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How to Write a Company Profile (Plus Samples and Templates to Aid You)

Writing a company profile can be intimidating. Start with these simple tips and company profile PDF templates for an easy start.

If you've never written a company profile before, the first time can be a little intimidating. A company profile's purpose, after all, is not just to include basic details about the brand. It must also highlight the strengths of your company clearly and confidently. Consider it to be something akin to your company's resume.

To help you create this incredibly important document for your business, you're going to need some expert advice. In this article, we have tips, templates, and samples to help get you started.

What Is a Company Profile? Meaning, Basics, and More

A company profile is a professional summary that describes a business and what it does. You'll need a professional company profile if you're trying to hook investors, but you can also use it to pacify other stakeholders, including clients and people visiting your site for the first time.

The style and length of a company profile can vary depending on the nature of the business. For new start-ups, a concise two-page profile might be sufficient, highlighting the core aspects of the company. Established organizations, on the other hand, may include additional sections showcasing their achievements, such as awards, certifications, and an extensive client portfolio.

Ultimately, the profile should reflect the company's identity, mission, and notable accomplishments. Above all, a company profile is an opportunity to let your brand's true colors shine. It is your gateway to showcasing your company's strengths and leaving a lasting mark on the minds of your audience.

What to Include in Your Company Profile

A well-written company profile is clear, concise, accurate, and completely up-to-date. Good spelling and grammar are crucial—be on the lookout for typos, and be sure to read it through several times; you might even consider using a proofreading tool as another check.

Aside from these two points, your company introduction should also include the following elements:

1. The Business Details

It's called a corporate profile for a reason—company or business profile content should pull double-duty as an easy-to-read report that details all the most important aspects of your brand, business, and goals.

This most certainly includes extremely basic information, such as contact information for your company. We've listed some of the most important things that any business profile needs to include. These tidbits should be readily available and easy to find:

Company name
Established date
Physical address per location
Phone and fax numbers
Website URL
Email address

2. The Company Basics

These items will vary depending on your industry and what you happen to do specifically; skip anything that's irrelevant to your company, picking and choosing only what you need to include.

This is one area where you can really showcase what your company has done and where it would like to take itself in the future. Invite the reader into your legacy. Show them the world that you're trying to build with your team.

Description of the business, including its mission and/or vision.
Product descriptions
Description of services
History, expansion, and growth
Public relations
Advertising
Industry information
Safety, health, and environmental policies
Core team details
Client portfolio

3. The Highlights

Now: your bragging rights. We've shown the reader where the company has been. Now, it's time to prove to them that you're already a team of winners.

Certifications
Special programs and projects
Testimonials
News or media recognition

4. Client Portfolio

If possible, you can include a list of the prominent clients or customers you have served and highlight any major partnerships. You can add testimonials or success stories from satisfied customers to build trust and confidence in your company's ability to deliver quality products or services.

5. Optional Items

You may see the following items in other company profiles or within the samples and templates below. If you've got the data or the pedigree to back any of the following up, these extra details might be of particular interest to your audience, especially to potential investors.

Annual sales
Financial targets
Number of employees
Photographs

With all of these different key details in mind, you can start to build a business profile template that includes them all. Fill in the blanks, and you've got the perfect foundation on which to build your company's profile.

Company Profile Samples and Templates

If you're hesitant to simply throw it all down at once, you can also borrow your company profile format from any successful brand that you follow, adapting it loosely to your needs. You can also find a free business profile sample online—plenty of business influencers and template services offer their take on the matter for you to exploit.

Read on to find the perfect company profile PDF for your small business. You'll need a PDF editing tool, converter, or application to open or edit some of these; we can suggest a few browser-based PDF editors if you're stuck.

1. Keeping Your Business Profile Format Short and Sweet

This first template (from TidyForm ) is short and sweet. If this is your first time creating a company profile, it might be a good one to start with. It's clean and simple; the sections in blue help prompt you with what should be included in each area.

This basic business profile template (from FormsBirds ) offers the reader a breath of fresh air with just a splash of color. With this option, you can put your own company logo at the top and edit the color theme throughout the document to match.

Another great business profile template (from FormBirds ). It begins with a useful table of contents; you can go through the index and simply add what you need to add as you go. If you prefer crisp, clean, and structured documents, you'll like this one a lot.

2. A Slightly More Involved Company Introduction

This company profile format (from TidyForm ) uses an outline instead of a table of contents. You can read through each page quickly; each section and level shows you exactly what you should include. It's also available as a DOC file, as well.

This business profile format (from FormBirds ) is stunningly visual—it takes the reader on a vibrant and illustrative adventure, all while informing them about your company's charter vision and achievements. If you have the media to flesh it all out, it's one of our top recommendations, especially for pitches.

Another great option if you prefer a visual theme is this template, also from FormsBirds . You can add company and team photos for a personal touch, along with graphs and charts that show off your numbers.

This business profile template (from TidyForm ) is as simple and attractive as it is useful. If you're worried about overloading your audience with information, the style of this company profile PDF will be able to help you organize it into something much more approachable and readable.

3. Telling It Like It Is: The Full Monty

If you're at the helm of a company that is constantly growing and evolving, you're going to need a corporate profile of corresponding proportions. This option (from TidyForm ) is more than capable of containing even extremely abundant accounts of accomplishments and other information.

This stylish company profile PDF (from FormBirds ) is completely stunning in terms of graphic design, straight-up. You'll find visual motifs and charming thematic elements throughout all 33 pages, and any of them can be customized around all the information pertaining to your company in particular.

No matter how much you have under your belt already, you'd be hard-pressed to run out of room here.

Write a Perfect Company Profile: First Impressions Matter a Lot

With any luck, at least one of the corporate profile samples mentioned here gives you just what you need: the perfect canvas upon which to base your own.

Once you've gotten all the clerical stuff out of the way, we encourage you to make your own profile. The goal is to reach out and touch the reader with what you do; a well-written corporate profile is a perfect way to win.

10 Creative Company Profile Examples to Inspire You [Templates]

Published: November 28, 2023

As a content creator , I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service.

The same is true for companies. In addition to the information above, people who find your company online want to know about your mission, vision, and how you can help them solve their problems.

The best way to convey all this and establish a solid brand identity is to do what I did with my own website — create a profile . In my case, it's a creator profile , but for you, it'd be a company profile.

Not sure what a company profile is or how to create one? Don't worry — I got you covered with a breakdown of everything you need to know about building a company profile.

What a Company Profile is
How to Write a Company Profile

Company Overview Template

Company profile examples.

Company Description Examples

Company Profile Templates

What is a company profile.

A company profile introduces a business's mission, goals, vision, and history. In most cases, a profile includes an 'About Us' section that narrates how the company was founded and its whys, and a section that introduces leadership team members.

A company profile serves multiple purposes, but two of its primary goals are to connect with customers and attract investors for funding opportunities.

Why Company Profiles Are Important

As you can see on my profile, company profiles go beyond a regular About page. My profile details how I started, why I create content, and my journey to finally starting the blog.

A simple About page would typically only include a brief overview of who the company is and a point of contact.

Free Company Profile Templates

Outline your company profile in one simple, shareable plan.

Summarize your company
Dive into your history
Introduce your team
Highlight achievements

You're all set!

Click this link to access this resource at any time.

Your company profile would show your company's beginnings and why you continue to serve customers. Essentially, it humanizes your brand. Additionally, a company profile:

1. Differentiates Your Brand

According to my profile, my brand‘s story started with my sister’s Sailor Moon VHS tapes. Those tapes eventually led me to create content centered around anime and different “nerdy” entertainment aspects.

My brand's story is unlike any other, and the same goes for yours. No two companies have the same founding story or reason for existing.

Your history and values are integral parts of your brand positioning strategy, and a company profile is where you can mention this information without feeling like you‘re talking someone’s ear off.

2. Can Justify a Higher Price Point.

A company profile is a perfect opportunity to show the work that goes on behind the scenes, thus justifying why your prices may be higher than others in your industry.

For example, luxury fashion house Prada's company profile emphasizes the company uses raw materials that are meticulously sourced and exclusively produced for the fashion house.

This creates a sense that you're paying more for higher-quality items. It also explains why I can never afford them.

3. Builds Your Reputation.

My content creator profile emphasizes that I‘ve been an anime fan since childhood and shows how I developed my skills for years as a journalist. My audience knows I’m an experienced creator who also happens to be a total nerd.

My audience trusts I‘ll provide quality content rooted in my passion for the medium. It’s a reputation I hold dearly.

Think about what you want your company's reputation to be. Is your company the one that started as a small family-owned shop that grew into a billion-dollar enterprise? Or is it a company that upholds sustainability and puts ethics at the forefront of its brand?

You can build your reputation through marketing, service, and sales campaigns, but it all begins with a well-curated profile.

How to Write a Company Profile in 11 Steps

Start with a company profile template.
State the purpose of the company profile.
Decide on your company profile design.
Tell your story & be authentic.
Add your company's mission statement.
Write your company's history.
Describe the products and services you offer.
Name the awards your company has received.
Add your customer's testimonials.
Include a call to action.
Add your company's contact information.

You didn‘t think I’d tell you what a company profile is and not tell you how to write one, did you? Have no fear, here are 11 steps to guide you on how to write your company profile.

1. Start with a company profile template.

The asterisk implies, "If you have a body, you are an athlete.” As you scroll, you'll see information on its internal diversity and inclusion initiative, global community impact, and sustainable business program, with very little mention of its products.

Nike's company profile portrays a larger, grander vision, compelling an audience to believe in its brand before purchasing a product.

6. Seattle Cider

It’s a great example of how to quickly and succinctly convey your message to site visitors.

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Outline your company profile in one simple, shareable PowerPoint or Google Slides plan.

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10 Examples of Company Profile Pages to Inspire Yours

What is a Company Profile?

Simply put, your company profile is a professional introduction and aims to inform people (primarily prospective buyers and stakeholders) about your products, services, and current status. A well-written company profile helps your company position itself relative to the market.

What makes you different than the other guy?

This is the question on everyone's mind — potential buyer, job applicant, or investor — when they hear about your business for the first time.

So, what's your answer? What's your elevator pitch of differentiation?

This is why you have a company profile page on your website. It's your chance to tell your story with a little more depth than you would on your homepage. But this is easier said than done. Do you go bold and risk alienating some visitors — or do you do you play it safe and risk coming off as bland and, even worse, forgettable ?

As marketing coaches and web designers, we've seen a fair number of these projects . Below, we've pulled together some examples to inspire your own company profile page, along with a brief description of what makes us like each one.

What is a company profile, and how is it different from an 'about us' page?

Your company profile is a professional introduction and aims to provide people with an overview of your business. It might cover:

Your history
Your mission or core values
The future of your company
An overview of products and services.

In general, your company profile tends to be a bit more formal than an "About Us" page.

Your About Us page might contain some of the same information, but it tends to be less reserved. It will often include employee headshots and bios , and maybe some customer testimonials or other details.

Depending on your needs, you may have one or the other, or you may have both. Or, you may use the terms interchangeably.

In any case, below are 10 examples to help you create your own.

1. ClickUp : Shaking things up

ClickUp is a project management platform with a simple motto: Save one day of work each week. If teams are stuck using cumbersome tools, they spend less time working.

This break-free mentality is all over ClickUp's about page, which is splashed in bright colors, with pictures of the people who make the company run, but it's less headshots and more company get-togethers.

The focus here is on core values that make ClickUp different from everybody else out there.

2. Brooks Running : Changing the world

For those who are serious about it, running isn't an exercise, it's an identity. Brooks Running feels less like a brand and more like an affinity group for those who are in the know. Taglines like "Running is a gift" and "The run is who we are" deeply connect the product to the person and the experience.

Although Brooks mostly sells sneakers, they also offer a running club that furthers the idea of community.

3. Neumann Monson Architects : Your trusted partner

Iowa-based architects Neumann Monson know that trust has to be at the core of every business relationship . If you're an organization contracting NMA to take a project from blueprint to building, you need to know you're dealing with a firm that keeps its promises.

NMA's "Who we are" page includes photos, videos, and well-chosen language to convey to the world the values they hold dear.

In an unhurried two minutes, this video describes the core values of the firm.

4. Starbucks : Serving up human connection

Starbucks has long positioned itself as the third place in people's lives — not home, not work, but a third place that offers pieces of each of the other two: connection, creativity, and comfort.

It's no surprise, then, that its mission plays so prominently on its website, with colorful imagery behind it. You can look elsewhere and find the company's history. Here, the focus is on the visitor who enters a Starbucks and encounters community.

At least, that's the idea.

5. Renaissance : Seeing every student

Ed-tech company Renaissance misses a chance to get more milage out of its great tagline: "See Every Student." I would love to see that messaging moved down to the hero section, swapped out with the "global leader" sub head.

Still, there's a lot to like about this mission-driven business that seeks to improve student outcomes by helping teachers.

Renaissance leans heavily on its history and success to tell a compelling story. "Since 1986..." and "more than 40% of U.S. schools..." remind visitors that this brand is trusted by thousands of districts — a reputation they're built over time.

This makes an interesting contrast to our first example, ClickUp, which lets its young history support its position as a rule-breaker.

6. goodr Sunglasses : Great vibes, great glasses

What's not to like about a fun-loving company with an admirable mission? Here, sunglass maker goodr gives the story behind its flat-rate $25 sunglasses. We get a clear sense of company culture from the images used, the playful names of different models, and this quick snippet that explains the company's history in just a few sentences:

7. Chewy : Making pet parenting easier

Pet-supply brand Chewy has always been praised for its customer service. In Chewy's mind, pets come first.

(I remember once getting a big delivery of cat food that was sent to the former owner of our house. I called Chewy's customer service line to find out about returning it. They asked that I donate it to a shelter or give to a friend with a cat.)

Chewy's profile page reminds us, very simply, of the joy that pets bring to our lives. The company's mission is to make pet ownership easier so that we can keep our furry friends healthy and happy.

8. Align : Helping teams succeed

Align is a team management platform that keeps tasks and priorities on track. In its About Us page, Align makes it clear that the priority is transparency and success. By starting its page with "We believe...", the company puts its principles front and center.

Below, there's a visually-pleasing graphic that represents the size of Align's influence.

9. Zappos : Growing beyond your roots

If you don't shop there regularly, you might think of Zappos as just an online shoe warehouse. But the company has expanded, explaining that it was never about shoes — it was always about delivering WOW for the customers.

Today, the company sells clothing and other items, and its About Us page predicts more expansion in the future, as long as that growth aligns with the company's 10 core values.

10. HubSpot : Helping millions grow better

Business software firm HubSpot offers a counterbalance to the traditional business growth strategy. By saying "We believe businesses can grow with a conscience, and succeed with a soul," co-founders Brian and Darmesh set their business apart.

