good starts to cover letters

How to Start a Cover Letter (Examples Included)

Mike Simpson 0 Comments

By Mike Simpson

When you’re writing a cover letter, nailing the opening is a must. Your cover letter introduction has to draw the hiring manager in, giving them a clear reason to keep reading. That’s why learning how to start a cover letter is so vital; it’s your doorway to success.

After all, more than eight-in-10 recruiters feel that an awesome cover letter is enough to land a candidate an interview even if their resume is only a partial fit for the job. Cool, right?

So, are you ready to make sure that your cover letter opening is everything it can be? Great! Here’s what you need to know.

What Is a Cover Letter?

Alright, let’s begin with the basics. Before you can learn how to start a letter to the hiring manager, it’s helpful to know what a cover letter is in the first place.

We’ve actually taken several deep dives into the world of cover letters, including how to address a cover letter , the best cover letter format , how to end a cover letter , and a full overview of how to write a cover letter .

But the basic gist is that a cover letter is a written elevator pitch. It acts as an introduction to what you have to offer, with a bit more flavor than you can put in a resume.

In many cases, your cover letter is the absolute first impression you’ll make on a hiring manager. As they read, they get a feel for who you are, as well as what you bring to the table.

Do cover letters really matter that much? Yes, they do. Overall, 49 percent of hiring managers think that receiving a cover letter is important to the hiring process, which is a pretty good indication that they value them.

So, what are the parts of a cover letter? In most cases, a cover letter has:

• Contact Information
• Opening Paragraph
• Body Paragraphs
• Closing Paragraph
• Closing Sentiment

While that seems like a lot, it really isn’t. In most cases, you end up with about a page or so of content. After all, a cover letter isn’t an autobiography of your life; it’s a concise, tailored introduction to who you are as a professional.

Generally, when you’re trying to figure out how to start a cover letter, what you need to focus on are the salutation and the opening paragraph. Those are what make the first impression and usually play a big role in whether the hiring manager reads the whole thing or not.

You may want to dig a little deeper, making sure your opening line really packs a punch. But, really, that’s all part of creating a great opening paragraph, isn’t it? Just keep in mind that your leading sentence needs to be an attention-grabber, and you’re in good shape.

Now, is your cover letter opening more important than the rest of the letter? Well, yes and no. If your start to your letter isn’t strong, there’s a chance the hiring manager won’t finish reading it. That means a fantastic cover letter introduction is essential.

But the rest matters, too. In the end, you want your first impression to be a doozy. It’s just that, if you don’t nail the opening to your cover letter, the rest may never get a glance.

Common Mistakes When Starting a Cover Letter

Before we dive into how to start a cover letter, let’s talk about some cover letter introduction mistakes you want to avoid. After all, a misstep at this early stage can cost you the job, so you really need to make sure you get it right.

First, one of the biggest mistakes you can make is not tailoring the content to the position. When you write a cover letter, you are speaking to one particular hiring manager, not everyone who may ever want to hire you. If you don’t focus the content on that specific job, you might not connect with that hiring manager, causing them to move onto a different candidate.

Second, being too generic can come back to bite you. You want to stand out from the crowd, so you need to make sure your cover letter introduction feels a bit unique.

Third, choosing the wrong salutation – or not including one at all – can potentially lead to some trouble. If you go the wrong way, you may not connect with the hiring manager as well or could even offend them a bit. That’s no good.

Finally, spelling and grammar mistakes are a huge deal. They make it look like you lack attention to detail, and that isn’t going to win you any fans.

How to Start a Cover Letter

In many cases, figuring out how to start a letter for your job application is much easier if you take it one step at a time. It lets you tackle everything in succession and gives you a chance to focus on each critical part, increasing the odds that you’ll genuinely nail it.

Here’s a quick step-by-step guide on how to start a letter when you’re trying o land a job:

1. Choose the Right Salutation

The salutation in your cover letter opening serves as a greeting. It’s a chance to acknowledge the reader directly, even if just for a brief second.

Ideally, you want to address the hiring manager by name, using an approach like:

Dear [Mr./Mrs./Ms./Dr.] [First Name] [Last Name]

Now, you can potentially add one more option to the list: Mx. This is a relatively new gender-neutral addition that’s favored by people who consider themselves nonbinary.

Generally speaking, you should only use “Mx.” if you are completely, 100 percent certain that it’s the hiring manager’s preferred title. You don’t want to go with it simply because you don’t know the hiring manager’s gender. Why? Well, since it’s a newer option, not everyone is familiar with it, so some hiring managers might think it’s a typo.

Additionally, people may have a variety of opinions about “Mx.,” and not all of them are positive. Since it’s a bit controversial in certain circles, you could offend a hiring manager by using it if that isn’t what they prefer.

So, what do you do if you know the hiring manager’s name but not their gender or preferred title? Worst case, go with “Dear [First Name] [Last Name]” instead. It’s a bit less formal, but it may be better than getting the title wrong.

If you genuinely don’t know the hiring manager’s name – and can’t figure it out with some research – you can try:

• Dear [Job Title/Role] – Dear Hiring Manager, Dear Operations Manager, Dear VP of Sales, etc.
• Dear [Department] – Dear IT Department, Dear Marketing Department, etc.

Those aren’t as personal, but they can do the trick. They at least speak to a particular individual, making it clear that you had a certain recipient in mind. As a result, they are much better than more generic alternatives.

What about “To Whom It May Concern?” Well, we’ve taken a deep dive into how to use to whom it may concern . But, in most cases, that isn’t your best. It feels outdated, for one. Plus, it doesn’t have a particular reader in mind, which isn’t ideal.

The same goes for “Dear Sir or Madam.” Along with being generic and incredibly old-school, it’s also a bit awkward. Plus, it makes it seem like you didn’t even try to come up with something better, and that’s never good.

2. Nail the Opening Sentence

Your opening sentence in your cover letter is what really needs to draw the hiring manager in. As a result, you want to make sure that it packs a wallop.

Usually, you have a few options that can pull this off. First, if you know someone at the company who referred you to the position, you can try name-dropping. Many hiring managers favor direct referrals, so it’s alright to make that connection clear from the beginning.

Second, you can lead off with a relevant accomplishment. This one can get a little tricky to do well. You really have to relate it to something in the role, and that isn’t always easy to manage without using a sentence or so to build in some context.

Finally, you can focus on your excitement. Hiring managers like people who seem passionate about the opportunity, so this route could let you start your cover letter on a great note.

With all of these, you want to make sure the opening sentence taps on the position you’re trying to land. It’s smart to mention the job title, department, and company, as that ensures the hiring manager knows why you’re writing. If it doesn’t fit in the first sentence, then it needs to come in on the second.

3. Round Out the First Paragraph

Generally, your cover letter opening paragraph is going to be two or four sentences long. If you didn’t get it into your opening sentence, use your second one to mention the job opening. That way, the hiring manager understands exactly why you reached out.

After that, it’s time to tap on some relevant skills. Use the job ad to identify high-priority capabilities. Next, treat them like keywords, using the exact same words and phrases to increase your odds of looking like a great match (and getting past an automated screener).

4. Quantify the Details

Numbers stand out visually in a cover letter. They actually draw the eye, as they aren’t as widely used as letters and most forms of punctuation.

By quantifying a detail or two, you create visual interest. Plus, you’re giving the hiring manager some helpful context about what you’ve achieved, something that can make you look like a stronger candidate.

3 Cover Letter Starting Samples

Sometimes, nothing helps bring some tips to life like a handy example or three. If you want to make sure you understand how to start a cover letter or are looking for some samples that you can use as a template, here are three cover letter introduction examples, each representing a different approach.

