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Why do incumbents fund startups? : a study of the antecedents of corporate venture capital in China
Dushnitsky, Gary, (2022)
Why Do Incumbents Fund Startups? A Study of the Antecedents of Corporate Venture Capital in China
China's Expanding Security Involvement in Africa : A Pillar for ‘China–Africa Community of Common Destiny’
Yu, Lei, (2018)
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15 Corporate Venture Capital: Past Evidence and Future Directions
Gary Dushnitsky is Assistant Professor of Management at the Wharton School, University of Pennsylvania. His research focuses on the economics of entrepreneurship and innovation, exploring the conditions under which established corporations succeed, or fail, to partner with innovative startups, and the implication to corporate innovativeness. He is the recipient the Heizer Award for the best dissertation by the Entrepreneurship division of the Academy of Management, the Best Dissertation Award by the Technology, and Innovation Management division of the Academy of Management, as well as the Herman Krooss Award for Outstanding Dissertation (Stern School of Business, NYU). His papers received a number of awards including the McKinsey Paper Prize (Honorable Mention) at the Strategic Management Society.
- Published: 02 September 2009
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This article reviews the academic literature on corporate venture capital, that is, minority equity investments by established corporations in privately-held entrepreneurial ventures. It starts with a detailed definition of the phenomenon. An historical background of Corporate Venture Capital (CVC) is presented, followed by an extensive review of CVC investment patterns. The article then presents scholarly findings beginning with firms' objectives, through the governance of their CVC programmes and the relationships with the portfolio companies and ending with a review of corporate, venture and CVC programme performance. The article concludes with directions for future research.
15.1 Introduction
In May 1999, an entrepreneurial provider of wireless multimedia software for mobile applications, PacketVideo, received a financing round of $4m from an investment syndicate consisting of Intel Corporation and two venture capital funds. At the time of the investment, the market capitalization of the semiconductor incumbent was about 1.25 million times bigger than the post-round valuation of the year-old venture it financed. This observation raises a number of questions. What is the magnitude of corporate venture capital investments? Why do industry incumbents pursue equity investments in small entrepreneurial ventures? And when will entrepreneurs seek corporate backing? The answers to these questions can advance our understanding of entrepreneurial success, corporate innovativeness and economic growth.
This chapter reviews the academic literature on corporate venture capital, that is minority equity investments by established corporations in privately-held entrepreneurial ventures. We start with a detailed definition of the phenomenon. An historical background of Corporate Venture Capital (CVC) is presented, followed by an extensive review of CVC investment patterns. We then present scholarly findings beginning with firms' objectives, through the governance of their CVC programmes and the relationships with the portfolio companies and ending with a review of corporate, venture and CVC programme performance. The chapter concludes with directions for future research.
15.2 Definition
For the purpose of this chapter, CVC is defined as a minority equity investment by an established corporation in a privately-held entrepreneurial venture. Three factors are common to all CVC investments. First, while financial returns are an important consideration, there are often strategic objectives that motivate CVC activities. Second, the funded ventures are privately held considerations and are independent (legally and otherwise) from the investing corporation. Third, the investing firm receives a minority equity stake in the venture. Later, I highlight the main terms in the corporate venture capital literature. A brief discussion of corporate actions that do not fall within the above definition follows.
Three decades and a similar number of CVC waves have left the field with many, often overlapping, terms. To avoid confusion, Figure 15.1 summarizes the terminology used in this chapter. In doing so, I build on the terminology of recent work by Block and MacMillan ( 1993 ), Chesbrough ( 2002 ), Gompers and Lerner ( 1998 ), and Maula ( 2001 ). The main players include the Parent Corporation (e.g. Motorola) that launches a Corporate Venture Capital Program (e.g. Motorola Ventures), which in turn invests in Entrepreneurial Ventures (e.g. Cedar Point Communications, E-Ink, and IceFyre Semiconductor, Inc.). Scholars investigate the activities in which these players engage, focusing mainly on Governance and Investment Relationship . The former refers to the relationship between a parent corporation and its CVC programme (e.g. the relationship between Motorola and Motorola Ventures). Study topics include the organizational structure of the CVC program, CVC objectives, the compensation scheme, and so forth. The investment relationships between a CVC programmes and its portfolio companies (e.g. Motorola Ventures and E-Ink) are characterized by a certain level of fit. The issues that fall under this rubric include the monetary and non-pecuniary support provided by the corporation, the knowledge and information that flows back from the venture as well as the level of relatedness between the products, services or technologies of the two.
The practice of corporate venture capital should not be confused with other corporate activities that are aimed at enhancing firm innovativeness, growing revenues, or increasing profits. The definition excludes: (i) non-equity-based inter-organizational relationships; (ii) other equity-based forms of inter-organizational relationships (e.g. joint ventures or investments in public companies); (iii) internal corporate venturing; and (iv) spin-outs (i.e. independent businesses started by departing employees). In addition, investments by financial firms aimed solely at diversifying their financial portfolios, as well as investments by independent VC funds, are not a part of CVC activities.
Corporate venture capital: Terminology
While often used synonymously, the term ‘corporate venture capital’ differs from either ‘corporate venturing’ or ‘corporate spawning’. The latter is associated with the study of corporate spin-outs, when an individual leaves his or her employer and opens a related business (e.g. Klepper, 2001 ; Gompers et al., 2004 ). It focuses on employees who walk away from corporate positions in order to start their own businesses (i.e. corporate outflow), whereas CVC is interested in harnessing entrepreneurial knowledge or products (i.e. corporate inflow). The term ‘corporate venturing’ (also known as ‘corporate entrepreneurship’ or ‘corporate intrapreneurship’) addresses different activities, including investment in internal corporate divisions, business development funds, and so on (for a review see Guth and Ginsberg, 1990 ; Thornhill and Amit, 2001 ). The origin of the entrepreneurial team differs between the two: corporate employees are being funded by corporate venturing initiatives, whereas corporate venture capital commonly targets entrepreneurs with no prior relationship to the corporation. Another key distinction is the fact that both the CVC investor and the entrepreneurial venture are participating in the market for entrepreneurial financing, along with independent VCs and angel investors. In the case of corporate venturing, however, employees are provided with corporate funds and do not consider competing sources of capital. Finally, it is important to note that a few CVC programmes have been mandated by their parent corporation to engage in venturing activity, in addition to venture capital investment.
15.3 Historical background
Historically, corporate venture capital investment has been highly cyclical. To date, we have witnessed three waves of corporate venture capital. As a collective, established corporations are regarded as an important source of funding in the markets for entrepreneurial financing. They are second only to independent venture capital funds in dollar amount invested, and lead other investor groups such as angels and Small Business Investment Corporations (Prowse, 1998 ; Timmons, 1994 ).
The first wave of corporate venture capital started in the mid-1960s. Three factors are associated with the substantial increase in corporate funding for new ventures at that time. The overall corporate diversification trend of the 1960s, combined with excess cash flow experienced by many of the investing firms constitute two of the main factors (Fast, 1978 ). The financial success of pioneering independent venture capital funds and the stellar performance of their portfolio companies constitute the third driving factor (Gompers and Lerner, 1998 ). 1 About one-fourth of Fortune 500 firms experienced venturing programmes during that period, including such firms as American Standard, Boeing, Dow, Exxon, Heinz, Monsanto, and W. R. Grace.
These early programmes invested in either external start-ups, employee-based ventures or both. Externally focused programmes funded start-ups with the goal of addressing or extending corporate needs. They pursued venture capital investments either directly (e.g. GE's Business Development Services) or indirectly through independent venture capital funds (Gompers, 2002 ). A few firms attempted to reinvent their business by encouraging employees, mostly those in technical roles, to start new ventures. These efforts were supported by parent corporations (e.g. DuPont's Development Department and Purina's New Venture Division), which provided funding as well as non-monetary support (Gompers, 2002 ). During these early days, many CVC programmes invested in external as well as internal ventures. For example, Exxon Enterprises, an affiliate of Exxon Corporation, initiated and funded some 37 high technology ventures during the 1970s. About half of these ventures were internally grown ventures, while the other half were external ventures (Sykes, 1986 ).
The first wave ended in the early 1970s. The attractiveness of venture capital investment decreased dramatically with the collapse of the market for IPO in 1973. Many independent funds suffered lower returns and difficulties in raising new funds (Gompers and Lerner, 1998 ). Macroeconomic changes and the oil shock of the time meant that many of the investing corporations no longer experienced excess cash flows, thus drying off available resources for investment. Finally, frictions within the CVC programmes and between the programmes and their parent corporations resulted in inferior financial and strategic performance, ultimately leading to the termination of CVC efforts.
The second wave took place in the first half of the 1980s. Changes in legislation, significant growth in technology-driven commercial opportunities, and favourable public markets stimulated the venture capital market as a whole. 2 Again, many leading firms in the chemical and metal industries launched CVC programmes. Technology firms (e.g. Analog Devices, Control Data Systems, and Hewlett-Packard) and pharmaceutical companies (e.g. Johnson & Johnson) also initiated new venture financing efforts during that time. The market crash of 1987 led to a sharp decline in independent, as well as CVC investments.
The third wave took place during the 1990s. The period was characterized by technological advancement, explosion in internet-related new venture creation, and a surge in venture capital investing. The number of CVC programmes has soared to more than 400. Diverse multinational corporations such as News Corp. (E-Partners), Smith Kline Beecham (S. R. One), Texas Instrument (TI Ventures), Dell (Dell Ventures), and Novell (Novell Ventures) established CVC funds. A handful of corporations such as Intel created multiple funds. Inflation-adjusted CVC investment levels during this time far exceeded previous waves. By the year 2000, established corporations have become important players in the venture capital industry participating in rounds well in excess of US$16 billion, approximately 15 percent of all venture capital investment. This marked a sharp incline from the meagre US$0.5 billion invested by corporations in 1996 (Venture Economics).
As with previous waves, a crisis in the public markets has driven many corporations to fold their venturing activities. Yet, a number of leading corporations remain committed to CVC investment even during the current period of sharp declines and significant financial losses (Chesbrough, 2002 ). A testament to the increased role of CVC is the fact that dozens of firms have joined the Corporate Venture Group within the National Venture Capital Association (NVCA) since late 2003. Moreover, CVC investment remains well above historical levels despite the downturn in the market for venture capital.
To conclude, the historical overview highlights three key drivers of corporate venture capital activity. At the macro level, the emergence of novel technologies is an important precursor to CVC investment. Established firms often leveraged their CVC programmes to identify, learn, and invest in attractive technologies. The financial markets played a key role as well. Not only did they serve as catalysts for entrepreneurial activity to begin with, but also they facilitated the transformation of technological advancement and commercial power into high financial returns. Further research is warranted to establish whether corporations can, or should, mimic successful venture capital funds, yet it is undeniable that CVC activity has closely paralleled the expansions and contractions of the financial markets in general, and the venture capital market in particular. At the firm level, we observe that CVC investment is undertaken predominantly by incumbent firms. Whether it is agency considerations or value creation that drive firms' behaviour is unclear. Consistent with the former, early CVC waves involved established firms that operate in stable industries and enjoy significant free cash flows. During later waves however, CVC was pursued mainly by incumbents in turbulent industries potentially as a response to Schumpeterian competition.
