farm stand business plan

An official website of the United States government Here’s how you know

• Translated Resources |
• Service Centers |
• Local Dashboard

Farmers.gov is not optimized for this browser. Please use the latest versions of Chrome, Edge, or Safari for the best experience. Dismiss

Find your state/county's agriculture data and USDA resources on your farmers.gov Local Dashboard !

How to Start a Farm: Plan Your Operation

Think about your operation from the ground up and start planning for your business.  A good farm business plan is your roadmap to start-up, profitability, and growth, and provides the foundation for your conversation with USDA about how our programs can complement your operation. 

Keep reading about planning your business below, get an overview of the beginning farmer's journey , or jump to a different section of the farmer's journey.

On This Page

Why you need a farm business plan.

A comprehensive business plan is an important first step for any size business, no matter how simple or complex. You should create a strong business plan because it:

• Will help you get organized . It will help you to remember all of the details and make sure you are taking all of the necessary steps.
• Will act as your guide . It will help you to think carefully about why you want to farm or ranch and what you want to achieve in the future. Over time, you can look back at your business plan and determine whether you are achieving your goals.
• Is required to get a loan . In order to get an FSA loan, a guarantee on a loan made by a commercial lender, or a land contract, you need to create a detailed business plan . Lenders look closely at business plans to determine if you can afford to repay the loan.

How USDA Can Help

Whether you need a good get-started guide, have a plan that you would like to verify, or have a plan you’re looking to update for your next growth phase, USDA can help connect you to resources to help your decisions.

Your state's beginning farmer and rancher coordinator  can connect you to local resources in your community to help you establish a successful business plan. Reach out to your state's coordinator for one-on-one technical assistance and guidance. They can also connect you with organizations that specifically serve beginning farmers and ranchers.

It is important to know that no single solution fits everyone, and you should research, seek guidance, and make the best decision for your operation according to your own individual priorities.

Build a Farm Business Plan

There are many different styles of business plans. Some are written documents; others may be a set of worksheets that you complete. No matter what format you choose, several key aspects of your operation are important to consider.

Use the guidelines below to draft your business plan. Answering these kinds of questions in detail will help you create and develop your final business plan. Once you have a business plan for your operation, prepare for your visit to a USDA service center. During your visit, we can help you with the necessary steps to register your business and get access to key USDA programs.

Business History

Are you starting a new farm or ranch, or are you already in business? If you are already in business:

• What products do you produce?
• What is the size of your operation?
• What agricultural production and financial management training or experience do you, your family members, or your business partners have?
• How long have you been in business?

Mission, Vision, and Goals

This is your business. Defining your mission, vision and goals is crucial to the success of your business. These questions will help provide a basis for developing other aspects of your business plan.

• What values are important to you and the operation as a whole?
• What short- and long-term goals do you have for your operation?
• How do you plan to start, expand, or change your operation?
• What plans do you have to make your operation efficient or more profitable ?
• What type of farm or ranch model (conventional, sustainable, organic, or alternative agricultural practices) do you plan to use?

Organization and Management

Starting your own business is no small feat. You will need to determine how your business will be structured and organized, and who will manage (or help manage) your business. You will need to be able to convey this to others who are involved as well.

• What is the legal structure of your business? Will it be a sole proprietorship, partnership, corporation, trust, limited liability company, or other type of entity?
• What help will you need in operating and managing your farm or ranch?
• What other resources, such as a mentor or community-based organization , do you plan to use?

Marketing is a valuable tool for businesses. It can help your businesses increase brand awareness, engagement and sales. It is important to narrow down your target audience and think about what you are providing that others cannot.

• What are you going to produce ?
• Who is your target consumer ?
• Is there demand for what you are planning to produce?
• What is the cost of production?
• How much will you sell it for and when do you expect to see profit ?
• How will you get your product to consumers ? What are the transportation costs and requirements?
• How will you market your products?
• Do you know the relevant federal, state, and local food safety regulations? What licensing do you need for your operation?

Today there are many types of land, tools, and resources to choose from. You will need to think about what you currently have and what you will need to obtain to achieve your goals.

• What resources do you have or will you need for your business?
• Do you already have access to farmland ? If not, do you plan to lease, rent, or purchase land?
• What equipment do you need?
• Is the equipment and real estate that you own or rent adequate to conduct your operation? If not, how do you plan to address those needs?
• Will you be implementing any conservation practices to sustain your operation?
• What types of workers will you need to operate the farm?
• What additional resources do you need?

Now that you have an idea of what you are going to provide and what you will need to run your operation you will need to consider the finances of your operation.

• How will you finance the business?
• What are your current assets (property or investments you own) and liabilities (debts, loans, or payments you owe)?
• Will the income you generate be sufficient to pay your operating expenses, living expenses, and loan payments?
• What other sources of income are available to supplement your business income?
• What business expenses will you incur?
• What family living expenses do you pay?
• What are some potential risks or challenges you foresee for your operation? How will you manage those risks?
• How will you measure the success of your business?

Farm Business Plan Worksheets

The Farm Business Plan Balance Sheet can help gather information for the financial and operational aspects of your plan.

Form FSA-2037 is a template that gathers information on your assets and liabilities like farm equipment, vehicles and existing loans.

• FSA-2037 - Farm Business Plan - Balance Sheet
• FSA-2037 Instructions

Planning for Conservation and Risk Management

Another key tool is a conservation plan, which determines how you want to improve the health of your land. A conservation plan can help you lay out your plan to address resource needs, costs and schedules.

USDA’s Natural Resources Conservation Service (NRCS) staff are available at your local USDA Service Center to help you develop a conservation plan for your land based on your goals. NRCS staff can also help you explore conservation programs and initiatives, such as the Environmental Quality Incentives Program (EQIP) .

Conservation in Agriculture

Crop insurance, whole farm revenue protection and other resources can help you prepare for unforeseen challenges like natural disasters.

Disaster Recovery

Special Considerations

Special considerations for businesses.

There are different types of farm businesses each with their own unique considerations. Determine what applies to your operation.

• Organic Farming  has unique considerations. Learn about organic agriculture , organic certification , and the  Organic Certification Cost Share Program  to see if an organic business is an option for you. NRCS also has resources for organic producers and offers assistance to develop a conservation plan.
• Urban Farming  has special opportunities and restrictions. Learn how USDA can help farmers in urban spaces .
• Value-Added Products . The Agricultural Marketing Resource Center (AgMRC) is a national virtual resource center for value-added agricultural groups.
• Cooperative.  If you are interested in starting a cooperative, USDA’s Rural Development Agency (RD) has helpful resources to help you begin . State-based  Cooperative Development Centers , partially funded by RD, provide technical assistance and education on starting a cooperative.

Special Considerations for Individuals

Historically Underserved Farmers and Ranchers: We offer help for the unique concerns of producers who meet the USDA definition of "historically underserved,"  which includes farmers who are:

• socially disadvantaged
• limited resource
• military veterans

Women: Learn about specific incentives, priorities, and set asides for  women in agriculture within USDA programs.

Heirs' Property Landowners: If you inherited land without a clear title or documented legal ownership, learn how USDA can help Heirs’ Property Landowners gain access to a variety of programs and services

Business Planning

Creating a good business plan takes time and effort. The following are some key resources for planning your business.

• Farm Answers from the University of Minnesota features a library of how-to resources and guidance, a directory of beginning farmer training programs, and other sources of information in agriculture. The library includes business planning guides such as a Guide to Developing a Business Plan for Farms and Rural Businesses and an Example Business Plan .
• The Small Business Administration (SBA) offers information about starting, managing, and transitioning a business.

SCORE is a nonprofit organization with a network of volunteers who have experience in running and managing businesses. The Score Mentorship Program partners with USDA to provide:

• Free, local support and resources, including business planning help, financial guidance, growth strategies.
• Mentorship through one-on-one business coaching -- in-person, online, and by phone.
• Training from subject matter experts with agribusiness experience.
• Online resources and step-by-step outlines for business strategies.
• Learn more about the program through the Score FAQ .

Training Opportunities

Attend field days, workshops, courses, or formal education programs to build necessary skills to ensure you can successfully produce your selected farm products and/or services. Many local and regional agricultural organizations, including USDA and Cooperative Extension, offer training to beginning farmers.

• Cooperative Extension  offices address common issues faced by agricultural producers, and conduct workshops and educational events for the agricultural community.
• extension.org  is an online community for the Cooperative Extension program where you can find publications and ask experts for advice.

Now that you have a basic plan for your farm operation, prepare for your visit to a USDA service center.

2. Visit Your USDA Service Center

How to Start a Farm with USDA

Get an  overview of the beginning farmer's journey  or jump to a specific page below.

Find Your Local Service Center

USDA Service Centers are locations where you can connect with Farm Service Agency, Natural Resources Conservation Service, or Rural Development employees for your business needs. Enter your state and county below to find your local service center and agency offices. If this locator does not work in your browser, please visit offices.usda.gov.

Learn more about our Urban Service Centers . Visit the Risk Management Agency website to find a regional or compliance office  or to find an insurance agent near you.

•  1-800-815-8559
•  Locations
•  Enroll in Online Banking
•  Online Banking Login

20 Tips You Should Consider When Creating Your AG Business Plan

by FCSC | May 28, 2024 | FCSC Blog , Industry Insights

Embarking on an agricultural venture, whether it’s running a beef ranch out East or managing a large produce business, is both thrilling and daunting at the same time. Creating an effective, sustainable, and profitable business plan from which to run your entire company appears overwhelming at first glance. However, our Farm Credit of Southern Colorado team is here to help you create a solid business plan or recreate one you already have in place to improve upon. We fully understand the myriad considerations of starting or enhancing your agricultural enterprise. From navigating legal structures to defining your goals and objectives, establishing governance strategies, and making crucial decisions, we’ve got you covered every step of the way.

Let us make the development of this critical document easier for you! We’ve put together a guide that walks you through all the intricacies of organizing a new plan and ensures your journey toward viability is smooth sailing.

How to Create a Helpful Business Plan for Your Farm

A well-crafted business plan is one of the most important foundational pieces of planning for success in the agricultural realm. Whether you’re drafting your very first business plan or revamping an existing one, it’s essential to cover all your bases to be well-prepared for all situations. Here are some key points to consider covering within your plan:

1. Operational Plan: Map out your vision, your mission, and the strategies you will use to achieve your goals. A clear roadmap will guide your actions and keep you focused on your goals.

3. Set Goals and Budgets: Creating a business growth strategy can be more manageable when you start from where you would like your business. Goals give you focus, create budgets, and help you understand if your plan is reasonable. They can also validate whether you’re on the right growth path.

4. Licenses and Certifications: While every farming operation’s certification and license will differ depending on the type of product they produce, it’s crucial to complete your research and ensure you are fully certified and licensed where you need to be. Ensure there is a yearly check-in for reestablishments of all documentation as well.

5. Company History: Record all the pivotal moments in your business from its origins to the present day to organize milestones, accomplishments, and the work of influential figures into a cohesive narrative. It is helpful to record your farm’s progress and story.

6. Inventory: Markup a consistent monthly or quarterly game plan to check in and count your farming inventory. Make sure to include physical count, spot checking, cycle counting, and new product ordering, amongst any other item nuances you may have in your operation.

7. Establish Sales and Distribution Channels: Identify the most suitable sales and distribution channels for your agricultural products to calculate your potential net profit. Explore options such as direct business-to-consumer, partnerships and networks with distributors, and growth paths to get into larger markets and supply chains.

8. Financing Opportunities: Find ways to obtain financing, grants, or loans to further your growth and expansion. Identify potential sources of income and create a comprehensive budget to support your business goals, including forward acquisitions and other growth options.

9. Emergency Protocols: A guide that includes roles, responsibilities, relevant contact information, and resources available in the case of emergency. This plan should consist of assessing damage, protecting property, minimizing damage or business disruptions, and determining the appropriate actions after the incident.

10. File Records: Keep proper records of finances, transactions, inventories, and other vital information to track progress and make informed decisions. Accurate recordkeeping is critical for compliance, financial analysis, and strategic planning.

11. Risk Management: Identify potential risks and develop strategies to mitigate them, protecting your business from unexpected challenges. Engaging and managing risks will help protect your assets and business continuity.

13. Mental Health: Prioritize self-care and well-being to ensure resilience and sustainability. Farm work can be demanding, and maintaining mental and emotional well-being is essential to long-term success.

14. Field Transition Plan: Define follow-up procedures and plans to ensure a smooth transition of ownership and operations. Succession planning is essential to preserve the legacy of your business and ensure its continuity across generations.

15. Environmental Stewardship: Create a map to implement sustainable farming practices, conserve natural resources, and promote biodiversity. A solid hold on your business’ sustainable operations is crucial to appeal to the current customer market in this greener age.

16. Environmental Preparedness: Due to weather and environmental factors like droughts, freezing temperatures, hail, pests, and diseases, you must be prepared to plan and react to each. Adapting to climate change and reducing environmental risks requires careful planning and adaptation that fits your personal business needs.

17. Knowledge Expansion: Ensure you have a game plan encouraging you and your employees to expand their knowledge bases and improve their expertise constantly. Focusing on further education is the steppingstone to sustainability and diversification within your organization.

18. Growth Strategy: Conduct a detailed outline that lists your actions to expand operations, increase revenue, and boost market reach. You’ll want to evaluate the financial, market, and industry positions to establish clear objectives to help your business develop over time.

19. Labor and Workload: Farming can be physically demanding and labor intensive, requiring long hours, especially during critical periods such as planting or harvesting. Managing and coordinating workers’ energy can be difficult, especially in large operations.

20. Marketing: Create a comprehensive marketing strategy to promote your product or service, reach your target audience, and generate sales. Effective marketing strategies will help you build brand awareness, attract customers, and generate revenue. Utilize social media platforms to target your audience directly.

With Farm Credit of Southern Colorado by your side, you’ll be equipped with the knowledge, resources, and support you need to thrive in the competitive agricultural landscape. Our team is here to help not only with the ag financial and ag insurance side of things but also with your farm’s business planning and operational logistics. We take pride in also being an educational resource for our customer-owners, so never hesitate to ask for assistance ! Let’s embark on this journey together and pave the way for your local agricultural venture’s success.

Sample Farm Business Plan

Writing a business plan is a crucial step in starting a farm. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring farm business owners, having access to a sample farm business plan can be especially helpful in providing direction and gaining insight into how to draft their own farm business plan.

Download our Ultimate Farm Business Plan Template

Having a thorough business plan in place is critical for any successful farm venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A farm business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The farm business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your farm as Growthink’s Ultimate Farm Business Plan Template , but it can help you write a farm business plan of your own.

Farm Business Plan Example – GreenAcres Harmony

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

At GreenAcres Harmony, we are embarking on an ambitious journey to revolutionize the way Bostonians experience farm products. Based in the heart of Boston, our mission is to provide the community with fresh, sustainably grown produce that not only nourishes the body but also supports the environment. By harnessing innovative farming techniques and a commitment to sustainability, we aim to establish a strong connection with our customers, offering them a taste of what truly fresh, quality produce can be. Our farm is not just a place of business; it’s a beacon for environmental stewardship and a testament to the power of community engagement in fostering a healthier, greener future.

Our journey to date has been marked by significant accomplishments and a clear set of success factors that underscore our potential for growth. Our dedication to sustainable farming practices has not only set us apart in the industry but has also fostered a deep sense of trust and loyalty among our customers. Our strategic location in Boston provides us with direct access to a vibrant and growing market of health-conscious consumers. Furthermore, our team’s expertise in both agriculture and business management has been instrumental in navigating the complexities of the market and positioning GreenAcres Harmony as a leader in the sustainable agriculture space. These factors, combined with our commitment to quality and sustainability, lay a solid foundation for our future success.

