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  • Cover Letter

Are Cover Letters Necessary in 2024? Do You Need One?

Bart Turczynski

Our customers have been hired by:

Are cover letters necessary? Do I  need a cover letter? You send out dozens of applications to land a job interview. You spend hours tweaking your resume and looking for opportunities.

If a cover letter is a waste of time, why bother. It’s 2024. Does anyone even read cover letters anymore, right? Well, it’s a bit more complicated than that. No worries, though.

This article will answer your questions about cover letters:

  • Are cover letters always required and do they even matter?
  • Do companies and employers read such letters?
  • Do  you  have to write a cover letter?
  • A tried and tested way to write cover letters in case you need one.

Want to write your cover letter fast? Use our cover letter builder. Choose from  20+ professional cover letter templates  that match your resume. See actionable examples and get expert tips along the way.

Create your cover letter now

sample cover letter example

Sample cover letter for a resume— See more cover letter samples and create your cover letter here .

Sold on the idea of writing a cover letter? Get it right with help from:

  • How to Write a Cover Letter for a Job
  • Entry Level Cover Letter
  • Internship Cover Letter
  • Cover Letter With Salary Requirements
  • Cover Letter for Promotion
  • Google Docs Cover Letter Template
  • Free Cover Letter Template Word
  • Modern Cover Letter Template

Looking for specific examples? See:

  • IT Cover Letter
  • Social Media Manager Cover Letter
  • Retail Cover Letter
  • Acting Cover Letter
  • Data Analyst Cover Letter
  • Digital Marketing Cover Letter
  • Cover Letter for Manager Position
  • Nursing Cover Letter
  • Cover Letter Examples for All Professions

1. Cover Letter or Not?

Is a cover letter necessary.

Do you need a cover letter? A cover letter is important and required if the job offer requires a cover letter, the employer, hiring manager, or recruiter requests one, you’re applying directly to a person and know their name,  or someone has referred you for the position.

So if you're wondering whether you should include a cover letter, the answer is yes in most cases. You should include a cover letter even if it isn't required. There are only a few exceptions.

For example, you might not need a cover letter if you’re applying online. Some applicant tracking systems don’t allow candidates to submit them. If that’s the case, you don’t have worry about. In all other cases? You better!

How important is a  cover letter ?

A cover letter is important as about 26% of recruiters  read cover letters and consider them critical in their decision to hire. Another study on employer preference suggests that 56% want applicants to attach a cover letter to the resume. A CareerBuilder study found that 49% of HR managers consider a covering letter the second best thing to give your resume a boost (number one being customizing your resume .)

What does that mean for you?

Let’s say that most recruiters don’t read cover letters. But at the same time, half  do expect to get one.

Strange, right?

Think about it this way: Even if recruiters don’t read cover letters, they might want to pass them to the hiring manager or employer. If the company is small, employers read cover letters to vet their candidates. The fewer the applications, the easier it is to focus on each candidate.

Plus, companies receive hundreds of resumes for most openings. To get the job done, they might reject resumes that are too long or are missing a cover letter.

When not to include a cover letter?

Short answer: when the job posting explicitly states you cannot submit a cover letter.

Plus, no cover letter is better than a bad cover letter. (But we will show you how to write a short but perfect letter in a moment.)

Do I need a cover letter for a resume?

You might need a cover letter: writing one is an extra hoop you choose to jump through, sure, but that’s the point. See, an optional cover letter is not optional if you’re serious about the job. Full-time, part-time or an internship— 53% of employers think a resume is not enough. Only 47% of job seekers write cover letters. Don’t join this crowd.

So, yes, you have to write a cover letter for your resume. Especially, if you need to explain employment gaps or if you’re changing careers.

Read on to find out how to make your cover letter a game-changer.

Here’s what a cover letter should look like —

Jane Smith 123 Magnolia Street Flowerville, Minnesota 78954 213-444-8576 [email protected]

February 10, 2018

Mr. John Smith CEO Bloomingfields Marketing 4587 Iris Street Flowerville, Minnesota 78954

Dear Mr. Smith,

I am writing to you out of interest for the position of Marketing Manager that I was told about by Penny Armstrong.

I can offer you the skills and experience I’ve gained from three years as a Marketing Manager at Blue Skies Marketing Solutions.

My experience with brand management, interdepartmental marketing initiatives, and video marketing techniques should make me ideal for the position. I will also bring to the table my experience managing a team of up to twenty people across different countries.

I understand that your new Marketing Manager is in charge of bringing Bloomingfields Marketing up to speed with the digital era. I would love to discuss with you how video marketing and brand management would play into this strategy.

Please find my resume attached if you’d like more details. I look forward to speaking with you during an interview. Please feel free to contact me at 213-444-8576 anytime during the day. Otherwise, I will be in touch after a week. Thank you once again for your time and consideration.

Why is a cover letter necessary?

  • It Introduces Jane to the hiring manager via Penny.
  • It illustrates how Jane will add value to the company.
  • It suggests that Jane has solutions for the company.
  • It contains Jane’s contact information and availability.

Jane’s cover letter includes everything a recruiter will want:

Pro Tip: What if there is no official opening? You will want to send a smart letter of interest that includes different content. You will need to provide a reason for applying to a company with no openings. So, personalization and knowledge of the company are more important in this situation.

how important is a cover letter

2. Here’s How to Take Your Cover Letter to the Next Level

So, should you write a cover letter? Yes.  What can you do to take yours to the next level?

It’s all written in the job offer. (Unless someone referred you or you know the hiring manager—then you have an insider’s perspective—so go with that.)

It’s pretty simple. You’ll start by referring to your most recent, relevant experience in your first line.

Where + Title + How Long

Next, highlight a few skills , achievements , or projects . Choose things that will illustrate how you will be a valuable hire. Tailor your answers to the company, individual, and job offer.

Finally, include a third paragraph that ties up everything. Use it to explain how your experience and skills will translate to success in the new role.

Pro Tip: The worst thing that you can do with your cover letter is to repeat your resume. Cover letters say something more than what can be found on the resume.

how to write the perfect cover letter

3. Here’s How to Layout a Professional Cover Letter

The cover letter format is the same as it is for most business letters.

Here’s an example of a professional cover letter layout from our cover letter builder:

A must-have cover letter

Sample cover letter created using Zety. Pick a template and write your cover letter here .

To start, align your text to the left and add:

  • Your Contact Information
  • The Employer’s Contact Information

Next, add a cover letter greeting .

Address the cover letter  to a specific person in the organization. This will add a personal touch and make your cover letter look less generic . If you can’t find the hiring manager’s name on the job offer, call the company to find out. This is all the more important when sending your cover letter via email .

If all else fails, write:  Dear Hiring Manager .

Follow the greeting with:

  • The Introduction
  • The Hook (2–3 paragraphs)
  • The Conclusion

Your introduction should include a personable introduction to yourself. Also, mention the position for which you’re applying.

Remember to make the introduction personable and interesting. Start with something that will spark the interest of the hiring manager. Make sure you don't tell your whole life story: a cover letter should be no longer than 500 words .

Got stuck as soon as you typed Dear John ? This guide will help you: How to Start a Cover Letter: Sample & Complete Guide [20+ Examples]

As for the conclusion, consider including:

  • A Call to Action—Interview me!
  • Availability
  • Contact Information
  • Reference to Resume

Finish your cover letter with a closing salutation and your name.

Sincerely, Jane Smith

Pro Tip: For business and cover letters, there are several appropriate closing salutations. You can use “Sincerely,” “Regards,” “Yours Truly,” and “Yours Sincerely.” It’s up to you.

By the way, there is a secret weapon that works wonders when ending a cover letter. Most employers will stop and think, Ah, interesting! —even if they don’t read the whole thing. Learn how to seal the deal from this guide: How to End a Cover Letter: Sample & Complete Guide [+20 Examples]

Now, about your important cover letter—

You’re almost done. However, there’s one thing even candidates with eye-candy resumes get wrong. It’s their cover letter template . How so? They usually just write their cover letter in MS Word and call it a day.

But, just look at this matching cover letter and resume set. Notice how professional and balanced it looks.

Now that’s a polished application—

cover letter and resume template

Matching cover letter and resume set. Pick a template and write your cover letter here .

Ready for that new dream job?

