vocabulary for a persuasive essay

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10 effective techniques to master persuasive essay writing and convince any audience.

As a skilled communicator, your ability to persuade others is crucial in many areas of life. Whether you’re presenting an argument, advocating for a cause, or simply trying to convince someone of your point of view, your persuasive essay can be a powerful tool. However, crafting an essay that truly convinces your reader requires more than just strong opinions and eloquent language. It requires a strategic approach that combines logical reasoning, emotional appeal, and effective writing techniques.

1. Craft a Compelling Introduction: Your introduction is the first impression you make on your reader, so it’s essential to capture their attention right from the start. Consider using a captivating anecdote, a thought-provoking question, or a shocking statistic to engage your audience and set the tone for your essay. By immediately grabbing their interest, you increase the chances that they’ll continue reading and be open to your persuasive arguments.

2. Clearly Define Your Position: Before launching into the main body of your essay, make sure to clearly state your position on the topic. This will help your reader understand your stance and follow your line of reasoning throughout the essay. Use concise and assertive language to communicate your position, and consider reinforcing it with strong evidence or expert opinions that support your viewpoint.

3. Appeal to Emotions: While rational arguments are important, emotions often play a significant role in persuasive writing. Connect with your reader on an emotional level by using vivid descriptions, personal anecdotes, or powerful metaphors. By eliciting an emotional response, you can create a deeper connection with your audience and make your arguments more compelling.

Choose a compelling topic that ignites your passion

When crafting a persuasive essay, it is crucial to select a topic that not only captivates and engages your readers but also resonates strongly with you. By choosing a compelling topic that ignites your passion, you will be able to infuse enthusiasm and conviction into your writing, making it more convincing and persuasive.

While it may be tempting to select a popular or trending topic, it is essential to choose something that you deeply care about and have a genuine interest in. Your passion for the subject matter will shine through in your writing, capturing the attention and interest of your readers.

• Explore your hobbies and personal interests.
• Reflect on societal issues that deeply affect you.
• Consider topics that challenge conventional thinking.
• Analyze current events and their impact on your community or society as a whole.
• Look for subjects that inspire debate and differing opinions.
• Examine topics that align with your values and beliefs.

By choosing a topic that you are not only knowledgeable about but also passionate about, you will have a stronger emotional connection to your writing. This emotional connection will allow you to effectively convey your argument, influence your readers’ perspectives, and ultimately convince them to see things from your point of view.

Remember, the key to writing a persuasive essay lies in your ability to convey your ideas convincingly. By selecting a compelling topic that ignites your passion, you will have a solid foundation for crafting a persuasive essay that will resonate with readers and leave a lasting impact. So, take the time to explore your interests and choose a topic that truly captivates you.

Conduct thorough research to gather supporting evidence

Gathering strong evidence is a vital step in writing a persuasive essay. Convincing your readers requires you to present compelling facts, statistics, expert opinions, and examples that support your arguments. To achieve this, it is crucial to conduct thorough research to collect relevant and reliable information.

Begin by determining the main points you want to convey in your essay. These points should align with your thesis statement and support your overall argument. Once you have a clear idea of what you are trying to communicate, start gathering supporting evidence.

Research various credible sources such as academic journals, books, reputable websites, and expert interviews. Look for information that directly relates to your topic and can be used to reinforce your arguments. Be sure to verify the credibility and reliability of your sources to ensure the accuracy of the information.

Take notes as you conduct your research, highlighting key points, supporting evidence, and any quotes or statistics that you may want to include in your essay. It is essential to organize your findings in a way that makes sense and flows logically in your essay.

When using statistics or data, make sure to cite the sources properly to give credit to the original authors and establish your credibility as a writer. This will also allow your readers to verify the information themselves if they wish to do so.

By conducting thorough research and gathering strong supporting evidence, you will be able to present a persuasive and well-supported argument in your essay. This will not only convince your readers but also showcase your knowledge, understanding, and dedication to the topic at hand.

Develop a clear and concise thesis statement

One of the most important aspects of writing a persuasive essay is developing a thesis statement that is clear, concise, and compelling. A thesis statement serves as the main argument or central idea of your essay. It sets the tone for the entire piece and helps to guide your reader through your argument.

When developing your thesis statement, it’s essential to choose a strong and persuasive statement that clearly states your position on the topic. Avoid vague or ambiguous language that can confuse your reader and weaken your argument. Instead, use strong and specific language that clearly conveys your main point.

Your thesis statement should be concise, meaning it should be expressed in a clear and straightforward manner. Avoid unnecessary words or phrases that can dilute your message and make it less powerful. Instead, focus on getting your point across in as few words as possible while still maintaining clarity and impact.

Additionally, your thesis statement should be compelling and persuasive. It should motivate your reader to continue reading and consider your argument. Use persuasive language and strong evidence to support your thesis statement and convince your reader of its validity.

In summary, developing a clear and concise thesis statement is crucial for writing a persuasive essay. Choose a strong statement that clearly conveys your position, use concise language to express your point, and make your statement compelling and persuasive. By doing so, you will create a strong foundation for your entire essay and increase your chances of convincing your reader.

Use persuasive language and rhetorical devices

When it comes to crafting a compelling persuasive essay, one must master the art of persuasive language and employ various rhetorical devices. The way you choose your words and structure your sentences can make all the difference in captivating and convincing your readers.

One effective technique is to use strong and powerful language that evokes emotion and creates a sense of urgency. The use of vivid and descriptive words can paint a picture in the minds of your readers, making your arguments more relatable and engaging.

Additionally, employing rhetorical devices such as metaphors, similes, and analogies can effectively convey your message and help your readers understand complex ideas. By drawing comparisons and creating associations, you can make abstract concepts more tangible and easier to grasp.

Another valuable device is repetition. By repeating key phrases or ideas throughout your essay, you can emphasize your points and reinforce your arguments. This technique can help make your arguments more memorable and leave a lasting impact on your readers.

Furthermore, using rhetorical questions can encourage your readers to think critically about your topic and consider your perspective. By posing thought-provoking questions, you can guide your readers towards your desired conclusions and make them actively engage with your essay.

Lastly, employing the use of anecdotes and personal stories can make your essay more relatable and establish a connection with your readers. By sharing real-life examples or experiences, you can offer concrete evidence to support your arguments and establish credibility.

In conclusion, mastering persuasive language and employing rhetorical devices can greatly enhance the effectiveness of your persuasive essay. By choosing your words carefully, using powerful language, and incorporating various rhetorical techniques, you can captivate your readers and present your arguments in a compelling and convincing manner.

Address counterarguments and refute them with strong evidence

When writing a persuasive essay, it is crucial to anticipate and address potential counterarguments to strengthen your argument. By acknowledging opposing viewpoints and then refuting them with strong evidence, you can demonstrate the credibility and validity of your own position.

One effective way to address counterarguments is to acknowledge them upfront and present them in an objective and unbiased manner. By doing so, you show that you have considered different perspectives and are willing to engage in a fair and balanced discussion. This approach also helps you connect with readers who may initially hold opposing views, as it shows respect for their opinions and demonstrates your willingness to engage in thoughtful debate.

To effectively refute counterarguments, it is important to use strong evidence that supports your own position. This can include data, statistics, expert opinions, research findings, and real-life examples. By providing convincing evidence, you can demonstrate the superiority of your argument and weaken the credibility of counterarguments. Be sure to cite credible sources and use persuasive language to present your evidence in a convincing way.

In addition to providing strong evidence, it is also important to anticipate and address potential weaknesses in your own argument. By acknowledging and addressing these weaknesses, you can show that you have thoroughly considered your stance and are able to respond to potential criticisms. This helps to build trust and credibility with your readers, as they can see that you are aware of the limitations of your argument and have taken steps to address them.

In conclusion, addressing counterarguments and refuting them with strong evidence is a crucial component of persuasive writing. By acknowledging opposing viewpoints and providing solid evidence to support your own position, you can strengthen your argument and convince readers to adopt your point of view. Remember to always approach counterarguments objectively, use persuasive language, and address any potential weaknesses in your own argument. By doing so, you can create a compelling and persuasive essay that will resonate with your readers.

Edit and proofread your essay for grammar and clarity

Once you’ve completed your persuasive essay, the work isn’t quite finished. It’s essential to go back and review your writing with a critical eye, focusing on grammar and clarity. This final step is crucial in ensuring that your arguments are effectively communicated and that your reader can easily understand and follow your points.

First and foremost, pay attention to grammar. Look for any errors in your sentence structure, verb tense, subject-verb agreement, and punctuation. Make sure that your sentences are clear and concise, without any unnecessary or confusing phrases. Correct any spelling mistakes or typos that may have slipped through the cracks.

Next, consider the overall clarity of your essay. Read through each paragraph and ensure that your ideas flow logically and cohesively. Are your arguments supported by evidence and examples? Are your transitions smooth and seamless? If necessary, revise or rearrange your paragraphs to strengthen the overall structure of your essay.

It’s also important to check for any ambiguous or vague language. Make sure that your words and phrases have precise meanings and can be easily understood by your reader. Consider whether there are any areas where you could provide more clarification or add further details to strengthen your points.

When editing and proofreading, it can be helpful to read your essay out loud. This can help you identify any awkward or convoluted sentences, as well as any areas where you may have used repetitive or redundant language. Reading aloud also allows you to hear the natural rhythm and flow of your writing, giving you a better sense of how your words will be perceived by the reader.

Finally, consider seeking feedback from others. Share your essay with a trusted friend, family member, or teacher and ask for their input. They may be able to offer valuable suggestions or catch any errors that you may have missed. Sometimes, a fresh set of eyes can provide a new perspective and help you improve your essay even further.

By taking the time to edit and proofread your essay for grammar and clarity, you can ensure that your persuasive arguments are presented in the most effective and compelling way possible. This attention to detail will not only demonstrate your strong writing skills, but it will also increase the chances of convincing your reader to see things from your perspective.

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The 108 Most Persuasive Words In The English Language

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THE 108 MOST PERSUASIVE WORDS IN THE ENGLISH LANGUAGE

It’s a long known fact that the secret to persuasive writing isn’t in the adjectives, it’s in the verbs.

Copywriters know power verbs sell and convince.

Internally, we have a list of 108 verbs that we’ve been using for a good decade, and we recently thought we should share it with proper credit to the original author.

We found that although the list is being recirculated (and in many cases claimed as original by several different authors!), the original author is, in fact, nowhere to be found.

So, if anyone knows who wrote this, we’d love to know!

With or without the original author, it’s still a great list…here it is!

According to legendary advertising man, Leo Burnet, “Dull and exaggerated ad copy is due to the excess use of adjectives.”

To prove it, he asked his staff to compare the number of adjectives in 62 ads that failed to the number of adjectives in Lincoln’s Gettysburg Address, and other age-old classics.

Here’s what he discovered:

Of the 12,758 words in the 62 failed ads, 24.1% were adjectives.

By direct comparison, Lincoln’s Gettysburg Address contains only 35 adjectives out of 268 immortal words – only 13.1% adjective-to-total-word ratio.

Winston Churchill’s famous “Blood, Sweat and Tears” speech rates even lower and has a 12.1% adjective ratio (81 adjectives from 667 words).

Burnett found that similar ratios applied to great works such as The Lord’s Prayer, the Ten Commandments, and the Preamble to the U.S. Constitution. Conclusion: Use more verbs, not adjectives.

Verbs increase the pulling-power and believability of ad copy.

That’s why it makes sense to keep this 108-VERB “CHEAT-SHEET” close-by whenever you begin to draft your next space ad, sales letter, Website, or email campaign.

Still unsure how to incorporate these verbs into your marketing campaign? Or, perhaps, you just don’t have the time?

Then consider hiring a team of professional copywriters to do it for you! Talented advertising and marketing writers can take mediocre content and use power verbs to turn it into engaging copy that meets goals and produces results.

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3 thoughts on “ The 108 Most Persuasive Words In The English Language ”

It is remarkable, very amusing piece

Hi there, love your website. I am a teacher and my kids love using your amazing verbs you have provided us with in their writing. Email me and I could send you some drafts of their writing – you’ll be blown away!

Catch up soon 🙂

Thanks, Hope Brown

Hi Hope! We are so happy to hear that our blog has helped you and your students. We would love to see some of their writing!

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Which of these “Power Verbs” do you find most persuasive?

Words, Phrases, and Arguments to Use in Persuasive Writing

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Persuasive writing is tough for kids to get used to, especially if they’re not argumentative by nature. A few tools and shortcuts can help your child learn how to write well enough to convince someone (even you!) to change his mind about an issue that really matters to him or her.

Persuasive Strategies and Devices

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There are common persuasion techniques sometimes referred to as persuasive devices that can be used to back up an argument in writing . Knowing the names of the strategies and how they work can make it easier to remember them when it’s time to write. The five common persuasive strategies are:

• Pathos: Pathos involves using emotional language that is designed to draw the reader in and make them feel for you. For example: "If my allowance isn’t increased, I won’t be able to go out with my friends and do everything they do."
• Big Names: The big names strategy involves using the names of experts or well-known people who support your position. For example: "Dad agrees that increasing my allowance will..."
• Research and Logos: These strategies involve using studies, data, charts , illustrations, and logic to back up her position and points. For example: "As you can see in the pie chart, at my age the average child’s allowance is..."
• Ethos: The ethos strategy of persuasion involves using language that shows that the writer is trustworthy and believable. For example: "As you may recall, I’ve always been willing to put ten percent of my allowance in my bank account, thus..."
• Kairos: This type of argument creates a sense of urgency about how this is the right moment to act. For example: "If I don’t get an increase in my allowance today, I will miss out on the chance to..."

Phrases and Words to Use in Persuasive Writing

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Once your child has figured out the techniques she can use in her persuasive writing, she will need to find some words and phrases that help her to be convincing. Using phrases like "I think" or "It seems that" don’t convey a sense of confidence in her position. Instead, she needs to use word combinations that show how much she believes in what she is writing.

• Phrases to Illustrate a Point: For instance, for example, specifically, in particular, namely, such as, like
• Phrases to Introduce an Example:  For example, thus, as an example, in the instance of, in other words, to illustrate
• Phrases to Make Suggestions:  To this end, keeping this in mind, for this purpose, therefore
• Phrases to Transition Between Information: Also, furthermore, additionally, besides that, equally as important, similarly, likewise, as a result, otherwise, however
• Phrases to Contrast Points: On the other hand, nevertheless, despite, in spite of, yet, conversely, instead, by the same token
• Phrases for Conclusions and Summarizing: With this in mind, as a result of, because of this, for this reason, so, due to, since, finally, in short, in conclusion

Other Handy Phrases for Persuasive Writing

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Some phrases don’t easily fit into a category and are just good for general use in persuasive writing. Here are a few to remember:

• I am certain. . .
• I’m sure that you can see that . . .
• What needs to be done/what we need to do. . .
• I ask you to think about . . .
• I am writing in order to . . .
• Nevertheless . . .
• On the other hand . . .
• It has come to my attention that . . .
• If you move forward with . . .
• Obviously. . .
• Surely . . .
• Regardless . . .
• If [ ] were to happen, then . . .
• This can be fixed by . . .
• Although it may seem...
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• 40 Useful Words and Phrases for Top-Notch Essays

To be truly brilliant, an essay needs to utilise the right language. You could make a great point, but if it’s not intelligently articulated, you almost needn’t have bothered.

Developing the language skills to build an argument and to write persuasively is crucial if you’re to write outstanding essays every time. In this article, we’re going to equip you with the words and phrases you need to write a top-notch essay, along with examples of how to utilise them.

It’s by no means an exhaustive list, and there will often be other ways of using the words and phrases we describe that we won’t have room to include, but there should be more than enough below to help you make an instant improvement to your essay-writing skills.

If you’re interested in developing your language and persuasive skills, Oxford Royale offers summer courses at its Oxford Summer School , Cambridge Summer School , London Summer School , San Francisco Summer School and Yale Summer School . You can study courses to learn english , prepare for careers in law , medicine , business , engineering and leadership.

General explaining

Let’s start by looking at language for general explanations of complex points.

1. In order to

Usage: “In order to” can be used to introduce an explanation for the purpose of an argument. Example: “In order to understand X, we need first to understand Y.”

2. In other words

Usage: Use “in other words” when you want to express something in a different way (more simply), to make it easier to understand, or to emphasise or expand on a point. Example: “Frogs are amphibians. In other words, they live on the land and in the water.”

3. To put it another way

Usage: This phrase is another way of saying “in other words”, and can be used in particularly complex points, when you feel that an alternative way of wording a problem may help the reader achieve a better understanding of its significance. Example: “Plants rely on photosynthesis. To put it another way, they will die without the sun.”

4. That is to say

Usage: “That is” and “that is to say” can be used to add further detail to your explanation, or to be more precise. Example: “Whales are mammals. That is to say, they must breathe air.”

5. To that end

Usage: Use “to that end” or “to this end” in a similar way to “in order to” or “so”. Example: “Zoologists have long sought to understand how animals communicate with each other. To that end, a new study has been launched that looks at elephant sounds and their possible meanings.”

Adding additional information to support a point

Students often make the mistake of using synonyms of “and” each time they want to add further information in support of a point they’re making, or to build an argument . Here are some cleverer ways of doing this.

