advertising research topics

44-207-097-1871

Dissertation Writing Tools

1. Complete Dissertation Writing Guide - eBook
2. Dissertation Templates Pack
3. Research Methodology Handbook
4. Academic Writing Checklist
5. Citation Style Guide
6. Time Management for Dissertation Writing
7. Literature Review Toolkit
8. Grammar and Style Guide
9. Dissertation Proposal Template
10.Five Pre-written Full Dissertation Papers

Ad Blitz: Exploring Innovative Advertising Dissertation Topics

Advertising Dissertation Topic: “The Impact of User-Generated Content (UGC) in Social Media Advertising” Brief: This dissertation topic delves into the dynamic world of social media advertising, focusing on the influence of user-generated content (UGC). It seeks to explore how UGC, including customer reviews, testimonials, and social media posts, affects consumer perceptions, trust, and purchase behavior […]

Table of Contents

Advertising Dissertation Topic: “The Impact of User-Generated Content (UGC) in Social Media Advertising”

Brief : This dissertation topic delves into the dynamic world of social media advertising, focusing on the influence of user-generated content (UGC). It seeks to explore how UGC, including customer reviews, testimonials, and social media posts, affects consumer perceptions, trust, and purchase behavior in the context of advertising campaigns. The research aims to understand the various strategies employed by brands to encourage and leverage UGC and how these strategies impact brand-consumer relationships. By analyzing real-world cases, consumer responses, and the ethical considerations surrounding UGC, this study investigates the effectiveness of this advertising approach and its implications for the marketing landscape. The findings will shed light on the significance of authentic user-contributed content and its role in shaping modern advertising practices.

What are the best dissertation topics in advertising?

Are you looking for research proposal topics on advertising? We’ve got this range of advertising dissertation topics on digital and conventional ads. The list is prepared after thorough research on the emerging trends and the approaches that have influenced advertisement and marketing. These targeted advertising dissertation topics can aid you in covering up your undergrad and master’s degrees in the field of advertising , marketing , or digital marketing .

Related Advertising Dissertation Subjects

Print Advertising: Newspaper, magazines, & brochure advertisements, etc.
Broadcast Advertising: Television and radio advertisements.
Outdoor Advertising: Hoardings, banners, flags, wraps, etc.
Digital Advertising: Advertisements displayed over the internet and on digital devices

Here are the best Advertising dissertation topics and Advertising research titles for undergraduate and master’s students

Study the impact of consumer opinions on the behavior of consumers who look at the perspective of ads on social networks. The influence of TV advertising on the shopping behavior of consumers in developing countries. The role of ad blocking in user interaction on the site. The importance of informative advertising dissertation topics in the pharmaceutical sector. Below are the best online advertising dissertation topics for college students.

Good Advertising dissertation topics

An exploration of the concept of Internet advertising and its impact on the sales and revenues of hotels
To analyze the differences between traditional and online advertising.
To study the impact of emerging online advertising trends on the buying behavior of youth.
How are corporations competing for customers’ attention by focusing on advertising tactics?
To what extent does advertising influence the intention of purchasing social media entertainment?
How are digital influencers playing a role in influencing youngsters?
To what extent are businesses using celebrity endorsement to enhance the impact of advertisement on target consumers?
Examining the pros and cons of advertising.
A literature review on the evolution of advertising.
To find out how the advancement of technology has benefited marketers in advertising their products.
Evaluating the portrayal of women in advertisements.
The study of the impact of digital marketers in planning advertising campaigns.
Studying the effectiveness of YouTube advertising and marketing practices on consumer purchasing decisions.
Investigating the link between brand exploitation and impulsive buying.
What is the role of social media platforms in today’s world of digitalization?
Studying the connection between organic and inorganic reach.
Take the case of Nike to determine factors that affect customer loyalty.
Studying the impact of brand strategies on Instagram that influence the youth.
To what extent does advertising in America perpetuate racial stereotypes?
Examination of the mediation model of the impact of for and non-profit environmental advertising.

Hot Advertising Research Titles

Studying the moderating impact of culture on food advertising campaigns.
Studying the moderating impact of cultural fashion advertising campaigns.
An analysis of the consumption patterns and behavior on physical attributes of brand ambassadors.
How does global advertising influence brand value?
An exploration of consumerism across global cultures and its impact on advertising.
The ethical dilemmas related to online advertisements.
The significance of religion-oriented tourism marketing strategies taking the case of Pakistan.
What are the successful marketing approaches that can benefit in breaking through a strong market monopoly?
Studying the influential effect of promotion activities on recession
Analyzing the effectiveness of the used channel of marketing on consumer purchase decisions.
Studying the impact of used direct marketing channels on consumer purchase decisions.
To what extent has the COVID-19 pandemic influenced the advertising strategies of food businesses?
How does search engine optimization influence the overall online marketing strategy?
Considering Facebook Ads, focus on studying the role of online ads on e-commerce sales revenue
How has online marketing helped brands stay ahead during the pandemic?
Explain the marketing strategy that a manufacturing company should use when entering a metering industry with monopoly competition.
Discover how effective marketing can improve future and current fashion sales performance.
Highlight the key marketing strategies that American entrepreneurs have implemented in business areas with little expertise.
Explain whether a sales audit can provide a viable intervention in sales relationships.
Explain how consumer behavior, such as the environment, personal attitudes, and sales, is affected.
Investigate the factors that influence consumers’ purchasing decisions for facial products.
Explain one-way marketing and discuss revenue and results.
What is the impact of direct marketing strategies on the competitive advantage in the industry?
Discuss how Ponzi schemes work in the US and explain their negative consequences for buyers.

Paid Topic Mini Proposal (500 Words)

You will get the topics first and then the mini proposal which includes:

An explanation why we choose this topic.
2-3 research questions.
Key literature resources identification.
Suitable methodology including raw sample size and data collection method
View a Sample of Service

Note: After submiting your order please must check your email [inbox/spam] folders for order confirmation and login details.If email goes in spam please mark not as spam to avoid any communication gap between us.

Get An Expert Dissertation Writing Help To Achieve Good Grades

By placing an order with us, you can get;

Writer consultation before payment to ensure your work is in safe hands.
Free topic if you don't have one
Draft submissions to check the quality of the work as per supervisor's feedback
Free revisions
Complete privacy
Plagiarism Free work
Guaranteed 2:1 (With help of your supervisor's feedback)
2 Instalments plan
Special discounts

Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic.

Overview: Marketing-Related Topics

How to find a research topic (video)
Traditional (offline) marketing topics/ideas
Digital (online) marketing topics/ideas
Examples of actual dissertation topics
Free Webinar : Topic Ideation 101
Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below.

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
The impact of demographic targeting on traditional marketing performance among green businesses
The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
Exploring factors related to outdoor advertising recall in India
Measuring the ROI of traditional marketing efforts: a review of current methods
Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
The use of public relations in traditional marketing campaigns among large insurance companies
The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Free Webinar: How To Find A Dissertation Research Topic

Research Ideas: Digital/Online Marketing

Social media marketing

The use of artificial intelligence in social media marketing among online fashion companies in Sweden
The impact of social media on public relations and media relations: a Case Study of Nandos
The role of Twitter in crisis communication and reputation management: a discourse analysis
The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
The use of social media for market research and consumer insights among SMEs in Kenya
The impact of social media on consumer buying behaviour of fast food in Italy
The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
The relationship between social media engagement and website traffic: an analysis of fitness brands
The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
The experiences and use of SEO in content marketing strategy among small online businesses
The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
The use of user-generated content in building brand trust and engagement among green companies in the UK
Measuring the ROI of content marketing efforts among luxury brands
The perception and use of Chat GPT in content creation among small online businesses
The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
The use of remarketing and retargeting in search engine marketing campaigns among marketers
The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Research Topic Kickstarter - Need Help Finding A Research Topic?

Email marketing

The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
The use of personalization on email marketing performance among craft bloggers
The impact of automated email marketing among local online retailers on customer loyalty and retention
The use of automation and triggered emails in increasing engagement and conversion rates for online courses
The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
The role of mobile optimization in email marketing targeting Gen Z consumers
The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
Customer Success and the Transformation of Customer Relationships (Raines, 2022)
The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

You Might Also Like:

Topic Kickstarter: Research topics in education

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Print Friendly

How it works

Useful Links

How much will your dissertation cost?

Have an expert academic write your dissertation paper!

Dissertation Services

Get unlimited topic ideas and a dissertation plan for just £45.00

Order topics and plan

Get 1 free topic in your area of study with aim and justification

Yes I want the free topic

Advertising Dissertation Topics

Published by Grace Graffin at January 2nd, 2023 , Revised On August 18, 2023

Are you looking for some excellent advertising dissertation topics to kickstart your marketing dissertation? If yes, your search is over because we have provided several unique and intriguing advertising thesis ideas for you to choose from. But before we begin, lets take a look what is advertising.

What is Advertising?

Advertising aims to promote or sell goods and services to consumers. Marketing communication uses print, audio, visual, and online channels to persuade people to purchase. There are many ways to advertise: from billboards and television commercials to word-of-mouth marketing.

The role of advertising in marketing cannot be overstated. A company’s communication with its consumers determines whether they become high-paying customers. The process involves creating and distributing products and sharing promotional messages to increase sales.

The product is often sold without being sold. Nevertheless, such promotion types also involve making information about it available to the public for free, such as in magazines and newspapers.

Creating advertisements for different brands and businesses is usually done by experienced, trained and qualified people at advertising agencies.

These agencies often work as part of regional, national, or international advertising networks, which may employ designers, web designers, professional writers, and photographers specialising in related fields.

Types of Advertising

Direct advertising.

Advertising of this type is the most common. A company or organisation sends messages directly related to the purchase of a product to its customers. Using a newspaper or magazine ad for maximum exposure is an example of direct advertising.

Indirect Advertising

Another popular marketing strategy is indirect advertising. Promotions and sponsorships create buzz about your product or service indirectly. Television, radio, and print ads are the most common types of indirect advertising.

Email Advertisement

You can interact directly with your customers through email advertisement, which is one of the most profitable forms of advertising. Besides building an email list of your target audience, this will also keep them updated about your new products.

Online Advertisement

It is widely used to reach different types of customers online as one of the most cost-effective forms of advertising. You can leverage the power of online advertising regardless of your size, whether a small catering company or a sizeable b2b retailer and enjoy significant popularity over social media and other online platforms.

Also read: Online Marketing Dissertation Topics

Promotion Advertising

A company uses this type of advertising to promote a product explicitly designed for a specific industry. Using promotional advertising to raise money for non-profit organisations is an excellent example.

Public Relations (PR)

It encompasses all communication between an organisation and its public, including consumers, media, investors, and competitors. In addition to direct marketing, such as press releases and news releases, it advertises in traditional media and promotes your business through social media channels.

Also read: Public Relations Dissertation Topics

Hire an Expert Writer

Orders completed by our expert writers are

Formally drafted in an academic style
Free Amendments and 100% Plagiarism Free – or your money back!
100% Confidential and Timely Delivery!
Free anti-plagiarism report
Appreciated by thousands of clients. Check client reviews

List of Dissertation Topics For Advertising

All B2B and B2C businesses rely on advertising for a significant part of their revenue.

Keeping up with the latest trends in advertising dissertation topics is the best way to stay current with the advertising industry.

These inspirational advertising dissertation topics will help you get started if you’re thinking about writing your dissertation on advertising. Further, we have selected the best marketing dissertation topics so that you can get a perfect one conceived by combining marketing and advertising topics.

Evaluating return on investment through social media marketing
Exploring how viral videos have affected traditional advertising techniques
Factors affecting product recall rate by consumers
Brand Image, Brand Management, and Brand Strategy
Customer Satisfaction, Loyalty, and Word-of-Mouth Behaviors
The Effect of Advertising on Consumer Behavior
The effects of mobile ads on purchase decisions
The Effect of Advertising on the Media Industry
The Role of Advertising in the Pharmaceutical Industry
Study the ways that marketing can enhance both present and future fashion store performance.
Identify the primary marketing techniques used by American businesspeople who are entering markets with limited experience.
Advertising, Consumerism, and Gender Issues
The Role of Consumers in the Development of the Global Economy
The reasons for consumers to buy advertised products and services
The effects of advertisements on the economy, society, and culture
Public Relations Research Methods & Techniques
The development of advertising in the past
The role of advertising in marketing management
Advertising and Branding Strategies
Advertising and Commercialization of Music
The advantages and disadvantages of advertising
Explore the elements that influence consumers’ decisions to buy cosmetics.
A detailed study of the best marketing tactics for new businesses.
Determining how much millennials know that gambling advertisements are displayed on internet platforms.
Contrasting digital advertising tactics for various organisations throughout cultures.
The effects of cartoons that encourage good behaviours on parents’ and kids’ purchasing decisions.

Advertising has been a part of business for decades. Whether it is posters, billboards, radio, television, or social media, all forms of advertising aim to attract customers.

Whatever topic you choose for your advertisement dissertation, make sure to do proper research and begin your writing with a hook. You can expand your understanding of this topic by reading books on advertisements, such as 7 Rules of the advertisement or the Wizard of Ads.

Advertising campaigns like these not only advertise the product but also encourage people to buy it. You can expand your customer base and bring your product into the spotlight if you advertise the right way.

Check out these great advertising dissertation topics if you need some inspiration. If you’re creative and persistent, you’ll be able to find a topic that suits your interests and tackles an important advertising issue. Once you get your desired topic and may need assistance writing an outline for your dissertation , our experts are available 24/7 for you.

Free Dissertation Topic

Phone Number

Academic Level Select Academic Level Undergraduate Graduate PHD

Academic Subject

Area of Research

Frequently Asked Questions

How to find dissertation topics about advertising.

For dissertation topics about advertising:

Analyze emerging ad trends.
Investigate ethical concerns.
Examine cultural influences.
Explore digital marketing shifts.
Survey consumer behavior changes.
Consider ads’ psychological effects.

How to Build Your Business Identity on a Tight Budget

Best Green Tea Brands in the world in 2020: What makes them the best?
Global Milk brands in 2020 – What makes them successful?
What is a Triple Net Lease? Its Advantages and Disadvantages
Adaptation Level Phenomenon – understanding its importance
Risk Matrix – Factors of a risk matrix and how to implement it
Prioritization Matrix – Different types and how to use a prioritization matrix

71+ Research Paper Topics & Ideas for Marketing Students

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers. Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
What manipulation tactics do brands use to get more customers?
How can brand image be communicated via social media marketing?
How can social media impact the buying choices of shoppers?
Are consumers equipped to shield themselves from direct marketing strategies?
Determine and analyze consumer buying behavior for [product name]
How does advertising impact consumer behaviour?
How does family orientation impact marketing communications?
What characteristics do buyers look for when purchasing a product online?
How does global marketing incorporate standardization?
What attributes do consumers look for when comparing products online?
How do financial institutions differentiate their goods and services on the basis of social class?
Is direct marketing really the most effective form of marketing?
What internet marketing trends can be expected for the future?
How to marketing strategies differ across different cultures?
Can brand advertising impact political campaigns?
How do brands exploit impulsive buying?
How does loyalty cards encourage sales and boost customer loyalty?
Can well-marketed brands get away with selling substandard quality products?
How is globalization having on impact on consumer behaviour?
Impact of brand image on customer loyalty
Brand attributes that lead to an increase in customer loyalty
Successful marketing approaches that helped break through strong market monopoly
Impact of cause marketing on brand affinity with young mothers
Effect of consumer promotions and discount offerings on brand equity
The outcomes of advertising in a recession
Influence on Social Media advertising on consumer behaviour
Effect of TV advertising on top of mind awareness
Understanding customer perceptions around event sponsorships
Does corporate social responsibility translate into sales?
Canadians perspective on being targeted with mobile ads based on their browser history
Is direct marketing welcomed by people?
Are customers able to differentiate between various mortgage offering by competing banks?
Does social media influence buying behaviour
Do people like being click baited into sponsored posts?
Understanding the impact of celebrity endorsements on ROI for CPG brands
Women’s sentiments around comparison advertising
How effective is comparison advertising to build brand equity?
Do consumers prefer purchasing routine grocery products online?
Is earned media perceived to be as important as it appears to be?
What makes people want to share content to their friends?
Understanding why content goes viral
Marketing challenges around the evolving family structures
Are we losing the emotional value and significance of money being in a cashless society?
Is centralized global marketing a good idea for brand health in local markets?
How is augmented reality going to enhance marketing experiences?
How will artificial intelligence support in making better marketing decisions?
Is immersion marketing through virtual reality technology going to be accepted?
What does the luxury auto buyer look for in a car?
How to instill a desire to purchase for customers in the luxury category
Harmful effects of advertising to kids
Impact of in-store branding on brand salience
Effect marketing strategies for restaurant businesses
Habit formation and ways to integrate new products in consumer lifestyles
Is display advertising going to die?
Can Snapchat help small business grow?
How do customers perceive the brand who advertise on Instagram?
The impact of humour in advertising
Do customers pay attention to nutrition labels?
What triggers impulse buying behaviour
Essentials to sky rocket a new brand to heights of awareness
The factors that lead to customer satisfaction in young adults
Elements that help build an emotional connection with your audience
How do males and females differ in their buying behaviour of mobile phones
Does language targeting help in ethnic advertising?
Customer Perceptions: Are well known brands good in quality?
Is radio still an effective method of advertising?
Rural vs Urban marketing challenges to be mindful of
Impact of internal branding on employee retention and turnover
An in-depth analysis of political marketing in Canada

135+ Rumi Quotes on Love, Beauty & Happiness

Explanation of Group Polarization with Real Life Examples

Dell Marketing Strategy – Details of the multi-million-dollar monopoly

Difference between Marketing and Advertising: What’s confusing?

Write a comment cancel reply.

Save my name, email, and website in this browser for the next time I comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed .

ADVERTISING
SOCIAL MEDIA
ENTREPRENEURSHIP
WEB DEVELOPMENT
MAKE MONEY WITHOUT PAYING ANYTHING
HOW TO MAKE QUICK MONEY
WAYS TO MAKE MONEY BLOGGING
BIGGEST SLOGANS GUIDE
DIFFERENT TYPES OF MARKETING
MARKETING MIX EXPLANATION
TYPES OF DISTRIBUTION STRATEGIES
AFFILIATE MARKETING FOR BEGINNERS
LEARN TO MAKE A BLOG
FREE PRINTABLE CALENDARS 2019
DMCA Notice
Privacy Policy

Type above and press Enter to search. Press Esc to cancel.

Read the practical framework for leveling up your social media team.

· Brandwatch Academy
Forrester Wave

Brandwatch Consumer Research

Formerly the Falcon suite

Formerly Paladin

Published December 14 th 2016

How to Conduct Advertising Research

Advertising research will help you understand your customers and prospects so you can design the perfect campaign and then measure its success.

Strawberries and cream. Rock and roll. Research and analysis. Some things just work well together.

Advertising research brings together two strategies together to help improve your marketing from two different approaches. It takes a 360-degree view to maximize the lessons you can take from each marketing campaign.

The first is about laying the foundations for good marketing: understanding your audience. The second is a retrospective look at how the campaign performed, allowing you to retain elements that worked and remove ones that didn’t.

What is advertising research?

Advertising research is a specialized form of market research which aims to discover which ads will be most effective with the existing and potential customer base. It does this both through detailed research before a campaign and by analyzing the success of the campaign.

The aim of advertising research is to understand your customers and their motivations better so that you can produce better ads that demonstrate why your product meets their needs. Once you have an understanding of the people you are targeting, an analysis of the campaign will tell you how successful the campaign was, and help you to iterate your campaigns to continually improve results.

You might like

Conducting social media research: how to find real consumer insights.

Social is a rich source of data but only if you know how to conduct good social media research. This post explains the methods for finding consumer insights

Conducting pre-campaign advertising research

The advertising research carried out before the campaign is about understanding your audience. There will be different groups of prospects and customers. The research should uncover the different market segments so you can target your campaign at specific groups.

Online surveys can be easily set up with sites like Survey Monkey, and are one of the best ways to understand your customers. This allows you to ask specific questions, although you need to take response bias into account and carefully consider the questions you ask. It might be fun to find out their favorite Madonna songs, but too many questions may mean a smaller response rate.

Google Analytics

Analytics can tell you more than the amount of traffic you are receiving. The Audience tab shows geography, interests, and a range of demographics.

Keyword research

Conducting online keyword research is the foundation of SEO, but it also tells you what consumers are interested in and the relative level of interest. It also helps to reveal the language being used to talk about these topics.

Customer reviews

Reading customer reviews can highlight common problems or wishes for a product and common frustrations.

Q&A sites

Sites like Quora contain questions and crowdsourced answers on a wide range of topics, including discussions about brands. These sites can give you an idea of the questions and concerns that people have in relation to your service or product.

Competitor analysis

Looking at your competitors’ websites and social media accounts can provide useful information about consumers that are shopping in your vertical but have chosen not to buy from your brand. Don’t hate on them; find a way to make them come around to your side.

Blog comments

Does your blog have comments enabled? If so, reading through any comments is a good way of discovering questions your audience might have.

Google Trends and Consumer Barometer

Google Trends can help you to understand if a topic is becoming more or less popular. The Consumer Barometer allows you to build interactive charts with various filters applied, although the questions are limited to consumer online behavior.

Syndicated data

Government data is available which is free and can help you understand a group, and several other sources can also be accessed for free.

Twitter Insiders

Twitter Insiders is a 12,000 strong focus group of US and UK Twitter users who can be asked to perform a range of activities over a four to six week period. It’s an interesting concept of a focus group at scale.

Social media

Comments on your social media profile or posts can be a good source of information. Likes, shares, and other social media metrics can be useful to understand how popular your campaign is.

Social intelligence

To really make the most of social media, and turn millions of organic conversations into a giant focus group, you need a good social listening platform. A tool like Brandwatch will allow you to gain an in-depth research into your audience and the segments within it, as this guide to social media research demonstrates .

The simple audience research starts by searching for mentions of your brand and products. You can then look at the inbuilt details about these people. All mentions are marked up with gender, profession, location and interests when they are crawled, so there is no extra work for you to do.

