market research companies romania

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We help companies & brands in Romania understand and connect with consumers to develop better customer insights, innovation and marketing.

Businesses, companies & brands need their daily insights to gain a further marketplace. in a world where globalization seems to polarize all consumers, any new business and marketing decision aims to lead higher profits, creating differentiation and appeal, loyalty towards the brand or not ultimately to become a social missioner., our philosophy, think global. research local., although globalization polarized all environments, we are confident that best driven consumer insights for companies in romania come from the local context: needs, expectations, local culture, beliefs, attitudes, trends, socio-economic aspects and market development or consumer sentiment., company profile, brennan group is a professional romanian market research agency located in bucharest. the company offers in romania market & marketing research services from 2001., over 2500 projects have been completed so far for different types of clients throughout many industries and leading companies., or simply put.

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We are a professional team ready to analyze your business situation and come up with the best solutions so that you accomplish your goals. Don’t hesitate to get in touch with us.

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Market Research Companies in Romania

Provided services.

• Quantitative research
• Qualitative research
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MIA Marketing Institute Limited

Address: Bucharest, Romania

We are a team of artisans and innovators in marketing research, we make our skills work for our clients. We believe in a holistic approach: robust research, cutting edge analysis, compelling insights and clear recommendations. ...

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Brennan R&C Group Srl

Address: 014142 Bucuresti, Romania

Brennan Group is a professional Romanian market research agency located in Bucharest. The company offers in Romania market & marketing research services from 2001. Over 2500 projects have been completed so far for different types of clients throughout many industries and leading companies. ...

Field Insights CEE

Address: Bucharest 3 Bucharest, Romania

Field Insights is the first specialized fieldwork agency in Romania providing Data Collection and Data Processing services to local and International Research Agencies and Consulting Companies in… ...

MEDNET Marketing Research Center

Address: 011333 Bucharest, Romania

Founded in 2000, MEDNET Marketing Research Center offers a wide range of quantitative and qualitative research services under the management of experienced professionals. Our purpose is to develop… ...

360insights

Address: 014353 Bucharest, Romania

360insights is a full service marketing research consultancy dedicated to helping companies make the right decisions in order to grow their brands and business We apply 3 principles in all our… ...

Mercury Research SRL

Address: 012178 Bucharest, Romania

Highest quality data collection put to work through our research consulting experience. ...

ISRA Center Marketing Research

Address: 031281 Bucharest, Romania

TOP independent market research company by expertise, top companies as clients portfolio and excellence in pharmaceutical industry. ISRA Center has more than 14 years of successful research… ...

Novel Research

Address: 010093 Bucharest, Romania

NOVEL RESEARCH is a market research company able to translate the research data into clear and insightful recommendations that lead to real business improvements. Together with our partners and… ...

Questia Group

Address: 010991 Bucharest, Romania

100% Romanian, independent company focused on a different way of doing online market research. We are THE CUSTOMER BRAND, focused on what people really want and express in their own rhythm and habitat. ...

Institutul Roman pentru Evaluare si Strategie IRES

Address: 400495 Cluj-Napoca, Romania

The Romanian Institute for Evaluation and Strategy (IRES) is an independent think tank that deals with the study of current issues in Romania. ...

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• Focus Groups, Best Online Focus Groups In Poland

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Market Research in Romania

Combining qualitative and quantitative methods for reliable data collection.

Reliable data collecting is crucial when conducting market research in Romania and internationally in order to obtain precise and useful insights. We have in-depth understanding of the Romanian and Eastern European market and the subtle cultural differences that can affect research outcomes due to being local experts. We pledge to give you high-quality, individualized research, focusing on both qualitative and quantitative research techniques. Contact us to get a quote for Romanian or CEE region market.

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Market Research Romania – Local Expert for Reliable Data Collection

Stratega Market Research is a full-service market research covering Romania and other CEE region countries (Poland, Hungary, Ukraine, Baltics and more), offering qualitative and quantitative research services including recruitment, viewing facilities, research moderation, and simultaneous translation. In Romania, our company specializes in consumer, healthcare, and business-to-business market research. Customers can access traditional and online focus groups, telephone interviews, and online communities through us. We make sure that our clients can comprehend the research analysis, summary reports, competitive analyses, and presentations in English so they may make informed conclusions from the results. Our Romanian project managers speak fluent English, have a tremendous amount of expertise with conducting global market research, and provide local knowledge.

As a reliable and experienced partner for international research agencies and consulting companies, we can work as a data collection partner or as a stand-alone full-service market research provider. Our clients obtain high-quality, precise, and usable data collecting thanks to our vast experience and knowledge of the Romanian market, as well as to our global perspective. To find out more about our Romanian market research services, get in touch with us right away.

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Expert Data Collection For Comprehensive Market Research in Romania

Traditional and innovative market research methodologies for gathering reliable and compelling data. Best in class market research, fieldwork services, recruitment, and research facilities.

Quantitative

Online qualitative, in-person qualitative, mystery shopping.

Proposals Delivered Instantly

Specialized Market Research Services for In-Depth Insights into the Romanian Market

We are a recognized market research company with knowledge and experience in various industries. Our web panels and respondent recruitment services include business-to-business research in addition to consumer, healthcare, as well as other types of research..

Consumer Market Research

The consumer market research study conducted by Stratega is the result of years of accumulating a vast library of questions and market research in Poland.

Healthcare Research

Our professional collaborations with Eastern European nations combine in-depth business understanding of medical equipment with a novel approach to pharmaceutical marketing research.

B2B Market Research

Due to its expanding economy, consumer and retailer confidence is high in Eastern Europe; Stratega’s market research services enable access to all sorts of respondents and the identification of best practises for B2B product positioning strategy.

Qualitative Market Research – Unlocking Valuable Insights For Romanian Market Research

The social world in which we live centers around our interactions with each other. Cultures, relationships, and values can tell you a lot about society’s expectations. Qualitative market research allows you to gain deeper understanding and insights while testing concepts of products and services with your target groups.

Online Focus Group

Bring a group of people together to learn more about your product by asking them open-ended questions.

Recruitment

Identify and attract a target group that most nearly fits your intended audience.

Focus Groups

Asking expansive questions will help a group of individuals get together to share opinions and learn more about your product.

Let our interviewers gather statistical data and subjective impressions by interviewing individuals at length.