6. Moreover

Usage: Employ “moreover” at the start of a sentence to add extra information in support of a point you’re making. Example: “Moreover, the results of a recent piece of research provide compelling evidence in support of…”

7. Furthermore

Usage:This is also generally used at the start of a sentence, to add extra information. Example: “Furthermore, there is evidence to suggest that…”

8. What’s more

Usage: This is used in the same way as “moreover” and “furthermore”. Example: “What’s more, this isn’t the only evidence that supports this hypothesis.”

9. Likewise

Usage: Use “likewise” when you want to talk about something that agrees with what you’ve just mentioned. Example: “Scholar A believes X. Likewise, Scholar B argues compellingly in favour of this point of view.”

10. Similarly

Usage: Use “similarly” in the same way as “likewise”. Example: “Audiences at the time reacted with shock to Beethoven’s new work, because it was very different to what they were used to. Similarly, we have a tendency to react with surprise to the unfamiliar.”

11. Another key thing to remember

Usage: Use the phrase “another key point to remember” or “another key fact to remember” to introduce additional facts without using the word “also”. Example: “As a Romantic, Blake was a proponent of a closer relationship between humans and nature. Another key point to remember is that Blake was writing during the Industrial Revolution, which had a major impact on the world around him.”

12. As well as

Usage: Use “as well as” instead of “also” or “and”. Example: “Scholar A argued that this was due to X, as well as Y.”

13. Not only… but also

Usage: This wording is used to add an extra piece of information, often something that’s in some way more surprising or unexpected than the first piece of information. Example: “Not only did Edmund Hillary have the honour of being the first to reach the summit of Everest, but he was also appointed Knight Commander of the Order of the British Empire.”

14. Coupled with

Usage: Used when considering two or more arguments at a time. Example: “Coupled with the literary evidence, the statistics paint a compelling view of…”

15. Firstly, secondly, thirdly…

Usage: This can be used to structure an argument, presenting facts clearly one after the other. Example: “There are many points in support of this view. Firstly, X. Secondly, Y. And thirdly, Z.

16. Not to mention/to say nothing of

Usage: “Not to mention” and “to say nothing of” can be used to add extra information with a bit of emphasis. Example: “The war caused unprecedented suffering to millions of people, not to mention its impact on the country’s economy.”

Words and phrases for demonstrating contrast

When you’re developing an argument, you will often need to present contrasting or opposing opinions or evidence – “it could show this, but it could also show this”, or “X says this, but Y disagrees”. This section covers words you can use instead of the “but” in these examples, to make your writing sound more intelligent and interesting.

17. However

Usage: Use “however” to introduce a point that disagrees with what you’ve just said. Example: “Scholar A thinks this. However, Scholar B reached a different conclusion.”

18. On the other hand

Usage: Usage of this phrase includes introducing a contrasting interpretation of the same piece of evidence, a different piece of evidence that suggests something else, or an opposing opinion. Example: “The historical evidence appears to suggest a clear-cut situation. On the other hand, the archaeological evidence presents a somewhat less straightforward picture of what happened that day.”

19. Having said that

Usage: Used in a similar manner to “on the other hand” or “but”. Example: “The historians are unanimous in telling us X, an agreement that suggests that this version of events must be an accurate account. Having said that, the archaeology tells a different story.”

20. By contrast/in comparison

Usage: Use “by contrast” or “in comparison” when you’re comparing and contrasting pieces of evidence. Example: “Scholar A’s opinion, then, is based on insufficient evidence. By contrast, Scholar B’s opinion seems more plausible.”

21. Then again

Usage: Use this to cast doubt on an assertion. Example: “Writer A asserts that this was the reason for what happened. Then again, it’s possible that he was being paid to say this.”

22. That said

Usage: This is used in the same way as “then again”. Example: “The evidence ostensibly appears to point to this conclusion. That said, much of the evidence is unreliable at best.”

Usage: Use this when you want to introduce a contrasting idea. Example: “Much of scholarship has focused on this evidence. Yet not everyone agrees that this is the most important aspect of the situation.”

Adding a proviso or acknowledging reservations

Sometimes, you may need to acknowledge a shortfalling in a piece of evidence, or add a proviso. Here are some ways of doing so.

24. Despite this

Usage: Use “despite this” or “in spite of this” when you want to outline a point that stands regardless of a shortfalling in the evidence. Example: “The sample size was small, but the results were important despite this.”

25. With this in mind

Usage: Use this when you want your reader to consider a point in the knowledge of something else. Example: “We’ve seen that the methods used in the 19th century study did not always live up to the rigorous standards expected in scientific research today, which makes it difficult to draw definite conclusions. With this in mind, let’s look at a more recent study to see how the results compare.”

26. Provided that

Usage: This means “on condition that”. You can also say “providing that” or just “providing” to mean the same thing. Example: “We may use this as evidence to support our argument, provided that we bear in mind the limitations of the methods used to obtain it.”

27. In view of/in light of

Usage: These phrases are used when something has shed light on something else. Example: “In light of the evidence from the 2013 study, we have a better understanding of…”

28. Nonetheless

Usage: This is similar to “despite this”. Example: “The study had its limitations, but it was nonetheless groundbreaking for its day.”

29. Nevertheless

Usage: This is the same as “nonetheless”. Example: “The study was flawed, but it was important nevertheless.”

30. Notwithstanding

Usage: This is another way of saying “nonetheless”. Example: “Notwithstanding the limitations of the methodology used, it was an important study in the development of how we view the workings of the human mind.”

Giving examples

Good essays always back up points with examples, but it’s going to get boring if you use the expression “for example” every time. Here are a couple of other ways of saying the same thing.

31. For instance

Example: “Some birds migrate to avoid harsher winter climates. Swallows, for instance, leave the UK in early winter and fly south…”

32. To give an illustration

Example: “To give an illustration of what I mean, let’s look at the case of…”

Signifying importance

When you want to demonstrate that a point is particularly important, there are several ways of highlighting it as such.

33. Significantly

Usage: Used to introduce a point that is loaded with meaning that might not be immediately apparent. Example: “Significantly, Tacitus omits to tell us the kind of gossip prevalent in Suetonius’ accounts of the same period.”

34. Notably

Usage: This can be used to mean “significantly” (as above), and it can also be used interchangeably with “in particular” (the example below demonstrates the first of these ways of using it). Example: “Actual figures are notably absent from Scholar A’s analysis.”

35. Importantly

Usage: Use “importantly” interchangeably with “significantly”. Example: “Importantly, Scholar A was being employed by X when he wrote this work, and was presumably therefore under pressure to portray the situation more favourably than he perhaps might otherwise have done.”

Summarising

You’ve almost made it to the end of the essay, but your work isn’t over yet. You need to end by wrapping up everything you’ve talked about, showing that you’ve considered the arguments on both sides and reached the most likely conclusion. Here are some words and phrases to help you.

36. In conclusion

Usage: Typically used to introduce the concluding paragraph or sentence of an essay, summarising what you’ve discussed in a broad overview. Example: “In conclusion, the evidence points almost exclusively to Argument A.”

37. Above all

Usage: Used to signify what you believe to be the most significant point, and the main takeaway from the essay. Example: “Above all, it seems pertinent to remember that…”

38. Persuasive

Usage: This is a useful word to use when summarising which argument you find most convincing. Example: “Scholar A’s point – that Constanze Mozart was motivated by financial gain – seems to me to be the most persuasive argument for her actions following Mozart’s death.”

39. Compelling

Usage: Use in the same way as “persuasive” above. Example: “The most compelling argument is presented by Scholar A.”

40. All things considered

Usage: This means “taking everything into account”. Example: “All things considered, it seems reasonable to assume that…”

How many of these words and phrases will you get into your next essay? And are any of your favourite essay terms missing from our list? Let us know in the comments below, or get in touch here to find out more about courses that can help you with your essays.

At Oxford Royale Academy, we offer a number of  summer school courses for young people who are keen to improve their essay writing skills. Click here to apply for one of our courses today, including law , business , medicine  and engineering .

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How to Write a Persuasive Essay (This Convinced My Professor!)

Table of contents

Meredith Sell

You can make your essay more persuasive by getting straight to the point.

In fact, that's exactly what we did here, and that's just the first tip of this guide. Throughout this guide, we share the steps needed to prove an argument and create a persuasive essay.

This AI tool helps you improve your essay > This AI tool helps you improve your essay >

Key takeaways: - Proven process to make any argument persuasive - 5-step process to structure arguments - How to use AI to formulate and optimize your essay

Why is being persuasive so difficult?

"Write an essay that persuades the reader of your opinion on a topic of your choice."

You might be staring at an assignment description just like this 👆from your professor. Your computer is open to a blank document, the cursor blinking impatiently. Do I even have opinions?

The persuasive essay can be one of the most intimidating academic papers to write: not only do you need to identify a narrow topic and research it, but you also have to come up with a position on that topic that you can back up with research while simultaneously addressing different viewpoints.

That’s a big ask. And let’s be real: most opinion pieces in major news publications don’t fulfill these requirements.

The upside? By researching and writing your own opinion, you can learn how to better formulate not only an argument but the actual positions you decide to hold. 

Here, we break down exactly how to write a persuasive essay. We’ll start by taking a step that’s key for every piece of writing—defining the terms.

What Is a Persuasive Essay?

A persuasive essay is exactly what it sounds like: an essay that persuades . Over the course of several paragraphs or pages, you’ll use researched facts and logic to convince the reader of your opinion on a particular topic and discredit opposing opinions.

While you’ll spend some time explaining the topic or issue in question, most of your essay will flesh out your viewpoint and the evidence that supports it.

The 5 Must-Have Steps of a Persuasive Essay

If you’re intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place.

1. A topic or issue to argue

This is probably the hardest step. You need to identify a topic or issue that is narrow enough to cover in the length of your piece—and is also arguable from more than one position. Your topic must call for an opinion , and not be a simple fact .

It might be helpful to walk through this process:

• Identify a random topic
• Ask a question about the topic that involves a value claim or analysis to answer
• Answer the question

That answer is your opinion.

Let’s consider some examples, from silly to serious:

Topic: Dolphins and mermaids

Question: In a mythical match, who would win: a dolphin or a mermaid?

Answer/Opinion: The mermaid would win in a match against a dolphin.

Topic: Autumn

Question: Which has a better fall: New England or Colorado?

Answer/Opinion: Fall is better in New England than Colorado.

Topic: Electric transportation options

Question: Would it be better for an urban dweller to buy an electric bike or an electric car?

Answer/Opinion: An electric bike is a better investment than an electric car.

Your turn: Walk through the three-step process described above to identify your topic and your tentative opinion. You may want to start by brainstorming a list of topics you find interesting and then going use the three-step process to find the opinion that would make the best essay topic.

2. An unequivocal thesis statement

If you walked through our three-step process above, you already have some semblance of a thesis—but don’t get attached too soon! 

A solid essay thesis is best developed through the research process. You shouldn’t land on an opinion before you know the facts. So press pause. Take a step back. And dive into your research.

You’ll want to learn:

• The basic facts of your topic. How long does fall last in New England vs. Colorado? What trees do they have? What colors do those trees turn?
• The facts specifically relevant to your question. Is there any science on how the varying colors of fall influence human brains and moods?
• What experts or other noteworthy and valid sources say about the question you’re considering. Has a well-known arborist waxed eloquent on the beauty of New England falls?

As you learn the different viewpoints people have on your topic, pay attention to the strengths and weaknesses of existing arguments. Is anyone arguing the perspective you’re leaning toward? Do you find their arguments convincing? What do you find unsatisfying about the various arguments? 

Allow the research process to change your mind and/or refine your thinking on the topic. Your opinion may change entirely or become more specific based on what you learn.

Once you’ve done enough research to feel confident in your understanding of the topic and your opinion on it, craft your thesis. 

Your thesis statement should be clear and concise. It should directly state your viewpoint on the topic, as well as the basic case for your thesis.

Thesis 1: In a mythical match, the mermaid would overcome the dolphin due to one distinct advantage: her ability to breathe underwater.

Thesis 2: The full spectrum of color displayed on New England hillsides is just one reason why fall in the northeast is better than in Colorado.

Thesis 3: In addition to not adding to vehicle traffic, electric bikes are a better investment than electric cars because they’re cheaper and require less energy to accomplish the same function of getting the rider from point A to point B.

Your turn: Dive into the research process with a radar up for the arguments your sources are making about your topic. What are the most convincing cases? Should you stick with your initial opinion or change it up? Write your fleshed-out thesis statement.

3. Evidence to back up your thesis

This is a typical place for everyone from undergrads to politicians to get stuck, but the good news is, if you developed your thesis from research, you already have a good bit of evidence to make your case.

Go back through your research notes and compile a list of every …

… or other piece of information that supports your thesis. 

This info can come from research studies you found in scholarly journals, government publications, news sources, encyclopedias, or other credible sources (as long as they fit your professor’s standards).

As you put this list together, watch for any gaps or weak points. Are you missing information on how electric cars versus electric bicycles charge or how long their batteries last? Did you verify that dolphins are, in fact, mammals and can’t breathe underwater like totally-real-and-not-at-all-fake 😉mermaids can? Track down that information.

Next, organize your list. Group the entries so that similar or closely related information is together, and as you do that, start thinking through how to articulate the individual arguments to support your case. 

Depending on the length of your essay, each argument may get only a paragraph or two of space. As you think through those specific arguments, consider what order to put them in. You’ll probably want to start with the simplest argument and work up to more complicated ones so that the arguments can build on each other. 

Your turn: Organize your evidence and write a rough draft of your arguments. Play around with the order to find the most compelling way to argue your case.

4. Rebuttals to disprove opposing theses

You can’t just present the evidence to support your case and totally ignore other viewpoints. To persuade your readers, you’ll need to address any opposing ideas they may hold about your topic. 

You probably found some holes in the opposing views during your research process. Now’s your chance to expose those holes. 

Take some time (and space) to: describe the opposing views and show why those views don’t hold up. You can accomplish this using both logic and facts.

Is a perspective based on a faulty assumption or misconception of the truth? Shoot it down by providing the facts that disprove the opinion.

Is another opinion drawn from bad or unsound reasoning? Show how that argument falls apart.

Some cases may truly be only a matter of opinion, but you still need to articulate why you don’t find the opposing perspective convincing.

Yes, a dolphin might be stronger than a mermaid, but as a mammal, the dolphin must continually return to the surface for air. A mermaid can breathe both underwater and above water, which gives her a distinct advantage in this mythical battle.

While the Rocky Mountain views are stunning, their limited colors—yellow from aspen trees and green from various evergreens—leaves the autumn-lover less than thrilled. The rich reds and oranges and yellows of the New England fall are more satisfying and awe-inspiring.

But what about longer trips that go beyond the city center into the suburbs and beyond? An electric bike wouldn’t be great for those excursions. Wouldn’t an electric car be the better choice then? 

Certainly, an electric car would be better in these cases than a gas-powered car, but if most of a person’s trips are in their hyper-local area, the electric bicycle is a more environmentally friendly option for those day-to-day outings. That person could then participate in a carshare or use public transit, a ride-sharing app, or even a gas-powered car for longer trips—and still use less energy overall than if they drove an electric car for hyper-local and longer area trips.

Your turn: Organize your rebuttal research and write a draft of each one.

5. A convincing conclusion

You have your arguments and rebuttals. You’ve proven your thesis is rock-solid. Now all you have to do is sum up your overall case and give your final word on the subject. 

Don’t repeat everything you’ve already said. Instead, your conclusion should logically draw from the arguments you’ve made to show how they coherently prove your thesis. You’re pulling everything together and zooming back out with a better understanding of the what and why of your thesis. 

A dolphin may never encounter a mermaid in the wild, but if it were to happen, we know how we’d place our bets. Long hair and fish tail, for the win.

For those of us who relish 50-degree days, sharp air, and the vibrant colors of fall, New England offers a season that’s cozier, longer-lasting, and more aesthetically pleasing than “colorful” Colorado. A leaf-peeper’s paradise.

When most of your trips from day to day are within five miles, the more energy-efficient—and yes, cost-efficient—choice is undoubtedly the electric bike. So strap on your helmet, fire up your pedals, and two-wheel away to your next destination with full confidence that you made the right decision for your wallet and the environment.

3 Quick Tips for Writing a Strong Argument

Once you have a draft to work with, use these tips to refine your argument and make sure you’re not losing readers for avoidable reasons.

1. Choose your words thoughtfully.

If you want to win people over to your side, don’t write in a way that shuts your opponents down. Avoid making abrasive or offensive statements. Instead, use a measured, reasonable tone. Appeal to shared values, and let your facts and logic do the hard work of changing people’s minds.

Choose words with AI

You can use AI to turn your general point into a readable argument. Then, you can paraphrase each sentence and choose between competing arguments generated by the AI, until your argument is well-articulated and concise.

2. Prioritize accuracy (and avoid fallacies).

Make sure the facts you use are actually factual. You don’t want to build your argument on false or disproven information. Use the most recent, respected research. Make sure you don’t misconstrue study findings. And when you’re building your case, avoid logical fallacies that undercut your argument.

A few common fallacies to watch out for:

• Strawman: Misrepresenting or oversimplifying an opposing argument to make it easier to refute.
• Appeal to ignorance: Arguing that a certain claim must be true because it hasn’t been proven false.
• Bandwagon: Assumes that if a group of people, experts, etc., agree with a claim, it must be true.
• Hasty generalization: Using a few examples, rather than substantial evidence, to make a sweeping claim.
• Appeal to authority: Overly relying on opinions of people who have authority of some kind.