And, considering that HubSpot's software helps thousands of businesses around the world "grow better", this page sends a clear message that growth does not have to be ruthless.

Tell your story

Your About Us of Company Profile pages aren't going to be the first one your visitors seek out, but they are important differentiators, especially in a crowded marketplace. Many buyers will want to get to know your brand and your people to know who they'll be dealing with.

Plus, 81% of consumers say they need to trust brands to do what's right, and, as we saw in the examples above, core values figure prominently in many Company Profile pages.

So, how do you tell your story? What makes your brand what it is? What separates you from the rest of the marketplace?

If these questions are hard to answer, reach out to the team at IMPACT . From custom web design to a proven marketing framework, we help businesses like yours stand out in your marketplace.

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Writing Company Profile Essays: Format & Samples

March 22, 2023 February 22, 2024
Tools & Techniques
Sample Company Analysis: J & J
Company Profile: Guide
Instagram Company Profile
LG Company Profile
Apple Company Profile
Airbnb Company Profile
Amazon Company Profile
SWOT Analysis: Guide
Apple SWOT Analysis
McDonald's SWOT Analysis
Netflix SWOT Analysis
Nike SWOT Analysis
Starbucks SWOT Analysis
Tesla SWOT Analysis
Walmart SWOT Analysis
PESTEL Analysis: Guide
Amazon PESTLE Analysis
Apple PESTLE Analysis
McDonald's PESTLE Analysis
Nike PESTLE Analysis
Starbucks PESTLE Analysis
Tesla PESTLE Analysis
Walmart PESTLE Analysis
STEEPLE Analysis: Guide & Examples
Porter’s Five Forces: Guide
Retail Industry Porter’s 5 Forces Analysis
Fast Food Industry Porter’s 5 Forces Analysis
Competitive Advantage
Stakeholder Identification Matrix
Stakeholder Mapping
Power-Interest Grid
Industry Analysis
Market Analysis: Guide
Financial Analysis: Guide
Financial Ratios Analysis
Income Statement Analysis
Balance Sheet Analysis
Cash Flow Statement Analysis
Cost-benefit Analysis: Guide
Gap Analysis: Guide
Gap Analysis Matrix
E-commerce Gap Analysis
Root Cause Analysis: Guide
5 Whys in RCA
Fishbone (Ishikawa) Diagram in RCA
Risk Analysis: Guide
Supply Chain Analysis
Business Process Analysis
Value Chain Analysis
Strategy Analysis & Development

Here are sample company profile essays for students:

Airbnb Company Profile Essay

Instagram Company Profile Essay

LG Company Profile Essay

Apple Company Profile Essay

Amazon Company Profile Essay

Company Profile Essay Format

Company Name
Logo (optional)
Tagline (if applicable)
Brief overview of the company’s nature of business
Date of establishment
Location(s) of operation
Size of the company (number of employees, offices, etc.)
Mission Statement: Elaboration on the mission statement
Vision Statement
Description of the main products or services offered
Unique selling points or features
Any proprietary technologies or methodologies
Founding date
Key milestones in the company’s history
Significant achievements and turning points
Brief profiles of key leadership members
Overview of the team structure and key personnel
Major clients or customers
Success stories or case studies, if applicable
Testimonials or endorsements from satisfied clients
Discuss the core values that drive the company’s culture.
Explain how these values are reflected in the company’s day-to-day operations.
Notable achievements or milestones
Awards and recognitions received by the company
Revenue and profit trends over recent years
Financial stability and growth
Any relevant financial metrics
Initiatives related to social responsibility
Sustainability practices and environmental efforts
Long-term goals and aspirations
Strategies for future growth and development
Address of the company’s headquarters and other locations
Phone numbers
Email address
Website URL

When writing the company profile essay, maintain a professional tone and focus on the most relevant and compelling information. Tailor the content to the specific needs and interests of your target audience, whether it’s potential clients, investors, employees, or other stakeholders.

How to Write

Understand Your Purpose: Identify the purpose of the company profile essay. Are you creating it for potential investors, clients, partners, or employees? The audience will influence the tone and content.
Research and Gather Information: Collect essential information about the company. This includes details about its history, mission, products or services, achievements, leadership, and future goals.
Define Your Audience: Clearly understand who will be reading the profile. Tailor your language and content to resonate with the specific needs and interests of your audience.
Create an Outline: Develop a structured outline to organize your information logically. Consider a chronological or thematic order to present a cohesive story.
Write the company profile essay: Include sections mentioned above in the format.
Proofread your essay for clarity, coherence, and accuracy. Consider seeking feedback from others for a fresh perspective.

Common Mistakes to Avoid

Mistake: Failing to tailor the content to the specific needs and interests of the intended audience.
Solution: Clearly identify your target audience and customize the language, tone, and content accordingly.
Mistake: Presenting incorrect information or exaggerating achievements.
Solution: Fact-check all information to ensure accuracy and maintain credibility. Be transparent about achievements.
Mistake: Using complex language or jargon that may confuse readers.
Solution: Prioritize clarity and simplicity in communication. Use straightforward language that is easily understood.
Mistake: Neglecting the use of visuals like images, graphs, or charts to enhance the document’s visual appeal.
Solution: Incorporate visually engaging elements to break up text and make the profile more appealing and digestible.
Mistake: Submitting a profile with typos, grammatical errors, or formatting issues.
Solution: Thoroughly proofread the document to eliminate errors. Consider seeking input from others for fresh perspectives.
Mistake: Overloading the profile with excessive information or unnecessary details.
Solution: Keep the content concise and focus on key points. Highlight what is most relevant and impactful for your audience. Typically, a company profile essay is 1 page in length.
Mistake: Using generic statements that could apply to any business.
Solution: Showcase what makes your company unique. Provide specific examples and details that distinguish your business.
Mistake: Failing to tell a compelling story about the company’s journey and values.
Solution: Weave a narrative throughout the profile, highlighting key milestones and values. Connect with the reader emotionally.
Mistake: Neglecting to include the company’s future goals and vision.
Solution: Clearly articulate the company’s aspirations and strategies for future growth. This adds a forward-looking dimension to the profile.
Mistake: Using a small font, dense paragraphs, or overly technical language that hinders readability.
Solution: Prioritize readability with an appropriate font size, well-structured paragraphs, and accessible language.
Mistake: Providing outdated information, especially if there have been recent changes in the company.
Solution: Regularly update the company profile to reflect the latest developments, achievements, and changes.
Mistake: Disregarding feedback from peers or colleagues during the drafting process.
Solution: Seek feedback from others to gain valuable perspectives and identify areas for improvement.

In conclusion, the key to writing a successful company profile essay lies in crafting a compelling narrative that effectively communicates the unique identity, strengths, and values of the company. It involves understanding the target audience, organizing information coherently, and emphasizing key elements such as the company’s mission, products or services, achievements, and future goals. Clear, concise, and engaging language, along with accurate and up-to-date information, contributes to a profile that resonates with readers and leaves a positive and lasting impression.

Company Profile Essay: Apple

December 23, 2022

Company Profile Report: Apple

Company Profile Essay: Introduction

Apple Computers Inc. was founded by Steve Jobs and Steve Wozniak, in April 1976. The company produces small computers. Two years later after they founded, they added color-graphics into their computers. They were the first ones using color-graphics in computers. Sales rose quickly because of this reason. Accordingly, they became a global force in 30 years. In the first decade of 21st century, the company expanded its products such as iPods, iPhones, Mac, and Apple TV. Today, their product scale includes AirPods and Apple Watch. Company beliefs are the pushing the limits of creativity in order to produce valuable products for their customers. Eventually, Apple's core value is innovation in technology.

Apple’s core values are producing the best quality products, best user experience, accessibility, privacy, and supplier responsibility.

Apple’s vision statement is "bringing the best user experience to its customers through its innovative hardware, software, and services” (Apple Mission Statement,” 2020, para. 3)

Apple's mission statement is, ”Apple believes that they are on the face of the earth to make great products” (“Apple Mission Statement,” 2020, para.4).

Industry Profile

The electronics market share of Apple is increasing every year. Apple wants to be the leader of the marketplace for long years.

Five Forces Analysis for Apple

Competitive rivalry or competition

Bargaining power of buyers or customers

Bargaining power of suppliers

Threat of substitutes or substitution

Threat of new entrants or new entry (Ferguson, 2019)

Apple’s unique market offer is "Best quality products”, and "best user experience” is Apple’s another prevailing marketing offer.

Apple's innovative approach benefits the company to produce better products than its competitors such as Samsung, Huawei, and Xiaomi. Also, Apple approaches its products while producing them as user-friendly products.

SWOT Analysis

Company Profile Essay: Insights

Apple’s target segment is everyone. Their market profile is artists, business investors, producers, and anyone who believe in Apple’s technology. Apple brings the best quality in their products to the marketplace. Their user experience promises is unique, and their brand's history makes its products more trustworthy for their consumers.

Apple’s price list is categorized into three sections: iPad, iPhone, and Mac, and prices are higher than their competitors. The most expensive product in iPhone group is iPhone 11 Pro. Also, Macs are very expensive. iPads and iPods are cheaper than other products in the Apple product category. Usually, Apple does not make discounts on its official website. However, sometimes distributors give discounts. Payment terms have different options, such as credit cards or cash. Apple is making a direct sale on its website or in its store. Also, distributors are selling Apple products on their websites or in their stores. Apple usually does not have promotions for its products. However, they do discounts during special days such as Black Friday. However, resellers sometimes have promotions.

Apple has seventy-two thousand employees all over the world. Apple's organizational structure based on hierarchical order; decisions are taken from the top of the organizations. However, employees in Apple contribute to decision-making process. Every department leader follows the brand’s core values. It is essential for Apple to encourage their employees embracing Apple's core values. The company culture is all about innovations in technology. Also, Apple has product-based groups and collaboration between different teams and divisions in their organizational structure. Human Resources have various responsibilities, such as recruitment, employee development, and leadership development. However, the most important responsibility of human resources in Apple is maximizing the returns on investments by minimizing the financial risks. The fact that Apple culture encourages employees to participate in decision-making improves work commitment and performance. Arguably, Apple does not support career path. However, Apple supports an ethical workplace, and the company provides the highest standards for their employees.

Apple's core values are the innovation in technology, top quality of products, and best user experience. Apple sees itself as an innovation leader. Apple is investing a lot in recruiting the right talents. Employees should make a lot of effort for innovation while working for Apple. Candidates are only getting hired if they are fit to Apple culture. The selection process is based on a verbal interview—Also, Apple employs people from diverse backgrounds. Apple gives its employees an opportunity to advance their skills while working for the company. It provides an opportunity for training and development. Apple also provides an internship, and observes interns very closely for further employment. The internship program is a good opportunity for most talented students. At the end of the internship, the interns who display outstanding performance are employed. In this sense, one can conclude that Apple provides a real learning experience for interns.

Apple employees are working as groups. Apple's rewarding system is based on performance. Also, Apple employees have discounts for Apple products. Also, Apple allows mothers to take four weeks of paid leave (maternal leave) before birth and fourteen weeks after the birth. Apple provides employees with a $300 gym credit, and it also allows employees to change their departments for mastering their skills.

Apple Mission Statement 2020: Apple Mission & Vision Analysis. (2020, March 17). Retrieve April 13, 2020, from https://mission-statement.com/apple/

Ferguson, E. (2019, February 22). Apple Inc. Five Forces Analysis (Porter's Model). Retrieved April 13, 2020, from http://panmore.com/apple-inc-five-forces-analysis-porters-model-case-study

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How to Write a Corporate Profile

Last Updated: September 18, 2023 Approved

This article was co-authored by Charbel Atala and by wikiHow staff writer, Amy Bobinger . Charbel Atala is a Talent Acquisition Strategist & Managing Partner at Talent Gurus, a game-changing retained search firm located in the heart of San Francisco, California. With a unique blend of over five years in talent acquisition and a solid 15-year background in corporate law, Charbel crafts performance-driven talent solutions that are tailored to each client's unique culture and needs. There are 9 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article has 15 testimonials from our readers, earning it our reader-approved status. This article has been viewed 448,918 times.

A well-written corporate profile is an introduction to your company. You can use it as a marketing tool to attract investors and clients, or you can distribute it to stakeholders who might be interested in understanding your company's mission and what you do. We'll walk you through the steps of writing a company profile that is concise, creative, and attention-grabbing by focusing on pertinent information and presenting it in a way that readers will find interesting and engaging.

Formatting the Corporate Profile

If you're creating your corporate profile online, keep it short by linking to more detailed information on separate pages. This will provide resources to readers who are curious to learn more while still being a quick and easy read.
Even Google limits their corporate profile to 1 page, so you can keep it short, too.

Consider graphics and diagrams to break up some of the text or longer paragraphs.
Use photographs of your staff or production process, highlight innovative technologies you're using, and incorporate elements of your branding throughout the profile to make it really stand out.

Headers should be simple and can used to introduce changes in topic, like "Mission Statement," "Awards and Recognition," or "Looking to the Future."
Use bullet points whenever you're listing several pieces of information, like when you're naming your company's awards or presenting highlights from your financial information.

Instead of saying "Responsibility and integrity are important to us," you could say "Our company prizes responsibility and integrity."

Including Relevant Info

If your business was recently recognized as one of the fastest-growing companies in your region, you want people to know!

Include information about corporate policies regarding the environment, public relations, health and safety, unions, and labor and human rights. [14] X Research source

Editing Your Corporate Profile

One tip for successful proofreading is to start at the end of the document and read one sentence at a time.

Even if it's necessary to disclose something negative (like a previous bankruptcy, for instance), try to reframe it in a way to emphasize your company's resilience.

Using the Corporate Profile

Review the profile every 6 months or so, and any time a major change affects the leadership or operations of the company.

Writing Help

Expert Q&A

Expert Interview

Thanks for reading our article! If you’d like to learn more about getting a job, check out our in-depth interview with Charbel Atala .

↑ https://www.impactbnd.com/blog/examples-of-company-profile-pages
↑ https://www.careeraddict.com/write-a-corporate-profile
↑ https://www.forbes.com/sites/jaysondemers/2014/08/25/the-12-essential-elements-of-high-quality-content/2/#35c62d8f4b54
↑ https://www.huffingtonpost.com/2015/06/12/fonts-to-use-on-resume_n_7562714.html
↑ https://owl.english.purdue.edu/owl/owlprint/539/
↑ https://www.inc.com/geoffrey-james/how-corporate-speak-rots-your-brain-and-how-to-stop-it-from-making-you-stupid.html
↑ https://www.makeuseof.com/tag/company-profile-templates/
↑ https://www.forbes.com/sites/patrickhull/2013/01/10/answer-4-questions-to-get-a-great-mission-statement/
↑ http://ualr.edu/writingcenter/tips-for-effective-proofreading/

About This Article

To write a corporate profile, try to keep it brief so it's easy to scan, aiming for a few paragraphs or 1 page if possible. Also, use bullet points and headers, like "Mission Statement" or "Awards and Recognitions," to break up the text so the profile is more interesting to look at. However, avoid using flashy fonts since they can be distracting and hard to read, instead opting for simple fonts like Arial or Calibri. To learn how to include all of the relevant info you need in a corporate profile, scroll down! Did this summary help you? Yes No

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How to Write a Company Background in Your Company Profile

by Editorial Staff | Business , Copywriting

Almost all Malaysian companies, incorporated or not, have at least a company profile.

