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How to write a personal statement for fashion

Fashion courses at university are incredibly competitive, so how do you make your personal statement stand out? Be original, think business, and don’t quote Chanel

"F ashion is not simply a matter of clothes; fashion is in the air, born upon the wind; one intuits it." That's a quote from Coco Chanel – and it's how not to start a personal statement for a fashion degree.

When applying for a university fashion course, your personal statement won't even be read though if your portfolio is not good enough.

Willie Walters, programme director for fashion at Central St Martins, said the personal statement is "secondary" to portfolio work.

"I don't even read the statements unless the work looks interesting," she says.

Walters advises applicants to make their portfolio work as clear as possible, and to include research and sketchbook work, as well as photographs of design pieces. "We look for originality and something fresh."

When it comes to the written statement, saying you have a "passion for fashion" is an immediate no-no, says Josephine Collins, course leader for fashion journalism at the London College of Fashion.

"It's easy to do and sounds great but we've seen it so many times before," she warns. Similarly, admissions tutors cringe when confronted with yet another tired quote from a fashion icon.

Fashion related courses are notoriously competitive, so avoiding clichés is an important way to make your application stand out, says Andrew Groves, course director for fashion design at the University of Westminster.

"Put yourself in my shoes," says Groves, who reads over 1,000 personal statements each year. "How would you make yours different from all those other applications?"

Although mentioning your favourite designer is a good idea, you should think carefully about who you cite, says Mal Burkinshaw, programme director of fashion at Edinburgh University.

"We always have the same designers quoted. Every now and then someone says they are interested in a more conceptual designer and it makes them stand out. You can tell they are engaging more deeply."

Evidence of engagement with fashion is essential, agree tutors, but make sure you are thinking about it as a serious industry.

"Fashion is the third largest industry in the UK," says Jane Gottelier, programme leader of the fashion department at Falmouth University.

"I steer clear of students who talk mainly about celebrity fashion and TV programmes in their personal statements because it makes me think that they see fashion as something rather fluffy," she says.

As well as explaining why you want to study fashion and listing any relevant work experience, it's also important to show interests outside of fashion, say tutors.

"Some of our fashion courses are really business-orientated," says Liz Barnes, senior lecturer in fashion at Manchester University, "so demonstrating a commercial mind is key."

Outside interests show an engagement with general society that is important for a fashion student, and key to fashion admissions tutors.

It's important to be up to date on current news, to prove an academic interest and to show curiosity about the world and an inquisitive mind. If you have an unusual hobby don't be afraid to mention it as it might help yourself get noticed.

"I've had ice skaters, an Olympic-standard gymnast and stick insect collectors," says Anne Chaisty, principal lecturer in fashion studies at the Arts University Bournemouth.

Fashion may be portrayed as a cut-throat industry, but people who are interested in giving something back interest Chaisty.

"We look for students who want to make a positive difference through what they do as a designer," she says.

Accuracy and a good flow are things all tutors agree on when it comes to a good personal statement, but Barnes says you should also be in tune with the specifics of your course.

"There are lots of courses that are called fashion marketing, for example, but the content of those courses will vary enormously," Barnes explained.

"Understand the course you are applying for and tailor the personal statement to match."

For courses where a portfolio carries a heavier weighting than the personal statement, it is still important to express personality in your written statement.

Tutors say individuality and character are perhaps the most important things to convey.

"Don't contrive something for the sake of it," advises Chaisty, "just be honest, be natural and be yourself."

Just don't quote Coco Chanel.

This article was amended on 19 September to correct an error, changing Willie Walters' job title from course leader to programme director of fashion at Central St Martin's.

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How to Write a Personal Statement for a Masters in Fashion Marketing

Ready to apply for a fashion Masters ?

Once you’ve perfected your CV, it’s time to write your accompanying fashion marketing personal statement.

This must demonstrate your relevant experience and express your passion for the course.

Follow our top tips below to help you create yours and boost your chances of getting accepted onto the course.

What is a personal statement?

According to graduate careers site Prospects,  a personal statement is a piece of writing  that you submit as part of your postgraduate application and is your first real chance to sell yourself to the university and demonstrate that you are a right fit for the course.

The personal statement should act as a supporting document to your CV that primarily highlights your work experience in more detail, alongside why you are interested in the course and what you are planning to do with the Masters.

