higher education market trends

Carnegie—Higher Ed

Higher Education Marketing and Enrollment Strategy

2023 Trends in Higher Education Marketing

This is a summary of trends observed in 2023 in both the broader world of marketing and specifically in higher education. Not all of these are new trends, but all were relevant last year and will likely stay relevant in 2024. 

General Marketing Trends

There’s a lot to learn from across the marketing world, not just in the higher education industry. These industry-wide marketing trends offer us a new way of looking at problems to find creative solutions. 

Offline Approaches

As digital spaces get increasingly clustered and people’s inboxes start to overflow, offline approaches offer a way to break through the noise. More companies are adding things like physical mail as well as in-person events/meetings/experiences alongside the digital channels they use to engage with users. 

• The numbers suggest not only do consumers have (generally) positive sentiment toward mail — good mail campaigns have ROI. (Even Google uses direct mail for B2B marketing).
• There’s also consumer demand that online and offline have some overlap — see this data from Google regarding in-store shoppers using their phones while shopping. Online and offline experiences are usually kept separate, but there’s a growing need to integrate the two.  

Brand Awareness

A good reputation is critical, particularly for B2B companies. There’s huge value in being recognizable and top-of-mind, especially among decision-makers. 

• 80-90% of buyers have a vendor in mind before they even start researching. Most of them will choose a vendor from this first list. Many rely on previous experience or word of mouth to generate their shortlist. 
• Hyper-targeting has been buzzy the last few years amid the rise of content personalization. But LinkedIn suggests hyper-targeting is too reliant on often inaccurate data and does not account for market volatility.

Authenticity and “Ethical” Marketing

Consumers (especially younger consumers) are more discerning about where they spend their money. There’s more expectation than ever for companies to have clear values and for those values to align with their consumers. This is especially relevant to higher ed where an institution’s values are often central to their marketing strategy.

• 46% of consumers say they are more likely to buy from brands that they trust (2022 data).
• Sustainability is a big consideration for a lot of consumers who are increasingly making buying decisions based on ESG (environmental, social, governance) claims.
• Also on the rise are concerns of “ greenwashing ” wherein companies use marketing claims to make consumers believe they’re more sustainable than they actually are. 

Competing with the AI Boom

Everyone is using AI, and everyone is looking for the next big thing in AI. With so many companies using AI products and services—and, in some cases, piloting AI products of their own—there’s no question the market is about to get very crowded. But there’s a gulf between how businesses want to use AI and the public perception of it. 

• Everyone thinks AI is their golden goose— 87% of organizations think it will give them an edge over competitors. 
• Consumers, in general, don’t trust AI and are worried about its potential privacy concerns.
• The global AI market is valued at $136 billion and is expected to grow.

Privacy and the “end” of third-party cookies

This year saw more regulations regarding internet privacy in the U.S. For higher education marketers, the biggest stories were changes to how information on those under 18 could be tracked and stored . Many of the tools companies rely on to track customer/user data are under scrutiny or at risk of disappearing. 

• The levers and tools marketers rely on can change at any time — it always pays to be ready to adapt.
• In 2023, four states (Colorado, Connecticut, Utah, and Virginia) began enforcing policies akin to the European Union’s sweeping General Data Protection Regulation (GDPR).
• Public opinion is harder to track, but Pew Research suggests Americans are at best confused, and at worst very worried about how companies collect and use their data.

Higher Ed Marketing Trends

Here’s a quick list of the big trends we saw in higher education marketing this year. Many of these won’t be new to anyone who spent the last year working in marketing, but they’re all worth keeping an eye on in 2024. 

• TikTok, Snapchat, and Instagram are the biggest platforms on the internet and all three prioritize short-form video content. It’s by far the best place to reach college/high school-aged audiences.
• Content created by and centering around students/the student experience remains popular.
• Gen Z is the first generation to be broadly considered “digital natives” who value more conversational tones .
• It’s never the wrong time to brush up on your Gen Z slang —just don’t overload your content with it. That’s Extra, it’s Not It, it’s Big Yikes.
• Gen Z consumers value and expect a degree of personalization to their online experiences .
• Psychometric data is a great way to take the guesswork out of understanding student personalities.

General Higher Education Trends

Reoccurring things seen in the news/data this year regarding Higher Education to consider in 2024. Much of these data points we’re referencing are taken from The National Student Clearinghouse report on enrollment * — a rich text to peruse regarding enrollment. 

*All the data in the NSR report is based on enrollment in Fall of 2023. Data was last updated September 28, 2023. 

See also: Higher Ed Wrapped 2023 for the biggest news stories of the year

Demographic Shifts & Non-Traditional Students (NSC Report)

• Since this data is for the fall of 2023, it is reflective of admissions decisions made before SCOTUS ruled on race-conscious admissions. Enrollment of students of color will be something to pay attention to in 2024.
• Undergraduate enrollment of students over 30 also rose slightly

Enrollment bouncing back after COVID (NSC Report)

• Take this number with a grain of salt. Freshmen enrollment declined this year (-3.6%) — a reversal of gains made last year.
• The overall rise has a lot to do with big gains for certificate and associate’s degree programs
• Numbers still aren’t quite back to pre-pandemic levels

Closures and Consolidations

• 20 schools closed or consolidated in 2023 — that’s a decent share of the 36 schools that closed/consolidated since the start of the pandemic.
• There are still well over a few thousand colleges in the U.S., and most of them are not in any imminent danger of closure.
• A common theory: the reason we saw so many closures this year is due to the depletion of financial relief that schools had received from the government during COVID, both last year and this year.
• Perception is powerful. Most schools are probably not in any immediate danger of closure, but the frequency of closures and the doom-laden nature of the headlines don’t exactly inspire a feeling of security. In 2024, this is an issue to approach with sensitivity and empathy — it’s every school’s worst nightmare.

Direct Admissions

• Direct Admissions is not a new concept—it’s been around for decades (small, private schools in particular have historically made use of it). 
• More state institutions are adopting a direct admissions model .
• Wisconsin and Georgia both recently adopted the model for (some) of their state system schools — particularly for struggling regional schools.
• In both states, adopting the policy is tied to workforce concerns — i.e., not enough college-educated adults to fill jobs.
• According to Common App data, results are mixed — more applicants don’t always equal more enrollment. 
• Amid declining enrollment, as well as diversity concerns brought on by SCOTUS’ ruling on race-conscious admissions, direct admissions is a catch-all tactic that, if it works, can help address several enrollment/diversity concerns.

Greater focus on student mental health/well-being

• The mental health crisis on college campuses is a growing concern for schools and prospective students alike.
• The U.S. Department of Health and Human Services is giving away $2.3 million in grant funding under a campus suicide prevention program .
• There are thousands of factors contributing to the declining mental health of Gen Z. For schools, it’s a question of how to sustainably deal with a problem that is largely beyond their control.

Micro-credentials

• Coursera has three main offerings: courses from accredited universities, professional certification courses (often offered by companies like Google, IBM, Meta, etc.), and graduate degree programs. Those professional certification courses (or “micro-credentials”) made up the majority of their revenue.
• The NSC report also highlighted big increases in enrollment in certificate programs at both the undergraduate and graduate levels.
• 16 states no longer require a college degree for state jobs . This doesn’t necessarily mean the four-year degree is going anywhere, but it has an enticing competitor to contend with in 2024.
• There’s no consensus on what a “micro-credential” is. The definition changes depending on how you ask. Often it refers to any number of certificate programs that are completed in less time than a semester of college. Perhaps in 2024, we’ll get it in Merriam-Webster.

These are just predictions in a notoriously unpredictable industry. We hope this summary helps you as you plan out 2024 and gives you some food for thought.

Does your institution need assistance navigating these trends and putting our suggestions into practice? Carnegie can help. Reach out to learn more about how we can support your marketing and enrollment efforts.

Never miss an update.

Privacy agreement, privacy overview.

4 trends that will shape the future of higher education

Higher education needs to address the problems it faces by moving towards active learning, and teaching skills that will endure in a changing world. Image:  Vasily Koloda for Unsplash

.chakra .wef-1c7l3mo{-webkit-transition:all 0.15s ease-out;transition:all 0.15s ease-out;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;outline:none;color:inherit;}.chakra .wef-1c7l3mo:hover,.chakra .wef-1c7l3mo[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;}.chakra .wef-1c7l3mo:focus,.chakra .wef-1c7l3mo[data-focus]{box-shadow:0 0 0 3px rgba(168,203,251,0.5);} Diana El-Azar

.chakra .wef-9dduvl{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-9dduvl{font-size:1.125rem;}} Explore and monitor how .chakra .wef-15eoq1r{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;color:#F7DB5E;}@media screen and (min-width:56.5rem){.chakra .wef-15eoq1r{font-size:1.125rem;}} Education is affecting economies, industries and global issues

.chakra .wef-1nk5u5d{margin-top:16px;margin-bottom:16px;line-height:1.388;color:#2846F8;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-1nk5u5d{font-size:1.125rem;}} Get involved with our crowdsourced digital platform to deliver impact at scale

Stay up to date:.

Listen to the article

• Measures adopted during the pandemic do not address the root causes of the problems facing higher education.
• Institutions need to undertake true reform, moving towards active learning, and teaching skills that will endure in a changing world.
• Formative assessment is more effective than high-stakes exams in equipping students with the skills they need to succeed.

Since the onset of the recent pandemic, schools and universities have been forced to put a lot of their teaching online. On the surface, this seems to have spurred a series of innovations in the education sector. Colleges around the world embraced more flexibility, offering both virtual and physical classrooms. Coding is making its way into more school curricula , and the SAT exam for college admission in the US has recently been shortened and digitized , making it easier to take and less stressful for students.

These changes might give the illusion that education is undergoing some much-needed reform. However, if we look closely, these measures do not address the real problems facing higher education. In most countries, higher education is inaccessible to the socio-economically underprivileged, certifies knowledge rather than nurtures learning, and focuses on easily-outdated knowledge. In brief, it is failing on both counts of quality and access.

Have you read?

Four ways universities can future-proof education, the global education crisis is even worse than we thought. here's what needs to happen, covid-19’s impact on jobs and education: using data to cushion the blow, higher education trends.

In the last year, we have started to see examples of true reform, addressing the root causes of the education challenge. Below are four higher education trends we see taking shape in 2022.

1. Learning from everywhere

There is recognition that as schools and universities all over the world had to abruptly pivot to online teaching, learning outcomes suffered across the education spectrum . However, the experiment with online teaching did force a reexamination of the concepts of time and space in the education world. There were some benefits to students learning at their own pace, and conducting science experiments in their kitchens . Hybrid learning does not just mean combining a virtual and physical classroom, but allowing for truly immersive and experiential learning, enabling students to apply concepts learned in the classroom out in the real world.

So rather than shifting to a “learn from anywhere ” approach (providing flexibility), education institutions should move to a “learn from everywhere ” approach (providing immersion). One of our partners, the European business school, Esade, launched a new bachelor’s degree in 2021, which combines classes conducted on campus in Barcelona, and remotely over a purpose-designed learning platform, with immersive practical experiences working in Berlin and Shanghai, while students create their own social enterprise. This kind of course is a truly hybrid learning experience.

2. Replacing lectures with active learning

Lectures are an efficient way of teaching and an ineffective way of learning. Universities and colleges have been using them for centuries as cost-effective methods for professors to impart their knowledge to students.

However, with digital information being ubiquitous and free, it seems ludicrous to pay thousands of dollars to listen to someone giving you information you can find elsewhere at a much cheaper price. School and college closures have shed light on this as bad lectures made their way into parents’ living rooms, demonstrating their ineffectiveness.

Education institutions need to demonstrate effective learning outcomes, and some are starting to embrace teaching methods that rely on the science of learning. This shows that our brains do not learn by listening, and the little information we learn that way is easily forgotten (as shown by the Ebbinghaus forgetting curve , below). Real learning relies on principles such as spaced learning, emotional learning, and the application of knowledge.

The educational establishment has gradually accepted this method, known as 'fully active learning'. There is evidence that it not only improves learning outcomes but also reduces the education gap with socio-economically disadvantaged students. For example, Paul Quinn College, an HBCU based in Texas, launched an Honors Program using fully active learning in 2020, combined with internships at regional employers. This has given students from traditionally marginalised backgrounds the opportunity to apply the knowledge gained at university in the real world.

3. Teaching skills that remain relevant in a changing world

According to a recent survey, 96% of Chief Academic Officers at universities think they are doing a good job preparing young people for the workforce . Less than half (41%) of college students and only 11% of business leaders shared that view. Universities continue to focus on teaching specific skills involving the latest technologies, even though these skills and the technologies that support them are bound to become obsolete. As a result, universities are forever playing catch up with the skills needed in the future workplace.

What we need to teach are skills that remain relevant in new, changing, and unknown contexts. For example, journalism students might once have been taught how to produce long-form stories that could be published in a newspaper; more recently, they would have been taught how to produce shorter pieces and post content for social media. More enduring skills would be: how to identify and relate to readers, how to compose a written piece; how to choose the right medium for your target readership. These are skills that cross the boundaries of disciplines, applying equally to scientific researchers or lawyers.

San Francisco-based Minerva University, which shares a founder with the Minerva Project, has broken down competencies such as critical thinking or creative thinking into foundational concepts and habits of mind . It teaches these over the four undergraduate years and across disciplines, regardless of the major a student chooses to pursue.

4. Using formative assessment instead of high-stake exams

If you were to sit the final exam of the subject you majored in today, how would you fare? Most of us would fail, as that exam did not measure our learning, but rather what information we retained at that point in time. Equally, many of us hold certifications in subject matters we know little about.

Many people gain admission to higher education based on standardized tests that skew to a certain socio-economic class , rather than measure any real competency level. Universities then try to rectify this bias by imposing admission quotas, rather than dissociating their evaluation of competence from income level. Many US universities are starting to abandon standardized tests, with Harvard leading the charge , and there have been some attempts to replace high-stake exams with other measures that not only assess learning outcomes but actually improve them.

Formative assessment, which entails both formal and informal evaluations through the learning journey, encourages students to actually improve their performance rather than just have it evaluated. The documentation and recording of this assessment includes a range of measures, replacing alphabetical or numerical grades that are uni-dimensional.

The COVID-19 pandemic and recent social and political unrest have created a profound sense of urgency for companies to actively work to tackle inequity.

The Forum's work on Diversity, Equality, Inclusion and Social Justice is driven by the New Economy and Society Platform, which is focused on building prosperous, inclusive and just economies and societies. In addition to its work on economic growth, revival and transformation, work, wages and job creation, and education, skills and learning, the Platform takes an integrated and holistic approach to diversity, equity, inclusion and social justice, and aims to tackle exclusion, bias and discrimination related to race, gender, ability, sexual orientation and all other forms of human diversity.

The Platform produces data, standards and insights, such as the Global Gender Gap Report and the Diversity, Equity and Inclusion 4.0 Toolkit , and drives or supports action initiatives, such as Partnering for Racial Justice in Business , The Valuable 500 – Closing the Disability Inclusion Gap , Hardwiring Gender Parity in the Future of Work , Closing the Gender Gap Country Accelerators , the Partnership for Global LGBTI Equality , the Community of Chief Diversity and Inclusion Officers and the Global Future Council on Equity and Social Justice .

