ikea case study ppt

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

Inside IKEA’s Digital Transformation

• Thomas Stackpole

A Q&A with Barbara Martin Coppola, IKEA Retail’s chief digital officer.

How does going digital change a legacy retail brand? According to Barbara Martin Coppola, CDO at IKEA Retail, it’s a challenge of remaining fundamentally the same company while doing almost everything differently. In this Q&A, Martin Coppola talks about how working in tech for 20 years prepared her for this challenge, why giving customers control over their data is good business, and how to stay focused on the core mission when you’re changing everything else.

What does it mean for one of the world’s most recognizable retail brands to go digital? For almost 80 years, IKEA has been in the very analogue business of selling its distinct brand of home goods to people. Three years ago, IKEA Retail (Ingka Group) hired Barbara Martin Coppola — a veteran of Google, Samsung, and Texas Instruments — to guide the company through a digital transformation and help it enter the next era of its history. HBR spoke with Martin Coppola about the particular challenge of transformation at a legacy company, how to sustain your culture when you’re changing almost everything, and how her 20 years in the tech industry prepared her for this task.

• Thomas Stackpole is a senior editor at Harvard Business Review.

Partner Center

Table of Contents

Ikea target audience, ikea marketing channels, ikea marketing strategy, ikea marketing strategy 2024: a case study.

Become a Certified Marketing Expert in 8 Months

Ikea serves the unique functional needs of each target audience, with special attention to 16-34-year-old adults. It has solutions for:

• Single people not living at home
• Newly married couples
• Families with the youngest child under six
• Older married couples with dependent children
• No children families
• Labor force
• Professionals 

Thus, it uses the following types of product positioning :

• Mono-segment positioning. It appeals to the needs and wants of a single customer segment that is cost-conscious and prefers value for money.
• Adaptive positioning. It believes in periodically repositioning products and services to adapt to changes in customer preferences. Its Swedish furniture chain considers the dynamic nature of customer preferences. For instance, its latest products reflect increasing minimalism on the global scale. 

Ikea utilizes the power of the following marketing channels: 

• Mobile Application
• WebEngage: Email, SMS, and Whatsapp Marketing
• Social Media
• Telecalling
• Commercials

The Ikea marketing strategy contributes majorly to its success because it's original, imaginative, and distinctive while maintaining a transparent value proposition.

A Creative, Consistent Brand Theme

From the Swedish national colors on its buildings to rich meatballs in its store cafeterias, Ikea's marketing strategy reflects its cultural heritage proudly. It infuses all elements of their identity with a sense of self-assuredness that maintains their identity in the market of stiff competition. 

Emphasizing Affordability and Sustainability 

Understanding that a simple tiered strategy won't encourage repeat business, Ikea extends customization, flexibility, and mix-and-match furniture modules. It effectively combines the elements of affordability and sustainability in its marketing strategy to ensure success.

While the furniture options don't pledge a lifelong guarantee, the products are built to last. Even its reusable shopping bags reflect its commitment to sustainability.

Sponsorship and Influencers 

IKEA-sponsored comedic series Easy to Assemble. Its innovative content marketing was way different from a furniture product demo. Incorporating sponsored digital marketing campaigns and social media influencers have boosted the Ikea marketing strategy. 

Ikea’s Easy to Assemble Series

Exceptional In-store Experience

Ikea brilliantly displays products employing the best lighting systems to generate more sales. It strategically arranges best-matched items in mock rooms to encourage impulse purchases and inspire decor. The company also extends excellent customer service to provide a memorable experience and incite customers to come back for more.

Ikea’s Store Decor for Inspiration

Learn About the Purdue Digital Marketing Bootcamp

Website and Mobile Application Marketing

Ikea ensures an optimal mobile website's speed, button displays and gesture controls on its website and mobile app to retain and attract individuals to the site. It carefully invests in its UI/UX , enquiry-based chatbot, and regular updates on new offers, discounts, and promotions. 

One of the most successful marketing moves includes downloading its 3D modeling app to envision a dream home. It's one of its most successful marketing moves that allows IKEA to upsell its low-demand items by creating a desire in its customers to revamp the room.

Ikea’s Website With Engaging Content

Ikea's SEO (Search Engine Optimization)

Ikea's marketing strategy aims at enhancing the site's visibility for relevant searches to attract the attention of new and existing customers. It includes the right product-specific keywords and Google advertisements to further augment its organic ranking .  

Ikea Ranking for Bookcases on Google’s First Page

Ikea's SMM (Social Media Marketing)

Ikea's handles are very active on digital marketing platforms like Facebook, Instagram , Twitter, and Youtube . Their digital presence is impressive, with more than 30 Million likes on Facebook, 1 Million followers on Instagram, 5.3k followers on Twitter, and 41.2k subscribers on YouTube.

Ikea’s Instagram Profile

Its Instagram bio links to its website. The website also has links to its various social media posts. Its 'view shop' and 'call' options for product catalog and direct assistance, respectively, are a testament to a well-crafted Ikea marketing strategy.   

Ikea’s Youtube Advertisements 

IKEA also conducts free online workshops that lure lots of enthusiastic customers, resulting in gaining leads.

Ikea’s Online Workshop Ad

Content Marketing

Ikea relies on its content marketing strategy to create a distinguished presence amongst furniture brands. Its commercials, print ads, social media, and website stands out with attention-grabbing content. It combines innovation and humor to present the brand's core values and inspire people. 

