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11 Facebook Case Studies & Success Stories to Inspire You

Published: August 05, 2019

Although Facebook is one of the older social media networks, it's still a thriving platform for businesses who want to boost brand awareness.

With over 2.38 billion monthly active users , you can use the platform to spread the word about your business in a number of different ways -- from photos or videos to paid advertisements.

Because there are so many marketing options and opportunities on Facebook, It can be hard to tell which strategy is actually best for your brand.

If you're not sure where to start, you can read case studies to learn about strategies that marketing pros and similar businesses have tried in the past.

A case study will often go over a brand's marketing challenge, goals, a campaign's key details, and its results. This gives you a real-life glimpse at what led a marketing team to reach success on Facebook. Case studies also can help you avoid or navigate common challenges that other companies faced when implementing a new Facebook strategy.

To help you in choosing your next Facebook strategy, we've compiled a list of 11 great case studies that show how a number of different companies have succeeded on the platform.

Even if your company has a lower budget or sells a different product, we hope these case studies will inspire you and give you creative ideas for your own scalable Facebook strategy.

Facebook Brand Awareness Case Studies:

During the 2017 holiday season, the jewelry company Pandora wanted to boost brand awareness in the German market. They also wanted to see if video ads could have the same success as their other Facebook ad formats.

They began this experiment by working with Facebook to adapt a successful TV commercial for the platform. Here's a look at the original commercial:

The ad was cut down to a 15-second clip which shows a woman receiving a Pandora necklace from her partner. It was also cropped into a square size for mobile users. Pandora then ran the ad targeting German audiences between the ages of 18-50. It appeared in newsfeeds and as an in-stream video ad .

Results: According to the case study , the video campaign lifted brand sentiment during the holiday season, with a 10-point lift in favorability. While Pandora or the case study didn't disclose how they measured their favorability score, they note that the lift means that more consumers favored Pandora over other jewelers because of the ad.

Financially, the campaign also provided ROI with a 61% lift in purchases and a 42% increase in new buyers.

Video can be memorable, emotional, and persuasive. While the case study notes that Pandora always had success with ads and purchases, the jeweler saw that a video format could boost brand awareness even further.

In just 15 seconds, Pandora was able to tell a short story that their target audience could identify with while also showing off their product. The increase in favorability shows that audiences who saw the ad connected with it and preferred the jeweler over other companies because of the marketing technique.

Part of Pandora's success might also be due to the video's platform adaptation. Although they didn't create a specific video for the Facebook platform, they picked a commercial that had already resonated with TV audiences and tweaked it to grab attention of fast-paced Facebook users. This is a good example of how a company can be resourceful with the content it already has while still catering to their online audiences.

Rock & Roll Hall of Fame

The Rock & Roll Hall of Fame , a HubSpot customer, wanted to boost brand awareness and get more ticket purchases to their museum. Since they'd mainly used traditional customer outreach strategies in the past, they wanted to experiment with more ways of reaching audiences on social media.

Because the museum's social media team recognized how often they personally used Facebook Messenger, they decided to implement a messaging strategy on the Hall of Fame's official business page.

From the business page, users can click the Get Started button and open a chat with the Hall of Fame. Through the chat, social media managers were able to quickly reply to questions or comments from fans, followers, and prospective visitors. The reps would also send helpful links detailing venue pricing, events, other promotions, and activities in the surrounding area.

Since the Messenger launch, they claim to have raised their audience size by 81% and sales from prospects by 12%. The company claims that this feature was so successful that they even received 54 messages on an Easter Sunday.

Being available to connect with your audiences through Messenger can be beneficial to your business and your brand. While the Rock & Roll Hall of Fame boosted purchases, they also got to interact with their audiences on a personal level. Their availability might have made them look like a more trustworthy, friendly brand that was actually interested in their fanbase rather than just sales.

Facebook Reach Case Study:

In early 2016, Buffer started to see a decline in their brand reach and engagement on Facebook due to algorithm changes that favored individuals rather than brands. In an effort to prevent their engagement and reach numbers from dropping even further.

The brand decided to cut their posting frequency by 50%. With less time focused on many posts, they could focus more time on creating fewer, better-quality posts that purely aimed at gaining engagement. For example, instead of posting standard links and quick captions, they began to experiment with different formats such as posts with multi-paragraph captions and videos. After starting the strategy in 2016, they continued it through 2018.

Here's an example of one an interview that was produced and shared exclusively on Facebook.

The Results: By 2018, Buffer claimed that the average weekly reach nearly tripled from 44,000 at the beginning of the experiment to 120,000. The page's average daily engagements also doubled from roughly 500 per day to around 1,000.

In 2018, Buffer claimed that their posts reached between 5,000 to 20,000 people, while posts from before the experiment reached less than 2,000.

Although Buffer began the experiment before major Facebook algorithm changes , they updated this case study in 2018 claiming that this strategy has endured platform shifts and is still providing them with high reach and engagement.

It can be easy to overpost on a social network and just hope it works. But constant posts that get no reach or engagement could be wasted your time and money. They might even make your page look desperate.

What Buffer found was that less is more. Rather than spending your time posting whatever you can, you should take time to brainstorm and schedule out interesting posts that speak directly to your customer.

Facebook Video Views Case Studies:

Gearing up for Halloween in 2016, Tomcat, a rodent extermination company, wanted to experiment with a puppet-filled, horror-themed, live video event. The narrative, which was created in part by their marketing agency, told the story of a few oblivious teenage mice that were vacationing in a haunted cabin in the woods. At peak points of the story, audiences were asked to use the comments to choose which mouse puppet would die next or how they would die.

Prior to the video event, Tomcat also rolled out movie posters with the event date, an image of the scared mouse puppets, and a headline saying, "Spoiler: They all die!"

Results: It turns out that a lot of people enjoy killing rodents. The live video got over 2.3 million unique views , and 21% of them actively participated. As an added bonus, the video also boosted Tomcat's Facebook fanbase by 58% and earned them a Cyber Lion at the 2017 Cannes Lions awards.

Here's a hilarious sizzle reel that shows a few clips from the video and a few key stats:

This example shows how creative content marketing can help even the most logistical businesses gain engagement. While pest control can be a dry topic for a video, the brand highlighted it in a creative and funny way.

This study also highlights how interactivity can provide huge bonuses when it comes to views and engagement. Even though many of the viewers knew all the rats would die, many still participated just because it was fun.

Not only might this peak brand interest from people who hadn't thought that deeply about pest control, but interactivity can also help a video algorithmically. As more people comment, share, and react to a live video, there's more likelihood that it will get prioritized and displayed in the feeds of others.

In 2017, HubSpot's social media team embarked on an experiment where they pivoted their video goals from lead generation to audience engagement. Prior to this shift, HubSpot had regularly posted Facebook videos that were created to generate leads. As part of the new strategy, the team brainstormed a list of headlines and topics that they thought their social media audience would actually like, rather than just topics that would generate sales.

Along with this pivot, they also experimented with other video elements including video design, formatting, and size .

Results: After they started to launch the audience-friendly videos, they saw monthly video views jump from 50,000 to 1 million in mid-2017.

Creating content that caters to your fanbase's interests and the social platform it's posted on can be much more effective than content that seeks out leads.

While videos with the pure goal of selling a product can fall flat with views and engagement, creative videos that intrigue and inform your audiences about a topic they relate to can be a much more effective way to gain and keep your audience. Once the audience trusts you and consumes your content regularly, they might even trust and gain interest in your products.

Facebook App Installs Case Study:

Foxnext games.

FoxNext Games, a video game company owned by 20th Century Fox, wanted to improve the level of app installs for one of its newest releases, Marvel Strike Force. While FoxNext had previously advertised other games with Facebook video ads, they wanted to test out the swipe-able photo carousel post format. Each photo, designed like a playing card, highlighted a different element of the game.

The add offered a call-to-action button that said "Install Now" and lead to the app store where it could be downloaded. FoxNext launched it on both Facebook and Instagram. To see if the carousel was more efficient than video campaigns, they compared two ads that advertised the same game with each format.

Results: According to Facebook , the photo ads delivered a 6% higher return on ad spend, 14% more revenue, 61% more installs, and 33% lower cost per app install.

Takeaways If your product is visual, a carousel can be a great way to show off different elements of it. This case study also shows how designing ads around your audience's interest can help each post stand out to them. In this scenario, FoxNext needed to advertise a game about superheroes. They knew that their fanbase was interested in gaming, adventure, and comic books, so they created carousels that felt more like playing cards to expand on the game's visual narrative.

Facebook Lead Gen Case Study:

Major impact media.

In 2019, Major Impact Media released a case study about a real-estate client that wanted to generate more leads. Prior to working with Major Impact, the Minneapolis, Minnesota brokerage hired another firm to build out an online lead generation funnel that had garnered them no leads in the two months it was active. They turned to Major Impact looking for a process where they could regularly be generating online leads.

As part of the lead generation process, the marketing and brokerage firms made a series of Facebook ads with the lead generation objective set. Major Impact also helped the company build a CRM that could capture these leads as they came in.

Results: Within a day, they received eight leads for $2.45 each. In the next 90 days, the marketing firm claimed the ads generated over 370 local leads at the average cost of $6.77 each. Each lead gave the company their name, email, and phone number.

Although these results sound like a promising improvement, readers of this case study should keep in mind that no number of qualified leads or ROI was disclosed. While the study states that leads were gained, it's unclear which of them lead to actual sales -- if any.

This shows how Facebook ad targeting can be helpful when you're seeking out leads from a specific audience in a local area. The Minneapolis brokerage's original marketing and social media strategies weren't succeeding because they were looking for a very specific audience of prospective buyers in the immediate area.

Ad targeting allowed their posts to be placed on the news feeds of people in the area who might be searching for real estate or have interests related to buying a home. This, in turn, might have caused them more success in gaining leads.

Facebook Engagement Case Study:

When the eyewear brand Hawkers partnered up with Spanish clothing brand El Ganso for a joint line of sunglasses, Hawkers' marketing team wanted to see which Facebook ad format would garner the most engagement. Between March and April of 2017, they launched a combination of standard ads and collection ads on Facebook.

While their standard ads had a photo, a caption and a call-to-action linking to their site, the collection ads offered a header image or video, followed by smaller images of sunglasses from the line underneath.

Image from Digital Training Academy

To A/B test ad effectiveness of the different ad types, Hawkers showed half of its audience standard photo ads while the other half were presented with the collection format. The company also used Facebook's Audience Lookalike feature to target the ads their audiences and similar users in Spain.

Results: The collection ad boosted engagement by 86% . The collection ads also saw a 51% higher rate of return than the other ads.

This study shows how an ad that shows off different elements of your product or service could be more engaging to your audience. With collection ads, audiences can see a bunch of products as well as a main image or video about the sunglass line. With a standard single photo or video, the number of products you show might be limited. While some users might not respond well to one image or video, they might engage if they see a number of different products or styles they like.

Facebook Conversion Case Study:

Femibion from merck.

Femibion, a German family-planning brand owned by Merck Consumer Health, wanted to generate leads by offering audiences a free baby planning book called "Femibion BabyPlanung." The company worked with Facebook to launch a multistage campaign with a combination of traditional image and link ads with carousel ads.

The campaign began with a cheeky series of carousel ads that featured tasteful pictures of "baby-making places," or locations where women might conceive a child. The later ads were a more standard format that displayed an image of the book and a call-to-action.

When the first ads launched in December 2016, they were targeted to female audiences in Germany. In 2017, during the later stages of the campaign, the standard ads were retargeted to women who had previously interacted with the carousel ads. With this strategy, people who already showed interest would see more ads for the free product offer. This could cause them to remember the offer or click when they saw it a second time.

Results: By the time the promotion ended in April 2017, ads saw a 35% increase in conversion rate. The company had also generated 10,000 leads and decreased their sample distribution cost by two times.

This case study shows how a company successfully brought leads through the funnel. By targeting women in Germany for their first series of creative "baby-making" ads, they gained attention from a broad audience. Then, by focusing their next round of ads on women who'd already shown some type of interest in their product, they reminded those audiences of the offer which may have enabled those people to convert to leads.

Facebook Product Sales Case Study

In an effort to boost sales from its Latin American audiences, Samsung promoted the 2015 Argentina launch of the Galaxy S6 smartphone with a one-month Facebook campaign.

