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Vodafone launches unlimited data plans for consumers and businesses

Vodafone Ireland has launched an unlimited mobile data offering for new and existing customers, with no fair usage policy restrictions in place.

The mobile network operator has launched a range of SIM-only and handset plans for businesses and consumers that include unlimited data in Ireland and Europe as well as unlimited calls in some cases.

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The announcement comes as businesses and consumers are increasingly relying on their smartphones to manage activity and ensure continuity while the COVID-19 restrictions are in place.

‘We are delighted today to launch our truly unlimited offers on Ireland’s best network, allowing customers the choice to use their data without the burden of fair usage policies or additional costs,’ Vodafone Ireland chief executive Anne O’Leary said.

‘Not everyone uses their phone in the same way. Therefore, our unlimited packages have been designed to reflect the different needs of our customers and provide the opportunity for people to scale up or down their service in line with their day-to-day requirements.

‘By taking this approach, and by also building in additional services such as mobile security and smart working tools for business, we can truly unlock the potential of mobile technology and realise the flexibility and freedom this can bring to Irish citizens and businesses.’

Each plan caters to how different customers user there phone, with different maximum mobile data speeds to match data use, minutes to contact home and abroad as well as handset and SIM-only options.

RED Unlimited Max has unlimited data, calls and texts in Ireland and to Europe, Australia, US, Canada, New Zealand, Mexico and 500 worldwide minutes.

The RED Unlimited plan gives users unlimited calls and SMS in Ireland and to Europe with an additional 100 minutes worldwide.

The Unlimited Lite plan offers customers unlimited data, unlimited Vodafone to Vodafone calls and SMS with 100 minutes to any other Irish network, but it is only available when buying a phone from Vodafone.

Vodafone X is designed for younger users, with unlimited texts and 100 national minutes to use Monday to Friday with unlimited national minutes at weekends.

A 10Mbps limit applies to Red Unlimited SIM-only, Unlimited Lite and Vodafone X plans. The company said the majority of its customers can move to an equivalent, eligible unlimited 5G-ready plan at no additional cost.

Vodafone is also launching three business plans: RED Business Unlimited Max (unlimited data, international calls, smart working toolkit, free roaming in US and Canada); Red Business Unlimited (unlimited data, unlimited calls in Europe, 500 international calls, mobile security offering, virtual office number); and Red Business Unlimited Lite (unlimited data and calls in Ireland, 100 international calls, virtual office number).

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Vodafone launch an unlimited mobile data offering for customers – both business and consumer

Vodafone Ireland today launches a totally unlimited mobile data offering for new and existing customers, with no fair usage policy restrictions in place.

Ireland’s largest mobile operator has announced a range of packages for both businesses and consumers, which include unlimited data usage in Ireland and across Europe and unlimited international calls on selected plans. From today, the majority of customers can move to an equivalent, eligible unlimited 5G ready plan at no additional cost.

With 99% population coverage, Vodafone was recently recognised as Ireland’s best network for the fifth year in a row for making and receiving mobile calls, video streaming, web browsing and file transfers. It was also rated number one for speech quality and for call reliability.

Vodafone have launched a range of options for consumers to avail of unlimited data plans to suit their needs. All include unlimited data in the Republic of Ireland and Europe and there are SIM-only and handset options:

• RED Unlimited Max   SIM-only and handset plans offercustomers unlimited data, unlimited callsand SMS in Ireland and to Europe, Australia, US, Canada, New Zealand, Mexico and 500 worldwide minutes. With unlimited data on the fastest speed available
• Red Unlimited  SIM-only and handset plans offer customers unlimited data, unlimited calls and SMS in Ireland and to Europe with an additional 100 minutes worldwide. Max data speed 10Mbps applies to SIM-only plan, fastest speed available on the handset plan  
• Unlimited Lite  handset plan offers customers unlimited data, unlimited Vodafone to Vodafone calls and SMS with100 minutes to any other Irish network. Max data speed of 10Mbps applies  
• Vodafone X  is a youth prepay plan with unlimited data, unlimited texts and 100 national minutes to use Monday to Friday with unlimited national minutes each weekend. Max data speed of 10Mbps applies

Due to COVID-19, business and employees are increasingly relying on mobile technology to manage activity and ensure business continuity while restrictions are in place. The enhancement of the smart working toolkit in the Vodafone Business plans aims to help companies manage their teams and customers, remotely. If business customers require any additional support, please contact a Red business expert on 1800 855 696.