The strongest arguments rely on trustworthy information and sound logic.

Research and add citations with AI

We recently wrote a three part piece on researching using AI, so be sure to check it out . Going through an organized process of researching and noting your sources correctly will make sure your written text is more accurate.

3. Persuasive essay structure

If you’re building a house, you start with the foundation and go from there. It’s the same with an argument. You want to build from the ground up: provide necessary background information, then your thesis. Then, start with the simplest part of your argument and build up in terms of complexity and the aspect of your thesis that the argument is tackling.

A consistent, internal logic will make it easier for the reader to follow your argument. Plus, you’ll avoid confusing your reader and you won’t be unnecessarily redundant.

The essay structure usually includes the following parts:

• Intro - Hook, Background information, Thesis statement
• Topic sentence #1 , with supporting facts or stats
• Concluding sentence
• Topic sentence #2 , with supporting facts or stats
• Concluding sentence Topic sentence #3 , with supporting facts or stats
• Conclusion - Thesis and main points restated, call to action, thought provoking ending

Are You Ready to Write?

Persuasive essays are a great way to hone your research, writing, and critical thinking skills. Approach this assignment well, and you’ll learn how to form opinions based on information (not just ideas) and make arguments that—if they don’t change minds—at least win readers’ respect. ‍

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How to Write a Persuasive Essay in 6 Steps

A persuasive essay is defined by two purposes: to convince the audience to agree with the speaker’s position on a debatable issue and to inspire listeners to take action. In order to succeed, the speaker must forge a relationship with the audience, while appealing to their intellect and emotions. Let’s look at six steps to writing an excellent persuasive essay.

1. Choose a debatable issue about which you have strong feelings and a definite position.

A debatable issue is one that generates conflicting opinions and points of view; it also may generate strong personal or professional feelings as to how it should be addressed. A persuasive essay is likely to be more effective if you invest your time and effort in writing about an issue that is important to you, perhaps one that you relate to personally.      

2. Research all sides of the issue and take notes.

Once you have chosen an issue for your essay, research conflicting views about it. Take notes over information that supports your position on the issue: facts, examples, statistics, anecdotes, and quotations from experts and/or reliable studies. Record the sources of the information to establish its reliability. Also, take notes over information that supports the strongest argument against your position on the issue. 

3. Draft a thesis statement for your essay.

Like most essays, a persuasive essay needs a thesis statement: a sentence that clearly states what you will explain and support in the essay. Write a thesis that clearly states your position on the issue.

4. Create a working outline.

A working outline is not detailed. Referring to your notes, create a 3-part working outline that lists 2 of the strongest arguments in favor of your position and the strongest argument against it. 

5. Draft the introduction, main body, and conclusion of your essay.

In drafting your essay, keep in mind the objectives to achieve in each part. Also, incorporate rhetorical devices, imagery, and figurative language throughout the text.

Introduction: To arouse the interest of the audience, use one or more of these methods. 

• Begin with an anecdote that relates to the subject of the essay; it can be an anecdote from your personal experience or one you have heard or read from another source.
• Begin with historical or factual information of interest regarding the subject.
• Begin with a quotation that relates to the subject. Quotations from history, literature, or contemporary figures can all be effective; identify the source of the quotation.

Develop the introduction by identifying the general subject of your essay and the specific issue at hand; acknowledge that the issue generates disagreement, as views regarding it often conflict. 

Conclude the introduction with your thesis, stating your position on the issue clearly and concisely.  

Main Body: Refer to your working outline while writing the main body of your essay. Draft a main body paragraph to address each of the three parts of the outline. Since the working outline includes two arguments supporting your position and one opposing it, the main body may consist of three paragraphs; however, if more than one paragraph is required to thoroughly address a part of your outline, by all means, write it. Refer to your research notes and the list of rhetorical devices while developing each paragraph. 

Conclusion: The final paragraph should indicate to listeners that your essay is reaching an end.  

• Restate the issue and your position regarding it. 
• Briefly sum up your two arguments in favor of your position.
• Explain what will happen if your position is not adopted and why the resulting consequences are important to the audience.
• Point out actions that should be taken in addressing the issue to avoid serious consequences.

The final sentence of the conclusion should leave listeners with something to think about. A powerful, thought-provoking quotation, a vivid image, or a final rhetorical question—asked and answered—will provide a sense of closure, while emphasizing the validity of your essay.  

6. Review the structure and content of the essay, and revise the text to make it more effective and convincing. 

After reviewing and revising the text of your essay, you should be able to answer “yes” to these questions:

Is there a paragraph of introduction?

• Have you engaged the interest of the audience in some way?
• Have you established your own voice in the essay and created a bond between you and your listeners?
• Have you identified the topic and the specific issue of your essay?
• Does the paragraph end with a thesis statement that clearly states your position on the issue?

Does the main body consist of at least 3 paragraphs? 

• In the first main body paragraph, have you stated the strongest argument against your position on the issue? Have you refuted the argument with various types of specific evidence?
• In the second main body paragraph, have you presented your first argument in favor of your position? Have you supported your argument with various types of specific evidence?
• In the third main body paragraph, have you presented a stronger argument in favor of your position,  the best argument you can present? Have you supported it with various types of specific evidence?
• Throughout the main body paragraphs, have you included appeals to ethos, pathos, and logos?

Is there a paragraph of conclusion?

• Have you restated the issue and your position on it?
• Have you summed up your two arguments in favor of your position?
• Have you explained what will happen if your position is not adopted and why the resulting consequences are important to the audience?
• Have you pointed out actions that should be taken in addressing the issue to avoid serious consequences?
• Does the conclusion give listeners a sense of closure and leave them with something to think about?

Does the text of your essay employ numerous rhetorical devices?

As you read your essay aloud, have you provided transition words and phrases to move smoothly from one part of a paragraph to another and from one paragraph to the next?

Do you think your essay is persuasive and will hold the attention of the audience? (If not, why not? What would make it more persuasive and engaging?)

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How to Write a Great Persuasive Essay

Table of contents

• 1 Key Features and Objectives of Persuasive Essays
• 2.1 Objectives
• 2.3 Use of Evidence
• 2.4 Approach to the Audience
• 3.1.1 Give Background Details
• 3.1.2 State Your Thesis Statement
• 4.1.1 Making Point
• 4.1.2 Presenting Facts
• 4.1.3 Connecting With Emotions
• 5.1 Example of Outline for Persuasive Essay
• 6.1 Create a Strong Title
• 6.2 Share Your Audience’s Interests
• 6.3 Use Language and Rhetorical Devices
• 6.4 Integrate References and Citations
• 6.5 Avoid Fallacies
• 6.6 Employ Storytelling
• 6.7 Try Persuasive Techniques
• 6.8 Don’t Depend Too Much on Emotion
• 6.9 Stay Focused
• 6.10 Edit And Make a Persuasive Essay Format
• 7.1.1 “Imagine if…”
• 7.1.2 “Picture this…”
• 7.1.3 “Have you ever wondered…”
• 7.2.1 “For instance…”
• 7.2.2 “For example…”
• 7.2.3 “Specifically…”
• 7.2.4 “In particular…”
• 7.2.5 “Namely…”
• 7.3.1 “For example…”
• 7.3.2 “Thus…”
• 7.3.3 “As an example…”
• 7.3.4 “In the instance of…”
• 7.3.5 “In other words…”
• 7.3.6 “To illustrate…”
• 7.4.1 “To this end…”
• 7.4.2 “Keeping this in mind…”
• 7.4.3 “For this purpose…”
• 7.4.4 “Therefore…”
• 7.5.1 “Also…”
• 7.5.2 “Furthermore…”
• 7.5.3 “Additionally…”
• 7.5.4 “However…”
• 7.6.1 “On the other hand…”
• 7.6.2 “In spite of…”
• 7.6.3 “Yet…”
• 7.7.1 “With this in mind…”
• 7.7.2 “As a result of…”
• 7.7.3 “Because of this…”
• 7.7.4 “For this reason…”
• 7.8 The Final Secret Of Good Persuasive Essays

Would you like to write a persuasive essay that will be used as a perfect example of a persuasive essay for others? Composing memorable writing takes skills that everyone can learn by reading this guide. We’ll lead you through the process of informing and convincing your readers.

Upon finishing this article, you’ll:

• Learn how to write a persuasive essay introduction, body, and conclusion;
• Get expert tips to improve your paper strength;
• Learn techniques that will improve your essay’s argument;
• Know how to pick words that clearly convey your point;
• Discover how to balance the general mood of your essay by combining facts and emotions.

As the clock is ticking and submission deadlines are drawing near, let’s move on to the parts that will improve your ability to write persuasive essays.

Key Features and Objectives of Persuasive Essays

A persuasive essay is a unique writing that tries to persuade the reader to think differently about a subject. Take a look at the following salient qualities of persuasive essays:

• Emotional Appeal : You can craft an engaging story beyond bare facts by establishing a connection with your audience. Arouse the reader’s emotions. Use powerful words like “love” and “safety,” which resonate deeply, influencing feelings and decisions.
• Strong Evidence: It’s vital to provide a solid base for your argument. Strengthen your claims with compelling words such as “results” and “proven,” which emphasize the reliability and effectiveness of your evidence. As a result, your essay becomes more compelling and credible.
• Clearly Stated Opinion: Have a well-defined opinion. The thesis statement, or key concept, should point your opinion in an essay to the reader.

These elements work together to compel the reader to view things your way and, ideally, adopt this viewpoint. Persuasive writing not only spreads ideas but also motivates action by influencing opinions.

Persuasive vs. Argumentative Essays: What Is the Difference?

Even though both persuasive and argumentative essays want to convince the reader, they differ in their goals, how they sound, and how they introduce evidence and talk to the audience.

Persuasive essays try to make readers agree by appealing to emotions, convictions, or moral principles. The primary objective is to connect with the reader and help them comprehend the writer’s point of view. In contrast, argumentative essays focus on rational, logical arguments backed by factual evidence.

The tone in persuasive essays often involves more emotional language to connect with the reader on a personal level. Phrases like “imagine if” or “picture this” can be used to draw readers into a scenario, making it feel real and urgent. On the other hand, argumentative essays use a more formal and detached tone, relying on an objective presentation of facts.

Use of Evidence

Persuasive essays often incorporate emotional appeals to connect more deeply with the reader. Effective types of emotional evidence include:

• Personal Stories: Engage the reader by sharing real-life experiences.
• Anecdotes: Provide short, impactful examples to illustrate points.
• Metaphors: Use symbolic language to create vivid comparisons.
• Passionate Language: Employ emotionally charged words to enhance persuasion.
• Rhetorical Questions: Pose questions to provoke thought without needing an actual answer.
• Figurative Language: Use similes and other figures of speech to emphasize and embellish points.

Argumentative essays rely on logic and evidence to substantiate claims. Key forms of rational evidence include:

• Statistical Data: Present numbers to support arguments quantitatively.
• Credible Sources: Cite established authorities to add validity.
• Expert Opinions: Include insights from individuals recognized in their fields.
• Documented Instances: Reference specific cases or examples that illustrate your point.
• Historical Evidence: Use past events to establish context and precedent.

Approach to the Audience

All types of essay writing have a different strategy for reaching their audience. Persuasive essays attempt to understand, predict, and influence the reader’s emotions, using direct and engaging language.

In argumentative essays, the audience approach is akin to formulating a coherent case in a formal context. The author works on logical arguments and avoids any prejudice or skepticism motivated by feelings, as well as transitions in argumentative essays for a smoother flow.

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How Does the Structure of a Persuasive Essay Look?

A persuasive essay follows a defined format. Basic persuasive essays typically consist of five paragraphs . In the introduction’s first paragraph, you introduce your topic and state your thesis. The next three paragraphs, known as the body, are where you present your evidence and arguments. Finally, in the last paragraph, the conclusion, you summarize your argument and urge the reader to take action. Keep it simple and clear so everyone can easily understand

Developing a well-crafted outline for a persuasive essay before writing helps arrange ideas and guarantees a logical flow. As a result, your persuasive essay structure will guide the audience through your thoughts, increase the essay’s receptive quality, and aid in gaining interest among readers.

Write a Captivating Introduction

Every writer knows that starting your persuasive essay outline with an engaging hook is essential. This applies to your introductory paragraph as well. Think of an engaging hook as a movie teaser. Movie teasers are intriguing enough to captivate your readers, but not overwhelming. Achieving a balance between being informative and engaging is key; don’t assume your readers grasp everything. Use a relevant quote or a compelling statistic as your introduction hook.

Begin with a compelling hook that grabs attention. Consider using:

• An Intriguing Question : Pose a thought-provoking question to pique curiosity.
• A Surprising Statistic : Share a statistic that highlights the urgency or importance of the topic.
• A Relevant Quote : Use a quote that reflects the central theme of your essay and inspires readers.
• A Vivid Anecdote : Tell a brief, engaging story that sets up your argument or shows why the topic is relevant.

Give Background Details

After using a hook, it’s time to give some context. Present an overview of the subject and any background knowledge that may be required. Remain succinct: you are not looking to overpower the reader with details just yet.

State Your Thesis Statement

Conclude your introduction with a clear and concise thesis statement. This statement should:

• Assert Your Position : Clearly express your stance on the topic, ensuring it is debatable and substantial.
• Guide the Reader : Serve as a roadmap for the arguments you will present in the body of your essay.

Your persuasive essay’s thesis statement is your main point, the core, clear idea you’re arguing. For a relatable write-up, keep it clear and direct. Use real examples to support your claim, making it relatable. Your thesis statement should engage readers immediately, guiding them into your argument. Think of it as a roadmap, outlining your stance without confusion.

A persuasive thesis grabs attention and clearly states your position, setting the tone for your entire write-up. In your introduction, the thesis statement should be one of the final sentences. Your thesis statement should aim at explaining your essay’s purpose from your point of view. Afterward, use information from reliable sources. Consider also adding a call to action to support your argument.

Consider your essay’s introductory paragraph as its doorway. Since it’s the first part of your persuasive paper outline the reader will see, it has to spark their interest. Let’s look at some advice on how to build a strong essay opening.

The Secrets of an Effective Body Paragraph

In the heart of your persuasive essay lie its body paragraphs. Here, your arguments find a voice, and evidence bolsters your stance. Let’s explore how to construct these paragraphs effectively:

• Topic Sentence : Start each paragraph with a topic sentence that introduces the main idea you will discuss. This sentence should link back to your thesis statement and outline the argument you’ll expand upon in the paragraph.
• Statistical Data : Quantify your argument with relevant numbers.
• Expert Testimony : Bring in perspectives from authorities in the field to add credibility.
• Examples and Anecdotes : Concrete examples and personal stories can make your argument more relatable and emotionally appealing.
• Powerful Adjectives and Verbs : Choose words that convey strong emotions or action to persuade your audience.
• Rhetorical Questions : Use these to challenge the reader’s thinking and engage them more deeply in the topic.
• Direct Address : Occasionally speak directly to the reader to make your argument more personal and urgent.
• Concluding Sentence : Each paragraph should end with a sentence that summarizes the main point discussed and leads smoothly into the next paragraph. This helps maintain the flow of your essay and reinforces the cohesion between your arguments.
• Transitions : Employ transitional phrases to ensure a smooth progression from one paragraph to the next. Phrases like “furthermore,” “moreover,” and “however,” help maintain the rhythm of your narrative and clarify the relationships between your points.

Counterargument in Persuasive Essay

In the heart of your essay, the body paragraphs, your arguments come to life. Every paragraph is vital to your reader’s conviction. Let’s explore the nuances of writing a convincing body paragraph .

Making Point

Verify the logic of each paragraph’s arguments. Start off a persuasive essay with a statement that describes the primary idea. Add sentences that clarify and present proof to back up this statement. Your reader will easily follow your thinking process if you use this strategy.

Presenting Facts

Support your claims with evidence. Use numbers to increase trustworthiness, expert perspectives to support your position, and real-life instances to make your persuasive arguments less abstract. When your ideas are well supported, your essay persuades readers that what you’re saying is true.

Connecting With Emotions

‘The heart has its reasons, of which reason knows nothing,’ said Blaise Pascal. You might craft a thousand arguments, but the charm of a single good joke will capture your reader’s heart. Use jokes or vibrant vocabulary to connect with your audience emotionally and make your arguments memorable in the art of speaking and writing persuasively.

How to Finish a Persuasive Essay

The concluding statement for your persuasive essay holds great importance within your arguments and evidence. It acts as a concise summary, encapsulating your main points. Keep it clear and straightforward, ensuring your primary argument is easily comprehensible. Avoid lengthy sentences, use transition sentences, and never introduce new information. Your conclusion should align with the body of your essay, maintaining consistency in tone and content.

Maintaining a clear connection to your thesis and main arguments is key. This way, you get to emphasize your central point without ambiguity. An essay should include a conclusion that inspires readers to stand up and applaud. Here are the main points on how to properly conclude your essay:

• Summarize your essay’s primary points. Bring up the key aspects and supporting data that you have provided throughout.
• Restate your thesis for a persuasive essay in a new light. Sum up the main ideas you tried to get across in your work.
• Finish with an interesting quote. It can be a thought-provoking question, a call to action, or a reflection on how your persuasive essay topics for college connect to other important ideas.
• Don’t introduce new concepts in your final chapter. It is not the place for new arguments, ideas, or information. Otherwise, start to write the next parts of the persuasive essay immediately!

