job responsibilities of marketing manager in education sector

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About Marketing & Sales Professionals in the Education Industry

Is it possible to work as a marketing & sales professional in the education industry? Can I join the education industry and utilize my past work experience? Is working in the education industry a good financial decision?

These are a few of many questions that might come into your mind when you think about having a career as a marketing & sales person in the education industry. But the good news is, the answer to all the above-mentioned questions is - YES!

If you’re wondering how? Keep reading!

The two hot-potato terms that colleges and universities used to avoid were Marketing & Sales. But in this competitive and borderless business environment, efficient sales and marketing operations are extremely important. And the education industry can’t afford to be left behind on these terms.

Marketing in the education sector is all about sharing knowledge with the purpose of building trust. It is used for establishing credibility and trust with parents and students. While marketing is about introducing and promoting the products & services, the sales department is responsible to bring in the revenue generated through marketing.

Now, you might be thinking about how to join the education industry as a marketing & sales professional?

You can work with any school, ed-tech organization, educational institution, educational consultancy, and even start your own business. There is a dire need for people in the industry coming from a corporate background, especially, from marketing and sales. Every independent organization, even yours (in case you run) requires lower investment and lesser working capital to see higher returns and greater rewards. And to help achieve this milestone, a marketing & sales expert plays a major role.

Career Prospects

Marketing in the education industry doesn’t mean just plugging a product or service. It includes providing information to students/ parents on a certain topic, industry or product. It’s a technique that requires skilled & professional marketers who cannot only resolve the queries of students and parents but also help them with the best solutions.

When it comes to the career prospects of marketing & sales professionals , the scope is vast. The education industry is booming in India. Both public and private schools emphasize on quality education.

With lakhs of schools and institutes in the country, the demand for professionals who can understand the education system, promote it, and manage its resources is steadily increasing. There was a time when schools/ colleges used to rely solely on their reputation and word of mouth. But now, millennial parents are more tech-savvy and conscientious decision-makers. Therefore, there’s an ever-growing demand for marketing professionals in the education sector.

• A Bachelor’s/ Master's Degree
• Training in College Admission Counselling
• A License to Work

An admission counsellor informs students and their parents about the education and courses offered, the admission process of the school or college, the expertise of the faculty, fees and scholarships, and other related aspects. They work at reputed colleges/ universities to recruit students, assist them with admission paperwork, establish outreach programs, and more. Not only colleges, but admission counsellors also work at the school level to assist students with the college application processes.

Admission consultants have a variety of responsibilities at school and college levels. They work to enhance the visibility of the institution and invite potential applicants. They guide students at every stage, from school level to college and even while choosing professional course options.

• Investigating the market and understanding the education industry trends
• Identifying potential clients
• Providing appropriate ed-tech products
• Helping clients with optimal and quality educational services
• Attracting consumers by targeting their needs and aspirations
• Adapting the needs, expectations and demands of clients
• Promoting optimal efficient management
• Bachelor’s/ Master’s degree
• Excellent communication skills
• Knowledge of the education industry trends
• Leadership skills
• Creativity and problem-solving skills
• Adaptability
• Attention to details
• Interpersonal Skills
• Training in the education industry

Jobs & Salary

A Marketing & sales professionals implement various strategies to promote valuable educational content. They provide a better way to reach students/ parents and gain traction.

Being in the same profession, they can work for:

School Marketing: Students and parents have become tech-savvy. They explore every possible solution and accordingly make decisions. Therefore, they require marketing professionals to let the world know about what facilities they offer, what services they provide, and more.

Social Media Marketing for Different Institutes : Today’s world is digital. Parents and students spend a lot of time on social media sites. Therefore, colleges/ institutes want to establish a great presence on these sites. They want to let them know about every service. Here, the marketing & sales experts play an important role to attract students/ parents.

The Promotion of Educational Apps: The current educational app market is so competitive. To create the best marketing strategy and get ahead of the competition, various educational institutions hire marketing experts.

Marketing & sales experts have become important professionals in the education industry. Schools/ institutes pay them well. The average salary of a marketing and sales person starts from 4.0 and 5.0 LPA in India. Freshers usually start their career from this range which increases with experience.

Pros & Cons

Marketing as a career in the education industry is booming. Traditional marketing & sales strategies relied on attracting students/ parents on a small scale. However, the new marketing techniques provide real-value content to the clients in an effective manner.

Being in such an honourable and rewarding profession, the job also has the best and worst aspects to it. Take a look:

• As the education sector is evergreen, you will be a great in-demand
• You will get substantial exposure
• You can utilize your previous experience and gain a new work experience
• Increase your earning potential
• Open your educational consultancy
• Enjoy enviable job security
• Benefit from industry perks
• Establish lifelong bonds
• Have to prove your potential and skills
• School budgets are often limited
• You need to give extra time than a 9 to 5 job
• You may feel overloaded with work sometimes

Testimonials

Supti Karmakar

Getting into Career counselling was actually not difficult, though I was from an HR and Education background. It is more about understanding the needs of the students and matching their requirements with our products and services and helping them. So even if you are from a Marketing & Sales background, the education industry is definitely a good option, as at the end of the day you need to market the products and services that you offer. Actually, marketing is a very important skill to have to be successful in this field.

