launch presentation.html

Product launch presentation: A comprehensive guide

Learn how to define your goals, target audience, marketing strategy, and timeline.

Raja Bothra

Building presentations

Welcome to the exciting world of product launches!

In today's digital age, a successful product launch presentation is your ticket to making a memorable entrance into the market. Whether you're unveiling a groundbreaking tech gadget or a mouthwatering food product, the way you present it can make or break your success.

So, let's dive into this comprehensive guide to ensure your product launch presentation is nothing short of stellar.

What is a product launch?

Before we jump into the nitty-gritty of creating an impactful product launch presentation, let's clarify what a product launch actually entails. A product launch is the grand unveiling of a new offering, whether it's a new product hitting the market or an updated version of an existing one. It's a carefully orchestrated event designed to generate buzz, capture the attention of your target audience , and ultimately drive sales.

Purpose of a product launch presentation

Now that we understand what a product launch is, let's delve into the importance of a product launch presentation. This is the moment where you get to showcase your innovation, highlight your unique selling points (USP) , and give your ideal customers a reason to get excited. A well-crafted presentation serves several crucial purposes:

• Building anticipation : Your presentation sets the stage for the big reveal, creating hype around your product.
• Educating stakeholders : It informs key stakeholders about the product's features, benefits, and how it addresses pain points.
• Creating engagement : A visually appealing presentation captures attention and keeps your audience engaged.
• Establishing authority : It positions your brand as an expert in the field, instilling trust in your product.
• Driving sales : Ultimately, a successful presentation should drive demand and result in sales.

Product launch presentation examples

Before we get into the nuts and bolts of crafting your presentation, it's always helpful to draw inspiration from real-world examples. Let's take a look at a few memorable product launch presentations that made waves:

• Apple's iPhone launch : Apple's iconic product launches are a masterclass in creating anticipation. Their sleek, minimalist presentation style is instantly recognizable.
• Tesla's cybertruck unveiling : Elon Musk's electrifying presentation of the cybertruck showcased not just the product but also the vision behind it.
• Coca-Cola's new flavors : When Coca-Cola launched new flavors, they used nostalgia and emotion to connect with their audience in a relatable way.

These examples demonstrate that there's no one-size-fits-all approach to product launch presentations. Each was tailored to the brand and product, but they all shared common elements that made them effective.

How to structure an effective product launch presentation

Now that we've explored the why and what, let's get into the how. Structuring your presentation is crucial to ensure it flows smoothly and effectively conveys your message. Here's a suggested structure:

1. Introduction

• Hook your audience : Start with a compelling story or statistic that grabs your audience's attention.
• Introduce your brand : Briefly introduce your company and its mission.

2. The problem

• Identify the pain points : Address the issues your product aims to solve.
• Market research : Share insights from your market research to validate the problem's existence.

3. The solution

• Introduce your product : Present your product as the ultimate solution.
• Key features : Highlight the standout features that set your product apart.

4. The journey

• Showcase development : Provide a sneak peek into the development process.
• Behind-the-scenes : Share the challenges your team overcame.

5. The benefits

• Highlight benefits : Explain how your product will make your audience's life better.
• Use cases : Give examples of how it can be used in real-life scenarios.

6. Target audience

• Persona creation : Describe your ideal customer in detail.
• Why it matters to them : Explain why your product resonates with this audience.

7. Marketing strategy

• Coordinated efforts : Discuss your marketing strategy, including email marketing and distribution channels.
• KPIs : Set clear key performance indicators to measure success.

8. The hype

• Build anticipation : Share how you plan to create excitement leading up to the launch.
• Remember to keep it authentic : Avoid overhyping; honesty is key.

9. The launch date

• Reveal the date : Announce the official launch date, creating a sense of urgency.
• Countdown begins : Start a countdown on your website and social media.

10. Conclusion

• Recap key points : Summarize the main takeaways from your presentation.
• Call to action : Encourage your audience to take action, whether it's signing up for updates or pre-ordering.

Do’s and don'ts on a product launch presentation

As we move forward, let's keep in mind some essential do's and don'ts to ensure your presentation hits all the right notes.

• Do your research : Understand your market, competition, and target audience.
• Do tell a story : Craft a compelling narrative that resonates with your audience.
• Do focus on benefits : Highlight how your product solves problems and improves lives.
• Do use visuals : Incorporate high-quality images, infographics, and videos.
• Do rehearse : Practice your presentation to ensure a smooth delivery.
• Do interact : Engage with your audience during and after the presentation.
• Do collect feedback : Gather feedback to improve future presentations.

Don'ts

• Don't overwhelm : Avoid information overload; keep it concise.
• Don't neglect design : Aesthetics matter; invest in professional design.
• Don't overpromise : Be honest about your product's capabilities.
• Don't rush : Speak clearly and at a moderate pace.
• Don't forget the call to action : Always guide your audience on what to do next.
• Don't ignore analytics : Monitor the performance of your presentation.
• Don't lose patience : Success may not come overnight; stay persistent.

Summarizing key takeaways

• Product launch presentation : It educates, engages, and excites your audience about a new product.
• Learn from the best : Take inspiration from successful launches like Apple and Tesla.
• Structured approach : Organize your presentation with a clear intro, problem-solution, benefits, and a strong call to action.
• Do's and don'ts : Do research, tell a compelling story, and rehearse. Highlight benefits, use visuals, and be authentic. Don't overwhelm, overpromise, or skip professional design. Always have a clear call to action.

1. How can I create a winning product launch presentation?

To create a winning product launch presentation, you'll need a template that's specifically designed for this purpose. Use this template as a starting point, ensuring it's customizable to suit your product and brand. Pay attention to the presentation slides you need and make sure the template includes placeholders for all of them. Don't forget to strategize your presentation by outlining your product launch strategy and launch plan. Highlight the key message you want to convey to your target market, and consider using icons to place relevant icons alongside your content for visual appeal. Lastly, be sure to cover every minute detail of your launch process, from pre-launch activities to the post-launch phase, to ensure the success of your launch.

2. What are the essential elements of a product launch presentation?

A product launch presentation should encompass various features to be effective. Start by introducing your new product to the market and give an overview of its unique selling points and benefits. Use the product overview to explain how your product development process has led to this point. Your presentation ppt should also include a product launch timeline, roadmap, illustrating the stages involved in the launch. Don't forget to discuss your product launch plan, including your product launch marketing plan and how you'll use coordinated marketing and relationship marketing to engage with your target market and new customers. Lastly, ensure your presentation is editable, allowing you to make changes as needed.

Here is a comprehensive guide on product development plan presentation .

3. How can I make my product launch presentation stand out?

To make your product launch presentation stand out, consider using a powerpoint template or Google Slides template that offers a visually appealing design. Incorporate presentation ideas that capture the essence of your product and engage your audience. Make your slides visually appealing by adding relevant icons to emphasize key points. Ensure your pitch deck is clear and concise, focusing on the key message you want to convey. Additionally, address any potential concerns your audience may have and demonstrate how your product addresses them. This will help you create an excellent product launch that captures attention.

4. What role does a product manager play in the product launch presentation?

A product manager plays a crucial role in the launch process and the success of your launch. They are responsible for planning to launch the product, which involves developing the launch plan and product launch strategy. The product manager works closely with the marketing team to create a product launch marketing plan and ensures that all marketing efforts are aligned with the product's goals. They also oversee the product's life cycle, from concept to post-launch evaluation. In the presentation, the product manager should highlight their involvement in the launch and their dedication to delivering the best product launch possible.

5. How can I create an effective product launch presentation on a tight schedule?

When you need to launch a new product quickly, having an editable and customizable presentation template at your disposal can be a lifesaver. Start by using the new product launch powerpoint templates or Google Slides templates that are readily available. These templates are designed to help you create an effective presentation without starting from scratch. Focus on the most critical elements of your launch plan and product launch strategy to streamline the process. Ensure that your presentation covers all the slides you need to convey your message succinctly. Additionally, make use of your email lists and various features of your template to reach your target market effectively, even when time is limited. Remember, having a well-structured presentation can help you win the product launch even on a tight schedule.

Create your product launch presentation with Prezent

Prezent revolutionizes the creation of product launch presentations by incorporating audience preferences, powerful storytelling, and brand-approved designs into its platform. With over 35,000 slides and numerous storylines, it provides a wealth of resources for crafting engaging content. Prezent streamlines collaboration with real-time sharing, ensuring that your team can work seamlessly together.

Furthermore, it guarantees 100% compliance, a crucial aspect for regulated industries, and efficient document management. You can also personalize presentations for various stakeholders and take advantage of their overnight presentation service for tight deadlines. Ultimately, Prezent empowers your team to deliver persuasive, on-brand presentations efficiently and cost-effectively.

Ready to make your product launch presentations truly memorable?

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How to Create a Winning Product Launch Presentation

During Steve Job's flawless demonstration at MacWorld 2007, he made a fantastic presentation for the iPhone which will "change the world." 

The demo had a massive effect on the smartphone world. 

In actuality, it introduced people to the universe of multi-touch, in-built cameras, call merging, cross-device media syncing, and, most notably, something magnificent that fits perfectly in your hands.

Each year, a breakthrough technology emerges that influences the vision for the future. Innovation will continue to provide us with more portable and reliable solutions that we can acclimate into our everyday needs. 

And, by bringing such products to the global market through a presentation, business owners and tech titans have transformed the industry demographic and also customer psychology.

What genuinely distinguishes such product launch introductions is that these coerce us to think. They convince us about the existence of a certain kind of authority. 

They force us to think further than our human limitations. Whether we stream them for entertainment or to be amazed, we gain knowledge about something new and can apply what we've learned in our everyday lives.

Well, after building on these inspirational presentations, in this article, we will list down our eight best tips on how to design a winning product launch PPT.

8 genius tips on how to design a killer product launch presentation

Here is our run-down of the best strategies to come up with a result-oriented and powerful product launch presentation.

• Start with a product demand analysis

A product demand analysis attempts to provide a precise estimation of your item's future revenue. 

It's a method of determining how competitive pressure, seasonal changes, and other significant events influence the selling of a specific product.

Product demand data from this demand analysis example , for instance, can be analyzed at any time – even for goods which aren't yet on the market. 

Requirements can be estimated based on social changes, technical advances, and ecological factors, in addition to previous sales.

Sure, there are several factors involved, and no one can tell the future down to your last food product sold. However, forecasting product demand is critical to developing a future-proof product. 

Once you are sure of your offering and that you will introduce it to the market, you can start with your product launch efforts.

• Highlight your product’s key message

Your presentation design is important and special emphasis should be given on the introductory slides. But what to include here?

Well, now that you have decided on your product, you should pinpoint its primary value offering. After all, every product serves a function and addresses a business problem. 

It's critical for each item to provide ways in which individuals will be using or purchasing it, whether it be to render a certain method simpler or to help focus on saving time on anything.

Even so, it is absolutely vital to be effective in communicating that intent - its message - to your customers so as to notify them regarding the product's presence and encourage people to buy it.

This can be accomplished via coordinated marketing initiatives and a premium, effective product launch presentation .

You can include the following items in it:

• What exactly is your objective?
• How are you going to do it?
• Why are you going to do it?

Preferably, you ought to be able to easily respond to these questions and clarify the answers to others.

Overall, devoting either one or two of your initial slides in your demonstration to convey your product's central message is critical, which is the reason why a product launch presentation serves as such an essential element of the success of your launch.

• Share your product’s primary features and benefits

Once your audience is informed about your core message, it becomes equally crucial to talk about the aspects and benefits of your product.

Include questions such as:

• How will the product function?
• What sets it apart from the competition?

Answers to these questions would therefore guarantee that your launch is as effective as possible as well as generates a hype around it.

If an item is completely distinct from its direct rivals, it is referred to as having a USP aka unique selling point.

You shouldn't have to go into great detail about your product's advantages and functions - a presentation ought to be clear and concise - but enumerating the most important ones is critical.

To summarize, providing a product outline and explaining what it's really about is indeed an essential component of any flawless product launch presentation and must not be overlooked.

• Communicate with your clients

Hardly anything beats a close relationship between a firm and its customers.

A strong product launch presentation may not be the only method of achieving this, however it is a fine place to begin.

You develop a connection with prospective consumers by communicating with them and demonstrating why your commodity is essential or how it will make their job easier.

This is also referred to as the relationship marketing strategy; a form of marketing which concentrates specifically on fostering customers ’ loyalty.

This strategy should preferably be incorporated in your product launch business plan, as it will play a critical role in your company's market success, given that satisfied consumers generate 51% more profits than disconnected clients.

Overall, a great product launch presentation must illustrate your customers' requirements and describe how your item will address them, allowing you to establish an instant connection with the audience.

• Help combat potential issues

It's normal for prospective customers to raise issues or doubts when you introduce a fresh item into the marketplace that they aren't familiar with until now.

While promotional strategies like social media marketing can notify them about the perks and abilities of the commodity, a display can pretty much describe how it functions and whether they should buy it.

Furthermore, the launch blueprint, pricing, and overall product launch strategy could all be clarified in a presentation, creating clarity prior to the launch.

