proposal manager cover letter

Proposal Manager Cover Letter Examples (Template & 20+ Tips)

Create a standout proposal manager cover letter with our online platform. browse professional templates for all levels and specialties. land your dream role today.

Are you looking to write a Proposal Manager cover letter that will help you stand out from the competition? Our Proposal Manager Cover Letter Guide will show you how to create a compelling, job-winning cover letter that will help you get your foot in the door and secure an interview. We'll provide you with tips, tricks, and advice to help you write the perfect cover letter.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• What a cover letter template is, and why you should use it.

Related Cover Letter Examples

• Campaign Manager Cover Letter Sample
• VP Sales Cover Letter Sample
• Customer Sales Representative Cover Letter Sample
• Fundraising Director Cover Letter Sample
• Sales Trader Cover Letter Sample
• Sales Account Executive Cover Letter Sample
• Regional Sales Director Cover Letter Sample
• Statistician Cover Letter Sample
• Appointment Setter Cover Letter Sample
• Telemarketer Cover Letter Sample
• Creative Director Cover Letter Sample
• Field Marketing Representative Cover Letter Sample
• Director Of Digital Marketing Cover Letter Sample
• Director Of Marketing Cover Letter Sample
• Customer Account Manager Cover Letter Sample
• Media Buyer Cover Letter Sample
• Division Manager Cover Letter Sample
• Shop Manager Cover Letter Sample
• Technical Account Manager Cover Letter Sample
• Experienced Insurance Sales Agent Cover Letter Sample

Proposal Manager Cover Letter Sample

Dear [Name],

I am writing to apply for the position of Proposal Manager with [Company]. With over 10 years of experience in proposal writing and management, I am confident that I am the perfect candidate for this role.

In my current role as Proposal Manager at [Company], I have been responsible for managing and overseeing the entire proposal process. This includes developing proposal plans, overseeing the development of proposal content, and coordinating with various departments to ensure that all relevant information is included in the proposal. I am also responsible for ensuring that all proposals are compliant with government regulations and industry standards.

I have a proven track record of success in this area and have successfully managed the development and submission of numerous proposals. I am an expert in proposal writing and have extensive experience in developing and delivering presentations to prospective customers. My excellent communication and organizational skills make me an ideal candidate for the position.

In addition to my professional experience, I also possess the following skills and qualifications:

• Excellent writing and communication skills
• Strong organizational skills
• Knowledge of proposal writing and management processes
• Ability to work in a team environment
• Proficient with Microsoft Office Suite

I am confident that my qualifications and experience make me a strong candidate for the Proposal Manager position at [Company]. I am eager to put my skills and experience to work for your organization and I believe I would be a valuable asset to your team.

Thank you for your time and consideration. I look forward to hearing from you.

Sincerely, [Your Name]

Why Do you Need a Proposal Manager Cover Letter?

• A Proposal Manager cover letter is essential for demonstrating your skills and experience to potential employers.
• It allows you to highlight any experience related to proposal management that will make you an attractive candidate for the position.
• It also gives you an opportunity to explain your qualifications in terms of project management, communication, and organizational skills.
• A Proposal Manager cover letter also allows you to showcase your ability to work with a variety of stakeholders, including clients and vendors.
• In addition, it allows you to demonstrate your knowledge of the proposal process and the requirements that come with it.
• Finally, a Proposal Manager cover letter is a great way to demonstrate your commitment to the company and your desire to help them succeed.

A Few Important Rules To Keep In Mind

• Keep your cover letter to one page. This will ensure that the most important information is highlighted.
• Start your cover letter with a strong opening statement that will grab the reader’s attention.
• Include specific examples of your past experience that are relevant to the proposal manager position.
• Outline the skills and qualities you possess that make you an ideal candidate for the role.
• Tailor your cover letter to the specific company you are applying to. Make sure to mention the company’s core values, mission, and goals.
• Focus on your accomplishments rather than your duties and responsibilities.
• Provide concrete evidence of your success in the proposal management field.
• Explain why you are the best candidate for the job.
• Close your cover letter by expressing your interest in meeting with the employer for an interview.

What's The Best Structure For Proposal Manager Cover Letters?

After creating an impressive Proposal Manager resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Proposal Manager cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Proposal Manager Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

As an experienced Proposal Manager, I am confident in my ability to offer a unique blend of skills to your team. My expertise in proposal writing, strategy development, and project management make me a perfect fit for the position.

I have a track record of success in managing complex projects, developing successful proposal strategies, and creating winning document packages. I also have experience in maintaining proposal schedules and coordinating proposal preparation. My background in project management, budgeting, and research enable me to develop comprehensive solutions that meet the needs of the client.

I have a proven ability to manage multiple proposals simultaneously, while ensuring that each proposal meets the client's needs. I am highly organized and have a keen eye for detail. I am an excellent communicator and am able to effectively collaborate with all stakeholders, including clients, vendors, and internal departments. I am also adept at navigating challenging situations and providing solutions that enable my team to meet tight deadlines.

I am passionate about proposal management and have a strong commitment to providing superior customer service. I enjoy working in teams and am confident in my ability to contribute to the success of any organization. I am available for an interview at your convenience and look forward to discussing my qualifications in greater detail.

• Proposal Writing
• Strategy Development
• Project Management
• Budgeting and Research
• Team Collaboration
• Customer Service

I am confident that I can bring my experience, enthusiasm, and dedication to your team and look forward to hearing from you soon.

Sincerely, [your name]

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a Proposal Manager Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Not including the company name or contact information for the hiring manager.
• Not customizing the letter to fit the job description.
• Not proofreading the letter for spelling and grammar mistakes.
• Not emphasizing relevant skills and qualifications.
• Including irrelevant information.
• Using overly formal or flowery language.
• Making the letter too long or too short.
• Not following the correct format.

Key Takeaways For a Proposal Manager Cover Letter

• Understand the needs of the hiring manager and tailor your cover letter accordingly.
• Highlight your experience in managing complex proposals, including research, writing, and budgeting.
• Demonstrate your proficiency in project management, organizational skills, and problem-solving.
• Emphasize your ability to work in a team environment and collaborate with stakeholders.
• Showcase your attention to detail and ability to adhere to deadlines.
• Mention any relevant certifications or professional development courses that you have completed.

Proposal Manager Cover Letter Example

A cover letter will make you stand out to a prospective employer and land your dream job. It allows you to demonstrate your work credentials while also allowing the employer to learn more about you. Your Proposal Manager Cover Letter should demonstrate your outstanding ability to lead a team and produce proposals.

Our Proposal Manager Cover Letter Sample has shown a great example of the requisite skill set for the role of Proposal Manager.

• Cover Letters
• Construction

What to Include in a Proposal Manager Cover Letter?

Roles and responsibilities.

• Gauge customer needs and work with cross-functional teams for the development of proposals .
• Produce proposals and responses as per customer requests (RFI, RFQ, ITT, RFP, etc.).
• Lead the team of writers generating professional proposals .
• Maintain appropriate records of proposals submitted along with drafts, approvals, and other documents.
• Update the existing proposals as per the industry trends.

Education & Skills

Proposal manager skills:.

• Solid written and verbal communication skills and excellent experience in writing.
• Leadership quality to guide and motivate the team members.
• Strong time management skills and manage to complete the projects within the deadline.

Proposal Manager Educational Requirements:

• Bachelor’s degree in English, Communications, Business, or other technical fields (required).
• 4+ years of proposal management experience (required).
• Experience with DoD programs.
• APMP Foundation certification is a plus.

Proposal Manager Cover Letter Example (Text Version)

Dear Mr./Ms.,

I’m inquisitive about the Proposal Manager role with AR Corp., and I meet all of the criteria specified in your job description. My experience and skills applicable to this role are detailed in the accompanying resume, but here is a summary of my qualifications. I have a bachelor’s degree in finance and have worked as an Assistant Proposal Manager for 4 years.

Some of my typical responsibilities, along with my attainments, are highlighted below:

• Carry out an in-depth analysis of RFI/RFQ/RFP requirements.
• Develop the proposal schedule, outline, and proposal preparation plan.
• Ensure that activities adhere to the proposed development plan.
• Help the proposal authors in preparing content.
• Review and edit technical proposal sections.
• Ensure timely submission of all RFP deliverables.
• Implement actions to improve process efficiency.
• 4 of my proposals resulted in over $200 million in revenue.
• Led a proposal team of 15 authors.

I am very detail-oriented, and I have the ability to double-check everything before making a proposal. This helps to improve sales and boost business by catching the attention of the reader and keeping them engaged from the outset. I possess exceptional leadership abilities, including the ability to inspire subordinates to work diligently to ensure that all specifics are covered before the deadline.

I have outstanding multitasking abilities and can work on several tasks at the same time while maintaining accuracy. I can also effectively manage the time and make changes and adjustments to the project plans as required.

Thanks for going through my job profile. You can contact me at [email protected] or 232-345-3213. I will look forward to your reply.

Best Regards, [Your Name]

To impress the prospective employer, your cover letter should highlight your demonstrated supervisory abilities, time management skills, along with the considerable experience you possess. With the help of our Proposal Manager Resume Sample , you can build a perfect resume.

Customize Proposal Manager Cover Letter

Get hired faster with our free cover letter template designed to land you the perfect position.

Related Construction Cover Letters

How to Write a Proposal Cover Letter: Examples + Free Template

Posted by: Cinthya Soto

Proposal cover letters are brief overviews that introduce the more in-depth content of a proposal. Cover letters are normally the first page of a proposal, making them the first impression you will give and your first opportunity to convince the reader to work with you. These letters directly communicate with the client and set the stage for the following proposal details.

If your proposal cover letter is not convincing enough, the reader might not read your entire proposal and choose a competitor. That’s why understanding the do’s and don’ts of proposal cover letter writing is crucial. 

In this blog, we’ll teach you how to structure and write a proposal cover letter, what makes a good and a bad proposal, and we even provide a free downloadable template for your firm to use. 

What Is a Proposal Cover Letter? 

A proposal cover letter is a letter that accompanies an RFP response or bid submission. Its primary purpose is to introduce the proposal, explain its relevance to the recipient, and persuade the reader of the value and credibility of what’s being offered. It sets the tone for the entire proposal, so make sure it’s well-crafted. 

The cover letter needs to be persuasive and blow your prospect away because it provides a first impression. Since it’s often the first thing the recipient will see, it plays a key role in the recipient’s decision to even consider reading the full proposal. 

The cover letter is frequently the initial opportunity for your proposal to align with the reader’s objectives. While it goes on top of the proposal, it shouldn’t be confused with an executive summary that outlines the main highlights of your proposal. 

Why Your Proposal Cover Letter Matters 

Your proposal cover letter is made up of the most important paragraphs you’ll ever write because it’s the section everyone will read. That’s why it’s essential to nail it, or you stand the chance of losing the project. A cover letter helps busy clients decide if they’re interested in reading the complete proposal. Therefore, having a winning proposal cover letter is equally important as the actual proposal. 

The proposal cover letter gives you a chance to leave clients with a memorable first impression. While proposals lean towards factual information, cover letters offer a more personal touch. Establishing an emotional connection from the beginning significantly increases the likelihood of the reader engaging with your entire proposal. 

What Should Be on a Proposal Cover Letter? 

Though the specifics of your proposal may vary based on the nature of your offer and your sector, the proposal cover letter should consistently stick to the following structure: 

Contact Information 

It’s essential to include your contact details, including your name, email, and phone number, as well as your organization’s information such as its name, email, phone number, website, and even its social media handles. For bonus points, include the link to your LinkedIn profile in the heading too so the reader can get a deeper understanding of who you are. 

Make these details easy to find by placing them at the top or bottom of the cover letter, ensuring they’re in a bold and easy-to-read font so potential clients have no problem finding them. Using the company’s letterhead for the letter not only ensures the inclusion of this information but also gives a professional touch. 

Greeting 

This is your chance to introduce your company and what you do. It’s your first opportunity to make a positive impression and establish a connection with the reader. 

Begin with a concise statement about your company. This could be your mission statement, a brief history, or an overview of what makes your organization unique. This is your chance to highlight areas where your company excels, which helps you establish credibility. 

Additionally, highlight your primary areas of specialization or the main services/products you offer. This will give the reader a clear understanding of your role and what you do. 

Summary  

Often, decision-makers are drowned in proposals, and they might not have the time or patience to go through every detail initially. A concise summary ensures that they can quickly understand your proposal’s primary objectives and value.

You should provide details about your value propositions at a high level and connect how they meet your client’s requirements. By summarizing how your proposal addresses the client’s specific challenges or needs, you can instantly resonate with them, emphasizing that your solution is tailored to their situation.

Offer 

Continuing to the offer, this is where you should further explain how you can provide a personalized solution. Clarify to the client the unique value your solution brings to solve their problem. 

Having captured your potential client’s interest, you now have to focus on keeping it. Achieve this by highlighting the clear benefits that directly compellingly address their challenges, making it easy to understand. 

While you’ll be mentioning how your work will benefit the prospect, you should also explain what they will win from choosing to work with you. 

Here are some tips on how you can accomplish this: 

• Select the three to five primary attributes of your solution 
• Explain their advantages for your client in a concise statement 
• Be straightforward– This is what we provide. This is how it solves your issue 

References 

In situations where multiple firms submit proposals, having strong and relevant references can set you apart from competitors. It offers an added layer of reassurance to prospective clients about your experience and competence. Essentially, relevant references help the client understand why they should choose you over others. 

References also show the prospective client or partner that others have trusted you and that you’ve delivered results. By showcasing references from satisfied clients or partners, you demonstrate that you have been trusted in the past, which can solve any insecurity or concerns the potential client might have. 

Visuals 

Visuals aren’t a must for proposal cover letters. However, they can enhance its impact by emphasizing crucial information. If you have a designer on your team, you can incorporate graphics that highlight the key points of the letter. 

Some examples of what this might look like: 

• Highlighting a customer satisfaction quote in a different font to make it stand out 
• Using callout boxes to draw attention to your key value propositions (especially helpful for busy teams skimming the page) 
• Using the company letterhead
• Including the signature from a senior person at your company 

Conclusion 

Similar to introductions, many cover letters tend to focus more on the body content than the concluding paragraph. However, ending on a powerful note is as crucial as creating a compelling start. It’s recommended to conclude your cover letter by highlighting a significant benefit and the value your project will offer to the company. 

Additionally, when wrapping up your proposal cover letter, always encourage them to continue by reading the complete proposal.

How to Write a Proposal Cover Letter 

Now that you know the structure to follow on the proposal cover letter, it’s time to go into the details of how to write a proposal letter. 

Powerful First Sentence 

Starting with a powerful opening sentence can grab the reader’s attention immediately, encourage them to continue reading, and make your proposal stand out among the endless others they may have received. It’s beneficial to use impactful verbs and straightforward wording to ensure your initial sentence remains engaging and brief.  

Demonstrate You Understand the Problem 

In any proposal, it’s essential to demonstrate to your client that you understand the problem they’re facing. Highlight their goals and the reasons behind your collaboration. Present the company’s challenges in an easily comprehensible manner. Dedicate a section to focus on the company’s concerns, and later in the cover letter, you can introduce the proposed solutions. 

Offer to Discuss the Proposal Further 

Before ending your cover letter, you should stress your readiness to dive deeper into the proposal and address any questions or concerns the reader might have. Additionally, this serves as a chance for you to propose a face-to-face meeting with the potential client to further increase your chances of landing the project. 

Thank the Issuer for the Opportunity 

In the cover letter, you have the opportunity to express gratitude to the proposal’s recipients. Recognizing their participation in the process and expressing appreciation for the opportunity not only demonstrates courtesy but also signals to all reviewers that you’ve closely read the RFP guidelines. 

Persuasive Closing

After completing the structure and details of your proposal cover letter, end with a persuasive closing demonstrating your understanding of the next steps. Clients want to understand how you’ll assist them in achieving their objectives and the next steps for moving forward. This demonstrates to them that you can simplify the process by detailing the necessary steps to advance. 

