business plan example for beauty salon

Beauty Salon Business Plan Template

Written by Dave Lavinsky

Beauty Salon Business Plan

You’ve come to the right place to create your beauty salon business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their beauty salons.

Below is a salon business plan example to help you create your own beauty salon business plan.

Executive Summary

Business overview.

Major Lengths Beauty Salon is a newly established hair and beauty bar located in Glendale, Arizona that is founded by Jenna Diaz, a local hair stylist and aesthetician that has worked in the industry for over 15 years. Jenna’s knowledge in hair, nail, and facial trends have made her a popular stylist in the community. As her client list continues to grow, Jenna realizes that it’s time for her to open up her own salon.

Major Lengths Beauty Salon will be located in Glendale’s upscale district in a 5,000 square foot retail space. The area is highly trafficked with middle to high income residents who spend on luxury items such as cars, clothes, jewelry.

The beauty salon will offer haircuts and treatments, facials, manicures, and pedicures. Major Lengths will also carry a large selection of hair and beauty products that will be available for purchase. Jenna will have a loyalty program where the top clients will receive discounts on their service as a thank you for remaining loyal and referring other potential clients to the salon.

Product Offering

The following are the services that Major Lengths Beauty Salon will provide:

• Color Treatment
• Healthy Hair Treatment
• Nail Services

Customer Focus

Major Lengths Beauty Salon will target the male and female adult population of Glendale, although the majority of clientele will be women. They will be middle to high income and working in a variety of industries, such as medical, legal, business, education, or other white collar professions. The salon will target stay at home mothers as well who enjoy a day of pampering.

Management Team

Major Lengths Beauty Salon will be owned and operated by Jenna Diaz, a local Arizona hair stylist and aesthetician. Her years of experience and in the industry have allowed her to meet the following talented individuals.

Jenna has recruited a talented nail technician and aesthetician from her previous salon to join her at Major Lengths. Jenna regards them as the best in the industry and knows that their quality of work is up to her high standards. They also have a loyal and large list of clients that will likely follow them to the new salon.

While the three of them will be in charge of their respective department, Jenna will be the head manager to oversee the entire operation of the beauty salon.

Success Factors

Major Lengths Beauty Salon will be able to achieve success by offering the following competitive advantages:

• Latest hair and nail trends
• Modern and comfortable environment
• More selection of each service offered than any other salon in town
• Major Lengths Beauty Salon offers the best pricing in town

Financial Highlights

Major Lengths Beauty Salon is seeking $100,000 in debt financing to open the beauty salon. The funding will be dedicated towards securing the retail space and purchasing the salon furniture, equipment, decorations, opening inventory, and working capital. The breakout of the funding is below:

• Beauty salon build-out: $30,000
• Opening inventory, furniture, equipment, decorations:  $40,000
• Three months of overhead expenses (payroll, rent, utilities):  $15,000
• Marketing costs: $5,000
• Working capital:  $10,000

  The following graph below outlines the pro forma financial projections for Major Lengths Beauty Salon.

Company Overview

Who is major lengths beauty salon.

Major Lengths Beauty Salon is a newly established hair and beauty bar located in Glendale, Arizona. The company is founded by Jenna Diaz, a local hair stylist and aesthetician that has dedicated her career to making women look and feel their best. Throughout her years in the beauty industry, Jenna gained extensive knowledge in hair, nail, and facial trends as well as how to give exceptional customer service to all of her clients. Jenna realizes that men and women invest a lot of time and money into their appearance and she takes extra care to ensure her clients not only feel special, but walk away with their desired result.

Major Lengths Beauty Salon will be located in Glendale’s upscale district in a 5,000 square foot retail space. The area is highly trafficked with middle to high income residents who spend on luxury items such as cars, clothes, jewelry. Some of Arizona’s most expensive homes are within a 15-mile radius from the location. The salon will be decorated with a contemporary style, have modern furnishings, and include a welcoming waiting and reception area, large hair styling room, and separate areas for facials and nail services.

Major Lengths Beauty Salon History

Major Lengths is owned and operated by Jenna Diaz, a local hair stylist and aesthetician who has made her career working in the beauty industry for the past 15 years in Glendale. She has gained extensive knowledge through her continuing education and industry seminars. Jenna has a long list of loyal clientele who will follow her to her new salon. Aside from her beauty salon knowledge and expertise, Jenna has taken local business courses to learn salon management and leading a small team of stylists, manicurists, and aestheticians.

Since incorporation, Major Lengths Beauty Salon has achieved the following milestones:

• Registered Major Lengths Beauty Salon, LLC to transact business in the state of Arizona.
• Has obtained the necessary salon permits and licenses for the state of California.
• Has a lease contract in place for the 5,000 square foot beauty salon.
• Has developed the complete list of salon services and products.
• Has developed the beauty salon’s logo and branding image.
• Began recruiting a team of stylists, manicurists, and nail technicians.

Major Lengths Beauty Salon Products

The following will be the services Major Lengths Beauty Salon will provide:

Industry Analysis

The Beauty Salon industry is expected to increase in size by 2.5% over the next five years. Demand for industry services mirrors broader economic performance, as economic growth boosts consumer spending on personal care products and services. Specifically, new products and services have favorably contributed to industry revenue growth over the majority of the past five years.

Online platforms such as Instagram and Facebook have provided a convenient and low-cost marketing strategy for many stylists and technicians to garner new clientele. Higher service prices and increased consumer spending on high-margin merchandise and services have also fueled revenue growth, as operators capitalize on rising per capita disposable income. Continued growth in household income over the outlook period is expected to drive consumer spending and boost demand for premium personal care services. Moreover, equipped with larger budgets, consumers will likely continue to favor professional salon products and services, such as hair coloring services, over less expensive alternatives sold at drugstores and supermarkets. Environmental sustainability concerns are expected to become more prevalent over the next five years, leading salons to offer a wider array of eco-friendly products that appeal to trending consumer preferences. Specifically, nontoxic products will likely benefit industry revenue, staff and patrons. This growing niche will likely drive hair salon revenue over the coming years.

Customer Analysis

Demographic profile of target market.

The precise demographics for Glendale, Arizona are:

Customer Segmentation

Major Lengths Beauty Salon will primarily target the following customer profiles:

• Stay at home mothers and fathers
• Working professionals
• College students
• Retired females
• Mothers with adult or teenage daughters

Competitive Analysis

Direct and indirect competitors.

Major Lengths Beauty Salon will face competition from other companies with similar business profiles. A description of each competitor company is below.

Hair Xtreme

Hair Xtreme is located on the west side of Glendale and is owned by a local hair stylist with over 30 years of experience. Hair Xtreme specializes in haircuts and hair coloring services as well as hair color correction. The owner is also certified in Balayage highlighting by the prestigious L’oreal SOHO Academy. Hair Xtreme Beauty Salon was established to create a higher level of service in the Glendale community and has amassed a large clientele. The salon is regarded as the go-to salon for anyone looking for extreme color or haircut transformation. The pricing of services are on the higher end of the spectrum and caters to the community in the middle to higher income range.

Hair Xtreme Beauty Salon’s full list of services include haircuts, balayage, ombre, highlights, color retouch, hair treatments, and special occasion styles. The salon is open Tuesday through Saturday and is by appointment only.

The Complete Package

The Complete Package is not only a hair and nail salon in Glendale, but also provides massage treatment, eyelash extensions, and body treatments. The salon is moderately priced and leans to be more affordable to target the population who doesn’t spend lavishly on beauty services, but also occasionally like to get pampered. Owned and operated by a mother and daughter team of hair stylists, The Complete Package is located in a small retail shopping center in the middle of the city. The salon has been in operation for over 20 years and was founded by Kate Beneducci. She was able to bring The Complete Package into operation due to her experience and background in cosmetics, marketing, and management. Every single stylist is a certified cosmetologist and are all required to attend a mandatory training every year to learn the latest techniques.

The Complete Package’s full list of salon services include hair, makeup, eyelash extensions, and nails. The full list of spa services include waxing, facials, microdermabrasion, massage, and body treatments. The salon regularly posts promotions to increase customer loyalty. The Complete Package is open daily by appointment and is able to take walk-ins Friday through Sunday.

Fringe Beauty Salon and Spa

Fringe Beauty Salon and Spa is located on the west side of Glendale, Arizona and was established in 2013 as a premier beauty salon. Fringe caters to the higher income clientele and their pricing is the most expensive in town. The owner relocated to Glendale to start her own beauty salon after working in the beauty industry in New York and Los Angeles for many years. She did hair and salon services for many celebrities and has been known to be the stylist for awards shows such as the Emmys and Oscars.

As a Glendale native, she relocated to her hometown to provide a higher quality of salon services to the community. The full list of services for Fringe Beauty Salon include haircuts, hair treatments, hair color, balayage, ombre, special occasion, manicures, pedicures, massage, facials, eyelash extensions, waxing, and makeup.

With a luxury atmosphere and relaxing spa environment, Fringe Beauty Salon and Spa is frequently booked for those wanting a full day of pampering.

Competitive Advantage

Major Lengths Beauty Salon will be able to offer the following advantages over their competition:

• Friendly and knowledgeable staff who are all trained and experienced in the latest hair and beauty trends.
• Complete list of beauty salon services intended to provide a full day of pampering and relaxation.
• Casual and comfortable environment with a luxurious feel.
• Major Lengths Beauty Salon offers the best pricing in town for the high quality of services provided. Their pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

Major Lengths Beauty Salon will offer the unique value proposition to its clientele:

• Complete list of beauty salon services all provided by trained and knowledgeable hair stylists, manicurists, and aestheticians.
• Pricing is affordable and moderate so customers perceive value when visiting the beauty salon.

Promotions Strategy

The promotions strategy for Major Lengths Beauty Salon is as follows:

Website/SEO Marketing

Major Lengths Beauty Salon has hired an advertising firm to develop their branding image and logo. They will also develop the hair salon’s website. The website will include a full list of services, pricing, and pictures. The advertising company will also manage the company’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Glendale beauty salon” or “beauty salon near me”, Major Lengths Beauty Salon will be listed at the top of the search results.

Word of Mouth/Referrals

Jenna Diaz has a long list of loyal clients that have been with her for decades. They will follow her to the new salon and will receive additional clients from their referrals.

Social Media

Once the branding and logo is finalized, Jenna will use social media to her advantage and create social media business pages on all of the popular social media platforms. She will commit to posting daily to increase the list of followers and use it to regularly engage with customers.

Print Advertising

Major Lengths Beauty Salon will invest in professionally designed print ads to display in local magazines and hand out flyers to local businesses.

The pricing of Major Lengths Beauty Salon will be moderate and on par with competitors so customers feel they receive value when purchasing their salon services.

Operations Plan

The following will be the operations plan for Major Lengths Beauty Salon.

Operation Functions:

• Jenna Diaz will be the Owner and Manager of the beauty salon. She will order salon inventory and products, oversee staff, payroll, and manage customer service.
• Melanie Brooks – Head nail technician that will oversee the nail department.
• Fiona Adams – Head aesthetician that will oversee the facial and massage departments.
• Jenna has hired third party companies to manage the bookkeeping, accounting, tax payments, insurance, and legal requirements.

Milestones:

Major Lengths Beauty Salon will have the following milestones complete in the next six months.