1. When You Were Referred

Dear Mr. John Doe:

During my 6 years as a sales professional, I’ve had the opportunity to collaborate with a number of amazing professionals, including Jane Smith, a member of your team who recommended I apply for the Account Manager opening at ABC Inc. In my last position, I managed a portfolio of 25 enterprise-level clients while also boosting sales by 15 percent year-over-year during my tenure. I believe that my penchant for strategic thinking, as well as my strong negotiation and communication skills, make me an exceptional fit for your position.

2. Leading with an Achievement

Dear IT Department:

Over the past 4 years, I’ve focused my career on the world of project management, recently earning by Project Management Professional (PMP) certification. Additionally, I personally oversaw five $50k+ development projects concurrently, each of which was finished on time and within budget. I feel that my experience as a leader, as well as my expertise in risk assessment and cost management, makes me an ideal fit for the Project Manager position at XYZ Corp.

3. Going the Excitement Route

Dear Hiring Manager:

When I saw the administrative assistant opening at ABC Company, I immediately knew I wanted to apply. As an office assistant with 6 years of experience, I have honed many key skills you’re hoping to find, including scheduling, report writing, and customer service. Last year, among 50 nominated colleagues, I was even recognized as the Employee of the Year, largely because of my passion and dedication to my work, something that I would love to bring to ABC Company.

Putting It All Together

Ultimately, you should now understand how to start a cover letter off in the best way possible. Use all of the tips above, and turn to the cover letter opening samples to serve as guides. That way, you can create an introduction that captures the hiring manager’s attention and keeps them reading, giving you a chance to showcase even more about why you’re such an awesome candidate.

And as always, Good luck!

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

Copyright © 2024 · TheInterviewguys.com · All Rights Reserved

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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How to Start a Cover Letter - 4 Tips for the Perfect Opening

Here you are, looking at a blank document that’s supposed to be your cover letter.

You have a general idea of what your cover letter is supposed to be about, but you’re having trouble writing those first few sentences.

We get you! Whether you’re writing your resume, an article, research paper, or a cover letter, getting started is sometimes the hardest part.

Lucky for you, though, there is a very straightforward way to get started with your cover letter, and in this article, we’re going to teach you how to do that!

Read on to learn how to effectively get started with your cover letter! 

• What should your cover letter opening contain
• What to include in your contact information
• How to start a cover letter greeting
• How to write an attention-grabbing opening paragraph
• 6 Examples of how to start your cover letter

What Should Your Cover Letter Opening Contain

To successfully get started with writing your cover letter, you should include these 3 main elements:

• The header with contact information. Includes your & the recipient’s contact information.
• The greeting to the manager. This is where you address the cover letter by greeting the hiring manager, department, or company.
• An attention-grabbing opening paragraph. The opening paragraph of your cover letter is your chance to grab the recruiters’ attention and get them to read the rest of your cover letter.

Below, we’ll teach you how to do each of them in the right way.

If you’re applying for an entry-level job and wondering what’s the best way to write your cover letter, head over to our article on entry-level cover letters . 

What to Include in Your Contact Information 

As we mentioned, the first thing to add to your cover letter opening is your contact information. 

The header’s essential information include the following: 

• Full name and professional title (if applicable)
• Phone number
• Email (a professional email, that is)

In some cases, you can also add the following: 

• Social media profiles. By this, we mean profiles that are relevant to the position. This includes websites like LinkedIn , GitHub (for developers), or Medium (for writers).
• Personal website. If you have a personal website you’ve created for your industry (i.e. you’re a writer with a blog), then make sure to include the link to your website on your cover letter.

After you’ve added your information, you should add the date and continue with the recipient’s name and address. So:

• Manager’s name
• Manager’s job title
• Company’s name
• Company’s street address

Once you’ve done this, here’s what your cover letter will look like:

And just like the essential DOs, there are also some things you should NOT include in your cover letter header: 

• Unprofessional email. It’s going to be difficult for a hiring manager to take you seriously if your email address is something you coined when you were still a teenager (i.e. [email protected] ). 

How to Start a Cover Letter Greeting

After you’ve properly listed your contact information, it’s time to start writing your cover letter. 

The first thing this includes is addressing the cover letter to the hiring manager. 

Yeap, that’s right! And by greeting the hiring manager, department, or company, we don’t mean using the old-fashioned “Dear Sir/Madam,” or “To whom it may concern.”

Instead, you want to show your future employer that you’ve done your fair share of research about the job/company and that you’re not just using one cover letter template to apply for ten jobs. After all, one of the most common mistakes job seekers do (84% of them!) is not finding the hiring manager’s name and personalizing the application.

So, make sure to address the hiring manager that’s going to review your manager directly. 

Now, there are a few ways you can do that. 

The simplest - and most obvious - option is to look up the head of the department you’re applying to on LinkedIn. 

Let’s assume that you’re applying as a Communications Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Officer. 

After a quick LinkedIn lookup, you can probably find out who that person is (that’s me!). 

And just like that, you have your hiring manager! Piece of cake!

Not a fan of LinkedIn? You can also check the company’s website and look for the “Team” or " About Us " page.

If none of these work, consider using one of the following greetings when you’re addressing the hiring manager: 

• Dear [Department] Hiring Manager,
• Dear Hiring Manager, 
• Dear [Department] Team,
• Dear Director of [Department],
• Dear [Company Name] Hiring Team

How you conclude your cover letter is just as important as how you start it. To learn how to ace yours, head over to our guide on how to end a cover letter . 

How to Write an Attention-Grabbing Opening Paragraph

The last, but the most important, part of your cover letter opening is your opening paragraph. 

You want your opening paragraph to be engaging and attention-grabbing to ensure that the hiring manager will continue reading the cover letter.

After all, recruiters receive hundreds of applications daily. Obviously, they can’t spend all their working hours reading cover letters, so, instead, they simply skim your cover letter in a handful of seconds, and if it catches their attention, they re-read it more thoroughly.

And the part of the cover letter that helps catch their attention is usually the opening paragraph! 

Compare these 2 cover letter openers and judge for yourself which one you’d rather read:

Dear Mr. Brown,

My name is Anna and I’d like to help your company exceed its sales target as a Sales Manager. My 5-year experience as a Sales Representative at XYZ Inc. has given me substantial skills in sales. During my last year working there, we beat KPIs by around 50%. I believe that my strong track record in sales makes me the perfect candidate for the position. 

Hello, my name is Mary and I am interested in working as a Sales Manager for your company. I have 6 years of experience working as a Sales Manager for Company X, so I think I’m a good fit for the position. 

While there’s nothing inherently wrong with the first example, it’s not all that imaginative. Chances are, every other applicant is going to use a similar opening statement.

The second example, on the other hand, is more customized and personal, helping the recruiter understand why Anna is a good candidate for the role.

In this section we’ll give you all the tips & tricks you need to ace your cover letter introduction:

Tip #1. Show Passion and Commitment

Showing the hiring manager that you’re passionate about the job will instantly boost your chances of getting hired. It’s not a secret that committed employees are more engaged and, therefore, more productive.

After all, research shows that engaged employees are 17% more productive than their peers.  

So, it’s only logical that the hiring manager will greatly appreciate a candidate who shows commitment and enthusiasm. 

As such, these are both qualities that you want to showcase right from the start of your cover letter. Here’s an example of how you can do that:

I have been immersed with human rights since I specialized in Conflict Resolution and started working with Amnesty International. During my 5 years of experience in the field, however, I haven’t seen any organization do the work that you’ve accomplished with human rights. Your dedication makes me want to work for your organization and put my skills to use for the work you do. 

