how to write a business plan for recruitment agency

Recruitment Agency Business Plan: How to Write One

how to write a business plan for recruitment agency

Launching a recruitment agency demands a solid foundation, and crafting a detailed business plan is the cornerstone. Get started on your recruitment agency business plan with our guide. We will walk you through all the details.

The United States, Japan, and the United Kingdom dominated the recruitment and staffing industry in 2022, generating 55% of its revenue. Global revenue for the staffing industry jumped 4% to $648 billion, according to a report from Staffing Industry Analysts . The current job market, characterized by rapid technological advancements and shifting workforce demographics, is creating a market for flexible staffing solutions.

To cut costs and improve the efficiency of human resources, businesses are turning to staffing and recruitment agencies to secure talent. The rise of the gig economy and the preference for contract or temporary positions among workers seeking greater work-life balance is helping fuel the industry’s growth. Nearly 23% of working Americans also have a side hustle, according to a recent study by Pymnts .

Your Business Plan’s Key Elements

Whether you are a seasoned professional in the staffing world or a newcomer to the field, you need to start with a recruitment agency business plan. Creating a business plan requires gathering a significant amount of information. Start by researching the staffing industry, including market size, growth trends, and regulatory considerations. Network with industry professionals, attend relevant conferences, and utilize online resources to gain knowledge. Financial projections should be based on realistic market assumptions and comparable business models.

Keep in mind you will need a business plan at various stages of your business journey. Initially, it will guide your startup phase, helping you to secure funding and establish your business structure. As your agency grows, revisiting your plan can help you to scale your operations and enter new markets.

A comprehensive startup business plan for a recruitment agency should include:

  • Executive summary: Start with a clear and concise overview of your business — your elevator pitch. Highlight your business goals, mission statement, and the services you plan to offer.
  • Market analysis: Conduct thorough research on the staffing industry, focusing on your niche. Identify your target market, analyze your competitors, and outline the trends and challenges in the industry to understand your unique selling proposition.
  • Services: Detail the types of staffing services you plan to provide. Whether it is temporary staffing, permanent placement, or executive search, be clear about your offerings, the verticals you will serve, and how they meet the needs of your target market.
  • Marketing plan: Outline how you will attract clients and candidates with your marketing plan and sales strategy. Identify the channels you can use to build your brand and reach your audience.
  • Operations: Describe the day-to-day operations of your agency, including the recruitment process, the technology, the tools you need, and how you plan to maintain quality and compliance.
  • Financial plan: Make detailed financial projections, such as startup costs, revenue forecasts, and a break-even analysis to understand the financial viability of your business.
  • Management: Highlight your team’s expertise and the organizational structure of your agency. If you start solo, outline your experience and any external support you can leverage.

Partnering With AtWork: A Shorter Path to Your Goal

If you are considering opening a recruitment agency, partnering with AtWork to start a staffing franchise can significantly streamline the startup process. By joining forces with a proven brand, you can cut down on startup costs and bypass many of the hurdles of starting from scratch. AtWork’s recruitment agency business plan also allows you to take advantage of the Work Opportunity Tax Credit (WOTC) to lower your operational costs.

AtWork provides comprehensive knowledge, training, and tools essential for launching your staffing business. As a franchise owner, you get in-depth training on running a successful staffing agency, including sales, operations, and compliance. AtWork has state-of-the-art technology and operational tools to simplify day-to-day management, and marketing campaigns to effectively promote your agency and attract clients and candidates. Its support staff also handles all your payroll, allowing you to concentrate on scaling the business.

Learn More About AtWork

Get started to learn more about partnering with AtWork to launch a business in the staffing industry.

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How to write a business plan for your recruitment agency.

business plan for a recruitment agency

Starting a recruitment agency is a great idea because it provides a valuable service to employers and job seekers alike.

It is a great way to bridge the gap between the two and facilitate successful career placements.

But, first thing first, you need a business plan.

A business plan is essential for any new project, as it allows you to clearly define your goals, objectives, and strategies for success. It also provides a roadmap for the future, helping to ensure that your project is successful in the long term.

In short, a good business plan will help make sure your recruitment agency is profitable .

What information should you put into the business plan of a recruitment agency? What's the basic outline for the structure? What financial metrics should be included? What steps should I follow to write a business plan efficiently?

Stay with us: we'll tackle all these questions!

One last thing, you don't have to start your business plan from scratch.

Feel free to download our detailed business plan for a recruitment agency and customize it for your business.

business plan staffing agency

Mapping out a business plan for a recruitment agency

Do you need to develop a business plan for your recruitment agency.

Yes, you need to develop a business plan for your recruitment agency.

Crafting a well-structured business plan will help you to:

  • get familiar with the recruitment agency market
  • be aware of new consumertrends and apply them to your project
  • recognize profitability factors for a recruitment agency
  • understand the hiring needs, job requirements, and talent preferences of client companies
  • come up with a winning value proposition for your staffing services agency
  • identify potential competitive threats
  • find distinctive competitive edges for your recruitment agency
  • find a business model that delivers consistent positive financial outcomes
  • formulate an airtight strategy to maximize business growth
  • evaluate potential risks specific to a recruitment agency, including client satisfaction, candidate vetting, and legal compliance

Our team has created a business plan for a recruitment agency that is designed to make it easier for you to achieve all the elements listed.

How to organize a business plan for a recruitment agency?

Inside a business plan, you'll find a lot of important information and details. It must be presented in a structured format, to make easy to read and digest.

When we built and designed our business plan for a recruitment agency , we made sure to structure it propertly.

We've categorized it into 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The section number one is titled "Market Opportunity."

In this section, you will find valuable data and insights about the recruitment agency, helping you understand the market landscape and assist companies in finding and hiring top talent.

We constantly update all the data there.

2. Project Presentation

The second part is dedicated to the "Project" of your recruitment agency. Here, you can outline the industries you specialize in, recruitment services offered, candidate sourcing strategies, screening and selection processes, client partnerships, and the unique value proposition that connects top talent with the right job opportunities.

Also, provide a self-introduction at the end of this section.

Discuss your expertise in talent acquisition, your range of recruitment services, and how you plan to provide comprehensive and tailored staffing solutions to clients. Highlight your industry knowledge, your network of professionals, and your dedication to matching the right talent with the right opportunities through your recruitment agency.

We drafted some language for you in our business plan. Adjust it to suit your idea perfectly.

3. Market Research

Then, there is the "Market Research" section.

In this section, you will find a detailed market segmentation analysis for your recruitment agency.

It includes a presentation of other recruitment agencies in the area that will be competing with you. Your agency's expertise in talent acquisition and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

The "Strategy" section outlines a comprehensive 3-year action plan, detailing the initiatives and steps needed to transform your recruitment agency into a highly profitable endeavor.

Additionally, there's a marketing strategy, a risk management strategy, and a Business Model Canvas available in this section.

5. Finances

In the end, you'll find the "Finances" section, which provides a comprehensive overview of the financials for your project.

business plan recruitment agency

How to make an Executive Summary for a recruitment agency?

The Executive Summary serves as an introduction to the business plan for your recruitment agency.

Keep it concise and ensure it fits within 2 pages. Highlight only the necessary details.

When you present your business plan to investors, this is the section they will read first. It needs to grab their attention and make them want to explore the rest of the plan.

In the Executive Summary of your recruitment agency, address the following queries: what services does your recruitment agency offer? who is your target market? are there other recruitment agencies in the industry? what sets you apart from them? what funding do you require?

How to do the market analysis for a recruitment agency?

Analyzing the market for your recruitment agency allows you to gain insights into factors such as client demands for talent acquisition, competition within the recruitment industry, and emerging trends in HR and staffing.

By conducting a thorough market study, a recruitment agency can understand client hiring needs, offer effective recruitment solutions, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a larger client base, increased job placements, and a prominent position in the recruitment industry.

Here is what you can expect to find in the "Market Research" section of our business plan for a recruitment agency :

  • market trends and data about recruitment agencies, including job market analysis, talent acquisition strategies, and industry-specific hiring trends
  • a list of potential customer segments for a recruitment agency
  • the competitive comparison
  • the potential competitive advantages for a recruitment agency

business plan recruitment agency

The key points of the business plan for a recruitment agency

What's the business model of a recruitment agency, business model of a recruitment agency.

A recruitment agency's business model revolves around connecting employers with qualified candidates for job openings. Revenue is generated through fees or commissions based on successful placements.

The business model focuses on understanding clients' hiring needs, conducting candidate sourcing and screening, effective marketing to attract employers and job seekers, and building strong client and candidate relationships based on trust and expertise in recruitment.

Success depends on building a robust candidate database, delivering suitable talent for job openings, fostering positive client and candidate experiences and recommendations, and continuously adapting to changing recruitment methods and job market dynamics.

Business model ≠ Business plan

Make sure you differentiate between "business plan" and "business model."

A business model describes how a company generates income and operates successfully.

In a business plan, you articulate your business model through a framework known as the Business Model Canvas.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a recruitment agency .

How do you identify the market segments of a recruitment agency?

Market segmentation for your recording studio involves dividing your potential clients into different groups based on their recording needs, music genres, and preferences.

These categories may include factors such as music artists, voice-over artists, podcasters, or clients seeking specific recording services or equipment (e.g., vocal recording, sound mixing, podcast production).

By segmenting your market, you can offer specialized recording services and facilities that cater to each segment's specific requirements. For example, you might focus on music artists and provide state-of-the-art recording studios equipped with instruments and production tools for music production, offer professional voice-over recording services for clients in need of high-quality voice recordings for commercials, audiobooks, or animations, specialize in podcast production and provide podcasters with dedicated recording spaces and podcast editing services, or focus on specific recording services or equipment such as vocal recording, sound mixing, or audio mastering.

Market segmentation allows you to effectively target your marketing efforts, communicate the capabilities and technical expertise of your recording studio, and provide a creative and professional recording environment that meets the unique needs and preferences of each client segment.

In the business plan for a recruitment agency , you will find a comprehensive market segmentation that will help you better understand your potential customers.

How to conduct a competitor analysis for a recruitment agency?

Without surprise, you won't be the only recruitment agency in your market. There will be other agencies offering staffing and talent acquisition services to organizations.

Understanding your competitors' strengths and weaknesses is critical when developing your business plan.

Identify their weaknesses (such as limited industry connections, inadequate candidate screening, or poor client communication).

Why is it important to address these elements? Because these weaknesses can impact the effectiveness of recruitment agency services.

By focusing on these areas, you can offer a wide network of qualified candidates, provide efficient and thorough recruitment processes, and deliver personalized and attentive client support, positioning your recruitment agency as a trusted and preferred partner for businesses seeking top talent and successful staffing solutions.

It's what we call competitive advantages—develop them to make your business stand out.

Here are some examples of competitive advantages for a staffing agency: extensive network of qualified candidates, personalized recruitment solutions, timely placements.

How to draft a SWOT analysis for a staffing agency?

A SWOT analysis can help identify the strengths, weaknesses, opportunities, and threats of a recruitment agency, enabling informed decision-making and increased success.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a recruitment agency

The strengths for a recruitment agency

When we talk about the "S" in SWOT, we mean Strengths, which are the project's internal capabilities or unique strengths.

For a recruitment agency, possible strengths could include an experienced team, a strong network of contacts, an extensive database of candidates, and a comprehensive understanding of the recruitment market.

The weaknesses for a recruitment agency

W stands for Weaknesses, referring to the project's areas or aspects that have room for improvement.

For a recruitment agency, potential weaknesses include difficulty in finding suitable candidates, lack of access to a large pool of qualified applicants, high cost of advertising to attract talent, and potential clients not trusting the agency.

The opportunities for a recruitment agency

The letter "O" in SWOT signifies Opportunities, highlighting the favorable conditions or chances for the project's progress.

In the case of a recruitment agency, potential opportunities include providing executive search services, offering temporary staffing solutions, providing online job postings, and providing career coaching services.

The threats for a recruitment agency

When we use the "T" in SWOT, we're referring to Threats, which are the external risks or challenges that the project may encounter.

How to develop a marketing plan for a staffing agency?

A marketing strategy is a key factor in acquiring customers and increasing revenue, so include it in your business plan.

A well-crafted marketing strategy will attract companies and job seekers to your recruitment agency, emphasizing your expertise in matching the right talent with the right job.

Companies won't hire your recruitment agency without effective marketing; showcasing your talent pool and personalized approach is crucial.

Are you utilizing marketing tactics to attract clients to your recruitment agency? Consider building strong relationships with local businesses and job seekers, offering specialized recruitment services, and utilizing digital marketing strategies to showcase your expertise in the industry.

Don't let a lack of ideas for your project's marketing strategy discourage you.

How to build a solid financial plan for a staffing agency?

A solid business plan must include financial data to provide an accurate assessment of the business's potential success.

Obviously, you should estimate the projected revenue for your recruitment agency.

It's crucial for this revenue forecast to be clear and straightforward.

Our financial plan for a recruitment agency is easy to use and includes built-in checks to help you identify and correct any assumptions, ensuring you create reliable projections with confidence.

Without a doubt, you'll need to come up with a basic budget for starting your recruitment agency. Make sure to include every expense (by the way, they are all listed in the financial plan we've made).

The break-even analysis is central in the financial plan as it will tell you whether your recruitment agency will generate profits or not.

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how to write a business plan for recruitment agency

How to write a business plan for recruitment in 2024 (template included)

Roger Smart

  • Published on June 3, 2020
  • Updated on February 12, 2024

how to write a business plan for recruitment agency

Writing a business plan in recruitment has always played a crucial part in the interview process for a number of recruitment agencies around the world.

A comprehensive business plan can demonstrate a recruiter’s commitment, knowledge and commercial acumen. During economic uncertainties in 2023, these qualities are more important than ever.

Arriving at an interview armed with a comprehensive business plan before you’re even asked will no doubt set yourself apart from other recruiters.

During economic uncertainties, managers will need to present a business case to leadership for budget approval in order to make a hire. Your business plan will be an important element of this business case. An impressive business plan could be the difference between landing an offer today, or falling into a pipeline of other candidates.

In this article, we share a step-by-step guide outlining how to create a comprehensive business plan. We walk through the key components and include examples.

At the end of the article, you can download a free recruitment business plan template which is tailored towards the key components mentioned in this article.

A business plan should be packed full of relevant information but should be compressed and to the point. Avoid verbiage, stay specific and keep to 4 – 6 pages.

Introduction

Start with a title. Include your name and the company you’re writing the business plan for. A little personalisation will go a long way.

Underneath your title, outline the objective of your business plan and again personalise it towards the agency you’re interviewing with. While you have the hiring manager’s attention, this paragraph is an opportunity for you to demonstrate how comprehensive your business plan is. The aim is to capture the hiring manager’s interest so they continue to read each component:

“The objective of this business plan is to outline the value I can add to employer’s name.

In this business plan, I have highlighted my specialism, hiring activity in my market, my candidate and client strategies, my methodology, how I plan to recruit through economic uncertainties in 2023, my competition and my personal revenue projections over 12 months.”

You can use this paragraph as a way to introduce your business plan verbally if you’ve called up a hiring manager. You can also use this extract in a cold email.

Your specialisation

This is a crucial positioning statement for your value-add. It sets out precisely where your network and experience lies and what you intend to bring to the table in your new role.

Your specialisation can be described clearly by outlining what roles you will specialise in, what industries you will target, what level of seniority you will focus on and what geographies you will cover.

For ease of reading, you can use each component as a title and use bullet points to expand upon your answers.

Taking a Technology recruiter as an example:

What roles I will specialise in:

  • Product Management permanent roles
  • UX/UI Design permanent roles

What industries I will target:

  • Series A – C funded technology startups (high investment, high growth and high volume of roles)

What level of seniority I will focus on:

  • Mid to senior (120 – 180k salary range for Product Managers, 140 – 200k salary range for Designers)

What geographies I will cover:

  • Based in Singapore, the local market will be my core market
  • Secondary markets include Jakarta, Bangkok and Kuala Lumpur due to less competition from recruiters and high volume of roles

Hiring activity trends

The hiring activity trends section provides an opportunity for you to demonstrate and portray your knowledge of the market.

The 3 important components of this section are: hiring activity over the past 3 years, hiring activity for next year and how you predict hiring activity to shift beyond that.

Utilise your own knowledge of the market but back it up with research gained from reputable sources related to your market e.g. Tech in Asia, Tech Crunch, Channel News Asia, The Straits Times or The Financial Times.

You’ll want to cover how hiring activity has increased or decreased, what the drivers of growth are in your industry and what the threats and challenges are within your sector.

Candidate strategies

Moving on from market trends, this section indicates how you will acquire candidates for your desk. It offers an opportunity for you to demonstrate the experience you’ve learnt in candidate management from your previous firm, but also an opportunity for the employer to ensure that your approach aligns with theirs.

3 key components of this section include: how you will generate candidate leads, what challenges you expect to face and how you will overcome these challenges.

Taking a Front Office Banking & Financial Services recruiter as an example:

How do I plan to generate candidate leads:

  • Direct headhunting using a LinkedIn Recruiter account, this costs approximately $X amount, the key benefits being access to a high volume of InMails and enhanced search capability. This has been the sourcing tool for 60% of my previous placements

Challenges I expect to face:

  • In light of economic uncertainties in 2023, highly sought-after candidates may be risk-averse and may not see this as a good time to move jobs

How I will overcome these challenges:

  • I will develop relationships with these candidates for the future but I will adjust my sourcing strategy accordingly by increasing volume of direct approaches

Client strategies

A similar section to candidate strategies but geared towards clients. Arguably more important than candidate strategies during a recession as the market could be job-short – even in the good times, strong business development capabilities in recruiters are harder to find.

This section includes 6 key components including how you plan to onboard new clients, how you plan to sustain relationships with clients for repeat business, what industries your clients are in, the challenges you expect to face and how you will overcome these challenges.

Take these bullet points as a basic example:

How I plan to onboard new clients:

  • During a recession, I plan to cultivate relationships by helping and consulting clients on non-recruitment related issues, such as advising clients on the current state of the market
  • I plan to generate leads by making 25 cold calls per day during the ramp-up period, to again offer support and advice where needed, and to leverage any open roles
  • A soft approach of connecting with hiring managers, HR contact and C-Level candidates on LinkedIn, to establish working relationships and eventually convert into clients

How I plan to sustain relationships with current clients and win repeat roles:

  • The most important way to sustain relationships is by offering a service that is superior to competitors. That is by being transparent, sticking to deadlines and delivering results
  • Regularly catch up with clients on a monthly basis to see how they’re doing and see if you can generate new roles
  • Keep yourself updated on company news and congratulate clients on milestones e.g. if they generate a Series C round of funding

What industries I will target clients in:

  • Series A – B funded technology startups
  • During a recession there is less of an appetite to use agencies due to an unprecedented volume of great candidates available in the market
  • Offer free support to companies currently not using agencies, provide an impressive service and convert into paying client post-recovery

The 6th component is “examples of target clients” and this is where you can really demonstrate tangible market knowledge. Use company names, find the potential contact in each company and add your comments, such as the volume of roles you expect from that client. 5 examples should be enough to peak your hiring manager’s interest.

