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All About People

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

All About People (AAP) began out of the desire to contribute to this community, just as communities have fed All About People’s proprietor over the years. Although originally from a larger market, the proprietor realizes the need in the southern Willamette Valley for a personnel agency that fills a void left by other temporary and permanent placement agencies. AAP matches specifically skilled workers with clients, saving businesses time and money, while providing for its employees with honesty and honor. This requires a high level of communication. It means asking open-ended questions and listening, not talking. This means knowing the local market so AAP can really serve each client and employee, not just “sell” them our goods. AAP is quality service.

The long-term vision includes a number of offices throughout the southern Willamette Valley. The proprietor sees the challenge in this vision, not in the growth itself, but in training and encouraging all AAP personnel to treat each client and employee with the same care and with the same level of communication.

Managing our Growth AAP is a sole proprietorship that will convert to an S Corporation. As a new corporate entity, AAP will be treated as a start-up in this business plan. During the past couple of years the proprietor provided all services. In Year 1, the company will add a part-time office staff person and an employment specialist. In response to this growth, AAP will have a procedures manual for in-house staff to assure that the information is clear. In addition, AAP will provide employees with regular training within the divisions to assure they understand the details of the work they are doing daily. Year 2 projections include a receptionist, another employment specialist, and a field representative. In Year 3, AAP will examine the feasibility of opening a branch office in the Salem, Bend, or Medford/Ashland areas.

The Market AAP is structured like other temporary and permanent placement agencies. However, it will serve clients with needs for select, specialized professionals rather than clerical or light industrial workers. Several businesses in Portland, Oregon provide a similar service to specific groups of people, but there are none for the Willamette Valley. AAP has five divisions, targeting the following areas of expertise:

• Editors/Writers

Event Planners

Graphic Artists

• Interpreters/Translators.

Services AAP will handle recruiting, including reference checks, skills evaluation, preliminary interviewing,  and screening of all employees for its clients. AAP acts as an extension of the client’s human resource department, assuring that there is open communication between supervisor and employee, and assisting with any troubleshooting or problem solving that may be needed.

Financials The company’s start-up requirements are $55,464, of which $7,600 will be provided for by the owner’s personal investment. The rest will be obtained through loans.

We expect to be able to charge a 50% markup to our business clients. Thus, if an employee is being paid $10 per hour, we are charging the client $15 per hour. The company predicts that it will be able to produce sales of approximately $300,000 by Year 3. The company does not have any direct cost of sales; we track payments to placed individuals as regular payroll.

1.1 Objectives

AAP is structured like other temporary and permanent placement agencies. However, we serve clients with needs for select specialized professionals, rather than clerical or light industrial workers. Several businesses in Portland, Oregon provide a similar service to specific groups of people. AAP followed the model of one placement firm described below.

A contract engineering firm places temporary workers who are hardware and software engineers. Employees earn between $80- $100 per hour and approximately seven employees are placed per month. The firm recruits through its website, advertises in newspapers, magazines, and trade publications. Incentives offered to contingent workers include medical, dental, and disability insurance, 401(K), and a reference finder’s fee for placement referrals. They find their employees are 60 percent male, 40 percent female, and ages spread evenly.

AAP serves the business client by locating a professional worker, interviewing and screening that worker, setting up interviews if necessary, and administering all hiring paperwork. The company runs payroll and bills the client bi-monthly. AAP will also manage the professional, staying in close contact with the client and communicating with the worker regarding any personnel issues that may arise.

The professional worker is served with employment opportunities at no cost; pay rates that are within industry standards; and health insurance may be purchased, if a worker becomes eligible, at a group rate starting at $124/mo. AAP will pay $65/mo for any coverage chosen from the group package.

1.2 Mission

All About People’s mission is to contribute to the community by filling a need for specialized, professional, contingent workers. The company will provide workers with a safe and independent environment. It will also provide businesses with a high-caliber of employee available for project or permanent work. All About People listens to individual needs and customizes personnel solutions for both businesses and workers.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

AAP is a temporary and permanent placement personnel agency working solely with skilled, professional workers and Willamette Valley businesses. AAP differs from other temporary and permanent placement agencies because of our skilled workers. The company believes that the temporary industry pays only cursory attention to providing businesses highly qualified workers for permanent and non-permanent positions. AAP has five divisions, targeting the following areas of expertise:

AAP does not provide general clerical, light industrial, engineers, accountants, nurses, or other medical technicians.

AAP does the following for each client:

• Recruiting (reference checking)
• Skills evaluation (preliminary interviewing)

AAP conducts regular evaluations: AAP checks in with the supervisor and the worker during the first week on the assignment. AAP then checks in as agreed with the client. AAP acts as an extension of the client business’ human resource department assuring that there is open communication between supervisor and employee, and assisting with any troubleshooting or problem solving that may be needed.

Prior to opening our doors, research showed support for the development of a personnel agency working solely with professional contingent workers and Willamette Valley businesses (see topic 7.3 Supporting Research).

According to the Oregon Department of Employment, Lane County has 31 temporary agency firms with 3200 individuals employed. Total employment figures for Lane County are 250,000; therefore, we support between two and four percent of the population.

Through connections in a variety of areas, AAP is able to locate qualified workers not only through advertising, but through a channel of networking. This past year has shown that qualified, willing workers are certainly available as we currently have hundreds on staff willing and able to work.

2.1 Company Ownership

AAP is a sole proprietorship that will convert to an S Corporation. As a new corporate entity, AAP will be treated as a start-up in this business plan.

The sole proprietor, Sarah Wayland, can be reached at AAP’s office, [contact information omitted in this sample plan].

2.2 Start-up Summary

Projected start-up figures are shown in the chart and table below.

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The company is uniquely positioned to take advantage of this market opportunity because of the management and field expertise of the proprietor. Sarah Wayland worked in the temporary employment industry for three years with ADIA Personnel Services (now ADECCO) as Area Account Manager (in training as a branch manager): building business relationships; hiring employees; handling employee issues; working with clients during the implementation of ADIA; and opening an additional office in Beaverton, Oregon.

For one year the proprietor was a District Sales Manager at Columbia Distributing, showing a 10% increase on $3.5 million in annual sales. Managing a staff of nine in sales and customer service, she had the opportunity to delve further into hiring/firing, reviewing, incentives outside of salary, and personnel issues.

Most recently, she has spent several years as Funds and Contracts Manager at the Oregon University System; managing four grants totaling $1.5 million annually and all personal service and interagency contracts as well.

The proprietor’s most notable success was bringing the second branch of Cellular West located in Portland, Oregon, from running in the red, to breaking even within four months of its opening. She accomplished this by using motivational tools and providing the sales force with extensive training.

3.1 Products and Services Plan

Changing labor market conditions threaten the concept of full-time permanent employment.

AAP provides a complex blend of services to distinct populations. The company serves businesses through connecting them with the professional contingent work force. It also serves the worker by connecting them with businesses, at no charge, and providing benefits not often provided by other employment agencies.

Market Analysis Summary how to do a market analysis for your business plan.">

All About People (AAP) is a local firm that costs less than a consultant or agency, provides for both project and long-term needs, and has an easy, pay and billing rate system that covers employee payroll and worker’s compensation insurance.

There are a variety of reasons why businesses may need AAP’s services:

• Spikes in work load
• Business expands into an area that in-house expertise does not yet match
• Special events
• Pregnancy leave or sabbatical
• Business increases after layoffs
• Smaller business does not yet have staff on-hand to complete extra projects.

According to economic forecasters, employment agencies and financial services are expected to have the largest industry growth over the next 25 years. The trend toward businesses cutting back on employees and their benefits due to high costs creates the demand for AAP’s services.

Just consider the time, energy, and resources an employer may spend trying to employ a person for a 20-hour task.

In addition to the already lucrative temporary industry, several companies in the Portland Metro Area place professional contingent workers, but the southern Willamette Valley is not currently being served.

The company approaches businesses primarily through networking and cold calls. Our intention is to utilize a PR agency for more coverage as soon as possible. AAP is a member of the area Chamber of Commerce and actively participates in as many activities as possible, the proprietor is a member of the Women’s Business Network, the Professional Women’s Organization, and we are in the process of connecting with the Society for Human Resource Management. Prior to start-up, AAP also surveyed several area businesses about their use of contingent workers. The company will use its website and other marketing materials that describe what services we provide and explain how simple it is to work with us.

AAP advertises in local papers and trade magazines when absolutely necessary, but most often uses the Oregon Employment Department, both community college and university campuses, and the networking groups we are members of to search out the right employee. Prior to the sole proprietor start-up, the company started recruiting by administering twenty personnel surveys and advertising locally to create a staff of qualified contingent workers. This staff will be unaffected by AAP’s corporate restructuring.

4.1 Market Segmentation

The market can be broken down into two segments: the business market segment, and the employee market segment. Both of these segments are lucrative.

Business market targets: The company targets the University of Oregon, Lane Community College, the nonprofit organizations, the publishing industry, the advertising industry, and other large businesses.

Employee market targets: Editors/writers, graphic artists, computer specialists, event planners/fundraisers, and language translators/interpreters working in the business target markets listed above, as well as any applicants with unusual skills and talents.

4.2 Service Business Analysis

These charts demonstrate the types of workers employed, the type of qualified professionals on file to work for the company, and the types of businesses who have used AAP’s services. These statistics cover the 15-month sole proprietorship period from July 1, 1998 through September 30, 1999.

Types of workers employed by or signed up with AAP

Types of employers using AAP

Each and every contact is entered into the database-either in the professionals file if they are a potential candidate, or in the contacts file if they are another type of contact. The client and jobs files utilize the contact and client numbers to automatically fill in the information from the contact or client files. This means no duplicate typing. In addition, the contacts, clients, and professional files all have follow-up sheets attached making daily follow-up easy. Simply pull the file up for that day and all calls that need to be made that day will be marked.

Searching is easy. The check boxes within each professionals file allows us to check for singular or multiple skills and experience with a click and a return.

4.2.1 Competition and Buying Patterns

First form filled out from the moment the candidate calls. Three screens constitute one file: Personal Information; Job Information; Skills. The professional and contact files have a conversation record that will allow easy follow-up with a list daily of those records needing a call.

Interview Form

Directly from the employee forms the Employment Specialist can select the appropriate interview form. This form consists of three sheets: Basic Questions; Other Information/Recommendations; and Reference Checks.

Employee Profile Sheet

From the above information, a profile sheet is generated in hard copy for the inside of each file. This is our second backup system (besides the tape drive) in case of a power outage, etc.

4.2.2 Contact Sheet

This form is used for all other contacts. From here, a contact can be turned into a client by merely typing the contact number in on the client sheet, automatically bringing in all of the information.

4.2.3 Client Sheet

The client sheet is easily created by filling in the contact number. All pertinent information is automatically entered. The client sheet has its own contact sheet attached generating a daily follow-up list. The client files can also be pulled into a handy contact list.

Strategy and Implementation Summary

AAP is completely service minded, customizing personnel packages and offering the most it can to both employers and employees. The company brokers professional workers to Willamette Valley businesses. Because we serve two distinct groups of people, both businesses and employees will be considered equally important to AAP.

The company consists of five divisions, targeting the following types of workers and needs in businesses:

Computer Division

• Computer Application Specialists
• Computer Hardware Specialists
• Computer Programmers
• Network Administrators
• Web Specialists

Editor/Writers

• Multi-lingual
• PR/Marketing
• Fundraisers
• Large and Small

Language Interpreters and Translators

• Multiple Languages
• Person-to-Person

Within these categories, we originally set up a system of single sheets on card stock and filed them in binders. Since then, an electronic database has been created by one of our professionals. With the push of a button, AAP can search for a client or an employee needed.

Businesses and employees will be able to communicate with AAP via both new technological and traditional methods. Our Web page provides information about AAP including what professional fields we serve, what clients we are working with, and what services we offer. A second-generation Web page will provide information about employees for businesses through a password-protected area. AAP forwards candidates’ resumes and other information through a variety of methods: phone, fax, personal visit, mail, and the Web page.

In August 1999 we moved the offices to the center of town. Accounting is handled electronically by the proprietor through QuickBooks, with the complex needs handled by our CPA. All payroll is generated through the payroll service, Paychex. The office is furnished with all of the technology needed to operate on a daily basis, increase market share, and serve clients.

5.1 Competitive Edge

When a business is contacted and expresses interest in contingent employees that the company can provide, the following procedures will be followed:

• Consult with client and create a follow-up plan.
• Complete the contact, client, and job sheet in the database.
• Print one of each and forward a copy of the job sheet on yellow paper to the employment specialist.
• File original sheets in the appropriate binders.
• Search for matches in the database and pull each folder that looks like it will work.
• Review that folder to assure a match.
• Call each potential candidate and discuss the job and pay to its fullest.
• Fax, e-mail, or otherwise contact client with information and/or resumes for review.
• Schedule interviews or make a decision on appropriate candidates.

5.2 Sales Strategy

When an employee seeks to work with the company, the following procedures will be followed:

• Complete the professional’s form in the database.
• While completing this sheet, screen the employee for experience levels, requiring professional experience in each arena they wish to work.
• Set up an interview with the employment specialist if the professional is qualified.
• Create a file for each employee and place all paperwork, along with a copy of the professional’s form.
• Keep in touch with the professional quarterly if nothing comes up, more often if at all possible.
• When the professional agrees to a position, they will be supplied with an employee policy manual, pieces of letterhead for invoicing, and will complete the IRS I-9 and W-4 forms prior to beginning work.

5.2.1 Sales Forecast

Our sales forecast projections are presented in the chart and table below. Three years annual projections are shown in the table.  The chart shows first year monthly forecast.  First year monthly table is included in the appendix.