The International School in Geneva just launched its Learner Passport that includes measures of creativity, responsibility and citizenship. In the US, a consortium of schools have launched the Mastery Transcript Consortium that has redesigned the high school transcript to show a more holistic picture of the competencies acquired by students.

Education reform requires looking at the root cause of some of its current problems. We need to look at what is being taught (curriculum), how (pedagogy), when and where (technology and the real world) and whom we are teaching (access and inclusion). Those institutions who are ready to address these fundamental issues will succeed in truly transforming higher education.

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:

The agenda .chakra .wef-n7bacu{margin-top:16px;margin-bottom:16px;line-height:1.388;font-weight:400;} weekly.

A weekly update of the most important issues driving the global agenda

.chakra .wef-1dtnjt5{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;} More on Education and Skills .chakra .wef-nr1rr4{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;white-space:normal;vertical-align:middle;text-transform:uppercase;font-size:0.75rem;border-radius:0.25rem;font-weight:700;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;line-height:1.2;-webkit-letter-spacing:1.25px;-moz-letter-spacing:1.25px;-ms-letter-spacing:1.25px;letter-spacing:1.25px;background:none;padding:0px;color:#B3B3B3;-webkit-box-decoration-break:clone;box-decoration-break:clone;-webkit-box-decoration-break:clone;}@media screen and (min-width:37.5rem){.chakra .wef-nr1rr4{font-size:0.875rem;}}@media screen and (min-width:56.5rem){.chakra .wef-nr1rr4{font-size:1rem;}} See all

What helped this founder pivot and help modernize the largest transit system in the US?

Johnny Wood and Linda Lacina

April 25, 2024

Why we need global minimum quality standards in EdTech

Natalia Kucirkova

April 17, 2024

How we can prepare for the future with foundational policy ideas for AI in education

TeachAI Steering Committee

April 16, 2024

How boosting women’s financial literacy could help you live a long, fulfilling life 

Morgan Camp

April 9, 2024

How age-friendly universities can improve the lives of older adults

David R. Buys and Aaron Guest

March 26, 2024

How universities can use blockchain to transform research

Scott Doughman

March 12, 2024

Higher Education Trends, Opportunities, and Challenges in 2022

Trends impacting higher education organizations are expected to create both opportunities and challenges in 2022 and beyond.

Those trends include revenue growth, tuition increases, and cost-cutting. Tuition increases also affect the competition between community colleges, colleges, and universities.

Revenue Growth

Colleges and universities are projected to see slower revenue growth through 2027.

Related Trends

This slower growth could lead to a few changes in direction.

Retention Rates

The labor market is expected to expand which could discourage people from starting or staying in school. Combined with a stagnant high school retention rate, college enrollment is expected to decelerate.

Online Education

Growth in online education could enable colleges to serve more nontraditional students at lower costs. Online courses may increase interest in industry institutions, boosting enrollment and revenue.

Appropriations

State and local appropriations are poised to grow as unemployment likely declines and the government recovers lost tax revenue.

Tuition and Community Colleges

Continued tuition increases could make it more difficult for some students to pursue higher education.

As a result of the trends below, the number of colleges and universities will likely increase an annualized 1% to 2,120 enterprises over the next five years.

Rising tuition costs could change students’ plans for their educations.

Student Loans

While the federal government took steps to increase student loan availability, the rising cost of a four-year college education could steer students toward more affordable options.

That could lead to competition from community colleges and trade schools. The federal government has taken measures to support these institutions.

Competition

Competition from community colleges will likely remain moderate as traditional colleges and universities dominate the higher education market.

Because many students transfer to a four-year institution after completing two years at a community college, lower tuition for community colleges may ultimately result in higher demand for industry institutions.

Cutting Costs

According to IBIS World, industry employment is projected to increase an annualized 1.2% to 3.3 million workers over five years. Additionally, the transition to relatively inexpensive forms of labor is expected to bolster industry profit over the coming years.

However, industry institutions operate on a not-for-profit basis, and colleges and universities could continue to cut costs to bolster the long-term sustainability of higher education.

Consolidation

Universities are expected to merge redundant departments and courses to reduce administrative costs.

Tenured Versus Part-time Positions

The number of tenure-track positions, which typically have higher salaries, will also likely be reduced. Instead, industry institutions could continue to hire part-time lecturers and nontenured professors at lower wages.

Institutions will also likely further implement online education programs to lower costs and compete with community colleges and for-profit universities.

Online education reduces costs because classrooms aren’t required and a small number of professors can instruct a substantial number of students. By increasing the number of courses available online, universities could reach new markets.

Massive Open Online Courses (MOOC)

Start-ups that provide a platform for universities to offer online courses could continue to gain traction over the coming years.

While some MOOC services may pull students away from traditional universities by offering free and low-cost education services, traditional universities provide benefits not found in online education services such as access to professors, contact with peers, and accreditation from an established institution.

These factors limit direct competition between industry institutions and MOOC services. While MOOCs and similar online education services could make higher education more accessible, they aren’t expected to significantly reduce demand for industry services.

Future Opportunities and Challenges

Based on the above trends, higher education organizations could face several challenges over the next two to three years. However, there are several opportunities as well.

Opportunities

• Mergers and acquisitions (M&A). Mergers, acquisitions , alliances, and consortiums are becoming commonplace. Small, faith-based institutions are a prime target for acquisitions. Many institutions are aligning with other colleges or universities to share services such as digital platforms to save on costs.
• Personal wealth and market performance. Institutions for fiscal year-end (FYE) 2021 posted record market performance and endowments, and investments pools are at all-time highs providing purchasing and institutional aid power.
• Federal and state funding. Public and private schools will continue to see infusions of government funding. The Biden administration seeks affordable college and free community college for all. Conversely, as funding increases in the public sector, the private sector will continue to feel pressure to compete and keep tuition rates low.
• Construction. As institutions emerge from the COVID-19 pandemic and lockdowns, they’ll likely move forward with campus expansions and deferred maintenance plans.
• Digital transformations. Many institutions transformed their digital programs due to COVID-19. Some schools outside of major East or West Coast cities are using hybrid models. Many students and faculty prefer a return to campus and in-person learning, however.
• Inflation. Personnel costs are a major operating expense in higher education and will have a great impact as they rise. Cost-of-living adjustments face double-digit growth. The increased cost of goods, especially construction materials, will delay capital expansion and deferred maintenance.
• Workforce shortages. The shortage of personnel and availability of candidates in the workforce will drive costs up. Baby boomers are retiring at record rates. Additionally, the shortages will create an inability to deliver services to students. Also, those shortages could prevent institutions from effectively implementing strategic plans.
• Compliance and regulations. Continued and increased compliance and state and federal regulations on higher education are driving overhead and personnel costs up.

We’re Here to Help

For guidance on how to take advantage of opportunities or overcoming challenges for your organization, contact your Moss Adams professional. You can also visit our Higher Education Practice for related articles.

Assurance, tax, and consulting offered through Moss Adams LLP. ISO/IEC 27001 services offered through Cadence Assurance LLC, a Moss Adams company. Wealth management offered through Moss Adams Wealth Advisors LLC. Services from India provided by Moss Adams (India) LLP.

Contact Us with Questions

• Consumer Goods and Services
• Consumer Services

Higher Education Market

Global Higher Education Market to Grow at a CAGR of 19.6% During the Period 2024-2032, Driven by Changing Expectations of Students and Industry

Global Higher Education Market Share, Analysis, Forecast: By Component: Solution, Services; By Deployment Type: On-premises, Cloud; By Course Type: Arts, Economics, Engineering, Law, Science, Others; By Vertical: State Universities, Community Colleges, Private Colleges; Regional Analysis; Competitive Landscape; 2024-2032

• Report Summary
• Table of Contents
• Pricing Detail
• Request Sample

Global Higher Education Market Outlook

The global higher education market is expected to grow at a CAGR of 19.6% during the period 2024-2032. North America, Europe and Asia are expected to be key markets.

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

Global Market Likely to be Driven by Advancements in Technology and Changing Student and Industry Expectations

Higher education refers to any of the various types of education provided in postsecondary institutions of learning, and generally presenting, at the end of a course of study, a designated degree, diploma, or certificate of higher studies. Higher-educational institutions include universities, colleges, and the different professional schools that provide preparation in domains such as law, theology, medicine, business, music, and art. Higher education includes junior colleges, teacher-training schools, and institutes of technology.

In the last few years, the concept of education has changed significantly with advancements in technology. In this day and age, access to quality education has increased, and people are able to learn online even from remote locations. Analyst reports suggest that a significant percentage of higher education students in the USA take at least one distance course. Universities and higher-educational institutions are increasingly offering online courses and programs for different levels and disciplines.

Learners today demand a range of online classes, just-in-time communications, and intuitive experiences that go beyond the textbook. Further, learners today juggle jobs, children, and ageing parents, and seek flexibility and cost savings while pursuing various types of degrees. These learners fall in different age groups, from youth to even the elderly. These learners expect institutions to provide modern mobile tools to help them schedule classes, monitor progress, and get academic assistance, without having to visit campus. Colleges and universities are adopting technological transformation to deliver campus experiences drawn to enhance student success, improve outcomes, and drive new innovations.

Advancements in Technology and Cloud Solutions Expected to Drive Global Higher Education Market

Higher education faces significant disruption, with student expectations developing at a rate institutions are tested to match. The expectations of the modern student are shaped by unique personal, academic, and professional aspirations. Students today seek agile, insightful, and proactive educational experiences. Leading companies offer advanced solutions to meet such requirements. For example, Oracle Student Cloud is a solution that supports lifelong learning on a single, extensible platform. Powered by artificial intelligence (AI), consumer-market design elements, and collaboration tools, Oracle Student Cloud significantly changes student experience at each phase of the lifecycle, including financial aid. Cloud can enhance campus experience by enabling cost savings, flexibility, and a framework to foster innovation on campus; securely warehousing student population data; extending greater interoperability and access; enabling expedited app development and deployment; and automating the use of chatbots for instant engagement through mobile cloud services.

Dell offers learning and education technologies that help IT leaders perform better. The company offers academic solutions to help students learn, grow and succeed in college, university, as well as their careers. For better student engagement in the classroom, Dell offers interactive, collective, linked education technologies that aid innovative instruction practices to transform learning atmospheres. These support collaboration and development of critical thinking and workforce readiness skills. Dell’s Virtual desktop infrastructure (VDI) lab environments enable a more efficient and flexible learning experience, while decreasing downtime and centralizing management. Leading universities employ Dell Precision workstations for various technical programs to provide application performance for student designs, simulations and analysis, streamlining projects, and preparing learners for their future.

Europe and USA Leaders in Higher Education Sector

Europe has one of the leading Higher Education sectors in the world. Europe has over 19. 5 million students, 1. 5 million academics, and 500,000 researchers active in the sector. At a global level, Europe has more world- class universities than any other region in the world, with 42 of the top hundred universities in the world. U.S.A. has the second largest Higher Education sector after Europe, with 39 of the top hundred universities in the world.

India an Important Player in the Global Higher Education Industry, Expected to Contribute to Growth of Global Higher Education Market

India occupies a significant position in the global higher education industry; the country has one of the largest networks of higher educational institutions in the world. The education market in India is estimated to touch nearly US$ 225 billion by FY25. Indian edtech start-ups have received total investment of nearly US$ 4.7 billion in 2021, up from US$ 2.2 billion in 2020. According to the QS employability rankings 2023, the Indian Institute of Science (IISc), Bengaluru, six Indian Institutes of Technology (IITs), Delhi University, University of Mumbai, University of Calcutta, OP Jindal Global University, Sonipat and BITS Pilani were among the global top 500 universities.

In 2023, the Tech Mahindra Foundation partnered with Amazon Internet Services Private Limited (AISPL) to help underemployed or unemployed people get started in cloud computing.

Changing Expectations of Industry Likely to Shape the Market

Expectations of industry from higher education have also seen a shift. Companies prefer specific skills and abilities along with academic knowledge. Skills that are needed in the industry include computer skills, interpretation and processing of information, the ability to apply rules and regulations, supervise and manage projects, people skills, ability to perform under pressure, various behavioural qualities, domain specific technical expertise, the ability to innovate, etc. Higher educational institutions, courses and solutions able to inculcate and enable such skills and qualities are expected to be in higher demand.

Market Segmentation

By component, the market is segmented into:

By deployment type, the market is classified into:

• On-Premises

Based on course type, the market is divided into:

• Engineering

By vertical, the market is divided into:

• State Universities
• Community Colleges
• Private Colleges

By region, the market is classified into:

• North America
• Asia Pacific
• Latin America
• Middle East and Africa

Key Players in the Global Higher Education Market

The report presents a detailed analysis of the following key players in the market, looking into their capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Anthology Inc.
• Blackbaud, Inc.
• Microsoft Corporation
• Ellucian Company L.P
• Oracle Corporation
• IBM Corporation
• Pearson plc
• VMware, Inc
• Xerox Holdings Corporation
• ServiceNow, Inc
• Hyland Software

