food truck business plan in india pdf

Food Truck Business Plan in India [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Food Sector » Food Truck & Cart

Are you about starting a food truck business in India? If YES, here is a complete sample food truck business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a food truck business in India. We also took it further by analyzing and drafting a sample food truck marketing plan template backed up by actionable guerrilla marketing ideas for food truck companies. So let’s proceed to the business planning section.

What is a Food Truck?

A food truck is a large truck or means of transportation that is equipped to cook and sell food, ice cream and snacks. It is also common to see food trucks sell French fries, sandwiches, hamburgers, and fast food. Little wonder food trucks and other portable food kiosks are on the front line of the street food industry and they serve an estimated 2.5 billion people daily.

If you want to start a food truck business in india, then you should ensure that you carry out thorough feasibility studies and market survey. This will enable you properly launch the business in a good location and then hit the ground running.

Business plan is yet another very important business document that you should not take for granted while launching your own food truck business. Below is a sample food truck business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Food Truck Business Plan Template India

1. industry overview.

Food trucks and businesses in this industry are designed to service areas where it might be difficult to construct the conventional restaurant such as carnival sites, construction sites, sporting event centers, camp grounds, beaches etc. Food trucks also take advantage of places like campuses, office complexes, military bases, mechanical villages, industrial parks, farmer’s markets, cinemas, religious centers etc. to sell their foods, snacks and drinks.

A recent research conducted in India shows that Indian fast food market is expected to grow at a CAGR of 18 percent by 2022 due to changing consumer behavior and demography.

The fast food market in India is expected to be worth US$ 27.57 billion by 2022 and about 10 percent of the fast food market in India is organized. NOVONOUS estimates that the organized fast food market in India is expected to grow at a CAGR of 27 percent by 2022.

The report also shows that vegetarian fast food constitutes around 45 percent of the whole fast food market in India and it is expected to grow at a CAGR of 18 percent by 2022. Fast food Casual dining restaurants (CDRs) market in organized fast food sector in India is projected to grow at a CAGR of 27 percent by 2019-20.

Non-casual dining restaurants (NCDR) or fast casual dining restaurants have gained tremendous market share in the last 10-15 years. Non-Casual dining restaurants market in organized fast food sector in India is also projected to grow at a CAGR of 27 percent in next 5 years. Quick Service Restaurants (QSRs) market in organized fast food sector in India is projected to grow at a CAGR of 20 percent by 2019-20.

Food trucks have been around for years, they are popular when it comes to serving construction sites, camp grounds, factories, and other blue-collar work locations.

The industry is meeting a need in the society as people who don’t have the time to search for restaurants find it time saving and cheaper to patronize food trucks. Food trucks are not only patronized for their affordability but also because they save time.

Recently, there has been appreciable increase in the number of food truck businesses in India. This increase can be attributed to creativity, the change in lifestyle of the average Indian and of course post – recession and economic factors. In essence the food industry is growing and the future is still bright for the industry.

Conventional restaurant owners are venturing into the food truck business because it is easier for them to attract sales when they are mobile as against being positioned in one location. For example, a food truck can visit more than two event venues in a day to sell food and drinks.

The food truck business is indeed a profitable line of business in India and it is open for any aspiring entrepreneur to come in and establish his or her business; you can choose to start on a small scale servicing a community or you can choose to start on a large scale with several food trucks in key cities around India.

2. Executive Summary

Karina Mahatma® Food Truck, LLC is a licensed food truck business that will be based in Bangalore – Karnataka, India. Bangalore, formally designated as Bengaluru, is the capital of Karnataka state and the fourth most populous Indian city with a population of 10.6 million people.

Bangalore uses a large number of spoken languages including English, Kannada, Hindi, Konkani, Telugu, and Malayalam. Different branches of Hinduism chose the city as a place to build a large number of temples. Bangalore is also the birthplace of famous scientific and educational institutions of the nation like IISC and NCBS.

We are a unique food truck brand simply because we do not just sell assorted fast food, but we will also engage in the sale of our franchise and also offer training and consultancy services in line with our area of business.

Karina Mahatma® Food Truck, LLC was founded by the awarding winning food nutritionist and business mogul – Mrs. Karina Mahatma who has a B.Sc. in Food Science Technology and a Master’s Degree in Business Administration (MBA).

She has robust experience in the food and drinks line of business having worked at senior management positions for some of the leading fast food companies in India prior to starting Karina Mahatma® Food Truck, LLC.

Because of our corporate goal of becoming one of the leading food truck companies in India, we are willing to invest in some of the finest professionals we can find and also, we have set plans in place to acquire the best of mobile food trucks and cooking utensils.

Our food trucks will be customized to fit into the kind of ideas we have of how a top – rated food truck should look like. When it comes to hygiene, we have put plans, processes and structures in place that will ensure that we are always at the top of our game. We have been able to secure permits from all relevant departments in the state of Karnataka.

Karina Mahatma® Food Truck, LLC is set to redefine how the food truck business should be run, not just in Bangalore – Karnataka, but also in the whole of India and Asia, which is why we have put plans in place for continuous training of all our staff.

It is a known fact that the demand for fast food via mobile food truck is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available market around the cities where our mobile food trucks will transverse.

At Karina Mahatma® Food Truck, LLC, our strongest selling point is the unique taste of the different types of fast foods that we sell. There is hardly any customer that will taste any of our products who would not want to come back and make more purchase.

Karina Mahatma® Food Truck, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

3. Our Products and Services

Karina Mahatma® Food Truck, LLC is an establishment that primarily prepares, serve / sell fast food, as well as drinks. As part our strategy to create multiple sources of income in line with our core business concept, we will run consultancy services and training.

Our intention of starting Karina Mahatma® Food Truck, LLC is to make profits from the industry and we will do all that is permitted by the law in India to achieve our aim and ambition. Here are some of our products and services;

• Selling burgers, sandwiches, pizza, pasta, chicken and chips, barbecued beef, fish, bacon, pork, chicken, turkey et al, coffee and other beverages, such as water, juice and sodas
• Training, Advisory and Consultancy Services
• Selling Franchise

4. Our Mission and Vision Statement

• Our vision is to be amongst the top 5 leading food truck companies in India before our 7 th year anniversary.
• Our mission is to build a food truck business in India that will meet the needs of all our customers and potential customers in the regions/cities where we our food trucks will cover and to sell franchise all across India and Asia.

Our Business Structure

As part of our plan to build a top – flight food truck business in Bangalore – Karnataka, we have perfected plans to get it right from the onset which is why we are going the extra mile to ensure that we have competent employees to occupy all the available positions in our company.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all our stake holders. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target.

The picture of the kind of food truck business we intend building and the goals we want to achieve is what informed the amount we are ready to pay for the best hands available in the food truck industry in India as long as they are willing and ready to work with us to achieve our business goals and objectives.

Below is the business structure that we will build at Karina Mahatma® Food Truck, LLC;

• Chief Executive Officer
• Sales and Marketing Officer
• Accountants / Cashiers
• Truck Drivers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions
• Creates, communicates, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Oversees the smooth running of the food truck business
• Responsible for training, evaluation and assessment of workers
• Ensures smooth operation of equipment by completing preventive maintenance requirements; calling for repairs as at when due.
• Ensures that the food truck meets the expected safety and health standard at all times.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversees the smooth running of the daily office activities

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company

Accountant 

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Truck Drivers:

• Drives the food truck
• Assists in loading and off – loading cooking utensils and accessories
• Delivers customer’s orders promptly
• Handles any other duty as assigned by the sales and marketing executive and manager
• Responsible for preparing and selling burgers, sandwiches, pizza and pasta chicken and chips, barbecued beef, fish, bacon, pork, chicken, turkey or corn et al, coffee and other drinks
• Handles customers enquiries
• Assesses customers’ needs and preferences and makes recommendations
• Provides recommendations and suggestions to customers
• Serves customers in a friendly and helpful manner
• Demonstrates a thorough knowledge of menus
• Responsible for cleaning the food truck at all times
• Responsible for washing serving wares and utensils used in the food truck
• Ensures that toiletries and supplies don’t run out of stock
• Any other duty as assigned by the manager

6. SWOT Analysis

Because of our drive for excellence when it comes to running a standard food truck business, we were able to engage some of the finest business consultants in Bangalore – Karnataka to look through our business concept and together we were able to examine the prospects of the business and to access ourselves to be sure we have what it takes to run a standard food truck company that can compete favorably in the industry.

In view of that, we were able to take stock of our strengths, weakness, opportunities and also the threats that we are likely going to be exposed to in Bangalore – Karnataka and even in India as a whole. Here is a of what we got from the SWOT Analysis conducted for Karina Mahatma® Food Truck, LLC;

Our strength lies in the fact that we have a wide range of fast foods and drinks that can meet the needs of a wide range of customers. We have state of the art food trucks and utensils that has positioned us to meet the market demand of food even if the demand tripled over night.

Another factor that counts to our advantage is the background of our Chief Executive Officer; she has a robust experience in the industry and very good academic qualification to match the experience acquired which has placed her amongst the top – flight professionals in India. We are not ignoring the fact that offering consultancy services and running a standard training center is going to count as a positive for us.

The fact that we are setting up a food truck business in a city with other food trucks and of course fast food restaurants may likely pose a challenge for us in breaking into the fast-growing market in Bangalore – Karnataka. In essence our chosen location might be our weakness. But nevertheless, we have plans to launch out big.

• Opportunities:

The opportunities available to us are unlimited. Loads of people consume fast foods on a daily basis and all what we are going to do to push our products to them is already perfected. There are also loads of people who would want to learn how to operate a food truck business and they will readily find our government approved training center ideal for them to fulfill that goal.

The threat that is likely going to confront us is the fact that we are competing with already established food truck companies and fast food restaurants in Bangalore – Karnataka and also there are other entrepreneurs who are likely going to launch similar businesses within the location of our business.

Another threat that we are likely going to face is unfavorable government policies and of course economic downturn. Usually economic downturn affects purchasing/spending powers.

7. MARKET ANALYSIS

• Market Trends

Food Truck is becoming a growing trend in India and one interesting aspect of it is that it’s the youths who are taking it up as careers and they are living up to all our expectations. Let it be healthy, of good quality, cheap and most importantly freaking delicious. The main objective of a food truck is handy, cheap and tasty food. This makes people want to go there between office breaks or college breaks or just to hang out with friends.

8. Our Target Market

When it comes to fast food, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who love fast food and those who would want to try them out. In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us.

We are in business to engage in the sale of fast food and drinks to the following groups of people;

• Corporate Executives
• Business People
• Military Men and Women
• Sports Men and Women
• Everyone who resides in our target locations

Our Competitive Advantage

We are aware of the growing competition in the food truck industry in India and we are prepared to compete favorably with other food truck companies in Bangalore – Karnataka and throughout India.

Karina Mahatma® Food Truck, LLC is launching a standard food truck company that will indeed become the preferred choice of residents of Bangalore – Karnataka and every city where we intend deploying our food trucks.

Part of what is going to count as competitive advantage for Karina Mahatma® Food Truck, LLC is the vast experience of our management team, we have people on board who understand how to grow a business from the scratch to becoming a national phenomenon. So also, the wide varieties of fast food that we retail and our excellent customer service culture will count as a strong strength for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Karina Mahatma® Food Truck, LLC is established with the aim of maximizing profits in the food truck industry in India and we are going to go all the way to do all it takes to sell a wide range of fast foods and drinks to a wide range of customers.

Karina Mahatma® Food Truck, LLC will generate income by offering the following products and services;

• Selling burgers, sandwiches, pizza and pasta chicken and chips, barbecued beef, fish, bacon, pork, chicken, turkey or corn et al, coffee and other beverages, such as water, juice and sodas

10. Sales Forecast

One thing is certain when it comes to food truck business, if your meals are tasty and if your food truck is easily accessible, you will always attract customers cum sales that will sure translate to increase in revenue for the business.

We are well positioned to take on the available market in Bangalore – Karnataka and every city where our fast food will be sold and we are quite optimistic that we will meet our set target of generating enough profits from our first six months of operation and grow the business and our clientele base.

We have been able to critically examine the food truck industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Bangalore – Karnataka, India.

• First Fiscal Year: INRs. 200,000
• Second Fiscal Year: INRs. 450,000
• Third Fiscal Year: INRs. 750,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products as we do within same location where our food trucks will transverse. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing and Sales Strategy

Before choosing a location to launch Karina Mahatma® Food Truck, LLC, we conducted a thorough market survey and feasibility studies in order for us to be able to penetrate the available market where we intend positioning our business. We have detailed information that we were able to utilize to structure our business to attract the number of customers we want to attract per time.

We hired experts who have good understanding of the food truck industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Bangalore – Karnataka and subsequently throughout India.

In summary, Karina Mahatma® Food Truck, LLC will adopt the following sales and marketing approach to sell our fast foods and drinks;

• Introduce our food truck brand by sending introductory letters to residents, park managers and other stakeholders both in Bangalore – Karnataka and in other cities in India
• Engage in roadshows in targeted communities from time to time to sell our products and promote our food truck company
• Advertise our products in community-based newspapers, local TV and radio stations
• List our business and products on yellow pages ads (local directories)
• Leverage on the internet and mobile apps to promote our food truck brands
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our food truck company is a standard one with a wide range of meals and drinks that can favorably compete with other leading brands in India, we will still go ahead to intensify publicity for all our products and brand.