Padmavathi Devarakonda

Marketing is a core element of any industry. Therefore you will have plenty of opportunities in the educational sector also. If you are from a marketing or sales background, you have an edge over others. As you already have the skills like good communication, identifying needs of the customer, use of digital media, research and analysis, thinking creatively etc, you can be equally good in the educational sector too!

Raksha Kamani Kejriwal

Sales and marketing is an essential part of any industry. Since the education industry has become one of the most demanding and growing industries in the world, with effective sales and marketing people, any educational Institution can grow. It is the most effective way of providing a detailed understanding of the need of such customers and ensuring that the Institution addresses these needs in an efficient and comprehensive manner.

Frequently Asked Questions (FAQs)

How do I become a professional marketer?

• Relevant Bachelor’s/ Master’s degree
• Exceptional communication skills

Is marketing a good job in the education field?

Technology has evolved so quickly. Therefore, there’s a growing demand for marketing & sales professionals. From schools, colleges to universities, even ed-tech consultancy search for the best marketing and sales people to grow their business. Hence, in the ever-green education industry, the need for marketing & sales professionals will never end.

How can I succeed in education sales?

• Good communication skills
• Interpersonal skills
• Knowledge about the industry
• Convincing skills
• Training or certification in the education industry

Once, you are skilled enough, work on the below points:

• Connect with different schools
• Focus on learning and organizational systems
• Analyze data-driven results

How to Write a Marketing Manager Job Description: Important Skills and Role Responsibilities

No matter your industry, there are similar requirements and responsibilities that link all marketing managers together. In order to write a stellar marketing manager job description , you’ll need to know common career paths, role expectations and the tools they use to succeed. We’ll cover all that in this article.

Table of Contents

• What Does a Marketing Manager Do?

Marketing Manager Skills and Responsibilities

Marketing manager salary information, marketing manager job description template.

• Five Marketing Manager Job Description Examples

Access our entire library of templates for your open roles.

What Does a Marketing Manager Do?

Marketing managers are responsible for creating content that attracts target personas and converts leads into customers. In order to gain the skill set needed to succeed in this role, marketing managers typically have prior experience in an entry-level marketing job, such as a marketing coordinator, marketing specialist, content marketer or a similar role.

What Is a Marketing Manager?

Additionally, marketing managers may have a bachelor’s degree in marketing, business management, communications or the equivalent in experience. Depending on the role, marketing managers may require a master’s degree or the equivalent in experience. It can also be helpful to seek out applicants who are familiar with using a few types of marketing tools, such as:

• Customer Relationship Management (CRM) Tools
• Search Engine Optimization (SEO) Tools
• Data and Analytics Reporting Tools
• Social Media Tools
• Content Creation Tools
• Email Marketing Tools
• Lead Generation and Capture Tools
• Marketing Automation Tools

Marketing managers are often responsible for managing all or many of the marketing channels utilized at a company, including but not limited to print and digital media campaigns, email marketing, social media marketing, content marketing, webinars, events and more.

Top Marketing Manager Skills

• Able to manage marketing campaigns
• Capable of coordinating email and social media marketing strategy
• Well-versed in a variety of content creation tools
• Identifying marketing qualified leads
• Monitoring and analyzing data related to lead generation
• Willing to collaborate with other teams

A large part of their role involves collaborating with the sales team to ensure marketing qualified leads (MQL) are funneled to the sales team based on defined target personas. The better marketing managers are at identifying MQLs, the more efficient the sales team can be at identifying sales qualified leads and converting them to customers.

Content Marketing Tools

Many marketing managers need to be well-versed in a variety of content creation from short social media content to long-form eBooks and webinars so that they can tailor their strategies to better attract different audiences. 

• Google Docs

Social Media Marketing Tools

At larger companies, there may be more specialized roles for different channels, like a social media marketer and an email marketing specialist, who may report to the marketing manager or director. That’s why having a marketing manager who knows how to use these common social media marketing tools can be a boon:

• Sprout Social

Search Engine Optimization Tools

To continuously improve their strategies, they need to be skilled in monitoring and analyzing data related to lead generation, engagement, funnel tracking and automation to name a few. In order to help marketing managers optimize their efforts, there are a variety of online tools and automation platforms like these search engine optimization tools:

• Google Analytics
• Google Search Console
• Screaming Frog

Including salary information on job descriptions helps candidates determine whether or not a role is within their salary expectations, saving you time reviewing applications that won't work out in the end.

To give you a better idea of what marketing managers expect to make, we’ve included average salary information from seven major hiring markets in the United States . To further your research, click on the links below.

• Austin, TX: $97,309
• Boston, MA: $95,212
• Chicago, IL: $92,931
• Colorado: $80,498
• Los Angeles, CA: $97,430
• New York, NY: $99,266
• Seattle, WA: $89,550

Cross market average salary for a marketing manager: $89,112

We’ve created a customizable marketing manager job description template for you to take with you and tailor to represent your specific role.

Again, please make sure to alter this template to better reflect the responsibilities and requirements of your team and incorporate some personality. 