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Highlights of the Report

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface 2    Report Coverage – Key Segmentation and Scope 3    Report Description     3.1    Market Definition and Outlook     3.2    Properties and Applications     3.3    Market Analysis     3.4    Key Players 4    Key Assumptions 5    Executive Summary     5.1    Overview     5.2    Key Drivers     5.3    Key Developments     5.4    Competitive Structure     5.5    Key Industrial Trends 6    Market Snapshot     6.1    Global     6.2    Regional 7    Opportunities and Challenges in the Market 8    Global Higher Education Market Analysis     8.1    Key Industry Highlights     8.2    Global Higher Education Historical Market (2018-2023)      8.3    Global Higher Education Market Forecast (2024-2032)     8.4    Global Higher Education Market by Component         8.4.1    Solution             8.4.1.1    Historical Trend (2018-2023)              8.4.1.2    Forecast Trend (2024-2032)         8.4.2    Services             8.4.2.1    Historical Trend (2018-2023)              8.4.2.2    Forecast Trend (2024-2032)     8.5    Global Higher Education Market by Deployment Type          8.5.1    On-Premises             8.5.1.1    Historical Trend (2018-2023)              8.5.1.2    Forecast Trend (2024-2032)         8.5.2    Cloud             8.5.2.1    Historical Trend (2018-2023)              8.5.2.2    Forecast Trend (2024-2032)     8.6    Global Higher Education Market by Course Type         8.6.1    Arts             8.6.1.1    Historical Trend (2018-2023)              8.6.1.2    Forecast Trend (2024-2032)         8.6.2    Economics             8.6.2.1    Historical Trend (2018-2023)              8.6.2.2    Forecast Trend (2024-2032)         8.6.3    Engineering             8.6.3.1    Historical Trend (2018-2023)              8.6.3.2    Forecast Trend (2024-2032)         8.6.4    Law             8.6.4.1    Historical Trend (2018-2023)              8.6.4.2    Forecast Trend (2024-2032)         8.6.5    Science             8.6.5.1    Historical Trend (2018-2023)              8.6.5.2    Forecast Trend (2024-2032)         8.6.6    Others     8.7    Global Higher Education Market by Vertical         8.7.1    State Universities             8.7.1.1    Historical Trend (2018-2023)              8.7.1.2    Forecast Trend (2024-2032)         8.7.2    Community Colleges             8.7.2.1    Historical Trend (2018-2023)              8.7.2.2    Forecast Trend (2024-2032)         8.7.3    Private Colleges             8.7.3.1    Historical Trend (2018-2023)              8.7.3.2    Forecast Trend (2024-2032)     8.8    Global Higher Education Market by Region         8.8.1    North America             8.8.1.1    Historical Trend (2018-2023)              8.8.1.2    Forecast Trend (2024-2032)         8.8.2    Europe             8.8.2.1    Historical Trend (2018-2023)              8.8.2.2    Forecast Trend (2024-2032)         8.8.3    Asia Pacific             8.8.3.1    Historical Trend (2018-2023)              8.8.3.2    Forecast Trend (2024-2032)         8.8.4    Latin America             8.8.4.1    Historical Trend (2018-2023)              8.8.4.2    Forecast Trend (2024-2032)         8.8.5    Middle East and Africa             8.8.5.1    Historical Trend (2018-2023)              8.8.5.2    Forecast Trend (2024-2032) 9    North America Higher Education Market Analysis     9.1    Market by Component     9.2    Market by Deployment Type     9.3    Market by Course Type     9.4    Market by Vertical     9.5    Market by Country         9.5.1    United States of America              9.5.1.1    Historical Trend (2018-2023)              9.5.1.2    Forecast Trend (2024-2032)         9.5.2    Canada             9.5.2.1    Historical Trend (2018-2023)              9.5.2.2    Forecast Trend (2024-2032) 10    Europe Higher Education Market Analysis     10.1    Market by Component     10.2    Market by Deployment Type     10.3    Market by Course Type     10.4    Market by Vertical     10.5    Market by Country         10.5.1    United Kingdom             10.5.1.1    Historical Trend (2018-2023)              10.5.1.2    Forecast Trend (2024-2032)         10.5.2    Germany             10.5.2.1    Historical Trend (2018-2023)              10.5.2.2    Forecast Trend (2024-2032)         10.5.3    France             10.5.3.1    Historical Trend (2018-2023)              10.5.3.2    Forecast Trend (2024-2032)         10.5.4    Italy             10.5.4.1    Historical Trend (2018-2023)              10.5.4.2    Forecast Trend (2024-2032)         10.5.5    Others 11    Asia Pacific Higher Education Market Analysis     11.1    Market by Component     11.2    Market by Deployment Type     11.3    Market by Course Type     11.4    Market by Vertical     11.5    Market by Country         11.5.1    China             11.5.1.1    Historical Trend (2018-2023)              11.5.1.2    Forecast Trend (2024-2032)         11.5.2    Japan             11.5.2.1    Historical Trend (2018-2023)              11.5.2.2    Forecast Trend (2024-2032)         11.5.3    India             11.5.3.1    Historical Trend (2018-2023)              11.5.3.2    Forecast Trend (2024-2032)         11.5.4    ASEAN             11.5.4.1    Historical Trend (2018-2023)              11.5.4.2    Forecast Trend (2024-2032)         11.5.5    South Korea             11.5.5.1    Historical Trend (2018-2023)              11.5.5.2    Forecast Trend (2024-2032)         11.5.6    Australia             11.5.6.1    Historical Trend (2018-2023)              11.5.6.2    Forecast Trend (2024-2032)         11.5.7    Others 12    Latin America Higher Education Market Analysis     12.1    Market by Component     12.2    Market by Deployment Type     12.3    Market by Course Type     12.4    Market by Vertical     12.5    Market by Country         12.5.1    Brazil             12.5.1.1    Historical Trend (2018-2023)              12.5.1.2    Forecast Trend (2024-2032)         12.5.2    Argentina             12.5.2.1    Historical Trend (2018-2023)              12.5.2.2    Forecast Trend (2024-2032)         12.5.3    Mexico             12.5.3.1    Historical Trend (2018-2023)              12.5.3.2    Forecast Trend (2024-2032)         12.5.4    Others 13    Middle East and Africa Higher Education Market Analysis     13.1    Market by Component     13.2    Market by Deployment Type     13.3    Market by Course Type     13.4    Market by Vertical     13.5    Market by Country         13.5.1    Saudi Arabia             13.5.1.1    Historical Trend (2018-2023)              13.5.1.2    Forecast Trend (2024-2032)         13.5.2    United Arab Emirates             13.5.2.1    Historical Trend (2018-2023)              13.5.2.2    Forecast Trend (2024-2032)         13.5.3    Nigeria             13.5.3.1    Historical Trend (2018-2023)              13.5.3.2    Forecast Trend (2024-2032)         13.5.4    South Africa             13.5.4.1    Historical Trend (2018-2023)              13.5.4.2    Forecast Trend (2024-2032)         13.5.5    Others 14    Market Dynamics     14.1    SWOT Analysis         14.1.1    Strengths         14.1.2    Weaknesses         14.1.3    Opportunities         14.1.4    Threats     14.2    Porter’s Five Forces Analysis         14.2.1    Supplier’s Power         14.2.2    Buyer’s Power         14.2.3    Threat of New Entrants         14.2.4    Degree of Rivalry         14.2.5    Threat of Substitutes     14.3    Key Indicators for Demand     14.4    Key Indicators for Price 15    Competitive Landscape     15.1    Market Structure     15.2    Company Profiles         15.2.1    Anthology Inc.             15.2.1.1    Company Overview             15.2.1.2    Product Portfolio             15.2.1.3    Demographic Reach and Achievements             15.2.1.4    Certifications         15.2.2    Blackbaud, Inc.             15.2.2.1    Company Overview             15.2.2.2    Product Portfolio             15.2.2.3    Demographic Reach and Achievements             15.2.2.4    Certifications         15.2.3    Google LLC             15.2.3.1    Company Overview             15.2.3.2    Product Portfolio             15.2.3.3    Demographic Reach and Achievements             15.2.3.4    Certifications         15.2.4    Microsoft Corporation             15.2.4.1    Company Overview             15.2.4.2    Product Portfolio             15.2.4.3    Demographic Reach and Achievements             15.2.4.4    Certifications         15.2.5    Ellucian Company L.P             15.2.5.1    Company Overview             15.2.5.2    Product Portfolio             15.2.5.3    Demographic Reach and Achievements             15.2.5.4    Certifications         15.2.6    Oracle Corporation             15.2.6.1    Company Overview             15.2.6.2    Product Portfolio             15.2.6.3    Demographic Reach and Achievements             15.2.6.4    Certifications         15.2.7    IBM Corporation             15.2.7.1    Company Overview             15.2.7.2    Product Portfolio             15.2.7.3    Demographic Reach and Achievements             15.2.7.4    Certifications         15.2.8    SAP SE             15.2.8.1    Company Overview             15.2.8.2    Product Portfolio             15.2.8.3    Demographic Reach and Achievements             15.2.8.4    Certifications         15.2.9    Pearson plc             15.2.9.1    Company Overview             15.2.9.2    Product Portfolio             15.2.9.3    Demographic Reach and Achievements             15.2.9.4    Certifications         15.2.10    Dell, Inc             15.2.10.1    Company Overview             15.2.10.2    Product Portfolio             15.2.10.3    Demographic Reach and Achievements             15.2.10.4    Certifications         15.2.11    VMware, Inc             15.2.11.1    Company Overview             15.2.11.2    Product Portfolio             15.2.11.3    Demographic Reach and Achievements             15.2.11.4    Certifications         15.2.12    Xerox Holdings Corporation             15.2.12.1    Company Overview             15.2.12.2    Product Portfolio             15.2.12.3    Demographic Reach and Achievements             15.2.12.4    Certifications         15.2.13    ServiceNow, Inc             15.2.13.1    Company Overview             15.2.13.2    Product Portfolio             15.2.13.3    Demographic Reach and Achievements             15.2.13.4    Certifications         15.2.14    Unifyed             15.2.14.1    Company Overview             15.2.14.2    Product Portfolio             15.2.14.3    Demographic Reach and Achievements             15.2.14.4    Certifications         15.2.15    Hyland Software             15.2.15.1    Company Overview             15.2.15.2    Product Portfolio             15.2.15.3    Demographic Reach and Achievements             15.2.15.4    Certifications         15.2.16    Others 16    Key Trends and Developments in the Market

List of Key Figures and Tables

1.    Global Higher Education Market: Key Industry Highlights, 2018 and 2032 2.    Global Higher Education Historical Market: Breakup by Component (USD Million), 2018-2023 3.    Global Higher Education Market Forecast: Breakup by Component (USD Million), 2024-2032 4.    Global Higher Education Historical Market: Breakup by Deployment Type (USD Million), 2018-2023 5.    Global Higher Education Market Forecast: Breakup by Deployment Type (USD Million), 2024-2032 6.    Global Higher Education Historical Market: Breakup by Course Type (USD Million), 2018-2023 7.    Global Higher Education Market Forecast: Breakup by Course Type (USD Million), 2024-2032 8.    Global Higher Education Historical Market: Breakup by Vertical (USD Million), 2018-2023 9.    Global Higher Education Market Forecast: Breakup by Vertical (USD Million), 2024-2032 10.    Global Higher Education Historical Market: Breakup by Region (USD Million), 2018-2023 11.    Global Higher Education Market Forecast: Breakup by Region (USD Million), 2024-2032 12.    North America Higher Education Historical Market: Breakup by Country (USD Million), 2018-2023 13.    North America Higher Education Market Forecast: Breakup by Country (USD Million), 2024-2032 14.    Europe Higher Education Historical Market: Breakup by Country (USD Million), 2018-2023 15.    Europe Higher Education Market Forecast: Breakup by Country (USD Million), 2024-2032 16.    Asia Pacific Higher Education Historical Market: Breakup by Country (USD Million), 2018-2023 17.    Asia Pacific Higher Education Market Forecast: Breakup by Country (USD Million), 2024-2032 18.    Latin America Higher Education Historical Market: Breakup by Country (USD Million), 2018-2023 19.    Latin America Higher Education Market Forecast: Breakup by Country (USD Million), 2024-2032 20.    Middle East and Africa Higher Education Historical Market: Breakup by Country (USD Million), 2018-2023 21.    Middle East and Africa Higher Education Market Forecast: Breakup by Country (USD Million), 2024-2032 22.    Global Higher Education Market Structure

What is the growth rate of the global higher education market?

The global higher education market is projected to grow at a CAGR of 19.6% between 2024 and 2032.

What are the major market drivers?

The major drivers of the market include the increasing number of student enrolments, increasing internationalisation in the education sector, shifts in inbound and outbound student flow, growing global competition, and rapid expansion of tertiary education capacity.

What are the key trends of the global higher education market?

Advancements in technology and changing student and industry expectations are the key industry trends propelling the market's growth.

What are the major regional markets of higher education, according to the EMR report?

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

What are the various components in the market?

The various components in the market are solutions and services.

What are the segments based on deployment type in the market?

Based on deployment type, the market is divided into on-premises and cloud.

What are the major verticals in the market?

The major verticals are state universities, community colleges, and private colleges.

Who are the key market players, according to the report?

The major players in the market are Anthology Inc., Blackbaud, Inc., Google LLC, Microsoft Corporation, Ellucian Company L.P, Oracle Corporation, IBM Corporation, SAP SE, Pearson plc, Dell, Inc, VMware, Inc, Xerox Holdings Corporation, ServiceNow, Inc, Unifyed, and Hyland Software, among others.

The global higher education market was driven by the changing student and industry expectations in the historical period. Aided by the increasing number of student enrolments and advancements in technology, the market is expected to witness further growth in the forecast period of 2024-2032, growing at a CAGR of 19.6%.

EMR's meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The various components in the market are solutions and services. Based on deployment type, the market is divided into on-premises and cloud. On the basis of course type, the market is segmented into arts, economics, engineering, law, and science, among others. The major verticals are state universities, community colleges, and private colleges. The major regional markets for higher education are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The major players in the market are Anthology Inc., Blackbaud, Inc., Google LLC, Microsoft Corporation, Ellucian Company L.P, Oracle Corporation, IBM Corporation, SAP SE, Pearson plc, Dell, Inc, VMware, Inc, Xerox Holdings Corporation, ServiceNow, Inc, Unifyed, and Hyland Software, among others.

EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable and help them remain ahead of their competition.

Purchase Options 10% off

Methodology  

Request Customisation

Report Sample

Request Brochure

Ask an Analyst

( USA & Canada ) +1-415-325-5166 [email protected]

( United Kingdom ) +44-702-402-5790 [email protected]

Mini Report

• Selected Sections, One User
• Printing Not Allowed
• Email Delivery in PDF
• Free Limited Customisation
• Post Sales Analyst Support
• 50% Discount on Next Update

Single User License

• All Sections, One User
• One Print Allowed

Five User License

• All Sections, Five Users
• Five Prints Allowed

Corporate License

• All Sections, Unlimited Users
• Unlimited Prints Allowed
• Email Delivery in PDF + Excel

Any Question? Speak With An Analyst

View A Sample

Did You Miss Anything, Ask Now

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

Stay informed with our free industry updates.

We use cookies, just to track visits to our website, we store no personal details. Privacy Policy X

Press Release

Industry Statistics

• Solutions Corporate Market Analysis Customer Experience Product Lifecycle Brand Strategy Research & Insights Higher Education Enrollment Management Academic Program Development Student Success Operations & Finance Advancement Marketing Grants Research & Insights K-12 Education Curriculum and Instruction Diversity, Equity, and Inclusion Academic Program Planning and Impact Strategic Planning Teacher Recruitment and Retention Operational Planning School Climate Research & Insights
• Data Analysis
• Qualitative Research
• Strategic Advising
• Benchmarking & Best Practices
• Market Modeling
• Research & Insights By Industry Corporate Higher Education K–12 Education By Type Insights Blog Reports & Briefs Case Studies Webinars All Research & Insights
• Client Testimonials
• Current Openings
• Recruitment Process
• Social Impact
• Careers in Research
• Careers in Sales and Account Management
• Diversity, Equity, and Inclusion
• Client Login

2024 Trends in Higher Education

• Posted on: February 14, 2024
• Topic: Higher Ed Trends , Higher Education

Higher education leaders are being tested in unrivaled ways — from enrollment struggles to financial stressors, student support needs, legislative restrictions, free speech challenges, and the rapid expansion of artificial intelligence. The colleges and universities that reinforce their decisions with data and research will be the ones that successfully weather any oncoming storms.