The agricultural industry, particularly the segment focusing on sustainable and locally grown produce, is experiencing a significant surge in demand. This trend is driven by an increasing awareness of environmental issues and a growing commitment among consumers to support practices that are beneficial to the planet. In Boston, this shift is particularly evident, with more individuals seeking out farm-to-table experiences and prioritizing the freshness and sustainability of their food. This evolving market landscape presents an opportune moment for GreenAcres Harmony, as our core values and business model align perfectly with the current consumer trends. Our focus on sustainability, coupled with the high quality of our produce, positions us to capture a substantial share of this growing market.

Our target customers are health-conscious individuals and families residing in Boston who prioritize quality, freshness, and sustainability in their food choices. These consumers are typically well-informed about the benefits of locally grown produce and are willing to invest in products that support their health and environmental values. Additionally, we cater to local businesses, such as restaurants and cafes, looking to enhance their menus with fresh, high-quality ingredients. Understanding the preferences and values of our target customers enables us to tailor our offerings and marketing strategies to meet their specific needs, fostering a loyal customer base committed to supporting local, sustainable agriculture.

Top Competitors: – Local Organic Farms: Offering a similar range of fresh, organic produce. – Big Agriculture: Competing on price and scale but lacking in local and sustainable practices.

Competitive Advantages: Our competitive edge lies in our unwavering commitment to sustainability and the quality of our produce. Unlike big agricultural companies, we focus on local, sustainable farming practices that resonate with our target market. Additionally, our direct engagement with the community through farm-to-table events and partnerships with local businesses sets us apart, creating a unique brand experience that cannot be replicated by our competitors.

Our marketing strategy emphasizes the exceptional quality, sustainability, and community focus of our products and services. By leveraging a robust online presence, including social media and a user-friendly website, we aim to connect with our customers on a deeper level, sharing our story and the benefits of sustainable farming. Our promotional efforts extend beyond the digital realm, with community engagement initiatives, participation in local farmers’ markets, and partnerships with local restaurants and cafes playing a crucial role in building our brand and expanding our reach. These efforts are complemented by public relations campaigns and sponsorships of community events, all designed to enhance our visibility and reputation in the market. Through a combination of online marketing, community engagement, and strategic partnerships, we aim to position GreenAcres Harmony as the go-to source for fresh, locally grown produce in Boston.

Our operations are centered around ensuring the highest quality and sustainability of our farm products. Key operational processes include sustainable farming practices, efficient supply chain management, and effective quality control measures. Milestones to be accomplished involve expanding our product range, increasing our market reach through partnerships, and achieving specific sustainability certifications that further validate our commitment to environmental stewardship. These operational strategies and milestones are designed to optimize our farm’s productivity and impact, ensuring that we not only meet but exceed our customers’ expectations.

Our management team comprises seasoned professionals with extensive experience in agriculture, business management, and sustainability. This diverse skill set ensures a holistic approach to running GreenAcres Harmony, from the day-to-day farm operations to strategic business planning and sustainability initiatives. Our team’s passion for sustainable agriculture and commitment to our community’s well-being are the driving forces behind our farm’s mission, guiding us towards achieving our goal of becoming a leader in sustainable farming in Boston.

Welcome to GreenAcres Harmony, a novel agricultural endeavor situated in the heart of Boston, MA. As a newly established farm, we pride ourselves on being a local source of high-quality produce and farm products. Recognizing the scarcity of premium local farms in our area, we have stepped up to fill this vital gap, aiming to serve the residents of Boston with the freshest and finest agricultural goods.

At GreenAcres Harmony, our offerings are diverse and cater to a wide range of dietary and culinary needs. Our product line includes a variety of fresh produce, ensuring that our customers have access to vegetables and fruits that are not only local but also surpass conventional quality standards. In addition to produce, we provide an assortment of dairy products, eggs, and meat products, all sourced from our farm where ethical and sustainable farming practices are paramount. Our apiary also allows us to supply honey, a natural sweetener and a kitchen staple for many of our customers. Our commitment to quality and freshness sets us apart and ensures that every item we sell is of the highest standard.

Located in the bustling city of Boston, MA, GreenAcres Harmony is strategically positioned to serve the local community efficiently. Our presence in Boston enables us to maintain close relationships with our customers, ensuring that we remain attuned to their needs and preferences. This proximity to our customer base is not just a logistical advantage but also fosters a sense of community and mutual support, which is central to our ethos.

Our confidence in the success of GreenAcres Harmony is grounded in several key factors. Firstly, our founder brings invaluable experience from previously running a successful farm, equipping us with the knowledge and skills necessary for our venture. Moreover, we stand out from our competitors by offering fresher and superior quality produce, dairy, eggs, meat, and honey. This commitment to excellence is what we believe will endear us to our customers and ensure our longevity in the market.

Since our inception on January 4, 2024, as a S Corporation, we have achieved several milestones that underscore our potential for success. Notably, we have developed a distinctive logo and company name that reflect our brand’s ethos and values. Additionally, we have secured an ideal location that not only facilitates our farming operations but also enhances our accessibility to customers. These accomplishments, while early in our journey, are indicative of our strategic approach and our dedication to establishing GreenAcres Harmony as a cornerstone of the Boston community.

The Farm industry in the United States is a significant sector of the economy, with a market size of over $400 billion. This industry includes a wide range of activities such as crop production, livestock farming, and agricultural services. The market size of the Farm industry is expected to continue growing steadily in the coming years, driven by increasing demand for food products, technological advancements in agriculture, and government support for the sector.

One of the key trends in the Farm industry is the growing popularity of organic and sustainable farming practices. Consumers are becoming more conscious of where their food comes from and are increasingly seeking out products that are produced in an environmentally friendly and socially responsible manner. This trend bodes well for GreenAcres Harmony, as a new Farm serving customers in Boston, MA, that focuses on sustainable farming methods and offers organic produce to its customers.

Another trend in the Farm industry is the increasing focus on local food production and distribution. Consumers are showing a preference for locally grown and sourced products, as they are perceived to be fresher, healthier, and better for the environment. GreenAcres Harmony, being located in Boston, MA, is well-positioned to take advantage of this trend by providing locally grown produce to its customers and establishing strong relationships with local restaurants, markets, and consumers.

Below is a description of our target customers and their core needs.

Target Customers

GreenAcres Harmony will target local residents in Boston, MA, who are increasingly seeking fresh, locally-sourced produce for their daily nutrition needs. This customer segment values sustainability and is willing to pay a premium for food that is grown in an environmentally friendly manner. By offering a range of organic fruits, vegetables, and other farm products, GreenAcres Harmony will cater to this growing demand among health-conscious consumers.

The farm will also attract families looking for fresh, high-quality ingredients to prepare their meals. Parents concerned with the nutritional value of their children’s diet will find GreenAcres Harmony’s offerings particularly appealing. The farm will tailor its product range to include kid-friendly options, making it easier for families to incorporate healthy eating habits into their routines.

In addition to serving individual consumers, GreenAcres Harmony will target local restaurants and small grocery stores seeking to differentiate themselves by offering locally-sourced, organic produce. Establishing partnerships with these businesses will not only expand the farm’s market reach but also strengthen the local food ecosystem in Boston, MA. This strategy will enable GreenAcres Harmony to become a key player in the community’s sustainable food movement.

Customer Needs

GreenAcres Harmony caters to the growing demand for high-quality fresh produce among Boston residents. Customers can expect a range of farm-fresh vegetables and fruits, harvested at the peak of their ripeness, ensuring maximum flavor and nutritional value. This emphasis on quality meets the desires of health-conscious consumers looking for nutritious food options.

In addition to fresh produce, GreenAcres Harmony provides a variety of dairy products, eggs, meat products, and honey, satisfying a broad spectrum of dietary preferences and needs. Customers appreciate the convenience of accessing a wide array of farm-to-table essentials under one roof. This variety ensures that households can enjoy fresh, wholesome meals, contributing to a healthier lifestyle.

Furthermore, GreenAcres Harmony understands the importance of ethical and sustainable farming practices in today’s environmentally aware society. Customers can trust that the products they purchase are produced with respect for the environment and animal welfare. This commitment not only fulfills the need for responsible consumption but also aligns with the values of many Boston residents, making GreenAcres Harmony a preferred choice for discerning shoppers.

GreenAcres Harmony’s competitors include the following companies:

Wilson Farm is known for its wide range of produce, including fresh fruits, vegetables, meats, and bakery items. They operate on a large scale and their products are available at competitive price points, making them accessible to a broad customer base. Wilson Farm is located in Lexington, MA, and serves the Greater Boston area, attracting customers looking for high-quality, locally-sourced food products. One of their key strengths is their reputation for quality and freshness, as well as their ability to offer a wide variety of products year-round. However, their size and focus on a broad market can sometimes lead to a less personalized shopping experience for customers seeking niche or artisanal products.

Meadow Mist Farm specializes in grass-fed meats, free-range eggs, and a selection of dairy products, including artisanal cheeses. They are based in Lexington, MA, and cater to customers prioritizing ethically raised and organic products. Their products are priced at a premium, reflecting the quality and sustainable farming practices used. Meadow Mist Farm serves a niche market of health-conscious consumers and those interested in supporting local, sustainable agriculture. Their key strength is their commitment to environmental stewardship and animal welfare, which resonates well with their target customer segment. However, their focus on a specific range of products and higher price points may limit their appeal to a broader audience.

Pakeen Farm, located in Canton, MA, offers a unique blend of products and services, including a pick-your-own operation for fruits like apples and pumpkins, a Christmas tree farm, and a farm stand selling a variety of local produce and goods. They serve customers in the Greater Boston area looking for family-friendly agricultural experiences as well as high-quality, locally-grown produce. Pakeen Farm’s pricing is competitive, especially for activities and experiences, which attracts a diverse customer base. Their strength lies in their ability to provide a multifaceted farm experience that combines retail with agri-tourism. However, their seasonal operations and dependence on weather conditions can be seen as a weakness, as it may affect their revenue and customer flow outside of peak seasons.

Competitive Advantages

At GreenAcres Harmony, we take pride in offering fresher and better quality fresh produce, dairy products, eggs, meat products, and honey compared to our competitors. Our commitment to sustainability and eco-friendly farming practices not only ensures the health and safety of our customers but also contributes to the preservation of our planet. We utilize organic farming techniques that enhance the nutritional value and taste of our products, making them superior in every aspect. Our close proximity to Boston allows us to deliver our products fresh, ensuring that our customers enjoy the full flavor and benefits of our offerings. This direct farm-to-table approach minimizes the time between harvest and consumption, which is a key factor in maintaining the freshness and quality of our products.

In addition to our premium product offerings, our innovative business model incorporates a customer-centric approach that sets us apart. We engage with our customers through community-supported agriculture (CSA) programs, farm tours, and educational workshops that foster a deeper understanding and appreciation for sustainable farming practices. By doing so, we not only build a strong, loyal customer base but also create a sense of community around our brand. Our dedication to transparency and ethical farming practices resonates with consumers who are increasingly conscious of the environmental and social impact of their purchasing decisions. Furthermore, our use of technology and data analytics allows us to optimize our operations and tailor our offerings to meet the specific needs and preferences of our customers, providing us with a significant competitive advantage in the Boston market.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

At the heart of GreenAcres Harmony’s offerings is a wide range of fresh produce, encompassing everything from leafy greens to succulent fruits and crisp vegetables. This diverse selection caters to the needs of health-conscious consumers seeking nutrient-rich options. Prices for their fresh produce generally range from $2 to $4 per pound, reflecting both the quality and freshness that the farm prides itself on.

In addition to fresh produce, GreenAcres Harmony provides a variety of dairy products. Their range includes fresh milk, cheese, and yogurt, all produced from cows and goats raised in a natural and healthy environment. The prices for their dairy products are competitive, with milk selling for around $4 per half gallon, cheese priced at $6-$10 per pound depending on the variety, and yogurt at $5 per quart. These products are not only a testament to the farm’s commitment to quality but also to their dedication to sustainable farming practices.

Eggs are another staple at GreenAcres Harmony, offering consumers the choice of purchasing eggs sourced from chickens that roam freely in pastures. This free-range approach ensures that the eggs are not only fresher but also richer in nutrients compared to those from caged birds. The average price for a dozen eggs is set at $5, which is a reflection of their quality and the ethical farming practices employed by GreenAcres Harmony.

For those interested in meat products, GreenAcres Harmony offers a selection of beef, pork, and poultry. All their livestock are raised in a stress-free environment, allowing them to grow at a natural pace without the use of growth hormones or antibiotics. This results in meat that is not only healthier but also more flavorful. The prices for their meat products vary, with beef priced at around $10 per pound, pork at $8 per pound, and poultry at $6 per pound. These prices are indicative of the farm’s commitment to providing high-quality, sustainable, and ethically raised meat to the community.

Finally, GreenAcres Harmony produces honey, a sweet addition to their product lineup. Their honey comes from bees that pollinate the very crops and flowers on the farm, ensuring a product that is pure and of high quality. A 12-ounce jar of honey is priced at approximately $8, offering a natural sweetener option that supports local agriculture and promotes the health of the local ecosystem.

Overall, GreenAcres Harmony’s range of products and services is designed to meet the growing demand for locally sourced, sustainable, and ethical food choices. Their pricing strategy reflects their commitment to quality, sustainability, and the support of local agriculture, making them a valued addition to the Boston community.

Promotions Plan

GreenAcres Harmony embarks on an ambitious journey to captivate the hearts and palates of Bostonians with its array of fresh, sustainably grown farm products. Recognizing the vast potential and the competitive nature of the market, the farm employs a multifaceted promotional strategy designed to create a strong brand presence, foster community engagement, and drive sales. At the core of these efforts lies a robust online marketing strategy, complemented by a variety of other innovative promotional tactics.

Online marketing emerges as a pivotal component of GreenAcres Harmony’s promotional arsenal. The farm will leverage the power of social media platforms like Instagram, Facebook, and Twitter to connect with potential customers, share the farm’s story, and showcase its products through visually appealing content and engaging stories. Email marketing campaigns will serve as a direct channel to communicate with subscribers, offering them exclusive insights, promotions, and updates on the farm’s offerings. Furthermore, a user-friendly website will act as the digital storefront for GreenAcres Harmony, featuring an online shop where customers can conveniently purchase products, learn about sustainable farming practices, and stay informed about upcoming events and workshops.

Yet, online marketing is just the beginning. GreenAcres Harmony will also invest in community engagement initiatives to build meaningful relationships with local residents and businesses. Hosting farm-to-table events, workshops, and tours on-site will invite the community to experience the farm’s operations firsthand, fostering a deeper connection with the brand. Partnerships with local restaurants and cafes to supply fresh produce will not only expand the farm’s reach but also underscore its commitment to supporting local economies and sustainability.

To further amplify its visibility, GreenAcres Harmony will participate in local farmers’ markets and food festivals. These events offer invaluable opportunities to engage directly with customers, receive immediate feedback, and increase brand recognition through face-to-face interactions. Offering product samples and showcasing the quality and freshness of its produce will help GreenAcres Harmony stand out in a crowded marketplace.

Additionally, public relations efforts will play a crucial role in boosting the farm’s profile. Crafting press releases and working with local media outlets to feature stories about GreenAcres Harmony’s initiatives, achievements, and contributions to the community will enhance its reputation and credibility among consumers. Sponsoring local community events and initiatives will further demonstrate the farm’s commitment to giving back and supporting the well-being of its community.

In conclusion, GreenAcres Harmony’s promotional strategy is a comprehensive blend of online marketing, community engagement, participation in local events, and public relations efforts. By effectively implementing these tactics, GreenAcres Harmony expects to attract a loyal customer base, increase its market share, and contribute positively to the sustainability and health of the Boston community.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of GreenAcres Harmony, there are several key day-to-day operational processes that we will perform.

