market research data analyst job description

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Market Research Analyst

Job summary:.

The Market Research Analyst will research, compile, and analyze information on products and market conditions to identify potential new markets, sales opportunities, and the most effective methods of marketing specified products.

Supervisory Responsibilities:

Duties/responsibilities:.

• Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
• Drafts questionnaires, polls, surveys, and other data collection resources.
• Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
• Compiles data related to competitors products such as pricing, sales, and marketing or distribution methodology.
• Summarizes and analyzes data; makes recommendations related to research findings.
• Reports findings, complete with graphs illustrating data and written text explaining complex findings.
• Identifies potential new products or markets through research.
• Forecasts and tracks industry marketing and sales trends based on collected data.
• Delivers reports and presentations of findings to management and/or executive leadership.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Superior research and analytical skills.
• Ability to translate complex concepts and methodologies into easily understood language.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• Bachelors degree in Marketing Research, Statistics, Math, or related field required; MBA preferred.
• Some related experience preferred.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

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Market Research Analyst Job Description [Updated for 2024]

In today’s data-driven business landscape, the demand for market research analysts is soaring.

As the business world evolves, the need for savvy professionals who can gather, analyze, and interpret market data becomes increasingly critical.

But what does being a market research analyst truly entail?

Whether you are:

• A job seeker looking to unravel the complexities of this role,
• A hiring manager seeking to draft the perfect candidate profile,
• Or simply curious about the intricacies of market research analysis,

You’ve come to the right place.

Today, we present a customizable market research analyst job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Market Research Analyst Duties and Responsibilities

Market Research Analysts use a range of tools and methodologies to gather and interpret data on market conditions, customer behaviors, and competitor activity.

Their findings assist businesses in making informed decisions about market opportunities, product or service development, and marketing strategy.

Their primary duties and responsibilities include:

• Conducting primary and secondary market research using various methods such as surveys, focus groups, and data analysis
• Monitoring and forecasting market trends and consumer behavior
• Identifying potential markets and testing them extensively
• Collecting data on competitors and analyzing their prices, sales, and marketing methods
• Preparing reports using statistical software and presenting findings to management
• Devising and evaluating methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires
• Working closely with other departments, such as marketing and sales, to understand and address business needs
• Advising businesses on market conditions, consumer behavior, and marketing strategies

Market Research Analyst Job Description Template

We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision-making process regarding product designs, prices, and promotions.

The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.

Responsibilities

• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
• Understand business objectives and design surveys to discover prospective customers’ preferences
• Compile and analyze statistical data using modern and traditional methods to collect it
• Perform valid and reliable market research SWOT analysis
• Interpret data, formulate reports and make recommendations
• Use online market research and catalogue findings to databases
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

Qualifications

• Proven market research analysis experience
• Ability to interpret large amounts of data and to multi-task
• Strong communication and presentation skills
• Knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
• Search engines, web analytics and business research tools acumen
• Familiarity with CRM programs
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge of data warehousing, modelling and mining
• Strong analytical and critical thinking
• BS degree in Statistics, Marketing or related field
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

Additional Information

• Job Title: Market Research Analyst
• Work Environment: Office setting with options for remote work. Some travel may be required for market research or client meetings.
• Reporting Structure: Reports to the Market Research Manager or Marketing Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $62,000 minimum to $105,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Market Research Analyst Do?

Market Research Analysts play a crucial role in helping organizations understand their markets, customers, competitors, and other variables that affect business performance.

They work for corporations, marketing agencies, consulting firms or they may be self-employed.

They collect data and conduct research to understand market trends, consumer attitudes, and competitive practices.

This involves designing surveys, conducting interviews or focus groups, analyzing data using statistical software, and preparing reports.

Their main goal is to help the company understand what products people want, who will buy them, and at what price.

They use this information to help organizations develop marketing strategies, define target audiences, set pricing structures, and identify opportunities for business growth.

Market Research Analysts also track and forecast marketing and sales trends, measure the effectiveness of marketing programs and strategies, and present their findings to the management using graphs and charts.

They work closely with other teams within the organization such as sales, product development, and senior leadership to provide insights that drive strategic decisions.

In addition to this, they are expected to keep up-to-date with the latest research methodologies, data analysis techniques, and marketing trends.

Market Research Analyst Qualifications and Skills

Market Research Analysts require a combination of technical skills, soft skills, and industry-specific knowledge to effectively analyze market conditions and guide business strategies, including:

• Strong analytical skills to interpret complex data and convert it into understandable results.
• Excellent communication skills to present findings and translate complex data into understandable documents and reports.
• Detail-oriented abilities to ensure accurate data collection and interpretation, as well as thorough market analyses.
• Proficiency in statistical software, databases, and design programs for data manipulation and visualization.
• Critical thinking skills to identify trends, patterns, and insights in the data and make strategic recommendations based on findings.
• Interpersonal skills to work effectively with different teams and stakeholders, understanding their informational needs and presenting relevant findings.
• Ability to work under pressure and meet tight deadlines, demonstrating exceptional time management skills.
• Knowledge of the industry and its latest trends, being able to anticipate changes in the market and their possible impacts.

Market Research Analyst Experience Requirements

Entry-level Market Research Analysts typically have 1 to 2 years of experience, gained through internships or part-time roles in market research, data analysis, or a related field.

They often have hands-on experience with data collection methods and statistical software.

Candidates with 2 to 5 years of experience usually have a solid understanding of market research methods, data analysis, and market trends.

They may also have experience with report writing and presenting findings to stakeholders.

Senior Market Research Analysts with over 5 years of experience often have a deep understanding of both qualitative and quantitative research methodologies.

They are likely to have developed leadership skills and may have managed small research projects or teams.

They may also have experience in strategic planning based on the insights gained from market research.

Additional relevant experience for all levels of Market Research Analysts can include a familiarity with Customer Relationship Management (CRM) systems, experience in a specific industry, or knowledge of a particular market.

It’s also essential that Market Research Analysts have experience with data visualization tools and are able to translate complex data into understandable and actionable insights.

This can often be gained through practical experience, further education, or certifications in market research or a related field.

Market Research Analyst Education and Training Requirements

To become a Market Research Analyst, a bachelor’s degree in marketing, business administration, statistics, or a related field is generally required.

The degree program should cover areas such as market research, statistics, business administration, and consumer behavior.

These subjects equip a candidate with the necessary knowledge and skills to analyze market trends, interpret data, and make informed business decisions.

Many employers may prefer candidates with a master’s degree in market research or a related field, especially for more advanced positions.

These programs dive deeper into the research methodologies, data analysis techniques, and marketing strategies required for the role.

In addition to formal education, market research analysts should have strong analytical skills, be adept at using statistical software, and have a good understanding of consumer behavior.

Certification is not always required but can be beneficial for career advancement.

The Marketing Research Association offers the Professional Researcher Certification (PRC) for those who meet education and experience requirements.

Lastly, continuous learning and staying updated with the latest market trends and research methodologies is critical in this field.

Many analysts attend workshops, seminars, and courses to update their skills and knowledge.

Market Research Analyst Salary Expectations

A Market Research Analyst earns an average salary of $63,790 (USD) per year.

However, the actual income may differ based on factors such as industry, years of experience, level of education, and the location of the job.

Market Research Analyst Job Description FAQs

What skills does a market research analyst need.

A Market Research Analyst should have strong analytical skills to understand large and complex data sets, critical-thinking skills to draw accurate conclusions from their findings, and detail-oriented nature to ensure the accuracy of their data.

They also need to have excellent communication skills to present their findings in a clear, comprehensible way to their team or clients.

Do Market Research Analysts need a degree?

Most Market Research Analyst positions require at least a bachelor’s degree in marketing, business, statistics, or a related field.

Some advanced roles may require a master’s degree.

Practical experience with statistical software, data visualization, and digital marketing tools can be beneficial.

What should you look for in a Market Research Analyst resume?

On a Market Research Analyst’s resume, look for a degree in a relevant field and experience with data analysis, as this is a key part of the role.

Familiarity with specific market research tools and software is also a plus.