Key Takeaway

When is a cover letter necessary

Yes, many recruiters don’t read cover letters. But i t’s always important to include a cover letter with your application and use it to explain things your resume might miss. Even if you choose to write a short, simple one, a  well-written cover letter can be the thing that lands you the job.

Don’t miss out. Give the hiring manager what they need. Send that necessary cover letter!

Have you ever impressed the employer with your letter so much they simply had to meet you? Tell us your story in the comments. We would love to learn what you think!

About Zety’s Editorial Process

This article has been reviewed by our editorial team to make sure it follows Zety's editorial guidelines . We’re committed to sharing our expertise and giving you trustworthy career advice tailored to your needs. High-quality content is what brings over 40 million readers to our site every year. But we don't stop there. Our team conducts original research to understand the job market better, and we pride ourselves on being quoted by top universities and prime media outlets from around the world.

  • https://www.jobvite.com/wp-content/uploads/2017/05/2017_Job_Seeker_Nation_Survey.pdf
  • http://journals.sagepub.com/doi/abs/10.1177/1080569909334015

Bart Turczynski

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Are Cover Letters Necessary? 2023 Guide

Cover letters take time to do well. Learn more about when you should include one.

[Featured image] A young man in glasses and a burnt orange sweater sits in front of his desktop computer. There's a chalkboard in the background with lots of writing on it.

Cover letters aren't always necessary, but including one with your job application can be beneficial.

Considering the average job receives over 100 applications, a cover letter can be an excellent way to stand out from other applicants. It's an opportunity to clarify your interest in the company, expand on your experience, and demonstrate your fit. Well-written cover letters do have an impact. An experiment from ResumeGo found that applicants who submitted a tailored cover letter were invited to interview more often than applicants who didn’t include one—16.4 percent versus 10.7 percent [ 1 ]. 

However, recruiters don’t always review cover letters and may only do so once they’ve narrowed their candidate pool. Given the time it takes to research and write a cover letter, it's worth being strategic about when to include one.

In this article, we’ll go over times when it can help to include a cover letter, ways to strengthen your cover letter, and other ways you can go about expressing your interest in a job opening. 

Do you need a cover letter? 

The only time you absolutely need a cover letter is when the job listing instructs you to include one as part of your application. If the listing doesn't specify, this typically means it's cover letter-optional.

While a cover letter can help you stand out from other candidates and show hiring managers the effort you’ve invested in applying, there’s no denying that it takes time to craft a noticeable one. Beyond hearing why you’re a good fit for the role, companies often want to know why you’re interested in working for them specifically, which takes additional research. For instance, you may want to read about the company’s mission, work culture, or recent press to integrate specific reasons. 

After your resume has passed through an applicant tracking system (ATS) , there’s a good chance your prospective employer will read your cover letter if you’ve been flagged as a potential fit.

4 times when you should submit a cover letter

Here are some scenarios when it can be particularly worthwhile to include a cover letter:

1. When you’re particularly interested in a role 

A job search typically entails applying to a range of roles that interest you. Some may be dream jobs, while others may sound appealing—but not to the same extent. Include a cover letter for the jobs that particularly interest you, taking the opportunity to convey your enthusiasm and highlight your most relevant experience and achievements.

2. When there’s more to say

A cover letter should expand on your resume. As such, you may want to include one when you have more to say, such as when you’re preparing for a career change , seeking career advancement , or moving to a new city. Often, a resume can’t fully convey these explanations, but a cover letter is an excellent space to expand on your career goals .  

3. When there’s a gap on your resume

There may be times in your career when you don’t move directly from one role to another, such as when you take time off to parent your child or care for a family member. In that case, you can address any employment gaps in a cover letter, framing the situation in a positive and productive way and highlighting your goals in pursuing your next career move. 

Learn more: 10 Ways to Enhance Your Resume

4. When you have the time

A thoughtful cover letter helps a hiring manager envision how you'd perform on their team, but crafting a good one takes time. Most recruitment professionals will recognize a generic cover letter, and that can be a turnoff. However, if you aren't rushed in your job search , including a cover letter specific to the company and position you're applying for can enhance your application.

Crafting a winning cover letter

A well-crafted cover letter should expand upon your resume rather than repeat information in that document. More than that, it highlights your knowledge about the company, your interest in working there, and your communication skills, and helps set the tone for the hiring process to come. Learn more about how to write a cover letter with our helpful overview. 

In terms of length, a cover letter should be no more than one page , and you’ll ideally address it to the hiring manager or, if that information isn’t readily available, the team or department your role would be a part of. Remember to always proofread and correct any grammatical errors before submitting. Beyond those standards, we’ve compiled a list of tips to strengthen your cover letter. 

Learn more: Types of Resumes: Choosing the Right Format for Your Needs

Cover letters for specific situations

It’s helpful to shape your cover letter to fit the type of role you’re applying to. Below, you’ll find specific advice for careers, internal roles, internships, and more. 

Project Manager Cover Letter: Example and Tips

Data Analyst Cover Letter: Sample and Guide

How to Write a Cover Letter When You’re Changing Careers

How to Write a Cover Letter for an Internal Position

How to Write an Internship Cover Letter: 9 Tips

Other ways to express your interest in a job 

A cover letter is an excellent opportunity to express your interest in the job and the company hiring for it. Here are some additional ways to convey your knowledge and enthusiasm: 

Reach out to a recruiter on LinkedIn. 

Reaching out to a recruiter on LinkedIn , introducing yourself, and expressing your interest in the role (as well as the fact that you’ve already applied for it) can be a great way to get your name in front of the right person. Given that recruiters can still end up sorting through a large number of resumes once the ATS has initially processed applications, it can be beneficial to network in this way. 

Contact the hiring manager. 

Most job postings will not name the hiring manager outright but may include their title. If you can find the hiring manager’s name and email after conducting further research about the team, it may be worthwhile to send a brief email stating that you have applied for the position and outlining your qualifications and interest in the role. 

Learn more: Cover Letter Tips: How to Stand Out to a Hiring Manager

See if you know someone at the company.

If you know someone who works at the company, ask them to refer you for the role, which may need to be done before you officially apply. Doing so is an excellent way to stand out from other applicants. What’s more, internal referrals are four times more likely to be hired, according to LinkedIn [ 2 ].

Learn more: 9 Networking Tips to Expand and Strengthen Your Network

Get started

Refresh your cover letter writing skills with the University of Maryland’s course Writing Winning Resumes and Cover Letters on Coursera. Enroll for a free, 7-day trial today. 

Article sources

ResumeGo. “ Cover Letters: Just How Important Are They? https://www.resumego.net/research/cover-letters/.” Accessed January 19, 2023. 

LinkedIn. “ Employee Referral Statistics You Need to Know for 2020 , https://www.linkedin.com/pulse/employee-referral-statistics-you-need-know-2020-mike-stafiej/.” Accessed January 19, 2023. 

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Career Sidekick

Should You Always Include a Cover Letter?

By Biron Clark

Published: November 10, 2023

Cover Letters

Biron Clark

Biron Clark

Writer & Career Coach

The little-known truth about cover letters is: You do NOT always need to include a cover letter when applying for jobs, and you may be wasting hours sending cover letters that employers won’t read.

So if you’re wondering whether you should always submit a cover letter with your job application and resume, then keep reading.

After working for years as a recruiter , I’m going to share the exact situations where you should provide a cover letter and the situations where it’s not needed.

Should You Always Submit a Cover Letter?

Many people on LinkedIn and other sites will tell you that you should include a cover letter every time because it “can’t hurt,” but that’s not true…

Here’s how it CAN hurt you…

Writing a great cover letter takes a LOT of time and mental energy. So if it’s not making a difference, or not even getting read, then it  is hurting you in terms of wasted time and energy (I’d argue that writing a cover letter is the toughest and most time-consuming part of the process for many job seekers).

How important is a cover letter

Writing a resume is tough, sure. But once you get it, you’re done. You spend 5-15 minutes tailoring it for each specific job you apply for, but that’s it.

Cover letters take a lot of time EVERY time (at least when done right).

That’s why it’s important to look at how important a cover letter is, and which situations it’s necessary and truly beneficial in.

