phd marketing cambridge

• Harvard Business School →
• Doctoral Programs →
• PhD Programs
• Accounting & Management
• Business Economics
• Health Policy (Management)
• Organizational Behavior
• Technology & Operations Management
• Program Requirements

Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

• Tomomichi Amano
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
• Sunil Gupta
• Ayelet Israeli
• Leslie K. John
• Elizabeth A. Keenan
• Edward McFowland III
• Navid Mojir
• Das Narayandas
• Michael I. Norton
• V. Kasturi Rangan
• Isamar Troncoso
• Jeremy Yang
• Shunyuan Zhang

Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Jimin Nam
• Lucy Shen
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020, byungyeon kim, 2022, grant donnelly, 2018.

• Home »
• University of Cambridge »
• Judge Business School »
• MPhil in Strategy, Marketing and Operations

find your perfect postgrad program Search our Database of 30,000 Courses

University of cambridge: mphil in strategy, marketing and operations, master of philosophy - mphil, full-time, 9 months starts oct 2024.

The MPhil in Strategy, Marketing & Operations (SMO) is one of three research-oriented MPhils offered by Cambridge Judge Business School to prepare students for an academic career in a business school. It is an intensive nine-month programme and comprises four specialisations; each specialisation provides foundational coursework for the PhD pathway of the same name.

For further information please visit: https://www.jbs.cam.ac.uk/phd-research-masters/mphil-strategy-marketing-operations/

Full-Time, 9 months started Oct 2023

The MPhil in Strategy, Marketing & Operations (SMO) is one of three research MPhils offered by Cambridge Judge Business School to prepare students for an academic career in a business school. It is an intensive nine-month programme and comprises four specialisations; each specialisation provides foundational coursework for the PhD pathway of the same name.

For further information please visit: https://www.jbs.cam.ac.uk/programmes/research-programmes/research-masters/mphil-strategy-marketing-operations/

Not what you are looking for?

Postgraduate Bursary Opportunity with Postgrad.com

Are you studying as a PG student at the moment or have you recently been accepted on a postgraduate program? Apply now for one of our £2000 PGS bursaries.

Exclusive bursaries Open day alerts Funding advice Application tips Latest PG news

Sign up now!

Take 2 minutes to sign up to PGS student services and reap the benefits…

• The chance to apply for one of our 5 PGS Bursaries worth £2,000 each
• Fantastic scholarship updates
• Latest PG news sent directly to you.

Study at Cambridge

About the university, research at cambridge.

• Undergraduate courses
• Events and open days
• Fees and finance
• Postgraduate courses
• How to apply
• Postgraduate events
• Fees and funding
• International students
• Continuing education
• Executive and professional education
• Courses in education
• How the University and Colleges work
• Term dates and calendars
• Visiting the University
• Annual reports
• Equality and diversity
• A global university
• Public engagement
• Give to Cambridge
• For Cambridge students
• For our researchers
• Business and enterprise
• Colleges & departments
• Email & phone search
• Museums & collections
• Current Students
• Postgraduates
• Faculty of Philosophy
• About Us overview
• Academic Visitors
• Administration overview
• Accessible Documents Checklist
• Video conferencing accessibility assessment guide
• Cambridge Women Philosophers
• Disability Access Guide
• Health and Safety
• How to find us

Important Dates

• Information Technology overview
• Using Google Meet
• Zoom User Guide
• Skype & PhoneConference Call and Screen Sharing
• Microsoft Teams getting started
• Panopto Recording & Publishing Overview
• Zoom Security Tips for public meetings
• Job Opportunities
• Newsletters
• Philosophy Green Team overview
• Waste & Recyling
• Green Team Events
• Welfare overview
• Welfare for Students
• Welfare for Staff
• People overview
• Teaching & Research Staff
• Director of Studies Area overview
• Director of Studies Part 1B
• Director of Studies Part II
• Postgraduate Advisors Area
• Support Staff
• Current Academic Visitors
• Academic Staff Administrative Roles
• Paper Co-Ordinators
• Research overview
• Research Projects and Networks
• Seminars and Discussion Groups
• Employment destinations of recent Faculty PhD students
• Research Funding Opportunities
• Recent Faculty books
• Open access at Cambridge
• Current Students overview
• Postgraduates overview
• MPhil Course Information (Includes examination protocols)

PhD Course Information

• Organisational Matters
• Supervision
• Lectures and Seminars
• Faculty Resources
• Advice and Support
• PG Training Guide
• Room Booking Guidance
• Working Away
• Working While Studying
• Financial Support
• Postgraduate Calendar
• Deposit of Electronic PhD Theses
• Postgraduate Forms overview
• Appointment of PhD Examiners Form
• Risk assessment form RA1
• Risk assessment examples
• Conference expenses funding application form
• Postgraduate hardship funding application form
• MPhil Essays and Dissertations (Raven Login)
• MPhil Data Retention
• University Timetable
• Part IA Seminar (Discussion Group) Readings
• Undergraduate Tripos Students Information
• Lecture List
• Course Outlines and Reading Lists (for Philosophy Students and Staff)
• Course Outlines and Reading Lists (for auditors)
• Undergraduate Exams overview
• Sample Answers
• Craig Taylor Prize
• Extended Essays & Dissertations
• Data Retention Policy
• Part IA Past Exam Papers
• Faculty Plagiarism Policy
• Part IB Past Exam Papers
• Part II Past Exam Papers
• Guidelines for Examiners & Assessors (including Marking Criteria)
• Sample paper for Part II paper 9
• IB5 Sample Exam
• Undergraduate Writing Skills overview
• Tackling the Philosophy Essay Guide
• Tackling the Philosophy Essay Guide (mobi version)
• Tackling the Philosophy Essay Guide (epub version)
• Tackling the Philosophy Essay Guide (Word version)
• 09 Plagiarism 2018revJuly18
• Student Feedback & Support overview
• Student Representation & Student-Staff Committee
• Philosophy Student-Staff Committee Meeting Minutes
• SSC minutes 1May18
• Final SSCMinutes 30Oct18
• SSC Unconfirmed minutes 05 Feb 19
• SSC unconfirmedminutes 7May19
• Student Complaints Procedure
• SSC unconfirmed minutes 5Nov19
• SSC minutes 04 Feb 2020 4
• SSC minutes 5May2020 1
• Philosophy Faculty Guidelines for Discussion Sessions
• Prospective Students overview
• Prospective Postgraduates
• Prospective Undergraduates
• Suggested Preliminary Readings
• Prospective Undergraduate students - Frequently asked questions
• Prospective Postgraduate students – Frequently asked questions
• Events overview
• Past Events overview
• Past Events - Conferences, Workshops and Special Lectures
• The Roles of Knowledge
• The Roles of Knowledge Abstracts
• Limits of Duty programme
• The Limits of Duty
• Decision Theory Seminar
• No-platform and Hate Speech
• What is Domination?
• 6th Cambridge Graduate Conference on the Philosophy of Logic and Mathematics
• Universals_v2.pdf
• JohnSearle Lecture
• Immateriality, Thinking and the Self in the Long Middle Ages
• Papers Heal Metaphysical atomism and the attraction of materialism
• Oelze Summary of Talk
• WIP Conference Poster
• GoodmakersandgoodtakersTextsHO2.pdf
• Minorities and Philosophy (MAP) Cambridge Conference 2018
• Shyane Personal Identity handout 6th form conf 2019
• Richard Holton Handout 6th form conf 2019
• Library overview
• Accessibility
• Joining the library
• Borrowing from the library
• Philosophy eresources
• IT, printing and copying facilities
• Resources for undergraduates
• Resources for researchers
• Contact the library
• Intranet overview
• Undergraduate Teaching and Support Arrangements (including exam updates)
• Director of Studies Area
• Academic Teaching Resources and Protocols. 
• Samples for MPhil Examiners overview
• Philosophy File Share overview
• Undergraduate Exams
• Undergraduate Writing Skills
• Student Feedback & Support
• Prospective Students

