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The Ultimate Guide to Listing Presentations + Templates & Examples

If you’re a real estate agent, you understand that crafting an impressive listing pitch or listing presentation is a crucial aspect of your role. This opportunity allows you to showcase your skills, expertise, and track record to potential clients, convincing them that you’re the ideal choice to sell their property.

However, developing a winning real estate listing pitch can seem like a daunting task. That’s why we’ve compiled the Ultimate Guide to Listing Presentations, complete with templates and examples to assist you in creating a presentation that will leave a lasting impression.

Whether you’re an experienced pro or a new agent embarking on your career, this guide offers all the insights you need to produce a compelling and impactful listing pitch, ultimately securing more business. So, grab a cup of coffee and let’s get started!

What Is a Real Estate Listing Presentation?

A property sales pitch is a tool utilized by real estate agents to present their services to prospective clients interested in selling their homes. This opportunity allows agents to highlight their expertise, capabilities, and marketing approaches to gain the confidence and business of potential sellers.

The real estate sales pitch typically comprises details about the agent’s background, their methods for selling properties, and an in-depth examination of the current real estate market in the seller’s locality. It might also encompass instances of prior property sales by the agent, along with their promotional materials and strategies. Crafting a well-structured property sales pitch is critical, as it can be the deciding factor in securing or losing a potential client. Therefore, it’s vital to dedicate the effort needed to make it as engaging and influential as possible.

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Benefits of a Listing Presentation for Real Estate Agents

There are numerous advantages to developing a robust property sales pitch as a real estate agent. Foremost, it’s an opportunity to exhibit your knowledge, professionalism, and track record to prospective clients. A well-crafted presentation can bolster your reputation and instill confidence in potential clients that you possess the qualifications to effectively sell their properties.

An outstanding property sales pitch can help you distinguish yourself from other agents who may be vying for the same business. By delivering a concise and persuasive marketing strategy, you can set yourself apart and illustrate why you’re the optimal choice for the task.

The objective of the property sales pitch is to secure more property listings. A compelling and carefully constructed presentation can sway potential clients to opt for your services over those of other agents, ultimately resulting in an increase in listings and sales.

Lastly, an effective property sales pitch can aid in cultivating stronger connections with prospective clients. By investing the time to comprehend their requirements and concerns and offering a tailored marketing blueprint, you can convey your dedication to their success and establish trust and rapport that may lead to enduring business associations.

• Establish credibility and professionalism with potential clients.
• Demonstrate your expertise and experience in the real estate industry.
• Stand out from other agents who may be competing for the same business.
• Communicate your unique who may be proposition to potential clients.
• Provide a clear and compelling marketing strategy for selling a home.
• Win more listing and sales.
• Increase your income and commissions.
• Create stronger relationships with potential clients.
• Build trust and rapport with potential clients.
• Provide a roadmap for the selling process, which can help alleviate concerns and anxiety.
• Outline your approach to marketing and advertising the property.
• Provide market data and analysis to help sellers understand the current real estate landscape.
• Demonstrate your attention to detail and professionalism.
• Show your commitment to the success of the client and their property sale.
• Boost your confidence and improve your overall performance as a real estate agent.

How to Create the Best Listing Presentation?

Drawing from my experience as a seasoned real estate agent, I can attest that crafting a successful property sales pitch demands dedication, hard work, and meticulous attention to particulars. Here are some recommendations to assist you in developing the most effective property sales pitch possible:

• Know your audience : Understand who your potential client is and what their needs and goals are. Tailor your presentation accordingly.
• Use visuals : Incorporate high-quality photos, videos, and infographics to showcase your expertise and the property.
• Showcase your track record : Highlight your experience and success as a real estate agent. Share case studies or examples of past properties you’ve sold.
• Be informative : Include a thorough analysis of the local real estate market, current trends, and buyer behavior.
• Explain your marketing strategy : Outline how you will market and advertise the property to potential buyers. Highlight your unique approach and marketing materials.
• Highlight your services : Let potential clients know what sets you apart from other agents. Share your unique value proposition and services.
• Be organized : Use a clear and logical structure for your presentation. Break it down into easy-to-digest sections.
• Practice : Rehearse your presentation to ensure that you’re confident and engaging during the actual meeting.
• Be authentic : Be yourself and let your personality shine through. Potential clients will appreciate your honesty and authenticity.
• Follow up after listing presentation : After the meeting, follow up with potential clients to answer any questions and provide additional information if necessary.

Listing Presentation Tools

Various presentation tools are available to aid real estate agents in crafting polished and convincing property sales pitches, which can ultimately secure the confidence and business of prospective clients. Here are a few examples of such tools, including Trafft, Highnote, Pixlr, Grammarly, and Jasper:

• Trafft – the best online booking system that helps agents streamline their booking process, making it easier to set up and schedule listing presentations with potential clients.
• Highnote – real estate presentation software that allows agents to create multimedia presentations that incorporate video, audio, and images. It’s a great way to showcase your expertise and provide a more engaging and interactive experience for potential clients.
• Pixlr – photo editing software that helps agents enhance and edit photos of a property, making them more attractive and compelling to potential buyers.
• Grammarly – a writing assistant tool , can help agents ensure that their presentation is error-free and grammatically correct, which can add to their professionalism and credibility.
• Jasper – helps agents generate content for their presentations, such as property descriptions, market analyses, and marketing materials. It uses artificial intelligence to create high-quality and relevant content that can save agents time and effort.

Listing Appointment Checklist

To help you ensure that your presentation is comprehensive and effective, we’ve created a listing appointment checklist :

• Ask Thoughtful Questions Before Listing Appointment. You can ask the potential client about their goals and objectives for selling their property. Make sure you understand their needs and expectations. I’ve written an in-depth guide about questions to ask sellers at listing appointment that will be helpful
• Get To Know the Property. Explain how you’ll Include high-quality photos and videos of the property, as well as a detailed description of its features and benefits in the buyer presentation.
• Find Out Everything About the Neighborhood
• Perform Competitive Market Analysis (CMA). Provide a thorough analysis of the local real estate market, current trends, and buyer behavior.
• Learn How to Prepare for a Listing Appointment. Outline how you will market and advertise the property to potential buyers. Highlight your unique approach and marketing materials.
• Mention Relevant Results and Testimonials. Share case studies or examples of past properties you’ve sold. Provide references or testimonials from satisfied clients.
• Go Over and Beyond at Your Listing Appointment. Highlight any additional services you offer, such as staging, virtual tours, or professional photography.
• Follow Up After Listing Appointment. End your listing appointment with a strong closing statement that summarizes the key points and highlights the value you can bring to the potential client. You can do it as a follow-up listing presentation.

Listing Presentation Examples

If you’re looking for inspiration and guidance on how to create a winning listing presentation, there are plenty of great examples available on our website. Check out some of the top real estate listing presentation examples and create a winning one. Just remember to tailor your presentation to your audience and highlight your unique value proposition as a real estate agent. With a little research and creativity, you can create a listing presentation that sets you apart from the competition and wins the trust and business of potential clients.

Listing Presentation Template

If you’re looking for a comprehensive and customizable listing presentation template , look no further! We have prepared an amazing template that includes all the essential sections you need to create a persuasive presentation. Our template includes a cover slide, introduction, market analysis, marketing strategy, property details, pricing strategy, case studies, references, additional services, and a closing statement.

The best part is that you can easily customize and personalize the template to fit your unique style and brand. Whether you’re a seasoned real estate agent or just starting out, our template can help you create a professional and persuasive listing presentation that wins the trust and business of potential clients. So, what are you waiting for? Check out our listing presentation templates today and take your real estate business to the next level!

What You Need to Know About Luxury Listing Presentations

Luxury listing presentations require a different approach than regular listing presentations. Luxury properties often require a more sophisticated and personalized approach to marketing and advertising. As a result, luxury listing presentations must be tailored to the needs and preferences of high-end clients.

Luxury listings should be presented with high-quality photography, videography, and virtual tours that showcase the property's unique features and amenities. Additionally, luxury listing presentations should include a comprehensive analysis of the local luxury real estate market, including recent sales, current trends, and buyer behavior.

When it comes to luxury listing presentations, attention to detail is key. Every aspect of the presentation should be polished and refined, from the font and layout to the language and tone used. You should emphasize your expertise and experience in the luxury real estate market, as well as your ability to provide personalized and discreet services to high-end clients.

Luxury listing presentations should also include a detailed marketing plan that showcases the property to the right target audience, such as affluent buyers and investors. By taking a personalized and sophisticated approach to luxury listing presentations , you can successfully market and sell high-end properties and build a reputation as a trusted and knowledgeable luxury real estate professional.

How to Follow Up After a Listing Presentation

Following up after a listing presentation is a crucial step in the sales process. Here are 5 tips on how to follow up after a listing presentation:

• Send a thank-you email: After the presentation, send a personalized email thanking the potential client for their time and the opportunity to present your services. Mention a few key points that you discussed during the presentation to reinforce your value proposition.
• Address any concerns or questions: If the potential client had any concerns or questions during the presentation, make sure to address them in your follow-up email. This shows that you listened and care about their needs.
• Provide additional resources: Include any additional resources or information that may be helpful to the potential client. This can be anything from market reports to links to your online portfolio or social media channels.
• Send a follow-up listing presentation: If the potential client seems interested in your services, send a follow-up meeting to encourage further discussion.
• Keep in touch: Even if the potential client decides not to work with you at the moment, keep in touch and send occasional updates on the local real estate market or any new listings that may be of interest to them. This can help build a long-term relationship and may lead to future business.

Real Estate Listing Presentation Software

Highnote is an incredible real estate presentation software that will elevate your listing presentations. With its easy-to-use interface and robust set of features, Highnote can help you create stunning and interactive presentations that capture the attention of potential clients. Highnote allows you to easily add images, videos, and interactive widgets to your presentation, making it more engaging and memorable for viewers. Plus, you can easily customize your presentations with your branding and style, ensuring that they reflect your unique value proposition as a real estate agent. With Highnote, you can create a professional and persuasive listing presentation that helps you stand out from the competition.

Ready to elevate your next listing presentation? Try Highnote for free today and see for yourself how it can help you win more business. With a variety of real estate listing presentation templates and design options, you can quickly and easily create a stunning presentation that showcases your expertise and experience in the real estate industry.

The intuitive analytics dashboard is a nice addition that allows you to track how viewers are engaging with your presentations and adjust your strategy accordingly. Don’t wait any longer to take advantage of this amazing real estate presentation software. Try Highnote with this free resource all for free and start creating beautiful and persuasive listing presentations that help you close more deals!

See how Highnote instantly elevates your listing presentations and helps you land more clients.

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The Real Estate Listing Presentation: A How-To Guide

A How-To Guide to a Real Estate Listing Presentation

The real estate listing presentation… The secret weapon of any successful listing agent. 

It might just be the MOST IMPORTANT factor in your business. That’s because a real estate listing isn’t just a single home or a transaction – it’s a chunk of the market that you control and can leverage for more – and a realtor listing presentation is THE way to get them.

In this blog, I’ll walk you through exactly what a listing presentation is, what goes into it, and how you can make yours stand out from the competition to convince sellers to work with you and even attract new business. 

Let’s start with what a realtor listing presentation consists of…

What is a realtor listing presentation?

A realtor listing presentation is a formal meeting or presentation that a real estate agent conducts with a potential seller who is interested in listing their property for sale. The purpose of the listing presentation is to showcase the agent’s qualifications, expertise, marketing strategies, and the services they provide to help sell the property.

That’s the very direct definition of it. Put another way, it’s your shot to answer two questions: “Why should I sell my house right now and why are you, above anyone else, the person to do it?” 

Or, to put it another way… “How will you make me more money, achieve my goals, and make me feel safe and cared for in the process?” 

The Elements of an Effective Listing Presentation

During the real estate listing presentation, you’ll typically discuss:

• Background and Qualifications: Introduce yourself and provide information about your experience, credentials, and track record in the real estate industry.
• Market Analysis: Present a comparative market analysis (CMA) to help the seller understand the current market conditions, recent sales of similar properties in the area, and the appropriate pricing strategy for their home.
• Marketing Plan: Outline your marketing plan for the property, which may include strategies such as professional photography, virtual tours, open houses, online listings, social media promotion, and print advertising.
• Services Offered: What makes you worth the full commission? Set yourself apart by covering not only the basic services but some unique ones at well. You’ll of course mention staging advice, scheduling showings, negotiating offers, and managing paperwork.
• Agency Agreement: If you convince’em, sign’em! The listing presentation is the place to get that contract signed or at least let them know it needs to be signed before moving forward.

Preparing for the Listing Presentation

Every listing presentation is going to be slightly different, but the core elements will be the same. Your goal is to give this as often and effectively as possible, and that means coming into it prepared. 

At a certain point, you might want to have a team that takes care of every other element of your business so that you can do nothing other than go on listing appointments – because that’s where the money is. So take this preparation seriously.

Research the client

Notice how I’m not calling them a “lead” or a “prospective client” here? Go in with the idea that they are already your client – because you’re going to learn a lot about them before you even get the contract signed. 

First, send out a questionnaire or seller needs analysis asking them all the relevant questions you need to know (more on this below).

Next, dive into research. Start with Facebook, Instagram, and LinkedIn to learn about their preferences, the industry they work in, and previous business history. 

Your objective is to identify their specific needs. See what you can learn to customize your approach to the client.

Now… If you can… try to identify this seller’s DiSC profile . It’ll set you up for success moving forward.

Conduct a needs analysis with potential sellers

Wanna know how to know what a client wants and needs? Start with asking them. All it takes is a simple needs analysis. 

As we’ve already covered, your job in the preparation phase is to discern the motivation so you can tailor the presentation to the seller’s specific needs. 

Are they looking to:

• Sell the house as fast as possible
• Move out by a certain time
• Get more money for some urgent need
• Get more than the home might be worth
• Upgrade or downsize 

On this note, our coaching clients have access to 70+ case studies from top agents, complete with toolkits that include extremely effective needs analysis questionnaires for you to rip-off-and-duplicate.

Gather market statistics and data

Let’s jump back to the topic of DiSC profiles… Some sellers are more motivated by social connection and the trust they build with an agent. Others are motivated by hard data and understanding the numbers. 

It doesn’t matter which one it is – thorough market research is the way to both. It will establish you as the expert who is willing to put in the time to gather this information and then explain it in a way they can understand. 

Where do you get your market data from? Are you combing the MLS? Do you subscribe to Keeping Current Matters or some other real estate trends source? Figure it out and be sure you can show that your information is objective and verifiable.

You’ll want to go armed with:

• A thorough knowledge of the property details
• National and local market statistics
• Comparable sales
• Local rules and regulations (working this in will really establish credibility)

Most importantly, be able to synthesize this information, letting them know that you can both elaborate on any point or break down what is most important for their needs. All of this info will be used in your pricing strategy and help them achieve their goals.

Create a compelling presentation template

If you know me, I’m all about using technology to maximize efficiency and impact, but there is A LOT to be said for the old school route of physical presentation materials. Either way you decide to go, be sure you have a real estate listing presentation template to work off of and customize. 