This will eliminate apprehensions and uncertainty during the takeoff and post-launch stages, as everyone will be knowledgeable about everything. So, you will be able to stay focused on implementing your plan.

• Define your target audience in your slides

Once you've explained what your product's key message is, what are its benefits and features, and how it will address potential concerns, it's time to tell people who it's intended for.

• To put it another way, who is your intended audience?
• Who will benefit the most from the product?

Such inquiries are critical for both your teammates and prospective customers.

This phase can actually be separated into two sections: your target demographic in figures and your perfect customer personalities.

During the first scenario, how large do you predict the market size to be? This will ascertain if there is sufficient support for whatever you have to offer.

As in your second instance, you can go into great detail about your intended audience and who the target customers are.

For instance, to which genders would your item appeal? What about age groups, geographic regions, and behaviors?

All of those above points should be considered. Devote a pair of Google or PowerPoint slides or design a pitch deck template to showcase the same.

• Describe your launch schedule

Your product launch timeframe is an important component of the launch procedure, and we highly recommend embedding this in the presentation as well.

This will assist all interested parties in understanding when the release will occur, and what measures will be implemented before, during, and afterwards.

To put it in perspective, when you decide on a launch window, you can generate a roadmap outlining the activities that will be completed to guarantee a seamless and successful launch.

Establishing a strategy, creating email lists, producing referral programmes, defining objectives, revealing the launch date, and assessing performance are all important steps to take.

• Promote your launch via social media, email, or press

How you plan to advertise your new product is indeed an essential part of its launch.

It can be important in deciding the success element of your release, as the more customers who know about that now, the better.

What we suggest is providing an overall view of your complete product launch business plan as well as the methods you'll use to bring in new customers.

Consider the following factors:

• Content from social media platforms such as Facebook, Linkedin, and Instagram, among others.
• Email marketing campaigns for blog content – (Here’s how to find the best email templates to launch your new product )
• Publications in the press
• Paid adverts, as well as other activities, can be used to advertise your product release.

As a final word, remember to keep your presentation interesting. Use different styles to present your creative ideas to your board of directors, prospective customers, and coworkers. 

The days of displaying various features solely with circles and line segments are long gone. Make use of imaginative contours and organize them in an order you desire. Place relevant icons alongside the text to make your slides more interesting.

Overall, there are numerous presentation ideas available, but the eight steps we just discussed are critical to any successful product launch presentation.

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Product Launch Presentation

Table of contents, what is a product launch presentation, what’s the purpose of a product launch presentation, how to create the best product launch presentation in 4 simple steps, download our free product launch presentation template (in google slides format), product launch presentation: steps to create & free template.

Launching a new product is a multi-dimensional process that consists of many aspects.

One of those is the product presentation , which you’ll have to create and present both in-house as well as to the public.

If you’re unsure how to get started with one, no need to worry!

In the following guide, we’re going to talk about:

• What a product launch presentation is
• What the purpose of a presentation is when it comes to launching a product
• What the most important steps are when creating a product launch presentation

Plus, we’ll share with you our free product launch presentation template towards the end, so stay tuned.

Without further ado, let’s get started.

A product launch presentation is the summary of all key elements that your new product launch consists of that gets presented to various stakeholders and the public. 

Think of it as an overview of your entire launch plan that'll help people understand what it’s all about in a few simple slides.

To be precise, a product launch presentation should include the following:

• Your new product
• The roadmap - pre-launch /launch/post-launch
• The marketing strategy
• Important objectives

And anything else you consider to be a vital part of your launch process.

You can obviously dive deeper into each part and also feature metrics, charts, pain points, and infographics.

It’s important to remember, however, that this is like a pitch deck so it has to be concise and to the point, since it has a certain purpose.

Let’s see exactly what that is.

In this part of our guide, we’re going to discuss the purpose of a product launch presentation by having a closer look at the reasons why it’s such an important part of any product launch strategy .

This presentation can offer a great variety of benefits and we’ll try to cover the most prominent ones to help you understand why you need one and the reasons why we strongly suggest creating one for your upcoming launch.

Let’s have a look at those reasons.

Reason #1: It delivers your product’s key message

all products have a purpose and solve a problem.

Whether it’s to make a certain process easier for users or help save time on something, it’s vital for every product to have a reason why people will use or buy it.

However, it’s equally important to be able to communicate that purpose - its message - to your target audience effectively, in order to inform them about the product’s existence and incentivize them to purchase it.

This can be done both through coordinated marketing efforts and with the help of a high-quality product launch presentation .

Things you can include in it are:

• What 's your mission?
• How will you achieve it?
• Why will you do it?

Ideally, you should be able to answer those questions with ease and make them clear to people.

Just to give you an example, the following slide is a reproduction of Airbnb’s original product presentation.

Image Source: Slideshare

As you can see, its message is clearly outlined and easy for someone to understand.

Overall, dedicating one or two slides in your presentation to deliver your product’s key message is essential and one of the reasons why a product launch presentation is so important for a successful launch.

Let’s head over to the next reason.

Reason #2: It discusses your product’s advantages and characteristics

Now that your audience is aware of your key message, it’s equally important to communicate your product’s elements and advantages .

Include questions like:

• How does the product work?
• How is it different from your competition?

Answering these should make your launch as successful as possible and create a buzz around it.

Author’s Note: If a product is one of a kind and different from its closest competitors, its main advantage is also known as its USP, or unique selling point.

You don’t have to dive deep into your product’s characteristics and benefits - a presentation should be concise and to the point - but listing the most prominent ones is of vital importance.

For instance, here’s a slide from Uber’s first presentation.

As you can see, the benefits a user gets compared to the competition - cabs and other car services - are simple and clear for users to understand.

To sum up, giving a product overview and covering what it’s all about is an integral part of any perfect product launch presentation and shouldn’t be avoided.

Let’s continue.

Reason #3: It allows you to connect with your customers

Nothing beats a strong connection between a business and its customers.

A successful product launch presentation is certainly not the only way to achieve this, but it sure is a great place to start.

By interacting with potential customers and showcasing why your product is important and how it’ll make their lives easier, you establish a relationship right from the very beginning.

This is also known as relationship marketing ; a type of marketing that focuses specifically on building customer loyalty .

This tactic should ideally be integrated into your product launch marketing plan , since it’ll play a key part in your product’s success in the market, considering that engaged customers bring in 51% higher revenue than disengaged ones.

All in all, a good product launch presentation should highlight your customer’s needs and explain how your product will resolve them , thus creating an immediate connection with your audience.

Moving on to the next reason.

Reason #4: It combats potential concerns

When introducing a new product to the market that your potential customers aren’t yet familiar with, it’s only natural for them to have questions and concerns.

While marketing efforts such as social media campaigns can inform them about the product’s benefits and capabilities, with a presentation you can explain exactly how it works and why they should purchase it.

What’s more, things like the launch roadmap, pricing, and the general product launch plan can all be explained in a presentation, thus making everything clear even before the launch takes place.

This will avoid potential concerns and confusion during the launch and post-launch phases, since people will be aware of everything and you can focus on executing your plan.

Makes sense, right?

Look at the following slide from Mint’s pre-launch presentation, when the personal financial management company was still a startup idea.

What is shown above is the value a user will get from using the product, compared to other alternatives; this immediately answers any potential concerns about the benefits of Mint.

This makes it clear that one of the purposes of a product launch presentation is answering questions and addressing concerns.

Now, if you’re wondering how you’ll make an awesome presentation yourself for an upcoming launch, we’ve got you covered.

In this part of our guide, we’re going to show you the steps for creating a high-quality product launch presentation.

No matter whether you prefer Google Slides or PowerPoint presentations, the following steps will help you through the process.

Let’s get started.

Step #1: Describe your product

Since we’re talking about a presentation for your upcoming product launch, it only makes sense that we begin with an overview of your product .

After all - as we said earlier - this is about something that's new to the market, so you need to describe things like:

• How it works
• Why it exists

So that your audience can understand what it’s all about and whether it’s a good fit for them.

Going back to the first example we used from Airbnb’s pre-launch presentation, we can see that one of the slides is dedicated to briefly explaining how the product works in three steps.

Try not to get into minute detail that'll make your slides tiring; instead, cover the most important elements that are worth pointing out.

You can think of it as your product's introduction to the market.

Author’s Tip: Try to keep consistency between all slides by using the same colors, fonts, and slide designs.

Let’s move on to the next step.

Step #2: Specify your target market

Now that you’ve covered what your product is all about, it’s time to explain who it’s for.

In other words, what is your target audience?

Who will get the most use out of the product?

Such questions are important both for your team members and your potential customers.

You can actually break this step into two main parts; one is your target market in numbers and the other is your ideal customer using personas .

In the first case, how big is your estimated market? 

This will determine whether there’s enough demand for what you offer.

We’ll once again use Airbnb’s presentation as an example.

You can see the market size has been presented in the number of trips booked, the serviceable available market, and the estimated market share.

Something similar can be done in your own presentation, but for your own market.

In the second case, you can describe your target audience in detail and who your ideal customers are.

For example, which genders will your product appeal to? How about the age range, geographical locations, and behaviors?

These are all things you should think about and dedicate a couple of Google or PPT slides to.

Let’s move forward.

Step #3: Explain your launch timeline

The product launch timeline is an integral part of your launch process and we strongly advise including it in your presentation, too.

This will help all stakeholders understand when the launch will take place, as well as what actions will be taken prior, during, and after it.

Just to give you an idea, when you set a launch date you can create a roadmap with the tasks that’ll be done in order to ensure a smooth and effective launch.

Setting up a strategy, building email lists, creating referral programs , setting objectives, announcing the launch, and measuring results are some of the essential actions that need to be taken care of.

To sum up, a timeline also helps you to organize everything in time and your audience will know when to expect your new product to be released.

Author’s Tip: As a product manager or anyone else involved in the launch, it’s natural to know everything about the process, but it’s vital that you make things clear to everyone else, too.

Let’s continue to the fourth step we have for you.

Step #4: How you’ll promote the launch

An important part of any product launch is how you’re going to promote it .

This can play a key role in determining the success of your launch, since the more people learn about it, the better.

What we recommend doing is giving an overview of your entire product launch marketing plan and the ways by which you’ll acquire new customers.

Take into account things like:

• Social media content, e.g. Facebook, Linkedin, Instagram, etc.
• Blog content
• Email campaigns
• Press releases
• Paid advertising

Along with other actions you can take to promote your product launch.

All in all, there are many presentation ideas you can come up with, but adding the four steps we just covered are vital to any good product launch presentation.

It’s now time to save you some time by showing you how to download our presentation and adjust it to your needs for your upcoming launch. 

As promised, in this last section of our guide we’re going to share with you our free product launch presentation template .

Although it’s in Google Slides format, you can always turn it into a Microsoft PowerPoint template or whatever suits you best.

Our template begins with a cover slide where you have to add your product’s name and a title.

It’s purpose is solely to inform your audience what the presentation is all about, so remember to keep it brief and simple.

Author’s Note: What we’re sharing is a template. You can always add images and backgrounds of your choice to make the slides more visually appealing.

Let’s continue to the next slide.

After that, you can use the table of contents to explain what’s about to follow.

This will keep your audience informed and engaged.

Moving on to the next part, we strongly suggest giving some context as to who you and your team are , plus what each of you do.

You can even add photos of every team member to make the presentation more personalized.

It’s now time to give an overview of your product , meaning that you briefly have to explain what it is and how it works.

You can always go back to the first step of our guide for more information on this part.

You should also talk about your product’s purpose along with a photo of it so people know exactly what it looks like.

Alternatively, you can add a graphic showing its characteristics.

It’s now time to describe your target market , by specifying who your target audience is.

Also include the overall state of your market :

This means you need to cover things like:

• The estimated market value
• How many competitors there are
• The estimated market size

You can add graphs and pie charts that'll make things clearer and easy to understand.

Moving on to the next part, it’s time for your product launch timeline .

You can start by announcing the official product launch date and what actions will be taken up to then, as well as during and after the launch in the next two slides.

Now, it’s important to outline the marketing strategy that'll promote your product launch.

This means briefly listing your marketing efforts that’ll make the launch reaches as many people as possible.

Before you end the presentation, it’s a good idea to also cover your objectives .

What are you planning to achieve in terms of total signups, purchases, or whatever else your target KPI is? 

If you’re planning on setting different objectives based on certain dates, you can add a chart to make things more visually appealing, as always.

You can then wrap things up with a few words and your new product presentation is done!

Keep in mind that what we’re sharing is solely a template, so it’s up to you to customize and personalize it based on your own needs and preferences.

Let’s wrap up and close with some final words.

Before You Go

There you have it.

That was our full guide on the importance of product launch presentations , as well as how to create your own.

We hope that you gained some new knowledge and that we helped you out with an important step of any product launch, by offering our free product launch presentation template.

Lastly, if you feel like you need some extra help in keeping track of everything that needs to be done, don’t hesitate to use our product launch checklist.

Thanks for reading!

Written by:

Nikitas Filosofof

Nik has launched products in many industries for himself and clients. He's responsible for growth at Viral Loops, and he has worked in marketing since he was 17. Passionate about applying psychology to marketing. Favorite number: 42. Let's connect on LinkedIn

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Your users refer other businesses, and both sides get rewarded when the referred business upgrades to a paid plan. (With conversion tracking)

Create a referral waiting list before you launch to get early adopters and market validation.