Registration

Monitoring progress, intermission, working away, preparation of thesis, questionnaires.

Research students are expected to be in residence in Cambridge pursuing their research between terms, except during periods of holiday agreed with their supervisor, normally up to 8 weeks in a 12 month period. Students who make time to take some holidays, or a break away from their studies, tend to do better.

PhD candidates may submit their theses after nine terms (three years) of research, and MLitt candidates after six terms (two years).  The Student Registry and the Degree Committee expect a thesis to be a piece of work which can be produced by a capable, well-qualified and diligent research student, properly supervised and supported, within those times.  It is very important that you design your project with these time-limits firmly in view. It is good both for morale and for your CV to submit your thesis within the stated times – and most PhD funding runs out after three years. 

If your PhD research is suitably related to your MPhil work, you will usually be allowed to count some or all of your three MPhil terms towards the residency requirements of the PhD, if you are ready to submit your thesis before the minimum terms of study have elapsed. This means that you may submit a PhD thesis after only six more terms, if you wish. Please see the following webpage for further information:

https://www.cambridgestudents.cam.ac.uk/your-course/postgraduate-study/your-student-status/allowanceexemption-research-terms

The Student Registry and the Degree Committee recognise, however, that original research is liable to unforeseen difficulties and delays, so all PhD students are allowed 4 years in which to complete and submit their thesis (3 years for the MLitt). Unless there are extenuating circumstances, which would permit a student to apply for an extension to their submission date, candidates who do not submit by these final deadlines would be asked to withdraw from the University, until such time as they are ready to submit, and apply for reinstatement .

All students accepted for the PhD are on probation for their first year. In your third term of research, the Degree Committee will decide whether to register you as a candidate for the PhD (the registration then being backdated to your date of admission). You will have a registration interview with two Faculty assessors, other than your Supervisor. Central University information on the requirements of a registration review is here:

https://www.cambridgestudents.cam.ac.uk/self-evaluation

In some (rare) cases, your assessors may decide that you should be registered for the MLitt degree, instead of the PhD, at this stage. This registration interview cannot be delayed without good cause (e.g., illness). With your supervisors’ help, you start working out your plan of research, and the topic or topics of your written work, as soon as possible after you arrive.

Before registering you as a PhD candidate the Degree Committee must be satisfied (i) that you have a suitable plan of work and (ii) that you have begun to write about some part of it, in a sustained way, at a standard likely to get you the degree in a reasonable time. You are therefore required to email the following documents to your two assessors and the Postgraduate Administrator by the last day of Lent full term*:

• a statement (1,000 words) of your plan of research.
• a piece of recent written work (6,000-10,000 words) on some topic within this plan; and
• an account of research already completed (1,000 words)

These submissions must be properly written up: rough drafts are not acceptable. The registration interview will take place shortly after the end of Lent Term, with your two assessors who will have read the submitted documents. The exact date of the review will be agreed on by the two assessors and the student. The requirements for registration are as outlined above. Students will be sent a copy of their review report once it has been approved by Degree Committee at their May meeting.

Prospective PhD candidates whose work does not show sufficient progress will be given the opportunity to submit an improved set of work by the last day of Easter full term*. A further interview will then take place with the two Faculty members writing independent reports for the Degree Committee in late June/early July*.

The Degree Committee will recommend that prospective PhD candidates whose resubmitted work is still deemed to be unsatisfactory either withdraw from the University or, less severely, be registered only as MLitt candidates. In the latter case they may later be re-registered as PhD candidates (with registration again backdated to the date of admission) if they submit sufficiently improved work at the same time in their second year (i.e. at their fifth term review).

The Degree Committee will recommend that prospective MLitt candidates whose resubmitted work is still deemed to be unsatisfactory withdraw from the University.

Monitoring progress

Your supervisor is required to report termly to the Student Registry and the Degree Committee on your progress. You will also be invited to submit self-evaluation reports on your progress on CamSIS. More information on the Feedback and progress reporting systems for postgraduate students is here:

In addition, there are the following reviews:

Fifth Term Review

This review takes place in the fifth term for a student who is registered for the PhD or MLitt.  For this review you need to email the following documents to your supervisor, advisor, and Postgraduate Secretary by the last day of Lent full term*:

• an account of research you have already completed (1,000 words)

These submissions must be properly written up: rough drafts are not acceptable.  The review will take place shortly after the end of Lent Term, normally with the supervisor and advisor, who will report in writing to the first meeting of the Degree Committee in the Easter Term. The exact date of the review will be agreed on by the two assessors and the student. Students will then be sent a copy of their review report once it has been approved by Degree Committee at their May meeting.

In the unlikely event that your work does not show sufficient progress you will be given the opportunity to submit an improved set of work by last day of Easter full term*. A further interview will then take place with the supervisor and advisor writing independent reports for the Degree Committee in late June/early July*.

Seventh Term Review

This review takes place in the seventh term for a student who is registered for the PhD. For this review you are required to email the same three documents as are described above, again demonstrating ongoing progress, to your supervisor and advisor by the last day of Michaelmas full term*.

The review will take place shortly after the end of Michaelmas Term, normally with the supervisor and adrvisor, who will report in writing to the first meeting of the Degree Committee in the Lent Term. The exact date of the review will be agreed on by the two assessors and the student. Students will then be sent a copy of their review report once it has been approved by Degree Committee at their January meeting.

If the supervisor and advisor are not happy with a student's progress they may recommend to the Degree Committee that a student's registration be changed from PhD to MLitt. They may also recommend that candidates who are not making satisfactory progress towards completing their theses withdraw from the University. The student will be fully consulted before any such recommendation is made. Note also that students withdraw from the University for this reason (or because they have failed to submit on time), but who manage to complete their theses on their own, may apply to be reinstated in order to submit their theses for examination. Please see:

https://www.cambridgestudents.cam.ac.uk/your-course/postgraduate-study/your-student-status/reinstatement

Although this monitoring may sound onerous, experience shows that most often the reviews function as useful markers of progress, and as good opportunities to take stock and to talk about useful ways forward, in a forum slightly different from that of a normal supervision.

