marketing dissertation topics for mba

200+ Subject-Wise MBA Dissertation Topics to Check Out This Year

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Feeling the dissertation pressure mounting? Don't let writer's block turn your thesis into a 'to-do' list!  Here’s a list of 200+ MBA dissertation topics that go beyond the usual suspects.  From unique tech trends to the future of sustainability, we've got ideas to start your research passion and impress the professors. So, forget the generic, and let's craft MBA dissertation ideas that make your thesis stand out!

3 Key Considerations when Selecting MBA Dissertation Topics

Picking an MBA dissertation idea isn't everyone's favourite task, but knowing how to select the best MBA research topics is crucial. Three key things to remember when searching for MBA dissertation ideas are:

1. Choosing Unique MBA Dissertation Topics

Selecting MBA dissertation ideas may seem daunting, but don't fret if they've been explored before. The key lies in infusing your unique perspective into existing topics. Be innovative in your research approach to stand out.

2. Ensuring Availability of Secondary Data

Avoid last-minute topic changes by ensuring ample secondary data for your chosen MBA thesis topics. Don't delay the search for secondary data; confirm its availability during topic selection to streamline your research process.

3. Inculcating Quantitative Study

While textual analysis is appealing, integrating quantitative study enhances the depth of your MBA thesis topics. Numbers provide credibility and engage readers effectively. Strike a balance between theory and numerical analysis for impactful research.

Pursuing an MBA will help you advance your career in the business world. Many of the top universities and colleges in the world offer MBA programs in various fields. 

Subject-Wise Best Research Topics for MBA Students

The possibilities for MBA thesis topics are vast, covering all facets of business administration. To narrow down options, consider various subjects. Despite constraints, here's a list of excellent research topics for MBA students for your research and exploration.

Accounting 

1. Investigating the influence of industry and public knowledge on market share index fluctuations

2. Assessing the significance of auditing for large corporations

3. Analysing the country’s tax scheme

4. Factors to consider when investing in financial markets

5. Evaluating risk-taking in companies from an accounting perspective

6. Providing recommendations for circular debt management in business firms

7. Exploring the differences and similarities between external and internal auditors

8. Examining the challenges faced by external audits due to equal value calculations

9. Analysing taxation as a human rights policy and supporting it with evidence

10. Understanding the impact of the current tax structure on lower-income individuals

Operations Management Dissertation Topics

1. Defining the concept of ‘Legality’ in supply chain design

2. Exploring the role of virtual supply chains in facilitating short-term business collaborations

3. Assessing the feasibility and effectiveness of self-driving cars in supply chain management

4. Impact of big data analytics on efficient inventory management

5. Significance of RFID in Toyota's inventory management

6. E-commerce inventory management strategies

7. Production scheduling strategies in manufacturing environments

8. Production scheduling strategies in the automobile industry

9. Case study: Toyota's production scheduling strategies in the UK

10. Utilising AI for quality control: A case study of Amazon.com

Business Management Dissertation Topics

1. Strategies for supporting gender equity in traditionally male-dominated industries

2. Impact of management's socio-cultural background on leadership relationships

3. The effect of employment benefits on employee and company productivity

4. Adaptation of small business strategies to globalisation

5. Role of feedback in cultural shifts within multinational corporations

6. Assessing team performance in multinational corporations

7. Examining small business strategies in the context of globalisation

8. Analysing team performance in multinational corporations

9. Human resource management and policies in non-profit organisations

10. Role of foreign direct investment in the economy of developing countries

Finance Dissertation Topics

1. Exploring the swift expansion of international microfinance

2. Investigating the growth of microfinance within the UK banking sector

3. Analysing the impact of microfinance on emerging economies

4. Assessing the role of credit and financial services in investment

5. Examining microfinance's contribution to poverty alleviation and economic growth

6. Contrasting FDI strategies between Europe and Asia

7. Studying emerging market stock synchronicity and analyst coverage

8. Evaluating the influence of foreign direct investment on developing nations

9. Assessing the effects of European financial regulations on cross-border investments

10. Scrutinising ongoing banking sector reforms in emerging economies: the Brazilian case

We also have a list of different finance dissertation topics in brief. You can also check out these topics for more information.

Marketing Dissertation Topics

1. Evaluating the significance of personalization in digital relationship marketing during the COVID-19 era

2. A case study on UK fitness brands building customer loyalty through high-value content

3. Analysing obstacles facing Tesco’s loyalty card scheme in today's market dynamics

4. Leveraging social media for customer acquisition through relationship marketing

5. Investigating the impact of product quality on consumer satisfaction

6. Assessing consumer understanding of brand values through a Starbucks vs. McDonald’s case study

7. Using digital methods to enhance brand salience: a case study approach

8. Exploring the impact of product availability on SME brand image

9. Transitioning a brand's reputation across industries: lessons from Virgin Cola

10. Assessing beauty brands' direct marketing efficacy using YouTube

Information Technology Management Dissertation Topics

1. Predicting the future impact of information technology on global business

2. Assessing the pace of technological advancement in meeting global financial system demands

3. Analysing the impact of the Sony hack on international market transactions

4. Exploring how technological advancements enhance global trade

5. Investigating the influence of religion on IT adoption in Yemeni universities

6. Assessing the impact of mobile technology on international students in British universities

7. Examining online discussions' role in promoting interaction and collaboration in blended learning environments

8. Applying instructional techniques to improve problem-solving abilities

9. Evaluating the effectiveness of automated tools in literature reviews for students

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Strategic risk management dissertation topics.

1. Exploring the Influence of Current Global Supply Chain Trends on Risk Management Strategies

2. Investigating Social Risks' Impact on Multinational Corporations and Shareholder Value

3. Assessing Liquidity and Credit Risk Management in Financial Markets

4. Best Practices in Operational Risk Management for Warehousing

5. Comparative Analysis of Risk Management in Financial Sectors

7. Critical Factors for Operational Management Success in Financial Services

8. Analysis and Mitigation of Social Risks

9. Overcoming Obstacles in Operational Risk Management

10. Utilising Risk Assessment to Manage Medical Errors

11. Long-term Risk Management in the Banking Sector

Entrepreneurship Dissertation Topics

1. Consequences of Chronic Unemployment in Major Economies

2. Government Bailouts vs. Corporate Responsibility

3. Profit Dynamics of Insurance Firms

4. Subsidised Loans and Business Practice Ethics

5. Risk and Reward in High-Risk Investments

6. Tactics for Long-term Financial Security in Small Companies

7. Real Estate Investment Risks and Myths

8. Investment Opportunities During Economic Downturns

9. Strategies for Risk-free Profits in the Stock Market

10. Factors Influencing Business Bankruptcy Probability

11. Human Resource Management Dissertation Topics

Implementing HR Philosophies in the Workplace

1. Collaboration Between Corporate Management and HR

2. Choosing Interpersonal Skills: Soft vs. Hard

3. Objectivity vs. Subjectivity in Employee Appraisal

4. Employee Engagement and Incentive Impact

5. HR Departments' Role in Organisational Change

6. Performance Improvement Strategies for Employee Evaluation

7. Employee Perspectives on Performance Reviews

8. Impact of Motivation Programs on Productivity

9. Enhancing the Employee Selection Process

E-Commerce Dissertation Topics

1. Investigating New Businesses' E-Commerce Strategies

2. Analysing Traditional Businesses' E-Commerce Migration

3. E-Commerce Strategies: Serendipity or Strategy?

4. Components of a Successful E-Commerce Strategy

5. Examining Payment Processing Models

6. Evaluating Social Media's Role in E-Commerce

7. Strengthening Customer Relationships through E-Commerce Tactics

8. The Significance of Unique Selling Points in E-Commerce Growth

9. E-Commerce Marketing Mix: Online vs. Hybrid Presence

10. Comparing Pay-Per-Click and Pay-Per-Click Advertising

Economics Dissertation Topics

1. Impact of Market Competition on Corporate Growth Strategies

2. COVID-19's Influence on Corporate Market Entry

3. Non-Profit Financing Models and Long-Term Viability

4. Privatisation's Economic Policy Ramifications

5. Challenges Posed by Digitalization in Industries

6. Brexit's Effects on UK Industrial Policies

7. COVID-19's Impact on the Entertainment Industry

8. Global Perspectives on Alternative Energy Markets

9. Shifting Consumer Preferences Over Two Decades

10. Cultural Influence on Entrepreneurial Behavior and Business Initiatives

Health Care Management Dissertation Topics

1. Examining Mid-Level Providers' Role in Healthcare

2. Telemedicine's Impact on Healthcare Administration

3. Addressing the Opioid Crisis in Healthcare

4. Growth and Consequences of Urgent Care Clinics

5. Supporting Families Caring for Dementia Patients

6. Health Literacy's Influence on Prostate Cancer Outcomes

7. Governance and Ethics in Patient Portal Use by Guardians

8. Employee Turnover Due to Tuition Reimbursement Programs

9. Follow-Up Procedures After Medical Errors

10. State Legislation's Effects on Medical Malpractice Insurance

International Business Dissertation Topics

1. Investigating the Success of Global Business Teams in Multinational Companies: Testing an Interfering Process Model.

2. Exploring Corporate Governance's Role in Globalization and Firm Performance.

3. Assessing Brexit's Impact on British SMEs: An Examination of Likely Effects.

4. Analysing Business-Government Relations: Contingency Theory Perspective.

5. Understanding Globalization's Method and Impact on Business Collaboration.

6. Retail Management Dissertation Topics

7. The Contribution of Visual Merchandising to Clothing Brand Income in UK Malls.

8. Management's Role in Revenue Generation in Automotive Retail.

9. Evaluating Store Location Effects on Apparel Brand Sales in UK Malls.

10. Assessing the Impact of Retail Promotions on Inventory Turnover.

11. Applied Retail Analysis in B2B Industries: Optimal Store Placement.

Rural Management Dissertation Topics

1. Examining Media Influence on Rural Development.

2. Rural Development and Community Health Administration: Exploring Roles.

3. Cooperative Societies' Impact on Rural Development.

4. Community Banks' Contribution to Rural Development.

5. Identifying Socioeconomic Barriers to Rural Growth.

Change Management on Dissertation Topics

1. Dissertation Topics on Managing Change

2. Incorporating Change Management Education in Universities

3. Identification of Tools and Techniques for Change Management in Construction Projects

4. Critical Analysis of Organisational Change Management in UK-based Companies

5. Impact of Change Management Processes on Performance in Mega Programme Projects

6. Change Management Perspectives among Veterinary Nurses

7. Inter-organisational System Performance and Change Management

8. Examining Africa's Change Management Approaches: The Ubuntu Values

9. The Influence of Business and IT Functions on Organisational Change Management

10. Evolution of Change Management Perspectives over Time

11. Change Management and Cultural Revitalisation Movements in Organisations

12. Change Management in Healthcare Nursing: A Comprehensive Review

13. Hexagonal vs. Pentagonal Models in Change Management

14. Significance of Grounded Theory Approach in Change Management

15. Ethics, Values, and Leadership in Change Management

1. Entrepreneurship Trends: A Recent Boom

2. Impact of Increasing Entrepreneurs on the UK Economy

3. Entrepreneurial Adoption of Cloud Technology for Quality Control and Cost Savings

4. Scope of Entrepreneurship in the UK: Implications for Competition and Productivity

5. Technological Developments and Entrepreneurship Effects

6. Gender Dynamics in Developing Entrepreneurial Skills

7. Government Policy Influence on Entrepreneurship

8. Entrepreneurial Role in Economic Development

9. Factors Influencing Entrepreneurial Creativity

10. Entrepreneurship Education's Impact on Skill Development

11. Public Support for Technology-based Ventures

12. Factors Affecting New Ventures' Growth

13. Legislative and Fiscal Policies Encouraging Entrepreneurship

14. Alternative Marketing Tactics for Small-scale Food Entrepreneurs

15. Crowdsourcing: Definition and Functionality

Logistics and Supply Chain Management Dissertation Topics

1.  Investigating the Importance of Supply Chain Management in Company Outsourcing

2. Assessing Risks within a Supply Chain

3. Analysis of Technology's Role in Present Supply Chain Structures

4. Examining the Connections Between Supply Chain and Company Logistics

5. Investigating Tax Evasion in Car Supply Chains and Its Impact on Procurement Costs

6. Challenges to Implementing an Effective Supply Management System

7. Evaluation of Information Dissemination and Sharing Among Supply Chain Intermediaries

8. Evaluating Cost Reduction Measures in China's Car Exports and Imports

9. Importance of Logistics Management in UK Clothing Reorders

10. Coping with Supply Chain and Logistics Changes: A Study on UK Businesses

So, there you have it! A diverse buffet of MBA dissertation topics to tantalise your intellectual taste buds. Remember, choosing the right one is key. Don't be afraid to get creative and explore uncharted territory. After all, your dissertation is your chance to shine, showcase your expertise, and leave a lasting mark on the business world. Dive in, research, analyse, and remember, the perfect MBA dissertation idea awaits!

Frequently Asked Questions

How do i choose an mba thesis topic, what is an mba dissertation, is mba dissertation hard, how long is an mba dissertation, how do i find unique mba dissertation topics, how many pages is a dissertation.

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Dissertation Topics in Marketing Actual in 2024

Table of contents

• 1 How to Choose the Right Topic for Your Marketing Dissertation
• 2 Branding Dissertation Topics
• 3 Digital Marketing Dissertation Topics
• 4 MBA Marketing Dissertation Topics
• 5 Interesting Marketing Dissertation Topics
• 6 Social Media Marketing Dissertation Topics
• 7 Relationship Marketing Dissertation Topics
• 8 Fashion Marketing Dissertation Topics
• 9 Sports Marketing Dissertation Topics
• 10 Ethics in Marketing Dissertation Topics
• 11 Consumer Behaviour Dissertation Topics

We’ve compiled a list of about 100 of the best international marketing dissertation topics. Use these examples comfortably and create your idea.

How to Choose the Right Topic for Your Marketing Dissertation

To choose the right topic for your dissertation , you have to pick something actual and relevant to the field. Moreover, your choice must be interesting for reading. But not something filled with many scientific terms.

The idea must be based on a case that other people have already researched. That will give you enough credible sources to use for your work.

When writing your dissertation , remember that it revolves around data. Thus, using credible academic references with correct information is best.

While doing that, a good thing to remember is to look for ideas with gaps that have great potential. They will allow you to create a good piece that will be interesting to read. But given how hard these are to notice, you should get dissertation assistance . You can get help from our team of professionals or ask your professor for suggestions.

Branding Dissertation Topics

Branding is a term that comes from the business world, and you will often see it in the field. The word refers to many processes that give meaning to various organizations, businesses, services, and goods.

In that sense, branding can be a way for the company to promote its products and achieve an edge over competitors by building its brand. It can be a promise to the customers or the appeal of a good or service.

• Brand value, and how the consumers perceive it. Case of Pepsi versus Coca-Cola.
• The company branding and its effect on business productivity.
• What is the significance of social media marketing for brand development?
• Is there cultural meaning in brands, and why?
• Branding and its nature. Comprehensive evolution study.
• The relations between the brand, customers, and their emotions.
• Why is brand management essential for achieving profitability?
• Branding and the importance of having a top product that attracts customers.
• How can the use of digital methods increase brand standing?
• Smartphone apps, and how businesses can use them to improve their brand equity.

Digital Marketing Dissertation Topics

Without a doubt, this is the future of commerce in the current age. That is due to the significant increase in online shopping. With the growth of online sales and new e-commerce, experts must develop unique strategies to boost their sales.

Because of that, we have prepared a few ideas about digital marketing thesis topics for you:

• Modern customers and how social media applications can affect their behavior.
• Marketing and landing pages, and why they are so important to have.
• Google and Amazon ads and how they are a necessity for online commerce.
• Digitalized platforms and the adoption of automated service interaction. How they affect clients and companies.
• What exactly is the role of the Internet? How does it influence customers’ behavior?
• Smart devices and their effects on boosting company sales.
• Is it essential to analyze the consumer’s psychology in marketing strategies?
• How have stars and influencers affected online sales and strategies?
• Digital marketing. Is it better for the customer to interact with a machine or an employee?
• Email strategies. Are they outdated, and what are the most common mistakes of this strategy?

MBA Marketing Dissertation Topics

Having a Master’s can be essential as it opens a new path for you and allows you to learn more. In that sense, it also shows you know about marketing in general. So, picking the right dissertation topic is crucial because you have to prove your knowledge.

• Digital and mobile marketing. What are their strengths and weaknesses?
• Note the difference between offline and online market goods and how clients respond to them.
• Management and its response to boycotts. What is the proper reaction?
• What are the customer’s reactions during periods of recession and crisis?
• Customer profile gender, age, and ethnicity. How do they affect online purchases?
• What is the importance of a successful branding strategy, and how does it attract loyal customers?
• How does color relate to brands and affect sales in the clothing industry?
• Strategies about charity. Why are they important, and how do people regard them?
• Best sales strategies that make consumers buy food online.
• E-commerce, and how a loyalty program encourages the customers to spend more.

Interesting Marketing Dissertation Topics

No matter what you are writing about, you must pick an interesting topic. Then you will have an easy time researching and writing.

Marketing is a field connected to a lot of data, and that can make writing your Master’s dissertation hard. Thus, striving to pick a compelling case to write about will help you immensely.

• Should we combine offline with online techniques to increase sales in the digital business model?
• Politics and their effects on marketing strategies.
• What are the best and worst parts of SMS marketing? Is it an actual concept?
• The concept of standardization in the field and how it affects the clients.
• How does brand value affect the customer’s decision?
• How do retention and innovation go hand in hand? What are the effects?
• Family packs and oriented online commerce strategies.
• Online trends and their impact on marketing techniques. How have they changed during the past ten years?
• The power of customization in e-commerce and how it affects sales.
• Market segmentation and its effects on sales channels. Is it a good or bad strategy?

Social Media Marketing Dissertation Topics

In the current commerce world, many, if not most, marketing campaigns and deals take place online. With that, the importance of social media and other widespread online platforms increases. So, social media marketing strategies are a must for the success of any thriving business.

• Are Google, Amazon, and Facebook ads convenient for digital trade?
• Effects of social media and the impact they have on customers.
• Marketing, E-commerce, and the importance of proper SEO. Effects and aftermaths.
• Is it good for huge corporations to use social media and focus on younger customer groups?
• How can products and online services affect customer loyalty to the brand?
• Are influencers and famous actors a good strategy to increase your audience?
• Social media and its significance in modern marketing promotion campaigns.
• How can online content marketing build a larger presence and loyal customers?
• Are social media suitable for branding or just boosting a company’s sales?
• Should a company build online value through transparent customer reviews? Best ways to do it.

Relationship Marketing Dissertation Topics

Customer association is crucial for the success and good sales of every business. Thus, customer relationships are often vital to a good marketing approach. That is because such techniques rely on how well you know your customers and what you want to focus on when approaching them.

• How has customer retention changed due to the Covid-19 pandemic, and how does that affect marketing strategies?
• Modern consumer behavior. Is it reasonable to push clients to change their customer style or not?
• How can the decision-making process affect cultural or ethical influences?
• Big corporations and their strategies. Why do customers stay loyal and abide by global marketing rules?
• Why is it important for a company to learn more about its client’s psychoanalytical model?
• Differences between the classes and racial discrimination when targeting different ethnicities.
• E-commerce and shopping application. How can customers achieve satisfaction through verbal communication?
• What is the risk when dealing with unhappy customers and boycotts?
• When is it reasonable to change prices, and how do clients see these changes?
• Customization: The best way to personalize your company’s product to suit your customers.

