powerpoint presentation on branding

How to make a branded PowerPoint presentation

october 6, 2023

by Microsoft Create team

A branded PowerPoint presentation features your business's own visual language in a design template. Here, you create an effective and eye-catching way to represent your company that goes far beyond adding a logo to every slide—for your audience, it conveys an attention to detail that reinforces your brand values. Thankfully, you don't have to be a graphic design expert to create a branded presentation. Start with a professionally designed PowerPoint template and then modify it to reflect the visual identity for your business.

Why create a branded presentation?

A cohesive visual identity is one of the signifiers of professionalism to your audience. It reflects confidence and uniqueness in a world of competitors.

You might already have stationery , business cards , and a website featuring your brand's visual elements—this includes things like color palette, typography, logo size and placement, or decorative elements. It makes sense to carry this cohesion to your presentations. This is often overlooked in establishing a visual identity. Many believe that they must start from scratch, which is time- and labor-intensive. But instead of building a template from the ground up, start by selecting a design that speaks to you and modify a few simple elements to create your own branded presentation.

How to create a branded PowerPoint presentation

When developing a branded presentation, there are three important things to include: your logo , your brand colors , and your brand's font.

Embed your logo

A branded presentation will carry your logo on every slide, as an anchor element. But it should not be too large or distracting that it draws attention away from your content. Your first and last slides should include a large version of your logo, and on your remaining slides, this logo will move to a corner of your presentation, where it will serve as a visual reminder for your audience.

If you have a copy of your logo saved as a file, it's easy to embed into PowerPoint; here's how:

• Open your PowerPoint deck and go to the slide where you want the logo.
• Select  Insert  >  Pictures  >  This Device .
• Navigate to your logo file, select it, and then select  Insert .
• Select the logo and resize it (if necessary) by clicking and dragging one of the resize handles, then drag the logo to the position you want it in.

Set your colors

If you've got brand colors, here's how to set them for your presentation:

• Open your PowerPoint deck.
• Select  Design .
• Under  Variants  (toward the right side of the toolbar), select the  More  drop-down and then select  Colors  >  Customize Colors .

If you haven't picked brand colors yet and are looking for guidance, learn how to choose the perfect colors for your brand with help from the Microsoft Create team.

The relationships between groups of colors can establish a mood for your business. Color theory tells us that red means passion and blue represents calm, for example, but a trio or quartet of colors across a spectrum can mean multiple things, whether they complement or contrast with each other. To learn more, check out  The fundamentals of color: What is color theory?  by artist and creative director,  Alberto Cerriteno .

Select a font family

A font is more than just the default text for your presentation: A font family also includes different weights (bold or lightweight, for example), italics, and special or foreign characters. Choosing a font family means versatility for anything you might want to convey to your audience.

Here's how to select the font family:

• Under  Variants  (toward the right side of the toolbar), select the  More  drop-down and then select  Fonts  and then select a font family.

Tips for successful presentations

• Balance text and visuals.  A wall of text will be uncomfortable to read, while too much imagery will seem unfocused.
• Enhance your content through your public speaking, but don't echo it.  Use what you're saying to accentuate the content instead of dryly repeating it.
• Keep the colors balanced.  Bright or distracting colors will take away from your message, even if it is part of your company's identity.
• Ensure that fonts are legible.  Avoid using text that's too large and make sure that it can be read from anywhere in the room where you are presenting.
• Use charts and graphs, but sparingly.  Too much data presented as visuals can be information overload.

Start with a professional template

Microsoft Create  provides PowerPoint templates that can help take the guesswork out of creating a visual identity from scratch. With just a few clicks, you can edit and revise these customizable templates to match your brand.

Start by looking through our  business presentation templates  and downloading the ones you like best. Then modify them to build your own branded presentation.

Related topics

25+ Best Brand Presentation Templates & Examples

When it comes to showcasing a brand’s identity, values, and unique selling propositions, visuals play an indispensable role and presentations remain one of the most effective tools.

To help depict a brand’s story in the most compelling way, a well-structured brand presentation template is a must-have asset. We’ll help you find the perfect presentation template for your project.

In this post, we showcase the best brand presentation templates , hand-selected for their aesthetic alignment with various branding strategies, their functionality, and their adaptability to different storytelling styles.

From sleek and modern templates that speak to innovative brands, to warm and organic designs for those with a story rooted in tradition, our list of presentation templates ensures that your brand’s voice is not just heard, but felt. Have a look and see for yourself.

2 Million+ PowerPoint Templates, Themes, Graphics + More

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Explore PowerPoint Templates

Coverse – Modern Brand Presentation Template

Coverse is a modern PowerPoint template that offers a sleek and contemporary design for brand presentations. It includes 20 unique layouts that have been meticulously crafted. Features include image placeholders, a full HD resolution of 1920 x 1080 pixels, versatile layout, text variations, business guideline pages, and much more.

Vaselina – Brand Presentation PowerPoint Template

Vaselina PowerPoint template is a professionally created and fully customizable slideshow for brand presentations. With its chic, ultramodern design, 20 unique layouts, easy-to-edit elements, and full HD frames, this template allows for individualized presentations that rely on your images and unique brand story.

Imagine – Brand PowerPoint Presentation Template

Imagine is a versatile PowerPoint template perfect for modern brands. With its 30 customizable slides, it’s great for showcasing various fields like photography, business, fashion, and more. Its smooth 16:9 ratio guarantees pixel-perfect imagery. Plus, it features easy-to-use drag-and-drop placeholders and a selection of free fonts.

Nanase – Brand Presentation PowerPoint Template

Nanase is a sleek, professionally designed PowerPoint template, perfect for brand presentations. The ultra-modern design features 35 unique layouts, easy image placeholders, and customizable text variations. Crafted with attention to detail, it’s multipurpose, and suitable for business, portfolio, corporate, branding, and advertising presentations.

Stint – Creative Brand Presentation Template

Stint is a premium PowerPoint template specially designed with an aesthetically minimal design for fashion or lifestyle brand companies. This high-resolution template comes with 34 modern, unique slides that are easily edited and customized to your needs, and includes features like drag-and-drop image placeholders, free fonts, vector icons, master slides, and more.

Brand Proposal Presentation Template

This is a PowerPoint template that will elevate your brand presentations with its vibrant, professional design. It boasts a range of dynamic features such as photo layouts, infographics, tables, vector icons, and diagrams to effectively portray your work and company profile.

Brand Guideline Presentation Template

Another PowerPoint template to craft professional branding presentations for modern companies. It sports a minimal design and allows easy integration of your logos, images, and brand colors. This template features 25 unique slides covering different sections such as Cover, Brand Overview, Typography, and Contact. The elements are resizable, and the template can be exported as a PDF or PPTX for easy sharing with clients.

T’Lady – Brand Presentation Deck Template

T’Lady is a distinctive, professionally designed PowerPoint template suitable for any presentation need. Especially suitable for fashion brand presentations, the template offers a variety of layout and text variations, easy image placement, and customization features, including effortless color change and unique portfolio slides.

Celtic – Brand Strategy Presentation Template

The Celtic PowerPoint template offers over 35 creatively designed slides tailored for brand presentations. With HD resolution and a modern, unique layout, it provides a platform to showcase your business in an engaging but simple way. Its user-friendly design makes customization easy, with drag-and-drop image placeholders and free fonts.

