sample cover letter for sales manager resume

15 Sales Manager Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Sales Manager jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

Cover letters are an essential part of the job search process. They provide you with a chance to stand out from the crowd, give some insight into your personality, and show that you have researched the company. These days, most companies require cover letters for every application.

Here are 15 amazing Sales Manager cover letters that are professionally written and will help you stand out and get that job!

Sales Manager Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Sales Manager Sample 1

I am a recent graduate from (insert academic institution) with a degree in (insert major). I am looking for an entry level position as a Sales Manager, and I believe that my education and previous experience make me the perfect candidate to fill this position. I am interested in applying for this position and would like to meet with you to discuss the opportunity.

I hope you will consider me as an applicant and we can speak further about this opening. Thank you again for your time and consideration of my application.

Sales Manager Sample 2

I have been in sales for over 10 years and have held positions with both large and small firms. I am confident that my experience in sales, marketing, and customer service would be an asset to your organization. I believe in the importance of customer service and will always put the needs of my clients first.

Sales Manager Sample 3

To Whom It Concerns,

I am a qualified candidate for the Sales Manager position and would like to submit my application for your consideration. I have had more than 10 years of experience in sales, marketing and customer service management. In my most recent position as Sales Manager of ABC Company I oversaw a staff of 18, managed day-to-day operations, handled client issues and resolved customer complaints. My greatest strengths are interpersonal skills, the ability to motivate employees and a strong work ethic that has led to business growth in every organization I’ve been a part of.

I will provide you with references upon request. Thank you for your consideration in this matter and feel free to contact me at any time if additional information

Sales Manager Sample 4

To Whom It May Concern:

I am a recent graduate with a Bachelor of Science degree in Business and Management and I am very interested in the Sales Manager position. I have over two years of experience as a retail salesperson and my skills align well with this position. I would be an excellent addition to your team because my experience has given me excellent interpersonal skills, extensive knowledge of customer service, and strong leadership qualities.

Sales Manager Sample 5

I am writing in response to your recent advertisement for a Sales Manager role. I have a strong background in sales, and possess the leadership skills required to effectively manage a sales team while also driving revenue. I am confident that my experience and drive would make me an excellent addition to your organization.

Sales Manager Sample 6

I am writing to you with an application for the Sales Manager position that has recently opened up. I am a knowledgeable and seasoned professional, who would be an excellent candidate for the position. I hold a Bachelor of Arts degree in English (with Honors) from ___________ University, as well as _______________ certificate in Sales Management from ___________ Institute. As your organization’s Sales Manager, I would be able to lead my team to success by developing innovative sales strategies and cultivating relationships with clients that fit your company’s needs. With my experience in the field of sales, I have achieved success by being able to consistently exceed goals and deliver exceptional customer service through leadership skills, problem solving abilities

Sales Manager Sample 7

I am confident that my professional experience in Sales would be an asset to your organization. I have extensive knowledge in the following areas: •Sales and marketing •Product management •Training and development Essential Skills: •Strong communication skills and excellent organizational skills

Sales Manager Sample 8

Dear Hiring Manager, I believe I am the perfect candidate for the position of Sales Manager. My 10+ years of experience within sales and marketing give me a strong understanding of how to successfully manage a team to achieve desired goals. I also work well in fast paced environments and handle pressure well which is essential for managing an effective team. I have strong communication skills, am very organized with attention to detail, and have excellent time management skills while working within tight deadlines. These are just some of my qualifications that would make me an ideal candidate for this position so I hope you will consider me as you continue your search process. Thank you!

Sales Manager Sample 9

I am a graduate of the University of Dayton with a degree in Marketing and Business Administration. I am seeking any opportunity that will allow me to apply my knowledge, skills and abilities as a Sales Manager. I have experience with customer service, sales, advertising and marketing which has enabled me to become an effective communicator. My organizational skills also allow me to keep my time well-managed so that I am able to complete tasks effectively and efficiently.

Sales Manager Sample 10

Dear Recruiter,

I am highly experienced with sales and marketing. As the Sales Manager, I will do my best to use my skills to increase revenue streams.

I am a sales manager with a proven track-record of success. I have experience in small business sales, retail sales and medical equipment sales. My leadership style is collaborative and I have strong people skills. I am confident that I can help grow your company’s bottom line.

Sincerely, _

Sales Manager Sample 11

Dear Hiring Manager,

I am writing to inquire about the position of Sales Manager at your company. I am an experienced sales professional with experience in overseeing both small and large teams. I offer a proven track record of developing effective strategies for all aspects of the sales process, including prospecting, account management, and territory management. I am confident that these skills will be a great fit for your company and would love to discuss this opportunity in greater detail. Please feel free to contact me at 555-555-5555 or email me at [email protected] Thank you!

Sales Manager Sample 12

Dear _____, I am excited to learn about your open position for a Sales Manager. I have significant experience managing an entire team of sales people and would love the opportunity to work with your company. I am confident that my skills and experience will bring value to your team. Please find attached my resume for consideration. Thank you for taking the time to read this letter, I appreciate it!

Sales Manager Sample 13

Dear _________, My name is ________ and I am writing in reference to your Sales Manager position located in Sydney. I think that my experience and skills would be a great fit for the position. I have been working as a Sales Manager for the past 3 years having been constantly promoted from within because of my enthusiasm, drive, and attention to detail. In this time span, I have expanded the company’s international footprint by increasing our exports by 240% while managing day-to-day operations at home base without sacrificing quality or customer service. I am confident that if given an opportunity to interview with you that we will have a great meeting where we can discuss how my background and skill set would work well within your organization.

Sales Manager Sample 14

As the demand for new cars increases, so does the need for Sales Managers. I am excited to hear that your company is hiring for this position and would love the chance to interview with you. Meeting you in person would be ideal because I want to show how excited I am about this position and my qualifications. Please consider me as a candidate!

Sales Manager Sample 15

Dear _______,

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Sales Manager cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

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Sales Cover Letter Examples and Templates for 2024

• Cover Letter Examples

How To Write a Sales Cover Letter

• Cover Letter Text Examples

When writing your sales cover letter, focus on how you can grow revenue for the company that posted the job. Also, emphasize your skills in related areas like account retention, customer service, contract negotiations, or territory management. This guide offers cover letter examples and tips for landing your next sales position.

Sales Cover Letter Templates and Examples

• Entry-Level
• Senior-level

A great sales cover letter usually has five sections, outlined below. When possible, connect each section back to your defining sales skills and the employer’s hiring needs. The following advice and examples show what to include in your cover letter so it’s optimized for each job application.

At the top of the page, include your resume contact header, the date, and any contact details you have for your recipient. Add the title “Sales Professional” to your contact header. You can then modify this title to align with each job posting (as long as it’s still true to your background). As sales jobs vary, this extra detail can enhance your cover letter by quickly showing employers you’re the type of applicant they’re looking for. That can pertain to someone in management, inside or outside sales, or a certain product set or market region.

(Note: Feel free to omit this section if you send your letter as an email message and your contact information is part of your signature.)

Savannah Bateman Inside Sales Representative | [email protected] | (678) 901-2345 | Columbus, OH 01234 | LinkedIn

February 11, 2024

Emma Neal Senior Hiring Manager Staples (543) 210-9876 [email protected]

2. Salutation

Whenever you can, address your recipient by name – it’s the quickest way to signal you’re sending a job-specific letter and not a boilerplate. If you can’t find the recipient’s name, use a variation of “Dear Hiring Manager” so your greeting is still tailored somewhat to each job opening.

