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70+ Dissertation Topics in Marketing 2024

Princi Rai ,

Mar 4, 2024

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Dissertation topics in marketing include crucial topics such as marketing ethics, advertisement and branding techniques on various social media platforms and e-commerce platforms and sustainability of brand value.

70+ Dissertation Topics in Marketing 2024

Dissertation topics in marketing include a wide variety of topics on branding and advertising, consumer behaviour, social media marketing, international marketing, marketing ethics, marketing strategy, and product development dissertation topics.

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What are Dissertation Topics in Marketing?

Top 10 general marketing dissertation topics , top 10 branding and advertising dissertation topics, top 10 consumer behaviour dissertation topics.

Top 10 Social Media Marketing Dissertation Topics

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic.

Overview: Marketing-Related Topics

How to find a research topic (video)
Traditional (offline) marketing topics/ideas
Digital (online) marketing topics/ideas
Examples of actual dissertation topics
Free Webinar : Topic Ideation 101
Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below.

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
The impact of demographic targeting on traditional marketing performance among green businesses
The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
Exploring factors related to outdoor advertising recall in India
Measuring the ROI of traditional marketing efforts: a review of current methods
Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
The use of public relations in traditional marketing campaigns among large insurance companies
The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Free Webinar: How To Find A Dissertation Research Topic

Research Ideas: Digital/Online Marketing

Social media marketing

The use of artificial intelligence in social media marketing among online fashion companies in Sweden
The impact of social media on public relations and media relations: a Case Study of Nandos
The role of Twitter in crisis communication and reputation management: a discourse analysis
The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
The use of social media for market research and consumer insights among SMEs in Kenya
The impact of social media on consumer buying behaviour of fast food in Italy
The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
The relationship between social media engagement and website traffic: an analysis of fitness brands
The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
The experiences and use of SEO in content marketing strategy among small online businesses
The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
The use of user-generated content in building brand trust and engagement among green companies in the UK
Measuring the ROI of content marketing efforts among luxury brands
The perception and use of Chat GPT in content creation among small online businesses
The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
The use of remarketing and retargeting in search engine marketing campaigns among marketers
The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Research Topic Kickstarter - Need Help Finding A Research Topic?

Email marketing

The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
The use of personalization on email marketing performance among craft bloggers
The impact of automated email marketing among local online retailers on customer loyalty and retention
The use of automation and triggered emails in increasing engagement and conversion rates for online courses
The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
The role of mobile optimization in email marketing targeting Gen Z consumers
The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
Customer Success and the Transformation of Customer Relationships (Raines, 2022)
The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
Are switching costs effective barriers to customer retention in the airline industry?
How can Amazon.com charge a premium price by using its diverse set of services and products?
What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
To what extent does Café Nero’s app foster customer loyalty?
How and why can relationship marketing be used to attract new customers through social media?
How does product quality affect customer loyalty among high and low contact products?
Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
How do retailers cope with polygamous behaviour among consumers?
How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
How can companies adopt social media for successful development of relationship marketing with customers?
What are the challenges for small companies when adopting social media for increasing customer loyalty?
Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
Exploring the efficacy of customer service chatbots – helpful or frustrating?
Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
How does the relative importance of tangible and intangible brand values vary across product types?
Using digital methods to increase brand salience – a case study approach.
Do leading brands need to have the products which attract a large number of customer segments?
How is brand image affected by product availability for SME?
Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
How can innovations sustain brands through the use of social media marketing?
Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
Using social media marketing to attract customers to brands of small companies.
How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

How does innovation and culture influence the market performance of SMEs in China?
Native advertising: Exploring its effectiveness in the UK, China, and the US.
What are the effects of social media on organisational culture in the UK’s fashion industry?
How is globalisation affecting the organisational culture of Toyota’s global operations?
How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
How does culture affect the marketing of automotives? The Case of Toyota in China.
What effect does culture have on marketing communications? The case of Coca Cola in India.
How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
How do supermarket chains overcome language differences in Switzerland?
How can banks use pricing strategy to boost customer satisfaction and profitability?
How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

What motivates consumers to purchase products from Amazon?
What are the uses and gratifications associated with consumer online reviewing?
How does marketing intelligence and planning affect sports marketing?
How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
What are customers’ perceptions towards green marketing?
What are customers’ attitudes towards digital marketing activities of Burberry?
What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
What are the effects of negative word-of-mouth communications on organisational performance?
How does gender effect information processing among consumers of luxury goods?
What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
How does gender effect selective distortion among luxury goods buyers?
What role does learning play among functional online advertisements?
Does the importance of beliefs and attitudes vary across low and high involvement products?
How does gender influence online purchase behaviour of luxury goods?
How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

How can firms customise their products? The case of Apple.
What are the effects of a successful digital marketing campaign on Dior’s brand performance?
What are the benefits and challenges of using social media to market luxury goods?
How does using web analytics for digital marketing enhance brand performance?
What is the impact of digital marketing innovation on Apple’s performance?
What are the benefits and challenges faced by Burberry in using digital marketing?
How can firms personalise their products? The case of Nike.
An assessment of the value of assortment to customers: The case of Dell Computers.
How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
How does visual constituency affect site identity and product attitude?
How does gender affect online consumption behaviour?
How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
How can brand image be conveyed in a mobile marketing environment?
Can a strong brand image be built through mobile marketing techniques?
What do customers want from mobile marketing messages?
How does location influence mobile marketing communications?
What role does timeliness play in mobile marketing communications?
What are the advantages and disadvantages of push and pull mobile marketing strategies?
How can mobile marketing be used as a viral marketing tool?
How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
How can marketing managers drive consumer acceptance of mobile marketing?
What impact does brand personality have on purchase intentions in the context of mobile marketing?
What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

How do price adjustment strategies vary in online and offline environments? The case of music sales.
Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
The impact of product information availability and persuasive advertising on consumer behaviour.
Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
Advantages and disadvantages of online advertising in international marketing.
Can point-of-purchase promotions be as effective in an online environment as they are offline?
How important is location to customer choice in the UK’s airline industry?
How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
How important is the Marketing mix for non-profit organisations?
The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

What uses and gratifications are provided by beauty brands’ social media content?
A content analysis of Food brands Instagram posts.
An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
Does traditional customer loyalty apply to consumer behaviour in social media networks?
How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
Can firms measure the ROI of their social media marketing?
An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
Usage, barriers and measurement of social media marketing: Implications for marketing managers.
The impact of social media marketing on brand loyalty.
How do firms use social media marketing to encourage customers’ purchase behaviours?
How do vegan brands use social listening to enhance their marketing strategy?
Instagram, influencer marking and trust – a critical investigation.
Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
Exploring Patagonia’s marketing strategy – Green or Greenwashing?
The impact of FairTrade labels on consumers’ purchase behaviours?
Vegan vs cruelty-free: the politics of labelling and why it matters.
What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
How have spam laws improved marketing ethics online?
What factors distinguish a consumer’s choice of most and least socially responsible firms?
How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
The role of trust in building company reputation and brand equity through CSR initiatives.
Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

The Most Interesting Marketing Dissertation Topics 2022

The latest years have been characterised by the explosion of applications to such universities as Bath, Leeds, or Lancaster, with students showing increased interest in marketing. It’s not surprising as it could be viewed as a profession of the past, present, and future: it is all-encompassing, and marketing techniques are at the centre of biggest money exchange in the world.

Dissertation is a climax of studies, but complications arise prior to any research because you have to decide what to write about. Marketing dissertation topics are diverse and you have to select one that stirs your interest at least a little bit. Personal involvement is crucial in such an assignment type. If you’re being in search of professional dissertation help , you can always find it with our writers; if you search for ideas for inspiration, look at the list below.

List of the Top Marketing Dissertation Ideas for 2022

For best results, we’ve divided this complex subject into 11 topics.

Marketing Dissertation Topics

Relationship between Clients and Representatives
Intricacies of Marketing Communication to Attract Students’ Attention to a Specific University
Building Friendly Relations with Influencers: Reasons, Methods, and Expected Results
Campaigns Based on Sexual Exposure: Appeal & Target Audience
Three Major Tactics for Making a Horror Movie Draw the Attention of Audience

Useful info: We can even do dissertation proposal service . Just write to us!

Marketing Management Dissertation Topics

The field of marketing is quite complex, yet choosing marketing dissertation topics, you must remember that the key is to deliver your information correctly. If something is not clear, always discuss it with your academic advisor or try using different wording. See these examples below to get creative:

Why marketing on children’s television brings up controversies.
Social media marketing versus physical marketing methods.
Military academies marketing styles.
Aggressive marketing: pros and cons.
Should e-commerce marketing involve large budgets to succeed?

Branding Dissertation Topics

Branding represents logos, advertisement methods, graphic design, and many other aspects that help to create a brand. Hearing of Rolls Royce, we already turn to historical aspects, yet it is not only about quality but also about the ways how advertisement has been target towards wealthy individuals through the years.