The campaign featured three videos that highlighted the phone's design, camera, and long battery life respectively.

One video was released each week and all of them were targeted to men and women in Argentina. In the fourth week of the campaign, Samsung launched more traditional video and photo ads about the product. These ads were specifically targeted to people who'd engaged with the videos and their lookalike audiences.

Results: Samsung received 500% ROI from the month-long campaign and a 7% increase in new customers.

Like Femibion, Samsung tested a multiple ad strategy where the targeting got more specific as the promotions continued. They too saw the benefit of targeting ads to users who already showed interest in the first rounds of advertisements. This strategy definitely seems like one that could be effective when trying to gain more qualified leads.

Facebook Store Visits Case Study:

Church's chicken.

The world's third-largest chicken restaurant, Church's Chicken, wanted to see if they could use Facebook to increase in-restaurant traffic. From February to October of 2017, the chain ran a series of ads with the "Store Traffic" ad objectives. Rather than giving customers a link to a purchasing or order page, these ads offer users a call-to-action that says "Get Directions." The dynamic store-traffic ad also gives users the store information for the restaurant closest to them.

Image from Facebook

The ads ran on desktop and mobile newsfeeds and were targeted at people living near a Church's Chicken who were also interested in "quick-serve restaurants." The study also noted that third-party data was used to target customers who were "big spenders" at these types of restaurants.

To measure the results, the team compared data from Facebook's store-reporting feature with data from all of its locations.

Results: The ads resulted in over 592,000 store visits with an 800% ROI. Each visit cost the company an average of $1.14. The ROI of the campaign was four times the team's return goal.

If you don't have an ecommerce business, Facebook ads can still be helpful for you if they're strategized properly. In this example, Church's ads targeted locals who like quick-serve restaurants and served them a dynamic ad with text that notified them of a restaurant in their direct area. This type of targeting and ad strategy could be helpful to small businesses or hyperlocal businesses that want to gain foot traffic or awareness from the prospective customers closest to them.

Navigating Case Studies

If you're a marketer that wants to execute proven Facebook strategies, case studies will be incredibly helpful for you. If the case studies on the list above didn't answer one of your burning Facebook questions, there are plenty of other resources and success stories online.

As you look for a great case study to model your next campaign strategy, look for stories that seem credible and don't feel too vague. The best case studies will clearly go over a company's mission, challenge or mission, process, and results.

Because many of the case studies you'll find are from big businesses, you might also want to look at strategies that you can implement on a smaller scale. For example, while you may not be able to create a full commercial at the production quality of Pandora, you might still be able to make a lower-budget video that still conveys a strong message to your audience.

If you're interested in starting a paid campaign, check out this helpful how-to post . If you just want to take advantage of free options, we also have some great information on Facebook Live and Facebook for Business .

Don't forget to share this post!

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• HubSpot : 28 Case Study Examples Every Marketer Should See

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's easier said than done. In this post, we'll go over the definition of a case study and the best examples to inspire you.

A case study is a detailed story of something your company did. It includes a beginning - often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but case studies typically contain quotes by the customer, so it's not just a marketing advertisement where you praise your own product. Rather, other companies are praising your company - and there's no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.

There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them on a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you - straight from another customer. Writing one from scratch is hard, though, which is why we've created a collection of case study templates for you to get started.

Fill out the form below to access the free case study templates.

There's no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. Take a look, and let these examples inspire your next brilliant case study design.

These case studies clearly show the value proposition of each product and also demonstrate how each company benefited in both the short and long term using quantitative data. In other words, you don't get just nice statements, like "This company helped us a lot!" You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates. Available as custom designs and text-based documents, these templates can be uploaded to your CMS or sent off to prospects as you see fit.

Download These Free Case Study Templates

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled's success using HubSpot, namely that it grew to 121 locations.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the additional text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

• Give the case study a personal touch by focusing on the CEO rather than the company itself.
• Use multimedia to engage website visitors as they read the case study.

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they're greeted with a big, bold photo and the title of the case study - which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.

Immediately, IDEO communicates its impact - the company helped Toronto Pearson International Airport respond to the COVID-19 pandemic - but it doesn't stop there. As the user scrolls down, the challenge, impact, and outcome are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and additional visuals.

• Split up the takeaways of your case studies into three easy snippets: The challenge, the impact you had, and the outcome.
• Always use visuals and images to enrich the case study experience, especially if it's a comprehensive case study.

In this case study, Awario greets the user with a summary straightaway - so if you're feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."

The sparse copy and prominent headings show that you don't need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company's efforts. The case study ends with a bulleted list that shows the results.

• Create a table of contents to make your case study easier to navigate.
• Include a bulleted list of the results you achieved for your client.

If you've worked with a company that's well-known, use only the name in the title - like Carol H. Williams, one of the nation's top advertising agencies, does here. The "DTU," which stands for "Discover the Unexpected," immediately generates interest because you want to find out what the initials mean.

Carol H. Williams keeps your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, solutions, and achievements of the project. The case study closes with bullet points that summarize the key benefits Chevrolet's Discover the Unexpected Journalism Fellowship earned during the project.

• If you've worked with a big brand before, consider only using the name in the title - just enough to pique interest.
• Use a mixture of headings and subheadings to guide users through the case study.

Fractl uses both text and graphic design on their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.

Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl's campaign, they incorporated the media outlets' icons for further visual diversity.

• Let pictures speak for you by incorporating graphs, logos, and icons all throughout the case study.
• Start the case study by right away stating the key results, like Fractl does, instead of putting the results all the way at the bottom.

What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases- which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met's website feature-by-feature.

Each section is simple, showing a single piece of the new website's interface, so that users aren't overwhelmed with information and can focus on what most matters.

If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.

• You don't have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
• Include a CTA at the bottom inviting visitors to contact you.

If your client had a lot of positive things to say about you, take a note from App Annie's Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn't seem like a marketing material written by your marketing team but a story that's taken straight from your client's mouth. It includes a photo of a Rovio employee, too.

Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the very top of the case study. The case study closes with a call-to-action button prompting users to book a demo.

• Feature quotes from your client at the beginning and end of the case study.
• Include a mention of the product right at the beginning and prompt users to learn more about the product.

Bitly takes a different approach to text-heavy case studies, by providing their case study of ecommerce company Vissla in PDF form. The case study is clean and easily scannable, with sections divided into "The Goal", "Top Omnichannel Obstacles", and images of "The Set-Up" and "The Launch." The downloadable PDF format makes the case study feel like an exclusive behind-the-scenes look, and uses colors and text that align with Bitly's brand.

Since the PDF opens in a separate browser, it's easier for the viewer to avoid distractions as they scroll through the pages.

• A PDF case study is an excellent way to sum up the key facts of a study.
• Use a horizontal format in the PDF to gibe a greater sense of space and keep it under ten pages.

Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client's name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.

The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you'd only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.

The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.

• If you want to go into specialized information, include a glossary of terms so that non-specialists can easily understand.
• Close with a CTA page in your case study PDF and include contact information for prospective clients.

Let pictures speak for you, like OH Partners did in this case study. While you'll immediately come across a heading and some text when you land in this case study page, you'll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners's work in a billboard, magazine, and video. This immediately communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.

And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.

• Let the visuals speak by including examples of the actual work you did for your client - which is especially useful for branding and marketing agencies.
• Always close out with your achievements and how it impacted your client.

Digitas' case study page for Sprite's #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas' work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he's bullied before.

Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.

• If a video was part of your work for your client, be sure to include the most impactful screenshot as the heading.
• Don't be afraid to provide details on how you helped your client achieve their goals, including the tools you leveraged.

HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.

What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes close-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.

HermanMiller's case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most important, the list of furniture products that the hospital purchased from the brand.

• Close out with a list of products that users can buy immediately after reading the case study.
• Include accessibility features such as closed captioning and night mode to make your case study more user-friendly.

Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you're interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One's achievements using AWS.

This may look unattainable for a small firm, but you don't have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client's for coming up with the content. Check in every year and write a new piece. These don't have to be long, either - five hundred to eight hundred words will do.

• Write a new article each year featuring one of your clients, then include links to those articles in one big case study page.
• Consider including external articles as well that emphasize your client's success in their industry.

While Asana's case study design looks initially text-heavy, there's good reason - it reads like a creative story, and is told entirely from the customer's perspective. For instance, Asana knows you won't trust its word alone on its impressive product, so they let Joël St-Pierre, Head of Project Management Office at Autodesk, tell you instead: "Accountability, visibility, and discoverability are advantages that come from proper project management and using the right tools."

Every once in a while, Asana features a quote from St-Pierre to break up the wall of text and humanize the case study. The entire case study reads like an in-depth interview, and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail of how Autodesk uses Asana, including setting automation rules and leveraging the app's native form tool.

• Include quotes from your clientthroughout the case study.
• Provide extensive detail on how your client worked with you or used your product.

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerilla marketing efforts and a coast-to-coast roadtrip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. Personally, I liked Amp Agency's storytelling approach best, which captures viewers' attention start-to-finish simply because it's an intriguing and unique approach to marketing.

• Open up with a summary that communicates who your client is and why they reached out to you.
• Like in the other case study examples, you'll want to close out with a quantitative list of your achievements.

Evisort opens up its NetApp case study with an at-a-glance overview of the client. It's imperative to always focus on the client in your case study - not on your amazing product and equally amazing team. By opening up with a snapshot of the client's company, Evisort immediately places the focus on the client.

This case study example checks all the boxes for a great case study that's informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.

• Place the focus immediately on your client by including a snapshot of their company.
• Mention challenging eras, such as a pandemic or recession, to show how your company can help your client succeed even during difficult times.

Including highly specialized information in your case study is an effective way to show prospects that you're not just trying to get their business. You're deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight's value as a partner much more effectively than a general case study would.

The page is comprehensive and ends with a compelling call-to-action - "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.

• Don't be afraid to get technical in your explanation of what you did for your client.
• Include a snapshot of the sales representative prospects should reach out to, especially if you have different sales reps for different industries, like Cloudflight does.

If you're targeting large enterprises with a long purchasing cycle, you'll want to include a wealth of information in an easily transferable format. That's what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that immediately shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.

Another smart decision in this case study is the highlighting of the client's quote by putting it in green font, and doing the same thing for the clients' results. If you're in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.

• Include your client's ROI right in the title of the case study.
• Add an "At a Glance" column to your case study PDF to make it easy to get insights without needing to read all of the text.

In this blog-post-like case study, Happeo immediately opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." If you're investigating Happeo as a solution and consider your firm to be technology-driven, this would immediately make you want to know why the client chose to work with Happeo. It also effectively communicates the software's value proposition without sounding like it's from the in-house marketing team.

Every paragraph is a quote written from the customer's perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform's most salient features.

• Consider writing the entirety of the case study from the perspective of the customer.
• Include a list of the features that convinced your client to go with you.

What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see additional embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge. At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically-pleasing, inviting viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.

• Include a video in the heading of the case study.
• Close with a call-to-action that makes leads want to turn into prospects.

Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic's CMO and the results Genuine achieved for the company.

The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality well, while offering the viewer all the necessary information they need.

• You don't need to write a lot to create a great case study. Keep it simple.
• Always include quantifiable data to illustrate the results you achieved for your client.

Apptio's case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results. Readers then have the opportunity to continue reading - or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.

The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren't sure how to get started.

• Put your client in an advisory role by giving them the opportunity to give recommendations to other companies that are reading the case study.
• Include the takeaways from the case study right at the beginning so prospects immediately get what they need.

Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend." The piece focuses on telling a good story, and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.

• Include images of your client's offerings - not necessarily of the service or product you provided. Notice how Zendesk doesn't include screenshots of its product.
• Include a call-to-action right at the beginning of the case study. Zendesk gives you two options: to find a solution or start a trial.

Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into details about the challenges the client faced during this time.

This case study is structured more like a news article than a traditional case study, and this format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement.

• Mention environmental, public health, or economic emergencies and how you helped your client get past such difficult times.
• Feel free to write the case study like a normal blog post, but be sure to test different methods to find the one that best works for you.

You don't always need a ton of text or a video to convey your message - sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It closes with a quote and a call-to-action to "Learn More."

• Feel free to keep the case study short.
• Include a call-to-action at the bottom that takes the reader to a page that most relates to them.

This case study example by Redapt is another great demonstration of the power of summarizing your case study's takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.

The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.