Additionally, any demonstration of strong communication skills, whether through presentations, reports, or other means, can be a good indicator of their ability to convey their findings effectively.

What qualities make a good Market Research Analyst?

A good Market Research Analyst is naturally curious and enjoys digging into data to uncover trends and insights.

They’re detail-oriented and meticulous, as accuracy is paramount in their role.

They also possess strong problem-solving skills, using their findings to strategize effective marketing approaches.

Furthermore, good communication skills are essential, as they must present their findings and recommendations in a clear and compelling way.

Is it challenging to hire Market Research Analysts?

Finding a Market Research Analyst with the right blend of analytical prowess, industry knowledge, and communication skills can be challenging.

The field is highly competitive, and the best candidates often have a solid educational background coupled with practical experience.

Employers need to offer competitive salaries and opportunities for advancement to attract top talent.

And there you have it.

Today, we’ve demystified what it truly entails to be a market research analyst.

And guess what?

It’s not just about crunching numbers.

It’s about unearthing valuable insights that help shape business strategies, one data point at a time.

With our ready-to-use market research analyst job description template and real-world examples, you’re all set to make a difference.

But why stop there?

Dive deeper with our job description generator . It’s your next step to creating razor-sharp job listings or polishing your resume to brilliance.

Every data point is a part of the larger narrative.

Let’s shape that future. Together.

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The Editorial Team at InterviewGuy.com is composed of certified interview coaches, seasoned HR professionals, and industry insiders. With decades of collective expertise and access to an unparalleled database of interview questions, we are dedicated to empowering job seekers. Our content meets real-time industry demands, ensuring readers receive timely, accurate, and actionable advice. We value our readers' insights and encourage feedback, corrections, and questions to maintain the highest level of accuracy and relevance.

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Market Research Analyst Job Description

Market research analysts are marketing specialists who help determine an organization’s position in the marketplace in order to effectively promote its products and services. They research competitors and their marketing methods and study and gather consumer information.

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Market Research Analyst Job Description Template

We are looking to hire a market research analyst with outstanding organizational and research skills. Market research analysts are expected to be focused individuals with a strong proficiency in math and sound business acumen.

To ensure success, market research analysts should be exceptional communicators and intuitively recognize patterns with a keen interest in providing purposeful and accurate insight into consumer behavior and competitors’ strategies. Top candidates will exhibit critical thinking skills, strong IT skills, and thorough attention to detail.

Market Research Analyst Responsibilities:

• Monitoring and forecasting marketing and sales trends.
• Assisting in the development of marketing plans.
• Conducting research on specific market conditions.
• Analyzing consumer preferences to determine the potential sales of a product or service.
• Analyzing prices, methods of marketing, and distribution.
• Measuring the effectiveness of marketing programs and strategies.
• Devising and evaluating methods for data collection.
• Gathering data on consumers, competitors, and market conditions.
• Using statistical software to analyze and interpret data.
• Maintaining strict confidentiality of sensitive information.
• Simplifying complex data into a user-friendly format, such as graphs, charts, and other visual aids.
• Preparing and presenting reports to clients and management.

Market Research Analyst Requirements:

• Bachelors degree in market research or related (essential).
• Two years of experience in market research and analysis.
• Analytical thinker with strong theoretical and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Thorough knowledge of marketing programs and strategies.
• Ability to gather large amounts of data and convert it into meaningful analysis.
• Solid organizational skills and detail-oriented.
• Ability to work under pressure and meet strict deadlines.
• Strong proficiency in math, web analytics, and business research tools.
• Brilliant written and verbal communication skills.
• Ability to simplify complex information into a user-friendly format.
• Proficient in Microsoft Office, databases, and statistical packages.

Related Articles:

Market research analyst interview questions, analyst job description, analyst interview questions, equity analyst job description, equity analyst interview questions.

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Market Research Analyst

Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Market research analysts typically do the following:

• Monitor and forecast marketing and sales trends
• Measure the effectiveness of marketing programs and strategies
• Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
• Gather data on consumers, competitors, and market conditions
• Analyze data using statistical software
• Convert data and findings into tables, graphs, and written reports
• Prepare reports and present results to clients and management

Market research analysts gather data and study other information to help a company promote its products or services. They gather data on consumer buying habits, demographics, needs, and preferences. They collect data and information using a variety of methods, such as focus groups, interviews, literature reviews, market analysis surveys, public opinion polls, and questionnaires.

Analysts help determine a company’s position in the marketplace by researching their competitors and studying their marketing methods, prices, and sales. Using this information, analysts may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables analysts to develop advertising brochures and commercials, product promotions, and sales plans.

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research.

Workers who design and conduct surveys that market research analysts use are survey researchers.

Market research analysts held about 792,500 jobs in 2021. The largest employers of market research analysts were as follows:

Because most industries use market research, these analysts are employed throughout the economy.

Market research analysts work individually or as part of a team, collecting, analyzing, and presenting data. For example, some analysts work with graphic designers and artists to create charts, graphs, and infographics summarizing their research and findings.

Work Schedules

Most market research analysts work full time during regular business hours.

Market research analysts typically need a bachelor’s degree. Some employers require or prefer that job candidates have a master’s degree. Strong research and analytical skills are essential.

Market research analysts typically need a bachelor's degree in market research or a related business, communications, or social science field.

Courses in statistics, research methods, and marketing are important for prospective analysts. Courses in communications and social sciences, such as economics or consumer behavior, are also helpful.

Some employers of market research analysts require or prefer a master’s degree. Several schools offer graduate programs in marketing research, but analysts may choose to complete a bachelor’s degree in another field, such as statistics and marketing, and earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.

Licenses, Certifications, and Registrations

Analysts may pursue certification, which is voluntary, to demonstrate a level of professional competency. The  Insights Association  offers several certifications for market research analysts, including the IPC Principal and the IPC Masters. Candidates qualify based on industry experience and passing an exam.

Other Experience

Completing an internship while in school may be helpful. Prospective analysts also may gain experience by volunteering for an organization and helping with market research or related projects.

Employers may prefer to hire candidates who have experience in other positions that require collecting and analyzing data or writing reports to summarize research. 

Market research analysts typically have an interest in the Thinking, Persuading and Organizing interest areas, according to the Holland Code framework. The Thinking interest area indicates a focus on researching, investigating, and increasing the understanding of natural laws. The Persuading interest area indicates a focus on influencing, motivating, and selling to other people. The Organizing interest area indicates a focus on working with information and processes to keep things arranged in orderly systems.

If you are not sure whether you have a Thinking or Persuading or Organizing interest which might fit with a career as a market research analyst, you can take a career test to measure your interests.

Market research analysts should also possess the following specific qualities:

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. Market research analysts must assess all available information to determine what marketing strategy would work best for a company.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

The median annual wage for market research analysts was $63,920 in May 2021. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $37,570, and the highest 10 percent earned more than $128,320.

In May 2021, the median annual wages for market research analysts in the top industries in which they worked were as follows:

Employment of market research analysts is projected to grow 19 percent from 2021 to 2031, much faster than the average for all occupations.

About 99,800 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire. 

Employment growth will be driven by an increasing use of data and market research across many industries. These workers will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand.

The increase in the collection and analyses of big data—extremely large sets of information, such as social media comments or online product reviews—can provide insight on consumer behaviors and preferences. Businesses will need market research analysts to conduct analyses of the data and information.

For more information about market research analysts, visit

Insights Association

For resources and information about qualitative research, visit

Qualitative Research Consultants Association  (QRCA)

Where does this information come from?

The career information above is taken from the Bureau of Labor Statistics Occupational Outlook Handbook . This excellent resource for occupational data is published by the U.S. Department of Labor every two years. Truity periodically updates our site with information from the BLS database.

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I think I have found an error or inaccurate information on this page. Who should I contact?

This information is taken directly from the Occupational Outlook Handbook published by the US Bureau of Labor Statistics. Truity does not editorialize the information, including changing information that our readers believe is inaccurate, because we consider the BLS to be the authority on occupational information. However, if you would like to correct a typo or other technical error, you can reach us at [email protected] .