Political aspect of television branding.
Branding style of Apple Inc and social bias.
Why branding and outsourcing do not work together.
scouting: an example of a successful branding system.
Male vs female branding specialists: gender bias in the outcome.
Principles of Creating Relatable Brand: Common Points with Consumers
Superior Brand Positioning for New Hotel Business
Brand Development: Individuals vs. Companies. Differences in Approach
Best Colour Combination for Modern Branding Types
UK Food Logos: Making Brands Distinguished

Direct Marketing Topics

Direct marketing means situations when every client is targeted either individually or by using an individual approach. You can think about your milkman or delivery of newspapers by the children when they talk to you directly, thus making you a valued client. See some of these examples:

Direct marketing in e-commerce vs word of mouth strategies.
Does social media help in direct communication with customers: pros and cons.
Volunteering and direct marketing campaigns.
Newspaper delivery history: direct marketing.
Understanding customer needs: basics of preliminary customer analysis through the lens of perception
Direct Contact with Consumers: Do’s & Don’ts
Direct Mail and Its Connection to Ecology
Evaluating Success of Conducted Mail Campaign
Top Five Promotion Objects to Use for Making Direct Campaign Successful
Impulsive Shopping: Psychological & Social Aspects

Topics on Marketing across Cultures

Marketing across cultures may compare local culture and marketing styles with the rest of the world. For example, we all know that people have their unique vision of a good ad, which will differ from those visions that the American people may have. See dissertation marketing topics list for inspiration:

An Indian influence in society in fashion marketing.
perception of luxury vs the United States.
Wrong perception of marketing peculiarities by the immigrants.
Royal family and intentional style marketing abroad.
Perception of marketing styles in the United States.
Peculiarities of Launching Campaigns in the United Arab Emirates
Differences & Similarities between Luxury Brands for Developed & Developing Countries
Three Ways of Improving Bad International Production Outcomes
Five Creative Techniques of Integrating Elements from Specific Culture into International Campaigns
UK, Australia, New Zealand Differences in Trading

Consumer Behaviour

Why do some people buy certain products or ignore certain brands entirely? Why do people listen to certain advertisements and tend to learn about something new by listening to old-time celebrities? It is all covered by the consumer behaviour dissertation topics. See some of these examples:

Is Apple Inc. approached the same way as in the United States?
Social dividing in target marketing of consumer goods.
Consumerism: a historical analysis.
Conservative attitudes to brands in society.
Winning loyalty of customers: case studies of foreign companies.
Influence of Belonging to Certain Social Group on Buying Decisions
Three Factors that Alienate Consumers from the Brand
Reasons for Consumers Migrating to Other Brands
Emotions-Motivated Buying Decisions: Their Ground & Perspectives of Their Usage
Methods of Loyalty Cultivation Among the New-Age Customers

Marketing and Social Networks Topics

We all know that the majority of commercial deals are being made online with the help of Facebook, Twitter, or Instagram. While it is too early to say that social networks marketing is the future, it is still vital to approach various topics like the ones below:

The role of influencers in SMM.
Why social media must be supported by blog posts.
The most common misconceptions regarding the immediate success of Facebook advertising.
Transformation of customers into sales with the help of Instagram.
The dark side of SMM: controversial issues and hacking occasions.
Most Efficient Social Network from Perspective of Promotions
Three Methods of Reaching the Maximal Amount of Customers via Facebook
Instagram, Influencers, and Promotional Posts: An Improved System of Achieving Customers’ Recognition
5 Common Mistakes in Communication with Clients via Social Networks
Advertising Launched via Social Media Platforms

Marketing Ethics Topics

Students often choose ethical aspects when dealing with marketing because people are historically aware of all the importance related to high morals and responsibility. Today’s marketing principles have shifted significantly, yet proper research can help improve the situation. See some marketing ethics dissertation topics below:

Human Rights Violations during news advertisement marketing strategies.
Biased coverage of social campaigns in the media.
political shows: another way of marketing propaganda or analytical work?
How honest is advertisement of foods and beverages?
Should the advertisement of alcohol and tobacco be made illegal?
People’s Rights Violation During Marketing Research, Their Kinds, & Alleviation Methods
Problematic Cases: Thin Line between Lies, Obfuscation, and Vagueness
Work and Mistakes Committed by Puffery During Campaigns
Marketing vs Propaganda: Concept Differences & Similarities
Health Dangers in Advertising Medical Products

Digital Marketing Dissertation Topics

Digital marketing is not necessarily related to social media. Think about video game ads or various mobile alerts that you receive once you are done talking to your university friends or parents. Digital marketing dissertation ideas can deal with anything where computers or any electronic devices are involved.

Digital marketing challenges during Covid-19.
The use of AI tools in digital marketing: benefits and drawbacks.
The benefits of customer targeting and data mining principles.
Commercial side of digital marketing and related risks.
Digital marketing in the bank sector.
How Do Demands Change According To Generation?
Pay-per-click Kinds of Marketing, Its Efficiency and Drawbacks
Peculiarities of Search for what Keywords to Use for Online Ads
Online Ads that Customers Find Annoying: Their Characteristics and Tactics for Addressing Them
Promotions through Influencers, Email, Search Engine Optimisation

Advertising Dissertation Topics

It is one of the most challenging topics to explore because we all know enough about advertising, yet coming up with a good advertising dissertation topic is not always possible. If you are stuck with ideas, see some of these examples below to start with:

Advertising and grammar school children: the lessons to learn.
Should real people (non staged) be allowed to participate in advertising?
Use of street advertisement: way.
Structure of classic advertising: a historical analysis.
Why advertisement is no longer efficient when using print ads?
Seven Ways in Which Advertising Influences Children’s Minds
History of Alcohol Ads & Harm They Caused During Years
Celebrity Endorsement as Outdated Advertising Trend
Is TV Still Good for Ads?
When Advertising Becomes Annoying

Event Management Topics

Event management is not only about organisational and management aspects, which is why writing dissertation on event management, remember that managing an event always depends on type and target audience. For example, you can think about safety rules or financial aspects between children’s festival and a large political event.

Planning an event for all male vs all-female groups.
Event management and safety rules: pros and cons.
Event planning industry during pandemic times.
The limitations in the work of event managers during children’s events.
music marketing during festivals and time management issues.
Functions Performed by Event Managers
Event Planners & Responsibilities They Must Entail
Organising an Event: Five Core Factors that Must Be Considered
Popular Trends in Events Industry
Using Event Management to Boost Profits

Fashion Marketing Dissertation Topics

Fashion marketing belongs to those new marketing topics. Even though it has always been popular it has only recently received scientific attention. If you want to brainstorm fashion marketing dissertation topics, have a look at some of the ideas we came up with below:

Gender bias in perception of marketing ads.
Children’s fashion: how should we discuss it with the children?
Celebrity involvement in fashion industry.
Social media and related impact on distorted body image.
What makes a fashion icon in modern society?
Gender Differences that Affect the Structure of Fashion Marketing
Fashion Icons and Their Contributions to Products Advertising
Factors Affecting Decision Of Fashion Products Purchase
How Fashion Uses Ads
Body Positivity vs Fashion Advertising

Social Media Marketing Dissertation Topics

The role of social media in marketing these days cannot be underestimated, which is why numerous students choose social media marketing topics for their dissertation. You can explore anything from influencers to online sales like in topics below:

The role of storytelling in social media marketing.
Influencers vs private approaches.
Real-time marketing on social media.
The use of guest posting in social media marketing.
Goal setting strategies on social media.
Live streams as the social media marketing future.
Tourism marketing campaigns online.
Augmented reality challenges: pros and cons.
Use of social trends in marketing on Facebook.
Memes and social media marketing: main benefits and limitations.

International Marketing Dissertation Topics

International marketing usually deals with perception of local marketing practices abroad or vice versa. Explore various topics that we have presented below and see what aspects may be narrowed down:

The use of outsourcing in online marketing.
Legal disputes and international marketing cheating.
Why do people tend to avoid international marketing practices.
Marketing and modern delivery methods.
Skype and Zoom as international marketing tools during Covid-19 times.
Healthcare concerns and accurate translation of international medical ads.
International business ethics between and Australian ways of life.
Consumerism in the field of tourism marketing in the United States.
expert of goods to India: the cultural bias.
International marketing in post-Brexit society.

Sports Marketing Dissertation Topics

Sports marketing is a popular topic not only among college athletes but also among students pursuing healthcare careers.

The use of famous athletes for advertising.
Should athletes show their political preferences as a part of a sports campaign.
Inequality of access to sports accessories.
Perception of Wimbledon marketing beyond.
Advertisement of youth sports club in Wales and Northern Ireland.
Should the boarding schools advertise their sports facilities?
An ethical aspect of medication advertising by athletes?
Nike vs Adidas brand analysis in society.
Should politicians participate in sports competitions.
Bias in media coverage of sports events.

Dissertation Topics On Marketing For MBA

As a rule, MBA students pursuing marketing dissertation topics will focus on anything from bizarre advertising schemes to consumerism and ethics. See mba marketing dissertation topics below to help your creativity flow:

Influence of celebrities and consumerism.
The negative aspect of customer satisfaction methods.
Advertisement of Irish pubs abroad: controversial aspects.
Factors affecting male vs female consumer preferences.
Is radio advertising still efficient?
Analysis of online consumer behaviours.
Privacy vs target marketing online.
Corporate ethics and brand advertising strategies.
TV advertising: an outdated approach or the NLP approach?
Relationship marketing: the safest methods of advertising to children.

Business Marketing Dissertation Topics

This field of marketing studies business relations through the lens of marketing and advertisement. See some examples of marketing topics for dissertation business subjects below:

The most common misconceptions about marketing ethics.
Advertising to a young person: the list of things to know.
Expanding business marketing abroad: pros and cons.
Small business marketing strategies that are purely.
Analysis of business marketing analysis methods.

Retail Marketing Dissertation Topics

Retail marketing sector has undergone significant challenges during the post-Brexit period and then during pandemic restrictions. It is best to reflect in your dissertation writing as done below:

Addressing the issue of food shortages in Wales.
Retail prices in Manchester vs Blackpool.
Retail marketing and relationship marketing during Covid-19 times.
Supply-and-demand changes during post-Brexit period.
Retail marketing and political bias in logistics.

