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Online Business Certificate Courses

Business strategy, leadership, ethics, and corporate accountability.

Gain applicable skills, build new business capabilities, and tap into the confidence you need to improve your organization and advance your career.

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CLIMB enables new and experienced leaders to ignite their careers with a combination of vital and forward-looking business skills, self-reflection, and an immersive cohort-based learning experience with a diverse global network.

Interpret data to inform business decisions, explore the economic foundations of strategy, and discover what’s behind the numbers in financial statements.

Credential of Readiness (CORe)

Designed to help you achieve fluency in the language of business, CORe is a business fundamentals program that combines Business Analytics, Economics for Managers, and Financial Accounting with a final exam.

Business Analytics

Apply fundamental data analysis to real business problems.

Economics for Managers

See the world through the lens of economics and gain the knowledge and skills to craft successful business strategy.

Financial Accounting

In this accounting fundamentals course, discover what's behind the numbers in financial statements, such as balance sheets and income statements.

Develop the leadership and management skills to get things done and bring out the best in your team, whether you’re an aspiring, new, or seasoned leader.

Leadership Principles

Learn to bring out the best in others by applying and adapting your leadership style and managing the conditions that drive team performance.

Develop a toolkit for making tough leadership decisions.

Organizational Leadership

Elevate your leadership skills to take your organization to the next level.

Management Essentials

Master four vital managerial processes: decision-making, implementation, organizational learning, and change management.

Strategy Execution

Gain the tools, skills, and frameworks to successfully implement strategy within your organization.

Power and Influence for Positive Impact

Understand how power really works and develop your own power to gain influence and make an impact.

Negotiation Mastery

Secure maximum value for your organization through a mastery of negotiation techniques.

Learn what it takes to harness innovation and transform a disruptive idea into a viable venture.

Entrepreneurship Essentials

Master a proven framework for building and financing new ventures, and make your entrepreneurial dreams a reality.

Disruptive Strategy

Strengthen your capacity to create winning strategies and bring innovations to market by discovering customer jobs to be done and aligning your business’s resources, processes, and profit formula.

Design Thinking and Innovation

Uncover innovative solutions to your most challenging business problems.

Launching Tech Ventures

Build a viable, valuable tech venture that can profitably scale.

Winning with Digital Platforms

Thrive in the age of digital platforms.

Identify business goals, make critical decisions, organize for innovation, and help teams thrive and grow.

Formulate strategies to give your organization a competitive advantage, using a proven framework that creates value for customers, employees, and suppliers.

Sustainable Business Strategy

Become a purpose-driven leader by learning how to influence key stakeholders and integrate values into your work to catalyze system-level change.

Global Business

Gain the knowledge you need to thrive in today's interconnected, global economy.

Learn financial principles, understand financial statements, and unlock insights into performance and potential.

Leading with Finance

Build an intuitive understanding of finance to better communicate with key stakeholders and grow your career.

Sustainable Investing

Evaluate environmental, social, and governance (ESG) factors, and measure and manage impact investments.

Alternative Investments

Take your finance knowledge to the next level by learning how to maximize investment portfolio value with alternative investments, including private equity and real estate.

Understand what it takes to combine purpose and profit and how businesses can face today's global challenges.

Business and Climate Change

Prepare yourself and your organization for the business risks and opportunities created by climate change.

Develop marketing strategies that reach and retain customers.

Digital Marketing Strategy

Develop digital marketing strategies that reach and retain customers.

Develop vital skills and strategies that enable you and your organization to stay competitive in the digital economy.

AI Essentials for Business

Compete in the age of AI.

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Harvard Business Publishing (HBP) was founded in 1994 as a not-for-profit, independent corporation that is an affiliate of Harvard Business School . Our mission is to improve the practice of management in a changing world. This mission influences how we approach what we do here and what we believe is important.

With approximately 450 employees, primarily based in Boston, with offices in New York City, India, and the United Kingdom, Harvard Business Publishing serves as a bridge between academia and enterprises around the globe through its publications and multiple platforms for content delivery, and its reach into three markets: academic, corporate, and individual managers. Harvard Business Publishing has a conventional governance structure comprising a Board of Directors , an internal Executive Committee , and Business Unit Directors.