5.2.2 Target Market Segment Strategy

The pay rate data will be determined by changing market factors including business demand.

Our experience shows that the following is true in regards to pay and bill rates. A “good deal” for most temporary agencies is a 50% of pay rate markup. Thus, if the pay is $10, the bill is $15. However, we have traditionally used a flat markup that seemed appropriate. Pay and bill rates generally are outlined as follows:

Editors Most editors require between $25 and $35 per hour, and our history has shown a $10 per hour markup is acceptable. One exception is in the technical arena, garnering between $45 and $55 per hour pay; again a $10 per hour markup is typical.

Writers The only writing we have done is creative for [client name omitted], and we paid $15 with a $10 markup.

Event Planners Event planners often will work for between $12.50 and $25 per hour, depending on the length of the job, requirements, and experience needed. We find a $5 per hour markup on the $12.50-$17.50 is reasonable, and a $10 per hour markup on anything over $17.50 per hour.

Fundraisers Fundraisers can start at $10 per hour (nonprofit) and go up to $20 per hour. This usually depends on client and length of assignment. Bill rate markup for nonprofits is $5 per hour, others between $7.50 and $10 per hour.

Graphic Artists Entry level beginning at $12.50 per hour, intermediate at $15 per hour, and a top of the line professional at $25 per hour. The exception may run about $50 per hour. Bill rates are between $7.50 per hour markup ($12.50-$15), and $10 markup.

Language Interpreters This is a tricky arena. Pricing depends on the language (typical/atypical) and the length of the assignment. Interpreters have been known to work for as little as $15 per hour and for as much as $35 per hour. A $10 per hour markup is acceptable.

Language Translators This division is difficult as each language and situation varies slightly. Translators tend to work by page or by word. Technical translation can be as much as $.30 per word. Other translation can be $10 per hour (an hour a page). We are unsure of markup at this time, but would suggest 50% of pay rate.

Computer Specialists:

• Application-Starting at $12.50 an hour based on Xerox experience. Markup $5 per hour.
• Programmer-Starting at $20 an hour based on AlbertIQ experience. Markup $10 per hour at a minimum. Try for $15.
• Web Designer-Entry level positions can start at $10 per hour with a markup of $5. Project work typically starts at $15 an hour, markup at least $10 per hour.
• Administration-Pay rates range between $50 and $75 per hour, with a preferred markup of $25 per hour.

When determining the bill rate, additional expense factors to remember above the pay rate are 15% employer taxes, advertising, and staff time to fill the position.

5.3 Milestones

The company has an outstanding client list and an incredible number of qualified employees available. AAP has a good reputation for providing qualified people in a timely manner.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

In a variety of settings the proprietor of AAP has strong management experience. The proprietor has the skills to not only listen well, drawing out a person’s needs through open-ended questions, but also has the ability to recognize people’s strengths and weaknesses. She will draw upon this extensive successful experience in addition to the knowledge collected over a period of 18 years working professionally. Much of the “people” skills have been developed during the seven years spent in management roles. This experience, along with a varied background, supports AAP’s goals.

AAP’s objectives are threefold:

• To provide high quality, experienced, professional workers to businesses that are currently relying on the instability of word-of-mouth contacts, and are spending much of their time and resources (and, therefore, money) locating such workers;
• To provide these workers with a path by which to reach the employer without spending their own time, money, and energy finding the work; and
• To use this opportunity to make the contingent work force a better place for both the employer and the employee.

The long-term goal of the company is to franchise and/or to become multi-location, and eventually sell this business.

Management is a style, a belief, and a strategy.

In managing our clients, AAP will communicate regularly with them, setting up a schedule that meets their needs. The company will set goals for retention of clientele and strive to reach those goals by building relationships, listening to the client’s needs, and meeting those needs with a smile on our faces. We will take responsibility for our errors and the outcome.

In managing our workers, AAP will communicate regularly with them, providing them with an employee manual to minimize their confusion, and offer them the best pay and benefits possible. AAP will set goals for retention of employees and strive to reach those goals by treating each employee with respect, provide protection when appropriate, and do everything within our power to assure a healthy working environment.

This is a relationship business. AAP will manage all clients and employees through relationship building.

During 1998-99 the proprietor provided all services. In 2000 the company will add a part-time office staffer and an employment specialist. In response to this growth, we will have a procedures manual for in-house staff assuring that the information is clear. In addition, we will provide employees with regular training within the divisions to assure they understand the details of the work they are doing daily. 2001 projections include a receptionist, another employment specialist, and a field representative. In 2002 AAP will examine the feasibility of opening a branch office in the Salem, Bend, or Medford/Ashland areas.

6.1 Payroll

All About People runs its payroll twice a month. Each professional will be given a check schedule when they work with AAP. Each check covers the previous two weeks.

In order to process payroll; AAP must receive a professional’s signed invoice the Wednesday prior to payday. The invoice, must be on AAP letterhead and include: name, social security number, mailing address, dates of work completed, location worked (at home, at the client’s office), one or two sentences describing what tasks were completed, and how much time was spent each day. At the bottom there must be a place for the client to sign and date in acceptance of the work to date. The original will be submitted to AAP, the client will receive one copy, and the professional will keep a copy.

AAP is unable to provide payroll advances. If a check is lost in the mail, we must wait seven days from the date of mailing, and then if the check has not arrived we will stop the check at the bank and have one reissued.

6.2 Benefits

Because we value our employees, we have employee group health insurance available, and contribute a major portion of the monthly premium. According to the Insurance Pool Governing Board (IPGB) employees must work at least 17.5 hours per week. Employees who work intermittently or who have worked fewer than 90 calendar days are not eligible. IPGB also states that all carriers may decline to offer coverage to the business or to any employee.

Technically, All About People is employer of the professionals we place. This means that we are responsible for covering the worker’s compensation insurance, running payroll, and that we are the ones to whom each employee is responsible. We understand that this can be tricky when employee professionals are working with a client, so we want to describe the expectations of this relationship:

• If the professional doesn’t understand the work or assignment that has been given by the client, then discuss the work with the client.
• If there are issues at work, the employee should inform AAP and then speak with the client.
• If these issues continue, the employee should talk with AAP immediately.
• If the professional feels they are being harassed at work they should let AAP know immediately.
• If the employee should be being asked to perform tasks other than the original assignment, the employee should talk with AAP before beginning any tasks other than the original assignment.
• If the professional is being asked to work overtime (more than 40 hours per week), they should let us know immediately.

AAP does not guarantee either work or wages when you join us to become an AAP employee. We will, of course, strive to keep you as busy as possible. AAP is also not able to guarantee an hourly wage prior to the assignment beginning. If you work on a job, and complete the work successfully, you will be paid at the agreed rate.

This employment relationship differs from others because you, AAP, or the client may end your employment with or without notice and with or without reasons. However, if you accept a job with AAP, we do expect you to finish the assignment.

Marketing Strategy

AAP’s target market is both businesses and professional workers. Phase one of the marketing plan will target the University of Oregon, the technology industry, and the top 500 businesses in Eugene through networking and cold calling. Phase two will target small businesses with less than five employees because smaller businesses may not have the in-house capability to locate, evaluate, and hire potential professional contingent workers through a small PR campaign.

7.1 Businesses

We began marketing the businesses through several personnel surveys. The University of Oregon Alumni Association, University of Oregon Foundation, and University of Oregon Human Resources Department, as well as Symantec’s Human Resources director were approached for information regarding their need for professional temporary and permanent workers. These initial interviewees have all (with the exception of U of O HR Dept) become clients within the first year of business. After these personnel surveys were complete, we adjusted our recruitment of professional workers to meet the demand.

Another tactic was joining multiple business groups. AAP became a member of the Eugene Chamber of Commerce and attends the weekly greeters meetings; the Women’s Business Network and attends the monthly meetings; the Professional Women’s Organization and attend the monthly meetings; as well as the City Club, keeping a pulse on what is happening in the community, attending as the proprietor sees fit.

The next approach is face-to-face cold calls. The tools for these calls are simple-a business card and a brochure. The information collected during the cold call is vital: how many employees does the business have; in what areas have they experienced a need for professional contingent employees; and who is the appropriate contact.

7.2 Professional Workers

Our beginning point in marketing to workers was approximately 30 personnel surveys to professional contingent workers, building the foundation of our database.  AAP intends to recruit workers through advertising in the newspaper and appropriate trade magazines, trade shows, the University of Oregon career center, and by referral. We have found that each division within the company requires a different approach for recruitment. We try not to depend on newspaper advertising as we find the results are moderate. Results are far better with the employment department for some areas, with the U of O for others, and also through a series of developed contacts for the other divisions.

7.2.1 Trust

In order to build trust with both businesses and employees AAP will follow through as promised. We will treat each business, employee, and ourselves, with integrity. AAP will communicate clearly, asking businesses to specify the needs for follow-up service during the time that they employ our contingent worker. We will work with employees to assure that they have a clear understanding of what AAP offers and what we expect of them.

7.3 Supporting Research

“A fading model of employment in the United States envisions a business enterprise with full-time employees who can expect to keep their jobs and perhaps advance so long as they perform satisfactorily and the business continues. Changing labor market conditions threaten the concept of full-time permanent employment. As reported by the Conference Board in September 1995, contingent workers account for at least 10 percent of the workforce at 21 percent of the companies surveyed, or almost double the 12 percent of respondents with that number in 1990. Writing in the Monthly Labor Review in March 1989, Belous estimated that contingent workers constitutes 24 to 29 percent of the labor force in the United States. In August 1995, however, the U.S. Bureau of Labor Statistics (BLS) estimated the size of the contingent labor force at 2 to 5 percent of the total workforce. However, BLS did not count long-term part-time employees, who constitute 90 percent of part-time workers.”       — Society for Human Resource Management, The Contingent Worker: A Human Resource Perspective, by W. Gilmore McKie & Laurence Lipset taken from Chapter 1, What Is a Contingent Worker?

AAP is a service company providing businesses with customized personnel solutions by connecting them with the professional contingent work force. Research suggests that 2000 is an opportune time to be in the Eugene market with this service. Even with all of the evidence that contingent work is the wave of the present, and of the future, the niche of placing contingent workers who are paid $12.50 to $40 per hour is untapped in the Eugene area. However, a few companies place high-end contingent workers in the Portland area.

There are many reasons why businesses are turning to contingent workers. The Economic Policy Institute’s article “ Contingent Work ” by Polly Callaghan and Heidi Harmann explains that:

“Growth in involuntary part-time employment is causing total part-time employment to grow faster than total employment. Another indication of the shift toward part-time workers: hours for part-time workers are growing faster than hours for full-time workers. Temporary employment has grown three times faster than overall employment and temporary workers are being used for more hours. Contingent employment is growing faster than overall employment. Part-timers are disproportionately women, younger, or older workers. There has been a shift away from manufacturing toward trade and services. These structural changes help explain the growth in part-time employment.”

Because of the changing nature of jobs themselves, AAP’s services are desirable to employers of all sizes. Unlike five or ten years ago, many positions are so diversified, or specialized, that it is not financially feasible for an employer to hire a person to fill one position, requiring several areas of expertise. This is not financially wise for the business because of the pay range required to recruit and hire such a talented person (especially in areas such as graphics, design, etc.). The cost of payroll, taxes, benefits, and other miscellaneous staff required to run employees add to the burden of a downsized staff. Contacting AAP and using a professional contingent worker for each portion of a position as needed will solve this dilemma. Currently most businesses locate needed “qualified” workers by word of mouth. With one phone call, e-mail, or connection with our Web page, AAP makes the task easy.

In addition, Oregon’s economy is expected to continue growing, and employment, total personal and per capita income, and population growth rates are expected to exceed the national average (according to the 1997-98 Oregon Blue Book). Although Oregon’s economy is among the best there is an obvious group of contingent workers available to build an employee labor pool. The company draws from a labor pool of qualified contingent workers which consists of people who work at home, retirees, others who wish to work part-time. According to the Oregon University System, approximately 33% of bachelor’s degree graduates will be unable to find jobs in Oregon each year. So, recent college graduates are also a part of AAP’s labor pool.

Research shows that a large percentage of workers who tend to work more than one job are well-educated individuals who have a higher degree of education. According to Oregon Employment Department’s Occupational Outlook Quarterly , Spring 1997, 9.4% have Ph.D.’s; 6.5% a Professional degree; 9.1% a Master’s degree; 7.9% a Bachelor’s degree; 7.9% an Associate degree; and the remaining 15.8% lesser education. According to a Personnel Journal article “ Contingent Staffing Requires Serious Strategy ,” April 1995, there are also many retirees that enjoy doing contingent work.

Financial Plan investor-ready personnel plan .">

The following sections contain the financial information for All About People. Tables show annual projections for three years. Charts show first year monthly figures.  First year monthly tables are included in the appendix.

8.1 Important Assumptions

The financials of this plan are predicated on the following table of assumptions.

8.2 Projected Profit and Loss

Profit and Loss figures are projected in this table.

8.3 Projected Cash Flow

Our cash flow estimates are shown in the chart and table below. The owner expects to invest further amounts in the business over the next two years to finance continued growth.

8.4 Projected Balance Sheet

Three year annual balance sheets estimates appear below.

8.5 Business Ratios

The table below presents important business ratios from the help supply services industry, as determined by the Standard Industry Classification (SIC) Index code 7363, Help Supply Services.

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• Staffing Agency Business Plan Home
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• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

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Staffing Agency Business Plan FAQs

What is a staffing agency business plan.

A staffing agency business plan is a plan to start and/or grow your staffing agency business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your staffing agency business plan using our Staffing Agency Business Plan Template here .