Dear Ms. Young:

Dear 123 Corp. Sales Manager:

3. “Hook” or introduction

To catch the reader’s attention, start your letter with an example of your success in growing revenue or an assigned client base. Since performance numbers are key to your field, quantify your example in terms of a clear percentage, ranking, or dollar amount. In the sales cover letter example below, see how the applicant quickly connects her chosen highlight to a relevant skill (sales training) that can benefit the employer.

Dear Mr. Davis:

As sales manager at The ABC Agency, I’ve led a 20-person team to exceed monthly quotas and grow annual revenue by 20% in two years. With my passion for sales training, I could be a valuable asset to your organization.

4. Body paragraph(s)

Use the main section of your letter to tell why you’re drawn to this job or employer. For instance, maybe it’s an outside sales role in an industry you’re eager to return to. Or maybe the company’s brand, business model, or sales approach appeals to you somehow. With this explanation, you can show hiring managers you read their job posting and are responding to it directly.

Following this explanation, cite two or three more of your main skills or achievements , possibly as bullet points.

With seven years of industry experience and a bachelor’s degree in marketing, I’m drawn to your company’s reputation for top-caliber digital products. My career highlights also include:

• Launching a social media strategy that increased our online presence and grew sales by 15%
• Raising customer satisfaction scores and retention by 10% in one year

5. Call to action

Finally, request an interview and thank the manager for their consideration. Carry your letter’s focus through this last paragraph by briefly restating your ability to drive lucrative sales deals. To end your cover letter, use a simple closing like “Sincerely” or “Best regards” and then your name.

I would like to further discuss the sales executive position at The Big Sales Company and how my skills can benefit your team. Please call or email me to schedule an interview. I appreciate your time and look forward to possibly hearing from you soon.

Kind regards,

Simon Bishop

Sales Cover Letter Tips

1. highlight your main sales skills.

As part of your letter’s body text, add a short list of bullet points to show your success in different sales areas. For instance, you might mention a program you started to enhance collaboration with the marketing team. Or, if you’re applying to a leadership role, cite measures you took to raise sales staff morale and retention.

This is another section where you can specify revenue growth or other performance data relevant to your field. In the following example, notice how the applicant uses percentages to give compelling evidence of her skill set.

My recent achievements include:

• Leading a local market research project that improved our product positioning and grew revenue by 43% in 2023
• Generating more than 110% of my quota for five consecutive quarters
• Converting 81% of leads into sales, with 62% becoming repeat customers

2. Speak to the company's strategic goals

An effective cover letter doesn’t just give facts about your past, it also shows your excitement for the future. What direction is the hiring company headed? Does the job posting reveal its short- or long-term business goals? Speak to those goals and how you see yourself advancing them, and you’ll give your cover letter the engaged and confident tone it needs to stand out.

I’m drawn to 123 Corporation based on its recent expansion into the medical supply field. My past work with hospital suppliers and experience in the health care niche can benefit your company.

3. Show you can serve each customer's needs

Sales jobs often center on building clients’ trust and finding custom product solutions. Feature this consultative approach in your cover letter if it reflects your background and the sales roles you’re pursuing.

Last quarter, I grew my client base by 22% while maintaining a 95% account retention rate. My expert product knowledge and networking skills inspired confidence and loyalty in clients. I hope to bring the same level of growth to the sales representative role at Staples.

Sales Text-Only Cover Letter Templates and Examples

• Senior-Level

Dear Ms. Neal:

Your brand’s product set and focus on corporate clients is an ideal fit with my skills and experience. A driven professional with deep knowledge of local markets, I believe I can help your team significantly increase its revenue in 2024. My recent achievements include:

I’d appreciate the chance to discuss how my skills can make me a valued member of your team. Please let me know a suitable interview date. Thank you for your time and consideration.

Savannah Bateman

Simon Bishop Sales Executive | [email protected] | (917) 476-8365 | Rochester, NY 14622 | LinkedIn

February 12, 2024

Diane Young Senior Hiring Officer The Big Sales Company (375) 564-7148 [email protected]

Over my past four years as a sales executive, I’ve grown my client base 50% in a competitive market. I hope to make a similar impact as the newest member of your sales team.

Jennifer Manning Sales Manager | [email protected] | (836) 183-2648 | New York, NY 10027 | LinkedIn

Michael Davis Hiring Manager 123 Corporation (126) 054-7746 [email protected]

I’m drawn to 123 Corporation based on its recent expansion into the medical supply field. My past work with hospital suppliers and experience in the health care niche can benefit your company. My achievements also include:

• Launching a market strategy to improve health care industry positioning, which grew sales by $210,000 (30%)
• Devising successful social media strategies to increase our online presence

I would love to discuss how my skills and experience can benefit 123 Corporation. Feel free to contact me to schedule an interview in the coming weeks. Thank you very much for your consideration.

Jennifer Manning

Sales Cover Letter Frequently Asked Questions

Do i really need a cover letter for my job search -.

Yes, in most cases. The majority of job postings today require or allow you to send a cover letter along with your resume. While not every hiring manager reads or prioritizes them, a well-crafted letter can only help you stand out from other applicants. It will also help you clarify what points to emphasize during the interview.

How do I persuade the hiring manager of my sales skills? -

Don’t just tell, show. Anytime you use a trait like “dedicated” or “client-focused” to describe yourself, follow with a clear example showing the trait in action. Detailed examples of your success help hiring managers envision the value you’ll add to your next sales job.

How long should my cover letter be? -

No more than one page, or around 250 words. Resist the urge to tell your whole career story, even if you’ve worked many years in sales. Give just enough detail to pique hiring managers’ interest so they take a closer look at your resume.

Craft a new cover letter in minutes

Get the attention of hiring managers with a cover letter tailored to every job application.

Jacob Meade

Certified Professional Resume Writer (CPRW, ACRW)

Jacob Meade is a resume writer and editor with nearly a decade of experience. His writing method centers on understanding and then expressing each person’s unique work history and strengths toward their career goal. Jacob has enjoyed working with jobseekers of all ages and career levels, finding that a clear and focused resume can help people from any walk of life. He is an Academy Certified Resume Writer (ACRW) with the Resume Writing Academy, and a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers & Career Coaches.

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Sales Manager Cover Letter

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Sales Cover Letter Samples & Examples That Worked in 2024

Selling your skills in a sales cover letter is an art. In this hustle-bustle of the sales world, we've got handy tips, success-proven examples, and ready-to-use templates just for you. It's time to skillfully display your accomplishments, showcase your expertise, and strategically position your skills.

In this comprehensive guide, we teach you everything you need to know about writing a great sales cover letter. Keep reading to learn about:

• Navigating real-world sales cover letter examples
• Formatting your sales cover letter the right way
• Creating your sales cover letter header and headline
• Including personalized information in your sales cover letter
• Writing a strong sales cover letter introduction to impress employers
• Showcasing your top skills and accomplishments as a sales professional
• Using powerful action words in your sales cover letter
• Encouraging employers to contact you in your cover letter conclusion
• Avoding common pitfalls in a sales cover letter
• Pairing your sales cover letter with a resume
• Understanding the average salary and job outlook for sales professionals
• Finding the best job search resources for sales professionals

Sales intern cover letter example

Why does this intern cover letter sample work?

• Strong academic record:  The candidate impressively highlights their strong academic record and active participation in extracurricular activities related to the field. This paints a picture of a dedicated, active learner.
• Detailed work experience:  There's a well-detailed section on the candidate's previous sales internship experience, explained with activities and achievements that is relevant to the position they're applying for.

What could be done better in this cover letter example?