Social intelligence is useful for advertising research

With a little manual work, more detailed insights can be surfaced. One method is to build a panel of users who have mentioned your brand or industry (perhaps more than once in a set period, so the group more accurately represents repeat customers rather than one-offs).

Depending on the size of your search results, you can take a sample or use the whole data set, and read through each mention. Brandwatch allows you to assign unlimited tags to each mention, meaning you can tag emotional responses, mentions that include you and a competitor, author types (say for example if the buyer and user are different for your product).

Once you have tagged the mentions you can start to analyze further and cross the different categories and tags to unearth more detail about your audience.

Conducting post-campaign advertising research

Campaign analysis is a simple task for a social intelligence platform and by combining it with other data you can build up an accurate picture of the response to your campaign.

If you have set up UTM codes your web analytics will be able to tell you how traffic came to your site, and if it was as a result of your campaign.

Email automation software will tell you open rates and click-thru rates. You can benchmark this against previous efforts or look at an industry study.

Social intelligence can help to understand some solid campaign metrics and provide a deeper understanding of the effect the campaign had. You can take some of your advertising research from the earlier stage and look at what has changed in response to the campaign. You can also use it to write a social media report , describing the response to the campaign on social.

Volume of mentions

A simple metric that will give you an indication of whether your campaign has increased brand awareness and conversation around the brand.

Our analysis shows that up to 96% of brand conversations happened outside owned channels, or with mentions that don’t tag the brand, meaning a social intelligence is the only way to pick up all the conversation around your campaign.

Share of voice

While you might see an increase in your number of mentions across the web, you want to benchmark this against your competitors to see how you have increased your share of voice in comparison to them. You can also break share of voice down further, to see who is winning a particular segment.

Reach is the potential number of people that those mentions will be seen by. It takes into account the number of followers of each author who mentions you. If your campaign included a celebrity or influencer, they are likely to generate much higher reach.

How many people actually took an action when seeing your campaign? This can give you an indication of the number of people that actively engaged with the campaign. These people would be more likely to recall it even if they didn’t go on to click through to your site.

News coverage

Part of your campaign analysis will be to understand how many media mentions you earned and categorize them into different tiered publications.

Social intelligence will make sure you don’t miss any mentions, and also make it easy to categorize the publications. Mentions are automatically categorized by site type. This allows you to read through the news mentions and report on the top publications that have covered your campaign.

Purchase intent

You can create complex Boolean queries in a social intelligence tool like Brandwatch, meaning you can measure if purchase intent language has increased .

Monitoring for increases in this type of language can again give you an indication of the number of people who have seen the campaign and intend to take an action but have not done so yet.

Purchase intent query for advertising research

Sentiment and emotional response

You can easily monitor for positive or negative responses to your campaign as a good social intelligence tool will have sentiment analysis built in.

This can give you an overview of public perception, and you can categorize mentions to understand how sentiment changes in relation to the brand, products, or campaign itself.

As mentioned earlier, mentions can be manually tagged to understand the emotional response to the campaign.

Brand associations

You can discover the qualities people associate with your brand or product by creating rules that segment mentions of your brand that feature adjectives to discover brand associations . Monitoring these over time can reveal changing attitudes and associations that your campaign has influenced.

Conducting research before your campaign and measuring the impact of your advertising is the best method for ensuring success. Understanding who you are marketing to will help design a campaign that is likely to connect with those people and their needs. Measuring and refining your marketing is the fine tuning that will make your efforts really shine.

Content Writer

Share this post

Brandwatch bulletin.

Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the world’s pulse.

New: Consumer Research

Harness the power of digital consumer intelligence.

Consumer Research gives you access to deep consumer insights from 100 million online sources and over 1.4 trillion posts.

More in marketing

20 social media holidays to celebrate this may.

By Yasmin Pierre Apr 10

The Ultimate Guide to Competitor Analysis

By Ksenia Newton Apr 5

How to Market Your Sustainability as a Brand in 2024

By Emily Smith Mar 18

The Swift Effect: What Brands Can Learn from Taylor Swift

By Emily Smith Feb 29

We value your privacy

We use cookies to improve your experience and give you personalized content. Do you agree to our cookie policy?

By using our site you agree to our use of cookies — I Agree

Falcon.io is now part of Brandwatch. You're in the right place!

Existing customer? Log in to access your existing Falcon products and data via the login menu on the top right of the page. New customer? You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence. You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution. Want to access your Paladin account? Use the login menu at the top right corner.

Advertising Research Paper Topics

Advertisement Campaign Management
Advertising as Persuasion
Advertising Effectiveness
Advertising Ethics
Advertising Frequency and Timing
Advertising Strategies
Cross-Cultural Advertising
Direct-to-Consumer Advertising
Emotions in Advertising
Endorsement in Advertising
Measurement of Advertising Effectiveness
Segmentation of the Advertising Audience

History of Advertising

Since the dawn of time, sellers have been seeking to attract attention and present their wares in ways that encourage sales. A contemporary classified ad for a second-hand bicycle is substantively the same as an ad for a Roman chariot 2,000 years ago. Media have changed, notably broadcast and digital, and our understanding of how ads work has changed, but advertising itself has changed much less. Advertising has always provided information, used emotional appeals to sell to us, and re minded us. But it used to be less pervasive than it is today because of the limited media and the limited number of goods then available for trading. Advertising agencies have existed since at least the eighteenth century but their formal standing as experts dates from the mid-nineteenth century in developed markets and the late twentieth century in the late developers. The importance of small start-up agencies is as great as it ever was but globalization has also promoted mergers of the larger, more mature, agencies into perhaps half a dozen multinationals. This is significant because with classic packaged goods, or fast-moving consumer goods, advertisers have shifted budgets from advertising to promotions, but the slack has mostly been taken up by new advertisers such as financial services and government. As a share of world GDP, however, advertising appears to have grown ( https://www.warc.com/ ).

Academic Writing, Editing, Proofreading, And Problem Solving Services

Get 10% off with 24start discount code.

Measurement techniques have become more sophisticated partly in response to advertiser demands to see quantified results and partly as advertisers and their agencies have taken a more scientific approach to understanding how advertising works. Content has increased in variety with more entertainment and appeals to emotion but this has largely been driven by the wish to exploit new media. Perceptions of different advertising styles may be seen as evolutionary by those involved but the changes in style also reflect the fashion cycles that are necessary to maintain the appearance of novelty (McDonald & Scott 2007).

The Advertiser’s Perspective

In recent years, the brief from client to agency setting out requirements has been increasingly formalized. The briefing itself is an interactive process as the agency brings its own experience and negotiating skills, typically, to making the goals easier to achieve and the budget bigger. What should emerge from the process is a clear identification of the target market and the changes the advertising should achieve. The brief should not describe the means, i.e., what the ad should contain, but the end, i.e., challenge the agency with what the campaign should achieve.

Ads work in two stages: they change brand equity (what is in consumer heads) and brand equity, at a later date, changes consumer behavior. That may imply that the goals for the ad campaign should be set by changes in brand equity (intermediate) metrics and the budget made available in those terms. In practice few advertisers formalize brand equity measurement in that way. Furthermore, the correlation between intermediate and behavioral metrics can be poor so clients typically prefer the latter, e.g., sales or penetration or profit, where advertising can measurably deliver those goals.

Media neutral planning (MNP; Saunders 2004) as well as → integrated marketing communications (IMC; Schultz 1993) share the idea that communications should be planned from the consumer’s perspective. The target market should ultimately determine the relevant media both in terms of readership and in providing the appropriate context for the copy. Thus, media considerations are less driven by reach (how many people see it), frequency, or the cost per 1,000 readers (or viewers) than the relevance of the media and whether, in that context, the message is likely to work.

This leads to the question of how the ads might be expected to work. For a new product or brand, the primary aim is, typically, achieving awareness. Thereafter, advertising works mostly through two approaches, broadly classified as either active or central processing, involving argument and logic, or passive peripheral processing, which relies on cues.

Pre-testing is a contentious topic. Predictiveness is dubious and ads are rarely pre-tested against the particular goals for the campaign. Post-campaign assessment, on the other hand, is not contentious in principle although there are various competing approaches. Post-campaign assessment usually takes the form of ‘tracking,’ i.e., the key brand equity metrics are consistently monitored over time, for example, on a monthly basis (for a summary see White 2005).

The Consumer’s Perspective

From as early as the first half of the nineteenth century, there has been public ambivalence toward advertising. It is seen as manipulative, intrusive, and seeking to persuade us to buy what we do not need (such as lottery tickets) or to buy what is bad for us (such as alcohol, tobacco, or fatty foods). Because brand leaders are typically more expensive than their private label equivalents, some argue that advertising causes us to pay more than we should.

On the other hand, advertising pays for the media we enjoy such as television, newspapers, and the Internet. Quite often we enjoy the ads themselves which enter into general parlance such as ‘It does what it says on the tin’.

Finally, we should note that the consumer’s attitude towards advertising is driven by television advertising rather than all media (Jin & Lutz 2013).

The Social Perspective

Opponents of advertising claim that it commercializes culture, undermines values, and leads to less happiness as society is reminded of what it cannot afford. Supporters argue that advertising merely mirrors society as it is. They see it as a necessary part of a healthy market and contend that it has contributed to the growth of GDP and widespread prosperity (O’Guinn & Faber 1991).

Advertising in itself is neither good nor bad, but it can be good or bad in the way it is used. Accordingly, most countries have developed regulation as a means to control ‘bad,’ or potentially harmful, advertising while allowing ‘good’ advertising a reasonably free rein. Regulation, much of it self-regulation, has grown rapidly since the 1960s to meet increasing cultural sensitivities but also to dissuade governments from interfering. Self-regulation is seen as being more flexible and responsive to consumer protection than legal rules, but governmental wish to control the industry has led to ‘co-regulation,’ i.e., government retaining the right to intervene when they deem it necessary.

References:

Alexander, R. S. (ed.) (1965). Marketing definitions. Chicago: American Marketing Organization.
Ambler, T. & Roberts, J. H. (2006). Beware the silver metric: Marketing performance measurement has to be multidimensional. Marketing Science Institute, Report 06–113. Cambridge, MA: Marketing Science Institute.
Jin, H. S. & Lutz, R. J. (2013). The Typicality and Accessibility of Consumer Attitudes Toward Television Advertising: Implications for the Measurement of Attitudes Toward Advertising in General. Journal of Advertising 42(4), 343-357.
McDonald, C. & Scott, J. (2007). Brief history of advertising. In G. J. Tellis & T. Ambler (eds.), The Sage handbook of advertising. Thousand Oaks, CA: Sage.
Nerlove, M. & Arrow, K. (1962). Optimal advertising policy under dynamic conditions. Economica, 29, May, 129–142.
O’Guinn, T. C. & Faber, R. J. (1991). Mass communication theory and research. In H. H. Kassarjian & T. S. Robertson (eds.), Handbook of consumer behavior theory and research. Englewood Cliffs, NJ: Prentice- Hall, pp. 349–400.
Saunders, J. (2004). Communications challenge: A practical guide to media neutral planning. London: Account Planning Group.
Schultz, D. E. (1993). Integrated marketing communications: Maybe definition is in the point of view. Marketing News, January 18, 17.
White, R. (2005). Tracking ads and communications. Admap, 460, 12–15.

Back to Communication Research Paper Topics .

ORDER HIGH QUALITY CUSTOM PAPER

Thesis Helpers

Find the best tips and advice to improve your writing. Or, have a top expert write your paper.

157 Ground Breaking Advertising Dissertation Topics

157 Advertising Dissertation Topics To Inspire You

Do you want top-notch advertising dissertation topics to take your paper to the next level? This expert post contains all you need and more!

Advertisements are messages that persuade customers and drive sales. If you pursue a course in the marketing field, you will be required to write a dissertation at the end of your academic journey. However, writing a perfect paper – including the advertisement dissertation – gives many scholars a hard time. There are many drawbacks to blame for this, poor topic choice being at the helm. Before getting a proper dissertation format and citing all sources accordingly, you need a relevant and exciting heading.

With a lot of bias and numerous preexisting personal opinions about how marketing should be done, it becomes hard to convince your professor and drive the point home with the wrong topic. Luckily, we understand the plight that many students have to bear under such demanding tasks. We have listed 150+ pioneering advertisement dissertation topics to ensure you write an impressive paper hassle-free and deliver on time.

Highly Classified Advertising Dissertation Ideas

Explain how market strategies impact sales channels
Discuss the pros and cons of SMS marketing
Examine how political marketing trends have changed in the last ten years
Look into how sales impact customization
What is the impact of innovation on consumer retention?
Discuss standardization and its impact on global marketing
What is the effect of family orientation on consumer behavior?
Highlight key attributes that buyers analyze before making a purchase
Explain how offline and online marketing strategies can integrate into higher sales

High-End Advertising Dissertation Ideas

Discuss how different health issues like diabetes affect food advertising
Analyze the impact of cause-related marketing campaigns affect consumer purchase decisions
Explore the connection existing between corporate social responsibility and marketing ethics
Explain how spam laws have impact online marketing
What is the effect of a country’s law on marketing and business?
Explain the impact of misleading advertisements on a company’s product sales vs. consumers
Explain why Facebook is the most preferred tool of social media marketing
What is the role of online stores in the traditional marketing mix?
Discuss buyer perception of social media marketing and its effect on brand image
Examine how businesses gather information from social media for marketing
Investigate how social media affects consumer’s buying preference
Explain effective methods companies can use to build relationships with consumers via social media
Discuss the difference in efficacy between tradition and social media marketing
How successful is Instagram as a marketing tool?

College Advertising Topics For Dissertation

What impact do premium pricing strategies have on product sales and consumer decisions?
Elaborate the difference between offline and online promotions
How do international pricing strategies impact brand image
Explain how product packaging affects the buying decision
Analyze the impact of point-of-purchase promotion on product sales
Evaluate the importance of location on customers and product sales
What is the effect of e-commerce and websites on customer behavior?
Assess the efficacy of online marketing tools about product sales
Explain factors that influence online comparison, search and purchase by customers
Discuss how companies can deal with bad reviews and hate speech from customers
Detail the advantages and disadvantages of online marketing
What impact do cultural differences have on supermarkets in the U.S.?

Top-Notch Dissertation Topics On Advertising

Explain how using the same marketing strategies in different markets may lead to business failure.
Examine the effect of religion, belief, and values or businesses in the world
What is the impact of cross-cultural marketing on a business?
Investigate the impact of individualism and collectivism in the purchase of motor vehicles
What is the impact of language on the identity of a brand?
Discuss the importance of protecting consumer privacy and data about direct marketing strategies
How profitable and effective is the use of internet marketing as a direct marketing tool?
Explain how companies can benefit from using artificial intelligence in direct marketing
Analyze the link between the duration of a voice message and the success of telemarketing
What is the difference in customer response between digital and direct marketing?
Assess the implications and effects of direct marketing
Elaborate how customers can protect themselves from deceitful natural marketing techniques
How can companies utilize corporate social responsibility in brand management?
Assess the effectiveness of using online marketing to build equity and brand awareness
Explain the importance of reliability and brand in the Smartphone industry

Creative Advertising Dissertation Topics

Conduct a comparative analysis between brand loyalty and good quality products
What are the impacts and applications of different branding strategies?
A comparative analysis of branding strategies used by Pepsi and Coca Cola
Evaluate the efficacy of building brand equity through celebrity endorsements
Assess the impact of maintaining brand equity through innovation
What is the effect of using technology-driven customer engagement on customer satisfaction?
Evaluate customer satisfaction in the U.S. hospitality and tourism industry
Discuss different ways to maintain customer relations through relationship marketing
What is the link between loyalty schemes and product sales?
What is the impact of loyalty schemes on customer satisfaction?

Captivating Marketing Dissertation Titles

How effective is word-of-mouth as a tool of advertisement?
What is the effect of advertisement on the human mind?
Discuss the effect of advertisement on the child’s mental health
Discuss some of the biggest stereotypes in advertisements
What is the efficacy of short, inexpensive online ads?
What metrics are considered during market research to develop an advertisement?
Elaborate the proportion of the U.S. economy that is devoted to advertising and how it impacts the economy
What are the attributes of a great political advertisement?
Explain some of the censorship practices used to ensure that advertisements are not too risqué
Explain how gender affects how an advertisement is created and delivered
What is the difference between radio and podcast advertisements?
Investigate ways in which advertisers have used feelings of patriotism to inspire customer loyalty and purchase

Mind-Blowing Marketing Dissertation Ideas

Examine the emotional effects of advertising
Discuss the history of sports stars and celebrity endorsements as a mode of marketing
Explain how future ad executives will break new ground in the advertising field
Analyze how the use of online streaming sites will eliminate commercial breaks on T.V. and radio
Assess how the increase in internet access has altered the way people learn about products
Evaluate how the perfect commercial can cause a leader to emerge from a group of similar brands
Examine the history of advertisements highlighting how the modern concept of marketing evolved from humble beginnings

Hot Media Dissertation Topics

What factors do consumers consider before abandoning a brand?
What strategies can product sellers implement to create profitable relationships with their consumers?
Explain how promotions and discounts boost product sales
Evaluate the consumer perceptions and behavior as it relates to tech gadgets
Analyze how companies can use consumer psychology to drive sales
Assess the difference in consumer attitude between online and in-store shopping
What is the effect of adverse publicity on consumer attitude and behavior?
Highlight how consumer knowledge impacts buying decisions and purchase of products
What are the effects of cartoon characters on a child?
What impact do promotions have on a customer’s perception?
Evaluate the role of cultural values in promotional activities

University Advertising Thesis Topics

Analyze why target marketing is vital for the fashion industry
Discuss the effectiveness of consumer loyalty programs in an emerging market
How effective are email marketing strategies?
Explain the impact of the COVID-19 pandemic in the airline industry
Would you please elaborate on the importance of branding as it relates to fast-moving products
What marketing strategy can we use to attract young customers to a new restaurant?
Discuss the impact of body language on consumer buying behavior
Elaborate the effect of display in motor vehicle stores on buyers
Examine public relations is an effective marketing strategy in influencing consumer behavior
How are consumers affected by innovating and technological changes?
Highlight the impact of branding on consumer behavior

Thesis Topics On Advertising Effectiveness

Look into the effectiveness of public relations campaigns in reviving failed brands.
Explain how price adjustment strategies differ in offline and online environments
How effective is mobile marketing in comparison to other methods of advertising
What is the link between timeliness and the efficacy of mobile marketing communications?
Discuss the effectiveness of online consumer tribes
Investigate the efficacy of consumer service chatbots
What are the challenges and advantages of using Smartphone apps to retain and attract new customers
Detail the drawbacks faced by small companies in adopting social media to enhance customer loyalty
Highlight different ways retailers can deal with polygamous behavior among customers
Examine the role of relationship marketing in attracting new customers through social media networks
Explain the effectiveness of newspaper advertisements and explain whether they are still viable
Highlight the significance of the power of suggestion in convincing people of a subtle difference among similar products

Ph.D. Thesis Titles on Advertising

Explain the importance of the marketing mix to non-profit organizations
Examine whether the internet has helped unsought goods to build brand awareness
Investigate the pros and cons of online advertising in international marketing
Would you please explain the difference between non-comparison and comparison advertising and explain its impact on the purchase intentions of customers
Examine how customers react to online brand alliances
Analyze how visual constituency impacts product attitude and site identity
Look into how using web analytics in digital marketing improves brand performance
Explain the role of gender in information processing among consumers of tech gadgets
How can companies utilize big data to understand customer preferences and psychology in general
Highlight the gratifications and uses of consumer online reviewing

Mobile Advertising Dissertation Topics

Analyze the success and diffusion factors involved in mobile marketing
Assess the impact of brand personality on purchase intentions in the context of mobile marketing
Investigate hw marketing managers can push for consumer acceptance of mobile marketing
How can consumer loyalty be improved through customer relationship management in the mobile marketing environment?
Explain how mobile payment services can boost their profits from mobile marketers
Detail how location impacts mobile marketing communication
Can companies build a strong brand image through mobile marketing strategies?
Analyze what customers to for in mobile marketing messages

Shock Advertising Dissertation Topics

Explain how vegans can use social listening to improve their marketing strategy
Break down how different firms incorporate social media marketing in encouraging customers’ purchasing behavior
Examine the impact of brand post popularity on Instagram brand fan pages on social media marketing
Analyze whether customer loyalty applies to consumer behavior in social media networks
Assessing online customer review: Explain whether word-of-mouth is more persuasive compared to traditional word-of-mouth.
Do a comparative analysis of the effectiveness of banner advertisements on different social media platforms.
Elaborate how different social media networks turn users into sales
Examine how advertisements politically evolved from mass brainwashing campaigns
Discuss whether a fallen brand can find new life with a new target market and a different logo
Explain how the female form is transforming advertising strategies in the world
What are the features of good child-targeted advertising?

Is Your Advertising Dissertation Below Average?

There you go! Even with the most exceptional topics at our disposal, putting together a world-class marketing dissertation that will earn high grades is no walk in the park. Any serious student knows when to ask for assistance.

You no longer have to suffer in silence. Numerous reliable online assignment help platforms can help out. When you need an extra hand to churn a custom paper at low prices and a fast rate, this is where to turn. The best sites have professional ENL, British and U.K. writers who will tackle your paper with the utmost expertise and guarantee top-notch performance. Whether you need a dissertation involving health advertising or sex in advertising, reach out to them for exceptional writing services.

Make PhD experience your own

370+ Best Marketing Research Topics & Ideas for Students to Consider

Table of contents

Use our free Readability checker

Ever had that brain-freezing moment where you're staring at a blank page, desperately hunting for that perfect marketing research topic? We've all been there. Welcome to your new cheat-sheet – a collection of unique, compelling, and downright cool marketing research paper topics.

This isn't your standard list. We've gone beyond the beaten track, exploring the wild frontier of marketing, from neuromarketing mysteries to influencer insights. We've broken it down into digestible sections, so you can dive straight into your area of interest or academic level. Go ahead, check out these marketing research topics for papers and dissertations to make your next project shine!

What Are Marketing Research Topics?

