cover letter format for consulting

Consulting cover letter guide (for McKinsey, BCG, Bain, etc.)

Today we’re going to explain everything you need to know about writing consulting cover letters.

We’ll start by reviewing an example cover letter that got interview invitations from ALL the MBB firms (McKinsey, BCG, and Bain). 

And then we’ll explain exactly how you should write your own cover letter to land consulting interviews. Here’s a full list of the topics in this guide:

• Example cover letter

How to write your consulting cover letter

Consulting cover letter tips.

• The skills consulting firms look for

Consulting cover letter screening process

• Get help with your cover letter

Let’s get to it! 

Click here for a consulting letter/resume review with an ex-MBB consultant

Example cover letter (which got interviews at mckinsey, bcg, and bain).

Below is an anonymised cover letter from a candidate who got interviews at McKinsey, BCG and Bain. So you can trust that this template works.

The image here highlights the different sections of the cover letter, but we’ll dive deeper into the text later, and you can also get a downloadable copy below.

Free download of the consulting cover letter example, here. 

In the next section, we’ll go step-by-step through each part of the cover letter and explain how to go about writing it. But before we dive in, please note the following points about the above template:

• A lot of people use this template. Get inspiration from it, but every sentence in your letter should be written from scratch.
• This cover letter might sound impressive. It's one of the best ones we’ve seen. But even if you have not achieved as much as this person, you can still get an interview.

With that said, let’s dig into the cover letter writing process!

As a starting point, this video provides a nice overview of the full writing process for a consulting cover letter. 

Now let’s break things down further.

1. Introduction

Example - Introduction

Mary Taylor - [email protected]

DD / MM / YYYY

Dear Sir / Madam,

I would like to apply for an Associate position at McKinsey in London.

This section is a formality. It should simply state the following information:

• Your name and email address. You can replace your email address with a postal address although those are not commonly used anymore.
• The date on which you are sending your letter
• The position, company, and office to which you are applying

Keep it short and sweet.

2. Why you? 

Example - Why you?

I started working as an Analyst at Big Finance in New York in September 2020 and was quickly promoted to Associate in a year and a half instead of the average four years. While at Big Finance, I advised a broad range of clients who constantly gave me positive feedback and regularly asked to work with me again. Before joining Big Finance, I graduated as the top student of my MEng in Chemical Engineering at Prestigious University in the UK. While studying, I received two competitive scholarships and awards. In addition, I developed my leadership skills as the President of the Prestigious University Consulting Club. High energy was essential to lead a team of 5 managing the club and growing the number of members by 20%.

This is your "GOLD MEDALS" section. It is the first section of your cover letter and therefore the most important one.

It should state the TOP 3 achievements of your life to date that are relevant to consulting. These achievements should be as unique and as memorable as possible. When your reviewer reads them they should think "Wow, that's impressive. I want to know more about this person."

To write this section you need to step back and ask yourself "What are the most impressive things I've done with my life so far?" This is not an easy question to answer. 

In our experience discussing this with a close friend can help. It's sometimes easier for them to quickly point out the impressive things you have done as they are an external observer.

In addition, notice how achievements are QUANTIFIED in the example above. Saying you have been promoted "in a year and a half instead of the average four years" is much more powerful than saying you have been promoted "quickly." You should quantify your achievements whenever possible.

This section is your chance to grab the reader's attention. If there's nothing impressive in it, they will stop reading and just scan the paragraphs. So don't miss your opportunity!

3. Why consulting?

Example - Why consulting?

There are several reasons why I want to pursue a consulting career. To start with, I know I will enjoy being a strategy consultant because I have already worked in a strategy team in the past. This was in summer 2019 when I was a Strategy Intern at Big Grocery Retailer in London. In addition, I think consulting is a unique opportunity to comprehensively learn about business management by working on a variety of company situations. Over the past two years, I have started building my business skills while advising clients on financial matters at Big Finance. I now look forward to learning more about companies’ management at McKinsey. Finally, I want to work in consulting because I truly enjoy interacting with clients. Throughout my work experiences I have built a successful track record of developing and maintaining relationships with clients including, for instance, the senior strategy team at Big Grocery Retailer.

Once you have convinced your reviewer that you have impressive achievements under your belt they'll be thinking: "Ok, this person is impressive. But do they REALLY want to be a consultant? Or are they just applying because they're not sure what to do with their career."

The third section of your letter should therefore answer the  "Why consulting?" question . But here is the thing about this question: There are some reasons to go into consulting that you should tell your reviewer about. And some reasons that you should really keep to yourself.

For instance, one of the mistakes candidates commonly make in their cover letter is to write something along the lines of "I'd like to spend 2 or 3 years in consulting to learn more about business in general and then decide what I want to do." This is a HUGE mistake. 

Consulting firms want to hire FUTURE PARTNERS. Not employees who will stay for a couple of years. You can watch the video below for more details about this.

The best approach for your "Why consulting?" section is to write about past experiences that really show you know what you are getting into. The perfect situation is if you have done an internship in consulting or in corporate strategy and have enjoyed it. If that's the case, this is the perfect section to write about it.

But even if you haven't done related internships, there are plenty of angles you can use to connect your past experiences to what you will do as a consultant. For instance:

• You might have enjoyed working with clients when you were in M&A or in Sales
• You might have enjoyed structuring and solving tough problems as an engineer

You should use these experiences to say that "working with clients" or "solving tough problems" is something you KNOW you enjoy doing; and you look forward to spending more time doing this as a consultant.

When they read this section, your reviewer should think: "Ok, this person is impressive AND they know what they are getting into."

4. Why McKinsey / BCG / Bain / Other?

Example - Why McKinsey?

McKinsey appeals to me for three reasons. To start with, the different people from the company I have met and worked with all told me they had truly enjoyed their time there. For the past two years, I have worked for Michael Smith, a former Engagement Manager from the London office, who now works for Big Finance. Additionally, I regularly read McKinsey’s reports on financial services and think the insights delivered by Sarah James and others in the Finance practice are truly superior to that of other consultancies. By joining McKinsey, I therefore think I would have an opportunity to work with and learn from the best consultants in the industry. Finally, the fact that McKinsey was selected by Finance Supercorp to shape its digital strategy also played an important role in my decision to apply. This was a first-of-its-kind contract in finance and it shows that while at McKinsey I could get the opportunity to work on truly unique projects.

If you have managed to convince your reviewer that you have an impressive background and that you really want to be a consultant, you have a VERY HIGH chance of getting an interview. 

The only question that's left for you to answer is: " Why McKinsey  / Why BCG? / Why Bain? "

Top consulting firms  have a lot in common. In most regions, they cover the same industries and work for similar clients. They also pay similar salaries, and the career path is more or less the same from firm to firm. So what should you write about in this section?

In our experience, the most efficient way to set yourself apart in this section is to write about three specific elements:

When you write "I've met with Michael Smith," or "I've read report X," or "I've heard about project Y," you are making an argument that's SPECIFIC enough for your reviewer to think: "Ok they've done their homework."

If you stay too GENERIC, your argument will be much less credible. For instance, writing something like "While at McKinsey, I'll be exposed to a broad range of industries which I'm excited about" is a weak argument because you could swap McKinsey for BCG or Bain in that sentence.

In fact, this is the ultimate test. If you can swap McKinsey with another name in your "Why McKinsey?" section you are not being specific enough. You need to work on your paragraph again and mention SPECIFIC people, reports, or projects that you find interesting.

5. Conclusion

Example - Conclusion

For all these reasons, I am very enthusiastic about the chance to work at McKinsey. I am available for an interview at any time and look forward to hearing from you.

Yours faithfully,

Mary Taylor

The last section of the cover letter is a formality again. It should include the following elements:

• A sentence or two saying that you are enthusiastic and available for interviews at any time
• Your final signature

So how do you make it easy for your reviewer to put your cover letter on the "Accept" pile? We have put together the 10 tips below to make sure you can achieve this and avoid common mistakes.

Tip #1 Don't use a template letter

Writing cover letters is painful. But trust us, reading hundreds of them can be at least as painful. That's why you should make every effort to make your letter interesting and genuine. 

It's ok to get inspiration from templates such as the one we provide in this guide. But every sentence in your letter should be written from scratch.

Tip #2 Keep it to one page

One of the unwritten rules of consulting cover letters is that they should not be longer than one page. The trick to achieve this is to only select the MOST RELEVANT experiences from your  resume  and to summarise them. 

The points you decide to highlight should clearly demonstrate that you would make a great consultant.

Tip #3 Standard format and font

It's tempting to use an eye-catching font and format. But that's actually a bad idea. You only risk your interviewer thinking: "I've never seen this font, it looks really weird. Who is this person?" Your cover letter should stand out because of its content, NOT because of its format.

Tip #4 Not the time to be shy

Your cover letter is not the time to be shy. If you went to Harvard and have three Olympic medals, now is the time to say it! Most of us don't, and that's fine. But the point is that you should really push yourself to bring your most impressive accomplishments forward.

Tip #5 Network, network, network

This might sound surprising, but a big part of the cover letter is  how much networking you have done . Having networked with people from the firm you are applying for pays dividends for multiple reasons. 

First, they might recommend you to the HR team. But most importantly, these people will give you insight into what makes their firm UNIQUE. Then you can quote what you've heard in your cover letter (and name drop the person you heard it from) to show that you really understand the firm you are applying for.

Tip #6 Read, read, read

Unfortunately, networking is not always easy or possible. In these cases, your second best option is to read as much as you can on the firms you are applying for. You should read about the firm's projects, reports, and partners and find pieces of information you are really interested in. 

For instance, if you did your master thesis on electric vehicles, try to find who works in this area at the firm and what they have to say about it. And then mention what you have found in your cover letter.

Tip #7 One letter per firm

One question we often get is: "Should I write one letter per firm?" The answer is YES. But it's not as hard as it might sound. 

Every cover letter needs to answer three questions: Why you? Why consulting? And why this firm? The only paragraph you will need to change in every letter is the one about "Why this firm?" For each firm, you will have to do the networking and reading mentioned above.

Tip #8 Start writing early

Writing an outstanding cover letter is VERY HARD. Most candidates underestimate how much time it takes and start this process too late. You'll need to take a step back and reflect on everything you have done to date to highlight your most relevant experiences. 

This takes multiple iterations. Start early.

Tip #9 Get feedback

In our experience, great candidates all look for feedback and iterate on their cover letter until it's truly as good as it can get. It's a lot of work, but it's worth it.

It’s best to get feedback from peers or consultants. These people will be able to point out which parts of your letter they don't get or don't find impactful enough. If you’d like to have an expert review your cover letter, check out our team of  ex-consultant coaches .

Tip #10 Proofread multiple times

Finally, you should check and double check your letter for typos and grammar mistakes - multiple times. A cover letter is (not so secretly) a writing test and you should really treat it like one.

What consulting firms look for

To get multiple interviews at  top consulting firms , it’s extremely important to understand what those firms are actually looking for. 

The good news is that most of the leading consultancies are looking for basically the same skills. 

To illustrate this point, here’s what  McKinsey  and  Bain  say that they’re looking for in candidates, along with our own translation of what they mean:

There are also a few unofficial items that consulting firms will look for on your resume, and you can read about those in our  consulting resume guide .

Next, let’s talk about the typical cover letter screening process.

Screening process

Now let's talk about HOW your cover letter will be handled once you send it. Here's how it works.

Your application will be sent to a JUNIOR CONSULTANT who recently graduated from your University. They will score your documents based on a grid provided by the HR team. 

Consultants usually have to score 200 to 400 applications in about 2 weeks. And this is sometimes on TOP of their normal project. It's not uncommon for them to leave the job to the last minute and to have to do it on a Friday night just before the deadline.

Why is this important? The point we are trying to make is your application is part of 100 other applications. And the person who will review it will be tired by the time they get to your cover letter. If they don't understand something, they won't Google it. It's your job to make their job easy.

Why consultancies ask for a cover letter

There are two main reasons why consulting firms ask for cover letters.

First, partners bill several thousand dollars per day to their clients. The opportunity cost of interviewing you is HUGE for the firm. Put yourself in the shoes of a consultancy for a second. What are the top 3 questions you want to answer before investing money in interviewing a candidate?

• Have they demonstrated the skills needed to be a consultant?
• Do they know what consulting is and what they are getting into?
• Are they genuinely interested in working for our firm?

If you don't answer these three questions in a structured and impactful way, your chances of getting past the screening process are very low. This is why every cover letter should be structured as follows:

• Why consulting?
• Why this firm?

The second reason consulting firms ask for a cover letter is to test your writing skills. Consultants write all the time: emails, PowerPoints, Word documents, etc. They spend about 50% of their day writing. And a lot of the time their job is to summarise very large quantities of information in a succinct way.

This is exactly what you have to do in your cover letter. You have to a) look back on all your past experiences, b) select the relevant experiences to convince the reviewer that you are the right person for the job and c) summarise all these experiences in a way that's easy to read and digest.

Cover letters are a disguised writing test. Candidates who end up getting invited for interviews recognise this early on. Making a good impression on paper is way harder than making a good impression in person.

Are many candidates ready to invest HOURS in writing the perfect cover letter? No. That's the whole point. That's how you can set yourself apart. If you spend enough time making sure that your letter is as impactful as it can be, you stand very high chances of getting invited for interviews.

Another reason that it can help to have a cover letter is to explain anything on your resume that may look unusual to a reviewer, such as a time gap or a non-traditional background for consulting. 