Marketing Communications Dissertation Topics

The most important aspect of successful marketing is communication and being able to focus on correction of mistakes.

The most common marketing communications mistakes made by non-UK businesses.
How to communicate one’s brand and message without turning to aggressive marketing?
Marketing communications specifics on social media.
How do people perceive information: music marketing examples.
Consumerism and communicational barrier: Corner Shop case study analysis.

Green Marketing Dissertation Topics

Green marketing is more than just a popular trend in society, which is why composing your dissertation on green marketing, you are bound to achieve success. See social, moral, and environmental aspects as you choose one of the popular topics below:

Controversy about genetically-modified foods.
Logistic service providers and green marketing methods.
Socio-material analysis: green retailing.
Environmental concerns and advertising.
Freight transportation: analysis of services.

In addition to all those titles, you could also check economics dissertation topics . These two fields are often interrelated, and you could find something interesting there.

Have Chosen A Topic, What’s Next?

So, you have looked through various dissertation topics in marketing and have even selected your favourite, but still have no time to write it? Writix writers provide different kinds of help for students who need help with starting or finishing dissertations. You could tell them, “ Do my dissertation ”, and our experts would instantly get to work.

Also, check interesting ideas for a psychology dissertation or criminology dissertation topics — we cover all subjects to meet even particularly demanding tastes. Enjoy research, contact us if assistance is needed, and earn your diploma!

What topics can be chosen for marketing dissertation purposes?

You can choose anything from social media marketing to consumer relations and MBA marketing topics. If you cannot find your field of science in the list of topics above, contact us with your marketing dissertation questions.

How to choose a marketing dissertation topic?

The safest way to choose your marketing dissertation topic is knowing your subject well and making additional research as you check similar works. Remember that your marketing research topic must inspire you. Think over your wording and connect it with your thesis statement. Most importantly, take care of your structure and include only that information, which has been approved by your academic advisor.

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60 Interesting Marketing Dissertation Topic Ideas

Developing an impressive dissertation is an important step in receiving a degree and meeting all your academic goals. To come up with a paper of excellent quality, you need to pick a winning topic in marketing, make use of the proper paper format, collect only relevant facts and data, and describe all your findings in an original way. To rocket launch your writing process, it is vital to explore the best marketing research paper topics and choose the one and only to complete your assignment. Below you will find dozens of marketing topics to write about; all are fresh, understandable, and easy to write.

Best Way to Select Brilliant Marketing Research Project Ideas

The most necessary thing you should pay attention to when surfing online for marketing research topics is to grab only relevant solutions that are reinforced by the ideas and concepts of proven experts in the chosen field. It is better to avoid putting into practice innovative or out-of-the-box ideas since you will hardly find enough sources to complement your topic. Always choose marketing topics for research with data accessibility in mind. If you can use the existing literature to build your academic paper, this is always a good sign. If not, it is better to look for a more researchable solution. In other words, if you can collect many credible sources to use during your writing process, you will have a chance to create a top-notch dissertation faster and easier.

Furthermore, it is important to find a gap in the existing sources that will become the basis of your paper. Of course, this might be extremely challenging, so you might often ask the professor about the consultation on choosing marketing dissertation topics. However, it is always better to make a list of marketing-related topics beforehand to spend your time during consultation more effectively.

Easy Digital Marketing Thesis Topics and Ideas

When it comes to completing difficult academic assignments that require advanced research and collecting numerous facts, it is better to stick to easy marketing topics you have at least a basic understanding of. Digital marketing is a niche everyone has heard about millions of times. Moreover, it is a practical and modern topic with tons of handy sources available.

The role of marketing campaigns on social media.
Increasing brand awareness among different target audiences online.
How to set up customer-centric marketing campaigns to drive online sales.
How to improve brand loyalty online.
The effectiveness of social media marketing.
Most effective ways to take the best from a marketing campaign launched on a chosen digital channel.
Why do people get annoyed by ads, and how to avoid it.
Advantages of using customer targeting techniques and methods.
The perspectives of using AI tools in digital marketing.
Using digital marketing techniques in the financial sector.
Pay-per-click marketing campaigns: pros and cons.
How to find keywords for online campaigns.
Digital marketing during the COVID-19 crisis.
Online ads: advantages and drawbacks.
Using influencers in online marketing.
Data mining marketing principles.
Celebrities and online marketing.
Marketing capability and digitalization.
TV ads: is this marketing channel still effective?
The impact of digital ads on children’s minds.

International Marketing Research Ideas

Globalization is one of the hottest trends in many fields. Many products and services are sold out to customers from various countries. Thus, international marketing requires completely different approaches and techniques. You can easily choose one of the solutions for your academic paper from the list of marketing research topics below.

The basic features of the international selling environment.
How to launch campaigns designed for audiences in different countries.
How global marketing regulations can impact international corporations.
Experimental marketing in the United Kingdom.
Selling goods and services globally: top marketing strategies.
Internal marketing in the Australian hotel industry.
Most effective techniques for international pricing policies.
The benefits of geo segmentation of the target audience.
Individual customer approach in international marketing.
How to avoid discrimination in marketing.
Promotion on Chinese markets: top challenges.
Online advertising in international marketing.
Modern international brand building techniques.
Target audiences for advertising in India.
Marketing for global non-profit organizations.
International public relations campaigns.
Marketing campaigns for aviation.
Global trends in online promotion.
The future of radio advertising.

Hot MBA Dissertation Topics You Can Start Writing About Now

Composing a successful MBA paper might take tons of time and effort. However, if you grab a splendid topic for your academic assignment, the chances are that you will be much more effective during writing. Remember that it is vital to find a healthy balance when choosing the right topic for this type of paper - it should be neither too easy to write about nor too complex. Picking up an idea that corresponds to your academic level is key to successful writing.

How to develop an effective marketing strategy during the coronavirus crisis.
Most innovative customer satisfaction methods: tools and strategies.
The differences between female and male consumer preferences.
The correlation between advertising strategies and corporate ethics.
The connection between marketing and psychology of persuasion.
The analysis of trends and tendencies in TV advertising.
Factors that improve customers’ purchase intentions.
How to use game theories for successful branding?
Top brand identity strategies and how to implement them.
Communication barrier and consumerism.
The role of service support in marketing.
Best marketing solutions for small businesses.
Standardization in global marketing.
Green marketing techniques and methods in logistics.
Unethical behavior and brand image.
Social responsibility in marketing.
Sales and product packaging.
Key factors of relationship marketing.
Marketing across cultures.
Market orientation for startups.
Charity marketing techniques.

Easy Way to Write a Superior Dissertation

Home » Blog » Dissertation » Topics » Marketing » Marketing Dissertation Topics List (27 Examples) For Your Research

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Marketing Dissertation Topics List (27 Examples) For Your Research

Mark Oct 24, 2019 Jun 5, 2020 Marketing No Comments

Marketing dissertation topics are based on new and emerging concepts in the field of marketing. Marketing is the backbone of a business, which helps in managing the exchange relationships. The research topics on marketing provide a wide scope for studying emerging concepts and trends of marketing. The project topics on marketing are provided, which can […]

A list Of marketing dissertaton topics

Analysing customer-centric marketing strategies in attaining a competitive edge and sustaining growth.

The emerging role of information technology in revolutionizing the marketer’s approach towards manipulative advertising.

Studying the integration of Internet of Things and Smart Devices with automated service interactions to create optimal value.

How does promoting innovation and creativity contribute to creating a strong brand image?

Role of manipulative tactics in influencing the purchasing desires and consumer behavior.

To study the importance of social marketing for teenage products.

Impact of technology-enabled customer engagement to drive customer purchases and brand loyalty.

Identifying the best theoretical tools for coping with rapid changes in the perceptions and demands of consumers in the global environment.

Role of game theory in successful branding.

Impact of brand association and cause-related marketing in the case of building awareness of less-familiar brands.

Role of holistic digital marketing plan to get maximum value in digital channel.

Importance of transferability of brand image across product categories.

Impact of the-related innovation in the area of entrepreneurship marketing.

Studying the relationship marketing be used to attract new customers through social networking sites.

To study the role of smart phone apps to attract and retain customers in the context of multinational corporations.

The role of social media marketing to attract customers to brand of small companies.

To find out the direct online and social media marketing on building customer relationships.

Analyzing the impact of online marketing in connecting with customers.

Does switching to online marketing help businesses in increasing presence and awareness.

Studying the factors that shape consumer wants and demands.

Strong brand image affects the level of customer retention and loyalty.

Studying the emerging concept of color psychology in marketing.

Market orientation and innovation for entrepreneurial businesses.

Finding out the role of safety and security in tourism relationship marketing.

Impact of sustainability goals on the marketing tactics and strategies.

Analysing the current practice of using celebrities in marketing communications.

Studying the interplay of market orientation, marketing capability and digitalization in the context of internationalized SMEs.

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List of Marketing Dissertation Topics for MBA

Post author: myspeakhr
Post category: Topics
Reading time: 4 mins read

We know it is very important to select an appropriate and best title for your dissertation in Marketing. Dissertation is also termed as Project, Thesis, Internship etc in various countries. Select a best title for your MBA thesis will make your work half done. Hence here we have provided you the List of Marketing Dissertation Topics for MBA, BBA and other management course students. This Marketing research topics will give a clear idea in selecting a masters thesis marketing topic. Here you can find sample of Marketing Thesis topics for MBA students. You can find topics related to Consumer Behavior, Digital Marketing, Branding, customer relations, satisfaction and many more.