User Experience (UX)

Do you want to make sure your product is user-friendly and approachable? User experience is fruitful methodology that focuses on customer’s experience with particular product, service or even brand. It is all about opinion of interaction, the insights that come from actual using the tested artefact.

Use our iView facility to gather respondents, demonstrate products and collect results.

Online Communities

Gain marketing insight from a closed member group of like-minded persons.

Target Groups

Discover what a target audience perceives about your product or service by gathering feedback from a full-service research agency.

Data-Driven Insights – Quantitative Market Research For Accurate Romanian Market Research

Stratega is a market research agency based in Poland, offering services both domestically and abroad – notably in Romania, Ukraine and other Eastern European locations. We offer panels in Romania, Poland, Czech Republic, Ukraine, Hungary, Bulgaria and across the whole region.

We provide quantitative research services in Poland, Romania, Czech Republic, Ukraine, Hungary, Bulgaria where we support corporations, foreign investors, international market research agencies, and online panel providers with online, telephone, F2F, and market research.

Stratega delivers quantitative market research services that covers a wide variety of target groups.

Computer Assisted Telephone Interviewing (CATI) is an interviewer-led questionnaire that occurs over the phone, in any geographical region. A computer handles all data routing and aggregation for quick turnaround results.

Face-to-Face

Face-to-face quantitative market research lends itself to situations where measuring sensory response is necessary.

Car Clinics

A hands-on marketing analysis of user response to vehicle features to improve design elements, branding, and pricing.

Computer Assisted Personal Interviewing (CAPI) takes place face-to-face, making it the best choice when needing to show material to respondents.

Also known as a Central Location Test (CLT), the Hall Test gathers impromptu responses from people at a public location.

Using a predetermined rubric, anonymous shoppers rate their retail experiences.

Interviewers conduct online surveys and questionnaires to provide some of the fastest results and most cost-effective market research in Poland.

Phone to Web

Automated calls ask pre-identified respondents a series of questions and computers collect responses from online communities.

Product Testing

Get insightful feedback from users about your invention with the help of a professionally conducted product testing research.

Excellent project management, Great Team Overall, I had a fantastic experience working with Stratega’s team, and I would not hesitate to work with them again in the future. Their outstanding project management skills and attention to detail make them an ideal partner for any research project. I’m confident that they can handle any project with the same level of excellence that they demonstrated during our collaboration.

Great recruitment, great respondents Stratega helped us recruit an online community across several markets which was run on a qualitative platform, and we were impressed with the quality of respondents they provided. We had real people, with strong opinions. The insights we gained were very deep, and our client was extremely happy with the results. I highly recommend them for any research project or recruitment needs.

Outstanding data collection and research Stratega’s expert team delivered on-time, high-quality data collection and research with exceptional client support. Their attention to detail and willingness to go above and beyond on every stage of the project was very helpful with many stakeholders involved on our side. I strongly recommend them for any research project. The insight we received on our concept testing project were very clear.

Clients and brands we worked with

Mystery shopping – expert evaluation of romanian market.

We provide mystery shopping services across all industries and shopper types. Our experience includes large automotive audits, consumer mystery shopping, banking and online banking, as well as many sectors of B2B where we use real entrepreneurs as shoppers. Our in-house recruitment team can provide nearly any profile of shoppers

What can you do for my business in Romania?

We do market research and data collection in Romania . We offer qualitative and quantitative market research services, including online and traditional focus groups, online discussion boards, in-depth interviews, telephone interviews, shop audits, mystery shopping, and car clinics. We recruit consumers, B2B , and healthcare professionals like doctors, nurses, and patients. Our large panel and in-house recruitment team can handle almost any project.

How is the Romanian economy performing, and what is the population like?

Romania’s economy is a high-income mixed economy with a skilled labor force and a very high Human Development Index; it is ranked 12th in the European Union by nominal total GDP and 7th when adjusted for purchasing power parity. For foreign direct investment, Romania ranks first in Central and Eastern Europe . The biggest producer of electronics in Central and Eastern Europe is Romania. Romania has developed over the past 20 years into a significant hub for research into associated hardware, information security, and mobile technologies. In industries like IT and auto manufacturing, the nation dominates the region. The nation’s capital, Bucharest , is one of Eastern Europe’s top commercial and financial hubs. However, challenges for the country’s cities are anticipated to persist – in the near term, increasing global inflation, and in the longer run, population aging .

What kinds of research services can we provide to clients in Romania?

We offer qualitative and quantitative market research services and data collection in Romania . We also offer mystery shopping services. These services include online and traditional focus groups, online discussion boards, in-depth interviews, telephone interviews, shop audits, mystery shopping, and car clinics. In addition, we conduct shop audits, mystery shopping, and car clinics. We recruit customers, business-to-business clients, and healthcare professionals such as physicians, nurses, and patients. Our extensive panel of candidates and in-house recruitment team are both capable of managing virtually any project. Either as a standalone full-service supplier of worldwide market research or as a data gathering partner for international research agencies and consultancy firms, we are able to fulfil both of these roles. In addition, we offer research analyses, summaries, reports, evaluations of competitors, and presentations in the English language.

What makes us unique in comparison to the other market research companies in Romania?

Being an independent organization that conducts market research, Stratega Market Research is committed to providing research services of the highest possible caliber to companies located in Romania and around the region. When it comes to collecting and analyzing data, our team of market researchers and data processing professionals uses the most up-to-date methods and tools available. This helps to ensure accurate and dependable results. In addition, we place a significant emphasis on providing excellent customer service. We do this by cultivating intimate relationships with each of our customers in order to better comprehend the specific requirements of each one. We are well-equipped to assist businesses in Romania and beyond in gaining vital insights into their target audiences as a result of our substantial experience in the region as well as our patented web panels. These panels allow us to conduct online focus groups. We have created a reputation for providing high-quality research solutions that assist our clients in accomplishing their objectives, and our client portfolio includes both large and small enterprises operating in a wide range of industries.

Meet Our Team

Our team includes experienced researchers and project managers located across the region with in-depth expertise in the local markets we cover.

Market Research Articles

Meet us at succeet 2024/2025.

Malgorzata Widomska 2024-03-27T09:41:54+01:00 March 26th, 2024 at 2:54 PM |

  We're excited to announce our participation in Succeet 2024/2025!  This event serves as a gathering point for industry leaders and innovators, converging to explore the latest trends and breakthroughs in market research. As you [...]