Marketing dissertation topics can include areas such as pricing strategy, brand loyalty, customer satisfaction, etc. Writing a dissertation on a marketing topic can be a difficult task. That is why services such as custom dissertation writing services are available to alleviate this stress and make the process easier.

Fashion Marketing Dissertation Topics

Fashion marketing aims to resolve or create promotion issues connected to a clothing brand. Many of the strategies in the field include publications on specialized blogs. They can also have websites, Google Ads, and campaigns with influencers.

Below, we have prepared a few exciting topics from that field. Please take a look at them and gain inspiration about your dissertation topic:

• Are fashion marketing strategies mainly aimed at women, and why?
• Social media applications and their influence over fashion commerce strategies.
• Fashion marketing techniques and logistics. The importance of proper planning.
• What are the best ways to identify your clients in fashion marketing?
• Best ways to create the ultimate customer experience in fashion.
• Should fashion strategies spin around famous influencers or not?
• Can sales be predicted effectively in fashion marketing, and how?
• Best ways to attract younger customers. Goal-oriented campaigns and their benefits.
• How can data suggest the best decisions in fashion promotion, and why?
• The importance of researching and properly planning product prices.

Sports Marketing Dissertation Topics

In the modern world, sports are present in everyone’s life. So naturally, sports-related advertising significantly impacts a company’s brand sales and income.

Given how important that is, we have prepared a few of the best marketing-related dissertation topics in the field. Use them to gain inspiration and choose a suitable case.

• Is it a good idea to use famous sports stars in promotion strategies?
• World Cup 2022 and its importance for great marketing campaigns.
• How can Esports be a suitable advertising platform? Best practices in the field.
• Are behind-the-scenes images a good move in promotion strategies or not?
• Advertising and betting platforms. Correlations and how these companies advertise on sports media.
• How can bets influence sports marketing, and how are they connected?
• Best advertising strategies. Teasers and previews before the start of a competition.
• Women in sports and how they advance sports marketing.
• What is the role of artificial intelligence, and can it change the shape of marketing in sports fields?
• Ticket purchases. Why is it one of the best promotion revenue streams?

Ethics in Marketing Dissertation Topics

Marketing ethics are concerned with various business practices and company responsibilities. They are usually influenced by the clients’ behavior or change in attitude.

Nowadays, these are common, thanks to the influence of social media platforms. Below you can see a few suggestions for such topics.

• What is the impact of goods labels on the clients’ purchase behavior?
• Exploring the depths of Amazonia jungles. Is it green or greenwashing?
• How do corporate behavior and ethics influence customer sales? Investigation.
• Why does labeling matter, and what are its effects? Vegan versus the cruelty-free label.
• How have spam rules and laws improved online ethics for consumers?
• Pharmaceutical representatives and their gifts. Business ethics and morality investigation.
• Gender difference and its impact on corporate social responsibility perceptions. What is the corporate marketing outcome?
• The effects of the code of conduct of some stores. How does it affect customers?
• Ethics, marketing, and the relationship between CSR. Are they a priority to the stakeholders or the common good?
• How WizzAir online fare pricing influenced the customer demand trends. Marketing pricing strategies.

Consumer Behaviour Dissertation Topics

Consumer behavior in marketing often refers to the customer’s needs. How they meet them with the purchase of goods, and how they use them. The same also refers to various services and even expands to clients disposing of goods.

An effective marketing strategy knows the ropes around consumer behavior. So, before starting a campaign targeted at a specific group, you must research. Here are some topics examples:

• In what ways does a company determine consumer behavior and maximize the benefit from it?
• Modern digital tools. The practice of finding consumer behavior and its benefits for social marketing strategies.
• Client behavior study. Why do women purchase more fashion goods than men?
• What are the aftereffects of neglecting your target group’s consumer behavior?
• Consumer behavior. How can the use of indecent language influence the young population to buy more?
• Why have goods like masks and disinfectants increased in popularity during and after the pandemic?
• Client’s behavior and why it is difficult to market goods in today’s busy world.
• Innovation is a way of retaining a brand’s value even after a recession.
• Product outreach and the consumer’s behavior towards it.
• Beauty product sales and male clients. Consumers behavior investigation.

Suppose you have read everything. Now you know more about the different types of marketing dissertations. You saw great examples of marketing topics related to the field and now can easily use them to gain motivation for your work.

Selecting a compelling topic for a marketing dissertation can be overwhelming. However, with the help of the PapersOwl writing service , you can easily identify a focused dissertation topic that aligns with your research interests. Their team of experts will guide you in choosing the most relevant and interesting topics that will help you make an impact in your field of study. With their support, you can be sure to produce an exceptional marketing dissertation that stands out from the rest.

Remember, inspiration is crucial, as marketing students’ thesis topics revolve around it. So get your motivation, select the suitable case that interests you, and form your thesis.

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Dissertation Topics in Marketing

• Updated on  
• May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

Also Read: Dissertation vs Thesis

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics  , present the perfectly written dissertation on marketing.

• What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
• To what degree does Caffe Nero’s app foster consumer allegiance?
• How and why can communication marketing be employed to entice new clients through social elements?
• How does production variety influence policy patriotism among high and low-contact producers?
• Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
• How do entrepreneurs grapple with polygamous behaviour among users?
• Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
• Growing policy support through long-value distribution management–an event study of UK health brands.
• What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
• An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
• How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
• Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

• Involving communal systems when seeking different markets and developing the market interest.
• Systems companies use acting on customer boycotts.
• The job of joint buy in a poor industry.
• Are modernisations useful in building up the number of clients?
• The relationship between the geographic position and the nature of a system.
• The benefits groups get from the customisation of their works.
• Mobile commerce: its powers and shortcomings.
• The change in prices on offline and wire markets of properties.
• How serious is the job of branding in the progress of a business?
• Are there proper limitations in brand selling plans?
• What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

• Altering the Marketing Management. What are the new models, functions, processes, and techniques?
• Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
• Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
• Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
• Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
• Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

• How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
• Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
• In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
• Evaluating the power of vision brands’ direct selling via YouTube.
• How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
• Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
• The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
• Customer loyalty – Behaviour or attitude? A mixed-method analysis.
• The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
• Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
• A case study: Using digital methods to increase brand salience.
• Using social media marketing to attract customers to brands of small companies.
• The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

• In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
• The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Using social media to reduce the cost of direct marketing
• Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• The effect of culture on marketing communications: The case of Coca-Cola in India
• How do supermarket chains overcome language differences in Switzerland?
• Effects of social media on organisational culture in the UK’s fashion industry.
• How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

• The case of Apple: How can firms customise their products?
• The impact of digital marketing innovation on Apple’s performance
• Pop-up advertisements: Hit or a miss
• Celebrities and influencers: Have they changed the game of online marketing?
• Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

• The impact of product information availability and persuasive advertising on consumer behaviour.
• Advantages and disadvantages of online advertising in international marketing.
• The Importance of Marketing mix on non-profit organisations.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• Case of iTunes: Can an overt international pricing strategy negatively affect the brand image? 

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

• What drives customers to buy things from Amazon?
• What are the benefits and advantages of customer internet reviews?
• What impact do marketing intelligence and planning have on sports marketing?
• How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
• What do customers think about green marketing?
• What are customers’ feelings about Burberry’s digital marketing efforts?
• What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
• How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

• A content analysis of Food brands Instagram posts.
• The impact of social media marketing on brand loyalty.
• Instagram, influencer marking and trust – a critical analysis.
• Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
• Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

• How have spam laws improved marketing ethics online?
• What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
• The influence of local culture on business ethics of immigrants- A case study of the UK
• Vegan vs cruelty-free: the politics of labelling and why it matters
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

• Analysis and determination of consumer buying behaviour for Coca-Cola
• Critical research on how AI will help make better marketing decisions
• Brand advertising and political campaigns: a possible interwoven impact?
• Analysis of how brands exploit impulsive buying
• Marketing budgets included by BREXIT
• The effect of COVID-19 on the global economy
• The decline in organic reach on social media platforms
• Do people appreciate being click baited into sponsored posts?
• How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper. 

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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Research Topics & Ideas: Business

50+ Management Research Topic Ideas To Fast-Track Your Project

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a business/management-related research topic , but aren’t sure where to start. Here, we’ll explore a variety of  research ideas and topic thought-starters for management-related research degrees (MBAs/DBAs, etc.). These research topics span management strategy, HR, finance, operations, international business and leadership.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the management domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Business Research Topics

• Business /management strategy
• Human resources (HR) and industrial psychology
• Finance and accounting
• Operations management
• International business
• Actual business dissertations & theses

Strategy-Related Research Topics

• An analysis of the impact of digital transformation on business strategy in consulting firms
• The role of innovation in transportation practices for creating a competitive advantage within the agricultural sector
• Exploring the effect of globalisation on strategic decision-making practices for multinational Fashion brands.
• An evaluation of corporate social responsibility in shaping business strategy, a case study of power utilities in Nigeria
• Analysing the relationship between corporate culture and business strategy in the new digital era, exploring the role of remote working.
• Assessing the impact of sustainability practices on business strategy and performance in the motor vehicle manufacturing industry
• An analysis of the effect of social media on strategic partnerships and alliances development in the insurance industry
• Exploring the role of data-driven decision-making in business strategy developments following supply-chain disruptions in the agricultural sector
• Developing a conceptual framework for assessing the influence of market orientation on business strategy and performance in the video game publishing industry
• A review of strategic cost management best practices in the healthcare sector of Indonesia
• Identification of key strategic considerations required for the effective implementation of Industry 4.0 to develop a circular economy
• Reviewing how Globalisation has affected business model innovation strategies in the education sector
• A comparison of merger and acquisition strategies’ effects on novel product development in the Pharmaceutical industry
• An analysis of market strategy performance during recessions, a retrospective review of the luxury goods market in the US
• Comparing the performance of digital stakeholder engagement strategies and their contribution towards meeting SDGs in the mining sector

Topics & Ideas: Human Resources (HR)

• Exploring the impact of digital employee engagement practices on organizational performance in SMEs
• The role of diversity and inclusion in the workplace
• An evaluation of remote employee training and development programs efficacy in the e-commerce sector
• Comparing the effect of flexible work arrangements on employee satisfaction and productivity across generational divides
• Assessing the relationship between gender-focused employee empowerment programs and job satisfaction in the UAE
• A review of the impact of technology and digitisation on human resource management practices in the construction industry
• An analysis of the role of human resource management in talent acquisition and retention in response to globalisation and crisis, a case study of the South African power utility
• The influence of leadership style on remote working employee motivation and performance in the education sector.
• A comparison of performance appraisal systems for managing employee performance in the luxury retail fashion industry
• An examination of the relationship between work-life balance and job satisfaction in blue-collar workplaces, A systematic review
• Exploring HR personnel’s experiences managing digital workplace bullying in multinational corporations
• Assessing the success of HR team integration following merger and acquisition on employee engagement and performance
• Exploring HR green practices and their effects on retention of millennial talent in the fintech industry
• Assessing the impact of human resources analytics in successfully navigating digital transformation within the healthcare sector
• Exploring the role of HR staff in the development and maintenance of ethical business practices in fintech SMEs
• An analysis of employee perceptions of current HRM practices in a fully remote IT workspace

Topics & Ideas: Finance & Accounting

• An analysis of the effect of employee financial literacy on decision-making in manufacturing start-ups in Ghana
• Assessing the impact of corporate green innovation on financial performance in listed companies in Estonia
• Assessing the effect of corporate governance on financial performance in the mining industry in Papua New Guinea
• An evaluation of financial risk management practices in the construction industry of Saudi Arabia
• Exploring the role of leadership financial literacy in the transition from start-up to scale-up in the retail e-commerce industry.
• A review of influential macroeconomic factors on the adoption of cryptocurrencies as legal tender
• An examination of the use of financial derivatives in risk management
• Exploring the impact of the cryptocurrency disruption on stock trading practices in the EU
• An analysis of the relationship between corporate social responsibility and financial performance in academic publishing houses
• A comparison of financial ratios performance in evaluating E-commerce startups in South Korea.
• An evaluation of the role of government policies in facilitating manufacturing companies’ successful transitioning from start-up to scale-ups in Denmark
• Assessing the financial value associated with industry 4.0 transitions in the Indian pharmaceutical industry
• Exploring the role of effective e-leadership on financial performance in the Nigerian fintech industry
• A review of digital disruptions in CRM practices and their associated financial impact on listed companies during the Covid-19 pandemic
• Exploring the importance of Sharia-based business practices on SME financial performance in multicultural countries

Ideas: Operations Management

• An assessment of the impact of blockchain technology on operations management practices in the transport industry of Estonia
• An evaluation of supply chain disruption management strategies and their impact on business performance in Lithuania
• Exploring the role of lean manufacturing in the automotive industry of Malaysia and its effects on improving operational efficiency
• A critical review of optimal operations management strategies in luxury goods manufacturing for ensuring supply chain resilience
• Exploring the role of globalization on Supply chain diversification, a pre/post analysis of the COVID-19 pandemic
• An analysis of the relationship between quality management and customer satisfaction in subscription-based business models
• Assessing the cost of sustainable sourcing practices on operations management and supply chain resilience in the Cocao industry.
• An examination of the adoption of behavioural predictive analytics in operations management practices, a case study of the
• Italian automotive industry
• Exploring the effect of operational complexity on business performance following digital transformation
• An evaluation of barriers to the implementation of agile methods in project management within governmental institutions
• Assessing how the relationship between operational processes and business strategy change as companies transition from start-ups to scale-ups
• Exploring the relationship between operational management and innovative business models, lessons from the fintech industry
• A review of best practices for operations management facilitating the transition towards a circular economy in the fast food industry
• Exploring the viability of lean manufacturing practices in Vietnam’s plastics industry
• Assessing engagement in cybersecurity considerations associated with operations management practices in industry 4.0 manufacturing

Topics & Ideas: International Business

• The impact of cultural differences in communication on international business relationships
• An evaluation of the role of government import and export policies in shaping international business practices
• The effect of global shipping conditions on international business strategies
• An analysis of the challenges of managing multinational corporations: branch management
• The influence of social media marketing on international business operations
• The role of international trade agreements on business activities in developing countries
• An examination of the impact of currency fluctuations on international business and cost competitiveness
• The relationship between international business and sustainable development: perspectives and benefits
• An evaluation of the challenges and opportunities of doing business in emerging markets such as the renewable energy industry
• An analysis of the role of internationalisation via strategic alliances in international business
• The impact of cross-cultural management on international business performance
• The effect of political instability on international business operations: A case study of Russia
• An analysis of the role of intellectual property rights in an international technology company’s business strategies
• The relationship between corporate social responsibility and international business strategy: a comparative study of different industries
• The impact of technology on international business in the fashion industry

Topics & Ideas: Leadership

• A comparative study of the impact of different leadership styles on organizational performance
• An evaluation of transformational leadership in today’s non-profit organizations
• The role of emotional intelligence in effective leadership and productivity
• An analysis of the relationship between leadership style and employee motivation
• The influence of diversity and inclusion on leadership practices in South Africa
• The impact of Artificial Intelligence technology on leadership in the digital age
• An examination of the challenges of leadership in a rapidly changing business environment: examples from the finance industry
• The relationship between leadership and corporate culture and job satisfaction
• An evaluation of the role of transformational leadership in strategic decision-making
• The use of leadership development programs in enhancing leadership effectiveness in multinational organisations
• The impact of ethical leadership on organizational trust and reputation: an empirical study
• An analysis of the relationship between various leadership styles and employee well-being in healthcare organizations
• The role of leadership in promoting good work-life balance and job satisfaction in the age of remote work
• The influence of leadership on knowledge sharing and innovation in the technology industry
• An investigation of the impact of cultural intelligence on cross-cultural leadership effectiveness in global organizations

Business/Management Dissertation & Theses

While the ideas we’ve presented above are a decent starting point for finding a business-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various management-related degree programs (e.g., MBAs, DBAs, etc.) to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

• Sustaining Microbreweries Beyond 5 Years (Yanez, 2022)
• Perceived Stakeholder and Stockholder Views: A Comparison Among Accounting Students, Non-Accounting Business Students And Non-Business Students (Shajan, 2020)
• Attitudes Toward Corporate Social Responsibility and the New Ecological Paradigm among Business Students in Southern California (Barullas, 2020)
• Entrepreneurial opportunity alertness in small business: a narrative research study exploring established small business founders’ experience with opportunity alertness in an evolving economic landscape in the Southeastern United States (Hughes, 2019)
• Work-Integrated Learning in Closing Skills Gap in Public Procurement: A Qualitative Phenomenological Study (Culver, 2021)
• Analyzing the Drivers and Barriers to Green Business Practices for Small and Medium Enterprises in Ohio (Purwandani, 2020)
• The Role of Executive Business Travel in a Virtual World (Gale, 2022)
• Outsourcing Security and International Corporate Responsibility: A Critical Analysis of Private Military Companies (PMCs) and Human Rights Violations (Hawkins, 2022)
• Lean-excellence business management for small and medium-sized manufacturing companies in Kurdistan region of Iraq (Mohammad, 2021)
• Science Data Sharing: Applying a Disruptive Technology Platform Business Model (Edwards, 2022)
• Impact of Hurricanes on Small Construction Business and Their Recovery (Sahu, 2022)

Looking at these titles, you can probably pick up that the research topics here are quite specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Topic Ideation

If you’d like hands-on help to speed up your topic ideation process and ensure that you develop a rock-solid research topic, check our our Topic Kickstarter service below.

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Great help. thanks

Hi, Your work is very educative, it has widened my knowledge. Thank you so much.

Thank you so much for helping me understand how to craft a research topic. I’m pursuing a PGDE. Thank you

Effect of Leadership, computerized accounting systems, risk management and monitoring on the quality of financial Reports among listed banks

May you assist on a possible PhD topic on analyzing economic behaviours within environmental, climate and energy domains, from a gender perspective. I seek to further investigate if/to which extent policies in these domains can be deemed economically unfair from a gender perspective, and whether the effectiveness of the policies can be increased while striving for inequalities not being perpetuated.

healthy work environment and employee diversity, technological innovations and their role in management practices, cultural difference affecting advertising, honesty as a company policy, an analysis of the relationships between quality management and customer satisfaction in subscription based business model,business corruption cases. That I was selected from the above topics.

Research topic accounting

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The Most Interesting Marketing Dissertation Topics 2022

The latest years have been characterised by the explosion of applications to such universities as Bath, Leeds, or Lancaster, with students showing increased interest in marketing. It’s not surprising as it could be viewed as a profession of the past, present, and future: it is all-encompassing, and marketing techniques are at the centre of biggest money exchange in the world.

Dissertation is a climax of studies, but complications arise prior to any research because you have to decide what to write about. Marketing dissertation topics are diverse and you have to select one that stirs your interest at least a little bit. Personal involvement is crucial in such an assignment type. If you’re being in search of professional dissertation help , you can always find it with our writers; if you search for ideas for inspiration, look at the list below.

