fitness centre business plan pdf

Gym Business Plan Template

Written by Dave Lavinsky

Gym Business Plan & Example

You’ve come to the right place to create a gym business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their gyms.

Gym Business Plan Example

Use the example below as a template to write a gym business plan.

Executive Summary

Business overview.

Steven’s Gym is a startup locally owned gym located in El Paso, Texas. Steven’s Gym will include various exercise equipment, strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer HIIT group classes, spin classes, strength training instruction, and personal training.

Located in an up and coming, newly developed, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced personal trainers, friendly staff, and frequently cleaned equipment and restrooms.

The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Service Offering

The following are the services that Steven’s Gym will provide:

• Strength training equipment
• Cardio equipment
• Free weights/dumbbells
• Aerobic equipment
• HIIT group classes
• Strength training instruction

Customer Focus

Steven’s Gym will target all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Management Team

Steven will manage the day-to-day tasks of running the gym. Steven will hire a gym manager to manage membership and three trainers. Steven will outsource a local CPA to handle payroll, accounting, and tax payments. He will also outsource a local advertising company to develop the gym’s logo, branding, photography, social media accounts, website, and billboard design.

Success Factors

Steven’s Gym will be able to achieve success by offering the following competitive advantages:

• Large, clean, and spacious fitness center that has all the necessary equipment for their fitness routine.
• Knowledgeable and friendly staff of trainers.
• Best value for membership pricing. The membership pricing options are affordable and offer military, teacher, and healthcare employee discounts.
• Convenient hours of operation.

Financial Plan Highlights

Steven’s Gym is seeking $300,000 in debt financing to begin operations of the business. The funding will be dedicated towards securing the warehouse space, gym build-out, and purchase of the equipment. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and working capital. The breakout of the funding is below:

• Securing warehouse space, gym build-out, and design: $25,000 to $125,000
• Gym equipment purchase: $50,000 to $100,000
• Three months of overhead expenses (payroll, rent, utilities): $15,000 to $55,000
• Marketing & advertising: $15,000
• Working capital: $10,000

Company Overview

Who is steven’s gym.

Steven’s Gym is a new, locally owned gym located in El Paso, Texas. Steven’s Gym will include strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer fitness classes, strength training instruction, and personal training. Located in an up and coming, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced trainers, friendly staff, and frequently cleaned equipment and restrooms. The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Steven’s Gym History

Steven’s Gym is owned by Steven Malone, a retired Army Master Sergeant who is also a seasoned powerlifter. Steven was stationed at El Paso’s Fort Bliss for many years before eventually retiring and deciding to stay in El Paso and embark on his dream of eventually owning his own gym. As a frequent gym goer, Steven recognized that El Paso lacks high quality independent gyms. The nicest and most equipped gyms in El Paso are large franchises that have too many rules and regulations. Steven envisioned a gym that was welcoming to all types of people that is encouraging, clean, and adequately equipped for those who are focused on sustaining an active, healthy lifestyle.

Since incorporation, Steven’s Gym has achieved the following milestones:

• Found a 10,000 square foot warehouse space for lease in El Paso, Texas that can easily be converted to a gym.
• Registered Steven’s Gym, LLC to do business in the State of Texas.
• Began the branding image, logo, website, and social media accounts for the gym.
• Began researching and pricing out equipment.

Steven’s Gym Services

The following will be the services Steven’s Gym will provide:

Industry Analysis

The Gym industry is expected to grow to an annual revenue of $38 billion in the next five years. This growth is likely a result of increased per capita disposable income, in addition to growing health-consciousness. As consumers’ disposable income levels rise, individuals are usually more willing to purchase gym memberships. Additionally, time spent on leisure and sports is expected to increase over the next five years, effectively increasing the potential pool of consumers.

During this period, demographic changes are expected to drive revenue growth for operators. In particular, as healthcare costs continue to escalate, health insurance providers may implement incentives to promote preventive health practices, including the use of fitness centers among individuals within their provider network. Additionally, initiatives that promote the health benefits of exercise will likely increase over the next five years, stimulating industry revenue.  

Customer Analysis

Demographic profile of target market.

Steven’s Gym’s target audience will include all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Customer Segmentation

Steven’s Gym will primarily target the following customer profiles:

• High school and college students
• Locally-based Military
• Athletes who frequently train for fitness competitions

Competitive Analysis

Direct and indirect competitors.

Steven’s Gym will face competition from other companies with similar business profiles. A description of each competitor company is below. Gold’s Gym Gold’s Gym is a large franchise-owned gym with two locations in El Paso. Gold’s Gym gives access to everything one needs to transform their life: state-of-the-art amenities, a variety of fitness classes tailored towards someone’s fitness needs, and the world’s best trainers. There are weekly fitness classes for group workouts ranging from martial arts-inspired cardio classes to foundational yoga sessions. There are also certified trainers if someone is new to exercise or just looking for more guidance and coaching. Gold’s Gym’s amenities include cardio equipment, group exercise, personal training, a pro shop, sauna/steam rooms, group cycle, free weights, functional training, kids club, locker rooms, and wifi.

Planet Fitness Planet Fitness is for people from all walks of life, whether they’re a first-time gym user or a veteran member, they are there to provide a workout environment in which anyone and everyone can be comfortable. All Planet Fitness members enjoy unlimited access to their home club and the support of their friendly, knowledgeable staff anytime they need it. PF Black Club members receive additional benefits, including the ability to bring a guest for free and access to any of their 2,000+ PF locations. Also, the PF member can take advantage of their free fitness training or find motivation by reading real member experiences on Planet of Triumphs. The goal of Planet Fitness is to provide a clean, safe, welcoming environment for anyone who walks through the door, and all the equipment, amenities, and support they need once they arrive.

Anytime Fitness Anytime Fitness is a welcoming gym that exists to help someone get to a healthier place – by giving the right support at the right times, in the ways the member wants. Every member receives a free, personalized Get Started Plan when they join. Their friendly, professional staff is trained to help someone along their fitness journey, no matter how much support they need. Aside from a large selection of strength and cardio equipment, Anytime Fitness offers the following services – 24-hour access, 24-hour security, convenient parking, anywhere gym access, private restrooms, private showers, health plan discounts, wellness programs, cardio TVs, and HDTVs.

Competitive Advantage

Steven’s Gym will be able to offer the following advantages over their competition:

• Large, clean, and spacious facility that has all the necessary equipment for their fitness routine.

Marketing Plan

Brand & value proposition.

Steven’s Gym will offer the unique value proposition to its clientele:

• Large, clean, spacious, and well-equipped facility.
• Dedicated team of trainers.
• Affordable membership pricing plans.

Promotions Strategy

The promotions strategy for Steven’s Gym is as follows: Social Media Marketing Strategy Steven’s Gym will invest in advertising the gym on social media platforms Facebook and Instagram. By using targeted social media marketing, Steven’s Gym will be able to reach the appropriate target audience of El Paso. Before opening, Steven will hire an advertising agency to develop the branding and photography needed to create captivating social media posts.

Billboards Steven will invest in two billboards strategically located at busy intersections that receive thousands of traffic daily. The advertising agency will develop the print for the billboard design. Website/SEO Marketing Strategy Steven’s Gym will invest in a strong SEO presence so that when someone enters “El Paso gym” or “local gym near me” in their Google or Bing search bar, Steven’s Gym is at the top of the list. Their website will list all of Steven’s Gym’s services, location, pricing, and contact information. Word of Mouth Word quickly spreads around town and once a few people experience the clean, affordable, and professional staff at Steven’s Gym, more and more people will come in to see for themselves and sign up for a membership plan.

The pricing of Steven’s Gym will be moderate and on par with competitors so customers feel they receive value when purchasing their services.  

Operations Plan

The following will be the operations plan for Steven’s Gym.

Operation Functions:

• Steven Malone will be the sole gym owner and operator of Steven’s Gym. He will oversee the staff, maintain that the cleaning schedules are being enforced, and ensure that all equipment is working per standard and safely. He will also manage all ordering of new and replacement equipment, schedule the group HIIT classes, and daily management tasks.
• Steven will hire a gym manager to be in charge of members and member management.
• A team of three trainers will run all of the fitness classes. As the membership grows and clients require more attention, more trainers and fitness classes will be added.
• A local CPA will manage all high level accounting functions, such as payroll and tax payments.
• Steven will also hire an advertising agency to develop the gym’s branding, photography, website, social media accounts, and billboard design.

Milestones:

Steven’s Gym will have the following milestones completed in the next six months. 8/1/202X – Finalize contract to lease warehouse space. 8/15/202X – Begin build-out and design converting warehouse space into a functional gym. 9/1/202X – Hire advertising company to begin developing gym’s branding, logo, social media accounts, website, and billboard design. 9/15/202X – Order all equipment. 10/5/202X – Hire gym manager and team of personal trainers. 10/15/202X – Train staff on proper policies and procedures. 11/1/202X – Grand Opening of Steven’s Gym.  