As mentioned earlier, you’ll want to encourage the reader to read the entire proposal. However, you should also mention the opportunity to discuss the proposal further. Some examples of what this might look like include: 

• “We look forward to the opportunity to discuss our proposal further.” 
• “Once you’ve had an opportunity to review our proposal, please don’t hesitate to reach out and follow up with any questions.” 
• “Our team will be following up in a week for an update and see if there are any additional ways we can support your team. “

Signature 

Don’t forget to include a signature! But who signs it? Who signs the proposal cover letter varies based on different factors. The person who has the relationship with the client is in charge of the strategy, and probably carried out the research leading to the proposal is typically the one that should sign the proposal cover letter. 

However, it’s recommended that you have the proposal cover letter signed by the individual with the highest authorization level, ideally someone the client knows. 

Otherwise, you should consider having the executive director of your organization sign the cover letter and include their contact details for professionalism. People to consider for signing the proposal cover letter include: 

• Executive director 
• Account manager  
• Executive of executives 
• CEO (a strategy used by small firms or when the RFP represents a large portion of a responder’s annual revenue) 
• Someone with a senior title 

What Makes a Good Proposal Cover Letter?

So, now we know how to structure a proposal cover letter and how to write one, but how can we make it stand out? Here are some tips you should follow to craft a good proposal cover letter. 

Capture Reader’s Attention Early 

Within the framework of a proposal, the first paragraph is the best chance you have to catch your reader’s interest. This means the introduction is one of the most essential parts of your proposal cover letter. It’s crucial to catch the reader’s attention immediately, so think of an engaging way to introduce yourself and your company. You can do this by finding a way to relate to them or showing that you understand their needs. 

Mirror Clients’ Words and Phrases 

When writing a proposal cover letter, it’s essential to align your language with the client’s terminology to show that you understand their needs. Failing to do so might not only display a lack of alignment and agreement. 

Prioritize the Prospect 

A common mistake is making a proposal letter about yourself. Clients aren’t focused on your achievements or your professional journey. They want to understand how you’ll assist them in reaching their objectives. Therefore, the cover letter should focus on how you plan to help the client in reaching their objectives.

If you do want to mention special company achievements, make sure they are relevant to your client’s objectives and provide value. 

Get Straight to the Point

Keep it simple. Be clear and avoid any uncertainty. Being unclear can break trust quickly. So, gather all your information before writing, so you don’t sound unsure. Make sure what you write is accurate. You’re the expert. Write confidently and avoid wasting your client’s (or your) time by putting unnecessary information in your proposal cover letter. The goal is to have clients read to the conclusion and sign. 

Stand Out From the Competition

The proposal cover letter shows that you understand the client’s worries. It helps you be different from others and encourages clients to read your entire proposal. After reading the cover letter, they can then look at the more detailed parts.

Moreover, the proposal cover letter is your first chance to highlight your value proposition and what makes your offer unique compared to others. For the cover letter, you should focus on how you can distinguish yourself from competitors.  You don’t want to “sound” the same as the competition. 

RFP Cover Letter Mistakes to Avoid 

Now that we’ve seen what makes a cover letter good, let’s take a look at what makes a cover letter bad. Here are the proposal cover letter mistakes to avoid. 

Repeating the Executive Summary 

Avoid repeating content from the executive summary within your proposal cover letter. Each document — the executive summary, proposal, and cover letter — should be separate. Repetitive information can damage the impact of your message and possibly bore or discourage the reader. 

Not Utilizing the Right Software 

When creating RFP responses, you need to manage digital assets while keeping everything accurate and up to date. With the right software, like a DAM system , you can store and manage all your project images, videos, and other media in one place. This makes it easy to find and incorporate the most relevant and impressive visuals into your RFP to make it more compelling.

With a DAM, you can quickly search, access, and integrate assets from the software directly into your RFP documents. This means that with the right DAM integrations for your industry, you can create documents in seconds with pre-designed templates. 

Additionally, a DAM helps ensure that all images and media used are in line with your brand guidelines and accessed by the right people. 

TIP: Want to know more ways a digital asset management (DAM) system can help you create RFP responses and win more clients? Read our Ultimate DAM Guide now. 

Not Reading the RFP Multiple Times

Overlooking details is the first challenge in the RFP response process. The data presented by the client within the RFP serves to guide and inform your proposal. Hence, it’s crucial to carefully review the RFP multiple times to ensure all essential elements are seen and there is no critical information missing. 

Moreover, if you don’t follow the client’s RFP guidelines, they’ll most likely ignore your response, and all your effort will be lost to those who did thoroughly read the RFP.

Not Understanding the Client’s Needs 

This might seem like a general mistake, but it’s a big one. If you don’t understand what the client wants, your whole response won’t matter. For this reason, you need to read the RFP carefully to know what the client looking for. Don’t send a proposal that’s missing details or doesn’t match what they need. 

Making the Length Too Long 

Your cover letter should always be one page unless you’re dealing with a long proposal of 100+ pages. If you do end up with a longer cover letter, it might be because you are including too much detail. Instead of describing every detail of your proposal (save that for the executive summary), focus on the top three aspects that will catch the reader’s attention. This will leave the reader wanting to know more, encouraging them to read the entire proposal.  

Proposal Cover Letter Examples 

It’s time to take a look at good proposal cover letter examples to help you further understand what is expected. 

Construction Proposal Letter Example 

Here is a construction RFP response cover letter example that works: 

Source: Examples   

Architecture RFP Cover Page Example

Here is an architecture RFP cover page example that works: 

Source: Utley Strategies 

Engineering Cover Letter for a Proposal 

Here is an engineering cover letter example that works: 

Free Cover Letter for Proposal Template 

Below, you can download a FREE proposal cover letter template made for the AEC industry from OpenAsset partner and proposal writing guru, Rachelle Ray. Just enter your name and email for immediate access.

AEC Cover Letter Template

Responding to an RFP? The downloadable RFP cover letter sample has the structure you need for a proposal cover letter that wins more clients. 

How to Create Quality Proposal Cover Letters Every Time 

Creating quality proposal cover letters every time isn’t an easy task. However, as the #1 DAM for AEC and Real Estate, OpenAsset can help you find, share, and use the digital assets you need to create high-quality AEC proposals quickly and easily. 

With dozens of integrations and useful features, OpenAsset makes it easy to share and manage the heavy amounts of digital assets needed to create winning proposals . 

Get your free downloadable proposal cover letter template today. And if you’d like to learn more about our DAM technology, you can reach out to one of our digital asset experts today to schedule a demo . 

Get OpenAsset DAM Insights

How to Create Winning Proposals

What to read next.

Engineering Lead Generation: 8 Strategies + 5 Tips 

Mastering B2B lead generation is a crucial yet challenging task for engineering firms. In fact, 61% of B2B marketers say high-quality leads ...

Understanding the AEC Industry + Top 17 AEC Trends for 2024

As we step into 2024, the Architecture, Engineering, and Construction (AEC) industry stands on the brink of a transformative era, driven by ...

Air vs. OpenAsset 

Choosing the right Digital Asset Management (DAM) system can be a game-changer for businesses aiming to streamline their digital asset organ...

5 Simple Steps to Writing a Better Proposal Cover Letter

From getting the prospect’s attention to showing you have the right solution, your proposal’s cover letter has a big job to do. I’m breaking down 15 examples to show you how to create your most persuasive cover letter ever, one that makes prospects excited to read on and sign on the dotted line.

11 min. read

Proposal cover letters.

Does that phrase strike fear in your heart? Or at least give you some anxiety?

From job applications to business proposals, writing a good cover letter, executive summary, or some other introduction isn’t easy.

So, this post will give you an easy-to-follow five-step process to create a killer CUSTOMIZED cover letter for every proposal you send out.

A proposal cover letter is important. It’s your proposal’s first impression with your prospect. It sets the tone, for better or for worse. And writing it can sometimes provide clarity on what should or shouldn’t be included in your proposal.

It shouldn’t be something you slap together before moving on to the ‘meat’ of the proposal or a dull fill-in-the-blank exercise that ends up sounding more canned than Campbell’s.

No more chunky and clunky cover letters.

But, at the same time, you can’t spend hours upon hours crafting a bespoke one. You have a deal waiting on that proposal to get done.

So, what you need is a good writing formula.

I’m borrowing from the outline that my colleague Jennifer set out in her proposal executive summary post . She knows what’s up, having written dozens of cover letters/executive summaries during her time in the digital agency world.

If you’re looking for the why and when, plus some dos and don’ts, of writing one of these bad boys, be sure to check out her post.

Now, let’s dive into the who, what, where, and how here, including some examples.

Executive summary vs. cover letter

What do these phrases actually mean?

It’s tricky because the terms ‘executive summary’ and ‘cover letter’ are sometimes used interchangeably in the world of proposals.

I mean, I just used both in the intro to this very post.

Me taking a photo of the culprit.

You might also hear other terms, like overview or introduction, being tossed around for this piece of proposal writing. But rest assured we’re all talking about the same thing.

Technically, there is some nuance to how each of these sections function in a B2B proposal.

First, a proposal cover letter and an executive summary have some things in common:

• They should appear at the beginning of your proposal.
• They should be one page long, maximum.
• They should be prospect-focused.
• They should NOT be overly sales-y or pitchy.
• They should NOT be a detailed rehash of the entire proposal.
• They should get the recipient excited to read on.

Now, here’s where they differ.

What is a proposal cover letter?

A proposal cover letter:

• Is more conversational.
• Is formatted as a letter with salutation and sign-off.
• Doesn’t contain strategy or execution.
• Can be more persuasive (like how a cover letter for a job mentions why you’re the best person for it).

What is a proposal executive summary?

A proposal executive summary:

• May be formatted as a statement.
• Tells the story of how you provide solutions for your clients and the impact (evidence) of your solutions.
• Stays quite high-level.

Sometimes a prospect will specify that your proposal should include one or the other or both, like when you’re responding to an RFP . However, if there are no client specifications it’s up to you which one you include, how you write and structure it, and what you want to label that section in your proposal document.

Okay, now let’s get writing—with some examples to help you visualize the steps and tips.

How to write a cover letter for your proposal in 5 simple steps

One of the hardest aspects of writing a cover letter is including all the information you want to convey while keeping it as brief as possible and being compelling or even entertaining at the same time.

It’s okay. Here’s how to achieve all that in just five steps.

Step 1: Get their attention Step 2: Show you understand the challenge Step 3: Show you have the right solution Step 4: Show your work Step 5: Tell them what’s next

Step 1: Get their attention

“Snoozefest Co. is excited to submit this proposal to you.”

Are they though?

It reads more like this to a prospective client: “Snoozefest Co. is going through the motions in this proposal intro so we can cash your cheque.”

This is the very first thing the prospect will read in your business proposal! It needs to grab some attention.

Here are some examples of more impactful ways to open your cover letter.

Cover Letter Example 1 - Business consulting

Cover Letter Example 2 - Electrical

Cover Letter Example 3 - Public relations

Why these examples work

They put the focus on the client.

Congratulate them on a recent (relevant) company achievement. Show that you get what it’s like to be in their shoes . Offer up a fun fact or industry statistic that signals you’re already thinking about their market niche.

They build curiosity.

Segue your way to success. Each of these first paragraph examples creates build-up, curiosity, and excitement for what the prospect will read next and throughout the rest of the proposal. Ask a question. Don’t give away all the answers just yet. (what is the “light at the end of the tunnel”?)

They start to allude to the pain point.

You’ll go more in-depth into the challenges you’re solving in the next few paragraphs but it’s good to get it out there up top. It could be more explicit, like in example 1 (how to go from good to great when you’re already at capacity), or it could be more subtle, like how the specific mention of “heritage home” starts to set up the challenge in example 2.

Step 2: Show you understand the challenge

Sometimes when we write, we gloss over the pain point. It can be awkward to write about the challenges someone is facing in their professional life; you don’t want to suggest they don’t know what they’re doing or they’re not good at their job.

In a cover letter, though, it’s essential to dig into the ‘pain point’ they’re feeling in order to close the deal. Showing you understand the obstacles they’re facing is the best way to position your company as the only solution to their challenges. (See Step 3.)

But avoid any urge to make it about you. It can come off as “Look how smart I am!” Again, turn it back to the prospect. A good way to do this is to make sure you use the word ‘you’ more than ‘I’ or ‘we’ in this section.

Cover Letter Example 4 - Legal services

Cover Letter Example 5 - SaaS/Social

Cover Letter Example 6 - Insurance

Why these examples work:

They say what the prospect is likely thinking.

Show you understand all aspects of the prospect’s challenge by bringing up objections before they have a chance to, and then knock them down. Legal advice is too expensive and complicated? Not when you partner with us!

They’re complimentary.

Butter your prospect up a bit. They’re not experiencing these challenges that you understand so well because they’re bad at their jobs. No, maybe it’s just a resourcing issue! Like in Example 5, you can position your team as the experts who take challenging tasks off people’s plates.

They show off the benefits of doing business with an expert.

Give them peace of mind. You’ve done this before and this isn’t your first rodeo. You see and understand the full challenge so you can help clients avoid problems before they crop up.

Step 3: Show you have the right solution

Okay, NOW you can talk about yourself. With a few cautions:

• Keep it relevant. Your company’s Best Float win at the local parade is cool and all but now’s not the time.
• Keep it concise. It’s time to ‘elevator pitch’ your solution.
• And keep it upbeat without overhyping. You want your solution to sound attractive, but don’t write cheques with your cover letter that the rest of the proposal can’t cash.

Cover Letter Example 7 - Solar

Cover Letter Example 8 - Web design

Cover Letter Example 9 - PR

They keep things high-level

No need to outline the eight different ways you’ll test their website or every single PR tactic you’ll use. This isn’t a book report on your proposal.

They still stay specific.

“Public relations...creates and maintains your public image, and positions you as a leader in your industry” is better than “we make you look good”.

But notice that these examples don’t use jargon. If a jargon-y phrase is used, like responsive design, it’s immediately explained in a non-technical way. Stick to plain language like this, unless you cater to a highly-specialized specialized audience that will understand acronyms and look for that industry-insider lingo.

They show how you’re putting everything on the table.

Look at how these cover letters talk about the sales document they’re about to read over. For example, the proposal is not just a package; it’s a “comprehensive package”.

It’s the difference between presenting the proposal as ‘here’s some info’ and ‘we’re presenting you with all the details, including facts and figures’. Let the reader know that your proposal gives them everything they need to make an informed decision.

Step 4: Show your work

Time for a not-so-humble humblebrag .

Maybe it’s a team skill set you’re known for. Or some original research you’ve done that would resonate with this prospect.

You could showcase how your company is a power-player in your niche via previous work you’re especially proud of or awards you’ve received. Or give a quick preview of your proprietary process.

Basically, the information you include in this paragraph should provide an answer to the question on every prospect’s mind: why should they work with you ?

Cover Letter Example 10 - Exterior pressure washing

Cover Letter Example 11 - Content marketing

Cover Letter Example 12 - Construction

They give the references some ‘meat’.

If you’re talking about existing customers, don’t just name drop. Highlight some impressive outcomes you’ve achieved for them as well. For example, they didn’t just construct a building at NYU, it’s an award-winning building they built at NYU.

They cite the facts.

If there’s a specific accreditation that clients will need to know about (i.e.: are you licensed, bonded, board-approved, etc.?), now’s the time to mention it. Basically, anything that would differentiate you from competitors. In a market dominated by big national brands? Talk about how your business is family-run. Or vice-versa.

They go granular but don’t get into the nitty-gritty.

Again, be as specific as possible without going into too much detail.

Talking about “our process” is okay. But “Our four-step process” is an ideal amount of information for the purposes of this cover letter since you’re going to explain the steps later on in the proposal.

Step 5: Tell them what’s next

Your sales team wouldn’t end a sales call without discussing next steps. Your proposal cover letter is no different.

The closing is your chance to set expectations, either for the prospect or yourself. Don’t forget that you have to keep your end of the bargain. If your cover letter says you’ll follow up with them in a certain amount of time, for Pete Campbell’s sake, do it.

(Bonus: If you’re using proposal software, you’ll be notified when your prospect opens your proposal so you can perfectly time your follow up.)

Cover Letter Example 13 - Construction

Cover Letter Example 14 - Financial Services

Cover Letter Example 15 - Public Relations

They show how the vendor and the prospect together.