Ikea’s Captivating Commercial 

Ikea Marketing Strategy bears testimony to a well-thought and structured marketing venture. Sign-up for our Digital Marketing Specialist and learn more about marketing case studies published by Harvard Business. You will be taught by experts from facebook and Purdue University. Sign-up for the course TODAY!

Our Digital Marketing Courses Duration And Fees

Digital Marketing Courses typically range from a few weeks to several months, with fees varying based on program and institution.

Recommended Reads

Digital Marketing Career Guide: A Playbook to Becoming a Digital Marketing Specialist

A Case Study on Netflix Marketing Strategy

12 Powerful Instagram Marketing Strategies To Follow in 2021

Introductory Digital Marketing Guide

A Case Study on Apple Marketing Strategy

What is Digital Marketing and How Does It Work?

Get Affiliated Certifications with Live Class programs

Imt ghaziabad digital marketing program.

• Digital Marketing certificate from IMT Ghaziabad
• IMT Ghaziabad Associate Alumni status
• PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

IKEA - A case Study for International Business

Related Papers

Shaik Nabil

Artur Twardowski

Hiba Sellaoui

Phuong Pham

Anthony Olabode Ayodele (Bode Ayodele)

DASH | Delft Architectural Studies on Housing

Irene Cieraad

Masud Gaziyev

This paper analyses multinational corporation IKEA and its sustainability strategy as described in its official sustainability strategy document. Several theoretical frameworks each describing various levels of analysis, namely individual, organisational, and network perspectives are introduced and applied to IKEA. Moreover, the justifications for why certain theories have bene chosen as well as insights they provide to understand IKEA and its sustainability strategy are discussed and analysed critically.

SSRN Electronic Journal

Jakob Lauring

Kevin Zentner , Rachel Killoh , Zhen Sun

Ikea is a worldwide success story; their stores were visited 915 million times and their website was accessed over 2 billion times in 2016 (Highlights, 2016). As the world’s largest furniture retailer, Ikea services a number of market segments. With significant volume discounts and a vertically integrated supply chain, the production of low-cost goods target young families and low income segments. Conversely, the flagship Stockholm line of furniture entices sophisticated consumers towards mid-priced, superior value products with quality materials such as walnut, bone china, and rustic grain leather.

Loading Preview

Sorry, preview is currently unavailable. You can download the paper by clicking the button above.

RELATED PAPERS

armin coronado

Türkiye Aile Hekimliği Dergisi

mehmet AKMAN

International Journal of Computer science and Information Technology (IJCSIT), Vol. 2 No. 2

Jisha Jayan

Educação & Sociedade

Marcos Ketelhut

Progress in biomaterials

Nabanita Saha

Edith Glaser

Journal of Advanced Research in Materials Science

Siti Nur Raihan

Ciência & Saúde Coletiva

Joana Cabral de Oliveira

Adelina Elena

The Contemporary Pacific

Mark Calamia

Journal of Stress Physiology & Biochemistry

Fayaz Ahmad

Agriculture, Ecosystems & Environment

Michal Hejcman

thiya marita

Lovia Nur Puspita

Revista Neurociências

Victor Hugo Bastos

Profetika: Jurnal Studi Islam

Muhammad Muhtarom

Devita Maya

Journal of Finance and Accounting

Dr. Peter Kithae

Spatial Economics

Anna Bardal

2021 IEEE International Conference on Quantum Computing and Engineering (QCE)

Alex Alekseyenko

Journal of Pediatric Hematology/Oncology

Maria Victoria Preciado

Dawid Grupa

Communications Biology

James McCullagh

jhkghjf hfdgedfg

RELATED TOPICS

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

• Preferences

Ikea Case Study - PowerPoint PPT Presentation

Ikea Case Study

Get well written ikea case study by professional writers of australia the ikea case study answers all the questions related to ikea strategy case study among others – powerpoint ppt presentation.