List of the Top Marketing Dissertation Ideas for 2022

For best results, we’ve divided this complex subject into 11 topics.

Marketing Dissertation Topics

• Relationship between Clients and Representatives
• Intricacies of Marketing Communication to Attract Students’ Attention to a Specific University
• Building Friendly Relations with Influencers: Reasons, Methods, and Expected Results
• Campaigns Based on Sexual Exposure: Appeal & Target Audience
• Three Major Tactics for Making a Horror Movie Draw the Attention of Audience

Useful info: We can even do dissertation proposal service . Just write to us!

Marketing Management Dissertation Topics

The field of marketing is quite complex, yet choosing marketing dissertation topics, you must remember that the key is to deliver your information correctly. If something is not clear, always discuss it with your academic advisor or try using different wording. See these examples below to get creative:

• Why marketing on children’s television brings up controversies.
• Social media marketing versus physical marketing methods.
• Military academies marketing styles.
• Aggressive marketing: pros and cons.
• Should e-commerce marketing involve large budgets to succeed?

Branding Dissertation Topics

Branding represents logos, advertisement methods, graphic design, and many other aspects that help to create a brand. Hearing of Rolls Royce, we already turn to historical aspects, yet it is not only about quality but also about the ways how advertisement has been target towards wealthy individuals through the years.

• Political aspect of television branding.
• Branding style of Apple Inc and social bias.
• Why branding and outsourcing do not work together.
• scouting: an example of a successful branding system.
• Male vs female branding specialists: gender bias in the outcome.
• Principles of Creating Relatable Brand: Common Points with Consumers
• Superior Brand Positioning for New Hotel Business
• Brand Development: Individuals vs. Companies. Differences in Approach
• Best Colour Combination for Modern Branding Types
• UK Food Logos: Making Brands Distinguished

Direct Marketing Topics

Direct marketing means situations when every client is targeted either individually or by using an individual approach. You can think about your milkman or delivery of newspapers by the children when they talk to you directly, thus making you a valued client. See some of these examples:

• Direct marketing in e-commerce vs word of mouth strategies.
• Does social media help in direct communication with customers: pros and cons.
• Volunteering and direct marketing campaigns.
• Newspaper delivery history: direct marketing.
• Understanding customer needs: basics of preliminary customer analysis through the lens of perception
• Direct Contact with Consumers: Do’s & Don’ts
• Direct Mail and Its Connection to Ecology
• Evaluating Success of Conducted Mail Campaign
• Top Five Promotion Objects to Use for Making Direct Campaign Successful
• Impulsive Shopping: Psychological & Social Aspects

Topics on Marketing across Cultures

Marketing across cultures may compare local culture and marketing styles with the rest of the world. For example, we all know that people have their unique vision of a good ad, which will differ from those visions that the American people may have. See dissertation marketing topics list for inspiration:

• An Indian influence in society in fashion marketing.
• perception of luxury vs the United States.
• Wrong perception of marketing peculiarities by the immigrants.
• Royal family and intentional style marketing abroad.
• Perception of marketing styles in the United States.
• Peculiarities of Launching Campaigns in the United Arab Emirates
• Differences & Similarities between Luxury Brands for Developed & Developing Countries
• Three Ways of Improving Bad International Production Outcomes
• Five Creative Techniques of Integrating Elements from Specific Culture into International Campaigns
• UK, Australia, New Zealand Differences in Trading

Consumer Behaviour

Why do some people buy certain products or ignore certain brands entirely? Why do people listen to certain advertisements and tend to learn about something new by listening to old-time celebrities? It is all covered by the consumer behaviour dissertation topics. See some of these examples:

• Is Apple Inc. approached the same way as in the United States?
• Social dividing in target marketing of consumer goods.
• Consumerism: a historical analysis.
• Conservative attitudes to brands in society.
• Winning loyalty of customers: case studies of foreign companies.
• Influence of Belonging to Certain Social Group on Buying Decisions
• Three Factors that Alienate Consumers from the Brand
• Reasons for Consumers Migrating to Other Brands
• Emotions-Motivated Buying Decisions: Their Ground & Perspectives of Their Usage
• Methods of Loyalty Cultivation Among the New-Age Customers

Marketing and Social Networks Topics

We all know that the majority of commercial deals are being made online with the help of Facebook, Twitter, or Instagram. While it is too early to say that social networks marketing is the future, it is still vital to approach various topics like the ones below:

• The role of influencers in SMM.
• Why social media must be supported by blog posts.
• The most common misconceptions regarding the immediate success of Facebook advertising.
• Transformation of customers into sales with the help of Instagram.
• The dark side of SMM: controversial issues and hacking occasions.
• Most Efficient Social Network from Perspective of Promotions
• Three Methods of Reaching the Maximal Amount of Customers via Facebook
• Instagram, Influencers, and Promotional Posts: An Improved System of Achieving Customers’ Recognition
• 5 Common Mistakes in Communication with Clients via Social Networks
• Advertising Launched via Social Media Platforms

Marketing Ethics Topics

Students often choose ethical aspects when dealing with marketing because people are historically aware of all the importance related to high morals and responsibility. Today’s marketing principles have shifted significantly, yet proper research can help improve the situation. See some marketing ethics dissertation topics below:

• Human Rights Violations during news advertisement marketing strategies.
• Biased coverage of social campaigns in the media.
• political shows: another way of marketing propaganda or analytical work?
• How honest is advertisement of foods and beverages?
• Should the advertisement of alcohol and tobacco be made illegal?
• People’s Rights Violation During Marketing Research, Their Kinds, & Alleviation Methods
• Problematic Cases: Thin Line between Lies, Obfuscation, and Vagueness
• Work and Mistakes Committed by Puffery During Campaigns
• Marketing vs Propaganda: Concept Differences & Similarities
• Health Dangers in Advertising Medical Products

Digital Marketing Dissertation Topics

Digital marketing is not necessarily related to social media. Think about video game ads or various mobile alerts that you receive once you are done talking to your university friends or parents. Digital marketing dissertation ideas can deal with anything where computers or any electronic devices are involved.

• Digital marketing challenges during Covid-19.
• The use of AI tools in digital marketing: benefits and drawbacks.
• The benefits of customer targeting and data mining principles.
• Commercial side of digital marketing and related risks.
• Digital marketing in the bank sector.
• How Do Demands Change According To Generation?
• Pay-per-click Kinds of Marketing, Its Efficiency and Drawbacks
• Peculiarities of Search for what Keywords to Use for Online Ads
• Online Ads that Customers Find Annoying: Their Characteristics and Tactics for Addressing Them
• Promotions through Influencers, Email, Search Engine Optimisation

Advertising Dissertation Topics

It is one of the most challenging topics to explore because we all know enough about advertising, yet coming up with a good advertising dissertation topic is not always possible. If you are stuck with ideas, see some of these examples below to start with:

• Advertising and grammar school children: the lessons to learn.
• Should real people (non staged) be allowed to participate in advertising?
• Use of street advertisement: way.
• Structure of classic advertising: a historical analysis.
• Why advertisement is no longer efficient when using print ads?
• Seven Ways in Which Advertising Influences Children’s Minds
• History of Alcohol Ads & Harm They Caused During Years
• Celebrity Endorsement as Outdated Advertising Trend
• Is TV Still Good for Ads?
• When Advertising Becomes Annoying

Event Management Topics

Event management is not only about organisational and management aspects, which is why writing dissertation on event management, remember that managing an event always depends on type and target audience. For example, you can think about safety rules or financial aspects between children’s festival and a large political event.

• Planning an event for all male vs all-female groups.
• Event management and safety rules: pros and cons.
• Event planning industry during pandemic times.
• The limitations in the work of event managers during children’s events.
• music marketing during festivals and time management issues.
• Functions Performed by Event Managers
• Event Planners & Responsibilities They Must Entail
• Organising an Event: Five Core Factors that Must Be Considered
• Popular Trends in Events Industry
• Using Event Management to Boost Profits

Fashion Marketing Dissertation Topics

Fashion marketing belongs to those new marketing topics. Even though it has always been popular it has only recently received scientific attention. If you want to brainstorm fashion marketing dissertation topics, have a look at some of the ideas we came up with below:

• Gender bias in perception of marketing ads.
• Children’s fashion: how should we discuss it with the children?
• Celebrity involvement in fashion industry.
• Social media and related impact on distorted body image.
• What makes a fashion icon in modern society?
• Gender Differences that Affect the Structure of Fashion Marketing
• Fashion Icons and Their Contributions to Products Advertising
• Factors Affecting Decision Of Fashion Products Purchase
• How Fashion Uses Ads
• Body Positivity vs Fashion Advertising

Social Media Marketing Dissertation Topics

The role of social media in marketing these days cannot be underestimated, which is why numerous students choose social media marketing topics for their dissertation. You can explore anything from influencers to online sales like in topics below:

• The role of storytelling in social media marketing.
• Influencers vs private approaches.
• Real-time marketing on social media.
• The use of guest posting in social media marketing.
• Goal setting strategies on social media.
• Live streams as the social media marketing future.
• Tourism marketing campaigns online.
• Augmented reality challenges: pros and cons.
• Use of social trends in marketing on Facebook.
• Memes and social media marketing: main benefits and limitations.

International Marketing Dissertation Topics

International marketing usually deals with perception of local marketing practices abroad or vice versa. Explore various topics that we have presented below and see what aspects may be narrowed down:

• The use of outsourcing in online marketing.
• Legal disputes and international marketing cheating.
• Why do people tend to avoid international marketing practices.
• Marketing and modern delivery methods.
• Skype and Zoom as international marketing tools during Covid-19 times.
• Healthcare concerns and accurate translation of international medical ads.
• International business ethics between and Australian ways of life.
• Consumerism in the field of tourism marketing in the United States.
• expert of goods to India: the cultural bias.
• International marketing in post-Brexit society.

Sports Marketing Dissertation Topics

Sports marketing is a popular topic not only among college athletes but also among students pursuing healthcare careers.

• The use of famous athletes for advertising.
• Should athletes show their political preferences as a part of a sports campaign.
• Inequality of access to sports accessories.
• Perception of Wimbledon marketing beyond.
• Advertisement of youth sports club in Wales and Northern Ireland.
• Should the boarding schools advertise their sports facilities?
• An ethical aspect of medication advertising by athletes?
• Nike vs Adidas brand analysis in society.
• Should politicians participate in sports competitions.
• Bias in media coverage of sports events.

Dissertation Topics On Marketing For MBA

As a rule, MBA students pursuing marketing dissertation topics will focus on anything from bizarre advertising schemes to consumerism and ethics. See mba marketing dissertation topics below to help your creativity flow:

• Influence of celebrities and consumerism.
• The negative aspect of customer satisfaction methods.
• Advertisement of Irish pubs abroad: controversial aspects.
• Factors affecting male vs female consumer preferences.
• Is radio advertising still efficient?
• Analysis of online consumer behaviours.
• Privacy vs target marketing online.
• Corporate ethics and brand advertising strategies.
• TV advertising: an outdated approach or the NLP approach?
• Relationship marketing: the safest methods of advertising to children.

Business Marketing Dissertation Topics

This field of marketing studies business relations through the lens of marketing and advertisement. See some examples of marketing topics for dissertation business subjects below:

• The most common misconceptions about marketing ethics.
• Advertising to a young person: the list of things to know.
• Expanding business marketing abroad: pros and cons.
• Small business marketing strategies that are purely.
• Analysis of business marketing analysis methods.

Retail Marketing Dissertation Topics

Retail marketing sector has undergone significant challenges during the post-Brexit period and then during pandemic restrictions. It is best to reflect in your dissertation writing as done below:

• Addressing the issue of food shortages in Wales.
• Retail prices in Manchester vs Blackpool.
• Retail marketing and relationship marketing during Covid-19 times.
• Supply-and-demand changes during post-Brexit period.
• Retail marketing and political bias in logistics.

Marketing Communications Dissertation Topics

The most important aspect of successful marketing is communication and being able to focus on correction of mistakes.

• The most common marketing communications mistakes made by non-UK businesses.
• How to communicate one’s brand and message without turning to aggressive marketing?
• Marketing communications specifics on social media.
• How do people perceive information: music marketing examples.
• Consumerism and communicational barrier: Corner Shop case study analysis.

Green Marketing Dissertation Topics

Green marketing is more than just a popular trend in society, which is why composing your dissertation on green marketing, you are bound to achieve success. See social, moral, and environmental aspects as you choose one of the popular topics below:

• Controversy about genetically-modified foods.
• Logistic service providers and green marketing methods.
• Socio-material analysis: green retailing.
• Environmental concerns and advertising.
• Freight transportation: analysis of services.

In addition to all those titles, you could also check economics dissertation topics . These two fields are often interrelated, and you could find something interesting there.

Have Chosen A Topic, What’s Next?

So, you have looked through various dissertation topics in marketing and have even selected your favourite, but still have no time to write it? Writix writers provide different kinds of help for students who need help with starting or finishing dissertations. You could tell them, “ Do my dissertation ”, and our experts would instantly get to work.

Also, check interesting ideas for a psychology dissertation or criminology dissertation topics — we cover all subjects to meet even particularly demanding tastes. Enjoy research, contact us if assistance is needed, and earn your diploma!

• What topics can be chosen for marketing dissertation purposes?

You can choose anything from social media marketing to consumer relations and MBA marketing topics. If you cannot find your field of science in the list of topics above, contact us with your marketing dissertation questions.

• How to choose a marketing dissertation topic?

The safest way to choose your marketing dissertation topic is knowing your subject well and making additional research as you check similar works. Remember that your marketing research topic must inspire you. Think over your wording and connect it with your thesis statement. Most importantly, take care of your structure and include only that information, which has been approved by your academic advisor.

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Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

• Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
• What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
• Are switching costs effective barriers to customer retention in the airline industry?
• How can Amazon.com charge a premium price by using its diverse set of services and products?
• What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
• To what extent does Café Nero’s app foster customer loyalty?
• How and why can relationship marketing be used to attract new customers through social media?
• How does product quality affect customer loyalty among high and low contact products?
• Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
• How do retailers cope with polygamous behaviour among consumers?
• How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
• In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
• How can companies adopt social media for successful development of relationship marketing with customers?
• What are the challenges for small companies when adopting social media for increasing customer loyalty?
• Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
• Exploring the efficacy of customer service chatbots – helpful or frustrating?
• Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

• An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
• Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
• How does the relative importance of tangible and intangible brand values vary across product types?
• Using digital methods to increase brand salience – a case study approach.
• Do leading brands need to have the products which attract a large number of customer segments?
• How is brand image affected by product availability for SME?
• Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
• How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
• How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
• How can innovations sustain brands through the use of social media marketing?
• Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
• Using social media marketing to attract customers to brands of small companies.
• How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
• Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

• How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
• How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
• Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
• In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
• Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
• How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
• Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
• How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
• Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
• Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
• How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
• Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

• How does innovation and culture influence the market performance of SMEs in China?
• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• What are the effects of social media on organisational culture in the UK’s fashion industry?
• How is globalisation affecting the organisational culture of Toyota’s global operations?
• How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
• How does culture affect the marketing of automotives? The Case of Toyota in China.
• What effect does culture have on marketing communications? The case of Coca Cola in India.
• How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
• Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
• How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
• How do supermarket chains overcome language differences in Switzerland?
• How can banks use pricing strategy to boost customer satisfaction and profitability?
• How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
• How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

• What motivates consumers to purchase products from Amazon?
• What are the uses and gratifications associated with consumer online reviewing?
• How does marketing intelligence and planning affect sports marketing?
• How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
• What are customers’ perceptions towards green marketing?
• What are customers’ attitudes towards digital marketing activities of Burberry?
• What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
• What are the effects of negative word-of-mouth communications on organisational performance?
• How does gender effect information processing among consumers of luxury goods?
• What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
• How does gender effect selective distortion among luxury goods buyers?
• What role does learning play among functional online advertisements?
• Does the importance of beliefs and attitudes vary across low and high involvement products?
• How does gender influence online purchase behaviour of luxury goods?
• How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

• How can firms customise their products? The case of Apple.
• What are the effects of a successful digital marketing campaign on Dior’s brand performance?
• What are the benefits and challenges of using social media to market luxury goods?
• How does using web analytics for digital marketing enhance brand performance?
• What is the impact of digital marketing innovation on Apple’s performance?
• What are the benefits and challenges faced by Burberry in using digital marketing?
• How can firms personalise their products? The case of Nike.
• An assessment of the value of assortment to customers: The case of Dell Computers.
• How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
• How does visual constituency affect site identity and product attitude?
• How does gender affect online consumption behaviour?
• How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
• What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
• How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
• An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

• How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
• How can brand image be conveyed in a mobile marketing environment?
• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push and pull mobile marketing strategies?
• How can mobile marketing be used as a viral marketing tool?
• How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
• How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
• How can marketing managers drive consumer acceptance of mobile marketing?
• What impact does brand personality have on purchase intentions in the context of mobile marketing?
• What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

• How do price adjustment strategies vary in online and offline environments? The case of music sales.
• Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
• How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
• The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
• The impact of product information availability and persuasive advertising on consumer behaviour.
• Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
• Advantages and disadvantages of online advertising in international marketing.
• Can point-of-purchase promotions be as effective in an online environment as they are offline?
• How important is location to customer choice in the UK’s airline industry?
• How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• How important is the Marketing mix for non-profit organisations?
• The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

• What uses and gratifications are provided by beauty brands’ social media content?
• A content analysis of Food brands Instagram posts.
• An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
• Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
• How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
• A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
• What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
• Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
• Does traditional customer loyalty apply to consumer behaviour in social media networks?
• How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
• Can firms measure the ROI of their social media marketing?
• An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
• Usage, barriers and measurement of social media marketing: Implications for marketing managers.
• The impact of social media marketing on brand loyalty.
• How do firms use social media marketing to encourage customers’ purchase behaviours?
• How do vegan brands use social listening to enhance their marketing strategy?
• Instagram, influencer marking and trust – a critical investigation.
• Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

• The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
• Exploring Patagonia’s marketing strategy – Green or Greenwashing?
• The impact of FairTrade labels on consumers’ purchase behaviours?
• Vegan vs cruelty-free: the politics of labelling and why it matters.
• What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
• How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
• What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
• Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
• How have spam laws improved marketing ethics online?
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
• The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
• The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
• The role of trust in building company reputation and brand equity through CSR initiatives.
• Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

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70+ Dissertation Topics in Marketing 2024

Princi Rai ,

Mar 4, 2024

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Dissertation topics in marketing include crucial topics such as marketing ethics, advertisement and branding techniques on various social media platforms and e-commerce platforms and sustainability of brand value.

Dissertation topics in marketing include a wide variety of topics on branding and advertising, consumer behaviour, social media marketing, international marketing, marketing ethics, marketing strategy, and product development dissertation topics.

Table of Contents

What are Dissertation Topics in Marketing?

Top 10 general marketing dissertation topics , top 10 branding and advertising dissertation topics, top 10 consumer behaviour dissertation topics.

• Top 10 Social Media Marketing Dissertation Topics

Top 10 International Marketing Dissertation Topics

• Top 10 Marketing Ethics Dissertation Topics
• Top 10 Marketing Strategy Dissertation Topics
• Top 10 Product Development Dissertation Topics

A study effort or academic paper that focuses on a particular facet or subject within the discipline of marketing is called a marketing dissertation. In marketing or similar fields, it is usually a significant piece of work that is needed for undergraduate, graduate, or doctorate degrees. 