3 Situations Where You Need to Send a Cover Letter:

There are a couple of specific scenarios where cover letters are necessary, and you should send one. This article by Harvard Business Review says it best:

three situations where cover letters are important and necessary

In those cases, according to Harvard Business Review, you can boost your chances of getting the interview by writing a short letter to point out similarities between your resume and the job requirements (e.g. why you’d do well in their job )… rather than leaving the analysis entirely up to the hiring manager.

But this is only worth doing if you meet one or more of the criteria above, or a few other situations I’ll explain below…

Two more cases where you may want to include a cover letter:

First, you should send a cover letter if an employer specifically says it’s required on their website or job application form (however, having an optional field to include it is not the same as asking for it or saying it’s required).

And second, you should send a letter if you have a large gap in employment or something unusual in your background that you feel the need to explain, and you don’t feel your resume explains it well enough on its own.

(Although I do like addressing gaps in employment directly on your resume employment history section when possible. For example, if you took a year off to raise a kid, you could say: “2018-2019: One-year break from work to raise first child.” So do try to explain this type of thing on your resume if you can!)

When You Don’t Need a Cover Letter:

If you don’t fall into any of the situations we looked at above, then a cover letter is not needed.

For example, if you’re just applying for jobs online via job boards , via LinkedIn, on company websites via their “careers” page, etc., then I’d skip it! Send your resume and let it speak for itself. (And if you don’t have a great resume yet, you can get help  here. )

In my opinion, the extra time and effort just isn’t worth it when you’re applying online with no prior relationship, no referral, and no special knowledge of the hiring manager or job requirements that you can use to make your case for why they should interview you.

This is one reason I love LinkedIn EasyApply as a part of an online job search – because a cover letter is not required or even expected.

Of course, the final judgment call is yours!

If you’re applying to your dream employer and you don’t mind spending an hour writing up a great cover letter, then go ahead! It can’t hurt in a one-off scenario like this.

But the main point I’m trying to make here is:

You should be selective about when to send a cover letter, rather than feeling obligated to send it by default.

Recap: How Important is a Cover Letter?

The answer to how important a cover letter is depends on the hiring process and situation. If you read the information above, you now know when a cover letter is necessary/recommended, and when you probably shouldn’t bother.

And you’ve seen that cover letters do matter in some cases, but that doesn’t mean that you always need to send a cover letter.

And as mentioned earlier, the main benefit of this approach is time savings…

When you look at how much time and effort goes into writing each of these letters, it can add up to hours or days of wasted time if you’re sending cover letters without analyzing whether it’s necessary for the situation.

Tips for Writing a Good Cover Letter:

Now that we’ve answered whether a cover letter is necessary, and when it’s important, here are some tips and resources to help you in situations where you decide a cover letter is needed:

First, I’d always recommend keeping it brief, easy to read (no huge paragraphs or blocks of text without spacing), and personal.

It should feel like you’re talking directly to them! That means start with “Dear Bethany”, (for example), not with, “Dear Hiring Manager” or “Dear Recruiter”.

(Recruiters almost never care about a cover letter anyway. It should be for the hiring manager).

Also, make sure you’re saying the word “you” at least as often as you say the word “I”. Talk about their needs and their company, not just about yourself .

The purpose of your cover letter is to point out similarities between your background and the employer’s job requirements. You want to demonstrate why you’re likely to succeed in their specific role, to sell them on interviewing you! And you cannot do this without researching their job and understanding/discussing their job. So this letter isn’t just about you , it’s about them just as much.

To help you further, we’ve published two articles here on Career Sidekick with great cover letter info:

  • 3 steps to writing a cover letter that stands out
  • How to write a cover letter with no experience

If you follow the steps above, you’ll save time in your job search and maximize the number of interviews you get for the effort you put into your job applications!

Biron Clark

About the Author

Read more articles by Biron Clark

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How to Write a Graphic Designer Cover Letter (3 Examples)

How to write a paralegal cover letter (2 examples), how to write a medical assistant cover letter (3 examples), how to write a research assistant cover letter (3 examples), how to write a software engineer cover letter (3 examples), how to write a hr cover letter (4 examples), how to write a data analyst cover letter (3 examples), how to write a bartender cover letter (3 examples), 5 thoughts on “should you always include a cover letter”.

Good stuff Biron! This is why Career Sidekick is my go-to career blog, I really admire how you take a contrarian approach to conventional job search/career wisdom!

Seems like almost every other career blog advises you to always submit a cover letter. Too bad these folks don’t consider the most important asset we all have: time!

Would being graduated out of college for 1.5 years and haven’t “launched” your career yet – getting a job in the field you got a degree in – count as something “unusual on your background” that you would need a cover letter for?

Thanks for the kind words. I don’t think you’d need a cover letter for this. Just make sure to “tailor” your resume to show the most relevant pieces of the work you have done, and to show your relevant educational background/degree. But if you’re not getting results with your resume, then it’s worth testing/trying a cover letter. My guess is that it’s not needed, and perfecting your resume will get more interviews.

Thanks for the advice Biron!

If I understand you correctly, is this an instance where you would recommend NOT using a chronological work history on a resume then?

And instead break up work experience history into a “relevant” and “other work experience” sections, since we’re trying to show specific relevant pieces of experience and educational background/degree?

I’d still keep it chronological. Just show the most relevant pieces of each past role, for the job you want now.

How about in my situation? I am looking for a job in marketing, but it has been five years and a few jobs since marketing has been the primary function of my job. My last few jobs have had a very little marketing focus and have been training, technical or sales in focus. Should I always write a cover letter to explain this when I am applying for marketing jobs?

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Are Cover Letters Necessary? Do You Need One in 2023?

Cover letters are one of the most important parts of the job application process. It’s a way for you to explain why you’re a good fit for the position. But are cover letters necessary?

Cover letters make you stand out from other candidates. It’s also an opportunity for you to show off your writing skills. And that can be useful during an interview or follow-up email exchange.

But, in this age of technology, it’s understandable why people still wonder, “Do I need a cover letter?” Especially since you can submit many applications online or via text message.

So are cover letters necessary? And do you need one? This guide will answer these questions and share expert cover letter tips that can help you land an interview.

Are Cover Letters Necessary? Do You Need One in 2023?

Table of Contents

Cover Letters Can Make a Significant Difference in Your Job Application

Cover letters are not necessary, but they can make a huge difference in your job application. Here’s what we mean.

If you’re applying for a job and don’t have a cover letter, it’ll be hard to stand out from other applicants. And that’s because cover letters show why you want to work at a particular company and are serious about it.

For example, two equally qualified candidates are applying for a position, one with a cover letter and one without.

Chances are that the applicant who took the time to write a well-crafted cover letter will get an interview. And that’s because the person, for example, highlighted how their previous accomplishments would help the company to improve.

It’s simply not enough to send only your resume in most situations.

Are Cover Letters Necessary?

Yes, in most cases.

What you should know about cover letters is that they’re optional for some jobs. For example, your resume alone will likely be enough if you apply for an internship or a low-level assistant position.

However, let’s say you’re applying for a higher position, like an executive director position. First, you’ll need to have a well-written cover letter. That will help prove that you’ve researched the company and are interested in being part of its team.

Expressing your interest in an organization isn’t something the hiring manager will get from your application online. That’s why cover letters are crucial and should not be ignored.

Do You Really Need a Cover Letter in 2022?

The short answer is yes; you still need a cover letter in 2022.

One of the purposes of a cover letter is to demonstrate that you understand the position and are invested in it.

They give employers a good idea of who you are as an applicant. And that makes it easier for them to decide whether or not they want to interview you for their open positions.

Your cover letter can also help distinguish you from other candidates who apply for similar positions. You can use your cover letter as an opportunity to show more about yourself than what’s available on paper!

Cover letter and employer statistics

Tips to Prepare a Perfect Cover Letter

1. do your research.

A cover letter is an opportunity to tell a potential employer why they should hire you. So it should be tailored for each job and company.

The first task is to research the company and role, including the person reading your cover letter. It’s not always the hiring manager. Try to find out what they’re looking for in an employee and how their organization operates.

This will give you insight into what’s important to them in an applicant. Also, take some time to think about how today’s job market differs from that of several years ago. That can help you fine-tune your cover letter. It doesn’t matter if the change is small. It can make a huge difference.