In its simplest form, marketing is all about telling a compelling story to your audience. It's how businesses communicate the value of their products or services to customers, intending to promote and sell them. Yet, it's not just about selling. Marketing also involves understanding customer needs, crafting solutions to meet these needs, and building relationships that result in customer loyalty.

Now, when it comes to marketing research topics, you'll find an expansive universe of possibilities, each as diverse as the next. You might explore how to position your product to maximize impact or delve into the powerful online strategies that can make your brand viral. Or, you could examine the psychology behind consumer behavior, understanding what drives people to buy one product over another.

These are just a handful of the abundant marketing topics you can encounter. Now let’s see what branches they are divided into.

Branches of Marketing Topics

Before you choose any marketing research topic idea, let’s figure out the main branches of this field. Here are the buckets they fall into:

Strategic marketing: This is the art of planning with a long-term view. Topics here could cover competitive positioning, market segmentation, or establishing a unique selling proposition.
Digital marketing: This direction is all about reaching customers online. You might explore search engine optimization, email marketing campaigns, or the effectiveness of different digital advertising strategies.
Social media marketing: This branch leverages social platforms to engage customers. Marketing topics here could revolve around the role of influencers, the power of user-generated content, or the impact of social media on brand perception.
Content marketing: This revolves around creating valuable content for customers. Here, you could delve into the importance of storytelling, how to create compelling blog posts, or the effectiveness of video marketing.
Consumer behavior: This branch focuses on understanding what drives consumers. You might examine factors influencing buying decisions, the psychology of consumer choice, or trends in consumer behavior.

How to Choose a Marketing Research Topic?

Choosing the right marketing research paper topic is crucial for a couple of reasons. Firstly, a good topic can keep you motivated throughout your study. It can be the difference between seeing your research as a chore or an adventure. Secondly, a well-chosen topic can contribute to the field, spark discussions, or even influence marketing strategies.

So, what makes a marketing research topic good? Most importantly, it should be an area of interest that excites you and piques your curiosity. Researching something you don't care about won't bring out your best work. Also, make sure the topic is relevant – check if it fits into the current research landscape or challenges existing knowledge. Last but not least, ask yourself if the topic is manageable within the scope of your assignment and resources.

With these criteria in mind, let's see how to select the right marketing research topic. Below are some valuable suggestions from our thesis writing service :

Begin research Get familiar with the field by reading up on the latest publications and material. Note down all ideas for later reference.
Identify your interest area Start by asking yourself what aspect of marketing excites you most. Is it the psychology of consumer behavior, the analytics of digital marketing, or the creative aspects of content marketing?
Examine current trends Stay updated with the latest developments in the marketing field. Read industry reports, blogs, or news to identify hot topics or emerging trends.
Find a gap Look for questions that haven't been sufficiently answered or areas that need more exploration. This could be a unique perspective on an existing topic or an entirely new question.
Consider practicality Make sure your topic is feasible to research. Do you have access to the necessary resources, data, or tools?

Remember, choosing the right topic is a journey, one that requires time, exploration, and sometimes, a bit of trial and error. Don't rush it, savor the process, and you'll end up with a great topic. But in case you are stuck, we developed a list of potential research topics in marketing – all worth attention.

List of Marketing Research Topics & Ideas

We've collated a captivating list of marketing research paper topics, perfect for igniting your curiosity and sure to impress your professors. Remember to align your chosen topic with your course requirements to ensure it's the perfect fit. Let's dive in!

Engaging Gen Z through social media marketing.
Challenges and opportunities in influencer marketing.
Ethical boundaries in digital advertising.
Rise of voice search: Impact on SEO.
Sustainable marketing: Beyond a trend?
Navigating cultural differences in international marketing.
AI and personalization in digital marketing.
Consumer behavior in online vs. offline shopping.
Impact of viral marketing on brand awareness.
Neuromarketing: Exploring the consumer's mind.
The role of AR and VR in enhancing consumer experience.
Branding in the age of social movements.
Efficacy of content marketing in B2B sectors.
Emotional marketing: Manipulation or genuine connection?
Privacy concerns in data-driven marketing.

Good Marketing Research Topics

Eager to dive deeper into the world of marketing? Here are more fresh and exciting marketing project topics. Each is poised to offer intriguing insights and comes with plenty of data to fuel your arguments. Get ready to explore!

Measuring the impact of customer reviews on sales.
Gamification as a marketing strategy: Pros and cons.
How color psychology influences branding?
Experiential marketing: A new customer engagement strategy.
How does social responsibility improve brand image?
Celebrity endorsements: Effective or outdated?
Ethical implications of neuromarketing.
Green marketing: Just a trend or a sustainable strategy?
Impact of humorous advertising on brand recall.
Local SEO strategies for small businesses.
How storytelling boosts content marketing success?
Role of AI in predicting consumer behavior.
Effects of scarcity tactics in e-commerce.
Mobile marketing trends shaping the future.
Impact of data privacy regulations on digital marketing.

Interesting Marketing Research Topics

Looking for a theme to add a dash of intrigue to your research? Explore this list of market research topics guaranteed to spark curiosity and foster insightful discussions.

Using virtual reality for product demonstrations.
Impact of emotional appeals in advertising.
How does nostalgia influence consumer choices?
Role of chatbots in improving customer service.
Leveraging user-generated content for brand promotion.
Social media's role in crisis management.
Role of big data in personalized advertising.
Is there a backlash against intrusive online ads?
Psychology behind successful loyalty programs.
Impact of culture on global advertising strategies.
Influencers vs. celebrity endorsements: Which is more effective?
Ethical implications of predictive analytics in targeting consumers.
Effectiveness of cause marketing in boosting sales.
Role of augmented reality in enhancing shopping experiences.
Strategies for improving online customer engagement.

Best Marketing Research Topics

What sets outstanding marketing research projects apart? They should be relevant, intriguing, and offer new insights. With that in mind, we've compiled the best research topics in marketing that tick all these boxes. Ready to make your research truly outstanding? Dive in!

Influence of virtual reality on consumer experiences.
Power of storytelling in brand building.
How does sustainability shape consumer choices?
Impact of memes on online brand promotion.
Role of blockchain in ensuring ad transparency.
Emotional intelligence in customer service: Is it crucial?
Does user-generated content boost trust in brands?
Social media's impact on body image: A concern for advertisers?
Role of data analytics in shaping promotional strategies.
Ethics in advertising: How far can shock tactics go?
Evolving consumer expectations in the era of personalization .
What drives the success of viral ads?
How does color influence brand recognition ?
Impact of artificial intelligence on consumer data collection.
Strategies to counter negative publicity on social media.

New Research Topics in Marketing

As an ever-evolving field, marketing constantly introduces new areas to investigate. It's vital to keep abreast of the latest trends to discover untapped research topics. To help you stay ahead of the curve, here are brand new marketing research topic ideas, each one reflecting innovations in the field.

Role of voice assistants in shaping buyer behavior.
Exploring the ethics of using AI in advertising.
Omnichannel retailing: A shift in consumer shopping experience?
Role of podcasts in influencing consumer behavior.
How does virtual reality reshape shopping experiences?
Personalization vs. privacy: A growing concern in digital advertising?
Use of drone technology for product delivery.
Impact of artificial intelligence on customer segmentation.
Role of WhatsApp chatbots in e-commerce: Do they enhance customer satisfaction?
How does mobile payment influence consumer buying behavior?
Influencer marketing in the age of fake followers.
The rise of shoppable posts in social media.
Exploring the potential of augmented reality in product visualization.
How do data breaches affect brand trust?
Impact of social media algorithms on content visibility.

Controversial Topics in Marketing

Struggling to come up with an interesting research topic on marketing? Consider exploring controversial marketing ideas. These themes can help you to spark heated debates and draw attention from your tutor. Below are a few fantastic controversial marketing topics to write about.

And don't forget, you can pick a topic and entrust it to a professional essay writer online . Our experts can conduct thorough research and deliver top-quality work, no matter how complex the subject. Take your pick and let our professionals do the heavy lifting for you!

Has the rise of ad-blockers signified failure in digital advertising?
Deceptive marketing tactics: Where is the line drawn?
Does native advertising compromise journalistic integrity?
Ethical dilemmas of data mining in personalized marketing.
Use of sexual imagery in advertising: Effective or exploitative?
Neuromarketing: Intriguing science or manipulative strategy?
Are shock tactics in advertising crossing the line?
Role of consumerism in environmental degradation.
Negative impacts of beauty standards perpetuated by ads.
Is manipulation an inherent part of marketing?
Stereotypes in advertising : Harmless categorizing or dangerous bias?
Social media marketing to children: Ethical or exploitative?
Are privacy concerns leading to a decline in personalized advertising?
Does influencer marketing promote unrealistic lifestyle expectations?
Is greenwashing a consequence of sustainability trends in marketing?

Marketing Topics & Ideas for Students

Are you searching for marketing topic ideas tailored to your academic level? You're in the right place! In the following sections, you'll discover multiple marketing essay topics and research ideas organized according to various levels of study. Scroll down, find your academic level, and start exploring!

Marketing Research Topics for College Students

College is a time for exploration and growth, and what better way to study this niche than with some thought-provoking marketing research ideas for college students? Take a look at these titles suitable for a college-level understanding, yet engaging enough to fuel your curiosity.

Subliminal advertising : Myth or reality?
Impact of music in retail environments on consumer behavior.
The role of humor in successful ad campaigns.
Exploring the 'Fear of Missing Out' (FOMO) effect in event marketing.
Push vs. pull marketing strategies : Which works better?
Marketing campaigns that changed public opinion.
Celebrity scandals: A death knell for brand image?
Influence of packaging design on purchase decisions.
The role of color psychology in food marketing.
Impact of customer relationship management (CRM) on customer loyalty.
Are loyalty programs effective in retaining customers?
The role of social proof in online sales.
How cultural factors influence buying decisions.
Word-of-mouth marketing in the digital age.
The effect of customer service quality on brand loyalty.

Marketing Research Topics for University Students

As a university student, you're expected to tackle more complex tasks. So, we've curated a list of advanced marketing research ideas, perfect for a university level understanding.

How globalization shapes brand strategies.
Is corporate social responsibility just a trend or a necessity?
The influence of economic downturns on consumer behavior.
Emotional connections: Are they key in fostering customer loyalty?
Understanding the ' Halo Effect ' in brand perceptions.
Lessons learned from cross-cultural promotional blunders.
Exploring the psychology behind pricing strategies.
The role of neurolinguistic programming in persuasive messaging.
How sensory experiences enhance customer interactions.
Nudging consumer behavior: Is it ethical?
The impact of data analytics on strategic decision-making.
Unraveling the gender stereotypes present in commercials.
Assessing the effectiveness of ambush promotional strategies.
How does ethical branding improve a company's image?
Tracing the evolution and impact of guerrilla promotional strategies.

Marketing Research Topics by Category

As promised, we've meticulously organized an array of marketing topics for a research paper into specific categories for your convenience. Whether you're interested in digital marketing, consumer behavior, or any other subfield, just scroll down. Below, you'll find our comprehensive collection, each with a selection of field-specific marketing research paper ideas.

Digital Marketing Research Topics

Digital marketing revolves around promoting and selling products or services using digital platforms. As this domain continues to grow, it opens up a multitude of unique research avenues. Let's uncover some digital marketing topics to discuss:

Role of artificial intelligence in customer segmentation.
Does video content really boost online engagement?
Potential of augmented reality for product visualization .
Understanding consumer trust in online reviews.
Effectiveness of mobile apps in customer retention.
Future of email promotion in social media era.
Role of SEO in driving organic traffic.
Impact of page loading speed on bounce rates.
Online sales: Does free shipping enhance conversion rates?
Influencer collaboration vs paid advertising : What offers better ROI?
Impact of personalization on e-commerce conversion rates.
Importance of responsive design in user experience.
Is social proof essential for online sales conversion?
Podcasts as a promotional tool: How effective are they?
Evolution of privacy laws and its impact on online data collection.

Strategic Marketing Research Problems Topics

Global brand strategies with setting goals, deciding on actions to achieve these goals, and mobilizing resources to execute the actions. It requires a thorough understanding of market trends, competitive landscapes, and consumer behavior. Take a glance at these topics in marketing that explore various problems and challenges in this subfield:

Impact of poor internal communication on marketing strategy.
Aligning brand identity with customer perceptions.
Challenges in establishing a global brand strategy .
Role of competitive intelligence in shaping business strategy.
Impact of poor customer service on brand loyalty.
Mergers and acquisitions.
Role of organizational culture in strategy implementation.
Navigating the risks of product diversification.
Coping with increased price competition in saturated markets .
Impact of supply chain disruptions on product availability.
Overcoming barriers in implementing green business practices.
Strategies for maintaining brand relevance in fast-paced markets.
How does a changing regulatory environment impact strategy formulation?
Importance of innovation in maintaining a competitive edge.
Balancing profit margins and customer satisfaction in pricing strategy.

Social Media Marketing Research Paper Topics

It’s hard to imagine our life without social media. It has revolutionized the way we communicate and interact with one another. In this regard, there are a bunch of research topics on marketing for students who need to write a social media essay or paper.

The rise of TikTok: Understanding its business appeal.
How does Instagram's 'Shop Now' feature affect consumer behavior?
The role of LinkedIn in B2B lead generation.
Assessing the influence of Twitter's character limit on message effectiveness.
Exploring Facebook's 'Reactions' and their impact on brand engagement.
Potential of Pinterest for visual brand storytelling.
Snapchat's 'Story' feature: A boon for experiential branding?
The impact of YouTube influencers on purchase decisions.
Understanding the role of social listening in reputation management.
Virality on social platforms: A calculated strategy or pure luck?
Live streams as a tool for real-time audience engagement.
The ethics of social media data mining.
User-generated content: An untapped branding tool?
Role of social platforms in crisis communication.
Analyzing the popularity of unboxing videos on social media.

>> More ideas: Social Media Research Paper Topics

Content Marketing Research Topic Ideas

Content marketing is all about creating, publishing, and distributing content for a targeted audience. It's about storytelling, providing valuable information, and building relationships with customers. Here are some fascinating content marketing topics for research:

Evaluating the impact of blog posts on SEO.
Long-form vs short-form content: What's more engaging?
Infographics: A tool for simplifying complex information.
Podcasts: A rising star in information dissemination?
Understanding the role of eBooks in lead generation.
Is interactive content the future of customer engagement?
Webinars: Are they still relevant in the age of short videos?
White papers: Their influence on decision-making in B2B.
How does user-generated content shape brand perception?
The rise and role of meme culture in content strategy.
Storytelling in branding: Fad or fundamental?
Exploring the trend of episodic content in audience retention.
Role of content curation in demonstrating industry thought leadership.
Using case studies as social proof in conversion strategy.
The impact of voice search on content creation.

Marketing Research Topics in Consumer Behavior

Consumer behavior explores how individuals, groups, and organizations select, use, and dispose of goods, services, or ideas. It seeks to understand the decision-making processes and what influences them. Consider these topics of marketing and consumer behavior:

Environmental concerns and their role in purchase decisions.
Family influence on children's brand preferences.
Celebrity endorsements and their impact on consumer trust.
Psychological triggers and implications of impulse buying.
Loyalty programs and their influence on repeat purchases .
Brand image and its effect on product evaluation.
Role nostalgia plays in purchase decisions.
Psychology behind buying 'limited edition' items.
Color and its impact on consumer perceptions and behaviors.
Music's influence on shopper mood and behavior in stores.
'Made locally' label's effect on consumer choice.
Fear of missing out (FOMO) in online buying.
Customer reviews and their impact on online shopping behavior.
Social media's influence on body image and related product choices.
Paradox of choice: More selection leading to less satisfaction?

B2B Marketing Project Topics

Business-to-business (B2B) marketing focuses on selling products or services to other organizations. This subfield offers a range of topics related to marketing research. Take a look at some of our suggestions:

Impact of digital transformation on business sales.
LinkedIn's role in lead generation for businesses.
Efficacy of email marketing in business transactions.
Chatbots: Enhancing customer service in business marketing?
Necessity of personalization in business marketing.
Influence of webinars in generating leads for businesses.
Understanding influencer marketing in a business context.
Ethical issues in data collection for business marketing.
A deep-dive into account-based marketing strategies .
Role of predictive analytics in business marketing.
Marketing strategies designed for small businesses.
Overcoming challenges in business branding.
Efficacy of content marketing in a business context.
Implications of GDPR on business marketing.
Emerging trends in business marketing.

>> View more: Business Topics to Write About

International Marketing Research Topics

International marketing focuses on understanding and responding to global opportunities. It requires a more extensive research approach with an eye towards cultural, political, and economic developments outside the home country. Explore these international market research ideas for papers:

Cultural nuances and their impact on advertising strategies.
Cross-border e-commerce: Growth and challenges.
Exploring the role of localization in global branding.
Understanding tariff wars and their impact on marketing strategies.
Influence of political climate on international marketing decisions.
International public relations: A comparative study.
Social media and its role in global product launches.
A study of emerging markets and their attractiveness for marketers.
International consumer behavior: Similarities and differences.
Localization vs. standardization in global marketing.
Case study: Successful global rebranding campaigns.
Impact of Brexit on European marketing strategies.
Green marketing practices across the globe.
International market segmentation and targeting strategies.
International marketing ethics: A cross-cultural analysis.

Real Estate Marketing Research Topics

Real estate marketing involves understanding and responding to the needs of potential buyers, sellers, and investors in the property market. Go through these project topics in marketing related to real estate research:

Marketing luxury apartments: Challenges and solutions.
Selling residential properties in a buyer's market.
How social media influences property buying decisions.
Effectively marketing rental properties in competitive markets.
Marketing strategies for eco-friendly homes.
Role staging plays in promoting properties.
Drones: The new trend in real estate showcasing.
Advertising strategies in rapidly urbanizing areas.
Promoting properties through influencer partnerships.
Customer reviews' impact on online property listings.
Neighborhood branding's influence on real estate sales.
Online vs offline property promotion: A comparative study.
Comparing marketing strategies: Luxury versus budget properties.
Marketing properties during economic downturns.
Digital marketing best practices for property agents.

Marketing Research Paper Topics in Distribution

The world of distribution is multi-layered and complex, intertwined with other key areas like logistics, supply chain management, and marketing. It's about ensuring products get into the hands of customers efficiently. Investigate this exciting area with these research topics in marketing field.

Impact on sales: Direct vs indirect distribution methods.
Influencing factors in selecting distribution channels.
E-commerce's revolutionizing role in product distribution.
Case study: Successful distribution strategies in retail.
Drones and future delivery systems: A feasibility study.
Role big data plays in optimizing distribution channels.
How sustainable practices influence distribution strategies.
Importance customer convenience plays in distribution planning.
Overcoming distribution challenges in rural areas.
Examining the relationship: Distribution strategies and market share.
AI's role in streamlining distribution processes.
Omnichannel distribution: A necessity or a luxury?
Importance distribution planning plays in new product launches.
Distribution's role in creating a competitive advantage.
Changes in distribution strategies due to the pandemic.

Neuromarketing Research Topics

Neuromarketing focuses on how psychological, cognitive, and emotional processes affect consumer behavior. It combines neuroscience with traditional marketing research for a deeper understanding of decision-making processes. Here are some interesting neuromarketing topics:

Influence of colors on consumer decision making.
How product placement impacts buying behavior.
Emotional triggers in advertising: An analysis.
Consumer responses to sensory branding .
Impacting purchase decisions with visual illusions.
Role of auditory cues in product preference.
Influence of olfactory cues on consumer behavior.
Celebrity endorsements and neural responses.
Comparing digital vs. physical shopping experiences: A neuromarketing perspective.
Effects of negative emotion on impulse buying .
Role neurolinguistics plays in shaping consumer opinions.
Neuromarketing strategies for personalized advertising.
Video vs. image ads: A comparative neuromarketing study.
Assessing effectiveness of humor in ads: A neuroscientific approach.
How storytelling in marketing sways the consumer's brain.

>> View more: Psychology Paper Topics

Influencer Marketing Topics for Research

Influencer marketing blends social media and advertising. It's an evolving field, ripe for research. We invite you to check these compelling research paper topics about marketing and influencers:

Measuring return on investment in influencer marketing.
How micro-influencers impact small business growth.
Authenticity versus promotion: Striking a balance.
Ethics in influencer marketing: A critical review.
Power social media influencers hold over consumer behavior.
Video blogging and brand visibility.
Effect of influencer-led contests on audience engagement.
Does influencer reputation affect brand perception?
Celebrity versus non-celebrity influencers: Who wins?
Impact of influencer gender on audience engagement.
Fashion influencers and their role in brand awareness.
Fitness influencers: Inspiring or creating pressure?
Role influencers play in promoting sustainable products.
Influencers and crisis management: A case study approach.
Influencer partnerships: Temporary boost or long-term gain?

Ethical Marketing Research Paper Topics

Ethical marketing revolves around the principles of honesty, fairness, and responsibility in advertising practices. With an increasing emphasis on business ethics, research in this area can yield insightful findings. Consider these awesome research paper topics related to marketing and ethics:

Honesty in advertising: A lost art?
Exploring fairness in competitive marketing practices.
Corporate social responsibility: Marketing strategy or ethical obligation?
Greenwashing: Misleading environmental claims in advertising.
Privacy and data collection: An ethical debate.
Ethical implications in children's advertising.
Body positivity and marketing: Strides and stumbles.
Cultural sensitivity in international marketing campaigns .
Animal rights and marketing: Exploring ethical considerations.
Influence of ethical claims on consumer perception.
False advertising: Consequences and solutions.
Ethical dimensions in influencer partnerships.
Human rights issues in marketing.
Health claims in food advertising: Fact or fiction?
Role of ethics in pharmaceutical marketing.

Integrated Marketing Communication Research Topics

Integrated Marketing Communication (IMC) blends different promotional tools to deliver clear, consistent, and compelling messages. IMC is crucial for brands to create unified customer experiences. Here are original, attention-grabbing integrated marketing communication topics for research :

Role of social media in IMC strategy.
IMC impact on customer loyalty.
Public relations in an IMC context.
Online-offline IMC strategies: A comparative study.
Influencer endorsements in IMC: Effectiveness assessment.
IMC in non-profit organizations: An exploratory study.
Impact of IMC on brand equity.
Event sponsorship in IMC plans.
IMC strategy for launching new products.
Role of IMC in crisis management.
Digital transformation and its influence on IMC.
IMC in enhancing customer relationships.
AI and IMC: A synergy exploration.
IMC for sustainable product marketing.
Evaluating IMC success: Metrics and measurement methods.