List of marketing dissertation topics:

Following is the list of marketing dissertation topics which can be also be termed as marketing research topics, marketing project topics, marketing thesis topics etc.

1. “The Influence of Advertising on consumer Buying Behaviour”

2. “The Influence of Advertising on children and its impact on buying Behaviour”

3. “The Mobile Phone Industry – Delivering Value to the Student Segment of the Market – An Indian scenario”

4. “Standardization versus adaptation issues in International Marketing with special reference to FMCG ”

5. “Effecting branding practices and brand recognition”

6. “Effecting branding practices and its impact on brand recognition”

7. “Effectiveness of Marketing Communication Tools on Consumer Decision in selecting specific Credit Cards”

8. “Impact of Brand Loyalty on Customer Satisfaction”

9. “Brand Loyalty – as a tool for Customer satisfaction”

10. “The Impact of Social Media on youth towards Customer buying Decisions”

11. “Advertising as Meaningful Signs on today’s youth segment”

12. “Market analysis a best tool to design marketing strategies for new business organisation”

13. “Strategic Market Analysis of Banking companies and Marketing Activities”

14. “Impact of Marketing Communications Activities practiced by mobile companies on the Behaviour of Loyal Consumer Base”

15. “Are Marketing Methods Becoming Too Intrusive? Does to creates Privacy Issues in India”

16. “Factors Affecting Competition & Success of Smart phones in Smart Phone Industry of India”

17. “Brand Identity And Its Impact On Consumer Behaviour for top textile brands”

18. “Examination Into Youth Brand Loyalty: The ready-made Textile Industry”

19. “A Marketing Plan For A Business Operation In rental car service company”

20. “An Investigation on How Protect A Brand and sustain loyal customers in this competitive network service providers”

21. “An In-Depth study on Role Advertising Agencies- An Indian Perspective”

22. “An Investigation Into The Concept of Relationship Marketing as an effective tool for customer satisfaction”

23. “The role of Relationship Marketing in improving Brand Loyalty”

24. “An In Depth Analysis Into: Consumer Behaviour the first thing to be understood by Indian brands ”

25. “Consumer Loyalty: A study on retail market”

26. “The Effects of Advertising and Its Impact on the Consumption of soft drinks by Young People of India”

27. “Brand Extension strategies- A study on Success story of famous brands”

28. “The Growth of Internet Affects Consumer Behaviour- An Indian approach”

29. “The Extent Of Strategic Ethical Marketing And The Impact Upon The Consumer”

30. “A Study on Consumer perception And Behaviors Towards Traditional Food”

31. “The Perception of Female customers towards Traditional Male Products”

32. “A comparative study of Male and female buying behavior in retail malls.”

33. “A Comprehensive Investigation Of Supermarket Differentiation”

34. “Loyalty schemes Modern tools used for sustaining loyal customers”

35. “Does Celebrity Endorsement Influence Consumers Purchasing decisions An Intensive study”

36. “Customer perception towards post paid and prepaid plans of various service providers”

37. “To What Extent Do Cartoon Characters Influence Children And What Implications Does This have on the buying decision of parents?”

38. “The Impact of offers and discounts on Online Clothes Shopping”

39. “The Effects of Internet Marketing In The Indian Hotel Industry”

40. ” The impact of various online ticket booking sites in Indian hotel Industry”

41. “The aviation industry of India is benefiting/losing profits through various ticket booking sites A comprehensive study”

42. “Customers perception towards websites and Apps for booking of tickets/hotels/restaurants/services etc.”

43. ” Automobile Companies Use CRM To Improve Customer Loyalty – A comprehensive study”

44. “A study of Brand Management as a tool for sustaining market presence by various giant marketers in ______________ industry”

45. “A study on Critical Success Factors of Customer Relationships Management”

46. “A study on the role of Online Shopping in decline of Retail Sales”

47. “The Impact of TQM in Indian Service Industry special reference with hotel industry”

48. “Impact of CRM In Company’s Performance with special reference to service industry”

49. “A study on Online Shopping Factors Affecting Customer Satisfaction with special reference to electronic goods”

50. “Does Size influence Customer expectations A study on customers expectation from large and small hotels in _____________ city”

A List of Great Sample Dissertation Topics in Marketing

Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. However, you need to add something new to make your dissertation notable among all the other existing works. To choose a great topic for your marketing dissertation, look through this list of sample topics. You will probably find something interesting and thought-provoking that will inspire you for a perfect dissertation title.

What factors can influence the marketing strategy success?
Manipulation tactics and consumer behavior: creating a desire to purchase.
Negative effect of advertising on teenagers.
The impact of branding on customer behavior: comparative analysis of Apple and Samsung.
What marketing strategies should be used for hotel business to attract new clients?
The importance of psychographics methods in marketing schemes.
Life style and marketing.
Effective Internet marketing activities: what should we expect in the future?
Social media as an effective tool to promote business.
Does irritating and silly advertising reach customers more effectively than an ordinary one?
The usage of successful brands advertising methods in political campaigns.
Can food product labels influence customer behavior?
Impulsive buying: social and psychological aspects.
What factors can affect the success of a new brand?
The impact of advertising on acquisition of bad habits by teenagers.
Branding and customer satisfaction.
Consumer attitude towards functional food.
Differences in male and female consumer making decision process.
How can celebrities influence consumer buying decision?
What are the most beneficial ways to build customer loyalty?
How do demands change upon generations?
Can effectiveness of advertising depend on a social network?
Can language influence product identity?
Why is it important to know the national culture when promoting the product?
Does gender influence customer buying decision?
The effect of globalization and customer behavior.
How do marketing methods differ across the cultures?
What are the major strategies to attract potential clients?
Should leading brands have products of the highest quality?

If you struggle to start your dissertation, this collection of sample topics will be very helpful for you to formulate your own paper title. It would be better to make your dissertation project a bit more specific, since you will just have no time to investigate a broad topic. It will help you to set precise and clear research objectives and questions.

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Marketing Dissertation Topics – Selected For Year 2023

Published by Alvin Nicolas at November 30th, 2022 , Revised On February 2, 2024

Marketing is a degree course focusing on commerce, lead generation and sales, so you’ll learn much more than creativity when pursuing a Marketing degree.

You will discover how to create spending plans, locate potential customers, penetrate foreign markets and select prices or revenues as part of your marketing degree programme.

Undergraduate, Master and PhD marketing students must complete their dissertation projects before the university awards them a degree.

Many students need help developing compelling marketing dissertation topics that inspire their creativity. The trick is to be mindful of the changes and the latest trends in the marketing industry.

Consider examining brand-new marketing trends so your dissertation project explores a current issue and helps you advance your professional career according to your expectations.

For example, think about the proliferation of social media and online shopping, but also the changes in customer relationships that need special consideration. Your marketing dissertation should provide readers with new, original and focused information.

To help you get started with your marketing dissertation, we have compiled a list of cutting-edge marketing dissertation topics and titles.

You can confidently use these topics because our PhD marketing experts have conducted in-depth research to ensure sufficient literature material is available on these marketing dissertation ideas.

Digital Marketing Dissertation Topics

With everyone going online, digital marketing is booming at present. With the help of effective digital marketing, even a small retail business can achieve great success. For this reason, digital marketing topics are commonly picked by students who want to become certified experts in this field.

Even though students think they are spending their best time on their thesis, choosing the wrong topic can have unfavourable effects and complicate matters.

For this reason, we have created a list of digital marketing thesis topics that will help you choose the ideal topic;

Discuss the factors involved in selecting a brand ambassador.
Check whether marketers are relying too much on digital material to drive sales.
Are consumers still reading long blog posts for promotional purposes, or do they prefer short, inspirational graphics?
Exploring the emerging idea of micro-moments in the world of online business.
Assessing YouTube direct sales potential for vision brands.
For B2B markets, creative digital marketing management.
The unique characteristics of customers’ analytical buying styles in 2022 when they shop entirely online.
How can businesses use social media to nurture relationships with their customers?
The effectiveness and annoyance of chatbots for customer service: helpful or annoying?
An examination of grocery companies’ Instagram feeds.
What is good digital marketing, and what benefits does it offer for business development?
A study compares Facebook ads with Google ads. Which one makes more money?
To assess the value of video marketing within a company’s digital marketing strategy and how it affects customer satisfaction.
Is it worthwhile to analyze customer psychology in the context of digital marketing?
How to evaluate consumer behaviour in a digital media campaign?
Assessing the human factor system of trust using an online retailer.
How does digital marketing change the dynamics of the marketing period and the sale of goods?
The reach of the company page can be increased through the content that food brands post on Instagram.
What impact do landing pages have on marketing? What should land pages not do?
What part do the company’s influencers play in sales, and how does that affect online marketing?

A complete list of: Digital marketing research topics

Brand Marketing Dissertation Topics

Branding is about giving a product a unique name and image in the eyes of the consumer. It is achieved through imaginative advertising that uses a brand concept that runs through every advertisement. Another aspect of branding is the development of a distinctive logo and name for a particular product.

When developing a dissertation on any topic in brand marketing, you need to be creative and pay close attention to the design, message, objectives, transparency and other crucial elements of the brand.