A company profile introduces your business and creates a positive impression on prospective buyers or stakeholders. It often includes information on its ownership and management, mission statement, future goals, products and services, and other relevant details.

However, this article will focus on the company background, one of the most prominent elements in a company profile.

What is a Company Background?

A company background is a powerful tool to help build an inspiring narrative around your business.

Additionally, it gives readers a glimpse into the enterprise’s history and the people involved in establishing it. Understanding the company’s history helps consumers feel more confident in the brand and fosters loyalty.

Although it’s one of the shortest parts of a company profile, how you tell this story will positively impact your brand’s public image and engagement!

Importance of Company Background

Company background is a valuable asset that provides several benefits to a business, including:

Adding Authenticity to the Company’s Message

Consumers often view businesses as impersonal entities solely focused on sales and profit.

However, behind every enterprise, there is a story detailing how it was established from scratch to its present stature. When customers research a company’s background, they can get an insider’s look at how it was founded and developed.

Therefore, it provides a greater sense of connection with the goals and people behind the company, augmenting the brand’s authenticity.

Develop a Company Culture

From its roots to the relationships it builds, a company culture is a powerful tool in conveying an organisation’s essence. It reflects the core values and virtues upon which it was founded.

Certainly, fostering a positive company culture means preserving history while inspiring growth.

Company culture can be particularly influential when engaging with other businesses by demonstrating one’s principles and practices through their actions.

Build Trust with Customers

For any business to thrive, trust is an essential element between the company and its customers. Branding and marketing are fundamental tools for building confidence.

Your company’s background offers insights into its journey in the industry.

This reputable history, in turn, can provide credibility among potential customers, building trust and familiarity with your brand.

Elements of a Company Background

The company background is an integral part of your company’s profile.

Hence, it should be concise, informative, and interesting enough to keep your readers’ attention. Here is a brief list of a company background’s elements:

Company’s Purpose

The reason behind the start of your company is a crucial part of establishing a mission statement and values. Besides, it helps establish an initial perception among audiences about your business.

Overview of Founders

Providing a profile of the founders can give your company a human face. Moreover, you can include the timeline of the foundation of your company in the overview.

Founding Values and Vision

Establishing founding values for your company helps you define what makes your company unique and distinctive. Besides, it offers insight into your company culture, which will help improve your employer branding .

Key Events or Milestones

Include key events and milestones of your company in the company background.

As such, you can demonstrate how those events and milestones have affected the current establishment of the company. Moreover, they can be the testaments to your company’s legitimacy.

Contributions and Achievements

Remember to include your accolades, media coverage, and proofs of community engagements to your company background. This is due to the positive image and reputation you can derive from all these achievements and contributions.

Get a jump-start on your writing task with some preliminary planning.

Gather critical details and ideas so you can easily craft an engaging, comprehensive company background. Having the initial groundwork done allows for a streamlined creative process!

Tips on Writing a Company Background

Now that we have reviewed the basics, here are some tips we gathered to write a compelling company background.

Identify Themes

Uncovering a core theme is the foundation of creating a convincing company background.

Therefore, you should review your draft and identify patterns or commonalities to help define your business’ image . For instance, if perseverance stands out as an essential thread running throughout, ensure this idea comes across clearly in all communication about your firm.

Google’s commitment to ‘innovation’, for example, has been integral in establishing itself as one of the most significant search engines worldwide.

Determining a Tone

Time to set the tone for your company background?

You must consider how this information will be used and ensure it resonates with your target audience . Your chosen voice should align with that of the brand.

Brands like Julie’s Biscuits, for example, opt for a friendly, conversational style due to their playful nature.

Design a Compelling Company Background

These days, visual appeal is paramount to communicating your narrative effectively.

Hence, incorporate imagery and videos – or even a graphic timeline of events – for an engaging read to captivate your audience! Your timeline can do a better job of conveying your company’s key events and milestones than mere words.

Walk Production

If you want to create a lasting impression with corporate partners, potential customers and employees alike, look no further than Walk Production.

Our comprehensive service package includes consultation sessions, professional copywriting services, and artistic design tailored specifically to your company profile needs. Partner up now for an exceptional experience in creating the perfect profile!

Related Concepts to Explore:

Company Profile Design

Company Profile Copywriting

What is Corporate Identity

Corporate Identity Elements

Corporate Branding

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All You Need In A Perfect Company Profile

Entrepreneurs.ng
April 22, 2022

That feeling…wiping sweat off your brows and feeling a headache coming on because you are stuck on how to write a company profile. All you need in a perfect company profile will be covered in this article. You never have to break a sweat over it.

First, we will define what a company profile is. Then, we will explain why it is beneficial to your company, whether it is a startup , SME and the like. Then, we will show you how to write a company profile. Finally, you don’t have to do it yourself; we can do it for you. Just holla!

Sound good? Alright, let’s move on.

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What Is A Company Profile?

A company profile is a professional summary of a company and what it does in simple terms. It describes what you sell, how you got started, your mission, how you manufacture or source your products, and why you serve customers .

This document aims to provide buyers with another reason to do business with you. It also makes you visible and attractive to investors and stakeholders. This is your brand’s opportunity to shine.

See also: How To Write A Business Plan That Works For You

Why You Need A Company Profile

The reason for having one does way more than fill out the space on your website. It is necessary for growth as a company/brand.

1. It gives your customers a lasting impression

While a good first impression is good, a lasting impression is even better. Being available everywhere will give you that lasting effect and edge to stand out. You stand out because you can provide enough information to assure your customers that you are legit.

2. A good marketing tool

So, a potential customer wants to know more about your company and your services. Instead of going through one place to find out about your company and another to get your offerings, they can get all they need from your company profile.

It tells them who you are and what you offer. Your profile can be readily available on marketing channels such as physical prints, emails, websites, and LinkedIn . Thereby boosting your visibility.

3. Brand credibility

For example, you were to buy parfait and presented with two containers. One is transparent, with the content of the yoghurt, fruits and tidbits visible to the eyes. While the other is enclosed in a stainless container. Which one will you buy?

It is safe to say you will pick the visible one. Here, you can see what you are about to consume and can trust its content more. This is the same with your profile. It makes you trustworthy and credible.

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See also: How To Create A Small Business Marketing Plan

4. You can argue for a higher price

What is the difference between ‘Kpekere’ and plantain chips? Packaging! Plantain chips in a neater package and a company name sell at a higher price than the roadside ones tied in nylons. Why? Because they were able to justify the price in their packaging and presentation.

Profiling your company separates you from competitors, makes you more attractive and justifies your need to increase the price of your product.

5. Control the narrative

Do you want people to see how you started? How you began as a small scale business and grew into a multinational? Your profile will ensure that the public and news get your story right. Moreover, you can control the narrative, drawing in just the proper empathy and attachment for your brand’s reputation.

See also: How To Write A Contingency Plan As An Entrepreneur

6. It invites the right people to work with you

It can be exhausting explaining what your brand is about to prospective employees . Instead of going through that trouble, applicants can see precisely what you do and know if their dreams align with yours.

Types of Company Profiles

While there are no exact styles or types of company profiles, the majority of the ones that stand out follow these methods:

1. Direct And To The Point

This is to give your business visibility and let everyone know just what you do.

‘ReDahlia is a brand preoccupied with offering business solutions and support, ranging from business consulting services to providing information for entrepreneurs and business leaders across the globe. ReDahlia owns entrepreneurs.ng.’

See also: Business Plan Template For Small Business Owners To Follow

2. Storytelling

If you love stories, you will like this one. You can’t be shy to tell that brand story . Here, you can write your company profile, starting with an essay.

See also: Telling ReDahlia Story; A Brand Preoccupied With Entrepreneurial Support .

a. What inspired you to start the company?

Tell the story behind your company, the struggles you had to go through and the turning point.

b. What is the meaning behind your brand?

The name of your company and logo should have a story. If your company name is as simple as ‘Titi’s Books’, your story must be more than the fact that your name is Titi and you sell books. Your logo should have a reason for assuming those colours and patterns. Tell us why your brand is unique.

c. What cause does your company address?

What value does your company give, and who does it give it to? Explain your passion and how your brand satisfies your target audience.

d. Write your plot

When watching a movie, there is always a Protagonist (that is you), and he/she has to solve a problem (your company’s unique selling point).

‘I was inspired to create this brand for two reasons. First, I wanted to unapologetically create a lifestyle where brown skin is at the forefront and not an afterthought. There are so many women, like myself, that value health and wellness in every aspect of their lives. So why not a brand that supports that journey through premium pieces where we are seen and celebrated.’

3. Investment Readiness

It will have it all. Your company’s vision and mission, background story, product description, reasons behind the name, company projection, and other information can attract an investor. You are basically putting your company up for display or in a showroom.

‘Our story began in 1971. Back then, we were a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. Today we are privileged to connect with millions of customers every day with exceptional products and more than 30,000 retail stores in 83 markets.’

To read the complete profile, download it here .

How To Write A Company Profile

Your profile has to be clear and concise. To not repeat yourself, unnecessarily elaborating and providing irrelevant information, we have provided you with the steps to write a company profile. It will include everything that should be in the document.

Details About the Business

To start, you will give details about your business. They are basic information and should be easy to read and understand. They include:

Your business name
The year it was founded
Founder’s name
Physical address
Phone numbers
Email address
Website URL

Details About The Company

Now it’s time for you to get down into business. This is the part that makes or breaks your profile. It will include:

Description of your products and services
Your mission, vision and values
Your motto slogan
The history of the company
Growth approach
Public relations
Industry information
Team details

Company Highlights

Show off your company. What have you achieved, or what is that unique thing about your brand? Let everyone know about it. It will include:

Certification
Special projects
Testimonials
Media recognition

Additional Information

This will boost your company profile outlook, especially when trying to get investors. It will involve:

Annual sales
Financial targets
Number of employees
Photographs

Do you need a business plan? Contact us on WhatsApp: 08038874148.

How To Get A Company Profile

Now that you have all the information you need to write your company profile, the next step is to get one. This should be pretty easy, but we understand that not everyone can focus on what and what not to put in their profile.

If you will like to outsource this job and get your brand a befitting, investment-ready company profile, reach out to us on 08038874148 . Call or send a WhatsApp message. Alternatively, reach us at [email protected].

We will create a company profile for you that includes all of your company’s information. We’ll look into it and make it as straightforward as possible with visuals and bullet points. By the time we are done, investors and the general public will have a favourable impression of your brand.

Hey, do you know we can create visibility for your brand and put your business on the world map through our platform? Contact us today to make your brand the preferred choice for our audience of entrepreneurs and business leaders.

Do you have a company profile? How has it benefitted your business? Please leave us a message in the comment section. We will love to read from you.

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How to Write a Stellar Profile Essay?

09 February, 2021

13 minutes read

Author: Tomas White

A profile essay, or article, is a piece of journalistic-cum-literary writing. The aim is to present factual information on a given topic (person, place, animal, or event) while writing with an individual tone and style. In this article, we will expand on the concept of a profile essay. We will also tackle what a profile is and what purpose profiles serve. Finally, we will present strategies for preparing your research and strengthening your writing technique, as well as offer tips on structure and potential topics.

What Is a Profile Essay?

A profile essay can be considered a literary piece of writing, in which the writer mainly delivers a descriptive account of a person, place, or event. The goal of the profile essay is to be informative. It usually conforms to standards found in journalism – that is to say, using facts and offering impartial reportage – while conveying this information in a literary style.

Literary style means offering more to the reader than a revised press release or stenographed interview. Offer insight and immersion to the reader, show them the layers of character and environment, and run these underlying factual happenings through your individual interpretation of it all.

The Purpose of Profile Essays

The purpose of a profile essay is to be read and well-received by an audience. It is not an obscure technical writing piece, although it may cover obscure figures or events. In general, profile essays appear in magazines and newspapers – in either their print or digital formats. They also appear in scholarly or trade journals, usually covering rising or established people within these niches.

For the writer, a profile essay is a piece of writing aimed at joining the journalistic and literary style. As mentioned in the previous section, journalistic writing must be factual and rigorously checked for errors. Literary writing has some joy involved in its reading; in what way that joy comes out in ‘writing style’ is up to you.

Ultimately, with those two concepts in mind, the purpose of a profile essay is to get you, the writer, some more work. Profiles are highly prevalent and serve as a fantastic way of adding more pieces to your portfolio, whether you’re a new essay writer or a seasoned pro.

Prepare for your essay

Preparing for a profile depends on how close you are to starting writing. Writers coming to this article with a stretch of time ahead of them have the luxury of doing some background reading that is not directly related to the matter at hand. Finding a good profile essay example has the hidden benefit of looking like a lazy weekend afternoon; get a stack of magazines and read.

Some of the most common places to find quality profiles are The New Yorker, The New York Review of Books, the London Review of Books, Esquire, or National Geographic. Another perspective is to look for writers, head to your bookshelf or local book store, and do some digging. Again, read and make some notes on the qualities you enjoy and dislike in a range of profiles.

Lastly, in terms of reading, examine the differences between an essay or article profiling a person and one that profiles an event.

That form of preparation is more akin to education. It is needed to bolster your understanding of the broad picture and what is essentially the marketplace for your piece of work.

Preparing for your actual essay, not the skill of writing an ambiguous profile essay, is another matter. The research and reading that are highly relevant to your subject matter will make or break your profile essay.

To begin with, you must find all profiles of your subject that are in existence and don’t require a transatlantic flight to a dusty library archive – in this instance, simply email the library and ask if they’ve considered digitizing their collection, starting with your desired piece.

One of the most surefire organization tactics for research is timelining. Start at the beginning; be sure to go into ‘negative digits’ and look at the parent’s history or the town’s history, or anything else that emerges in your research.

After ‘time’ as a category of thinking comes ‘significance.’ What were the defining features of this person’s life, and to what sort of ‘movement’ might they belong? Add this into your timeline research and press on.

Have you selected a person or place that is feasible to contact and ask for a quote or interview? You may also want to reach out to other players in the story you’re telling and see what they have to say on things.