Marketing Analytics Research Topics

Marketing analytics employs data and metrics to measure the success of marketing initiatives, enabling informed business decisions. Here are groundbreaking topics that offer intriguing insights into marketing analytics:

Social media data: A gold mine for marketers?
Predictive analytics in customer retention strategies.
Quantifying influencer marketing: Metrics that matter.
Role of big data in personalized branding.
Real-time analytics in optimizing marketing campaigns.
Analytics in content marketing: Determining success.
AI-powered marketing analytics: Boon or bane?
Sentiment analysis in brand perception.
Location-based analytics in mobile branding.
Web analytics: Decoding customer online behavior.
Customer segmentation through data analytics.
ROI calculation in digital marketing.
Analyzing customer journey with cross-channel analytics.
Leveraging analytics for email marketing.
Voice search analytics: Future brand promotion tool?

Sport Marketing Topics to Write About

Sport marketing involves promoting teams, games, and related products to fans and broader audiences. It's an exciting field, mixing passion, business, and competition. Explore these sports marketing related topics if you are interested in this field:

Social media's role in popularizing sport events.
Fan engagement in a digital age.
Impact of athlete endorsements on brand perception.
Sustainability initiatives in the sports world.
Leveraging virtual reality for improved fan experiences.
Esports' influence on traditional sports promotion.
Strategy shifts for supporting women's sports leagues.
Analyzing the dynamics of sports sponsorship deals.
Successful merchandising tactics for sports teams.
Team performance and its influence on merchandise sales.
Sports events as a tool for promoting tourism.
Accessibility in sports venues: Implications for fan inclusion.
Personal branding strategies for athletes.
Controversy's role in athlete endorsements.
Mobile trends shaping the sports industry.

Extra Marketing Research Paper Topics

Couldn't find a fitting topic in marketing? Don’t worry! We added some more ideas to choose from. Below are some additional topics you might like. Let’s continue your research on marketing topics together.

Marketing Presentation Topics

Presentations on marketing concepts can illuminate the strategies behind successful advertising campaigns, brand positioning, and customer engagement. These unique and original topics will provide an interesting spin on conventional marketing subjects:

Humanizing artificial intelligence in customer relations.
Role of silent films in modern advertising.
Using quantum computing to optimize marketing efforts.
Neural networks in predicting consumer behavior.
Astral marketing: Leveraging astrology in branding.
Biophilic elements in retail space design.
Gamification in non-gaming brand experiences.
Marketing possibilities in metaverse.
Cybersecurity's influence on digital consumer trust.
Marketing potential of brain-computer interfaces.
Implementing circular economy principles in product promotion.
Micro-moments: Capitalizing on instant decision making.
Haptic technology's potential in experiential marketing.
Role of digital twins in customer profiling.
Impact of space tourism on brand partnerships.

Marketing Thesis Topics

Are you about to write a thesis or dissertation? Consider these pro-level marketing topics for thesis and dissertations:

Emotional algorithms: Predicting consumer behavior through AI.
Phygital retail : Blending physical and digital shopping experiences.
Impact of blockchain technology on consumer trust in digital marketing.
Sensory branding in virtual reality environments.
Leveraging neuromorphic engineering for personalized marketing.
Ethical implications of using deepfake technology in advertising.
Quantum computing's potential impact on big data analytics.
The role of immersive technology in shaping luxury brand experiences.
Micro-personalization: Exploring marketing's hyper-customized future.
Bio-adaptive marketing: The next frontier in personalization?
Implications of facial recognition technology on privacy and marketing ethics.
Exploring the marketing potential of Internet of Behaviors (IoB) .
Edge computing's influence on real-time marketing strategies.
Use of augmented intelligence in predicting consumer life cycle.
Leveraging satellite technology for geolocation-based marketing.

Bottom Line on Marketing Topics for Research Papers

The marketing research paper topics and ideas attached above provide a great starting point for your project. But don't be afraid to address other angles related to the subject. Whatever you choose to study, make sure you draw clear connections between your sources and your argument. And if you need any help with writing or research, remember to contact our professional academic assistants.

Don't let the stress of academic papers overwhelm you. Trust our team of seasoned experts to craft a meticulously researched and structured paper for you. Buy a college paper from our professionals to achieve TOP results with ease!

Joe Eckel is an expert on Dissertations writing. He makes sure that each student gets precious insights on composing A-grade academic writing.

Training Outcomes Within Your Budget!

We ensure quality, budget-alignment, and timely delivery by our expert instructors.

Share this Resource

BCS Foundation Certificate in IS Project Management
Introduction to Marketing Training
Marketing Budget Course
BCS International Diploma in Business Analysis
BCS Advanced International Diploma in Business Analysis

Marketing Research is essential for any business that wants to understand its customers, competitors, and market trends. Marketing Research Topics are the specific questions that guide the collection and analysis of data to provide insights and recommendations for various marketing decisions.

These topics cover a wide range of areas, such as product development, pricing, promotion, distribution, customer satisfaction, loyalty, segmentation, branding, and more. In this blog, we will discuss some of the top Marketing Research Topics that can help marketers achieve their goals and gain an edge over their competitors.

Table of Contents

1) Best Marketing Research Topics list

a) Digital Marketing Topics

b) Content Marketing Topics

c) Strategic Marketing Problems

d) Social Media Marketing Research Topics

e) Exceptional Marketing Research Topics

f) Unique Marketing Research Topics

g) Premium Marketing Research Topics

h) Interesting Marketing Research Ideas.

i) Current Marketing Research Topics

j) Impressive Marketing Research Topics

2) Conclusion

Best Marketing Research Topics list

Here, we explore various Marketing Research Topics to uncover insights and strategies for informed decision-making and business success.

1) Digital Marketing Research Topics

Listed below are some of the best Digital Marketing Research topics:

a) Digital Marketing's influence on brand recognition

b) Social Media's function in Digital Marketing

c) Efficiency of digital advertising

d) Mobile technology's influence on Digital Marketing

e) Search engine optimisation's role in Digital Marketing

f) Utilisation of Big Data in Digital Marketing

g) Digital Marketing's impact on customer engagement

h) Content Marketing's position in Digital Marketing

i) Effectiveness of strategies in Digital Marketing

j) Digital Marketing's impact on shopping behaviour

k) Artificial intelligence's role in Digital Marketing

l) Video usage in Digital Marketing

m) Digital Marketing's impact on Sales

n) Influencer Marketing's role in Digital Marketing

o) Email Marketing's effectiveness

p) Digital Marketing's impact on customer loyalty

q) Social Media analytics in Digital Marketing

r) Integration of Voice Search in Digital Marketing

s) Digital Marketing's Effect on Return on Investment (ROI)

t) Automation's Role in Digital Marketing

2) Content Marketing Research Topics

Listed below are the top Content Marketing topics:

a) Building brand identity through Content Marketing

b) The social media landscape in Content Marketing strategies

c) Evaluating the impact of content advertising effectiveness

d) Mobile technology's influence on Content Marketing strategies

e) Search engine optimisation's significance in Content Marketing

f) Harnessing Big Data for informed Content Marketing decisions

g) Customer engagement strategies in Content Marketing

h) The crucial role of Content Marketing in digital strategies

i) Assessing the effectiveness of Content Marketing strategies

j) Content Marketing's influence on consumer shopping patterns

k) Artificial intelligence: A catalyst in Content Marketing innovation

l) Video content strategies for effective Content Marketing

m) Driving sales through strategic Content Marketing

n) Influencer collaboration's impact on Content Marketing success

o) Email marketing: A pillar of effective content distribution

p) Fostering customer loyalty through tailored content experiences

q) Social media analytics for informed Content Marketing insights

r) Integrating voice search into Content Marketing strategies

s) Measuring Content Marketing ROI: A comprehensive analysis

t) The role of automation in optimising Content Marketing effort

Elevate your marketing prowess with our Marketing Research Masterclass for comprehensive training and strategic insights. Join now!

3) Strategic Marketing Research Topics

Here’s a list of Strategic Marketing Research Topics:

a) Strategic Marketing Research's influence on brand positioning

b) The role of market segmentation in Strategic Marketing Research

c) Evaluating the effectiveness of competitive analysis in Strategic Marketing

d) Technological innovations and their impact on strategic Marketing Research

e) Consumer behaviour studies: Informing strategic marketing decision-making

f) Strategic Marketing Research in the era of Big Data analytics

g) Customer journey mapping: A strategic approach in Marketing Research

h) The positioning of brand equity in Strategic Marketing Research

i) Assessing the effectiveness of pricing strategies in Strategic Marketing

j) The impact of environmental scanning on strategic Marketing Research

k) Artificial Intelligence's integration in strategic Marketing Research

l) Utilising surveys and feedback loops in strategic Marketing Research

m) Strategic Marketing Research's influence on market penetration

n) Stakeholder analysis: A key component of strategic Marketing Research

o) Email surveys and their role in strategic Marketing Research

p) Building customer retention strategies through strategic Marketing

q) Social Media monitoring in strategic Marketing Research

r) The integration of Voice of the Customer (VOC) in Strategic Marketing

s) Assessing ROI in strategic Marketing Research initiatives

t) The role of automation in enhancing Strategic Marketing Research.

4) Social Media Marketing Research Topics

Here’s a list of Social Media Marketing Research Topics:

a) Exploring Social Media's impact on brand recognition

b) The role and function of Social Media in Digital Marketing

c) Measuring the effectiveness of Social Media advertising

d) Influence of mobile technology on Social Media Marketing

e) Optimising Social Media presence through SEO strategies

f) Leveraging Big Data for insights into Social Media Marketing

g) Enhancing customer engagement through Social Media Marketing

h) Positioning Content Marketing within Social Media strategies

i) Evaluating the effectiveness of Social Media Marketing strategies

j) Understanding Social Media's influence on consumer shopping behaviour

k) The integration of Artificial Intelligence in Social Media Marketing

l) Utilising video content for effective Social Media Marketing

m) Analysing the impact of Social Media Marketing on sales

n) Role and impact of Influencer Marketing in Social Media

o) Effectiveness of Email Marketing in Social Media context

p) Fostering customer loyalty through Social Media Marketing

q) Utilising Social Media analytics for strategic insights

r) Integrating voice search in Social Media Marketing strategies

s) Measuring Social Media Marketing's Return on Investment (ROI)

t) The role of automation in Social Media Marketing

Optimise your marketing impact with the Marketing Budget Masterclass – Unlock strategic budgeting skills for business success!

5) Exceptional Marketing Research Topics

Given below are Research Topics for Exceptional Marketing:

a) Offshore marketing and evaluating optimal distribution strategies for new companies

b) Marketing distribution channels and potential mistakes to avoid

c) Examination of online shopping in China, discussing its influence and opportunities

d) Explanation of the concept of Artificial Intelligence in marketing

e) Discussion of the components of a competitive marketing strategy

f) Impact assessment of augmented reality on the marketing experience

g) Pricing and positioning strategies for marketing effectiveness

h) Description of the role of Social Media in lead generation

i) Development and execution of investment banking in developing markets

j) Impact analysis of European financial supervision on cross-border financial investment

k) Consumer purchase decision and the influence of e-marketing

l) Customer buying behaviour and the role of sensory marketing

m) Gender influence on business startups

n) Analysis of the significance of leadership and culture in organisational change

o) Case study of Nike, evaluating the role of CSR

p) Analysis of the use of Omni-channel tracking in marketing

q) Comparison of Augmented Reality (AR) and Immerse Technologies in Marketing

r) Comparison of the use of User-Generated Content and Content Mapping in Marketing

s) Application of Progressive Web Apps (PWAs) in marketing

t) Pros and cons of using Predictive Analytics and Browser Push Notifications in marketing

6) Unique Marketing Research Topics

Here’s a list of unique Marketing Research Topics:

a) Analysing the impact of cultural shifts on consumer behaviour

b) Unveiling the power of neuro-marketing in understanding consumer choices

c) The role of augmented reality in enhancing market research

d) Green marketing: sustainability as a critical factor in consumer preferences

e) Cross-cultural marketing: navigating diverse global markets

f) The influence of gamification on market research strategies

g) Ethical considerations in contemporary market research practices

h) Examining the role of blockchain in revolutionising marketing data security

i) VOC analysis: Strategies for effective implementation

j) The impact of virtual events on market research dynamics

k) Harnessing the potential of chatbots in gathering customer insights

l) Understanding the psychology of brand loyalty in changing market landscapes

m) Market research in the age of privacy concerns: navigating regulatory challenges

n) Evaluating the effectiveness of experiential Marketing Research

o) Innovations in mobile market research: adapting to the smartphone era

p) The intersection of market research and artificial intelligence

q) Measuring emotional engagement in Marketing Research

r) The role of predictive analytics in anticipating market trends

7) Premium Marketing Research Topics

Here, we discuss the premium Marketing Research Topics in the contemporary world:

a) Crafting an exclusive brand experience: Beyond digital channels

b) Strategic utilisation of luxury influencers in marketing

c) Innovative approaches to premium Content Marketing

d) Augmented reality in premium branding strategies

e) Customised user journeys: Personalisation in Premium Marketing

f) Blockchain technology in ensuring brand authenticity for premium products

g) Neuro-Marketing: Understanding the premium consumer's mind

h) Exclusive partnerships and collaborations in premium branding

i) Data privacy and security concerns in premium customer relationships

j) Sustainability as a premium brand value: Strategies and challenges

k) The role of experiential marketing in premium product launches

l) Psychological pricing strategies for premium goods

m) Virtual reality experiences for premium brand engagement

n) Ultra-personalisation: Tailoring premium services to individual needs

o) Emerging trends in premium customer retention strategies

p) Cultivating a sense of exclusivity: Membership programs in premium marketing

q) The impact of limited-edition releases on premium brand image

r) Luxury branding in the digital age: balancing tradition and innovation

s) Premium market positioning: Differentiating in a crowded landscape

t) Strategies for niche market penetration in premium sectors

Unlock the full potential of Business Analysis with our BCS International Diploma In Business Analysis . Sign up now!

8) Interesting Marketing Research Ideas

Discussed below are a few interesting Marketing Research ideas:

a) Utilising pillar content for sales growth: An exploration of effective strategies

b) Examining the roles of Mobile Marketing in driving business success

c) The intersection of internet security and its implications for online marketing

d) Determining the optimal social media platform for marketing baby products

e) The role of social media in business survival and growth

f) The importance of competitor analysis in shaping brand marketing strategies

g) Political campaigns as a factor in brand marketing dynamics

h) Assessing the viability of centralised marketing for international brands

i) Exploring brand salience and its impact on in-store branding

j) Social class distinctions and their influence on company service perception

k) Exploring commonly used methods for predicting consumer behaviour

l) Investigating the influence of advertising during economic recession periods

m) Strategies employed in the marketing landscape of the fashion industry

n) In-depth exploration of targeted marketing using paid search engine ads

o) Assessing the impact of television advertisements on consumer moods

9) Relevant Marketing Research Topics

Here’s a list of relevant Marketing Research Topics:

a) Impact of Covid-19 on the marketing initiatives of the organisation

b) Effect of the Covid-19 emergence on business communities

c) Influence of the Covid-19 emergence on marketing operations

d) Examination of the impact of brand promotion and celebrity usage on ROI

e) Analysis of how lockdown situations impact an organisation's PR activities

f) Significance of the marketing mix on organisational performance

g) Discussion on the importance of STP analysis for any business entity

h) Analysis of the impact of Covid-19 and subsequent lockdown on the hospitality sector

i) Effects of Covid-19 and subsequent lockdown on the aviation industry

j) Importance of an environmental audit for formulating effective marketing strategies

k) Impact of Covid-19 and the subsequent lockdown on the service sector

l) Exploration of the impact of Covid-19 and the subsequent lockdown on the sports industry

m) "Just Do It" - one of the most successful environmentally conscious advertising taglines

n) Examination of the successful marketing strategies of Apple, Southwest Airlines, and Budweiser

o) Importance of personalisation in marketing

10) Impressive Marketing Research Topics

Listed below are some of the impressive Marketing Research Topics:

a) Impact of consumers' implicit and explicit knowledge on their purchasing behaviour

b) Implementation of centralised global marketing

c) Integration of IoT, wearables, or smart devices for automated customer service

d) Definition and application of e-CRM in marketing

e) Interconnection between brand awareness and repeat purchases

f) Establishing a company's brand image through Guest Blogging

g) Strategies for managing marketing and company reputation effectively

h) Examination of Corporate Social Responsibility as a marketing tactic

i) Optimal social media approaches to enhance customer engagement

j) Analysis of social media marketing's influence on customer behaviour

k) Relationship dynamics between influencer marketing and lifestyle branding

l) Technologies pivotal in improving customers' online decision-making processes

m) Exploring efficient marketing strategies to mend a damaged reputation

n) Human Resource Management and the motivational factors crucial for future leaders

o) Influence and importance of performance management in large and diverse organisations

Conclusion

Marketing Research Topics vary from how Digital Marketing influences what we buy to whether traditional methods still work. You can also explore Social Media's role, how online ads perform, and the impact of loyalty programs. Other areas include product placement, celebrity endorsements, and how pricing affects what consumers choose. Regardless of the topic, thorough and organised research is crucial for accurate and reliable findings.

Elevate your marketing expertise with our Marketing Courses . Empower your career today!

Frequently Asked Questions

Upcoming digital marketing resources batches & dates.

Fri 24th May 2024

Fri 28th Jun 2024

Fri 12th Jul 2024

Fri 2nd Aug 2024

Fri 6th Sep 2024

Fri 11th Oct 2024

Fri 22nd Nov 2024

Fri 13th Dec 2024

Get A Quote

WHO WILL BE FUNDING THE COURSE?

My employer

By submitting your details you agree to be contacted in order to respond to your enquiry

Business Analysis
Lean Six Sigma Certification

Share this course

Our biggest spring sale.

We cannot process your enquiry without contacting you, please tick to confirm your consent to us for contacting you about your enquiry.

By submitting your details you agree to be contacted in order to respond to your enquiry.

We may not have the course you’re looking for. If you enquire or give us a call on 01344203999 and speak to our training experts, we may still be able to help with your training requirements.

Or select from our popular topics

ITIL® Certification
Scrum Certification
Change Management Certification
Business Analysis Courses
Microsoft Azure Certification
Microsoft Excel Courses
Microsoft Project
Explore more courses

Press esc to close

Fill out your contact details below and our training experts will be in touch.

Fill out your contact details below

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

Back to Course Information

Fill out your contact details below so we can get in touch with you regarding your training requirements.

* WHO WILL BE FUNDING THE COURSE?

Preferred Contact Method

No preference

Back to course information

Fill out your training details below

Fill out your training details below so we have a better idea of what your training requirements are.

HOW MANY DELEGATES NEED TRAINING?

HOW DO YOU WANT THE COURSE DELIVERED?

Online Instructor-led

Online Self-paced

WHEN WOULD YOU LIKE TO TAKE THIS COURSE?

Next 2 - 4 months

WHAT IS YOUR REASON FOR ENQUIRING?

Looking for some information

Looking for a discount

I want to book but have questions

One of our training experts will be in touch shortly to go overy your training requirements.

Your privacy & cookies!

Like many websites we use cookies. We care about your data and experience, so to give you the best possible experience using our site, we store a very limited amount of your data. Continuing to use this site or clicking “Accept & close” means that you agree to our use of cookies. Learn more about our privacy policy and cookie policy cookie policy .

We use cookies that are essential for our site to work. Please visit our cookie policy for more information. To accept all cookies click 'Accept & close'.

Home » Blog » Dissertation » Topics » Marketing » Advertising » Advertising Dissertation Topics List (29 Examples) For Your Research

Advertising Dissertation Topics List (29 Examples) For Your Research

Mark Oct 27, 2019 Jun 5, 2020 Advertising , Marketing No Comments

We offer a wide range of advertising dissertation topics employing both conventional and digital advertising methods. The list of project topics on advertising has been released after a thorough research which you can select for your academic research writing. Our writers can also provide you with quality dissertation writing help on the selected research topics […]

A list Of advertising dissertaton topics

Studying the concept of internet advertising, the specifics, tendencies of development, and its impact on profitability.

Comparison of print versus online advertising considering the impact of youth buying behaviour.

Analysing the fight for customer’s attention: YouTube as a platform for advertising.

The Impact of advertising on the intention of purchasing in social media entertainment – analysis of the effect on brand attitude.

Examining the portrayal of women in advertising and its impact on youngsters.

To study the processes and effects of targeted online advertising among children.

Studying the impact of consumer beliefs on consumer attitude taking in view the social media advertising perspective.

Impact of TV advertising on consumer buying behaviour in developing countries.

Role of Ad blocking on user engagement with the web.

Importance of informative advertising in the pharmaceutical sector.

A systematic analysis of internet advertising on the behaviour of teenagers.

Impact of junk food advertising on obesity in children.

Conducting generational research and advertising to millennials.

Focusing on the worth of advertising context taking evidence from consumer credit marketing field experiment.

To study the impact of consumer multi-homing on advertising markets and media competition.

Evaluation of advertising campaigns on social media networks.

Studying the formalisation impedes employee creativity and organisational innovation.

To analyse the positive and negative effects of advertising taking in view message framing, regulatory focus, and product type.

Analysing consumer attitudes towards unethical advertising.

To find out the impact of digital marketing strategies that appeal, motivate, or annoy the millennials.

To examine the young people’s awareness of the timing and placement of gambling advertising on social media and traditional platforms.

Focusing on comparison of advertising across cultures.

The case of neuromarketing while analysing the impact of music on advertising effectiveness through facial emotions and eye-tracking.

To study the consumer scepticism towards advertising on television media.

Response of bilinguals towards advertisements related to different products.

Exposure to cartoons promoting healthy eating on the children’s food preferences and choices.

A behavioural study on the advertising and marketing practices of multinational corporations.

Digital native advertising considering the practitioner perspectives and research.

