How to Create a Cash Flow Forecast

Male entrepreneur and restaurant owner sitting at a table while the location is closed. Working on a cash flow forecast to check on his business health.

10 min. read

Updated May 3, 2024

A good cash flow forecast might be the most important single piece of a business plan . All the strategy, tactics, and ongoing business activities mean nothing if there isn’t enough money to pay the bills.

That’s what a cash flow forecast is about—predicting your money needs in advance.

By cash, we mean money you can spend. Cash includes your checking account, savings, and liquid securities like money market funds. It is not just coins and bills.

Profits aren’t the same as cash

Profitable companies can run out of cash if they don’t know their numbers and manage their cash as well as their profits.

For example, your business can spend money that does not show up as an expense on your  profit and loss statement . Normal expenses reduce your profitability. But, certain spending, such as spending on inventory, debt repayment, and purchasing assets (new equipment, for example) reduces your cash but does not reduce your profitability. Because of this, your business can spend money and still be profitable.

On the sales side of things, your business can make a sale to a customer and send out an invoice, but not get paid right away. That sale adds to the revenue in your profit and loss statement but doesn’t show up in your bank account until the customer pays you.

That’s why a cash flow forecast is so important. It helps you predict how much money you’ll have in the bank at the end of every month, regardless of how profitable your business is.

Learn more about the differences between cash and profits .

  • Two ways to create a cash flow forecast

There are several legitimate ways to do a cash flow forecast. The first method is called the “Direct Method” and the second is called the “Indirect Method.” Both methods are accurate and valid – you can choose the method that works best for you and is easiest for you to understand.

Unfortunately, experts can be annoying. Sometimes it seems like as soon as you use one method, somebody who is supposed to know business financials tells you you’ve done it wrong. Often that means that the expert doesn’t know enough to realize there is more than one way to do it.

  • The direct method for forecasting cash flow

The direct method for forecasting cash flow is less popular than the indirect method but it can be much easier to use.

The reason it’s less popular is that it can’t be easily created using standard reports from your business’s accounting software. But, if you’re creating a forecast – looking forward into the future – you aren’t relying on reports from your accounting system so it may be a better choice for you.

That downside of choosing the direct method is that some bankers, accountants, and investors may prefer to see the indirect method of a cash flow forecast. Don’t worry, though, the direct method is just as accurate. After we explain the direct method, we’ll explain the indirect method as well.

The direct method of forecasting cash flow relies on this simple overall formula:

Cash Flow = Cash Received – Cash Spent

And here’s what that cash flow forecast actually looks like:

sample cash flow with the direct method

Let’s start by estimating your cash received and then we’ll move on to the other sections of the cash flow forecast.

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Forecasting cash received

You receive cash from three primary sources: 

1. Sales of your products and services

In your cash flow forecast, this is the “Cash from Operations” section. When you sell your products and services, some customers will pay you immediately in cash – that’s the “cash sales” row in your spreadsheet. You get that money right away and can deposit it in your bank account. You might also send invoices to customers and then have to collect payment. When you do that, you keep track of the money you are owed in  Accounts Receivable . When customers pay those invoices, that cash shows up on your cash flow forecast in the “Cash from Accounts Receivable” row. The easiest way to think about forecasting this row is to think about what invoices will be paid by your customers and when.

2. New loans and investments in your business

You can also receive cash by getting a new loan from a bank or an investment. When you receive this kind of cash, you’ll track it in the rows for loans and investments. It’s worth keeping these two different types of cash in-flows separate from each other, mostly because loans need to be repaid while investments do not need to be repaid.

3. Sales of assets

Assets are things that your business owns, such as vehicles, equipment, or property. When you sell an asset, you’ll usually receive cash from that sale and you track that cash in the “Sales of Assets” section of your cash flow forecast. For example, if you sell a truck that your company no longer needs, the proceeds from that sale would show up in your cash flow statement.

Forecasting cash spent

Similar to how you forecast the cash that you plan on receiving, you’ll forecast the cash that you plan on spending in a few categories:

1. Cash spending and paying your bills

You’ll want to forecast two types of cash spending related to your business’s operations: Cash Spending and Payment of Accounts Payable. Cash spending is money that you spend when you use petty cash or pay a bill immediately. But, there are also bills that you get and then pay later. You track these bills in  Accounts Payable . When you pay bills that you’ve been tracking in accounts payable, that cash payment will show up in your cash flow forecast as “payment of accounts payable”. When you’re forecasting this row, think about what bills you’ll pay and when you’ll pay them. In this section of your cash flow forecast, you exclude a few things: loan payments, asset purchases, dividends, and sales taxes. These will show up in the following sections.

2. Loan Payments

When you make loan repayments, you’ll forecast the repayment of the principal in your cash flow forecast. The interest on the loan is tracked in the “non-operating expense” that we’ll discuss below.

3. Purchasing Assets

Similar to how you track sales of assets, you’ll forecast asset purchases in your cash flow forecast. Asset purchases are purchases of long-lasting, tangible things. Typically, vehicles, equipment, buildings, and other things that you could potentially re-sell in the future. Inventory is an asset that your business might purchase if you keep inventory on hand.

4. Other non-operating expenses and sales tax

Your business may have other expenses that are considered “non-operating” expenses. These are expenses that are not associated with running your business, such as investments that your business may make and interest that you pay on loans. In addition, you’ll forecast when you make tax payments and include those cash outflows in this section. 

Forecasting cash flow and cash balance

In the direct cash flow forecasting method, calculating cash flow is simple. Just subtract the amount of cash you plan on spending in a month from the amount of cash you plan on receiving. This will be your “net cash flow”. If the number is positive, you receive more cash than you spend. If the number is negative, you will be spending more cash than you receive. You can predict your cash balance by adding your net cash flow to your cash balance.

  • The indirect method

The indirect method of cash flow forecasting is as valid as the direct and reaches the same results.

Where the direct method looks at sources and uses of cash, the indirect method starts with net income and adds back items like depreciation that affect your profitability but don’t affect the cash balance.

The indirect method is more popular for creating cash flow statements about the past because you can easily get the data for the report from your accounting system.

You create the indirect cash flow statement by getting your Net Income (your profits) and then adding back in things that impact profit, but not cash. You also remove things like sales that have been booked, but not paid for yet.

Here’s what an indirect cash flow statement looks like:

projected cash flow with the indirect method

There are five primary categories of adjustments that you’ll make to your profit number to figure out your actual cash flow:

1. Adjust for the change in accounts receivable

Not all of your sales arrive as cash immediately. In the indirect cash flow forecast, you need to adjust your net profit to account for the fact that some of your sales didn’t end up as cash in the bank but instead increased your accounts receivable.

2. Adjust for the change in accounts payable

Very similar to how you make an adjustment for accounts receivable, you’ll need to account for expenses that you may have booked on your income statement but not actually paid yet. You’ll need to add these expenses back because you still have that cash on hand and haven’t paid the bills yet.

3. Taxes & Depreciation

On your income statement, taxes and depreciation work to reduce your profitability. On the cash flow statement, you’ll need to add back in depreciation because that number doesn’t actually impact your cash. Taxes may have been calculated as an expense, but you may still have that money in your bank account. If that’s the case, you’ll need to add that back in as well to get an accurate forecast of your cash flow.

4. Loans and Investments

Similar to the direct method of cash flow, you’ll want to add in any additional cash you’ve received in the form of loans and investments. Make sure to also subtract any loan payments in this row.

5. Assets Purchased and Sold

If you bought or sold assets, you’ll need to add that into your cash flow calculations. This is, again, similar to the direct method of forecasting cash flow.

  • Cash flow is about management

Remember: You should be able to project cash flow using competently educated guesses based on an understanding of the flow in your business of sales, sales on credit, receivables, inventory, and payables.

These are useful projections. But, real management is minding the projections every month with plan versus actual analysis so you can catch changes in time to manage them. 

A good cash flow forecast will show you exactly when cash might run low in the future so you can prepare. It’s always better to plan ahead so you can set up a line of credit or secure additional investment so your business can survive periods of negative cash flow.

  • Cash Flow Forecasting Tools

Forecasting cash flow is unfortunately not a simple task to accomplish on your own. You can do it with spreadsheets, but the process can be complicated and it’s easy to make mistakes. 

Fortunately, there are affordable options that can make the process much easier – no spreadsheets or in-depth accounting knowledge required.

If you’re interested in checking out a cash flow forecasting tool, take a look at LivePlan for cash flow forecasting. It’s affordable and makes cash flow forecasting simple.

One of the key views in LivePlan is the cash flow assumptions view, as shown below, which highlights key cash flow assumptions in an interactive view that you can use to test the results of key assumptions:

Utilizing LivePlan allows you to actively change and adjust your forecasts with a simple dashboard.

With simple tools like this, you can explore different scenarios quickly to see how they will impact your future cash.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Tim Berry

Tim Berry is the founder and chairman of Palo Alto Software , a co-founder of Borland International, and a recognized expert in business planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning.

Grow 30% faster with the right business plan. Create your plan with LivePlan.

Table of Contents

  • Profits aren’t the same as cash

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How to Prepare a Cash Flow Statement

Business professionals preparing a cash flow statement

  • 07 Dec 2021

Cash flow statements are one of the three fundamental financial statements financial leaders use. Along with income statements and balance sheets, cash flow statements provide crucial financial data that informs organizational decision-making. While all three are important to the assessment of a company’s finances, some business leaders might argue cash flow statements are the most important.

Business owners, managers, and company stakeholders use cash flow statements to better understand their companies’ value and overall health and guide financial decision-making. Regardless of your position, learning how to create and interpret financial statements can empower you to understand your company’s inner workings and contribute to its future success.

Related: The Beginner's Guide to Reading & Understanding Financial Statements

Here’s a look at what a cash flow statement is and how to create one.

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What Is a Cash Flow Statement?

A cash flow statement is a financial report that details how cash entered and left a business during a reporting period .

According to the online course Financial Accounting : “The purpose of the statement of cash flows is to provide a more detailed picture of what happened to a business’s cash during an accounting period.”

Related: How to Read & Understand a Cash Flow Statement

Since cash flow statements provide insight into different areas a business used or received cash during a specific period, they’re important financial statements when it comes to valuing a company and understanding how it operates.

A typical cash flow statement comprises three sections: cash flow from operating activities, cash flow from investing activities, and cash flow from financing activities.

How to Create a Cash Flow Statement

how to prepare a cash flow statement

1. Determine the Starting Balance

The first step in preparing a cash flow statement is determining the starting balance of cash and cash equivalents at the beginning of the reporting period. This value can be found on the income statement of the same accounting period.

The starting cash balance is necessary when leveraging the indirect method of calculating cash flow from operating activities. However, the direct method doesn’t require this information.

2. Calculate Cash Flow from Operating Activities

One you have your starting balance, you need to calculate cash flow from operating activities. This step is crucial because it reveals how much cash a company generated from its operations.

Cash flow from operations are calculated using either the direct or indirect method.

Direct Method

The direct method of calculating cash flow from operating activities is a straightforward process that involves taking all the cash collections from operations and subtracting all the cash disbursements from operations. This approach lists all the transactions that resulted in cash paid or received during the reporting period.

Indirect Method

The indirect method of calculating cash flow from operating activities requires you to start with net income from the income statement (see step one above) and make adjustments to “undo” the impact of the accruals made during the reporting period. Some of the most common and consistent adjustments include depreciation and amortization.

Related: Financial Terminology: 20 Financial Terms to Know

Both the direct and indirect methods will result in the same number, but the process of calculating cash flow from operations differs.