8/1/202X – Finalize retail space for beauty salon

8/15/202X – Begin build-out of beauty salon to include stylist stations, facial and massage rooms, and nail service area

9/1/202X – Order opening inventory

9/15/202X – Begin marketing campaign

9/22/202X – Hire staff of hair stylists, nail technicians, massage therapists, and aestheticians

10/1/202X – Major Lengths Beauty Salon Grand Opening Event

Major Lengths Beauty Salon will be owned and operated by Jenna Diaz, a local Arizona hair stylist and aesthetician. Jenna has made an impressive career helping women achieve their desired look and feel. As an Arizona native, Jenna has attended the local beauty college and attends industry trade shows and training seminars annually. She has amassed a large and loyal clientele and has even done hair treatments, cuts, and facials for local celebrities and sports personalities. Jenna is committed to establishing a beauty salon in her hometown of Glendale and making it a place where the women and men flock to when they want the latest hairstyle, manicure, or facial.

While the three of them will be in charge of their respective department, Jenna will be the head manager to oversee the entire operation of the beauty salon. She will also outsource a third party insurance company, CPA, and attorney to take care of her insurance, legal obligations, and tax filings. Jenna will also employ a part time bookkeeper to handle her day to day accounting and payroll of staff.

Financial Plan

Key revenue & costs.

The revenue drivers for Major Lengths Beauty Salon are the sales from hair services, nail services, massages and facials.

The cost drivers will be the overhead costs required to staff the beauty salon. The expenses will be the payroll cost, rent, utilities, salon inventory, and marketing materials.

Funding Requirements and Use of Funds

Major Lengths Beauty Salon is seeking $100,000 in debt financing to open the beauty salon. The funding will be dedicated towards securing the retail space and purchasing the salon furniture, equipment, decorations, opening inventory, and working capital. Jenna will need to allocate funds for the first three months of payroll and operating expenses as well as spend approximately on branding and marketing. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Beauty Salon Services Sold Per Month: 300
• Average Revenue per Month: $20,000
• Beauty Salon Lease per Year: $110,000

Financial Projections

Income statement, balance sheet, cash flow statement, beauty salon business plan template faqs, what is a beauty salon business plan.

A beauty salon business plan is a plan to start and/or grow your beauty salon. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your beauty salon business plan using our Beauty Salon Business Plan Template here .

What are the Main Types of Beauty Salons?

There are a number of different kinds of beauty salons, some examples include: Beauty salon focusing strictly on hair styling, beauty salon offering hair removal services, skin care services, nail services, tanning services, or massage services, and beauty salon offering products.

How Do You Get Funding for Your Beauty Salon Business Plan?

Beauty salons are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for a beauty salon or a hair salon business plan.

Why do You Need a Business Plan Template?

If you’re looking to start a beauty salon business  or grow your existing salon business, you need a business plan. A hair salon business plan template will help you raise funding, if needed, and plan out the growth of your beauty salon in order to improve your chances of success. Your salon business plan is a living document that should be updated annually as your company grows and changes.

Where Can I Get a Beauty Salon Business Plan PDF?

You can download our free beauty salon business plan template PDF here . This is a sample beauty salon business plan template you can use in PDF format.

500+ business plans and financial models

How to Write a Beauty Salon Business Plan: Complete Guide

• December 29, 2023
• Beauty & Wellness

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your beauty salon, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your business plan for a beauty salon . Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors will lose interest.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire plan.

Why do you need a business plan for your beauty salon?

The purpose of a business plan is to secure funding through one of the following channels:

• Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
• Obtain private investments from investment funds, angel investors, etc.
• Obtain a public or a private grant

How to write your beauty salon’s executive summary?

This section should not exceed 1 to 2 pages and provide a brief outline of the objectives and purpose of your business, market analysis & marketing strategies, company structure & key people, financial plan, and financial ask.

Here is an overview of the different points you must address in your executive summary:

Business Overview

Introduce your company and briefly describe your business model. For example, you may provide specialized beauty services only (such as skin care only, or manicure & pedicure only, etc.) or a full-service beauty salon (where you provide all types of possible services related to overall beauty including hair care, facial, skin care, manicure & pedicure, nail care & nail art, etc.).

Again, if you are offering a full-service beauty salon with a specific focus on something like skin care while the remaining services are auxiliary services, mention that, too. Also, provide a brief idea of what problem you are trying to solve.

Market Analysis

Provide a deep market analysis that backs your decision to open a beauty salon. The market analysis will include information like who your competitors are, your strengths and weaknesses, your target audience and their beauty needs, etc.

People & Management

Mention your key partners and why you have selected them along with their relevant industry experience. Also, speak about your staff requirements and the management hierarchy.

Financial Plan

How much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits? It is ideal to include a chart depicting your key financials such as revenue, gross profits, and net profit

Funding Ask

What loan/investment/grant are you seeking? How much do you need? How long will this last?

2. Beauty Salon Business Overview

This is the section where you will describe your beauty salon business in detail. Try to answer the following questions concisely:

• Why do you want to open a beauty salon and what problem will your beauty salon solve?
• How big will be the facility and how many appointments will you serve daily (approximate value)?
• Will you have standard operating hours or extended business hours?
• Where is the location and why did you select that location?
• Will you provide only services, or will you sell products, too?

Include as many questions as possible to create a convincing overview to keep your potential investors and lenders hooked.

Let’s now look at the different sub-sections that you must include:

a) History of the Project

If you are yet to open your first beauty salon business, you may not have a business history to share. However, you can share your training and past industry experiences. You can even demonstrate your passion and interest for the beauty or wellness industry.

This is also where you should explain why you decided to create this business today. Did you find a gap in the market? Is there a lot of demand for manicure and pedicure treatments but few salons to accommodate customers?

Or are you trying to open a new format of beauty salon, offering a unique experience and treatments to your customers, effectively differentiating yourself from your competitors in your area?

b) Beauty Salon Business Model

This section must include the following information:

• Are you building your beauty salon from the ground up or are you purchasing an existing one?
• Will you allow advanced bookings through channels like a website or a mobile app, or will you allow walk-in customers or both?
• Will you focus only on services, or will you sell beauty products, too? 
• If you want to sell products, too, how do you intend to upsell them?
• Will you offer home visits, and if so, what will be the area of operation for that?
• Do you intend to extend your services into spa, bridal & wedding makeups, full body massage, etc?

Provide a thorough description of your business model so that the potential lenders and investors can make financial assessments and projections.

c) Target Audience

Give here an overview of your target audience. For example, answer the following questions:

• Will it be a unisex beauty salon or a gender-specific beauty salon?
• Is there a specific age group that you are targeting?
• What is the average disposable income of your target audience?
• How frequently do your target audience visit beauty salons?
• How much do they spend per month / per year in beauty treatments on average?

d) Beauty Salon Products & Services

Your beauty salon will primarily be a service-oriented business. However, that doesn’t mean you will not (or you cannot) sell related products. Outline your products and services in this section. Something like this will suffice:

e) Legal structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

Beauty Salon Financial Model

Download an expert-built 5-year Excel financial model for your business plan

3. Beauty Salon Market Analysis

It is vital that you demonstrate a deep market knowledge to your potential investors and lenders. For example, if you are offering expensive haircare or skincare procedures in a low-income or middle-class area, you may run into losses.

Similarly, if you are not following the latest hairstyles and trends, or if you don’t offer a wide range of facials, skincare services, you may find it difficult to attract customers.

a) Market Trends

If you are offering haircuts and hair makeup, you must be aware of the latest trends. Similarly, there may be new types of facials and acne treatments available that people may be looking for. Fashion is always a time-bound thing, and so is hairstyle.

For example, if you are offering skin care services like facials, you may want to offer services like :

• LED light therapy (to deal with bruising & acne)
• Intense pulsed light treatment (deal with facial pigmentation)
• Hollywood lift (a non-surgical skin-tightening for sagging skin), etc.

b) Competitor Analysis

The objective of the competitive analysis of your business plan should establish that starting a beauty salon in your area makes sense.

For example, there might be few competitors despite a lot of demand. Or, for example, existing competitors might not be adapted to the latest customer trends, effectively losing business to newcomers.

In your competitive analysis, try to include the following information:

• Number of competing beauty salons or full-service beauty salons in your area
• Their target audience
• The list of products and services they are offering
• The number of stations each salon has
• Their marketing strategy
• Their strengths and weaknesses
• Their reputation as a brand

Beauty Salon SWOT Analysis

Along with the competitive analysis, you must also perform a SWOT analysis . SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

Here you must provide the following information:

• Strengths : Examples – you may have years of industry experience, or you may be a celebrity hairstylist or aesthetician, or you may be offering unique services that no other competing beauty salon is offering
• Weaknesses : Examples – you may not have enough experience with Millennials, or you may not have enough funds for sufficient inventory, etc.
• Opportunities : Examples – unlike your competitors, you may be offering a full-service beauty salon experience with all services related to hair, skin, nails, and face under a single roof
• Threats : Examples – the emergence of new beauty salons that can possibly take a slice of your potential customer base or existing beauty salons reducing their prices to counter your presence

Both competitive analysis and SWOT analysis can help you to come up with innovative marketing strategies that you can use to gain new customers and even chip off your competitor’s customer base.

d) Customers

This is the segment where you provide a detailed analysis of your target audience. The analysis must include things like:

• Demographic distribution of your target customers (you can find data at census.gov )
• Average monthly family income (this will give you an idea of the spending capacity)
• The frequency of beauty salon visits (this will give you a fair idea of the number of customers you can expect in a month)
• Current hair, nail, & beauty trends in the location you want to operate in and the factors that influence those trends
• What channels do the customers use to share the end results of their beauty salon visits? For example, people may post their new hairstyle or nail art on Instagram & Facebook, but share their salon interaction experience on Twitter
• Things that your target audience like and dislike about the existing beauty salons (this will tell you what you must do and things you can do to improve their experience)
• What is the average amount they spend per visit?
• Do they engage in beauty-related activities at home? (This will tell you whether you can sell products such as hair oils, skin lightening creams, etc.)
• Do they like to use coupons and gift cards? (If yes, you may open a separate revenue stream by offering such products)

You can add more questions if you need to complete your customer or target audience study. The best way to get the answers is to conduct direct surveys and interact with your potential customer base. However, you will also find some data from competitive analysis.

A complete understanding of your target audience can help you develop sales and marketing strategies that can beat your competitors and give you an edge.

4. Beauty Salon Marketing Strategy

This is the section of your beauty salon business plan where you should outline your customer acquisition strategy: how do you plan to attract new customers?

Try to answer here the following questions:

What are your Unique Selling Points (USPs)?

• What marketing channels will you use?
• How do you intend to track the success of your marketing strategy?
• What is your CAC or customer acquisition cost?
• What is your marketing budget?
• What introductory promos and offers do you intend to provide for attracting new customers?
• Will you offer gift cards to open an upfront revenue stream?
• Will you sell products? If yes, how do you intend to upsell them for revenue maximization?

Let’s expand a bit on a few questions below:

What marketing channels do Beauty Salons use?

A few marketing channels that beauty salons typically use are:

• Google My Business listing
• PPC ads and social media ads
• Social media promotions and user engagement on platforms like YouTube, Facebook, Instagram, Pinterest, Twitter, TikTok, etc.
• Email marketing
• Print ads, flyers, hoardings & billboards, etc.

