personal statement for digital marketing masters

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Personal Statement

Digital marketing personal statement – everything you are looking for.

• January 2, 2024

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If you are determined to enhance your horizons in digital marketing through a professional qualification, it’s high time you wrote a convincing digital marketing personal statement. 

Your success in the field of digital marketing is decided by where you study. If a recognized and reputed institute is in your mind, it is imperative to have a personal statement for digital marketing that clearly articulates your skills, past accomplishments, and professional goals. 

In this blog, we are discussing everything about personal statement digital marketing. You will receive: 

• The complete paragraph structure of the digital marketing personal statement
• 3 digital marketing personal statement samples
• Easy writing steps
• Handpicked tips from experts

What is Digital Marketing? Why is It Important Today?

Digital marketing is a modern way of marketing where a brand is introduced to its potential customers through various digital mediums such as websites, social media services and other internet-based services. Digital marketing has become very essential for brand building today because: 

• People increasingly use the internet and social media these days. Targeting them through these digital media is easier as compared to other mediums. 
• Brands without online presence are likely to be ignored by potential customers 
• There is no limit of space when you target your potential customers through digital medium. 
• Digital marketing helps a brand begin its campaign at a reasonably lesser expenditure.

What is a Digital Marketing Personal Statement? Why Do You Need One?

A digital marketing personal statement is a 500 words long essay you will write to a college or university where you intend to do your digital marketing course. In the write-up, you will describe the qualities, strengths and experiences that make you fit for the program. 

Your digital marketing personal statement is a very crucial document in your application because: 

• It says who you are and how you developed interest in digital marketing 
• It gives a sneak peek into your career aspirations
• It shows how you are distinguished from other applicants of digital marketing 
• It explains how your skills and experiences are aligned to your passion for digital marketing 

How Long Does a Personal Statement for Master’s in Digital Marketing Have to Be?

What do admission officers want to see in your digital marketing masters personal statement.

Admission officers use a checklist to validate your personal statement. So, your essay must contain the following information so as to win their approval. 

• Your academic background and how it has influenced your taste for digital marketing 
• A list of your achievements and how they moulded your passion for digital marketing 
• Your relevant skills and how you think they will help you during your formation in digital marketing 
• Your career aspirations after formation in digital marketing

How to Write a Personal Statement Digital Marketing?

Your personal statement for digital marketing should show the institute why you are the right fit for their program. To help your essay serve that purpose, you ought to approach it very specifically. 

Here are the steps that will help you write it as expected. 

The first step in writing your personal statement is preparation. To begin with, understand why you are required to write it and then plan your essay accordingly. Read about the institute and the course and understand the format and structure. 

Check if any specific questions are asked:

Some institutes will tell you to centre your personal statement around a few questions that they ask you. If you’re required to focus on such questions, go through them carefully and plan your essay structure accordingly.

Build a strong beginning:

Try to grab the attention of your readers through the very first line of your personal statement. The introduction must provide the reader with the clarity of what to expect from the essay. Also, it should be engaging for the reader to stay focused and intrigued. 

Write a body that suits the introduction:

Both the introduction of your essay and the body should complement each other. They shouldn’t be contradicting. Also, organize the body in such a way that it flows naturally and logically. Divide the body into at least four to five paragraphs with each one focusing on specific points.

Write a conclusion that stays:

Through your conclusion, you should be able to influence the reader to consider your application. For this, the conclusion must stay in the reader’s mind. Make it exceptional by reiterating the whole essay and ending it on a thankful note.

Revise your statement:

After finishing the writing, go through it a few times. Validate it against a few parameters such as the world count, structure, formatting, spelling mistakes, grammatical accuracy and more. If any area appears vague or below the standard, rectify that. 

Paragraph Structure

One of the secrets to enhancing the overall appeal and acceptance chances of your digital marketing personal statement is to structure it correctly. The following structure is an accepted one and can be used in your essay. 

Paragraph One – Introduction:

Introduce the reader to your essay by giving a background of yours and narrating your journey to the field of digital marketing. 

Paragraph two – motivations:

Elaborate your motivations for choosing digital marketing as your career. Say how the idea of it got conceived in your mind and then developed into your passion.

Paragraph three – background:

Write a paragraph to talk about your academic formations and experiences. Try to emphasize how they pruned your relevant skills for digital marketing 

Paragraph four – Achievements:

Pick up the most relevant achievements and expand them with examples and evidence. Convince the selectors that you will continue to repeat your success during the pursuit of your digital marketing program.

