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What is Locke’s Goal Setting Theory of Motivation?

goal setting theory

For many, there is the ‘you’ who you would like to be, and then (more consistently) the ‘you’ that you are.

These two versions of yourself are not always aligned. If they were, we would all be superheroes.

Disillusionment may follow about the number of things you “could” have done if only you had been persistent in your endeavors.

Research in psychology is here to orientate ourselves in a complex world, and even help us live our lives in more fulfilling and productive ways.

Locke’s goal-setting theory of motivation, which has been tested and supported by hundreds of studies involving thousands of participants, consistently delivers positive changes in the lives of individuals worldwide (Locke and Latham, 2019).

This article will address Locke’s ideas and give you insight into how to benefit from them.

They may play a big role in helping you live your best life.

Before you continue, we thought you might like to download our three Goal Achievement Exercises for free . These detailed, science-based exercises will help you or your clients create actionable goals and master techniques to create lasting behavior change.

This Article Contains:

What is goal-setting theory a look at edwin locke’s theory, goal-setting research: findings and statistics, theoretical definition(s) of goal-setting, examples of the goal-setting theory of motivation in practice, key studies related to goal-setting theory, self-efficacy and goal-setting, the goal-setting framework, how is goal-setting related to behavioral change.

  • Can Goal-Setting Help Decision Making?

Goal-Setting vs. Expectancy Theory

9 excellent journal articles for further reading, a nuanced perspective.

  • 4 PowerPoints about Goal-Setting Theory (PPTs)

A Take-Home Message

Does this quote sound familiar? It is vital to modern goal-setting theory, even though it is over 2,500 years old.

When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the action steps.

Confucius 551-479 B.C.

If you are new to this quote, it may be time to write it down and memorize it.

Most goals are possible to achieve, but people are unsuccessful at goal-setting when they omit to consider the most essential ingredients to any given goal.

Perhaps you made a resolution over a glass of wine on New Year’s Eve, or while you were sitting on the subway coming back from work, determined to maximize your company’s outputs.

You were taken by the belief, then, that you would train for a couple of months before running that summer marathon; that your team-building exercises would strengthen the bonds between your employees and in turn, positively impact their performance at work; that you would write 500 words a day and complete your first novel.

Without a doubt, you have already been exposed to countless inspirational quotes.

As one example, J. K. Rowling has a great inspirational quote. After all, she drafted Harry Potter on the back of a napkin in a cafe in Edinburgh. She believes that:

“ everything is possible if you’ve got enough nerve. ”

If this quote inspires you, that is fabulous. It is not always enough, however, to read a quote like this and change your goal-driven actions. Even with someone as inspiring as

In 90% of the cases, reading a motivational quote and promising yourself to work harder, change this or that habit, or improve an aspect of your life guarantees failure. Why is this? If setting goals and succeeding is part of what makes ‘human,’ then how do we address this fail-prone tendency?

It matters, to achieve your goals, as working towards meaningful goals provides us with a sense of direction, purpose, and meaning in life.

The more goals we set—within healthy boundaries—the more likely we are to build self-confidence , autonomy, and happiness .

It is time to explore the science behind goal-setting. Let’s flip that 90% failure rate on its head.

case study on goal setting

The following findings summarize the last 90 years of goal-setting:

  • Cecil Alec Mace conducted the first study on goal-setting in 1935;
  • People who write their goals are more likely to achieve their goal than those who don’t by 50%;
  • Motivation experts agree that goals should be written down, and carried with oneself, if possible;
  • 92% of New Year resolutions fail by the 15th of January;
  • Carefully outlined goals, which can be measured and set within specific timeframes, are more effective;
  • Explaining your goals to someone you are close to, or making the commitment public, substantially increases your chances of reaching your goal;
  • By contrast, goals that are kept to oneself are more likely to be mixed up with the 1,500 thoughts that the average person experiences by the minute;
  • Often, achieving a goal means sacrificing something or putting aside certain habits, or beliefs about yourself–it may even result in an emotional or physical toll;
  • Harvard research documents that 83% of the population of the United States do not have goals.
  • Goal-setting typically yields a success rate of 90%;
  • Goals have an energizing function. The higher the goal, the greater the effort invested (Locke & Latham, 2002).

case study on goal setting

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To provide context, here are a few definitions of goal-setting defined by experts in the field:

Broadly defined, goal-setting is the process of establishing clear and usable targets, or objectives, for learning.

(Moeller, Theiler, & Wu, 2012)

Goal-setting theory is summarized regarding the effectiveness of specific, difficult goals; the relationship of goals to affect; the mediators of goal effects; the relation of goals to self-efficacy; the moderators of goal effects; and the generality of goal effects across people, tasks, countries, time spans, experimental designs, goal sources (i.e., self-set, set jointly with others, or assigned), and dependent variables.

(Locke & Latham, 2006)

Edwin Locke’s goal-setting theory argues that for goal-setting to be successful with desired outcomes, they must contain the following specific points (Lunenberg & Samaras, 2011):

  • Clarity: goals need to be specific;
  • Challenging: goals must be difficult yet attainable;
  • Goals must be accepted;
  • Feedback must be provided on goal attainment;
  • Goals are more effective when they are used to evaluate the performance;
  • Deadlines improve the effectiveness of goals;
  • A learning goal orientation leads to higher performance than a performance goal orientation;
  • Group goal-setting is as important as individual goal-setting.

The following video offers a concise explanation that summarizes the actions and steps to achieve specific goals. It’s less than 3 minutes and informative.

This video clarifies—with the help of Chef Alfredo and Boss Romero—what implementing goals with employees looks like, practically speaking. The role of precision is key for employees to fulfill any task.

To make the memorization of these points easier, the acronym SMART may help you recall what the most important attributes of effective goal-setting are:

  • Measurable;
  • Assignable;
  • Time-based.

How do these work out in practice? In short, the answer relates to specificity, which we will address next.

Put aside the irresistible need to make your goal as vague and romantic as possible and stick with the raw stuff. What action items do you need to do, to achieve this goal?

The anagram “SMART” is here to assist you in this process.

Getting SMART

The first point of the anagram says that goals should be ‘specific.’ All you need to do is make sure you are clear about what your goal is concretely going to deal with.

For example, instead of saying, “ I must become more social ” (if say, you are a lonesome cat lady who receives visits once a month), first define what you mean by being social, what your expectations are of social life and the ways in which you feel a greater social presence in your life would enhance it.

Then, sketch out a plan to put into action immediately, tackling instances of daily life you can work on (in the workplace, in already existing relationships, during daily encounters) and the extra incentives you can take to get out of your way to meet new people and enjoy new experiences and activities.

Write down what you are aiming to achieve and what you can do that may positively impact your socializing efforts (e.g. becoming more hospitable, relaxed, caring, kind, compassionate, empathetic).

Alternatively, specificity can also refer to setting specific dates, times, locations at which you will commit to spending time dedicating yourself to your goal.

Next, we need to consider what measurable goals mean.

‘Measurable’ is that you should be able to measure in one way or another whether you have completed your goal or not, or still in the process of doing so.

How your goal should be measured is up to you. Still, you should have a clear idea and expectation as to how your goal, once completed, would look like.

If your goal was to become more social, that could mean to build strong friendships with two new people and to commit to attending one social event every week for an entire year.

Keeping track through ‘measurement’ helps to give you a sense of where you currently find yourself in relation to your goal and where you are heading next.

Goals ought to be ‘acceptable’ to you. That means that you must not only identify with them but also, feel like they are in line with your value system and that they won’t lead you to transgress your sense of integrity in any way.

If the goal is to be more social, the ‘acceptability’ part comes into play at the level of what you feel an adequate friendship would look like.

Whether its sharing fun activities, emotional and intimate conversations, cooking or playing sports together, it’s important to be self-aware, to know what you are after and how your beliefs and feelings are entangled with the goal you are about to set for yourself.

Your goal must be realistic. In other words, you have to work with what you have while pushing yourself slightly beyond in order to change your current reality.

Going back to the instance of the lonesome cat lady (nothing wrong about that), a realistic goal would be to make efforts to develop at least two new friendships over the next six months, and not, say, to become a popular member of the community, as achieving this may take considerably more time.

We have just briefly mentioned the time framework, but nonetheless, it’s totally worth re-emphasizing as much as necessary. The timeframe is all about setting a fixed deadline by which you should have completed your goal.

Regardless of what you have decided to do, make sure you interconnect your goal with your calendar, and that you make the necessary adjustments in your daily life so that working on your goal happens smoothly and gradually.

goal setting

Over time, the SMART theory has proved effective for increasing performance (Latham & Pinder, 2005; Lee & Earley, 1992; Miner, 1984) in a range of settings.

Here are five case studies exploring various ways of goal-setting and its effects.

5 Interesting Case Studies on Goal-Setting Theory

Performance, if set as a goal, does not lead to the same results without the specific goals of gaining knowledge and skillsets.

In our first study, Dweck et al. (1986, 1988, 1988) found that in the classroom, two recurrent personality traits could be observed. Students mainly divided into two categories: those primarily focused on gaining knowledge and skills, and those primarily concerned with their grade and performance in the class.

It was found that the first cohort performed better on taught subjects than the second.

Goal-setting, however, is not only about the decided object of focus. There are, in fact, many determinants that shape the goal-setting and goal completion process.

A second study conducted by Atkinson (1958) highlights how the difficulty of the given task also acts as a factor that hinders or improves performance. The highest level of effort took place when the task was moderately challenging, and the lowest level when the task was either too easy or too hard.

Furthermore, the social dimension which accompanies goal-setting should be considered too, whenever possible.

For example, a major study carried out at Dominican University, listing 267 participants recruited from the business sector (Matthews, 2015) showed that:

  • Informants who sent weekly reports to someone they were close to accomplished more than those who had not written their goals down. Those who had written goals outlined with specific ways they intended to meet those goals were as successful as those who just informed their goal intentions to a friend;
  • Informants who informed their friends of their goal were able to achieve much more than those who only wrote down action commitments and those who did not at all;
  • Overall, those who wrote down their goals accomplished much more than those who had not.

In short, this study provided empirical evidence to support the claim that accountability, commitment, and writing down goals have a major influence on an individual’s commitment towards reaching self-imposed goals.

Goal-setting enables people to stay focused and find meaning in what matters in their lives.

In fact, Boa et al. (2018) claim that goals also provide many people a sense of purpose, as well as a drive to live as actively as possible until their death; this proves especially true in the context of illness.

The researchers conducted a comparative case study of 10 healthcare professionals in a hospice, to practice patient-centered goal-setting.

The results indicated that instead of centering the approach around patients, participants tended to articulate them in relation to what they perceived to be important (problem-solving, alleviating symptoms).