While the direct method is easier to understand, it’s more time-consuming because it requires accounting for every transaction that took place during the reporting period. Most companies prefer the indirect method because it's faster and closely linked to the balance sheet. However, both methods are accepted by Generally Accepted Accounting Principles (GAAP) and International Financial Reporting Standards (IFRS).

Related: GAAP vs. IFRS: What Are the Key Differences and Which Should You Use?

3. Calculate Cash Flow from Investing Activities

After calculating cash flows from operating activities, you need to calculate cash flows from investing activities. This section of the cash flow statement details cash flows related to the buying and selling of long-term assets like property, facilities, and equipment. Keep in mind that this section only includes investing activities involving free cash, not debt.

Financial Accounting| Understand the numbers that drive business success | Learn More

4. Calculate Cash Flow from Financing Activity

The third section of the cash flow statement examines cash inflows and outflows related to financing activities. This includes cash flows from both debt and equity financing—cash flows associated with raising cash and paying back debts to investors and creditors.

When using GAAP, this section also includes dividends paid, which may be included in the operating section when using IFRS standards. Interest paid is included in the operating section under GAAP, but sometimes in the financing section under IFRS as well.

5. Determine the Ending Balance

Once cash flows generated from the three main types of business activities are accounted for, you can determine the ending balance of cash and cash equivalents at the close of the reporting period.

The change in net cash for the period is equal to the sum of cash flows from operating, investing, and financing activities. This value shows the total amount of cash a company gained or lost during the reporting period. A positive net cash flow indicates a company had more cash flowing into it than out of it, while a negative net cash flow indicates it spent more than it earned.

Cash Flow Statement Example

To help visualize each section of the cash flow statement, here’s an example of a fictional company generated using the indirect method.

cash flow statement example

Go to the alternative version .

This cash flow statement is for a reporting period that ended on Sept. 28, 2019. As you'll notice at the top of the statement, the opening balance of cash and cash equivalents was approximately $10.7 billion.

During the reporting period, operating activities generated a total of $53.7 billion. The investing activities section shows the business used a total of $33.8 billion in transactions related to investments. The financing activities section shows a total of $16.3 billion was spent on activities related to debt and equity financing.

At the bottom of the cash flow statement, the three sections are summed to total a $3.5 billion increase in cash and cash equivalents over the course of the reporting period. Therefore, the final balance of cash and cash equivalents at the end of the year equals $14.3 billion.

Credential of Readiness | Master the fundamentals of business | Learn More

Financial Decision-Making

Whether you’re a manager, entrepreneur, or individual contributor, understanding how to create and leverage financial statements is essential for making sound business decisions.

The statement of cash flows is one of the most important financial reports to understand because it provides detailed insights into how a company spends and makes its cash. By learning how to create and analyze cash flow statements, you can make better, more informed decisions, regardless of your position.

Are you interested in gaining a toolkit for making smarter financial decisions and the confidence to clearly communicate them to key stakeholders? Explore Financial Accounting —one of three courses comprising our Credential of Readiness (CORe) program —to discover how you can unlock critical insights into your organization’s performance and potential. Not sure which course is right for you? Download our free flowchart .

Data Tables

Company a - statement of cash flows (alternative version).

Year Ended September 28, 2019 (In millions)

Cash and cash equivalents, beginning of the year: $10,746

OPERATING ACTIVITIES

Investing activities, financing activities.

Increase / Decrease in Cash and Cash Equivalents: 3,513

Cash and Cash Equivalents, End of Year: $14,259

Go back to the article .

cash flow in business plan

About the Author

  • Cash Flow Projection – The Comple...

Cash Flow Projection – The Complete Guide

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Table of Content

Key takeaways.

  • Cash flow projection is a vital tool for financial decision-making, providing a clear view of future cash movements.
  • Cash flow is crucial for business survival and includes managing cash effectively and providing a financial planning roadmap.
  • Automation in cash flow management is a game-changer. It enhances accuracy, efficiency, and scalability in projecting cash flows, helping businesses avoid common pitfalls.

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Introduction

Cash flow is the lifeblood of any business. Yet, many companies constantly face the looming threat of cash shortages, often leading to their downfall. Despite its paramount importance, cash flow management can be overwhelming, leaving businesses uncertain about their financial stability.

But fear not, there’s a straightforward solution to this common problem – cash flow projection. By mastering the art of cash flow projection, you can gain better control over your finances and steer your business away from potential financial crises. Cash flow projections offer a proactive approach to managing cash flow, enabling you to anticipate challenges and make informed decisions to safeguard the future of your business.

If you’re unsure how to accurately perform cash flow projections or if you’re new to the concept altogether, this article will explain everything you need to know about cash flow projections – to help you confidently navigate the financial landscape of your business.

What Is Cash Flow?

To grasp the concept of cash flow projections, we must first understand the essence of cash flow itself. Cash flow is all about the movement of money flowing in and out of business. It reflects the company’s financial health and liquidity, capturing the inflows and outflows of cash over a specific timeframe.

To truly grasp your business’s financial landscape, you must understand the stages of cash flow: operating, investing, and financing activities, and how to analyze and make sense of it.

Read more to uncover a step-by-step guide on how to perform a cash flow analysis (template + examples) and methods to assess key items in cash flow statements.

What Is Cash Flow Projection?

Cash flow projection is the process of estimating and predicting future cash inflows and outflows within a defined period—usually monthly, quarterly, or annually.

Think of cash flow projection (also referred to as a cash flow forecast) as a financial crystal ball that allows you to peek into the future of your business’s cash movements. It involves mapping out the expected cash inflows (receivables) from sales, investments, and financing activities and the anticipated cash outflows (payables) for expenses, investments, and debt repayments.

It provides invaluable foresight into your business’s anticipated cash position, helping you plan for potential shortfalls, identify surplus funds, and make informed financial decisions.

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Why Are Cash Flow Projections Important for Your Business?

Managing cash flow is a critical aspect of running a successful business. It can be the determining factor between flourishing and filing for Chapter 11 (aka bankruptcy ).

In fact, studies reveal that 30% of business failures stem from running out of money. To avoid such a fate, by understanding and predicting the inflow and outflow of cash, businesses can make informed decisions, plan effectively, and steer clear of potential financial disasters.

Cash Flow Projection vs. Cash Flow Forecast

Having control over your cash flow is the key to a successful business. By understanding the differences between cash flow statements and projections, small business owners can use these tools more effectively to manage their finances and plan for the future. 

Discover the power of HighRadius cash flow forecasting software ,designed to precisely capture and analyze diverse scenarios , seamlessly integrating them into your cash forecasts. By visualizing the impact of these scenarios on your cash flows in real time, you gain a comprehensive understanding of potential outcomes and can proactively respond to changing circumstances.

Here’s how AI takes variance analysis to the next level and helps you generate accurate cash flow forecasts with low variance. It automates the collection of data on past cash flows, including bank statements, accounts receivable, accounts payable, and other financial transactions, and integrates with most financial systems. This data is analyzed to detect patterns and trends that can be used to anticipate future cash flows. Based on this historical analysis and regression analysis of complex cash flow categories such as A/R and A/P, AI selects an algorithm that can provide an accurate cash forecast.

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Step-by-Step Guide to Creating a Cash Flow Projection

Step 1: choose the type of projection model.

  • Determine the appropriate projection model based on your business needs and planning horizon.
  • Consider the following factors when choosing a projection model:
  • Short-term Projections: Covering a period of 3-12 months, these projections are suitable for immediate planning and monitoring.
  • Long-term Projections: Extending beyond 12 months, these projections provide insights for strategic decision-making and future planning.
  • Combination Approach: Use a combination of short-term and long-term projections to address both immediate and long-range goals.

Step 2: Gather historical data and sales information

  • Want to determine where you’re going? Take a look at where you’ve already been. Collect relevant historical financial data, including cash inflows and outflows from previous periods.
  • Analyze sales information, considering seasonality, customer payment patterns, and market trends.

Pro Tip: Finance teams often utilize accounting software to ingest a range of historical and transactional data. Read on to discover the business use cases of implementing a treasury management solution for optimal cash flow management .

Step 3: Project cash inflows

  • Estimate cash inflows based on sales forecasts, considering factors such as payment terms and collection periods.
  • Utilize historical data and market insights to refine your projections.

Step 4: Estimate cash outflows

  • Identify and categorize various cash outflows components, such as operating expenses, loan repayments, supplier payments, and taxes.
  • Use historical data and expense forecasts to estimate the timing and amount of cash outflows.

Pro Tip: By referencing the cash flow statement, you can identify the sources of cash inflows and outflows. Learn more about analyzing projected cash flow statement .

Step 5: Calculate opening and closing balances

  • Calculate the opening balance for each period, which represents the cash available at the beginning of the period.
  • Opening Balance = Previous Closing Balance
  • Calculate the closing balance by considering the opening balance, cash inflows, and cash outflows for the period.
  • Closing Balance = Opening Balance + Cash Inflows – Cash Outflows

Step 6: Account for timing and payment terms

  • Consider the timing of cash inflows and outflows to create a realistic cash flow timeline.
  • Account for payment terms with customers and suppliers to align projections with cash movements.

Step 7: Calculate net cash flow

  • Calculate the net cash flow for each period, which represents the difference between cash inflows and cash outflows.
  • Net Cash Flow = Cash Inflows – Cash Outflows

Pro Tip: Calculating the net cash flow for each period is vital for your business as it gives you a clear picture of your future cash position. Think of it as your future cash flow calculation.

Step 8: Build contingency plans

  • Incorporate contingency plans to mitigate unexpected events impacting cash flow, such as economic downturns or late payments.
  • Create buffers in your projections to handle unforeseen circumstances.

Step 9: Implement rolling forecasts

  • Embrace a rolling forecast approach, where you regularly update and refine your cash flow projections based on actual performance and changing circumstances.
  • Rolling forecasts provide a dynamic view of your cash flow, allowing for adjustments and increased accuracy.

Cash Flow Projection Example

Let’s take a sneak peek into the cash flow projection of Pizza Planet, a hypothetical firm. In March, they begin with an opening balance of $50,000. This snapshot will show us how their finances evolved during the next 4 months.

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Here are 5 key takeaways from the above cash flow projection analysis for Pizza Planet:

Upsurge in Cash Flow from Receivables Collection (April):

  • Successful efforts in collecting outstanding customer payments result in a significant increase in cash flow.
  • Indicates effective accounts receivable management and timely collection processes.

Buffer Cash Addition (May and June):

  • The company proactively adds buffer cash to prepare for potential financial disruptions.
  • Demonstrates a prudent approach to financial planning and readiness for unexpected challenges.

Spike in Cash Outflow from Loan Payment (May):

  • A noticeable cash outflow increase is attributed to the repayment of borrowed funds.
  • Suggests a commitment to honoring loan obligations and maintaining a healthy financial standing.

Manageable Negative Net Cash Flow (May and June):

  • A negative net cash flow during these months is offset by positive net cash flow in other months.
  • Indicates the ability to handle short-term cash fluctuations and maintain overall financial stability.

Consistent Closing Balance Growth:

  • The closing balance exhibits a consistent and upward trend over the projection period.
  • Reflects effective cash flow management, where inflows cover outflows and support the growth of the closing cash position.

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How to Calculate Projected Cash Flow?

To calculate projected cash flow, start by estimating incoming cash from sources like sales, investments, and financing. Then, deduct anticipated cash outflows such as operating expenses, loan payments, taxes, and capital expenditures. The resulting net cash flow clearly shows how much cash the business expects to generate or use within the forecasted period. 