At the University of Leeds, academics are looking for students to go into detail about why they are applying for their particular university, so it’s worth discussing which modules in the course content you are most excited by (read the module guide thoroughly before starting this) or if there are any  research projects underway  that you are interested in.

Why do I need to write one for a Masters in fashion?

In a highly competitive market, universities are looking for fashion students who can bring a wealth of knowledge and a unique perspective to the course to enhance everyone’s learning experience.

Therefore, the need to provide a personal statement is becoming increasingly common as a mandatory requirement at the application stage of fashion Masters courses. This helps universities ensure that the highest calibre of applicants who are realistically able to succeed at postgraduate level are accepted onto their course.

Personal statements act as a unique opportunity to introduce and sell yourself to course academics and make sure that your application stands out from the rest.

How do I write a personal statement for a Masters in fashion marketing?

Your personal statement will be included in your online application. There is no definitive structure for the personal statement to allow flexibility in how you summarise your motivations but in general it should cover these three areas:

• Your previous background in relation to the qualification
• Why you are choosing the university in particular
• What you are planning on doing with the Masters and how you will use this in the future

If you meet the standard entry requirements, you’ll need to focus your personal statement on why you want to study with the University of Leeds. On the other hand, if you do not meet the standard entry requirements (are a non-standard applicant), change the focus to show you are eligible through cross-transferable skills and demonstrate how you’ll make a difference to the course by outlining your career journey to date and justifying why you are switching to the fashion industry.

What shall I include?

When writing a fashion marketing personal statement, we’d recommend that you include:

• Your reasons for applying for the fashion Masters course.
• Which specific fields within fashion marketing and design management interests you the most.
• Your academic experience to date, including the subject areas and modules that you most enjoy.
• The most significant research project or dissertation you have undertaken, discussing the title, research methods and overall outcomes.
• Any previous experience of engaging in quantitative research alongside the research methods and statistical packages used.
• Your career plans and how the course might help you achieve them.

How long should a fashion marketing personal statement be?

Although there is typically no given word count, at a Masters degree level, your personal statement should be no less than one page in length. The course leader will be checking your writing capabilities, so it needs to be professionally written and thoroughly proofread for spelling and grammar before it is submitted.

Did you enjoy this blog? Here’s some related fashion management content that you may be interested in:

• 5 reasons to study International Fashion Marketing and Design Management
• Careers in fashion management: 5 roles to explore
• Introducing our online fashion marketing masters
• Leeds School of Design: leading the way in fashion research

Want to learn more about our online International Fashion Marketing and Design Management course?

Check out the course content and how to apply.

• Visit the MA course page
• Visit the PGCert course page

Sample Personal Statement Fashion and Textile

by Talha Omer, MBA, M.Eng., Harvard & Cornell Grad

In personal statement samples by field.

The following essay was written by a successful applicant who got accepted to top fashion design and textile programs at some of the top fashion schools. The schools she got admitted to included Parsons, the London school of fashion, and the Royal college of arts. Read this essay example to understand what such top programs are looking for in an applicant.

Sample Personal Statement Design and Textile

Shivers run down my spine as I am transported back to the darkest day of my life. As a toddler, I witnessed something so disquieting that I froze at that moment. I witnessed something so raw that, ever since, my impressionable mind has been in a frenzy – unable to recover from it. Then, I saw my mother trying to set herself on fire.

Standing helplessly in one corner, I was caught in a daze. Seeing your mother trying to give up on life like that is beyond disturbing. No one can ever understand where I come from as they have not walked my path.

However, the same past has transformed me into the strong individual I am today. Since that day, I decided I could not be at the mercy of a ruthless man, for my mother was my father. This epiphany gave me a goal. To become an independent woman and survive without being dependent on anyone.

That night something magical happened. Our guardian angel helped my mother reconsider her weak choice. We escaped the moment and moved back to my maternal grandparent’s house, leaving behind my father. I have never met him since.

Being a single parent, my mother struggled to make a living for her three infant children. She fought with all her might to provide us with every possible comfort. She taught us that, as do winters, springs find their way. Her aspiration has always been to make a better life for us.