If your work is hindered or interrupted by medical, financial or other problems you may apply for leave to intermit your research for a period of time from 2 weeks, to up to 3 terms (for full time students). Terms intermitted do not count towards the above deadlines. Consult your Supervisor and the Postgraduate Secretary if you would like to discuss this option at any point in your studies. You can also find further information here:

https://www.cambridgestudents.cam.ac.uk/your-course/postgraduate-study/your-student-status/medical-intermission

Working away from Cambridge

It is possible to apply for leave to work away from Cambridge for a maximum of 3 terms at a time Some PhD students find this is useful if they wish to work with a supervisor who is external to the University of Cambridge for some of their PhD study. More information on the process of how to apply for leave to work away can be found here:

https://www.cambridgestudents.cam.ac.uk/your-course/postgraduate-study/your-student-status/work-away

To support students working away from Cambridge, it is recommended that students apply to the University for free travel insurance: https://www.insurance.admin.cam.ac.uk/travel-insurance/travel-insurance-students

The Faculty has a small allocation of funding for fieldwork, that students can apply for via the Postgraduate Office. As part of this application process, students will also be required to complete a risk assessment: https://www.safety.admin.cam.ac.uk/risk-assessment

The Faculty can provide a template risk assessment – please ask the Postgraduate Secretary for further information.

Preparation of theses

PhD (MLitt) theses in philosophy must not be more than 80,000 (60,000) words long. The word count includes appendices and footnotes but excludes bibliography. See here for further information:

https://www.cambridgestudents.cam.ac.uk/your-course/examinations/graduate-exam-information/submitting-and-examination/phd-msc-mlitt/word#philos

The University’s regulations require that to qualify for the award of the PhD degree, a thesis has to be in English (apart from quotations and technical formulae), to be clearly written, to take due account of previously published work on the subject, and to represent a significant contribution to learning (for example through the discovery of new knowledge, the connection of previously unrelated facts, the development of new theory, or the revision of older views). The Degree Committee of Philosophy, in its advice to examiners, adds as an informal gloss on this that an acceptable thesis should contain some material of sufficient originality to merit publication and this material should be adequate to form the basis of, for example, at least two articles (together amounting to 15,000 - 20,000 words) or of a short monograph.

To qualify for the award of the MLitt degree, a thesis must be clearly written, take due account of previously published work on the subject, and represent a useful contribution to learning.

Candidates may get an idea of the standards expected of PhD and MLitt theses in philosophy by reading the copies of successful theses deposited in the University Library.

The detailed procedure for submitting PhD and MLitt theses for examination, which candidates should follow carefully, is at:

https://www.cambridgestudents.cam.ac.uk/your-course/examinations/graduate-exam-information/submitting-and-examination/phd-msc-mlitt/prepare

In what follows only a few salient points are picked out.

Candidates should apply for the appointment of examiners, through the Philosophy Postgraduate Secretary, when—but only when—their theses are nearly complete. (In particular, if they are going to submit their theses during the Long Vacation they should apply in good time for the late June/early July meeting of the Degree Committee*.) Together with the candidate, the supervisor should compete the form found here:

https://www.phil.cam.ac.uk/curr-students/postgraduates/Graduate-Forms

and submit this by e-mail to the Postgraduate Secretary. The candidate will also need to email the Postgraduate Secretary a one page summary of the thesis, to guide the Degree Committee in appointing suitable examiners. This abstract should be around 300 words in length – a candidate’s supervisor can provide further guidance on the expected content of the abstract.         

Theses are examined independently by two examiners, one of whom will normally be from outside Cambridge. Candidates are required to submit their thesis initially via Moodle, the University’s Online Teaching Platform. The Postgraduate Secretary will provide further information on the process for softbound submission. As of 1 st October 2017, once their PhD has been approved, students are also required to submit an electronic copy of their PhD thesis to the University’s repository, Apollo. At the point of upload, students are given the choice of different access options, including the choice to make their thesis available Open Access immediately or to embargo access for an initial 12 months . The upload of the thesis can be done via the upload form in Symplectic Elements .

Once the award of the degree is approved, students should submit one hard bound copy to be deposited in the University Library.  More information on the submission of electronic theses can be found on the Office of Scholarly Communication website:

http://osc.cam.ac.uk/theses

It is important that thesis examiners actually receive theses when they expect to do so; otherwise their other commitments may seriously delay the examination. In giving submission dates, candidates should therefore take care to be realistic, and not underestimate the time it takes to complete writing up, make final corrections, check references and proofs, and get their theses printed and bound.

What to expect from the viva

The examination is undertaken with two examiners, and may include an independent chair if the Degree Committee has deemed it appropriate.  There are no rules for its duration, but as an approximate guide, the examination will normally take at least 90 minutes and is likely to conclude within three hours at a maximum.

The oral examination should allow:

• The defence of your dissertation and the clarification of any matters raised by the examiners
• the examiners to probe your knowledge in the field
• the examiners to assure themselves that the work presented is your own and to clarify matters of any collaboration
• the examiners to come to a definite conclusion about the outcome of the examination

What to bring with you to the viva

• You can take a (marked up) copy of the thesis in with you.  You may want to take a tablet or notepad and pen to make notes.
• Water will be available in the room where you will be examined but you may like to take your own with you.

The default  viva  format is an in-person examination held in Cambridge, but students will have the option to choose an online  viva  if they wish.  The University has provided additional information about the online viva process, which can be found here:

https://www.cambridgestudents.cam.ac.uk/files/guide_to_conducting_vivas_online.pdf

Examiners write independent reports on theses for the Degree Committee, making recommendations, which may or may not be conditional on the results of the oral examination. Because it often takes a considerable time for examiners to get round to, and to complete, this assessment, candidates must expect to wait (or return) for their oral examination up to two months (but no more than four months) after submitting their theses. Examiners may allow candidates who have had to return, e.g., to America or Australasia, the option of conducting the oral examination by video conference; but they are under no obligation to do so, and candidates must not assume that they will. If a candidate would like to request adjustments to their viva on the grounds of disability, they should complete a ‘voluntary disclosure form’ and return this to the Postgraduate secretary. The form can be found here: https://www.cambridgestudents.cam.ac.uk/files/voluntary_disclosure_form.pdf

An examiner who thinks that a PhD or MLitt thesis fails to reach the required standard, but could do so with suitable revision, may recommend allowing the candidate to submit a revised thesis. This can only happen once; a thesis which has already been resubmitted once cannot be submitted again.

An examiner who thinks that a PhD thesis fails to reach the standard required for that degree, but does reach the standard required for the MLitt, may recommend approving the candidate for that degree. A PhD examiner who thinks both of the above may recommend giving the candidate the alternative of submitting a revised thesis or of taking the MLitt (but not both).