The more successful referrals your users make, the better rewards they unlock. (With conversion tracking)

People sign up and refer friends to win a free ticket. If they don't win, they get early access to the pre-sale.

People join the waiting list, refer their friends to climb the queue and get early access to the tickets or the event.

A referral giveaway with a social element—people see a leaderboard of who's winning the giveaway.

Create an in-email referral program to reward your newsletter readers for inviting more subscribers.

Your existing audience refers their friends to increase their chances of winning a prize.

Find early community members with a referral waitlist where people refer friends to climb the queue and get exclusive access.

People get early access to your product when they reach the top of the waiting list by referring friends.

Your users referer their friends, and both sides get rewarded when the friend makes a purchase.

Set milestones with a tiered referral system, offering better prizes as they reach each milestone.

Create an ongoing referral program using our Shopify App to reward your customers for referring friends.

New and existing customers refer friends to increase their chances of winning a prize.

Create a referral waiting list for your upcoming store to collect email addresses.

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How to Create a Winning Product Launch Presentation

Your brand has come up with a new product. You have to launch it now. You and your team are feeling all the jitters. After all, product launch is one of the most crucial stages of a product launch. Some might say it is the “make or break” stage. 

Well, a product launch presentation could ease the nerves for you. A product launch presentation helps you deliver your product message and connect with the audience in an easy manner. But only a great product launch presentation can do that. And that is what we’re helping you with today.

In this article, we’ll tell you:

• What exactly classifies as a product launch presentation
• The purpose of a presentation for product launch 
• Ingredients of an excellent product launch presentation
• Steps to creating a winning presentation for product launch
• Other tips for a presentation for product launch

What is a Product Launch Presentation?

A product launch presentation is exactly what it sounds like. A presentation for product launch is the one that aims to summarize the key elements of your new product. This presentation is usually made for a large number of stakeholders who need to understand your new product.

For example, Apple launches new iPhone models and models for other devices every year in their yearly Apple event. If they design presentations for this yearly product launch event—it will be a product launch presentation. 

A product launch presentation has many different ingredients (which we’ll talk about later) but the most important are:

• Product overview
• Key features
• User benefits

And that’s it. That is what your presentation for the product is all about. Now let’s see what this presentation does. 

What does a Product Launch Presentation do?

A product launch presentation serves different purposes. Your competitors will have the same product as you, but they may not have a presentation like yours. Let’s see what all a presentation for product launch does for your brand:

• Aligns employees and stakeholders towards key features of your product

Both your employees and the stakeholders must know what your product is, what it does and how it could be helpful in society. A product launch presentation helps explain the in and outs of your presentation. By creating a presentation for product launch you don’t have to explain your product to different people at different times.

• Explains why your customers need your product

Before a customer buys your product, they must understand why they need it. A product launch presentation helps you do exactly that. Your presentation for product launch must include a “user benefits” section that will help your customers understand the kind of benefits they will derive out of your product. By explaining the benefits of your product, you’re also able to establish a connection with your customers.

• It addresses potential issues

It makes sense that when you launch a new product on the market that your prospective clients are unfamiliar with, they would have queries and worries.

While marketing initiatives like social media campaigns can tell people about the advantages and capabilities of the product, with a presentation you can precisely describe how it functions and convince them to buy it.

Furthermore, a presentation can clarify things like the launch roadmap, pricing, and the overall product launch plan , making everything evident even before the launch really happens. This will ensure that no worries or misunderstandings arise throughout the launch and post-launch stages because everyone will be informed and you can concentrate on carrying out your strategy.

• Creates a conversation about your product

If not make sales, a presentation for product launch will definitely help in creating a conversation about your product. Especially if you keep the stage open for questions once your presentation has ended. They offer a simple way for your audience to speak with you directly and guarantee that all inquiries are addressed. This may not be the case when a product is launched without a product launch presentation. 

Ingredients of an Excellent Presentation for Product Launch

Below is a list of five elements that make your product launch presentation hit the nail. Check them out:

• Demonstration of the product 

Speaking about the product without taking the time to learn more about it is not the greatest method to provide an accurate impression that will compel people to purchase it. Many people learn best through touch or imagery because they are kinesthetic or visual learners. 

However, individuals who read or listen to product specifics are just as vital for consuming information. Even if a person spends the entire evening talking about their product, the best effects won't be realized unless they give people a chance to use it personally. Consider this: Would a couch be purchased without being sat on?

• Entertainment of the audience  

Entertainment is the key element of a fantastic product presentation. It's not unexpected because when deciding whether to buy a new commodity or service, individuals are more likely to be moved by an emotional narrative than by a good one. 

Buyers need to be aware that training programs and new employment chances are being sold alongside lamps and other home comforts. If you want your presentation to be successful enough, give the audience an experience they'll remember. The target market must identify the product with pleasant feelings in their minds.

Your product launch presentation must have a proper structure that it follows. For example, some really good product launch presentations portray their product in the form of storytelling. The before-after-bridge technique is great for storytelling. 

According to this technique, you show your customers a world with the current problem. Then you show them what would happen if this problem did not exist. Then you include your product and show them how it is the bridge between the before and the after.

Including such techniques to form the structure of your presentation will ensure that your presentation flows smoothly and the viewers do not get distracted too easily. 

• A clear message

Each presentation for product launch has a clear message which is to be conveyed to the audience. In some cases, it could be making sales of the product. In other cases it could include raising awareness about the new product you’re launching. 

Consider well-known businesses like Apple, Coke, Microsoft, and General Motors. Because they all firmly believe in their products and are able to adapt them in response to client feedback, they all produce breath-taking product launch events. Consider what works best from each one and pay attention to how they highlight the product.

• Master showmanship, delivery matters

You could have the best presentation in the world but if it is not delivered properly, there isn’t much impact that your product launch presentation can create. The secret to a great presentation is understanding which information is more significant to the target audience. Even while one may spend the entire evening discussing a new fitness tracker's design and beauty, the majority of the audience may be more interested in the device's features than its features themselves.

7 simple steps to create a winning product launch presentation

Here are seven simple steps to create a winning presentation for product launch.

#1 Define your goals

Before you start creating a presentation, the first step is to define your goals with the product and the presentation. You must understand why you’re launching the product that you are launching. Along with this, you should also know what you want out of the presentation. This includes having a clear idea of what action your stakeholders may take after viewing your presentation. 

For example, the goal of your presentation may be to get users to buy your products as soon as they view the presentation. In that case, your product launch presentation will need to focus more on your product USP and user benefits.

#2 Create an outline

Before you start designing the presentation for product launch, you must create an outline. An outline is something that gives you a rough idea about what the final presentation will look like. There are always a number of important items to mention during presentations. Making an outline will assist you make sure nothing gets missed.

Choose the topics you want to discuss and the order in which you want to present them first. You can keep this outline in your presentation too to let the audience see it in a separate slide. This will help them know what to anticipate and make your message more enlightening.

#3 Define your target market

Once the outline has been created, the next step is deciding which target market is going to view the presentation. This important information needs to be obtained because your product launch presentation will be designed based on who all will view it. 

This stage can actually be divided into two primary parts: identifying your target market's size and creating personas for your ideal customers. What is your anticipated market size in the first scenario? This will demonstrate whether there is a sufficient market for what you have to offer.

In the second scenario, you can elaborate on your target market and your ideal clients. Which genders, for instance, would your product appeal to? What about the age range, the places, and the behaviors? You should give each of these considerations some thought and space on a few Google or PowerPoint slides.

#4 Describe your product

Since it is a presentation for product launch, you will need to start describing your product now. We’d advise describing your product in at least 3-4 slides. This way more of your presentation will focus on your product. You will need to describe things like:

• What is your product
• The features and benefits of your product
• The pricing of your product

By giving such information your audience will know if your product is a suitable fit for them.

You can use a step-by-step approach to describe how your product works. Whereas you can use bullets to describe the features of your product.

#5 Pick the right tool

It takes art to present your products or services. To be effective, you need to combine a variety of visually appealing presentations with an engaging delivery.

Long hours of planning, strategy, design, and organization may be necessary to accomplish this. You would need to create an outline, prepare your slide notes, find and use royalty-free images, and design your slides using them.

Pretty tiresome, I suppose. Tools and templates are useful for facilitating and speeding up work. Using templates speeds up the process of creating captivating and effective product presentation slides. They also offer guidance on how to maintain the organization and impact of your material. The majority of tools have fairly few functionality and a small amount of customizability. Visme is an exception to this, though.

# 6 Add graphics and visuals to your presentation

Think of the last time you viewed a presentation that had no visuals. You probably don’t. Because these presentations are very boring and you forget about them instantly. Most likely, you slept off during the presentation. Other people feel the same way about awful slide slideshows as you do.

There has never been more demand for innovative and captivating visual content. Consequently, you want amazing product presentation designs if you want to get the attention of the audience.

A survey found that 65% of adults learn best visually. The odds are in your favor if you use eye-catching pictures in your presentations. Do not use cartoonish or pixelated graphics. Avoid generic stock images, watermarked or copyrighted images, and avoid using copyrighted images. Instead, find high-quality images that will improve your presentation.

#7 Obtain feedback from your team and run it by them.

Running the presentation draft by your team will bring feedback for your product launch presentation. When different minds are put on a task more creativity and ideas will flow. 

Even if you're a skilled editor, getting a second set of eyes to review your presentation can help you make it better. Let's get to it. Your mind might automatically fill in the blanks with what you intended to say as you edited your presentation. However, other editors could easily point out mistakes or locations where you aren't clearly conveying your ideas.

And that’s it! With all edits, your winning presentation for product launch is ready! Now, take a look at some great examples of a presentation for product launch for inspiration to design your own!

Apple and their launch of Macbook Air

This video about Steve Jobs presenting their Macbook Air presentation for its product launch is the perfect example of how it should be done! Something is in the air. Steve Jobs opened his remarks at MacWorld 2008 with this. This short line immediately got everyone's attention because it alluded to the Macbook Air.

When you watch this video you’ll observe how each slide contains competitor analysis and features of the product. The storytelling and narration used by Steve Jobs is also commendable in this presentation.

Macworld San Francisco 2008-The MacBook Air Intro (Pt. 1)

Other Product Launch Presentation Tips

• Maintain a single slide theme; make your slides consistent with your brand's rules. It's an effective technique to advance the branding of your business.
• Don't cram your slides with too much material. Don't clutter up your PowerPoint with walls of text; keep it simple and orderly. You can try the 10/20/30 rule, which states that a presentation should have a minimum font size of 30 and a maximum of 10 slides.
• Be aware of your delivery and style — Your mannerisms, demeanor, and tone of voice all matter a lot. Tim Cook and Steve Jobs each have their own stage presence, but they both did a fantastic job showcasing the latest Apple products. Be unique since everyone else has been taken.

Let Us Take Over

You’re all set to start creating a winning presentation for product launch, but there’s one problem. The lack of time and creativity. You may not have the time nor the creativity that is needed to create these presentations—but we do! We at INK PPT have the best designers that are experts in creating product launch presentations that’ll win hearts. Let us take over and take this burden off your shoulders.

Discover how we can create magic in your communication

About the Author

Abhijeet Kumar - Crafting Motion Magic

I'm not your typical creative; I'm an avid thinker and ideator who seeks out adventurous experiences and thrives on great challenges. My passion for bringing characters to life through motion results in captivating aesthetics and enthralling storytelling.

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Product Launch Presentation: The Ultimate Guide

Presentation Design product launch ppt product launch presentation

A product launch presentation is a big deal for any company. It's their chance to show off what's new and get people excited. This presentation isn't only about showing the audience something new. It's also about telling a story that grabs their attention. It's the result of lots of hard work and creativity, aiming to leave a strong impression. Using the best product presentation methods, companies want to connect with their audience and make sure the message sticks. How well they do this can affect how the new product does in the market, showing why it's so crucial to get it right.

When you're putting together a product launch, it's about more than just the cool new product. You need a good plan and a solid understanding of marketing. Tools like new product presentation PPTs can help get your point across, making sure people get why your product is awesome. The main goal is to have a successful product launch that gets your audience excited and on board. In this article, we're going to dig into how to make a great product launch presentation. We'll give you tips and show you examples to help you make your next big reveal a hit.

What is a Product Launch Presentation?

A product launch presentation is a special event where a company shows off its new product to the world. It's a big deal because it's the first time everyone gets to see what's been in the works. In a product launch presentation, the goal is to make the audience, or target audience, understand and get excited about the new item. Companies often use a product launch ppt to organize their information. They also use a product presentation template to ensure they cover all key points. In the best product presentation, the team will explain how their product stands out and why people should care about it. They'll share details about the product, often using visuals and stories to connect with the audience. Plus, they'll tie it into their marketing plan for a new product launch, showing how the product fits into the bigger picture. A great product launch presentation gets everyone, from customers to partners, excited about what's coming. It's a key step in making the new product a success.

Why do Companies Need Product Launch Presentations?