A well-structured persuasive essay outline template is essential. It helps you avoid pitfalls, especially when you examine concepts from your point of view. Sticking to an essay outline is one surefire way to ensure a coherent academic paper. Consider professional essay writing services to assist with outlining. They’ll help you save time and improve your essay’s format. Professional writers offer a streamlined approach that allows you to present supporting facts with arguments and evidence in your essay.

Example of Outline for Persuasive Essay

Here, we provide you with a template that makes your writing seamless. A structure simplifies what might seem like a cumbersome process, making your writing more straightforward.

Here’s a persuasive essay outline example:

✏️Template for body paragraphs:

Paragraph 1: My first reason for supporting ________________ is ________________.

Paragraph 2: Another reason for my position on  ________________ is ________________.

Paragraph 3: Another perspective may argue that  ________________, but I disagree because ________________.

This structured approach simplifies the process. This also applies when it comes to generating persuasive essay outline examples. You’ll find your persuasive writing process more direct. Follow this outline for a high-quality persuasive essay so you can excel in various contexts. It doesn’t matter whether it’s a contest, application paper, or debate.

Remember, the best persuasive essay reflects your beliefs. It should be a well-documented expression of your opinions. Make sure you stay concise and let your words resonate with clarity to convince the reader. Your persuasive essay will shine and engage your audience.

Top 10 Tips for Writing a Persuasive Essay

Once you realize how to write a persuasive essay structure, you’ll manage to create it quickly and efficiently. We’ve gathered all the necessary information and general steps to convince the audience of your credibility and gain your reader’s favor. Consider the following steps for writing a persuasive essay:

Create a Strong Title

Make an impressive title for your persuasive essay by emphasizing the key point, arousing curiosity, and employing impactful words. Aim for the best impression, be straightforward, and consider tone.

Share Your Audience’s Interests

To establish a connection, find topics your audience is interested in or can relate to. Talk about the experiences and beliefs that each person has. Show respect to those who have different points of view. They are far more likely to comprehend and concur with your text when you create a bridge between your thoughts and theirs.

Use Language and Rhetorical Devices

The use of rhetorical devices in writing increases its persuasiveness. These language techniques make your text stylish and help to explain ideas. Alliteration, hyperbole, similes, and metaphors are a few examples.

Successful rhetorical arguments combine three essential elements of a persuasive essay:

• Ethos uses ethical principles to establish trust.
• Logos builds a solid basis for your argument through the use of logic.
• Pathos draws on emotional reasoning to arouse feelings and form a bond. If you want to reach a deeper connection with your readers, add pathos to an essay.

Making use of these tools strengthens your message. Additionally, try active words and phrases to persuade people, keep them interested, and make your point stick in their minds.

Integrate References and Citations

Incorporating proof from reliable sources to support your ideas is key to knowing how to write a persuasive essay effectively. Readers are likelier to believe you, and expert judgment lends credibility to your viewpoint.

In addition to acknowledging the original sources, proper citations assist you in avoiding plagiarism. Citations are a great way to honor and recognize other people’s ideas.

Avoid Fallacies

Just one violation of the logical sequence or any other error you write in a convincing essay, the reader no longer believes your words. It sounds unfair, but this is the sad truth: fallacies can doubt the information you provide. To be convincing, rely only on solid justifications and direct evidence.

Employ Storytelling

Who doesn’t like to read a good story? Tell about your or someone’s adventure, and share a funny anecdote or an instructive incident with your audience. It engages readers emotionally and gets the thoughts out of their heads about how long a persuasive essay is. Using storytelling, you establish a connection and transform your message from words into an experience.

To add a personal touch to your story, employ the first-person perspective. It invites the reader to join you on a unique journey and to see the case through your eyes.

Try Persuasive Techniques

Your ideas will have more flair and effect if you use persuasive techniques. Let’s take a look at three effective ones:

• Rhetorical Questions: Ask questions that don’t require an answer. It grabs attention and makes readers consider what you’ve said. For example, “Did you notice how…” or “Ever thought about what would happen if…”.
• Rebuttal : To support your position, respond to criticisms. Recognize opposing viewpoints and provide a counterargument for why yours is stronger. For example, you want to refute the argument that eating healthy is expensive. Your counterargument may look like “While choosing healthier food options may initially cost a little more, long-term gains greatly exceed the initial outlay.”
• Call to Action: Attract readers to accept your point of view or do something. Drive someone to act, reflect, or think about a concept you’ve provided in your persuasive argument essay. For example, ‘Break the silence now! Later, you will thank yourself.’

Don’t Depend Too Much on Emotion

What a persuasive essay needs is balance. If you do not want to make your essay a drama novel, balance emotion and evidence. While the emotional aspect captivates the audience, having supporting data for your claims gives them greater trust.

Ensure facts or expert opinions support all emotional appeals. By striking a balance, you can avoid writing your essay just based on your emotions. Instead, you get a custom persuasive essay with a compelling story that appeals to the reader’s intellect and sentiments.

Stay Focused

Imagine you started contemplating the Napoleon era, only to conclude a persuasive essay with the unexpected subject of fur costs in Hawaii. Such a change damages your original intent and confuses the reader. By reviewing your thesis repeatedly, you make sure each section makes sense concerning your main point.

Edit And Make a Persuasive Essay Format

Have you recently completed your essay and found it too long to read over again? Take a deep breath, because making edits turns your essay into a well-written, convincing composition. Your work gets elevated during the polishing process, which makes it more comprehensible and persuasive for your readers.

Still not sure about editing? Papersowl.com can be a valuable resource for crafting a persuasive essay, providing a well-structured argument and evidence to support your point of view. With experienced writers, you can trust that your paper will be carefully written with a focus on detail and precision.

Transition Words as Part of a Persuasive Sentence

Similarly to persuasive words, transition words play a crucial role in persuasive writing, seamlessly guiding readers from one idea to the next. These interesting words are one of the most powerful components of persuasive texts and persuasive essay essentials , which act as a bridge, ensuring a smooth flow of thoughts and arguments and enhancing the coherence and persuasiveness of the text.

By using transitional speech phrases such as “furthermore,” “in addition,” and “more importantly” in persuasive language, writers can emphasize key points, reinforce their arguments, and lead the reader toward a compelling conclusion. In persuasive writing strategies, these small power words enable a stronger connection with the audience, making the message clearer and more convincing.

Phrases to Introduce Your Topic

Introducing your topic effectively is vital in persuasive speech writing, captivating your audience from the outset. Here are four powerful phrases as persuasive language examples:

“Did you know that…”

Ex 1: Did you know that approximately 8 million metric tons of plastic are in the oceans yearly? That’s a no brainer!

Ex 2: Did you know that a copy machine, also known as a photocopier, was invented by Chester Carlson in 1938?

“Imagine if…”

Ex 1: Imagine if we could harness solar energy to power entire cities, reducing our carbon footprint dramatically.

Ex 2: Imagine if small businesses thrived with enhanced support, powering local economies and fostering innovation.

“Picture this…”

Ex 1: Picture this: A skilled writer effortlessly weaves persuasive sentences through powerful strategies to make words that persuade the reader with finesse, generating better results.

Ex 2: Picture this: persuasive language words can sway minds and shape opinions.

“Have you ever wondered…”

Ex 1: Have you ever wondered how the power of persuasion can make a person feel special and valued?

Ex 2: Have you ever wondered how the most persuasive words on a page can sense and speak to the reader’s deepest desires?

Employing these engaging persuasive phrases will  help you with persuasive essay writing , piquing curiosity, inciting reflection, and laying the groundwork for a compelling argument that captivates your readers and leaves a lasting impact.

Phrases to Introduce Evidence

In persuasive writing, evidence plays a huge role, a vital role in supporting claims convincingly. These persuasive essay words and phrases strategies enhance the impact of your evidence:

“For instance…”

Ex 1: The new educational program yielded impressive results; for instance, student attendance increased by 20%.

Ex 2: Persuasive words and phrases can be incredibly influential; for instance, they can sway opinions and inspire action.

“For example…”

Ex 1: Many countries have successfully implemented universal healthcare, for example, Canada and the United Kingdom.

Ex 2: Modern technology has transformed communication, for example, social media platforms.

“Specifically…”

Ex 1: The survey identified multiple concerns, specifically inadequate public transportation and rising housing costs.

Ex 2: The study focused on specific age groups, specifically teenagers between 14 and 18.

“In particular…”

Ex 1: People are often drawn to the word free and, in particular, “free stuff” because of the enticing sense of getting something without cost.

Ex 2: The book with words in the English language explored multiple themes, in particular, emphasizing challenges faced by marginalized communities.

“Namely…”

Ex 1: The point of persuasion, namely captivating the reader’s attention, is to entice them with the idea of receiving something for free and ultimately influence their decision.

Ex 2: The seminar covered various topics, namely climate change and sustainable agriculture.

“Such as…”

Ex 1: Many fruits are rich in vitamins and minerals, such as oranges, an excellent source of vitamin C.

Ex 2: Renewable energy sources, such as wind and solar power, are gaining popularity.

Phrases to Introduce an Example

Effectively introducing examples of persuasive words for essays enriches your arguments. Here are six phrases with powerful writing and persuasive sentences examples for concise illustration:

Ex 1: For example, in a debate course, the point is to develop compelling arguments that leave no room for any excuse.

Ex 2: Athletes achieve greatness through dedication. For example, Serena Williams earned numerous Grand Slam titles.

“Thus…”

Ex 1: Regular exercise improves cardiovascular health, thus, reducing heart disease risk.

Ex 2: Proper waste management promotes sustainability, thus, safeguarding ecosystems.

“As an example…”

Ex 1: Volunteer work offers valuable experiences; as an example, community clean-ups foster civic responsibility.

Ex 2: Learning a new language enhances human cognition; as an example, it improves memory.

“In the instance of…”

Ex 1: In the instance of severe weather, robust disaster preparedness ensures safety.

Ex 2: In the instance of water scarcity, rainwater harvesting becomes crucial.

“In other words…”

Ex 1: The funding supports educational programs, in other words, enhancing student experiences.

Ex 2: The marketing campaign aims to boost brand visibility; in other words, increase awareness.

“To illustrate…”

Ex1: To illustrate deforestation’s impact, compare forested and eroded regions.

Ex 2: Complex projects require diverse collaboration to illustrate teamwork’s significance.

Phrases to Make Suggestions

To convey suggestions effectively, consider using these phrases:

“To this end…”

Ex 1: To this end, implement a recycling program to promote environmental sustainability.

Ex 2: The project aims to improve community health. To this end, invest in accessible healthcare facilities.

“Keeping this in mind…”

Ex 1: Keeping this in mind, incorporate mindfulness practices in the workplace to reduce stress.

Ex 2: Keeping this in mind, students’ diverse learning needs should be considered before designing the curriculum.

“For this purpose…”

Ex 1: For this purpose, introduce workshops and training sessions to enhance employee engagement.

Ex 2: For this purpose, repurpose an unused area for a dedicated brainstorming space to foster creativity.

“Therefore…”

Ex 1: The current system faces inefficiencies; therefore, implement automation to enhance efficiency.

Ex 2: The study indicates potential risks; therefore, explore sustainable production approaches.

Phrases to Transition Between Information

To maintain a smooth flow of information, utilize these phrases:

“Also…”

Ex 1: The study found significant improvements in reading skills. Also, students demonstrated increased confidence in-class participation.

Ex 2: The company invested in renewable energy. Also, they implemented sustainable packaging practices.

“Furthermore…”

Ex 1: The research supports the hypothesis. Furthermore, it highlights potential applications in real-world scenarios.

Ex 2: The initiative aims to reduce carbon emissions. Furthermore, it encourages community engagement in environmental conservation.

“Additionally…”

Ex 1: The project achieved its primary goals. Additionally, it garnered positive feedback from stakeholders.

Ex 2: The program promotes healthy eating habits. Additionally, it offers personalized fitness plans to participants.

“However…”

Ex 1: The preliminary data suggest positive outcomes. However, further research is required to draw definitive conclusions.

Ex 2: The product received positive customer reviews. However, there is still room for improvement based on feedback.

Phrases to Contrast Points

To highlight contrasts between points, consider using these transition words for compare and contrast :

“On the other hand…”

Ex 1: The study supports the new hypothesis. On the other hand, previous research suggests alternative interpretations.

Ex 2: The company increased profits through cost-cutting measures. On the other hand, employee satisfaction declined.

“In spite of…”

Ex 1: In spite of challenging circumstances, the project was completed ahead of schedule.

Ex 2: In spite of financial constraints, the company launched an innovative advertising campaign.

“Yet…”

Ex 1: The product received positive feedback, yet, sales did not meet expectations.

Ex 2: She excels in verbal arguments and public speaking, yet her ability to write is equally impressive.

Phrases for Conclusions and Summarizing

To  make a conclusion in an argumentative essay effectively, consider using these convincing words for persuasive writing:

“With this in mind…”

Ex 1: With this in mind, it is crucial to prioritize environmental conservation efforts to ensure a sustainable future.

Ex 2: Effective time management is essential for productivity. With this in mind, individuals should spend less time idle talking and strive to prioritize tasks and set clear goals.

“As a result of…”

Ex 1: As a result of the implementation of energy-saving measures, electricity consumption was significantly reduced.

Ex 2: The research findings were groundbreaking, and as a result of this discovery, new treatment options can be explored.

“Because of this…”

Ex 1: The project team demonstrated exceptional collaboration, and because of this, they achieved remarkable outcomes.

Ex 2: The funding cuts affected educational programs, and because of this, students’ access to resources was limited.

“For this reason…”

Ex 1: The safety measures were upgraded in the workplace in a limited time, for this reason, ensuring a secure working environment for employees.

Ex 2: The data analysis revealed concerning trends in line, and for this reason, further investigation is warranted.

The Final Secret Of Good Persuasive Essays

To sum up, convincing essays require an appealing story, skillful persuasion techniques, and editing for clarity. Now, to write truly well, remember to use both active and passive voice in equal measure. “I did it” is an example of a persuasive essay written in a clear and direct active voice. Saying “It was done by me” in the passive voice gives your sentence additional meaning and depth.

Understanding when to apply each voice helps you write clearly and wisely. Therefore, experiment with both voices to create essays that persuade and remain in the reader’s memory forever. Or, at least, until you get the best grade!

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10.9 Persuasion

Learning objectives.

• Determine the purpose and structure of persuasion in writing.
• Identify bias in writing.
• Assess various rhetorical devices.
• Distinguish between fact and opinion.
• Understand the importance of visuals to strengthen arguments.
• Write a persuasive essay.

The Purpose of Persuasive Writing

The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies more than one opinion on the subject can be argued.

The idea of an argument often conjures up images of two people yelling and screaming in anger. In writing, however, an argument is very different. An argument is a reasoned opinion supported and explained by evidence. To argue in writing is to advance knowledge and ideas in a positive way. Written arguments often fail when they employ ranting rather than reasoning.

Most of us feel inclined to try to win the arguments we engage in. On some level, we all want to be right, and we want others to see the error of their ways. More times than not, however, arguments in which both sides try to win end up producing losers all around. The more productive approach is to persuade your audience to consider your opinion as a valid one, not simply the right one.

The Structure of a Persuasive Essay

The following five features make up the structure of a persuasive essay:

• Introduction and thesis
• Opposing and qualifying ideas
• Strong evidence in support of claim
• Style and tone of language
• A compelling conclusion

Creating an Introduction and Thesis

The persuasive essay begins with an engaging introduction that presents the general topic. The thesis typically appears somewhere in the introduction and states the writer’s point of view.

Avoid forming a thesis based on a negative claim. For example, “The hourly minimum wage is not high enough for the average worker to live on.” This is probably a true statement, but persuasive arguments should make a positive case. That is, the thesis statement should focus on how the hourly minimum wage is low or insufficient.

Acknowledging Opposing Ideas and Limits to Your Argument

Because an argument implies differing points of view on the subject, you must be sure to acknowledge those opposing ideas. Avoiding ideas that conflict with your own gives the reader the impression that you may be uncertain, fearful, or unaware of opposing ideas. Thus it is essential that you not only address counterarguments but also do so respectfully.

Try to address opposing arguments earlier rather than later in your essay. Rhetorically speaking, ordering your positive arguments last allows you to better address ideas that conflict with your own, so you can spend the rest of the essay countering those arguments. This way, you leave your reader thinking about your argument rather than someone else’s. You have the last word.

Acknowledging points of view different from your own also has the effect of fostering more credibility between you and the audience. They know from the outset that you are aware of opposing ideas and that you are not afraid to give them space.

It is also helpful to establish the limits of your argument and what you are trying to accomplish. In effect, you are conceding early on that your argument is not the ultimate authority on a given topic. Such humility can go a long way toward earning credibility and trust with an audience. Audience members will know from the beginning that you are a reasonable writer, and audience members will trust your argument as a result. For example, in the following concessionary statement, the writer advocates for stricter gun control laws, but she admits it will not solve all of our problems with crime:

Although tougher gun control laws are a powerful first step in decreasing violence in our streets, such legislation alone cannot end these problems since guns are not the only problem we face.