Exploring Market Research Trends: Stratega’s Presence at Esomar Congress 2024

Malgorzata Widomska 2024-03-26T20:43:41+01:00 March 26th, 2024 at 10:34 AM |

Exciting developments are underway in the world of market research as our Stratega team prepares to take part in the highly anticipated Esomar Congress 2024. We're no strangers to this event - you can delve [...]

Navigating The New Realities of Market Research in 2024

Dawid Moskalczuk 2024-03-26T20:45:14+01:00 March 10th, 2024 at 5:37 AM |

Embracing Change and Innovation As we embark on 2024, the landscape of market research is not just evolving; it's undergoing a revolution. This year stands as a testament to how adaptation and human [...]

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Mercury Research is the largest independent full-service market research company in Romania. We built this position by being first choice partner for companies that use information at its highest value in their business and marketing decisions.

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Key findings and actionable results of the marketing research we deliver aim to support you with necessary information to make the right decisions.

We care about your business, and this guides the way we design and report our studies. We will not stop at offering best practice information, we will understand and deliver most useful information for your company decision system. Our industry specialized research consultants are best suited to understand your information needs, counsel on appropriate research methodologies, and interpret the research results.

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DataDiggers

DataDiggers is a full-service company that provides clients worldwide with relevant research solutions and answers to their business questions.

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MERCURY RESEARCH

Top independent full service market research company in Romania, providing solutions to help businesses make confident decisions.

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ROMANIA MARKET RESEARCH - 2insights

Through our deep knowledge base, skills, expertise, exposure, and industry experience, we apply the right research techniques, giving you help and guidance, and taking your project from initial concept through to completion and implementation.

Every research project is approached using industry expertise, creativity, and innovation so that the best methodology and techniques are used to arrive at the understanding necessary for clients to make the right business decisions.

Being an ESOMAR member we follow the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics.

We employ a wide range of research techniques including:

• Advertising Research
• Brand Research
• B2B Research
• Concept Testing
• Consumer Research
• Customer Satisfaction Research
• Entertainment Research
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• Eye Tracking and Facial Coding
• Focus Groups
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• Media Communication Research
• Mystery Shopping
• One-on-One Research
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• Usability Testing

Our 6 Steps of Market Research Process

1. define the problem, 2. develop research plan, 3. research design formulation, 4. gather relevant data, 5. interpret data and findings, 6. take actionable insights.

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Brands can build trust and loyalty through meaningful experiences with their clients.

Research shows that consumers favor brands that generate not only value to them, but also strong emotional connections.

What motivates consumers, what triggers their buying behavior?

Our surveys help companies understand how to use data to inspire people, create desire and optimize marketing efforts.

Understanding what drives consumers’ behaviour is the first step to any successful marketing initiative.

We design and implement marketing research strategies to examine your consumers’ unmet needs, identify their motivations and attitudes towards brands or products.

Experience since 1992

MIA Marketing is an independent marketing research company that decrypts consumer data into insightful findings to help companies make informed decisions that maximize their customers’ journey.

Today, we are a powerhouse name in the field of marketing research in Romania and a well-established member of the local entrepreneurial community.

It is our commitment to find the most suitable research concept for you.

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We are artisans of numbers, creative by nature and highly technical by practice. We are strong advocates of a strategic approach to businesses through tailored marketing research.

CRISTIAN ȘTEFĂNESCU

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CIPRIAN ZAMFIRESCU

FLORINA BOGDAN

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CORNELIA NENCIU

Innovative solutions: mia marketing boosts its advanced analytics centre of excellence (aace).

Based on our relevant experience gained in over two decades of activity in the field of marketing research and involvement in projects with a high degree of complexity, we have built and developed the  AACE which provides advisory and advanced analytical services to our customers who wish to use the research insights as well as […]

Study: Over half of BVB investors are more interested in buying than selling shares on the stock exchange in 2023

April 2023 MIA Marketing, together with our partners, Cornerstone Communications, a local consulting firm specializing in investor relations and capital markets advisory, has conducted a new edition of the Market Pulse study dedicated to the capital market and retail investor behavior in Romania. The research was conducted between December 2022 and February 2023 on a […]

STUDIU: Obiceiurile investitorilor de retail pe piața de capital din România (partea a 2-a)

Care sunt criteriile pe care investorii de retail din Romania le evaluează în alegerea companiilor în care investesc precum și barierele care stau în calea investițiilor?

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Agile research. Empathic solutions

By leveraging agile research and empathic solutions, you can unlock your business growth potential through customized research studies. from gaining market insights to enhancing customer experience, our approach empowers your success, our solutions.

Communication Research

Through rigorous analysis of messaging, media channels, and audience responses, we provide actionable insights that help businesses optimize their communication efforts to drive engagement and nurture brand loyalty.

Marketing Research

Better marketing through Research tools designed for identifying & adjusting marketing strategies with everchanging consumer needs

Institutional Research

Making use of developing strategies, evaluation analysis and customary, each study maps the territory client’s development strategy should address and focus on

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CMR helps find & grow new research products designed to progress the adherence of our partners with theirs KPIs (Bar, BARres, InZights, BARroc)

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Our story becomes one written every day by our optimistic team and you, our dear clients. We get inspired by every research project, and allow us to grow with it. We use our research tools, training and consultancy to obtain a compelling research report that contributes to your business strategy. Let’s discover the concept that best defines your business. We will help you design a new business path or to improve the current one.

In the world of market research, agile methodologies have become increasingly important in recent years. By prioritizing flexibility and iterative development, research teams can quickly adapt to changing market trends and consumer preferences, resulting in more accurate and actionable insights. These insights are then used to create customized research studies that are tailored to the specific needs of each client. By harnessing the power of empathic solutions, these studies then empower businesses to make data-driven decisions that drive growth and create exceptional client experiences.

CultIO is an online survey aggregator platform for market research. It brings together passionate and interested individuals who want to make their voices heard.

The CultIO platform offers access to a wide range of studies with diverse themes. Surveys completed by members of the CultIO community are statistically analyzed and included in research reports

ACHIEVEMENTS

We believe that proper growth and success can be achieved when companies measure not only how customers perform for them but also how the company performs for its customers. According to the Harvard Business Review (HBR) – revenue, growth, and similar key performance indicators (KPIs) measure how customers perform for the company. However, to be truly customer-centric and maximize growth, organizations must also measure how the company performs for its customers.

By embracing agile and empathic research methodologies, we empower our clients to stay ahead of the curve and achieve their desired outcomes in an ever-changing landscape.