You can use a table to display this information with ease:

It goes without saying that you should never be tempted to use information that is proprietary to your previous employer. This information can be openly found with some basic LinkedIn research.

My methodology

Are you a recruiter that is focussed on crunching numbers? Are you a recruiter who is focussed on cultivating long-term relationships? In this section, you can include a few quick bullet points to explain how you approach recruitment. This information gives your hiring manager an indication about whether you hold similar values and whether you have similar working styles.

How you can adapt to recruiting during a possible economic downturn

This section is a new one in response to market conditions in 2023 but can demonstrate how you are prepared to deal with current and upcoming challenges.

You can use this section as the title and include bullet points to outline how you will adapt to these market conditions.

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My key competitors

Which recruiters and agencies offer the greatest competition? Demonstrating your knowledge in this area highlights that you are commercially aware outside of your core market.

Include about 5 different competitors who are directly competing in your patch. You can use the table below to display this information:

Personal revenue and target projections

In many business plans, financial projections are of utmost importance and can demonstrate your commercial acumen. If you’ve ever watched Dragon’s Den, you’ll know what happens when you don’t know your numbers!

Project your personal revenue for 4 quarters. You can start your calculations by predicting the average annual salary of a candidate in your patch. You can project your average percentage fee agreed with clients and from there you can calculate your average fee. Once you have this, you can predict the amount of placements you’ll be making per month.

Make sure your revenue projections are realistic and achievable. Avoid the temptation to predict vastly optimistic revenues, especially during a possible recession. You must allow time to ramp-up and there must be a logical relationship between your historical and predicted revenues.

The plan only includes project revenue. Your historical revenue should be on your CV.

Take the below as an example:

My predicted average annual salary of candidates:

My predicted average percentage fee agreed with the client:, my predicted average fee:, my predicted average placements per month, my projected revenue over 12 months.

Underneath, you can also include the KPIs you will set yourself to guide you in achieving these numbers. For example, you can set yourself a guideline for how many CVs you need to send, how many candidate meetings you need to arrange, how many client meetings you need to arrange and so on.

The template

We’ve constructed a free template built around the components mentioned above, so you can create your own for when you reach out to hiring managers.

To download this template, please add your email below and you’ll be redirected to the template.

By downloading our busines plan, you agree to our  Privacy Policy and Notification Settings .

This step-by-step guide should give your hiring manager a clear idea of your plan. If executed successfully, you’ve already demonstrated your commitment, knowledge and commercial acumen before even attending an interview.

The way you’ve structured your plan will give your hiring manager a very clear indication of your methodology and whether you’d fit their structure. Keep in mind that if your methodology is focused on high volume recruitment, it’s not going to work well with an executive recruitment agency.

As a next step, learn this plan inside and out. Be prepared to pitch your plan to your hiring manager and answer detailed questions surrounding each component.

Leave your interviewer with no room for concern and secure that role! Lastly, if you enjoyed the article, please consider subscribing or following us on LinkedIn to have new articles for recruiters like this delivered directly to your inbox.

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how to write a business plan for recruitment agency

As Founder of Charterhouse Partnership, I led the opening of 5 international offices, hiring & training hundreds of recruiters. Please subscribe to our weekly newsletter where I share my insights on the recruitment industry.

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How to write a business plan for a recruitment agency

Table of Contents

Why a business plan is important

Provide direction,  minimise risk , reduce spending, market research , budgeting and financial planning, examples of swot analysis for a recruitment agency, opportunities , how countingup can benefit your recruitment agency.

If you’re looking to start a recruitment agency, you’ll need to create a business plan as any other startup would. Remember, though, that you’ll need to also account for the specific situations that might arise while working in the recruitment industry.

This article will serve as a guide to writing a great business plan for your recruitment agency. We’ll look at what your plan should look like, as well as why a plan is important. The topics we’ll cover include:

There are a few different reasons why you need a business plan before starting a business , but one of the most important is that it will guide your business going forward. Without a plan, no matter how simple the plan is, you’ll likely struggle to develop your business and make effective decisions. 

A business plan doesn’t have to be set in stone — you can adapt it to account for any unique events that affect your recruitment agency. That said, it’s essential to have at least a vague idea of the purpose your business will serve, the potential obstacles you might encounter, and how you’re going to deal with those obstacles.

A business plan is also necessary to minimise the risk you’ll face when starting a recruitment agency . One of the key sections of a business plan is the SWOT analysis, where SWOT stands for strengths, weaknesses, opportunities and threats.

In order to minimise risk effectively, it’s vital that you analyse both the weaknesses of your agency as well as the threats it may face. In doing so, you’ll be able to fix your weak points and avoid potential threats more effectively.

Finally, business plans are important because they provide valuable data for minimising your spending. For example, during your SWOT analysis and financial planning , you may find that you’ve budgeted a large amount of spending to support a part of your business that’s actually very strong. 

In a recruitment agency, this might mean you’ve planned to spend a lot of money on marketing, but your business already has a strong brand because you (as the owner) have many good personal contacts in the industry. In this instance, you can safely reduce your marketing budget and save your business money. 

Thorough market research is the best first step when you’re writing a business plan . Market research means examining the industry your business will exist in, and finding out the needs and preferences of that industry’s consumers.

For a recruitment agency, a key research topic for your business plan would be finding out the impact COVID-19 has had on the market. Many new markets emerged during the pandemic, which you can provide your services to. As the UK is currently recovering from the pandemic, it would also be wise to look into which industries are now recruiting heavily after laying off staff in recent years.

Planning out how you’ll spend your money when starting your agency is also a key part of a good business plan. You need to consider your budget for starting the business as well as how you’ll manage your business finances going forward.

It’s smart to prepare a budget for each section of your business. For instance, you might set aside different amounts for recruiting staff, purchasing business premises, and marketing. Your advertising budget is particularly important when you’re a small business , as you may not be able to rely on personal contacts or existing clients for referrals, so you’ll need to attract clients independently.

Conducting a SWOT analysis is a great way of evaluating your business even after starting up, but it’s particularly helpful when you first put together your business plan. SWOT stands for strengths, weaknesses, opportunities and threats, so a SWOT analysis requires you to think of an example of these for your business. In a recruitment agency, these might be:

As mentioned above, it may be that you have a good reputation because you have a wealth of experience and personal connections in the recruitment industry, so you’ll not need to worry as much about marketing.

Recruitment agencies frequently have to use a lot of software to track their clients’ needs and organise candidate applications. If you’re not very good with technology, you may need to hire staff who are to account for this weakness.

The UK is currently rebounding from the struggles of the COVID-19 pandemic, and this presents a wealth of opportunities for a good recruitment agency.

You need to take immense care when you’re handling people’s personal information, which you’ll often do at a recruitment agency. Sending this information to the incorrect person can have a considerable negative impact on your business, as there is a lot of new legislation regarding privacy. 

Your business plan should include a good amount of financial planning, as tracking your cash flow (your incoming and outgoing cash) is hugely important in any business. 

Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one app. With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are. 

You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward! 

Find out more here .

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Recruitment Agency Business Plan

Striking out and setting up your own recruitment agency is an exciting prospect, and there’s never been a better time to do it. With over 31,000 agencies in the UK, the recruitment industry is booming. Despite the profound impact of COVID-19 on the labour market, recruitment is projected to bounce back massively in 2024, so now is the perfect time to seize the opportunity and open your own agency.

Pre-pandemic, the recruitment industry generated over £42.3 billion in the UK alone, and recruitment agencies and firms are predicted to grow substantially in the next 3-5 years.

It’s clear that there is huge revenue potential in the recruitment industry. However, to stand out from the crowd, you’ll need a great recruitment agency business plan. This will give you the strategy and understanding of the industry you need to succeed.

So, where should you start? Our guide will take you through each individual step in making your own business plan. We’ll take you through marketing strategy, pricing structure and management, all of which are crucial to the success of your recruitment agency. As a new business owner, there will be a lot to take in, but with our recruitment agency business plan, you’ll have the ultimate guide to take you forward.

how to write a business plan for recruitment agency

Is opening a recruitment agency for you?

  • How much does it cost to open a recruitment agency in the UK?

What's included in our recruitment agency business plan?

  • Your free sample recruitment agency business plan template

Summary and recap

As we’ve already mentioned, there is great potential in the UK for recruiters, and the turnover could be really significant. However, with the popularity of the industry comes a lot of high level competition.

Before you do anything else, you should be clear on who your competitors are, who your clients will be and how you will reach them, as well as fees you might have to pay whilst setting up.

You should start with a business plan. You can use it to gather and collate all of your resources, ideas and research.

You should consider things like:

  • How many large recruitment agencies operate in the area (Adecco, Impellam, Reed etc.?)
  • How many local recruitment agencies operate in the area?
  • Is there likely to be any existing brand loyalty in the area?

How much does it cost to start a recruitment agency in the UK?

The average start-up costs to set up a recruitment agency in the UK vary considerably. More expensive start-ups will cover the costs of leasing premises, employing staff, buying equipment and any insurance you might need.

Key costs of starting your recruitment agency include:

  • £12 to register your company, and £30 a month for details such as creating a website, designing a unique brand, setting up a LinkedIn company page and advertising jobs.
  • You could also pay for added extras such as LinkedIn Premium and a CRM (Customer Relationship Management), a system which manages interactions with customers through data analysis, to win you as much business as possible.

However, there are ways to set up a recruitment agency without having to pay out thousands at first. By starting out as the sole employee, and even working from home, you can reduce costs to a bare minimum. All you really need is your home PC, mobile phone, some basic web tools and an internet connection.

With this in mind, a recruitment agency business plan is the best way to prepare yourself and plan for any financial obligations from the very start. We can also help you to figure out how to raise the capital you need for your business, based on your current financial situation.

We’ll take you through every step you’ll need to take to start your recruitment agency. It’s important to remember that if you plan to secure funds from a bank, it’s essential your business plan is as rigorous as it can be.

Included within our recruitment agency business plan, we offer:

  • A fully completed recruitment agency business plan
  • Break-even analysis (12-month analysis)
  • Complete business plan guide
  • Business plan template (.doc and .PDF)
  • Financial planning wizard

Along with that, we’ll offer you a further 25 (at least) ways to market your recruitment agency for free. All of this is at your fingertips.

Download now for only £49

In this guide, we’re going to take you through an outline for a recruitment agency business plan, detailing what you should include within each section, and things you should consider when pitching your business to investors.

However, please remember this is only a guide. When writing your business plan for your own recruitment agency, make sure to take your time and work through everything in scrupulous detail.

When it comes to a business plan, the more thorough the better. You can never over-plan when it comes to a business start-up.

Step 1: Executive summary

Imagine you are pitching your business to an investor, what would you say? Remember that banks and investors will have seen thousands of previous pitches, so you really need to stand out to grab their attention. Putting serious thought and effort into your executive summary will be well worth it.

Make sure to think about these three things:

  • Keep your language clear, concise and easy to read. Make it short and sweet.
  • What makes you stand out from other recruitment agencies?
  • Why should they be confident they will get their money back?

Remember, this is your opportunity to convince investors of your business’ credentials. Keep it positive, clear and easy to understand. Don’t get drawn into detailed descriptions or explanations, and avoid technical terms and jargon. Go out and grab their attention.

Step 2: Company overview

The company overview is your chance to properly introduce yourself and your business. You can give your potential investors a more detailed insight into how you plan to make sure your recruitment agency is a success.

Always remember, your focus should be on why investors should choose to put money into your recruitment agency, and why they should believe they’ll make a return on their investment.

You can consider including the following ideas in your company overview:

  • What previous experience do you have managing a business
  • What made you decide to start a recruitment agency?
  • How will you stand out from your competition?
  • Exactly who are your target clients? Do you have an ideal customer?
  • What is your current financial status?

You need to show that you have a good understanding of the recruitment industry. Let them know the extent of your knowledge of the current market, how you expect it to change, and how your company is suited to thrive in the future.

You should think like a business person and don’t give your investors any reason to doubt your command of the subject.

Some other things to consider include:

  • How you plan to expand your recruitment agency in the future.
  • Your local market and competition.
  • How is your application different to the others your investors have seen?

Basically, the goal of your company overview is to deliver a complete outline of your recruitment agency to your potential investors. Make sure to include facts and figures, and show off all your skills and expertise.

Feel overwhelmed? Not sure where to start? We’ve done all of the hard work for you.

Instant download for £49

Step 3: Management and key personnel

A business is only as good as the people behind it. To really make your recruitment agency a success, you’ll need the support of a great team. In the management and key personal section of your plan you should detail your management, staff, and plans for further growth.

Remember to include:

  • Staff members and their roles at the agency
  • The previous experience of your staff
  • Your staff salaries
  • Do you plan to bring new people into the business? If so, when? How many? And what kind of salaries will they be paid?

This section really doesn’t need to be too long or complicated. All investors want to know is that you have a solid management structure and that you’ve made some plans for expansion in the future where necessary. As long as you’ve shown this, you’ll be just fine.

Step 4: External analysis (market research)

It’s crucial to have a strong understanding of your market before launching your start-up. It will help you recognise opportunities for your company to benefit from, and identify threats before they can damage your business.

Make sure you know the competition. What will make you stand out from them?

In this section you’ll also need to look into your target market, and how you’ll attract them over the competition. You should try to make this as detailed as possible, so that investors can see the focus of your agency. Being too vague might lead potential backers to believe you haven’t put much thought into it.

Who’s going to use your recruitment agency? (your target market)

Are you going to focus on recruiting in one particular industry? Or perhaps you’re going to specialise in junior or graduate roles? You need to know who your clients will be so you can tailor your marketing and branding to suit them.

Some things that you should think about include:

  • How will you get the attention of clients?
  • How much will you charge your clients?
  • What will make them choose you over other competitors?
  • How can you gain their loyalty?

How many recruitment agencies operate in your area?

In order to attract business you’ll have to stand out from other recruitment agencies that operate in the same region. How do you plan to separate yourself from your competition? Investors might be concerned about market saturation, and you need to prove to them that your agency has more to offer than any other around you.

Some things you can think about:

  • How much do you know about your competitors?
  • How many large recruitment agencies operate in your area?
  • What are the average costs of employing a recruitment agency?
  • Do they specialise in any particular industry? How does this compare with your own business?

Put yourself in the shoes of your ideal customer. What is going to make them choose you over another agency?

Step 5: your business objectives

Your business is going to need to have objectives, both for the short term and the long term. These objectives should be an outline to potential investors of what you are expecting to achieve over a time-frame.

Think about where you want your company to be after a month, then six months, a year and even five years. Don’t go crazy though. Ambition is good, but you shouldn’t be suggesting your business is going to become a giant of the industry after the first couple of years, as you will just come across as naive.

You should try to use the S.M.A.R.T criteria to keep track of your objectives.

Your S.M.A.R.T Criteria are:

If you still need some help coming up with objectives, you can consider some of the following:

  • How big is the market you’re targeting?
  • How do you plan to reach that market?
  • How many clients do you expect to have after the first two months?
  • How much revenue do you expect after the first six months?

Along with each objective you should provide a plan, as to how you expect them to be achieved.

Step 6: Services, equipment and amenities

By giving a detailed list of all the equipment you need to start your recruitment agency, investors will be able to see what their money is paying for.

This will depend very much on the scale of your planned agency. It would be possible to start by working from home with just your home PC and personal mobile phone. But if you’re thinking bigger, some items and services you should think about would include:

  • Office space, along with desks and chairs
  • Work Mobiles and mobile contracts

Be realistic in this section. You don’t need twenty PCs if you’re only employing a handful of staff. There’s no point in overspending.

Step 7: Financial forecasting and financial projections

This is the section where we crunch the numbers. Financial forecasting is probably the most important part of your business plan, as you can prove to investors that they will get some return on their investment.

This might be the trickiest and most time consuming part of the whole plan, but it is essential to do it properly.

You’re going to have to show your potential backers how you’ll recuperate the money they’ve invested. How much can you make per client? How many clients will you have?

The fundamentals you’ll need to provide:

  • Sales forecast
  • Expense budget
  • Cash-flow statement

There are a whole lot of things you’ll need to budget for. Some of those might include:

  • Purchase estimations
  • Hiring costs

If possible, don’t restrict yourself to just one avenue of revenue. Diversifying your income sources will make investors feel much more comfortable with their investment.

We’ve taken all of the hard work out of planning the finances for your recruitment agency. Download your recruitment agency business plan template instantly below.

Instant download

Step 8: Funding

Do you already have existing financial support? Your investors will need to know how much start-up capital you have, and where it’s coming from. You need to let them know whether you’re using money from your own pocket, or whether you have investments from some other backer.

You might have received funding in the form of:

  • Personal loans
  • Partners or sponsors
  • Family and/or friends

Be completely clear about where your money is coming from. Don’t hide anything from your investors.

You also need to be explicit about how much money you need, both now and in the future. You should also detail to investors how you’ll be spending it, whether it’s for equipment, renting premises or paying staff.

At the same time, don’t ask for more than you need, as it’s only likely to put investors off

Your free sample recruitment agency plan

If this is all still seeming a bit overwhelming, you might like to take a look at a small template we provide for a recruitment agency business plan. This can get you started and help you to come up with some of your own ideas.

Included in this template, you’ll get:

  • An example of your executive summary
  • Products/services on offer
  • Staff and management structure

Download .doc here

Launching your own business is a scary prospect. The recruitment industry is already a busy market, but there’s plenty of demand for it and forecasts anticipate its boom to continue. There are over 31,000 recruitment agencies in the UK, with a combined value of over £42.3 billion.

By creating a detailed and clear business plan, you’re giving yourself the best chance of success. You’ll be able to start out knowing you’ve considered every aspect of the business. Investors love an in-depth business plan, so remember: the more detail the better. With our experience, you can kick-start your agency with confidence.

how to write a business plan for recruitment agency

Download the Software

Complete recruitment agency business planning package.

Customer Testimonials

“I needed to put together a long-term business plan to cover all aspects of my new venture. I read a lot of books and attended courses, but I was struggling. Then I came across Teneric and suddenly it was all there in a format I could use and in terminology I could understand. After that, it was plain sailing to the Business Department at my local HSBC Bank”

Jill Shilcock, Managing Director, SEAS Education Advisory Service Limited.

“I wanted ideas for the type of information that needed covering in a business plan, and this gave me a template for the document I submitted to the bank. The business loan we were after was approved. If you have never written a business plan before, then I would recommend your product. It was very straightforward and offered some good advice.”