Such a concession will be welcome by those who might disagree with this writer’s argument in the first place. To effectively persuade their readers, writers need to be modest in their goals and humble in their approach to get readers to listen to the ideas. See Table 10.5 “Phrases of Concession” for some useful phrases of concession.

Table 10.5 Phrases of Concession

Try to form a thesis for each of the following topics. Remember the more specific your thesis, the better.

• Foreign policy
• Television and advertising
• Stereotypes and prejudice
• Gender roles and the workplace
• Driving and cell phones

Collaboration

Please share with a classmate and compare your answers. Choose the thesis statement that most interests you and discuss why.

Bias in Writing

Everyone has various biases on any number of topics. For example, you might have a bias toward wearing black instead of brightly colored clothes or wearing jeans rather than formal wear. You might have a bias toward working at night rather than in the morning, or working by deadlines rather than getting tasks done in advance. These examples identify minor biases, of course, but they still indicate preferences and opinions.

Handling bias in writing and in daily life can be a useful skill. It will allow you to articulate your own points of view while also defending yourself against unreasonable points of view. The ideal in persuasive writing is to let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and a respectful and reasonable address of opposing sides.

The strength of a personal bias is that it can motivate you to construct a strong argument. If you are invested in the topic, you are more likely to care about the piece of writing. Similarly, the more you care, the more time and effort you are apt to put forth and the better the final product will be.

The weakness of bias is when the bias begins to take over the essay—when, for example, you neglect opposing ideas, exaggerate your points, or repeatedly insert yourself ahead of the subject by using I too often. Being aware of all three of these pitfalls will help you avoid them.

The Use of I in Writing

The use of I in writing is often a topic of debate, and the acceptance of its usage varies from instructor to instructor. It is difficult to predict the preferences for all your present and future instructors, but consider the effects it can potentially have on your writing.

Be mindful of the use of I in your writing because it can make your argument sound overly biased. There are two primary reasons:

• Excessive repetition of any word will eventually catch the reader’s attention—and usually not in a good way. The use of I is no different.
• The insertion of I into a sentence alters not only the way a sentence might sound but also the composition of the sentence itself. I is often the subject of a sentence. If the subject of the essay is supposed to be, say, smoking, then by inserting yourself into the sentence, you are effectively displacing the subject of the essay into a secondary position. In the following example, the subject of the sentence is underlined:

Smoking is bad.

I think smoking is bad.

In the first sentence, the rightful subject, smoking , is in the subject position in the sentence. In the second sentence, the insertion of I and think replaces smoking as the subject, which draws attention to I and away from the topic that is supposed to be discussed. Remember to keep the message (the subject) and the messenger (the writer) separate.

Developing Sound Arguments

Does my essay contain the following elements?

• An engaging introduction
• A reasonable, specific thesis that is able to be supported by evidence
• A varied range of evidence from credible sources
• Respectful acknowledgement and explanation of opposing ideas
• A style and tone of language that is appropriate for the subject and audience
• Acknowledgement of the argument’s limits
• A conclusion that will adequately summarize the essay and reinforce the thesis

Fact and Opinion

Facts are statements that can be definitely proven using objective data. The statement that is a fact is absolutely valid. In other words, the statement can be pronounced as true or false. For example, 2 + 2 = 4. This expression identifies a true statement, or a fact, because it can be proved with objective data.

Opinions are personal views, or judgments. An opinion is what an individual believes about a particular subject. However, an opinion in argumentation must have legitimate backing; adequate evidence and credibility should support the opinion. Consider the credibility of expert opinions. Experts in a given field have the knowledge and credentials to make their opinion meaningful to a larger audience.

For example, you seek the opinion of your dentist when it comes to the health of your gums, and you seek the opinion of your mechanic when it comes to the maintenance of your car. Both have knowledge and credentials in those respective fields, which is why their opinions matter to you. But the authority of your dentist may be greatly diminished should he or she offer an opinion about your car, and vice versa.

In writing, you want to strike a balance between credible facts and authoritative opinions. Relying on one or the other will likely lose more of your audience than it gains.

The word prove is frequently used in the discussion of persuasive writing. Writers may claim that one piece of evidence or another proves the argument, but proving an argument is often not possible. No evidence proves a debatable topic one way or the other; that is why the topic is debatable. Facts can be proved, but opinions can only be supported, explained, and persuaded.

On a separate sheet of paper, take three of the theses you formed in Note 10.94 “Exercise 1” , and list the types of evidence you might use in support of that thesis.

Using the evidence you provided in support of the three theses in Note 10.100 “Exercise 2” , come up with at least one counterargument to each. Then write a concession statement, expressing the limits to each of your three arguments.

Using Visual Elements to Strengthen Arguments

Adding visual elements to a persuasive argument can often strengthen its persuasive effect. There are two main types of visual elements: quantitative visuals and qualitative visuals.

Quantitative visuals present data graphically. They allow the audience to see statistics spatially. The purpose of using quantitative visuals is to make logical appeals to the audience. For example, sometimes it is easier to understand the disparity in certain statistics if you can see how the disparity looks graphically. Bar graphs, pie charts, Venn diagrams, histograms, and line graphs are all ways of presenting quantitative data in spatial dimensions.

Qualitative visuals present images that appeal to the audience’s emotions. Photographs and pictorial images are examples of qualitative visuals. Such images often try to convey a story, and seeing an actual example can carry more power than hearing or reading about the example. For example, one image of a child suffering from malnutrition will likely have more of an emotional impact than pages dedicated to describing that same condition in writing.

Writing at Work

When making a business presentation, you typically have limited time to get across your idea. Providing visual elements for your audience can be an effective timesaving tool. Quantitative visuals in business presentations serve the same purpose as they do in persuasive writing. They should make logical appeals by showing numerical data in a spatial design. Quantitative visuals should be pictures that might appeal to your audience’s emotions. You will find that many of the rhetorical devices used in writing are the same ones used in the workplace. For more information about visuals in presentations, see Chapter 14 “Creating Presentations: Sharing Your Ideas” .

Writing a Persuasive Essay

Choose a topic that you feel passionate about. If your instructor requires you to write about a specific topic, approach the subject from an angle that interests you. Begin your essay with an engaging introduction. Your thesis should typically appear somewhere in your introduction.

Start by acknowledging and explaining points of view that may conflict with your own to build credibility and trust with your audience. Also state the limits of your argument. This too helps you sound more reasonable and honest to those who may naturally be inclined to disagree with your view. By respectfully acknowledging opposing arguments and conceding limitations to your own view, you set a measured and responsible tone for the essay.

Make your appeals in support of your thesis by using sound, credible evidence. Use a balance of facts and opinions from a wide range of sources, such as scientific studies, expert testimony, statistics, and personal anecdotes. Each piece of evidence should be fully explained and clearly stated.

Make sure that your style and tone are appropriate for your subject and audience. Tailor your language and word choice to these two factors, while still being true to your own voice.

Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis. See Chapter 15 “Readings: Examples of Essays” to read a sample persuasive essay.

Choose one of the topics you have been working on throughout this section. Use the thesis, evidence, opposing argument, and concessionary statement as the basis for writing a full persuasive essay. Be sure to include an engaging introduction, clear explanations of all the evidence you present, and a strong conclusion.

Key Takeaways

• The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion.
• An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way.
• A thesis that expresses the opinion of the writer in more specific terms is better than one that is vague.
• It is essential that you not only address counterarguments but also do so respectfully.
• It is also helpful to establish the limits of your argument and what you are trying to accomplish through a concession statement.
• To persuade a skeptical audience, you will need to use a wide range of evidence. Scientific studies, opinions from experts, historical precedent, statistics, personal anecdotes, and current events are all types of evidence that you might use in explaining your point.
• Make sure that your word choice and writing style is appropriate for both your subject and your audience.
• You should let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and respectfully and reasonably addressing opposing ideas.
• You should be mindful of the use of I in your writing because it can make your argument sound more biased than it needs to.
• Facts are statements that can be proven using objective data.
• Opinions are personal views, or judgments, that cannot be proven.
• In writing, you want to strike a balance between credible facts and authoritative opinions.
• Quantitative visuals present data graphically. The purpose of using quantitative visuals is to make logical appeals to the audience.
• Qualitative visuals present images that appeal to the audience’s emotions.

Writing for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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6.3: Persuasion

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• Kathryn Crowther et al.
• Georgia Perimeter College via GALILEO Open Learning Materials

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The Purpose of Persuasive Writing

The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies that more than one opinion on the subject can be argued.

The idea of an argument often conjures up images of two people yelling and screaming in anger. In writing, however, an argument is very different. An argument is a reasoned opinion supported and explained by evidence. To argue in writing is to advance knowledge and ideas in a positive way. Written arguments often fail when they employ ranting rather than reasoning.

Most of us feel inclined to try to win the arguments we enter. On some level, we all want to be right, and we want others to see the error of their ways. More times than not, however, arguments in which both sides try to win end up producing losers all around. The more productive approach is to persuade your audience to consider your opinion as a valid one, not simply the right one.

Bias in Writing

Everyone has various biases on any number of topics. For example, you might have a bias toward listening to music radio stations rather than talk radio or news programs. You might have a bias toward working at night rather than in the morning, or working by deadlines rather than getting tasks done in advance. These examples identify minor biases, of course, but they still indicate preferences and opinions.

Handling bias in writing and in daily life can be a useful skill. It will allow you to articulate your own points of view while also defending yourself against unreasonable points of view. The ideal in persuasive writing is to let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and a respectful and reasonable address of opposing sides.

The strength of a personal bias is that it can motivate you to construct a strong argument. If you are invested in the topic, you are more likely to care about the piece of writing. Similarly, the more you care, the more time and effort you will put forth and the better the final product will be.

The weakness of bias is when the bias begins to take over the essay—when, for example, you neglect opposing ideas, exaggerate your points, or repeatedly insert yourself ahead of the subject by using I too often. Being aware of all three of these pitfalls will help you avoid them.

The Structure of a Persuasive Essay

The following features make up a persuasive essay:

• Introduction and thesis
• Opposing and qualifying ideas
• Strong evidence in support of claim
• A compelling conclusion

Acknowledging Opposing Ideas and Limits to Your Argument

Because an argument implies differing points of view on the subject, you must be sure to acknowledge those opposing ideas. Avoiding ideas that conflict with your own gives the reader the impression that you may be uncertain, fearful, or unaware of opposing ideas. Thus it is essential that you not only address counterarguments but also do so respectfully.

Try to address opposing arguments earlier rather than later in your essay. Rhetorically speaking, ordering your positive arguments last allows you to better address ideas that conflict with your own because it allows you to focus on countering those arguments. This way, you leave your reader thinking about your argument rather than someone else’s. You have the last word.

Acknowledging points of view different from your own also has the effect of fostering more credibility between you and the audience. Readers will know from the outset that you are aware of opposing ideas and that you are not afraid to give them space. It is also helpful to establish the limits of your argument and what you are trying to accomplish. In effect, you are conceding early on that your argument is not the ultimate authority on a given topic. Such humility can go a long way toward earning credibility and trust with an audience ( ethos ). Audience members will know from the beginning that you are a reasonable writer, and they will trust your argument as a result. For example, in the following concessionary statement, the writer advocates for stricter gun control laws, but she admits it will not solve all of our problems with crime:

Although tougher gun control laws are a powerful first step in decreasing violence in our streets, such legislation alone cannot end these problems since guns are not the only problem we face.

Such a concession will be welcome by those who might disagree with this writer’s argument in the first place. To effectively persuade their readers, writers need to be realistic in their goals and humble in their approach to get readers to listen to their ideas. See Table of Phrases of Concession for some useful phrases of concession.

Try to form a thesis for each of the following topics. Remember the more specific your thesis, the better.

• Foreign policy
• Television and advertising
• Stereotypes and prejudice
• Gender roles and the workplace
• Driving and cell phones

Collaboration : Please share with a classmate and compare your answers. Choose the thesis statement that most interests you and discuss why.

Including Strong Supporting Evidence

Opinions are personal views, or judgments. An opinion is what an individual believes about a particular subject. However, an opinion in argumentation must have legitimate backing; adequate evidence and credibility should support the opinion. Consider the credibility of expert opinions. Experts in a given field have the knowledge and credentials to make their opinion meaningful to a larger audience; this credibility is one way that we make our arguments persuasive ( ethos ). For example, you seek the opinion of your dentist when it comes to the health of your gums, and you seek the opinion of your mechanic when it comes to the maintenance of your car. Both have knowledge and credentials in those respective fields, which is why their opinions matter to you. But the authority of your dentist may be greatly diminished should he or she offer an opinion about your car, and vice versa. In writing, you want to strike a balance between credible facts and authoritative opinions. Relying on one or the other will likely lose more of your audience than it gains.

On a separate sheet of paper, take three of the thesis statements you formed in Exercise 1 and list the types of evidence you might use in support of that thesis. Using the evidence you provided in support of the three thesis statements, come up with at least one counter-argument to each. Then write a concession statement, expressing the limits to each of your three arguments.

Using Visual Elements to Strengthen Arguments

Adding visual elements to a persuasive argument can often strengthen its persuasive effect. There are two main types of visual elements: quantitative visuals and qualitative visuals.

Quantitative visuals present data graphically. They allow the audience to see statistics spatially. The purpose of using quantitative visuals is to make logical appeals to the audience using reasoning ( logos ). Often we can provide information in data form to persuade the reader through logic. Quantitative visuals help display the information clearly. For example, sometimes it is easier to understand the disparity in certain statistics if you can see how the disparity looks graphically. Bar graphs, pie charts, Venn diagrams, histograms, and line graphs are all ways of presenting quantitative data in spatial dimensions.

Qualitative visuals present images that appeal to the audience’s emotions ( pathos ). Photographs and pictorial images are examples of qualitative visuals that can create an emotional appeal. Such images often try to convey a story, and seeing an actual example can carry more power than hearing or reading about the example. For example, one image of a child suffering from malnutrition will likely have more of an emotional impact than pages dedicated to describing that same condition in writing.

Writing at Work

You will find that many of the rhetorical devices used in writing are the same ones used in the workplace. When making a business presentation, you typically have limited time to get across your idea. Providing visual elements for your audience can be an effective timesaving tool. Quantitative visuals in business presentations serve the same purpose as they do in persuasive writing. They should make logical appeals by showing numerical data in a spatial design. Qualitative visuals should be pictures that might appeal to your audience’s emotions.

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Argument: Why do People Fall for Fake News?

31 Identifying Special Vocabulary in Argumentative Writing

Specialized vocabulary in “why do people fall for fake news”, introduction.

Because the title of this article is a question, you can expect the article to try to answer the question, and it does.  Rand and Pennycook, both university scholars, offer their answer based on their own research.  They also present a different answer proposed by other scholars.  Although they argue that their answer is stronger, they do not argue that the other answer is wrong.  Therefore, this article is a good example of an academic argument.  Let’s look at the article’s vocabulary from paragraphs 3 and 4

• Consensus (noun): agreement
• Debate (noun): An argument or disagreement about a topic
• Opposing (adjective): Disagreeing or holding opposite views
• Camp (noun): a group of people who agree on a controversial topic.
• Dispute (noun): argument; controversy

Argumentative Vocabulary in Paragraph 3

After the authors introduce the problem of people falling for (believing) fake news, they provide the following information in the third paragraph of the essay:

“The good news is that psychologists and other social scientists are working hard to understand what prevents people from seeing through propaganda. The bad news is that there is not yet a consensus on the answer.”

Much of the debate among researchers falls into two opposing camps . One group claims that our ability to reason is hijacked by our partisan convictions: that is, we’re prone to rationalization. The other group — to which the two of us belong — claims that the problem is that we often fail to exercise our critical faculties: that is, we’re mentally lazy.

Respectful Disagreement in Paragraph 4

In this paragraph, instead of criticizing the opposing camp, the authors explain why the lack of consensus is “a silver lining” (a benefit).  This shows that you, as a college writer, can argue in favor of your position while still acknowledging opposing views.  Here is how Rand and Pennycook disagree respectfully:

“However, recent research suggests a silver lining to the dispute: Both camps appear to be capturing an aspect of the problem. Once we understand how much of the problem is a result of rationalization and how much a result of laziness, and as we learn more about which factor plays a role in what types of situations, we’ll be better able to design policy solutions to help combat the problem.”

Argumentative Vocabulary in Paragraphs 5 & 6

The following words indicate that the authors have included research to support both theories about why people believe fake news. The words “evidence,” “support,” and “study” are commonly used in arguments in which authors show the reader exactly where they found their information.

• Theories (noun) – proposed ideas that attempt to answer a question.
• Contending (adjective) – arguing or strongly proposing
• View (noun) – position, opinion
• Evidence (noun) – information that supports a certain view or position
• Support (verb) – To argue in favor of; to show that an idea may be valid
• Position (noun) – Theory; opinion; view
• Study (noun) – A scholarly report that provides well-researched and trustworthy information on a topic.

In paragraph 5, the authors respectfully explain the view of the “opposing camp,” the social scientists who support the Rationalization Theory. In paragraph 6, they offer support for the Rationalization Theory even though their argument is intended to support the Cognitive Laziness Theory.