• Monitoring and Adjusting Crop Health: We continuously monitor the health of our crops, using both traditional methods and modern technology. This includes checking for pests, diseases, and ensuring optimal soil conditions. Any issues are addressed immediately to prevent crop loss.
• Harvesting and Post-Harvest Handling: Daily assessments determine which crops are ready for harvest. We then follow strict post-harvest handling protocols to ensure the produce remains fresh and high-quality until it reaches the customer.
• Order Fulfillment and Delivery: We process customer orders promptly, organizing and packing produce for delivery. Our delivery system is optimized for efficiency, ensuring customers in Boston, MA, receive their orders in a timely manner.
• Customer Service and Feedback: We maintain open lines of communication with our customers for inquiries and feedback. This helps us improve our services and resolve any issues swiftly.
• Inventory Management: We manage our inventory closely, tracking produce availability and supply levels to meet customer demand without overproducing. This process includes forecasting demand based on historical data and current trends.
• Quality Control: Every batch of produce undergoes quality control checks to ensure it meets our high standards. This includes visual inspections and, if necessary, taste tests.
• Financial Management: Daily financial transactions are recorded and analyzed. This includes tracking income from sales and managing expenses such as labor, seeds, and equipment maintenance.
• Equipment and Infrastructure Maintenance: Regular maintenance checks and repairs of our farming equipment and infrastructure ensure that operations run smoothly and efficiently without unexpected disruptions.
• Marketing and Promotions: We engage in daily marketing activities to promote our farm and its products. This includes social media updates, email newsletters, and participation in local food markets.
• Compliance and Sustainability Practices: We ensure all farming practices comply with local regulations and strive for sustainability. This involves water conservation, using organic farming methods, and reducing waste.

GreenAcres Harmony expects to complete the following milestones in the coming months in order to ensure its success:

• Secure the Farm Location: Finalize the acquisition or lease of agricultural land within a reasonable distance from Boston, MA, ensuring that the land is fertile and suitable for the types of crops and livestock GreenAcres Harmony intends to produce.
• Obtain Necessary Permits and Licenses: Navigate through local, state, and federal regulations to acquire all necessary permits and licenses required for farming operations, including but not limited to environmental, health, and business operating permits.
• Build and Prepare Farm Infrastructure: Develop the necessary farm infrastructure, including irrigation systems, greenhouses, livestock enclosures, and storage facilities, ensuring that all structures are built to meet or exceed industry standards for sustainability and efficiency.
• Launch Our Farm: Officially start farming operations by planting the first crops and/or acquiring the first batch of livestock. This launch includes initiating marketing efforts to build brand awareness within the target market of Boston, MA.
• Establish Distribution Channels: Forge relationships with local markets, restaurants, and food distributors in the Boston area, as well as setting up an online sales platform, to ensure that GreenAcres Harmony has multiple avenues for selling its products directly to consumers and through B2B sales.
• Implement Sustainable Practices: Fully integrate sustainable and eco-friendly farming practices into daily operations, such as composting, organic farming, water conservation techniques, and renewable energy use, to not only mitigate environmental impact but also to appeal to eco-conscious consumers.
• Reach $15,000/Month in Revenue: Achieve the financial milestone of generating at least $15,000 in monthly sales from the sale of produce and livestock. This goal is critical for demonstrating the farm’s viability and supporting further growth and investment.
• Develop a Loyal Customer Base: Through quality products, excellent customer service, and community engagement, build a loyal customer base that not only regularly purchases GreenAcres Harmony products but also advocates for the brand within their networks.
• Evaluate and Expand Product Lines: Based on customer feedback and market demand, periodically evaluate the farm’s product offerings and consider expanding into new crops, livestock, or value-added products such as jams, cheeses, or meats to diversify income sources and meet market needs. Completing these milestones will position GreenAcres Harmony for long-term success by ensuring operational efficiency, regulatory compliance, market presence, and financial stability.

GreenAcres Harmony management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Chloe King, President

Chloe King, President, brings a wealth of experience to GreenAcres Harmony, backed by a proven track record of success in the agricultural sector. Having successfully managed a farm previously, Chloe possesses a deep understanding of the operational, financial, and strategic facets of running a sustainable agricultural business. Her leadership skills, combined with her hands-on experience in farm management, position her perfectly to steer GreenAcres Harmony toward achieving its mission of sustainable farming and community engagement. Chloe’s ability to navigate the challenges of agricultural business, from crop production to market strategies, makes her an invaluable asset to the team and a key player in ensuring the long-term success of GreenAcres Harmony.

To reach our growth goals, GreenAcres Harmony requires significant financial investment. This funding will be allocated towards expanding our farming operations, enhancing our marketing efforts, and further developing our sustainability initiatives. Our financial plan outlines the need for capital investment to support these areas, ensuring that we can continue to provide our customers with high-quality, sustainable produce while also expanding our reach and impact within the community.

Financial Statements

Balance sheet.

[insert balance sheet]

Income Statement

[insert income statement]

Cash Flow Statement

[insert cash flow statement]

Farm Business Plan Example PDF

Download our Farm Business Plan PDF here. This is a free farm business plan example to help you get started on your own farm plan.  

How to Finish Your Farm Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your farm business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Farm Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Farm Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Farm Business Plan

You’ve come to the right place to create your farm business plan.

We have helped over 5,000 entrepreneurs and business owners create business plans and many have used them to start or grow their farms.

Below are links to each section of a small farm business plan template. It can be used to create a vegetable farm business plan, fruit farm business plan, agriculture farm business plans or many other types of rural businesses.

Sample Business Plan For Farms & Agricultural Businesses

• Executive Summary – The Executive Summary is the most important part of your business plan. It is a brief description of your farm, its products and services, potential market opportunity, and competitive advantage.
• Company Overview – Also called the Company Analysis, here, you will provide a detailed description of your agriculture business history, its products and other services, and business structure.
• Industry Analysis – In the Industry Analysis, you will provide an in-depth analysis of the industry in which your farm operates including industry trends, market size and growth, and government regulations.
• Customer Analysis – In the Customer Analysis, you will identify your target market and provide insights into their purchasing habits. You will also create customer segments and discuss your marketing strategy for reaching them.
• Competitive Analysis – In the Competitive Analysis, you will identify your direct competition and provide insights into their strengths and weaknesses. You will also discuss your competitive advantage and how you plan to stay ahead of the competition.
• Marketing Plan – The Marketing Plan includes a discussion of your marketing strategy and tactics along with your pricing strategy. You will also provide a budget for your marketing activities including attending farmers’ markets or advertising a farm stand.
• Operations Plan – In the Operations Plan, you will discuss your farm’s day-to-day operations. You will also provide your business goals that you plan to achieve and a budget for your operating expenses.
• Management Team – In this section, you will provide a brief overview of the farm owners and farm management team, their experience in the agricultural industry, and the organizational chart.
• Financial Plan – In this section, you will provide three-year financial statements for your farm. This will include your income statements, projected balance sheets, and cash flow statements.

Next Section: Executive Summary >

Farm Business Plan FAQs

What is a farm business plan.

A farm business plan is a plan to start and/or grow your farm business. Among other things, a good agriculture farm business plan outlines your business concept, identifies your target audience , presents your marketing plan and details your financial projections.

You can  easily complete your farm business plan using our Farm Business Plan Template here .

What Are the Main Types of Farms?

There are many types of farms. Some have commercial farms that produce crops and agricultural products for sale. Others have cooperative farms owned by people who pool their resources together and share profits among themselves. There are also vegetable farms, dairy, micro, organic, poultry, subsistence, or urban farms.

What Are the Main Sources of Revenues and Expenses for a Farm?

The primary source of revenue for a farm is the sale of its farmed goods such as rice, corn, milk, beef, chicken, depending on the kind of farm a business is.

Some key expenses for a farm are labor expenses, production costs like irrigation, fertilizer, water, and machinery maintenance.

How Do You Get Funding for Your Agriculture Business?

Farm business plans often receive funding from bank loans. Financing is also typically available from grants offered by local and state governments. Personal savings, credit card financing and angel investors are other funding options. This is true for starting any agricultural business.

What are the Steps To Start a Farm Business?

Starting a farming business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

• Develop An Agricultural Business Plan - The first step in starting a business is to create a detailed agriculture business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  It should also include your business goals and mission statement. You can quickly complete your farm business plan using our Farm Business Plan Template here .
• Choose Your Legal Structure - It's important to select an appropriate legal entity for your farm business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your farm business is in compliance with local laws.
• Register Your Agriculture Business - Once you have chosen a legal structure, the next step is to register your farm business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 
• Identify Financing Options - It’s likely that you’ll need some capital to start your farm business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 
• Choose a Business Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 
• Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 
• Acquire Necessary Farm Equipment & Supplies - In order to start your agricultural business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 
• Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your farm business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful farm business and agribusiness planning:

• How to Start a Farm Business

Where Can I Get a Farm Business Plan PDF?

You can download our free farm business plan template PDF here . This is a good farm business plan template you can use in PDF format.

OSU Extension Service

• OSU Extension Catalog

Is Starting a Farm Stand Right for You?

Maud Powell, Extension Small Farms and associate professor of practice, Southern Oregon Research & Extension Center; and Melissa Fery, Extension Small Farms agent, Benton, Lane and Linn counties, and associate professor of practice, Department of Crop and Soil Science; both of Oregon State University

EM 9274 • March 2020

A farm stand can be an excellent way to sell your products directly to customers. If you have a good location and marketable products, a stand can help expand your customer base and improve your farm’s name recognition. Follow these steps to decide whether a farm stand is right for you and whether it could benefit your existing operation.

Lifestyle and location

Opening your farm to the public can affect your lifestyle — including your privacy and personal space. If you live on the farm, consider creating separation between the farm stand and your home with distance or visual barriers. Decide how comfortable you feel having customers explore the farm, and set boundaries for customers using signs, fencing or natural barriers. Clearly post days and hours of operation to deter early morning or late-night customers.

Think about your farm’s location. Most successful farm stands have a loyal community of people who support them. If your farm is on or near a road that gets significant traffic, your business may also attract visitors passing through the area. The farm stand’s curb appeal and a welcoming environment, with safe access off and back onto the road, will help draw customers. If you are counting on moving a lot of your products through your farm stand, location is critical.

Keeping legal and safe

The state of Oregon recognizes farm stands as important for the direct-marketing of farm products. But it also imposes many rules and regulations. Oregon law defines farm stands as structures “designed and used for the sale of farm crops or livestock grown on the farm operation, or grown on the farm operation and other farm operations in the local agricultural area.”

Farm stands range from simple, mobile structures used seasonally to sell one crop, to permanent buildings open year-round that sell many different farm products. Some farm stands are staffed with employees, while others rely on the honor system for payment.

Land-use permits. When working with your county to establish a farm stand, the most critical variable to research is your property’s zoning. Farm stands are an acceptable use on land zoned as Exclusive Farm Use, Rural Service and Rural Residential. Zoning will determine the permitting process, as specific rules pertain to each zone. Zoning also affects the cost of the required permits.

Permits on EFU properties allow for the sale of incidental retail items in the farm stand, such as bottled water or shopping bags with your farm logo. They also allow the use of fee-based activities to promote the farm stand, such as farm tours, food-preparation classes and outdoor farm-to-table dinners. However, income from these retail items and activities must not make up more than 25% of the farm stand’s total annual sales.

A permit for a farm stand consisting of off-street parking and signs, plus a card table and honor system of receiving payment may be less expensive than a farm stand that has a building structure. Permit fees depend on the county where the farm stand is located.

Building permits. Some farm stands are housed in existing buildings, while others are as simple as a sheet of plywood placed across two sawhorses under a shade tent. Your infrastructure depends on the quantity and makeup of the products you are selling. If you plan on having members of the public (customers) in your farm stand structure, the building code requirements may be more rigorous than for a structure meant only for product storage or display. Contact your local Building Division and Building official to confirm the specific requirements. Under Oregon law, farm stands can only be used for the sale of farm crops or livestock. “Farm crops or livestock” includes both fresh and processed farm crops and livestock grown on your farm operation, or grown on your farm operation and other farm operations in the local agricultural area. “Processed crops and livestock” includes jams, syrups, apple cider, animal products and other similar farm crops and livestock that have been processed and converted into another product but not prepared food items. Farm stands may not be used to host indoor public events or offer overnight accommodations.

Other permits may include floodplain, electrical, plumbing, mechanical, septic, or road approach.

Food safety. The Oregon Department of Agriculture’s Food Safety program will work with you to determine if your farm stand requires a food license. There are license exemptions if you are selling only fruit, vegetables, eggs and honey produced on your farm. If you are selling products from other farmers, or meat or milk products, check with your local food inspector to determine license and labeling requirements. If you plan to sell food for immediate consumption, such as baked goods that incorporate your farm produce, or for special events, you will need proper permits from your county health department. To help ensure food safety at your farm stand, always:

• Protect produce from pests, road dust and other environmental contaminants.
• Store food off the ground or in rigid containers.
• Provide washing stations for hands and produce.
• Consider what is needed to keep your products fresh, including refrigeration units.

Before visiting your county planning department. Clearly develop your site plan and formulate your questions. Your site plan should include:

• Existing landscaping.
• Access (commercial road approach).
• The size and location of your farm-stand structure.
• The size and location of the parking area.
• Proposed Americans with Disabilities Act parking compliance and circulation, if required. https://www.access-board.gov/guidelines-and-standards/buildings-and-sites/about-the-ada-standards/guide-to-the-ada-standards
• The size and location of any signs.

County planners also consider how your farm stand may affect neighboring farms and land uses.

It can also be helpful to include a business plan when requesting permits. This step shows your commitment to making the farm stand a tangible part of your overall farm business. There are many templates that you can adapt for your use (see Resources).

Some county planners prefer to talk by phone before meeting in person; others have a staffed planner on call each day. Depending on their workloads and schedules, meeting with the planning department may take considerably longer than you expect. Be patient with the county staff and plan ahead. Allow at least six months of lead time for this permitting process — anticipating quick approval is unrealistic and is bound to cause frustration for all parties involved. Also, remember that there will be fees associated with permitting. Fees are different for each county and depend on many variables.

Reducing liability

Inviting the public to shop at your farm stand opens your business to new risks that you must manage. Consult with your insurance company to confirm that your policies are adequate to cover the activities associated with the farm stand. Carefully consider the physical safety of your customers. Critically look over your farm for potential hazards, such as proximity to farm equipment and animals. Uneven ground and hoses or ladders can be tripping or falling hazards. Consider creating friendly signs that help keep customers in areas that you consider less risky (see Limited Liability Signage).

Limited liability signage

Oregon’s agritourism limited liability law helps reduce the liability risk for farm owners and operators if proper signs are visibly placed at the farm’s entrance. These signs are intended to inform visitors that they are entering an agritourism farm and participating in farm activities at their own risk. You can make a sign using the requirements listed at https://www.oregonlaws.org/ors/30.677 , or buy a ready-made sign.

Farm stand nuts and bolts

Products. The products you’ll have available are crucial to your stand’s success. Some farm stands sell just one or two popular items, such as strawberries, corn and pumpkins, while others offer dozens of different products. Consider what your competition is offering, what products you’ll have available to sell and who your customers are likely to be. If you live in an area with few other options for fresh produce, you may want to offer a wider range of products, including eggs, dairy and meat. Flowers and other decorative farm products also add diversity. Think about your five- or 10-year plan, which may include growing your business and offering more products.