Steven’s Gym will be solely owned by Steven Malone. Steven is a retired Army Master Sergeant who has been stationed off and on at El Paso’s Fort Bliss for the past twelve years. Upon retirement, Steven decided to make El Paso his permanent home and embark on his dream of owning his own gym. Steven recognizes the lack of quality, independent gyms in El Paso and wants to open a gym that fits his idea of what a high-quality gym should be.

As a former powerlifter and personal trainer while serving in the military, Steven is aware of the proper equipment and facilities a gym should have. Steven envisions his gym to be friendly, clean, well-equipped, and affordable for the average person so that people from all walks of life will feel comfortable going to the gym and achieving their fitness goals. Steven will dedicate his life and focus on ensuring that his gym is always clean, staffed with the best trainers, and members are happy with what the gym has to offer.  

Financial Plan

Key revenue & costs.

The revenue drivers for Steven’s Gym are the membership fees it will charge each person that signs up to become a member. Each member will be placed on a membership plan where they can either pay month to month, enroll in either a 6 or 12 month contract, or pay for the entire year upfront.

The cost drivers will be the payroll for the staff, rent, utilities, cleaning supplies and equipment, and gym equipment purchase and maintenance. Other cost drivers will be the targeted marketing costs on social media and monthly fees for the CPA and advertising company.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Initial Number of New Clients per Month: 60
• Average Monthly Membership Fee: $150
• Gym Lease per Year: $100,000

Financial Projections

Income Statement

Balance Sheet

Cash Flow Statement

Gym Business Plan FAQs

What is a gym business plan.

A gym business plan is a plan to start and/or grow your gym. Among other things, it outlines your business concept, identifies your target customers, presents your marketing strategies and details your financial projections.

You can  easily complete your gym business plan using our gym business plan template here .

What Are the Main Types of Gyms?

There are many types of gyms or fitness centers. There are large, franchise gyms that have multiple locations across the country. There are also large single facility gyms. Finally, there are smaller gyms that tend to focus on a particular fitness segment, such as strength training, CrossFit, or group HIIT training.

What Are the Main Sources of Revenue and Expenses for a Gym Business?

The primary source of revenue for a gym or fitness center are membership fees. Typically, members pay month-to-month, or fulfill a year-long contract.

The key expenses for a gym or fitness center are the costs associated with payroll, purchase and maintenance of equipment, cleaning supplies, marketing costs, and working capital. Other expenses will be rent, utilities, taxes, accounts payable, and other licensing fees (if necessary).

How Do You Get Funding for Your Gym?

Gym businesses are most likely to secure funding from banks. Typically you will find a local bank and present your gym business plan to them. Family and/or friends could also be potential investors and other types of capital-raising such as crowdfunding are other common funding sources.

A well-crafted gym business plan, complete with a solid financial plan is essential for attracting any type of potential investor. This is true for a new gym business or established businesses looking to grow.

What are the Steps To Start a Gym Business?

Starting a gym or fitness center can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Write A Gym Business Plan - The first step in starting a business is to create a solid gym business plan that outlines all aspects of the venture. This should include market research on the fitness industry and potential target market size, information on the services and/or products you will offer, marketing strategy, mission statement, business model and pricing strategy and a detailed financial plan.  Our business plan template is the perfect guide to show you how to start a gym business plan.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your fitness   business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your gym business is in compliance with local laws.

3. Register Your Gym Business - Once you have chosen a legal structure, the next step is to register your gym business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your gym business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Gym Equipment & Supplies - In order to start your gym business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your gym or fitness   business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising to reach your target audience.

Learn more about how to start a successful gym or fitness business:

• How to Start a Gym Business

Where Can I Get a Gym Business Plan PDF?

You can download our free gym business plan template PDF here. This is a sample gym business plan template you can use in PDF format.

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Fitness Center Business Plan Sample

Published May.11, 2016

Updated Apr.23, 2024

By: Jakub Babkins

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Table of Content

Do you want to start a Fitness Center business plan?  

Fitness has gained paramount importance in the last decade or so. More and more people have started focusing on both their mental and physical health. Some people have even started centers for people to come together and attain common goals. These are fitness centers, meditation and yoga retreats, and much more. 

The benefit of starting a business like this is that you can slowly increase its scope. And you don’t even need to have any specialized information for this. You can just get started by learning how to write a business plan for a fitness center. 

If you are thinking of starting a business in this domain, you can take help from this business plan for a fitness center. This plan is written for Goals Inc. 

The business plan that we are presenting below is for starting a business in the fitness domain. But you can also use it to develop a business plan for buying a franchise as business plans help you understand the necessary characteristics of every successful business.

Executive Summary

2.1 about the business.

The fitness business started by Paul Anne will be called Goals Inc. The main aim of the business will be to establish itself as a pioneer in sustainable healthy practices that improve day to day life of people. Another secondary aim of the business will be to introduce its branches across the US for a better and wider reach.

2.2 Management of Fitness Center

To ensure that your business is well managed and moving towards success, you need to do due diligence on your part. The best way to ensure good management is to make a plan and stick to it. Make a plan for everything in your business, even a fitness equipment business plan. In that way, you will remain informed of all the important scenarios and how to handle them adequately. 

To help you out, we are providing all the details of a fitness center in this fitness center business plan template free.

2.3 Customers of Cleaning Services Company

Though Goals Inc will welcome people from all backgrounds, the focus groups of customers will include:

• Students/ Young Adults
• Working People
• Differently-abled People

2.4 Our Competitors

Knowing your competitors is as important as knowing your customers. The competitors of Goals Inc will include other gyms and fitness centers in the area. 

To gain an insight into how they are conducting the business, you should read more than one  business plan for fitness centers.                                                                                                                                                                                                                                                                                                                                                                                                                                 

2.5 Business Target

The target of our fitness center is to help people develop a healthy mentality and practices regarding their health. We also aim to expand our business across different states of the US. 

The financial targets that Goals Inc wants to achieve in the next three years are demonstrated below in this sample business plan for fitness center:

Company Summary

3.1 company owner.

Paul Anne will be the owner and operator of Goals Inc. Paul has been an avid supporter of healthy lifestyles all his life. Therefore, after completing his MBA, he decided to join his passion and degree to start Goals Inc.

3.2 Why is Goals Inc being started?

Looking into his competitors’ working models, Paul realized that more focus was laid on achieving monetary goals than on providing good customer service.

To change this trend, Paul decided to launch his fitness center and show the world that profits can still be earned while providing impeccable customer service.

3.3 How the Fitness Center will be started

Step1: Research Everything

The key to developing a sample business plan for a fitness center is thorough research. You need to research and take down everything in your fitness center business plan including the info regarding your customers, market, competitors, and services. This will eventually help you develop a fitness studio business plan template that will persuade your investors.

Step2: Choose a Name and Register Your Business

Once you know the kind of business you want to start, you need to decide on a name. Opening a fitness center business plan comprises all the details that you will later use to register your business. 

Step3: Pick a Business Location 

You can start a business anywhere, but each location has its pros and cons. It is up to you to select the most beneficial location. As per this fitness center business plan example, Paul decided to open his fitness center in Phoenix, Arizona. 

Step4: Establish a Web Presence

Online presence is necessary for every business nowadays. It is a part of every good business plan even if it is written for pure physical services such as a business plan for an indoor sports complex . Therefore, Paul intends to establish social media profiles and a website for his business.

Step5: Market your Business 

The final step in developing a business plan and starting your business is to develop a marketing plan. You need a marketing plan for every business to advertise the business to your customers. In this blog, we will give a detailed fitness and yoga marketing plan in the later sections.

Services  

Writing a business plan for a fitness center involves a lot of research and collection of information. As you develop a small fitness center business plan, you will need to hone all the details about the services you want to provide as well.

If you are looking for an accurate starting a fitness center business plan, you can take a look at this document. In this business plan template fitness center, we will guide you about all the details that can be beneficial to you.

As Paul decided to offer a variety of services when starting a fitness center business, you can take help from here and mold it according to your own needs. The services offered by Goals Inc will include:

• Gym Facilities

The main service that will be included in this business center fitness plan sample will be related to the gym. Goals Inc will provide all the necessary equipment needed for exercise and workouts. This will include:

• Exercise Bikes
• Ellipticals
• Weight Sets
• Crunch Benches, and more.
• Yoga Classes

Keeping in view our focus on mental health and wellness, we will offer guided yoga classes to our customers. This service can be utilized by people of different ages and expertise levels as there will be a variety of options. These classes will aim to keep people safe from injuries and mentally well.  