Karina Mahatma® Food Truck, LLC has a long – term plan of deploying our food trucks in various locations all around India and also to sell our franchise which is why we will deliberately build our brand to be well accepted in Bangalore – Karnataka before venturing out to other cities in India.

As a matter of fact, our publicity and advertising strategy is not solely for selling our foods and drinks but to also effectively communicate our brand. Here are the platforms we intend leveraging on to promote Karina Mahatma® Food Truck, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like Instagram, Facebook, twitter, et al to promote our brand
• Install our billboards in strategic locations all around Bangalore – Karnataka
• Engage in roadshows from time to time in targeted communities
• Distribute our fliers and handbills in target areas
• Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products.
• Ensure that all our staff members wear our customized clothes, and all our food trucks are customized and well branded.

12. Our Pricing Strategy

The prices of our burgers, sandwiches, pizza and pasta chicken and chips, barbecued beef, fish, bacon, pork, chicken, turkey or corn et al, coffee and other beverages will be what is obtainable in the market. In fact, we will try as much as we can to sell below the industry’s average so as to attract loads of customers.

We are aware that pricing is one of the key factors that gives leverage to a food truck business, and it is normal for consumers to go to places where they can get good deals. We are aware of this trend which is why we have put structures in place that will enable us retail our products a little below the industry’s average.

We will ensure that we reduce our overhead, and we are ready to run on low profit margin for the first six months of launching the business just for the purpose of attracting loyal clients and build our clientele base. We also have plans in place to discount our fast foods and drinks once in a while and also to reward our loyal customers.

• Payment Options

The payment policy adopted by Karina Mahatma® Food Truck, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the government of India.

Here are the payment options that Karina Mahatma® Food Truck, LLC will make available to her clients;

• Payment with cash
• Payment via online bank transfer
• Payment via check
• Payment via Point of Sale Machines (POS Machines)
• Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our clients make payment for food and drinks purchased without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our fast foods and drinks and training services.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place for your back office, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a food truck business; it might differ in other countries due to the value of their money.

When it comes to starting a food truck business, the major areas that you will look towards spending the bulk of your cash is in the purchase of food trucks, latest grillers and accessories. Aside from that, you are not expected to spend much except for paying of your employees and the purchase of supplies.

These are the key areas where we will spend our startup capital on;

• The total fee for registering the business in India – INRs. 9,200
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – INRs. 27,300.
• Marketing promotion expenses for the grand opening of Karina Mahatma® Food Truck, LLC; in the amount of INRs. 13,500 and as well as flyer printing (2,000 flyers at INRs. 1.00 per copy) for the total amount of – INRs. 2,000.
• The cost for hiring Business Consultant – INRs. 22,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – INRs. 22,400.
• Other start-up expenses including stationery ( INRs. 5,000 ) and phone and utility deposits ( INRs. 12,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – INRs. 100,000
• The cost for start-up inventory (beef, oil, sugar, eggs, butter, flour and milk, chocolate chips, nuts, coconut, cocoa powder, pudding, mini-marshmallows and peanut butter and packaging materials et al) – INRs. 80,000
• Storage hardware (bins, rack, shelves, food case) – INRs 13,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – INRs. 19,500
• Cost of purchase of a well – equipped mobile food trucks – INRs. 120,000
• The cost for store equipment (cash register, security, ventilation, signage) – INRs. 14,750
• The cost of launching a website – INRs. 7,000
• The cost for our opening party – INRs. 15,000
• Miscellaneous – INRs. 10,000

We would need an estimate of seven hundred thousand Indian Rupees ( INRs 700,000 ) to successfully set up our food truck business in Bangalore – Karnataka.

Generating Startup Capital for Karina Mahatma® Food Truck, LLC

Karina Mahatma® Food Truck, LLC is a family business that is owned and financed by Mrs. Karina Mahatma and her immediate family members. They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the startup capital to 3 major sources.

These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Apply for loan from the bank

N.B: We have been able to generate about INRs. 700,000 ( Personal savings INRs. 180,000 and soft loan from family members INRs. 20,000 ) and we are at the final stages of obtaining a loan facility of INRs. 500,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Karina Mahatma® Food Truck, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to retail our fast foods and drinks a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Karina Mahatma® Food Truck, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting feasibility studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Packaging, Marketing/Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
• Purchase of mobile food trucks with standard kitchen: Completed

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Published on : 22/03/2022

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The Indian food industry has witnessed many evolutionary changes, one of them being the introduction of food trucks. Even though food trucks have been prevalent since the last decade, it wasn’t until a couple of years back that the food truck business caught on.

Starting from burgers and hotdogs to delicious South Indian foods and oh our favourite Chinese cuisine, you will come across food trucks selling a variety of cuisines in the country. Several factors have contributed to the growth of this industry type, out of which financing is a primary attribute. Considering everything, the capital required to open and run a restaurant is colossal. However, a food truck can be opened with a total capital of about INR 9 to 10 lakhs, which is most certainly an affordable range.

However, owning a food truck business is undoubtedly a blossoming idea. That’s why many aren’t aware of all the prerequisites one has to meet to open and operate a truck restaurant successfully. However, like all dreams, your food truck business is also possible if you stick around and read how to proceed! On this account, we have discussed everything you need to know to open a food truck business.

1. Decide your Cuisine

Your first job to do is to decide the type of food you want to serve. Like other industries, the food industry is divided into several categories based on the food type and the cuisine. 

Without deciding your cuisine and menu first, proceeding further will set you on a path of failure. This decision determines the truck size, the prospective location for business setup, the types of equipment you need, and many other attributes. inresto’s restaurant management solutions are built to optimize your ideal cuisine and menu types and enable you to avoid wastage and manage your food inventory effectively. 

Here are some of the popular food cuisines that are perfect for a food truck business:

• American dishes like burgers, hotdogs, sandwiches, wraps, burritos, bagels, and others.
• Various fruits and vegetable juices, beverages, shakes, and smoothies.
• Authentic South Indian dishes like idli, sambar vada, dosa, uttapam, etc.

2. Understand the cost differentiation of starting a food truck

Every startup business needs capital. Usually, for a standard food truck, the total setup cost is around 8 to 11 lakhs. However, if you want a fully equipped food truck with advanced equipment and setup, the price can increase up to INR 16 to 20 lakhs.

Before we move further, let’s take a glimpse at the price differentiation so that you can understand how much to spend for which purpose.

• For types of equipment like cooking stations, refrigerator, microwave oven, furniture, will cost you up to INR 2 to 2.5 lakhs.
• Since you need to buy a truck, you need to spend around INR 3.5 to 5 lakhs based on the truck’s volume, features, and other attributes.
• You will need an inventory of raw materials for cooking which will cost you around INR 15 to 25 thousand every month based on the amount, the ingredient types, and sales. Click here to know more about inventory management.
• If you are working independently at the start of the business, you won’t have to worry about the staff cost. But, if you hire a staff, their salary will be about INR 15 to 20 thousand per month, per person. We definitely suggest that you hire at least one person on board so that there is effective management. While one is cooking, the other can take orders, serve, and collect payments.

3. Get the required food licenses

Without proper licenses issued by the government, you will not be able to register your business and make your dream come true. So, before you jump with excitement at the idea of owning a food truck, prepare for obtaining the licenses. Following are the legal documents you will need for conducting the food business:

• If your business gross turnover is more than INR 12 lakhs annually, you will have to get the FSSAI license.
• NOC is needed from the Chief Fire Officer since owning a food truck means fire hazard, which means that people’s lives are in danger, including yours.
• Allowance letter from the municipality body of the area where you will be setting up the business.
• Vehicle license to register your food truck business with the government.

4. Choose a proper location for the food truck business

Since it is a truck, you cannot set it like an old, traditional restaurant. You have to focus on the area and the road from where you will start the food business. For choosing the location, you need to consider the three most important attributes.

• You need to confirm with the municipality body about your truck’s parking since every food business needs a spacious ambiance to operate and serve meals smoothly.
• Another factor that will matter is visibility. Make sure to choose a location that is regularly visited by flocks of people. This will help you to earn more revenue because most people like to grab a small meal on their way rather than going to a restaurant.
• To beat your competition, you should look into ways to make your customer service and marketing unique and intuitive to build a loyal diner base.

5. Get the required finances for the truck business

If you cannot arrange all the money required for opening the food truck business, you can take help from different financing methods. For example, a loan will help you with the capital needed to start the truck and get everything in motion.

6. Look for brand marketing and promotion

Lastly, you need to market your brand, and for that, you need to rely on advertisements and social media. Many companies offer promotion and marketing services on the digital platform. You can integrate inresto’ s marketing solutions to simplify your marketing activities such as social media marketing, customized website and online delivery platform creation for your restaurant business, and much more. This will give you much-needed exposure to your business, and soon your customer base will grow.

Final verdict

Opening a food truck business might seem overwhelming at times. But, in reality, it is one of the easiest business models to set up. Follow these easy steps and build a successful food truck business for yourself.

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How to start a food truck business in India? [Business Plan]

Starting a food truck business in India has become popular lately in the restaurant industry. This business gives the business owners, access to a variety of locations, and also the initial investment is much lower than a stationary restaurant.

Aroon Narula, started the concept of food trucks in India in 1976. Since then, the industry has grown considerably. The food truck business in India is growing at a rate of 8.4 percent annually. So, this is the best time for anyone to start a food truck business in India.

This article talks everything about how to start a food truck business in India, what is the food truck cost in India, is the business idea profitable, what should be your food truck business plan in India , and more.

Is the food truck business profitable in India?

The simple answer is yes. A food truck in India can easily earn Rs 35,000-40,000 per day. In India, food truck owners earn up to 2-3 lakhs, and even more during festive seasons.

You might be wondering now what about the initial investment? What is the food truck cost in India? The initial investment for a food truck would be around 8-10 lakhs. The investment can be recovered with a few months of good business.

How to start a food truck business in India?

Food truck business plan in india.

The first thing you need to do is make a business plan. To make a food truck business plan, you need to decide what type of food you want to sell. Food trucks are popular because they provide customers with high-quality, affordable cuisine. Your options include:

• Fast-food – This is where the customer takes their own food (burgers, sandwiches) or orders them from the menu at your truck right then and there.
• Drive-thru – In this case, people order their meals ahead of time so that when they arrive at your location, all they have to do is drive through and pick up their order on the way out again!

After you decide the type of food you want to serve, dive into other aspects of the business. Here is a step-by-step guide on making a food truck business plan and starting your food truck business in India-

Decide your food truck theme.

You’ll want to choose a theme that is relevant to your location, target audience, and skill set. You also want to consider whether you have the budget for it. If so, great! The biggest hurdle in starting any business is getting people interested in what you’re doing. Once they see how tasty your food is and how much better than other trucks’ fare, they’ll be hooked!

The most effective way to do this is by having a unique menu with something that can’t be found anywhere else. This will help differentiate you from other restaurants on the street that might already have established identities as well as their own loyal customers who frequent them regularly during lunch hours each day.

Also, read – What is Menu Engineering?

Get your paperwork in order.

You will need a business license, food license, and health license to run your food truck business. You will also need vehicle registration, commercial tax registration, and a bank account for the same purpose.

You must also get your insurance policy in place before starting up because it is mandatory for every business owner to have some form of coverage against any kind of loss or damage caused by his/her employees or customers during their operations (e-commerce firms are exempt from this requirement).

Also, check – What licenses are needed to start a restaurant in India?

Choose the right location

Choose a street that doesn’t have too many comparable food sellers nearby, has a steady flow of traffic to attract huge crowds, and has places with young professionals and students nearby. Furthermore, truck parking should be done in such a way that it does not impede commuters while remaining visible to the public.

Source ingredients and equipment

When you’re buying your equipment and ingredients, the first thing to do is get a list of local suppliers. Buy from them instead of online or at big-box stores like Amazon because they’ll give you better deals and service.

If you want to buy used equipment, ask around in the community or on Facebook groups for recommendations on places where people might be selling their old stuff. You can also find used trucks online by searching through Facebook Marketplace listings or Craigslist ads looking for “food truck” options near your area. Buying wholesale goods is another way to save money on initial investment costs—you’ll probably pay less than if you bought all new equipment from scratch!

Finally, don’t forget about bulk discounts—you can often get better deals when purchasing larger quantities than smaller ones; these savings add up quickly over time as long as one item doesn’t end up costing more than others do.

Launch your food truck

Now that you’ve established your business and have everything ready, it’s time to launch your food truck. You’ll need to create a marketing plan, social media strategy , and website before taking the next steps. A good first step is to have a presence in the local food truck community (like Facebook groups). Also, consider connecting with local bloggers who write about new businesses in your area so they can review your services when they’re available!

POS software for Food Truck

A lot of restaurants keep track of their data using point of sale software . POS software stores data about repeat orders, inventory, sales, etc. So, having POS system in your food truck business is recommended to keep all the data safe. POS software can be used to punch-in orders, print KOT s, print receipts, and manage the customer database. Investment in good food truck POS software is definitely worth it.