Paragraph 5:

The rationalization camp, which has gained considerable prominence in recent years, is built around a set of theories contending that when it comes to politically charged issues, people use their intellectual abilities to persuade themselves to believe what they want to be true rather than attempting to actually discover the truth. According to this view , political passions essentially make people unreasonable, even — indeed, especially — if they tend to be good at reasoning in other contexts. (Roughly: The smarter you are, the better you are at rationalizing.)

Paragraph 6:

Some of the most striking evidence used to support this position comes from an influential 2012 study in which the law professor Dan Kahan and his colleagues found that the degree of political polarization on the issue of climate change was greater among people who scored higher on measures of science literary and numerical ability than it was among those who scored lower on these tests. Apparently, more “analytical” Democrats were better able to convince themselves that climate change was a problem, while more “analytical” Republicans were better able to convince themselves that climate change was not a problem. Professor Kahan has found similar results in, for example, studies about gun control in which he experimentally manipulated the partisan slant of information that participants were asked to assess.

Practice Finding Argumentative Vocabulary in  “Why Do People Fall for Fake News?”

The remaining paragraphs of  “Why Do People Fall for Fake News?” contain some vocabulary words already identified in this exercise and new words that have not been identified yet.

Please read the rest of the article to find (1) other occurrences of the words already identified in the tables in this exercise and (2) new words that you think might be common in argumentative (persuasive) essays.

Supporting English Language Learners in First-Year College Composition Copyright © by Breana Bayraktar is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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100 Words and Phrases to use in an Essay

Thomas Babb

Writing a compelling essay involves much more than simply putting your thoughts on paper. It demands the use of a precise vocabulary that not only enriches your content but also structures it in a way that is both logical and engaging. The right words and phrases can transform your essay from a basic assignment to an insightful and persuasive piece of writing.

This guide introduces you to 100 essential words and phrases recommended by expert English tutors that will help you convey your ideas more effectively. From adding information to expressing contrasts, and from illustrating examples to summarising your points, these carefully selected terms will enhance the clarity and impact of your essays.

Adding Information

When crafting an essay, integrating additional details effectively can enrich the written content and present a well-rounded argument. Here's how you can use each phrase under this category:

1. Furthermore - Use this to add weight to a point already mentioned, providing further evidence without redundancy.

2. Moreover - Similar to "furthermore," it introduces information that not only adds to the argument but enhances it.

3. Similarly - This indicates that the upcoming point shares notable characteristics with the previous one, aiding in drawing parallels.

4. Additionally - Introduces extra information or arguments that augment the current discussion.

5. Also - A simpler form of "additionally" that integrates extra facts smoothly.

6. Likewise - Indicates similarity and supports points by showing how they relate to each other in terms of qualities or actions.

7. In addition - This phrase is useful for contributing additional supportive details in a clear manner.

8. As well as - Functions to include another subject or item into your discussion without diverging from the main topic.

9. Not only... but also - A powerful structure for emphasizing not just one, but two important points, enhancing the depth of the argument.

10. Alongside - Implies that the information being added runs parallel to the already established facts, reinforcing them.

These phrases, when used correctly, help to build a strong, cohesive narrative flow in your essays, guiding the reader through a logical progression of ideas. For more on enhancing your writing with effective information addition, explore resources like Oxford Royale's Essay Writing Tips .

Introducing Examples

Introducing concrete examples is crucial in illustrating and supporting your claims effectively in an essay. Here’s how to use each word or phrase linked to this category:

11. For instance - Introduces a specific example that illuminates a broader point, helping to clarify complex ideas.

12. For example - Functions similarly to "for instance," offering a direct illustration to support or demonstrate a claim.

13. Such as - Prepares the reader for an example that is part of a larger category, typically used to list items or concepts.

14. Like - Introduces comparisons or examples in a casual and relatable manner.

15. Particularly - Highlights an example that is especially relevant to the argument, focusing attention on significant details.

16. In particular - Similar to "particularly," but often used to introduce a standout example that underscores a critical point.

17. Including - Serves to add examples to a list that may already be understood to be part of the topic being discussed.

18. Namely - Specifies and introduces exact and often multiple examples or details directly related to the point.

19. Chiefly - Points to the most important or significant examples or reasons in support of an argument.

20. Mainly - Indicates that the examples provided are the primary ones to consider, focusing on the most relevant instances.

Effective use of these phrases not only clarifies your points but also strengthens your arguments by making abstract concepts tangible. For detailed guidance on how to incorporate examples effectively in your essays, refer to academic resources like Harvard College Writing Center .

Demonstrating Contrast

IB English tutors suggest that Using contrast effectively in your essays can highlight differences that clarify your points or show alternative perspectives. Here’s how to use each phrase to demonstrate contrast:

21. Conversely - Signals a stark contrast to what has just been discussed, often introducing an opposing viewpoint.

22. However - A versatile tool to introduce a contradiction or counterpoint, breaking from the previous line of reasoning.

23. Nevertheless - Indicates persistence of a stated fact or opinion despite the contrasting information that follows.

24. On the other hand - Used to present a different perspective or an alternative to the argument previously mentioned.

25. Although - Begins a sentence where the main clause contrasts with the lesser significant, conditional clause.

26. Even though - Similar to "although," but often emphasizes a stronger degree of contrast between the conflicting elements.

27. But - A simple and direct way to introduce a contradiction to the preceding statement.

28. Yet - Suggests a contrast that is surprising or unexpected based on the previous statements.

29. Instead - Introduces an alternative action or thought in response to what has been previously discussed.

30. Rather - Used to correct or propose a different idea from what was initially stated or understood.

These phrases are essential for essays where comparing and contrasting ideas, arguments, or perspectives is necessary to deepen understanding or enhance the argument’s complexity. To learn more about using contrast in writing, visit educational resources such as Purdue Online Writing Lab .

Showing Cause and Effect

A-Level English tutors point out that effectively indicating cause and effect relationships in your essays helps clarify the reasons things happen and the consequences that follow. Here’s how to use each word or phrase to illustrate these relationships:

31. Consequently - Signals a direct result from the action or situation mentioned, highlighting the effect or outcome.

32. Therefore - Used to introduce a logical conclusion or result that follows from the reasoning presented earlier.

33. Thus - Indicates a conclusion or result that is a natural consequence of the facts previously mentioned.

34. Hence - Similar to "thus," it conveys a consequence that is a logical extension from the argument or data presented.

35. Accordingly - Shows that an action or decision is a logical response to the circumstances or facts discussed.

36. As a result - Directly points out the outcome or effect resulting from a specific cause or set of conditions.

37. This leads to - Introduces a sequence where one event or fact causes another, often used to chain multiple effects.

38. It follows that - Used when deducing a conclusion that logically arises from the preceding argument or evidence.

39. Leading to - Connects an initial action or decision directly with its consequences, highlighting a progression of events.

40. Contributing to - Indicates that the action or event adds to a situation, leading to a particular result or effect.

Mastering the use of these phrases can enhance the persuasive power of your writing by clearly linking actions and their consequences.

Adding Emphasis

Effectively emphasising key points in your essays can make your arguments more compelling and memorable. Here’s how to appropriately use each word or phrase to add emphasis:

41. Significantly - Indicates that something is of great importance or consequence, drawing the reader's attention to the gravity of the point being made.

42. Importantly - Prioritises the following information as crucial for understanding the argument or situation.

43. Indeed - Reinforces the truth of a statement, often used to confirm and agree with a previously mentioned point that might be surprising or emphatic.

44. Absolutely - A strong affirmation that leaves no doubt about the veracity or importance of the statement.

45. Definitely - Communicates certainty about a fact or opinion, strengthening the author's stance.

46. Certainly - Similar to "definitely," it expresses a high degree of assurance about the information being provided.

47. Undoubtedly - Suggests that there is no doubt about the statement, reinforcing its truth and relevance.

48. Without a doubt - A more emphatic form of "undoubtedly," eliminating any ambiguity about the point’s validity.

49. Particularly - Highlights specific information as especially significant within a broader context.

50. Especially - Used to indicate that something holds more significance than other elements, often emphasizing exceptional cases or instances.

Using these expressions strategically can enhance the persuasive impact of your writing by underscoring the most critical elements of your argument. To see more words and further explore techniques for adding emphasis in academic writing, visit resources like Cambridge Dictionary Blog .

Explaining and Clarifying

In academic essays, clearly explaining and clarifying complex ideas is essential for effective communication. IGCSE tutors and GCSE tutors suggest that each of these phrases can be used to enhance understanding:

51. That is to say - Used to introduce a rephrasing or elaboration on something that has just been stated.

52. In other words - Helps clarify a statement by expressing it in different terms for better understanding.

53. To put it another way - Similar to "in other words," it offers an alternative explanation or perspective to ensure clarity.

54. To clarify - Directly states the intent to make something clearer or to resolve any misunderstandings.

55. To explain - Introduces a detailed explanation aimed at enhancing understanding of a complex issue or point.

56. This means that - Connects a statement or idea to its implications or necessary interpretations.

57. This implies - Suggests a deeper, often unspoken consequence or meaning behind the given information.

58. Put simply - Introduces a simpler or more straightforward version of what has been discussed, making it more accessible.

59. In simpler terms - Another phrase to ease comprehension by breaking down complex concepts into basic language.

60. Thus - Concludes an explanation by summarizing the logical result or conclusion derived from the argument made.

Using these phrases effectively can help articulate intricate arguments in a more digestible format, aiding the reader’s understanding and engagement.

Summarising and Concluding

Expert IB tutors and A-Level tutors recommend that effectively summarising and concluding your essays is crucial for reinforcing your main points and providing a satisfying closure to any persuasive essay. Here’s how to use each word or phrase to effectively wrap up your discussions:

61. In conclusion - Signals the beginning of the final summary, clearly stating that the argument is drawing to a close.

62. To sum up - Introduces a concise summary of the key points discussed, often used before the final conclusion.

63. Ultimately - Indicates a final, overarching conclusion derived from the arguments and evidence presented.

64. Finally - Marks the introduction of the last point or an additional important point that concludes the discussion.

65. Lastly - Similar to "finally," it is used to introduce the final argument or point in the list.

66. To conclude - Directly states the intent to wrap up the essay, leading into a summary of the main findings.

67. In summary - Offers a recap of the essential elements discussed, reinforcing the thesis without introducing new information.

68. All things considered - Provides an overall conclusion, taking into account all the points made throughout the essay.

69. In the final analysis - Suggests a thorough consideration of all aspects discussed, leading to a concluding viewpoint.

70. After all - Implies that the conclusion takes into account all arguments and evidences previously presented.

Mastering the use of these concluding phrases ensures that your essay ends on a strong note, summarising key points and reinforcing your argument.

Discussing Similarities

Highlighting similarities effectively can enhance your argument by showing connections and parallels between ideas or topics. Here’s how to use each phrase to discuss similarities in your essays:

71. Similarly - Indicates that what follows is in alignment with the previous statement, reinforcing the connection between two points.

72. Likewise - Also used to show agreement or similarity, it confirms that the upcoming point supports the previous one in terms of characteristics or outcomes.

73. Just as - Introduces a comparison, suggesting that the situation or argument is equivalent to another.

74. As with - Used before mentioning another example, indicating that it shares properties or conditions with what has been discussed.

75. Equally - Implies that two or more elements are on the same level in terms of importance, quality, or characteristics.

76. Analogous to - Introduces a more formal comparison, indicating that one situation is comparable to another, often used in more scientific or technical discussions.

77. Comparable to - Suggests that two things can be likened to each other, providing a basis for comparison.

78. In the same way - Confirms that the action, process, or idea mirrors another, reinforcing the similarity.

79. Just like - A more casual phrase used to draw a direct comparison, making the similarity clear and understandable.

80. Similarly important - Asserts that the importance or relevance of two or more aspects is equal, emphasising their comparative significance.

Utilising these phrases allows you to effectively link concepts and arguments, showing how they complement or mirror each other, which can strengthen your overall thesis. For further reading on comparing and contrasting ideas effectively, the University of North Carolina Writing Center offers excellent resources.

Providing Alternatives

Offering alternatives in your essays can demonstrate critical thinking by showing different possibilities or approaches. Here’s how to use each word or phrase to introduce alternative ideas:

81. Alternatively - Introduces a different option or suggestion, providing another route or perspective.

82. On the contrary - Used to present a direct opposition to the previously mentioned idea, emphasising a contrasting point.

83. Rather - Suggests a preference for one choice over another, typically used to propose a different approach or opinion.

84. Conversely - Indicates a reversal of what has been previously stated, introducing an opposing viewpoint.

85. Instead - Specifies a substitute or replacement, clearly stating that one option is to be considered in place of another.

86. On the flip side - Introduces a contrasting scenario or viewpoint in a more informal manner, often used in conversational or less formal writing.

87. Rather than - Presents a comparison between two choices, highlighting a preference for one over the other.

88. As an alternative - Explicitly states the introduction of a different option or method, providing variety to the discussion.

89. Either...or - Sets up a choice between two distinct options, forcing a decision that impacts the argument’s direction.

90. Neither...nor - Used to deny two possibilities simultaneously, often restructuring the argument by excluding common options.

Incorporating these phrases allows you to explore and present multiple facets of an issue, enriching the essay’s depth and persuasiveness. For tips on effectively presenting alternative arguments, visit Harvard College Writing Center .

Expressing Conditions

Effectively expressing conditions in your essays can help outline scenarios where certain outcomes or arguments hold true. Here’s how to use each word or phrase to specify conditions:

91. If - Introduces a conditional statement, setting up a scenario where a specific result depends on a preceding condition.

92. Unless - Specifies an exception to a general rule or statement, indicating that a condition will change the outcome if not met.

93. Provided that - Sets a stipulation or requirement for a scenario to occur, emphasizing that certain conditions must be satisfied.

94. Assuming that - Suggests a hypothesis or a precondition that needs to be accepted before proceeding with an argument or conclusion.

95. In case - Prepares for a situation that might occur, setting up precautions or actions based on potential scenarios.

96. Even if - Acknowledges that even under certain circumstances, the primary argument or conclusion still holds.

97. Only if - Restricts the conditions under which a statement or outcome is valid, narrowing down the scenarios to very specific ones.

98. Whether - Presents alternatives, usually offering a choice between possibilities within the condition stated.

99. As long as - Indicates that a condition is contingent upon the duration or continuation of a specified situation.

100. Given that - Introduces a premise as a fact, assuming its truth for the sake of argument or to advance the discussion.

Final Thoughts

In crafting compelling essays, the strategic use of specific words and phrases can significantly enhance both the clarity and persuasiveness of your writing. By mastering the use of these 100 essential terms, students can effectively structure their essays, convey complex ideas, and articulate contrasts and comparisons with precision. Each category of phrases serves a unique purpose, from adding information to providing alternatives, which empowers writers to construct well-rounded arguments and engage their readers more deeply.

As you continue to refine your essay-writing skills, remember that the power of your arguments often lies in the details—the precise words and phrases you choose to express your thoughts. The power of a well crafted essay introduction and precise essay conclusion should also not be overlooked. By integrating these tools into your writing repertoire, you are better equipped to present clear, persuasive, and engaging essays that stand out in academic settings.

How can I improve my essay planning process?

Effective essay planning begins with a clear understanding of the essay question. Break down the question to identify key terms and the required response. Create an outline to organise your main points and supporting arguments logically. Consider using a mind map to visually plot connections between ideas, which can spur creative thinking. Allocate time for research, writing, and revision within your plan. Practising essay plans for different questions can enhance your ability to organise thoughts quickly and efficiently, a crucial skill especially under exam conditions.

What makes an essay introduction effective?

An effective introduction grabs the reader's attention, sets the tone, and provides a clear thesis statement. Start with a hook such as a provocative question, a startling statistic, or a compelling quote. Provide some background information to set the context, ensuring it's directly relevant to the essay's question. The thesis statement should be concise and outline your main argument or response to the question. This setup not only intrigues but also informs the reader about the essay's focus, establishing your understanding and control of the subject.

How do I choose the best evidence for my essay?

The best evidence is relevant, credible, and supports your thesis directly. Use primary sources where possible as they provide first-hand accounts that you can analyse directly. When primary sources are not available, rely on peer-reviewed journals and reputable publications. Diversify your sources to avoid over-reliance on a single type of evidence, and critically evaluate sources for bias and reliability. Properly integrating this evidence into your argument involves summarising, paraphrasing, and quoting sources while always linking back to your main argument.

How can I make my essay arguments more persuasive?

To make your arguments more persuasive, begin with a clear, assertive thesis statement. Structure your essay so each paragraph introduces a single point supporting your thesis. Use credible evidence and explain how this supports your argument. Address potential counterarguments to show the depth of your understanding and strengthen your position by demonstrating why your approach is preferable. Employing a confident but respectful tone and precise language also enhances the persuasiveness of your essay.

What are common pitfalls in essay writing to avoid?

Common pitfalls in essay writing include poor structure, weak thesis statements, and lack of coherence. Avoiding these starts with a robust plan and clear outline. Stay on topic by linking each paragraph back to your thesis statement. Avoid plagiarism by properly citing all sources. Overly complex sentence structures can confuse readers, so strive for clarity and conciseness. Finally, neglecting proofreading can leave typographical and grammatical errors, which diminish the quality of your work, so always review your essay thoroughly.

How do I manage time when writing an essay under exam conditions?