A product launch presentation is an essential step for companies to introduce their new products to the market. This presentation is more than just a formal announcement; it's a strategic tool that plays a vital role in the success of the product. Through a well-planned presentation, companies can communicate their product's value, connect with their audience, and address any potential concerns. Let's explore four key reasons why companies need to invest time and effort into creating an impactful product launch presentation.

Reason #1: It Conveys Your Product's Main Message

A product launch presentation is crucial because it communicates the main message of your product. This is where you make your product stand out by highlighting what's new and exciting about it. Using a product launch ppt can help structure this message the right way. It's your chance to tell your audience why your product matters and how it can make a difference in their lives or businesses.

Reason #2: It Highlights Your Product's Benefits and Features

In a product launch presentation, companies can dig into what's great about their product and what makes it different. This is the moment to showcase your product and explain what sets it apart from competitors. They aim to give the best product presentation that explains why their product is so good. This helps the audience see why they should care about it.

Reason #3: It Establishes a Connection with Your Audience

These presentations allow companies to build a relationship with their audience. It's not only about presenting a product; it's about creating a story that resonates with the viewers. By interacting directly with people during a product launch, companies can form a strong connection with their customers. This makes the launch better and more unforgettable.

Reason #4: It Addresses Possible Concerns

A product launch presentation is a great way for companies to tackle any questions or worries that people might have. It's like being one step ahead, ready to clear up any doubts and make sure everyone feels good about the product. When companies use a product launch timeline, they show they're organized and care about making customers happy. This helps build trust between the company and its customers, making them feel more connected to the brand and the product. In conclusion, a product launch presentation is an invaluable tool for companies looking to introduce a new product successfully. It's a platform to convey key messages, highlight benefits, connect with the audience, and address concerns. By crafting a thoughtful and engaging presentation, companies can significantly enhance the impact of their product launch, setting the stage for its success in the market.

Learning the Benefits of a Product Launch Presentation

A product launch presentation is a key step for companies to show off their new products. Here are ten benefits of having such a presentation:

1. Boosts Visibility

This presentation helps more people see the new product. It draws the attention of potential customers, investors, and the media, giving the product a strong start.

2. Engages the Audience

Companies can talk directly to their audience during the presentation. This engagement is key to getting people excited and interested in the product.

3. Delivers Key Messages

The presentation lets companies highlight what's special about their product. They can talk about its unique features and benefits, so the audience gets why the product is valuable.

4. Facilitates Immediate Feedback

Getting the product in front of people means companies can hear feedback right away. This input is super helpful for making quick tweaks and improvements.

5. Showcases Product Capabilities

It's a chance to show what the product can do. When people see the product in action, they can better understand how it could be useful for them.

6. Builds Brand Awareness

The presentation isn't only about the product. It also helps people remember the company's brand. Linking the product with the company's image strengthens brand awareness.

7. Creates Buzz

A great presentation can get people talking. This buzz is important for drawing in potential customers and can lead to strong initial sales.

8. Highlights the Product Launch Timeline

Talking about the timeline lets people know when the product will be available. This builds excitement and helps customers plan when they might buy it.

9. Supports Marketing Efforts

The presentation boosts other marketing activities. It provides clear and catchy information that can be shared in different ways and places.

10. Drives Sales

The main aim of the presentation is to increase sales. By clearly showing the product's value, companies can motivate the audience to buy, leading to a successful launch.

In conclusion, a product launch presentation offers many benefits, from getting more eyes on the product to boosting sales. With good planning and delivery, companies can ensure their new product makes a splash in the market.

How to Design The Perfect Product Launch Presentation

Creating the perfect product launch presentation is crucial for showcasing your new product effectively. Here's a guide to designing an engaging and informative presentation using nine essential slides :

Slide 1 - Product Overview

Start your product launch presentation with a clear overview. Introduce your product, what it does, and why it was created. This sets the stage and gives your audience a clear idea of what they're about to learn more about. This slide is your chance to make a strong first impression, so highlight the product's core value proposition.

Slide 2 - Product Features

Next, delve into the specific features of your product. Describe what makes your product unique and how these features benefit the user. Be clear and concise, using visuals or diagrams to enhance understanding. This is a crucial part of the best product presentation, as it helps the audience grasp what sets your product apart.

Slide 3 - Ideal Customer Profile

Describe who your product is for. Detail the ideal customer profile, including demographic, psychographic, and behavioral characteristics. This helps the audience understand who will benefit most from your product and how it meets their needs.

Slide 4 - Channel of Distribution

Explain how your product will reach your customers. Outline the distribution channels, whether it's online, in stores, or through partners. This gives insight into how you plan to make your product accessible to your target audience.

Slide 5 - Product Pricing

Discuss your pricing strategy. Explain how the price was determined and how it compares to similar products in the market. This slide should reassure your audience that your product offers value for its price.

Slide 6 - Core Marketing Deliverables

Outline the key components of your product launch strategy. Highlight the main marketing materials and campaigns that will support the launch. This shows how you plan to create buzz and attract customers.

Slide 7 - Advertising and Promotional Plan

Detail your advertising and promotion tactics. Explain how you will spread the word about your product and what kind of promotional activities you'll employ to engage potential customers.

Slide 8 - Product Packaging Strategy

Showcase your product's packaging and discuss its design choices. Explain how the packaging reflects your brand and appeals to your target audience. Good packaging can play a significant role in attracting customers.

Slide 9 - Launch Stages

Conclude with the stages of a product launch. Outline the product launch timeline, including key milestones and what will be achieved at each stage. This gives your audience a clear understanding of the product's journey to market and what to expect in the coming months.

By following this structure, your product launch ppt will comprehensively cover all the necessary information, making it a powerful tool in your product launch strategy.

Product Launch Presentation Examples that Rocked!

When it comes to crafting a winning product launch presentation, several companies have set exemplary standards, demonstrating effective strategies that resonate well with their target audiences. Here are a few standout examples internationally, as well from India:

Apple's product launch presentations are renowned for their simplicity and the ability to communicate complex ideas engagingly. They avoid technical jargon, opting instead for accessible language that everyone can understand. Their presentations are design-focused, emphasizing aesthetics and using storytelling to connect all aspects of the event.

Tesla's launch of the Roadster was a landmark event that placed renewable energy at the forefront, captivating tech enthusiasts. The presentation showcased Tesla's innovative approach to electric vehicles. It made a significant impact that even extended into space when they launched a Roadster aboard the Falcon Heavy spacecraft​​.

The Airbnb pitch deck is a classic example of an effective product launch strategy. It presented a clear problem-solution scenario, backed by data, to gain audience trust. This methodical and persuasive approach helped Airbnb significantly. They managed to secure a large investment and established a blueprint for presenting business models to investors​​.

Amazon Kindle Paperwhite

Amazon made a strong case for the Kindle Paperwhite, focusing on its new screen that makes reading easier. Jeff Bezos was great at explaining things, and helping everyone see why the Kindle Paperwhite is something they'd want to use.

Microsoft Windows 95

The Windows 95 launch was huge, drawing in lots of people. They called it the "people’s operating system, making a big splash with a product launch presentation that reached out to everyone.

Reliance Jio's 4G Launch

Reliance Jio's product launch presentation was a game-changer in the Indian telecom sector. The presentation highlighted the key elements of the new product. It also focused on the problem the product solves - high data costs, and limited access. It was clear, and engaging, and successfully communicated the product's appeal to a vast audience. Ultimately, it set the stage for one of the most successful product launches in India.

Tata Nano's Introduction

Tata Motors' product launch strategy made a splash with the Nano car. They created a presentation that was aimed at people who needed an affordable way to get around. The presentation focused on the car's affordability and compact design, ensuring that it resonated with the target audience, making it a memorable launch.

Flipkart's Big Billion Days Campaign

Flipkart's Big Billion Days wasn't a product launch in the traditional sense. Their campaign presentation, however, was a significant event that highlighted their sales strategy. The presentation showed all the exciting offers and discounts, excitingly.  In turn, this demonstrated an effective product launch presentation in the e-commerce space.

These presentations underscore the importance of a well-thought-out product launch plan, where the stages of a product launch are clearly defined and executed. A winning product launch presentation must captivate the audience, clearly explain the product's features and benefits, and underline the product's unique selling points. Indian companies have shown that with the right presentation ideas and execution, a product launch can significantly boost a product's market entry and success.

Product Launch Presentation: A Few Key Points to Remember

When you're putting together a product launch presentation, it's like telling the world an exciting story about your latest creation. This isn't just any story, though; it needs to grab your audience's attention, make them understand why they need your product, and get them excited about it. Here's how to make your presentation shine:

1. Illuminate and Engage

A product launch presentation is your spotlight moment to educate, engage, and spark excitement about what your company has developed. It's where you show off your brand and product, drawing the audience in with the promise of something new and beneficial.

2. Learn from Masters

Look up to giants like Apple and Tesla, who know how to throw a product launch that people remember. They don't just talk about what the product does; they make you feel like you can't live without it. Their best presentations are more than informative; they're inspirational.

3. Blueprint for Success

Start with a clear introduction that sets the stage. Then, like a detective unveiling a mystery, present the problem your product solves, followed by the solution, its benefits, and wrap up with a compelling call to action. This is the essence of a solid product launch strategy.

4. Best Practices to Embrace

• Deep Dive into Research: Know your market, competitors, and audience inside out.
• Spin a Yarn: Your presentation should tell a story, one that's as engaging as a page-turner.
• Spotlight on Benefits: Shine a light on how your product makes life better.
• Visuals are Vital: Use images, infographics, and videos to paint a vivid picture.
• Practice Makes Perfect: Rehearse your presentation to polish it to perfection.
• Dialogue, Not Monologue: Invite your audience in, and encourage interaction.
• Value Feedback: After the presentation, gather opinions to refine and improve.  

5. Pitfalls to Avoid

• Keep It Simple: Don't drown your audience in too much information.
• Design Matters: Your presentation's look is just as important as its content.
• Stay Grounded: Be honest about what your product can and cannot do.
• Pace Yourself: Deliver your presentation clearly and without rush.
• Action Plan: Make sure your audience knows what to do next.
• Track and Adjust: Use feedback and analytics to enhance future presentations.
• Patience Pays Off: Good things take time, so don't get discouraged if success isn't immediate.

By weaving these elements into your product launch ppt, you create not just a presentation, but an experience. One that aligns with the best product presentation standards, ensuring your company is launching a new product on the right foot. Remember, it's not just about what you're presenting, but how you present it that counts in an overall product launch.

Need an Amazing Product Launch Presentation? Call Deck Sherpa

A product launch presentation is more than an announcement. It's a strategic tool that can influence the market success of every product. It's an opportunity to showcase your product, highlight its appeal, and connect with your audience. Crafting a presentation that educates, engages, and excites your audience about your new product is crucial. It should convey the product's main message, emphasize its benefits, establish a connection with the audience, and address any potential concerns. The goal is to create the best product presentation that leaves a lasting impression and drives the product's success in the market.

If you're getting ready to launch a product and want a presentation that stands out, think about teaming up with Deck Sherpa. We're one of the top places in India for making great PowerPoint designs. We've worked with all sorts of companies for more than two decades, making product launch presentations as well as sales and financial ones that hit the mark and get results. We've utilized presentation design trends and understood presentation design properly in order to do so. Explore our portfolio to see our work and understand our approach. If you're aiming for a product launch presentation that stands out and delivers results, Deck Sherpa is here to help. Avail of our services and let us assist you in making your next product launch a triumph.

Call us on 1800 121 5955 (India) or email us at [email protected] to get more information. It you're more comfortable with messaging, send us one on WhatsApp and someone from the team will definitely get back to you.

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Product Launch Strategy Presentation Template

You have a new product idea, now what? A product launch presentation is used to help get your new product off the ground and into the hands of the consumers as seamlessly as possible. Teams can strategize how and when to launch their new product with the help of Beautiful.ai’s product launch presentation example.  

Our customizable template has everything you need for a product launch strategy presentation like timeline and budget details. A successful product launch presentation can help internal teams and partners— like investors— align on things like new product ideas, stages, and go to market strategies. 

Our product launch template can also help you:

• Share new product ideas with key stakeholders
• Create an actionable timeline for the launch
• Get investors or internal departments up to speed on the stages of the launch

Use our template to create an effective product launch presentation

A product launch presentation enables teams to work collaboratively on new product ideas and successfully bring it to the market in an effort to scale the business. That’s why our template includes everything you need to create effective product launch slides. Those slides include:

Pro tips to create your own product launch strategy presentation

As you use this template to craft your product launch presentation, keep these do’s and don’ts in mind:

A product launch doesn’t have to be a 20 slide deck sharing every step in the ideation process. When you’re pitching the new product, share only the most important details necessary for the launch.

Including a quote from the founder can help both internal and external partners understand the purpose of the new product better.

Charts, graphs, and images can condense a lot of data— like budget and market share— and present it in an appealing format.

What are the next steps for your product launch? When you’re creating your product launch strategy, make sure you include a launch plan timeline and any immediate deliverables.

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How to Build a Winning Product Launch Presentation

February 7, 2023 / Blog

Creating a compelling product launch presentation can contribute to the success of a new product. A well-crafted presentation can generate excitement and interest, leading to strong sales and positive word-of-mouth.