This study by Boa et al. (2018) stressed the importance of making the goals suitable for the priorities of the individual, so as to maximize their effectivity and enhance people’s quality of life.

Another study carried out by Carr (2018) sought to gauge the effects of an already existing goal-setting strategy in an elementary school serving many students from a disadvantaged socio-economic background.

The conclusions pointed out that goal-setting, when implemented consistently, had a positive effect on student self-efficacy , motivation , and reading proficiency.

This, Car argues, happened when the goals being set were specific, measurable, achievable, reasonable, timely and challenging at the same time.

Essentially, the SMART anagram prevails in many situations, backgrounds, and perspectives.

In Defense of Learning Goals

For many, the notion of performance as an accomplishment intertwines with goal-setting.

Just valuing or wanting the “end-product,” and omitting what it takes to get there, is a common mistake made by many.

That’s why research expresses how goals about learning (rather than performance) have higher success rates of goals being met.

The emphasis on learning has a trickle-down effect that actually benefits performance after all. The five studies listed below highlight the difference between performance and knowledge-based goals:

  • Winters and Latham (1996) found that setting a learning goal rather than a performance goal for tasks (for individuals with insufficient knowledge) was most effective;
  • Similarly, Drach-Zahavy and Erez (2002) made the case that people with a set learning goal for themselves (mentioned in their work as a “strategy goal”) perform better than those who had set a performance-related goal on a task that involved predicting stock-market fluctuations;
  • Seijts, Latham, and Tasa (2004) made the point that informants who were assigned a challenging learning goal reached more market share on an interactive, computer-based simulation of the US cellular telephone industry than participants who were assigned a high-performance goal instead;
  • Kozlowski and Bell’s study (2006) concluded that  assigning a learning goal improved the self-regulatory affective and cognitive mechanisms, in contrast with a goal emphasizing high-performance;
  • Last but not least, Cianci, Klein, and Seijts (2010) reported that people who had a learning goal were less prone to tension. They also performed better even after negative feedback, compared to those only assigned a performance goal.

To implement learning-driven goals, it is important to understand how they differ from performance goals.

A performance goal might be something like, “ I want to become fluent in XY language, ” whereas a learning goal would be:

“ by next December, I want to learn how to speak conversational XY language. So, I will be taking several classes on a weekly basis, download the Duolingo app and work at least an hour every day on memorizing a few words in my chosen language. I will also try to get in touch and meet people who speak this language to improve my exposure to it. ”

See the difference?

Self-efficacy is a concept coined and developed by Albert Bandura. It is a cornerstone concept in the field of positive psychology.

Lightsey (1999) writes that:

“ it is difficult to do justice to the immense importance of this research for our theories, our practice, and indeed for human welfare. “

This emphasizes how the construct has had a potent effect on several areas ranging from phobias and depression to vocation choice and managerial organization.

Akhtar (2008) defines self-efficacy as:

“ the belief we have in our own abilities, specifically our ability to meet the challenges ahead of us and complete a task successfully. ”

The idea that “what we think” affects “what we do” is not new. The field of positive psychology has explored the impact of our beliefs and worldviews on our health and how we live our lives.

As Mahatma Gandhi famously said:

“ a man is but a product of his thoughts. What he thinks, he becomes. ”

It is important to distinguish a person’s capability with how they perceive their own capability.

Often, there is also a discrepancy between the person’s desire and the capacity, which leads us to self-efficacy. Self-efficacity is a form of self-confidence which embraces an ‘I can handle this’ attitude. It has an empowering effect on the actions of the person in question.

Motivation, on the other hand, refers to a person’s willingness to fulfill a given task, or goal.

Locke’s goal-setting theory aims to encompass both, by formulating goals which not only are in line with a person’s capabilities but also provides the necessary resources so that the person is motivated by the goal while stimulating his or her sense of self-efficacy.

While it is not exactly possible to instill a sense of self-efficacy in a person who disbelieves their capacity to perform well and push themselves beyond what they think they can achieve, setting goals within a positive framework can make a substantial difference.

Goal-Setting Framework

We have seen, step by step, the way in which they should be structured. But not the general framework in which they should ground themselves for maximized effectiveness.

Depending on how they are framed, goals can have specific effects on a given person’s learning process and performance. They can be framed negatively, by emphasizing how a person should prevent losses and failure at all cost.

A negative goal-setting approach could look like this:

  • My goal for next year is to stop myself from gaining any weight at all.
  • All employees should aim to not lose more than fifty out of the company’s two hundred and fifty current customers.
  • Students whose grades fall below the average will be penalized and given extra homework for the second semester.

This approach tends to be ineffective and degrading. Research shows that punitive strategies often result in anxiety, a lower persistence, and performance, especially in comparison with goals that are set with a positive outlook (Roney, Higgins, & Shah, 1995).

Frese et al. (1991) have developed the concept of “error management,” which intends to reframe errors during the process as opportunities for the individual to learn from.

Framing mistakes and negative feedback with statements such as “ Errors are a natural part of the learning process! ” and “ The more errors you make, the more you learn! ” (Heslin, Carson and VandeWalle, 2008) are beneficial.

In short, discouraging fear-based environments encourages people to try again, rather than give up on their goals. This ‘forgiving’ aspect also enables individuals to expect, and not apprehend, failure as part of the growth process.

Goal-setting is not a straight-forward path to success, and it is important to feel like one can “fail” and still aim for their goal, maybe with added specificity.

As such, if framed positively, the previously mentioned goals look more like this:

  • This year, I will try to adopt a diet that will enable me to lose weight. My goal is to reach 80kg, and given that I currently weigh 85kg, my goal is to lose 5kg in total. The first diet I try might not be the right one, and I may have to try several before I find one that works, that is, one that enables me to lose weight and with a specific regime that I can stick to at the same time. I will monitor my progress as the months pass and sign up for a gym membership.
  • The company strongly values its relationship with its customers. We currently have 250 and our goal for the upcoming year is to keep this number constant. Your role, therefore, will be to ensure that customers are satisfied with our services by diversifying what we offer and the way in which we relate to them. The only way to achieve this is with different approaches and strategies that we can monitor and assess the outcomes of.
  • Students whose respective grade have increased by two points will be rewarded with less homework in the second semester. If the grade does not increase two points, the individual efforts of each will be taken into consideration in the final decision of who should be rewarded in the classroom.

Such an approach provides clear guidelines and expectations of a given goal and also trigger positive emotions.  Workplaces, schools, and environments with positive goal-setting get to experience the energy, creativity, and motivation of inspiring spaces.

People like a challenge, especially when it seems difficult but possible.

“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.”

Pablo Picasso

As human beings, we may be ambitious and progressive in setting our goals and knowing what we want but lack direction on how to get there.

It seems Picasso had a solution to this dilemma decades ago. Accumulating research supports the notion that goal-setting paves the way for achievement (Latham & Locke, 2006).

What makes goal-setting successful, though?

  • Commitment : Goal performance is strongest when one is committed (Locke & Latham, 1990). The commitment level is, in turn, dependent on our desirability of the goal and our perceived ability to achieve it.
  • Clarity : When the goal is clear, precise, unambiguous, and measurable, we know exactly what we want to achieve, increasing our motivation and performance (Avery et al., 1976).
  • Challenge : If we know a goal is challenging yet believe it is within our abilities to accomplish it, we are more likely to be motivated to complete a relevant task (Zimmerman et al., 1992).
  • Complexity : When tasks for a goal are overly complex, it hinders our morale, productivity, and motivation (Miner, 2005). Keeping the complexity of tasks manageable can increase our chances of success.
  • Feedback : Immediate and detailed feedback is important in keeping us on track with our progress towards our goals (Erez, 1977).

So, ensuring that goals are grounded on these principles can pave the way for success. In fact, Latham and Locke (1979) found that effective goal setting can be a more powerful motivator than monetary rewards alone.

case study on goal setting

So far, we have seen what goals do, but we have omitted to mention what happens to people when they do not set goals in their lives.

Indecision, lack of focus, boredom, and not having something specific to strive for, can lead to a feeling that one is living a dulled, less meaningful version of their life. Symptoms of depression, among other mental health struggles, often appear in these perceived unchanging spaces.

This is because specifically-written goals can provide individuals with a sense of existential structure, purpose, and meaning.

As Locke argues, goals are “immediate regulators of behavior” (Latham, Ganegoda, & Locke, 2011), and they provide the self with a vision for the future and a clear direction to strive towards a specific objective.

More so, goal-directed action coupled with reasoning skills is a fundamental element of what makes us human. Even the “non-human” world thrives with goal-setting parallels.

This is not to say that plants write down their goals in pencil. But let’s have Locke explain how:

“The lowest level of goal-directed action is physiologically controlled (plants). The next level, present in the lower animals, entails conscious self-regulation through sensory-perceptual mechanisms including pleasure and pain. Human beings possess a higher form of consciousness – the capacity to reason. They have the power to conceptualize goals and set long-range purposes”

(Locke, 1969).

The human ability to reflect is a curse and a blessing.

It liberates us from the constraint of the absolute determinism of things but it also means that we are responsible for the choices we make and whether they will contribute to our welfare.

For instance, individuals who start exercising and feeling the numerous health benefits often end up seeing value in making additional lifestyle changes, such as a healthier routine and diet.

Thus, if a goal is perceived by the individual as something that can contribute to their sense of wellbeing or that of the group they are a part of, then it can also serve as a source of inspiration and esteem.

This often leads to a ricochet effect on other behaviors linked to performance and efficacy.

Can Goal-Setting Help Decision-Making?

Goal-setting and decision making are the two voluntary acts that can radically transform a person’s life.

You perhaps have heard the adage, “you cannot save someone who doesn’t want to be saved.”

When it comes to helping others, it is not possible to do so unless they want the help, and also feel enough motivation to take the appropriate steps forward—regardless of how tiring this may prove.

Setting goals empower decision making, and the opposite is true as well. It enables people to filter through what is significant, worth pursuing and what is not.

case study on goal setting

Vroom outlines three main factors which structure how humans decide to go about their lives and the steps needed to achieve a given result: expectancy, instrumentality, and valence.

He argues that ‘motivational force’ can be calculated by means of multiplying expectancy with instrumentality and valence.

The actual formula looks like this:

Motivational force = Expectancy x Instrumentality x Valence

Put in a literary way, Vroom’s point is that motivation emerges from a person’s belief that an invested effort will enable them to achieve a certain desired performance, and that the way this performance is played out, will lead to the fulfillment of a specific goal.

In turn, the extent to which the individual perceived this final goal as desirable (valence) will also shape the degree of motivation for the individual to pursue a given goal.