Why will this specific partnership work? You’ve talked about them, you’ve talked about yourself, now it’s time to talk about why you’ll go together like a square-hole colander and quinoa. (A square shape keeps the round grains from falling through while you’re rinsing it. Obviously.)

They ask for the sale.

You’ve refrained from selling throughout this cover letter. Now’s the time to ask for the close. Don’t shy away from presuming that you’ll be the winning proposal, that you “hope” they’ll pick you.

They talk about the next steps.

What literally happens next? Should they sign now? Will you be meeting to walk through the proposal before a signature is expected? Are you going to follow up with them? Let the reader know what’s expected of them and what they should expect from you.

A quick caveat before you rush off to write your proposal

There you have it. And now you just plug these pieces into your cover letter and copy these examples word for word and…

Not so fast.

The 15 example snippets above are all pulled from our proposal templates , all written by professional writers. Templates and samples like these are amazing starting points. But they aren’t the end-all, be-all.

Notice that all these samples are written in a slightly different voice? How you word your proposal if you’re in legal or financial services might be different than how you would write one in the marketing industry or the world of pressure washing.

And how YOU word your proposal should be consistent with your brand voice, including language, tone, and style . The information you include should speak to YOUR ideal customer. Remember, the cover letter is your proposal’s first opportunity to persuade your prospect that you’re the best choice to hire.

Conversions don’t come from canned, uncustomized content. Use these steps and examples as the catalyst for your own authentic version of a pitch-perfect cover letter for your proposal.

17 Tips to Perfect Your Business Proposal Game

September 03, 2019

How To Prepare to Write a Business Proposal

October 19, 2022

Wanna take the guesswork out of closing deals in 2021?

Millions of proposals. Thousands of survey responses. Ten actionable takeaways.

All the data-driven secrets to crushing the closing stages of your sales process are right here.

How to Write a Winning Proposal Cover Letter (Plus 5 Real Examples)

First impressions are important—especially in the world of proposals.

That’s why writing a good cover letter is an essential step towards winning a bid. In the request for proposal (RFP) process, this single-page letter marks your first opportunity to grab a prospect’s attention and make it clear that your company is uniquely positioned to solve their problem. So if you’re currently using boilerplate copy… Stop. Immediately .

In this blog, you’ll learn how to write custom proposal cover letters that grab a prospect’s attention and increase your chances of winning RFP responses . Plus, five examples of real proposal cover letters from industry pros.

In this article, you’ll learn: 

What is a Proposal Cover Letter?

• What to Include in a Proposal Cover Letter
• How to Write a Proposal Cover Letter
• 5 Real Proposal Cover Letter Examples ⭐

Next Steps: Build Quality Proposals Faster

A proposal cover letter is a single-page document used to pitch your business offerings to a potential client. In it, the customer can tell whether you’re genuinely engaged and have done your research—or if you’ve simply copy and pasted generic language from past business proposals.

It’s also your first opportunity to convince a client to why they should continue reading your proposal. Considering the average team spends 32 hours writing a single RFP response , it’s critical that your proposal cover letter makes a good impression.

“This is the most important five paragraphs one can write as it’s the only part everyone will read. You must knock it out of the park or you’ll lose.”

What Should You Include in a Proposal Cover Letter?

Like any good cover letter, your proposal should open with a unique offer or positioning. It’s important to establish early on why your team is best suited to solve a client’s problem.

A strong proposal cover letter includes:

• A greeting : Introduce your company and what you do.
• Clear summary: Describe your value propositions at a high-level. Be sure to connect these points to your client’s needs. ( Also known as an executive summary. )
• Personalized offer: Explain to the client what you can uniquely provide to solve their problem.
• Relevant references: Help the prospect understand why they should choose you over competitors.
• Visuals: If you have a designer on your team, include visuals that help emphasize the most important content on this page. For example, use callout boxes to make value propositions stand out for busy procurement teams who are skimming the page.

From the offer you present, to the visuals you include, the details in your proposal cover letter should be all about the client. The goal is to show how your company shines before they even get into the details of your proposal. Demonstrate the qualities that you bring to this potential customer by starting out your relationship on the right foot.

Jon Williams, Managing Director of Strategic Proposals , shares the key points you should concisely hit to be successful.

“Thank the customer, show enthusiasm, demonstrate senior sponsorship, briefly introduce win themes–and then shut up and leave the rest to a brilliant exec summary!”

How to Write a Winning Proposal Cover Letter

From reading the RFP thoroughly, to outlining a clear offer, there are six critical steps that seasoned proposal professionals recommend you take to craft a quality cover letter. ( Psst…you can fast-track these steps by using AI for proposal writing . )

Step 1: Read the RFP Cover to Cover

This step seems obvious, but it’s surprising how many teams skip it. You must read the RFP thoroughly, from cover to cover, before beginning your letter.

While reading, take note of any recurring themes from your prospect. Perhaps they focus on quality of design and ease of use. Or maybe they emphasize needing certain functionalities or features—whatever the case, Kori Warriner of KCI Technologies recommends you consider the following questions as you read through the request for proposal:

Questions to consider:

• What is the client’s reason behind the project? (revitalization, aging infrastructure, etc.)
• ​​Where is the funding for the project coming from?
• Does the client have any hot-button issues regarding the project?
• What is the desired end-result?
• What would speak to the client? (retirement-friendly, aesthetics, budget, etc.)

“You need to make the client feel as though you are speaking directly to them.”

While questions may differ by industry, the idea remains the same. Reading the RFP thoroughly helps you better understand the problems your prospect is facing. Which in turn help you paint a clearer picture of how your company can support them.

(It can also help spark ideas for win themes, or specific language, that truly resonates with the prospect—more on that later.)

“Instead of saying ‘we are pleased’ or other overused statements such as that, I introduce my company, and then switch back to talking about what we can do to help the client reach their goals,” Kori explains.

Step 2: Capture Your Prospect’s Attention Early

Chances are, your prospect is extremely busy. They’re likely to skim your proposal cover letter—which is why you should focus on making it memorable. Use it to create a connection to your prospect and capture their attention early in the proposal.

In the structure of a proposal , the first paragraph is the best place to earn your reader’s attention, shares Senior Proposal Consultant Kelly Allen.

“Try to capture the reader in the first paragraph by relating to them in some way. If they are a current client, leverage your relationship. If not, demonstrate a clear understanding of what they need.” Kelly Allen, Senior Proposal Consultant, UKG (Ultimate Kronos Group)

Step 3: Use Clear, Competitive Win Themes

Once you identify their distinct needs, you can formulate which key themes need to be identified in your cover letter. Then, narrow it down to the most persuasive reasons that your prospect should choose your proposal over a competitor. Eileen Kent, President of Custom Keynotes, explains that these are also known as “ win themes ”.

Win themes should be based on what the customer told you they wanted. Position yourself as the one company that can deliver exactly what your prospect is looking for. To do this well, it’s essential that you also understand what your competition is doing.

Here’s how to brush up on what your competitors are offering:

• Review competitors’ websites
• Read competitors’ financial statements
• Look at review websites like G2 or Forrester reports including your competition
• Ask if clients are willing to share competitors’ past RFPs (You never know, unless you ask)

At this stage, you’ll want to focus on how you can stand out from the competition. Eileen also recommends acknowledging any elephants in the room. By that, she means anything that the client may consider your team’s weakness.

She recommends addressing weak points head on to leave a good impression, “The elephant in the room could be your business size. Address it by talking about how you formed a tight team who have exceeded performance expectations, and worked together for years, so they see that as a strength instead,” she explains.

Step 4: Provide a Personalized Offer

Now that you’ve grabbed your prospect’s attention, you need to maintain it. Do this by outlining clear benefits, which speak directly to their pain points in an enticing and clear way.

You should outline how your product will positively impact the buyer and identify what they will get out of your partnership.

“Choose the top 3-5 features of your solution and describe how they will benefit your customer in a single line. Be direct: Here’s what we offer. Here’s how it will solve your problem.”

Step 5: Use a Strong Closing Statement

Your closing statement should be concise, reiterate your capabilities, and highlight the value you deliver. But don’t forget that it’s also an opportunity to connect with your prospect through the proposal process.

“To build a connection, you have to ignore outdated writing advice and not be afraid to use real language” says Rebecca Baumgartner, Sr. Manager, Proposals, PFS .

“Whoever is reading your cover letter can immediately tell if you’re hiding behind jargon or parroting the language of the RFP because you don’t understand what they need,” she explains.

“But when you write authentically, you have the opportunity to show the client you’ve been listening.”

“A great cover letter isn’t stuffy or formal–it’s a conversation between real people, a chance to put aside the technical language of procurement and connect with the human being on the other side.”

Step 6: Add the Finishing Touches

When crafting your proposal cover letter, there are a few final checkpoints to leave your prospect with a good impression.

Graphics aren’t necessary for a proposal cover letter, but they can be helpful. For example: highlighting a quote from a customer in a different font, or using callout boxes to emphasize your key value propositions. Use visuals that help to emphasize your main points, not distract from them.

Here’s what Izane Cloete-Hamilton, CPP APMP, of nFold recommends.

• Use a company letterhead
• Address the letter to the individual specified in the RFP
• Sign the cover letter from a senior person at your company
• If the response is from a strategic partnership between two companies, use dual signatures
• Ensure your letter is no longer than one page

“Sign the proposal cover letter from the highest-level person with signature authority, preferably someone that the customer knows personally.”

Proposal Cover Letters (5 Real Templates)

Now that you know what steps to follow, it’s time to look at some real examples of business proposal cover letters. While you don’t want to copy a boilerplate letter, these templates may provide helpful guidance for your next proposal.

Here are the types of proposal cover letter examples you’ll see above:

• Real proposal cover letter example from a security company
• Example proposal cover letter for an amusement park
• Real proposal letter & executive summary from an enterprise design consultancy
• Winning cover letter example from KCI technologies
• Another proposal cover letter example from a security company

Looking for a sample grant proposal cover letter? Check out this article .

“Remember, your cover letter isn’t about you, it’s about your client. Let them know that you understand them. Then you can talk about how your company can solve their potential challenge.”

To make more time for writing winning proposal cover letters, you’ll need to make some efficiency gains in your overall RFP process. Start by setting your team up with a proposal software that can improve speed and collaboration amongst your team.

Take Aspen Medical for example. Their business development team started using Loopio’s proposal platform in October of 2019. Within a few short months, they were putting together proactive proposals in just 15-30 minutes and seeing a big return on investment (ROI).

In fact, a survey of 165 companies RFP ROI found that those who consistently use proposal software have achieved results of:

• 51% more RFP responses
• 42% less time spent answering proposal questions
• 85% of companies win more business

If you’re looking to improve the pace of your next proposal, try Loopio’s software.

Improve Your Proposal Writing 📝

Want to learn how to master your craft? Read more about proposal writing skills or how to craft a repeatable RFP response template .

Related posts

The best proposal software for 2024 (top four tools), the raci chart: how to respond faster to security questionnaires, 51 fascinating rfp statistics on the state of bidding in 2023.

Resume Builder

• Resume Experts
• Search Jobs
• Search for Talent
• Employer Branding
• Outplacement

Proposals Manager Cover Letter

15 proposals manager cover letter templates.

How to Write the Proposals Manager Cover Letter

Please consider me for the proposals manager opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for regional high level oversight of the proposal development process including preparation, pricing, revision and negotiation of proposals.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Clear understanding of the commercial levers for contractual obligation (and how best to manage them over the duration of the contract)
• Demonstrated strong time, project management and organizational skills with attention to detail
• Experience with basic technical capabilities and understanding of HTML and/or Content Management Systems
• Advanced proficiency in Adobe Creative Suite (In Design, Photoshop, ) and Microsoft Office
• MBA or other Masters degrees with prior experience in business research and analysis will be preferred
• Prior exposure with business/marketing communication will be good
• Strong understanding of market, customers and strategies
• Strong interpersonal and external written and verbal communication skills

Thank you in advance for reviewing my candidacy for this position.

River Price

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG

Responsibilities for Proposals Manager Cover Letter

Proposals manager responsible for oversight and guidance to program office on contractual terms and conditions as part of proposal development and negotiation.

Proposals Manager Examples

Example of proposals manager cover letter.

I would like to submit my application for the proposals manager opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for o&G India business controllership oversight to ensure integrity of financial information and policy compliance in the business.

Please consider my qualifications and experience:

• Experience with RC-MAP Policies and Procedures
• Strong knowledge of Microsoft Office suite and Google suite of products
• Extensive & proven experience in an Oil and Gas Commercial Environment
• Compliance – a strong understanding of compliance
• Cost Control – has a sound understanding of cost control, pricing and margins
• Document Control – thorough document control is essential when logging, setting up and completing tenders and contracts
• Contract Awareness – understanding Logic Terms and Conditions, key commercial exposures
• Technical Product knowledge – basic technical knowledge preferred

Stevie Nicolas

In response to your job posting for proposals manager, I am including this letter and my resume for your review.

In my previous role, I was responsible for data and analysis in support of the negotiation of contracts and contractual changes including coordinating preparations of proposals, business plans, proposal work statements, operating budgets, specifications and financial conditions of contracts.

• Familiarity with online procurement portals such as Oniva, Qvidian, or Ariba, preferred
• Eloqua and Salesforce experience, preferred
• This is complex and skilled work requiring intense attention to detail, client needs, production requirements and costs
• Engineering or Technologist Diploma
• Enterprise Services –SAP/Oracle Apps
• IT Infrastructure Services
• Knowledge of additional language is an advantage
• Strong understanding of the K-12 education market

Frankie Hudson

I submit this application to express my sincere interest in the proposals manager position.

In my previous role, I was responsible for expertise in the negotiation of contracts and contractual changes, including coordinating preparation of proposals, business plans, proposal work statements, operational budgets, specifications, and financial conditions of contracts to ensure legal compliance and to protect the organization’s interests.

My experience is an excellent fit for the list of requirements in this job:

• Flexible – successfully adapt to changing demands and conditions
• Proven experience in tendering
• Technical education / Engineering background with a good knowledge of Rotating Equipment such as Centrifugal Compressors, Steam Turbine, Gas turbines, Pumps, Reciprocating compressors
• Knowledge of legal aspects and implications of contracts, terms and conditions, negotiation, to allow constructing contracts with minimizing risk
• Effective oral & written communication skills in Portuguese and English
• Basic understanding of tax implications on the sale of products
• Strong knowledge of MS-Office tools (Word, Excel, Power Point)
• There will be some requirement to work overtime and irregular hours

Haven Kuhlman

I am excited to be applying for the position of proposals manager. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for support in the development and negotiation of contracts, work with key customer contacts to develop specific product specifications and assure closure on all contract deliverables.

Please consider my experience and qualifications for this position:

• Effective participation in the formulation of carrying out the company policies, objectives and programs
• Outstanding communication skills and proactive, collaborative approach to day-to-day duties
• Experience in the design of pressure vessels
• Awareness of commercial contracts to negotiate and close business would be desirable
• Communicating at all levels for both internal and external customers
• Strong communication and presentation skills strong problem solving and troubleshooting skills
• Command of English grammar and usage conventions
• Experience with Adobe Creative Cloud - (InDesign, Illustrator, Photoshop), preferred

Thank you for taking your time to review my application.

Max Hermann

Previously, I was responsible for input on strategic implications and recommend alternative proposal options to improve financial returns and grow the business.

• Experience in a bidding / proposal environment is essential
• APMP foundation is desirable but not essential if sufficient experience can be demonstrated
• Writing, editing, project management and communication skills are very important for this role
• A background in Railway industry is desirable but not essential
• Extensively liaise with the national Business Development team the Operations Managers to plan and prepare for upcoming proposals and ensure relevant opportunity information and win themes are incorporated into proposals
• Developing process improvement initiatives
• Professional Engineering License (previous or current)
• Demonstrated advanced proficiency with MS Office applications, especially Excel, Word and Project

Thank you for considering me to become a member of your team.

Jordan Bashirian

Related Cover Letters

Create a Resume in Minutes with Professional Resume Templates

Create a Cover Letter and Resume in Minutes with Professional Templates

Create a resume and cover letter in minutes cover letter copied to your clipboard.