Whatever your unique situation is, if you’re not confident in how your cover letter looks today, then we can help you. 

Get an Ex-MBB consultant to review your cover letter

The guide above, in addition to our guide on  consulting resumes , should go a long way in helping you craft documents that will get you interviews. 

But if you still feel you need additional help, we have a team of ex-MBB recruiters and interviewers who would be happy to provide feedback on your cover letter.

You’ll get feedback on how to immediately improve your cover letter, including what experience to focus on, how to optimise your phrasing, formatting, etc.

Start by browsing profiles for available coaches.

Consultant Cover Letter Example (w/ Templates & Tips for 2024)

Navigating the competitive world of consulting job applications? You're not alone in feeling the weight of first impressions. 

You see, with dozens of applicants vying for the same role, it's easy to get lost in the pile. 

The trick to standing out? A powerful cover letter tailored just for consultants. 

The good news? We've got you covered. Dive into our comprehensive guide on crafting that perfect consultant cover letter for 2024. 

Here's what we're going to cover:

• An Inspiring Cover Letter Example
• 5 Steps to Writing a Great Consulting Cover Letter
• 3 Essential Cover Letter Tips for Consultants

Ready to up your cover letter game and make a lasting impression? Let's dive in! 

Consulting Cover Letter Example

5 Steps for the Perfect Consulting Cover Letter

Now that you've seen what a great cover letter looks like, you're all set to write your own . 

Ready to get started and craft that winning consulting cover letter? 

Let's do it!

#1. Put Contact Information in the Header

When crafting your consulting cover letter, begin with your contact details placed neatly in the header, just like on your resume .

Here's what to include:

• Full Name. Always place your first and last name at the top of the page.
• Professional Title. Ensure your professional title matches the specific consulting position you're seeking. E.g. if you’re applying for the role of “management consultant,” that should be your exact title, and not, for example, “consultant” or “business consultant.”
• Email Address. Opt for a professional and straightforward email address, such as a combination of your first and last name. 
• Phone Number. Include your phone number and make sure it’s typo-free.
• Location. Typically, your city and state will suffice. In case you’re looking for a relocation, make sure to mention that.
• Relevant Links. Optionally, you can include links to relevant websites or social media profiles. E.g. personal website, LinkedIn profile, etc.

Now, let's move on to the hiring manager's information:

• Company Name. Clearly state the company to which you're applying.
• Hiring Manager's Name. If possible, find the name of the hiring manager for the department you're interested in. Check the job posting, the company's website, or their LinkedIn page for this information.
• Hiring Manager's Title. If you identify the hiring manager for the specific job posting, and they hold a departmental leadership role, use that title instead of "Hiring Manager."
• Location. Provide the city and state or country, especially if the company operates globally. Optionally, include the exact company address for precision.

With these elements in place, your consulting cover letter will be poised for success. 

Want more examples of what an ideal cover letter looks like? Check out our article with 21+ other cover letter examples .

#2. Address the Hiring Manager

Once you've included all the relevant contact details , it's time to address your consulting cover letter to the person who will be reading it.

Avoid the generic "To Whom It May Concern" whenever possible.

The way you address your cover letter can make a positive impression on the hiring manager— if you get it right.

So, start with a bit of research. Go through the job posting, the company's website, or their LinkedIn profiles to identify the hiring manager for the consulting department you're interested in. 

Next, address them formally. Using Ms. or Mr. followed by their last name is a good practice. However, if you're unsure about their gender or marital status, using their full name works just as well. For example:

• Dear Mr. Anderson,
• Dear Taylor Anderson,

If you can’t find the hiring manager’s name, then simply addressing them as “Dear Hiring Manager,” also works.

#3. Write an Eye-Catching Opening Statement

Hiring managers typically spend about seven seconds reviewing a candidate's application before deciding whether to continue reading.

So, making a strong first impression with your consulting cover letter is essential.

Your opening paragraph should introduce yourself and express your genuine interest in the consulting role.

Depending on your experience level, you can also begin your cover letter with a noteworthy achievement or highlight the skills that align with the role's requirements.

However, keep this paragraph concise. The goal is to spark the hiring manager's curiosity and encourage them to read the rest of your consultant cover letter.

#4. Use the Cover Letter Body for the Details

The body of your cover letter is where you really sell your application and convince the hiring manager that you’re a great fit for the job.

Avoid the temptation to simply rehash your consultant resume - the hiring manager already read through that.

Rather, use the body of your cover letter to talk about:

• Your top achievements (in detail). Provide specific examples of significant accomplishments in your consulting career. Explain the challenges you faced, your role in resolving them, and the measurable outcomes or impact of your work.
• Past industry experience. Discuss the industries you've worked in and the depth of your experience within those sectors. Highlight any specialized knowledge or insights you've gained that can benefit the employer.
• Your top skills (that make you a great fit for the role). Showcase the skills that directly align with the consulting role you're applying for. Whether it's data analysis, project management, client relationship-building, or any other skill, provide concrete examples of how you've used these skills effectively to achieve results in previous consulting engagements.

#5. Wrap It Up and Sign It

After you’ve written your body section, the first thing you need to do is write a conclusion for your cover letter .

The conclusion is your opportunity to confidently reiterate why you're the perfect fit for the role. It goes something like this:

In conclusion, my extensive experience in the field of consulting, coupled with my proven track record of delivering successful projects and driving positive outcomes for clients, makes me an ideal candidate for this consulting role at MadeUpCompanyX.

Then, after your wrap-up, it's time for a call to action. Encourage the hiring manager to take that next step, whether it's discussing your application further or setting up an interview.

For example: 

I am eager to discuss in more detail how my skills and background can contribute to the success of your projects or clients at MadeUpCompanyX.

Last but not least, maintain a professional tone as you sign off. Choose an appropriate signature line, followed by your full name.

And finally, if you're looking for alternatives to the commonly used "Best regards," consider these options:

• Kind regards,
• Respectfully yours,
• Thank you for your consideration.

10 Essential Consulting Cover Letter Tips

Finally, once you’re done with your cover letter, review our top cover letter tips to take your consulting cover letter from “good” to “great:”

• Research the Company: Understand the firm's values, culture, and projects. This will allow you to tailor your letter specifically to the company and demonstrate your genuine interest in becoming a part of their team.
• Start Strong: Begin with a compelling opening that grabs the reader's attention. Mention a recent company accomplishment and tie it to your excitement about the consultancy role.
• Highlight Relevant Experience: Focus on past experiences that align with the consultancy role you're applying for. Discuss specific projects, the challenges you've faced, and the results you achieved.
• Show Problem-Solving Abilities: Consulting is all about solving client problems. Provide examples of how you've approached complex issues in the past and the strategies you employed to resolve them.
• Quantify Achievements: Use numbers wherever possible. Instead of saying "I helped increase sales," mention "I contributed to a 20% increase in sales over a 12-month period."
• Demonstrate Soft Skills: While technical and analytical skills are crucial, soft skills like communication, teamwork, and adaptability are also highly valued in consulting. Use anecdotes or examples to highlight these.
• Keep it Concise: Hiring managers often skim cover letters due to the volume they receive. Aim for a concise, one-page letter that gets straight to the point while effectively showcasing your value.
• Customize for Each Application: Avoid using a generic cover letter for all applications. Each company and role may have unique requirements or values, so take the time to customize your letter for each position.
• End with a Call to Action: Conclude your letter by expressing your eagerness for an interview. You might say something like, "I am excited about the opportunity to discuss how my expertise aligns with the needs of your team and would appreciate the chance to meet in person."
• Proofread: Errors can make a poor impression and suggest a lack of attention to detail. Before sending, proofread your cover letter multiple times, or even consider having a colleague or professional review it.

Key Takeaways

Hopefully, this article taught you all you need to know in order to create an impressive consultant cover letter.

Before you go, here’s a quick summary of everything we’ve covered so far:

• Always tailor your cover letter to the specific company and role, ensuring you address the hiring manager by name whenever possible.
• The initial paragraphs should pique the reader's interest, highlighting alignment with the company's values and your enthusiasm for the role.
• Use the cover letter's body to elaborate on unique achievements and experiences not just reiterated from your resume.
• End your letter by confidently summarizing your suitability for the position and encouraging further discussion or an interview.
• Proofread meticulously, maintain brevity, and customize your approach for each application to stand out in the competitive consulting industry.

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6 Consulting Cover Letter Examples

Consultants excel at identifying problems and strategizing effective solutions, using their expertise to guide businesses towards success. Similarly, your cover letter is your strategic tool to identify your unique skills and propose how they can be the solution to a company's needs. In this guide, we'll explore top-notch Consulting cover letter examples to help you craft a persuasive narrative that showcases your problem-solving prowess.

Cover Letter Examples

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The best way to start a Consulting cover letter is by addressing the hiring manager directly, if their name is known. If not, use a professional salutation like "Dear Hiring Manager". Then, introduce yourself and briefly mention your current role or professional status. Immediately express your interest in the specific consulting position and the company, demonstrating your knowledge about the firm. This shows that you have done your research and are genuinely interested in the role. It's also beneficial to mention a mutual connection or a notable achievement that aligns with the job requirements, to grab the reader's attention.

Consultants should end a cover letter by summarizing their interest in the role and their belief in their ability to contribute positively to the company. This should be followed by a professional closing, such as "Sincerely" or "Best regards," and their name. It's also important to express gratitude for the reader's time and consideration. For example, "I am excited about the opportunity to bring my unique skills and experiences to your team and am confident that I can contribute to your company's success. Thank you for considering my application. I look forward to the possibility of discussing this opportunity further. Sincerely, [Your Name]." This ending reiterates interest, shows confidence, expresses gratitude, and opens the door for further communication, leaving a positive impression.

A cover letter for consulting should ideally be one page long. This length is sufficient to concisely present your qualifications, experiences, and interest in the role without overwhelming the reader. Consulting firms value clear and efficient communication, so it's essential to keep your cover letter concise and to the point. Too much information can be seen as inability to prioritize key points and can make the letter difficult to read. Therefore, aim for 3-4 paragraphs that cover your interest in the firm, your relevant experience, and how you could contribute to the company.

Writing a cover letter with no experience in consulting can seem challenging, but it's all about showcasing your transferable skills, demonstrating your passion for the industry, and highlighting your potential to learn and grow. Here's how you can do it: 1. **Research the Company**: Understand the company's values, culture, and what they look for in a consultant. This will help you tailor your cover letter to their specific needs and expectations. 2. **Start with a Strong Opening**: Your opening paragraph should grab the reader's attention. Mention the role you're applying for, where you found it, and briefly state why you're interested in it. 3. **Highlight Transferable Skills**: Even if you don't have direct experience, you likely have skills that are relevant to consulting. These could include problem-solving, analytical thinking, communication, project management, or teamwork. Use specific examples to demonstrate these skills. 4. **Show Your Passion**: Consulting firms want to hire people who are genuinely interested in the industry. Show your enthusiasm by discussing relevant books you've read, podcasts you listen to, or any industry-related events you've attended. 5. **Demonstrate Your Ability to Learn**: Consulting is a field that requires continuous learning. Highlight any instances where you've had to quickly learn new skills or adapt to new situations. 6. **Close Strongly**: In your closing paragraph, reiterate your interest in the role and the company. Also, mention your eagerness to contribute to the company's success. 7. **Proofread**: Make sure your cover letter is free of spelling and grammatical errors. This shows your attention to detail, a crucial skill in consulting. Remember, your cover letter is your chance to make a strong first impression. Make it count by showing that you're motivated, capable, and ready to become a valuable member of their team.

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Create the Perfect Consulting Cover Letter & Free Template

Thousands of graduates apply for consulting jobs every year and 99% of consulting firms require a cover letter with each application. That’s a lot of cover letters. Amongst the pile of applications, any mediocre cover letters will likely result in the entire application being dismissed . With thousands of applications to consider, screeners will use any mistakes or flaws to justify the rejection of a candidate. Getting your cover letter and resume right is possibly the most important part of the application process.

As your cover letter sits alongside your CV it cannot simply repeat the same information and it cannot be a generic cover letter that you have used for other applications. Each cover letter takes time to write and needs to be unique, concise, and attention-grabbing. Without sufficient care and diligence, it is unlikely you will make it to the next stage of the  case interview process.

• What Is a Cover Letter?

The cover letter introduces your application as a whole and should not be confused with a personal statement/summary on a CV. Your cover letter complements your CV but does not repeat it by briefly highlighting your relevant skills and experience as well as communicating your desire to pursue a career in consulting . It should also explain why you want to join the consulting firm you are applying for, it could be the work they do, the reputation they have, or the approach they take.

Cover letters are traditionally a letter, and therefore follow a letter format. It should contain both your address and the firm's office address. It should be short and not delve into too much detail but leave the reader wanting to learn more by continuing to read your application .

• Why Is a Cover Letter Important?

Top firms will receive thousands of candidates and they simply cannot all be put forward for interview. Interviewing candidates is an expensive process for the firm and therefore reducing the candidate pool to roughly a tenth of the size is paramount. The cover letter is in fact a quicker way to qualify candidates than a CV/resume, this is because it is quicker to make a judgment on three critical factors: 

• Understanding 

Without the potential to develop into a top consultant it is not worth the hiring company investing time and money into training you. Potential can be shown through skills and experiences with a particular focus on the balance of IQ and EQ. Are you a natural problem solver with an analytical skillset that is also able to build relationships with clients? Most people can show evidence of all of these things but not all of them do.