15.4 Investment patterns
This section provides an overview of the main patterns in CVC activity. It focuses on various facets of established firms' investment, including industry affiliation and geographic location, dollar amount invested, and ventures' characteristics. A brief comparison between CVC and independent VC investment patterns is presented. Data on investment activity is drawn from Venture Economics VentureXpert database. Venture Economics collects data through multiple sources including the investment banking community, surveys of general partners and their portfolio companies, government filings and industry associations (European Venture Capital Association, National Venture Capital Association, etc.). Venture Economics representatives often contact investors and companies to verify and supplement their records. Previous academic studies on the venture capital industry have used the Venture Economics database (Bygrave 1989 ; Gompers, 1995 and 2002 ; Gompers and Lerner, 1998 ; Sorenson and Stuart, 2001 ). Because each investment generates a unique record in the database, the data contain the full history of investors' investments in each venture. While the data is not without limitations, it is among the most comprehensive record of private equity activities in general, and venture capital investments in particular.
Figures 15.2a and b (Panels A, B) presents a summary of total annual investment in new ventures by corporations and independent venture capital funds during the period 1969 to 2003. The amounts represent dollar volume of rounds and are adjusted to 2003 dollars. 3 We observe that CVC activity has gone through three waves in the last 30 years. The first wave peaked in the early seventies. Activity declined until approximately 1978, when changes in legislation led to an increase in venturing investments by independent venture capitalists as well as established firms. This second wave peaked around 1986 with total annual investment at approximately US$750 million. Investment levels declined sharply after the stock crash of 1987 to a level of US$130 million in 1993. The third wave began with the rise of the Internet in the mid-nineties. At its peak in the year 2000, the dollar volume of rounds in which corporate investors participated exceeded US$18 billion, about 15 percent of all venture capital investments that year.
Panel A: Annual IVC and CVC investments (1969–96) (CPI-adj)
Panel B: Annual IVC and CVC investments (1969–2003) (CPI-adj)
Panel C: Annual CVC activity by sectors (1969–97)
Table 15.1 presents a summary of the investment activity of the 20 largest venturing firms in our sample in terms of total cumulative round volume. Intel leads the list with total investments approaching US$1.5 billion since 1992. The top-20 list is dominated by the largest electronics and computer concerns such as Microsoft, Sony, Motorola, AOL, and Dell. Johnson & Johnson is the first pharmaceutical firm to appear in the list at the 13th position with cumulative investments approximating US$196 million. The majority of these firms have started their corporate venturing funds after 1993. A few have been engaged in corporate venturing since the sixties including Xerox, Johnson & Johnson, and Motorola. A handful of firms including Intel, Sony, and Xerox operate a number of funds with which they invest in new ventures.
Note : a in US$ millions.
Figure 15.2c (Panel C) presents a summary of total annual corporate venture capital activity by sectors during the period 1969–97. 4 Consistent with Table 15.1 , we observe that firms in the information technology sectors and the pharmaceutical industry actively engage in corporate venture capital. The chemical industry and the metals industry had lively CVC investment during the 1980s that was not matched during the CVC wave of the 1990s. We may speculate that much of the run-up in CVC investment in the late 1990s was driven by the Internet. For example, starting in 1995, the publishing industry experienced a surge in CVC activity which was mainly a result of established media moguls such as News Corp. investing in Internet start-ups that provided news and other information online.
Detailed analysis of the last CVC wave finds substantial cross-sector variation in firms' investment behaviour. Some firms invest in ventures that operate in their own sector while others invest in neighbouring sectors, report Dushnitsky and Lenox ( 2005a ) based on a large panel of US public firms during the period 1990–99. For example, nearly 50 percent of all CVC investment by chemical and pharmaceutical companies went into ventures within those sectors, while only 18 percent of all CVC investment by semiconductor firms went into semiconductor ventures. The authors attribute these patterns to firm-level, and venture's industry-level (as opposed to firm's industry) factors. The likelihood of investing CVC increases in industries with rich technological opportunities (e.g. up to 93% of the annual amount of CVC is channelled into industries that experience the highest levels of patenting), weak intellectual property protection, and where complementary capabilities are important to appropriate the returns to innovation. Corporate cash flow is also found to be significantly and positively associated with a firm's CVC behaviour. Finally, the greater the firm's absorptive capacity, the more it invests corporate venture capital.
Figures 15.3a to c present a breakdown of global CVC activities by country for the period 1990–99. According to Venture Economics, the majority (approximately 71%) of CVC-investing firms are based in the United States (Panel A). Asian and European firms are also among the leading CVC investors, particularly those in Japan (e.g. Sony, Mitsubishi and Sumitomo), United Kingdom (e.g. Reuters, Reed Elsevier and News Corp.), Germany, South Korea, and France. The figure may downplay the role of these firms, as many of them are coded as US-based though the parent corporation is not headquartered in the United States (e.g. Panasonic Ventures or Mitsui & Co. Venture Partners). As for venture's country affiliation, we find, not surprisingly, that US-based ventures constitute about 75 percent of all CVC-backed ventures (Panel B). Other CVC-backed ventures tend to operate in countries with substantial CVC headquarters, with Israel being the only exception. Again, the data may over-emphasize the role of US-based ventures. Recent surveys suggest that the weight of American ventures is lower, and stands at 61 percent (Birkinshaw, Murray and van Basten-Batenburg, 2002 ), or even as little as 38 percent (Ernst & Young, 2002 ). These surveys cover a small number of globally leading corporate investors and thus may not represent the geographical distribution of the population of corporate funds. Finally, the fact that corporate venture capital, in aggregate, tends to originate and reach the same countries does not necessarily mean that funds invest domestically. As we discuss below, CVC is used at times to access foreign technologies or learn about and enter geographically distant markets.
A closer investigation reveals that while the identity of CVC-originating and CVC-receiving countries greatly overlaps, the level of CVC inflows and outflows correlates to a lesser extent. The differences may be explained by cross-country variation in national innovative capacity. At the national level, innovative activity is often associated with the existence of technological capabilities, a strong legal regime, an effective capital market, and competitive product markets (Jeng and Wells, 2000 ; Furman, Porter and Stern, 2002 ). Consistent with previous research, countries with greater technological capabilities, larger capital markets and stronger legal protection have a larger number of CVC-backed ventures. However, the number of CVC investors in a country is mainly associated with the presence of an effective financial market, and to a lesser extent with its technological advancement. 5 Both the number of ventures and CVC investors increase in a country's gross domestic product (GDP), yet they are not correlated with national-level measure of competition. These observations should be taken with caution due to data limitation, measure validity, and the fact that they represent simple pair-wise correlations. Nonetheless, they highlight contextual differences in the factors that stimulate entrepreneurs and CVC activities.
Corporate investors and independent venture capital funds often exhibit different investment practices. One dimension on which they differ is the stage of investment. Figure 15.4a (Panel A) illustrates that mature ventures constitute a higher fraction of established firms' portfolios in the period 1990–2003, compared to independent VCs' portfolios. Start-up stage ventures, defined as companies still undergoing R&D and with no commercial operations, are more than 10 percent of independent VC portfolios, but less than 5 percent of that of CVC investors. 6 These patterns are consistent with the analysis of Gompers and Lerner ( 1998 ) of CVC and IVC investments between 1983 and 1994. Interestingly, Dushnitsky ( 2004 ) reports that this disparity cannot be explained by investors' stage-preferences, as declared and documented in Venture Economics and the Directory of Corporate Venturing. Most CVC programmes pursue a balanced strategy investing in both early- and late-stage ventures, and among the remaining programmes the number of those focused on late stage financing is equal to that interested solely in early-stage ventures.
Panel A: CVC investments by corporate location (1990–2003)
Panel B: CVC investments by nation (1990–2003)
Panel A: CVC and IVC investment patterns by venture stage for 1990–2003
Shifting from the stated preferences to the actual investment patterns, we observe that as the market for venture capital grew over the last decade, corporate funding of later stage ventures grew more rapidly (Figure 15.4b , Panel B). The figure tracks the evolution of CVC investment by stage, pegging 1990 investment level as the origin point. It demonstrates that the explosion in expansion and late-stage activity was met by a substantial, yet smaller, increase in corporate funding for start-up and early-stage ventures.
Panel B: Relative CVC investment by venture stage 1990–2003
Panel A: Syndicate size by venture stage (1990–99)
Combined, the evidence reviewed in the two paragraphs above suggest that in the face of ‘willing’ corporate investors, young entrepreneurial ventures may be less inclined to seek corporate backing while mature ventures are more interested in doing so. Interestingly, an early-stage round is more likely than a start-up stage round to involve a firm and a venture operating in a related industry. However, later stage rounds (e.g. expansion, or later) are less likely to have a firm-venture pair in the same industry, in comparison to start-up stage rounds (Gompers, 2002 ).
The two investor groups also differ in their syndicate size. Figures 15.5a and b show that the average syndicate size is significantly larger when one of the investors is a corporate venture capitalist. The larger syndicate membership is not merely a feature of greater CVC involvement in later stage rounds. It is clear that corporate investors' participation is associated with higher average syndicate size, irrespective of the round in which investment is taking place (Panel A). Moreover, the observation is not a mere artifact of heterogeneity in the valuation of ventures. We define ten strata, such that in each stratum, IVC-backed and CVC-backed ventures received similar round valuations. Within each stratum, we continue to observe that syndicates involving corporate investors exhibit higher membership size (Panel B).
Panel B: Syndicate size by round valuation (1990–99)
15.5 The corporate venture capital literature
This section summarizes the academic work on corporate venture capital. Building on more than 15 years of scholarly work, we present evidence on the key characteristics of CVC programmes, their parent corporations, their portfolio companies and the relationships between them. The performance implications are discussed next. Figure 15.6 summarizes the topics.
A caveat is warranted here, however. Much of the existing literature relies on case studies or descriptive surveys. The generalizability of any one study may be limited due to the small number of companies being covered and the cross-sectional nature of the sample. 7 A number of important causal factors such as firm size or industry choice are often not controlled for. Other important issues, such as unobserved heterogeneity and temporal precedence, cannot be addressed using cross-sectional samples. Therefore, when interpreting the results given in the table below, the reader should be cognizant of the context from which they were drawn. To that end, Table 15.2 summarizes the main properties of the major CVC surveys.
Corporate venture capital: Performance
Notes : NR — not relevant. NA — not available
a Survey sent to Fortune 500 companies, implying only US-based firms were included.
b Independent VC firms that raised money and managed a fund for a non-financial corporation.
c Initially 109 firms were identified and 73 responded (67%), but only 28 (i.e. 26%) engaged in CVC.
d Among the respondents, 19 were UK firms and 9 foreign subsidiaries operating in the UK.
e Maula identified 856 CVC-backed ventures of which only 810 had continued operations. There were 135 respondents (17%), and lack of information on CVC investors, as well as not meeting various criteria, further dropped the sample to 91.
f Professor Thomas Helmann was the academic representative on the advisory board.
g Birkinshaw et al. identified 447 CVC units of which only 327 were still active—95 (29%) responded.
15.6 Investors' objectives
The motivation for firms' corporate venture capital is the subject of substantial study. Independent Venture Capital funds invest in early- and late-stage business endeavours with the sole purpose of capital appreciation through lucrative exits (usually via an Initial Public Offering or a trade sale). Why do established corporations choose to invest in young ventures? The literature suggests some firms pursue CVC to secure financial gains, while others seek strategic benefits. Yet, others pursue both (Block and MacMillan, 1993 ; Chesbrough, 2002 ).