If part of your customer base is tourists, for example, you may want to provide nonperishable, value-added products for sale. Oregon’s farm-direct marketing law gives you the opportunity to use your farm crops to make value-added products, such as jams, pickles and dried nuts. See Oregon’s Farm Direct Marketing Law: Producer-processed Value-added Products — A guide for farmers and market managers at https://catalog.extension.oregonstate.edu/em9205

Product labeling. Make sure that every product sold at the stand is labeled clearly. Consider prepacking bags or offering prices by the item instead of weight to keep things simple for customers. If products are sold based on weight, the scales must be certified by the Oregon Department of Agriculture’s Weights and Measures Program.

Quality and diversity. In many parts of Oregon, customers have lots of places to buy produce. Set your farm stand apart by offering the highest-quality produce. Regularly inspect the products stocked in the farm stand and cull anything of questionable quality. You may also want to consider carrying products from other local farms to expand the variety of your farm stand’s offerings. Check with your county planners to see what is allowed.

Hours of operation. Base your farm stand’s hours of operation on your preferences, the habits of your client base or whether or not the farm stand will need staffing. Some farm stands are open seven days a week, dawn to dusk, while others are only open for a few hours on weekends. Consider who your customers are and when they are most likely to shop: Fridays after work? Weekday mornings? Weekends? Whatever you decide, make sure that any messaging promoting your farm stand’s hours — including on websites, social media sites and physical signs — is consistent. Unless your farm stand is open year-round, clearly post when it is closed for the season.

Payment methods. How you receive payment for your products depends on the type of farm stand you have. Unstaffed farm stands usually rely on an honor system for payment. This depends on customers’ honesty and their ability to calculate the cost of goods. Consider pricing to the nearest dollar to avoid customers’ need for coin change. Many people use a locked and secured cash box to deter theft. To track inventory, many unstaffed farm stands also provide a log book in which customers list the items they purchase. If you choose to use an honor system at your farm stand, routinely inventory all of your products and compare the income received against your inventory. Another option for unstaffed stands is to use a motion-sensitive bell that alerts you when someone has driven onto your farm. If possible, you can stop what you are doing and assist whoever is at the farm stand — and make sure they are paying!

If you have staff to handle transactions at the farm stand, consider using a Square magstripe and chip card reader. You can use these with a smartphone, tablet or computer to accept credit and debit cards. Staffed farm stands can also process electronic benefit transfer cards (see Resources).

Developing a marketing plan and attracting customers

Even a simple marketing plan can go a long way toward defining and meeting your sales goals. A marketing plan contains:

• An overview statement — the who, what, where, when and why of your farm stand business.
• A list of your competition and their offerings. Describe how your business differs from theirs.
• A definition of your target audience and ideal customer.
• Sales goals.
• A six- to 12-month plan with a to-do list to keep yourself on task.

Road signs. Effective signage is key to attracting customers to your farm stand. Signs should be easy to read, uncluttered, eye-catching and concise. If possible, place roadside signs far enough away to give drivers ample time to decide to visit your farm stand. Place a series of signs starting 0.5 miles away, 0.25 miles away, and then “next right (or left).”

For a fee, the Oregon Travel Information Council will provide you with two Tourist Oriented Directional signs (see Resources). You also can order custom signs and ask your neighbors for permission to place them on their property. The minimum level of services required for TOD sign eligibility is:

• Restroom facilities and drinking water available.
• Operating hours of at least six hours a day, six days a week.
• Licensing, acreage proof, map or brochure, where required.
• Attendant/docent/guide on duty during all operating hours.

Website and social media. A website and social media presence are critical to attracting customers. They give you platforms to tell your farm’s story and extend your brand. Consider using visuals and video as content. Keep in mind that a high profile on social media can result in unwanted visitors and potential theft, so keep your farm stand protected.

Maintain your website’s home page. If your main goal is to attract people to the farm stand, make sure its address and hours of operation are clearly listed. Update the page often with what products are in stock. Encourage your customers to give testimonials or reviews on both your website and social media sites. Whether you are creating the website or hiring a professional, use an open-source platform that you can easily manage and update. WordPress and Joomla! are two current examples of user-friendly and easy-to-navigate website platforms. If possible, get listed in all directories, including Google My Business, Yelp, TripAdvisor and Yellowpages.com, and ask other businesses to link to yours.

Farm stand directories

Many tourists search out farm stands and farm-related activities as they are visiting an area. Several websites provide searchable lists or directories of Oregon farm stands, including Oregon Farm Direct, https://oregonexplorer.info/content/oregon-farm-direct-roadside-farm-stands-and-farmers-market-directory

Oregon Bounty, https://oregonfb.org/oregonsbounty/

Make sure your farm stand is listed in relevant directories so visitors can find it easily.

Many farm stands have a Facebook page; others also have Instagram and Twitter accounts. You can set up a Facebook business page easily, but you’ll need to pay for advertising for people to see your posts. Plan to post at least one photo a week and pay to boost your posts at least once a month.

Keeping customers and expanding your base

Once you’ve established your farm stand and attracted customers, work to keep those customers and expand your customer base. Customer service is crucial to your business’s success.

Consider these guidelines:

• Customers should never feel that they are interrupting you.
• Greet every person with a smile.
• Try to learn your customers’ names and their shopping preferences.
• Take time to answer their questions or make suggestions.

Staffing. As your farm stand business grows, you may need to hire staff. Make sure they are trained in customer service — they are representing your farm to the public. They should be friendly, knowledgeable about the farm and its products, and always willing to help. Staffing costs money, even if it’s your own time. Staff the stand only during hours of medium to heavy traffic. During times of no or slow traffic, have your staff work on other projects. When not helping customers, they could be washing produce, taking inventory, or updating the website and social media platforms.

Operating a farm stand isn’t a simple proposition, but proper preparations can make a difference. Weigh all the logistics and legalities before you decide to enter the market.

The CSA Farmer’s Nationwide Guide to Accepting SNAP/EBT Payments, Zenger Farm.

https://eorganic.info/sites/eorganic.info/files/u461/2013-3%20National%20SNAP%20CSA%20Guide.pdf

Oregon Agritourism Handbook, Oregon Travel.

https://industry.traveloregon.com/industry-resources/toolkits/welcome-oregon-agritourism-handbook/

How to Develop a Farm Stand. https://www.vtfarmtoplate.com/resources/how-to-develop-a-farm-stand

Developing a Roadside Farm Market, Penn State Extension. https://extension.psu.edu/developing-a-roadside-farm-market

Tourist-Oriented Directional Sign Rates and FAQ, Oregon Travel Information Council. https://ortravelexperience.com/for-businesses/sign-programs/tourist-oriented-directional-tod-sign-rates-faq/

Roadside/Farm Stands and Farmers’ Market Directory, Oregon Farm Direct.

http://myoregonfarm.org/fdnp_wic_shopperguide

Farm-direct Marketing set of eight titles:

(OSU Extension Service Catalog): https://catalog.extension.oregonstate.edu/

Farm-direct Marketing: An Overview and Introduction (PNW 201)

Farm-direct Marketing: Costs and Enterprise Selection (PNW 202)

Farm-direct Marketing: Merchandising and Pricing Strategies (PNW 203)

Farm-direct Marketing: Location and Facilities for On-farm Sales (PNW 204)

Farm-direct Marketing: Personnel Management (PNW 205)

Farm-direct Marketing: Financial Management (PNW 206)

Farm-direct Marketing: Legal Guide to Farm-direct Marketing (PNW 680)

Farm-direct Marketing: Food Safety and Product Quality (PNW 687)

© 2020 Oregon State University. Extension work is a cooperative program of Oregon State University, the U.S. Department of Agriculture, and Oregon counties. Oregon State University Extension Service offers educational programs, activities, and materials without discrimination on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, genetic information, veteran’s status, reprisal or retaliation for prior civil rights activity. (Not all prohibited bases apply to all programs.) Oregon State University Extension Service is an AA/EOE/Veterans/Disabled.

Trade-name products and services are mentioned as illustrations only. This does not mean that the Oregon State University Extension Service either endorses these products and services or intends to discriminate against products and services not mentioned.

This publication will be made available in an accessible alternative format upon request. Please contact [email protected] or 1-800-561-6719.

Published March 2020.

© 2019 Oregon State University.

About the authors

Farm stands can be a great way to sell your produce. Think about creating an inviting, shaded area for customers to shop.

Consider the infrastructure you’ll need to keep your produce fresh and attractive. Be prepared to expand infrastructure as your business grows.

Popular produce such as corn and peaches will attract customers to your farm stand. Just remember to update your social media and websites to reflect your latest offerings.

Farm stand signage should be clear and concise, and can also be colorful and fun. Get creative!

Customers love color and beauty. Selling fresh flowers is a way to keep customers coming back.

Was this page helpful?

Cultivating Organic Connections

Build Your Own Farm Stand: Easy DIY Guide

• By: Alice Davis
• Date: February 26, 2024
• Time to read: 18 min.

Are you passionate about fresh produce and looking for a way to share your homegrown bounty with your community? Building your own farm stand is a fantastic way to showcase your goods and connect with local customers. In this DIY guide, we will walk you through the process of creating your own farm stand, from designing and constructing the structure to market research and day-to-day operations. Let’s get started on your journey to becoming a successful farm stand owner!

Key Takeaways:

• Consider the basic questions before opening a farm stand, such as legal requirements and security measures.
• Research the demand and preferences of your local community to determine what products to sell at your farm stand.
• Understand the legal requirements and regulations for selling food items at your farm stand, and ensure compliance with cottage food laws .
• Choose a suitable location and display method for your farm stand, and decide on payment options.
• Establish hours and a schedule that work for you and your target market, and determine the day-to-day operations and staffing requirements of your farm stand.

What to Sell at Your Farm Stand

When deciding what to sell at your farm stand , it’s important to consider the preferences of your local community. Fresh produce is always a popular choice, so make sure to stock up on farm-fresh eggs , seasonal fruits , and vegetables . These items are in high demand and appeal to health-conscious consumers looking for locally sourced options.

In addition to fresh produce, you may also want to consider selling homemade goods to attract a wider customer base. Products like jams , preserves , and baked goods can be a hit among customers craving that homemade taste. Ensure that your homemade goods are made with high-quality ingredients and packaged attractively to entice customers.

It’s essential to research the demand and preferences of your target market . This can be done through surveys, talking to local customers, or analyzing sales data. Understanding what your potential customers want will help you determine the best products to sell at your farm stand and maximize your profits.

Premium Farm Stand Products:

By offering a variety of fresh produce and homemade goods, you can cater to different tastes and attract a diverse customer base to your farm stand. Remember to source your products sustainably and make sure they are of the highest quality to keep your customers satisfied and coming back for more.

Legal Considerations for Opening a Farm Stand

Before opening a farm stand, it’s crucial to understand the legal requirements and regulations in your area. Compliance with these regulations is essential to ensure that your farm stand operates legally and avoids any potential penalties or issues. In this section, we will discuss the key legal considerations to keep in mind when starting your farm stand.

Understanding Cottage Food Laws

One important aspect of legal requirements for farm stands is understanding cottage food laws . Cottage food laws are regulations imposed by the FDA and USDA that determine what types of food products can be sold publicly. These laws aim to ensure that the food being sold is safe for consumption.

It’s essential to research and familiarize yourself with the cottage food laws specific to your state and county. Different areas may have varying regulations, restrictions, and permitted food products. By complying with these laws, you can ensure that the food you sell at your farm stand meets the necessary health and safety standards.

Researching Local Regulations

In addition to cottage food laws, it’s important to research and adhere to any other local regulations and requirements for operating a farm stand . These regulations may include zoning requirements, permits, licensing, signage, and more.

To ensure compliance, consider consulting your local Extension office or relevant government agencies. They can provide you with detailed information about specific legal requirements for farm stands in your area. Additionally, online resources like FoodPreneur’s Website directory can help you navigate the legal landscape and find valuable information related to farm stand regulations .

Liability Protection and Insurance

When operating a farm stand , it’s essential to protect yourself from potential liability issues. Accidents, injuries, or foodborne illnesses can occur, even with the utmost care. Therefore, it’s crucial to have proper liability protection and insurance coverage in place.

Consult with an insurance agent specializing in small businesses or agriculture to understand the appropriate coverage options for your farm stand. This may include general liability insurance, product liability insurance, or other types of coverage that suit your specific needs and circumstances.

Staying Updated on Changes

Lastly, it’s important to note that regulations and legal requirements may change over time. It’s your responsibility as a farm stand owner to stay updated on any changes or revisions to laws and regulations that may impact your business.

Click here to preview your posts with PRO themes ››

Regularly check for updates from relevant government authorities, consult with local agencies, and stay connected with industry organizations or associations. By staying informed, you can ensure that your farm stand remains compliant and operates within the bounds of the law.

Remember, adhering to legal requirements is crucial for the success and longevity of your farm stand. Take the time to research, understand, and comply with the laws and regulations applicable to your specific location to create a legally sound and thriving business.

Setting Up Your Farm Stand and Payment Options

Setting up your farm stand requires careful consideration of the available space and the most effective display method for showcasing your products. Whether you have a small corner of your property or a designated area, it’s important to create an appealing and functional setup.

Consider the following options when setting up your farm stand:

• A folding table: This option is convenient and easy to transport, making it ideal if you plan to set up your farm stand in different locations.
• A makeshift tarp with tent poles: This option provides a cost-effective way to create a covered area for your farm stand, protecting your products from the elements.
• A small open-faced shed with shelves: This option offers a more permanent and secure solution for your farm stand, allowing you to display products on shelves and provide additional storage space.

Once you’ve chosen your display method, it’s essential to determine your payment options. Providing convenient and secure payment methods can enhance the customer experience and increase sales. Consider the following payment options:

• Cash: Accepting cash is a traditional and straightforward payment method that many customers prefer. Make sure to have sufficient change available to accommodate different purchase amounts.
• Online payment: Offering online payment options, such as credit card or mobile payment apps, can attract customers who prefer digital transactions. Set up a system that allows customers to pay using their preferred online method.

When implementing your payment options, provide clear instructions for customers on how to make payments. Display signage that indicates the accepted payment methods and guide customers on where to place cash or enter their payment details for online payments.

Additionally, consider incorporating security measures to protect your farm stand and its transactions. One option is to install a Ring Video Doorbell, which provides video surveillance and allows you to monitor activity remotely. This can give both you and your customers peace of mind.

With a well-organized and visually appealing farm stand setup, along with convenient payment options and security measures, you’ll be well-positioned to attract customers and successfully sell your farm-fresh products.

Planning Hours and Schedule for Your Farm Stand

One of the key aspects of operating a successful farm stand is planning your hours and schedule. Determining when you will be open and what hours of the day your farm stand will operate is crucial in ensuring that you can effectively serve your customers and manage your business.

When deciding on your farm stand hours , consider the growing season in your area and the availability of your products. You want to choose hours that align with the time when your crops are at their freshest and most abundant. This will not only attract customers but also help you sell your produce at its prime.

Additionally, think about your own lifestyle and availability. As a farm stand operator, you will need time to restock your products and clean the stand. Taking these tasks into account, create a schedule that allows you to efficiently manage your inventory and maintain the attractiveness of your farm stand.

Here’s an example of a farm stand schedule to give you an idea:

Remember, this schedule is just an example, and you should tailor it to fit your specific needs and circumstances. The key is to strike a balance that ensures you can provide fresh and quality products while accommodating your own availability.

By planning your hours and schedule effectively, you can optimize the operations of your farm stand and provide a convenient and reliable shopping experience for your customers.

Day-to-Day Operations of a Farm Stand

Running a farm stand involves various day-to-day tasks that are essential for its smooth operation. These tasks include restocking, cleaning, and interacting with customers. To ensure the success of your farm stand, it’s important to manage these operations effectively.

Regularly replenishing your farm stand with fresh and high-quality products is crucial. This involves monitoring inventory levels and identifying which items need to be restocked. Keep track of popular products and adjust your restocking schedule accordingly. By offering a consistently diverse and well-stocked selection, you can attract more customers and encourage repeat visits.