2. Tailor Your Cover Letter to Each Role

The first and last thing you want to do is address the person reading your cover letter. Then, when applying for a job, read up on the company and find out who the hiring manager is. If there’s no name listed in the job description, call or email someone at the company to ask whom you should address it.

If there are multiple people responsible for hiring decisions, make sure to address each one individually. For example: “Dear [Hiring Manager],” “ To Whom It May Concern: ” and “Hello Mr./Ms.[First Name]. ‘

3. Don’t Let Your Resume Appear in Your Cover Letter

The primary purpose of a cover letter is to highlight and sell your qualifications. Your resume is the place where you list everything you’ve done. So don’t repeat that information in your cover letter.

Instead, do the following:

  • give a brief overview of your qualifications,
  • why they make you a good fit for the job, and
  • how they relate to the position requirements listed by the company.

Related: How to Address a Cover Letter Without a Name

4. Be Clear and Concise

Be clear and concise to get the most out of your cover letter. One page is okay if you can; you don’t need to use up all the space. If you have more than one page, use bullet points rather than paragraphs. That makes it easier to skim through quickly.

Your tone should be professional throughout. Also, avoid using too many buzzwords, if any, as they tend to be taken seriously if used sparingly.

Finally, consider adding an “about me” section near the end of your letter. You can use that section to list relevant information about yourself that doesn’t fit anywhere else in your application. For example, employment history, educational background, or volunteer work.

5. Avoid Gimmicks, Like Weird Fonts and Drawings

Have you seen some cover letters that looked like a child wrote them? Or that included a drawing of the applicant’s pet cat? Cover letters are not the place to do that; avoid these gimmicks.

They will not help you get the job. In fact, they can do more harm than good by making you seem less professional. It can overshadow your best qualities as an employee.

Try to avoid using standard intro like “My name is [your name], and I am applying for the [position] at [company].” This is not original or creative; it’s uninteresting to read.

Instead, personalize it: “Hi, [name], My name is John Doe, and I’m applying for the Marketing Manager role at ABC Company.”

Having a friendly title will help establish rapport between readers. But don’t be too casual or informal. You want to keep things professional so that they can see how well you’ll fit in with their team or company culture if hired.

6. Use Action Words to Highlight Your Accomplishments

Use action words that highlight your accomplishments and experiences. For example, try using phrases like “increased sales by 55% within 6 months.” Or “led team through a project from concept stage to completion within two weeks.”

This way, even if someone doesn’t remember everything about you, these phrases will help them know whether or not you have what it takes.

7. Don’t Make It All About You

Don’t make the mistake of making the cover letter all about you. Instead of boasting about a skill, talk about how that skill can help the potential employer.

How are you the perfect fit for the company? How will you contribute to the company’s success? And what have you done or will do to help the company? Answer these questions in your cover letter.

8. End Your Cover Letter with Enthusiasm

You may be well qualified and rightfully confident in your abilities. But employers still want to know that you’ll be a motivated and enthusiastic employee.

So, remember to end your cover letter with enthusiasm. This will show your interest in the position and willingness to work hard and passionately if hired.

You have a greater chance of being employed if you are enthusiastic. And you’re also far more likely to stay on board over the long term. So it makes sense that 71% of CEOs believe that employee engagement is essential to the success of their company.

As a result, often, the only factor distinguishing two equally qualified candidates is their level of passion and zeal for the job.

Check our guide on how to write a cover letter for more in-depth details.

Why Is a Cover Letter Important?

Your cover letter gives the hiring manager a chance to know you better. In addition, it’s an opportunity for you to show off your writing skills and make yourself stand out from the crowd.

You can also use it to sell yourself, highlighting why they should hire you, not someone else.

Because there are so many applicants for every open position, employers have less time and resources to read through them. So it’s up to you to make sure that yours stands out from the rest.

The best way is by using a well-crafted cover letter that showcases how great an employee you’ll be if given a chance.

When Can You Skip a Cover Letter?

If you’re applying for a job that doesn’t require a cover letter—say, an internship—you can skip it. In fact, many employers will be quite clear in their postings when they don’t want to see your cover letter.

If the company does not specifically state that it wants a cover letter, you can assume it’s unnecessary. Sometimes, job listings or job descriptions don’t mention a cover letter. But it has all the other required materials, like a resume and references.

In such a situation, submit those documents without attaching additional materials such as your cover letter or résumé summary statement.

Cover Letters Alone Can’t Get the Job Done

You want to make sure you don’t let your employer down before they even meet you. In fact, without a cover letter, you might not even have the chance to meet them. Most recruiting managers expect to receive a cover letter from you.

It helps them get a sense of who you are and decide if you’re a suitable fit for the position. However, you can’t rely solely on a cover letter to get a job. It’s not an alternative to a resume nor an excuse for poorly prepared or formatted documents.

Also, there’s a difference between cover letters and resumes . Knowing the difference can help you craft the perfect cover letter or resume.

A good cover letter does have some value, though: briefly introducing yourself and explaining why you’re applying for the position. It also helps make your application stand out from the competition.

So, are cover letters necessary in 2022? Yes, if you want to stand out from the crowd of applicants. That said, your resume and online presence are enough to get noticed by recruiters these days.

But a well-written cover letter could give you an edge over other candidates.

A good cover letter will show that you care about the position and want it more than anyone else. And that makes all the difference when it comes to hiring decisions!

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ResumeCoach

The Ultimate Cover Letter Writing Guide

The complete guide to writing an effective cover letter.

Greg Faherty

Certified Professional Resume Writer

CV template Classic

Any of these sound familiar? The simple answer is yes, having an effective cover letter is completely necessary and highly recommended and we’ll tell you  why you need a cover letter as well as a resume!

When you’re applying for a job, whether it be for an  entry-level  position after graduating or for a high-level executive vacancy with a  professional resume , a  cover letter is essential to make your application stand out .

Without this extra introductory letter, a resume alone could easily be discarded by a hiring manager. CareerBuilder  estimates you’re  10% more likely to miss out on an opening  if you don’t include a cover letter.

Writing a good cover letter  it’s not a skill many many people master, but that doesn’t mean it’s an impossible feat!

With our complete  cover letter guide , you’ll learn  how to write a cover letter  that will attract the hiring manager and convince them to read your winning resume.

What is a cover letter?

A cover letter is an extension to your job application.  It is not obligatory but including a well-written cover letter is  strongly advised by all human resource experts . By definition, a cover letter is an accompanying, explanatory letter.

All  jobseekers need a sales pitch  of sorts, they need to hook the reader and demonstrate to the hiring manager why they are the right person for the vacancy on offer. This style of  self-marketing for a job application  must come in the form of a  winning resume and cover letter combination  that complement one another.

A simple cover letter is an introduction to the candidate  behind the qualifications and experience. The aim is to show a prospective employer how you can take on the role and  what you can offer the company  in question.

Cover letters generally  follow a basic structure  and can be in either hard or digital format, that is to say, either printed and sent via regular mail or as a document scanned and attached to send digitally, or written directly in an  email cover letter .

Why include a cover letter on a job application?

If you want to stand any chance at all of  catching the eye of a potential employer , it is  imperative to include a cover letter  with your job application.

Simple – even if you  create an effective, outstanding resume , using all the right keywords and qualifications etc. it’s possible there are candidates more qualified than you or with more experience so it’s necessary to  add a cover letter to back up your resume  and allow the hiring manager to see more of your personal side that is relevant to the vacancy.

  • The cover letter demonstrates your communication skills.
  • The cover letter serves as an introduction to the resume.
  • The cover letter can be used to emphasize certain skills, or mention skills that you couldn’t fit on the resume (it serves as an addendum).
  • The cover letter is what you customize for each position, to show why you are the right person for “That” role, as opposed to the resume which stays pretty much the same for all applications.

A cover letter is the added value  that you need in a job application to ensure the call-back you’ve been waiting for.

To  create a unique, tailor-made job application , each candidate should use a cover letter to highlight their strengths and  elaborate on relevant achievements  that demonstrate their ability to take on the new responsibilities.

Is it practically always sensible and  appropriate to write a cover letter to accompany a resume for a job application  that should be customized for the role you’re applying to including any explanations of information that might be missing from the resume, such as employment gaps, traveling, periods of study etc.

The only time it is acceptable to not include a cover letter in your job application is if the job listing specifically requests that you do not.