How To Write a Killer Proposal Cover Letter

In general, the three pieces of your proposal that will be read and examined properly are:

• Cover letter / Introduction / Executive Summary

This isn’t a guess. Hundreds of thousands of proposals have been sent using our software Better Proposals and we’re able to pull together statistics from that. We’ve learned that most of the time people spend on a proposal is in those three areas.

This is the meat of your proposals and the content your customer is most interested in. Make their agreement process easy by spending some extra time on these sections. 

Of course, when using Better Proposals, the extra time  isn't a lot since we speed up your proposal process and give you more time to spend on the creative process. 

Digging Deep

That said, the most important thing to include in your proposal letter is that you understand the reader's needs and long-term goals.

This extends beyond simply telling them that they want a quote on a [fill in the blank]. 

In your meeting with the prospect, you should be digging deep into why they really want it. What are the underlying reasons behind it?

I've spoken about this in this video detailing why most people write their introduction or cover letter wrong.

Try to understand the benefits they expect you to bring them, their budget and whether they have some examples for the solution they want you to provide.

You should know all of this before you even start writing your proposed solution.

Let's look at an example

Your client might say “we need a new website because ours is outdated”. Okay, but what will an up-to-date one do? “Bring us more leads”. Okay, so what you really want is more leads.

You see? And you can go far deeper.

“What’s wrong with the number of leads you’re getting at the moment?” “Why is that even a problem?”

What you might find is that they’re scared their new competition across the road is going to put them out of business in a year if they don’t act fast. Now you have the information you need.

At this point, your proposal letter is about addressing the REAL fears, situations and options rather than at just a surface level.

Clients love to hear their own words in your proposal letter. It gives them confidence in their choice and shows them that you listened.

Now, the rest of your proposal is going to contain details about your plan, your pricing, why you’re different and your case studies. That's what all the best proposal examples include.

If your proposal letter addresses their real issues then you can guarantee that it's going to be read cover to cover.

What is a cover letter?

In the world of business proposals, a cover letter is the initial part of your proposal where you explain that you know the client’s situation and you know exactly how to solve their problem.

The best proposal letters I’ve seen weren’t written with amazing language. What made them stand out is that the person writing them listened carefully to the client before sitting down and writing the proposal letter. 

They highlight how their process will help the client achieve their long-term goals. 

My advice is to use simple language all through your document. Avoid technical jargon and make sure that the client understands everything that is being said.

After all, they will have less technical knowledge than you and also, people tend to mistrust things they can't understand. 

Why do you need a cover letter?

Simply put, the client reading the business proposal needs to get engaged to read the whole thing before signing.

You could just give them a detailed specification right from the bat, but that will make the client too focused on numbers and specific results.

The proposal letter shows them that you’re listening and it gets them “hooked” to start reading.

After they’re done with the cover letter, they can move on to the more technical bits in the detailed specification.

Make sure to keep your proposal letter short, not longer than one page. You should keep your client in mind when you write a proposal letter. Don't expect them to give you too much of their time. 

The connection between a cover letter and a business proposal?

In general, the cover letter is the part that comes before the actual business proposal. Sometimes, this is called a cover letter but we prefer calling it the introduction.

In other words, the cover letter is the first and perhaps the most important element of a business proposal.

Every good business proposal needs to have an introduction. We talk about introductions quite often in our articles, but don’t get confused - it’s the same thing as a cover letter.

The elements of a business cover letter

There are several things that every great cover letter needs. Here are a few to get you started:

• You need to talk about the client - not yourself. Don’t brag about your projects, awards, portfolio, etc.
• Talk “back” at the client - use their own words and expressions from your meetings and discovery calls
• Don’t get too technical - leave that for the next section
• Keep it short and to the point - the aim is to get clients to read through to the end and sign.

When addressing the problem at hand, don't place the blame on your potential client. They know that there is an issue that needs fixing and that's why they asked you for a business proposal. 

You're here to fix the issue, not dwell on it. Keep your introduction positive and set your client up for a good reading experience. 

The cover letter structure

While the content of your proposal will depend on the offer and your industry, the proposal letter should always follow this guide.

Opening sentence

This is the most important part of your proposal. I personally prefer to hit them on the head with a sledgehammer and get right to the point.

Shock them into reading on and learning more. Here's an example using a website design quote:

“You’re busy so I’ll get to the point. The purpose of your new website is to generate enough leads to give your sales team such an easy job they crush your competition without even trying. I’m aware that sounds obnoxious but the rest of this document will explain where that confidence comes from. The website is a means to an end. Anyone can make you a new website but what you’re after isn’t just a pretty picture. You need results and that’s what we do. We’re a results based company and ultimately so are you.”

You're saying something strange. You're suggesting that the website isn't important - that's supposed to be your core skill (in this example), but what happens when you do this is you come across like you're telling them something they shouldn't know.

Like it's a secret.

What happens when someone tells you a secret? You trust them.

Vibe of the letter

The vibe should be direct and void of any indecision. Nothing breaks trust faster than indecision.

This is why it's so vital that you get the information you need beforehand so you're not writing with 'maybes', 'sometimes' and 'ifs' in your voice.

Be sure about what you're saying.

You are the expert. Write like one.

Another mistake that people often make is focusing too much on themselves in the proposal letter. Your client doesn't care about your accolades and what inspired you to go into your line of work. 

Think about it like this. If you reach out to a cleaning agency, you would want to receive a proposal that outlines their services and prices. 

You're not looking forward to reading a proposal letter that explains how the owner got their passion for cleaning. 

The clients want to read about how you'll help them reach their goals and what your next steps are.

When you're closing your proposal's cover letter , always invite them to read the rest of the proposal.

Without fear of it sounding generic, I always like to see people pointing their readers in the way of the case study they've included. It proves that you are the perfect company for the job .

It's a nice lead-on.

Proposal letter template

Now that you know exactly what to write in your executive summary, let's see it in action in this proposal letter example. 

When you use Better Proposals to create and send business proposals, you severely speed up the whole process. 

Since all of our documents are web-based, they get sent as secure links to your clients. Once they open the business proposal, they get treated to a beautifully designed cover page. 

It helps you give a good first impression. 

After the cover page, your client will open the introduction page. If you received a formal request for proposal (RFP), you'll know exactly who to address. 

Once you do that, highlight your reason for sending the proposal - i.e. the problem at hand and your solution for it. 

As you can see in our proposal letter template, you should keep it brief and get straight to your points. 

Since you won them over with a great first paragraph, you can continue your proposal introduction by addressing the process you plan on using. 

After you write a proposal letter once, you'll see how easy it can be when utilizing our software and educational materials. You can find the right proposal letter template and customize it to your needs. 

Cover letters set the tone for the rest of your business proposal, so make sure you do a good job and don't ruin your chances of gaining a new opportunity to work. 

Common proposal introduction mistakes

The elements that affect your executive summary are:

• your industry
• whether a client issued a formal request for a proposal
• does your proposal include a contract

The industry

Your industry will dictate the tone of the proposal, as well as specific details in your executive summary. If you're selling software, you need to explain how you'll research the market and find ut the targeted audience. 

Don't expect the prospect to know every intricate thing about your industry. You need to find the right balance for the amount of information you'll share. 

If the person you're sending the proposal to didn't request it, you need to address the reason for contacting them straight from the beginning. It would be a good idea to address the value, cost and timescales. 

You could also sign your proposal letter in order to make it more personal. 

Proposal software

When you're using proposal software, you don't want the client to print out your document. Because you want them to read the proposal online and utilize the digital signature option in order to speed up the sales process. 

If you want to make sure your recipient is reading your proposal on a screen, keep it in mind when creating the proposal letter. It should be easy to get through, meaning you should break up your text with visuals. 

Furthermore, printing can affect the conversion rate of your proposal. Our research shows that printing decreases your conversion chances by 88%.

What to include in the rest of the proposal?

Once you write a great introduction, you need to focus on the rest of your business proposal.

If you want to win clients' hearts and create a winning proposal, we suggest focusing on benefits, showing the value of your products and services and knowing the clients' budget.

We suggest you start by reading our guide on proposal writing. It will give you great insight into how to win new business. 

Utilize our ideas in order to create professional-looking proposals that will help you win the job and achieve success.

Our guide includes proposal details that will help you set yourself apart from the competition and give you ideas on bettering your business proposals. The more professional your sales documents are, the easier you'll sell your solution. 

Extra tip 

Make sure to use proposal AI, which will give you actionable tips on how to improve your business proposal. It works by comparing your documents to other successfully sent proposals from our platform.

Writing a great proposal letter is one of the most important skills that you can have as a salesperson or business owner.

If you can do this effectively then you simply increase your sales and win better jobs, more often and at a higher price point. The more professional your business proposal is, the better your chances of winning over a client's heart are.

There are some great examples in the Example Proposal Templates section of our site. I encourage you to take a look and crib from them what you like.

If you like what you see, sign up for a free trial and streamline your sales process.

How We Redesigned the Better Proposals Website and Product in 21 Days

For a while now we've felt like the Better Proposals website and system could do with a little love. A spruce up here and there, tidying things up, removing old stuff - a spring clean as such

How to Write a Sales Proposal That Wins Clients' Hearts and Business

How do you convince clients you're the right person for the job? We’ll show you how to guide them from opening your proposal to signing it.

Looking for RFP360? Log in here

How to write a proposal cover letter [with example]

Why you need the ultimate library for your rfp responses.

Selling & Enablement

Updated: Mar 1st, 2024

Like the devilishly tempting Hostess Ding Dongs treat, a proposal cover letter has to be short, sweet, and dense. Unlike that aforementioned hockey puck of delectability, proposal cover letters cannot be mass-produced. To write a proposal cover letter with nary a wasted word, you first need to understand its strategic significance in the overall proposal.

I’ve spent more than 17 years on proposals and have written hundreds of proposal cover letters. When I started, we printed out proposals and created huge binders to share with reviewers. Reviewers would open the binders to see the proposal cover letter, then an RFP executive summary , and then dig into the proposal itself. Binders are part of a bygone era; there’s been a big digital shift since I started.

Requests for paperless submissions and the growing popularity of online portals has altered the strategic significance of the proposal cover letter. It’s gone from a “must-have” element, to a “nice-to-have” one. My background is predominantly healthcare and insurance. Anecdotally, maybe only 30% of requests for proposals (RFPs) in healthcare and insurance request executive summaries while most volunteer that a cover letter is optional. If they give you an option, take it.

Some online portals don’t even give you an opportunity to include extra documents like cover letters. In such cases, you now have to include the cover letter as part of your proposal PDF. At the same time, RFPs are more complex than ever, requiring more details in submitted proposals. Issuers expect you to have your content in order, and a lot of it.

Speaking of issuers and what they’re looking for in proposal cover letters: They don’t need information that they can find on your website, that they can Google, or that sounds canned. They want to make sure you’ve reviewed the RFP requirements, and it’s absolutely essential to hit them with that up front, in your proposal cover letter. Especially if your solution meets all of the issuer’s requirements. Emphasize that fact simply and directly.

What is a proposal cover letter?

The proposal cover letter is meant to frame up your RFP proposal. It’s not a rehashing of the proposal or executive summary . It’s a vehicle to thank the issuer for the opportunity to respond, to say, “We’ve seen your business requirements and composed this proposal because we think we’re the best partner for you.” Think of it as the bow on your RFP proposal package.

Whether paper, PDF, or stone tablet, one thing that hasn’t changed about the proposal cover letter is that it’s your first opportunity to declare the value propositions that differentiate yours from competitive proposals. These value props will be the threads that weave through your proposal, from cover letter, to executive summary, to answers to questions.

As far as length, I aim for a page and a half when I write proposal cover letters. Try to keep it under two. Go longer only if a template or specific framework for the cover letter is provided by the issuer, which is sometimes the case in government RFPs.

Why a good proposal cover letter matters

RFP reviewers will be looking for deviations in responses. Deviations among responders as well as deviations from their (the issuers) requirements.

When you can write a cover letter and state, “After reviewing the RFP, we are confident that our solution meets all requirements and detail that fact in our proposal,” you make a compelling argument for reviewers to concentrate on how your proposal illustrates how you solve problems. They’ll notice cover letters that do not mention something that direct, and will review those proposals to look for where the solutions fall short.

When should you write the proposal cover letter?

It’s page one so it should be written first, right? Not necessarily. I’m a proponent of writing the executive summary first, the cover letter second, and then building the proposal. Certainly review the RFP first so you can determine what it’s asking for. But don’t just jump into a response from there. Take the time to establish the value props that will make it a cohesive proposal.

Writing the executive summary first helps you formulate your argument and determine which content you’ll need for the proposal. Once you know what you need to be persuasive and how you can solve the issuer’s problem, then you can develop the three-to-five value props (I try to boil it down to three solid, unique value props) that you can define in the proposal cover letter.

Who signs the proposal cover letter?

Notice I didn’t title this section, “Who writes the proposal cover letter?” The person who writes it and the person who signs it may not be one and the same.

If your proposal team is fortunate enough to have a dedicated writer, then have them write the letter based on input from the frontline sales rep. Whoever writes the letter must be fully informed of response strategy and have intimate knowledge of the proposal and executive summary. Strategy, voice, and style need to be consistent across all documents (cover letter, executive summary, and proposal).

Who signs it depends on a variety of factors. In most cases, the frontline sales rep will sign the proposal cover letter. They have the relationship, own the strategy, and likely conducted the discovery that informed the proposal. However, it’s not uncommon for an executive sponsor such as a VP of sales to sign. The thinking being that executive reviewers may appreciate seeing a proposal that’s been vetted by a fellow executive.

There are also those cases when the executive of executives, the CEO, signs the letter. There are two common scenarios for this play. One, the RFP may be large enough to represent a significant percentage of a responder’s annual revenue. Two, the responding organization is concerned with appearing relatively small, and in an effort to improve its stature, seals the proposal with a CEO’s signature.

There’s definitely some gamesmanship at play here. Even so, the name on the letter will never overshadow the content of the proposal.

7 steps to write a proposal cover letter

The compact nature of the proposal cover letter makes it difficult to fit everything in one or two pages. Good writers are valuable assets in these instances. Every proposal cover letter should contain the following sections:

• Thank the issuer (and broker, where applicable) for the opportunity.
• Recite your understanding of the opportunity to validate that you reviewed the RFP requirements.
• List your abilities to meet requirements. If you can meet all of them, lead with that fact.
• Describe your value propositions. You’re trying to portray that, “This is what we bring to the table, and that’s why we’re the best choice.”
• Provide a high-level future snapshot of what business will look like after your solution is chosen.
• Conclude with a persuasive delivery of your understanding of next steps: “We look forward to the opportunity to discuss our proposal further.” Show that you’re able and willing to move forward in the sales lifecycle.
• Sign it from the frontline sales representative or executive sponsor. This should not look like a form letter from the organization as a whole.

3 common mistakes to avoid

Beyond the mistakes of not including a proposal cover letter at all or writing one that’s too long, proofread your next letter for the following mistakes before sending it.

• Avoid repeating anything from the executive summary or proposal. Those documents need to live on their own, just like the proposal cover letter.
• Don’t waste space with your resume. Something like this… Responsive’s growing list of 600+ clients including 40+ Fortune 500 organizations continue to take advantage of our one-of-a-kind Unlimited User licensing model, expanding their usage on the platform to scale organizational success. With Responsive as their team’s support system, every day they break down silos by facilitating collaboration and efficiency in their RFx response process ….is boilerplate that can appear elsewhere in the proposal or not at all, given that it’s likely available to the issuer on your corporate website.
• If a broker is involved, thank them, too. The proposal cover letter is also an opportunity to directly address the issuer. This can be particularly valuable when a broker is involved. Some issuers rely on RFP brokers to sift through responses to make sure only the best possible solutions get serious consideration. Ignore these brokers at your peril. While the response and executive summary will address the issuer and the problem at hand, the cover letter is where you can give a nod to the broker. Acknowledging their involvement in the process and thanking them for the opportunity as well will at the very least alert all reviewers that you paid close attention to the RFP requirements.
• Don’t guess. Make sure you or someone on your team does the legwork and discovery to inform your response strategy. The more you have to guess, the longer the letter will take to write.