Applicants that do not clearly understand what consulting is and the work it involves will be quickly rejected. Candidates that have applied to consulting without this understanding may find it neither rewarding nor interesting; firms want to hire graduates that will repay the investment they make in them, not graduates that are likely to be difficult in the workplace and ultimately leave after a short period of time. Bad hires are expensive .

Desire is where the letter needs to be the most unique, of course, employers are aware that you will apply to more than one firm but what is it about this firm in particular that you like. It could be their focus on delivering results for their clients, or perhaps the chance to work with incredibly smart people or a particular project they did that caught your eye. Everyone likes to feel special and hiring companies are no different.

• 5 Tips For Consulting Cover Letters

In order to make sure you hit all of the criteria required to keep the reviewer interested in your application we have put together five tips that will cover all bases:

Feedback & proofread

• 1) Make It Unique​​

As being generic is hurtful to your chances of proceeding further you can easily ensure that you make it unique to the company to which you are applying by visiting their company website and visiting the ‘About us’ or ‘Company values’ page. If you can state what it is specifically about that company that you like then you will tick the unique box . An example using this approach for Oliver Wyman is shown below:

Website statement: ​

We value exceptional people - people with intelligence, energy, passion, emotional sensitivity, and a commitment to excellence. We refuse to compromise by hiring those who do not meet our high standards. We believe that if we have common aspirations, a non-hierarchical environment based on respect, and no artificial barriers to advancement, then exceptional people will realize their potential.

Cover letter line: ​

“The focus on exceptional people and a non-hierarchical environment at Oliver Wyman resonates with me greatly as I enjoy working alongside and learning from talented people.”

• 2) One Page

Given how important it is to write a stand-out cover letter, it would be easy to spill over onto a second page to tell the screener how much you want it and why you are the perfect candidate. Please don’t. At the top of this page, we mentioned that your application will sit alongside thousands of other applicants and that pile will be reviewed by 5-10 current employees. That means that each screener has the laborious task of reading hundreds of cover letters in one sitting .

Having a cover letter that is more than one page means you are asking for more of the screener's time than everyone else, which in itself can result in a rejection. Consultants are concise and you should be able to keep your cover letter to one page .

• 3) Be Bold​

As the person reading your cover letter will be doing it quickly, being bold is a way to grab their attention . It doesn’t come naturally to most of us but the reader doesn’t know you and the context of your achievements so you need to convey your brilliance with punchy statements . If you finished top of your class then state that, if you contributed to a record month during some prior work experience then don’t downplay your involvement.

Being bold shouldn’t be confused with lying. Yes, you want to grab their attention but if it later transpires that you had no involvement whatsoever with that record month or other achievements then your dishonesty will ruin all of your hard work.

• 4) Name Drop​

When researching consulting applications there is often reference made to networking . For graduates, this falls into two categories, events and personalities. The aim of networking is to meet people currently working at the company you are looking to apply to. This allows you to find out what it is really like to work there, gain an understanding of the type of work they do, and ask any questions you would like to know the answer to.

Events-based networking is when the firm you wish to apply for is at a university careers fair or is hosting a recruitment event themselves and there are current employees in attendance . They are there to talk to potential applicants and answer the questions they have about the company but the most important thing you need to do is remember their names .

Personal networking is meeting current employees of the firm through your own efforts. These could be cold messages to employees on LinkedIn but you will be surprised at how many people you can reach via your own friends . If you can find a current employee that is an alumnus of your university and a mutual friend that you share, then be confident in asking that mutual friend for an introduction. The employee will be much more receptive to any introductions this way and usually will be happy to give up 15 minutes on the phone . Even many partners are happy to chat with potential applicants that they have been introduced to.

If you have managed to talk to any current employees then be sure to name drop them in your cover letter , something like:

“A recent conversation with a current consultant, [name], confirmed my desire to pursue a career at [firm name]. I was thoroughly impressed by the emphasis you place on collaboration as well as the training opportunities you afford junior consultants.”​

Doing this immediately shows that you understand the work involved and have a particular desire to work at that firm - two of the three requirements ticked off in one sentence.

It is not always possible to talk with a current employee, if this is the case then reference the author of a publication and state what you found interesting about it. These can be found on all firm websites.

• 5) Feedback and Proofreading​

Submitting a cover letter with grammatical mistakes or formatting errors is looked upon very negatively. Sending your cover letter to multiple people will help ensure that no mistakes have crept into your cover letter and it meets the high standards that consultants expect .

As you are trying to condense your highlights into a couple of paragraphs it can be hard to convey the message you want. Collating feedback from as many people as possible will allow you to elevate your cover letter further, if the reviewers know you personally and/or professionally they will be able to cast a judgment on how effective it is at conveying you, your achievements, and your motivations. Don’t feel like you need to implement every single piece of feedback but select the recurring ones and any that you feel will have a positive impact .

• Cover Letter Example

When you have gathered all of the elements required you need to ensure a clear structure to demonstrate the three key factors:  potential, understanding, and desire . Whilst the order is not of great importance this example is comprised of 6 components:​

• Introduction

Firm highlights

Personal highlights

Career aspirations

When applying to different consultancies the section that changes most is the firm highlights section as this needs to be unique to each company.

The cover letter should follow a traditional letter format with your name, address, email, and phone number featuring at the top right-hand side of the page and the company’s address below and aligned to the left-hand side under the date of writing.

You should address the reader in a gender-neutral way . This can be done by using the opening “Dear Sir or Madam”.

The first line is a statement of what the letter is regarding (application), what role it is for, who it is with, and at what company.

• Firm Highlights

This is where you can include the name of a current employee you’ve spoken to or the reference to the companies mission or values that caught your attention on their website. Everything that is included in this section shows your desire to work at the firm and even better if you can elaborate further and explain why that fits with your motivations and career ambitions .

• Personal Highlights

This is the section where you can be bold and state your achievements without providing much detail. As consultants like to be concise, we recommend including 2-3 highlights in bullet point format . This makes them stand out and ensures that they will be read no matter how fast the reviewer is scanning the page .

Personal highlights can be anything from academic grades to scholarships awarded to musical awards but it can improve the flow of the letter if these achievements can be later related to consulting. With limited space, using one section to support the next is a useful way of communicating as much value as possible .

• Career Aspirations

Consultants do not expect you to claim you want to be at the firm for the next 30 years, they are often open about their open-door policy . They cannot promote all of their staff due to the pyramid structure and those that leave for other careers are viewed as potential clients in the future . Despite this, you should state why you feel consulting is a good next step for you in your career; what you have learned during your studies, what interests you, what experiences you’ve had, how have they led you to consider a career in consulting?

We think it's most appropriate to sign off your cover letter with ‘Yours faithfully’ as even if you have spoken to the person you are sending it to before, they may not be the only one to read it.

It is now very easy to add an electronic print of your signature alongside a print of your name so we highly recommend that you do this. In almost all pdf viewers there is an option to a dd a signature to the page .

• Cover Letter Variations
• Applying From Abroad

If you are applying for an office in a location where you do not live and did not study then it is important to address this in your cover letter. You will need to demonstrate your right to work in that country or state any help you would need in obtaining the relevant visa, it is in both your and the companies interest to clarify this at the very start of the process. There is no point wasting either party's time unnecessarily. You will also need to be clear as to what the equivalent of your academic grades is in the country. Whilst they may accept grades from other countries, again it is important to clarify this at the start.

• Applying as a Ph.D. graduate

It can be easy to assume that you have no relevant experience as a Ph.D. student but that is not true. Instead of focusing on work experience, focus on the components of your Ph.D. such as data collection, problems overcome, and collaboration with other researchers.

As data and especially big data is becoming an increasingly popular request from consulting clients, Ph.D. graduates are usually at an advantage here. State the data collection, cleaning and analysis you conducted in your personal highlights section. This is an easy way to show you have the potential to be a fantastic consultant.

• Free Templates

Please feel free to download our cover letter template but keep in mind that this template has been downloaded by others, so we recommend making adaptations in order to make your cover letter unique. The template includes our recommended bullet point format for personal highlights.

• Further Material

Now that you have put together your cover letter , make sure to align the other steps within your application process. This means you should also prepare your CV as well as get started with your case interview preparation. Here is a list of resources that will help you get started :

Read our Consulting Resume Guide and follow the  step-by-step guide that shows you how to put together the perfect consulting resume. 

To continue your successful journey, your next step will be to start with your case interview preparation as soon as possible. Make sure to read our comprehensive case interview guide to get started!

On PrepLounge, you will  find everything you need to be fully prepared for your case interview . The vast PrepLounge community makes it easy to find  case partners  to practice cases with who have the same ambition to become an experienced case-solver like you! 

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Consulting Cover Letter: What You Actually Need to Know

The key to effective cover-letters is story-telling. Most people write cover letters like resumes, with cold, hard facts, and that’s the problem.

Cover letters are much more effective if they contain stories capturing the burning spirits of candidates. In this article, I’ll tell you how to install such stories seamlessly into your consulting cover letters, and land a case interview yourself.

Consulting cover letters – The basics

What are cover letters for.

Cover letters are documents accompanying resumes, to provide further insights into the qualities and motivations of a candidate, as well as portray who he/she is as a person .

In consulting cover letters, there are three essential qualities you must always display:

• Leadership skills:  the ability to influence people’s decisions.
• Achieving mindset : the continuous, relentless push for the best results.
• Analytical problem-solving:  the ability to solve problems in a structured, methodical manner.

Regarding motivations, there are two questions you need to answer:

• “Why consulting?”:  Do you really understand the consulting world, and how it fits with your long-term plans? Is there something unique in the consulting track to explain your choice?
• “Why this firm?”:  Out of all the consulting firms, why ours? There should be something uniquely attractive about this firm to you, isn’t there?

And last but not least, don’t forget to show that you have an interesting personality that fits with the firm’s culture.

Cover letters vs Resumes – What’s the difference?

Because so many candidates confuse between the two, then end up writing boring cover letters resembling “paragraph versions” of their resumes, I feed the need to differentiate.

There are four marked differences:

Cover letters go deep, resumes go wide

In cover letters, you should select one or a few most notable achievements, and describe them in detail to reflect your three defining aspects (values, competencies, motivations).

This stands in contrast with resumes, where you cram as many relevant achievements as possible into the space of one or two A4 pages.

Cover letters are “soft” stories, resumes are “hard” bullet lists

The content format of cover letters is much less defined, leaving room for a lot of creativity, unlike resumes which are almost always bullet lists of cold, hard facts.

Your goal as the candidate is to fully utilize that loosely-defined format and make your cover letter as attractive and memorable as possible.

Cover letters describe personality, resumes do not

A crucial role of the cover letter is to portray who you are as a person. Resumes don’t do that, they focus on your achievements.

Your personality does not only come directly through the contents, but also reflected in the style of the letter – so take time to make your cover letter more attractive, and you’ll make a better impression with the screener.

Cover letters touch on future plans, resume concerns mostly the past

In cover letters, you have to answer the motivation questions (why consulting, why this firm). In resumes, that aspect is barely mentioned.

The most credible answers to those questions connect the job with your future plans – as such, the cover letter is not confined to the past like resumes.

Understanding your audience

The vibe inside the screening room.

Busy, tiring, and boring – that’s the vibe inside the screening room.”

Picture this in your mind:

A junior consultant is in the office on a Friday night, going through hundreds of applications. He has to do this as a form of goodwill for the company, on top of his ongoing project.

Everyone’s application looks the same, following one set format; a somewhat extraordinary resume catches his attention, so he checks the cover letter to see if there’s anything interesting, only to be disappointed because the letter is an exact recital of the resume.

If you want to grab the screener’s attention and make memorable impressions, you have to break that negative vibe, using an unordinary cover letter.

Most cover letters are just listings of achievement and cliched motivation statements – they feel like unoriginal walls-of-text that offer nothing new – and that’s the exact reason why many screeners don’t like cover letters. Write an exciting story instead – the screener will love it.

Why they read your cover letter

There are two main reasons why the screener reads your consulting cover letter:

• He wants to know more about your motivations and personality because your resume is both impressive and interesting/unordinary at the same time.
• He wants to clarify some ambiguous points in your resume – this happens if you appear highly competent, but your writing is not clear enough.

In both cases, there’s no excuse to repeat your resume in a paragraph format and disappoint the screener. You have all the reasons in the world to present an attractive, detailed, focused narrative – tell a story and get your interview.

Both the background and the purpose of cover-letter-screening suggest that an innovative story-telling approach is much more beneficial than the common, formulaic, overly-formal cover letters.

Such an approach will definitely make your cover letter stand out from the heap of some 200 other applications. It helps you grab the screener’s attention, and impress him in a memorable way.

Additionally, it makes reading the cover letter easier and more enjoyable. The screener is already tired, so there’s no point in making his life harder.

Whatever the reason, as the cover letter is opened AFTER the resume, the implication is that you need to perfect your consulting resume first!

If you haven’t read it, here’s an A-to-Z guide to writing the perfect consulting resume , from a former McKinsey consultant and resume screener!

Consulting cover letter – Step-by-step guide

All these elements must be presented in a coherent storyline and concise language.

Keep in mind this is a consulting cover letter – as such, your story should be backed up by impactful, specific, verifiable results.