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A market and social research company looking for the optimal solutions for each of its partners and brands. We make sure that we follow these steps in every research and every stage of it to deliver the expected results, as we know best, through agile.empathy

A market and social research company looking for the optimal solutions for each of its partners and brands.

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© 2024 | Cult Market Research is part of Cult Group. Besides Cult Market Research, the Group contains three entities which are: ISSPOL (Institutul de Studii Sociale si Politice), Call2B and ARENAS (NGO).

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There are 15 Companies in Romania that provide Market Research Services!

Romania’s IT sector has seen continuous growth over the past decade, despite political turbulence and the economic crisis, which is a good indicator of its driving force. Known for their broad technical expertise, their flexibility, enthusiasm, and excellent language skills, Romania’s software service providers are a great choice for long-term collaborations in both nearshoring and offshoring businesses.

Discover Top IT Companies in Romania specialized in Market Research including Data Analysis and Reporting, Interviews, Observational Research, Surveys and more.

In the realm of business, knowledge truly is power. Market Research Services equip you with the insights needed to make informed decisions, tailor strategies, and stay ahead of the competition. Let's delve into the world of Market Research, shedding light on what it encompasses, its benefits, and how to find the right partner for your project. Market Research Services are the guiding light that illuminates your business's path. These services involve systematic collection and analysis of data related to your industry, competitors, and target audience. By understanding market trends, customer behaviors, and competitive landscapes, you gain a comprehensive picture that informs your strategic choices.

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Featured Companies in Romania

This month, the following Market Research companies managed to provide an outstanding service and support. It's worth taking a look.

SkyMarketing

Timișoara ,  Romania

SkyMarketing is a team of specialists in the field of marketing and advertising both online and offline, which uses the latest and most effective meth...

Whales and Shrimps Agency

Bucharest ,  Romania Head office in: United Arab Emirates

Our core expertise is user experience, in fact when we were established in 2009, user experience and user interface design was the only services we of...

Tirgu Mures ,  Romania

We are Reea, a software development and web design agency- from software and digital to branding, we’ve added almost every service to our portfolio. W...

Explore Top Market Research Companies in Romania

Neo Vision Verified Company

Bucharest ,  Romania

The Web is our playground, and we don’t play nice. Time to Call Out the Web Development Industry's BullshitWe're a Bucharest-based agency offering cus...

Servicii SEO Bucuresti Verified Company

An agency devoted to well-done projects. We offer expert consultancy and services for local businesses or national-international projects. Our service...

AdShark Agentie de Marketing Verified Company

Cluj-Napoca ,  Romania

Descoperă AdShark: Agenția de Marketing cu Expertiză în Promovare Online și Rezultate de Top Cauți o agenție de marketing care să-ți aducă pr...

Scriptics Decisions Verified Company

Avrig ,  Romania Head office in: Romania

Customer-obsessed! Your ideas will become an internet reality. It's about you, your needs and how we can work together to achieve what's bes...

Ivadev Verified Company

Brașov ,  Romania

At Ivadev, we are your partner in creating seamless and impactful digital marketing strategies that transcend traditional boundaries. Our agency speci...

Magnetif Digital performance Verified Company

Magnetif este o agentie de marketing full-service din Bucuresti ce ofera servicii de marketing complete, incepand cu web design, dezvoltare de site-ur...

Fortin Agency

WE ARE FORTIN We have a good idea for your new website. We love to innovate in the digital environment. We do SEO optimization for online authority. W...

Tell Agency

We have understood over the years the experience that their clients want and we have endeavored to offer them services as they see fit, to see further...

Open. Enthusiastic. Full of ideas. Nonconformists. This is what we’re like at EBIG, each of us with his or her own personality. Or, if you put us toge...

AI SEO PLUS Verified Company

Automatizarea proceselor SEO cu ajutorul inteligentei artificiale ne permite sa lucram mai eficient si sa reducem costurile operationale, permitandu-n...

Rynohead Verified Company

Transylvania ,  Romania

Rynohead - Digital Development Studio We take advantage of the online environment to shift your project to the next level. We are assisting priv...

Iasi ,  Romania

Our vision: Software developers contribute with their talents to solve global issues. We craft digital mobile products (iOS & Android) with a good...

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Dive deeper and find the company you need close to you or, from a specific city you prefer. Some of the best companies come from smaller places

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What is Market Research and what are its benefits for your projects?

In the realm of business, knowledge truly is power. Market Research Services equip you with the insights needed to make informed decisions, tailor strategies, and stay ahead of the competition. Let's delve into the world of Market Research, shedding light on what it encompasses, its benefits, and how to find the right partner for your project.

Market Research Services are the guiding light that illuminates your business's path. These services involve systematic collection and analysis of data related to your industry, competitors, and target audience. By understanding market trends, customer behaviors, and competitive landscapes, you gain a comprehensive picture that informs your strategic choices.

Market Research comprises a range of essential components. It commences with identifying your research objectives, followed by data collection through surveys, interviews, and data analysis. It examines consumer preferences, buying habits, and prevailing market conditions. Armed with this knowledge, you can fine-tune your marketing efforts, enhance product offerings, and optimize business strategies.

Modern Market Research leverages cutting-edge tools and technologies. Advanced data analytics platforms, customer relationship management (CRM) systems, and online survey tools streamline the research process. These tools enable data to be collected, organized, and analyzed efficiently, resulting in actionable insights that drive your business forward.

Companies seeking Market Research have diverse options to choose from. Specialized IT companies and digital agencies offer distinct expertise to fulfill your research needs. Whether you require consumer behavior analysis, competitor profiling, or market segmentation, these services tailor their approach to align with your unique goals.

Engaging with a specialized IT company or a digital agency for Market Research yields a host of benefits. These partners bring in-depth industry knowledge, experience with various research methodologies, and a fresh perspective. They enable you to decipher trends, identify emerging opportunities, and make informed decisions, ensuring that your business strategy is rooted in data-driven insights.

Selecting the right Market Research provider is pivotal for success. Look for a partner with a proven track record, industry expertise, and a thorough understanding of your business domain. Effective communication, a collaborative approach, and a willingness to adapt are also crucial traits to seek. A strong provider should not only deliver findings but also help you interpret and apply them strategically.