Despite all the dark empty holes in her life, she taught me to make drawings and fill them with beautiful colors. And in art, I have found my escape. I draw my mind. The sun comes up every morning. Every day is a new beginning to a life full of different shades of hue. It’s charismatic. If you focus on the bright things, the dark emptiness disappears, the roots start to grow, and little buds of happiness form.

That’s why even in conversations, my mind wanders to what I want to draw next and how to fill it with colors. I am just optimistic that life will lead me to great heights. These are the things I have learned from being raised by a strong mother. A strong mother gives you the confidence to be who you want. You do what you want and aren’t afraid of expressing yourself.

In my case, I draw and construct designs. My mother has moved mountains, and so will I. Being a hardworking lady, my mother wasn’t always by my side. She worked tirelessly, so I used to spend most of my time with my grandfather. He, too, was a man of great wisdom. Unfortunately, by the age of 9, I lost him. I was broken and shattered. That was the moment I froze again. I had spent most of my childhood with him. He always encouraged me to grow and pursue my dreams to every possible limit. My life experiences represent my turmoil, resilience, and strength to conquer. I aspire to change my vision into reality now.

My philosophy behind Fashion and Textile design is more than designing clothes. The design never remains the same; it changes with the environment, just like life changes every minute. Some like to call it a fad. For me, every single design is a story to be found, heard, and felt. I speak through lines, designs, and colors. I channel my art into designs and fashion silhouettes. Fashion is beauty, enthrallment, and secrecy. Fashion is my passion. Hence, my work is a depiction of myself.

I have done my undergrad in Textile and Clothing. The degree comprised fashion illustrations inspired by drapery and designs that evoke emotions. The way it induces diverse sentiments is beautiful. I want to communicate different emotions to people and untangle the anonymity of how clothing can modify the environment.

My true passion for fashion flourished while doing my thesis in the final year of my undergrad. I developed color-therapeutic Adaptive Clothing for children suffering from cerebral palsy because I feel that color, design, and lines have the power to heal.

Currently, I’m working as an assistant fashion designer at Zara. At work, one of my responsibilities is to visualize ideas and transform them into tangible women’s fashion apparel. In addition, I develop fashion silhouettes for different fabrications and technical specifications of fashion cutlines using photoshop. Teamwork has helped me elicit sources of inspiration for seasonal range collections. This experience has made me confident and helped me contribute to a world where colors and designs speak of people’s minds. It’s an inspiring experience to know that a part of me lives in their stories.

This might be a chance for me to identify my local culture on an international platform. This will bring uniqueness and diversity to the entrepreneurial world of my country, where chauvinists oppress women. Being a strong woman, my mother has been an asset to me; it’s time for me to become an asset to other women.

I seek a long-term career where I can articulate my artistic talent and passion for fashion and open my mind by exploring the skills I could never do in any other field. My experience was unforgettable, and that surely made me what I’m today. I have armored myself in it. If I get this chance, I can gain a career that I’ll love for the rest of my life without regret.

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Fashion Retail Management Personal Statement Examples

• 1 Personal Statement Example Links
• 2 Career Opportunities
• 3 UK Admission Requirements
• 4 UK Earnings Potential For Fashion Retail Managers
• 5 Similar Courses in UK
• 6 UK Curriculum
• 7 Alumni Network

Personal Statement Example Links

• Personal Statement Example 1
• Personal Statement Example 2
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• Personal Statement Example 5

Ever wondered about the strategies that drive successful fashion brands and retail businesses? Intrigued by the idea of combining your love for fashion with business acumen?

If so, a degree in Fashion Retail Management could be your ideal pathway. This vibrant field of study equips you with the tools to understand the ever-changing fashion market, from buying and merchandising to marketing and brand management.

Fashion Retail Management is an exciting and relevant university course for students interested in pursuing a career in the fashion industry. This course provides an in-depth look at the business side of fashion, from the design process to the retail environment. It covers topics such as merchandising, marketing, product development, and customer service. Students will gain an understanding of the business side of fashion, as well as the creative side.

They will learn how to develop and manage a successful retail business, from selecting the right product mix to understanding customer needs and preferences. In addition, students will gain an understanding of the latest trends and technologies in the fashion industry.