To write impressive, fact-based stories that demonstrate all three necessary aspects of the candidate, I advise you to follow these four steps:

Step 1 – Self-reflect for storylines

Search your memory for events, experiences, ideas… that can serve as a basic storyline – the backbone of your cover letter. For each storyline, consider the following six criteria :

• Uniqueness: The base story should be something unique to you. If it’s something common or universal, you won’t have the screener’s attention.
• Attractiveness: Your story should be attractive and entertaining – only then can you trigger the screener’s curiosity. Usually, it’s something “big” and impactful, but not controversial
• Positiveness: The story should have a positive “vibe” to it. If it’s something sad or negative, don’t include it in your cover letter.
• Qualities: All three consulting qualities (leadership, achieving, analytical problem-solving) should be illustrated in your story. Otherwise, consider that story irrelevant.
• Motivations: Your story should at least help explain why you’re applying, if not providing direct answers to that question. Firms don’t like to hire candidates without clear motivations.
• Personality: Make sure you exhibit a likable personality. On the other hand, if that story suggests negative traits (pessimism, short temper, cynicism, etc.) you have to modify it.

Let’s see if these storylines of my own could match the requirements:

“I escaped from a near-death experience during a paragliding session using my gliding skills.”

This is not something you hear every day, and near-death stories are often quite attractive, so you have those two boxes checked; and for now, there’s no sign of “bad” personality traits.

However, it’s a near-death experience, so it does have a negative vibe. Additionally, it shows neither consulting qualities nor relevant motivations.

=> This story only meets 3 out of 6 criteria. Out!

“I founded an entertainment business which attracted lots of attention, but ultimately failed.”

Not everyone is a startup entrepreneur, so this story does meet the “uniqueness” criterion. It’s relatively easy to draw attention with startup stories, and it’s easy to explain a consulting career choice from a former entrepreneur perspective, too. No negative personality trait is visible.

While being a business owner suggests some leadership and problem-solving experience, as well as an achieving mindset, a failure story like this might raise some questions on the “qualities” aspect; it also creates a negative vibe.

=> Overall, 4.5 to 5 out of 6. Not really the best storyline for a consulting cover letter, but usable with some modifications.

“I broke McKinsey’s code of conduct, convinced a client to pay their long-overdue service fees, and was celebrated for it.”

Is there anyone who doesn’t like those “breaking rules” stories? I’m quite confident this experience is quite unique and attractive. Because this is actual consulting work, it’s undoubtedly easy to point out all the important consulting qualities, as well as to provide a basis for my motivations.

However, this “breaking the rules” story may suggest rebellious tendencies, so if I’m going to use it I’ll again need some modifications.

=> This story scores 5.5 / 6. Quite good but I do need to be careful with it.

Step 2 - Add and classify details

Rack your memory and jot down everything related to your storyline; don’t worry about having too many details, you will be trimming the story later.

Pay special attention to the details best illustrating relevant qualities , motivations , and personality , because you will need to emphasize them.

Step 3 – Structure and enhance

Arrange the details of your story in a logical, intuitive structure; the most common method is:

1. Describe a notable, relevant experience using the problem-action-result structure to impress the interviewer with your qualities first.

2. Try to link it up with the present/future parts of your story (ideas, philosophies, plans) to explain your motivations.

Trim all non-essential and technical details, they do nothing but confuse the reader and bore them to death. Your story should be told in a way even your grandmother can understand.

Then, arrange and enhance the remaining details so that the story feels more dramatic, i.e the uniqueness and difficulty of the problem should be emphasized.

On a related note, consultants dislike lengthy cover letters – in fact, one A4 page is the maximum length – so there’s one more reason to start trimming.

Step 4 – Amplify consulting features

First, make all three key consulting traits stand out from your story – leadership, achieving mindset, and analytical problem-solving.

Then, make subtle references to consulting work using the industry’s terminology and concepts. Most screeners, being consultants themselves, will subconsciously appreciate this. However, avoid buzzwords and slangs found on the Internet, or you’ll appear superficial and unprofessional.

Consulting cover letter – Tips

To write the best cover letter, you must thoroughly understand the industry, its major firms, and even the very office you’re applying into.

To achieve such an understanding, there is quite a bit of research to do – and here are three tips for you to ease that process!

Tip 1: Networking

Successful networking goes a long way in the consulting recruitment process and in cover letters.

Firstly, management consulting firms are relatively publicity-shy, so having a connection within these firms allow you to gain very specific and authentic insights about the firm, the job, as well as the consulting world in general, helping you make better choices and deliver more convincing reasons.

Secondly, you may earn a referral ! The screening stage is harsh – it’s where most candidates are filtered out, both in absolute and proportional terms – and referrals help a great deal with that.

Remember to show your networking efforts by mentioning the names of consultants at the office you’re applying into, as well as their projects. The screener will know you really do care about the job, and you’ve done your homework.

Tip 2: Read consulting news

The websites of major consulting firms all have countless articles on current affairs as well as their own projects – read them frequently and regularly .

For one thing, those articles will deepen your understanding of management consultants and their work, helping you make better choices and explain them more effectively to the screener.

Additionally, reading consulting articles regularly will help you know more about the specific projects of each firm, which you can bring up in cover letters.

Tip 3: Build “cheat sheets”

A few ready-to-use “cheat sheets” containing all the important details on the consulting industry and major firms will significantly ease the writing process.

I recommend making three different groups of sheets – one for the consulting world in general, one for the firms, and the last one about the specific offices you’re applying into.

Be implicit and “smooth” when using these sheets. Make sure to sound as natural and seamless as possible when mentioning your references; avoid putting them at the focus of your sentences, but to use them as supplements to the main idea (e.g: I was awed by the network of experts supporting our project with McKinsey back in 2016).

Consulting cover letter – Visual format

Consulting cover letters are not the place for creative, colorful designs. Format your letters in a conservative, text-dense, black-and-white fashion – that’s how actual consultants do it.

One A4 page is the maximum length for consulting cover letters.

Inside the busy screening room, nobody has the time and energy to read a two-page worth of story, no matter how attractive it is.

If your cover letter exceeds that maximum length, trim away the less important details and shorten your expressions; you can also tweak your font size, spacing, and margins to squeeze the most content into one page.

Use formal, conservative fonts, such as Times New Roman, Calibri, Cambria, Garamond, etc.

Keep your font size at 10-12. Larger text tends to feel somewhat “messy”, and they’re space-consuming. Smaller text, on the other hand, feels difficult and tiring to read.

Additionally, the typeface in your cover letter should match that on the resume.

Spacing, margins, and alignment

Use spacings of 1.15 between lines and 1.50-2.00 between paragraphs. Consulting cover letters are quite text-dense, so it’s important to use these white spaces to ease the visual strain.

Always align your text on the left side. Left-aligning is the standard in the United States, where most major consulting firms are based; additionally, left-aligning keeps the horizontal spacing between words even, unlike justified where that spacing varies considerably between each line.

All four margins should be equal at 1 inch. That should keep your letter neat and tidy while maximizing the amount of text on one page.

Other reminders

If you know who’s screening, address them by name. Otherwise, generic salutations are fine.

I’ve come across pages claiming it’s no longer acceptable to write generic salutations (“ To whom it may concern ”); however, in consulting firms where the screening process is assigned to junior consultants on an availability basis, you don’t always know who’s reading your letter, so such salutations are okay.

On the other hand, if you happen to be applying into a small, new office, and your networking efforts are successful, you may know your screener. In that case, refer them by name for a greater impact.

Replacement test

If you can replace the industry and the firm in your letter with something similar and it still makes sense, your tailoring is not enough.

Your motivations should be based on unique and defining descriptions – for example, McKinsey having the largest support network for consultants, or Bain being the frattiest among MBB consulting firms.

Non-unique reasons, such as “prestigious brand name” or “interesting projects” can apply to basically every major consulting firm out there, so they’re not strong bases for your choices.

Maintain formality

Use formal language throughout, and keep standard your heading and salutation.

Show your uniqueness and creativity only through the main content sections. Other “procedural” parts of the cover letter should always remain formulaic – see the sample section.

The language in the main paragraph should also remain formal, i.e no slang, no contraction, no overuse of exclamations.

Avoid short-term motivations

Don’t say you’re in for a 2-year learning experience, or your application will be heading for the bin very, very quickly.

It’s costly to turn fresh graduates into effective consultants, so firms don’t want candidates who will bail out just after they’ve become useful. They want people who will stay in the firm for as long as they can – they want future partners.

You might include long-term plans concerning other industries, but don’t give the impression that you’re bailing out in a few years. If that’s your plan, don’t even mention it.

Proofread and edit

Writing cover letters should be a long process of continuous proofreading, feedback, and editing.

It’s best to find a former/working consultant or at least someone who’s knowledgeable about the industry to help you out. Consulting cover letters differ from normal ones quite considerably, so generic guidelines won’t be of much use.

It’s also very helpful to allow intervals of at least a few days between writing and proofreading sessions; you will find it easier to spot errors if you proofread with a “fresh” mind.

Try to avoid format, spelling, and grammar mistakes at all costs. In consulting cover letters, such mistakes are much less tolerated.

Cover letter file format

Always send your cover letters in the PDF format (most screeners expect you to do so).

This file format will make sure your cover letter appears the same on every computer, and it minimizes the damage that may occur in the file transfer process (by contrast, DOC files are vulnerable to numerous errors).

Depending on the computer, PDFs may look cleaner than DOCs – one possible bonus point for appearance.

Still not sure whether your cover letter is good enough? Book a meeting with former consultants. Our coaches will show you how to make your resume stand out among thousands of candidates. 

Cover letter example

Now that you’ve learned the secrets to the best story-telling cover letter, let’s have a little exercise and help the First President write one to McKinsey, shall we?

(The content in this sample letter is largely fictional for illustration purposes)

George Washington [email protected] Mount Vernon Plantation, Fairfax County, Virginia, U.S.A July 4, 1789

To whom it may concern,

My purpose in life is to liberate the American people and lead them to prosperity. The revolution of the Thirteen Colonies was up against the largest military force in the world – the British Empire – at a four-to-one disadvantage – few if any country had come up against such odds victoriously. And that was the situation I was in, as the leader of the revolution.

Under my lead, the revolutionaries mobilized internal support from 2.4 million soon-to-be American citizens and external support from allies in France. This support allowed us to remain operational even after severe defeats, which would otherwise put an end to the revolution. After six years, the Colonies came out victorious and was recognized as the new United States of America. War is over, so my new task is to steer the newfound States towards economic prosperity – and consulting experience at McKinsey will help a great deal with that.

I happen to also run a plantation business – Mount Vernon by name – which was McKinsey’s client during our expansion project in 1785. I was extremely impressed by the highly structured and data-based approach that McKinsey consultants took to deliver their solutions, and even more impressed by the incredible network of experts that was backing our project.

Through Ms. E.M – the Engagement Manager for our project from McKinsey’s DC Office – I came to be aware of the firm’s expertise in the public sector – which was recognized as being the overall best among major consulting firms.

And for that reason, I realized a consultant position at McKinsey DC will give me invaluable exposure in the public sector, both from its projects and its vicinity to the country’s capital.

I will be looking forward to speaking with you in person, about how I can put my experience as a former head-of-state and an entrepreneur to work at McKinsey.

Sincerely yours, George Washington

Scoring in the McKinsey PSG/Digital Assessment

The scoring mechanism in the McKinsey Digital Assessment

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Career in Consulting

Consulting Cover Letter: a step-by-step guide (2024)

With a great CV, your consulting cover letter can open the door to scoring an interview and, ultimately, getting a job in consulting.

But it’s not that easy: less than 30% of applicants receive a call for an interview.

Thus, in this article, I’ll show how to write a persuasive and customized cover letter to move your job application to the top of the pile .

In particular, I’ll show you the exact steps you need to take to write a consulting cover letter that:

• Set you apart from the crowd
• Express your motivation to join the firm you are applying to

But first, let me introduce you to Paul.

Paul is a recent graduate from a business school in France.

He did two internships (one in Marketing and one in Finance).

Paul used the tips from this article to learn how to write a cover letter for a consulting job and landed job interviews in ALL the consulting firms he applied to . 

At the end of this article, you’ll see Paul’s consulting cover letters for McKinsey, the Boston Consulting Group, Bain & Company, and Deloitte.

Also, you’ll find a consulting cover letter template to help you craft your consulting cover letters. 

Let’s get started!

Table of Contents

Get the latest data about salaries in consulting, what is a cover letter.

Along with your resume, a cover letter is an important part of your consulting job application.

It is intended to provide a more in-depth introduction, enhancing the information in the resume or CV, outlining pertinent qualifications, and showcasing some of your most noteworthy achievements.

A strong cover letter convinces the employer that your skills align with their requirements and demonstrates the following:

• Justifications for your qualifications for the job.
• An explanation of why you want to work as a consultant.
• Justifications for why you would be a good fit for their particular company.
• Your capacity for producing engaging, clear, and concise writing.

A strong cover letter should ultimately focus on “why should we hire you” and “what’s in it for us.”.

And for that reason, it’s worthwhile to take the time to write a strong cover letter .

What recruiters want

The consulting recruiting process is costly for top consulting firms. 

Do the math:

Multiply the time spent by a management consultant giving interviews by their fees.

You’d get an insanely high number.

Therefore, management consulting firms want to invite only candidates with a serious chance of making it.

To do so, they use two selection criteria. 

Selection criteria 1: do you have the right consulting skills?