• Length and clarity:  The cover letter's length is overwhelming and some sentences are over-complicated. Breaking down the long paragraphs into bite-size sections with clear, concise sentences would improve readability.
• Personalization:  The opening addresses "Recruiters" and could seem impersonal. If possible, finding the name of the hiring manager or specific department to address would be more engaging.
• Active language:  Although the applicant's achievements are impressive, they could be presented more energetically with active, compelling verbs. Rather than stating tasks completed during the internship, focusing on the impact of those tasks would be more powerful.

Sales coordinator cover letter example

What are the strengths of this cover letter example?

• Relevant experience:  The candidate effectively presents a strong background in Sales Coordination. Their reference to specific responsibilities paints a picture of a seasoned sales professional.
• Academics and language skills:  Including academic qualifications and language proficiency is a plus point, it provides essential information about their ability to handle the demands of a sales role.

What aspects could we improve?

• Responsibilities over achievements:  The candidate describes job responsibilities instead of highlighting achievements or contributions that affected the business positively. It would be better to use bullet points to spotlight impactful accomplishments, rather than responsibilities. 
• Lack of quantification:  The candidate doesn't specify any numbers in terms of sales growth or the successful outcomes of their strategies. This missed opportunity leaves the employer guessing their actual impact.
• Active language:  The cover letter could use more active language and power words to bring their sales initiatives to life. For instance, instead of 'prepared contracts', using 'spearheaded contract preparation' would sound more dynamic.

Sales lead cover letter example

What makes this cover letter sample effective?

• Bulleted achievements:  The applicant includes bullet points to detail their achievements rather than responsibilities. Highlighting achievements gives an empirical snapshot of their competence.
• Quantification of success:  The applicant provides concrete numbers and figures about the results they've achieved, providing a tangible sense of their contribution and success.
• Awards and recognition:  Mentions of awards and accolades, such as "Sales Lead of the Year," successfully showcase the candidate's recognized performance in previous roles.

Points to work on

• Generic salutation:  The opening "Dear Hiring Manager" could be more personalized. Addressing a specific contact would create a warmer, more personal opening.
• Long paragraphs: Although the letter includes great examples and achievements, the long paragraphs make it slightly more difficult to read. Breaking these down further would improve readability.
• Specific skill application:  While the letter mentions skills such as tenacity and negotiation, grounding these traits in specific examples within their sales experience could have made the assertions more compelling.

1. Properly format your sales cover letter

Formatting is for a cover letter what presentation is for a product — it sets the first impression and makes it shine amidst the competition. Below are some basic guidelines on how to make your sales cover letter smooth to read and easy to navigate:

• Choosing a professional font: Stick to traditional fonts like Times New Roman or Arial and aim for a standard font size between 10 to 12.
• Use of white space:  Break down your cover letter into distinct sections with clear boundaries and use bullet points where necessary. It makes the letter easier on the eye.
• Alignment:  Maintain left alignment throughout the document. It gives the letter a professional and streamlined look.
• Length:  Aim for a one-page document. Your ability to convey important information concisely is a virtue in sales.
• Margins:  Stick to a 1-inch margin on all sides. Nobody wants text cramped to the edges.
• File format:  If emailing, save your cover letter as a PDF file to preserve the formatting across various devices.

Remember, a well-formatted cover letter isn't just about making it look nice — it's about making it easy for hiring managers to spot your key selling points.

Let your cover letter write itself — with AI!

2. create an effective sales cover letter header and headline.

Writing a cover letter as a sales professional requires more than just eloquence — it also requires you to have a strong understanding of how to give a letter visual flow and appeal .

As a sales professional, you know that to win a sale, you must first hook the customer’s attention. The same goes for applying for a sales job. You must give your cover letter a strong structure, making it easy for employers to find the most important and relevant information that will convince them to hire you.

This task is achieved through the use of a cover letter header and cover letter headline .

Your header comes first, placed at the top of the document, and lists the following:

• Your name, along with your contact information including your email, phone number, location, and LinkedIn profile link
• The recipient's name and title, as well as the company name and the company's address. 

Bad cover letter header example

  Mary Allen , Sales Pro [email protected]

Why is it ineffective? This header falls short of professionalism through the use of a too-casual email address and missing key contact information such as phone number, LinkedIn profile, and physical address.

Good example of a sales cover letter header

Mary Allen , Sales Professional (123) 456-7890 | [email protected] | Troy, MI 48098 | linkedin.com/in/mary-allen

To: Peter Sales, Hiring Manager Logans Window Manufacturing, Inc. 1234 Street Address Savannah, GA 31302

Why does this example work?  It demonstrates a well-rounded header, providing a professional email address, phone number, address, LinkedIn profile, and clear recipient details. It offers multiple routes of contact and demonstrates attention to detail and personalization.

After you have completed your header, you will then write your cover letter headline .

A headline can serve many purposes, including:

• Hooking the reader’s attention
• Highlighting the most important points of the letter
• Creating separation between the header and main body text

Bad cover letter headline example

Sales Professional Seeking Exciting New Opportunities

Why is it weak? This headline is not awful, but it's generic, self-focused, and doesn’t provide any specific value the candidate brings to the company.

Good cover letter headline example

Sales Professional with a Track Record of 120% Quarterly Target Achievement

Why does it work? This headline catches attention by presenting a concrete achievement that indicates the candidate's capability and dedication. "120% Quarterly Target Achievement" quantifies their performance, making their success tangible and believable.

Selling starts right from the headline. So, ensure it reflects your ability to deliver results, leading the reader down a paper trail of your professional prowess.

3. Include personalized information in your sales cover letter

Think about the last time you received a letter. More than likely, the words contained in that letter were highly specific to your life and the relationship between you and the person who wrote it.

The same should go for your professional cover letters . Writing cover letters that are generic and non-specific won't impress employers enough to land you your ideal job. Instead, you should research the employer thoroughly to find exact details, such as company goals or values, that you can reference.

Moreover, you should always try to discover who at a company will read and review your cover letter. Once you have determined this, address your letter to this person directly in a personalized greeting .

Here are 3 examples of personalized sales cover letter greetings

• Dear Ms. Jane Doe,
• Dear Head of Sales Jane Doe,
• Dear Ms. Jane Doe & the Sales Team,

Should your detective skills fall short and the hiring manager's name elude you on LinkedIn, the company website, or any other sources, fret not. You can resort to these general, yet professional, salutations:

General greetings for your sales cover letter

Dear Hiring Manager,  Dear [Company Name] Sales Team,

And one more piece of advice: Although "To Whom It May Concern" may seem like a safe fallback, it's often perceived as outdated and impersonal. It can indicate that you didn't make the effort to find the hiring manager's name and makes your cover letter less targeted.

4. Write a strong sales cover letter introduction to impress employers

Just as the opening pitch in a sales meeting can make or break a deal, the introduction of your sales cover letter can decide your career future. The opening lines must pique interest, enticing the reader to venture further.

To make a cover letter introduction strong and compelling, it is essential to include:

• A concise summary of your professional history (always include specializations when possible!)
• A clear statement on why you are applying for this position
• A mutual acquaintance or reputable professional reference (mutual acquaintances make the best professional references, as the employer already knows and trusts them)

Bad example of a sales cover letter opening paragraph

I'm writing to apply for the sales position. I've spent many years in sales and I'm now looking for new opportunities. I feel confident that this job aligns with my skills.

Why is this example weak? This opening lacks specificity, fails to provide any measured performance, and seems more self-focused. It also doesn't leverage any connections to the company, making it a forgettable introduction.

Good cover letter introduction example from a sales cover letter

I am a sales professional with 5 years of specialized experience selling used and new automobile components to dealerships and auto mechanics. My mentor, Mr. John Johnson, is a dealership owner in your city and is a longtime client of your company. Mr. Johnson let me know about this opening at your company and strongly recommended I apply due to my highly relevant skill set.