One of my clients, Carolyn Young , is one of those team leaders who has cleared herself up to focus almost solely on going on listing appointments (going on almost 200 appointments a year) – and that’s because she’s created a listing presentation that is 95% effective in closing the deal. And the centerpiece of her appointment is a set of 200 beautiful, laminated slides that she spreads out across the table to show just how through she is. It blows people away.

On the other hand, a digital approach will give you a much more customizable template. Some of my clients are absolutely killing it with HighNote , which will offer you pre-built templates to upload your material into. You can include professionally edited explainer videos to send to the client before the actual appointment and then open into the full presentation once you’re together.

Just be sure that your presentation is comprehensive and includes all the necessary elements mentioned above, including past sales performance, market data, your marketing plan, and why they should sign an agreement.

The Listing Appointment

Now that you’re all prepared, let’s move on to conducting the appointment itself.

Setting up an effective listing appointment

Where is the best place to conduct a listing appointment? Ideally, it’s in the home you’ll actually be working to sell. Be sure to mention that when setting the appointment, but if it doesn’t work for any reason, don’t wait to set that appointment. Do it in a coffee shop or your office or wherever, because an appointment done anywhere is better than no appointment at all.

No matter where it is, you MUST do a technology and tools check before showing up. If you need anything, be sure you have it:

• Charged laptop
• Presentation slides
• Agency agreement
• Scripts (memorized)

If you need more help with this, you can download this free offer full of listing presentation scripts and strategies . 

Build rapport and establish trust

There’s a very specific reason to practice your listing presentation over and over until you can do it effortlessly, and it’s not so that you get it perfect… Actually, it’s so that you can relax and be calm and receptive to what the seller has to say. 

You’re more than just someone who is going to do this one job for them and be gone; this is an audition to be a part of their lives, and that means you have to be confident, friendly, and likable. Let them know that you’ll be there for them in anything they need in a genuine way before diving into your past client success stories. 

When you’re showing your real estate photos, before and after videos, or CMA findings, it’s about establishing trust and providing value, and your expertise and credentials are a part of that but not the only factor.

Your Listing Presentation Will Make or Break Your Business

I cannot stress how important your real estate listing presentation is. It’s the crux of your business and the key to your financial success. 

Hopefully these tips have been helpful, but if you’re really serious about creating a listing presentation that blows people away and establishes your dominance in your market, the place to get it is Roadmap. 

I’ll be breaking down the best and most advanced listing presentation strategies working today – and best of all, I’ll be doing it in an area near you. So find a location and sign up soon.

But until then, start putting the pieces in place.

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Home Blog PowerPoint Tutorials How to Prepare a Listing Presentation: Guide for Real Estate Pros

How to Prepare a Listing Presentation: Guide for Real Estate Pros

Do you want to close more leads on a regular basis?

In that case, you may need to level up your communication skills. To win more listings, move on from having a polite “pre-sales” chit chat with prospects to doing full-scale presentations of your services.

What is a Real Estate Listing Presentation?

A listing presentation is your pitch to a prospective seller to represent them in a Real Estate transaction. Succeeding with your presentation means that you will sign on a new client and receive a bigger commission this month.

But of course, there will be other agents knocking on the seller’s door, offering their services. In fact, 55% of sellers interview two or three agents before making the decision. So how do you get chosen among the sea of other agents? Wrong, if you thought that most prospects will stick with someone offering the highest listing price and asking for the lowest commission.

When putting up their homes for sale, most people want to partner with a competent, forthcoming and proactive agent, capable to broker the best arrangement for them. Obviously, the best Real Estate agents are rarely those charging the lowest commission.

In fact, the main goal of conducting a full-scale, deck-ready listing presentation is to persuade the prospect that you are their optimal choice.

The best listing presentation isn’t a brief oral interview on the porch; it’s a carefully staged, full-scale demo of your professional capabilities. Keep in mind that creating a listing presentation isn’t the only way to market effectively in your industry. There are dozens of other Real Estate marketing ideas that can help you beat out the competition and stand out from the pack. For example, if you can’t make time for an in-person listing presentation, consider recording a seminar and linking it to your email subscribers.

How to Prepare for a Listing Presentation: 7 Key Steps

Building a rapport with a new prospect is never easy. But there are a few quick neuroscience tricks you can leverage to appear instantly more likable to prospects, even before you pull out your Real Estate brochures and other collateral.

• Give a firm handshake . Scientists proved that a handshake preceding any social interaction has a strong positive impact on how the recipient will further evaluate this social interaction.
• Have some brew ready. Pleasant smells like those of fresh coffee make us act nicer to one another and be more cooperative.
• Appear interested and ask questions.  Again, science proves that people are more willing to engage with an interlocutor, eagerly posing questions, and also act in a more receptive manner.

Now with a few neat physiological tricks in your sleeve, let’s move on to how you should approach listing presentation design.

1. Open with a Brief Introduction

A Real Estate listing presentations can start with a short overview, recapping who you are, what you do and what’s your success record.

To save you time on design, we have lined up a few short Real Estate bio templates you can grab and customize.

Sellers want to be reassured that you can close the deal fast and secure them a fair price. They want someone confident in their abilities and capable to back up their skills with examples and data.

Here’s listing presentation sample questionnaire you can answer to fill in your first few slides:

What are your top skills? Are you a Real Estate marketing guru? Do you have exceptional graphic design skills and can create for sale by owner flyers that stand out from the crowd? Do you have a photography background and can shoot professionals photos without hiring any external help? Show exactly what you can do. Bonus point if you manage to align your key skills with your buyer’s needs.

How many houses have you sold in this area? It’s best to line up some fresh data e.g. the past 12 months. Specifically, mention what types of properties have you sold and whether any were similar to this particular buyer’s estate.

Now comes the tricky part: offer some numbers comparing the original list price versus the final sales numbers (if the latter are more favorable) and the average day on the market (DOM) numbers for the property.

Such numbers will also help you justify higher commission rates. Of course, every sane buyer would rather stick with an agent charging a higher rate (e.g. 6% commission for houses for sale), but who also secures them a higher sales price due to better marketing experience.

2. Toss in Some Social Proof

People are social creatures and thus, we are extremely prone to opinions shared by others. To learn what’s good, we observe what others are doing and this extends to our purchase decision making: 92% of consumers state that word-of-mouth recommendations carry the most value to them.

You shouldn’t hard-sell your services. Instead, just show that “others” already think you are that good . There are a few ways you can use “social proof” as a Real Estate agent:

Ask past sellers to provide quick testimonials (with photos) and use them in during your presentation. Here’s a quick example from one of our PowerPoint templates :

Add a separate slide highlighting your key achievements up-to-date (personal or agency-wide).  The good “boasting” figures to include are:

• Total number and value of properties sold.
• Total number of clients you have worked with.
• Average time to close a deal.
• Average customer satisfaction rate.
• “Big name” corporate clients and partners.
• Professional organizations you are part of e.g. National Association of Realtors.

Gather and display reviews online.  Of course, prospects will google you post-presentation. Your job is to ensure that they’ll find only positive stuff, rather than nothing at all. You can set up a dedicated profile on popular review services or display ratings directly on your website.

3. List The Benefits of Your Brokerage

Keep this one succinct and on-point. Most buyers are interested in just three things:

• Receiving a fair price for their property.
• Getting it sold off fast.
• Avoiding the associated sales hassle as much as possible.

Your Real Estate presentation should address how you will deliver them just that. You can also sweeten the deal here by including a few “promos” e.g. list special circumstances for when you will accept a lower commission or pitch them with some bundled promos your agency currently runs.

At this point, you should also explain how that communication will occur: what types of updates they can expect and when.

4. Walk The Prospect Through The Home Sales Process

Not everyone is experienced in flipping property. So be sure to customize your listing presentation template so that includes this optional slide – for when you are presenting to first-time buyers.

There’s no need to go into many details at this point. Just briefly mention the overall timeline, key milestones and what kind of actions we’ll be required from them.  All of this can be neatly packed into one slide like this one :

If needed you can separately walk them through the home inspection and appraisal processes; Real Estate presentations to the buyers; negotiations and closing process.

5. Present a Comparative Market Analysis for a List Price Range

Comparative Market Analysis (CMA) is another nugget to persuade the client that you know your deal.

The wrinkle, however, is that it’s not always easy to come up with good numbers if you are yet to see the property in person. That’s why most agents will do two CMAs. First, one using the comps and their educated guesses based on prices for similar homes. And the second, more refined CMA after seeing the property, talking to the owners and digging further into the data.

6. Explain Your Marketing Strategy

Image Source: StockSnap

What channels do you plan to leverage – digital, offline or a mix of both? Give the clients some general insights and explain why your approach works. They certainly don’t want to know all the nitty-gritty, but we’ll appreciate some general insights.

Show them a few video demos you have created; your standard property templates for websites; copywriting and other marketing collateral you plan to use and distribute during open house visits.

7. Wrap It Up with a Killer Case Study

The best listing presentation examples we have ever seen always included case studies. They are another form of “social proof”, and a direct illustration of your professional abilities.

You don’t need to make this one lengthy though. Just stick to a simple copywriting formula:

• Customer background (e.g. a mid-aged couple just like you based in NYC).
• Challenge: what kind of a problem those former customers had? (e.g. needed to sell a house in 1.5 months in an unpopular neighborhood).
• Solution: how your agency helped them?
• Results: some quick numbers illustrative the positive outcome you have helped them achieve e.g. house sold in 35 days for 5% higher than the initial listing price.

This way you are finishing your listing presentation with a bang, and encourage the prospects to take further action.

Listing Presentation Templates for Real Estate Pros

To ease up the processes of preparing for your listing presentation, our team has lined up a few neat templates you can download and customize in PowerPoint to match your current needs.

1. Commercial Real Estate Template for PowerPoint

A versatile template that could be easily adapted for both residential, commercial listings or for land sale listing presentation. It includes excellent slides (e.g. US Map slide ) to present your market analysis and pitch the approximate listing price.

Use This Template

2. Real Estate Industry PowerPoint Template

Another template that makes it easy to turn your scattered data into a coherent and persuasive story. Customize it in a few quick clicks in PowerPoint to match your corporate branding, add additional slides and elements from our collection and voilà – you now have a shining new listing presentation to dazzle even the most reluctant prospects!

3. Real Estate Listing PowerPoint Template

Work with all the assets required to showcase a property in a neat layout that contains tools such as market price comparison, team introductory slides, housing interior details, key features & more.

4. Residential Real Estate Illustrations PowerPoint Template

If you want to boost your listing presentation for real estate, get to know these professional-design vector images tailored for the real estate industry. A selection of slides that go through the entire process of acquiring a property from both realtor and customer’s perspective. High-end graphics to enhance the impact of your presentation.

5. Proptech PowerPoint Template

Get ready to introduce in-the-market properties with a high degree of smart home devices or sustainable housing solutions with a slide deck filled with visual cues for that talk. This tech-savvy listing presentation template is ideal for targeting properties to millennials and discussing the infrastructure in the neighborhood or building complex.

6. Real Estate Open House PowerPoint Template

Graphics can make or end a business deal, and that’s why your next real estate listing should count on carefully designed slides that boost the performance of your speech. This listing slide deck includes a selection of icons that help increase the retention rate of key information disclosed about the property while keeping the right balance between whitespace and content. With a striking color combination, go ahead and edit this template to meet the demands of your work.

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Agent, Listing, Real Estate, Realtor, Sales Process Filed under PowerPoint Tutorials

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In this article, we explain what a sales funnel is, and provide different sales funnel examples. Then, we dive into the stages of a sales funnel and how to build a sales funnel for a streamlined sales process.

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25 Tips To Create The Ultimate Real Estate Listing Presentation

If you’re a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation.

This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. 

Tips For Preparation

1. build and maintain your online presence.

In today’s internet-driven world, people do their research on you before they even speak with you. Focus on building and maintaining your online presence across social media, Zillow and Realtor.com , and your website.

Interact with your audience across these platforms so that people get a sense of your personality. You want to attract people who are actually interested in working with you.

The more people know of you before you show up, the easier the appointment will go. They’ll already have an idea about your experience and your process, which gives you a great foot in the door.

2. Practice Your Presentation

Remember, it’s ok to feel nervous. Try practicing your real estate listing presentation out loud before going to the client’s home. Repeat it enough times until you feel confident in your delivery. Having a firm grasp on the main points of your presentation will help tame your nerves.

3. Visit Active Listings in the Client’s Neighborhood/Area

A unique tip that most agents don’t take the time to do is to visit other active listings in the client’s neighborhood before your listing appointment. 

This will give you more knowledge about the area, and you’ll see the prices of other homes in the area. Sellers will appreciate this extra work because it shows your dedication.

5. Drop Off A Pre-Listing Package

One tip that will start you off on the right foot before the listing appointment even starts is to drop off a real estate pre-listing package . The package should include any marketing materials you have created, including a description of your unique value proposition and marketing plan.

When you drop off your real estate pre-listing package, make sure that it is presented professionally. Use binders, folders, and be sure it’s personally branded.

Tips For During the Presentation

5. share your story in under 2 minutes.

Clients want to get to know you and your business, but make sure you keep it short. The main goal in your real estate listing presentation is to get the client talking more about themselves and their goals in selling their home.

Tell a brief story about what you do and what makes you different from other realtors. If this isn’t your first listing, talk about successful listings you’ve handled in the past.

6. Have Good Posture and Body Language

Most experts agree that 70% to 93% of all communication is nonverbal . So whether you’re touring the home or sitting down with your clients to get to know them, be sure your back is straight, you aren’t slouched, and you don’t cross your arms. And of course, give all your attention to your client as they are speaking and practice basic listening skills.

7. Use Social Proof to Your Advantage

If you have some previous listings under your belt, be sure to leverage them as social proof and use them to your advantage. For example, add in quotes from satisfied past clients, or share a success story regarding a previous transaction.

Having social proof in addition to what is online goes a long way in impressing your potential client. It will also help to establish you as a real estate professional with authority and knowledge in the real estate industry.

8. Personal Statistics

Along with social proof, be sure to include some personal statistics about your previous listings, such as:

• Average days on market
• Average list price to sales price ratio
• How you compare to the market average

9. Create a Slide Deck to Stay on Task

A classic slide deck or PowerPoint presentation is the best way to keep your pre listing presentation organized and flowing smoothly. It’ll help you stay focused from one point to the next, so you don’t end up rambling throughout your presentation.

10. Have a Marketing Plan

Come up with a comprehensive  real estate listing marketing plan  for listing your client’s home. Be sure to include the following marketing material:

• How you will leverage social media
• Which websites their listing will be shown on
• Advertising strategy
• Any broker groups or email lists you plan to use
• If you plan on holding open houses , and if so, how often
• Professional photos  and video

Don’t skimp on photos in your marketing strategy. Even if it seems expensive, professional photos will showcase the home much better than personal photos. In addition, you’ll build a beautiful portfolio to show future clients. They will take notice of how much better your photos look compared to your competition and want to work with you as a result.

11. Introduce the Power of Your Brokerage

If you have a brokerage, be sure to talk about what makes your brokerage unique. Highlight past experience and successes, and focus on how your brokerage will add value to your client’s listing as well.