Gordon Mitchell, UK

“I needed a business plan quickly. The template was easy to use, just fill in the blanks on the wizard and refer to the help guide if I wasn't sure. Your system is good value, and I would recommend them to everyone needing a plan. Attached is the basic plan I threw together in a day for the bank. They specifically wanted cash flow projections, and the Excel spreadsheets were really what I was after from your product.”

John Waterhouse, UK

Additional Resources

Understanding the Importance of a Business Plan

A well-structured business plan is the cornerstone of success for recruitment agencies. It   serves as a blueprint outlining  your agency’s vision, mission, goals, strategy, and financial projections. 

Here is why it is crucial for the success of a recruitment agency. 

  • A well-crafted business plan is a strategic tool that enables recruitment agencies to stay focused on their objectives, create a competitive edge, and ultimately achieve long-term success. 
  • Notably, it allows you to identify potential challenges and opportunities, set realistic expectations, and allocate resources efficiently.
  • By providing a clear roadmap for growth, a comprehensive business plan helps you navigate the complexities of the recruitment industry and adapt to the ever-changing market conditions.
  • It helps you make informed decisions and strategies effectively. 

The 7 Stages of Writing a Startup Recruitment Agency Business Plan

Writing a business plan from scratch for your recruitment agency can be challenging. We’ve compiled a comprehensive step-by-step guide to explain the process.

Here are the seven stages involved in putting together this critical document:

  • Defining your recruitment agency’s vision and mission
  • Identifying your business model and services
  • Conducting market research and analysis
  • Developing a marketing and sales strategy
  • Building your team and infrastructure
  • Defining financial projections and funding
  • Outlining risk assessment and mitigation strategies

Stage #1: 3 Steps Procedure for Defining Your Recruitment Agency’s Vision and Mission

Creating a solid   vision and mission statement  for your start-up recruitment agency business plan is crucial to guiding your business in the right direction.

To do this, follow the below steps:

  • Define your purpose.
  • Establish your goals.
  • Outline your values.

With a trusted partner like Recruiter Startup

costs to start your recruitment desk are minimal compared to starting from scratch

Step #2: Establish your goals.

Set measurable goals to work towards, such as:

  • Place 100 candidates in new jobs within the first year.
  • Generate £250,000 in revenue by the end of year two.
  • Build a network of 500 vetted clients and 1,000 active candidates in the UK.

If you’re putting together a start-up recruitment agency business plan, it’s important to review and revise your goals regularly based on your progress and market conditions. 

Step #1: Define your purpose.

Establish the underlying reason for starting your recruitment agency in the first place. Do you want to help people find meaningful work, support growing businesses, focus on a niche industry, or something else? Whatever the reason, your purpose should align with your values.

For example:

  • To help UK technology startups attract top talent.
  • To provide job opportunities for disadvantaged groups in local communities.
  • To become the go-to agency for healthcare recruitment in the UK.

Step #3: Outline your values.

The values that guide your agency will shape your culture and brand.

Examples include the following:

  • Integrity:  We’re honest and transparent and keep our promises.
  • Excellence:  We strive to exceed expectations and deliver the highest quality service.
  • Diversity:  We believe in providing equal opportunities regardless of gender, ethnicity, or background, in line with the  UK Equality Act 2010 .

Your vision, purpose, goals, and values provide the foundation for your recruitment agency business plan. Refer to them often when making critical decisions to stay on track. 

Stage #2: Identifying Your Business Model and Services

Next, consider which business model suits your needs: focusing on permanent placements, contract staffing, or both.

The services you offer should align with your expertise and target market. For instance, if you have a background in IT, specialising in tech recruitment might be ideal. However, starting with generalist roles could be more suitable if you’re new to the industry.

Lead generation

Developing a comprehensive recruitment agency business plan in the UK (or any other country) can be complex and often impractical for new agency owners. A more efficient alternative is to join a recruitment franchise like  Recruiter Startup .

We provide the necessary infrastructure, tools, training, and support to help you launch your agency quickly, enabling you to start matching candidates with jobs and generating revenue immediately. 

Stage #3: A 4-Step Checklist for Conducting Market Research and Analysis

Performing market research for your recruitment agency is essential for understanding your target market, competitors, and industry trends.

This involves the following activities:

  • Surveying businesses in your area
  • Researching competitors
  • Tracking industry trends
  • Analysing data for opportunities

Step 2: Researching Competitors

Investigate what competitors offer and how they operate — research their fees, services, and client attraction strategies. The UK recruitment industry is highly competitive, comprising  over 27,700 agencies . Hence, understanding your competition will help you differentiate your agency.

Step 1: Surveying Businesses in Your Area

Determine hiring needs and budgets by surveying local businesses. As of 2022, the UK had approximately  5.5 million  private sector businesses, providing ample opportunities to explore various industries and niches. 

Step 4: Analysing Data for Opportunities

After gathering data, analyse it to identify opportunities and establish a competitive advantage. Look for unmet needs or new trends to capitalise on.

Step 3: Tracking Industry Trends

Stay updated on trends like remote work, which increased significantly during the COVID-19 pandemic, with   17.4% of the UK workforce   working from home in 2020. Also, monitor the demand for contract staff, as the gig economy has grown in recent years. Adapting to the ever-changing recruitment landscape is vital for long-term success.

Starting a business from scratch can be hectic. As an alternative, consider joining a recruitment franchise like Recruiter Startup. We have an established brand and in-depth industry knowledge, helping you begin your journey with a solid foundation.

Check out our  associates recruitment model  to learn more about how we operate and how much you can earn working from home.

Stage #4: 5 Tips for Developing a Marketing and Sales Strategy

A solid marketing and sales strategy is crucial for building a successful business, recruitment agencies inclusive.

These five tips can help outline a compelling start-up recruitment agency business plan, which is vital if you’re looking to convince investors to fund your enterprise:

  • Define your target market.
  • Build your online presence.
  • Develop a marketing strategy.
  • Source great candidates.
  • Provide excellent service.

1. Define your target market.

To identify your ideal job-seekers, focus on an initial niche, such as IT professionals, nurses, or teachers. You may go on to specify locations, experience levels, and skills.

For example, you may focus on recruiting in the healthcare niche, a highly viable market — the UK has a high demand for healthcare professionals, with the NHS employing o ver 1.4 million people . Targeting your market makes reaching them more manageable.

2. Build your online presence.

About   61% of job-seekers  in the UK used online job boards to find employment in January 2022 alone.

Take advantage of this viable marketplace by developing a professional website to showcase your agency’s credibility. Optimise for search engines using essential keywords, like “recruitment agency” and your location, e.g., “London.” Create LinkedIn, Facebook, and Twitter profiles for networking with candidates and clients.

Our post on how to start a recruitment agency expounds more on the need to achieve a robust digital profile.

3. Develop a marketing strategy.

An excellent recruitment business plan example outlines how it plans to generate leads.

  • Identify the best ways to promote your agency. 
  • Consider advertising on job sites like Totaljobs, Reed, CV-Library or in industry publications. Offer discounts and promotions to new clients and attend local networking events to form personal connections. 
  • Lastly, regularly email your contact list with job openings and agency updates.

4. Source great candidates.

Post jobs on your website, social media, and platforms frequented by your target candidates. You may also utilise your network to gather referrals but thoroughly screen candidates to ensure the best matches for your clients. 

5. Provide excellent service.

Strive to build lasting relationships with clients and candidates — regularly check in to ensure satisfaction and address any issues promptly. Go above and beyond expectations, such as assisting a new hire’s onboarding process.  Up to 83%   of satisfied clients and candidates will likely refer others and return to your agency, boosting profit margins by 25%.

By following these steps, you’ll be well on your way to developing a successful marketing and sales strategy for your UK recruitment agency. While crafting a comprehensive recruitment agency business plan can be challenging, focusing on the essentials lays a solid foundation for your agency’s growth.

Stage #5: Building Your Team and Infrastructure: A 4-Point Checklist

Assembling a team of qualified professionals and establishing the necessary infrastructure is crucial when building a recruitment agency, so you must consider it in your recruitment agency business plan. However, this can be challenging and costly, as outlined in our post on recruitment agency startup costs.

Adhering to the following checklist can make your task easier:

  • Hiring recruiters
  • Administrative support
  • Office space
  • Technology infrastructure

2. Administrative Support

Your agency needs administrative staff to manage daily operations, such as answering phones, organising schedules, and updating records. An administrative assistant’s average salary in the UK is  £20,664 annually . Any candidate you’re hiring should have strong organisational and communication skills.

1. Hiring Recruiters

Recruiters are the backbone of your agency. Aim to hire experienced recruiters with proven success in your target industry or job function.

In the UK, the average salary for a recruiter is   £31,489 per year , with bonuses and commission potentially increasing earnings. Recruiters must excel in networking, interpersonal, and sales skills to effectively find candidates and maintain client relationships.

3. Office Space

If not operating virtually, secure office space for your team. Consider a location easily accessible for candidates and clients, with room for private offices or cubicles, a reception area, conference rooms, and storage. In the UK, office rental costs vary by location, with London prices ranging from   £50 to £150  per square foot per year.

4. Technology Infrastructure

Invest in a robust technology infrastructure, including the following:

  •   Applicant Tracking System (ATS):  Essential for managing candidates. Popular options in the UK include   Bullhorn  and  Firefish .
  • Customer Relationship Management (CRM) system:  Vital for tracking clients and placements.  Salesforce  and  HubSpot  are widely used in the UK.
  • Fast internet connectivity:  Important for efficient operations.
  • Enterprise-level security:  Crucial for protecting sensitive data and complying with UK data protection regulations like  GDPR .
  • Virtual communication tools:  Video conferencing platforms like Zoom or Microsoft Teams facilitate remote collaboration.

Setting up a recruitment agency’s team and infrastructure is a significant undertaking, requiring substantial resources. For those considering an easier route, a franchise model like Recruiter Startup provides the essential components and support, allowing you to focus on growing your business. Check out  what others are saying about us .

Stage #6: Defining Financial Projections and Funding

To create a comprehensive recruitment agency business plan, it’s essential to determine funding sources and estimate projected returns on investment.

Financial projections and funding

2. Finding Funding Sources

With financial projections in place, you can then explore the following recruitment startup funding options:

  • Business loans:  Banks, credit unions, and online lenders offer loans, but they require collateral and solid financial projections. The  British Business Bank   can help you find suitable financing options in the UK.
  • Angel investors : These are wealthy individuals who invest in exchange for equity and high potential returns.  The UK Angel Investment Network  can help connect you with investors.
  • Crowdfunding:  This involves raising small amounts from multiple contributors. Platforms like Seedrs and Crowdcube are popular but require dedicated effort.
  • Franchising : Pay an upfront fee to access a proven model and brand, e.g.,  Recruiter Startup . Note: With Recruiter Startup, your upfront fee is only £750 + VAT per month, a far lower expense than starting your own recruitment agency.  

1. Creating Financial Projections

Attract funding by showcasing realistic financial projections for your agency.

Consider the following factors in doing so:

  • Revenue : Estimate the number of placements you can make annually and the average fee per placement. In the UK, the average fee for permanent placements is around 15–20% of the candidate’s annual salary. Don’t forget to account for seasonal fluctuations in the job market.
  • Expenses : Calculate rent, payroll, marketing, and other business expenses. In London, for example, office rental costs can range from £50 to £150 per square foot per year.Note: When you set up as a franchise recruiter with Recruiter Startup, your expenses will be slashed as you won’t need to spend on office space or staff.
  • Profit:  Determine your projected profits by subtracting expenses from revenue. This demonstrates the potential ROI for investors.

To secure funding, present a well-developed business plan with solid financials and explain how the investment will drive growth and profits.

Stage #7: Outlining Risk Assessment and Mitigation Strategies

Considering potential risks and creating strategies to address them is crucial for the success of your recruitment agency.

Here are some key areas to focus on:

1. Identifying and Addressing Risks

When designing your recruitment agency business plan, anticipate challenges and develop solutions.

Common risks include the following:

  • Economic downturns : A weak economy slashes hiring rates. Maintain cash reserves and diversify your client base to mitigate this risk.
  • New competitors:  Stay competitive by focusing on niche markets and building strong client relationships. There are over 27,700 recruitment agencies in the UK, making it essential to stand out.
  • Key staff departures : Retain top talent by implementing training programs and offering incentives. Take note that ensuring high employee turnover can be costly and disruptive.

2. Meeting Legal Requirements

Compliance with legal regulations is vital for your agency’s reputation and success.

To achieve this, ensure you do the following:

  • Adhere to data protection laws : Obtain consent for storing and using client/candidate information. In the UK, compliance with the GDPR is mandatory.
  • Follow employment regulations:  Verify candidates’ right to work and provide fair pay/contracts. UK agencies must comply with the  Conduct of Employment Agencies and Employment Businesses Regulations 2003.
  • Register as an employment agency:  Requirements vary across countries and states. Registration with the  Employment Agency Standards (EAS)   Inspectorate is necessary for the UK.

Saving Time and Cost With the Franchise Recruitment Model

Starting a recruitment agency from scratch can be time-consuming and expensive, especially when considering investing in a robust recruitment agency business plan. However, a franchise recruitment model can save time and money, allowing your business to become operational more quickly and efficiently.

The key benefits of choosing a franchise recruitment model include the following:

Saving time and cost

  • Accelerated business setup : Franchising allows you to leverage an established brand and proven business model, significantly reducing the time and effort required to start your agency.
  • Existing customer base:  As a franchise recruiter working from home, you can tap into the franchise agency’s existing customer base, reducing the need to invest heavily in marketing and brand awareness campaigns.
  • The lion’s share of all placement fees : When you register as a franchise recruiter with an agency like Recruiter Startup, you get to keep 80%–90% of all your placements.
  • Comprehensive business plan:  Franchise recruitment eliminates spending months perfecting your business plan, as the franchise agency provides a tried-and-true plan to follow.
  • Online presence and marketing materials:  Franchise recruiters can bypass the hassle of building a website and online presence by using the franchise agency’s established website and marketing materials.
  • Cost savings:  The franchise recruitment model often includes software requirements and supplies provided or subsidised by the franchise agency, leading to significant cost savings.
  • Expert guidance and training:  Franchise recruiters can benefit from valuable insights and training from an experienced franchise agency that’ll guide them through setting up and operating their recruitment desk.

Choosing a franchise recruitment model allows aspiring agency owners to start placing candidates and generating revenue much sooner. This approach saves time compared to spending months designing a recruitment agency business plan. The franchise model is an attractive option for those looking to enter the recruitment industry hassle-free.  Contact us  now to get started!

Failing to comply with legal obligations can result in fines, reputational damage, or even forced closure. Hence, prioritise compliance from the outset.

Recruitment Agency Business Plan - Frequently Asked Questions

Recruitment agencies make money primarily by charging their clients (employers) fees for successfully placing candidates in job roles. These fees can be either a percentage of the candidate’s starting salary or a fixed fee, depending on the agreement with the client. Some agencies also charge candidates a fee for job search assistance or other career services.

Yes, starting a recruitment agency can be a good idea if you possess strong industry knowledge, networks, and the ability to match job seekers with suitable employers. The recruitment industry can be lucrative and rewarding. However, it’s essential to be aware of the challenges, such as competition, changing market conditions, and the need for adaptation to new technology. 

Some of the   best industries   to start a recruitment agency are:

  • Medical and Healthcare
  • Information Technology (IT)
  • Renewable Energy
  • Construction and Engineering

Yes, the recruitment industry can be challenging due to several factors, including the following:

  • High competition: With over 27,700 recruitment agencies in the UK alone, competition is quite steep.
  • Economic fluctuations: Economic conditions often affect the industry, impacting job availability and demand.
  • Changing technology: Keeping up with new technologies like AI and automation may require adaptation and learning.
  • Building relationships: Developing solid relationships with clients and candidates is crucial but time-consuming.

Based on data from several sources, the UK recruitment industry is experiencing growth but at a   slower pace . However, over 50% of recruitment agency experts forecast a 1%–25% revenue increase for 2023. While the industry continues to grow, it’s essential to consider factors such as competition and market fluctuations when assessing its overall health.

In Conclusion

So, there you have it — a complete guide to a recruitment agency business plan. As you can see, it’s no easy feat and requires a significant time and financial investment to get off the ground. The business plan alone can take months of work.

Why go through all that hassle when there’s a more straightforward solution?

Franchise models like Recruiter Startup offer a turnkey solution to get your recruitment agency up and running in no time. We provide the systems, training, and support so you can focus on what matters — finding great candidates and clients.

Stop wasting time on business plans and start building your dream recruitment agency today with a working business model. The opportunities are right here, so  take that first step now . You’ll be glad you did!

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Additional Resources

01277 822668

Park Wood Technical Centre, Park Wood Doddinghurst Road Brentwood, Essex, CM15 0SN

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Business Plan Template for Recruitment

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Recruitment agencies and talent acquisition businesses know that success in the competitive industry hinges on strategic planning. That's where ClickUp's Business Plan Template for Recruitment comes in!

This comprehensive template allows you to outline your recruitment strategies, set objectives, define your target market, project your finances, and establish operational processes. With ClickUp's Business Plan Template for Recruitment, you'll have a roadmap to guide your growth and ensure your business thrives in the ever-changing recruitment landscape.

Don't leave your success to chance. Get started with ClickUp's Business Plan Template for Recruitment today and take your talent acquisition business to new heights!

Business Plan Template for Recruitment Benefits

A business plan template for recruitment offers numerous benefits to recruitment agencies and businesses in the talent acquisition field, including:

  • Streamlining operations and ensuring consistency in recruitment processes
  • Setting clear objectives and goals for the agency's growth and success
  • Identifying target markets and defining strategies to reach and attract top talent
  • Creating a financial roadmap, including revenue projections and expense management
  • Providing a comprehensive overview of the agency's competitive landscape and positioning
  • Guiding decision-making and resource allocation to achieve long-term sustainability and profitability.

Main Elements of Recruitment Business Plan Template

Create a winning business plan for your recruitment agency with ClickUp's Business Plan Template for Recruitment. This comprehensive template includes:

  • Custom Statuses: Track progress with statuses like Complete, In Progress, Needs Revision, and To Do, ensuring every task is accounted for in your recruitment business plan.
  • Custom Fields: Utilize custom fields such as Reference, Approved, and Section to add relevant information and organize your recruitment strategies, financial projections, and operational processes.
  • Custom Views: Access different views like Topics, Status, Timeline, Business Plan, and Getting Started Guide to get a comprehensive overview of your recruitment business plan and easily navigate through different sections.

With ClickUp's Business Plan Template for Recruitment, you can streamline your planning process and set your recruitment agency up for success.

