the body of a persuasive speech should contain

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Persuasive Speech

Persuasive Speech Outline

Persuasive Speech Outline - Samples, Format, and Writing Tips

12 min read

Components of a Persuasive Speech Outline

A persuasive speech aims to convince the audience of a specific point of view. Creating an outline helps in organizing thoughts and arguments.

It ensures that every point, supporting evidence, and counterarguments are considered and presented systematically.

Let's look into the components of a persuasive speech outline, specifically, the introduction, body, and conclusion.

Persuasive Speech Introduction Outline

The introduction of your persuasive speech is your opportunity to make a strong first impression and capture your audience's attention.

Its primary purpose is to set the stage for the speech and introduce the topic in an engaging way.

Here's how to craft an effective introduction:

Hook Your Audience: Start with a hook that captures your audience's attention, like a quote, a shocking fact, a thought-provoking question, or a captivating story related to your topic.
Thesis Statement: After the hook, clearly state your thesis statement , a concise, one-sentence declaration of your main argument or the central message of your speech.
Overview of Main Points: End the introduction by briefly outlining the main points you'll cover in the body of your speech, giving your audience a roadmap of what to expect.

Let’s take a look at the example of this section in a speech:

Persuasive Speech Body Outline

The body of your persuasive speech outline is where you present your main points and supporting evidence to make a compelling case for your argument.

Here's how to effectively organize and structure this section:

Main Points: List your main arguments, with each one contributing to your overall message. Each point should be distinct and significant.
Supporting Evidence: For each main point, provide supporting evidence, including facts, statistics, examples, expert opinions, or personal anecdotes that reinforce your arguments.
Logical Organization: Arrange your main points logically, with the most persuasive ones coming first to guide your audience through your speech smoothly.

Let’s take a look at how this section will look in a speech:

Persuasive Speech Conclusion Outline

The conclusion of your persuasive speech outline serves the crucial role of bringing your speech to a memorable and impactful close.

Here's how to craft an effective conclusion:

Restate Thesis and Main Points: Start the conclusion by restating your thesis and summarizing your main points to remind your audience of your key arguments.
Compelling Closing Statement: End with a compelling closing statement, such as a thought-provoking remark, a call to action, a rhetorical question, or a memorable quote that ties back to your topic and leaves your audience pondering.

Here is how it will look in the speech outline:

Persuasive Speech Outline Examples

Let’s take a look at an example of a persuasive speech outline to give you a better idea of the structure:

View this persuasive speech outline middle school:

Here are some amazing outline examples that you can refer to ensure you are on the right track:

Persuasive Speech Outline MLA Format

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Check out more persuasive speech examples to have a better idea of structuring your speech!

Writing Tips for Creating Persuasive Speech Outlines

When it comes to delivering a persuasive speech, the foundation of your success lies in your speech outline.

Here are some writing tips to help you create a compelling and persuasive speech outline:

Choose a Topic of Your Interest:

Select a persuasive speech topic that genuinely interests and inspires you as it will make your speech more persuasive.

Identify the Type of Speech:

Knowing the type of persuasive speech you are delivering is crucial. It helps in structuring your outline and shaping your arguments accordingly.

Address Controversy or Debate:

Topics that involve controversy or ongoing debates often make for persuasive speeches. Presenting different viewpoints and then arguing for your perspective can engage your audience and make your speech more compelling.

Consider Your Audience:

Think about your target audience's interests, beliefs, and values. Your topic should resonate with them. Tailor your message to address their concerns and align with their perspectives.

Focus on a Clear and Specific Issue:

A well-defined and specific topic is more persuasive than a broad or vague one. Narrow down your subject to a particular issue or aspect that you can thoroughly address within the allotted time.

Research and Gather Information:

Ensure that there is enough credible information available on your chosen topic. A well-researched speech with supporting evidence is more persuasive.

Organize Your Main Points Logically:

Arrange your main points in a logical order that builds your argument effectively. This helps your audience follow your reasoning and enhances the persuasiveness of your speech.

Create Engaging Transitions:

Use smooth transitions between sections to maintain the flow of your speech. This helps keep your audience engaged and ensures your arguments are coherent.

Mistakes to Avoid in Persuasive Speech Outlines

While crafting a persuasive speech outline, it's equally important to be aware of common mistakes that can hinder your effectiveness.

Avoiding these common mistakes will help you create a more persuasive and engaging speech:

Lack of Clarity:

Ensure that your outline defines your main goal and message, making it easy for your audience to understand your intent.

Overloading with Information:

Providing too much information can overwhelm your audience. Stick to the key points and avoid overwhelming your listeners with excessive data, details, or statistics.

Weak or Generic Introduction:

A lackluster or generic introduction can fail to capture your audience's attention. Aim for a strong and engaging start that piques the interest or emotions of the audience.

Neglecting Counterarguments:

Ignoring opposing viewpoints can make your speech appear one-sided. Address counterarguments and offer strong counterpoints to strengthen your position and credibility.

Ignoring Your Audience's Perspective:

Ensure that your speech addresses their needs and concerns, making it more relevant and persuasive to them.

So there you have it!

We’ve covered the components of a persuasive speech outline in detail.

By using the tips in this blog, you can create structured and engaging outlines. The introduction, body, and conclusion all come together to captivate your audience and make a lasting impression.

Still need help writing your speech? Ask us to do my essay online , and we’ll take care of it for you. Our expert writers are skilled at crafting powerful speeches and outlines.

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Frequently Asked Questions

How do you structure a persuasive speech.

A persuasive speech is typically structured into three main parts: introduction, body, and conclusion. In the introduction , capture the audience's attention with a hook, introduce your topic, and state your thesis. In the body , present your main points logically, supported by evidence, and address counterarguments. Use transitions to maintain flow. In conclusion , summarize your key points, restate your thesis, and end with a strong call to action.

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Module 10: Persuasive Speaking

Structure of a persuasive speech, learning objectives.

Identify characteristic structures of a persuasive speech.

In many ways, a persuasive speech is structured like an informative speech. It has an introduction with an attention-getter and a clear thesis statement. It also has a body where the speaker presents their main points and it ends with a conclusion that sums up the main point of the speech.

The biggest difference is that the primary purpose of an informative speech is to explain whereas the primary purpose of a persuasive speech is to advocate the audience adopt a point of view or take a course of action. A persuasive speech, in other words, is an argument supported by well-thought-out reasons and relevant, appropriate, and credible supporting evidence.

We can classify persuasive speeches into three broad categories:

The widely used pesticide Atrazine is extremely harmful to amphibians.
All house-cats should be kept indoors to protect the songbird population.
Offshore tax havens, while legal, are immoral and unpatriotic .

The organizational pattern we select and the type of supporting material we use should support the overall argument we are making.

The informative speech organizational patterns we covered earlier can work for a persuasive speech as well. In addition, the following organization patterns are especially suited to persuasive speeches (these are covered in more detail in Module 6: Organizing and Outlining Your Speech):

Causal : Also known as cause-effect, the causal pattern describes some cause and then identifies what effects resulted from the cause. This can be a useful pattern to use when you are speaking about the positive or negative consequences of taking a particular action.
Problem-solution : With this organizational pattern, you provide two main points. The first main point focuses on a problem that exists and the second details your proposed solution to the problem. This is an especially good organization pattern for speeches arguing for policy changes.
Problem-cause-solution: This is a variation of the problem-solution organizational pattern. A three-step organizational pattern where the speaker starts by explaining the problem, then explains the causes of the problem, and lastly proposes a solution to the problem.
Comparative advantage : A speaker compares two or more things or ideas and explains why one of the things or ideas has more advantages or is better than the other.
Monroe’s motivated sequence : An organizational pattern that is a more elaborate variation of the problem-cause-solution pattern. We’ll go into more depth on Monroe’s motivated sequence on the next page.
Structure of a Persuasive Speech. Authored by : Mike Randolph with Lumen Learning. License : CC BY: Attribution

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How to Write and Structure a Persuasive Speech

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The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.