• Guided Meditations

We will also be providing guided meditation sessions so that along with their physical health, our customers also have a chance of taking care of their minds. 

• Cycling and Outdoor Activities

Goals Inc will also provide several options for outdoor activities for people who don’t like working out indoors. We will offer activities like group biking, trainer-led exercise sessions and running, etc. 

Marketing Analysis of Fitness Center 

Another important part of business plan of fitness center is the market information. If you look at different fitness club business plan examples, you will see that they all include details about their target market groups and competitors. Including this information in plans like small gym business plan helps the owners understand the strong and weak points of their company.

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If you want to develop a fitness studio business plan, you will need to do a thorough analysis of your target market. In this way, you can add details about your market in your fitness business proposal.

If you don’t know how to develop a fitness center business proposal you can take help from this document here. For a greater analysis, you should read some other fitness center business plans before delineating one for your startup.

5.1 Market Trends

According to PolicyAdvice, the global fitness industry has a market of $87 Billion. And the U.S. is one of the countries with the highest number of fitness clubs. However, there is still a huge demand for fitness centers that can provide unique and flexible options to their customers. 

5.2 Marketing Segmentation

Goals Inc will have customers from the following groups:

Business plan for investors

5.2.1 parents.

Our primary focus will be on the families living in the residential areas around us. The adults in these households usually need flexible options to exercise. We will target such customers to help them attain a balanced life with reduced stress. 

5.2.2 Students/ Young Adults

The secondary focus of our fitness center business model will be on the students and working young adults in the area who need to de-stress after a hard day.

5.2.3 Working People

We will also offer specialized programs and activities that can fit the lifestyle of working people. 

5.2.4 Differently Abled People

Lastly, we will offer services and activities for differently-abled people who perhaps cannot utilize the usual exercise plans. Our trainers will help them at every step to ensure that they meet their fitness goals.

5.3 Business Target

• To develop a fitness industry business plan that will revolutionize the way people think about health and wellness. 
• To become a reliable source of fitness help to the community.
• To earn profits up to $25k/month by the end of the second year.

5.4 Product Pricing

Our prices will be outlined differently as compared to other sample business plans for fitness centers. We will offer different plans for different groups of our customers so that they have a good and affordable fitness option available to them.

Marketing Strategy  

Whether you are developing a bouldering gym business plan or a free fitness center business plan, you will need to highlight several advantages of your business relative to your competitors in the market. 

You can follow this fitness center business plan template where we will highlight the competitive advantages of Goals Inc. We will also describe the strategies for marketing this type of startup in this business plan for fitness. You can take an idea from this fitness center business plan pdf to develop good marketing strategies for your business. 

6.1 Competitive Analysis

• We will offer services that prefer people over money. We will provide customized options for our clients so that they can achieve the right balance of work and relaxation in their life. 
• We will offer activities that don’t only make our customers well physically but also mentally.
• Our customers will be able to choose from a variety of options and plans available.

6.2 Sales Strategy

• We will offer free trial classes whenever our customers are not sure about the kind of activities that will be best for them.
• We will offer discounts to our long-term customers. 
• We will offer free weekly guided meditation sessions that our customers can attend to unwind after a busy week.

6.3 Sales Monthly

6.4 sales yearly, 6.5 sales forecast, personnel plan.

Starting your own fitness center can seem daunting but if you plan everything, you will be equipped to deal with a lot of situations. One of the things you can plan for the smooth running of your business is to figure out the employees that you will need to run the business. To help you in making a list for your company, we are presenting one in this fitness center business plan sample.

7.1 Company Staff

According to the business plan for fitness center pdf, Goals Inc will need the following employees:

• 6 Certified Trainers
• 1 Technician to Upkeep Machinery
• 1 Receptionist
• 2 Customer Support Person

7.2 Average Salary of Employees

Financial plan.

A business plan for a fitness studio requires financial planning on your part as well. You have to balance the start up cost for a fitness center with the revenue that will be earned. Every business needs to balance these costs. For example, the cost to open a trampoline park business will be balanced by the revenue earned from its services. 

You can study different financial plans like a financial plan in the martial arts school business plan to have an understanding of the financial information you will need before you start a business.

In this business plan template for fitness center, we will be providing details about the financial viability of Goals Inc. 

8.1 Important Assumptions

8.2 break-even analysis, 8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet, 8.6 business ratios.

• How do I write a business plan for a fitness center?

You can write a business plan for a fitness center by following this business plan fitness center pdf. 

• Is a fitness center a good business?

Opening a fitness studio can be a great idea if you follow all the steps to make it successful.

• How much does it cost to open a fitness studio?

Opening a fitness center cost varies according to the location and scale of the business. But you can calculate the estimates through financial analysis. 

• How to open a boutique fitness studio?

You can open a boutique fitness studio by developing a business plan fitness center and then sticking to it.

Download Sample Business Plan for a Fitness Center in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Fitness Business Plan Template (+ Free Examples)

Use this free fitness business plan template to modify and use as you learn how to create a fitness business plan.

Do you dream of starting your own fitness business ? With the increasing demand for health and wellness services, now is the perfect time to turn your passion for fitness into a profitable venture. There are many ways to make money with fitness (you can even start a fitness business from home or start a fitness business with no money ). However, before diving headfirst into the world of entrepreneurship, it is crucial to develop a comprehensive fitness business plan that will serve as your roadmap to success.

Looking to start a fitness business? Our comprehensive fitness business plan template will guide you through the process, helping you create a solid foundation for success. Then learn how to create a gym business plan , how to create a gym budget , how to create a gym sales forecast , how to get a gym loan , and more—all part of understanding how much it costs to open a gym , how to start a fitness business , and how to start a gym . Or maybe you want to learn how to become a fitness influencer —we’ve got you covered with the best online fitness coaching software and the best fitness software for fitness influencers who want to start a fitness influencer business online.

And, of course, managing your fitness business online with the best gym management software and the best personal training software means that you can easily create fitness session plans, waivers, forms, fitness assessments, lead forms, registration forms, online booking, workout plans, and much more. Save yourself some time and hassle and get a demo with the best fitness business platform: Exercise.com.

Get a demo now!

Fitness Business Plan Template

[business/brand name], executive summary.

Business Concept

• Briefly describe the fitness business idea, its core offerings, and unique value proposition.
• Outline the short-term and long-term goals of the business.

Mission Statement

• A clear statement defining the business’s purpose and approach to reaching its goals.

Vision Statement

• A depiction of what the business aspires to achieve in the future.

Business Description

Nature of the Business

• Detailed explanation of the type of fitness business (e.g., gym, personal training studio, online coaching service).

Target Market

• Description of the target demographic and their fitness needs.
• Details about the business location and why it’s beneficial.

Market Analysis

Industry Overview

• Overview of the fitness industry, current trends, and future projections.

Target Market Analysis

• Detailed analysis of the target market, including demographic, psychographic, and behavioral aspects.

Competitive Analysis

• Analysis of competitors, their strengths and weaknesses, and your business’s competitive edge.

Services and Products

Service/Product Offering

• Detailed description of services and products offered (e.g., personal training, group classes, wellness programs).

Pricing Strategy

• Rationale behind pricing models for services and products.

Marketing and Sales Strategy

Marketing Plan

• Strategies for reaching and attracting the target market.
• Channels and tactics to be used (e.g., social media marketing, community events, referral programs).

Sales Strategy

• Approach for converting prospects into customers.
• Sales funnel and customer journey mapping.

Operational Plan

Daily Operations

• Description of daily business operations, including opening hours and staffing.

Facilities and Equipment

• Details about the physical space and equipment required for the business.

Suppliers and Partnerships

• Information on any third-party suppliers and partnerships.

Management and Organization

Organizational Structure

• Breakdown of the business’s organizational structure.
• Roles and responsibilities of key team members.

Management Team

• Profiles of key management team members.

Financial Plan

Start-Up Costs

• Detailed list of initial expenses to start the business.

Revenue Projections

• Forecast of revenue for the first few years.

Profit and Loss Statement

• Projection of income, expenses, and profitability.

Funding Requirements

• Total amount of capital needed to start and run the business.
• Plans for securing funding (e.g., loans, investors).
• Additional supporting documents like market research data, resumes of key team members, detailed financial forecasts.

Using a platform like Exercise.com can significantly enhance the operation of a fitness business. Its comprehensive tools for client management, workout programming, scheduling, and reporting can streamline business processes and improve client engagement and retention.

This template provides a structured approach for creating a fitness business plan. It can be customized to reflect the specifics of your fitness business idea, market, and operational strategy.

Fitness Business Plan Example 1: Dynamic Pulse Gym

Dynamic pulse gym.