Also, check – What is POS Machine & How it Works?

Don’t forget to market your business

• Social media – Facebook and Twitter are the most popular channels. You can use these to announce events, post pictures of your food trucks, and interact with customers.
• Online reviews – If you want your business to succeed, it’s important to get as many positive reviews as possible. Find people to review your food and the experience they have at your food truck. This will help you attract more clients for your business.
• Flyers – Print out flyers that talk about your food truck and paste them in different places.

With minimal investment, you can start a successful food truck business in India by following this guide.

Benefits of opening a Food Truck

Here are some benefits of opening a food truck that you should know.

● It involves relatively low operating costs.

Aside from lower investment in food trucks, they also have a lower operating cost than running a restaurant. When a person opens a restaurant, they must invest in various expensive utilities and staff, such as cashiers, cooks, cleaners, kitchen managers, servers, and more. Restaurant owners also have to pay property tax or monthly rentals. Other costs may also include the operating costs of a restaurant.

On the other hand, running a food truck has limited costs due to limited ingredients, gas, and a small staff. Opening a food truck also saves you from repair costs as it needs little maintenance.

● You can experiment with food trucks at a specific location.

There is no guarantee that a restaurant will rise or die at a certain location. Many new restaurants shut down before their first year because of poor locations and high rentals. Opening a food truck, on the other hand, allows you to keep your business in multiple locations. If your services don’t seem to work well at a certain location, you can change your business location and see if your business fits the location. When you own a food truck, you can add new recipes, change the prices, and change the menu to suit your needs. It will enable you to be more adaptable and keep your business running.

● It attracts more customers.

Everyone knows that food trucks offer quality food at lower prices than restaurants. Hence, it attracts customers who want delicious, quality meals within their budget. Another thing that attracts more customers is that food trucks ensure the health and hygiene of their food. They offer safer and healthier meals than street food. Many people are concerned about their health and avoid eating street food. These people are switching to healthier alternatives like food trucks and small restaurants instead of eating at street vendors.

● It doesn’t require much staff.

Food trucks allow only limited staff; hence, they are smaller than restaurants. Also, food trucks are known for their specialty dishes and don’t offer the range of cuisines that a restaurant may offer. It helps food trucks cut costs by hiring multiple cooks and buying kitchen equipment. Food trucks also don’t require a cleaner or server, as they offer only fast food and takeaway.

● Explore more opportunities for extra income

Apart from daily operations, food truck owners can get into multiple business events to make some profit. Food trucks provide potential catering opportunities because they can move to any location and serve their food. You can offer to bring food to office parties, weddings, birthdays, and local festivals, among other things.

● You can build a brand with a food truck.

A food truck is a commercial kitchen on wheels that is mobile. It saves you from spending money on advertisements. Food trucks have advertising banners that introduce your brand to people. Nowadays, thanks to social media, anything can get popular in no time. Once your brand becomes popular, more distant customers will come to you, and you will also get a chance to franchise your truck.

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Food Truck Business Plan: How to start it in India

What is a Food Truck?

Market research, concept and cuisine, selection of vehicle, appropriate location, business structure, procurement of raw materials and equipment, obtaining license & permits, marketing & promotion, competitor analysis, hygiene and environmental sustainability, cost of starting a food truck business in india.

In a country like India where diverse culinary cravings meet bustling streets, venturing into the world of food trucks can be an exciting and lucrative endeavor. Food trucks are like moving restaurants that have a kitchen-like setting inside them. Therefore, they can be parked or set up anywhere unlike conventional restaurants. However, one needs to strategically design the business plan for a food truck that includes decision-making regarding vehicle, location, funding, etc. In this article, we will understand how to start a food truck business in India and what is the cost required for the same. 

A food truck is like a moving restaurant, serving a variety of foods and drinks to customers across various locations. These trucks are equipped with cooking appliances and kitchen amenities, allowing you to prepare and serve food directly from the vehicle, wherever it’s parked or set up. 

Read More: Food Truck Business in India: Meaning, Benefits, Ideas and Challenges

Food Truck Business Plan

It is crucial for entrepreneurs who are willing to start their food truck business to conduct thorough market research and analysis specific to their target locations, customer preferences, and competitive landscape. This enables them to make informed decisions and capitalize on the potential of the food truck business. 

A food truck business plan should include the following considerations – 

Conducting market research is the first step that you need to take before starting any business. Therefore, if you are willing to start a food truck business, conduct market research and identify the opportunities and threats in the market. Also, find out the market size and the demographics that play an important role like age group, income level, preference of customers, etc. 

Accordingly, decide your target market i.e., the section of the market that you will serve with your products. 

This is one of the most important considerations of a food truck business plan. Once you have decided on your target market, you need to develop a unique concept to best serve the needs of the customers. For example, you can start a food truck that offers seasonal food to customers, this will also ensure that you have customers all around the year. 

It also includes decisions regarding the cuisine of food that you will serve like Indian, Chinese, Mexican, etc. 

The vehicle that you should select for your food truck business depends on several factors. Primarily, it depends on the variety of food that you are offering. If you are planning to serve different cuisines together on your food truck, then you should buy a big vehicle, otherwise medium-sized vehicle can be used. The cost of such trucks ranges between Rs. 8 – 10 lakhs. 

However, if you want to save costs, you can use an old truck. In that case, you must incur repair charges and fit in the necessary equipment. It will cost around Rs. 4-5 lakhs. In any case, the built-up area of the truck should be suitable for the cooking set-up. 

The location of the food truck can be the deciding factor for the success of your business. Therefore, you should carefully select the location considering the local permissions required, the presence of competitors in the area (if any), consumer footfall, surroundings, etc. 

In simple words, the location of the food truck should be a place that is visited by lots of people during the day. 

There is no ‘one-size-fits-all’ business structure. You have to choose the most suitable one out of various options like Sole Proprietorship , Partnership , Limited Liability Partnership (LLP) , Company , etc. based on the scale of operations on which you are planning to do business, the control that you are willing to share, etc. 

For instance, if you want to do a food truck business on a small scale without sharing the control with anyone, then you can operate as a sole proprietor. However, if you want to collaborate with someone, then you can open a partnership firm or a company. 

The success of your food truck business depends heavily on its branding. Apart from having a logo, you need to develop an identity of your brand in the customer’s mind. Your branding should appeal to your target audience, from a catchy and memorable truck name to a visually appealing design that matches your cuisine and style. 

Building consumer loyalty and awareness through consistent branding across menus, and social media will ultimately fuel the expansion of your food truck business.

Arranging finances is another important consideration for any business. Therefore, consider the different sources from where you can raise funds like you can obtain loan from banks and financial institutions, borrow money from family or friends, and can opt for crowdfunding, etc. 

Moreover, if your business idea or concept is unique, you can get funds from venture capitalists or angel investors as well. Also, consider the cost of obtaining such funds. 

For setting up the kitchen inside the food truck, you need several equipment such as a mixer, microwave, juicer, refrigerator, burner, griller, exhaust, etc. Therefore, you need to make a plan as to how you are going to acquire them, whether you will buy new equipment or acquire old ones. On average, buying all such equipment costs around Rs. 2 lakhs. 

In addition, you need to decide the interval for buying raw materials and the stock of raw materials that you will maintain at a time. It is advisable to decide the frequency of raw material ordering based on their nature. For example, if you are planning to serve fruit juices, then you need to buy raw materials frequently to ensure that you serve fresh juices to your customers. 

There is no specific law that governs the food truck business in India. However, it is advisable to obtain the following licenses and permits for the smooth conduct of business – 

• FSSAI License  
• Shops & Establishment License 
• Vehicle License 
• Fire Safety Certificate
• No-Objection Certificate from Municipal Body, etc. 

A staff of 4-5 persons is sufficient for a food truck. One person is required to take the order from customers and collect the payment. A minimum of two persons shall be engaged in food preparation and if you are planning to give the option of home delivery to customers, then two delivery persons shall be hired. 

In addition, you can get a uniform designed for your staff with your brand name and logo on it. It helps in gaining the trust of customers. 

To monitor the sales and growth of the business, it is always advisable to maintain records. Therefore, you need to license Point-of-Sales (POS) software that enables you to generate bills and maintain records of transactions. Many companies in the market give licenses to POS software and it costs between Rs. 3,000 – Rs. 40,000.  

Developing a competitive pricing structure is another important decision in a business plan. In order to maintain profitability without sacrificing quality, take into account the cost of the materials, the cost of preparation, and operational costs. 

Further, market analysis, in particular competitive analysis, helps in determining competitive pricing that appeals to the target market. 

For marketing and promotion of your food truck business, you can adopt various strategies. As the customers of a food truck are generally people belonging to a young age group, you should build a digital presence which mainly includes social media marketing. You can run contests on social media and distribute food coupons to attract customers initially. 

In addition, you can distribute pamphlets in the nearby area as the majority of the customers who visit food trucks are people who live in the local area around where the food truck is set up. 

Risk management is essential for all businesses irrespective of their size, nature, type, etc. Therefore, to mitigate the risk of unforeseen circumstances, it is advisable to obtain insurance for food trucks. 

A business plan is incomplete without a thorough analysis of what the competitors are doing. Competitor analysis helps in – 

• Identifying the gaps in the market;
• Deciding prices of products or services;
• Anticipating risks and challenges, etc. 

Therefore, you should first identify your competitors in the market and then assess their strengths and weaknesses to formulate your strategy accordingly. 

Other factors that demand consideration while setting up a food truck business are hygiene and environmental sustainability. It is necessary to maintain hygiene inside and around the food truck. In addition, you should properly plan how you will discharge the waste that is generated so that it does not lead to pollution. 

Now that we have understood what are the requirements for starting a food truck, let us find out the total cost of setting up a food truck in India. 

The following table shows the estimated cost of starting a food truck business in India – 

In conclusion, we can say that the combination of culinary passion, strategic planning, and entrepreneurial spirit can pave the way for success in the food truck business. By meticulously crafting your food truck business plan, from conceptualization to execution, you will be well-positioned to successfully handle the ever-changing environment of operating a food truck business.

Chandan Todi

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How to Start a Food Truck Business in India?

• Post author: Sumitha
• Post published: November 17, 2023
• Post category: Business Tips

Starting a Food Truck Business in India

Starting a food truck business in India is an exciting venture that combines your passion for food with the thrill of entrepreneurship. The country’s diverse culinary landscape and the growing street food trend make it an ideal market for mobile food businesses . However, navigating the launching and running of a successful food truck requires careful planning and execution. In this comprehensive guide, we’ll walk you through the essential steps to kickstart your food truck business in India.

1. Research and Conceptualization

Before you hit the streets with your food truck , conduct thorough research to understand the local food scene, target audience, and potential competitors. Identify the popular food items in the region and assess the demand for diverse cuisines. Additionally, consider your personal culinary expertise and preferences when conceptualizing your food truck menu. A unique and appealing menu can set your business apart and attract a loyal customer base.

2. Create a Business Plan

A well-thought-out business plan is crucial for the success of any venture. Outline your business goals, target market, budget, and revenue projections. Include details about your menu, pricing strategy, and marketing plan. A solid business plan will not only serve as a roadmap for your food truck but also be instrumental in attracting investors or securing loans if needed.

3. Legal Requirements and Permits

To operate a food truck in India, you must comply with various legal requirements and obtain the necessary permits. Register your business with the appropriate authorities, such as the Food Safety and Standards Authority of India ( FSSAI ), and obtain a food license. Check with local municipal authorities for permits related to parking and vending in specific areas. It’s crucial to have all the required documentation in place to avoid legal issues that could jeopardize your business.

4. Choose the Right Location

Selecting the right location is critical for the success of your food truck. Consider factors such as foot traffic, proximity to offices or residential areas, and local events. Identify popular food truck spots and assess the competition in those areas. Additionally, collaborate with event organizers to participate in festivals, markets, and other events that can provide exposure and attract a diverse customer base.

5. Set Up Your Food Truck

Invest in a well-designed and functional food truck that meets all safety and hygiene standards. Collaborate with a reputable vehicle modification service to customize your truck according to your menu requirements. Ensure that the kitchen layout is efficient for food preparation and adheres to food safety regulations. Equip your truck with high-quality cooking appliances, storage facilities, and a clean water supply.

6. Marketing and Branding

Create a strong brand identity for your food truck, including a memorable name, logo, and branding elements. Leverage social media platforms to create anticipation and buzz before your launch. Share behind-the-scenes glimpses of your culinary creations, engage with your audience, and announce your launch date. Consider offering promotions or discounts to attract the first wave of customers and encourage word-of-mouth marketing.

7. Build an Online Presence

In the digital age, having a strong online presence is essential for business success. Create a user-friendly website that showcases your menu, location schedule, and contact information. Utilize social media platforms such as Instagram, Facebook, and Twitter to connect with your audience, share updates, and post mouth-watering images of your dishes. Encourage customers to leave reviews and testimonials to build credibility and attract new customers.

8. Pricing Strategy

Determine a competitive yet profitable pricing strategy for your menu items. Consider factors such as ingredient costs, preparation time, and local market prices. Additionally, monitor customer feedback and sales data to adjust your pricing strategy if necessary. Offering combo deals or loyalty programs can also incentivize repeat business.