You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."

As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."

A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.

Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.

Writing the Text

The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.

Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."

After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:

How many times have you been late for school?
Does your day begin with shouts and arguments?
Have you ever missed the bus?

Or your hook could be a statistic or surprising statement:

More than 50 percent of high school students skip breakfast because they just don't have time to eat.
Tardy kids drop out of school more often than punctual kids.

Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:

Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.

Add the solution:

You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.

Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:

Bad moods caused by morning chaos will affect your workday performance.
If you skip breakfast to buy time, you're making a harmful health decision.
(Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.

After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.

Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.

Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:

We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.

Tips for Writing Your Speech

Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
Use simple statistics. Don't overwhelm your audience with confusing numbers.
Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
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If you think of your persuasive writing as going out to a restaurant, then your introduction is the menu, because it shows you what is coming to you. The conclusion is the bill, showing what you just digested, and the body is the meat and potatoes. The body is where all the points are, where all your information is, and where you make your arguments of why you want the reader to come over to your side.

Paragraphs in your body should number about four in total. Each paragraph should cover the main point you are using to back up your argument and idea. In each paragraph, you need to have three to four smaller points that defend the larger point of the paragraph. To understand how this will look, we will break it down:

First sentence. This carries your main point of the paragraph.
Second sentence. This contains the minor point that backs up the major point of the paragraph.
Third sentence. This contains the second minor point that backs up the major point of the paragraph.
Fourth sentence. This contains the third minor point of the major point of the paragraph.
Fifth sentence. This is the sentence that is the transition to your next point in the next paragraph.

In the body, you are supporting your thesis with those paragraphs. The body is proof that you have researched all the information and you have examined the topic completely. All the facts and figures of your persuasive argument are going to be in the body. For example, if you are going to be talking about how you deserve a raise in the persuasive letter body, then you are going to need to outline the statistics of why you deserve the raise. You will mention how few sick days you have taken, the rising cost of living, and the growing revenues of the company in the body. In fact, each paragraph can be centered on the major point of one fact or figure.

First, you need to have a statement of facts, which can include summaries concerning the problem you are discussing. It is in this part of the body that you should support all the information without stating your point of view, or trying to get the reader to agree with you.

Next, remind the reader of events or emotive illustrations that show the significance of the topic you are talking about. This should be quite clear and vivid, but brief. Do not obscure any of the information in this paragraph otherwise you could hurt your case. If you are looking for a raise by sending a persuasive letter to your boss, then this is where you will evoke emotions about how you care about the company, the raises you have received in the past, and even what the boss would do if they were in your situation.

Once you have gone through the facts in the previous paragraph, you should prove your thesis with arguments. This is the longest part of your body and it is essentially the central part of your persuasive argument. Your reader will already be paying attention, due to the previous paragraph where you detailed the facts and emotions behind your thesis. Now you show them why your position concerning your point of view is the right one, and that it should be accepted by those reading your persuasive argument.

In the next paragraph, you need to prove that the opposing argument is wrong. This is one of the most difficult parts of the body, because you have to not only prove the person reading the persuasive argument is wrong, but you have to do it in a respectful way that won't offend the reader by how you word the sentences. You should take your time writing this and really look at it from the other person's point of view. When you do this right, your reader will actually agree with what you are saying before realizing that they just blew their own argument out of the water.

Your conclusion is very important to your entire persuasive argument, because a conclusion that stays in your reader's mind will help you convince them that your point of view is the right one.

Your conclusion is an integral part of your persuasive writing. By essentially tying everything up in the end, you greatly increase the effectiveness of your argument. Your conclusion needs to be memorable and thought-provoking. You want the reader to put your persuasive essay down and think about what you wrote, what you said, and begin to realize why you may be right.

Here are a few tips that can help you with your conclusion and winning argument.

Your introduction and conclusion are the bread of your persuasive sandwich. The body is the ham between the slices of bread. Like the bread, your introduction and conclusion should be similar to each other, in a way, mirror images of each other. In your conclusion, you are working to remind the reader about what you said in your thesis statement. You are not wasting your time with the conclusion; you are getting right down to work showing why you proved your thesis statement in the body. All this is done in the conclusion.

Like you did with your introduction, where you wrote several different introduction types depending on your strategy, you can do the same with your conclusion. You should write several conclusions to see which one works best with what you wrote in the introduction and body. You want to make sure your conclusion doesn't contradict anything that you said in the body.

In the conclusion, you should restate your thesis statement, reworded slightly, and then you should go over the main points in your body. The reason that you go over the main points of the body in the conclusion is because you want the reader to recall those main points of your position. When you watch commercials, they will often say the name of the product over and over. This is done because humans learn through repetition. By repeating something, it is more likely that what you said will stick in the reader's mind, and therefore, there is a greater chance they will side with your position.

Another way to conclude your persuasive letter is to write a personal comment in it, or even a call to action. The types of things you could include in this last part of your conclusion are:

"With a raise, my productivity will go up and by extension, the productivity of my entire department."
"Would you work harder for more money? Or harder for less money?"
"With your signature on the forms I have provided, you will see the productivity of the department increase."

Generally, the last line of your conclusion is called the tag line and it is important that you give it special attention. Other forms of tag lines that we know of include the tag line of movies. Generally these tag lines are written in such a way as to entice you to want to see the movie. The same holds true with the conclusion. Using the tag line there are three important things that it must do in your persuasive letter:

It must make the reader agree with you, or at least be better disposed to agreeing with you.
It must magnify the points you made in the body.
It puts your readers in the proper mood to agree with you.

Lastly, to make your conclusion the most effective that it can be, it should accomplish the following tasks:

It will remind the reader about the most important parts of your conclusion.
It will creatively restate the main idea of your essay, which is your position and what you want the reader to agree with.
It will leave the reader more interested in the idea that you are trying to convince them to support.
It brings up a call to action for the reader.

Your conclusion is very important, so take the time to word it the best way possible. A strong conclusion has the ability to fulfill your persuasive writing completely and make a large impact on your reader.

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the body of a persuasive speech should contain

Chapter 10 Creating the Body of a Speech

In a series of important and ground-breaking studies conducted during the 1950s and 1960s, researchers started investigating how a speech’s organization was related to audience perceptions of those speeches. The first study, conducted by Raymond Smith in 1951, randomly organized the parts of a speech to see how audiences would react. Not surprisingly, when speeches were randomly organized, the audience perceived the speech more negatively than when audiences were presented with a speech with clear, intentional organization. Smith also found that audiences who listened to unorganized speeches were less interested in those speeches than audiences who listened to organized speeches. Smith, R. G. (1951). An experimental study of the effects of speech organization upon attitudes of college students. Speech Monographs, 18 , 292–301. Thompson furthered this investigation and found that unorganized speeches were also harder for audiences to recall after the speech. Basically, people remember information from speeches that are clearly organized—and forget information from speeches that are poorly organized. Thompson, E. C. (1960). An experimental investigation of the relative effectiveness of organizational structure in oral communication. Southern Speech Journal, 26 , 59–69. A third study by Baker found that when audiences were presented with a disorganized speaker, they were less likely to be persuaded, and saw the disorganized speaker as lacking credibility. Baker, E. E. (1965). The immediate effects of perceived speaker disorganization on speaker credibility and audience attitude change in persuasive speaking. Western Speech, 29 , 148–161.