The three market groups Higher Education , Corporate Learning , and Harvard Business Review Group , produce a variety of media including print and digital (Harvard Business Review, Harvard Business Review Press Books, Harvard Business School Cases, Brief Cases, blogs), events (Participant-Centered Learning Seminars, Custom Events, Webinars), and online learning (Harvard ManageMentor, Leadership Direct, Online Courses, Simulations). Through these publishing platforms, Harvard Business Publishing is able to influence real-world change by maximizing the reach and impact of its essential offering—ideas. Read our corporate brochure to learn more about our business.

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GOING EAST ON THE MASS PIKE FROM ROUTE 128

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Online marketing for beginners: 10 paid and free courses to start with

In today’s digital marketplace, personalization is king. Hubspot’s The State of Marketing 2024 report underscores this, revealing that 75% of marketers credit personalized experiences with boosting sales and customer loyalty. This strategic focus is reshaping companies’ online narratives, directly influencing a return on investment (ROI) and growth trajectories.

The digital realm demands a deep understanding of consumer behavior, market trends, and keeping up with technological trends and advancements. For those carving out a career in digital or online marketing, you’re in an era where science meets creativity. 

UNC Kenan-Flagler’s top-ranked online MBA

Dr. Jonah Berger, a Wharton School professor at the University of Pennsylvania and bestselling author of books like Magic Words and The Catalyst , views the right digital marketing course as a critical piece in the puzzle of success.

“If you already have your product, a class can teach you how to get it to the right customers,” he asserts. Berger emphasizes the versatility of digital marketing education, noting that it can guide entrepreneurs in everything from product design to startup selection.

He advises prospective students to first identify their needs and desired outcomes before choosing a course. “The more that courses help you address a particular tactical need you have, the better off you’re going to be,” he explains. He encourages focusing on “modern marketing” trends such as customer centricity, highlighting the shift towards prioritizing the customer’s perspective over the product or service.

For Berger, truly successful digital marketing lies in “the marriage of data science and behavioral science.” He stresses the importance of understanding customer decision-making while leveraging data for deeper insights. This approach is paramount in a landscape dominated by search engines, social media, and omni-channel marketing strategies.

For those interested in working in the online marketing industry, taking a course can be an effective way to build a solid foundation. Fortune compiled a list of both free and paid online marketing courses you can take on your home computer to help you add the skill to your digital toolbox. 

5 free online marketing courses

Enrolling in a free course can give you the necessary skills to get started without breaking the bank. These five free online courses teach digital marketing at an introductory level. Each varies on program length but offers generalized coursework. The list is in alphabetical order.

1. CareerFoundry: Digital Marketing Program

This one is for people who don’t have a lot of time but still want to dip their toes in the digital marketing waters. To figure out if digital marketing is right for you, CareerFoundry can send you a free five-day short course to your email inbox. Each lesson takes around 15 minutes, offering barebones instruction to the world of digital marketing and making a career change. It’s worth noting that the content you receive is the beginning lessons of a much more robust, four to seven-month long, $6,900 immersive, should you want to opt for the paid version. 

2. Google: Fundamentals of Digital Marketing

This 40-hour course, offered by one of the most popular search engine companies, teaches digital marketing at an entry-level . The 24-module class, accredited by the Interactive Advertising Bureau Europe and The Open University, contains hands-on exercises.

Tutorials include topics like making it easy to find a business on the internet and reaching customers through email and video. After passing each tutorial, the course offers one final assessment, and after taking and passing that, you will receive a sharable award to add to your LinkedIn profile.

3. Meta: Blueprint

Facebook’s parent company, Meta, offers 36 free courses in its Blueprint program . The program aims to give learners fast, self-guided digital marketing walkthroughs and training on sites like Facebook, Messenger, Instagram, and WhatsApp. Topics range from bringing your business online and establishing marketing goals to attracting an audience and making creative Instagram Stories. 

4. Simplilearn: Digital Marketing Strategy

This free course by Simplilearn consists of seven main modules, each containing a self-paced string of video lessons. It aims to provide learners with an introduction to the digital marketing landscape. 

In two hours, you will learn about customer segmentation and persona, plus you’ll learn how to conduct market research and create a marketing calendar. After each chapter, there is a knowledge check, and after completing the class, you will receive a certificate of completion. According to the site, more than 25,000 people have enrolled in this course.

5. Udemy: Marketing on Instagram 

This introductory course from Three Sixty Academy , offered on the Udemy platform, teaches learners the fundamentals of Instagram marketing and how to increase your follower base and maximize ROI. The course consists of nine tutorials over the course of 40 minutes. According to the site, more than 30,000 students have enrolled in this course. 