I am not sure if this career is right for me. How can I decide?

There are many excellent tools available that will allow you to measure your interests, profile your personality, and match these traits with appropriate careers. On this site, you can take the Career Personality Profiler assessment, the Holland Code assessment, or the Photo Career Quiz .

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Market Research Analyst: Job Description & Skills in 2024

As a market research analyst, you play a crucial role in helping companies understand their audience and make better-informed business decisions. In this article, we will explore the job description and skills required to excel in this field.

Definition of Market Research Analyst

A market research analyst is responsible for collecting and analyzing data on consumer behavior, market trends, and competitors to help their organization make informed decisions. They use various research methods, including surveys, focus groups, and statistical analysis, to gather insights that can be used to improve products and services, develop marketing strategies, and identify opportunities for growth.

Importance of Market Research Analyst

Market research analysts are essential to helping companies stay competitive in today’s constantly evolving business landscape. By providing valuable insights into consumer trends and preferences, they help businesses make more informed decisions about product development, marketing, and sales.

In addition to helping businesses stay ahead of the competition, market research analysts also play a critical role in identifying emerging trends and opportunities. By keeping a pulse on the latest industry developments and consumer preferences, they can help their organization stay agile and adapt to changing market conditions.

Overview of the Article

Throughout the article, we will cover the following topics:

• The role of a market research analyst, including key responsibilities and requirements
• Essential skills and experience for success in this field
• Job outlook and earning potential for market research analysts
• Tips for breaking into the field and advancing your career
• Case studies and real-world examples of successful market research strategies

By the end of this article, readers will have a comprehensive understanding of what it takes to become a top-performing market research analyst and how to excel in this exciting and fast-paced field.

Market Research Analyst Job Description

Market research analysts play a crucial role in the success of a business by providing insights into customer needs, preferences, and habits.

A. Responsibilities

Market research analysts are responsible for conducting research in order to help businesses make informed decisions. They analyze data and information, evaluate findings, and communicate with clients, managers, and other stakeholders.

B. Gather Data and Information

One of the key responsibilities of a market research analyst is gathering data and information. This might involve conducting surveys, focus groups, or other types of research to collect information about customer preferences, purchasing habits, and other relevant data. They may also collect data from internal sources, such as sales data, customer databases, and website analytics.

C. Analyze Data and Information

Once data and information have been gathered, market research analysts must then analyze it. This may involve using statistical software to identify patterns and trends, conducting market research to identify competitors and market trends, and analyzing customer feedback to determine customer satisfaction and identify areas for improvement.

D. Evaluate and Present Findings

After analyzing data and information, market research analysts must then evaluate the findings. This involves drawing conclusions based on the data and identifying opportunities for growth and improvement. They may then create presentations, reports, and other materials to communicate their findings to clients, managers, and other stakeholders.

E. Communicate with Clients, Managers, and Stakeholders

Communication is a key part of a market research analyst’s job. They must be able to communicate complex data and findings in a way that is clear and understandable to non-technical stakeholders. This may involve creating reports, presentations, and other materials that can be easily understood by people outside of the research field.

F. Maintain Research Databases and Technology

Market research analysts must also ensure that research databases and technology are maintained and updated. This may involve managing databases of customer information, tracking trends in the industry, and staying up-to-date on new research methodologies and technologies. They must also ensure that all research is conducted ethically and in compliance with relevant laws and regulations.

Market research analysts are critical to the success of businesses across all industries. Their responsibilities include gathering and analyzing data, evaluating findings, communicating with clients and stakeholders, and maintaining research databases and technology. With their expertise, market research analysts help businesses make informed decisions and stay ahead of the competition.

Qualifications and Skills for Market Research Analyst

Market research analysts are responsible for deciphering data and insights to help organizations make informed business decisions. This involves a diverse skill set and a strong educational background. To be successful in this field, there are several vital qualifications and skills that market research analysts should have.

A. Education and Certification The first qualification for a market research analyst is to hold at least a bachelor’s degree in a relevant field such as marketing, statistics, or business administration. Advanced degrees, such as an MBA or a master’s in marketing research, offer a competitive advantage in this field. Additionally, certification programs, such as the Professional Researcher Certification (PRC) from the Insights Association, can enhance a candidate’s credentials.

B. Technical Skills Market research analysts should be proficient in data analysis and have a strong understanding of the latest technologies and data collection methods. This includes expertise in data analytics software and statistical analysis tools, as well as experience with survey and research methodologies.

C. Analytical Skills Market research analysts should possess strong analytical skills to help them interpret data and turn it into actionable insights. These skills include critical thinking, problem-solving, and the ability to identify patterns and trends.

D. Communication Skills Market research analysts should be effective communicators who can present complex data and insights in an easy-to-understand format. This includes not only verbal communication but also written communication through reports, presentations, and dashboards.

E. Organizational Skills Market research analysts need to possess strong organizational skills to manage multiple projects and deadlines simultaneously. This includes the ability to prioritize tasks, manage resources, and maintain accurate records.

F. Interpersonal Skills Market research analysts should have strong interpersonal skills to work effectively with team members and clients. This includes the ability to build rapport, active listening, and empathy.

G. Adaptability and Flexibility Market research analysts should possess excellent adaptability and flexibility skills to ensure they can respond to rapidly changing business needs. This includes the ability to pivot direction, multitask, and handle unexpected challenges with ease.

Market research analysts must have a unique blend of qualifications and skills to succeed in this industry. Having a strong background in education, technical skills, analytical skills, communication skills, organizational skills, interpersonal skills, and adaptability and flexibility are essential. As the market research industry continues to evolve, these skills will only become more critical for success.

Career Prospects and Salary for Market Research Analysts

Market research analysts are in high demand, as organizations across various industries rely on their insights to make informed business decisions. Here are some things to consider when it comes to career growth opportunities, job market trends and outlook, salary and compensation, and geographic and industry variation in salaries for market research analysts.

A. Career Growth Opportunities

Market research analysts typically begin their careers with a bachelor’s degree in marketing or a related field, though some employers may prefer candidates with a master’s degree. As they gain experience, market research analysts may have the opportunity to move into leadership roles, such as managing a team of analysts or becoming a director of market research.

In addition, market research analysts can expand their skills by developing expertise in specific areas, such as consumer behavior or market segmentation. They can also stay up-to-date with emerging trends and technologies by attending industry conferences or completing training programs.

B. Job Market Trends and Outlook

The job market for market research analysts is expected to grow at a fast pace, with the U.S. Bureau of Labor Statistics projecting a 18% increase in employment between 2019 and 2029. This growth is largely due to the increasing importance of data-driven decision making in today’s business landscape.

As more organizations embrace digital technologies, market research analysts with experience in areas such as social media analytics and digital marketing research may be particularly in demand.

C. Salary and Compensation

According to the U.S. Bureau of Labor Statistics, the median annual wage for market research analysts was $63,790 as of May 2019. However, salaries can vary widely based on factors such as experience level, industry, and geographic location.

Market research analysts working in the management, scientific, and technical consulting services industry tend to earn higher salaries, with a median annual wage of $85,730. Those working in the wholesale trade industry tend to earn lower salaries, with a median annual wage of $60,140.

D. Geographic and Industry Variation in Salaries

Geographic location can also impact salaries for market research analysts. For example, those working in metropolitan areas such as San Francisco, New York, and Boston tend to earn higher salaries due to the higher cost of living in these locations.

In terms of industry, market research analysts working in the computer systems design and related services industry tend to earn the highest salaries, with a median annual wage of $92,520 as of May 2019. Those working in the educational services industry tend to earn lower salaries, with a median annual wage of $51,860.

Market research analysts can expect strong job growth and competitive salaries. By continuing to develop their skills and expertise, they can position themselves for long-term success in this exciting field.

Types of Market Research Analyst

As a market research analyst, you can specialize in different areas of research depending on your interests and expertise. Below are some of the most common types of market research analysts:

A. Industry-Specific Market Research Analyst

Industry-specific market research analysts specialize in gathering information and insights about a particular industry or market segment. They study trends, consumer behavior, competition, and other factors that affect the industry they are focused on.