Paragraph five – future aspirations:

In this paragraph, talk about your aspirations about the future. How, after the completion of your digital marketing course, will you utilize the insights, skills and aptitude gained from the program for the growth of your professional journey.

Conclusion:

End your personal statement emphasizing the core points you discussed in one or two sentences briefly. Make sure to write it in such a way that it impresses the reader and stays in his mind for longer. 

Digital Marketing Personal Statement Sample 1

It was in the eleventh grade that I came across this famous quote from Peter Drunker, ‘Business has only two functions- marketing and innovation’. I was studying commerce, and could well contextualize this ideology with the world around me. International business has significantly transformed with the digitization of business. In marketing, I have heard that there are no limits. When this entire process gets virtualized, well, I can make out the career prospects awaiting me. At a time when every industry is going for rapid digitization, I would like to carve out a lucrative career in the domain of digital marketing. Marketing has a significant role to play in any industry, regardless of the economy. It would be a pleasure for me to channelize my efforts to fit into a fast-growing industry where I can fervently contribute.

After all, influencing the perspective of customers is an art. Particularly, when potential clients change their standpoints without realizing that they have been cultivated, it makes a great marketer. I would like to transform my existing marketing skills, strengthening the same with my acumen, vision, and communication skills. It was my interest in marketing that compelled me to pursue an MBA. Now that I have completed my master’s degree, I would like to streamline my profile with a specialized program in digital marketing.

During my Business Administration program, I was drawn towards modules like business management. Other aspects that appealed to my intellect are internet marketing and consumer theory. The world is fast digitizing, and this is just the beginning of an eventful millennium. Through my efforts, I have mastered the basics of digital marketing and analytical aspects. Besides, I am familiar with different modules of digital marketing, such as social media marketing, email marketing, affiliate marketing, etc. My flair for creativity has also helped me demonstrate my ability in blogging and developing website content. It’s intriguing to pursue a career where I can continually learn and master new trends. I am already well-versed with aspects like keyword research, running sponsored advertisements on Facebook and Google, and other social media platforms. However, I need to organize my skills and polish the same, leveraging my career with an internationally recognized degree.

It was during my graduation that I capitalized on my opportunities to work on my digital marketing skills. I remember spending my leisure hours developing a website, which I later monetized myself. My first affiliate sale came through Amazon, where I earned a commission of INR 3000. Knowing the tremendous prospect of the industry, I never looked back. Now, I am looking forward to aligning my passion and career goals, pursuing the advanced program in digital marketing from your reputed university in Canada.

During my leisure hours, I spend my time mastering fresh skills in digital marketing. I find my idol in Neil Patel, and follow his blogs regularly. I have also been working as a freelance digital marketer over the last one and a half years. It has been a pleasure for me to interact with international clients and address their needs. Particularly, I find keyword research as the most interesting pursuit, as it involves researching peoples’ interests. Besides, I find my analytical skills that I mastered during my MBA fruitful as I engage myself with these pursuits.

The world is propelling towards a digitized economy. India too has caught up fast with the developments. The government’s ‘Digital India’ campaign tells the story of career opportunities that await me in the country. However, I have already established my client base beyond the borders while working as a freelancer. This is one of the prime benefits of embracing the career as a digital marketer. Once I complete this course, I will establish my own startup in India, offering cost-effective digital marketing to every industry.

Studying in Canada will significantly improve my profile. The country has got a supportive academic environment that suits international aspirants. Besides, I have got the opportunity to learn practically through the pragmatic approach that your university is known for. Considering other aspects like the affordability of education in Canada and the safe academic environment for aspirants, I have decided to study here. The advanced program at your institution, along with the assistance from seasoned industry experts and lecturers will help me leverage my skill set. I am looking for a berth in your university to pursue the program that would help me embrace a gratifying career where national demographics never matter.

We are adding a personal statement for masters in digital marketing PDF sample here for you to go through. Pay attention to the details in it such as the writing tone, paragraph structure and grammatical accuracy.

Digital Marketing Personal Statement Example 2

Mistakes to pay attention to.

These five mistakes in digital marketing personal statements are considered grave by the admission panel. 

Try to avoid them in your writing to ensure maximum acceptance chances. 