How To Use Business Plan Template for Recruitment

If you're looking to create a business plan for recruitment, ClickUp has a template that can help you get started. Here are four steps to effectively use the Business Plan Template for Recruitment:

1. Define your business objectives

Before you start creating your business plan, clearly define your objectives and goals for your recruitment agency. Are you looking to specialize in a particular industry? Do you want to focus on temporary or permanent placements? Understanding your business objectives will help shape the rest of your plan.

Use Goals in ClickUp to define and track your business objectives for recruitment.

2. Identify your target market

Next, identify your target market and the types of clients and candidates you want to attract. Consider factors such as industries, job levels, geographic locations, and any specialized niches you want to focus on. Understanding your target market will help you tailor your recruitment strategies and services accordingly.

Use the Board view in ClickUp to create columns for different target markets and track your progress in attracting clients and candidates.

3. Develop your marketing and recruitment strategies

Once you have identified your target market, it's time to develop your marketing and recruitment strategies. Consider the channels and platforms you will use to promote your agency, such as social media, job boards, and networking events. Determine how you will attract candidates and clients, and outline your approach to sourcing, screening, and placing candidates.

Use Automations in ClickUp to streamline your recruitment processes and save time on repetitive tasks such as sending follow-up emails or scheduling interviews.

4. Create a financial plan

Lastly, create a financial plan for your recruitment agency. This should include your projected revenue, expenses, and profitability. Consider factors such as fees, commissions, and any additional services you plan to offer. It's also important to set financial goals and milestones to track your progress and evaluate the success of your business.

Use the Gantt chart in ClickUp to create a timeline for your financial goals and milestones, and track your revenue and expenses over time.

By following these steps and using the Business Plan Template for Recruitment in ClickUp, you can create a comprehensive and effective business plan for your recruitment agency. Good luck with your venture!

Get Started with ClickUp’s Business Plan Template for Recruitment

Recruitment agencies and businesses can use the ClickUp Business Plan Template for Recruitment to create a comprehensive roadmap for their growth and success in the competitive recruitment industry.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create your recruitment business plan:

  • Use the Topics View to outline and organize the different sections of your business plan, such as objectives, target market, financial projections, and operational processes
  • The Status View will help you track the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do
  • The Timeline View will give you a visual representation of your business plan's timeline, allowing you to set deadlines and milestones
  • The Business Plan View provides a comprehensive overview of your entire recruitment business plan, allowing you to easily navigate and review all sections
  • The Getting Started Guide View will provide step-by-step instructions and tips on how to use the template effectively
  • Utilize the custom fields Reference, Approved, and Section to add additional information and categorize different aspects of your business plan
  • Update statuses and custom fields as you progress through each section, ensuring that all team members are aware of the current status and any required revisions
  • Regularly review and analyze your business plan to ensure that it aligns with your recruitment agency's goals and objectives
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Employment Agency Business Plan

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All About People

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

All About People (AAP) began out of the desire to contribute to this community, just as communities have fed All About People’s proprietor over the years. Although originally from a larger market, the proprietor realizes the need in the southern Willamette Valley for a personnel agency that fills a void left by other temporary and permanent placement agencies. AAP matches specifically skilled workers with clients, saving businesses time and money, while providing for its employees with honesty and honor. This requires a high level of communication. It means asking open-ended questions and listening, not talking. This means knowing the local market so AAP can really serve each client and employee, not just “sell” them our goods. AAP is quality service.

The long-term vision includes a number of offices throughout the southern Willamette Valley. The proprietor sees the challenge in this vision, not in the growth itself, but in training and encouraging all AAP personnel to treat each client and employee with the same care and with the same level of communication.

Managing our Growth AAP is a sole proprietorship that will convert to an S Corporation. As a new corporate entity, AAP will be treated as a start-up in this business plan. During the past couple of years the proprietor provided all services. In Year 1, the company will add a part-time office staff person and an employment specialist. In response to this growth, AAP will have a procedures manual for in-house staff to assure that the information is clear. In addition, AAP will provide employees with regular training within the divisions to assure they understand the details of the work they are doing daily. Year 2 projections include a receptionist, another employment specialist, and a field representative. In Year 3, AAP will examine the feasibility of opening a branch office in the Salem, Bend, or Medford/Ashland areas.

The Market AAP is structured like other temporary and permanent placement agencies. However, it will serve clients with needs for select, specialized professionals rather than clerical or light industrial workers. Several businesses in Portland, Oregon provide a similar service to specific groups of people, but there are none for the Willamette Valley. AAP has five divisions, targeting the following areas of expertise:

  • Editors/Writers

Event Planners

Graphic Artists

  • Interpreters/Translators.

Services AAP will handle recruiting, including reference checks, skills evaluation, preliminary interviewing,  and screening of all employees for its clients. AAP acts as an extension of the client’s human resource department, assuring that there is open communication between supervisor and employee, and assisting with any troubleshooting or problem solving that may be needed.

Financials The company’s start-up requirements are $55,464, of which $7,600 will be provided for by the owner’s personal investment. The rest will be obtained through loans.

We expect to be able to charge a 50% markup to our business clients. Thus, if an employee is being paid $10 per hour, we are charging the client $15 per hour. The company predicts that it will be able to produce sales of approximately $300,000 by Year 3. The company does not have any direct cost of sales; we track payments to placed individuals as regular payroll.

Sbp, employment agency business plan, executive summary chart image

1.1 Objectives

AAP is structured like other temporary and permanent placement agencies. However, we serve clients with needs for select specialized professionals, rather than clerical or light industrial workers. Several businesses in Portland, Oregon provide a similar service to specific groups of people. AAP followed the model of one placement firm described below.

A contract engineering firm places temporary workers who are hardware and software engineers. Employees earn between $80- $100 per hour and approximately seven employees are placed per month. The firm recruits through its website, advertises in newspapers, magazines, and trade publications. Incentives offered to contingent workers include medical, dental, and disability insurance, 401(K), and a reference finder’s fee for placement referrals. They find their employees are 60 percent male, 40 percent female, and ages spread evenly.

AAP serves the business client by locating a professional worker, interviewing and screening that worker, setting up interviews if necessary, and administering all hiring paperwork. The company runs payroll and bills the client bi-monthly. AAP will also manage the professional, staying in close contact with the client and communicating with the worker regarding any personnel issues that may arise.

The professional worker is served with employment opportunities at no cost; pay rates that are within industry standards; and health insurance may be purchased, if a worker becomes eligible, at a group rate starting at $124/mo. AAP will pay $65/mo for any coverage chosen from the group package.

1.2 Mission

All About People’s mission is to contribute to the community by filling a need for specialized, professional, contingent workers. The company will provide workers with a safe and independent environment. It will also provide businesses with a high-caliber of employee available for project or permanent work. All About People listens to individual needs and customizes personnel solutions for both businesses and workers.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

AAP is a temporary and permanent placement personnel agency working solely with skilled, professional workers and Willamette Valley businesses. AAP differs from other temporary and permanent placement agencies because of our skilled workers. The company believes that the temporary industry pays only cursory attention to providing businesses highly qualified workers for permanent and non-permanent positions. AAP has five divisions, targeting the following areas of expertise:

AAP does not provide general clerical, light industrial, engineers, accountants, nurses, or other medical technicians.

AAP does the following for each client:

  • Recruiting (reference checking)
  • Skills evaluation (preliminary interviewing)

AAP conducts regular evaluations: AAP checks in with the supervisor and the worker during the first week on the assignment. AAP then checks in as agreed with the client. AAP acts as an extension of the client business’ human resource department assuring that there is open communication between supervisor and employee, and assisting with any troubleshooting or problem solving that may be needed.

Prior to opening our doors, research showed support for the development of a personnel agency working solely with professional contingent workers and Willamette Valley businesses (see topic 7.3 Supporting Research).

According to the Oregon Department of Employment, Lane County has 31 temporary agency firms with 3200 individuals employed. Total employment figures for Lane County are 250,000; therefore, we support between two and four percent of the population.

Through connections in a variety of areas, AAP is able to locate qualified workers not only through advertising, but through a channel of networking. This past year has shown that qualified, willing workers are certainly available as we currently have hundreds on staff willing and able to work.

2.1 Company Ownership

AAP is a sole proprietorship that will convert to an S Corporation. As a new corporate entity, AAP will be treated as a start-up in this business plan.

The sole proprietor, Sarah Wayland, can be reached at AAP’s office, [contact information omitted in this sample plan].

2.2 Start-up Summary

Projected start-up figures are shown in the chart and table below.

Sbp, employment agency business plan, company summary chart image

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The company is uniquely positioned to take advantage of this market opportunity because of the management and field expertise of the proprietor. Sarah Wayland worked in the temporary employment industry for three years with ADIA Personnel Services (now ADECCO) as Area Account Manager (in training as a branch manager): building business relationships; hiring employees; handling employee issues; working with clients during the implementation of ADIA; and opening an additional office in Beaverton, Oregon.

For one year the proprietor was a District Sales Manager at Columbia Distributing, showing a 10% increase on $3.5 million in annual sales. Managing a staff of nine in sales and customer service, she had the opportunity to delve further into hiring/firing, reviewing, incentives outside of salary, and personnel issues.

Most recently, she has spent several years as Funds and Contracts Manager at the Oregon University System; managing four grants totaling $1.5 million annually and all personal service and interagency contracts as well.

The proprietor’s most notable success was bringing the second branch of Cellular West located in Portland, Oregon, from running in the red, to breaking even within four months of its opening. She accomplished this by using motivational tools and providing the sales force with extensive training.

3.1 Products and Services Plan

Changing labor market conditions threaten the concept of full-time permanent employment.

AAP provides a complex blend of services to distinct populations. The company serves businesses through connecting them with the professional contingent work force. It also serves the worker by connecting them with businesses, at no charge, and providing benefits not often provided by other employment agencies.

Market Analysis Summary how to do a market analysis for your business plan.">

All About People (AAP) is a local firm that costs less than a consultant or agency, provides for both project and long-term needs, and has an easy, pay and billing rate system that covers employee payroll and worker’s compensation insurance.

There are a variety of reasons why businesses may need AAP’s services:

  • Spikes in work load
  • Business expands into an area that in-house expertise does not yet match
  • Special events
  • Pregnancy leave or sabbatical
  • Business increases after layoffs
  • Smaller business does not yet have staff on-hand to complete extra projects.

According to economic forecasters, employment agencies and financial services are expected to have the largest industry growth over the next 25 years. The trend toward businesses cutting back on employees and their benefits due to high costs creates the demand for AAP’s services.

Just consider the time, energy, and resources an employer may spend trying to employ a person for a 20-hour task.

In addition to the already lucrative temporary industry, several companies in the Portland Metro Area place professional contingent workers, but the southern Willamette Valley is not currently being served.

The company approaches businesses primarily through networking and cold calls. Our intention is to utilize a PR agency for more coverage as soon as possible. AAP is a member of the area Chamber of Commerce and actively participates in as many activities as possible, the proprietor is a member of the Women’s Business Network, the Professional Women’s Organization, and we are in the process of connecting with the Society for Human Resource Management. Prior to start-up, AAP also surveyed several area businesses about their use of contingent workers. The company will use its website and other marketing materials that describe what services we provide and explain how simple it is to work with us.

AAP advertises in local papers and trade magazines when absolutely necessary, but most often uses the Oregon Employment Department, both community college and university campuses, and the networking groups we are members of to search out the right employee. Prior to the sole proprietor start-up, the company started recruiting by administering twenty personnel surveys and advertising locally to create a staff of qualified contingent workers. This staff will be unaffected by AAP’s corporate restructuring.

4.1 Market Segmentation

The market can be broken down into two segments: the business market segment, and the employee market segment. Both of these segments are lucrative.

Business market targets: The company targets the University of Oregon, Lane Community College, the nonprofit organizations, the publishing industry, the advertising industry, and other large businesses.

Employee market targets: Editors/writers, graphic artists, computer specialists, event planners/fundraisers, and language translators/interpreters working in the business target markets listed above, as well as any applicants with unusual skills and talents.

4.2 Service Business Analysis

These charts demonstrate the types of workers employed, the type of qualified professionals on file to work for the company, and the types of businesses who have used AAP’s services. These statistics cover the 15-month sole proprietorship period from July 1, 1998 through September 30, 1999.

Types of workers employed by or signed up with AAP

Types of employers using AAP

Each and every contact is entered into the database-either in the professionals file if they are a potential candidate, or in the contacts file if they are another type of contact. The client and jobs files utilize the contact and client numbers to automatically fill in the information from the contact or client files. This means no duplicate typing. In addition, the contacts, clients, and professional files all have follow-up sheets attached making daily follow-up easy. Simply pull the file up for that day and all calls that need to be made that day will be marked.

Searching is easy. The check boxes within each professionals file allows us to check for singular or multiple skills and experience with a click and a return.

4.2.1 Competition and Buying Patterns

First form filled out from the moment the candidate calls. Three screens constitute one file: Personal Information; Job Information; Skills. The professional and contact files have a conversation record that will allow easy follow-up with a list daily of those records needing a call.

Interview Form

Directly from the employee forms the Employment Specialist can select the appropriate interview form. This form consists of three sheets: Basic Questions; Other Information/Recommendations; and Reference Checks.

Employee Profile Sheet

From the above information, a profile sheet is generated in hard copy for the inside of each file. This is our second backup system (besides the tape drive) in case of a power outage, etc.

4.2.2 Contact Sheet

This form is used for all other contacts. From here, a contact can be turned into a client by merely typing the contact number in on the client sheet, automatically bringing in all of the information.

4.2.3 Client Sheet

The client sheet is easily created by filling in the contact number. All pertinent information is automatically entered. The client sheet has its own contact sheet attached generating a daily follow-up list. The client files can also be pulled into a handy contact list.

Strategy and Implementation Summary

AAP is completely service minded, customizing personnel packages and offering the most it can to both employers and employees. The company brokers professional workers to Willamette Valley businesses. Because we serve two distinct groups of people, both businesses and employees will be considered equally important to AAP.

The company consists of five divisions, targeting the following types of workers and needs in businesses:

Computer Division

  • Computer Application Specialists
  • Computer Hardware Specialists
  • Computer Programmers
  • Network Administrators
  • Web Specialists

Editor/Writers

  • Multi-lingual
  • PR/Marketing
  • Fundraisers
  • Large and Small

Language Interpreters and Translators

  • Multiple Languages
  • Person-to-Person

Within these categories, we originally set up a system of single sheets on card stock and filed them in binders. Since then, an electronic database has been created by one of our professionals. With the push of a button, AAP can search for a client or an employee needed.

Businesses and employees will be able to communicate with AAP via both new technological and traditional methods. Our Web page provides information about AAP including what professional fields we serve, what clients we are working with, and what services we offer. A second-generation Web page will provide information about employees for businesses through a password-protected area. AAP forwards candidates’ resumes and other information through a variety of methods: phone, fax, personal visit, mail, and the Web page.

In August 1999 we moved the offices to the center of town. Accounting is handled electronically by the proprietor through QuickBooks, with the complex needs handled by our CPA. All payroll is generated through the payroll service, Paychex. The office is furnished with all of the technology needed to operate on a daily basis, increase market share, and serve clients.

5.1 Competitive Edge

When a business is contacted and expresses interest in contingent employees that the company can provide, the following procedures will be followed:

  • Consult with client and create a follow-up plan.
  • Complete the contact, client, and job sheet in the database.
  • Print one of each and forward a copy of the job sheet on yellow paper to the employment specialist.
  • File original sheets in the appropriate binders.
  • Search for matches in the database and pull each folder that looks like it will work.
  • Review that folder to assure a match.
  • Call each potential candidate and discuss the job and pay to its fullest.
  • Fax, e-mail, or otherwise contact client with information and/or resumes for review.
  • Schedule interviews or make a decision on appropriate candidates.

5.2 Sales Strategy

When an employee seeks to work with the company, the following procedures will be followed:

  • Complete the professional’s form in the database.
  • While completing this sheet, screen the employee for experience levels, requiring professional experience in each arena they wish to work.
  • Set up an interview with the employment specialist if the professional is qualified.
  • Create a file for each employee and place all paperwork, along with a copy of the professional’s form.
  • Keep in touch with the professional quarterly if nothing comes up, more often if at all possible.
  • When the professional agrees to a position, they will be supplied with an employee policy manual, pieces of letterhead for invoicing, and will complete the IRS I-9 and W-4 forms prior to beginning work.

5.2.1 Sales Forecast

Our sales forecast projections are presented in the chart and table below. Three years annual projections are shown in the table.  The chart shows first year monthly forecast.  First year monthly table is included in the appendix.

Sbp, employment agency business plan, strategy and implementation summary chart image

5.2.2 Target Market Segment Strategy

The pay rate data will be determined by changing market factors including business demand.

Our experience shows that the following is true in regards to pay and bill rates. A “good deal” for most temporary agencies is a 50% of pay rate markup. Thus, if the pay is $10, the bill is $15. However, we have traditionally used a flat markup that seemed appropriate. Pay and bill rates generally are outlined as follows:

Editors Most editors require between $25 and $35 per hour, and our history has shown a $10 per hour markup is acceptable. One exception is in the technical arena, garnering between $45 and $55 per hour pay; again a $10 per hour markup is typical.

Writers The only writing we have done is creative for [client name omitted], and we paid $15 with a $10 markup.

Event Planners Event planners often will work for between $12.50 and $25 per hour, depending on the length of the job, requirements, and experience needed. We find a $5 per hour markup on the $12.50-$17.50 is reasonable, and a $10 per hour markup on anything over $17.50 per hour.

Fundraisers Fundraisers can start at $10 per hour (nonprofit) and go up to $20 per hour. This usually depends on client and length of assignment. Bill rate markup for nonprofits is $5 per hour, others between $7.50 and $10 per hour.

Graphic Artists Entry level beginning at $12.50 per hour, intermediate at $15 per hour, and a top of the line professional at $25 per hour. The exception may run about $50 per hour. Bill rates are between $7.50 per hour markup ($12.50-$15), and $10 markup.

Language Interpreters This is a tricky arena. Pricing depends on the language (typical/atypical) and the length of the assignment. Interpreters have been known to work for as little as $15 per hour and for as much as $35 per hour. A $10 per hour markup is acceptable.

Language Translators This division is difficult as each language and situation varies slightly. Translators tend to work by page or by word. Technical translation can be as much as $.30 per word. Other translation can be $10 per hour (an hour a page). We are unsure of markup at this time, but would suggest 50% of pay rate.

Computer Specialists:

  • Application-Starting at $12.50 an hour based on Xerox experience. Markup $5 per hour.
  • Programmer-Starting at $20 an hour based on AlbertIQ experience. Markup $10 per hour at a minimum. Try for $15.
  • Web Designer-Entry level positions can start at $10 per hour with a markup of $5. Project work typically starts at $15 an hour, markup at least $10 per hour.
  • Administration-Pay rates range between $50 and $75 per hour, with a preferred markup of $25 per hour.