Download our report, 2024 Trends in Higher Education, for a fresh take on the top trends and bold ideas shaping institutions this year: 

• Reduced enrollment barriers
• Student supports to improve retention
• High-return academic programs
• Institutional value and economic impact  
• Nimble approaches to finances and operations  

“ …Institutions are meeting the moment with a renewed sense of tenacity and an eye toward longevity. W e’re seeing colleges and universities forge f resh paths in 2024 to reduce student enrollment barriers, deliver stronger support to r etain students, enhance the quality and relev ance o f academic offerings, illuminate their impressive economic impact, and rebalance their operations with agility. ”  

Higher Education Leaders Use Data to Drive Tough Decisions

The last few years in higher education have been marked by mounting pressures and increased public scrutiny from multiple directions. Yet, institutions are rising to the challenge and tackling these issues head-on, rather than resting on their laurels.   

Many colleges and universities are using research and data to improve how they communicate their value, confirm their relevancy, and deliver results in today’s shifting world. In supporting our members’ challenges and solutions, we have developed this report to illuminate the primary trends that we believe will shape higher education in the coming year.  

Hanover’s 2024 Trends in Higher Education Report is drawn from our higher education research and experience advising and collaborating with hundreds of institutions. The trends, recommendations, and case studies outlined in this report are intended to signal how institutional leaders can prepare for the landscape ahead and use practical, data-informed insights to fuel a renewed era of higher education success — for institutions, students, and society at large.  

To compare this year’s trends to last year’s, check out the  2023 Trends in Higher Education report.

See where higher education is heading in 2024

Download the report to see what's next for your institution..

Research & Insights

Receive industry-leading insights directly in your inbox.

If you have difficulty accessing any part of this website or the products or services offered by Hanover Research, please contact us at [email protected] for support.

Become a client

Access the best custom research to help hit your organization’s goals . Request your custom consult below and a member of our team will be in touch.

Have questions? Please visit our contact page .

Let us come to you!

Receive industry insights directly in your inbox.

Our newsletters are packed with helpful tips, industry guides, best practices, case studies, and more. Enter your email address below to opt in:

Higher education listen up: These are the 5 trends Deloitte says are most important for 2024

Parts of higher education are facing existential crises. 

While that may sound like hyperbole, there is a growing number of students who are questioning the basic value of a college degree. And this is translating into action. Enrollments are down , and colleges have been forced to permanently shut their doors .

UNC Kenan-Flagler’s top-ranked online MBA

This is just part of the challenges and opportunities that Deloitte has sought to analyze in their annual Higher Education Trends Report . The 2024 edition, released today and shared exclusively to Fortune addresses five areas of importance for higher education:

• Outcomes and articulating value proposition; 
• Crises in leadership; 
• College athletics; 
• Artificial intelligence (AI); and
• Public-private partnerships.

The overarching theme for all these trends? “The eroding trust in higher education,” says Megan Cluver, principal within Deloitte’s higher education practice.

Shifting from completion to outcomes

Confidence in higher education is falling—down from 57% in 2015 to just 36% in 2023, according to Gallup . And what’s even more telling is research released this year from Strada and The Burning Glass Institute that found that just a little over half (52%) of graduates are underemployed a year after graduation; a decade post-graduation, that number is still  45%.

When coupled with increased tuition , it’s difficult to see the worth of a attending college.

Cole Clark, managing director of Deloitte’s higher education sector, says this rapidly eroding confidence in higher education to prepare students for the true workforce is posing challenges all around.

“Focusing on outcomes is one way to begin to change the narrative on the ROI of a post-secondary degree,” Clark tells Fortune. “For the longest time, the higher education sector was focused on completion, which were suboptimal—in some cases, they still are still suboptimal—but there’s a significant shift from completion now to outcomes, employability.”

The trends report, which he co-authored with Cluver and others, suggests that higher education institutes should prioritize aligning offerings with the demands of the labor market, which will not only help more students land jobs but also provide better returns on investments.

Additionally, universities can expand lifelong learning opportunities through continuing education programs or online degree offerings, the report adds. Moreover, to gain back trust, schools can simply be more transparent with program costs and degree outcomes. For example, the University of North Carolina System studied and published ROI data of all of its programs.

Tackling AI together

AI, and in particular, generative AI continues to be the top of mind of students, faculty, and administrators alike. 

Larger, R1 research institutions are very heavily focused on AI, Cluver explains, to not only improve their own university but also the world and society at large. For smaller universities that may not have the resources to dedicate to AI, she expects there to be more partnerships across higher education as well as with third-party providers to tackle AI together . 

“I think it’s going to open up a whole new world of educational opportunities that we thought were going to totally disrupt higher education, and now I think we’re gonna see other ways of experimentation,” Clark says.

They both noted Khan Academy and its AI assistant, Khanmigo as a promising example of how AI can be truly integrated effectively into learning and work toward leveling the playing field.

The Deloitte report highlights three key areas of impact in which AI can truly make the world of higher education better, if integrated appropriately: curriculum evolution, enhancing core operations, and streamlining routine tasks. It also encourages schools to train its faculty and staff so they too can apply it to courses and evaluate appropriate and ethical uses. 

“Higher education is uniquely suited to serve at this moment by helping to envision a future in which society trusts humans and machines to work together while leveraging the promise of generative AI to make education more accessible and affordable for all,” the report states.

Harvard Business Analytics Program

Mba rankings.

• Best Online MBA Programs for 2024
• Best Online Master’s in Accounting Programs for 2024
• Best MBA Programs for 2024
• Best Executive MBA Programs for 2024
• Best Part-Time MBA Programs for 2024
• 25 Most Affordable Online MBAs for 2024
• Best Online Master’s in Business Analytics Programs for 2024

Information technology & data rankings

• Best Online Master’s in Data Science Programs for 2024
• Most Affordable Master’s in Data Science for 2024
• Best Master’s in Cybersecurity Degrees for 2024
• Best Online Master’s in Cybersecurity Degrees for 2024
• Best Online Master’s in Computer Science Degrees for 2024
• Best Master’s in Data Science Programs for 2024
• Most Affordable Online Master’s in Data Science Programs for 2024
• Most Affordable Online Master’s in Cybersecurity Degrees for 2024

Health rankings

• Best Online MSN Nurse Practitioner Programs for 2024
• Accredited Online Master’s of Social Work (MSW) Programs for 2024
• Best Online Master’s in Nursing (MSN) Programs for 2024
• Best Online Master’s in Public Health (MPH) Programs for 2024
• Most Affordable Online MSN Nurse Practitioner Programs for 2024
• Best Online Master’s in Psychology Programs for 2024

Leadership rankings

• Best Online Doctorate in Education (EdD) Programs for 2024
• Most Affordable Online Doctorate in Education (EdD) Programs for 2024
• Coding Bootcamps in New York for 2024
• Best Data Science and Analytics Bootcamps for 2024
• Best Cybersecurity Bootcamps for 2024
• Best UX/UI bootcamps for 2024

Boarding schools

• World’s Leading Boarding Schools for 2024
• Top Boarding School Advisors for 2024

• Hardware & Software IT Services
• Higher Education Market

"Smart Strategies, Giving Speed to your Growth Trajectory"

Higher Education Technology Market Size, Share & COVID-19 Impact Analysis, By Component (Hardware, Solutions, and Services), By Learning Mode (Offline Learning, and Online Learning), By End-user (Private Colleges, Community Colleges, and State Universities), and Regional Forecast, 2021-2028

Last Updated: April 08, 2024 | Format: PDF | Report ID: FBI104503

• Segmentation
• Methodology
• Infographics
• Request Sample PDF

KEY MARKET INSIGHTS

The global higher education technology market size was valued at USD 77.66 billion in 2020 and is projected to grow from USD 85.43 billion in 2021 to USD 169.72 billion in 2028, at a compound annual growth rate (CAGR) of 10.3% in the 2021-2028 period. Based on our analysis, the global market exhibited a significant growth of 9.9% in 2020 as compared to the average year-on-year growth during 2017-2019. The global impact of COVID-19 has been unprecedented and staggering, with higher education witnessing a negative impact on demand across all regions amid the pandemic. The rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.

Higher education institutes combine technology with theory and practical studies to identify the best method to achieve the defined learning objective and outcome. Many institutes and universities worldwide adopt different tools and modes to transform their teaching, such as laboratory workshops, into an online, blended delivery method. Some of the universities are seeking help from tech giants by joining hands or partnering with them. For instance,

• In June 2021, the University of Illinois Urbana-Champaign Grainger College of Engineering partnered with tech giant IBM Corporation to reinforce the college’s workforce and research development efforts in artificial intelligence , quantum information technology, and environmental sustainability.

COVID-19 Impact

Temporary Closure of Institutes Reduced Educational Hardware Demand and Increased Online Learning

The COVID-19 pandemic has temporarily shut down most educational institutes across the world. As per the Boston College Center for International Higher Education report, in April 2020, around 220 million students have been affected globally, as tertiary education institutes and universities have temporarily shut down in 170 countries and communities. Also, as per the National Student Clearinghouse Research Center Report, the number of college student enrollments has fallen to 1.3%, with the loss of about 231,000 students compared to the year earlier.

Traditional education learning system’s approaches have suddenly shifted to virtual, distance, and blended learning systems through remote learning platforms. For instance, in March 2020, the Chinese Ministry of Education started providing flexible online learning to over 270 million students through the “Disrupted Classes, Undisrupted Learning” program. Institutes are adopting advanced solutions to make infrastructures more responsive, engaging, and insightful than ever before. Thus, this unprecedented growth in the demand for education technologies during the present crisis fuels the growth of this market.

LATEST TRENDS

Request a Free sample to learn more about this report.

Increasing Investments from Venture Capital Firms in Education-Technology to Surge Market Opportunities

Over the past ten years, education-technology (EdTech) deals have exploded in value and number, reaching approximately 300 transactions by 2020. In parallel, the number of venture capital (VC) investing in EdTech companies is increasing dramatically.

• As per the World Economic Forum (WEF) report of April 2019, the global Ed-tech investments have reached USD 18.66 billion in 2019.
• According to the annual report published by European EdTech VC Educapital, global Ed-tech investment was projected to be growing by 77% in 2018 to reach USD 8.3 billion. The United States, France, India, and China are the major investors in Ed-tech.

Similarly, prominent companies such as Owl Ventures, Kapor Capital, Exceed Capital, and others are investing in many educational technologies to improve the education system. Thus, growing funding for transforming the education system will drive advanced higher education technology market opportunities.

DRIVING FACTORS

Increasing Proliferation of Online Teaching to Aid Market Growth 

Online learning has started to gain much pace in the higher education sector. The availability of high-speed internet, increasing usage of personal computing devices, and governments’ initiative towards digital learning are the key factors responsible for driving the popularity of online learning platforms.

The trend of distance learning across North American countries has significantly accelerated online teaching-learning approaches. Several institutes have started enrolling students for partial or fully online educational programs at the institutional level.

• As per the ‘Online Education in 2019’ report published in September 2019 by Northeastern University, 1.46 million students were enrolled in online four-year undergraduate programs, 774,000 in two-year programs, and 869,000 for graduate-level courses.

Apart from this, the COVID-19 pandemic has strengthened the support for online coaching. Thus, the crisis is also expected to considerably expand the usage of distance education platforms for higher type of education is driving the higher education technology market growth.

RESTRAINING FACTORS

Insufficient State Funding and Higher Tuition Fees to Limit Enrollments

Many countries are facing incapability in adopting advanced learning solutions owing to the lesser availability of dedicated funds. Besides, the rapidly transforming educational culture is forcing institutes to increase their expenses to modernize their services and infrastructures. Thus, several universities, colleges, and institutes have started generating revenues from students' tuition fees rather than government funding. However, the rising need for increasing tuition charges puts tremendous strain on students. This factor is likely to affect the number of enrollments and, thus, restrain the growth of the market for higher education technology.

SEGMENTATION

By component analysis.

Substantial Spending on Learning Software to Drive Market Growth

Based on components, the market has been classified into hardware, solutions, and services.

Among these, the hardware segment is presently holding a major share of the market for higher education technology, while the solutions segment is likely to exhibit substantial growth during the forecast period. This is attributable to increased demand for projectors, interactive whiteboards, printers, PCs, laptops, tablets, smartphones, and other personal computing devices, that have become essential components of modern educational systems. For instance, a report published in April 2019 by the Government of the UK, stated that each year, schools in England spend about USD 13 billion on non-staff expenses, and out of these, USD 608 million is spent on learning hardware equipment.

The solutions segment is further classified into student information systems, learning management systems, student response systems, campus management, performance management, and others. Among these, the student information systems and performance management sub-segments are holding a commanding market share. The need to record and maintain detailed information about students is accelerating the growth of student information systems. Progressive approaches towards online training and learning support the demand for other systems such as advanced higher education technology.

Similarly, the increasing adoption of software tools is anticipated to drive the demand for training and consulting services during the forecast period.

By Learning Model Analysis

Robust Flexibility of Online Learning to Increase Its Popularity

Based on the learning mode, the market is segmented into offline learning and online learning.

Offline learning captures maximum share due to the high preference for traditional teaching-learning methods. However, the amalgamation of digitalization such as e-learning or smart learning in the traditional teaching methods. Incorporating advanced learning methods has reduced the faculty’s workload by automating various educational processes, and it is encouraging organizations to adopt these technologies.

The online learning segment is likely to witness remarkable growth during the forecast period. This is owing to the rise in funding for online education programs. For instance, as per a national survey conducted by Higher Ed and Gallup in 2019, 56% of college and university chief academic officers (CAOs) agreed that they have planned to allot significant funds to online programs in 2019. Besides, the scalability and flexibility offered by online learning platforms are likely to aid segmental growth in the forthcoming years. In January 2020, the United Arab Emirates-based Khawarizmi International College deployed an open-source LMS system to enhance its educational landscape.

By End-user Analysis

To know how our report can help streamline your business, Speak to Analyst

Growing Private Educational Institute to Fuel the Demand for Advanced Learning Software

By end-user, the market is categorized into private colleges, community colleges, and state universities.

The state universities segment has captured the maximum higher education technology market share. According to the ‘All-India Survey on Higher Education (AISHE)’ conducted by the HRD Ministry, in September 2019, total higher educational institutions in India have grown from 49,964 to 51,649 universities from 903 to 993 during 2017-2019.

The private colleges segment is likely to exhibit significant growth. This growth can be attributed to the increasing number of private institutions and universities.

The community colleges segment is likely to exhibit slow growth as the enrollments in community colleges have slumped in the past decade. 

REGIONAL INSIGHTS

North America Higher Education Technology Market Size, 2020 (USD Billion)

To get more information on the regional analysis of this market, Request a Free sample

Geographically, the market is fragmented into five major regions such as North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America. They are further categorized into countries.

North America to dominate the market share during the forecast period. This dominance has been attributed to the significant spending on the education sector in the region. The United States is considered an education hub with the highest number of institutions and universities globally. Significant investments in educational technologies are fueling market growth across the United States. In addition, governmental efforts to broaden the education landscape at the international level propels the demand for higher education technology in the region.