Time management in exams is crucial. Allocate about 10% of your time for planning, 80% for writing, and 10% for revising. Quickly outline your main points to structure your essay from the start. Write your body paragraphs first, as these contain the bulk of marks, then your introduction and conclusion. Keep an eye on the clock and pace yourself to ensure you have enough time to adequately develop your arguments and conclude effectively.

What are the best practices for editing and proofreading essays?

After writing your essay, take a break before you start editing to give you a fresh perspective. Read your essay aloud to catch awkward phrasing and sentences that don't flow logically. Check for consistency in tense and point of view throughout the essay. Use spell-check tools, but do not rely on them solely—manually check for homophones and commonly confused words. Consider having someone else read your work to catch errors you might have overlooked and to provide feedback on the clarity of your arguments.

How can I develop a strong thesis statement?

A strong thesis statement is clear, concise, and specific. It should express one main idea that is debatable, meaning there is potential for argument. Reflect on the essay prompt and decide on your position regarding the topic. Your thesis should guide the reader through your arguments and indicate the rationale behind your viewpoint. It serves as the backbone of your essay, so ensure it is robust and directly linked to the question asked.

How do I handle counterarguments in my essays?

Handling counterarguments effectively involves acknowledging them and then refuting them with stronger evidence or reasoning. Present them fairly and objectively, then use logical, fact-based arguments to demonstrate why your position remains valid. This not only shows critical thinking but also strengthens your original argument by showing you have considered multiple perspectives.

What is the role of a conclusion in an essay?

The conclusion of an essay should effectively summarise the main arguments discussed while reaffirming the thesis statement. It should synthesise the information presented rather than introducing new ideas. Provide a final perspective on the topic or suggest implications, further research or practical applications to leave the reader with something to ponder. A strong conclusion can reinforce your argument and leave a lasting impression on the reader.

How can I ensure my essay flows logically?

To ensure logical flow, each paragraph should seamlessly connect to the next with clear transitions. Focus on structuring paragraphs around one main idea that supports your thesis. Use transitional words and phrases to show the relationship between paragraphs. Consistency in your argumentation style and maintaining a clear focus throughout the essay will help keep your writing coherent.

What techniques help maintain reader interest throughout an essay?

To maintain reader interest, start with a strong hook in your introduction and use engaging content like relevant anecdotes, striking statistics, or interesting quotes throughout your essay. Vary your sentence structure and use active voice to keep the narrative dynamic. Also, ensure your topic is relevant and your arguments are presented with passion and clarity.

How can I integrate quotes effectively in essays?

To integrate quotes effectively, introduce the quote with a sentence that sets up its relevance to your argument, then follow the quote with analysis or interpretation that ties it back to your main point. Do not rely heavily on quotes to make your points; use them to support your arguments. Ensure that every quote is properly cited according to the required academic style guide.

What are the differences between descriptive and argumentative essays?

Descriptive essays focus on detailing a particular subject to give the reader a clear image or understanding of the topic through vivid language and sensory details. In contrast, argumentative essays aim to persuade the reader of a particular viewpoint or position using evidence and reasoning. The former is more about painting a picture, while the latter is about convincing through argument.

How can I use feedback to improve my essay writing skills?

Feedback is invaluable for improving essay writing skills. Actively seek out feedback from teachers, peers, or tutors and focus particularly on recurring themes in their comments. Reflect on this feedback critically and apply it to your future essays. Regularly revisiting and revising your work based on constructive criticism allows you to develop a more refined and effective writing style over time.

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Written by: Thomas Babb

Thomas is a PhD candidate at Oxford University. He served as an interviewer and the lead admissions test marker at Oxford, and teaches undergraduate students at Mansfield College and St Hilda’s College. He has ten years’ experience tutoring A-Level and GCSE students across a range of subjects.

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• Solomon Islands
• South Africa
• South Georgia and the South Sandwich Islands
• Svalbard and Jan Mayen
• Switzerland
• Syrian Arab Republic
• Taiwan, Province of China
• Tanzania, United Republic of
• Timor-Leste
• Trinidad and Tobago
• Turkmenistan
• Turks and Caicos Islands
• United Arab Emirates
• United Kingdom
• United States
• United States Minor Outlying Islands
• Virgin Islands, British
• Virgin Islands, U.S.
• Wallis and Futuna
• Western Sahara

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Loaded Words: Vocabulary That Packs a Punch in Persuasive Writing

• Resources & Preparation
• Instructional Plan
• Related Resources

Loaded words elicit an emotional response—positive or negative—beyond their literal meaning and can significantly contribute to persuading others to adopt our point of view. For example, the noun plant generates no significant emotional response, but flower inspires a positive feeling and weed a negative feeling. Advertising depends on words meant to generate an emotional response: New, improved, and better than ever make a consumer feel good about a product. Judicious use of loaded words can influence readers' thinking by influencing their emotions. In this lesson, students recognize loaded words when reading and purposefully use them in persuasive writing.

From Theory to Practice

• Persuasive writing is an essential text form for intermediate students to learn.
• Persuasive writing involves choosing a strong opinion, planning support and evidence, researching supporting facts and data, and organizing the information into connected text with persuasive language.
• Persuasive writing follows a process of planning, drafting, revising, editing, and sharing with an audience.
• Loaded words reflect deliberate and purposeful vocabulary choice to help persuade a reader to the writer's point of view.

Common Core Standards

This resource has been aligned to the Common Core State Standards for states in which they have been adopted. If a state does not appear in the drop-down, CCSS alignments are forthcoming.

State Standards

This lesson has been aligned to standards in the following states. If a state does not appear in the drop-down, standard alignments are not currently available for that state.

NCTE/IRA National Standards for the English Language Arts

• 4. Students adjust their use of spoken, written, and visual language (e.g., conventions, style, vocabulary) to communicate effectively with a variety of audiences and for different purposes.
• 5. Students employ a wide range of strategies as they write and use different writing process elements appropriately to communicate with different audiences for a variety of purposes.
• 6. Students apply knowledge of language structure, language conventions (e.g., spelling and punctuation), media techniques, figurative language, and genre to create, critique, and discuss print and nonprint texts.
• 11. Students participate as knowledgeable, reflective, creative, and critical members of a variety of literacy communities.
• 12. Students use spoken, written, and visual language to accomplish their own purposes (e.g., for learning, enjoyment, persuasion, and the exchange of information).

Materials and Technology

• Computers with Internet access
• Interactive whiteboard or chart paper
• Loaded Words Chart
• Loaded Words in Persuasive Writing Rubric

Preparation

• Familiarize yourself with the concept of loaded words, and try any activities in which you plan to have the students participate.
• Bookmark the website of the Smithsonian Institution National Museum of Natural History or gather a collection of brochures and advertisements for local attractions.
• Prepare copies of the Loaded Words Chart or display the list for students to complete in pairs, and complete the task yourself before having the students do it.
• Choose the student writing sample(s) you will use for guided practice, and bookmark the sites or create printouts for students.

Student Objectives

Students will

• Understand the value of loaded words in persuasive text by defining and identifying examples
• Create an example of persuasive writing by revising a previous assignment to incorporate loaded words

Introduction

• Remind students that the purpose of persuasive writing is to convince a reader to see the subject from the writer's point of view or to agree with the writer’s opinion. Review with students the importance of considering the audience when writing. Stress that it's important to think about who the reader will be because different arguments will convince different people.
• Introduce the term loaded words . Tell students that when we give reasons for our arguments in persuasive writing, we need to think about the ideas, but we also need to think about the words we use. Explain that certain words can help to make readers feel positive or negative about an idea. For example, using words like healthy or safe cause a positive reaction from most people, but germs or caution might cause a negative reaction. We call words like this loaded words because they are loaded with the potential to generate emotions or feelings. Tell students that in this lesson they are going to learn about using loaded words to make their writing more persuasive.

Instruction

• With students, examine a piece of advertising or a brochure from a tourist attraction. The website of the Smithsonian Institution National Museum of Natural History or a local attraction in your community may also be a good choice for your students. Invite students to identify words that make them want to buy that product or go to that place. When they examine the Smithsonian Institution National Museum of Natural History site, students may notice words like excellence , new , award-winning , family , and interactive . Discuss with students whether these words are loaded with positive or negative feeling.
• Remind students that the words and arguments that writers use may be quite different, depending on who the reader is. For example, a brochure meant to persuade someone to visit an amusement park might use words like exciting , wild rides , fastest , highest . Ask students if these words would be more likely to appeal to an adventurous teenager or to a cautious parent. Have students suggest words that might make a more positive emotional impact on an older person. You might suggest the words beautiful , safe , fun , and family friendly .
• Provide students with the Loaded Words Chart or display the material on an overhead. Have students work in pairs to orally sort the words into categories of “positive,” “negative,” and “neither positive nor negative."  
• Provide students with a specific topic such as the environment. Invite students to brainstorm some loaded words that they might use in a persuasive piece about the environment. (Some loaded words that might elicit positive feelings are healthy , good for you , safe , and clean . Loaded words that elicit negative feelings might be poison , dangerous , irresponsible , and pollution .)

Guided Practice

• Bookmark a piece of published persuasive writing, such as Write Source: “Summer: 15 Days or 2 1/2 Months?” or Write Source: “Adopting a Pet from the Pound.”
• Have students work in pairs to highlight the loaded words. Note that there are no right answers: If a word or phrase evokes emotion for a reader, it’s a loaded word.

Independent Application

Suggest that students highlight any words they consider loaded in a sample of their own persuasive writing. Have them revise the piece to insert additional words intended to evoke emotion in the reader.

Ask students to read or listen to famous speeches on the website American Rhetoric , such as Dr. Martin Luther King's "I Have a Dream” speech, and highlight the loaded words. (Note that the website has some advertising, but if you bookmark a specific speech, it will download as a PDF without advertising.) This kind of directed close reading teaches students to be critical readers, building awareness of the choices writers—and speakers—make in choosing words that stir our emotions.

Student Assessment / Reflections

• When students examine published persuasive writing, note how they recognize and evaluate the effectiveness of each writer's use of loaded words. Keep anecdotal notes on their explanations of why they have highlighted specific words.
• During writing conferences, ask individual students to point out and explain the loaded words they have used in their own writing.
• Use the Loaded Words in Persuasive Writing Rubric for teacher or student self-assessment of the use of loaded words in persuasive writing.

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40 Strong Persuasive Writing Examples (Essays, Speeches, Ads, and More)

Learn from the experts.

The more we read, the better writers we become. Teaching students to write strong persuasive essays should always start with reading some top-notch models. This round-up of persuasive writing examples includes famous speeches, influential ad campaigns, contemporary reviews of famous books, and more. Use them to inspire your students to write their own essays. (Need persuasive essay topics? Check out our list of interesting persuasive essay ideas here! )

• Persuasive Essays
• Persuasive Speeches
• Advertising Campaigns

Persuasive Essay Writing Examples

From the earliest days of print, authors have used persuasive essays to try to sway others to their own point of view. Check out these top persuasive essay writing examples.

Professions for Women by Virginia Woolf

Sample lines: “Outwardly, what is simpler than to write books? Outwardly, what obstacles are there for a woman rather than for a man? Inwardly, I think, the case is very different; she has still many ghosts to fight, many prejudices to overcome. Indeed it will be a long time still, I think, before a woman can sit down to write a book without finding a phantom to be slain, a rock to be dashed against. And if this is so in literature, the freest of all professions for women, how is it in the new professions which you are now for the first time entering?”

The Crisis by Thomas Paine

Sample lines: “These are the times that try men’s souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country; but he that stands by it now, deserves the love and thanks of man and woman. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly: it is dearness only that gives every thing its value.”

Politics and the English Language by George Orwell

Sample lines: “As I have tried to show, modern writing at its worst does not consist in picking out words for the sake of their meaning and inventing images in order to make the meaning clearer. It consists in gumming together long strips of words which have already been set in order by someone else, and making the results presentable by sheer humbug.”

Letter From a Birmingham Jail by Dr. Martin Luther King Jr.

Sample lines: “We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed. Frankly, I have yet to engage in a direct action campaign that was ‘well timed’ in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word ‘Wait!’ It rings in the ear of every Negro with piercing familiarity. This ‘Wait’ has almost always meant ‘Never.’ We must come to see, with one of our distinguished jurists, that ‘justice too long delayed is justice denied.'”

Civil Disobedience by Henry David Thoreau

Sample lines: “Even voting for the right is doing nothing for it. It is only expressing to men feebly your desire that it should prevail. A wise man will not leave the right to the mercy of chance, nor wish it to prevail through the power of the majority. There is but little virtue in the action of masses of men.”

Go Gentle Into That Good Night by Roger Ebert

Sample lines: “‘Kindness’ covers all of my political beliefs. No need to spell them out. I believe that if, at the end of it all, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime.”

The Way to Wealth by Benjamin Franklin

Sample lines: “Methinks I hear some of you say, must a man afford himself no leisure? I will tell thee, my friend, what Poor Richard says, employ thy time well if thou meanest to gain leisure; and, since thou art not sure of a minute, throw not away an hour. Leisure is time for doing something useful; this leisure the diligent man will obtain, but the lazy man never; so that, as Poor Richard says, a life of leisure and a life of laziness are two things.”

The Crack-Up by F. Scott Fitzgerald

Sample lines: “Of course all life is a process of breaking down, but the blows that do the dramatic side of the work—the big sudden blows that come, or seem to come, from outside—the ones you remember and blame things on and, in moments of weakness, tell your friends about, don’t show their effect all at once.”

Open Letter to the Kansas School Board by Bobby Henderson

Sample lines: “I am writing you with much concern after having read of your hearing to decide whether the alternative theory of Intelligent Design should be taught along with the theory of Evolution. … Let us remember that there are multiple theories of Intelligent Design. I and many others around the world are of the strong belief that the universe was created by a Flying Spaghetti Monster. … We feel strongly that the overwhelming scientific evidence pointing towards evolutionary processes is nothing but a coincidence, put in place by Him. It is for this reason that I’m writing you today, to formally request that this alternative theory be taught in your schools, along with the other two theories.”

Open Letter to the United Nations by Niels Bohr

Sample lines: “Humanity will, therefore, be confronted with dangers of unprecedented character unless, in due time, measures can be taken to forestall a disastrous competition in such formidable armaments and to establish an international control of the manufacture and use of the powerful materials.”

Persuasive Speech Writing Examples

Many persuasive speeches are political in nature, often addressing subjects like human rights. Here are some of history’s most well-known persuasive writing examples in the form of speeches.

I Have a Dream by Dr. Martin Luther King Jr.

Sample lines: “And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal.”

Woodrow Wilson’s War Message to Congress, 1917

Sample lines: “There are, it may be, many months of fiery trial and sacrifice ahead of us. It is a fearful thing to lead this great peaceful people into war, into the most terrible and disastrous of all wars, civilization itself seeming to be in the balance. But the right is more precious than peace, and we shall fight for the things which we have always carried nearest our hearts—for democracy, for the right of those who submit to authority to have a voice in their own governments, for the rights and liberties of small nations, for a universal dominion of right by such a concert of free peoples as shall bring peace and safety to all nations and make the world itself at last free.”

Chief Seattle’s 1854 Oration

Sample lines: “I here and now make this condition that we will not be denied the privilege without molestation of visiting at any time the tombs of our ancestors, friends, and children. Every part of this soil is sacred in the estimation of my people. Every hillside, every valley, every plain and grove, has been hallowed by some sad or happy event in days long vanished. Even the rocks, which seem to be dumb and dead as they swelter in the sun along the silent shore, thrill with memories of stirring events connected with the lives of my people, and the very dust upon which you now stand responds more lovingly to their footsteps than yours, because it is rich with the blood of our ancestors, and our bare feet are conscious of the sympathetic touch.”

Women’s Rights Are Human Rights, Hillary Rodham Clinton

Sample lines: “What we are learning around the world is that if women are healthy and educated, their families will flourish. If women are free from violence, their families will flourish. If women have a chance to work and earn as full and equal partners in society, their families will flourish. And when families flourish, communities and nations do as well. … If there is one message that echoes forth from this conference, let it be that human rights are women’s rights and women’s rights are human rights once and for all.”

I Am Prepared to Die, Nelson Mandela

Sample lines: “Above all, My Lord, we want equal political rights, because without them our disabilities will be permanent. I know this sounds revolutionary to the whites in this country, because the majority of voters will be Africans. This makes the white man fear democracy. But this fear cannot be allowed to stand in the way of the only solution which will guarantee racial harmony and freedom for all. It is not true that the enfranchisement of all will result in racial domination. Political division, based on color, is entirely artificial and, when it disappears, so will the domination of one color group by another. … This then is what the ANC is fighting. Our struggle is a truly national one. It is a struggle of the African people, inspired by our own suffering and our own experience. It is a struggle for the right to live.”

The Struggle for Human Rights by Eleanor Roosevelt

Sample lines: “It is my belief, and I am sure it is also yours, that the struggle for democracy and freedom is a critical struggle, for their preservation is essential to the great objective of the United Nations to maintain international peace and security. Among free men the end cannot justify the means. We know the patterns of totalitarianism—the single political party, the control of schools, press, radio, the arts, the sciences, and the church to support autocratic authority; these are the age-old patterns against which men have struggled for 3,000 years. These are the signs of reaction, retreat, and retrogression. The United Nations must hold fast to the heritage of freedom won by the struggle of its people; it must help us to pass it on to generations to come.”