Maintaining a clean and well-organized farm stand not only creates an inviting atmosphere but also ensures the freshness and quality of your products. Regularly remove any spoiled or damaged items and clean your display area. This will help prevent the spread of contamination and enhance the overall appeal of your farm stand.

Interacting with Customers

Building strong relationships with your customers is key to a successful farm stand. Engage with customers in a friendly and informative manner, answering their questions and offering suggestions. This personalized approach can help foster customer loyalty and generate positive word-of-mouth referrals. Additionally, consider offering samples or hosting special events to further engage and connect with your customer base.

Managing Staff

If your farm stand requires additional help, whether it’s part-time employees, volunteers, or interns, it’s important to effectively manage your staff. Clearly communicate expectations and duties, and provide training and guidance as needed. Assign specific tasks to each staff member and establish a workflow that ensures smooth operations. By properly staffing your farm stand, you can ensure that all necessary tasks are managed efficiently.

By managing day-to-day farm stand operations effectively, you can create a positive and enjoyable experience for your customers while maintaining the overall success of your business.

Implementing the Honesty System at Your Farm Stand

If you choose to operate your farm stand on the honor system, it’s important to establish clear and concise instructions for your customers on how the honesty system works and how they can make payment. By providing transparent guidance, you can foster trust and encourage customers to act with integrity.

• Clearly display the prices for each item, either individually or on a pricing sign behind the products. This allows customers to make informed decisions about their purchases.
• Consider whether you will accept cash, online payment, or both. Providing multiple payment options can accommodate different preferences and increase convenience for your customers.
• Securely place the payment container in a visible and accessible location. This ensures that customers can easily find it and make their payment.

To enhance the safety and convenience of your farm stand, you may want to consider implementing security measures such as a Ring Video Doorbell. This can help deter theft and provide a sense of peace of mind for both you and your customers.

Benefits of the Honesty System:

The honesty system creates a welcoming and trusting environment at your farm stand. It allows customers to make their purchases independently and fosters a sense of community and honesty among your customers. Additionally, the simplicity of the honesty system can help streamline operations and reduce the need for constant supervision.

By implementing the honesty system at your farm stand, you are promoting a culture of trust and integrity. Your customers will appreciate the transparency, and it can ultimately contribute to the success and reputation of your farm stand.

Pricing and Displaying Your Products

Properly pricing and displaying your products is crucial for attracting customers to your farm stand. Clear and visible pricing helps customers make informed purchasing decisions and builds trust. Here are some tips to effectively price and display your farm stand products:

1. Clearly mark prices on each item

“Transparency in pricing is key to earning customers’ trust. Make sure to label each item with its price.”

Use small, easy-to-read price tags that can be easily attached to each product. This allows customers to quickly and easily identify the price without having to ask. It also creates a sense of transparency and eliminates any ambiguity.

2. Use a large, clearly-marked price sign

“A prominently displayed price sign helps customers quickly assess your product offerings.”

Place a large, visible price sign behind your items or at the front of your farm stand. This sign should include the most commonly sold items along with their prices. Use legible fonts and contrasting colors to ensure the sign is easy to read from a distance.

3. Consider offering individual items for sale

“Offering individual items instead of pre-packaged packs can increase sales and cater to specific customer preferences.”

Some customers prefer to purchase specific items rather than pre-packaged packs. Consider offering both options to cater to a wider range of preferences. This flexibility allows customers to choose exactly what they need and can result in increased sales.

4. Provide bags for customer convenience

“Make it easy for customers to carry their purchased items by providing bags.”

Have bags or baskets available for customers to use when carrying their purchased items. This adds convenience and ensures that customers can comfortably transport their goods. Consider using biodegradable or reusable bags to promote sustainability.

5. Make the pricing and purchasing process clear

“Simplify the pricing and purchasing process to enhance the overall customer experience.”

Clearly communicate your pricing policy and available payment methods. Use visible signs or labels near the checkout area that explain how customers should pay and what forms of payment are accepted. This clarity helps customers navigate the purchasing process smoothly and reduces any potential confusion.

Advertising and Promoting Your Farm Stand

Now that your farm stand is ready to serve customers, it’s time to spread the word and attract visitors to your delightful, locally grown produce. To ensure the success of your farm stand, consider the following advertising and promotional strategies:

1. Local Newspaper Ads

Reach out to your community by placing ads in local newspapers. Highlight the unique offerings of your farm stand, such as fresh, organic produce, homemade jams, or locally raised meats. This will help create awareness and generate interest among potential customers.

2. Eye-Catching Flyers

Create eye-catching flyers with vibrant colors and compelling headlines to grab attention. Distribute these flyers in nearby neighborhoods, community centers, and local businesses that align with the values of your farm stand. Include enticing visuals and a brief description of the farm stand’s offerings.

3. Signs on Community Bulletin Boards

Utilize community bulletin boards in grocery stores, libraries, and recreational areas to spread the word about your farm stand. Design visually appealing signs that clearly display your farm stand’s name, opening hours, and contact information. Encourage potential customers to visit and experience the freshness of your locally sourced produce.

“Discover the farm-to-table experience at our farm stand! Locally grown. Freshly picked. Deliciously healthy.”

Remember, the success of your farm stand depends greatly on reaching your target audience effectively. So, consider your community’s preferences and interests when choosing the most cost-efficient advertising methods.

Create a captivating display that showcases the freshness and quality of your products. Use vibrant colors, clean signage, and enticing arrangements to draw customers to your farm stand. Make sure your prices are clearly visible and your farm stand is clean and organized at all times. A pleasant and inviting atmosphere will attract customers and keep them coming back for more.

4. Collaborate with Local Businesses

Forge partnerships with local restaurants, cafes, and other food-related businesses. Offer exclusive deals or discounts to their customers when they shop at your farm stand. This cross-promotion benefits both parties and expands your reach, attracting new customers who appreciate locally sourced ingredients.

5. Leverage Social Media

Harness the power of social media platforms like Facebook, Instagram, and Twitter to showcase the freshness and variety of your farm stand’s offerings. Share photos of vibrant produce, mouthwatering recipes, and customer testimonials to engage your online audience. Encourage your customers to share their farm stand experiences on social media, helping generate buzz and attract more customers.

By implementing these advertising and promotional strategies, you can successfully promote your farm stand, attract customers, and build a loyal customer base. Remember, authenticity and a commitment to quality will set you apart from the competition and ensure the long-term success of your farm stand.

Ensuring Freshness and Quality of Your Products

One of the key factors in running a successful farm stand is maintaining the freshness and quality of your products. Customers expect to find fresh and flavorful produce when they visit your stand, so it’s important to prioritize their satisfaction. Here are some tips to help you ensure the freshness and quality of your products:

Regularly Check for Freshness

Make it a habit to inspect your products regularly to identify any signs of spoilage or deterioration. Check for mold, wilting, or any other indications that the produce is no longer at its peak. Promptly remove any items that are beginning to spoil or have gone bad to maintain the overall quality of your stand.

Keep the Farm Stand Clean

A clean and well-maintained farm stand creates a positive impression on customers and enhances the overall shopping experience. Regularly clean and sanitize your display area to remove any dirt, dust, or debris. Ensure that surfaces are wiped down, and the area is free of any pests or insects that can compromise the quality of your products.

Restock Regularly

To meet customer demand and keep your display attractive and inviting, it’s important to restock your farm stand regularly. This includes replenishing produce that has been sold out and removing any items that are no longer fresh. By having a consistent supply of high-quality products, you will be able to fulfill customer expectations and maintain their loyalty.

Pro Tip: Rotate your products by placing the freshest items at the front of your display and bringing older items to the back. This ensures that customers always have access to fresh, top-quality produce.

Properly Store Farm Stand Products

The way you store your farm stand products can significantly impact their freshness and quality. Different fruits and vegetables have specific storage requirements, such as temperature and humidity levels, to maximize their shelf life. Research and implement proper storage techniques to ensure that your products stay fresh for as long as possible.

Offer Samples and Guarantee Satisfaction

Providing samples of your products allows customers to experience the freshness and quality firsthand. It also helps build trust and confidence in your produce. Additionally, offering a satisfaction guarantee shows your commitment to delivering high-quality products and assures customers that their satisfaction is your top priority.

By following these practices, you can take the necessary steps to maintain the freshness and quality of your farm stand products. This will not only keep your customers happy but also help you establish a strong reputation as a reliable source of fresh, high-quality produce.

Safety Considerations for Your Farm Stand

Prioritize the safety of both your customers and yourself when setting up your farm stand. By taking appropriate measures, you can ensure a secure and enjoyable experience for everyone involved. Here are some essential safety considerations to keep in mind:

Location and Parking

Choose a location for your farm stand that is at a safe distance from the road, providing ample space for customers to park their vehicles. This helps reduce the risk of accidents and ensures a smooth flow of traffic.

Security Measures

Consider installing security measures to protect your farm stand and deter potential theft or vandalism. Surveillance cameras or a Ring Video Doorbell can provide added security and peace of mind.

Safety Protocols and Procedures

Implement safety protocols and procedures to mitigate potential risks and ensure the well-being of everyone involved. This includes clearly marking hazardous areas, providing proper signage, and enforcing guidelines for customer behavior.

Note: Always check and comply with local regulations regarding safety requirements for farm stands in your area.

By prioritizing safety, you create a welcoming and secure environment for your customers and operators. This fosters trust and enhances the overall experience at your farm stand.

Running a farm stand can be a rewarding and profitable venture. By following the tips and guidelines provided in this DIY guide, you can successfully build and operate your own farm stand.

First and foremost, prioritize the quality of your products. Offer fresh and locally grown produce to attract customers and keep them coming back for more. Take pride in the quality of your offerings and ensure that they meet the highest standards.

Another key aspect to consider is exceptional customer service. Smile, engage with your customers, and create a welcoming atmosphere at your farm stand. Provide helpful information, suggestions, and create a positive experience for everyone who visits.

Lastly, always remember to comply with legal requirements and regulations. Familiarize yourself with the local laws and guidelines for farm stands in your area. This will help you operate within the legal framework and protect your business from unnecessary risks and liability.

By focusing on quality, customer service, and compliance, you can lay a solid foundation for your farm stand business. Good luck on your journey to becoming a successful farm stand owner!

What are the basic questions to ask yourself before opening a farm stand?

Before opening a farm stand, consider what products to sell, legal requirements, space availability, payment options, and operating hours.

What are popular products to sell at a farm stand?

Fresh produce like farm-fresh eggs, fruits, and vegetables are popular choices. Homemade goods such as jams or baked goods can also be sold.

What legal considerations should I be aware of when opening a farm stand?

It’s crucial to understand the legal requirements and regulations in your area. Research cottage food laws and other regulations specific to your state and county to ensure compliance.

How should I set up my farm stand and what payment options can I offer?

Choose a display method that showcases your products effectively, such as a folding table or small open-faced shed. Decide on payment options, whether cash, online payment, or both.

How should I plan the hours and schedule for my farm stand?

Consider the growing season in your area, product availability, and your own availability. Determine a schedule that works for you, including time for restocking and cleaning.

What are the day-to-day operations involved in running a farm stand?

Tasks include restocking, cleaning, and interacting with customers. Decide whether you need to hire help or manage the farm stand yourself. Establish a workflow that suits your needs.

How can I implement the honesty system at my farm stand?

Set clear instructions on how the system works and how to make payment. Consider accepting cash, online payment, or both. Use security measures like a Ring Video Doorbell for convenience and safety.

How should I price and display my products at the farm stand?

Clearly mark prices on each item and have a well-marked price sign behind the items. Consider offering individual items for sale instead of packs. Provide bags for customers and ensure a clear pricing and purchasing process.

What are effective advertising options for promoting my farm stand?

Consider local newspaper ads, flyers, or signs on community bulletin boards. Choose cost-efficient methods to reach your target audience and promote the availability of your fresh, locally grown produce.

How can I ensure freshness and quality of my farm stand products?

Regularly check the freshness and quality of your products. Remove any items that are beginning to spoil or have gone bad. Keep the farm stand clean, well-maintained, and restock regularly to meet customer demand.

What safety considerations should I keep in mind for my farm stand?

Ensure the stand is located at a safe distance from the road and provide ample parking space. Consider installing security measures like surveillance cameras or a Ring Video Doorbell. Implement safety protocols and procedures to protect customers and yourself.

Related Posts

Ultimate Guide: How to Clean Farmstand Effectively

Discover the best practices for farmstand cleaning with our top tips on maintaining hygiene and freshness to attract customers and boost sales.

Discover the Most Profitable Farming Practices

Explore the most lucrative farming methods to maximize your agricultural profits. Unveil the secret to profitable farming today!

Discover What is Farmstead Settlement Today

Explore the roots of rural America through the lens of historical farmstead settlements and pioneer homesteads that shaped early agricultural life.

Farm & Animals

How To Write A Farm Business Plan?

June 21, 2021

If you’ve never written a business plan before, it can seem quite daunting and could leave you feeling more than a little overwhelmed. In this article, we will look at how to break it down step by step into simple, manageable chunks. Then you’ll soon see how to write a farm business plan without stress.

What You'll Learn Today

What is a Business Plan?

Why do i need a business plan, how do i write a small farm business plan, 1. executive summary, 2. business description, 3. market analysis, 4. competitors, 5. products and services breakdown, 6. marketing & sales, 7. organizational structure, 9. financial goals and expectations.

A business plan is a document that provides a road map to clearly define your proposed farming business in detail. It helps you to decide how you will do specific things such as locate, fund, sustain and grow your venture.

You will also be able to state your ambitions, and how you envisage achieving them, and when. You’ll need to look at viability, the size of the market, any competitors you’ll have, and the predicted future growth of the industry you’re interested in.

The choices are vast. It could be raising chickens, growing specialized crops, or micro-farming.

A good business plan should be:

• Easy to follow
• Comprehensive

A well-written business plan not only increases your chances of getting additional funding, such as loans or grants but also gives you a way to ensure all your goals are being met as you go along.

Having a detailed document to follow as a guide helps you stay on course and provides a greater chance of success.

By charting an ideal course of action, you may discover things you hadn’t initially thought of. These might be additional ways of making your enterprise profitable or finding potential pitfalls before you’ve invested a single dime.

If, for example, your farm is reliant on producing a specific crop that depends on a long growing season, you need to figure out what happens if it fails. Certain things, such as the weather, are completely out of our control.

It could be that you can’t rely on just growing one thing and need to grow additional crops that don’t depend on the same conditions or diversify in some other way. Many small farmers increase their revenue by adding other strings to their bow and diversifying .

Another consideration is, just because the market you’re interested in is strong right now, it doesn’t mean it will continue to be so. A business plan lets you decide what you would do if there was a dramatic drop in demand/income.

As well as planning for the worst, you’ll also be able to decide what you’d do if things go better than expected. Should your chosen farming idea flourish and you can’t keep up with demand, what happens then? A plan would help you know how best to expand under these circumstances.

Without a solid plan for your farm, you won’t be able to secure any help in the form of grants or loans, and you never know when a cash injection might be needed down the line.

To write a successful business plan, you’ll first need to do a lot of research. This involves investigating how all aspects of your project will work by looking at how it is achieved by others.

If you want to apply for grants or loans, find out precisely what information they will need before you start. That way, you won’t need to do a load of extra work later on.

Talk to professionals; this could be farming associations, other farmers in your area of interest, banks, government offices, potential customers, machine manufacturers, breed societies, anyone who can give you concrete facts about what you want to do.

In this short video, the basics of how to write a farm business plan are explained.

When you start writing your plan, be sure you have all your ducks in a row and know very clearly in your mind how you envisage things working. Break it down into its component steps to make it easier to write.