Proposal cover letter example

Feel free to use the proposal cover letter example below as a template for your next letter. One of the many advantages of proposal software such as Responsive is the automation of the cover letter process. Don’t get me wrong, you still have to write it, but RFP software helps:

• Access and write in the template within the platform (no need to toggle back and forth between a word processor and whatever application you’re using to build your proposal)
• Include identical brand elements as the proposal and executive summary
• Add the cover letter to the front of the proposal and/or executive summary when you output it for submission

When you use the following example, you’ll need to swap out the RFPIO-centric items with your own company and solution information as well as the custom value props for that specific proposal. The three value props highlighted in the example are Salesforce integration, data security, and customer support. For your letter, these will be specific to your solution and the problem stated in the RFP.

Hi [Issuer(s) first name(s)],

Thank you for considering Responsive as your potential vendor for RFP automation software. We are cognizant of the effort it takes to make a selection like this, so we very much appreciate the opportunity. First and foremost, Responsive meets all of the requirements detailed in your RFP. That’s illustrated in greater detail in this proposal. In the meantime, the following capabilities make us confident that Responsive is the most qualified company and solution for [issuing company name’s] [RFP title].

• Helping businesses improve and scale their RFP response process for greater efficiency. The time and resource savings reported to us from our clients has allowed them to participate in more proposals and provide high-quality responses that create additional revenue opportunities.
• Automating the import and export functions, centralizing content for RFPs, and facilitating collaboration among key stakeholders.
• Managing knowledge and content through our AI-enabled Content Library .
• Giving clear visibility into the entire RFP process through reports and dashboards—including project status and progress, and analytics for actionable insights.

We know that it’s important for [issuing company name] to find a solution with a strong integration with Salesforce. This proposal details Responsive’s integration with Salesforce , and how it will work for you. In addition to that, Responsive’s open API allows for integrations with many other technologies for cloud-storage, collaboration, and other desired platforms.

We also take your data security concerns highlighted in the RFP very seriously. You can be assured that your data will be safe and accessible. We work with a variety of enterprise customers and understand the necessary level of security that is required. From the beginning, we made it a priority to build security right into Responsive’s technology, which we continue to maintain. We are SOC 2 and ISO27001 certified, while continuing to pursue other best-in-class certifications to ensure security.

Regarding your requirement for ongoing support following implementation: When it comes to customer support, our technical and account managers are high performers. We have an expert group of 110 nimble programmers and developers who are always ready to provide quick technical fixes (that you can request right within the solution). Our reliable and attentive account team is ready to fully support [company name] should we move forward as your vendor.

Upon deploying Responsive, it’s intuitive user experience is simple to get used to. You’ll also get free access to Responsive Academy for all your training needs, now and in the future. Getting started is as simple as loading that first project. The whole team will be collaborating from there. As your Content Library grows, machine learning will provide more and more automation opportunities. It won’t be long before you see a drastic uptick in proposal quality and number of proposals submitted.

If you’re interested in comparing our solution to other comparable tools, we recommend that you visit software review platform G2 Crowd’s top RFP Solutions grid . This information is based on user satisfaction and places Responsive at the top in all categories.

We look forward to the opportunity to discuss our proposal further. We appreciate your consideration, and wish you luck on your selection.

Thanks, [Signee’s name] [Signee’s title]

You should have it “cover”-ed from here

If you’ve done your research and client discovery, and you know the value props specific to the RFP that you’ve already reviewed, then letter writing will go fast. The better you know the client and people involved, the easier it is going to be for you to tailor the proposal cover letter, the executive summary, and, most importantly, the RFP proposal.

To learn more about how Responsive can help you write better proposal cover letters, schedule a demo today!

• Product & Best Practices
• Selling & Enablement
• Content & Storytelling
• People & Teams
• Company & Events
• Customer Stories

Related Post

RFP 101: Request for proposal basics

If you’re new to the proposal or bid process, then you’ll need the request for proposal (RFP) basics. Even though, like all business processes, the request for proposal process has changed over the years, many of the basics have held true. Thi

Benchmarks and future-proofing for RFP teams

How is technology aiding the request for proposal (RFP) response process? To find out, we surveyed members of the Association of Proposal Management Professionals (APMP) to gain insight into current and future trends in proposal management processes

Why that sales proposal matters more than you think

If you’re deep into a sales process and seeking feedback from a prospect, any sentence with the word “unfortunately” in it generally doesn’t bode well. “Unfortunately, you weren’t selected.” Or, just as bad: “You were our number one c

See how it feels to respond with confidence

Why do 250,000+ users streamline their response process with Responsive? Schedule a demo to find out.

• Privacy Overview
• Strictly Necessary Cookies
• Marketing Cookies

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

To learn more read our Cookie Policy .

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By choosing to leave these enabled, you consent to our use of cookies.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Proposal Manager Cover Letter Example: 4 Templates

Whether you’re seeking an entry-level position or have been in your career for a few years, exposing your relevant achievements in your cover letter can allow you to stand out and get that job interview.

Letter Template: 1

Table of Contents

Proposal Manager Cover Letter

James Brown

238 Broadway

United States

The HR Manager

XYZ Company

354 F 63rd Street

Subject- proposal manager cover letter

I am writing in response to the [mention the name] job posting for a proposal manager that I learned about from a buddy who works there. I have a Bachelor’s degree in business administration and more than [mention the number] years of experience in this industry, which are both listed on the resume that is attached.

My in-depth familiarity with [mention the name] Office and related [mention the name] programs, as well as my meticulous attention to detail, have earned me acclaim from prior employers for my great ability to draught proposals. As a proposal manager, I am also capable of scheduling meetings with customers to discuss and negotiate proposal specifics, overseeing and training supporting employees, and creating presentations.

My boss frequently compliments me on my ability to be a proactive team member who is skilled at handling several requirements at once. To make sure that everyone’s demands are satisfied in a timely manner, I am very skilled at negotiating the “internal team structure.” I have no trouble managing several projects at once while keeping track of various deadlines and personal preferences.

I am very well organized, am very familiar with every step of creating and submitting a proposal, have a great grasp of grammar norms, and am able to manage many projects with ease. I am confident that my abilities will benefit [mention the name] Technologies as I manage proposals.

My proven leadership abilities would allow me to make a substantial contribution to your management team. After reviewing my resume, feel free to contact me with any further questions. Thank you for taking the time to consider me for this position. I’m available for an interview anytime it’s convenient for you.

Kind Regards,

[Handwriting signature]

[Mention the contact details]

[Mention here, if there is any post note to be given]

Download Template : ( pdf, docs, ODT, RTF, txt, HTML, Epub, Etc )

Letter Template: 2

I fulfil the requirements for the Proposal Manager position at [mention the name] Technologies and I’m really interested in it.

Here is a brief overview of my qualifications, however my complete experience and skills relevant to this position are detailed in the attached résumé. I have [mention the number] years of experience working as an Assistant Proposal Manager, as well as a bachelor’s degree in business administration. I collaborated with the manager throughout this time and learned a lot about this industry.

I’ve assisted in writing proposals as part of my experience, and I have outstanding editing abilities to make sure the spelling and grammar are perfect before submission. I have expertise in scheduling presentations and organizing conferences to present proposals, and I have experience dealing with a range of productivity apps.

I have the ability to make sure every element is covered before submitting a proposal because I am a very detail-oriented person. My writing reflects my ubiquitous personality, which I also possess. By catching the reader’s attention and piquing their interest from the outset, this promotes business and boosts sales.

I have strong leadership qualities and can inspire my team members to put up their best effort and work diligently to complete all tasks prior to the deadline. I am quite good at multitasking, therefore I can accurately complete several projects at once. I can also effectively manage my time, change course as necessary, and modify plans.

Call [mention the phone number]] to schedule an interview.

Respectfully,

Similar Posts:

• Reject Vendor Proposal Letter: 8 Templates
• Decline A Marriage Proposal Letters: 6 Templates
• Proposal Acceptance Letter: 4 Templates
• How To Write a Cover Letter With No Experience: 82 Templates
• Proposal Writer Cover Letter Example: 4 Templates
• How to Write Sponsorship Letter: 47 Templates
• Proposal Coordinator Cover Letter Example: 4 Templates
• Business Proposal Acceptance Letter Template
• Bid Acceptance Letter: 4 Templates
• Appreciation Letter to Manager: 30 Templates

“Business, marketing, and blogging – these three words describe me the best. I am the founder of Burban Branding and Media, and a self-taught marketer with 10 years of experience. My passion lies in helping startups enhance their business through marketing, HR, leadership, and finance. I am on a mission to assist businesses in achieving their goals.”

Leave a Comment

Proposal Coordinator Cover Letter Examples & Writing Tips

Use these Proposal Coordinator cover letter examples and writing tips to help you write a powerful cover letter that will separate you from the competition.

Table Of Contents

• Proposal Coordinator Example 1
• Proposal Coordinator Example 2
• Proposal Coordinator Example 3
• Cover Letter Writing Tips

Proposal coordinators are responsible for creating, organizing, and tracking proposals. They work with clients, sales teams, and other departments to make sure proposals are delivered on time and meet all the requirements.

To get a job as a proposal coordinator, you need to have excellent organizational skills and attention to detail. Use these examples and tips to write a proposal coordinator cover letter that shows hiring managers that you’re the perfect candidate for the job.

Proposal Coordinator Cover Letter Example 1

I am excited to be applying for the Proposal Coordinator position at ABC Corporation. I have more than five years of experience as a proposal coordinator and I possess the skills necessary to manage and execute the proposal process from start to finish. I am confident that I can be a valuable asset to your team and I am eager to contribute to ABC Corporation’s success.

In my previous role at XYZ Corporation, I was responsible for developing and managing the proposal process from start to finish. I was also responsible for creating and maintaining the proposal library. I have experience with a variety of proposal software, including ProposalPak, ProposalMaster, and Primavera. I am also proficient in MS Word, Excel, and PowerPoint.

I am a highly organized individual with a keen eye for detail. I am also able to work independently and under pressure to meet deadlines. I am confident that I have the skills and experience necessary to be successful in the Proposal Coordinator role at ABC Corporation.

Thank you for your time and consideration. I look forward to hearing from you soon with more information about the Proposal Coordinator position at ABC Corporation. I am eager to learn more about your company and how I can contribute to your success.

Proposal Coordinator Cover Letter Example 2

I am writing in regards to the open Proposal Coordinator position at your company. I am confident that I have the skills and experience necessary to be successful in this role.

I have been working in the proposal coordination industry for the past three years and have a proven track record of success. I have a deep understanding of the proposal coordination process and am able to manage and execute projects efficiently and effectively. I am also an expert in using proposal management software such as ProposalPak and ProposalNerd.

I am a highly organized and detail-oriented individual who always puts the needs of the client first. I have a strong working knowledge of the proposal process and am able to develop proposals that are both professional and accurate. I am also able to work independently and under pressure to meet tight deadlines.

I am confident that I have the skills and experience necessary to be successful in this role. I would be grateful for the opportunity to discuss my qualifications further with you in an interview. Thank you for your time and consideration.

Proposal Coordinator Cover Letter Example 3

I am writing to express my interest in the Proposal Coordinator position that you have posted. I believe that my experience as a proposal writer and project manager, along with my education and training, make me an excellent candidate for this position.

I have been working in the IT industry for over 10 years, and I have extensive experience in proposal writing and project management. I have written proposals for both small and large companies, including IBM, Microsoft, Dell, HP, Cisco Systems, and many others. I have also managed projects for companies such as Intel, Apple, and Google. My experience has given me the opportunity to work on a wide variety of projects, including software development, hardware development, website design and development, and more.

My education is another important factor that makes me a good fit for this position. I hold a Master’s degree in Computer Science from Stanford University. My studies focused on computer architecture and operating systems. I also hold a Bachelor’s degree in Computer Science from the University of California at Berkeley.

I would like to thank you for your time and consideration. I look forward to hearing from you soon.

Proposal Coordinator Cover Letter Writing Tips

1. show your writing skills.

In order to be successful as a proposal coordinator, you need to have strong writing skills. This means being able to write clear, concise and persuasive proposals that will help you win new business.

When writing your cover letter, be sure to highlight your writing skills by providing examples of past proposals that you’ve written. You can also talk about how you’ve helped clients achieve their goals by using your writing skills.

2. Customize your cover letter

Just like with any other job application, it’s important to customize your cover letter to match the company you’re applying to. This means doing your research and finding out what the company’s goals are, and then highlighting how your skills and experience can help them achieve those goals.

For example, if the company is looking for someone who can help increase sales, talk about how you’ve increased sales for past clients. Or if they’re looking for someone who is experienced in proposal writing, be sure to mention any awards or recognition you’ve received for your writing skills.

3. Show that you’re a team player

As a proposal coordinator, you’ll be working with a team of people who will be helping you develop proposals. It’s important to show hiring managers that you’re a team player by talking about your past experiences working with a team.

For example, you can talk about how you helped a team achieve a common goal, or how you worked well with others to come up with creative solutions. This will show hiring managers that you’re someone who is able to work well in a team environment.

4. Proofread your cover letter

Just like with any other job application, it’s important to proofread your cover letter for mistakes. This will show hiring managers that you’re detail-oriented and take your job seriously.

Information Technology Specialist Cover Letter Examples & Writing Tips

Internal communications manager cover letter examples & writing tips, you may also be interested in..., environmental specialist cover letter examples & writing tips, marketing communications director cover letter examples & writing tips, social services director cover letter examples & writing tips, medical billing specialist cover letter examples & writing tips.

• • Led a team of 10+ to secure a $100M federal contract, increasing company's market share by 20% in the government sector.
• • Managed proposal development for 15+ high-value projects simultaneously while ensuring 95% compliance with strict governmental RFP guidelines.
• • Conducted comprehensive analysis of 50+ draft solicitations, contributing to a 30% improvement in bid accuracy and decision-making process.
• • Mentored and trained 5 junior proposal managers, enhancing the team's skill set and productivity by 25%.
• • Pioneered the integration of advanced collaborative software, increasing proposal development efficiency by 40%.
• • Successfully negotiated and incorporated key win themes from operation personnel insights, increasing proposal win rates by 15%.
• • Spearheaded 30+ proposals annually, resulting in $150M in won contracts.
• • Collaborated with SMEs to develop and refine technical content for proposals, boosting the quality score by an average of 10 points.
• • Directed and coordinated with graphic designers, producing 50+ compelling proposal graphics contributing to enhanced narrative clarity.
• • Managed cross-departmental teams in response to RFI/RFPs, effectively cutting the response time by 20%.
• • Implemented a new content management system, reducing proposal creation time by 35%.
• • Analyzed 40+ competitor proposals to inform bid strategies, leading to a 10% increase in competitive advantage.
• • Developed a comprehensive proposal database which reduced data retrieval time by 50%.
• • Contributed to the writing and editing of proposal content for 20+ federal bids.
• • Assisted in managing the proposal process for a $50M project, boosting the team's efficiency by coordinating efforts and deadlines.

5 Proposal Manager Resume Examples & Guide for 2024

When crafting your proposal manager resume, it's imperative to showcase your track record of success. Highlight the wins and the big contracts you've secured. Your resume should also demonstrate your ability to lead a team through the intricate proposal process. Include quantifiable results that reflect your project management skills and attention to detail.

All resume examples in this guide

Traditional

Resume Guide

Resume Format Tips

Resume Experience

Skills on Resume

Education & Certifications

Resume Summary Tips

Additional Resume Sections

Key Takeaways

As a proposal manager, articulating the complex interplay of strategic planning, team coordination, and timeline management on your resume can be a daunting task. Our guide walks you through tailoring your experiences into compelling bullet points, ensuring your unique skill set shines through to potential employers.

• Sample industry-leading professional resumes for inspiration and proposal manager resume-writing know-how.
• Focus recruiters' attention on what matters most - your unique experience, achievements, and skills.
• Write various resume sections to ensure you meet at least 95% of all job requirements.
• Balance your proposal manager technical expertise with personality to stand out amongst candidates.