With a vast listing of over 1820 companies across 34+ countries, TechBehemoths.com simplifies your quest for the ideal Market Research partner. The platform empowers you to compare providers based on their expertise, track record, client feedback, and geographical location. It's a valuable resource to aid your decision-making process, ensuring you find a Market Research provider that aligns seamlessly with your project needs.

• [email protected]

• B2B Market Research
• Brand Market Research
• Concept & Product testing
• Consumer Market Research
• Consumer Online Panel
• Global Physicians Panel
• Healthcare Market Research
• Omnibus Research
• Online Market Research
• Tracking Research
• Focus Groups / Online Focus Groups
• Ethnographic Market Research
• In-Depth Interviews
• Online bulletin boards
• Usability and Testing Research
• Face to Face Interviews
• Online Surveys
• Computer Aided Telephonic Interviews (CATI)
• Computer Assisted Personal Interviews (CAPI)
• Central Location Test
• Animal Health
• Automotive Industry
• Banking and Financial Services
• Chemical Industry
• Consumer Health
• Consumer Packaged Goods
• Energy and Utilities
• Food and Drinks
• Government and Public Sector
• IT and Telecommunication
• Medical Devices and Diagnostics
• Pharmaceuticals
• Retail Industry
• Travel & Tourism
• Esomar 28 Questions
• Market Research Associations
• Research Methods
• Terms of Business
• Privacy Policy
• Animal Health Market Research
• Automotive Market Research
• Banking and Financial Services Market Research
• Chemical Market Research
• Consumer Health Market Research
• Consumer Packaged Goods Market Research
• Energy and Utilities Market Research
• Food and Drink Market Research
• Government and Public Sector Market Research
• IT and Telecommunication Market Research
• Research Services

Market Research Company in Romania

InVeritas Research is one of the Top market research company in Romania . We are a full service quantitative and qualitative market research Fieldwork Company committed to providing high-quality data collection and market research services.

We are among the best market research company in Romania for recruiting difficult to reach audiences and quality data collection and have in-depth experience of applying suitable methodologies across a wide range of different industries, geographies, and cultures. We are consistently making an impact on the growth of our clients’ businesses.

Types of different market research and data collection we do:

Face to Face Market Research in Romania InVeritas Research with its team of highly trained and experienced professionals has successfully conducted many F2F with consumers, decision makers and healthcare professionals in Asia, Europe, Africa, and North and South American regions either directly or with the help of trusted partners.

We help our client to identify the target audience and understand the perspectives and experiences of a particular industry or community and further help them to gain insight and strategize their approach.

Central Location Tests in Romania

A central location test is a practical way of implementing the survey which ensures high-quality results and offers key advantage of Face to Face interview which is the ideal for conducting many tests like the introduction of the new or modified product.

InVeritas Research with its team of highly trained and experienced professionals has successfully conducted Central location testing in Asia, Europe, Africa, and North and South American regions.

Computer Aided Telephonic Interviews in Romania (CATI)

Our CATI team works closely with clients to understand the needs and accordingly the project is designed and executed. We have 20 professionally trained and experienced CATI interviewers with a multilingual capability and our strong quality control team which analyses every interview so that the client gets the highest quality deliverables.

Computer Assisted Personal Interview in Romania (CAPI)

CAPI researchers help to control the interview processes as the interviewer is present with the respondents at the time of interview and after the interview, the data collected is sent to the central computer through a secured connection.

We had have successfully conducted many CAPI research in Asian and the Middle East countries using our proprietary panel as well as through our trusted partners for B2B, B2C, Physicians Specialist, Allied Healthcare Professionals, KOL’s and C-level Executives.

Online Surveys in Romania

InVeritas research is one of the Global leading providers of Consumers, B2B and Healthcare Online Market Research in the industry.

With over 4 million Consumer and B2B panelists across 25+countries and more than 400,000+ Physicians of 70+ specialties across the globe makes us stand out among all.

In-Depth Interviews in Romania

In-Depth Interviews are qualitative data collection method which helps to analyze, explore, study perception, attitude and respondent behavior to a particular idea or concept. The questions are open-ended, less structured, flexible and continuous.

We at InVeritas Research have conducted many IDI’s in different geography in persona and over the phone with difficult to reach respondents who are identified as a potential source of information and allows the researcher and respondent latitude to explore an issue within the framework of the guided conversation

Focus Groups / Online Focus Groups in Romania

InVeritas Research market research services use Focus group discussions for consumers or businesses to collect data and insights which are most of the time less known to the provider.

Focus group discussions are more effectively utilized when the objective of the investigators is to understand consumers or professional’s views and gain in-depth insights which can be used to provide the client with data and greater clarification to determine their strategy.

Ethnography Studies in Romania

Ethnography is a kind of research conducted within the context of consumer experience, social interaction, behaviors and perceptions in the real world within teams, groups, organizations, and communities. It helps to understand the consumer’s environment through direct observation and exploration of their social, economic and cultural aspects which affects and influences their product selection and uses traditionally in consultation with an Anthropologist.

Online Bulletin Boards in Romania

InVeritas Research uses Online Bulletin board for researches involving long-term discussions which allows the respondents to share their opinion and thoughts more clearly, additionally, participants can log in at their convenience which allows more time to express their thoughts and provide richer insights.

Usability Testing in Romania

InVeritas Research focuses on to get a high-value aspect of the user experience which affects user satisfaction by determining their perception, needs, and anticipated cost and in turn profitability.

Pharmaceuticals Market Research in Romania

InVeritas Research with its team of highly experienced leaders and directors who have spent almost 15-25 years in the pharmaceutical industry, working across different geography and different level has made conducting research processes and understanding unmatched deep insights easy for clients.

Medical Devices Market Research in Romania

InVeritas Research has successfully completed and delivered over 150 projects on Medical devices of different specialties in European, Middle-East, Asia and North and South American Market.

Our team of highly experienced Project Manager, Consultants, and directors who have spent almost 10-20 years in the Medical devices industry, working across different geography and different level has made conducting research processes and understanding unmatched deep insights easy for clients.

Healthcare Market Research in Romania

InVeritas Research’s Healthcare Market Research services specialize in delivering ad-hoc research services and recommends quantitative or qualitative data collection methodology, sampling & analysis plan based upon individual project’s requirements which provides deep insights to our clients.

We can reach Physicians, Allied healthcare professionals, Healthcare executives, influencers and patients/caregivers whose opinion and insight plays a crucial role in healthcare decision making.

Our verified proprietary Panel consists of more than 400,000+ Physicians of 70+ specialties and 250,000+ Allied HCP’s of 40+ specialties across the globe.