In other words, confidence, assessment of what is required, and the value perceived on the specific outcome equal the energy an individual may feel towards a specific goal.

Expectancy theory adds an interesting dimension to Locke’s goal-setting theory. Locke provides insight into which goals are implemented in effective ways. Vroom, on the other hand, sheds light on how self-esteem, individual perception and the value system of individuals come into play.

The theories coined by Locke and Vroom do intersect in how they emphasize the importance of setting goals that are tailored to subjective needs and capacities.

To spark the necessary ‘motivational force’ for any given challenge, there must be momentum. With this momentum come success, especially when failure is encouraged as part of the learning process.

One of the great aspects of goal-setting is that it is applicable in most domains of life.

For more detail regarding the different studies mentioned, you can find the original sources in the bibliography. It is possible to find information related to goal-setting on practically every subject.

For example, if you have specific goals to becoming a published writer, there are plenty of step-by-step guides offered on the internet.

There is also a wealth of literature documenting the benefits of goal-setting in the context of workplaces, especially since the theory began as an attempt to enhance employee motivation in the workplace .

For your convenience, we compiled a list of recently published journal articles relating to goal-setting, applied to a range of contexts.

If you don’t have access to academic material and would like to consult on any of the following articles, don’t hesitate to drop us a message.

Goal-setting in the Professional World:

  • Exercise Self-Efficacy as a Mediator between Goal-Setting and Physical Activity: Developing the Workplace as a Setting for Promoting Physical Activity by Iwasaki et al. (2017)
  • Achievement Goal Orientation and its Implications for Workplace Goal-Setting Programs, Supervisory/Subordinate Relationships and Training by Rysavy (Dissertation, 2015)
  • Experiential Exercises on Goal-Setting, Leadership/Followership, and Workplace Readiness (Ritter, 2015)

Goal-setting with Students/Adolescents:

  • What is the effect of peer-monitored Fitnessgram testing and personal goal-setting on performance scores with Hispanic middle school students? (Coleman, 2017)
  • Effect of Student SMART Goal-Setting in a Low-Performing Middle School (Thomas, 2015)
  • Does Participation in Organized Sports Influence School Performance, Mental Health, and/or Long-Term Goal-Setting in Adolescents? (Samarasinghe, Khan, Mccabe, Lee, 2017)

Goal-setting in Healthcare/ with Patients:

  • Goal-setting in neurorehabilitation: development of a patient-centered tool with theoretical underpinnings (Aleksandrowicz, 2016)
  • Rehabilitation goal-setting: theory, practice, and evidence (Siegert & Levack, 2015)
  • Evaluating the Structure of the Patient Assessment of Chronic Illness Care (PACIC) Survey from the Patient’s Perspective (Fan et al., 2015)

Goals, goals, goals.

Staying informed with how to improve oneself and others is important; however, too much absorption with the topic may overlook the very value of existence.

It’s not enough to be busy, so are the ants. The question is, what are we busy about?

Henry David Thoreau

Thoreau’s excellent words invite us to reflect on the broader picture. Do our goals push us to pursue really matters? If so, then continue. If not, perhaps it is time to pause.

Even though goal-setting can indeed strengthen a person’s sense of purpose, self-confidence, and autonomy, the habit of setting goals can lead us astray from our core values.

The current trend, unfortunately, is following this “busy route” where burnout is ingrained with modern corporate culture (Petersen, 2019). It is especially affecting the millennial generation.

As Petersen’s (ibid) article shows, it can be hard enough to perform the most basic tasks, such as answering emails, doing household chores, registering to vote, calling people on their birthdays, etc.

Burnout, Petersen argues, is part of the over-involvement of baby-boomer parents in their children’s lives, as well as the shifting of modern labor relations and social media technologies.

In many ways, this has blurred the line that used to exist between professional and private life, that is largely nonexistent now.

Many people feel pressure to always brand or market who they are or what they do so that they can feel connected and compete for social status, even when not in the professional world. For many, this shows as the internalization of a feeling that one should be working ‘all the time.’

This pushes people to compare their lives or ‘impact’ with others and make goals out of social comparison and insecurity, rather than goals centered from a genuine desire to change something.

A culture of self-care has arisen, as a possible response to burnout and overwhelming times.

Self-care, however, is not a complete solution given that:

“ the problem with holistic, all-consuming burnout is that there’s no solution to it. You can’t optimize it to make it end faster. You can’t see it coming like a cold and start taking the burnout-prevention version of Airborne. The best way to treat it is to first acknowledge it for what it is — not a passing ailment, but a chronic disease — and to understand its roots and its parameters. ”

Peterson also recalls the words of the social psychologist Devon Price, who, writing on the topic of homelessness, argued that:

“Laziness, at least in the way most of us generally conceive of it, simply does not exist. If a person’s behavior does not make sense to you, it is because you are missing a part of their context. It’s that simple.”

Hence, this comes as a cautionary message against excessive goal-setting and the madness of constant self-development and improvement.

Modern society encourages us to feel that we are never “good enough.” How do we balance the self-compassion that we are enough, with the desire to be better and set goals?

Perhaps one answer is to avoid goals that do not align with your core values, as well as goals that do more harm than good.

On the same note, Ordonez, Schweitzer, Galinsky, and Bazerman (2009) warn about what happens when ‘goals go wild:’ when goals are too narrow, too challenging, too numerous and enacted within an unrealistic timeframe, they can lead to disastrous consequences.

These consequences range from unethical behavior to psychological pitfalls linked with experiencing failure. For example, if a company boss aims to increase profits by over-working and underpaying staff, this is not a sustainable or ethical goal for anyone involved.

The authors, basing on management studies, also reveal how goal-setting may come at the expense of learning. Again, how do we avoid feeding a competitive culture, and instead, promote cultures of growth and intrinsic motivation?

To avoid this, Steve Kerr from General Electric advises managers to refrain from setting goals that are likely to increase their employees’ stress levels or contain punishing failure; instead, Kerr wants to equip staff with the necessary tools to meet the challenging goals.

This approach, Ordonez et al. argue, will encourage managers to consider whether the goal-setting culture benefits the company’s outputs and the wellbeing of their employees.

Locke & Latham (2002) also warned about the potential pitfalls of combining goals with financial rewards in the workplace; this usually brings employers to set rather easy goals as opposed to more challenging ones instead.

Before rushing to set personal or business goals, it is important to consider your motivation.

case study on goal setting

17 Tools To Increase Motivation and Goal Achievement

These 17 Motivation & Goal Achievement Exercises [PDF] contain all you need to help others set meaningful goals, increase self-drive, and experience greater accomplishment and life satisfaction.

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2 PowerPoints about Goal-Setting Theory (PPTs)

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  • By Aatmiki Singh
  • By John Varghese

We hope to have provided you with an in-depth view of Locke’s goal-setting theory.

Hopefully, after having read this article, you will never go about setting goals in the same way.

Chances are you will be 90% more likely to succeed at them if you put into practice the different points that we have gone through such as specific goals with attainable action items.

Make it about the process of learning, not the end performance.

And remember, stay “SMART.”

What do you think about the balance of goal-setting and also, “being enough?” It is a fine balance. If you have any comments, please add to our comments section below.

We’d love to keep this conversation around goal-setting open to your ideas.

We hope you enjoyed reading this article. Don’t forget to download our three Goal Achievement Exercises for free .

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Frederick Victor

BTW the A in SMART is Assignable… Not achievable. Achievable and Realistic are the same.

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Hi, This was wonderful. Reading this article was enjoyable with full understanding. I didn’t know what to do but I have got a full concept on goal-setting of which i am ready to write about it . Thank you so much.

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Great article – I’ve just read it as I am composing my own article on goal setting. There is a lot of really useful information on here and you have managed to condense a lot of information into key messages. The nuanced point really resonated, I am writing about exactly that topic. I have a site which is to help people with self-development and overall well-being and I myself have to work out how to get the balance right between self-development and savouring life/living in the present so it’s good to see it also mentioned here. I will link to this article on my site and bring through some of the key messages to reinforce some of my own.

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Using digital badges as goal-setting facilitators: a multiple case study

  • Published: 15 October 2019
  • Volume 32 , pages 406–428, ( 2020 )

Cite this article

case study on goal setting

  • Zui Cheng   ORCID: orcid.org/0000-0001-9790-5460 1 ,
  • Jennifer C. Richardson 1 &
  • Timothy J. Newby 1  

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Students’ goal-setting skills are highly related to their academic learning performance and level of motivation. A review of the literature demonstrated limited research on both applicable goal-setting strategies in higher education and the support of technology in facilitating goal-setting processes. Addressing these two gaps, this study explored the use of digital badges as an innovative approach to facilitate student goal-setting. The digital badge is a digital technology that serves as both a micro-credential and a micro-learning platform. A digital badge is a clickable badge image that represents an accomplished skill or knowledge and includes a variety of metadata such as learning requirements, instructional materials, endorsement information, issue data and institution, which allows the badges to be created, acquired and shared in an online space. In higher education, digital badges have the potential for assisting students by promoting strategic management of the learning process, encouraging persistence and devoted behavior to learning tasks, and improving learning performance. A qualitative multiple case study design ( n  = 4) was used to answer the research question: how did the undergraduate student participants in this study use digital badges to facilitate their goal-setting process throughout a 16-week hybrid course? Results from this study contribute to understanding how to effectively integrate digital badges to meaningfully improve self-regulated learning in higher education.

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Zimmerman, B. J. (1989). A social cognitive view of self-regulated academic learning. Journal of Educational Psychology, 81 (3), 329–339. https://doi.org/10.1037/0022-0663.81.3.329 .

Zimmerman, B. J. (2000). Attaining self-regulation: A social cognitive perspective. In M. Boekaerts, P. R. Pintrick, & M. Zeidner (Eds.), Handbook of self-regulation (pp. 13–40). Amsterdam: Elsevier.

Zimmerman, B. J., Bandura, A., & Martinez-pons, M. (1992). Self-motivation for academic attainment: The role of self-efficacy beliefs and personal goal setting. American Educational Research Journal, 29 (3), 663–676.

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Cheng, Z., Richardson, J.C. & Newby, T.J. Using digital badges as goal-setting facilitators: a multiple case study. J Comput High Educ 32 , 406–428 (2020). https://doi.org/10.1007/s12528-019-09240-z

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DOI : https://doi.org/10.1007/s12528-019-09240-z

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Goal-Setting Theory

The basic idea, theory, meet practice.

TDL is an applied research consultancy. In our work, we leverage the insights of diverse fields—from psychology and economics to machine learning and behavioral data science—to sculpt targeted solutions to nuanced problems.