These three very important studies make the importance of organization very clear. When speakers are not organized they are not perceived as credible and their audiences view the speeches negatively, are less likely to be persuaded, and don’t remember specific information from the speeches after the fact.

We start this chapter discussing these studies because we want you to understand the importance of speech organization on real audiences. If you are not organized, your speech will never have its intended effect. In this chapter, we are going to discuss the basics of organizing the body of your speech.

10.1 Determining Your Main Ideas

Learning objectives.

Revisit the function of a specific purpose.
Understand how to make the transition from a specific purpose to a series of main points.
Be able to narrow a speech from all the possible points to the main points.
Explain how to prepare meaningful main points.

When creating a speech, it’s important to remember that speeches have three clear parts: an introduction, a body, and a conclusion. The introduction establishes the topic and whets your audience’s appetite, and the conclusion wraps everything up at the end of your speech. The real “meat” of your speech happens in the body. In this section, we’re going to discuss how to think strategically about the body of your speech.

We like the word strategic because it refers to determining what is important or essential to the overall plan or purpose of your speech. Too often, new speakers just throw information together and stand up and start speaking. When that happens, audience members are left confused and the reason for the speech may get lost. To avoid being seen as disorganized, we want you to start thinking critically about the organization of your speech. In this section, we will discuss how to take your speech from a specific purpose to creating the main points of your speech.

What Is Your Specific Purpose?

Before we discuss how to determine the main points of your speech, we want to revisit your speech’s specific purpose, which we discussed in detail in Chapter 6 "Finding a Purpose and Selecting a Topic" . Recall that a speech can have one of three general purposes: to inform, to persuade, or to entertain. The general purpose refers to the broad goal for creating and delivering the speech. The specific purpose, on the other hand, starts with one of those broad goals (inform, persuade, or entertain) and then further informs the listener about the who , what , when , where , why , and how of the speech.

The specific purpose is stated as a sentence incorporating the general purpose, the specific audience for the speech, and a prepositional phrase that summarizes the topic. Suppose you are going to give a speech about using open-source software. Here are three examples (each with a different general purpose and a different audience):

In each of these three examples, you’ll notice that the general topic is the same—open-source software—but the specific purpose is different because the speech has a different general purpose and a different audience. Before you can think strategically about organizing the body of your speech, you need to know what your specific purpose is. If you have not yet written a specific purpose for your current speech, please go ahead and write one now.

From Specific Purpose to Main Points

Once you’ve written down your specific purpose, you can now start thinking about the best way to turn that specific purpose into a series of main points. Main points The series of key ideas that you develop to help your audience understand your specific purpose. are the key ideas you present to enable your speech to accomplish its specific purpose. In this section, we’re going to discuss how to determine your main points and how to organize those main points into a coherent, strategic speech.

How Many Main Points Do I Need?

While there is no magic number for how many main points a speech should have, speech experts generally agree that the fewer the number of main points the better. First and foremost, experts on the subject of memory have consistently shown that people don’t tend to remember very much after they listen to a message or leave a conversation. Bostrom, R. N., & Waldhart, E. S. (1988). Memory models and the measurement of listening. Communication Education, 37 , 1–13. While many different factors can affect a listener’s ability to retain information after a speech, how the speech is organized is an important part of that process. Dunham, J. R. (1964). Voice contrast and repetition in speech retention (Doctoral dissertation). Retrieved from: http://etd.lib.ttu.edu/theses; Smith, R. G. (1951). An experimental study of the effects of speech organization upon attitudes of college students. Speech Monographs, 18 , 292–301; Thompson, E. C. (1960). An experimental investigation of the relative effectiveness of organizational structure in oral communication. Southern Speech Journal, 26 , 59–69. For the speeches you will be delivering in a typical public speaking class, you will usually have just two or three main points. If your speech is less than three minutes long, then two main points will probably work best. If your speech is between three and ten minutes in length, then it makes more sense to use three main points.

You may be wondering why we are recommending only two or three main points. The reason comes straight out of the research on listening. According to LeFrancois, people are more likely to remember information that is meaningful, useful, and of interest to them; different or unique; organized; visual; and simple. LeFrancois, G. R. (1999). Psychology for teaching (10th ed.). Belmont, CA: Wadsworth. Two or three main points are much easier for listeners to remember than ten or even five. In addition, if you have two or three main points, you’ll be able to develop each one with examples, statistics, or other forms of support. Including support for each point will make your speech more interesting and more memorable for your audience.

Narrowing Down Your Main Points

When you write your specific purpose and review the research you have done on your topic, you will probably find yourself thinking of quite a few points that you’d like to make in your speech. Whether that’s the case or not, we recommend taking a few minutes to brainstorm and develop a list of points. In brainstorming, your goal is simply to think of as many different points as you can, not to judge how valuable or important they are. What information does your audience need to know to understand your topic? What information does your speech need to convey to accomplish its specific purpose? Consider the following example:

Now that you have brainstormed and developed a list of possible points, how do you go about narrowing them down to just two or three main ones? Remember, your main points are the key ideas that help build your speech. When you look over the preceding list, you can then start to see that many of the points are related to one another. Your goal in narrowing down your main points is to identify which individual, potentially minor points can be combined to make main points. This process is called chunking The process of taking smaller chunks of information and putting them together with like chunks to create more fully developed, larger chunks of information. because it involves taking smaller chunks of information and putting them together with like chunks to create more fully developed chunks of information. Before reading our chunking of the preceding list, see if you can determine three large chunks out of the list (note that not all chunks are equal).

You may notice that in the preceding list, the number of subpoints under each of the three main points is a little disjointed or the topics don’t go together clearly. That’s all right. Remember that these are just general ideas at this point. It’s also important to remember that there is often more than one way to organize a speech. Some of these points could be left out and others developed more fully, depending on the purpose and audience. We’ll develop the preceding main points more fully in a moment.

Helpful Hints for Preparing Your Main Points

Now that we’ve discussed how to take a specific purpose and turn it into a series of main points, here are some helpful hints for creating your main points.

Uniting Your Main Points

Once you’ve generated a possible list of main points, you want to ask yourself this question: “When you look at your main points, do they fit together?” For example, if you look at the three preceding main points (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider), ask yourself, “Do these main points help my audience understand my specific purpose?”

Suppose you added a fourth main point about open-source software for musicians—would this fourth main point go with the other three? Probably not. While you may have a strong passion for open-source music software, that main point is extraneous information for the speech you are giving. It does not help accomplish your specific purpose, so you’d need to toss it out.

Keeping Your Main Points Separate

The next question to ask yourself about your main points is whether they overlap too much. While some overlap may happen naturally because of the singular nature of a specific topic, the information covered within each main point should be clearly distinct from the other main points. Imagine you’re giving a speech with the specific purpose “to inform my audience about the health reasons for eating apples and oranges.” You could then have three main points: that eating fruits is healthy, that eating apples is healthy, and that eating oranges is healthy. While the two points related to apples and oranges are clearly distinct, both of those main points would probably overlap too much with the first point “that eating fruits is healthy,” so you would probably decide to eliminate the first point and focus on the second and third. On the other hand, you could keep the first point and then develop two new points giving additional support to why people should eat fruit.