New and existing business customers can opt for three separate Vodafone Unlimited Business packages:

• RED Business Unlimited Max  provides unlimited data, unlimited international calls and a full smart working toolkit – which offers added extras to boost mobile functionality, including virtual office number – which connects landlines directly to mobiles, conferencing capability, access to Microsoft Office 365 Online tools and a robust security offering. It also includes free roaming in US and Canada
• RED Business Unlimited  plan provides the benefit of unlimited data, unlimited calls in Europe, as well as 500 international calls for customers alongside the mobile security offering and virtual office number
• RED Business Unlimited Lite  provides unlimited data and unlimited calls in the Republic of Ireland. Customers also benefit from 100 international calls and virtual office number. Max data speed 10Mbps applies
• Business customers can also benefit from 30GB of Round the World RED roaming per month on all plans

Commenting on the launch, Vodafone Ireland CEO, Anne O’Leary, said : “We understand that now more than ever, our customers are reliant on mobile technologies to stay connected with friends, family and loved ones, operate businesses online, undertake e-learning and for home entertainment.  We are delighted today to launch our truly unlimited offers on Ireland’s best network, allowing customers the choice to use their data without the burden of fair usage policies or additional costs.

“Not everyone uses their phone in the same way. Therefore, our unlimited packages have been designed to reflect the different needs of our customers and provide the opportunity for people to scale up or down their service in line with their day-to-day requirements. By taking this approach, and by also building in additional services such as mobile security and smart working tools for business, we can truly unlock the potential of mobile technology and realise the flexibility and freedom this can bring to Irish citizens and businesses.”

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Vodafone Ireland promotes its 'Red Family' plan in latest campaign

The campaign was created by grey.

07 September 2023

G rey London has launched a new campaign for Vodafone in Ireland to promote its 'Red Family' plan which allows customers to save money when they hold between three and six mobile, and now broadband accounts.

The campaign 'Red Family', which will run across TV, VOD, radio, OOH, print, digital and social media platforms, will run for seven weeks, starting at the beginning of September. It features two TV spots, which focus on relatable family moments – a dad taking his daughter to a boy band concert and a family listening to an excruciating home violin recital by their daughter. Both end with the strap line: 'We go through a lot to connect with our family.'

Shot by writer and director Max Sherman (who launched his career in film with the award winning But I’d Really Have To Kill You), the idea behind the campaign is that families invest in all sorts of funny, excruciating, difficult and generally unrewarding things to stay connected to each other, but Vodafone 'Red Family' gives them the rewards they deserve.

The new work is part of the wider initiative to become more customer focussed converged brand. By introducing broadband contracts to 'Red Family', this multi-contract value plan means more families (of all shapes and sizes) can access great savings.

The campaign by Grey London, follows up on its work for Vodafone Ireland last year, which also put family at the centre. Its 'Gigahome' ad was a touching film on a family staying connected, particularly when they needed each other most. Additionally, another spot that focussed on one of Vodafone’s many innovations, 'Secure Net', highlighted a service that provides tailored security online for family members.

Niall Reynolds, Senior Marketing Manager for Vodafone Ireland said: “Vodafone Ireland is pleased to announce that we have now added broadband to our popular Red Family plan, allowing more families across the country to save on their mobile and broadband bills. Grey London has brought this to life with humour and charm in our new campaign.”

David Wigglesworth, Executive Creative Director added: “As parents, we all know too well that we go through a lot to connect with our families. Whether it be sitting through bad musical renditions, 'are we there yet’s?', repetitive kids TV, squabbling, questionable music taste, soiled nappies… the list is endless. But in the end, it’s these experiences that bring us closer together. And now, thanks to Vodafone Red Family, you’ll also get rewarded for it. Big shoutout to the client for looking to explore observational humour and relatable human insights that feel true to the brand and to Somesuch and Max Sherman for bringing so much craft and passion to this project.”

Client: Vodafone Ireland

Head of Brand: Orla Nagle

Senior Marketing Manager: Niall Reynolds

Brand Manager Campaign Lead: Olivia Farrell

Brand Manager: Clare Cummins

Agency: Grey London

Chief Creative Officer: Laura Jordan-Bambach

Executive Creative Director: David Wigglesworth

Creative Directors: Chris Lapham & Aaron McGurk

Art Director & Copywriter: Liam Campbell & Cameron Sutherland

Planners: Fiona Keyte/Thomas Bunnell

Account Management: Ayesha Datoo/Kate Armishaw/Genevieve Jayasekera/Honor Munden

Agency Producer: Ant Borkett/Eden Hastings

Photographer: Liam Murphy

Director/ Production Co: Max Sherman/Somesuch

Producer: Elly Camisa

Editor: Saam Hodivala

Post Production: ETC

Sound Design: Munzie Thind

DoP: Pat Golan

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Vodafone Ireland's RED Plan Takes the Pain Out of Difficult Family Moments

Grey London is launching a new campaign for Vodafone in Ireland to promote its RED Family plan, which allows customers to save money when they hold between three and six mobile, and now broadband accounts.