Using a comparison of food retailers in the UK, explore the relationship between perceived risk and brand equity.
Describe the reasons why a new brand initially attracts more exemplary customers.
Do customers understand the core principles of a brand? Starbucks vs McDonald’s is a legal dispute.
What is the impact of someone advertising multiple brands on TV?
How do different product categories affect the relative weight of tangible and intangible brand equity?
The function of word construction in conveying a brand’s message: a strategic analysis of well-known brands.
A case study approach to increasing brand awareness using digital methods.
Knowing your target demographic and fostering good customer interaction are two ways to develop a successful brand when you have fewer resources.
Does the image of a brand change between different industries? The situation of Virgin Cola in the UK.
How does unethical behavior affect a brand’s reputation? The cases of Shell, Nike and Starbucks.
Why is it essential to apply theoretical concepts to branding?
The impact of branding on sales in public transport.
Targeting customers in ethnic markets: The case of Indian food customers of British supermarkets.
How can companies use CSR to strengthen their brand equity? The example of Body Shop.
How can marketing innovations in social media help companies survive?
Why should companies spend more on marketing and brand building?
Can a supermarket’s brand products convey brand equity in low-price departments?
Using social media marketing to build small business brands.
How can companies use applications on smartphones to strengthen their brand value? The legal situation of Starbucks and Café Nero.
The decision-making process of customers vis-à-vis the rules set by stakeholders is the focus of the case study on the TESCO brand model.

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Direct-Marketing Dissertation Topics

Direct marketing is a form of marketing that sells directly to the customer. The company and the customer are the only parties involved in the product/service cycle.

Direct marketing comes in different shapes and sizes, with internet marketing being the most common. Online marketing allows companies to communicate directly with customers and eliminate mediators. This way, companies can learn more about consumers’ needs, wants and opinions about a good or service.

Below is a list of possible dissertation topics for the research area of direct marketing;

How does the length of a voice message affect the effectiveness of telemarketing? An example from the mobile phone industry.
How do Tesco and Body Shop use loyalty schemes to attract customers to direct sales?
Creating a direct marketing information system and evaluating its performance.
In the UK service sector, how does the weighting of different criteria influence online sales change according to the product type?
How can companies benefit from artificial intelligence and its role in direct marketing?
Targeting different nationalities and social classes with racial bigotry and prejudice.
Evaluating the YouTube direct marketing performance of cosmetics companies.
In an increasingly diversified global market, how does telemarketers’ nationality (accent) affect customer response?
Analyze the efficiency and profitability of internet marketing as a direct marketing strategy.
Do customers understand how to defend themselves against questionable direct marketing strategies of social media marketing companies?
What influence does the message length have on direct marketing messages? A comparison between online and offline media
Assessing the importance of consumer data and privacy in direct marketing strategies.
Can direct internet and social media marketing be used to build customer relationships, or is it just a temporary means to connect with new customers?
Can online marketing be used as a more effective technique for a group than for an individual?
What are the differences between offline and online prospecting techniques? The UK airline sector is an example.
The advantages and disadvantages of direct marketing include the use of SMS and email to communicate with customers.
Social media marketing as a tool to attract high-value customers: Benefits and challenges for small businesses.
How much force can change current consumer behavior patterns that deviate from society?
The impact of cultural differences and foreign influences on decision making.
Why do customers stay with Apple Inc. and adhere to global marketing standards? A case study from the market.

Other dissertation topics: Environmental Dissertation Topics HRM Dissertation Topics

Social Media Marketing Dissertation Topics

In an era where most business transactions and purchases are made online, we cannot undermine the importance and benefits of social media marketing to society. Highlight the use of social media for shopping and influencer marketing. Here is a list of SMM Dissertation topics for your review;

Are we breaking US law using Facebook’s marketplace when working with this digital marketing platform?
The discovery of Twitter: Should microblogs be a basis for customer discounts and exclusive notifications?
Why is Facebook discussed more often than other platforms in the context of social media marketing?
Should large companies use youth-oriented social media such as Instagram and TikTok?
The social media copyright debate: What are the pros and cons of posting online, using memes and graphics that are freely available online?
Why should marketers exercise caution when using various posts and comments on social media due to the risks associated with user-generated content?
What benefits and pleasures make beauty brands’ social media content offer?
An examination of food brands’ Instagram posts.
A review of Facebook’s positive, unfavorable and negative user comments and how they influence future conversation engagement.
Why are practical Facebook apps so much less popular than their amusing counterparts?
How do Facebook applications convert users into customers? The relationship between total installs, daily active users and app ratings.
An evaluation of the effectiveness of banner ads on different social media platforms? Facebook, Instagram and Twitter are three examples.
Is online word-of-mouth more effective than offline word-of-mouth? An investigation of customer comments on the internet.
Do social media users behave in the same way as traditional customers?
What strategies do non-profit organizations use to carry out marketing activities on Facebook and other social media platforms?
What are the main differences/ similarities between the social media presence of the NHS and the CDC in the US?
A study on the impact of social media marketing on the popularity of brand posts on Facebook fan pages.
Use, barriers and measurement of social media marketing: implications for marketing managers.
How can companies use social media marketing to influence their customers’ buying habits?
How can social listening help vegan brands with their marketing strategies?

Marketing and Culture Dissertation Topics

Every culture is unique. What is appropriate in one culture may not be applicable in another. For this reason, companies operating in different cultures need to adopt different strategies. Companies must consider the cultural composition of the market before launching a new product.

There is no question that this marketing-related topic deserves study. The following list contains interesting and current dissertation topics in the field of cultures and marketing;

What is the impact of innovation and culture on SME performance in Chinese markets?
Examining the effectiveness of native advertising in the US, UK and China.
What impact does social media have on the corporate culture of the UK fashion industry?
How has globalization changed Toyota’s organizational culture around the world?
The impact of cross-cultural marketing on businesses, with a particular focus on the FMCG sector.
Do values, beliefs, and convictions have an impact on companies around the world?
Applying the marketing mix in a multi-cultural society: evaluating any two civilizations.
Analyzing the same marketing strategy in different markets can lead to business failure.
The impact of cultural diversity on supermarkets in the UK.
How do cultural differences affect marketing communication? The situation of Coca-Cola in India
How do marketers account for differences in “national” culture between regions? Spanish banks in the Basque and Catalan regions.
Does the language have an impact on a brand’s identity? A case of Coca-Cola.
Integrating and evaluating regional differences within national marketing culture.
How does individuality vs collectivism affect mobile phone sales? The People’s Republic of China is an example.
The influence of individuality and collectivism on the purchase of smartphones
Can car manufacturers afford to treat customers as one big homogeneous group?
How can national culture explain the dominance of Scotch whiskey in the world whiskey market?
Analyzing imports and exports to see how culture affects the trade market in the case of General Motors.
How can nations use their own culture to help promote their key exports? France’s Champagne serves as an example.
Discuss how the marketing environment is analyzed.

Consumer Psychology and Marketing Dissertation Topics

Consumer behaviours, which is a marketing focus, can largely be explained with the help of consumer psychology. It shows how consumers behave in the individual phases of the buying process and what reasons they have for their actions. Marketers can develop and implement communication strategies tailored to specific customer groups based on these psychological profiles.

Below you will find some suggested topics for your marketing dissertation in the fields of marketing and consumer psychology;

How does consumer knowledge affect product purchases and purchasing decisions?
Impact of bad advertising on customer behaviors.
Wall-Mart customers’ perceptions of in-store and online shopping.
What motivates customers to buy from Amazon?
What are the benefits and advantages of customer reviews on websites?
How can companies effectively use Big Data to better understand the psychology of their customers?
What do consumers think about green marketing?
Understanding consumer psychology will help you create marketing plans that work.
What impact do marketing research and planning have on sports marketing?
Assessing consumer attitudes and behaviors concerning luxury goods.
What impact does bad word of mouth have on a company’s performance?
How does gender affect how customers of luxury products process information?
What role does motivation play in the buying process? An overview of the UK market for mobile phone ringtones.
How does the gender of luxury product buyers affect selective bias?
What role does education play in functional internet advertising?
Do attitudes and beliefs’ importance differ for low and high-involvement goods?
How does gender affect the way people buy luxury products online?
What influence does social media have on the buying habits of luxury products in the fashion industry?
An analysis of consumer psychology, attitudes, and the marketing of fashion goods
What do consumers think of Burberry’s digital marketing efforts?

Marketing Ethics Dissertation Topics

A challenging issue in the field of marketing is marketing ethics. Marketers should consider marketing ethics when trying to develop successful and profitable marketing campaigns for their companies.

Businesses must adhere to several ethical principles to successfully operate and run marketing campaigns. Any of the following topics could serve as the basis for a dissertation on marketing ethics;

What elements distinguish a consumer’s choice of the most and least socially responsible companies?
Do marketing campaigns influence customers’ purchasing decisions related to a specific cause?
How do companies use PR to recover from consumer boycotts? The situation of Shell and Nestle.
Gender inequalities and their impact on perceptions of corporate social responsibility.
Building corporate reputation and brand equity through multiple CSR initiatives.
The importance of trust in enhancing brand value and corporate reputation through CSR initiatives.
Corporate social responsibility and firm performance. An examination of the function of the market environment and marketing competence.
The impact of a company’s unethical behaviors on sales: Analysis of ineffective marketing campaigns.
The relationship between corporate social responsibility and marketing ethics.
How do publicly available codes of conduct affect consumer purchasing decisions? The situations of The Body Shop, Levi’s and Marks & Spencer.
How can ethical perceptions and intentions when buying affect consumer behaviors? A comparison of chickens kept in battery cages with those kept outdoors.
What is the impact on consumer purchasing behaviors of marketing activities designed with a specific purpose? Starbucks’ Raise a Cup to a Good Cause initiative.
What do consumers demand from companies in terms of ethics?
How do companies deceive customers into increasing sales of their products, and how does this impact their bottom line?
Examining the relationship between corporate social responsibility and marketing ethics.