Tip #2. Mention a Mutual Contact (if Applicable)

If someone referred you to the position, the opening paragraph of your cover letter is a great place to mention that. 

Referrals are key to securing an interview, but at the same time they’re not something you can mention on your resume, so take the opportunity to let the recruiter know at the start of your cover letter. 

The idea is that if someone the hiring manager knows recommended you for the position, your skills and qualifications immediately become more credible.

I was excited to learn about this job opportunity from John Doe, who has worked at your firm for five years. John and I worked on an architectural project together for over one year and he thought I’d be a good fit for the role at Company X. 

Tip #3. Prove You Have Researched The Company 

A generic cover letter will not give you many points in the eyes of your potential employers. 

The recruiter reading your cover letter wants to know that you’re excited to be applying for that particular company , and you’re not just applying to dozens of jobs randomly, hoping that one will stick. 

As such, it’s very important to do some research about the company you’re applying for, and in the cover letter, mention why you’re a good culture fit. 

I have always admired the work that your organization does with vulnerable communities. I have always been passionate about social justice and I think the mechanisms you have in place to empower those in need are really making an impact. I believe my previous experience as a social worker could bring value to your mission.

Tip #4. Lead With An Achievement

There’s no better way to grab attention than to lead with an achievement. It immediately gives you credibility and makes the hiring manager curious to read more about you. 

To make sure your achievements stand out, though, do this:

• Whenever possible, make your achievements as quantifiable as possible. “Improved sales by 20% in 2 months” is more impressive than “improve sales.”
• Show how your past achievement is relevant or can add value to your current position. 

As a Public Relations representative for Company XYZ, I worked with the press to improve its reputation and public image. This translated into a 40% increase in customer satisfaction and better public reception of the company’s values and identity. I am eager to yield the same results as the Head of Communications in your organization. 

Tip #5. Start With a Powerful Belief

A short and impactful belief statement that represents your work ethic and professional values is another great way to attract the recruiter’s attention. Obviously, you get bonus points if said belief statement aligns with the company’s goals and objectives. 

However, don’t just copy-paste the company’s mission statement to make a good impression. Rather, use your own words and beliefs to sound more genuine and original.

As a teacher, I believe every child should have access to quality education early on. This is the only way to ensure future generations’ equity and the best chance we have at improving our society. I admire your institution’s commitment to enabling quality education in the most remote areas of our country and I’d be honored to contribute to those efforts by becoming a teacher here. 

Tip #6. Be Direct  

Oftentimes, beating around the bush gets you nowhere. So, a great strategy to follow when you start writing your cover letter is to just be direct about the position you’re applying for and the reasons you believe make you the perfect fit for the job. 

There’s another upside to this. Recruiters receive hundreds of applications daily - sometimes, even for different positions within the same department - so it helps them to know what position you’re applying for early on, as well as what exact qualifications make you the perfect fit for the job. 

I’d like to officially apply for the marketing manager position at Company X. Over the past 7 years, I’ve worked with 6 clients, helping them drive more than $2,000,000 worth of sales. I am confident that my marketing skills and proven sales results make me a perfect match for the position. 

Match your cover letter with your resume to make a better impression on the recruiter and reinforce your personal brand !

Key Takeaways 

And that’s a wrap! 

Hopefully, you’re now more confident about how you can start your cover letter!

Now, let’s do a small recap of the most important points we covered in the article:

• Your cover letter opening should contain a header with contact information, a greeting to the hiring manager, and an attention-grabbing opening paragraph.
• Your header should include your contact information, such as your name, phone number, and professional email, the date, as well as the contact information of the recipient.
• You should try to find the hiring manager’s full name in order to greet them. If you can’t find their name or title anywhere, then you should greet them using Dear Hiring Manager , Dear [Department] Team , or something similar.
• The opening paragraph of your cover letter should grab the hiring manager’s attention and make them want to read your cover letter. Some tips to write an attention-grabbing opening paragraph include being direct, starting with a strong belief statement, or leading with a relevant achievement.

Related Readings 

• How to Write a Cover Letter in 2024
• Cover Letter Tips 
• Cover Letter Mistakes
• Do I Need a Cover Letter?

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How to Write a Cover Letter That Sounds Like You (and Gets Noticed)

• Elainy Mata

Do the research, start off strong, and emphasize your value.

• EM Elainy Mata is a Multimedia Producer at Harvard Business Review. ElainyMata

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How To Start a Cover Letter With Examples and Tips

• How to Start a Cover Letter
• Cover Letter Opening Sentence Examples

Personalize Your Cover Letter

• What to Write in the Rest of Your Letter

Cover Letter Sample

More cover letter examples and templates.

Theresa Chiechi / The Balance

What's the best way to start a cover letter for a job? The first couple of sentences of your  cover letter  are the most important ones. Recruiters and hiring managers often spend mere seconds scanning your application.

If your cover letter doesn't grab their attention right away, they may never even get as far as the second paragraph. What should these all-important first sentences say? Keep in mind that you're hoping to differentiate yourself from the competition. Your goal is to explain to the reader who you are, why you're writing, and how you can contribute to the employer's success.

This might mean  highlighting a contact , providing a quick window into your relevant background and experience, or emphasizing a significant accomplishment that would make you an asset to the organization.

Think about why the hiring manager should select you, above all other candidates, for an interview, and you'll be on the right track.

How to Start a Cover Letter 

Be direct.  In these opening sentences, you want to explicitly let the reader know which position you're applying for. Hiring managers are often looking at candidates for several open jobs at any given time. Make sure it's easy for them to discover your intent. For example:

I am interested in the coordinator position at ABC company.

Mention a contact.  If someone  referred you to the position , include that information early on as well. Referrals are one of the key aspects to securing an interview, so be sure to mention yours right away. For example:

Jane Doe suggested I contact you about the job, as she feels my skills would be a good fit for the position.

State an accomplishment.  Try to state an accomplishment from your previous job. If you can, show how you added value to the last company you worked for. You might even add the job title you had if it's similar to the one you are applying for. For example:

As coordinator at XYZ Enterprises, I have increased my group's output by 37% over the past 15 months.

Express excitement.  Convey your passion for your work, and your excitement about the job and company. Your cover letter is an opportunity to sell yourself to the hiring manager, and to share why you're well qualified for the job. For example:

I would greatly appreciate the opportunity to meet with you to discuss what I have to bring to the position at ABC company.

Use keywords.  If you can include any  keywords  from the job listing, do so. You can mention a skill you have that was included in the post. For example: 

My track history of successfully managing teams and delivering projects on time and on budget makes me a good fit for this role.

Examples of Cover Letter Opening Sentences 

• As an information technology professional with high-level management experience in the IT industry, I learned that the best way to achieve success was to utilize the resources I had by employing well-defined objectives and an attitude of empowerment.
• I am very interested in the entry-level position that is available at ABC Investment Partners. I recently graduated from XYZ college, and my courses in investments, finance, and business have equipped me with a solid base upon which I plan to build my career.
• I am writing to express my strong interest in the international marketing position open at WellCam, Inc. My colleague Janna Doling recommended that I contact you directly about this position, owing to the years I have spent developing successful campaigns for XYZ company.
• I'm writing to express my interest in the editorial assistant position listed on Monster.com. Given my five years of editorial experience and excellent capabilities, I would appreciate your consideration for this position.
• I have a very strong interest in pursuing a teaching career. With experience working at both elementary and high school levels, as well as in activities outside of the traditional classroom, I have a diverse background with much to offer.
• I have the pleasure of being acquainted with one of the counselors on your staff, Eleanor Seville. She let me know about the open position and recommended that I contact you.
• I was excited to read about the administrative assistant job opening at XYZ company. I have several years of administrative experience in a variety of fields, including insurance and finance.
• I understand that you have been deluged with resumes since  Computer World  released their list of the best companies to work for. Mine is one more, but I do have experience that is hard to come by.
• My proven track record of successfully performing complex analyses on various corporations makes me an ideal candidate for the analyst opportunity that you have advertised.