9. Focus on Quality and Consistency

Consistency in both taste and quality is crucial for building a loyal customer base. Train your staff to adhere to standardized recipes and cooking methods to ensure that every dish meets your brand’s standards. Regularly assess customer feedback and make necessary adjustments to improve your offerings. Consistency will contribute to positive word-of-mouth and repeat business.

10. Adapting to Trends and Seasons

Stay attuned to food trends and adapt your menu accordingly. Introduce seasonal specials or themed items to keep your offerings fresh and exciting. Be open to experimenting with new flavours and cuisines based on customer preferences. By staying flexible and responsive to changing trends, you’ll keep your food truck business dynamic and appealing to a broad audience.

11. Customer Engagement and Feedback

Engage with your customers to build a sense of community around your food truck. Encourage them to share their experiences on social media, and consider organizing contests or giveaways to increase interaction. Actively seek customer feedback through surveys or comment cards to identify areas for improvement and address any concerns promptly. A satisfied and engaged customer base can become your brand ambassadors, driving new business through positive recommendations.

12. Financial Management

Maintain a meticulous record of your finances to ensure the financial health of your food truck business. Track expenses, revenue, and profits regularly. Consider investing in accounting software to streamline financial processes and make informed decisions. Monitor your budget closely, and be prepared to make adjustments as needed to ensure the sustainability and growth of your business.

Licenses Required for Starting Food Truck Business in India

Starting a food truck business in India involves obtaining several licenses to comply with legal regulations. The specific licenses required may vary slightly depending on the location and state regulations, so it’s advisable to check with local authorities for precise information. However, here are some common licenses you may need:

1. Food Safety and Standards Authority of India ( FSSAI ) License: This is a mandatory license for all food businesses in India, including food trucks. It ensures that the food sold is of the prescribed quality and safe for consumption.

2. Municipal Corporation Health License: You may need to obtain a health license from the local Municipal Corporation or Health Department to ensure that your food truck complies with health and hygiene standards.

3. Police Eating House License: In some states, you may need a Police Eating House License, which is issued by the local police department. It is a regulatory measure to maintain law and order.

4. Trade License: A trade license from the local municipal corporation is generally required to operate a business legally. It ensures that the business is carried out in a safe and healthy environment.

5. Shop and Establishment Act Registration : Registering under the Shops and Establishments Act is necessary for businesses operating within a specific jurisdiction. It covers aspects like working hours, holidays, and employment conditions.

6. NOC from the Fire Department: Depending on the size and nature of your food truck, you may need a No Objection Certificate (NOC) from the local fire department to ensure fire safety compliance.

7. Vehicle License and Fitness Certificate: Ensure that your food truck is registered as a commercial vehicle and has a valid fitness certificate.

8. GST Registration : If your projected turnover exceeds the threshold limit, you need to register for Goods and Services Tax (GST) as per the GST Act.

9. PAN Card: Obtain a PAN card for your business. It is essential for various financial transactions and compliance.

10. Insurance: Consider getting insurance coverage for your food truck, including vehicle insurance and liability insurance.

How does Kanakkupillai help start a food truck business in India?

• Business Registration : These services can help you register your food truck business entity. This includes obtaining necessary licenses and registrations like the FSSAI, municipal health, and other local permits.
• Legal Compliance: Kanakkupillai may assist in ensuring that your food truck business complies with all relevant laws and regulations. This involves staying up-to-date with changes in regulations and adjusting your business practices accordingly.
• Documentation Assistance: They may provide support in preparing and submitting the required documents for obtaining licenses, permits, and registrations. This can save you time and ensure accuracy in the application process.
• GST Registration: Assistance with Goods and Services Tax (GST) registration, if applicable, based on your business turnover.
• Consultation Services: Consultation on legal and regulatory matters related to starting and running a food truck business in India.
• Other Business Services: We offer additional services such as business advisory, accounting, and tax-related services to help you manage your food truck business more efficiently.
• Support in Obtaining NOCs: Assistance in obtaining No Objection Certificates (NOCs) from relevant authorities, such as the police department and fire department.

Starting a food truck business in India can be rewarding, combining your passion for food with the thrill of entrepreneurship. By conducting thorough research, creating a solid business plan, and navigating the legal requirements, you can set a strong foundation for success. Choosing the right location, investing in a well-equipped food truck, and implementing effective marketing strategies will help you attract customers and build a loyal following. Focus on quality, consistency, and customer engagement to ensure your food truck business’s long-term success and sustainability in the vibrant and diverse Indian market.

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Cost Break Up of Running the Truck

• Raw materials, packaging material, cylinder, electricity, etc: 25% COGS
• Staff salaries, accommodation, food for staff: 30%
• Rent of base kitchen rent and location: 15%
• Equipment and vehicle repair and maintenance: 10% (fitness/permits/insurance, and other wear and tear)

Legal Permits

• Employer Identification Number: The Revenue department uses this number to recognise your business and collect the relevant taxes from you, and employees.
• FSSAI License: Needed only during registration, the license is needed if your turnover crosses Rs 12 lakh.
• Business License: This is needed to run a food business. Depending on the city and state, and scope of services given, you may be charged a portion of your total sales or an annual fee, along with the license fee.
• Vehicle License: You will require a truck and driver license. Depending on the width and weight of the vehicle, some states may need a commercial driver’s license to run the vehicle.
• Seller’s Permit: In some states, food truck owners require you to apply for a seller’s permit so you can buy food and other goods at wholesale prices without paying sales tax.
• Health Department Permit: The inspection and approval of your local health department will check if the quality of the food you serve is being maintained and under hygienic conditions.
• Fire Certificates: The fire department will inspect your food truck if you’re practising cooking equipment on board. Fire Department
• NOC for the kitchen is needed if it is over 90 sq meters in area.
• Vehicle permits and fitness: Most of these have to be renewed yearly.
• GST registration: This is needed once the turnover crosses Rs 20 lakhs

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How to Start a Food Truck Business in India – Complete Guide

Do you want to know how to start a food truck business in India? Do you want to know about the plan, profitability, design, and promotion? If YES, you have come to the right place. Find in this post, a detailed step-by-step food truck business plan.

Table of Contents

What is a Food Truck Business?

A food truck business is a mobile venture that offers culinary experience directly to customers on the streets. Unlike traditional brick-and-mortar restaurants , food trucks are on wheels, allowing them to navigate different locations and cater to diverse audiences. This unique business model has gained popularity globally for its flexibility, creativity, and ability to serve a wide range of delicious dishes.

Food trucks are equipped with a kitchen and serving area, mounted on a vehicle for mobility. They often specialize in a specific cuisine or offer a diverse menu to cater to varied tastes. Food trucks operate on streets, at events, near offices, or in busy areas where foot traffic is high.

Is Food Truck Business Profitable in India?

Starting a food truck business in India can be a lucrative venture, tapping into the growing demand for on-the-go and diverse culinary experiences. While profitability depends on various factors such as location, menu, and operational efficiency, let’s explore some data points to understand the potential earnings.

Some of the key factors influencing profitability are location, menu pricing, operating costs, marketing costs, and average daily sales volume.

Successful food trucks in India can achieve daily sales ranging from INR 8,000 to INR 20,000 or more, depending on location and menu popularity. Considering an average daily sales figure of INR 15,000, monthly revenue can be around INR 4,50,000. Profit margins can vary, but a well-managed food truck business might achieve a net profit margin of 15% to 25%.

This business is a lot of fun to run. However, to be successful in this business you need to put in effort and dedication. If you are passionately looking at building a food truck business, take a look at the following steps mentioned below.

14 Steps to Follow to Start a Food Truck Business

1. market research .

Before starting the food truck business it is important to have market research for the locality and food culture of the place you want to cater to. You need to study the food culture of your target consumers. As the mobile food truck business is a capital-intensive business you need to be more careful about the proper approach and operating procedures.

2. Create a Food Truck Business Plan

After the market research create a detailed business plan for your mobile food truck business. You will need to determine how many vehicles you will initiate the venture. Fix long-term and short-term goals with a mission statement. Fix your promotional strategy. Calculate the startup budget with expected revenue return.

In starting a mobile food truck business you may have tied up with local restaurants and started to sell their products from your mobile cart. After getting a sufficient customer base and brand popularity you can think of your own cooked food.

3. Choosing the Right Food Truck or Commercial Vehicle

Selecting the right food truck or commercial vehicle is a critical decision that can significantly impact the success of your mobile food business. Here’s a guide to help you make an informed choice:

⇒ Determine Your Business Needs

Identify the specific needs of your food business. Consider the type of cuisine you’ll be serving, the equipment required, and the space needed for food preparation. Your chosen vehicle should align with these requirements.

⇒ New or Used?

Decide whether you want to invest in a new or used vehicle. While a new truck may offer the latest features and technology, a used one can be a cost-effective option. Ensure that a used vehicle has been well-maintained and thoroughly inspected.

⇒ Vehicle Size and Layout

Choose a vehicle size that accommodates your kitchen equipment and provides ample space for your staff to work comfortably. The layout should be designed for efficiency, ensuring a smooth flow of operations from food preparation to serving.

⇒ Kitchen Equipment Compatibility

Check if the vehicle’s kitchen layout matches the equipment you plan to install. Consider the power requirements of your appliances and ensure the vehicle can support them. Customizing the interior to fit your equipment may be necessary.

⇒ Compliance with Regulations

Verify that the chosen vehicle complies with local health and safety regulations for mobile food businesses. This includes having the necessary permits and certifications. Compliance is crucial for both legal and operational reasons.

⇒ Fuel Efficiency and Maintenance

Opt for a vehicle with good fuel efficiency to minimize operational costs. Regular maintenance is essential for the longevity of the vehicle. Consider the availability of spare parts and reliable service providers in your area.

⇒ Budget Considerations

Set a realistic budget for acquiring and customizing the food truck. Include costs for equipment, licensing, permits, and any necessary renovations. Be mindful of your budget constraints while ensuring you get a vehicle that meets your operational needs.

⇒ Brand and Model Reputation

Research the reputation of different brands and models in the market. Seek reviews from other food truck owners and assess factors like durability, reliability, and ease of customization. A reputable brand can contribute to the long-term success of your business.

⇒ Insurance Coverage

Ensure that the chosen vehicle can be adequately insured. Look for insurance policies that cover liabilities, damages, and theft. Insurance is a crucial aspect of protecting your investment and ensuring financial security.

⇒ Test Drive and Inspection

Before finalizing the purchase, conduct a thorough inspection of the vehicle. Test drive it to assess its performance on the road. Check for any signs of wear and tear, and have a mechanic inspect the engine and other critical components.

4. Cost of Food Truck Vehicles in India

A)  new food truck:.

• Average Cost: The cost of a new food truck in India typically ranges from ₹8 lakhs to ₹30 lakhs or more. Prices vary based on customization, size, and additional features.
• Factors Affecting Cost: Considerations include kitchen equipment, vehicle size, and the extent of customization required.

b) Used Food Truck:

• Average Cost: A used food truck can cost between ₹5 lakhs to ₹20 lakhs, depending on factors like age, condition, and any existing customizations.
• Considerations: Ensure thorough inspection, check maintenance records, and assess potential renovation costs.

Some of the popular food truck vehicle brands in India:

• Tata Motors:   Tata Ace and Tata 407 are commonly used for small to medium-sized food trucks.
• Mahindra: Mahindra Bolero and Mahindra Supro are preferred choices for food truck entrepreneurs.
• Eicher: Eicher Pro series
• Ashok Leyland: Ashok Leyland Partner and Ashok Leyland Guru
• Force Motors: Force Traveller is frequently converted into compact food trucks.
• Piaggio: Piaggio Ape series
• Swaraj Mazda: Swaraj Mazda Super and Swaraj Mazda Elite are used for food truck conversions.
• BharatBenz: BharatBenz 914 and BharatBenz 1217 are preferred for food truck customization.

5. Food Truck License and Registration

Starting a food truck business in India requires complying with various licenses and permits to ensure legality and adherence to health and safety standards. Here’s a comprehensive guide to help you navigate the regulatory landscape:

⇒ FSSAI License

The Food Safety and Standards Authority of India (FSSAI) license is mandatory for any food business, including food trucks. Apply for the FSSAI license through the official website. Provide necessary documents such as identity proof, address proof, and a food safety management plan. The license is typically valid for 1 to 5 years, depending on your preference.

⇒ Municipal Health License

Local municipal health departments issue this license to ensure that your food truck complies with hygiene and sanitation standards. Contact the local health department or municipal corporation office to understand the application process. You may need to submit your FSSAI license, vehicle details, and a site plan. Renew this license annually.

⇒ Police Eating House License

Some cities may require a Police Eating House License to operate a food business. Check with the local police department or licensing authority to understand the specific requirements. Provide details about your food truck, business plan, and security measures. Renew this license annually.

⇒ Fire Department No Objection Certificate (NOC)

This certificate ensures that your food truck is compliant with fire safety standards. Approach the local fire department to inspect your food truck. Implement necessary fire safety measures as advised. Renew the NOC periodically as required.