Advantages of Writing a Cover Letter

A cover letter directly adds to the likelihood that you are called in for an interview and  gives you a better chance of being hired .

If you’re successful in  writing an effective cover letter , it will offer you the following advantages:

  • Hiring managers will see your added effort
  • Demonstrates you put in the time to learn about the company
  • It will add a personal touch to your application
  • It shows your enthusiasm for the opening
  • Hiring managers will become acquainted with your best qualities

Knowing exactly what is in a cover letter will ensure that it gives you a  major advantage  over the other applicants.

What are the 3 Types of Cover Letters?

Adding a cover letter is almost always essential, but  choosing the appropriate letter  will also be key. Depending on the job post you are applying for, you will need to select the best type of letter to send along with your resume.

There are  3 types of cover letters  that you can send to a hiring manager. The 3 types are:

  • Application cover letters
  • Letters of Interest
  • Email Cover letters

The letter you write is influenced by  whether you are going to apply for a job directly , citing a referral, or asking about vacancies that are not advertised.

Whatever the case may be, ensure that the cover letter is  specific to the job vacancy . It’s always important to avoid making a generic cover letter for every single job you apply for.

So, what are the 3 types of cover letters you should consider sending to a job recruiter?

Application Cover Letter

This is your  classic cover letter  that you send to a hiring manager when you spot a company advertising a job opening. When you want to directly apply for a position, it is mandatory to send this, unless you are specifically asked not to.

Using this letter, you can mention why you want to work for a specific company and why you are the perfect candidate for the position.

Letter of Interest

Say you notice a company that you would really like to work for. It fits your sector, and you know it offers great benefits and good pay. However, you  can’t find any openings  that match your skill set.

If that’s the case, you don’t need to sit around and wait for the company to have a job vacancy. You can take action with a letter of interest. This type of cover letter  states your interest in being employed  by a company that isn’t currently advertising any vacancies.

This type of letter goes by a couple of other names, such as:

  • Letter of intent
  • Statement of interest

Of course, since there is no vacancy there is no role you can specifically mention, which is the major difference between a letter of intent and a traditional cover letter. Your objective will be to  advertise yourself well enough  that an employer will just have to interview you.

Email Cover Letters

Over the years, the job application process has shifted to a nearly  100% online hiring process . Due to this, it may be necessary to send your cover letter  in an email  as part of your job application.

While applying, there may not be an option to upload your cover letter. Or maybe you would just like to send it in the  body of your email along with your resume . You can send it in one of two ways, in the body of your email or as an attachment (in PDF).

How to write a cover letter

A cover letter, although  short in length  generally, can take time to elaborate as it is important to get it right. Sometimes, due to the scarce space for writing, candidates find it difficult to know  what to include in a cover letter  and  what to leave out .

However, knowing  how to do a cover letter  can make all the difference to your job application and be the just the thing to capture the attention of a hiring manager.

A  professional cover letter  should be well-formatted, following a structure with a header, an opening paragraph, a second main paragraph, a final closing paragraph and a closing with signature/electronic signature.

To  begin writing a cover letter for a job application , candidates should analyze their skills, qualifications, accomplishments and experience to  decide which are the most fundamental aspects to include  in their personalized cover letter.

Next, each jobseeker will have to  select the most job-relevant  of these elements to include by  comparing them with the required or desired qualifications and experience  in the job description.

Finally, the applicant should choose some  memorable examples which demonstrate evidence  of each element included in their cover letter, aiming to  tell a story  which shows their aptitude concerning each skill or qualification.

Jobseekers should also ensure to explore  how to make a cover letter  for their specific role or industry because, similarly to resumes, each cover letter should be  tailored for the vacancy  and company to which it will be sent.

It is vital for candidates to  consider several factors when it comes to writing their professional cover letter . A jobseeker must review their  resume work history section  as well as any skills and honors included to find the  most pertinent experiences  that can be explored further. Detailing examples of when a candidate demonstrated certain abilities or expertise is how a candidate can convince a hiring.

One way to create a winning cover letter is to use an  online cover letter creator  or take advantage of cover letter templates as a stepping stone as well as checking out cover letter examples that can serve as a great source of inspiration for you to make your own  unique cover letter .

Our  cover letter builder  forms part of our resume builder and allows jobseekers to create a more complete job application. Users can write their cover letter with pro tips and design help thanks to our pre-designed templates. Read our  cover letter writing guide  to get to grips with  cover letter writing techniques  and tips before using our online cover letter builder!

How to Structure a Cover Letter

The  structure and layout of a cover letter  is essential to make sure the letter displays each point that you wish to get across  clearly and concisely . This means it’s necessary, in general, to follow a commonly-accepted format for an effective cover letter.

Similarly to a  resume format , designing and  writing a cover letter has certain rules  which should be adhered to in order to convey the necessary information in a brief and to the point introductory letter.

Check out some of the  cover letter best practices  as advised by human resources experts below:

  • It’s imperative to  begin a cover letter with a header , including the candidate’s name and contact information as well as the date. This  primary cover letter section  can also include the job title, website and other relevant personal information.

Following this, the  letter should include the details of the company  and person to whom you are writing, with the full name, job title or team, company name and address.

  • The main body of a cover letter should be divided into  three sections : an introduction, a bullet list of accomplishments followed by a paragraph highlighting skills, and a closing paragraph inviting the hiring manager to contact you. By using bullet points when detailing your achievements and capabilities, you can make sure that recruiters will be able to quickly pick out key information. This is especially important as studies have found that recruiters spend very little time reading each individual application.
  • Finally, the letter should be electronically or physically signed with your full name in a formal manner.

The universally-accepted  cover letter length  is no longer than one letter page, which in total has about  250-300 words  for the main body of text.

Don’t  repeat information  or be too detailed because hiring managers simply do not have the time to read it all and will simply skip to the next one.  Resumes that run over 600 words  get rejected 43% faster and cover letters can easily fall into this trap too.

Keep your cover letter short and sweet and to the point!

Get more  cover letter formatting advice  in our guide on  how to format a cover letter  with tips and information about all aspects of a good cover letter structure.

Cover letter advice

The  importance of including a cover letter  with your job application is often overlooked by jobseekers of all categories, however this can seriously reduce your possibilities of getting an interview with a prospective employer.

Therefore you need not ask yourself  when to write a cover letter  because the answer is just that simple – it is  always appropriate to include a cover letter in your job application , unless the listing explicitly requests that you do not.

Check out the following  expert cover letter tips  to create a winning cover letter that will convince the hiring manager to give you a call:

  • We may be quite repetitive with this one but the sheer quantity of resumes and cover letters that are disregarded simply for forgetting this  vital and basic rule  is incredible:  USE A PROFESSIONAL EMAIL ADDRESS  for your contact details and that does not include your current work email but a personal, suitable email address.
  • It is essential to remember to  maintain your focus on the needs of the company  you’re applying to and the requirements and desired abilities of the ideal candidate for the role.  Do not focus on how you can benefit  by becoming a member of their team, but on how the team can make the most of your experience and knowledge.
  • Remember to  highlight your transferable skills , especially in cases where you may not meet all the required qualities in the job description such as in student resumes and cover letters.
  • Each  cover letter for a job application, cover letters for internships , for further study or even volunteer experience should be  tailored to their specific organization  and position with the pertinent keywords.
  • Use specific examples to demonstrate the candidate’s individual capacity to take on the role and  tell a story with your cover letter  to convey more of your personality and passion towards the sector or profession.
  • Towards the  end of a cover letter , each candidate should write a convincing finish to entice the hiring manager and in sales terminology “ seal the deal ”.
  • Finally when you have completed your polished cover letter, potentially  one of the most important steps  in the process is to  PROOFREAD . Candidates should request that a friend, mentor, teacher or peer takes a look at their cover letter for not only  grammatical and spelling errors  but also any  unwanted repetition or unrelated information .

Some jobseekers doubt  whether a cover letter is necessary or not , but as most human resource professionals agree without a well-written cover letter, candidates lose the  possibility to demonstrate different aspects of their profile  from those included in their resumes which could easily be the deciding factor in your application!

An easy and fast way to write an effective cover letter for a job application is to employ an  online cover letter creator  that will offer advice on  how to complete a cover letter with examples  and HR-approved templates.