A PowerPoint template ideal for outlining your brand’s rules and guidelines. It will save you all the hard work of creating one from scratch. It’s easy to customize this professional and minimalistic asset with your logo, images, brand colors, and typography. With over 30 unique slides including a cover page, content overview, mission and vision, and specific sections for logo, color palette, typography, and more.

Barriers – Modern Brand Presentation Template

The Barriers is a polished and ultra-modern PowerPoint template designed with meticulous attention to detail. It features 20 unique layouts varying in design and text, a 1920 x 1080 px resolution, image placeholders, and a simple drag & drop function. Perfect for presenting modern brands, it is easy to customize, fully editable, and comes with free support.

Volosa – Brand Fashion Presentation

Volosa is a thoughtfully designed PowerPoint template specifically tailored for fashion brands seeking an up-to-date and chic design style for their presentations. Boasting 24 unique slides, image placeholders, high-resolution design, the flexibility of layout and textual variations, and user-friendly Slide Master features for easy customization, Volosa offers intriguing details, expertly crafted for your convenience and branding needs.

Commerca – Brand Guideline Presentation Template

Commerca is a highly versatile and professional PowerPoint template, perfect for brand presentations. The template features over 30 unique slides, equipped with media and image placeholders for easy customization. It also includes editable maps, resizable vector elements, and offers unlimited color options.

Stylish Brand Guidelines Presentation Template

This is an easy-to-use PowerPoint template that allows you to effortlessly customize your brand presentation with your logo, images, colors, and typography. It has 34 editable pages full of features such as resizable vector elements, editable charts, infographics, and a plethora of sections that cover everything from brand values, photography style to social media and more.

Bold Brand Proposal Presentation Deck Template

Another PowerPoint template designed for modern brand presentations. Easy to use, it is perfect for showcasing your talents, products, or services in a stunning, professional style. The template features a master slide layout, 20 unique animated slides, theme color adaptation, and resizable vector elements.

Altto – Modern Brand Presentation Template

Altto is a modern brand presentation template, perfect for contemporary companies looking to elevate their PowerPoint presentations. Boasting a professional design created with meticulous attention to detail, it features 20 unique layouts, image placeholders, various text formations, and business guideline pages.

Bara – Brand Presentation PowerPoint Template

The Bara PowerPoint template is an ultra-modern, professionally designed slideshow ideal for showcasing brand concepts. Boasting 20 unique layouts, flexible text variations, and a drag-and-drop image feature, this 1080p, fully editable template truly simplifies content presentation.

Aesthetic Brand Guidelines Powerpoint Presentation

This is a beautifully crafted PowerPoint template that serves as a visually appealing guide for your brand’s identity. It features a modern, aesthetically pleasing design that promotes a consistent brand image. Ideal for organizations in various stages of brand definition, this fully customizable template boasts a unique layout, free fonts, and drag-and-drop image placeholders.

Trendy Brand Guidelines Presentation Template

This is a sleek and unique PowerPoint design perfect for creating brand guideline presentations. It comes with 30 different slide layouts that you can tailor to your brand’s style, including a drag-and-drop function for easily replacing photos. With resizable vector elements, a full HD 16:9 ratio, and free fonts, this template makes professional presentation creation straightforward and enjoyable.

Azura – Brand Strategy Presentation Deck

Azura is a powerful, contemporary PowerPoint template perfect for showcasing brand strategies and company profiles. This professional template offers a clean design with creative photo layouts, infographics, editable vector icons, and diagrams. It’s user-friendly, easily customizable, and available across multiple formats.

Brand Proposal PowerPoint Presentation Template

Take your brand presentations to the next level with the Riya PowerPoint template. This straightforward yet powerful template features contemporary design elements like creative photo layouts, infographics, tables, vector icons, and diagrams, highlighting your work and company profile in a fresh way.

Colorful Brand Presentation Template

This is a vibrant and distinctive PowerPoint template suitable for a vast range of presentations. This asset is not only professional and ultramodern, but its design is also crafted meticulously for optimal display. Key features include image placeholders, multiple layout variations, business guidelines pages, easily customizable elements, and a unique color change mechanism.

Minimal Brand Proposal Presentation Template

This minimal PowerPoint template makes it convenient for you to set up your brand’s proposition for clients. Boasting a clean, timeless aesthetic, this template comes with 20 unique slides and resizable elements, it also offers myriad sections such as Welcome, About, Special Service, and Contact. The straightforward design and adaptability serve a range of clients superbly.

Free Brand Presentation Templates

Free urban clothing brand pitch deck presentation.

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Free Brand Identity Presentation Template

A creative and minimalist brand presentation template featuring simple colors and illustrations filled with geometric shapes. This template is ideal for presenting bold brand identity designs. It includes fully customizable slides.

Free Social Media Branding Guidelines Presentation

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Free Brand Key Pitch Deck Presentation

This PowerPoint template features a very simple slide design that effectively highlights your content above all else. It includes lots of useful slides with editable vector graphics, maps, charts, and more.

Free Sports Brand Marketing Plan Presentation

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The 6 Key Aspects to Building An Effective Brand Marketing Presentation

Your company’s brand is like its qualities. All people have their own unique sets of values, quirks, beliefs, and priorities. The same is true of strong brands.

Be aware that when delivering various types of business presentations, you’re also promoting your brand, whether you intend to or not. For example, perhaps you’re presenting an investor deck . When doing so, you’re not merely trying to sell investors on your products or services. You’re also providing valuable information about your brand.

Essentially, all business presentations have the potential to be brand presentations. The following tips will help you ensure everything from your tone to your presentation slides represents your company’s branding accurately:

Understanding Your Audience

Knowing your audience is critical when establishing the various elements of your brand. Thus, it’s also important to consider your audience when delivering a brand marketing presentation.

Perhaps you’re pitching your brand to a young marketing agency. Maybe your target customers are also young and hip. If so, you might include bright colors and whimsical fonts (to a reasonable degree!) in your presentation slides.

On the other hand, maybe you’re pitching your services to serious businesspeople. If so, you would want your presentation to communicate the idea that your brand is trustworthy and professional.

(Tip: Knowing your audience means knowing what type of reaction you want to provoke in them. Consider studying color psychology to learn how using certain colors in your branding can help you achieve the reactions you’re aiming for.)

Defining Clear Objectives

You don’t just want your brand marketing presentation to reflect the nature of your brand accurately. You want to ensure you achieve specific goals during your presentation, such as giving your audience a sense that your brand stands for sustainability or communicating the idea that your brand may resonate with a particular demographic.

Setting clear goals actually helps you save time in the long run. When you know exactly what you wish to achieve, knowing what you should and shouldn’t include in a presentation is easier.

Crafting Compelling Storytelling

Experts frequently point out that storytelling has the potential to play a critical role in marketing for businesses across virtually all industries. Storytelling can also be quite helpful in regard to branding.

Consider the example of Apple. In its early days, Apple’s brand symbolized creativity and rejection of the status quo. Steve Jobs leveraged this by telling a story that positioned Apple as a rebellious upstart facing down the establishment represented by such companies as IBM.

The story you tell about your brand might not be quite so dramatic. Nevertheless, incorporating storytelling into a brand marketing presentation can help cultivate an emotional connection with your audience. They may even identify with your brand, boosting the odds that they will become and remain loyal to it.