Europe is expected to capture a substantial share in the global market as the region is experiencing a notable rise in the number of institutions. European institutions have adapted their teaching and learning approaches in response to the changing demand and societal and technological developments. Progressive prospects towards advanced learning approaches are expected to drive market growth across Europe. For instance, in February 2021, the German Chancellor & Education Minister launched Digital Education Initiative to strengthen learning.

Asia Pacific is likely to experience tremendous growth in the global market during the forecast period. This is owing to the increasing importance of higher education in the region. Education has become a vital element for Asian countries to support economic and sociological development. Ongoing digitization across various countries is stimulating the demand for advanced teaching-learning approaches in Asia Pacific. Governments, including Japan, India, Australia, and Malaysia, are supporting online learning methods, further augmenting market value across the region.

The Middle East & Africa to showcase steady growth during the forecast period. As per the ‘Understanding Middle East Education’ report of 2018, Egypt enrolled 2.4 million students in 2016. This is expected to fuel market opportunities in the region. Similarly, Latin America is creating excellent opportunities for education providers, and rising investments have stimulated a favorable environment in the region’s education industry.

KEY INDUSTRY PLAYERS

Highlighting Customized Learning Solution to Boost Market Presence

Key companies in the market are continuously focusing on evolving their existing product and service portfolios. Vendors are launching customized solutions as per the requirements of institutes and students. Also, advanced technologies such as artificial intelligence, machine learning , and deep learning are helping key players to develop innovative solutions. Besides, partnerships and collaborations with educational institutes help vendors to expand their business portfolios.

September 2020 – 2U, Inc. and Colgate University partnered to provide students with a rich and engaging online learning experience during the COVID-19 pandemic. This partnership aims to offer college faculties unique opportunities for skill-building and retool the existing approaches to expand their current teaching methods.

July 2020 – Blackboard, Inc. launched a data-driven, scalable, and proactive student retention solution that enables institutes to facilitate personalized coaching and early student intervention.

LIST OF KEY COMPANIES PROFILED:

• Oracle Corporation (California, United States)
• Astera Software (California, United States)
• Dell Inc. (Texas, United States)
• VMware, Inc. (California, United States)
• CDW LLC. (Lincolnshire, Illinois)
• ServiceNow, Inc. (California, United States)
• Unifyed (Chicago, Illinois.)
• Cisco Systems, Inc. (California, United States)
• Verizon (New York, United States)
• Blackboard Inc. (Washington, D.C., United States)

KEY INDUSTRY DEVELOPMENTS:

• February 2020 – Degreed partnered with LearnUpon to deliver streamlined learning and development solutions and learning management systems . Under this partnership, Degreed can help its clients to streamline their vendor management and technology investments.
• October 2020 – Blackboard Inc. and a leading consortium of higher education institutions, 'Unizin,' announced a partnership to enable a data-informed and more inclusive learning experience for Unizin's member institutions. This partnership would offer Blackboard's accessibility solution called 'Ally' to Unizin's 14 member institutions.

REPORT COVERAGE

An Infographic Representation of Higher Education Market

To get information on various segments, share your queries with us

The global higher education technology market research report highlights leading regions across the world to offer a better understanding of the user. Furthermore, the report provides insights into the latest industry and market trends and analyzes technologies deployed at a rapid pace at the global level. It further highlights some of the growth-stimulating factors and restraints, helping the reader gain in-depth knowledge about the market.

REPORT SCOPE & SEGMENTATION

Frequently asked questions.

The market is projected to reach USD 169.72 billion by 2028.

In 2020, the market was valued at USD 77.66 billion.

The market is projected to grow at a CAGR of 10.3%.

The hardware segment is likely to lead the market.

Increasing proliferation of online teaching to aid market growth

Oracle Corporation, Astera Software, CollegeDegrees.com, LLC, Bain & Company, Inc., Dell Inc., VMware, Inc., Xerox Corporation, CDW LLC, and Cisco Systems, Inc. are the top market players.

North America is expected to hold the highest market share.

The state universities segment is expected to grow with a remarkable CAGR.

Seeking Comprehensive Intelligence on Different Markets? Get in Touch with Our Experts

• STUDY PERIOD: 2017-2028
• BASE YEAR: 2020
• HISTORICAL DATA: 2017-2019
• NO OF PAGES: 140

Personalize this Research

• Granular Research on Specified Regions or Segments
• Companies Profiled based on User Requirement
• Broader Insights Pertaining to a Specific Segment or Region
• Breaking Down Competitive Landscape as per Your Requirement
• Other Specific Requirement on Customization

Information & Technology Clients

Related Reports

• Smart Education and Learning Market
• Learning Management System Market
• Virtual Reality in Education Market
• E-Learning Compliance Corporate Training market

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

“Thanks a million. The report looks great!”

“Thanks for the excellent report and the insights regarding the lactose market.”

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

“I just finished my first pass-through of the report. Great work! Thank you!”

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

Get in Touch with Us

+1 424 253 0390 (US)

+44 2071 939123 (UK)

+91 744 740 1245 (APAC)

[email protected]

• Request Sample

Sharing this report over the email

The global higher education technology market is projected to grow from $85.43 billion in 2021 to $169.72 billion in 2028 at a CAGR of 10.3% in forecast period

Read More at:-

• New! Member Benefit New! Member Benefit
• Featured Analytics Hub
• Resources Resources
• Member Directory
• Networking Communities
• Advertise, Exhibit, Sponsor
• Find or Post Jobs

• Learn and Engage Learn and Engage
• Bridge Program

• Compare AACSB-Accredited Schools
• Explore Programs

• Advocacy Advocacy
• Featured AACSB Announces 2024 Class of Influential Leaders
• Diversity, Equity, Inclusion, and Belonging
• Influential Leaders
• Innovations That Inspire
• Connect With Us Connect With Us
• Accredited School Search
• Accreditation
• Learning and Events
• Advertise, Sponsor, Exhibit
• Tips and Advice
• Is Business School Right for Me?

5 Business Education Trends to Watch in 2022

As we enter 2022, business schools are once again faced with the challenge of perpetual change, travel restrictions, and the continued rise and fall of COVID-19 cases caused by new variants. Yet, this year, schools are better prepared for these challenges than they were before.

Since the first COVID outbreak, schools have adopted new educational technologies at a rapid rate, launched flexible delivery formats, and recruited and trained thousands of learners both online and offline.

Plus, amid the disruption, demand for graduate management education persists. Applications to business schools surged after the first COVID wave and remain high as professionals re-evaluate their careers and strive for job market competitiveness.

So how might the world of business education be different this year? Here are five of the biggest business education trends to watch in 2022:

• Rise of the Virtual Campus
• Climate Consciousness
• Stackability
• Interdisciplinarity
• Return of the International Candidate

1. Rise of the Virtual Campus

In New York, Columbia Business School opens its new campus this month with two facilities on Columbia University’s Manhattanville campus, doubling the size of the school’s current space. But mostly, in 2022, we’ll see the growth and development of the virtual campus, with schools building closer ties between real-life and virtual learning environments.

The majority of schools  now offer MBA programs in hybrid or online formats, and most schools say the pandemic will have a lasting impact on their programs. In fact, Columbia’s new campus has been built complete with microphones, cameras, and an array of new technologies to enable hybrid learning.

In France, NEOMA Business School was the first European business school to open a fully virtual campus  in late 2020. Using a personalized avatar, NEOMA students can study in virtual classrooms; attend conference events; meet working groups; and access the school’s library, career center, and wellness center—all via the virtual campus.

Meanwhile, at INSEAD, over 2,000 students both on-campus and at home have taken part in courses using virtual reality headsets . INSEAD’s VR Immersive Learning Initiative was launched after the COVID outbreak to teach the case method in a different, more immersive way.

In 2022, hybrid learning will become increasingly fluid as new technologies are introduced to enable learners to switch seamlessly between face-to-face study and an immersive virtual world. Some deans are even talking about a metaverse for business education !

2. Climate Consciousness

Each year, BusinessBecause asks business school deans to predict how business education will change in the year ahead. In 2022, the climate crisis is top of the agenda.

ESSEC Business School in France, for example, is aiming to reduce its program-related carbon emissions by 25 percent this year.

ESSEC has eliminated all long-haul international travel, canceling trips to destinations like the U.S. and China. Instead, students on international field trips travel by train to neighboring European countries and use VR headsets to join international conferences and company networking events.

Elsewhere, topics like sustainability and “green” finance are becoming a mainstay of the business school curriculum.

Georgetown University’s McDonough School of Business is launching a Master in Environment and Sustainability Management in August 2022, covering business fundamentals plus topics like environmental science; climate change impact measurement; and environmental, social, and governance issues.

Schools are also transforming themselves to become more environmentally friendly. Columbia’s new campus is the first neighborhood development in New York City to earn the prestigious LEED-ND Platinum designation , based on a rating system for green buildings from the U.S. Green Building Council.

The new Columbia Climate School will be built next to the business school, and Columbia reportedly plans to co-launch an MS in climate finance by 2024.

3. Stackability

Credentials, certificates, and stackable degree programs—we’ll see business schools offer ever more flexible ways of learning in 2022. Indeed, over 70 percent of business school leaders responding to a recent MBA Roundtable survey  said alternative credentials are a required part of a business school’s strategy.

Saint Joseph’s University Haub School of Business relaunched its MBA program in a super-flexible, stackable, three-certificate model last year. Learners can study individual credit-bearing certificates online or in-person, and/or they can stack three of them to gain full MBA certification.

For many schools, stackable microcredentials  will become a useful recruiting tool. These are typically lower-cost, online, credit-bearing courses, meaning participating students gain credits that count toward a formal degree program.

By offering microcredentials , schools can therefore build brand awareness, showcase their expertise, and attract a wider candidate audience, while providing a strong incentive for learners to pursue their full degree programs in the future.

The online Master in Management Essentials program, for example, is offered by ESMT Berlin, IE Business School in Madrid, and Imperial College Business School in London. On completion, participants earn a certificate from each school and can then apply credits earned to full-time master’s programs at ESMT and IE.

Students who enroll in a master’s program also get the total cost of the course (6,500 EUR, or 7,300 USD) deducted from their tuition.

4. Interdisciplinarity

Business schools in 2022 are no longer gilded outposts on the edge of the university campus. Instead, schools are collaborating with other departments, integrating the insights from diverse fields—humanities, political science, natural sciences, and design—into the curriculum.

As schools take an interdisciplinary approach, MBA and business master’s students study coding and sustainable finance, and they focus more on the intersection between business and healthcare  and between business and the environment .

In September 2022, University College London will open the world’s first business school solely dedicated to healthcare . UCL’s Global Business School for Health will train future healthcare leaders and will offer a Health MBA plus specialized master’s programs in biotech and pharmaceutical management, global healthcare management, and digital health and entrepreneurship.

And there are even forays into the space industry. Arizona State University Thunderbird School of Global Management has just launched its Executive Master of Global Management with a specialization in space leadership, business, and policy, covering topics including space policy and law, space entrepreneurship, and ethical and sustainable commercial space travel.

5. Return of the International Candidate

COVID will continue to impact the plans of some business school candidates looking to study abroad in 2022. In China, travel and visa restrictions mean that schools are struggling to recruit international students.

But, in general, this year will see more international students arriving on business school campuses, as international applications continue to recover from the hit they took at the start of the pandemic.

The Graduate Management Admission Council’s Application Trends Survey , which serves as a good barometer for the year ahead, found that the total volume of international applications to graduate programs rose by 4.1 percent in 2021, while 44 percent of MBA programs saw an increase in international applications.

In 2021, 57 percent of two-year MBA programs—many of them top-ranking U.S. MBA programs—reported an increase in international applications, compared to 28 percent in 2019. One likely cause is the end to Trump-era visa restrictions that allowed for greater mobility.

More women are also applying to two-year MBAs (60 percent of programs reported application growth from women in 2021), with the Wharton School of the University of Pennsylvania enrolling its first majority-female MBA class in its history.

Before the pandemic, applications to graduate business school programs hit a three-year low. Now, increasing demand and the diversity of the candidate pool suggest positive signs for the year ahead.

• microcredentials
• online learning
• societal impact
• sustainability
• virtual reality

• [email protected]

• Education Services

Higher Education Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, India, UK, Germany - Size and Forecast 2024-2028

• Published: Dec 2023
• SKU: IRTNTR41079

Enjoy complimentary customisation on priority with our Enterprise License!

Higher Education Market Forecast 2024-2028

The Global Higher Education Market is projected to reach a value of USD 74.18 billion at a  CAGR of 14.77% between 2023 and 2028. The market is driven by factors such as increasing demand for advanced skills, technological advancements, and globalization. Online education is a significant trend in the higher education market, with many institutions offering distance learning programs. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

The emergence of new education institutes is the key factor driving global systems market growth. As the education sector is growing at a fast pace globally, various new institutes are being established. For example, in March 2021, the Chinese government announced the Greater Bay Area plan for Hong Kong, Macau, and nine cities in Guangdong with a combined population of 72 million-11 new universities are on track to open for enrolment this year alone. Such a rise in the establishment of new institutes is likely to fuel the demand for various education solutions, which, in turn, will drive the growth of the learning market during the forecast period.

  Request Free Sample 

Market Segmentation by Product 

Based on product.  The market share growth by the software segment  will be significant during the forecast period. The software segment is further segmented into support and solutions. The solutions subsegment includes learning management systems (LMSs), enterprise resource planning (ERP), adaptive learning software (ALS), content management systems (CMSs), and others. Due to the above factors the software market is expected to have a steady growth. 

Get a glance at the market contribution of various segments View PDF Sample

The software segment was valued at   USD 22.79 billion  in 2018 .  The shift in the focus of institutions toward active learning techniques and changes in educational content delivery methods have led to a rise in the demand for various education software. Furthermore, Many institutions around the globe are focusing on improving their information and communications technology (ICT) infrastructure with the help of government initiatives. These factors are likely to fuel the demand for software, which, in turn, will fuel the growth market.

Regional Insights

North America  is estimated to contribute 37% to the growth of the global market during the forecast period.

View the Bestselling Market Report Instantly

North America dominates the global market because of the growing need for effective and quality education in the developed economies in the region. Owing to the increasing popularity of learning, institutions are investing in modern technologies that can be used to improve the learning experience for students as well as enable educators to deliver and access content from anywhere at any given point in time. This has fueled the adoption of on-cloud solutions. Furthermore, the US Department of Education has devised the National Education Technology Plan (NETP) that endorses the use of adaptive learning in colleges. Hence, such factors are expected to drive market growth in this region during the forecast period.  

Market Dynamics and Customer Landscape

The global higher education market offers diverse pathways for career advancement, including graduate degrees, short workshops, and distance learning courses, catering to the evolving needs of a youthful population, leveraging technological advancements to provide virtual classrooms and online learning environments across institutions of higher learning, fostering worldwide collaboration and international programs to address employment criteria and skilled labor demands amidst economic fluctuations and cybersecurity threats such as hackers, phishing attacks, ransomware, and malware, with a focus on ensuring security solutions and international student mobility.