If the examiners’ recommendations agree, the Degree Committee will normally accept them, unless the examination has been improperly conducted in some way, in which case new examiners may have to be appointed. If the original examiners’ recommendations disagree, the Degree Committee may resolve the disagreement by appointing a third examiner.

The University’s statement on academic misconduct, including plagiarism can be found at:

http://www.admin.cam.ac.uk/univ/plagiarism/students/statement.html

We ask PhD & MLitt students to provide their feedback at regular intervals throughout their course, in the form of a questionnaire sent from the Postgraduate Office. Usually there is one questionnaire sent at the time of each review. Feedback from students is important in helping us to improve the course, and we ask that all students complete all questionnaires.

Latest news

View all news

Quick links

All News Items

Moral Sciences Club

Philosophy Lecture List

Philosophy Podcasts

Moodle Undergraduate Site

Intranet Teaching and Examining Arrangements

Follow us on Twitter

Tweets by @CambridgePhilos

Information

• Privacy Policy
• Terms of Use
• Photos by Ben Colburn displayed with his permission
• Philosophy Contact Details
• [email protected]
• Map of Sidgwick Site
• University Map

Other Links

• Email & Phone Search

© 2024 University of Cambridge

• Contact the University
• Freedom of information
• Privacy policy and cookies
• Statement on Modern Slavery
• Terms and conditions
• University A-Z
• Undergraduate
• Postgraduate
• Research news
• About research at Cambridge
• Spotlight on...

Smart. Open. Grounded. Inventive. Read our Ideas Made to Matter.

Which program is right for you?

Through intellectual rigor and experiential learning, this full-time, two-year MBA program develops leaders who make a difference in the world.

A rigorous, hands-on program that prepares adaptive problem solvers for premier finance careers.

A 12-month program focused on applying the tools of modern data science, optimization and machine learning to solve real-world business problems.

Earn your MBA and SM in engineering with this transformative two-year program.

Combine an international MBA with a deep dive into management science. A special opportunity for partner and affiliate schools only.

A doctoral program that produces outstanding scholars who are leading in their fields of research.

Bring a business perspective to your technical and quantitative expertise with a bachelor’s degree in management, business analytics, or finance.

A joint program for mid-career professionals that integrates engineering and systems thinking. Earn your master’s degree in engineering and management.

An interdisciplinary program that combines engineering, management, and design, leading to a master’s degree in engineering and management.

Executive Programs

A full-time MBA program for mid-career leaders eager to dedicate one year of discovery for a lifetime of impact.

This 20-month MBA program equips experienced executives to enhance their impact on their organizations and the world.

Non-degree programs for senior executives and high-potential managers.

A non-degree, customizable program for mid-career professionals.

Marketing addresses problems that organizations face in seeking to provide products and services that satisfy customers' demands. Students are expected to acquire a solid grasp of behavior and management science theory and method through their coursework. Relevant disciplines include behavioral science, economics, operations research, and statistics. Through workshops, seminars, and applied and theoretical research with faculty, candidates gain experience that is the prerequisite for independent work.

PhD candidates work alongside MIT Sloan's world-renowned marketing faculty. The pioneering research of MIT Sloan faculty in building and implementing marketing models and decision-support systems has enhanced new product development for decades. Other award-winning research projects focus on customer satisfaction and the psychological underpinnings of economic and consumer behavior.

Marketing Faculty

More Information

Marketing Graduates

Example Thesis Topics

Study at Cambridge

About the university, research at cambridge.

• Events and open days
• Fees and finance
• Student blogs and videos
• Why Cambridge
• Qualifications directory
• How to apply
• Fees and funding
• Frequently asked questions
• International students
• Continuing education
• Executive and professional education
• Courses in education
• How the University and Colleges work
• Visiting the University
• Term dates and calendars
• Video and audio
• Find an expert
• Publications
• International Cambridge
• Public engagement
• Giving to Cambridge
• For current students
• For business
• Colleges & departments
• Libraries & facilities
• Museums & collections
• Email & phone search

Faculty of English

• Undergraduate
• Postgraduate
• Visiting Scholars
• Academic Staff
• Research Staff
• Postgraduate Students
• Emeritus, Visiting and Honorary Fellows
• Administrative Staff
• Faculty Research
• Research Map
• English Handwriting Online
• Scriptorium
• The Tennysons Archive
• Transkills for English
• Troilus & Criseyde: Translation & Commentary
• Directors of Studies
• Teaching Officers & Research Fellows
• Faculty Computing
• BBC Short Story
• Postgraduate Admissions

Supervision

Candidates work closely with their supervisor who is assigned to them after a candidate has been accepted and before the commencement of their studies. The supervisor will be a specialist in the general field in which you propose to work, although they may not be an expert on your particular topic of research. Your supervisor will assist you in refining your research topic, oversee the general direction of your work, and ensure that what you are doing is up to the standard expected for the degree towards which you are working. You can expect to meet your supervisor on average once a month to report on your progress, and more frequently than this if necessary. How much you write in a given period will vary, but as a rule of thumb you will usually be expected to produce at least one substantial piece of written work each term.

Prospective PhD students should research the Faculty thoroughly before applying to ensure that there is a Faculty member with appropriate expertise to oversee the proposed project. The Faculty’s research map might be of use as a starting point here, as will the Faculty academic staff profiles .

In addition to their supervisor, PhD students are assigned an advisor, who is a member of the Faculty with expertise in the student’s field. The student has a formal advisory meeting with the supervisor and the advisor once a year. The advisor is also available for less formal consultation from the outset.

The Postgraduate Office 9 West Road Cambridge CB3 9DP United Kingdom

Related Links

• MPhil in Anglo-Saxon, Norse, and Celtic
• MPhil in Digital Humanities
• Part-time PhD
• MSt in Creative Writing
• MSt in Writing for Performance
• MSt in Crime and Thriller Writing
• Funding for home students
• Funding for overseas students
• Research proposals
• Equality, Diversity, and Inclusivity

© 2016 University of Cambridge

• University A-Z
• Contact the University
• Accessibility
• Freedom of information
• Terms and conditions
• Spotlight on...
• About research at Cambridge

Study at Cambridge

About the university, research at cambridge.