Effectiveness of YouTube advertising on consumer purchasing behaviour.

Topic With Mini-Proposal (Paid Service)

Along with a topic, you will also get;

An explanation why we choose this topic.
2-3 research questions.
Key literature resources identification.
Suitable methodology with identification of raw sample size, and data collection method
View a sample of topic consultation service

Get expert dissertation writing help to achieve good grades

Writer consultation before payment to ensure your work is in safe hands.
Free topic if you don't have one
Draft submissions to check the quality of the work as per supervisor's feedback
Free revisions
Complete privacy
Plagiarism Free work
Guaranteed 2:1 (With help of your supervisor's feedback)
2 Instalments plan
Special discounts

OnlineAdvertising →

No results found in working knowledge.

Were any results found in one of the other content buckets on the left?
Try removing some search filters.
Use different search filters.

Mapping research in marketing: trends, influential papers and agenda for future research

Spanish Journal of Marketing - ESIC

ISSN : 2444-9695

Article publication date: 5 December 2023

Issue publication date: 7 March 2024

This study aims to map the conceptual structure and evolution of the recent scientific literature published in marketing journals to identify the areas of interest and potential future research directions.

Design/methodology/approach

The 100 most influential marketing academic papers published between 2018 and 2022 were identified and scrutinized through a bibliometric analysis.

The findings further upheld the critical role of emerging technologies such as Blockchain in marketing and identified artificial intelligence and live streaming as emerging trends, reinforcing the importance of data-driven marketing in the discipline.

Research limitations/implications

The data collection included only the 100 most cited documents between 2018 and 2022, and data were limited only to Scopus database and restrained to the Scopus-indexed marketing journals. Moreover, documents were selected based on the number of citations. Nevertheless, the data set may still provide significant insight into the marketing field.

Practical implications

Influential authors, papers and journals identified in this study will facilitate future literature searches and scientific dissemination in the field. This study makes an essential contribution to the marketing literature by identifying hot topics and suggesting future research themes. Also, the important role of emerging technologies and the shift of marketing toward a more data-driven approach will have significant practical implications for marketers.

Originality/value

To the best of the authors’ knowledge, this is the first comprehensive study offering a general overview of the leading trends and researchers in marketing state-of-the-art research.

Bibliometric analysis
Citation analysis
Research publications
Science mapping
Análisis bibliométrico
Análisis de citas
Publicaciones de investigación
Mapeo científico
市场营销; 文献计量分析; 引文分析; 研究出版物; 科学绘图。

Ramos, R. , Rita, P. and Vong, C. (2024), "Mapping research in marketing: trends, influential papers and agenda for future research", Spanish Journal of Marketing - ESIC , Vol. 28 No. 2, pp. 187-206. https://doi.org/10.1108/SJME-10-2022-0221

Emerald Publishing Limited

Published in Spanish Journal of Marketing - ESIC. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode

1. Introduction

Marketing is vital to all businesses’ survival, long-term growth, development and success ( Czinkota et al. , 2021 ). Generally, the domain of marketing encompasses (1) the identification of marketing opportunities, (2) the creation of competitive advantages, (3) the effective utilization of resources, (4) the communication and delivery of products or services to customers, (5) the creation of value to customers and (6) the satisfaction of customers’ needs profitably ( Simkin, 2000 ).

The evaluation of academic marketing literature has progressively become relevant in recent years ( Das et al. , 2022 ; Hair and Sarstedt, 2021 ). The increasing number of academic publications in marketing varies in different contributions, which made it difficult for scholars to track new trends and find influential manuscripts to advance the body of knowledge. The primary objective of a research publication is to be known and influence others’ work. Nevertheless, the created knowledge is fragmented, and the emergence of new marketing topics is continuously changing the research map of marketing. Moreover, marketing is an applied discipline in that marketing research not only aims to generate scientific knowledge but also to provide insights and knowledge that can be practically used to inform marketing decisions ( Jedidi et al. , 2021 ). In addition, technological advancement has rapidly affected marketing practices and management ( Amado et al. , 2018 ). To address this challenge, this paper aims to map the conceptual structure and the evolution of knowledge to uncover the existing topics, trending areas of interest and future directions.

Despite considerable research efforts in the marketing field, little has been done to review prior research works systematically. Moreover, recent review articles have mainly focused on specific marketing domains or are limited to particular contexts, such as customer experience ( Chauhan et al. , 2022 ), marketing communication ( Domenico et al. , 2021 ), customer engagement ( Chen et al. , 2021 ), consumer behavior ( Oliveira et al. , 2022 ), advertising ( Jebarajakirthy et al. , 2021 ) and product or brand positioning ( Saqib, 2021 ), while context-specific reviews include marketing in emerging markets ( Paul et al. , 2016 ), sustainable marketing ( Lunde, 2018 ), business-to-business marketing ( Pandey et al. , 2020 ), luxury brand marketing ( Arrigo, 2018 ) and tourism marketing ( Han and Bai, 2022 ). The lack of a holistic review of marketing research created a gap in the existing research. Therefore, it is necessary to provide a big picture of the most recent marketing literature. The most recent review work in the same vein was conducted by Morgan et al. (2019) , who evaluated 257 marketing strategy articles published in the six most influential marketing journals during 1999–2017. Nevertheless, given its focus on marketing strategy and limited research sources, it does not provide a comprehensive framework that covers all aspects of the marketing field. To complement the work by Morgan et al. (2019) , this paper conducts a review with a more recent timeframe that focuses on recent trends, patterns and development in the field. The inclusiveness of journals will also enable identifying areas of interest beyond marketing strategy.

What is the knowledge structure of the state-of-the-art most influential academic research in marketing?

What are the current research trends?

What are possible pathways for future research in marketing?

The present work will facilitate the understanding and advancement of theories and knowledge in the field. Also, this paper provides valuable insights into the field’s most relevant and pressing issues and informs where future research efforts should be focused. This will, in turn, improve the practical relevance and usefulness of future research and ensure that research efforts are targeted toward topics that will yield impactful results. Moreover, it offers up-to-date information for marketing researchers.

2. Methodology

This study focuses on characterizing the most influential academic marketing articles published between 2018 and 2022 and discussing the marketing state of the art.

2.1 Search strategy

A search string was applied in the Scopus database to find the most relevant articles for this research ( Ramos et al. , 2019 ). The Scopus database was chosen for the literature review as it is generally considered one of the largest repositories with the most relevant indexed publications and one of the most universally acknowledged bibliographic databases ( Kumar et al. , 2020 ). It is recognized as the most well-organized and of the highest credibility and quality standards, with the most significant global impact and more comprehensive cover ( Muñoz-Leiva et al. , 2015 ; Rojas-Lamorena et al. , 2022 ) and is consistent with previous bibliometric reviews applied in the marketing research setting ( Kumar et al. , 2021 ; Paul and Bhukya, 2021 ). In addition, it follows Donthu et al. (2021) ’s recommendation to select only one database to minimize human errors during analysis. All marketing journals (212) indexed in Scopus were included in the current study. The journal selection takes a rather inclusive approach instead of the sole inclusion of marketing-specific journals, as marketing is a diverse and evolving field not strictly tied to a single-subject field ( Baumgartner and Pieters, 2003 ) but often intersects with other disciplines. For instance, given the rapid advancement of technology and its influence on marketing practices, topics such as information systems or big data are growing in importance and relevance to the marketing literature ( Amado et al. , 2018 ). Accordingly, journals such as the International Journal of Information Management have also contributed significantly to marketing recently ( Veloutsou and Ruiz Mafe, 2020 ). The search was conducted on June 9, 2023.

2.2 Selection process and final data set

The search was conducted in the Scopus database and limited to 2018 to 2022 to obtain state-of-the-art articles. Five years is a reasonable timeframe to capture a discipline’s essence and to conduct a bibliometric analysis ( Borgohain et al. , 2022 ). The collection of articles over five years reflects varied, robust, broad, inclusive and unrelated marketing research interests in the marketing field ( Bettenhausen, 1991 ). The focus on the most recent works permits uncovering the most recent trends without the influence of older topics. Only articles were selected as they represent the most advanced and up-to-date knowledge and are recognized for their academic value ( Rojas-Lamorena et al. , 2022 ). In total, 44,767 articles were collected. To select the most recent influential marketing articles, the top 100 most cited articles were selected. The citation metric acknowledges the impact of the articles ( Donthu et al. , 2021 ) and reflects the impact of scholarly work in subsequent research ( Purkayastha et al. , 2019 ).

In addition, it is recognized as one of the most relevant metrics of academic research ( Dowling, 2014 ). Although assessing the influence of an article based on citation analysis represents a significant limitation because articles may be cited for multiple reasons, citation analysis is considered an objective approach that exhibits less systematic biases for research impact evaluation ( Baumgartner and Pieters, 2003 ). Previous works have used citation metrics for bibliometric analysis. For instance, Law et al. (2009) analyzed the most influential articles published in Tourism journals using citation counts, whereas Brito et al. (2018) identified the areas of interest in football research and listed the articles based on citation frequency. From each article, the following variables were retrieved: authors’ names and keywords, document title, year, source title and citation count. The information was extracted in CSV file format.

2.3 Final data set

The final data set includes 100 articles from 28 journals. The authors’ names were reviewed for normalization purposes as they have different nomenclatures in different articles (e.g. Dwivedi YK vs Dwivedi Y) so that the software understands them as the same.

2.4 Data analysis

The CSV file with the final data set was input for the bibliometric analysis. Data were analyzed using the mapping analysis R-tool bibliometrix ( Aria and Cuccurullo, 2017 ). This package allows different types of analysis, offering an overview of the research field. A bibliometric analysis permits to analyzing the bibliographic material quantitatively, providing an objective and reliable analysis ( Broadus, 1987 ; Sepulcri et al. , 2020 ) and summarizing the existing literature and identifying emerging topics of research ( Hota et al. , 2020 ). The authors’ names and keywords, year of publication, source title and the number of citations were collected from each article. A performance analysis was performed to acknowledge the field’s citation structure, most relevant sources, authors and articles. Then, science mapping analysis through a co-occurrence analysis was performed. The co-occurrence analysis aims to overcome the descriptive nature of the bibliometric analysis, uncovering gaps and research trends ( Palmatier et al. , 2018 ; Quezado et al. , 2022 ). The gaps and research trends led to a future research agenda.

3. Results and discussion

3.1 total citations by year.

As indicated in Table 1 , the 100 articles were cited 41,888 times, an average of 418.88 citations per article. The most contributing years were 2019 and 2020, with 33 published articles yearly. The year with the highest number of citations was 2019, with 14,621 citations, corresponding to 34.90% of the total citations. This record is strongly linked to the work of Snyder (2019) , with 1,872 citations that characterized different types of literature reviews and suggested guidelines on conducting and evaluating business research literature reviews. Due to the increasing number of publications, it is challenging to keep current with state-of-the-art research ( Briner and Denyer, 2012 ). Reviewing the existing research is fundamental for understanding marketing research inconsistencies, gathering and synthesizing previous research and serving as guidance for researchers and practitioners. In addition, literature reviews contribute to identifying potential gaps, suggesting novel research lines and allowing a balanced growth of a research field ( Hulland and Houston, 2020 ).

The year with the highest mean total citations per article and year was 2021 (527.5 and 175.83, respectively). This result is highly associated with Donthu et al. (2021) ’s work, with 1,221 citations, that explained how to develop a bibliometric analysis.

The main difference between a literature review and bibliometric analysis is the focus and the methodological approach. A literature review aims to critically analyze and synthesize existing knowledge under a research topic ( Snyder, 2019 ). In turn, a bibliometric analysis is a specific approach within the field of scientometrics that uses quantitative and statistical methods to analyze the scientific production and articles’ characteristics published in a specific research domain ( Aria and Cuccurullo, 2017 ).

3.2 Most influential articles

Seminal articles in marketing assume an essential role in its development ( Berry and Parasuraman, 1993 ). The number of citations was used to define and measure the impact of the most influential articles. The most cited document (total citation = 1,872) was Snyder’s (2019) work on conducting an overview and suggesting guidelines for conducting a literature review ( Table 2 ). The normalized citation compares an article’s performance to the data set’s average performance ( Bornmann and Marx, 2015 ; Rita and Ramos, 2022 ). Snyder (2019) ’s work has the highest normalized citation index (4.13), revealing its outstanding performance compared with the remaining articles from the data set.

Among the top 10 most cited articles, three are related to PLS-SEM. The partial least squares – structural equation modeling (PLS-SEM) is relevant for marketing as it allows to examine of complex relationships between latent variables and manifest variables, permitting a flexible and less restrictive analysis in terms of statistical assumptions than other modeling techniques, such as confirmatory factor analysis and principal component analysis ( Hair et al. , 2020 ). By using PLS-SEM, marketing researchers can explore complex relationships among variables, test research hypotheses, identify the relative importance of different influencers and assess the validity and reliability of the measured variables ( Sarstedt et al. , 2019 ). It is frequently used in research involving the modeling of theoretical constructs, such as customer satisfaction ( Ramos et al. , 2022 ), brand image ( Kunkel et al. , 2020 ) or perceived quality ( Ariffin et al. , 2021 ) research.

Surprisingly, there are no articles from 2018 in the top 10 most cited articles. However, there are two articles published in 2021. One of the papers published in 2021 is the work of Verhoef et al. (2021) , which explores digital transformation and innovation in business models and suggests a research agenda for future studies. Digital transformation and innovation are highly relevant for marketing as it provokes consumer behavior change ( Lemos et al. , 2022 ). In addition, it allows companies to adapt to consumer behavior changes, seize the opportunities for segmentation and personalization, improve communication and engagement and increase operational efficiency ( Muneeb et al. , 2023 ; Zhang et al. , 2022 ).

3.3 Source impact

Table 3 depicts the top 10 most impactful sources of the 100 most influential marketing articles. The intellectual convergence is exhibited based on common sources and referencing patterns ( Donthu et al. , 2021 ), and identifying journals may facilitate future literature search and scientific dissemination.

Among the 28 journals, the International Journal of Information Management (IJIM) contributed the most papers (26 papers), followed by the Journal of Business Research (JBR) (22 papers) and the Journal of Retailing and Consumer Services (JRCS) (6 papers). These journals are all First Quartile journals based on SCImago Journal Rank (SJR) indicator, with an impact factor of 4.906, 2.895 and 2.543, respectively. The IJIM focuses on contemporary issues in information management ( Elsevier, 2023a ). Information management field of research plays a fundamental role in marketing, providing data and insights that guide marketing strategies, improve segmentation and customization, leverage automation marketing, data-driven decision-making and the performance evaluation of marketing initiatives ( Dwivedi et al. , 2020 ). The JBR aims to publish recent business research dealing with the spectrum of actual business practical settings among different business activities ( Elsevier, 2023b ), while the JRCS focuses on consumer behavior and policy and managerial decisions ( Elsevier, 2023c ). The findings indicate the contribution and importance of IJIM to the marketing field, recognizing the relevance of information management. Surprisingly, leading marketing journals listed in the Financial Times 50 ( Ormans, 2016 ), such as the Journal of Consumer Research , Journal of the Academy of Marketing Science and Journal of Marketing , only produced a small number of relevant articles in our data set. This result suggests that their papers may not be as impactful or influential as those published in other outlets. Nevertheless, the quality of the articles published in these outlets reflects the most original and well-executed research, as they have high submission rates. However, their rate of acceptance is very low.

Among the top 10 most productive journals, JBR is the one with the highest number of citations. This result confirms Table 2 ’s results as it lists six articles that were published in this journal ( Donthu et al. , 2021 ; Hair et al. , 2020 ; Sheth, 2020 ; Sigala, 2020 ; Snyder, 2019 ; Verhoef et al. , 2021 ).

3.4 Contributing authors

Key authors are essential to the field’s structure and growth ( Berry and Parasuraman, 1993 ) and positively influence the most impactful articles ( Rojas-Lamorena et al. , 2022 ). Thus, it is imperative to identify them and acknowledge their impact. Between 2018 and 2022, 100 documents were written by 312 different authors.

Table 4 characterizes the top 10 most productive authors among the most influential marketing research articles over the past five years. The authors’ indices were calculated, including h -index, g -index and m -index. The Hirsh index ( h -index) is the proposal to quantify productivity and the journal’s impact considering the number of papers and citations per publication ( Hirsch, 2005 ). The g -index aims to measure the performance of the journals ( Egghe, 2006 ), considering the citation evolution of the most cited papers over time. Furthermore, the m -index, also called the m -quotient, considers the h -index and the time since the first publication ( n ); hence, m -index = h -index/ n ( Halbach, 2011 ).

Professor Dwivedi YK is the most prolific, with seven published articles indicating more than one paper yearly. Although he is placed second as the most cited author (3,361), he has the highest h - (7), g - (7) and m -index (1.17). Professor Dwivedi’s research focuses on digital innovation and technology consumer adoption and the use of information systems and information technology for operation management and supply chain, focusing on emergent markets. Digital innovation and understanding technology consumer adoption allow companies to engage with consumers efficiently and personally ( Alalwan et al. , 2023 ). In addition, information systems and information technology applied in operation management and supply chain permit a higher efficiency and visibility in commercial activities, aiding companies to optimize processes, reduce costs and improve customer care ( Tasnim et al. , 2023 ). Professor Dwivedi is a Professor at the School of Management, Swansea University, UK ( Swansea, 2023 ). The second most productive author is Hair JF, and Hughes DL, with five articles each. Professor Hair JF is the most cited author in the list of the most productive authors. This record is highly associated with the work “Assessing measurement model quality in PLS-SEM using confirmatory composite analysis” ( Hair et al. , 2020 ), with 1,103 citations. Multiple papers gather authors from the list. For instance, the article “Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy” ( Dwivedi et al. , 2021 ) was co-authored by Professors Dwivedi YK and Hughes DL. This paper has 637 citations and addresses the transformative power that artificial intelligence (AI) may have for the automation and replacement of human tasks, highlighting opportunities, challenges and impacts. AI plays a fundamental role in marketing, permitting advanced personalization, task automation, advanced data analysis, campaign optimization and improved customer experience, leading to personalized experiences and better marketing results ( Duan et al. , 2019 ; Dwivedi et al. , 2021 ).

Fractionalized frequency displays the multiauthored articles. This analysis is relevant to understand how researchers interact with each other ( Rojas-Lamorena et al. , 2022 ). A credit is attributed to each author, depending on the number of co-authors. If a paper has two authors, each receives a half-point. If a paper has three authors, each receives a third of a point, and so on ( Cuccurullo et al. , 2016 ). Professor Hughes DL has the lowest score (0.57) on the five most productive authors list, suggesting a strong relationship with colleagues through co-authorship based on shared interests.

3.5 Co-occurrence analysis

Figure 1 presents the authors’ keywords co-occurrence analysis and reflects the relationship between the keywords and the data set ( Wang et al. , 2012 ). Co-occurrence analysis aims to establish relationships and map the conceptual structure of the most influential marketing academic articles and reveal current research trends ( Eduardsen and Marinova, 2020 ). The thicker the lies among each cluster, the stronger the connection between the keywords. The size of each edge indicates the occurrence frequency. Thematic map displays the top 50 keywords and a minimum of 5 clusters. The thematic map shows six clusters, of which two are with the largest nodes, including AI (brown) and Covid-19 (blue). However, clusters with smaller nodes are bibliometric analysis (red), social media (purple), blockchain (green) and customer engagement (orange).

The brown cluster suggests a topic under AI technology. The cluster’s keywords highlight an interconnection and application of AI, machine learning and cognitive computing in the marketing research field. Deep learning, natural language processing and machine learning make part of a broader spectrum of AI ( Verma et al. , 2021 ). Cognitive computing refers to the capacity of computer systems to mimic human capacity to process information, learn and make decisions ( Duan et al. , 2019 ). These technologies handle big data efficiently, predict consumer behavior and support decision-making in actionable insights, transforming marketing strategies ( Blanco-Moreno et al. , 2023 ; Dwivedi et al. , 2021 ).

The blue cluster reflects the pandemic that affected the globe between 2020 and 2023 ( United Nations, 2023 ). This cluster reveals a close relationship between the Covid-19 pandemic and consumer behavior ( Sheth, 2020 ). The interest in understanding the attitudes and consumers’ decision-making is highly relevant for future pandemics ( Pereira et al. , 2023 ). In addition, the pandemic brought social and industry challenges that deserve academic attention ( Dwivedi et al. , 2020 ; Muneeb et al. , 2023 ). This cluster also addresses overconsumption driven by impulsive behavior promoted by the pandemic ( Islam et al. , 2021 ; Marikyan et al. , 2023 ). This cluster suggests insights on how companies can adequately develop marketing strategies to face the pandemic challenges and effectively respond to health crises.

The red cluster reveals a direct connection between bibliometric analysis and scientific assessment. The bibliometric analysis is applied to reveal research patterns and knowledge structure and access the scientific production impact ( Ramos and Rita, 2023 ). The use of bibliographic coupling, co-occurrence analysis and the Scopus database supplies the data set for the identification of relationships and patterns within the literature ( Donthu et al. , 2021 ), summarizing the existing literature and identifying emerging topics of research ( Hota et al. , 2020 ).

The purple cluster highlights the terms social media and marketing. The keyword social media highlights the role of platforms, such as Instagram or TikTok, for advertising ( Alalwan, 2018 ), understanding the role of influencers ( Lou and Yuan, 2019 ), and for co-creation in brand communities ( Kamboj et al. , 2018 ), influencer marketing. Social media platforms are fundamental for any communication strategy as they connect with the audience, create engagement and awareness and promote products and services ( Lou and Yuan, 2019 ). The strategic use of social media in marketing is fundamental for companies to establish an effective presence and build long-lasting relationships.

The orange cluster suggests a relationship between live streaming and customer engagement ( Wongkitrungrueng and Assarut, 2020 ). This interconnection suggests that live streaming can be an effective channel for developing social commerce, influencing purchase intentions ( Sun et al. , 2019 ). Real-time and direct interaction with customers promote greater involvement and improve customer experience.

The green cluster suggests a focus on applying blockchain technology in information systems. Blockchain is a decentralized and immutable technology for transaction registers studied in the supply chain context ( Min, 2019 ). It has a significant potential to transform data management ( Lemos et al. , 2022 ).