Also read: Business Ethics Dissertation Topics

Why is it Important to Select the Best Marketing Dissertation Topics

The marketing field is vast and interconnected with many other academic areas, including civil engineering, construction, law and even healthcare. As a marketing student who wants to achieve good grades, developing new ideas and experimenting with established marketing theories is crucial. For this reason, creating a marketing dissertation topic that is clear, rational, and truly addresses a pressing problem prevalent in the industry is critical.

We cannot stress enough how important it is to find a sensitive topic for the study.

If you fail to choose a correct topic, this will affect the amount of time and effort spent on writing your dissertation, as you risk falling into a rejection loop right at the beginning. To develop a topic, consider previous research, consult your supervisor, and get support at this point in your dissertation.

Therefore, when choosing your dissertation topic, it is advisable to make sure that it is original and relevant to the current problems or issues that are interesting enough to warrant further research. Explore marketing topics usually under-researched and step out of your comfort zone. You will be successful if you keep this in mind when researching and considering our marketing suggestions!

How can EssaysUK Help?

Our marketing dissertation experts can suggest several unique and cusotmised marketing topic ideas and examples to help you jumpstart your dissertation project. We also provide several other dissertation services including research proposal writing , dissertation methodology chapter writing , literature review writing , statistical analysis , proofreading and editing , and more.

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How digital marketing transforms typical marketing methods.

Digital marketing transforms typical marketing methods by leveraging digital channels, data analytics, and personalized targeting to reach wider audiences, track campaign performance in real-time, and deliver tailored messages, leading to increased efficiency, effectiveness, and ROI.

Dissertations / Theses on the topic 'Marketing in India'

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Dudková, Klára. "Specifika mezinárodního marketingu na indickém trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16569.

Huang, Ellen M. Eng (Ellen C. ). Massachusetts Institute of Technology. "Compost marketing guidelines for solid municipal waste management in India." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/99599.

Furch, Tomáš. "Marketing společnosti Škoda Auto na asijských trzích." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-165291.

Manalan, Jesudoss, Preedip Balaji Babu, and B. S. Swaroop Rani. "Information Marketing through Library Liaison Programs in India: Perspectives and Concerns." SALIS, Chennai, 2009. http://hdl.handle.net/10150/200628.

Patel, Apurva Ashok. "An analysis of Nescafé in the United States and India." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2390.

Mitchell, Lorianne D. "Protégé Criteria for Mentors in Effective Mentoring Relationships in India Using BRIC." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etsu-works/8302.

Nyrell, Lina, Jimmie Björkman, and Lovisa Petersson. "Formulation Of Marketing Strategy In India : Application of the Global Strategy Formulation Model." Thesis, Växjö University, School of Management and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-6201.

As a part of the strategic planning process a company has to formulate a marketing strategy before entering a new market. For global marketers, formulation of a global marketing strategy is of big importance since it contributes benefits, including raising the efficacy of new-products launches, cost reduction and improving product quality and market share performance. India is a fast growing subcontinent and it is predicted to be among the top five economies in the world by the year 2025. The driving force in the Indian economy is the growing number of people from the middle class, which currently consists of over 300 million Indians. They are consuming progressively more western brands and more and more foreign companies are establishing in the country.

The purpose of this thesis is to get a better understanding of the Indian market in order to formulate a strategy for this market. The thesis aim to identify how a business to business company, with baby products aimed for the upper class segment, should formulate their marketing strategy. To be able to answer our research question we have conducted a number of qualitative interviews, including a focus group interview with potential Indian consumers. The result of our interviews, empirical data along with our collected theory shows that the Indian market is fragmented and diverse. This thesis tells us that a company offering exclusive products should focus on consumers living in urban areas of India. A company should considerate on important aspects when formulating a marketing strategy for the Indian market: Assessment and adjustment of core strategy (choice of competitive strategy), formulation of a global strategy (choice of competitive strategy, choice of segment, marketing in India, the purchase process, culture) and development of global marketing program (degree of standardization).

Angle, Christopher Douglas. "Analysis of the effectiveness of Hughson Nuts' marketing strategies in India and China /." Click here to view, 2009. http://digitalcommons.calpoly.edu/agbsp/3/.

Göthlin, Alexander, and Anna Jacobsson. "A cross-cultural dilemma of standardization or adaptation : A study of Swedish B2B firms marketing activities in India." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35760.

Varadarajan, Balasubramanian. "Branding Strategies of Private International Schools in India." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2589.

Mueller, Santos Milena. "CSR innovation : a comparative study of India and the UK." Thesis, University of Oxford, 2012. http://ora.ox.ac.uk/objects/uuid:fb9bece2-3c66-4afa-aa6c-541e964ebfbc.

Chudleigh, Hannah Elizabeth. "The New Face of Business: Comparing Male and Female Gender Stereotypes in Multi-Level Marketing Facebook Posts in India." BYU ScholarsArchive, 2019. https://scholarsarchive.byu.edu/etd/7513.

Mitchell, Lorianne D. "What Makes an Effective Mentor: A Cross- Cultural (BRIC) Comparison." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etsu-works/8297.

Sengupta, Aniket. "Brand Analyses of Global Brands Versus Local Brand in Indian Apparel Consumer Market." UKnowledge, 2014. http://uknowledge.uky.edu/mat_etds/6.

Das, Mahua. "Exploring the scope and limits of social marketing in public health : a case study of the development of the social marketing approach within the HIV/AIDS programme in India." Thesis, University of Leeds, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.522936.

Van, Sickle John David. "The rise of asthma and allergy in South India: How representations of illness influence medical practice and the marketing of medicine." Diss., The University of Arizona, 2004. http://hdl.handle.net/10150/290053.

Radulovich, Lori Ann. "An Empirical Examination of The Factors Affecting The Internationalization of Professional Service SMEs: The Case of India." Cleveland State University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=csu1228610785.

Albrecht, Carl Edward Archibald. "The old world camel as productive farm animal camel milk - production, processing, marketing with special reference to Rajasthan (India) and Dubai (United Arab Emirates)." Marburg Tectum-Verl, 2005. http://deposit.d-nb.de/cgi-bin/dokserv?id=2851646&prov=M&dok_var=1&dok_ext=htm.

Albrecht, Carl Edward Archibald. "The Old World Camel as productive farm animal : camel milk - production, processing, marketing with special reference to Rajasthan (India) and Dubai (United Arab Emirates) /." Marburg : Tectum, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2851646&prov=M&dok_var=1&dok_ext=htm.

Dilip, Meghana. "Rang De Basanti- Consumption,Citizenship and the Public Sphere." Connect to this title online, 2008. http://scholarworks.umass.edu/theses/77/.

Yagnik, Arpan Shailesh. "Knowledge (K), Attitude (A), and Practice (P) of Women and Men about Menstruation and Menstrual Practices in Ahmedabad, India: Implications for Health Communication Campaigns and Interventions." Bowling Green State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1430829910.

Zieger, Jason Peter. "Rise of the "Indian Doctors": Charity Shaw and the Marketing of Indian Medicine." W&M ScholarWorks, 2008. https://scholarworks.wm.edu/etd/1539626568.

Dewan, Novi. "Indian life and health insurance industry a marketing approach." Wiesbaden Betriebswirtschaftlicher Verl. Gabler, 2007. http://d-nb.info/987455737/04.

Liyawarakhun, Vorapoj. "The online marketing plan for Indra Jewelry Company, Thailand." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2937.

Hayden, Anita Lisa. "Production and marketing of traditional herbs: A plan for developing agricultural opportunities in Indian country." Diss., The University of Arizona, 2001. http://hdl.handle.net/10150/279814.

Williamson, Raya. "A Movement for Authenticity: American Indian Representations in Film, 1990 to Present." Kent State University Honors College / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1494330075140438.

Merritt, Kelsey Ann. "American Culture: Fashion and Sustainability." Kent State University Honors College / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1525679103485635.

Persson, Desirée. "Design av grafiskt material till ett indiespel: Processen att utveckla en logotypoch webbsida till spelet Heathen Quest." Thesis, Högskolan Dalarna, Grafisk teknologi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:du-30014.

Kumar, Arun K. S. "Pricing efficiency in cardamom marketing in India." Thesis, 1988. http://hdl.handle.net/2009/2274.

Indira, M. "An economic analysis of coffee marketing in India." Thesis, 1988. http://hdl.handle.net/2009/2295.

Tsai, Yi-Ting, and 蔡逸婷. "Analysis of the Marketing Communications Strategy of India Dance- A Case Study of 2015 Taiwan Asian Indian Cultural Festival." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/58128200162681164769.

Chuang, Frank, and 莊泰旭. "Quality Model in auto marketing investment study — For example Taiwan & India." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/53868212853387307951.

Thomas, Jacob. "Econometric Studies Of Export Patterns, Demand Parameters And Market Linkages Of Indian Silk." Thesis, 1996. http://etd.iisc.ernet.in/handle/2005/1962.

Saxena, Geetika. "Marketing of financial services by commercial banks- A study of state bank of India." Thesis, 1995. http://hdl.handle.net/2009/823.