• Highlight the turning point for both you and your client during the solution-seeking process.
• Use the same structure (including the same headings) for your case studies to make them easy to scan and read.

Convoso's PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the very second page, the case study immediately presents more impactful results. It's colorful and engaging and closes with a spread that prompts readers to request a demo.

• List the results of your work right at the beginning of the case study.
• Use color to differentiate your case study from others. Convoso's example is one of the most colorful ones in this list.

Ericsson's case study page for Orange Spain is an excellent example of using diverse written and visual media - such as videos, graphs, and quotes - to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they're reading the study.

For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.

• Link to product pages throughout the case study so that readers can learn more about the solution you offer.
• Use multimedia to engage users as they read the case study.

Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.

A customer's success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business as opposed to a competitor.

Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

Originally published Oct 20, 2021 2:00:00 PM, updated October 20 2021

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4 powerful HubSpot case studies of real-world inbound success

HubSpot makes a lot of promises as a powerful marketing automation platform that can deliver results and help you generate more revenue. 

But is the return of HubSpot worth your investment? Have companies like yours achieved inbound marketing success with HubSpot as the cornerstone of their marketing technology stack?

As one of HubSpot's top agency partners, we get those questions a lot.

On the one hand, HubSpot's marketing solution may or may not be the right choice for you, so it may not be the right place to invest your dollars. 

🔎 Related: Is HubSpot Marketing Right for Your Company?

On the other hand, companies around the world — across a wide range of industries (B2B and B2C) — have experienced documented success with HubSpot and inbound marketing, with the understanding, of course, that HubSpot alone is not their strategy.

We know this, because we've seen it first-hand with our clients , many of whom turned to inbound (and HubSpot) to position themselves as the most trusted voice in their space.

What follows are the HubSpot case studies of real companies like yours that, with the right strategy, were able to achieve remarkable growth, while using HubSpot for their marketing and sales automation needs. 

Aquila Commercial (commercial real estate company in Austin, Texas)

Watch Aquila's story

The Aquila commercial team was struggling. Their organic website traffic had plateaued, and the leads they were generating from their inbound marketing efforts weren't qualified enough for their sales team. 

In conjunction with creating the right inbound content, publishing revenue-generating marketing and sales videos, and learning how to maximize their investment in HubSpot, the Aquila team saw extraordinary results.

Thanks to using HubSpot, they were able to see that their new strategy increased their organic website traffic by 290%. Over the same period, they increased new contact conversions by 11,350%. (No, that's not a typo.) Most of all, they've closed 111 deals, as a result of their strategic use of HubSpot... and counting!

👉 Read Aquila Commercial's full HubSpot case study .

Yale Appliance (small retail appliance store in Massachusetts)

Watch Yale Appliance's story

Founded in 1923, Yale Appliance had a long history of success in the Boston area, selling and serving home appliance and lighting products. They even made it through the Great Depression.

How are they still open when other competitors have shuttered over the past almost 100 years? By adapting and evolving as the consumer landscape changed. And Yale Appliance CEO Steve Sheinkopf realized in 2007 that they needed to make a change. 

They had been spending a lot of money on traditional advertising options in the Yellow Pages and the Boston Globe newspaper. But, over the years, the returns on those investments were diminishing. Then, the recession hit, and something had to change.

Sheinkopf found HubSpot through his research and chose inbound marketing (through the principles of They Ask, You Answer ) as the pathway forward. His pivot paid off.

Since adopting HubSpot and inbound, Yale Appliance has seen $117 million in revenue from organic channels alone , and they're also now prepping to open a third location. (Before HubSpot and inbound, Yale Appliance only had one.)

👉 Read the full Yale Appliance HubSpot case study .

West Roofing Systems, Inc. (a commercial roofing company in Cleveland, Ohio)

Watch West Roofing Systems' story

West Roofing Systems CEO Jack Moore knew he had a problem on his hands when he realized that his website's organic website traffic had flat-lined. Moore knew he needed to do something. 

He had already begun to dabble in creating content the inbound marketing way and had made the investment in HubSpot for his marketing automation solution. But what really made the difference was realizing after a conversation with Marcus Sheridan that he needed to commit to becoming the most trusted voice in his space and hire the right people to be on his team. 

So, Moore hired a dedicated marketing manager who had experience with creating content and using HubSpot — a powerful combo. They also created a structured editorial calendar, where they were producing at least two blog posts a week. 

From there, the results took off. 

Organic website sessions increased by 5,252%. And West Roofing is able to attribute $14 million in revenue to their investment in inbound marketing (the right way) and to their use of HubSpot.

👉  Read the full West Roofing Systems HubSpot case study .

AIS (B2B technology provider in Las Vegas and California)

Watch AIS' story

It didn't take long for the AIS team to realize there was value in inbound marketing, so they invested in HubSpot. However, their initial strategy for content marketing didn't really deliver results for the first 16 months. 

They realized that they had the right tools, but their approach to inbound marketing was all wrong. They knew they needed to radically change how they went about inbound and their use of HubSpot. 

After working with a HubSpot agency who did the content marketing for them, they came to IMPACT, where the philosophy is to essentially work ourselves out of a job by teaching our clients how to do inbound in-house. AIS VP of Marketing Keven Ellison hired an inbound marketing strategist, a content producer and a videographer to take up this challenge.

And, as with the other case studies, the investment in the right tools (HubSpot) and people (content producer, strategist, videographer) paid off. In the first year of this new strategy with HubSpot, they were able to attribute $500,000 in revenue to their organic growth and increase website traffic by 1,100%.

👉  Read the full AIS HubSpot case study .

One final word about these HubSpot case studies

Without HubSpot, the above case studies would not have been possible. It's the platform these businesses each used to host their blog posts, landing pages, and (in some cases) website pages. They used HubSpot to set up email marketing campaigns, to score their leads, and to set up smart lists for targeting and nurturing. 

Most of all, HubSpot is what allowed them to measure the efficacy of their efforts , through its robust reporting and analytics tools .

🎧 Related: Stay up-to-date with the latest HubSpot news with The Hubcast

However, HubSpot itself is not a silver bullet. If you're struggling to see results with your digital sales and marketing, you should never turn to a marketing automation platform like HubSpot as the savior for all of your problems. 

HubSpot will only be as powerful as the inbound marketing strategy you put behind it. You either commit to being the most trusted voice in your space , or you don't.  You either commit to hiring the people you need on your team, or you don't. 

There is only so much HubSpot can do. The rest is up to you.

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HubSpot Mastery: 10 Case Studies Showcasing the Power of Strategic Success

• Author Survey Point Team
• Published November 15, 2023

Unlock the potential of Case Studies: Achieving Success with HubSpot. Dive into real-world success stories, gain insights, and elevate your strategic game. Get ready to transform your approach with HubSpot.

Embark on a journey through the realms of strategic success with HubSpot. This blog unveils the prowess of [HubSpot Mastery: 10 Case Studies Showcasing the Power of Strategic Success]. Each case study is a testament to the transformative impact of strategic planning on businesses. Let’s explore the power of HubSpot in real-world scenarios, learning from the triumphs of those who have mastered its strategic potential.

In the realm of strategic success, mastering HubSpot is not just an option; it’s a necessity. Let’s explore the transformative impact of HubSpot through 10 compelling case studies that showcase its strategic prowess.

Table of Contents

The Essence of Strategic Success

Understanding the core principles of strategic success lays the foundation for mastering HubSpot. Successful strategies are built on a blend of vision, planning, and execution. HubSpot serves as the catalyst to turn these principles into reality.

Case Study 1: Transforming Leads into Conversions

Mastering the Sales Funnel with HubSpot is a game-changer. From lead generation to conversion, HubSpot streamlines the process, ensuring potential leads seamlessly transition into loyal customers. Dive into the success stories that exemplify this transformation.

Case Study 2: Navigating Marketing Challenges

HubSpot’s Marketing Magic Unleashed explores how businesses overcome marketing challenges with finesse. Discover the tools and tactics that elevate marketing strategies, making them not just effective but exceptional.

Case Study 3: Enhancing Customer Relations

Building Lasting Connections with HubSpot goes beyond transactions. Learn how businesses use HubSpot to forge meaningful customer relationships, fostering loyalty and advocacy that lasts a lifetime.

Case Study 4: Scaling Business Growth

HubSpot as the Catalyst for Expansion is evident in businesses that have successfully scaled their operations. Explore how strategic implementation of HubSpot fuels growth, turning small enterprises into industry leaders.

Case Study 5: Maximizing ROI

Financial Triumphs with HubSpot showcase how businesses maximize their return on investment. HubSpot’s analytical tools and strategic insights empower businesses to make informed decisions, ensuring every investment counts.

Case Study 6: Streamlining Operations

Efficiency Unleashed with HubSpot explores how businesses streamline their operations for maximum productivity. HubSpot’s features seamlessly integrate into workflows, reducing redundancy and optimizing processes.

Case Study 7: Overcoming Challenges

HubSpot’s Strategic Solutions are highlighted in stories of businesses overcoming challenges. From market fluctuations to unforeseen obstacles, HubSpot equips businesses with the strategic tools to navigate the ever-changing landscape.

Case Study 8: Innovations in Product Development

Crafting Success with HubSpot extends to product development. Explore how businesses leverage HubSpot to innovate and create products that resonate with their target audience, setting them apart in the market.

Case Study 9: Harnessing Data for Decision-Making

Smart Strategies with HubSpot Analytics showcase the power of data-driven decision-making. Dive into case studies that illustrate how businesses harness data to make strategic decisions that propel them toward success.

Case Study 10: Building a Brand Legacy

HubSpot’s Role in Branding Success is evident in businesses that have crafted a lasting legacy. Explore how HubSpot becomes an integral part of a brand’s journey, shaping its identity and ensuring a lasting impact.

Exploring HubSpot’s Key Features

A Deep Dive into HubSpot’s Toolbox provides insights into the features that make HubSpot a strategic powerhouse. From CRM to marketing automation, explore the tools that can revolutionize your approach to business.

The Human Element in Strategic Success

HubSpot and the Human Touch emphasize the importance of personal connections in strategic success. While technology plays a crucial role, the human element adds a unique touch, creating experiences that resonate with customers.

Implementing HubSpot Strategies

Practical Steps to Strategic Success guide businesses in implementing HubSpot strategies effectively. Learn how to integrate HubSpot seamlessly into your operations, ensuring a smooth transition to a more strategic approach.

Measuring Success with HubSpot

Metrics that Matter delve into the key performance indicators businesses should track when implementing HubSpot. From lead conversion rates to customer retention, discover the metrics that define success.

Common Challenges and Solutions

Navigating the HubSpot Landscape addresses common challenges businesses face when implementing HubSpot. Explore practical solutions to ensure a smooth and successful integration, avoiding pitfalls along the way.

Future Trends in HubSpot Mastery

Staying Ahead in the Strategic Game involves keeping an eye on future trends. Explore the emerging trends in HubSpot Mastery that can shape the future of strategic success in the business world.

HubSpot in Your Business Arsenal

Why Every Business Needs HubSpot highlights the universal applicability of HubSpot. Discover why HubSpot is a must-have tool in your business arsenal, whether a startup or an established enterprise.

FAQs on HubSpot Mastery

How can HubSpot benefit my small business? HubSpot is tailored for businesses of all sizes, offering scalable solutions. From lead generation to customer relations, HubSpot provides a comprehensive toolkit to boost your small business’s

Is HubSpot only suitable for marketing purposes? While HubSpot is renowned for its marketing capabilities, its utility extends beyond marketing. It offers a complete suite of tools, including CRM and sales automation, making it a versatile solution for businesses. From streamlining operations to enhancing customer relations, HubSpot is a comprehensive platform for overall business success.

How can HubSpot analytics contribute to better decision-making? HubSpot analytics empower businesses to make data-driven decisions. Businesses gain valuable insights by tracking key metrics such as conversion rates, customer engagement, and ROI. These insights guide strategic decision-making, ensuring that actionable data back every move for optimal results.

Can HubSpot be integrated seamlessly into existing workflows? Yes, HubSpot is designed for seamless integration. Whether you’re using other business tools or have established workflows, HubSpot can be integrated to enhance efficiency. The platform’s flexibility allows businesses to customize their usage, ensuring a smooth integration process without disrupting existing operations.