Too many cliches:

From the use of inappropriate or irrelevant quotes to writing generically about your motivation for course selection, cliches spoil the beauty of a personal statement.

Not providing proof for achievements:

Anyone can claim achievements. How are you going to prove that you have made a great achievement? Claims about your achievements in personal statements should be sufficiently backed.  

Not correcting the mistakes:

Even if it is a small grammatical error, it will have a significant influence in the final round of screening, especially when the admission venue is too competitive.

Lack of adherence to the requirements:

If you produce a personal statement that fails to comply with the requirements, even if it is of superclass quality, it will make no sense to the selection committee. So, understand the requirements and meet them.

Failure to customize:

Your personal statement must be customized for the purpose. In this case, you are writing it to convince the panel about your choice of digital marketing. So, write everything that makes you best in digital marketing. Produce a tailor-made essay. 

6 Tips That Make Your Personal Statement Powerful

Read voraciously about digital marketing:.

Read a lot to understand the scope of digital marketing and how it will impact the world in the future. 

Use simple language:

A good personal statement is not one that uses complicated language. It is one that makes the messages easily communicated to the reader. 

Reflect your personality:

Listen to your heart and write. Sit quietly and try to focus on your inner thoughts that flow. Write those plainly and then prune them. 

Be straight to the point:

Avoid unnecessary detailing or background information in your writing. Instead, come straight to the point.

To make your personal statement yours, being honest with your writing is essential. Don’t cook up anything to impress the reader. 

Adhere to the recommended length:

Neither too short nor too long. Each word counts. Follow the recommended word count by the institute.

What Will the Future of Digital Marketing Be Like?

Digital marketing is going to be the style of marketing in the future. The world is inching towards that steadily. Studies indicate that: 

• By 2023, nearly half of the Indian population, which is approximately 700 million, will be active internet users, who can be easily reached via digital marketing. 
• Indian eCommerce market is going to be worth INR 7 trillion by 2023
• Digital marketing will create approximately 5 million jobs in India by 2023 

Modules Covered in Digital Marketing Courses

• Search Engine Optimisation (SEO)
• Analytics and Display ads
• Email Marketing
• Search Engine Marketing (SEM) in Google
• Social Media Marketing
• Web Analytics

Universities That Offer Digital Marketing Courses

• University of Dundee
• Staffordshire University
• Heriot-Watt University
• University of Aberdeen
• University of Portsmouth
• Liverpool John Moores University
• University of California
• George Washington University
• Sacred Heart University
• University of Missouri
• York University
• Centennial College
• George Brown College
• Lambton College
• Fanshawe College

Career Options After Completing Digital Marketing

• Digital Marketing Manager
• Social Media Manager
• Pay Per Click or SEM Analyst
• Marketing Strategy
• Data Analytics
• SEO Specialist
• Content Marketing Specialist
• SEO Content Writer
• Mobile Marketing
• Editing and Copywriting

Did You Find This Blog Helpful?

We are grateful that you have read this blog on digital marketing personal statements fully. 

Did you learn how to write a personal statement for digital marketing without anyone’s support now? 

If you have any questions or clarifications or doubts, we would like to help you further. 

Please feel free to leave your messages to us in the comment section below.

I am Anjit.V.S, a freelance writer, overseas education consultant and an academic documentation expert. Over the years, I have written documents for thousands of students and hundreds of businesses and individuals worldwide. Many of the prominent study abroad counsellors in India refer me to their students for SOP, LOR, admission essays. personal statements and other similar documents. Not just the academic documents but whatever content needs you have, stay assured. Perfectly impeccable services are delivered.

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Postgraduate Personal Statement Example: eBusiness Management

Examining a wide range of examples of personal statements can be helpful when applying to a university or college course. 

After all, personal statement examples can teach you how to write and structure your application, and you can quickly learn how to write a personal statement by examining others.

But with so many university personal statement examples available, how do you know if you’re reading a good one?

Postgraduate personal statements should highlight relevant academic and practical experience, research skills and ambitions and their suitability for the course. This postgraduate personal statement example for eBusiness Management considers these three critical elements.

Studying master’s degree personal statement examples can be especially valuable. They’re sometimes referred to as personal mission statements or statements of purpose , so if you’re tasked with writing a personal mission statement, the following example will work for you.

I’ve broken down this personal statement example section by section, with a commentary on each element. 

That way, you’ll see its strengths and weaknesses and get some inspiration for your own personal statement .