Mahapatra, A. K., and Charlie Shackleton. "Has deregulation of non-timber forest product controls and marketing in Orissa state (India) affected local patterns of use and marketing." 2011. http://hdl.handle.net/10962/d1006872.

Varsha, J., Rohitkumar Trivedi, V. Joshi, and A. Daswani. "Does explicit comparative advertising affect Indian consumers’ attitudes towards low and high-involvement product?" 2013. http://hdl.handle.net/10454/15652.

Agastyaraju, Aravind Nagaraju, and Manish Mahato. "Adaptation of Controllable Variables in the Marketing Mix in Relation to Local Culture : A Case Study of Volvo Cars India Limited." Thesis, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-11896.

Schneider, Nadja-Christina. "Tea for Interreligious Harmony?: Cause Marketing as a New Field of Experimentation with Visual Secularity in India." 2020. https://ul.qucosa.de/id/qucosa%3A70901.

Trivedi, Rohitkumar, J. D. Patel, and J. R. Savalia. "Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products." 2014. http://hdl.handle.net/10454/15647.

Quraishi, S. Y. "Role of communication and social marketing in the development of women and children in Northern and western India." Thesis, 1992. http://hdl.handle.net/2009/963.

Pais, Sujay Royson, and 蘇松如. "Relationship Marketing Strategy for Sustainability of Organic Farming Social Enterprises: Farm2food and The Village Store Cases in India." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/zk2275.

Sarup, Vidosh. "Do-it Yourself Market In India : Exploring Development And Servicing Of Demand For Products Related To Household Painting And Carpentry." Thesis, 2008. http://hdl.handle.net/2005/748.

Shrinivas, V. Prasanna. "Cellular Services Market In India : Predictive Models And Assessing Interventions." Thesis, 2006. http://hdl.handle.net/2005/470.

Mokshapathy, S. "The problems and prospects of processed food products in India with special reference to the exports of fruits and vegetables for the period of 1972-73 to 1981-82." Thesis, 1987. http://hdl.handle.net/2009/2110.

Nicolau, Reis David Emanuel. "A PROBLEMÁTICA DOS PREÇOS DE TRANSFERÊNCIA NOS INTANGÍVEIS – ESTUDO DO CASO MARUTI SUZUKI INDIA LTD." Master's thesis, 2015. http://hdl.handle.net/10400.26/11111.

Konwar, Ziko, Nikolaos Papageorgiadis, M. F. Ahammad, Y. Tian, Frank McDonald, and Chengang Wang. "Dynamic Marketing Capabilities, Foreign Ownership Modes, Sub-national Locations and the Performance of Foreign Affiliates in Developing Economies." 2016. http://hdl.handle.net/10454/8640.

Rajan, M. "Indian fertiliser policy: Its impact on production, consumption and marketing." Thesis, 2000. http://hdl.handle.net/2009/4631.

Mohan, Avvari V. "Marketing Programmes And Technological Developments Across Product Life Cycle : An Exploratory Study In Indian Machine Building Sector." Thesis, 1995. http://etd.iisc.ernet.in/handle/2005/1842.

Blanco, Diana Pilar Nova. "Competividad del turismo en Cartagena de Indias Colombia." Master's thesis, 2016. http://hdl.handle.net/10437/7985.

Lohith, C. P. "The Impact of Strategic Marketing on the Innovation Performance of Organizations : A Study with Respect to Indian Micro Small and Medium Manufacturing Organizations." Thesis, 2016. http://etd.iisc.ernet.in/handle/2005/2862.

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Advertising Dissertation Topics

Published by Grace Graffin at January 2nd, 2023 , Revised On August 18, 2023

Are you looking for some excellent advertising dissertation topics to kickstart your marketing dissertation? If yes, your search is over because we have provided several unique and intriguing advertising thesis ideas for you to choose from. But before we begin, lets take a look what is advertising.

What is Advertising?

Advertising aims to promote or sell goods and services to consumers. Marketing communication uses print, audio, visual, and online channels to persuade people to purchase. There are many ways to advertise: from billboards and television commercials to word-of-mouth marketing.

The role of advertising in marketing cannot be overstated. A company’s communication with its consumers determines whether they become high-paying customers. The process involves creating and distributing products and sharing promotional messages to increase sales.

The product is often sold without being sold. Nevertheless, such promotion types also involve making information about it available to the public for free, such as in magazines and newspapers.

Creating advertisements for different brands and businesses is usually done by experienced, trained and qualified people at advertising agencies.

These agencies often work as part of regional, national, or international advertising networks, which may employ designers, web designers, professional writers, and photographers specialising in related fields.

Types of Advertising

Direct advertising.

Advertising of this type is the most common. A company or organisation sends messages directly related to the purchase of a product to its customers. Using a newspaper or magazine ad for maximum exposure is an example of direct advertising.

Indirect Advertising

Another popular marketing strategy is indirect advertising. Promotions and sponsorships create buzz about your product or service indirectly. Television, radio, and print ads are the most common types of indirect advertising.

Email Advertisement

You can interact directly with your customers through email advertisement, which is one of the most profitable forms of advertising. Besides building an email list of your target audience, this will also keep them updated about your new products.

Online Advertisement

It is widely used to reach different types of customers online as one of the most cost-effective forms of advertising. You can leverage the power of online advertising regardless of your size, whether a small catering company or a sizeable b2b retailer and enjoy significant popularity over social media and other online platforms.

Also read: Online Marketing Dissertation Topics

Promotion Advertising

A company uses this type of advertising to promote a product explicitly designed for a specific industry. Using promotional advertising to raise money for non-profit organisations is an excellent example.

Public Relations (PR)

It encompasses all communication between an organisation and its public, including consumers, media, investors, and competitors. In addition to direct marketing, such as press releases and news releases, it advertises in traditional media and promotes your business through social media channels.

Also read: Public Relations Dissertation Topics

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List of Dissertation Topics For Advertising

All B2B and B2C businesses rely on advertising for a significant part of their revenue.

Keeping up with the latest trends in advertising dissertation topics is the best way to stay current with the advertising industry.

These inspirational advertising dissertation topics will help you get started if you’re thinking about writing your dissertation on advertising. Further, we have selected the best marketing dissertation topics so that you can get a perfect one conceived by combining marketing and advertising topics.

Evaluating return on investment through social media marketing
Exploring how viral videos have affected traditional advertising techniques
Factors affecting product recall rate by consumers
Brand Image, Brand Management, and Brand Strategy
Customer Satisfaction, Loyalty, and Word-of-Mouth Behaviors
The Effect of Advertising on Consumer Behavior
The effects of mobile ads on purchase decisions
The Effect of Advertising on the Media Industry
The Role of Advertising in the Pharmaceutical Industry
Study the ways that marketing can enhance both present and future fashion store performance.
Identify the primary marketing techniques used by American businesspeople who are entering markets with limited experience.
Advertising, Consumerism, and Gender Issues
The Role of Consumers in the Development of the Global Economy
The reasons for consumers to buy advertised products and services
The effects of advertisements on the economy, society, and culture
Public Relations Research Methods & Techniques
The development of advertising in the past
The role of advertising in marketing management
Advertising and Branding Strategies
Advertising and Commercialization of Music
The advantages and disadvantages of advertising
Explore the elements that influence consumers’ decisions to buy cosmetics.
A detailed study of the best marketing tactics for new businesses.
Determining how much millennials know that gambling advertisements are displayed on internet platforms.
Contrasting digital advertising tactics for various organisations throughout cultures.
The effects of cartoons that encourage good behaviours on parents’ and kids’ purchasing decisions.

Advertising has been a part of business for decades. Whether it is posters, billboards, radio, television, or social media, all forms of advertising aim to attract customers.

Whatever topic you choose for your advertisement dissertation, make sure to do proper research and begin your writing with a hook. You can expand your understanding of this topic by reading books on advertisements, such as 7 Rules of the advertisement or the Wizard of Ads.

Advertising campaigns like these not only advertise the product but also encourage people to buy it. You can expand your customer base and bring your product into the spotlight if you advertise the right way.

Check out these great advertising dissertation topics if you need some inspiration. If you’re creative and persistent, you’ll be able to find a topic that suits your interests and tackles an important advertising issue. Once you get your desired topic and may need assistance writing an outline for your dissertation , our experts are available 24/7 for you.

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How to find dissertation topics about advertising.

For dissertation topics about advertising:

Analyze emerging ad trends.
Investigate ethical concerns.
Examine cultural influences.
Explore digital marketing shifts.
Survey consumer behavior changes.
Consider ads’ psychological effects.

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Dissertation Topics

Updated on
Apr 24, 2023

The final step in a PhD or Master’s course is the submission of a dissertation . A dissertation is a research paper that summarises the research conducted and includes findings either on a question or a topic chosen by the student. It is important as it demonstrates a student’s knowledge of the subject and ability to use research methods to define a topic. Students are required to select a dissertation topic of their choice. Choosing a topic can be confusing so this blog helps you understand how to narrow down a dissertation topic and provides a list of dissertation topics in various disciplines.

This Blog Includes:

Empirical dissertation, non-empirical dissertation, different types of research methods for dissertation, how to choose a dissertation topic, list of dissertation topics subject-wise, economics dissertation topics, mba dissertation topics, medical dissertation topics, arts and humanities dissertation topics, law dissertation topics, science dissertation topics, social science dissertation topics, psychology dissertation topics, dissertation topics in education, what makes a good dissertation topic, types of dissertation.

There are mainly two types of dissertations- empirical and non-empirical. The choice of the dissertation depends mainly on your field of study.