ALL consulting firms essentially look for these 4 skills when screening your application documents (resume and consulting cover letter):

• Problem-solving : As a Consultant, you will be essentially a problem-solver. Thus, Consulting firms will assess the range of problems you had to solve and the impact you had.
• Leadership abilities : As a Consultant, you must get things done while working with others. Thus, Consulting firms will assess your ability to work in teams and create a climate where people are motivated to do their best.
• Personal impact : As a Consultant, you will need to gain the support and commitment of others. Thus, Consulting firms will assess your ability to develop relationships with people and influence someone to act upon your recommendation.
• Drive : As a Consultant, you will work on new consulting projects every 3x months. Thus, Consulting firms will assess how comfortable you are with new situations and your ability to perform outside your comfort zone.

Selection criteria 2: are you a good fit?

A career in consulting is not for everyone.

It’s demanding. 

And it can sometimes be stressful.

Therefore, management consulting firms want to assess your motivation to pursue a career in consulting.

And more specifically, a career in consulting in their firm.

To do so, they’ll assess if you’ve done your homework.

For instance, do you understand what consultants do?

And do you understand what makes them different from other management consulting firms?  

Related articles :

Your answer to the question Tell me about yourself must be consistent with the information on your resume.

Check this article explaining how to craft a superior answer to the question “ Tell me about yourself .” 

Also, read this article to learn more about the recruiting process at McKinsey.

Besides, I’ve written articles about the recruiting process at Boston Consulting Group and Bain & Company .

How to write a consulting cover letter: your step-by-step guide

Good consulting cover letters tend to follow a tried-and-trusted format. 

One that’s set up in a way that lets you show off your accomplishments and what are your motivations to join this consulting firm in particular .

If you’re worried about sticking to the same format as everyone else somehow stopping you from standing out, don’t.

It’s what you say (or don’t say) that counts. 

Let’s break down how your cover should look.

Step 1: Add the header (mandatory)

To begin with, start your cover letter with the following information:

• Phone number
• Email address
• Date of sending

In addition, you can include the company’s name and address to which you’re applying.

Step 2: include the greetings (mandatory)

The greeting needs to display the right level of respect and professionalism.

If you have a name for the contact person, use it.

If you don’t know the contact person’s name, you can begin your cover letter with “To whom it may concern” or “Dear Sir or Madam.”

Do your best to find out to whom you’re writing to.

Look at the company website or LinkedIn page to see if you can track down the hiring manager’s name. 

Or  take the initiative to call the company.

Someone on the other end of the phone might be happy to tell you who does the hiring.

Step 3: write the opening paragraph (mandatory)

If you were to meet a hiring manager in person, you wouldn’t just throw your resume in their face and walk away, would you?

I’d like you’d offer a handshake and tell them who you are first.

This paragraph  is like a good handshake.

You want your first paragraph to be strong, succinct and make a great first impression .

In your opening paragraph , start strong:  show enthusiasm and show you want to come in there and make a contribution .

Hook the reader early with a first paragraph that makes them want to read.

You can use these guiding questions to craft the first paragraph of your cover letter .

• Which position are you applying to ? Consultant in the BCG Munich office 
• What are your personal qualities? Results-driven and eager to learn. 
• Who are you? What are your past and present experiences? A final-year student at HEC Paris who completed two internships in the Banking and Technology sectors
• What is your most impressive achievement? Experience in working with C-level management teams  

This is an important cover letter tip: 

Mention the position you’re applying to (Business Analyst, Senior Consultant, Associate, etc.)

Step 4: explain why you are a good candidate (mandatory)

Your management consulting cover letter must say why you’re the right person for the job. 

This is one of the most important consulting cover letter tips.

To do so,  you must  highlight the specific skills and experiences that make you an ideal candidate for consulting .

For instance, here is how Paul has highlighted his skills in his consulting cover letter.

Here are the four steps followed by Paul to show off his skills in his cover letter :

• Step 4.1: List your most impressive achievements and write a great resume.
• Step 4.2: Select three skills you want to emphasize.
• Step 4.3: Select three achievements that best illustrate how you used those three skills.
• Step 4.4: Highlight these three achievements in your cover letter. But don’t repeat your resume word by word; show your personality instead.

Step 4.1: List Your Most Impressive Achievements And Write A Great Resume

In the “Consulting resume: 11 steps to get interviews in 2023”   article, you have the exact steps you need to take to:

• List your most impressive achievements
• Summarize these achievements into compelling action statements in your resume
• Format your resume with a ready-to-use template
• Get inspired with (literally) hundreds of examples
• And much more…

So, start your cover letter… by writing your consulting resume !

Step 4.2: Select The 3 Skills You Want To Emphasize In Your Consulting Cover Letter

Choose the three skills you want to emphasize in your cover letter . 

For instance :

• Problem-solving : how you used your analytical and quantitative skills to solve a problem and had an impact
• Leadership skills : how you got something done while working with someone or a group of people
• Personal impact : how you influenced people to act upon your recommendations

Another cover letter tip:

Do NOT put three achievements in your cover letter that illustrate the same skills twice or thrice.  

If you do so, you will undermine your profile…

And lose an opportunity to show that you are a well-rounded professional .

Step 4.3: Select The 3 Achievements That Best Illustrate How You Used Those Skills

You now must have a great list of achievements and an outstanding resume. 

Now, it’s time to select which achievements you will highlight in your cover letter.

To do so, select which achievements best illustrate your experience in three chosen skills . 

To do so, choose three achievements you feel are your strong suits to focus on.

For instance, you can ask yourself :

• Which achievements are you most proud of?
• Where did you have the biggest impact?
• Which achievements were the most challenging?

Step 4.4: Highlight These 3 Achievements In Your Cover Letter. But Do NOT Repeat Your CV Word-By-Word; Show Your Personality Instead

Finally, highlight these three achievements in your cover letter. 

However,  your cover letter shouldn’t just rehash your resume . 

In other words, do not repeat your word-by-word resume.

Because this will give a weak impression.

Instead, use  the letter to tell a brief story , such as “my toughest sale” or “my biggest technical challenge,” and show your personality . 

That’s  how you will stand out from the rest .

It will make a HUGE difference if you show your personality when highlighting your achievements in your cover letter.

The secret to showing your personality is to tell the readers WHY these achievements matter to YOU .

For instance:

• WHY this achievement was important for you
• WHY this achievement, in particular, was challenging
• Why did you enjoy this achievement 
• WHY this achievement left a positive (or negative) mark on you 

Do you see the pattern here?

To make it personal, explain WHY a particular achievement is important for YOU .

There are four  reasons why a particular achievement can be  important for you : 

• You had to manage (or you were part of a team managing) something critical for your company. In other words, you had a huge impact.
• The situation you had to handle was very challenging : you had to deal with a tight schedule, you had few resources to reach your objectives, you were in the middle of stakeholders who were not aligned, etc. In other words, it was tough ! Think of these long hours spent at the office 🙂
• You had to do something for the first time : present something in front of the leadership team for the first time, face a specific problem for the first time, have to handle a crisis for the first time, have to manage a team for the first time, etc. In other words, you learned a lot. 
• Or a combination of these 3 things : critical x challenging x first time (I can imagine how stressful it was!!)

So, to conclude, when describing your achievements in your cover letter, make sure to cover these four critical elements:

• The problem you had to solve
• How you solve this problem (your action)
• The outcome (the results of your action)
• Why was this achievement important for you

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Step 5: explain why you want to join this firm (mandatory)

A well-written cover letter highlights your credentials for a job and proves your desire to work for this company in particular. 

The golden rule of applying to a job is showing interest in the firm you apply to . 

Explaining your motivation to join a company is what is most important for recruiters, according to a recent survey of 200 recruiters.

Why is explaining your motivations to join this specific firm so important?

Think of it from the consulting firm’s perspective: they want to hire someone who will positively impact the firm and its customers and someone who is a good fit.

The hiring process is very costly and time-consuming. 

Therefore, they don’t want to hire someone who will leave the company after 12 months .

Being specific when you express your motivations to join a consultancy is key.

It won’t impress the readers if you give general reasons that can be applied to other consultancies. 

Even worse,  it shows that you haven’t done your homework and haven’t done any research about the company .

Thus, do not write, “I want to work for McKinsey because it’s the market leader” or “I want to join the Boston Consulting Group because I’ll be able to work with smart people.” 

Note:  I’ll show you how to use these two (good) reasons yet sound specific . 

So, now let’s see  how to express your motivation to join this firm in particular . 

To begin with, let’s see what Paul wrote in his McKinsey cover letter.

Paul gave two reasons why he is interested in joining McKinsey & Company. 

Each of his reasons follows this formula :

Step 5.1: Start By Giving A Reason Why You Want To Join This Company

You want to join a top consulting firm for many good reasons .

So if you are asking yourself, “Why McKinsey?”, “Why BCG?”, “Why Bain?”, “Why Deloitte?”, Why Accenture?” or “Why any other firms,” you should consider the following reasons :

• The company’s culture : you think you’ll be a good fit with the company’s culture. For instance, the culture of excellence at McKinsey. Or the collaborative culture at Bain & Company. Another example: the diversity of profiles promoted by the Boston Consulting Group
• Its reputation : you want to work for a company recognized as a global market leader, such as McKinsey & Company. Or do you want to join a well-known advisor in a specific geography like Bain & Company in the Middle East?
• The company’s specialization : you can have a special interest in a topic or an industry and join a firm with expertise in that topic or industry. For instance, Simon Kucher & Partners for pricing, or Bain & Company for Private Equity. Or maybe McKinsey is the only consulting firm working with public entities in your region 
• Smart colleagues : you want to be inspired and work with people inside and outside the firm who will challenge your work and how you think. For instance, McKinsey is obsessed with working mainly at the CEO level
• The company’s size : you want to join a new (or a small) office and be part of the teams that will help develop that office. Or the office can be well established, but you want to join a newly created practice and want to help develop it
• The company’s international footprint : you want to have the opportunity to work in an international environment or to be relocated to an office abroad in a couple of years. For instance, some consulting firms have international staffing rules, whereas others offer only local staffing opportunities
• The career progression opportunity : you want to join a company that invests a significant amount each year to train their consultants. For instance, Bain is known to put a high value on training their employees

So, think of “Why do you want to work for this company?” or “What attracts you to work for this company?” and check which reasons make sense.

However,  if your cover letter mentions some of the previous reasons without any more explanations, your answer will sound very generic  (and weak).

For instance, if you write, “I want to work for a prestigious company and be surrounded by smart colleagues,” this can be applied to most consulting firms. 

That’s  why you need to add evidence that you know what you are discussing .

In other words, you must show that you did your homework and researched the company. 

That’s step 5.2.

Step 5.2: Then, Back-Up Your Reason With A Persuasive Source Of Information

To make your answer convincing, you must back up your reason with a good source of information.

Thus, you will show the readers that you are not applying to this firm for random but thoughtful reasons. 

To do so, there are three persuasive sources of information that you should consider::

• Consultants who work at the company you are applying to . Your interviewer wants to know if you have done your homework and have talked to anyone from the office you are applying to, or at least from the firm in general. In other words, networking is super important.
• Reports produced by the company, such as the McKinsey Quarterly or the BCG Insight. Tell them you read and found interesting a report or an article about a topic you like.
• Alumni with whom you have worked with . If you had the opportunity to work with alumni from the firm you are applying to, mention it. This shows that you have an idea of what working there looks like.

To conclude, back up the reasons why you want to join a company with one of these sources of information, and you’ll show the readers that you researched the company and thus demonstrate real interest .

Step 5.3: Finally, Explain Why This Reason Is Important For You

Now, it’s time to make it personal. 

As for your skills  (read again writing tip 6, “Show your personality in your cover letter” if necessary),  explain why this particular reason is important for you .

For instance, you can explain why working for a global market leader such as McKinsey is important:

You are excited by the opportunity to work on impactful projects. 

Another example:

You can explain why the focus of Bain & Company on having an impact is important for you: you need to have tangible results from your work.

Step 5.4: Repeat The Previous Steps 1 Or 2 Times

Try to give a minimum of 2 (and a maximum of 3) reasons why you want to join a particular firm.

Therefore, repeat the previous steps 1 or 2 times.

Step 6: say why you want to pursue a career in consulting (optional)

This section is optional. 

90% of the time, your management consulting cover letter should NOT include this section .

If you need to include this section, keep it short. 

My recommendation is a maximum of 3 or 4 lines.

And to do so, the process is simple.

First, select one or two reasons you want to pursue a career in consulting.

Here are some examples of reasons to pursue a career in consulting:  

Second, explain why this reason is important for you .

For instance, why is having an impact important for you?

Or why is working in an environment with a strong learning curve important for you?

Again, keep your answers concise.

Step 7: end with a call to action (mandatory)

This is your call to action.

Thank the readers for their time, and let them know you’re excited to be interviewed.

I would welcome the chance to discuss further your expectations and how my analytical, leadership, and communication skills can bring value to McKinsey.

Always be polite and respectful in your close.

Let them know how eager you are to be interviewed, but never make demands.

Step 8: add your consulting cover letter signature

Sign off your letter with a “Best” or “Best regards” (remember to include a comma), followed by your name.

You can use other phrases like “Yours sincerely,” “Kind regards,” or “Best wishes,” but “Best” or “Best regards” are the safest options.

Step 9: proofread and check typos

Now it’s time to polish your consulting cover letter to ensure it stands out.

Like your resume,  your cover letter is one of the few things in your life that needs to be perfect .

Thus, you must put the same attention to detail in your cover letter as Consultants do with their slide deck presentations.

In other words, perfection is the minimum standard your cover letter must pass to keep it out of the rejection pile.

Pay close attention to the following areas to make your cover letter bulletproof.