⇒ Vehicle Fitness Certificate

This certificate verifies the roadworthiness and safety of your food truck. Visit the Regional Transport Office (RTO) and submit necessary vehicle documents for inspection. Ensure that your food truck meets pollution control norms. Renew this certificate periodically, usually every year.

⇒ Trade License

A trade license is a municipal permit that legalizes your food business within a specific jurisdiction. Apply for a trade license from the local municipal corporation. Submit documents such as proof of identity, address, and property ownership or rental agreement. Renew this license annually.

⇒ GST Registration

If your projected annual turnover exceeds the GST threshold, you must register for Goods and Services Tax (GST). Register for GST online through the official portal. Provide required documents, including PAN, proof of address, and bank details. Continuous renewal is not required; however, ensures compliance with GST regulations.

⇒ Shop and Establishment Act Registration

This shop and establishment registration is necessary to regulate conditions of work and employment in commercial establishments. Apply at the local labour department or online, providing details about your food truck business, ownership, and employees. Renew this registration periodically, usually every year.

6. Food Truck Location

Selecting the right location for your food truck in India is a critical decision that significantly influences your business’s success. A strategic and well-thought-out location can attract a steady flow of customers and enhance your brand visibility.

Understand Your Target Audience

Analyze the demographics of the area to ensure it aligns with your target customer base. Consider factors like age, income levels, and preferences. Identify areas with high foot traffic, such as commercial districts, markets, and popular hangout spots.

⇒ Research Local Regulations

Check local regulations and permit requirements for operating a food truck. Different cities may have specific rules governing mobile food businesses. Ensure compliance with zoning laws to avoid legal issues. Some areas may have restrictions on where food trucks can operate.

⇒ Scout Popular Food Truck Hubs

Explore existing food truck hubs or clusters in the city. These areas often attract food enthusiasts, creating a favourable environment for your business. Evaluate the presence of competitors in the area. While competition can be healthy, ensure ample demand to support multiple food trucks.

⇒ Consider Events and Festivals

Participate in cultural events, festivals, and seasonal markets where footfall is naturally high. These occasions can provide exposure and attract diverse customers. Establish connections with event organizers to secure spots at popular gatherings. This can be a lucrative avenue for increased sales.

⇒ Proximity to Business Centers

Position your food truck near business centers, corporate offices, and IT parks. Professionals working in these areas often seek convenient and quick dining options. Capitalize on the lunchtime rush by strategically parking near office complexes during lunch hours.

⇒ Explore College Campuses

Consider locations near college campuses to tap into the student population. Colleges are often vibrant hubs with students looking for affordable, tasty food options. Stay informed about college events, fests, and cultural programs, as these can draw large crowds.

⇒ Collaborate with Local Businesses

Collaborate with local businesses, such as cafes, breweries, or retail outlets, to park your food truck in their vicinity. This can create a symbiotic relationship and expand your customer base.

⇒ Leverage Social Media and Reviews

Leverage social media platforms to gauge popular food trends and locations. Engage with your audience to understand their preferences. Pay attention to customer reviews and feedback on food delivery apps. Identify areas with a demand for specific cuisines.

⇒ Conduct Trial Runs

Before committing to a long-term spot, conduct trial runs in different locations. Observe customer response, sales, and overall feasibility. Interact with customers to gather feedback on the location. Positive feedback and repeat customers indicate a favourable spot.

⇒ Evaluate Accessibility and Parking

Choose locations with easy accessibility for both pedestrians and vehicles. Ensure that potential customers can reach your food truck without hassle. Be aware of parking regulations and availability. A secure and legal parking space is crucial for the smooth operation of your business.

7. Source Raw Materials

Launching a successful food truck business in India requires meticulous planning, and one crucial aspect is sourcing high-quality raw materials. Here are some important tips for sourcing raw materials:

• Local Wholesale Markets: Explore local wholesale markets, such as Azadpur Mandi in Delhi or Russell Market in Bangalore, for fresh produce. These markets offer a wide variety of fruits, vegetables, and other staples. Develop relationships with suppliers in these markets to negotiate prices and ensure a steady supply of quality ingredients.
• Farmers’ Markets: Consider sourcing from farmers’ markets to access fresh and, in some cases, organic produce directly from local farmers. Be mindful of seasonal variations in availability and prices, adapting your menu accordingly.
• Online Wholesale Platforms: Explore online platforms like Udaan, Jumbotail, or Metro Cash & Carry for the convenience of ordering bulk quantities from the comfort of your kitchen. Take advantage of bulk discounts offered by these platforms to optimize your procurement costs.

8. Food Truck Equipment

Some of the basic equipment types and where to source are listed below:

• Commercial Kitchen Equipment Suppliers: Purchase major kitchen equipment, such as grills, fryers, and refrigerators, from authorized dealers or reputable manufacturers. Opt for suppliers offering warranty services and prompt maintenance to minimize downtime.
• Online B2B Platforms: Platforms like Amazon Business or Industrybuying.com provide a range of kitchen equipment. Compare prices and read reviews to make informed decisions. Explore bulk purchase options on these platforms to benefit from discounts.
• Local Dealers and Manufacturers: For specific or customized equipment, connect with local manufacturers or dealers who may offer personalized solutions. Schedule visits to their showrooms or manufacturing units to inspect the quality of equipment before making a purchase.
• Rental Services: Consider renting certain equipment, especially if you’re starting on a budget. This can be cost-effective in the initial stages. As your business grows, you can invest in permanent equipment.
• Second-Hand Markets: Explore second-hand markets or online platforms for pre-owned kitchen equipment. Ensure that the equipment is in good working condition. Negotiate prices and inquire about the equipment’s history before making a purchase.

9. Arrange Funds

Starting a food truck business in India requires careful financial planning to cover various expenses. Clearly outline your expected expenses and revenue projections. Specify the amount needed for the food truck, permits, licenses, equipment, and working capital. Some of the popular ways to fund a food truck business in India:

• Personal Savings
• Family and Friends
• Government Schemes
• Angel Investors
• Crowdfunding
• Vendor Financing
• Equipment Leasing

Read:   Best Personal Loan Apps in India for Instant Cash

10. Design the Outside of a Food Truck

This is an important part of a food truck business. Your food truck must look clean, attractive, and well-organized. It is better to hire a designer. Talk to him about your specific requirements and let him design a blueprint.

The food truck must have a specific storage area, cooking station, and serving area. Also, plan for the outside area of the truck. Decorate with your company name, logo, and attractive food images.

11. Menu Selection 

As in any restaurant business, menu selection is an important factor in the overall success of this venture. Select your menu according to the food habits of the people of the locality where you are starting the business. You will need to create menus that can be cooked with a simple process but deliver different attractive tastes.

You may keep some ready-to-eat foods like ice cream, cake, pastry, soft drinks, etc. Successful food truck business operators serve gourmet cuisine, delicacies from other countries, health foods, and speciality sweets like unique cupcakes and exclusive chocolates.

12. Hire Manpower

Running a successful food truck business requires a well-organized team to handle various tasks efficiently. Here’s a breakdown of the essential roles and the manpower required for your food truck:

a) Chef/Cook

Responsibilities:

• Food preparation and cooking.
• Menu planning and innovation.

b) Kitchen Assistants

• Assisting the chef in food preparation.
• Maintaining kitchen cleanliness.

c) Serving Staff

• Taking customer orders.
• Handling transactions.
• Serving food to customers.
• Managing cash transactions.
• Handling billing and receipts.
• Operating the food truck.
• Ensuring timely arrival at designated locations.

f) Cleaner/Dishwasher

• Cleaning utensils and equipment.
• Maintaining overall cleanliness.

g) Manager/Owner

• Overseeing overall operations.
• Handling logistics and scheduling.
• Managing finances and inventory.

It is advisable to procure uniforms for your employees. It not only builds brand value but also creates confidence in customers to have food from your food cart.

13. Buy POS Software

Choosing the right POS software for your food truck business is a critical decision that can impact your daily operations and customer satisfaction. Evaluate your specific needs and consider the scalability and features offered by different POS solutions before making a final decision

Key POS software options for food trucks in India:

• Zomato Base
• HDPOS Smart
• eZee BurrP!

14. Promotion for Food Truck Business

Good food and the right service with a smile are very important aspects of a mobile food truck business. Choose a catchy name for your business expressing what you sell in a meaningful manner. Make an internet presence for your mobile food truck business. Creating a website is a must nowadays. Check our guide to create a website of your own or check the best e-commerce website builders if you want to create an online store.

On your website give all the menu details with price. Also, you can add some valued content about healthy food habits. Social media is now a useful tool for the mobile food business. You must have an account on Facebook and Twitter. These interactive social media will keep your customers updated about your happenings. You can also initiate a mobile application where people can check your real-time location, and menus, and can submit orders.

Frequently Asked Questions

Do i need special licenses to start a food truck.

Yes, several licenses are required, including a food license, health department permits, and a vehicle permit. It’s essential to comply with local municipal regulations.

What Types of Food Can I Serve in a Food Truck?

The type of food you can serve depends on your target audience and culinary expertise. Popular options include fast food, street food, snacks, and niche cuisines.

How Do I Choose the Right Location for My Food Truck?

Select locations with high footfall, such as busy streets, office areas, or popular markets. Consider local events, festivals, and fairs for additional opportunities.

How Can I Promote My Food Truck?

Utilize social media platforms for promotion. Engage with your audience, share appealing visuals of your dishes, and consider collaborations with influencers to boost visibility.

What Are the Operational Challenges of Running a Food Truck?

Operational challenges may include managing perishable ingredients, vehicle maintenance, fluctuating footfall, and adhering to health and safety standards.

Next What Business Research Team

The Editorial Staff at NextWhatBusiness is a team of Business Consultants having years of experience in small and medium-scale businesses.

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How To Start A Food Truck Business In India

Surabhi Guleria

• June 2, 2023
• 13 Min Read

Starting a food truck may look daunting at first, and it requires proper guidance to take the right first step. Here is our guide on how to start a food truck business in India to help you figure out the basics.

This article explains why launching a food truck business of your own, rather than owning a solitary restaurant, is a wiser option.

It is a complete walk-through of every stage involved, so let’s jump straight to it.

Benefits Of Running A Food Truck In India?

There are a lot of advantages in opening a food truck business in India, sometimes even more than an average business related to the food industry. Some of them are:

• Minimal risk, small investment : If you spend wisely, a food truck will cost you less than INR 10 lakhs making it a lucrative low investment Idea for anyone in India
• Limited resources needed : One of the major advantages of a food truck is its minimal reliance on materials. One could even begin with just a couple of things (costing you around Rs 4000-8000 per person).
• Can gain a lot of experience : This is an excellent place to begin if you want to quickly learn about the different activities associated with establishing a food business. You can review data analysis procedures, have a deeper understanding of client likes and inclinations, perform critical operational tasks, administer promotion and advertising, and so on.
• Catering at events : In addition to your regular services, you can try developing a couple of partnerships and serving at occasions such as corporate festivals. 

How To Start A Food Truck Business?

First and foremost, you must prepare a food truck business plan that will serve as a blueprint for your food truck’s potential development.

It’s reasonable to have concerns when launching a business, regardless of the size of it, hence why you should understand how to draft a business plan for your business.

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While having a food business in India may sound intimidating, the below steps will cover the basics of starting a Food Truck Business in India.

• Choosing the right vehicle 
• Investing in kitchen supplies and other raw materials
• Obtaining necessary licenses and permits 
• Hiring a competent workforce (if necessary)
• Identifying and installing a suitable POS software for your food truck
• Choosing a uniform for your employees
• Investing in marketing and advertising
• Calculating the start-up capital required 
• Miscellaneous

1. Choosing The Right Vehicle

The very first task would be to pick the appropriate truck or commercial automobile. You will have a commercial truck that is at least 18 feet in length, and a newer model could probably cost Rs 7-8 lakhs, depending on the suggested catalog, which is Italian and Continental.

However, if you want to minimize the expense of buying a vehicle, then you can start off with a second-hand truck, which would cost half as much as a brand new model. 

When purchasing an older commercial truck, however, make sure it has a valid fitness certificate, company registration papers , road tax receipt, and insurance coverage. 

It also should not be older than 5 years, since several state governments, local authorities land environmental organizations are contemplating banning 10-year-old commercial automobiles in multiple cities because of pollution and other environmental risks.

With an extra investment of around Rs 1 lakh, you can get your old second-hand truck modified and customized from various bodybuilder shops as per your requirements and to make it more fun.

So, minus the cost of cookware and other supplies, the overall cost of the finished vehicle (old) is Rs 5 lakhs.

This cost looks to be exorbitant when compared to the 450 sq ft QSR business, which rents for roughly Rs 40,000, but again the food truck expense would just be immaterial in the long term since there is little to no rent or any other type of charges to pay, depending on the location.

How To Choose The Right Location?

Always pick the street or neighborhood where there are not many identical food sellers. It should have a strong stream of traffic to bring a lot of people and should have institutions with a bunch of young students and professionals in the vicinity.

Truck parking must also be structured such that it is not bothersome for commuters while yet being noticeable.

Furthermore, it is preferable to purchase a modest commercial vehicle instead of a large heavy one because large trucks are not permitted in some places, notably Delhi, before 9:00 p.m.