An empirical dissertation involves collecting data and researching through methods where conclusions of the study are strictly drawn from concretely empirical evidence, and therefore “verifiable” evidence. It focuses on collecting and analyzing original data. Students can conduct research using qualitative and quantitative research methods like case studies, surveys, observation, laboratory experiments, and interviews. Empirical research tests hypotheses in order to arrive at valid research outcomes and assumptions are tested.

A non-empirical dissertation involves the use of theoretical data and working with existing research or other texts, presenting original analysis, and argumentation, but there is no original data. It focuses more on theories, methods, and their implications for educational research. Non-empirical research theorizes the logical assumptions of research variables and assumptions are entirely theorized.

Also Read: Dissertation Topic in Finance

Two types of primary research for the dissertation include qualitative and quantitative research methods:

Quantitative Research Methods gather information through numerical data. It is used to quantify opinions, behaviors, or other defined variables. It can be used to study a large group of people. The information is gathered by performing statistical, mathematical, or computational techniques. Examples of quantitative research methods include surveys, experimental research, correlational research, longitudinal study, cross-sectional, causal-Comparative research, descriptive research, etc
Qualitative research methods gather non-numerical data. It is used to find meanings, opinions, or underlying reasons from its subjects. It is associated with studying human behavior from an informative perspective. It aims at obtaining in-depth details of the problem. Examples of qualitative research methods include case studies, Observational methods, one-on-one interviews, focus groups, text analysis, etc
Mixed method research is where quantitative and qualitative methods of research are combined

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Digital Commons @ USF > Muma College of Business > Marketing > Theses and Dissertations

Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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Press release

India’s influencer marketing industry estimated to reach inr3,375 crore by 2026: ey – collective artists networks big bang social report, mumbai 2 april 2024: highlighting the influencer marketing trends in india, the latest report by ey and collective artists network’s big bang social indicates that the industry is poised for a significant growth..

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State of influencer marketing in india.

Instagram and YouTube are the most preferred platforms for consuming content.
75% of brands expect to consider influencer marketing as part of their marketing strategy.
47% of brands preferred to drive influencer campaigns with micro and nano influencers due to the lower cost per reach.

Mumbai, 2 April 2024: Highlighting the influencer marketing trends in India, the latest report by EY and Collective Artists Network’s Big Bang Social indicates that the industry is poised for a significant growth. The report titled ' The State Of Influencer Marketing in India ', states that influencer marketing in India is expected to surge by 25% in 2024, reaching INR2,344 crore, and further expand to INR3,375 crore by 2026. These projections underscore the continued growth and immense potential of the influencer marketing industry, presenting ample opportunities for brands, marketers, and influencers alike.

The report highlights a crucial insight: with 50% of mobile usage dedicated to social media platforms, integrating influencer marketing into communication strategies is essential for marketers. In addition, it is expected that there will be 740 million active smartphones in India by 2030. Consequently, 3 out of 4 brand strategies are expected to include influencer marketing. Brands prioritize engagement rate and the quality of the target audience when selecting influencers, recognizing the importance of authentic connections in reaching their desired audience.

Reflecting on the key findings of the report, Amiya Swarup, Partner, Marketing Advisory, EY India said, “In today's rapidly changing Indian society, citizens face transformations in various aspects - be it societal norms, career paths, financial strategies, or cultural shifts. Influencers are stepping in to provide guidance, reassurance, and advice, effectively assuming the role of contemporary heroes. Coupled with the projected growth in influencer marketing, it's clear that influencers now define an unprecedented era of knowledge and impact, while also unlocking vast opportunities for brands and marketers.”

The report further reveals that the growth of influencer marketing is anticipated to be driven by lifestyle, fashion, and beauty categories. Further insights from the survey indicate that sectors such as automobiles, e-commerce and FMCG are expected to increase spending on influencer marketing the most.

Vijay Subramaniam, Group CEO and Founder, Collective Artists Network shared, “It is heartening to see that brands are recognizing the potential of the creator economy and are increasingly investing in influencer marketing, with sectors like FMCG, automobiles and consumer durables leading the way. This report should serve as an invaluable resource for brands seeking to harness the power of influencer marketing to connect with their audience, drive engagement, and achieve sustainable growth in the dynamic and competitive landscape of the Indian market.”

It was found that marketers must strike a strategic balance between mega/ macro influencers to drive awareness and brand loyalty, while also tapping into the power of micro/ nano influencers to drive engagement. Interestingly, nano influencers had the highest engagement rate compared to other influencer categories. It is important to note that 47% of brands preferred driving influencer campaigns with micro and nano influencers due to the lower cost per reach.

Challenges were reported from both the brand side and influencer side. The biggest challenge for marketers was determining the ROI of their influencer marketing campaigns, while building a loyal audience and maintaining credibility were the top two challenges for influencers.

Key insights:

75% brands are expected to consider influencer marketing as part of their marketing strategy.
56% of the brands invested more than 2% on influencer marketing.
70% of brands plan to keep their influencer marketing budget the same or increase it in 2024, with half planning to increase it by up to 10%
77% brands believe that their agencies are fairly equipped to drive influencer marketing campaigns.
71% of brands engage with influencers on a fixed fee model and 29% are exploring performance linked models to drive influencer accountability.
77% of influencers reported income growth in the past two years and 86% of influencers expected over 10% increase in their income over the next two years.

Anurag Iyer, CEO, Big Bang Social commented, “ India is often described as a young and aspirational country, and as one of the fastest-growing major economies in the world, it is a complex time to be an Indian. In the world of digital marketing, where getting 2-3 mins of attention from a consumer is a massive challenge, creators are able to capture undivided attention with their creativity. May this report serve as an invaluable resource for brands seeking to harness the power of influencer marketing to connect with their audience, drive engagement, and achieve sustainable growth in the dynamic and competitive landscape of the Indian market.”

This report reflects the findings from survey of CMOs, creators, agencies, and individuals.

Download the pdf

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EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.

For more information about our organization, please visit ey.com .

About Big Bang Social

Big Bang Social, the pioneering creator super-app from the house of Collective Artists Network, adopts a visionary tech-centric approach merging industry expertise with a premium creator network, delivering unparalleled creative and commercial value. Experience the future of creation as we seamlessly integrate cutting-edge tech with traditional talent management, driving advertising, commerce revenues, and offering robust offline support for brands and creators. Join us in this creative revolution, where limitless innovation meets unmatched opportunities for creators to thrive.

Press contacts: EY Nishtha Sharma +91 9819326284 [email protected]

Big Bang Social Mausam Shah +91 97691 00595 [email protected]

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EY is a global leader in assurance, consulting, strategy and transactions, and tax services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

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India’s influencer marketing industry expected to reach Rs 3,375 crore by 2026, reveals EY – Collective Artists Networks Big Bang Social Report

75% of brands are expected to consider influencer marketing as part of their marketing strategy while 70% of brands plan to keep their influencer marketing budget the same or increase it in 2024.

56% of the brands invested more than two percent in influencer marketing

Influencer marketing in India is expected to surge by 25% in 2024, reaching Rs 2,344 crore, and further expand to Rs 3,375 crore by 2026, according to a joint report by EY and Collective Artists Network titled ‘The State Of Influencer Marketing in India’. The projections underscore the continued growth and potential of the influencer marketing industry, presenting opportunities for brands, marketers, and influencers alike.

The report highlights with 50% of mobile usage dedicated to social media platforms, integrating influencer marketing into communication strategies is essential for marketers. In addition, it is expected that there will be 740 million active smartphones in India by 2030. Consequently, three out of four brand strategies are expected to include influencer marketing. Brands prioritise engagement rate and the quality of the target audience when selecting influencers, recognising the importance of authentic connections in reaching their desired audience.

“In today’s rapidly changing Indian society, citizens face transformations in various aspects – be it societal norms, career paths, financial strategies, or cultural shifts. Influencers are stepping in to provide guidance, reassurance, and advice, effectively assuming the role of contemporary heroes. Coupled with the projected growth in influencer marketing, it’s clear that influencers now define an unprecedented era of knowledge and impact, while also unlocking vast opportunities for brands and marketers,” Amiya Swarup, partner-marketing advisory, EY India, said.

The campaign has been conceptualised by Grapes

Furthermore, 75% of brands are expected to consider influencer marketing as part of their marketing strategy while 70% of brands plan to keep their influencer marketing budget the same or increase it in 2024, with half planning to increase it by up to 10%. Additionally, 77% of brands believe that their agencies are fairly equipped to drive influencer marketing campaigns.

The report further reveals that the growth of influencer marketing is anticipated to be driven by lifestyle , fashion, and beauty categories. Further insights from the survey indicate that sectors such as automobiles, e-commerce and FMCG are expected to increase spending on influencer marketing the most.

“It is heartening to see that brands are recognising the potential of the creator economy and are increasingly investing in influencer marketing, with sectors like FMCG, automobiles and consumer durables leading the way,” Vijay Subramaniam, group CEO and founder, Collective Artists Network, said.

Moreover, 77% of influencers reported income growth in the past two years and 86% of influencers expected an over 10% increase in their income over the next two years. 56% of the brands invested more than two percent in influencer marketing.

Challenges were reported from both the brand side and the influencer side. The biggest challenge for marketers was determining the ROI of their influencer marketing campaigns while building a loyal audience and maintaining credibility were the top two challenges for influencers.

“In the world of digital marketing , where getting two to three minutes of attention from a consumer is a massive challenge, creators can capture undivided attention with their creativity,” Anurag Iyer, CEO, Big Bang Social, said.

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