A product launch presentation’s goal is to educate and excite your target audience about the product, demonstrating its value and differentiators. Therefore, your presentation should communicate the product’s benefits, answer potential questions and objections, and persuade the audience to become customers.

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Essential preparation steps.

Before delivering a product launch presentation, it is necessary to plan and prepare.

Ensure the effectiveness of your product launch presentation through the following steps:

Know your audience

Knowing your audience will help you better understand their perspectives and expectations, allowing you to present your product in a way that resonates with them.

You need to understand the audience you will be presenting to. Consider critical factors such as their background, interests, and pain points.

Take the time to understand your audience to be able to tailor your presentation to meet their needs and address their concerns.

Research your competition

Understanding your competition is essential to positioning your product in the market and increasing your chances of a successful product launch.

Study what your competitors offer and their strengths and weaknesses. Then, find opportunities to differentiate and highlight your product from competitors .

Additionally, researching your competitors can help you identify any potential gaps in the market and find ways to fill them.

Define your Unique Selling Proposition (USP)

Your USP makes your product unique and sets it apart from the competition. It should be the central focus of your presentation.

Your USP should be clear, concise, and easy to understand, and it should accurately reflect what your product offers. Base it on product features, benefits, quality, value, or customer experience.

Highlight your USP to differentiate your product and show the audience why it is worth considering over similar products in the market.

Outline your key message and points

Determine the most important message you want to convey.

Your key message should be clear, concise, easy to understand, and accurately reflect your product’s value. In addition, to support your key message, create an outline that highlights your key points. 

The outline should be well-structured, logical, easy to follow, and cover all the essential information about your product. Moreover, as you outline your key points, consider using visual content to help communicate your message for a more engaging, memorable, and understandable presentation.

Rehearse your presentation

Practice makes perfect, and by rehearsing several times, you can refine your delivery, become more confident, and become more comfortable with the material.

When rehearsing, pay attention to timing, pacing, tone, body language, and audience engagement. Also, consider using a timer to ensure that your presentation fits within the allotted time and that you have enough time to cover all your key points.

By rehearsing your presentation , you can increase your confidence and reduce the risk of encountering unexpected problems during the actual product launch.

Creating a strong visual presentation

A strong visual presentation can enhance your product launch presentation and help you better engage your audience.

Here are some tips to help you create an effective visual presentation :

Use high-quality visual content

Incorporating high-quality visual content, such as images, graphics, and videos, into your product launch presentation is essential for making a lasting impression on your audience.

Make sure your visual content is relevant to your product and message. Moreover, they should also be of high quality, clear, visually appealing, and appropriately sized for your presentation.

Using high-quality visual content can help reinforce your brand identity and create a consistent look and feel throughout your presentation.

Keep your presentation simple

Keeping your product launch presentation simple is crucial for maintaining your audience’s attention and making your message clear. 

Overloading your slides with too many graphics or images can be distracting and confusing, detracting from your key message. Instead, focus on keeping your slides simple, clean, and uncluttered. Use minimal text and maximize the use of visual aids to help reinforce your key points. 

Additionally, consider using a consistent design theme throughout your presentation, which will help create a cohesive look and feel.

Make sure your slides are readable

If your audience struggles to read the text on your slides, they may lose interest or become confused.

Ensure that the text on your slides is clear, concise, and large enough to be easily readable. Consider using bullet points or short phrases instead of long paragraphs, which can be difficult to read and comprehend.

Additionally, make sure that the background and font colors are easy on the eyes and provide enough contrast for the text to be easily seen.

Hiring a presentation design agency

Creating a winning product launch presentation can be a complex and time-consuming task. Many businesses opt to hire a presentation design agency to help them achieve their goals.

Here are some of the benefits of hiring a presentation design agency:

Hiring a presentation design agency gives you access to a team of experts who specialize in creating visually appealing and impactful presentations.

With years of experience in the field, these professionals have a deep understanding of what works and what doesn’t. They can help you create a product launch presentation that effectively communicates your message and makes a lasting impression on your audience.

Professional quality

Design agencies have the latest design tools and techniques at their disposal. They can create visually appealing presentations that showcase the professional image of your brand.

Their expertise in creating impactful presentations that effectively communicate a message ensures that your product launch presentation leaves a lasting impression on your target audience.

Time-saving

By working with a presentation design agency, you can save time and focus on other important aspects of your product launch.

The agency will handle the creation of the presentation, freeing up your time and resources so you can focus on other areas of the launch. This can be especially beneficial if you have limited in-house design capabilities or are working on a tight timeline.

Customization

The agency’s team of experts will work with you to understand your brand, product, and target audience, and then create a presentation that is tailored specifically to your needs.

​​They will take into account your design preferences, marketing goals, and other key factors to create a presentation that is not only visually appealing but also effective in communicating your message and differentiating your product from the competition.

A winning product launch presentation requires careful planning and execution. By following the tips outlined in this guide, you increase your chances of making a lasting impression on your target audience and ensuring the success of your product.

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Product Launch Presentation Templates That Make an Impact

Free product intorduction presentation template to for a perfect go-to-market. Impress readers with interactive product launch side design beyond PPT or PDF.

Choose template by:

A business solution you can trust

What Makes Storydoc Better than PowerPoint or PDF?

With your same-old product introduction PowerPoint design, you’ll never stand out, let alone engage. Decision-makers and investors have seen beautiful new product launch PPTs and PDFs a thousand times before. Though pretty, they’re still static, dull, and hard to understand.

Storydoc’s interactive product launch slide design brings your content to life with animation, annotation, and narration that tell a story, not just present information.

What is the Goal of a Product Launch Presentation Template?

The goal of a product launch presentation template is to provide a structured and visually engaging framework that effectively introduces a new product to the market.

It aims to capture the audience's attention, convey key product features and benefits, and generate excitement and anticipation for the product's release.

What Makes a Good Product Launch Presentation Design?

• Clarity and Simplicity: Use clear, easy-to-understand visuals and text.
• Consistent Branding: Incorporate brand colors, logos, and styles.
• Engaging Visuals: Utilize high-quality images and graphics relevant to the product.
• Storytelling: Craft a narrative that connects the audience emotionally to the product.
• Interactivity: Include interactive elements like polls or Q&A sessions to engage the audience.
• Data Visualization: Present data and statistics through charts and infographics for easy comprehension.
• Contrast and Readability: Ensure text stands out against backgrounds for easy reading.
• Call to Action: End with a compelling call to action that prompts audience response.

Why Use a Storydoc Template Instead of Paying an Agency?

• Stroydocs are 2x more engaging than a typical agency-made product launch presentation
• Our templates cost a fraction of the price you pay an agency.
• With Storydoc you can produce content about 5x faster than using the legacy design approach.

What Should a Product Launch Presentation Template Include?

• Cover Slide: Introduce the product with a compelling image and title.
• Agenda: Outline the presentation's structure.
• Company Overview: Briefly introduce your company and its mission.
• Market Analysis: Present data on market trends and target audience.
• Product Overview: Detail the product’s features, benefits, and unique selling points.
• Competitive Analysis: Compare the product with competitors.
• Pricing and Availability: Provide pricing details and availability information.
• Customer Testimonials: Include real or hypothetical customer feedback.
• Marketing Strategy: Outline the marketing plan for the product.
• Closing Slide: Summarize key points and include a call to action.

What Are the Main Types of Product Launch Presentations?

• In-Person Presentations: Traditional, face-to-face product introductions.
• Webinars: Online presentations, often live, allowing for wider reach.
• Video Presentations: Pre-recorded presentations, ideal for sharing on multiple platforms.
• Interactive Demos: Presentations that include live demonstrations or interactive elements.

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Top 10 New Product Launch Presentation Templates with Examples and Samples

Tejas Prasanna

In 2007, Apple CEO Steve Jobs made a presentation for the iPhone at the Mac World event, showcasing how it would change the world. That game-changing product launch presentation changed lives, as it introduced to the masses to touch-screen interface devices with built-in cameras, cross-media synchronization, and many other features.

Presenting products at their launch events is a big deal. You need to create product launch presentations that are a win, for both your teams and the public. However, making that captivating presentation is also a big deal, and not everyone may be able to get it right.  Slide Team brings you a set of customizable Power Point Presentation Slides to help you with your product launches.

Also, while you're at it, don't forget to check out these product release templates here . For now, let’s look at some amazing product launch templates.

These slides are 100% editable and customizable and provide you the flexibility to edit information according to your requirements. You get structure and the capability to create bespoke presentations, in line with audience profile. 

Let’s explore these templates.

Template 1 - New product development process PowerPoint Presentation slides

Get well-acquainted with developing a new product, from generating an idea to commercializing the product with our handy template. The complete deck, in 65 slides, provides you all stages of the product development process. These may range from idea generation and screening to concept development and testing. It may also include your marketing strategies, business analysis, product development and testing, and commercialization. Use this template to also list down sources of idea generation, or getting right the concepts guiding the product. These may include customers, competitors, scientific research, dealers and representatives, management, or other sources. Other aspects of this template include SWOT analysis, market and consumer trends, the research and development process, PESTEL analysis, idea screening funnels, and more. All of these tools help you refine the concept for your product till you hit the sweet spot.

Download now!

Template 2  New product development PowerPoint Presentation slides

Use this PPT Template to outline the journey from product idea screening to product feasibility and review. With this slide, you can introduce a new product, explaining its benefits and the technologies used in depth to consumers. Market trends, such as size, growth capacity, and competition are also showcase. The slide also details the technicalities of the product, including the complexity, technical uncertainty, and gaps to bridge. It also outlines the profitability in terms of the returns you can expect, payback period, and cost. Use this template to showcase your expertise in analyzing your customers' buying habits and preferences, interests, and expectations.

Get it now!

Template 3 - Marketing Go to Market Roll Out Plan New Product Launch PowerPoint Presentation Slides

Get your product launch strategy straight with this PPT Template on your go-to-market rollout plan. The template has a plan with steps outlined for launching a new product. Use this presentation template to describe to consumers what your product is all about, and how it can help address their pain points. Showcase your product portfolio and nail that elevator pitch for your target customers. Use the pitch to describe the problem and how your product can help solve it.

Download today!

Template 4 Product Launch Go to Market Strategy PowerPoint Presentation Slides

Nail your product launch market strategy with this set of PowerPoint Presentation Slides. Let the word out by explaining to your target customers what you are trying to sell and how it can benefit them. Don't forget to mention the critical attributes of your product or what it does. Your business model and pricing is also showcased for customers to know who they are buying from. Analyze the markets thoroughly, finding answers to questions like what the product is about, who should adopt it, key people involved, and how, when, and where.

Get this slide now!

Template 5 New Product Launch Tactics PowerPoint Presentation Slide

Use this powerful PPT Template to introduce your product to your customers and make sound launch decisions by leveraging marketing tactics and compelling content geared toward your customers. Use the slides to get the product launch process and flow right. Don’t forget the market plan that the template comes with, which you can use to not only zero down on your target customer segment and strategic partners but also retain them. Use the charts and graphs for to depict your marketing strategies.

Download this slide now!

Template 6 New Product Launch Plan PowerPoint Presentation Slides

The planning phase of a new product launch is crucial to its success. Our PPT Template on product launch plans cater to every requirement, including manufacturing and operations, marketing, budget, digital marketing, and product launch. Each plan, operations, manufacturing, or marketing, comes with a task sheet to map out tasks over time. You have a complete roadmap for your product launches that tells you where you stand and where you are going.

Get this slide today!

Template 7 New Product Summary PowerPoint Presentation Slides

Give your customers a glimpse of your new product with this PowerPoint Presentation. Talk about your company, what it does, how it came to be, its values, and milestones in this design. Use this presentation template to let your customers know about the key people developing and marketing the product. Address the problems consumers face, and explain how your product can help resolve them. This PPT Presentation is a pitch that lets customers know your products’ why, how, when, and where.

Download this presentation today!

Template 8 New product launch seven stages PPT slide styles

Learn more about the seven stages in the new product launch process with this slide. Let your customers know how you came up with the idea for the product, or talk about your business model. You can also learn how to find your target customers or about the design of your products. The slide also tells you how to create a marketing and development plan to get your new product out. Download this seven-stage model for successfully launching a new product.

Get this presentation now!

Template 9 New product launch tools and techniques PowerPoint presentation slides

Find ways to boost sales for your new products with the help of powerful launch tools and techniques. Document and study tools, such as BCG Matrix, Ansoff Matrix, Empathy Map, and Kano Map. Use the BCG Matrix, for example, to compare market share and growth, or the Ansoff Matrix to draw inferences between your products and the markets. The Empathy and Kano maps help measure customers' thoughts and feelings about your products, whether they meet their needs satisfactorily, and attributes, such as excitement and performance.

Template 10 Launching A New Food Product Entering an Untapped Market PowerPoint Presentation Slides

Launching a new food product requires knowing not only marketing strategies, but also the markets and the food industry. With this slide, you can learn how to launch a new food product into an untapped market with potential. It comes with elements like an introduction to the US food markets and competitive analysis, the demographics of a new target audience, risks associated with new food product launches and how to overcome them, determining goals for a successful food product launch, and a general overview of the machinery and equipment required for manufacturing a new food product.