For instance, an industry-specific market research analyst may specialize in the healthcare industry, researching the latest developments in medical technology, changes in healthcare policies, and consumer behavior in healthcare settings.

B. Geographical Market Research Analyst

Geographical market research analysts focus on gathering data about specific regions or locations. They may study demographics, consumer behavior, or economic trends in a particular region.

For example, a geographical market research analyst working for a real estate company may gather data about property values, rental demand, and consumer preferences in a specific city or neighborhood.

C. Demographic Market Research Analyst

Demographic market research analysts specialize in understanding consumer behavior and preferences based on demographics such as age, gender, income, and education. They study consumer trends and buying behavior within specific demographics and use this data to improve marketing and product development strategies.

For instance, a demographic market research analyst may gather data on the spending habits and media consumption of millennials to help a company develop more targeted marketing campaigns for this demographic.

D. Product-Specific Market Research Analyst

A product-specific market research analyst specializes in understanding consumer behavior and preferences specific to a particular product or service. They gather data on consumer preferences, usage patterns, and satisfaction levels to help companies develop and improve their products and services.

For instance, a product-specific market research analyst may gather data on consumer preferences for mobile phone features to help a technology company design a new device that meets customer needs and preferences.

Market research analysts can specialize in different areas of research depending on their interests and expertise. Whether you prefer to analyze data about industries, demographics, products, or regions, there are exciting opportunities for you to apply your skills as a market research analyst.

Types of Market Research Techniques

Market research is a crucial aspect of any organization, allowing them to identify their target market and gather information about their customers’ needs and preferences. There are various techniques of market research, including:

A. Qualitative Research

Qualitative research focuses on gathering subjective data through direct communication with customers, including interviews, focus groups, and surveys. This technique helps to collect in-depth information about customers’ experiences, opinions, and attitudes, enabling businesses to gain a better understanding of consumer behavior.

B. Quantitative Research

Quantitative research, on the other hand, focuses on the collection of numerical data through surveys, polls, and questionnaires. This technique helps businesses to gather specific information about customer preferences and behaviors, enabling them to determine the most effective marketing strategies.

C. Primary Research

Primary research refers to the gathering of data directly from the source, typically through interviews, surveys, or observations. This form of research helps businesses to gain a comprehensive understanding of their target market and customer needs.

D. Secondary Research

Secondary research involves analyzing data that has already been collected by others, including industry reports, government publications, and academic research. This technique is often used to supplement primary research and provides a broader perspective on market trends and customer behavior.

Market research is an essential tool for any organization looking to understand their target audience and gain a competitive advantage. By utilizing different techniques such as qualitative and quantitative research, as well as primary and secondary research, businesses can gain valuable insights into customer behavior and preferences, helping them to make informed decisions about their marketing strategies. ** Commonly Used Market Research Tools

Market research analysts rely on a variety of tools to help them gather, manage, and analyze data related to consumer behavior, market trends, and product performance. Here are some of the most commonly used tools in the field:

A. Survey Tools

One of the primary methods that market researchers use to collect information is through surveys. Survey tools help analysts create customizable surveys that can be distributed to targeted groups of people. Some of the most commonly used survey tools include SurveyMonkey, Qualtrics, and Google Forms. These tools allow analysts to design surveys with a wide range of questions types, including multiple-choice, ranking, and open-ended questions. Many survey tools also offer features like respondent tracking, data analysis, and reporting.

B. Data Analysis Tools

Once market researchers have collected data, they need to analyze it to identify patterns, trends, and insights that can inform business decisions. Data analysis tools, like SAS, Excel, and R, help researchers manage, clean, and analyze data sets. These tools allow analysts to create charts, graphs, and other visualizations that can help them to better understand patterns in the data. They can also run statistical analyses to identify correlations between variables and test hypotheses.

C. Project Management Tools

Market research projects can involve multiple stakeholders and moving parts, which can make them difficult to manage. Project management tools, like Asana, Trello, and Basecamp, help researchers keep track of project timelines, budgets, and deliverables. These tools allow users to assign tasks and deadlines, communicate with team members, and track progress in real-time. Project management tools can also help researchers to better manage resources, identify areas of inefficiency, and improve collaboration across teams.

D. Reporting Tools

Once market researchers have collected and analyzed their data, they need to present their findings to stakeholders in a clear and compelling way. Reporting tools, like Tableau, QlikView, and Microsoft Power BI, help researchers create customizable reports and dashboards that can visualize data in meaningful ways. These tools allow users to create interactive charts, graphs, and maps that can reveal insights at a glance. They can also help researchers to identify trends over time and make comparisons between different data sets.

Market research analysts rely on a variety of tools to help them gather, analyze, and present data related to consumer behavior, market trends, and product performance. By leveraging these tools, market researchers can gain deeper insights into consumer preferences and behaviors, enabling businesses to make more informed decisions about marketing strategies, product development, and other key initiatives.

Important Key Performance Indicators (KPIs) for Market Research Analysts

As a market research analyst, it is important to know the key performance indicators (KPIs) that will help measure and analyze the success of your research strategies. Understanding KPIs is crucial for identifying areas of improvement, identifying opportunities for growth, and ensuring that your research is effectively contributing to the overall success of your organization.

Here are six key performance indicators that you should always keep in mind:

A. Customer Satisfaction

Customer satisfaction is a critical KPI for market research analysts. It measures how satisfied customers are with the products or services offered by a company. Customer satisfaction can be measured through surveys or feedback forms, and can be used to assess overall performance, identify areas for improvement, and help in developing strategies to improve customer satisfaction.

B. Net Promoter Score (NPS)

Net Promoter Score (NPS) is another important KPI for market research analysts. NPS is a score that measures how likely customers are to refer a company to a friend or colleague. This KPI is crucial because customers who are highly likely to recommend a company are more likely to be loyal and make repeat purchases.

C. Market Share

Market share is another vital KPI for market research analysts. It is the percentage of the total market that a company has captured. This KPI is critical because it helps you understand how your company is performing in comparison to competitors. It can also help you identify new areas for growth and opportunities for expansion.

D. Customer Retention

Customer retention is a KPI that measures the percentage of customers that continue to do business with a company over time. This KPI is essential because retaining customers is much easier and more cost-effective than acquiring new ones. It is important to keep this KPI in mind when developing strategies to improve customer loyalty and prevent churn.

E. Sales Growth

Sales growth is a measurable KPI that is essential for assessing the performance of a company. It measures the increase or decrease in revenue over time. A market research analyst must keep this KPI in mind when developing pricing and promotional strategies, identifying new markets, and optimizing product offerings.

F. Brand Awareness

Brand awareness is one of the most important KPIs for market research analysts. It measures how well a company is recognized and perceived by its customers. This KPI can be assessed through brand surveys or qualitative research studies. Measuring and improving brand awareness is essential for building a loyal customer base and improving sales growth.

Understanding and tracking these six key performance indicators will help market research analysts to assess the success of their research strategies, identify areas for improvement, and contribute to the overall success of their organization.

Challenges Faced by Market Research Analysts

Market research analysts play a critical role in businesses by gathering and analyzing data to help companies make informed decisions. However, this job comes with its own set of challenges. Here are the top five challenges faced by market research analysts:

A. Limited Time and Resources

Market research analysts are often tasked with conducting research on a tight deadline and limited budget. This can be challenging because it requires them to work efficiently and effectively to deliver accurate results within a constrained time frame. To tackle this challenge, analysts must prioritize their tasks, identify the most important data points, and use technology to automate and streamline certain processes.

B. Handling and Managing Big Data

With the rise of big data, handling and managing large amounts of data has become a critical challenge for market research analysts. It can be difficult to know where to begin when sorting through such vast amounts of information. Analysts must develop a strong understanding of data management and be able to analyze data from various sources to provide meaningful recommendations to their clients.

C. Staying Up-To-Date with Technological Advancements

Technology is rapidly advancing, and market research analysts must stay up-to-date with the latest tools and techniques to effectively perform their job. With the increase in social media and mobile devices, it is essential to understand new data sources and their potential value in informing business decisions. Additionally, analysts must have a strong understanding of data visualization and other tools to effectively communicate findings to clients.