• Dynamic Pulse Gym, a state-of-the-art fitness center specializing in personalized training programs and high-energy group classes.
• Short-term: Establish a member base of 500 within the first year.
• Long-term: Expand to multiple locations and incorporate wellness services.
• To provide an empowering fitness environment that motivates members to achieve their health goals.
• To be recognized as the premier fitness destination in [City/Region] that transforms lives through innovative fitness solutions.
• A full-service gym offering cutting-edge equipment, diverse fitness classes, and personalized training.
• Health-conscious adults aged 20-50, looking for a motivating and supportive fitness environment.
• Situated in [City/Region], in a densely populated area with high foot traffic.
• Growing interest in personal health and fitness, with an increase in demand for versatile workout options.
• Busy professionals and fitness enthusiasts seeking convenient and varied workout options.
• Competitors include local gyms and fitness studios. Dynamic Pulse Gym differentiates itself with advanced technology integration and a wide range of services.
• Personalized fitness assessments, one-on-one personal training, various group classes like yoga, spin, and HIIT.
• Wellness workshops and nutritional counseling sessions.
• Competitive membership fees with premium options for additional services.
• Launch campaign with social media ads, local partnerships, and community events.
• Ongoing engagement through a referral program, member testimonials, and fitness challenges.
• Focus on building relationships through free trial sessions and personalized gym tours.
• Implement a tiered membership system to cater to different customer needs.
• Operation hours from 5 AM to 11 PM, with a staff of trained fitness professionals.
• 10,000 square feet facility equipped with cardio machines, weightlifting areas, a yoga studio, and a spin room.
• Equipment sourced from leading manufacturers; partnerships with local wellness brands.
• Led by a CEO, with departments for operations, marketing, and training.
• CEO with extensive experience in the fitness industry.
• Operations Manager with a background in gym management.
• Marketing Manager skilled in digital marketing.
• Estimated $250,000 for facility lease, equipment purchase, and initial marketing.
• Projected $500,000 revenue in the first year based on membership and service sales.
• Expected profitability within the first two years with controlled operating expenses.
• Seeking $300,000 in funding for initial start-up and operational costs.
• Market research data, equipment lists, detailed biographies of management team members.

Exercise.com’s comprehensive platform enhances Dynamic Pulse Gym’s operational efficiency, offering seamless scheduling, client management, workout creation, and progress tracking. This robust system ensures that Dynamic Pulse Gym operates at the forefront of the fitness industry with superior client engagement and retention.

Fitness Business Plan Example 2: Holistic Harmony Online Coaching

Holistic harmony online coaching.

• Holistic Harmony, an online coaching service focusing on holistic health, combining fitness, nutrition, and mental wellness.
• Short-term: Build a client base of 100 active clients in six months.
• Long-term: Develop a holistic wellness app and expand service offerings.
• To guide clients towards a balanced lifestyle through tailored online coaching.
• To become a leading online platform for holistic health and wellness coaching.
• Online personal coaching with a holistic approach, offering custom workout plans, nutrition advice, and mindfulness coaching.
• Individuals seeking a balanced approach to health, particularly remote workers and those with busy lifestyles.
• Fully online operation with the potential for global reach.
• Increasing demand for online health services and a shift towards holistic health approaches.
• Individuals aged 25-45, primarily working professionals who prefer the flexibility of online coaching.
• Other online fitness and wellness platforms. Holistic Harmony’s comprehensive approach and personalized services provide a competitive edge.
• Custom online fitness programs, nutritional planning, and virtual mindfulness sessions.
• Subscription-based pricing with different tiers based on service levels.
• Digital marketing strategy focusing on content marketing, influencer collaborations, and targeted social media campaigns.
• Offering free initial consultations and introductory discounts to new clients.
• Leveraging testimonials and success stories for client acquisition.
• Regular client check-ins, content creation for the platform, and ongoing program adjustments.
• No physical facility required. Investment in a high-quality website and coaching software.
• Collaboration with freelance nutritionists and mental health experts.
• Founder-led with a small team of certified coaches and administrative support.
• Founder with expertise in fitness training and holistic health.
• Team of freelance professionals for specialized coaching needs.
• Approximately $50,000 for website development, marketing, and initial software setup.
• Anticipated $150,000 in the first year, based on subscription model and consulting services.
• Profitability projected within the first year with minimal operating expenses.
• Seeking $75,000 in seed funding for initial setup and marketing.
• Detailed website plan, service descriptions, and credentials of coaching team.

Utilizing Exercise.com’s versatile platform, Holistic Harmony can streamline client management, workout and nutrition plan creation, and progress monitoring. This platform facilitates efficient operations and high client engagement, positioning Holistic Harmony as an innovative leader in online holistic coaching.

These examples demonstrate how a fitness business plan can be structured for different types of fitness ventures, emphasizing the integration of Exercise.com as a key tool for operational efficiency and enhanced client service.

Why You Need a Fitness Business Plan

A fitness business plan is more than just a document. It is your blueprint for building a thriving fitness empire. Whether you are seeking investors or planning to self-finance your venture, a well-crafted business plan will demonstrate your understanding of the industry, your target market, and your sustainable competitive advantage. Moreover, it will provide you with a clear roadmap and actionable strategies to navigate through the challenges and uncertainties that come with starting and running a fitness business.

Additionally, a fitness business plan can help you secure funding from banks or other financial institutions. Lenders often require a detailed business plan to assess the viability and potential profitability of your fitness business. By including financial projections, market analysis, and a comprehensive marketing strategy in your plan, you can increase your chances of obtaining the necessary funding to launch or expand your fitness venture.

Key Components of a Fitness Business Plan

When creating a fitness business plan, there are several key components that you need to include. These components will ensure that your plan covers all essential aspects of your fitness business, allowing you to make informed decisions and allocate resources effectively.

The first component is setting clear goals and objectives for your fitness business. This includes defining what you want to achieve and outlining specific milestones that will measure your progress. By setting clear goals, you can stay focused and motivated throughout your journey.

The second component is defining your target market. Understanding your ideal customers is crucial for tailoring your products and services to their needs and preferences. By conducting thorough market research, you can identify your target market’s demographics, interests, and pain points, enabling you to position your fitness business as the ultimate solution.

Next, you need to develop a unique selling proposition (USP) for your fitness business. Your USP is what sets you apart from your competitors and gives your target market a compelling reason to choose your fitness services over others. By identifying your unique value proposition, you can communicate your brand’s distinctiveness effectively.

Another essential component is analyzing the competition in the fitness industry. By assessing your competitors, their strengths, weaknesses, and market positioning, you can gain valuable insights to refine your business strategies and maximize your competitive advantage.

Creating a comprehensive marketing strategy is also crucial for attracting and retaining customers. Your marketing strategy should outline the channels and tactics you will use to reach your target market effectively. This includes online and offline marketing, social media, content creation, and building strategic partnerships.

Designing your products and services is another vital component of your fitness business plan. You need to clearly outline the range of services you will offer, including personal training, group classes, or specialized programs. Additionally, you should consider the equipment, facilities, and technology required to deliver exceptional experiences to your clients.

Outlining financial projections is essential for creating a sustainable business. This includes estimating your revenue, expenses, and profit margins. By projecting your financials, you can determine pricing strategies that balance profitability and competitiveness.

Estimating startup costs and funding sources is another critical component of your fitness business plan. This involves identifying the capital required to launch and operate your business and exploring financing options, such as loans, investors, or personal savings.

Formulating a management and organizational structure is crucial for streamlining your operations and ensuring smooth business processes. This includes defining roles and responsibilities, creating a hierarchy, and establishing efficient communication channels.

An effective sales and customer service strategy is essential for driving revenue and creating customer loyalty. You need to define how you will generate sales, whether through memberships, packages, or partnerships. Additionally, you should outline your approach to customer service, including feedback collection, complaint handling, and staff training.

Developing a strong brand identity is crucial for standing out in the crowded fitness market. Your brand identity should encompass your mission, values, visual elements, and tone of voice. By aligning your brand with your target market’s aspirations, you can create a powerful connection that inspires loyalty and drives referrals.

Implementing technology solutions is vital for enhancing your fitness business’s operations. This includes utilizing management software, scheduling systems, and online booking platforms to streamline administrative tasks and improve customer engagement.

Creating an actionable timeline and milestones will ensure that you stay on track and achieve your business goals within a specific timeframe. This involves breaking down your business plan into smaller, manageable tasks and setting deadlines to complete them.

Evaluating risk factors and formulating contingency plans is necessary for protecting your fitness business from potential threats and uncertainties. By identifying risks and establishing protocols to mitigate their impact, you can ensure business continuity and resilience.