When determining the bill rate, additional expense factors to remember above the pay rate are 15% employer taxes, advertising, and staff time to fill the position.

5.3 Milestones

The company has an outstanding client list and an incredible number of qualified employees available. AAP has a good reputation for providing qualified people in a timely manner.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

In a variety of settings the proprietor of AAP has strong management experience. The proprietor has the skills to not only listen well, drawing out a person’s needs through open-ended questions, but also has the ability to recognize people’s strengths and weaknesses. She will draw upon this extensive successful experience in addition to the knowledge collected over a period of 18 years working professionally. Much of the “people” skills have been developed during the seven years spent in management roles. This experience, along with a varied background, supports AAP’s goals.

AAP’s objectives are threefold:

  • To provide high quality, experienced, professional workers to businesses that are currently relying on the instability of word-of-mouth contacts, and are spending much of their time and resources (and, therefore, money) locating such workers;
  • To provide these workers with a path by which to reach the employer without spending their own time, money, and energy finding the work; and
  • To use this opportunity to make the contingent work force a better place for both the employer and the employee.

The long-term goal of the company is to franchise and/or to become multi-location, and eventually sell this business.

Management is a style, a belief, and a strategy.

In managing our clients, AAP will communicate regularly with them, setting up a schedule that meets their needs. The company will set goals for retention of clientele and strive to reach those goals by building relationships, listening to the client’s needs, and meeting those needs with a smile on our faces. We will take responsibility for our errors and the outcome.

In managing our workers, AAP will communicate regularly with them, providing them with an employee manual to minimize their confusion, and offer them the best pay and benefits possible. AAP will set goals for retention of employees and strive to reach those goals by treating each employee with respect, provide protection when appropriate, and do everything within our power to assure a healthy working environment.

This is a relationship business. AAP will manage all clients and employees through relationship building.

During 1998-99 the proprietor provided all services. In 2000 the company will add a part-time office staffer and an employment specialist. In response to this growth, we will have a procedures manual for in-house staff assuring that the information is clear. In addition, we will provide employees with regular training within the divisions to assure they understand the details of the work they are doing daily. 2001 projections include a receptionist, another employment specialist, and a field representative. In 2002 AAP will examine the feasibility of opening a branch office in the Salem, Bend, or Medford/Ashland areas.

6.1 Payroll

All About People runs its payroll twice a month. Each professional will be given a check schedule when they work with AAP. Each check covers the previous two weeks.

In order to process payroll; AAP must receive a professional’s signed invoice the Wednesday prior to payday. The invoice, must be on AAP letterhead and include: name, social security number, mailing address, dates of work completed, location worked (at home, at the client’s office), one or two sentences describing what tasks were completed, and how much time was spent each day. At the bottom there must be a place for the client to sign and date in acceptance of the work to date. The original will be submitted to AAP, the client will receive one copy, and the professional will keep a copy.

AAP is unable to provide payroll advances. If a check is lost in the mail, we must wait seven days from the date of mailing, and then if the check has not arrived we will stop the check at the bank and have one reissued.

6.2 Benefits

Because we value our employees, we have employee group health insurance available, and contribute a major portion of the monthly premium. According to the Insurance Pool Governing Board (IPGB) employees must work at least 17.5 hours per week. Employees who work intermittently or who have worked fewer than 90 calendar days are not eligible. IPGB also states that all carriers may decline to offer coverage to the business or to any employee.

Technically, All About People is employer of the professionals we place. This means that we are responsible for covering the worker’s compensation insurance, running payroll, and that we are the ones to whom each employee is responsible. We understand that this can be tricky when employee professionals are working with a client, so we want to describe the expectations of this relationship:

  • If the professional doesn’t understand the work or assignment that has been given by the client, then discuss the work with the client.
  • If there are issues at work, the employee should inform AAP and then speak with the client.
  • If these issues continue, the employee should talk with AAP immediately.
  • If the professional feels they are being harassed at work they should let AAP know immediately.
  • If the employee should be being asked to perform tasks other than the original assignment, the employee should talk with AAP before beginning any tasks other than the original assignment.
  • If the professional is being asked to work overtime (more than 40 hours per week), they should let us know immediately.

AAP does not guarantee either work or wages when you join us to become an AAP employee. We will, of course, strive to keep you as busy as possible. AAP is also not able to guarantee an hourly wage prior to the assignment beginning. If you work on a job, and complete the work successfully, you will be paid at the agreed rate.

This employment relationship differs from others because you, AAP, or the client may end your employment with or without notice and with or without reasons. However, if you accept a job with AAP, we do expect you to finish the assignment.

Marketing Strategy

AAP’s target market is both businesses and professional workers. Phase one of the marketing plan will target the University of Oregon, the technology industry, and the top 500 businesses in Eugene through networking and cold calling. Phase two will target small businesses with less than five employees because smaller businesses may not have the in-house capability to locate, evaluate, and hire potential professional contingent workers through a small PR campaign.

7.1 Businesses

We began marketing the businesses through several personnel surveys. The University of Oregon Alumni Association, University of Oregon Foundation, and University of Oregon Human Resources Department, as well as Symantec’s Human Resources director were approached for information regarding their need for professional temporary and permanent workers. These initial interviewees have all (with the exception of U of O HR Dept) become clients within the first year of business. After these personnel surveys were complete, we adjusted our recruitment of professional workers to meet the demand.

Another tactic was joining multiple business groups. AAP became a member of the Eugene Chamber of Commerce and attends the weekly greeters meetings; the Women’s Business Network and attends the monthly meetings; the Professional Women’s Organization and attend the monthly meetings; as well as the City Club, keeping a pulse on what is happening in the community, attending as the proprietor sees fit.

The next approach is face-to-face cold calls. The tools for these calls are simple-a business card and a brochure. The information collected during the cold call is vital: how many employees does the business have; in what areas have they experienced a need for professional contingent employees; and who is the appropriate contact.

7.2 Professional Workers

Our beginning point in marketing to workers was approximately 30 personnel surveys to professional contingent workers, building the foundation of our database.  AAP intends to recruit workers through advertising in the newspaper and appropriate trade magazines, trade shows, the University of Oregon career center, and by referral. We have found that each division within the company requires a different approach for recruitment. We try not to depend on newspaper advertising as we find the results are moderate. Results are far better with the employment department for some areas, with the U of O for others, and also through a series of developed contacts for the other divisions.

7.2.1 Trust

In order to build trust with both businesses and employees AAP will follow through as promised. We will treat each business, employee, and ourselves, with integrity. AAP will communicate clearly, asking businesses to specify the needs for follow-up service during the time that they employ our contingent worker. We will work with employees to assure that they have a clear understanding of what AAP offers and what we expect of them.

7.3 Supporting Research

“A fading model of employment in the United States envisions a business enterprise with full-time employees who can expect to keep their jobs and perhaps advance so long as they perform satisfactorily and the business continues. Changing labor market conditions threaten the concept of full-time permanent employment. As reported by the Conference Board in September 1995, contingent workers account for at least 10 percent of the workforce at 21 percent of the companies surveyed, or almost double the 12 percent of respondents with that number in 1990. Writing in the Monthly Labor Review in March 1989, Belous estimated that contingent workers constitutes 24 to 29 percent of the labor force in the United States. In August 1995, however, the U.S. Bureau of Labor Statistics (BLS) estimated the size of the contingent labor force at 2 to 5 percent of the total workforce. However, BLS did not count long-term part-time employees, who constitute 90 percent of part-time workers.”       — Society for Human Resource Management, The Contingent Worker: A Human Resource Perspective, by W. Gilmore McKie & Laurence Lipset taken from Chapter 1, What Is a Contingent Worker?

AAP is a service company providing businesses with customized personnel solutions by connecting them with the professional contingent work force. Research suggests that 2000 is an opportune time to be in the Eugene market with this service. Even with all of the evidence that contingent work is the wave of the present, and of the future, the niche of placing contingent workers who are paid $12.50 to $40 per hour is untapped in the Eugene area. However, a few companies place high-end contingent workers in the Portland area.

There are many reasons why businesses are turning to contingent workers. The Economic Policy Institute’s article “ Contingent Work ” by Polly Callaghan and Heidi Harmann explains that:

“Growth in involuntary part-time employment is causing total part-time employment to grow faster than total employment. Another indication of the shift toward part-time workers: hours for part-time workers are growing faster than hours for full-time workers. Temporary employment has grown three times faster than overall employment and temporary workers are being used for more hours. Contingent employment is growing faster than overall employment. Part-timers are disproportionately women, younger, or older workers. There has been a shift away from manufacturing toward trade and services. These structural changes help explain the growth in part-time employment.”

Because of the changing nature of jobs themselves, AAP’s services are desirable to employers of all sizes. Unlike five or ten years ago, many positions are so diversified, or specialized, that it is not financially feasible for an employer to hire a person to fill one position, requiring several areas of expertise. This is not financially wise for the business because of the pay range required to recruit and hire such a talented person (especially in areas such as graphics, design, etc.). The cost of payroll, taxes, benefits, and other miscellaneous staff required to run employees add to the burden of a downsized staff. Contacting AAP and using a professional contingent worker for each portion of a position as needed will solve this dilemma. Currently most businesses locate needed “qualified” workers by word of mouth. With one phone call, e-mail, or connection with our Web page, AAP makes the task easy.

In addition, Oregon’s economy is expected to continue growing, and employment, total personal and per capita income, and population growth rates are expected to exceed the national average (according to the 1997-98 Oregon Blue Book). Although Oregon’s economy is among the best there is an obvious group of contingent workers available to build an employee labor pool. The company draws from a labor pool of qualified contingent workers which consists of people who work at home, retirees, others who wish to work part-time. According to the Oregon University System, approximately 33% of bachelor’s degree graduates will be unable to find jobs in Oregon each year. So, recent college graduates are also a part of AAP’s labor pool.

Research shows that a large percentage of workers who tend to work more than one job are well-educated individuals who have a higher degree of education. According to Oregon Employment Department’s Occupational Outlook Quarterly , Spring 1997, 9.4% have Ph.D.’s; 6.5% a Professional degree; 9.1% a Master’s degree; 7.9% a Bachelor’s degree; 7.9% an Associate degree; and the remaining 15.8% lesser education. According to a Personnel Journal article “ Contingent Staffing Requires Serious Strategy ,” April 1995, there are also many retirees that enjoy doing contingent work.

Financial Plan investor-ready personnel plan .">

The following sections contain the financial information for All About People. Tables show annual projections for three years. Charts show first year monthly figures.  First year monthly tables are included in the appendix.

8.1 Important Assumptions

The financials of this plan are predicated on the following table of assumptions.

8.2 Projected Profit and Loss

Profit and Loss figures are projected in this table.

Employment agency business plan, financial plan chart image

8.3 Projected Cash Flow

Our cash flow estimates are shown in the chart and table below. The owner expects to invest further amounts in the business over the next two years to finance continued growth.

Employment agency business plan, financial plan chart image

8.4 Projected Balance Sheet

Three year annual balance sheets estimates appear below.

8.5 Business Ratios

The table below presents important business ratios from the help supply services industry, as determined by the Standard Industry Classification (SIC) Index code 7363, Help Supply Services.

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how to write a business plan for recruitment agency

how to write a business plan for recruitment agency

How to write a business plan for recruitment (template included)

Tiger Partners

  • Published on September 23, 2022

Writing a business plan in recruitment has always played a crucial part in the interview process for a number of recruitment agencies around the world.

A comprehensive business plan can demonstrate a recruiter’s commitment, knowledge and commercial acumen. During COVID-19, these qualities are more important than ever and we’re seeing an increase in the number of agencies asking for such a document.

Arriving at an interview armed with a comprehensive business plan before you’re even asked will no doubt set yourself apart from other recruiters.

During these challenging times, managers will need to present a business case to leadership for budget approval in order to make a hire. Your business plan will be an important element of this business case. An impressive business plan could be the difference between landing an offer today, or falling into a pipeline of other candidates or even getting rejected.

In this article, we share a step-by-step guide outlining how to create a comprehensive business plan. We walk through the key components and include examples.

At the end of the article, you can download a free recruitment business plan template which is tailored towards the key components mentioned in this article.

A business plan should be packed full of relevant information but should be compressed and to the point. Avoid verbiage, stay specific and keep to 4 – 6 pages.

Introduction

Start with a title. Include your name and the company you’re writing the business plan for. A little personalisation will go a long way.

Underneath your title, outline the objective of your business plan and again personalise it towards the agency you’re interviewing with. While you have the hiring manager’s attention, this paragraph is an opportunity for you to demonstrate how comprehensive your business plan is. The aim is to capture the hiring manager’s interest so they continue to read each component:

“The objective of this business plan is to outline the value I can add to employer’s name .

In this business plan, I have highlighted my specialism, hiring activity in my market, my candidate and client strategies, my methodology, how I plan to recruit through COVID-19, my competition, my personal revenue projections over 12 months and lastly a suggested solution to reducing my cost during COVID-19.”

You can use this paragraph as a way to introduce your business plan verbally if you’ve called up a hiring manager. You can also use this extract in a cold email.

Your specialisation

This is a crucial positioning statement for your value-add. It sets out precisely where your network and experience lies and what you intend to bring to the table in your new role.

Your specialisation can be described clearly by outlining what roles you will specialise in, what industries you will target, what level of seniority you will focus on and what geographies you will cover.

For ease of reading, you can use each component as a title and use bullet points to expand upon your answers.

Taking a Technology recruiter as an example:

What roles I will specialise in:

  • Product Management permanent roles
  • UX/UI Design permanent roles

What industries I will target:

  • Series A – C funded technology startups (high investment, high growth and high volume of roles)

What level of seniority I will focus on:

  • Mid to senior (120 – 180k salary range for Product Managers, 140 – 200k salary range for Designers)

What geographies I will cover:

  • Based in Singapore, the local market will be my core market
  • Secondary markets include Jakarta, Bangkok and Kuala Lumpur due to less competition from recruiters and high volume of roles

Hiring activity trends

The hiring activity trends section provides an opportunity for you to demonstrate and portray your knowledge of the market.

The 3 important components of this section are: hiring activity over the past 3 years, hiring activity during COVID-19 and how you predict hiring activity to shift post-COVID-19 recovery.

Utilise your own knowledge of the market but back it up with research gained from reputable sources related to your market e.g. Tech in Asia, Tech Crunch, Channel News Asia, The Straits Times or The Financial Times.

You’ll want to cover how hiring activity has increased or decreased, what the drivers of growth are in your industry and what the threats and challenges are within your sector.

Candidate strategies

Moving on from market trends, this section indicates how you will acquire candidates for your desk. It offers an opportunity for you to demonstrate the experience you’ve learnt in candidate management from your previous firm, but also an opportunity for the employer to ensure that your approach aligns with theirs.

3 key components of this section include: how you will generate candidate leads, what challenges you expect to face and how you will overcome these challenges.

Taking a Front Office Banking & Financial Services recruiter as an example:

How do I plan to generate candidate leads:

  • Direct headhunting using a LinkedIn Recruiter account, this costs approximately $X amount, the key benefits being access to a high volume of InMails and enhanced search capability. This has been the sourcing tool for 60% of my previous placements

Challenges I expect to face:

  • In light of COVID-19, highly sought-after candidates may be risk-averse and may not see this as a good time to move jobs

How I will overcome these challenges:

  • I will develop relationships with these candidates for the future but I will adjust my sourcing strategy accordingly by increasing volume of direct approaches. I will also focus on great talent who have been affected by COVID-19

Client strategies

A similar section to candidate strategies but geared towards clients. Arguably more important than candidate strategies during COVID-19 as the market is currently job-short – even in the good times, strong business development capabilities in recruiters are harder to find.

This section includes 6 key components including how you plan to onboard new clients, how you plan to sustain relationships with clients for repeat business, what industries your clients are in, the challenges you expect to face and how you will overcome these challenges.

Take these bullet points as a basic example:

How I plan to onboard new clients:

  • During COVID-19, I plan to cultivate relationships by helping and consulting clients on non-recruitment related issues, such as advising clients on the current state of the market
  • I plan to generate leads by making 25 cold calls per day during the ramp-up period, to again offer support and advice where needed, and to leverage any open roles
  • A soft approach of connecting with hiring managers, HR contact and C-Level candidates on LinkedIn, to establish working relationships and eventually convert into clients

How I plan to sustain relationships with current clients and win repeat roles:

  • The most important way to sustain relationships is by offering a service that is superior to competitors. That is by being transparent, sticking to deadlines and delivering results
  • Regularly catch up with clients on a monthly basis to see how they’re doing and see if you can generate new roles
  • Keep yourself updated on company news and congratulate clients on milestones e.g. if they generate a Series C round of funding

What industries I will target clients in:

  • Series A – B funded technology startups
  • Durving COVID-19 there is less of an appetite to use agencies due to an unprecedented volume of great candidates available in the market
  • Offer free support to companies currently not using agencies, provide an impressive service and convert into paying client post-recovery

The 6th component is “examples of target clients” and this is where you can really demonstrate tangible market knowledge. Use company names, find the potential contact in each company and add your comments, such as the volume of roles you expect from that client. 5 examples should be enough to peak your hiring manager’s interest.

You can use a table to display this information with ease:

It goes without saying that you should never be tempted to use information that is proprietary to your previous employer. This information can be openly found with some basic LinkedIn research.

My methodology

Are you a recruiter that is focussed on crunching numbers? Are you a recruiter who is focussed on cultivating long-term relationships? In this section, you can include a few quick bullet points to explain how you approach recruitment. This information gives your hiring manager an indication about whether you hold similar values and whether you have similar working styles.

How you can adapt to recruiting during COVID-19

This section is a new one in response to current market conditions but can demonstrate how you are prepared to deal with current and upcoming challenges.

You can use this section as the title and include bullet points to outline how you will adapt to these market conditions. You can refer to this article if you want some tips on how to adapt to recruiting during COVID-19.

[INSERT_ELEMENTOR id=”15165″]

My key competitors

Which recruiters and agencies offer the greatest competition? Demonstrating your knowledge in this area highlights that you are commercially aware outside of your core market.

Include about 5 different competitors who are directly competing in your patch. You can use the table below to display this information:

Personal revenue and target projections

In many business plans, financial projections are of utmost importance and can demonstrate your commercial acumen. If you’ve ever watched Dragon’s Den, you’ll know what happens when you don’t know your numbers!

Project your personal revenue for 4 quarters. You can start your calculations by predicting the average annual salary of a candidate in your patch. You can project your average percentage fee agreed with clients and from there you can calculate your average fee. Once you have this, you can predict the amount of placements you’ll be making per month.