If the proposal manager resume isn't the right one for you, take a look at other related guides we have:

• Strategic Sourcing Manager Resume Example
• Sales Operations Manager Resume Example
• Supply Chain Business Analyst Resume Example
• Casino Manager Resume Example
• Configuration Manager Resume Example
• Library Manager Resume Example
• Marketing Operations Manager Resume Example
• Alliance Manager Resume Example
• Revenue Manager Resume Example
• Healthcare Business Analyst Resume Example

The importance of format and layout in your proposal manager resume

Achieve this balance by:

• Listing your experience, beginning with the most recent and relevant , in reverse chronological order;
• Ensuring your header contains essential information, such as contact details , a headline, and a portfolio link. Include a professional photo in the proposal manager resume header if you have one;
• Including only the most important and relevant resume sections to showcase your expertise and stand out from other candidates;
• Editing your proposal manager resume to be no longer than two pages if you have extensive relevant experience. Use your limited resume space judiciously.

Also, remember that your proposal manager resume might initially be scanned by an Applicant Tracker System (ATS).

When it comes to ATS:

• Opt for simple and legible fonts like Raleway, Rubik, Lato, etc., making your experience easy for the ATS to scan;
• Use serif and sans-serif fonts, both of which are ATS-friendly;
• Avoid overused options like Arial and Times New Roman, which, while suitable, may lack personality.

Contrary to a common myth, our recent study shows that the ATS can effectively process both one-column and two-column resumes. Learn more about this in the ATS myths guide .

Finally, when submitting your proposal manager resume, always export it as a PDF to ensure all information remains intact, making the document easier to print, read, and scan.

Upload & Check Your Resume

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

Showcase any ongoing or recent educational efforts to stay updated in your field.

Don't forget to include these six sections on your proposal manager resume:

• Header and summary for your contact details and to highlight your alignment with the proposal manager job you're applying for
• Experience section to get into specific technologies you're apt at using and personal skills to deliver successful results
• Skills section to further highlight how your profile matches the job requirements
• Education section to provide your academic background
• Achievements to mention any career highlights that may be impressive, or that you might have missed so far in other resume sections

What recruiters want to see on your resume:

• Demonstrated experience in managing and coordinating complex proposals from initiation to submission.
• Proven track record of successful proposal submissions resulting in awarded contracts.
• Expertise in analyzing RFPs, RFIs, and RFQs to create tailored, compelling responses.
• Strong project management skills with the ability to lead cross-functional teams in a deadline-driven environment.
• Excellent written and verbal communication skills, with attention to detail and the ability to convey complex information clearly and persuasively.

Adding your relevant experience to your proposal manager resume

If you're looking for a way to show recruiters that your expertise is credible, look no further than the resume experience section.

Your proposal manager resume experience can be best curated in a structured, bulleted list detailing the particulars of your career:

• Always integrate metrics of success - what did you actually achieve in the role?
• Scan the proposal manager advert for your dream role in search of keywords in the job requirements - feature those all through your past/current experience;
• Dedicate a bullet (or two) to spotlight your technical capabilities and how you're able to use the particular software/technology in your day-to-day roles;
• Write simple by including your responsibility, a job advert keyword or skill, and a tangible outcome of your success;
• Use the experience section to also define the unique value of working with you in the form of soft skills, relevant feedback, and the company culture you best thrive in.

Industry leaders always ensure that their resume experience section offers an enticing glimpse at their expertise, while telling a career narrative. Explore these sample proposal manager resumes on how to best create your resume experience section.

• Played a pivotal role in managing the development of proposals, leading to a 20% increase in proposal submission rates.
• Enhanced cross-team collaboration by establishing an agile proposal development process, reducing response times by 30%.
• Spearheaded a strategic review process for proposal content that improved win rates from 15% to 25%.
• Directed a team of 10 proposal specialists, delivering over 45 complex proposals annually with budgets exceeding $5M.
• Implemented a CRM system for tracking proposals, leading to more efficient resource allocation.
• Conducted detailed analysis of RFP requirements to craft compelling narratives that increased client engagement.
• Orchestrated the end-to-end proposal process for major government contracts, influencing over $100M in revenue generation.
• Championed the integration of proposal automation software that improved document consistency and quality control.
• Mentored and trained a diverse team of writers and coordinators, cultivating a culture of continuous improvement.
• Masterminded a restructuration of the proposal creation workflow which enhanced productivity by streamlining proposal team efforts.
• Authored persuasive executive summaries and technical sections that led to a 35% increase in shortlisted proposals.
• Fostered partnerships with SMEs to integrate technical insights into proposals, significantly increasing technical accuracy.
• Executed a complete overhaul of the proposal content library, enabling 50% faster turnaround for RFP responses.
• Pioneered a proposal metrics dashboard to enhance real-time decision-making and track proposal effectiveness.
• Collaborated with sales and technical teams to secure pivotal contracts, yielding a 40% growth in the market share.
• Oversaw proposal strategy for international bids, extending the company's reach into new global markets.
• Initiated and managed a comprehensive training program for all proposal staff, improving the quality of submissions.
• Facilitated effective win theme workshops that resulted in a 10% uptick in win ratio.
• Cultivated a virtual proposal center enabling remote work, increasing staff satisfaction and productivity by 20%.
• Managed the complete redesign of proposal templates and graphics, providing a more compelling look and feel.
• Negotiated with subcontractors for content contributions, enhancing the competitive edge of complex proposals.
• Administered proposal processes and tools, achieving a reduction in effort of over 500 man-hours annually.
• Championed the adherence to compliance checks which led to a flawless audit record.
• Devised and implemented a risk assessment strategy that identified potential pitfalls in proposal submissions.
• Excelled in coordinating with a team to produce high-quality proposals within tight deadlines, never missing a submission date.
• Led the transformation of the proposal development process to introduce a win strategy forum, aligning technical proposals with customer priorities.
• Analytically reviewed competitor proposals to guide strategic positioning, enhancing the firm's market stance.
• Instrumental in securing a landmark $50M contract through meticulous management of proposal submissions.
• Drove innovation by integrating data analytics into proposal review processes, ensuring data-driven decision making.
• Cultivated a comprehensive understanding of complex federal acquisition regulations, positioning the company as a leader in compliant proposal submissions.

Quantifying impact on your resume

• Include the total value of proposals managed to demonstrate financial responsibility and scale of operations.
• List the win rate percentage for proposals overseen to show effectiveness in securing new business.
• Detail the number of proposal team members managed to illustrate leadership and team coordination skills.
• Mention the percentage of proposals delivered ahead of schedule to highlight efficiency and time management.
• Quantify process improvements made in terms of percentage reduction in turnaround time or cost savings.
• State the average size of contracts won to provide context on the complexity and significance of achieved contracts.
• Show the number of cross-departmental collaborations to emphasize teamwork and interdepartmental coordination.
• Indicate the number of strategic relationships developed with stakeholders to underline business development abilities.

Action verbs for your proposal manager resume

Lacking relevant proposal manager resume experience?

Learn how to write your proposal manager resume experience in spite of having no real-world (or applicable) experience for the job.

You should:

• Feature relevant projects or publications that could impress recruiters or showcase that you have the basic skill set for the job
• Shift the focus towards your people (communication, organization, etc.) skills to demonstrate that you're a quick learner and can easily adapt to a new environment
• Use the resume objective to not only highlight your accomplishments but also map out how your career plans are perfectly aligned with the company's vision
• Select either the functional-skill-based resume format (that puts the focus on your skills) or the hybrid one (balancing expertise with skills).

Recommended reads:

• Should I Put In An Incomplete Degree On A Resume?
• When You Should (And Not) Add Dean's List On Your Resume

If you happen to have some basic certificates, don't invest too much of your proposal manager resume real estate in them. Instead, list them within the skills section or as part of your relevant experience. This way you'd ensure you meet all job requirements while dedicating your certificates to only the most in-demand certification across the industry.

Popular proposal manager hard skills and soft skills for your resume

Apart from assessing your professional expertise, recruiters are on the lookout for whether your skills align with the job.

Your profile would thus be assessed in regard to your:

• Hard or technical skills - your ability to perform on the job using particular technologies or software
• Soft skills - how you adapt, communicate, and thrive in different environments.

Both types of skills - hard and soft skills - are important for your resume, so make sure to create a dedicated skills section that:

• Lists up to five or six skills that align with the job advert.
• Integrates vital keywords for the industry, but also reflects on your personal strengths.
• Builds up further your skills with an achievements section within which you explain what you've achieved thanks to using the particular skill.
• Aims to always quantify in some way how you've used the skill, as it's not enough to just list it.

What are the most sought out hard and soft skills for proposal manager roles?

Check out the industry's top choices with our two dedicated lists below:

Top skills for your proposal manager resume:

Proposal Writing

Project Management

Strategic Planning

Bid Strategy Formulation

Business Development

Contract Understanding

Market Research

Compliance Management

Budgeting and Cost Estimation

Document Management Systems

Communication

Attention to Detail

Time Management

Problem Solving

Collaboration

Stress Management

Adaptability

Bold the names of educational institutions and certifying bodies for emphasis.

What are the best certificates to add to your proposal manager resume + how to curate your education section

The education and certification resume sections are the underdogs of your proposal manager resume.

They showcase to recruiters that you've invested plenty of time to gain valuable and specific know-how, vital for growth.

As far as the resume education section is concerned:

• Detail only advanced education, specifying the institution and timeframe.
• Indicate your forthcoming graduation date if you're in the midst of your studies.
• Consider omitting degrees that don't align with the job's requirements.
• Offer a description of your academic journey if it underscores your notable achievements.

When curating your degrees and certificates on your proposal manager resume:

• Select only accreditation that matters to the role
• Niche knowledge that could help you stand out as a candidate (as is within the past few years), should be listed towards the top of your resume
• Include any pertinent data for credibility (e.g. institute name, graduation dates, etc.)
• Irrelevant degrees and certifications shouldn't make it on your resume. Those include your high school diploma and any specializations that have nothing to do with the technical or soft skills that are required for the job

As a final note, if you feel tempted to exclude your education or certification from your resume, don't.

These two sections could help you have a better competitive edge over other candidates - hinting that your professional journey in the industry may be for a longer period of time.

Recruiters find all of these proposal manager credentials impressive:

The top 5 certifications for your proposal manager resume:

• Association of Proposal Management Professionals (APMP) Foundation Certification - APMP
• Project Management Professional (PMP) - Project Management Institute (PMI)
• Certified Professional Contracts Manager (CPCM) - National Contract Management Association (NCMA)
• Shipley Certified Capture Manager (SCCM) - Shipley Associates
• Microsoft Certified: Dynamics 365 Sales Functional Consultant Associate - Microsoft

List your educational qualifications and certifications in reverse chronological order.

• Perfecting the Education Section on Your Resume

Deciding between a resume summary or objective for your proposal manager role

Understanding the distinction between a resume summary and an objective is crucial for your proposal manager resume.

A resume summary, typically three to five sentences long, offers a concise overview of your career . This is the place to showcase your most pertinent experience, key accomplishments, and skills. It's particularly well-suited for those with professional experience relevant to the job requirements.

In contrast, a resume objective focuses on how you can add value to potential employers. It addresses why they should hire you and outlines your career expectations and learning goals. Therefore, it's ideal for candidates with less experience.

In the following section of our guide, explore how resume summaries and objectives differ through some exemplary industry-specific examples.

Resume summaries for a proposal manager job

• Seasoned proposal manager with over 12 years of experience in devising high-value proposals, bringing a track record of securing multi-million-dollar contracts for global tech industries. Excels in streamlining proposal development processes with robust project management skills and CRM systems proficiency. Achieved a 75% win rate on submitted proposals, evidencing a keen strategic approach to winning new business.
• Expert strategic advisor transitioning from 10 years in corporate law to proposal management, equipped with exceptional negotiation abilities and a comprehensive understanding of complex contract requirements. Brings a proven record of identifying and mitigating legal risks, which will be leveraged to create winning proposals while ensuring compliance with international regulations. Adept at fostering client relationships and pivotal in closing high-stake deals.
• Dynamic financial analyst eager to pivot to proposal management, armed with 8 years of quantifiable experience in financial modeling, risk assessment, and market analysis within the banking sector. This foundational expertise provides a unique perspective in financial considerations for proposal development and strategy. Spearheaded a project that resulted in a 30% increase in investment returns, showcasing a talent for impactful execution.
• Ambitious marketing coordinator ready to apply 5 years of experience in content creation, market research, and campaign management to the field of proposal management. Holds a deep understanding of customer engagement strategies and competitive analysis, which will be invaluable in crafting persuasive proposals. Elevated a startup's brand presence, contributing to a 50% growth in their customer base through targeted marketing initiatives.
• As a recent MBA graduate with a specialization in Project Management, I am eager to commence my career in proposal management by applying my comprehensive knowledge of business operations, strategic planning, and team leadership. Highly motivated to harness analytical skills and academic training to effectively contribute to successful proposal outcomes and drive organizational growth.
• Transitioning from nonprofit program coordination, I bring a passion for impactful work and community engagement to proposal management. With no prior experience in this field, I am committed to leveraging my 3 years of adept grant writing, stakeholder communications, and resource optimization to excel in creating compelling proposals and supporting sustainable business development.

Extra sections to include in your proposal manager resume

What should you do if you happen to have some space left on your resume, and want to highlight other aspects of your profile that you deem are relevant to the role? Add to your proposal manager resume some of these personal and professional sections:

• Passions/Interests - to detail how you spend both your personal and professional time, invested in various hobbies;
• Awards - to present those niche accolades that make your experience unique;
• Publications - an excellent choice for professionals, who have just graduated from university or are used to a more academic setting;
• Volunteering - your footprint within your local (or national/international) community.

Key takeaways

• The logic of your resume presentation should follow your career highlights and alignment with the role;
• Curate information within different sections (e.g. summary, experience, etc.) that helps highlight your strengths;
• Exclude from your resume irrelevant experience items - that way you'd ensure it stays no longer than two pages and is easy to read;
• Dedicate space within the summary, experience, and/or achievements to highlight precisely why you're the best candidate for the role via your previous success;
• Both your technical and people capabilities should also play a crucial role in building up your proposal manager application. Prove your skill set in various resume sections.

Looking to build your own Proposal Manager resume?

• Resume Examples

5 Things We Learned From Helping 249 Engineers Write Their Resumes

Getting hired in the blockchain and cryptocurrency world, a guide to finding a headhunter, what i learned from creating donald trump's resume, take it or leave it: whether to take a contract job and how to quit one, 14+ hobbies & interests for cv (including examples & ready-to-use template).

• Create Resume
• Terms of Service
• Privacy Policy
• Cookie Preferences
• Resume Templates
• AI Resume Builder
• Resume Summary Generator
• Resume Formats
• Resume Checker
• Resume Skills
• How to Write a Resume
• Modern Resume Templates
• Simple Resume Templates
• Cover Letter Builder
• Cover Letter Examples
• Cover Letter Templates
• Cover Letter Formats
• How to Write a Cover Letter
• Resume Guides
• Cover Letter Guides
• Job Interview Guides
• Job Interview Questions
• Career Resources
• Meet our customers
• Career resources
• English (UK)
• French (FR)
• German (DE)
• Spanish (ES)
• Swedish (SE)

© 2024 . All rights reserved.

Made with love by people who care.

Proposal Specialist Cover Letter Examples

A great proposal specialist cover letter can help you stand out from the competition when applying for a job. Be sure to tailor your letter to the specific requirements listed in the job description, and highlight your most relevant or exceptional qualifications. The following proposal specialist cover letter example can give you some ideas on how to write your own letter.

or download as PDF

Cover Letter Example (Text)

Tomasita Olloqui

(789) 040-6060

[email protected]

Dear Marquetta Gordish,

I am writing to express my interest in the Proposal Specialist position at Deloitte. With a solid foundation of five years in proposal development and management at KPMG, I am excited about the opportunity to bring my expertise and commitment to excellence to your esteemed team.

During my tenure at KPMG, I honed my skills in crafting compelling proposals that effectively communicate the value and strategic vision of our services to clients. My role involved close collaboration with cross-functional teams to gather insights and data, ensuring that each proposal was not only tailored to the client's needs but also showcased our competitive edge. I am particularly proud of my track record in improving the success rates of our proposals, a testament to my meticulous approach to understanding client requirements and aligning them with our business offerings.

I have always been passionate about the strategic aspect of proposal development—analyzing market trends, understanding the competitive landscape, and positioning our firm as the partner of choice. My commitment to continuous improvement led me to implement innovative processes at KPMG that streamlined proposal development and reduced turnaround times without compromising on quality.