What role does HubSpot play in brand building? HubSpot plays a pivotal role in crafting a brand legacy. Through effective marketing, customer engagement, and streamlined operations, businesses using HubSpot create a brand identity that resonates with their audience. The platform becomes a strategic partner in shaping and sustaining a brand’s reputation.

Is HubSpot suitable for businesses in any industry? Absolutely. HubSpot’s adaptability makes it suitable for businesses across various industries. Whether you’re in e-commerce, technology, healthcare, or any other sector, HubSpot’s versatile features can be tailored to meet the unique needs and challenges of your industry.

HubSpot is not just a concept; it’s a proven reality. The case studies highlighted here exemplify how businesses, regardless of size or industry, have harnessed the strategic power of HubSpot to achieve remarkable success. From transforming leads to building brand legacies, HubSpot is the catalyst that propels businesses toward strategic excellence.

Remember, the journey to strategic success begins with understanding and implementing the right tools. HubSpot, with its array of features and proven success stories, stands as a beacon for businesses aspiring to elevate their strategic game.

Survey Point Team

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HubSpot Content Marketing Case Study – What Makes HubSpot’s Content Marketing Strategy Unbeatable

When you talk about a killer content marketing campaign, what is the first name that comes to your mind? For most of us in the content world, it is probably HubSpot . You run a quick Google search on anything content creation and marketing, and there is at least one HubSpot article among the top 10 results. This SaaS marketing company has become one of the most trusted sources of information and a well-known name for content marketers the world over. From in-depth B2B content marketing guides to their state of marketing reports, HubSpot has gradually grown into a go-to knowledge hub for both new and seasoned content marketing professionals. This HubSpot content marketing case study takes a closer look at HubSpot’s content marketing strategy over the years, how they took inbound marketing to a whole new level and what we can learn from this winning strategy.

A brief history of HubSpot

The inbound revolution, hubspot’s content marketing plan, types of content in the hubspot content marketing strategy, how does hubspot pull off such an elaborate content marketing strategy, what we learned from the hubspot content marketing strategy.

TL;DR Here’s a video on the HubSpot content marketing case study to give you a quick glimpse:

It was in 2004 that two fellow MIT graduates, Brian Halligan and Dharmesh Shah, noticed a changing trend. They noticed that modern consumers no longer wanted to be bothered by pushy sales calls and emails. They had, in fact, learned how to ignore these attention-seeking bids from businesses and do their own research to make well-informed purchase decisions. Thanks to the internet, they could learn a lot more themselves than what a salesperson could tell them about solving their problems. They wanted to see honest product reviews , compare products and get their hands on unbiased, genuine information.

Brian and Dharmesh saw this as an opportunity to change the course of marketing and make use of what is called the inbound marketing strategy. Inbound marketing does not sell a product but rather offers a solution to the consumer, and helps them discover the product on their own. No harassment from innumerable unsolicited calls and emails. This idea gave birth to HubSpot in 2006.

HubSpot’s intention was to create a level playing ground for smaller businesses and startups that did not have the means to spend on huge advertising and outbound campaigns. It started off as a small community offering consultation for inbound marketing to startups but began to grow rapidly, catering to bigger businesses as well. Gradually HubSpot’s solutions ventured into all aspects of inbound marketing including social media, website optimization, SEO, and more. By 2010, HubSpot’s revenue grew to $15.6 million and this was its first big step towards becoming the multinational company we know today. It released multiple free tools for inbound marketing and there was no stopping them from this point forward.

Well, if they were helping others win over customers with inbound marketing, HubSpot had to practice what they preach. So, like any other inbound marketing plan, they first needed to identify their target audience from among the masses. They had to decide whether their company caters to B2B customers, B2C customers, business owners, or individual marketers. They started off by focusing on small and mid-sized business owners and marketing managers.

Their aim was to offer a solution for inbound marketing which their software tools already did. But they realized that their customers can only implement inbound marketing effectively if they knew the fundamentals. This urged them to make the first move in their inbound content marketing plan – starting the HubSpot blog.

But that was not all that HubSpot did to add some real value for its prospects.

Blogging has been central to HubSpot’s content marketing plan, but with time they have diversified and included several other forms of content in their strategy too. In fact, the very reason why HubSpot content marketing has seen such immense success is because they did not just stop at blogging or rely on a single channel for creating brand awareness.

HubSpot content is presently categorized into the following sections on their website –

Newsletters

Social media content.

Let’s take a better look at what HubSpot has done with each of these categories of content.

HubSpot took its blog very seriously, right from the start. As a visitor to their site, you would be instantly impressed by the fact that they have categorically separated their blog content for different niches. There is a different set of posts each for –

• Industry news

Apart from simplifying our search for relevant content on the blog, this segregation had its own benefits for HubSpot’s segmentation too. By separating their sales and marketing content, HubSpot was able to capture leads from different segments of their audience. People from marketing backgrounds who want to learn more about attracting an audience and generating leads would engage with the Marketing blog posts.

People from sales who are responsible for converting leads into qualified prospects and then into paying customers would go to the Sales blog to learn more about smart selling. The same goes for customer service and website optimization.

HubSpot has software products for all of these categories. Based on which visitor engages with which category of content of their blog, HubSpot can generate an appropriate strategy for pursuing these leads. So they’re not only providing more purposeful content to the prospect but also recommending the right products, increasing their chances of conversions.

Categorization of blog content is a crucial step in audience segmentation and we’ve witnessed this in our Airtable content marketing case study as well.

The next category of content is their newsletter, The Hustle, which shares business and tech news to get you updated in just 5 minutes. But HubSpot has not left the newsletter’s content exclusively hidden behind a subscription. They also share news and updates on their site.

This again serves as a smart way of appearing in searches for recent industry news and events. People who are interested in industry updates may be potential customers, making this yet another opportunity for capturing leads for HubSpot. The news page has an opt-in form where readers can sign up for the daily 5-minute news roundup that is their newsletter.

HubSpot’s visionary content marketing strategy is evident from the fact that the company has not stuck to traditional content marketing and has adopted different content formats quite early on in their journey. Statistics show that textual content alone is no longer enough to engage your audience and other formats like video and audio content are quickly catching up. The demand for online video content has almost doubled since 2018. But as many other businesses were still contemplating the value of videos, HubSpot understood it more than a decade ago. The HubSpot Marketing YouTube channel was launched as early as 2007, and currently offers over 400 free marketing tutorials.

They have another YouTube channel for HubSpot that focuses on promoting HubSpot Academy and HubSpot’s software products. HubSpot Academy is the company’s educational hub for inbound marketing, sales, and service, offering both free courses and certification.

YouTube content seems to play a vital role in a company’s content marketing success. In our case study on Notion’s content marketing strategy , we found that Notion too shares a significant amount of educational and informational content on their YouTube channel, which audiences love. If your YouTube strategy is still in its early stages, these companies could serve as a great example.

HubSpot has also hopped onto the podcast bandwagon sooner than most other brands. Podcasts are the new rage in content marketing. Podcast listeners have grown by almost 29.5% in just 3 years between 2018 and 2021. And HubSpot is not letting this opportunity pass. Statistics from the U.S. show that more than half of podcast listeners in the country are between the age of 12 and 34 years . Though their podcast section is relatively new, HubSpot has made sure to connect with this younger section of their audience through a channel they have been increasingly engaging on.

Apart from creating highly authoritative blogs and articles filled with content marketing stats and data, HubSpot also invests considerable time and effort in creating other insightful resources for its audience. The Resources page lists everything that their customers could ask for, from free tools to templates, ebooks, guides, and more. So if you Google for a blog post template or an ebook template or a social media marketing guide on Google, there is every probability that you will land on Hubspot’s resources page.

HubSpot also conducts its own research on various areas of digital and content marketing each year and publishes the reports as gated content on its website.

HubSpot’s social media content strategy is on point as well. It has a widespread presence on almost all the popular social media channels, from Facebook to LinkedIn. The social media accounts are very active, making sure that they don’t just have a presence but are seen often by their followers.

Their social media content is rarely self-promotional and more educational, with lots of quick tips and valuable information for marketers, business leaders, and other prospects. Apart from the occasional event promotions and company news, they mostly share content that their audience would be drawn to because of its relevance and value. For instance, a common theme we noticed was sharing tidbits and quotes from HubSpot’s leadership. Here’s an example from their Facebook page.

There are more from their CEO, Marketing Director, CPO, and others. This is certainly a discreet way of promoting their content (like the podcast in the post above) while also sharing these nuggets of information with people who can benefit from them.

HubSpot also banks on humor and wit to make its social media content more engaging. Here’s what we’re talking about.

This post from their Instagram feed is both funny and relatable to their audience, given the current remote work situation everyone is dealing with.

Overall, every different type of content that the company creates for every channel is very closely aligned to what they call the ‘ HubSpot Customer Code ‘. The tenets of their customer code always dictate them to put the customer’s interest ahead of the company’s.

These principles that HubSpot lives by and advocates were formed after conducting extensive surveys to learn what their customers wanted. But bringing this customer-first approach into content marketing is not an easy task.

Here’s what we observed when researching their content across various channels for the purpose of this content marketing case study on HubSpot. HubSpot’s content marketing strategy relies heavily on the following content marketing tactics:

1. Thought leadership content

2. content repurposing, 3. updating existing content, 4. creating well-defined audience personas and segmentation, 5. creating high-quality, valuable, learning-focused content – hubspot academy.

HubSpot went head-on into building its image as a thought leader in the industry. Thought leadership is at the heart of HubSpot’s blog content strategy . Their content tries to explain complex concepts in a highly simplified way to marketers, irrespective of their industry. From detailed guides to how-to articles to articles based on their own experiences and internal strategies (like the one below), HubSpot has never failed to deliver something worthwhile and new to its audience.

They have insightful and relevant content for each stage of their audience’s journey, be it for beginners or managers and leaders at an advanced stage in their careers.

HubSpot’s content tries to answer all their questions, share research and data that people find worth linking back to, and thus, build a loyal following for the brand.

Nothing can be achieved without hard work and effort, but HubSpot also does some smart work. The HubSpot blog is their biggest asset and it is managed by a big team. And they make good use of their blog content through content repurposing . A large part of the video content on the company’s YouTube channels, for instance, is repurposed from their high-authority, long-form blog posts or research reports.

Take this video on the Top 7 Email Marketing Tools on the HubSpot Marketing channel for example.

This video is repurposed to discuss the top 7 tools from a longer list they shared in one of their blog posts (refer image below).

They have also been repurposing their research reports into various formats, including blog posts with engaging graphics, ebooks, and more. They also repurpose videos from their Inbound Marketing conferences into more easily accessible YouTube videos.

So, content repurposing takes a major load off their shoulders, especially when creating videos or social posts.

Another very important thing that HubSpot has realized over the years and implemented very effectively is the practice of updating old content . Search engine algorithms keep changing and what was good for SEO a few years or even a few months ago, may not be enough for ranking at the top today. Back in 2014 itself, HubSpot discovered that 76% of their blog’s page views are of their old posts. This means their old posts are ranking well but it is likely that most of the data and information in these posts are outdated. This could cause the post to drop in search rankings.

To prevent this, HubSpot carries out what they call ‘historical optimization’. Historical optimization is the practice of optimizing old posts to update all the information and generate more traffic and conversions from them. The post need not necessarily be years old. It could even be a month old, but if there is anything that can add more value to it, HubSpot doesn’t shy away from updating it.

Here’s an example.

Take a look at the time stamp on the post below.

The HubSpot blog team has been able to increase views of old posts from organic search by nearly 106% through historical optimization.

Every HubSpot content page that you look at, you are bound to notice how neatly segregated their content is for different audience personas. Be it the blog or the podcasts, there are well-defined categories for marketing, sales, leadership, startups, and more. This practice of having clear audience personas that the content marketing team can understand has paid off for HubSpot.

It has allowed them to create engaging, relevant content for each of their audience/customer segment. Their approach to creating content for marketers is different from that for salespeople, giving them more clarity on the kind of content they need to create. When the audience persona is well-understood, your content goals are clearer, and creating quality content that aligns with these goals becomes easier.

Lastly, a common theme that you will notice throughout HubSpot content on all channels is that they are rarely pushing their products. Content marketing for HubSpot is more about helping its audience learn. The free and paid certification courses that they offer through HubSpot Academy also work on this principle.