12. Ask Questions, Build Trust, and Identify Motivation

Before you tour the home or jump into your own background, sit down and ask the client some questions to get to know them, build rapport, and understand their goals for selling their home. Some good questions to ask include:

• The reason they want to sell their home and what date they need to move by
• What area they are looking to move to, and if they’ve already found a home there
• What’s more important to them: selling their home quickly, or for the best price
• What their alternative plans are in case their home doesn’t sell
• What their ideal listing agent would look like
• How much they still owe on their mortgage and whether or not the property has any liens
• If there are any hidden issues with the home
• Their experience level with selling homes, and what those other experiences were like

The more you can connect with the client in these first 15 to 20 minutes, the better the listing presentation will go.

13. Tour The Home

Next, after you’ve gotten to know the seller, ask them if they can give you a tour of the inside and outside of their home before you begin your presentation.

As they’re showing you around, have them point out details about their home. For example, any work they’ve done and any work they know needs to be done before they sell the home.

Your goal is to get them to point out that their house isn’t perfect. This will give you a couple of details to lean on later when you’re discussing the price.

As you’re walking through the house, be very observant and take your time looking at every aspect, including the ceilings.

14. Tailor Your Presentation to Relate to Sellers Motivation

Use the client’s answers to the questions above to create a story in your real estate listing presentation. Go through a comparative market analysis ( CMA ) and show them the listings that have and haven’t sold in the area.

For example, you might find a listing that was priced way too high, sat on the market for 125 days, and sold for 10k below its listing price. Explain to your client all these details, and then show them a listing of another home that was perfectly staged and photographed.

Show them how it got a contract in seven days for above the asking price, which may also be their goal for their own home. This way, you’re creating a more relatable story for your client, and they will want to follow the same strategy as the second home.

Tips For Research

15. do your research.

Everyone knows that knowledge is power, and power breeds confidence. Doing your research ahead of time will give you the knowledge you need to keep the ball in your court.

One strategy is to call recently sold listings in your client’s neighborhood and ask those agents how they thought the sale went and if they can give you any tips on selling in the area.

16. Automated Values

Be sure to cover Zestimates and tax values in your presentation. The prospective seller probably came across these numbers already and will want to know if they are accurate or not.

A couple of questions you can ask your clients to get an estimate of what they think their home is worth include:

• What do you think your home is worth, based on the research you’ve done?
• What number do you think is a good starting point for your home?

17. Local Market Statistics

During your real estate listing presentation, have some statistics on hand for the local market so that the client can compare their home to others in the area. These should include:

• Average days on the market for homes in the area
• Average sales price
• Price per square foot
• Inventory level

18. Neighborhood Comp Analysis

Be ready with a comp analysis. Choose four to five other homes in the neighborhood that are similar to the client’s home and become familiar with the ins and outs of those properties.

After you’ve toured their home, you’ll have a better idea of which comp to show them.

You can let them know how long they can expect the selling process to take based on the average list price to sales price, sold comps, available comps, and days on the market.

Tips For Moving Forward

19. refine value.

Once you have a good feel for the home, let the home seller know if you think the home’s value should be higher or lower than your initial assumption based on the market data.

At that point, you can tell them that you recommend listing their home for X amount to have the most realistic chance of selling it.

In order to figure out a good price, you can use the MLS to find out the average list price to sales price ratio for a certain neighborhood.

20. Outline Your Pricing Strategy

Go through your pricing strategy and let your clients know how you determine if a home is above, fair to, or below the market value.

21. Explain Your Sales Process

Your real estate listing presentation is a great chance for you to go through each step of your sales process, from pre-listing to closing. Explain every detail, so your clients can know what to expect when working with you.

22. Additional Included Services

Offer the client any other services that you and your team provide. This could be transaction management, a preferred vendor list, or buyer services.

23. Don’t Be a “Yes” Agent Just to Win New Business

Stay firm on your process and pricing. Some sellers will see if they can get you to negotiate on your own terms. However, this isn’t advisable. Stick to your process and price, and be confident in your knowledge and research.

24. Prepare For Some Objections and Lots of Questions

To that end, be prepared to face some  real estate objections  and questions about your experience, process, and pricing. Some of the questions might include:

• What makes you different from other realtors in the area? How are you better?
• Why do your credentials make you the right person to sell my home?
• How familiar are you with this market? Have you sold homes in this area before?
• What is your opinion on my home, and what do you think we can do for it to sell better?
• Do you have an ideal list price in mind for my home? If so, is it lower or higher than what I think it is?
• What are your sales and marketing strategies for listing a home?
• How many other clients are you working with, if any? Will your workload affect your ability to work on my home?
• I’ve spoken to another real estate agent who said they would list my home for a certain percent. Can you match that?

25. Follow up with a Thank You Note

Even if you don’t walk away with a  signed listing agreement  in hand, be sure to send a thank you note. Mail this out the day before your appointment, so it arrives soon after the appointment is over. This will ensure you make a good impression on everyone you meet.

Final Thoughts on 25 Steps to Win a Real Estate Listing Presentation

Whether it’s your first real estate listing presentation or you are a seasoned Realtor, these 25 steps can help you build a successful real estate business and bring the most amount of value to your clients.

Keep in mind that in the end, how you treat people will be more impactful than anything you say or do.

Would You Like To Partner With Me?

I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I would love the opportunity to work with you. Together , we can make this year your best yet!

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Persuasive Real Estate Listing Presentation Examples & Tips

See top real estate listing presentation examples and templates. Learn from insider tips how to create a listing presentation and pre-listing packet that wins deals.

8 minute read

helped business professionals at:

Short answer

What is a real estate listing presentation?

A real estate listing presentation is a pitch by realtors to persuade owners to sell their property through them. It includes market analysis, marketing plans, pricing, and the realtor's success history, crucial for building trust and showcasing expertise.

A boring listing presentation can cost you more than commission

Real life isn't quite like "Selling Sunset" - you can't rely on stunning properties and personal charm to win listings.

But the truth is, most real estate presentations out there are boring, yawn-inducing, static PDFs, lacking any real excitement or engagement.

In the competitive real estate market, a weak listing presentation can lead to lost high-value listings and a dent in your professional reputation.

But there's a way to turn this around.

In this post, I’ll teach you how to create persuasive real estate listing presentations.

I'll show how to infuse life into your property presentations, making them so compelling that sellers can't resist signing with you, and follow up with the best listing presentation examples to inspire your efforts.

Get ready to ditch the dull slides and step up your game!

What makes an effective real estate listing presentation?

An effective real estate listing presentation combines engaging storytelling, clear data visualization, and personalized content to connect with clients.

It persuasively showcases an agent's expertise, market knowledge, and unique marketing strategies to convince sellers to entrust them with their property listing.

What should you include in a real estate listing presentation?

Just like a first date, your seller presentation is your chance to make a memorable first impression. It's the perfect opportunity to build a strong foundation for your client relationship and show your dedication to their success.

Here's what you should include to make your realtor presentation engaging and effective:

1) Introduction

Start with a strong introduction showcasing your experience, professionalism, and unique qualities. Highlight any awards you have received, your years of experience, and local expertise to establish trust and credibility.

2) Comparative advantage

Explain what sets you, your team, or brokerage apart. Use relevant statistics to demonstrate your market performance and include testimonials to provide social proof of your success.

3) Market analysis

Present a detailed Comparative Market Analysis (CMA) to show your knowledge of the property and its value. This analysis should convincingly justify your recommended pricing strategy.

4) Marketing strategy

Outline a customized marketing plan for the property. Include tactics like professional photography, video tours, and social media promotion to show how you'll attract buyers.

5) Professional advice

Offer guidance on preparing the home for sale, such as decluttering, cleaning, and making necessary repairs. Suggest potential renovations that could increase the property's value.

6) Your role

Clarify your responsibilities as the listing agent and set expectations for the selling process. This helps in building a transparent and trustworthy relationship with the seller.

7) Call to Action

Conclude with a persuasive call to action, encouraging the seller to sign the listing agreement. Be prepared to handle any objections and reiterate the benefits of choosing you as their agent.

How to create a real estate listing presentation?

Creating a realtor listing presentation is much like preparing for a key performance. It's your stage to demonstrate your expertise, build trust, and persuade sellers to choose your brokerage.

You need to showcase your skills while aligning perfectly with the needs and goals of your sellers.

Here's how it's done:

1) Personalize your introduction

Start by introducing yourself and your brokerage, focusing on your experience and how it benefits the client.

Highlight your relevant experience, such as years worked as a listing agent and homes sold, especially those similar to the client's property.

Explain what your brokerage offers, emphasizing its unique selling propositions. Remember, the introduction should be about the client, not just you.

Here's an example of a personalized slide:

2) Tell a compelling story

Instead of just listing features, weave a narrative about the property that highlights its potential and the lifestyle it offers. This storytelling approach can help sellers see the unique value you bring in marketing their property, making it more appealing to potential home-buyers .

3) Use data visualization

Incorporate local housing market data to set realistic expectations. Use clear, understandable visualizations to present information like local inventory, selling prices for comparable homes, and average time on the market.

This helps clients grasp the market dynamics and aligns their expectations with reality.

Here's a great example of a data visualization slide:

4) Guide through the home selling process

Explain each stage of the home selling process, from pre-sale activities to closing. This includes discussing paperwork, home inspections, marketing strategies, and the negotiation process.

5) Prepare the home for market

Discuss how to prepare the home for sale, focusing on decluttering, depersonalization, and necessary repairs or updates. Emphasize the impact of a well-presented home on buyer perception and potential selling price.

6) Outline your pricing strategy

Explain the importance of an accurate listing price and how overpricing can hinder the selling process. Discuss the client's priorities and how they affect the pricing strategy. Use a comparative market analysis (CMA) to guide your pricing approach.

7) Detail your marketing plan

Walk through your marketing plan, covering aspects like direct marketing, home staging, professional photography, and social media strategy. Be clear about which services you provide and any associated costs such as hiring a real estate software development company , for example.

8) Set expectations for open houses and negotiations

Discuss your approach to open houses and managing negotiations. Set clear expectations about your role and how you will support the client through these stages.

9) Guide sellers to the next steps

Provide an overview of the closing process and discuss the next steps, ensuring the client understands the timeline and any actions they need to take.

Here's a great example of a next step slide:

Real estate listing presentation examples that secure clients

In the world of real estate, a listing presentation is more than just a set of slides; it's a key to unlocking new opportunities and securing clients.

The best listing presentations for real estate agents go beyond mere facts and figures. They tell a story, resonate with the audience, and showcase a realtor's unique strengths.

Let's dive into some standout real estate listing presentation examples that have proven their worth in clinching deals.

Jump ahead to page section

Dark mode real estate listing

Engage potential sellers with this dynamic real estate listing template, featuring a clear sales process, market statistics, and immersive property tours to showcase your effective selling strategy.

What makes this listing presentation great:

The presentation provides a comprehensive overview of services , showcasing versatility in handling various real estate needs.

It includes a detailed and transparent sales process timeline , building trust by setting clear expectations.

Engaging property listings with high-quality images and thorough descriptions demonstrate attention to detail and commitment to attractive presentation.

Modern real estate listing

This example is tailored for residential realtors, focusing on a clear, step-by-step sales approach. It highlights community features and local market trends, making it ideal for convincing homeowners to list their properties by showcasing the area's appeal.

The presentation starts with a warm, personal greeting from the agent , creating a welcoming and professional first impression.

It emphasizes a tailored marketing strategy , including virtual tours and social media promotion, showcasing a modern approach to property marketing.

The presentation includes client testimonials , providing social proof and reinforcing the agency's reputation for successful and satisfying transactions.

Light mode real estate listing

Designed for the suburban market, this presentation emphasizes the unique lifestyle and community benefits of suburban living. It's crafted to persuade homeowners by highlighting the serene and family-friendly aspects of suburban areas.

The presentation emphasizes a personalized consultation process , showcasing the agency's commitment to understanding and meeting each client's unique goals.

It features a narrated slide for each current property listing, providing an engaging and detailed exploration of the properties, enhancing the overall appeal and understanding.

Data visualization elements in the year-by-year sales performance section, demonstrating the agency's growth in the market through engaging graphics.

Luxury listing presentation

This presentation is tailored for the luxury real estate market, emphasizing the unique allure and premium aspects of high-end properties.

It's designed to captivate homeowners by highlighting the opulence and distinctiveness of their luxury homes, showcasing them as not just residences but as embodiments of a lavish lifestyle.

The presentation includes multiple smart CTAs (Call to Actions), strategically placed to encourage immediate engagement and response from potential clients.

It features image placeholders for each property listing, allowing for a visually appealing and customizable showcase of properties.

The deck effectively uses data visualization to present sales statistics, making complex information easily understandable and visually engaging.

Commercial listing presentation

Focused on commercial properties, this presentation showcases investment potential and key market data. It's designed to appeal to commercial property owners by highlighting the financial benefits and opportunities of listing their properties.

What makes this real estate sales presentation great:

The presentation utilizes tiered slides , offering a structured and engaging way to present information, making it easy for clients to follow and understand.

It includes the ability to embed videos directly into the deck , providing a dynamic and immersive experience that brings properties to life.

It comes with a built-in analytics panel , allowing for real-time tracking of client engagement and effectiveness of the presentation.

Real estate seller presentation

Perfect for properties in lively urban settings, this example captures the essence of city living. It's aimed at convincing urban homeowners to list by showcasing the dynamic and exciting lifestyle that city properties offer.

What makes this real estate seller presentation great:

An intuitive editor simplifies the process of creating and customizing the deck to suit specific needs and preferences.

It is designed with an adaptive layout that automatically adjusts when changes are made, ensuring the design remains cohesive and visually appealing without extra effort.

The deck allows for modifications even after it has been sent , offering flexibility and the ability to update information in real-time to keep the presentation accurate.

Real estate listing

This presentation is all about bringing a fresh, modern approach to property marketing. It demonstrates to homeowners how innovative and interactive techniques can make their listings stand out in a competitive market, appealing especially to those who appreciate a contemporary and dynamic selling approach.

What makes this seller presentation great:

The presentation allows for direct integration of the agent's calendar , streamlining the process of scheduling meetings and enhancing client convenience.

You can use an AI assistant to help with generating images and tweaking copy to ensure a high-quality and efficient presentation creation process.

The ability to add dynamic variables lets you easily personalize the presentation for each client, which adds a personal touch and increases engagement.

How to design a seller presentation?

In the digital age, the design of your real estate agent presentation is as crucial as its content. Gone are the days when static PDFs and basic PowerPoint slides could capture and hold a client's attention.

These traditional formats, while once the backbone of presentations, now fall short in a world where interactivity and visual engagement are key. They lack the dynamism and immersive experience that modern clients expect.

Here’s how to design a pre-listing packet that not only informs but also captivates:

1) Embrace interactive presentation tools

Interactive presentation makers are a game-changer, especially for those without a design background who would normally outsource it to a professional.

These tools allow you to create presentations with embedded videos, clickable content, and virtual tours, offering an engaging and immersive experience that static PDFs and PPTs simply can't match.

2) Utilize scroll-based design

Scrollytelling , or scroll-based storytelling, is an innovative way to engage viewers. As the audience scrolls, the story and information unfold in a visually appealing and interactive manner.

This technique keeps the viewer engaged and eager to discover more.

Here's an example of Storydoc scrollytelling:

3) Ensure your presentation is responsive

With the increasing use of smartphones and tablets, your presentation must look great and function seamlessly across all devices. Responsiveness has shifted from being a luxury to an essential requirement.