In the first comprehensive survey of CVC practices, Siegel, Siegel and MacMillan ( 1988 ) find that CVC programmes rank ‘Return on Investment’ as the most important objective. The authors assert caution in interpreting this result because almost 42 percent of the respondents ranked financial returns as less than essential, while emphasizing various strategic objectives. Combined with the fact that many programmes seek financial returns along with strategic objectives, this implies that CVC is not solely a financial exercise. Among the strategic benefits, ‘Exposure to New Technologies and Markets’ was ranked significantly higher than any other strategic objective. Other objectives, by order of importance, were ‘Potential to Manufacture or Market New Products’, ‘Potential to acquire Companies’, and ‘Potential to Improve Manufacturing Processes’.
Winters and Murfin ( 1988 ) point at international business opportunities and expansion of corporate contacts as additional strategic benefits. Corporate venture capital offers multinational firms with ‘International Business Opportunities’, specifically the opportunity to license entrepreneurial venture's technologies or products and market them overseas. The authors further stipulate that CVC activity expands a firm's ‘contacts’ beyond its common network, thus opening it to many new business opportunities. Finally, the authors are skeptical of CVC role in facilitating acquisitions. Not only can a corporation seek acquisition targets independently of its venture capital activities, but also ‘There are no cheap acquisitions to be obtained by this venture capital involvement since professional venture capital investors always seek the maximum financial returns for their early-stage investment.’
Sykes ( 1990 ) conducts a survey of strategically driven corporate venture capitalists. He reports ‘Identify New Opportunities’ and ‘Develop Business Relationships’ top the list of strategic objectives. Other objectives, by order of importance, are ‘Find Potential Acquisitions’, ‘Learn How to do Venture Capital’, and ‘Change Corporate Culture’. The lowest ranking objective, as reported by the 31 firms that responded to the survey, is ‘Assist Spin-Outs from the Corporation’.
McNally ( 1997 ) sheds light on the objectives of corporate venture capitalists in the United Kingdom. Only 36 percent of the firms in his sample cite financial returns as the primary reason for their investment activity. However, ‘Financial Return on Investment’ is a prominent goal when considering either primary or secondary CVC objectives. As with US-based programmes, ‘Identification of New Markets’ is the top strategic objective (68%). Other primary strategic objectives include ‘Exposure to New Technologies’ (43%), ‘Develop Business Relationships’ (38%), ‘Identification of New Products’ (38%), and ‘Assess Potential Acquisition Candidates’ (21%). 8 The study offers a unique perspective into the decisions of firms that considered, but did not pursue, corporate venture capital. McNally's survey covers 73 firms, of which 45 did not invest in new ventures but partially considered doing so. 9 The most common motivation for contemplating such activity among the non-investors was to gain a window on technology. This finding holds, irrespective of whether the firms considered investing directly or through independent VC funds. The decision not to pursue CVC was motivated either by the lack of corporate resources (i.e. capital and managerial time; see also Dushnitsky and Lenox, 2005b ), or by the preference towards more conventional mechanisms for knowledge acquisition (i.e. internal R&D or acquisitions) that offer greater control.
A more recent account of CVC objectives is presented by Kann ( 2000 ). 10 Focusing solely on programmes with a strategic objective, she reports that ‘External R&D’ is the most common objective (45%), followed by ‘Accelerated Market Entry’ (30%), and ‘Demand Enhancement’ (24%). Kann ( 2000 ) defines these objectives as follows: ‘External R&D’ programmes seek to increase internal R&D capabilities through entrepreneurial technologies, with the ultimate goal of filling gaps in corporate technological portfolios or enhancing awareness to strategic blindspots. Firms threatened by rapid changes to their core businesses often pursue ‘Accelerated Market Entry’ in an attempt to leverage entrepreneurial technologies and reinvent themselves. Finally, some programmes pursue a ‘Demand Enhancement’ strategy by sponsoring ventures with complementary technologies, products, or services. 11
Two surveys target the CVC population post-2000 market decline. The first, conducted by Ernst & Young ( 2002 ), includes 40 global leaders that engage in venture capital investments. A total of 56 percent of the respondents state strategically driven activity, 33 percent declare financially driven investment, and 11 percent claim to pursue both. That being said, the report notes that ‘most strategic investors would argue that a sound strategic investment is likely to produce sound financial returns ….’ Again, ‘Window on Technology Developments’ is ranked as the leading strategic objective. Other goals, by ranking, include ‘Importing/Enhancing Innovation with Existing Business Units’, ‘Leveraging Internal Technological Developments’, ‘Tapping into Foreign Market’, and ‘Corporate Diversification’.
Birkinshaw et al. ( 2002 ) survey 95 CVC programmes from around the world. More than half of the programmes are affiliated with European firms, and the remainder are mainly North American corporations. ‘Learning and Developing Strategic Relationships’ tops the list, with ‘Increasing Demand for our Products and Services’ in second place. Other reasons, such as ‘Investing in External Start-ups for Financial Returns’, and ‘Development of Internal Business’ were ranked much lower. However, the ranking conceals heterogeneity in CVC objectives. The authors analyze response patterns and identify four clusters, each associated with a different objective. Based on their cluster analysis, they conclude that 32 percent of the programmes invest in external start-ups in order to gain high financial returns, and 31 percent pursue a strategic window on technology. The remaining 37 percent invest primarily in internal ventures, rather than external startups. Some seek to cultivate internal growth (26%), while others aim to leverage corporate intellectual property and spin out businesses (11%).
To conclude, established firms pursue investment in new ventures for various reasons. Some firms seek to cash-in on their incumbent industry position and enjoy high financial returns. Their goal is capital appreciation through lucrative exits, such as an IPO or a trade sale of their portfolio companies. Most firms pursue CVC for a variety of strategic objectives. Perhaps the most common objective is the pursuit of novel technologies that are relevant to core corporate activities, often referred to as ‘Window on Technology’ (also ‘External R&D’ or even ‘Potential to Improve Manufacturing Processes’). In the same way, spotting potential acquisition candidates is an oft-cited objective. Another common CVC objective is the development of strategic relationships, most often with the intent of learning or engaging new markets. Recent surveys indicate that investment in ventures with the intent to create demand for corporate products or services is an alternative role of corporate venture capital. Less common is the view of CVC investment as an opportunity to enter foreign markets (e.g. ‘International Business Opportunities,’ or ‘Tapping into Foreign Markets’). Similarly, a few firms point at ‘Exposure to Entrepreneurial Spirit’ and an effort to ‘Change Corporate Culture’ as an important, yet not primary, objective.
In an attempt to understand the motivation behind CVC investment, the literature proposes a number of typologies of CVC objectives (e.g. Siegel et al., 1988 ; Chesbrough, 2002 ). However, these typologies bundle CVC objectives along with at least one other facet of CVC operations (e.g. structure). We propose a different classification of the seven strategic objectives mentioned above. Our typology is guided solely by CVC objectives, specifically the intended effect of a venture's success on existing corporate businesses. The classification places CVC strategic objectives along a continuum ranging from seeking substitutes to sponsoring complements. On the one hand, investment activity may be used to identify novel products, services, or technologies to replace existing corporate products, services, or technologies, that is, targeting potential substitutes. For example, CVC may serve as an early alert system allowing the corporation to identify threatening entrepreneurial technologies. Some of the objectives that fit here include ‘Exposure to New Technologies’ (McNally, 1997 ), ‘External R&D’, ‘Accelerated Market Access’ (Kann, 2000 ), and potentially ‘Identification of Acquisition Candidates’ (Siegel et al., 1988 ). On the other hand, investment activities may seek to complement corporate businesses by funding ventures that increase the value of existing corporate businesses (Brandenburger and Nalebuff, 1996 ). The two may complement each other along different dimensions: technologically (e.g. ‘Develop Business Relationships’, Birkinshaw et al., 2002 ), in the product market (e.g. ‘Demand Enhancement’, Kann, 2000 ), as well as geographically (e.g. ‘Tapping into Foreign Market’, Ernst & Young, 2002 ).
15.7 Programme governance
The governance of CVC activities is a multi-faceted topic. It covers the structure of the CVC programme, the degree of autonomy it possesses, and the compensation of the personnel in charge of making these investments. Past work provides excellent documentation of each facet of CVC governance. However, it pays less attention to the inter-dependencies between them, which we highlight in this sub-section.
We review the work on CVC governance chronologically. By presenting the studies in chronological order, rather than addressing the issues of structure, autonomy, and compensation separately, we highlight the evolution of governance practices between the second and third Corporate Venture Capital waves. The reader, however, is asked to be cautious in interpreting the results. The observed patterns may reflect temporal evolution of governance mechanisms, but may also be a product of the intentionally selective sampling employed by some studies. 12
Variety of CVC structures
The review of the work on programme structure poses a particular challenge. It is often the case that studies use a similar label to describe dissimilar programme structures. To avoid unnecessary confusion, we assign labels to each structure (see Fig. 15.7). Some firms choose to invest in entrepreneurial ventures indirectly by joining existing VC funds as limited partners. We label this practice, ‘CVC as LP’. Other firms choose to establish CVC programmes. In contrast to the independent venture capital funds, which are structured almost exclusively as a limited partnership, we observe heterogeneity in programme structures. These range from tight structures to loose ones. Programmes where current operating business units are responsible for CVC activities are denoted as having a tight structure. This is a ‘Direct Investment’ structure (e.g. Nortel Networks). Other programmes are organized as ‘Wholly-Owned Subsidiaries’, which are separate organizational structures set up for the sole purpose of pursuing corporate venture capital (e.g. Nokia Ventures). ‘Dedicated Funds’ constitute the last, and least common, structure where a firm and an independent VC fund co-manage the investment activity. Examples include Sequoia Seed Capital, a joint venture between Sequoia Capital and Cisco Systems, and TI Ventures in which Texas Instrument is the sole limited partner. 13
Siegel et al. ( 1988 ) provide detailed information regarding programme autonomy levels and compensation practices. About 66 percent of the respondents stated that they undergo a thorough review by corporate headquarters prior to each investment. Only 11 percent of the respondents are free to pursue investments without prior corporate approval, and another 21 percent are subject to only formal approval process. Interestingly, about half of the CVC programmes (48%) report that a dedicated pool of funds is made available to them on a one-time basis. 14 Other programmes are either assigned smaller funds on a periodic basis (27%), provided with funds on an ad hoc basis (19%), or did not respond (6%). Using cluster analysis, the authors identify two CVC types: programmes characterized by a high degree of autonomy and permanent financial commitment (denoted ‘pilots’), and programmes that are highly dependent on corporate approval and capital commitment (denoted ‘co-pilots’). As for the compensation scheme of CVC personnel, they find that linking pay to a venture's performance is common practice. This is achieved either by a bonus based on the venture's performance over the short or long term (29%, 14%, respectively), or direct participation in the venture fund (10%). Nonetheless, a substantial number of CVC programmes offer only base salary (31%).
Winters and Murfin ( 1988 ) observe four different structure types. 15 Two of the structures they identify (invest in funds and direct investment in companies) map directly onto ‘CVC as LP’ and ‘Direct Investment’ discussed on the previous page. They go on to discuss two types of CVC subsidiaries. Both are similar in terms of their structure (consistent with the ‘Wholly-Owned Subsidiary’ label) but differ in their investment objectives (i.e. financial vs. strategic). The authors note that a CVC subsidiary is more likely to have funds dedicated for investment activity. Furthermore, a subsidiary structure is advantageous because it attracts the co-operation of VCs by signalling corporate commitment to venture investing. It also mitigates entrepreneurs' concerns of malfeasant corporate behaviour, and offers flexibility in locating the programmes in a state with low capital gains taxes.