What Are the Main Types of Staffing Agency Companies?

There are many types of staffing agency companies. Some staffing agencies will focus on a particular industry, such as clerical jobs. Other staffing agencies focus on executive job placement, while others will offer a wide range of services across all industries. Some even offer human resource functions, such as payroll, benefits administration and risk management.

What Are the Main Sources of Revenue and Expenses for a Staffing Agency Business?

The primary source of revenue for staffing agencies are the fees it charges clients to place them in a job and the revenue it receives from businesses that hire them to find and recruit suitable staff for their business.

The key expenses for a staffing agency business are the costs to market the business, as well as payroll for the support staff. Other expenses will be the rent, utilities, and overhead costs for the physical office space.

How Do You Get Funding for Your Staffing Agency Business Plan?

Staffing agency businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Angel investors and other types of capital-raising such as crowdfunding are other common funding sources. This is true for an employment agency business plan and specialities like a healthcare staffing agency business plan.

What are the Steps To Start a Staffing Agency Business?

Starting a staffing agency business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Staffing Agency Business Plan - The first step in starting a business is to create a detailed staffing agency business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your staffing agency business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your staffing agency business is in compliance with local laws.

3. Register Your Staffing Agency Business - Once you have chosen a legal structure, the next step is to register your staffing agency business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your staffing agency business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Staffing Agency Equipment & Supplies - In order to start your staffing agency business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your staffing agency business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful staffing agency business:

• How to Start a Staffing Agency Business
• How to Open a Staffing Agency Business

Where Can I Get a Staffing Agency Business Plan PDF?

You can download our staffing agency business plan  PDF template here . This is a business plan template you can use in PDF format.

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Staffing Agency Business Plan

As the job market becomes increasingly competitive, businesses are looking for innovative ways to attract and retain top talent. It is where your staffing agency will become profitable.

Are you looking to start writing a business plan for your staffing company? Creating a business plan is essential to starting, growing, and securing funding for your business. We have prepared a staffing agency business plan template for you to help in start writing yours.

Free Staffing Agency Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How To Write A Staffing Agency Business Plan?

Writing a staffing agency business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the whole business plan is ready. Here are some components to add to your summary:

Start with a brief introduction:

Market opportunity:, mention your services:, management team:, financial highlights:, call to action:.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon..

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2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview, But there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

About the business:

Provide all the basic information about your business in this section like:

• The name of the staffing agency and the type of agency you want for example are you writing it for a nurse staffing agency, medical staffing agency or any direct hiring firm.
• Company structure of your staffing agency whether it is LLC, partnership firm, or some other.
• Location of your staffing company and the reason why you selected that place.

Mission statement:

Business history:, future goals:.

This section should provide an in-depth understanding of your recruitment business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your business will run along with the target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

Target market:

Market size and growth potential:, competitive analysis:, market trends:, regulatory environment:.

Some additional tips for writing the market analysis section of your Recruitment agency business plan:

• Use a variety of sources to gather data, including industry reports, market research studies, and surveys.
• Be specific and provide detailed information wherever possible.
• Include charts and graphs to help illustrate your key points.
• Keep your target audience in mind while writing the business plan

4. Products And Services

The product and services section of a staffing company business plan should describe the specific services and products that will be offered to customers. To write this section should include the following:

List the services:

• Create a list of the services that your staffing agency will offer, which may include all the services for example, will the agency offer temporary staffing, temp-to-perm staffing, direct hire placement, or a combination of these services?
• Describe each service: For each service, provide a detailed description of what it entails, the time required, and the qualifications of the professionals who will provide the service. For instance, do you need a full-time HR or some other personnel specific for interviews?

Screening and Placement Process:

Overall, the product and services section of a recruitment firm business plan should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key points to include in your marketing plan:

The partnership is a blessing:

Have a competitive fee structure:, marketing strategies:, customer retention:.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business operations. Here are the components to include in an operations plan:

Hiring plan:

Operational process:, client management:.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your staffing business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the staffing agency. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

Key managers:

Organizational structure:, compensation plan:, board of advisors:.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan , it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:, financing needs:.

Remember to be realistic with your financial projections, and to provide supporting evidence for all of your estimates.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

• Include a table of contents for the appendix section to make it easy for readers to find specific information.
• Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
• Provide market research data, such as statistics on the size of the staffing industry, consumer demographics, and trends in the industry.
• Include any legal documents such as permits, licenses, and contracts.
• Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
• Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your employment agency business should only include relevant and important information that supports the main content of your plan.

Download a sample staffing agency business plan

Need help writing your business plan from scratch? Here you go; download our free staffing agency business plan pdf to start.

It’s a modern business plan template specifically designed for your staffing agency business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This staffing agency business plan sample will provide an idea for writing a successful staffing agency business plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready staffing business plan to impress your audience, then download our staffing agency business plan pdf.

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Frequently asked questions, why do you need a staffing agency business plan.

A business plan is an essential tool for anyone looking to start or run a successful recruitment business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your staffing agency.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your agency.

How to get funding for your staffing agency business plan?

There are several ways to get funding for your staffing business, but one of the most efficient and speedy funding options is self-funding. Other options for funding are

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria first before you can apply for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your staffing agency, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought options for startups.
• Venture capital – Venture capitalists will invest in your business in exchange for a percentage of shares, so this funding option is also viable.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your staffing agency business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your employment agency business plan and outline your vision as you have in your mind

What is the easiest way to write your staffing agency business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any staffing agency business example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Recruitment Agency Business Plan: How to Write One

Launching a recruitment agency demands a solid foundation, and crafting a detailed business plan is the cornerstone. Get started on your recruitment agency business plan with our guide. We will walk you through all the details.

The United States, Japan, and the United Kingdom dominated the recruitment and staffing industry in 2022, generating 55% of its revenue. Global revenue for the staffing industry jumped 4% to $648 billion, according to a report from Staffing Industry Analysts . The current job market, characterized by rapid technological advancements and shifting workforce demographics, is creating a market for flexible staffing solutions.

To cut costs and improve the efficiency of human resources, businesses are turning to staffing and recruitment agencies to secure talent. The rise of the gig economy and the preference for contract or temporary positions among workers seeking greater work-life balance is helping fuel the industry’s growth. Nearly 23% of working Americans also have a side hustle, according to a recent study by Pymnts .

Your Business Plan’s Key Elements

Whether you are a seasoned professional in the staffing world or a newcomer to the field, you need to start with a recruitment agency business plan. Creating a business plan requires gathering a significant amount of information. Start by researching the staffing industry, including market size, growth trends, and regulatory considerations. Network with industry professionals, attend relevant conferences, and utilize online resources to gain knowledge. Financial projections should be based on realistic market assumptions and comparable business models.

Keep in mind you will need a business plan at various stages of your business journey. Initially, it will guide your startup phase, helping you to secure funding and establish your business structure. As your agency grows, revisiting your plan can help you to scale your operations and enter new markets.

A comprehensive startup business plan for a recruitment agency should include:

• Executive summary: Start with a clear and concise overview of your business — your elevator pitch. Highlight your business goals, mission statement, and the services you plan to offer.
• Market analysis: Conduct thorough research on the staffing industry, focusing on your niche. Identify your target market, analyze your competitors, and outline the trends and challenges in the industry to understand your unique selling proposition.
• Services: Detail the types of staffing services you plan to provide. Whether it is temporary staffing, permanent placement, or executive search, be clear about your offerings, the verticals you will serve, and how they meet the needs of your target market.
• Marketing plan: Outline how you will attract clients and candidates with your marketing plan and sales strategy. Identify the channels you can use to build your brand and reach your audience.
• Operations: Describe the day-to-day operations of your agency, including the recruitment process, the technology, the tools you need, and how you plan to maintain quality and compliance.
• Financial plan: Make detailed financial projections, such as startup costs, revenue forecasts, and a break-even analysis to understand the financial viability of your business.
• Management: Highlight your team’s expertise and the organizational structure of your agency. If you start solo, outline your experience and any external support you can leverage.

Partnering With AtWork: A Shorter Path to Your Goal

If you are considering opening a recruitment agency, partnering with AtWork to start a staffing franchise can significantly streamline the startup process. By joining forces with a proven brand, you can cut down on startup costs and bypass many of the hurdles of starting from scratch. AtWork’s recruitment agency business plan also allows you to take advantage of the Work Opportunity Tax Credit (WOTC) to lower your operational costs.

AtWork provides comprehensive knowledge, training, and tools essential for launching your staffing business. As a franchise owner, you get in-depth training on running a successful staffing agency, including sales, operations, and compliance. AtWork has state-of-the-art technology and operational tools to simplify day-to-day management, and marketing campaigns to effectively promote your agency and attract clients and candidates. Its support staff also handles all your payroll, allowing you to concentrate on scaling the business.

Learn More About AtWork

Get started to learn more about partnering with AtWork to launch a business in the staffing industry.

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What License & Requirements Are Needed to Open a Staffing Company?

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• What Is the Difference Between Staffing & Placement?
• Guidelines for How to Set Up an Air Conditioner Company

Staffing agencies in the United States hire about 16 million temporary and contract workers each year, reports the American Staffing Association . If you're ready to start a manpower supply business, now is a good time to do it. Since millions of Americans are actively looking for work, you have access to a huge talent pool.

Consider starting a niche staffing agency rather than one that serves multiple industries. By choosing a niche, you will be better able to match candidates with potential employers and stand out from the competition.

Start a Manpower Supply Business

First things first, take the time to research the market and define your competitive advantage. Decide whether you want to start a general staffing agency or a niche firm. For example, you could launch an IT-focused manpower firm, or one that sources staff for manufacturing roles.

More than one-third of staffing employees work in industrial jobs, according to the American Staffing Association. About 24 percent hold administrative positions and 21 percent work in managerial positions. Research the most prominent industries in your city or state and try to identify skill gaps. Check your competitors, too.

Another advantage of choosing a niche for your manpower business is that you can provide specialized training. A medical staffing agency, for instance, has better knowledge of the health care industry and the market's demand than one serving multiple industries.

As Penn Foster notes, job seekers have access to about 20,000 staffing firms and can afford to be picky. Manpower companies that train their workers and focus on specific niches are more appealing to both employers and employees.

Draft a Business Plan

Once you've found your niche, it's time to come up with a business plan. Start with a brief summary of your mission, services and growth plan, recommends the Small Business Administration . Next, describe your manpower supply agency in detail, including its location, target market and competitive advantage. This document should also include market and competitive research, financial forecasts, marketing strategies and other relevant aspects.

As an entrepreneur, you also need to draft a sound marketing plan, build your talent pool and offer career development opportunities to those who sign up with your agency. Attend networking events to grow your professional network and connect with business owners who might be interested in your services.

Leverage digital technologies, such as applicant tracking systems, to provide better service and nurture your clients. Set up a website for your manpower supply business and publish industry-related content. Describe what sets your agency apart and how you identify top candidates.

Meet the Legal Requirements

Before hiring workers, you must choose a name and business structure for your manpower supply agency. Consider starting out as a partnership or limited liability company (LLC). Register your business with the state and then apply for an Employer Identification Number (EIN).

Getting a state tax ID number is just as important as it determines where you pay state and local taxes. Depending on your location, you may apply for it online or receive one when you register your business with the state. In addition to these requirements, you must also open a business bank account and purchase both public liability and business insurance.

The next step is to apply for business licenses and permits. There is no such thing as a manpower supply license or staffing agency license. Any company that offers staffing services must be either registered as a placement agency or licensed as an employment agency, according to the Commonwealth of Massachusetts .

The City of New York , for example, requires an employment agency license for any business that assists employers in finding workers or procures employment or engagements for job seekers. The only exceptions are temporary employment agencies, artist management companies and executive search firms. Businesses that fall into these categories don't need a license to operate, but they must comply with specific regulations.

Licensing requirements, taxes and other legal aspects are determined by your location and business model. That's why it's important to plan your business in advance. For example, a manpower supply agency that only provides temporary work may fall under different regulations than one offering both temporary and permanent employment opportunities.

• American Staffing Association: Staffing Industry Statistics
• Penn Foster: Why Smart Staffing Firms Are Training Associates
• Small Business Administration: Write Your Business Plan
• IRS: Business Structures
• IRS: Employer ID Numbers
• Commonwealth of Massachusetts: Information for Employment Agencies
• City of New York: Employment Agency License

Andra Picincu is a digital marketing consultant with over 10 years of experience. She works closely with small businesses and large organizations alike to help them grow and increase brand awareness. She holds a BA in Marketing and International Business and a BA in Psychology. Over the past decade, she has turned her passion for marketing and writing into a successful business with an international audience. Current and former clients include The HOTH, Bisnode Sverige, Nutracelle, CLICK - The Coffee Lover's Protein Drink, InstaCuppa, Marketgoo, GoHarvey, Internet Brands, and more. In her daily life, Ms. Picincu provides digital marketing consulting and copywriting services. Her goal is to help businesses understand and reach their target audience in new, creative ways.

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How to write a business plan for recruitment in 2024 (template included)

• Published on June 3, 2020
• Updated on February 12, 2024

Writing a business plan in recruitment has always played a crucial part in the interview process for a number of recruitment agencies around the world.

A comprehensive business plan can demonstrate a recruiter’s commitment, knowledge and commercial acumen. During economic uncertainties in 2023, these qualities are more important than ever.

Arriving at an interview armed with a comprehensive business plan before you’re even asked will no doubt set yourself apart from other recruiters.

During economic uncertainties, managers will need to present a business case to leadership for budget approval in order to make a hire. Your business plan will be an important element of this business case. An impressive business plan could be the difference between landing an offer today, or falling into a pipeline of other candidates.