• Assignment Prime
• The largest furniture retailing company
• Loaction 433 locations across the globe
• Headqarter Netherlands
• Revenue Approx. US 45.4 billion
• The European brand specializes in providing kitchen and home appliances, along with accessories. Currently operating in 52 countries, the company opened its first store in Sweden with the name Möbel-IKÉA. Germany (53) leads the race of the number of stores followed by United States (50).
• IKEA is an acronym for
• E Elmtaryd, the name of the family farm where Ingvar Kamprad was born
• A Agunnaryd, the hometown of the owner
• Strong brand presence
• Innovating design concepts
• Cost-cutting methods
• Powerful financial position in terms of tangible assets and resources
• Weak market presence in Asian region
• Inadequate flexibility
• Negative reputation
• Environmental problems
• Opportunity
• Increasing brand presence in Asian countries
• Adding cost-effective products in the portfolio
• More use of innovating technology
• Focus on CSR (Corporate Social Responsibility)
• Competitive market
• Increasing cost of raw materials
• Global economic crisis
• Financial crisis in developed countries
• P Political
• Foreign trade policies, trade restrictions, bureaucracy, government policies, etc., are some elements that affect the operation management of a firm politically. But, you need not worry as your online case study on Ikea will have all the basic ingredients for an A. It will be drafted after having an insight into the political situation of 52 countries in which the brand have its presence.
• Are you wondering, What are the economic factors influencing Ikea? If yes, then Ikea case study solution from online Australian writers will answer all your questions. For instance, the internal exchange rates, taxation, labour cost, unemployment rate, cost of raw materials play a vital role in the profit ratio. Therefore, the academic paper will be crafted after having a brief about the economic scenario of a country.
• As the name suggests, the social factors related to the society, such as customer's behaviour, demographics, change in lifestyle, cultural taboos, and many more can also cause a hurdle in the successful journey of an organization. However, the moment you ask our experts, "Can you write my case study of Ikea?" we guarantee you to rest assured related to the facts and figures. All the social factors will be incorporated along with graphs and pie-charts for a better understanding.
• T Technological
• The emergence of technology has given a sigh of relief to the big companies in terms of production, distribution, and communication of the products services. Similarly, the Ikea operations management case study service providers believe that the organization has started investing heavily in the augmented reality to provide better customer experience. Other components taken into consideration by the case study writers are technology initiatives, emerging technologies, the technology used by the competitors, and automation.
• A company should be familiar with the legal jurisdictions of a country in which it is willing to expand its business. And, the same goes for Ikea as well. According to the online innovation case study Ikea help providers, if it is planning to expand its market in the Asian countries, then it must be well-grasped with the laws regarding intellectual property, consumer protection, safety and advertising standards, product labelling, etc. The moral of the story is that your document will have all the legal factors incorporated.
• E Environmental
• The geographical and surrounding environment impact the sustainable development of an enterprise. Due to this, Ikea is emphasizing largely on environmental factors such as climate changes, carbon footprints, waste management policies, and environmental regulations, to name a few. Furthermore, the Ikea global marketing strategy case study writers explains that the brand has now started taking these factors seriously after the negative controversy in recent time.
• The No.1 assignment writing service provider in Australia- Assignment Prime, holds a healthy track record of serving 200,000 students studying in top universities like University of Melbourne, The University of Sydney, Monash University, UNSW Sydney, etc. Moreover, you will be more than happy to know that 98.76 of students you seek online assistance with Ikea case study managed to achieve a distinction.
• Apart from our previous track record, the guarantees that we provide to the students further helps them to trust our website. Let us have a look at some of them
• 100 Authentic Work
• On-Time Delivery
• Well-Structured Researched Case Study
• Money-Back Guarantee
• Cheap Ikea Case Study Help

PowerShow.com is a leading presentation sharing website. It has millions of presentations already uploaded and available with 1,000s more being uploaded by its users every day. Whatever your area of interest, here you’ll be able to find and view presentations you’ll love and possibly download. And, best of all, it is completely free and easy to use.

You might even have a presentation you’d like to share with others. If so, just upload it to PowerShow.com. We’ll convert it to an HTML5 slideshow that includes all the media types you’ve already added: audio, video, music, pictures, animations and transition effects. Then you can share it with your target audience as well as PowerShow.com’s millions of monthly visitors. And, again, it’s all free.

About the Developers

PowerShow.com is brought to you by  CrystalGraphics , the award-winning developer and market-leading publisher of rich-media enhancement products for presentations. Our product offerings include millions of PowerPoint templates, diagrams, animated 3D characters and more.

• Consultation
• Done For You!

IKEA Case Study| History of IKEA| IKEA Business Model

lapaasindia

August 31, 2019

Recent Blogs

Ikea Case Study- (Business Model)

2 Minute Summary

IKEA is one of the biggest furniture companies in the world founded by a carpenter named Ingvar Kamprad who was 17-year-old, in Sweden in 1943. Everybody knows that Ikea offers the products at a very lower price than any retail shop. Ikea has invested 800 crores in India, It has more than 9500 Products and has more than 350 stores in 35 countries. the new store is spread across 400,000 square feet in the southern city of Hyderabad & plans to invest 105 billion rupees in India. the company is a non-profit. IKEA employs about 135,000 people. Because of tax rules for non-profits, IKEA pays about 33 times fewer taxes than their for-profit competitors. The Ikea trademark and the concept is owned by another private company named Inter Ikea Systems. It acquired TaskRabbit on Sep 28, 2017. IKEA has many mobile apps. But the most popular app is IKEA STORE. The app is having almost 9,60,333 monthly downloads. IKEA is the lead investor in 4 companies. Full Detail in Blog.

Everybody knows that Ikea offers the products at a very lower price than any retail shop.

In this blog, we’ll talk about Ikea Case Study(Business Model) as the Swedish furniture company opened its first retail store in India.

Like Walmart acquired Flipkart and entered the Indian Market. Ikea can destroy the Whole Furniture Market in India.

Ikea has invested 800 crores in India, It has more than 9500 Products and has more than 350 stores in 35 countries.

According to CNN , the new store is spread across 400,000 square feet in the southern city of Hyderabad & plans to invest 105 billion rupees in India.

But have you ever wondered? How does Ikea work?

What is the meaning of IKEA?

How IKEA works?

How IKEA business model earns ?

You must have many questions regarding IKEA, like What is the meaning of IKEA?

What is IKEA?

How IKEA earns?

This will be the most detailed case study on IKEA.

I will be answering all of your questions.

Let’s START WITH

WHAT IS IKEA?

IKEA is one of the biggest furniture companies in the world founded by a carpenter named Ingvar Kamprad who was 17-year-old, in Sweden in 1943.

IKEA is a globally renowned furniture retailer that sells ready-to-assemble furniture, kitchenware and home accessories.