Company Bio

Use this section to provide a high level overview of your company, culture, perks and benefits, career development opportunities and anything else that will get candidates excited about your company .

Responsibilities

• Set annual and quarterly marketing goals and monitor performance of lead generation, funnel performance, meetings booked, engagement, product launches and automation.
• Own all marketing channels, including email campaigns, social media, SEO, pay-per-click, events, PR, webinars, product releases and inbound/outbound marketing strategies.  
• Align sales and marketing goals to create accurate target personas, build prospect lists and segment audiences.
• Establish and allocate a marketing budget and resources to different channels based on performance metrics.
• Continuously track lead flow to ensure Sales channels are managed and customer success remains top priority.
• Create stellar short and long-form marketing content from emails to social media campaigns, webinars, articles and eBooks.
• Build relationships with other marketing professionals in the industry and continue learning about industry trends.
• Collaborate with internal Marketing, Sales, Operations, Content and Design teams and report directly to the Marketing Director.

Requirements

• X years experience in demand generation, account-based marketing, field marketing or digital marketing.
• X years experience in a leadership position managing other employees.
• Bachelor’s or Master’s degree in marketing, business management, communications (or similar degree) or the equivalent in experience. 
• Experience with inbound, digital or content marketing creating long and short-form copy for websites, white papers, social and digital assets.
• Ability to analyze data and present it in simple terms to stakeholders.
• Strong communications skills in writing, speaking and presenting. 
• Knowledge of [insert your tools or platforms].

Include a portfolio of successful events, webinars, social media campaigns, email campaigns, etc.

Five Marketing Manager Job Description Examples

Now that you know what to look for in a marketing manager, let’s see how a few companies put that information into cohesive job descriptions. You’ll notice we’ve redacted some information to respect the privacy of the companies that originally posted them.

1. Marketing Manager, Account Based Marketing

This role is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts. They will act as a liaison between marketing and sales teams to develop 1:1, and 1: few tactics designed to penetrate targeted accounts.

The ABM manager leads and builds marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics as well as managing third-party vendors to meet pipeline requirements of account segments. You should be creative, client-focused, innovative and dedicated.

• Work with Demand Gen Director to develop, implement and scale target account strategy to support account-based selling.
• Develop and implement pipeline generation and acceleration programs for specific, targeted accounts and contacts jointly with sales.
• Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities.
• Interface with sales to determine sales enablement needs, and work with product marketing to develop tools, programs in a box, training and content.
• Evaluate, select and manage vendors that contribute to local demand creation programs including [redacted].
• Communicate and educate the sales team on plans and outcomes.
• Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments.
• Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner.
• Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.
• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
• Minimum of 2 years experience in a B2B demand generation, ABM or field marketing role.
• Bachelor’s degree.
• Proven track record executing innovative and multi-part event and demand generation programs.
• Attention to detail and discipline to follow established policies and processes.
• Proven track record with account-based marketing programs and large account selling teams.
• Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising and social networking.

2. Senior Marketing Manager, Go-to-Market Strategy

This role will develop and execute a go-to-market strategy aligned with practice goals. You will be responsible for managing day-to-day activities associated with creating high-end thought leadership, including white papers, articles, speaking events, case studies and videos, event management and logistics for tradeshows and conferences as well as internally hosted client events, and creating messaging that highlight our differentiators and tell our story.

We are looking for someone that brings passion and new ideas to the table, understands the value of ROI and how to measure the impact of marketing, and is a strategic business partner willing to work across all levels to achieve goals. This position will work closely with members of the marketing, business development, [redacted], and leadership teams.

• Conduct market research and competitor analysis to help inform practice strategy.
• Design and execute our go-to-market strategy across all target audiences [redacted].
• Research, evaluate, and build business cases around new marketing opportunities.
• Manage marketing execution for the firm’s [redacted] practice, including thought leadership, events and tradeshows, business development support and marketing campaigns.
• Manage content creation across all categories – blogs, white papers, case studies, videos, etc. including writing content on behalf of our leaders.
• Interest and availability to attend [redacted] events.
• Assist with internal and external marketing communications.
• Partner with leadership to execute pre- and post-event outreach for events and develop targeted campaigns
• Measure, analyze, and report on ROI across marketing campaigns and initiatives.
• Manage ongoing [redacted] marketing budget
• Lead client nurturing campaigns to stay top of mind [redacted].
• Partner with leadership on marketing [redacted] assets through innovative marketing techniques and programs.

Qualifications

• Bachelor’s degree in business, communications, marketing/advertising (or related field of study) required.
• 10 years of integrated B2B marketing experience, preferably [redacted].
• Strong writing and editing skills as well as verbal communication skills.
• Proficient in Microsoft Office Suite software
• Experience working under tight deadlines and a fast-paced environment.
• Ability to manage projects from conception through completion.
• Ability to work both independently and within a team environment.
• Very organized and ability to manage time, relationships, schedule multiple meetings, and stay on top of multiple communications.
• Strong analytical skills, ability to solve problems, and attention to detail are key.
• Client-facing experience a plus.