Why does this opening hit the mark?  It delivers a concise yet detailed professional summary, mentions a specific reference, and specifies why the candidate is applying for the role. It's personal, tangible, and sets the stage for demonstrating the candidate's suitability for the role. It certainly is a compelling way to start a sales cover letter. 

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5. Showcase your top skills and accomplishments as a sales professional

Hooking the employer’s attention in your introduction is only the beginning. From here, you must write concise body paragraphs that delve into your top skills and accomplishments as a sales professional.

To keep your body paragraphs well-organized, make sure to use short sentences that are easily skimmable by the employer. Additionally, you can also organize some information with bullet points, such as a list of your most notable accomplishments in a sales role, to make it more readable and scannable.

As you describe your skills and accomplishments, make sure to include enough detail to make it clear why these specific qualifications are included.

For example, do not just say you have great customer service skills. Instead, explain what kind of communication style you possess and how it has benefited customers in your previous positions. Your goal is to show employers the value you can bring to their company.

Here are 6 skills to describe in a sales cover letter

• Sales account management
• Sales tactics
• Product and inventory management
• Communication (describe your exact communication style)
• Customer service

Skillful highlighting of your sales accomplishments can make your cover letter a persuasive pitch rather than a run-of-the-mill job application. Sequencing your abilities and successes in a logical structure can lend your narrative credibility and appeal. 

Here's an example of how to describe an accomplishment in a sales cover letter

As a sales professional at [Former Employer], I achieved the highest number of closed deals in the department, meeting my sales goals for each quarter by 125%. Additionally, I helped onboard 5 major new clients, increasing overall revenues by 30% annually.

6. Include powerful action words in your sales cover letter

In the sales world, as in your cover letter, words carry a lot of weight. Action words , or verbs, are particularly potent: they paint a vivid picture of you 'in action', showcasing your abilities and achievements in a dynamic and compelling light.

Weaving action words throughout your cover letter can bring your experiences and skills to life , making your case more persuasive. By choosing words that convey energy and initiative, you can create a greater impact, just like a successful sales pitch.

Here's a shortlist of power-packed action verbs for your sales cover letter

• Outperformed

Remember, it's not j ust about the words you choose, but the compelling sales story they help you tell. Let these action words lend you the verbal strength to close the deal on your dream job.

7. Build a strong sales cover letter conclusion

Your last key step in writing a sales cover letter is to encourage the employer to contact you quickly in your conclusion . While you don’t want to make the employer feel rushed, reiterating that you are excited to hear from them and how they can best reach you will help persuade them to contact you promptly.

Always include a formal sign-off in your conclusion to show respect and appreciation to the employer.

Bad cover letter conclusion example

Hope to get a response from you soon. Thanks for considering my application. Contact me anytime.

[Applicant Name]

Why does it fall flat? This conclusion lacks enthusiasm and doesn't provide specific contact availability. The tone comes off as indifferent, leaving the employer with a weak impression of the candidate's interest.

Here is an example of a good conclusion from a sales cover letter

It brings me great excitement to be considered for this position on your team and I look forward to hearing from you soon. The best time to reach me is between the hours of 10 a.m. to 4 p.m. any day of the week. As I am eager to speak with you further about this opportunity, I plan to reach out next Wednesday afternoon if I have not yet heard back.

Kind Regards,

Why is this conclusion effective?  It reinforces the applicant's eagerness for the role, sets expectations about a follow-up and also provides a window of convenient contact time. It maintains a professional yet enthusiastic tone, showing respect and interest by planning a follow-up. The formal sign-off adds a finishing touch to a well-composed sales cover letter.

8. Avoid common mistakes in your sales cover letter

The trick to perfecting your sales cover letter lies as much in avoiding some common pitfalls as in including all the right elements. Here are a few mistakes you should steer clear of:

1. Being too self-centered: Remember, your cover letter is also about the company and how you can contribute to it.

• Bad example: "I am excited to apply to this job as it will be great for my career."
• Good example: "I am excited to apply my sales expertise to improve the already stellar performance of your sales team."

2. Leaving a passive closing: A salesperson is proactive. Show them that drive in your closing too.

• Bad example: "I'm looking forward to hearing from you."
• Good example: "I'm eager to further discuss how I can bring value to your team. I'll follow up on the coming Tuesday."

3. Submitting without proofreading:  Typos or grammatical errors can quickly tarnish the impression you're trying to build. Double, or even triple, check before you submit .

4. Rehashing your resume:  Your cover letter should complement your resume, not copy it. Use it to tell a story and showcase your strengths.

• Bad example: "As stated in my resume, in my previous role, I generated a 50% increase in sales."
• Good example: "In my previous role, I pioneered a new sales technique, leading to a 50% uptick in sales."

5. Being too vague: Be specific about your skills and successes. Numbers often speak louder than words in the sales world.

• Bad example: "I have a good track record in sales."
• Good example: "Over the past two years, I've consistently exceeded my sales targets by at least 20%."

6. Failing to match the company tone: If the company presents itself informally, an overly formal cover letter might feel out of sync. Research the company and adjust your tone accordingly.

7. Not addressing the relevant person: Always try to find a specific contact person. "Dear Hiring Managers" is a last resort, not a first choice of greeting.

Accurate self-presentation is key. So sell yourself just as thoughtfully and passionately as you'd sell a product. With a well-crafted cover letter, you're one step closer to closing the deal on your dream job.

9. Pair your sales cover letter with a resume

Just like a perfectly matched shirt and tie, your sales cover letter and resume make a powerful combination. They have distinct purposes yet complement each other when crafted well.

Here's the difference in a nutshell:

A resume is a factual summary of your skills, experience, and education. It’s a snapshot of your career highlighting the who, what, and where of your professional journey.

A sales cover letter , on the other hand, adds personality to these facts. It’s your opportunity to explain the why and how of your career path. Here, you can tell your story, express motivations, and articulate fit with the company.

Creating a seamless visual experience by using the same design, fonts, and color scheme for both documents is vital. Not only does it provide a sense of cohesion and professionalism, but it also fortifies your personal brand.

Remember, consistency in presentation fosters trust and recognition, both of which are crucial in sales. So, think of your cover letter and resume as a power couple, best when together, yet each holding their own individually.

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10. average salary and job outlook for sales occupations.

According to the most recent data from the Bureau of Labor Statistics (BLS), the average yearly salary for sales professionals was $35,290 in May 2022. This salary reflects a range of sales roles, from retail sales workers to real estate brokers.

While the overall employment in sales occupations is expected to decline from 2022 to 2032, do note that this doesn't close the door to opportunities. Quite the opposite, in fact. An average of about 1.8 million openings are projected to appear each year within the same period.

While market fluctuations can impact sales job availability, the turnover rate in the industry creates constant new opportunities. Regardless of the changing dynamics, sales professionals who can adapt, upskill, and deliver consistently can definitely find promising opportunities.

11. Top job search resources for sales professionals

The journey to landing or advancing in a sales career can be complex and competitive, but you don't have to navigate it alone. A wealth of resources are available to assist, educate, and inspire you. Here are a few suggestions:

• Networking:  Engage with sales professionals in your field and broader industry. Utilize platforms like LinkedIn to make connections. Sign up for industry conferences and seminars. You might learn about unadvertised opportunities or gain valuable insights.
• Professional organizations:  Join a professional body such as The National Association of Sales Professionals . Such organizations often provide training, certifications, and professional development opportunities.
• Job websites:  Leverage websites specifically designed for sales job seekers like SalesHeads.com  and   Rainmakers .
• Continued learning:  Keep expanding your knowledge. Online learning platforms like Coursera , Udacity , and LinkedIn Learning offer sales-specific courses. Remember, in a dynamic field like sales, continuous learning is key.
• Industry publications:  Subscribe to trade magazines and sales-focused publications like Selling Power and Sales and Marketing Management . These provide industry trends, tips, and success stories to learn from.