Balancing Main Points

One of the biggest mistakes some speakers make is to spend most of their time talking about one of their main points, completely neglecting their other main points. To avoid this mistake, organize your speech so as to spend roughly the same amount of time on each main point. If you find that one of your main points is simply too large, you may need to divide that main point into two main points and consolidate your other main points into a single main point.

Let’s see if our preceding example is balanced (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider). What do you think? Obviously, the answer depends on how much time a speaker will have to talk about each of these main points. If you have an hour to talk, then you may find that these three main points are balanced. However, you may also find them wildly unbalanced if you only have five minutes to speak because five minutes is not enough time to even explain what open-source software is. If that’s the case, then you probably need to rethink your specific purpose to ensure that you can cover the material in the allotted time.

Creating Parallel Structure for Main Points

Another major question to ask yourself about your main points is whether or not they have a parallel structure. By parallel structure, we mean that you should structure your main points so that they all sound similar. When all your main points sound similar, it’s simply easier for your audiences to remember your main points and retain them for later. Let’s look at our sample (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider). Notice that the first and third main points are statements, but the second one is a question. Basically, we have an example here of main points that are not parallel in structure. You could fix this in one of two ways. You could make them all questions: what are some common school district software programs; what is open-source software; and what are some specific open-source software packages that may be appropriate for these school administrators to consider. Or you could turn them all into statements: school districts use software in their operations; define and describe open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider. Either of these changes will make the grammatical structure of the main points parallel.

Maintaining Logical Flow of Main Points

The last question you want to ask yourself about your main points is whether the main points make sense in the order you’ve placed them. The next section goes into more detail of common organizational patterns for speeches, but for now we want you to just think logically about the flow of your main points. When you look at your main points, can you see them as progressive, or does it make sense to talk about one first, another one second, and the final one last? If you look at your order, and it doesn’t make sense to you, you probably need to think about the flow of your main points. Often, this process is an art and not a science. But let’s look at a couple of examples.

When you look at these two examples, what are your immediate impressions of the two examples? In the first example, does it make sense to talk about history, and then the problems, and finally how to eliminate school dress codes? Would it make sense to put history as your last main point? Probably not. In this case, the main points are in a logical sequential order. What about the second example? Does it make sense to talk about your solution, then your problem, and then define the solution? Not really! What order do you think these main points should be placed in for a logical flow? Maybe you should explain the problem (lack of rider laws), then define your solution (what is rider law legislation), and then argue for your solution (why states should have rider laws). Notice that in this example you don’t even need to know what “rider laws” are to see that the flow didn’t make sense.

Key Takeaways

All speeches start with a general purpose and then move to a specific purpose that gives the who , what , where , and how for the speech.
Transitioning from the specific purpose to possible main points means developing a list of potential main points you could discuss. Then you can narrow your focus by looking for similarities among your potential main points and combining ones that are similar.
Shorter speeches will have two main points while longer speeches will generally have three or more main points. When creating your main points, make sure that they are united, separate, balanced, parallel, and logical.
Generate a specific purpose for your current speech. Conduct a brainstorming activity where you try to think of all the possible points you could possibly make related to your specific purpose. Once you’ve finished creating this list, see if you can find a meaningful pattern that helps you develop three main points.
Pair up with a partner. Take the three main points you developed in the previous exercise, exchange papers with your partner and ask him or her to see whether or not they are united, separate, balanced, parallel, and logical. You do the same for your partner’s main points. If they are not, what can you or your partner do to fix your main points?

10.2 Using Common Organizing Patterns

Differentiate among the common speech organizational patterns: categorical/topical, comparison/contrast, spatial, chronological, biographical, causal, problem-cause-solution, and psychological.
Understand how to choose the best organizational pattern, or combination of patterns, for a specific speech.

Previously in this chapter we discussed how to make your main points flow logically. This section is going to provide you with a number of organization patterns to help you create a logically organized speech. The first organization pattern we’ll discuss is categorical/topical.

Categorical/Topical

By far the most common pattern for organizing a speech is by categories or topics. The categories function as a way to help the speaker organize the message in a consistent fashion. The goal of a categorical/topical speech pattern Speech format in which a speaker organizes the information into categories, which helps an audience understand a single topic. is to create categories (or chunks) of information that go together to help support your original specific purpose. Let’s look at an example.

In this case, we have a speaker trying to persuade a group of high school juniors to apply to attend Generic University. To persuade this group, the speaker has divided the information into three basic categories: what it’s like to live in the dorms, what classes are like, and what life is like on campus. Almost anyone could take this basic speech and specifically tailor the speech to fit her or his own university or college. The main points in this example could be rearranged and the organizational pattern would still be effective because there is no inherent logic to the sequence of points. Let’s look at a second example.

In this speech, the speaker is talking about how to find others online and date them. Specifically, the speaker starts by explaining what Internet dating is; then the speaker talks about how to make Internet dating better for her or his audience members; and finally, the speaker ends by discussing some negative aspects of Internet dating. Again, notice that the information is chunked into three categories or topics and that the second and third could be reversed and still provide a logical structure for your speech

Comparison/Contrast

Another method for organizing main points is the comparison/contrast speech pattern Speech format in which a speaker selects two objects or ideas and demonstrates how they are similar or how they are different. . While this pattern clearly lends itself easily to two main points, you can also create a third point by giving basic information about what is being compared and what is being contrasted. Let’s look at two examples; the first one will be a two-point example and the second a three-point example.

If you were using the comparison/contrast pattern for persuasive purposes, in the preceding examples, you’d want to make sure that when you show how Drug X and Drug Y differ, you clearly state why Drug X is clearly the better choice for physicians to adopt. In essence, you’d want to make sure that when you compare the two drugs, you show that Drug X has all the benefits of Drug Y, but when you contrast the two drugs, you show how Drug X is superior to Drug Y in some way.

The spatial speech pattern Speech format in which a speaker organizes information according to how things fit together in physical space. organizes information according to how things fit together in physical space. This pattern is best used when your main points are oriented to different locations that can exist independently. The basic reason to choose this format is to show that the main points have clear locations. We’ll look at two examples here, one involving physical geography and one involving a different spatial order.

If you look at a basic map of the United States, you’ll notice that these groupings of states were created because of their geographic location to one another. In essence, the states create three spatial territories to explain.

Now let’s look at a spatial speech unrelated to geography.

In this example, we still have three basic spatial areas. If you look at a model of the urinary system, the first step is the kidney, which then takes waste through the ureters to the bladder, which then relies on the sphincter muscle to excrete waste through the urethra. All we’ve done in this example is create a spatial speech order for discussing how waste is removed from the human body through the urinary system. It is spatial because the organization pattern is determined by the physical location of each body part in relation to the others discussed.

Chronological

The chronological speech pattern Speech format in which a speaker presents information in the order in which it occurred in time—whether backward or forward. places the main idea in the time order in which items appear—whether backward or forward. Here’s a simple example.

In this example, we’re looking at the writings of Winston Churchill in relation to World War II (before, during, and after). By placing his writings into these three categories, we develop a system for understanding this material based on Churchill’s own life. Note that you could also use reverse chronological order and start with Churchill’s writings after World War II, progressing backward to his earliest writings.