Have you ever been asked: “Where do you see yourself five years from now?” This question is so commonplace that it has become somewhat of a cliché in our society. The notion that each of us ought to have some vision for the future is deeply ingrained in our collective psyche. Why is this the case?

The “where do you see yourself” question is closely linked with the idea of goal setting. A goal can be thought of as a future state so appealing that it motivates actions today. Goals are widely accepted as powerful tools to help us get what we want out of life. This belief is so powerful that we often assume everyone has, or should have, goals. Workplaces enforce goal-setting in employees’ performance reviews, coaches encourage their athletes to set goals, and guidance counsellors help students set goals for educational attainment.

Although goals are encountered everywhere, not all goals are created equal. Some people seem capable of achieving their goals with ease, while others may struggle and even fail to achieve their goals. To better understand both why goal setting is important and how it can work to improve our lives, we are going to turn our attention to Goal-Setting Theory.

Goal-setting theory states that goals are strongly associated with human performance. Goal-setting provides both a ‘target’ to work towards as well as a standard by which to evaluate performance.

The theory identifies the attributes of effective goals as well as the specific ‘mechanisms’ through which goals help enhance performance. Goals can improve performance by focusing our attention ( direction ) and regulating the amount of time ( duration ) and effort ( intensity ) spent working towards an outcome. When paired with goal-setting,  feedback  and training in  self-regulation  can further enhance performance.

Research has consistently shown that specific and difficult (but not  too  difficult) goals are more helpful than vague ‘Do your best!’ goals. An individual must be committed to achieving a goal in order for the goal to be an effective tool.

The theory explains how factors known as ‘moderators’ can interact with goal-setting to impact performance. Moderators include an individual’s skill or ability; her belief in her ability to achieve the goal ( self-efficacy ); the anticipated level of satisfaction associated with achieving the goal ( valence ); and the degree to which a goal is seen as an effective means to an end ( instrumentality ).

Goal-setting theory might bring to mind the popular  S.M.A.R.T  acronym – Specific, Measurable, Attainable, Relevant, and Time-Bound. In fact, the  S.M.A.R.T  model predates Goal-setting theory, having been introduced by Doran, Miller, and Cunninghan in a 1981 article titled “There’s a S.M.A.R.T. way to write management goals and objectives.”

Goal-setting theory was first formally introduced in 1990 by Gary Latham of the University of Toronto and Edwin Locke of the University of Maryland. In their book  A Theory of Goal Setting & Task Performance , Latham and Locke integrated decades worth of research into a single coherent theory explaining how goal-setting works to motivate human performance.

If a man knows not to which port he sails, no wind is favorable. – Seneca, Roman Stoic philosopher
  • Goal:  the object or outcome one is aiming for as well as the standard by which one evaluates one’s performance. undefinedundefined
  • Feedback:  information describing the degree to which a performance standard is being met.
  • Self-efficacy : an individual’s belief in her ability to successfully complete a task.
  • Self-regulation : the process by which an individual manages her actions to complete a task.
  • Goal attributes : the qualities of a goal that influence the goal’s ability to improve performance. - Content:  the information contained in the goal statement. undefinedundefinedundefinedundefined
  • Goal mechanisms : the characteristics of action that a goal can influence. undefinedundefinedundefinedundefinedundefined

Throughout the mid-1900s, there were various competing theories trying to explain the motivators of human activity and performance. One such theory was John B. Watson’s behaviorism, a theory developed in 1924 that asserts humans do not exercise free will, but are entirely products of their environment. Another theory presented by Frederick Herzberg and colleagues in 1959 was the ‘motivator-hygiene’ theory which explores the role that different intrinsic and extrinsic properties of a job have on job satisfaction. Yet another theory, Expectancy Theory, hypothesized that employees make decisions based on the result of a formula that calculates the expected performance outcome of a particular course of action.

When Locke began studying Industrial-Organizational (I-O) psychology at Cornell University in 1960, he was inspired by a lesson on industrial motivation to study the relationship between goal setting and performance. Locke and his supervisors were critical of existing theories of motivation and recognized a promising opportunity to present data-based (empirical) evidence of a goal-performance relationship. Indeed, Locke’s dissertation successfully demonstrated the goal-performance relationship. It wasn’t long after his research was published that Locke was hired by the University of Maryland to continue his research on goal setting.

Latham began his research several years later in 1967 as a Master’s student in I-O psychology at the Georgia Institute of Technology. During his studies, Latham was hired as a research assistant on a study looking for ways to increase the productivity of workers in a pulpwood company. Latham and his supervisor were able to demonstrate the goal-performance relationship using two different methods. Pleased with the results, the pulpwood company hired Latham as a staff psychologist so that he could continue to research ways to increase employee productivity.

It was while he was working for the pulpwood company that Latham first encountered Locke’s research. Recognizing the relevance of the findings to his own work, Latham applied Locke’s method in a field experiment of the goal-performance relationship. The experiment showed that setting a specific, high-difficulty goal resulted in better crew performance than setting a vague ‘do your best’ goal. Latham’s application of Locke’s method was very timely, because it provided evidence that the method could generate valid results outside of a laboratory environment.

By this point in time, Locke and Latham were corresponding with one another, and they met in person at a conference in 1974. They soon joined together as research partners and proceeded to publish many studies on various aspects of the goal-performance relationship. They were initially hesitant to try to formalize the goal-performance relationship as a theory, because they didn’t believe they had enough data to strongly support such a theory. It wasn’t until 1990 that they published  A Theory of Goal Setting & Task Performance , formally introducing Goal-Setting Theory based on the findings of over 400 different studies.

Edwin Locke

An American psychologist who has spent the majority of his career researching the goal-performance relationship. He is one of the two co-developers of Goal-Setting Theory.

Gary Latham

A Canadian psychologist who has spent the majority of his career researching the goal-performance relationship. He is the second of the two co-developers of Goal-Setting Theory.

Consequences

Goal-setting theory has yielded many influential empirical observations about the goal-performance relationship. Fred Lunenberg 3 provides a useful overview of some of the most important findings of goal-setting theory and their implications for performance in management settings as shown in the table below.

Controversies

One of the more prominent critiques of goal-setting theory was published in 2009. 4  In their critique, the authors argue that “the beneficial effects of goal setting have been overstated and that systematic harm caused by goal setting has been largely ignored.” The sources of systematic harm identified by the authors include:

  • “tunnel vision” resulting in neglect of non-priority tasks
  • distorted risk preferences
  • increased incentives to engage in unethical behavior
  • reduced learning
  • weakened group culture
  • lower intrinsic motivation

Many studies have demonstrated that such side-effects can occur as a result of goal-setting. A real-life example is the case of the Wells Fargo account fraud scandal, which in large part resulted from a company-wide goal that incentivized employees to engage in unethical behaviour to achieve performance targets. 5

Locke and Latham argue that these problems are not an indictment of Goal-Setting Theory, but rather are a result of poorly implemented goal-setting programs. Indeed, some of Locke and Latham’s own research has explored the negative outcomes that can arise from misguided goal-setting initiatives.

Latham’s original study of the impact of goal-setting on employee performance in the timber industry remains an excellent example of goal-setting theory. 7  Management at a timber company noticed that crews were consistently failing to load trucks to full capacity.

Latham and his research partner J.J. Baldes applied Locke’s methods to test whether setting a hard, specific goal for the timber crews would increase the net weight of timber trucks. The results showed an ‘immediate’ improvement in performance among the timber crews who had been assigned hard, specific goals relative to the performance of the control group. The study helped the timber company dramatically reduce its trucking costs, and the results helped Locke and Latham’s ideas about goal-setting gain momentum in the I-O research community.

Related TDL Content

Strategies to Motivate for the Collective Good

One criticism of Goal-Setting theory was the concern that goals can incentivize engagement in unethical behaviors. Although Locke and Latham argue this consequence is just an example of poorly implemented goal setting, the question of how to motivate prosocial behavior rather than selfish behavior remains a highly pressing topic. In this episode of  The Decision Corner,  Erez Yoeli joins Brooke Struck to discuss what motivates people to do the right thing and the unique role of community in mediating motivation.

New Year’s Resolutions: Why We Make Them and How to Keep Them

Many of us are probably guilty of setting a number of goals as the New Year rolls around just to swiftly forget all about them in mid-January. But, what is so special about the New Year that makes us want to better ourselves and why does this feeling tend to fade so quickly? Read this TDL  perspective  if you want to say “this year will be different” and mean it.

  • Latham, G., Locke, E. (1991). Self-Regulation Through Goal Setting. Organizational Behavior and Human Decision Processes 50, 212-247.
  • Latham, G., Locke, E. (2019). The Development of Goal Setting Theory: A Half Century Retrospective. Motivation Science Vol. 5, No. 2, 93-105.  https://www.decisionskills.com/uploads/5/1/6/0/5160560/locke_latham_2019_the_development_of_goal_setting_theory_50_years.pdf
  • Lunenburg, F. (2011). Goal-Setting Theory of Motivation. International Journal of Management, Business, and Administration Vol. 15 No. 1.  http://nationalforum.com/Electronic%20Journal%20Volumes/Lunenburg,%20Fred%20C.%20Goal-Setting%20Theoryof%20Motivation%20IJMBA%20V15%20N1%202011.pdf
  • Ordóñez, L., Schweitzer, M., Galinsky, A., & Bazerman, M. (2009). Goals gone wild: The systematic side effects of over-prescribing goal setting. HBS Working Paper, 09-083.   https://www.researchgate.net/publication/228138437_Goals_Gone_Wild_The_Systematic_Side_Effects_of_Over-Prescribing_Goal_Setting
  • Baker, T. H. (2016). Wells Is Exhibit A of Employee Incentive Failures.  http://www.americanbanker.com/bankthink/wells-is-exhibit-a-of-employee-incentive-failures-1091227-1.html
  • Bennett, D. (2009). Ready, aim… fail. Why setting goals can backfire. The Boston Globe.
  • http://archive.boston.com/bostonglobe/ideas/articles/2009/03/15/ready_aim____fail/
  • Latham, G. P., & Baldes, J. J. (1975). The “practical significance” of Locke’s theory of goal setting. Journal of Applied Psychology, 60(1), 122–124.  https://doi.org/10.1037/h0076354

case study on goal setting

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Achieving Your GOAL: A Case Study of Three Learners

Profile image of Tanya  McCarthy

2011, Independent language learning: Building on experience, seeking new perspectives

Learning a second language can be a frustrating process if a learner does not develop effective learning strategies to take control of his/her learning process. Taking control of one’s learning involves developing metacognitive strategies such as setting appropriate goals, monitoring progress and reflecting on outcomes. Goal-setting is a commonly used metacognitive strategy in self-directed learning. This paper, which reports on a case study of three learners over a period of one year in their quest to become better language learners, addressed two questions: 1 Would a focus on goals enhance learning? 2 Would the learners be able to apply knowledge gained through independent studies to classroom learning and/or life beyond the classroom? The acronym GOAL (Goal-Oriented Action Learning) was used to highlight the focus on learning goals and on the learners who were to become active in the learning process. Over the course of the study, goal-setting strategy went from being one of many metacognitive strategies to being at the absolute core of the study, while Action Learning (AL) became the educational process whereby the participants monitored their actions and experiences in order to improve performance. It was hoped that, by the end of their studies, learners would understand how to apply the knowledge they had gained to their classroom learning, other areas of independent study and even life beyond the classroom.