Visual Design and Brand Consistency

Some people make the mistake of assuming that a company’s brand consists entirely of its visual elements. That’s not the case. However, it’s important to keep in mind that numerous visual elements certainly do contribute to a brand. Examples include the following:

• Color scheme
• The demographic details of any characters who represent the brand
• The types of images you display in various pieces of branded content, from ads to internal employee onboarding videos

An effective brand is a consistent brand. This is where brands and real people differ. While some people may waver in their values and beliefs, a solid brand remains committed to a core set of values. 

One way to express the idea that your brand remains consistent is to maintain visual consistency across all branded material. Remember this not only when designing presentation slides but when considering all visual aspects of your presentation, such as the clothes you wear. Every visual element should reflect your branding whenever possible.

Incorporating Engaging Multimedia Elements

Don’t worry if public speaking isn’t among your top skills. You can still deliver an impressive brand marketing presentation.

One way to achieve this goal is by incorporating multimedia elements, such as video. Doing so is actually a very wise idea when delivering a brand marketing presentation for the following reasons:

• Video allows you to incorporate music and other elements that further represent your branding.
• With a video, you can showcase characters who reflect your brand and its target audience.
• Video naturally facilitates storytelling.
• A video can express a relatively large amount of information about your brand in a short amount of time, improving your odds of keeping your audience’s attention.

Although you don’t want to rely exclusively on video during an in-person brand marketing presentation, it’s worth noting that video also ensures a certain degree of consistency every time you deliver a given presentation to an audience. Because a video doesn’t change, you can be certain that at least this portion of your presentation will provide all audience members with the same experience.

Delivering with Confidence and Impact

Video may be a helpful tool when you lack confidence in presenting in front of a group. Regardless, you should still work on cultivating your presentation skills. Tips to keep in mind include the following:

• Practice so often that delivering the presentation almost becomes muscle memory to you
• Anticipate the types of questions your audience members may ask so that you’re prepared to answer them confidently
• Don’t stick to just one tone of voice, as doing so (even if your tone is technically enthusiastic) can become monotonous throughout a presentation.
• Adopt confident body language, as research has shown it can boost your confidence.

Most importantly, remember that many people struggle to comfortably and easily express a brand through a presentation right away. Don’t beat yourself up if you don’t get it right the first time. By applying these tips and continuing to practice, you’ll slowly but surely develop your brand marketing presentation skills.

Create Brand Presentation Videos With Powtoon

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Brand presentation templates

Stay on-brand with our collection of beautifully designed brand presentation templates. They’re free to use and easy to customize.

Free Brand Presentation Templates

By Joe Weller | November 2, 2021

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We’ve compiled the most useful collection of free brand presentation templates for chief marketing officers (CMOs), brand ambassadors, marketers, creative directors, and product managers. 

Included on this page, you’ll find a brand presentation template , a brand identity presentation template , a brand launch presentation template , and a brand logo presentation template , as well as a list of helpful tips for completing these templates .

Brand Presentation Template

Download Brand Presentation Template Microsoft PowerPoint | Google Slides

Use this comprehensive template to present your brand story to team members, clients, investors, or other stakeholders. Enter details about your company’s background, purpose, values, and culture to offer an introductory idea to your company’s brand. Next, describe your organization’s positioning and strategy, including the marketplace, long-term vision and strategy, and how the brand aims can help the company reach its goals. Finally, list your brand’s distinctive attributes, as well as any story-friendly facts and figures that support it. This template helps you create a visually dynamic, easy-to-follow brand story that is engaging, memorable, and inspires loyalty. 

For helpful details to ensure that your branding efforts are aligned with your company style guide, read our article on brand style guide templates .

Brand Identity Presentation Template

Download Brand Identity Presentation Template Microsoft PowerPoint | Google Slides  

A strong brand creates an emotional connection with its customers, which results in brand loyalty.  In order to foster lifelong partnerships that lead to upsell opportunities, you must first have a strong brand identity. 

This brand identity presentation template provides a step-by-step process for defining and refining it. Enter design goals and objectives, marketing materials, and details about your target audience. 

Next, define your brand’s call to action (i.e., the desired reaction from your target audience), and enter the brand look and feel, campaign message, competitive analysis, and any brand-related image details. This completely customizable template is the ideal presentation vehicle for your brand, from brainstorming stages to brand campaigns and launches.  

For helpful details on ensuring your branding efforts are effective, see read our article on brand audit templates .

Brand Guide Presentation Template

Download Brand Guide Presentation Template Microsoft PowerPoint | Google Slides  

Use this customizable template with sample-answer text to capture and share your brand’s unique attributes. The template walks you through four primary company branding steps: who you are, what you do, how you do it, and why you do it. A strong brand increases your visibility in the marketplace by establishing an emotional reaction from potential and existing customers. This template will help you create that connection with customers through your branding efforts.

Brand Promotion Presentation Template

Download Brand Promotion Presentation Template Microsoft PowerPoint | Google Slides

This brand promotion presentation template includes a presentation-ready framework for everything you need to promote your brand. Enter company history, purpose, values, and culture details, what you do and why, and positioning and strategy details to reflect (or further define) the power of your brand. The template also includes a Brand Attributes section that includes space to note brand messaging, mission statement, vision, and brand personality, as well as an Executive Bios section to list key stakeholders and their role in strengthening your company’s brand. 

For helpful details on making your branding assets more effective, read this marketing asset management guide .

Brand Launch Presentation Template

Download Brand Launch Presentation Template Microsoft PowerPoint | Google Slides  

Use this dynamic brand launch presentation template to keep your team apprised of all brand-specific developments, from initial brainstorming sessions to brand launch. The template includes sections to note brand marketing guidelines, brand marketing materials, target audience, call to action, brand campaign look and feel, competitive analysis, and schedule. This template emphasizes key brand messaging, so you’ll be on-track for a successful brand launch and make an impression in the market. 

For more brand strategy resources and solutions, see our guide to effective brand asset management .

Luxury Brand Presentation Template

Download Luxury Brand Presentation Template Microsoft PowerPoint | Google Slides  

This presentation template provides a professional, design-rich backdrop for your luxury brand. Whether your brand is in the jewelry, auto, real estate, fashion, or advertising industry — or another luxury vertical — this customizable presentation template prompts you to emphasize your brand’s unique value proposition. This all-inclusive luxury brand presentation template helps you to accurately define your one-of-a-kind brand story and highlight the brand’s high-end characteristics.

Brand Logo Presentation Template

Download Brand Logo Presentation Template Microsoft PowerPoint | Google Slides  

Introduce or explain every facet of your logo with this easy-to-use brand logo presentation template. As the visual representation of your brand, your logo is the primary symbol connecting your company with your customers — as such, the template focuses on creative elements, such as imagery, tagline, verbiage, design style, colors, and other visual considerations. This template’s unique offerings provide ample space for you to brainstorm, develop, refine, or revise your logo for maximum visual appeal.

Brand Pitch Deck Template

Download Brand Pitch Deck Template Microsoft PowerPoint | Google Slides

Your brand is primarily concerned with establishing and maintaining strong relationships among your organization, employees, business partners, and customers. In order to effectively present your brand, you need a dynamic way to pitch it to stakeholders. This brand pitch deck template is the perfect vehicle to introduce all of your brand’s crucial components (e.g., company history, values, purpose, positioning, strategy, and brand attributes), so that your audience feels inspired and invigorated by your offerings. 