The purpose of the content is to educate the participants, and they are later required to practice what they have learned with the help of HubSpot tools. This way they are able to capture new users on their free tools, through valuable content alone. When users experience first-hand what the tools have to offer, they are more likely to trust the products and convert into paying customers.

This HubSpot content marketing case study was a learning effort and a fruitful one. The one crucial lesson that we learned from HubSpot’s content marketing strategy and its success, is that building credibility among your audience is the key. With honest, authoritative, and high-quality content it is only a matter of time before your brand earns a solid reputation among its audience. And for this, the first thing that you need to do is understand your prospective users. Knowing what your audience’s challenges are and creating content that can offer a solution, or help them find their own solutions, helps earn their trust.

Also, creating content that you can use and reuse saves you a lot of effort. HubSpot earns a major chunk of its traffic from repurposed and updated content. So when you are creating something authoritative, keeping it evergreen and having repurposing ideas ready will definitely help you gain more traction for the same amount of work.

HubSpot has also shown us the importance of breaking legacies and experimenting with new content formats. Even for an established brand like HubSpot, staying relevant in the eyes of an evolving audience is important, hence their efforts to include podcasts and interactive social media content in their strategy.

HubSpot shows other content marketers that, even if you start small, being found by the right audience and trusted by all is possible. All it takes is an investment of some effort, time, and the will to deliver an excellent experience to your audience above everything else.

If you liked this case study, check out our ClickUp content marketing case study and Marketo content marketing case study to learn how these SaaS companies became well-known names in the industry with product-led content marketing .

Neelam Goswami is an engineer turned writer, currently working as a Content Specialist. She has always had an affinity to writing and loves creating simple-to-read pieces for everyone to enjoy.

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Why Case Study Buddy’s Process is Such a Big Differentiator for HubSpot

HubSpot maintains a robust customer success story program. They publish 20–30 case studies each year about how satisfied customers use HubSpot to grow their businesses.

Since 2020, Case Study Buddy has been a key partner in capturing those stories and turning them into powerful case studies. Together, we…

🎯 Generated 3X more case studies per month

🎯 Freed up 100+ hours/month for the marketing team

🎯 Exceeded HubSpot’s coverage gap goals by 26%

Sam Cahoon, Associate Product Marketing Manager, says none of this would have been possible without Case Study Buddy’s airtight process.

“ When I met Case Study Buddy, I was immediately floored by how seamless they made the entire process.”

Q: what did you think when you took over hubspot’s case study program.

Sam: It sounded daunting from the start. There are over nine different steps that go into a single case study; it’s an extremely time-consuming, complex, and detail-oriented process, especially when you consider that the North American team alone produces 20–30 case studies each year.

Q: Why is creating a customer success story so complicated?

Sam: There are so many parts to this process: reaching out to the customer, creating questions that align with product positioning, conducting the interview, taking detailed notes, writing up the case study, doing a review that includes the customer to make sure we’re telling a story they want to tell, handling revisions, and then actually publishing and promoting the case study. It’s a lot to take on!

Q: What did you think of HubSpot’s pre-existing relationship with Case Study Buddy when you transitioned into the role?

Sam: At first, I thought, “I really hope they are easy to work with or this might just be impossible.” [laughs] But when I met Case Study Buddy, I was truly floored by how seamless they made the entire process.

Q: Why was Case Study Buddy involved in the first place?

Sam: Case Study Buddy added efficiency, reliability, and thoughtfulness to the entire case study process. We had so many different customer stories that we wanted to create. For example, we wanted stories focused on Sales Hub or Marketing Hub and we wanted to showcase our buzziest brands. But there was no standardized process to make that happen or unified approach to case study creation. That’s why we partnered with Case Study Buddy.

“I’ve been able to save 25 hours a week through the help of Case Study Buddy.”

Q: can you describe how you collaborate with case study buddy on a typical project.

Sam: We confirm the customers to highlight and choose the coverage gaps and positioning that we’d like to focus on for each story.

After that, Case Study Buddy handles the customer coordination, conducts the interview, writes up case studies that are powerful, customized and full of proof, coordinates the review process, and then delivers them to our inbox for us to publish.

I was so relieved. The partnership with Case Study Buddy made my job as a product marketer significantly simpler and more impactful.

Q: Does the partnership save you time on production?

Sam: Case Study Buddy has freed so much of my time as a product marketer. I’ve been able to save 25 hours a week through the help of Case Study Buddy relieving so many of the stressful and more time-consuming elements of case study creation. I can focus more on creativity, distribution and strategy, while they handle the majority of coordination, project management, and in-depth, customer–specific research that goes into each case study.

Q: What’s the best part of working with Case Study Buddy?

Sam: In working with Case Study Buddy, we were given a project manager. Her name is Julie. And with every single project, I’ve seen 100% reliability, professionalism, and just perfect customer coordination.

It’s a great representation of HubSpot’s own values, and a big part of why I place so much trust in the Case Study Buddy team to handle any project, no matter the size.

“Today, we no longer have those problems because of Case Study Buddy’s portal and tip-top project management.”

Q: why is good project management so important.

Sam: At any given moment, we have up to 12 projects ongoing from 10 different regions requiring input from 15+ stakeholders. Without Case Study Buddy, it would be an overwhelming amount to manage.

In the past, we would be talking about dozens, maybe hundreds, of email chains, and communication across multiple continents. Handling all of that is rather complex. Today, we no longer have those problems because of Case Study Buddy’s portal and tip-top project management.

Q: You were one of the first customers onboarded into Case Study Buddy’s new client portal. What did you think?

Sam: The client portal is a game changer. For any case study, I can see everyone who’s involved in production, what part of the process they’re in, and receive constant updates to keep our stakeholders informed.

We’ve been able to organize all of our different projects going on at any given time. I can immediately see, update by update, everything that’s going on and provide constant updates to my management team and everyone who’s involved with the case study process.

“With Case Study Buddy’s help, we are able to create 3X as many case studies on a monthly basis as we could before.”

Q: has offloading so much of the case study creation process to case study buddy increased your output.

Sam:   With Case Study Buddy’s help, we’re able to create 3X as many case studies on a monthly basis as we could before. They make the process so organized and stress-free.

Q: You create so many case studies that you must believe in their impact. How are you measuring their success?

Sam:   We track attributed revenue, views, and coverage gap goals. When it comes to monthly recurring revenue attributed to our case studies, we were able to exceed our target by 74% with the help of Case Study Buddy. We didn’t just hit our coverage gap goals this year, we skyrocketed past them.

Q: What’s the long-term value of this partnership?

Sam: The case studies that Case Study Buddy creates are a never-ending gift because we use them in sales and marketing. We use them in every element of our sales outreach process, in every element of closing a deal, in releasing a new product, and in providing customer proof for our existing products.

Q: Would you recommend Case Study Buddy to others?

Sam: Yes, because Case Study Buddy has proven adaptable and relentlessly open to feedback. We can trust them with any customer, from the biggest brand to the smallest, niche user, and they’ll create a perfect end product from start to finish.

“We didn’t just hit our coverage gap goals this year, we skyrocketed past them.”

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Steven Peters is a published author, feminist, and unapologetic wearer of plaid.

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HubSpot CRM Case Study

Table of Contents

Key Takeaways:

• HubSpot CRM provides a comprehensive suite of features for businesses: With its all-in-one platform, HubSpot offers businesses a range of tools for marketing, sales, service, and website management. Users can access lead tracking, email marketing, social media management, and more from a single platform.
• Collaborating with HubSpot has led to success for many companies: Success stories include companies such as Casio, Talentia, Play Play, Agicap, iAdvize, Critizr, and Easiware. These collaborations have enabled businesses to grow their revenue, streamline their processes, and improve their customer experience.
• HubSpot CRM’s case studies showcase success in various industries and projects: The company’s case studies cover a range of topics, including marketing, sales, CRM, service, CMS website, and integrations projects. By studying these cases, businesses can learn how to apply HubSpot’s platform to their specific needs and goals.

Introduction to HubSpot CRM

HubSpot CRM is one of the most preferred customer relationship management software in the industry, enabling businesses to manage customer interactions and automate their sales processes.

In this section, we will cover the basics of HubSpot CRM, including its main features and capabilities . We will also discuss how using HubSpot CRM can be advantageous to businesses, by increasing efficiency, organizing customer data, and ultimately maximizing revenue .

Also Read: HubSpot Review

Overview of HubSpot CRM features and capabilities

HubSpot CRM is an all-in-one platform that will make revenue growth skyrocket . Its user-friendly interface offers a range of options like email marketing, social media management, and landing page creation .

Sales teams can track leads and deals, and manage their pipeline with ease. Service teams can benefit from ticketing and help desk functionality . Plus, CMS website tools are on hand to help build, maintain, and optimize websites for better user experience and lead generation.

Integrations with third-party apps like Salesforce and Zapier take HubSpot CRM to the next level . Everything is brought together in one place, allowing for collaborative efforts to accelerate revenue growth. And the comprehensive list of features and capabilities makes HubSpot CRM perfect for businesses looking to get the edge over the competition . So, if you’re after an overview of HubSpot CRM features and capabilities , look no further!

Advantages of using HubSpot CRM for businesses

HubSpot CRM offers oodles of advantages for businesses that want to manage their operations effectively. It provides an all-in-one dashboard, so businesses can get a full view of their customers. This lets them make more informed decisions and build better customer relationships.

Moreover, HubSpot CRM integrates with other HubSpot platforms and third-party applications . It boosts productivity and efficiency by aligning sales and marketing strategies. Plus, it automates routine tasks like lead nurturing, managing contacts, and tracking deals without sacrificing quality.

Plus, HubSpot CRM keeps getting better with new features and capabilities. This keeps businesses ahead of their competitors while making customers happy. It provides insightful analytics and reporting, so businesses can make informed decisions quickly. Lastly, its customizable dashboard lets users track performance metrics in a visually appealing way.

In conclusion, HubSpot CRM can transform how businesses handle their marketing, sales, and customer service functions . It encourages collaboration within teams, so businesses can focus on customer relationships and existing customer revenue.

It’s a popular choice among many sectors, such as finance, healthcare technology, education, and retail. Check out the power of HubSpot and read success stories from companies who already use it.

Success Stories of Companies who have Collaborated with HubSpot

Collaborating with HubSpot has proven to be a game-changer for many companies. In this section, we’ll explore success stories from some of these companies, including Casio , Talentia , Play Play , Agicap , iAdvize , Critizr , and Easiware .

These companies have experienced remarkable growth and improvements in their sales and marketing performance , thanks to their partnership with HubSpot. We’ll take a closer look at how working with HubSpot has helped them achieve their business goals and raised their revenue.

Casio , an acclaimed global electronics manufacturer, has teamed up with HubSpot for its business pursuits. Casio offers a range of products, from calculators to musical instruments, and has used the CRM capabilities of HubSpot to refine its marketing efforts and simplify its sales techniques.

By using HubSpot CRM , Casio has been able to draw in more customers and create potential leads. With the help of inbound marketing methods such as blogging, email campaigning, and social media management tools from HubSpot, Casio has observed a considerable rise in website traffic, resulting in higher conversion rates and increased lead generation for its sales team.

Casio is not alone in the list of companies that have profited from the collaboration with HubSpot. Other organisations include Talential, Play Play, Agicap, iAdvize, Critizr, and Easiware . These firms have taken advantage of analytics tracking to gain knowledge about their customer journey and refine customer satisfaction based on these insights. The integration features of the platform have also enabled improvements for companies in different fields when dealing with specific scenarios.

The success stories and case studies of HubSpot demonstrate how businesses can take advantage of an all-encompassing CRM solution that meets their requirements. Furthermore, external sources show how InspireConnections used predictive analytics powered by HubSpot’s software to increase participation among their target audience .

The many successful use cases affirm that engaging with a comprehensive CRM suite such as HubSpot will give businesses progressive and creative solutions, backed up by resources like tutorials to make sure a seamless implementation process while reaching desired goals efficiently.

Talentia and HubSpot collaborated for a success story. It highlighted the numerous advantages of comprehensive CRM systems . By integrating customer departments, communication improved. This led to better service and more customer engagement. As a result, Talentia’s retention rate rose significantly.

HubSpot’s analytics enabled Talentia to gauge the success of their marketing efforts. This generated data-driven strategies which increased ROI. Moreover, the HubSpot CMS platform boosted Talentia’s digital presence. Its flexibility allowed them to build landing pages and forms swiftly while keeping brand consistency.