D. Increased Competition

As the demand for skilled market research analysts continues to grow, so does the competition for jobs. This can be challenging for analysts who are just starting out in the industry, as more experienced candidates may have an advantage. Staying up-to-date with the latest trends and honing specialized skills can make an analyst stand out in a crowded job market.

E. Evolving Market Trends and Consumer Behaviour

Market research is consistently impacted by evolving trends and changing consumer behaviours, making it important for analysts to stay up-to-date on the latest shifts in the market. Traditional market research methods may not always suffice, and new data sources may become necessary to incorporate into analysis. Analysts must be flexible and adaptable to changing circumstances to ensure that their research is current and relevant.

Market research analyst faces challenges such as limited time and resources, handling and managing big data, staying up-to-date with technological advancements, increased competition, and evolving market trends and consumer behavior. Addressing these challenges requires market research analysts to stay informed, adaptable, and creative in their work.

Importance of Market Research Analyst for Various Industries

Market research analysts play a crucial role in various industries by helping businesses make informed decisions about their products, customers, and competitors. They collect and analyze data to identify trends, market opportunities, and customer preferences, which businesses can use to improve their products or services and stay ahead of the competition. In this section, we will discuss the importance of market research analysts for various industries, including:

A. Retail Industry

The retail industry is one of the largest and most competitive industries in the world. Market research analysts help retailers understand consumer behavior, preferences, and purchasing patterns, which can help them make decisions about product design, pricing, and promotions. They use various data collection methods, such as surveys, focus groups, and sales data analysis, to gather valuable insights about their target audience. In addition, market research analysts can help retailers identify new market opportunities and stay ahead of industry trends.

B. Healthcare Industry

The healthcare industry is another sector that benefits greatly from market research analysis. Market research analysts help healthcare providers understand patient needs, preferences, and satisfaction levels, which can help them improve patient care and services. They also help healthcare providers identify market opportunities and determine the viability of new treatments or medical devices. Market research analysts in the healthcare industry help insurance companies determine pricing and coverage policies based on economic and demographic factors.

C. Technology Industry

The fast-paced and rapidly evolving technology industry requires constant innovation, and market research analysts play a critical role in this process. They help technology companies understand customer needs and preferences to develop products that meet those needs. They also help companies identify emerging trends and new markets to expand into, which can lead to increased revenue and market share. Market research analysts can also help technology companies develop marketing and advertising campaigns that resonate with their target audience.

D. Manufacturing Industry

In the manufacturing industry, market research analysts help companies gather information about their products, competitors, and target markets. They use data analysis to identify consumer preferences and trends, as well as to gauge demand for specific products. Market research analysts can also help manufacturing companies identify new markets and sales opportunities, as well as assess the viability of new products in development.

E. Food & Beverage Industry

Market research analysts in the food and beverage industry help companies understand consumer preferences and develop products that meet those preferences. They use surveys, focus groups, and other methods to gather data about consumer behavior regarding food and beverage products, as well as to identify emerging trends in the industry. Market research can also help companies identify new markets, such as niche diets or eating habits, and develop products that cater to those markets.

Market research analysts are essential in various industries as they provide valuable insights that businesses can use to improve their products or services, stay ahead of the competition, and identify new market opportunities.

Example Case Studies

As a market research analyst, one of the most important skills you need to have is the ability to analyze data and generate insights from it. In this case study, we’ll take a look at how Jane, a market research analyst working for a consumer goods company, used her skills to help the company make better business decisions.

The company was considering launching a new line of organic snacks targeted at health-conscious consumers. The marketing team had already conducted some preliminary research, such as focus groups and surveys, but they needed more in-depth insights to make informed decisions about the product lineup and pricing strategy.

Jane’s first step was to conduct a comprehensive market analysis. She looked at consumer trends, competitor offerings, and market size and growth potential. This helped the team understand the broader industry landscape and potential demand for the product.

Next, Jane analyzed the data collected from the focus groups and surveys. She used statistical methods to identify patterns and trends in the responses, such as which features consumers valued most in organic snacks and which price points they were willing to pay. She also looked at demographic data to better understand the target consumer segment.

Based on her analysis, Jane recommended that the company launch three different varieties of organic snacks, each with a slightly different flavor profile and price point. She also suggested that the company create a loyalty program to incentivize repeat purchases and capture data about customer preferences.

The marketing team implemented Jane’s recommendations and launched the new line of snacks. Sales exceeded the team’s projections, and the company was able to capture more market share in the health food sector. Jane’s insights helped the company make informed decisions that led to a successful product launch.

This case study shows the importance of market research analysis skills in driving business success. As a market research analyst, you need to be able to gather and interpret data accurately to generate insights that are actionable and drive impact. Whether you’re working for a consumer goods company or a technology startup, these skills are essential for helping your organization make smart, data-driven decisions.

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How to write a market research analyst job description

A market research analyst is like your organization's eyes and ears on market trends, diving into data to provide insights for growth. Given how crucial their role is, getting the right person onboard isn't just a want—it's a need.

A vague or outdated job description can lead to missed opportunities or even the hassle of rehiring. Beyond the technical bits, a market analyst also needs solid teamwork skills and adaptability. 

If you aim to craft a market research analyst job description that attracts the best, you're in the right place. We have the blueprint you need and a free template to help you get started.

Table of contents

What is a market research analyst, key skills to look for in market research analysts, how to write an effective market research analyst job description, market research analyst job description template , two things to avoid when writing a job description for market research analysts, next steps: attracting and assessing market research analyst candidates, hire the best market research analyst with testgorilla.

A market research analyst studies market conditions to identify potential sales opportunities for a product or service. 

They gather data on consumers and competitors, analyze information to predict market trends, and provide insights to companies to make informed business decisions. 

Their findings help shape marketing and business strategies to meet customer needs and preferences.

Data collection and analysis : Ability to gather the right data and interpret it, helping businesses understand market trends and customer preferences.

Statistical expertise : Skill in using statistical methods to analyze data, making it easier to spot patterns and make accurate predictions.

Accuracy and critical thinking : Ensuring accuracy in gathering data and logically making sense of numbers and trends.

Familiarity with research tools : Knowledge of the latest tools and software used in market research to collect and analyze data efficiently.

Understanding consumer behavior : Grasps why consumers make certain choices, helping businesses cater to these needs and desires.

Report writing : Skill in compiling data into clear, concise reports that decision-makers can easily understand and act upon.

Communication Skills : Can present findings clearly, whether it's in writing or verbally, making sure everyone, from teammates to executives, understands.

Writing an effective job description for a market research analyst requires clarity, specificity, and an understanding of the role's significance in the organization. Follow these steps:

Highlight essential skills and qualifications

You should detail both the hard and soft skills required for the position. While it's essential to mention technical know-how like familiarity with specific statistical tools, such as SPSS, don't forget soft skills like communication, teamwork, and adaptability. Include something like, "You value clear communication as much as number-crunching."

Additionally, when you're jotting down qualifications, be clear. Instead of just saying, "A degree required," specify with "Do you have a bachelor's in Statistics or Marketing? That's what we're after!"

Emphasize company culture and application details

Give them a sneak peek into your company’s culture and values. For instance, "At our firm, we're big on team lunches and brainstorming sessions." This allows candidates to determine if they align with the organizational ethos. 

Furthermore, you need to outline the application procedure clearly. Detail what the candidate should provide—be it a resume, cover letter, or specific project—and provide a point of contact for any questions. This clarity ensures a smoother application process for both the candidate and the hiring team.

Here’s a market research analyst job description template that you can tailor to your needs:

Company introduction

Give a glimpse of your company’s culture, values, working style, and unique benefits or perks. For instance, write, “Our teams enjoy flexible hours and an annual company retreat to rejuvenate.” It helps potential candidates understand if they'd be a good fit.

Benefits of working with [Your company]

This section highlights the perks and benefits of working with your company. These may include healthcare and retirement plans, vacation or paid time off, generous compensation, flexible work hours, or exclusive access to industry workshops to keep the candidate at the forefront of market research trends.