Through original research, data analysis, and intellectual presentation of findings, a marketing dissertation seeks to advance the area of marketing by bringing fresh perspectives, ideas, or information to the table.

The top 10 general dissertation topics in marketing revolve around data privacy and successful e-commerce experience; a few of them are listed below for students' reference:

• Artificial Intelligence's Effect on Personalized Marketing
• Data Privacy and Digital Marketing
• Ethical Considerations Influencer Marketing in the Metaverse
• Functions of Voice Search in Content Strategy and SEO
• Digital-era sustainability marketing
• Consumer Behaviour after the Cookie Revolution
• The Effect of Social Commerce on the Success of E-Commerce
• Cross-Channel Attribution Models in Marketing
• Strategies for Niche Markets in Digital Marketing
• Augmented Reality's (AR) Function to Improve User Experience

Also Check : Career Options after MBA Marketing: Highest Paying Jobs, Top Recruiters

In this category, all the techniques associated with binding audience engagement and creating brand awareness are included. Dissertation topics in marketing associated with branding and advertising are listed below:

• Storytelling's Place in Brand Development
• Customer Views on Authenticity in Marketing
• Social Media Advertising's Effect on the Sustainability of Brand Images 
• Marketing Tactics and Customer Reaction
• Celebrity Endorsements' Effect on Brand Equity
• In the Age of E-commerce, Brand Loyalty
• The Effectiveness of Humour in Advertising
• In the Market for Luxury Goods and Branding
• Brand Recognition and Advertising
• Effects of Visual Identity on Consumers in the Metaverse

Topics focusing on consumer behavior and their point of view towards any brand are critically analysed. Dissertation topics in marketing on consumer behaviour are listed below:

• Online Reviews' Effect on Consumer Purchase Decisions
• Consumer Conduct in the Retail Environment Following the Pandemic
• Consumer Behaviour Across Cultures in International Marketing
• Consumer Reactions to Ethical and Sustainable Branding
• Purchase Patterns in Internet Retail
• The Mentality Behind Pricing Techniques
• Social Influence's Significance in Consumer Behavior
• Price sensitivity vs. brand loyalty
• Customer Conduct for Subscription-Based Services
• Consumer Behavior in Shopping Using Augmented Reality (AR)

Also Check: 70+ Architecture Dissertation Topics in 2024

Top 10 Social Media Marketing Dissertation Topics 2024

Social media marketing primarily focuses on creating brand value on social media platforms; a few dissertation topics in marketing on social media are listed below:

• Social Media Influencers' Function in Promoting Brands
• Utilising Augmented Reality (AR) Filters for Social Media Promotion
• The Impact of Social Media Advertising on Consumer Intentions to Purchase
• Crisis Management on Social Media and Brand Image
• User-Generated Content (UGC) and Its Place in Social Media Marketing
• Social Media Algorithms' Impact on Content Visibility
• Social Media Marketing Techniques and Customer Conduct
• Privacy Concerns' Effect on Social Media Marketing
• Marketing Using Social Media in the Metaverse
• Chatbot's Application in Social Media Customer Support

Exploring multinational brands, adapting their branding strategies and investigating the challenges and opportunities faced by international companies in dissertation topics in marketing are listed below:

• International Branding Approaches and Cross-Cultural Consumer Views
• Approaches to Entering Emerging Markets
• Political and Economic Aspects' Effects on International Marketing
• Cross-Border Electronic Commerce and Global Consumer Trends
• Cultural Modification of Marketing Messages for International Campaigns
• International Marketing: Global Supply Chain Management and Sustainability
• Localization's Significance in Global SEO
• In International Marketing, Market Segmentation
• Strategies for International Influencer Marketing
• The Effect of Consumer Perceptions Across Cultures on Product Localization

Also Check: Thesis Vs. Dissertation - Meaning, Differences and Similarities

Top 10 Marketing Ethics Dissertation Topics 2024

Topics associated with all the marketing ethics and moral values are included in the dissertation topics in marketing ethics and are listed below:

• Targeted Advertising's Ethical Consequences
• Sustainability and Ethical Marketing Strategies
• Data security and consumer privacy in electronic advertising
• The Importance of Moral Leadership in Marketing Companies
• Influencer Marketing Ethics
• Fair Trade Promotion and Virtuous Consumer Conduct
• Moral Issues in Cause-Related Advertising
• Principles in Social Media and Accountability of Influencers
• Challenges of Ethics in Cross-Cultural Marketing

Top 10 Marketing Strategy Dissertation Topics 2024

All the techniques associated with marketing strategies are listed in the dissertation topics in marketing strategies below for student's reference:

• Marketing's Digital Evolution Strategies
• Agile Strategies for Marketing in a Changing Setting
• Difference and Competitive Positioning Approaches
• Strategies for Entering and Expanding 
• Markets Worldwide Brand Repositioning
• Creative Techniques for Product Launches
• Strategies for Content Marketing in the Digital Age
• Strategies for Customer-Centric Marketing
• Social Media Techniques for Engagement and Creation of Brands
• Sustainable and Corporate Social Responsibility (CSR) Marketing Strategies

Also Check: 100+ Dissertation Topics in Education in 2024

Top 10 Product Development Dissertation Topics 2024

Product development is a significant aspect, and dissertation topics in marketing based on product development are listed below for students:

• Open Innovation and the Creation of New Products
• Agile Methods for Product Development
• Designing Sustainable Products
• Product Innovation and User-Centred Design
• Multifunctional Groups in the Creation of New Products
• Networks of Development and Product Innovation
• Technology's Place in Product Development
• Verification and Testing of Markets for New Products
• Co-creation with consumers and innovation in products
• Discovery and Product Portfolio Planning

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71+ Research Paper Topics & Ideas for Marketing Students  

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers.  Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

• How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
• What manipulation tactics do brands use to get more customers?
• How can brand image be communicated via social media marketing?
• How can social media impact the buying choices of shoppers?
• Are consumers equipped to shield themselves from direct marketing strategies?
• Determine and analyze consumer buying behavior for [product name]
• How does advertising impact consumer behaviour?
• How does family orientation impact marketing communications?
• What characteristics do buyers look for when purchasing a product online?
• How does global marketing incorporate standardization?
• What attributes do consumers look for when comparing products online?
• How do financial institutions differentiate their goods and services on the basis of social class?
• Is direct marketing really the most effective form of marketing?
• What internet marketing trends can be expected for the future?
• How to marketing strategies differ across different cultures?
• Can brand advertising impact political campaigns?
• How do brands exploit impulsive buying?
• How does loyalty cards encourage sales and boost customer loyalty?
• Can well-marketed brands get away with selling substandard quality products?
• How is globalization having on impact on consumer behaviour?
• Impact of brand image on customer loyalty
• Brand attributes that lead to an increase in customer loyalty
• Successful marketing approaches that helped break through strong market monopoly
• Impact of cause marketing on brand affinity with young mothers
• Effect of consumer promotions and discount offerings on brand equity
• The outcomes of advertising in a recession
• Influence on Social Media advertising on consumer behaviour
• Effect of TV advertising on top of mind awareness
• Understanding customer perceptions around event sponsorships
• Does corporate social responsibility translate into sales?
• Canadians perspective on being targeted with mobile ads based on their browser history
• Is direct marketing welcomed by people?
• Are customers able to differentiate between various mortgage offering by competing banks?
• Does social media influence buying behaviour
• Do people like being click baited into sponsored posts?
• Understanding the impact of celebrity endorsements on ROI for CPG brands
• Women’s sentiments around comparison advertising
• How effective is comparison advertising to build brand equity?
• Do consumers prefer purchasing routine grocery products online?
• Is earned media perceived to be as important as it appears to be?
• What makes people want to share content to their friends?
• Understanding why content goes viral
• Marketing challenges around the evolving family structures
• Are we losing the emotional value and significance of money being in a cashless society?
• Is centralized global marketing a good idea for brand health in local markets?
• How is augmented reality going to enhance marketing experiences?
• How will artificial intelligence support in making better marketing decisions?
• Is immersion marketing through virtual reality technology going to be accepted?
• What does the luxury auto buyer look for in a car?
• How to instill a desire to purchase for customers in the luxury category
• Harmful effects of advertising to kids
• Impact of in-store branding on brand salience
• Effect marketing strategies for restaurant businesses
• Habit formation and ways to integrate new products in consumer lifestyles
• Is display advertising going to die?
• Can Snapchat help small business grow?
• How do customers perceive the brand who advertise on Instagram?
• The impact of humour in advertising
• Do customers pay attention to nutrition labels?
• What triggers impulse buying behaviour
• Essentials to sky rocket a new brand to heights of awareness
• The factors that lead to customer satisfaction in young adults
• Elements that help build an emotional connection with your audience
• How do males and females differ in their buying behaviour of mobile phones
• Does language targeting help in ethnic advertising?
• Customer Perceptions: Are well known brands good in quality?
• Is radio still an effective method of advertising?
• Rural vs Urban marketing challenges to be mindful of
• Impact of internal branding on employee retention and turnover
• An in-depth analysis of political marketing in Canada

More Categories of Research Topics

Still in need of some inspiration? Here are a few research paper areas that you can explore:

• Distribution
• Consumer Behavior
• Relationship Marketing
• Brand Management
• Nonprofit Marketing
• Market Segmentation & Targeting
• Internet Marketing
• Marketing Planning & Forecasting
• Product Design & Positioning
• Direct Marketing
• Advertising
• Purchasing & Materials Management

Hopefully, these marketing thesis topics will help you come up with a few topics of your own. If you’re still confused about which area, you’d like to work with, we suggest you consult your advisor for some additional help. Good luck!

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Marketing Dissertation Topics – Selected For Year 2023

Published by Alvin Nicolas at November 30th, 2022 , Revised On February 2, 2024

Marketing is a degree course focusing on commerce, lead generation and sales, so you’ll learn much more than creativity when pursuing a Marketing degree.

You will discover how to create spending plans, locate potential customers, penetrate foreign markets and select prices or revenues as part of your marketing degree programme.

Undergraduate, Master and PhD marketing students must complete their dissertation projects before the university awards them a degree.

Many students need help developing compelling marketing dissertation topics that inspire their creativity. The trick is to be mindful of the changes and the latest trends in the marketing industry.

Consider examining brand-new marketing trends so your dissertation project explores a current issue and helps you advance your professional career according to your expectations.

For example, think about the proliferation of social media and online shopping, but also the changes in customer relationships that need special consideration. Your marketing dissertation should provide readers with new, original and focused information.

To help you get started with your marketing dissertation, we have compiled a list of cutting-edge marketing dissertation topics and titles.

You can confidently use these topics because our PhD marketing experts have conducted in-depth research to ensure sufficient literature material is available on these marketing dissertation ideas.

Digital Marketing Dissertation Topics

With everyone going online, digital marketing is booming at present. With the help of effective digital marketing, even a small retail business can achieve great success. For this reason, digital marketing topics are commonly picked by students who want to become certified experts in this field.

Even though students think they are spending their best time on their thesis, choosing the wrong topic can have unfavourable effects and complicate matters.

For this reason, we have created a list of digital marketing thesis topics that will help you choose the ideal topic;

• Discuss the factors involved in selecting a brand ambassador.
• Check whether marketers are relying too much on digital material to drive sales.
• Are consumers still reading long blog posts for promotional purposes, or do they prefer short, inspirational graphics?
• Exploring the emerging idea of micro-moments in the world of online business.
• Assessing YouTube direct sales potential for vision brands.
• For B2B markets, creative digital marketing management.
• The unique characteristics of customers’ analytical buying styles in 2022 when they shop entirely online.
• How can businesses use social media to nurture relationships with their customers?
• The effectiveness and annoyance of chatbots for customer service: helpful or annoying?
• An examination of grocery companies’ Instagram feeds.
• What is good digital marketing, and what benefits does it offer for business development?
• A study compares Facebook ads with Google ads. Which one makes more money?
• To assess the value of video marketing within a company’s digital marketing strategy and how it affects customer satisfaction.
• Is it worthwhile to analyze customer psychology in the context of digital marketing?
• How to evaluate consumer behaviour in a digital media campaign?
• Assessing the human factor system of trust using an online retailer.
• How does digital marketing change the dynamics of the marketing period and the sale of goods?
• The reach of the company page can be increased through the content that food brands post on Instagram.
• What impact do landing pages have on marketing? What should land pages not do?
• What part do the company’s influencers play in sales, and how does that affect online marketing?

A complete list of: Digital marketing research topics

Brand Marketing Dissertation Topics

Branding is about giving a product a unique name and image in the eyes of the consumer. It is achieved through imaginative advertising that uses a brand concept that runs through every advertisement. Another aspect of branding is the development of a distinctive logo and name for a particular product.

When developing a dissertation on any topic in brand marketing, you need to be creative and pay close attention to the design, message, objectives, transparency and other crucial elements of the brand.

• Using a comparison of food retailers in the UK, explore the relationship between perceived risk and brand equity.
• Describe the reasons why a new brand initially attracts more exemplary customers.
• Do customers understand the core principles of a brand? Starbucks vs McDonald’s is a legal dispute.
• What is the impact of someone advertising multiple brands on TV?
• How do different product categories affect the relative weight of tangible and intangible brand equity?
• The function of word construction in conveying a brand’s message: a strategic analysis of well-known brands.
• A case study approach to increasing brand awareness using digital methods.
• Knowing your target demographic and fostering good customer interaction are two ways to develop a successful brand when you have fewer resources.
• Does the image of a brand change between different industries? The situation of Virgin Cola in the UK.
• How does unethical behavior affect a brand’s reputation? The cases of Shell, Nike and Starbucks.
• Why is it essential to apply theoretical concepts to branding?
• The impact of branding on sales in public transport.
• Targeting customers in ethnic markets: The case of Indian food customers of British supermarkets.
• How can companies use CSR to strengthen their brand equity? The example of Body Shop.
• How can marketing innovations in social media help companies survive?
• Why should companies spend more on marketing and brand building?
• Can a supermarket’s brand products convey brand equity in low-price departments?
• Using social media marketing to build small business brands.
• How can companies use applications on smartphones to strengthen their brand value? The legal situation of Starbucks and Café Nero.
• The decision-making process of customers vis-à-vis the rules set by stakeholders is the focus of the case study on the TESCO brand model.

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Direct-Marketing Dissertation Topics

Direct marketing is a form of marketing that sells directly to the customer. The company and the customer are the only parties involved in the product/service cycle.

Direct marketing comes in different shapes and sizes, with internet marketing being the most common. Online marketing allows companies to communicate directly with customers and eliminate mediators. This way, companies can learn more about consumers’ needs, wants and opinions about a good or service.

Below is a list of possible dissertation topics for the research area of direct marketing;

• How does the length of a voice message affect the effectiveness of telemarketing? An example from the mobile phone industry.
• How do Tesco and Body Shop use loyalty schemes to attract customers to direct sales?
• Creating a direct marketing information system and evaluating its performance.
• In the UK service sector, how does the weighting of different criteria influence online sales change according to the product type?
• How can companies benefit from artificial intelligence and its role in direct marketing?
• Targeting different nationalities and social classes with racial bigotry and prejudice.
• Evaluating the YouTube direct marketing performance of cosmetics companies.
• In an increasingly diversified global market, how does telemarketers’ nationality (accent) affect customer response?
• Analyze the efficiency and profitability of internet marketing as a direct marketing strategy.
• Do customers understand how to defend themselves against questionable direct marketing strategies of social media marketing companies?
• What influence does the message length have on direct marketing messages? A comparison between online and offline media
• Assessing the importance of consumer data and privacy in direct marketing strategies.
• Can direct internet and social media marketing be used to build customer relationships, or is it just a temporary means to connect with new customers?
• Can online marketing be used as a more effective technique for a group than for an individual?
• What are the differences between offline and online prospecting techniques? The UK airline sector is an example.
• The advantages and disadvantages of direct marketing include the use of SMS and email to communicate with customers.
• Social media marketing as a tool to attract high-value customers: Benefits and challenges for small businesses.
• How much force can change current consumer behavior patterns that deviate from society?
• The impact of cultural differences and foreign influences on decision making.
• Why do customers stay with Apple Inc. and adhere to global marketing standards? A case study from the market.

Other dissertation topics: Environmental Dissertation Topics   HRM Dissertation Topics

Social Media Marketing Dissertation Topics

In an era where most business transactions and purchases are made online, we cannot undermine the importance and benefits of social media marketing to society. Highlight the use of social media for shopping and influencer marketing. Here is a list of SMM Dissertation topics for your review;

• Are we breaking US law using Facebook’s marketplace when working with this digital marketing platform?
• The discovery of Twitter: Should microblogs be a basis for customer discounts and exclusive notifications?
• Why is Facebook discussed more often than other platforms in the context of social media marketing?
• Should large companies use youth-oriented social media such as Instagram and TikTok?
• The social media copyright debate: What are the pros and cons of posting online, using memes and graphics that are freely available online?
• Why should marketers exercise caution when using various posts and comments on social media due to the risks associated with user-generated content?
• What benefits and pleasures make beauty brands’ social media content offer?
• An examination of food brands’ Instagram posts.
• A review of Facebook’s positive, unfavorable and negative user comments and how they influence future conversation engagement.
• Why are practical Facebook apps so much less popular than their amusing counterparts?
• How do Facebook applications convert users into customers? The relationship between total installs, daily active users and app ratings.
• An evaluation of the effectiveness of banner ads on different social media platforms? Facebook, Instagram and Twitter are three examples.
• Is online word-of-mouth more effective than offline word-of-mouth? An investigation of customer comments on the internet.
• Do social media users behave in the same way as traditional customers?
• What strategies do non-profit organizations use to carry out marketing activities on Facebook and other social media platforms?
• What are the main differences/ similarities between the social media presence of the NHS and the CDC in the US?
• A study on the impact of social media marketing on the popularity of brand posts on Facebook fan pages.
• Use, barriers and measurement of social media marketing: implications for marketing managers.
• How can companies use social media marketing to influence their customers’ buying habits?
• How can social listening help vegan brands with their marketing strategies?

Marketing and Culture Dissertation Topics

Every culture is unique. What is appropriate in one culture may not be applicable in another. For this reason, companies operating in different cultures need to adopt different strategies. Companies must consider the cultural composition of the market before launching a new product.

There is no question that this marketing-related topic deserves study. The following list contains interesting and current dissertation topics in the field of cultures and marketing;

• What is the impact of innovation and culture on SME performance in Chinese markets?
• Examining the effectiveness of native advertising in the US, UK and China.
• What impact does social media have on the corporate culture of the UK fashion industry?
• How has globalization changed Toyota’s organizational culture around the world?
• The impact of cross-cultural marketing on businesses, with a particular focus on the FMCG sector.
• Do values, beliefs, and convictions have an impact on companies around the world?
• Applying the marketing mix in a multi-cultural society: evaluating any two civilizations.
• Analyzing the same marketing strategy in different markets can lead to business failure.
• The impact of cultural diversity on supermarkets in the UK.
• How do cultural differences affect marketing communication? The situation of Coca-Cola in India
• How do marketers account for differences in “national” culture between regions? Spanish banks in the Basque and Catalan regions.
• Does the language have an impact on a brand’s identity? A case of Coca-Cola.
• Integrating and evaluating regional differences within national marketing culture.
• How does individuality vs collectivism affect mobile phone sales? The People’s Republic of China is an example.
• The influence of individuality and collectivism on the purchase of smartphones
• Can car manufacturers afford to treat customers as one big homogeneous group?
• How can national culture explain the dominance of Scotch whiskey in the world whiskey market?
• Analyzing imports and exports to see how culture affects the trade market in the case of General Motors.
• How can nations use their own culture to help promote their key exports? France’s Champagne serves as an example.
• Discuss how the marketing environment is analyzed.