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International Online Journal of Education and Teaching

Nihan Bursalı , Huseyin Oz

Metacognition, an awareness of one’s own cognitive processes in learning, is a crucial component of self-regulatory behavior that facilitates successful language learning. Therefore, the current study sought to find out the role of different types of goals in participants' metacognitive awareness. A total of 118 university students enrolled in an English Language Teaching program at a major state university voluntarily participated in the study. Data were gathered using Metacognitive Awareness Inventory (MAI) and Goals Inventory. Findings of descriptive statistics revealed that 48.3% of the participants had high, 28% had moderate, and 23.7% had low metacognitive awareness. Besides, significant correlation was found between mastery goals and metacognitive awareness, supporting the findings of the previous studies. These results revealed the importance of goal setting in metacognition and can be useful for practitioners to include in goal orientation to the curriculum by emphasizing the necessity of learner engagement, agency, and self-regulation for successful language learning process.

case study on goal setting

Fostering learner autonomy – learners, teachers and researchers in action C. Ludwig, A. Pinter, T. Smits, A. M. Tassinari et K. Van de Poel (eds). Hong Kong : Candlin & Mynard.

Kathleen O'Connor

Metacognition, an awareness of one's own thought processes, plays a central role in explaining and describing the learning process. As it shapes learners' beliefs about and attitudes toward learning which in turn affect their behaviours, it directly relates to language learning and teaching as well. Thus, cautious teachers should understand and employ the available information on metacognition and then design curriculum and learning environments. This review article sets out to emphasize metacognition in language learning and teaching and to look into the critical ingredients of successful language learning and teaching. After an outline of metacognition and its components such as metacognitive knowledge, experiences and processes, the article dwells upon its relation to learning, beliefs about learning and language learning, and the need for metacognitive training. The article concludes that not only language teachers but also teacher training programmes should devote time to metacognitive training to better understand language learners and lead to self-directed, autonomous learners.

Pegem Journal of Education and Instruction

Anggi Angraeni

International Journal of Academic Research in Business & Social Sciences

Noor Hanim Rahmat, (Associate Professor, Dr)

Abbas Ali Zarei

There is little doubt that learning a language is a challenging task. In the case of languages such as Persian, which do not enjoy the status of an international language and, consequently, the extensive investment of international agencies, the task of learning appears to be even thornier. To overcome this thorny task, language learners need to be quite motivated and self-regulated. The underlying assumption behind the present study was that some of the language learning strategies that language learners employ might be more strongly connected with their motivational and self-regulated learning. Therefore, the aim of the present study was to investigate language learning strategy use of Persian as Second Language (PSL) learners as predictors of their meta-cognitive and motivational self-regulated learning components. To this end, a sample of 149 male and female B.A level non-Iranian learners of Persian at Imam Khomeini International University in Qazvin, Iran were selected through convenience sampling based on availability. The selected participants were then asked to fill in two questionnaires including the translated version of the Strategy Inventory for Language Learning (SILL) and the Motivated Strategies for Learning Questionnaire (MSLQ). The participants were required to answer the questionnaire by choosing the right alternative from among five choices on a Likert type scale. The collected data were summarized, processed and analyzed using four separate stepwise multiple regression analyses. To see how strong the relationship between the meta-cognitive self-regulated learning and each of the predictors is, the unstandardized as well as standardized coefficients of the three models, along with the observed t-values and significance levels were checked. The results showed that, from among the language learning strategies, cognitive, compensation, and metacognitive strategies could make significant contribution to predicting meta-cognitive

To investigate the predictive power of language learning strategy types on meta-cognitive and motivational self-regulated learning components (task value, control of learning beliefs, and test anxiety), 149 male and female BA level students, majoring in English translation and English language teaching were selected to participate in this study. To collect data, a Michigan Test of English Language Proficiency (MTELP) was given to homogenize the students. In addition, the participants were also asked to answer the Strategy Inventory for Language Learning (SILL) and Motivated Strategies for Learning Questionnaire (MSLQ). Four separate stepwise multiple regression procedures were used to analyze the obtained data. The results showed that cognitive, meta-cognitive and compensation strategies had predictive power for meta-cognitive self-regulated learning. Moreover, meta-cognitive, memory, and affective strategies were predictors of task value. The findings also showed significant relati...

Procedia - Social and Behavioral Sciences

Corina Amelia Georgescu

Abbas Ali Zarei , Mahboubeh Guilanian

To investigate the predictive power of language learning strategy types on meta-cognitive and motivational self-regulated learning components (task value, control of learning beliefs, and test anxiety), 149 male and female BA level students, majoring in English translation and English language teaching were selected to participate in this study. To collect data, a Michigan Test of English Language Proficiency (MTELP) was given to homogenize the students. In addition, the participants were also asked to answer the Strategy Inventory for Language Learning (SILL) and Motivated Strategies for Learning Questionnaire (MSLQ). Four separate step-wise multiple regression procedures were used to analyze the obtained data. The results showed that cognitive, meta-cognitive and compensation strategies had predictive power for meta-cognitive self-regulated 10 — The Role of Language Learning Strategies in Predicting Meta-cognitive and Motivational ... learning. Moreover, meta-cognitive, memory, and affective strategies were predictors of task value. The findings also showed significant relationships between meta-cognitive strategies and control of learning beliefs. In addition, the only negative predictor of test anxiety were communication strategies.

JPI (Jurnal Pendidikan Indonesia)

Deasyanti Adil

Corona Virus Disease 2019 (COVID-19) has impacted throughout all aspects of human life including education. Despite the previously applied distance education or e-learning in the conventional education, nowadays this instructional model became a newly common approach in education. Therefore, students have to make some adjustments in their learning approach in order to reach out their learning goals. Self-regulated learning (SRL) is a process of monitoring and controlling learning behaviors to achieve learning goals. One of the key factors that contribute to SRL is achievement goal orientation. The aim of this study is to find out the role of types of goal orientation towards metacognitive self-regulation. A total of 320 undergraduate students participated in this study. The findings showed that performance approach and performance avoidance were the significant predictors of metacognitive self-regulation. Students’ preferences to performance goal-orientations were associated with t...

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Patient-centred goal setting in a hospice: a comparative case study of how health practitioners understand and use goal setting in practice

Affiliations.

  • 1 Head of Education, Research and Practice Development, Strathcarron Hospice, Denny, Stirlingshire, Scotland, UK.
  • 2 Associate Professor in Applied Health Research, Nursing, Midwifery and Allied Health Professions Research Unit, University of Stirling, Scotland, UK.
  • 3 Director, Department of Education and Research, St Columba's Hospice, Edinburgh, Scotland, UK.
  • 4 Deputy Director, Institute of Health and Wellbeing, University of Glasgow, Scotland, UK.
  • PMID: 29608386
  • DOI: 10.12968/ijpn.2018.24.3.115

Background: Goal setting is recognised as an important way of supporting people to live as actively as possible until death. However, there is little agreement about how goal setting should be handled or delivered by health professionals in everyday practice.

Aim: To investigate health-care practitioners' understanding and practice of patient-centred goal setting in a hospice.

Methods: A comparative case study of 10 healthcare practitioners in one hospice. Non-participant observations (n=28), semi-structured interviews (n=10) and case-note analysis (n=67) were undertaken. Data were analysed using framework analysis.

Results: Participants viewed goal setting as part of routine practice. However, goal setting focused around what was seen as important from the health practitioner's perspective, rather than being patient-centred. Participants' goal-setting practice was implicit and opportunities to support patients to pursue goals were missed. Participants emphasised problem solving and alleviating symptoms rather than focusing on patient priorities and establishing patient-centred goals.

Conclusion: While goal setting is valued, it is practiced in an implicit, practitioner-centred and inconsistent manner. A more explicit, person-centred goal setting process may support practitioners more consistently in helping patients to identify their priorities and enhance their quality of life.

Keywords: End of life; Goal setting; Palliative care; Patient-centred care.

  • Attitude of Health Personnel*
  • Case-Control Studies
  • Hospice and Palliative Care Nursing*
  • Interviews as Topic
  • Nursing Process*
  • Patient-Centered Care*

case study on goal setting

  • Conscious and Unconscious Motivations
  • Effective Motivation Techniques
  • Extrinsic Motivation
  • Inspirational Motivational Stories
  • Intrinsic Motivation
  • Learning and Motivation
  • Motivation and Desire
  • Motivation and Discipline
  • Motivation and Emotions
  • Motivation and Goal Setting
  • Motivation and Instinct
  • Motivation and Willpower
  • Motivational Theories
  • Procrastination and Motivation
  • Understanding Motivation
  • Motivation and Lifestyle
  • Motivation and Mental Health
  • Motivation in Education
  • Motivation in Sports
  • Motivation in the Workplace
  • Practical Applications of Motivation
  • Productivity

case study on goal setting

Are there Case Studies on Goal Setting and Achievement?

case study on goal setting

Goal setting and achievement are integral components of personal and professional development. They play a crucial role in allowing individuals to define their objectives, create a roadmap for success, and ultimately realize their desired outcomes. To understand the effectiveness and practicality of goal setting, case studies have been conducted to examine real-life examples and experiences. These case studies delve into the strategies, challenges, and outcomes of individuals or organizations that have pursued and achieved their goals, offering valuable insights and lessons for others to learn and apply. In this article, we will explore the existence and relevance of case studies on goal setting and achievement, highlighting their significance in providing practical guidance and inspiration for individuals seeking to achieve their own goals.

Table of Contents

Understanding the Importance of Goal Setting

Goal setting is a fundamental aspect of personal and professional development. It provides a clear direction, enhances motivation, and allows individuals to measure their progress. Whether it’s achieving financial success, improving fitness levels, or excelling in one’s career, setting goals can be a powerful tool for personal growth. However, it is essential to approach goal setting in a strategic and well-informed manner to maximize its effectiveness.

The Science Behind Goal Setting

Psychological research has shed light on the importance of goal setting and its impact on human behavior. The renowned psychologist Edwin A. Locke pioneered the theory of goal-setting. According to Locke, setting specific and challenging goals leads to higher performance compared to vague or easy goals. This theory is widely known as the “goal-setting theory.”