4. Conclusions and future research agenda

This study represents a map of the conceptual structure and evolution of the state-of-the-art scientific literature published in marketing journals to identify the areas of interest and potential future research directions. This review aimed to (1) acknowledge the structure of the state-of-the-art most influential academic marketing research, (2) identify current research trends and (3) suggest future research prospects.

4.1 RQ1: knowledge structure

Regarding RQ1, the most cited article among the top 100 between 2018 and 2022 was the work of Snyder (2019) , with 1,872 citations, followed by the work of Donthu et al. (2021) , with 1,221. The years 2019 and 2020 were those that most contributed to the top 100 most cited, with 33 articles each. Accordingly, these years had the most citations, 14,621 and 13,692, respectively. The IJIM was the source with the highest number of articles published from our data set ( n = 26). However, the JBR, with 22 published articles, was the journal with the highest citations ( n = 12,265). Every journal from the top 10 prolific sources is ranked in Scopus (SJR) as Q1. Professor Dwivedi YK was the most prolific author, with seven articles published, followed by Professors Hair JF and Hughes DL, with five articles each. Although placed second on the most productive authors list, the most cited author was Professor Hair JF, with 3,615 articles.

4.2 RQ2: current research trends

As for RQ2, this bibliometric analysis allowed us to identify current research trends through the co-occurrence analysis. Since a comprehensive future research agenda stimulates researchers to continue their research efforts ( Hulland and Houston, 2020 ), we suggest marketing future research questions to gain a deeper knowledge of current research trends ( Table 5 ).

Although AI has existed for over six decades ( Duan et al. , 2019 ), the development of supercomputers that analyze big data led to the exponential use of this technology. Its application in marketing varies and includes trend and prediction analysis, chatbots and marketing automation. However, particularly for data analysis, multiple research questions are yet to be answered ( Dwivedi et al. , 2021 ). Grounded on the AI (brown) cluster, it would be interesting to uncover different uses of AI to improve big data analysis.

The Covid-19 pandemic disrupted global habits ( Sheth, 2020 ). New habits emerged, changing the industry landscape in multiple dimensions, such as consumer, leisure and work behavior. Although multiple studies were published regarding the topic, much is yet to be uncovered. The effects of this pandemic are yet to be fully acknowledged, demanding future studies to comprehend the permanent changes in society ( Islam et al. , 2021 ). In addition, uncovering the best-implemented industry marketing strategies can be helpful, as it is inevitable that new pandemics occur in the future ( Pereira et al. , 2023 ).

Bibliometric analyses map and summarize existent research, extending the global understanding of a research topic and increasing the quality and success of scholarly work ( Donthu et al. , 2021 ). However, the analysis is mainly descriptive ( Ramos and Rita, 2023 ). Combining bibliometric analysis with other methods may enhance the results, leading to an advancement in using such an approach.

Social media is broadly used for marketing-related activities. Through social media platforms, it is possible to build brand image, generate leads for the company’s website, analyze and monitor data, or be an influencer marketer ( Alalwan, 2018 ; Lou and Yuan, 2019 ). Nevertheless, the implementation of gamification techniques ( Bhutani and Behl, 2023 ; Wanick and Stallwood, 2023 ), privacy concerns ( Saura et al. , 2023 ) and collective decision-making ( Dambanemuya et al. , 2023 ) are issues that deserve the attention of researchers.

Livestreaming captured the attention of digital retailing marketers in recent years and significantly changed social interaction. However, different types of live streaming exist, such as webinars, game streaming, corporate streaming, vlogs or personalized content, and can be used in different industries ( Zhang et al. , 2023 ). Investigating the influence of live streaming on consumer engagement may enhance understanding of its relevance for the industry and improve marketing effectiveness ( Wongkitrungrueng and Assarut, 2020 ).

Blockchain technology allows tracing and enhances transaction transparency, creating authenticity certificates to prevent fraud or loyalty programs to build customers’ loyalty and trust ( Lemos et al. , 2022 ). Despite several studies being conducted to understand the impact of this technology on marketing ( Marthews and Tucker, 2023 ; Tan and Salo, 2023 ), there is much to be learned and questions unanswered.

4.3 RQ3: future research agenda

Based on the comprehensive bibliometric analysis findings, potential directions for future research are presented ( Table 6 ). Topics surrounding data-driven marketing are particularly relevant ( Zhang et al. , 2022 ) due to the data abundance and technological advances, and they have the potential to be further developed. For instance, issues arising from adopting AI to uncover hidden patterns in big data or integrating data from different sectors or industries to understand consumer behavior are yet to be understood. In addition, environmental sustainability is highly relevant due to the increasing customers’ awareness of the topic and its influence on developing marketing strategies ( Jung et al. , 2020 ). However, multiple questions are yet to be answered. In particular, the influence of gamification techniques to promote positive, environmentally sustainable consumer behavior and how emerging technologies influence the customers’ perception of sustainable products. Mass personalization allows consumers to customize product features ( Qin and Lu, 2021 ). This topic is highly relevant to the industry and underexplored in marketing. For instance, how can mass personalization be efficiently implemented in highly productive industries? Or how can emerging technologies improve mass personalization programs? Finally, the wearable technologies market is exponentially growing and is increasingly essential to consumer behavior ( Ferreira et al. , 2021 ).

5. Conclusions and limitations

Through the bibliometric analysis of the 100 most influential marketing papers published between 2018 and 2022, this review presents potential directions for knowledge advancement and comprehensive information to facilitate future literature search ( Boell and Cecez-Kecmanovic, 2014 ) by identifying the current research focus, conceptual structure and trends in the marketing field. In addition, this review contributes to practice by identifying the most influential articles for the marketing scientific community interested in gaining scientific insights. Meanwhile, the important role of emerging technologies and the shift of marketing toward a more data-driven approach will have significant practical implications for marketers.

This work has limitations that need to be stated. First, data were limited to Scopus database and restrained to indexed marketing journals. However, it is essential to note that all scientific databases have limitations. Second, to select the most influential marketing documents, the only criterion was on a commonly used metric – the number of citations. Although citation metrics are commonly used, they may incorrectly demonstrate the quality of the work. There are multiple reasons for a work to be cited ( Vogel and Güttel, 2012 ), such as a journal’s prestige or factors related to the methods ( Hota et al. , 2020 ). The Mathew effect phenomenon also exists in science ( García-Lillo et al. , 2017 ). Third, articles take time to be cited. This means that the most recent articles from our data set may have fewer citations, but it does not mean that their quality is poorer. Fourth, to select the most influential marketing articles, every journal under the subject area “Business, Management and Accounting” and category “Marketing” were selected. However, there are journals listed in other subject areas and categories. Nevertheless, the data set may still provide significant insight into the marketing field.

Thematic map based on the authors’ keywords co-occurrence

Acknowledgements

Paulo Rita’s work was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project – UIDB/04152/2020 – Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.

Since submission of this article, the following authors have updated their affiliations: Ricardo Ramos is at Technology and Management School of Oliveira do Hospital, Polytechnic Institute of Coimbra, Oliveira do Hospital, Portugal; ISTAR, Instituto Universitário de Lisboa (ISCTE-IUL), Lisboa, Portugal; Centre Bio R&D Unit, Association BLC3 – Tecnology and Innovation Campus, Oliveira do Hospital, Portugal; Paulo Rita is at NOVA Information Management School (NOVA IMS), Universidade NOVA de Lisboa, Lisboa, Portugal; and Celeste Vong is at NOVA Information Management School (NOVA IMS), Universidade NOVA de Lisboa, Lisboa, Portugal.

Corresponding author

Related articles, we’re listening — tell us what you think, something didn’t work….

Report bugs here

All feedback is valuable

Please share your general feedback

Join us on our journey

Platform update page.

Visit emeraldpublishing.com/platformupdate to discover the latest news and updates

Questions & More Information

Answers to the most commonly asked questions here

How It Works
PhD thesis writing
Master thesis writing
Bachelor thesis writing
Dissertation writing service
Dissertation abstract writing
Thesis proposal writing
Thesis editing service
Thesis proofreading service
Thesis formatting service
Coursework writing service
Research paper writing service
Architecture thesis writing
Computer science thesis writing
Engineering thesis writing
History thesis writing
MBA thesis writing
Nursing dissertation writing
Psychology dissertation writing
Sociology thesis writing
Statistics dissertation writing
Buy dissertation online
Write my dissertation
Cheap thesis
Cheap dissertation
Custom dissertation
Dissertation help
Pay for thesis
Pay for dissertation
Senior thesis
Write my thesis

233 Marketing Research Topics To Come Up With An Impressive Paper

Marketing is everywhere nowadays – from TV adverts to the pop-up ads that appear on our web browsers. No matter how much you may try to ignore it, marketing knocks still knocks at your door.

Despite all these, however, many students still struggle to develop top-notch marketing research paper topics. You might say, how is that even possible? Well, my friend, let me bring it to your attention that there are hundreds, if not thousands, of post-graduate students struggling to find such writing ideas.

But this where we draw the battle lines.

Marketing Topics For Research Paper: What You Need To Know

To be certain of a top grade in any field of study, you have to go the extra mile. Marketing is one of those flooded fields with stiff competition. Therefore, you have to come up with something fresh and original to convince your reader.

Create interest in the reader’s mind of a particular offering
Be precise and to the point
Not repeat what is already out there
Not offer the reader what is not there

Unlike any other topic, these are unique because they intend to sell a product or service to potential buyers. Thus, it would help if you handled it with a lot of care.

What To Avoid When Writing Marketing Paper Topics

Below are crucial points to consider for your marketing research topic:

Do not be too wordy
Avoid using words that are uncommon among the famous market
Beware of being sensational

When writing your research paper’s marketing topics, the end goal should be to sell the product and build a reputable brand for yourself.

Explore these writing ideas for your inspiration:

Marketing Research Topics For College Students

Marketing strategies for integrating new products into segmented markets
The impact of coronavirus on marketing communication strategies
How can companies best advertise their products overseas?
Pitfalls to avoid when crafting marketing messages for children and other minors in the society
Factors that determine client satisfaction in new markets
Discuss the effectiveness of using discounts and loyalty cards in the marketing of products
The impact of using black Friday offers in the wake of the Black lives matter movement
Is it practical to contact clients via email subscriptions and newsletters?
The role of conducting marketing research before attempting to bring a new product on board
Define market segmentation and the essential pointers that segment various markets
Compare and contrast marketing strategies in developing countries versus developed countries
How do multinational companies carry out marketing as compared to local enterprises?
The role of technology in marketing: A case study of simulations and virtual reality
Evaluate the effectiveness of consumer education and awareness in marketing
How does the marketing of food items vary from other products in the market?
Discuss the effectiveness of various marketing channels and strategies
Emerging opportunities and challenges in the field of marketing
Modern tactics and paradigms used in business and consumer marketing
Why it is essential to understand the culture of a market before venturing into it
The role of academic papers of marketing in the business world

Professional List of Marketing Research Topics

How CSRs help companies to make inroads into communities
The impact of brand manipulation on the company’s reputation
The role of social media in marketing: A case study of Twitter marketing
How the fashion industry markets its product to potential clients
The impact of gender and stereotypes in creating marketing and promotional messages
How global marketing varies from local and national marketing strategies
The role of political campaigns in impacting marketing and sale of products
Techniques used by the gaming industry to attract teenagers and youths
Analyzing successful business enterprises: A case study of Apple industry
Adverse impacts of advertising alcoholic related products to children
What makes a brand stay in the market for years without losing its meaning?
Has technology replaced traditional marketing tools and strategies?
The role of smartphone advertising in reaching the digital natives and tech-savvies
The impact of radio and TV marketing on getting middle and working-class
Compare and contrast new market entry strategies versus traditional ones
How companies take advantage of impulsive or exorbitant buyers
Evaluate the effectiveness of in-store branding
Discuss the advertising strategies used by hotels and restaurants in attracting potential clients
The impact of social class on preparing marketing and promotional messages
How centralized marketing affects global brands and products

Sport Marketing Research Topics

The role of sports hubs in the management of sports organizations
Facilities and services that help save costs on sports
Sourcing of funding for sporting activities in developing countries
The part of the World Cup and Olympic games on marketing strategies and promotional messages
Marketing strategies that work best for football fans
The effect of sports celebrities on marketing and promotions
How effective is branding on sportswear as a marketing strategy?
Evaluate the effectiveness of Adidas advertising in the Olympic Games 2008 in China
The role of marketing and modern challenges in advertising decisions in the sports industry nowadays
Consumer buying behavior with brand loyalty and types of sports buying behavior.
Factors that cause people to buy certain sports products: A case of Nike
Explore the historical overview of the exciting development of Nike in providing athletes with equipment for their sports.
Analyze the interior structure of a sports company and how this affects its marketing strategies
Specific characteristics of companies that have excelled through sports branding and marketing
The impact of the orientation of sports heritage, performance, and style in marketing
Critically analyze the impact of using Chelsea as a brand name in product advertising
The production and replacement of goods and services: A case of sportswear
How sports brands operate effectively and competitively in international markets
Creating the relevant skills for sports advertising and branding
The impact of practical knowledge about innovative techniques of production in sports marketing

Best-Rated Research Papers Topics in Marketing

Evaluate the effectiveness of online shops as compared to the physical ones
How multinational companies compete in the markets by creating an international marketing orientation
Discuss how certain companies gain a competitive advantage in comparison to other companies
Analyze the importance of concentrating on the needs of consumers when composing marketing messages
The essence of feedback from clients in a marketing strategy
How have giant companies remained and strengthened their leading position in the European sports industry?
Discuss the underlying aspects of modern advertising
The effectiveness of poster advertising on bus stations before the launch of a product
Slogans’ role in marketing: A case study of Adidas’ saying: ‘Impossible is nothing.’
Evaluate the effectiveness of commercials with sports personalities: A case of David Beckham
How companies adapt cultural incidents and attention to individualistic attractions in marketing messages
Ways of determining the budget for a marketing campaign
Assess the workability of creating an innovative and creative marketing message
Discuss how companies strike a balance between making profits and effective marketing strategies
Should modern marketing messages be informative or persuasive?
The impact of comparative marketing messages on the behavior of a product in the market
Why an evaluation of the company’s strength and weaknesses is essential in developing its marketing plan
The role of integrated marketing information of an organization on its marketing plans
How to discover management trends in market segments
Why companies need to build units for marketing information that are concerned with trends and developments within the marketplace

Research Topics in Real Estate Marketing

Why finance is a critical consideration in real estate marketing
Reasons for the fluctuating financial system in real estate
The impact of coronavirus and recession on the real estate industry
Is the curriculum on real estate marketing effective in producing talented minds?
The effects of property finance marketing on the modern society
The role of business investors in helping people own homes
Owning a Home and the Effect of Credit Unions
Challenges and benefits of mortgages and loans on the real estate industry
Explain how real estate companies can cope with business financial loans
Give a detailed analysis of potential customers in real estate marketing messages
Discuss the various property financing versions in the USA
Evaluate the importance of studying Geography and finance in real estate marketing
Discuss the slow rate of growth of real estate industries in developing countries
Why have real estate marketing messages been greeted with a cold shoulder?
Discuss the unexploited possibilities and opportunities in rural areas
How to maintain equity and still control debt funding in real estate industries
The role of investors together with institutional traders in managing the real-estate companies
Technologies advances in real estate that are transforming the industry
How the fiscal sector is affecting property market developments
Assess how real estate companies are coping with the changing market demands

Sample Marketing Research Project Ideas

Distinguish between brand loyalty as a behavior and as an attitude in marketing
The importance of rankings concerning the popularity of brands
Discuss marketing strategies that create a higher self-confidence in buying decisions
Analyze the higher level of risk in purchasing decisions
Why some customers are more store loyal than others
The role of global brands in creating a marketing ecosystem
Discuss the history of world commerce and how marketing strategies have evolved over time
How has the internationalization of finance and business affected marketing?
The importance of geographical extension among marketers
Why do customers pay keen attention to the price of products
The role of mass production in determining the marketing strategies
How to balance between demand and supply when creating marketing messages
How to create a suitable image for a brand, product, or service
The impact of global brands communicating in worldwide sports events
A primary investigation of what motivates people to buy certain products over others
How virtual communities help marketers communicate their messages
An exploration of using cinematic media to promote food products
The impact of personal styles and preferences on marketing messages
What effect do personal statements from celebrities have on marketing strategies?
An analysis of sponsorship based on marketing

High-Quality Marketing Thesis Topics

The implications of social media marketing on cost and speed of delivery
An investigation of the relationship between marketing messages and customer emotions
Examine the relationship sources of income and buying behaviors
Research into the causes of the decline of newspaper advertising
Are marketing messages overrated?
The impact of brand ambassadors on user-generated branding programs
Explore the effects of integrating relationship marketing strategies
Effects of increased commercialization
How often should a promotional notice be posted in a day?
Do global warming and its consequences have anything to do with marketing?
How to create an emotional appeal in marketing messages
Analysis of strategic success factors in the internalization of marketing messages
The impact of repetitive advertising upon consumers
International business management strategies that work well for start-ups
The effect of marketing messages on the physically disabled
Evaluate how marketing messages have been used to spread sexual messages
Discuss the legal and ethical implications of marketing
How to craft compelling marketing messages that do not discriminate against race
What causes the relevant authorities to ban particular marketing messages?
The impact of creating controversial sports messages

Motivating Marketing Research Questions

Opportunities and threats to marketing products and services overseas
How long have you been a customer, and what has kept you going back?
How can companies attract their target audience more often?
Factors that necessitate one company to stand out from another
How to improve your product and service delivery
Practical ways of better serving your clients
Discuss how big is your potential market
Will this market segment grow or shrink in the future?
What other products and services out there are similar to the ones we are offering?
Who are our top competitors, and what are they doing differently from us?
What portion of the market share do our competitors own?
What part is available for you to own or take?
What is the educational level of the people you are writing the promotional message to?
What is the household income of your potential market?
What is the impact of the household size on the kind of marketing strategy to compose?
What are the hobbies and interests of your potential clientele?
What are the most significant challenges you are likely to encounter when marketing?
What is your preference when it comes to making purchases?
What determines the shop or boutique where you buy your products?
How will the product fit the needs of the potential clients?

Must-Have Marketing Research Topics For College Students

Latest marketing strategies in the light of the changing mobile customer experience
How country relations impact the marketing communication messages used at the cross-border level
The new way to boost sales through conversational strategies
The impact of marketing conferences and conventions on the practice
Why most companies slash marketing budgets at the expense of profits
The role of marketing automation in reaching out to more clients
The importance of social networking in developing contacts for marketing
Discuss the effectiveness of content marketing for the entertainment industry
The essence of tag lines in creating memorable marketing messages
Why should a company have customer evangelists?
How to incorporate value prepositions in marketing messages
The impact of marketing messages on millennial and Generation X
How companies are using blogs and YouTube to market their products
Discuss the effectiveness of online marketing among the youth
Should nonprofit organizations prepare marketing messages?
The importance of web analytics in determining the performance of a marketing message
Do companies follow procedure when it comes to permission email marketing?
Explore the various challenges of email campaigns
Discuss the effectiveness of word-of-mouth marketing strategy
Why the voice of the consumer is necessary for a marketing campaign

Hot Topics in Marketing

Analyze the developments made in B2B marketing
Discuss the qualities of a top-notch advertisement copy
What is the importance of benchmarking in business marketing?
The role of brand management in keeping it afloat
Discuss the effectiveness of corporate blogging
Evaluate marketing strategies that consider customer engagement
How to retain customer through marketing campaigns
How to market products amid economic crisis
The impact of 5G on high-tech marketing
How does hiring outside resources affect marketing?
The essence of keywords in online marketing
The rise of personal branding on Instagram and YouTube
How to collaborate marketing operations in different localities
Analyzing the consumer buying behavior of apple laptops
The impact of family orientation on the consumer behavior
Features that clients look for when purchasing online products
Why companies should understand customer perceptions of their products
Discuss the relationship between corporate social responsibility and sales
Evaluate the acceptance of direct marketing from people
The impact of click baits on marketing strategies: Are they ethical?

Marketing Class Project Ideas

The impact of sentiments from brand ambassadors on the performance of products
Consider the behavior of consumer purchases online and offline
What makes a person refer his/her to a particular product?
Why products go viral
The emotional value of marketing messages
Significance of a cashless society
Augmented reality and marketing
Understanding car buyers
How humor affects advertising
Triggers to impulsive buying behavior
Customer satisfaction among young adults
Male and female marketing techniques
Impact of customer perceptions
Political marketing in the USA
Brand management
Market targeting
Market forecasting
Purchasing management
Product positioning
Nonprofit marketing

Digital Marketing Research Topics

Social media marketing
Telemarketing
Smartphones and relationship marketing
Pitfalls of e-marketing
Marketing timing across social media platforms
Digital market segments
Customer privacy
Confidentiality
Black Fridays
Snapchat marketing
Virtual reality technology

We hope that the over 200 marketing topics were able to meet your needs. If not, we offer affordable thesis help online for college students.

Try it today and get to enjoy cheap but quality thesis help!

Writing custom essays & research papers since 2008

100 best marketing research topics for all.