Consumer Psychology and Marketing Dissertation Topics

Consumer behaviours, which is a marketing focus, can largely be explained with the help of consumer psychology. It shows how consumers behave in the individual phases of the buying process and what reasons they have for their actions. Marketers can develop and implement communication strategies tailored to specific customer groups based on these psychological profiles.

Below you will find some suggested topics for your marketing dissertation in the fields of marketing and consumer psychology;

• How does consumer knowledge affect product purchases and purchasing decisions?
• Impact of bad advertising on customer behaviors.
• Wall-Mart customers’ perceptions of in-store and online shopping.
• What motivates customers to buy from Amazon?
• What are the benefits and advantages of customer reviews on websites?
• How can companies effectively use Big Data to better understand the psychology of their customers?
• What do consumers think about green marketing?
• Understanding consumer psychology will help you create marketing plans that work.
• What impact do marketing research and planning have on sports marketing?
• Assessing consumer attitudes and behaviors concerning luxury goods.
• What impact does bad word of mouth have on a company’s performance?
• How does gender affect how customers of luxury products process information?
• What role does motivation play in the buying process? An overview of the UK market for mobile phone ringtones.
• How does the gender of luxury product buyers affect selective bias?
• What role does education play in functional internet advertising?
• Do attitudes and beliefs’ importance differ for low and high-involvement goods?
• How does gender affect the way people buy luxury products online?
• What influence does social media have on the buying habits of luxury products in the fashion industry?
• An analysis of consumer psychology, attitudes, and the marketing of fashion goods
• What do consumers think of Burberry’s digital marketing efforts?

Marketing Ethics Dissertation Topics

A challenging issue in the field of marketing is marketing ethics. Marketers should consider marketing ethics when trying to develop successful and profitable marketing campaigns for their companies.

Businesses must adhere to several ethical principles to successfully operate and run marketing campaigns. Any of the following topics could serve as the basis for a dissertation on marketing ethics;

• What elements distinguish a consumer’s choice of the most and least socially responsible companies?
• Do marketing campaigns influence customers’ purchasing decisions related to a specific cause?
• How do companies use PR to recover from consumer boycotts? The situation of Shell and Nestle.
• Gender inequalities and their impact on perceptions of corporate social responsibility.
• Building corporate reputation and brand equity through multiple CSR initiatives.
• The importance of trust in enhancing brand value and corporate reputation through CSR initiatives.
• Corporate social responsibility and firm performance. An examination of the function of the market environment and marketing competence.
• The impact of a company’s unethical behaviors on sales: Analysis of ineffective marketing campaigns.
• The relationship between corporate social responsibility and marketing ethics.
• How do publicly available codes of conduct affect consumer purchasing decisions? The situations of The Body Shop, Levi’s and Marks & Spencer.
• How can ethical perceptions and intentions when buying affect consumer behaviors? A comparison of chickens kept in battery cages with those kept outdoors.
• What is the impact on consumer purchasing behaviors of marketing activities designed with a specific purpose? Starbucks’ Raise a Cup to a Good Cause initiative.
• What do consumers demand from companies in terms of ethics?
• How do companies deceive customers into increasing sales of their products, and how does this impact their bottom line?
• Examining the relationship between corporate social responsibility and marketing ethics.

Also read: Business Ethics Dissertation Topics

Why is it Important to Select the Best Marketing Dissertation Topics

The marketing field is vast and interconnected with many other academic areas, including civil engineering, construction, law and even healthcare. As a marketing student who wants to achieve good grades, developing new ideas and experimenting with established marketing theories is crucial. For this reason, creating a marketing dissertation topic that is clear, rational, and truly addresses a pressing problem prevalent in the industry is critical.

We cannot stress enough how important it is to find a sensitive topic for the study.

If you fail to choose a correct topic, this will affect the amount of time and effort spent on writing your dissertation, as you risk falling into a rejection loop right at the beginning. To develop a topic, consider previous research, consult your supervisor, and get support at this point in your dissertation.

Therefore, when choosing your dissertation topic, it is advisable to make sure that it is original and relevant to the current problems or issues that are interesting enough to warrant further research. Explore marketing topics usually under-researched and step out of your comfort zone. You will be successful if you keep this in mind when researching and considering our marketing suggestions!

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Our marketing dissertation experts can suggest several unique and cusotmised marketing topic ideas and examples to help you jumpstart your dissertation project. We also provide several other dissertation services including research proposal writing , dissertation methodology chapter writing , literature review writing , statistical analysis , proofreading and editing , and more.

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List of Marketing Dissertation Topics for MBA

• Post author: myspeakhr
• Post category: Topics
• Reading time: 4 mins read

We know it is very important to select an appropriate and best title for your dissertation in Marketing. Dissertation is also termed as Project, Thesis, Internship etc in various countries. Select a best title for your MBA thesis will make your work half done. Hence here we have provided you the List of Marketing Dissertation Topics for MBA, BBA and other management course students. This Marketing research topics will give a clear idea in selecting a masters thesis marketing topic. Here you can find sample of Marketing Thesis topics for MBA students. You can find topics related to Consumer Behavior, Digital Marketing, Branding, customer relations, satisfaction and many more.

List of marketing dissertation topics:

Following is the list of marketing dissertation topics which can be also be termed as marketing research topics, marketing project topics, marketing thesis topics etc.

1. “The Influence of Advertising on consumer Buying Behaviour”

2. “The Influence of Advertising on children and its impact on buying Behaviour”

3. “The Mobile Phone Industry – Delivering Value to the Student Segment of the Market – An Indian scenario”

4. “Standardization versus adaptation issues in International Marketing with special reference to FMCG ”

5. “Effecting branding practices and brand recognition”

6. “Effecting branding practices and its impact on brand recognition”

7. “Effectiveness of Marketing Communication Tools on Consumer Decision in selecting specific Credit Cards”

8. “Impact of Brand Loyalty on Customer Satisfaction”

9. “Brand Loyalty – as a tool for Customer satisfaction”

10. “The Impact of Social Media on youth towards Customer buying Decisions”

11. “Advertising as Meaningful Signs on today’s youth segment”

12. “Market analysis a best tool to design marketing strategies for new business organisation”

13. “Strategic Market Analysis of Banking companies and Marketing Activities”

14. “Impact of Marketing Communications Activities practiced by mobile companies on the Behaviour of Loyal Consumer Base”

15. “Are Marketing Methods Becoming Too Intrusive? Does to creates Privacy Issues in India”

16. “Factors Affecting Competition & Success of Smart phones in Smart Phone Industry of India”

17. “Brand Identity And Its Impact On Consumer Behaviour for top textile brands”

18. “Examination Into Youth Brand Loyalty: The ready-made Textile Industry”

19. “A Marketing Plan For A Business Operation In rental car service company”

20. “An Investigation on How Protect A Brand and sustain loyal customers in this competitive network service providers”

21. “An In-Depth study on Role Advertising Agencies- An Indian Perspective”

22. “An Investigation Into The Concept of Relationship Marketing as an effective tool for customer satisfaction”

23. “The role of Relationship Marketing in improving Brand Loyalty”

24. “An In Depth Analysis Into: Consumer Behaviour the first thing to be understood by Indian brands ”

25. “Consumer Loyalty: A study on retail market”

26. “The Effects of Advertising and Its Impact on the Consumption of soft drinks by Young People of India”

27. “Brand Extension strategies- A study on Success story of famous brands”

28. “The Growth of Internet Affects Consumer Behaviour- An Indian approach”

29. “The Extent Of Strategic Ethical Marketing And The Impact Upon The Consumer”

30. “A Study on Consumer perception And Behaviors Towards Traditional Food”

31. “The Perception of Female customers towards Traditional Male Products”

32. “A comparative study of Male and female buying behavior in retail malls.”

33. “A Comprehensive Investigation Of Supermarket Differentiation”

34. “Loyalty schemes Modern tools used for sustaining loyal customers”

35. “Does Celebrity Endorsement Influence Consumers Purchasing decisions An Intensive study”

36. “Customer perception towards post paid and prepaid plans of various service providers”

37. “To What Extent Do Cartoon Characters Influence Children And What Implications Does This have on the buying decision of parents?”

38. “The Impact of offers and discounts on Online Clothes Shopping”

39. “The Effects of Internet Marketing In The Indian Hotel Industry”

40. ” The impact of various online ticket booking sites in Indian hotel Industry”

41. “The aviation industry of India is benefiting/losing profits through various ticket booking sites A comprehensive study”

42. “Customers perception towards websites and Apps for booking of tickets/hotels/restaurants/services etc.”

43. ” Automobile Companies Use CRM To Improve Customer Loyalty – A comprehensive study”

44. “A study of Brand Management as a tool for sustaining market presence by various giant marketers in ______________ industry”

45. “A study on Critical Success Factors of Customer Relationships Management”

46. “A study on the role of Online Shopping in decline of Retail Sales”

47. “The Impact of TQM in Indian Service Industry special reference with hotel industry”

48. “Impact of CRM In Company’s Performance with special reference to service industry”

49. “A study on Online Shopping Factors Affecting Customer Satisfaction with special reference to electronic goods”

50. “Does Size influence Customer expectations A study on customers expectation from large and small hotels in _____________ city”

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Home » Blog » Dissertation » Topics » Marketing » Marketing Dissertation Topics List (27 Examples) For Your Research

Marketing Dissertation Topics List (27 Examples) For Your Research

Mark Oct 24, 2019 Jun 5, 2020 Marketing No Comments

Marketing dissertation topics are based on new and emerging concepts in the field of marketing. Marketing is the backbone of a business, which helps in managing the exchange relationships. The research topics on marketing provide a wide scope for studying emerging concepts and trends of marketing. The project topics on marketing are provided, which can […]

Marketing dissertation topics are based on new and emerging concepts in the field of marketing. Marketing is the backbone of a business, which helps in managing the exchange relationships. The research topics on marketing provide a wide scope for studying emerging concepts and trends of marketing. The project topics on marketing are provided, which can help in exploring the field of marketing and finding out how it is contributing to the management of different functions. .

A list Of marketing dissertaton topics

Analysing customer-centric marketing strategies in attaining a competitive edge and sustaining growth.

The emerging role of information technology in revolutionizing the marketer’s approach towards manipulative advertising.

Studying the integration of Internet of Things and Smart Devices with automated service interactions to create optimal value.

How does promoting innovation and creativity contribute to creating a strong brand image?

Role of manipulative tactics in influencing the purchasing desires and consumer behavior.

To study the importance of social marketing for teenage products.

Impact of technology-enabled customer engagement to drive customer purchases and brand loyalty.

Identifying the best theoretical tools for coping with rapid changes in the perceptions and demands of consumers in the global environment.

Role of game theory in successful branding.

Impact of brand association and cause-related marketing in the case of building awareness of less-familiar brands.

Role of holistic digital marketing plan to get maximum value in digital channel.

Importance of transferability of brand image across product categories.

Impact of the-related innovation in the area of entrepreneurship marketing.

Studying the relationship marketing be used to attract new customers through social networking sites.

To study the role of smart phone apps to attract and retain customers in the context of multinational corporations.

The role of social media marketing to attract customers to brand of small companies.

To find out the direct online and social media marketing on building customer relationships.

Analyzing the impact of online marketing in connecting with customers.

Does switching to online marketing help businesses in increasing presence and awareness.

Studying the factors that shape consumer wants and demands.

Strong brand image affects the level of customer retention and loyalty.

Studying the emerging concept of color psychology in marketing.

Market orientation and innovation for entrepreneurial businesses.

Finding out the role of safety and security in tourism relationship marketing.

Impact of sustainability goals on the marketing tactics and strategies.

Analysing the current practice of using celebrities in marketing communications.

Studying the interplay of market orientation, marketing capability and digitalization in the context of internationalized SMEs.

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Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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40 Creative MBA Dissertation Topics That Will Help You Score A Grade

Everyone strives hard to get the title of doctorate. To achieve this honorable title, one has to work hard and complete the Ph.D. This curriculum is the best way to gain in-depth knowledge of the subject. There are students of MBA who are aspiring to achieve a Ph.D. and be the master of the subject. That will also help them decorate their name with “Dr.” While completing your doctorate, you must undergo the complicated process.

In all those processes, one of the essential things is the dissertation. You have to prepare a detailed thesis of the section that you are doing your research on. But one of the most struggling things that you encounter in your dissertation is to start. For starting your dissertation, you need to end up choosing a topic for it. You might juggle hard to pick one topic as there are numerous things that you have to keep in mind while selecting an MBA Dissertation Topics to guide your dissertation.

In this write-up, you will get to know how you can choose MBA topics for your dissertation as well as you will also get the suggestion of 40 topics from which you can select your favorite one. So, go through the article thoroughly.

Table of Contents

How to Choose Your Dissertation Topics?

Choosing a dissertation topic is another struggling thinks for students. Usually, the expectation is to choose a topic that is innovative and relevant to the ongoing trend. The field is so vast that exploring all the details is next to impossible. Here are some tips that can help you to choose a relevant topic for your dissertation:-

• You have to check the surroundings to see the common issues people are facing regarding your subject. You can search for the solution and make it your dissertation.
• Don’t forget to check the relevance of the topic. If your topic is irrelevant according to the time you are living, it is not worth living.
• See the repetitive tendency. Check that how many people are choosing this topic. If the number of people is much, then drop the idea of selecting it. No one loves to read repetitive ideas. The only way you can choose the topic is if you have something completely novel to tell about.
• You can discuss with your friend and have an idea about what they are choosing. You can ask for suggestions. Along with your friends, you can also seek guidance from your seniors and mentors. They can guide you for MBA Dissertation Ideas.

You can hire experts for your dissertation writing as well. Numerous assignment help websites are proficient enough to write a dissertation on MBA topics.

40 Innovative topics for Dissertation Writing

Even if you have all the tips for choosing a perfect topic, sometimes you can’t pick the topic. But not to worry. Clear all the confusion clouds from your mind as we will discuss 40 topics that you can choose for your dissertation.

Let’s start the discussion. here are some of the topics under various sub-distribution:-

Dissertation topics on Marketing For MBA

Here are ten topics, from which you can choose one for you:-

• Describe the role internet inverting leads into customers
• Compare the customers of any three countries and measures to turn them
• Does Celebrity branding helps in enhancing the business?
• Write a dissertation on the pricing strategy of your favorite brand
• Loyal Customers vs Number of Customers: Who helps more in business
• Basic points to enhance customer loyalty.
• Case study on Skoda Marketing strategy
• Should Ethical limitations be removed from marketing strategy?
• Social Media or Traditional Marketing: Which is the best?
• How Does Targeting a niche audience help?

Dissertation topics on Finance For MBA

Here are some of the topics that you can choose for your MBA topics:-

• Explain the Procedure of banks handling their cash process.
• Explain the human reaction to using credits for buying things
• Structure of financial reports for non-profitable organizations.
• Discuss the elements that determine the credit rating of a particular country.
• A to Z information about the stock market.
• Credit Card: Analyse the statement
• Business Audit: Procedure and Details
• Economic and monetary growth of USA
• Detail analysis of the housing sector and financing
• Explain the forex market

Dissertation topics on Operations For MBA

Here are some of the topics for operations for MBA:-

• What brings more benefits, upgradation, or new launches?
• Pros and Cons of artificial intelligence in inventory management
• Differentiate between B2C business ad B2B business
• How multi-site manufacturing is impacted by real-time communication.
• Boons and banes of 3D printing techniques
• Impact of dynamic pricing on Airlines company
• Risk management and pharmaceutical companies in the UK
• Inventory Control: Backbone of Operational Management
• Suggestions for improvement of logistics on-time delivery
• Robotics and Supply Chain

Dissertation topics on HR For MBA

Here are the ten topics that you can choose for your dissertation:-

• Roles of HR Management in Startup as well as an established organization
• Impact of HR policies on employee retention rate
• Effect of team resignation in an organization
• Impact of employee error in a manufacturing company
• Effects of rewards and incentive
• How can employee empowerment affect the job satisfaction
• How can flexible working hour helps in recruiting
• Factor responsible for employee resignation
• Which company policies, according to you, exploit employees?

These are 40 topics that you can use for your creative dissertation for your MBA. So you can choose anyone from it of your specialization. These topics are according to the trend and relevant to the time. They can help you to score an A grade for your dissertation. You can take assistance from of course the internet, your teachers, seniors or friends.

Here are quick tips and tricks that can help you ace your dissertation. Go through them thoroughly to score your dream grades.

Tips and Tricks to Score Your Dream Grades

• Get the relevant notes from your seniors. They have good research notes that you can ask for help with.
• Choose only authentic online documents. It has been noticed that 91% of students are trapped under corrupt evidence to add to their dissertation. That hampers the credibility of the dissertation sources.
• Add case studies, facts and figures to support your point of view.
• Try to make it interactive and use simple language while writing it.
• Start with quotes and thoughts that support well with the topic. Make comparisons and ask questions at the end of the dissertation. Questions stick in the reader’s mind and keep your dissertation alive in mind for a long time.

These are some tips that will help you to ace the dissertation. I hope this was helpful to you.

All the best!

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MBA Dissertation Topics

Published by Jamie Walker at January 5th, 2023 , Revised On August 15, 2023

Your dissertation topic should be unique and well-researched if you want to score a distinction. Developing ideas for a distinction-level MBA dissertation or thesis can be a challenge. Choose topics and areas that have not been sufficiently researched in the past, and you can make a valuable contribution.

Gone are the days when students would hop from one book to another in libraries and search for topics for their dissertations. Considering the amount of free data available from various sources on the internet, you can conduct desk-based research to figure out which topic has been covered extensively in the past and which topics, areas or subjects need attention according to the current scenario.

We have provided several unique MBA dissertation research ideas below. However, if you want more specific ideas customised to your personal needs, you can contact our dissertation writing experts . Our experts have years of experience in finding unique MBA issues for research. They provide free consultancy and help you write the perfect thesis paper on any MBA topic you choose.

Without further ado, here is our list of the best MBA dissertation topics you can consider for your project.