Biographical

As you might guess, the biographical speech pattern Speech format generally used when a speaker wants to describe a person’s life. is generally used when a speaker wants to describe a person’s life—either a speaker’s own life, the life of someone they know personally, or the life of a famous person. By the nature of this speech organizational pattern, these speeches tend to be informative or entertaining; they are usually not persuasive. Let’s look at an example.

In this example, we see how Brian Warner, through three major periods of his life, ultimately became the musician known as Marilyn Manson.

In this example, these three stages are presented in chronological order, but the biographical pattern does not have to be chronological. For example, it could compare and contrast different periods of the subject’s life, or it could focus topically on the subject’s different accomplishments.

The causal speech pattern Speech format that is built upon two main points: cause and effect. is used to explain cause-and-effect relationships. When you use a causal speech pattern, your speech will have two basic main points: cause and effect. In the first main point, typically you will talk about the causes of a phenomenon, and in the second main point you will then show how the causes lead to either a specific effect or a small set of effects. Let’s look at an example.

In this case, the first main point is about the history and prevalence of drinking alcohol among Native Americans (the cause). The second point then examines the effects of Native American alcohol consumption and how it differs from other population groups.

However, a causal organizational pattern can also begin with an effect and then explore one or more causes. In the following example, the effect is the number of arrests for domestic violence.

In this example, the possible causes for the difference might include stricter law enforcement, greater likelihood of neighbors reporting an incident, and police training that emphasizes arrests as opposed to other outcomes. Examining these possible causes may suggest that despite the arrest statistic, the actual number of domestic violence incidents in your city may not be greater than in other cities of similar size.

Problem-Cause-Solution

Another format for organizing distinct main points in a clear manner is the problem-cause-solution speech pattern Speech format in which a speaker discusses what a problem is, what the speaker believes is causing the problem, and then what the solution should be to correct the problem. . In this format you describe a problem, identify what you believe is causing the problem, and then recommend a solution to correct the problem.

In this speech, the speaker wants to persuade people to pass a new curfew for people under eighteen. To help persuade the civic group members, the speaker first shows that vandalism and violence are problems in the community. Once the speaker has shown the problem, the speaker then explains to the audience that the cause of this problem is youth outside after 10:00 p.m. Lastly, the speaker provides the mandatory 10:00 p.m. curfew as a solution to the vandalism and violence problem within the community. The problem-cause-solution format for speeches generally lends itself to persuasive topics because the speaker is asking an audience to believe in and adopt a specific solution.

Psychological

A further way to organize your main ideas within a speech is through a psychological speech pattern Speech format built on basic logic in which “a” leads to “b” and “b” leads to “c.” in which “a” leads to “b” and “b” leads to “c.” This speech format is designed to follow a logical argument, so this format lends itself to persuasive speeches very easily. Let’s look at an example.

In this speech, the speaker starts by discussing how humor affects the body. If a patient is exposed to humor (a), then the patient’s body actually physiologically responds in ways that help healing (b—e.g., reduces stress, decreases blood pressure, bolsters one’s immune system, etc.). Because of these benefits, nurses should engage in humor use that helps with healing (c).

Selecting an Organizational Pattern

Each of the preceding organizational patterns is potentially useful for organizing the main points of your speech. However, not all organizational patterns work for all speeches. For example, as we mentioned earlier, the biographical pattern is useful when you are telling the story of someone’s life. Some other patterns, particularly comparison/contrast, problem-cause-solution, and psychological, are well suited for persuasive speaking. Your challenge is to choose the best pattern for the particular speech you are giving.

You will want to be aware that it is also possible to combine two or more organizational patterns to meet the goals of a specific speech. For example, you might wish to discuss a problem and then compare/contrast several different possible solutions for the audience. Such a speech would thus be combining elements of the comparison/contrast and problem-cause-solution patterns. When considering which organizational pattern to use, you need to keep in mind your specific purpose as well as your audience and the actual speech material itself to decide which pattern you think will work best.

Key Takeaway

Speakers can use a variety of different organizational patterns, including categorical/topical, comparison/contrast, spatial, chronological, biographical, causal, problem-cause-solution, and psychological. Ultimately, speakers must really think about which organizational pattern best suits a specific speech topic.
Imagine that you are giving an informative speech about your favorite book. Which organizational pattern do you think would be most useful? Why? Would your answer be different if your speech goal were persuasive? Why or why not?
Working on your own or with a partner, develop three main points for a speech designed to persuade college students to attend your university. Work through the preceding organizational patterns and see which ones would be possible choices for your speech. Which organizational pattern seems to be the best choice? Why?
Use one of the common organizational patterns to create three main points for your next speech.

10.3 Keeping Your Speech Moving

Understand the importance of transitions within a speech.
Identify and be able to use a variety of transition words to create effective transitions within a speech.
Understand how to use a variety of strategies to help audience members keep up with a speech’s content: internal previews, internal summaries, and signposts.

Have you ever been listening to a speech or a lecture and found yourself thinking, “I am so lost!” or “Where the heck is this speaker going?” Chances are one of the reasons you weren’t sure what the speaker was talking about was that the speaker didn’t effectively keep the speech moving. When we are reading and encounter something we don’t understand, we have the ability to reread the paragraph and try to make sense of what we’re trying to read. Unfortunately, we are not that lucky when it comes to listening to a speaker. We cannot pick up our universal remote and rewind the person. For this reason, speakers need to really think about how they keep a speech moving so that audience members are easily able to keep up with the speech. In this section, we’re going to look at four specific techniques speakers can use that make following a speech much easier for an audience: transitions, internal previews, internal summaries, and signposts.

Transitions between Main Points

A transition A phrase or sentence that indicates that a speaker is moving from one main point to another main point in a speech. is a phrase or sentence that indicates that a speaker is moving from one main point to another main point in a speech. Basically, a transition is a sentence where the speaker summarizes what was said in one point and previews what is going to be discussed in the next point. Let’s look at some examples:

Now that we’ve seen the problems caused by lack of adolescent curfew laws, let’s examine how curfew laws could benefit our community.
Thus far we’ve examined the history and prevalence of alcohol abuse among Native Americans, but it is the impact that this abuse has on the health of Native Americans that is of the greatest concern.
Now that we’ve thoroughly examined how these two medications are similar to one another, we can consider the many clear differences between the two medications.
Although he was one of the most prolific writers in Great Britain prior to World War II, Winston Churchill continued to publish during the war years as well.

You’ll notice that in each of these transition examples, the beginning phrase of the sentence indicates the conclusion of a period of time (now that, thus far). Table 10.1 "Transition Words" contains a variety of transition words that will be useful when keeping your speech moving.

Table 10.1 Transition Words

Beyond transitions, there are several other techniques that you can use to clarify your speech organization for your audience. The next sections address several of these techniques, including internal previews, internal summaries, and signposts.

Internal Previews

An internal preview A phrase or sentence that gives an audience an idea of what is to come within a section of a speech. is a phrase or sentence that gives an audience an idea of what is to come within a section of a speech. An internal preview works similarly to the preview that a speaker gives at the end of a speech introduction, quickly outlining what he or she is going to talk about (i.e., the speech’s three main body points). In an internal preview, the speaker highlights what he or she is going to discuss within a specific main point during a speech.

Ausubel was the first person to examine the effect that internal previews had on retention of oral information. Ausubel, D. P. (1968). Educational psychology . New York, NY: Holt, Rinehart, & Winston. Basically, when a speaker clearly informs an audience what he or she is going to be talking about in a clear and organized manner, the audience listens for those main points, which leads to higher retention of the speaker’s message. Let’s look at a sample internal preview:

To help us further understand why recycling is important, we will first explain the positive benefits of recycling and then explore how recycling can help our community.