In a study of strategically driven CVC programmes, Sykes ( 1990 ) finds that 84 percent of the programmes invest as limited partners, 81 percent act as direct investors, and 64 percent pursue both. 16 The differences in structure do not reflect dissimilarity in objectives. The two groups rank a list of strategic objectives similarly with one exception: direct investors also seek to change corporate culture whereas limited partners see their investment as an opportunity to learn about venture capital markets. The study is also witness to an evolution in governance practices: ‘In the past few years “focused” VCLPs, dedicated to serving the specific business area interests of a sole corporate investor, have made an appearance. This is almost like having a direct investment portfolio, except independently managed’ (Sykes, 1990 : 46).
Block and Ornati ( 1987 ) focus on the compensation practices firms undertake when they establish new venture divisions. In their study of 42 Fortune 500 companies, they find many firms recognize the importance of pay-for-performance. Yet, in practice corporate venture managers are paid no differently than other corporate personnel. 17 Sykes ( 1992 ) conducts a related study and reports similar findings: the need for ‘equity-based’ compensation for venture managers is acknowledged but not always practised. 18 Among the main reasons for the lack of ‘equity-based’ compensations are: (i) a need for pay-equality vis-à-vis other corporate employees (especially those in direct contact with the venture); (ii) an effort to align the venture's goal with corporate interests; (iii) an inability to determine venture performance or manage complex compensation systems; and (iv) an attempt to avoid problems when transferring employees to and from the venture. Finally, career concerns may drive CVC personnel to shun potentially profitable ventures that pay over the long haul (Rind, 1981 ). Specifically, CVC managers are wary that they will not be in their positions to enjoy the fruits of such investments, but will be held accountable for the losses in the short run.
McNally ( 1997 ) presents a careful study of the structure of programmes in the UK. He reports that 82 percent of the respondents provide funds to entrepreneurial ventures, 43 percent invest through independent VC funds, and 25 percent do both. Moreover, the evidence suggests wholly-owned CVC subsidiaries invest in ventures directly as well as through independent VCs. This may suggest that the ‘CVC as LP’ and the other three structures are not necessarily mutually exclusive. Shifting from structure to degree of autonomy, McNally finds that programmes experience a moderate level of flexibility. This is especially true of investment in independent VCs, where a third of the programmes were not subject to headquarter's approval. In contrast, only 9 percent of the programmes investing directly in new ventures did not require any headquarter's approval. As for the interaction between the CVC structure and its objectives, there is little evidence to indicate the two are correlated. Both the programmes that invest through VC funds, and those that fund ventures directly, rank the search for new technologies, establishment of business relationships and high financial gains as their top objectives. 19 The author also notes the growing salience of dedicated funds, reporting that 46 percent of the independent VC funds that had non-financial firms as limited partners, had a sole limited partner. The majority of these funds are managed by Advent International.
Kann ( 2000 ) reports the vast majority of strategically-driven programmes are controlled by their parent corporations. She distinguishes between three structures: ‘CVC as LP’, ‘Dedicated Fund’ and a third category of corporate-managed-programmes which aggregates ‘Direct Investment’ and ‘Wholly-Owned Subsidiary’. 20 Seventy-eight percent of the programmes fall in the last category, whereas each of the first two accounts for 11 percent. Further analysis reveals a significant correlation between CVC structure and objectives. Univariate tests suggest that firms that seek to sponsor complementary ventures are more likely to pursue ‘CVC as LP’. In contrast, firms that aim to increase internal R&D capabilities are more likely to employ a corporate-managed programme structure. Unfortunately, the analysis does not allow us to determine whether CVC objectives differ between programmes structured as ‘Direct Investment’ and those structured as ‘Wholly-Owned Subsidiary’.
The Ernst & Young survey finds that 32 percent of the programmes are structured as a CVC subsidiary and 59 percent pursue some variation of ‘Direct Investment’, either as an independent unit (5%) or a fully integrated part of a corporate business unit (55%).
Birkinshaw et al. ( 2002 ) offer an insight on the governance of CVC programmes. They report that 90 percent of the programmes are owned solely by the parent corporation, but do not distinguish between ‘Direct Investment’ and ‘Wholly-Owned Subsidiary’. They, too, present evidence that the CVC programmes are only moderately autonomous: about 35 percent of the programmes do not have a dedicated pool of funds and seek approval for each investment. The authors find CVC governance and objectives are correlated. Programmes that invest externally for strategic gains are more likely to have their funds subject to corporate approval (35% of programmes with such objective), in comparison to programmes that seek only financial gains (25% of programmes with such objective). Interestingly, strategically-driven programmes experience less autonomy with respect to management of their portfolio companies, but greater autonomy in making decisions regarding the CVC programme itself. 21 Finally, they find that standard corporate salary is the common compensation scheme among CVC personnel, mainly due to concerns over pay-inequality and attempts to align a programme's interests with that of the parent corporation. Bonus based on either financial or strategic performance is used occasionally and, to a lesser extent, carries interest in CVC portfolio companies.
To summarize, three important facets of CVC governance are explored. As for programme structure, we observe four distinct categories: ‘Direct Investment’ (i.e. a corporate business unit manages CVC activity), ‘Wholly-Owned Subsidiary’ (i.e. a subsidiary is set up to handle investments), ‘Dedicated Fund’ (i.e. a fund co-managed by the firm and a venture capitalist), and ‘CVC as LP’ (i.e. capital allocated to a venture capital fund). Interestingly, we witnessed an evolution in CVC governance practices with the emergence of the ‘Dedicated Fund’ over the past decade. As for programme autonomy, we observe substantial variation along two dimensions: capital allocation and decision autonomy. Some programmes are allocated a large amount of capital upfront while others receive the necessary funds on an ad hoc basis. In some firms, the ability to make investments (i.e. fund a particular venture), and exit (i.e. sell a venture or take it public), is fully delegated to the CVC programme. In other firms, it is subject to scrutiny and corporate approval. As for the compensation of CVC personnel, we observe a growing propensity to provide high power incentives to CVC managers. These include bonuses based on financial or strategic milestones and, seldom, participation in venture success (e.g. carried interest). Standard corporate salary was the prevailing compensation scheme among CVC personnel in the past and remains the practice in a substantial minority of programmes, nowadays.
The inter-dependencies between the three governance facets have received little attention in the literature. Yet, there is some evidence to suggest that these facets are partially correlated. Tightly structured programmes (e.g. ‘Direct Investment’) are more likely to be subjected to rigorous corporate scrutiny. Also, they are more likely to employ corporate-wide compensation to avoid inequality concerns and ensure alignment with corporate interest. In contrast, loosely structured programmes (e.g. ‘Wholly-Owned Subsidiary’ and ‘Dedicated Fund’) are likely to have a dedicated pool of funds and enjoy decision autonomy. Moreover, the compensation schemes employed in these programmes often have a substantial upside. Finally, the literature indicates that passive investment through VC funds (i.e. ‘CVC as LP’) is associated with specific governance mechanisms. However, there is little evidence to suggest that CVC governance, and particularly CVC structures, differ across programmes' objectives, for the group of corporate managed programmes (i.e. Direct Investment, Wholly-Owned Subsidiary, and Dedicated Fund).
15.8 Investment relationships
Information, capital and commercial assets flow between CVC programmes and entrepreneurial ventures. From the CVC's perspective, selection and monitoring are the fundamental building blocks of a successful investment relationship. 22 The latter has to do with the mechanisms through which the CVC manages its portfolio companies once a funding deal has taken place (e.g. board seats), whereas the former addresses the ways in which a CVC programme identifies, selects and attracts prospective portfolio companies in the first place (e.g. deal flow , due diligence ). Many of the selection and monitoring mechanisms also allow the firm to leverage, or learn about, entrepreneurial inventions.
On the issue of venture selection, R. Siegel et al. ( 1988 ) find that ties to independent venture capitalists, direct contacts to entrepreneurs and referral from departments within the corporation are the main sources of deal flow. The more autonomous programmes (i.e. ‘pilots’) rank ties to independent VCs as the main source of deal flow, whereas referral from a firm's own departments is more important for ‘copilots’ (programmes that are more dependent on corporate approval and capital). An inadequate deal flow is experienced when the ventures operate in an industry that is attractive to the parent firm. 23 The authors also find that CVC programmes and independent VC funds employ similar investment criteria. Accordingly, they attribute great importance to entrepreneurs' experience and personality as well as ventures' product or market potential. On the issue of post-deal investment relationship the study describes a number of impediments to effective relationships. It reports that incompatibility between corporate and entrepreneurial cultures is a leading obstacle to an effective relationship.
A study of 31 strategically-driven programmes finds that ties to the venture capital community, and to a lesser extent referral from corporate personnel, are important deal-flow sources (Sykes, 1990 ). The author documents different aspects of the post-deal relationship including monitoring activities (e.g. attending board meetings, receiving periodic reports) and provision of value-added services to the venture (e.g. awarding expert advice). He also finds a portfolio company may be leveraged to the advantage of the parent firm (e.g. seeking advice from the venture, identifying other investment opportunities, forming business relationships). When the investment channel is one of ‘CVC as LP’ there is negligible interaction between the corporation and the venture. In these cases, the focus shifts to the role of the venture capitalist as a broker and facilitator of corporate-venture interaction.
Investment relationships in the UK are described in detail by McNally ( 1997 ). The sources of deal flow vary as firms approach potential portfolio companies either directly, or through intermediaries such as venture capitalists. Often a business relationship (i.e. customer–supplier linkages or contractual alliances) predates the investment relationship. As for the investment criteria, contrary to Siegel et al. ( 1988 ), McNally finds that CVCs assess ventures' products and market first, and only then evaluate entrepreneurs' experiences. The selection process is strict, and CVC investors fund less than 10 percent of the potential targets. 24 Once an investment is made, corporate investors closely monitor the ventures: 96 percent of them take a seat on the board and communicate with their portfolio companies on a monthly or weekly basis. The interaction is not limited to unidirectional monitoring. A vast majority of the ventures view CVC board presence positively and particularly commend (a) corporate assistance in solving short-term problems, and (b) corporate role as a sounding board to management team. These observations do not apply to firms that pursue ‘CVC as LP’. These firms have little interaction either during the pre- or post-deal phases. For example, none of the firms associated with a ‘CVC as LP’ programme has ever taken part on ventures' boards.
Firms' monitoring practices are at the centre of a few recent surveys on both sides of the Atlantic. Maula ( 2001 ) surveys 91 US-based ventures in the computer and communication industries during the late 1990s. He finds that in 31 percent of the cases, the corporate investor holds a board seat and in 40 percent of the cases it holds passive observer rights rather than an active board position. These results echo a recent study of European venture capital practices (Bottazzi, DaRin and Hellmann, 2004 ). 25 The authors find that CVC investors serve on portfolio companies' boards (68%) and conduct close monitoring and monthly site visits (70%) almost as frequently as independent venture capitalists do (78%, 76% respectively). According to a survey by Ernst & Young ( 2002 ), VC referral and direct entrepreneur referrals are the main sources of new investments, each accounting for about 30 percent of CVC deal flow. Other sources include, by order of importance, internal employees and professional service firms.