• The Impact of Leadership Styles on Organisational Performance: A Comparative Analysis
• The Role of Corporate Social Responsibility in Enhancing Brand Image and Customer Loyalty
• Analyzing the Effectiveness of Digital Marketing Strategies in the Hospitality Industry
• Investigating the Factors Influencing Employee Engagement and its Relationship with Organisational Productivity
• The Role of Emotional Intelligence in Effective Leadership: A Study of Top Executives in the IT Sector
• Exploring the Impact of E-commerce on Traditional Brick-and-Mortar Retailers
• Assessing the Relationship between Corporate Governance and Firm Performance: Evidence from the Banking Sector
• The Effect of Technological Innovation on Small and Medium Enterprises (SMEs) Growth and Competitiveness
• Analyzing the Impact of Employee Training and Development on Organisational Success
• Examining the Role of Entrepreneurship in Economic Development: A Comparative Study of Developed and Developing Countries
• Investigating the Challenges and Opportunities of Implementing Sustainable Supply Chain Management Practices
• Assessing the Effectiveness of Performance Appraisal Systems in Enhancing Employee Motivation and Job Satisfaction
• Exploring the Factors Influencing Consumer Behavior in Online Shopping: A Cross-Cultural Analysis
• The Impact of Globalisation on International Business Strategies: A Case Study of Multinational Corporations
• Analyzing the Effect of Mergers and Acquisitions on Firm Performance: Evidence from the Pharmaceutical Industry
• Investigating the Role of Corporate Culture in Enhancing Innovation and Creativity
• The Impact of Talent Management Practices on Employee Retention in Knowledge-Intensive Organisations
• Exploring the Strategies for Successful Market Entry in Emerging Economies: A Study of Multinational Companies
• Analyzing the Effect of Leadership Development Programs on Succession Planning in Family-Owned Businesses
• Investigating the Role of Ethical Leadership in Promoting Ethical Behavior within Organisations
• The Role of Emotional Intelligence in Negotiation and Conflict Resolution in the Workplace
• Analyzing the Impact of Corporate Culture on Employee Innovation and Entrepreneurial Behavior
• Exploring the Strategies for Effective Change Management in Organisations
• The Effect of Diversity and Inclusion Initiatives on Employee Performance and Organisational Outcomes
• Investigating the Relationship between Corporate Social Responsibility and Financial Performance: A Longitudinal Analysis
• Analyzing the Factors Influencing Consumer Buying Behavior in the Fashion Industry
• The Role of Corporate Branding in Building Customer Trust and Loyalty
• Examining the Impact of Employee Empowerment on Organisational Agility and Competitive Advantage
• Investigating the Challenges and Opportunities of Implementing Big Data Analytics in Supply Chain Management
• The Effect of Leadership Development Programs on Millennial Career Advancement and Retention
• Analyzing the Role of Technology in Enhancing Customer Experience in the Retail Banking Sector
• The Impact of Corporate Governance Practices on Firm Value: A Comparative Study of Developed and Developing Markets
• Exploring the Factors Influencing Successful International Joint Ventures: A Case Study Approach
• Assessing the Effectiveness of Performance-Based Pay Systems in Motivating Employees and Driving Performance
• The Role of Corporate Entrepreneurship in Achieving Sustainable Competitive Advantage
• Analyzing the Impact of E-commerce Platforms on Small Business Growth and Market Expansion
• Investigating the Relationship between Organisational Culture and Employee Engagement in Remote Work Environments
• Exploring the Strategies for Managing Cross-Cultural Teams in Global Organisations
• The Effect of Leadership Styles on Employee Job Satisfaction and Turnover Intention
• Analyzing the Factors Influencing Customer Loyalty in the Online Food Delivery Industry

More MBA Dissertation Topics With Aim

Topic 1: the impact of social media campaigns on the psychological triggers and conversation rate of customers. a case study of asos..

Research Aim: The research aims to analyse the impact of social media campaigns on the psychological triggers and conversation rate of customers concerning the case study of ASOS.

• To analyse the impact of social media marketing on the brand awareness and psychological triggers of customers.
• To determine the factors contributing to customer conversation rate and how it benefits the marketing strategies of firms.
• To investigate the impact of social media campaigns on the psychological triggers and conversation rate of customers of ASOS.

Topic 2: The impact of big data analytics on understanding online consumer psychology and digital marketing effectiveness of companies.

Research Aim: The research aims to evaluate the impact of big data analytics on understanding online consumer psychology and the digital marketing effectiveness of companies.

• To analyse the impact of big data analytics on organisational performance.
• To determine how online consumer psychology can be analysed for better digital marketing performance.
• To investigate the impact of big data analytics on understanding online consumer psychology and digital marketing effectiveness of companies.

Topic 3: How organisational culture and power impact conflicts and compliance in MNCs.

Research Aim: The research aims to analyse how organisational culture and power impact conflicts and compliance in MNCs.

• To analyse the impact of organisational culture on employee communication and compliance.
• To determine the influence of organisational power on conflicts and employee performance in MNCs.
• To investigate the impact of organisational culture and power impacts conflicts and compliance in MNCs.

Topic 4: Investigating the impact of gender equity in the workplace on worker wellbeing, innovation intensity and quality decision making.

Research Aim: The research aims to investigate the impact of gender equity in the workplace on worker wellbeing, innovation intensity and quality decision making.

• To analyse the influence of gender equity on employee performance and wellbeing.
• To examine the contributing factors of innovation and quality decision making across organisations.
• To investigate the impact of gender equity in the workplace on worker wellbeing, innovation intensity and quality decision making.

Topic 5: The impact of servant leadership on the market performance and wellbeing of the organisational stakeholders. The case study of Balfour Beatty.

Research Aim: The research aims to evaluate the impact of servant leadership on the market performance and wellbeing of the organisational stakeholders concerning the case study of Balfour Beatty.

• To analyse the implications of servant leadership on the market performance of organisations.
• To evaluate the influence of servant leadership on stakeholder wellbeing and organisational resilience.
• To investigate the impact of servant leadership on the market performance and wellbeing of the organisational stakeholders of Balfour Beatty.

MBA Trending Research Topics

Topic 6: comparative analysis between creative advertising and direct marketing.

Research Aim: Advertising in the business world has now changed. Direct marketing has been replaced with creative advertising. Even though the two types are very different, creative advertising has done more good to businesses than direct marketing. With today’s world evolving and advertising taking over the corporate world, companies need to keep up with their creativity. This will not only help them in gaining customers’ attraction but will also help the company in earning huge profits. Considering this recent change in the corporate world, this research will compare the two methods and conclude which method is the most suitable for businesses.

Topic 7: Innovation Management in Companies – The Way Forward

Research Aim: To keep up with the ever-evolving business world and its needs, companies need to stay up to date to make sure that they bring in new methods, products and ways to manage their company and take it forward successfully. This research will talk about how businesses should consider innovation management and how they should incorporate the same in their way of doing business. Not only will businesses gain from innovating their products or processes, but they will also understand how successful it can be for the business once it is effectively implemented. Thus, the main aim of this research will be to help businesses understand the importance of innovation and talk about how innovation has helped many reputed names in the corporate world.

Topic 8: Analysis and Evaluation of Investment Strategies in the Retail Sector

Research Aim: There are tons of investment strategies available for businesses. Companies should make investment-related decisions based on their financial inflow and the position of their business. Considering both these aspects while investing is critical. If they fail to do so, they will invest without a clear idea of how the investment might turn out, thus putting their company and its money in jeopardy. The investment strategies play a huge role in the company’s success, as they help in earning more profits. Thus, if the investment strategies are suitable for the business, they will be favourable for all. This research will discuss the different types of investment strategies that companies in the retail sector can take advantage of. Furthermore, this research will talk about the various investment strategies available for companies in the retail sector and how they can utilise them to their advantage.

Topic 9: Flexible Working Hours – How Will it Help Companies in Retaining and Recruiting Employees

Research Aim: The world is evolving with the way business is being conducted. All businesses need to understand the importance of flexible working hours along with fixed working hours. Introducing flexible working hours can help the business grow, as employees will be free to choose their working time, thus will put in more effort in their job. On the other hand, working mothers will be the ones who will benefit the most. They will be able to handle their home, as well as their office. This research will talk about the concept of flexible working hours, how it helps employees, and how the company can ensure that employees are retained through this new policy. The success rate of new recruitment based on flexible working hours will also be discussed in this research.

Topic 10: Technology as a Competitive Advantage – Investigating its Effectiveness

Research Aim: Today, no business can survive without technology. Implementing the right kind of technology is the key to success for any small, medium or large business enterprise. Businesses must make sure that they understand how important technology is for their company, how it will ease the business process, and bring down the cost of doing business. In addition to this, technology also acts as a competitive advantage in today’s world of business. Companies with better technologies have an advantage in the market where they can perform better and earn better profits than other companies in their industry. This research will talk about how technology assists companies in staying ahead of each other in the business and how each company should make sure that the right technology is implemented in the system not to help compete in the corporate world but also to offer ease of working its employees.

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266 Marketing Dissertation Topics For The Highest Grades

It is no doubt that marketing is an essential component of everyday life. Whether it is academic institutions, banks, churches, or even social groups, marketing must be involved. As such, college and university students take marketing as a minor or significant. A professor can test different aspects of marketing depending on the course that one is taking. Do you want to develop a fast approach to writing marketing topics with British writers? Read this article to the last dot.

What Are Marketing Dissertation Topics?

Marketing is selling and promoting a service or product. This process includes conducting market research and advertising to tailor the message according to the needs of the consumers.

Marketing is a common field for those taking an MBA course or any other related communications courses. Students in this field will have to know how to write marketing messages with compelling and creative content. Remember that if a marketing topic does not sell, then no one will buy the product.

Marketing topics should be: Catchy and captivating at first sight Identify what is missing and how the company comes in to fill the gap To help the consumers

Most promotional messages only tend to sell a product without the audience in mind. However, a great marketing message will make the consumer feel like part of the product. It should not seem like one that wants to siphon funds out of the consumers.

Students can get impressive marketing topics from:

• Reputable online sources related to business and marketing
• Your class lecture notes
• The old dusty marketing books on your library shelf

Once you get your marketing topic, you will begin sourcing ideas that will inform the content of your paper. The content should center on informative information on the subject. Below are marketing dissertation ideas to make you a champ!

Branding Dissertation Topics

• The impact of media on brand awareness of new products
• What is the difference between real quality and perceived quality in branding?
• Why brand associations may be detrimental in the end
• The role of brand loyalty in promoting products and services
• Why football stars are the best brand ambassadors for products
• Effects of a person marketing more than one brand on a TV station
• Latest innovation technologies that make branding a lucrative venture
• The role of using women in brand and marketing of products
• Why companies should invest more in branding and marketing
• Discuss why a new brand attracts more excellent consumers in the initial stages
• Evaluate the effects of using one brand ambassador for long
• The role of billboards and posters in brand marketing
• Why the text used in a branding message matters the most
• Why children should not be brand ambassadors
• Analyze the factors involved in choosing a brand ambassador
• What determines the rates for a brand ambassador?
• How long should a company advertise a new brand?
• Why is it essential to incorporate theoretical approaches in branding
• The role of branding on public means of transport in the sales

Digital Marketing Dissertation Topics

• The role of social media marketing on consumer behavior: A case study of youths
• How are pop-up advertisements affecting buying behaviors?
• The effect of YouTube ads on how consumers view products
• Why the frequency of a digital media marketing message may affect its sales
• Effects of posters and graphics on digital marketing
• The role of short notes and color choice in digital marketing
• How the internet is affecting consumer behaviors for the worst
• Why it is expensive to use celebrities and influencers in digital marketing
• Effects of short video ads in digital marketing
• The effects of automated service messaging on digital marketing
• Why virtual marketing messages on digital media may not be effective
• The role of AI in consumer digital marketing
• Why companies should invest in marketing on their landing pages
• How to analyze the behavior of consumers in a digital media campaign.
• Why e-marketing is becoming a pain in the back, especially with promotional emails
• How to develop better relations with consumers on digital marketing platforms
• Should physical marketers complement digital marketing campaigns?
• How to identify the best time for digital marketing campaigns
• The role of Twitter hashtags in digital marketing campaigns.

Consumer Behaviour Dissertation Topics

• How companies can identify consumer behaviors and maximize on them
• Effects of neglecting consumer behavior in marketing
• Digital tools that can help marketers identify consumer behavior
• How to gauge the reception of a particular marketing message
• Why ladies tend to buy more clothes than the men
• The role of window shopping on the purchase of products: A case of women
• Why teenagers in urban areas are consumers of technology-related products
• Effects of selling beauty products to male audiences
• Why the repetition of marketing messages impacts the consumer behavior
• Discuss why the adult population does not engage in much buying
• Why promoting products with controversial celebrities affects their buying behavior
• Effects of promoting products using indecent language or characters
• How to build a strong brand online among all audiences
• The role of product design and brand image on how the audience perceives it
• How the world wide web is enhancing the outreach of a product
• How to retain the brand value of the product through innovation
• What determines the loyalty of a customer to a particular brand?
• Why it is difficult to market to today’s busy consumers
• Why masks and other related products are selling in the COVID-19 pandemic

Social Media Marketing Dissertation Ideas

• The role of Facebook ads in marketing a product to the consumers
• Why social media marketing is majorly attractive to the young audience
• Effects of advertising on more than one social media platform
• The credibility of social media marketing messages in the 21 st century
• How con artists on social media have made it difficult for buyers to purchase products online
• How selling in Amazon is transforming social media marketing techniques
• Discuss the prospects of social media marketing in the face of new technologies
• The role of an online survey in preparing social media marketing messages
• Current strategies used by online marketers in the United Kingdom
• The role of Instagram ineffective social media marketing and branding
• The role of localization in preparing social media marketing messages
• How the internet has made global reach by marketers possible
• The role of social media marketing in demystifying myths about products
• Effects of perception on online purchasing behaviors
• How social media marketing improves brand loyalty
• The role of identity creation in determining online messages
• Discuss marketing ethics that accompany social media marketing
• The part of gamification in social media marketing stories
• The amount of social media presence for global companies

Dissertation Topics In Marketing

• The evolution of marketing from the 17 th century to date
• Evaluate the role of the principles of marketing in its practice
• Discuss why it is essential to have strategic marketing and planning
• Analyze the scope of marketing for perishable products
• Discuss the various approaches of marketing in developing countries
• Compare and contrast between marketing and selling
• A historical perspective of complex marketing in the 21 st century
• Discuss the concept of marketing in the 19 th century
• The role of marketing scholars in determining its practice and success today
• Discuss the critical role played by Kotler in advancing marketing
• Effects of viewing marketing from the producers/sellers side
• Why marketing is essential when the demand of a product exceeds the supply
• Marketing techniques that help in selling expensive products
• How to tailor marketing messages to minimize the cost of production
• Evaluate why the cost of production and a market quantum of profit is essential in marketing
• Why marketing should deliver the desired products more effectively and efficiently
• Discuss the role of the consumer’s sovereignty in marketing
• How to develop marketing messages from customer’s reactions to various product features
• How to deal with customer complaints in a marketing campaign

Current Marketing Dissertation Ideas

• The role of coronavirus pandemic in affecting marketing strategies
• Discuss how the 5 P’s of marketing are transforming with time
• The role of market segmentation in determining what messages to prepare
• How targeting and positioning is critical in aggressive marketing
• Discuss the part of analyzing the marketing environment
• Evaluate the needs and motivation behind a successful marketing campaign
• Why group dynamics are essential in identifying the right message for a marketing campaign
• The role of social surroundings and consumer perception in the current marketing world
• The role of using ladies in campaign promotions as compared to men
• Effects of studying consumer behavior, needs, and motivation
• The part of advertising mix-direct selling on social media
• Evaluate the role of sales promotion and public relations
• Why brand evaluation is vital when it comes to identifying new trends in marketing
• The part of effective communication techniques in marketing
• How to achieve relationship marketing using social media tools
• Discuss how cyber and network marketing is affecting the industry
• Does e-commerce promise a better future for marketers and promoters?
• Evaluate rural marketing techniques in developing nations
• What is the relationship between marketing and ethics?

Top Marketing Dissertation Titles

• Discuss why decision making and organization is critical in marketing
• Evaluate the role of communication and control process in marketing
• Why human resource management is essential to marketing
• How to create solutions that deliver satisfaction to the customers
• The part of engaging stakeholders in marketing campaigns
• Evaluate the determinants of advertising, sales promotion, or salesmanship
• Effectiveness of marketing campaigns that target the global economy
• The amount of information in creating marketing messages
• Discuss the key concepts and decisions in marketing in a business environment
• Evaluate effective marketing strategies for business organizations
• How to conduct consumer behavior research for use in marketing
• How to apply marketing principles in decision making in information and other organizations
• How to develop appropriate marketing strategies for information services
• Discuss how to apply the marketing concept in identifying and analyzing consumer needs and wants.
• Evaluate the various marketing management philosophies
• Discuss the different marketing mix variables in digital marketing
• What determines the decisions for products, distribution, and prices?
• Why it is essential to venture into international marketing
• The role of geography and psychology in determining marketing decisions

Advertising Dissertation Topics

• Evaluate the effectiveness of concentrated marketing
• Compare and contrast between differentiated and undifferentiated marketing
• What is the role of sales forecasting?
• Why is marketing pervasive across an organization and supply chain?
• How does marketing make life easier for the consumers?
• The role of marketing in providing career opportunities
• How marketing enriches a particular society in various dimensions
• Ways in which marketing can be entrepreneurial in today’s society
• The part of Oprah Winfrey’s Show and other ventures in marketing
• How does marketing expand a firm’s global presence?
• Discuss the effectiveness of advertising courses in our universities today
• Why the government has a right to ban advertisements on TV
• Why heavy advertising increases the sale of products
• Evaluate the role of political advertising in the UK
• Why make-up advertisements attract women more
• How does product placement in a film impact its reception from consumers?
• Evaluate the features of a non-profit advertisement
• The role of ads in determining a society’s culture
• Discuss why it is essential to incorporate qualitative advertising

Hot Marketing Research Topics

• Why consumer expertise is vital in determining advertising strategies
• Evaluate factors that affect corporate identity in an international scene
• Why brand strategy is critical in assessing the progress of a marketing venture
• The role of content marketing in determining sales
• Why is digital marketing gaining among the young population?
• Discuss the role of inbound marketing in appealing to consumer preferences
• The part of marketing campaign planning in achieving its success
• Why a market plan and budget is essential in the initial stages
• Evaluate why a service or product launch is necessary
• Analyze the various aspects of strategic marketing
• A case study of campaign examples that led to significant sales
• Campaign measurement tools for strategic planning of marketing outcomes
• Analyze the role of competitive positioning in marketing
• The part of copywriting and graphic design ineffective marketing
• Why corporate identity matters in marketing strategies
• Discuss the place of creative development preparing marketing messages
• Why does customer lifetime value issue in any marketing campaign?
• Evaluate the role of customer relationship management in marketing
• Campaign strategies that achieve customer retention

Analytic Consumer Behaviour Dissertation Topics

• Why is direct mail ordinary in the United States?
• Evaluate various distribution channels that determine the success of a product
• Effects of events and trade show on the success of products
• Effective marketing campaign planning for digital products
• The role of marketing collateral in advertising strategies
• Analyze various marketing department procedures in the UK
• The part of constant messaging as a marketing tool
• Evaluate the effects of metrics and forecasting in marketing
• How are partnerships transforming the marketing arena in the 21 st century?
• Compare and contrast the effectiveness of marketing campaigns in print versus digital media.
• How Return on Investment determines the marketing strategies
• How is Search Engine Marketing transforming the practice?
• The role of TV, radio, and outdoor media in marketing
• Evaluate the effectiveness of vendors and websites in marketing
• How does publicity influence the progress of a product online?
• The role of an effective pricing strategy in marketing
• How does recruiting affect the marketing of a company?
• Policies and legislations that transform marketing
• The role of search engine optimization in marketing products online