Calculating projected cash flow is a crucial process for businesses to anticipate their future financial health and make informed decisions. This process involves forecasting expected cash inflows and outflows over a specific period using historical data, sales forecasts, expense projections, and other relevant information. Regularly updating and reviewing projected cash flow helps businesses identify potential cash shortages or surpluses, allowing for proactive cash management strategies and financial planning. 

Benjamin Franklin once said, ‘Beware of little expenses; a small leak will sink a great ship.’ This underscores the importance of managing and understanding cash flow in business. 

Download this cash flow calculator to effortlessly track your company’s operating cash flow, net cash flow (in/out), projected cash flow, and closing balance.

6 Common Pitfalls to Avoid When Creating Cash Flow Projections

At HighRadius, we recently turned our research engine toward cash flow forecasting to shed light on the sources of projection failures. One of our significant findings was that most companies opt for unrealistic projections models that don’t mirror the actual workings of your finance force.

Cash flow projections are only as strong as the numbers behind them. No one can be completely certain months in advance if literal or figurative storm clouds are waiting for them on the horizon. Defining a realistic cash flow projection for your company is crucial to achieving more accurate results. Don’t let optimism cloud your key assumptions. Stick to the most likely numbers for your projections.

A 5% variance is acceptable, but exceeding this threshold warrants a closer look at your key assumptions. Identify any logical flaws that may compromise accuracy. Take note of these pitfall insights we’ve gathered from finance executives who have shared their experiences:

  • Avoid overly generous sales forecasts that can undermine projection accuracy.
  • Maintain a realistic approach to sales projections to ensure reliable cash flow projections.
  • Reflect the payment behavior of your customers accurately in projections, especially if they tend to pay on the last possible day despite a 30-day payment schedule.
  • Adjust the projection cycle to align with the actual payment patterns.
  • Factor in annual and quarterly bills on the payables side of your projections.
  • Consider potential changes in tax rates if your business is expected to reach a new tax level.
  • Account for seasonal fluctuations and cyclical trends specific to your industry.
  • Analyze historical data to identify patterns and adjust projections accordingly to reflect these variations.
  • Incorporate contingencies in your projections to prepare for unforeseen circumstances such as economic downturns, natural disasters, or changes in market conditions.
  • Build buffers to mitigate the impact of unexpected events on your cash flow.

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  • Failing to create multiple scenarios can leave you unprepared for different business outcomes.
  • Develop projections for best-case, worst-case, and moderate scenarios to assess the impact of various circumstances on cash flow.

By addressing these pitfalls and adopting best practices shared by finance executives, you can create more reliable and effective cash flow projections for your business. Stay proactive and keep your projections aligned with the realities of your industry and market conditions.

How Automation Helps in Projecting Cash Flow?

Building a cash flow projection chart is just the first step; the real power lies in the insights it can provide. Cash flow projection is crucial, but let’s face it – the traditional process is resource-consuming and hampers productivity. Finance teams have no choice but to abandon it and let it gather dust for the remainder of a month.

highradius

However, there’s a solution: a cash flow projection automation tool. 

Professionals in Controlling or Treasury understand this need for automation, but it requires an investment of time and money. Building a compelling business case is straightforward, especially for companies prioritizing cash reporting, forecasting, and leveraging the output for day-to-day cash management and investment planning.

Consider the following 3 business use cases shared by finance executives, highlighting the benefits that outweigh the initial investment:

Scalability and adaptability:

Forecasting cash flow in spreadsheets is manageable in the early stages, but as your business grows, it becomes challenging and resource-intensive. Manual cash flow management struggles to keep up with the increasing transactions and customer portfolios.

Many businesses rely on one-off solutions that only temporarily patch up cash flow processes without considering the implications for the future. Your business needs an automation tool that can effortlessly scale with your business, accommodating evolving needs.

Moreover, such dependable partners often offer customization options, allowing you to tailor the cash flow projections to your specific business requirements and adapt to changing market dynamics.

Time savings:

Consider a simple example of the time and effort involved in compiling a 13-week cash flow projection for stakeholders every week. The process typically includes

  • Capture cash flow data from banking and accounting platforms and classify transactions.
  • Create short-term forecasts using payables and receivables data.
  • Model budget and other business plans for medium-term forecasts.
  • Collect data from various business units, subsidiaries, and inventory levels.
  • Consolidate the data into a single cash flow projection.
  • Perform variance and sensitivity analysis.
  • Compile reporting with commentary.

This process alone can consume many hours each week. Let’s assume it takes six hours for a single resource and another six hours for other contributors, totaling 12 hours per week or 624 hours per year. Whether you are an enterprise or an SMB, learn how a 13-week cash flow projection template can help you keep your business on track and achieve your financial goals.

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Imagine the added time spent on data conversations, information requests, and follow-ups. Cash reporting can quickly become an ongoing, never-ending process.

By implementing a cash flow projection automation tool, you can say goodbye to tedious manual tasks such as logging in, downloading data, manipulating spreadsheets, and compiling reports. Automating these processes saves your team countless hours, allowing them to focus on strategic initiatives and high-value activities.

Accuracy and efficiency:

When it comes to cash flow monitoring and projection, accuracy is paramount for effective risk management. However, manual data handling introduces the risk of human error, which can have significant financial implications for businesses. These challenges may include:

  • Inaccurate financial decision-making
  • Cash flow uncertainty
  • Increased financial risks
  • Impaired stakeholder confidence
  • Wasted resources and time
  • Compliance and reporting challenges
  • Inconsistent data processing

Automating cash flow projections mitigates these risks by ensuring accurate and reliable results. An automation tool’s consistent data processing, real-time integration, error detection, and data validation capabilities instill greater accuracy, reliability, and confidence in the projected cash flow figures.

For example, Harris, a leading national mechanical contractor, transformed their cash flow management by adopting an automation tool. They achieved up to 85% accuracy across forecasts for 900+ projects and gained multiple 360-view projection horizons, from 1-Day to 6-Months, updated daily. This improvement in accuracy allowed the team to focus on higher-value tasks, driving better outcomes.

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Cash Flow Projections with HighRadius

Managing cash flow projections today requires a host of tools to track data, usage, and historic revenue trends as seen above. Teams rely on spreadsheets, data warehouses, business intelligence tools, and analysts to compile and report the data.

HighRadius has consistently provided its customers with powerful AI and forecasting tools to support real-time visibility, historical tracking, and predictive insights so your teams can reap the benefits of automated cash flow management.

When your forecast is off, you can miss opportunities to invest in growth or undermine your credibility and investor confidence. An accurate forecast means predictable growth and increased shareholder confidence. 

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Cash Flow Projection FAQs

1) how do you prepare a projected cash flow statement.

Steps to prepare a projected cash flow statement :

  • Analyze historical cash flows.
  • Estimate future sales and collections from customers.
  • Forecast expected payments to suppliers and vendors.
  • Consider changes in operating, investing, and financing activities.
  • Compile all these estimates into a projected cash flow statement for the desired period.

2) What is projected cash flow budget?

A projected cash flow budget is a financial statement that estimates the amount of cash your business is expected to receive and pay out over a specific time period. This information can be helpful in determining whether your business has enough cash flow to maintain its regular operations during the given period. It can also provide valuable insight into how to allocate your budget effectively.

3) What is a 3-year projected cash flow statement?

A 3-year projected cash flow statement forecasts cash inflows and outflows for the next three years. It helps businesses assess their expected cash position and plan for future financial needs and opportunities.

4) What is projected cash flow and fund flow statement?

Projected cash flow statement forecasts cash inflows and outflows over a period, aiding in budgeting and planning. Fund flow statement tracks the movement of funds between sources and uses, analyzing financial position. Both provide insights into a company’s liquidity and financial health.

5) What are the 4 key uses for a cash flow forecast?

  • Evaluate cash availability for operational expenses and investments.
  • Identify potential cash flow gaps or surpluses.
  • Support financial planning, budgeting, and decision-making.
  • Assist in securing financing or negotiating favorable terms with stakeholders.

6) What is the cash flow projection ratio?

The term cash flow projection ratio is not a commonly used financial ratio. However, various ratios like operating cash flow ratio, cash flow margin, and cash flow coverage ratio are used to assess a company’s cash flow generation and management capabilities.

7) What is the formula for projected cash flow?

The projected cash flow formula is Projected Cash Flow = Projected Cash Inflows – Projected Cash Outflows . It calculates the anticipated net cash flow by subtracting projected expenses from projected revenues, considering all sources of inflows and outflows.

8) What are the advantages of cash flow projection?

Cash flow projection helps businesses:

  • Anticipate future financial needs
  • Manage cash shortages effectively
  • Make informed decisions
  • Ensure stability and growth
  • Provide a roadmap for financial planning
  • Stay proactive in managing finances

Related Resources

Four facts mid-market CFOs need to know about cash management applications

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How Does Online Cash Flow Forecasting Work?

How Does Online Cash Flow Forecasting Work?

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cash flow in business plan

The Importance of Cash Flow Statements in Business Planning

cash flow in business plan

As a business owner or manager, it’s essential to understand the concept of cash flow. Cash flow is the movement of money in and out of your business and is critical for your business's survival and growth. 82% of all businesses fail due to poor cash flow management or poor understanding of cash flow itself. [ 1 ] In this article, we’ll explain what cash flow statements are, why they’re important in business planning, how to create a cash flow statement and how to analyze it, common cash flow problems and solutions, and cash flow forecasting and budgeting.

Understanding Cash Flow in Business

Cash flow is the lifeblood of any business. It’s the money that comes in and goes out of your business, and it’s crucial to keep it running smoothly. There are two types of cash flow: positive cash flow and negative cash flow.

Positive cash flow occurs when the money coming into your business is greater than the money going out. This means you have enough money to cover your expenses, pay your employees, and invest in your business's growth. Negative cash flow occurs when the money going out of your business is greater than the money coming in. This means you may not have enough money to cover your expenses, pay your employees, or invest in your business's growth.

What are Cash Flow Statements?

Cash flow statements are financial documents that show the movement of money in and out of your business over a specific period. They show how much money came in, how much money went out, and the difference between the two. 38% of small businesses fail because they run out of cash, and only 45% of small business owners monitor their cash flow. [ 2 ] Cash flow statements help in understanding your business's financial health and making informed decisions about its future.

Cash flow statements are divided into three sections: operating activities, investing activities, and financing activities:

Operating activities show the money coming in and going out of your business's day-to-day operations, such as sales and expenses.

Investing activities show the money coming in and going out of your business's investments, such as buying or selling assets.

Financing activities show the money coming in and going out of your business's financing activities, such as taking out a loan or paying dividends to shareholders.

Why are Cash Flow Statements Important in Business Planning?

Cash flow statements provide insight into your business's financial health. They show how much money is coming in and going out of your business, and they help you understand your business's cash flow patterns. By analyzing your cash flow statement, you can identify areas where you may need to increase revenue or decrease expenses. You can also use your cash flow statement to make informed decisions about investing in your business's growth or paying off debt.

Cash flow statements are necessary for securing financing or investment for your business. Investors and lenders want to see that your business has positive cash flow and is financially healthy. By providing a cash flow statement, you can demonstrate your business's financial stability and potential for growth.

How to Create a Cash Flow Statement

Creating a cash flow statement is relatively straightforward. You can create one using a spreadsheet program like Microsoft Excel or Google Sheets. Here are the steps to create a cash flow statement:

  • Identify the period you want to create the cash flow statement for, such as a month or a quarter.
  • Gather your business's financial documents, such as income statements and balance sheets, for the period you want to create the cash flow statement for.
  • Create three sections for your cash flow statement: operating activities, investing activities, and financing activities.
  • Enter the money coming in and going out of your business for each section.
  • Calculate the net cash flow for each section by subtracting the money going out from the money coming in.
  • Calculate the total net cash flow by adding the net cash flow for each section.
  • Analyze the cash flow statement to identify areas where you may need to increase revenue or decrease expenses.