Birkinshaw et al. ( 2002 ) find substantial variation in selection and monitoring practices across programmes' objectives. Venture capitalists are the main source of deal flow for externally-focused programmes investing either for financial or strategic reasons. Other external sources include direct contact by entrepreneurs (ranked 2nd) and referral by corporate employees (ranked 3rd). The reverse rank-order holds for internally-focused programmes. As for the acceptance rates, most internally-focused programmes and all externally-focused ones screen out about 85–90 percent of all the incoming ideas and fund only 2–3 percent of the initial proposal pool. 26 With respect to post-deal practices, the majority of the programmes take a full board seat (50%) or an observer seat (39%). 27 The evidence suggests only a limited communication between the venture and the corporation; while CVC personnel interact with the venture on a weekly or monthly basis, other corporate personnel seldom do so.
To conclude, CVC programmes are highly active in selecting and managing their investment relationships. Much like independent venture capitalists, corporate investors rely on referrals from other venture capital investors for the majority of their deal flow. Employees and business partners constitute an important, yet smaller, source of prospective targets. There is only cursory evidence regarding CVC selection processes. It suggests that corporate investors and venture capitalists employ similar investment criteria, evaluating the individual entrepreneur as well as the underlying opportunity. Moreover, CVC programmes fund a small percentage of the initial deal pool. While this observation implies rigorous screening and due diligence practices, we know little about the specific steps CVC investors take. Future work should study if and when do firms leverage their skilled R&D personnel, market familiarity, and unique industry outlook to select superior ventures. Further insight might be gained by comparing the process of choosing a portfolio company with the organizational routines that are involved in selecting an alliance partner or an acquisition target.
Moreover, corporate investors are actively involved with their portfolio companies. Most programmes communicate with the ventures more than twice a month and more than two-thirds of the programmes have a board seat, or at least hold observer rights. The relationships, however, are not limited to monitoring activities. The entrepreneurs benefit from corporate advice, and at times, the ventures educate the parent corporation about new technologies or business opportunities. Again, we need further insight regarding the type of advice and support afforded by the corporation. Do firms leverage their skilled R&D personnel, manufacturing capabilities, or industry outlook to assist portfolio companies? Detailed case studies may provide an answer to this question. These studies should recognize that the nature and magnitude of such support mechanisms may vary greatly by CVC objectives.
15.9 Performance implications
The performance implications of CVC receive much attention in the literature. Common topics include the link between the programme's objective (financial or strategic) and its success, or the impact of the programme's structure on its performance. Unfortunately, the lack of agreed-upon measures of strategic and financial outcomes, and to a greater extent the ambiguity regarding whose performance is being measured, resulted in much confusion. To avoid the confusion, we break the discussion into three parts (see Fig. 15.6). The first part addresses the success of entrepreneurial ventures that are backed by corporate investors. The performance of CVC programmes is the focus of the second part. Finally, the third part addresses the implication to the parent corporation. The distinction is necessary as some ventures, and even CVC programmes, may experience benefits at the expense of their parent firm, and vice versa.
Again, a few caveats are warranted. The existing literature relies predominantly on case studies or descriptive surveys that cannot control for a number of competing causal factors such as firm size, industry attributes, or macroeconomic conditions. Even when a multivariate analysis is presented, it is often based on a cross-sectional sample and thus cannot effectively address issues of unobserved heterogeneity and temporal precedence. Moreover, the evidence is often based on surveys where participants were asked to rank their own achievements. Self-reported measures are subject to biases and misrepresentations and should be interpreted with caution. While the study of CVC objectives or governance is also liable to self-report problems, these problems are of special concern when it comes to measuring performance.
Performance of the entrepreneurial venture
There are reasons to believe that corporate backing may increase a venture's success rate. An established firm may contribute to a venture on a number of dimensions (see Table 15.3 ). First, a corporate venture capitalist may provide value-added services similar to those provided by quality VC funds (Block and MacMillan, 1993 ). Secondly, it can extend unique services, which capitalize on corporate resources and complementary assets. For example, a venture may gain access to corporate laboratories, it can employ the corporation as a readily available beta site, or leverage a firm's network of customers and suppliers as well as domestic and foreign distribution channels (Teece, 1986 ; Pisano, 1991 ; Acs et al., 1997 ; Maula and Murray, 2001 ). A corporate investor can also offer unique insights into industry trends. 28 Lastly, the fact that a focal venture is chosen by an industry incumbent, acts as an endorsement effect toward third parties and/or the capital markets (Stuart, Hoang and Hybels, 1999 ).
McNally ( 1997 ) investigates 23 corporate-backed ventures located in the UK. 29 As expected, most ventures experience substantial non-pecuniary benefits in the form of help with short-term problems (83%), and access to corporate management (70%) and technical (49%) expertise (see discussion of the investment relationship). Other benefits include the ability to leverage corporate assets and access to corporate marketing and distribution networks (39%). In almost two-thirds of the cases, the firm and the venture entered a business relationship at a later date (e.g. buyer–supplier relationships, licensing agreements, or research contracts). The most important indirect advantage to the ventures (70%) is the increase in their credibility, consistent with the endorsement effect. A small, yet substantial, group of ventures experienced pricing benefits (42%) and lower performance targets (39%), which might have come at the expense of the corporate investor. Finally, among those ventures that received indirect CVC investment (i.e. ‘CVC as LP’), almost half were not aware of the corporate investor. The only benefit they report was the enhanced opportunity for future business relationships.
Gompers and Lerner ( 1998 ) employ secondary data on more than 30,000 investment rounds in US-based ventures during the period 1983–94. They define venture success as an IPO or an acquisition at high valuation, and find that CVC-backed ventures are at least as likely to succeed as VC-backed ventures, particularly when there is a fit between the venture and the corporation. 30 They also report that CVCs invest at a premium in comparison to similar investments by independent VCs. The premium, however, is not sensitive to the degree of fit between the venture and the corporation. While CVC premium is advantageous from the venture's viewpoint (it is able to raise funds at lower cost), it may imply lower returns to the corporate investor.
Maula ( 2001 ) explores in depth the mechanisms through which 91 US-based ventures benefit from their corporate backers. Building on the responses of ventures' CEOs, he studies the role of related resources (either production or distribution), knowledge acquisition, and endorsement in value creation. 31 Consistent with previous studies, Maula finds that all channels, except the acquisition of distribution-related resources, are significantly associated with value-added experience. It further indicates that the ability to leverage corporate resources is a function of complementarities between the two, as well as prior social interaction. The prominence of the corporate investor, venture's age, and customer switching cost are associated with increases in the endorsement effect.
Note : Adopted from Kelly et al. ( 2000 ).
Maula and Murray ( 2001 ) study 325 IT and communication ventures that IPOed on NASDAQ between 1998 and 1999. Focusing on CVC investment by members of the Global Fortune 500, they report that ventures co-financed by CVC investors receive higher valuations than comparable ventures funded solely by independent VCs. Moreover, ventures that are co-financed by multiple CVC investors earn even higher valuations. Note, while Gompers and Lerner ( 1998 ) study the probability of an IPO as a function of corporate backing, Maula and Murray investigate the valuation conditioned on going through an IPO. Both studies find that corporate backing has a positive impact on a venture's performance.
In sum, prior work suggests that CVC-backed ventures experience favourable performance. These benefits are evident both in absolute terms (McNally, 1997 ; Maula, 2001 ) as well as in comparison to VC-backed ventures (Gompers and Lerner, 1998 ; Maula and Murray, 2001 ). However, we do not know whether the benefits to the venture come at the expense of the corporation (e.g. inflated valuations). Further, it is unclear whether a venture's favourable performance should be attributed to the firm's ability to pick winners, or its ability to build superior ventures. A comparison between two groups: ventures funded by a single corporate investor, and those funded by a syndicate of corporate and independent venture capitalists—may shed light on the issue. If corporate investors excel in venture selection, the two groups should command similar round valuations and experience similar probability of success (e.g. an IPO event). If, however, firms are good at building strong ventures, the two groups should experience similar probability of success, yet ventures backed by a sole CVC may experience lower round valuation (i.e. at time of selection and investment they were not yet of superior quality).
Finally, we need to map the mechanisms through which corporate backing enhances the value of ventures. Future research should explore the effect of technological overlap (e.g. cross-citation of patents), shared manufacturing operations (e.g. the venture, or the firm, are listed as a major supplier of the other), joint marketing efforts (e.g. listings of the other products in own marketing material, use of similar third-party marketing channels), or product complementarities (e.g. product offering in related Corp-Tech categories) on ventures' performance (e.g. probability of IPO or growth in sales).
Performance of the CVC programme
Evaluating the performance of the CVC programme is a challenging task. There is no agreed-upon list of strategic benefits on which programmes are measured. This is further complicated by the fact that measuring programmes solely on their strategic contribution may hide financial losses, and vice versa. Yet, the difficulties did not deter scholars from addressing this issue. The work relies predominantly on surveys of CVC executives who rate the performance of their own programme. The responses inform us as to the spectrum of benefits associated with corporate venture capital, and the degree to which each was met. The benefits broadly fall into the following categories, echoing the list of CVC objectives: Internal Rate of Return (financial), window on technology (strategic), identifying acquisition candidates (strategic), strategic relationships development (strategic), demand enhancement (strategic), foreign market entry (strategic), change to corporate culture (strategic), and leverage internal technological developments (strategic).
R. Siegel et al. ( 1988 ) request corporate venture capitalists to rate their satisfaction with the programme's performance. The authors find that other than ‘opportunities to improve manufacturing processes’ all CVC objectives were reportedly met with above-satisfactory levels, with ‘exposure to new technologies and markets’ receiving the highest rating. Further analysis links programme attributes to ultimate performance, comparing the performance of ‘pilot’ (high degree of autonomy, permanent financial commitment) and ‘co-pilot’ (highly dependent on corporate approval and capital commitment) programmes. While ‘pilots’ attached greater weight to financial objectives, they reported higher satisfaction in achieving both financial and strategic objectives. The only exception was the higher satisfaction of ‘co-pilots’ with identification of acquisition opportunities.
Sykes ( 1990 ) investigates the overall strategic value generated by CVC programmes, using a sample of 31 firms that pursue strategically-driven investment. About 40 percent of the respondents report very high value creation, while 24 percent report nil or negative value. The magnitude of CVC value creation varies by investment structure and programme objective. In particular, roughly 50 percent of the respondents state strategic value is more likely to be generated through direct investment rather than investment as limited partners. Programme longevity, however, is similar for both groups: a median age of four years. Programmes motivated by the need to ‘identify new opportunities’ and ‘develop business relationships’ were associated with strategic value creation, while those seeking potential acquisition targets scored unsatisfactory levels. Interestingly, this pattern holds irrespective of the programme's structure. Finally, programmes that rated higher on strategic value creation are also associated with higher return on investment.