You need to use all marketing channels. You can focus on a few (2 to 3 is more than enough). However, make sure that you include social media marketing as one of the options because it can help you to connect and continuously interact with your customers. In addition to that, social media can help you to go viral.

Also, do not forget to provide a fair and nearly accurate estimate of your marketing budget. Failure to display a well-planned and adequate cash flow for advertising and marketing can lead to investors losing confidence.

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors.

A few examples of USPs are:

• We are a full-service beauty salon offering services like haircare, bridal makeups, manicure & pedicure, skin treatments & facials, & body massage under a single roof because potential customers dislike the idea of hopping from one door to another to get all their needs fulfilled
• We are a full-service beauty salon with a focus on manicure & pedicure treatments
• We use only 100% organic and natural haircare products to prevent side effects usually caused by chemically heavy cosmetic beauty products
• We will use our proprietary range of hair care and beauty products that will not be available with any other competing beauty salon

5. Management & People

You must address 2 things here:

• The management team and their experience/track record
• The organizational structure: what are the different teams and who reports to whom?

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and technical knowledge of salon managers that you intend to hire to oversee your beauty salon business.

Describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeed in their previous roles.

It is also important that you explain how their experiences and qualifications help you in implementing the beauty salon services you are proposing.

Organizational Structure

Even if you haven’t already hired anyone, it is important that you provide a chart of the organizational structure of your company. Typical roles for a beauty salon may include: salon managers, hair director, hairstylists, cosmetologists, pedicurist, aesthetician, massage therapist, electrologist, makeup artist, salon/shampoo assistants, receptionists, etc.

6. Beauty Salon Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your beauty salon is an attractive investment.

There should be 3 sections to your financial plan section:

• Your historical financials (only if you already operate the business and have financial accounts to show)
• The startup costs of your project (if you plan to open a new salon, renovate your salon, etc.)
• The 5-year financial projections

Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

Beauty Salon Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a beauty salon, startup costs are all the expenses you incur before you start to receive customers and make money.

Startup costs vary based on a number of factors such as the location and size of your salon, the quality of the equipment, design and furniture, whether you rent or buy the space, etc.

On average, beauty salons cost anywhere from $63,500 to $179,000 to start depending on whether you plan to lease the commercial space or buy it. Indeed, if the latter, you would have to take a loan and make a substantial deposit upfront instead.

Beauty Salon 5-Year Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model as part of your business plan for your beauty salon.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even?
• How much cash will you burn until you get there?
• What’s the impact of a change in pricing (say 15%) on your margins?
• What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of customers over time ;
• Your expected revenue ;
• Operating costs to run the business ;
• Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of customers as a small change in these assumptions will have a big impact on your revenues.

When it comes to the costs, consider both startup and operating costs. For more information on how much it costs to start and run a beauty salon in the US, read our complete guide here .

7. Funding Ask

This is the last section of the business plan of your beauty salon. Now that we have explained what your beauty salon is about, what’s your strategy, where you go and how you get there, this section must answer the following questions:

• How much funding do you need?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

• What percentage of the total funding the loan represents?
• What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

• What percentage ownership are you selling as part of this funding round?
• What is the corresponding valuation of your business?

Use of Funds

Any business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment to buy the real estate and do the renovations and design of the salon? Or will it cover mostly the cost of the salaries the first few months?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our beauty salon financial model template , you won’t have any issues answering these questions.

For the use of funds, we recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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Hair Salon Business Plan

Cutting and styling hair is an art not many are adept with.

After all, it takes more than artistic talent to give cuts that suit different hair. And if you are someone who has this talent, then you might have thought of having your hair salon business.

Having your hair salon business is possible and just requires two things for success. That is, skills to make people’s hair look pretty and a hair salon business plan .

Here are a few facts about the hair salon industry and steps to setting up your business. But at the same time, the prospect of having a business is overwhelming to many of us. You don’t need to worry, though!

Industry Overview

The spa and salon market stood at an impressive value of $138.9 billion in 2020, and as people continue to return to salons after the pandemic, the market’s value is expected to rise at a higher rate.

The rise in personal care and beauty spending is one of the major reasons for the growth of the hair salon industry.

Apart from beauty purposes, hair salon businesses have also seen a rise due to the increasing demand for hair care services.

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Things to Consider Before Writing a Hair Salon Business Plan

Find your usp.

A hair salon gives several services including cutting, coloring, styling, and hair care. Apart from that, your customer service, prices, and a lot of other things make your services a package deal for your customers.

But out of everything that makes up your business, you have to do something that you do differently or better than your competitors. This would help you stand out and become memorable to your customers.

Build your client base

Although this is an ongoing process, getting a head start with building your client base is essential. Know what sources you can use to reach out to your clients, what makes them pick a hair salon service, what makes them come back, and so on.

Knowing these things gives you an edge over businesses that dive right in without an action plan.

Find the ideal location

The ideal business location will be both accessible and functional. A good location for a hair salon would be either located in a busy neighborhood or a place that people frequent between home and work.

A good location makes accessing your services more convenient and hence more in demand.

Design your salon for both form and function

Although, it is advisable to hire a designer to design your salon in a way that is functional and also looks appealing. But cash crunches, startup costs, and whatnot might leave lesser scope for a designer in your budget.

In such a case, you can design your salon with the help of catalogs, outside inspiration, and your creativity to make it as functional as possible and build upon and redesign it as your business grows.

Writing Your Business Plan

If you are planning to start a new hair salon business, the first thing you will need is a business plan. Use our sample hair salon business plan created using upmetrics business plan software to start writing your business plan in no time.

Before you start writing a business plan for your new hair salon business, spend as much time as you can reading through some samples of hair and beauty salon business plans .

Reading some sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample hair salon business plan for you to get a good idea about how perfect a hair salon business plan should look and what details you will need to include in your stunning business plan.

Hair Salon Business Plan Outline

This is the standard hair salon business plan outline which will cover all important sections that you should include in your business plan.

• Business Overview
• Our Services
• Goals and Objectives
• Keys to Success
• Katarzyna Doe
• Legal Business Description
• Hiring Plan
• Products & Services
• Market Trends
• Target Market
• Market Analysis
• Customer Profile
• Competitive Summary
• Competitive Advantage
• Sales & Marketing Strategy
• Sources of Income
• Sales Forecast
• Pricing Strategy
• Publicity and Advertising Strategy
• Personnel Plan
• Startup Costs
• Important Assumptions
• Profit & Loss Projections
• Balance Sheet Projections
• Cashflow Statement
• Business Ratios

After  getting started with Upmetrics , you can copy this hair salon business plan example into your business plan and modify the required information and download your hair salon business plan pdf and doc file. It’s the fastest and easiest way to start writing your business plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Download a sample hair salon business plan

Need help writing your business plan from scratch? Here you go;  download our free hair salon business plan pdf  to start.

It’s a modern business plan template specifically designed for your hair salon business. Use the example business plan as a guide for writing your own.

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About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How To Create a Successful Salon Business Plan in 10 Steps [+ Template]

Looking to open your own salon? Despite a looming recession, it’s a great time to do so — beauty industry statistics show the salon industry grew about 17 percent in 2022 , and the majority of Americans claim they’re not planning to cut back on beauty spending anytime soon. 

But before you start rounding up clients, you will need a thorough salon business plan to align your goals. While it may be tempting to jump in on the action as soon as possible, taking the time to plan your business properly will set you up for success in the long run. From market analyses to advertising campaigns, we’ll walk you through everything you need to know to create a winning salon business strategy.

1. Create your mission and vision statement

First things first — what are you planning to do with your new salon business? To answer this question, you’ll need to put some serious thought into your mission and vision statements. These statements articulate the purpose and goals of your salon and will guide the rest of your business plan.

Mission vs. vision statements

While mission and vision statements are often used interchangeably, there are differences between the two. It’s recommended that a new business have both statements before laying out its business plan.

A mission statement describes the short-term goals of the company — essentially defining the core purpose of the company and how it plans to achieve that purpose. Let’s break down this example of a salon’s mission statement:

Mission Statement

“We strive to offer our clients the highest-quality cuts at affordable prices because every woman deserves to look and feel her best.”

In this example, the business plans to offer high-quality cuts at affordable prices — the “what” and “how” —  because they believe “every woman deserves to look and feel her best” — the “why,” or core purpose.

The mission statement serves as a roadmap to achieving your business’s vision statement.  A vision statement defines your salon’s big-picture aspirations — the driving force behind your short-term actions and goals. Here’s a vision statement the example salon above might write:

Vision Statement

“We strive to expand our services nationwide as the premier choice for affordable, high-quality cuts.”

This example clearly states the business’s future goals to help define the path toward future success.

2. Know your market

Before you open your doors, you need to know who you’re opening for (your target audience) and what salons you’re up against (your competitors). Both will provide valuable information to help you determine what your clients value most .

Recognize your target audience

Your target audience is a particular group of people who may be interested in your services. A target audience profile can be broken down into four main characteristics:

• Demographic: The main characteristics of your target market, including age, income level, gender, occupation, and education level
• Geographic: Where your audience lives, works, or travels 
• Psychographic: Your target audience’s lifestyle, attitude, interests, and values
• Behavioral:  What your ideal clients want, why they want it, and how they go about achieving their needs

Let’s face the facts — everyone and their mom could use a cut and color. It’s up to you to determine who to market your business to. Are you most interested in serving the most high-end clientele, or would you rather cater to college students looking to experiment with fun, trendy styles? Will the area of town you’re located in affect how you position and price your services? 

Knowing your target audience will influence every stage of your business plan, so it’s essential you recognize what their needs and motivations are from the start.

Conduct a market analysis

Analyzing your salon’s target audience is just the first step in breaking down your target market. To truly get a comprehensive view of your business landscape, you’ll want to conduct a market analysis. 

A market analysis is a thorough assessment of your specific market within the salon industry. In addition to defining your target market, a market analysis should include:

• Potential clients’ buying habits
• The size of your target market
• The state of the industry and industry projections
• How much your potential clients are willing to pay for your services
• Who your main competitors are
• Your competitors’ strengths and weaknesses

A thorough market analysis is essential for reducing risks, identifying emerging trends and opportunities, and projecting revenue. It’s good practice to reevaluate your findings annually and adjust your salon’s business plan accordingly. Plus, you’ll be able to factor in actual customer feedback once your doors are open.

Take advantage of free market research tools like Google Trends, SurveyMonkey, and data from the Bureau of Labor Statistics and U.S. Census to aid in your market research strategy.

3. Identify your strengths, weaknesses, opportunities, and threats

With a better understanding of how you plan to position your salon within your target market, you’re ready to dive into your first SWOT analysis. A SWOT analysis is a compilation of internal and external factors that will impact your business.

Internal factors are resources and experience readily available to you — they’re categorized as either strengths or weaknesses. Examples of internal factors to include in your SWOT analysis are:

• Financial resources
• Physical resources
• Human resources
• Natural resources
• Trademarks, patents, and copyrights 

Your opportunities and threats are defined by external factors, such as:

• Market trends
• Economic trends
• Demographics
• Suppliers and partners
• Political, environmental, and economic regulations

Once you’ve completed the SWOT framework, create an innovative business strategy that will leverage your strengths and opportunities to overcome your weaknesses and threats. The SWOT analysis compels you to take a methodical and objective look at where you stand now and what you need to do to succeed.