Make sure your revenue projections are realistic and achievable. Avoid the temptation to predict vastly optimistic revenues, especially during COVID-19. You must allow time to ramp-up and there must be a logical relationship between your historical and predicted revenues.

The plan only includes project revenue. Your historical revenue should be on your CV.

Take the below as an example:

My predicted average annual salary of candidates:

My predicted average percentage fee agreed with the client:, my predicted average fee:, my predicted average placements per month, my projected revenue over 12 months.

Underneath, you can also include the KPIs you will set yourself to guide you in achieving these numbers. For example, you can set yourself a guideline for how many CVs you need to send, how many candidate meetings you need to arrange, how many client meetings you need to arrange and so on.

My remuneration

This is not a standard component of a business plan but is included in response to COVID-19. As mentioned in my previous article , if you demonstrate your willingness to share the pain of your cost with an employer, it will go a long way.

My last drawn salary:

  • SGD $5,000 per month

My expected salary:

  • SGD $3,000 per month during COVID-19
  • SGD $5,000 per month post-recovery

How I propose we can share the pain during COVID-19:

  • Reduce my previous drawn salary by 40%
  • Reduce the threshold of my commission scheme of 9x per quarter to 7.5x per quarter
  • Agree to return to standard remuneration once I’ve hit personal revenue of $60k per quarter

The template

To help recruiters through these challenging times, we’ve constructed a free template built around the components mentioned above, so you can create your own for when you reach out to hiring managers.

To download this template, please click this link and you’ll be redirected to the template.

This step-by-step guide should give your hiring manager a clear idea of your plan. If executed successfully, you’ve already demonstrated your commitment, knowledge and commercial acumen before even attending an interview.

The way you’ve structured your plan will give your hiring manager a very clear indication of your methodology and whether you’d fit their structure. Keep in mind that if your methodology is focused on high volume recruitment, it’s not going to work well with an executive recruitment agency.

As a next step, learn this plan inside and out. Be prepared to pitch your plan to your hiring manager and answer detailed questions surrounding each component.

Leave your interviewer with no room for concern and secure that job!

Speak to a recruiter

I specialises in senior rec2rec searches in Asia. Get in touch with him to discover opportunities.

Recruitment search

We’re solving the talent crunch in Asia. Find out how we can introduce you to unavailable talent.

If you’d like to enquire about our services, please feel free to get in touch with our team.

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Staffing Agency Business Plan Template

Staffing agency business plan.

If you want to start a staffing agency, recruiting agency, nurse staffing agency, or temp agency or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 8,000 entrepreneurs and business owners create business plans to start and grow their staffing agency businesses, employment agencies and recruitment agencies.

How to Write a Staffing Agency Business Plan

Below are links to each section of your staffing agency business plan template:

Next Section: Executive Summary >

Staffing Agency Business Plan FAQs

What is the easiest way to complete my staffing agency business plan.

Growthink's Ultimate Staffing Agency Business Plan Template allows you to quickly and easily complete your Salon Business Plan.

Where Can I Download a Staffing Agency Business Plan PDF?

You can download our staffing agency business plan PDF template here . This is a business plan template you can use in PDF format.

What Is a Staffing Agency Business Plan?

A staffing agency business plan provides a snapshot of your staffing agency as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why Do You Need a Business Plan for a Staffing Agency?

If you’re looking to start a staffing agency, or grow your existing staffing agency, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your staffing agency business in order to improve your chances of success. Your staffing agency business plan is a living document that should be updated annually as your company grows and changes.

This is true for an employment agency business plan, a recruitment agency business plan, a healthcare staffing agency business plan or a plan for any type of staffing agency.

What Are the Sources of Funding for Staffing Agencies?

With regards to funding, the main sources of funding for staffing agencies are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Angel investors are also a common form of funding for staffing agencies. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a staffing agency. This is because most venture capitalists are looking for extremely fast growth and millions of dollars in return when they make an investment, and staffing agencies, while great businesses, don’t fit this criteria.

STAFFING AGENCY BUSINESS PLAN OUTLINE

  • Staffing Agency Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan
  • 10. Appendix
  • Staffing Agency Business Plan Summary

Other Helpful Business Plan Articles & Templates

Use This Simple Business Plan Template

RECRUITMENT BUSINESS PLAN: How To Write a Recruitment Business Plan

  • by Folakemi Adegbaju
  • August 14, 2023
  • No comments
  • 10 minute read

Recruitment business plan template uk

Table of Contents Hide

How to start a recruitment business, how to write a recruitment business plan, final thoughts, how do recruitment agencies make money uk, how much commission do recruiters earn uk, do i need a licence to start a recruitment agency uk.

It’s obvious that recruitment agencies now face a very different problem as the country’s economic recovery picks up speed. Although the environment for recruitment businesses is undoubtedly difficult, there are significant opportunities for intelligent operators, and the medium-to-long-term prospects for the sector are excellent, but having a good recruitment business plan in the UK makes it easier. A solid recruitment business plan is very important when you are starting your own recruitment agency to serve as a road map to a productive recruitment business.

Let’s zoom off!

What Is a Recruitment Business?

External companies, known as recruitment agencies, help organizations discover qualified applicants. Employers assign them the responsibility of locating applicants for open positions within their organizations in order to save time and money and to gain access to a wider candidate pool than a direct advertisement or company network can.

Growing your portfolio of clients is vital to any new recruitment business. The following are the steps you need to follow when starting your recruitment business:

#1. Learn About Recruitment

Anyone considering starting a recruitment business would benefit from prior experience as a recruiter or recruitment manager, but it is also feasible without prior HR knowledge. If you are new to the recruiting industry, you might think about taking a recognized course that will provide you with the skills and knowledge you need to understand how the recruitment industry operates.

Most importantly, you will discover efficient techniques for finding and hiring candidates. Knowing this is important since it can assist you in hiring HR professionals and recruiters who are qualified for your recruitment business. When you assign them recruitment tasks, you can use this expertise to ensure that they are efficient and productive.

#2. Find Your Niche

If you’re going for a specific business sector, work to establish yourself as an authority and specialist in that field by conducting in-depth studies, participating in industry-related events and reading industry publications, and gradually building relationships with its major players. You have little chance of surviving as a freshly created recruiting agency unless you establish a specialty. Given the well-known brands and prominent positioning of the big companies, it is extremely challenging to compete in the general recruitment market.

Many of the most prosperous smaller-scale recruitment firms have flourished by adhering to a niche market they are intimately familiar with.

#3. Write a Business Plan

You can write a recruitment business plan to more effectively organize all of your recruitment business concepts. When launching a business, business plans are crucial, especially when you’re looking to get financing.

#4. Register Your Recruitment Agency

The most formal procedure for opening a recruiting agency is filing business registration forms with Companies House and HM Revenue and Customs (HMRC). You can do it yourself if you believe you have the required knowledge and abilities. A business can often be formed in a matter of hours, and the process can be completed online. Hiring a seasoned accountant to assist you in this procedure is an additional choice. You would receive a certificate of incorporation after registration, which would include the agency’s founding date.

#5. Invest in Tech Tools

These days, technology and recruitment agencies are closely related. As a result, you should spend money on the appropriate instruments because you’ll wind up saving a lot of time and money that way. One of the most well-liked and dependable pieces of online software used by recruiters is the applicant tracking system (ATS).

#5. Assess Your Competitors

After deciding on the market and the type of recruiting firm you intend to launch, analyze your main rivals. Never play a game without understanding its rules and the players you’ll be up against as you strive to advance in the ranks and gain clients. Because of this, your initial study should focus on the major players in your target market, including their standing, record of success, and business background. Find out how their agency differs from what you had in mind and how you might take advantage of the holes they don’t fill.

#6. Invest in People

When you decide it’s time to bring on extra recruiters to aid with workload management, it’s critical to continually provide them with alluring advancement prospects. They can continue developing their abilities in order to support the success of your organization in this way.

#7. Be Visible

Make sure your business appears towards the top of online search results for potential customers. A responsive website, SEO, Google Ads, and social media marketing are all excellent resources that can help you outperform your rivals.

 #8. Assess Your Finances

Even while most other companies need more capital to get off the ground than recruiting businesses need, you should still be aware of your available resources. Be deliberate and learn what it takes to operate an HR-related firm effectively, or you’ll start your company without the essential resources and in the dark.

Think about expenses for things like office supplies, technology, personnel, insurance, etc. Consider your financial situation, how much cash you have on hand, and whether you would be able to get a credit loan or government assistance.

#9. Research Laws and Regulations

You should investigate the market and the competition, and you should be familiar with the rules and laws that apply to your business. Without those details, you run the danger of unintentionally breaking the law or skipping important tasks. If you want to manage a successful recruitment agency, you must equip yourself with information and assemble the necessary staff to assist you in keeping up with the most recent regulations and policies. As a result, the majority of businesses rely on attorneys and counsel to handle legal matters.

However, as the owner of a recruitment business, you should always invest time in learning about pertinent rules and regulations to avoid future legal issues.

What Is a Recruitment Business Plan?

A recruitment business plan doesn’t have to be extremely complex. However, you do need a well-thought-out plan to help you lay a solid basis for development, minimize risk, and free up your time once you go live to focus on the fun part of billing instead of figuring things out as you go. By making the necessary preparations now, you’ll have fewer distractions during the truly enjoyable portion of earning money and be able to fully appreciate having the freedom to run your own business. We assure you it’s a great investment, and you’ll be happy you did when you take off at your new recruitment business.

Spend as much time going through some samples of service-related business plans as you can before you begin drafting your recruitment business plan.

There are some steps you need to follow while writing a recruitment business plan. Here are they:

#1. Executive Summary

An executive summary provides a broad overview of the company and all of its components. In many cases, writing it after you’ve created the other parts of a business plan might be advantageous. 

What would you say if you were pitching your company to an investor? Keep in mind that banks and investors have likely heard thousands of other pitches before yours, so you must really stand out to get their attention. It will be worthwhile to put substantial thought and effort into the executive summary of your recruitment business plan UK.

Keep in mind that this is your chance to persuade investors of the legitimacy of your company. Keep your tone upbeat, concise, and understandable. Don’t get sucked into lengthy explanations or descriptions, and steer clear of technical jargon. Go and capture your investor’s mind.

Consider these facts when writing your executive summary:

  • Keep your language clear, concise, and easy to read. Make it short and sweet.
  • What makes you stand out from other recruitment agencies?
  • Why should they be confident they will get their money back?

#2. Company Overview

You should thoroughly define the agency’s main services, activities, goals, and management style in this part so that readers may understand how the organization operates and how its management style supports those aims in this section of your recruitment business plan UK. You would also specify here who you wanted the clients of the recruitment business to be. Furthermore, you have the opportunity to adequately introduce yourself and your recruitment business in the company overview. You can provide more information about your strategies for guaranteeing the success of your recruitment agency to possible investors.

Also, keep in mind that the reasons investors should choose to invest in your recruitment agency and the reasons they should feel they will receive a return on their investment should be your main focus. However, you must demonstrate that you’re already in the recruitment sector. Tell them how much you understand the market, what changes you anticipate, and how your business is poised to succeed in the future.

Consider the following while writing your company overview, it will help you when writing a company overview:

  • How will you stand out from your competition?
  • Exactly who are your target clients? Do you have an ideal customer?
  • What is your current financial status?
  • What previous experience do you have in managing a business?
  • What made you decide to start a recruitment agency?

#3. Management Team

This section of your recruitment business plan UK focuses on the management and staff members who would aid your organization in achieving its objectives. It also outlines their obligations. However, a company is only as good as the individuals running it. You’ll need the assistance of an excellent staff if you want to truly succeed with your recruitment firm. You should describe your management, personnel, and future growth plans in the area of your strategy devoted to management and important individuals.

It is also not necessary for this part to be overly lengthy or intricate. Investors only care that you have a strong management team and, where necessary, that you have strategies in place for future expansion. You’ll be alright as long as you’ve demonstrated this.

You can also include the following in this section to make it more attractive and catchy for your reader:

  • Your staff’s salaries
  • Do you plan to bring new people into the business? If so, when? How many? And what kind of salaries will they be paid?
  • Staff members and their roles at the agency
  • The previous experience of your staff

#4. Market Research

You must also consider your target audience and how you will stand out from the competitors in this part. In order for investors to understand your agency’s priorities, you should try to be as specific as you can with this. Potential investors could think you haven’t given it much thought if you are too unclear. Also, consider yourself to be your ideal client. What will persuade them to pick you over another recruitment agency?

Include the following in this section to give your reader a better understanding of what you are saying:

  • How much do you know about your competitors?
  • How many large recruitment agencies operate in your area?
  • What is the average cost of employing a recruitment agency?
  • Do they specialize in any particular industry? How does this compare with your own business?
  • How will you get the attention of clients?
  • How much will you charge your clients?
  • What will make them choose you over other competitors?
  • How can you gain their loyalty?

 #5. Business Objectives

Imagine where your business will be in a month, six months, a year, and perhaps five years. But don’t lose your mind. Ambition is admirable, but you shouldn’t claim that your company will dominate its sector after a few years because that will make you appear foolish. However, both short-term and long-term objectives will be necessary for your recruitment firm. These goals should define for possible investors what you hope to accomplish over a specific period of time. To keep track of your objectives, you can also try to apply the S.M.A.R.T. (Specific, Measurable, Attainable, Relevant, Time-based)  criteria.

You can also include the following to help you add more objectives:

  • How many clients do you expect to have after the first two months?
  • How much revenue do you expect to see after the first six months?

#6. Financial Forecasting and Financial Projections

The financial strategy, which outlines how you intend to fund the organization, is one of the most crucial components of your recruitment business plan UK. You can use it as a place to project how much money the agency will bring in . It may also take the greatest effort and time to complete this part of the recruitment business plan, but doing it right is crucial. You’ll need to demonstrate to potential investors how you’ll make back their investment. What is your potential profit per client? How many customers do you expect?

You need to also consider and  budget for the following:

  • Purchase estimations
  • Hiring costs

The following must also be added to your financial forecasting and financial projections to make your investors get a better understanding of your recruitment business plan in the UK:

  • Sales forecast
  • Expense budget
  • Cash-flow statement

It seems confusing, right? That’s why we’ve compiled a recruitment business plan for you to make it easier and stressless.

#7. Funding

Be as transparent as possible about your financial situation. While writing your recruitment business plan, nothing should be kept from your investors. Do you already have existing financial support? Your investors will need to know how much start-up capital you have, and where it’s coming from. You need to let them know whether you’re using money from your own pocket, or whether you have investments from some other backer.

You must also be clear about how much cash you will require now and in the future. Investors should be informed about how the money will be used, whether it is for staff salaries, equipment purchases, or rental fees for space.

However, don’t ask for more than you need because doing so would likely be a turn for investors.

You can get funds through the following means:

  • Personal loans
  • Partners or sponsors
  • Family and/or friends

By developing a thorough and understandable recruitment business plan, you’re giving yourself the best chance of success. As a result, you’ll be able to open your recruitment business with confidence. Investors adore comprehensive business plans, so keep in mind that the more specifics, the better. We’ve compiled a recruitment business plan just for you! With this, you can open your recruitment agency with confidence!

In the UK, companies that hire applicants from recruitment agencies pay the firms. Typically, the agency receives payment from the company in the form of a percentage of the starting compensation for the new hire

When hiring higher-paid employees, recruiting services may demand hefty fees. A recruitment agency will typically charge between 10 and 30 percent of the annual basic wage. The expected recruitment agency fees for base wages range from £20,000 to £100,000

Despite the fact that the sector is regulated, the majority of agencies don’t need a licence to operate, though there are a few exceptions. A licence from the Gangmaster and Labour Abuse Authority has required if an agency supplies workers to the agriculture, horticulture, or food processing/packaging industries.

Despite the fact that the sector is regulated, the majority of agencies don't need a licence to operate, though there are a few exceptions. A licence from the Gangmaster and Labour Abuse Authority has required if an agency supplies workers to the agriculture, horticulture, or food processing/packaging industries.

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How to write a business plan for a temp recruitment agency?

temp recruitment agency business plan

Writing a business plan for a temp recruitment agency can be an intimidating task, especially for those just starting.

This in-depth guide is designed to help entrepreneurs like you understand how to create a comprehensive business plan so that you can approach the exercise with method and confidence.

We'll cover: why writing a temp recruitment agency business plan is so important - both when starting up, and when running and growing the business - what information you need to include in your plan, how it should be structured, and what tools you can use to get the job done efficiently.

Let's get started!

In this guide:

Why write a business plan for a temp recruitment agency?

  • What information is needed to create a business plan for a temp recruitment agency?
  • What goes in the financial forecast for a temp recruitment agency?
  • What goes in the written part of a temp recruitment agency business plan?
  • What tool can I use to write my temp recruitment agency business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having a temp recruitment agency business plan is so crucial.

To have a clear roadmap to grow the business

It's rarely business as usual for small businesses. The economy follows cycles where years of growth are followed by recessions, and the business environment is always changing with new technologies, new regulations, new competitors, and new consumer behaviours appearing all the time...

In this context, running a business without a clear roadmap is like driving blindfolded: it's dangerous at best. That's why writing a business plan for a temp recruitment agency is essential to create successful and sustainable businesses.

To write an effective business plan, you will need to take stock of where you are (if you are already in business) and where you want the business to go in the next three to five years.

Once you know where you want your temp recruitment agency to be, you'll have to identify:

  • what resources (human, equipment, and capital) are needed to get there,
  • at what pace the business needs to progress to get there in time,
  • and what risks you'll face along the way.

Going through this process regularly is beneficial, both for startups and existing companies, as it helps make informed decisions about how best to allocate resources to ensure the long-term success of the business.

To maintain visibility on future cash flows

Businesses can go for years without making a profit, but they go bust as soon as they run out of cash. That's why "cash is king", and maintaining visibility on your temp recruitment agency's future cash flows is critical.

How do I do that? That's simple: you need an up-to-date financial forecast.

The good news is that your temp recruitment agency business plan already contains a financial forecast (more on that later in this guide), so all you have to do is to keep it up-to-date.

To do this, you need to regularly compare the actual financial performance of your business to what was planned in your financial forecast, and adjust the forecast based on the current trajectory of your business.

Monitoring your temp recruitment agency's financial health will enable you to identify potential financial problems (such as an unexpected cash shortfall) early and to put in place corrective measures. It will also allow you to detect and capitalize on potential growth opportunities (higher demand from a given segment of customers for example).

To secure financing

Whether you are a startup or an existing business, writing a detailed temp recruitment agency business plan is essential when seeking financing from banks or investors.

This makes sense given what we've just seen: financiers want to ensure you have a clear roadmap and visibility on your future cash flows.