Fashion Marketing Dissertation Topics

• Why fashion marketing techniques are mainly for women
• Effects of having fashion marketing promotions on social media
• How to identify potential clients in fashion marketing
• Describe the role of anticipating the specific fashion needs of the consumers
• Evaluate the part of predicting, tracking, and creating trends in styles
• How to forecast sales in a fashion trend cycle
• How to conceptualize and design fashion products for various audiences
• How to determine the resources needed for a fashion marketing campaign
• Logistics involved in the promotion and distribution of fashion products
• The role of planning the pricing of fashion products
• How to craft advertisement campaigns for fashion to attract buyers
• How to create enticing and exciting fashion experiences
• Effects of advertising fashion products in beauty parlors
• Marketing techniques necessary for navigating the trendy fashion industry
• Goal-oriented campaigns for fashion that can attract the young population
• Evaluate customer behavioral data for fashion campaigns
• The role of data-driven decisions for fashion campaigns
• Emerging technologies for marketing campaigns
• Why an understanding of fabrics is necessary for fashion campaigns

Sports Marketing Dissertation Topics

• Effects of using footballers as brand ambassadors
• The role of EURO 2022 in advancing marketing campaign strategies
• How ticket purchase is an excellent avenue for marketing
• Evaluate the part of ‘Over the Top’ content in sports advertising
• How Artificial Intelligence technologies shape sports marketing
• How to incorporate augmented reality in sports marketing
• How wearable apparel is vital in sports marketing
• The role of E-Sports in the marketing of products
• How betting companies are advertising on sporting platforms
• How women in sports are advancing sports marketing
• The part of running a sporting contest on sports marketing and promotion
• How to retarget contest participants in sports marketing
• The function of a survey in sports marketing campaigns
• Evaluate the role of sharing pre-match teaser content on the sale of tickets
• How does posting behind-the-scenes footage attract more viewers?
• The role of sports influencers in enhancing sports marketing
• The part of sharing memorable moments on sports marketing
• How post live updates of a match determine the number of viewers next time
• How gambling has affected sports marketing

International Marketing Dissertation Topics

• The role of relationship marketing in the international space
• Why direct marketing may not be effective in global marketing
• Evaluate the various cultures of global marketing
• The part of online technologies on global marketing
• How consumer psychology affects global marketing
• Relationship between global marketing and mobile technologies
• Ethics in international marketing
• Generating international customer loyalty
• Effects of switching costs in international markets
• Effects of product quality on global marketing
• Social media and global marketing
• Small companies and global marketing
• Effectiveness of online consumer tribes
• Perceived risks in global marketing
• Digital international marketing techniques
• Segmentation and international marketing
• Innovations for international marketing
• Corporate social responsibility in international marketing
• Smartphone apps used in international marketing

MBA Marketing Dissertation Topics

• Branding and naming
• Public and media relations
• Intellectual property
• Telemarketing
• Online reputation management
• Psychological marketing
• Analytic marketing
• Affinity marketing
• Event marketing
• Cross endorsements
• Shared incentives in marketing
• Benefits for consumers
• Online public relation tools
• B2B versus H2H marketing
• Marketing mix strategies
• Millennial to marketers
• Marketing mistakes in the 21 st century
• Psychology of color in marketing
• How to repackage marketing messages

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120+ MBA Dissertation Topics: The Best Ideas for Students in 2024

Table of Contents

MBA is a field that keeps on evolving. As businesses evolve, the field of MBA witnesses waves of change. This makes it all the more difficult to keep track of the newest changes in the field. Hence, you have to be extremely thoughtful while selecting a topic for your MBA dissertation.

Read on to learn more about how to choose the perfect topic for your MBA dissertation. Also, we have a treasure trove of brilliant topics waiting to be unlocked! 

Factors to Consider when Choosing a Dissertation Topic

If you are an MBA, then choosing topics for your dissertations is not easy. Below are certain key factors that influence your choice of topics for your management thesis.

Understanding the Purpose 

You should be able to understand the topic for researching MBA entrepreneurship in greater depth. Your dissertation should highlight critical prevalent theories or provide innovative solutions to difficulties you may encounter in international business.

Selecting the Appropriate Topic

You must choose the appropriate topic for your MBA dissertation. As a part of your MBA dissertation topics for college, it should match the interests of international students and their career aspirations. They must also be able to fulfill their professor’s expectations.

Conducting an In-Depth Literature Review

Conducting an in-depth literature analysis of the MBA dissertation should help you understand the gaps in knowledge. Asking close-ended questions and providing knowledge would help you remove any gaps that may exist in the field of skills.

Designing a Customized Research Methodology

Your research questions should be relevant to your answers under the theoretical framework. Some usual content formats for which you have to select a topic include case studies, data analysis, interviews, and surveys.

Analyzing and Collecting Data

After you have designed your research methodology, it’s time to elicit data. For this, you must ensure that you derive data from valuable and trustworthy sources. Regarding primary data, you should pay attention to the surveys and interview-taking strategies. Finally, you should conduct an in-depth analysis of the software or tools you are going to use to obtain reasonable insights that you can apply to the results derived from experimentation.

Providing Your Insights on Observations

You must explain your observations in a well-arranged and visually vibrant way, comprising charts, graphs, tables, and more complicated data for your readers. Then, you should draw meaningful results from the data derived.

Identifying the Drawbacks of the Research

Every research paper topic faces certain issues regarding a specific topic, and you must admit them in your dissertation. It portrays how much you comprehend the research procedure and can detect the problems that you may have encountered.

With hard work, consistency and practice you are surely going to come up with unique MBA dissertation topics and their answers.

An Updated List of MBA Dissertation Topics for College

The MBA dissertation topics you choose decide how much your students can pay attention to. Below are some of the international business dissertation topics.

• Business Management Dissertation Topics

You can choose topics associated with business management where you can apply the skills in specific domains. Stated below are some of the MBA dissertation topics.

• Discuss the scope and the issues of globalization impacting small and medium enterprises
• Identify and explain the strategies of management of cultural differences in multinational corporations
• Determine the market entry strategies for international business and a comparative analysis of their international business practices
• Case Studies for Evolving Markets to analyze the role of Corporate Social Responsibility in international business
• Identify the e-commerce strategies and their trends, issues, and scope analysis in developing countries.
• Recognize the patterns and trends observed in evolving markets in Foreign direct investment
• Find ways to acquire sustainability and efficiency in improving supply chain management approaches in global organizations.
• Case Studies in Conflicting Arenas in relation to the political risk faced in international business operations
• Recognize the strategies for managing talent through motivating, retaining and developing international employees.
• Explain the global marketing strategies for luxurious brands at the domestic level
• Find out sustainable practices for business with respect to maintaining the environment and performing social responsibility
• Case studies on the role of International financial organizations in promoting the development of the economy
• Idenitify the moral conflicts faced in maintaining profit balance and attaining Corporate responsibility in international business.
• Find ways to adopt Corporate Finance strategies in International business by boosting the value of shareholders.
• Determine ways of implementing various leadership styles in managing the diversity of culture in global business teams.

B. Logistics and Supply Chain Management

The research topics on logistics management and procurement would ensure that you study in depth the importance of the procurement process. Below are some MBA dissertation topics that would make you fit to apply for a role in the specified field.

• Identify the risk management techniques and their evaluation in the supply chain.
• Derive opinions for joint ventures in supply chain 
• Identify the implementation of strategies for environment-friendly supply chain practices
• Study the impact of environment management strategies in the integration of supply chain performance and innovation in technology
• Develop an association between quality management strategies and their impacts on the performance of the organization
• Discuss the role played by outsourced supply chain management in global financial markets
• Assess techniques related to reducing operational costs for SCM of products for exports and imports.
• Make a comparative analysis of models for forecasting and their demand in multichannel retail businesses
• A case study on practices of supply chain practices leading to circular flow in the economy
• Identify the moral and judicious practices of procurement and assessment of issues in implementation and their advantages
• Study the effect of solutions in mobility related to the latest technologies or transportation technologies on logistics
• Explore the difficulties and behavior associated with the supply chain and its effect on digital transformation and globalization
• Investigating in the commercial sector, the strategies of procurement management of specialized projects.
• Analyze in detail the practical application of logistics in the field of the Internet of Things
• Identify the impact of third and fourth-party logistics in the evolution of emerging technologies

C. Entrepreneurship Dissertation Topics

Below are some entrepreneurship dissertation topics that would help you learn your lessons well.

• Discuss the importance and ways of reducing the gender gap in capital through entrepreneurial procurement of funds
• Explain in detail the common objectives of finance and intellectual property procurement by entrepreneurs
• What are the effects of international economic policies on raising funds for enterprises?
• Discuss the finance models of sustainability for ventures in social enterprises
• What are the ways of relationship development and networking to obtain an entrepreneurial mindset?
• Define the ways in which social media marketing can be beneficial in an entrepreneurial atmosphere
• What are the ways in which trust can be developed with new entrepreneur ventures using ethical practices of marketing.
• How is content marketing revolutionizing the era of digital entrepreneurship?
• How can the strength of outreach and advertising be gained through the medium of storytelling?
• How can alternative choices of finance models be utilized for contributing funds for social innovation?
• What are the opportunities available, and how is it beneficial in promoting entrepreneurship chances in cybersecurity for the protection of digital assets
• Identify what are the trends in consumer behavior for product development in small businesses
• Recognize the advantages of cooperative business models and their impacts on contemporary entrepreneurship
• Study the impact of sustainable tourism on domestic entrepreneurial activities
• Investigate the importance and operations of customer service for improving the e-commerce business performance

D. Healthcare Management

Healthcare-related topics regarding patient care mention how healthcare becomes important in promoting the well-being of the patient. Stated below are some MBA thesis topics related to healthcare management that would help you to form a clear idea about the subject.

• What are the social and economic hurdles to vaccination equity and internal healthcare?
• How can technology play a crucial role in healthcare management systems with the help of artificial intelligence technologies?
• What moral and legal diagnosis should you adopt for patients who are reluctant to accept medical treatment?
• Develop a case study on analyzing the impacts of different psychological, economic and social needs of young adults on the mental health of the public in general
• Analyze the different norms and guidelines used by therapists for curing patients
• What are the factors to consider and ways to map the pathophysiology of patients when treating their complicated medical needs associated with vascular dementia?
• What are the impacts of environment-friendly approaches in HR management in managing performance in the healthcare sector?
• How can the communication of the staff and the management in the healthcare sector be analyzed that would help in the management of the patient?
• What are the ideal steps you must take in managing the healthcare to rectify the previous medical errors consequently after follow-up?
• Explain in detail whether the level of satisfaction is higher in lower-income families of patients than in higher-income families.
• Identify and elaborate on the techniques and tools used to provide support with computer-assisted models and techniques to improve the quality of healthcare management systems and systems for making policies.
• Provide a detailed analysis of the effectiveness of one and many tablet medical prescriptions in the diagnosis of HIV in patients.
• Elucidate how records in the clinical sector play an important role in administering healthcare and decision-making in emergencies during a pandemic.
• Investigate the impacts of performance assessment and culture of the organization for assessing the process of managing knowledge in healthcare organizations.
• Observe what are the conditions that impact the waiting times of the patients in primary care facilities.

E. Human Resource Management

You must be able to bring out employee motivation, manage talent, and develop a culturally inclusive work environment. 

Below are some human resource management dissertation topics that would help you develop a concept in HR.

• How to coach employees to improve their performance?
• What are the different stages of the recruitment process?
• What are the key performance indicators in HR management strategy?
• How to effectively inspect and assess the work of the employees?
• What role does an HR contribute in the acquisition and merger process?
• What are the difficulties faced by HR management in influencing the behavior of the teams?
• How to properly manage relationships with the employees?
• What are the influences of politics on human resource management?
• How to obtain accountability for resources in human resource management?
• What are the ways Artificial Intelligence can be used in human resource management?
• What are the ways of designing efficient performance appraisal systems for developing the skills and motivating employees?
• How to design effective training and development programs that foster the productivity and performance of the employees?
• Analyze the relationship between employees’ work-life balance and employee well-being programs and how these programs contribute to their job performance.
• Assess how HR Analytics play an important role in driving data-associated decisions in human resource development strategies

F. Finance Management

With some sample finance management dissertation topics, you will surely get a chance to practice and score high marks in your examinations. Below are a few of the MBA dissertation topics for you to have a clear idea.

• How does the World Trade Organization play an important role in contributing to the economy of the global fiscal market?
• Discuss what are the impacts of the crisis of credit in the fiscal market
• Explain in detail the level of fiscal stability in the system of banking in the developing countries
• Provide a detailed explanation of the retirement plans offered by local financial institutions in developed countries
• Discuss the techniques of fiscal risk management in the maritime financial field.
• Find out the ways in which there is an increase in the development of microfinance globally
• What are the ways in which fraudulent activities can be prevented in banking systems?
• Identify the perks associated with mutual funds, who they are advantageous to, and how they can help you.
• Elucidate in detail what are the kinds of abnormalities in the structure of the assets in the firms and the management procedures for foreign capital
• Describe in detail the changes in the emergence of commercial banking systems and preferences associated with it
• Choose and provide a reason for selecting financial sources that provide financial aid to unique projects
• For high-risk investments and expansion, how important is it to receive access to other credit sources and financial services?
• Explain how the corporate strategy and capital structure are associated with each other.
• Discuss in detail the reinforcements and risks that global banks usually face

G. Retail Management Dissertation Topics

Stated below are some retail management dissertation topics that would help you gain specialized knowledge in that field.

• Analyze how social media plays an important role in shaping consumer behavior in retail organizations
• Discuss how acquiring augmented reality frameworks helps in the economic growth and expansion of retail organizations
• Discuss how you can implement retail inventory management strategies for the purpose of optimization
• Find out the reasons why consumers change their purchase decisions in the retail sector
• Understand how and identify the ways subscription-based models have evolved in retail business
• Measure how globalization impacts local retail brands in a great way
• Assess how e-commerce has impacted the traditional retail sector
• How does Artificial Intelligence play an important role in providing customized retail suggestions?
• What are the rules and regulations to be followed for the purpose of managing retail businesses?
• What is the role of mobile technology in influencing consumer behavior in retail businesses?
• How do unique pricing techniques influence the behavior of consumers in the retail sector?
• How can integrations of big data analytics be applied to decision-making in retail businesses?
• How can you provide your consumers with a customized shopping experience and obtain customer loyalty in retail businesses?
• How can you motivate your employees and promote job satisfaction of your employees?
• How do you measure the effectiveness of the impact of loyalty programs in the retail industry?

H. Risk Management Dissertation Topics

The strategic risk management topics would reflect your understanding of the power of devising a strategic plan and executing it to achieve your goals in an organization. Stated below are some risk management topics that would help you to gain skills in the relevant field.

• How do you develop an association between organizational performance and risk management?
• How do insurance organizations develop risk management strategies in particular organizations?
• How can you manage risks related to your organization in association with environmental and social factors?
• How can you implement operational techniques and financial tools for obtaining supply chain risk management mergers?
• Identify what are the factors that contribute to providing financial services to the organization for executing operational management system frameworks?
• What are the particular difficulties and interferences faced by an organization in relation to risk management by an enterprise?
• Investigate in detail the importance of risk management for providing consumer safety
• Compare the differences between modern and traditional strategies in risk management
• Make a descriptive analysis of strategies in risk management in the pharmaceutical industry
• Analyze the impacts of disaster and implement its management strategies for reducing the risk faced by an organization
• What is the importance of Six Sigma quality principles for the goal of portfolio risk management?
• Identify the risk management strategies and their practical applications followed in organizations of developing countries
• Marketing Dissertation Topics

Below are some interesting marketing topics that will surely give you a chance to apply your concepts in the professional field.

• What is the importance of social media marketing in developing brands?
• Why is brand management important in generating revenue?
• What role do Amazon and Google ads play in contributing to online e-commerce?
• How do smart devices help in increasing the sales of an organization?
• Why is it important to analyze the impact of consumers’ psychology on an organization’s marketing?
• How do landing pages play an important role in contributing to marketing?
• Why is email marketing strategy still important for organizations in current times?
• How do customer demographics influence their purchase decisions?
• What are the issues related to dealing with unhappy customers, and how to overcome abandonment of the purchases obtained?
• How can marketing strategies through online content develop a greater brand presence and obtain greater customer loyalty?
• What are the strengths and weaknesses of digital marketing and mobile marketing?

Where and How to Secure Outstanding MBA Dissertation Topics?

Choosing a relevant dissertation topic that is also interesting is not an easy task. Again, zeroing down on broad yet focused MBA dissertation paper topics can be quite a challenge. If you cannot figure out which MBA dissertation topics to choose from the list of ideas we have compiled, come to us. Our MBA-qualified experts will help you pick the ideal topic that will make your MBA dissertation stand out in the crowd.

We also offer dissertation and research paper help . Our experts can also help you with every stage of the dissertation writing process, including researching, drafting the paper, citing the sources, and editing the content. 

Hence, do not miss the chance to place an order with us!

By following the necessary tips and tricks for choosing an MBA dissertation topic and through the specified topic ideas provided, you will surely master the concepts! So, go on! Dig deep and choose from our wide variety of research paper topics . 

Alexander Andeerson

Hi, my name is Alexander Anderson. I am 30, and I am an English writing expert based in Melbourne. I started writing and blogging from a young age, and most of my write-ups are based on real experiences and self-taught. Currently, I write Academic Blogs for Students all across the Globe at MyAssignmenthelp.com. In addition to guiding students on their writing projects, I have also written on the topics of modern and contemporary art. If there’s something that I love more than Literature and art, it’s my Hungarian furry bud “Amos”. When I am not working, I am spending time with this greatest blessing in my life. 

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18 Exciting MBA Marketing Project Ideas & Topics For Beginners [2024]

In my experience, starting an MBA marketing project can be both exciting and a bit overwhelming for beginners. As someone who’s been through it, I know how important it is to pick the right topic to show off what you’ve learned. In this article, I’ll share 18 cool ideas for MBA marketing projects , perfect for newcomers like you. We’ll cover everything from digital marketing trends to old-school marketing tactics. Whether you’re into understanding why people buy things, managing brands, or doing market research, I’v e got yo u covered. Let’s dive in and get your MBA marketing project off to a great start!  

MBA in Marketing often has a number of projects to enhance your overall learning experience. We take a look at some of the best and unique project topics that you can select during your MBA in the marketing program.   

Why Is Digital Marketing Considered To Be A Popular Topic In MBA?

The need for digital marketing has increased manifold since the onset of this pandemic. As economies started to shut down, many businesses started to conduct their operations online. Needless to say, social media marketing and SEO tools have taken over the traditional marketing industry in an unprecedented manner. 

Currently, there are as many as 1.5 million global users of various social media platforms like Instagram, Twitter, Facebook and many more. The increasing demand for digital marketing in the business industry has also rapidly increased its value in the academic field.

Multiple universities across India have started adding various digital marketing MBA project topics in their courses. With that being said, are you interested in learning some of the best marketing topics for MBA projects ? If yes, then check out the mentioned below list that highlights some of the topmost marketing project topics for MBA. 