When an audience hears that you will be exploring two different ideas within this main point, they are ready to listen for those main points as you talk about them. In essence, you’re helping your audience keep up with your speech.

Rather than being given alone, internal previews often come after a speaker has transitioned to that main topic area. Using the previous internal preview, let’s see it along with the transition to that main point.

Now that we’ve explored the effect that a lack of consistent recycling has on our community, let’s explore the importance of recycling for our community (transition). To help us further understand why recycling is important, we will first explain the positive benefits of recycling and then explore how recycling can help our community (internal preview).

While internal previews are definitely helpful, you do not need to include one for every main point of your speech. In fact, we recommend that you use internal previews sparingly to highlight only main points containing relatively complex information.

Internal Summaries

Whereas an internal preview helps an audience know what you are going to talk about within a main point at the beginning, an internal summary A phrase or sentence that reaffirms to an audience the information that was just delivered within the speech. is delivered to remind an audience of what they just heard within the speech. In general, internal summaries are best used when the information within a specific main point of a speech was complicated. To write your own internal summaries, look at the summarizing transition words in Table 10.1 "Transition Words" Let’s look at an example.

To sum up, school bullying is a definite problem. Bullying in schools has been shown to be detrimental to the victim’s grades, the victim’s scores on standardized tests, and the victim’s future educational outlook.

In this example, the speaker was probably talking about the impact that bullying has on an individual victim educationally. Of course, an internal summary can also be a great way to lead into a transition to the next point of a speech.

In this section, we have explored how bullying in schools has been shown to be detrimental to the victim’s grades, the victim’s scores on standardized tests, and the victim’s future educational outlook (internal summary). Therefore, schools need to implement campus-wide, comprehensive antibullying programs (transition).

While not sounding like the more traditional transition, this internal summary helps readers summarize the content of that main point. The sentence that follows then leads to the next major part of the speech, which is going to discuss the importance of antibullying programs.

Have you ever been on a road trip and watched the green rectangular mile signs pass you by? Fifty miles to go. Twenty-five miles to go. One mile to go. Signposts within a speech function the same way. A signpost A guide a speaker gives her or his audience to help the audience keep up with the content of a speech. is a guide a speaker gives her or his audience to help the audience keep up with the content of a speech. If you look at Table 10.1 "Transition Words" and look at the “common sequence patterns,” you’ll see a series of possible signpost options. In essence, we use these short phrases at the beginning of a piece of information to help our audience members keep up with what we’re discussing. For example, if you were giving a speech whose main point was about the three functions of credibility, you could use internal signposts like this:

The first function of credibility is competence.
The second function of credibility is trustworthiness.
The final function of credibility is caring/goodwill.

Signposts are simply meant to help your audience keep up with your speech, so the more simplistic your signposts are, the easier it is for your audience to follow.

In addition to helping audience members keep up with a speech, signposts can also be used to highlight specific information the speaker thinks is important. Where the other signposts were designed to show the way (like highway markers), signposts that call attention to specific pieces of information are more like billboards. Words and phrases that are useful for highlighting information can be found in Table 10.1 "Transition Words" under the category “emphasis.” All these words are designed to help you call attention to what you are saying so that the audience will also recognize the importance of the information.

Transitions are very important because they help an audience stay on top of the information that is being presented to them. Without transitions, audiences are often left lost and the ultimate goal of the speech is not accomplished.
Specific transition words, like those found in Table 10.1 "Transition Words" , can be useful in constructing effective transitions.
In addition to major transitions between the main points of a speech, speakers can utilize internal previews, internal summaries, and signposts to help focus audience members on the information contained within a speech.
Using the main points you created earlier in this chapter, create clear transitions between each main point. Look at the possible transition words in Table 10.1 "Transition Words" See which words are best suited for your speech. Try your transitions out on a friend or classmate to see if the transition makes sense to other people.
Take your most complicated main point and create an internal preview for that main point and then end the point with an internal summary.
Think about your current speech. Where can you use signposts to help focus your audience’s attention? Try at least two different ways of phrasing your signposts and then decide which one is better to use.

10.4 Analyzing a Speech Body

Learning objective.

See what a full speech body looks like in order to identify major components of the speech body.

Thus far this chapter has focused on how you go about creating main points and organizing the body of your speech. In this section we’re going to examine the three main points of an actual speech. Before we start analyzing the introduction, please read the paragraphs that follow.

Smart Dust Speech Body

To help us understand smart dust, we will begin by first examining what smart dust is. Dr. Kris Pister, a professor in the robotics lab at the University of California at Berkeley, originally conceived the idea of smart dust in 1998 as part of a project funded by the Defense Advanced Research Projects Agency (DARPA). According to a 2001 article written by Bret Warneke, Matt Last, Brian Liebowitz, and Kris Pister titled “Smart Dust: Communicating with a Cubic-Millimeter Computer” published in Computer , Pister’s goal was to build a device that contained a built-in sensor, communication device, and a small computer that could be integrated into a cubic millimeter package. For comparison purposes, Doug Steel, in a 2005 white paper titled “Smart Dust” written for C. T. Bauer College of Business at the University of Houston, noted that a single grain of rice has a volume of five cubic millimeters. Each individual piece of dust, called a mote, would then have the ability to interact with other motes and supercomputers. As Steve Lohr wrote in the January 30, 2010, edition of the New York Times in an article titled “Smart Dust? Not Quite, but We’re Getting There,” smart dust could eventually consist of “tiny digital sensors, strewn around the globe, gathering all sorts of information and communicating with powerful computer networks to monitor, measure, and understand the physical world in new ways.”

Now that we’ve examined what smart dust is, let’s switch gears and talk about some of the military applications for smart dust. Because smart dust was originally conceptualized under a grant from DARPA, military uses of smart dust have been widely theorized and examined. According to the Smart Dust website, smart dust could eventually be used for “battlefield surveillance, treaty monitoring, transportation monitoring, scud hunting” and other clear military applications. Probably the number one benefit of smart dust in the military environment is its surveillance abilities. Major Scott Dickson in a Blue Horizons Paper written for the Center for Strategy and Technology for the United States Air Force Air War College, sees smart dust as helping the military in battlespace awareness, homeland security, and weapons of mass destruction (WMD) identification. Furthermore, Major Dickson also believes it may be possible to create smart dust that has the ability to defeat communications jamming equipment created by foreign governments, which could help the US military to not only communicate among itself, but could also increase communications with civilians in military combat zones. On a much larger scale, smart dust could even help the US military and NASA protect the earth. According to a 2010 article written by Jessica Griggs in New Scientist , one of the first benefits of smart dust could be an early defense warning for space storms and other debris that could be catastrophic.

Now that we’ve explored some of the military benefits of smart dust, let’s switch gears and see how smart dust may be able to have an impact on our daily lives. According to the smart dust project website, smart dust could quickly become a part of our daily lives. Everything from pasting smart dust particles to our finger tips to create a virtual computer keyboard to inventory control to product quality control have been discussed as possible applications for smart dust. Steve Lohr in his 2010 New York Times article wrote, “The applications for sensor-based computing, experts say, include buildings that manage their own energy use, bridges that sense motion and metal fatigue to tell engineers they need repairs, cars that track traffic patterns and report potholes, and fruit and vegetable shipments that tell grocers when they ripen and begin to spoil.” Medically, according to the smart dust project website, smart dust could help disabled individuals interface with computers. Theoretically, we could all be injected with smart dust, which relays information to our physicians and detects adverse changes to our body instantly. Smart dust could detect the microscopic formations of cancer cells or alert us when we’ve been infected by a bacteria or virus, which could speed up treatment and prolong all of our lives.