When you're not sure how to get started, it can be really helpful to review  examples of cover letters . You can use these as a guide, but be sure to tailor your introduction to your personal circumstances and the job you're applying for.

The more closely you  construct your cover letter  to show that you're a  match for the job requirements , the better your chances of getting selected for an interview.

What to Write in the Rest of Your Cover Letter

Of course,  the rest of your letter  is important too. You'll need to use an  appropriate salutation , and make your  cover letter closing  polite and inviting. In the  body of your letter , you have the opportunity to pitch your qualifications for the job in more detail than you have room for in your resume.

If there are specific events or accomplishments you feel are likely to make you stand out, you can briefly mention them and explain in more detail should you secure an interview.

Make sure your  contact information  is complete as well, and format your  signature  to match the letter style you are using.

Download the cover letter template  (compatible with Google Docs or Word Online) or read the example below.

Sample Cover Letter (Text Version)

John Smith 37 Oak Street Middle Village, New York 10502 555-555-555 john.smith@email.com

March 22, 2021

Dr. Jane Doe All Smiles Dentistry 5 Main Street, Suite A Middle Village, New York 10502

Dear Dr. Doe,

My former coworker, Maria Rodriguez, suggested that I contact you to express my interest in the position of dental assistant in your office in Middle Village.

I’m a licensed dental assistant with over 10 years of experience helping dentists and hygienists make their patients smile. In my current role with ABC Dental, I have gained proficiency in the four-handed dentistry technique, as well as mastering Henry Schein Dentix software.

I also have the following skills and qualifications, as outlined in the job description on your website:

• Experience taking and developing dental X-rays
• Infection control expertise, including preparing and sterilizing instruments and equipment
• Knowledge of several different types of scheduling software
• Language skills (bilingual: English/Spanish)
• Excellent customer service skills and attention to detail

Most importantly, I love people. I consider it a great privilege to help dentists improve their patients’ lives by providing the very best support and customer care.

I’ve enclosed my resume, and I hope you’ll contact me at your convenience to arrange an interview.

Signature (hard copy letter)

Review cover letter examples for many different types of jobs, and get downloadable templates you can use to write your own cover letters.

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The 23 Best Cover Letter Examples: What They Got Right

Published: December 14, 2023

I've sent plenty of cover letters throughout my career, so I know it isn't usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

I was shocked upon learning 45% of job seekers don't include a cover letter when applying for a job. I definitely don't recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It's an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 20+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great .

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

Cover Letter Examples

• Standard Cover Letter Example
• Data-Driven Cover Letter Sample
• Entry-Level Cover Letter Example
• The Cover Letter That Explains 'Why,' Not Just 'How'
• The 'We're Meant for Each Other' Cover Letter
• The Cover Letter with H.E.A.R.T.
• Short-and-Sweet Cover Letter Example
• The Short Story
• The Bare Bones Cover Letter
• The Breezy Follow-Up
• The Administrative Assistant Cover Letter
• The Internship Cover Letter
• The Brutally Honest Cover Letter
• The Pivot Cover Letter
• The Graphic Design Cover Letter
• Consulting Internship Cover Letter Example
• Nonprofit Referral Cover Letter Example
• General Email Inquiry Cover Letter Example
• Post-Phone-Call Cover Letter Example
• Mission-Driven Graduate Cover Letter Example
• Short Recommendation Cover Letter Example
• Professor or Research Position Cover Letter Example
• Director Cover Letter Example
• Editorial Cover Letter Example
• Promotion Cover Letter Example
• Law Cover Letter Example

Customizable Cover Letter Examples

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

Download a Customizable Copy of This Cover Letter Example

This standard cover letter is among my favorite approaches because it hits all the right notes: It includes a space to give a brief summary of your experience, as well as a space to delve in-depth into the specific responsibilities of your current role.

You also have the chance to describe the challenges you’ve mastered in previous roles, showing that you’re capable of facing any problem that comes your way.

Why I Love It

I love this cover letter because it allows you to describe the high points of your career while still being professional, personalized, and succinct.

2. Data-Driven Cover Letter Sample

Numbers are worth a million words — or that’s how I think the saying should go (if only we could include pictures in cover letters).

Citing data and statistics about your achievements at your current company is an assured way to capture a hiring manager’s attention.

Over the years, I've learned most hiring managers don’t read the entire letter, so a bulleted summary of your achievements can be a powerful way to increase the effectiveness and scannability of your message.

I love this cover letter because it’s adaptable to any role. Even if you don’t work in a data-centric role, you can include any enumerable achievement.

If I worked in a creative industry, for instance, I could include the number of creative assets you designed for your current company.

3. Entry-Level Cover Letter Example

Many of us have had "first job jitters" (that's what I'm calling it) when applying for our first career opportunity.

However, my experience taught me to increase my chances of getting that first interview by including a cover letter that explains how my education can help me succeed in the role I applied for.

In fact, HubSpot staff writer Erica Santiago says highlighting her education was key to snagging her first role out of college.

"When I graduated from journalism school, I only had a couple of internships under my belt and maybe some writing clips — not enough to compete with most young professionals with more experience," she recalls.

"So, I highlighted the classes I took such as 'News Reporting and Writing' or 'Electronic News Gathering," she says, "And I explained the assignments I did and how they gave me real-world experience in interviewing and reporting."

She says that's how she got her first job as a digital journalist for WSVN in Miami.

If you need help understanding how to highlight your education in a cover letter, look no further than this example from HubSpot.

While other cover letter samples give experienced professionals the opportunity to share their experience at length, this one gives you the chance to describe your personal and professional attributes.

You can then convey how you can use your knowledge to help your target company reach its goals.

I love this cover letter because it’s easy and simple to use for a student who has little experience in their target industry — including those who haven’t yet completed an internship.

Looking for more? Download the entire kit below.

5 Professional Cover Letter Templates

Fill out the form to access your templates., best cover letter examples.

What does a good cover letter look like in practice, and how can you make yours stand out? I  found six examples from job seekers who decided to do things a bit differently.

Note: Some of these cover letters include real company names and NSFW language that I've covered up.

1. The Cover Letter That Explains 'Why,' Not Just 'How'

You may already know how to talk about how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?

The Muse , a career guidance site, says that it’s often best to lead with the why — especially if it makes a good story.

I advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.

Image Source

Here’s another instance of the power of personalization.

The author of this cover letter clearly has a passion for this prospective employer — the Chicago Cubs — and if she’s lying about it, well, I'm sure that would eventually be revealed in an interview.

Make sure your story is nonfiction and relatable according to each job. While I love a good tale of childhood baseball games, an introduction like this one probably wouldn’t be fitting in a cover letter for, say, a software company.

But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, I’d find that fitting.

If you’re really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.

Why This Is A Great Cover Letter

This example shows how effective personalization can be. The writer is passionate about the employer, drawing from her own childhood experience to communicate her enthusiasm.