Market research analyst job brief

[Company name]

Job Title: [For example, Lead Market Research Analyst, Market Research Specialist, or Market Data Analyst]

Reports to: [For example, Chief Marketing Officer (CMO) or Vice President (VP) of Marketing]

Position type: [For example, full-time or part-time; employee or independent contractor]

Location: [Remote, hybrid, or on-site]

[Compensation details]

Market research analyst responsibilities

Gather and analyze data on consumers, competitors, and market conditions using statistical software.

Interpret data to provide actionable insights on market trends, competitive positioning, and potential opportunities.

Monitor and evaluate competitor performance, pricing, and marketing strategies to shape competitive approaches.

Design and execute qualitative and quantitative research methods, including surveys and focus groups.

Perform market research SWOT analysis.

Develop comprehensive reports and presentations to share findings and recommendations with key stakeholders.

Predict future market trends and provide insights on potential new products or market expansions.

Collaborate closely with marketing, sales, and product teams to align research objectives and findings.

Ensure all research adheres to ethical standards, maintains data integrity, and upholds data confidentiality.

Coordinate with external research agencies or vendors, ensuring outsourced work aligns with company objectives and standards.

Requirements/Qualifications and training required

Bachelor's degree in market research, marketing, business, or a related field, with a preference for those holding advanced degrees or relevant certifications.

Proven experience in market research, data analysis, and the use of statistical software, such as SPSS, Tableau, or Qualtrics.

Strong communication skills, both written and verbal, coupled with the ability to present complex data insights clearly and understandably.

Avoid these two common pitfalls to ensure you're drawing in the right talent:

1. Neglecting soft skills

While the technical aspect of market research is crucial, soft skills play an equally pivotal role. Avoid overlooking attributes like "strong communication skills," "collaborative team spirit," or "effective problem-solving." 

These skills ensure that analysts not only gather data but also interpret and communicate their findings to stakeholders.

2. Overlooking technological proficiency

The world of market research is becoming increasingly tech-reliant. But don’t assume that every candidate will be familiar with industry-standard software. You should explicitly mention which tools they’ll need to be proficient in, such as SPSS or Qualtrics. This ensures your new hire doesn’t need extensive training to get started.

Once your job description is ready, you can post it on your company website or on job boards such as Indeed, CareerBuilder, LinkedIn, and Glassdoor.

To sort and hire the best market research analyst , use pre-employment screening tests like those offered by TestGorilla. TestGorilla offers a variety of technical and soft skills tests in easy-to-understand formats that candidates can take in one sitting.

Role-specific tests include:

Market analysis test to evaluate candidates' ability to understand and interpret market factors to optimize business decisions.

Market research test to assess understanding of qualitative and quantitative research methods

Market analytics test to consider the ability to collect data from various sources, analyze it, and present data.

Other tests include:

Critical thinking test to measure the ability to think logically and make sound decisions.

Problem-solving test to test the ability to break down issues and find optimal solutions.

Communications skills test to test both verbal and written communication skills.

Personality tests to assess various personality traits.

How to become a market research analyst with no experience?

You could study marketing or statistics, take online courses to master tools like SPSS or Qualtrics, and seek internships or volunteer opportunities to build a portfolio and gain hands-on experience. Networking and attending industry workshops can also open doors to entry-level positions.

What is the difference between market research analyst and business analyst?

While both roles involve data analysis, they address different aspects of a business and have distinct objectives. Market research analysts focus on market trends and consumer behavior, while business analysts focus on optimizing business processes and systems.

Do you need an MBA to be a market research analyst?

While an MBA can be beneficial, many analysts start with bachelor's degrees in marketing, statistics, or related fields and gain experience in research methodologies and tools.

Market research analysts play a crucial role in helping businesses with informed decision-making. They have their fingers on the market pulse, studying consumer behavior and tracking competitors' moves.

A well-crafted job description takes the first step in attracting the right candidate who aligns with your company culture. After you've built a pool of candidates, you can use TestGorilla's pre-employment screening tests to assess their role-specific skills, cognitive abilities, and vital soft skills, ensuring you discover the perfect fit for your organization.

Explore TestGorilla today at no cost , or schedule a product demo to find the ideal market research analyst for your business.

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Market Research Analyst Job Description

Job overview, responsibilities and duties, minimum qualifications, what is a market research analyst .

Market research analysts collect, analyze and interpret data used for marketing purposes. Their work usually involves compiling and analyzing qualitative information and quantitative data. They collect input and feedback from specific customers or target audiences using tactics such as surveys, focus groups, interviews, and automated polling tools. They research the data, summarize the findings, and use this information to guide marketing strategies. They often work with cross-functional teams that may include sales and communications.

Market research analysts usually have a bachelor's degree in marketing or a related business field, and generally have a background in marketing, surveying, or market research. This role requires strong analytical skills, including extensive data analysis skills. Market research analysts must be highly organized and detail oriented. Proficiency with survey and research tools and data analysis programs is helpful.

[Company name] is a company engaged in the [company field] looking for a market research analyst. Market research analysts are looking for those who have 1-2 years experience in conducting market research. Market research analysts will later work as excellent communicators who intuitively recognize patterns with a keen interest in providing targeted and accurate insights into consumer behavior and competitor strategies.

Monitor and forecast marketing and sales trends.

Assist in the development of marketing plans.

Conduct research on specific market conditions.

Analyze consumer preferences to determine the sales potential of a product or service.

Analyze prices, marketing methods, and distribution.

Measuring the effectiveness of marketing programs and strategies.

Design and evaluate methods for data collection.

Collect data about consumers, competitors, and market conditions.

Use statistical software to analyze and interpret data.

Maintain strict confidentiality of sensitive information.

Simplify complex data into easy-to-use formats, such as graphs, charts, and other visual aids.

Prepare and present reports to clients and management.

Bachelor's degree in market research or related.

Two years of experience in market research and analysis.

Analytical thinker with strong theoretical and research skills.

Ability to understand and interpret competitor strategies and consumer behavior.

In-depth knowledge of marketing programs and strategies.

The ability to collect large amounts of data and turn it into meaningful analysis.

Solid organizational skills and detail oriented.

Ability to work under pressure and meet tight deadlines.

Strong proficiency in mathematics, web analytics and business research tools.

Brilliant written and verbal communication skills.

The ability to simplify complex information into an easy-to-use format.

Proficient in Microsoft Office, databases, and statistical packages.

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Table of Contents

Responsibilities, requirements, salary ranges for market data analyst, similar roles to market data analyst, get more market data analyst job description inspiration, hire better, more affordable marketers, get more playbooks, market data analyst job description template.

We are looking for a Market Data Analyst to perform a qualitative and quantitative market analysis, pointing out key market statistics and interpreting findings behind marketing campaigns, with a goal of providing targeted advertising opportunities, sales plans, and product promotions for our clients.

Your job will include tracking trends, identifying opportunities, and determining customer behavior and preferences to arrive at an optimal and realistic decision on Market tactics. 

Our ideal candidate has excellent communication and analytical skills and a demonstrated ability to ensure accuracy with data interpretations. You should be well versed in Quantitative and Qualitative market analysis. Prior experience in Data Analysis is preferred.  

A Bachelor’s or Master’s degree in Business Analytics or Data Analytics is preferred.