4) Move beyond outdated formats

The limitations of PDFs and PPTs – such as their static nature and lack of engagement – make them less effective in today's fast-paced, visually-driven world. Exploring dynamic, interactive formats can set your presentation apart and demonstrate your adaptability to current trends.

Here's the difference some interactivity can make. Which deck do you find more engaging?

5) Maintain a clean and organized layout

Avoid clutter. A well-organized presentation with a clean design makes it easier for clients to follow and absorb the information.

6) Consistent branding is key

Your branding should be evident throughout the presentation. Consistent use of logos, colors, and fonts builds brand recognition and trust. Interactive presentation makers can take care of that for you, extracting branding information directly from your website or brand book.

How to deliver a compelling real estate listing presentation?

Delivering a compelling real estate listing presentation is like telling a captivating story where you are both the narrator and the hero. It's your opportunity to demonstrate how your unique skills and experiences can transform a seller's journey.

Here's how to make your presentation not just informative, but truly engaging and persuasive:

1) Start with an engaging introduction

Kick off with a captivating story about a previous sale or a current property you're working on. This sets the stage and showcases your experience.

2) Outline the sales timeline

Clearly explain each step of the sales process, from pre-sale events to closing the deal. This helps clients understand what to expect and prepares them for a quick turnaround in today's fast-moving market.

3) Ask insightful questions

Engage with your clients by asking questions about their goals, challenges, and expectations. This not only shows your interest in their needs but also helps tailor your presentation to them.

4) Showcase personal statistics

Use your sales data to demonstrate your success and expertise. Include metrics like your sales compared to market averages and average days on the market for your listings.

5) Detail your marketing plan

Explain how you'll market their home, using current trends like virtual tours, HD photography, and social media promotion. This shows your commitment to using every tool at your disposal to sell their home.

6) Handle pricing objections

Be prepared to address concerns about pricing, especially if clients have heard higher estimates from others. Use data and your market knowledge to justify your pricing strategy.

Here's a video on how to handle tough seller objections:

7) Build trust before the presentation

Use the time leading up to your presentation to build trust. Send personalized videos and emails, showcasing your marketing plan and success stories.

8) Reverse your presentation

Instead of a traditional approach, start with the end result of a successful sale and work backward. Show the steps you took to achieve that result, demonstrating your process and effectiveness.

9) Speak to all decision-makers

When you're heading to a listing appointment, it's crucial to chat with all the decision-makers involved.

You wouldn't want to miss out on securing the listing just because you only connected with one person. Keep in mind, especially when dealing with couples, that all individuals have their own ideas and expectations about selling their home.

As Jeffrey Kosiorek , a real estate expert with 22 years of experience, says:

"You must consider both parties' perspectives when making your pitch to win the listing. If not, you will most likely not get the listing."

Interactive real estate listing presentation templates

Starting from scratch on a real estate listing presentation can feel overwhelming, especially if you're not a design whiz. Imagine trying to convey the charm and value of a property, but the blank screen in front of you just doesn't cooperate.

This is where interactive real estate listing presentation templates come in. They take the guesswork out of design and structure, providing you with a professional, polished framework that you can easily customize.

These templates are designed with the real estate market in mind, ensuring that each slide, each interactive element, is tailored to showcase properties in the most engaging way possible.

Grab one and see for yourself.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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The Ultimate Real Estate Listing Presentation Guide For 2023

Table of contents.

As a real estate professional, one of the key skills to master in your business is the art of delivering an engaging and persuasive listing presentation. A well-prepared listing presentation can make all the difference in winning new business and securing valuable listings . Second to negotiating offers for your clients, a real estate listing presentation is arguably one of the most important and valuable things you’ll do in your business.

In this article, we will delve into the essential components of a compelling real estate listing presentation that will captivate your audience , earn their trust, and ultimately help you win more listings. We will explore how to prepare for a listing presentation, provide a listing presentation template to guide you in structuring your own presentation, discuss what should be included in your listing presentation, offer tips on how to win a listing presentation, and provide strategies for effectively handling objections you may face throughout your listing appointment.

So, if you’re ready to take your real estate listing presentations to the next level and boost your chances of winning more business, read on as we uncover the secrets to mastering this crucial aspect of the real estate industry.

L et’s get started!

Preparing For A Real Estate Listing Presentation

The key to a successful listing presentation starts with thorough preparation.

This section will provide you with expert tips and techniques to help you effectively prepare for your real estate listing presentation. From understanding your seller’s needs and motivation to sell, setting clear objectives, gathering essential information, and rehearsing your delivery, proper preparation is the foundation for a winning listing presentation.

Understand Your Seller's Motivation To Sell

Knowing your seller’s motivation allows you to tailor your presentation . A fully customized presentation allows you to address their specific needs and concerns.

For example, if they are motivated by a quick sale, you can emphasize your marketing strategy and negotiation skills to expedite the selling process. On the other hand, if their motivation is to achieve the highest possible price, you can focus on your pricing and market analysis expertise.

Gather Information

Before going into a listing presentation, it’s important to gather relevant information. This will allow you to effectively showcase the property and address potential questions or concerns the seller client may have.

S ome information you may want to consider collecting prior to the listing presentation is:

Property details (# of bedrooms, # of bathrooms, any recent renovations, etc.)

National and local market statistics (recent interest rate changes, government plans or funding, etc.)

Comparable sales or comparative market analysis

Local rules and regulations (heritage designations, protected lands, etc.)

Create The Presentation

Now that you have the necessary preliminary information, it’s time to put together the presentation. You don’t want to go into a listing presentation without the presentation. You may consider putting together the listing presentation yourself, but if you’re a high-volume real estate agent, you might not have the time to do so. This is where you might consider outsourcing your presentation design to a presentation design agency like Presentation Geeks.

Check Out Some Recent Projects

Practicing a real estate listing presentation is crucial for several reasons:

First of all, practicing your listing presentation helps you become more confident and comfortable with the material. This allows you to deliver a more polished and professional presentation.

Practicing your presentation helps you refine your message and ensure it is clear, concise, and compelling. It allows you to organize your thoughts, prioritize key points, and convey your value proposition effectively.

Bring Necessary Materials

Some necessary materials you want to bring to your realtor listing presentation are:

Examples of past marketing efforts

A starting asking price

Local market data

Listing agreement

Dress Professionally

A killer listing presentation isn’t just about the presentation deck. You are part of the presentation as well. This means when you arrive at your client’s house, you need to be dressed professionally. Everyone wants to work with the best and most professional listing agent and this is achieved by making a great first impression. Make sure you know how to dress for a presentation to make sure you give your potential client a great first impression.

Real Estate Listing Presentation Template - How To Structure Your Presentation

If you’re looking for a powerful listing presentation template, we’ve put together this structure which can serve as a free template when developing your new listing presentation. What you want to avoid is using a pre-developed listing presentation template other real estate agents are using. You don’t want to be like the other agents. You want to make sure your real estate listing presentation is unique!

If you follow this flow, we’re confident your lead generation efforts will pay off by having the most thorough real estate listing presentation .

Introduction

The introduction slide of a real estate listing presentation should capture the attention of the prospective client and set the tone for the presentation.

It should include a visually appealing design with your name, title, and contact information, along with a brief statement that establishes your expertise and credibility. It should also include a compelling headline or tagline that highlights the value you bring as a real estate professional.

Real Estate Market Analysis

The real estate market analysis slide of a real estate listing presentation should provide a comprehensive overview of the current market conditions and trends relevant to the seller’s home.

It should include data such as recent comparable sales, active listings, average days on market, and trends in pricing and inventory. It should also highlight any unique selling points or challenges of the local market that may impact the seller’s property value.

Property Showcase

Not every homeowner fully understands why their home is unique. This is why a property showcase slide is important to help educate the seller as well as show your expertise and how you can get top dollar for your potential seller.

If you had the chance to view the property ahead of time and gather photos, it should include high-quality, visually appealing images that showcase the property’s exterior, interior, and any notable amenities or upgrades. It should also provide key property details such as square footage, number of bedrooms and bathrooms, special features, and any recent improvements or renovations that make this property stand out.   Staging your home  is an incredible important part of the process.  Proper staging will an empty structure  into a home that allows potential buyers to envision what it could look like when everything is settled.  It can also increase the chances of receiving an offer.    

Explain Sales Process

Explaining the sales process in a real estate listing presentation is crucial as it helps establish expectations.

For some, this may be the first time they’re selling a home. It provides transparency and clarity, setting realistic expectations for the seller and minimizing any potential surprises or misunderstandings. By explaining the process, you can demonstrate your expertise and professionalism, showing the seller that you have a well-defined plan and strategy for selling their property.

It also establishes trust and confidence, as the seller will feel informed and empowered throughout the sales process. This can lead to a smoother and more successful transaction, with a satisfied seller. It also shows you’re doing your due diligence in educating the potential seller.

Marketing Plan

The most important part of a listing presentation which sets you apart from other real estate professionals is your marketing plan. What makes you unique?

Including your marketing strategy in a real estate listing presentation is essential as it showcases your approach to promoting and selling the seller’s property. It demonstrates your proactive and strategic approach to marketing, highlighting the various channels and techniques you will use to attract potential buyers and generate interest in the property.

Below are some key items or offerings you may want to highlight as part of your marketing plan and why you would want to include them.

Real Estate Staging

Home staging is important in the real estate process as it enhances the presentation and appeal of a property to potential buyers. By strategically arranging and decorating the home to showcase its best features, home staging can create a visually appealing and emotionally engaging environment that allows buyers to envision themselves living in the space.

Professional Real Estate Photography & Videography

Professional photography and videography is crucial in real estate listings as it significantly impacts the visual presentation and appeal of a property to potential buyers. 51% of buyers were first introduced to their home via the internet where photos and videos were the first things they saw.

Social Media Marketing

Offering social media marketing is critical in today’s digital-first era. Social media marketing allows you to share the client’s home using visuals, it helps reach a wider audience, and you can showcase the property in more fun and unique ways you can’t do with traditional marketing methods.

Traditional Marketing

Traditional marketing methods are still valuable. Print ads, direct mail, and local advertising, still hold importance in real estate marketing. They can reach different audiences, target local markets, provide a tangible presence, contribute to branding and credibility, supplement digital marketing strategies, and diversify the marketing mix.

Pricing Strategy

Including a price strategy slide in a real estate listing presentation is crucial as it demonstrates your expertise in pricing the property appropriately. This slide allows you to explain your pricing approach and how you arrived at the recommended asking price, taking into account comparable sales, market trends, and the seller’s goals.

Real Estate Agent Testimonials

People want to know what other people are saying about you and their experience working with you. Including a brief slide on your past testimonials is a great way to do just that.

With our team’s years of experience building presentations, we have a winning formula to craft the perfect real estate presentation. Check out one of our perfect examples of a real estate presentation below for real estate company Wurher Real Estate.

Wuhrer Quality Homes Presentation Example

What Should Be Included In A Listing Presentation?

Now that we know the content that should be included in a listing presentation, what about the supportive elements? Let’s take a look at some creative elements you should incorporate in your listing presentation to make your listing presentation ‘WOW!’ the prospective client.

If you follow this flow, we’re confident your lead generation efforts will pay off by having the most thorough real estate listing presentation.

Visual Aids

Presentation visual aids are crucial in a real estate listing presentation for several reasons. First, they can help convey complex information and data in a clear and understandable manner, making it easier for the seller to grasp the key items. Visual aids, such as slides, charts, and images, can also enhance the overall presentation by making it more engaging and visually appealing.

Market Data

Market data is crucial to include in a real estate listing presentation as it provides objective and verifiable information about the current state of the real estate market. It helps establish the context and rationale for the pricing and marketing strategies being proposed by yourself. Including market data in a listing presentation adds credibility, professionalism, and a data-driven approach to your recommendations, increasing the seller’s confidence and trust in you.

Past Successes

Sometimes, it’s good to brag.

Sharing past successes in a real estate listing presentation is crucial for establishing your credibility and track record of success. Sharing past wins can also differentiate you from the competition, as it highlights your unique selling proposition and sets you apart as a successful and reliable real estate professional.

Are you a visual learner and need to see how all these elements come together? Check out a real estate presentation we’ve put together for Engel & Volkers which combines many of the elements noted above. We can do the same great work for you!

Real Estate Presentation We Did For Engel & Volkers

How To Win With Your Real Estate Listing Presentation

Now that you’ve nailed down what a listing presentation is and what to include, how do you drive it home and win? Well, there are three key elements you need to master to make sure you’re winning your listing presentations.

Communication & Presentation Skills

You need to make sure your communication skills and presentation skills are polished. If you feel you won’t do well, practice. Practice is one of the most important things you need to do to become a better presenter .

Even when you’re not, you need to be confident. If you’re not confident in the information and marketing plan you’re sharing, why should the prospective client have any confidence or trust in you? Be confident and own it.

This step is one many agents miss. Always follow-up. You should follow-up after every listing appointment at least four times unless you’ve already received a clear answer you weren’t selected. You need to remain top-of-mind and to do that, you follow-up.

How To Deal With Objections

In every listing presentation, you’ll be faced with objections or the “why nots” as to why someone should NOT work with you. Here are some common real estate listing presentation objections you’ll encounter and how to handle them.

Common Real Estate Listing Objections

Can you reduce the commission.

This is a personal or brokerage policy choice. It is up to you to decide whether you’ll reduce the commission or not. But, here is a quick line you can use to save yourself from reducing commissions from experienced Toronto real estate agent Marco Pedri,

“I understand that commission is an important consideration for you. My commission is based on the value I bring to the table, including my market knowledge, negotiation skills, marketing strategies, and commitment to achieving your goals. It’s important to keep in mind a reduced commission may impact the level of service and resources I can allocate to your transaction. However, I am open to discussing your specific needs and requirements to ensure a successful and smooth real estate transaction.”

We need to interview a few other realtors

Do not get defensive. Encourage the prospective client to interview other realtors. This may help your presentation stand out amongst the rest. But, be sure to continuously follow-up to ensure you remain top-of-mind.

In conclusion, a well-prepared and professionally delivered real estate listing presentation is a crucial tool for winning business in the competitive world of real estate. By following a strategic approach that includes understanding the seller’s motivation, gathering essential information, practicing the presentation, and incorporating key elements such as market analysis, property showcase, marketing & price strategy, and past successes, real estate agents can effectively engage and impress potential clients.

Why Choose Presentation Geeks?

If you’re looking for a well-designed listing presentation that will help you close more deals and win more business during your next listing appointment, consider hiring the help of a presentation consultant like Presentation Geeks. Their team of expert presentation designers will help work with you to develop an outstanding presentation!

Author:  Content Team

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9 Critical Components Every Real Estate Listing Presentations Needs in 2024

March 26, 2024

You’ve generated leads, networked with potential sellers, and found a prospective client. You must position yourself as the ideal agent to represent your prospective client’s home, and to do that, you’ll need to present a real estate listing.

A real estate listing presentation is a powerful business tool that demonstrates your expertise, impresses sellers, and increases your close rates. We understand the impact a powerful presentation can have on your business––so much so that we’ve built a tool into our platform to help you craft your own standout presentation.