Finally, monitoring and reviewing the performance of your fitness business based on the plan is essential for making data-driven decisions and adapting to market changes. By regularly analyzing key performance indicators (KPIs), such as revenue, customer satisfaction, and employee productivity, you can identify areas of improvement and make necessary adjustments to drive growth.

In conclusion, creating a comprehensive fitness business plan is the first step towards turning your fitness passion into a successful business venture. By addressing all key components, you can ensure that your plan covers every critical aspect of your fitness business, allowing you to make informed decisions and navigate challenges with confidence. Remember, a well-crafted business plan is not only a roadmap; it is your recipe for success in the ever-evolving fitness industry.

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Gym business plan: a checklist with templates & examples

In this article, you'll find a checklist of everything you need to know to create a business plan for your gym or fitness business.

If you've recently discovered an ambition to start a gym , or this has been your dream for years, we've got you covered!

The first step in your journey is to create a gym business plan. This will include understanding your business's structure, determining your target market and what sets you apart from other gyms (your unique selling point), forecasting future finances, and any further details about your venture.

Your gym business plan is the key to your success. It will help you make better decisions and attract potential investors. Creating a business plan is ongoing; it's not something you do once and then forget about. Your business plan should be flexible and adapt as you move forward. 

You have to consider many elements to ensure your gym will succeed. All stages of your business plan are critical. In this article, we'll be doing a deep dive into understanding the core essentials of creating a fitness business plan.

What is a gym business plan? 

A gym business plan is a document that informs the reader about your company and where it's headed. In other words, it answers essential questions such as:

• How does your business work?
• How are you going to succeed?
• What steps do you need to take to succeed?

According to research, entrepreneurs who write formal business plans are more likely to be successful . 

This is especially true for business owners seeking external financial support. A formal business plan can help new businesses by providing a clear focus for their ideas.

Why it’s important to have a business plan for your gym? 

Simply put, your gym business plan is an organized and detailed process that provides a roadmap for your business. If someone reads it – like a potential investor, for example – they should be able to understand how you expect the gym to progress and succeed over time.

Plus, putting together a business plan with detailed description forces you to take a critical look at your operation as it currently stands and identify room for improvement or new areas of opportunity altogether.

Depending on where your business is located, a well-crafted business plan can serve multiple purposes.

Keep reading for even more reasons you need a business plan from day one!

Taking advantage of a steadily growing industry

The gym industry is booming, allowing gyms to capitalize on this growth. In the US alone, over 87 million people regularly attend the gym and spend billions of dollars annually on membership fees.

And according to projections, the global gym market is expected to reach 434 billion USD by 2028 – a 171% increase from 2021! This steady growth provides room for gym owners to get in on the action and reap the benefits.

By having a gym business plan that considers the health & fitness industry as a whole, you'll be able to capitalize on this growth.

Ensures your business idea is feasible 

If you're considering starting a fitness business, know it will be complex. You have a fantastic idea and think it could take off--but how can you test that theory without launching the business? 

This is where a business plan comes in handy. By working through your concept and creating a well-rounded plan of action, you'll be able to figure out key details like numbers, market trends, and what your competition is doing and save yourself loads of time down the line.

It helps to bring in investors and secure funding 

To secure funding for your gym business from investors, you need a comprehensive business plan. This document helps startup businesses obtain the initial capital they need and provides established companies with funds for expansion.

Would-be contributors usually request substantiated data— such as numbers backed up by facts and figures—before deciding whether or not to invest in a project.

If you don't have a business plan, chances are slim that you'll receive money from sources like investors, banks, or other financial organizations outside your company.

Set and reach goals, both big and small 

Having long-term and short-term goals is a great start, but it's time to take the next step. A successful business plan will contain specific tactics on how you plan to achieve your objectives. 

This might be through your business model, acquiring equipment, hiring new talent, or marketing campaigns.

A successful business needs a clear plan to achieve its goals. Breaking down important goals into smaller, more manageable pieces would be best. 

And remember-- as your business changes and grows over time, so should your plan. Keep it updated regularly. 

Business planning is no longer a daunting task

A business plan is a vital tool for new and established businesses. It provides direction and helps to set the foundation for a successful start. 

By budgeting, analyzing your market, and setting out your goals and strategies, you can make more informed decisions about how to proceed. This process also makes it easier to track your progress over time and assess whether or not you are on track.

Something to consider before creating a gym business plan

Consider the cost of starting a gym. There are many potential expenses, such as equipment, personal trainers, class instructors, insurance policies, property fees, etc.

Also, consider how much time you are willing to invest in this venture – especially during the beginning stages when there is likely to be a lot of work involved in getting everything up and running smoothly.

It can be challenging to maintain a good work/life balance when starting any business; it will probably require working additional hours outside of your usual schedule.

Money and time are essential, but there are other things you need to be successful. 

People skills, marketing know-how, and financial smarts are essential if you want to succeed in the gym business world. It's not going to be easy, but it will be worth it if this is your passion. A solid plan is the first step toward making your dream a reality.

The 11 key elements of a detailed gym business plan

Before you develop your business plan, think about where you are and where you want to see yourself. Keep this vision in mind, as it will help guide you through writing your business plan. There will be countless opportunities wherein consulting your business plan will assist you in making a decision.

To create an effective health club business plan, you will need extensive research on your fitness industry, competitors, and future finances. 

Following these 11 steps, you can build an excellent gym business plan that covers all aspects of your health club.

Step 1: Executive summary

Your executive summary needs to be clear and concise while also grabbing attention. What you want readers to know is:

• Your mission/purpose
• How you'll achieve success (What will make you a success story?)

And finally, your vision for the future. Though it may seem tempting to hurry through this section because it is shorter than other parts of the business plan, don't rush! 

This is your chance to shine and explain what makes your company special. Don't worry if you feel like you have more to say about your goals and vision. You can expand on these topics in your company overview.

Step 2: Company overview

Your company overview is where you get to sell your gym and its potential. Build on your executive summary's vision and mission statement, delving deeper into what makes your gym unique. 

Think of your vision statement as a tagline for your future website. When outlining the purpose of your gym, which audience it will cater to, and how you plan to achieve business goals, also consider including the following: 

Your personal mission statement for the business- i.e., what outcome do you hope to see?

Then, give your readers some information on your background:

• What have you done in the past?
• Have you had any other businesses?
• What is your current status?

This is helpful for investors and partners to know so they can understand where you've been and where you're going. The more they know about you, the more trust they'll have in you.

Step 3: Services and amenities

Outline your strategy in detail: what services you'll offer and how you will develop new offerings. This includes if you need to hire someone or build a facility, such as a spa or a studio. 

This information will help you realize when or where your business requires more funding and extra staff.

By describing your products and services, you can gain valuable insights into your gym's size. Test your vision to determine if you have the necessary funding for these assets. If not, consider how you might acquire the required financing.

Some potential products you could invest in are: 

• Gym equipment like treadmills and rowing machines 
• Specialist equipment to cater to different types of gym-goers, such as bodybuilders 
• Food and drinks like energy drinks or healthy foods 

And services like: 

• Personal training sessions 
• Group classes like yoga, spinning, or body pump 
• Lockers for storing belongings while working out 
• Spa amenities like saunas or massages 
• A swimming pool 
• Physiotherapy

Furthermore, thinking about increasing your market share is a significant next step. You could start by offering pro bono services at local workplaces and schools, eventually introducing a fee.

This way, you can attract larger customers while still providing value.

When creating a business plan - be it for a gym or something else entirely - remember that its purpose is to lay out your objectives easily for potential bankers, partners, employees, and investors.

Step 4: Management team

It is essential to consider the positions you'll need to fill and how these people can help your gym succeed. 

You should write a summary emphasizing their skills and management experience while incorporating what they will be responsible for and any incentives you plan on offering.

Furthermore, creating an employee ladder is vital to establish who or what each new hire will report to so your business can secure its success.

Step 5: Market research and marketing strategy

Marketing is a field where creativity can shine. It's all about identifying different groups of people who would buy your product, coming up with reasons why they should choose you over others, and figuring out ways to get more sales.

Learn more:

Gym marketing strategy

Gym promotion ideas

Gym membership pricing

Best gym features

Even if marketing your fitness business isn't your favorite thing, remember that your marketing strategy will help you lay out a plan for expansion if you do it right. Your first target should be to summarise what you found in your market research. Are you still stuck? 

Consider where you are situated, similar businesses nearby, and who makes up the community around you.

Define your target market here. It could be

• Working professionals
• Senior executives

Or a particular group, like cyclists. After that, try to understand why this specific demographic would join a gym – for example, are they looking for cardio?

After you have completed your market research, take some time to understand your target audience. Ask yourself the following questions:

• How can I make this customer base loyal?
• What makes my company unique?
• What's the best membership package I can offer?
• Is there a need for special equipment or offerings?