Importance of MBA Marketing Projects   

The primary objective of an MBA marketing project is to ensure that you, as a professional, can bridge the distance between theoretical knowledge and practical experience.   

Some of the widely recognized importance of an MBA marketing project are:  

1. Experiential Learning  

MBA marketing projects offer a unique form of experiential learning beyond the classroom and textbook. While working on real MBA marketing project topics for any company, you will be exposed to the complexities and nuances of the real business world. You will learn essential skills to help you navigate ambiguities and collaborate with team members to formulate strategic decisions under pressure.   

2. Building Practical Skills  

In addition to the theoretical knowledge you gain from textbooks, MBA marketing projects will help you develop a wide set of skills required to survive in the corporate world. You can learn how to conduct market research, analyze it, and then formulate strategies based on the skills many employers look for nowadays.   

3. Networking Opportunities  

You can also build a strong professional network based on the MBA marketing project you shall work on. These connections can help you open future career opportunities through referrals, internship opportunities, or job offers.   

MBA Project Topics & a Brief Description

Here are some of the best marketing topics for MBA project

1. Marketing & Content Strategy, Brand Positioning & promotions that made Vodafone ZooZoo extremely popular and a Key Contributor to Vodafone’s Growth

ZooZoo was launched in the year 2008 during the IPL and it gave the Vodafone marketing strategy a huge boost. It is one of the most iconic brand campaigns in India

 2. Building Brand Awareness among target segment via Innovative & Creative Use of Social Media Strategies for a new age youthful travel brand

Social Media strategies if done right helps to create massive Share of Voice and brand engagement with target audiences.

 3. Branding & Positioning strategies for a new age D2C( Direct to customer) milk startup( with a tier 1 presence) in tier 2, tier 3 cities

Two very important activities in marketing that can make or break a brand are branding & positioning in the mind of a consumers across various target markets & geographies

Get  online MBA courses  from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

4. Analyze consumer behaviour & Design Strategies to Increase Consumer Retention and User Engagement for a video streaming platform for documentaries.

Understanding Consumer behaviour is one of the critical steps in designing effective marketing strategies to engage & retain users specially for Digital Based Platform brands.

5. Study the effects of Branding on consumers in the Real Estate Sector

Real Estate is one sector where branding plays a big role in increasing sales due to the premium pricing of real estate.  

Also Read:  Best Online MBA Courses

6. Research on effect of BTL marketing on consumer purchase decisions in the FMGC sector

FMCG is a sector where BTL marketing plays a huge role in increasing consumer purchases at the store & retail outlet level.

7. Study on the Brand Positioning of one of the world’s most iconic brands – Coca Cola from its inception till date

The amazing marketing team at Coca Cola has turned a beverage drink into one of the world’s most loved brands using various innovative strategies after understanding consumer behaviour and psychology of the target audience.  

8. Study on marketing mix & competitive analysis of Surf Excel brand

Surf Excel has used the marketing mix extensively to stay ahead of completion, position itself in the minds of consumers & gain market share and become one India’s top brands in the laundry detergent category.

9. Study on brand recall & awareness of ICICI Lombard General Insurance in the sector of Home Insurance

ICICI Lombard insurance operates in a crowded market amongst many other insurance competitors and we must analyze if it stand out as a brand and why

10. Analysis on the shaping up of the automobile industry in India – Various Brands, Consumer behaviour patterns, Market Share, Top Marketing Strategies & Campaigns

Automobile industry is one of the most competitive and cut throat industries in India with many domestic & global players. The consumer behaviour patterns are unique and sales are tough. All these factors mean that brands have to work hard on their marketing strategies to stand out.

Must Read:  Highest Paying Cities for MBA Graduates

11. Study on Packaging used for various types of products and use of packaging as a marketing tool for brands

Packaging has long been used as a tool for branding promotions and consumers recall brands based on the colors & packaging used for various products.

12. Analysis and study on consumer satisfaction & delight with e-commerce online shopping portals

E-commerce has been booming in the last 6-7 years across the country but are consumers really satisfied with their online shopping experience or there are still some pain points yet to be addressed?

13. Impact of Customer Service on customers in the Telecom Industry in the last 10 years

Customer Service is the huge part of after sales service that can enhance the customers overall experience & delight them so that they keep them coming back for repeat purchases. What would the impact of such an approach in a cut throat industry like Telecom?

14. Effectiveness of Customer loyalty programs used by most of the Retail brands in India

Most retail brands have customer loyalty programs in the form of points or rewards. How effective have these programs been in influencing more repeat purchases from customers?

15. Study of customer satisfaction and impact of word of mouth marketing for automobile brand Maruti Suzuki

Customer satisfaction has a huge impact on word of mouth marketing that influences sales particularly in segments where the pricing is at a higher range like automobile. What impact has this had for Maruti Suzuki, one of India’s most popular brands?

16. Online Customer acquisition strategies for a new age furniture & appliance rental startup

Furniture & rental startups would have to apply the right messaging & targeting strategies along with the right optimization strategies on online channels to reach their target audience on Facebook, Google, Instagram, etc and acquire customers at an acceptable cost.

17. B2B Marketing & Sales strategies for a technology software company offering chatbots

B2B marketing & sales strategies are often very different from B2C and involve a lot of cold calling, cold emails and require a robust content marketing plan along with engagement events like webinars to decision makers at various target companies

18. Use of Gamification as a tool for customer retention & growth hacking in various tech products.

Many tech products nowadays use gamification in various forms to keep users coming back everyday and increase growth & revenue. This has helped them scale immensely   

• Use Of Artificial Intelligence In Marketing

The usage of Artificial Intelligence in Digital marketing is currently one of the most talked about topics. The automation of various tasks, the pros and cons, as well as the great impact of how Artificial intelligence can totally change the face of 

digital marketing is considered to be one of the most popular marketing MBA project topics. 

• A Study on the Impact Of Google on Online Shopping

Researchers indicate that as much as 68% of online buyers search for a product on Google before finally making their purchase. 

Topics For MBA Final Year Project In Marketing

There are a plethora of topics available under MBA marketing. Some of these includes market research, branding, advertising and many more. If you are interested in learning about some of the best topics for MBA Final year project in marketing , then you have arrived at the right place. 

The following list contains a detailed account of the top marketing topics for project MBA. 

• A Study On Creativity In Advertising
• Marketing Strategies of ACC Limited
• A Study On Customer Buying Behavior And Pattern
• A Study On Consumer Awareness
• Understanding Customer Behavior Towards Samsung
• A Study On Customer Satisfaction Towards Online Shopping
• Marketing Strategies Followed By Paytm and Google Pay
• A Study On Brand Promotion Strategies Followed By Swiggy and Zomato

Choosing the Right MBA Marketing Project Topic  

Before shortlisting MBA marketing project topics , some of the instances that you should keep in mind are:  

1. Market Trends  

Start by assessing the ongoing market trends and whether the topic will be relevant when you finish the project . Choose topics related to current trends or developments and the challenges companies are encountering as a result, and include discussions on how to address them.  

2. Available Resources  

Always evaluate the amount of data and resources available for MBA students for the selected marketing project topics before starting. Ensure that you have access to sufficient data sources, research materials, and industry contacts that will support your research and analysis.   

3. Objective of the Project  

Outline a clear and concise objective for your project. Specify what you aim to research and analyze within your MBA project, and detail how to initiate and sustain it. This ensures efficient time and resource utilization with minimum chances of deviation from the original topic.   

MBA Programs in India

Due to lockdowns across India, multiple universities and b-schools are now offering their MBA programs online. You can consider some of these world class MBA programs offered by top Business schools. India’s biggest online learning platform upGrad offers MBA from Liverpool Business School with specialization in marketing.

You will be given many MBA projects that will enhance your overall learning experience and help you learn the practical application of marketing concepts that various brands have used.

As stated earlier, with the increasing demand for digital marketing, many universities in India have started offering digital marketing courses to their students. The above-mentioned article highlights some of the best marketing project topics for MBA. On that note, there are several benefits that you can derive from doing an MBA in marketing and working on marketing topics for project MBA. 

. Some of them include a better competitive edge, higher compensations, greater job satisfaction and scope for experience in different fields such as content marketing, brand communication, retail marketing or market research.

upGrad also offers individual mentoring sessions with industry leaders from various domains. You will also get 360-degree career support and placement assistance throughout the MBA program. upGrad expert mentors will help you build, review your resume, and help you apply for various business roles.

Conclusion:

In wrapping up, I’ve shared a range of exciting MBA marketing project ideas tailored for beginners like you. Exploring these topics can be a rewarding journey, allowing you to apply your skills in real-world scenarios. Whether delving into digital marketing trends or traditional strategies, each project offers valuable learning opportunities. As a mid-career professional, selecting a project aligned with your interests and goals can lead to meaningful contributions in the marketing field. Remember, thorough research, creative thinking, and effective implementation are key to success. With these ideas as your guide, I’m confident you’ll embark on your MBA marketing project journey with enthusiasm and make a lasting impact in the industry.  

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Frequently Asked Questions (FAQs)

There are no two thoughts about the fact that college projects are an important part of any MBA program. It can open up your mind and give you practical training for the real world. Besides this, interviewers too are keen to know more about your college projects and internships. If you want to learn a lot more about the marketing field, think of projects as the real teachers. The research involved will help you become a better marketer. You might even end up making important connections that will help you later.

After completing an MBA with a specialisation in marketing, you will be proficient in developing strategies to accomplish organisational goals. Besides this, you will also learn communication skills, analytical skills, mathematical skills, business ethics and problem-solving skills. An MBA in marketing has become the most sought-after career choice among the youth today because it offers a variety of job opportunities including brand manager, account manager, marketing manager, sales manager, media planner, product manager, and so on.

When you’re choosing an online MBA program, look for these key indicators: a comprehensive curriculum, accreditation, expert faculty, a proven distance learning model, the use of the best online technology, student engagement strategies and 360-degree career support. While flexibility is key in an online MBA program, offering a unique learning experience is even more important. The program should give students an in-campus experience even if they’re away by making use of live faculty lectures.

When deciding on a topic for your final thesis/dissertation, you will find an abundance of topics to choose from. This might feel slightly overwhelming, so here are a few things to remember while finalizing your topic. First of all, make sure it is relevant to your course material and specialization. This will both simplify your work and be appreciated more. Secondly, find a project that truly interests you, as you are more likely to work your hardest when you are genuinely passionate about something. Thirdly, you can hone your problem-solving abilities by taking up a business problem, methodically conducting research, and coming up with a solution. Being able to assess a situation objectively is a vital skill. Lastly, do not hesitate to approach your professors for guidance.

Try to choose a topic that is unique, novel, interesting, and preferably has tangible applications in the real world. While working on your project, it would be advantageous to have a mentor to guide and advise you. Choose a mentor who has in-depth knowledge of the subject or someone who has already published papers in the past. Plan your project well. The importance of finalizing the goals, requirements, costs, implementation, and deadlines cannot be emphasized enough. Lastly, refer to previous research on your subject matter and learn from it.

The final-year project of an MBA course provides an unparalleled level of real-world experience and prepares a student for the workplace. This project also teaches valuable lessons in research techniques, data analysis, and even soft skills like teamwork and time management. It gives students a chance to interact and network with industry professionals and thus develop potentially valuable connections. Besides, during the hiring process, interviewers generally tend to ask questions about the candidates’ projects and internships.

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8 Part-Time Jobs for MBA Students Writing Dissertations

Most MBA students have gone through a situation during their academic life when they were hurting for money. What’s the answer? Maybe a part-time job.

However, for an MBA student pursuing a graduate degree, managing an MBA dissertation along with the need to earn some money is not easy. While exploring new avenues through research is fulfilling, finding the right part-time job that will work with your studies can be tough. To address your worries, we have compiled a list of the top eight part-time jobs in 2024 that are a perfect fit for busy MBA students like you.

A National Center for Education Statistics survey found that around 40% of undergraduates work at least 20 hours a week while in college. Another study in 2019, published in Nature , found that 19% of PhD students have part-time jobs, mostly to cover their living expenses. In other words, the majority of graduate students need part-time jobs along with studies.

Most MBA students plan to have careers related to their studies in business and management. Fortunately, many of these career paths also offer part-time jobs. In this article, we will discuss the eight best part-time jobs for MBA students as they pursue their dissertation journey.

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Top 8 Part-Time Jobs for MBA Students Writing Their Dissertations

Are you wondering what the top part-time jobs for MBA students writing dissertations could be? The jobs we describe here will help you cover your expenses while you pursue your education at the same time. Students can also look for dissertation writing services to help them balance their professional and academic lives. This company provides the best dissertation writing services. They will work to address your needs and help you manage your dissertation while you continue with your part-time job.

Now, here are the best part-time jobs for MBA students who are working on their dissertations:

1. Sales and Marketing Roles for MBA Students

Salary: Ranges from £28,000 to £76,000 in the UK, with an average of £45,961 .

The first job that we found was in sales and marketing. MBA students know these areas well. That’s why these are among the best part-time jobs for MBA students, as they know how to research various topics and can create marketing strategies for the company they work for.

Students get chances to present and execute new sales plans, which will also be helpful in dissertation writing . In the initial stages, you may start as a part-time worker. But later on, a job like this could give you various growth opportunities, such as brand manager, sales manager, B2B sales manager, and more.

2. Finance Careers

Salary: An average salary is £43,583 per year in the UK.

While looking for part-time finance jobs for MBA students, we found some relevant jobs where professionals make critical decisions within a company. Their main focus is on areas such as investment banking, risk management, budgeting, financial planning, and more. The MBA student’s value to the company is that they give the company opportunities for more profit and growth.

So if you are pursuing an MBA in finance, look for roles as a financial analyst, finance manager, accounting manager, and other similar positions.

You will be a great fit for this role if you stay updated on recent trends and technological issues. In addition, you should have good writing skills to represent the company at a high level. This is because you will likely handle queries regarding your company on social media.

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3. Freelance M&A Acquisitions Specialist

Salary: Freelancers can earn up to £80,000 or even £150,000 per year .

Well-established companies frequently offer freelance opportunities for MBA students when they need, for example, a dedicated and dynamic acquisitions specialist to join their firm on a contract basis. Students enjoy freelancing because these jobs offer flexible work hours along with high salaries.

This role could involve working directly with the boards of both public and private companies, focusing on corporate strategy and the SME market. Students with any of these qualifications, such as ACA, ACCA, MBA, or equivalent, are eligible for this role. Basically, if you have strong financial and operational analysis skills, proficiency in database research, and excellent interpersonal abilities this part-time career path could work out well for you.

4. MBA Students as Research Assistants

Salary: On average, graduate research assistants earn £31,193 per year in the United Kingdom.

Becoming a research assistant is another great option for MBA students when searching for part-time jobs. This not only benefits the company you are working with but also gives you a fantastic chance to improve your research skills. This, in turn, could give you a better dissertation.

So, explore your passion-driven research in greater detail. Academic research assistantships offer significant benefits such as tuition fee compensation or a stipend. The company might even directly support your dissertation topic and provide you with valuable research experience.

5. Human Resource Jobs for MBA Students

Salary: An average salary is £39,397 per year .

Human resource (HR) jobs for MBA students involve various responsibilities such as managing talent, overseeing compensation and benefits, conducting employee training, and ensuring workplace safety. Positions within this field include HR manager, HR assistant, and employee relations manager. As an MBA student, if you get this job opportunity, it could be very beneficial for your future.

6. IT and Systems Jobs

Salary: The average salary for an IT Systems Engineer is £36,331 per year .

In these roles, professionals handle the hardware and software needs of organizations they are working with. These are among the best jobs for MBA students who have a great interest in the IT field. Common job titles include project manager, product manager, and business analyst.

7. MBA Operations Manager Jobs

Salary: The average salary for an MBA operations manager is £45,533 per year in the UK.

Responsibilities in operations management include forecasting, product design, supply chain management, inventory management, and maintaining quality standards. Job titles for this specialization may include business operations manager and logistics manager.

8. Data Analyst

Salary: the average salary for a data analyst in the UK falls between £38,000 and £49,000 per year .

Data powers the world these days. Everything depends on the availability of data.

Moreover, it is best for students to gain experience in data analysis, so whenever you find these jobs listed for MBA students, don’t let the opportunity pass you by. You can develop critical skills by taking a part-time job with an organization that needs assistance with data input, cleaning, or analysis. This experience also looks fantastic on your CV and can be directly used in your dissertation study.

As an MBA student, you sometimes struggle to manage your finances, especially while you’re writing your dissertation. In this critical situation, look for a part-time job that would work well for you as an MBA student while also helping you make your dissertation the best it can be.

So look at your skills and subject specialization before you select a job. You can complete your dissertation and set yourself up for success in the future with the help of a well-chosen part-time job. However, this will take perseverance. One thing some students do is buy dissertations online . This can help to ease your burden in these circumstances and further your success.

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April 9, 2024 MBA programs see surge in rankings

Two of Fisher’s graduate business degrees were highlighted as among some of the best in the nation in U.S. News & World Report’s  2024-25 Best Graduate School rankings released on April 9.

The Working Professional MBA ( WPMBA ) was ranked #5 among part-time programs at public colleges and universities (#10 overall) ― marking the third time in the last five years it was selected as a top-10 program.

Fisher’s Full-Time MBA ( FTMBA ) program saw significant improvement in its standings in the annual rankings, climbing to #11 among public institutions (#30 overall).

“We are proud that the hard work of so many associated with our MBA programs is reflected in these rankings,” said Anil K. Makhija, dean and John W. Berry, Sr. Chair in Business. “We have been intentional in how we have enhanced both programs to provide students with graduate business degree experiences that leverage the strengths of our college. The result is an MBA that’s more flexible, experiential and career-focused than ever before.”

“We look forward to building on this momentum and finding additional ways to innovate within the graduate business degree space.”

The WPMBA’s flexibility, coupled with its focus on preparing students with ready-to-use managerial and leadership skills, continue to differentiate it as a popular Part-Time MBA program nationally. Students can take classes entirely online, on-campus or via a mix of both ― and they have opportunities to control the pace of the program and take semesters off. Although most complete their degrees in 2.5 years, students have up to six years to complete their coursework. 

The flexibility and “employer-ready” programming has sparked a recent jump in enrollment. With more than 500 students currently enrolled in the program, the program has grown by more than 60% since the 2021-22 school year.

Fisher’s Full-Time MBA continues its evolution into a degree that not only prepares students with the skills and perspectives to succeed, but it does so with a focus squarely on student outcomes. 

Recent enhancements , which were driven by feedback from alumni and recruiters and part of the college’s commitment to continuous innovation in programming, focus on professional development and building interpersonal skills. The creation of Career and Industry Immersion Academies will give students defined opportunities to specialize in disciplines related to four highly relevant industries: finance; marketing; operations; analytics and supply chain; and strategy, leadership, and consulting.

Academic specialties within Fisher’s graduate programs also garnered positive rankings: accounting (#4 among publics), production/operations (#4); supply chain (#5); marketing (#6); finance (#6); and management (#15). 

The graduate programs were among many other degree offerings at Fisher that have been recently recognized in U.S. News & World Report rankings, including: Undergraduate (#7 among publics), Executive MBA (#10) and Online Non-MBA program, namely Specialized Master in Business – Analytics (#20).

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