3. Senior Marketing Manager

We are looking for a Marketing Manager who will be responsible for developing, executing, and overseeing our overall brand and marketing strategy, including tactical implementation. This is a hands-on position that will develop with multi-channel, multi-touch, marketing programs, including email campaigns, social media, conferences and events, PR releases, website and inbound strategies.

We are searching for someone who can share our story through compelling content and drive pipeline growth. The ideal candidate thinks strategically while getting into the weeds and brings a positive energy to the team. This person should build a marketing strategy to meet our company goals while launching into execution. 

• Planning, development and execution of strategic marketing initiatives to build pipeline and drive revenue for enterprise and consumer business.
• Manage digital marketing campaigns and vendors through a variety of channels, including but not limited to, web, SEO, pay-per-click, social and email.
• Develop and execute a PR and thought leadership strategy in both existing and new markets.
• Execute tactical marketing efforts that support overall strategy, such as writing, editing, building frameworks for new strategies.
• Oversee all conference/event marketing strategy and tactical implementation of pre, post, and onsite marketing involvement.
• Work with enterprise and consumer teams to segment audiences for tailored communication.
• Create, measure, track and analyze marketing campaigns to understand customer behavior and overall marketing success.
• Manage campaign budgets and vendor relationships.
• Identify and manage third-party suppliers.

Preferred Experience

• 6+ years marketing experience with emphasis on digital marketing.
• 2+ years of proven leadership experience.
• Driven and motivated to work in [redacted].
• Interest in taking bootcamp yourself to gain technical skills and better understand the [redacted] industry.
• In-depth experience in planning and executing marketing programs, including email campaigns, social media, conferences and events, PR releases, website, and inbound strategies.
• Aptitude in current digital marketing technologies and best practices in optimization for digital channels.
• Strong understanding of lead generation best practices.
• Website management experience; Webflow and HTML experience a plus.
• Experience or quick to adapt with Hubspot and Salesforce.
• Experience working under tight deadlines and in a fast-paced environment.
• Strong project management, communication, organization and collaboration skills.
• Driven and motivated to help grow a start-up in a team-centered environment.
• Bachelor’s Degree in Marketing or related discipline.
• Legally eligible to work in the United States.

4.   Marketing Manager, Demand Generation

We are looking for a demand gen marketer to join our team. At [redacted], we’re all about driving results and creating experiences that surprise and delight our future and existing customers. If you’re a marketer who loves demand gen funnels, understands the customer journey and uses both sides of your brain to create creative campaigns that grab people’s attention and get them to take action.

At the same time you should also enjoy digging deep into data to understand the impact of each campaign. In this role you will be measured for success based on three metrics, net new contacts added, and number of engaged existing contacts and number of meetings booked for our sales team as a result of your campaigns.

What You’ll Be Doing

• Develop compelling multi-channel marketing programs to support the demand generation needs of our sales team.
• Create and optimize Marketo nurture streams based upon areas of interest indicated by web behavior as well as where our next customers are on their customer journey.
• Develop, execute, promote and produce strong webinar campaigns that resonate with our audience and drive registrants, attendees and on-demand consumption.
• Broadcast our product team’s newest innovations to generate demand within our prospect database and within the marketing and sales market.
• Establish intimate knowledge or our database of marketing leads to uncover where opportunities for engagement exist within the database.
• Understand where marketing and sales professionals are getting their information today and build partnerships, co-marketing, and sponsorship opportunities to run campaigns that capture new leads into the database.
• Measure and analyze dashboards to understand where opportunities for further optimization and engagement exists.

What Type of Skills You’ll Need

• Solid knowledge of demand generation funnels and tactics used at each stage within the funnel.
• Experience using Marketo, Salesforce, Google Analytics a plus.
• Strong written and verbal communication skills.
• High energy and a positive attitude.

5.  Marketing Manager, Global Campaigns

The campaigns manager is responsible for driving integrated global marketing campaigns that support the entire buyer’s journey including top of funnel, mid funnel and upsell / cross sell programs. The qualified candidate will be a driven and engaged marketer with a successful track record of developing global campaigns through an omni-channel, needs-based, and highly personalized approach. They will be highly skilled at program management and hold best-practices in campaign execution.

What We Want You to Do

• Planning with key marketing leaders across Product Marketing, Geo Mktg, Digital, Content, Design, Communications, Customer Marketing and Sales Development.
• Develop a campaign plan including goals, objectives, target audience/personas, messages, tactics, key partners, and asset requirements - across the entire buyer’s journey.
• Create and oversee the campaign calendar.
• Yearly, quarterly and periodic plan reviews and updates as needed.
• Program manages deliverables and activities for our integrated marketing campaigns.
• Drives development of key assets including whitepapers, website content, online assets, event kits, etc.
• Regularly drives meetings with virtual global key execution stakeholders across Field Marketing, Digital, Sales Development, Communications, Customer Marketing, Content and Design to ensure activities are being executed and provide updates on assets being delivered, and in planned.
• Coordination with key strategic partners for activities and content development.

Reporting and Optimization

• Establish goals and KPIs for campaigns based on historical or projected results, and tie back actual performance and revenue impact.
• Track and report out results across the entire buyer’s journey.
• Tracks DB health and growth for key personas.
• Test and optimize messaging and assets.