5 paid online marketing courses

Taking paid courses can be an effective way to learn marketing concepts and practical applications. By paying for a course, you can access comprehensive content and detailed explanations in a structured learning environment. This can help you gain a deeper understanding of the subject matter and improve your skills. Courses are listed in alphabetical order.

1. Coursera: Introduction to Digital Marketing

Coursera has a beginner-level course that lasts for around nine hours and is taught by Steve Fritzenkotter, a continuing education instructor from the University of California, Irvine. The course covers everything from search engine marketing and two-way communication with customers to storytelling and reputation management. 

According to the site, it’s free to start, but after a seven-day trial period, you’ll be required to pay $49 monthly. The subscription gives you access to all of the lectures, assignments, knowledge checks, discussion forums, and even a certification of completion. Lastly, the course has more than 10,500 enrollees. 

2. eCornell: Assessing Opportunities in Paid Digital Media

eCornell’s online paid media course covers the basics of search engine marketing, email marketing, and video marketing through a paid lens. The course tackles topics like social media and mobile ads and will guide you through the process of drafting a paid media marketing plan. 

This two-week, fully online, instructor-led course is targeted towards marketing managers who want to understand the role digital marketing plays in an organization. The course is priced at $1,199 and is part of eCornell’s Digital Marketing program, which is priced at $3,699 and includes four courses. After completing the entire program, you will have earned a certificate.

3. Harvard Business School: Digital Marketing Strategy

Harvard Business School Online’s digital marketing course is seven weeks long, self-paced, and contains six modules. The key concepts taught are the evolution of marketing, different approaches to budget allocation, and customer engagement techniques like storytelling and personalization. 

The featured exercises include building a practice budget, calculating a customer’s lifetime value, and advising a real-life company on its marketing plan. The course costs $1,750, and the application is free, but you must be at least 18 years old to apply. 

4. LinkedIn Learning: Advance as a Digital Marketing Specialist

LinkedIn Learning’s digital marketing career path is a comprehensive program with nine courses. Each one is more than ten hours long and is designed to teach learners how to create effective customer touchpoints, develop content strategies, and gain expertise in SEO and analytics. Upon completing the program, students receive a certificate that can be added to their LinkedIn profile.

The lectures are delivered by industry experts Brad Batesole, who teaches part-time at California State University Northridge, and Marta Dapena-Baron, a former marketing lecturer at the University of Michigan and Cornell University.

To access this course path, users must subscribe to the service. The subscription costs $379.88 per seat per year, with a two-seat minimum requirement for teams.

5. Udemy: The Complete Digital Marketing Course—12 Courses in 1 

This $199.99 course offered by Udemy teaches students how to master digital marketing strategy and the fundamentals of social media, SEO, YouTube, email, X (formerly Twitter), Quora, and Facebook marketing. Taught in 17 languages over 22.5 hours of videos and articles, it also teaches you copywriting, making a website, and performing market research. 

According to the site, the course comes with a 30-day money-back guarantee, and it caters to three target audiences: individuals who wish to enhance their skills for job opportunities, website owners looking to boost their traffic and sales, and pre-launch business owners who are unsure where to begin.

Things to consider before enrolling in an online marketing course

If there’s one takeaway from this article, it’s that there are a lot of options in terms of the kinds of courses you can take. An overwhelming number of options can lead to analysis paralysis, so it’s important to remember that while some courses might sound great, they might not give you the exact results you’re looking for. 

Before spending your hard-earned cash or wasting your time with any marketing course, consider these factors:

• Hands-on practice : According to a report by the U.S. Department of Education ,  the term “hands-on approach” refers to guided instruction through experience. “It’s one thing to hear somebody say something. It can be quite another to make sure you can apply that thing,” Berger says. “It’s important to learn from others, but you need to make sure you can apply those learnings as well.” 
• Reviews : Berger says that word of mouth is another powerful tool in determining what you should spend your money and time on. “When I am making a tough decision, I turn to others—either looking at reviews online or talking with people offline—to understand what other people think and help make better decisions.” Sites like Udemy and Simplilearn provide ratings on the front pages of courses. 

So, what is the best online marketing course to take?

The best online marketing course is the one that best suits your needs. While you can scroll through thousands of TikTok and YouTube videos to pick up key information, a structured course can give you the backbone you need to improve your digital marketing skills. 