Imagine finding out that your application — the one you spent hours working on — was dismissed because of a few small spelling or grammar errors. 

That would be tough to take.

But it happens.

Hiring managers must review hundreds of resumes and cover letters.

And typos are one of the easiest ways to narrow applicants down . 

So, double or triple-check your cover letter.

When you’ve done that, have someone else read over it.

#2: Formatting Errors

Large blocks of text are hard work on the eyes, especially on a screen. 

Therefore, keep sentences short and limit paragraphs to three or four sentences.

Moreover, I recommend using bullet points when describing your most critical skills and achievements . 

Another thing to remember is that your cover letter and resume will be read together, so the two should be consistent in how they look. 

Thus, match the style of your cover letter to your consulting resume .

To help you, I have put a cover letter template at the end of this article.

In addition, you can find a resume template in this article .

#3: Any Trace of Copy And Paste

The  “I am writing to apply for the role of  [job]  at  [company] ”  example from a previous cover letter is classic copy-and-paste.

Anything non-specific or generic immediately has the hiring manager wondering how many other people you’ve tried to impress with your robotic writing . 

This doesn’t mean you shouldn’t use copy-and-paste templates.

It just means you shouldn’t make it obvious that you do.

#4: Too Many Words

According to a survey by Saddleback College, almost 70% of employers want a cover letter to be less than one page.

24% say that the shorter, the better.

Generally, your consulting cover letter should be less than 500 words and fit on a single page . 

Let me repeat because it’s important:

Your consulting cover letter must be on one page.

#5: File Name And Type

First, use the PDF format when submitting your cover letter to a consulting firm unless otherwise specified by the company or recruiter.

Besides, when assigning a file name to your cover letter, include your first and last name along with the name of the company you’re applying to in the name of the file, like “Sébastien Ritter Cover Letter McKinsey.”

Step 10: get your cover letter reviewed by an expert

To ensure your consulting cover letter is error-free, share it (with this article 😉) with your friends and ask for feedback.

But do not ask all your friends.

Instead, focus on these three people: a grammar champion, an HR person (preferably in the consulting industry, but non-consulting HR is fine, too), and a Consultant.

Step 11: complement your cover letter with a great CV

I recommend focusing your time and energy on your consulting resume before writing your cover letter. 

Because recruiters say they spend a maximum of 60 seconds deciding whether a candidate should be invited for an interview, they probably start by figuring out whether you have the skillset and education required for the job.

And that’s the purpose of the resume .

For instance, I recommend spending 80% of your time writing your CV and 20% writing your cover letter.  

Check this article that will help you craft your CV .

You’ll find a step-by-step guide, templates, and examples to help you craft a perfect consulting resume. 

My best consulting cover letter tips

In 2023, I analyzed 147 management consulting cover letters . 

As a result, here are my 7 best cover letter tips. 

And here is the best part:

You’ll also learn the most common mistakes to avoid at all costs. 

Consulting cover letter tip 1: Personalize your letter for each firm

Never send a generic cover letter.

This implies that you must create a new one for each firm.

Consulting cover letter tip 2: Simplify your letter

Clarify and condense your message.

Using complicated words and sentences would almost certainly fail to convey your intentions to the company, and the person reading the letter probably won’t bother with the rest of your application.

Consulting cover letter tip 3: Be specific when needed

Make sure to quantify your accomplishments.

For instance, elaborate on your marketing expertise in your cover letter by stating that you increased revenue to $10,000 while bringing in 200 more clients monthly.

Having specific personal information can help you stand out from other applicants.

Consulting cover letter tip 4: Omit unnecessary details

Let’s state the obvious:

You don’t need to mention your graphic design experience.

Personal information like accomplishments in leisure activities, interests, and hobbies are best left out.

Consulting cover letter tip 5: Show Your Value

When applying for consulting positions, it’s a common error for candidates to focus only on their individual accomplishments.

Cover letters with many “me memes” are frequently read by recruiters.

This means that rather than emphasizing how they can contribute to the company (and eventually become partners), many applicants concentrate on how they will personally benefit from the position in question.

In your cover letter, highlight how your skills will help the company.

Consulting cover letter tip 6: Remember that spelling counts

Grammar and spelling mistakes can indicate that you neglected to proofread your own letter.

Additionally, be consistent—do not represent a dash with “—” in one location and “–” in another.

Consulting cover letter tip 7: Give Yourself Time to Write a Quality Letter

A strong consulting cover letter takes time to write, just like consulting resumes do.

It’s important to consider your accomplishments and what sets you apart from others if you want to be successful.

Think twice before assuming you can create a quality cover letter in a single evening.

It necessitates numerous revisions, careful rereading, and prompt feedback.

Additionally, you must ensure that the cover letter complements your resume flawlessly and elaborates on your impressive abilities and experiences.

Four consulting cover letter examples

In the next 4 sections, you can find sample cover letters for McKinsey, BCG, and Bain & Company.

McKinsey cover letter (Undergraduate)

Now, you can see a first consulting cover letter sample.

That’s the McKinsey cover letter used by Paul. 

Please note that this Junior Consultant cover letter (or a cover letter for the Associate Consultant position) can also work for other positions. 

BCG cover letter (experienced hire)

Here is now a BCG cover letter from an experienced hire.  

Bain cover letter (Undergraduate)

Here is now a Bain & Company cover letter from an undergraduate student.  

Bonus: McKinsey cover letter from FirmLearning

Here is another McKinsey cover letter example from the YouTube channel Firm learning:

Do you want more consulting cover letter samples?

Then sign up for our free training !

In this free training, you’ll find consulting cover letter samples and tips on acing your consulting interviews at top management consulting firms.

And you’ll improve your problem-solving skills!

Consulting cover letter templates

Do not reinvent the wheel.

Thus, you can download free consulting cover letter Word or PDF templates to fasten the writing process .

These detailed templates will help you correctly outline your management consulting cover letter.

You can use these templates to apply to any top-tier consulting firms, including the following:

• Bain & Company
• Oliver Wyman
• Roland Berger
• Deloitte Monitor
• Strategy&
• E&Y Parthenon
• And many more.

If you need help writing your resume, these templates will help you.

Here is the Word template .

And here is the PDF template .

Besides, check this article to download consulting resume templates and examples.

Frequently asked questions

How long should a cover letter be.

Aim at 2–4 paragraphs within one page.

Do I need a cover letter?

I ALWAYS recommend adding a cover letter to your application .

Because a well-written cover letter will always distinguish your application.

If a resume shows your  Skills and Accomplishments, a consulting cover letter must show your Personality and Motivation.

In other words, a great cover letter is your chance to say something about yourself that you can not put in your resume.

And for securing your dream consulting job, any advantage you can gain over other candidates to land an interview is worth taking.

A good consulting cover letter is one such advantage.

This article helps showcase your personality and motivation in your consulting cover letter.

Also, here is what recruiters say will get an application rejected (source: careerbuilder.com ):

Not submitting a consulting cover letter is a risk of rejection . 

How to organize your consulting cover letter sections?

Short answer: the order of the sections does not matter much.

For instance, you can organize your management consulting cover letter like this:

• Why consulting

Or you can organize the sections of your management cover letter differently. 

There is no one-size-fits-all management consulting cover letter winning order.

Consulting cover letter: final words

I hope you found this new guide to writing a persuasive, customized cover letter for consulting jobs helpful. 

Now I’d like to hear what you have to say:

Which tip from today’s post was the most helpful for you?

Is it how to show your personality?

Or maybe it is how to express your motivation for a particular firm.

Either way, let me know by leaving a comment below right now.

P.S. Are you looking for help?

If you want a team of experts by your side throughout the entire consulting recruitment process, check if we would be a good fit by clicking here .

Besides, check our clients’ success stories .

We’ve helped hundreds of candidates get offers at top consulting firms around the globe. 

The best part?

Those candidates had various backgrounds: MBAs, Engineers, PhDs, experienced professionals, etc.

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18 thoughts on “Consulting Cover Letter: a step-by-step guide (2024)”

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The only useful and structured cover letter writing article on the whole internet!

Happy that you enjoyed the article, Anthony 🙂

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I didnt realise how much i need this article, till i read it . Truly helpful , Thanks Sebastien 🙂

Thanks! glad you found it helpful!

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Brilliant brilliant work, Sebastien! Thank you very much. The best I have come across so far.

Thank you very much Samuel!

Wow, this paragraph is pleasant, my sister is analyzing such things, so I am going to inform her.

Great article to read, all the tips are great….

Thanks! I’m glad you like it

Ththank you very much for the article which was very interesting, just like the one about the CV!

However, I was wondering if following this structure in 3 adjectives and form could not be penalizing since many people have already followed your article?

Thanks in advance for your feedback!

Hi Thomas. Thank you for your comment, and I’m glad you’ve liked this article! Regarding your question, besides the structure described in this article, the content (the reasons why you are interested in a firm and why these reasons are important for you) will make your CL unique. Hope this helps, Sébastien

I never write comments like this on the internet but felt compelled to express my gratitude. This, and the resume writing article, are the most thoughtful and helpful guides I have ever read on this topic. Although I am a teacher in England (not an American consultant!) I found all the advice to be completely transferrable and have done a major overhaul on my CV. Thank you for being so clear and thorough in your advice – I have shared it with my colleagues and will continue to spread the word to anyone who needs CV writing advice in any profession.

Thank you Emily for the nice comment

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Consulting Cover Letter Samples & Examples That Worked in 2024

Crafting an impressive consulting cover letter is your key to unlocking a highly rewarding role, where you can provide detailed analyses, expert insights, and strategic business recommendations.

We'll be your guide, offering important tips, illustrating via meaningful examples, and even suggesting accessible templates to make your journey into the realm of consultancy a smoother ride.

In this guide, we'll cover everything you need to know about writing a cover letter as a consultant. Keep reading to learn about:

• Crafting a well-formatted consultant cover letter header & headline
• Creating a personalized greeting for your consultant cover letter
• Writing an engaging & eye-catching consultant cover letter introduction
• Showing your professional value as a consultant with accomplishments
• Ending your consultant cover letter with a powerful closing statement
• Accessing the best resources for job-seeking consultants

Still looking for a job? These 100+ resources will tell you everything you need to get hired fast.

1. Write a well-formatted consultant cover letter header & headline

The first two components to craft on your cover letter are your header and headline.

A cover letter header is a short block of text found most commonly in the upper left corner of the document that includes all the necessary applicant and company information. As for the cover letter headline , this is a brief title statement that helps to lead into the rest of the letter.

To better demonstrate how to format each of these elements, below are more in-depth explanations and examples of each:

Formatting the header

Your cover letter header can vary in format, style, and order of information. Some applicants will choose to include their name in larger font at the very top of the header, while others will create a more letter-style address in the header.

Regardless of what format you opt for, your header should always include:

• The name of the company (& department, when applicable) you are applying for
• Your name and professional title
• Your contact information (phone number, email address, etc.)

Here is an example of a letter-style header on a consultant’s cover letter

To: Carhill Business Partners, Consulting Department From: Joe King , Business Consultant (123) 456-7890 | [email protected] | linkedin.com/in/joe-king

Writing the headline

When writing the headline for your consultant cover letter, you should consider how journalists use headlines and article titles to grab the attention of readers. Your headline should be eye-catching, while also offering an accurate preview of the information to come.

In your headline, you should always use a keyword related to the position, an eye-catching number or trigger word, a powerful adjective or verb, and a promise.

Here is an example of an effective headline from a consultant’s cover letter

My 3 Negotiation Abilities that Make Me the Perfect Consultant for Your Company

Trigger Word/Number : My 3 Negotiation Abilities Keyword: Consultant Adjective: Perfect Promise: For Your Company – this addition at the end of the headline indicates to the employer that you will go beyond simply describing your skills by also relating them to the specific needs of the employer’s business.

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2. create a personalized greeting for your consultant cover letter.

Whenever you write a greeting on a consultant cover letter, it is crucially important to create a personalized greeting that addresses a specific person or department within the company.

By doing so, you show the employer that you not only have excellent attention to detail but also that you have taken the time to thoroughly research their company beforehand.

In the event that you are unable to uncover a specific person or department that will be reviewing your application, try out one of the following alternatives:

To the [Company Name] Team

To the [Company Name] Hiring Manager

3. Build an engaging consultant cover letter introduction

By the time an employer reaches the introductory paragraph of your cover letter, you should have already hooked their attention with the headline and greeting. To keep this attention intact, include the following details in your introduction:

• A brief overview of your professional history and goals
• A statement on why you are enthusiastic about applying to this company
• A mutual acquaintance (when possible)

Here is an example to help demonstrate how to write a consultant cover letter introduction

To the [Company Name] Hiring Manager,

I am writing to you today to apply for the open Consultant position after receiving a recommendation to do so by your company’s VP, Jane Doe. As a Consultant with over 6 years of experience in the financial industry, I am certain I will bring a high level of professionalism and excellence to this role and your company.

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4. Show your professional value as a consultant with accomplishments

Once the introduction of your consultant cover letter is squared away, it’s time to provide a more in-depth look into your qualifications in the body paragraphs of your letter. A strong cover letter will typically contain between 2 to 4 body paragraphs that answer the following questions:

• What excites you about working at this company?
• What do you hope to learn from working at this company?
• What accomplishments or qualifications make you stand out as an applicant?
• What key skills do you possess that are relevant to the position?

Providing quantifiable accomplishments is particularly effective in a cover letter, as this gives the employer real-life examples of the value you can provide to their business.