This course is an excellent choice for students who want to gain a comprehensive understanding of the fashion industry. It provides a well-rounded education in the business side of fashion, as well as the creative side. It also offers a great opportunity to gain valuable experience in the fashion retail industry. With this knowledge, students can pursue a career in the fashion industry, either as a fashion designer, retailer, or entrepreneur.

Overall, Fashion Retail Management is a great choice for students interested in pursuing a career in the fashion industry. It provides a comprehensive education in the business side of fashion, as well as the creative side. It also offers students the opportunity to gain valuable experience in the fashion retail industry. With this knowledge, students can pursue a successful career in the fashion industry.

👍 When writing a personal statement : Highlight your passion for the course, demonstrating your understanding of it. Use relevant personal experiences, coursework, or work history to showcase how these have fostered your interest and readiness for the course.

Career Opportunities

Someone with a degree in fashion retail management can pursue a variety of different careers and professions in the fashion industry.

1. Retail Buyer: A retail buyer is responsible for selecting and purchasing merchandise for a retail store. They must have a keen eye for fashion trends and an understanding of the target customer.

2. Visual Merchandiser: Visual merchandisers are responsible for creating attractive displays and window displays that will draw customers into the store. They must have an eye for design and be able to create visually appealing displays.

3. Fashion Designer: Fashion designers create clothing and accessories for a variety of different markets. They must have an eye for fashion trends and be able to create stylish and fashionable pieces.

4. Fashion Stylist: Fashion stylists are responsible for creating looks for models, celebrities, and other public figures. They must have an eye for fashion trends and be able to create stylish and fashionable looks.

5. Fashion Publicist: Fashion publicists are responsible for promoting fashion brands and designers. They must have a good understanding of the fashion industry and be able to create innovative and effective campaigns.

6. Fashion Photographer: Fashion photographers are responsible for capturing fashion images for magazines, websites, and other publications. They must have an eye for detail and be able to create visually stunning images.

7. Fashion Market Researcher: Fashion market researchers are responsible for gathering and analyzing data related to the fashion industry.

UK Admission Requirements

The UK Admission Requirements for the University Course Fashion Retail Management are as follows:

In order to be accepted into this course, applicants must have achieved a minimum of a 2:2 honors degree in a related subject such as fashion, retail, business, or marketing. In addition, applicants must also have a minimum of two years of relevant professional experience in the fashion retail industry.

This entry criteria is comparable to other courses in the same field, as most courses require a minimum of a 2:2 honors degree in a related subject and some professional experience. However, the Fashion Retail Management course is unique in that it requires two years of professional experience in the fashion retail industry, which is more than many other courses in the same field.

UK Earnings Potential For Fashion Retail Managers

The average earnings for someone with a degree in Fashion Retail Management will vary depending on the individual’s experience and the type of job they are pursuing. Generally, entry-level positions in the fashion retail industry can range from £18,000 to £25,000 per year, while more experienced professionals may earn up to £45,000.

In terms of trends in the job market, the fashion retail industry is expected to grow significantly over the next few years. This is due to the increasing demand for more specialized roles, such as e-commerce and digital marketing, as well as the growing popularity of online shopping. As a result, salaries for those in the fashion retail industry are likely to increase, with more experienced professionals commanding higher wages.

Similar Courses in UK

Other university courses related to Fashion Retail Management include:

1. Fashion Buying and Merchandising: This course focuses on the buying and merchandising aspects of the fashion industry, and provides students with an understanding of the processes involved in selecting and purchasing fashion products for retail. It also covers topics such as trend forecasting, product development, and market analysis.

2. Fashion Design: This course focuses on the design aspects of the fashion industry, and provides students with an understanding of the principles and techniques of fashion design. It covers topics such as fabric selection, pattern making, garment construction, and styling.

3. Fashion Marketing: This course focuses on the marketing aspects of the fashion industry, and provides students with an understanding of the strategies and tactics used to promote fashion products. It covers topics such as market research, advertising, public relations, and digital marketing.

The key differences between these courses and Fashion Retail Management are that Fashion Retail Management focuses on the management aspects of the fashion industry, such as store operations, customer service, inventory control, and financial management. It also covers topics such as retail strategy and retail analytics. The other courses, on the other hand, focus on the buying, design, and marketing aspects of the fashion industry.