Furthermore, the process of setting goals activates the brain’s reward center. When individuals set and work towards achieving their goals, the brain releases dopamine, a neurotransmitter associated with pleasure and motivation. This neurochemical response reinforces the desire to pursue and accomplish goals, creating a positive cycle of achievement.

Key takeaway: Case studies on goal setting and achievement demonstrate the power and effectiveness of setting clear, challenging, and well-defined goals. These studies highlight the positive impact of goal setting across various domains, including career progression, athletic performance, personal wellness, academic achievement, entrepreneurial success, personal development, and team performance. By adopting effective goal-setting strategies and setting specific, measurable, attainable, relevant, and time-bound goals, individuals can enhance motivation, focus efforts, and increase their chances of success in both personal and professional endeavors.

Case Studies on Goal Setting and Achievement

To gain a deeper understanding of the effectiveness of goal setting, researchers have conducted numerous case studies across various domains. These studies provide valuable insights into the impact of goal setting on individual and organizational performance. Let’s explore some noteworthy case studies:

Key Takeaway: Case studies on goal setting and achievement provide valuable insights into the power of setting clear, challenging, and well-defined goals. These studies highlight the positive impact of goal setting across various domains, including career progression, athletic performance, personal wellness, academic achievement, entrepreneurial success, personal development, and team performance. By setting specific, measurable, attainable, relevant, and time-bound goals, individuals and organizations can enhance their motivation, focus their efforts, and increase their chances of achieving success.

1. The Harvard MBA Study

In a well-known case study conducted by Harvard Business School, researchers followed a group of MBA graduates over a ten-year period to analyze the impact of goal setting on their careers. The study revealed that the 3% of graduates who had clear, written goals and a plan for achieving them outperformed the other 97% in terms of income and overall career satisfaction. This study highlights the power of setting specific goals and formulating strategies to achieve them.

2. The Olympic Athletes Study

Another compelling case study focused on elite athletes competing in the Olympic Games. Researchers discovered that athletes who set clear and challenging goals, along with developing detailed plans and strategies, consistently outperformed their competitors. These findings emphasize the significance of setting ambitious goals and devising a roadmap to success.

3. The Weight Loss Study

Goal setting is not limited to professional or athletic domains; it also plays a crucial role in personal wellness. A study conducted on individuals aiming to lose weight revealed that those who set specific, measurable, attainable, relevant, and time-bound (SMART) goals were more successful in their weight loss efforts compared to those who lacked clear objectives. This study showcases the effectiveness of setting well-defined goals in achieving desired outcomes, even in non-professional contexts.

4. The Business Productivity Study

Goal setting also has significant implications for organizational success. In a study examining the impact of goal setting on business productivity, researchers found that companies that established clear objectives and provided employees with a sense of purpose and direction experienced higher levels of productivity and employee satisfaction. This study underscores the importance of aligning individual and organizational goals to drive success.

Key Takeaways

Case studies on goal setting and achievement provide valuable insights into the power of setting clear, challenging, and well-defined goals. These studies highlight the positive impact of goal setting across various domains, including career progression, athletic performance, personal wellness, and organizational productivity.

Understanding the science behind goal setting and learning from real-life examples can inspire individuals to adopt effective goal-setting strategies. By setting specific, measurable, attainable, relevant, and time-bound goals, individuals can enhance their motivation, focus their efforts, and increase their chances of achieving success. So, why wait? Start setting your goals today and embark on a journey towards personal and professional fulfillment.### 5. The Academic Achievement Study

Goal setting is not only applicable to career and personal goals but also to academic pursuits. A study conducted on students aiming to improve their academic performance found that those who set clear and specific goals for their studies, such as achieving a certain GPA or mastering a particular subject, were more likely to succeed. These students exhibited higher levels of motivation, developed effective study strategies, and sought out additional resources and support to reach their goals. This study emphasizes the importance of goal setting in the educational context and its impact on student achievement.

6. The Entrepreneurial Success Study

Entrepreneurs face numerous challenges when starting and growing their businesses. Setting goals becomes crucial in guiding their actions and measuring progress. A study conducted on successful entrepreneurs revealed that those who set ambitious yet attainable goals for their ventures were more likely to achieve long-term success. These entrepreneurs used goal setting as a roadmap to guide their decision-making, prioritize tasks, and stay focused on their vision. This study illustrates how goal setting can be a powerful tool for entrepreneurs in navigating the complexities of the business world.

7. The Personal Development Study

Beyond tangible achievements, goal setting also plays a significant role in personal development and self-improvement. A study conducted on individuals striving for personal growth found that those who set goals related to areas such as emotional intelligence, mindfulness, or personal relationships experienced positive changes in their overall well-being and happiness. These individuals actively engaged in self-reflection, sought out learning opportunities, and took deliberate actions to align their behaviors with their desired personal growth. This study highlights the transformative power of goal setting in fostering self-awareness and facilitating personal development.

8. The Team Performance Study

In addition to individual goals, setting collective goals for teams has been shown to enhance performance and collaboration. A study conducted on teams in various settings, such as sports teams or project teams, found that teams that set specific and challenging goals outperformed those without clear objectives. Setting team goals created a shared sense of purpose, increased motivation, and improved coordination among team members. This study emphasizes the importance of aligning individual goals with team goals to drive overall team performance and success.

Are there case studies available on goal setting and achievement?

Yes, there are numerous case studies available on goal setting and achievement . These case studies showcase how individuals or organizations set goals and how they work towards achieving them. They provide real-life examples of successful goal-setting strategies and highlight the factors that contribute to their achievement. These case studies may cover various areas such as personal development, career growth, business expansion, academic success, or sports achievements, among others.

How can case studies on goal setting and achievement be beneficial?

Case studies on goal setting and achievement offer valuable insights and practical knowledge for individuals and professionals looking to improve their goal-setting skills. By examining the experiences of others, it allows us to gain a deeper understanding of the challenges, strategies, and processes involved in setting and achieving goals. These case studies often provide actionable tips, techniques, and lessons learned that can be applied to our own lives to enhance our chances of success.

Where can I find case studies on goal setting and achievement?

Case studies on goal setting and achievement can be found in various resources. One of the main sources is academic research journals, where scholars and researchers publish their studies on goal setting and achievement. Business and self-help books also often include case studies to illustrate their concepts. Additionally, websites and online platforms dedicated to personal development, productivity, or success may offer case studies as part of their content. Professional conferences and seminars may also feature case studies presented by experts in the field. Libraries or online databases specializing in psychology, management, or personal development literature can also be useful sources.

What can I learn from case studies on goal setting and achievement?

Case studies on goal setting and achievement provide rich insights and observations that can enhance your understanding of effective goal-setting strategies. They can teach you about the importance of setting specific, measurable, achievable, relevant, and time-bound (SMART) goals, as well as the significance of creating action plans and building strategies for overcoming obstacles. Moreover, you may learn about the power of motivation, perseverance, and adaptability in the face of challenges while pursuing your goals. These studies often highlight the role of self-discipline, accountability, and effective time management in achieving meaningful results.

Can case studies on goal setting be applied to different areas of life?

Certainly! While case studies on goal setting and achievement may focus on specific areas like business or sports, the principles and techniques they demonstrate are often applicable to various aspects of life. The strategies and lessons learned from successful goal achievers can be adapted and implemented in personal life, academics, relationships, health, hobbies, or any endeavor where setting and achieving goals are relevant. The fundamental concepts such as goal clarity, planning, tracking progress, and staying motivated can be universally applied to strive for success in different areas.

Are case studies on goal setting and achievement always successful?

Not every case study on goal setting and achievement guarantees success. Case studies often showcase successful outcomes to demonstrate effective strategies, but they may also include examples of failures or setbacks. These failures can provide valuable lessons on what did not work and how to avoid common pitfalls. Remember that success in goal setting varies among individuals and circumstances. It is crucial to approach case studies with a critical mindset, extracting insights that can be applied to your own unique goals and adapting the strategies to suit your specific context.

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Goal-setting: a case study

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  • Goal-setting: A case study

Why is a coach called a coach? The internet has a few answers to this question. But one that keeps coming up is that a coach is named after the ‘coachman’ - the person who drove the horse and carriage back in the old days, the person whose responsibility it was to get from A to B.

I like this answer, because it reminds me of one of our most important duties as a coach: To take people from A to B. Whether you are a skills coach, or a team coach, at any level in any sport, it is your duty to progress or develop the people you serve. You are responsible for taking them on a journey. So the big question is therefore: Do you know where you’re taking them?

This case-study follows a team of Under-14 Girls preparing for a National Tournament. It is a team I coached a few years ago. They were an exceptional team because of the level of “team-ness” they performed with. Of all the teams I have ever coached they remain the gold-standard for me in terms of how to support each other on the pitch, how to bring the best out in each other, and how to work together in pursuit of a common goal (i.e. How to get from A to B).

Brief Description of the environment and situation

The team was comprised of a squad of 18 girls, at under-14 age-group level. The girls had been selected to represent their region in the national tournament. Some of the girls played in the same club teams, and about half had played in the national tournament the previous year.

The coaching team comprised of two coaches, myself and an assistant coach. We had worked together before in similar roles. We also had the voluntary services of a psychologist. The psychologist worked in the prison system with young offenders, but had an interest in sports psychology so was keen to be part of the set-up. His football knowledge was scarce but he was expert at getting young people to think about the future and bring direction to their lives.

The National Tournament was a one-week residential tournament for 7 regional teams. The squad for the tournament was finalised 9 weeks prior to the tournament so the process that follows all takes place in that 9 week period.

We had three sessions with the team each week – two trainings and a weekend game. For one of the weekly sessions, we usually spent 30-40 minutes of time in the classroom. The case-study I describe here mainly concentrates on that classroom time. We obviously also had a practical programme for on-field organisation, tactical work, skill development, role understanding etc – but much of this is not relevant to this case-study.

The Process

Step 1: Setting expectations (week 1)

The first thing we did at training was simple: We let the girls play football. We had a group of girls from all different social backgrounds, and playing football was what they all had in common. During this time, the coaching team took a step-back and just observed the general level of play, and the interactions of different groups and individuals.

Classroom session for players and parents/families:

Some general rules and expectations made clear to parents and players: Lateness & absence. Behaviour expectations. Communication through weekly sessions and email to parents.

Our philosophy explained: Equal game time for all. Emphasis on development of players, not winning games. Not everyone playing in favourite positions. Commitment required. Rewards great, a chance to develop toward international age-group football.