Here is an example of how to describe an accomplishment in a consultant cover letter

As the Digital Transformation Consultant for [Former Employer], I assisted more than 50 companies in the development and implementation of strategies to improve their digital infrastructure and online presence. In turn, these partnerships increased annual sales by an average of 30% annually for my former employer. 

5. End your consultant cover letter with a powerful closing statement

The conclusion of your consultant cover letter should be just as compelling as the introduction. To create a powerful closing statement, you should include:

• An enthusiastic sentence saying you are looking forward to hearing from them
• An additional sentence stating you will follow up, including how you will contact them or how they can contact you
• A formal sign-off

Here is an example of a strong closing statement from a consultant cover letter

Thank you for taking the time to read my cover letter and consider my application. As your new Consultant, I am certain I can elevate your business partnerships and increase your sales according to your company’s high standards of quality. To best reach me, call (123) 456-7890 any weekday during normal business hours.

If I do not hear from you within a week, I will reach out to touch base regarding my application. 

Appreciatively,

[Applicant Name]

Follow this cover letter outline for maximum success.

6. Top resources for job-seeking consultants

Exploring the job market for consultants might seem daunting, but with the right tools and resources, you'll find your way. Here are some top recommendations:

• Job platforms:  Websites like Glassdoor and Indeed offer an abundance of job postings, customizable search options, and critical alerts for new opportunities.
• Professional networking sites:   LinkedIn stands out in this category. Beyond networking, it's a hub filled with job listings, industry-related content, and helpful groups to join discussions and stay informed. What's more, you can turn your LinkedIn profile into a polished resume within a few seconds.
• Industry-specific job boards:  Certain websites cater to specific industries, such as Dice for tech consultants or Idealist for non-profit consulting roles. Exploring these can narrow down your search to targeted opportunities.
• Company career pages:  Never underestimate the power of direct applications. Websites of companies you're interested in likely have a careers section with job postings.
• Career counseling services:  Many universities, and some private organizations, offer career counseling services. They can provide individualized advice, resume and cover letter reviews, interview practice, and more.
• Job search engines and aggregators:  Google for Jobs , SimplyHired , and others pull postings from multiple sources to save you from visiting each site individually.
• Recruitment agencies:  Firms like Robert Half or Michael Page specialize in placing candidates in jobs. They often have relationships with companies seeking consultants and can help match you to suitable openings.

Armed with these resources, your consulting job search becomes a planned mission instead of a scattered ordeal.

Note: These aren't replacements for a compelling consulting cover letter and a strategic networking approach, but support tools on your professional journey.

Consulting Cover Letter FAQ

The recommended structure includes an opening salutation, an introductory paragraph, one to two body paragraphs explaining your qualifications and how they match the job requirements, followed by a conclusion and formal closing.

The golden rule is to keep it concise. Aim for no more than one page, and certainly no more than 400 words. Remember, hiring managers review several cover letters; short and impactful will get the job done.

Avoid using a one-size-fits-all cover letter for all your job applications. Tailor-make each letter to suit the specific position and company. Mirror the language in the job description and demonstrate how your skills and experiences align with the role.

Absolutely. Keywords can act as a bridge between the employer's needs and your skills. They can also dutifully serve as trackers for applicant tracking systems. Identify the keywords in the job description — like 'team player', 'analytical skills', or 'project management' — and integrate them into your letter where relevant.

If you know the hiring manager's name, address them directly (for example, "Dear Ms. Johnson"). If you don't know their name, it's better to opt for a generic, yet professional greeting like "Dear Hiring Manager" or "Dear Consulting Team".

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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Hacking the Case Interview

Are you struggling to write your consulting cover letter? Don't worry, because we'll walk you through step-by-step how to write the perfect consulting cover letter that will capture the attention of the reader, tell your story, and help you land multiple consulting interviews.

In this article, we'll cover in detail:

• What is a consulting cover letter?
• What do recruiters look for in consulting cover letters?
• How to write the best consulting cover letter
• How to format your consulting cover letter
• Consulting cover letter tips
• What to do when consulting cover letters are optional

While you are preparing your cover letters, you should also be preparing for your consulting case interviews. You will need to ace every single case interview in order to land a consulting job offer.

If you’re looking for a step-by-step shortcut to learn case interviews quickly, enroll in our case interview course . These insider strategies from a former Bain interviewer helped 30,000+ land consulting offers while saving hundreds of hours of prep time.

What is a Consulting Cover Letter?

A consulting cover letter is a document that introduces yourself to a recruiter or resume reviewer. In addition to your resume, cover letters are another component of your application that consulting firms use to determine whether or not you should receive an interview.

Cover letters are a quick way to screen out weak candidates. A cover letter that is generic and filled with errors leaves a negative impression on readers. Poor cover letters signal a lack of interest in consulting, poor writing skills, and a lack of attention to detail.

However, cover letters are also an opportunity to distinguish yourself from other candidates. They can help get your foot into the door for a consulting job interview.

Through a cover letter, you can go beyond what is listed on your resume and provide further context and background on your work experiences. Additionally, you have the opportunity to tell readers who you are as a person, what your motivations are, and what makes you special.

Cover letters also give you an opportunity to explain potential red flags in your application or profile. Do you have a low GPA ? Do you have a long gap in your work history? You can use part of your cover letter to address these concerns.

Overall, if your resume is on the borderline between receiving an interview and not receiving an interview, your cover letter will be the deciding factor. Candidates that don’t have the strongest resumes benefit the most from having outstanding cover letters.

While your resume is the most important component in getting consulting job interviews, your cover letter can still make a meaningful and significant difference.

What do Recruiters Look for in Consulting Cover Letters?

Let’s put ourselves in the shoes of consulting recruiters. What would we want to see in a candidate’s cover letter?

Ideally, we would want to interview candidates that have the highest potential to become great consultants. In order to determine which candidates would make great future consultants, we need to look at their background and work experiences to determine if they have the right skills and qualities to succeed in consulting.

We would also want to interview candidates that are genuinely interested in a career in consulting. It is a huge waste of resources to interview candidates that applied last-minute because they are unsure of what kind of career they want to pursue.

Finally, we would only want to interview candidates that would likely accept a job offer if given one. Interviewing candidates that are applying to the firm as a backup choice is not ideal because it is a waste of resources since these candidates may not even accept the job offer if given one.

Therefore, recruiters look for three major things in consulting cover letters:  

• Does the candidate have the skills, experiences, and background to become a great consultant?
• Does the candidate understand consulting and what they are getting into?
• Is the candidate genuinely interested in working for the firm?

To have an outstanding consulting cover letter, you will need to address all of these points and remove any doubt from the recruiter’s mind on whether you would be a great candidate to interview.

How to Write the Best Consulting Cover Letter

There are six components to a great consulting cover letter. We’ll go through each section and describe exactly how to best write each component.  

Opening paragraph

Three body paragraphs

Closing paragraph

This section of the cover letter is a formality. You’ll want to include the following information in the header section:  

• Phone Number
• Date you are sending the letter

Although your resume will already have this information, you want your cover letter to also have your contact information to make it as easy as possible for recruiters to contact you.

Keep the header short to give yourself more room to write your cover letter.

You should tailor your salutation to the consulting firm that you are applying for. Do not start your cover letter with “To whom it may concern.” This salutation is not personalized and feels cold.

Instead, identify which recruiter is the primary point of contact for you and address the cover letter to that recruiter and their team. If you can’t identify the head recruiter, address the cover letter to members of the consulting firm’s recruiting team.

Here are a few examples of salutations you can use:  

• Dear [Recruiter] and members of the McKinsey recruiting team,
• To [Recruiter] and the Bain recruiting team,
• Dear members of the BCG recruiting team,

The first sentence of your opening paragraph should be a powerful statement that summarizes your areas of expertise and the number of years of experience. If you had to summarize your entire background and work experience into one sentence, what would it sound like?

This powerful opening sentence is used to grab the reader’s attention and introduce yourself in an impressive way.

The second sentence should state what specific role you are applying for at the consulting firm. Do your research to ensure that you are using the correct job title since many consulting firms have different job titles for similar positions.

For example, McKinsey’s entry level role is called “Business Analyst,” BCG’s entry level role is called “Associate,” and Bain’s entry level role is called “Associate Consultant.”

McKinsey’s post-MBA role is called “Associate” while BCG and Bain’s post-MBA role is called “Consultant.”

The next sentence should describe why you are interested in the consulting firm. Do your research on the consulting firm so that you are giving specific, compelling reasons why you are interested. You need to convince readers that their firm is your top choice.

Example : I am a marketing professional with four years of experience working on digital marketing projects that have generated over $100M in revenue at Amazon and Walmart. I am excited to be applying for McKinsey’s Associate position. I am attracted to McKinsey because of the firm’s leadership in their Marketing & Sales practice, unparalleled investment in mentoring and professional development, and commitment to delivering outstanding results to clients.

The next three body paragraphs should focus on why you would be a great fit for the consulting firm and what qualities you would bring to the firm. These body paragraphs should best highlight your qualities and experiences.

In order to tailor your cover letter to the specific consulting firm you are applying for, do research to identify what qualities each firm is looking for. Many firms explicitly state on their website the characteristics or things that they look for in candidates.

For example, McKinsey looks for leadership, entrepreneurial drive, personal impact, and problem solving. Bain looks for problem-solving skills, the ability to lead, results delivery, and passion.

Start this section of your consulting cover letter with a sentence that summarizes what three qualities you’ll be highlighting about yourself.

Examples include:

• I believe I would be a great fit for McKinsey because I have an entrepreneurial drive, adaptable leadership style, and an aspiration to make a meaningful impact on the world.
• If given the opportunity, I would bring to Bain my problem-solving skills, leadership, and passion.

In the following body paragraphs, go into more detail on each of these qualities or characteristics. The key is to show readers that you have these qualities, don’t just tell them.

Carefully pick what stories or experiences you want to share. Pick the stories and accomplishments that are the most impressive, impactful, and memorable.

Finally, keep your body paragraphs concise, which increases the likelihood that the reader will actually read through the full cover letter. You do not want to have three large, chunky paragraphs.

Below is an example of what a body paragraph could look like. You can start your body paragraph with the quality you are going to be talking about in bold to make it easier for readers to skim your cover letter.

Personal impact : While working at Amazon, I identified an opportunity to use customer data to determine if Amazon’s $50M investment in customer service initiatives generated positive returns on investment. I analyzed over 700K customer data points to create a model forecasting customer value. I collaborated with data science, customer experience, and finance teams to get their support and buy-in. In the end, I determined that Amazon’s investment had a negative 40% return on investment. I presented my findings to my thirty-person team and CFO and convinced them of my recommendation to stop the customer service initiatives. My work would save Amazon $50M per year moving forward.

The closing paragraph should be very short, typically just two sentences.

In the first sentence, you should reiterate that you would be a great fit for the consulting firm. In the second sentence, you want to thank the reader for their time and consideration.

Example : I believe that these qualities would make me a great fit for McKinsey. Thank you for your time and consideration.

Finish your cover letter with a professional closing phrase and your name. Appropriate closing phrases to use include:  

• Best regards
• Respectfully

How to format your Consulting Cover Letter

In addition to having great content in your consulting cover letter, you should also have great formatting. The goal in formatting your cover letter is to make it look professional and easy to read.

You want to make it as easy as possible for the reader to see that you are a great candidate to interview. Follow the formatting tips below:  

• Keep your cover letter to one page : Your cover letter needs to be no more than one page. If your cover letter is longer, you will need to find ways to make it more concise. No one likes reading long cover letters, which is why almost all cover letters are kept to a single page.
• Use 1-inch margins : Margins less than 1-inch make the text in your cover letter look cramped and small, which is not aesthetically pleasing. Using 1-inch margins ensures that you give yourself enough room to write, but also keeps enough white space around your text that makes it easier to read.
• Use standard fonts : Use a font that readers are used to seeing that are easy to read. You cannot go wrong with using Times New Roman, Arial, Courier New, Calibri, or Verdana. These are standard, professional fonts that have been used for many years.
• Use 12-point font : You don’t want readers to be straining their eyes while reviewing your consulting cover letter. Tiny font sizes make your cover letter difficult to read. Therefore, use a minimum 12-point font size.
• Submit your cover letter in a PDF format : Submitting your cover letter in a PDF format ensures readers will be able to open your cover letter file and that there will be no formatting issues. People have different versions of different word processors, so submitting your cover letter as a word document may lead to incompatibility issues.

Consulting Cover Letter Tips

Below are eight of the best consulting cover letter tips to help give your cover letter an edge over other candidates.

If you are finding this consulting cover letter guide helpful, we also have a step-by-step guide to writing the perfect consulting resume .

Tip #1: Research the specific qualities that the consulting firm is looking for

In order to tailor your cover letter, research the specific qualities that the consulting firm is looking for. Many consulting firms explicitly state what qualities or characteristics they look for in candidates on their websites.

This not only demonstrates why you would be a great fit for the firm, but also demonstrates that you are highly interested in the firm because you took the time to research the qualities that they care most about.

Tip #2: Avoid simply repeating things on your resume

Many candidates make the mistake of simply repeating achievements and accomplishments from their resume on their cover letter. This is a wasted opportunity because recruiters and resume reviewers will be looking at your resume anyways.

Providing redundant information in your cover letter does not help strengthen your application.

The cover letter provides an opportunity to go beyond what is listed on your resume. You should take advantage of this by telling readers who you are as a person, what your motivations are, and what makes you special.