Preparing all this research can get messy and cluttered. The best way to solve this problem is to follow a system from the start, as mentioned above; time is a great organizer. Also, keep a running bibliography in a separate file on your computer. Keep tabs on everything you’ve read, and be as forensic as possible with maintaining records. Who knows what might happen in the future regarding the focus of your essay? They might run for president, or they might fade into obscurity.

Profile Essay Outline

As a profile essay combines qualities of journalism and literary writing, the ideal outline doesn’t exist. Literary writing can take the reader on a journey; in fact, the only requirement of the structure is to guide this journey as magnificently as possible.

Were we to suggest a general profile essay outline, it would contain these sections and ingredients. The order is flexible to an extent. It depends on the content of your profile. Have you got an interview to draw upon, or are you using your storytelling powers to deduct and infer from other sources?

In your introduction, if you’ve conducted an interview, use a quote for your lede. A good quote is an excellent way to set the tone and give an impression of your subject to the reader. Those without an interview might consider a bold statement; be sure that you use something here to act as a powerful lede and bring the reader on board.

Alluring mysteries are one thing; though the crunch point for this gambit is to make the pay-off worthwhile. Else, the cliff-edge and the tension you create will be for nothing in the end.

There will be time to provide things like background and biography in the main body of a profile essay. These tend to follow the lede as they’re a nice cool-down; they give the reader a chance to build knowledge on an obscure topic. Whereas for the writer, both the background and biography offer an opportunity to peg in some facts, figures, and breadcrumbs to draw upon later.

The body of a profile essay is tricky. You, first of all, need to engagingly tell your readers the story in it. Remember to build tension and really ‘let go’ when it comes to releasing that tension. Tell it to a friend, read it aloud. Move around the paragraphs. Remember that the profile is following an arc and in your conclusions, hook back in the initial qualities of the opening part. This technique is like cadence in music, and it will please your audience as long as it isn’t too trite.

Profile Essay Topics

A suitable subject or topic depends on your qualities as a writer and the desired outcome of writing such a profile essay. Now, it does not have to include an interview, but many profile essays do include them. Some profile essay topics may be inanimate objects or complex emergences of human life (events). If this is the case, you can still interview

For interviews, considering you’re likely a lowly reporter on a college paper, getting an interview with a high-flying sportsperson, politician, or musician is unlikely. In any event, the lower-flying specimens of these species could make a good target.

The most important thing to consider when choosing the topic or subject is to work with your gut and instinct. If you’re interested in the story, you’re going to have much more to put into it, and your excitement and verve will show through in writing. It may also make it easier to stomach the long hours of tedious research that can emerge when trying to prove or disprove an obscurity of some kind.

If you haven’t decided on the topic, there’s still room for maneuver. You can look at the subject matter and present your perspective on the case; that’s the subjective element of a profile, your view.

This perspective of yours can focus on just one specific aspect of a person or event. By removing the duller or more well-trodden elements of a character, you open up the chance to explore a new side of a topic. It’s also a fantastic skill for writers to be able to recap well-known things or facts quickly. Writing in this style for a very general audience should be a skill in any writer’s arsenal.

Profile Essay Examples

Properly digesting the advice and points made in this article can be aided by reading some profile essay examples. Look for examples given out in your class, or search around using the main keyword – profile essay examples.

Here are a few examples for you to get a catch on how to write profile essays excellently:

https://www.newyorker.com/magazine/profiles

https://longreads.com/2019/12/17/longreads-best-of-2019-profiles/

https://longreads.com/2017/12/18/longreads-best-of-2017-profile-writing/

Writing Tips for a Profile Essay

How to write a profile essay in three steps; pick a subject, do your research, and start writing. Remember that a profile essay is a literary and a journalistic piece of writing. It’s non-fiction, so your facts and figures must be accurate, and any discrepancies or controversies surrounding your data can form a part of your analysis.

Always write with your reader at the forefront of your mind. Visualize your reader, even if it’s a college essay, and think of how you could pitch your piece to a publication. The natural home of a profile is in the media, not in the college textbook. So write the essay with publication in mind.

Here are some essential tips for a profile essay composition:

Conduct thorough research on your topic, look for potential interviews or aspects not covered in previous profiles if they exist. Also, make sure you’ve read all of the profiles on or related to your subject matter; a profile is an evolving topic, and new facts can emerge.
Profile examples are available online, as well as those posted by educational institutes, and of course, those featured in the media. Reading these serves as excellent preparation and inspiration.
The structure and overall outline of a profile essay is something with a degree of flexibility. While the introduction and rounding off of the essay will look familiar, tracking a person’s profile or event can involve highly unique pieces of information. Unlike many other papers, profiles don’t have to strictly conform to the thesis, antithesis, and synthesis structure. However, this familiar form of writing still works in part when writing a profile.

Write a Profile Essay with HandmadeWriting

HandmadeWriting can help with the development, construction, and polishing of a profile essay. As an organization, we draw on academics and writers’ expertise from across the spectrum of the written word.

Getting started can be difficult, but consulting with HandmadeWriting offers a way to get the ball rolling. The writers at HandmadeWriting are used to working on a countless number of topics and essay styles. The staff is also familiar with working under a tight deadline, not to mention those tasks where the endpoint is less defined.

HandmadeWriting makes composing an essay or profile piece simple. Talk with a skilled writer and editor today on your topic, and you can make a start immediately.

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Business Essay Examples

13 Business Essay Examples for Students

14 min read

Published on: May 1, 2023

Last updated on: Jan 30, 2024

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Are you struggling to figure out the structure, research, or data required to make your essay stand out? Or frustrated by the lack of inspiration and ideas for your essay?

But don't give up yet! We have a powerful solution that will make your essay writing a breeze. Our list of business essay examples is here to help!

We have compiled expertly written business essay examples that will illustrate how to write a striking business essay.

With our examples, you'll be able to see how to structure your essay and generate creative ideas for your topic. And our tips will help you make the most of these examples.

So, let's dive in and get ready to learn!

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What is a Business Essay?

A business essay is a type of academic writing that focuses on business-related topics and issues. These essays can cover a wide range of topics such as marketing, finance, management, entrepreneurship, and more.

The importance of business essay lies in presenting a well-researched and informed analysis. To do this effectively, writers need to conduct extensive research and analysis on the topic at hand.

Referring to examples of business essays can help you gain insight into the structure, tone, and content of a well-written essay.

Business Essay Examples For Students

Here is a list of business writing examples

Business Essay Examples Pdf

Business Essay Example Grade 10

Business Essay Example Grade 11

A Level Business Essay Examples

University Business Essay Examples

International Business Essay Examples

Short Essay About Business

College Essay About Starting A Business

Types of Business Essay with Examples

When it comes to business essay writing, there are several different types that you might encounter.

Here's a brief overview of each type, including their characteristics and an example of each.

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Case Studies

A case study is an in-depth analysis of a specific business situation or problem. It involves extensive research and data analysis to provide recommendations.

Case studies often showcase the application of theory to real-world business scenarios.

Research Papers

Research papers involve a more academic approach to business writing. They typically require an extensive literature review, data analysis, and original research.

Business research papers aim to contribute new knowledge to the field of business. These often involve a hypothesis or research question.

Argumentative Essays

Argumentative business essays aim to persuade the reader to adopt a particular point of view or take a specific action. They present an argument and use evidence and logic to support their claims.

Argumentative essays can address various business topics such as management practices, ethical issues, or market trends.

White Papers

A white paper is a document that provides a detailed explanation of a particular issue or problem, often with recommendations or solutions.

White papers are typically used to educate stakeholders about a specific topic. These are often used in the business-to-business (B2B) context.

Comparative Essays

Comparative business essays compare and contrast two or more topics or ideas. They typically analyze the similarities and differences between the topics to evaluate their pros and cons.

Comparative essays can focus on various aspects such as products, companies, markets, or strategies.

How to Structure Your Business Essays

As you begin writing your business essay, it's important to structure it in a clear and organized way.

Here's a step-by-step guide with business essay samples to help you do just that:

Executive Summary

The executive summary is a brief overview of your entire essay. It should summarize your main points and highlight your recommendations.

This section should be written after completing the essay, as it gives a clear picture of what the essay covers.

Here is how you start a business essay sample:

Introduction

The introduction sets the stage for the rest of the essay. It should introduce the topic, provide background information, and explain the purpose of the essay.

Here is a business essay introduction example:

Industry Analysis

In this section, you'll conduct a thorough analysis of the industry in which the business operates. You should examine factors such as competition, market trends, and customer behavior.

Here is a sample industry analysis

Key Issues or Problems

This section should identify the main issues or problems faced by the business. You should provide evidence to support your claims and analyze the impact of these issues.

Here is an example paragraph:

Solutions or Recommendation

Here, you'll provide solutions or recommendations to address the issues identified in the previous section. Your solutions should be well-supported and feasible.

For instance:

Implementation Plan

For this part, you'll outline a plan for implementing the solutions or recommendations you've proposed. This is sort of a description of the business model you suggest.

This section should be detailed and include specific action steps.

For example:

Finally, you'll wrap up your essay by summarizing your main points and reiterating your recommendations.

This section should be clear, concise, and impactful.

By following this structure, your business essay will be well-organized, coherent, and easy to follow for your readers.

Tips for Using Business Essay Examples Effectively

Now that you have quite a few business essay examples at hand, you should know how to use them effectively:

Use them as a guide, not a template : While it's great to learn from examples, you should never copy them outright. Instead, use them as a starting point for your own research and writing.
Analyze the strengths and weaknesses of the essay : Take note of what works well in the example essay, as well as any areas that could be improved. This will help you understand how to make your own essay even better.
Use them to inform your own research and writing : Pay attention to the research methods, sources, and evidence used in the example essay. This can give you ideas for your own research and help you strengthen your arguments.
Avoid plagiarism and ensure proper citation: Whenever you use ideas or information from an example, make sure to cite your sources. This will help you avoid plagiarism and maintain academic integrity.

You now have a plenty of business essay examples on different topics to help you get started!

By following our tips and studying the sample essays, you can confidently write your own essays that are clear, concise, and impactful.

However, if you still find yourself struggling with your business essays, just reach out to our professional business essay writing service .

We have the best online essay writing service and are ready to provide you a high-quality business. Our writing service has subject specialist writers who can tackle any business essay topic.

So why wait? Contact us today and let our AI essay writer take your business essays to the next level!

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How to Write a Profile Essay: Comprehensive Guide

Table of contents

1 What is a Profile Essay?
2 The Purpose of a Profile Essay
3 Difference Between Profile Papers and Other Essays
4.1 Introduction
4.2 Body Paragraphs
4.3 Conclusion
5 Tips to Write an Outstanding Profile Essay
6.1.1 Early Childhood
6.1.2 Olympic Fame
6.1.3 Fighting for a Social Cause

Over their high school and college years, students have to write various essays on different subject matters. While some are narrative and literary, others are more technical and detail-oriented. However, be they persuasive, expository, or argumentative, papers follow specific rules of academic writing.

Among other types, profile essays are some of the most common that professors assign. These assignments come in almost all disciplines, so it’s vital to understand the basics of the writing process.

What is a profile essay, and what features does it cover? Why is it critical to observe and discuss various individuals, events, or places? How do these literary works differ from other essay types ?

This guide will help you grasp the fundamentals of profile essay writing and deconstruct its content with a clear overview of what each part contains. It will also highlight essential hacks you should consider when writing, plus a qualitative example.

What is a Profile Essay?

In short, writing profile essays focuses on a narrow-scoped description of a famous individual, location, event, or activity. Your work should profile the topic you selected and provide qualitative information about the importance of the subject. Therefore, the writer must present vivid descriptions and thorough explanations through various methods.

You may choose to interview your subject to collect the necessary data. Alternatively, you can survey or research the topic to gather relevant insight if the person you’re discussing died. Observing a fair or visiting a town and then writing about it is also viable. Another unusual aspect of a profile assignment is that you can include objective facts and subjective or interpreted ideas.

In most cases, the essay will be factual. It will introduce valid and relevant questions and answers. For example, you may write about a distinguished USA president, civil rights activist, or athlete. Similarly, you can depict an ancient city, historical landmark, or high-rated festival. Last, consider dedicating your work to a local business, musical performance, or community service project.

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The Purpose of a Profile Essay

This essay type aims to offer the audience a comprehensive perspective of a particular topic and help them understand the concept. Hence, all data must be well-structured and presentable not to confuse the reader and raise doubts.

Moreover, anyone reading your work must be able to make informed judgments on the theme. In many cases, writing a short essay is a wise idea to portray the case or individual you’re discussing. Besides your writing skills, you will also showcase your organization and presentation abilities.

Difference Between Profile Papers and Other Essays

Most importantly, writing a profile essay will rely on valid and accurate facts. In short, focus on using first-hand information by conducting an interview, survey, or personal observation and involvement. Presenting amusing and authentic ideas will urge your target audience to enjoy your piece.

Unlike other essay types, these avoid using a secondary source. For instance, while writing a good opinion essay will involve your standpoints on a topic, the profile paper will concentrate on genuine insight supported by evidence. However, biographies and studies written by others are helpful when verifying the facts you collected yourself.

Overall, finding secondary sources is less demanding and time-consuming than establishing your pool of bibliographical information. Still, primary materials are ideal for writing a profile essay. Also, you must draft it in the third person to maintain an unbiased perspective of your subject.

Comprehensive Profile Essay Structure

You probably wonder how to start a profile essay and keep your thoughts and ideas streamlined and concise. And while you can find online essay help , we prepared a detailed overview of the layout you should follow. Here are the roles of each part.

Introduction

Undoubtedly, the first section of your work will be the opening which typically consists of a single segment. Its primary role is to lay the foundations of the subject and hook the readers to explore until the end. Hence, share intriguing background details such as a quote or anecdote.

Moreover, the excellent thesis statement must reflect the subject you will write about later in your manuscript. It should be well-thought and concise. The introductory part shouldn’t exceed 15% of the entire essay length. Also, ensure you avoid in-text citations except to begin the introduction with a direct quotation.

Body Paragraphs

This part presents the main idea and answers the most important interview questions. It is also the most substantial segment in terms of word count. According to the PapersOwl writing service , the body section should consist of at least two paragraphs. The number of paragraphs will depend on the distinct points the essay writers plan to cover.

Also, there is no specific length for body paragraphs , but you should avoid walls of text. Another guideline for a successful piece is to write at least four sentences in each body segment.

The closing paragraph offers a concise overview of the body paragraphs. It will focus on restating your thesis statement in a final attempt to emphasize the role and value of the selected subject.

The ending should also revisit the topic sentences and demonstrate the impact on our society. Therefore, don’t write about something not mentioned before. This section takes about 10% of the total word count and can contain an in-text citation as a call to action.

Tips to Write an Outstanding Profile Essay

Below, we share a thorough list of advice to teach you how to write a profile essay worth your professor’s attention.