 The company started with selling pens, wallets, jewellery with the concept of meeting consumers demands at the most affordable prices.

After five years into the business, IKEA brought in the furniture. Since then furniture has been the mainstream for the business.

IKEA furniture is now a well-known multinational brand.

IKEA MEANING

You must be wondering that what is the story behind the unique name the brand has.

The name IKEA isn’t just a fun.. it stands for – Ingvar Kamprad Elmtaryd Agunnaryd.

Short-form is cooler to pronounce right? But it actually has a deeper meaning.

The first two letters of IKEA i.e. I and K are the initials of the name of the founder Ingvar Kamprad.

While ‘E’ comes from the name of the farm he grew up on – Elmtaryd.

And the last letter ‘A’ comes from the Swedish village, Agunnaryd,

where the farm was located.

HOW IKEA EARNS? – IKEA BUSINESS MODEL

They follow Price-leadership model. Low prices are the main concern stone of the IKEA vision, business idea and concept.

In the world of IKEA furnishings, the products are named after Swedish towns like Aneboda, Akurum and Anordna.

But the costumers worry less about the names and care more about how much they cost.

Ikea furniture is a beacon for bargain hunters. Its whole business model evolves around selling their product at the lowest price possible.

IKEA business model revolves around their vision which is – offering a very wide range of well-designed, functional home furnishing products at so low prices that as many people as possible will be able to afford them.

Anybody can make a high-quality product for a high price, or a poor-quality product for a low price.

IKEA follows a different approach, they have developed methods that are both cost-efficient and innovative. Before designing the product… they decide the price tag.

Their designers begin with designing of the product after keeping the price in mind. The IKEA Group has 31 distribution centres in 16 different countries, supplying goods to IKEA stores. It has about 45 trading service offices in 31 countries.

They have very close relationships with their 1,350 suppliers in 50 countries.

IKEA’S SMART SECRET

Is IKEA – a Non- profit organization. ?

You must be having a lot of questions by now, like if IKEA is a non

profit organization then –

How do they manage their running cost?

Where all the money goes away?

Where does all this money earned is utilised?

You will get all your answer right away as you continue reading.

I would say a big YES,

IKEA has a little known secret: the company is a non-profit

They grew with a vision that states ‘to create a better everyday life for as many people as possible. And on a mission to offer a wide range of home furnishing products at a price so low that as many people will be able to afford them.’

Besides the vision and mission, the main motive of showing itself a non profit organization could seem as business-driven.

IKEA employs about 135,000 people. Because of tax rules for non- profits, IKEA pays about 33 times fewer taxes than their for-profit competitors.

There is one more big hole in this whole IKEA non-profit organization.

Money is not trapped inside Ikea’s foundation.

The Ikea trademark and the concept is owned by another private a company named Inter Ikea Systems.

So, to operate Ikea stores and use the brand name, the non-profit Ikea have to make payments each year to the private company – Inter Ikea Systems.

This clearly means money is paid directly from IKEA profits to the owners of this private company to license the trademark.

The beneficiaries or we can say owners of this private company are not publicly recorded, but it’s not hard to speculate that the Kamprad family is on the receiving end of this loophole.

HISTORY – STARTING AND GROWTH OF IKEA

Let’s talk about the exciting history timeline of IKEA.

From the of how it is started to the story of how it evolved exponentially.

It all started in 1926 when founder Ingvar Kamprad is born in Småland

in southern Sweden.

The 1940s-1950s

In the year 1948 – Furniture was introduced into the IKEA range.

Local manufacturers produced the furniture for IKEA in the forests close

to Ingvar Kamprad's home.

In the year 1956 – IKEA came up with the idea of designing furniture for

flat packs. It started focusing on self-assembling furniture models.

In the year 1980s – IKEA expands dramatically into new markets such

as the USA, Italy, France and the UK.

In the year 1984,

Ikea family was introduced a new club for the customers was launched.

Today, Ikea family is in 16 countries (over 167 stores) and has about 15

million members.

FINANCIAL FACTS AND FIGURES

Categories – Consumer Electronics, Furniture, Retail, Shopping, Smart Home.

Headquarters –   European Union (EU)

Founded Date –   1943

Founders – Ingvar Kamprad

No. of Employees – 10001 +

Legal Name –  IKEA BV

Digital links

Website –  www.ikea.com/

Facebook- www.facebook.com/IKEAIndia

LinkedIn – www.linkedin.com/company/ikea-group/

Twitter – https://twitter.com/IKEAUSA

Till now IKEA has only 1 acquisition.

It acquired  TaskRabbit  on Sep 28, 2017

Mobile app and its downloads

IKEA has many mobile apps. But the most popular app is IKEA STORE.

The app is having almost 9,60,333 monthly downloads.

Website and its monthly traffic IKEA is ranked 166 among websites globally.

And having almost 146,040,680 monthly visitors.

