to streamline data capture and reduce errors. 

6. Analyze data

Once data is collected, you’ll need to analyze it systematically. Use statistical software or analysis tools to identify patterns, trends and correlations. For qualitative data, employ thematic analysis to extract common themes and insights. Visualize your findings with charts, graphs and tables to make complex data more understandable.

If you’re not proficient in data analysis, consider outsourcing or collaborating with a data analyst who can assist in processing and interpreting your data accurately.

7. Interpret your findings

Interpreting your market research findings involves understanding what the data means in the context of your objectives. Are there significant trends that uncover the answers to your initial research questions? Consider the implications of your findings on your business strategy. It’s essential to move beyond raw data and extract actionable insights that inform decision-making.

Hold a cross-functional meeting or workshop with relevant team members to collectively interpret the findings. Different perspectives can lead to more comprehensive insights and innovative solutions.

8. Identify opportunities and challenges

Use your research findings to identify potential growth opportunities and challenges within your market. What segments of your audience are underserved or overlooked? Are there emerging trends you can capitalize on? Conversely, what obstacles or competitors could hinder your progress?

Lay out this information in a clear and organized way by conducting a SWOT analysis, which stands for strengths, weaknesses, opportunities and threats. Jot down notes for each of these areas to provide a structured overview of gaps and hurdles in the market.

9. Make informed business decisions

Market research is only valuable if it leads to informed decisions for your company. Based on your insights, devise actionable strategies and initiatives that align with your research objectives. Whether it’s refining your product, targeting new customer segments or adjusting pricing, ensure your decisions are rooted in the data.

At this point, it’s also crucial to keep your team aligned and accountable. Create an action plan that outlines specific steps, responsibilities and timelines for implementing the recommendations derived from your research. 

10. Monitor and adapt

Market research isn’t a one-time activity; it’s an ongoing process. Continuously monitor market conditions, customer behaviors and industry trends. Set up mechanisms to collect real-time data and feedback. As you gather new information, be prepared to adapt your strategies and tactics accordingly. Regularly revisiting your research ensures your business remains agile and reflects changing market dynamics and consumer preferences.

Online market research sources

As you go through the steps above, you’ll want to turn to trusted, reputable sources to gather your data. Here’s a list to get you started:

• Crunchbase: As mentioned above, Crunchbase is an online platform with an extensive dataset, allowing you to access in-depth insights on market trends, consumer behavior and competitive analysis. You can also customize your search options to tailor your research to specific industries, geographic regions or customer personas.

• Academic databases: Academic databases, such as ProQuest and JSTOR , are treasure troves of scholarly research papers, studies and academic journals. They offer in-depth analyses of various subjects, including market trends, consumer preferences and industry-specific insights. Researchers can access a wealth of peer-reviewed publications to gain a deeper understanding of their research topics.
• Government and NGO databases: Government agencies, nongovernmental organizations and other institutions frequently maintain databases containing valuable economic, demographic and industry-related data. These sources offer credible statistics and reports on a wide range of topics, making them essential for market researchers. Examples include the U.S. Census Bureau , the Bureau of Labor Statistics and the Pew Research Center .
• Industry reports: Industry reports and market studies are comprehensive documents prepared by research firms, industry associations and consulting companies. They provide in-depth insights into specific markets, including market size, trends, competitive analysis and consumer behavior. You can find this information by looking at relevant industry association databases; examples include the American Marketing Association and the National Retail Federation .
• Social media and online communities: Social media platforms like LinkedIn or Twitter (X) , forums such as Reddit and Quora , and review platforms such as G2 can provide real-time insights into consumer sentiment, opinions and trends. 

Market research examples

At this point, you have market research tools and data sources — but how do you act on the data you gather? Let’s go over some real-world examples that illustrate the practical application of market research across various industries. These examples showcase how market research can lead to smart decision-making and successful business decisions.

Example 1: Apple’s iPhone launch

Apple ’s iconic iPhone launch in 2007 serves as a prime example of market research driving product innovation in tech. Before the iPhone’s release, Apple conducted extensive market research to understand consumer preferences, pain points and unmet needs in the mobile phone industry. This research led to the development of a touchscreen smartphone with a user-friendly interface, addressing consumer demands for a more intuitive and versatile device. The result was a revolutionary product that disrupted the market and redefined the smartphone industry.

Example 2: McDonald’s global expansion

McDonald’s successful global expansion strategy demonstrates the importance of market research when expanding into new territories. Before entering a new market, McDonald’s conducts thorough research to understand local tastes, preferences and cultural nuances. This research informs menu customization, marketing strategies and store design. For instance, in India, McDonald’s offers a menu tailored to local preferences, including vegetarian options. This market-specific approach has enabled McDonald’s to adapt and thrive in diverse global markets.