Basic Qualifications

• Experience driving global persona campaigns that support the entire buyer’s journey – omni-channel, personalization, needs-driven.
• 3-5+ years of marketing experience at a B2B company, preferably in [redacted].
• Bachelor degree in business or related field.
• Experience supporting events, trade shows, digital / online and sales development.

Preferred Qualifications

• Experience working cross functionally with key groups such as product marketing, field marketing, digital marketing, communications, sales, finance, etc.
• Marketing a [redacted] product.
• Knowledge and experience marketing to [redacted] personas.

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Marketing Manager

Job summary:.

The Marketing Manager will coordinate and develop marketing policies, programs, and campaigns.

Supervisory Responsibilities:

• Recruits, interviews, hires, and trains new staff in the department.
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees in accordance with company policy.

Duties/Responsibilities:

• Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
• Conducts pricing research and analysis to ensure competitive product and service pricing.
• Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
• Analyzes and evaluates financial aspects of product development.
• Collaborates in the development of new products.
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
• Collaborates, participates in, and coordinates promotional activities or trade shows.
• Negotiates contracts for services needed to execute a marketing strategy.
• Performs other duties as assigned.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to create, implement, and monitor budgets.
• Thorough understanding of principles and methods used to promote, display, and sell products and services.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• Bachelor's degree in Business, Marketing or related field required; Master's degree preferred.
• At least three years of experience in a related field.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.

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Marketing Manager Job Description [Updated for 2024]

In the ever-evolving realm of business, the role of a marketing manager has never been more crucial.

As the business landscape continues to shift and transform, the demand for skilled professionals who can devise, manage, and optimize marketing strategies is escalating.

But let’s delve deeper: What’s truly expected from a marketing manager?

Whether you are:

• A job seeker keen to understand the intricacies of this role,
• A hiring manager shaping the profile of the ideal candidate,
• Or merely intrigued by the dynamics of marketing management,

You’re in the right place.

Today, we introduce a customizable marketing manager job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Marketing Manager Duties and Responsibilities

Marketing Managers are responsible for the overall image and brand strategy of a company.

They use their expertise in marketing, research, and communication to develop strategies that will improve sales, increase market share, and broaden the customer base.

Marketing Managers have the following duties and responsibilities:

• Develop and implement marketing plans and strategies
• Analyze market trends and competitor strategies
• Oversee the company’s marketing budget
• Plan, direct, and coordinate marketing efforts
• Communicate the marketing plans to the team and other stakeholders
• Research demand for the company’s products or services
• Identify potential customers and develop proposals to attract them
• Work with sales department to develop pricing strategies to maximize profits and market share while ensuring customer satisfaction
• Coordinate with creative teams to design marketing materials such as brochures and ads
• Monitor and report on the effectiveness of marketing communications
• Organize and oversee advertising/communication campaigns, exhibitions and promotional events
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures

Marketing Manager Job Description Template

We are seeking a talented and experienced Marketing Manager to lead our marketing team.

The Marketing Manager’s responsibilities include developing effective marketing strategies, overseeing the marketing department’s operations, and ensuring that all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation.

Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques.

Responsibilities

• Develop and implement a cohesive marketing plan to increase brand awareness
• Set current and long-term goals for internal teams
• Design and review the Marketing department’s budget
• Build relationships with media and stakeholders through creative PR strategies
• Monitor all marketing campaigns and improve them when necessary
• Prioritize marketing projects and allocate resources accordingly
• Prepare regular reports and presentations on marketing metrics for the CEO
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Forecast market trends
• Ensure brand consistency through all marketing channels
• Use customer feedback to ensure client satisfaction

Qualifications

• Proven work experience as a Marketing Manager, Marketing Coordinator or similar role
• Solid knowledge of web analytics and Google Adwords
• Experience with CRM software and digital marketing tools and techniques
• Strong leadership skills
• Excellent communications skills
• Strong analytical and project management skills
• Strategic mindset, with ability to make difficult decisions
• BSc degree in Marketing or relevant field
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

Additional Information

• Job Title: Marketing Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Chief Marketing Officer or CEO.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $80,000 minimum to $140,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Marketing Manager Do?

Marketing Managers work for companies across various industries, marketing firms, or as independent consultants.

They are responsible for developing and implementing marketing strategies to help increase the company’s brand awareness, enhance its image, and boost sales.

This involves identifying potential markets, monitoring market trends, and understanding consumer behavior.

Marketing Managers work closely with other teams including sales, public relations, and product development to create compelling marketing campaigns.

They are often involved in creating promotional materials, coordinating marketing projects, and determining the effectiveness of different marketing strategies.

Additionally, they may oversee social media strategy, conduct market research, and analyze data to measure the success of marketing campaigns.

Their role also involves preparing and managing budgets, planning advertising, and negotiating contracts with vendors or media agencies.

The Marketing Manager’s goal is to ensure that the company’s marketing efforts align with its business objectives and help drive growth and profitability.