What Are The Steps In Planning Farm Business

You’ve done all your research, and you’re ready to start writing, but what do you need to include and in what order?

In truth, there are a multitude of ways to write a farm business plan, and none is more correct or better than another. The key is to ensure you have as much detailed information as possible to follow in the future or use to gain funding.

An executive summary is usually written last but appears first in your finished document.

It summarizes the expectations you have about what you are aiming to accomplish.

It should be a compelling read that reveals your mission statement and gives a brief description of the farming you will be doing and what products you will be producing.

You can also include why you want to start your farm, what your inspiration is and what background experience or training you have.

Here you give a detailed description of your farming goals, who you will be serving, and why you stand out from your competitors. Include any notable strengths, differences, unique solutions, competitive advantages – anything that will give you an edge.

In this section, you need to show how the specific type of farming you will be doing works. Substantiate the strengths you talked about in the farm description by detailing statistics, market trends , and any other proof that your idea is viable.

Discuss how similar businesses are doing and how they succeed. Identify your market, who will buy what you’re selling, and why they want to get it from you.

Figures count, so be sure to include as much detail about what profits can be reasonably expected as possible.

All businesses have competitors, and farming is no different. If there are already much larger farmers offering the same things in your area, it will be hard to compete. It’s better to look for a niche market that is needed but not catered for.

In your business plan, you should state who your competitors are and list their strengths and weaknesses. You must demonstrate exactly how you are going to be successful when competing against them.

In the business description, you gave an overview of what products and services you would be offering. Now it’s time to expand on that and provide more details about what you’ll be selling. Don’t forget to include how much, who to and why what you have to offer is needed.

You also want to show which suppliers you’ll be using (feed, seed, equipment, etc.), what you will be buying, and the costs involved.

What you’re selling was outlined in 5 above, but here you need to explain how you’ll find customers for your produce. Will you, for example, have a stall at various farmers’ markets? Or perhaps sell a specialty plant for making a valuable essential oil to a specific manufacturer?

List all the methods you’re intending to use to promote and sell the produce and ensure you create a realistic budget to go with it.

Will you be doing your own marketing and sales, or will you get someone to do it for you? Do you need to build and manage a website, social media accounts, or direct marketing materials?

It’s one thing to produce a product to sell, but it’s another thing to actually get anyone to buy it. For this, good marketing is key.

In this element, you describe how your farm will be run. Will it be just you doing everything, or will you have family or employees to help?

If you do take people on, will they be part-time or full-time? Employed or casual? Seasonal or long-term?

What skills will the people you take on have? What will their responsibilities be? What will the chain of command look like? All of these things will need to be talked about in detail.

Will your farm be run as a sole trader proprietorship, a partnership, or something else? How will this work and why are you choosing that particular setup.

It’s very usual for some level of additional funding to be needed. Agricultural machinery, land, buildings, animals, seed, and so on can all be costly.

In this part of your business plan, you need to focus on how much it will take to set up your farm and where your starting capital is coming from. Will you invest your own money or require it from an outside source?

It’s a good idea to include some kind of timeline that shows when additional funding may become necessary to grow the business, or buy new equipment, and so on.

In the final section, refer back to your market research and calculate what your financial goals and expectations should be.

Create a projection of what you anticipate your revenue will look like in the first 12 months of trading. Then do the same for the following five years.

It’s very tempting to be over-ambitious and write down overinflated (optimistic) figures, instead of more realistic ones – be honest, flights of fancy are not helpful.

If you know you’re going to need a loan of some kind, then sound, sensible, well demonstrated financial information is going to be required. You also need to document what will happen if things don’t go according to plan. What contingency do you have set aside in case of an emergency?

Although writing a business plan for your farm is a big project, don’t be put off. It will prove to be a really valuable document in the long run.

Keep everything simple, and don’t be in too much of a rush to get it done. Use lists, graphs, charts, photos, or anything else that helps make your vision clear. Do your research thoroughly.

It’s easy to get carried away with the idea of something and to jump in without finding out if it’s really viable. Doing a business plan will help you see not only any potential pitfalls but hopefully also some new opportunities too.

Every business is different, and your business plan will be utterly unique to you.

We hope you’ve enjoyed reading about how to write a farm business plan and wish you every success in your venture.  

To read more of our “starting a farm” articles, why not take a closer look at our site .

1 thought on “How To Write A Farm Business Plan?”

It’s good to have a plan, but I think not so many people really make a detailed plan with everything mentioned above.

Leave a Comment Cancel reply

Save my name, email, and website in this browser for the next time I comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Sara Bowles

Sara runs a 5-acre homestead with her own chickens, horses and a veggie patch. She studied business, equitation, and agriculture which has led to an interesting career - from working on murders with the police force, to running her own farm.

6043 S Drexel Ave Chicago, IL 60637

Amazon Disclaimer

Farm & Animals is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Farm & Animals do not intend to provide veterinary advice. We try to help farmers better understand their animals; however, the content on this blog is not a substitute for veterinary guidance. For more information, please read our PRIVACY POLICY .

How to Create a Farm Business Plan

Updated January 1, 1 . AmFam Team

When you’re in the business of farming, you’re not only thinking about your daily responsibilities, but you’re keeping the bigger picture top of mind, too. From planning the future of your farm to mapping out how to make a profit, a farm business plan is an essential tool.

Creating a farm business plan gives you a detailed account of your vision, mission, goals, strategies, operation and finances, among other things — which ultimately will help you reach your bottom line.

Take a look at some of the main components of a business plan and start creating your own roadmap to success.

What Is a Farm Business Plan?

A farm business plan is a strategy for how your farming operation is going to work and what you’re going to do to make it succeed. Typically, a farm business plan covers your goals for the first three to five years. Consider it your compass — it’ll help direct all of your business decisions.

What to Include in Your Farm Business Plan

While most business plans have common guiding principles with similar outlines, your plan length and details can be as complex or simple as you choose. The purpose of creating a plan is actually using it when you’re done, so the easier it is for you to understand, the more useful it’ll be. Below, we’ve outlined important details you’ll want to include in your plan so it serves its purpose and provides a roadmap to help you accomplish your goals and objectives.

Vision. Your vision is your first priority since it’ll be used to guide your business long term. It should reveal, at a high level, what you hope to achieve and where you hope your farm will be in the future. Consider it your “north star” — it should articulate a concise statement of the meaning and purpose of your business that guides the direction your business goes.

Mission statement. On the other hand, your mission statement is all about the now. While your vision statement is your aspiration for your farm’s future, your mission statement is actionable — what are you doing right now to drive your farm’s business forward? Your mission statement should get more specific and embody your broader vision. Focus your mission statement on the guiding values of your farm business. A good place to start for your mission statement is answering these three questions:

• What does your farm do for your customers?
• What does your farm do for your employees?
• What does your farm do for its owners?

Essentially, your mission statement should distinguish you from your competitors.

Objectives and Goals. Your objectives and goals provide a framework to help you achieve the vision and mission of your farm. While goals are broader defined and help direct your business, the objectives translate your goals into detailed, measurable targets, and typically have a specific timeline to work around. Clearly defined objectives are necessary for an effective farming business strategy. Your objectives should be specific enough so they provide guidelines for all decision making, but they should also be flexible as priorities and interests often change.

To begin setting your farm’s business goals and objectives, think about what you’re trying to achieve. Dig into your vision and mission statement to build on those values and aspirations. Goals and objectives are meant to point your farm in the right direction and keep you on track. Keep “SMART goals” in mind when sitting down to craft this section of your farm business plan. SMART goals stand for:

• Rewarding, and have a

Now that you’ve determined a foundation for your plan, you’ll need to focus on three key logistical components to include: marketing, operations and finances.

Marketing. The marketing component focuses on your product and customer. Key questions you’ll want to answer include:

• What product(s) are you selling?
• Who will you sell your product(s) to?
• How do you plan on selling your product(s)?
• Is there anything unique about your product(s)?
• Does your farm plan meet the supply and demands of the general market?
• Who are your competitors?

Answering these questions will help you develop a marketing strategy which then can further dive into other areas, like price, placement and promotion ideas. The success of your product will be in conveying its value to your customers — and it all starts with your marketing strategy.

Operations. This part of your plan centers on how you produce your product. Consider the following:

• Where are you located?
• How many acres of land are you farming?
• How many employees do you have?
• Are you an organic or conventional farmer?
• What kind of equipment do you use?
• What kind of power and other sources of inputs do you have?

Anything that goes into the actual production of your product goes into the operations section.

Finances. Detailing the financial aspect of your farming operation is another critical component of your farm business plan. Start with your initial financial requirements, like income and operating expenses. Consider your daily, weekly and monthly expenses and where your money will come from. For instance, think about the cost of land, equipment, seeds, breeding animals, barns or outbuildings, fences, etc. How much will your initial finances cost? Then go back to your goals and objectives and project what’s needed for future growth and how you’ll meet any objectives in terms of capital.

Don’t Forget Your Farm Succession Plan

A farm succession plan is the process of passing on the ownership of your farm to another person — quite often the next generation of your family. A succession plan makes that transfer smoother and it’ll help determine the future of your farm. While you don’t need to vet out an entire succession plan in your original farm business plan, it is important to keep it in mind as your farm continues to thrive. Here’s some key info about a farm succession plan , including more about what it is and how you can create one.

Starting with these key components will help you create your farm business roadmap that details how you’ll get from Point A, which is where you are today, to Point B, which is where you want to be years down the road. Creating a farm business plan shouldn’t be considered a daunting task — it’ll take some time to develop, but it’s a resource for you that helps you achieve goals, stay on track and help your farm grow into a successful endeavor.

Tools & Resources

Business Plan Tools for Producers

A business plan is like a road map. It helps you define your ag operation’s core objectives and build a detailed plan for how to achieve them. 

Free business plan bundle for farmers

We want to help make writing your business plan easier. The FCC business plan bundle was designed specifically for farm operations and anyone involved in Canadian agriculture.

The bundle includes:

Business plan guide with instructions and resources

Blank business plan template

Sample business plan

Why you need a business plan

There's a lot involved in writing a business plan, but it’s a worthwhile investment. It can help secure financing from a lender, attract investment or act as an internal guide, keeping your management team focused on the same goals.

Related business plan tools

Analyzing cash flow drivers

Assessing your liquidity

Assessing your management ability

Building and sensitizing financial projections

Creating an organizational chart/job description

Financial Asset Analysis

Foundational financial ratios

Net worth template

Bringing our best business management content to your inbox.

So You Want to Run a Farm Stand

by Nina Planck, Regional Food Council Founder

May 11, 2004

• Resources for Farmers

Core Concepts

• Organic Basics

22 lessons in running a successful farmers’ market stand, from someone who’s been in the business for almost 25 years, starting at age 9.

In 1999, I created the first farmers markets in London, England. The first market opened with 16 farmers selling fruit, vegetables, meat, poultry, cheese, bread, plants, and wine. Today, London Farmers Markets runs 13 farmers markets (12 are weekly) in London all year-round, serving about 115 farmers and food producers whose total sales at the markets are about $5 million per year.

These suggestions for marketing at farmers markets were originally written for the farmers selling at the London markets. Most had no experience with direct marketing. These ideas, revised for American farmers, rely on my experience selling at farmers markets in the Washington, D.C. area since 1980. My parents still make a living selling vegetables at farmers markets only. In 2003, we attended 14 farmers markets each week.

My mother is a demon farmers marketer and I learned a lot from her. I am never happier than when I’m filling baskets, changing prices, talking about tomato varieties or what to do with fennel, and taking money. I also look at markets as a customer, cook, journalist, farm advocate, and market manager.

The Plancks are very good at marketing now, but we used to be hopeless. Farmers markets were new in our area in 1980. We had to figure out how to do everything. In retrospect, it’s clear that we weren’t quick. It was years before we displayed our produce attractively. It was years before we wrote good signs—and laminated them so that they weren’t ruined by rain. It was years before we stopped growing–and trying to sell–things customers didn’t want.

Many of the examples below are about fruit and vegetables, but the principles apply to everything you see at farmers markets, including plants, flowers, and bread. I also include specific comments for meat, dairy, and poultry producers.

You are welcome to distribute this to market organizers, farmers, and food producers–or anyone else who is interested in the market for local foods .

These are things we know work well. We are still learning. Do what works for you.

1. The more information the better. Prices are the bare minimum.

Customers love signs and explanations. You must label everything with a name and a price. For some reason, food without prices doesn’t sell well. Many people are too shy to ask directly about prices. But there is much more you can say.

How much does it weigh? How do you cook it? What is it called? How hot are the chilies? How is it different? Where is your farm? Why is it scarce? (WE HAD A FROST.) Why do the apples have spots? (WE DON’T USE FUNGICIDES.) One of my mother’s most effective signs: WE GROW REALLY GOOD BEANS.

Suggestions for other handouts:

• Write a description of your farm. 

• Bring articles and information about your farm and its role in agriculture.

• A brochure with cuts and prices is particularly helpful for meat, poultry, and cheese producers

• Recipes are the indispensable handout.

2. Charge what it’s worth. Is it superior, rare, organic?

Better food is worth more. When you have a superior product (better than the supermarket or even the farmer next door), charge more. Some customers are price-conscious and some aren’t  When you give away good produce at rock-bottom prices, customers often buy the same amount anyway. The refrigerator is only so big, and a family only eats so much.

If your product is rare (a scarce variety or the only one on the market), charge what it’s worth . If your product is organic, price accordingly.

Customers do expect value for money. Give them bargains when you have a lot of something, or if it’s inferior (too small or slightly bruised or too old).

When you do have a bargain price, promote it with large signs, visible placement, multiple locations, and polite suggestions.

Offer discounts for volume. We typically sell squash and zucchini for $1.60/lb, or, when it’s scarce, $2/lb. That’s not cheap. But if you buy 5 lbs or more, it’s $1/lb. We also sell slightly more than 5 lbs in a gallon basket for $5. We move a lot of squash that way to price-conscious shoppers who like squash. We still get top price from the people who want just three zucchini.

3. Value for money is always right.

It’s not a question of high or low prices. A good market—and a good stand—has high-end treats, less expensive foods in larger quantities, and items in between. It’s a question of the right price. Your prices may change during the market, from week to week, and throughout the season. Don’t be afraid to change prices. When you do, you must change the sign immediately and tell all your staff. It helps to make an announcement about a price reduction as you change the sign. People like to know.

If it doesn’t sell, the price is probably wrong. Or the customer does not want that product, or isn’t attracted by the way you’re selling it.

4. Give samples.

People love to try things. Teach them about your favorites. If you’re tired of Golden Delicious apples and prefer Mutsus, say so.

Twenty years ago, we started to teach people that pickling cucumbers are wonderful in salads. They have thinner skins and better flavor than standard American cucumbers. We kept searching for new varieties. Now we grow Armenian, European, and Middle Eastern types, which are better yet. We sample them all, and many people tell us they are the best they’ve tried.

I often give away a new variety, such as the fluorescent purple eggplant Neon, just to encourage customers to try unusual things.

5. Suggest ideas—especially when it’s familiar or in surplus.

People often just don’t know what to do with things they see. Tell them how you like to cook it. They often want to try something new, especially with familiar, well-supplied vegetables like zucchini.

When you have a glut, customers feel overwhelmed by the surplus and ever-lower prices won’t inspire them. You must give them more ideas.

6. Eat your own food.

Nothing is more discouraging to me than hearing “I don’t know what it tastes like” from a farmers’ market worker. All staff—those who work on the farm and those who only sell at farmers markets—should eat the food. Restaurant staff have wine and food tastings for staff so they can answer diners’ questions fully and—yes—subjectively.