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

Analysis and determination of consumer buying behavior for Coca-Cola
A study on famous well-marketed brands that got away with selling substandard quality products
A study showing the impact of advertising on consumer behavior
Brand advertising and political campaigns: a possible interwoven impact?
A review of the outcomes of advertising in a recession
Exhaustive research on how brands exploit impulsive buying
A study of how celebrity endorsements on ROI affect CPG brands
A survey of the impact of augmented reality on marketing experiences
Critical research on how AI will help make better marketing decisions
A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

A decline in organic reach on social media platforms
Difficulty in building a well-recognized brand name
Getting readers to see content
Understanding marketing results
Marketing budgets included by BREXIT
Optimizing business for voice search
Bridging the technology gap
Ensuring compliance with GDPR
Overdependence of potential customers on amazon
The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
The effect of social media on buying choices
Online purchasing: a study of the product characteristics buyers look for
An exploration of the differences in marketing strategies across cultures
Manipulation tactics: how brands can get more customers
A study of how customer loyalty is affected by brand image
Analyzing how TV advertising affects the top of mind awareness
Do people appreciate being click baited into sponsored posts?
A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

10 insightful differences between paid search and organic search
Tips for promoting content on Pinterest
SEO tactics to avoid like the plague
How to increase your followers on social media
Best tips to help you grow your paid social ROAS
Why should you follow your competitors on social media?
Dos and don’ts of social media marketing
How to create content your audience will be eager to share

Marketing Essay Topics

What is the most effective form of marketing?
Internet marketing trends to expect in the future
What important brand attributes lead to an increase in customer loyalty?
A look into marketing approaches that broke through strong market monopoly
The impact of social media on consumer buying behavior
Comparison of advertising versus building brand equity
Rebuilding trust in influencer marketing
How to generate leads effectively

Content Marketing Topics

10 biggest graphic design mistakes companies make in their marketing pieces
How to create captivating e-newsletters that people will pay attention to
Repurposing marketing content for small businesses
Working more micro-content into marketing efforts
Multi-step versus one-step content marketing campaigns
The five Cs when creating content marketing copy
Creating compelling content marketing campaigns in 10 steps
Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

Inability to explain products or services delivered
Not clearly defining a company’s market segment
Lack of innovating commercial department
Lack of business visibility
Missing links between sales and marketing departments
Lack of marketing plan
Lack of personal branding, brand image, and professional reputation
Thinking the company or business can survive without marketing

Marketing Blog Topics

Facebook advertising: pros and cons
10 benefits of inbound marketing
The most frustrating problems faced in inbound marketing
How to generate subscribers for your blog faster than ever!
10 benefits of content marketing lead magnets
Five video content marketing myths you must discard
30 social media campaign ideas from big brands

Controversial Marketing Topics

Does google give preferential treatment to big brands?
Does social media affect SEO ranking?
Are grey SEO techniques safe?
Are YouTube videos more engaging than TV ads?
Are building e-mail lists still one of the best ways to sell?
Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
Emerging opportunities in sports marketing and how to capitalize on them
How to effectively capitalize on the wearables market
Should more women and children get into sports?
Should seniors be allowed to participate in some games?

Marketing Presentation Topics

Mastering in-house SEO
The path to gaining and building customers trust
Brand awareness versus ROI
Effectively personalizing customer communications
The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

The effect of globalization on consumer behavior
How do international brands compare to local brands?
Do international brands always have advantages over a local brand?
Creating brand awareness by utilizing global event marketing
How to market products on an international level

Marketing Plan Topics

The importance of a marketing plan to the success of a business or product launch
Building a tactical marketing plan
How is a marketing strategy different from a marketing plan?
Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

Targeted Ads based on browser history
Immersion marketing through virtual reality
The exploitation of impulsive buying
Click baiting into sponsored posts

Affiliate Marketing Topics

How to find profitable niches in affiliate marketing
How to get readers interested in what you market
How to build a personal website: the ultimate guide

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics. We wish you the best in your research!

Choose Your Test

Sat / act prep online guides and tips, 113 great research paper topics.

General Education

One of the hardest parts of writing a research paper can be just finding a good topic to write about. Fortunately we've done the hard work for you and have compiled a list of 113 interesting research paper topics. They've been organized into ten categories and cover a wide range of subjects so you can easily find the best topic for you.

In addition to the list of good research topics, we've included advice on what makes a good research paper topic and how you can use your topic to start writing a great paper.

What Makes a Good Research Paper Topic?

Not all research paper topics are created equal, and you want to make sure you choose a great topic before you start writing. Below are the three most important factors to consider to make sure you choose the best research paper topics.

#1: It's Something You're Interested In

A paper is always easier to write if you're interested in the topic, and you'll be more motivated to do in-depth research and write a paper that really covers the entire subject. Even if a certain research paper topic is getting a lot of buzz right now or other people seem interested in writing about it, don't feel tempted to make it your topic unless you genuinely have some sort of interest in it as well.

#2: There's Enough Information to Write a Paper

Even if you come up with the absolute best research paper topic and you're so excited to write about it, you won't be able to produce a good paper if there isn't enough research about the topic. This can happen for very specific or specialized topics, as well as topics that are too new to have enough research done on them at the moment. Easy research paper topics will always be topics with enough information to write a full-length paper.

Trying to write a research paper on a topic that doesn't have much research on it is incredibly hard, so before you decide on a topic, do a bit of preliminary searching and make sure you'll have all the information you need to write your paper.

#3: It Fits Your Teacher's Guidelines

Don't get so carried away looking at lists of research paper topics that you forget any requirements or restrictions your teacher may have put on research topic ideas. If you're writing a research paper on a health-related topic, deciding to write about the impact of rap on the music scene probably won't be allowed, but there may be some sort of leeway. For example, if you're really interested in current events but your teacher wants you to write a research paper on a history topic, you may be able to choose a topic that fits both categories, like exploring the relationship between the US and North Korea. No matter what, always get your research paper topic approved by your teacher first before you begin writing.

113 Good Research Paper Topics

Below are 113 good research topics to help you get you started on your paper. We've organized them into ten categories to make it easier to find the type of research paper topics you're looking for.

Arts/Culture

Discuss the main differences in art from the Italian Renaissance and the Northern Renaissance .
Analyze the impact a famous artist had on the world.
How is sexism portrayed in different types of media (music, film, video games, etc.)? Has the amount/type of sexism changed over the years?
How has the music of slaves brought over from Africa shaped modern American music?
How has rap music evolved in the past decade?
How has the portrayal of minorities in the media changed?

Current Events

What have been the impacts of China's one child policy?
How have the goals of feminists changed over the decades?
How has the Trump presidency changed international relations?
Analyze the history of the relationship between the United States and North Korea.
What factors contributed to the current decline in the rate of unemployment?
What have been the impacts of states which have increased their minimum wage?
How do US immigration laws compare to immigration laws of other countries?
How have the US's immigration laws changed in the past few years/decades?
How has the Black Lives Matter movement affected discussions and view about racism in the US?
What impact has the Affordable Care Act had on healthcare in the US?
What factors contributed to the UK deciding to leave the EU (Brexit)?
What factors contributed to China becoming an economic power?
Discuss the history of Bitcoin or other cryptocurrencies (some of which tokenize the S&P 500 Index on the blockchain) .
Do students in schools that eliminate grades do better in college and their careers?
Do students from wealthier backgrounds score higher on standardized tests?
Do students who receive free meals at school get higher grades compared to when they weren't receiving a free meal?
Do students who attend charter schools score higher on standardized tests than students in public schools?
Do students learn better in same-sex classrooms?
How does giving each student access to an iPad or laptop affect their studies?
What are the benefits and drawbacks of the Montessori Method ?
Do children who attend preschool do better in school later on?
What was the impact of the No Child Left Behind act?
How does the US education system compare to education systems in other countries?
What impact does mandatory physical education classes have on students' health?
Which methods are most effective at reducing bullying in schools?
Do homeschoolers who attend college do as well as students who attended traditional schools?
Does offering tenure increase or decrease quality of teaching?
How does college debt affect future life choices of students?
Should graduate students be able to form unions?

What are different ways to lower gun-related deaths in the US?
How and why have divorce rates changed over time?
Is affirmative action still necessary in education and/or the workplace?
Should physician-assisted suicide be legal?
How has stem cell research impacted the medical field?
How can human trafficking be reduced in the United States/world?
Should people be able to donate organs in exchange for money?
Which types of juvenile punishment have proven most effective at preventing future crimes?
Has the increase in US airport security made passengers safer?
Analyze the immigration policies of certain countries and how they are similar and different from one another.
Several states have legalized recreational marijuana. What positive and negative impacts have they experienced as a result?
Do tariffs increase the number of domestic jobs?
Which prison reforms have proven most effective?
Should governments be able to censor certain information on the internet?
Which methods/programs have been most effective at reducing teen pregnancy?
What are the benefits and drawbacks of the Keto diet?
How effective are different exercise regimes for losing weight and maintaining weight loss?
How do the healthcare plans of various countries differ from each other?
What are the most effective ways to treat depression ?
What are the pros and cons of genetically modified foods?
Which methods are most effective for improving memory?
What can be done to lower healthcare costs in the US?
What factors contributed to the current opioid crisis?
Analyze the history and impact of the HIV/AIDS epidemic .
Are low-carbohydrate or low-fat diets more effective for weight loss?
How much exercise should the average adult be getting each week?
Which methods are most effective to get parents to vaccinate their children?
What are the pros and cons of clean needle programs?
How does stress affect the body?
Discuss the history of the conflict between Israel and the Palestinians.
What were the causes and effects of the Salem Witch Trials?
Who was responsible for the Iran-Contra situation?
How has New Orleans and the government's response to natural disasters changed since Hurricane Katrina?
What events led to the fall of the Roman Empire?
What were the impacts of British rule in India ?
Was the atomic bombing of Hiroshima and Nagasaki necessary?
What were the successes and failures of the women's suffrage movement in the United States?
What were the causes of the Civil War?
How did Abraham Lincoln's assassination impact the country and reconstruction after the Civil War?
Which factors contributed to the colonies winning the American Revolution?
What caused Hitler's rise to power?
Discuss how a specific invention impacted history.
What led to Cleopatra's fall as ruler of Egypt?
How has Japan changed and evolved over the centuries?
What were the causes of the Rwandan genocide ?

Why did Martin Luther decide to split with the Catholic Church?
Analyze the history and impact of a well-known cult (Jonestown, Manson family, etc.)
How did the sexual abuse scandal impact how people view the Catholic Church?
How has the Catholic church's power changed over the past decades/centuries?
What are the causes behind the rise in atheism/ agnosticism in the United States?
What were the influences in Siddhartha's life resulted in him becoming the Buddha?
How has media portrayal of Islam/Muslims changed since September 11th?

Science/Environment

How has the earth's climate changed in the past few decades?
How has the use and elimination of DDT affected bird populations in the US?
Analyze how the number and severity of natural disasters have increased in the past few decades.
Analyze deforestation rates in a certain area or globally over a period of time.
How have past oil spills changed regulations and cleanup methods?
How has the Flint water crisis changed water regulation safety?
What are the pros and cons of fracking?
What impact has the Paris Climate Agreement had so far?
What have NASA's biggest successes and failures been?
How can we improve access to clean water around the world?
Does ecotourism actually have a positive impact on the environment?
Should the US rely on nuclear energy more?
What can be done to save amphibian species currently at risk of extinction?
What impact has climate change had on coral reefs?
How are black holes created?
Are teens who spend more time on social media more likely to suffer anxiety and/or depression?
How will the loss of net neutrality affect internet users?
Analyze the history and progress of self-driving vehicles.
How has the use of drones changed surveillance and warfare methods?
Has social media made people more or less connected?
What progress has currently been made with artificial intelligence ?
Do smartphones increase or decrease workplace productivity?
What are the most effective ways to use technology in the classroom?
How is Google search affecting our intelligence?
When is the best age for a child to begin owning a smartphone?
Has frequent texting reduced teen literacy rates?

How to Write a Great Research Paper

Even great research paper topics won't give you a great research paper if you don't hone your topic before and during the writing process. Follow these three tips to turn good research paper topics into great papers.

#1: Figure Out Your Thesis Early

Before you start writing a single word of your paper, you first need to know what your thesis will be. Your thesis is a statement that explains what you intend to prove/show in your paper. Every sentence in your research paper will relate back to your thesis, so you don't want to start writing without it!

As some examples, if you're writing a research paper on if students learn better in same-sex classrooms, your thesis might be "Research has shown that elementary-age students in same-sex classrooms score higher on standardized tests and report feeling more comfortable in the classroom."

If you're writing a paper on the causes of the Civil War, your thesis might be "While the dispute between the North and South over slavery is the most well-known cause of the Civil War, other key causes include differences in the economies of the North and South, states' rights, and territorial expansion."

#2: Back Every Statement Up With Research

Remember, this is a research paper you're writing, so you'll need to use lots of research to make your points. Every statement you give must be backed up with research, properly cited the way your teacher requested. You're allowed to include opinions of your own, but they must also be supported by the research you give.

#3: Do Your Research Before You Begin Writing

You don't want to start writing your research paper and then learn that there isn't enough research to back up the points you're making, or, even worse, that the research contradicts the points you're trying to make!

Get most of your research on your good research topics done before you begin writing. Then use the research you've collected to create a rough outline of what your paper will cover and the key points you're going to make. This will help keep your paper clear and organized, and it'll ensure you have enough research to produce a strong paper.

What's Next?

Are you also learning about dynamic equilibrium in your science class? We break this sometimes tricky concept down so it's easy to understand in our complete guide to dynamic equilibrium .

Thinking about becoming a nurse practitioner? Nurse practitioners have one of the fastest growing careers in the country, and we have all the information you need to know about what to expect from nurse practitioner school .

Want to know the fastest and easiest ways to convert between Fahrenheit and Celsius? We've got you covered! Check out our guide to the best ways to convert Celsius to Fahrenheit (or vice versa).

These recommendations are based solely on our knowledge and experience. If you purchase an item through one of our links, PrepScholar may receive a commission.

Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries.

Student and Parent Forum

Our new student and parent forum, at ExpertHub.PrepScholar.com , allow you to interact with your peers and the PrepScholar staff. See how other students and parents are navigating high school, college, and the college admissions process. Ask questions; get answers.

Ask a Question Below

Have any questions about this article or other topics? Ask below and we'll reply!

Improve With Our Famous Guides

For All Students

The 5 Strategies You Must Be Using to Improve 160+ SAT Points

How to Get a Perfect 1600, by a Perfect Scorer

Series: How to Get 800 on Each SAT Section:

Score 800 on SAT Math

Score 800 on SAT Reading

Score 800 on SAT Writing

Series: How to Get to 600 on Each SAT Section:

Score 600 on SAT Math

Score 600 on SAT Reading

Score 600 on SAT Writing

Free Complete Official SAT Practice Tests

What SAT Target Score Should You Be Aiming For?

15 Strategies to Improve Your SAT Essay

The 5 Strategies You Must Be Using to Improve 4+ ACT Points

How to Get a Perfect 36 ACT, by a Perfect Scorer

Series: How to Get 36 on Each ACT Section:

36 on ACT English

36 on ACT Math

36 on ACT Reading

36 on ACT Science

Series: How to Get to 24 on Each ACT Section:

24 on ACT English

24 on ACT Math

24 on ACT Reading

24 on ACT Science

What ACT target score should you be aiming for?

ACT Vocabulary You Must Know

ACT Writing: 15 Tips to Raise Your Essay Score

How to Get Into Harvard and the Ivy League

How to Get a Perfect 4.0 GPA

How to Write an Amazing College Essay

What Exactly Are Colleges Looking For?

Is the ACT easier than the SAT? A Comprehensive Guide

Should you retake your SAT or ACT?

When should you take the SAT or ACT?

Stay Informed

Get the latest articles and test prep tips!

Looking for Graduate School Test Prep?

Check out our top-rated graduate blogs here:

GRE Online Prep Blog

GMAT Online Prep Blog

TOEFL Online Prep Blog

Holly R. "I am absolutely overjoyed and cannot thank you enough for helping me!”

Given AI’s potential to transform industry practices now and in the future, 59% of practitioners view it more favorably than not, new research revealed. “ The Digital Lead: 2024 Advertising Insights & Tech Trends ” report — conducted by global strategy partner Material and B2B research company NewtonX — surveyed 250 advertising professionals to get a pulse on shifts in digital ad spending and social media strategies.

Interestingly, despite its favorable view, concerns still persisted around AI, with respondents indicating there are still unknowns about how the technology will be applied, which social media platforms are using it most effectively and whether it will result in more accurate targeting or reduced costs. Specifically, the report uncovered:

59% of participants saw AI as the greatest influence on the future of advertising;
56% of agencies and advertisers expected their budgets to increase in the next year;
48% of respondents said strengthening their national advertising is the top priority for 2024, followed by 26% whose top focus was improving local advertising; and
45% of professionals anticipated a change to their media mix because of third-party cookie deprecation .

More Advertising Spend Projected In 2024

After several lean post-pandemic years, most advertising and agency executives reported budget increases for 2024. Digital advertising is expected to constitute around two thirds of total ad spend among advertisers, while social media is the most desired allocation of spend for brand-focused advertising, with search engine marketing and social media tied with the lead for performance advertising.

Cookie Deprecation Only Draws Moderate Concern

With the end of third-party cookies looming, advertisers believe they are more prepared than previously anticipated. Many are already shifting to embrace first-party customer data strategies. Other emerging approaches include contextual and cohort-based targeting, machine-learning systems and CPC/CPA models.

Get the latest B2B Marketing News & Trends delivered directly to your inbox!

“It’s no surprise AI has emerged as the key theme on advertisers’ minds in this study,” said Jackie Cutrone, CMO of NewtonX, in a statement. “We’ve harnessed the power of AI to gather and analyze this data, and along with our partners at Material, we’re committed to leveraging AI technology to provide business insights that help advertisers and brands navigate the challenges of 2024 and beyond.”

To learn more about the findings in the “The Digital Lead: 2024 Advertising Insights & Tech Trends Report,” check out the full report now.

Posted in: Industry News

Tagged with: advertising , AI

Latest Posts

Higher logic vanilla integrates with slapfive to help support community engagement, salesforce unveils new user experience; general availability of einstein copilot, oracle introduces new ai-powered capabilities to help boost sales, 6sense releases new customer value framework.

Ethical and effective: Conducting market research on mental health topics

While there has been an increase in mental health conversations, the marketing research industry still lacks a standard set of guidelines to approaching mental health topics. Researchers are not trained to offer mental health advice, but there are measures to be aware of when conducting studies surrounding it.

Best practices for approaching mental health marketing research

Editor’s note: Laura Bayzle is a partner at The Link Group.

Over the past several years, we have seen an increased interest from our clients to understand mental health better. This has looked different across industries. Among our pharmaceutical clients who are exploring therapies for mental health conditions, there is a need to better understand the emotional and therapeutic journey among patients who struggle with these conditions. Among our consumer clients, there is a need to better understand how mental health may be impacted by things like skin conditions or beauty standards so they can develop programs and messaging for their brands.

As a result, more of our research projects either focus on respondents with mental health conditions like depression and anxiety or encourage patients to talk about the mental burden that comes with different health conditions or societal norms. We’ve seen that having these conversations through qualitative interviews – or asking these questions in quantitative surveys – can trigger feelings of despair, depression or anxiety among respondents. As researchers, what are our obligations and duties in these situations, and what is the best way to handle them as they come up?

Providing mental health support and resources to research respondents

We recently had a project where we were understanding the mental health and wellness impact that different skin conditions have on people and their loved ones. Patients completed online journals followed by webcam in-depth interviews. During the online journal portion of the research where respondents shared their personal experiences, one respondent shared feelings of despair and self-harm. Alarmed, we looked to the industry to find best practices and guidance on how to navigate the situation and came up empty-handed. The information we did find was primarily geared toward clinical research studies and wasn’t as actionable in a market research setting.

We were able to address the situation with our respondent and, in doing so, realized that there is a real need for the industry to adopt best practices for these scenarios, especially in light of the increased attention clients have on this topic. In the meantime, we have pulled together our own internal best practices. Our hope is that by sharing it with others, we can start the conversation and inspire the industry to create a more comprehensive and standard set of guidelines.

We must remember that most of us are not trained on mental health matters. Our role as researchers is to uncover insights that help our clients solve problems. When we find ourselves talking with respondents who may need mental health support, it is important to remember that:

We are not licensed or certified to provide mental health support and we are not ethically obligated to do so in our role.
We are not trained to diagnose or treat mental illness (or any other medical condition). Providing respondents any advice on diagnosis or treatment is unethical.
Because we protect personal identifying information (PII) in our studies, we are limited in the amount of outreach we can do. Our obligation as researchers is to adhere to our PII standards and policies.

While we are not ethically obligated to provide mental health support and cannot ethically provide advice on diagnosis or treatment, from a humanistic and empathetic perspective, we may feel compelled to provide support and resources to respondents. These are some best practices we have developed internally to give guidance on how to do that within the boundaries of our role as researchers.

What to do before starting the study

Before conducting the project, determine the expected level of mental health impact that you anticipate the study having on a respondent. Consider the research topic, respondent type, study objective, length of study and types of questions you anticipate asking. If you determine that the research study may create emotional distress in some respondents:

Be thoughtful in the types of questions you ask in the discussion guide and/or questionnaire. Consider pulling in other colleagues to brainstorm and frame questions appropriately.
Local police or law enforcement.
988 National Suicide and Crisis Lifeline.
SAMHSA.gov (Substance Abuse and Mental Health Services Administration).
American Foundation for Suicide Prevention (www.afsp.org) or 1-800-273-TALK.
Crisis Text Line (text HELLO to 741741).

What language should be used when conducting mental health research?

Consider including an additional introduction for respondents to read or agree to so they understand the potential risk of the types of questions or topics they will be exposed to and allow respondents to opt out if they wish.

Sample introduction language that we have included in the past:

This is a research study that involves questions related to sensitive topics/your mental health. As researchers, we do not provide mental health services and we do not have access to your personal information. However, we will provide information about mental health services and resources, should you decide you need assistance at any time. Those resources can be found here [LINK TO INFORMATION]. You can opt out of the research at any time or choose not to answer questions that may cause you mental distress or harm.

In addition, consider including end of survey/end of interview language and resources proactively for respondents to access if they choose.

Sample end of survey/interview language that we have included in the past:

In this study, we asked you questions about your mental state. As researchers, we do not provide mental health services. If you would like to talk to someone about how you are feeling, please contact [list of resources/hotlines].

How to approach respondents participating in in-facility, webcam or phone mental health research

If a respondent expresses emotional distress during the interview, researchers should use their best judgement on how to proceed. This could include:

Redirecting the conversation and/or ending the interview.
Moderator or other researcher asking the facility staff or tech for help during the interview and allowing staff to handle the situation accordingly.
Moderator notifying the recruiters or staff after the interview to see if follow-up is needed by staff or tech with the respondent.