[We included parents right from the beginning. They were in the classroom with the children for some sessions. Some weeks we had separate sessions for the parents while the children played, e.g. “How can you support your child?”.]

The pyschologist introduced himself briefly.

Step 2: Creation of a positive learning environment (weeks 1 & 2)

Getting communication started, Forming friendships, Building trust. We tried to do lots of smaller group work during the football sessions. For example, in the warm-ups we divided the girls into groups of 3 or 4 and nominated specific players to lead a dynamic warm-up.  We didn’t worry too much if they didn’t include everything we wanted – we wanted to give them space to lead and be lead by each other.

Small 6v6 games. Scenarios. E.g. One team is 2-0 up but a player down with 15 mins left. Plan your strategy. What do you want to achieve and how will you do it. Play game, and review.

11v11 games against other teams: This started in week 2 and happened every weekend from then on. The important thing here was that the coaching was not loud or instructional. There was no “Shoot!” or “Pass!”. The coaching was all positive with lots of encouragement. There was never a mention of “must-win”.

During this time the psychologist was watching/observing/learning. He was watching the players, and also the coaches.  

Team formation was one of the key things that the coaching team decided on, without consultation with the girls. It was based on the players we had available, and what we thought we could teach best given the time limit. We decided on a 4-3-3 formation. Each position was given a number (e.g number 4 for an anchor midfield) and a set of brief roles/responsibilities for each number were discussed and distributed to all players and parents. (A brief job description for each position with two or three in-possession and two or three out-of-possession duties).

Homework: What do we want to achieve at tournament?

Homework for each player to do at home, with input from parents. The hwk was given to both players and parents together. Coaching team talked through some examples of SMART goal-setting (Specific, Measurable, Agreed, Realistic, Time-bound). We gave examples – the most popular among the girls being “This time next year Rodders, we’ll be millionaires!” (from Only Fools and Horses).

Step 3: What do we want to achieve? (week 2)

Classroom session: Outcome goals are set. Session lead by coaches. Players in small groups with A1 paper and some pens.  Then feedback and agreement on a set of Outcome Goals.

OUTCOME GOALS

  • Win at least 4 games at the tournament
  • Score 10 goals at the tournament
  • Aim to get in the top 3 in the tournament
  • Have at least 2-3 shots on goal each half
  • Developing new friendships in the team
  • Learning new skills from each other and the coaches

Coaches role: Make sure they are SMART.

Parents: Brought into classroom at end of session and presented with Outcome Goals of team.

Coaching  team decide and announce team captain. Captain decision was based on ability to lead others with conviction. Some leaders can lead with humour in a relaxed way, but we wanted someone who would be able to focus on what we wanted to achieve and help make sure we got there.

Homework: What do we need to do well in order to achieve our Outcome Goals?

Homework set in front of parents. Parents asked to contribute to this also.

Step 4: Process Goals: The things we must do well in order to perform well (week 3)

Classroom session: First psychologist-lead session. In small groups and Q&A. The girls came up with an agreed a set of Process Goals (these can be seen in the picture below).

Psychologist really probed into each one of these goals. He asked: What does encouragement look like? What does it sound like? How will we from the sidelines know you are not afraid to try new things? In front of parents: How can your parents help you to achieve these process goals? There was an in-depth discussion and the girls were very open. I think this was a key discussion in the process, and it was one which was partly successful because we had a professional psychologist running it. He knew when to probe further, and what to ask to bring out the details.

The Outcome and Process Goals: emailed to all parents/players. At each classroom session from then on these goals were visible. These goals provided the backbone of everything else we did, and were referred to often.

11v11 game: We got hammered 6-0 by a boys team in the weekly friendly game. I note this because it was the first time the psychologist inputted into the post-game talk. He congratulated the girls on how well they had supported and encouraged each other (one of the process goals). He referred to a situation when the goalkeeper made a mistake and a goal was conceded and one of our defenders picked her up from the floor and patted her on the back. He said that that was what he thought encouragement and support looked like. Key thing: There were lots of negative things in getting hammered 6-0, and the performance was terrible, but the psychologist picked one of the few positive things that happened and highlighted that and nothing else. Importantly, it was something that was directly related to the process goals the girls had set themselves.

case study on goal setting

Step 5: Team-building event (week 4)

As part of process goal setting, girls came up with idea of organising a team-building event. This event was their own idea and completely organised by the captain. They decided to visit the High-Ropes adventure course. The High Ropes team are experts at running team-building events.

I got in touch with the High-Ropes manager and explained who we were and sent them our process goals. They set up an event based on those goals. The girls did a variety of activities based around an adventure course, some in pairs and some in small groups. Each activity was set-up to explore some of the elements of their process goals. This reinforced some of the questions the psychologist had asked them: What does encouragement look like? etc

11v11 game: Coaching team assigned each player two or three possible positions that they may play at tournament (e.g. Libby to play 3 or 5). These were agreed with the player, and communicated to the parent also. This gave everyone a focus on where they were to play, kept parents realistic about what position their daughter would be playing, and gave each player (except goalkeepers) some variety in playing position.

Step 6: Visualising success (week 5)

Classroom session and 11v11 game: Lead by psychologist in the classroom session. He explained what visualisation is, how it works etc. He then lead a visualisation session before the next 11v11 game. This was non-compulsory, and if players wanted to opt out that was fine as long as they didn’t disturb those that wanted to take part. I think all the girls took part.

1.  What could our Mission statement as a team be?

2.  Brain storm all the things that would help make you focused, supported and “centred” in the game and what statement could you find to summarise these things?

case study on goal setting

Step 7: Mission Statement and Keyword (week 6)

Classroom session: Lead by psychologist: Mission Statement and Keyword. This was again small group discussions and Q&A. Again, it was interesting just how open the girls were to new ideas and to talking about how they wanted to play football. They came up with:

Mission statement: To play each game as if it is our last, with passion, flair and intensity

Keyword to use on field for inspiration: Dig Deep

The psychologist laminated a plastic A6 sheet for each player with Process Goals, Mission Statement on (pictured above).

It was about this time that the psychologist started doing some special work with the captain. She had special homework and discussions about how to inspire the players during games, about noticing key points in games when her team-mates needed inspiration, and how different team-mates needed different types of stimulation.

Step 8: Tournament preparation (weeks 7-9)

Classroom session: Nutrition and diet while away from home. One of the key messages here was that different people need amounts of food and sleep than others. If we are going to support each other then we need to look after each other off the pitch as well. Let other people sleep. Help each other eat properly.

Discussion:  We had 18 players in squad, for 11v11 games. We can only make 3 subs. How should we make this fair? Players agreed: Equal game-time. 2 players not in squad for each game, rotate these players each game. Coaches to keep a sheet of game-time for each player, and all players to have roughly equal time. Two players not part of game to record key stats from each half and report at half-time.

Coaching team: Set their own personal goals for what they want to achieve at tournament. Mine was to be consistent and positive at all times, irrespective of the score-line.

Homework: 1 or 2 individual goals for tournament based on the position you are playing

We gave some examples: When playing number 7, get two crosses into the box each half

The psychologist didn’t come to the tournament with us. We had one classroom session per day at tournament, usually in the evening.

First classroom session: Using the individual goals you set for homework, can you turn your individual goal from something that you want to do, into someone you want to be? In my experience it is more powerful to have a goal of ‘being’ than ‘doing’.

For example, we had a very skilful girl playing in centre-midfield. Often the opposition goalkeeper would boot the ball downfield. Our girl was getting in good positions to compete for a header, but she had a habit of pulling out of the header at the last minute and letting the ball bounce just behind her – difficult then for the centre backs to deal with. She had an individual goal “To head the ball from opposition goal-kicks”. I challenged her to change this into a ‘being’ goal instead and she came up with “To be courageous”.  She then shared this goal with the girls who played around her.

The sharing of these individual goals was another key moment in developing the glue that stuck the team together. In the example above, when her team-mates knew that her goal was to be courageous, they all gave her heaps of encouragement when the next opposition goal-kick went up and she got her head underneath it. On the occasion that she failed to head the ball, her team-mates were able to support her also saying “Don’t worry about that one” or “You’ll get the next one”.

This had massive impact on communication on the field. It was positive communication, and it was very supportive. It was also support for a specific thing that each girl was trying to achieve.

Game routine

Pre-game: Dynamic warm-up by captain. Ball warm-up in pairs. Opposed warm-up by coaching team. No complex last-minute instructions or team-talks from the coaches at all.

  • Feedback from 2 players not involved in playing squad. Rotated these players, so everyone had one turn (except GKs). They fed back some key stats: Shots on goal. Positive examples of encouragement, lack of fear (all linked to process goals).
  • Coaches make subs – making a note of game-time for each player and making sure it was going to end equally (this took advance planning rather than spur of the moment decisions in some games).
  • Coaches brief positive feedback on process goals if needed, and highlighting one or two tactical things – very simple feedback maybe to one or two players, or to a unit of players. Complicated things were left until that evening. If there was nothing to say, the coaching team said nothing.
  • Captain and other players could discuss things they felt they needed to.

End of game: Cool-down together (coach lead). Time for players to spend with parents.

Importantly, we treated every game with the same process, regardless of opponent, regardless of half-time score, full-time result. Remember: Coach should not focus on the win/lose. Coach should focus on the agreed process goals.

Classroom session: We looked at specific tactical topics on a couple of occasions, for example we had a problem with over-defending (midfield and defender both marking the same opposition attacker), and we talked about how to deal with this. We went into specifics of what actual communication was needed to remedy the situation: Who would notice it was happening, what would they say/do, to who, and when – and what action would then happen?

Classroom session: Video analysis. Trust had been built up – so coaches could show positive and negative clips of players without players being offended. We always tried to include just as many positives as negatives, and certainly if we showed a player doing something negative then we made sure we also found a clip of the same player doing something positive. The clips and analysis was always related to individual or process goals or to some recent tactical discussion.

Visualisation: We tried this twice at tournament as a group before games. This worked even better once individual goals had been established. It is much easier to picture yourself being creative, being courageous, being focused, being supportive. We also tried visualisation where the players visualise their team-mates doing something positive – eg our central midfielder winning the header.

We had a set of 1-on-1s (coach and player meetings) mid-tournament with the coaches. We used this to give praise and feedback for each player. For most players, a realistic individual longer-term football goal would be selection to national age-group teams, and we gave each player feedback on what we felt they needed to do/be to get to that stage. We had more 1-on-1s at end of tournament (with parents).

Coaches also reviewed their individual goals mid-tournament. I shared mine with my assistant coaches, and also with the team.

De-brief at end of tournament: Go through Outcome Goals – did we achieve what we set out to achieve? With parents.