Investments

IKEA is the lead investor in 4 companies. Those are –

XL HYBRIDS – IKEA announced its investment in this company on

October 12, 2017

MAT SMART – IKEA announced its investment in Massmart on Jan

TRAEMAND – IKEA announced its investment in Traemand on Dec

LIVSPACE – IKEA announced its investment in Livspace on Dec 19,

MANAGEMENT AND THE CORE TEAM

CEO – Jesper Brodin

CFO – Alistair Davidson

FOUNDER – Ingvar Kamprad

HEAD OF CORPORATE FINANCE & TAX – Krister Mattsson

HEAD OF DIGITAL – Christian Moehring

HEAD OF E-COMMERCE, SOUTHEAST ASIA – Koen Besteman

HEAD OF UK MARKETING PROCUREMENT – Maria Malpartida

HEAD OF INNOVATION – Jens Heitland

8 IKEA Marketing Strategy

Many people confuse marketing with promotion. People believe that marketing is something you do to sell your product. But, this is not completely true. Marketing begins even before the production stage, as designing a product based on the demand and needs of the customers is also a part of marketing. This is what IKEA Believes in. Everything in IKEA is from a customer’s point of view. Let’s dive deep into learning different strategies of IKEA.

1. Amazing Customer Experience

Have you tried shopping from IKEA? If not, then I would strongly recommend you to try IKEA next time you need a piece of furniture.SHopping at an IKEA store is a different experience than shopping from any other furniture store. Whenever adults go out shopping with their kids, both the kids and parents face issues.

IKEA has got an amazing solution for this where none of them would feel any type of burden and in fact, both of them would like to spend more time at the IKEA store. Yes, I am talking about the free childcare facility provided by the IKEA stores. You can just leave your child safely with them and enjoy hustle free shopping and the child will also spend some quality time playing and making new friends.

Another amazing thing is that instead of standing and having a long discussion about which product to buy and calculating your cost, you can have a seat ad enjoy your paneer butter masala meal while discussing the furniture.

These little things not only add a value to the customers shopping experience but also give them a reason to visit again and even suggest others to visit the store.

2. Brand Identity

In such a competitive environment, is it very important to stand out or be unique and creative to survive? You have to build your brand in such a way that customers prefer you over other companies.IKEA is very strongly working with this. Its goal is to become the leader of every home.

IKEA focuses more on the product and the customers which a lot of companies fail to do. If you create what your customers want then you can build a good brand identity. Your every action should be a signal of your brand.IKEA uses this technique in its advertising. If you have been following IKEA for a while then you will not have to think a lot you can recognise directly that this is an IKEA ad.

3. Content Marketing

With the growing digital environment, the content has become an important element of the digital industry. Content is used by most of the companies to promote their product digitally. From a picture art to a long written blog anything can be used as content in digital marketing.

One of the best strategies you can use in this digital era is to interact with your customers directly.IKEA uses all types of contents to reach out to their customers. From images, videos to textual content IKEA has it all. To reach your customers digitally, it is very important to identify your potential audience, basically defining who your customers are. Then the most important step is defining how your potential customers can find you?IS is through your social media handles or is it through your website or a combination of all these. And then you need to target them both organically and by paid promotion techniques.

4. Social Media

Social media is something which cannot be avoided. Everyone nowadays uses social media, thanks to the internet revolution and jio revolution in India. Your presence on every social media platform is must, it doesn’t matter if you are an old company or a new one. Social media allows you to be in constant touch with your customers. You can use various strategies across your social media platforms that can help you create trust and a good brand image in front of your customers and also develop new customers.

There are a few strategies which you can follow.

• If you follow a consistent posting schedule, then you can have a good content interaction as regular posts can make your customers think about you.
• You can also use promotional strategies provided by social media companies to reach a new audience and attract them by telling them about your new products and offers.
• Another important feature of social media that you can use is to understand your audience. Understanding your audience is important because they are the ultimate consumers and having clarity about the consumers makes it possible for a brand to plan its products and marketing accordingly.

5. Innovation

IKEA is very famous for new designs and products. It keeps on constantly adding a new design or a new to product to its collection. This allows customers to visit the store even if they do not want to buy anything so that they can check the latest trends and products. If you check their social media handles, you will find a lot of different types of content that displays new and innovative products. This is a very good strategy as your customers stay updated with your products. Even if they do not add the products to their cark at the moment, they still add it to their wishlist. Which indirectly gets converted into sales. Thus, innovation in products and making innovation reach your customers is very important.

6. Creative Marketing Campaigns

IKEA is very creative when it comes to marketing. Their posts are so engaging that you want to click on it and see them that what is there. The example given below demonstrates how one will swipe right to see what they have for you. Isn’t it creative? If you observe, they have made good use of the present condition in a creative way. Similarly, a humorous and creative content strategy can help you get more engagements.

7. Amazing Use of Technology

Living in the 21st century, you can make amazing use of technology to provide a great experience to your customers. Augmented reality and virtual reality are some great examples of technology can you can use especially in such industries.IKEA makes use of both these augmented realities and the virtual reality

What is Augmented Reality?

This is the most amazing use of technology that IKEA could have done. With this, you can use your mobile phone to see how a piece of particular furniture would look at your home. You can also use this to decide at which corner of the house that particular furniture would look good. This is like a trial technology where you can try the products virtually at the comfort of your home without actually buying it. It is similar to something used by Lenskart.

What is Virtual Reality?

Yet another amazing use of technology. Where most of the people are busy using virtual reality for gaming purposes, IKEA has its smart use. Through virtual reality technology, IKEA allows its customers to feel the look of the furniture. For example, say you want to buy a modular kitchen, you can try the kitchen before actually buying it in a virtual reality headset. The most amazing part is that you can try cooking and get real experience.