4. Draft your salon’s executive summary

With your target market and new industry knowledge in mind, it’s time to create the most important part of your salon business plan: the executive summary. 

An executive summary is a short synopsis of your overall business plan and intentions for your new salon. Don’t let its size fool you — your executive summary is the first impression business partners and investors will have of your business. While it may be brief,  your executive summary must make an impact.

Business strategy experts agree that an executive summary should be between 5 and 10 percent of the length of your entire business plan.

What to include in your executive summary

A solid salon executive summary will provide a ton of useful information condensed into a short, sweet, and easy-to-understand package. Try your best to tie in the following when drafting your summary: 

• Strong introduction: If you want to capture your reader’s attention immediately, you’ll want to put together an introductory paragraph that not only pulls them in, but explains who you are, what you offer, and what problems you intend to solve. Keep your intro short and concise.
• Market view: Based on your market research analysis, briefly summarize the state of your target market, the needs of your target audience, and how you plan to position your salon amongst your competitors. 
• Unique selling points: What will your salon bring to the table that’ll set it apart from competitors? List any unique selling points that customers and stakeholders will find valuable. 

Financial expectations and forecasts: If you plan on sharing your business plan with potential investors or stakeholders, list the projected expenses and costs it’ll take to open and operate your salon, as well as what profits you expect to generate within the first six months. Explain why your salon needs financing and why investing in your business is a smart move.

5. Write your salon’s unique business description

Congratulations on completing the research portion of your salon business plan — it’s finally time to start bringing your dream salon to life! 

First and foremost, you’ll need to figure out how to brand your salon. There are almost a million registered hair salons in the U.S., so how can you make yours stand out?

Start by drafting your salon’s business description — this should set the scene for what customers can expect when walking into your salon. Are you hoping to give off a funky, casual vibe? Or maybe a more elegant ambiance, champagne included? The tone of your business description should convey this, as well as:

• Services you specialize in
• Packages or perks you offer
• Unique selling points that distinguish you from other salons

With a business description in place, you can now create a company logo and tagline to complete your new brand!

6. List your products, services, and prices

Let’s get down to the nitty-gritty — what are you offering, and how much will it cost? While you may be able to do it all, some services will pay off better than others. You may be doing yourself a disservice if you purchase all the supplies for perms when your clients want blowouts. 

To determine which services and products will benefit your business the most, ask yourself the following questions:

• What is my target audience interested in?
• What do I have experience in?
• What is trending?
• What are my competitors offering (or more importantly, what are they not)?

Once you have your service list set, you’ll need to calculate pricing . Striking a balance between making a stellar profit and attracting and retaining clients is one of the most difficult parts of running any business. Consider these factors when determining a fair price for your salon services:

• Similar rates in your area
• Cost and use of supplies
• Time spent on the service
• Your experience level

Review and reevaluate your services and pricing at least once a year to ensure you’re charging your worth. Cost of living, supply costs, and any additional training you may have undergone warrant a price change — just be sure to notify your loyal regulars before new pricing goes into effect.

7. Lay out your salon’s operation and logistics plan

While the earlier sections of your salon’s business plan defined your goals, your operation and logistics plan will detail how you plan to meet them. Your operations plan will have two sections:

• Short-term processes: List all the tasks, employees, vendors, software, and supplies you’ll need to run your salon on a day-to-day basis.
• Long-term milestones: Describe what you hope to achieve in the future. For new businesses, this could include the date you plan to finalize your lease, your grand opening date, or the date you hope to reach your first $100,000 in sales. 

Putting together your operations and logistics plan may make you realize just how much work goes into running a salon. Scheduling appointments, promoting your new business, managing payment processes, and tracking down no-shows on top of actually performing your services can get really overwhelming, really fast. Learn how StyleSeat can help you manage and grow your business so you can focus on what you do best.

8. Define your marketing and outreach strategy

No matter how much effort you put into designing your salon, acquiring top-of-the-line tools, or hiring the best stylists in your area, no one’s going to schedule an appointment at your salon if they don’t know you exist. That’s where your salon marketing and advertising strategy comes into play.

While there are literally thousands of way to bring attention to your salon, these marketing and outreach tactics are tried and true:

Build a website

Whether you’re targeting tech-savvy Gen Zers or old-school baby boomers, you’ll need to ensure your business is Google-able. Building your website should be the first step in creating your online presence. For the best customer experience, make sure to include your salon’s:

• Contact information and address 
• Services and pricing
• Unique selling points and mission statement
• Customer reviews and testimonials
• Links to social media profiles

Invest in social media marketing

Harness the power of Instagram , Facebook, TikTok, Pinterest, and more with a dedicated social media marketing and influencer strategy. Sharing behind-the-scenes content, before and after photos, and happy customer reactions can make your business appear more personable and reputable. It’s also a great way to boost engagement, interact with your client base, and cultivate brand awareness.

Studies Show

44 percent of beauty salons were focused on growing their social media profiles in 2022, and 35 percent of stylists claim their growing social following was their biggest opportunity for business growth.

Establish rapport and build customer loyalty

Convincing a potential customer to give a new hairstylist a try is a lot more difficult than it seems. One way to sweeten the deal is to offer first-service discounts or lower prices the first few months to get interested clients through the door . If they’re happy with your service, they’ll likely stay — especially if you have a loyalty program in place that offers discounts and perks for regular customers!

8. Get your finances in check

If you’ve already set your prices, take a bow — the hardest part of your salon’s financing strategy is already done. However, you’ll need to take your money a step further to get a rough idea of how your business will progress on a monthly and annual basis. This is especially important if you plan on applying for a loan or seeking investors. 

It may be best to put together your full financial statement three to six months after opening your salon. It should include your income statement, balance sheet, and cash flow statement so you and your stakeholders can get a better understanding of your salon’s financial health. 

Income statement

Your income statement lists both your revenue sources, expenses, and net income over a given period of time. This should include:

• Cost of sales
• Administrative expenses
• Operating expenses
• Non-operating income and expenses
• Gains and losses
• Non-recurring items

If you haven’t opened your salon yet, you can project future milestones with the same information.

Balance sheet

Your balance sheet provides a look at how much equity you have in your business. It consists of two parts:

• Business assets: What you own, such as cash, accounts receivable, inventory, prepaid expenses, or salon supplies  
• Liabilities: What you owe, including loans, credit card balances, payroll taxes, accounts payable, and your lease 

Once you’ve listed your salon’s business assets and liabilities, you can calculate your shareholder equity by subtracting the total value of your liabilities from your assets.

Cash flow statement 

Your cash flow statement will help you see when cash is low, when you have a surplus, and when you might need to access funding to keep your business afloat. Your cash flow statement lists revenue and expenses similar to your income statement, but it also takes into account when revenue is collected and when expenses are paid. 

Your cash flow is positive when you have more cash coming in than you have going out, and negative when the opposite is true.

Using graphs to visualize your cash flow can help you forecast when you may need to adjust operations to account for negative cash flow.

10. Plan for the future

With a well-structured business plan in hand, you’re ready to take on whatever the market has in store for you — at least for the first six months. But if you want to stay on top of industry fluctuations, the newest marketing trends, or competitor announcements, consistently review your salon business plan and company goals.

Salon business plan template

Opening a new salon requires a lot of moving parts — from remodeling your space to hiring your A-team, putting together your actual business strategy can get lost in your to-dos. Download this free helpful template to streamline your business plan and keep your goals top of mind.

The average profit margin for salons is 8.2 percent — 0.5 percent higher than the general business average of 7.7 percent. Salon owners in the U.S. can expect to make between $14,441 and $385,332, with an average salary of $74,699.

The startup cost for your salon will depend on a number of factors, including the type of salon, location, size, number of employees, and type of clientele you’re hoping to attract. Expect to spend anywhere from $10,000 to $200,000 before your grand opening.

Salons can make more money by implementing an effective marketing and advertising strategy, running promotions and contests, and reevaluating their pricing structure. Research your industry, emerging trends, and your competitors’ strategies for inspiration.

A thorough salon business plan can help you determine your short- and long-term goals, resources required, and effective strategies to drive business to your salon. Ready to hit the ground running? StyleSeat can help you manage and grow your new salon — no monthly fee required.

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Salon Business Plan Sample

FEB.11, 2015

Beauty salon business plan for starting your own salon service

People like feeling good about themselves, and a salon business can help them to achieve that. The Professional Association estimates the salon and spa industry contributes approximately $40 billion annually to the U.S. economy Approximately half the industry is classified as salon business offering mostly hair care services. However, entrepreneurs interested in making a beauty salon business plan have many options as to the variety and level of services offered, ranging from a beauty salon business plan to a full-service spa. Salons can be setup in innumerable ways, so the purpose of the beauty salon business plan  is to pin down the details to improve the chances of long-term success. Planning should always start with identifying the customer. There may be several customer persona’s depending on your target market, people over 50 years old are a very different market to the Gen X clients.

Executive Summary

2.1 the business.

Julia’s Salon will be a licensed and registered salon located near Brookhaven College, Atlanta. The business will be based on providing hair-cutting, styling, coloring, skincare and other services in the salon as well as by going to people’s homes.

2.2 Management

Before starting a salon, it’s essential to make a beauty salon business plan  and enlist major decisions about your start up salon. In this sample business plan for a salon, we’re providing all details of Julia’s Salon ranging from startup expenses to management structure.

The main working structure of Julia’s Salon include hairdressers, makeup artists, expert cosmetologists, and general assistants. Besides them, the beauty salon business plan will hire sales executives, accountants, and web developers.

To ensure efficient working from the first day, the salon will be making all arrangements one week before the launch. Staff will also be hired a week before because the owner of Julia’s Salon wants to assess staff herself.

2.3 Customers

Our major customers will be the young and adult men and women of our society. Besides them, senior citizens and teens are also expected to avail our services.

2.4 Business Target

Our target is to become the most renowned salon in our vicinity and to establish an average repeat customer rate of 60% by the end of the first year.

Company Summary

3.1 company owner.

Julia’s Saloon will be owned by Julia Fox. Julia is a graduate in social sciences. She has taken many courses related to works. After working for three years in Sports Clips she has gained expertise in hair care and styling.

3.2 Why the salon business is being started

Julia has always remained interested in  cosmetics works. It was due to her passion and interest in the industry that she got a job in a top company. As Julia wanted to start a salon she took several courses relevant to the field while she was in her college.

A few months ago she started exploring beauty salon business plan s and finally decided to initiate her own salon to generate profit through a business that is solely her passion. She believes that an exceptional mission statement for a salon can lead her to the success, she is looking for.

3.3 How the salon business will be started

Julia decided to rent a large ground story to convert it into a salon. For writing a beauty salon business plan , she decided to hire a marketing and financial expert.

After acquiring the required licenses and registrations, Julia will purchase the required equipment such as furniture, mirrors, cosmetic tools and accessories, hair styling tools, hair treatment products, and other things.

She has also decided to hire her staff a week before the lauch so that she can assess them and they can understand the beauty salon business plan environment and aims. To facilitate their clients, Julia’s salon will be providing services by going to their homes too. Moreover, the salon will set up a web-based system so that customers can pre-order or pay online.