Read a few essays. You can look for quality articles in popular magazines that regularly publish interviews. A narrative essay might also prove helpful if you need to adjust your tone and language.
Ensure the subject of interest is easy to reach. If you get stuck with an unreachable goal, PapersOwl can write your essay for money in the shortest timeframe possible.
Study the topic by analyzing the background of your subject and focus on what makes their lives so unique. If it’s a place or activity, learn about its past and future.
The most impactful way is to write in simple language. Steer away from jargon or idiomatic phrases to avoid misunderstandings, particularly in the thesis.
Use vivid adjectives and transitions to convey your central point.
Each body paragraph shouldn’t exceed 150 words.
Keep your facts in check and avoid sharing your personal opinion unless based on authentic data.
Engage all senses by visualizing events, telling jokes, or describing sounds.
Follow a pre-defined structure where each body paragraph tackles a different point.
Proofread your work for grammar errors and typos.
Run your essay through an online plagiarism checker to avoid copied content.
Ensure your ideas are concise and clear and split run-on sentences.

Crafting a profile essay requires an in-depth understanding of the chosen topic, whether it’s a person, place, or thing. The writer must be able to convey clear and engaging information that fully describes and explains the subject. It’s essential to have a writing style that can capture the reader’s interest and keep them engaged throughout the essay. To make the process easier, working with a quick essay writer can be helpful, as they can provide the necessary expertise and experience to create a high-quality profile essay that stands out.

Your Qualitative Profile Essay Example

The best approach is to go with the standard 5-paragraph structure. Here’s an excellent profile sample.

The Incredible Story of Wilma Rudolf

“My doctors told me I would never walk again. My mother told me I would. I believed my mother.” This famous quote by Wilma Rudolph, an African American athlete, tells tales about her life journey. She made history in the Olympic Games in Rome, becoming the first American woman to win three gold medals and break three world records. Her life, full of obstacles and hardship, took her to the throne of athletics and the heart of burning social issues.

Early Childhood

Born on June 23, 1940, in Tennessee, Wilma had 21 siblings. While she had the support and care from her extended family, it was challenging for the family to make ends meet. Things worsened when Rudolph contracted polio, double pneumonia, and scarlet fever. Though she survived the severe bouts, her illness left her paralyzed, and Wilma had to wear a leg brace. The doctor’s prognosis was grim, but with her family’s help, Rudolph started to hop on one leg in two years. Soon, she began to move, and by 12, Vilma regained her walking ability and took up basketball. She soon proved a natural athlete, challenging every boy in the neighborhood at running.

Olympic Fame

The Olympic Games were a pipe dream to young Rudolph. Yet, she caught steam and never lost a race in all high school track meets. At 16, Vilma brought a bronze medal from the Summer Olympics in Melbourne. In 1960 she participated in the Olympic Games in Rome, Italy, and won three gold medals. A striking fact about this triple victory is that in the 100 and 200-meter dashes, Wilma finished three yards before the closest contestant. In addition, her relay team won the 400-meter race thanks to her exceptional performance. Vilma attracted the world’s attention; the crowds cheered her and called her “La Gazelle.” However, she decided not to participate in the next Olympic Games, fearing that she won’t duplicate her success.

Fighting for a Social Cause

Rudolph dedicated the rest of her life to teaching the lessons she learned the hard way. She was particularly keen on coaching underprivileged children. Wilma even wrote her autobiography and worked in several community sports centers. She also gave numerous motivational speeches and founded the Wilma Rudolph Foundation to promote amateur athletics. Wilma died in 1994 of a brain tumor. Survived by two daughters and two sons, Rudolph has left a remarkable inspirational legacy.

Wilma played a critical role in the way we see sports today. Her poor health as a child instilled the “never give up” attitude in her mindset. Learning to overcome fear and weakness gave Rudolph the courage to aim high. Vilma’s personality proves that a strong will and perseverance can take you to stardom.

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How To Write A Profile Essay Like A Professional Writer

Welcome to our blog, where we embark on a journey to master the art of writing profiles essays. Whether you’re a high school or college student, understanding the critical components of a profile essay is essential for academic success. In this comprehensive guide, we will delve into the definition of a profile essay and provide practical tips, example of a profile essay, and expert advice to help you excel in this form of writing.

A profile essay is a captivating narrative that enables students to explore the lives and experiences of individuals. Through vivid descriptions and engaging storytelling, these essays offer readers a glimpse into the unique qualities and perspectives of the profiled subjects. By mastering the fundamentals of this writing style, you can effectively communicate your observations and insights, creating compelling and informative profiles.

In our blog, we will discuss the essential elements of a profile essay and emphasize the importance of high-quality writing and the benefits of expert guidance. Whether you’re a student aiming to improve your writing skills or a teacher seeking to enhance your students’ abilities, this guide is designed to provide you with the necessary tools and techniques to create exceptional profiles.

Join us on this enriching journey, where we share valuable knowledge, practical profile essay examples, and insider tips, empowering you to produce outstanding profile essays. Let’s unlock the secrets of this unique form of writing and achieve fast, awesome results together.

What is a profile essay, how to start a profile essay, profile essay structure guides, key considerations for writing engaging profile essays, crafting an outstanding profile essay: essential tips, profile essays in academic settings.

A profile essay is not just a collection of facts and figures; it is a powerful literary piece that delves deep into the essence of a person, place, or event. This form of writing goes beyond surface-level descriptions to create a vivid and engaging portrayal that captivates readers emotionally.

When crafting a profile essay outline, the writer aims to explore a specific individual’s life, personality, experiences, achievements, or unique qualities of a place or event. It seeks to paint a comprehensive picture, offering readers a window into the subject’s world and allowing them to connect with it on a deeper level.

A well-written profile essay immerses the reader in the subject’s experiences, thoughts, and emotions by employing descriptive language, storytelling techniques, and insightful observations. It evokes empathy and understanding, enabling readers to forge a connection and gain a deeper appreciation for the person, place, or event being portrayed.

In summary, a profile essay is a literary work that aims to go beyond superficial details and statistics. It is a means of conveying the essence of a subject through engaging storytelling, providing readers with a rich and immersive experience that leaves a lasting impact.

The beginning of a profile essay is vital in capturing the reader’s attention and setting the tone for the rest of the piece. It requires careful consideration and strategic planning to ensure a strong start. Here are a few practical ways how to write a good profile essay:

Look for unique qualities: Seek out subjects with unique backgrounds, experiences, or achievements. These aspects can add depth and intrigue to your profile essay.
Consider relevance: Choose a subject relevant to your intended audience or the purpose of the assignment. This will help create a stronger connection and interest among your readers.
Interview your subject: Reach out to the individual you are profiling and request an interview. Prepare a thoughtful question list about their life, experiences, and perspectives. These interviews will provide invaluable insights and personal anecdotes that can enhance the depth of your essay.
Read articles and books: Explore articles, books, and other publications related to your subject. This will provide a broader context and enable you to include relevant background information in your profile essay.
Explore online sources: Utilize reputable online sources such as websites, blogs, and academic databases to gather additional information and perspectives on your subject. Be critical of your authorities and ensure they are credible and reliable.
Be concise and specific: State your main argument or the central theme of your profile essay clearly and concisely.
Make it captivating: Use language that captures the reader’s attention and creates intrigue. A compelling thesis statement will generate interest and encourage readers to continue reading.
Provide a roadmap: Your thesis statement should act as a roadmap for your essay, indicating the main points or areas of focus you will cover. This helps readers understand the structure and flow of your essay.

Starting a profile essay requires careful consideration of the subject, thorough research, and a well-crafted thesis statement. Choosing an intriguing topic, conducting a comprehensive analysis, and formulating a solid thesis statement can captivate your readers and set the stage for a compelling and informative profile essay. Remember, the start of your essay sets the tone for the entire piece, so invest time and effort into crafting a high quality and strong opening that engages and intrigues your readers.

Writing a profile essay requires a structured approach combining storytelling and factual information. Follow these steps to create a well-crafted profile essay:

Introduction: Begin your essay with a compelling opening sentence that hooks the reader. Provide some background information about the subject and introduce the main thesis statement.
Body Paragraphs: Divide your essay into multiple paragraphs, each focusing on a specific aspect or theme related to the topic. Use a mix of narrative storytelling and factual information to engage the reader. Include anecdotes, quotes, and descriptions to bring your subject to life.
Organization and Flow: Ensure a logical progression from one paragraph to another. Use transitional phrases to maintain the coherence of your essay. Consider arranging your sections thematically or chronologically, depending on what suits your subject best.
Descriptive Language: Incorporate vivid and descriptive language to create a sensory experience for the reader. Use specific details and imagery to make your subject come alive.
Conclusion: Summarize the main points discussed in your essay and leave the reader with a lasting impression. Reflect on the significance of your topic and its impact on the reader.

A profile essay offers a comprehensive portrayal of a person or place, providing readers with a detailed understanding of the subject. Whether it’s about a place or a person, crafting an engaging profile essay requires careful planning and effective storytelling. Here are some key steps to consider:

How to Write a Profile Essay on a Place:

Choose an intriguing place: Select a location that is unique and holds significance for the readers. Observe and research: Immerse yourself in the place, exploring its history, culture, and physical aspects. Structure your essay: Begin with an engaging introduction, describe the place vividly, and provide personal insights. Incorporate sensory details: Utilize descriptive language to appeal to the readers’ senses. Conclude with a reflection: Share your overall impression and highlight the significance of the place.

How to Write a Profile Essay on a Person:

Select a captivating individual: Find someone with an interesting background, achievements, or experiences. Conduct interviews: Engage in in-depth conversations to gather firsthand information about the person. Organize your essay: Begin with an attention-grabbing introduction, present the person’s background and accomplishments, and delve into their personality traits and influences. Use anecdotes and examples: Illustrate the person’s characteristics through real-life stories and specific instances. Wrap up with a reflection: Offer your personal insights, reflect on the person’s impact, and conclude with a memorable ending.

Remember, in both types of profile essays, it is crucial to maintain a balanced blend of factual information and compelling storytelling to engage readers and leave a lasting impression.

When writing a profile essay, it’s essential to remember key elements that will enhance the quality of your work. Here are some essential tips to help you craft an outstanding profile essay:

Choose an Engaging Format: While there is no strict format for a profile essay, you can structure it to suit your subject and the narrative you want to create. You can opt for a chronological structure, a thematic approach, or a combination of both.
Conduct Thorough Interviews: Interviews are crucial in gathering firsthand information about your subject. Prepare a list of relevant questions and conduct interviews with the subject and individuals associated with them. These interviews will enrich your profile essay with unique insights and personal anecdotes.
Focus on Descriptive Details: Pay attention to descriptive details to bring your subject to life. Use sensory language to create a vivid picture in the reader’s mind. Describe the subject’s appearance, gestures, and mannerisms. Include details about the environment, sounds, and smells to transport the reader to the scene.
Utilize Direct Quotes: Direct quotes from your subject and others you interview add authenticity and credibility to your profile essay. Use quotes to highlight important points or capture the subject’s voice and perspective.
Show, Don’t Tell: Rather than simply stating facts, show the reader the subject’s personality, values, and experiences through storytelling. Engage the reader’s emotions by narrating impactful moments or sharing significant events that shaped the subject’s life.
Revise and Edit: Once you have completed your profile essay’s first draft, revise and edit it. Check for clarity, coherence, and grammar errors. Trim unnecessary information and ensure a smooth flow of ideas. Consider seeking feedback from peers or instructors to gain valuable insights.

Profile essays are commonly assigned in various academic settings, including high school, college, and university. These assignments allow students to develop their research, writing, and storytelling skills while exploring diverse subjects and honing their analytical thinking.

Following Guidelines:

When working on a profile essay for school or college, it’s crucial to follow the guidelines provided by your instructor. This ensures that you stay on track and meet the assignment requirements. Consider the following points:

Pay attention to specific requirements: Your instructor may provide instructions regarding length, formatting, citation style, and other essential details. Make sure to adhere to these guidelines to avoid any penalties.
Understand the objectives: Familiarize yourself with the purposes of the assignment. This will help you shape your essay and focus on the key aspects your instructor wants you to explore.
Align with learning outcomes: Consider how the profile essay fits into the broader learning outcomes of the course. This will enable you to approach the assignment with a clear understanding of its purpose and relevance.

Seeking Assistance:

If you struggle with the assignment or need extra support, online essay assignment help and custom writing services are available. These services offer expert guidance and assistance, ensuring you receive high-quality, well-crafted profile essays that meet your academic requirements. Here are some key points to consider:

Online homework helpers: These platforms connect you with knowledgeable tutors who can guide and answer your questions about profile essay writing. They can offer valuable insights and help you overcome challenges you may encounter.
Custom writing services: If you feel overwhelmed or lack time to complete the assignment, custom writing services can be a viable option. These services employ professional writers who can create custom profile essays tailored to your needs and requirements. However, it’s essential to choose a reputable and trustworthy service to ensure the quality and originality of the work.

Profile essays in academic settings offer students a valuable opportunity to develop their research, writing, and storytelling skills. By following the guidelines provided by your instructor and seeking assistance when needed, you can ensure that your profile essays meet the objectives of the assignment and align with the course’s learning outcomes. Remember, practice and persistence are crucial to mastering the art of writing compelling and informative profile essays.

Get Profile Essay Writing Help Today!

Mastering the art of writing a profile essay requires a combination of skill, guidance, and support. By following the guidelines and tips provided by experts, you can create captivating profiles that engage and resonate with your readers. Along the way, it’s essential to seek assistance when needed, and fortunately, there are affordable options available that provide class-leading customer support.

When embarking on the journey of writing a profile essay, remember to choose an intriguing subject and conduct thorough research to ensure the accuracy and depth of your piece. Craft a strong thesis statement that serves as a roadmap for your essay, guiding your readers through the main aspects you’ll be exploring.

In the process, it’s reassuring to know that expert guidance and support are accessible. Whether you require assistance structuring your essay, some college assignment help , or understanding the nuances of profile essay writing, affordable online platforms provide the expertise you need. These platforms offer friendly customer support to address your queries and provide valuable insights, ensuring you receive the guidance necessary to excel in your writing endeavors.

By availing yourself of these resources, you can enhance your profile essay writing skills, boost your confidence, and achieve outstanding results. So, embrace the art of writing profiles backed by expert guidance, affordable options, class-leading support, and friendly assistance. Let your words paint vivid portraits and create lasting connections with your readers through the power of the profile essay.

What is a profile essay, and what is its purpose?

A profile essay is a type of academic or journalistic writing that aims to provide a detailed description and analysis of a particular person, place, event, or organization. Its purpose is to present a comprehensive and engaging portrayal of the subject, highlighting its unique qualities, experiences, and significance.