Analyzing Your Cash Flow Statement

Here are some things to look for when analyzing your cash flow statement:

Positive or negative cash flow: Positive cash flow means you have enough money to cover your expenses and invest in your business's growth. Negative cash flow means you may not have enough money to cover your expenses, pay your employees, or invest in growing your business.

Cash flow patterns: Look for patterns in your cash flow statement. Are there times when your business has more cash coming in or going out? Understanding your cash flow patterns can help you make informed decisions about the future.

Cash flow ratios: Calculate your business's cash flow ratios, such as the operating cash flow ratio and the free cash flow ratio. These ratios can help you determine your business's liquidity and financial health.

Common Cash Flow Problems

Many businesses experience cash flow problems at some point. Here are some common cash flow problems and solutions:

Slow-paying customers: If your customers are slow to pay their invoices, it can put a strain on your cash flow. Consider offering incentives for early payment, such as a discount or free shipping. Nearly one-third (31%) of small business owners say they wait more than 30 days for payments. [ 3 ]

Seasonal fluctuations: If your business is seasonal, you may experience fluctuations in cash flow throughout the year. Consider setting aside money during your busy season to cover expenses during slower periods.

Overhead expenses: If your overhead expenses are too high, it can eat into your cash flow. Consider reducing your expenses by renegotiating contracts or finding more cost-effective solutions.

Cash Flow Forecasting and Budgeting

Cash flow forecasting involves predicting how much money will come in and go out of your business over a specific period. Cash flow budgeting involves creating a plan for how you will allocate your business's cash flow.

Here are some tips for cash flow forecasting and budgeting:

Use historical data to make predictions: Look at your past cash flow statements to make predictions about your future cash flow.

Plan for contingencies: Account for unexpected expenses or changes in revenue when creating your cash flow forecast and budget.

Monitor your cash flow regularly: Regularly monitoring your cash flow can help you identify issues early and take action to address them.

Cash flow statements are important for business planning and financial management. They provide insight into your business's financial health and help you make informed decisions about its future. By creating and analyzing your cash flow statement, you can identify areas for improvement and make changes to increase your business's profitability. Cash flow forecasting and budgeting are also critical for managing your business's cash flow and ensuring its long-term success.

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What Is a Cash Flow Statement (CFS)?

  • Using the Cash Flow Statement

How Cash Flow Is Calculated

  • Limitations
  • Income Statement & Balance Sheet

The Bottom Line

  • Corporate Finance
  • Financial statements: Balance, income, cash flow, and equity

Cash Flow Statement: What It Is and Examples

cash flow in business plan

Thomas J Catalano is a CFP and Registered Investment Adviser with the state of South Carolina, where he launched his own financial advisory firm in 2018. Thomas' experience gives him expertise in a variety of areas including investments, retirement, insurance, and financial planning.

cash flow in business plan

A cash flow statement tracks the inflow and outflow of cash, providing insights into a company's financial health and operational efficiency.

The CFS measures how well a company manages its cash position, meaning how well the company generates cash to pay its debt obligations and fund its operating expenses. As one of the three main financial statements, the CFS complements the balance sheet and the income statement. In this article, we’ll show you how the CFS is structured and how you can use it when analyzing a company.

Key Takeaways

  • A cash flow statement summarizes the amount of cash and cash equivalents entering and leaving a company. 
  • The CFS highlights a company's cash management, including how well it generates cash. 
  • This financial statement complements the balance sheet and the income statement. 
  • The main components of the CFS are cash from three areas: Operating activities, investing activities, and financing activities.
  • The two methods of calculating cash flow are the direct method and the indirect method.

How the Cash Flow Statement Is Used

The cash flow statement paints a picture as to how a company’s operations are running, where its money comes from, and how money is being spent. Also known as the statement of cash flows, the CFS helps its creditors determine how much cash is available (referred to as  liquidity ) for the company to fund its operating expenses and pay down its debts. The CFS is equally important to investors because it tells them whether a company is on solid financial ground. As such, they can use the statement to make better, more informed decisions about their investments.

Structure of the Cash Flow Statement

The main components of the cash flow statement are:

  • Cash flow from operating activities
  • Cash flow from investing activities
  • Cash flow from financing activities
  • Disclosure of non-cash activities, which is sometimes included when prepared under generally accepted accounting principles (GAAP) .

Cash From Operating Activities

The operating activities on the CFS include any sources and uses of cash from business activities. In other words, it reflects how much cash is generated from a company’s products or services.

These operating activities might include:

  • Receipts from sales of goods and services
  • Interest payments
  • Income tax payments
  • Payments made to suppliers of goods and services used in production
  • Salary and wage payments to employees
  • Rent payments
  • Any other type of operating expenses

In the case of a trading portfolio or an investment company, receipts from the sale of loans, debt, or equity instruments are also included because it is a business activity.

Changes made in cash, accounts receivable, depreciation, inventory, and accounts payable are generally reflected in cash from operations.

Cash From Investing Activities

Investing activities include any sources and uses of cash from a company’s investments. Purchases or sales of assets, loans made to vendors or received from customers, or any payments related to mergers and acquisitions (M&A) are included in this category. In short, changes in equipment, assets, or investments relate to cash from investing.

Changes in cash from investing are usually considered cash-out items because cash is used to buy new equipment, buildings, or short-term assets such as marketable securities. But when a company divests an asset, the transaction is considered cash-in for calculating cash from investing.

Cash From Financing Activities

Cash from financing activities includes the sources of cash from investors and banks, as well as the way cash is paid to shareholders. This includes any dividends, payments for stock repurchases , and repayment of debt principal (loans) that are made by the company.

Changes in cash from financing are cash-in when capital is raised and cash-out when dividends are paid. Thus, if a company issues a bond to the public, the company receives cash financing. However, when interest is paid to bondholders , the company is reducing its cash. And remember, although interest is a cash-out expense, it is reported as an operating activity—not a financing activity.

There are two methods of calculating cash flow: the direct method and the indirect method.

Direct Cash Flow Method

The   direct method   adds up all of the cash payments and receipts, including cash paid to suppliers, cash receipts from customers, and cash paid out in salaries. This method of CFS is easier for very small businesses that use the cash basis accounting method.

These figures can also be calculated by using the beginning and ending balances of a variety of asset and liability accounts and examining the net decrease or increase in the accounts. It is presented in a straightforward manner.

Most companies use the accrual basis accounting method. In these cases, revenue is recognized when it is earned rather than when it is received. This causes a disconnect between net income and actual cash flow because not all transactions in net income on the income statement involve actual cash items. Therefore, certain items must be reevaluated when calculating cash flow from operations.

Indirect Cash Flow Method

With the  indirect method , cash flow is calculated by adjusting net income by adding or subtracting differences resulting from non-cash transactions. Non-cash items show up in the changes to a company’s assets and liabilities on the balance sheet from one period to the next. Therefore, the accountant will identify any increases and decreases to asset and liability accounts that need to be added back to or removed from the net income figure, in order to identify an accurate cash inflow or outflow.

Changes in accounts receivable (AR) on the balance sheet from one accounting period to the next must be reflected in cash flow:

  • If AR decreases, more cash may have entered the company from customers paying off their credit accounts—the amount by which AR has decreased is then added to net earnings.
  • An increase in AR must be deducted from net earnings because, although the amounts represented in AR are in revenue, they are not cash.

What about changes in a company's inventory ? Here's how they are accounted for on the CFS:

  • An increase in inventory signals that a company spent more money on raw materials. Using cash means the increase in the inventory's value is deducted from net earnings.
  • A decrease in inventory would be added to net earnings. Credit purchases are reflected by an increase in accounts payable on the balance sheet, and the amount of the increase from one year to the next is added to net earnings.

The same logic holds true for taxes payable, salaries, and prepaid insurance . If something has been paid off, then the difference in the value owed from one year to the next has to be subtracted from net income. If there is an amount that is still owed, then any differences will have to be added to net earnings.

Limitations of the Cash Flow Statement

Negative cash flow should not automatically raise a red flag without further analysis. Poor cash flow is sometimes the result of a company’s decision to expand its business at a certain point in time, which would be a good thing for the future.

Analyzing changes in cash flow from one period to the next gives the investor a better idea of how the company is performing, and whether a company may be on the brink of bankruptcy or success. The CFS should also be considered in unison with the other two financial statements (see below).

The indirect cash flow method allows for a reconciliation between two other financial statements: the income statement and balance sheet.

Cash Flow Statement vs. Income Statement vs. Balance Sheet

The cash flow statement measures the performance of a company over a period of time. But it is not as easily manipulated by the timing of non-cash transactions. As noted above, the CFS can be derived from the income statement and the balance sheet . Net earnings from the income statement are the figure from which the information on the CFS is deduced. But they only factor into determining the operating activities section of the CFS. As such, net earnings have nothing to do with the investing or financial activities sections of the CFS.

The income statement includes depreciation expense, which doesn't actually have an associated cash outflow. It is simply an allocation of the cost of an asset over its useful life. A company has some leeway to choose its depreciation method , which modifies the depreciation expense reported on the income statement. The CFS, on the other hand, is a measure of true inflows and outflows that cannot be as easily manipulated.

As for the balance sheet, the net cash flow reported on the CFS should equal the net change in the various line items reported on the balance sheet. This excludes cash and cash equivalents and non-cash accounts, such as accumulated depreciation and accumulated amortization. For example, if you calculate cash flow for 2019, make sure you use 2018 and 2019 balance sheets.

The CFS is distinct from the income statement and the balance sheet because it does not include the amount of future incoming and outgoing cash that has been recorded as revenues and expenses . Therefore, cash is not the same as net income , which includes cash sales as well as sales made on credit on the income statements.

Example of a Cash Flow Statement

Below is an example of a cash flow statement: 

Investopedia / Sabrina Jiang

From this CFS, we can see that the net cash flow for the 2017 fiscal year was $1,522,000. The bulk of the positive cash flow stems from cash earned from operations, which is a good sign for investors. It means that core operations are generating business and that there is enough money to buy new inventory.

The purchasing of new equipment shows that the company has the cash to invest in itself. Finally, the amount of cash available to the company should ease investors’ minds regarding the notes payable, as cash is plentiful to cover that future loan expense.

What Is the Difference Between Direct and Indirect Cash Flow Statements?

The difference lies in how the cash inflows and outflows are determined.

Using the direct method , actual cash inflows and outflows are known amounts. The cash flow statement is reported in a straightforward manner, using cash payments and receipts.

Using the indirect method , actual cash inflows and outflows do not have to be known. The indirect method begins with net income or loss from the income statement, then modifies the figure using balance sheet account increases and decreases, to compute implicit cash inflows and outflows.

Is the Indirect Method of the Cash Flow Statement Better Than the Direct Method?

Neither is necessarily better or worse. However, the indirect method also provides a means of reconciling items on the balance sheet to the net income on the income statement. As an accountant prepares the CFS using the indirect method, they can identify increases and decreases in the balance sheet that are the result of non-cash transactions.

It is useful to see the impact and relationship that accounts on the balance sheet have to the net income on the income statement, and it can provide a better understanding of the financial statements as a whole.

What Is Included in Cash and Cash Equivalents?

Cash and cash equivalents are consolidated into a single line item on a company's balance sheet. It reports the value of a business’s assets that are currently cash or can be converted into cash within a short period of time, commonly 90 days. Cash and cash equivalents include currency, petty cash, bank accounts, and other highly liquid, short-term investments. Examples of cash equivalents include commercial paper, Treasury bills, and short-term government bonds with a maturity of three months or less.