Once you’ve read the personal statement example and analysis, you can download a pdf of the whole document to use as inspiration for your own!

Personal Statement Example: Introduction

“Digitally mediated business, especially e-business, thrived in the pandemic. Social media, online courses and shopping united global and local communities. To better understand the digital marketing profession, I participated in real-world business experiences, competed in national advertising festivals, interned in various industries and conducted formal research into marketing-related disciplines. I am now ready to develop my knowledge of this sector more formally, and I am confident that this MSc in eBusiness Management will provide me with the academic depth to complement my ongoing research practice.”

My Commentary and Analysis 

This introductory paragraph is in summary form. The writer has made it clear that they have a background in the subject they are applying for, used language and ideas from the industry to add depth and detail, and made the case for further study. 

They have also made the distinction between professional background and the need for further academic research, which indicates to the reader that they understand the function and purpose of studying on a postgraduate course.

Although these elements are all positive ones to include, the lack of specific personal information, along with the brevity of this introduction, makes it seem a little too superficial and generic. 

There’s not actually very much here to grab the reader’s attention, build engagement or set the applicant apart from the crowd, which would all be valuable strategies here.

If you’re struggling with your personal statement introduction, check out my article on how to write perfect opening paragraphs here .

Personal Statement Example: Academic Background

“As an undergraduate, I explored the impact of datafication and digital integration on our globalised world. Examining academic and empirical investigations into ongoing mediatisation indicated that deep digitisation and the embedded networks of countless digital footprints foster a digital society that transcends national boundaries and facilitates greater interconnectedness and cultural flow. Studying Technical & Labour Economics and Principles of Management allowed me to cultivate a firm understanding of international commercial dynamics and hone my market insights, whilst quantitative modules such as Probability & Statistics and Calculus introduced me to analytical methods including regression, optimisation and statistical programming. Participating in a capstone programme organised by Marshall Business School, I mastered valuable media marketing strategies and cultivated a global business perspective. Equally, studying Social Research Theory and Techniques developed my understanding of social science research methods and statistical programming.”

My Commentary and Analysis

This paragraph, which covers undergraduate study, is logically placed and far stronger than the introduction. The writer has used detailed and relevant language to indicate a depth of knowledge which could be applied to the course and shown a breadth of experiences which prepare them well.

In particular, they have indicated what they studied and identified key modules by name, developing this to show exactly what they learned from the process. This is an ideal strategy, as it shows the reader that the applicant is an active and engaged learner who understands the value of knowledge. It’s far more effective than a simple list.

It would have been even more effective if the writer had then made direct connections with the content of the course they are applying for and indicated how their prior learning had prepared them well for the demands they might face as a graduate student.

Showing how previous learning has prepared you for future learning is critical in a personal statement example, as it helps the reader see the validity and purpose of your application.

If you’d like to learn more about structuring your personal statement or statement of purpose , check out my awesome Personal Statement Template eBook here . It’s full of detailed examples of what to include!

Personal Statement Example: Research Experience

“My research experiences have prepared me comprehensively for this MSc. Working with Dr Julius Burrows, I was proud to present a research project into marketing choices on e-commerce platforms at a recent conference on Information Economy, Data Modeling and Cloud Computing. Similarly, as the author of “Building an Evaluation System for Corporate Social Responsibility to Employees” in GlobalPlanet (Aug 2022), I focused on evaluating sustainable corporate social responsibilities in global enterprises. Using the indicators proposed by the official Social Responsibility Standard to form an evaluation matrix, we employed the catastrophe progression method to calculate and analyse CSR degrees for an employee sample.”

Commentary and Analysis

An impressive paragraph that shows a depth of research experience. Being able to indicate faculty members you have worked with and projects you have contributed to is often an essential element in a master’s personal statement, and the depth of experience here is convincing.

Although the material is relevant to the course being applied for, it still doesn’t formally connect with the course content, which is a shame, as if the writer had indicated here how these experiences had qualified them for specific elements of the course, if would have made this section outstanding.

Having contributed to published work, the writer demonstrates their academic credentials well. The only discordant element now working through this personal statement example is that the introduction, which focused on professional and industry experience, now seems out of place. 

Having set up a personal statement that was likely to focus on the writer’s professional background, the focus has now shifted to academics, challenging the logic of the opening section.

Check out lots more examples of personal statements here , and see how they can inspire your application!