The campaign RED Family, which will run across TV, VOD, radio, OOH, print, digital and social media platforms, will run for seven weeks, starting at the beginning of September. It features two TV spots, which focus on relatable family moments – a dad taking his daughter to a boy band concert and a family listening to an excruciating home violin recital by their daughter. Both end with the strap line: “We go through a lot to connect with our family.”

Shot by writer and director Max Sherman (who launched his career in film with the award winning But I’d Really Have To Kill You), the idea behind the campaign is that families invest in all sorts of funny, excruciating, difficult and generally unrewarding things to stay connected to each other, but Vodafone RED Family gives them the rewards they deserve.

Niall Reynolds, senior marketing manager for Vodafone Ireland said, “Vodafone Ireland is pleased to announce that we have now added broadband to our popular RED Family plan, allowing more families across the country to save on their mobile and broadband bills. Grey London has brought this to life with humour and charm in our new campaign.”

David Wigglesworth, executive creative director added, “As parents, we all know too well that we go through a lot to connect with our families. Whether it be sitting through bad musical renditions, “are we there yet’s?”, repetitive kids TV, squabbling, questionable music taste, soiled nappies… the list is endless. But in the end, it’s these experiences that bring us closer together. And now, thanks to Vodafone RED Family, you’ll also get rewarded for it. Big shoutout to the client for looking to explore observational humour and relatable human insights that feel true to the brand and to Somesuch and Max Sherman for bringing so much craft and passion to this project.”

The new work, which is centred on how families can save money by signing up to the RED Family plan, is part of the wider initiative to become more customer focussed converged brand. By introducing broadband contracts to RED Family, this multi-contract value plan means more families (of all shapes and sizes) can access great savings. 

The campaign by Grey London, follows up on its work for Vodafone Ireland last year, which also put family at the centre. Their 'Gigahome' ad, was a touching film on a family staying connected, particularly when they needed each other most. And another spot that focussed on one of Vodafone’s many innovations, 'Secure Net', which provides tailored security online for family members. 

Vodafone ‘fully committed’ to Ireland with plans to invest €500m

Telecoms company named ireland’s ‘best in test’ mobile network for eighth year in a row.

Vodafone Ireland chief executive Amanda Nelson (left): 'We are delighted to have achieved ‘best in test’ for the eighth year in a row.' Photograph: Naoise Culhane Photography

Vodafone Ireland says a plan to invest €500 million in its Irish network over the next five years shows that it is “fully committed” to its presence in the Republic despite the significant headwinds the British telecoms group is facing across the continent.

Last week, the London-listed group announced plans to shed 11,000 jobs, more than 10 per cent of its global workforce, after Vodafone reported weak earnings for its core German, British and Italian markets for the year to the end of March.

Larger, structural issues across the group and the telecoms industry more broadly have seen Vodafone’s stock, down more than 3 per cent so far this year, losing almost half of its value in the four-year period to the end of 2022.

Some investors had hoped that Vodafone, under the leadership of new chief executive Margherita Della Valle, might explore the option of breaking up the group and selling some of its regional units, raising questions about the future of the Irish business.

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On Thursday, Vodafone said it plans to invest €500 million in the modernisation of its Irish network over the next five years to improve call and text reliability as well as its 4G and 5G offerings among other elements of its business. It comes shortly after the company completed a €300 million investment in its network here, which began in 2020.

A spokeswoman for the telecoms group said the announcement is “a testament to our commitment to Ireland”. She said: “Vodafone is fully committed to Ireland, and we believe this investment will allow us to stay at the forefront of technological advancements, empowering users with lightning-fast data transfer speeds and opening doors to a world of innovation and productivity.

“We firmly believe this investment will ensure that Irish communities can continue to access the latest services,” the spokeswoman added. “Digital traffic flows have increased by 600 per cent in just seven years, with 45 per cent growth in data traffic in Ireland year on year . . . As a business, we monitor external pressures, such as inflation and energy costs, along with the overall sustainability of our sector so we can continue to invest in Ireland.”

Vodafone, which has also been named “best in test” mobile network for the eighth year in a row by Accenture-owned engineering services company Umlaut, said the €500 million investment will facilitate the “phased transition” of its 3G service on to its stronger and more sustainable 4G and 5G network.

“We are delighted to have achieved ‘best in test’ for the eighth year in a row,” said Amanda Nelson, Vodafone Ireland chief executive. “The recognition is very much aligned with our ambition to provide the best and most reliable level of network coverage around the country for our customers, so we are thrilled to be receiving this award once again.”

Accounts for Vodafone Ireland filed late last year show the company swung to an operating loss of €26.3 million for the year to the end of March 2022, driven by investment in the business and the lingering impact of Covid-19 restrictions on travel.

At €936.4 million for the 12-month period, turnover was up 2 per cent on foot of a respective 3.7 per cent and 3.5 per cent increase in mobile and fixed-contract customer numbers over the period.

Ian Curran is a Business reporter with The Irish Times

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