Remember, your career in sales is a journey of growth and adaptation. Keep exploring, stay curious, and continuously refine your hitting-the-target skills. Sales is about relationships — and that includes the one you have with the industry itself. Connect with it, learn from it, and let it guide you through your career progression.

Sales Cover Letter FAQ

Do i need to customize my sales cover letter for each job application.

Absolutely. Each job posting will have its own unique requirements and company culture. Customizing your cover letter to reflect those specifics shows the hiring manager that you've done your homework and genuinely care about this specific opportunity.

How can I strike the right balance between professionalism and personality in my sales cover letter?

Start by maintaining a professional tone and language throughout. Then, weave in your personality through real-life examples of your achievements, work ethic, and passion for sales. Remember, you want to come across as a real person, not a robot.

Can I use humor in my sales cover letter?

It depends on the company and role. If your research shows a company with a more informal, fun culture, a touch of tasteful, professional humor might work. However, don't force it. Your main objective should always be to present your skills and experiences effectively.

How should I handle a lack of sales experience in my cover letter?

Focus on transferable skills such as communication, negotiation, customer service, and leadership that are relevant to sales. Include examples of these from non-sales positions or situations. Show eagerness to learn and adapt.

What if I can't find the name of the hiring manager to address my cover letter?

If your research doesn't reveal a specific name, you can use a general but professional salutation. Aim for a title-specific greeting like "Dear Sales Team Hiring Manager" over a generic "To whom it may concern."

Julia Gergelova

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

Subcategories

• Account Executive
• Real Estate
• Sales Director
• Salesforce Administrator
• Sales Manager
• Sales Representative

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Sales Cover Letter

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Writing a sales cover letter can be challenging. You’re selling yourself, your skills, and your experience to potential employers. The purpose is to capture their attention, demonstrate how your skills align with the job, and earn a chance to interview. This guide offers various sales cover letter examples and tips on how to write an effective one.

What is a Sales Letter?

A sales cover letter is a document sent with your resume to provide additional information on your skills and experience in sales. It is written to introduce yourself to potential employers while expressing your interest and suitability for the job position.

What is the Best Example of a Salesperson Cover Letter?

Dear [Hiring Manager’s Name],

I am writing to apply for the salesperson position at [Company Name] that was advertised on [Job Board/Company Website]. With over five years of experience in sales, a strong track record in business development, and an ability to meet and exceed sales objectives, I believe that I am an excellent fit for the role.

In my previous role at [Previous Company Name], I managed a wide range of sales activities, from lead generation and conversion to client retention. I was responsible for increasing sales by 35% over a 12-month period, successfully growing my client base and maintaining high levels of customer satisfaction.

I am confident that my strong communication skills, deep understanding of the sales process, and passion for exceeding sales targets make me an excellent candidate for this position.

Thank you for considering my application. I look forward to the opportunity to further discuss how my skills and experiences align with the needs of [Company Name].

Sincerely, [Your Full Name]

Size: 28 KB

Sales Cover Letter Format

A well-structured cover letter can make a significant difference in catching the attention of potential employers. Here’s an example:

1. Salutation: Start with a formal greeting like “Dear [Hiring Manager’s Name]”. If the name is not known, you can use a generic salutation like “Dear Hiring Manager”.

2. Introduction: Introduce yourself and state the position you’re applying for. Mention where you found the job posting.

3. Body: Here, highlight your experiences, skills, and achievements that make you a good fit for the job. Be specific and use quantifiable results if possible.

4. Closing: Express your gratitude for their consideration and your eagerness to discuss your application further. Close with a professional sign-off like “Sincerely” or “Best regards” followed by your full name.

Size: 39 KB

Sales Cover Letter Examples you can Copy & Paste

Sales representative cover letter example.

Dear Hiring Manager,

I’m excited to express my interest in the Sales Representative position at [Company Name] as advertised on [Job Board/Company Website]. As an energetic sales professional with a track record of consistently increasing revenue in previous roles, I believe I am well suited for this position.

At my current position with [Current Company Name], I have consistently exceeded my sales targets by 20% over the last two years. I attribute my success to my strong interpersonal skills, persistent attitude, and a thorough understanding of the sales cycle. My strong ability to forge and maintain client relationships has also greatly contributed to my success in meeting and exceeding sales objectives.

I am confident that I can bring the same level of high performance to your team at [Company Name]. I look forward to the opportunity to discuss how my skills and experiences align with the Sales Representative position at your esteemed organization.

Sales Cover Letter without / No experience Example

Even without direct sales experience, it’s possible to convince a hiring manager of your potential. Here’s a sample letter:

I am thrilled to apply for the entry-level sales position at [Company Name] that was posted on [Job Board/Company Website]. While I may not possess direct experience in sales, I am confident that my transferable skills, quick learning ability, and enthusiasm for the field will enable me to excel in this role.

During my time as a volunteer with [Organization Name], I gained excellent communication and interpersonal skills as I regularly interacted with a diverse set of people. Additionally, my time as a [Previous Role] required a high level of organization and multitasking, both of which are essential skills in a fast-paced sales environment.

I am eager to bring my passion for building relationships and providing excellent service to your sales team. I appreciate your consideration and look forward to discussing my potential contributions further.

Account Executive Cover Letter Example

This letter highlights the candidate’s experience and success in managing client relationships:

I am writing to apply for the Account Executive position at [Company Name] as posted on [Job Board/Company Website]. With three years of experience as an Account Executive, I have honed my skills in sales, client relationship management, and strategic planning.

In my current role at [Current Company Name], I manage a portfolio of over 30 clients, consistently ensuring high levels of customer satisfaction. I am proud to say that I have increased account retention by 15% in the past year alone. I believe my ability to create and nurture long-lasting relationships with clients will be a valuable asset to your team.

Thank you for considering my application. I am eager to potentially bring my strong track record in account management to [Company Name].

B2B Sales Cover Letter Example

An effective B2B sales cover letter needs to showcase your ability to form partnerships and negotiate deals.

I’m writing to express my interest in the B2B Sales position at [Company Name] listed on [Job Board/Company Website]. With over five years of experience in business-to-business sales and a strong track record of success, I am confident that I can contribute positively to your esteemed organization.

At [Current Company Name], I managed to secure contracts with key businesses, increasing our B2B sales by 30% over the last two years. This achievement was possible due to my strong negotiation skills and my ability to build and maintain solid business relationships.

I am excited about the opportunity to contribute to [Company Name] and drive its B2B sales growth. Thank you for considering my application.

Best regards, [Your Full Name]

Business Development Manager Cover Letter Example

A strong cover letter for a Business Development Manager position should highlight strategic thinking and a successful track record of business growth.

I am writing to apply for the Business Development Manager position at [Company Name] as advertised on [Job Board/Company Website]. With over seven years of experience in business development roles, I am skilled at identifying opportunities, negotiating deals, and implementing strategic plans.

During my tenure at [Current Company Name], I initiated partnerships with five industry-leading companies, resulting in a 40% increase in annual revenue. I attribute this success to my analytical skills, proactive nature, and ability to work with cross-functional teams to drive the execution of strategic projects.

I am eager to bring my business development expertise to [Company Name]. Thank you for considering my application.