Approaching respondents participating in asynchronous mental health research

If a respondent expresses emotional distress (including desire/intent to harm self or others) during asynchronous research, researchers should use best judgement about next steps. Keep in mind that the incident may not be viewed until many hours after the response has been made, due to the nature of the research methodology.

Notify the recruiters about the situation and help them decide if there is an urgent threat and allow recruiters to handle the situation accordingly.
Privately provide mental health resources to the respondent through a private response or chat through the online platform.

What to do after conducting the mental health study

We feel it is best practice to let the client know about any situations that arose during research and the actions we took to address that situation. It may lead to a conversation on what could be done differently in the future, especially if this is an area that the client would like to continue to pursue.

The goal of our research should always be to keep our respondents and researchers safe, both physically and emotionally. With an increase in the amount of research we do in the mental health space, we hope that these guidelines serve as thought starters for a broader conversation about how to navigate mental health topics. The work we do as researchers allows us gain deep insights from respondents about mental health which, in turn, helps advance the mental health field across different industries. Keeping researchers and respondents safe while we do that will help us continue to advance this important work.

Agile design: A holistic approach to navigating unknowns Related Categories: Research Industry, One-on-One (Depth) Interviews, Survey Design Research Industry, One-on-One (Depth) Interviews, Survey Design, Agile Research, Bus.-To-Bus. Research, Business-To-Business, Consumer Research, Consumers, Survey Research

Top 10 tips to create an effective survey press release Related Categories: Research Industry, Survey Design, Marketing Research-General Research Industry, Survey Design, Marketing Research-General, Online Survey Design/Analysis, Online Surveys, Data Analysis, Questionnaire Analysis, Sampling, Survey Research

Hawk Incentives Webinar: Reward Strategy Best Practices to Optimize Response Rates Related Categories: Research Industry, One-on-One (Depth) Interviews, Marketing Research-General Research Industry, One-on-One (Depth) Interviews, Marketing Research-General, Focus Groups

Quester Webinar: Pre-Segmenting Market Researchers – Where Do You Fit? Related Categories: Research Industry, Survey Design, Marketing Research-General Research Industry, Survey Design, Marketing Research-General, Market Segmentation Studies, Segmentation Studies

Your company may already be a member. View our member list to find out, or create a new account .

Forgot Password?

Content Library

You can search our content library for case studies, research, industry insights, and more.

You can search our website for events, press releases, blog posts, and more.

Pet Marketing: Examples of Successful Campaigns

By Morgan Strawn May 1, 2024

T he lawyer and dog owner, George Graham Vest, who is said to have coined the "man's best friend" epithet for canines, took an opportunity, in addressing congress as a U.S. senator, to expound upon the theme, remarking that "the one absolutely unselfish friend that man can have in this selfish world, the one that never deserts him, the one that never proves ungrateful or treacherous, is his dog. ... When all other friends desert, he remains." Felines are no slouches either; famed editor Tay Hohoff is said to have once highlighted the advantages of owning one when she observed that "there are few things in life more heartwarming than to be welcomed by a cat."

It's fitting, then, in light of such truisms, that pet parents across the U.S. devote May to celebrating their pawed compatriots with National Pet Month. With pets on our mind, there is no better time to highlight ANA case studies and other pet care content that showcase excellence in innovative approaches to the marketing of pet brands. Explore summaries of pet brand marketing campaigns below, with the full case studies and event recaps accessible through the embedded links.

This NGO Integrated Real-Life Shelter Animals into a Video Game to Encourage Adoptions

La Societé Protectrice des Animaux (La SPA) spread the word about the need to adopt animals from overcrowded shelters in France through an integration with the popular video game Stray .

How Meow Mix Leveraged Influencers to Bring a Classic Cat Food Brand into Cultural Relevance

The '90s heartthrob and former *NSYNC member JC Chasez partnered with Meow Mix to record a "purr-fect" remix of the brand's iconic jingle. Launched during America's Got Talent, Meow Mix's TV commercial featured the Tabby 5, a cat boy band fronted by Chasez.

Integrating Digital In-Stadium OOH Marketing with Live Action on the Field to Promote Pet Food

Pet food brand Ultima capitalized on in-stadium LED screens to engage soccer fans with a 3D video of a dog chasing after the match's ball.

Dogtopia Enables Localized Digital Advertising for Franchisees

Dogtopia enabled franchisees to deploy, fund and measure their own lead-generation campaigns within a common branding and messaging approach.

Dechra Revolutionizes Veterinary Product Marketing with Great Creative

Dechra's Pharmaceuticals created a campaign that targeted veterinarians and dog owners to help them understand Cushing's syndrome — an often-undiagnosed, lifelong illness in dogs — and how to treat it using Dechra's Vetoryl.

As we celebrate National Pet Month 2024, we're reminded of the special bond between a pet and its owner. Through innovative marketing strategies, pet brands can use May as an opportunity to meet the needs of existing and potential pet parents. Whether it's promoting adoption, enhancing mealtime with premium dog food and treats, or playing with cat and dog toys, the pet industry should continue to explore creative approaches for enriching the lives of our creaturely companions.

The views and opinions expressed are solely those of the contributor and do not necessarily reflect the official position of the ANA or imply endorsement from the ANA.

Morgan Strawn is a director of editorial and content development at ANA.

Numbers, Facts and Trends Shaping Your World

Read our research on:

Full Topic List

Regions & Countries

Publications
Our Methods
Short Reads
Tools & Resources

Read Our Research On:

Immigration status, educational attainment, poverty status, homeownership, top states of residence, marital status, methodology, facts on hispanics of mexican origin in the united states, 2021.

An estimated 37.2 million Hispanics of Mexican origin lived in the United States in 2021, according to a Pew Research Center analysis of the U.S. Census Bureau’s American Community Survey. Mexicans in this statistical profile are people who self-identified as Hispanics of Mexican origin; this includes immigrants from Mexico and those who trace their family ancestry to Mexico.

Mexicans are the largest population of Hispanic origin living in the United States, accounting for 60% of the U.S. Hispanic population in 2021. From 2000 to 2021, the Mexican-origin population increased 79%, growing from 20.9 million to 37.2 million. At the same time, the Mexican foreign-born population living in the U.S. grew by 23%, from 8.7 million in 2000 to 10.7 million in 2021.

For a downloadable spreadsheet of these findings, see “ U.S. Hispanic population data (detailed tables) .”

Note: Figures greater than 1 million are rounded to the nearest 100,000; other figures greater than 100,000 are rounded to the nearest 10,000; figures that are less than or equal to 100,000 and greater than 25,000 are rounded to the nearest 5,000.

Source: Pew Research Center tabulations of the 2000 census (5% IPUMS) and the 2010 and 2021 American Community Surveys (1% IPUMS).

The following key facts compare demographic and economic characteristics of the Mexican-origin population in the U.S. with the characteristics of U.S. Hispanics and the U.S. population overall. They are based on Pew Research Center tabulations of the 2021 American Community Survey.

Among Hispanics in the U.S., 32% are foreign born, compared with 29% of U.S. Mexicans.
62% of foreign-born Mexicans have been in the U.S. for over 20 years, and 35% of foreign-born Mexicans are U.S. citizens.
20% of U.S. Hispanics ages 25 and older have obtained at least a bachelor’s degree, compared with 15% of Mexicans.
Among Mexicans ages 25 and older, the U.S. born are more likely than the foreign born to have a bachelor’s degree or higher (21% vs. 9%).
Among U.S. Hispanics and Mexicans, the median annual personal earnings for those ages 16 and older was $30,000.
Looking at full-time, year-round workers, U.S. Hispanics earned $40,000, while Mexicans also earned $40,000.
The share of U.S. Hispanics overall who live in poverty is 18%. The share is the same for Mexicans.
18% of U.S.-born Mexicans live in poverty, as do 17% of foreign-born Mexicans.
The rate of homeownership among U.S. Hispanic households is 51%, compared with 53% for Mexicans.
Among Mexicans in the U.S., rates of homeownership are 54% for the U.S. born and 53% for foreign born.
The Mexican population is concentrated in California (34%), Texas (26%), Arizona (5%), Illinois (5%) and Colorado (2%).
The median age of U.S. Hispanics (29.5) is similar to that of Mexicans (27.9) and lower than that of the U.S. population (37.8).
U.S. Hispanics ages 18 and older are about as likely to be married (46%) as Mexicans (47%).
Among Mexicans ages 18 and older, those who are foreign born are more likely to be married than U.S.-born Mexicans (62% vs. 37%).
6% of U.S. Hispanic females ages 15 to 44 gave birth in the 12 months prior to the July 2021 American Community Survey. That was similar to the rate for Mexican females (7%).
72% of U.S. Hispanics ages 5 and older speak only English at home or speak English at least “very well,” compared with 74% of Mexicans.
Meanwhile, 67% of Hispanic adults are English proficient, as are 69% of Mexican adults.

Note: This is an update of a fact sheet originally published in September 2019, which former Research Analyst Antonio Flores contributed to and co-wrote.

Pew Research Center’s fact sheets on U.S. Latinos and the accompanying blog post examine the Latino population of the United States overall and by its 17 largest origin groups – Mexicans, Puerto Ricans, Salvadorans, Dominicans, Cubans, Guatemalans, Colombians, Hondurans, Spaniards, Ecuadorians, Peruvians, Venezuelans, Nicaraguans, Argentines, Panamanians, Chileans and Costa Ricans. These sheets provide detailed geographic, demographic and economic characteristics for all Latinos and for each Latino origin group. They are based on the Center’s tabulations of the U.S. Census Bureau’s 2010 and 2021 American Community Survey (ACS) and the 2000 U.S. decennial census.

The ACS is the largest household survey in the United States, with a sample of more than 3 million addresses . It covers the topics previously covered in the long form of the decennial census. The ACS is designed to provide estimates of the size and characteristics of the resident population, which includes persons living in households and group quarters. For more about the ACS, including the sampling strategy and associated error, see the 2010 or 2021 American Community Survey’s Accuracy of the Data document provided by the Census Bureau.

The specific data sources for these fact sheets are the 1% samples of the 2010 and 2021 ACS Integrated Public Use Microdata Series (IPUMS) provided by the University of Minnesota and the 5% sample of the 2000 decennial census. IPUMS assigns uniform codes, to the extent possible, to data collected by the decennial census and the ACS from 1850 to 2021. For more information about IPUMS, including variable definition and sampling error, please visit the “ IPUMS Documentation and User Guide .”

Due to differences in the way in which IPUMS and Census Bureau adjust income data and assign poverty status, data provided on these topics might differ from data that are provided by the Census Bureau.

For the purposes of these fact sheets, the foreign born include those persons who identified as naturalized citizens or noncitizens and are living in the 50 states or the District of Columbia. Persons born in Puerto Rico and other outlying territories of the U.S. and who are now living in the 50 states or D.C. are included in the U.S.-born population.

1615 L St. NW, Suite 800 Washington, DC 20036 USA (+1) 202-419-4300 | Main (+1) 202-857-8562 | Fax (+1) 202-419-4372 | Media Inquiries

Research Topics

Age & Generations
Coronavirus (COVID-19)
Economy & Work
Family & Relationships
Gender & LGBTQ
Immigration & Migration
International Affairs
Internet & Technology
Methodological Research
News Habits & Media
Non-U.S. Governments
Other Topics
Politics & Policy
Race & Ethnicity
Email Newsletters

ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts .

Terms & Conditions

Cookie Settings

Reprints, Permissions & Use Policy

IMAGES

Advertising Research Paper Topics
Advertising research topics.docx
Advertising and its Objectives ~ Professional Shiksha
Advertising Research
Advertising research
Advertising research

VIDEO

Advertising Research (Video 4)
AUDIENCExSCIENCE 2023 Launch
Important Topics of Marketing
Lecture 26 : Advertising Research Methods
The "Anti-Research" Approach to Advertising
Career 29/100: Market Research

COMMENTS

73 best Advertising Dissertation Topics ideas & examples
Here are the best Advertising dissertation topics and Advertising research titles for undergraduate and master's students. Study the impact of consumer opinions on the behavior of consumers who look at the perspective of ads on social networks. The influence of TV advertising on the shopping behavior of consumers in developing countries.
Advertising: Articles, Research, & Case Studies on Advertising
by Ehsan Valavi, Joel Hestness, Newsha Ardalani, and Marco Iansiti. This paper studies the impact of time-dependency and data perishability on a dataset's effectiveness in creating value for a business, and shows the value of data in the search engine and advertisement businesses perishes quickly. 19 May 2020. Research & Ideas.
Research Topics In Marketing (+ Free Webinar)
Here, we'll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We'll also look at actual dissertations and theses from marketing students to give you a view of what a ...
Advertising Dissertation Topics & Examples
Advertising aims to promote or sell goods and services to consumers. Marketing communication uses print, audio, visual, and online channels to persuade people to purchase. There are many ways to advertise: from billboards and television commercials to word-of-mouth marketing. The role of advertising in marketing cannot be overstated.
71+ Research Paper Topics & Ideas for Marketing Students
Nonprofit Marketing. Market Segmentation & Targeting. Internet Marketing. Marketing Planning & Forecasting. Product Design & Positioning. Direct Marketing. Advertising. Purchasing & Materials Management. Hopefully, these marketing thesis topics will help you come up with a few topics of your own.
Urgent topics for advertising research: addressing critical gaps in the
This article examined advertising research topics categorized by connections and tensions between central actors in the advertising ecosystem (advertising industry and advertisers) and other key actors. From a bibliometric analysis of original research articles published in the top three advertising journals during the past 20 years, topical ...
Marketing Articles, Research, & Case Studies
In a case study, Doug Chung shares what marketers can learn from the boyband's savvy use of social media and authentic connection with listeners. Marketing research from Harvard Business School faculty on issues including advertising, crisis communications, social media, digital marketing techniques and strategy.
A How to Guide to Advertising Research
Advertising research brings together two strategies together to help improve your marketing from two different approaches. It takes a 360-degree view to maximize the lessons you can take from each marketing campaign. The first is about laying the foundations for good marketing: understanding your audience. The second is a retrospective look at ...
Topics
JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site. A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.
The evolution of advertising research through four decades: a
The question 'what is advertising research?' may produce different answers by different scholars during various points of the history of our field. The goal of this study is to identify key developments in advertising research - themes, topics, and methods - over the last four decades (1980-2020), as published by the leading general ...
Advertising Research Paper Topics
Advertising Research Paper Topics. See our list of advertising research paper topics . Advertising has been defined as "any paid form of non personal communication about an organization, product, service, or idea by an identified sponsor" (Alexander 1965, 9). Advertising intrudes into our lives and is not always welcome.
Home
Volume 64, Issue 1, 2024. The JAR 2024 List of Research Priorities Colin Campbell. How to Use the Power of Advertising to Enhance Social Good Marla B. Royne Stafford. The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes Olivia Petit and Tobias Otterbring. How Message Framing and Visual Cues Drive Health-Related Ad ...
157 Advertising Dissertation Topics To Inspire You
Mobile Advertising Dissertation Topics. Analyze the success and diffusion factors involved in mobile marketing. Assess the impact of brand personality on purchase intentions in the context of mobile marketing. Investigate hw marketing managers can push for consumer acceptance of mobile marketing.
Special Section Introduction—Reimagining Advertising Research: 50 Years
Despite the enormous changes over the past five decades, the topics and research questions examined by advertising researchers in 1972 remain important and prevalent in today's advertising scholarship, and we believe many of these will still be important in the future. However, recent years have seen tremendous changes in advertising.
370+ Marketing Research Topics & Ideas for Your Paper
We invite you to check these compelling research paper topics about marketing and influencers: Measuring return on investment in influencer marketing. How micro-influencers impact small business growth. Authenticity versus promotion: Striking a balance. Ethics in influencer marketing: A critical review.
Top Marketing Research Topics: A Guide for Marketers
Marketing Research Topics are the specific questions that guide the collection and analysis of data to provide insights and recommendations for various marketing decisions. These topics cover a wide range of areas, such as product development, pricing, promotion, distribution, customer satisfaction, loyalty, segmentation, branding, and more.
Advertising Dissertation Topics List (29 Examples) For Your Research
A list Of advertising dissertaton topics. Studying the concept of internet advertising, the specifics, tendencies of development, and its impact on profitability. Comparison of print versus online advertising considering the impact of youth buying behaviour. Analysing the fight for customer's attention: YouTube as a platform for advertising.
Online Advertising: Articles, Research, & Case Studies on Online
by Ehsan Valavi, Joel Hestness, Newsha Ardalani, and Marco Iansiti. This paper studies the impact of time-dependency and data perishability on a dataset's effectiveness in creating value for a business, and shows the value of data in the search engine and advertisement businesses perishes quickly. 19 May 2020. Research & Ideas.
Mapping research in marketing: trends, influential papers and agenda
The purpose of this study is to conduct a bibliometric analysis of the 100 most influential academic marketing research and to identify trending research topics in the marketing field with a focus on synthesizing data from existing studies, which will facilitate researchers in literature search and academic evaluation, as well as guide them to ...
233 Marketing Research Topics You Never Knew Existed
Sport Marketing Research Topics. The role of sports hubs in the management of sports organizations. Facilities and services that help save costs on sports. Sourcing of funding for sporting activities in developing countries. The part of the World Cup and Olympic games on marketing strategies and promotional messages.
Journal of Marketing Research: Sage Journals
Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice.JMR is a scholarly and professional journal. It does not attempt to serve the generalist in marketing management, but it does strive to appeal to the professional in marketing research.
Top 100 Marketing Research Topics For Your Paper
Exhaustive research on how brands exploit impulsive buying. A study of how celebrity endorsements on ROI affect CPG brands. A survey of the impact of augmented reality on marketing experiences. Critical research on how AI will help make better marketing decisions. A study of the perspective and reception of Americans to targeted ads based on ...
113 Great Research Paper Topics
113 Great Research Paper Topics. Posted by Christine Sarikas. General Education. One of the hardest parts of writing a research paper can be just finding a good topic to write about. Fortunately we've done the hard work for you and have compiled a list of 113 interesting research paper topics. They've been organized into ten categories and ...
New Research: AI Poised To Be 'Greatest Influence' On The Future Of
59% of participants saw AI as the greatest influence on the future of advertising; 56% of agencies and advertisers expected their budgets to increase in the next year; 48% of respondents said strengthening their national advertising is the top priority for 2024, followed by 26% whose top focus was improving local advertising; and.
Ethical and effective: Conducting market research on mental health topics
Abstract. While there has been an increase in mental health conversations, the marketing research industry still lacks a standard set of guidelines to approaching mental health topics. Researchers are not trained to offer mental health advice, but there are measures to be aware of when conducting studies surrounding it.
Pet Marketing: Examples of Successful Campaigns
Through innovative marketing strategies, pet brands can use May as an opportunity to meet the needs of existing and potential pet parents. Whether it's promoting adoption, enhancing mealtime with premium dog food and treats, or playing with cat and dog toys, the pet industry should continue to explore creative approaches for enriching the lives ...
Mexicans in the U.S.
Methodology. An estimated 37.2 million Hispanics of Mexican origin lived in the United States in 2021, according to a Pew Research Center analysis of the U.S. Census Bureau's American Community Survey. Mexicans in this statistical profile are people who self-identified as Hispanics of Mexican origin; this includes immigrants from Mexico and ...
Pediatric surgeon receives Hartwell Foundation award for biomedical
Brown is one of only ten scientists selected to receive the 2024 Individual Biomedical Research Award. This prestigious award funds early-stage, innovative biomedical research that benefits children in the United States. She will get $100,000 per year for three years. "We are extremely proud of Dr. Brown's selection for this prestigious award.

Dissertation Writing Tools

Ad Blitz: Exploring Innovative Advertising Dissertation Topics

Advertising Dissertation Topic: “The Impact of User-Generated Content (UGC) in Social Media Advertising”

What are the best dissertation topics in advertising?

Related Advertising Dissertation Subjects

Here are the best Advertising dissertation topics and Advertising research titles for undergraduate and master’s students

Good Advertising dissertation topics

Hot Advertising Research Titles

More interesting advertising dissertation topics

Paid Topic Mini Proposal (500 Words)

Get An Expert Dissertation Writing Help To Achieve Good Grades

Other Related Posts

Research Topics & Ideas: Marketing

Overview: Marketing-Related Topics

How To Find A Research Topic

Research Ideas: Traditional Marketing

Research Ideas: Digital/Online Marketing

Marketing-Related Dissertations & Theses

Fast-Track Your Research Topic

You Might Also Like:

Submit a Comment Cancel reply

Useful Links

Advertising Dissertation Topics

What is Advertising?

Types of Advertising

Indirect Advertising

Email Advertisement

Online Advertisement

Promotion Advertising

Public Relations (PR)

Hire an Expert Writer

List of Dissertation Topics For Advertising

Free Dissertation Topic

Frequently Asked Questions

You May Also Like

How to Build Your Business Identity on a Tight Budget

71+ Research Paper Topics & Ideas for Marketing Students

How to Choose the Best Research Paper Topics

Keeping your personal interest in mind

Don’t leave it till the last day

Examples & List of Research Paper Topics

More Categories of Research Topics

135+ Rumi Quotes on Love, Beauty & Happiness

Explanation of Group Polarization with Real Life Examples

Dell Marketing Strategy – Details of the multi-million-dollar monopoly

Difference between Marketing and Advertising: What’s confusing?

How to Conduct Advertising Research

What is advertising research?

You might like

Conducting pre-campaign advertising research

Google Analytics

Keyword research

Customer reviews

Q&A sites

Competitor analysis

Blog comments

Google Trends and Consumer Barometer

Syndicated data

Twitter Insiders

Social media

Social intelligence

Conducting post-campaign advertising research

Volume of mentions

Share of voice

News coverage

Purchase intent

Sentiment and emotional response

Brand associations

Share this post

New: Consumer Research

More in marketing

The Ultimate Guide to Competitor Analysis

How to Market Your Sustainability as a Brand in 2024

The Swift Effect: What Brands Can Learn from Taylor Swift

We value your privacy

Falcon.io is now part of Brandwatch. You're in the right place!

Paladin is now Influence. You're in the right place!

Advertising Research Paper Topics

History of Advertising

Academic Writing, Editing, Proofreading, And Problem Solving Services