For more on building strong brand frameworks, learn how to write a brand brief and download free templates .

What Is a Brand Presentation Template?

A brand presentation template provides a framework to showcase a brand’s attributes and market impact. A branding presentation template displays your company’s history, purpose, values, and visual qualities intended to establish connections with customers and inspire lifelong brand loyalty. 

As the primary storytelling vehicle for a company’s brand, a brand presentation template is a crucial means to condense and exhibit everything your brand represents. A brand has the power to build long-lasting trust with customers and the potential to increase loyalty and upsell opportunities. 

A brand presentation template helps you turn your brand into a “story” by providing a presentation outline. Use the template as a guide to ensure that you note every aspect that makes your brand powerful, unique, and effective. By using a brand presentation template, your company will be fully prepared for brand launches, product announcements, rebranding, internal branding efforts, and special marketing campaigns. 

In your presentation, include details about each of the following components to establish solid brand awareness: 

• Company History: Provide company details, including your date of establishment, location, growth patterns, goals, and motivation.
• Customers: Provide customer information and describe your target audience.
• Customer Issues: Explain any issues or problems your customers face, and how your products and services help them solve these issues.  
• Company Purpose: Provide details for why you’re in business, including the historical and ethical reasons, and what the company is passionate about.
• Company Values: Define your company’s values and the principles that guide your company’s actions. 
• Company Culture: Share information about your company’s culture and how it positively impacts your customers. 
• What, Why, and How: Explain what you do as a company, how you do it, and why you do it. 
• Company Vision: Add information about your company’s vision. Where do you want to be in the future, based on your organization’s aspirations and goals? 
• Company Mission: Define your company’s mission and overall intention.
• Positioning and Strategy: Provide details of the marketplace, your company’s long-term vision and strategy, and how your brand aims to meet and exceed your goals.
• Brand Attributes: Add your brand attributes, including brand-related verbiage, imagery, design and style, logo, colors, and other visual considerations. 
• Facts and Figures: Share brand story-friendly facts and figures about your company to support its effectiveness.
• Executive Bios: Include brief biographical details for your brand’s primary stakeholders, including their background, current roles, and major contributions within your company.

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When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.

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Home PowerPoint Templates Business PowerPoint Templates Brand Marketing PowerPoint Template

Brand Marketing PowerPoint Template

The Brand Marketing PowerPoint Template is a PPT deck for brand strategy and planning presentations. This PowerPoint provides diagrams and model templates to communicate the brand marketing approach to the team. You will find a set of slides to aid in market reach and overall brand reputation. Brand marketing is a long-term business goal of building loyal customers base by communicating the brand’s identity and value. For this purpose, effective brand marketing strategy enables the business to stand out from competitors, increase sales, and attract new customers. A strong brand value can drive significant results for the business. Therefore, it is important to highlight brand and its particular value. The presentation of brand marketing can help you collaborate with brand management and the advertisement team with an aim to promote brand.

The Brand Marketing PowerPoint Template consists of ten slides to demonstrate brand marketing strategy. These slides include a one-page brand strategy, key targets, client groups, brand positioning, design factors, and analysis. One page brand strategy is an overview slide containing key audience, brand promise, position, and voice of brand. It aids to display a vision, key issues, and expected results from the execution plan. Define key targets of brand such as psychographic aspects, demographics, background, and key goals in 4-segment slide. It provides meaningful clipart icons to represent each component graphically.

The brand marketing template offers 5 steps PowerPoint diagrams to visualize client groups. You can customize the text and icons of this slide according to target industries or groups. You can also describe the client groups in relationship to key brand positing strategies. This template has a thumbs-up shaped puzzle for 4 steps diagram to briefly discuss brand strategy overview. In addition to key targets, the brand awareness strategy slide is useful for highlighting messaging strategies. Here, add brand vision, mission, positioning statement to showcase different brand message and tagline ideas. The brand marketing analysis map template is a crucial stage of positioning brands according to their market value. The matrix slide in PowerPoint gives an easy-to-read overview of how brands are characterized.

Alternatively, other marketing strategy slides can be used to prepare presentations in PowerPoint and Google Slides for marketing topics.

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How to Nail Your Brand Presentation: Examples and Pro Tips

Back in the day, “branding” and “brand image” were concepts restricted to large corporations with hefty budgets.

Most small businesses and startups thought building brand awareness meant getting a professional logo , maybe some business cards and letterheads, and moving on with their day.

Can you even think back to a time like that? Seems unbelievable now!

Today, branding and building brand awareness are not just for big businesses.

Even standalone freelancers and consultants must think about building their brand recognition and brand presentation through marketing efforts, to entice potential clients and new audiences while staying relevant to their target audience.

This includes everything from creating a brand logo and letterheads to site design , promoting relevant content, and maintaining a consistent brand identity online and offline.

You, as the creator of this business brand, have to think beyond the basics to highlight your brand in everything you do.

For example, you have to consider branding when preparing a pitch deck . This is also known as brand presentation.

Brand presentation goes beyond just showcasing a product idea or pitching your business.

This article shows you how to improve your brand presentation skills and ensure that your branded presentation does what it’s supposed to do — help you and your business stand out from competitors. You’ll also find brand presentation templates and examples below to make the right impression.

Create a free Piktochart account so you can follow along and play around with the branding presentations and templates we feature.

Let’s get started.

Why You Should Care About Getting Your Brand Presentations Right

One of the common characteristics of brands that endure the test of time is strong brand presence.

What is brand presence?

Brand presence refers to the visibility and recognition of a brand in the marketplace. It is the extent to which a brand is known, understood, and respected by its target audience.

A strong brand presence is essential for building customer loyalty, increasing brand awareness, and driving business growth.

Brand presence can be established through various marketing activities, such as advertising, social media, content marketing, and public relations. These activities help to create a consistent and recognizable brand identity, which makes it easier for customers to connect with the brand and its products or services.

Factors contributing to a great brand presence include a clear brand message, consistent visual branding, positive customer experiences, and effective communication strategies.

Brands with a strong presence are often associated with specific values and qualities that resonate with their target audience.

Overall, brand presence is a crucial aspect of building a successful brand. It helps establish a brand’s reputation, increase customer loyalty, and differentiate it from its competitors.

These brands (think Coca-Cola and Apple) have built a name in their industries not just because of their products but also because their brand voice and personality are immediately recognizable.

A solid brand presence is a key factor in helping promote consumer trust, and consumers want to buy from businesses they trust. Plus, when your customers think highly of your products and services, the greater their willingness to purchase from you.

10 Pro Tips for Nailing Your Next Brand Presentation

Now that you already understand the importance of getting your brand presentation right, take note of the following pro tips to help you get started. 

1. Identify your presentation goal

You could have the most beautiful presentation, but if it doesn’t drive home a single, clear point, then… what’s the point? 

Before designing your presentation , know what it’s supposed to convey and work backward from there.

For example, if you’re presenting  logo design  ideas to a client, you could start your presentation with how you see the brand and take them through your thought process. 

Use the slides to craft a story about how the logo’s colors, fonts, style, icons, and layout will help the brand build a lasting connection with its users. Show the logo designs after setting the context.

Think of this as a story with a beginning, middle, and end.

2. Align your brand presentation with other branding elements

Building a brand image is necessary irrespective of whether you’re a business or a solo hustler. Your brand presentations must be aligned with your overall brand. 