Services for Customers

Before formulating a beauty salon business plan outline you must finalize which services you’ll be providing your customers because this decision of yours will be affecting the business in the long run.

The services as mentioned in Julia’s Salon business plan are given in detail here.

Our major salon service will comprise of works related to hair. However, we’ll also offer some other services as described here:

Hair Cutting: Our primary service will be cutting the hairs of people of all ages and gender. We’ll hire haircut experts so that every customer will be able to get the look of their desire.

Hair Styling & Coloring: We will hire experts who will be able to make several hairstyles according to the customer’s looks and desires. Moreover, we’ll also provide services like hair coloring, highlights, color blending, hair shadowing, etc.

Makeup Services: We will provide makeup services for parties and usual events.

Hair & Skin Care Services: Our third major service will be providing hair treatments such as Fusio-Dose and protein treatment. Moreover, we’ll also be offering services in skincare and treatment like manicures, pedicures.

Salon Marketing Analysis

Before you start a salon you must know what are objectives of a salon business plan . Generally, the aim is to satisfy your customers by enhancing their looks, and that is only possible when you have studied the market and market trends thoroughly.

Before finalizing your beauty salon business plan template , you must research on what are the traditions, norms and modern fashions that are arising in your target market. Only then you will be able to recognize customers’ demands and decide what aspects to include in your beauty salon business plan to meet the expectations of your customers.

5.1 Market Trends

Hair salons are one of those businesses that are flourishing in the market for a long time. Currently, 972,000 such businesses are running in the United States. According to the IBISWorld report, the business has seen a 1.4% growth rate over the period of the last five years. The industry is responsible for employing more than 1,352k people and has generated a revenue of $47bn in only 2019. To summarize, the salon business plan has a lot of potentials and can be extremely profitable if you plan it accurately.

5.2 Marketing Segmentation

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Young & Adults: Our first target group will be young adults between 18 and 35 years of age. The people of this age run after the latest fashions and styles. That’s why we’ll be coming up with hairstyles, coloring and makeup techniques that are popular in people of this age group.

5.2.2 Senior Citizens: Our second target group comprises of citizens above 35 years of age. Since such people are interested in acquiring decent looks while following their norms and traditions thus we’ll be carrying out research to provide services of their interest.

5.2.3 Teens & Kids: Our third target group is expected to be accompanied by other target groups. For this group, we’ll be providing hairstyles and services that are liked by children and teens.

5.3 Business Target

• To balance startup expenses by earned profits by the end of the first fifteen months
• To achieve the net profit margin of $10k per month by the end of the first year
• To maintain customer repeat rate of 60% by the end of the first year
• To maintain an average rating of 4.6 by the end of the first year

5.4 Product Pricing

Our prices will be in the same ranges as that of our competitors, however, to get introduced to a wide group of people we’ll be offering several discounts in the first three months.

Marketing Strategy

Excellent preparation of business plan ….

Excellent preparation of business plan reporting and timing of all deadlines. I am extremely satisfied with the services. Thank Alex for all your excellent work.

This section should describe how you are going to find your ideal client and make sure they become aware of your products and services. Once you have found your clients, how will you attract and retain them? If you have a bricks-and-mortar business, is the location good for your type of clients? Does your ideal client read traditional printed advertising or are they more focussed on digital marketing? If online is important, describe the process your clients go through to make a purchase. Is it quick and easy? Starting a beauty salon business plan  will help you to focus on these points.

In this salon marketing business plan for a salon  sample we are providing the competitive aspects of Julia’s Salon as well as the advertising schemes, the salon will be employing to attract more and more customers.

6.1 Competitive Analysis

Our biggest competitive advantage is our top-class service. We’ll use high-quality material with extreme care to serve our customers. Secondly, our staff is expert in their respective domains. Besides, we’re highly customer-care oriented and we’ll always be ready to do unlimited modifications to satisfy our customers. Lastly, we’re providing home services because senior citizens usually want to have such tasks done at their own homes.

6.2 Sales Strategy

• We’ll ensure a strong web presence
• We’ll advertise us through Facebook and Instagram
• We’ll get featured in magazines and local newspapers
• We’ll offer a 20% discount on hair treatment services for the first month

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

To get an idea of how much you’ll need to spend on your business plan for a salon , you must first create a list of salon equipment with price and a list showing your employees, their job responsibilities and salaries.

7.1 Company Staff

Julia will manage the salon herself and hire the following people

• 1 Accountant to take financial records
• 1 Sales Executive to carry out the company’s sales business strategy plan
• 5 Hairdressers/Hairstylists/ Hair Coloring Experts to do clients hair
• 2 Makeup Artists to do client’s makeover
• 1 Cosmetologist to do with hair and skin treatments
• 2 Manicure/Pedicure Specialist
• 4 General Assistants to carry out general tasks
• 2 Drivers to provide transport
• 1 Web Developer to manage company’s sites
• 1 Customer Representative to receive customers

Financial Plan

The last step before starting your salon is to craft a detailed map showing and analyzing the investment group business plan for salon, costs of equipment, payrolls, taxes, and other expenses. A financial plan for a salon business plan must contain all the financial statements, details of projected profit and loss and measures to achieve estimated profits.

We’re providing a sample of Julia’s financial plan for anyone who wants to benefit. However, it is highly recommended to seek help from a financial advisor to have an accurate financial plan according to your figures.

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

Download Beauty Salon Business Plan Sample in pdf

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Business Plan Template for Beauty Salon

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Planning to open or manage a beauty salon can be an exciting endeavor, but it also requires careful planning and strategy. That's where ClickUp's Business Plan Template for Beauty Salon comes in handy!

Our comprehensive template is specifically designed for entrepreneurs in the beauty industry, helping you outline every aspect of your salon's vision, target market, services offered, marketing strategies, financial projections, and operational details. With this template, you'll be able to attract investors, secure financing, and set yourself up for success.

From defining your unique selling proposition to analyzing market trends, our Business Plan Template for Beauty Salon has got you covered. Get started today and turn your salon dreams into a reality!

Business Plan Template for Beauty Salon Benefits

When it comes to opening or managing a beauty salon, having a solid business plan is essential. With ClickUp's Business Plan Template for Beauty Salon, you can:

• Clearly outline your vision and goals for your salon
• Identify and target your ideal market, ensuring you reach the right audience
• Detail the services you will offer, showcasing your unique offerings
• Develop effective marketing strategies to promote your salon and attract clients
• Create accurate financial projections, helping you secure financing and manage your budget
• Plan out the operational details of your salon, ensuring smooth day-to-day operations
• Increase your chances of attracting investors and achieving long-term success

Main Elements of Beauty Salon Business Plan Template

When it comes to planning your beauty salon business, ClickUp's Business Plan Template has got you covered with all the essential elements:

• Custom Statuses: Track the progress of each section of your business plan with statuses like Complete, In Progress, Needs Revision, and To Do.
• Custom Fields: Add important details to your business plan with custom fields like Reference, Approved, and Section, allowing you to easily organize and categorize your information.
• Custom Views: Access different perspectives of your business plan with views like Topics, Status, and Timeline to keep track of tasks, monitor progress, and plan your timeline effectively.
• Collaboration and Communication: Utilize ClickUp's features like comments, notifications, and reminders to collaborate with your team, get feedback, and ensure everyone is on the same page.
• Getting Started Guide: ClickUp's Business Plan Template comes with a pre-built Getting Started Guide view, providing you with step-by-step instructions on how to make the most of the template and create a comprehensive business plan for your beauty salon.

How To Use Business Plan Template for Beauty Salon

Starting your own beauty salon can be an exciting venture, but it's important to have a solid business plan in place. Follow these six steps to use the Business Plan Template for Beauty Salon in ClickUp:

1. Define your vision and mission

Begin by clearly articulating the vision and mission of your beauty salon. What is the purpose of your business? What specific services and experiences do you want to offer to your clients? This step will help you establish a strong foundation for your business plan.

Use a Doc in ClickUp to outline your vision and mission statements for your beauty salon.

2. Conduct market research

Before diving into the details of your business plan, it's crucial to understand your target market and the competitive landscape. Research the beauty industry in your area, analyze the demographics of your potential customers, and identify your competitors. This information will help you make informed decisions about pricing, marketing strategies, and service offerings.

Create custom fields in ClickUp to track your market research data and organize it for easy reference.

3. Develop your service offerings

Based on your market research and your own expertise, determine the range of services you will offer at your beauty salon. Consider services such as haircuts, styling, coloring, manicures, pedicures, facials, and waxing. Determine the pricing structure for each service and any packages or promotions you may offer.

Use tasks in ClickUp to create a list of your services and assign pricing and package details.

4. Outline your marketing plan

To attract and retain clients, you'll need a strong marketing strategy. Identify your target audience, and develop a plan for reaching them through various channels such as social media, local advertising, partnerships, and events. Outline your marketing budget and set goals for customer acquisition and retention.

Use the Calendar view in ClickUp to plan and schedule your marketing campaigns and track their effectiveness.

5. Create a financial forecast

Building a financial forecast is a critical step in your business plan. Estimate your startup costs, including equipment, supplies, rent, and licenses. Project your revenue based on your service offerings and pricing. Calculate your monthly expenses, including staff wages, utilities, and marketing costs. Finally, determine your break-even point and set goals for profitability.

Use Dashboards in ClickUp to create visual representations of your financial forecast and track your progress.

6. Review and revise

Once you've completed your business plan, take the time to review it thoroughly. Ensure that all the information is accurate and aligns with your vision and goals. Seek feedback from mentors or industry experts, and make any necessary revisions. A well-developed and regularly updated business plan will serve as a roadmap for your beauty salon's success.

Set a recurring task in ClickUp to review and update your business plan regularly, ensuring that it remains relevant and guides your decision-making process.

Get Started with ClickUp’s Business Plan Template for Beauty Salon

Entrepreneurs planning to open or manage a beauty salon can use the ClickUp Business Plan Template to create a comprehensive and professional business plan that covers all aspects of their salon.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful beauty salon:

• Use the Topics View to outline and organize different sections of your business plan, such as Executive Summary, Market Analysis, Marketing Strategy, Financial Projections, and more.
• The Status View will help you track the progress of each section of your business plan, with statuses like Complete, In Progress, Needs Revision, and To Do.
• The Timeline View will give you a visual representation of the deadlines and milestones for your business plan, allowing you to stay on track.
• The Business Plan View provides a comprehensive overview of your entire business plan, allowing you to easily navigate and review all sections.
• The Getting Started Guide View will provide you with step-by-step instructions and tips on how to use the template effectively.
• Use custom fields like Reference, Approved, and Section to add additional information and categorize different sections of your business plan.
• Collaborate with team members and stakeholders to gather input, feedback, and revisions to ensure a thorough and well-rounded business plan.
• Monitor and analyze the progress of your business plan to make necessary adjustments and ensure its success.
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Sample Salon Business Plan

Writing a business plan is a crucial step in starting a salon. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring salon owners, having access to a sample salon business plan can be especially helpful in providing direction and gaining insight into how to draft their own salon business plan.

Download our Ultimate Salon Business Plan Template

Having a thorough business plan in place is critical for any successful salon venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A salon business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The salon business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your salon as Growthink’s Ultimate Salon Business Plan Template , but it can help you write a salon business plan of your own.