Further reading: Sales Cover Letter Tips

2. The 'We're Meant for Each Other' Cover Letter

This cover letter example is a special one because it was submitted to us here at HubSpot. What does the letter do well? It makes a connection with us before we've even met the letter's author.

"Content Marketing Certified" shows the applicant has taken the content marketing certification course in our HubSpot Academy (you can take the same course here ).

Our "records" indicate he/she did indeed give an interview with us before — and was a HubSpot customer.

The cover letter sang references to a relationship we didn't even know we had with the candidate.

The letter ends with a charming pitch for why, despite him/her not getting hired previously, our interests complement each other this time around.

(Yes, the applicant was hired).

This cover letter example does an excellent job of building rapport with the employer. Despite not getting hired for previous roles they applied for at HubSpot, the writer conveys exactly why they are right for this role.

Read more: Customer Service Cover Letter Tips

3. The Cover Letter with H.E.A.R.T.

HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent.

Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better , and serves as the scaffolding for our hiring practices.

Recruiters at HubSpot look for applicants that demonstrate how they embody the Culture Code and job description, paying extra attention to cover letters that are super custom to HubSpot.

In another HubSpot submission, a HubSpot applicant writes about how she found out about HubSpot, why she likes the company, and how her professional experience aligns with H.E.A.R.T.

HubSpot's recruiting team was impressed with her dedication to the company and how she went beyond what was asked for by linking her portfolio in her closing paragraph.

Featured Resource: 5 Free Cover Letter Templates

Download our collection of 5 professional cover letter templates to help you summarize your professional journey and land your dream job – whether it's at your first or fifth company.

Short Cover Letter Examples

4. the short-and-sweet cover letter.

In 2009, David Silverman penned an article for Harvard Business Review titled, " The Best Cover Letter I Ever Received. " That letter has three complete sentences, as follows:

One might argue that this particular letter is less than outstanding, and I'll also admit it's an older example.

It’s brief, to say the least, and the author doesn’t go into a ton of detail about what makes him or her qualified for the job in question.

But that’s what Silverman likes about it — the fact that the applicant only included the pieces of information that would matter the most to the recipient.

"The writer of this letter took the time to think through what would be relevant to me," writes Silverman. "Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on."

When you apply for a job, start by determining two things:

• Who might oversee the role — that’s often included in the description, under "reports to." Address your letter to that individual.
• Figure out what problems this role is meant to solve for that person. Then, concisely phrase in your cover letter how and why your experience can and will resolve those problems.

The key to this standout cover letter is research.

By looking into who you’ll be reporting to and learning more about that person’s leadership style, you’ll be better prepared to tailor your cover letter to focus on how you can create solutions for them.

Read here for more tips on how to land your dream job .

5. The Short Story

Basha Coleman began her cover letter with a short story. The goal of this short story is two-fold:

• Detail the experience she already has with the organization.
• Stand out to the hiring team.

I notice her short story follows a typical narrative arc: It has a conflict/obstacle, a turning point, and a positive outcome, all created with a goal to emphasize a theme or point.

In this case, Coleman is emphasizing her existing affinity with the brand and her triumphs within the program so that she can continue on her career path.

Like the second example in our list, this cover letter does an excellent job of conveying the applicant’s existing affinity for the brand. If you are applying to a company you love, don’t be shy about showing it and explaining why.

6. The Bare Bones Cover Letter

In today's job market, cover letters aren't always necessary. Even though many recruiters won't ask for or even read them, cover letters can still be effective and convey personality to a reader.

Writing a strong cover letter can help you better convey your interest in the position and company.

This template from The Balance Careers puts together the essential components of a short cover letter: excitement about the position, your qualifications, and a call-to-action for the recruiter to follow up with you.

Combining these central aspects in a well-written, compelling narrative will go a long way in convincing readers to hire you.

This letter is organized and concise. The inclusion of bullet points to highlight key skills and help the recruiter skim the document is a nice touch.

Check out this post for more useful cover letter tips .

7. The Breezy Follow-Up

In this cover letter, Amanda Edens is following the instructions the hiring manager gave by forwarding an email with resume and writing samples attached.

This short cover letter is the result. I especially admire how she uses casual and breezy language to convey personality and enthusiasm, and she keeps her paragraphs succinct.

Not only does Amanda include links to relevant writing samples that are live on the web, but she also closes with a strong final paragraph that:

• Summarizes the expertise she has relevant to the posting
• Emphasizes that she doesn't want to simply get a job but rather help the organization accomplish their goals
• The reader gets everything they need in an organized and thoughtful manner.

8. The Administrative Assistant Cover Letter

In this cover letter the candidate, Michelle, plays up her prior music industry experience to build a connection with Epic Music Group. If you have specific industry experience for the role you are applying for, be sure to highlight that.

It’s clear that she’s passionate about not only the music industry, but Epic as a whole.

She’s done so much research on the company that she knows what software programs they use, and happens to be proficient in it to help convey value to the hiring manager.

This example further illustrates the importance of research.

Make sure you understand the culture of the company to which you’re applying before you send a completely unfiltered cover letter — if you don’t, there’s a good chance it’ll completely miss the mark.

In just three short paragraphs, the applicant uses their company research to drive home why they are the perfect fit for the role — emphasizing industry experience as well as software knowledge specific to the company.

All of this communicates that she’d be able to start with very few hiccups while getting up to speed.

Further reading: 15 Cover Letter Templates

9. The Internship Cover Letter

Maybe you’re just getting started in your career and looking to land the right internship to gain experience in your field.

In this case, you’ll need to highlight more of your educational background and transferable skills since you won’t have as much professional experience to highlight.

The cover letter above is a great example of how to emphasize your skills and accomplishments when applying to internships or entry-level positions. A few things the applicant does well:

• Highlights relevant extracurriculars and affinity networks. In this case, the applicant is applying for a business analyst position, so mentioning their involvement in a FinTech group makes sense.
• Previous internships in relevant fields: Our applicant points out that they’ve interned as a Business Analyst at another firm. Pointing out that they’ve done the role before will help make their case for fit.
• Highlight other useful skills: This applicant is fluent in both English and German. If an international company or an organization needs bilingual support, knowing multiple languages is an asset.

This cover letter example illustrates how you can leverage your education and background to get the gig even when you don’t have much working experience. Highlighting previous internships or experience in related fields can go a long way in convincing hiring managers you’re the perfect candidate for the role.

Further reading for recent graduates:

• How to Find a Job After College
• Writing a Cover Letter for an Internship

Creative Cover Letter Examples

10. the brutally honest cover letter.

Then, there are the occasions when your future boss might appreciate honesty — in its purest form.

Former Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example " the best cover letter " (which he received while he was with Squarespace):

As Hertzberg says in the blog post elaborating on this excerpt — it’s not appropriate for every job or company.

But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there’s a chance that the hiring manager might appreciate your candor.

"Remember that I'm reading these all day long," Hertzberg writes. "You need to quickly convince me I should keep reading. You need to stand out."

The applicant did their research on the company’s culture and executed this cover letter flawlessly. It’s funny and shows off the applicant’s personality all while making it clear why they are a good fit for the role.

Further reading:

• How to Stand Out and Get Hired at Your Dream Company
• How to Find Your Dream Job

11. The Pivot Cover Letter

Making a career switch? Your cover letter can be an excellent opportunity for you to explain the reasoning behind your career change and how your transferable skills qualify you for the role.

It’s clean but effective.

Since the role she is applying for is more visual, it’s important to both show and tell why you’re a good fit.