Luxury Presence’s listing presentation tool is designed to help you increase your close rates with stunning professional presentations. We make the design process as simple as possible so you can focus on what really matters––your clients.

The 9 components of a winning real estate listing presentation

Our experts have compiled a list of everything you need to create a stellar real estate listing presentation. Following this guide can create lasting impressions that will turn prospective sellers into clients.

1. A Self-introduction

This section is vital––you want to establish your expertise and experience, build familiarity with your client, and then bring the focus back to them. Explain how your experience serves your client, clearly lay out what you and your brokerage can do for them, and seek common ground that builds trust and rapport.

Your listing presentation introduction should be statements of value––no fluff. Start by sharing your relevant experience, which includes how many years you’ve worked as a listing agent, the number of homes sold, and a brief anecdote about your success selling a similar home.

Then, move on to explain what your brokerage can offer these sellers. 

This is your opportunity to give an overview of the unique selling proposition you, your team, or your brokerage can provide. Sellers will be interested in knowing your brokerage’s level of success in the market, its reputation, the network of professionals that support and streamline your work, and specific metrics or standards that set your brokerage apart. 

This process can be overwhelming for clients, but your expertise and composure during the listing presentation will put them at ease.

2. Local housing market data

Sellers are frequently under-informed or overly optimistic about the current real estate market conditions. This is your opportunity to set expectations by preemptively correcting assumptions about the market in your area. Providing realistic generalizations at this stage can help temper disagreement or disappointment when you get to the pricing strategy. If the market is rocky, you can demonstrate confidence in expertly navigating through the current turbulence.

Your market overview should include data on local inventory, listing and selling prices for relevant comps, average days on market, and typical home improvements. Remember that while you see these numbers daily, home sellers don’t—everything you share with them should be clear and relevant to their situation. 

3. An explanation of the home selling process

Outlining the process sets expectations and showcases your value. Be flexible during this part of your real estate listing presentation. Some sellers may need more hand-holding and detailed answers, while a veteran home seller won’t need a detailed explanation of each process step.

Explain these process stages:

• Pre-Sale Activities : This includes filling out paperwork like the Seller’s Disclosure, arranging a home inspection, having marketing photographs taken, making repairs, and arriving at an agreed-upon price before the home goes on the market.
• Marketing : During this stage, you’ll create the listing and add all the details, prepare digital marketing content, stage the home, and get everything lined up for the day it goes on the market.
• Active Listing Period: Open houses, agent showings, and hopefully receive some offers.
• Accepting Offers : Walk your client through different strategies for this stage, such as accepting an offer they like or arranging for “best and final”—the day when all offers are due. Explain how you’ll present every offer and assure them that you’ll help them understand the pros and cons of each.
• Closing period : Sellers might not know what happens after an offer is accepted. Explain the option period, which has the potential for renegotiations, what happens in a month or so between accepting an offer and closing the deal, and options for leasebacks.

Be sure to include printed materials so the sellers can engage with your presentation and not worry about memorizing everything.

4. An explanation of the pre-listing work needed to be successful

If you haven’t seen the property yet, ask your seller questions to understand its condition. Is it move-in ready? Are there repairs or updates that will significantly alter the potential selling price?

Emphasize the value of having a home that looks beautiful and is in excellent condition. Explain depersonalization—it’s not a matter of the seller’s taste but rather about creating a generically stylish interior that any buyer can imagine making their own. Even if the seller isn’t willing to make repairs or renovations, professional cleaning and decluttering will positively affect buyers’ perceptions. 

5. A detailed pricing strategy

Ask the sellers about their priorities with the sale. Some must sell quickly, while others can wait for the highest possible number. Ask if they’re looking for a lease back or if there are any other strategic elements affecting their asking price. These factors will influence the total offer strategy.

Be ready with your comparative market analysis (CMA), which supports your pricing strategy through comps and relevant data. Sellers can be emotionally attached to their home; sometimes, sentimental value and a market price don’t match. Emphasize the importance of starting with an accurate listing price. If priced too high, a home can languish without offers.

6. The highlights of your marketing strategy

This is the point in the real estate listing presentation where you explain your planned marketing efforts and are clear about who is responsible for the costs. Some listing agents pay for photography and staging, while others have the sellers cover these expenses. 

Make sure to discuss the benefits and steps of these four basic marketing strategies:

Direct marketing

• Hosting open houses
• Listing the home on MLS and real estate sites
• Sending out mailers

Home staging

Discuss the particulars of staging, including your network of staging professionals and price ranges.

Photography and videography

Most listings, especially luxury properties, have professional photography and virtual tours . Speak confidently about your network of professional photographers and show samples from listings you’ve made in the past.

Social media posts

Discuss your social media strategy for home sales, including what platforms you use , posts specific to the listing , how you plan to promote open houses, and how this strategy has succeeded in past home sales.

Advertising

Present your plan for where the property will be listed. Add in any promising statistics or metrics to details.

• Your local MLS: This is a great way to differentiate yourself from home sellers who may be considering an FSBO. Only licensed agents have access to the MLS.
• Website and landing page: If you create property websites and landing pages for your properties, provide examples and discuss the benefits.
• Internet platforms such as Zillow and Realtor.com
• Social media: Find out how your sellers feel about social media and give them the option of whether or not you use it.

7. Expectations for showings and open houses

Take this opportunity in the listing presentation to explain how you will manage and host showings and open houses. Clients may feel uneasy thinking of strangers walking through their home. Assure them that you or a team member will always be present during an open house and that any private showings will always be conducted by a licensed agent.

8. Your offer and negotiation strategy

Give an overview of how the offer and negotiation process works. Assure sellers that you will present every offer that comes in, and you’ll walk through the particulars. Provide examples of different offer details they may see and the most common areas for negotiation beyond the offer price. Reassure the clients that you will always act in their best interests, an obligation of being a fiduciary.

9. Final questions and “The Ask”

At this point, the meeting is coming to a close. Answer any remaining questions and discuss what needs to happen before you can start with the pre-sale activities. And then—ask for their business. Politely assure the sellers that you have the skills and expertise needed to sell their home, and that you would love the opportunity. 

If they are ready to sign, complete the paperwork and finalize your pricing strategy. If they want more time to think things over, give them a deadline by which you will call them––and definitely call them on that date. 

Additional real estate listing presentation tips

Here are a few more things to keep in mind as you craft the strongest possible listing presentation:

Focus on the client’s needs

Every piece of information should be designed to serve the client’s needs and provide clear value. Cut away anything extraneous. Selling a home is a stressful process. Even though you’re used to the process, always be mindful of your client’s perspective and be ready to respond with empathy to their nerves and uncertainty.

Practice often

Nailing a listing presentation takes practice. To polish your performance, practice in front of team members or family. As you gain experience, you’ll be able to anticipate questions and concerns. Even when you’re comfortable with your skills, be sure to reevaluate your listing presentations occasionally.

Be authentic

Above all else, be authentic. Your clients need to feel like they can trust you. Always be transparent and honest.

Real estate listing presentations + Luxury Presence

Looking for even more advice and resources about successful real estate listing presentations? Our platform can help you develop business strategies and strengthen your network. To learn more about how we can help you grow your real estate business, reach out to our team today .

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The 20 Best Real Estate Listing Presentation Tools

Attractive, professional listing presentations win over clients, so we’ve identified 20 great tools to make your presentations stand out. With these handy resources, you don’t have to be a graphic designer to get beautiful results.

Graphics are obviously important to the visual appeal of your listing presentation, but there are other elements you may not have considered, like stylish fonts, informative charts, and presentation software (there’s more to life than PowerPoint). We’ve touched on all the bases so you can create a listing presentation that looks great on every level.

Price: Free ‍

Arguably the most popular tool in this post, Canva makes graphic design easy — even if you consider yourself a not-so-tech-savvy real estate agent. The platform offers numerous design formats that fit all of your real estate marketing needs, including listing presentations. You can upload images, add text overlays and icons, create photo collages, and beautify your listing presentation in countless ways using Canva.

Top Features

• Easy drag-and-drop interface for adding text and visuals to your presentations.
• A seemingly endless library of images, templates, fonts, and icons to choose from.
• Detailed but straightforward photo-editing tools to adjust your designs accordingly.
• A new iPad app that makes designing on the go simple and convenient.

2)   Piktochart

Price: $29/month ‍.

Real estate listing presentations usually entail a fair amount of data. Blow them away with easy-to-read stats and figures related to your real estate sales history and local market (like home values) in the form of beautiful infographics featuring graphs and charts created with Piktochart. If you’re concerned about starting from scratch and organizing your data, don’t worry: Pre-made templates (several of them) are at your disposal when designing this intuitive tool, while you can also import Google Spreadsheets and similar data files to develop comprehensive number-based visuals.

• Simple dashboard interface, which makes it simple to identify the right editing tools to use.
• Tons of pre-loaded images and icons that can make your charts and graphs more attractive.
• An interactive map feature to showcase a variety of details about your area.
• Integration with Evernote and SlideShare (should you want to publish your graphics online).

3)   Google Slides

This is the first of three Google listing presentation tools listed in this post. Ease of use is the main selling point of Slides, as you can access it on just about any device (desktop or mobile), share your work with others, and edit and comment on your work in mere seconds. It has the feel of PowerPoint but with much more capabilities and design offerings to make your real estate listing presentation look as professional as possible (though if you’re an avid PowerPoint user, you can also upload your PPT listing presentation into Slides).

• No internet connection? No problem: Work on your listing presentation offline with Slides.
• Auto-saves all of your work, so you don’t have to fear losing design updates and alterations.
• Embed videos and select from thousands of images and icons in Google’s extensive database.
• Available on iOS and Android devices, so you can fine-tune your presentations on the fly.

Price: Public plan is free; Enjoy plan is $59/year; Pro plan is $159/year

One of the more popular listing presentation software options among real estate agents and firms is Prezi — and it’s very easy to see why. The platform makes it a cinch to present your listings, company history, and sales pitch to your real estate leads in style. Think of the tool as the anti-slideshow presentation software, thanks to its simple design functions, smooth transition features, and modern-looking effects capabilities.

• Fade-in animation that brings new text, icons, and images onto the screen in a stylish manner.
• Plain-English navigation setup, meaning you won’t spontaneously combust using the platform.
• An array of tutorial articles and videos on the Prezi website that help with every possible usage scenario.
• Handy timing feature that allows you to keep your listing presentation moving along at the right pace.

5)   TouchCMA

Price: monthly plan is $25/month; annual plan is $15/month.

TouchCMA is one of the best listing presentation software solutions out there today, and that’s the case for several reasons — chief of which is you don’t have to spend a lot of time or energy compiling data, imagery, and resources for your presentation. Rather, the iPad app automates all of that work for you by providing up-to-date listing data for your area. Use the area-mapping tool to highlight specific neighborhoods and communities where sellers reside to give them a glimpse of niche market conditions. To add your own personal flare to your listing presentation, real estate data and videos can be added into the software.

• Directly connects to your MLS, giving you real-time data to share with potential clients.
• Comb over listing after listing — including their pricing details, images, and other key info — in minutes.
• Compare homes for sale side by side to give your leads a snapshot of local property values and other key info.
• Add all of your branding collateral to TouchCMA to prove you’re a reputable professional.

Price: Essentials plan is free; Pro feature is $6.99/year ‍

Adobe’s Creative Suite is a pretty fantastic investment for agencies and brokerages who can afford these resourceful programs. For solo agents, though, it can be costly and, thus, not worth it. Pixlr offers a suitable alternative. The photo-editing software is essentially a simplified version of Photoshop that offers the same image adjustment tools but in a more comprehensible manner that befits those who aren’t design experts. For your listing presentation, use Pixlr to bolster your branding and make your real estate business look trustworthy and reputable — something practically all buyers and sellers take into account when selecting representation.

• Text masking allows for text overlay additions to your photos that can be stylized with flashy designs.
• Simple image-layering capabilities so you can make your presentation look like a pro created it.
• Cropping, blending, and adding effects to photos and images is a painless task for Pixlr users.
• The Pixlr Express mobile app means you can snap shots of your listings and effectively edit them seconds later.

Price: Basic plan is free; Pro plan is $5/month ‍

Deemed “ the PowerPoint killer we’ve all been waiting for ” by TechCrunch, Bunkr is one of the more fashionable listing presentation software options for agents. The French company has grown a solid reputation as the go-to presentation solution for big brands (a look at the Bunkr site shows Evian, Foursquare, and LinkedIn have all utilized the service). Where it distinguishes itself from PowerPoint (though the UI functions quite similarly) is its content-collecting features: Find anything you want online and save it with ease to your Bunkr folders. No matter what you’re working on, you can access this content bank and add images and video to enliven your presentation.

• Install Bunkr’s bookmarklet to easily save relevant, interesting content you come across online for later use.
• The “Lists” feature acts as both a note-taking system and as reminders to incorporate certain points and content in your presentation.
• Broad selection of fonts, backgrounds, borders, colors, and type-editing features to make presentation creation simple.
• Mobile-ready, meaning your presentations look top-notch and function well on tablets and smartphones.

8)   Haiku Deck

Who said creating real estate listing presentations can’t be fun? Haiku Deck is a premier presentation service that truly makes working on projects an enjoyable (and stress-free) experience. Whether you work on desktop or use the iOS app , Haiku Deck offers an array of elegant-looking imagery and text options to make your presentation look like a professional designer spent hours polishing it up. When you’re done completing your masterpiece, you can use your iPhone as a remote to meticulously guide your real estate leads through your pitch.

• A limited navigation bar that includes only the essentials (for text, image, and formatting) needed to create a compelling listing presentation.
• Exhibit your real estate business and market data in easy-to-create charts and graphs that come with relevant icons.
• An image search feature that navigates Flickr’s Creative Commons database, so you don’t have to spend hours finding the right photos for your presentation.
• Plenty of interesting presentation themes are available along with budget-friendly theme packs to enhance your design work.

9)   PicMonkey

Price: basic plan is free; royale plan is $4.99/month ‍.

Edit and touch up photos and other images, create various types of collages, and design your own presentation slides from the ground up (or with the help of pre-loaded themes) using PicMonkey, an alternative to Canva that’s just as easy and enjoyable to learn and use. Unique icons and other visuals at your disposal mean your presentation can be jazzed up in seemingly innumerable ways. Given you can use the service for your real estate website (landing pages, blogs — any web page, really), this is a can’t-miss platform.

• The PicMonkey blog and Features page offer insightful articles and tutorials to help you craft amazing presentations and edit images with ease.
• The Royale plan offers several more fonts, layouts, and pre-set designs to choose from to set your presentation apart from the competition.
• Crop, sharpen, rotate, resize, and add exposure to any and all images and photos you add to your PicMonkey account.
• Want to add a holiday or other niche theme to your presentation? PicMonkey has many unique ones to choose from.

10)   Office Timeline

Price: basic edition is free; business plus edition is $49/year.

Here’s a common listing presentation scenario: Your prospective clients want to know more about your background and history as an agent. You don’t want to forget to include a visual representation of your past. To avoid this, use listing presentation software like Office Timelines, which makes showing important dates a cinch. Simply set the parameters for how long of a period you want to display in your presentation and then add notes to each notable date: when you became an agent, when you earned specific certifications, when you opened up your firm — any date that can inform your leads and help you tell your story.