8. Payments Methods

Consumers have become a lot more advanced than before. Customers need comfort. Since the evolution of the digital era, there are a lot of different methods of payment. Every consumer has different payment options. It becomes important to have all the options available so that the customers get a hustle free shopping experience. As already, IKEA is a price dominant company, best price with all modes of payments is like a cherry on the cake.

Unknown Facts About IKEA

• Ikea is the third-largest wood consumer on the planet. Being the leading furniture company it should not be shocking.
• IKEA is claimed to print more copies of its annual catalogue each year than the bible.
• IKEA has very good food sales. Being known for its furniture has a very good taste when it comes to their restaurant. This can be a great contribution to their revenue as they have an approximate sale of 2 billion annually.
• As in 2014, they have 716 million visitors to their store. This is a very huge number.
•  The first IKEA restaurant was launched in 1956 to feed its customers that would feel hungry after spending the whole day shopping.

SWOT Analysis of IKEA

* Its vision – ‘to create a better everyday life for many people’

* Economies of scale

* Lowest Price

* Countless designs

* Bad press

* Low quality

* Difficulty to control standards across locations.

OPPORTUNITY

* Solutions for a sustainable life at home

* Developing social responsibility

* The recession slows down consumer spending

* More competitors entering the low price household and furnishings

IKEA is one of the biggest furniture companies in the world founded by a carpenter named Ingvar Kamprad who was 17-year-old, in Sweden in 1943.

The company started with selling pens, wallets, jewellery with the concept of meeting consumers demands at the most affordable prices.

IKEA KEY VALUES

They are very strict about their values.

They firmly believe that every individual has something valuable to

Let’s look at some of there core values –

1. Cost – Consciousness

Their first priority is to make their product affordable to as many

people as possible. They challenge themselves constantly to make

the product more affordable without compromising on quality.

2. Renew and Improve

They always challenge themselves to try something new and to find a

a better way out.

3. Caring for People and Planet

They believe in caring for people as well as for the environment.

They act as a force for a positive change.

IKEA IN INDIA

In 2006, Ikea first displayed an interest in the Indian market but back then

the Indian laws allowed only 51 per cent foreign ownership.

With the government of India relaxing the norms for foreign direct

investment (FDI) in single-brand retail, IKEA announced in October

their intention to open stores in India.

IKEA opened its first store in India on Aug 9, 2018.

It took IKEA 12 long years to enter the Indian market.

The first store in India was opened in Hyderabad.

Hyderabad, the southern Indian city gave it a roaring welcome.

So far, more than 3 million customers have visited IKEA Hyderabad

store and about 8 million have visited IKEA’s India website

In the year 2016, Ikea purchased land in Mumbai and said that it planned

to open stores in Bengaluru and Delhi too.

After Hyderabad, in 2019 IKEA has launched its first online store in

Mumbai is offering more than 7,500 products.

It will provide delivery to most of the locations in Mumbai and will have

a delivery time of four to seven days, subject to availability and distance.

In India, IKEA currently has more than 55+ suppliers.

Also, have more than 45,000 direct employees and 400,000 people in the

extended supply chain.

Now, the company plans to have more than 25 stores in India by 2025.

FAQ’s

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

We don't do BLACK MAGIC No overnight results Guarantee

• Lapaas Learning
• Lapaas Voice
• Privacy & Policy
• Terms Condition

Copyright Lapaas © 2024. All rights reserved

Ikea Case study

Oct 29, 2019

130 likes | 183 Views

Ikea Case study. B y Hanin Rwaished. Advantages of same product in all IKEA Catalogues?. IKEA offers a wide range of well-designed, functional home furnishing products at very low costs. 1)The advantages of distributing same product catalogs across the world :-

Share Presentation

• business culture
• danish ikea commercial
• typical scandinavian business culture

Presentation Transcript

Ikea Case study By HaninRwaished

Advantages of same product in all IKEA Catalogues? • IKEA offers a wide range of well-designed, functional home furnishing products at very low costs. 1)The advantages of distributing same product catalogs across the world :- 1.1 Reaches a large number of people 1.2 People from all around the world would be aware of IKEA’s distinctive product variety. 1.3 IKEA’s products are not customized for local markets, however they are kept to standardize products and operations worldwide. 1.4 IKEA’s catalogue sells a Sandinavian lifestyle that customers around the world embrace.

Disadvantages of same product range catalog distributed globally;- 1) Although IKEA had standardized products and their operations which kept the costs low it led however to:- 1.1Ignore the different tastes and preferences of the market 1.2 Ignore the different ways that people purchase furniture. 2)This lead IKEA to change the model of operating by:- 2.1 Giving greater ownership to its subsidiaries. 2.2Maintaining the ability to adapt furniture 2.3 Customizing to suit the local market. *The result: Costs increased, but this localization approach was necessary for sales.

The effectiveness of the catalogue as a marketing tool:- 1) Its ability to closely target an actual catchment area in the sense:- 1.1 Waste is minimized 1.2 Client’s ad dollar is more effectively spent. 2) Catalogues are used predominantly as a “Call-to-store” meaning, it is particularly effective for:- 2.1Reaching the prime IKEA demographics of families with children 2.2Reaching people who are setting up a new home. 2.3Their ability to sell a wide range of product through a single “event”. 2.4Their ability to deliver important information.

As a result:- • The IKEA catalogue serves as a permanent invitation to the IKEA store. It provides constant inspiration, and serves as an invaluable source of product information throughout the year. It also contains details on how to get to the nearest IKEA store and its opening hours.