Cover Letter FAQs

What do employers look for in a cover letter, can a cover letter be two pages, what is the difference between a cover letter and a resume, should you put a photo on a cover letter.

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How to Write a Cover Letter [Full Guide & Examples for 2024]

Background Image

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

  • How to Write the Perfect Cover Letter, Step by Step
  • 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

structure of a cover letter

  • Header. Add all the necessary contact information at the top of your cover letter.
  • Formal greeting. Choose an appropriate way to greet your target audience.
  • Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
  • Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
  • Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

How to Write a Cover Letter

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

cover letter templates for 2024

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

cover letter templates

#2. Put Contact Information in the Header

As with a resume, it’s important to 

start your cover letter

 with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Contact Information on Cover Letter

Here, you want to include all the essential contact information , including:

  • Full Name. Your first and last name should stand out at the top.
  • Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
  • Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
  • Phone Number. Add a number where the hiring manager can easily reach you.
  • Location. Add your city and state/country, no need for more details.
  • Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

  • Hiring Manager's Name. If you can find the name of the hiring manager, add it.
  • Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
  • Company Name. Make sure to write the name of the company you're applying to.
  • Location. The city and state/country are usually enough information here, too.
  • Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

matching resume and cover letter

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

linkedin search cco

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

  • Dear Mr. Kurtuy,
  • Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

  • Dear [Department] Hiring Manager
  • Dear Hiring Manager
  • Dear [Department] Team
  • Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

  • My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

  • Experience managing a Facebook ad budget of $10,000+ / month
  • Some skills in advertising on other platforms (Google Search + Twitter)
  • Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

  • Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

  • What’s the company’s business model?
  • What’s the company’s product or service? Have you used it?
  • What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

  • Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
  • Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
  • Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
  • Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

  • Best Regards,
  • Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

  • Professional Email
  • Phone Number
  • Relevant Links

Do you address the right person? 

  • The hiring manager in the company
  • Your future direct supervisor
  • The company/department in general

Does your introductory paragraph grab the reader's attention?

  • Did you mention some of your top achievements?
  • Did you use numbers and facts to back up your experience?
  • Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

  • Did you identify the core requirements for the role?
  • Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

  • Did you identify the top 3 things that you like about the company?
  • Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

  • Did you recap your key selling points in the conclusion?
  • Did you end your cover letter with a call to action?
  • Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

  • Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
  • Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
  • Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
  • Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
  • Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
  • Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
  • Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
  • Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
  • Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
  • Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
  • Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
  • Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
  • Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
  • Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
  • Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

college or student cover letter example

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Middle Management Cover Letter

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Career Change Cover Letter

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

IT Cover Letter Example

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

  • Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
  • Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
  • Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

resume examples for cover letters

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

  • A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
  • Your job application should always include a cover letter alongside your resume.
  • To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
  • Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
  • Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
  • Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

  • How to Make a Resume in 2024 | Beginner's Guide
  • How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
  • 35+ Job Interview Questions and Answers [Full List]

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  • Career Planning
  • Finding a Job
  • Cover Letters

Do You Need a Cover Letter When It's Not Required?

When you do (and don't) need a cover letter to apply for a job

does every resume need a cover letter

Why Write a Cover Letter?

Reasons to include a cover letter, reasons not to include a cover letter.

  • Tips for Writing a Cover Letter

Do you really need a cover letter if a company doesn't ask for one? Writing a lot of cover letters during a job search is often both challenging and time-consuming. Because of this, it's not surprising that applicants often hesitate to include a cover letter when it is not explicitly required by an employer.

If you're wondering if you should include a cover letter, the short answer is yes. That said, there are a few exceptions.

You should  almost always submit a cover letter , even if the company doesn't ask for one. 

Here's what you need to know about the value of cover letters, along with the situations where you can skip a cover letter. 

If you're serious about landing the job, a well-written  cover letter  gives you a chance to sell yourself to the employer in a narrative format, and explain why you are an ideal candidate. Taking the time to  match your qualifications to the job  can help you get selected for an interview.

All of your efforts in the cover letter will help hiring managers do their job of screening applicants, and may get your resume a closer look.

A cover letter also affords you the opportunity to highlight your strongest qualifications.

An effective, well-written, and  customized cover letter  also makes it clear that you are highly interested in the job. That's because it shows the hiring manager that you want the job enough to go the extra distance.

To Share Extra Information

A cover letter gives you an opportunity to include details that your resume does not contain. For example, if you are applying from a distance, your cover letter will enable you to present a rationale for relocation and to mention that you will be in the area shortly for a possible interview. 

To Explain a Gap

Gaps in employment  with reasonable explanations can also be addressed in your letter. A cover letter is also an ideal place to provide specific examples that prove you have the skills and experience listed on your resume.

The Employer May Expect One

Additionally, some employers expect to receive cover letters even though they did not stipulate that a cover letter was required in their job advertisements.

Candidates who don't take the time to compose a letter are often viewed as less motivated for the job.

In many cases, employers won't even look at a job application that doesn't contain a cover letter or letter of interest.

For some jobs, you won't need a cover letter to apply. Some employers don't accept cover letters as part of the application process. For other positions, there may be no way to submit one. If a cover letter is optional, it's better to skip it if you don't have the time to compose a well-written one.

When the Employer Doesn't Want One

If the job application instructs that you should not include a cover letter, then it's definitely best to follow directions so as not to annoy your potential employer.

When You Don't Have Time

No letter is much better than a poorly written one. A well-composed cover letter serves as a sample of your writing ability, but the opposite is also true. If you don't have time to write a well-crafted cover letter that pitches your skills and positions you for the job, forego the effort.

When There's No Way to Submit One

Also, if the company asks you to submit your application through an online platform, and there is no place for you to submit a cover letter, don't worry about it. 

Tips for Writing a Cover Letter That Will Impress

When you do include a cover letter with your resume, it's important to make it a good one. Here are tips for writing a cover letter that will make the best impression and add value to your application.

Kelly Miller. / The Balance

  • Make it targeted.  Be sure to compose a  targeted letter  that is written with the job listing in mind. Focus on the skills and abilities you possess that make you a strong fit for the specific job.
  • Keep it short.  Make sure that your  letters are concise  (no more than one page topping out at five paragraphs) and that every statement you make conveys something significant about your qualifications for the candidacy.
  • Go beyond your resume.  Avoid simply repeating your resume. Provide examples not listed in your resume, and expand upon things mentioned only briefly in your resume. Your cover letter should have a distinct purpose regarding your application.
  • Edit, edit, edit.  Errors in your cover letter  can hurt your chances of getting an interview. Errors make you look sloppy, or worse, not educated. Be sure to thoroughly read your letter before submitting it. Consider asking a friend or colleague to read it as well to check for typos, grammatical errors, and confusing language.

Key Takeaways

  • Writing a cover letter makes the hiring manager's job easier, by highlighting exactly why you're the right match for the role. That gives your application an edge. 
  • Even if the company doesn't specifically request a cover letter, it's a good idea to write one if you're interested in the role at hand. 
  • Skip a cover letter if the employer says not to write one, or if there isn't a place to include one in an online application form. 
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3 times you can skip the cover letter—and the 1 time you absolutely shouldn't

thumbnail

Some job listings will say "cover letter required," while others don't include any mention about it at all. When it comes to the latter, many applicants often wonder, Should I submit one in anyway?

It's a competitive job market out there, and hiring managers and job recruiters today spend about six seconds reviewing each resume . According to Glassdoor , a job search and salary comparison website, approximately 250 resumes are submitted for each corporate job listing, and only five or so candidates will be called for an interview.

So when is it necessary to send a cover letter? Here's the thing: Hiring managers love them — they get you noticed quickly, show you've gone the extra mile and demonstrate how much you really want the job.

A bad cover letter, however, can hinder your objectives .

Don't submit a cover letter if...

1. You have no interest in personalizing the cover letter: Many applicants will Google "cover letter examples," pick one in a rush and model their cover letter after it. By doing so, not only will it be evident that you submitted a cover letter designed for mass distribution, but you might have overlooked some mistakes, like addressing the letter to the wrong person, company or even listing the wrong position you're applying for.

(Trust me, this is something hiring managers see all the time, and it's absolutely cringing. It also takes away from their valuable time that could be spent reviewing your resume.)

2. You don't have anything new to say: Hiring managers expect to read a compelling and impressive cover letter, not an exact replicate of your resume. (Think about how you felt when writing your personal statement for all those college applications; it was a big deal and you knew the admissions office were looking for someone who they'd feel proud to have representing their school).