• Selecting a timeline format, adding your milestones, denoting the dates, and customizing timelines with various colors and fonts is simple.
• Several timeline chart styles to choose from, allowing you to expertly show off your business and personal background.
• Another platform that integrates with PowerPoint, so you can enhance your PPT listing presentation slides even more.
• The Timeline Wizard feature allows you to create your own timeline from scratch, if you don’t feel like using one of the templates.

11)   Recite This

Price: free.

You won’t find an easier site to use on this list than Recite This, a service that allows users to enter copy (quotes, tips, whatever) into a text box and select a design theme to create their own designs featuring the excerpts. If you want to use a different background with your copy, simply select the “Try Another Template” button. Once you’re done, you can download the image and use it for your presentation. If you have testimonials from happy clients, use them in Recite This to create eye-catching text designs that can grab the attention of your prospective clients. All in all, this is a minor tool to assist your presentation development, but one that can save you lots of time crafting your own text-based design.

Top Features:

• As long as you have specific copy in mind at the ready, you can create a Recite This quote design in seconds.
• You can preview how your copy will look using each design option as you enter in your text.
• There are several background templates to choose from, so you can easily find ones that fit your stylistic preferences.
• Share your text-based designs, like client testimonials, on social media — in addition to using them for your presentation.

12)   Placeit

Price: comp plan is $12/month; several other pricing packages, depending on use ‍.

Showing off your responsive real estate website is a surefire way to impress leads. Placeit’s main service is to provide a canvas for websites to be shown on mobile devices. Use the platform to upload images of your website onto the template slides that feature blank iPhone, iPad, and other mobile screens so your leads can see what it’s like to navigate your site on different devices. Show buyers and sellers your ability to understand technology and how to aptly use it to help them purchase and sell their homes.

• Got a mobile-friendly real estate website? Take screenshots of it and add them to the nifty slides Placeit offers.
• Match a device with one or more appealing backgrounds depicting different kinds of scenery, like offices and homes.
• It’s not just for website screenshots: Upload video to show off on mobile devices as well, like listing video snippets.
• There are plenty of different pricing packages to choose from, so analyze which one works best for your budget.

13)   Google Hangouts

Sometimes, you have real estate leads you simply can’t meet with in person, like those who live several hours away or even across the country. That’s where platforms like Hangouts come into play. Simply log in to your Google account (or create one, if you don’t have one) and invite your leads to a Hangout. As long as you both have a strong Internet connection, you can conduct your presentation as normal (and sharing your screen — whether it’s a website, slideshow, or video — is a cakewalk).

• It’s available on practically all major mobile devices, so if you must present on the go, you can.
• Need to present one party of buyers or sellers instead of individual ones? With Hangouts, you can invite up to 10 people.
• You can record your Hangouts — meaning you can learn from past listing presentations via the platform.
• Perform other tasks on your desktop, tablet, or smartphone (like pulling up important files) mid-conversation.

14)   PowToon

Price: basic plan is free; pro plan is $57/month; business plan is $127/month ‍.

Explaining your value proposition to buyers and sellers with data is an effective presentation method. Sometimes, though, presenting charts and graphs can … well … bore them. Prevent yawns by sprucing up your sales pitch with a unique visual element. PowToon is a viable option, as users can create animated videos of their products and services — or, in the case of real estate agents, videos to show sales history, local market details, and other interesting tidbits. Just take a look at some notable real estate companies and professionals who’ve used PowToon to bolster their presentations.

• Add music and voiceovers to your animated listing presentation videos to make them more informative and appealing.
• Share your work on your real estate YouTube page (just be sure to promote it on other social media channels).
• PowToon’s dashboard is more than manageable, as it includes all of the icons and editing tools you need to craft amazing videos.
• Countless icons, characters, backgrounds, and other visual aids to choose from.

15)   Infogram

Price: basic plan is free; pro plan is $18/month; white label plan is $50/month ‍.

The best listing presentation is the one that both educates and enthralls buyers and sellers. With Infogram, you’ll accomplish both. Just choose a template, input your data, add some explanatory copy for your figures, and you have a beautiful, informative graphic that can wow your audience. What’s more is you can add numerous icons, along with images and videos, to your presentation, meaning you don’t have to stumble over countless slides during your meeting with leads. Instead, you’ll have one single infographic that incorporates all of the info you need.

• Connect your data software with Infogram so your graphics can automatically populate new data.
• A lustrous look on all devices, thanks to the infographic tool’s responsive design setup.
• Create bar and line graphs, fill out area charts, and utilize the map feature to power your presentation.
• The new video infographic creator means your data will look alive during your presentations.

16)   emaze

Price: basic plan is free; pro plan is $4.90/month; emazing plan is $9.90/month ‍.

Plentiful listing presentation templates that can be edited with a plug-and-play design in minutes: That sums up what you get when using the intuitive presentation software emaze. The HTML5 platform is a cut above the competition due to its template options, ability to add sound effects, and distinct transition elements. And if you don’t want to start over from scratch using emaze, import your PowerPoint listing presentation copy and images in seconds.

• Many attractive 2D and 3D presentation templates at your disposal.
• Pre-loaded placeholder images and text make it easier to input copy and graphics.
• The ability to embed YouTube videos in your presentation.
• Access your work anywhere, anytime thanks to the tool’s cloud storage.

17)  Present.me

Price: basic plan is $3.95/month; pro plan is $17.95/month ‍.

For listing presentations done remotely from clients, Present.me offers an intriguing structure: Viewers of the video presentation platform can see you on one side of the screen and your presentation on the other half. This means no more having to explain your presentation to buyers and sellers over the phone. Use Present.me and your leads can watch your presentation whenever they have free time. Though you’ll definitely need to follow up with your leads to ensure they understand everything you can offer them, this is a helpful tool for those times when you simply can’t be there in person to pitch them.

• Edit and trim your videos so that your voice recording aligns with your presentation’s visuals.
• Your PowerPoints, PDFs, and Google Docs can be integrated with Present.me.
• The service offers a handful of plugins to make it easy to share presentations on your real estate website.
• If you don’t want to post presentations on your site, email presentations or create a subdomain to host them.

18)   Google Fonts

It may seem like a small component of your real estate listing presentation, but using the right font can make all the difference. Comic Sans won’t cut it if you’re trying to impress prospective clients. Instead, comb through Google Fonts to find one (or more) suitable typefaces to use. For instance, if you create a Keynote or PowerPoint slideshow, you can use one font for slide titles and another for the body copy. If you want to know the best of the best Google Fonts (and how to actually use the font service), check out this informative post from BootstrapBay .

• There are more than 650 font families you can choose from for your presentation.
• Every single one of those 650 font families? Oh, yeah: They’re 100% free.
• Once you select a font, you can instantly use it in your presentation.
• Google lets you know the page load times for each font (in case you want to use them on your website).

19)   SlideDog

Price: basic plan is free; pro plan is $8.33/month ‍.

Many agents transition from clicking through slideshows during their presentations to showing videos and guiding leads through their real estate website. That means having to switch from screen to screen, which can make presentations drag and, more importantly, seem disjointed and unorganized. SlideDog provides a solution to this dilemma. Drag and drop multiple screens at the bottom of your SlideDog dashboard to create a playlist. Then, adjust the screens for sites and other files (like PowerPoint and Prezi presentations) in the order in which you want to present them. This listing presentation software tool is as straightforward as they come.

• Simply click on any of your uploaded screens for websites, videos, and other files to make them populate the screen.
• Use any mobile device connected to SlideDog as your remote control for your presentation.
• Your audience can view your presentation on their own devices as well, thanks to the platform’s Live Sharing feature.
• Use the dual screen function to present your listings on a larger format, like a TV or projection screen.

20)   Easel.ly

A big problem with most graphic design services that claim to be easy to use is … well … they’re not. The learning curve is bigger than stated. The user experience isn’t as uncomplicated as promised. That’s not the case with Easel.ly, which is a time- and headache-saving tool that offers an intuitive drag-and-drop design tool that’s as accessible as any infographic platform out there. It has just enough templates and resources so as not to overwhelm novice designers. Use Easel.ly to showcase your value proposition, notable deals you’ve closed, or your plan for selling a prospective client’s home.

• You can create a fully detailed infographic in mere minutes with the template, icon, and text overlay features.
• Too many tools and widgets can frustrate graphic design beginners — Easel.ly offers just enough to make each graphic distinct and gorgeous.
• Your final product can be saved and exported in a variety of files types, like PNG and JPG, as well as downloaded as a PDF.
• A clean, sleek canvas is all you see when working on your presentation graphic.

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10 Tips to Nail Your Next Listing Presentation

Last updated: Aug 14 2023

In the fast-paced world of real estate, first impressions are everything. Your listing presentation is a key opportunity to set the tone of what it’s like to work with you, showcase the ways that you’re a total boss at what you do, and ultimately win their business. Delivering a knockout presentation requires more than just rehearsing a data dump of facts and figures: it’s about creating a shared narrative. Make your clients feel understood, tell them a story of success that aligns with their own vision, and demonstrate the unique skills and attributes you bring that will help them achieve it. After all, you’re in this together.

In this article, we’ll give you our top tips and strategies to help you deliver a real estate listing presentation that builds trust and wins business. Here’s a rundown of what we’ll cover:

Understand Your Audience

Build a strong narrative, clarify your unique value proposition.

• Use High Quality Visuals

Spell Out Your Marketing Strategy

Be upfront about pricing, include case studies and testimonials, practice, practice, practice, be prepared to handle objections, follow up promptly.

Before you even begin building your real estate listing presentation, it’s essential to gather as much information about your prospective clients as possible. What’s their motivation for moving? What are their needs and goals? Are they focused on getting the highest price, or is a quick sale more important? Understanding where the seller is coming from and where they want to go allows you to tailor your presentation to address their specific concerns and objectives, creating a more persuasive argument for listing with you. After you’ve set your meeting, be sure to ask these questions in advance, as well as any others that will help you add personal touches to your presentation or let you highlight your skills.

To craft a really persuasive listing presentation, it can help to think of it as a story—the story of how you will sell the client’s property. Every story needs a compelling narrative arc: a beginning, a middle, and an end. Start with the current situation, describe the journey (i.e., your proposed marketing and sales strategy), and end with the successful result (a sold property). This structure will help your clients visualize the process and understand how you plan to achieve the desired outcome.

There are many, many real estate agents out there—why should clients choose you? Your real estate listing presentation is the perfect opportunity to differentiate yourself from the competition. Identify what you’re best at and say it loud, say it proud. Whether it’s your innovative marketing techniques, in-depth market knowledge, or exceptional negotiation skills, make sure the unique value you bring shines through in your presentation. You probably know it in your bones, but if you’re looking to refine it, be sure to follow up with your past clients to reconnect and ask for testimonials. Bonus — you can use these in your listing presentation to lend even more support to your value prop.

Use High-Quality Visuals

Sellers want to be able to envision how you’ll handle listing their home. They want to see the kinds of photos you take, the graphics you use, and the buzz you’ll attract. Consider your listing presentation a preview of the quality sellers can expect when you market their home to potential buyers. High-quality visuals bring your real estate listing presentation to life and give sellers confidence in your approach, so now is not the time to get scrappy. Whether it’s professional photos of properties you’ve sold, charts showing market trends, or infographics detailing your sales process, visually appealing and informative graphics significantly enhance your presentation and make it all feel more real for your seller clients. 

If you can do it, MoxiPresent lets you show it. Live listing presentations from MoxiPresent let you embed any content you want, including MatterPort, 3D tours, and more, so you can show off your full range of capabilities. Build better presentations.

Marketing is a critical aspect of selling a property, and it’s way more than just pretty photos on Zillow. Your real estate listing presentation should detail your comprehensive marketing plan. This includes online and offline marketing strategies, from professional photography and virtual tours to direct mail campaigns and open houses. Highlight any unique or innovative marketing techniques you use, and be prepared to answer questions about how they produce results.

Pricing is often a sensitive topic in real estate. In your real estate listing presentation, it’s essential to be transparent and honest about pricing from the start. Provide a detailed comparative market analysis (CMA), explain how you arrived at the suggested listing price, and be prepared to take feedback and discuss different pricing strategies. It’s okay if you and your potential client have different numbers in mind at the start of your conversation — what matters most is how you guide the client and work together to agree on a price by the end.

Need to run the numbers again? MoxiPresent lets you edit and update a CMA on the fly in seconds, so you can collaborate with clients on pricing strategy without missing a beat. Explore MoxiPresent .

It may seem obvious, but one of the most persuasive elements you can include in your real estate listing presentation is evidence of your past success. Incorporate case studies of properties you’ve sold that are similar to the client’s, detailing your strategies and the results you achieved to lend a personal touch. 

Tip: Because testimonials from past clients are so important (and you’ve worked so hard to earn them!) be sure to create a process to ask for them as part of your closing practices. 

A well-rehearsed presentation comes across as polished and professional. Practice your real estate listing presentation until you can deliver it smoothly and confidently. This will also make it easier to adapt to interruptions or questions without losing your flow. Most importantly of all, knowing your listing presentation in and out will ensure nothing interferes with your personality shining through.

While we cross our fingers that our presentations go smoothly, many clients will have at least some objections or concerns during a real estate listing presentation. Anticipate these as best you can in your presentation and be prepared with well-thought-out responses. Whether it’s about your commission, the suggested listing price, or your marketing strategy, showing that you can handle curveballs professionally and confidently instills confidence in your clients. Remember, no home sale will be completely hiccup-free, so handling objections well is a great way to preview your working relationship and show clients that you’ll make a great team.

Your listing presentation doesn’t end when the meeting is over. Always follow up with prospective clients within the same day, thanking them for their time and providing any additional information they requested. This not only demonstrates your professionalism and responsiveness, but also keeps the lines of communication open for further discussions.

Pro tip: Be sure to ask for their preferred contact method — and respect it. It isn’t always the way they got in touch with you first!

Building and delivering an effective real estate listing presentation is both an art and a science. Even if you’ve been giving the same presentation for years and getting decent results, there’s always an opportunity to adapt and improve it. By understanding your audience, crafting a compelling narrative, showcasing your unique value proposition, and preparing thoroughly, you can significantly increase your chances of winning business and building lasting relationships that will bring value for years to come.

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Sr. Product Marketing Manager at MoxiWorks With a background in marketing at one of Kentucky's top real estate firms, June now supports agents around the world in understanding the strength of broker-provided technology through MoxiWorks. Just don't get her started on her two schnauzers. 

Real Estate Listing Presentation – How to Create the Perfect One

• 29 Mar 2021
• Real Estate Marketing ,  Real Estate Social Media

You’ve done it — you secured a meeting to pitch your real estate agent services to a prospective seller client. The next step is to create a winning real estate listing presentation that sells.

Whether you’ve done hundreds of listing presentations or not, this step in the interview process is significant. So making a listing presentation shows your prospective clients that you have their best interest in mind while also demonstrating your knowledge about the field is crucial for your success as a real estate agent.

But of course, this is all easier said than done. That’s why we put together a list of our top tips on how to create a real estate listing presentation that is guaranteed to make a lasting impression on any type of seller.