Salon Business Plan Example – ShearElegance Studio

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

ShearElegance Studio is a premier hair and beauty salon located in the vibrant city of Honolulu, HI. With a commitment to providing top-notch services in hair care, styling, and beauty treatments, we cater to a diverse clientele including local residents, tourists, and professionals in the area. Our salon is designed to offer a luxurious experience, combining the latest industry trends with traditional methods to meet the unique needs of each client. Situated in a prime location, ShearElegance Studio aims to become the go-to destination for anyone looking to enhance their natural beauty and enjoy a moment of pampering in a welcoming and stylish environment.

Our success at ShearElegance Studio is driven by our dedication to customer satisfaction, the expertise of our team, and our strategic location in Honolulu. We have established a strong foundation by securing a loyal customer base among local residents, while our tailored services for tourists and professionals help to ensure a steady flow of clients throughout the year. Our accomplishments to date include building a talented team of beauty professionals, creating a welcoming and luxurious salon atmosphere, and developing a comprehensive service menu that addresses the diverse needs of our clientele. Together, these factors position us for continued success and growth in the competitive beauty industry.

The beauty salon industry in Honolulu, HI, is characterized by intense competition and a dynamic customer base that includes both locals and tourists. Trends indicate a growing demand for specialized beauty services that cater to individual needs, including treatments that address the local climate’s impact on hair and skin. Moreover, there is an increasing preference for salons that offer a holistic beauty experience, combining traditional services with innovative techniques and products. The industry’s growth is further fueled by the rise of social media, which influences beauty trends and customer expectations. ShearElegance Studio is well-positioned to capitalize on these trends by offering a diverse range of services in a luxurious setting, making us a strong competitor in the local market.

ShearElegance Studio targets a diverse clientele in Honolulu, focusing on local residents, tourists, and professionals. Local residents provide a consistent customer base year-round, looking for quality hair care and beauty treatments that reflect the local culture and climate. Tourists offer seasonal opportunities for increased business, seeking luxury pampering or quick beauty services during their stay. Professionals in the vicinity value convenience and efficiency, demanding high-quality service that fits their busy schedules. Our approach is to cater to these varying needs through flexible scheduling, express services, and membership packages, ensuring a personalized and satisfying experience for every client.

Top competitors in our market include established salons known for their quality services and strong customer loyalty. However, ShearElegance Studio sets itself apart through our exceptional customer service, innovative use of technology for booking and service customization, and our commitment to staying abreast of industry trends. Our competitive advantages lie in our ability to offer a unique and personalized beauty experience, leveraging our team’s expertise and the latest trends to meet and exceed customer expectations.

ShearElegance Studio’s marketing strategy is centered on a mix of online and community-based efforts to engage our target audience. We will utilize social media platforms to showcase our services, share styling tips, and promote special offers, leveraging the visual nature of our industry to attract attention. Our SEO-optimized website and email marketing campaigns will further support our online presence, offering easy booking and exclusive deals. Community engagement through local events and partnerships will enhance our visibility and draw in customers looking for a salon that values local connections. Introductory discounts, referral programs, and a loyalty scheme will encourage trial and foster a community of loyal clients. Our commitment to exceptional service will serve as a natural promotional tool, ensuring customer satisfaction and word-of-mouth referrals.

At ShearElegance Studio, our operational focus is on delivering unparalleled beauty services while ensuring smooth day-to-day operations. Key processes include rigorous staff training, inventory management, and the implementation of a streamlined booking system. Our milestones include the launch of our salon with a full suite of services, achieving a set number of bookings within the first six months, and the establishment of partnerships with local businesses within the first year. These steps are crucial for laying the groundwork for our salon’s success and setting the stage for future expansion.

Our management team comprises seasoned professionals with extensive experience in the beauty industry and business management. From our salon manager to our lead stylists and beauty technicians, each team member brings a wealth of knowledge and a passion for excellence to ShearElegance Studio. Their expertise not only ensures the highest quality of service but also positions our salon for strategic growth and innovation in the competitive Honolulu market.

Welcome to ShearElegance Studio, a fresh and vibrant salon located in the heart of Honolulu, HI. As a local salon, we are proud to serve our community by offering unparalleled beauty services. We noticed a gap in the market for high-quality, local salons, and we are here to fill that void with our exceptional services and unique approach to beauty and wellness.

At ShearElegance Studio, our offerings are designed to cater to a wide array of beauty needs. Our services include professional haircuts and styling, hair coloring, manicures and pedicures, skincare treatments, as well as waxing and hair removal. Each service is tailored to meet the individual preferences and requirements of our clients, ensuring a personalized and satisfying experience every time.

Our studio is strategically located in Honolulu, HI, making it accessible to customers from all over the city. This prime location allows us to serve a diverse clientele and become a go-to destination for those seeking top-notch beauty services in the area.

We are confident in our ability to thrive and make a significant impact in the local beauty industry for several reasons. Firstly, our founder brings invaluable experience from successfully running a previous salon, ensuring that ShearElegance Studio is built on a foundation of proven success strategies. Furthermore, our extensive range of services sets us apart from the competition, offering our clients a one-stop solution for all their beauty needs.

Since our founding on January 6, 2024, as a Sole Proprietorship, we have made considerable progress in establishing ShearElegance Studio as a premier salon in Honolulu. Our accomplishments include the creation of our unique logo, the development of our distinctive company name, and securing an ideal location for our salon. These milestones are just the beginning of our journey to becoming a leading beauty destination in Honolulu.

The Salon industry in the United States is currently estimated to be worth over $46 billion, with an expected annual growth rate of 3.2%. This growth can be attributed to an increasing demand for beauty services, as well as a rise in disposable income among consumers. As more people prioritize self-care and grooming, the Salon industry continues to expand and thrive.

One of the key trends in the Salon industry is the growing popularity of personalized and specialized services. Customers are increasingly seeking unique and customized experiences when it comes to their beauty treatments. This trend bodes well for ShearElegance Studio, as it positions itself as a new Salon that offers tailored services to meet the individual needs and preferences of its customers. By staying ahead of industry trends and providing exceptional customer service, ShearElegance Studio is well-positioned to capture a share of the growing market.

Another trend in the Salon industry is the rising demand for eco-friendly and sustainable beauty products. Consumers are becoming more conscious of the environmental impact of their beauty choices and are seeking out Salons that prioritize sustainability. ShearElegance Studio can capitalize on this trend by sourcing environmentally-friendly products and incorporating eco-friendly practices into its operations. By aligning with the values of environmentally-conscious consumers, ShearElegance Studio can attract a loyal customer base and differentiate itself in the competitive Salon industry.

Below is a description of our target customers and their core needs.

Target Customers

At the core of ShearElegance Studio’s target market will be local residents of Honolulu. This demographic is crucial as they provide a steady base of clientele year-round. The salon will tailor its services to meet the diverse needs of this group, ranging from traditional hair care to more specialized treatments that reflect the local culture and climate.

ShearElegance Studio will also focus on tourists visiting Honolulu. This segment presents a unique opportunity for seasonal boosts in clientele. The salon will offer services that are appealing to vacationers looking for luxury pampering experiences or those in need of quick beauty services before heading to the beach or a special event. This strategy is expected to complement the regular patronage from local residents by filling in the seasonal demand gaps.

Additionally, ShearElegance Studio will target professionals working in the vicinity. This segment values convenience and efficiency, alongside high-quality service. By offering flexible scheduling, express services, and membership packages, the salon will cater to the needs of busy professionals looking for a reliable beauty solution within their hectic schedules.

Customer Needs

ShearElegance Studio fulfills the essential need for high-quality personal grooming services, including haircut, styling, manicure, pedicure, and skincare treatments. Residents seeking these services can expect to receive unparalleled attention to detail and craftsmanship. The salon prioritizes the use of premium products and cutting-edge techniques to ensure every client feels pampered and rejuvenated.

In addition to the core services, ShearElegance Studio recognizes the importance of a holistic beauty experience. Customers can enjoy a serene and luxurious atmosphere that promotes relaxation and well-being. This environment, coupled with exceptional customer service, ensures that every visit meets the highest standards of satisfaction and indulgence.

Understanding the diverse needs of its clientele, ShearElegance Studio offers customizable services that cater to individual preferences and styles. Whether clients are looking for a bold new haircut, meticulous nail art, or soothing skincare treatments, they can find tailored solutions that reflect their personal taste and lifestyle. The salon’s commitment to versatility and creativity makes it a trusted destination for all beauty and grooming needs.

ShearElegance Studio’s competitors include the following companies:

Salon Blanc offers a wide range of hair services focusing on high-end treatments such as balayage, hair coloring, and precision cuts. Their price points are in the premium segment, reflecting the upscale services they provide. Salon Blanc generates significant revenue by targeting affluent clients who prioritize exclusive hair care experiences. The salon is located in a fashionable district of Honolulu, attracting a clientele that values trend-setting hairstyles and personalized services. Salon Blanc serves customers primarily in the Honolulu area but also attracts visitors looking for luxury hair care while on vacation. The key strength of Salon Blanc lies in its reputation for innovative styling and use of premium products. However, its weakness could be its premium pricing, which may not appeal to budget-conscious consumers.

Salon 808 offers a comprehensive range of hair and beauty services, including haircuts, coloring, and styling, as well as makeup and bridal services. Their price points are designed to cater to a broad spectrum of customers, from budget to mid-range, making them accessible to a wider audience. Salon 808 has a strong revenue stream, supported by its diverse service offerings and competitive pricing. With multiple locations across Honolulu, Salon 808 serves a diverse customer base, from locals to tourists. The salon’s key strengths include its versatility in service offerings and its accessibility in terms of location and price. However, its broad focus might dilute its brand identity, potentially making it less attractive to clients seeking highly specialized services.

Salon Allure specializes in hair care and beauty services, with a focus on innovative treatments such as keratin treatments and extensions, in addition to traditional services like haircuts and coloring. Their pricing strategy balances between mid-range and high-end, aiming to attract a middle to upper-middle-class clientele. Salon Allure has a strong presence in Honolulu, with a single, well-located salon that emphasizes a personalized customer experience. Salon Allure targets a wide geographic area within Honolulu, catering to both residents and visitors who seek high-quality hair and beauty services. The salon’s key strength is its commitment to using advanced hair care technologies and techniques. A potential weakness for Salon Allure is the challenge of maintaining a high level of personalized service as it grows and potentially expands its customer base.

Competitive Advantages

At ShearElegance Studio, we pride ourselves on offering a more extensive variety of haircut, styling, coloring, and other beauty services than our competition. This expansive menu not only allows us to cater to a wider audience but also enables our clients to enjoy a one-stop beauty experience. Our skilled team is trained in the latest trends and techniques, ensuring that every service we provide is of the highest quality. By continuously updating our offerings and staying ahead of beauty trends, we can meet and exceed the expectations of even the most discerning clients, setting us apart in the vibrant Honolulu beauty scene.