A cash flow statement is a valuable measure of strength, profitability, and the long-term future outlook of a company. The CFS can help determine whether a company has enough liquidity or cash to pay its expenses. A company can use a CFS to predict future cash flow, which helps with budgeting matters.

For investors, the CFS reflects a company’s financial health , since typically the more cash that’s available for business operations, the better. However, this is not a rigid rule. Sometimes, a negative cash flow results from a company’s growth strategy in the form of expanding its operations.

By studying the CFS, an investor can get a clear picture of how much cash a company generates and gain a solid understanding of the financial well-being of a company.

Financial Accounting Standards Board. " Summary of Statement No. 95 ."

  • Accounting Explained With Brief History and Modern Job Requirements 1 of 51
  • What Is the Accounting Equation, and How Do You Calculate It? 2 of 51
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  • Equity Meaning: How It Works and How to Calculate It 5 of 51
  • Revenue Definition, Formula, Calculation, and Examples 6 of 51
  • Expense: Definition, Types, and How Expenses Are Recorded 7 of 51
  • Current Assets vs. Noncurrent Assets: What's the Difference? 8 of 51
  • What Is Accounting Theory in Financial Reporting? 9 of 51
  • Accounting Principles Explained: How They Work, GAAP, IFRS 10 of 51
  • Accounting Standard Definition: How It Works 11 of 51
  • Accounting Convention: Definition, Methods, and Applications 12 of 51
  • What Are Accounting Policies and How Are They Used? With Examples 13 of 51
  • How Are Principles-Based and Rules-Based Accounting Different? 14 of 51
  • What Are Accounting Methods? Definition, Types, and Example 15 of 51
  • What Is Accrual Accounting, and How Does It Work? 16 of 51
  • Cash Accounting Definition, Example & Limitations 17 of 51
  • Accrual Accounting vs. Cash Basis Accounting: What's the Difference? 18 of 51
  • Financial Accounting Standards Board (FASB): Definition and How It Works 19 of 51
  • Generally Accepted Accounting Principles (GAAP): Definition, Standards and Rules 20 of 51
  • What Are International Financial Reporting Standards (IFRS)? 21 of 51
  • IFRS vs. GAAP: What's the Difference? 22 of 51
  • How Does US Accounting Differ From International Accounting? 23 of 51
  • Cash Flow Statement: What It Is and Examples 24 of 51
  • Breaking Down The Balance Sheet 25 of 51
  • Income Statement: How to Read and Use It 26 of 51
  • What Does an Accountant Do? 27 of 51
  • Financial Accounting Meaning, Principles, and Why It Matters 28 of 51
  • How Does Financial Accounting Help Decision-Making? 29 of 51
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cash flow in business plan

Cash Flow Forecasting: A How-To Guide (With Templates)

Janet Berry-Johnson, CPA

Reviewed by

May 30, 2023

This article is Tax Professional approved

Most small business owners just want their accounting done so they can focus on doing what they love. But tracking and forecasting cash flow—despite the time and effort required—is essential for starting, operating, and expanding a business.

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In 2018, CB Insights analyzed 101 failed startups and found that running out of cash was the second most common cause of failure, impacting 29% of businesses.

To avoid that fate, you need a cash flow forecast to help you estimate how much your cash outflows and inflows will affect your business.

What is a cash flow forecast?

A cash flow forecast (also known as a cash flow projection) is like a budget, but rather than estimating revenues and expenses, it estimates cash coming in and going out based on past business performance.

It’s not uncommon for a business to experience a cash shortage, even when sales are good. This usually happens when customers are allowed to pay after the product or service is delivered. In cases like these, a business owner must plan how they will cover costs before receiving the payment.

For example, say Hana Enterprises ships $50,000 worth of security products to customers in January, along with invoices that are due in 30 days. The company will have $50,000 of revenues for the month but won’t receive any cash until February. On paper, the business looks healthy, but all of its sales are tied up in the accounts receivable. Unless Hana Enterprises has plenty of cash on hand at the beginning of the month, they will have trouble covering their expenditures until they start receiving cash from clients.

With a cash flow forecast, you ignore sales on credit, accounts payable, and accrued expenses, instead focusing on the revenue you actually expect to collect and the expenses you actually expect to pay during a given period. You can also use the information provided on past cash flow statements to estimate your expenses for the period you’re forecasting for.

( If you just want to dive into cash flow forecasting, check out our free cash flow forecast template . )

The benefits of cash forecasting

Cash forecasting may sound like something boring that accountants do in big companies. Not so! It’s absolutely essential for every single business. Here’s why:

  • It helps you identify potential problems. Cash forecasting can help you predict the months in which you’re likely to experience a cash deficit and make necessary changes, like changing your pricing or adjusting your business plan.
  • It decreases the impact of cash shortages. When you can predict months in which you might experience a cash shortage, you can take steps to plan for them. You might save more in months where you have a surplus, step up your receivables collection efforts, or establish a line of credit with your bank to guarantee enough working capital to last the period.
  • It keeps suppliers and employees happy. Late payments and missing paychecks damage your reputation with suppliers and employees. When you can predict how much money you’ll have on hand in any given month, you can confirm that you’ll be able to meet your payroll obligations and pay suppliers by the due date.

Free cash flow forecast template

To make this a lot easier, we’ve created a business cash flow forecast template for Excel you can start using right now.

Access Template

The template has three essential pieces:

  • Beginning cash balance. This is the actual cash you expect to have on hand at the beginning of the month. It should include bank accounts, PayPal, Venmo, anything you use that’s currently holding just business funds. This information can be found on your balance sheet .
  • Sources of cash. These are all of your cash inflows each month. It can include cash sales, receivables collections, repayments from money you’ve loaned out, etc.
  • Uses of cash. This is every expense your business may incur, including payroll, payments to vendors, utilities, rent, loan payments, etc.

Here’s an example of a completed cash flow projection for a three month period:

Hana Enterprises, Inc.

Cash Flow Projection

January to March 2022

As you can see from the example above, Hana Enterprises expects to have a cash shortage in March. This results from a negative net cash flow (when more cash goes out than comes in). Knowing that information ahead of time, the company can take steps to prevent the shortage from occurring.

Hana Enterprises has several options to avoid this shortage in March. They might secure a line of credit from the bank, purchase fewer computers in February, negotiate longer payment terms from vendors, contact late-paying customers to speed up the collection of receivables, or take other cost-cutting measures to reduce their overhead expenses.

When you’re ready to get started, download your copy of the cash flow forecasting sheet here .

How Bench can help

Use Bench’s simple, intuitive platform to get all the information you need to project your cash flow. Each month, your transactions are automatically imported into our platform then categorized and reviewed by your personal bookkeeper. Bench helps you stay on top of your business’s top expenses so you can make informed budgeting decisions on the fly. Explore our platform with a free tour today .

Tips for improving your cash flow spreadsheet

Keep in mind: a cash flow forecast isn’t something you create once a year and never look at again. It’s a living, breathing business tool you should review and update on a monthly basis.

Though projections are helpful, they can’t perfectly predict the future. As the months pass, you should expect to see that your projections aren’t quite matching up with your actual results. That means it’s time to re-run your forecast to take into account these differences.

To improve the accuracy of your cash flow worksheet, consider the following:

  • Account for extra pay periods. If you pay employees bi-weekly, make sure your projection takes into account any months with three payrolls.
  • Remember annual payments. If certain insurance policies, subscriptions, or other expenses are paid annually rather than monthly, be sure to include them in your spreadsheet.
  • Remember estimated tax payments. For most calendar-year businesses, estimated tax payments are due on April 15th, June 15th, September 15th, and January 15th.
  • Don’t forget about savings. Try to allocate a portion of any cash surpluses to save for lean months.
  • Identify seasonal fluctuations. If you’re expecting a period of time with lower sales, make sure your forecast reflects this so you can have enough cash on hand to ramp up when business picks up again.
  • Don’t forecast too far out. Creating a rolling 12-month cash flow forecast that you update at the end of each month can help you identify issues before your business faces financial troubles, but don’t try to forecast more than 12 months out. The longer the reporting period you want to forecast, the more likely you’ll end up spending a lot of time creating a cash flow projection that doesn’t provide any useful information.

Your cash flow forecast is key to good cash flow management . Try to account for all cash sources and uses in your projection and maintain an emergency fund or backup plan to ensure you don’t get sidelined by slow-paying customers or unexpected expenses. When you do, this simple but valuable tool can help you keep an eye on cash and ensure you don’t compromise growth or put your business in jeopardy.

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  • Cash Flow Planning

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Written by True Tamplin, BSc, CEPF®

Reviewed by subject matter experts.

Updated on March 29, 2023

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Table of contents, what is cash flow planning.

Cash flow planning refers to the process of creating a detailed budget and holistic financial plan to manage income, expenses, and savings. It involves analyzing cash inflows and outflows , identifying areas of overspending, and creating a plan to improve financial stability .

The purpose of cash flow planning is to help individuals, families, and businesses to manage their finances effectively and achieve their financial goals.

Importance of Cash Flow Planning

Cash flow planning is crucial for individuals, families, and businesses for various reasons. These include:

Dealing With Unanticipated Costs

Cash flow planning is essential for dealing with unanticipated costs, such as medical bills, car repairs, and home repairs.

With a cash flow plan, individuals and businesses can set aside a portion of their income to cover these unexpected expenses without having to rely on credit or loans.

Identifying Potential Cost Savings

Cash flow planning helps individuals and businesses to identify potential cost savings by analyzing their expenses and identifying areas where they can cut back.

By reducing unnecessary expenses, individuals and businesses can save money and improve their financial stability.

Preparing for the Future

Cash flow planning helps individuals and businesses to prepare for the future by setting financial goals and creating a plan to achieve them.

Whether it is saving for a down payment on a house, planning for retirement, or building an emergency fund, a cash flow plan can help individuals and businesses to achieve their financial goals.

Maintaining Relationships with Suppliers for Businesses

Cash flow planning is crucial for maintaining relationships with suppliers for businesses.

By managing cash flow effectively, businesses can pay their suppliers on time, which helps to build trust and maintain good relationships.

Managing Risk to Minimize Losses

Cash flow planning is important for managing risk to minimize losses. By analyzing cash inflows and outflows, individuals and businesses can identify potential risks and create a plan to mitigate them.

For example, businesses can create a contingency plan for a sudden drop in revenue, while individuals can set aside money for unexpected expenses.

Importance of Cash Flow Planning

Cash Flow Planning for Individuals

Cash flow planning is crucial for individuals who want to manage their finances effectively and achieve their financial goals. Here are some strategies for creating a cash flow plan for individuals:

Utilize the 50-30-20 Rule

The 50-30-20 rule is a popular budgeting strategy that involves dividing the income of an individual into three categories: necessities, wants, and savings.

Under this rule, 50% of the income should be allocated to necessities like rent/ mortgage , groceries, transportation, and internet/cell phone.

The 30% should go towards wants, which may include entertainment, clothes, eating out, and other non-essential expenses. Finally, the remaining 20% should be set aside for savings.

If followed consistently, the 50-30-20 rule can be an effective way to reach financial goals . However, it is important to note that the distribution of these categories may vary based on location and cost of living.

In areas with a high cost of living, for example, a larger portion of the budget may need to be allocated toward housing.

Reduce Your Expenses

Once a budget has been created and expenses have been tracked, it becomes easier to identify areas where money can be saved.

A good starting point is to review monthly bills, such as streaming services, internet plans, and grocery expenses, and look for ways to reduce or eliminate unnecessary expenses. It may also be beneficial to compare prices and look for the best deals to save money.