Also Read: Some Small Business Ideas For Indians

2. Investing In Kitchen Supplies And Other Raw Materials

Microwave, juicer mixer, freezer, griller, steamer, working tables, stove, exhaust equipment, generator, or giant batteries along with an inverter are all included in the overall price of kitchen hardware, which is roughly Rs 3 lakhs.

It is preferable to get new equipment because much of it is electrical. You would be spared of the regular servicing price of the machinery because new items arrive with a one-year warranty.

Furthermore, if you pick your equipment wisely and evaluate which items may be purchased secondhand, you can save a good amount of money that you can spend on other important tasks.

Other than cookware, raw materials can be stored for a week at a price of nearly Rs 30,000.

Furthermore, it is recommended to store minimal raw material during the first few weeks in order to preserve the freshness of the inventory and to observe the sales trend before procuring more.

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3. obtaining necessary licenses and permits.

The stated set of papers necessary is not available anywhere precisely because there are no definite laws governing food trucks/restaurant business plans in India .

Nevertheless, you must obtain the below-mentioned permits for your food truck in order to operate lawfully as a restaurant:

• Fire Safety Certificate
• Shop and Establishment License
• NOC from RTO
• NOC from Municipal Corporation
• FSSAI Mobile Vendor’s License
• Kitchen Insurance
• GST Registration

The total expense of the document and licensing procedure might be around Rs 50,000. There are several consulting firms that can assist you with regard to licenses and other permits.

4. Hiring A Competent Workforce

In a food truck arrangement, a maximum of two chefs and one assistant are needed to maintain the full food truck’s activities.

Chefs might earn anywhere between Rs 13k and Rs 15k on average, while assistants can earn up to Rs 8000 on average.

You may engage two delivery people or collaborate with third-party transport and logistics that charge roughly Rs 40-50 per delivery if you wish to establish a delivery strategy for the vehicle.

Nevertheless, if you want to ensure a high standard of quality and leave a footprint in the foodservice industry, we recommend that you employ at least one delivery person who could also help you in procuring raw materials in the event of an emergency instead of relying on third-party logistics.

5. POS Software

Implementing reliable point of sale software that can preserve the safety of your data and provide accurate details regarding your inventory and sales is always a smart idea.

In today’s highly competitive environment, a solid POS could drastically affect your food business, like many establishments, including QSRs and other food enterprises, leverage consumer data to encourage repeat sales and obtain feedback.

An effective point of sale system might cost nearly Rs 24,000 per year or Rs 2000 per month.

6. Staff Uniform

A uniform lends an enterprise an overall brand feeling, that could enable you to earn higher levels of trust from your clientele.

A regular collar t-shirt will cost you at least roughly Rs 120, and because you only need five workers in this arrangement, two chefs jackets would set you back by approximately Rs 300, while the rest of the crew may get by with a t-shirt and a cap.

The overall price of all uniforms will be around Rs 6000 or Rs 7000.

Related: Other Business Ideas For People In Tamil Nadu

7. Marketing Of The Business

Food trucks, unlike QSRs, need fewer menus for circulation because their core operation is predicated on foot traffic rather than delivery.

To get the buzz up and going, the business owner can buy 15000 flyers at a price of nearly Rs 20000 and get a few billboards and posters put up in the adjacent target zone at a cost somewhere around Rs 10000.

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But nevertheless, in today’s information age, generating offline hype is no longer sufficient.

Maintaining a presence online is essential, as it will retain your customers and followers and keep your audience up to date on the whereabouts of a food truck every single day. It would allow you to develop a consistent inflow of consumers and develop your brand.

It can also be leveraged current followers to help distribute information about the food truck, such as by offering benefits or picking unique menu options. 

Besides that, keep records of local events and community functions and station the food truck near them.

Partnerships with event organizers, direct interactions with consumers, and giveaways such as t-shirts and flasks with the food truck logo may all help circulate the word about the mobile eatery.

We also recommend you list your website on various platforms like Swiggy , Zomato , AVCNET.ORG , etc which leads to more orders and honest customer reviews which help you in increasing your business’s quality and service.

8. Cost Of Starting A Food Truck

In India, the usual cost of setting up a food truck business is roughly ten lakhs. It varies significantly depending on the sort of automobile you choose and the kitchenware you own. The following is a cost breakdown for a food truck business in India:

9. Miscellaneous

With the exception of the materials described earlier, you will need two cell phones, a calculator, an attendance record, a daily book, and 2-3 large trash cans to maintain cleanliness and hygiene if you are thinking of launching a food truck business.

This type of business, unlike all the other food business modes, has its advantages and disadvantages, such as location, which is a challenge for those other food business types.

In a food truck business, the entrepreneur can choose the location depending on the market details and analysis, with no rent or lease to pay, no electricity charges, less investment needed, and minimal operating expenses.

On the other hand, this business is relatively risky due to the absence of a clear structure or operating rules, but if handled effectively and professionally, this format may be regarded as the ideal food format in respect of investment returns.

The original investment in a food truck is substantially greater than in a QSR, but the best part is that the total running cost is drastically lower in the long haul than in a QSR or fast food cafe.

Besides normal business, which requires at least Rs 8000-9000 sales figures on a daily basis, a food truck may also profit from other gatherings and catering. A simple event or catering assignment might bring in up to Rs 30,000 in a day.

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Lio is a workspace available over mobile applications that can be used to organize, present and preserve data in a neat and safe manner. It lets businesses tabulate and safeguard their accounts, employee information , customer data, etc.  

Lio is useful for businesses, especially small businesses because it provides an effective solution to handle huge volumes of data of different forms.

The capacity to quickly access data helps businesses to make more educated decisions. It is quite flexible. It enables users to retrieve data from a range of devices, including laptops, tablets, and smartphones.

Entrepreneurs can organize and categorize accessible data, allowing multiple authorized users to access the same information from various locations and in a number of ways to achieve various goals.

Lio is definitely for the win and using it for your business is only going to make your journey smooth and easy to track.

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Step 2: Create your account using your Phone Number or Email Id.

Verify the OTP and you are good to go.

Step 3 : Select a template in which you want to add your data.

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In India, the idea of a food truck business, or an eatery on wheels, is gathering steam among businessmen and customers.

The popularity of food trucks can be attributed to the fact that it is a less expensive option to establish a full restaurant.

Hopefully, this guide helped you in understanding how to plan a food truck business in India as well as an estimate of the investment required.

Frequently Asked Questions(FAQs)

Which licenses are required to start a food truck business in india.

These licenses are necessary to obtain before starting a food truck business in India:

– FSSAI License – Shop and establishment license – Approval from the municipality – Fire Saftey License – Vehicle License – GST Registration

How profitable is the food truck business in India?

Earnings per day might go as high as Rs 14,000 on a good day. The monthly income can be somewhere around Rs 4,20,000. So yeah, a food truck business is a highly profitable business for people in India.

Maintenance salaries and other expenses might drag the income down to Rs 3,00,000 per month.

Are food trucks legal in India?

Food trucks in India do not require a specific permit. Places where sellers provide meals to the public need authorization from the local municipal corporation. 

Is there a license required to sell homemade food in India?

Yes, you need to have a food license from the FSSAI to serve homemade food, but if you are operating on a small scale, you simply need to register.

Each FBO is needed to get an FSSAI Food License under the Food Safety and Security Act of 2006.

Why do some food trucks fail?

Food trucks fail for the exact reasons as restaurants do: an absence of strategy and financial support.

People have no understanding of how much effort is required and how little income is available.

They are prone to simply seeing the surface of a falsely attractive and lucrative lifestyle.

What is the cost to start a food truck?

The cost to start a food truck in India can vary depending on factors such as the type of truck, equipment, permits, and supplies, but generally ranges from 5-10 lakhs (INR).

जीएसटी r1 क्या है और इसे कैसे फाइल करें, जानें आसान तरीका

Trading Business Ideas in India: 8 Lucrative Options

Nice write-up. Learned so much about the food truck business.

Hello Bipasha,

I appreciate your warm words. Glad this article was beneficial for you.

Could you please recommend a few websites where I may buy food in bulk?

Hello Soumya,

Start by doing thorough local research. On the Internet, you can locate a wide variety of food options at websites like Food Service.com or Business.com, which provide directories of food and beverage companies.

I think this business is truly excellent. Can you please list a few pluses and minuses of the food truck business so that I may make a more informed decision?

Hello Neha,

Thank you for your kind words.

Here are some advantages of operating a food truck: There are many chances, you may design your own menu, and it’s less risky than starting a brick-and-mortar restaurant. The drawbacks include having to operate in a small area and following local zoning restrictions, having to pay for future repairs, and there being a lot of competition in this field. Do your homework and choose the options that are right for you.

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Starting Food Truck Business Plan (PDF)

Embarking on a food truck business presents an enticing opportunity for entrepreneurs and chefs alike. This venture is not just about serving delicious meals on wheels; it’s a profitable business model with attractive margins and a consistently high demand. In recent years, the food truck industry has seen a significant surge in popularity, carving out a substantial niche in the culinary world. These mobile eateries have become more than just a trend; they are a thriving sector in the food service industry, offering a unique combination of flexibility, creativity, and financial reward.

The food truck business has gradually escaped the stereotypes of decrepit vehicles filled with greasy junk food. Customers expect and demand more in terms of healthy options and the ambiance within the truck.  Moreover, the haute cuisine industry is getting in on the game and bringing nostalgia to the business. The upshot is that the food truck business model is thriving and going places. At the same time new entrants have to do their research well. They can no longer rely on cookie cutter models that have been worked and reworked in the past. The industry is always calling for something fresh and interesting. The food truck business is ideal if you do not want to be troubled by the bureaucracy of office space and full time stores. All you need is a carrier, exceptional cooking facilities, an imaginative chef and a sunny attitude. This article will outline how to start the food truck business, and the food truck business plan – PDF, Word and Excel.

Market Research

Before you go further along with the food truck business, market research must be your primary focus. Who do you intend to cater for? This question is your launch pad into ultimately coming up with a comprehensive marketing strategy for your food truck business. In fact, insights from your market research have ripple effects towards all other components in setting up the food truck business. You must appreciate the fact that you must niche which entails targeting a particular market. It’s not that easy to cater for the whole breadth of the market because that might be unsustainable due to high costs. Therefore you must be diligent enough to figure out which specific portion of the market you’ll target. When conducting market research you must closely study people’s eating out behaviours, check the age range dynamics and also analyse the levels of income of your prospective target market. This is why it is important to have a good food truck business plan before you start this business.

Sort out your licensing agreements, taxes and other paperwork

The fact that you are serving food to members of the public means that there is a lot more scrutiny than would ordinarily be the case. For example; your food truck business will need a food safety permit, qualified staff, parking permits and hygienic premises. The city will have specific ordinances as to where and when you can park your food trucks. It goes without saying that you are required to pay all your taxes and have records to prove it. One of the things that you must not ignore is the need to develop good working relationships with the city bureaucrats. This ensures that they guide you on the protocols for running a food truck business within a given location. Do not forget to secure an insurance package that is not only adequate for your needs, but also meets the licensing requirements. Insurance takes up a very large proportion of functional budgets for a food truck business. The insurance and licence costs should be catered for in your food truck business plan.

Location and Premises

Choosing the right location for your food truck business is very important. You may have a great menu and good customer service, but without the right location your food truck business may fail. There are several possible locations for a food truck – street parking, food truck parks, city centres, large office complexs, university campuses, farmers markets, sports & event venues, bars & night clubs, fuel service stations etc. The right location for your food truck business will largely be determined by your target market. Factors to consider when choosing location for a food truck include : availability of enough foot traffic (to attract many customers for your business), available space (for setting up your food truck and space for customers), visibility (customers should easily notice you), competition (assess other food truck businesses which maybe located nearby) and permits issues (does the local government allow food trucks in that particular area & the associated permit costs). Some food trucks are mobile, meaning that they can move from place to place.

Competitive Analysis

Before launching your own food truck business, it’s crucial to conduct a thorough competitive analysis. This step will provide you with invaluable insights into your local food truck landscape, helping you make informed decisions and stand out in the market. Start by identifying your direct competitors – other food trucks or similar mobile vendors offering similar cuisine in your area. Analyze their menus, pricing strategies, and customer reviews to understand their strengths and weaknesses.

Additionally, consider the location and timing of your competitors’ operations. Are there specific areas or events where they tend to gather a large crowd? Understanding their schedules can help you strategically plan your own routes and appearances to avoid direct competition and maximize your sales opportunities. Keep an eye on their marketing and branding efforts as well; this will give you ideas on how to differentiate your food truck and attract a loyal customer base.

Furthermore, don’t overlook indirect competitors such as nearby brick-and-mortar restaurants or cafes serving similar cuisine. Analyze their menu offerings, pricing, and customer experiences to determine how you can position your food truck to provide a unique value proposition. By thoroughly researching your competition, you’ll be better equipped to develop a winning strategy for your food truck business and thrive in a competitive market.