Size: 26 KB

Sales Consultant Cover Letter Example

This letter can help you convey your abilities as a sales consultant – helping clients meet their sales objectives.

I’m excited to apply for the Sales Consultant role at [Company Name] posted on [Job Board/Company Website]. With a solid background in sales and a passion for consulting, I am certain I can deliver excellent results.

As a sales consultant at [Current Company Name], I’ve consistently helped our clients achieve their sales goals, with several clients witnessing over 25% growth in their sales. My expertise in market analysis, paired with my strong communication skills, allows me to develop effective sales strategies for our clients.

I am eager to bring this same success to the clients at [Company Name]. Thank you for considering my application.

Size: 27 KB

Sales Associate Cover Letter Example

As a Sales Associate, your ability to connect with customers and ensure their satisfaction is paramount. Your cover letter should showcase these skills.

I am applying for the Sales Associate position at [Company Name] as advertised on [Job Board/Company Website]. With my experience in retail sales and my strong communication skills, I am confident in my ability to significantly contribute to your team.

At [Current Company Name], I consistently exceeded sales targets and received the “Employee of the Month” award three times in the past year due to my customer service skills and product knowledge. I am confident that my ability to build customer relationships, coupled with my keen interest in [relevant product or service], would allow me to become a valuable asset to your team.

Thank you for considering my application. I look forward to the possibility of contributing to [Company Name].

Inside Sales Representative Cover Letter Example

Your cover letter for an Inside Sales Representative position should demonstrate your ability to sell over the phone or via email, your understanding of the sales process, and your outstanding communication skills.

I am writing to apply for the Inside Sales Representative position at [Company Name] as advertised on [Job Board/Company Website]. With over three years of experience in inside sales, I am proficient in turning leads into customers.

At [Current Company Name], I managed an average of 60 calls per day, converting 25% of these into customers. My success lies in my strong communication skills and my deep understanding of the sales process, enabling me to effectively identify client needs and deliver compelling product demonstrations.

I am excited about the opportunity to help drive sales at [Company Name]. Thank you for considering my application.

Sales Specialist Cover Letter Example

As a Sales Specialist, your cover letter should reflect your ability to provide detailed information about the products you sell, answer any questions customers might have, and meet sales quotas.

I am excited to apply for the Sales Specialist position at [Company Name] as advertised on [Job Board/Company Website]. With five years of experience in specialized sales and a proven track record of exceeding targets, I am confident I can contribute to your team.

In my current role at [Current Company Name], I exceeded my sales targets by at least 20% every quarter for the last two years. This was achieved by leveraging my extensive product knowledge and my ability to build strong customer relationships, often leading to repeat business.

I am eager to bring my sales expertise to [Company Name] and help drive your team’s sales performance. Thank you for considering my application.

Sales Director Cover Letter Example

For a Sales Director position, your cover letter should highlight your leadership skills, strategic planning abilities, and track record of driving sales growth.

I’m writing to express my interest in the Sales Director position at [Company Name], as listed on [Job Board/Company Website]. My successful background in sales leadership and strategic market planning makes me an ideal candidate for this role.

At my current company, [Current Company Name], I led a sales team of 15 professionals, resulting in a 30% revenue increase over two years. I believe this growth is a direct result of my efforts in strategic market planning, competitor analysis, and team leadership.

I’m excited to bring my skills and experiences to [Company Name] and contribute to your future success. Thank you for considering my application.

Sales Fresher Cover Letter Example

When you’re just starting in sales, your cover letter should emphasize your eagerness to learn, relevant coursework or internships, and any sales-related skills you’ve gained so far.

I am excited to apply for the entry-level sales position at [Company Name], as advertised on [Job Board/Company Website]. As a recent graduate with a degree in Business Administration, and a passion for sales and marketing, I am eager to start my career in this field.

During my time at [University Name], I took multiple courses in sales and marketing and completed an internship at [Company Name], where I learned about prospecting, lead generation, and client relationship management. I believe these experiences have prepared me for a successful career in sales.

I am enthusiastic about the opportunity to contribute to your team and learn from the best in the industry. Thank you for considering my application.

Entry Level Sales Cover Letter Example

For an entry-level sales position, your cover letter should focus on any relevant experiences and transferable skills that can be applied to a sales context.

I am applying for the Entry-Level Sales position at [Company Name] as posted on [Job Board/Company Website]. While I may be new to the sales industry, I am eager to apply my strong communication and problem-solving skills to a sales context.

During my time as a [Previous Job Title] at [Previous Company Name], I honed my customer service skills, and regularly received positive feedback from customers. I am confident that these skills will allow me to quickly build rapport with potential clients and meet sales targets.

I am excited about the opportunity to start my sales career at [Company Name]. Thank you for considering my application.

Medical Sales Cover Letter Example

For a Medical Sales position, your cover letter should highlight your knowledge in medical equipment and healthcare trends, along with your persuasive selling skills.

I am excited to apply for the Medical Sales Representative position at [Company Name], as posted on [Job Board/Company Website]. With a background in biomedical science and a proven track record in the sales sector, I am confident in my ability to contribute positively to your team.

In my current role at [Current Company Name], I have achieved a 25% increase in sales by leveraging my knowledge of medical technology and building strong relationships with healthcare providers. I understand the importance of staying updated with the latest healthcare trends and medical advancements, and I believe this awareness has contributed to my success in sales.

I am eager to bring my sales expertise and medical knowledge to [Company Name]. Thank you for considering my application.

Outside Sales Cover Letter Example

An Outside Sales cover letter should show your ability to build client relationships, your understanding of the sales territory, and your resilience in the face of rejection.

I am writing to apply for the Outside Sales Representative role at [Company Name], as advertised on [Job Board/Company Website]. With my extensive experience in outside sales and a deep understanding of the [specific area] territory, I am confident I can contribute to your team.

In my current role at [Current Company Name], I have consistently exceeded sales targets, even in highly competitive markets. My success lies in my ability to build strong relationships with clients and my resilience in the face of rejection.

I am excited to bring my skills and experience to [Company Name] and contribute to your future success. Thank you for considering my application.

Retail Sales Cover Letter Example

A Retail Sales cover letter should highlight your customer service skills, knowledge of product features, and ability to meet sales targets.

I am applying for the Retail Sales Associate position at [Company Name], as advertised on [Job Board/Company Website]. Having worked in retail for [number of years], I am well-versed in providing top-notch customer service and achieving sales targets.

During my time at [Previous Company Name], I was responsible for explaining product features to customers, managing inventory, and consistently meeting sales targets. I believe my strong communication skills and attention to detail make me a strong fit for your team.

I am eager to contribute to your team and help [Company Name] achieve its sales goals. Thank you for considering my application.

Medical Device Sales Cover Letter Example

In a Medical Device Sales position, your cover letter should emphasize your expertise in medical devices, sales acumen, and ability to foster client relationships.

I’m excited to apply for the Medical Device Sales Representative role at [Company Name], as listed on [Job Board/Company Website]. My experience in the medical device industry and my skills in cultivating client relationships make me an excellent fit for this position.

In my current role at [Current Company Name], I have consistently met and exceeded sales goals, driving a 30% increase in medical device sales. I believe my deep understanding of the medical device industry, combined with my persuasive sales techniques, will allow me to contribute significantly to your sales team.

Software Sales Cover Letter Example

For a Software Sales position, your cover letter should demonstrate your knowledge of software products and your ability to sell complex solutions.

I’m writing to apply for the Software Sales Representative role at [Company Name] as posted on [Job Board/Company Website]. I bring a deep understanding of software solutions, coupled with a proven track record in sales.