Nail Your Product Launches with these Slides

You will need to consider many things when launching a new product. For instance, you might want to have a dedicated product launch checklist that helps ensure you have everything you need for the event.

Check out our amazing product checklist templates here .

You might also want to develop a timeline for your product launch. You must consider other aspects of your new product launches, such as market analysis.

Leverage SlideTeam’s new product launch presentation templates and ensure your product launches are successful.

PS Don’t forget to look at our  product proposal templates here !

FAQs on New Product Launches

How do you introduce a new product.

Here are the best practices for introducing new products.

• Define your USP.
• Gather support and show enthusiasm.
• Train your team and let the members test the product.
• Schedule a launch date.
• Set a lifecycle 
• Prepare a vision and mission statement.
• Develop curiosity amongst consumers.
• Show how the product works, and add it to you existing product lines.
• Release key information about the product.
• Use advertising and other means to promote your new product.

What are the seven steps of a product launch?

• Brainstorm and come up with an idea for a new product.
• Test the idea and prove that it works.
• Develop a concept around your idea and test it.
• Analyze market trends and your business.
• Design and develop the product.
• Deploy the product.
• Get your product out into the market.

What are product launch goals?

Product launch goals must be measurable and attainable within a stipulated timeframe. A few practical examples of product launch goals include revenues, sales pipelines, creating awareness about your products, adoptions, customers, and reviews. For instances, this product X must capture 3% of the market share of in its category within the first six months.

Related posts:

• Top 7 Product Launch Plan Templates with Samples and Examples
• Top 15 Product Management Templates To Deliver An Outstanding Service that Exceeds all Expectations
• [Updated 2023] Top 10 One-Page Product Overview PowerPoint Templates to Drive Sales
• [Updated 2023] Top 15 Product Differentiation Templates to Wipe Out Your Competition

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Product Launch Presentation

Create a memorable product launch presentation with this template. Showcase key features, benefits, and target market to generate excitement and drive successful product adoption.

Frequently Asked Questions

Create presentation slides with ai in seconds.

How to Create Beautiful HTML & CSS Presentations with WebSlides

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Getting Started with WebSlides

Create a web presentation with webslides.

• Frequently Asked Questions (FAQs) about Creating Beautiful HTML & CSS Presentations with WebSlides

This article was peer reviewed by Ralph Mason , Giulio Mainardi , and Mikhail Romanov . Thanks to all of SitePoint’s peer reviewers for making SitePoint content the best it can be!

Presentations are one of the best ways to serve information to an audience. The format is short and sharp, made up of small, digestible chunks, which makes any topic under discussion engaging and easier to understand. A presentation can contain all kinds of data, represented by many different elements, such as tables, charts, diagrams, illustrations, images, videos, sounds, maps, lists, etc, all of which lends great flexibility to this medium of expression.

Particularly on the web, presentations come in handy on many occasions, and there are loads of tools at your disposal to create some nifty ones. Today, I’ll introduce you to WebSlides — a small and compact library with a nice set of ready-to-use components, which you can leverage to build well-crafted and attractive web presentations:

WebSlides “is about telling the story, and sharing it in a beautiful way.”

In fact, one of WebSlides’ main benefits is that you can share your story beautifully and in a variety of different ways. With one and the same architecture — 40+ components with semantic classes, and clean and scalable code — you can create portfolios, landings, longforms, interviews, etc.

Besides, you can also extend WebSlides’ functionality by combining it with third-party services and tools such as Unsplash , Animate.css , Animate On Scroll , and so on.

WebSlides is easy to learn and fun to use. Let’s see it in action now.

To get started, first download WebSlides . Then, in the root folder, create a new folder and call it presentation . Inside the newly created presentation folder, create a new file and call it index.html . Now, enter the following code, which contains the needed references to the WebSlides’ files (make sure the filepaths correspond to the folder structure in your setup):

In this section you’re going to create a short, but complete presentation, which explains why SVG is the future of web graphics. Note: If you are interested in SVG, please check my articles: SVG 101: What is SVG? and How to Optimize and Export SVGs in Adobe Illustrator .

You’ll be working step by step on each slide. Let’s get started with the first one.

The first slide is pretty simple. It contains only one sentence:

Each parent <section> inside <article id="webslides"> creates an individual slide. Here, you’ve used two classes from WebSlides’ arsenal, i.e., bg-gradient-r and aligncenter , to apply a radial gradient background and to align the slide content to the center respectively.

The second slide explains what SVG is:

The code above uses the content-left and content-right classes to separate the content into two columns. Also, in order to make the above classes work, you need to wrap all content by using the wrap class. On the left side, the code uses text-subtitle to make the text all caps, and text-intro to increase the font size. The right side consists of an illustrative image.

The next slide uses the grid component to create two columns:

The snippet above shows how to use the grid and column classes to create a grid with two columns. In the first column the style attribute aligns the text to the left (Note how the aligncenter class on the <section> element cascades through to its .column child element, which causes all text inside the slide to be center aligned). In the second column, the browser class makes the illustrative image look like a screenshot.

In the fourth slide, use the grid component again to split the content into two columns:

In this slide, place half of the content to the left and the other half to the right using the content-left and content-right classes respectively:

In this slide, use the background class to embed an image as a background with the Unsplash service . Put the headline on light, transparent background by using the bg-trans-light class. The text’s color appears white, because the slide uses a black background with the bg-black class, therefore the default color is inversed, i.e., white on black rather than black on white. Also, for the text to be visible in front of the image, wrap it with <div class="wrap"> :

In this slide, put the explanation text on the left and the illustrative image on the right at 40% of its default size (with the alignright and size-40 classes on the <img> element). For this and the next three slides, use slideInRight , which is one of WebSlides’ built-in CSS animations:

Do a similar thing here:

This slide also uses a similar structure:

Here, divide the content into left and right again. In the second <p> tag, use the inline style attribute to adjust the font-size and line-height properties. Doing so will override the text-intro class styles that get applied to the element by default. On the right side, use <div class="wrap size-80"> to create a container for the SVG code example:

Here, leverage some of the classes you’ve already used to illustrate browser support for SVG:

In this slide, show some of the use cases for SVG in the form of an image gallery. To this end, use an unordered list with the flexblock and gallery classes. Each item in the gallery is marked up with a li tag:

This section shows a typical SVG workflow, so you need to use the flexblock and steps classes, which show the content as a sequence of steps. Again, each step is placed inside a li tag:

For each step after the first one, you need to add the process-step-# class. This adds a triangle pointing to the next step.

In the last slide, use another one of WebSlides’ built-in CSS animations, i.e., zoomIn :

Congratulations! You’re done. You can see the final outcome here:

See the Pen HTML and CSS Presentation Demo with WebSlides by SitePoint ( @SitePoint ) on CodePen .

Et voilà! You have just created a beautiful, fully functional and responsive web presentation. But this is just the tip of the iceberg, there’s a lot more you can quickly create with WebSlides and many other WebSlides features which I didn’t cover in this short tutorial.

To learn more, explore the WebSlides Components and CSS architecture documentation , or start customizing the demos already available to you in the downloadable folder.

Then, focus on your content and let WebSlides do its job.

Frequently Asked Questions (FAQs) about Creating Beautiful HTML & CSS Presentations with WebSlides

How can i customize the design of my webslides presentation.

WebSlides allows you to customize your presentation to suit your style and needs. You can change the color scheme, fonts, and layout by modifying the CSS file. If you’re familiar with CSS, you can easily tweak the styles to create a unique look. If you’re not, there are plenty of online resources and tutorials that can help you learn. Remember, the key to a great presentation is not only the content but also the design. A well-designed presentation can help keep your audience engaged and make your content more memorable.

Can I add multimedia elements to my WebSlides presentation?

How can i share my webslides presentation with others.

Once you’ve created your WebSlides presentation, you can share it with others by hosting it on a web server. You can use a free hosting service like GitHub Pages, or you can use your own web server if you have one. Once your presentation is hosted, you can share the URL with anyone you want to view your presentation. They’ll be able to view your presentation in their web browser without needing to install any special software.

Can I use WebSlides for commercial projects?

Yes, WebSlides is free to use for both personal and commercial projects. You can use it to create presentations for your business, for your clients, or for any other commercial purpose. However, please note that while WebSlides itself is free, some of the images and fonts used in the templates may be subject to copyright and may require a license for commercial use.

How can I add interactive elements to my WebSlides presentation?

You can add interactive elements to your WebSlides presentation by using JavaScript. For example, you can add buttons that the user can click to navigate to different slides, or you can add forms that the user can fill out. This can be done by adding the appropriate HTML and JavaScript code to your slides. If you’re not familiar with JavaScript, there are plenty of online resources and tutorials that can help you learn.

Can I use WebSlides offline?

Yes, you can use WebSlides offline. Once you’ve downloaded the WebSlides files, you can create and view your presentations offline. However, please note that some features may not work offline, such as loading external images or fonts. To ensure that all features work correctly, it’s recommended to host your presentation on a web server.

How can I add transitions and animations to my WebSlides presentation?

You can add transitions and animations to your WebSlides presentation by using CSS. CSS allows you to control the appearance and behavior of elements on your slides, including transitions and animations. For example, you can use the transition property to animate the change of a property from one value to another, or you can use the animation property to create more complex animations.

Can I use WebSlides on mobile devices?

Yes, WebSlides is designed to be responsive and works well on both desktop and mobile devices. However, please note that due to the smaller screen size, some elements may not display as intended on mobile devices. It’s recommended to test your presentation on different devices to ensure that it looks and works well on all platforms.

How can I add navigation controls to my WebSlides presentation?

You can add navigation controls to your WebSlides presentation by using the built-in navigation options. You can add arrows to navigate between slides, or you can add a slide counter to show the current slide number and the total number of slides. This can be done by adding the appropriate HTML and CSS code to your slides.

Can I use WebSlides with other web development tools?

Yes, you can use WebSlides with other web development tools. For example, you can use it with a text editor to write your HTML and CSS code, or you can use it with a version control system like Git to manage your project files. You can also use it with a build tool like Gulp or Grunt to automate tasks like minifying your code or compiling your CSS.

I am a web developer/designer from Bulgaria. My favorite web technologies include SVG, HTML, CSS, Tailwind, JavaScript, Node, Vue, and React. When I'm not programming the Web, I love to program my own reality ;)

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WebSlides is about good karma. This is about telling the story, and sharing it in a beautiful way. HTML and CSS as narrative elements.

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3 secrets to effective product launch presentation

There are three common mistakes firms make when pitching a new product or service, writes rob enderle. here’s how to get it right..

After recently watching two major product presentations from firms that have been doing them for decades, it struck me that folks seem to have forgotten the three basic rules on how to do these things well. Many books have been written on this subject, one of the best being “The Presentations Secrets of Steve Jobs.” In addition, there are folks who specialize in training people on how to do this.  

So this week I’d like to cover three product launch presentation secrets that firms often forget.

1. The goal is to sell the product.

Your goal isn’t give an executive facetime in front of an audience, it’s not to train an employee on public speaking and it’s not to see how many words can be put on a single slide.

Much like if you were picking a cast for a play you want to do well, you don’t pick based on who they know or what their title is. You pick based on how well they can play the role. Every firm has folks who are naturals in front of audiences and, with a little training and practice, these same folks can be magical on stage telling stories, conveying excitement and motivating people to want to buy the product.   Often a product can live or die based on the quality of the presentation. Assuring your best person is presenting, much like ensuring your best actor is the lead in a play, goes a long way to achieving that goal.

2. Maintain customer context.

Often I see presentations that are all speeds and feeds. “Our feeblefaxor is three times faster than our old feeblefaxor and twice as fast as the competition!” means absolutely nothing unless you explain why anyone should want a fast feeblefaxor.

The cadence should be to first identify a customer-sourced problem, then explain why it is a problem and its importance. And finally, apply the metric or technology to the problem, and close with a customer testimonial on why they are thrilled with the result. For instance, there is a breakout of zombie gerbils and feeblefaxors have proven the most effective at eradicating the menace. Meanwhile, zombie gerbils are multiplying 2x what your competitor’s feeblefaxor can kill, thus one that operates at 2x performance is more attractive to those needing to eradicate zombie gerbils which, I hope, can never be a thing. If you don’t give the feature or metric context you won’t hit the customer where they live.

3. You have to entertain.

Today’s audiences have a ton of distractions: laptops, tablets, smartphones, apps, email, instant messages and so on. More than ever before you have to entertain them. This isn’t about filling time or just getting to the end of the event. If you can’t hold the audience it doesn’t matter what your content is because they will likely never remember seeing it. I’ve seen vendors pay thousands to bring customers to some exotic remote location to pitch a product or service only to have the only thing those customers remember is the location and extracurricular activities. They simply zoned out during the meeting, much like you or I would zone out in a presentation on time shares we were taking in order to get a free trip.

This is the thing that made a Steve Jobs presentation stand out, it was staged like you’d stage a show with the product as the star. I recall one time leaving one of his events praising the hell out of it, only to suddenly realize he hadn’t really presented anything new. And I never checked email or took my eyes off the stage because I didn’t want to miss a minute of it. If you don’t entertain you won’t hold the audience, and if you don’t hold the audience you could have saved a lot of money by just suggesting they take that nap at home.  