In this article, we share a step-by-step guide outlining how to create a comprehensive business plan. We walk through the key components and include examples.

At the end of the article, you can download a free recruitment business plan template which is tailored towards the key components mentioned in this article.

A business plan should be packed full of relevant information but should be compressed and to the point. Avoid verbiage, stay specific and keep to 4 – 6 pages.

Introduction

Start with a title. Include your name and the company you’re writing the business plan for. A little personalisation will go a long way.

Underneath your title, outline the objective of your business plan and again personalise it towards the agency you’re interviewing with. While you have the hiring manager’s attention, this paragraph is an opportunity for you to demonstrate how comprehensive your business plan is. The aim is to capture the hiring manager’s interest so they continue to read each component:

“The objective of this business plan is to outline the value I can add to employer’s name.

In this business plan, I have highlighted my specialism, hiring activity in my market, my candidate and client strategies, my methodology, how I plan to recruit through economic uncertainties in 2023, my competition and my personal revenue projections over 12 months.”

You can use this paragraph as a way to introduce your business plan verbally if you’ve called up a hiring manager. You can also use this extract in a cold email.

Your specialisation

This is a crucial positioning statement for your value-add. It sets out precisely where your network and experience lies and what you intend to bring to the table in your new role.

Your specialisation can be described clearly by outlining what roles you will specialise in, what industries you will target, what level of seniority you will focus on and what geographies you will cover.

For ease of reading, you can use each component as a title and use bullet points to expand upon your answers.

Taking a Technology recruiter as an example:

What roles I will specialise in:

• Product Management permanent roles
• UX/UI Design permanent roles

What industries I will target:

• Series A – C funded technology startups (high investment, high growth and high volume of roles)

What level of seniority I will focus on:

• Mid to senior (120 – 180k salary range for Product Managers, 140 – 200k salary range for Designers)

What geographies I will cover:

• Based in Singapore, the local market will be my core market
• Secondary markets include Jakarta, Bangkok and Kuala Lumpur due to less competition from recruiters and high volume of roles

Hiring activity trends

The hiring activity trends section provides an opportunity for you to demonstrate and portray your knowledge of the market.

The 3 important components of this section are: hiring activity over the past 3 years, hiring activity for next year and how you predict hiring activity to shift beyond that.

Utilise your own knowledge of the market but back it up with research gained from reputable sources related to your market e.g. Tech in Asia, Tech Crunch, Channel News Asia, The Straits Times or The Financial Times.

You’ll want to cover how hiring activity has increased or decreased, what the drivers of growth are in your industry and what the threats and challenges are within your sector.

Candidate strategies

Moving on from market trends, this section indicates how you will acquire candidates for your desk. It offers an opportunity for you to demonstrate the experience you’ve learnt in candidate management from your previous firm, but also an opportunity for the employer to ensure that your approach aligns with theirs.

3 key components of this section include: how you will generate candidate leads, what challenges you expect to face and how you will overcome these challenges.

Taking a Front Office Banking & Financial Services recruiter as an example:

How do I plan to generate candidate leads:

• Direct headhunting using a LinkedIn Recruiter account, this costs approximately $X amount, the key benefits being access to a high volume of InMails and enhanced search capability. This has been the sourcing tool for 60% of my previous placements

Challenges I expect to face:

• In light of economic uncertainties in 2023, highly sought-after candidates may be risk-averse and may not see this as a good time to move jobs

How I will overcome these challenges:

• I will develop relationships with these candidates for the future but I will adjust my sourcing strategy accordingly by increasing volume of direct approaches

Client strategies

A similar section to candidate strategies but geared towards clients. Arguably more important than candidate strategies during a recession as the market could be job-short – even in the good times, strong business development capabilities in recruiters are harder to find.

This section includes 6 key components including how you plan to onboard new clients, how you plan to sustain relationships with clients for repeat business, what industries your clients are in, the challenges you expect to face and how you will overcome these challenges.

Take these bullet points as a basic example:

How I plan to onboard new clients:

• During a recession, I plan to cultivate relationships by helping and consulting clients on non-recruitment related issues, such as advising clients on the current state of the market
• I plan to generate leads by making 25 cold calls per day during the ramp-up period, to again offer support and advice where needed, and to leverage any open roles
• A soft approach of connecting with hiring managers, HR contact and C-Level candidates on LinkedIn, to establish working relationships and eventually convert into clients

How I plan to sustain relationships with current clients and win repeat roles:

• The most important way to sustain relationships is by offering a service that is superior to competitors. That is by being transparent, sticking to deadlines and delivering results
• Regularly catch up with clients on a monthly basis to see how they’re doing and see if you can generate new roles
• Keep yourself updated on company news and congratulate clients on milestones e.g. if they generate a Series C round of funding

What industries I will target clients in:

• Series A – B funded technology startups
• During a recession there is less of an appetite to use agencies due to an unprecedented volume of great candidates available in the market
• Offer free support to companies currently not using agencies, provide an impressive service and convert into paying client post-recovery

The 6th component is “examples of target clients” and this is where you can really demonstrate tangible market knowledge. Use company names, find the potential contact in each company and add your comments, such as the volume of roles you expect from that client. 5 examples should be enough to peak your hiring manager’s interest.

You can use a table to display this information with ease:

It goes without saying that you should never be tempted to use information that is proprietary to your previous employer. This information can be openly found with some basic LinkedIn research.

My methodology

Are you a recruiter that is focussed on crunching numbers? Are you a recruiter who is focussed on cultivating long-term relationships? In this section, you can include a few quick bullet points to explain how you approach recruitment. This information gives your hiring manager an indication about whether you hold similar values and whether you have similar working styles.

How you can adapt to recruiting during a possible economic downturn

This section is a new one in response to market conditions in 2023 but can demonstrate how you are prepared to deal with current and upcoming challenges.

You can use this section as the title and include bullet points to outline how you will adapt to these market conditions.

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My key competitors

Which recruiters and agencies offer the greatest competition? Demonstrating your knowledge in this area highlights that you are commercially aware outside of your core market.

Include about 5 different competitors who are directly competing in your patch. You can use the table below to display this information:

Personal revenue and target projections

In many business plans, financial projections are of utmost importance and can demonstrate your commercial acumen. If you’ve ever watched Dragon’s Den, you’ll know what happens when you don’t know your numbers!

Project your personal revenue for 4 quarters. You can start your calculations by predicting the average annual salary of a candidate in your patch. You can project your average percentage fee agreed with clients and from there you can calculate your average fee. Once you have this, you can predict the amount of placements you’ll be making per month.

Make sure your revenue projections are realistic and achievable. Avoid the temptation to predict vastly optimistic revenues, especially during a possible recession. You must allow time to ramp-up and there must be a logical relationship between your historical and predicted revenues.

The plan only includes project revenue. Your historical revenue should be on your CV.

Take the below as an example:

My predicted average annual salary of candidates:

My predicted average percentage fee agreed with the client:, my predicted average fee:, my predicted average placements per month, my projected revenue over 12 months.

Underneath, you can also include the KPIs you will set yourself to guide you in achieving these numbers. For example, you can set yourself a guideline for how many CVs you need to send, how many candidate meetings you need to arrange, how many client meetings you need to arrange and so on.

The template

We’ve constructed a free template built around the components mentioned above, so you can create your own for when you reach out to hiring managers.

To download this template, please add your email below and you’ll be redirected to the template.

By downloading our busines plan, you agree to our  Privacy Policy and Notification Settings .

This step-by-step guide should give your hiring manager a clear idea of your plan. If executed successfully, you’ve already demonstrated your commitment, knowledge and commercial acumen before even attending an interview.

The way you’ve structured your plan will give your hiring manager a very clear indication of your methodology and whether you’d fit their structure. Keep in mind that if your methodology is focused on high volume recruitment, it’s not going to work well with an executive recruitment agency.

As a next step, learn this plan inside and out. Be prepared to pitch your plan to your hiring manager and answer detailed questions surrounding each component.

Leave your interviewer with no room for concern and secure that role! Lastly, if you enjoyed the article, please consider subscribing or following us on LinkedIn to have new articles for recruiters like this delivered directly to your inbox.

Subscribe for free

As Founder of Charterhouse Partnership, I led the opening of 5 international offices, hiring & training hundreds of recruiters. Please subscribe to our weekly newsletter where I share my insights on the recruitment industry.

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Here is a free business plan sample for a recruitment agency.

If you're passionate about connecting people with their dream jobs and considering launching your own recruitment agency, you've landed on the perfect page.

In the content that follows, we will present to you a comprehensive sample business plan tailored for a recruitment agency.

As an aspiring entrepreneur, you're likely aware that a strategic business plan is a cornerstone of any successful venture. It serves as a roadmap, guiding you through establishing your mission, objectives, and tactics for your enterprise.

To jumpstart your planning process with ease and precision, you can utilize our recruitment agency business plan template. Additionally, our specialists are on standby to provide a complimentary review and refinement of your plan.

How to draft a great business plan for your recruitment agency?

A good business plan for a recruitment agency must be tailored to the nuances of the staffing and human resources industry.

To start, it's crucial to provide a comprehensive overview of the recruitment market. This includes current statistics and the identification of emerging trends within the industry, as illustrated in our recruitment agency business plan template .

Your business plan should articulate your vision clearly. Define your target market (such as tech startups, healthcare providers, or financial institutions), and establish your agency's unique value proposition (specialization in a certain industry, executive search, temporary staffing, etc.).

Market analysis is a key component. You need to have a thorough understanding of the competitive landscape, industry trends, and the needs of both employers and job seekers.

For a recruitment agency, it's important to outline your service offerings. Describe the types of recruitment services you will provide - permanent placements, contract staffing, headhunting services - and how these will address the hiring challenges faced by your clients.

The operational plan should detail the structure of your agency, including the location, the technology and tools for candidate sourcing and client management, and the recruitment and selection process.

Quality of service is paramount in recruitment. Discuss your approach to candidate vetting, compliance with employment laws, and commitment to ethical practices.

Address your marketing and sales strategy next. How will you build relationships with clients and candidates? Consider your approach to networking, brand building, and leveraging online platforms for visibility.

Having a digital strategy, such as a professional website, online job boards, and a social media presence, is vital in the recruitment industry.

The financial plan is another critical element. It should include your startup costs, revenue projections, operating expenses, and the point at which you expect to break even.

In recruitment, understanding your cash flow is essential, as there can be a delay between placing a candidate and receiving payment. For this, you can refer to our financial forecast for a recruitment agency .

Compared to other business plans, a recruitment agency's plan must focus on the intangible aspects of service delivery, such as building a strong candidate network, maintaining client relationships, and the importance of a skilled internal team.

A well-crafted business plan will not only help you clarify your strategy and operations but also serve as a tool to attract investors or secure loans.

Investors and lenders will look for a solid understanding of the recruitment market, realistic financial projections, and a clear plan for day-to-day operations.

By presenting a comprehensive and substantiated business plan, you showcase your professionalism and dedication to the success of your recruitment agency.

To achieve these goals while saving time, you can complete our recruitment agency business plan template .

A free example of business plan for a recruitment agency

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a recruitment agency .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The recruitment industry is a vital component of the global economy, facilitating the connection between employers and potential employees.

As of recent estimates, the global recruitment services market size is valued at over 150 billion dollars, with expectations for continued growth as industries expand and the job market evolves.

In the United States alone, there are thousands of recruitment agencies, contributing to an annual revenue of approximately 150 billion dollars, highlighting the critical role these agencies play in the American labor market.

These statistics underscore the significance of recruitment agencies in supporting business growth and providing essential services for job seekers.

The recruitment industry is experiencing several key trends that are shaping its future.

Technology is playing an increasingly important role, with artificial intelligence and machine learning being used to streamline the recruitment process and improve candidate matching.

There is also a growing emphasis on diversity and inclusion, as companies seek to build more representative workforces and tap into a wider range of talent.

Remote work has become a significant factor, with many agencies now offering services to help businesses find remote employees and manage distributed teams.

Additionally, the gig economy is expanding, leading to a rise in demand for short-term and freelance positions, which recruitment agencies are adapting to accommodate.

Employer branding has become crucial, as companies look to recruitment agencies to help them attract top talent by promoting their culture and values.

These trends indicate how the recruitment industry is evolving to meet the changing needs of the modern workforce and employers.

Success Factors

Several factors contribute to the success of a recruitment agency.

First and foremost, the ability to understand and meet the specific needs of clients and candidates is essential. This includes offering personalized services and maintaining a high-quality talent pool.

Investing in the latest recruitment technologies can provide a competitive edge by enhancing efficiency and the quality of matches between employers and job seekers.

A strong network and industry connections can significantly boost an agency's ability to source candidates and fill positions quickly.

Expertise in niche markets or specialized sectors can also be a differentiator, as clients often look for agencies with a deep understanding of their industry.

Excellent client and candidate service is paramount, as positive experiences lead to repeat business and referrals.

Lastly, adaptability to the changing job market and regulatory environment ensures that a recruitment agency can continue to operate effectively and maintain compliance.

The Project

Project presentation.

Our recruitment agency project is designed to address the evolving needs of the modern workforce and the companies seeking to hire top talent. Situated in a business hub with proximity to corporate offices and tech parks, this agency will specialize in matching qualified candidates with their ideal positions, ranging from tech and finance to creative and healthcare sectors. We will leverage advanced recruitment technologies and methodologies to ensure a precise fit for both employers and job seekers.

The emphasis will be on understanding the unique culture and requirements of each company, as well as the career aspirations and skills of each candidate, to facilitate successful and lasting employment relationships.