At my current position with [Current Company Name], I have excelled in selling complex software solutions, consistently exceeding sales targets by 20%. My success can be attributed to my ability to understand client needs and provide effective software solutions to address them.

I am eager to bring my software sales expertise to [Company Name] and contribute to your future success. Thank you for considering my application.

Sales Manager Cover Letter Example

A Sales Manager cover letter should highlight your leadership skills, ability to meet sales targets, and experience managing a team.

I am interested in the Sales Manager position at [Company Name] listed on [Job Board/Company Website]. With my extensive experience in sales leadership and proven ability to meet and exceed sales targets, I am confident I can make a significant contribution to your team.

In my current role as Sales Manager at [Current Company Name], I have led a team of 10 sales representatives to exceed sales targets by 15% over the past year. My leadership style focuses on fostering a supportive team environment while encouraging individual accountability.

I look forward to the opportunity to bring my leadership skills and sales expertise to [Company Name]. Thank you for considering my application.

Saas Sales Cover Letter Example

Applying for a SaaS Sales position, your cover letter should highlight your knowledge of SaaS products and your ability to sell subscription-based software.

I am thrilled to apply for the SaaS Sales Representative role at [Company Name], as advertised on [Job Board/Company Website]. With a strong background in software sales and a deep understanding of SaaS products, I am confident I would be a strong addition to your team.

In my present role at [Current Company Name], I have consistently met and exceeded sales targets for our SaaS offerings, resulting in an annual increase of 25% in sales. My ability to understand client needs and tailor SaaS solutions to meet these needs has been key to my success.

Thank you for considering my application. I am eager to bring my sales acumen and SaaS expertise to [Company Name].

Medical Representative Sales Cover Letter Example

When applying for a Medical Representative Sales position, your cover letter should emphasize your knowledge of the medical industry and your skills in selling medical products or services.

I am writing to apply for the Medical Sales Representative position at [Company Name], as listed on [Job Board/Company Website]. I have a thorough understanding of the medical industry and a proven track record in selling medical products and services.

In my current role at [Current Company Name], I have consistently achieved and often exceeded my sales targets, driving an increase in sales by 30% over the past year. My success can be attributed to my in-depth knowledge of the medical industry and my skill in establishing strong relationships with healthcare professionals.

I am excited about the opportunity to contribute to the sales team at [Company Name] and look forward to discussing my qualifications further.

Sales Rep Cover Letter Example

For a Sales Representative position, your cover letter should illustrate your sales experience, ability to understand customer needs, and track record of achieving sales goals.

I am applying for the Sales Representative position at [Company Name] posted on [Job Board/Company Website]. My proven record of successfully achieving sales targets, along with my strong communication skills, makes me the ideal candidate for this position.

As a Sales Representative at [Current Company Name], I consistently met or exceeded sales targets, resulting in a 20% growth in sales during my tenure. I attribute my success to my ability to understand customer needs and provide them with the right products and services.

I am eager to bring my sales skills and customer service experience to your team at [Company Name]. Thank you for considering my application.

Entry Level Sales Person Cover Letter Example

Even for an entry-level sales role, it’s crucial to highlight your understanding of the sales process, any relevant education or internship experiences, and your willingness to learn.

I am excited to apply for the Entry Level Sales position at [Company Name] as advertised on [Job Board/Company Website]. With a solid foundation in business and marketing from my [degree/internship/volunteer experience] and a strong desire to learn and grow, I am confident I can contribute to your sales team.

During my [degree/internship/volunteer experience] at [University/Company Name], I gained a deep understanding of the sales process, customer relationship management, and market research, all of which I am eager to apply in a practical sales role.

I am excited about the opportunity to learn from the experienced sales team at [Company Name] and to contribute to your ongoing success. Thank you for considering my application.

How do you Write a Cover Letter for a Sales Professional?

When writing a cover letter for a sales professional role, follow these steps:

1. Start with a professional header and salutation: Include your name, contact information, and the date at the top of the letter, and address the hiring manager by name.

2. Opening Paragraph: Briefly introduce yourself and state the job you’re applying for. Mention where you found the job posting.

3. Body of the letter: In one or two paragraphs, describe your relevant experience, skills, and achievements. Make sure to quantify your accomplishments with numbers, such as the percentage you increased sales by at a previous job.

4. Closing Paragraph: Conclude by expressing enthusiasm for the job and the company, and express desire for an interview.

5. Formal Closing: Close the letter with a formal sign-off like “Best regards” or “Sincerely,” followed by your full name.

Tips for Sales Person Cover Letter

1. Customize your cover letter: Tailor your cover letter for each job application. Show that you understand the company and role you’re applying for by mentioning specifics about both.

2. Highlight sales achievements: Use numbers to quantify your sales achievements, such as by what percentage you increased sales at a previous job.

3. Show you understand the product or industry: If you’re experienced in selling a particular type of product or in a specific industry, make sure to mention this.

4. Keep it concise and organized: A cover letter should be no longer than one page. Make sure it’s well-organized and gets straight to the point.

5. Proofread: Double-check your cover letter for any grammar or spelling mistakes. First impressions matter, and a well-written, error-free letter can help make a good one.

In conclusion, a well-crafted cover letter can set you apart from other candidates. It’s your chance to show the hiring manager why you’re the best person for the sales job, so make sure it presents you in the best possible light.

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Sales Manager Cover Letter Sample

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Table of Contents

Best Sales Manager Cover Letter

What is the Sales Manager cover letter?

Why do Sales Manager cover letters matter?

• Structure of the Product Manager cover letter

How to write a great Sales Manager cover letter?

Sales Manager Cover Letter Example Tips

Whenever a job seeker applies for a Sales Manager role in a new company, he/she must signal their value through multiple mediums. While the Sales Manager resume will be the most well-known part of the Sales Manager job application, but, do consider the Sales Manager cover letter equally important for landing a job. Writing a great Sales Manager cover letter plays an important role in your job search journey.

Many employers no longer ask for cover letters these days, whereas, many employers still ask for cover letters from job seekers. And if you are sending an email to the recruiting team to apply, your email itself acts as a cover letter.

An engaging Sales Manager cover letter can help you grab an employer's attention, which can lead to landing an interview for a job. Before creating a job-winning cover letter that really works for you, you need to know what content and format are to be used. Check out our perfect Sales Manager cover letter example and start creating one for you on our easy to use cover letter builder.

When writing a Sales Manager cover letter, always remember to refer to the requirements listed in the job description of the job you're applying for. Highlight your most relevant or exceptional qualifications to help employers see why you stand out from other candidates and are a perfect fit for the role.

CV Owl's Sales Manager cover letter example will guide you to write a cover letter that best highlights your experience and qualifications. If you're ready to apply for your next role, upload your document on CV Owl for a review service to make sure it doesn't land in the trash.

Here we will discuss what a cover letter is, how to write a cover letter, why it matters for your job search, and what its structure should look like.

Must Read: How to Write a Cover Letter & Cover Letter Writing Tips explained

A cover letter is a narrative about who you are and why the recruiter should invest time in evaluating you, rather investing in other candidates. You need to showcase that you're the right fit for that specific job opening. It's important to always remember that the role of the cover letter is to share a narrative which is completely different from a resume for your job application.

Whereas, the Sales Manager resume should highlight all your quantitative values where you need to prove your worth through concrete numbers. Your Sales Manager cover letter should be different from your resume where you need to demonstrate a story about yourself in a way that your resume will never be able to do so. Alternatively, students who study web development can ask for Python assignment help at AssignmentCore whose experts handle various projects in Python language.