It's no different with cover letters. Do you have any unusual hobbies that led you to be interested in the field of work you're applying for? Is there a backstory that explains why you admire the company? Whatever you write, just don't elaborate on your job history and skills (that's what the resume is for).

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3. You only have ideas on how to improve the company

Save the problem-solving suggestions for the job interview (that is, if you're luck enough to get one), when you'll 100 percent be asked those similar questions (i.e., "what would you improve about [XYZ]?"). A cover letter can be used as an opportunity to demonstrate your job knowledge, but don't use it as an outlet to tell your prospective employer what they are doing wrong and how to fix it.

No one likes hearing negative things about their business from a stranger, even if your feedback has merit. Curiosity, humility and tact will trump a "know-it-all" every time. Focus on the positive aspects and potential solutions for the business.

When to include a cover letter

Notwithstanding the above, the only time you should submit a cover letter is when you have valuable information to share that's not conveyed in your resume.

I've hired many candidates based on something that stood out in their cover letter. Here are some examples:

1. A personal connection or referral: If you were personally introduced to a hiring manager (or someone high up in the company), always acknowledge that relationship in a cover letter. Who made the introduction? How you know them? Why did they think you are a good fit for the role? A personal referral goes a long way, so don't miss out on capturing the advantage.

2. You have a history with the company or hiring team: If you have any link to the organization, it's essential to connect the dots. Did you intern at the company? Did you cross paths when you worked for a supplier, a competitor or even a team member in a previous company? You never want to surprise the recruiter and have them hear about the connection from someone else; getting ahead of it will make you an exciting candidate and demonstrate that you're a transparent and a proactive communicator.

3. It's your dream job: If the position you're applying for indeed is your dream job, write a personal and heartfelt cover letter. Take the opportunity to demonstrate that you've researched the company and workplace culture well. If you're going through the trouble of writing a fantastic personalized cover letter, do everything in your power to email it directly to the hiring manager, so it doesn't get lost alongside hundreds or even thousands of other applicants in the automated applicant tracking system.

Debby Carreau is an entrepreneur, author and founder of Inspired HR . She has been recognized as one of Canada's Top 25 HR Professionals and is a regular contributor on multiple TV shows, Entrepreneur Magazine and many other print and online publications. She is a board member for YPO and Elevation Group as well as an Advisory Board member for FinDev Canada.

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What is a cover letter and why do I need one?

does every resume need a cover letter

What is a cover letter?

A cover letter serves as an introduction to your résumé and is written with a specific job in mind.

The main role of a cover letter is to introduce yourself to the employer and encourage them to read your résumé. It also aims to show them that you are the right person for their business. 

Your cover letter should outline your qualifications, experience, and positive work traits that are relevant to the job.

A well-written cover letter also shows that you have strong written communication skills.

Below is an example over letter:

Kim Nickel 

 0412345678

[email protected]

Dear Mr Homunculus,

I am applying for the position of Ride Attendant at Homunculus Park. I have recently completed a Cert IV in Health & Safety and understand the importance of attention to detail and diligence when helping young people onto rides.

I have experience working in fashion retail. In this role, I have demonstrated a range of relevant skills, including customer service, problem-solving and reliability. I have also volunteered at the Folk Festival and have experience handling ticket systems. I am able to work a range of shifts, including night and weekends, and am able to get to work early in the morning for opening.

Please find attached my résumé which further outlines my relevant skills and experience. I welcome the chance to talk with you about this opportunity as I think I am a good match for this position.

Thank you for your consideration.

Tips to writing a cover letter

Some tips to remember when writing your cover letter:

  • Your cover letter should be short (about 2-3 paragraphs). Explain how your skills, experience and personal traits make you a good match for the job.
  • Always tailor your cover letter to each employer. Sending out a generic letter when you are applying for a specific role can give the impression that you aren't serious about the job. If you are meeting an employer at a jobs fair or networking event and don't know much about them, you could consider giving them a one page pitch .
  • Always address your cover letter to a specific person. Never put 'To whom it may concern' or 'Dear sir/madam'. If you don't know who to address it to, call the business and find out who handles their recruitment.
  • Don't forget to proofread your cover letter . Spelling and other errors can make a very bad impression.

Need more information?

For more information to help you write a killer cover letter, check out our article 'Avoid these four cover letter mistakes' .

You can also complete our workbook 'How to write a cover letter' .

These tools can help you:

Tailoring your job application.

Tips on tailoring your job application to meet the employer's requirements.

Cover letter quality check

Tips to help you ensure your cover letter is high quality and error-free.

How to write a cover letter

Use this workbook to help you develop a cover letter you can adapt for each job you apply for.

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does every resume need a cover letter

does every resume need a cover letter

Are Cover Letters Necessary?

Do cover letters matter these days? It depends on who you ask.

Some recruiters love learning more about each job applicant, while others find the practice antiquated. So should you write one if it might not even be read at all?

Keep reading for advice from career coaching experts, plus:

  • When you should (and shouldn't) write a cover letter
  • What to do when a cover letter is "optional"
  • Tips for writing an effective cover letter
  • What an effective cover letter template looks like

Do I Need a Cover Letter ?

In most cases, yes—you should submit a cover letter with your resume.

While the cover letter has increasingly become a divisive topic among recruiters and job seekers , it's still often listed as a requirement on job applications .

But regardless, many recruiters still think cover letters are important.

According to a 2023 study by recruitment website Zippia , more than a fourth (26 percent) of recruiters "always read cover letters " and think they're an important component of the hiring decision. And almost half (45 percent) said that not including a cover letter could get your application rejected.

So in most cases, it's best to be cautious and include one.

In short, including a cover letter will almost never hurt your job search —but it can help.

Here's how:

  • It can help you stand out from the crowd . Recruiters read through countless resumes for just one role. If you have similar qualifications as other candidates, a cover letter allows you to showcase your personality and unique skills.
  • It shows you're willing to go the extra mile . Searching for a new job is already a lot of effort, so it may be difficult to rationalize writing a customized cover letter for each role. But the Zippia study found that 61 percent of hiring managers consider a customized resume (with a cover letter, portfolio link, etc.) the "number one tactic for applicants to boost their chances of getting a job."
  • You can address potential biases . In a perfect world, recruiters wouldn't count you out based on things like employment gaps or " job hopping ." Career coach Marlo Lyons recommends using your cover letter to "fill in any gaps" and provide context about these types of situations so recruiters don't get the wrong impression.

When You Should Include a Cover Letter

It's ultimately up to you whether you include a cover letter.

Octavia Goredema, career coach and author of Prep, Push, Pivot , says that the decision to submit a cover letter hinges on "where you are in your career journey and your personal career goals."

In addition to when it's a required part of the job posting, here are scenarios where it's in your best interest to submit one:

  • If someone referred you to the job : According to Goredema, "If you were referred to an opportunity by someone at the company or have a personal history that correlates with the role, a cover letter enables you to share that."
  • If you want to add additional information : Say the job you're applying to requires candidates to live on a specific coast. If you don't currently live in the area but are willing to relocate, mention that in your cover letter so you aren't automatically rejected based on your current location.
  • If you're changing careers : Goredema recommends writing one "if you're in the early stages of your career or making a professional pivot. A cover letter provides the opportunity to add additional context to the information included in your resume."
  • If you don't have any previous work experience : If you're new to the workforce, you may not have any applicable previous positions to include on your resume. Use your cover letter to highlight transferrable skills and explain why you think you'd still be a good fit.

Lastly, Goredema suggests that "if this is your dream job, a cover letter provides the space for you to explain with impact and highlight what you do best."

Debra Boggs, founder and CEO of D&S Executive Career Management, adds: "As long as a cover letter is well-written and error-free, it will never hurt your chances of winning an interview."

So the more important the role is to you, the more effort you should put in.