If you’re selling a product or a service, the chances of you performing better increase significantly when you build a brand around your business. In fact,  81 percent of consumers  say that trust is crucial for them before buying a brand.

So, what is it that builds trust?

It always comes down to professionalism and consistency.

Let’s explore them individually.

Professionalism

Person A and Person B are logo designers who help young startups design a logo and craft a complete brand identity. 

Person A only has social profiles and a generic email address. They have their portfolio in Google Drive, and they share that long, clunky URL every time someone asks to see their past work.

Meanwhile, Person B has built a brand for themselves. Their website has a professional logo highlighting who they are, their academic and professional accolades, past work, and client recommendations. They use a professional email address, and all their social profiles follow similar branding as their website.

Both these designers can be equally good at what they do, but the fact that Person B has built their own brand identity conveys their capability of doing the same for someone else.

Consistency

Getting all the essential brand elements in place is the first step in building a brand. 

Communicating that brand consistently across all online and offline platforms is what makes the difference. 

For example, if you have a professional logo, highlight it on your website, branding videos , business cards, email signature , social media , invoices, brand presentations, and every point of communication possible. This also helps build memorability and brand recall.

The brand awareness presentation template above by Piktochart is quite versatile. You can incorporate many branding elements in your presentation — from customizing it with your logo to changing the presentation’s color scheme into your brand colors.

3. Make the most of emotions

When you think of business presentations, the first emotion you think of is boredom, right?

How excited would you feel to see a bunch of boring charts and texts on a slide?

Don’t answer; that’s rhetorical. 

As a presenter, it’s your job to add some spice to your brand presentation.

Telling a unique, engaging story on a dull topic is a superpower. Think about how you can take your audience on an emotional rollercoaster. It’s a proven fact that people remember and engage more with something that evokes some emotion.

So, how do you do it?

Follow this simple formula:

Pain points ⇢ Enter hero ⇢ Happy ever after

Start by painting a gruesome picture highlighting all your audience’s pain points. Use the first few slides showing negative, downbeat, and sad visuals. Once your audience is bummed out enough, swoop in with the hero (solution to the problem). 

A great example of this is Velocity Partner’s first presentation slide in “The other C word: What makes great content marketing great” .

Map out your story , write it on a doc, and break it into slides. Creating brand presentations that work requires strategy.

4. Don’t get stingy with your brand presentation slides

How short do you think people’s attention span is?

Think of a number and then reduce it ten times.

If you’re at a conference, chances are your audience has seen quite a few presentations already and is not interested in your ten slides. They’re probably thinking about the buffet waiting for them once you’re done.

An excellent way to tackle this diminishing attention span is to use a lot of slides (contrary to popular advice to use as few slides as possible).

Instead of adding a ton of points in one slide and talking on it for umpteen minutes, use multiple slides to help you illustrate as you speak.

For example, Wordstream’s Larry Kim covered almost 200 slides in his 30-minute presentation at the C3 Conference in 2017.

5. Get creative with your presentation slides

A critical factor that makes for fantastic brand presentations is the creativity put into building each slide.

You can add your flair by incorporating PowerPoint’s effects, transitions, visual elements, images, clipart, and more; as long as you keep in-line with your brand guidelines.

However, do not go overboard with this. Add a lot of images and transitions; now what you have is clutter.

The goal here is to be fun and creative and find ways to engage your audience but still keep it simple enough not to distract them from the message.

6. Only use high-resolution images

You don’t like looking at a pixelated image on the phone. Imagine showing it on a 10x bigger screen where the photos don’t make sense. 

For example, maybe you have an image with a cool one-liner on it, but it’s not clear enough for the audience to see. What could have been entertaining for the audience has now left them confused.

Images are a fantastic way to make your presentation more engaging and get your point across.

A photo is, after all, worth a thousand words. Your audience will relate to images more than plain text. And finding the right image for each idea/point is like hitting the jackpot.

For these reasons, it’s essential to add high-resolution and relevant images to your brand presentations. Spend some time sourcing these images, and make sure they adhere to your overall brand awareness strategy and align with your brand colors. 

Luckily, Piktochart’s integration with Pexels allows you to access a library of over 3000+ high-quality photos and more.

7. Use humor–but in a good way

Good humor can differentiate between a great and a memorable brand presentation.

Don’t be shy to throw in jokes and memes to stir people’s sense of humor. In fact, you could even consider adding some memes to your slides as long as they align with your marketing goals and brand awareness strategy.

Another great way to add more humor is to use gifs. Here, avoid using niche or nerdy humor and stick with common and familiar areas. Using these formats is a great way to give your audience a good laugh and make your presentation memorable.

You can even use gifs to encourage an emotion or a reaction to what you shared. It should ideally give your audience an idea of how to react. For example, when sharing surprising data, use familiar gifs to convey each important metric.

Another critical thing to remember here is to use them strategically. If you use them a lot, they may distract the audience from what’s important. Correct timing makes a joke funny; the same principle applies to building presentations.

8. Think about the wider use of your presentation

Keep the flow and content of your presentation in mind if it has the potential to be shared later.

Here’s why: Each slide should be complete and comprehensive, and the presentation should make sense even when you’re not around to share additional context. Each slide should promote and establish brand awareness for your large or small business.

The slides from a talent management and recruitment presentation template below are great examples.

You know you’ve done an excellent job if someone were to go through your entire brand presentation and understands what you were trying to communicate.

The jokes, graphs, and pointers in your presentation should be constructed to achieve this goal.

9. Get someone to proofread

Even when you think you’ve nailed your brand presentation and adhered to your brand guidelines , get someone to proofread it for you.

Even when you’ve gone through all the slides hundreds of times, get someone to see it differently. No matter how confident you are, get someone to proofread your presentation.

There’s nothing more embarrassing than standing in a room full of people giving a presentation and realizing a spelling error. Yikes!

For example, let’s say you’re fluent in English and have a strong command of the language. If you’re presenting in the US, the spelling of “colors” will be different than if you’re presenting to a European crowd that spells it as “colours” with a “u.”

This blunder comes across as unprofessional, which can be why someone hesitates to do business with you and your brand.

People who proofread may always be able to highlight an error or two, and they also can give you their feedback on whether your jokes are appropriate or not, and if they can follow your story.

10. Rehearse multiple times

Practice makes perfect! The more you rehearse, the more gaps and inconsistencies you’ll find. It’ll also help you understand your story and time yourself better.

You’ll be able to identify any dull points or unnecessary information while rehearsing, and it’ll help you nail your brand presentation.

You’re Ready To Roll Out Your Brand Presentation

Thousands of tools and resources are available today to help businesses build and communicate their brand better (most of them are free). Piktochart’s presentation maker provides great examples to get started quickly on your branded presentation and other relevant assets. Try it for free . 

The key to this task lies in identifying the right presentations to build brand awareness and using them to design beautiful brand presentations that seal the deal.

Be ready for brand perception changes

Finally, keep in mind that you will never be in complete control of your prospects, consumers, or customers’ perception of your branding.