Industries We Serve

• Food and Drink
• Medical Devices and Diagnostic

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Industries We Serve in Romania

Mercury Research

Www.mercury.ro.

• Founded in 1994
• ESOMAR member since 1995
• Member of SORMA/ Societatea Romana de Marketing si Cercetarea Opiniei Publice (Romanian Association of Marketing Research and Opinion Polls) since 2001
• ISO 9001 quality system implemented

FMCG • Healthcare/Pharmaceutical • Banking/Finance/Insurance • Telecommunications and IT • Media • Automotive • Durable • DIY and Home Improvement • Public Sector/ Government

Mercury Research is the largest independent research agency in Romania, a full service company offering informed, innovative and tailored solutions to clients’ research challenges. Through efficient use of our resources, we are able to recommend and implement most appropriate and cost efficient data collection method at any time.

• 20 full-time research consultants
• 7 Specialists in data analysis, processing, statistics
• 350 field interviewers, coordinated by a team of 5 people who recruit, train, supervise and control F2F data collection
• 79 CATI stations, served by over 100 interviewers, 5 supervisors led by our CATI manager
• Separate qualitative recruitment team coordinated by 3 executives and one manager
• Online panel manager supervising own panel, currently at approx. 25,000 active panelists
• Qualitative studies
• Quantitative studies (CAPI, PAPI, CATI, CAWI, hall tests, F2F Omnibus)
• In-house data entry, editing, coding, analysis, tabulation
• English speaking personnel
• Modern viewing facility, FocusVision capable
• Centrally located office in Bucharest

Mercury Research 16 Copilului Street Second Floor 012178, Bucharest Romania Tel: + 40 21 224 6600 Fax: + 40 21 224 6611

Email: [email protected]

Top Marketing Research Companies in Romania

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Mercury Research SRL

Bucharest, Romania

16 Copilului, ground floor Sector 1 012178 Bucharest Romania Phone: +40-21-224.6600 Fax: +40-21-224.6611

Highest quality data collection put to work through our research consulting experience.

Company type:

• Full Service Market Research Agency

Affiliation: Global Market Research (www.agmr.com)

Professional Associations:

Certification: ISO 9001; ISO 27001

Mercury Research, the largest independent market research company in Romania, since 1992. Clients rely on us to run surveys in Romania with our own field capabilities and internationally through partners. We have experience running high quality international online surveys. Our main clients are active in various areas covering Fast Moving Consumers Goods, Pharmaceuticals, Households Products, Automotive, Telecommunications, Media, Financial Services, Constructions, Agriculture, and Non-governmental Organizations. The company employs a full time staff of 50 people and an extensive network of over 200 well trained interviewers. Our modern 50-seats CATI facility is operated by 100 interviewers. We operate our own panel of consumers, representative for the online Romanian population.

Research specializations

Market sectors.

• Financial Services
• Healthcare / Pharmaceutical
• Telecommunications
• Advertising & Marketing effectiveness
• Advertising Research - General
• Customer Satisfaction Studies
• New Product Research
• Product / Sensory Testing
• Segmentation Research
• Tracking Studies
• Qualitative
• Focus groups
• Online Focus Groups / Bulletin Boards
• Quantitative

Research conducted in

• Europe (Central/Eastern)
• America (North)
• Europe (Northern/Western)
• Czech Republic
• Moldova, Republic of
• Russian Federation
• United Kingdom (GB)
• United States (USA)

Mr. Ioan Simu

Top 30 Market Research Companies in Romania

• Market Research

The Best of April 2024

Looking for a top market research company in romania.

Before you proceed with developing and marketing a new product or service, you need to make sure there is a viable market for success. The right market research company can help you with this process.  Read more +

To assist you in your search for a partner, we’ve compiled this list of the top market research agencies in Romania. Browse descriptions, feedback, and awards to find which can best suit your company’s needs.

List of the Best Romania Market Research Agencies

Featured providers

Service Excellence

Would Recommend

• Min. Project Size "> $25,000+
• Company Size "> 10 - 49 employees
• Location "> San Francisco, CA

Antedote is a strategic innovation and insight consultancy in San Francisco and London, United Kingdom. Founded in 2014, they have about 8 employees that serve enterprise and midmarket clients in a wide variety of industries. Services include business consulting and market research.

• Consumer products & services " >
• Financial services " >
• Medical " >
• Information technology " >
• Min. Project Size "> $10,000+
• Company Size "> 50 - 249 employees
• Location "> București, Romania

DWF is an SEO agency based in Bucharest, Romania. Founded in 2013, this company has 28 employees. Services offered by DWF include market research and SEO.

• L'Oreal
• TUI Travel-Center

Get connected with a company for free

Tell us about your project, and we'll match you with vetted companies that meet your requirements.

• Min. Project Size "> $1,000+
• Company Size "> 2 - 9 employees

Chillital is a business analytics company based in Bucharest, Romania. The company, founded in 2020, has a team of less than ten that provides conversion optimization, digital strategy, and SEO to small retail and e-commerce companies.

• Kalarilab.org
• Desige Decors
• Conversion Apps
• Business services " >
• eCommerce " >

Morningstar Sustainalytics

Not yet reviewed.

• Min. Project Size "> Undisclosed
• Company Size "> 1,000 - 9,999 employees
• Location "> Timișoara, Romania

MKOR Consulting

MKOR Consulting is a small market research company in București, Romania. Established in 2013, the team focuses on market research, email marketing, marketing strategy, content marketing, and more.

• Automotive " >
• Hospitality & leisure " >
• Manufacturing " >
• Real estate " >

4Service Holdings

Civitta strategy & consulting sa.

• Company Size "> 250 - 999 employees

Logarithmic Solutions

• Location "> Iași, Romania

Infection Point

• Location "> Cluj-Napoca, Romania

MKOR Research & Consulting

Zephyr group, ligeia contact management, brand mentors, seotips - servicii seo profesionale.

• Min. Project Size "> $5,000+

Digital Partners RO

• Location "> Bucharest, Romania

Fortin Agency

Fortin Agency is a marketing and advertising agency based in Bucharest, Romania, that was established in 2015. Their two-person team offers web design and PPC services. 

• General Electric
• Berkshire Hathaway
• Education " >
• Gambling " >
• Government " >

Happy Advertising

• Location "> Voluntari, Romania

Activ Property Services Bucharest

Tell agency, ecommasters.