• Events and open days
• Fees and finance
• Student blogs and videos
• Why Cambridge
• Qualifications directory
• How to apply
• Fees and funding
• Frequently asked questions
• International students
• Continuing education
• Executive and professional education
• Courses in education
• How the University and Colleges work
• Visiting the University
• Term dates and calendars
• Video and audio
• Find an expert
• Publications
• International Cambridge
• Public engagement
• Giving to Cambridge
• For current students
• For business
• Colleges & departments
• Libraries & facilities
• Museums & collections
• Email & phone search
• Postgraduate Studies
• Faculty of Economics
• Research overview
• Econometrics Research Group - Papers
• Econometrics Research Group - Cambridge Working Papers in Economics
• Microeconomic Theory Research Group - Papers
• Microeconomic Theory Research Group - Cambridge Working Papers in Economics
• Macroeconomics Research Group - Papers
• Macroeconomics Research Group - Cambridge Working Papers in Economics
• Empirical Microeconomics Research Group
• Empirical Microeconomics Research Group - Cambridge Working Papers in Economics
• History Research Group - Cambridge Working Papers in Economics
• Papers and Publications
• Cambridge Working Papers in Economics (CWPE)
• Research Intranet (Raven Login Required)
• The Janeway Institute
• The Keynes Fund
• Research Contact
• People overview
• Noriko Amano-Patiño
• Debopam Bhattacharya
• Florin Bilbiie
• Peter Bossaerts
• Charles Brendon
• Vasco Carvalho
• Tiago Cavalcanti
• Meredith Crowley
• Matthew Elliott
• Aytek Erdil
• Robert Evans
• Elisa Faraglia
• Leonardo Felli
• Eric French
• Edoardo Gallo
• Tripos supervisions
• Chryssi Giannitsarou
• Selected Articles
• Working Papers
• Popular Press
• Past PhD Students
• Invited Lectures
• Christopher Harris
• Economics of Religion in India Book
• Demography Book
• Oliver Linton
• An old link to some of my papers
• A poem by Robert Graves
• Christopher Rauh
• Alexander Rodnyansky
• Mikhail Safronov
• Gabriella Santangelo
• Flavio Toxvaerd
• Julius Vainora
• Some Recent Articles
• Research Projects
• Efficiency Assessment
• Supervisions
• Weilong Zhang
• Ivano Cardinale
• Giancarlo Corsetti
• William H Janeway
• Pierre Mella-Barral
• Theofanis Papamichalis
• Simona Paravani
• Mark Salmon
• Patrick Allmis
• Nazanin Babolmorad
• Seda Basihos
• Leonard Bocquet
• Daniele Cassese
• George Charlson
• Chuan-Han Cheng
• Joris Hoste
• Konstantinos Ioannidis
• Caroline Liqui Lung
• Frederic Moisan
• Jason Schoeters
• Jerome Simons
• Robert Woods
• Michael Ashby
• Victoria Bateman
• Francisco Beltran
• Collin Constantine
• Yujiang River Chen
• Rupert Gatti
• Emanuele Giovannetti
• Pauline Goyal-Rutsaert
• Myungun Kim
• Nigel Knight
• Vasileios Kotsidis
• Domique Lauga
• Kamiar Mohaddes
• Mary Murphy
• Dario Palumbo
• Cristina Peñasco
• Cristiano Ristuccia
• Isabelle Roland
• Julia Shvets
• Oleh Stupak
• Simon Taylor
• Anna Watson
• Publications - Since 2001
• Interviews and Lectures
• Jeremy Edwards
• Refereed Papers
• Other Publications
• Work in Progress
• Selected Publications
• Downloadable Publications
• Economics as Social Theory
• Sir James Mirrlees
• Downloadable Conference Presentations
• Regulation, Privatisation, Energy, Electricity
• Transport: Road and Rail
• Risk, Industrial Organisation, Optimal Growth, Dynamic Inconsistency
• Taxation, Public finance, Cost-benefit analysis
• Transition Economies and Development
• Recent Conference Presentations
• Jose Gabriel Palma
• Published Articles
• Forthcoming Papers
• Newspaper, Magazine and Online Articles
• Forewords/Prefaces
• Book Reviews
• Unpublished Papers
• Lecture Audio, Video and Podcast Recordings
• Archive Working Papers
• Biographical
• Biographical (long version)
• William Peterson
• Bob Rowthorn
• Honours and Awards
• Geoff Whittington
• Selection Committee
• Academic Staff - A to E
• Academic Staff - F to H
• Academic Staff - I to M
• Academic Staff - N to Q
• Academic Staff - R to V
• Academic Staff - W to Z
• Academic Staff - Office Hours
• Past Visitors
• Prospective Academic Visitors Information
• Application Form
• Rules and Categories of Visitors
• Visiting Doctoral Students
• Visiting Students Application Form
• Razan Amine
• Laura Araújo De Freitas
• Marium Ashfaq
• Deniz Atalar
• Kilian Bachmair
• Gerardo Baldo
• Balduin Bippus
• Saru Chaudhary
• Adrian Chung
• Radu Cristea
• Zixuan Deng
• Mar Domenech-Palacios
• Lukas Freund
• Luigi Dante Gaviano
• Guillem Gordo-I-Bach
• Darija Halatova
• Andrew Hannon
• Lea Havemeister
• Shengjuan He
• Rebecca Heath
• Christian Höhne
• Darren Hoover
• Benedikt Kagerer
• Kilian Kamkar
• Ganesh Karapakula
• Alastair Langtry
• Sean Lavender
• Weiguang Liu
• Ana Lleo-Bono
• Fred Seunghyun Maeng
• Shane Mahen
• Fergus McCormack
• Manuel Montesinos
• Mathis Momm
• Jamie Moore
• James Morris
• Shania Mustika
• Felix Mylius
• Cheuk Fai Ng
• Lennart Niermann
• Tianyu Pang
• Charles Parry
• Dmitrii Petrukhin
• Benjapon Prommawin
• Vivek Roy-Chowdhury
• Diogo Salgado Baptista
• Niklas Schmitz
• Kishen Shastry
• Sarah Rose Taylor
• Christian Tien
• Ho-Yung Antonia Tsang
• Carles Vila Martínez
• Nicholas Waltz
• Yi (Amanda) Wang
• Shu Feng Wei
• Alessa Widmaier
• Mingmei Xiao
• Yinfeng Zeng
• Mingxi Zhang
• Xiaoxiao Zhang
• Yiyang Zhang
• Yuting (Tina) Zhang
• Zhaocheng Zhang
• Henning Zschietzschmann
• Professional Services Staff
• Job Market Candidates
• Teaching overview
• University's Blended Learning Site
• Apply overview
• Economics Open Days 2023
• Economics Prospectus
• A Guide for Prospective Students
• Preliminary Part I Reading List
• Why Choose Economics
• Course Description
• Course Structure
• Course Requirements
• How to Apply
• Students Finance
• Frequently Asked Questions (FAQs)
• Entry Requirements
• How and When to Apply
• Finance Overview and Funding
• Core Modules
• Optional Modules
• Applicant Mentoring Programme
• Doctoral Training Partnership
• ESRC Studentships
• Example Course Structure
• PhD Modules
• Careers / Placements
• EDGE (European Doctoral Group in Economics)
• Social Events
• Postgraduate Open Day
• Postgraduate Life
• Postgraduate Guide 2023
• Cambridge University Graduate Economics Society
• Economics Postgraduate Fund
• Postgraduate Admissions - Contacts
• The Cambridge Environment
• Introduction to the Faculty
• Student Life
• Alumni overview
• Alumni Newsletter
• Alumni Webinars
• Online Giving
• Faculty Info overview
• Information for Staff (Intranet)
• Find the Faculty
• Provision for Students with Disabilities
• History of the Faculty
• Sheilagh Ogilvie
• Caroline Hoxby
• Joan Robinson
• Women in Economics Events
• Student & Staff Behaviour
• Women in Economics
• Faculty IT Support

PhD in Economics

• Advanced Diploma in Economics
• MPhil in Economics
• MPhil in Economic Research
• MPhil in Finance and Economics
• MPhil in Economics and Data Science

This is the most advanced programme of graduate studies in Economics at Cambridge. Upon its completion, candidates are awarded a PhD degree for producing a thesis of high-quality, original, and publishable research over a period of four years (full-time) and seven years (part-time).