Brand perception can change over time due to a variety of factors, including changes in the marketplace, shifts in customer preferences, and the brand’s own actions or messaging. Here are some ways brand perception can change:

• Changes in the marketplace: The competitive landscape can change rapidly, and new competitors may emerge with new products or services that offer a better value proposition to customers. If a brand fails to adapt to these changes, its perception may suffer as customers switch to competitors.
• Changes in customer preferences: As customer preferences change, brands must adapt their products, messaging, and overall strategy to remain relevant. For example, a brand that was once known for its traditional values may need to update its image to appeal to younger, more diverse customers.
• Brand messaging: The way a brand communicates its message can also impact perception. If a brand’s messaging becomes inconsistent or fails to align with its values or target audience, it may be perceived as less trustworthy or less relevant.
• Negative publicity: Negative publicity or scandals can have a significant impact on a brand’s perception. Customers may lose trust in the brand or associate it with negative traits, which can be difficult to overcome.
• Positive experiences: Positive customer experiences can help to improve a brand’s perception. When customers have a good experience with a brand, they are more likely to recommend it to others and have a positive view of the brand overall.

Overall, brand perception can change over time due to a range of internal and external factors. Brands must be aware of these changes and take steps to adapt their strategy and messaging to remain relevant and competitive in the marketplace.

The most important thing is you’re always putting your best foot forward to build brand awareness every time you interact with your audience, from your packaging, brochures , your FAQ page, and all the way to your business presentations. 

As long as you keep your audience in mind and apply the tips we mentioned above, you’ll be well on your way to build stunning brand presentations.

Other Posts

The Evolution of Five Iconic Brand Logos (Amazon, Apple, Google, Nike, Starbucks) and Free Logo Templates

How to Make a Presentation (2023 Guide With Tips & Templates)

10 Brand Kit Examples Plus Tips and Tools

Protect your brand like  never before  with  BrandIn .

BrandIn provides everything users across your organization need to create brand compliant content. It allows you to build a library of assets accessible from within PowerPoint, has customizable brand checking capabilities, and can even reduce the errors and file bloat associated with content migration. Control your brand, streamline your templates and files, and save time in PowerPoint.

Make on-brand slides in an instant, as seen in this video .

For PowerPoint on Windows and Mac.

PowerPoint gives users lot s  of freedom, but this can be a curse as well as a blessing.  In large organisations brand consistency often falls down  on presentations. Slides don’t match brand or each other, templates misbehave and mess up content, and  a s things scale the problem get s   worse .   I t doesn’t have to be this way !    

Had enough of users selecting the wrong fonts or colours or shapes? BrandIn can fix that.

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Had enough of files bloating as templates and masters cause chaos behind the scenes? BrandIn can fix that.

Had enough of the slides your users should be using getting lost or being ignored? BrandIn can fix that.

Had enough of your users wasting hours and hours struggling to make slides brand-compliant? BrandIn can fix that.

BrandIn   makes it easier and quicker for u sers  to create  compliant slides.  With a simple, familiar interface, users have all they need right in front of them.  BrandIn is modular and highly configurable so you get to choose what you need to best match the way your organisation works.

Brand workspace

With BrandIn you get a Brand workspace in the ribbon, allowing you to control what gets used, and hide what shouldn't. The colours, shapes, tables, charts, SmartArt, and fonts you want your users to stick to are right there at their fingertips. By removing the things you don't want in your users' presentations, you make sure they do things right. Contextual help explains when to use each design element. Effortlessly on-brand slides.

Brand library in the ribbon

With BrandIn you get a searchable curated library of pictures, slides, logos, and illustrations right in the ribbon for control and consistency — all optimised for use in presentations. It's easier to stay on-brand than to stray off it, so that's what your users do. And they save time doing it. Without BrandIn your users find inappropriate and unlicensed images from the Internet for their presentations, because that's the easiest thing to do. When it's too hard to access your branded design elements, presentations inevitably stray off-brand.

Brand Check

Even with the best intentions, users create slides that aren't on-brand. With Brand Check you can check for — and fix — common mistakes. Wrong colours or fonts? Fixed. Off-brand shadows or bevels? Removed. Brand name without legal marks? Added. Your brand team will never be able to approve every slide every user makes. With Brand Check, they won't have to.

Model slides

If you put everything a user might ever want — including photography — into your PowerPoint template, it bloats. Multiply by the number of presentations you will ever use and you have a massive problem. With Model Slides you get designed ready-to-complete slides available right in the ribbon. Sophisticated designs for slides such as titles, dividers, agendas, maps, timelines, graphs and tables — with the photography you need — ready to use. Beautiful results, in hardly any time.

Slide library

Some slides get used again and again. Slides that tell your stories, set out your views, and sell your products. With BrandIn you can make a curated selection of your most important slides available directly from the ribbon. Boilerplate content. Always up-to-date; easy to browse visually or search; straightforward to insert. No more hunting around, no more starting from scratch — great content in no time.

Smart Paste

If you've ever tried copying a slide from an old template to a new one, you'll know what a mess PowerPoint can make of things. Try to bring things into the new brand, and the design goes wrong, the wrong layouts are applied, and the template bloats. With Smart Paste we tell PowerPoint what to do — in terms of layouts, shapes, colours, fonts and more — so that pasting slides onto your new template works. Copy-paste migration to transform old brand to new, effortlessly.

Font styles

Your brand guidelines might specify a font style for every text element on a slide, but your users won't remember. With infinite choice, they'll get things wrong. With BrandIn you can make things easy for them. Font styles are pre-set, clearly labelled, visually obvious, and right where your users need them. Right font, right size, right colour, right weight, right place.

Template management

Many companies don't even realise they are suffering from PowerPoint template chaos. On the surface things look fine. But behind the scenes files are bloated, layouts aren't consistent, and files don't behave as they should. Multiply by the number of presentations in your company and these problems really need to be fixed. BrandIn eliminates template chaos. Manage masters and layouts, control file sizes, and ensure accuracy. We understand PowerPoint, and make it behave how you need it to.

Multiple brands and sub-brands

Some companies use multiple brands and sub-brands, we get it. With BrandIn we can set up separate brands, set policies to manage which user works in which brand, or allow users to switch between them instantly. Separate enterprise solution for complex settings, made simple for users.

Familiar interface, no learning curve

Your users don't have time to learn complex new interfaces. They don't want to stare at 100s of unfamiliar icons. Nobody wants PowerPoint to seem more complicated. That's why we designed BrandIn to feel like PowerPoint — but easier — a seamless and simple PowerPoint experience they already know how to use. We train 1000s of people in PowerPoint, and we built BrandIn to work how users do.

Works offline

If your solutions for PowerPoint don't work on trains, planes, or at your client's offices, then you've got a problem. If your brand assets live in the cloud, then your people can't always make use of them. BrandIn works how your people work, even on-the-go. Travelling? No problem? Slow Internet? No problem. Everything is synced locally to PowerPoint for perfect availability and speedy usability.

Easy content curation

Nobody wants to have to learn how to use complex marketing software. And nobody wants to have to involve IT to provide users with a new slide or icon. With BrandIn there's virtually nothing new to learn — you just copy what you want to share to the right place on your network, and push a button in BrandIn to queue sync changes for users. Easy. With no help from IT.

Your content, your server

With BrandIn your content stays on your network, and your users' machines. We don't host it, you do. No security worries, no IT department audits, no tedious supplier questionnaires. Secure by design.

Make on-brand slides in an instant

Price shown is the overall monthly price for a subscription, billed every twelve months in advance.

One-time set up cost is charged for initial configuration and customisation. Additional charges may apply to configure multiple brands.

Additional users beyond 10000 are charged at £0.25/$0.33 per user per month.