Marketing Manager Qualifications and Skills

A competent Marketing Manager should possess skills and qualifications that encompass a wide range of marketing and management abilities, including:

• Strong analytical skills to understand and interpret market trends, identify opportunities for product promotion, and evaluate the effectiveness of marketing strategies.
• Excellent communication and presentation skills to clearly articulate ideas, campaign plans, and results to team members, senior management, and clients.
• Outstanding leadership and team management skills to direct and coordinate the activities of a diverse marketing team, ensuring that everyone is working towards the same goals.
• Proficiency in digital marketing tools and platforms, including social media, email marketing software, SEO, and Google Analytics, to effectively plan and execute online marketing campaigns.
• Exceptional project management and organizational skills to handle multiple campaigns simultaneously, meet deadlines, and stay within budget.
• Strong creative thinking and problem-solving abilities to come up with innovative marketing strategies and overcome challenges.
• Good understanding of customer needs and behaviors, product positioning, and competitive environment to develop effective marketing plans.
• Familiarity with content creation, branding, and public relations to enhance the company’s brand image and increase visibility.

Marketing Manager Experience Requirements

Marketing Managers typically need at least 5 years of experience in Marketing or a related field.

This experience may be gained through a variety of roles, such as Marketing Coordinator, Marketing Specialist, or Marketing Analyst.

An entry-level candidate will often have 1 to 2 years of experience, often obtained through internships, part-time roles, or junior positions in marketing or advertising.

Candidates with 3 to 5 years of experience usually have a deeper understanding of marketing strategies, campaigns, and project management.

They also often possess strong analytical skills and are well-versed in market research, consumer behavior, and digital marketing.

Those with more than 5 years of experience are generally expected to have leadership experience, having been responsible for overseeing marketing projects, managing teams, and making strategic decisions.

At this level, they may have had the title of Marketing Lead, Senior Marketing Specialist, or even Assistant Marketing Manager.

In addition, strong candidates often have a proven track record of successful marketing campaigns, excellent communication and presentation skills, and a deep understanding of current marketing tools and strategies.

A bachelor’s degree in marketing, business, or a related field is also typically required.

Some companies may prefer candidates with an MBA or other advanced degree, or certifications such as Certified Professional Marketer (CPM) from the American Marketing Association.

Marketing Manager Education and Training Requirements

Marketing Managers generally hold a bachelor’s degree in marketing, business administration, or a related field.

In addition to these basic educational qualifications, they must have a deep understanding of consumer behavior, market research, and product development.

It’s also important for Marketing Managers to be proficient in using different software and digital platforms for analytics, email marketing, social media, and more.

For advanced positions or specialized roles, a master’s degree in marketing or a related discipline is often required.

This higher education level often focuses on strategic marketing, international marketing, and consumer behavior.

Additionally, many Marketing Managers may pursue certifications in digital marketing, content marketing, or SEO to enhance their credentials.

These certifications are offered by various professional organizations and online platforms.

Work experience in a related field, such as sales, advertising, or public relations, is also essential for aspiring Marketing Managers.

Continued learning is crucial in this role due to the rapidly changing nature of the marketing industry, especially the digital marketing sector.

Thus, professionals in this field often participate in workshops, seminars, and training programs to stay up-to-date with the latest marketing trends and technologies.

Marketing Manager Salary Expectations

A Marketing Manager can expect to earn an average salary of $65,834 (USD) per year.

However, the actual income can fluctuate depending on factors such as experience, the scale of the company, and the geographical location.

Marketing Manager Job Description FAQs

What skills does a marketing manager need.

Marketing Managers should have a strong understanding of traditional and digital marketing channels, customer segmentation, and market research.

They should also possess strong communication and leadership skills, as they often lead a team of marketing professionals.

Creativity and analytical abilities are also important, as they are responsible for creating and evaluating marketing strategies.

Do Marketing Managers need a degree?

Most Marketing Managers have a bachelor’s degree in marketing, business, or a related field.

Some positions may require a master’s degree or additional certifications.

Practical experience in marketing, advertising, or sales is often preferred or required.

What should you look for in a Marketing Manager resume?

When reviewing a Marketing Manager resume, look for a solid foundation in marketing theory, demonstrated experience with a variety of marketing tools and channels, and a history of successful marketing campaigns.

Leadership experience is also important, as is familiarity with your industry.

Additionally, skills like data analysis, strategic planning, and project management are valuable.

What qualities make a good Marketing Manager?

A good Marketing Manager is both analytical and creative, able to use data to inform strategy and come up with innovative ideas for campaigns.

They are strong leaders, able to inspire and guide a team.

They are also excellent communicators, able to articulate a brand’s message clearly and persuasively.

Is it difficult to hire a Marketing Manager?

The challenge of hiring a Marketing Manager depends largely on the specific needs of your company.

It can be difficult to find someone who is both highly creative and analytically minded.

In addition, the rapidly changing nature of marketing means that candidates need to be up-to-date with the latest strategies and technologies.

Offering competitive salaries and opportunities for professional development can attract high-quality candidates.

And there you have it.

Today, we’ve given you a behind-the-scenes look at what it truly means to be a Marketing Manager .

And guess what?

It’s not just about selling products.

It’s about creating dynamic strategies, driving brand growth, and shaping the marketing landscape, one campaign at a time.

With our ready-to-use Marketing Manager job description template and real-world examples, you’re all set to embark on your next professional journey.