Banks will use the information included in the plan to assess your borrowing capacity (how much debt your business can support) and your ability to repay the loan before deciding whether they will extend credit to your business and on what terms.

Similarly, investors will review your plan carefully to assess if their investment can generate an attractive return on investment.

To do so, they will be looking for evidence that your temp recruitment agency has the potential for healthy growth, profitability, and cash flow generation over time.

Now that you understand why it is important to create a business plan for a temp recruitment agency, let's take a look at what information is needed to create one.

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Information needed to create a business plan for a temp recruitment agency

Drafting a temp recruitment agency business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for a temp recruitment agency

Before you begin writing your business plan for a temp recruitment agency, conducting market research is a critical step in ensuring precise and realistic financial projections.

Market research grants you valuable insights into your target customer base, competitors, pricing strategies, and other crucial factors that can impact the success of your business.

In the course of this research, you may stumble upon trends that could impact your temp recruitment agency.

Your market research may reveal that the demand for temporary employees could be increasing in certain industries. Additionally, it may suggest that employers may be turning to temp recruitment agencies for specific skillsets more often.

Such market trends play a pivotal role in revenue forecasting, as they provide essential data regarding potential customers' spending habits and preferences.

By integrating these findings into your financial projections, you can provide investors with more accurate information, enabling them to make well-informed decisions about investing in your temp recruitment agency.

Developing the marketing plan for a temp recruitment agency

Before delving into your temp recruitment agency business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and capital expenditure requirements of a temp recruitment agency

Whether you are starting or expanding a temp recruitment agency, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

The staffing costs for a temp recruitment agency might include salaries for recruiters, administrative staff, and other personnel, as well as any associated benefits and payroll taxes. The equipment costs for a temp recruitment agency might include computers, telephones, and other office equipment, as well as any software needed to conduct recruitment activities.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your temp recruitment agency, it is time to start creating your financial forecast.

What goes into your temp recruitment agency's financial forecast?

The financial forecast of your temp recruitment agency's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a temp recruitment agency are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a temp recruitment agency shows how much revenue and profit your business is expected to make in the future.

example of projected profit and loss statement in a temp recruitment agency business plan

A healthy temp recruitment agency's P&L statement should show:

  • Sales growing at (minimum) or above (better) inflation
  • Stable (minimum) or expanding (better) profit margins
  • A healthy level of net profitability

This will of course depend on the stage of your business: numbers for a startup will look different than for an established temp recruitment agency.

The projected balance sheet of your temp recruitment agency

The balance sheet for a temp recruitment agency is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

  • Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
  • Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
  • Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

example of projected balance sheet in a temp recruitment agency business plan

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your temp recruitment agency's liquidity and solvency:

  • Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
  • Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your temp recruitment agency's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The projected cash flow statement

A cash flow forecast for a temp recruitment agency shows how much cash the business is projected to generate or consume.

example of cash flow forecast in a temp recruitment agency business plan

The cash flow statement is divided into 3 main areas:

  • The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
  • The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
  • The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your temp recruitment agency business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting a temp recruitment agency.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

sources and uses table in a temp recruitment agency business plan

This table helps size the investment required to set up the temp recruitment agency, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your temp recruitment agency business plan, let's have a look at the written part of the plan.

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The written part of a temp recruitment agency business plan

The written part of a temp recruitment agency business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a temp recruitment agency business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your temp recruitment agency's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your temp recruitment agency's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

In your temp recruitment agency business plan, the second section should focus on the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide an overview of the business's legal structure, details about the owners, and their respective investments and ownership shares. This clarity is crucial, especially if you're seeking financing, as it helps the reader understand which legal entity will receive the funds and who controls the business.

Moving on to the location part, you'll offer an overview of the company's premises and their surroundings. Explain why this particular location is of interest, highlighting factors like catchment area, accessibility, and nearby amenities.

When describing the location of your temp recruitment agency, you could emphasize its access to a large, diverse workforce. It may be situated near several major cities, allowing potential employees to travel easily and quickly to the agency. Additionally, the location may offer a business-friendly environment, with a variety of incentives for businesses looking to start up or relocate. Furthermore, the area could have a relatively low cost of living, making it an attractive option for businesses interested in reducing overhead costs. Finally, the area might have an abundance of resources, such as universities, research centers, and other industry-specific infrastructure, that could make it easier for your agency to find the right candidates.

Finally, you should introduce your management team. Describe each member's role, background, and experience.

Don't forget to emphasize any past successes achieved by the management team and how long they've been working together. Demonstrating their track record and teamwork will help potential lenders or investors gain confidence in their leadership and ability to execute the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of what your company offers, who are the target customers, and what distribution channels are part of your go-to-market. 

For example, your temp recruitment agency could offer a range of services such as job postings, background checks, and recruitment support. Job postings facilitate the process of connecting employers to qualified candidates, while background checks ensure that employers are hiring safe and reliable employees. Recruitment support includes providing guidance to employers regarding the best ways to attract and retain quality talent. These services can help employers reduce costs, increase efficiency, and ultimately find the right person for their job openings.

4. The market analysis

When outlining your market analysis in the temp recruitment agency business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of the market size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your temp recruitment agency, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your temp recruitment agency targets. Explain how your products and services are tailored to meet the unique needs of these customers.

For example, your target market might include companies that require short-term or temporary staff for a specific project or time period. These customers need access to specialized skills and the ability to quickly bring in talent to fulfill their project needs. Additionally, they might need to hire quickly to avoid overspending on full-time staff or to access an outside perspective.

In the competition subsection, introduce your main competitors and explain what sets your temp recruitment agency apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your temp recruitment agency.

5. The strategy section

When you write the strategy section of your temp recruitment agency business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your temp recruitment agency faces a variety of risks. For example, you may experience a shortage of qualified applicants when there is high demand for temporary workers. This could lead to lost revenue for your agency, as well as unsatisfied clients. Additionally, your agency might be exposed to legal issues due to the complexities of temporary employment regulations. If regulations are not properly followed, your agency could be subject to fines or other penalties.

6. The operations section

The operations of your temp recruitment agency must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your temp recruitment agency - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You may have key assets such as a website or an app, which could help you to attract the right talent for your clients. Additionally, you might have intellectual property such as a pool of resumes that you have access to, or a database of potential candidates that have been pre-screened. These assets could be invaluable in helping you to source the right talent for your clients in a timely manner.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will present the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of what goes in your temp recruitment agency business plan, let's look at the solutions you can use to draft yours.

What tool should I use to write my temp recruitment agency's business plan?

There are two main ways of creating your temp recruitment agency business plan:

  • Using specialized business planning software,
  • Hiring a business plan writer.

Using an online business plan software for your temp recruitment agency's business plan

The modern and most efficient way to write a temp recruitment agency business plan is to use business plan software .

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

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Screenshot from The Business Plan Shop's Financial Forecasting Software

Hiring a business plan writer to write your temp recruitment agency's business plan

Outsourcing your temp recruitment agency business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the temp recruitment agency business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your temp recruitment agency's business plan using Word or Excel?

I must advise against using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write your temp recruitment agency business plan. Let me explain why.

Firstly, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is highly technical and requires a strong grasp of accounting principles and financial modelling skills. It is, therefore, unlikely that anyone will fully trust your numbers unless you have both a degree in finance and accounting and significant financial modelling experience, like us at The Business Plan Shop.

Secondly, relying on spreadsheets is inefficient. While it may have been the only option in the past, technology has advanced significantly, and software can now perform these tasks much faster and with greater accuracy. With the rise of AI, software can even help us detect mistakes in forecasts and analyze the numbers for better decision-making.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software makes it easier to compare actuals versus forecasts and maintain up-to-date forecasts to keep visibility on future cash flows, as we discussed earlier in this guide. This task is cumbersome when using spreadsheets.

Now, let's talk about the written part of your temp recruitment agency business plan. While it may be less error-prone, using software can bring tremendous gains in productivity. Word processors, for example, lack instructions and examples for each part of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they don't handle formatting for you.

Overall, while Word or Excel may seem viable for some entrepreneurs to create a business plan, it's by far becoming an antiquated way of doing things.

  • Having an up-to-date business plan is key to maintaining visibility on your future cash flows.
  • A business plan has 2 parts: a financial forecast highlighting the expected growth, profitability and cash generation of the business; and a written part which provides the context needed to interpret and assess the quality of the forecast.
  • Using business plan software is the modern way of writing and maintaining business plans.

We hope that this guide helped you to better understand how to write the business plan for a temp recruitment agency. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

  • How to write a 5 years business plan
  • Business plan myths

Know someone who owns or wants to start a temp recruitment agency? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Recruiting Agency Business Plan Template & Guidebook

Launching a recruitment agency is a complex and ambitious undertaking that requires careful planning, strategy formation, and financial forecasting. But with the right toolkit and guidance, you can develop a successful business plan that will launch your recruitment agency on the path to success. The #1 Recruiting Agency Business Plan Template & Guidebook is designed to provide aspiring entrepreneurs with a comprehensive set of instructions and templates for planning, drafting, and launching their own agency. This guidebook provides strategies to consider and steps to take as you develop your plan to start or continue building your own recruitment agency.

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Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Recruiting Agency Business [11 Steps]
  • List of the Best Marketing Ideas For Your Recruiting Agency Service:

How to Write a Recruiting Agency Business Plan in 7 Steps:

1. describe the purpose of your recruiting agency business..

The first step to writing your business plan is to describe the purpose of your recruiting agency business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a recruiting agency business:

We, at ABC Recruiting Agency, are committed to helping our clients reach their full potential by providing them with the highest quality recruiting services based on our years of experience, expertise, and uncompromising integrity. We strive to utilize the best tools and technology available to identify and assess the most talented professionals in the marketplace and create ideal matches between employers and job seekers. Ultimately, our mission is to empower job seekers to make informed decisions while providing employers with a higher caliber of applicant pool.

Image of Zenbusiness business formation

2. Products & Services Offered by Your Recruiting Agency Business.

The next step is to outline your products and services for your recruiting agency business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

Image of Zenbusiness business formation

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your recruiting agency business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your recruiting agency business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your recruiting agency business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

Form an LLC in your state!

how to write a business plan for recruitment agency

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a recruiting agency business?

  • Recruiting Agency Software
  • Computer and internet access
  • Business license
  • Marketing materials such as flyers and business cards
  • Contacts with potential job openings and employers
  • Sufficient office space for in-person meetings with employers
  • Compensation scheme for employees who place successful candidates
  • Professional memberships and credentials from recruiting associations

5. Management & Organization of Your Recruiting Agency Business.

The second part of your recruiting agency business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your recruiting agency business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Recruiting Agency Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a recruiting agency business varies based on many different variables, but below are a few different types of startup costs for a recruiting agency business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your recruiting agency business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your recruiting agency business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your recruiting agency business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

how to write a business plan for recruitment agency

Frequently Asked Questions About Recruiting Agency Business Plans:

Why do you need a business plan for a recruiting agency business.

A business plan for a recruiting agency business is essential for setting goals, tracking progress, and outlining the steps required to reach success. A business plan can help organize the internal operations of an agency, provide direction for employee performance, and help secure funding from investors or lenders. It also serves as a blueprint for potential customers, suppliers, and other partners to better understand the services offered.

Who should you ask for help with your recruiting agency business plan?

It is a good idea to consult with a professional business consultant or a specialized small business advisor who has experience in creating business plans for recruiting agencies. They can help you develop an effective plan that will guide you as you start, grow, and manage your agency.

Can you write a recruiting agency business plan yourself?

Writing a business plan for a recruitment agency can be a challenging and time-consuming process, but it is possible to write one yourself. To do this successfully, you will need to research the recruitment industry, determine your target market, create a marketing plan, obtain financing and create a solid business model. Additionally, you will need to consider pricing strategies, staffing requirements and operational processes. While writing the business plan itself can be done solo, it may be beneficial to seek assistance from an experienced professional to ensure accuracy and cover all aspects of the plan.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

Financial Model, Business Plan and Dashboard Templates - FinModelsLab

How To Create a Business Plan for AI Recruitment Agency: Checklist

By henry sheykin, resources on ai powered recruitment agency.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan
  • SWOT Analysis
  • Business Model
  • Marketing Plan

Welcome to our blog post on how to write a business plan for an AI-powered recruitment agency! In today's digital age, harnessing the power of artificial intelligence and machine learning can revolutionize traditional recruitment methods and optimize the hiring process for both employers and job seekers. The industry of AI-powered recruitment agencies is rapidly growing, with a projected market value of $7.2 billion by 2027.

When starting your own AI-powered recruitment agency, it is essential to define your target market and identify niche areas where your agency can excel. Conducting a thorough market analysis will help you understand the industry landscape, competition, and emerging trends in AI-powered recruitment. This knowledge will serve as the foundation for developing a unique value proposition and positioning strategy for your agency.

Developing a detailed business model is crucial for the success of your AI-powered recruitment agency. This includes identifying revenue streams, determining pricing strategies, and establishing a cost structure that ensures profitability. Additionally, strategic partnerships with technology providers, recruitment platforms, and industry experts can enhance the capabilities and reach of your agency.

A comprehensive marketing and branding strategy is essential for raising awareness and attracting clients and candidates. Utilize various channels, such as social media, online advertising, and content marketing, to showcase the benefits of your AI-powered recruitment agency. Additionally, consider offering personalized job recommendations and career guidance to candidates to increase job satisfaction and improve placement success rates.

Securing funding sources is crucial for covering initial investments, operational costs, and future business growth. Explore options such as venture capital, angel investors, or government grants to support your AI-powered recruitment agency's financial needs.

Setting clear objectives and goals aligned with your overall business vision is essential for measuring the success and progress of your recruitment agency. Establish key performance indicators (KPIs) that will help track client satisfaction, candidate placement rates, and revenue growth.

With these crucial steps in mind, you are now ready to write a comprehensive business plan for your AI-powered recruitment agency. By leveraging advanced algorithms and machine learning, you can streamline the hiring process, save time for employers, and provide personalized job recommendations and career guidance to candidates, ultimately revolutionizing the recruitment industry.

Define The Target Market And Identify Niche Areas For The Recruitment Agency.

To ensure the success of your AI-powered recruitment agency, it is crucial to define your target market and identify niche areas within the recruitment industry. By focusing on specific segments, you can tailor your services to meet their unique needs and stand out from competitors. Here are some essential steps to accomplish this:

  • Research the recruitment industry: Gain a comprehensive understanding of the current state of the recruitment industry, including its size, growth rate, and key players. This will help you identify potential gaps or opportunities in the market.
  • Analyze target industries: Evaluate different industries to determine which ones align best with your agency's expertise and capabilities. Consider factors such as job market demand, skill requirements, and hiring challenges within these industries.
  • Identify target clients: Determine the specific types of clients you want to serve, such as small businesses, large corporations, or specialized niche companies. Understand their hiring needs, pain points, and preferences to tailor your services accordingly.
  • Define target candidates: Clearly define the job seekers you aim to attract and place. This could be based on factors like skill sets, experience levels, or specific job titles within your target industries.
  • Consider starting with a specific niche market that aligns with your expertise and gradually expand your services to other industries as your agency grows.
  • Get feedback from potential clients and candidates to refine your target market and ensure your services are appealing and valuable to them.

Defining your target market and identifying niche areas for your recruitment agency are crucial steps in building a successful and competitive business. By understanding the industry, your clients, and your candidates, you can tailor your services to meet their specific needs, positioning your agency as a valuable and trusted partner in the hiring process.

Conduct A Thorough Market Analysis To Understand The Industry, Competition, And Trends Related To Ai-Powered Recruitment Agencies.

Conducting a thorough market analysis is crucial for understanding the dynamics of the industry and identifying potential opportunities and challenges for an AI-powered recruitment agency. This analysis enables the agency to make informed decisions and develop effective strategies to stay ahead of the competition and capitalize on emerging trends.

When analyzing the industry, it is important to research and evaluate the current landscape of AI-powered recruitment agencies. This includes identifying established players and emerging startups, understanding their business models, and assessing their strengths and weaknesses.

Additionally, it is essential to explore the competitive landscape and identify other recruitment agencies that offer similar AI-powered solutions. Analyzing their offerings, pricing strategies, and target markets can provide valuable insights into how to position the agency to stand out and attract clients.

Tips for conducting a thorough market analysis:

  • Research industry reports and publications specific to AI-powered recruitment agencies.
  • Utilize online platforms and forums to gather insights and opinions from industry experts and professionals.
  • Attend industry conferences and events to network with industry leaders and gain first-hand knowledge of the latest trends and developments.
  • Utilize online tools and resources for data analysis and market research.
  • Consider conducting surveys or interviews with potential clients and job seekers to gather insights on their pain points and preferences.

Furthermore, keeping track of the latest trends and advancements in AI and machine learning can provide a competitive advantage. Understanding how these technologies are being applied in the recruitment industry can help the agency identify potential areas for innovation and differentiate its services.

Overall, conducting a thorough market analysis will provide the necessary foundation for strategic decision-making and positioning the AI-powered recruitment agency for success in the competitive landscape.

Determine The Unique Value Proposition And Positioning Of The Recruitment Agency In The Market.

In order to stand out in the competitive market of AI-powered recruitment agencies, it is crucial to determine and communicate a unique value proposition that sets your agency apart from others. This value proposition will serve as the foundation for positioning your agency in the market, enabling you to target specific clients and candidates who align with your offerings.

Identify your agency's unique capabilities and strengths. Assess the key features and functionalities of your AI-powered recruitment platform that differentiate it from traditional recruitment methods. Determine how your algorithms and machine learning capabilities enable efficient candidate screening and provide personalized job recommendations. Highlight your agency's ability to streamline the hiring process, save time for employers, and increase job satisfaction for candidates.

  • Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to identify your agency's unique selling points.
  • Research the market to understand what similar agencies are offering and identify gaps that your agency can fill.
  • Take into account feedback from early users or beta testers to refine and improve your value proposition.

Define your target market and tailor your positioning. Determine the industries, geographical locations, and types of businesses that your agency will cater to. Understand the specific pain points and challenges faced by these target clients and position your agency as the solution to their recruitment needs. Communicate how your AI-powered platform can save them time, reduce costs, and improve the quality of their hires.

Communicate your agency's unique value proposition effectively. Craft a compelling and concise message that clearly communicates your agency's unique offerings and benefits. This message should resonate with your target clients and candidates, addressing their pain points and demonstrating how your agency can fulfill their recruitment needs more effectively than traditional methods. Use this message consistently across your marketing materials, website, and communication channels to create a strong and cohesive brand image.

  • Use testimonials or case studies from satisfied clients to showcase the real-world impact of your agency's unique value proposition.
  • Create compelling content that educates your target audience about the advantages of AI-powered recruitment and positions your agency as a thought leader in the industry.
  • Regularly evaluate and refine your value proposition and positioning based on market feedback and evolving industry trends.