3 mistakes companies make when pitching products

There are three common mistakes firms make when pitching a product or service. They pick presenters on anything but what they should pick them for, presentation and sales skills.   They forget to provide customer-sourced context for their features and metrics and, without context, they are largely meaningless. And, finally, they fail to entertain which means to folks in the audience likely get a ton of work done they could have done more effectively, and from your perspective, far cheaper back in their homes or offices.  

Oh, and I have one more thing. Measure the result, not on customer satisfaction, but on how well you accomplished the goals that gave you the budget for the event. The goal isn’t to get the customer to rank the presentation, the goal is to change an impression or sell a product. I get you want a goal you can easily achieve but that doesn’t pay the bills and, if you don’t pay the bills, you’ll likely find retirement comes far earlier than you expect.  

Now, excuse me, suddenly I have a deep need to buy a few feeblefaxors.

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21+ Free HTML App Landing Page Templates

Crafting an impactful App landing page is essential for a successful app launch . Think of it as the face of your application – the first impression users get before exploring the features. Free HTML App Landing Page Templates play a pivotal role in achieving this.

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Chicago Bears | Chicago Bears’ flashy game plan for lakefront…

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Chicago bears | chicago bears’ flashy game plan for lakefront stadium project greeted with questions.

Renderings of a new state-of-the-art enclosed stadium with open space access to the lakefront were released by the Chicago Bears on April 24, 2024. (Manica)

The Chicago Bears laid out elaborate plans Wednesday for a new publicly owned domed stadium on the lakefront but left unanswered how the city would pay for expensive infrastructure improvements.

With a dazzling video presentation of a stadium featuring a translucent roof and a glass wall with a view of downtown, team President and CEO Kevin Warren presented his vision for a $3.2 billion focal point for great city gatherings, not just football.

The city has an opportunity to build an international attraction that would resonate for generations to come, Warren told a crowd of supporters at the Bears current home, 100-year-old Soldier Field.

“It’s time for us to do something special together,” he said.

The team proposed spending $2 billion for the stadium, plus $300 million from the NFL and $900 million to be borrowed by the state and paid back with the city’s existing 2% hotel tax.

Mayor Brandon Johnson, who was on stage with Warren, gushed that the project would be the “crown jewel” to reinvigorate the city.

“This project will result in no new taxes on the residents of Chicago,” Johnson said.

But the mayor did not specify how the city would pay for $325 million in initial infrastructure costs to open the stadium, or $1.5 billion for an optional full build-out including a hotel.

Some political and civic leaders remained unconvinced by the presentation.

“I remain skeptical about this proposal, and I wonder whether it’s a good deal for the taxpayers,” Gov. J.B. Pritzker said at an unrelated news conference. “There are a lot of priorities that the state has, and I’m not sure that this is among the highest priorities for taxpayers.”

A skeptical Springfield awaits after Chicago Bears pitch stadium plan backed by mayor

Joe Ferguson, president of the fiscal watchdog the Civic Federation, said the presentation raises the need for an independent analysis of the public costs and revenues. “It begs a lot of questions,” he said.

One key question is whether the hotel tax could pay the debt, since it has not been enough to pay current stadium construction debt. The other big question is where the city would get money for transportation and lakefront improvements.

The proposal would bail the city out of fast-approaching ballooning annual payments to pay off $429 million in principal owed from past renovations of Soldier Field and Guaranteed Rate Field, where the Chicago White Sox play. That money would be refinanced and paid off over 40 years, rather than the traditional 30-year repayment.

The  Sox also have proposed building a new stadium in the South Loop with help from the state.

State Senate President Don Harmon previously told the teams to work together on a joint proposal for funding, but the Bears proposal appears to leave little money for the Sox.

While the mayor ruled out using the amusement tax for the Sox, sports consultant Marc Ganis said it’s likely the projects would need an additional source of revenue like the amusement tax or proceeds from increased property values from the Bears stadium project.

“That doesn’t even account for the infrastructure costs,” Ganis noted. “The two teams competing for the same source — hard to see how that gets approved.”

Reaction elsewhere ranged from ecstatic to grim.

Some northwest suburban lawmakers who’ve previously pushed for measures in Springfield to help the Bears’ move to Arlington Heights had mixed reactions.

State Rep. Marty Moylan, a Democrat from Des Plaines, called the plan “new and exciting” and thinks the team “checked a lot of the boxes,” and was encouraged about the team’s intention to not force tax increases with its proposal. Despite Illinois House Speaker Emanuel “Chris” Welch’s sentiments that passing any legislation related to the plan this spring would be a tall order, Moylan said he’s still “all for the project” in Chicago and said Arlington Heights let a stadium deal there slip through the cracks.

“I think the speaker and the Senate president are probably right then,” state Rep. Mark Walker, a Democrat from Arlington Heights, said. “There’s just not time to get it done this spring.”

The design by Manica Architecture would have a “cozy” seating capacity similar to Soldier Field but with standing room could reach near 65,000, and 77,000 for basketball. It could attract the Super Bowl, Final Four college basketball playoffs, and residencies from major concert artists, Warren said. There are no current plans for a sports betting operation.

The proposal calls for demolishing Soldier Field, but keeping its colonnades and horseshoe end zone seating. It includes 14 acres of athletic fields and park space, much of it on the old football field, that could be used for local youth sports, farmers markets, classes and graduations.

Warren said the plan actually increases open space along the lake, and makes it much more usable.

Much of the initial infrastructure work would improve access to and from DuSable Lake Shore Drive, including moving the 18th Street ramp to 19th Street, eliminating the light at McFetridge Drive, and reducing auto and pedestrian conflicts by putting them on different levels. This would increase lane capacity by 50% to the site, the Bears said, with a 20-minute reduction in exit times.

But Friends of the Parks, a not-for-profit group that advocates for the city’s Lakefront Protection ordinance, which limits the lakefront to public use, criticized the stadium plan as rushed and not transparent, comparing it in a statement to other faltering mega-developments like The 78 and Lincoln Yards.

“Chicago has a long history of closed-door planning and rushed decision-making that does not end well for taxpayers,” the group stated.

The stadium would be owned by the Chicago Park District, the team said.

Karen Murphy, the team’s executive vice president of stadium development and chief operating officer, called the project one of the biggest private investments into a public facility in Illinois history. All of the team’s investment would pay for 72% of the stadium itself, with a Chicago hotel tax helping fund the rest plus all the infrastructure costs.

The project would require an increase in bonding by the Illinois Sports Facilities Authority.

The team rejected a moveable roof because it would cost a couple of hundred million dollars more and they’re trying to be fiscally responsible, Warren said.

A world-class destination for a world-class city. Introducing initial designs for a new lakefront stadium. #StadiumForChicago — Chicago Bears (@ChicagoBears) April 24, 2024

A diversity, equity and inclusion program would allow women- and minority-owned businesses and people of color an opportunity to work on and with the project.

There will be a project labor agreement and a stadium oversight committee to keep the project accountable, Warren said.

Soldier Field on the lakefront on March 11, 2024. where the Bears have proposed building a new domed stadium. (Brian Cassella/Chicago Tribune)

Fans wait for the start of the Bears first quarter against the Seattle Seahawks at Soldier Field on Sept. 17, 2018. (Armando L. Sanchez/Chicago Tribune)

Fans walk outside the stadium before the Chicago Bears play the Green Bay Packers at Soldier Field on Oct. 17 2021. (Armando L. Sanchez/Chicago Tribune)

Chicago Bears and Philadelphia Eagles fans arrive on Jan. 6, 2019, for an NFC wild card playoff game at Soldier Field. (Brian Cassella/Chicago Tribune)

Soldier Field and the south parking areas on Dec. 5, 2023. (E. Jason Wambsgans/Chicago Tribune)

Soldier Field on Dec. 15, 2023. To optimize the conditions, ultraviolet lights have been part of the regular treatment plan at the stadium to lengthen the growing season. Grow covers plus the field’s heating system contribute to keep the lawn as healthy as possible.  (E. Jason Wambsgans/Chicago Tribune)

Chicago Bears and Philadelphia Eagles fans arrive Jan. 6, 2019 for an NFC wild card playoff game at Soldier Field. (Brian Cassella/Chicago Tribune)

Michael Blackshire / Chicago Tribune

Bears quarterback Justin Fields runs in the end zone for a touchdown against the Lions at Soldier Field on Nov. 13, 2022.

John J. Kim / Chicago Tribune

Fans walk past a sign during the Bears NFL draft party at Soldier Field on April 29, 2022. (John J. Kim/Chicago Tribune)

A parking lot and Waldron Deck south of Soldier Field on the lakefront on March 11, 2024, where the Bears have proposed building a new domed stadium. (Brian Cassella/Chicago Tribune)

The eastern colonnade of Soldier Field is illuminated with the Chicago Bears team colors, Jan. 8, 2021, in Chicago. (John J. Kim/Chicago Tribune)

Jamari Clay escorts his sister Jaylen Clay to the Noble Charter School Network prom at Soldier Field on May 14, 2021. The students attend The Noble Academy. (E. Jason Wambsgans/Chicago Tribune)

Fans make their way into Soldier Field before the Chicago Fire play the FC Cincinnati on June 23, 2021. (Armando L. Sanchez/Chicago Tribune)

Soldier Field sits empty before the Chicago Fire play the FC Cincinnati on June 23, 2021. (Armando L. Sanchez/Chicago Tribune)

Fans walk through the concourse before the Chicago Bears play the Green Bay Packers at Soldier Field on Oct. 17 2021. (Armando L. Sanchez/Chicago Tribune)

Military helicopters fly overhead during pregame ceremonies between the Chicago Bears and Baltimore Ravens at Soldier Field on Nov. 21, 2021. (John J. Kim/Chicago Tribune)

A worker walks past the west colonnade before a game between the Chicago Bears and Minnesota Vikings at Soldier Field on Jan. 8, 2023. (John J. Kim/Chicago Tribune)

Players begin to warm up before a game between the Chicago Bears and Minnesota Vikings at Soldier Field on Jan. 8, 2023. (John J. Kim/Chicago Tribune)

Soldier Field and the Walter Payton statue on Dec. 18, 2022. (Brian Cassella/Chicago Tribune)

Gate 0 at the south entrance to Soldier Field on Dec. 19, 2022. (Brian Cassella/Chicago Tribune)

Soldier Field on Dec. 18, 2022. (Brian Cassella/Chicago Tribune)

Soldier Field and the Chicago skyline on Feb. 12, 2023. (Brian Cassella/Chicago Tribune)

Fans watch as players take the field before the Chicago Bears play the first quarter against the Houston Texans at Soldier Field on Sept. 25, 2022. (Armando L. Sanchez/Chicago Tribune)

Soldier Field and Museum Campus can be seen July 25, 2022, from the stadium in Chicago. In a news conference, Mayor Lori Lightfoot unveiled plans for Soldier Field that could cost up to $2.2 billion as part of her ongoing campaign to keep the Bears from leaving town for Arlington Heights. (Erin Hooley/Chicago Tribune)

Fans arrive for Beyoncé’s Renaissance World Tour at Soldier Field in Chicago on July 22, 2023. (Chris Sweda/Chicago Tribune)

Soldier Field and the Chicago skyline on April 26, 2023. (Brian Cassella/Chicago Tribune)

The grounds crew preps the grass on Sept. 5, 2023, at Soldier Field before the Bears season begins against the Green Bay Packers. (Brian Cassella/Chicago Tribune)

Fans tailgate before the Chicago Bears play the Denver Broncos at Soldier Field on Oct. 1, 2023. (Armando L. Sanchez/Chicago Tribune)

The Chicago Fire and Inter Miami face off in the first half of a game at Soldier Field in Chicago on Oct. 4, 2023. (Chris Sweda/Chicago Tribune)

Hailey Grabowski, right, poses for her mother, Anne Grabowski, outside of Soldier Field before the Chicago Bears game against the Minnesota Vikings on Oct. 15, 2023. (Eileen T. Meslar/Chicago Tribune)

As the Chicago Bears prepare to unveil their vision for a new downtown stadium, projects in other NFL cities could prove instructive

The team has taken a long, strange trip to get to this point. In 2021, officials agreed to buy the former Arlington International Racecourse for $197 million, closing on the deal last year. Under prior President and CEO Ted Phillips, the team made an elaborate presentation of its plans for a $5 billion mixed-used development on the 326-acre site, with an enclosed stadium, housing and entertainment.

But since Warren became team president and CEO last year, the team has been unable to reach an agreement over property taxes with local schools in the Arlington Heights area.

As the Minnesota Vikings did when Warren was an executive with that team, the Bears reversed course from a suburban stadium site to downtown. Warren has extolled the beauty and energy of the city, talked of his rapport with Mayor Johnson, and has said the lakefront is the “ideal location.”

“Absolutely we can build something that would be magnificent downtown,” he said.

Arlington Heights Mayor Tom Hayes said that while the Bears’ announcement was “not unexpected,” he didn’t think the proposal accomplished the goals the team laid out when it first announced plans to purchase the former racecourse in 2021.