This cover letter strikes the perfect balance between creativity and simplicity in design while putting the applicant's career change into context.

The copy is clean, with a creative font choice that isn’t distracting from the content, but still demonstrates the applicant’s knack for design.

12. The Graphic Design Cover Letter

When applying for more creative roles, the design of your cover letter can say just as much as the words on the page. Take the graphic designer letter example below.

It’s got so much going for it:

• Pop of color
• Clean layout
• Interesting fonts

Besides the style elements, this example also doesn’t skimp on the key skills recruiters are looking for. Using metrics, the applicant proves their value and why they would be a great fit.

This cover letter thoroughly conveys the applicant’s skills and qualifications using a variety of visual elements and emphasizing their greatest achievements.

Pro tip: If you're applying for a graphic design job, share a link to your graphic design portfolio website , even if it's not an application requirement.

Job Cover Letter Examples

Next up, let’s go over some classic cover letter examples for jobs, especially if you’re applying to internships or only have a few years of experience.

The below cover letters follow the golden rules and don’t deviate too much from the standard — which is ideal if you’re applying to positions in more traditional industries.

13. Consulting Internship Cover Letter Example

Many internship applicants are early on in their careers or are still in college. That means they’ve yet to gather enough experience to offer tangible proof of their ability to do the job.

That means that a cover letter is the place where an internship applicant can shine.

This cover letter example highlights the applicant’s skills in a bullet-point format. That makes it easier for an overburdened hiring manager to get the essence of her points, quickly, if they’re only skimming cover letters.

Not only that, but this applicant personalized the letter in every single sentence. She shares information about her prior conversations with some of the company’s employees and mentions the company’s name at every turn.

While she only has one prior consulting job, she deftly mentions the skills she developed in that role and ties them into her desired position at Quantcast Product Group.

This cover letter example does a fantastic job advertising the applicant’s soft skills in a highly scannable format — while still going heavy on the personalization.

Don’t be shy to lightly play with formatting to get your point across and to imbue the letter with your passion for a company.

14. Nonprofit Referral Cover Letter Example

This cover letter example for a nonprofit job hits the ground running by right away inserting the name of one of the nonprofit’s Superintendents.

That’s an excellent way to get a recruiter’s attention and make you stand out from the slush pile, even if you’re only just out of school, as is the case for this applicant.

If you’ve received an internal recommendation for a position, you’d be wise to open your letter with that information. Don’t worry about it feeling too stilted or strange — remember, hiring managers only skim letters.

Your goal is to make sure they get information about you that they otherwise won’t get from your resume.

With only three full paragraphs, this cover letter example is short, sweet, and to the point. No time is wasted, and it also goes over the critical basics, such as skills and experience.

This nonprofit cover letter includes a recommendation from an internal employee at the target organization, making it more likely to stand out from the slush pile.

I  also love that it doesn’t skimp on the basics, such as skills, enthusiasm, and experience.

15. General Email Inquiry Cover Letter Example

Even if a job opportunity isn’t available at an organization yet, it doesn’t mean that there won’t be. You can always send a general inquiry cover letter, like the one in this example.

This email cover letter for a political campaign internship is short and sweet, but includes the critical information the campaign coordinator needs to consider the applicant for any new positions that may open up.

The best part about this cover letter is that it can be easily customized from one political campaign employer to the next.

While it does include a level of personalization, it’s brief and can be easily changed to address the specific political candidate.

When sending general inquiries like this one, it’s essential to make the personalization aspect as pain-free as possible for yourself. That may mean including only one sentence or two, knowing that a general inquiry might not be replied to.

Setting up customized email signatures is also highly recommended. They should include your name, job title, and ideally links to your website or social accounts as well as your headshot.

These add a professional touch and help you stand out from other cover letters in the recipient’s inbox. At the same time, the headshot makes you easier to remember in case a job position becomes available, while the website or social links allow recruiters to learn more relevant details about you.  

This email cover letter example hits all the right notes while keeping it brief and to-the-point. While we don’t recommend choosing this format for a formal cover letter, it works if you’re sending a general inquiry to an employer over email.

It’s also a good example to follow if you’re still in college or have very little experience.

Read more: How to Write a Letter of Interest

16. Post-Phone-Call Cover Letter Example

If you get a phone call from a potential employer and they invite you to send your resume, pat yourself on the back — that is such a win. In your cover letter, be sure to mention that right away, like this example does.

A hiring manager or an executive at a company likely has a lot of tasks on their plate, which means that they may forget about your call from one week to the next.

That is totally okay, which is why this example starts with a reminder that the applicant and the letter recipient spoke back on January 31st. It also has a few more details about why they started speaking in the first place.

Aside from leveraging the phone call that’s already occurred, this cover letter also does an excellent job explaining why the applicant is an ideal choice for the job.

It goes into detail about skills and previous experience with a high level of enthusiasm, and includes a promise to follow up at the end.

This cover letter example includes two things that will immediately draw my attention: A phone call they’ve already had, and a mutual contact at their organization.

The job and internship search can be grueling; never be afraid to use everything you have at your disposal to improve your standing over other applicants.

Read more: How to Start a Cover Letter

17. Mission-Driven Graduate Cover Letter Example

This cover letter example from a recent B.A. graduate wowed me from the first sentence.

The applicant right away explains her attained degree and her specific career interests, then dives into the aspects of her experience that make her such a great candidate.

It's so personalized to the employer’s own mission that it’s difficult to stop reading it.

Even if the hiring manager isn’t a science or health professional, they would be able to effectively gauge the applicant’s suitability for the role by the expertise she shows in her cover letter alone.

The applicant explains at length why she’s excited to work for that specific hospital. The organization serves Aboriginal populations, which aligns with her own values and research interests.

In the last paragraph, she summarizes what she knows about the employer in one sentence, then describes how each of her experiences supports the employer’s mission.

That is an exceedingly clever and meaningful way to align yourself with an organization at a deeper level.

If you’re applying to a mission-driven organization, don’t be shy about showing your excitement and expertise. You don’t need a lot of experience to show that your values align with those of your target organization.

This cover letter example is especially good inspiration if you’re making a career change, have only just a few internships under your belt, or are graduating from college.

18. Short Recommendation Cover Letter Example

Referral or recommendation cover letters don’t need to be too long, and this is a great example of that. It immediately leverages a mutual connection at the company.

The mutual connection recommended that the applicant contact the hiring manager for a role, which is a piece of information I  always recommend you frontload in your letter.

This specific cover letter comes from an applicant with little experience, making it a good example to follow if you’re switching careers or just out of college.

Instead of talking about their experience, the applicant uses anecdotal evidence to convey their enthusiasm for working at that company.

The writer also goes over their most salient skills, such as being able to speak multiple languages. They also explain how their degree directly applies to the target role.

I  love that the candidate highlights their leadership abilities and makes that an effective selling point for being hired.

This cover letter doesn’t go on for too long, which we love. It’s simple and sweet and provides all the information the hiring manager needs to look more closely at the applicant’s resume and make an interviewing decision.

19. Professor or Research Position Cover Letter Example

Academic or research position cover letters might require a little more information than the typical cover letter — and this is one such example. Why is it okay to go a little longer?

Because the letter is not only a way to supplement the PhD candidate’s academic CV, but to provide a writing sample for the search committee.

I love this cover letter because it expresses the candidate’s enthusiasm for teaching and explains her instructional ethos, such as providing out-of-the-classroom opportunities, championing communication, and encouraging students to step out of their comfort zone.

The applicant also suggests courses she may be able to teach at the target institution, and expresses her interest in developing new courses as needed.