What excites me about the opportunity at Deloitte is the prospect of bringing my experience to an organization renowned for its global reach and commitment to professional excellence. I am keen to contribute to Deloitte's reputation for delivering high-quality, winning proposals and to work alongside a team that values innovation and strategic thinking.

I am confident that my background, combined with my dedication to fostering strong client relationships and my ability to thrive in fast-paced environments, makes me an ideal candidate for the Proposal Specialist role. I am eager to discuss how my experience and skills align with the needs of Deloitte, and I look forward to the possibility of contributing to your team's success.

Thank you for considering my application. I am looking forward to the opportunity to further discuss how I can be a valuable asset to Deloitte.

Warm regards,

Related Cover Letter Examples

• Proposal Manager
• Proposal Coordinator
• Proposal Writer
• Proposal Engineer
• Transportation Specialist
• Nurse Specialist

• Resume Builder
• Resume Templates
• Resume Formats
• Resume Examples
• Cover Letter Builder
• Cover Letter Templates
• Cover Letter Formats
• Cover Letter Examples
• Career Advice
• Interview Questions
• Resume Skills
• Resume Objectives
• Job Description
• Job Responsibilities
• FAQ’s

Proposal Manager Resume Examples

Writing a resume as a proposal manager can be daunting, especially with so many job requirements to consider. How do you show off all your skills and experience while also demonstrating that you are the right fit for the job? This guide will provide you with tips and examples to help you craft a professional and impressive proposal manager resume that will set you apart from the competition. You will learn how to effectively highlight your experience and skills, as well as the best format for submitting your resume. By the end of this guide, you will have a resume that you can confidently submit to potential employers.

If you didn’t find what you were looking for, be sure to check out our complete library of resume examples .

Start building your dream career today! 

Create your professional resume in just 5 minutes with our easy-to-use resume builder!

Proposal Manager

123 Main Street | Anytown, USA 99999 | Phone: (123) 456-7890 | Email: [email protected]

Dedicated and experienced Proposal Manager with 10 years of experience in proposal management and business development. Possessing excellent communication and problem- solving skills, as well as a well- developed understanding of the proposal management process. Hands- on experience in developing proposal strategies, responding to RFPs and writing comprehensive proposal documents.

Core Skills :

• Strong written and verbal communication skills
• Excellent organizational and coordination skills
• Proficient in MS Office suite, Salesforce and Adobe Acrobat
• Ability to work well in a team environment
• Highly experienced in proposal management and business development
• Familiarity with RFPs and public sector regulations

Professional Experience : XYZ Consulting Services – Proposal Manager (2015 – Present)

• Develop and implement proposal strategies to ensure successful proposals
• Respond to RFPs and write comprehensive proposal documents
• Lead proposal team meetings and coordinate efforts with other departments
• Analyze competitor proposals and identify opportunities to improve
• Monitor proposal process to ensure timely and accurate completion
• Ensure compliance with public sector regulations

ABC Solutions – Proposal Coordinator (2010 – 2015)

• Developed comprehensive proposal documents
• Coordinated proposal development process with team members
• Responded to RFPs and created strategies to ensure successful results
• Researched competitor proposals and identified areas for improvement
• Developed and implemented process enhancements to streamline workflow
• Ensured compliance with public sector regulations

Education : Bachelor of Science in Business Administration, ABC University, 2006

Create My Resume

Build a professional resume in just minutes for free.

Proposal Manager Resume with No Experience

Experienced Proposal Manager with no prior experience but with a passion for creating effective and innovative proposal strategies. Skilled in developing project plans, analyzing customer requirements, and managing proposal teams. Possess excellent communication and multitasking abilities.

• Project Management
• Proposal Developing
• Customer Requirements Analysis
• Team Management
• Communication
• Multitasking

Responsibilities

• Develop effective project plans and proposal strategies
• Analyze customer requirements and develop proposal accordingly
• Manage and coach proposal teams to ensure efficient execution of proposals
• Coordinate internal and external resources for proposal development
• Ensure timely completion of proposals and accuracy of information
• Maintain effective communication with proposal teams, stakeholders, and customers
• Troubleshoot issues and resolve conflicts
• Monitor proposal development process and provide guidance as needed

Experience 0 Years

Level Junior

Education Bachelor’s

Proposal Manager Resume with 2 Years of Experience

A highly organized, skilled Proposal Manager with 2 years of experience in overseeing and leading the development of high- end proposal materials. Possesses excellent skills in developing content and strategies, delivering presentations to potential clients and coordinating with technical staff. Experienced in managing proposal deadlines and responding to customer inquiries in a timely manner. Possesses excellent written, verbal and interpersonal skills and is highly motivated to succeed in any challenging environment.

• Client Relations
• Presentation Delivery
• Proposal Writing
• Technical Writing
• Vendor Coordination
• Resource Allocation
• Interpersonal Communication

Responsibilities :

• Developed, organized and wrote high- end proposal materials
• Coordinated with technical staff to ensure effective proposals
• Delivered presentations to potential clients
• Adhered to proposal deadlines and responded to customer inquiries in a timely manner
• Managed resources and allocated budgets for proposal projects
• Developed strategies for client acquisition and retention
• Drafted contracts and other documents related to proposal projects
• Maintained positive relationships with vendors and suppliers
• Prepared executive summaries and other reports as needed

Experience 2+ Years

Proposal Manager Resume with 5 Years of Experience

Proven Proposal Manager with 5 years of experience in the proposal preparation field. Experienced in leading proposal teams and in the development of compliant, customer- focused, and compelling responses to Federal, State, and Local government requests for proposals (RFPs). Possesses excellent writing skills and is highly organized in managing proposal development, production, and submission.

Core Skills

• Proposal Management
• Response to RFPs
• Budget Management
• Team Leadership
• Proposal Production
• Proposal Submission
• Strategic Planning
• Report/Bid Writing
• Developed compliant, customer- focused, and compelling responses to Federal, State, and Local government RFPs.
• Assessed RFP requirements, identified and aligned the appropriate personnel, and implemented project timelines.
• Created and managed budgets, contracts, and subcontracts for each proposal.
• Collaborated with various departments such as business development, marketing, legal, finance, and technical departments to ensure that customer requirements were met.
• Developed reports/bids and conducted presentations to senior management for review and approval.
• Developed and maintained relationships with key clients and suppliers.
• Coordinated proposal reviews and negotiations with key stakeholders.
• Developed and maintained process documentation to ensure compliance with Federal, State, and Local regulations.
• Monitored the progress of proposals throughout the submission process and prepared reports.

Experience 5+ Years

Level Senior

Proposal Manager Resume with 7 Years of Experience

A Proposal Manager with 7 years of experience in managing proposals and developing business strategies. Experienced in managing proposal activities, organizing cross- functional teams, and developing win strategies. Skilled in collaborating with clients, developing ideas and themes, and analyzing competitor offerings. Adept at utilizing customer feedback to improve customer experience and build customer loyalty.

• Strategy Development
• Collaboration
• Customer Experience
• Client Relationship Development
• Team Coordination
• Analytical Skills
• Competitive Analysis
• Manage complex proposal development process and coordinate proposal team activities
• Develop and implement strategies for managing the proposal process and resources
• Collaborate with clients to understand their needs and develop proposals to meet those needs
• Analyze competitor offerings and position company’s products and services for a competitive advantage
• Identify opportunities for improvement in customer experience and devise strategies to address those issues
• Coach and mentor proposal team members to ensure timely and quality delivery of proposals
• Negotiate pricing and terms with customers as part of the proposal process
• Track proposal performance and create reports on findings and recommended changes

Experience 7+ Years

Proposal Manager Resume with 10 Years of Experience

Results- oriented Proposal Manager with 10 years of experience in the field. Demonstrated ability to coordinate the development, coordination and submission of high- quality proposals and presentations to win new business. Skilled in strategic planning and problem solving and highly adept at anticipating and meeting customer needs. Strong communication and interpersonal skills, coupled with a results- driven approach, allow for the successful management of various simultaneous projects.

• Proposal and Presentation Development
• Problem Solving
• Time Management
• Interpersonal Skills
• Analysis and Research
• Develop and coordinate proposal submissions in a timely and organized manner
• Analyze customer requirements and industry trends to develop tailored response strategies
• Research and write compelling proposal text, graphics and other content as required
• Prepare and review documents for compliance with customer requirements
• Coordinate proposal production, including printing, binding and delivery
• Manage and coordinate responses to customer questions and clarifications
• Develop and maintain a library of proposal components, templates and best practices
• Collaborate with internal and external stakeholders to ensure successful proposal submission
• Monitor changes in customer requirements and industry trends to ensure compliance
• Track and report on proposal development progress and costs

Experience 10+ Years

Level Senior Manager

Education Master’s

Proposal Manager Resume with 15 Years of Experience

A highly experienced Proposal Manager with 15 years of experience in proposal development and management, client relationship management, and stakeholder coordination. I have established a strong track record of success delivering excellent results on time and on budget. My technical and management skills, combined with my problem- solving skills, allow me to deliver innovative solutions that meet customer requirements. I am an excellent communicator, having demonstrated the ability to develop and communicate complex proposals to stakeholders, making me a valuable asset to any organization.

• Client Relationship Management
• Stakeholder Coordination
• Business Analysis
• Risk Management
• Process Documentation
• Negotiation
• Develop, manage and coordinate complex proposals for clients
• Maintain strong relationships with clients and stakeholders
• Analyze and evaluate the requirements of clients and stakeholders
• Develop proposal content and ensure accuracy and completeness
• Develop and implement strategies to maximize business opportunities
• Manage and coordinate proposal review processes
• Negotiate with stakeholders to ensure successful completion of proposals
• Monitor and review proposal progress to ensure timely delivery
• Develop and maintain strong communication channels with stakeholders
• Lead and manage proposal teams to ensure successful completion of projects
• Develop and implement processes to ensure compliance with proposal standards
• Identify and mitigate risks related to the proposal process
• Analyze and report on the performance of proposals to stakeholders.

Experience 15+ Years

Level Director

In addition to this, be sure to check out our resume templates , resume formats ,  cover letter examples ,  job description , and  career advice  pages for more helpful tips and advice.

What should be included in a Proposal Manager resume?

A Proposal Manager is an experienced professional responsible for overseeing the development of proposals for organizations. When writing a resume for a Proposal Manager position, there are certain elements to include in order to stand out from the competition.

Highlighted Skills

• Strong organizational and time management skills
• Ability to adhere to deadlines and budgets
• Ability to manage multiple proposals concurrently
• Proficient in managing proposal content, including graphics and technical information
• Ability to work independently and as part of a team
• Excellent written and verbal communication skills
• Advanced research skills
• Proficient in Microsoft Office Suite
• Outline the Proposal Manager experience you have in the field
• Include any awards or recognition you have received
• Describe any projects you have completed that showcase your proposal management skills
• List relevant higher education, including universities and certifications
• Include any courses or workshops you’ve taken related to proposal management

Additional Qualifications

• Include any additional qualifications that could be beneficial to the Proposal Manager role, such as any languages you speak or any marketing, copywriting, or graphic design experience you may have.

Having a resume that accurately captures your Proposal Manager experience and qualifications can be an invaluable tool when attempting to secure a Proposal Manager position. Utilize these tips to ensure your resume stands out from the competition.

What is a good summary for a Proposal Manager resume?

A Proposal Manager resume should provide a summary of the position holder’s professional experience, education, and skills in the area of proposal management. It should highlight any achievements related to proposal development, project management, and proposal writing. Additionally, the resume should include details of any work experience managing proposal teams and developing successful bids. The summary should also note any relevant certifications or awards the individual may have. The summary should be concise and specific, and should provide the employer a clear understanding of the candidate’s abilities and qualifications for the position.

What is a good objective for a Proposal Manager resume?

A Proposal Manager is responsible for coordinating the process of creating and submitting proposals. This role involves researching potential customers, managing the proposal process, and communicating with stakeholders. To be successful in this role, it is essential to have excellent organizational, communication, and analytical skills.

A good objective for a Proposal Manager resume should highlight these skills and emphasize the candidate’s ability to deliver successful proposals. The following are some examples of objectives that could be used:

• To leverage my strong research, communication, and organizational skills to deliver successful proposals and maximize customer satisfaction.
• To utilize my experience in proposal management to develop innovative strategies and create winning proposals.
• To utilize my strong organizational and analytical skills to manage the proposal process from start to finish.
• To utilize my excellent communication and problem-solving skills to ensure successful proposal submissions.
• To use my knowledge of customer needs to develop and submit proposals that meet their requirements.

By emphasizing the key skills and experience of the candidate, these objectives can help them stand out from other applicants. They should also demonstrate the candidate’s commitment to success and ability to work in an organized manner. With the right resume objective, a Proposal Manager can show potential employers that they are the ideal candidate for the job.

How do you list Proposal Manager skills on a resume?

Writing a resume for a Proposal Manager position requires emphasizing the skills and qualifications that make you the ideal candidate for the job. This includes a range of skills from proposal-writing abilities to communications and organizational capabilities. By detailing your skills and accomplishments in a clear, concise manner, you can effectively communicate why you are the best candidate for the Proposal Manager position.

• Proficiency in proposal-writing: A Proposal Manager should be able to write proposals that are clear and concise, engage the reader, and effectively communicate the value of the proposed project.
• Strong organizational skills: Proposal Managers must be able to successfully manage multiple projects and tasks, while maintaining accuracy and attention to detail.
• Excellent communication skills: Proposal Managers must be able to effectively communicate ideas orally and in writing, both to internal colleagues and external stakeholders.
• Project management experience: Proposal Managers must have the ability to manage projects from conception to completion, ensuring that deadlines are met and quality standards are maintained.
• Research and analysis abilities: Proposal Managers must have the ability to research and analyze information in order to create persuasive and effective proposals.
• Leadership and team-building capabilities: Proposal Managers must be able to lead and motivate a team in order to successfully complete projects in a timely manner.
• Problem-solving and decision-making expertise: Proposal Managers must be able to identify and solve problems quickly and strategically in order to ensure the successful completion of projects.

By highlighting your Proposal Manager skills on your resume, you can show employers why you are the ideal candidate for the position. Make sure to include both hard and soft skills, as well as any relevant qualifications or experiences you have, in order to create an effective and well-rounded resume.

What skills should I put on my resume for Proposal Manager?

If you’re looking to showcase your skills as a Proposal Manager on your resume, it’s important to include the right information to demonstrate your qualifications and capabilities. Here are a few of the skills you should include on your resume when applying for a Proposal Manager position:

• Ability to Manage Proposal Process: Proposal Managers are responsible for overseeing the entire proposal process, including understanding the customer’s RFP, gathering and synthesizing information, drafting and editing the proposal, and ensuring it meets all requirements before submission.
• Strong Writing Skills: Proposal Managers should possess excellent writing skills in order to develop persuasive and persuasive proposals that are tailored to the customer’s needs.
• Knowledge of Proposal Process and Procedures: Proposal Managers must have a comprehensive understanding of the entire proposal process, from the initial RFP to the final submission. They should be knowledgeable of all applicable procedures and regulations, and be able to develop and implement strategies for success.
• Exceptional Attention to Detail: Proposal Managers must possess strong attention to detail in order to accurately review and edit proposals, ensure accuracy and completeness, and avoid any errors or omissions.
• Organizational Skills: Proposal Managers should be highly organized and possess the ability to manage multiple projects at once, while ensuring all deadlines are met.
• Project Management Skills: Proposal Managers should have the skills to manage the entire proposal process from start to finish, including developing timelines, creating budgets, and coordinating with team members.
• Communication Skills: Proposal Managers should be able to communicate effectively with customers, team members, and other stakeholders.
• Technical Skills: Proposal Managers should have a strong understanding of software and technology, as well as the ability to use these tools to effectively manage the proposal process.

Key takeaways for an Proposal Manager resume

A Proposal Manager plays a critical role in any organization, in charge of managing the development and execution of successful proposals and collaborations. Crafting an effective Proposal Manager resume is key to highlighting your experience and qualifications. Here are some key takeaways to help you create a Proposal Manager resume that stands out among the competition.