Moreover, our commitment to customer satisfaction extends beyond the variety of services we offer. We create a welcoming and comfortable atmosphere that makes every client feel pampered and valued from the moment they step into our salon. Our use of high-quality products and tools further reinforces our dedication to excellence, ensuring that clients not only look their best but also feel their best. Additionally, our strategic location offers convenience to both local residents and visitors, enhancing our accessibility and appeal. These competitive advantages, combined with our passion for beauty and excellence, make ShearElegance Studio a premier destination for anyone seeking top-notch beauty services in Honolulu.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

At ShearElegance Studio, clients can expect a wide array of premium beauty and grooming services tailored to meet the unique needs of each individual. This salon prides itself on delivering quality, style, and comfort across all its offerings. From transformative haircuts to rejuvenating skincare treatments, ShearElegance Studio provides a full spectrum of services to ensure clients leave feeling and looking their very best.

One of the cornerstone services is Haircut and Styling. The salon offers bespoke haircuts tailored to fit each client’s personal style and preferences. Whether you’re seeking a dramatic change or a simple trim, the experienced stylists work with precision and care. Prices for haircuts and styling start at $50, ensuring that clients can access top-tier service at competitive rates.

Hair Coloring is another specialty of ShearElegance Studio, where the aim is to achieve the perfect shade and tone for every client. From full color transformations to subtle highlights, the salon uses high-quality products to ensure lasting results and hair health. Prices for hair coloring services begin at $70, varying based on the complexity and length of the hair.

For those looking to pamper their hands and feet, Manicures and Pedicures are available. The salon offers a range of treatments from basic grooming to luxurious spa pedicures, ensuring that every client’s needs are met. With meticulous attention to detail, the beauty specialists provide a relaxing and satisfying experience. The starting price for manicures is $25 and pedicures begin at $45.

Skincare Treatments at ShearElegance Studio stand out for their personalized approach. Each treatment begins with a thorough skin analysis to tailor the service to the client’s specific skin needs. From facials to more targeted treatments, the salon uses only the finest products to promote healthy, glowing skin. Clients can expect to invest starting from $60 for a skincare treatment, depending on the type and duration of the service.

Last but not least, Waxing and Hair Removal services are available for those seeking smooth, hair-free skin. The salon provides a comfortable and discreet environment for all waxing services, ensuring the highest standards of hygiene and care. Prices for waxing and hair removal services start at $15, varying according to the area being treated.

In summary, ShearElegance Studio offers a comprehensive suite of beauty services designed to cater to a wide range of preferences and needs. With a focus on quality, comfort, and style, clients can expect nothing but the best from their experience at the salon.

Promotions Plan

ShearElegance Studio embraces a comprehensive approach to attract customers and establish its brand in the competitive market of Honolulu, HI. With a keen understanding that the right promotional methods play a crucial role in business growth, the studio will leverage both traditional and digital channels to reach its target audience effectively.

Online Marketing stands at the forefront of ShearElegance Studio’s promotional strategy. The studio will utilize social media platforms such as Instagram, Facebook, and Pinterest, given their high visual appeal, which is perfect for showcasing the studio’s hair and beauty services. Regular posts featuring before-and-after photos, styling tips, and promotional offers will engage the community and drive traffic to the salon. Additionally, the salon will maintain an SEO-optimized website that provides a seamless booking experience, introduces the team of professionals, and highlights services and special promotions. Email marketing campaigns will also be an integral part of the strategy, offering exclusive deals to subscribers and keeping them informed about the latest trends and services available at ShearElegance Studio.

Beyond online marketing, ShearElegance Studio will engage in local community events and partnerships to build brand awareness and attract customers. Participating in or sponsoring local fashion shows, beauty contests, and community events will position the salon as a key player in Honolulu’s beauty scene. Collaborations with local businesses, such as gyms, spas, and boutiques, will provide cross-promotional opportunities, introducing the salon to potential customers who value wellness and style.

To further entice new clients, ShearElegance Studio will offer introductory discounts and referral programs. These incentives not only encourage first-time visits but also turn satisfied customers into brand ambassadors who share their positive experiences with friends and family. Additionally, the salon will implement a loyalty program to reward regular clients, ensuring they feel valued and incentivized to return.

Lastly, ShearElegance Studio will not overlook the power of exceptional customer service as a promotional tool. By creating a welcoming atmosphere, offering personalized consultations, and ensuring each client leaves feeling beautiful and satisfied, word-of-mouth recommendations will become a powerful asset for the salon.

Through a mix of online marketing, community engagement, incentive programs, and unparalleled service, ShearElegance Studio will attract and retain a diverse clientele, securing its place as a go-to destination for beauty services in Honolulu, HI.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of ShearElegance Studio, there are several key day-to-day operational processes that we will perform.

• Appointment Scheduling and Management : We will utilize a digital scheduling system to book, confirm, and reschedule appointments efficiently. This system will also send reminders to clients to reduce no-shows.
• Client Check-in and Check-out Procedures : Upon arrival, clients are promptly checked in. After services are rendered, we will ensure a smooth check-out process, including handling payments and booking future appointments.
• Inventory Management : Regularly monitor and reorder salon supplies, beauty products, and equipment to ensure we always have necessary items in stock to provide our services.
• Staff Scheduling : Ensure adequate staffing levels to meet client demand while optimizing staff productivity and satisfaction. Adjust schedules as needed based on peak hours and staff availability.
• Quality Control of Services : Implement a system for assessing and ensuring the quality of services provided. This includes continuous training for stylists and staff on the latest techniques and trends.
• Sanitation and Cleanliness : Maintain a clean and sanitary environment in line with health and safety regulations. This includes regular cleaning of workstations, tools, and common areas.
• Customer Service and Feedback : Prioritize exceptional customer service at all points of interaction. Encourage and review client feedback to identify areas for improvement and celebrate successes.
• Marketing and Promotion : Execute ongoing marketing efforts to attract new clients and retain existing ones. This includes managing social media accounts, email marketing, and special promotions.
• Financial Management : Monitor daily revenues and expenses. Conduct regular financial reviews to ensure the salon is profitable and identify opportunities for cost savings.
• Compliance and Legal : Ensure the salon complies with all local, state, and federal regulations, including business licenses, health and safety standards, and employee labor laws.

ShearElegance Studio expects to complete the following milestones in the coming months in order to ensure its success:

• Securing a Prime Location : Find and secure a salon premise in a high-traffic area of Honolulu, HI, that is easily accessible to the target demographic. This location should also comply with local zoning laws and have the potential for attractive signage to draw in walk-in customers.
• Obtaining Licenses and Permits : Ensure all necessary local and state licenses and permits are obtained. This includes cosmetology licenses for staff, a business license, health and safety permits, and any other regulatory requirements specific to operating a salon in Honolulu.
• Building Out and Decorating the Salon : Complete the interior design and build-out of ShearElegance Studio. This includes purchasing salon equipment, chairs, styling stations, and creating a welcoming and stylish environment that aligns with the brand image.
• Hiring and Training Staff : Hire skilled and licensed hairstylists, colorists, and support staff. Implement a training program to ensure all staff are familiar with the salon’s operating procedures, customer service standards, and health and safety protocols.
• Launch Our Salon : Officially open ShearElegance Studio with a grand opening event to generate buzz in the community. Implement an initial marketing campaign to attract customers, utilizing social media, local advertising, and promotional offers.
• Establishing a Strong Online Presence : Develop a professional website and establish active social media profiles. Utilize these platforms for marketing purposes, showcasing services, sharing customer testimonials, and providing an online booking system.
• Building a Loyal Customer Base : Implement a customer loyalty program and gather customer feedback to improve services. Focus on word-of-mouth marketing by providing exceptional service that encourages customers to refer friends and family.
• Get to $15,000/Month in Revenue : Implement strategies to steadily increase monthly revenue, such as expanding service offerings, optimizing pricing strategies, hosting special events, and increasing repeat business through effective customer relationship management.
• Monitoring Financial Health : Regularly review financial statements to monitor profitability, manage expenses, and adjust business strategies as necessary. This includes setting up a robust accounting system from the start.
• Ongoing Professional Development : Provide ongoing education and professional development opportunities for staff to stay current with the latest salon trends, techniques, and health and safety standards. This will help in maintaining a competitive edge and ensuring high-quality service. By successfully completing these milestones, ShearElegance Studio will be well-positioned for success in the competitive salon industry in Honolulu, HI.

ShearElegance Studio management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Owen Perry, President

Owen Perry, President of ShearElegance Studio, brings a robust portfolio of experience to the table, having previously managed a successful salon. His entrepreneurial journey is marked by a keen understanding of the beauty industry’s nuances and the ability to foster a culture of excellence and innovation. Owen’s leadership style is characterized by his commitment to setting high standards in customer service and operational efficiency. His prior success in running a salon not only demonstrates his competence in managing day-to-day operations but also his skill in navigating the competitive landscape of the beauty industry. Owen’s insight into market trends and his ability to adapt and evolve business strategies make him a pivotal asset in steering ShearElegance Studio towards lasting success.

ShearElegance Studio requires significant investment to achieve our growth objectives. This funding will be allocated towards salon setup, marketing initiatives, inventory procurement, and operational expenses. Our financial strategy is designed to ensure that we have the resources needed to establish a strong market presence, attract a diverse clientele, and deliver exceptional beauty services, setting the stage for long-term profitability and success.

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Salon Business Plan Example PDF

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• The Best Spa Salons In...

The Best Spa Salons in Moscow

Contributor / Journalist

The city of Moscow is full of traditional Russian banyas , Thai spas and international saunas. Find the best way to treat yourself at these options. After all, everyone deserves quality time and a bit of a relaxation after an intensive day of exploring the city.

1. barvikha hotel spa.

The Barvikha Hotel & Spa offers its visitors a luxury experience in this posh space, located a 30 minute drive from the centre of Moscow. This spa is one of the most expensive, but it offers a range of treatments. Here you can get an ancient Chinese or European treatments, take a hydromassage bath, or treat yourself at the health bar located on the ground floor. The interior was designed by famous Italian maestro Antonio Citerrio. Barvikha Luxury Village, Odintsivsy District, Moscow, Russia. https://www.instagram.com/p/BfJFjXShein/?taken-by=barvikha_hotel

2. Purovel Spa & Sport at Swissotel Krasnye Holmy

Building, Gym, Spa

Purovel Spa & Sport wellness centre is located in the heart of Moscow, at luxury Swissotel Krasnye Holmy . The goal is to satisfy visitors’ needs through cosmetic and healthy goods based on organic and eco resources. It offers various fitness programs, massages, therapies, oil treatments, pedicures, manicures, peeling and collagen revitalisation. Among the signature branded treatments are the Purovel Turkish stone massage and meadow massage. At the gym hall you can exercise daily between 6am and 11pm.

Kosmodamianskaya Nab. 52, Building 6, Moscow, Russia.

Sandunovskie bani (meaning sauna) is the oldest and most beautiful of Moscow’s bath houses. It’s been popular among locals and visitors for decades, and is a special recreational institution, not just a sauna. Only here are visitors able to get a special old Russian bath treatments. It is exceptionally designed with marble floors, columns and beautiful benches. Traditional Russian treatments include herbal massage, hot and cold baths and a sauna visit. The beauty centre offers high-class pedicures and manicures plus massage and tanning. Private bathrooms are available upon request in advance. Neglinnaya Street 21, Moscow, Russia. https://www.instagram.com/p/BaqrtebBXor/?taken-by=sanduny

ESPA at Ritz-Carlton Moscow

The Ritz-Carlton is located on Tverskaya Street, the central and the longest street of Moscow, and offers visitors a unique spa experience. Asian, European, Eastern and Indian treatments and massages are available, along with oil therapy and oriental aromatherapy. The gym provides modern and verified equipment. The 30-minute head massage is recommended. Tverskaya Street 3, Moscow, Russia.