• Collect relevant and reliable data from internal databases or external sources to gain insights on consumer behavior and market trends
• Implement data modeling tools to consolidate large volumes of data into actionable reports, case studies, and presentations
• Identify information relevant to the company, and its goals
• Implement fundamental data analytics techniques (Descriptive, Prescriptive, Diagnostic, etc.) to interpret and translate data through weekly reports
• Apply data visualization techniques to draft findings on marketing campaigns covering essential KPIs, sales volume, etc
• Collaborate with the Marketing team to develop conclusive campaign strategies for performance marketing
• Establish data-driven systems for trend forecasting, competitive analysis, and marketplace research 
• Bachelor’s or Master’s degree in Business Analytics, Data AnalyticsMarketing, Statistics, or related field
• Excellent written and communication skills
• Strong grasp of mathematical and statistical concepts
• Proven experience in Market Research and Data Analytics
• A proven ability to master and implement data management applications 
• Familiarity with demand generation tactics is preferred
• Working knowledge of CRM programs and Microsoft Office Suite(Outlook, Excel, Word, etc.)
• Proficiency in statistical analysis software (SPSS, SAS, or a similar tool)

Most Market Data Analysts earn between $45,000 to $90,000 yearly , but this may vary depending on the size of the company, work experience, and location of the candidate. According to Glassdoor , \the average annual salary for Market Data Analysts across the States is:

Using our Market Data Analyst template will get you to a great start in your hiring process. Still, creating a job description involves some additional steps. To attract candidates who can manage the expectations of the role, you should be super specific in your job post by including the technical requirements. 

Marketers with SQL mastery and data management skills will be the first to apply. An important part of a job description is an industry-relevant title. Note that job titles for a Market Data Analyst can vary from organization to organization—in some companies, this role is referred to as a Market Research Analyst. Make sure your job description fits the role you’re looking for. You don’t want to hire an analyst with a slightly different skill set like:

• B2B Market Sales Analyst —Responsible for analyzing sales trends and KPIs that help enhance sales efforts 
• Business Growth Analyst —Responsible for monitoring business analytics that ensures revenue growth
• Market Risk Analyst —Responsible for reporting risk metrics that drive sales forecasting and trends

Market Data Analyst not exactly what you’re looking for? If you’re in need of Marketing Specialists for your company, check out these job description templates for similar roles in the table below:

• Market Development Manager
• Marketing Analytics Manager
• Market Research Manager
• Market Intelligence Analyst
• Senior Marketing Analyst
• Market Risk Analyst
• Market Research Analyst
• Junior Market Analyst
• Market Research Director
• Email Marketing Analyst

Top-performing job descriptions convey the company’s goals, expectations, and vision based on current trends. If you’re looking for the best job description examples for a Market Data Analyst , here’s where you can get inspired:

• SimplyHired
• CareerBuilder

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How to Write a Data Analyst Job Description: Important Skills and Role Responsibilities

Use these job description examples to guide your writing.

The terms may sound similar, but data analysts , data engineers and data scientists are actually very different roles.

Here’s the simplified version: Data analysts are responsible for collecting, cleaning, analyzing and reporting data; meanwhile, data engineers create and maintain architectural systems for collecting, storing, analyzing and managing large quantities of raw data; and finally, data scientists handle data collection, analysis and visualization — and sometimes build things like machine learning models.

To write a stellar job description for data analysts — and attract top candidates — you’ll need to understand their role more specifically. That’s where this guide comes in.

Table of Contents

What Does a Data Analyst Do?

Types of data analyst jobs.

• Data Analyst Skills 

Data Analyst Salary Information

Data analyst job description template.

Access our entire library of templates for your open roles.

Data analysts gather data across a business, analyze it and translate the results into non-technical language for team members of all backgrounds.

Data analysts are typically early in their careers and may be seeking their first job after completing a bachelor’s degree or gaining the equivalent professional experience. Common degrees include statistics, math, computer science, physics, finance, business administration, economics or a related field.

What Is a Data Analyst?

Data analysts may be responsible for building data models to organize important data for different teams across the business and for monitoring and handling data. With large quantities of data comes endless possibilities for mistakes, requiring data analysts to constantly be on the lookout for information that needs cleansing and updating.

In addition to gathering, analyzing and cleansing information, data analysts create business reports for teams and individuals across the business. They also help translate analytics into non-technical insights to help all teams make well-informed decisions based on empirical evidence.

As they progress in their careers, data analysts may continue their education and become data engineers and eventually data scientists.

There are many different careers and jobs that data analysts can hold. Some of the most common fields for data analysts to work in include healthcare, big data , market research, operations and intelligence. 

Let’s take a closer look at a few different types of data analyst jobs and what they do. 

1. Business Intelligence Analyst

The primary job of a business intelligence analyst is to extract valuable insights from company data. Someone in this role should be comfortable with SQL, analyzing data, as well as creating data models.

2. Marketing Analyst 

Marketing analysts help their team track the success of campaigns by using Google Analytics, custom reporting tools or other traffic analytics sites to determine the impact advertisements are making. Marketing analysts are key to marketing departments as they help understand what efforts are working and what advertisements to spend company money on. 

3. Transportation Logistics Specialist

Transportation logistics specialists can utilize a data analytics background in a variety of ways. This role relies heavily on the ability to identify efficient delivery routes for products and services. Someone in this role uses large datasets to eliminate transit bottlenecks. 

4. Operations Analyst 

An operations analyst’s primary job is to organize a company’s internal processes. This role focuses on general operations as well as internal reporting and product manufacturing and distribution. Operations analysts can work for nearly every type of business, including supermarket chains, delivery providers or even government agencies. 

5. Healthcare Analyst

Healthcare data analysts collect, organize and interpret data from sources like electronic health records, billing claims, cost reports and surveys. The purpose of this role is to assist healthcare providers in order to improve the quality of care, lower costs and improve patient experiences. Someone in this field might have duties like automating internal and external reports, creating data dashboards or being responsible for presenting information to hospital executives. 

Related Reading Data Analyst vs. Data Scientist: Similarities and Differences Explained

Data Analyst Skills

Data analysts employ a variety of soft and technical skills throughout their careers. Like many positions, having clear communication skills and the ability to present complex information is crucial to this role. Critical thinking skills are an essential part of many jobs, and data analysts are no exception. These soft skills are especially important to data analysts because they are often responsible for presenting data to stakeholders and other teams in ways that everyone can understand. 

Along with communication and critical thinking skills, data analysts will need to understand different visualization tools, coding languages and mathematical principles.

Top Data Analyst Skills

• Data visualization
• Data cleaning
• Critical thinking
• Communication

Coding Languages

Mastering coding languages like R and Python is important as they are standard in the industry. These languages also provide advanced analyses and predictive analytics on large data sets. Some coding languages data analysts need to know are: 

Data Visualization

A key element of a data analyst’s job is data visualization. Data visualization allows analysts to identify patterns and showcase their findings to stakeholders and other teams. This skill is crucial in shaping company decisions and roadmaps. Some data visualization tools that data analysts use include: 

• Google Analytics & Google Tag Manager
• Microsoft Power BI

Data analysts rely on databases to store, maintain and organize data. There are several types of database languages that analysts may need to learn early on in their career. SQL , one of the first database languages created in 1970, is still a standard for querying and handling data today. Some common database languages for data analysis include: 

• Apache Cassandra

Data Warehouses

Data analysts use data warehouses to perform queries and analysis on historical data. The information contained in a data warehouse can include data such as application log files and transaction applications. These tools are useful to analysts because they consolidate large datasets from many sources. Often called a “single source of truth,” a data warehouse allows a company to improve decision making based on historical insights over time. Some types of data warehouses are: 

• Amazon Redshift
• Apache Hive
• Microsoft Azure SQL Database
• Oracle Database
• Oracle Warehouse Builder
• SAP NetWeaver Business Warehouse

Data Analyst Education Requirements

Although it may be possible to get a job in data analytics without a degree, having a bachelor’s degree can help candidates stand out and is often a requirement for many positions. Majoring in data analytics in an undergraduate program is a great place to start but not all universities offer this. Some alternative majors to look into include data science, computer science, applied mathematics or statistics. 

Whatever major you choose, taking courses on statistics, calculus and linear algebra will help you develop crucial skills for your career. Computer science courses with a focus on databases and statistical software will also provide a solid background to draw from. For those that have an idea of what field they’d like to work in, it’s always a good idea to take a course or two in a specific industry like healthcare or finance. 

Obtaining a master’s degree in analytics or a related field will open up more opportunities as well as senior positions. In fact, approximately 50 percent of professionals in the data science and analytics industry hold master’s degrees. Master’s degrees can help data analysts advance their visualization skills, understand how to use data in an ethical way and learn the best practices for data security. 