Cultural Differences…Chinese Market 1/2 IKEA enters china by adopting joint venture with Chinese companies, due to the policy of Chinese government to:- * Achieve the principle of equality and mutual benefit. 1) IKEA in the Chinese market:- * Customers saw IKEA as an expensive western brand due to their relatively low income. Hence:- 1.1 IKEA had to reduce their prices which was a major challenge for them. 1.2 IKEA had a difficulty in reaching a large target group. 1.3 IKEA faced was the violent competition with other imitates firms and products.

Cultural Differences…Chinese Market 2/2 Language barrier is another challenge when they entered the Chinese market. As a result:- 1) IKEA used the strategy of pronounce-oriented names:- 1.1By translating their name to chinese. (MOOJI) 2) The name consists of two characters which means:- 2.1 Comfortable and family 2.2 Represents their product and corporate identity.

Results:- 1) Family is an important word which connects to collectivist culture of China. 2) Chinese customers depend more on visual representations hence character is an important factor. 3) IKEA chose to produce their product locally, hence:- 3.1 It can offer a large volume of products with low price which will enable IKEA to compete with other competitors in the Chinese market.

Cultural differences…Danish Culture. 1) IKEA was founded in Sweden, The Swedish flag outside the store, the store’s colors are the colors of the Swedish flag, and the Swedish names on all the different products underlines that it is a Swedish company. 2) IKEA management is very human oriented. 3) Very keen on making sure that the staff are happy and the side effect of that will give them incentives to work a lot better. 4) Danish people are all treated equally and must have the same rights, regardless of their social or ethnic background.

This is key characteristics of the type of:- 1) management you will find in IKEA Sweden. Everything is very human orientated and a lot of 2) energy is put on that co-workers should feel confidence and trust to and from their bosses. If 3) not they would not be temtped to try new ideas and come up with new ideas and not be afraidofmaking mistakes. • In conclusion; IKEA Sweden has a business culture that are well in tune with a typical Scandinavian business culture

China IKEA commercial:- • http://www.youtube.com/watch?v=fgHzdKIHToY&NR=1 • Danish IKEA commercial:- • http://www.youtube.com/watch?v=N9yjq-xcMOw&feature=related • UAE IKEA commercial:- http://www.youtube.com/watch?v=6C7oqXewyCE

Conclusion:- • The reason why IKEA has such a strong business culture is to survive, if they kept on changing their values and culture to meet all the different cultures all around the world they would get lost. IKEA, as a company, is in tune with the theories on how to manage multinational cooperation in general. They do a great job preserving their culture by making sure that the employees and managers are in tune with the culture – through questionnaires such as “Voice” and regular meetings.

• More by User

IKEA Presented by: Danny Reyes, Feifei Zhong , Candy Zhong, Michelle Chen. Overview Introduction History Current Situation SWOT Analysis Global Challenges Industry Analysis Competitors Recommendations Introduction Founded: 1943 in Älmhult, Småland, Sweden

3.3k views • 37 slides

IKEA. Calvin Rehbein, Victor Bondarev, and Mina Sumaadii Dickinson State University. IKEA.

1.57k views • 23 slides

IKEA. Pulling the rug out…. IKEA - Background. Formed in 1940 in Sweden by Ingvar Kamprad Sold incidentals like cigarette lighters, fountain pens, etc. from his kitchen as a 17 year old. Added furniture to great success.

1.62k views • 18 slides

IKEA. Presented by: Danny Reyes, Feifei Zhong , Candy Zhong, Michelle Chen. Overview. Introduction History Current Situation SWOT Analysis Global Challenges Industry Analysis Competitors Recommendations. Introduction. Founded: 1943 in Älmhult, Småland, Sweden

1.9k views • 37 slides

IKEA. Alexa McDaniel Rafael Garcia Bonnie Lee Allyson Hatz Molly Moseley. Humble Beginnings . Ingvar Kamprad was born on 1926, on a small farm called Elmtaryd , near the village of Aggunaryd , in the southern area of Sweden

1.24k views • 38 slides

IKEA Additional Case study

IKEA Additional Case study. Based on an earlier case written by Sharon Cox of Birmingham City University for the first edition of Business Information Systems . . Value. Consider the value produced by IKEA: Does it comprise goods or services ?

361 views • 7 slides

IKEA. Scott Claxton, Kevin Browning, Micheal Marshall. The Beginning. Founded in 1943 By Ingvar Kamprad Originally sold basic household goods at a discounted price Opened first furniture showroom six years later Flagship store was opened Stockholm . The Problem.

632 views • 13 slides

IKEA. “ How Swede It Is . . .”. The Beginning. IKEA: Ingvar, Kamprad, Elmtaryd, Agunnaryd Catalogue Sales Furniture Added to IKEA product Line 1st Store: Almhult, Sweden “ Well designed affordable quality furniture to the many people.”. The Current IKEA. 229 Stores 33 Countries

622 views • 10 slides

IKEA. Facts. Modern architectural designs Simplified eco-friendly interior designs Cost control, operational details and continuous product development IKEA has 332 stores in 38 countries IKEA is the world's third-largest consumer of wood. Stores . Älmhult, Småland in 1958

1.21k views • 4 slides

IKEA. “IKEA founder overtakes Gates as world's richest” By: Rachel Andersen. Global Design. Name: Acronym for founder Ingvar Kamprad and his boyhood home Elmtaryd, Agunnaryd. Founded: Sweden, 1943 Operations: Designs/sells low-price home furnishings that require assembly.