To benefit from HubSpot CRM , companies can look at case-studies.com for strategies. They can analyze common issues and best practices from other industries to customize their approach. In short, HubSpot CRM provides a strong system to streamline communication across departments.

This leads to great customer service and better marketing analytics. Companies can learn from Talentia’s successful implementation strategies to maximize HubSpot CRM’s tools. Get ready to Play Play and level up your marketing and sales strategies!

Play Play is a company that has been featured in HubSpot’s CRM success stories. Therefore, they collaborated with HubSpot for their CRM needs. HubSpot’s CRM features enabled Play Play to improve their marketing, sales, customer service, and website management. Cases studies have proven the positive impact of using this platform for businesses of all sizes.

Play Play adopted HubSpot’s CRM platform to better manage leads and customers. The various tools, like email tracking and automation, allowed them to contact potential customers more efficiently. Data integration helped them make informed business decisions. Additionally, the service and CMS website offered by HubSpot ensured a smooth customer experience.

Using HubSpot CRM provided Play Play with increased visibility and three times faster invoice fulfillment rate. This enabled them to understand how to enhance their business performance further with key metrics measured via the HubSpot software. Within months, Play Play saw substantial growth in terms of leads and income, both from existing clientele and new ones, according to Casestudy.com.

Agicap adds financial wizardry to HubSpot CRM data for businesses such as Play Play.

Agicap have used the HubSpot platform to better their company. They have taken the HubSpot CRM system to trace prospects in the sales process and give tailored, personalized experiences to their customers.

Furthermore, Agicap have taken advantage of integrations with HubSpot CRM , such as email marketing, social media, and report generation tools . These integrations have enabled them to get important insights about their customers and enhance their strategies for marketing, sales, and customer experience.

In the end, Agicap have access to a complete solution for running their business operations effectively, thanks to the HubSpot CRM .

iAdvize ‘s integration with HubSpot CRM offers a unique feature. It leverages customer data from CRM systems to give customers personalized messages and content . This boosts customer satisfaction and conversion rates.

Plus, iAdvize provides advanced analytics and reporting tools . Businesses can use these to measure the effectiveness of engagement strategies. Making data-driven decisions leads to better customer experiences and more profits .

Businesses looking for an all-in-one customer engagement solution should explore iAdvize and HubSpot’s collaboration . Together, they created a powerful platform that allows businesses to engage on multiple channels.

At the same time, they leverage valuable CRM data for maximum impact. iAdvize is a game-changing tool that can transform how businesses interact with customers and drive growth and success.

Critizr has been successful with HubSpot CRM . They provide a customer feedback platform. This allows businesses to get real-time feedback from customers on multiple channels . With Critizr, businesses can use AI-powered analytics to study customer behavior and preferences .

The Critizr and HubSpot CRM partnership is great for both. They create innovative solutions to help businesses better their customer service.

If you want to improve customer experiences in 2023, make sure to use HubSpot CRM and Critizr . You’ll reap the rewards!

Easiware has teamed up with HubSpot , giving them lots of benefits! The main one is data management solutions , which help them to keep customers happy. Plus, powerful reporting features help them track and optimize their marketing campaigns.

Easiware promises personalized services, setting them apart from their rivals. HubSpot has been key to their success – helping them grow their client base. HubSpot CRM tech has been the driving force behind Easiware’s success.

HubSpot CRM Case Studies Showcased by the Company

HubSpot has come up with multiple case studies that showcase success stories across the spectrum of marketing, sales, CRM, service, CMS website, and integration projects . In this section, we’ll dive into the format of HubSpot case studies and learn about the different areas that these success stories cover .

Format of HubSpot Case Studies

HubSpot has a CRM platform with features that help many businesses thrive. They give case studies that show these successes in a structured way. This format displays the issue the firm had, the HubSpot solution, and the outcomes after implementation. This style usually has five sections – overview, challenge, solution, results, and key takeaways .

The size and depth of these bits may differ based on industry or customer goals. The point is to make it easy for customers to see how HubSpot’s CRM and services can help them with similar issues. The format of HubSpot case studies proves effective in showing real-life success stories of businesses who have used their services.

Case Studies for Marketing, Sales, CRM, Service, CMS Website, and Integrations Projects

HubSpot’s case studies are displayed in a two-column tabular format. Project Type and Success Story. Marketing successes include Talentia, Casio for Sales, and iAdvize for CRM . Easiware for Service, Critizr for CMS Website and Play Play for Integrations Projects .

These case studies show how businesses achieved their objectives with HubSpot. Each project’s objective and approach is explained in detail.

CaseStudies.com highlights one example of successful implementation of HubSpot’s CRM platform. The Plant Foundry Nursery & Store, a retail business, used HubSpot to enhance their marketing efforts . This led to a 53% increase in new customers in only six months .

In conclusion, many businesses have used HubSpot to reach their goals. Case studies show how HubSpot’s platform can help businesses maximize their operations .

HubSpot CRM Success Stories from CaseStudies.com

Are you curious to know how companies like Natera , Uberflip , and Powtoon have achieved significant growth with HubSpot CRM ? Look no further!

In this section, we will explore success stories from CaseStudies.com , showcasing how various companies have leveraged HubSpot CRM to increase their revenue and customer base . Get ready to learn from real-world examples and gain inspiration for your own business’s success.

Examples of Companies and Their Success with HubSpot

HubSpot CRM has been hugely successful for businesses in various domains. Many have partnered with HubSpot and seen remarkable results. These success stories can motivate other companies to try the platform. Let’s look at a few:

• Casio had trouble managing its marketing, sales, and customer service data. But after integrating HubSpot CRM , they centralized their data and streamlined operations.
• Talentia wanted to engage with more qualified leads, and monitor sales progress. Leveraging HubSpot CRM, they saw a 60% increase in lead generation rate .
• Play Play sought to manage customer data and team collaboration efficiently. HubSpot CRM helped them centralize their data, automate tasks, and collaborate better.
• Agicap wanted an all-in-one solution to track and nurture leads through the funnel stages, and provide accurate sales forecasts insights. So, they chose HubSpot.

From MasterCard and Shopify to RiplWorks LLC , many more businesses have used HubSpot. It offers solutions for projects including marketing, sales, CRM, service, CMS, website development, and integration.

The HubSpot Marketing Automation tools generate qualified leads quickly. Easiware, a French customer support software provider, saw a 97% average lead conversion rate increase after using HubSpot.

It’s amazing to see how different companies benefit from the same platform. These success stories show the flexibility and advantages of HubSpot CRM. Forbes Magazine named Hubspot one of the top-performing companies in 202 3, attesting to its success.

Conclusion and Invitation to Try HubSpot CRM Platform

Discover how HubSpot’s CRM platform can help businesses grow in 2023 and beyond. With a wide range of benefits, including increased productivity and more effective customer management , it’s no wonder that so many businesses are turning to HubSpot to streamline their operations.

Plus, with additional resources to help you learn more about how the platform can benefit your business, there’s never been a better time to try HubSpot CRM .

How HubSpot CRM can help businesses grow in 2023

2023 can be a great year for businesses using HubSpot CRM . This essential tool offers features such as contact management, pipeline tracking, and task automation . Companies use it to save time and resources. Plus, it integrates with popular business apps like SalesForce, Zapier, Shopify, and Outlook .

HubSpot CRM is user-friendly . It helps manage sales and marketing from one place. It gives insights into customer interactions across email, social media, and live chat. These data-driven insights are used to create targeted campaigns that focus on customer needs.

Companies like Casio, Talentia, Play play, Agicap, iAdvize, Critizr, and Easiware have benefited from HubSpot CRM. It streamlines operations and improves customer engagement. Plus, its Case Studies provide success stories from different industries .

Digital transformation activities on platforms like HubSpot CRM can help businesses grow this year . Companies should take advantage of its features and integrations.

Benefits of using HubSpot CRM for businesses

Are you searching for a CRM solution that could transform your business? Look no further than HubSpot CRM . This all-in-one platform offers many advantages. Such as:

• Improved lead and deal management
• Tracking customer interactions
• Increased collaboration across sales, marketing and customer service teams
• Built-in analytics & reporting
• Integration with other HubSpot tools.

Customized workflows & automation tools can assist businesses in automating processes and delivering personalized customer experiences. Businesses can benefit from insights to identify areas for improvement and promote growth.

One of the unique features of HubSpot CRM is its full integration with other HubSpot tools such as marketing automation, website content management systems, and social media management platforms. This integration allows businesses to manage relationships with prospects and current customers while creating content or tracking customer behavior.

These integrations let businesses create a cohesive inbound marketing strategy that provides seamless experiences for customers. Whether they’re browsing your website or receiving emails, customers will remain engaged.

HubSpot CRM allows businesses to understand their clients’ needs and internal operations. If you want to take your business to the next level, consider implementing HubSpot CRM. This includes real-time analytics and complete integration with billing software.

En savoir plus comment HubSpot can help businesses

HubSpot CRM is the ideal tool for companies wanting to expand and be successful. With its vast selection of features and capabilities, it facilitates the management of customer relations, optimizes marketing efforts, and automates sales processes.

One of the benefits of HubSpot CRM is its capacity to monitor leads, assess sales activities in real-time , and offer top-notch client service. Furthermore, its reporting tools let businesses evaluate the effectiveness of their advertising plans and make informed decisions, increasing efficiency. Additionally, HubSpot CRM can be easily combined with other applications to maximize performance.

To check out how HubSpot can help you, look at a lot of case studies displaying successful partnerships with firms such as Casio, Talentia, and Play Play on various projects like Marketing, Sales CRM CMS Websites & Integrations Projects. These stories provide specific details on how our customers benefited from our software.

To maximize usage of HubSpot CRM, begin by understanding your business objectives and setting up the platform accordingly. It offers plentiful training materials for users – make sure to take advantage of them! Learn more about how HubSpot can assist businesses and power your progress .

Also Read: HubSpot vs Pipedrive

Five Facts About HubSpot CRM Case Study:

• ✅ HubSpot has collaborated with various companies, such as Casio, Talentia, Play Play, Agicap, iAdvize, Critizr, and easiware, which have seen significant improvements in their business, including a 34% increase in new business and an 8-fold increase in monthly recurring revenue (MRR) after using HubSpot. (Source: HubSpot.fr)
• ✅ HubSpot offers a CRM platform that can benefit teams, websites, and businesses, helping teams become more connected, websites become more customizable, and businesses become more customer-centric. (Source: HubSpot.com)
• ✅ HubSpot case studies are showcased in an easy-to-digest format, including sections for brief, challenge, goals, solution, impact, and results, covering HubSpot Marketing, Sales and CRM, Service projects, CMS website projects, and integration case studies. (Source: mo.agency)
• ✅ Many companies have yielded significant improvements in their revenue, leads, and customer experience, such as AAXIS Digital, Amerifirst, Adolfo Ibáñez, Alsid, and AES International after using HubSpot CRM. (Source: casestudies.com/vendor/hubspot)
• ✅ HubSpot offers a free invitation to try their CRM platform, which has helped businesses become more customer-centric, teams become more connected, and websites become more customizable. (Source: HubSpot.com)

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• HubSpot CRM

What is CRM?

Get started with HubSpot's free CRM or learn more about how customer relationship management can help companies of all sizes grow better.

Learn why customer relationship management is more important now than ever before

Find out how a CRM can help your whole team

Explore the benefits of HubSpot’s Smart CRM

What is customer relationship management?

CRM stands for customer relationship management. As its name suggests, CRM software is a system for managing customer relationships.

For many businesses, their most valuable and important asset is their customers. In the past, companies kept their contact information scattered across business cards, email records, and spreadsheets. But as businesses expand and change, having a central database for customer information becomes essential.

Your prospects and customers will feel the pain when your team isn’t on the same page. From their perspective, they have a relationship with one company, not a collection of different people and departments. Everyone on your team needs context about every customer’s needs, wants, and current state so they can pick up the conversation where it left off.

Having one central place to organize all lead and customer details makes it easy for your entire team to gain insight into your business and customer relationships.

Who should use a CRM?

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When is the right time to adopt a CRM?

The evolution of CRM

How CRM fits into growth

Have questions? Give us a call and we'll walk you through it.

Related Resources

If you’re interested in more about HubSpot's Smart CRM, these related resources may help.

Find out how to get the most out of your CRM and use deals to track your sales.