But why stop there?

Go further with our job description generator . It’s your ultimate tool for drafting detailed job listings or refining your resume to perfection.

Every marketing strategy is a part of a bigger brand story.

Let’s write that story. Together.

Reasons to Become a Marketing Manager (Dive Into Data Analysis)

How to Become a Marketing Manager (Complete Guide)

Disadvantages of Being a Marketing Manager (Budget Blues Ahead)

Marketing Manager Resume Headlines

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The Editorial Team at InterviewGuy.com is composed of certified interview coaches, seasoned HR professionals, and industry insiders. With decades of collective expertise and access to an unparalleled database of interview questions, we are dedicated to empowering job seekers. Our content meets real-time industry demands, ensuring readers receive timely, accurate, and actionable advice. We value our readers' insights and encourage feedback, corrections, and questions to maintain the highest level of accuracy and relevance.

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Marketing Student Job Description

Marketing student duties & responsibilities.

To write an effective marketing student job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing student job description templates that you can modify and use.

Sample responsibilities for this position include:

Marketing Student Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Marketing Student

Typically a job would require a certain level of education.

Employers hiring for the marketing student job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Advertising, Education, Graduate, Public Relations, Business/Administration, Communication, Journalism

Skills for Marketing Student

Desired skills for marketing student include:

Desired experience for marketing student includes:

Marketing Student Examples

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG
• Updating and optimizing feature slots on the website
• Analyzing and researching performance in various categories, such as target groups
• Supporting our customer communication for mailings and sales promotion
• Budget Management - provide advertising & promotion budgetary support to the brand team and responsible for keeping a track on the budget
• Support in the management of Below the Line agencies - Organise and co‐ordinate all brand point of sale and detailing materials
• Market reporting - Support market analysis activities for the brand through the management of sales & market share update sheets
• Cross-Functional relationship management - Act as critical contact point for the brand activation team, liaise with the Supply Chain and Regulatory teams for updates on New Product Development
• Communications- Participate in and contribute to the preparation of presentations and materials for the cycle meetings held with the field sales force to ensure that they have all the information and materials required to support brand sales
• Internal approval process management - internal promotional activity sign‐offs in conjunction with the regulatory department
• Competitive intelligence - Track and monitor the New Product Development, promotions, above the line and in store activities of other key competitor brands and provide updates to the brand activation team
• Attention to details and high organizational skills – Must
• Project execution abilities with a “go getter” approach
• Resourceful & proactive personality with out of the box thinking – Must
• Creative personality- Must
• Creative and writing skills in Hebrew
• Fast learner, Autodidact and Independent, with self-organizing skills
• Coordination of online activity such as digital content across websites, mobile sites and social media
• Analysis of market research and sales data
• Copy writing and advert design
• Procurement excellence and copy approval
• Monitor industry press releases and market research
• Support all internal communication strategies including video production and literature design
• Support ad hoc projects around activities such as Corporate Social Responsibility
• Interacts with marketing staff in other Northeast Region Gensler offices
• Development of product marketing collateral
• Website maintenance & updating
• A good technological understanding- advantage
• Business, Marketing (working knowledge would be an advantage)
• Advanced written and spoken Greek
• Creative and able to communicate new ideas well
• Gain Business Awareness – departments, organisational structure, products and stakeholder management
• Practical application of marketing theory to take back with you
• Vendor communication and coordination
• Ad hoc tasks in Product Marketing and Product Management
• You will be responsible for creating online marketing campaigns and banners for desktop, mobile, and tablet devices and you participate actively in the marketing campaign planning
• You work closely together with graphic designers to ensure enhancing and engaging content for our marketing campaigns
• In addition to the online and mobile campaigns you will also set up email campaigns
• You systematically gather and analyze the results of the marketing activities and use this knowledge to improve the future campaigns
• You support us in the preparation of weekly metrics reports and gather product/customer analysis to improve the performance of our products
• Implement the student marketing plan - whether this is organising events, managing student ambassadors, launching student media plans or optimising digital channels to target students
• Help develop the student rider proposition - understanding what is important to students and ensuring our proposition meets these needs to successfully acquire and retain student riders
• Be responsible for a team of student ambassadors including recruiting, training, scheduling & reporting
• Real campaign execution, events management, demand generation and support for internal promotions
• Increased responsibility – become a project lead for campaigns / events
• Enhance organisational skills through event planning and co-ordination
• Opportunity to express ideas and contribute to the organisation, seeing real results
• French native speaker (or similar level!) with excellent writing skills and fluent in English
• Affinity for details and an analytical mindset and ability to present analytics along with solid knowledge of Excel
• Supporting the tasks of the regional marketing managers and senior brand manager
• Support marketing coordination and marketing communication projects
• Lead specific marketing projects independently with full responsibilities across CEE countries
• Analysing potential markets for the technologies that our team is working on
• Creating and delivering presentations to provide insight into Markets of Interest and ongoing projects in the IoT Product Innovation team
• Delivering Business case calculations for identified opportunities
• Assessing and creating Business Models for the products that the team is creating
• Organizing and renaming icon library
• Sorting and renaming photos in photo library
• Revising templated files for social media and email campaigns
• Able to interpret and understand complex information such as financial and market data, scientific data and clinical information
• Experience with social media campaigns and analytics
• Prior experience in marketing logistics support and production – at least 1 year
• Prior experience in a global hi-tech corporation environment – a must
• A team player, result-driven multi-tasker
• English and Hebrew proficiency
• Filing and organizing finished projects
• Archiving projects on the network
• Ad hoc projects on as needed basis
• Information/data gathering to help commercial team gain insights mapping and assessment of therapeutic area and brand positioning on various patient association websites, competitive information gathering and other ad hoc requirements
• Support the launch and management of field based pilot collaboration platform to capture competitor intelligence and exchange platform
• Analyze market, customer and competitive information/trends to support brand managers in setting brand strategies
• Support the Promotional tool Inventory Management and new tool development process
• Support the brand planning process and brand team meetings
• Other related ad-hoc duties will be assigned
• Analyzes market, customers and competitive information/trend to support brand manager in setting brand strategies
• Candidates should have a keen interest in marketing communications and market research and be studying for a marketing or business-with-marketing degree
• Currently enrolled in a Bachelors Degree program with a focus on Engineering, Analytics, Data Science, Business Administration or similar
• Desire to gain practical experience in an international company
• A strong business and marketing acumen and understanding
• Ability to translate technical product understanding to commercial benefits
• Well organized with an eye for detail, timely delivery