Automate Your Savings

Many individuals tend to wait until the end of the month to save any money they have left over, but often find that there is nothing left to save. However, a better approach is to pay yourself first.

By setting up automatic withdrawals to transfer funds directly into a high-interest savings account, individuals can ensure they are saving money each month. This is particularly effective when timed with payday, as the money will not be missed from their paycheck.

Improving cash flow is a process that requires time and planning. Individuals should consider their long-term goals, such as saving for retirement and create a plan to achieve those goals.

While it may seem like a daunting task, every step taken will bring them closer to their ultimate financial objectives.

Cash Flow Planning for Individuals

Cash Flow Planning for Businesses

Cash flow planning is essential for businesses, regardless of their size. Inefficient management of cash flow can lead to financial instability, debt accumulation, and the inability to pay bills or meet other financial obligations.

Therefore, businesses need to create a cash flow plan that takes into account all sources of income, expenses, and savings. Here are some tips and strategies for creating a cash flow plan for businesses.

Proactive Invoicing

Proactive invoicing is an essential strategy for businesses to manage their cash flow. It involves billing customers and clients in a timely manner and following up on overdue payments.

This can be achieved by setting up an automated invoicing system that sends reminders to customers about their outstanding balances. Furthermore, offering incentives for early payment can also help speed up the payment process.

Efficient Inventory Management

Efficient inventory management is critical to optimizing cash flow in businesses that sell products. Overstocking or understocking can lead to significant financial losses.

Therefore, businesses need to monitor inventory levels regularly and forecast future demand accurately. This can help ensure that they have the right amount of stock to meet customer demand while minimizing excess inventory.

Equipment Leasing

Leasing equipment instead of purchasing it outright can help businesses manage their cash flow. Equipment leasing enables businesses to use assets without having to pay for them upfront, which can help preserve cash reserves.

Additionally, leasing can also help businesses avoid the costs associated with equipment maintenance, repairs, and upgrades.

Borrowing Ahead

Borrowing ahead is a strategy that involves securing funding before a cash crunch occurs. This can help businesses prepare for unanticipated expenses, emergencies, or seasonal fluctuations in demand.

However, it is essential to carefully assess the terms and conditions of loans to ensure that the business can repay the debt without facing undue financial strain.

Business Operations Review

Reviewing business operations can help identify inefficiencies that drain cash reserves. Conducting a review of all business processes, systems, and practices can help businesses identify areas for improvement.

This can include renegotiating contracts with suppliers, optimizing staffing levels, and consolidating operations.

Payment and Collection Restructuring

Restructuring payment and collection processes can help businesses manage their cash flow more efficiently.

This can include offering discounts for early payments , negotiating extended payment terms with suppliers, and implementing electronic payment systems to speed up the collection process.

Money Monitoring

Monitoring cash flow is critical to managing business finances effectively. This involves regularly tracking income and expenses to identify potential problems early.

By monitoring cash flow, businesses can identify areas of overspending, reduce unnecessary costs, and improve overall financial performance.

Technology Utilization

Utilizing technology can help businesses manage their cash flow more effectively. Automated bookkeeping systems, expense-tracking software, and electronic payment systems can help streamline financial processes and reduce the risk of errors.

Additionally, cloud-based financial management tools can provide real-time visibility into cash flow, which can help businesses make informed financial decisions.

Loan Exploration

Exploring loan options can help businesses manage their cash flow during times of financial difficulty. However, it is essential to carefully evaluate the terms and conditions of loans to ensure that they align with the financial goals and capabilities of the business.

Businesses should also consider alternative financing options, such as lines of credit , factoring, or merchant cash advances.

Cash Flow Planning for Businesses

Cash Flow Planning for Insurance

Cash flow planning is an essential process for insurance policyholders. It can help individuals manage their premiums and expenses related to insurance policies effectively.

Insurance policies , including life , health, auto, and home insurance, require regular payments, which can put a strain on the finances of an individual.

By creating a cash flow plan, individuals can ensure that they have sufficient funds available to meet payment deadlines for their premiums. This can prevent late fees or lapsed policies, which can lead to financial losses in case of an unexpected event.

To create a cash flow plan for insurance, individuals can start by analyzing their expenses and income. They should identify the insurance premiums and due dates and factor them into their monthly budget.

Additionally, they can explore ways to reduce their insurance costs, such as bundling policies, increasing deductibles, or shopping around for better rates.

Cash Flow Planning & Budgeting

Cash flow planning and budgeting are two closely related concepts.

Budgeting refers to the process of creating a financial plan that outlines the income and expenses of an individual or business over a specific period. The budget acts as a roadmap for managing cash flow, and cash flow planning helps to execute the plan effectively.

The main difference between cash flow planning and budgeting is the time frame.

Budgeting usually covers a more extended period, such as a year, while cash flow planning is more short-term, covering a few months to a year.

Cash flow planning focuses on managing cash inflows and outflows to ensure that there is enough cash available to meet the budgeted expenses.

By combining cash flow planning with budgeting, individuals and businesses can create a comprehensive financial plan that covers both short-term and long-term goals.

They can identify areas where they can save money and prioritize expenses accordingly to achieve their financial objectives.

Final Thoughts

Cash flow planning is an essential process that can help individuals and businesses manage their finances effectively.

By creating a detailed cash flow plan, they can ensure that they have sufficient funds available to cover their expenses and achieve their financial goals.

To create an effective cash flow plan, individuals and businesses need to analyze their income and expenses, identify areas of overspending, and explore ways to reduce costs. They should also prepare for unexpected expenses and create a buffer to absorb financial shocks.

If you are struggling to manage your cash flow or need help creating a comprehensive financial plan, consider seeking the services of a financial advisor.

Cash flow planning requires discipline and commitment, but the benefits of financial stability and security make it a worthwhile effort. Start planning for a better financial future by getting in touch with a financial advisor .

Cash Flow Planning FAQs

What is cash flow planning.

Cash flow planning is the process of creating a detailed budget and financial plan to manage income, expenses, and savings. It involves analyzing cash inflows and outflows, identifying areas of overspending, and creating a plan to improve financial stability.

Why is cash flow planning important?

Cash flow planning is essential because it helps individuals and businesses manage their finances effectively. By creating a detailed cash flow plan, they can ensure that they have sufficient funds available to cover their expenses and achieve their financial goals.

What are the factors you need to consider during cash flow planning?

Factors to consider during cash flow planning include analyzing income and expenses, identifying areas of overspending, preparing for unexpected expenses, creating a buffer, and exploring ways to reduce costs.

What are some tips for managing cash flow?

Tips for managing cash flow include creating a budget, analyzing expenses, reducing unnecessary costs, automating savings, preparing for unexpected expenses, and maintaining good relationships with suppliers.

What is the purpose of cash flow planning?

Cash flow planning is important for individuals and businesses to manage their finances effectively. Factors such as income and expenses, fixed and variable costs, cash inflows and outflows must be assessed to ensure overall financial health. Anticipating changes and creating contingency plans is crucial, as is considering long-term financial goals like retirement savings or investing in a new venture. Seeking the guidance of a financial advisor can help create a comprehensive cash flow plan.

About the Author

True Tamplin, BSc, CEPF®

True Tamplin is a published author, public speaker, CEO of UpDigital, and founder of Finance Strategists.

True is a Certified Educator in Personal Finance (CEPF®), author of The Handy Financial Ratios Guide , a member of the Society for Advancing Business Editing and Writing, contributes to his financial education site, Finance Strategists, and has spoken to various financial communities such as the CFA Institute, as well as university students like his Alma mater, Biola University , where he received a bachelor of science in business and data analytics.

To learn more about True, visit his personal website or view his author profiles on Amazon , Nasdaq and Forbes .

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Preparing a cash flow forecast: Simple steps for vital insight

One of the questions we’re often asked by small business owners is, “how do I prepare a cash flow forecast?” It’s an important part of financial planning for any business. But, if you’re an entrepreneur or founder, you may not have an accounting or finance background.

It’s really simple to create your own forecast. And once you know how, it will become one of the most important pieces of insight into your business you have.

Why is a cash flow forecast important?

Cash flow planning is essential: you need cash in the bank to pay your bills. Staying on top of your cash flow will help you see if you’re going to run out of money - and when - so you can prepare ahead of time. Perhaps it will show you that you need to cut overheads, find new investment, or spend time generating sales.

On the flip side, you might be doing well, and you’re considering expanding into new markets, investing in new products, taking on bigger premises, or recruiting new staff. Having accurate cash flow projections will help you see if you can afford to take the plunge.

Four steps to a simple cash flow forecast

One option is to use free financial forecasting software online, which can help you plan ahead for the next week, 30 days, or six weeks. Or you can follow the four steps below to build your own cash flow forecast.

1. Decide how far out you want to plan for

Cash flow planning can cover anything from a few weeks to many months. Plan as far ahead as you can accurately predict. If you’re well-established, you might have a predictable sales pipeline and data from previous years. If you’re a new business, you might not have a huge amount of data - so the further out you go, the less accurate your predictions will be.

Don’t worry too much if you can’t plan far ahead. Your cash flow forecast can change over time. In fact, it should. As things change, or you get more exact estimates, you can update your plan.

2. List all your income

For each week or month in your cash flow forecast, list all the cash you’ve got coming in. Have one column for each week or month, and one row for each type of income.

Start with your sales, adding them to the appropriate week or month. You might be able to predict this from previous years’ figures, if you have them. Remember though, this is about when the cash is actually in your bank account. Put the figures in for when you know clients will pay invoices, or bank payments will clear.

Also remember to include all non-sales income, for example:

  • Tax refunds
  • Investment from shareholders or owners
  • Royalties or licence fees

Add up the total for each column to get your net income.

3. List all your outgoings

Now you know what’s coming in, work out what you’ve got going out. For each week or month, make a list of all the money you’ll be spending, for example:

  • Raw material
  • Bank loans, fees and charges
  • Marketing and advertising spend

Once you’ve listed everything you spend, add up the total for each column to get your net outgoings.

4. Work out your running cash flow

For each week or month column, take away your net outgoings from your net income. That will give you either a positive cash flow figure (you’ve got more cash coming in than you’re spending) or a negative cash flow figure (you’re spending more than you’ve got coming in).

You can then keep a running total, from week to week, or month to month, to get a picture of your cash flow forecast over time. Too many negative weeks might spell trouble, and you’ll need to do some forward-planning to make sure you can meet your commitments - e.g. paying salaries, loan payments, and rent. Equally a few positive months might signal that you’ve got money to expand or invest.

Jenni Chance

Jenni Chance

Senior Manager, Entrepreneurial & Private Business, PwC United Kingdom

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  • Building Your Business

How to Create a Cash Flow Projection for Your Business

Doing so can give you a more accurate financial outlook

cash flow in business plan

What Is a Cash Flow Projection?

  • How to Create One
  • Revising Your Cash Flow Projection

The Bottom Line

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A cash flow projection provides an estimate of how much cash is expected to flow in and out of your business within a specified time period. This statement includes expected sales figures and any flow of money, namely loans or equity funding received, and expenses forecasted within the timeframe—which includes operating expenditures, and capital and financing expenditures. Because it can both impact your overall finances and ultimately help you grow your company, it’s important to understand how to create, update, and manage the cash flow statement.

Key Takeaways

  • A cash flow projection is used in business to estimate how much cash is expected to flow in and out.
  • Business owners and entrepreneurs can create cash flow projections by simply using a spreadsheet, document, or software offered by banks. 
  • To create a cash flow projection, you’ll need to determine the time frame, calculate all revenue and costs, and create a simple chart to fill in all financial data for corresponding months or weeks.  