Food Truck Vehicle

You require a truck when starting the food truck business. The food truck is not only a means of transporting & displaying the food but also tells the public about your food truck business brand. The low end alternative is a cart which is cheap to buy. The downside is that you will be limited in what you can carry and for how long you can carry it. The top range modern food trucks are considerably more expensive, but they are the best for food truck business. The food truck that you select will be partly determined by the mode of food preparation and delivery that you have opted for. Hot food is best prepared on site in order to retain its quality and also to avoid food poisoning. However, some items will have to be prepared at home and then kept in a chiller or oven until they are ready to be served. One of the options that are open to you is to enter a partnership with a commercial kitchen so that they can do the food preparation on your behalf. Do not forget to create space for your cutlery which can be either disposable or washable. The smallest new food truck business may rely on a home kitchen but that is not sustainable in the long run as you expand the scope of your operations. The cost of purchasing the food truck should be included in the food truck business plan.

Equipment For The Food Truck Business

A variety of equipment is required when starting the food truck business. The required equipment depends on the products that you will be offering and the size of your food truck business. You need cooking equipment eg Fryer, Range, Toaster, Stove, Microwave, Grill etc. Food preparation equipment is also required and that includes Cutting Boards, Sauce & Frying Pans, Pots, Stainless Steel Work Table, Blender or Food Processor, Knives and Knife Rack etc. Refrigeration equipment is a must for food trucks and this includes Refrigerators and Freezers.  Other required equipment for a food truck business include Sinks, Cleaning equipment, Serving Utensils, Smokers, Mixing bowls, Safety equipment etc. The food truck business plan should include the costs of acquiring the equipment.

Food Truck Products & Menu

Your food truck business menu will be determined by the needs of your target market. Food trucks can offer a variety of foods including Hamburgers, Sandwiches, Hot dogs, Cupcakes, Smoothies, Sushi, Ice cream, Chicken wings, Rice, Pizza, Fries, Macaroni cheese, Donuts, Fish, Beef, Coffee etc. In the food truck business it is better to be a master of one niche than a mediocre performer in all the available items. It is only the very experienced, well-funded and specialized providers that are able to perform equally well in all niches. The starting point for selecting your niche are the tastes of the clients that you want to serve. School children in particular can be picky and could go off food very quickly. If you intend to go for a gourmet cuisine, then it is imperative that you have the advice and support of a professional that knows how to do these dishes well.  Recently the health foods niche within the food truck business is gaining a lot of credence from the millennials. Therefore, you could explore the possibilities it has for you in your locality. The products that you will sell should be outlined in the food truck business plan.

Staff And Management

The food truck business should have sufficient number of well trained staff. This is because repeat purchases and ever-growing customer inflows are a product of swift and quality service from the staff. Having a small or skeletal staff makes it very difficult for your food truck to provide swift service. We are living in a fast-paced world where people don’t want to wait too long for food. That being said there’s also the issue of the costly nature of having a significantly big staff for your food truck business. What this then means is that you must find a way of striking a healthy balance between the need to have adequate food truck staff and keeping salary costs at manageable. The required staff include chefs, cooks and waiters. The salaries of all your employees must be catered for in the food truck business plan.

Be prepared for incredibly hard work

It is not unheard of for people working in the food truck business to register 60 weekly hours. In return the rewards are spectacular as well as the satisfaction of knowing that you are making very many people happy within your community. Your menu can be as simple as a jacket potato or as complex as an original French soup. The critical issue is that you must respond to your clients in terms of their needs, choices and expectations. Always try to be imaginative in your meal plans as well as developing innovative marketing strategies for your food truck business promotional campaign. For example, you may use social media in order to attract clients who are not in your immediate geographical location. Good food tends to sell itself and bad food discourages even the most loyal of customers.

Business Model

The business model of your food truck is the foundation on which your entire operation rests. It’s crucial to have a clear and well-defined plan that outlines how you will generate revenue and sustain profitability. First and foremost, determine your pricing strategy. Consider factors such as the cost of ingredients, overhead expenses, and the local market’s price sensitivity. Your pricing should not only cover costs but also allow for a reasonable profit margin.

Next, think about your revenue streams. While selling food is the primary source of income, consider additional streams such as catering services, partnerships with local businesses for special events, or even merchandise sales like branded merchandise or cookbooks if you have a unique culinary concept. Diversifying your revenue sources can help stabilize your income and boost profitability.

Lastly, assess your cost structure. Be diligent in tracking expenses like permits, licenses, fuel, maintenance, and staffing. Efficiently managing these costs is critical to maintaining a healthy bottom line. A solid business model that balances pricing, revenue streams, and cost management will set the stage for a sustainable and successful food truck venture.

Marketing Plan

A well-crafted marketing plan is essential for the success of your food truck business. It’s not just about serving delicious meals; it’s also about effectively reaching and engaging with your target audience. Begin by defining your target demographic. Who are your ideal customers? What are their preferences and behaviors? Understanding your audience will help you tailor your marketing efforts to resonate with them.

Next, consider your online and offline marketing strategies. In today’s digital age, having a strong online presence is crucial. Create and maintain an engaging website and active social media profiles to showcase your menu, share mouthwatering photos of your dishes, and interact with potential customers. Utilize digital advertising and social media marketing to reach a broader audience and promote special offers or events.

However, don’t underestimate the power of traditional marketing methods. Attend local events, food festivals, and community gatherings to introduce your food truck to the community. Collaborate with nearby businesses for cross-promotions and consider implementing loyalty programs to keep your customers coming back for more. A well-rounded marketing plan that combines both online and offline strategies will help you build brand awareness and drive traffic to your food truck, ultimately leading to a successful business venture.

Keys To Profitability

Achieving profitability is a top priority for any food truck business, and it requires a combination of strategic planning and efficient execution. One of the fundamental keys to profitability is cost control. Keep a close eye on your expenses, from ingredient procurement to operational costs like fuel, maintenance, and permits. Regularly review your budget and look for opportunities to reduce waste and streamline operations. Efficient cost management ensures that your revenue goes further and contributes to higher profitability.

Another crucial factor in profitability is pricing. Set your prices competitively while considering the local market and your target audience. Ensure that your pricing not only covers your costs but also allows for a reasonable profit margin. Keep an eye on customer feedback and adjust your prices as needed to find the sweet spot that maximizes both revenue and customer satisfaction. Additionally, consider implementing upselling strategies or value-added offerings to increase the average transaction value, further boosting profitability.

Building a loyal customer base is another key to long-term profitability. Invest in exceptional customer service and engagement. Encourage repeat business through loyalty programs, discounts, or special promotions for returning customers. Positive word-of-mouth and online reviews can significantly impact your business, so consistently delivering a top-notch customer experience is crucial. By focusing on cost control, strategic pricing, and customer retention, you can unlock the keys to profitability and ensure the financial success of your food truck venture.

Advantages Of A Food Truck Business

Starting a food truck business comes with several distinct advantages that make it an appealing venture for aspiring entrepreneurs. First and foremost is the lower initial investment compared to traditional brick-and-mortar restaurants. Setting up a food truck typically requires less capital for rent, renovation, and overhead costs. This affordability allows you to enter the food industry with a smaller budget, reducing financial risks and potentially leading to a faster return on investment.

Flexibility is another significant advantage of a food truck business. You have the freedom to choose your operating hours, locations, and menu offerings. This adaptability allows you to respond quickly to changing market trends and customer preferences. Whether you want to participate in local events, target lunchtime crowds near office buildings, or cater to late-night snack-seekers, you have the flexibility to customize your business strategy to maximize profitability.

Moreover, the mobility of a food truck enables you to explore multiple markets and diversify your customer base. You can take your delicious offerings to various neighborhoods, festivals, and special events, expanding your reach beyond a fixed location. This versatility not only increases your exposure but also allows you to test different markets and gather valuable customer feedback. The advantages of a food truck business, from lower overhead costs to operational flexibility, make it an attractive option for entrepreneurs looking to enter the culinary world and enjoy the benefits of entrepreneurship.

Pre-Written Food Truck Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the food truck business, we encourage you to purchase our well-researched and comprehensive food truck business plan. We introduced the business plans after discovering that many were venturing into the food truck business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global food truck business plan will make it easier for you to launch and run your food truck business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for food truck. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the food truck business.

Uses of the Food Truck Business Plan (PDF, Word And Excel)

The food truck business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your food truck business
• As a food truck business proposal
• Assessing profitability of the food truck business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Food Truck Business Plan (PDF, Word And Excel)

The business plan for food truck include, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Industry Analysis
• Market Analysis
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in the food truck business fail, so that you can avoid their mistakes
• Ways to raise capital to start your food truck business

The food truck business plan package consists of 4 files

• Food Truck Business Plan – PDF file (Comprehensive Version – 84 Pages)
• Food Truck Business Plan – Editable Word File (Comprehensive Version – 84 Pages)
• Food Truck Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 40 pages)
• Food Truck Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the percentage markup, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Food Truck Business Plan (PDF)

Testimonial 3

I was extremely lucky to come across StartupBiz Global. Their business plan exceeded my expectations, and most importantly I was able to secure a loan from my bank. Thank you guys, now my dreams are coming true!

Testimonial 6

I purchased a business plan from you, and I’m glad to inform you that I was able to get my loan, and I’m starting my poultry farming business on the 1 st of July. This was made possible because of your business plan. Thank you very much, you made my dream come true.

Testimonial 4

The business plan which I purchased from your website saved me TIME and MONEY! The layout of the business plan was excellent. The financial statements were detailed and easy for me to edit. I will come back to purchase another business plan soon.

Testimonial 5

I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed.  It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

Testimonial 7

I found Startupbiz Global online when I was in desperate need of a business plan. I was overwhelmed by the quality of the business plan, it’s comprehensive and well researched! I did not have to wait to get the business plan, I got it instantly after payment. I highly recommend Startupbiz Global, and would happily use them again in the future.

Testimonial 1

StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

Testimonial 8

Just wanted to say I am very happy with the business plan and I will gladly recommend your products, thank you very much and have a great day.

Testimonial 2

Many thanks for your incredibly efficient service and thorough business plan. I am very impressed with the business plan. Before I bought the business plan, I tried to do my own business plan – it was such a nightmare and it turned out badly, also not to mention the stress it caused me. I wish I knew about your website earlier!

Get the Food Truck Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your food truck business! Check out our collection of business plans  , and more business ideas .

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Food Truck Business Plan- Requirements, Chef, Cost, Profit

Hello Friends, today we’ll discuss about Food truck Business Plan . If you want to open such business then after reading this article you get all the information about the Food truck Business Plan . In this article you get the information about how to start this business, its total cost, profit, Requirements and all information about this business. If you are interested in this business then it is a good time to start.

What is Food Truck Business?

Food truck Business usually operate (cooking and selling) in very small areas. There is no doubt that the food truck business is growing at the rate of 9 percent every year. Apart from this, this business has only started recently in India, so there is less competition in the market at this time. Due to which you can run your food truck business easily.

Why start a food truck business?

• This business has started recently in India.
• So, there is Less competition in this business.
• Take small space to operate.
• Easily manageable.
• Less manpower required

Although it may seem daunting to start a food business in India, the following points will guide you thoroughly through the process of opening a Food Truck Business in India:

• Choosing the right Food Truck or Commercial Vehicle
• Choose the Right location for your Food Truck
• Get the kitchen equipment and raw materials required in a food truck
• Apply for licenses and permits needed to start a food truck business in India
• Look for the workforce required to run the food truck smoothly
• Install POS software for your food truck
• Decide on the staff uniform for your food truck employees
• Market your business
• Decide on the total investment required to start a food truck business in India
• Other miscellaneous things required to keep your food truck business in India, on the mark

Also Read: How to apply for the Haldiram Franchise in India?

Right Location for your food truck:

• Choose a street that doesn’t have too many similar food vendors around
• Regular flow of traffic for inviting large footfalls.
• Establishments with young professionals and students in the surrounding area.

Choose The Right Food Truck Or Commercial Vehicle:

• Based on the given menu which is Italian and Continental
• Choose your vehicle of any company Tata, Mahindra, Ashok Leyland etc
• 2 nd hand Vehicle
• Proper fitness certificate.
• Registration
• Road tax receipt
• Vehicle age not less than 10 years

Also Read: How to setup an Oxygen Plant?

Kitchen Equipment And Raw Materials:

Microwave, juicer mixer, freezer, refrigerators, stoves , griller, steamer, working tables, one/two  burner, exhaust equipment, Cooking equipment, food raw materials(depends on your food truck menu)generator or big batteries with an inverter.

Licenses & Permits Food Truck Business in India:

• Fire Safety Certificate
• Shop and Establishment License
• NOC from RTO
• NOC from Municipal Corporation
• FSSAI Mobile Vendor’s License
• Kitchen Insurance

Food Truck Business Plan Related Video:

Investment for Food Truck Business Plan:

If you want to start Food Truck Business Plan then you have to invest approx 5 lakh to 10 lakh depends on the nature of food you’ll serve from your food truck. Bifurcate investment are given below:

• A Commercial vehicle cost : Rs 2 lakh – 10 lakh.
• Fabrication (bodybuilder shop)= 1 Lakh.
• The total cost of kitchen equipment, Chairs & tables = Rs 2 lakhs.
• Raw material for 2 week: Rs 30,000.(It may vary).
• License & Permits cost: Rs 50,000.
• Menu Displayed, Uniform Dress, Water & 2 Dustbin cost = Rs 10,000.