Freedom From Fear by Aung San Suu Kyi

Sample lines: “Saints, it has been said, are the sinners who go on trying. So free men are the oppressed who go on trying and who in the process make themselves fit to bear the responsibilities and to uphold the disciplines which will maintain a free society. Among the basic freedoms to which men aspire that their lives might be full and uncramped, freedom from fear stands out as both a means and an end. A people who would build a nation in which strong, democratic institutions are firmly established as a guarantee against state-induced power must first learn to liberate their own minds from apathy and fear.”

Harvey Milk’s “The Hope” Speech

Sample lines: “Some people are satisfied. And some people are not. You see there is a major difference—and it remains a vital difference—between a friend and a gay person, a friend in office and a gay person in office. Gay people have been slandered nationwide. We’ve been tarred and we’ve been brushed with the picture of pornography. In Dade County, we were accused of child molestation. It is not enough anymore just to have friends represent us, no matter how good that friend may be.”

The Union and the Strike, Cesar Chavez

Sample lines: “We are showing our unity in our strike. Our strike is stopping the work in the fields; our strike is stopping ships that would carry grapes; our strike is stopping the trucks that would carry the grapes. Our strike will stop every way the grower makes money until we have a union contract that guarantees us a fair share of the money he makes from our work! We are a union and we are strong and we are striking to force the growers to respect our strength!”

Nobel Lecture by Malala Yousafzai

Sample lines: “The world can no longer accept that basic education is enough. Why do leaders accept that for children in developing countries, only basic literacy is sufficient, when their own children do homework in algebra, mathematics, science, and physics? Leaders must seize this opportunity to guarantee a free, quality, primary and secondary education for every child. Some will say this is impractical, or too expensive, or too hard. Or maybe even impossible. But it is time the world thinks bigger.”   

Persuasive Writing Examples in Advertising Campaigns

Ads are prime persuasive writing examples. You can flip open any magazine or watch TV for an hour or two to see sample after sample of persuasive language. Here are some of the most popular ad campaigns of all time, with links to articles explaining why they were so successful.

Nike: Just Do It

The iconic swoosh with the simple tagline has persuaded millions to buy their kicks from Nike and Nike alone. Teamed with pro sports-star endorsements, this campaign is one for the ages. Blinkist offers an opinion on what made it work.

Dove: Real Beauty

Beauty brand Dove changed the game by choosing “real” women to tell their stories instead of models. They used relatable images and language to make connections, and inspired other brands to try the same concept. Learn why Global Brands considers this one a true success story.

Wendy’s: Where’s the Beef?

Today’s kids are too young to remember the cranky old woman demanding to know where the beef was on her fast-food hamburger. But in the 1980s, it was a catchphrase that sold millions of Wendy’s burgers. Learn from Better Marketing how this ad campaign even found its way into the 1984 presidential debate.

De Beers: A Diamond Is Forever

A diamond engagement ring has become a standard these days, but the tradition isn’t as old as you might think. In fact, it was De Beers jewelry company’s 1948 campaign that created the modern engagement ring trend. The Drum has the whole story of this sparkling campaign.

Volkswagen: Think Small

Americans have always loved big cars. So in the 1960s, when Volkswagen wanted to introduce their small cars to a bigger market, they had a problem. The clever “Think Small” campaign gave buyers clever reasons to consider these models, like “If you run out of gas, it’s easy to push.” Learn how advertisers interested American buyers in little cars at Visual Rhetoric.

American Express: Don’t Leave Home Without It

AmEx was once better known for traveler’s checks than credit cards, and the original slogan was “Don’t leave home without them.” A simple word change convinced travelers that American Express was the credit card they needed when they headed out on adventures. Discover more about this persuasive campaign from Medium.

Skittles: Taste the Rainbow

These candy ads are weird and intriguing and probably not for everyone. But they definitely get you thinking, and that often leads to buying. Learn more about why these wacky ads are successful from The Drum.

Maybelline: Maybe She’s Born With It

Smart wordplay made this ad campaign slogan an instant hit. The ads teased, “Maybe she’s born with it. Maybe it’s Maybelline.” (So many literary devices all in one phrase!) Fashionista has more on this beauty campaign.

Coca-Cola: Share a Coke

Seeing their own name on a bottle made teens more likely to want to buy a Coke. What can that teach us about persuasive writing in general? It’s an interesting question to consider. Learn more about the “Share a Coke” campaign from Digital Vidya.

Always: #LikeaGirl

Talk about the power of words! This Always campaign turned the derogatory phrase “like a girl” on its head, and the world embraced it. Storytelling is an important part of persuasive writing, and these ads really do it well. Medium has more on this stereotype-bashing campaign.   

Editorial Persuasive Writing Examples

Newspaper editors or publishers use editorials to share their personal opinions. Noted politicians, experts, or pundits may also offer their opinions on behalf of the editors or publishers. Here are a couple of older well-known editorials, along with a selection from current newspapers.

Yes, Virginia, There Is a Santa Claus (1897)

Sample lines: “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know that they abound and give to your life its highest beauty and joy. Alas! How dreary would be the world if there were no Santa Claus. It would be as dreary as if there were no Virginias.”

What’s the Matter With Kansas? (1896)

Sample lines: “Oh, this IS a state to be proud of! We are a people who can hold up our heads! What we need is not more money, but less capital, fewer white shirts and brains, fewer men with business judgment, and more of those fellows who boast that they are ‘just ordinary clodhoppers, but they know more in a minute about finance than John Sherman,’ we need more men … who hate prosperity, and who think, because a man believes in national honor, he is a tool of Wall Street.”

America Can Have Democracy or Political Violence. Not Both. (The New York Times)

Sample lines: “The nation is not powerless to stop a slide toward deadly chaos. If institutions and individuals do more to make it unacceptable in American public life, organized violence in the service of political objectives can still be pushed to the fringes. When a faction of one of the country’s two main political parties embraces extremism, that makes thwarting it both more difficult and more necessary. A well-functioning democracy demands it.”

The Booster Isn’t Perfect, But Still Can Help Against COVID (The Washington Post)

Sample lines: “The booster shots are still free, readily available and work better than the previous boosters even as the virus evolves. Much still needs to be done to build better vaccines that protect longer and against more variants, including those that might emerge in the future. But it is worth grabbing the booster that exists today, the jab being a small price for any measure that can help keep COVID at bay.”

If We Want Wildlife To Thrive in L.A., We Have To Share Our Neighborhoods With Them (Los Angeles Times)

Sample lines: “If there are no corridors for wildlife movement and if excessive excavation of dirt to build bigger, taller houses erodes the slope of a hillside, then we are slowly destroying wildlife habitat. For those people fretting about what this will do to their property values—isn’t open space, trees, and wildlife an amenity in these communities?”   

Persuasive Review Writing Examples

Book or movie reviews are more great persuasive writing examples. Look for those written by professionals for the strongest arguments and writing styles. Here are reviews of some popular books and movies by well-known critics to use as samples.

The Great Gatsby (The Chicago Tribune, 1925)

Sample lines: “What ails it, fundamentally, is the plain fact that it is simply a story—that Fitzgerald seems to be far more interested in maintaining its suspense than in getting under the skins of its people. It is not that they are false: It is that they are taken too much for granted. Only Gatsby himself genuinely lives and breathes. The rest are mere marionettes—often astonishingly lifelike, but nevertheless not quite alive.”

Harry Potter and the Sorcerer’s Stone (The Washington Post, 1999)

Sample lines: “Obviously, Harry Potter and the Sorcerer’s Stone should make any modern 11-year-old a very happy reader. The novel moves quickly, packs in everything from a boa constrictor that winks to a melancholy Zen-spouting centaur to an owl postal system, and ends with a scary surprise. Yet it is, essentially, a light-hearted thriller, interrupted by occasional seriousness (the implications of Harry’s miserable childhood, a moral about the power of love).”

Twilight (The Telegraph, 2009)

Sample lines: “No secret, of course, at whom this book is aimed, and no doubt, either, that it has hit its mark. The four Twilight novels are not so much enjoyed, as devoured, by legions of young female fans worldwide. That’s not to say boys can’t enjoy these books; it’s just that the pages of heart-searching dialogue between Edward and Bella may prove too long on chat and too short on action for the average male reader.”

To Kill a Mockingbird (Time, 1960)

Sample lines: “Author Lee, 34, an Alabaman, has written her first novel with all of the tactile brilliance and none of the preciosity generally supposed to be standard swamp-warfare issue for Southern writers. The novel is an account of an awakening to good and evil, and a faint catechistic flavor may have been inevitable. But it is faint indeed; novelist Lee’s prose has an edge that cuts through cant, and she teaches the reader an astonishing number of useful truths about little girls and about Southern life.”

The Diary of Anne Frank (The New York Times, 1952)

Sample lines: “And this quality brings it home to any family in the world today. Just as the Franks lived in momentary fear of the Gestapo’s knock on their hidden door, so every family today lives in fear of the knock of war. Anne’s diary is a great affirmative answer to the life-question of today, for she shows how ordinary people, within this ordeal, consistently hold to the greater human values.”   

What are your favorite persuasive writing examples to use with students? Come share your ideas in the WeAreTeachers HELPLINE group on Facebook .

Plus, the big list of essay topics for high school (120+ ideas) ..

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How To Humanize AI-Generated Text?

• Smodin Editorial Team
• Published: May 28, 2024

There’s no doubt that AI has revolutionized academia and streamlined essay and research paper writing. However, it certainly has its limitations. AI-generated content often lacks the emotional understanding that makes writing relatable and human. Plus, the last thing you want is your professor handing back your essay, saying it was “100% written by AI,” and giving you a zero.

But if you’re sitting on a bunch of AI text, it’s nothing to lose sleep over. In this article, we’ll cover 13 ways to humanize AI-generated content. Once you implement some of these ideas in your work, you can enhance the emotional connection while ensuring your writing maintains academic integrity.

From idiomatic expressions to injecting personality to humanize AI-generated text, let’s get started!

1. Use an AI Humanizer

An AI humanizer tool can significantly enhance the reliability of AI-generated text (ironic, isn’t it?).

AI humanizers are tools designed to give artificial intelligence-generated content human-like qualities. This can make it easier for the content to speak to readers. These tools understand and mimic human nuances, which help bridge the gap between mechanical outputs and engaging speech.

If you’re in academia, this could make your research paper more enjoyable to read and effectively deliver your intended thesis statement.

2. Incorporate Personal Anecdotes

Personal anecdotes are a powerful way to make your creative writing sound less robotic. Weave personal stories into your text and see how it creates a direct connection to your reader. This will make the content feel more genuine and relatable.

Besides enriching the narrative, this strategy also enhances its persuasive power. Personal anecdotes bring abstract concepts to life, providing real-life examples that readers can connect with. This helps in improving engagement and maintaining a reader’s interest.

3. Use Idiomatic Expressions

Always try to sprinkle your AI content with idiomatic expressions. They make everything sound a lot more natural and human. Idioms help convey emotions and thoughts in a way that straightforward language usually can’t.

When you use phrases like “break the ice” or “once in a blue moon,” you enrich the language and reflect cultural aspects that human readers can relate to. This strategy can break down the robotic feel of AI text to give it a familiar, conversational tone.

4. Inject Personality

If you want to humanize AI-written content, you have to inject some personality into it. A distinct voice adds color, making the text more relatable and memorable for readers.

Personality can come from humor, a unique perspective, or even a signature style of writing that aligns with an institution.

By reflecting human traits like curiosity, enthusiasm, or skepticism, AI content gains a distinct flavor that separates it from robotic text. This approach is very useful if you’re trying to ensure your research paper is actually interesting to read while still being functional.

5. Vary Sentence Structure

AI’s outputs can be pretty monotonous, to add to it being robotic and tiresome. Varying the length and structure of your sentences adds rhythm and flow, making the reading experience more dynamic.

Short sentences can emphasize key points; longer, more complex sentences can delve into details and ideas. Variation mirrors natural human speech patterns, helping to maintain reader engagement.

Also, varied sentence structures help clarify meaning and enhance storytelling, making the entire text more appealing and relatable. The best part about this strategy? It’s simple yet super effective.

6. Show Empathy and Emotion

To resonate with a reader, incorporating empathy and emotion is a must. Including these elements plays on the reader’s feelings, challenges, and, goals. Statements like “We’ve all been there” or “It can be frustrating when…” create a bond of understanding. While AI has come a long way, it still can’t effectively convey the feelings of a human.

Always look to address your reader’s emotions and empathize with their experiences. That way, your writing will feel more supportive and authentic.

7. Use Direct Address and Questions

Directly addressing readers and asking questions brings AI-written content closer to human writing. Phrases like “Have you ever thought about…” or “You might be wondering…” engage the reader personally. It transforms the content into a conversation rather than a monologue. Do you get where we’re going with this?

Questions prompt readers to reflect on their own experiences, making the text feel less generic.

8. Apply Contractions and Informal Language

Unless you’re writing a technical or formal document, use contractions. Instead of “do not,” use “don’t,” and instead of “it is,” use “it’s.” This is how people talk in real life, so it gives AI-generated content a relaxed, conversational tone.

Contractions and informal language are a great way to break down the rigidity associated with artificial intelligence text. By using simple, everyday words and casual phrasing, the text feels warmer and more approachable.

But remember that you need to find the right balance between informal and clear language to maintain professionalism while making the text more readable.

9. Reflect Natural Speech Patterns

This involves using familiar rhythms, intonations, and pauses used in spoken language. Colloquial expressions and sentence fragments are a great way to add a human feel, showing how people actually talk.

Embrace these patterns and make the text flow more naturally, reducing the mechanical feel of AI-generated articles. But, maintaining clarity is crucial so the writing doesn’t become too casual.

10. Avoid Excessive Jargon or Technical Language

Using too much jargon or technical language can make AI text feel inaccessible, especially when it’s not needed. Yes, some specific terms may be necessary, but it’s important to limit it where possible for clarity.

Instead, opt for simpler words and phrases that any person assessing your work can understand. When complex terms are unavoidable, provide brief explanations to ensure understanding. This will make your AI-generated essays more likely to successfully get your point across. Your reader will grasp your work without feeling overwhelmed.

Note that you won’t have to worry about this for technical writing or formal essays.

11. Edit for Warmth

You can’t just post or hand in AI-generated content, especially if you’re at a high level in academia. Interestingly enough, a study from the Humanities & Social Sciences Communications found that AI usage increases with degree level. So, if you’re at a high level, it’s even more important to give your AI-generated work a human touch.

To do this, rephrase robotic-sounding text for something that will pique the reader’s interest while still remaining formal. In this sense, your word choice will become very important, as academic essays still need to maintain a certain level of professionalism.

12. Fact-Checking

Fact-checking should never be skipped when it comes to humanizing AI-written content. Accuracy and trust build credibility, especially in high-level academia. Although AI content generators tend to use the same data sources as humans, errors can still slip through.

Carefully verify facts, dates, and statistics to keep everything readable. Cross-reference all your sources, especially for sensitive or debatable topics.

13. Rewrite Over-Used AI Phrases

Rewriting over-used AI phrases breathes new life into your text. Some AI tools rely on repetitive phrases, which is why their outputs are more predictable. Identify and rework these cliches so your text is more aligned with that of human writers. This will also help you stand out in a classroom where everyone else could be relying heavily on unedited AI-written text.

Instead of following the same predictable patterns, go for creative expressions and a varied sentence structure. Create content that’s well-aligned with your unique writing style.

Why Humanize AI-Generated Text?

If you don’t even know why you should edit AI-generated content, here are some reasons you should start using the above tips:

• Lack of human understanding : Although AI writing tools typically use natural language processing (NLP), they often lack the complex emotional understanding needed for proper storytelling.
• Search engine preference : Search engines favor quality content that engages users. Humanizing AI-written content can improve rankings, helping your target audience find you. This is also applicable to research papers that are uploaded to websites like ResearchGate.
• Emotional connection : Readers want to be able to relate to your work and the points you’re making. Humanizing AI-generated content fosters an emotional connection that can help more people understand your work better.
• Creative edge : Humanizing AI text brings creativity to content creation. This enables you to deliver original, fresh perspectives that are distinct from generic, robotic writing.

Humanize AI Text With Smodin

Humanizing AI content is important for building emotional connections with readers. Whether it’s a creative writing essay or a research paper, this is important. By using strategies like injecting personality, varying sentence structures, and empathizing, you can transform robotic text into relatable narratives.

With tools like Smodin, you can refine AI content to reflect human creativity and understanding better. Smodin uses advanced technology to humanize AI content while retaining accuracy and clarity. It’s an AI tool that has features like rewriting, summarization, and AI chat.

Smodin harnesses human creativity to transform AI-written text into something that feels engaging and personal. You can also make use of Smodin Writer , which can honestly cut your work in half.

You can effortlessly create, edit, and optimize text that speaks directly to your audience. Does the tool support multiple languages, you ask? Yes! It’s designed to cater to global students, giving everyone a way to make AI text read like human-written content. Just run it through the Rewriter tool, and you’ll be well on your way.

It’s also worth mentioning that Smodin has a Plagiarism Checker , so you’re guaranteed to receive content that’s original, on top of being accurate and human-sounding.