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.

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The best halal restaurants in kaliningrad.

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Health & Beauty in Moscow

Moscow health & beauty guide, fitness centers.

There are literally hundreds of gyms and fitness centers available to take care of health & beauty of expats in Moscow. The majority are extremely well-equipped, most including a swimming pool, extensive class schedule, open courts for many sports, and also saunas, beauty salons, and tanning facilities. Expect to pay about 28,000 – 62,000 RUR for an annual subscription (in cash, upfront).

These Moscow fitness centers provide information in English and may have some English-speaking staff:

• Gold’s Gym http://www.goldsgym.ru http://www.goldsgym.com/ The international chain – if you have a membership from your home country, you may have guest privileges here. There are two locations:Dinamo (a favorite with expatriates) Offers a fully equipped gym and cardio area, extensive schedule of aerobics classes, designated courts for football, basketball, volleyball, tennis and squash area, swimming pool, beauty salon, massage, and tanning services. Body revolution programs twice annually. Leningradsky Prosp. 31/30 Closest metro: Dinamo +7 (495) 931 96 16 Opening hours: Mon-Fri 7:00 – 23:00; Sat-Sun 9:00 – 22:00Lefort Has all imaginable cardio equipment, free weights, more than 25 regularly scheduled group classes (including yoga and pilates), spinning equipment, designated courts for football, basketball, volleyball, tennis, a table tennis area, sauna, and massage room. Elektrozavodskaya Ul. 27/3 Closest metro: Eletrozavodskaya or Preobrazhenskaya Ploshad +7 (495) 662-46 53 Opening hours: Mon-Fri 7:00 – 23:00; Sat-Sun 9:00 – 22:00
• Planet Fitness http://www.fitness.ru/ A more affordable option among Moscow’s fitness centers. Annual memberships start at 29,000 RUR. There are 15 locations in Moscow, most of which offer free weights, cardio equipment, a swimming pool, aerobics and dance classes, and boxing. Many also have massage and tanning. Typical opening hours: Mon-Fri 7:00 – 24:00; Sat-Sun 9:00 – 22:00 (may vary by location)
• World Class http://www.worldclass.ru/ With 16 locations in Moscow, you’re sure to find one nearby. The biggest and best offer a full range of fitness and cardiovascular equipment, group classes in everything from aerobics to martial arts, personal training, swimming pool, kid zones, and spa and solarium. Typical opening hours: Mon-Fri 7:00 – 24:00; Sat-Sun 9:00 – 24:00 (may vary by location)

Golf Courses

There are three golf course in Moscow and the Moscow area:

• Moscow City Golf Club http://www.mcgc.ru/home_en/ This 9-hole course is conveniently located in the city. Also offers a practice area, pro shop, tennis courts, spa and restaurant Ulitsa Dovzhenko 1 Closest metro: Kievskaya (then by bus) +7 (499) 147-8330
• Le Meridien Moscow Country Club This 18-hole golf course is home to the Russian Open (PGA European Tour) every summer. It is part of an exclusive private membership resort in the Moscow suburb of Nakhabino, about 40 minutes out of the city. Also has a comprehensive sports complex and excellent restaurant. +7 (495) 626-5910 e-mail:  [email protected]
• Moscow Golf Club http://www.moscowgolf.ru/eng/main/ Moscow’s newest 18-hole course opened in May 2009. Also offers tennis and a fitness center. Ostrovnaya ul., 2 Closest metro: Krilatskoe +7 (495) 234-7451

Tennis Courts

Many fitness centers in Moscow offer facilities for playing tennis, as do the golf courses. But you can also try a specialized tennis club, or the facilities are the stadiums:

• Zhukovka Tennis Centre Located 10 km beyond the MKAD in the village Zhukova, this center offers 10 indoor tennis courts; tennis school, massage room and bicycle rental. 1 Illinskoye Shosse, Zhukovo + 7 (495) 418-3701 Opening hours: Mon-Sun 8:00 – 22:00
• Luzhniki Sports Complex This popular stadium has two full-size tennis courts in addition to a great range of other facilities. Luzhnetskaya Nab. 24 Closest metro: Sportivnaya +7 (495) 637-0262 Opening hours: Mon-Sun 7:00 – 22:00

Swimming Pools

The great majority of fitness centers in Moscow also have swimming pools. But you can also easily find great pools and even waterparks without a gym membership.

• Olympic Sports Complex This stadium has the best swimming pool in all of Moscow. Note that you must bring a medical certificate showing you are free of skin, and other, conditions that can be transmitted through the water (can be issued at any public clinic). Olympisky Prospekt 16/18 Closest metro: Prospekt Mira +7 (495) 288-5453
• Chaika Another nice pool, located on the circle metro line. You will also need to present a medical certificate, but you can get one on the spot (valid for a month) from the swimming pool medical department (open 8:30 – 22:00) Turchaninov Per. 1/3 Closest metro: Park Kultury +7 (499) 246-1344
• Kimberlyland http://www.kimberlyland.ru/ A great waterpark with 5 pools, slides, water games, and a special kids club. Also has a large gym, mini-golf course, beauty salon, and restaurant on site. Azovskaya Ul. 24 Closest metro: Sevastopolskaya +7 (495) 310-0401

Yoga Centers

There are numerous yoga centers in Moscow, and of course many fitness centers also offer yoga classes. The following yoga center has English-speaking instructors available:

• Ashtanga Yoga Center http://www.yoga108.com/en/about/ Hatha Yoga at various levels. Instructors speak both Russian and English. One class costs 350 -500 RUR; a monthly membership is 2200 – 2700 RUR. They have four locations in Moscow:Stary Tolmachevsky Per 7 (inside “Orbita” center) Closest metro: Novokuznetskaya +7 (495) 953-6957Zoologicheskaya Ul 30 Closest metro: Mayakovskaya, Barrikadnaya +7 (495) 550-9646Ostozhenka Ul 8 (inside “Sambo” club) Closest metro: Kropotkinskaya +7 (495) 201-7209Bolshoy Vlasyevsky Per 10 Closest metro: Arbatskaya or Kropotkinskaya +7 (495) 300-4587

Football (Soccer) Fields

Many fitness centers provide facilities for football, as do most stadiums (see Entertainment > Sports Events). You may also enjoy getting involved with the following expatriate football groups:

• Expat Over 30s Football League A league of 8 teams that plays weekly at Dynamo Stadium. Games are 11-a-side with professional referees. New players age 28 and over with playing experience are recruited at the beginning of the season. http://www.moscowfootball.com/
• Women’s Football Club Open to all, and emphasizes fun over professional play. Meets Sundays from 17:00 to 19:00 near metro Aeroport. Contact: Natalie [email protected]

Ice Skating Rinks

Ice skating is very popular in Moscow. In the winter, there are open-air rinks all around the city and at Gorky Park. There are also numerous indoor rinks:

• Umka Levoberezhnaya Ul 12/1 Closest metro: Rechnoy Vokzal +7 (495) 458-1084 Opening hours: Mon-Fri 8:00 – 21:00; Sat 19:45 – 20:45; Sun 18:30 – 19:30
• Raduzhny Chobotovskaya Ul 6 Closest metro: Prospekt Vernadskogo +7 (495) 733-0369 Opening hours: Mon-Fri 8:00 – 21:00; Sat 17:00 – 20:00; Sun 17:00 – 18:00
• Ice Palace Yuzhny Bulatnikovskaya 2 Closest metro: Prazhskaya +7 (495) 383-8738 Opening hours: Mon-Fri 7:00 – 22:00; Sat-Sun 21:00 – 22:00
• Ice Palace Rus Voronezhskaya Ul 13/3 Closest metro: Domodedovskaya +7 (495) 399-1327 Opening hours: Mon-Sun 7:00 – 24:00
• Ledovy Dvorets (Offers skating classes) Volgogradsky Prospect 46/15 Closest metro: Tekstilshchiki +7 (495) 179-3964 Opening hours: Mon-Sun 7:00 – 24:00

Each MEGA Mall (see Shopping) also has an ice skating rink.

Skiing and Snowboarding Slopes

• Krylatskoe Downhill skiing and snowboarding on a 400-meter slope. Krylastskaya Ul 2 Closest metro: Krylastskoye or Molodezhnaya (then take bus number 229 or 829)
• Volen Ski Park http://www.volen.ru A ski resort with hotel, restaurants, and an excellent ski school and ski rentals. North of the city. To get there, head out on Dimitrovskoe Schosse; turn left 46 km beyond the MKAD, and follow the signs. +7 (495) 993-95-40; 993-95-02 [email protected] Moscow office: Olimpiyskiy prospect, 7 ste 411/ + 7 (495) 961 00 50

Besides these two slopes, Moscow offers a wealth of possibilities for cross-country skiing, especially in parks in the outskirts of the city including Sokolniki, Bitsevskiy Park, Kuzminki, Vorobievy Gory, and Yakhroma.

Horse Riding Facilities

There are many locations for horse riding in and around Moscow. The following two have English-speaking instructors available:

• Pradar Individual horse-riding lessons with qualified English-speaking instructors. Single admission to the Club is 1750 RUR, or purchase a monthly horse-riding card for 18,000-24,000. Begovaya Ul 17 Closest metro: Begovaya +7 (495) 945 05 87 E-mail:  [email protected]
• Hippodrome Complex Individual horse-riding lessons with qualified English- and German-speaking instructors available. Begovaya Ul 22/1 Closest metro: Begovaya +7 (495) 945 50 59

Rock Climbing

The following rock climbing school offers English-language instruction:

• AlexClimb Indoor Rockclimbing http://www.alexclimb.com/en_rockschol_01.php Operates from September to May and organizes training across indoor and outdoor locations in Moscow; also organizes tours around Russia and internationally. You can purchase 8 two-hour sessions with an English-speaking instructor in a group of 4-8 people for 5,400 RUR (plus entrance to the rock climbing gym). Individual trainings also available.

The following expat club is a fun way to meet people and play rugby at the same time:

• Moscow Dragons Rugby Club http://moscowdragonsrfc.com Play rugby and get involved in many social and charitable events.

Paintball Fields

Paintball is increasingly popular with teenagers even in Moscow. The following two locations are available:

• Action Paintball Games Panfilova Ul 20-2 Closest metro: Sokol +7 (499) 796 46 46
• Paintball Sports Club A large outdoor complex,10 kilometers outside the MKAD. Horse riding is also available. +7 (495) 772 88 80, 918 45 80

Field Hockey

The following expat club is a fun way to meet people and play hockey at the same time:

• Expat Field Hockey Club A club that welcomes beginners, and both men and women. Meets Saturday from 15:00 to 16:30 at Sokolniki Football Training Center (closest metro: Sokolniki) Equipment is provided, and the sessions cost 250 RUR per person each. Contact: Vineet Arora [email protected]

Useful links

• http://www.101.ru A popular online Russian radio station.
• http://www.masterRussian.com Site where you can master Russian grammar, learn new vocabulary and practice speaking and reading Russian.
• http://www.translit.ru A transliteration site – type in Roman letters and they are automatically converted to Cyrillic.

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