Purposes of a Cash Flow Projection

A cash flow projection is used to determine the estimated amounts of cash that are expected to flow in and out of the business. It is essentially a forecast of where the business expects to generate income and where that money is expected to go out. 

Businesses use the cash flow projection for various purposes, though it is generally created to keep track of income and expenses. It’s important to learn how to create a cash flow projection properly so that you can have an accurate outlook on your business’s finances. 

Cash flow analysis can also help to prevent insufficient funds by identifying potentially challenging areas early on. 

How to Create Your Cash Flow Projection

To create a cash flow projection, you can either use a spreadsheet, document, or software that will provide easy-to-use templates and can even keep track of your cash flow automatically. If you decide to do it yourself, you’ll need to create a chart with several columns and rows to display all the relevant information. The top column represents the months or weeks, and the left row includes the different types of cash inflows and outflows (income and expenses, respectively). You’ll then fill in the amounts within the corresponding columns and rows. 

Here is a sample version from Microsoft:

Once you’ve decided how you are going to set up the document, there are a few steps to follow as you begin filling it out. 

Choose Your Time Frame

When you begin to create your cash flow projection, you’ll need to decide on the time frame you’ll be covering. This can include the upcoming months or weeks depending on how far out you want to forecast your cash flow. You can opt for a long-term projection or a short-term projection. With the latter, however, you may be able to identify what regular expenses are too costly, which can help you develop a more accurate forecast. 

The cash flow projection can be adjusted along with your business plan. You should update your cash flow projection as changes are made within your business.

Estimate Sales and Revenue

Reporting your business income accurately is crucial to creating your forecast. To properly calculate business income, you’ll need to include all income that goes into the business. You’ll also need to know your total revenue , which is a combination of the sales made by the business and income from other sources such as grants, investments, and royalties. Each of the different types of income are listed on the left column of the statement with the amounts filled in the rows for the corresponding months.  

Being realistic is key to creating an accurate cash flow projection. In other words, you shouldn’t focus only on higher-end sales, try to round your numbers up, or enhance them in any way. 

This ensures your estimate is based upon realistic factors and, therefore, can generate a more realistic and accurate projection.    

Estimate Expenses and Other Cash Out

Just as all income is needed on a cash flow projection, so is all the debt incurred by the business. You’ll need to report all current and upcoming expenses for the time period of the projection, which can vary from business to business. Like income, the types of expenses incurred should also be included on the left column of the statement if they need to be paid within the specific time frame of the projection. Some examples of these expenses include: 

  • Operating expenses such as rent and utilities
  • Charges associated with bank loans
  • Money spent on marketing and advertising efforts

Make sure to include all expenses relating to the business so that your numbers are accurate.

When creating your cash flow projection, you can include subsections of your expenses on the left column so that you can stay organized with your data. This way, you can consider listing expenses that are specific to your industry and have an impact on your overall cash flow. 

Use and Revise Your Cash Flow Projection

Once you’ve included all revenue and expenses, you can begin to calculate your cash flow projection on the bottom row by subtracting the outgoing cash from the incoming cash and entering the totals. You can then figure out whether you have a positive or negative cash flow. A positive cash flow means you have more money coming in than going out. A negative cash flow means you have less money than the amount going out for expenses and bills.

If you find you have a positive cash flow based on the data, you can then make financial decisions about your business knowing that you can afford it. On the other hand, if you calculate a negative cash flow, you can look into areas where you can cut costs so that you prevent owing more than you bring in. It’s important to keep your cash flow statement updated with recent data as this will improve accuracy. As changes are made within your business, make sure to revise your cash flow projection so it consists of recent trends and data.    

How Do You Improve Cash Flow?

To improve your cash flow, you’ll want to increase the amount of cash going into your business so that you can pay all debts and possibly have extra cash flow to improve or upgrade your business. To increase your sales, you can consider conducting more research about competitors, targeting your products for specific customers, and adjusting prices to potentially increase overall sales. Minor changes, such as accepting more methods of payment at checkout. could also have an impact on revenue. 

What Is Free Cash Flow?

Free cash flow is the amount of cash left after operating expenses, dividends, and capital expenditures are deducted. It is used to provide insight into a business’s ability to pay interest owed and how it can reduce its debts as well as inform other business decisions.

As a business owner, freelancer , or entrepreneur , it’s important to understand how and where cash flows in and out of your business. A cash flow projection can help you determine where your business stands within a specific time frame, whether that includes the upcoming months, weeks, or just a few days. Listing all income and expenses is key to being accurate with your projection. Having small differences between your estimated figures and your actual figures is workable if there is only a small percentage in the variance. Always make sure to keep it updated and revise as needed.

Microsoft Office. " Small Business Cash Flow Projection ."

Wells Fargo. " Creating a Cash Flow Projection ."

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As well as your business plan, a set of financial statements detailing you cashflow is essential. This will provide details of actual cash required by your business on a day-to-day, month-to-month and year-to-year basis.

The needs of a business constantly change and your cashflow will highlight any shortfalls in cash that will need to be bridged. Many established, viable, and even profitable businesses fail due to cash not being available when they need it most.

Good cashflow management is critical to running a successful business. You must be able to pay your bills while you await payment from your customers. There are many well-documented cases of businesses failing not because they weren't profitable but due to poor cashflow management.

You're in business to make a profit. It's a simple principle, but one that can occasionally become lost amid dreams of building multinational empires worth millions of pounds. You won't be able to stay in business, however, unless you have cash, hence the famous adage 'cash is king'.

There will probably be a time lag between your business providing its goods or services and getting paid. This means you have to make sure there is sufficient cash in your company's bank account for it to pay all its bills in the meantime – whether these relate to invoices from suppliers, employees' wages, rent, rates, tax, VAT or anything else.

Even if your business is profitable, there may be times when you are short of cash because you are awaiting payment for a large order. This is likely to be a particular problem during your first year when you are building up your business and don't have regular cash inflows.

The general principle of cashflow management is that you should speed up your cash inflows (customer payments, interest from bank accounts etc) and slow down your cash outflows within reason (purchase of stock and equipment, loan repayments and tax charges etc) as much as possible.

It can be difficult to affect your outflows other than extending your credit terms with your suppliers, which will often occur on fixed dates in the month and your employees and suppliers might also not take too kindly to you delaying payment to them. But there is more scope for you to improve your cash inflows.

This could mean billing regularly, chasing bad debt, selling your debt to a third party (factoring), negotiating extended credit terms with suppliers, managing your stock effectively (which could entail ordering little and often) and giving your customers 30-day payment terms.

Also, as businesses naturally have peaks and troughs, it is important that you put money away during the peaks so that you can dip into it during the troughs.

It is a good idea to think about investing in some accounting software to help you manage your cashflow. There are many software providers: an internet search should reveal the most common. Most provide software that can help you with cashflow analysis and forecasting, so that your business is never caught short of cash in the bank. Your accountant should be able to help advise you on which software package to buy.

How to use the cashflow forecast template

Our cashflow template will show you how a cashflow works and should be amended to suit your own business.

All figures to be entered are actual cash. This includes bank payments and receipts, cheques, bank transfers, cash payments and receipts – all of these should be included in your opening balance.  

Then complete the shaded area opening balance, which includes bank, loan and cash balances and should be put in the sheets:

  • monthly cashflow forecast
  • monthly actual cashflow

This provides the starting point for the rest of the cashflow. Next, input your month 1 forecast – all the sales broken down into the elements of your particular business – and do the same for expenditure. Base your figures on your own experience and what you forecast to receive or pay. The sections can be amended to reflect your business's requirements.

Repeat this process for the actual cashflow; here the figures you input are based on actual. This should then automatically be displayed in the third sheet:

  • monthly cashflow forecast/actual comparison

This is where the real analysis work is done and will determine the accuracy of your forecast figures. The forecasts sheet should be used to determine when you may have a cash shortfall before the event arises and will help determine whether you will need to obtain additional funding.

Download the cashflow template from 'Related documents'.

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Tracking your cash flow is a crucial step toward establishing a healthy small business. Unless you're a former bookkeeper, the task might seem daunting, but the actual equation is relatively simple: Cash in minus cash out.

Richard Schwartz, a registered tax return preparer and owner of Schwartz Accounting & Tax in Denver, recommends using software such as QuickBooks to stay organized. However, if you're looking for a straightforward approach to tracking your cash flow — and don’t have experience with accounting or bookkeeping — a simple spreadsheet will get the job done.

If you’re using credit cards or cash-flow loans to help stretch your capital, it's even more important to stay organized.

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How to calculate business cash flow

To start, list the months of the year side by side across the top of your spreadsheet. (We made the calculations below in Microsoft Excel.) Then use the left side for a running list of your cash assets and cash expenses.

Your cash assets will include the starting balance in your bank account and monthly income, such as sales and interest. For example, say you started the year with $10,000. In January, you made $3,000. Add the two together to get a total cash balance of $13,000.

cash-flow1

Let's say your rent is $2,000, and your monthly credit card payment is $400. You know you'll be on the hook for $2,400 each month. But maybe you had to pay back a relative who loaned you $300 to fix your computer and you opted to pay your $250 utility bill in cash. (Right now you’re only tracking your cash flow, so you don’t need to include expenses you’ve financed with a credit card). Add them together, and you have total cash expenditures of $2,950 for the month.

cash-flow3

Now, refer back to the original equation: cash in minus cash out. Subtract your expenses from your total cash balance, and you’re left with your monthly income.

This is the balance you’ll roll over to the next month, and the number you'll use to determine how much money to stash away for taxes.

As you repeat the process each month, you’ll generate a comprehensive overview of your cash flow.

cash-flow4

The more complex your business, the more complex your spreadsheet will be. But if you're using Excel, you can rely on some of its features — such as automatically summing your totals and rolling over the balance each month — to keep you on track.

You can also choose another spreadsheet program, or even rely on a pencil and a notebook, if that makes you feel more comfortable.

Remember, warns Schwartz, cash flow is only part of the picture. You’ll need to consider your overall liabilities, including credit card and loan balances, when determining whether you’re profitable.

The bottom line on calculating your cash flow

Cash flow is just one element of your business operations, but tracking it is an important step in ensuring your success.

You can use financing to help your cash stretch further, Schwartz says. “If you pay for everything in cash, you may run out of cash before your business has really had a chance to take off," he says.

Find and compare small-business loans

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How to read a cash flow statement for your small business

How to read a cash flow statement for your small business

Picture your business as a bustling ecosystem of money in motion. Understanding the ebb and flow of financial resources is essential for survival and growth. In this guide, we’ll look at your company’s lifeblood: the cash flow statement. We’ll decode the language of your small business’s financial health so you can master this tool that equips you to make strategic, informed decisions to thrive. Let’s dive in.

What is a cash flow statement, and why is it important for small businesses? 

A cash flow statement tracks the inflow and outflow of cash, providing a transparent view of the company’s liquidity over a specific period. Unlike an income statement, which can include non-cash items, a small business cash flow statement reveals just what it indicates: pure cash transactions that impact the business’s ability to meet its obligations. That’s why it’s an essential reporting tool for evaluating a small business’s financial health and operational efficiency. 

Understanding the cash flow statement for small business owners is critical because it highlights the company’s financial strengths and potential weaknesses. It’s categorized into three main sections: 

Operating activities

Investing activities

Financing activities

We’ll get into these in depth in a bit, but it’s important to note that the statement of cash flows needs to be regularly reviewed for business owners to make informed decisions, plan for the future, and ensure there’s enough cash on hand (liquidity) for both expected and unforeseen expenses . 