Summary of key elements

  • Coaching team: Closeness, honesty, defined roles. But one leader.
  • Set expectations, rules, make it clear to all what is expected of them at the beginning
  • Include the parents from start to finish as an integral part of the team – their collective power is awesome
  • Be positive – even when there isn’t much positive around!
  • Set Outcome Goals (SMART). The coach’s role in team sport is to take the team from A to B. Define B at the start of the journey.
  • Set Process Goals – what do we need to well in order to achieve our Outcome Goals? Everything else that follows should be in pursuit of the process goals.
  • Get expert help from outside of the immediate football world if needed. E.g our psychologist and use of High Ropes centre. Be prepared to give away some control for this. Communicate clearly with them about what you want, and be prepared to reinforce what they say to the team (work together)
  • Coaching team make key football decisions: formation and captain. Captain should be chosen as the best person to lead the team in pursuit of their process goals
  • Work with the captain. This is often over-looked in football. We could learn from games like rugby. A powerful captain can inspire a team to punch well above its weight
  • Team Building event:  This needs to link directly to the process goals. Just playing on some high ropes is not in itself a Team-Building event. But if it is directed by what the team set-out to achieve then it can be very worthwhile.
  • Individual Goals – should be focused on who you need to be in order to do something, rather than the doing something itself. They need to be shared. This will give your team a responsibility to each other and a reason to communicate.
  • Visualisation: This works very well, but needs practice. Again it should be linked to particular goals

Outcomes of process

The team achieved all their Outcome Goals. Just. They needed to come back from 2-0 down at half-time in the last game in order to do so. Just as important, they also played true to their Mission Statement – they played each game as if it were their last, with flair, passion and intensity. They were at least twice as intense, noisy, commanding and supportive of each other than any of the other teams they played. By the end of the tournament the coaching team were doing very little at games, and the girls were running the pre-match and half-time processes pretty much by themselves.

It was interesting what happened with their Keyword, Dig Deep. This didn’t really take off for the girls and they didn’t really use it at first. The psychologist said that I shouldn’t start using it as then they would associate it as something from the coaches. He wanted it to be their phrase that they used on the pitch, something that meant something to them. During the tournament they did start using it though, and it was interesting that it changed from “Dig Deep!” to “We Deserve This!” during the last couple of games – when it was voiced loudly by the majority of the team.

Of the 18 girls: One got a scholarship to play in the US, three are age-group internationals at U-20 level, six more are in training squads for age-group international teams. One starred in the full Women’s World Cup squad this year. Two more are internationals in other sports.

During the 9 weeks, all the girls went through a process of setting goals and working as a team to achieve them. This is very useful experience for other things in life – work, relationships, study. The important distinction between what you need to do and who you need to be is important, and I hope this is something that they took away. It gives us the power to re-invent ourselves each day, and not to allow previous poor performances to affect how brave, creative, brilliant we choose to be in our next game (job, meeting, relationship etc).

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  By Mark Carter, July 2011

Copyright Ministry of Football 2020 - All Rights Reserved

Mark Carter

[email protected]

07772 716 876

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  2. The Harvard MBA Study on Goal Setting

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  3. 6 Basics Of Effective Goal Settings Infographic

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  4. The 5 Steps of Effective Goal Setting [Infographic]

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  5. (PDF) Goal Setting & Case Study of the "Monster" Student's Change in

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  6. 6 Effective Goal Setting Steps for Achieve your Goals

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COMMENTS

  1. Full article: The application of Goal Setting Theory to goal setting

    Goal setting theory. Proposed by Locke and Latham (Citation 1990, Citation 2002, Citation 2019), Goal Setting Theory (GST) has been the most prominent theoretical framework for goal setting interventions.GST is a theory of motivation that explains the relationship between conscious goals and task performance (Locke & Latham, Citation 2002).GST was formulated based on an inductive approach ...

  2. The Science & Psychology Of Goal-Setting 101

    This case study was based on professional goal-setting and the use of S-M-A-R-T-E-R goals in achieving success (Redmond, 2011). Following the critical findings of the book ' Contemporary Management ' by Jones and George, researcher Brian F. Redmond suggested the participants create smart goals for them and report their progress to the ...

  3. PDF Student Goal Setting: An Evidence-Based Practice

    Student Goal Setting. The act of goal setting is a desired competency area for students associated with the "learning-to-learn" skills students need to engage in deeper learning (William and Flora Hewlett Foundation, 2013). The act of goal setting, therefore, is a practice that educators can use to help fuel students' learning-to-learn ...

  4. Goals & Objectives: Articles, Research, & Case Studies on Goals

    For decades, goal setting has been promoted as a halcyon pill for improving employee motivation and performance in organizations. Advocates of goal setting argue that for goals to be successful, they should be specific and challenging, and countless studies find that specific, challenging goals motivate performance far better than "do your best" exhortations.

  5. A Case Study in Effective Goal Setting

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  6. What is Locke's Goal Setting Theory of Motivation?

    5 Interesting Case Studies on Goal-Setting Theory. Performance, if set as a goal, does not lead to the same results without the specific goals of gaining knowledge and skillsets. In our first study, Dweck et al. (1986, 1988, 1988) found that in the classroom, two recurrent personality traits could be observed. Students mainly divided into two ...

  7. How to Overcome Challenges of SMART Goals: Case Studies

    Be the first to add your personal experience. 3. Lack of commitment. Be the first to add your personal experience. 4. Lack of action. Be the first to add your personal experience. 5. Lack of learning.

  8. CASE STUDY: Integrating Patrick Lencioni's Thematic Goal Setting with

    Introduction Today's business world demands strong team building and goal setting. Patrick Lencioni's approach to thematic goal setting provides a practical framework for uniting team efforts ...

  9. Using digital badges as goal-setting facilitators: a multiple case study

    Study design. Informed by goal-setting theory that considers goal-setting as an important part of the motivational and self-regulated learning process (Schunk 1990; Zimmerman 1989), this study adopted a multiple-case (n = 4) research design (Yin 2018) to compare the experiences of two undergraduate students who had high self-efficacy for self-regulated learning (SESR) with two undergraduate ...

  10. Goal-Setting Theory

    Many studies have demonstrated that such side-effects can occur as a result of goal-setting. A real-life example is the case of the Wells Fargo account ... Latham's original study of the impact of goal-setting on employee performance in the timber industry remains an excellent example of goal-setting theory. 7 Management at a timber company ...

  11. Theoretical frameworks for project goal‐setting: A qualitative case

    This case study explored the goal-setting practice of an organisation in Nigeria to discover the theoretical frameworks for setting the goals of their leprosy projects. Methods. The study triangulated individual semi-structured interviews of 10 leprosy managers with a review of their project plans and a participant observation of the ...

  12. Having Goal May Not Motivate an Individual

    Goals are seen as an effective means for promoting motivation and are therefore used as an instrument for leading and motivating people. Locke and Latham's (1990) goal-setting theory is based on the assumption that the motivational effects of performance goals mainly determine a person's performance on work-related tasks.

  13. 5.5: Case Study

    Case Study - SMART Goals. In the following scenario, meet a fictional student, Melissa, who wants to make improvements in a college class so she writes an effective goal using the SMART criteria. Melissa is taking an anatomy and physiology class which is an important prerequisite for her nursing degree. The class is challenging so she's worried ...

  14. (PDF) case study of students' perception of goal setting as a tool for

    ABSTRACT. This paper discusses the feelings and perceptions of a group. of Year 3-6 students regarding the usefulness of goal setting. as a tool for enhancing their learning. The project adopted ...

  15. Theoretical frameworks for project goal-setting: A qualitative case

    Yet, research of how healthcare goals that are foundational to health plans are formulated is scanty. This case study explored the goal-setting practice of an organisation in Nigeria to discover the theoretical frameworks for setting the goals of their leprosy projects. Methods: The study triangulated individual semi-structured interviews of 10 ...

  16. Achieving Your GOAL: A Case Study of Three Learners

    Taking control of one's learning involves developing metacognitive strategies such as setting appropriate goals, monitoring progress and reflecting on outcomes. Goal-setting is a commonly used metacognitive strategy in self-directed learning. This paper, which reports on a case study of three learners over a period of one year in their quest ...

  17. Patient-centred goal setting in a hospice: a comparative case study of

    While goal setting is valued, it is practiced in an implicit, practitioner-centred and inconsistent manner. ... Patient-centred goal setting in a hospice: a comparative case study of how health practitioners understand and use goal setting in practice Int J Palliat Nurs. 2018 Mar 2;24(3):115-122. doi: 10.12968/ijpn.2018.24.3.115.

  18. Are there Case Studies on Goal Setting and Achievement?

    1. The Harvard MBA Study. In a well-known case study conducted by Harvard Business School, researchers followed a group of MBA graduates over a ten-year period to analyze the impact of goal setting on their careers. The study revealed that the 3% of graduates who had clear, written goals and a plan for achieving them outperformed the other 97% ...

  19. Case study: A goal-setting app to form healthier habits

    This project started off with a lot of research — both competitive analysis, and secondary research around achieving goals, healthy habits, building routines, and maintaining a healthy lifestyle. Next up, talking to people to gain real-life insights on these subjects. The goal was to develop an app that guides people to be more mindful about ...

  20. PDF CASE STUDY

    Topics: Goal-setting, self-reflection, growth mindset, interpersonal skills, conferencing Many thanks to our partners, TeachPlus MA Policy Fellows, for submitting content for this & several other case studies. The goal of Ms. Hanafin's reading/writing lesson today is to teach students how to self-reflect on their work

  21. Goal-setting: A case study

    We obviously also had a practical programme for on-field organisation, tactical work, skill development, role understanding etc - but much of this is not relevant to this case-study. The Process. Step 1: Setting expectations (week 1) The first thing we did at training was simple: We let the girls play football.

  22. PDF Inclusive Practice Tool: Case Study Goals for Discussion—Positive

    Definition. Inclusive practice refers to the instructional and behavioral strategies that improve academic and social-emotional outcomes for all students, with and without disabilities, in general education settings. To support inclusive practice, the tools of this Guidebook are based on the frameworks of Universal Design for Learning, Positive ...

  23. Buildings

    This study introduces a novel framework that leverages artificial intelligence (AI), specifically deep learning and reinforcement learning, to enhance energy efficiency in architectural design. The goal is to identify architectural arrangements that maximize energy efficiency. The complexity of these models is acknowledged, and an in-depth analysis of model selection, their inherent complexity ...

  24. 4.5: Case Study- SMART Goals

    Case Study: SMART Goals. In the following scenario, meet a fictional student, Melissa, who wants to make improvements in a college class so she writes an effective goal using all of the SMART criteria to do so. Melissa is taking an anatomy and physiology class which is an important prerequisitie for her nursing degree.