A good number of our PhD students receive full or partial funding for their studies, from a variety of funding bodies, such as the ESRC and the Gates Foundation .

Our PhD students receive high quality training on a variety of research methods and are exposed to cutting edge research conducted by our own Faculty members, as well visitors to the Faculty (via the Cambridge-INET Institute , seminars, PhD workshops, locally organised conferences, etc.). Faculty members can supervise a wide range of topics from six broadly defined research areas: microeconomic theory, macroeconomics, econometrics, applied microeconomics, economic history and alternative approaches to economics.

PhD students in Cambridge benefit from a high faculty-to-student ratio and therefore form close relationships with many Faculty members. They also forge strong links with our post-doctoral researchers, and they actively participate in the Faculty’s vibrant research life. They have access to a wide range of facilities, such as their own desk/office space in the same building as regular Faculty members, computing equipment, a variety of software and access to a wide range of databases.

PhD students are encouraged to attend academic conferences and showcase their research work in a variety of ways. Upon completions of their studies, many of our PhD students become academics, or researchers at international or government research institutions (see recent job market placements here ).

Explore here the profiles of our current PhD students.

To obtain the degree of PhD in Economics, students need to:

1. Obtain the Certificate of Postgraduate Study (CPGS) . If accepted for the PhD degree, you will be registered initially for the Certificate of Postgraduate Study (CPGS) in Economics. Students registered for the CPGS are required to:

• Attend the 'How to do Economics' lecture course. Other postgraduate courses in research methods are organised by the Schools of Humanities and Social Sciences and the Physical Sciences, and are available to all PhD students.  
• Undertake a minimum of four courses from PhD or MPhil Modules from at least two subject areas. You must achieve a pass mark (60%) on each component of the coursework. Students who fail any examinations will be called for a viva on the coursework.

• Write a research proposal (maximum length 10,000 words) that should include a review of the relevant literature, a research question, and outline of a research design and methods. The expectation is that this proposal will be for a piece of research that could form the basis of one chapter of a PhD dissertation. You will be given an oral examination on this piece of work and must perform to a satisfactory standard.  
• Attend (a) one of the three research workshops (on microeconomics, macroeconomics or econometrics) at which research students present both their own work and recent papers in the literature - assessment of workshops will be arranged by course organisers; (b) attend at least one of the Faculty's general seminars in which papers are given both by outside speakers and Faculty members;  
• To be registered for the PhD submit an acceptable piece of research (first year chapter) of not more than 20,000 words. The piece of research submitted must be of a standard that would enable it to form the basis of one-third of your eventual PhD thesis. This means that it must contain research that could be expanded upon to constitute one-third of the PhD thesis.

2. Once upgraded to PhD status, a student concentrates on her or his PhD dissertation. In general the thesis format is either in the form of a book divided into chapters, or of three or more connected articles; in either case, the Faculty has a strict limit of 60,000 words. As research progresses, there will be opportunities to present work in progress at research workshops attended by Faculty members and research students. PhD students will also be required to attend research seminars given by outside speakers and Faculty members. 

Upon completion and submission of the PhD thesis, students do an oral examination (viva) with two examiners, one internal to the University of Cambridge (not the supervisor or research advisor), and one external (from any other University in the UK or the rest of the world).

After a successful thesis defence, the examiners recommend awarding the degree of PhD.

Faculty of Economics Austin Robinson Building Sidgwick Avenue Cambridge CB3 9DD UNITED KINGDOM

Telephone: +44 1223 335200

Fax: +44 1223 335475

Site Privacy & Cookie Policies

Find Us (details and maps)

with University of Cambridge Maps

with Google Maps

Associated Websites

Janeway Institute

COVID-19 Economic Research

Keynes Fund

Application Emails

Undergraduate Admissions: (for enquiries about the BA in Economics) [email protected]

Graduate Admissions: (for enquiries about the Diploma, MPhil and PhD courses) [email protected]

General Emails

Faculty Office: (for all other enquiries) [email protected]

Webmaster: (for enquiries about the website) [email protected]

Marshall Library: [email protected]

© 2024 University of Cambridge

• University A-Z
• Contact the University
• Accessibility
• Freedom of information
• Terms and conditions
• Undergraduate
• Spotlight on...
• About research at Cambridge

Study at Cambridge

About the university, research at cambridge.

• Undergraduate courses
• Events and open days
• Fees and finance
• Postgraduate courses
• How to apply
• Postgraduate events
• Fees and funding
• International students
• Continuing education
• Executive and professional education
• Courses in education
• How the University and Colleges work
• Term dates and calendars
• Visiting the University
• Annual reports
• Equality and diversity
• A global university
• Public engagement
• Give to Cambridge
• For Cambridge students
• For our researchers
• Business and enterprise
• Colleges & departments
• Email & phone search
• Museums & collections
• Prospective Students
• Postgraduate Study
• Department of Sociology
• Our History
• Job Vacancies
• Green Team overview
• Everyday Tips for the Office
• Environmental Action Plan
• Green Travel
• Green Cambridge
• Green Seminar Series
• Alumni overview
• Help support the Department of Sociology
• Alumni Benefits
• Alumni Events
• Academic Staff
• Affiliated Staff
• Postdoctoral and Research Staff
• Postgraduate Students
• Emeritus Academics
• Administrative Staff overview
• Paulina Baltsoukou
• Lara Gisborne
• Yvonne Martin-Portugues
• Ellen Munnelly
• Lucy O'Connor
• Lucian Stephenson
• Abigail Youngman
• Théa Murray
• Yvonne Frankfurth
• Undergraduates overview
• Part I overview
• Supervisions
• One-Year Part II
• Undergraduate Teaching FAQs
• Postgraduates overview
• Library Services
• Resources & Training
• Support & Wellbeing
• Cambridge University Sociology Society (SocSoc)
• Generative AI and your learning
• Why study Sociology?
• Undergraduate Study overview
• Course Structure
• Applying to Sociology
• Fees and Funding
• Guidance for Teachers
• Preparing for Interview
• Student Testimonials
• Support and Services
• Postgraduate Study overview
• Choosing a Supervisor
• Applications overview
• Postgraduate FAQs

Visiting Scholars

• Outreach & Open Days
• Y10-13 Photo Competition
• Events overview
• External Events
• News overview
• Decolonise Sociology ↗
• Applications
• Undergraduate Study

PhD in Sociology

The PhD in Sociology offers a world-class programme of research study in sociology supervised by experts in their respective fields. The Department of Sociology at the University of Cambridge is ranked first for Sociology in the  Guardian's Best Universities league table  and first for Sociology in the  Complete University Guide League Table 2024 . And the  QS World University rankings  list our departments as 2nd out of over 500 Sociology Departments across the world in 2023.