When You Shouldn't Include a Cover Letter

There are certainly times when you should send a cover letter with your resume—but are there times when you shouldn't send one in? Here are a few instances:

  • If the application platform doesn't have a space to upload one : If there isn't a space for you to attach your cover letter or other supporting documents, don't sweat it. This means that other applicants won't be able to send one either.
  • If the job posting doesn't require one : If the post specifically states that you shouldn't include a cover letter, it's not a trick. The recruiter likely doesn't plan to read it, so it's best to reserve your time for other job search activities .
  • If you aren't a strong writer : Lyons recommends forgoing a cover letter if you aren't a good writer and don't have anyone to help you. "The cover letter could be your first impression, and a badly written one—especially with grammatical errors—could make recruiters not want to screen you for the job."
  • If you don't have time : Strapped for time? Goredema suggests "[focusing] on your resume and the application requirements versus haphazardly throwing together a few sentences just to meet an application deadline."

What To Do When a Cover Letter is 'Optional'

"Optional" cover letters can feel like a trick. You want to show the recruiter you're interested in the role, but you don't want to waste your time if it isn't necessary.

Lyons recommends skipping the optional cover letter "if your resume and LinkedIn profile are complete and no further explanation is needed."

However, it can be helpful to write one if "your resume doesn't tell the whole story about you." (Think resume gaps or career changes.)

Goredema believes it can be helpful to include a cover letter, regardless of whether it's a requirement. "Why not take the opportunity? It may help you to stand out. Going the extra mile by sending a well-written, personalized cover letter can only work to your advantage versus working against you."

So it can be helpful to put in extra effort if you have more to add to your application. But you shouldn't include a subpar cover letter just for the sake of it.

7 Tips for Writing an Effective Cover Letter

Regardless of your feelings toward the now-controversial cover letter, you'll likely find yourself writing one for at least some of the jobs you apply to.

Here's how to draft one that actually grabs a recruiter's attention:

1. Keep Things Short

Lyons suggests writing "three to four paragraphs at most, with two to three sentences in each paragraph."

Goredema adds: "Avoid long rambling sentences and keep your letter concise to make it easy to read."

Even if a particular recruiter loves cover letters, they might sift through hundreds of applications to find the right candidates. So it's best to be brief.

2. Follow the Rules

Some recruiters will ask you to include a portfolio link, send the cover letter via email, ask you to answer specific questions, etc. Be sure to fully read the job post's requirements—you don't want to be counted out for failing to follow directions.

3. Don't Repeat Your Resume

Lyons cautions repeating information the recruiter already has access to. Instead, "Tell the story of you—something important that you did not cover on your resume and how that story connects to the current position."

Think of it as connecting the dots between your experience, skills and capabilities. Explain why you'd be a good fit for the role rather than repeating the skills section of your resume .

4. Use Active Voice and Action Verbs

With active voice, the subject of a sentence performs the action. Passive voice puts more emphasis on the object of the sentence.

Using active voice is more direct and straightforward. Plus, it helps keep things brief.

Aim to use active voice throughout your resume and cover letter. This will help you sound clear and confident.

Here's an example of passive voice, plus how to fix it to use active voice:

  • Passive voice : The treats were eaten by the dogs.
  • Active voice : The dogs ate the treats.

If you struggle with writing in active voice consistently, think about the action verbs you'd use to describe your skills and experiences.

For example, instead of "I was tasked with x," you could say, "I managed x."

5. Be Specific

Include specific examples (i.e., instead of "I'm a team player," allude to a situation where you were a team player). If you've ever taken a writing course, you've probably heard the advice "show don't tell." The same advice applies to your resume and cover letter.

You could say "I have marketing experience," but what does that communicate to the reader? Not much.

Be specific about your experience and accomplishments. Instead, say "I led a marketing campaign that increased quarterly newsletter sign-ups by 40%."

6. Proofread

Check your cover letter for grammar and spelling mistakes before submitting it to avoid a professional faux pas.

Use spellcheck or an external app like Grammarly, which is also compatible with web browsers.

7. Customize It

At best, a generic cover letter is boring or a little awkward. At worst, it can be unprofessional if what you wrote about has nothing to do with the job you're applying for.

Think about it this way: your cover letter might be the deciding factor between you and another candidate with the same skills and experience. So you want to grab the recruiter's attention.

You don't need to spend tons of time rewriting your cover letter for every job application, though. Here are a few things you can do to stand out:

  • Address the hiring manager or recruiter by name (you can sometimes find this information on the LinkedIn job post)
  • Include the company name and job title
  • Mention what you like about the specific company and its culture
  • Detail skills and experience specifically mentioned on the job post

Boggs advises to "create a template that you can easily customize to include the relevant skills and experience for each job and employer."

Read on for inspiration for your own template.

Cover Letter Template

It can be time-consuming to write a new cover letter for every job application. Here's a template you can customize for different positions:

Dear [name of recruiter, "hiring manager"] , I saw the job posting for [exact title of role] and am excited about the opportunity. [1-2 sentences detailing why you're interested in the role/company.] In my previous role, [brief description of your accomplishments beyond what your resume states.] I also have [1-2 sentences detailing relevant experience, including specific skills and level of proficiency.] [If applicable: include a short paragraph with a link to your portfolio or any other relevant links.] Thank you for your time—if you'd like to schedule an interview, please feel free to contact me [brief description of the best time and method for contact.] Sincerely, [Your Name] [Phone Number] [Email]

Cover Letter FAQs

Still wondering if you need a cover letter for your specific situation? Or if recruiters actually read every cover letter? Read on for answers.

Do I Need a Cover Letter for a Part-Time Job?

The same advice applies to part-time jobs—cover letters aren't always necessary, but they can help you stand out. If you're especially interested in a part-time role, it's a good idea to submit a cover letter.

Do I Need a Cover Letter for an Internship?

Many people who apply for internships don't have significant prior work experience, so a cover letter is especially helpful here.

Instead of previous jobs, you can talk about:

  • Your education
  • Extra-curricular activities
  • Transferrable skills
  • Volunteer experience

You can include similar points if you're looking for an entry-level job and don't have prior work experience.

Can I Use AI To Write a Cover Letter?

Proceed with caution when using ChatGPT or a similar tool to write content for you. Employers may be using AI content detectors to identify which candidates used a shortcut.

AI programs like ChatGPT create content based on their existing libraries, so content is never really "new." Meaning it's impossible to tell if you're accidentally plagiarizing someone unless you heavily edit the chatbot's answers.

Goredema points out a potential pitfall in relying too heavily on AI: "If your goal is to get an interview, you don't want there to be a huge gap between how you communicate on paper versus how you communicate in person ."

Here are a few ways you can use AI to add to the writing process :

  • Checking for active voice
  • Adding action verbs
  • Creating a rough draft
  • Checking your writing tone

Do Recruiters Actually Read Your Cover Letter?

The big question—is the effort behind your cover letter worth it? Again, there's no perfect answer.

The most important thing is to ensure hiring managers have all the information they need to fairly consider you for a position.

Boggs cautions: "Remember, not all recruiters and hiring managers read cover letters, so

make sure to include all your relevant qualifications and accomplishments

in your resume as well, so these details don't get missed."

But there are other creative ways to stand out apart from a cover letter.

According to Goredema, "The general feedback I hear from the recruiters I work with is that a resume accompanied by their LinkedIn profile supersedes a cover letter because they will tell a recruiter at first glance what they need to know about a candidate."

So, are cover letters really necessary these days?

Lyons says that recruiters primarily care about two things:

  • "Does an applicant have the skills and capabilities to do the job?"
  • "Will the applicant fit the culture of the team and the company?"

Cover letters can help you stand out among a sea of applicants or explain difficult job situations—so in most cases, it's helpful to include one with your resume.

But whether you decide to send a cover letter with your resume or not, be sure the recruiter has all the information they need to be confident about you and your experience.

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    Follow on Twitter and LinkedIn. The little-known truth about cover letters is: You do NOT always need to include a cover letter when applying for jobs, and you may be wasting hours sending cover letters that employers won't read. So if you're wondering whether you should always submit a cover letter with your job application and resume ...

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  11. The Ultimate Cover Letter Writing Guide

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    start your cover letter. with your contact details at the top. These should be in your cover letter's header, separated neatly from the bulk of your text. Here, you want to include all the essential contact information, including: Full Name. Your first and last name should stand out at the top. Job Title.

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  17. Cover Letter vs. Resume: How Are They Different?

    The difference between a cover letter and a resume. There are four key differences between a cover letter and a resume: 1. Importance. Resumes are a requirement when you apply for work. On the other hand, cover letters are often necessary, but optional when a company specifically says to not include one.

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