UK Curriculum

The key topics and modules covered in the Fashion Retail Management course include:

• Introduction to the Fashion Retail Industry: This module covers the fundamentals of the fashion retail industry, including the history of fashion retail, the global fashion industry, the structure of the fashion retail industry, and the different types of fashion retailers.
• Merchandising and Buying: This module focuses on the principles and practices of merchandising and buying, including the role of the buyer, the importance of forecasting trends, and the development of a product range.
• Visual Merchandising: This module covers the principles of visual merchandising, including the use of lighting, colour, and design to create an appealing shopping environment.
• Store Management: This module covers the principles of store management, including customer service, store operations, and financial management.
• Digital Marketing and E-Commerce: This module covers the principles of digital marketing and e-commerce, including the use of social media, website design, and search engine optimisation.
• Retail Strategy and Planning: This module covers the principles of retail strategy and planning, including the development of a business plan and the implementation of a retail strategy.

In addition to the academic modules, the course also includes hands-on experience and practical work. This includes visits to fashion retailers and industry events, as well as the opportunity to develop a portfolio of fashion retail projects.

Alumni Network

One notable alumni from the course Fashion Retail Management is Sarah Willersdorf, who is the Global Head of Luxury and Chief Strategy Officer at Boston Consulting Group. She is a leading expert in the luxury and fashion retail industry, having worked with some of the world’s most iconic fashion brands. She is an advocate for the industry, and has been a keynote speaker at many events, including the Luxury Goods Summit and the Luxury Retail Summit. She is also a mentor to many young fashion professionals, and is a frequent contributor to industry publications.

The university offers a variety of networking opportunities for alumni, including the Fashion Retail Management Alumni Network. This network provides a platform for alumni to connect with one another and to participate in events, such as the annual Fashion Retail Management Alumni Reunion held each year in London. The network also offers mentorship opportunities, career advice, and exclusive job postings.

Additionally, alumni can stay connected through the university’s online alumni portal, which provides access to a variety of resources, including news and updates about the course, alumni events, and job postings.

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• Personal Statements
• Fashion Personal Statement

Fashion Personal Statement Example

Sample statement.

For me, fashion enables you to define yourself without even having to open your mouth. Your own unique style can tell a complete stranger everything they need to know about you and your personality, and the even bigger benefit is that you can change your style to suit your mood or the occasion.

I feel that clothing allows you to change the way you are perceived by society more easily than anything else you could change about yourself. By being a true style chameleon you can be anything you want to be. Designers that really encompass this feeling for me are Vivienne Westwood, Stella McCartney, and in recent years, Victoria Beckham.

At school I excelled in Textiles and completed a complicated formal dress, involving an inner corset, for my final year project. This course allowed me to develop the practical skills needed to truly understand the fashion industry and my independent research gave me an insight in to textile manufacturing and development.

To help develop my own personal sense of style I worked part-time in High Street fashion store River Island during my time at college. Whilst there I learnt a lot about how to combine individual items to create whole outfits, as well as the business side of fashion such as staff management, deliveries, and visual merchandising.

Outside of my education I enjoy travelling as I feel this helps to inspire my future fashion choices and shows me how different cultures and climates have affected the way people dress. For me, part of the fun of travelling is bringing back clothing or accessories to remind you of your holiday at home.

I also enjoy being involved in social media, and run several of my own ‘blogs’. I hope that in the future my writing experience will enable me to gain work experience in a fashion journalism or editorial role.

I hope that my time at university will allow me to learn more about the manufacturing and designing side of the fashion industry so that I can begin to develop my own range of home ware textiles. 

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• Fashion Personal Statement Example

If you’re considering applying to university to study Fashion, this Fashion personal statement example can provide helpful inspiration for your UCAS application.

Fashion Personal Statement

I have always been fascinated by the way fashion can serve as a medium of artistic expression and personal identity. From the bold and pioneering designs of Coco Chanel and Diane von Furstenburg to the contemporary creations of today’s leading designers, fashion has the unique ability to reflect and shape the cultural landscape. In addition to its aesthetic value, I also appreciate the practical aspects of the fashion industry, such as the need for efficient management and marketing to bring a designer’s vision to fruition.