How do I choose a suitable subject for my profile essay?

When selecting a subject for your profile essay, consider individuals, places, or events that possess distinct characteristics, have a compelling story, or hold relevance in a specific context. It could be a notable figure in your community, a memorable travel destination, or an event with cultural significance. The key is to choose a subject that allows for rich exploration and offers an opportunity to captivate your readers.

What are the essential elements to include in a profile essay?

A profile essay typically includes several key elements to portray the subject comprehensively. These elements may include a vivid and engaging introduction, background information, descriptive details, anecdotes, quotes, and personal observations. It is important to capture the subject’s personality, experiences, and significance through a well-structured narrative that keeps the reader engaged.

How can I ensure the accuracy and credibility of the information in my profile essay?

To maintain accuracy and credibility in your profile essay, conducting thorough research and gathering information from reliable sources is crucial. This can involve interviewing the subject, conducting background research, and seeking multiple perspectives. Always verify the information you gather and cross-reference it with trustworthy sources to ensure the accuracy of your content. Remember to attribute any quotes or specific details to their respective sources.

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How to Write a Profile Essay (+ Examples to Check)

In the article, you’ll find the profile essay definition and structure. Several examples are also here to help you see how to create a brilliant one.

What is a Profile Essay?

Such papers have two primary goals:

Stay informative
Provide as many exciting details about the subject as possible

Another essential detail is that you shouldn’t stray from the topic. Mention only the relevant things, and don’t be afraid to keep the focus as narrow as possible.

That’s the point of any profile essay.

Profile Essay Example

Profile essays look personal, but their style is matter-of-fact and academic. It seems challenging, but you can do that with appropriate examples at hand.

There are two common types of such papers: on a person and a place . Since each has its specifics, let’s jump right into the samples!

Profile essay example on a person

Lucky you are when a professor assigns an essay about yourself. After all, it’s a person you know best, right? When writing about someone else, the key is to treat them how you’d treat yourself if you wrote your story.

Here’s an example of a profile essay on a person :

Profile essay example on a place

Another profile paper is the one describing a specific location. It can include its history, spots, and the famous people who visited it.

Choose the places you find exciting, but consider how much information you can dig up. Remember that a stellar profile essay must be informative. Put your emotions about what you’re describing aside. Example:

How to Write a Profile Essay: Outline and Tips

One of the profile essay challenges is making it long enough to meet the word count.

You can do it through research and adding extra info during the writing process. Imagine you’re a detective compiling a case file!

More details:

Craft a profile essay outline before writing. It’s a plan for an intro, a body, and a conclusion [1]. Important: Outline the thesis and topic sentences for each paragraph. That way, you’ll get a template for your essay to fill in with relevant information.

How to start a profile essay

The best way to start your essay is a so-called attention grabber. Tell the most intriguing fact about your topic and elaborate on it in the following sentence.

As a finishing touch, focus on a thesis statement. That last sentence reveals all the details you’ll discuss in the upcoming paragraphs.

Body paragraphs

You need several main points, whether writing about a personality or describing a location. Derive topic sentences (your paragraphs’ first sentences) from research and make them informative.

The last sentence of each section should be a transition to the next one. It will make your essay easy to read.

Writing a profile essay conclusion

Unlike an interview or expository essay , your conclusion restates the thesis and summarizes the core info from your paper.

While it sounds simple, this part of your paper is the most significant. Ensure you end it with a relevant sum-up.

Practical tips on writing profile papers

Profile papers are all about research and editing your essay to perfection. Below are three fruitful tips [2] on how to do that.

Use a reference finder . This tool works like a filter, removing all irrelevant sources from your search. It will help you invest less time in finding the materials you need.
Spend several hours resting before editing your paper . If you look for mistakes in your essay right after you’ve finished the draft, you’re likely to miss them. Give your brain time to refocus, and you’ll find more typos and inconsistencies.
Ask parents or friends how informative it is . If unsure about how your paper turned out, ask someone who doesn’t know much about the topic. If they find your draft engaging, it’s a success.

Bonus: Profile Essay Topics Ideas

If a tutor doesn’t provide a specific topic for your profile essay and you struggle to find one, try any of these:

My Hometown’s History: The Hero of People
The Writer Who Shaped My View of Life
The Best Five-Star Hotel In Our Country
An Unusual Millionaire With a Kind Heart
A Touching Story of a Famous Animal
My Favorite Painter: A Biography
My Favorite Touristic Location
The Spookiest Location I’ve Ever Visited
The Teacher Who Was My Role Model
The Landmark I’ll Never Forget
My Pet Animal: Facts and Stories
My Hero: The Person I Want to Become
The Most Impressive Water Body I’ve Seen
The Place I Dream to Visit
The Fictional Character I Learned Most From

Profile essays can be challenging. Yet, they’re great for training your writing and research skills. You pay attention to details so that a text flows and presents information logically.

It’s okay if you don’t create a masterpiece on your first try. Just remember to have fun in the process.

References:

https://www.adelaide.edu.au/english-for-uni/essay-writing
https://www.wccnet.edu/webfiles/writing-center/web/essay-structures/ProfileEssay.pdf
Essay samples
Essay writing
Writing tips

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AT&T Inc.’s Organizational Profile Essay

Introduction, high dividend payouts, mixing of entertainment and communication business, best content via mobility, video, and broadband, reduction of net-debt-to-adjusted-ebitda ratio.

AT&T Inc., is a service provider for the telecommunications, media, and technology industries. It provides wireless communications, data/broadband and internet services, local and long-distance telephone services, telecommunications equipment, managed networking, and wholesale services (Brue, 2021). Furthermore, the Company also creates and distributes film, television, and video game content and releases content in digital and physical formats. Home-based consumers can also access its advertising and entertainment offerings. In addition, it serves both individual customers and commercial enterprises. Additionally, it advertises its products and services under many names, including AT&T, Cricket, SKY, AT&T television (TV), AT&T PREPAID, AT&T Fiber, and Unefon (Sagers, 2019). The Company’s operations are in Asia, North America, Europe, the Middle East and Africa, Latin America, and the Caribbean. Due to the nature and structure of the Company, its major strategic objectives are high dividend payouts, mixing of entertainment and communication business in future providing the best content via mobility, video, and broadband, as well as reducing the net-debt-to-adjusted EBITDA ratio.

One of most important long-term goals AT&T has set to increase the amount of money it pays out in dividends to its stockholders. The Company now has a high dividend yield of 7.4%, which implies that it is anticipated that the Company will transfer 7.4% of its stock value to shareholders every year (Drury, 2022). This statistic is susceptible to significant shifts because it is calculated by dividing the annual dividend by the stock price.

If the dividend remains the same and the stock price remains the same, the yield will increase, and the inverse is also correct. A dividend may be kept even if the stock price drops dramatically if management is concerned about frightening away investors. This was the case with AT&T earlier this year when the stock price was $24, and the dividend distribution was $2.08, for a yield of nearly 9% (Drury, 2022). Any dividend yield above 5% is usually a warning sign for investors, as it is likely unsustainable or indicates investors worry about the underlying firm.

The AT&T Company is known for providing its many consumer segments with various forms of entertainment and communication. It offers a comprehensive, hassle-free, and outstandingly entertaining entertainment experience that can be accessed on virtually any screen anytime (Team, 2019). On the other hand, the provision of telecommunications services constitutes the Company’s communication-related business activities. Its telecommunications services include data transmission across various media, such as wire, radio, optical, and other electromagnetic channels.

Combining businesses in the entertainment and communication industries is another company’s primary purpose. The combination of these two markets helps to ensure that the Company’s customers will always have access to the most up-to-date versions of its entertainment products (Team, 2019). In addition, the blending has made it possible for the corporation to maintain its relevance among its rivals, such as Verizon, Vodafone, and T-Mobile. Furthermore, mixing has assisted the Company in penetrating a diverse range of markets, contributing to a growth in the annual turnover rate.

Since best content delivery is among the major strategic objectives of AT&T, the Company has unlimited data plans, internet, and mobility. AT&T Mobility, a provider of wireless services in the United States, is owned by the firm. There are 101.6 million mobility customers, making it the third-largest wireless carrier in the United States (Johnston, 2022). Furthermore, with download rates of up to 5,000 Mbps, AT&T Fiber is the greatest internet service the Company has to offer (Team, 2019). The newest 4K movie can be downloaded in a matter of seconds, and phone images can be uploaded to the cloud in minutes, all due to the lightning-fast speeds of fiber internet. Due to this, the AT&T internet package is the one most residents chosen. Generally, the unlimited data plans, internet, and mobility ensure that the Company supplies the best content to its customers in broadband.

The ratio of a company’s net debt to its earnings before interest, taxes, depreciation, and amortization (EBITDA) is very important since it measures how well a business can pay off its debt. It is preferable to have a debt-to-EBITDA ratio that is decreasing rather than increasing because this indicates that the Company is either paying down its debt or expanding its earnings (Kliestik et al., 2022). Similarly, if a corporation’s debt-to-EBITDA ratio is growing, it suggests that the Company is accruing more debt than it is earning. Although AT&T’s debt-to-EBITDA ratio is valued as fair, the management has a strategic objective of reducing it to reach an adjusted EBITDA range of 2.5x (Yildiz, 2022). This reduction will show that the Company can pay off its debt without bankruptcy.

In general, the most important strategic goals of AT&T are geared toward enhancing the Company’s overall state of financial health. In addition, they are concentrating on ensuring that the organization has a competitive advantage. The Company is positioned to be innovative due to the significant strategic objectives it has set for itself. As a result, it can integrate its business areas and develop premium products to increase its profitability.

Brue, K. (2021). Organizational change: Where have all the leaders gone when creating anti-harassment cultures? Administrative Issues Journal Education, Practice, and Research , 11 (1). Web.

Drury, K. (2022). Can Investors Trust AT&T’s juicy 7% dividend? The Motley Fool. Web.

Kliestik, T., Novak Sedlackova, A., Bugaj, M., & Novak, A. (2022). Stability of profits and earnings management in the transport sector of Visegrad countries . Oeconomia Copernicana , 13 (2), 475–509. Web.

Sagers, C. (2019). The worst opinion in Living memory: At&t/time warner and America’s Broken Merger Law . SSRN Electronic Journal . Web.

Team, T. (2019). How does AT&T make money? Forbes. Web.

Yildiz, M. (2022). AT&T: Optimum Capital Structure requires significant debt reduction (NYSE:T) . Seeking Alpha. Web.

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Profile Essay

Let’s take a look at a profile essay. In order to understand what it means, you may allow yourself to engage in an interview where you are able to read a person’s autobiography . As you go long into this article, you will be able to know more about what a profile essay is and how to write a good profile essay.

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What is a Profile Essay?

A profile essay is a form of literary writing that tells about a person, place or event. This is intended to provide a detailed profile of something that offers every reader to make a certain perspective or judgment over a subject. This is different from a descriptive essay. It does not only entails description of a subject, rather it is designed to answer questions to identify something.

How to Start Writing a Profile Essay?

Step 1: get the right information.

Doing research is the most important thing to do before you begin writing your research profile. This will help you get a detailed information about your subject. Always make sure that you are using trusted sources like library materials, online articles, etc.

Step 2: Validate Your Information

Check the release date of an article as well as have comprehensive the contents are. Avoid getting information from outdated sources.

Step 3: Outline Your Essay

Always prepare with you a profile essay outline. Essay outlines help in making it easier for you to pinpoint the first idea and what should follow next. This will help you organize your gathered data appropriately.

Step 4: Revise or Proofread Your Profile Essay

Once you have followed the three steps meticulously, you are also well aware that you will need to revise anything that needs to be revised. This includes proofreading any mistakes you may have made throughout. In order to present a good profile essay, you must also make sure it is presentable. No erasures and no mistakes as much as possible.

Do we still have to apply writing style in making a profile essay?

It is advisable to practice yourself to pay attention with the tone and style of your essay. This will make your piece engaging and interesting to read.

What is the purpose of making a profile essay?

The purpose of an essay is to give the readers a full description of your chosen topic. Aside from that, it is also for you to be able to express something about the subject, may it be an argument in response to a certain issue or question and on what you have learned about it. You may also use an essay to persuade your readers that your stand is reasonable.

What to do when picking for the right title of your essay?

Think about what you want to make in your essay. You should reflect on the main idea of your essay. Make it as the basis of creating a unique title for your piece.

What are some things to consider when choosing a subject for profile essay?

You should always choose a reasonable subject and don’t forget to research something about it.

What are the elements of a profile essay?

The elements of a profile essay starts with the introduction paragraph , followed by the body of the paragraph, and ends with the conclusion paragraph .

Before we are able to learn how to do essay writing , we always seek for mastery skills in it. We all know that an essay is composed of the three basic parts namely the introduction, body paragraph, and the conclusion. You may see examples from different essays like argumentative essay , informative essay , career essay and more.

Profile Essay Generator

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Our essay writing service presents to you an open-access catalog of free Company Profile essay samples. We'd like to stress that the showcased papers were crafted by experienced writers with proper academic backgrounds and cover most various Company Profile essay topics. Remarkably, any Company Profile paper you'd find here could serve as a great source of inspiration, actionable insights, and content organization practices.

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Steve Albini Was Proof You Can Change

To a certain kind of listener, it sometimes felt like he was the last honest musician in the industry.

A black-and-white photo of Steve Albini in glasses and a hat, sitting in a recording studio

Nearly 20 years ago, my high-school calculus teacher introduced me to a book that would, although I didn’t realize it at the time, permanently reframe the way I thought about music. Written by the journalist Michael Azerrad, Our Band Could Be Your Life was a study of the 1980s independent-music landscape—of bands that had unconsciously responded to the commercialism found on MTV and mainstream rock radio by going underground, and by getting very weird. The book introduced me to groups such as Black Flag, Dinosaur Jr., and the Replacements , the last of which had beer-drunk songwriting and electric punk-rock hooks that soon made it my favorite band. These groups never became traditionally successful, Azzerad explained, but their careers represented a romantic and uncompromising approach to making music, which could too easily become cheapened by external forces.

And, in fact, many of the bands in the book had attempted to move up a level by signing to major labels, only to hit an artificial ceiling once it became clear that they couldn’t look or sound a certain way. But some of them had not even attempted this—they had recognized, as their careers were taking shape, that their personal beliefs were permanently at odds with the idea of participating in a notoriously predatory and corporate music industry. Among them—and the group that left the strongest impression on me—was a band called Big Black. Big Black was, even by the standards of its contemporaries, particularly abrasive; its serrated riffs and pummeling drumbeats sounded like they’d been recorded on the floor of an automobile factory. And the band’s philosophical stances were just as belligerent as its sound: It was led by a guitarist and singer named Steve Albini who seemed to take particular joy in broadcasting how he thought artists should behave, and denigrating everyone who did not live up to his standards. As Azerrad put it, “This was a band with policies .” Proving its ideological commitment, Big Black broke up in 1987 right after its best record came out—partly because one of the members wanted to attend law school, and also because the band was becoming a little too popular, which meant it was attracting the wrong kind of fans.