She also suggests how she can enhance the college’s extracurricular programming by offering study abroad courses, which shows not just an interest in teaching but adding to the school’s overall culture.

While this letter goes for a little longer than recommended, it serves as a fantastic writing sample and explains the applicant’s research background at length.

If you’re applying to academic or research roles, don’t be afraid to go into detail about what most excites you in terms of research interests.

20. Director Cover Letter Example

This cover letter example — for a Director of Catering position at a university — doesn’t waste any time.

The applicant right away says that they’re a strong candidate for the role, then jumps right into three salient qualifications that make him a great fit.

I love how the applicant uses bullet points and bold text to guide an overburdened hiring manager through the cover letter — and to give them permission to scan it, if needed.

If the hiring manager would like more information or actual examples of the skills, they merely need to read the rest of the bullet point paragraph.

As mentioned, light formatting can be beneficial to your cover letter, as it draws the recruiter’s eyes and prevents them from having to fish for the information they’re looking for.

This short, sweet cover letter includes the critical information a hiring manager or high-level executive needs to make an interview decision.

I  love the use of formatting that doesn’t stray too much from regular cover letter conventions, and I  like that the applicant kept all other paragraphs extremely brief.

21. Editorial Cover Letter Example

Applying for an editorial or journalistic position? Like a cover letter example I  shared earlier, you can take a more storytelling approach to capture the hiring manager’s attention.

This cover letter example does that effectively by telling an anecdote that directly mentions the newspaper where they’d like to work.

This immediately draws the reader in and tells them that this application isn’t random at all; the applicant would like to work at the newspaper because they’ve read it every morning.

Not only that, but they have a favorite reporter on the newspaper’s staff. The applicant then jumps into the specific reason they want to take an editorial position at the Baltimore Sun.

The cover letter includes all pertinent information, such as how previous positions have equipped the applicant to take on this job. It closes with enthusiasm after keeping the reader rapt every step of the way.

The applicant uses storytelling to — you guessed it — apply for a position that needs storytelling skills. If you’re applying for a data-driven position or a graphic design position, why not showcase those skills in the cover letter itself?

I  like that this letter doesn’t diverge too much from cover letter conventions while still differentiating itself.

22. Promotion Cover Letter Example

In this cover letter example, the applicant already works for the employer and wishes to apply for the next position to move up in their career.

I  like that the letter cites the applicant’s extensive knowledge of the organization, which will no doubt give them an advantage over external applicants.

Not only that, but the applicant also references their experience before they started working at the employer and uses that information to make their candidacy even more desirable.

Lastly, this letter includes a healthy level of enthusiasm for the university and the position — something that is never extra in a cover letter.

This cover letter example does an excellent job showing the candidate’s knowledge of their current organization while stating why they’re a natural fit for the promotion.

Plus, the letter includes information on the applicant’s relevant activities outside of work — if you’re involved in any organizations that might help you do your job better, be sure to include them.

23. Law Cover Letter Example

This law cover letter example jumps right into personalization, a bold move that will serve you well if you’re genuinely interested in a company and want to stand out.

The applicant cites the recipient’s recent article on bond litigation, then ties that into the role they’d like to get at the law firm.

The applicant then goes into his skills and the feedback he’s received from past managers. This is an excellent way to introduce your skills without sounding dry — or even unfounded.

By citing positive feedback you’ve received, you’ll imply that others have praised you for having those skills, and that you’re not only "tooting your own horn."

Pro-Tip: In cover letters, it’s absolutely okay to toot your own horn — that’s what they’re for. But if you can cite others’ remarks, that also helps.)

At just two and a half paragraphs, this letter is exceedingly short but no less effective. It’s an excellent example of how to personalize your letter quickly while still conveying the essentials of a cover letter.

This short cover letter example keeps it brief while still creating high impact. The applicant personalizes the letter immediately, cites external feedback, and conveys enthusiasm.

This letter proves you don’t need to write a novel about an employer to sway the hiring manager into giving you an interview.

Now that I've shown you some excellent examples, let's talk about how you can create the best cover letter for your dream job.

What is a good cover letter?

A cover letter is used to show your interest in the role, passion for the company, and the impact you've had in previous positions. Good cover letters should include a standout opening, relevant skills and qualifications, and a strong finish with a call-to-action — all within one page and unique to each application.

What’s on a cover letter?

Before you start writing your cover letter, let's cover a few basic must-haves you'll want to include. If you’re looking for more detailed instructions, check out this guide to writing a cover letter .

Add a simple, but pleasant greeting to address the recruiter or hiring manager.

Learn more:

• Dear Sir or Madam Alternatives
• Cover Letter Greetings

Write a catchy introduction that explains why you’re interested in the role.

• How to Write an Introduction
• Tips for Writing a Good Introduction Sentence

Work Experience

This is the heart of your cover letter. It outlines your relevant experience and why you’d be a great fit for the role. You can highlight special skills, experiences, professional achievements, or education to help make your case.

• How to Write About Your Professional Background
• Professional Bio Examples
• LinkedIn Bio Examples

In this paragraph, add a call-to-action by expressing interest in an interview. Offer your contact information and sign off.

• Email Closing Line Examples
• Tips for Writing Conclusions

What does a cover letter look like?

Besides showing off your skills and qualifications, cover letters give you the opportunity to present a clear, concise, and compelling writing sample. It shows off your personality and your ability to convey ideas.

That's a lot of information to include on a single page, so it can help to have a clear structure to start with.

Check out our fillable cover letter templates to see how you should organize the content of your cover letter.

What makes a great cover letter?

A cover letter is personal, but it also needs to help you reach a goal and help the hiring team understand how you could perform that role with their company. This complexity can make cover letters really tough to write.

Because cover letters are difficult to write, many come off as boring, basic, or confusing for hiring managers to read. But the tips below about the qualities that make a cover letter great can help you take your cover letter from basic to bright.

Start with this quick video, then keep reading for more tips:

Personalized Introduction

Begin with an introduction that's personal. It should capture the reader's attention and address your recipient by name. Then, add a compelling opening sentence that emphasizes your interest in the specific role.

Helpful Cover Letter Introduction:

"Dear [Hiring Manager's Name],

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it's about your experience, isn't it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

"At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface."

Unhelpful Cover Letter Experience:

"I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results."

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

"I lead a team of five content writers while increasing website traffic by 18% year-over-year."

Unhelpful Cover Letter Example:

"I have a great track record of leadership and achieving fantastic results."

Research and Company Knowledge

Hiring teams aren't hiring anyone with the skills to do the job. They're hiring a person they'll work alongside at their specific company.

So, to show that you're not just looking for any job anywhere, share your knowledge of the company's industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

"I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot."

Unhelpful Cover Letter Research:

"I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations."

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

"I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization."

Unhelpful Cover Letter Tone:

"Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting."

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you'd most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you're feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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Cover Letters 101: Should You Address Your Letter ‘To Whom It May Concern’?

W hen applying for jobs, the way you start your cover letter sets the tone for a good first impression. Many applicants wonder if they should stick with the old “To Whom It May Concern.” This phrase has been around for ages, but times have changed, and so have the expectations in the job market. Here’s why “To Whom It May Concern” might not be the best idea anymore and offers some smart alternatives to help your application catch an employer’s eye.