You can include points from your resume, but make sure you provide further context on your achievements and accomplishments so that readers can learn something new about you.

Tip #3: Don’t use generic cover letter templates

As a recruiter, there is nothing worse than reading a generic cover letter. Recruiters read thousands of cover letters each year. They know when a cover letter is written using a generic template without much thought.

Do not fall into the trap of using a generic cover letter template and then inserting the name of the consulting firm that you are applying for.

If you really want your cover letter to stand out, you’ll need to invest the time to write a cover letter specific to each consulting firm that you are applying for.

To test if your cover letter is generic, swap the name of the consulting firm for another consulting firm. If the cover letter still works and makes sense, your cover letter is likely too generic.

Tip #4: Pick your best stories and accomplishments

Cover letters are meant to be short and sweet. You won’t have enough space to write about all of your accomplishments and experiences.

Therefore, you should carefully pick what you share in your cover letter. Pick the stories and accomplishments that are the most impressive, impactful, and memorable.

Tip #5: Quantify your results and impact

Just as you would do in your resume, quantify your results and impact that you share in your cover letter. Consultants think in terms of numbers, so the more you can quantify your achievements, the more impressive and credible they will be.

If you improved something at work, how much did you improve it by? If you helped increase sales, how much did revenues increase? If a project you worked on performed well, how much better did it perform compared to benchmarks?

Tip #6: Keep your cover letter concise and punchy

Recruiters sometimes read hundreds of cover letters over just a couple of days. Reading cover letters is highly repetitive and recruiters have short attention spans.

Therefore, keep your cover letter concise and punchy to increase the likelihood that the reader will get through the entire cover letter.

How do you make your cover letter punchy?

First, try to reduce the number of words needed to tell a story or explain an accomplishment. Second, focus on sharing only the most impressive and unique stories and accomplishments. This will make your cover letter more interesting to read.

Tip #7: Mention current or former employees you have talked to

If you’ve spoken with employees of the consulting firm that you are applying to, mention this in your cover letter. It is a simple, but effective way to demonstrate that you are interested in the firm.

However, don’t just mention names for the sake of name dropping. Go deeper and explain what you talked with these employees about and what you learned about the firm from these conversations.

Doing this signals to recruiters that you are genuinely interested in the firm because you took the time to learn about what it is like to work at the firm and what makes the firm great.

Tip #8: Double check that you are addressing the right firm or person

Finally, double check or triple check that you are addressing the cover letter to the right consulting firm or person.

If you were a recruiter for McKinsey, how would you feel if a candidate submitted a cover letter that is addressed to BCG or Bain?

There are many stories of candidates with strong resumes and backgrounds getting their applications rejected because they accidentally forgot to change the consulting firm’s name on their cover letters. Don’t let this happen to you.

Ideally, you will be writing customized cover letters that are tailored to each firm, so you will not need to be replacing a consulting firm’s name for another firm’s name for your cover letters.

What to do when Consulting Cover Letters are Optional?

Some consulting firms, such as McKinsey, make their cover letter optional to make it easier for candidates to apply. If a cover letter is optional, what should you do?

If you have a strong resume, you likely won’t need to submit a cover letter in order to get an interview.

If you were previously rejected from the consulting firm, it may be beneficial to submit a cover letter in order to explain how you have improved and grown since your last application. You will need to convince recruiters why you are a great candidate to interview this time around.

Finally, if you have any red flags on your resume, such as a low GPA or a long gap in work history, it will be beneficial to submit a cover letter to explain these circumstances. You will need to remove any doubt from recruiters’ minds that these red flags do not reflect your quality as a candidate.

If you don’t fall into any of these categories, you should submit a cover letter if it adds incremental value to your application beyond what is listed on your resume. If you are just going to be submitting a generic cover letter, it may not help your application much.

However, if you are willing to take the time to research the consulting firm and write a customized cover letter, you should definitely do so. Outstanding cover letters can only help your overall application.

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BCG Cover Letter: Our Step-by-Step Guide + Examples

• Last Updated March, 2024

Former McKinsey and Bain recruiter

The most common question I was asked as a recruiter, and now as a recruiting coach, is “Do I need to write cover letters for my consulting applications?” This is usually followed up with “And do I need to tailor my cover letter for every firm?”

I think most people hope I’ll say no to both questions, as writing a cover letter can be pretty daunting, and tailoring it for every firm seems way too time-consuming to be worth the effort.

At My Consulting Offer, we’ve helped over 600 clients land offers with consulting firms. Our approach to how to write a great consulting cover letter has, for many, been a deciding factor in them landing interviews.

In this article, we’ll discuss:

• What makes a great consulting cover letter.
• How to tailor your consulting cover letter to what BCG is looking for – a step-by-step guide.
• How BCG and other consulting firms review your cover letter.
• A sample BCG cover letter that successfully landed an interview.
• 5 tips for writing a BCG cover letter.

Let’s get started!

What Makes a Great Consulting Cover Letter

The consulting cover letter works alongside your resume to show the firms you’re applying to that you have the potential to be a great consultant.

Think of it as a flashy introductory accessory to your resume that highlights your most impressive and unique qualities, and grabs the reader’s attention so they’ll be excited to read your resume.

However, it’s important to get it right. 

A Strong Consulting Cover Letter: The Basics

As a recruiter, I saw way too many examples of applicants who had clearly not put any effort into their cover letter. Getting the basics right, such as ensuring the company name is correct, is essential (but not everyone gets that right). 

On the flip side, I received cover letters from applicants who were perhaps a little too eager to stand out. Poetry and “love letters” were not uncommon but a little ill-judged. The urge to be distinctive should not outweigh your consideration of the audience. Professionalism and appropriateness are key.

The consulting cover letter not only needs to have the impact required to engage the reader, it also needs to show them that you’ve done your research and thought about how you’re a great fit for consulting, and for their particular firm. It must also show how you’ll bring value to the role through your experiences and appetite to learn relevant skills.

You definitely can’t send the same cover letter to every consulting firm you’re applying to and assume that you’ll be successful. You’ve got to show each and every firm that you’re worth an interview.

That’s a lot to think about, right? Don’t worry, we’ve got you covered.

Nail the case & fit interview with strategies from former MBB Interviewers that have helped 89.6% of our clients pass the case interview.

A Strong Consulting Cover Letter: Stand Out from the Crowd

After you’ve got the basics right, you need to identify what the consulting firm you’re applying to is looking for. Consulting firms typically seek candidates with great problem-solving, analytical, creative thinking, communication, team working, and leadership skills. 

So how can you include these in your cover letter while also tailoring it to an individual firm?

We recommend you focus on the firms’ values. These are how consulting firms distinguish themselves from other consulting firms.

You can easily find out what a firm’s values are by either typing “[firm name] values” into your search engine or by visiting the firm’s career page where they typically list these and provide detail on what they mean.

Now think about your own professional and personal experiences. Focus on experiences that you are proud of, received great feedback on, or demonstrate how you overcame a particularly tough challenge. Give some context of the situation, the actions you took, and the outcome that was reached, quantifying the results where possible. Try to ensure they include at least one of the consulting skills mentioned above.

Once you’ve outlined a few stories, you can then see how they might fit with the values of the firms you’re applying to. You may need to tweak some slightly, but you’ll probably find it pretty easy to link your stories to each firm’s values. 

And you don’t necessarily need to address all of the values, particularly if a firm has more than four, as you don’t want your cover letter to be more than a page.

The additional benefit of approaching your cover letter in the way we recommend is that you don’t need to explain your “why” for each firm. It will be clear by how your experiences resonate with their specific values. This shows how you’re a great fit. 

You can find out more about writing consulting cover letters by reading A Consulting Cover Letter that Lands Interviews: Our Complete Guide . For this article, we’re going to break it down by focusing on just one firm – BCG.

Tailor Your BCG Cover Letter to What BCG is Looking for

Step 1: Find out who to address your cover letter to at BCG.

It may differ between offices, depending on size, but you can usually find the key recruiting contact on the career page or by searching on LinkedIn. It may be a recruiter who handles recruiting for your university across regional offices for instance, or perhaps a recruiter who manages experienced professional recruiting for the office you’re applying to. 

Addressing your cover letter to someone specific and relevant helps to show that you’ve done your research and that you care about the impression you’re making. Firms often display their key recruiting contacts on the careers pages of their websites. Alternatively, you could search LinkedIn for roles such as Talent Acquisition Manager, Recruiting Manager, or Senior Recruiter and then locate the relevant person who looks after either the stream you’re applying through (for instance, experienced professional, undergraduate) or the office they recruit for, which is usually detailed in their profile.

Step 2: Create your opening paragraph.

Keep it concise, ideally no more than four or five lines. Introduce yourself and express your interest in applying to BCG and the specific role you’re applying for, which will typically be Associate or Consultant but may be a more specialist role, for instance, within BCG Gamma. You may also want to write a short sentence on “ why consulting ” here. Talk about how your experiences resonate with their values and state specifically which ones.

You can find BCG’s values by Googling “BCG values” or by visiting their “ our people and culture ” page directly. This content gives you a really good feel for how having the right people and developing a unique culture is so important to BCG. 

Scroll down to where they talk about the values driving their culture. There’s a great mini slideshow of their values and what they mean. Here’s a snapshot:

• Integrity – as an expression of courage and accountability
• Diversity – of thought, expertise, experience, and background
• Respect for the individual – as their capacity for desire and personal growth
• Clients come first – we measure our success by our clients’ success
• The strategic perspective – enabling clients to deliver superior results in a sustainable manner
• Value delivered – in the form of tangible, positive, and lasting change
• Partnerships – a long-term view guides BCG’s relationships both internally and with clients
• Expanding the art of the possible – because the goal is not simply to apply best practice but to invent it
• Social impact – make the world a better place

These values are created to be meaningful and inspiring, representing what BCG stands for, and making you want to be a part of BCG’s unique culture.

BCG has more stated values than most other firms, but this can actually make it easier as you can select the ones that resonate most with your own values and the stories you’ve written. I’d recommend choosing three or four, depending on the length of your stories.

Step 3: Organize your stories for the greatest impact.

Once you’ve chosen your stories to meet the values you’ve selected, list your strongest first and the weakest in the middle (although it should still be strong). List your stories in bullet point format and use the value as a heading.

Step 4: End your cover letter by reiterating your interest in BCG and how you appreciate their consideration. And don’t forget to sign off. Electronic signatures are the norm these days, just don’t use a script font here as this can look too artificial.

In addition to this publicly available information about what BCG looks for in its candidates, my colleague Valentin has written an article with the insider perspective on what’s important to BCG . This includes drive, a tailored approach, and the BCG attitude. Check it out to make your BCG cover letter to be extra special.

How BCG & Other Consulting Firms Review Your Cover Letter

As a recruiter for seven years with McKinsey and then a recruiting manager for nearly five years with Bain, both in London, I’ve read tens of thousands of resumes and accompanying cover letters. London is one of the most coveted offices, so applications came in thick and fast during recruiting season and continued throughout the whole year. 

I received cover letters from undergraduate students, postgraduate students, MBA students, and experienced professionals throughout my recruiting career, all eager to impress, but not always getting it right. 

I had letters consisting of just a few lines that didn’t tell me anything about the person, and others that provided their life story across multiple pages. Some were addressed to another company, others had lots of spelling mistakes or poor grammar. I’ve read very entertaining letters (although perhaps not always appropriate) as well as letters that were lacking in any engaging content at all.

The ones that grabbed my attention in a good way, were those that were concise, clearly laid out, showed me that the applicant had done their research on the company I worked for, demonstrated their unique qualities, and told me how they would be a great fit for us.

To make it easier for recruiters who read hundreds of cover letters every year, follow these basic principles. 

And to ensure your cover letter then stands out from the competition, I recommend you use My Consulting Offer’s approach. The more experienced a recruiter is, the easier it is for them to skim through cover letters, so you need to be able to impress them really quickly.

Successful BCG Cover Letter Samples

5 tips for writing a bcg cover letter that stands out.

• Find out who at BCG will be reviewing your application and address your letter to them (and their team).
• Research BCG’s values and select the 3 or 4 that resonate with you and your experiences.
• Create or adapt your stories to fit the values you’ve chosen, focusing on specifics and structuring them so that they include the context, challenge, actions you took, and the results you reached.
• Ensure you’re also demonstrating relevant skills in your stories such as problem-solving, leadership, and communication.
• Get the basics right. Ensure you’re referring to BCG in your letter throughout, keep it to one page, use bullet points for ease of reading, and check for spelling and grammar errors.

In this article, we’ve covered:

• What a consulting cover letter looks like
• A step-by-step guide to how to tailor your cover letter to BCG
• How recruiters at consulting firms review cover letters
• A sample cover letters that landed our client an interview with BCG
• Our top 5 tips for writing a successful BCG cover letter

Still have questions?

If you have more questions about the Boston Consulting Group cover letter, leave them in the comments below. One of My Consulting Offer’s recruiters will answer them.

Other people looking for advice on BCG cover letters found the following pages helpful:

• Consulting Cover Letters
• Consulting Resumes
• Consulting Networking
• BCG Recruiting
• BCG Case Interview

Help With Your Consulting Application

Thanks for turning to My Consulting Offer for advice on case study interview prep. My Consulting Offer has helped 89.6% of the people we’ve worked with get a job in management consulting. We want you to be successful in your consulting interviews too. For example, here is how Afrah Arif was able to get her offer at Deloitte .

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