Determining the unique value proposition and positioning of your AI-powered recruitment agency is essential for effectively capturing the attention and interest of your target clients and candidates. By clearly communicating the benefits and advantages your agency offers, you will establish a strong position in the market and differentiate yourself from competitors.

Develop A Detailed Business Model Including Revenue Streams, Pricing Strategies, And Cost Structure.

When developing a business model for your AI-powered recruitment agency, it is crucial to carefully consider the revenue streams, pricing strategies, and cost structure that will drive your financial success.

Firstly, identify the various potential revenue streams that your agency can generate. These may include fees charged to employers for successful placements, subscription models for access to the AI-powered platform, or even data analytics services for companies seeking insights and trends in the job market.

To determine your pricing strategies, conduct market research and assess your target audience's willingness to pay for the value and benefits your agency offers. Consider whether you want to adopt a tiered pricing model based on the level of service provided or a flat fee structure depending on the type of job placement.

  • Consider offering different pricing packages tailored to the needs of different types of employers, such as small businesses, startups, or large enterprises.
  • Regularly review and adjust your pricing strategies to stay competitive within the industry as market demands evolve.

When it comes to the cost structure of your recruitment agency, it is essential to carefully analyze and estimate all the necessary expenses involved in running the business. This may include costs for hiring and training AI specialists, developing and maintaining the AI-powered platform, marketing and advertising, office space, and administrative overhead.

By determining your revenue streams, pricing strategies, and cost structure in detail, you will be able to build a solid foundation for your business model and ensure long-term financial sustainability and success.

Establish Strategic Partnerships and Collaborations with Technology Providers, Recruitment Platforms, and Industry Experts

In order to enhance the capabilities and reach of our AI-powered recruitment agency, it is essential to establish strategic partnerships and collaborations with technology providers, recruitment platforms, and industry experts . These collaborations will not only expand our access to cutting-edge technology and solutions but also enable us to tap into a wider network of clients and candidates.

  • Identify and select technology providers: Research and identify technology providers that offer AI-driven solutions specifically tailored for the recruitment industry. It is crucial to select vendors who align with the agency's objectives and can provide robust and scalable technology infrastructure.
  • Collaborate with recruitment platforms: Forge partnerships with established recruitment platforms to leverage their existing user base and streamline the process of sourcing and identifying suitable candidates. Sharing data and insights with these platforms can further enhance the accuracy and efficiency of our algorithms.
  • Engage with industry experts: A strong network of industry experts who understand the recruitment landscape can provide valuable insights and guidance. Collaborating with these experts can help shape the agency's strategies, validate our approaches, and ensure we stay up-to-date with the latest trends and best practices in AI-powered recruitment.
  • Attend industry conferences and events to connect with potential partners and technology providers.
  • Explore opportunities for cross-promotion and co-marketing with recruitment platforms to maximize our visibility.
  • Offer training and resources to industry experts to establish ourselves as a reliable source of expertise in AI-powered recruitment.

By establishing these strategic partnerships and collaborations, our AI-powered recruitment agency can leverage the expertise, technology, and networks of others in the industry to enhance our competitive advantage and provide a comprehensive and efficient solution for our clients and candidates.

Create A Comprehensive Marketing And Branding Strategy To Raise Awareness And Attract Clients And Candidates

Marketing and branding play a crucial role in establishing a strong presence in the market and attracting both clients and candidates to your AI-powered recruitment agency. A comprehensive strategy encompasses various elements that collectively contribute to your agency's visibility and credibility.

First and foremost, define your target audience and understand their needs, challenges, and preferences. This information will guide your marketing efforts and help you tailor your messaging to resonate with your intended audience.

Next, develop a compelling brand identity that reflects your agency's unique value proposition and differentiates you from competitors. This should include a well-designed logo, tagline, and brand voice that aligns with your agency's values and target market.

  • Clearly articulate your agency's mission and values to establish an emotional connection with your audience.
  • Create a visually appealing and user-friendly website that showcases your brand, services, and testimonials from satisfied clients and successful candidates.
  • Invest in professional photography and graphics to enhance your brand's visual appeal.
  • Optimize your website and contents for search engines to increase organic visibility.
  • Use social media platforms strategically to engage with your audience, share industry insights, and promote your agency's offerings.
  • Offer valuable content through blogs, whitepapers, and webinars to position yourself as an industry thought leader.

Once your brand identity is in place, craft a compelling marketing messaging strategy that conveys your agency's unique selling points and benefits. This messaging should be consistent across all communication channels, including your website, social media, email marketing, and advertising campaigns.

Invest in targeted advertising and public relations efforts to raise awareness about your agency and attract both clients and candidates. Leverage digital platforms such as Google Ads and social media advertising to reach your target audience effectively. Collaborate with influencers and industry experts to increase your brand's visibility and credibility.

  • Offer exclusive promotions or discounts to early adopters or referral programs to incentivize client and candidate acquisition.
  • Participate in industry events, job fairs, and conferences to network with potential clients and candidates and showcase your expertise.
  • Build mutually beneficial partnerships with relevant organizations or associations that can provide referrals or assist with reaching a broader audience.

Continuously monitor and analyze the performance of your marketing efforts to identify areas of improvement and optimize your strategies accordingly. Implement customer relationship management (CRM) tools to track leads, conversions, and customer feedback. Regularly update your marketing and branding strategies to stay abreast of industry trends and maintain a competitive edge.

By creating a comprehensive marketing and branding strategy, you can effectively raise awareness about your AI-powered recruitment agency and attract both clients and candidates, establishing your agency as a trusted and top-of-mind choice in the industry.

Identify And Secure Funding Sources For Initial Investments, Operational Costs, And Business Growth.

Securing funding is a crucial step in launching and growing an AI-powered recruitment agency. Without sufficient capital, it can be challenging to cover initial investments, operational costs, and fuel business growth. Here are some important considerations when identifying and securing funding sources:

  • Assess your financial needs: Determine the amount of funding required to cover initial investments, such as technology infrastructure, staff recruitment, and office setup. Additionally, estimate your operational costs for at least the first year, including marketing expenses, software licenses, and ongoing research and development.
  • Explore traditional funding options: Consider approaching banks and financial institutions for business loans or lines of credit. Prepare a comprehensive business plan that highlights the potential profitability of your AI-powered recruitment agency and how you intend to generate revenue. This will help build confidence among lenders and increase your chances of securing the required funding.
  • Seek investors or venture capital: Look for investors or venture capital firms that specialize in funding startups or technology-based ventures. Craft a compelling pitch deck that clearly explains your business model, unique selling points, and market potential. Highlight the competitive advantage AI brings to the recruitment industry and how your agency aims to disrupt the market.
  • Consider crowdfunding platforms: Explore the option of crowdfunding to raise capital from a large number of individual investors who believe in your business idea. Platforms like Kickstarter and Indiegogo can help you reach a wide audience and generate support for your AI-powered recruitment agency. Offer attractive incentives to backers, such as early access to your platform or exclusive promotional discounts.
  • Tap into government grants and programs: Research government grants, subsidies, and programs that support innovative startups and technology-driven initiatives. Government bodies at the federal, state, and local levels often provide financial assistance to promote entrepreneurship and job creation. Be diligent in identifying and applying for relevant funding opportunities.
  • Be prepared to present a solid and well-researched financial plan to potential investors or lenders. Demonstrate a clear understanding of your funding needs, repayment terms, and expected return on investment.
  • Consider building a network of mentors and advisors who can guide you through the funding process. Their expertise and connections can help open doors to potential funding sources.
  • Emphasize the scalability and growth potential of your AI-powered recruitment agency. Investors are often interested in businesses that can rapidly expand and capture a significant share of the market.

Set Clear Objectives And Goals For The Recruitment Agency, Aligning Them With The Overall Business Vision.

Setting clear objectives and goals is crucial for the success of any business, and an AI-powered recruitment agency is no exception. These objectives and goals should be aligned with the overall business vision, outlining the direction and purpose of the agency. Here are some important steps to follow when setting objectives and goals for your recruitment agency:

  • 1. Define your mission and vision: Start by clearly defining your agency's mission and vision. What do you aim to achieve? How do you envision the future of your agency? These foundational statements will serve as a guide when setting objectives.
  • 2. Analyze market and industry trends: Conduct a comprehensive analysis of the market and industry trends to gain insights into the challenges and opportunities that exist. This analysis will help you identify specific objectives that are relevant and achievable within the industry.
  • 3. Set specific and measurable objectives: Objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, increasing the number of successful placements by 25% within the first year or establishing partnerships with at least three major technology providers.
  • 4. Prioritize objectives: Prioritize your objectives based on their importance and impact on the overall business vision. This will help you focus your resources and efforts on the most critical aspects of your recruitment agency's growth and success.
  • 5. Break down objectives into actionable goals: Once you have defined your objectives, break them down into actionable goals. These goals should be specific tasks or milestones that contribute to the achievement of your objectives. Assign responsibilities and timelines to each goal.
  • 6. Regularly review and revise objectives and goals: As your recruitment agency evolves and adapts to the market, it's essential to regularly review and revise your objectives and goals. This ensures that they remain aligned with the changing needs of the business and the industry.
  • Involve key stakeholders, such as your team members and advisors when setting objectives and goals. Their input can provide valuable perspectives and insights.
  • Consider setting both short-term and long-term objectives to create a well-balanced and comprehensive roadmap for your recruitment agency's growth.
  • Regularly track and monitor the progress towards your objectives and goals. This will enable you to make necessary adjustments and improvements along the way.

By setting clear objectives and goals that align with your recruitment agency's overall business vision, you create a roadmap for success. These objectives will serve as a guiding light, helping you make informed decisions and ensuring that your agency continues to thrive and achieve its full potential in the AI-powered recruitment industry.

Set Up Key Performance Indicators (KPIs) to Measure the Success and Progress of the Recruitment Agency

Setting up key performance indicators (KPIs) is crucial for monitoring and evaluating the success and progress of your AI-powered recruitment agency. These metrics provide valuable insights into various aspects of your business, allowing you to make informed decisions, identify areas for improvement, and track your overall performance. Here are some important KPIs to consider:

  • Candidate Conversion Rate: Measure the percentage of candidates who successfully convert from initial application to placement. This KPI gives you an indication of how well you are matching candidates to job opportunities.
  • Client Satisfaction Score: Implement a survey or feedback system to measure client satisfaction. This will help you gauge the quality of your service, identify areas of improvement, and potentially generate testimonials or referrals.
  • Time-to-Fill: Calculate the average time it takes to fill a job vacancy. This KPI helps you identify any bottlenecks or inefficiencies in your recruitment process and allows you to set realistic expectations for clients.
  • Cost-per-Hire: Analyze the average cost of acquiring new clients or filling job positions. This KPI helps you optimize your pricing strategy, control expenses, and maximize profitability.
  • Job Placement Rate: Measure the percentage of job seekers who successfully secure a placement through your agency. This metric reflects the effectiveness of your candidate matching algorithms and the overall satisfaction of candidates.
  • Revenue Growth: Track the growth of your agency's revenue over time. This KPI is essential for assessing the financial health and sustainability of your business.

Tips for Setting KPIs:

  • Choose KPIs that align with your business objectives and reflect your agency's unique value proposition.
  • Regularly review and analyze your KPIs to identify trends, patterns, and areas for improvement.
  • Set realistic targets for each KPI, considering industry benchmarks and the stage of your agency's growth.
  • Implement a robust data tracking and analysis system to ensure accurate measurement and reporting of KPIs.
  • Communicate your KPIs and progress with your team members, stakeholders, and investors to foster transparency and accountability.

By diligently monitoring and analyzing these KPIs, you will have a clear understanding of the success and progress of your AI-powered recruitment agency. This information will enable you to identify opportunities for growth, address any shortcomings, and continually enhance your services to meet the evolving needs of your clients and candidates.

In conclusion, developing a business plan for an AI-powered recruitment agency requires careful consideration and strategic planning. By defining the target market, conducting thorough market analysis, and establishing strategic partnerships, your agency can position itself as a leader in the industry. Creating a comprehensive marketing strategy and securing funding sources will help drive awareness and growth for your agency. By setting clear objectives and performance indicators, you can measure success and progress along the way. Ultimately, with a well-executed business plan, your AI-powered recruitment agency can revolutionize the hiring process and provide valuable solutions for employers and job seekers alike.

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IMAGES

  1. 30 Best Recruitment Plan Templates [& Examples]

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  2. 30 Best Recruitment Plan Templates [& Examples]

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  3. A Detailed Sample Recruitment Agency Business Plan Template

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  4. 10+ Recruitment Business Plan Templates in Google Docs

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  5. How To Build An Effective Recruitment Plan

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  6. Recruitment Plan Templates

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COMMENTS

  1. Recruitment Agency Business Plan: How to Write One

    A comprehensive startup business plan for a recruitment agency should include: Executive summary: Start with a clear and concise overview of your business — your elevator pitch. Highlight your business goals, mission statement, and the services you plan to offer. Market analysis: Conduct thorough research on the staffing industry, focusing on ...

  2. Staffing Agency Business Plan [Free Template]

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  3. How to write a business plan for a recruitment agency?

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  4. Recruitment Agency Business Plan Template (Free)

    A free example of business plan for a recruitment agency. Here, we will provide a concise and illustrative example of a business plan for a specific project. This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is ...

  5. Recruitment Agency: get a solid business plan (example)

    Crafting a well-structured business plan will help you to: get familiar with the recruitment agency market. be aware of new consumertrends and apply them to your project. recognize profitability factors for a recruitment agency. understand the hiring needs, job requirements, and talent preferences of client companies.

  6. How to write a business plan for recruitment in 2024 (template ...

    Introduction. Start with a title. Include your name and the company you're writing the business plan for. A little personalisation will go a long way. Underneath your title, outline the objective of your business plan and again personalise it towards the agency you're interviewing with. While you have the hiring manager's attention, this ...

  7. How to write a business plan for a recruitment agency

    Thorough market research is the best first step when you're writing a business plan. Market research means examining the industry your business will exist in, and finding out the needs and preferences of that industry's consumers. For a recruitment agency, a key research topic for your business plan would be finding out the impact COVID-19 ...

  8. PDF Recruitment Agency Business Plan Example

    Get access to Upmetrics software, invite your team members and start writing your business plan. 1. Get tried and tested tips. Upmetrics business plan builder gives you everything you need to stay in sync and guides you on every step of your business plan writing. 3. Stunning business plan cover pages.

  9. How To Write A Recruitment Agency Business Plan (With Template)

    Step 3: Management and key personnel. A business is only as good as the people behind it. To really make your recruitment agency a success, you'll need the support of a great team. In the management and key personal section of your plan you should detail your management, staff, and plans for further growth.

  10. The Complete Recruitment Agency Business Plan Blueprint

    Stage #1: 3 Steps Procedure for Defining Your Recruitment Agency's Vision and Mission. Creating a solid vision and mission statement for your start-up recruitment agency business plan is crucial to guiding your business in the right direction. To do this, follow the below steps: Define your purpose. Establish your goals.

  11. The #1 Recruitment Business Plan Template & Guidebook

    How to Write a Recruitment Business Plan in 7 Steps: 1. Describe the Purpose of Your Recruitment Business. The first step to writing your business plan is to describe the purpose of your recruitment business. This includes describing why you are starting this type of business, and what problems it will solve for customers.

  12. Business Plan Template for Recruitment

    If you're looking to create a business plan for recruitment, ClickUp has a template that can help you get started. Here are four steps to effectively use the Business Plan Template for Recruitment: 1. Define your business objectives. Before you start creating your business plan, clearly define your objectives and goals for your recruitment agency.

  13. How to Write Recruitment Agency Business Plan? Guide & Template

    Starting a recruitment agency can be a lucrative venture, but success hinges on meticulous planning and strategic execution. In the fast-paced world of talent acquisition, having a well-thought-out…

  14. Employment Agency Business Plan Example

    Event planners often will work for between $12.50 and $25 per hour, depending on the length of the job, requirements, and experience needed. We find a $5 per hour markup on the $12.50-$17.50 is reasonable, and a $10 per hour markup on anything over $17.50 per hour. Fundraisers.

  15. How To Write a Business Plan for Recruitment Agency in 9 Steps: Checklist

    Welcome to our blog post on how to write a business plan for a recruitment agency! As the job market continues to evolve, the importance of recruitment agencies has grown significantly. In fact, the global recruitment industry has experienced a steady growth rate, with a market value of $409 billion in 2020 and projected to reach $597 billion ...

  16. Recruitment Agency Business Plan Template & Forecasting Tool

    This template includes a complete recruitment agency business plan example, with a financial forecast and the following sections: Executive summary: the executive summary gives the reader a clear and concise overview of your business idea. Company: this section lays out the structure of your business, including its location, management team and ...

  17. How to write a business plan for recruitment (template included)

    Writing a business plan in recruitment has always played a crucial part in the interview process for a number of recruitment agencies around the world. A comprehensive business plan can demonstrate a recruiter's commitment, knowledge and commercial acumen. During COVID-19, these qualities are more important than ever and we're seeing an ...

  18. Staffing Agency Business Plan Template [Updated 2024]

    How to Write a Staffing Agency Business Plan. Below are links to each section of your staffing agency business plan template: 1. Executive Summary. 2. Company Overview. 3. Industry Analysis. 4.

  19. How to Write A Recruitment Business Plan

    The realistic forecast is the one you plan for with the activity you expect to hit, the KPIs you set yourself etc. Plus this can be your motivator, as you should be earning a lot more on this forecast than you currently are very, very quickly! So simply start with month one, and take it through to month twelve.

  20. RECRUITMENT BUSINESS PLAN: How To Write a Recruitment Business Plan

    There are some steps you need to follow while writing a recruitment business plan. Here are they: #1. Executive Summary. An executive summary provides a broad overview of the company and all of its components. In many cases, writing it after you've created the other parts of a business plan might be advantageous.

  21. How to write a business plan for a temp recruitment agency?

    The projected P&L statement for a temp recruitment agency shows how much revenue and profit your business is expected to make in the future. A healthy temp recruitment agency's P&L statement should show: Sales growing at (minimum) or above (better) inflation. Stable (minimum) or expanding (better) profit margins.

  22. Recruiting Agency Business Plan Template & Guidebook

    How to Write a Recruiting Agency Business Plan in 7 Steps: 1. Describe the Purpose of Your Recruiting Agency Business. The first step to writing your business plan is to describe the purpose of your recruiting agency business. This includes describing why you are starting this type of business, and what problems it will solve for customers.

  23. How To Create a Winning AI Recruitment Agency Business Plan

    6. Regularly review and revise objectives and goals: As your recruitment agency evolves and adapts to the market, it's essential to regularly review and revise your objectives and goals. This ensures that they remain aligned with the changing needs of the business and the industry.