Your resume acts as a demo video for employers, which includes quick hits and stats on why you are the best solution whereas your cover letter acts like a customer testimonial white paper. Make it sound like an in-depth discussion with a couple of concrete and impactful experiences that bring you to life as a human being.

Check out professional cover letter templates at CV Owl's cover letter directory and you can use those templates for free for creating your Sales Manager cover letter using our professional cover letter builder.

Must Read: How to Get Your Cover Letter Noticed by Employers

The cover letter is kind of a test for you. It tests to see whether you can craft a compelling narrative about yourself. By testing your cover letter writing abilities, the company is trying to assess whether or not you would be able to craft compelling narratives on behalf of that company in the future.

Many companies will let you optionally attach a cover letter along with your application. If you take this as a challenge for yourself and do so, it will showcase your firm commitment to the company, and allows you to tell a story about yourself as a leader and as a collaborator. A solid cover letter will leave a long-lasting impression in the recruiters mind and will help make you stand out from other candidates.

And here's the most important reason of all: the process involved is more important than the output. When you get into the cover letter writing process, you're compelled to figure out the story about yourself, and how you are the best solution for the company's pain.

You're advised to conduct pre-interview research about the company so that you know exactly what you're meant to tackle, and you know exactly how to position yourself throughout the interview. Once you've written your Sales Manager cover letter, you'll have a mental reference point about how you want to talk about yourself across all of your interviews, and that's incredibly valuable!

Must Read: Things you need to know before start writing a Cover Letter

Structure of the Sales Manager cover letter

The most effective and impact making cover letters consists of three core parts.

The first part is the introduction. The first paragraph should include the following key details: which company you're applying to, what role you're applying to, and a summary of how you will add value to the company.

Many cover letters fail to mention either the job title or the name of the company. This provides a clear indication to the employer that you're using the same cover letter for many companies, which further indicates that you aren't serious enough or you don't care enough about making a good impression. If this is the case, it's better to not write a cover letter at all! And, always make sure you're sending the right cover letter to the right company.

Most of the time, applicants take advantage of cover letter examples or cover letter samples , and forget to clean it up. You need to ensure that you've put in all the hard work in personalization of your cover letter - be professional!

It shouldn't really be about you - rather, it should be about how you're excited about what the company is doing, and about how you're the perfect fit to solve their needs. And if you feel that you can't directly address the job requirements on the company website, you may need to consider applying for a different role instead.

The second part is the narrative. The second paragraph includes your story where you tell about yourself, and where you showcase that your past experiences have made you capable enough to be the best suited candidate available for that specific position.

Use it to address questions that might come up in an interview, such as “what was your proudest moment”, “how did you overcome failure”, and “tell us about a time when you took an initiative from start to end successfully.”

Always remember to customize your cover letter to the specific employer and the specific role that you're applying for rather than using a standard one for all which lands in the bin.

Finally, the last part is the conclusion. In the last & closing paragraph, summarize what value addition you'll bring to the company and why you're the perfect fit for the specific role. Express your excitement about being a part of the team in the near future. Remind them that they should reach out to you to schedule an interview so that they can learn more about how you're the best person to solve their problems.

With a cover letter created with the above structure, you're definitely gonna leave a solid impression that will grab the attention of hiring managers which significantly increases your chances of getting a job interview.

Must Read: Tips for Customizing your Cover Letter

Before you write a single word of your cover letter, you must first prepare your thoughts and pen down on a blank paper.

Ask questions to yourself like: What are your strengths? Where do you stand as a Sales Manager? Which of your work experiences is the best so far for the companies you've worked with?

Similarly, conduct research on the company . What is their product, their competitors, their mission, and what is their culture? What problem statement are they trying to solve with the Sales Manager role that you're applying to?

So now you must be having 2 stories - one for you and the other of the company. Write down both the stories on a paper. Review your two stories and your pre-interview research, and use that to hammer out your introduction and your conclusion. !

Now bring the whole thing down to a single page eliminating all the unnecessary and unrequired stuff. When the hiring managers assess your cover letter or your resume, they do not evaluate you on the basis of your sum of your experiences but on the average of your experiences. Hence, try to eliminate or cut out every single irrelevant word you've put in as it's gonna bring down the averages of your experience.

One of the simple ways to make sure that your cover letter stands out from the numerous other candidates' cover letters is to personalize your cover letter which helps you grab the hiring manager's attention. Express your enthusiasm about the job showcasing why you're the perfect fit for that specific role and how excited you are to be the part of the team.

Make use of the job description to which you are applying for which will help you to write a cover letter that clearly demonstrates how your skills, experience, or background make you the best available candidate to be a Sales Manager for the company. You should demonstrate exactly how much you are interested in the organization and the position, showing that you are able to meet the needs of the company.

Don't forget to learn about the organization. Take some time out to peruse the company's website and learn their values, mission, and then incorporate that information in your cover letter. Let the recruiters know how you came across this position and detail how your ideals are in line with the organization's goals and how your plans for your career can benefit their objectives.

Always make sure you only focus on the skills in the cover letter which the organisation demands and have highlighted in their job description. Specifically, the ones that are listed as being required separately, do not forget to put them in. Give a brief on these skills by offering concrete examples of how you are using or have used them with any success story(if any).

Proofreading & Iterating - Once you're finished writing your cover letter, edit your cover letter and ask for the feedback from your friend or of you have any consultant/mentor, and repeat this process until you and your reviewer agree and are satisfied that you are the best fit for the job from all other candidates that are applying. Learn to use grammarly .

Key points to remember - don't worry too much about the salutation or the greeting. It doesn't matter whether you use "dear sir or madam" or "dear hiring manager" or "to whomsoever it may concern" - the ultimate goal is to demonstrate that you're the stand out candidate out of everyone who's applying for that job posting. Just focus on the core value that you're bringing to the company! If you experience difficulty in composing your cover letter professionally, you can hire an essay writer at CustomWritings to have your cover letter or job application paper written from scratch.

Must Read: Things to remember while sending a Cover Letter

Even with a use of a cover letter sample or template, sometimes it can get even more trickier to make a perfect cover letter. Below listed are some tips to keep in mind when writing your Sales Manager cover letter.

• Use a proper cover letter format (one-inch margins, line spacing of 1.15, and an 11pt or 12pt classic font).
• Always have an attractive yet professional cover letter header.
• Show you're the best for the position and explain why you want to be part of the company and the value you will bring.
• Always remember to provide your contact information (e.g. phone number and email address), and if possible add a link to your LinkedIn profile which brings more professionalism.
• Do not add or share other social media links such as Instagram, Twitter, or Facebook.
• Always proofread your cover letter before sharing with hiring managers. Double check for any typos or grammatical errors. Spell check is your best friend here! Use grammarly!

Make note of these key points and remember that you're selling yourself to not only the hiring manager but also the company.

Must Read: Avail Professional Cover Letter Writing Services

Your Sales Manager cover letter is an opportunity for you to tell your story, without being stuck in the formatting constraints of the Sales Manager resume. Make use of this chance and let the hiring managers know why you're the best fit for the role!

Start with an attention grabbing introduction, followed by your key narratives as you were answering an interview question . Make sure that your key narratives focus on the pain of the company and how you can take them out of it. Conclude with a conclusion summarizing your value proposition and expresses your excitement about the role.

Notice how your cover letter answers multiple Sales Manager interview questions. It should answer the questions “tell me about yourself,” “what are your strengths”, “tell me about a time when you led an initiative”, and “tell me about a time when you overcame a challenge.” If you know how to write a good cover letter , you know how to crack a solid portion of the interview process too!

As you write more and more cover letters, you'll find that you've become better at positioning yourself as a product.

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