McNally ( 1997 ) surveys CVC programme directors in 28 UK-based organizations. He reports significant differences in the performance of programmes that follow a ‘CVC as LP’ structure versus those that invest directly. About 50 percent of the ‘CVC as LP’ programmes terminated their investment activity, and all of them did so due to unsatisfactory performance. In contrast, only 39 percent of the programmes that directly fund ventures no longer pursue investment activity, of which only 33 percent state poor performance as the reason for termination. None of the benefits associated with investment as limited partners is strategic. Rather, the benefits consist of the opportunity to learn about venture capital, gain financial returns, as well as enhance social responsibility. In contrast, programmes that directly invest in entrepreneurial ventures report high satisfaction with strategic goals, such as the opportunity to develop business relationships and exposure to new markets and technologies. 32
The study by Gompers and Lerner ( 1998 ) may also shed light on programme performance. To the extent that programme longevity is a proxy of its success, CVC programmes do not fare as well as independent VC funds: a mean of 2.5 years (and 4.4 investments) for the former compared to 7.1 years (and 43.5 investments) by the latter. Interestingly, investment in ventures operating in the same line of business, which they denote ‘strategic fit’, is associated with greater programme stability. If a strategic fit exists in at least half of a programme's investments, its life-span is equivalent to that of independent VC funds. Furthermore, the authors report that the likelihood of a CVC-backed venture success is similar to that of a VC-backed venture, and increases when there is a fit between the venture and the corporation. They also find that CVC investments are made at a premium compared to similar investments by independent VC funds.
Birkinshaw et al. ( 2002 ) survey CVC executives as well. They find that internal rate of return (IRR) and financial gains are the most common measures used by firms to evaluate their CVC programme. In terms of delivering on objectives, the results suggest programmes fare better with respect to strategic goals. Gaining a window on technology was at the top of the list. The ability to deliver financial returns was ranked fourth after ‘better use of existing corporate assets’ and ‘increased visibility/awareness of corporation’. Interestingly, programmes of different objectives exhibit similar performance along the financial, strategic, and internal motivation dimensions.
Hill et al. ( 2004 ) utilize the same database in a rigorous investigation of the determinants of CVC performance. In a multivariate regression analysis, they find that programmes that aggressively pursue syndication with independent VCs experience greater perceived strategic value, higher investment output per year and lower closure rate among portfolio companies. 33 The positive effect of syndication on investment output per year is particularly strong for programmes seeking investment in external ventures. They find that the degree of CVC governance (i.e. having pre-allocated capital and minimal corporate review) does not affect perceived strategic value for externally focused programmes. It is, however, significantly associated with a decrease in portfolio companies' closure rates. A decrease in closure rates is also associated with the use of VC-like compensation (i.e. carried interest) for externally focused programmes.
To conclude, there is mixed evidence regarding the performance of corporate venture capital programmes. Nonetheless, a few consistent observations emerge. The lifespan of CVC programmes is no longer than that of independent VC funds. The degree to which firms experience strategic and financial benefits varies by programme objectives and governance structure. That being said, programmes that perform well strategically also report favourable financial returns. The ability to experience strategic benefits diminishes substantially for firms investing as limited partners in an existing VC fund (i.e. CVC as LP).
Our understanding of programme performance can be advanced in a couple of ways. First, there is a need for a universal performance metric. Currently, the strategic performance of a CVC programme is either collapsed into a single measure (Sykes, 1990 ), or evaluated using eighteen different components (McNally, 1997 ; Birkinshaw et al., 2002 ). A useful metric is one that offers a parsimonious, yet meaningful, evaluation of CVC contribution. Along these lines, it may be useful to summarize the programme's performance along three dimensions: (a) technology, (b) the product market, and (c) geography.
Secondly, the design and measurement of CVC performance should be revisited. The evidence we present above is almost exclusively based on executives' accounts of their programme performance. The measures have many advantages, yet they are also subjective and liable to various single source biases. Future work should triangulate these informative, yet individual, assessments with quantitative measures such as a count of patent cross-citation patterns, count of joint marketing efforts, and so on. Separately, to the extent that CVC executives construe their own performance favourably, we may overestimate programme success. These concerns may be alleviated by soliciting evaluations from other, non-CVC personnel (e.g. CEO, CFO, COO and head of business units).
Performance of the parent corporation
The parent corporation does not necessarily experience favourable outcomes when its portfolio companies, or even the CVC programme, report positive performance. As we state above, benefits to the entrepreneurial venture may come at the expense of the corporate investor (e.g. inflated valuations). It is difficult to assess the contribution of corporate venture capital even when interests are aligned. A programme aimed at enhancing demand may affect revenue and profits in the short term, whereas the contribution of a window on technology strategy is expected to occur over a longer period of time. In spite of these challenges, a handful of scholars explore the performance implications to the investing corporations. These studies employ pooled cross-sectional time-series samples, as opposed to survey responses. They mostly centre on the effect on firm innovation rates (e.g. patenting output), implicitly focusing on the role of CVC as a window on technology.
Dushnitsky and Lenox ( 2005c ) explore investing-firms' value creation using a panel of about 1,200 US public firms during the period 1990–99. They compare investing firms' value creation to that experienced by non-investing firms in the same industry during the same year. The main advantage of their proxy for firm value creation, Tobin's q, is the fact it captures both the narrow financial returns to CVC investment and the long-term strategic benefits. 34 The results of multivariate regression analysis suggest that CVC is associated with the creation of firm value, but that this relationship is conditional on both temporal and sectoral factors. The positive relationship between CVC and firm value is greatest within the devices and information sectors. Moreover, the marginal contribution of CVC rises when firms explicitly pursue strategic objectives.
Chesbrough and Tucci ( 2004 ) investigate the research activities of 270 US and foreign CVC investing firms, during the period 1980 to 2000. They explore variations in the level of corporate R&D expenses prior to, and immediately after, the onset of the CVC programme. A multivariate regression analysis indicates the existence of a CVC programme is significantly associated with increases in corporate R&D, even after controlling for firm factors and industry affiliation. Building on these findings, the authors state that corporate venture capital is of strategic value to the parent corporation, and may supplement other R&D efforts.
Dushnitsky and Lenox ( 2005a ) analyze a large unbalanced panel of US public firms during the time period 1975–95. The authors study the innovation implications of CVC, using a count of citations to each firm's patents. By utilizing panel data analysis and controlling for unobserved, time-variant heterogeneity, they find that increases in CVC investment are associated with subsequent increases in citation-weighted patenting rates. This finding is consistent with the view of CVC as a window on novel technologies. Further, the magnitude of this effect depends on the industry's Intellectual Property (IP) regime and firms' absorptive capacity. It is in weak IP regimes that CVC is associated with greatest contribution to firms' innovativeness. This finding is consistent with the view that ventures resort to secrecy in such industries and CVC provides the corporation with a unique opportunity to conduct due diligence and participate on board meetings thus allowing it to pierce the veil of secrecy and learn about the venture's closely-held technologies.
Schildt et al. ( 2004 ) study the venturing activities of the largest 110 US firms in the information and telecommunication sectors during the period 1990–2000. The authors compare the inclination to perform explorative learning through CVC, strategic alliances, joint ventures, and acquisitions. They define explorative innovation activity as investing-firm patents citing portfolio companies, and exploitative innovation as patents citing both firm's prior patents and portfolio companies. In comparison with acquisition, corporate venture capital is found to be only weakly associated with explorative behaviour. The results suggest that exploitative activity is as important a part of CVC investment as it is for other forms of inter-organizational learning. 35
To conclude, a growing body of work investigates the contribution of CVC programmes to the parent corporation. The evidence suggests that investment is associated with firm value creation. The benefits are likely to be higher for strategically-driven programmes. More importantly, the ability to enjoy an effective window on technology is a function not only of the investment activity per se, but also of the parent firm's absorptive capacity as well as other, industry-level factors.
Future work may expand on these studies in a number of ways. First, one should recognize the disconnection between venture and parent firm success. As we mentioned above, a venture may command inflated valuations which could have an adverse effect on parent firm performance. On the other extreme, an outright failure of the venture may be associated with substantial strategic benefits. These benefits may accrue to the investing firm when technologies remain viable after the originating venture has dissolved (Hoetker and Agarwal, 2004 ) and failure itself carries informational weight (McGrath, 1999 ).
Secondly, scholars should go beyond firm-innovation-rates and study the impact of CVC on other facets of firm performance. It is all the more important to do so given that some of the more salient CVC objectives (e.g. enhancing demand or building strategic partnerships) are not aimed at supporting a firm's R&D effort. Admittedly, a programme aimed at enhancing demand (i.e. financing ventures with complementary products or services) may in turn increase the demand for corporate innovations and ultimately result in an increase in firm innovation rate. Nonetheless, more direct impact may be recorded on firm market share, number of strategic partners and so on.
Finally, the field of corporate venture capital may benefit from, as well as contribute to, an explicit discussion of players' bargaining power. For example, Gompers and Lerner ( 1998 ) observe corporate venture capitalists tend to invest at a premium. They speculate that existing investors, or the ventures themselves, bargain away some of the value. Future work should continue to explore whether CVC creates value to begin with, and if so, what proportion is appropriated by the investing firm. To address the latter question, scholars need to identify events that affect bargaining power. A softening of the market for IPO, or a variation in CVC prominence in the venture capital community may prove useful instruments in such future exploration.
15.10 Directions for future research
We know much more about corporate venture capital today. Nonetheless, there are a number of issues that merit future research. First, a careful documentation of corporate venture capital practices is called for. Such work may constitute a sound basis for a comparison with previous work and rigorous analysis of CVC governance, investment activity, and performance. Birkinshaw, Murray and van Basten-Batenburg ( 2002 ) provide a good starting point, offering detailed insight into corporate objectives, the governance of the programmes, the relationship with the portfolio companies and so on. Future work faces a few challenges. It should construct comprehensive databases and avoid convenience sampling of CVC programmes (e.g. hastily identifying only subsidiary-based programmes or narrowly focusing on financially-oriented programmes). Future studies could also benefit from the development of parsimonious metrics which sufficiently describe each aspect of CVC activity. Not only would it elucidate the role of each aspect and the inter-dependencies between them, but also it would facilitate building a cumulative body of knowledge about corporate venture capital. Another challenge is to move away from cross-sectional studies and towards longitudinal samples that allow one to disentangle firm factors from macroeconomic or industry effects (e.g. Dushnitsky and Lenox, 2005a ; Chesbrough and Tucci, 2004 ; Gompers and Lerner, 1998 ).
Secondly, the antecedents to corporate venture capital have not received appropriate attention in the literature. Current work identifies the factors that affect firm decision not-to-pursue investment activity (McNally, 1997 ) as well as the industry and firm level factors that drive CVC investment (Dushnitsky and Lenox, 2005b ). Further investigation of the factors that motivate firms to invest in entrepreneurial ventures may shed light on the strategic role corporate venture capital plays. For example, we need to learn the identity of those within the organization who decide to launch a CVC programme and the processes involved in this decision. These insights, in turn, can help explain variation in programme objectives, structure and performance. Other opportunities exist in advancing our understanding of corporate governance mechanisms (at the firm level) and their impact on the practice of corporate venture capital.
Thirdly, the study of CVC antecedents should go beyond a firm-centric investigation to explain why some CVC-venture pairs form an investment relationship, while others do not. To that end, there is a need to consider corporate and entrepreneur perspectives in tandem. Dushnitsky ( 2004 ) provides initial evidence to that effect. He argues that many investment relationships do not materialize because the corporation will not invest unless the entrepreneur discloses her invention, and the entrepreneur is wary of doing so, fearing imitation. As a result, Dushnitsky predicts that a firm is more likely to exploit entrepreneurial disclosure and thus relationships are less likely to be formed when (a) the invention is a potential substitute of corporate products, and (b) a corporate business unit manages investments that potentially substitute their own products. The author also conjectures investment relationships are more likely to form when the products are complements. Analyses of start-up stage investment during the 1990s support these hypotheses and suggest that, at times, CVC programmes aimed at enhancing demand may flourish while those seeking a window on technology may meet substantial hurdles. 36 In particular, firms that view their investment activity as a window on novel and potentially substituting entrepreneurial technologies may find such entrepreneurs the least likely to seek direct corporate backing.