This recruitment agency aims to become a trusted partner for businesses and a career ally for professionals, thereby contributing to the growth and success of the local and wider business community.

Value Proposition

The value proposition of our recruitment agency lies in our personalized approach to talent acquisition and our commitment to delivering exceptional matches that benefit both employers and candidates.

Our expertise in sourcing and placing top talent, combined with our dedication to understanding the nuances of various industries, offers a competitive edge to our clients and supports the career progression of our candidates.

We are committed to fostering a dynamic and supportive environment where businesses can find their next star employee and where individuals can take the next step in their professional journey.

Our agency aspires to be more than just a service provider; we aim to be a strategic partner in talent management, contributing to the thriving economy and supporting the professional community.

Project Owner

The project owner is a seasoned recruitment specialist with a keen insight into the complexities of the job market and the challenges faced by employers and job seekers alike.

With a background in human resources and a track record of successful placements across various industries, the owner is dedicated to building a recruitment agency that stands out for its integrity, efficiency, and innovative approach to talent acquisition.

Driven by a vision of connecting people and businesses in meaningful ways, the owner is committed to offering tailored recruitment solutions that contribute to the success of companies and the satisfaction of job seekers.

With a passion for career development and a commitment to excellence, the project owner is the driving force behind this initiative, aiming to transform the landscape of recruitment and make a positive impact on the job market.

The Market Study

Market segments.

The market segments for this recruitment agency are diverse and cater to various needs within the job market.

Firstly, there are companies of all sizes, from startups to large corporations, looking to fill vacancies with the most suitable candidates.

Secondly, the agency serves job seekers ranging from entry-level applicants to experienced professionals seeking new opportunities or career changes.

Additionally, the market includes niche sectors requiring specialized recruitment services, such as IT, healthcare, or executive search.

Lastly, educational institutions and training programs can be a key segment by partnering with the agency to place graduates in relevant positions.

SWOT Analysis

A SWOT analysis of this recruitment agency project highlights several key factors.

Strengths include a robust network of candidates and employers, expertise in talent acquisition, and a strong understanding of market trends.

Weaknesses might involve the challenge of maintaining a high placement success rate and the intense competition from other recruitment agencies and online job platforms.

Opportunities can be found in leveraging technology to improve the recruitment process, expanding into new industries, and offering additional services such as career counseling and training.

Threats may include economic downturns affecting hiring, changes in labor laws, and the rise of in-house recruitment teams and AI-driven recruitment tools.

Competitor Analysis

Competitor analysis in the recruitment industry indicates a highly competitive environment.

Direct competitors include other recruitment agencies, both local and international, as well as online job boards and LinkedIn recruiters.

These competitors strive to offer the most efficient and effective placement services to both employers and job seekers.

Potential competitive advantages include a personalized approach to recruitment, a deep understanding of specific industry needs, and a strong reputation for reliability and success.

Understanding the strengths and weaknesses of competitors is crucial for carving out a unique position in the market and for client acquisition and retention.

Competitive Advantages

Our recruitment agency's competitive edge lies in our personalized and consultative approach to both clients and candidates.

We offer tailored recruitment solutions that align with the specific needs of businesses, and we support job seekers throughout their employment journey to ensure the best fit for both parties.

Moreover, our commitment to staying abreast of industry trends and leveraging cutting-edge recruitment technology sets us apart in the market.

We pride ourselves on our ethical practices, transparency in communication, and our ability to build long-term relationships with our clients, which fosters trust and loyalty to our brand.

You can also read our articles about: - how to start a recruitment agency: a complete guide - the customer segments of a recruitment agency - the competition study for a recruitment agency

The Strategy

Development plan.

Our three-year development plan for the recruitment agency is designed to establish us as a leader in the industry.

In the first year, we will concentrate on building a strong client base and developing relationships with key businesses in various sectors, ensuring a deep understanding of their recruitment needs.

The second year will focus on expanding our services to include specialized recruitment for niche markets and enhancing our candidate training programs to provide more value to our clients.

In the third year, we aim to leverage technology to improve our matching algorithms and expand our reach with remote recruitment services, as well as exploring international partnerships to facilitate global placements.

Throughout this period, we will prioritize client satisfaction, efficient service, and innovative recruitment solutions to adapt to the evolving job market.

Business Model Canvas

The Business Model Canvas for our recruitment agency targets companies looking for top talent and job seekers aiming for their ideal career opportunities.

Our value proposition is delivering personalized recruitment services with a focus on fit and long-term success for both employers and employees.

We operate through a combination of online platforms and direct engagement with clients, utilizing our key resources such as our skilled recruiters and proprietary candidate databases.

Key activities include talent scouting, candidate assessment, and relationship management.

Our revenue streams are derived from successful placement fees, retainer services, and customized HR consulting, while our costs are mainly associated with recruitment operations and marketing efforts.

Access a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on building a strong brand reputation and establishing trust with both clients and candidates.

We plan to engage with industry leaders and participate in networking events to increase our visibility. Our content marketing will focus on providing valuable insights into recruitment trends and career development.

We will also develop strategic partnerships with educational institutions and professional associations to access a wider pool of talent.

Utilizing social media, targeted advertising, and referral programs, we aim to expand our reach and attract top candidates and high-profile clients.

Risk Policy

The risk policy for our recruitment agency is designed to mitigate risks associated with talent acquisition, client satisfaction, and data security.

We will implement rigorous vetting processes to ensure the quality of candidates and maintain a high level of service to our clients. Regular training for our staff will ensure compliance with industry standards and legal requirements.

Cost management strategies will be in place to control operational expenses and ensure financial stability.

We will also invest in robust cybersecurity measures to protect sensitive client and candidate data, with comprehensive insurance coverage to manage any potential liabilities.

Why Our Project is Viable

We are confident in the viability of our recruitment agency due to the increasing demand for specialized recruitment services and our commitment to quality and innovation.

With a strategic approach to growth and a focus on adapting to the needs of the job market, we are poised to become a preferred partner for companies and job seekers alike.

We are prepared to make the necessary adjustments to our strategies to achieve our objectives and are excited about the potential to shape the future of recruitment.

You can also read our articles about: - the Business Model Canvas of a recruitment agency - the marketing strategy for a recruitment agency

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a recruitment agency and our financial plan for a recruitment agency .

Initial expenses for our recruitment agency include setting up a professional office environment, investing in recruitment software and databases, legal fees for business registration and compliance, training for our recruitment consultants to ensure best practices, as well as costs related to brand creation and launching targeted marketing campaigns to build relationships with clients and job seekers.

Our revenue assumptions are based on a thorough analysis of the local and industry-specific demand for recruitment services, considering the current employment trends and the need for specialized talent acquisition.

We anticipate progressively increasing placements, starting modestly and growing as the reputation of our recruitment agency strengthens.

The projected income statement indicates expected revenues from our placement fees, service charges, and possibly retainer fees, minus the costs of operations (salaries, database subscriptions, office expenses, etc.).

This results in a forecasted net profit crucial for evaluating the profitability of our business over time.

The projected balance sheet reflects assets specific to our business, such as office equipment, software, and liabilities including debts and anticipated expenses.

It shows the overall financial health of our recruitment agency at the end of each period.

Our projected cash flow budget details incoming and outgoing cash flows, allowing us to anticipate our cash needs at any given time. This will help us effectively manage our finances and avoid cash flow problems.

The projected financing plan lists the specific financing sources we plan to use to cover our startup expenses.

The working capital requirement for our recruitment agency will be closely monitored to ensure we have the necessary liquidity to finance our daily operations, including marketing efforts, office maintenance, and salary payments.

The break-even point specific to our project is the level of sales needed to cover all our costs, including startup expenses, and start making a profit.

It will indicate when our business will be profitable.

Performance indicators we will track include the placement success rate, the average time to fill a position, the client retention rate, and the return on investment to measure the effectiveness of our capital invested in the project.

These indicators will help us evaluate the financial health and overall success of our recruitment agency.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a recruitment agency .

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A Comprehensive Guide to Manpower Planning: Process and Best Practices

Manpower planning planning is one of the crucial parts of HR management activities. Through the formulation of manpower planning, companies ensure an adequate workforce availability to sustain business operations.

As the most valuable asset in a company, HR must meet the expectations and needs of the company. Otherwise, there is a high possibility that the company could stumble.

So, what is manpower planning and what are its strategies? Find out the complete review in the following Mekari Talenta article.

What is Manpower Planning?

Manpower planning is a process of identifying, planning, estimating, and fulfilling the workforce with the right quantity, time, place, and cost according to the company’s needs.

However, nowadays, the term manpower planning is not only about fulfilling workforce demand and supply.

But also about how companies can ensure that existing workforce can possess the skills required by the company and determine what technology is needed to optimize the skills of these employees.

Marcus Lemonis, an American entrepreneur, said, “The customer is number two for me right behind the employee.” It means that company should always put their employees welfare first above all else.

Importance of Manpower Planning

The strategic implementation of manpower planning can have impacts not only on HRD but on the overall business as well.

Here are some benefits that companies can obtain through good manpower planning:

• Increasing business productivity as the company can estimate the quantity and types of workforce and technology needed.
• Enabling the company to have quality workforce in line with the business needs and goals.
• Detecting problems early in the management system, especially in the HR field, along with mitigation strategies.
• Creating efficient workforce administration so that when there is employee turnover, the company does not have vacant positions causing disruptions in the organization.
• Facilitating HR managers to make strategic decisions in developing the workforce in terms of technology, skills, and employee satisfaction.
• Quoting Deloitte, manpower planning can cost-effectively manage labor costs. This is because the company can budget the number of workers and costs accurately.
• Creating customer satisfaction. With good manpower planning, the company management automatically has good systems and standards, which impact customer satisfaction.

Manpower Planning Objectives

The main objective of implementing manpower planning is to ensure the availability of workforce according to the company’s needs. This planning process is not an activity that is done once or twice. Instead, it is a continuous process as long as the company exists.

Moreover, every 5-10 years, industrial technology always changes and evolves, thus companies inevitably have to adapt.

For example, 10 years ago, cloud computing technology or artificial intelligence (AI) were not well-known by industries. However, recently, these technologies have become assets for companies to survive in the digital era.

Companies are required to fulfill these needs by having Human Resources or workforce capable of developing and operating such technologies. Manpower planning process is also needed when a company sees new business opportunities and wants to implement them.

Such projects require time, cost, manpower, and technology. If done hastily, these opportunities can turn into threats leading to losses.

For instance, HR in your company has recruited 5 employees. However, the required technology is not available yet, the project timeline is unclear, and even the budget does not meet the project’s expectations.

Here is where manpower planning plays its role in ensuring that these elements are met appropriately according to the company’s needs. Thus, the business opportunities can run as expected.

In other words, another objective of manpower planning is to ensure no mismatch among the workforce, time, place, technology, and economy.

According to The 2022 Global Talent Shortage by ManpowerGroup , the average talent shortage worldwide reached 75 percent in 2022.

The sectors most affected include government, education, healthcare, technology, manufacturing, finance, and retail.

Meanwhile, according to the World Bank report in 2018, Indonesia needs at least 9 million IT workers between 2015 and 2030.

This is also supported by data from Korn Ferry in 2017, which predicted Indonesia would face a skilled labor deficit of up to 3.8 million by 2030.

If both of these situations occur in your company, the business growth rate will be significantly slower. Companies will also struggle to compete and survive, especially in the future.

One strategy to narrow the talent gap or even enhance the company’s ability to meet its workforce needs is through manpower planning.

Best Practices in Manpower Planning Process

As a guideline, there are 4 main steps in strategically developing manpower planning, as follows:

Know the Company’s Business Conditions and Plans

Although manpower planning is an ongoing process that runs continuously, every year the company has business plans and evaluates the current and future conditions.

HR managers, in this case, must coordinate with all departments and business units. What are the strategic plans of each business unit and what funds are needed?

To get to know your company to align with manpower planning, at least consider the following factors:

• The current workforce, how many business units there are, and the types of jobs currently available
• The current work culture. Does it already meet expectations for the company, employees, and customers?
• Business goal priorities both short-term and long-term
• The type of individuals and skills needed by each business unit
• Also, know the growth stage of your company, whether it’s startup, growth, mature, or decline. This will determine the needed workforce capacity.
• Potential business risks both existing and future ones.

Mapping the Company’s Future Workforce Needs

The next step is to map the future workforce needs or manpower forecasting. Through manpower forecasting, you can estimate the required workforce and the capabilities needed by these employees. Manpower forecasting itself has two approaches: internal and external.

Internal analysis includes:

• Expert analysis involving all employees including stakeholders from each department and C-level. This can be done through surveys or informal discussions.
• Workload analysis by considering the existing work culture, functions, and the skills most needed by each department or business unit.
• Workforce analysis, which involves observing the number of recruits, annual turnover rates, attendance records through online applications, and employee performance.
• Other workforce-related analyses such as financial and business analyses.

While external analysis includes:

• Analysis of the job market trends and its impact on the company.
• Third-party analysis. Whether it’s stakeholders who can provide external data or technology suppliers who can support the company’s manpower planning process. For example, the use of employee recruitment applications.

Develop Workforce Programs

The next step is to develop workforce programs which include recruitment process models, Standard Operating Procedures, and workforce placement.

Additionally, it should be noted that in manpower planning, the company not only focuses on obtaining the needed workforce but also on how to retain it.

Compensation programs, working hours, absences, accessibility, and other methods to ensure employee satisfaction with the company are crucial aspects not to be overlooked.

Design Workforce Development Programs

Finally, workforce development should be implemented to meet the company’s required skill demands. As mentioned earlier, manpower planning not only focuses on recruiting new talent but also on developing existing talent.