Example 3: Organic and sustainable farming

The shift toward organic and sustainable farming practices in the food industry is driven by market research that indicates increased consumer demand for healthier and environmentally friendly food options. As a result, food producers and retailers invest in sustainable sourcing and organic product lines — such as with these sustainable seafood startups — to align with this shift in consumer values. 

The bottom line? Market research has multiple use cases and is a critical practice for any industry. Whether it’s launching groundbreaking products, entering new markets or responding to changing consumer preferences, you can use market research to shape successful strategies and outcomes.

Market research templates

You finally have a strong understanding of how to do market research and apply it in the real world. Before we wrap up, here are some market research templates that you can use as a starting point for your projects:

• Smartsheet competitive analysis templates : These spreadsheets can serve as a framework for gathering information about the competitive landscape and obtaining valuable lessons to apply to your business strategy.
• SurveyMonkey product survey template : Customize the questions on this survey based on what you want to learn from your target customers.
• HubSpot templates : HubSpot offers a wide range of free templates you can use for market research, business planning and more.
• SCORE templates : SCORE is a nonprofit organization that provides templates for business plans, market analysis and financial projections.
• SBA.gov : The U.S. Small Business Administration offers templates for every aspect of your business, including market research, and is particularly valuable for new startups. 

Strengthen your business with market research

When conducted effectively, market research is like a guiding star. Equipped with the right tools and techniques, you can uncover valuable insights, stay competitive, foster innovation and navigate the complexities of your industry.

Throughout this guide, we’ve discussed the definition of market research, different research methods, and how to conduct it effectively. We’ve also explored various types of market research and shared practical insights and templates for getting started. 

Now, it’s time to start the research process. Trust in data, listen to the market and make informed decisions that guide your company toward lasting success.

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Unlocking Consumer Insights: The Role of Market Research Services in Business Strategy

M arket research gives critical insights into local market trends and consumer influences. It tells you what your target customers think of your company, the best and most impactful ways to influence and engage them, where you stack up against key competitors, and provides a blueprint for accelerating financially responsible growth for a business.

Market research can also be used to explore how to take new products or services to market. In effect, market research informs business strategy. 

Here are a few ways market research can help a regional brand or business.

• Measure the market appetite for a new product or service before taking it to market.
• Understand the price sensitivities, offers, or promotions that resonate best with target customers.
• Tell you who is most likely to buy your product or service.
• Test advertising messages to avoid wasting paid media dollars.
• Help make smart decisions about packaging and presentation of your product or service.
• Determine the best voice or spokesperson for an upcoming advertising campaign.

For businesses, market research underpins the design of a business and marketing strategy and is the foundation of profitable growth. 

Media saturation and an inundation of daily marketing messages has created a polluted environment for consumers. This makes it hard for regional brands, products, and services to stand out and connect with desired customers. Market research provides the strategy needed to do that effectively and cost efficiently without risk.

It is almost certain that your competitors are using market research services to obtain their own advantage and that is another good reason to have market research as part of your marketing strategy.

Effective Market Research Techniques:

To draw an effective business and marketing strategy, here are some common research methodologies to consider using to get started:

1. Surveys and Questionnaires: Feedback from your target market provides valuable direction. Online surveys and questionnaires allow businesses to get direct feedback, in large numbers, from customers regarding their preferences and expectations. 

2. Competitor Analysis: Analyze your competitors by studying the kind of content they are sharing. Detect gaps in the market and focus on the areas that you can excel in with these insights.

3. Focus Groups: In addition to surveying many potential customers, you may also consider bringing together a small and diverse pool of current or desired customers into focus groups and have open discussions or conversations about your offering to seek feedback on what you may be missing that they desire. This will enable you to fine-tune and improve your offerings and creative storytelling to ensure resonance in your marketing strategy. 

4. Brand Tracking: Watch trends and be alert to shifts in the marketplace through consistent brand tracking research. Brand tracking helps identify new trends in real time to help you adjust strategy and gain a competitive advantage on your competition. 

5. Online Communities: Interact with customer populations through online community platforms to have more intimate conversations with your target customers through online community platforms. These platforms offer flexibility as the activities can be adjusted daily. They also provide a great space for target customers to shop your product or service up close and for you to collect feedback in real time.

Market research is like a GPS for business. It provides a clear path to success and gives you a detailed path on how to get there. Companies that take the time to collect quality market research will always have the upper hand on the ones that don’t.