In your plan, identify and communicate what makes your business valuable and unique. 

This is called a Unique Selling Proposition (USP), and it will help instill confidence in potential investors that they are making a wise choice by investing in your company. 

Furthermore, detailing marketing strategies in this document provides peace of mind that future income streams are lined up and secure.

There are many marketing strategies you can use to grow your business, including:

• Improving your services
• Advertising and sponsorship
• Loyalty plans and website promotions
• Email marketing campaigns
• Investing in new equipment or technology

Step 6: Competitor analysis - Understanding direct and indirect competitors

To do a competitor analysis, research businesses in your field that offer similar services. These are your direct competitors. 

You can mention indirect competitors, but this section is mainly for an in-depth look at businesses like yours. Depending on your business type, you could have brick-and-mortar and online rivals.

When investigating a competitor, these are some critical areas you'll want to focus on: 

• Services and products they offer 
• Target audience 
• Pricing and business model 
• Strengths and weaknesses

Step 7: Create comprehensive financial projections

Starting a gym requires careful budgeting. Make sure you consider every possible purchase and estimate the cost of each item.

The following are key areas to cover when starting your business:

• Lawyer fees
• Recruiting expenses
• Constructional endeavors
• Exercise equipment for the workplace
• Three months' worth of bills and other operational costs
• An accounting software

It's time to be practical and ascertain how much money you will need to open your gym and make it thrive. This way, you'll get a better understanding of what falls within your budget and what will require additional funding.

Next, you need to prove to investors, stakeholders, and employees that you have a feasible plan for attaining ROI. 

Consider revenue streams such as classes, services provided, and product sales- anything that brings in money. Set down an estimate here based on research and expert opinion.

If you're looking for ways to make money, selling healthy food could be a great option. You could create your protein shakes or energy bars, for example. 

If you plan to sell food, ensure you stay up-to-date with food hygiene standards.

Step 8: Financial forecasting

Your sales forecast for your business's first, second, and third years should be detailed. Specifying the number of active members, you estimate for your first year would also be beneficial. Estimate using:

• Unit sales per month
• Any relevant past data
• How purchases will be broken down (as specified in financial projections)

Step 9: Financial strategy

How can you use your fees in a way that will increase customer registration? For example, if all the other gyms in your area charge higher prices than average, this could be an opportunity to set your business apart by being financially conscious (lowering membership fees or having better offers than competitors).

Consider ways to show your appreciation for loyal customers, such as discounts or complimentary services.

Furthermore, if you're in the process of creating a gym and spa business plan, consider adding discounts for those who use both facilities. For example, many people would love to take advantage of the jacuzzi after working out.

Writing your pricing strategy down will help give you peace of mind about what's to come for your gym.

Step 10: Payment option

An easy and accessible payment system is crucial for any business, let alone a gym. To retain customers , ensure your payment processing is up-to-date and user-friendly. 

Let potential investors know what platform you're using or planning to use, so they can see that you're taking customer experience seriously. A positive buyer experience will encourage loyalty among your clientele.

Step 11: Funding

Make it clear where your business will obtain the extra startup capital it needs. 

This is a chance to be practical about your company. Can you realistically obtain the funding required to reach your targets? Or do you need to readjust your plan?

Below are some vital external resources that might provide the necessary funding:

• Loans from friends or family members
• Crowdfunding campaigns
• Business partners or sponsors

If you are looking to gain investors, be sure to detail where the funding for your project will come from and how much of a return they can expect. You should also include any previous loan applications related to this venture here.

You're almost there!

Now it's time to put all the elements outlined above into a gym business plan. This plan will be a reference point when you need to make tough decisions, help secure investment, and show direction to new employees or partners.

Your next steps to successfully run your gym

Here's a personal checklist to help you ensure that you have everything covered before you open your gym. Use it as a reference point throughout the development process to ensure nothing is overlooked.

• Write a business plan
• Register business
• Apply for a business license and permit
• Open business bank accounts
• Select an online payment platform
• Obtain taxpayer's ID
• Purchase insurance
• Rent/purchase facility
• Purchase/rent equipment
• Secure funding
• Recruit employees
• Drafting contract documents along with any other legal documents required
• Design company logo
• Develop website
• Write website content
• Create social media accounts
• Design leaflets & brochures
• Organize branded uniforms
• Launch party

Any business, no matter how big or small, comes with its fair share of challenges. However, the payoffs in the end always make it worth your while

Starting a gym can be an exciting and rewarding venture. However, it is important to ensure that you are well-prepared with all the necessary information before you open your gym. 

A comprehensive Gym Business Plan detailing the market research, financial projections and strategy, services and amenities, management team, and more should be developed to ensure success. 

Additionally, obtaining the necessary licenses, finding and hiring trainers, investing in the right equipment , and appealing to members with friendly incentives are all important steps.

Gym business plan template & examples

In addition, we've gathered a few of the gym business plan templates and examples below. These samples will provide you with suggested language for your own document as well as guidance on what to include.

Adam Fitness Centre

Grow think's template

PAWSitively Fit Club

Ecogym business plan

Capital Health and Fitness Club

Frequently asked questions on good gym business plan

How can i start my own gym business.

Follow these steps and understand gym business plans:

• Choose your area/location
• Develop a comprehensive business plan
• Apply and obtain all necessary licenses
• Find and hire certified trainers
• Invest in the right equipment for your business
• Appeal to members with friendly incentives

How do I write a business plan for a gym?

To write a gym business plan, you can implement the steps below:

• Executive summary
• Company overview
• Services and amenities
• Management team
• Market research and marketing
• Competitor analysis 
• Financial projections
• Financial forecasting
• Financial strategy
• Payment option

What type of gym is the most profitable?

Out of the gyms surveyed in November 2020, 69 percent of CrossFit gyms were profitable, while half of martial arts gyms reported being in the black.

Is owning a gym a good business?

Owning a gym can be profitable, but you will need more time to make yourself rich. To succeed in this industry, you must put in the effort.

Do gym owners make money?

According to ZipRecruiter, an American jobs marketplace, gym owners in the United States will earn an average of $69,472 annually as of June 2022.

Do gyms make a lot of money?

A gym that is managed efficiently and has a good mixture of members can generate quite a bit of money. For example, if a gym has 1,000 people paying $50 monthly, the gym could bring in $50,000 each month. And if the monthly expenses for the gym are $20,000 per month, the profit would be $30,000 per month.

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Business plan template for gyms and fitness centres

Aug 23, 2021 | Practice Management Software , Tips

If you’re in the early stages of opening a gym or fitness centre, one of the first documents you’ll need to source and construct is a gym or fitness centre business plan template.

To cut through the legwork of writing up a business plan for your gym or fitness centre from scratch, we’ve taken the liberty of creating a template for you. This perfect fitness centre or gym business plan template will be an incredibly important document for you.

If you want to get straight down to brass tacks, you’ll find our free downloadable business template at the bottom of this article. However, before diving in the deep end, we recommend you first take a few minutes to orientate yourself with a few business plan tips and explanations.

Opening a gym or fitness centre

Opening a gym or fitness centre is an onerous yet achievable goal. If you’ve got the passion and experience, combined with some grit and determination, you have every chance of success.

On top of these attributes, however, you’ll also need to get business savvy to give yourself the requisite tools, including why you need a business plan for your gym, fitness centre or health club.

Considering the type of business model

Before you go about writing a start-up gym business plan, or utilising our provided gym business plan template, you need to pinpoint your intended business model.

This decision will have ramifications throughout the planning and creation of your business, from structure to financing and marketing.

Your chosen business model will outline your prices, products, customer type, value, and intention.

A few popular gym business models to consider:

• membership based
• single use or walk in based
• online fitness classes
• hybrid online/physical model
• gender focused model
• group classes
• weights focused
• aerobic focused
• Pilates/yoga focused

Gym business structure

What kind of fitness centre or gym business structure are you considering? This will depend on how you would seek to protect yourself from liability, the business complexity (or simplicity) you desire and whether you have a business partner. Let’s consider a few options:

• partnership
• sole trader

Personal training business model

If the higher overheads, initial outlay, planning, and responsibilities inherent in a physical gym or fitness centre are representing a barrier to your start up, you can always choose to forgo this avenue. Instead use your same passion and skillset to set up a personal training business instead.

With a much lower barrier to entry, you may find this is a more suitable option. If so, take a look at our article on setting up a personal training business and business plan here .

Creating a business plan for your gym or fitness centre

The act of creating a start up gym business plan or fitness centre business plan template will depend on a number of other factors, in addition to your chosen business model and structure.

You’ll need to put thought into your equipment, marketing strategy, finances, and management systems.