What goes in a cash flow statement? 

Composed of three distinct parts – operating, investing, and financing activities, as we just mentioned – a cash flow statement displays how cash is earned and spent and how operations are funded. The goal is to determine the net cash flow, the sum of cash inflows minus outflows. Don’t worry – we’re not going to do any algebraic formulas here, but you do need to understand what each section of a cash flow statement means and how to interpret the figures. 

For instance, a positive number in the operating activities section suggests a company is generating sufficient cash from its core business, whereas a negative number could indicate potential issues in profitability. 

So, when analyzing a cash flow statement, scrutinize each section to assess the business’s health: 

See if cash from operating activities is consistent

Look for patterns in investing activities

Evaluate how financing activities reflect the company’s strategy for growth and capital structure

To illustrate this, here’s a simplified example. If operating activities generated $10,000, investing activities used $4,000, and financing activities brought in $2,000, the net cash flow looks like this: 

$10,000 - $4,000 + $2,000 = $8,000

This example shows a net increase in cash, implying the business is running on a solid financial footing (a good thing!). Now, let’s detail the three main parts of a cash flow statement.

Cash flow from operating activities

Operating activities are the primary source of a small business’s cash flow, reflecting the cash generated from its core products and services. This includes things like cash receipts from sales of goods and services, cash paid to suppliers and employees, income taxes, and interest payments. 

This section can be compared to income statements. If a company reports a profit but has negative cash flow from operating activities, it could mean profits are held up in accounts receivable or inventory – that’s a warning sign. However, positive operating cash flow indicates that a company can sustain operations and generate enough cash to pay bills and other liabilities. 

Cash flow from investing activities

Investing activities contain information about cash used for or generated from long-term assets. This section records purchases of physical assets like equipment, proceeds from the sale of assets, and investments in securities. Cash outflows here usually mean the business is investing in its future growth. For example, buying new equipment might decrease cash in the short term but increase efficiency in the long run.

However, large, continuous outflows could be a red flag if they aren’t balanced with adequate inflows or don’t eventually contribute to operating cash flow. Selling assets frequently, unless done for strategic realignment, can also cause concern about the company’s viability. 

Cash flow from financing activities

The financing activities section accounts for cash flows related to borrowing, repaying loans, issuing stock, and paying dividends. It reflects how a business finances operations and growth, like getting a new loan (cash inflow) or paying off debts (cash outflow). 

A new or young company might show significant cash inflows here as it raises capital for expansion, while an established company might display outflows related to dividend distributions and loan repayments. Always relying on new debt for cash could mean financial distress, while consistently repaying debt or paying dividends could mean financial stability and confidence in generating cash from operations. 

Sample cash flow statement for a small business

Reading a cash flow statement properly empowers you to make informed decisions about managing resources, planning investments, and securing financing. Remember, the net cash flow, the summary of operating, investing, and financing activities, indicates the net increase or decrease in your company’s cash balance. 

Here’s a small business cash flow statement example (quarterly):

Note: Figures in parentheses indicate cash outflows. 

Creating a cash flow statement for your own small business

Whether you utilize the direct method cash flow, which details specific sources and uses of cash, or the indirect method cash flow, which adjusts net income for non-cash transactions, understanding the cash flow of your business is fundamental for sound financial planning and decision-making. Here’s how to create a cash flow statement for your small business: 

Step 1: Choose your method

Cash flow statement direct method : list all cash receipts and payments

Cash flow statement indirect method : begin with net income and adjust for non-cash transactions and changes in balance sheet accounts. 

Step 2: Break down the activities

Detail the cash transactions based on the three types of activities: 

Operating activities : daily business operations. 

Investing activities : purchase or sale of assets. 

Financing activities : borrowing and repaying loans, issuing stock, and paying dividends. 

Step 3: Calculate net cash flow

Here’s the net cash formula: operating cash flow + investing cash flow + financing cash flow

Step 4: Present the information 

Organize the data in a clearly structured statement like this example of a cash flow statement for a small business:

Making informed business decisions

A cash flow statement sheds light on how well your company manages its cash position, revealing how money moves in and out of your business over a specific period. For modern-day small businesses, simplifying the task of cash flow analysis is vital. 

Expensify offers robust integrations , enabling you to seamlessly import transaction data from bank accounts or credit cards, which is absolutely necessary for preparing a cash flow statement. With realtime expense tracking and categorization, Expensify helps streamline the reconciliation of operating activities, making it easier to digest your small business’s direct and indirect cash flows. 

Plus, you save time – and reduce the margin for error in your cash flow statement, so you get the precise financial insights needed to make informed business decisions. 

Review and update your cash flow statement

Below are the steps involved in reviewing and updating your cash flow statement: 

Step 1: Start with operating activities

Incorporate all cash generated from your main business activities, including receipt tracking for sales and expense payments. 

Step 2: Analyze investing activities

Record all transactions related to assets, like purchase or sale of equipment.

Step 3: Scrutinize financing activities

Note cash flows related to loans, dividends, and equity financing. 

Step 4: Use the net cash flow formula

Calculate the net cash flow by adding all the cash inflows and outflows from the three categories above. 

Step 5: Review and update often

Keep reviewing and updating this important statement to capture the true financial pulse of your business. 

By adopting Expensify for your business, you can greatly enhance the accuracy and efficiency of tracking these figures, ensuring your cash flow statement remains the reliable tool for financial oversight that it should be.

Cash flow statement FAQs

What is the purpose of a cash flow statement.

The main purpose of a cash flow statement is to provide detailed information about the cash that flows in and out of a business during a specific period. It tracks the company's liquidity and shows how well it can cover debts and fund day-to-day operating expenses. It doesn’t include non-cash items like income statements do, which means the cash flow statement gives a transparent view of the company’s cash position. The insights provided allow businesses to manage liquidity, make informed operational, investment, and financing decisions, and ultimately support more accurate budgeting and forecasting.

What is a good cash flow ratio?

A good cash flow ratio, often referred to as the “cash flow coverage ratio,” should typically be higher than 1.0. This means the business has ample cash to cover its debts. The ratio is calculated by dividing the cash flow from operating activities by the total debt that needs to be paid within the same period. A ratio greater than 1 indicates that a company has enough cash to cover liabilities, while under 1 could signal potential issues with liquidity.

Is it better to have a high or low cash ratio?

Generally, a high cash ratio is better because it indicates a company's strong liquidity position, financial stability, and efficiency in managing operating expenses. However, if it’s excessively high, it could mean the business is not effectively using its cash reserves to invest in growth opportunities. So, the bottom line is that achieving a balanced level that reflects security and intelligent investment is the ultimate goal for business financial management.

What does a negative cash flow from financing mean?

A negative cash flow from financing activities in a cash flow statement indicates that the total cash outflows from financing activities exceed the cash inflows during a given period. This often happens when a business repays debt, pays out dividends, or repurchases equity shares. In these cases, it’s not inherently negative. But, if negative cash flow continues, it could mean that the company is not raising enough funds to support its operations or growth, which is something to be wary of.

What is the average cash flow for a small business?

The average cash flow for a small business can vary by a wide margin, depending on the industry, size, and stage of the business. However, a healthy cash flow is typically positive and consistent. Small businesses need to generate enough cash from their operating activities to cover expenses, debt, and liabilities. In an ideal situation, cash flow should be sufficient to meet short-term needs, invest in long-term initiatives, and provide a buffer for the unexpected.

Ready to make creating your cash flow statements easier than ever? Give Expensify a try today by filling out the form below, and we’ll take it from there.

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Nick Tooker joined Expensify in 2017. He currently leads Investor Relations for the company, while driving top-line growth as a member of the strategic marketing team. He was an integral part of Expensify's successful Initial Public Offering in 2021. Prior to Expensify’s IPO, Nick focused on growing relationships with the company's top partners such as: Netsuite, Xero, & Gusto.

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Master Cash Flow Forecasting with Colin Hewitt CFO Weekly

Cash flow is the lifeblood of any business, and for small businesses, it is even more vital. Accurate cash flow forecasting allows business owners to better manage their finances, make informed decisions, and plan for the future. To help us better leverage cash flow forecasting for financial leadership and strategic decision-making, we discuss it with Colin Hewitt. Colin is the CEO and Co-founder of Float Cash Flow Forecasting. He has spent more than twenty years in the software industry, focusing on helping small businesses understand their finances. Colin co-founded Flow to offer simple, precise tools for scenario planning and budgeting that work with well-known accounting platforms. Previously, he served as the Director at IfLooksCouldKill. In this episode, we discuss: - How accurate cash flow forecasting empowers CFOs - How Float's scenario planning allows CFOs to navigate market uncertainties - Integrating advanced tech in cash flow management - Best practices for CFOs to master cash flow in uncertain times

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Four tips for managing small business cash flow

Four tips for managing small business cash flow

Banner Business Sponsored by The Boston Foundation

Anyone who owns or works for a small business knows the art of cash flow management. Cash flow management is, according to accounting hub Tipali, “tracking and controlling how much money comes in and out of a business in order to accurately forecast cash flow needs. It’s the day-to-day process of monitoring, analyzing, and optimizing the net amount of cash receipts — minus the expenses.” Put simply, cash flow management ensures you can pay your expenses every month. Why is cash flow management important? According to SCORE, 82% of small businesses fail due to cash flow problems.

For Black businesses the lack of access to capital or trusted banking relationships can make cash management a difficult subject. But that’s why it’s so important — it will help you guide your business through rainy days and make your annual strategies more precise.

Cash flow management is what allows a company to grow responsibly and be able to pay for the growth without expensive debt.   Here are a few tips for any small business owner to think about cash management for their business.    

1. Not enough money?

If your cash flow problem is your business is not making enough cash, that is not a cash management problem, it is a business model problem and that is a different thing. Negative cash flow, or when more money is flowing out of the business than coming in, can be a growth strategy for your business, but not a constant state and you want to make sure you still have an operating budget to be able to continue your day-to-day work and payroll. However, negative cash flow comes with a plan or strategy. If your business is just not making enough money, then changing your business model may be a better approach than managing cash flow.

2. Review your money trauma

Everyone has money trauma, even rich people. Money trauma is experiencing stress and anxiety when it comes to making financial decisions or budgeting. Trauma around money for many Black families comes from the generational and systemic violent exclusion in the economy. From the Tulsa Massacre to the 2008 mortgage crisis, Black families have personal and historical trauma.   But that is not an excuse to not be on top of your business financially.   Working through trauma like scarcity mentality, bank exploitation or poverty is important to give yourself the confidence to run the financial aspect of your busi ness. 

3. Have two budgets 

A small business should have at least two budgets. One is a bells and whistles budget with how you can run your business focused on growth. The other is a lean budget that allows you to run basic operations when times are hard. Having these two budgets will help you understand what aspects of your business are critical vs. nice to have. Many businesses have cycles. Think of Black Friday, when one day can make or break a retail business. Understanding the cycle of your business can also help you better understand how cash moves in and out of your company. When cash flow is tight you can slow other expenses and take on less debt.

4. Pay your taxes quarterly

While it may seem like a pain in the butt, keeping up on your taxes throughout the year will help you avoid a large payment and maybe even more in penalties. It will also keep you open for any friendly or bank debt you may want to take on.

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  3. How to Prepare a Cash Flow Statement

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  6. Cash Flow: What It Is, How It Works, and How to Analyze It

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  7. The Importance of Cash Flow Statements in Business Planning

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    A good cash flow ratio, often referred to as the "cash flow coverage ratio," should typically be higher than 1.0. This means the business has ample cash to cover its debts. The ratio is calculated by dividing the cash flow from operating activities by the total debt that needs to be paid within the same period.

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