Now that you’ve had a chance to read the body of the speech on smart dust, take a second and attempt to conduct your own analysis of the speech’s body. What are the main points? Do you think the main points make sense? What organizational pattern is used? Are there clear transitions? What other techniques are used to keep the speech moving? Is evidence used to support the speech? Once you’re done analyzing the speech body, look at Table 10.2 "Smart Dust Speech Body Analysis" , which presents our basic analysis of the speech’s body.

Table 10.2 Smart Dust Speech Body Analysis

10.5 Chapter Exercises

Speaking ethically.

Johanna was in the midst of preparing her speech. She’d done the research and found a number of great sources for her speech. The specific purpose of her speech was to persuade a group of wildlife experts to step up their help for saving the water channel between the islands of Maui and Lanai, an area where humpback whales migrate during the winter to give birth.

Johanna had a very strong first point and a strong third point, but she just couldn’t shake the fact that her middle point really was underdeveloped and not as strong as the other two. In fact, the middle point was originally going to be her last point, but when her research went bust she ultimately downgraded the point and sandwiched it in between the other two. Now that she looked at her second point, she realized that the sources weren’t credible and the point should probably be dropped.

In the back of Johanna’s head, she heard that small voice reminding her of the fact that most audiences don’t remember the middle of the speech, so it really won’t matter anyway.

Is it unethical to use a main point that you know is underdeveloped?
Should a speaker ever purposefully put less credible information in the middle of a speech, knowing that people are less likely to remember that information?
If you were Johanna, what would you do?

End-of-Chapter Assessment

Juan is finishing writing his specific purpose. He brainstorms about his specific purpose and finally settles on three topics he plans on talking about during his speech. What are these three topics called?

specific topics
main points
generalized topics
specific points
main topics

Which speech format does the following outline represent?

categorical/topical
biographical
psychological

Bobby is creating a speech related to the Hawaiian islands. He plans on talking about each of the islands in order from southeast to northwest. Which speech format is probably the most effective for Bobby’s speech?

What is a phrase or sentence that indicates that a speaker is moving from one main point in a speech to another main point in a speech?

internal preview
internal summary
thesis statement

How to Write a Persuasive Speech: 7 Tips for Success

The Speaker Lab
June 12, 2024

Mastering the art of a persuasive speech is about more than just making an argument. It’s about engaging your audience, tapping into their emotions, and guiding them to your point of view with precision.

In our dive into persuasive speaking, we’ll look at how selecting enthralling topics can captivate listeners from the get-go and ensure they hang on every word. By structuring your thoughts clearly, you’ll convey messages that not only resonate but also inspire action. And as we venture further, expect practical insights on delivering these ideas with confidence.

This guide will equip you for impact whether you’re eyeing higher education debates or business pitches. So—ready to persuade? Let’s start building those skills!

Crafting the Essentials of Persuasive Speech

What makes a persuasive speech not just good, but great? It’s all about nailing the essentials. Let’s talk shop and get into what constitutes a persuasive speech.

Defining Persuasive Speech and Its Significance

A powerful tool in any speaker’s arsenal, a persuasive speech aims to convince your audience to adopt your point of view or take action. But why is this skill so crucial? In various contexts—from boardrooms to auditoriums—mastering persuasion can be the key that unlocks doors, whether you’re advocating for human rights or pitching an innovative product. It’s not just about having facts at your fingertips; it’s also about striking chords with audience members on both logical and emotional levels.

In essence, successful persuasion hinges on blending ethos , pathos , and logos —three rhetorical arguments that make different appeals in order to sway people without crossing ethical lines. Imagine stirring up the kind of passion Martin Luther King, Jr. did with his “I Have A Dream” speech—that’s what we’re aiming for.

The Anatomy of Persuasive Speech

Diving deeper into crafting effective messages requires understanding key elements like thesis statements—a concise summary of your argument. Your speech should also have main points bolstered by supporting evidence. An intriguing thesis acts as a magnet drawing listeners in while logically laid out arguments keep them hooked.

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Selecting Captivating Topics for Persuasive Speeches

Choosing the right topic is like picking the perfect outfit for an interview. It’s your first chance to impress and persuade. A good persuasive speech topic isn’t just interesting—it should also resonate with you personally, offer fresh insights, and be relevant to your audience. Your chosen topic should spark curiosity.

Criteria for Choosing Your Topic

Picking out a topic that resonates with you and hooks your audience starts with introspection. Think about what gets you fired up: Is it human rights or health insurance debates? Does discussing violent video games or tobacco products prohibition spark that inner debater in you? Now blend this passion with issues relevant to high school curriculums or hot topics from social media chatter—this fusion ensures relevance and personal engagement.

Next, ensure alignment between your chosen subject matter and specific purpose—a mission statement of sorts for your talk. It should clarify why this issue matters here, now, to these listeners. For example, if organ donation rates are low locally yet awareness is high—an effective persuasive speech could pivot towards addressing myths rather than general advocacy.

Brainstorming Ideas That Spark Interest

To uncover gems among standard persuasive speech ideas requires creativity. Begin by listing down all potential subjects that fascinate you—music therapy’s role in mental health recovery perhaps, or how genetically modified foods affect nutrition security.

Dive deeper into each idea by considering its counter arguments, as well as how you might answer such counterarguments.

Structuring Your Persuasive Speech Outline

A persuasive speech outline is your battle plan. It’s where you lay out the strategies to sway your audience and anchor them to every word.

Main Points in a Persuasive Speech

Your outline should map the journey from opening gambit to final plea, with main points acting as guideposts. Your main points aren’t just there for show but also to convince and convert. These points should be clear, concise, and crafted to push the envelope on what your listeners consider possible.

As most successful persuaders will tell you, a well-structured outline doesn’t simply support an argument; it elevates it. That’s why every point must be backed by evidence support strong enough to withstand counter arguments while remaining ethical—no room for manipulation here.

The Blueprint of Your Argument

An effective persuasive speech starts with a thesis statement bold enough yet plausible enough that even skeptics pause for thought. You then need to connect each section back to this central claim.

The body of your argument should alternate between serving up hard-hitting facts (logos) and plucking at the audience’s heartstrings (pathos). And let’s not forget ethos—audiences should be able to trust what you say because you know this topic inside and out due its personal resonance or professional relevance.

To hammer home your main points, make sure you reiterate them in your conclusion, along with your thesis. This method ensures that audiences don’t lose track of your argument in between points.

Mastering Persuasive Speaking Techniques

To effectively deliver a persuasive speech, it’s all about the blend of strategy and sincerity. Think of your speech as a three-course meal served to engage every sense; you need just the right ingredients mixed with skillful preparation.

The secret sauce? Ethos, pathos, logos—your credibility, their emotions, and logic neatly tied together. Present facts illustrated with tales that tug at heartstrings while showcasing your expertise on the topic. These approaches have been used by great leaders throughout history.