7. Give customers personal opinions.

You must be able to answer objective questions—is this apple sweet or tart, does this onion store well, is this cut of meat good for the grill? However, customers also appreciate personal comments. If you have favorites, say so. If the customer is asking about apples but you don’t especially like apples, be honest (“I’m not a great apple eater, but people say these have the strongest flavor”) and stick to objective descriptions (“Good for baking”). The customer will admire you for it.

8. Tell them how to keep it.

No one likes to waste good food (or flowers). If you tell customers how to keep what they buy fresher for longer, they won’t fret about buying too much. For example, make a sign saying:

HOW to KEEP LETTUCE Wash, spin dry, and wrap it in a damp kitchen towel in the fridge for several days.

9. quality is everything..

Ultimately, farmers markets will not succeed simply because we are farmers, and the folks down the road are not. They will succeed because the produce is superior to what consumers can buy elsewhere and the price is right. If your peaches are green or mealy, your corn is immature, your beans are tough, your meat is poorly packaged, your bread is stale, your lettuce is wilted, or your tomatoes are tasteless, customers won’t come back. Taste your products. Do they measure up?

In a customer survey we’ve taken at a popular London farmers’ market, freshness and quality were the top things customers volunteered in answer to the question: What’s good about a farmers’ market?

No other answer—not meeting the farmer, not saving family farms—came close. Customers did cite these (and other) considerations, such as organic foods. Value for money was also at the top. But freshness and quality were tops—and freshness is really a form of quality. Which means that quality and value for money are the main reasons people come to market.

We are lucky that farmers’ market customers are discerning: That’s why they shop at the farmers’ market. But with regular exposure to fresh, seasonal, high-quality produce, they will become more discerning, not less. You cannot give them the same old apples week after week, or uneven quality, or bad prices—and expect them to come back simply because you are a farmer. They will shop elsewhere.

10. Choose good varieties and breeds.

Supermarkets offer the same cosmetically perfect bland foods, from apples to bread to cheese. We need to offer something better, something different. The sweetest strawberries, handmade bread, pastry with real butter, raw honey, fresh eggs, marbled, well-hung beef.

I don’t believe there is a better-tasting strawberry than Earliglow. It is smaller than other commercial varieties, and its season is early, but we charge more for Earliglows than most farmers do for varieties I find sour and watery. If you grow a good variety or raise a good breed with some noticeable downside (Earliglows are small), don’t hide it. Explain it.

For processed foods, use good ingredients and tell customers why your jam or cheese or bread is different—it’s handmade, cured properly, or not treated with chemicals.

Flavor is the most important quality in food. But there are other ways to distinguish your product from the supermarket’s. It should be fresher because it hasn’t traveled far. It should be exactly the right maturity and texture—something supermarkets often get wrong because of transportation needs (hard pears, mealy tomatoes). Rarity itself can be a virtue. Grow traditional and unusual varieties and breeds.

If your product has any good quality—plum tomatoes makes thick sauce, a breed of beef is good on the grill because it’s lean, a donut peach is easy to peel—say so.

11. Have something to sell all season.

This is especially critical for fruit and vegetable farmers. It’s not worth coming to market only to sell asparagus for three weeks a year. To make a good return from markets, you need to have spring, summer, autumn, and winter crops. Extend the season with covers, by growing cold weather crops, or by planting several batches of carrots for a steady supply of young carrots if they are popular. If you want to sell seriously at markets, you may need to change your growing patterns.

12. Sell a variety of products.

A stand with one product (only sausages, potatoes, or juice) holds the attention of customers for only so long: Either they want the one thing you have to sell or they don’t. Sell a variety: many different vegetables (even in small quantities), flavors of juice, cuts of meat. Customers will stay longer and spend more.

13. Make bags readily available.

Place bags everywhere within easy reach of customers. Customers are blind when it comes to bags. This is a farmers’ market mystery.

14. Work with the manager.

If you have a problem or suggestion, tell the manager. Are the market hours right? Do you have requests from customers for something no producer is supplying? Tell the manager about your farm. The manager serves you and represents you to the public.

15. Cultivate regular, loyal customers.

We aim to build a base of customers who shop regularly at farmers markets. We don’t want 10,000 one-time-only purchases from the occasional passerby. We want 100 people to shop 100 times at farmers markets. Or 1,000 people to make 10 purchases. We want people to come to market to spend $10 to $40, not $2.50. That means people who are doing the weekly shopping at the farmers’ market, often for a family, week in and week out. And it usually means people who come for quality, not for rock-bottom prices.

You must remind customers that the market is open every week. Encourage them to bring friends, colleagues, family, and neighbors. Tell them about other farmers markets you attend.

16. Pile it high and fill it up.

You must restock constantly. Consider carefully who takes money and who restocks at market. Some people are better at one job than the other. And the “smallest container” rules. The produce you have should always be in the smallest container in which it fits. If you start out with a crate of apples, keep it full throughout the whole market. If you have only half a crate left, find a smaller basket. By the end of market, we often have one fennel bulb in a small basket, a few bell peppers in a quart box, squash in a gallon basket. Customers dislike buying the last of anything—it looks like the dregs. The smaller container looks like abundance.

17. Don’t be afraid of competition.

A good market has a balance of producers with a balance of produce and prices. Good markets shouldn’t have too many producers or too many large operations. For one thing, such markets become impersonal. There shouldn’t be more producers than the customers can support, or more producers of one food than demand for it. But the best markets have plenty to offer customers.

Farmers markets are a basic form of cooperative. You all agree to sell by the rules for a few hours each week agree. You are stronger together than alone. Why?

Every market needs a critical mass of producers, or customers won’t bother to come. They’ll go to the supermarket instead, where they know they can “get everything.” To attract good customers, the pork farmer needs the vegetable farmer, the honey seller needs the baker, and the egg producer needs the fruit grower. Imagine how little business we would do if each stall were on its own street corner instead of all gathered together at the farmers’ market! Regular customers especially expect to be able to do a full week’s shopping. And regular customers spend more money than passers-by.

This also means that one vegetable or fruit stall is not enough. Customers want—and deserve—a mix of produce, prices and styles. No farmer is guaranteed a monopoly. It seems like a paradox: At market, the farmers need each other…and they also compete with each other. So how do you compete? Specialize. Do what you’re good at. Tell the customers why you’re different and better. Set your own standards. Always charge what it’s worth.

We faced new competition in those early years, and we still do. If a farmer is out-selling, under-pricing, or out-producing you, these are things you can do:

• You can compete on price .
• You can compete on quality.
• You can sell that item at another farmers’ market.
• You can stop competing and sell something else.
• You can perfect your act.
• In the long run, the answer to competition is stability.

Stability doesn’t mean that in five years you will be growing what you’re growing today, or that customers will buy it. See the rest of these notes: You will grow new things, try new sales techniques, get more customers, and learn things from new producers. (There will be new producers.)

The early stages of a new farmers’ market can be hard for everybody, including market organizers, producers, and customers. It is not stable from the very beginning. But it will be, if market organizers and producers are patient.

18. Make chilled foods visible.

Meat, poultry, dairy, and egg producers, and those selling chilled processed food like egg pasta, have particular challenges in display. You need to show off your food just as the peach and tomato farmers do, piled high and colorful and seductive. Sometimes a meat or poultry farmer seems to be selling nothing at all. There is a sign with prices—or should be—but no food in sight.

At many farmers’ markets, including London Farmers Markets, there is access to electricity. Farmers use chilled glass display cabinets, which look beautiful and allow them to sell fresh meat, sausages, meat pies, smoked fish, cheese, and more.

19. Bring photos of your farm.

Bring not only your food but also your farm to market. Pictures of crops, animals, processing (say, making cheese), andworkers with crops and animals are interesting and charming to non-farmers and bring life to your stand. Pictures also reinforce the message that we are all linked to farmland through food.

20. Be cheerful and active.

A bored, sullen person behind the counter is fatal. Without being a hyper sales monster, be enthusiastic and friendly. You must move about the stand. Walk to the front of your stand every 10 minutes for the customer’s view. Pick up trash, even if it’s not yours. You must demonstrate your high opinion of your products. You cannot be ignorant about products. You must give customers a reason to buy. Avoid sarcasm, indifference, smoking, music, and the impression “I just work here.”

21. Perfect your marketing equipment.

Growing vegetables or raising animals is only half the battle. Do not neglect the infrastructure of marketing. Have a good sign box with magic markers, blank paper, tape. We organize signs by product in a small plastic recipe box. The PEPPERS file, for example, contains all the pepper signs (bell, hot, frying) with various prices and quantities. When you get to market, you need only choose the sign you need.

Our market report tells how much you brought, what price you sold it at, and when it sold out. When we’re loading for next week’s market, we have a good idea of what the market can sell. We refer to the market reports year after year.

Bring enough change to get you through the early $20 bills. Experiment with tarps until you find the right one. Bring wet towels to keep lettuce from wilting in the heat. Use white side tarps to keep everything shady. Make sure every market has the baskets, boards, and tables it needs. (We use a checklist.) Our marketing equipment is modular; it works at every market. Usually it has two purposes: It’s part of the load itself and it becomes part of the display.

22. Run the numbers.

Like most small business owners, farmers seldom discuss how much they make. My parents, Chip and Susan Planck, have always believed that the success of farmers markets depends on the success of farm businesses. We hope that by sharing information about sales, we can encourage more farmers to sell at farmers markets.

On August 29, 1999, my parents were in England to visit my first London farmers market in Islington. Our summer college-age farm workers selling vegetables at Dupont Circle in Washington, D.C., made $4,800 in four hours. It was a market record (since surpassed).

Among many other things, they sold 1,250 pounds of tomatoes for $2 a pound—about $2,500, or half the total sales. They sold out of tomatoes.

• Lesson 1: Specialize. (We grow 25 varieties of tomatoes.)
• Lesson 2: Grow the best varieties. (If it isn’t delicious, we don’t grow it.)
• Lesson 3: Give samples. (Our customers ask for tomatoes by name.)
• Lesson 4: Treat it properly. (Our tomatoes are ripe and unbruised.)
• Lesson 5: Charge what it’s worth. (We are not fancy, but customers think our tomatoes are worth $2.40/lb. Some of our prices are higher than the supermarket or the stand next door, some lower. Between you, the competition, and the customer, you learn what it’s worth.)

They sold 6 bushels of basil, about 180 bunches the size of two hands at $2 each.

• Lesson 1: Grow what the customers want. (We used to try to sell whole basil plants, with the muddy root and all the stems still on, for $1. Now we cut just the leaves, wash and bunch them, and make ten times more money per plant.)
• Lesson 2: Grow high-value crops on small pieces of ground. (Basil is also light and small to carry to market.)
• Lesson 3: Grow something the supermarkets don’t. (Basil in supermarket pots dies before you can use it; the cut basil is old, over-watered, and over-fed with nitrogen. It doesn’t last, and it’s bland.)

The Plancks pay a fairly substantial fee at this market. We are glad to do it. With markets like this one—and thirteen others, including somewhat slower weekday markets—my parents are able to farm for a living. Average annual sales from 1998 to 2002 were about $325,000 and in 2003, a bad year for weather, sales were a record high of $350,000. (The biggest expense is labor, about $110,000.) They sell only at farmers markets and have no other income. Farmers markets saved our farm.

That is why we have worked hard, not only to sell more vegetables, but also to convince customers and communities that farmers need a stable network of well-managed farmers markets in every suburb, town, and city. Every farm selling direct has different means and needs, but we all rely on convincing customers to buy local foods. It is notable how diverse farmers markets are. Many farms smaller and larger than ours—in acreage and sales—rely on farmers markets too.

The RFC is a nonprofit dedicated to developing the market for local foods. For more information, please visit  www.ninaplanck.com.

For more updates on Rodale Institute’s research and programming, follow us on Facebook , Instagram , and Twitter .

Urban Farm Stands

Promoting Farm Stands in every neighborhood!

Plans & Ideas

If you have plans or drawings for your farm stands, material lists, or ideas on how to create a farm stand from a recycled materials, please submit your ideas to urbanFarmStands AT gmail.com.

Photo of LAH Farm Stand – We made several signs from recycled/reused plywood that we painted chalk board paint onto with borders made of recycled wood.  One feature that I picked up from Farm stands in Canada was this idea of an integrated cooler.  We cut a hole into the table and inserted a cooler where we can put fresher vegetables with a re-useable frozen cooler ice packet.  This keeps produce fresher longer and keeps critters from accessing the produce.  In this photo we have one cooler installed.

The whole farm stand can be dis-assembled into a few larger pieces to be moved in  about 15 minutes with some easy to remove screws with a cordless screw driver.

LAH Community Farm Stand II – Designed and deployed June 2019

This design is very similar to the Community Farm Stand #1 but we designed the stand with a few more careful design details and requirements.

The most important being that we wanted to access the stand and books/shelves from the back and sides as it was to be located on a larger, flat area which worked for accessing the back of the stand.  This access in the back required that the roof sloping down from the front couldn’t be too low where persons would bump the low hanging room.

We also made the stand exactly 8 feet long to make it easier to work with standard lumber.  Much of the table decking and other joists were made from a recycle play structure that was taken down and recycled from 2×6 and 2×4 redwood lumber.

We kept many of the flexible features of the first stand and made chalk boards with plywood and chalk board paint on the front and a few places around the stand.   We also crafted several hanging signs that can be cascaded off each other to show what is available at the stand.  What is available at the stand changes seasonally and what neighbors plant from year to year.

The basic dimensions of the stand are

• 7 feet 4×4 posts in the front, 6.5 feet 4×4 posts in the back
• 32 inch wide table
• table 8 feet long
• table 36 inches high (top of deck)
• 4×4 posts 5 feet apart, 1.5 feet of space at either side of posts
• 1 integrated cooler
• book shelves made out of pine and stained and sealed
• Roof joists are 2x4x 6 feet RW
• Roof boards are 2x2x 8
• Metal roofing 24 x 6 feet (4 pieces)

Here are some of the design drawings for the second farm stand:

We changed a few of the designs details as we were building it.

Other farm stands on Islands in Canada

Here is an another example of an simple integrated cooler design.

This design was build from a old desk with an added roof piece added

This stand has a cooler below and something to keep critters and bugs out of the top area with screening.

• Already have a WordPress.com account? Log in now.
• Subscribe Subscribed
• Copy shortlink
• Report this content
• View post in Reader
• Manage subscriptions
• Collapse this bar

, problem & solution, problem worth solving.

People want and need vegetables and related food with good taste and high nutritional quality. Our national diet is a disgrace. We have a huge problem of obesity.

Our Solution

We use present and future agricultural technology to produce organic, tasty, and nutritional vegetables. We start with an existing farm that has custom-innovated equipment. To that we add horticultural technology in the production of strawberries will allow double utilization of the climate controlled portion of the overhead.

Target Market

Competition, current alternatives.

Alabama is one of the premier farming areas of the eastern United States. This creates an intensely competitive environment with a large number of industry participants. Since almost all of the produce is considered to be commodities, and large scale buyers are more consolidated than the farmers themselves, overall margins are small and rivalries for wholesaler contracts are strong. Competitive threats come from three main segments:

• Imported vegetables of lower quality.>
• Mississippi pound raised vegetables.
• Alabama vegetable producers.

Direct competition in the individual buyers market segment comes from three farms in the immediate area including the Anniston farm, Organics-To-You farm, and the Terrance Livingston vegetable farm. Each of these competitors has produce stands as well as selling to local farmers’ markets. However, with the exception of Organics-To-You Farm, none of the others focus on a niche market and depend heavily on federal subsidies.

Our Advantages

The Farmers Group strategy is to profitably and efficiently utilize present and future agricultural technology in the production of vegetables. The company, by acquiring an existing profitable vegetable farm with all the necessary custom-innovated equipment, will gain a significant industry advantage. Additional application and utilization of horticultural technology in the production of strawberries will allow double utilization of the climate controled portion of the overhead. Farmers Group hopes to consolidate considerable goodwill already created by exercising the option of not adding another high-production facility to the present supply-demand scenario.