No one was looking at their electronics; all eyes were on the podium. We raised the bar on what a great presentation is supposed to look like. Curtis Waycaster Smith & Nephew

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PowerPoint Presentation Branding: Using the Right Colors, Fonts, and Your Logo

How much thought do you put into using color, fonts, and branding elements in your PowerPoint presentation? These are the most important elements if you want to stand above the competitors. 

It is essential to use the aspects well. You want to have consistency, and that is why a style guide is important.  

This article will show you how to use the elements professionally and tastefully. See your PowerPoint presentations come to life with these tips.  

PowerPoint Presentation Branding: How to do it like a Pro  

Start with a style guide.

Coming up with a style guide is critical because it guides all your branding processes. Without one, the creative team will not have a reference point.  

Style guides incorporate the type of color, font, shapes, and icons they can use.  

It makes it easier for audiences to associate such elements with your brand. It also ensures an easy transition of projects from person to person without stopping the work. 

Most importantly, it reins in what the teams can do in terms of creativity. Interestingly, not very many companies have taken the time to come up with clear style guides. There is a general lack of understanding of why they are essential.  

Even those who tried to create one find the process quite challenging. However, for consistency and better brand identity, it is something every organization should have.  

There are specific aspects that a style guide covers. These are:

• Logo guide - the use and modifications that one can make
• Color palette
• Typography that looks at fonts and how to use them. It covers everything, including the use of upper and lower cases, bolding, and font color
• The use of imagery
• A voice that covers tone and language

The Use Of Color In Powerpoint Presentation Branding  

With a style guide, you know the colors that you can use for corporate communication. When choosing colors for your PowerPoint slides , consider the following.  

Create contrast with  PowerPoint backgrounds , graphics, text, and illustrations. Ensure a seamless blend for consistency. When using premade backgrounds, you can choose ones with the colors that will fit and complement the ones in your brand identity.

Font Colors

Pay attention to the color you choose for the fonts.  They should be legible at a distance.  Make them stand out by contrasting colors. White font on a dark background, for example, will increase readability.  

Evoke Emotions

Use  color psychology  to evoke emotions depending on the takeaway you want your audiences to have. 

• Black can work well for presentations surrounding grief and luxury. It is mournful, solemn, and formal. 
• White is neutral, making it a popular option for most people when working on PowerPoint presentations. 
• Blue brings out feelings of tranquility, security, and Peace. This is also commonly used by tech brands.
• Green is interactive, warm, and works well for nature and environmental issues.  
• Orange is warm and flamboyant.  
• Yellow brings feelings of happiness and optimism. 
• Red is a tricky color; it brings out passion, but please understand the audience well. Some cultures have negative connotations to the color red. 

 You want to be careful about certain color combinations. Red and green, for example, can make your slides look busy.   

Choosing The Right Fonts For Powerpoint Presentation

A key determining factor when choosing your font is readability. Audiences should not struggle when trying to make out the text. Pay attention to the following:

Font size for presentations should typically range from 24 to 30.  Anything smaller and people at the back of the room will not be able to make it out.  

It helps if you know the size of the screen you will be making the presentation on.  

Font Type 

The audience you are presenting to determine the type of font you choose.  

Top-level executives and other professionals require more 'serious' or professional fonts.  Go for Times New Roman and Arial.  

Younger audiences are less rigid, giving you more flexibility with the more 'fun' fonts. For them, you can use Serif, Script, and Sans Serif. Other fonts to consider are Verdana, Palatino, Calibri, and Tahoma.  

Number of Fonts

Do not exceed more than three types of fonts in your presentation. If possible, stick to two. One should be for the titles/headers and the other for the main body. Your presentation will end up looking cohesive, with a good flow.  

Whatever you pick must adhere to the readability rule. These include size, contrast with the background, and type.  

Your presentation may not be the best time to show how creative you can be.  It ends up distracting the audience depending on the kind of font you choose. Leave the stylish or decorative fonts for birthdays and wedding invitations. 

Incorporating Logos Into Powerpoint Presentations

One of the most vital branding elements is your logo. You may be wondering whether you should have it on every slide. 

Different people have different thoughts about this. For some, having the logo on the first slide is enough. For others, the more, the better. 

The more the audiences see the logo, the better the association with your brand. On this, it is entirely a personal preference.  

There are, however, specific factors you should have in mind. 

• The logo should not dominate the page, nor be too small, so be careful about sizing. 
• Place it on one corner of the slide. Don't use your brand mark as a background of your slides. It should not distract from whatever you're trying to communicate.
•  Take advantage of the color palettes on the style guide to tweak the logo for proper contrast with the background. 
•  If you do not want your logo on every slide, here is what you should do. Place it on the first and last slide of your presentation. By having it at the beginning and end, you leave a lasting impression.  

Use this video  to learn how to place a logo on your PowerPoint presentation.  

Final Thoughts

We have shared a simple guide on using color, font, and logos in a PowerPoint presentation. It is essential to have a style guide for consistency. 

It helps audiences build a connection with your brand. You also get the point of differentiation from your competitors.  

There are some fantastic PowerPoint templates available. The advantage is you can customize them to what you need. It saves time because you do not have to start from scratch.

Read more articles on design and inspiration:

• 8 PowerPoint Design Essentials
• 12 Ways to Make Your PowerPoint Presentation Shine
• Developing a Brand Identity for Beginners
• design inspiration
• inspiration

Written by DesignCrowd on Wednesday, April 7, 2021

DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.

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I have read your blog about logos important in branding presentation. It was very interesting and helpful but I can add some extra points in your article. Here some extra points: 1.Make a first impression 2.Help you stand out in a crowd 3.Shape your brand identity 4.Create a strategic branding tool 5.Promote brand awareness These are some extra points to add to your article. Readers if you are confused about your web and App development , you can get a free consultation at Alakmalak technologies.Visit our site for more information.

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Tech Company Branding Guidelines

It seems that you like this template, tech company branding guidelines presentation, free google slides theme, powerpoint template, and canva presentation template.

The adoption of state-of-the-art technologies has completely permeated our lives. As digitalization continues to drive globalization, the number of tech companies will continue to rise. That means that competition will be stronger than ever before and companies will need something special to make themselves stand out.

Sweep your audience off their feet with Slidesgo’s latest digitally stimulating marketing presentation. This template uses a branding guidelines structure and its layout is perfect for tech companies. The main color we’ve chosen for the slides is blue, which is often related to reliability and security. With automation-inspired illustrations and background, this design includes specially created slides that are perfect for you to explain your logo and brand voice. Give it a try on Google Slides and PowerPoint now!

Features of this template

• An authoritative digital template that oozes powerful tech vibes
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Vf corporation appoints sun choe as global brand president, vans®.

DENVER--(BUSINESS WIRE)-- VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear, and accessories, today announced that Michelle (“Sun”) Choe has been appointed Global Brand President, Vans ® , beginning in late July.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240530265206/en/

Sun Choe. (Photo: Business Wire)

Sun is a highly accomplished apparel industry executive with nearly three decades of experience leading design and merchandising for renowned global brands, including lululemon, Marc Jacobs, West Elm, Madewell, Urban Outfitters, Levi’s and the Gap. She joins VF from lululemon, where she served as Chief Product Officer for the past seven years, overseeing women's, men's, accessories design, merchandising, innovation, product development, and planning and allocation. Sun is recognized for helping to transform lululemon into a product-led organization, and during her tenure, lululemon quadrupled revenues and strengthened profitability while expanding into new product lines and geographies.