According Huawei’s Future of Work: 2022 Digital Talent Insight report, there are three main programs that companies can implement in workforce development programs:

• Leadership: Building a workforce culture in the management stage so that the existing workforce has the same mindset as the company’s vision.
• Upskilling and reskilling: Developing existing employee skills or introducing new skills to employees.
• New skilling: Providing new skills to new graduates, for example, through internship programs or external training.

Examples of Manpower Planning

Here are some study cases that explain some cases on how manpower planning can be used.

Manpower Planning on Recruitment Process

Manpower planning often used in the recruitment process since some businesses have reasons to hire more employees. With effective manpower strategy, company can identify its goal while determining how many employees they need to complete some tasks.

For example, a manufacturing company that produces steel products for construction projects analyses its sales number and found that the number of customers may increase two times within a year. The company realizes that it doesn’t have enough employees to meet the production numbers for the increasing customer. This forecast indicates the needs of hiring additional workforce to meet production quotas.

Then, they develop a plan and identify how many employees required to increase production number. The company finds out that they need 20% more workforce to run the plan and begins recruiting new employees. Over two years, they can achieve their goal to meet the demand of production for their increasing customers.

Manpower Planning on Leadership

Leadership often stands as a critical component within a business’s workforce. Effective leadership typically leads to enhanced productivity, the implementation of new policies, the cultivation of healthy work environments, and the facilitation of efficient processes.

Moreover, it is typically pivotal in fostering readiness for change. As a business undergoes operational shifts, adept leadership can significantly aid the change process. A workforce plan commonly assesses the current leadership capacity within the business, highlighting the potential need for leadership development.

For instance, one company specializing in personal finance consultation, conducts an analysis of its HR metrics and observes a steady decline in employee engagement. It anticipates that only 20% of its existing employees may remain within the next three years.

Recognizing the necessity for workplace transformation to bolster employee relations and retention rates, it devises new policies. However, it acknowledges the need for enhanced leadership to effectively implement these policies and achieve their objectives.

Consequently, the company formulates a workforce plan that incorporates training and development initiatives for its current leadership. Through participation in leadership development programs, both management and senior personnel refine their leadership competencies.

Then, employees begin to place greater trust and respect in their leadership figures, thereby fostering a more positive workplace atmosphere. As a result of the improvement in its leadership capabilities facilitated by enhanced workforce planning, it observes a rise in its projected retention rates.

Manpower Planning Through HRIS

One strategy in conducting manpower planning is by relying on HRIS.

Through HRIS technology, you can utilize workforce data more easily and comprehensively. This data can then be used to determine the future direction of the business, especially in HR.

According to Gartner’s report , only 12% of companies effectively utilize workforce data, especially in assisting business decision-making.

One provider of HRIS in Indonesia is Mekari Talenta.

Mekari Talenta is a software that has features covering multiple HR functions such as online attendance, payroll, performance management, employee self-service, employee database management, and manpower planning.

With Manpower Planning (MPP) feature , company no longer needs to do manual d ata analysis , mapping, calculation, and determination of employment plans. The allocation of manpower needs is more transparent to prevent uncertainty and to tone down recruitment costs.

Furthermore, through the employee database feature of the Mekari Talenta application, you can manage large employee data in minutes and update data in real-time to save time.

If you are planning to conduct HR planning in the near future, consult your HR issues with our sales team now and try the demo for free.

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HR Consulting Business Plan Template

Written by Dave Lavinsky

Human Resources Consulting Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their human resources consulting businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through an HR consulting business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an HR Consulting Business Plan?

A business plan provides a snapshot of your human resources consulting business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an HR Consulting Firm

If you’re looking to start an HR consulting business or grow your existing business, you need to write your own business plan. A business plan will help you raise funding, if needed, and plan out the growth of your HR consulting business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Human Resources Consulting Businesses

With regards to funding, the main sources of funding for a human resources consulting business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the lender will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings is the most common form of funding for a human resources consulting business. Personal savings and bank loans are the most common funding paths for HR consulting businesses.

Finish Your Business Plan Today!

If you want to start an HR consulting business or expand your current one, you need a business plan. Below we detail what should be included in your own business plan for an HR consulting firm.

Executive Summary

Your executive summary provides an introduction to your own business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of HR consulting business you are operating and its status. For example, are you a startup, do you have an HR consulting firm that you would like to grow, or are you operating human resources consulting firms in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the HR consulting industry. Discuss the type of HR consulting business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of HR consulting business you are operating.

For example, you might operate one of the following types of human resources consulting businesses:

• Human Capital Strategy : this type of business focuses on strategic matters such as corporate culture, diversity, and organization design.
• Compensation & Benefits: this type of business involves analyzing and consulting on all aspects of employee compensation, from base pay to secondary benefits, as well as pension and retirement.
• Talent Management: this type of business focuses primarily on recruitment and retention of talent, as well as on talent development.
• Professional Development: this type of business offers services ranging from leadership coaching and development to developing learning management systems.

In addition to explaining the type of HR consulting business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of websites launched, the types of sites developed, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the HR industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the HR industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your HR consulting business plan:

• How big is the human resources industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your human resources consulting business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your HR consulting business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: financial services companies, government entities, healthcare institutions, and technology companies.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of human resource consulting business you operate. Clearly, government entities would respond to different marketing promotions than technology companies, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. Because most HR consulting businesses primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other human resource consulting firms.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes more generalized management consultants or dedicated in-house HR teams.

With regards to direct competition, you want to describe the other HR consulting businesses with which you compete. Most likely, your direct competitors will be human resource consulting businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• Do they specialize in specific industries (i.e. healthcare, technology, etc.)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide either a wider range or more specialized range of services?
• Will you offer virtual service options?
• Will you provide superior customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an human resource consulting business, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of HR consulting company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to strategic consulting, will your HR consulting business provide compliance consulting?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your company. Document your location and mention how the location will impact your success. For example, will you operate from a physical office, or will you primarily interact with clients online and/or at their place of business? In this section, discuss how your location will affect the demand for your services.

Promotions : The final part of your marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Signs and billboards
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your HR consulting business, including marketing, providing consultations, building analytics processes, developing and presenting recommendations, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sign your 50 th consulting contract, or when you hope to reach $X in revenue. It could also be when you expect to open an HR consulting business in a new location.  

Management Team

To demonstrate your HR consulting business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow your business.

Ideally you and/or your team members have direct experience in human resources and/or managing HR consulting businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in Human Resources, or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

In developing your income statement, you need to devise assumptions. For example, will you focus on one client at a time, or will you have teams working on multiple projects at once? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an hr consulting business:

• Office build-out
• Cost of buying or leasing a company vehicle
• Cost of office supplies such as computers and software
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office lease, any notable clients you’ve served, or an overview of the services you offer.  

Putting together a business plan for your HR consulting business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert HR consulting business plan; download it to PDF to show banks and investors. You will really understand the HR industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful HR consulting business.  

HR Consulting Business Plan FAQs

What is the easiest way to complete my hr consulting business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your HR Consulting Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of HR consulting business you are operating and the status; for example, are you a startup, do you have an HR consulting business that you would like to grow, or are you operating a chain of HR consulting businesses?

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Other Helpful Business Plan Articles & Templates

Recruitment agency business plan template

Download this recruitment agency business plan template in PDF or Word format, or tailor it to your project directly in our business plan software.

Discover our recruitment agency business plan template

Our recruitment agency business plan template gives you the structure to write a professional plan.

Not accustomed to writing business plans? Our recruitment agency business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a recruitment agency in Normandy, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

7 day free trial. No credit card required. Recruitment agency business plan template available with paid plans only.

How to use this recruitment agency business plan template

Edit the recruitment agency business plan template online, or download it.

There are 3 ways to use this template:

• Edit it online: you can adapt this template to your business idea by changing the text or the financial forecast directly in our business planning software
• Download in PDF: if you're just after a little inspiration, you can download the recruitment agency business plan template in PDF to read over it
• Download in Word format: want to edit your plan on Word? Simply export the recruitment agency business plan template to Ms Word (.docx) format

Recruitment agency business plan template content

This template includes a complete recruitment agency business plan example, with a financial forecast and the following sections:

• Executive summary: the executive summary gives the reader a clear and concise overview of your business idea
• Company: this section lays out the structure of your business, including its location, management team and legal form
• Products and services: here, you'll give an overview of the services offered by your recruitment agency (express and classic recruitment services)
• Market analysis: the market analysis is where you’ll demonstrate that there is a strong demand for your recruitment agency through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)
• Strategy: this section highlights your recruitment agency's game plan when it comes to pricing, marketing and mitigating risks along the way
• Operations: this step lays out your recruitment agency's operational organisation, including the recruitment plan
• Financial plan: the financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statement)
• Appendices: this part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.)

Executive summary for a recruitment agency business plan

The executive summary gives the reader a clear and concise overview of your business idea.

Our recruitment agency's executive summary is formed of the following subsections:

• Business overview: in this subsection, we outline who the recruitment agency founders are, what legal form they've chosen for the business, and the rationale behind the choice of their location
• Market overview: in this subsection, we summarize the conclusions of the market analysis performed by the recruitment agency's owners and explain what industries (hospitality) and business types (cafes, restaurants, hotels) they aim to target
• Financial highlights: in this subsection, we give an overview of the forecasted financial performance of the recruitment agency over the first 3 years of operation
• Our ask: in this subsection, we outline the amount of financing required to start the recruitment agency and how it's going to be funded (the founders are seeking a bank loan to start their recruitment agency)

Company overview included in our recruitment agency business plan sample

This section lays out the structure of your business, including its location, management team and legal form.

Our recruitment agency business plan template's company section is formed of the following subsections:

• Structure & Ownership: in this subsection, we outline who the recruitment agency's shareholders are and what legal form they've chosen for the business
• Location: in this subsection, we present the area surrounding the location chosen for the business and the layout and main features of the premises
• Management Team: in this subsection, we give an overview of the background of each of the recruitment agency's founders, explain how they met and why they decided to start a company together

Products and services offered by the recruitment agency

The products and services section is where you will present the different types of services offered by your recruitment agency.

In our recruitment agency business plan template products and services section, we cover:

• Express service: characterised by speed, this service aims to help hospitality businesses find skilled replacements last-minute (within 24 hours)
• Classic service: a stock-standard service that helps hospitality businesses find skilled workers on a permanent basis

Market analysis for the opening of the recruitment agency

The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry (customer profile, hot trends, regulation, competition, etc.)

Our recruitment agency business plan example's market analysis section is formed of the following subsections:

• Demographics and Segmentation: in this subsection, we explore the market in depth. We look at the supply and demand sides both at the national and local level, analyse the hot trends perceived by the founders, and the key statistics that will help the founders build their positioning
• Target market: in this subsection, our founders explain who they view as their ideal customers (our recruitment agency business plan template targets cafes, hotels and restaurants)
• Competition: in this subsection, we take a look at the direct (independent recruitment agencies nearby) and indirect (other ways of hiring staff) local competition to ensure we have a differentiated positioning and that the market is large enough to accommodate the arrival of a new recruitment agency
• Regulation: in this subsection, we give an overview of the main regulation applicable to our recruitment agency

Setting the strategy for our recruitment agency

This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way.

Our recruitment agency business plan template strategy section is formed of the following subsections:

• Pricing: in this subsection, we explain how we set the prices of our main categories of services (express and classic recruitment) and the rationale behind our choice
• Marketing plan: in this subsection, we explain what action we'll put in place to build awareness and loyalty among our recruitment agency customers
• Milestones: in this subsection, we give an overview of the main goals we set for ourselves for the next 3 years
• Risks and Mittigants: in this subsection, we perform an assessment of the medium and long-term risks that could jeopardize the financial viability of our recruitment agency and outline how we intend to mitigate them

Operations section of the recruitment agency business plan template

This part lays out the company's operational organisation, including the recruitment plan.

Our recruitment agency business plan operations section is formed of the following subsections:

• Personnel plan: in this subsection, we explain what our opening hours will be and explain the responsibilities of each of staff member in our recruitment agency
• Key assets and IP: in this subsection, we list the assets and intellectual property rights which are critical to our business operations and explain how we will secure and protect each of these
• Suppliers: in this subsection, we give an overview of the main suppliers we will use our what commercial terms have been negotiated with them

Financial plan included in our recruitment agency business plan template

This section presents the expected financial performance of the recruitment agency over the next 3 years.

Our recruitment agency business plan example's financial plan is formed of the following subsections:

• Start-up funding: in this subsection, we list the cost of each item required to launch the recruitment agency
• Important assumptions: in this subsection, we explain the methodology and the main assumptions used to build the recruitment agency's financial forecast
• Sales forecast: in this subsection, we detail the expected revenues and growth rate for our recruitment agency in the coming years
• Cost structure: in this subsection, we list all the expenses required for our recruitment agency to operate smoothly
• Projected Profit & Loss statement: in this subsection, we analyse our forecasted P&L and comment on the expected profitability of our recruitment agency over the next 3 years
• Projected cash flow statement: in this subsection, we analyse the expected cash generation of the recruitment agency
• Projected balance sheet: in this section we give an analysis of the liquidity and solvability implied from our balance sheet

Appendices of the recruitment agency business plan template

This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Our recruitment agency business plan template's appendices include:

• A maturity profile chart showing the principal repayments of their loans over the next 3 years
• A monthly cash flow forecast: showing how much cash is being generated or consumed each month over the first 3 years of operations

Recruitment agency business plan template sample

Executive summary, business overview.

Cavine Recruit will be a recruitment agency specialising in the hospitality sector.

Our primary aim is to help cafés, hotels and restaurants in and around Caen's city centre hire "last minute" temporary staff.