The company’s goals in the first year are to:

• Prepare the future site.
• Relocate and expand Green Acres vegetable system and get it operational.
• Integrate greens culture into the system.
• Have the composting system in full production by early spring of the second year.

The company’s long-term plan is to phase out whichever products are least lucrative and replace them with products that are practical and cost efficient.

Marketing & Sales

Marketing plan.

Farmers Group will initially market and supply its products to target customers. The company is further exploring marketing opportunities on the Internet. To this extent, the company would like to set up a website to market its products.

The company will utilize aggressive advertising strategies to further market its products. These strategies include the promotion of products through the sponsoring of spots on cooking shows and exhibitions, and also engaging prominent chefs to help promote this fledgling industry.

At Farmers Group, the sales process is primarily the same for vegetables as it is for composting products, in that both products will be mainly sold through wholesale marketing. As in the past, live shipments will be delivered by contract carriers in special oxygenated tanks carrying 8,000 vegetables or more, and will be continued as demanded. Farmers Group’s bagged manure products will be delivered and unloaded in sizable wholesale quantities by the pallet.

Smaller, more local orders will significantly increase the overall sales when the 300-450 live vegetables carrying tank system is put into service late in 2000 or early in 2001.

The company’s average sales cycle from first contact to closing of the sale is approximately 3 to 12 days for vegetable products. Farmers Group plans to shorten this cycle. Furthermore, the company estimates that from first contact to sale conclusion, the cycle for fresh strawberries will run 3 days or less. Composted products sale cycle should run from 3 to 12 days.

Locations & Facilities

The farm is located in Calhoun county approximately 4.5 miles outside of Jasper.

The operation will utilize:

• One large greenhouse, enclosing the vegetable area.
• Horticultural greenhouse.
• Filters, water treatment devices.
• Backwash facilities.
• Outdoor vegetable facilities.
• Business office building.

An additional portion of the operation will be the manure composting facility. Local and regional dairy operations have trouble with manure accumulations, and the company hopes to enter into contracts in removing the manure. Farmers Group will then turn this into a saleable product. The company plans to supply the region’s nursery outlets with a top-quality, premium garden and soil amendment product for area horticulture.

While at Mobile Farmers Vegetable Farm James Jackson, steadily used and experimented with compost and fertilized with manure of different kinds. The most important things with manure usage is to eliminate the viable weed seed drawback by thoroughly composting the manure, to add enough cellulose on product to bring it to the proper ratio and to bring its water content to proper levels. A properly composted manure product has no seeds that will germinate and proliferate in it. Additionally, a properly composted manure product has something a chemically formulated synthetic fertilizer does not have: enzymes. Enzymes are critical for producing a truly nutritious and superior flavored product. Research has shown that the superior flavor of a fruit or vegetable is closely related to vitamin content and folic acid content in green vegetables. 

The company is currently seeking contact with Alabama universities in order to learn about and acquire new hybrids of strawberries and vegetables that are hardier and grow faster in our local microclimates. These and other available species and systems will be constantly tracked.

In addition to the above, the company is seeking contacts at Universities in Italy and Germany that are involved in greens, and will continue the quest for the best flavored, large, and firm fall and winter strawberries.

Currently, Farmers Group is conducting research to test certain clay-sand-manure mixture levels to obtain better, cheaper bedding and agronomic soil mixtures that are more effective than the standard used in the industry in Alabama (Pine bark mulch-composted).

Equipment & Tools

The state-of-the-art vegetable equipment starting up in the new location utilizes revolutionary harvest designs that:

• Allow faster, longer growth
• Cut the harvest labor by over 80%
• Decrease loss in weight gain, and
• Eliminate weight loss from shock.

Farmers Group’s first line of production will be the green vegetable and red vegetable. During the summer months Farmers Group will be growing carrots, romaine lettuce, leeks, red onions, summer squash, and spinach. In the fall, production will center on pumpkins, winter squash, globe beets and winter greens. With the growth of the popular organic food niche, and the federal government’s new organic labeling policy, Farmers Group will focus its produce on the intermediate organic label. This means that approximately 70% of the food production process will be organic and all foods produced by Farmers Group will be eligible for the "contains organic ingredients" label. The company’s farm will have a capacity sufficient to produce in excess of 200,000 lbs. of vegetables per year.

Strawberries

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

Farmers Group’s strategy is a combination of the two technologies during the cool winter months which will allow the utilization of normally wasted space in the greenhouses for the high price winter greens production. This will allow double cultivation of the greenhouses with almost no additional heating necessary in this climate.

Future Products

In the meantime, the company would like to explore the possibilities of crayfish production. Farmers Group believes this to be a high revenue venture with retail prices running in excess of $15.00 per pound in most places. The company also believes that if crayfish production is successful then it could become the number one endeavor of Farmers Group.

Currently there is a defunct fish farming production facility with all the necessary capital equipment approximately two miles from the current farm. Purchase of this facility would allow Farmers Group to begin production and to capitalize on this higher margin product. What makes this most attractive is the two ventures have significant joint cost potential, allowing for a reduction in marginal costs for all products and creation of real economies of scale that would provide Farmers Group with a competitive advantage.

Milestones & Metrics

Milestones table, key metrics.

• Sales and cost of sales
• Greenhouse output by crop
• overall output per crop
• Fertilizer usage
• Water usage

Ownership & Structure

Farmers Group’s management team is led by Mr. James Jackson, Business Manager, and the current manager of Mobile Farmers Vegetable Farm, who has extensive knowledge of the industry and has been tracking vegetable trends for 30 years.

The company’s management philosophy is based on responsibility and mutual respect. Farmers Group has an environment and structure that encourages productivity and respect for customers and fellow employees.

Management Team

Management will be responsible for supervising and participating in the daily operations of the facility. Management consists of:

• James Jackson, Business Manager, Full Time
• Terry Howard, Executive Director, Full Time
• Kevin Perry, Management Trainee, 3/4 Time
• Victor Green, Management Trainee, 1/4 Time

Daily Maintenance

This group will consist of the following:

• Henry Jones, Logistical Engineer, Full Time
• Colin Henry, Heavy Equipment, Full Time
• Michael Owen, Welder, 1/2 Time

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

Key Assumptions 

Nature and Limitation of Projections

This financial projection is based on sales volume at the levels described in the sales forecast section and presents, to the best of management’s knowledge, the company’s expected assets, liabilities, capital, and revenues and expenses. The projections reflect management’s judgement of the expected conditions and its expected course of action given the hypothetical assumptions.

Nature of Operations

The company is in the business of vegetable farming, greens cultivation, and composting. The company expects to be operating in 2000.

The company’s revenue is derived primarily from the sale of vegetables, strawberries, and bagged composted manure products.

The company’s expenses are primarily those of salaries, utilities, and insurance costs. Other expenses are based on management’s estimates and industry averages.

However, our initial projections indicate profitability well beyond realistic expectations. We’ve added a substantial "other expense" category, especially as we get on our feet in the second half of year one, to allow for realistic expenses … even if we can’t categorize them exactly. Even with these "other expenses" we are still unusually profitable, but we believe that’s because of our innovative technology. 

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

The company is seeking to raise of $830,000 for the purpose of financing the acquisition of the Green Acres Vegetable Farm and Mobile Farmers Vegetable Farm, facilities modifications, equipment, and funding operating expenses. Another $1,000,000 will be invested in the company by its four co-owners. The total is $1,830,000. The following is a breakdown of how the funds will be used:

Acquisition:

Property $1,300,000

Equipment System $400,000

Sub-total $1,700,000

Operating Expenses:

Salaries $80,000

Marketing and promotion $10,000

Other operating expenses $10,000

Sub-total $100,000

Total $1,800,000

Part of the $1,830,00 are the $684,600 startup expenses listed as net worth in Dec 2016. More details are: 

Legal $19,000

Facilities modification $300,000

Organic Herbicides/Pesticides $5,000

Consultants $25,000

Insurance $10,000

Research and development $25,000

Expensed equipment $250,000

Other $50,000

TOTAL START-UP EXPENSES $684,600

Sources of Funds

We will have four investors. Each investor has committed to giving us $250,000, totally $1,000,000. 

We will also have $400,000 in long term borrowing, we will have $400,000 in short term loan and $30,000 worth of bills to pay. 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

Follow Puck Worlds online:

• Follow Puck Worlds on Twitter

Site search

Filed under:

• Kontinental Hockey League

Gagarin Cup Preview: Atlant vs. Salavat Yulaev

Share this story.

• Share this on Facebook
• Share this on Twitter
• Share this on Reddit
• Share All sharing options

Share All sharing options for: Gagarin Cup Preview: Atlant vs. Salavat Yulaev

Gagarin cup (khl) finals:  atlant moscow oblast vs. salavat yulaev ufa.

Much like the Elitserien Finals, we have a bit of an offense vs. defense match-up in this league Final.  While Ufa let their star top line of Alexander Radulov, Patrick Thoresen and Igor Grigorenko loose on the KHL's Western Conference, Mytischi played a more conservative style, relying on veterans such as former NHLers Jan Bulis, Oleg Petrov, and Jaroslav Obsut.  Just reaching the Finals is a testament to Atlant's disciplined style of play, as they had to knock off much more high profile teams from Yaroslavl and St. Petersburg to do so.  But while they did finish 8th in the league in points, they haven't seen the likes of Ufa, who finished 2nd. 

This series will be a challenge for the underdog, because unlike some of the other KHL teams, Ufa's top players are generally younger and in their prime.  Only Proshkin amongst regular blueliners is over 30, with the work being shared by Kirill Koltsov (28), Andrei Kuteikin (26), Miroslav Blatak (28), Maxim Kondratiev (28) and Dmitri Kalinin (30).  Oleg Tverdovsky hasn't played a lot in the playoffs to date.  Up front, while led by a fairly young top line (24-27), Ufa does have a lot of veterans in support roles:  Vyacheslav Kozlov , Viktor Kozlov , Vladimir Antipov, Sergei Zinovyev and Petr Schastlivy are all over 30.  In fact, the names of all their forwards are familiar to international and NHL fans:  Robert Nilsson , Alexander Svitov, Oleg Saprykin and Jakub Klepis round out the group, all former NHL players.

For Atlant, their veteran roster, with only one of their top six D under the age of 30 (and no top forwards under 30, either), this might be their one shot at a championship.  The team has never won either a Russian Superleague title or the Gagarin Cup, and for players like former NHLer Oleg Petrov, this is probably the last shot at the KHL's top prize.  The team got three extra days rest by winning their Conference Final in six games, and they probably needed to use it.  Atlant does have younger regulars on their roster, but they generally only play a few shifts per game, if that. 

The low event style of game for Atlant probably suits them well, but I don't know how they can manage to keep up against Ufa's speed, skill, and depth.  There is no advantage to be seen in goal, with Erik Ersberg and Konstantin Barulin posting almost identical numbers, and even in terms of recent playoff experience Ufa has them beat.  Luckily for Atlant, Ufa isn't that far away from the Moscow region, so travel shouldn't play a major role. 

I'm predicting that Ufa, winners of the last Superleague title back in 2008, will become the second team to win the Gagarin Cup, and will prevail in five games.  They have a seriously well built team that would honestly compete in the NHL.  They represent the potential of the league, while Atlant represents closer to the reality, as a team full of players who played themselves out of the NHL. 

• Atlant @ Ufa, Friday Apr 8 (3:00 PM CET/10:00 PM EST)
• Atlant @ Ufa, Sunday Apr 10 (1:00 PM CET/8:00 AM EST)
• Ufa @ Atlant, Tuesday Apr 12 (5:30 PM CET/12:30 PM EST)
• Ufa @ Atlant, Thursday Apr 14 (5:30 PM CET/12:30 PM EST)

Games 5-7 are as yet unscheduled, but every second day is the KHL standard, so expect Game 5 to be on Saturday, like an early start. 

Loading comments...

• Yekaterinburg
• Novosibirsk
• Vladivostok

• Tours to Russia
• Practicalities
• Russia in Lists

Rusmania • Deep into Russia

Out of the Centre

Savvino-storozhevsky monastery and museum.

Zvenigorod's most famous sight is the Savvino-Storozhevsky Monastery, which was founded in 1398 by the monk Savva from the Troitse-Sergieva Lavra, at the invitation and with the support of Prince Yury Dmitrievich of Zvenigorod. Savva was later canonised as St Sabbas (Savva) of Storozhev. The monastery late flourished under the reign of Tsar Alexis, who chose the monastery as his family church and often went on pilgrimage there and made lots of donations to it. Most of the monastery’s buildings date from this time. The monastery is heavily fortified with thick walls and six towers, the most impressive of which is the Krasny Tower which also serves as the eastern entrance. The monastery was closed in 1918 and only reopened in 1995. In 1998 Patriarch Alexius II took part in a service to return the relics of St Sabbas to the monastery. Today the monastery has the status of a stauropegic monastery, which is second in status to a lavra. In addition to being a working monastery, it also holds the Zvenigorod Historical, Architectural and Art Museum.

Belfry and Neighbouring Churches

Located near the main entrance is the monastery's belfry which is perhaps the calling card of the monastery due to its uniqueness. It was built in the 1650s and the St Sergius of Radonezh’s Church was opened on the middle tier in the mid-17th century, although it was originally dedicated to the Trinity. The belfry's 35-tonne Great Bladgovestny Bell fell in 1941 and was only restored and returned in 2003. Attached to the belfry is a large refectory and the Transfiguration Church, both of which were built on the orders of Tsar Alexis in the 1650s.  

To the left of the belfry is another, smaller, refectory which is attached to the Trinity Gate-Church, which was also constructed in the 1650s on the orders of Tsar Alexis who made it his own family church. The church is elaborately decorated with colourful trims and underneath the archway is a beautiful 19th century fresco.

Nativity of Virgin Mary Cathedral

The Nativity of Virgin Mary Cathedral is the oldest building in the monastery and among the oldest buildings in the Moscow Region. It was built between 1404 and 1405 during the lifetime of St Sabbas and using the funds of Prince Yury of Zvenigorod. The white-stone cathedral is a standard four-pillar design with a single golden dome. After the death of St Sabbas he was interred in the cathedral and a new altar dedicated to him was added.

Under the reign of Tsar Alexis the cathedral was decorated with frescoes by Stepan Ryazanets, some of which remain today. Tsar Alexis also presented the cathedral with a five-tier iconostasis, the top row of icons have been preserved.

Tsaritsa's Chambers

The Nativity of Virgin Mary Cathedral is located between the Tsaritsa's Chambers of the left and the Palace of Tsar Alexis on the right. The Tsaritsa's Chambers were built in the mid-17th century for the wife of Tsar Alexey - Tsaritsa Maria Ilinichna Miloskavskaya. The design of the building is influenced by the ancient Russian architectural style. Is prettier than the Tsar's chambers opposite, being red in colour with elaborately decorated window frames and entrance.

At present the Tsaritsa's Chambers houses the Zvenigorod Historical, Architectural and Art Museum. Among its displays is an accurate recreation of the interior of a noble lady's chambers including furniture, decorations and a decorated tiled oven, and an exhibition on the history of Zvenigorod and the monastery.

Palace of Tsar Alexis

The Palace of Tsar Alexis was built in the 1650s and is now one of the best surviving examples of non-religious architecture of that era. It was built especially for Tsar Alexis who often visited the monastery on religious pilgrimages. Its most striking feature is its pretty row of nine chimney spouts which resemble towers.

Plan your next trip to Russia

Ready-to-book tours.

Your holiday in Russia starts here. Choose and book your tour to Russia.

REQUEST A CUSTOMISED TRIP

Looking for something unique? Create the trip of your dreams with the help of our experts.