While our start up gym business plan template accounts for the documenting of these elements, the groundwork and ideation must be put in place before you put pen to paper.

Plan ahead on your gym equipment

Start simply by assessing your intended business model, fitness class style or gym focus. In reference to these factors, draft up a simple list of your expected equipment needs.

Once you have a starting list, you can use this to assess the costs involved. As well as things like space required, maintenance, life span, brands and suitable gym or fitness centre layout.

Think about the marketing strategy

Your marketing strategy will be an all-important inclusion in your fitness centre, gym, or health centre business plan.

Ponder upon:

• your branding
• intended customer base
• expected marketing channels
• social media presence
• advertising
• website and landing pages
• costs such as web development, ad spend, agency work and graphic design
• how you’ll track your return on investment and market reach

Don’t forget the business finances

How do you intend to finance your burgeoning fitness centre or gym? There are a number of primary financing options available to you, depending on your personal circumstances, size of operations and accepted risk.

The main types of financing are:

• personally funded
• crowd funding
• credit cards

For more ways to finance your fitness business see our article here .

Consider using a practice management system

Regardless of the business model and structure of your gym or fitness business, you’ll need a capable practice management solution to manage your gym operations under one roof.

A high-quality practice management solution should cover the following functionality:

• CRM or customer database
• basic marketing through SMS and email
• appointment scheduling and group bookings
• payment collection and terminals
• health fund processing
• inventory management
• staff or team management
• reporting and finances
• connecting with accounting solutions

Free gym business plan template

Now that we have an initial idea of the types of decisions you’ll need to make, please download our free gym business plan template, suitable for any form of fitness centre or physical health business.

(Download free gym business plan template)

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Fitness Center Business Plan Template

Document description.

This fitness center business plan template has 30 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our fitness center business plan template:

[YOUR COMPANY NAME] Business plan [YOUR NAME] [YOUR ADDRESS] [YOUR PHONE NUMBER] [[email protected]] 2012

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Gym Business Plan [FREE DOWNLOAD PDF] | All You Need to Know

In order to have a successful fitness gym, it is really important to create a boutique fitness business plan . If you know what a business plan is, and the reasons why you need one to start and grow your business, then it is the time to actually check out how to write it.

Why is important to write a boutique fitness business plan ?

A business plan helps you to:

• Make clear your business ideas
• Study potential problems
• Set out your objectives
• Measure your progress

In this step-by-step guide, you will go through every stage of writing a boutique fitness business plan that will actually help you achieve your goals if you want to start a boutique fitness gym .

Fitness and wellness are not only a trend, but finally most of people notice the importance of physical activity and sport. It is an enormous market in full growth.

According to IHRSA (International Health, Racquet & Sportsclub Association), the $30 billion health and fitness industry in the United States has grown by at least 3-4% per year   in the last decade and shows no signs of slowing down in the near future.  If ever, it is accelerating. 

Currently, about 20% of American adults have a subscription to a fitness club, a number could easily double in the next 10 to 15 years.

At the present time, in contrast with the past, people are becoming conscious on the importance of being healthier . Some of them, prefer to pay the gym membership and others, attend just to classes like zumba, yoga or pilates.

A Business Plan for Boutique Fitness Business

What are the key success factors for a fitness business, 1. describe your company: vision and mission.

The main reason we stay loyal to brands is because of their values. The best brands do their best to combine physical, emotional and logical elements into one remarkable customer experience. 

When you successfully create a connection with your customers and employees, many of them might stay loyal to you for life. And you can see those values in the company's mission statement.

On the one hand, a mission statement is an action-oriented vision statement, making public the purpose an organization serves to its audience. That often includes a general description of the organization, its function, and its objectives. 

Basically, a mission statement is intended to clarify the "what," the "who," and the "why" of a company. It's the roadmap for the company's vision statement.

On the second hand, a vision statement describes where the company aspires to be once they have achieved its mission. This statement makes known the "where" of a business. For example: “We will be the largest fitness club in the world”

2. Define your Target Market

To complete your boutique fitness business plan do not forget to define your target market. Target marketing allows you to focus on a specific target that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to get to potential clients and generate business.

Figure out not only who has a need for your product or service, but also who is most likely to buy it. To create a buyer persona we need some information: age, location, gender, education level, occupation, personality, lifestyle, hobbies…

Once you know who you are targeting, it is much easier to figure out which kind of communication you can use to reach them such as social media, press appearances, paid campaigns...

Even though there are many boutique fitness, there are different types depending on the target.

3. Creating a marketing and sales plan

We have not finished yet! Once we have the strategy, now it is the marketing time. The marketing and sales plan section of your business plan details how you plan to reach your target marketing, how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success.

Considering all the above mentioned, before you even think about writing your marketing plan, you must have your target market well-defined and have your buyer persona built.

“To write the perfect plan, you must know your company, your product, your competition and the market intimately.” -William Pirraglia

4. Figure the finances out

The last one, is your financial plan chapter. Sometimes entrepreneurs think this is the most difficult part, but it doesn’t have to be as intimidating as it seems. Business financials for most startups are less complicated than they think at first, and a business degree is not required to write a boutique fitness business plan.

A typical financial plan will have monthly sales and revenue projections for the first 12 months, and then annual projections for the remaining three to five years. 

According to Entrepreneur, achieving marketing objectives will have costs. Your marketing plan needs to have a section in which you allocate budgets for each activity planned.

If you’re looking for a downloadable template to get you started, you can skip ahead and download it now.

Do not forget! Key assumptions and risks

Finally, your business plan should detail the key assumptions you have made that are important for your businesses success. Also, you need to think about risk. What risks are you taking with your business? 

When you recognize your assumptions, you can set out to prove that your assumptions are correct. The more that you can minimize your assumptions, the more likely it is that your business will succeed.

It can be very helpful to view some completed business plans as you go through the planning process. We recommend you to take a look at our Boutique Fitness Business Plan PDF.

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ADAM FITNESS CENTRE A Business Plan Sample Presented At Kenyatta University in the School Of Business As an Assignment for Award of a Degree of Masters in Business Administration Option

THIS IS A BUSINESS PLAN SAMPLE FOR ANYONE WHO WANTS TO VENTURE INTO GYMNASTIC BUSINESS. DONE BY MARTIN OTUNDO FOR FREE DISTRIBUTION. KINDLY CALL ME ON +254721246744 FOR FREE BUSINESS PLANS AND STRATEGIC MARKET RESEARCH.

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Trains Moscow to Elektrostal: Times, Prices and Tickets

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Moscow to Elektrostal by train

The journey from Moscow to Elektrostal by train is 32.44 mi and takes 2 hr 7 min. There are 71 connections per day, with the first departure at 12:15 AM and the last at 11:46 PM. It is possible to travel from Moscow to Elektrostal by train for as little as or as much as . The best price for this journey is .

Get from Moscow to Elektrostal with Virail

Virail's search tool will provide you with the options you need when you want to go from Moscow to Elektrostal. All you need to do is enter the dates of your planned journey, and let us take care of everything else. Our engine does the hard work, searching through thousands of routes offered by our trusted travel partners to show you options for traveling by train, bus, plane, or carpool. You can filter the results to suit your needs. There are a number of filtering options, including price, one-way or round trip, departure or arrival time, duration of journey, or number of connections. Soon you'll find the best choice for your journey. When you're ready, Virail will transfer you to the provider's website to complete the booking. No matter where you're going, get there with Virail.

How can I find the cheapest train tickets to get from Moscow to Elektrostal?

Prices will vary when you travel from Moscow to Elektrostal. On average, though, you'll pay about for a train ticket. You can find train tickets for prices as low as , but it may require some flexibility with your travel plans. If you're looking for a low price, you may need to prepare to spend more time in transit. You can also often find cheaper train tickets at particular times of day, or on certain days of the week. Of course, ticket prices often change during the year, too; expect to pay more in peak season. For the lowest prices, it's usually best to make your reservation in advance. Be careful, though, as many providers do not offer refunds or exchanges on their cheapest train tickets. Unfortunately, no price was found for your trip from Moscow to Elektrostal. Selecting a new departure or arrival city, without dramatically changing your itinerary could help you find price results. Prices will vary when you travel from Moscow to Elektrostal. On average, though, you'll pay about for a train ticket. If you're looking for a low price, you may need to prepare to spend more time in transit. You can also often find cheaper train tickets at particular times of day, or on certain days of the week. Of course, ticket prices often change during the year, too; expect to pay more in peak season. For the lowest prices, it's usually best to make your reservation in advance. Be careful, though, as many providers do not offer refunds or exchanges on their cheapest train tickets.

How long does it take to get from Moscow to Elektrostal by train?