Whether you want to learn for free or for money, there’s an option for everyone. But if you’re still on the fence about taking an online marketing course, hear Berger’s advice: 

“Marketing touches almost everything we do—we all have a customer. Brand managers sell products, B2B companies sell services, leaders sell ideas, doctors convince patients to take medicine, lawyers try to convince their clients to take action, and employees try to convince their bosses.”

He explains that whether we interface with our customers, spouses, or children, we aim to understand them and meet them where they are. “It’s about understanding who you’re interacting with and delivering them value.” If that sounds interesting to you, then digital marketing could be a good career path. 

Fortune outlined the path you need to take to become a digital marketer , and we also compiled a list of 16 entrepreneurial classes you can take online now .

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• $18,000,000

Modern house 2000 sqm on Rublevsky highway

• 21530 Sq Ft

Modern house 950 sqm 24 km from Moscow

• 10225 Sq Ft

House 1128 sqm 22 km from Moscow

• 12140 Sq Ft

House with a swimming pool on Rublevo-Uspenskoe highway 974 sqm

• 10485 Sq Ft

House 1200 sqm with a swimming pool on Novorizhskoe

• 12900 Sq Ft
• $12,500,000

House 2500 sqm 10 km from Moscow

3-storey house 830 sqm 24 km from Moscow

House 954 sqm 12 kilometers from Moscow

• 10270 Sq Ft

House of 700 square meters 10 kilometers from Moscow

House 1800 sqm in the village of Greenfield

• 19375 Sq Ft

House 525 sqm 10 kilometers from Moscow

House 600 sqm in the village of Nikolskaya Sloboda

House 1200 sqm with a swimming pool on Ilyinsky highway

• 12916 Sq Ft

Mansion 1800 sqm with swimming pool

Mansion 661 sqm on the peninsula in Moscow

Cottage 218 sqm 32 kilometers from Moscow

Mansion 870 sqm on Rublevo-Uspenskoe highway

Mansion 2164 sqm 12 km from Moscow

• 23293 Sq Ft

Where to Buy a Home in Moscow in 2024

The growth in suburban house prices in 2021 can be as high as 15%. This prognosis was voiced by the participants of Moscow’s real estate market. Housing near Moscow has already gone up in value by 7%, and before the end of the year, this number is quite likely to rise by another 2–3%. The pandemic has changed the trends on the suburban real estate market – the current demand for detached houses is noticeably higher than before the global outbreak of Covid-19, and this naturally influences the cost of residential homes, say the experts. They also note that traditionally, the fall-winter period has always been considered a time of low demand for houses for sale in Russia; however, the opposite is now the case.

Here are the Moscow real estate categories to consider when buying a house in Russia:

• By direction and location (Rublyovka, Novaya Riga, Barvikha);
• By classification ( luxury , business class, economy);
• By development format (townhouses, detached private homes).

When purchasing homes in Moscow, Russia, a good rule of thumb is to select houses within an 18.6-mile (30 km) radius from the center of Moscow. This ensures you will get a well-developed infrastructure, and that the chosen location will be replete with hospitals and schools.

We recommend considering the West, South and North directions just out of Moscow. You may notice that country houses are noticeably cheaper on the capital’s Eastern side. However, this is due to poor environmental conditions – the result of the presence of a number of industrial facilities in the entire East area.

Best Cottage Communities in Moscow

Muscovites with high incomes live in closed elite cottage communities that have their own full infrastructure. Such cottage communities are usually designed by Europe’s best architects, especially contracted for the job. These locations have everything: private English schools, restaurants, shops, pools and gyms, beauty salons and equestrian sports clubs.

The most expensive houses up for sale are located in the Barvikha Hills area (Rublevka direction). This elite location near Moscow even has its own famous brand boutiques: Dolce & Gabbana, Valentino, Rolex, Patek Philippe, Bentley, Ferrari and Harley-Davidson. The least expensive house here costs 1.5 million US dollars and has a floor area of 656 sqft (200 m²). This gated community is just 10-20 minutes by car away from Moscow itself.

We encourage you to consider some of the following elite locations as you decide where to purchase your ideal property: Etude Family Club, La-Mansh, Western Residence, Yusupovo Life Park, Odintsovo, Novaya Riga and Pirogovo. There you will find everything one requires for a comfortable life, at the price of 300 to 500 thousand US dollars for a residential home.

As you choose your future home, make sure to take into account the category of the land on which it is built. Each category has its own taxation rate. Our lawyer can explain all the details on property taxes in Russia to you at your request. Contact us to get your consultation!

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