Significant Market Trends

Growing emphasis on technology-based course delivery is the primary trend shaping market growth. Several universities and colleges are focusing on implementing visual technologies, such as VR, in delivering blended learning courses. Content development plays a crucial role in blended learning courses. In the past few years, the utilization of gamification and simulations has increased. Visual technologies, such as VR, are being utilized in this sector.

Consequently, it will enable the provision of timely and targeted feedback on student performance . It will also enable students to engage in complex problem-solving. Therefore, the growing emphasis on technology-based course delivery will enhance the growth market.

Major Market Challenges

The rising availability of open-source software providers is a challenge that affects market growth. End-users such as colleges, universities, and students tend to adopt open-source learning software solutions as they are free of cost. Several massive open online courses ( MOOCs ) are also available online, which the students can access from home. MOOCs provide an open environment and free access to educational content. They also offer a wide variety of content to attract customers.

Moreover, the scope of MOOCs is growing due to their semi-synchronicity , their engaging course design, the incorporation of analytics, and free access to verified certificates and diplomas from major educational institutions and businesses. Market players that offer solutions and services are expected to face intense competition from MOOCs, which is likely to impede the growth of the market during the forecast period.

Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

Global  Market Customer Landscape

Key Major Market Companies

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Cisco Systems Inc.: The company offers education solutions such as digital learning and digital campus. 

The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Class Technologies Inc.
• Educomp Solutions Ltd.
• Ellucian Co. LP
• Fujitsu Ltd.
• Harvard University
• Instructure Holdings Inc.
• Jenzabar Inc.
• Massachusetts Institute of Technology
• Microsoft Corp.
• Oracle Corp.
• Pearson Plc
• Promethean World Ltd.
• SMART Technologies ULC
• Stanford University
• University of Cambridge
• University of Oxford
• Xerox Holdings Corp.

Market Analyst Overview

The global higher education market is experiencing a transformative shift, especially with the rise of virtual classrooms and online learning environments. Institutions of higher learning are increasingly offering advanced degrees and graduate programs to meet the demands of youth seeking career advancement. International programs foster worldwide collaboration, attracting international student mobility . However, challenges persist, including financial assistance for students and the need for skilled labor meeting employment criteria.

Amid economic uncertainties like recession, higher education courses remain pivotal for producing skilled workers. Yet, cybersecurity threats such as hackers, phishing attacks, ransomware, and malware necessitate robust security solutions to safeguard online learning platforms and community-based college programs. In today's dynamic landscape, higher education institutions are adapting to meet diverse needs, including study abroad options and aligning with changing workforce requirements. Government programs play a crucial role in funding and navigating legislative changes impacting student financial assistance programs. Personality traits play a crucial role in various aspects of life, influencing how individuals interact with others, make decisions, and approach challenges. The International Monetary Fund (IMF), as a global financial institution, considers factors like leadership qualities, adaptability, and communication skills when assessing candidates for key roles, reflecting the importance of personality traits in professional environments and international diplomacy.

Collaborations with industries drive curriculum development and upskilling , addressing evolving job responsibilities. Concurrently, societal shifts underscore the importance of social and cultural considerations in college degree pursuits. Embracing environmental sustainability and social responsibility, institutions foster diversity and prioritize environmental stewardship. However, challenges persist, such as the rising cost of education, encompassing living expenses , textbooks, and tuition, contributing to the student debt burden. Navigating regulatory compliance and upholding academic standards remain paramount in this evolving educational landscape. 

• Segment Overview

This market growth and trends report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• Private Colleges
• State Universities
• Community Colleges
• Rest of Europe
• Saudi Arabia
• South Africa
• Rest of the Middle East & Africa

View PDF Sample

What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on market growth and forecasting factors that will drive the growth of the market  between 2024 and 2028
• Precise estimation of the market  size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market growth analysis across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

1 Executive Summary

• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• Exhibit 12: Offerings of vendors included in the market definition
• Exhibit 13: Market segments
• 3.3 Market size 2023
• Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• Exhibit 18: Historic Market Size – Data Table on global higher education market 2018 - 2022 ($ billion)
• Exhibit 19: Historic Market Size – Product Segment 2018 - 2022 ($ billion)
• Exhibit 20: Historic Market Size – End-user Segment 2018 - 2022 ($ billion)
• Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
• Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
• Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
• Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
• Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
• Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Product

• Exhibit 30: Chart on Product - Market share 2023-2028 (%)
• Exhibit 31: Data Table on Product - Market share 2023-2028 (%)
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product
• Exhibit 34: Chart on Software - Market size and forecast 2023-2028 ($ billion)
• Exhibit 35: Data Table on Software - Market size and forecast 2023-2028 ($ billion)
• Exhibit 36: Chart on Software - Year-over-year growth 2023-2028 (%)
• Exhibit 37: Data Table on Software - Year-over-year growth 2023-2028 (%)
• Exhibit 38: Chart on Hardware - Market size and forecast 2023-2028 ($ billion)
• Exhibit 39: Data Table on Hardware - Market size and forecast 2023-2028 ($ billion)
• Exhibit 40: Chart on Hardware - Year-over-year growth 2023-2028 (%)
• Exhibit 41: Data Table on Hardware - Year-over-year growth 2023-2028 (%)
• Exhibit 42: Market opportunity by Product ($ billion)
• Exhibit 43: Data Table on Market opportunity by Product ($ billion)

7 Market Segmentation by End-user

• Exhibit 44: Chart on End-user - Market share 2023-2028 (%)
• Exhibit 45: Data Table on End-user - Market share 2023-2028 (%)
• Exhibit 46: Chart on Comparison by End-user
• Exhibit 47: Data Table on Comparison by End-user
• Exhibit 48: Chart on Private colleges - Market size and forecast 2023-2028 ($ billion)
• Exhibit 49: Data Table on Private colleges - Market size and forecast 2023-2028 ($ billion)
• Exhibit 50: Chart on Private colleges - Year-over-year growth 2023-2028 (%)
• Exhibit 51: Data Table on Private colleges - Year-over-year growth 2023-2028 (%)
• Exhibit 52: Chart on State universities - Market size and forecast 2023-2028 ($ billion)
• Exhibit 53: Data Table on State universities - Market size and forecast 2023-2028 ($ billion)
• Exhibit 54: Chart on State universities - Year-over-year growth 2023-2028 (%)
• Exhibit 55: Data Table on State universities - Year-over-year growth 2023-2028 (%)
• Exhibit 56: Chart on Community colleges - Market size and forecast 2023-2028 ($ billion)
• Exhibit 57: Data Table on Community colleges - Market size and forecast 2023-2028 ($ billion)
• Exhibit 58: Chart on Community colleges - Year-over-year growth 2023-2028 (%)
• Exhibit 59: Data Table on Community colleges - Year-over-year growth 2023-2028 (%)
• Exhibit 60: Market opportunity by End-user ($ billion)
• Exhibit 61: Data Table on Market opportunity by End-user ($ billion)

8 Customer Landscape

• Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• Exhibit 63: Chart on Market share by geography 2023-2028 (%)
• Exhibit 64: Data Table on Market share by geography 2023-2028 (%)
• Exhibit 65: Chart on Geographic comparison
• Exhibit 66: Data Table on Geographic comparison
• Exhibit 67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 69: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibit 70: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibit 91: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibit 92: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibit 93: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibit 94: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibit 95: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 96: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 97: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibit 98: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibit 99: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 100: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 101: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibit 102: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibit 103: Chart on India - Market size and forecast 2023-2028 ($ billion)
• Exhibit 104: Data Table on India - Market size and forecast 2023-2028 ($ billion)
• Exhibit 105: Chart on India - Year-over-year growth 2023-2028 (%)
• Exhibit 106: Data Table on India - Year-over-year growth 2023-2028 (%)
• Exhibit 107: Market opportunity by geography ($ billion)
• Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• Exhibit 109: Impact of drivers and challenges in 2023 and 2028
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
• Exhibit 111: Overview on factors of disruption
• Exhibit 112: Impact of key risks on business

12 Vendor Analysis

• Exhibit 113: Vendors covered
• Exhibit 114: Matrix on vendor position and classification
• Exhibit 115: Cisco Systems Inc. - Overview
• Exhibit 116: Cisco Systems Inc. - Business segments
• Exhibit 117: Cisco Systems Inc. - Key news
• Exhibit 118: Cisco Systems Inc. - Key offerings
• Exhibit 119: Cisco Systems Inc. - Segment focus
• Exhibit 120: Class Technologies Inc. - Overview
• Exhibit 121: Class Technologies Inc. - Product / Service
• Exhibit 122: Class Technologies Inc. - Key offerings
• Exhibit 123: D2L Corp. - Overview
• Exhibit 124: D2L Corp. - Product / Service
• Exhibit 125: D2L Corp. - Key news
• Exhibit 126: D2L Corp. - Key offerings
• Exhibit 127: Educomp Solutions Ltd. - Overview
• Exhibit 128: Educomp Solutions Ltd. - Product / Service
• Exhibit 129: Educomp Solutions Ltd. - Key offerings
• Exhibit 130: Ellucian Co. LP - Overview
• Exhibit 131: Ellucian Co. LP - Product / Service
• Exhibit 132: Ellucian Co. LP - Key offerings
• Exhibit 133: Fujitsu Ltd. - Overview
• Exhibit 134: Fujitsu Ltd. - Business segments
• Exhibit 135: Fujitsu Ltd. - Key news
• Exhibit 136: Fujitsu Ltd. - Key offerings
• Exhibit 137: Fujitsu Ltd. - Segment focus
• Exhibit 138: Harvard University - Overview
• Exhibit 139: Harvard University - Product / Service
• Exhibit 140: Harvard University - Key news
• Exhibit 141: Harvard University - Key offerings
• Exhibit 142: Instructure Holdings Inc. - Overview
• Exhibit 143: Instructure Holdings Inc. - Product / Service
• Exhibit 144: Instructure Holdings Inc. - Key offerings
• Exhibit 145: Massachusetts Institute of Technology - Overview
• Exhibit 146: Massachusetts Institute of Technology - Product / Service
• Exhibit 147: Massachusetts Institute of Technology - Key offerings
• Exhibit 148: Microsoft Corp. - Overview
• Exhibit 149: Microsoft Corp. - Business segments
• Exhibit 150: Microsoft Corp. - Key news
• Exhibit 151: Microsoft Corp. - Key offerings
• Exhibit 152: Microsoft Corp. - Segment focus
• Exhibit 153: Oracle Corp. - Overview
• Exhibit 154: Oracle Corp. - Business segments
• Exhibit 155: Oracle Corp. - Key news
• Exhibit 156: Oracle Corp. - Key offerings
• Exhibit 157: Oracle Corp. - Segment focus
• Exhibit 158: Pearson Plc - Overview
• Exhibit 159: Pearson Plc - Business segments
• Exhibit 160: Pearson Plc - Key offerings
• Exhibit 161: Pearson Plc - Segment focus
• Exhibit 162: Stanford University - Overview
• Exhibit 163: Stanford University - Product / Service
• Exhibit 164: Stanford University - Key offerings
• Exhibit 165: University of Cambridge - Overview
• Exhibit 166: University of Cambridge - Business segments
• Exhibit 167: University of Cambridge - Key offerings
• Exhibit 168: University of Cambridge - Segment focus
• Exhibit 169: University of Oxford - Overview
• Exhibit 170: University of Oxford - Business segments
• Exhibit 171: University of Oxford - Key news
• Exhibit 172: University of Oxford - Key offerings
• Exhibit 173: University of Oxford - Segment focus

13 Appendix

• 13.1 Scope of the report
• Exhibit 174: Inclusions checklist
• Exhibit 175: Exclusions checklist
• Exhibit 176: Currency conversion rates for US$
• Exhibit 177: Research methodology
• Exhibit 178: Validation techniques employed for market sizing
• Exhibit 179: Information sources
• Exhibit 180: List of abbreviations

Frequently Asked Questions?

How big is the higher education market market , what is the higher education market market growth, which segment accounted for the largest higher education market market share , who are the key players in the higher education market market , what are the factors driving the higher education market market .

• Advent of changes in educational content delivery methods
• Growing emphasis on technology-based course delivery

[Avail subscription at 50% off, with report purchase]

One user only. Quick & easy download option

Enterprise:

Unlimited user access (Within your organization) Complimentary Customization Included

*For Enterprise license, go to checkout page

*Avail subscription at 50% off, with report purchase - limited to a week

[5 reports/month/user]

Basic Plan [5000 USD/Year]:

Single User Download 5 Reports/Month View 100 Reports/Month Add upto 3 Users at 625 USD/user

Teams Plan [7500 USD/Year]:

5 User Download 5 Reports/Month/User View 100 Reports/Month/User Add upto 30 Users at 500 USD/user

*You can upgrade to Teams plan at Subscription page

Subscribe & Save

Get lifetime access to our Technavio Insights

• Quick Report Overview:
• Market Size
• Table of Contents
• Market Scope
• Key Question Answered
• Technavio Subscriptions

Cookie Policy

The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.

Insights on Education

Spark & Sustain: How all of the world’s school systems can improve learning at scale

Six lessons for incoming university presidents

Stimulus funding deadlines loom: How are K–12 schools adjusting their priorities?

What it would take for US schools to fully recover from COVID-19

Want to learn more about how we help clients in education, more insights, connect with our education practice.

• SOFTWARE CATEGORIES
• FOR REMOTE WORK
• Research Center

19 Higher Education Trends for 2024: Latest Forecasts To Watch Out For

A diploma isn’t just a piece of paper that signifies the end of a student’s journey. Instead, it provides a gateway for fresh graduates to land a successful career in the corporate world, which entails higher income, more advancement opportunities, and better employment benefits . With a competitive job market affected by the pandemic, they can also learn the skills they need to strike out on their own and make their own opportunities.

This underlines the importance of understanding this generation’s key trends in higher education. After all, the higher education sector is sharing the burden of producing work-ready graduates and defining a large part of today’s workforce.

As the higher education landscape continues to evolve and take on a more transformative path, we’ll take a look at some of the most crucial education trends that are redefining education at this level. Below, you’ll see some of the global trends in higher education that you must keep tabs on.

Trends in Higher Education Table of Contents

• Affordability of College Tuition
• Discount Fees by Private Institutions
• Shifting Campus Demographics
• Accommodating Nontraditional Students
• Online Education
• International Student Recruitment
• Online Program Management Providers
• Corporate-Institution Partnerships
• Student Loans
• Increase in Capital Campaigns
• Learning Management Systems (LMS)
• Competency-Based Education
• MicroMasters Programs
• Salary of College Professors
• Most to Least Popular Courses
• Higher Education by Country
• College and University Governance
• College Closures and Mergers
• Bill Gates on Higher Education

One glance at the employment rates of college graduates is enough to tell you that higher education attainment is one of the major deciding factors for employers hiring new employees. It’s simply a given that graduates have better job prospects than their undergrad counterparts.

A study conducted by the National Center for Education Statistics revealed that the employment rate among people with bachelor’s or higher degrees peaked at 87%. On the other hand, employment rates for high school graduates fell to 74% (NCES, 2020). This is the underlying reason why there are 2.3 million people obtaining college degrees in a span of a year (CollegeStats).