The journey between Moscow and Elektrostal by train is approximately 32.44 mi. It will take you more or less 2 hr 7 min to complete this journey. This average figure does not take into account any delays that might arise on your route in exceptional circumstances. If you are planning to make a connection or operating on a tight schedule, give yourself plenty of time. The distance between Moscow and Elektrostal is around 32.44 mi. Depending on the exact route and provider you travel with, your journey time can vary. On average, this journey will take approximately 2 hr 7 min. However, the fastest routes between Moscow and Elektrostal take 1 hr 3 min. If a fast journey is a priority for you when traveling, look out for express services that may get you there faster. Some flexibility may be necessary when booking. Often, these services only leave at particular times of day - or even on certain days of the week. You may also find a faster journey by taking an indirect route and connecting in another station along the way.

How many journeys from Moscow to Elektrostal are there every day?

On average, there are 71 daily departures from Moscow to Elektrostal. However, there may be more or less on different days. Providers' timetables can change on certain days of the week or public holidays, and many also vary at particular times of year. Some providers change their schedules during the summer season, for example. At very busy times, there may be up to departures each day. The providers that travel along this route include , and each operates according to their own specific schedules. As a traveler, you may prefer a direct journey, or you may not mind making changes and connections. If you have heavy suitcases, a direct journey could be best; otherwise, you might be able to save money and enjoy more flexibility by making a change along the way. Every day, there are an average of 18 departures from Moscow which travel directly to Elektrostal. There are 53 journeys with one change or more. Unfortunately, no connection was found for your trip from Moscow to Elektrostal. Selecting a new departure or arrival city, without dramatically changing your itinerary could help you find connections.

Book in advance and save

If you're looking for the best deal for your trip from Moscow to Elektrostal, booking train tickets in advance is a great way to save money, but keep in mind that advance tickets are usually not available until 3 months before your travel date.

Stay flexible with your travel time and explore off-peak journeys

Planning your trips around off-peak travel times not only means that you'll be able to avoid the crowds, but can also end up saving you money. Being flexible with your schedule and considering alternative routes or times will significantly impact the amount of money you spend on getting from Moscow to Elektrostal.

Always check special offers

Checking on the latest deals can help save a lot of money, making it worth taking the time to browse and compare prices. So make sure you get the best deal on your ticket and take advantage of special fares for children, youth and seniors as well as discounts for groups.

Unlock the potential of slower trains or connecting trains

If you're planning a trip with some flexible time, why not opt for the scenic route? Taking slower trains or connecting trains that make more stops may save you money on your ticket – definitely worth considering if it fits in your schedule.

Best time to book cheap train tickets from Moscow to Elektrostal

The cheapest Moscow - Elektrostal train tickets can be found for as low as $35.01 if you’re lucky, or $54.00 on average. The most expensive ticket can cost as much as $77.49.

Find the best day to travel to Elektrostal by train

When travelling to Elektrostal by train, if you want to avoid crowds you can check how frequently our customers are travelling in the next 30-days using the graph below. On average, the peak hours to travel are between 6:30am and 9am in the morning, or between 4pm and 7pm in the evening. Please keep this in mind when travelling to your point of departure as you may need some extra time to arrive, particularly in big cities!

Moscow to Elektrostal CO2 Emissions by Train

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KM Travel of Barnsley, South Yorkshire. Tel: (01226) 245564 [email protected] . Home. Booking Guide Request Brochure Customer Information Contact Us. ... Our 2024 British Coach Holiday Brochure is now available to download and available shortly from our Market Street office in paper form.

5. £339. Nil. Please note prices are based on two persons sharing a twin/double room. Single room supplements may apply, please call check single availability/price. Price Includes: * Luxury Coach Travel * Local Departure Points. * En-suite bedrooms * Excursions. * Half Board Accommodation.

Page List. (Click on the page required to be linked with that page in the brochure) Page 1 - Front cover. Page 2 - Introduction. Page 3 - Contact information. Customer information. Page 4 - How to make a booking. Holiday index January to June. Page 5 - Holiday index June to December.

Our 2024 UK Brochure is OUT NOW! Order yours today. 01246 474747 Opening Times Brochures . Menu (current) Home Holidays Day Trips ... A-Line Travel 15 Soresby Street Chesterfield S40 1JW 01246 474747 [email protected] . A-Line Travel, Company number 13060548

Lovely holiday. Review of KM British & European Coach Holiday. Reviewed 9 December 2023. Just back from a T&T break at Exmouth. The hotel and food were brilliant, and the driver James was the best. However we had a bad start after waiting nearly one and a half hours in cold and rain at Ilkeston for the coach. I know there was traffic problems ...

Geeveetravelchesterfield, Chesterfield. 1,657 likes · 24 talking about this · 29 were here. DOOR TO DOOR COACH HOLIDAYS DAY TRIPS AND PRIVATE HIRE

Thankyou received our brochure in the post , I see you have new for 2024 Kynren weekend , we went last year and its the most amazing show I've seen well worth going recommended to everybody. 22w. Robert Lindley. Can I have a brochure please 9 monsal crescent Barnsley S71 3PY. 15w.

KM Travel of Barnsley, South Yorkshire. Tel: (01226) 245564 [email protected] . Home. Booking Guide Request Brochure Customer Information Contact Us. Skip to content. Request a brochure by: Calling: 01226 245564 . email: [email protected] download: ... Please note prices are based on two persons sharing a twin/double room ...

Central Air Force Museum The Central Air Force Museum, housed at Monino Airfield, 40 km east of Moscow, Russia, is one of the world's largest aviation museums, and the largest for Russian aircraft. 173 aircraft and 127 aircraft engines are on display, and the museum also features collections of weapons, instruments, uniforms (including captured U2 pilot Gary Powers' uniform), other Cold War ...

The journey from Moscow to Elektrostal by train is 32.44 mi and takes 2 hr 7 min. There are 71 connections per day, with the first departure at 12:15 AM and the last at 11:46 PM. It is possible to travel from Moscow to Elektrostal by train for as little as or as much as . The best price for this journey is . Journey Duration.

KM Travel of Barnsley, South Yorkshire. Tel: (01226) 245564 [email protected] . ... we guarantee excellent customer service and affordable prices. ... Winter/Spring 2024. Blackpool 2024 Potters Resorts 2024. Our booking office is located at: 52, ...

2022 Brochure . Page List ... All Our Holidays Include In The Price: Free Door to Door Taxi ( Subject to Area ) ~ Luxury Coach Travel ~ Reserved Coach Seats . Personally Selected Hotels ~ En-suite Bedrooms ~ Free Varied Excursions . Telephone: 01246 -556617 ...

Prices at Na Ulitse Yalagina 13B Apartments are subject to change according to dates, hotel policy, and other factors. To view prices, please search for the dates you wish to stay at the hotel. What are the check-in and check-out times at Na Ulitse Yalagina 13B Apartments? The check-in time is after 14:00 and the check-out time is before 12:00.

Cities near Elektrostal. Places of interest. Pavlovskiy Posad Noginsk. Travel guide resource for your visit to Elektrostal. Discover the best of Elektrostal so you can plan your trip right.

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Geographic coordinates of Elektrostal, Moscow Oblast, Russia

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Coordinates of Elektrostal in decimal degrees

Coordinates of elektrostal in degrees and decimal minutes, utm coordinates of elektrostal, geographic coordinate systems.

WGS 84 coordinate reference system is the latest revision of the World Geodetic System, which is used in mapping and navigation, including GPS satellite navigation system (the Global Positioning System).

Geographic coordinates (latitude and longitude) define a position on the Earth’s surface. Coordinates are angular units. The canonical form of latitude and longitude representation uses degrees (°), minutes (′), and seconds (″). GPS systems widely use coordinates in degrees and decimal minutes, or in decimal degrees.

Latitude varies from −90° to 90°. The latitude of the Equator is 0°; the latitude of the South Pole is −90°; the latitude of the North Pole is 90°. Positive latitude values correspond to the geographic locations north of the Equator (abbrev. N). Negative latitude values correspond to the geographic locations south of the Equator (abbrev. S).

Longitude is counted from the prime meridian ( IERS Reference Meridian for WGS 84) and varies from −180° to 180°. Positive longitude values correspond to the geographic locations east of the prime meridian (abbrev. E). Negative longitude values correspond to the geographic locations west of the prime meridian (abbrev. W).

UTM or Universal Transverse Mercator coordinate system divides the Earth’s surface into 60 longitudinal zones. The coordinates of a location within each zone are defined as a planar coordinate pair related to the intersection of the equator and the zone’s central meridian, and measured in meters.

Elevation above sea level is a measure of a geographic location’s height. We are using the global digital elevation model GTOPO30 .

Elektrostal , Moscow Oblast, Russia

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