#1 – Include an About Me or About Us page

Real estate listing presentations can be very formal, but there is no reason that you cannot add a little bit of personality to yours. An about us page allows sellers to get an idea of who they will be working with if they choose your selling process over the other options on the market.

If you do not have an about us page, now would be the time to create one or utilize the one already written off of your website and include it in your listing presentation so that potential clients can learn more about you before they sign with you. You want sellers to feel comfortable working with you, and an about us page will help to achieve this goal.

#2 – Include Testimonials from Past Clients

It is always a good idea for real estate agents to include testimonials from past clients in listing presentations. Not only does this give the audience members an opportunity to see what other people who have worked with you thought of your listing presentation, but it also provides social proof that will make them more likely to choose you over another agent or company.

Including some testimonials in your presentations can help real estate agents back up the statements you’re claiming. Sellers feel most comfortable when they know they’re going to work with a true professional who has a good track record.

If you’re relatively new to the game, find other ways to strengthen your pitch by showing projects you’ve worked on in the past or even blog posts/podcasts/news channels you’ve been featured on.

If you can, including hard data can also be a form of social proof. For example, do you sell 40% faster than your competitors or are you able to secure deals that are 10% higher than the listing price? Go ahead, show off your skills with evidence!

Testimonials from past clients will help to increase your credibility as a real estate agent, and listing presentation testimonials can even be included on business cards or other promotional material so that you have them available for future use.

#3 – Explain the sales process

An explanation of its use can be useful for a very first-time seller when selling a product or service. Explaining how home a home sells and costs can help people navigate their way through the process and set clear expectations of the complete process to sell their home from the beginning.

The more owners know behind the scenes of the business the better a relationship they have with the right person.

#4 – Include Local Market Statistics in your Listing Presentation

Your listing presentation and pricing strategy should never be created in a bubble. In order to effectively sell your listing, you need to know what is going on around it and how that will affect the way that people view it.

Including market statistics from the area of your listing as well as throughout the country can help give potential sellers context for why your listing price might go up or down.

People do not like to make decisions without information, and your presentation should be designed with that in mind. You want potential sellers to feel informed and confident about the listing presentation you are offering them so that they will choose your services over those of other agents to sell thier home.

#5 – Include Your Personal Sales Statistics

Do you sell your listings for 95% of their original list price? If so, your listing presentation should include this information. It can be beneficial to potential clients if they know that you are skilled at negotiating with sellers and getting listings sold for the best possible price.

Those looking to sell their home will appreciate knowing how good of a negotiator you are before signing on with an agent and listing presentations allow them to get this information. It is important to include your listing presentation statistics so that potential clients can see what you have done in the past and how good of an agent they will be working with if they choose you over someone else.

#6 – Outline your pricing strategy

The crux of any real estate listing presentation is price strategizing strategy. This can be a good opportunity to illustrate how pricing their home correctly the first time could save them money in the long run. Rather than overpricing and missing out on a huge buyer pool.

When real estate agents are explaining pricing strategies be sure you show how aspects like square footage, updating numbers of bedrooms, overall features, and market fit affect local pricing. Do what is necessary to help the homeowner understand how pricing works and how you approach what you do for the best result. This area of the presentation may be one of the most important and impactful.

#7 – Include a Comparative Market Analysis (CMA)

A listing presentation should never be without a comparative market analysis (CMA). A CMA is basically a breakdown of all of the listings in your area and how they stack up to one another. It helps potential buyers or sellers get an idea about what homes are selling for throughout the community so that they can make informed decisions about listing prices.

You want listing presentations to include a comparative market analysis so that potential clients can feel confident in their listing price and what they are offering.

A CMA provides context for the listing presentation, which makes it easier for buyers or sellers to make decisions about properties when presented with hard numbers instead of just opinions.

If you’ve never created a CMA before ensure you ask your broker or a colleage for guideance.

Pro tip: Agentcrate members get access to our free CMA guide as well as other guides agents love to use as a free resource for themselves or thier clients.

#8 – Present Your Overall Marketing Strategy

This tip goes along with the one above in terms of setting yourself apart from the competition, but we decided to give it its own spotlight due to how crucial marketing is in today’s era.

Showing your clients that you understand online marketing in addition to traditional print marketing is a huge plus since nine out of ten home buyers turn to the internet as one of their primary research sources, according to the National Association of Realtors . For demonstration purposes, you could give a preview of your marketing strategy and some analytics from previous clients.

This can include your professional photography, staging ideas, social media syndication outlets, your paid marketing strategy, how you followup with leads and so on.

Social Media Strategy

Include a social media strategy in your presentation if you have one. Potential buyers and sellers will appreciate knowing what they can expect from the agent that is representing them throughout their listing process, and some of these things may include regular activity on social media sites such as Facebook or Twitter. People want to work with agents who are active on social media, so listing presentations should include your social media strategy.

For example, do you run Facebook or Instagram ads for each listing you receive? How many leads do you normally receive from these ads? What budget do you set aside for them?

Print Marketing Strategy

Include a listing presentation marketing strategy that includes print media. While social media is great for getting the word out about listings, print materials can be beneficial in different ways. For example, you may want to include handouts for open houses so that people have them available when they are going through potential properties and trying to make decisions about which one to choose. Or you do postcard campaigns to get the word out about a new listing in a local market neighborhood.

Print listing presentation materials can be helpful when it comes to getting the word out about listings, so make sure your listing presentations include print marketing strategy information as well as social media and online information. It will help potential buyers or sellers feel more informed about what you are offering them in terms of support throughout their process!

How do you use your website?

Most homeowners will find the value of having an online presence to be quite high. Discuss how many times your website is visited and how effectively it functions with traffic and revenue. It should be clear that IDX provides a listing option for not just their own sites, but also those of other brokers with IDX sites.

If you have a few of unique property websites that you created for other listings, this is an excellent moment to promote them.

#9 – Talk about what will happen when the listing goes live.

Discuss online opportunities to sell and show homes while giving time for your question as well. It’s a fantastic time to highlight your service by outlining how often you’ll be in contact with them for updates and feedback. Make them aware you’re available for their inquiries if they have any doubts about their home on the market.

Which type of communication prefers them and why? Do they like texting or calling? How do these people interact with you? Take a minute with the experienced sellers in these sectors.

#10 – Processes for Followup and Feedback

Include a listing presentation process that is designed to help potential clients feel informed and confident about their listing agent. This may include information on how you will be following up with them after the listing has been listed or steps they can take if there are any problems throughout the listing period.

Include information about feedback in your listing presentations as well. This can be beneficial because it helps potential sellers feel more confident, and listing agents can also use feedback to improve their services.

For example:

-I send out emails and texts after each showing or open house to obtain feedback and send you a weekly report

-I have each open house visitor complete a feedback form

Make sure your listing presentations include information about follow-up, final steps, and feedback so that buyers or sellers feel more informed about the listing process.

#11 – Discuss Hosting Open Houses in Your Real Estate Listing Presentation

Include information about open houses and showings in listing presentations. Potential buyers or sellers will want to know how often the listing agent is going to be hosting these events, so it’s a good idea to include this in your listing presentation materials.

You may also want to discuss what people can expect at an open house, such as the layout of the house and what they should be looking for when it comes to preparing their home for an open house.

-I host two open houses per month!

-During an open house, clients can expect a tour of their home with information about available features as well as showings from potential buyers or renters interested in seeing their listing on the market.

-I provide print materials in open house visitors to help people gain a better understanding of the home features.

#12 – Home Staging

Listing presentations should include information about home staging as well. Staging can help potential sellers feel more confident about listing their property on the market. This will be useful for people who want to learn more about whether they could benefit from home staging services.

Whether you offer staging services as part of your service or selling process, or simply provide the client with a staging checklist – it is a great idea to go over any thoughts you have regarding staging and if you feel it would benefit your seller to consider.

#13 – Ask Questions about the Property

Include questions about the listing property in your listing presentations. This will serve to show buyers or sellers that you are informed and invested, which can make them more likely to consider using your services as their listing agent!

-Do you know what style of architecture this home is? (wooded colonial) If not ask a question like “What style of architecture would you say this listing property is?”

-Do you know what the monthly HOA fees are for this listing? If not ask a question like ” What do you think are reasonable HOA dues for a listing in this area and why?”

What improvements have you made to the property?

These questions show your client that you have done some research on their listing and that you are interested in listing their property properly.

#14 – Posture and body language are important

Your posture position, your shoulders position, and your overall expression will communicate a lot more than what you’re saying.

-Stand or sit tall and straight with shoulders back

This shows that you are confident in your listing presentation skills. It also helps buyers and sellers feel more comfortable when they’re working with a listing agent who seems knowledgeable about their listing property’s needs as well as the process of selling the home.

Mirror the clients body language. If they are leaning forward, doing the same will help them feel more comfortable with you.

Never cross your arms or legs when speaking with someone because it can make you seem closed off to what they are saying.

This shows that you’re trying to remain open and positive.   This will also help buyers and sellers feel more comfortable when it comes time for them to ask questions about their listing as well.

#15 – Prepare for objections and lots of questions.

Some of your leads may ask a lot of questions a lot during the presentation. Each question teaches you the best ways to demonstrate your skills, value proposition and develop trust.

Of course, there may be questions you could never anticipate. Give straight answers without feeling obligated if you don’t have the answer at the moment. Simply answer, “I’ll be happy to look into that for you”.

If you think you would be better at writing an email to the sellers to answer more detailed questions after the presentations, let them know that you can send them an email follow-up.

#16 – Be optimistic, but also realistic

It’s always a good idea to be optimistic in meetings to get clients excited about working with you — but when it comes to selling your services and/or your brokerage, it can be easy to get lost in the enthusiasm. Too much enthusiasm has the ability to cloud judgment and result in false promises. This is why it’s crucial to also remember to be realistic.

You can achieve a balance of both by setting clear expectations about what is included in your services and what your commission is so the sellers know exactly what they’re getting into. Being open, honest, and transparent like this can be awkward or unnerving, but it will save everyone a headache as you sign the contracts.

#17 – Listen to the sellers’ goals during your real estate listing presentation

Sellers are most likely looking for a real estate agent who can create a plan that aligns with their goals — it makes sense, right? Not every seller or house is the same, so one strategy can’t be applied to all your clients. It’s crucial to listen to them during the meeting or a consultation call, and then shape your presentation around what they are hoping to get out of working with you.

#18 – Double-check the data in your listing presentation

While conducting research for your listing presentation, fact-check all your data to make sure that the information you will be presenting is correct. Even if you don’t think your sellers will know the exact numbers and statistics, the real estate industry can be volatile at times. It’s in your best interest and your client’s best interest to avoid any major surprises along the house-selling journey by being as accurate as possible.

Also, if your presentation is delayed for any reason, it’s best practice to go back and update any data you include in your presentation. This is just another way of how you can stand out from the competition by showing that you’re willing to go the extra mile to stay up-to-date on market changes.

#18 – Be prepared with the details

This may seem like a no-brainer, but we had to remind you to best prepare you to create a killer presentation. Going into a meeting with your potential client and being fully prepared guarantees a professional appearance and competent performance, which not only helps your prospective clients feel secure in their choice but it also boosts the reputation and success of your business.

#19 – Practice with real people

It may seem tempting to memorize your presentation alone. But once you have your presentation down pat, try it out on others for feedback. A trustworthy colleague can help improve efficiency.

Friends/family who are not in the field can alert you to any industry jargon you have to explain. Presentation to a crowd also helps build your confidence. Tell your test audience to stop and pose questions and be demanding.

Pro Tip: People love to see what they want, so if you give them several options (such as listing price range or price reduction strategy) and ask which one they feel is best for them, they will feel more in control and open up the topic for further discussion.

#20 – Analyze all information leads provide you before your pitch.

Most of the time, the home sellers will have additional information that they give you prior to the meeting. Some may provide information when they plan on listing and what their home’s price should be. Make sure to address these items at your listing appointment.

#21 – Don’t be a “yes” agent just to win new business.

All businesses have someone saying yes but there’s no chance that they’ll become a real buyer client. Be upfront with your sellers regarding your expectations of the whole process of home selling.

Do not nod in approval of every request and every mandate. This could lead to unfilled promises in the sales process which then cause your client to question your methods at work or even fire you.

Do an honest job and give a fair idea about what you expect in your customers through your entire sales process. Your goal at the listing appointment is not just to the listing, but to list at a reasonable and fair price that you feel the home can actually sell for.

#22 – Handle Objections

Every listing presentation is a chance for you to find out what your customer really wants. Some people have in mind how they want their listing or home represented in the market place and if it doesn’t match up with what you do, this may be a problem.

If so ask questions about why they feel that way. For example: “What are the most important things you are looking for in a listing agent?” “What are some initial concerns you may have?”

Ask questions about what they expect from the listing presentation and how it will benefit them in order to help their house sell quickly. An effective closing question is one that asks for action, not just another pause.

#23 – Leverage the Power of your Brand

Your listing presentation is an opportunity to create a strong personal brand. Your listing presentation must be consistent in order for your image and future sales prospects to build trust with you in this way. A listing presentation is a marketing tool that can be used to build an agent’s brand and increase sales.

Are you the #1 Agent in your brokerage? Have you sold $100 million in sales this year? Don’t be a secret agent and make sure you include your strong brand attributes and highlights in real estate listing presentations.

#24 – End With a Call to Action

Make sure at the end of the listing presentation you ask for the sale. Perhaps you ask, “Are you ready to list today?”.

If you are not listing today then end the meeting by asking when the best time to followup up with them may be or perhaps some other details about their home before you both leave.

#25 – Always say thank you

Always remember to say thank you at the end of the listing presentation. This shows appreciation and gives validation to your listing presentation.

You can also ask people what they think of the listing presentation before you go.

Thank them for their time and help them start thinking about listing if they haven’t signed yet.

Bonus tip: Listing Presentation Templates

Use a Template to create a listing presentation

Use an application or template that already has listing presentation content. You will be able to upload your own images so that they can be included in your listing presentations. These listing templates generally have a variety of different slides or pages, which means that you will not need to come up with all of the listing presentation content yourself – a huge time saver!

A template makes it easy to create listing presentations because all of the information is already written and ready to go. You will not need to worry about writing out each slide from scratch. This means that you can make a listing presentation much more quickly.

But we’re not quite done yet! As a pro tip, we wanted to remind you that creating a presentation that is easy to read is just as important as remembering the tips above. Need some help designing without spending hundreds of dollars on a designer? Agentcrate has got you covered.

Our Standard Membership comes with easy-to-use and customizable listing presentation templates so you can focus on what matters most — attending to your clients. A real estate listing presentation is a crucial part of any real estate agent’s job, and it can make the difference between getting a deal or losing one. These presentations are how agents will show potential buyers their listings and convince them to purchase. In this blog post, we will discuss what you need to include in your listing presentation as well as some tips for making sure that your presentation is perfect.

Sign up for Agentcrate and get immediate access to our gorgeously designed real estate listing presentation templates !

Final Thoughts

***In conclusion, listing presentations are a great way to highlight the property you have for sale. They allow buyers and their agents an opportunity to quickly view important listing information, which can save them time from contacting you or coming out to see the listing themselves. Creating templates for these presentations will guarantee that you convey all of the information in a professional and high-end style, giving you an advantage over the competition.