With higher education attainment having such a substantial impact on employment prospects, more students are recognizing the need to finish a bachelor’s degree. While this explains why students continue to pursue higher education, experts point out a decline in the education quality that students get from colleges and universities.

But that doesn’t mean the higher education sector is numb to the danger signs found in particular aspects of education—college affordability, changing student profiles, the effectiveness of teaching approaches, and disruptions brought about by the pandemic. In this post, we compiled the modern trends in education that you should look out for.

1. Affordability of College Tuition

Cost is a huge factor that matters to many students who want to pursue higher education. And given the increase in demand and lack of state of funding, the cost of tuition and fees keep increasing at breakneck speed. These days, higher education institutions are charging more than twice the cost in 2008. In the states of Alabama and Arizona, for instance, tuition at public universities and colleges increased by more than 60%.

Aside from this, students have to mind the cost of boarding rooms, food, books, and other additional fees while enrolled in a college degree. For those that rely on online learning, they will have to prepare a budget for fast internet connection as well as a computer to use at home. In effect, the increasing higher education costs render most students either dropping out of college or not pursuing a degree at all.

It seems, however, that for 2021 and the next few years, college costs are dropping, with the year-over-year tuition declining by 5% for private schools and by 4% for public schools (US News, 2020). For the school year 2020-2021, tuition at private schools can cost $35,087 while it costs $9,687 for public schools (in-state).

Cost of College Education Trend Highlights

• Year-over-year tuition costs dropped by 5% at private colleges and about 4% at public colleges.
• For the school year 2020-2021, tuition at private schools can cost $35,087 while it costs $9,687 for public schools (in-state)

2. Discount Fees by Private Institutions

The National Association of College and University Business Officers, or NACUBO, revealed that incoming freshmen were offered discounts of higher than 50% by private colleges and universities for the school year 2017–18 (Inside Higher Ed, 2019). In the following school year, it even rose up to 52%. Private institutions used this as a strategy so that students can consider attending their schools. Amid the pandemic, some private colleges have also decided to place a freeze on costs or even slash tuition fees for the school year 2021-2022 to help struggling families (CNBC, 2020)

Instead of reducing the overall tuition, private institutions offer tuition fee discounts. Moreover, a psychology consultant found that 40% of students and their families would choose a school with discounted tuition over another college with lower tuition costs

This could be because higher prices are interpreted as an indication of quality. Concerning college trends in spending, many assume that the higher tuition price, the better education quality.

Discount in Education Trend Highlights

• Private institutions offer discounts on college tuition and fees.
• Discounted fees help colleges and universities retain or recruit new students.

3. Shifting Campus Demographics

More high school graduates attend colleges and universities without being held back by full-time work or family obligations. As a result, student profiles changed drastically. The pipeline of traditional students aged 18 to 22 has now become flat or decreased in higher education. And with this, student preferences and behavior have also changed. According to Generation Z statistics , the current generation is overtaking the number of Millenials on campuses.

Gen Z students are divided into several races and ethnic minorities, making their population more diverse. Furthermore, Gen Z students are more focused on their education. In fact, about 59% of high school graduates aged 18 to 20 are in college, most of them reporting that they feel a college degree is important.

With the rise of online learning in 2021, data suggests that students are both younger and older than the previous year. In a survey, 47% of school administrators said that age was the most significant trend that they have observed in online student demographics. 25% of school administrators said that they saw more adult non-traditional learners while 20% observed an increase in younger learners (BestColleges, 2020).

Thus, education leaders now take into account these changes in the demographics and exert efforts to tailor the existing educational system to the new generation’s needs.

How Generation Z Male and Female Value Education

Based on a 10-point scale.

Female in 4-year college

Male in 4-year college

Female in 2-year college

Male in 2-year college

Female not in college

Male not in college

Source: UPCEA Generation Z and Millenial Survey

Campus Demographics Trend Highlights

• Gen Z students are outnumbering Millenials in campus demographics.
• The population of Gen Z students is more diverse, comprising of several races and ethnic minorities.
• With the change in student demographics also came a shift in student preferences and behavior.

4. Accommodating Non-Traditional Students

Nontraditional students make up almost 75% of the nearly 20 million students currently enrolled in post-secondary education (NCES, 2020). More alarming than this is that 7 in 10 full-time college students also work to make ends meet (Georgetown University, 2018), This led to institutions using more diverse course content delivery methods.

The trends in higher education enrollment see a decline in traditional student enrollees. Hence, the sector continues to recruit more non-traditional students.

To accommodate the educational needs of nontraditional students, institutions gear towards a flexible learning ecosystem. This includes online platforms, such as LMS software providers , that allow flexible learning management. Such systems also accelerate course completion by offering additional courses.

Accommodating Non-Traditional Students Trend Highlights

• Almost 75% of the nearly 20 million students enrolled in higher education are nontraditional students.
• About 59% of nontraditional students have full-time jobs.

5. Online Education

Online education is one of the fastest-growing areas in education technology trends. From 33.1% in 2017, the percentage of all college students who took at least one online class rose to 34.7% the following year. Meanwhile, in the fall of 2020, 97% of college students reported switching to online instruction altogether (Education Data, 2020). With its steady, growing rates, online education remains the main driver of growth in post-secondary enrollments.

Data from various sources reveal that students show a more favorable response to online education. It brings to the table various benefits that cannot be achieved in a traditional classroom setting. For one, it gives students more flexible options, allowing them to take the courses while managing other responsibilities.

These digital learning trends in the higher education sector also signals a good time for learning management systems to expand their market to universities and college institutions.

Because of the recent student demand, there is more emphasis on online learning programs. Online education saw a growth of 15.4% in 2018, up from 14.7% in 2016, Moreover, it is predicted to increase at a CAGR of 9.23%, reaching $319.167 billion by 2025 (Research and Markets, 2020).  Recently as well, administrators at Purdue University within the transdisciplinary studies in the technology program launched a competency-based online class. Professors used recording and video conferencing tools to record online lectures that students can access anytime.

With face-to-face classes posing health risks, the rise of online learning is expected to continue while the COVID-19 pandemic rages on. The shift to online learning will also make learning institutions optimize their websites to be more mobile-friendly and to provide a good user experience overall. With students not constricted to enrolling in a particular geography, schools are redesigning their courses to be easily searchable to remain competitive (Annertech, 2020).

VR is also expected to provide immersive digital experiences as a workaround for social distancing restrictions such as conducting campus tours, open houses, and graduation ceremonies (Annertech, 2020).

Source: Internet World Stats via Statista (2020)

Online Education Trend Highlights

• In 2018, online education saw a growth of 15.4%. (Inside Higher Ed, 2018)
• The online education market is expected to reach $319.167 by 2025 (Research and Markets, 2020).
• Recent student demand puts more emphasis on the growth of online education.
• There are remarkable advancements in the quality of online education.

6. International Student Recruitment

International enrollments are not looking so good for the higher education sector as well. Different institution surveys found that there’s a decline in new international enrollments for two years in a row. Despite the higher education sector’s efforts in attracting international students, new enrollment rates fell at 5.5% at the graduate level, 6.3% at the undergraduate level, and 9.7% at the non-degree level. Furthermore, due to the pandemic, overall international student enrollment rate has dropped by 16% in 2020 (IIE, 2020).

Educational leaders point to the social and political environment in the US as partly the reason for this decline. The more restrictive policies on US visas and the administration’s take on immigration are making it a challenge for higher ed institutions to recruit more international students. With the newest policy in place, international students could easily accrue an unlawful presence in the US and be prohibited from re-entering the US for a period of 3 to 10 years. In addition to these issues, many students have also opted out of studying abroad to avoid the risk of contracting COVID-19.

To battle the declining number of student enrollees, universities and colleges recruit international students more aggressively. Leveraging international student activities can help raise new revenues. Recruiting more international students and encouraging partnerships with universities abroad also raise the stature of colleges and universities to global audiences.

In addition, the recruitment of international students leads to a diversified student body. It allows new cultural contexts that can, when integrated with the current curriculum, better prepare students to compete in a globalized economy.

Source: IIE

International Student Recruitment Trend Highlights

• International recruitment of students contributes to a more diversified student body.
• However, with the ongoing pandemic, international student enrolment has plummeted by 16% in 2020 (IIE, 2020).
• News curriculums are designed to better prepare students for the global economy.

7. Online Program Management Providers

The growth of elearning software paved a new path for online program management organizations or OPMs. Universities and their corporate partners develop online courses. Meanwhile, OPMs provide the platform for students to take the classes.

Renowned universities like Harvard, Yale, NYU, and Georgetown provide online degrees through OPM providers. According to an OPM report (Huffpost, 2019) OPMs typically take 60% or more cut in tuition. As forecast, the market for OPMs and related services will soon hit almost $8 billion by 2020.

OPM Provider Trend Highlights

• Renowned universities now provide online degrees through OPMs.
• By 2020, the market for OPMs could hit almost $8 billion. (CNBC, 2019)

8. Corporate-Institution Partnerships

Institutions are now working with corporations to ensure that employee skills match their jobs. These enterprise training companies partner with universities and leverage their vast networks to help companies bridge the tech-talent gap in their workforce.

Although the uses of HR solutions include enhancing career development, higher education still serves as a better training ground for students. The likes of Pluralsight and Revature encourage university partnerships and collaboration with employers. They provide students and companies with the right programs to match their skills and needs.

Pluralsight, an online platform for software and IT developer training, utilizes its industry-updated content. With its close ties with employers, the corporation ensures success in the match. Revature, on the other hand, provides a program where students can pay back their tuition within two years after employment. This way, the needs of both students and employers are addressed through a collaborative learning management process .

Source: U.S. Bureau of Labor Statistics, 2019

Corporate-School Partnership Trend Highlights

• Institutions work with corporations to address the mismatch between employer needs and worker skills.
• Enterprise training companies provide students with industry-specific educational programs.

9. Student Loans

Accumulating student loans continue to be a worrying part of college education. As higher education costs become more expensive, student loan debts climbed to an all-time high of $1.7 trillion in 2020 (Educationdata.org, 2021). Moreover, loan balances tend to be different for each state, with some states having higher unpaid balances more than others. Connecticut, Pennsylvania, and Rhode Island emerged as the states with the highest amount of student loan balance at $38,510, $36,854, and $36,250 respectively.

According to a report by Student Loan Hero, about 69% of the graduating class in 2018 used private and/or federal loans (Student Loan Hero, 2019). And that’s not counting the additional 14% of loans that parents of college students took to fund their children’s higher education. Overall, students ended up with an average of $29,800 in debt after graduation, while their parents were left with about $35,600.

Student loan statistics in 2020 show that 44.7 million Americans currently have student loan debts, with an average amount of $32,731 (Forbes, 2020). This state of student loans in the US is further aggravated by the COVID-19pandemic, with 81% of full-time higher education students reporting they are facing more financial difficulties (Student Loan Hero, 2020).

Moreover, the public student loan forgiveness, or PSLF, has improved since its launch in 2007. The program is for government and qualifying nonprofit employees with federal student loans. In this program, the remaining loan balance will be forgiven tax-free after eligible borrowers have made 120 loan payments.

But this is only possible if the borrowers are under an income-driven repayment plan. Based on the most recent data from Federal Student Aid, 1,216 people have received loan forgiveness (Nerd Wallet, 2021).

Student Loan Trend Highlights

• Americans owed approximately $1.5 trillion in student loans. (Pew Research Institute, 2019)
• 7.63% of the total outstanding US student loans are private loans. (Nerd Wallet, 2020)
• About 1,216 people received loan forgiveness from the public student loan forgiveness. (Federal Student Aid)

10. Increase in Capital Campaigns

The decline in state funding led to higher education’s aggravated efforts in raising capital funds. In recent years, the higher education sector saw an increased focus on capital campaigning. As state funds became scarce, education leaders and policymakers train their sights on private donors.

Today, capital campaigning in the higher education sector is more ambitious than ever. For instance, the University of Michigan raised $5 billion in its fundraising campaign, which was led by 1,600 fundraising volunteers and 550 development staff members.

On a similar note, the University of North Carolina at Chapel Hill is aiming to raise $3 billion, while the University of North Carolina at Chapel Hill’s fundraising goal is $4.25 billion. Meanwhile, the University of Washington has a $5 billion campaign underway.

Capital Campaign Trend Highlights

• Higher education institutions are taking major strides into raising capital funds.
• As state funding continues to decline, colleges and universities turn to private donors for alternative sources.

11. Learning Management Systems

Learning management systems for schools created a more efficient system in higher education. Educators and administrators now use LMS to better develop and distribute course content. These applications are also handy in tracking student progress. Although LMS solutions mostly cater to corporations, there are now LMS platforms specific for higher education. Various LMS systems are available in the market today. Here are some examples of LMS solutions used for higher education.

Most Popular LMS Software

• TalentLMS.  This is a cloud-based LMS that simplifies how users conduct online seminars and courses. In TalentLMS reviews , the product has been lauded for its course authoring, exam engine, and registration management modules.
• SAP Litmos.  A leading LMS platform, SAP Litmos provides customizable learning paths, progress tracking, and management controls. Read more about its other features here in one of our in-depth SAP Litmos reviews .
• Docebo. In various Docebo reviews , you’ll find that it is a leading elearning solution provider with many comprehensive features. Core capabilities include a course catalog, enrollment procedures, and certificates.
• iSpring Learn LMS. This system is a straightforward and easy-to-use platform for LMS hosting, according to several iSpring Learn LMS reviews . Its features include completion tracking, training metrics, and Smart Groups.
• LearnUpon.  A web-based LMS that helps educational institutions and businesses keep track of learning and knowledge building. Numerous LearnUpon reviews praise the platform for its comprehensive features including gamification and automated certifications.

Learning Management Systems Trend Highlights

• The higher education system uses LMS platforms to easily deliver course contents to students.
• LMS solutions are widely used by corporations. However, there are specific platforms that best suit the higher education sector.

12. Competency-Based Education

The emerging trend of using CBE curricula in the higher education sector offers a new value proposition for many institutions. By using a syllabus that specifically targets competencies, students need to master all courses or programs to advance from one unit to another. It offers a wide range of benefits, such as improved completion rates and easier access to the programs, for nontraditional learners.

In a recent survey by the American Institutes for Research, 51% of institutions have reported adopting CBE while 23% have reported being interested in CBE, with 15% expressing no interest. Moreover, about 11% of institutions are found to be offering at least one full CBE program. In combination, there were 588 programs currently offered by these institutions, with 492 of these undergraduate programs and 96 graduate programs.

These numbers confirm an increase in the number of CBE programs offered in colleges and universities. It’s a popular vote for an approach to align student knowledge and skills, design programs based on employer needs, and personalize courses based on the student’s learning pace.

Competency-Based Education Trend Highlights

• Studies reveal an increase in the number of CBE programs.
• In 2019, about 51% of institutions are already using CBE curriculum. (Postsecondary CBE, 2019)

13. MicroMasters Programs

A MicroMasters program is a graduate-level course that top universities offer exclusively via online portals. In essence, these programs are equal to master’s degree programs and geared toward specific studies and career topics. A wide range of colleges and universities have already started offering these programs, including the University of Pennsylvania, Boston University, Georgia Tech, MIT, and the University System of Maryland.