Steve Albini, guitar, performs with Shellac at the Paradiso in Amsterdam, Netherlands on 12th February 1995

But Albini, who died yesterday at the age of 61 from a heart attack, did not stop making music. Over the next few decades, he continued to perform in his own bands and struck up a second career as a recording engineer (his preferred term, over producer ), where he worked with hundreds of artists—among them Nirvana, the Pixies, PJ Harvey, Slint, Joanna Newsom, Robert Plant and Jimmy Page, Godspeed You! Black Emperor, the Jesus Lizard, and many, many, many more. It’s no exaggeration to say that Albini changed the trajectory of rock music for the better. He was especially good at capturing an artist as though they were playing right in front of you, a product of chemistry and ability rather than studio-driven artifice, and hiring Albini became a way for bands to signal their interest in being “realer,” both in sound and in attitude. His own outlook was perhaps best crystallized in his 1993 essay for The Baffler , “ The Problem With Music ,” in which he meticulously sketched out all the reasons making music on a major label was a sucker’s game. This idea, and its attendant aesthetic principles, felt just as important as the records themselves; to a certain kind of listener, it sometimes seemed like Albini was the last honest musician in the industry, though he would’ve shaken his head at such mythologizing.

I feel confident saying this because, in the summer of 2022, I had the opportunity to profile Albini for The Guardian , and I interviewed him on multiple occasions in Chicago, where he spent most of his life. I did not approach this task lightly. Foremost was the fact that I had been listening to his music for the past 20 years and didn’t want to seem like some fawning kid. But Albini had also incurred a reputation for being personally combative—which is saying something, given that inveterate punk rockers are not always known for their social graces. Over the years, he’d become infamous for saying a tremendous number of insulting things about other people, including bands he’d worked with. (“Never have I seen four cows more anxious to be led around by their nose rings,” he once wrote about the Pixies.) He seemed terribly smart, and suspicious of any nonsense. This is a bit of a broad statement, but allow me to say it: Anyone who has spent time around people who are really into music has met the type of person who seems totally obstinate, and borderline caustic, about why the bands they like are better than the bands you like. These people can be pretty irritating—I don’t want to be yelled at just because I like some Taylor Swift songs—but they inspire a shard of dread that perhaps their obstinacy is justified , that they have latched onto some way of thinking about art that the rest of us are too dull to perceive.

From afar, Albini seemed like the final boss of this mindset. Yet the Guardian profile had been assigned because Albini, in recent years, had begun to soften some of his adversarial instincts, at least in public. He still got worked up about bands he hated (especially Steely Dan ) and about right-wing politicians—but he had explicitly apologized for the numerous offensive things he’d said throughout his life, which included using racial slurs and denigrating women. “A lot of things I said and did from an ignorant position of comfort and privilege are clearly awful and I regret them,” he wrote in a 2021 Twitter thread that went viral. This felt notable because it’s become popular, in recent years, for people to complain about the rise of cancel culture and the shifting standards for public speech. In the past, Albini had always claimed that his offensiveness was attached to some underlying principle, no matter how arbitrary it seemed to others, but he’d since become suspicious of the people who reveled in offensiveness for its own sake. “When you realize that the dumbest person in the argument is on your side, that means you’re on the wrong side,” he had told me about recalibrating his feelings.

So this was one dimension of the Albini I met: a man who, although still razor-sharp and hilarious, was clear-eyed about why he felt he should shed some of these more reactive traits of his former self. “It’s me owning up to my role in a shift in culture that directly caused harm to people I’m sympathetic with, and people I want to be a comrade to,” he said of why he had decided to be open about his evolved thinking. When I published the story, quite a few readers, and particularly men of his generation, said they were personally inspired by Albini’s perspective and growth—that if someone with his cutting reputation could be this reflective, then perhaps nobody else had an excuse for staying rude.

Just as striking, to me, was the way he talked about his job. Earlier in his career, he had been more insistent about how a record should sound, and had freely offered his opinions in the studio. Over time, he sloughed off this tendency and became more comfortable with recording musicians as they were and as they wanted to be. His rates remained affordable, and he was always personally available to record a band; for a reasonable fee, a local artist could get the guy who’d laid down Kurt Cobain’s guitar on “All Apologies.” He relished working with musicians “beneath the professional level,” as he put it to me—people for whom making music was part of a necessary impulse rather than any means of getting rich or famous. He was decidedly not sentimental about the famous artists he’d worked with (though he got a little giddy when we talked about Iggy Pop and the Stooges, whose reunion record he’d recorded). Instead, it was the everyday work of going to his studio and producing physical evidence of a band’s existence—no matter how big or small—that mattered the most. His greatest contribution to music, Kim Deal of the Pixies told me while I was reporting for the profile, was “every single person who has walked through that door and been treated with respect about their ideas.”

Albini did too much to be neatly summarized in any profile; I didn’t have the space in mine to dive too deeply into his most recent band, Shellac, which in a terrible coincidence is releasing a new record next week. But as I drafted, two things kept coming back to me: The first was that Albini had been unafraid to own up to his past rather than wave it off or double down on his positions. The second was that he talked about music not as some expression of ego but as a creative practice worth maintaining because it enriched your life. To hear this—and in such an unpretentious way—was no small thing. This was not mere plate-spinning from a guy who liked to hear himself talk; these were tightly reasoned, directly stated beliefs that he’d stress-tested in his own life and were reflected in how he carried himself.

Unlike many of its peers, Big Black never really reunited, other than for a single performance at an anniversary show for its former record label. “I’m not a nostalgic person by nature,” Albini had told me. “I don’t think about the past very much.” I believed him, but one of my final questions was how he hoped his work would be regarded, should he have to retire tomorrow. I’ll reproduce his answer in full, because I was struck by it at the moment, and I feel heartened thinking about it now:

“I don’t give a shit. I’m doing it, and that’s what matters to me—the fact that I get to keep doing it, that’s the whole basis of it. I was doing it yesterday, I’m gonna do it tomorrow, and I’m gonna carry on doing it. Other people can figure out if they were happy about that, or not. I don’t care what they say; I’m doing it because I find value in it. I find value in being part of this culture, and preserving my peers’ artistic output. I find value in that, as my role: being the person responsible for making the record that someone will hear in 50 years to find out what some band sounded like. How will people know what our culture was like now , in 50 or 100 years? Well, they can read what survives the great digital void, and they can listen to what music survives. And I just want to make sure that I do a good job on the music that survives, you know?”

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RIP Metaverse

An obituary for the latest fad to join the tech graveyard

The Metaverse , the once-buzzy technology that promised to allow users to hang out awkwardly in a disorientating video-game-like world, has died after being abandoned by the business world. It was three years old.

The capital-M Metaverse, a descendant of the 1982 movie "Tron" and the 2003 video game "Second Life," was born in 2021 when Facebook founder Mark Zuckerberg changed the name of his trillion-dollar company to Meta. After a much-heralded debut, the Metaverse became the obsession of the tech world and a quick hack to win over Wall Street investors. The hype could not save the Metaverse, however, and a lack of coherent vision for the product ultimately led to its decline. Once the tech industry turned to a new, more promising trend — generative AI — the fate of the Metaverse was sealed.

The Metaverse is now headed to the tech industry's graveyard of failed ideas. But the short life and ignominious death of the Metaverse offers a glaring indictment of the tech industry that birthed it.

Grand promise

From the moment of its delivery, Zuckerberg claimed that the Metaverse would be the future of the internet. The glitzy, spurious promotional video that accompanied Zuckerberg's name-change announcement described a future where we'd be able to interact seamlessly in virtual worlds: Users would "make eye contact" and "feel like you're right in the room together." The Metaverse offered people the chance to engage in an "immersive" experience, he claimed.

These grandiose promises heaped sky-high expectations on the Metaverse. The media swooned over the newborn concept: The Verge published a nearly 5,000-word-long interview with Zuckerberg immediately following the announcement — in which the writer called it "an expansive, immersive vision of the internet." Glowing profiles of the Metaverse seemed to set it on a laudatory path, but the actual technology failed to deliver on this promise throughout its short life. A wonky virtual-reality interview with the CBS host Gayle King , where low-quality cartoon avatars of both King and Zuckerberg awkwardly motioned to each other, was a stark contrast to the futuristic vistas shown in Meta's splashy introductory video .

The Metaverse also suffered from an acute identity crisis. A functional business proposition requires a few things to thrive and grow: a clear use case, a target audience, and the willingness of customers to adopt the product. Zuckerberg waxed poetic about the Metaverse as "a vision that spans many companies'' and "the successor to the mobile internet," but he failed to articulate the basic business problems that the Metaverse would address. The concept of virtual worlds where users interact with each other using digital avatars is an old one, going back as far as the late 1990s with massively multiplayer online role-player games, such as "Meridian 59," "Ultima Online," and "EverQuest." And while the Metaverse supposedly built on these ideas with new technology, Zuckerberg's one actual product — the VR platform Horizon Worlds, which required the use of an incredibly clunky Oculus headset — failed to suggest anything approaching a road map or a genuine vision. In spite of the Metaverse's arrested conceptual development, a pliant press published statements about the future of the technology that were somewhere between unrealistic and outright irresponsible . The CNBC host Jim Cramer nodded approvingly when Zuckerberg claimed that 1 billion people would use the Metaverse and spend hundreds of dollars there, despite the Meta CEO's inability to say what people would receive in exchange for their cash or why anyone would want to strap a clunky headset to their face to attend a low-quality, cartoon concert.

A high-flying life

The inability to define the Metaverse in any meaningful way didn't get in the way of its ascension to the top of the business world. In the months following the Meta announcement, it seemed that every company had a Metaverse product on offer, despite it not being obvious what it was or why they should.

Microsoft CEO Satya Nadella would say at the company's 2021 Ignite Conference that he couldn't "overstate how much of a breakthrough " the Metaverse was for his company, the industry, and the world. Roblox, an online game platform that has existed since 2004, rode the Metaverse hype wave to an initial public offering and a $41 billion valuation. Of course, the cryptocurrency industry took the ball and ran with it: The people behind the Bored Ape Yacht Club NFT company conned the press into believing that uploading someone's digital monkey pictures into VR would be the key to "master the Metaverse." Other crypto pumpers even successfully convinced people that digital land in the Metaverse would be the next frontier of real-estate investment . Even businesses that seemed to have little to do with tech jumped on board. Walmart joined the Metaverse. Disney joined the Metaverse.

Companies' rush to get into the game led Wall Street investors, consultants, and analysts to try to one up each other's projections for the Metaverse's growth. The consulting firm Gartner claimed that 25% of people would spend at least one hour a day in the Metaverse by 2026. The Wall Street Journal said the Metaverse would change the way we work forever . The global consulting firm McKinsey predicted that the Metaverse could generate up to "$5 trillion in value," adding that around 95% of business leaders expected the Metaverse to "positively impact their industry" within five to 10 years. Not to be outdone, Citi put out a massive report that declared the Metaverse would be a $13 trillion opportunity .

A brutal downfall

In spite of all this hype, the Metaverse did not lead a healthy life. Every single business idea or rosy market projection was built on the vague promises of a single CEO. And when people were actually offered the opportunity to try it out, nobody actually used the Metaverse.

Decentraland, the most well-funded, decentralized, crypto-based Metaverse product (effectively a wonky online world you can "walk" around), only had around 38 daily active users in its "$1.3 billion ecosystem." Decentraland would dispute this number, claiming that it had 8,000 daily active users — but that's still only a fraction of the number of people playing large online games like "Fortnite." Meta's much-heralded efforts similarly struggled: By October 2022, Mashable reported that Horizon Worlds had less than 200,000 monthly active users — dramatically short of the 500,000 target Meta had set for the end of 2022. The Wall Street Journal reported that only about 9% of user-created worlds were visited by more than 50 players , and The Verge said that it was so buggy that even Meta employees eschewed it . Despite the might of a then-trillion-dollar company, Meta could not convince people to use the product it had staked its future on.

The Metaverse fell seriously ill as the economy slowed and the hype around generative AI grew. Microsoft shuttered its virtual-workspace platform AltSpaceVR in January 2023, laid off the 100 members of its "industrial metaverse team ," and made a series of cuts to its HoloLens team . Disney shuttered its Metaverse division in March, and Walmart followed suit by ending its Roblox-based Metaverse projects. The billions of dollars invested and the breathless hype around a half-baked concept led to thousands — if not tens of thousands — of people losing their jobs .

But the Metaverse was officially pulled off life support when it became clear that Zuckerberg and the company that launched the craze had moved on to greener financial pastures. Zuckerberg declared in a March update that Meta's "single largest investment is advancing AI and building it into every one of our products." Meta's chief technology officer, Andrew Bosworth, told CNBC in April that he, along with Mark Zuckerberg and the company's chief product officer, Chris Cox, were now spending most of their time on AI. The company has even stopped pitching the Metaverse to advertisers , despite spending more than $100 billion in research and development on its mission to be "Metaverse first." While Zuckerberg may suggest that developing games for the Quest headsets is some sort of investment, the writing is on the wall: Meta is done with the Metaverse.

Did anyone learn their lesson?

While the idea of virtual worlds or collective online experiences may live on in some form, the Capital-M Metaverse is dead. It was preceded in death by a long line of tech fads like Web3 and Google Glass. It is survived by newfangled ideas like the aforementioned generative AI and the self-driving car. Despite this long lineage of disappointment, let's be clear: The death of the Metaverse should be remembered as arguably one of the most historic failures in tech history.

I do not believe that Mark Zuckerberg ever had any real interest in "the Metaverse," because he never seemed to define it beyond a slightly tweaked Facebook with avatars and cumbersome hardware. It was the means to an increased share price, rather than any real vision for the future of human interaction. And Zuckerberg used his outsize wealth and power to get the whole of the tech industry and a good portion of the American business world into line behind this half-baked idea.

The fact that Mark Zuckerberg has clearly stepped away from the Metaverse is a damning indictment of everyone who followed him, and anyone who still considers him a visionary tech leader. It should also be the cause for some serious reflection among the venture-capital community, which recklessly followed Zuckerberg into blowing billions of dollars on a hype cycle founded on the flimsiest possible press-release language. In a just world, Mark Zuckerberg should be fired as CEO of Meta (in the real world, this is actually impossible ).