Engaging the Audience’s Emotions in Your Persuasive Speech

A dash of emotion can transform your talk from mundane to memorable. When you speak, aim for the heart to build an emotional connection that lasts beyond those final applause. Tell a personal story or paint scenarios that resonate on an individual level. It makes audience members feel like they’re part of something larger than themselves—a surefire way to keep them listening and ready to adopt your viewpoint.

Using Persuasive Speaking Techniques Effectively

An unforgettable opening ensures you grab attention immediately but remember: this is no time for fluff. Get straight into what matters with clear main points outlined upfront because if there’s one thing we know—it’s that nobody likes being lost in translation (or speeches). Counter arguments proactively so when doubts arise, they’re already addressed head-on.

Your thesis statement isn’t just another sentence; it’s the rudder on your ship of an argument. As such it needs to be strong so that everyone knows why they should care about exotic animals or health insurance debates.

Crafting Messages That Resonate

Persuasion isn’t merely about changing minds temporarily—it’s making ideas stick long after curtains close. So layer stories atop statistics until suddenly—the world views genetically modified foods differently because you’ve shown them both sides using evidence support wrapped in narratives too compelling to ignore.

Overcoming Public Speaking Challenges

Stage fright and nervousness can turn a spotlight into a glaring interrogation lamp. It’s common, but you don’t have to let it derail your speech . Deep breathing exercises before taking the stage can help steady those jitters. Remember, even the pros feel butterflies; they’ve just learned how to make them fly in formation.

Dealing with Stage Fright and Nervousness

Facing an audience can intimidating unless you’re prepared. Preparation is your armor against fear. Know your material inside out, because when you do, confidence isn’t far behind. And if that doesn’t cut it? Picture success: visualize yourself crushing it on stage, leaving audiences hanging onto every word.

If sweaty palms still persist, focus on making connections rather than impressing people—that shift in perspective might just be what keeps nerves from taking center stage.

Handling Difficult Audience Members During Your Speech

Sometimes audience members throw curveballs harder than a major league pitcher, but with tact and grace under pressure, you’ll turn that curveball into a homerun. If someone challenges or interrupts you mid-speech, stay calm. Thank them for their input and transition back to your main points swiftly yet respectfully.

A difficult question? Embrace it as an opportunity to showcase depth of knowledge or gracefully defer it until after the presentation so everyone stays engaged without going off track.

Remember: Persuasion begins where discomfort ends—and overcoming these hurdles will leave listeners remembering not just what was said but who said it with conviction.

Ethical Considerations in Persuasion

When you step onto the stage to deliver a persuasive speech, you’re not just sharing an opinion; you’re asking your audience to trust and follow your guidance. Balancing persuasion with honesty is no small feat, but it’s essential for maintaining credibility. You might be tempted to stretch the truth or hide inconvenient facts, but avoiding manipulation in speaking is crucial.

A successful persuasive speaker knows that ethical concerns in persuasive speaking form the bedrock of genuine connection with your audience members. It’s easy to get lost in crafting arguments so compelling they border on coercive. But ask yourself if what you’re doing serves as a bridge between differing viewpoints or simply bulldozes over counter arguments without regard for their validity.

Steering Clear of Manipulative Tactics

Persuasive speeches should light fires under topics like human rights or health insurance—not ignite controversy through deceitful tactics. Ethos, pathos, and logos can become tools for trickery when used improperly. As a responsible communicator aiming at engaging the audience’s emotions ethically, steer clear from creating emotional whirlwinds devoid of factual basis.

To stay true to ethical persuasion principles means ensuring every fact presented has been verified twice over—no exaggeration, deceit, or rumormongering allowed. Stick firmly within reality’s bounds while discussing controversial subjects such as tobacco products regulation or organ donation processes; this helps maintain an atmosphere where constructive debate thrives.

Maintaining Honesty Throughout Your Speech

Your thesis statement isn’t just there for show—it’s your pledge of integrity throughout your address on music therapy benefits or violent video games’ effects on youth behavior patterns. Weaving personal experience into narratives may bolster relatability yet must never wander off into fabrication territory even if spinning tales better suited for your argument seems tempting.

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Leveraging Online Platforms t0 Develop Your Skills

The savvy speakers among us know that to stay ahead of the game, sharpening your speaking chops online is not just smart; it’s essential. With an array of top-notch courses, you can fast-track your way to becoming a more persuasive and effective speaker.

Building Public Speaking Skills Online

The journey to mastering public speaking starts with one click. The internet bursts at the seams with resources like Toastmasters International tailored to help you build public speaking skills online. Whether it’s refining thesis statements or practicing eye contact through video feedback, their tools are designed for real-world success without leaving your desk.

In addition to Toastmasters International, the National Speakers Association and SpeakerHub also have a myriad of resources for speakers of all levels. And of course, there are our own resources here at The Speaker Lab , where we offer you speaker training that will get you booked and paid to speak.

Top-Notch Courses for Developing Your Skills

No need to spend hours in traditional classrooms when you can speed up learning on-the-go or from the comfort of home. Top-notch programs, such as this course from the University of Colorado Boulder, turn theory into action faster than ever before. Interactive classes like these engage learners like no other. Just remember though—these resources aren’t magic wands; commitment still tops necessity lists if real growth is what you’re after.

FAQs on Persuasive Speeches

What is a persuasive speech example.

Persuasive speech aims to sway the crowd. Think MLK’s “I Have a Dream” pushing for civil rights.

What are the 5 elements of persuasive speech?

The five key slices: a solid intro, clear message, credible evidence, emotional appeal, and a killer conclusion.

How do I start a persuasive speech?

Kick off with an attention grabber—quote, question or startling stat—to hook your listeners right away.

What is a persuasive way of speaking?

Surefire persuasion speaks directly to interests while mixing logic and emotion to shift opinions.

Mastering a persuasive speech is about connection, clarity, and conviction. Remember the essentials: a well-structured argument supports your message and engaging topics capture attention.

Outline each argument with care, making it easy for listeners to follow, then balance facts with stories that stir emotions.

Hone your delivery like great leaders do. Practice making eye contact; refine those public speaking skills online or in person—it’s how you keep an audience listening.

Ethics matter as much as eloquence does. Persuade honestly without manipulating minds or exploiting fears—that’s true success in persuasion.

In every good persuasive speech lies the power to change views, inspire action, even alter history itself. So take these insights and go forth—persuade ethically, speak confidently!

Last Updated: June 4, 2024

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COMMENTS

Chapter 16 Review public speaking Flashcards
A persuasive speech in which the speaker's goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of the policy.
Structure of a Persuasive Speech
In many ways, a persuasive speech is structured like an informative speech. It has an introduction with an attention-getter and a clear thesis statement. It also has a body where the …
How to Write and Structure a Persuasive Speech
Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will …
Major Points of Writing the Body in Persuasive Writing
In the body, you are supporting your thesis with those paragraphs. The body is proof that you have researched all the information and you have examined the topic completely. All the facts …
Persuasive Speech Outline, with Examples
A successful persuasive speech effectively convinces the audience to your point of view, providing you come across as trustworthy and knowledgeable about the topic you’re discussing. So, how do you start convincing a group of strangers …
Chapter 10 Creating the Body of a Speech
When creating a speech, it’s important to remember that speeches have three clear parts: an introduction, a body, and a conclusion. The introduction establishes the topic and whets …
How to Write a Persuasive Speech: 7 Tips for Success
Mastering a persuasive speech is about connection, clarity, and conviction. Remember the essentials: a well-structured argument supports your message and engaging topics capture attention. Outline each argument with …