• Advertising & marketing " >

AG Media Space

Green katana, mario grigorescu.

• Company Size "> Freelancer employees

CLOVER AND CLOUD

CLOVER AND CLOUD is a digital marketing agency based in Bucharest, Romania. Founded in 2015, CLOVER AND CLOUD has fewer than 10 employees. They specialize in complex PPC campaigns, and also offer e-commerce development, social media marketing, and market research services.

• New Balance

Whales and Shrimps Agency

Established in 2009, Whales and Shrimps Agency is an UX design company. Their small team is based in Dubai, United Arab Emirates; Mumbai, India and București, Romania. Their team offers ux/ui design, advertising, branding, market research, and more.

Market Research & Consumer Surveys Provider for Central & Eastern Europe & Asia MRP-EURASIA

Market Research & Consumer Surveys Provider for Central & Eastern Europe & Asia MRP-EURASIA, a market research company, was launched in 1997. Their midsize team is based in Chișinău, Moldova; Moscow, Russia; Minsk, Belarus and Kyiv, Ukraine and specializes in market research, marketing strategy, branding, business consulting, and more.

Integranth Digital Services

Get connected with the right company for you.

We'll do the work for you – finding and connecting you with service providers that meet your exact requirements.

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New research conducted by invoicing software company Bookipi has ranked the countries with the least expensive freelancers, and Romania is in the top 10. Colombia has the least expensive freelancers, while Australia is at the other end of the ranking.

The study used the freelancing platform Upwork to find how much freelancers in 40 different countries charge on average per job. They looked at several popular services, including logo design, video editing, and data entry. For each service in each country, the starting and end prices were collected, and an average price overall was calculated.

Romania was ranked 10th in the Bookipi study with an average price of USD 113.21 per freelancing job. In comparison, in Colombia, the country with the least expensive freelancers, the cost is USD 72.13. In neighboring Bulgaria, ranked 15th, the price is higher - USD 148.12.

In order, the top 10 countries with the least expensive freelancers are Colombia (USD 72.13), Brazil (USD 79.81), Argentina (USD 80.84), Jamaica (USD 88.63), Venezuela (USD 93.41), Germany (USD 102.35), Philippines (USD 106.70), Sri Lanka (USD 107.00), Kenya (USD 111.99), and Romania (USD 113.21).

At the other end of the ranking, Australia has the most expensive freelancers, costing an average of USD 594.56 per job. India follows as the second most expensive, with an average rate of USD 501.00 per freelancing job, while Morocco ranked third with USD 402.03. 

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(Photo source:  Belyjmishka / Dreamstime.com )

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Top Secondary Market Research Companies | Desk Research Companies

Apr 16, 2024

7 min. read

Secondary research companies give you an instant path to insights, offering a shortcut to understanding your customer journey . Rather than set up and conduct resource-intensive studies on your own, these companies pull data from multiple sources to help inform your next best actions.

Also known as desk research companies , secondary research companies help you preserve your time and resources when launching new marketing initiatives. They explore online databases, social media, libraries, industry experts, market research studies, and many other places on your behalf, all with your goals in mind.

Desk research is a fraction of the cost of primary research and can save you time and effort compared with traditional methods. Let’s explore the top secondary market research companies to help you capitalize on readily available data.

What are the Top Secondary Research Companies?

We chose these top secondary research companies based on their focus on desk research , approaches, and reputation. Here are the best secondary research companies to start your journey:

B2B International

Geo strategy partners, markelytics solutions, kantar marketplace, thrive analytics, ascendant consulting firm, sis international research.

Meltwater’s AI-enabled Consumer Intelligence solution is one of the most powerful of its kind, offering insights into brands, consumers, and the media landscape. It puts the power of desk research into your hands, allowing you to command new insights as needed.

What makes Meltwater’s technology stand out is its ability to answer questions you have yet to ask. Using AI , market research expertise, and data science, our platform helps you track topics and trending content, understand audiences, identify new segments and markets, and meet your customers where they are — and you don’t have to know where to start in order to gain these insights. Meltwater recognizes sentiments and how people are discussing various topics, opening the door to new insights and ideas you haven’t yet thought to explore.

With billions of data points updated in real time, users can monitor trends or conduct new desk research whenever they need it. Multiple users can research, collaborate, and share reports of their findings—all from one platform.

Want to learn more about how Meltwater can bolster your secondary market research efforts? Simply fill out the form at the bottom of this post and we'll be in touch.

Specializing in B2B market research , B2B International offers desk research as part of its market research services . They conduct research regarding brand and communications, customer segments , markets, product positioning, and thought leadership to help brands cut through the noise and get in front of their target audiences.

Their secondary research service hinges on quality internet research. They use a combination of libraries, databases, online directories, and similar sources. They’re constantly expanding their resource pool and often combine secondary research with primary research like interviews and surveys to build a comprehensive study.

myMRPlace is unique in that it serves as a marketplace for secondary market research companies. It matches you based on the type of desk research you need, allowing you to connect with only the companies that can help you.

These companies use a variety of desk research techniques and aren’t limited to basic Google and Bing searches. Industry reports, books, white papers, reviews, articles, and enterprise data sources may contribute to the process.

This marketplace approach removes some of the risks associated with buying secondary research . You don’t know what data is available until you look for it, so working with a secondary research company comes with some risk. If there’s little or no data available on the topic you need, you could waste precious resources and have your questions go unanswered.

myMRPlace focuses on helping you find the right data supplier for the job. You can share your project requirements, which go to more than 800 companies in 90 countries. Companies will provide you with a quote before you begin, allowing you more control over your project and budget.

Geo Strategy Partners is a full-service market research company specializing in industrial and technology companies. Desk research is an integral part of market research because it serves as a starting point for important questions, competitive analyses , and insights to guide a winning strategy.

The firm relies on a combination of qualitative and quantitative research techniques and tools. Projects typically include analyzing market trends, identifying competitors, characterizing the type and size of new opportunities, and predicting market trends , among other things. With these findings, customers can answer key questions about new products to develop, new territories to enter, and how to create go-to-market strategies.

Markelytics harnesses the power of technology to deliver insights in rapidly evolving industries. Specializing in research for companies in automotive, e-commerce, education, financial services, fashion, healthcare, and others, the firm collects digital research from all corners of the world to fuel business strategies.