• Highlight Your Experience: Proposal Managers must have a deep understanding of the proposal process, so include any relevant experience you have working on proposal projects. This can include developing and managing RFPs, responding to customer inquiries, and editing and formatting proposals.
• Showcase Your Skills: Proposal Managers must have strong organizational, writing, and communication skills. Use this section of your resume to showcase your skills in these areas, such as managing complex projects, leading cross-functional teams, and working with stakeholders.
• Demonstrate Leadership: Proposal Managers are expected to lead from the front. Use your resume to demonstrate your leadership skills, such as leading proposal reviews, managing budgets and timelines, and coordinating with other departments.
• Quantify Your Results: Include metrics and statistics that demonstrate the success of your projects, such as cost savings, increased revenue, and improved customer satisfaction. Showing how your work has had a tangible impact on an organization will help you stand out from the competition.

By following these tips, you can create an effective Proposal Manager resume that will help you get noticed by employers. Highlight your experience, skills, and leadership capabilities to create a resume that will help you land the job of your dreams.

Let us help you build your Resume!

Make your resume more organized and attractive with our Resume Builder

6 Examples: How to Write a Perfect Proposal Letter (Step-by-Step)

By Status.net Editorial Team on November 8, 2023 — 14 minutes to read

• Understanding Proposal Letters Part 1
• Structuring Your Proposal Letter Part 2
• Key Elements of a Proposal Letter Part 3
• Step-By-Step Guide to Writing a Proposal Letter Part 4
• How to Write a Business Proposal Letter (Example) Part 5
• How to Write a Job Proposal Letter (Example) Part 6
• How to Write an Academic Proposal Letter (Example) Part 7
• Successful Business Proposal Email Example Part 8
• Example of a Proposal Letter for a Marketing Project Part 9
• Effective Job Proposal Email Example Part 10

Part 1 Understanding Proposal Letters

A proposal letter is a written document sent to a potential client, employer, or partner, outlining your proposed idea, project, or plan. It aims to persuade the recipient to consider your proposal and take action on it.

To begin with, think of the end goal. Identify what you want to achieve with your proposal letter. This could be anything from securing a contract to obtaining funding for a project. Having a clear objective in mind helps you create a compelling document.

Next, research your target audience. Understand the recipient’s needs, preferences, and potential pain points. Tailor your letter to demonstrate how it addresses their specific requirements boosting your chances of success.

Now, let’s discuss the structure of a proposal letter. Generally, it follows a simple layout:

• Salutation : Start with a formal greeting, addressing the recipient by their full name or title.
• Introduction : Introduce the purpose of your letter, highlighting the central theme of your proposal.
• Body : Explain your proposal in detail, including benefits, costs, timeline, and any other vital information.
• Conclusion : Summarize the key points and request for a follow-up meeting or discussion.
• Closing : End with a courteous sign-off, such as “Sincerely” or “Best regards.”

Part 2 Structuring Your Proposal Letter

Starting with a strong introduction.

Begin your proposal letter with a friendly, professional tone that captures your reader’s attention. Introduce yourself and your organization, briefly explaining your background and experience. Connect with your reader by showing that you understand their needs and goals. Make sure you mention the purpose of your proposal and the solution you want to offer with confidence.

Proposing Your Idea

After laying the groundwork, dive into the details of your proposal. Explain what your solution or idea is and how it addresses the needs and goals mentioned earlier. Make sure to highlight the key benefits, focusing on what’s in it for your reader. Be specific and use facts, figures, and examples to support your claims. Keep your paragraphs organized and use bullet points or bold text to emphasize important information.

For example:

• Benefit 1: Reduction in production costs by 30%
• Benefit 2: Improved customer satisfaction
• Benefit 3: Streamlined workflow processes

This will help your reader easily understand and remember the main points of your proposal.

Ending with a Perfect Conclusion

End your proposal letter on a positive note, summarizing the main benefits and advantages of your idea. Reiterate your enthusiasm and commitment to providing the best solution possible. Offer your assistance in answering any questions or addressing concerns your reader might have. Finish with a call-to-action, such as setting up a meeting or signing a contract, and provide your contact information so they can easily get in touch with you.

Part 3 Key Elements of a Proposal Letter

Clear objective.

A successful proposal letter begins with a clear objective. When writing your letter, make sure to state the purpose of the proposal in a concise and straightforward manner. This helps the reader understand what you want to achieve and the solution you’re providing. Avoid using jargon or complex language, as it can be confusing and might lead the reader to misunderstand the core message.

Specific Details

Providing specific details is important to make your proposal letter more persuasive. This includes outlining the scope of work, timeframe, and estimated costs for the project. You should also highlight any unique aspects of your proposal that set it apart from competitors or alternative solutions.

For example, if you’re proposing a marketing campaign, you could outline the target audience, marketing channels you’ll use, content creation, and metrics for success. By providing specifics, you demonstrate that you’ve put thought into the project and have a well-planned approach, instilling confidence in the reader that you are the right choice.

Compelling Reasoning

Your proposal letter should include compelling reasoning for why the recipient should choose your solution. This can include:

• Demonstrating your expertise and experience in the field
• Explaining the benefits of your proposed solution
• Sharing success stories and testimonials from past clients or projects
• Outlining how your proposal aligns with the recipient’s goals and needs

For example, continuing with the marketing campaign proposal, you could discuss how your experience in handling similar projects has led to significant increases in sales and brand recognition for your clients. Also, you might explain how your approach aligns with the recipient’s target demographics or business objectives to strengthen your case.

Part 4 Step-By-Step Guide to Writing a Proposal Letter

• Start by addressing the recipient with their professional title and full name.
• In the first paragraph, state the purpose of your letter and summarize your proposal briefly. Make sure to highlight the key benefits of your proposal for the recipient or their organization.
• In the next few paragraphs, provide details about your proposed project or partnership, such as your objectives, timelines, and expected outcomes. Also, showcase your competence and experience by mentioning relevant achievements or past collaborations.
• When closing the letter, express gratitude for their time and consideration. Offer to provide further information or answer any questions they may have.
• Lastly, include your full name, title, contact information, and signature.

Choosing the Right Format

Make sure your letter is in the right format to make it look professional. You will typically use a business letter format, which includes:

• Your contact information
• The recipient’s contact information
• Subject line (optional)
• Body of the letter

[Contact Details]

Dear [Recipient’s Name],

Re: [Proposal subject]

[Body of the letter]

[Your Name]

Setting the Tone

Maintain a friendly yet professional tone throughout your proposal letter. Be polite and respectful, addressing the recipient by their full name, and using “please” and “thank you” when appropriate. Keep the language conversational but clear, so your reader can easily understand your proposal. Stay away from overly technical terms or jargon, unless it is necessary and you’re sure your recipient will understand it.

Drafting the Body

Begin by providing an overview of the problem or need your proposal is addressing. Clearly explain the issue and why it’s important to solve it. Next, describe your proposed solution in detail, outlining your plan and how it will benefit the recipient. Be specific and realistic in your description; for example, if you’re proposing a project with a timeline and budget, include concrete figures and dates.

Break down your proposal into smaller sections, using separate paragraphs or even bullet points if helpful. This makes it easier for your reader to follow your argument and understand the various aspects of your proposal. Here’s a quick outline of what you should cover in the body of your proposal letter:

• Problem/need introduction
• Proposed solution
• Benefits of the solution
• Timeline and budget (if applicable)
• Your qualifications (why you’re the right choice to carry out the proposal)
• A call to action (how they can take the next step)

Proofreading Carefully

Before sending your proposal letter, take the time to thoroughly proofread it for errors in grammar, spelling, and formatting. Ensuring that your letter is polished and error-free shows the recipient that you take your proposal seriously and are committed to quality in your work. If possible, ask a colleague or friend to review your letter as well since a fresh set of eyes can often catch errors that you might have missed.

Part 5 How to Write a Business Proposal Letter (Example)

When writing a business proposal letter, your goal is to present your ideas or services in a way that’s compelling and clear. Business proposal letters can be sent to potential clients, partners, or investors. Here are some tips for writing an effective business proposal letter:

• Start with a brief introduction of your company and its offerings.
• Highlight the benefits of your product or service, focusing on the value it will bring to the recipient.
• Be specific about costs, timelines, and any other relevant information.
• Use clear, concise language, and avoid using jargon or overly technical terms.
• Close the letter by mentioning next steps, such as arranging a meeting or following up with further information.

Subject: New Collaboration Opportunity with [Your Company Name] Dear [Recipient’s Name], I’m reaching out on behalf of [Your Company Name] to discuss an exciting opportunity for collaboration. Our team has developed an innovative marketing strategy that could greatly benefit your company by increasing your customer acquisition rate by 20% within the next six months. […] We look forward to the possibility of working together and will be in touch shortly to schedule a meeting to discuss further details.

Part 6 How to Write a Job Proposal Letter (Example)

Job proposal letters are typically written by job seekers looking to create their own position within a company or to highlight their unique skills and experience. These letters should be concise, persuasive, and tailored to the specific company and its needs. Here are some key points to include:

• Briefly mention your background and skills relevant to the position.
• Describe how your unique abilities can positively impact the organization.
• Offer specific examples of how you can contribute to the company’s goals and objectives.
• End with a call to action, offering to provide more information or meet to discuss the opportunity further.

Subject: Job Proposal for Social Media Manager at [Company] Dear [Recipient’s Name], As an experienced social media professional, I am excited by the opportunity to bring my skills and expertise to [Company]. Based on my research of your current online presence, I believe I can contribute to increasing your brand awareness and engagement through a tailored social media strategy. […] I would appreciate the opportunity to further discuss how my background and passion for social media can contribute to [Company]’s growth and success. Please feel free to contact me at your convenience.

Part 7 How to Write an Academic Proposal Letter (Example)

Academic proposal letters are typically written by students or researchers seeking funding or approval for a research project. These letters should be well-organized, clear, and focused on the proposed project’s objectives and potential benefits. Consider the following when working on your academic proposal letter:

• Introduce the main research question or hypothesis.
• Provide a brief overview of the project’s methodology and work plan.
• Describe the expected outcomes and significance of the research.
• Include information about the project’s potential impact on the field and broader society.

Subject: Research Proposal for Study on the Effects of Mindfulness-Based Interventions Dear [Recipient’s Name], I am writing to propose a research project investigating the effects of mindfulness-based interventions on individuals suffering from chronic stress. The primary aim of the study will be to determine the overall efficacy of these interventions in reducing stress levels and improving overall mental wellbeing.

[…] I am confident that the results of this research will contribute significantly to our understanding of the relationship between mindfulness and mental health.

Part 8 Successful Business Proposal Email Example

Imagine you own a marketing agency, and you’d like to help a local business grow their social media presence. Start by addressing the recipient’s pain points, such as limited engagement on their platforms. Then, briefly introduce your agency and express excitement about working together:

Subject: Boost Your Social Media Engagement with Our Expertise

We’ve noticed that your business has a strong online presence, but engagement on your social media channels seems to be underwhelming. Our team at [Your Agency’s Name] can help you turn this around and maximize your audience interaction.

With our tailored social media marketing strategies, we’ve helped numerous clients increase their online engagement by an average of 65%. Our approach focuses on:

– Identifying and targeting your ideal customers – Creating high-quality, engaging content – Enhancing brand image and authority

We would love to discuss this opportunity further and provide you with a detailed plan on how we can work together to elevate your social media presence.

Looking forward to hearing from you, [Your Full Name] [Your Agency’s Name] [Contact Details]

Part 9 Example of a Proposal Letter for a Marketing Project

I’m excited to present our idea for boosting sales at ABC Company through a targeted marketing campaign.

As we discussed in our previous meeting, the sales figures have plateaued over the past year. Our marketing team has analyzed the situation and developed a strategy to increase brand awareness and boost sales. The campaign will focus on social media, email marketing, and online advertisements.

By implementing this project, we expect the following results:

– Enhanced brand visibility – Increased customer engagement – A 20% rise in sales within six months

The total cost for the marketing campaign is $10,000. This includes creative design, copywriting, ad placements, and performance monitoring. We propose a six-month timeline for the project, starting in December.

I would be delighted to discuss the proposal in more detail or provide further information as needed. Please let me know your availability, and I’ll schedule a follow-up meeting at your convenience.

Thank you for considering our proposal. I look forward to working together on this exciting project.

Best regards, [Name]

Keep in mind that proposal letters vary in length and detail depending on the project’s size and complexity. Always customize your letter to fit the specific requirements and expectations of the recipient.

Part 10 Effective Job Proposal Email Example

Now, let’s say you’re a freelance graphic designer aiming to work with a company that recently launched a new product. Start by expressing your intentions and introduce your expertise. Showcase your experience and services offered related to their needs:

Subject: Elevate Your New Product Launch with Professional Graphic Design Services

Hello [Recipient’s Name],

I recently came across your new product launch, and I believe your marketing materials could benefit from some professional graphic design enhancements. As an experienced graphic designer, I’d like to offer my services to help elevate your visual presentation and attract more customers.

With over five years of experience in the industry, I can create compelling designs for:

– Product packaging – Promotional materials (e.g., brochures, banners, posters) – Social media graphics – Website elements

Please find my online portfolio attached, showcasing my diverse design styles and previous projects. I’m confident that my skills and expertise can significantly contribute to your product’s success in the market.

If you’re interested, kindly reach out to me to discuss further details and pricing.

Best regards, [Your Full Name] [Contact Details]

Frequently Asked Questions

1. what are the key components to include in a proposal letter.

A well-crafted proposal letter should include the following key components:

• Opening Statement: Start with a concise and informative introduction that grabs the reader’s attention.
• Background Information: Provide necessary context to help your reader understand the problem or opportunity.
• Proposed Solution: Outline your proposed solution, including your unique selling points or innovative approach.
• Timeline and Budget: Give a brief overview of the estimated project duration and budget required.
• Call to Action: End with a call to action, inviting the reader to take the next step, whether it’s to request more information, schedule a meeting, or approve the proposal.

2. Can you share some tips on making a proposal letter persuasive?

To make your proposal letter persuasive, consider these tips:

• Use clear and concise language to effectively communicate your ideas.
• Focus on the benefits that the reader will gain from your proposal, emphasizing the value you bring.
• Include specific examples, case studies, or testimonials to back up your claims.
• Address any potential objections or concerns the reader may have and provide appropriate solutions.

3. What’s the best way to structure a proposal letter for a research project?

A research proposal letter should generally include the following structure:

• Introduction: Provide a brief overview of your research topic and its significance.
• Background and Literature Review: Summarize relevant research and demonstrate your expertise in the field.
• Research Questions and Objectives: Clearly state your research questions and the expected outcomes.
• Methodology: Explain your research approach and the techniques you will use.
• Expected Results: Provide an idea of the anticipated results and their significance.
• Timeline and Budget: Outline the project timeline and the funding required.

4. How do I create an effective business proposal letter for a potential client?

To create an effective business proposal letter, follow these steps:

• Start with a strong opening that captures the client’s attention.
• Clearly state the problem or opportunity your proposal addresses.
• Present your proposed solution, focusing on its unique and beneficial aspects.
• Provide evidence of your expertise and past successes, such as case studies or testimonials.
• Detail any necessary resources, deliverables, and a realistic timeline.
• End with a compelling call to action, inviting the client to take the next step.

5. In what order should I present my ideas when writing a proposal letter step by step?

When writing your proposal letter, present your ideas in a logical order that flows well for the reader. A typical order could include:

• Opening Statement: Grab the reader’s attention and introduce your proposal.
• Background Information: Provide relevant context to help your audience understand the issue or opportunity.
• Proposed Solution: Detail your unique and compelling solution to the problem.
• Evidence and Support: Showcase your expertise, past successes, and any supporting data.
• Timeline and Budget: Give an overview of the project’s duration and required funding.
• Call to Action: Conclude with a strong call to action that encourages the reader to move forward.
• How to Write a Letter of Employment (Templates, Examples)
• How to Ask for a Letter of Recommendation [Examples]
• How to Write a Letter of Intent (Effective Examples)
• How to Write a Two-Week Notice [Effective Examples]
• Cover Letter vs. Letter of Interest vs. Letter of Intent
• How to Write a Thoughtful Apology Letter (Inspiring Examples)