More empirical and theoretical work on the topic is warranted. If imitation concerns are driving investment patterns, CVC-venture investment relationships should seldom occur at the start-up stage. To the extent that mature ventures are better equipped to preclude imitation (e.g. they have developed products that can be patented), investments in potential substitutes may become more common during the expansion and later stages. Indeed, the probability of an investment relationship between a firm and a venture of the same industry (i.e. potential substitutes) is low at the start-up stage and increases as a venture matures (Gompers, 2002 ). 37 By studying corporate and entrepreneur perspectives concurrently, future work can deepen our understanding of demand-enhancing and technology-seeking corporate venture capital, and the success rate at various stages of investment.
Fourthly, the inter-dependencies between independent venture capitalists and corporate investors constitute a fertile area for future research. While both players seek to invest in entrepreneurial ventures, there is little theory and even less empirical evidence regarding the indirect effect one group of investors has on the other. One exception is the work by Dushnitsky ( 2004 ) who speculates IVCs exert externalities on corporate investors, as highly sought-after entrepreneurs may opt for IVC backing and away from corporate funding. The externalities are attributed to the differences in the propensity of investors to expropriate entrepreneurial invention and its effect on entrepreneurs' investor choices. Additional empirical efforts are needed to document these externalities. The researcher can potentially exploit cross-industry and cross-national variations in the size and salience of the IVC and CVC communities to gauge the magnitude and direction of these externalities. Such empirical efforts should then be used to identify additional mechanisms through which externalities—be that positive or negative—take effect.
There is also room to explore the direct relationship between IVCs and CVCs. Anecdotal evidence regarding direct collaboration between the two investor groups is widespread. Yet only limited work on joint syndication practices or other forms of co-operation exists. A couple of recent studies address these questions. Maula et al. ( 2005 ) report that independent VCs and corporate investors add value to their portfolio companies along different dimensions. Their findings highlight venues for potential collaboration between the two investor groups. Dushnitsky and Shapira ( 2004 ) find persistent differences in the structure of venture capital syndicates that involve a corporate investor, compared to those that consist solely of independent VCs.
At the macro level, there are many opportunities to explore the relationship between CVC investment and industry and national level factors. The historical patterns of corporate venture capital in the US suggest that technological ferment and active financial markets are important drivers of each investment wave. Industry-level analysis (Dushnitsky and Lenox, 2005b ) and cross-country evidence points at these factors as well as the strength of the legal regime. The fifth avenue for future research should aim to expand on this work. A comprehensive study of technological capabilities, legal regime, capital market, and competition levels may shed more light on the absolute, as well as relative, role these factors play in stimulating corporate venture capital. The analysis should go beyond the general categories; for example, within the broad legal regime definition we may find that the effect of rule-of-law or anti-directors'-rights differs from that of strong intellectual property rights. Finally, scholars should also distinguish between those factors that are driving firms' investment behaviour (i.e. originating CVC), and those that attract corporate venture capital (i.e. receiving CVC).
Relatedly, the impact of corporate venture capital on economy-wide issues is under-explored. While the dollar value of corporate venture capital activity is significantly lower than overall corporate R&D, there are reasons to believe its macroeconomic impact would exceed its relative share of innovative efforts. Corporate investors possess complementary assets and commercialization capabilities which, combined with entrepreneurs' innovative technologies, are likely to translate into industry growth, productivity increases, and technological advancement. Moreover, a corporation may syndicate investments with other firms in its own industry or beyond it as a vehicle to promote standards (e.g. the Linux company, Red Hat, received funding from Compaq, IBM, Intel, Novell, Oracle, and SAP). Therefore, future work might study the impact of CVC on growth rates in the focal industry and related industries. The effect on technological trajectory and incumbent persistence should also be explored.
Finally, institutional changes are reshaping the market for entrepreneurial financing. The literature has long recognized the rule of property right protection in facilitating and governing entrepreneurial activities (for an excellent review, see Fogel, Hawk, Morck and Yeung in Chapter 20 of this Handbook). As noted above, CVCs' relationships with entrepreneurial ventures, and indirectly IVCs, are particularly sensitive to the strength of the property right institution (i.e. the legal environment affecting an entrepreneur's ability to protect her rights to the invention or business idea). As a result, one may expect relatively more corporate-backed deals under institutional environments that secure strong property rights. Future work should explore the impact of different property right regimes on the relationships between entrepreneurs, corporate and independent investors.
Another notable institutional change is the Sarbanes-Oxley Act of 2002 (hereafter SOX). The act is intended to protect shareholders from accounting errors and fraudulent practices in the enterprise world. Experts predict that the impact of the SOX on the venture capital market will equal that of the ‘Prudent Man’ Act of 1979. First, there are substantial compliance requirements for going public (see Section 404 of the SOA), which pushes back the average ‘IPO-able’ age for venture-backed companies and may make an exit through an IPO less attractive altogether (Ernst & Young, 2002 ). Secondly, stricter requirements for board-independence imply that top talent can no longer sit on multiple boards and that companies cannot offer option-based compensation to attract industry experts (Ernst & Young, 2004 ). 38 Both trends might result in a greater role for corporate investors. As more and more entrepreneurial ventures go through expansion and late stages as private companies, they may seek corporate venture capital which offers not only funding but also access to corporate complementary assets, laboratories, and distribution channels that are crucial at the expansion and late stages. Moreover, as the availability of top talent is constrained, corporate venture capital may be an effective way to secure high-quality industry, marketing, and managerial advice. Future research may play an important role in charting the opportunities, and threats, these changes pose to corporate investors.
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The first VC fund, American Research and Development, was formed in 1946. Digital Equipment, Memorex, Raychem, and Scientific Data Systems are only some of the first success stories of the venture capital industry.
Gompers and Lerner ( 1998 ) summarize the causes for the venture capital revival in the 1980s. The ‘prudent man’ amendment to the Employee Retirement Income Security Act of 1979 led pension funds to funnel a fraction of their portfolios towards VC investments. A year earlier, capital gains tax rates were lowered effectively increasing the returns on investments. Finally, the emergence of technological opportunities, for example biotechnology and personal computers, stimulated a further investment.
A round may consist of several investments by different investors, some of which may be corporate investors while others may be independent VC funds. The amounts are adjusted to 2003 dollars using US annual CPI.
We excluded investments post-1997 as they were clearly dominated by firms in the information sector (see Panel B) and overshadow variance in prior activity. Sectors were defined by SIC code as follows: chemicals (28** excluding 2834 and 2836, 29**, 3080), pharmaceuticals (2834, 2836), devices (38**), and information (357*, 367*, 48**, 3663).
Results are for a sample of 44 different countries (excluding the US) and are based on pairwise correlations at the ( p < .1) significance level. Venture Economics is a source of CVC in- and out-flows. The World Bank (WDI online) and La-Porta et al. (La Porta et al., 1998 ; Djankov et al., 2002 ) provide technological, legal, financial indexes at the national level.
Investment stage is defined based on venture's development, ranging from Startup, through Early, and Expansion to Later (based on National Venture Capital Association definitions). The term ‘Early stage’ describes ventures which are undergoing product development and initial marketing, manufacturing and sales activities. Ventures in the Expansion stage usually have developed products and have a developed consumer base. These ventures experience increasingly growing revenue, but are not likely to be profitable. Later stage ventures are beyond expansion stage and exhibit consistent growth. Later stages include private equity investment such as acquisition or LBO, which are not considered as venture capital investments.
The most comprehensive survey (Birkinshaw et al., 2002 ) covers less than a hundred corporate venture capital programmes across three continents (Asia, Europe and North America).
A firm may list a number of objectives in its response, thus primary objectives are not mutually exclusive.
The decision not to pursue CVC is not due to lack of opportunity on the firms’ part: about 67 percent% of the 45 companies were approached either by an entrepreneurial venture or an independent VC fund. Of the firms that were approached only 44 percent% (29%) entertained the idea of direct investment (investing through a VC fund).
Kann's ( 2000 ) results are based on interviews and secondary data for 152 CVC programmes operated by 120 corporations. All CVC programmes were listed on the Directory of Corporate Venturing (AssetsAlternatives) or MoneyTree (Price Waterhouse Coopers).
Kann ( 2000 ) argues that such a goal is common in industries that experience (1) technologies that are at the early stage of their life cycle; (2) emergence of standards; or (3) saturated demand.
Governance practices may be over, or under, reported to the extent that different facets of CVC governance are correlated. For example, a study focusing on CVC of a particular structure (e.g. wholly-owned subsidiary) may emphasize compensation practices that might not be common across all programs.
The VC firm that manages TI Ventures, Granite Ventures, heads yet another dedicated fund, Adobe Ventures.
The majority of the respondents state a large pool of funds was specifically earmarked for venture capital investment on a one-time basis. This practice is common among independent VC funds. Each limited partner commits to provide a certain amount of money, and transfer the funds based on VC's ‘capital calls’.
The authors mention a fifth programme structure which invests solely in internal ventures.
Unfortunately, the study does not clarify whether direct investors includes investment by a CVC subsidiary or is limited solely to investment by corporate business units.
They found that 69 percent% are not compensated any differently than their corporate peers.
Sykes ( 1992 ) reports that only two corporate ventures received stock-like compensation and two others received standard corporate pay. The other four had a bonus based on long or short term performance.
McNally notes that ad hoc investments directed at entrepreneurial ventures (rather than through VCs) are likely motivated by strategic, not financial, objectives.
Kann refers to investment channel rather than structure . The third group consists of CVC investment ‘… either through an internal venture capital business unit, a wholly owned venture capital subsidiary, an existing business development group or through the operating business units’ (Kann, 2000 : 15).
In comparison to financially-oriented programmes, strategically-oriented programmes report lower levels of decision autonomy with respect to establishment of investment criteria and hiring, but higher levels of decision autonomy in making US$1M–US$5M investments or pursuing an IPO.
Equally important is entrepreneurs' perspective. From their perspective the investment relationship is an opportunity for monetary and non-pecuniary support. Because the majority of the work on the topic builds on survey of CVC programmes we have only limited account of entrepreneurs' viewpoint, and most of it is framed in the context of ventures' overall performance. Therefore, it is presented in the ‘ventures’ performance’ section.
This counter-intuitive observation may be explained by the fact that entrepreneurial concerns of potential imitation are particularly high in such circumstances, thus shifting deal flow away from corporate investors and towards alternative sources of funding (e.g. VC funds). See also Directions for Future Research section.
The investment amount and the CVC's industry affiliation are reportedly the leading criteria in entrepreneurs' investor choice (McNally, 1997 ).
Based on the Survey of European Venture Capital (SEVeCa). The survey was sent to all registered European venture capital firms operating between 1998 and 2001, and reached a 15% response rate.
Programmes that invest internally with the goal of spinning out ventures are the exception. These programmes consider about 30 percent% of the incoming ideas and invest in approximately 15 percent% of all proposals.
These proportions may be understated as internally-focused programmes can exert monitoring in other forms.