386 views • 9 slides

IKEA. Purpose of Learning Interventions Johan Strümpfer. Pragmatist Philosophy !!. Desired outcome?. Effective Action. Pragmatist Philosophy. Appropriate Knowledge (mental models). Effective Action. Pragmatist Philosophy. Appropriate Knowledge (mental models). Quality Inquiry.

439 views • 19 slides

Case Study. Arran. The Product. Dramatic rugged hills meets gentle rolling glens Sandy Beaches Outdoor activities (cycling, walking, sailing) Range of local products Traditional music Arts and crafts Geology Golf Castles and Gardens Viking/Bronze Age history Wet weather facilities

416 views • 33 slides

Case Study. Jessica Whitehead November 9, 2010. Pictures of Neurofibromatosis of Von Recklinghausen. Intraoral Pictures. Patient has an enlarged mandibular canal, mandibular foramen and mental foramen.

156 views • 7 slides

IKEA Case Study

IKEA Case Study. The Embrace Change Campaign. Company Background. Began in Sweden over 70 yrs ago Focus: Functionality, affordability, quality,& design Products for everyone IKEA stores have numerous models of real rooms that people can have genuine living experience in.

9.54k views • 17 slides

IKEA Case Study: SWOT Analysis

SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or any project planning.

159 views • 11 slides

The History of ikea airpod case

Because the AirPods release date approaches, We now have by now found some circumstances remaining readily available for these amazing headphones. These cases let men and women to keep their beloved headphones in very good affliction even though offering them a classy appear. Most cases have a number of compartments and slots, Each individual of which could maintain a single set of AirPods. It is vital to check the size of the case just before ordering, as Every AirPod design includes different measurement and bodyweight. Whether you are searching for a basic one-pocket variety of situation or something that is large and hefty, yow will discover it in a circumstance on the web keep. You will discover numerous scenarios with padded cushions and matching covers. Additionally they come with earbud straps, which can be each realistic and eye-catching. This can be how you will discover the ideal case for AirPods at an internet retail store. For 1, it is a great idea to order the proper sizing of the situation. There are numerous on line stores which can help you Within this make a difference. You only should be sure that the situation is the appropriate sizing of your AirPods. This is vital simply because a appropriate case should have padding on The within and not merely on the outside. Situations with cushions and addresses tend to be more prevalent. In order for you a hard shell scenario, you can also get them from on the web shops. These are hassle-free and comfy to make use of. Producers are often building new types of conditions that you can Make a choice from. This gives you a decision and you can make your personal choice also. For instance, most of the conditions with padded cushions and covers are easy to open, Specifically people who have glides on the highest. Apart from the scenario and leather covers, You may as well opt for a scenario which has double zipper pulls. These types of circumstances are ideal for vacationers who like to keep their gadgets useful. Also they are suitable for individuals who carry their AirPods on their folks so they can journey with no hassle. Searching For prime quality airpods scenario can be rather frustrating especially if you purchase from a web based retail store. Thankfully, you may stay clear of the hassle and troubles by getting your AirPods case from an online retail store. You can certainly pick the circumstance that best suits your requirements and price range.

165 views • 1 slides

The ikea airpod case Case Study You'll Never Forget

Given that the AirPods launch date strategies, we have presently noticed some scenarios remaining accessible for these amazing headphones. These instances enable persons to help keep their beloved headphones in very good situation though giving them a classy search. Most instances have many compartments and slots, Every single of which can hold a single set of AirPods. It is essential to examine the size of the situation just before buying, as each AirPod product includes distinct size and bodyweight. Whether you are searching for a straightforward a person-pocket type of scenario or a thing that is huge and heavy, you will discover it in a case on the web store. You will find quite a few conditions with padded cushions and matching handles. In addition they have earbud straps, which happen to be each sensible and interesting. This can be how yow will discover the ideal scenario for AirPods at a web based retail outlet. For one, it is a brilliant strategy to buy the proper size of the situation. There are several on the internet retailers that can help you in this make any difference. You merely need to be sure that the case is the correct dimensions of one's AirPods. This is crucial due to the fact a appropriate case can have padding on the inside and not only on the surface. Situations with cushions and covers tend to be more typical. In order for you a hard shell situation, You may as well get them from on-line suppliers. They are effortless and comfortable to use. Makers are often coming up with new different types of instances that you could Decide on. This gives you a alternative and you may make your own private selection likewise. As an illustration, the majority of the scenarios with padded cushions and covers are straightforward to open, Particularly those that have glides on the top. Besides the circumstance and leather addresses, It's also possible to select a circumstance that has double zipper pulls. This sort of scenarios are perfect for tourists who like to maintain their gadgets useful. They're also great for people who have their AirPods on their individuals so they can journey with no difficulties. Browsing For top of the range airpods situation is often quite disheartening particularly when you purchase from an internet keep. Fortuitously, it is possible to prevent the effort and problems by purchasing your AirPods situation from an on-line store. You can easily pick the scenario that best suits your requirements and funds.

90 views • 1 slides

IKEA Outdoor Furniture - IKEA Qatar

Time to move outside! So find lots of outdoor furniture, plus ideas and inspiration with everything from garden du00e9cor to patio furniture. Visit: https://www.ikea.com/qa/en/rooms/outdoor/

193 views • 6 slides