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• 10 Fantastic Real Estate Listing Presentation Examples for Agents
• Choosing an Agent

Looking for Listing Presentation Examples for Agents?

An attractive and informative listing presentation is a key part of earning a potential client’s trust. Take a few hints from these examples of a real estate listing presentation template when you have the chance to earn a seller’s business.

Real Estate Listing Presentation Tips

Be Data-Driven

This presentation style is great because it jumps right into data points. Potential clients want to see if you have the proven track record and experience to sell their home for the most amount of money. Prove it with data right away.

Modern Presentation with Prezi

Prezi is a great tool that you can use for free to create an impressive presentation. Check out this presentation from the Gluch Group in Phoenix.

Photo Rich Listing Presentation

Home sellers want to be wowed during the presentation, so you should use as many pictures of great-looking homes as you can without going overboard. With the popularity of visual sites like  Pinterest  and home decoration blogs, sellers now have higher standards for photography.

Be Yourself

Whenever you’re presenting to a seller, you have to remember that there are hundreds of other agents in your area that they could talk to. No agent is the same, so you have no choice but to be yourself. If you’re the type that wants to create a personal connection with a client, don’t be afraid to share things about your personal life.

Highly Detailed Presentation

You might be able to tell if a seller cares about all the details early on. Whenever you have a seller that wants to be very involved in the selling process, don’t be afraid to go into detail for each step of the process. Informative charts and graphics do a great job teaching sellers about the market value, time on the market, and other important aspects. Detailed visual representation helps home sellers and buyers have a better understanding of the market. If you’re the type that wants to create a personal connection with a client, don’t be afraid to share things about your personal life.

Modern and Photo-Rich

This presentation from ProFund Real Estate in La Jolla, CA uses a really clean looking grid layout for adding in lots of photos of homes and the city.

Everything that they do is consistent with creating that brand.  Inman  reported that thinking of yourself as a brand, and marketing yourself as such, will help you attract new business. Apple is a great example of a company that does a stellar job maintaining a brand. Coca-Cola is another stellar brand. Your business cards, marketing materials, show sheets, and processes should all be consistent and part of your brand.

Real Estate Listing Presentation Template

Luxury Listing Presentation

If the potential clients you’re hoping to work with have a luxury home, it’s important to address it as such.

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The listing presentation should tell clients about yourself and how you add value to their home selling or buying process. It could include local market data, an overview of the home selling and buying processes, and a description of who you are and why you are the right choice for them.

A listing kit often refers to a pre-listing kit, which provides potential home sellers with information about working with you as an agent and your real estate agency. A listing kit can also help agents follow a process or system from their agency and help sellers understand important facets of the home selling process.

What is an Appraisal Contingency and Should You Waive It?

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Keynotes, Seminars and Workshops Presented by Bob Loeffler

Real estate listing presentation topics, 7 secrets to amazing listing success.

In this content-rich and inspiring presentation, your real estate agents will learn every single necessary strategy to become extremely successful as a Top Listing Agent. In fact, they will have the Sellers begging them to price their house to sell fast every time!

After This Presentation Your Agents Will Never Again …

• Have Trouble with For Sale By Owners !
• Have Trouble Converting Expired or Cancelled Listings into Real Listing Appointments!
• Become Frustrated by Non-Motivated Sellers

During this presentation attendees will learn the Success Mindset that every Fearless Agent has! Every Fearless Agent wakes up every day to their Amazing Skills that ordinary agents don’t have, the Focused Schedule that guarantees their profitability, and the Systems to make it all fun and easy!

Every Real Estate Company Owner knows that this is and Inventory driven business and the more Listings your Agents take, the more profitable your company will be! This is the Perfect First Fearless Agent Event for Your Team!

Fast Money Secrets to Working Buyers

In this inspiring and information-rich presentation, your real estate team will learn the TRUTH about working effectively and profitably with Buyers. Your Agents will learn the Fearless Agent Buyer Secrets that will get them a serious committed Buyer every single time.

Your Agents will train every Buyer how to win the bidding war that always happens on their favorite home! Your Agents will learn the secrets of managing their time and booking plenty of Super Qualified Buyers without ever having to pay for leads again.

Attendees will learn The Secret to Getting Plenty of Buyers so they can scrape the cream off the top and let your competition deal with the problem buyers!

This presentation also teaches attendees the secrets to grabbing FAST MONEY for those who prefer to work with Buyers, or for the Listing Agent who has too many Buyer leads to work with!

Investors! The Hidden Money Opportunity for Real Estate Agents

After attending this presentation, your Agents will thank you over and over for exposing them to this Amazing Secret that your competition can’t! Working with Buy-and-Hold Investors is one of the Easiest and most profitable secrets to a successful real estate career ever! When you have a Professional Investor Presentation, you have no competition! Give one Presentation and sell 10 houses! Investors will continue to refer you to other Investors and regular Buyers and Sellers too!

Discover how to instantly create profitability in your Real Estate Company or Real Estate Related Company by having a Fearless Agent Event every Quarter. This opportunity will change your company, your agents and your income forever!

Your company will become more profitable and your Agents will become more loyal. Your agents will thank you for providing the specialty training that they can’t get anywhere else!

7 Reasons to Hire Bob to Speak at Your Next Event

1. expertise.

When most speakers talk about sales, what they really are talking about is Marketing. Marketing is something you buy. Sales is an activity that you do. Marketing is a tool. Sales is a skill, and when your people have learned the “Science of Sales”, Marketing may no longer be necessary. Bob can motivate your team to learn the skills that will make them eager to produce.

2. Currency

The skills Bob teaches will never be obsolete or replaced. There will never be a need for spending money to implement these strategies. We live and die by the words we say in sales. There are no problems in sales that the right presentation will not fix and Bob can prove that to your team once and for all. It’s empowering! It’s motivating! It’s fun!

3. Relevance

Bob tailors his message to the right Skills, right Schedule, right Systems to your audience, and your current situation or market. Anything you would like Bob to focus on, or in some cases avoid, you can just let us know. We are committed to your success personally and that of your event, and your team.

4. Interaction

Bob has done comedy, radio, hundreds of speaking events and interacts with the audience so they are in on the joke! Engagement and fun are the goals. Doing what you love is a good goal, but avoiding what you hate is great! Let’s get your people so great at the high dollar activities that most salespeople avoid, that they will become addicted to Prospecting and Presenting like a Pro!

5. Easy to Work With

Bob will never forget to make you look like a hero in front of your people. He wants your audience to be thanking you for inviting Bob to speak! Anything we can do, any message you want them to get, we will customize for you! While he’s there, if you want an additional session for Leadership, or Management, just ask.

6. Experience

Bob has a unique perspective over thirty years, first as a failing real estate agent, then as a top producer, Managing real estate offices, Training agents, Broker, Recruiter, and now Owner of Fearless Agent a Company devoted to Coaching and Training Agents, Managers, Recruiters, Franchisees and Owners of Real Estate Companies.

7. Authenticity

The person you see on stage, is the same person you see offstage. Bob is just who he is. You know who and what you are getting the minute you have a conversation with Bob.

By the way, it all starts with a conversation. Feel free to call Bob on his cell phone at 480-385-8810 and schedule a time to talk about your upcoming event and how Fearless Agent and Bob Loeffler can make it a complete success for your company, your team, and you personally!

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What Is a Listing Agent? Why a Home Sale Hinges on Agent’s Expertise

If you’re getting ready to sell your home, finding a listing agent should be at the top of your to-do list. But just what is a listing agent? You might have a vague mental image of someone who plants a “For Sale” sign on your front lawn and shows potential buyers around your place, but there’s plenty more to it.

Here’s a primer on what a listing agent does, how the agent makes or breaks your sale, and how to find a real estate agent in your area.

How listing agents help you price your home

How much is your home worth ? That’s a hard question to answer. You can get an estimated value by entering your address on realtor.com® , but from there you’ll want to do some fine-tuning—and that’s where a good listing agent can help.

And the stakes are high: Price your home too low, and you could lose out on a lot of money. Price it too high, however, and the picture isn’t pretty either. While it may be tempting to work with an agent who says he can fetch a fortune for your home, overpricing may mean your home languishes on the market for months or even years—making buyers wonder if something’s wrong with your home and lowball you anyway.

“Listing agents have many duties and responsibilities, but at the top of the list is to properly price your home,” says Janine Acquafredda , a Realtor® with House-n-Key Realty.

To do this, a listing agent will analyze the sales prices of comparable homes, or “comps,” in your area to see where yours should fit in, and advise you accordingly.

How listing agents help you sell your home

After you determine an asking price, a listing agent should provide you with a comprehensive marketing plan detailing how she’ll get your property sold. This plan should include the following:

• Recommendations for home improvements or home staging, if necessary. Yes, these alterations will cost you time and money, but they will improve your chances of a faster sale and higher asking price.
• Taking photos or hiring a photographer who will be able to highlight your home’s best features.
• Adding your home to the multiple listing service , where home buyers and their  agents can view your property and decide if they’d like to come visit for a closer look.
• Advertising and holding open houses.
• Coordinating showings with prospective buyers.

How listings agents negotiate with buyers

Once you get an offer on your home, it’s the listing agent’s job to present it to you and advise if any haggling needs to be done. For instance, if you get an offer way below asking price, your knee-jerk reaction may be to refuse in a huff. But a listing agent might be able to negotiate with the buyers and bring that price up to a decent level—or, if the buyers truly can’t budge much, find other ways to sweeten the deal like a faster closing date or  waived contingencies . These compromises can actually save you tens of thousands of dollars.

How to choose a listing agent

If you’re looking for a listing agent, you can find ones in your area at realtor.com/agentconnection , where you’ll find such details as their years of experience, number of homes sold, clients’ reviews, and more. Don’t just move forward with the first agent you meet. Choose at least a few and ask them some questions to assess whether they’re right for you.

Here are some questions to ask a prospective listing agent:

• How many homes have you sold in this area, and how long did it take?
• In what price range do you sell most of your homes?
• Do you have advice for me about the condition of my home, and what could be improved to glean a higher sales price?
• What is your marketing plan?
• Can you recommend contractors, photographers, moving companies, etc.?
• Are you a member of the National Association of Realtors®? (Realtors must abide by the group’s  code of ethics .)
• Is this your full-time job? (A part-time agent is not a problem, but you will want to gauge her availability during off-hours.)
• How often will you touch base with me?
• Are you planning any vacations, and if so, who will back you up?

How much listing agents get paid

Listing agents don’t receive a dime unless your home gets sold. If it does, the typical agent commission is 6% of the price of your home (which is typically split between the listing agent and the buyer’s agent). This price may seem substantial, but consider this: For every hour an agent spends with you, he will spend an average of nine hours behind the scenes working on your behalf. In other words, listings agents work hard to earn that commission and get your home sold.

Michele Lerner contributed to this report.

Liz Alterman is a writer who's covered a variety of subjects, ranging from personal finance issues for CNBC.com to career advice for The Muse. She is also the author of a young adult thriller, "He'll Be Waiting." Follow her on Twitter @LizAlterman.

Twitter Follow @LizAlterman

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• Reach out to the pro(s) you want, then share your vision to get the ball rolling.
• Request and compare quotes, then hire the Home Stager that perfectly fits your project and budget limits.

A home stager is a professional who prepares a house for sale, aiming to attract more buyers and potentially secure a higher selling price. They achieve this through the following techniques:

• Rearranging furniture to optimize space and functionality.
• Decluttering to create a clean and spacious look.
• Making repairs to address visible issues.
• Enhancing aesthetics with artwork, accessories, and lighting.
• Introducing new furnishings to update the style.

Their goal is to present the house in the best light. Home stagers in Elektrostal' help buyers envision themselves living there, increasing the chances of a successful sale.

• Decluttering
• Furniture Selection
• Space Planning
• Art Selection
• Accessory Selection

Benefits of the home staging in Elektrostal':

• Attractive and inviting: Staging creates a welcoming atmosphere for potential buyers.
• Faster sale: Homes sell more quickly, reducing time on the market.
• Higher sale price: Staging can lead to higher offers and appeal to a wider range of buyers.
• Showcasing best features: Strategic arrangement highlights positives and minimizes flaws.
• Stand out online: Staged homes capture attention in online listings.
• Emotional connection: Staging creates a positive impression that resonates with buyers.
• Easy visualization: Buyers can easily picture themselves living in a staged home.
• Competitive advantage: Staging sets your home apart from others on the market.
• Affordable investment: Cost-effective way to maximize selling potential and ROI.
• Professional expertise: Experienced stagers ensure optimal presentation for attracting buyers.

What does an Elektrostal' home stager do?

What should i consider before hiring an interior staging company, questions to ask potential real estate staging companies in elektrostal', moscow oblast, russia:, business services, connect with us.

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• Agriculture & Horticulture
• Auto, Moto, Boat, Transport
• Animal & Pet Care
• Building Mat. & Hardware Stores
• Shoe Repair & Locksmith
• Cleaning & Laundry
• Building & Construction
• Miscellaneous

Property Size

Buildable , monthly rent, advanced search criteria.

• Guest house & Bed and Breakfast
• Private mansion
• Detached house

Email frequency

Other currencies.

• AFN Afghan afghani
• ALL Albanian lek
• DZD Algerian Dinar
• AOA Angolan kwanza
• ARS Argentine Peso
• AMD Armenian Dram
• AWG Aruban florin
• AUD Australian Dollar
• AZN Azerbaijanian Manat
• BSD Bahamian Dollar
• BHD Bahraini Dinar
• BDT Bangladeshi taka
• BBD Barbadian dollar
• BYR Belarussian Ruble
• BWP Botswana pula
• BRL Brazil Real
• GBP British Pound
• BGN Bulgarian Lev
• CAD Canadian Dollar
• XPF CFP franc
• CLP Chilean Peso
• CNY Chinese Yuan
• COP Colombian Peso
• HRK Croatian Kuna
• CYP Cypriot Pound
• CZK Czech Koruna
• DKK Danish Krone
• XCD East Caribbean Dollar
• EGP Egyptian Pound
• ETB Ethiopian Birr
• GEL Georgian Lari
• GHS Ghana cedi
• HUF Hungarian Forint
• INR Indian Rupee
• IRR Iranian Rial
• IQD Iraqi dinar
• ILS Israeli new shekel
• JPY Japanese yen
• KZT Kazakhstani tenge
• KWD Kuwaiti Dinar
• KGS Kyrgyzstani som
• LVL Latvian Lats
• MKD Macedonian Denar
• MYR Malaysian Ringgit
• MXN Mexican Peso
• MDL Moldovan Leu
• MAD Moroccan Dirham
• NZD New Zealand Dollar
• NOK Norwegian Krone
• PKR Pakistani Rupee
• PHP Philippine Peso
• PLN Polish Zloty
• RON Romanian leu
• RUB Russian Ruble
• SAR Saudi riyal
• RSD Serbian Dinar
• SGD Singapore dollar
• ZAR South Africa Rand
• KRW South Korean won
• SDG Sudanese Pound
• SEK Swedish Krona
• CHF Swiss Franc
• THB Thai Baht
• TRY Turkish Lira
• TMT Turkmenistan manat
• UAH Ukrainian hryvnia
• AED United Arab Emirates dirham
• USD US Dollar
• VND Vietnamese dong