Many ventures appreciate CVCs' expertise, as Rosenstein et al. ( 1993 ) find in a survey of 162 ventures. One entrepreneur shared his opinion of corporate investors, ‘[they] had a better understanding of operating business—hands-on versus venture capitalists whose experience is often obtained vicariously’. A more recent testimony was voiced by a founder of a software venture: ‘Lane15 Software … needs advanced warning of trends and technologies in microprocessors and computer systems. Investments from Intel Capital and Dell Ventures … ensure [it] has an insider's knowledge’ ( Entrepreneur magazine, 7/2002).
We focus on the benefits associated with corporate-backing. However, corporate investment is also associated with some difficulties: two ventures (9%) experienced difficulties in obtaining further financing.
A venture and a corporate investor exhibit ‘direct fit’ when their lines-of-business overlap, and ‘indirect fit’ when the venture is a customer or a supplier of the corporation. Gompers and Lerner utilize observed investments to label a CVC programme ‘strategic’. This is fundamentally different from classifying a programme according to its declared goals. The latter is an ex ante measure of firms' intent while the former is an ex post measure collapsing firm's intended behaviour along with entrepreneurs' preferences and actions.
The value created, or value-added, to the venture is operationalized using CEO response to three items: ‘This investor has provided us with valuable value-sharing support in addition to the financing,’ ‘The value-adding support provided by this investor has been critical to our success,’ and ‘We are very happy about having this investor.’
McNally reports the ability to assist spin-out from the corporation is associated with the highest satisfaction level. However, he notes only two out of the 23 respondents pursued this strategy.
Birkanshaw et al. ( 2002 ) define ‘perceived strategic value’ as survey response to questions regarding programmes' ability to: (1) increase the demand for corporate products or technologies; (2) enhance corporate visibility; (3) create spin-outs; and (4) generate internal recognition for new venture creation. Investment output is defined as the number of programme's investments divided by its age. Lower closure rate is the percentage of investments in programme's portfolio that have been closed down.
The authors define Tobin's q as the market valuation over the value of tangible assets.
The authors find only seven out of 998 CVC investments result in investing-firms' patents citing portfolio companies. The dependent variable may fail to reflect the learning benefits associated with CVC due to (1) a citation lag that averages three-to-four years (Hall et al., 2001 ), and (2) the fact that CVC has boomed in 1999 and 2000.
Some of the earlier work on CVC provides anecdotal evidence of entrepreneurs’ dis-inclination to approach firms in a competing line of business (Rind, 1981 ; Hardymon, DeNino and Malcolm, 1983 ).
Gompers ( 2002 ) investigates the probability of an investment between a firm and a venture in related industry (which he defines as a ‘strategic fit’). He sets the earliest stage, the start-up-stage, as a benchmark and reports that development- and beta-stages are more likely to see an investment involving a firm and a venture of the same industry, but shipping-stages, profitable-stages, and restart-stages are equally likely to see such an investment. Note, these patterns may be consistent with Dushnitsky ( 2004 ) but may also result due to heterogeneous investor stage preferences or measurement errors.
The implications of stricter requirements for board-independence are two-fold. First, firms have less flexibility in offering option-based compensation to board members. This significantly diminishes the ability of a cash-constrained venture to recruit prominent personal and industry experts (Ernst & Young, 2002 , 2004 ). Second, National Association of Directors' best practice requires that a professional director will not serve on more than six boards. This, in turn, may constrain venture capitalists' abilities to sit on portfolio companies’ boards and provide them with advice.
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The Venture Capital Feedback Cycle: A Critical Review and Future Directions
A framework of the venture capital (VC) process, encompassing the (1) pre-investment phase, (2) management phase, (3) exit phase, and the interrelationships between them was developed into a cycle using the exit phase in a feedback loop. The review of 166 articles from top-tier, Grade 4, journals suggests that most prominent Entrepreneurial & Management (E&M) literature assesses the VC operating environment, and the managerial expertise and skills of both VC firms and entrepreneurs independently. Finance Literature, however, centers its independent analysis on contracts, risk, returns and VC governance. A network analysis follows comparing E&M and Finance literature VC research agendas by country, author, institution, and journal. Finally, the manuscript identifies trends and future areas for VC cycle research by comparing and exploring the current state and progress of the VC cycle in Entrepreneurial literature.
Linkage-exploring review matrix of venture capital articles between 2000 and 2017.
List of reviewed articles about venture capital between 2000 and 2017.
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Corporate Venture Capital
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Corporate venturing ; Established firm ; Startups ; Strategic objective
Description/Definition
Corporate venture capital (CVC) is defined as equity investments in privately held entrepreneurial ventures by established firms. CVC investors are an indispensable part of the financing landscape for contemporary entrepreneurial ventures. Corporate venture capital activities possess three common factors that differentiate them from other firm investments. First, while financial returns are important, CVC activities are often motivated by a broad set of strategic objectives. Second, the funded ventures are independent from the investing firm and often do not have prior overlap in terms of employees or intellectual property. Third, the investing corporation typically holds a minority equity stake in the venture.
The phenomenon involves the following players: the parent firm (“corporation” hereafter), the corporate venture capital unit, and the entrepreneurial ventures. The corporation...
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Gary Dushnitsky
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Dushnitsky, G., Yu, L. (2023). Corporate Venture Capital. In: Cumming, D., Hammer, B. (eds) The Palgrave Encyclopedia of Private Equity. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-38738-9_29-1
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DOI : https://doi.org/10.1007/978-3-030-38738-9_29-1
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In such a background, corporate venture capital (CVC) has become an indispensable part of the entrepreneurial financing landscape. The rapid development of CVC practice has encouraged plenty of academic works from multiple perspectives. This article offers an integrated review of the current research on CVC in China as well as Europe and the US.
In such a background, corporate venture capital (CVC) has become an indispensable part of the entrepreneurial financing landscape. The rapid development of CVC practice has encouraged plenty of academic works from multiple perspectives. This article offers an integrated review of the current research on CVC in China as well as Europe and the US.
This article reviews the academic literature on corporate venture capital, that is, minority equity investments by established corporations in privately-held entrepreneurial ventures. ... venture and CVC programme performance. The article concludes with directions for future research. ... through the governance of their CVC programmes and the ...
The results contribute to the literature on corporate venture capital and sustainability by showing that companies spend from 10% to 15% of their capital in sustainable businesses in order to ...
The influence of corporate venture capital (CVC) investments within the venture capital industry, that is, equity stakes in high technology ventures, has stimulated the academic literature on this specific research area. Generally, CVC is strongly associated with the concept of corporate venturing and plays a vital role in the strategic renewal of established companies. Owing to the ...
Foster School of Business, University of Washington Seattle 98195 Phone: 206-543-4466 Email: [email protected]. May 2014. To appear in The Handbook of Corporate Entrepreneurship. *Corresponding author. CORPORATE VENTURE CAPITAL: IMPORTANT THEMES AND FUTURE DIRECTIONS.
Exploring the landscape of corporate venture capital: a systematic review of the entrepreneurial and finance literature Patrick Röhm1 ... research front of the CVC literature is revealed using an explorative bibliographical ... are discussed to identify issues that merit future research. To meet these objectives, the remainder of the study is ...
The paradox literature can guide directions for future research on tensions in CVC by suggesting at which levels paradoxes surface; how paradoxes should be classified; when and how paradoxes become salient or latent (e.g., plurality, scarcity, change); how paradoxes can be managed (e.g., differentiating levels, locations, or time, synthesis ...
To delve more deeply into the growing literature on venture capital and private equity research, this study combined systematic literature review (SLR) (Tran-eld et al., 2003) and bibliometric analysis (Donthu et al., 2021). The former introduces a method of review that is transparent, replicable, and more authen-tic.
In recent years, large companies are becoming more and more involved in venture capital activities. This practice is defined by academia as corporate venture capital (CVC). CVC not only plays a key role in building the innovation ecosystem for startups, but also adds new impetus to the transformation and upgrading of large companies, helping to ...
Hill, S. A., M. Maula, J. Birkinshaw, and G. C. Murray. 2009. "Transferability of the Venture Capital Model to the Corporate Context: Implications for the Performance of Corporate Venture Units." Strategic Entrepreneurship Journal 3 (open in a new window) (1 (open in a new window)): 3-27. doi:10.1002/sej.54.
Asel P. 11 Corporate venture capital: A literature review and research agenda. In: Lingelbach D (ed.) . Berlin, Boston: De Gruyter; 2022. p.195-222. Please login or register with De Gruyter to order this product. 11 Corporate venture capital: A literature review and research agenda was published in De Gruyter Handbook of Entrepreneurial Finance ...
A framework of the venture capital (VC) process, encompassing the (1) pre-investment phase, (2) management phase, (3) exit phase, and the interrelationships between them was developed into a cycle using the exit phase in a feedback loop. The review of 166 articles from top-tier, Grade 4, journals suggests that most prominent Entrepreneurial & Management (E&M) literature assesses the VC ...
1. Introduction. Venture capital is a subset of private equity and refers to investments made for the launch, early growth or expansion of companies.1 Many high profile companies including Apple, Facebook, Spotify, Google, Gilead Sciences, Starbucks, Airbnb, and Uber raised VC funds in their early years to boost their growth. VC firms are financial market intermediaries, specializing in the ...
This article analyzes the state of the art of the research on corporate entrepreneurship, develops a conceptual framework that connects its antecedents and consequences, and offers an agenda for future research. We review 310 papers published in entrepreneurship and management journals, providing an assessment of the current state of research and, subsequently, we suggest research avenues in ...
This chapter reviews the academic literature on corporate venture capital, i.e., minority equity investments by established corporations in privately held entrepreneurial ventures. We start with a detailed definition of the phenomenon. An historical background of Corporate Venture Capital (CVC) is presented, followed by an extensive review of ...
Finally, future research needs to consider the limits to the applicability of theories developed in other contexts to CE. For example, there may be limits to how far theories of radical innovation and venture capital can be applied to CE and corporate venture capital (CVC), respectively. 2. Introduction
1. Introduction. Venture capital (VC) is the professional asset management activity ('the general partners', GPs) that by rising money from wealthy individuals and institutional investors ('the limited partners', LPs), invest into new ventures with risky ideas, but also with a high potential to grow (Sahlman, 1990).The typical time span of the raised fund ranges from seven to ten years.
2021. TLDR. This paper analyzes corporate venture capitalists' (CVCs) activities and aims at building a conceptual contextualization to understand how CVCs can be considered with regard to ambidexterity (ambidextrous, hybrid, or dis-ambidesxtrous) and how they can manifest this capability. Expand.
Dushnitsky G, Yu L, Lu J (2021) Corporate Venture Capital Research: Literature Review and Future Directions. Journal of Management World 37(7):198-216. Google Scholar Dushnitsky G, Yu L (2022) Why do incumbents fund startups? A study of the antecedents of corporate venture Capital in China. Res Policy 51(3):104463
For this historicist reconceptualization, I review the literature on venture capital's role in deepening inequalities through innovation and financialization. I find that framing VC investing as speculative excess risks underestimates the political stakes of the changes VCs affected, highlighting the need to acknowledge venture capitalists ...
In the evolving landscape of financial research, the intersection of Corporate Governance (CG) and Environmental, Social, and Governance (ESG) factors has emerged as a critical area of study (Alkhawaja et al., 2023; Gillan et al., 2021).This paper aims to explore this nexus in-depth, mainly focusing on how CG structures and practices significantly influence ESG outcomes.