We will also help those hospitality businesses find qualified personnel who are willing to join them on a permanent contract. 

Cavine Recruit will be a limited liability company, managed by Catherine V. and Vincent A. with a share capital of €5,000.

Our offices, located at 34 Quai de la Londe in Caen, are walking distance from the Vaugueux (an area where most of the restaurants in Caen are located). This is ideal for increasing our visibility.

Both managers have known each other for over a decade. Together they have 20 years' experience in hotel and restaurant recruitment. They decided to start their own recruitment agency together to combine their skills and passion.

Market Overview

National Market

The recruitment agency market in France

According to the 2016 Prism'Emploi report, there are 7,257 recruitment and temporary employment agencies in France. The market was valued at €17.7 billion (turnover) that year.

46% of recruitment agency clients are SMEs and recruitment agencies generated €147.7 million of turnover in 2016.

Market leaders in the interim and recruitment agency market include Adecco, Randstad, Manpower and Hays Recruitment. Despite their dominance, many independent and niche firms remain competitive in the market.

When it comes to sectors where a specific profile is desired, companies tend to favour headhunters or independent recruitment agencies specialising in that industry to find the perfect candidate.

Mandates entrusted to independent recruitment agencies are mainly fixed-term and permanent contracts.

How recruitment firms find staff:

• Professional directories
• Approaching profiles on social networks such as LinkedIn
• Advertising on their website
• Advertising on third-party sites such as Reed or Indeed
• Other internet-based methods

According to the 2017 report by the Ministry of Labour, 34% of companies use recruitment intermediaries to recruit employees. This process has a success rate of 15%.

It's not only companies that use recruitment agencies. They have become an ideal springboard for those seeking employment. APEC estimates that 128,159 young executives and graduates used recruitment agencies to find jobs in 2018.

Local Market

The 2018 Calvados Tourism Observatory report estimates that both the City of Caen and its surroundings are prevalent in the hotel sector - accounting for 49% of all hotels and 34% of overnight stays in the county of Calvados.

It's also estimated that 41% of tourist revenue in Normandy in 2016 came from hotels, cafés and restaurants.

According to the FAFIH, there were 9,300 businesses, 12,500 seasonal workers during the summer and 2,900 in winter in Normandy in 2018. 90% of hospitality companies were also micro-enterprises.

The sector mainly consists of:

• Traditional catering (49%)
• Hotels (22%)
• Catering services (15%)
• Others (14%)

A tool set up by Carif Oref Normandie, which deals with training and employment, identifies staff shortages in terms of supply versus demand. Caen lags behind in this aspect in both the hotel and catering sectors.

53% of the recruitment projects recorded in 2018 were assessed as difficult, and 55% were destined to be seasonal jobs.

Financial Highlights

We expect to be profitable in our first year of activity with sales of €95,775 and an EBITDA of €6,056 (with a 6.32% margin) for year 1.

We expect to be able to continue to grow our business to reach €105,375 in sales and €13,572 in EBITDA (with a 12.88% margin) by year 3.

Cash generation should be positive over the duration of the plan.

The business should be sufficiently capitalised to enable us to meet our loan repayments while retaining sufficient headroom to deal with unforeseen circumstances.

We estimate that we need a total of €30,000 to open our recruitment agency.

Our partner will contribute €20,000 (67% of the total amount).

We would like to obtain a bank loan of €10,000 to complete the financing.

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Easy to get started with and well-guided throughout. Lots of business plan templates to help you and writing is easy because there are explanations at each step of the process.

Quite frankly excellent because I was able to finalize my business plan in less time than expected. This software offers a very coherent and complete approach to writing your project.

It is a very well designed software that allows you to visualise each step of your project, understand if the idea is viable or not and think about the steps needed to start your business.

The software is just impeccable. Of course, it meets the requirements of people starting a business. In addition to having a tool for putting together a proper financial forecast, there is also a tool to help write the business plan.

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Recruitment agency business plan template faq.

A recruitment agency business plan is a written document that sets out the commercial, operational and financial objectives of the company over the next 3 to 5 years.

It consists of two main parts:

• A written part that presents, in detail, your recruitment agency business, the team, your strategy, and your medium-term objectives.
• A financial forecast that highlights the expected profitability of the recruitment agency and the initial funding requirements.

The lack of business planning is one of the main reasons why more than 50% of startups fail within 5 years. If you're starting a recruitment agency, writing a business plan is a must-have in order to reduce the risk of failure of your project.

Business plans are also required by most lenders and investors in order to secure financing, therefore a business plan is also highly recommended if you're seeking a loan or equity investment for your recruitment agency.

Writing a recruitment agency business plan without The Business Plan Shop can be both error-prone and time-consuming - whether you're new to entrepreneurship or experienced:

• You'll need to research the structure of a business plan, what to include in each section, and what key elements investors and lenders expect to see
• You may encounter writer's block (especially if it's the first time you're writing a business plan for your recruitment agency)
• You'll need to create a financial forecast on a spreadsheet which requires a solid understanding of accounting and financial modelling in order to be done without error
• You'll need to spend hours formatting financial data on Excel or Sheets before it's ready to integrate into your business plan
• Any updates to your recruitment agency business plan or financial forecast will need to be done manually

Luckily for you, The Business Plan Shop's online platform and recruitment agency business plan template guide you through every stage of writing a business plan, so that you can spend more time managing and growing your business instead.

Our editor follows a best-in-class structure for professional business plans. Each section and subsection includes examples and instructions to help you, while our business plan templates provide further inspiration if you're stuck.

Our financial forecasting software helps you create a forecast and integrate it into your business plan with ease. Anytime you update your data, your business plan automatically updates.

And with our forecasting software all the calculations are done for you, without errors.

The budget to start and run a recruitment agency will depend on the exact concept and location.

An online recruitment agency that does not have physical offices would probably have much lower startup costs than one that isn't fully remote. This is because staffing costs, rent and other overheads would be minimal or non-existant. Hiring a specialist website designer would also increase startup costs considerably.

As an example, in our recruitment agency business plan template the total initial funding requirement amounted to €30,000 (c. $32,000 or £26,000), with the founders contributing €20,000 (c. $21,400 or £17,000).

In order to assess the exact budget for your recruitment agency idea, you need to do a financial forecast using a financial projection tool such as the one we offer .

The package we offer at The Business Plan Shop goes way beyond a simple blank template you need to fill. With our platform you get:

• Access to one of the best business plan software on the market
• Access to our recruitment agency business plan template which contains a complete example of a written business plan and financial forecast to start a recruitment agency
• Access to our entire business plan templates library - giving you dozens of examples to take inspiration from
• Access to our financial planning and analysis platform so that you can track the actual performance of your business against what you had planned in your business plan and re-plan easily

But you shouldn't take our word for it: try our solution for free and make your own opinion!

The free trial enables you to try the software for free during 7 days in order to verify that it meets your requirements before buying.

Some features are limited during the free trial, the main limits are:

• You can only create one business plan
• The financials of the first year are visible, but data for other years are hidden
• You can export your plan in PDF but not in Word or CSV
• No access to our business plan templates

You can create your account and start your free trial here .

Access to our template is included with all our paid subscriptions.

Please visit our pricing page to learn about this in more detail.

Other business plan templates and resources to discover

Workforce Planning

Ivan Andreev

Demand Generation & Capture Strategist, Valamis

January 17, 2022 · updated April 5, 2024

11 minute read

Taking the time to plan and make decisions as part of a broader strategy improves every aspect of your business, including your workforce. Despite the size or type of company, workforce planning is a valuable HR process that ensures you have the staff to execute your business strategy.

Learn what workforce planning is, how it helps with goals and produces positive outcomes, the benefits it can offer, five key steps in workforce planning, and what it looks like in practice.

What is workforce planning?

Primary workforce planning criteria, the goal of workforce planning, how workforce planning affects hr processes, the benefits of workforce planning.

• The five core workforce planning steps

Workforce planning is the process of analyzing existing employees and planning for future staffing requirements through talent gap assessment, developing employee management procedures, and setting recruitment strategies.

With effective workforce planning, your business is always staffed with the necessary talent, knowledge, and experience to produce positive business results.

Workforce planning requires developing an appropriate and cost-effective strategy for retaining, recruiting, and training your workforce while also continually assessing employee performance.

A survey by the American Productivity & Quality Center (APQC) shows 89% of 236 organizations integrated workforce planning into their business operations.

The plan for your workforce, what it will look like moving forward, and how to strategize for specific goals are unique to your business and depend on many factors. Typical components that affect workforce planning include:

• Talent availability
• Business growth
• Age of the existing workforce
• Current knowledge/skill gaps
• And much more

Strategic workforce planning

Strategic workforce planning is a proactive approach to managing staffing needs and aligns HR processes to business-wide goals. It guides future employee plans and decisions, ensuring they adhere to the company’s long-term vision.

Strategic workforce planning tends to take place at the senior leadership level and focuses on big picture goals such as:

• Structural organization
• Employee redeployment
• Succession planning
• Staffing budgets
• Maintaining capacity
• Reducing risk

Operational workforce planning

In contrast to strategic workforce planning, operational workforce planning focuses on the business’s immediate priorities. For example, which staff level can efficiently meet the current deadlines and objectives?

How to conduct a skills gap analysis and what to do next

Start building your foundation for strategic workforce development.

Criteria to consider when planning for your company’s future workforce include:

• Employee numbers : getting the correct workforce size so the business is not overstaffed and inefficient but not too small to hinder growth and fail to match demand.
• Skillset : having the right mix of skills, capabilities, knowledge, and experience to perform effectively and achieve your goals.
• Budget : finding the optimal staffing expenditure to achieve a high return on investment from employees and maximize profits.
• Flexibility : developing your workforce to be agile and adapt quickly when changes in the market occur.

The primary goal of workforce planning is to create a strategy for your staffing needs that ensures you can meet strategic objectives both now and in the future.

To achieve this goal, workforce planning requires an in-depth understanding of your existing workforce, employee skills, experience, load capability, and potential talent gaps.

Through performance tracking and employee assessment, you can take a birds-eye view of your entire workforce and create actionable plans for the future.

Workforce planning allows companies to understand and design their workforce effectively and efficiently with long-term objectives in mind. It prevents problems from developing and allows management to spot issues early, creating plans to remedy them. Examples could include:

• Identifying understaffed departments and potential bottlenecks
• Staffing requirement to scale operations
• Excess employees for redeployment or termination

Recruitment and employee development

Workforce planning provides the game plan for your company’s recruitment and employee development .

With a clear understanding of your existing workforce and your future goals, you can profile the skills, experience, and knowledge required to meet your needs and develop hiring and training processes to match.

Companies are constantly competing for the same high-end talent. With appropriate workforce planning in place, you can better identify future top employees for your business and develop talent acquisition strategies to attract them to your company.

Plus, workforce planning analysis can help companies formulate proper training and employee development to fill talent gaps while also finding individuals capable of excelling with the correct professional development in place.

This leads us to succession planning and ensuring you maintain successful leadership across your company.

By recognizing the leadership positions currently open or soon to be available, companies can begin assessing existing employees for promotion or targeting outside hires with the right mix of skill and experience.

Workforce planning together with succession planning creates a smooth transition for the critical roles in your company so you can provide an uninterrupted, seamless service or product for your customers.

Performance management

A significant outcome of workforce planning is managing the performance of your employees to increase productivity and efficiency.

With workforce planning, you can understand and develop strategies that get the most out of your employees to increase output and get a higher return on investment from your staffing expenditure.

1. Preparing for the future

With workforce planning, you have a roadmap for your staffing requirements to prepare for the future.

This could mean increasing the number of employees to match growth forecasts or pivoting to a different business model and finding the staff you need to accomplish this.

2. Discovering workforce gaps

Understanding the gaps of your current workforce informs your future personnel strategy in terms of recruitment, redeployment, and training.

Read: Skills gap and skills gap analysis

3. Effective succession planning

By identifying and developing employees with the potential for future leadership roles, you can effectively plan for staff leaving with minimal disruption.

Succession planning can also have a positive effect on employee engagement:

• 62% of employees would be “significantly more engaged” if they had a succession plan at their company.
• 94% of employers said having succession plans in place positively impacted employee engagement .

Succession planning template

It can help you navigate crises and leadership transitions with ease.

4. Improved retention strategies

Effective workforce planning gives you a clear understanding of employee skills and where they can be the most successful in the business.

So rather than terminating employees, you can retain valuable staff through well-planned redeployment.

5. Flexibility

A clear workforce plan with recruitment and training structures in place can make your business more agile, with the ability to efficiently anticipate and react to change.

You can reduce your overall staffing costs by developing plans to:

• Increase your productivity and workforce ROI
• Retain talent and reduce costs associated with employee turnover
• Develop a flexible workforce that can meet customer demand in different circumstances

Labor costs can account for up 70% of total business costs . Workforce planning allows you to map talent to value and ensure you are getting the best results for the costs .

The 5 core workforce planning steps

Successfully implementing new workforce planning strategies is an extensive procedure. However, businesses can break down workforce planning into five core steps to simplify the process.

1. Deciding strategic direction and goals

Workforce planning is a top-down process requiring clear organizational direction and defined strategic goals to inform and guide future decisions.

• What direction do you see your business going in?
• What are you hoping to achieve through workforce planning?
• What are the primary goals/milestones you are targeting?
• Why does your business need new workforce planning structures?

These are vital questions to ask yourself before analyzing your workforce and implementing new employee management strategies.

It is also important to remember that every process in your business affects another. Therefore, your workforce planning must be an organization-wide endeavor and include effective communication between HR and other departments.