More on Job Descriptions How to Write a Job Description: Data Driven Results

To help determine what candidates expect, we’ve gathered average data analyst salary information from seven major hiring markets in the United States.

• Austin, TX: $78,469
• Boston, MA: $83,313
• Chicago, IL: $78,462
• Colorado: $77,359
• Los Angeles, CA: $89,517
• New York, NY: $86,392
• Seattle, WA: $83,224

Below are some resources to help you write a job description that will attract candidates with the skills needed to be successful in their role. It includes a data analyst job description template for you to alter and customize so that it includes the necessary responsibilities and requirements while reflecting your unique company culture. 

Company Bio

Use this section to provide a high level overview of your company, culture, perks and benefits, career development opportunities and anything else that will get candidates excited about your company.

Responsibilities

• Collaborate with various stakeholders and teams including product, engineering and finance.
• Provide teams and stakeholders with actionable insights and analysis reports based on data to support decision making efforts.
• Collect data from numerous data sources, clean data and analyze data to identify trends.
• Build and analyze automated dataset dashboards to predict issues before they arise, identify bugs in data and resolve them.
• Support individual team members by creating customizable tabular or visual reports with ad hoc reporting via SQL.
• Communicate and present technical information with non-technical team members and stakeholders.

Requirements

• Bachelor’s degree in computer science, mathematics, finance, economics, statistics or a related field.
• [X] years experience working in technical data analysis, data science, data warehousing in [insert industry] or a related industry.
• Experience with designing reports and dashboards on [insert tools].
• Experience with [insert relevant databases].
• Strong knowledge of [insert coding languages].
• Excellent communication skills including written, verbal and presentation.

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Research Data Analyst Job Description

Research data analyst duties & responsibilities.

To write an effective research data analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included research data analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Research Data Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Research Data Analyst

List any licenses or certifications required by the position: MBSAQIP, ACS, UCSD, PA, PADC, CITI, ACRP, SOCRA, CSPO, CSM

Education for Research Data Analyst

Typically a job would require a certain level of education.

Employers hiring for the research data analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Education, Statistics, Graduate, Economics, Computer Science, Epidemiology, Biostatistics, Public Health, Finance, Engineering

Skills for Research Data Analyst

Desired skills for research data analyst include:

Desired experience for research data analyst includes:

Research Data Analyst Examples

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG
• Motivate for higher collaboration and performance
• Develop algorithms and statistical models, and perform statistical analyses appropriate to data
• Prepare figures for publication and presentation
• Collaborate with lab members on data collection and analysis methods
• Employ new and existing tools to create reports to reporting requirements defined by the project
• Develop software to maintain interactions between multiple internal and external databases
• Use reports and analyses to identify potentially problematic data, make corrections, and determine root cause for data problems from input errors or inadequate field edits, and suggest possible solutions
• Provide documentation based on audit and reporting criteria
• As the Initiative Research Data Analyst Associate, the employee will support efforts to seek out and assemble in usable form the intellectual landscape around the strategic initiatives
• Alignment, Variant Calling of DNA-seq
• Ability to automate ongoing reports such as VBA, java script, is a plus
• Four-year college degree in bioinformatics, biostatistics, computational biology or similar, with strong publication record
• A solid understanding of biological principles and genetics
• Proficiency with use of web repositories such as NCBI, KEGG, ENCODE, UCSC genome browser
• Preprocessing and integration of RNA-seq
• Apply complex filters such as pedigree segregation and phenotype ontology to prioritize variants
• Methods Development
• Lead the development of novel methods and pipelines to process genomic data and uncover disease associations
• Interact with clinical geneticists and physicians in order to analytically prioritize disease causing variants
• Facilitate methods developed by junior analysts and students
• Tool and infrastructure dissemination
• Interact with external and internal collaborators
• Facilitate development of junior analysts and students
• Use customized software to characterize images and waveforms
• Assist and support primary research projects to analyze end-customer demand dynamics, product/brand/channel preferences, spending and customer satisfaction trends
• Regularly analyze product performance and communicate best practices for enhancing performance to relevant stakeholders
• Minimum 2 years of related experience in data sciences, analytics or market research
• Ability to query large data sets using query tools such as SQL (Teradata) and IBM Modeler
• PhD with two years of relevant experience or combination of education and relevant experience
• Standardization and collection includes main statement information extensive supplemental information as reported in the financial documents
• This is a position that requires strong attention to detail
• 1-3 years experience in marketing research and/or planning, sales analysis, or data mining
• Formal training in statistics
• Experience with package development in R
• Create databases and reports, and employ existing tools to interpret, analyze, and visualize multivariate relationships in data
• Collaborate/coordinate with DCFS and Therapeutic Residential Providers’ CQI and QI management staff to facilitate information exchange
• Coordinate/collaborate with other TRPMI CQI Specialists to share best practices and pitfalls
• Integrate QI into all TRPMI Teams’ processes and activities to assure efficiency in interactions with Residential Providers and DCFS
• Collaborate/coordinate with DCFS and Residential Providers’ QI and QI management staff to facilitate information exchange
• As her/his experience grows, provides consultation to customers on appropriate data management and data-related methodological issues such as strengths and weaknesses of aspects of the EDW and other data sources
• Identify, prioritize and extract data from a variety of sources such as electronic medical notes, survey results, medical reports, and laboratory data to develop a project-specific dataset/database
• Maintain research database accuracy and completeness
• Interest in learning about the equity and equity research business
• Eagerness to learn and be proactive in asking for guidance or direction
• Familiarity with audience television and digital measurement tools (comScore, Nielsen) a plus
• Deep familiarity and fascination with digital video and social media is a must!
• Some business knowledge through work and/or internship experiences
• Detail oriented with excellent oral and written skills
• Create complex charts and databases, perform statistical analyses, and develop graphs and tables for monitoring, publication, and presentation
• Lead the development of predictive algorithms that combine different data sources from the immune system to predict long-term recovery from surgical trauma and pregnancy
• Responsible for documentation and maintenance of source codes, computation code/experiences at a highly technical and critical task level
• Business Development to assist with prospecting, pitch, and pricing of new partners
• Merchant Sales teams to assist in developing best practices for sales partners, developing sales models to improve Inbound and Outbound lead scoring, track new merchant pricing, and to create and maintain merchant pricing models
• Finance and Portfolio Management to provide research and analytics to optimize existing customer portfolio, including expanding on predictive monitoring capabilities, tracking the impacts of pricing initiatives, and determining targets for value added services
• Corporate Cross Payments team to lead cross channel sales efforts
• Carry out data analyses in parallel on large compute cluster
• Constructing and managing multiple, complex longitudinal data sets
• Writing code to implement complex statistical procedures under the guidance of senior staff
• Curiosity and deep desire to learn!
• Attentive to detail and data accuracy
• Ability to work independently with minimal guidance, exercising discretion and judgment
• Able to work accurately, work well with others and pay strict attention to detail
• Must be adaptable to do work which is varied and requires an intellectual and professional approach
• Requires a high degree of flexibility of skills and hours
• Developing reports, memos, charts, graphs and tables for use by researchers and for publication and presentation
• Communicating with external SEDA users and stakeholders, answering and documenting questions about the SEDA data set
• Documenting data generating processes of SEDA data set for technical and non-technical audiences
• Partners with clients to define requirements based on research objectives
• Experience analyzing complex data and presenting to diverse audiences
• Experience reading and interpreting scientific research journal articles
• A meticulous yet creative approach to your work
• Good interpersonal skills, ability to work on a team, and excellent written & oral communication
• A desire to solve research problems
• Bachelor's degree or 4+ years experience in a research lab
• Experience working with complex networks of potential partners within the university and in communities, , school systems and non-profit organizations, required
• Technical skills necessary to extract data from a relational database
• Ability to take direction, work independently, and/or work collaboratively, as situations require
• Ability to meet deadlines, handle multiple assignments simultaneously, and be flexible with changing priorities
• Strong writing and oral communication skills to communicate effectively to non-technical and technical audiences
• Ability to think analytically and to pay detailed attention to accuracy of code and data

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