“We believe that Arlington Heights is still their best option,” he said. “We don’t have a lakefront but we have everything else.”

He said the village would wait for the organization to do its “due diligence” on its lakefront options. A long-promised village analysis of the team’s pitch for the Arlington Heights property was difficult to begin without a more detailed proposal for the site, he said.

The team wouldn’t necessarily have to move right away, with a lease at Soldier Field through 2033. But Warren has talked about the importance of momentum in getting the stadium project done. State lawmakers are scheduled to meet until May 24, then have a veto session in the fall, and a brief lame-duck session in the new year.

Pioneer Press’ Rhonda Gillespie contributed.

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• In the coming months, we expect to introduce new capabilities, longer context windows, additional model sizes, and enhanced performance, and we’ll share the Llama 3 research paper.
• Meta AI, built with Llama 3 technology, is now one of the world’s leading AI assistants that can boost your intelligence and lighten your load—helping you learn, get things done, create content, and connect to make the most out of every moment. You can try Meta AI here .

Today, we’re excited to share the first two models of the next generation of Llama, Meta Llama 3, available for broad use. This release features pretrained and instruction-fine-tuned language models with 8B and 70B parameters that can support a broad range of use cases. This next generation of Llama demonstrates state-of-the-art performance on a wide range of industry benchmarks and offers new capabilities, including improved reasoning. We believe these are the best open source models of their class, period. In support of our longstanding open approach, we’re putting Llama 3 in the hands of the community. We want to kickstart the next wave of innovation in AI across the stack—from applications to developer tools to evals to inference optimizations and more. We can’t wait to see what you build and look forward to your feedback.

Our goals for Llama 3

With Llama 3, we set out to build the best open models that are on par with the best proprietary models available today. We wanted to address developer feedback to increase the overall helpfulness of Llama 3 and are doing so while continuing to play a leading role on responsible use and deployment of LLMs. We are embracing the open source ethos of releasing early and often to enable the community to get access to these models while they are still in development. The text-based models we are releasing today are the first in the Llama 3 collection of models. Our goal in the near future is to make Llama 3 multilingual and multimodal, have longer context, and continue to improve overall performance across core LLM capabilities such as reasoning and coding.

State-of-the-art performance

Our new 8B and 70B parameter Llama 3 models are a major leap over Llama 2 and establish a new state-of-the-art for LLM models at those scales. Thanks to improvements in pretraining and post-training, our pretrained and instruction-fine-tuned models are the best models existing today at the 8B and 70B parameter scale. Improvements in our post-training procedures substantially reduced false refusal rates, improved alignment, and increased diversity in model responses. We also saw greatly improved capabilities like reasoning, code generation, and instruction following making Llama 3 more steerable.

*Please see evaluation details for setting and parameters with which these evaluations are calculated.

In the development of Llama 3, we looked at model performance on standard benchmarks and also sought to optimize for performance for real-world scenarios. To this end, we developed a new high-quality human evaluation set. This evaluation set contains 1,800 prompts that cover 12 key use cases: asking for advice, brainstorming, classification, closed question answering, coding, creative writing, extraction, inhabiting a character/persona, open question answering, reasoning, rewriting, and summarization. To prevent accidental overfitting of our models on this evaluation set, even our own modeling teams do not have access to it. The chart below shows aggregated results of our human evaluations across of these categories and prompts against Claude Sonnet, Mistral Medium, and GPT-3.5.

Preference rankings by human annotators based on this evaluation set highlight the strong performance of our 70B instruction-following model compared to competing models of comparable size in real-world scenarios.

Our pretrained model also establishes a new state-of-the-art for LLM models at those scales.

To develop a great language model, we believe it’s important to innovate, scale, and optimize for simplicity. We adopted this design philosophy throughout the Llama 3 project with a focus on four key ingredients: the model architecture, the pretraining data, scaling up pretraining, and instruction fine-tuning.

Model architecture

In line with our design philosophy, we opted for a relatively standard decoder-only transformer architecture in Llama 3. Compared to Llama 2, we made several key improvements. Llama 3 uses a tokenizer with a vocabulary of 128K tokens that encodes language much more efficiently, which leads to substantially improved model performance. To improve the inference efficiency of Llama 3 models, we’ve adopted grouped query attention (GQA) across both the 8B and 70B sizes. We trained the models on sequences of 8,192 tokens, using a mask to ensure self-attention does not cross document boundaries.

Training data

To train the best language model, the curation of a large, high-quality training dataset is paramount. In line with our design principles, we invested heavily in pretraining data. Llama 3 is pretrained on over 15T tokens that were all collected from publicly available sources. Our training dataset is seven times larger than that used for Llama 2, and it includes four times more code. To prepare for upcoming multilingual use cases, over 5% of the Llama 3 pretraining dataset consists of high-quality non-English data that covers over 30 languages. However, we do not expect the same level of performance in these languages as in English.

To ensure Llama 3 is trained on data of the highest quality, we developed a series of data-filtering pipelines. These pipelines include using heuristic filters, NSFW filters, semantic deduplication approaches, and text classifiers to predict data quality. We found that previous generations of Llama are surprisingly good at identifying high-quality data, hence we used Llama 2 to generate the training data for the text-quality classifiers that are powering Llama 3.

We also performed extensive experiments to evaluate the best ways of mixing data from different sources in our final pretraining dataset. These experiments enabled us to select a data mix that ensures that Llama 3 performs well across use cases including trivia questions, STEM, coding, historical knowledge, etc.

Scaling up pretraining

To effectively leverage our pretraining data in Llama 3 models, we put substantial effort into scaling up pretraining. Specifically, we have developed a series of detailed scaling laws for downstream benchmark evaluations. These scaling laws enable us to select an optimal data mix and to make informed decisions on how to best use our training compute. Importantly, scaling laws allow us to predict the performance of our largest models on key tasks (for example, code generation as evaluated on the HumanEval benchmark—see above) before we actually train the models. This helps us ensure strong performance of our final models across a variety of use cases and capabilities.

We made several new observations on scaling behavior during the development of Llama 3. For example, while the Chinchilla-optimal amount of training compute for an 8B parameter model corresponds to ~200B tokens, we found that model performance continues to improve even after the model is trained on two orders of magnitude more data. Both our 8B and 70B parameter models continued to improve log-linearly after we trained them on up to 15T tokens. Larger models can match the performance of these smaller models with less training compute, but smaller models are generally preferred because they are much more efficient during inference.

To train our largest Llama 3 models, we combined three types of parallelization: data parallelization, model parallelization, and pipeline parallelization. Our most efficient implementation achieves a compute utilization of over 400 TFLOPS per GPU when trained on 16K GPUs simultaneously. We performed training runs on two custom-built 24K GPU clusters . To maximize GPU uptime, we developed an advanced new training stack that automates error detection, handling, and maintenance. We also greatly improved our hardware reliability and detection mechanisms for silent data corruption, and we developed new scalable storage systems that reduce overheads of checkpointing and rollback. Those improvements resulted in an overall effective training time of more than 95%. Combined, these improvements increased the efficiency of Llama 3 training by ~three times compared to Llama 2.

Instruction fine-tuning

To fully unlock the potential of our pretrained models in chat use cases, we innovated on our approach to instruction-tuning as well. Our approach to post-training is a combination of supervised fine-tuning (SFT), rejection sampling, proximal policy optimization (PPO), and direct preference optimization (DPO). The quality of the prompts that are used in SFT and the preference rankings that are used in PPO and DPO has an outsized influence on the performance of aligned models. Some of our biggest improvements in model quality came from carefully curating this data and performing multiple rounds of quality assurance on annotations provided by human annotators.

Learning from preference rankings via PPO and DPO also greatly improved the performance of Llama 3 on reasoning and coding tasks. We found that if you ask a model a reasoning question that it struggles to answer, the model will sometimes produce the right reasoning trace: The model knows how to produce the right answer, but it does not know how to select it. Training on preference rankings enables the model to learn how to select it.

Building with Llama 3

Our vision is to enable developers to customize Llama 3 to support relevant use cases and to make it easier to adopt best practices and improve the open ecosystem. With this release, we’re providing new trust and safety tools including updated components with both Llama Guard 2 and Cybersec Eval 2, and the introduction of Code Shield—an inference time guardrail for filtering insecure code produced by LLMs.

We’ve also co-developed Llama 3 with torchtune , the new PyTorch-native library for easily authoring, fine-tuning, and experimenting with LLMs. torchtune provides memory efficient and hackable training recipes written entirely in PyTorch. The library is integrated with popular platforms such as Hugging Face, Weights & Biases, and EleutherAI and even supports Executorch for enabling efficient inference to be run on a wide variety of mobile and edge devices. For everything from prompt engineering to using Llama 3 with LangChain we have a comprehensive getting started guide and takes you from downloading Llama 3 all the way to deployment at scale within your generative AI application.

A system-level approach to responsibility

We have designed Llama 3 models to be maximally helpful while ensuring an industry leading approach to responsibly deploying them. To achieve this, we have adopted a new, system-level approach to the responsible development and deployment of Llama. We envision Llama models as part of a broader system that puts the developer in the driver’s seat. Llama models will serve as a foundational piece of a system that developers design with their unique end goals in mind.

Instruction fine-tuning also plays a major role in ensuring the safety of our models. Our instruction-fine-tuned models have been red-teamed (tested) for safety through internal and external efforts. ​​Our red teaming approach leverages human experts and automation methods to generate adversarial prompts that try to elicit problematic responses. For instance, we apply comprehensive testing to assess risks of misuse related to Chemical, Biological, Cyber Security, and other risk areas. All of these efforts are iterative and used to inform safety fine-tuning of the models being released. You can read more about our efforts in the model card .

Llama Guard models are meant to be a foundation for prompt and response safety and can easily be fine-tuned to create a new taxonomy depending on application needs. As a starting point, the new Llama Guard 2 uses the recently announced MLCommons taxonomy, in an effort to support the emergence of industry standards in this important area. Additionally, CyberSecEval 2 expands on its predecessor by adding measures of an LLM’s propensity to allow for abuse of its code interpreter, offensive cybersecurity capabilities, and susceptibility to prompt injection attacks (learn more in our technical paper ). Finally, we’re introducing Code Shield which adds support for inference-time filtering of insecure code produced by LLMs. This offers mitigation of risks around insecure code suggestions, code interpreter abuse prevention, and secure command execution.

With the speed at which the generative AI space is moving, we believe an open approach is an important way to bring the ecosystem together and mitigate these potential harms. As part of that, we’re updating our Responsible Use Guide (RUG) that provides a comprehensive guide to responsible development with LLMs. As we outlined in the RUG, we recommend that all inputs and outputs be checked and filtered in accordance with content guidelines appropriate to the application. Additionally, many cloud service providers offer content moderation APIs and other tools for responsible deployment, and we encourage developers to also consider using these options.

Deploying Llama 3 at scale

Llama 3 will soon be available on all major platforms including cloud providers, model API providers, and much more. Llama 3 will be everywhere .

Our benchmarks show the tokenizer offers improved token efficiency, yielding up to 15% fewer tokens compared to Llama 2. Also, Group Query Attention (GQA) now has been added to Llama 3 8B as well. As a result, we observed that despite the model having 1B more parameters compared to Llama 2 7B, the improved tokenizer efficiency and GQA contribute to maintaining the inference efficiency on par with Llama 2 7B.

For examples of how to leverage all of these capabilities, check out Llama Recipes which contains all of our open source code that can be leveraged for everything from fine-tuning to deployment to model evaluation.

What’s next for Llama 3?

The Llama 3 8B and 70B models mark the beginning of what we plan to release for Llama 3. And there’s a lot more to come.

Our largest models are over 400B parameters and, while these models are still training, our team is excited about how they’re trending. Over the coming months, we’ll release multiple models with new capabilities including multimodality, the ability to converse in multiple languages, a much longer context window, and stronger overall capabilities. We will also publish a detailed research paper once we are done training Llama 3.

To give you a sneak preview for where these models are today as they continue training, we thought we could share some snapshots of how our largest LLM model is trending. Please note that this data is based on an early checkpoint of Llama 3 that is still training and these capabilities are not supported as part of the models released today.

We’re committed to the continued growth and development of an open AI ecosystem for releasing our models responsibly. We have long believed that openness leads to better, safer products, faster innovation, and a healthier overall market. This is good for Meta, and it is good for society. We’re taking a community-first approach with Llama 3, and starting today, these models are available on the leading cloud, hosting, and hardware platforms with many more to come.

Try Meta Llama 3 today

We’ve integrated our latest models into Meta AI, which we believe is the world’s leading AI assistant. It’s now built with Llama 3 technology and it’s available in more countries across our apps.

You can use Meta AI on Facebook, Instagram, WhatsApp, Messenger, and the web to get things done, learn, create, and connect with the things that matter to you. You can read more about the Meta AI experience here .

Visit the Llama 3 website to download the models and reference the Getting Started Guide for the latest list of all available platforms.

You’ll also soon be able to test multimodal Meta AI on our Ray-Ban Meta smart glasses.

As always, we look forward to seeing all the amazing products and experiences you will build with Meta Llama 3.

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