Personal Statement Example: Practical Experience

“Working in the Project Portfolio Management team at Buckley Jones, I collaborated with overseas colleagues and participated in data collection, comparison, analysis and prediction using Pivot Table in Python. I learned how crucial data is to corporate decision-making and the extent to which global organisations rely on data to strategize and drive influence. As a marketing intern at WeGo Food Group, I was responsible for strategic planning and campaign implementation. I investigated digital trends in content design, production and dissemination to promote a new product line, undertook comprehensive research and crafted branding strategies that employed livestream marketing on platforms such as TikTok and WeChat.”

My Commentary and Analysis: 

This section connects more obviously with the introductory content and provides a welcome sense of balance within this personal statement example. Illustrating the ways in which they have developed skills and experience in the professional realm underpins the application very successfully and shows depth of understanding in a practical context.

Programming skills are mentioned, along with social media experience, and these are all relevant. Again, no links are made to the content of the course being applied for, and no explicit links are made between these experiences and their value to successfully completing the course. This is a missed opportunity, as the clearer those links are, the greater the chance of an admissions reader seeing the value in your application.

The one thing that all successful personal statements have in common is that they are concise, engaging and accurate in spelling, punctuation and grammar. Consequently, I always recommend Grammarly to my students and clients. 

It’s an outstanding tool for ensuring your personal statement is rich with detail whilst hitting those all-important word limits. Check out the free version of Grammarly here , or hit the banner for more information.

Personal Statement Example: Conclusion

“In the future, I aim to create a fashion brand and leverage my expertise and experience to expand market share and maximise brand influence. Consequently, I am confident that this MSc programme’s Digital Marketing specialism will fully support my future academic and professional ambitions. I intend to develop the skills necessary for real-world practice in courses such as Big Data and Marketing Technology and Digital Marketing, Strategy and Management . I am particularly interested in addressing contemporary creative challenges in the context of digitisation in your Digital Retail Strategy module. The eCustomer Relationship Management course is a critical aspect of my future study goals, as it will allow me to combine academic knowledge with praxis, take a strategic approach to critically evaluating complex organisational structures and determine appropriate implementation plans.

As a postgraduate student, I aim to apply my interdisciplinary background in communications, business acumen and strategic thinking to master technologies critical for delivering powerful levels of transformation within the digital marketing sector. I look forward to collaborating with international students and faculty and developing the skills necessary to drive innovation, productivity and profitability in a global business environment.”

The writer outlines their ambitions in this concluding section and ensures that these are relevant to the course outcomes, which is a sound strategy. When your ambitions can be facilitated by the course content, and a reader can see the connection between your ambition and your application, you are far more likely to be made an offer.

There’s also mention here of course modules, and the writer has phrased this in such a way as to show their depth of research and understanding of the content. This is an excellent approach, as it allows a reader to see that the writer has engaged with and understood the relevant literature. 

As such, they are far more likely to be applying for the right course and to be successful as a student.

The very last paragraph is quite general. It reads well but doesn’t really add anything new to the personal statement. It does show an understanding of business processes and the role the writer intends to play in these, and there is mention of collaboration, but in very general terms.

It would have been far more effective for the writer to outline their aims for postgraduate research, to discuss transferable skills and to consider the value they are capable of bringing to the faculty. What wider skills do they have? How would the university benefit from having this applicant on-site? What positives would they contribute? 

In summary, a convincing and concise personal statement showing a high level of suitability for the course. However, it lacks enough direct connections with the content, a deeper analysis of transferable skills and value, and has a somewhat confusing (and perhaps irrelevant) opening section.

For more great advice, check out my article on writing an excellent final personal statement paragraph here .

Click here or on the banner below to get your free download of this complete personal statement example . 

Whether you’re looking for personal mission statement examples or an example of personal purpose statement, I hope this personal statement example has been helpful. Above all, I wish you every success in your academic career. 

If you’d like to work with me to develop your personal statement 1:1 and write a powerful mission statement, I’d be delighted to hear from you. 

Find out about my personal statement support services by clicking here or on the image below.

Research and content verified by Personal Statement Planet .

David Hallen

I've worked in the Further Education and University Admissions sector for nearly 20 years as a teacher, department head, Head of Sixth Form, UCAS Admissions Advisor, UK Centre Lead and freelance personal statement advisor, editor and writer. And now I'm here for you...

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