Speed is the name of the game, with technology helping to remove redundant processes and deliver quick insights. The company leans heavily on resources that are available digitally, helping to bring context and action to their findings so businesses can make informed decisions.

Tip: Learn how to increase your organization's speed to insight in our Insight-Driven Marketing Guide .

Based in the UK, Kantar Marketplace puts the power of automation in your desk research processes. This automated platform combines human expertise with technology to help you learn more about markets and the people driving them. The platform not only offers secondary data but also transforms the data into easy-to-understand visuals for faster decision-making. 

Kantar also gives you the option to pay as you go (so you only pay for what you need) or choose a paid subscription for ongoing insights.

From market and customer research to advisory services, Thrive Analytics offers 360 degrees of marketing insights. With a combination of traditional and innovative methodologies, the firm specializes in digital marketing aspects to create robust strategies.

Like many secondary research companies, Thrive Analytics uses a combination of primary and secondary data to create a complete picture. Data analysis is among their core specialties, helping you to make sense of the research and numbers so you’ll know what to do next.

Ascendant Consulting Firm helps you harness readily available insights into consumers, competitors, and markets. The team deploys a variety of market research strategies, including secondary research , to help companies make key decisions for long-term business health.

With nearly 100 combined years of experience in qualitative and quantitative research, the firm uses popular approaches like regression analyses and projective techniques to think like a customer (or competitor).

Read more about how Pernod Ricard and Haleon use Meltwater to transform their market research processes.

SIS International Research is a full-service market research and intelligence firm offering primary and secondary research services. They work with B2B and B2C companies across multiple markets, including healthcare, food and beverage, FinTech, and industrial clients.

Secondary or desktop research is one of the firm’s many offerings, often complemented by primary research, competitive intelligence , product development, and brand positioning. They offer global coverage to give companies both broad and granular insights into people, products, and places. With experience spanning nearly 40 years, the high volume of primary research they produce shows promise for companies seeking reliable secondary sources.

Choosing the Right Desk Research Company

Empowering your research with secondary data means choosing the right companies and sources from the start. It’s important to remember that secondary research is limited, so we suggest choosing companies that:

• Have access to data related to your topic or needs
• Can pull data from a variety of sources
• Have expertise in your field or industry
• Demonstrates a track record of quality data and reports
• Maintains clear, open communication to ensure you receive the best results

The more variety in sources you have, the better chance you have of finding relevant data to address your questions. That’s what makes Meltwater’s Consumer Intelligence suite so powerful—it captures billions of data points in real time across social media, news websites, podcasts, and offline channels to help you gain a comprehensive understanding so you can move forward with confidence.

Learn how Meltwater can help your secondary market research when you request a demo by filling out the form below.

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Romania Retail Market Figures Q1 2024

With a total of 4.36 mln. sq m, the country's modern stock is going through major structural changes in terms of composition, spread, and trends, ln terms of composition.

April 15, 2024 2 Minute Read

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60% of the stock's total GLA (gross leasable area) is developed as a shopping center retail format, while the remaining 40% is designed considering the retail park format. Looking at the new supply evolution for more than three years and the expected pipeline, the retail park format weighs more and more in the modern stock's composition, quickly heading to a potential claim of half of it.

As per the territorial spread, 71% of the retail area is developed in regional cities, and the remaining 29% was delivered in Bucharest. ln the first months of 2024, the four schemes that were inaugurated: only one is located in a regional city with a population above 150,000.

Retail density in Romania reached 200 modern sq m for 1,000 inhabitants after the delivery of circa 21,000 sq m during the first quarter of 2024.

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Most sustainable brands in Romania 2023

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• CPI for staple food, fruits, and vegetables in Malaysia 2013-2022
• Production of rice in Malaysia 2013-2021
• Production volume of vegetables in Malaysia 2017-2022
• Number of chicken in Malaysia 2013-2022
• GDP from food manufacturing in Malaysia 2015-2022
• Production index of food products Malaysia 2015-2022
• Production of refined sugar in Malaysia 2014-2023
• Production of milk drinks in Malaysia 2014-2023
• Production of milled rice in Malaysia 2015-2023, by type
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• Sales value of street stalls in Malaysia 2016-2026
• Number of employees in food and beverage establishments Malaysia 2012-2021
• Export value of manufactured food in Malaysia 2017-2023
• Distribution of import value of food in Malaysia 2022, by country of origin
• Actions taken to cope with inflation in Malaysia 2023
• Leading food and beverage shopping stores in Malaysia 2022, by type
• Leading food brands in Malaysia 2022, by household penetration
• Leading snacks and beverages purchased in Malaysia 2022, by type

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Apple loses top phonemaker spot to Samsung as iPhone shipments drop, research company says

Apple’s smartphone shipments dropped about 10% in the first quarter of 2024, hurt by intensifying competition by Android smartphone makers aiming for the top spot, data from research firm IDC showed on Sunday.

Global smartphone shipments increased 7.8% to 289.4 million units during January-March, with Samsung, at 20.8% market share, clinching the top phonemaker spot from Apple.

The iPhone-maker’s steep sales decline comes after its strong performance in the December quarter when it  overtook  Samsung as the world’s No.1 phone maker. It’s back to the second spot, with 17.3% market share, as Chinese brands such as Huawei gain market share.

Xiaomi, one of China’s top smartphone makers, occupied the third position with a market share of 14.1% during the first quarter.

South Korea’s Samsung, which launched its latest flagship smartphone lineup — Galaxy S24 series — in the beginning of the year, shipped more than 60 million phones during the period.

Global sales of Galaxy S24 smartphones  jumped 8% , compared to last year’s Galaxy S23 series during their first three weeks of availability, data provider Counterpoint previously said.

In the first quarter, Apple shipped 50.1 million iPhones, down from 55.4 million units it shipped same period last year, according to IDC.

Apple’s smartphone shipments in China  shrank 2.1%  in the final quarter of 2023 from a year earlier.

The drop underscores the challenges facing the U.S. firm in its third biggest market, as some Chinese companies and government agencies limit employees’ use of Apple devices, a measure that mirrors U.S. government restrictions on Chinese apps on security grounds.

The Cupertino, California-based company in June will hold its  Worldwide Developers Conference  (WWDC), where it will highlight updates to the software powering iPhones, iPads, and other Apple devices.

Investors are closely watching for updates on artificial intelligence development at Apple, which has so far spoken little about incorporating the AI technology into its devices. The company earlier this year lost the crown as the world’s most valuable company to Microsoft.