My interest in fashion has been nurtured by my experiences and studies. As a summer intern at Xun Image Management in Hangzhou, China, I had the opportunity to work closely with the head of the company and learn about the role of the professional image consultant. I assisted with projects related to fashion styling, the psychology of colour, and client management. In addition, I have completed a number of courses at the London College of Fashion, including the “Essential Guide to Fashion Business” and the “Fashion Marketing Intensive”. These courses have provided me with a comprehensive understanding of the fashion industry, from its history and key players to the practicalities of retailing, buying, and manufacturing. My studies in art history and photography, as well as my interest in reading fashion magazines and books, have also contributed to my creative development and knowledge of the industry.

My ambition is to use my passion for fashion and my understanding of the industry to make a meaningful contribution. I hope to begin my career as a fashion editor, where I can gain valuable experience and insight into current trends and developments. In the long term, I aspire to run my own personal image consultancy in China, offering my clients the best possible service, including full-image makeovers, style consultations, and advice on colour analysis, makeup, and etiquette. I believe that the LCF course, with its focus on IT, communications, and cultural studies within the context of fashion, would provide me with the ideal foundation for achieving my goals. I am academically capable, enthusiastic, and full of creative ideas, and I am confident in my ability to succeed in the fashion industry. I hope you will consider my application.

My goal is to work as a fashion editor to gain experience and knowledge and eventually establish my own personal image consultancy in China. I am confident in my abilities and eager to pursue a career in fashion.

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Effective Guide: Fashion Design Personal Statement Example

Table of Contents

Fashion design is a fascinating and ever-changing field. If you’re interested in pursuing a career in fashion design, it’s essential to create a personal statement that showcases your skills and interests.

In this article, we’ll provide a fashion design personal statement example and share tips on writing your own personal statement. So whether you’re still brainstorming ideas or putting the finishing touches on your personal statement, read on for inspiration!

What Is a Fashion Design Personal Statement?

A fashion design personal statement is a written document that outlines your goals and motivations for pursuing a career in fashion design. It explains why you are the best candidate for a coveted spot in a fashion design program. In addition, it also highlights your experience or qualifications related to the field. A well-written personal statement can be an effective way to demonstrate your passion for fashion.

Why Write a Personal Statement for Fashion Design?

A personal statement for fashion design is a great way to highlight your skills, experiences, and motivations behind pursuing this field . It can be a helpful tool when applying for colleges or scholarships. It allows admissions officers or selection committees to get to know you better as an individual.

When writing your statement, stay focused on what makes you passionate about fashion design. Avoid simply regurgitating information that can easily be found elsewhere in your application package.

Instead, take the time to reflect on what has drawn you toward this creative industry. Share stories of how your interest in fashion has developed over time. Showing off your unique perspective will help differentiate you from other applicants while demonstrating that you’re serious about pursuing a career in fashion.

Tips for Writing a Fashion Design Personal Statement

When it comes to writing a personal statement for a fashion design program, there are certain things you want to keep in mind. Here are five tips that will help your statement stand out:

• Be specific about your design experience and interests. What sparked your interest in fashion? Why do you want to study fashion design specifically? Make sure to highlight any relevant coursework or projects you’ve undertaken.
• Show off your personality! A strong personal statement should give the reader a sense of who you are as an artist. Share some of your creative inspirations and how they inform your work.
• Keep it concise and well-written. Avoid extraneous detail and highlight what makes you unique as a designer. The admission committee is likely going to read dozens (if not more) of statements, so make sure yours is sharp and easy to follow.
• Get feedback from others before submitting the final version. It can be helpful to get feedback from classmates, teachers, or anyone else with editorial expertise. This will help ensure that your statement represents yourself in the best possible light!

What to Avoid Writing in the Personal Statement?

When writing a personal statement, be sure to avoid the following:

• Generic statements about your love of fashion. Be specific about what intrigues you about the field and why you want to study it.
• Discussing other unrelated experiences or interests. Your focus should be on explaining why you want to pursue fashion design specifically.
• Writing anything that could be perceived as negative or self-deprecating. A positive attitude is vital when selling yourself in any application materials.

Fashion Design Personal Statement Example

A personal statement is your chance to share with the admission committee who you are and why you want to attend the program. It is a chance for you to voice your interests and desire to study in the field of fashion design. Below is a fashion design personal statement example to inspire you to craft one for yourself:

Personal Statement Sample

As an artist, I have always been intrigued by how clothes can dramatically change someone’s appearance and express their personality. For me, fashion design is not just about creating beautiful clothing; it is also a form of storytelling and self-expression.