“Sun is a strong leader who is focused on consumer insight and has a proven track record of driving brand heat, and translating it into financial results. I am confident that Sun is the right leader to take Vans ® to new heights,” said Bracken Darrell, President and Chief Executive Officer, VF. “With Sun’s appointment, we are further transforming the VF leadership team to ignite growth across our brands and enhance value for our shareholders and other stakeholders.”

“ Vans ® is an incredible brand with a storied history and devoted customer base,” said Sun. “I am passionate about building high-performance cultures and teams and creating great designs and guest experiences that build long-lasting, meaningful connections with consumers around the world. At Vans ® , we will do just that – capitalizing on the brand’s identity as a lifestyle defined by creativity and authenticity. I can’t wait to get to work.”

About Sun Choe

Sun served as Chief Product Officer and a member of the leadership team of lululemon from 2018 to 2024. Sun joined lululemon in 2016 as Senior Vice President, Global Merchandising. Prior to lululemon, Sun served as Chief Global Product Merchant at Marc Jacobs from 2015 to 2016. From 2013 to 2015, she was Senior Vice President, Merchandising at West Elm. From 2011 to 2013, Sun was Senior Vice President at Madewell. Before Madewell, she held leadership roles of increasing responsibility at Urban Outfitters, including Executive Director of Women’s Apparel and Accessories. Earlier in her career, Sun served in merchandising leadership roles at Guess?, Levi Strauss and Gap Inc. She earned a bachelor’s degree from the University of Maryland.

About VF Corporation

Founded in 1899, VF Corporation is one of the world’s largest active-lifestyle companies which connects people to the activities and experiences they cherish most through a portfolio of outdoor, active, workwear and streetwear brands including Vans ® , The North Face ® , Timberland ® and Dickies ® . Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good. For more information, please visit vfc.com.

Forward-Looking Statements

Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting VF and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” "believe," “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding VF’s plans, objectives, projections and expectations relating to VF’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. VF undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of VF to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: the level of consumer demand for apparel and footwear; disruption to VF’s distribution system; changes in global economic conditions and the financial strength of VF’s consumers and customers, including as a result of current inflationary pressures; fluctuations in the price, availability and quality of raw materials and finished products; disruption and volatility in the global capital and credit markets; VF’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; VF's ability to maintain the image, health and equity of its brands, including through investment in brand building and product innovation; intense competition from online retailers and other direct-to-consumer business risks; increasing pressure on margins; retail industry changes and challenges; VF's ability to execute our Reinvent transformation program and other business priorities, including measures to streamline and right-size our cost base and strengthen the balance sheet while reducing leverage; VF’s ability to successfully establish a global commercial organization, and identify and capture efficiencies in our business model; any inability of VF or third parties on which we rely, to maintain the strength and security of information technology systems; the fact that VF’s facilities and systems, and those of third parties on which we rely, are frequent targets of cyber-attacks, and may in the future be vulnerable to such attacks, and any inability or failure by us or such third parties to anticipate or detect data or information security breaches or other cyber-attacks, including the cyber incident that was reported by VF in December 2023, could result in data or financial loss, reputational harm, business disruption, damage to our relationships with customers, consumers, employees and third parties on which we rely, litigation, regulatory investigations, enforcement actions or other negative impacts; any inability by VF or third parties on which we rely to properly collect, use, manage and secure business, consumer and employee data and comply with privacy and security regulations; VF’s ability to adopt new technologies, including artificial intelligence, in a competitive and responsible manner; foreign currency fluctuations; stability of VF's vendors' manufacturing facilities and operations and VF's ability to establish and maintain effective supply chain capabilities; continued use by VF’s suppliers of ethical business practices; VF’s ability to accurately forecast demand for products; actions of activist and other shareholders; VF's ability to recruit, develop or retain key executive or employee talent or successfully transition executives; continuity of members of VF’s management; changes in the availability and cost of labor; VF’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment such as the impairment charges related to the Timberland ®, Dickies ® and Icebreaker ® reporting unit goodwill; maintenance by VF’s licensees and distributors of the value of VF’s brands; VF’s ability to execute acquisitions and divestitures, integrate acquisitions and manage its brand portfolio; business resiliency in response to natural or man-made economic, public health, cyber, political or environmental disruptions; changes in tax laws and additional tax liabilities; legal, regulatory, political, economic, and geopolitical risks, including those related to the current conflicts in Ukraine and the Middle East and tensions between the U.S. and China; changes to laws and regulations; adverse or unexpected weather conditions, including any potential effects from climate change; VF's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent VF from fulfilling its financial obligations; VF's ability to pay and declare dividends or repurchase its stock in the future; climate change and increased focus on environmental, social and governance issues; VF's ability to execute on its sustainability strategy and achieve its sustainability-related goals and targets; risks arising from the widespread outbreak of an illness or any other communicable disease, or any other public health crisis, including the coronavirus (COVID-19) global pandemic; and tax risks associated with the spin-off of our Jeanswear business completed in 2019. More information on potential factors that could affect VF’s financial results is included from time to time in VF’s public reports filed with the SEC, including VF’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Forms 8-K filed or furnished with the SEC.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240530265206/en/

Investor Contact: Allegra Perry [email protected]

Media Contact: Colin Wheeler [email protected]

Source: VF Corporation

Released May 30, 2024

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HADM 6491 Integrated Marketing Communications for the Hospitality Industry

Course description.

Course information provided by the Courses of Study 2023-2024 . Courses of Study 2024-2025 is scheduled to publish mid-June.

This course delves into the dynamic field of marketing promotion in the hospitality and service industries. Building on theories and research from brand management, communications, consumer learning and information processing, and persuasion and attitude change, students will examine traditional promotions tools such as advertising, public relations, and direct marketing, as well as new digital media tools such as search and website marketing, content marketing, social media, influencer marketing, experiential marketing, digital-direct, and programmatic advertising. The main course project is the development of an integrated marketing communications plan for a local service organization. Students will also demonstrate their emerging knowledge through presentations on industry practices and essay exams focusing on the theories that guide marketing-communications strategy.

When Offered Fall.

Permission Note Enrollment limited to EMMH students.

Satisfies Requirement Elective.

• students will examine traditional promotions tools such as advertising, public relations, and direct marketing.
• Students will also demonstrate their emerging knowledge through presentations on industry practices and essay exams focusing on the theories that guide marketing-communications strategy.

View Enrollment Information

  Seven Week - First.  

Credits and Grading Basis

1.5 Credits Graded (Letter grades only)

Class Number & Section Details

20558 HADM 6491   LEC 001

Meeting Pattern

• 6:00pm - 7:30pm Online Meeting
• Aug 26 - Oct 24, 2024

Instructors

Kwortnik, R

To be determined. There are currently no textbooks/materials listed, or no textbooks/materials required, for this section. Additional information may be found on the syllabus provided by your professor.

For the most current information about textbooks, including the timing and options for purchase, see the Cornell Store .

Additional Information

Instruction Mode: Online Enrollment limited to: students in the Executive MMH (EMMH) program.

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The schedule of classes is maintained by the Office of the University Registrar . Current and future academic terms are updated daily . Additional detail on Cornell University's diverse academic programs and resources can be found in the Courses of Study . Visit The Cornell Store for textbook information .

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