Manpower Required For Your Food Truck

• Delivery Boy (For Home delivery)

Also Read: How to apply for the Parle Product Distributorship?

Monthly Expenditure in Food Truck Business Plan:

Pos software for your food truck:.

It is always advisable to have good point of sale which can keep your data safe and give detailed information about your inventory and sales.

Staff Uniform For Your Food Truck Employees:

The staff uniform gives an overall brand feel to the restaurant business which will in return help you gain more trust among the customer. The combined cost of all the uniforms would not be more than Rs 6000-7000.

How To Do Marketing Of Your Food Truck Business?

Tie-ups with event planners, personal contacts with customers, and free goodies like t-shirts and mugs carrying the food truck logo, can go a long way in spreading and expanding the restaurant business.

Marketing is a key of success of any business. So, good marketing and promotions will decide the success of your business. You can promote your food truck business plan, both online and offline.

• Build your own brand, website/ App.
• Tie up with online food delivery like swiggy, zomato etc.
• You can run online ads in social media like Instagram, Facebook, google etc.
• Get food reviewers and bloggers to your truck
• Distribute pamphlets, and use printed posters cut-outs & advertisements.
• Tie-ups with event planners, personal contacts with customers.
• Local Newspaper
• You can advertise you food truck business plan in a toto(e-rickshaw) for a day.

Cost of Food truck in India:

To build a decent food truck, you will have to spend at least 1 lakh, apart from the cost of buying a vehicle separately. On the other hand, if you buy a ready made food truck, you may have to incur an expenditure of Rs 3 lakh to Rs 10 lakh.

Where to buy food truck in India ?

If you want to buy Food truck online then you can visit https://dir.indiamart.com/  and www.customconcessionsusa.com  to buy your favorite Food truck. But, you can also design the food truck yourself, but for that you will have to buy each equipment separately. However, you can get these equipment both online and offline. And let me clear one thing that you can also buy these truck offline or design by yourself.

Also Read: Hero MotoCorp Franchise- Cost, Profit, Requirements, Apply

Other Things Required To Start A Food Truck Business In India:

Apart from the things mentioned above, while starting the food truck, you require things like two mobile phones, a calculator, an attendance register, a daily book, 2-3 big dustbins to keep the area clean, etc.

Apart from the regular business which has a minimum Rs 8000-9000 sales per day, a food truck can also make money from various events and catering. A single event or catering can generate earnings up to Rs 30,000 in a day.

Unlike other food business formats, the food truck business has its pros and cons, such as the location which is a problem for other formats but here the owner of the food truck can decide the site based on the market information and research, with no rent to be paid, no electricity bills, less capital required and low operational costs.

Points to keep in mind in Food Truck Business Plan:

• Your vehicle should be maintained properly.
• Quality and taste of your food must be good.
• Hire best chef for your food truck business according to your menu category and Train them in good manner.
• Business owners must be very mindful of kitchen hygiene, air pollution levels, and food waste management.
• Here is a small checklist of health and hygiene pointers:
• Make use of chimneys to control air pollution.
• Conduct a check on the food waste twice a day and keep the cooking area clean.
• Ensure that your staff maintains good sanitation.
• Keep a few dustbins near the food truck.
• Keep in mind. the management of food truck business must be great.
• Initially, don’t invest more amount in advertisement use low marketing skill.

If you need any help from our team then please fill the contact form our team will contact you soon. And if you like this post then please share this post.

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Anand Sharma

Hello, my name is Anand Sharma. With over 3 years of experience in content creation within the business niche, I have honed my skills in business analytics and management. Throughout my career, I have successfully supervised a team of content writers, ensuring the delivery of high-quality and engaging content. I am passionate about leveraging my expertise to provide valuable insights and contribute to the success of your business.

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How to write a business plan for your food truck.

Starting a food truck is a great idea because it is a low-cost way to enter the food service industry and allows for a high degree of flexibility and mobility.

Additionally, it can be a great way to introduce a new concept to the local market and build a loyal customer base.

Don't start without having built a business plan though.

Creating a business plan is a crucial step before launching a new project, such as a food truck. It allows you to set realistic goals and objectives, and to identify the resources and strategies needed to achieve them. A business plan also helps to ensure you have considered all the potential risks and opportunities associated with the project.

In short, a good business plan will help ensure the profitability of your food truck .

What are the essential parts of a business plan for a food truck? How do you define the structure? Which key financial data points should be included? What's the best way to create a business plan quickly and effectively?

This article will address and answer all these questions.

One last thing, you don't have to start your business plan from scratch.

You can download our detailed business plan for a food truck and customize it for your business.

Crafting a business plan for a food truck

Should you consider writing a business plan for your food truck.

Yes, you should consider writing a business plan for your food truck.

Structuring a reliable business plan will give you the means to:

• learn about the food truck market
• stay updated on the industry's evolving trends
• pinpoint what makes a food truck solid and successful
• understand the street food preferences, food truck locations, and mobile dining experiences desired by customers
• find a great unique value proposition for your mobile food vendor
• evaluate competitive strategies
• find competitive advantages for your food truck
• find a business model that ensures a sustainable profit margin
• formulate a resilient strategy to achieve success in the short and long-term
• identify and manage risks involved in running a food truck, including food safety, vehicle maintenance, and location selection

Our team has created a business plan for a food truck that is designed to make it easier for you to achieve all the elements listed.

How to organize a business plan for a food truck?

Your business plan consists of various numbers and valuable data. There should be a clear outline, to make easy to read and digest.

When we built and designed our business plan for a food truck , we made sure to set it up correctly.

The structure is divided in 5 sections: Opportunity, Project, Market Research, Strategy and Finances.

1. Market Opportunity

The section number one is designated as "Market Opportunity."

Access relevant data and metrics for the food truck, assisting you in analyzing the opportunities and challenges within the mobile food service industry.

Every six months, we refresh this section to ensure the data remains current.

2. Project Presentation

The second part is where you introduce the "Project" of your food truck. You can describe your unique food offerings, menu variety, target locations, operating schedule, customer experience, and the unique value proposition.

Also include a short description about yourself at the end of this section.

Discuss your love for culinary adventures, your unique food truck concept, and how you plan to provide delicious and convenient dining experiences on wheels. Highlight your menu offerings, your commitment to using fresh ingredients, and your dedication to providing exceptional customer service that brings gourmet flavors to the streets through your food truck.

We made language in our business plan. Adapt it to suit your idea precisely.

3. Market Research

Then, there is the "Market Research" section.

In this section, you will find a market segmentation analysis for your food truck.

It includes a study of other food trucks in the area that will be competing with you. Your truck's unique cuisine offerings and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

In the "Strategy" section, a detailed 3-year action plan is provided, which highlights all the crucial steps and initiatives to transform your food truck into a highly profitable venture.

Furthermore, you'll come across a marketing plan, a strategy to handle risks, and a completed Business Model Canvas.

5. Finances

Finally, you'll reach the "Finances" section, which contains all the financial metrics and statistics for your project.

How to write an Executive Summary for a food truck?

The Executive Summary provides a condensed preview of the business plan of your food truck.

Keep it brief, with a maximum of 2 pages. Stick to the most relevant information.

It's the initial section that an investor will read when you bring them your business plan. It should make them interested and want to read the rest of the plan.

In the Executive Summary of your food truck, answer the following questions: what type of cuisine does your food truck offer? who is your target audience? are there other food trucks in the area? what makes your business unique? what funding do you require?

How to do the market analysis for a food truck?

Analyzing the market for your food truck allows you to gain insights into factors such as customer preferences for mobile food experiences, competition within the food truck industry, and emerging trends in street food culture.

By conducting a thorough market study, a food truck can understand consumer tastes, offer unique and delicious food options, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a loyal customer following, increased sales, and a prominent presence in the mobile food industry.

This is what you'll find in the "Market Research" section of our business plan for a food truck :

• current data and statistics on food truckes, including food truck popularity, cuisine types, and the impact of social media marketing
• a list of potential market segments for a food truck
• the competitor study
• the competitive advantages for a food truck

The key points of the business plan for a food truck

What's the business model of a food truck, business model of a food truck.

A food truck model revolves around operating a mobile restaurant on wheels, offering a menu of food and beverages to customers at different locations or events. Revenue is generated through food sales, potentially offering catering services or participating in food festivals.

The business model focuses on creating a unique and appealing food truck concept, providing high-quality and flavorful food options, efficient operations and logistics, effective marketing to target food truck enthusiasts and event organizers, and building strong customer relationships based on taste and food truck experience.

Success depends on recipe innovation, maintaining consistent food quality and flavors, delivering a memorable dining experience on wheels, fostering positive customer reviews and recommendations, and continuously exploring new locations and events to reach a broader customer base.

Business model ≠ Business plan

Be clear on the difference between a "business plan" and a "business model."

A business model is a blueprint for how a company operates and makes money.

In a business plan, you leverage the Business Model Canvas as a user-friendly framework to illustrate the structure of your business.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a food truck .

How do you identify the market segments of a food truck?

Market segmentation for your food truck involves dividing your potential customers into different groups based on their dining preferences, demographics, and locations.

These categories may include factors such as street food enthusiasts, office workers, event catering, or customers seeking specific cuisine types.

By segmenting your market, you can offer a menu and dining experience that caters to each segment's specific preferences. For example, you might specialize in gourmet burgers and sandwiches for street food enthusiasts, offer convenient and affordable lunch options for office workers, provide event catering services for private parties and corporate events, or focus on a specific cuisine type such as Mexican, Asian, or Mediterranean.

Market segmentation allows you to effectively target your marketing efforts, deliver a memorable food truck experience, and build customer loyalty within each customer segment by providing a unique and satisfying dining experience that resonates with their preferences.

In the business plan for a food truck , you will find a complete market segmentation that allows you to identify your potential customers effectively.

How to conduct a competitor analysis for a food truck?

Without surprise, you won't be the only food truck in your city. There will be other mobile vendors offering a variety of delicious and unique food options to customers.

Your business plan should include a detailed market study that covers your competitors' characteristics, strengths, and weaknesses.

Be aware of their weaknesses (such as inconsistent food quality, inadequate equipment maintenance, or poor customer service).

Why should you pay attention to these aspects? Because these weaknesses can impact the success of food truckes. By addressing these elements, you can offer a unique and appealing menu, provide efficient and hygienic food preparation and service, and deliver excellent customer engagement, positioning your food truck as a preferred choice for delicious and convenient street food experiences.

It's what we call competitive advantages—nurturing them sets your business apart from the competition.

Here are some examples of competitive advantages for a mobile kitchen: fresh and customizable menu options, convenient food truck services, efficient mobile operations.

How to draft a SWOT analysis for a mobile kitchen?

A SWOT analysis can help identify the strengths, weaknesses, opportunities, and threats of a food truck, allowing entrepreneurs to make informed decisions and better prepare for success.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a food truck

The strengths for a food truck

The letter "S" denotes Strengths in SWOT, signifying the project's internal advantages or strong points.

For a food truck, potential strengths could include a low overhead cost, mobility, the ability to quickly adapt to customer preferences, and an ability to reach a large customer base.

The weaknesses for a food truck

The letter "W" denotes Weaknesses, which are the aspects of the project that could benefit from improvement.

For a food truck, potential weaknesses include limited storage space, high overhead costs, difficulty in finding consistent locations and limited customer reach.

The opportunities for a food truck

The letter "O" in SWOT signifies Opportunities, highlighting the favorable conditions or chances for the project's progress.

In the case of a food truck, potential opportunities could include catering for special events, setting up shop at farmers markets, partnering with local businesses, and providing food for music festivals.

The threats for a food truck

When we use the "T" in SWOT, we're referring to Threats, which are the external risks or challenges that the project may encounter.

How to develop a marketing plan for a mobile kitchen?

To engage customers and generate sales, you must have a marketing strategy in your business plan.

A mobile kitchen can offer convenient and delicious food options by implementing a well-executed marketing approach that showcases the kitchen's diverse menu, food quality, and the ability to bring food directly to customers at various locations or events.

Food enthusiasts won't visit your food truck without proper promotion; highlighting the delicious and diverse menu options, convenient location, and quick service is necessary.

Are you implementing effective marketing strategies for your mobile kitchen? Consider attending food festivals or community events for food truck opportunities, utilizing social media platforms to announce your location and daily specials, and collaborating with local food bloggers or influencers for promotional partnerships.

If you're lacking ideas for your project's marketing strategy, don't panic.

How to build financial projections for a mobile kitchen?

A successful business plan requires comprehensive financial data in order to accurately forecast future performance.

As part of your business plan, it will be necessary to forecast the revenue for your food truck.

A relevant and credible revenue forecast is crucial, so it looks solid when an investor will read your business plan.

Our financial plan for a food truck is designed to be user-friendly, incorporating automatic verifications that assist in identifying and correcting any assumptions. This ensures you can build credible projections with confidence.

It goes without saying that you'll have to develop a provisional budget for your food truck. Double-check that you haven't missed any expenses. If you have a doubt, we have listed them all in our financial plan!

A key aspect of your financial plan is the break-even analysis, which helps determine whether your food truck will be profitable or not.

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