Ever since I was young, I have loved playing with different textures and fabrics, experimenting with color palettes, and putting together unique outfits. When I discovered fashion design as a career option, I knew it was the perfect fit for me. I believe nothing is more satisfying than taking an idea and turning it into something tangible that people can wear or see on TV.

Fashion Design has allowed me to develop my artistic skills while also giving me a practical understanding of how garments are made and marketed. Over the years, I have participated in many fashion shows as a designer and model manager/coordinator. This experience has taught me valuable lessons about working as part of a team, dealing with last-minute changes, and interpreting feedback from others.

I am confident that my passion for artistry combined with my organizational skills would make me an excellent candidate for any Fashion Design program.

When writing a fashion design personal statement, the most important thing is to be yourself. Don’t try to imitate someone else’s style; instead, let your personality shine through.

Be sure to focus on what makes you unique and why you want to pursue a career in fashion design. Above all, make sure your statement is well-written and error-free. Following the tips in this post will help ensure that your personal statement stands out from the rest.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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Fashion marketing ba personal statement example.

I have always been an ardent reader. From Great Expectations and To Kill A Mockingbird to Stephen King's entire collection. I find a great comfort in reading and consuming information but it wasn't until I found the book ‘The Fashion Strategy’ that I became completely engaged and absorbed by the progression of Fashion through innovative strategies and creative presentation.

After this I read a range of books about marketing and the fashion industry. I was excited and so intrigued that I read online articles and listened to online lectures about social media marketing and fashion related technology. Studying A levels in English, Media and Drama helped me to develop my creativity immensely and I gained a lot of knowledge through A Levels that will help on this course.

In media I created a Print Ad Campaign for a Fashion Magazine. I really enjoyed this project because it gave me a lot of freedom to explore who I am as a creative, familiarise myself with software such as Photoshop and Procreate, understand target markets and recognise the links between Fashion, Media, Marketing and Promotion. Studying Drama not only built my confidence but also my imagination. I studied a practitioner named 'Berkoff' that used over exaggerated movement and defied the norms of theatre.

This inspired me as the costume designer for my final piece to look at pushing boundaries with fashion. I take inspiration from places I’ve travelled and used Balinese culture with the design as the practitioners style is alike to Balinese dancing. I enjoyed creating disproportionate and distorted clothing that defied fashion norms and is cohesive with the practitioners style. This experience shaped my love for alternative and avant grade fashion.

At present I am studying Accounting and Finance at Foundation Level. Although this subject is not directly valuable for studying Fashion Marketing, I believe I have gained enough knowledge on this course of marketing, math and business to be more than capable of meeting the demands and standards set for the business and theory side of this course.

In a recent project I pitched a business plan to my tutors. After taking on the roles of finance and marketing I gained confidence in calculating the profit margin, pricing based off resources, research, rent, employees as well as consumer behaviour. Although I was surprised at how I had developed great commercial awareness through former work. Prior to moving to London I worked at 'Next'. I adored working with fashion and helping customers to come out of their comfort zone and try something new.

I mostly enjoyed visual merchandising, when there was not a set display I would find myself changing displays and watching customers to see which one they find most appealing. Before this I worked in hospitality as a host. Working in both of these environments taught me how to thrive under pressure as well as develop punctuality and independence skills. I am confident that these skills will be massively beneficial to me in the fashion business industry.

I regularly jog and attend a yoga class which helps me to maintain a good level of fitness as well as keep me mentally well. Competing in athletics has given me more compassion and enthusiasm for everything I do and I am always striving to achieve the best results possible. I have an Instagram account that consists of personal photographs, illustrations, London fashion and the use of different visuals.

I am thrilled by the vast amount of opportunities through social media; being able to blog, create mood boards and show off work at the cost of nothing but your time is really important to me. I am a highly motivated, confident and innovative individual who is committed to reaching my full potential. With excellent organisation skills and a creative mind, I am regularly used to exceeding performance expectations. I desire to become a successful Fashion Marketing graduate at your university.

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Author's Comments

I feel as if I showed a strong balance of being both academic and innovative . I don’t love the statement but I don’t hate it ? Any opinions?

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