See Also: 6 Genius Things All Wealthy People Do With Their Money

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Key Takeaways

• “To Whom It May Concern” might be considered outdated and overly impersonal in today’s job market.
• Personalizing your cover letter by addressing it to a specific person shows initiative and attention to detail.
• There are several strategies to find the appropriate contact person if the job listing doesn’t provide a name.
• Alternatives to “To Whom It May Concern” can help make a positive impression on your potential employer.
• Tailoring your approach can enhance your career prospects and contribute to long-term wealth by increasing your chances of securing well-suited positions.

How To Make a Good Impression Beyond ‘To Whom It May Concern’

The job application process is your opportunity to demonstrate your professionalism, attention to detail and communication skills. Starting off on the right foot can have a positive impact on your career trajectory and, by extension, your long-term financial success. Here are some tips and alternatives to “To Whom It May Concern” that can help you make a lasting impression:

1. Do Your Homework

Before addressing your cover letter, take the time to research the company and find out who the hiring manager or the head of the department is. LinkedIn and the company’s website are excellent resources for this. Addressing the letter directly to this person shows that you’ve made an effort to understand the company and its team.

2. Use a Specific Job Title

If you cannot find a specific name, addressing the letter to a job title or department can still personalize your approach. For example, “Dear Hiring Manager” or “Dear Human Resources Department” are preferable to the impersonal “To Whom It May Concern.”

3. Opt for a Warm Greeting

In cases where a direct name or title isn’t available, consider starting with a warm, yet professional greeting. “Dear Team at [Company Name]” can convey both respect and a personal touch.

4. When in Doubt, Ask

If the job listing provides a contact number or email for queries, don’t hesitate to reach out and ask for the name of the hiring manager. This not only provides you with the correct name but also demonstrates your proactive nature.

Alternatives to ‘To Whom It May Concern’

If “To Whom It May Concern” isn’t cutting it, try these more personal options. They show you’re paying attention and you care:

• “Dear Hiring Manager,”
• “Dear [Department] Team,”
• “Dear [Company Name] Team,”
• “Greetings,”

Adding a personal touch right from the start can make your cover letter shine. After you’ve picked your opening, don’t forget to personalize the rest of your letter too.

When ‘To Whom It May Concern’ Is the Right Choice

There are few situations in job applications where “To Whom It May Concern” might still fit. This can happen when you’re applying to a large organization where the hiring team is not specified and you’ve exhausted all resources trying to find a certain contact.

It can also be relevant when submitting general inquiries to a company’s career department without applying for a specific role. In these cases, “To Whom It May Concern” can act as a formal and respectful way to address your cover letter, showing that you’ve made an effort to be professional in the absence of those details.

Make Small Changes To See Big Results

Taking the time to personalize your cover letter is more than a mere formality; it’s an investment in your career. By showing that you care about the details and are genuinely interested in the position, you’re more likely to capture the attention of potential employers. This not only increases your chances of landing an interview but also positions you as a strong candidate in a competitive job market.

Choosing a different opening for your cover letter is a simple change that can have big rewards. It can help you stand out and show you’re serious about the job. This can lead to interviews and, eventually, job offers. Landing a job that matches your skills and goals can really boost your happiness at work and your financial security. Choosing to skip “To Whom It May Concern” could be a small step toward a bigger, better career .

Editor's note: This article was produced via automated technology and then fine-tuned and verified for accuracy by a member of GOBankingRates' editorial team.

This article originally appeared on GOBankingRates.com : Cover Letters 101: Should You Address Your Letter ‘To Whom It May Concern’?

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‘a good man’ falls in love with ‘a beautiful woman’, couple in their 80s meet through letters submitted to newspapers, marry in april.

Photo by Lenses By Lenz Photography Inc. Jan and Fred Lenz stand face to face as they are married. Fred Lenz said when you fall in love with a beautiful woman, nothing else counts.

NEW ULM — Though both weren’t looking for it, Fred and Jan Lenz found new love well into their 80s.

It started with their shared interest writing in to local area newspapers. Both like to write about pro-life causes and responses to current events. A letter to the editor Jan Lenz wrote (she was Jan Platz at the time) to the New Ulm Journal caught Fred Lenz’s eye, and he wrote a positive response back.

“That’s how we started to get acquainted,” he said. “She answered me back a couple of times. I sent her a picture of myself with my 78th grandchild so she knew what I looked like.”

Fred Lenz then invited her to his 89th birthday party at the BnL Bar in August of 2023. Jen Lenz said it wasn’t easy, as she had never gone to a bar to meet someone before.

“I’ve never done that before,” she said. “My husband died about three and a half years ago. I never had a notion or a thought that I’d like another man or anything. I lived in a patio home association, so a lot of old people. I thought “ Well I’ll just sit back here and wait till I die like all the other ones.'”

Photo by Lenses By Lenz Photography Inc. Fred and Jan Lenz stand in the middle of their extended family at their wedding. They opted for a big wedding, as 280 family members and friends attended the ceremony.

The two hit it off, sharing an interest in cathedrals and altars. The first trip they went on was to see the Shrine of the Grotto of the Redemption and the altar that won first place at the 1893 Chicago World’s Fair in West Bend, Iowa.

From that day on, Fred and Jan Lenz made an effort to see each other every day. Fred Lenz said it felt like building a life, as their knowledge and love for each other grew and grew with each meeting. Commuting from St. James, he said his relatives began to notice all of the trips.

“One time [my son] went to change the oil in my pickup and he said ‘Dad you put 3,000 miles on it in three weeks,” Fred Lenz said. “It was worth every moment of it to do something like that.

One time when they were on a trip to Iowa, Jan Lenz said she was napping while Fred Lenz was driving. He noticed she looked cold, and she was awoken when he stopped at a four-way stop, got out, and walked over to her side of the car.

“He comes over and opens the door,” Jan Lenz said. “He took off his jacket and laid it over the top of me. He said ‘You must be cool.’ An act of kindness, he doesn’t just say good things he does good things.”

Photo by Lenses By Lenz Photography Inc. After communicating through letters to the Journal, Fred and Jan Lenz agreed to meet for the first time in the BnL Bar. Jan Lenz said it was a little nerve-wracking, as she had never been to a bar before.

The pair announced they were getting married to their respective families at Christmas. Jan Lenz said they had thought about the possibility before either of them asked the question.

“We had talked about getting married for some time,” she said. “We thought about if we did, where would we live, stuff like that. Finally, I said to him, ‘You know what? You didn’t really even officially ask me.’ He said ‘Oh, I didn’t? Okay.’ And he asked me right away.”

At first, they differed on what type of wedding they wanted. Jan Lenz wanted a smaller one, while Fred Lenz wanted a larger one. Ultimately, they ended up with 280 family members attending the wedding on April 27. Jan Lenz has six brothers and sisters, while Fred Lenz has nine. With all of their grown children and grandchildren, they said they had plenty of help with the wedding.

Neither of them were looking for love. Both had been married for 60+ and missed their partners dearly after they had passed. While Fred Lenz said he fell harder and faster than Jan Lenz did, they agreed they found something special in each other.

“When you fall in love with a beautiful woman, nothing else counts,” he said.

Photo by Lenses By Lenz Photography Inc. After the wedding Fred and Jan Lenz are driven away in a 1950 Chrysler, letting everyone know they had just got married. Both said they weren’t looking for love, but found it anyway.

“He not only speaks the truth and says loving things, he shows it and he lives it,” she said. “He’s a good man. He tries to help everybody. He has donated [so much] to charities and churches.”

As for what’s next, they both agreed they hope to spend at least 10 years with each other. Fred Lenz continues to work as the president of the St. James Bus Service. They both still plan to continue writing in to local newspapers. They also left the door open to potentially writing letters together.

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