In the first year you are encouraged to take research methods courses offered by the Department and the  Social Science Research Methods Programme (SSRMP)  to build the methodological grounding of your individual research projects. 

The Department also offers a programme of seminars covering transferable skills such as academic writing, presentation skills and in-depth information about how to progress the PhD and the academic career. PhD students are supported by their supervisor and a faculty adviser.

Watch our open day video

The Programme

The course aims to provide all students with the skills they need to be professional researchers and academics. There is an organised programme of courses for first-year PhD students, which has three major components:

• Basic academic and research skills, designed to provide the essential tools of academic work
• The core training programme, which covers issues of social science research in general
• Issues of research specific to particular disciplines or areas of interest, and research design, including the integration of methodological, theoretical and substantive issues

The standard period for PhDs is 3-4 years full-time or 5-7 years part-time.    Click here for further information about part-time PhD studies .

Meet our Candidates

What you can do with your phd.

Students who complete graduate programmes in Sociology have the opportunity to develop the analytical and writing skills to help them succeed in academia but also in careers such as health and social care, marketing and public relations, politics, and education, amongst others.

Postgraduate Prospectus

The PG prospectus details all the courses on offer at Cambridge, as well as introducing the different Colleges and describing the admissions process.

The Department of Sociology University of Cambridge Free School Lane Cambridge CB2 3RQ

Tel: 01223 (3)34520

Contact: [email protected]

Privacy notice & cookie policies.

Website Updates

Profile Update Form

Research Project Form

Event Promotion Form

Tweet Request Form

Useful Information

Annual Reports

Equipment for Loan

Digital Editorial Guidelines

IT Services Guide

twitterrrr.png

facebook_logo_square.png

117156_media_512x512.png

768px-youtube_play_button_square_2013-2017.svg_.png

© 2024 University of Cambridge

• Contact the University
• Accessibility
• Freedom of information
• Privacy policy and cookies
• Statement on Modern Slavery
• Terms and conditions
• University A-Z
• Undergraduate
• Postgraduate
• Research news
• About research at Cambridge
• Spotlight on...

Tepper School of Business

Ph.D. Program in Marketing

Studies include brand-choice models, analytical and structural models, marketing/operations interface, marketing/it interface, and theories of consumer behavior..

The Tepper School's doctoral program in marketing has a reputation of producing highly skilled and innovative researchers who are well grounded in the basic disciplines underlying marketing thought and who practice and create the state-of-the-art in marketing. Most go on to become faculty members at premier academic institutions throughout the world.

The Ph.D. program offers one of the most complete and solid sequence of Ph.D. courses among leading universities in the world. Students usually take one and a half years of required courses offered by the marketing, economics, psychology and statistics departments. After passing the qualifying exam at the end of one and a half years, they begin the research stage, find advisors according to their own research interests, and start writing their Ph.D. dissertation under the guidance of the advisors. Typically, it takes four to five years to complete the program and obtain the Ph.D. degree. In addition to rigorous course work, students benefit from the weekly seminars in which scholars from all over the world come present their most recent research. Students also have their own workshops in which they present their own research work.

The Tepper School boasts excellent faculty, specializing in adopting analytical, empirical and consumer behavior approaches to address fundamental marketing problems. Historically, Tepper School faculty and graduates have made fundamental contributions to marketing theory in the areas of brand-choice models, analytical models for marketing strategy, empirical structural models, conjoint analysis, marketing and operations management interface, marketing and information systems interface and theories of consumer behavior.

A few examples of research topics that students and faculty members have recently worked on are:

• How a manager allocates marketing resources to various alternatives such as promotion, advertising and sales force. By developing decision support systems to aid managers, we hope to understand better the allocation problem and to improve marketing efficiency.
• How to design new products while simultaneously considering consumer preferences, engineering constraints and design aesthetics.
• How to understand latent preferences of online customers by statistically analyzing their web browsing patterns.
• Psychological processes that drive consumer choice among alternative products. How we can help them make better decisions.

Starting from 1971, the Tepper School has produced a significant number of leading researchers in marketing, including at least ten chaired professors at top-ten business schools and many other world-renowned marketing researchers (high ratio given the size). Recent students who graduated from the Tepper School marketing program have obtained faculty positions at top research schools such as Chicago, Columbia, Duke, Stanford and New York University. More recent graduates have won dissertation awards from the American Marketing Association, the Association for Consumer Research, and the American Psychological Association.

Given the size of our Ph.D. program, these achievements of our Ph.D. alumni demonstrate the outstanding quality of our Ph.D. program and also win us the reputation as one of the best schools that produce the most promising marketing researchers.

As a Ph.D. student of marketing at the Tepper School, you will notice a few things that distinguish your experience at the Tepper School.

Outstanding Training in Economics, Psychology and Statistics Foundations

As a tradition, our students are required to obtain rigorous training in economics, econometrics, psychology and statistics. The comprehensive and rigorous training equips our students with a solid understanding of economics and psychology, the state-of-the-art research techniques, and cutting-edge approaches for solving fundamental research problems. Historically, this approach has had high payoffs - our students are not only capable of solving ground-breaking research problems using the most cutting-edge techniques, but also demonstrate great endurance in their future academic careers.

Comprehensive Sequence of Marketing Doctoral Courses

We offer the most complete sequence of Ph.D. courses. You will find many Ph.D. courses offered by marketing faculties that cover their research expertise. These marketing Ph.D. courses progressively and comprehensively introduce cutting-edge research methodologies, the development of literature in each discipline, and the most recent research interest of each faculty member. Faculty are almost available 24/7 to work with Ph.D. students. They also spend an enormous amount of time preparing students for their job market. Most students continue working with faculty at CMU even after graduating and enjoy a lifetime of support and friendship from them.

Close and Caring Working Relationship Between Faculty and Students

At the Tepper School, our most important mission is to produce the best Ph.D. students. We treat Ph.D. students as junior faculty and the excellent mentoring system guarantees enough time from faculty to each Ph.D. student. The school typically admits only a few students each year. The doctoral program is intentionally kept small in order to increase faculty-student interaction and to take advantage of the business school's resources. They develop, in close conjunction with the faculty members, flexible programs addressing their specific research interests. Our students have access to award-winning faculty - many of whom are leaders in their field. Our faculty works closely with students creating new knowledge on a daily basis with their students.

Inspiring and Innovative Inter-Disciplinary Research Environment

Recognized for our unique interdisciplinary environment, students are often encouraged to work across departmental lines. As a result, our graduates have opportunities to engage in groundbreaking research and sharpen their ability to solve complex problems through leadership and collaboration.