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Position Classification Description

This is a description of a Staff Position Classification. It is not an announcement of a position opening. To view descriptions of current openings, please go to UNMJobs and Search Postings to view positions that are currently accepting applications.

The following statements are intended to describe, in broad terms, the general functions and responsibility levels characteristic of positions assigned to this classification. They should not be viewed as an exhaustive list of the specific duties and prerequisites applicable to individual positions that have been so classified.

Under limited supervision, directs and oversees the various marketing and associated public relations/outreach activities of a major client-oriented community services unit of the University. Develops potential customers in government, industry, academia, and/or the community at large. Serves as a member of the unit's management team. Develops and coordinates media coverage, sales campaigns, and/or promotional materials.

Duties and Responsibilities

• Works directy with senior management of the organization to develop marketing programs, design marketing strategies, and implement marketing campaigns.
• Provides leadership and direction in the development, implementation, and monitoring of the strategic marketing plan for the organization.
• Designs, writes, and oversees the production of printed promotional materials including catalogs, brochures, flyers, and program and media guides; designs layouts and prepares copy.
• Establishes and implements short and long range marketing goals, objectives, policies, and procedures for the organization; evaluates program effectiveness and effects changes required for improvement.
• Provides support for promotional special events such as open houses, book signings, fundraisers, outreach and community events, tours, press conferences, banquets, exhibits, product or service fairs, and athletic events.
• Establishes and maintains a staffing structure to support the marketing efforts of the organization; oversees a team of marketing support staff, to include performance evaluation, training and motivation, and direct participation in personnel actions.
• Develops and manages annual marketing budgets for the organization, regularly monitors expenditures; prepares summary assessments and reports.
• Initiates and implements direct outreach marketing efforts to potential external customers on behalf the unit's programs and services.
• Serves as public information contact, as appropriate, for the organization, and maintains communications with University constituencies.
• Conducts market research and analysis, and establishes data management and tracking systems to improve the organization's marketing efforts.
• Represents the organization at various community and business meetings; provides consultation and collaborates on projects with other University and/or external constituencies; may present public programs or lectures, conduct facility tours, and manage exhibit space at local, national, and international conferences.
• Recommends and participates in the development of University policies and procedures; may serve on University planning and policy-making committees.
• Performs miscellaneous job-related duties as assigned.

Minimum Job Requirements

• Bachelor's degree; at least 5 years of experience directly related to the duties and responsibilities specified.
• Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience.

Knowledge, Skills and Abilities Required

• Skill in the use of personal computers and related software applications.
• Skill in organizing resources and establishing priorities.
• Skill in budget preparation and fiscal management.
• Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments.
• Ability to communicate effectively, both orally and in writing.
• Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
• Ability to foster a cooperative work environment.
• Ability to develop, plan, and implement short- and long-range goals.
• Ability to develop and maintain recordkeeping systems and procedures.
• Ability to plan, organize and coordinate media activities and special events.
• Advanced verbal and written communication skills.
• Knowledge and understanding current and emerging industry requirements and practices in area of marketing expertise.
• Ability to interpret industry needs and directions, assess capacity, and to plan, develop, and implement appropriate marketing strategies.
• Knowledge of strategic communications and marketing concepts, principles, methodology and techniques.
• Data management and tracking skills.
• Strong interpersonal skills and the ability to effectively work with a wide range of individuals and constituencies in a diverse community.

Conditions of Employment

• Employees who provide services or work in patient care or clinical areas are required to be in compliance with the University's influenza vaccination requirement.

Working Conditions and Physical Effort

• No or very limited physical effort required.
• No or very limited exposure to physical risk.
• Work is normally performed in a typical interior/office work environment.

The University of New Mexico provides all training required by OSHA to ensure employee safety.

Revised Date : 06/14/2022