Read the blog

Understand the main components of HubSpot’s Smart CRM – objects, records and properties.

Read the article

Embrace the future of productivity and unlock limitless innovation with easy-to-use AI tools.

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Frequently Asked Questions

Customer relationship management (CRM) is a system or software that helps track information and interactions between your company and your customers. This system is accessed and edited by multiple people to improve the customer experience, automate parts of the sales cycle, and improve communication.

How much does a CRM cost?

The price of CRMs varies and there's no one-size-fits-all answer. Here are a couple of important things to keep in mind:

• Many CRMs have per-user fees. For example, one user costs $50, two users cost $100, and so on.
• Additional data charges can come in different forms. Some CRMs charge per record, where you pay for each additional set of 1,000 (or 10,000, etc.) individuals in your database. Others charge based on the size of data storage. For instance, you might get 5 gigabytes of free storage and then pay for each additional gigabyte.
• Certain CRMs also charge for specific functionality. You could pay $50 per user per month for contact, company, and deal management, and an extra $50 for the "Enterprise" product that includes lead scoring and reporting.

What is a CRM system used for?

A CRM system is used to store and track customer data and interactions. Some data might be entered manually, like when a customer gives you their email address, while other information is tracked automatically. 

Different groups access the CRM within your organization for various reasons. Sales might look at the type of company or previous orders, while marketing might be more interested in the CTR of different marketing campaigns targeted toward the client.

What are the benefits of a CRM?

A CRM automates many mundane tasks such as data entry, cross-department communication, and tracking customer interactions. Many CRMs are cloud-based, allowing you to access this information anywhere. They improve the customer experience and allow for better communication between departments.

Popular Features in HubSpot's Smart CRM

Explore other features available in HubSpot's CRM platform . Explore additional CRM features below.

Connect with your website visitors in real time to convert new leads, close more deals, and provide better customer support.

Add company and contact records with a single click, log sales activities automatically, and keep records up to date.

Complete sales activities, see detailed company and contact records, and view communication history in one place.

Automatically populate contact records with company details from our database of over 20 million businesses.

Add deals with a single click, assign tasks, and track progress in your dashboards.

Qualify leads, book meetings, provide customer support, and scale your one-to-one conversations.

Use live chat, team email, a Facebook Messenger integration, and an easy-to-use chatbot builder to have unlimited, personalized conversations at scale.

Connect your team email addresses to a universal inbox that makes collaboration more efficient.

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Investors heavily search hubspot, inc. (hubs): here is what you need to know.

HubSpot (HUBS) has been one of the most searched-for stocks on Zacks.com lately. So, you might want to look at some of the facts that could shape the stock's performance in the near term.

Over the past month, shares of this cloud-based marketing and sales software platform have returned -6%, compared to the Zacks S&P 500 composite's +5% change. During this period, the Zacks Internet - Software industry, which HubSpot falls in, has lost 0.1%. The key question now is: What could be the stock's future direction?

Although media reports or rumors about a significant change in a company's business prospects usually cause its stock to trend and lead to an immediate price change, there are always certain fundamental factors that ultimately drive the buy-and-hold decision.

Earnings Estimate Revisions

Here at Zacks, we prioritize appraising the change in the projection of a company's future earnings over anything else. That's because we believe the present value of its future stream of earnings is what determines the fair value for its stock.

Our analysis is essentially based on how sell-side analysts covering the stock are revising their earnings estimates to take the latest business trends into account. When earnings estimates for a company go up, the fair value for its stock goes up as well. And when a stock's fair value is higher than its current market price, investors tend to buy the stock, resulting in its price moving upward. Because of this, empirical studies indicate a strong correlation between trends in earnings estimate revisions and short-term stock price movements.

For the current quarter, HubSpot is expected to post earnings of $1.63 per share, indicating a change of +21.6% from the year-ago quarter. The Zacks Consensus Estimate has changed -16.8% over the last 30 days.

For the current fiscal year, the consensus earnings estimate of $7.34 points to a change of +24.6% from the prior year. Over the last 30 days, this estimate has changed +42.8%.

For the next fiscal year, the consensus earnings estimate of $8.57 indicates a change of +16.8% from what HubSpot is expected to report a year ago. Over the past month, the estimate has changed +5%.

With an impressive externally audited track record, our proprietary stock rating tool -- the Zacks Rank -- is a more conclusive indicator of a stock's near-term price performance, as it effectively harnesses the power of earnings estimate revisions. The size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, has resulted in a Zacks Rank #3 (Hold) for HubSpot.

The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:

12 Month EPS

Revenue Growth Forecast

While earnings growth is arguably the most superior indicator of a company's financial health, nothing happens as such if a business isn't able to grow its revenues. After all, it's nearly impossible for a company to increase its earnings for an extended period without increasing its revenues. So, it's important to know a company's potential revenue growth.

In the case of HubSpot, the consensus sales estimate of $618.14 million for the current quarter points to a year-over-year change of +16.8%. The $2.56 billion and $3.01 billion estimates for the current and next fiscal years indicate changes of +17.8% and +17.7%, respectively.

Last Reported Results and Surprise History

HubSpot reported revenues of $617.41 million in the last reported quarter, representing a year-over-year change of +23.1%. EPS of $1.68 for the same period compares with $1.20 a year ago.

Compared to the Zacks Consensus Estimate of $597.12 million, the reported revenues represent a surprise of +3.4%. The EPS surprise was +12.75%.

The company beat consensus EPS estimates in each of the trailing four quarters. The company topped consensus revenue estimates each time over this period.

Without considering a stock's valuation, no investment decision can be efficient. In predicting a stock's future price performance, it's crucial to determine whether its current price correctly reflects the intrinsic value of the underlying business and the company's growth prospects.

Comparing the current value of a company's valuation multiples, such as its price-to-earnings (P/E), price-to-sales (P/S), and price-to-cash flow (P/CF), to its own historical values helps ascertain whether its stock is fairly valued, overvalued, or undervalued, whereas comparing the company relative to its peers on these parameters gives a good sense of how reasonable its stock price is.

The Zacks Value Style Score (part of the Zacks Style Scores system), which pays close attention to both traditional and unconventional valuation metrics to grade stocks from A to F (an An is better than a B; a B is better than a C; and so on), is pretty helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.

HubSpot is graded F on this front, indicating that it is trading at a premium to its peers. Click here to see the values of some of the valuation metrics that have driven this grade.

The facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about HubSpot. However, its Zacks Rank #3 does suggest that it may perform in line with the broader market in the near term.

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

HubSpot, Inc. (HUBS) : Free Stock Analysis Report

To read this article on Zacks.com click here.

Zacks Investment Research

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HubSpot Feature Focus: The Reinvention of Service Hub

Thursday, 23rd of May at 2 PM (BST) | 3 PM (CET) | 10 AM (EST)

For the last decade, customer service delivery has relied on headcount. It’s been a linear growth formula - the more customers you earn, the more reps you hire to serve them.

But in today's world, retention has stagnated, budgets are reduced, headcount is constrained and customers demand more. CX leaders can't rely on their old ratio of reps to resolutions to scale growth. They need a reimagined playbook - that helps them drive exponential growth.

Here’s what you have to look forward to in this session:

BONUS: We’ll have a live Q&A at the end to answer all your burning questions.

Your Speakers

Caitlyn cimikoski.

PRINCIPAL PRODUCT MARKETING MANAGER

Kyle Jepson

HUBSPOT EVANGELIST

Himani Sharma

SENIOR CUSTOMER SUCCESS MANAGER

Service Hub turns your customer experience from a cost center to a revenue driver. It’s AI-first, omni-channel, and connected to marketing and sales data on a unified customer platform. The result? Scalable customer support and proactive customer retention that fuels your business growth. See all that is new in Service Hub

Frequently Asked Questions

I can't join the webinar live. will it be recorded.

If you cannot make the webinar on the 23rd of May, make sure to register here and keep an eye out for the recording in your inbox.

How can I join the live webinar?

Make sure to sign in or register to zoom..

Don't forget you will need a Zoom account to access the webinar live. Your passcode and access link will be in the email confirmation you get after registering. 

Comparing HubSpot vs Brevo

Don’t like HubSpot’s pricing? With Brevo you don’t overpay for the tools you need.

HubSpot vs Brevo pricing: Don't pay more to grow

HubSpot boasts a free plan, but it comes with many limitations and trimmed-down versions of the features. It includes only 2,000 email sends a month and stores up to 15 million non-marketing contacts. However, to be able to do anything with them, you need to pay for HubSpot Marketing Hub, starting at $20 for 1,000 contacts.  You’ll have to pay additionally for every batch of 1,000 contacts . 

In comparison, Brevo’s free plan gives you 9,000 emails a month. The Starter plan is $9 for 5,000 emails sent.

Brevo’s pricing is based on the number of emails sent and is designed for scalability. We stay affordable as you grow your business. Choose a package that meets your emailing needs without worrying about the price increasing as you grow your subscriber list.

Comparing paid plans: HubSpot vs Brevo better value for money

If you’re looking to use  marketing automation workflows ,  A/B testing , or  dynamic content  for personalized emails, with HubSpot Marketing Hub you’ll need the Professional package. This costs a hefty  $890/month for 2,000 contacts along with a $3,000 onboarding fee.

For every 5,000 contacts on top, you’ll have to pay $250/month extra. HubSpot also offers various paid add-ons to their Professional package if you want to increase certain limits.

Brevo ’s Business Plan starts at only $18/month for 5,000 emails.  The plan includes advanced marketing automation features and multichannel options including social media marketing, giving you better value for money. And most importantly,  no onboarding fees .

It’s a big price jump from HubSpot’s $20 Starter package to $890 for the Professional  plan when compared to Brevo’s more accessible plans. You might end up paying for tools like SEO, blogging, and CMS that you don’t need. 

Brevo, on the other hand, offers separate plans for features like Conversations and Sales Platform that integrate directly to your Brevo dashboard. That way, you only pay for the tools you need, when you need them.

Another option is the HubSpot bundles that combine their various products into more budget-friendly toolkits starting at $50/month for 1,000 contacts. Keep in mind that they come with a complex pricing structure. If you’re considering becoming a HubSpot user, thoroughly review your business needs to make sure you avoid additional costs.

Read our case studies

• Customizable email templates
• Drag & drop editor
• Transactional emails
• SMS & WhatsApp campaigns
• No daily sending limit
• No Brevo logo (add-on)
• Basic reporting & analytics
• Email support
• Marketing automation
• A/B testing
• Advanced statistics
• Send time optimization
• Multi-user access
• Phone support

Custom price

• Unlimited contacts
• Sub-account management
• Advanced integrations
• Exclusive features
• Tailored onboarding
• Personalized support
• Enterprise-grade security

Brevo Sales Platform vs HubSpot CRM

HubSpot Sales Hub is known as the default CRM software for large sales teams. However, it presents quite a steep learning curve for small businesses. When you’re just building your sales process, a user-friendly CRM suite can make all the difference.

Access similar sales pipeline and contact management features on Brevo’s  Sales Platform .  Lead management, revenue forecasting, pipeline management, sales automation, and full integration with the other marketing tools on the platform are all  free for unlimited users .

Meanwhile,  HubSpot  charges $500/month for 5 reps plus an onboarding fee of $1,250 . This makes HubSpot a limited free CRM, not the best CRM for companies that need to grow affordably.

And on top of it all, to be able to provide customer support, you need yet another one of their apps , the Customer Service Hub with its own pricing and CRM features. With Brevo, you get live chat on the free plan and can simply add advanced features on the paid plans.

HubSpot vs Brevo for email marketing

When it comes to email marketing features it’s a similar story: vs. HubSpot, Brevo gives you more for less.

Both HubSpot and Brevo offer core email marketing features such as a  drag-and-drop editor  to easily create mobile responsive emails, signup forms, a gallery of  free email templates , and email metric reporting dashboards.

However, Brevo sending quotas are more generous with up to  300 emails a day for free  (that’s 9,000 emails a month). With HubSpot you get only 2,000 emails a month.

Extra perks you get are the ease of use, Send Time Optimization feature, integrated Sales Platform, and ecommerce reporting.

Brevo: Automation software for any budget

Both Brevo and HubSpot have powerful marketing automation capabilities for reducing manual tasks and crafting personalized customer journeys.