Zuckerberg misled everyone, burned tens of billions of dollars, convinced an industry of followers to submit to his quixotic obsession, and then killed it the second that another idea started to interest Wall Street. There is no reason that a man who has overseen the layoffs of tens of thousands of people should run a major company. There is no future for Meta with Mark Zuckerberg at the helm: It will stagnate, and then it will die and follow the Metaverse into the proverbial grave.

Ed Zitron is the CEO of EZPR , a national tech and business public-relations agency. He is also the author of the tech and culture newsletter Where's Your Ed At .

About Discourse Stories

Through our Discourse journalism, Business Insider seeks to explore and illuminate the day’s most fascinating issues and ideas. Our writers provide thought-provoking perspectives, informed by analysis, reporting, and expertise. Read more Discourse stories here .

From a 65% stock market crash to an imminent recession, here's a roundup of recent high-profile bear forecasts

Despite a stock market that's less than 1% away from record highs, bearish forecasts are out in full force.
Top economists and portfolio managers are warnings of everything from an imminent recession to the potential for a 65% stock-market crash.
Outlined below are assorted high-profile bear forecasts from across Wall Street.

Even with the stock market less than 1% away from a record high, top forecasters who have consistently leaned bearish can't shake the idea that a painful decline is imminent.

Some warn of an imminent recession following a weaker-than-expected April jobs report that coincided with a jump in weekly jobless claims, while others suggest a stock market crash similar to 1929 is about to happen.

While these forecasts have fallen flat on their face so far, they're still worth monitoring as a way for investors to poke potential holes in the consistently bullish narrative that the economy, corporate profits, and stock market are doing just fine.

Here's a roundup of the most recent bearish forecasts coming from Wall Street.

Gary Shilling: Recession by year-end means 30% stock market plunge

Wall Street veteran Gary Shilling told Business Insider this week that he expects a recession to materialize in the US economy by the end of the year as the labor market shows signs of weakening. And a weakening in the labor market will crush investor confidence and send the stock market falling by as much as 30%.

"You look at all the kind of speculation that we've had out there, it's indicative of a lot of overconfidence, and that usually gets corrected and corrected violently," Shilling told BI's Jennifer Sor. "I think that the safe bet is for a recession starting later this year if we're not already in it."

Shilling is known for correctly identifying the US housing bubble in the mid-2000's, though most of his consistently bearish views over the past decade have yet to pan out.

John Hussman: A 65% stock-market crash wouldn't be surprising

John Hussman, president of the Hussman Investment Trust, issued a bearish warning on stocks this past week, arguing that the S&P 500 is trading at similar extremes seen in the run-up to the 1929 Great Depression as the fear-of-missing-out takes over investors.

"Statistically, the current set of market conditions looks more 'like' a major bull market peak than any other point in the past century, with the possible exception of the 1929 peak," Hussman said, adding that the combination of "extreme valuations, unfavorable market internals, and dozens of other factors" give him comfort in having a bearish outlook on the stock market.

Hussman said he wouldn't be surprised if the S&P 500 crashed 65%, which would erase a decade of stock market gains and put the index at about 1,800, or where it traded at back in February 2014.

Hussman is famous for successfully warnings about the 2000 dot-com bubble and the 2008 housing market crash, though his consistently bearish predictions since then have yet to fully materialize.

BCA Research: A recession in early 2025 will cause 30% stock market decline

BCA strategist Roukaya Ibrahim warned that a 30% correction in the stock market could be sparked by a recession early next year.

Ibrahim told Bloomberg TV that the combination of elevated stock valuations and decelerating growth would send the S&P 500 back down to 3,600, which is around where the index bottomed in October 2022.

Ibrahim pointed to the April employment report, which saw 175,000 jobs added to the economy, revealed lower job openings, hires, and quit rates, all of which signal a shifting narrative toward economic downside, not upside.

"Eventually, the unemployment rate is going to take higher and that's going to lead to concerns about a recession," Ibrahim said.

David Rosenberg: Signs are growing of a potential hard-landing in the economy

The US might be "sleepwalking" into a recession as the labor market shows signs of weakening, according to top economist David Rosenberg.

"We're constantly asked when we're planning to throw in the towel on our recession call, but perhaps it's time folks started asking when the rest of the street is going to pick their towels back up," Rosenberg said in a note this week. "We've seen a downshift in the data flow that are starting to indicate that the downturn in the economy may not be as far away as many believe."

Rosenberg said the Sahm Rule is on the verge of flashing a recessionary warning after the unemployment rate ticked higher to 3.9% in April, and that manufacturing activity contracted for the 17th month out of the last 18 months.

"Don't get complacent. The labor market is cracking, a slowdown in services activity is dragging on real-time growth, and forward looking financial signals still point to a coming slowdown," Rosenberg said.

Rosenberg famously predicted the 2008 recession, but his consistently bearish economic outlooks since then have largely fallen flat.

The counterpoint: A bullish take to balance out the doomsayers

One investment strategist who has been consistently bullish, and therefore right, over the past few years is market veteran Ed Yardeni.

Yardeni said in a note on Friday that the economic doomsayers are likely once again too early in their recession predictions following the weaker-than-expected April jobs report and weekly initial jobless claims data.

"The most widely anticipated recession of all times is turning into the longest widely anticipated recession of all times," market veteran Ed Yardeni said. "One day, the diehard hard-landers will be right."

But that day probably won't come anytime soon, according to Yardeni, as corporate profit estimates continue to hit record highs.

"Forward earnings rose to a record high during April, consistent with a solid labor market. So we don't buy the claim that the latest jobless claims is just the beginning of a significant downturn in the labor market and the economy," Yardeni said.

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How to Write a Company Profile (Plus Samples and Templates to Aid ...
4. Client Portfolio. If possible, you can include a list of the prominent clients or customers you have served and highlight any major partnerships. You can add testimonials or success stories from satisfied customers to build trust and confidence in your company's ability to deliver quality products or services. 5.
10 Creative Company Profile Examples to Inspire You [Templates]
9. MAD Architects. MAD Architects' company profile is an excellent example of simplicity and informativeness. The profile isn't shy about the firm's accomplishments and lets readers dive deeper into the firm's exhibitions, lectures, awards, and publications, all visible on different tabs on the same page.
10 Examples of Company Profile Pages to Inspire Yours
Chewy's profile page reminds us, very simply, of the joy that pets bring to our lives. The company's mission is to make pet ownership easier so that we can keep our furry friends healthy and happy. 8. Align: Helping teams succeed. Align is a team management platform that keeps tasks and priorities on track.
Writing Company Profile Essays: Format & Samples
Here's a suggested format: Discuss the core values that drive the company's culture. Explain how these values are reflected in the company's day-to-day operations. When writing the company profile essay, maintain a professional tone and focus on the most relevant and compelling information. Tailor the content to the specific needs and ...
What Is a Company Profile? (With Tips to Write One)
A company profile is an introduction that provides vital information about a company to its readers. These profiles usually discuss essential details like the company's history, vision, mission, products, and achievements. ... You can also write an essay-like profile or use a picture slide. 3. Include the company's contact information The first ...
Company Profile Essay: Apple
Company Profile Essay: Introduction. Apple Computers Inc. was founded by Steve Jobs and Steve Wozniak, in April 1976. The company produces small computers. Two years later after they founded, they added color-graphics into their computers. They were the first ones using color-graphics in computers. Sales rose quickly because of this reason.
How to Write a Corporate Profile (with Pictures)
1. Start with the company name and address as a header. Since your corporate profile should include the company name and address, you can use this as a header. Consider using an eye-catching logo instead of simple type to make your profile more interesting right away. [7] 2.
How to Write a Company Background in Your Company Profile
A company profile introduces your business and creates a positive impression on prospective buyers or stakeholders. It often includes information on its ownership and management, mission statement, future goals, products and services, and other relevant details. However, this article will focus on the company background, one of the most ...
How To Write A Company Profile For Your Business
1. It gives your customers a lasting impression. While a good first impression is good, a lasting impression is even better. Being available everywhere will give you that lasting effect and edge to stand out. You stand out because you can provide enough information to assure your customers that you are legit. 2.
How to Write a Successful Profile Essay
A profile essay is a type of informative essay describing a person, place, or event. Get a step-by-step guide for how to write a profile essay that will be a hit with your readers.
How to Write an Profile Essay
Writing Tips for a Profile Essay. How to write a profile essay in three steps; pick a subject, do your research, and start writing. Remember that a profile essay is a literary and a journalistic piece of writing. It's non-fiction, so your facts and figures must be accurate, and any discrepancies or controversies surrounding your data can form ...
Best Business Essay Examples for Inspiration
This comparative essay will analyze the marketing strategies of Coca-Cola and PepsiCo. Coca-Cola is known for its classic marketing campaigns that focus on emotions and memories. One of their most famous campaigns is the "Share a Coke" campaign, where the company personalized its products with customers' names.
Profile Essay ⇒ Writing Guide with Outline and Examples
An outline should include an introduction, body paragraphs, and a conclusion. Here's an example of a simple but detailed outline of a profile essay about a person: Subject: A profile of my high-school History teacher, Mr. Smith. I. Introduction. A. Hook: Describing how Mr. Smith has impacted my life in a positive way.
How to Write a Profile Essay [Example Inside]
6 Your Qualitative Profile Essay Example. 6.1 The Incredible Story of Wilma Rudolf. 6.1.1 Early Childhood. 6.1.2 Olympic Fame. 6.1.3 Fighting for a Social Cause. Over their high school and college years, students have to write various essays on different subject matters. While some are narrative and literary, others are more technical and ...
How to Write a Professional Profile (With Examples)
1. Keep your profile short and concise. Your professional profile should be no more than four brief sentences. You may write your profile as a list in bullet form or as a short paragraph. Include your job title and years of work or training experience. Highlight your professional strengths for the role. 2.
How To Write A Profile Essay: A Comprehensive Guide
Structure your essay: Begin with an engaging introduction, describe the place vividly, and provide personal insights. Incorporate sensory details: Utilize descriptive language to appeal to the readers' senses. Conclude with a reflection: Share your overall impression and highlight the significance of the place.
Company Histories and Profiles Essay Examples
Stuck on your essay? Browse essays about Company Histories and Profiles and find inspiration. Learn by example and become a better writer with Kibin's suite of essay help services.
Profile Essay Example: Topics, Outline, Writing Tips
Bonus: Profile Essay Topics Ideas. If a tutor doesn't provide a specific topic for your profile essay and you struggle to find one, try any of these: My Hometown's History: The Hero of People. The Writer Who Shaped My View of Life. The Best Five-Star Hotel In Our Country. An Unusual Millionaire With a Kind Heart.
Company Profile Essay Examples
IKEA Strategic HR Audit. Section 1 This section will offer a brief analysis of IKEA as a company, where it stands in the market in terms of competition and advantages, and the operation scales. Besides, the external and internal factors of IKEA will be discussed in this section. IKEA Company Profile IKEA is one of the largest companies in ...
AT&T Inc.'s Organizational Profile
One of most important long-term goals AT&T has set to increase the amount of money it pays out in dividends to its stockholders. The Company now has a high dividend yield of 7.4%, which implies that it is anticipated that the Company will transfer 7.4% of its stock value to shareholders every year (Drury, 2022).
Profile Essay
Step 1: Get the Right Information. Doing research is the most important thing to do before you begin writing your research profile. This will help you get a detailed information about your subject. Always make sure that you are using trusted sources like library materials, online articles, etc.
Company Profile Essay Examples
Our essay writing service presents to you an open-access catalog of free Company Profile essay samples. We'd like to stress that the showcased papers were crafted by experienced writers with proper academic backgrounds and cover most various Company Profile essay topics.
Company Profile: Susunan Isi, Cara Membuat, dan Contohnya
Company Profile: Susunan Isi, Cara Membuat, dan Contohnya. Bagi kamu yang sedang membangun usaha rintisan, company profile adalah salah satu hal yang perlu kamu persiapkan sejak awal. Dokumen ini akan sangat berguna, baik saat mencari investor, mencari vendor atau supplier, membangun kerjasama dengan partner, hingga kebutuhan promosi.
Boomer Is Leaving Texas After 60 Years Because Tech ...
This as-told-to essay is based on a conversation with Texas native Flora Batts, a 65-year-old retired Medicaid program coordinator, who is moving to Pennsylvania in May. The essay, which also ...
Steve Albini Was Proof You Can Change
Nearly 20 years ago, my high-school calculus teacher introduced me to a book that would, although I didn't realize it at the time, permanently reframe the way I thought about music. Written by ...
I Tried Having 2 Last Names but It Was a Headache
I considered hyphenating my last name, which seemed cumbersome, and still wouldn't be the same last name as my husband and children. Eventually, I decided to use my maiden name as my middle name ...
My Mother and I Started College at the Same Time; She Was 42
The year I went to college, my mother did too.. She enrolled at 42 years old after having three children. Some days, she questioned what she was doing in a classroom of kids my age.
RIP Metaverse
The company has even stopped pitching the Metaverse to advertisers, despite spending more than $100 billion in research and development on its mission to be "Metaverse first."
TikTok faces toughest challenge yet with lawsuit against divest-or-ban
The tech company filed a lawsuit this week challenging a recently signed bipartisan law that would force the company to divest TikTok or face a ban in the U.S. Lawmakers who support the measure ...
Stock Market Crash Predictions: From 65% S&P 500 Decline to Recession
From a 65% stock market crash to an imminent recession, here's a roundup of recent high-profile bear forecasts Matthew Fox 2024-05-12T09:12:01Z

How to Write a Company Profile (Plus Samples and Templates to Aid You)

What Is a Company Profile? Meaning, Basics, and More

What to Include in Your Company Profile

1. The Business Details

2. The Company Basics

3. The Highlights

4. Client Portfolio

5. Optional Items

Company Profile Samples and Templates

1. Keeping Your Business Profile Format Short and Sweet

2. A Slightly More Involved Company Introduction

3. Telling It Like It Is: The Full Monty

Write a Perfect Company Profile: First Impressions Matter a Lot

10 Creative Company Profile Examples to Inspire You [Templates]

Company Overview Template

Company Profile Templates

Why Company Profiles Are Important

Free Company Profile Templates

You're all set!

1. Differentiates Your Brand

2. Can Justify a Higher Price Point.

3. Builds Your Reputation.

How to Write a Company Profile in 11 Steps

1. Start with a company profile template.

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10 Examples of Company Profile Pages to Inspire Yours

What is a Company Profile?

What is a company profile, and how is it different from an 'about us' page?

1. ClickUp : Shaking things up

2. Brooks Running : Changing the world

3. Neumann Monson Architects : Your trusted partner

4. Starbucks : Serving up human connection

5. Renaissance : Seeing every student

6. goodr Sunglasses : Great vibes, great glasses

7. Chewy : Making pet parenting easier

8. Align : Helping teams succeed

9. Zappos : Growing beyond your roots

10. HubSpot : Helping millions grow better

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