Your new workforce plan must be produced with a collaborative approach that generates a consensus amongst all invested parties. Without organizational buy-in and a rationale for new strategies, you cannot reap the benefits of workforce planning.

Consider this step setting the “soft” workforce planning framework that will define the overall strategy to assess future information rather than the plan’s specific details.

2. Analyze existing workforce

The next step is to properly assess your existing workforce.

Common strategies used in this step include:

• Demand planning – Determining the number of employees needed for each role required to reach your goal. Demand planning requires accurate business forecasts to determine your workforce’s future number, structure, and composition.
• Internal supply – Internal supply planning needs accurate talent evaluations, an understanding of the expected employee turnover rate (retirements, resignations, etc.), and the design of training and professional development programs.
• Gap analysis – Identifying the gaps in your workforce and making plans to close them through recruitment, redeployment, and training.

These strategies help to answer the following questions:

• Do you have the right-sized workforce?
• What skills, knowledge, and experience do your current employees have?
• Do your employees need additional training?
• What new resources can improve workforce performance?
• Is your workforce correctly structured? (This includes organizational design, departments, communication channels, etc.)
• What is your current employee turnover rate?

What you have now is the starting point for future workforce plans. You can begin developing workforce planning strategies when you know what you have (step 2) and where you want to be (step 1).

A common pitfall of workforce planning is ensuring it is based on high-quality information from within the organization and external sources. Workforce planning defined by inaccurate forecasts and undeliverable future goals cannot be successful.

3. Develop your plan

This is where companies must take their overall goal, input the assessment of their existing workforce and produce a concrete plan for the future.

Businesses must plan their workforce to reflect the value and revenue it produces. A simple example of workforce planning in action could be:

A company is manufacturing two models of cars. Model A is the business’ flagship car, selling the most and bringing in the most revenue. However, model B is showing significant growth, and the income from model A is beginning to stagnate.

The car company can produce a simple revenue table based on 2023 figures and 2024’s forecasts.

The revenue per employee for model A is $250,000, and the revenue per employee for model B is $300,000.

Based on growth forecasts, you can estimate that staff working on model B will need to increase by 57 to match increased demand. This process assumes the forecasts are accurate and there are no sudden changes in sales or production. At the same time, model A will likely begin to have a surplus of staff in 2024 and need a reduction of 8 employees.

With workforce planning structures in place, you can develop plans to retrain and redeploy staff from Model A to Model B during 2023. This kind of planning minimizes disruption and reduces employee turnover.

Of course, this is just a plan based on forecasts and does not mean you should immediately move eight employees from model A to model B and hire 49 more. Instead, the business should put redeployment, hiring, and training plans in place to execute when key revenue indicators are met and take a gradual approach that matches the shift in focus of their business.

4. Implement workforce planning

Successfully implementing workforce planning requires:

• HR personnel to clearly understand their new roles and responsibilities.
• Strategies and processes for recording all relevant data and information.
• Effective communication channels between all invested parties to support the plan.
• Defined measurement and evaluation criteria to assess the plan’s success.

While the future HR plans for managing your workforce are specific to your business, they will involve some or all of the following:

• Recruitment
• Redeployment
• Outsourcing
• Deploying new technology

With many new processes to implement, workforce planning does not transform your company overnight. Instead, it is a gradual endeavor that optimizes each procedure for the given circumstances to get your business closer to your long-term goals.

5. Monitor results

It is crucial to remember workforce planning is an iterative process whereby progress is monitored and measured against specific milestones and long-term goals.

Post-implementation, your workforce planning processes may need adjusting due to unexpected factors within your business or to meet new realities of your industry.

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4 Key Steps to Strategic Manpower Planning

How can employers utilise workforce planning to achieve business results?

08 Oct 2020 Articles Performance management Best practices Future of work

When organisations are flexible and adaptable, this enables them to be resilient and responsive enough to withstand challenging market conditions.

In recent months, we have observed how organisations in the engineering and manufacturing sectors have expanded their product range to include biomedical supplies 1 , while those in the F&B, hospitality and events industries have pivoted to offer new services such as food delivery, catering and planning of virtual rather than physical events. In these instances, employers were not only able to recognise the growing market demand as a potential area of expansion, but to also quickly build up operational capability and strengthen their workforce to meet these needs. 

While these are positive examples of short term operational workforce planning, employers need to consider how they can carry out long term strategic manpower planning in order to sustain this level of organisational adaptability for the long haul. 

These are the critical steps that every employer will need to take:  Align the workforce plans with the long-term organisational goals  Business and manpower planning cannot occur in silos. Instead, as an employer, consider what your intended business objectives are for the next 5-10 years. For example, if you anticipate expanding your current operations, increasing sales revenue or diversifying into new markets, how will you need to prepare and equip your current workforce? When the management has clarity on specific goals it wants to achieve, it can take proactive steps through strategic manpower planning to achieve these same goals. 

Pause to take inventory  Often, employers instinctively lean towards dealing with immediate problems and issues that arise in their organisations. While this may offer short term results, true business longevity requires planning ahead – employers should step out of the constant ‘firefighting’ mode to take inventory of their current workforce. A SWOT analysis is an effective way to do this: 

• What are the company’s strengths ?  Internal assets, resources and qualities that the company can leverage on to differentiate itself.  
• What are the company’s weaknesses ? Internal limitations and weaknesses that could prevent the company from reaching its goals.  
• What are the company’s opportunities ?  External conditions such as positive market conditions and emerging trends that the company could use to their advantage.  
• What are the potential threats ? External conditions such as negative market trends, strong competitors and poor customer feedback that could affect the company’s growth plans.

Once a SWOT analysis has been carried out, employers would have identified the changes needed to ‘future-proof’ their workforce, in order to achieve business goals. Often in this exercise, these are the types of key workforce insights are likely to emerge:

• Identifying the employees with the specific skills, abilities and qualities that are needed to drive the next phase of growth. These may not have been tapped on previously.
• Identifying skills gaps in the workforce ; areas where individuals or teams require training and on-the-job exposure to update their skillsets and keep them relevant to the business as it grows. 
• Identifying gaps in processes and policies that need to be addressed to ensure the effectiveness of the workforce. 

For richer insights, employers should also explore tools such as the Fair and Progressive Employment Index which assesses the  approach to workforce planning as part of the overall evaluation of the organisation’s systems and provide actionable insights and recommendations for the organisation. Refine the organisation’s talent management model The traditional talent management model focused on hiring the right talent, deployment, developing their skills at work and retaining them. However, as the workforce and business needs evolve, employers will need to move beyond these basic steps to consider a dynamic model where employees can be continually engaged at work. Research suggests that employees who are engaged at work are significantly more likely to achieve business results than those who are disengaged 2 . Employers will need to ask themselves: 

• Do employees feel that their work is meaningful? 
• Do employees feel their opinions and voices are heard?
• Do employees have access to various learning and development resources to help them excel at work?
• Are employees empowered with the autonomy to do their best work? 

At this stage of the manpower planning process, HR will need to identify and recommend new programmes and initiatives to enhance the existing talent management schemes. Progressive employers have implemented coaching and mentoring programmes, job rotations and even flexible working arrangements in a bid to engage employees and ensure they have the resources and skills to meet the evolving needs of the business.  Include all stakeholders in the decision-making process  One of the common challenges to long-term workforce planning is the lack of collaborative effort. Effective strategic workforce planning requires buy-in and input from different levels and teams in the organisation – it is not the sole responsibility of the employer. Senior management will need to share the business direction and company goals, while HR partners should advise on the current state of the workforce and suggest talent management strategies. Supervisors who are closest to the ground should be roped in to offer up-to-date insights on daily operations and their employee teams, while employees themselves can provide meaningful data via employee pulse surveys on their individual skills and aspirations. A cross-functional team can be created to review information from these various sources and distil them into insights that inform the workforce planning process.  Strategic manpower planning is critical for future success. Employers that invest time and effort in this process will reap the benefits of having an effective workforce, with the necessary skills; where each individual is assigned to a role that is the best-fit for them, and ultimately achieve business goals and objectives for the organisation.  The Fair and Progressive Employment Index (FPEI) is a free, online self - assessment tool that allows employers to evaluate organisational workplace culture and benchmark their practices against industry peers. The FPEI offers insights and recommendations on how employers can leverage their workforce for better business and employee results.

References:  [1] TAN, S., 2020. Companies That Are Agile And Innovating Can Still Grow During Crisis: DPM Heng Swee Keat. [online] The Straits Times. Available at: <https://www.straitstimes.com/business/economy/companies-that-are-agile-and-innovating-can-still-grow-during-crisis-dpm-heng-swee> [Accessed 2 October 2020]. [2] Dyckerhoff-bdu.de. 2020. [online] Available at: <http://www.dyckerhoff-bdu.de/images/Downloads/Dyckerhoff_Gallup_Studie_How%20_Employee_Engagement_Drives_Growth.pdf> [Accessed 2 October 2020].

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How to Start a Manpower Business

With the country’s abundant supply of jobseekers, starting a manpower business could very well spell profit.

  If you want to try a business with huge potential, then the Manpower Agency business is for you. The service you will be marketing is the skill and labor of our workforce of which there is more than an abundant supply in our country.   Note, however, that the kind of workers needed is rapidly changing. Now more and more of the job orders abroad are for those with professional training like nurses, engineers, and teachers. Lower wage countries like India are taking over more of our traditional markets for low cost labor.   There are basically two kinds of manpower agency with regards to the registration requirements. One is for the local and the other is for the international market. To make it clearer I list the respective requirements separately.

For Manpower Agencies that will cater abroad:

1. Register your business name with the Department of Trade and Industry (DTI) for single proprietor or with the Securities and Exchange Commission (SEC) for corporations or partnerships. 2. Get a barangay clearance and then proceed to the Municipal or City hall to get your business permit. 3. Register with the Bureau of Internal Revenue and get your TIN, Certificate of Registration, and authority to print receipts. 4. Apply for license with the Philippine Overseas Employment Agency (POEA). Some of the critical requirements here are:   a. At least 75 percent of the company must be owned and controlled by Filipino citizens. b. Proof of substantial capital and/or investment. c. Proof of marketing capability as supported by the following:   i. Duly executed Special Power of Attorney and / or duly concluded Recruitment Agreement authenticated by the Philippine Embassy nearest the prospective employer; ii. Manpower request or visa certification from new employers for not less than 100 workers duly verified by the Philippine Overseas Labor Office nearest the jobsite; iii. Certification from the POEA Pre-Employment Services Office   d. Proof of possession by the single proprietor, partners, the company President or the Chief Executive Officer, as the case may be, of a Bachelor’s Degree and three years of business experience. e. NBI clearance issued not earlier than 6 months prior to filing of application and clearance from the POEA Anti-illegal Recruitment Branch of the proprietor, partners or members of the Board of Directors, as the case may be, officers and employees who will be involved in recruitment and placement activities. Foreign directors or partners shall submit clearance from their country of origin in lieu of the NBI clearance. f. At least a 100 square meter size office as evidenced by a contract of lease or proof of building ownership. g. Proof of publication in a newspaper of general circulation on the notice of the application with the name of the proprietor, partners, incorporators and officers. h. Attendance of Pre-licensing seminar conducted by the POEA. i. Payment of filing and license fee.

For Manpower Agencies for the domestic market only:

Follow the steps in numbers 1 to 3. You no longer need to get a license from the POEA. Here’s the other requirements that must be submitted:   1. Submit a duly accomplished and notarized application form with undertaking (2) copies at the Department of Labor and Employement (DOLE).

2. Contract of Lease for two (2) years or Owner’s Certificate / Title of Office Location.

3. Updated NBI Clearance of the partners in the case of partnership or all the officers and members of the Board of Directors in the case of corporation.

4. Organization structure and list of all officers and personnel with their respective bio-data and ID pictures and detailed description of duties and responsibilities.

5. Sworn statement of assets and liabilities or duly audited financial statement, as the case may be.

6. Proof of payment of surety bond (valid for 2 years).

7. Payment of fees: Filing fee, license fee, cash bond.   Note that the rules may change especially for those who want to deploy abroad. It is advisable to always check on the POEA website before proceeding.   For those who wish to go into this business, unless you already have sure clients abroad, I advise that you first try the local market before you invest the substantial amount needed to put up a manpower agency for foreign placement.  

*Originally published by the Manila Bulletin. Written by Ruben Anlacan, Jr. (President, BusinessCoach, Inc.) All rights reserved. May not be reproduced or copied without express written permission of the copyright holders.

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Mercury City Tower, an Award-Winning Mixed-Use Development in the Moscow City Business District

This stunning golden tower is 339 metres high with 75 floors – making it 29 metres taller than london’s skyscraper the shard. its diagonal lines echo the aggressive geometry introduced by vladimir tatlin, the founder of the constructivism movement in architecture which flourished in 1920’s moscow. apartments at mercury city tower are the embodiment of an entirely new lifestyle, completely altering perceptions of time and its density. here residents can quickly and easily pass from the hectic pace of the modern metropolis to an atmosphere of contemplation and serenity. corresponding to the highest possible standards, the apartments offer optimum security, breathtaking city views, supreme comfort and a wide range of services and amenities. the building also complies with the highest standards established for class a+ premium office space. the rentable office area occupies floors 4 to 39 and covers approximately 78,000m², combining pragmatism with aesthetics and beauty with functionality. the private club floor includes lounge zones, a bar and cigar rooms, all at the exclusive disposal of mercury city tower’s residents and their guests. a banquet hall named mercury space has also hosted private events for such companies as sap, visa and the state department of government of moscow..

Mercury City Tower +7 (495) 730 54 72 [email protected]  www.mercury-city.com

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