However, if you want  to create  marketing automation workflows using HubSpot , you’ll have to pay $890/month  for the Professional package. Their cheaper plans only offer up to ten automations.

With Brevo you get our  full  CRM suite of marketing automation  tools free for up to 300 contacts , while unlimited marketing automation starts at $65/month.

Send transactional emails at no extra cost with Brevo

Brevo is an all-in-one marketing and CRM suite, meaning you can manage all your communications under one roof with Brevo, even on the Free plan! 

Using our SMTP server and email API, you can send  transactional emails  and  SMS  with password resets, order confirmations, and payment updates with optimal deliverability to build confident customer relationships.

To benefit from this functionality with HubSpot you’ll need to purchase the  transactional email  add-on for $500 a month , on top of their Professional package.

HubSpot vs Brevo tools for growth

HubSpot is a good marketing tool for companies with highly specific needs, however, this also makes HubSpot a more complex platform to manage, with complex pricing to match.

Brevo is more suitable for companies looking for powerful tools and scalable growth at an affordable price. Brevo is also a beginner-friendly software — unlike HubSpot. Get set up in minutes and start reaching your customers.

Summer of 2023 was hottest in 2,000 years, study finds

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An extreme summer marked by deadly heat waves, explosive wildfires and record warm ocean temperatures will go down as among the hottest in the last 2,000 years, new research has found.

The summer of 2023 saw the temperature in the Northern Hemisphere soar 3.72 degrees above the average from 1850 to 1900, when modern instrumental recordkeeping began, according to a study published Tuesday in the journal Nature. The study focused on surface air temperatures across the extra-tropical region, which sits at 30 to 90 degrees north latitude and includes most of Europe and North America.

June, July and August last year were also 3.96 degrees warmer than the average from the years 1 through 1890, which the researchers calculated by combining observed records with tree ring records from nine global regions.

Aggressive and impactful reporting on climate change, the environment, health and science.

Jan Esper, the study’s lead author and a professor of climate geography at Johannes Gutenberg University in Germany, said that he was not expecting summer last year to be quite so anomalous, but that he was ultimately not surprised by the findings. The high temperatures built on an overall warming trend driven by greenhouse gas emissions and were further amplified by the onset of El Niño in the tropical Pacific.

“It’s no surprise — this really, really outstanding 2023 — but it was also, step-wise, a continuation of a trend that will continue,” Esper told reporters Monday. “Personally I’m not surprised, but I am worried.”

He said it was important to place 2023’s temperature extreme in a long-term context. The difference between the region’s previous warmest summer, in the year 246, and the summer of 2023 is 2.14 degrees, the study found.

The heat is even more extreme when compared with the region’s coldest summers — the majority of which were influenced by volcanic eruptions that spewed heat-blocking sulfur into the stratosphere. According to the study, 2023’s summer was 7.07 degrees warmer than the coldest reconstructed summer from this period, in the year 536.

“Although 2023 is consistent with a greenhouse gases-induced warming trend that is amplified by an unfolding El Niño event, this extreme emphasizes the urgency to implement international agreements for carbon emission reduction,” the study says.

The sweltering summer temperatures contributed to scores of heat illnesses and deaths, including at least 645 heat-associated deaths in Maricopa County, Ariz., where Phoenix saw temperatures of 110 degrees or hotter for a record 31 consecutive days.

Wildfires exacerbated by high temperatures raged across Canada and sent hazardous smoke down the East Coast of the United States and across the Atlantic. Meanwhile, ocean temperatures off Florida soared above 101 degrees , the temperature of a hot tub.

Climate & Environment

Warmest April on record extends planet’s hot streak to 11 months

With an average surface temperature of 59.05 degrees, the month was about 0.25 of a degree warmer than the previous hottest April, in 2016.

May 8, 2024

Multiple climate agencies, including the National Oceanic and Atmospheric Administration and the European Union’s Copernicus Climate Change Service, have declared 2023 the hottest year on record globally.

Notably, Copernicus found that the summer months of June, July and August last year measured 1.18 degrees warmer than average — still hot, but not nearly as warm as the study’s findings for the Northern Hemisphere’s extra-tropical region.

That region was especially hot in part because it is home to so much land, which warms faster than oceans, said Karen McKinnon, an assistant professor of statistics and the environment at UCLA who did not work on the study. (June, July and August are also winter months in the Southern Hemisphere.)

McKinnon said the study’s findings are not unexpected, as there was already good evidence that the summer of 2023 was record-breaking when compared with measurable data going back to the mid-1800s. But by going back 2,000 years, the researchers also helped illuminate “the full range of natural variability that could have occurred in the past,” she said.

She noted that tree rings can serve as a helpful proxy for climate conditions in the past, as trees tend to grow more in a given year if they receive the right amount of warmth, water and sunshine. But although last year’s heat was undeniable, the study also underscores that the summer temperature in this region was notably higher than the global target of 2.7 degrees — or 1.5 degrees Celsius — of warming over the preindustrial period, which was established by the Intergovernmental Panel on Climate Change in 2015.

It also notes that some recent research has found the data used to calculate that baseline may be off by several tenths of a degree, meaning it could need to be recalibrated, with the target landing closer to an even more challenging 1.6 or 1.7 degrees.

“I don’t think we should use the proxy instead of the instrumental data, but there’s a good indication that there’s a warm bias,” Esper said. “Further research is needed.”

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McKinnon said there is always going to be some degree of uncertainty when comparing present-day temperatures to past temperatures, but that the 1.5-degree limit is as symbolic as it is literal. Many effects of climate change, including worsening heat waves, have already begun.

“There are definitely tipping points in the climate system, but we don’t understand the climate system well enough to say 1.5 C is the temperature for certain tipping points,” she said. “This is just a policy goal that gives you a temperature change that maybe would be consistent with averting some damages.”

In fact, the study’s publication comes days after a survey of 380 leading scientists from the IPCC revealed deep concerns about the world’s ability to limit global warming to 1.5 degrees. That report, published last week in the Guardian , found that only 6% of surveyed scientists think the 1.5-degree limit will be met. Nearly 80% said they foresee at least 2.5 degrees Celsius of warming.

The report caused a stir among the scientific community, with some saying it focused too heavily on pessimism and despair. But Daniel Swain, a climate scientist with UCLA who participated in the survey, said its findings are worthy of consideration.

“There are many kinds of scientists, myself included, who are very worried and concerned and increasingly alarmed by what is going on and what the data is showing,” Swain said during a briefing Friday . “But if anything, I think that really results in a stronger sense of resolve and urgency to do even more, and to do better.”

Indeed, while scientists continue to weigh in on whether — or how quickly — humanity can alter the planet’s worsening warming trajectory, Esper said he hopes the latest study will serve as motivation for changing outdated modes of energy consumption that contribute to planet-warming greenhouse gases.

“I am concerned about global warming — I think it’s one of the biggest threats out there,” he said.

He added that he is particularly worried for his children and for younger generations who will bear the brunt of adverse climate outcomes. There is a strong likelihood that the summer of 2024 will be even hotter, the study says.

“The longer we wait, the more extensive it will be, and the more difficult it will be to mitigate or even stop that process and reverse it,” Esper said. “It’s just so obvious: We should do as much as possible, as soon as possible.”

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Hayley Smith is an environment reporter for the Los Angeles Times, where she covers the many ways climate change is reshaping life in California, including drought, floods, wildfires and deadly heat.

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2024 State of Video Report

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HubSpot & Wistia Playbook: 5 Plays to Set Up in Week 1

Learn five different tried-and-true ways to make the HubSpot + Wistia integration work harder for your business.

May 17, 2024

• Lead Generation
• Marketing Automation
• Integrations

Lisa Marinelli

So you’ve just integrated Wistia and HubSpot. Great move! Our 2024 State of Video Report has email capture forms down as the top performer with a 23% conversion rate, so you’re on the right track.

This integration not only streamlines the lead generation and nurturing process, but it can also help you find high-quality leads, provide more insights into how they interact with your videos, and make it much easier for them to book meetings with sales reps.

All you gotta do is set up a few things in Wistia and HubSpot. The best part? You’ll get ‘em done in no time! Let’s dive in.

1. Set up static HubSpot lists for on-demand webinars around a common theme

If you’re doing webinars, did you know you can automatically round up high-quality leads from your webinar recordings with this integration? Yep, automatically.

Let’s say your sales team wants to target leads who watched a product demo and not leads who watched a thought leadership webinar. You just need to create a Wistia Channel for your on-demand webinar recordings, gate each recording with an email capture form, and set up static HubSpot lists. The key here is to associate each static list with a set of videos around a common theme.

You can create one list for product walkthroughs, one for thought leadership webinars, and so on. So when your sales team wants a list of leads who have watched certain on-demand webinars, you’ll have one ready in a flash! This strategy will also help with personalized, automated follow-ups.

And that’s not all. The integration also lets you add HubSpot forms to your videos. With HubSpot forms, you have more control over the form fields. This means you can add fields that will let you narrow down your static lists and send even more personalized and targeted follow-ups. The only drawback to a HubSpot form compared to Turnstile is that the data will only be sent to HubSpot, and the leads won’t show up within Wistia stats.

Let Colby from our Customer Success team show you how simple it is to create a Turnstile or HubSpot form for your videos:

We’ve got instructions for adding a Turnstile or HubSpot form to your videos , too!

2. Set up automatic Slack notifications for webinar registrations and attendance

With this integration, you can use Zapier to add Slack to the mix. There are many different triggers and actions you can use with Slack, HubSpot, and Wistia.

We think you’ll find a couple of actions particularly useful, including one that lets you notify your team via Slack when someone registers for or attends one of your webinars. Once someone fills out the registration form or attends the webinar, they’re added to a static list for your event. Then a notification is triggered and sent to your team’s Slack channel.

If you ask us, this is a surefire way to keep your sales team up to date with new leads for outreach!

3. Narrow down your list to contacts who’ve engaged with high-intent content

As you may know, this integration lets you see video engagement on every contact record in HubSpot. This gives your marketing and sales teams a full picture of how their leads interact with your content. With this information, they can create more personalized outreach and have more valuable conversations with leads.

You can take things a step further by narrowing down your list to contacts who’ve engaged with a substantial amount of high-intent content — these are the folks who are probably the most interested in what you’re offering.

To do this, create reports in HubSpot based on how your contacts consume your videos. We recommend zeroing in on folks who watch over 50% of a high-intent video, like a product demo or an on-demand webinar recording. It’s also a good move to apply this strategy to videos longer than five minutes.

4. Create a Channel for your demo and product videos

Since this integration lets you track how each identified lead interacts with your videos, you can use this opportunity to gauge how interested they are in your product.

A good way to do this is to upload your demo and product videos to a Wistia Channel. This not only provides a valuable resource for your sales team to share with prospects wanting to learn more, but it also centralizes all those videos for your leads.

This means you’ll see which demos and product videos each lead decided to watch, how much of each video they watched, and what they did afterward. This can give your sales team a crystal clear view of their level of interest in your product and the features they’re most curious about.

Explainly (a production company that creates animated explainer videos) did this, and they told us that it’s been a game-changer for their nurture strategy .

They used a Channel to showcase a portfolio of their past projects, and they integrated their HubSpot and Wistia accounts. When an Explainly salesperson gets a new lead, the first step is to check the lead’s video viewing activity in HubSpot. This shows how interested the lead is and what they’re looking for, which is helpful information to have before a sales call.

We recommend adding 5–10 videos to your Channel to give it a robust, appealing look for anyone visiting your site. You can include videos that vary in length from in-depth demos to quick product highlights. Be sure to organize your Channel by product category, video length, or pricing plan — whatever works best for your business.

5. Add a “book a meeting” CTA to your sales outreach videos

In case you haven’t heard of HubSpot’s meeting scheduler , it’s a nifty feature that lets you send folks a link to book a meeting at a time that works for both of you.

If your sales reps do cold or warm outreach to prospects by recording short videos, the meeting scheduler would be a great addition. All the reps gotta do is throw a call to action (CTA) into their videos to send the prospects to their meeting scheduler page.

This gives prospects a clear next step if they are interested in your product or have questions. It also creates a faster, more seamless process compared to waiting for a response from the rep after emailing or filling out a form.

Make this integration work harder for your business

The Wistia and HubSpot integration isn’t just about connecting tools. It’s also about creating smarter marketing workflows that save time and enhance lead engagement. So what are you waiting for? Go ahead and set up these plays today!

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