In summary, the marketing group has a strong commitment to research and devotes considerable resources to training future scholars. We emphasize the development of sophisticated, state-of-the-art research skills that are required to solve fundamental research problems and create new knowledge in a chosen area of marketing. The Ph.D. program welcomes applications from candidates from all countries with distinguished academic backgrounds who are interested in pursuing a career in research universities. Admission to the marketing program at the Tepper School offers the student an opportunity to continue in this tradition of high achievement and excellence.

Research Topics

The research focus of our program directly translates in their early involvement in research projects. Our doctoral students work closely with faculty members to produce high quality research in several relevant marketing topics.

• Behavioral and Experimental Economics
• Charitable Giving and Nonprofit Marketing
• Consumer Financial Decision Making
• Consumer Happiness/Satisfaction
• Electronic Commerce
• Hedonic Adaptation
• High Tech Marketing
• Judgment and Decision Making
• Micro-marketing
• Optimal Pricing Strategies
• Service Productivity and Performance Pay
• Sports Marketing and Celebrity Endorsements
• Structural Estimation Methods
• Two-sided Market Pricing

P lease visit our Ph.D. Student Profiles page t o view the profiles of our current doctoral candidates.

Program details.

• Requirements
• Tepper 2023
• Course List
• Academic Calendar
• Privacy Policy
• Statement of Assurance
• Tepper Information Center
• Journalists & Media
• Tepper Gear Store

Study at Cambridge

About the university, research at cambridge.

• Undergraduate courses
• Events and open days
• Fees and finance
• Postgraduate courses
• How to apply
• Postgraduate events
• Fees and funding
• International students
• Continuing education
• Executive and professional education
• Courses in education
• How the University and Colleges work
• Term dates and calendars
• Visiting the University
• Annual reports
• Equality and diversity
• A global university
• Public engagement
• Give to Cambridge
• For Cambridge students
• For our researchers
• Business and enterprise
• Colleges & departments
• Email & phone search
• Museums & collections

Postgraduate Study

• Why Cambridge overview
• Chat with our students
• Cambridge explained overview
• The supervision system
• Student life overview
• In and around Cambridge
• Leisure activities
• Student unions
• Music awards
• Student support overview
• Mental health and wellbeing
• Disabled students
• Accommodation
• Language tuition
• Skills training
• Support for refugees
• Courses overview
• Course Directory
• Department directory
• Qualification types
• Funded studentships
• Part-time study
• Research degrees
• Visiting students
• Finance overview
• Fees overview
• What is my fee status?
• Part-time fees
• Application fee
• Living costs
• Funding overview
• Funding search
• How to apply for funding
• University funding overview
• Research Councils (UKRI)
• External funding and loans overview
• Funding searches
• External scholarships
• Charities and the voluntary sector
• Funding for disabled students
• Widening participation in funding
• Colleges overview
• What is a College?
• Choosing a College
• Terms of Residence
• Applying overview
• Before you apply
• Entry requirements
• Application deadlines
• How do I apply? overview
• Application fee overview
• Application fee waiver
• Life Science courses
• Terms and conditions
• Continuing students
• Disabled applicants
• Supporting documents overview
• Academic documents
• Finance documents
• Evidence of competence in English
• Terms and Conditions
• Applicant portal and self-service
• After you apply overview
• Confirmation of admission
• Student registry
• Previous criminal convictions
• Deferring an application
• Updating your personal details
• Appeals and Complaints
• Widening participation
• Postgraduate admissions fraud
• International overview
• Immigration overview
• ATAS overview
• Applying for an ATAS certificate
• Current Cambridge students
• International qualifications
• Competence in English overview
• What tests are accepted?
• International events
• International student views overview
• Akhila’s story
• Alex’s story
• Huijie’s story
• Kelsey’s story
• Nilesh’s story
• Get in touch!
• Events overview
• Upcoming events
• Postgraduate Open Days overview
• Discover Cambridge: Master’s and PhD Study webinars
• Virtual tour
• Research Internships
• How we use participant data
• Postgraduate Newsletter

Search for a course

How do I apply?

How to apply and what you need to do before you start your application. 

How do I find funding?

Discover funding and bursary opportunities available at Cambridge.

Help Centre

Find answers to our most frequently asked questions or get in touch.

Applicant Portal and Self-Service

Login to manage and track your application or offer.

My Application

Postgraduate Guide 2024

Upcoming Events

View all events

Join our Newsletter

Sign up for the latest information and advice on postgraduate study.

Subscribe to our postgraduate mailing list to keep up with all things Cambridge.

Postgraduate Admissions Office

• Admissions Statistics
• Start an Application
• Applicant Self-Service

At a glance

• Bringing a family
• Current Postgraduates
• Cambridge Students' Union (SU)

University Policy and Guidelines

Privacy Policy

Information compliance

Equality and Diversity

Terms of Study

About this site

About our website

Privacy policy

© 2024 University of Cambridge

• Contact the University
• Accessibility
• Freedom of information
• Privacy policy and cookies
• Statement on Modern Slavery
• University A-Z
• Undergraduate
• Postgraduate
• Research news
• About research at Cambridge
• Spotlight on...

Raghabendra KC, PhD

Assistant professor of marketing director of the alfond & honors program.

Dr. Raghabendra KC is an Assistant Professor of Marketing in the Department of Business. He specializes in teaching digital marketing, consumer behavior and entrepreneurial marketing to Business Management and International Business students. He is also the Director of the Alfond and Honors Degree Programs.

Dr. KC serves as a Summer Visiting Professor of Marketing at Chulalongkorn University and a Research Associate at the Cambridge Judge Business School. Having previously served as a Partner at a marketing research firm, he now serves as a consultant/advisor for a number of commercial and not-for-profit firms in the U.K., U.S., Nepal and Thailand.

PhD, Marketing, Cambridge Judge Business School, University of Cambridge MPhil, Management Science and Operations, Cambridge Judge Business School, University of Cambridge BA, Rollins College

Research Interests:

Dr. KC's research focuses on pro-social behavior and social influences in decision-making. He explores societal branding, cost-transparency, artificial intelligence in real-estate and participative pricing mechanisms.

Notable Publications

Kc, R. P., Mak, V., & Ofek, E. (2023). Before or after? The effects of payment decision timing in pay-what-you-want contexts. Journal of Marketing , 87(4), 618-635.

Huber, C., Dreber, A., Huber, J., Johannesson, M., Kirchler, M., Weitzel, U., ... & Holzmeister, F. (2023). Competition and moral behavior: A meta-analysis of forty- five crowd-sourced experimental designs. Proceedings of the National Academy of Sciences , 120(23), e2215572120.

Kc, R. P., Lauga, D. O., & Mak, V. (2023). Hold-up induced by demand for fairness: theory and experimental evidence. Theory and Decision , 94(4), 721-750.

Fetscherin, M., & KC, R. P. (2021). Anti-consumption in the context of brand relationships. Strategic Change , 30(1), 53-58.

Kc, R. P., Kunter, M., & Mak, V. (2018). The influence of a competition on noncompetitors. Proceedings of the National Academy of Sciences , 115(11), 2716-2721.