Taking up a MicroMasters degree typically costs between $600 to $1,500. These courses are offered fully online either as self-paced or instructor-led. And since MicroMasters programs are offered by the top universities, the programs are recognized by some of the top companies in the world.

In 2018, the total number of students who registered in MicroMasters programs at edX surged to 1.7 million, and the number of programs offered rose from 1 to 46 in the same year.

MicroMasters Programs Trend Highlights

• Top universities now offer MicroMasters program for students who wish to take their educational attainment to the master’s degree level.
• University of Pennsylvania, Boston University, Georgia Tech, and MIT offer students MicroMasters programs.

14. Salary of College Professors

According to Salary.com, the average salary of college professors in the US is $152,327 ( Salary.com , 2021) . For most popular college professor positions, salary ranges between $72,448 and $232,206.

But to earn a position in the academic field, it takes at least eight years of post-doctoral education and work experience. Moreover, instructors with several years of non-academic professional experience have greater chances of being university professors.

It’s for these reasons that the highest-paid professors are mostly found in prestigious private universities like Columbia, Stanford, Princeton, and Harvard (AAUP, 2020). These professors are commanding continuous career and educational growth in the academic field.

Source: American Association of University Professors Faculty Compensation Survey

College Profession Salary Trend Highlights

• Most of the highest-paid professors are teaching at prestigious private universities.
• As of January 2021, the average salary of college professors is $152,327. (Salary.com, 2021)

15. Most to Least Popular Courses

A college degree leads to more opportunities career-wise. Thus, for many students, choosing a course in college takes a lot of preparation and consideration. According to the US Department of Education, the top factors affecting students’ college course choice include academic quality, having the desired program of study, and job placement (NCES, 2018).

Most popular college majors in 2019 for students following lucrative career goals (Kiplinger, 2019):

• Electrical engineering
• Computer engineering
• Chemical engineering
• Civil engineering
• Email templates
• Biomedical engineering
• Computer science
• Construction management
• Mechanical engineering
• Petroleum engineering

16. Higher Education by Country

Teaching skills, principles, and rules of education influence a country’s higher education performance. In addition, evaluation skills and appropriate educational materials make a difference in a country’s education quality. Thankfully, many countries have made huge strides in this respect.

Each country invests in its education system in the hopes that more graduates will soon move their economies to greater heights. According to QS Higher Education System Strength Rankings, the US tops the list of countries providing the best higher education quality. Meanwhile, the UK and Australia rank second and third places, respectively. This is based on system strength, access, flagship institution, and economic context.

Top countries delivering the best higher education quality and systems:

• United States
• United Kingdom
• Netherlands
• South Korea

17. College and University Governance

The year 2019 in the higher education sector has been filled with headlines of presidential departures. In one instance, four university presidents left their respective institutions in a single week.

As the years went by, the average tenure of college presidents decreased. From seven years in the past, it has now become five years or even less. This is because of the increasing demands and stressors that college presidents need to deal with. These include state funding, declining enrollment, and changing student demographics.

Meanwhile, according to data published by the American Council on Education in 2017, college presidents served an average of  6.5 years in the office. This is relatively lower compared to the 7-year average in 2011 and 8.5-year average in 2006.

Sorce: American Council on Education

University Governance Trend Highlights

• 2017 data reveals that presidents served an average of  6.5 years in the office. (American Council on Education)
• The average tenure of college presidents has drastically decreased.
• In a single week in June 2019, four university presidents left their respective posts.

18. College Closures and Mergers

The number of higher education institutions shutting down continues to trend upwards. Despite the underlined importance of higher education attainment, there are several factors that keep threatening the financial health of smaller institutions. In New England and the Midwest, a number of colleges and universities have already shut their doors in the previous year. Pre-pandemic studies have predicted that about 15 more private colleges were to close down in 2020 but with the current state of COVID-19, this figure is said to be much higher.

In one Ernst & Young report, small colleges were found to be more vulnerable to critical, strategic challenges than institutions that had over 1,000 enrollments. Decline in enrollment, increased regulation, tight budgets, and lack of state funding are some of the factors contributing to closures of colleges and campuses all over the world.

As an effort to battle the risk of closures, policymakers look into establishing or strengthening the financial monitoring system of their institutions.

College Closures and Mergers Trend Highlights

• Smaller colleges and universities continue to face the threat of closing down.
• Experts predict that more institutions this year are bound to close or merge with bigger institutions.

19. Bill Gates on Higher Education

Since the year 2000, Bill Gates has been investing in education. He and his wife believed that they could do something about the disparity between post-secondary success and achievements among students of color and low-income students. This led to the establishment of the Bill and Melinda Gates Foundation.

The Gates Foundation started a commission to determine the value of a college degree or certificate.  Correspondingly, the Postsecondary Value Commission aims to provide a measurement tool to determine the economic payoff of certain degrees.

In addition, the commission will consider various factors affecting higher education. These include economic factors and post-college earnings, as well as the differences in earnings by degree type, student debt, and economic mobility.

Bill Gates on Education Trend Highlights

• The Gates Foundation recently started the Postsecondary Value Commission to determine the value of a college degree.
• The Postsecondary Value Commission uses measurement tools to determine the economic payoff of college degrees.

Monitoring the Trends in Higher Education

The current trends in higher education give us a partial view of what the future has in store for those aspiring to further their education at this level. Some issues need addressing, and actions must be performed for better outcomes. For instance, technological advancements paved the way for learning management system platforms to address some of the changing demands of the education sector. Developments like this provide more avenues for students and learners to advance their professions.

What’s more pressing is how education quality today stands to influence the future workforce. As it is, more corporations are already taking active measures to address employee skill mismatch. By working with educational institutions, corporations provide industry-specific courses to produce highly skilled graduates. This thoughtful matching of courses and industry needs ensures that graduates need not worry about landing jobs for what they spent hours studying for. This ensures that the new wave of employees is rightfully skilled for their jobs and prepares them for a tight job market that has been affected by the COVID-19 pandemic. And in case you need a hand in preparing new employees, you can read our guide to efficient employee onboarding .

References:

• 2019 state of the field: Postsecondary CBE in the US. (2019). Postsecondary Competency Based Education .
• 2019-20 faculty compensation survey results. (2020). AAUP .
• 2020 online education trends report. (2020). BestColleges.com .
• American council on education. (n.d.). American Council on Education .
• Carey, K. (2019, April 1). The corporations devouring American colleges. HuffPost Highline .
• Carnevale, A. P., & Smith, N. (2018). Balancing work & learning: Implications for low-income students. CEW Georgetown .
• Characteristics of postsecondary students. (2020, April). National Center for Education Statistics (NCES) .
• Cilluffo, A. (2019, August 13). 5 facts about student loans. Pew Research Center .
• College by the numbers. (n.d.). CollegeStats.org .
• College professor salaries by education, experience, location and more. (2021, February 26). Salary.com .
• Dickler, J. (2021, January 14). Amid the Covid crisis, this college is cutting tuition in half next year. CNBC .
• Distance learning statistics [2020]: Online education trends. (2020, April 12). EducationData .
• Factors that influence student college choice. (2018, November). National Center for Education Statistics (NCES) .
• Fall international enrollments snapshot reports. (2020, November). Institute of International Education (IIE) .
• Fast facts: Employment rates of college students. (2020). NCES .
• Friedman, Z. (2020, February 3). Student loan debt statistics in 2020: A record $1.6 trillion. Forbes .
• Getting ready for college can be easier than you think. (n.d.). Federal Student Aid .
• Helhoski, A. (2021, January 26). Public service loan forgiveness: What it is, how it works. NerdWallet .
• Helhoski, A., & Lane, R. (2020, November 18). 2020 student loan debt statistics. NerdWallet .
• Lederman, D. (2018, November 7). New data: Online enrollments grow, and share of overall enrollment grows faster. Inside Higher Ed .
• My Finance Academy. (2019, October 4). Student loans: Stop stressing, start planning. PNC Insights .
• Powell, F., & Kerr, E. (2020, September 14). See the average college tuition in 2020-2021. US News & World Report .
• Power, S. (2020, August 26). Digital trends in higher education. Annertech .
• Rapacon, S. (2019, March 29). 25 best college majors for a lucrative career. Kiplinger .
• Research & Markets Ltd. (2020). Global online education market – Forecasts from 2020 to 2025. Research and Markets .
• Reuters. (2019, July 26). Pearson revival on track as shift to digital pays off. CNBC .
• Student Loan Hero. (2020, April 15). 4 out of 5 college students face financial Troubles due to coronavirus pandemic. Cision .
• Total student loan debt [2021]: Federal vs private (by year). (2021, March 18). EducationData .
• Valbrun, M. (2019, May 10). NACUBO report shows tuition-discounting trend continuing unabated. Inside Higher Ed .

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

Related posts

Cybersecurity Trends To Watch Out for in 2024

10 Significant Restaurant Software Trends for 2024: Latest Forecasts You Should Know

10 VoIP Software Trends for 2024: Latest Predictions To Watch Out For

10 eLearning Software Trends for 2024: Latest Forecasts You Should Know

13 Latest Customer Service Software Trends & Forecasts for 2024

12 Virtual Team Trends for 2024: Top Forecasts To Watch Out For

Best Billing Software in 2024

Best Campaign Management Software in 2024

10 Best Free CAD Software for 2024

20 Best Document Management Software for Law Firms in 2024

20 Best EHS Software Companies in 2024

What Does Salesforce CRM Do? Features & Benefits of a Leading CRM Software in 2024

Top 10 Alternatives to Power BI: Overview of Business Intelligence Platforms in 2024

Top 15 Payroll Software for Startups for 2024

What is the Cost of QuickBooks Enterprise? Analysis of Features & Subscription Fees in 2024

20 Best Medical Practice Management Systems in 2024

20 Best Appointment Scheduling Apps in 2024

Katana MRP Pros and Cons: Analysis of a Leading Inventory Management Software

24option Reviews: Deposit, Demo & Binary Options Trading Info in 2024

20 Best Search Engine Optimization Tools in 2024

Does this only apply to the US? Or worldwide?

Thanks in advance.

Leave a comment!

Add your comment below.

Be nice. Keep it clean. Stay on topic. No spam.

Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.

EU Office: Grojecka 70/13 Warsaw, 02-359 Poland

US Office: 120 St James Ave Floor 6, Boston, MA 02116

• Add Your Product
• Research Team
• Terms of Use
• Privacy Policy
• Cookies Policy
• Scoring Methodology
• Do not sell my personal information
• Write For Us
• For Small Business
• Top Software
• Software reviews
• Software comparisons
• Software alternatives

Copyright © 2024 FinancesOnline. All B2B Directory Rights Reserved.

2024 Student Systems US and International Higher Education Market Share, Trends, and Leaders Report

Why read this research.

Examine the US higher education student systems market, including current and historical product selection trends based on market sector and institution size. Gain insight into the trajectories of leading vendors with at least one percent of the total US higher education student system market share—Anthology, Ellucian, Jenzabar, Oracle, Thesis, SAP, and Workday. Representing more than 20 years of research, this report presents unbiased data and analysis to support institutions’ technology modernization and investment planning. This 2024 report also provides a high-level overview of the student system market in Canada and the United Kingdom.

Key Questions Answered

• What meaningful institutional, product, selection, and implementation trends are impacting student system modernization in higher education? 
• What are the current and historical US higher education student system selection patterns based on institution size and sector?
• Which student systems were most often selected by higher education institutions in 2023?
• Vendor in Focus: Anthology, Ellucian, Jenzabar, Oracle Corporation, SAP, Thesis, Workday
• Software Category in Focus: Student Core
• Authors: Mary Beth Cahill, Senior Analyst, and Dave Kieffer, Principal Analyst, Tambellini Group
• Research Availability: April 2024

Table of Contents

• Executive Summary
• Market Definition
• Market Trends
• Selections Over Time
• 2023 Market Selections
• Vendor Market Share

Get Access to Tambellini Group Research

Share This Research

Realize Your Institution's Goals Faster with the Tambellini Group

Supports institutions from technology strategy through contract negotiation

Enables planning for short and long-term strategies

Empowers CIOs to lead their institutions into a dynamic technology landscape

Higher Education Institutions

Solution Providers & Investors

Become a Client of the Tambellini Group.

Get exclusive access to higher education analysts, rich research, premium publications, and advisory services.

Request a Briefing with a Tambellini Analyst

Suggest your research topics, subscribe to tambellini's top of mind..

Weekly email featuring higher education blog articles, infographics or podcasts.

Higher Education Market: Global Size, Share, Trends, Growth and Forecast Outlook 2022-2032

Consumer Goods & Retail

• Status : Published
• Published on: Feb 2021
• Report ID: KDMI-6813
• Available Format: PDF/Excel/DOC

1 Preface 1.1 Research Methodology 1.2 Geographic Scope 1.3 Years Considered

2 Executive Summary

3 Market Overview 3.1 HDPE Pipes Overview 3.2 Market Definition & Key Market Segments 3.3 Industry Development 3.4 Global Market Maturity 3.4.1 North America 3.4.2 Europe 3.4.3 Asia Pacific 3.4.4 Latin America 3.4.5 Middle East & Africa 3.5 Porter’s Five Force Analysis 3.6 Industry Value Chain Analysis 3.7 Macro-Economic Trends

4 Competitive Landscape 4.1 Global HDPE Pipes Market 2017 4.2 Global HDPE Pipes Market Value Share, By Company 2017 4.3 Global HDPE Pipes Market Volume Share, By Company 2017

5 Growth Drivers & Barriers in Global HDPE Pipes Market 5.1 North America 5.2 Europe 5.3 Asia Pacific 5.4 Rest of World

6 Trends in Global HDPE Pipes Market 6.1 North America 6.2 Europe 6.3 Asia Pacific 6.4 Rest of World

7 Global HDPE Pipes Market 7.1 Introduction 7.1.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 7.1.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025

8 Global HDPE Pipes Market Segmentation Analysis, By Product Type 8.1 Introduction 8.2 Strategic Insights 8.3 BPS Analysis, By Product Type 8.4 Market Attractiveness, By Product Type 8.5 PE 63 Market 8.5.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 8.5.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025 8.6 PE 80 Market 8.6.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 8.6.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025 8.7 PE 100 Market 8.7.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 8.7.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025 8.8 PE 100RC Market 8.8.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 8.8.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025 8.9 Others Market 8.9.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 8.9.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025

9 Global HDPE Pipes Market Segmentation Analysis, By Application 9.1 8.1. Introduction 9.2 8.2. Strategic Insights 9.3 BPS Analysis, By Application 9.4 Market Attractiveness, By Application 9.5 Oil & Gas Pipe Market 9.5.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 9.5.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025 9.6 Agricultural Irrigation Pipe Market 9.6.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 9.6.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025 9.7 Water Supply Pipe Market 9.7.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 9.7.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025 9.8 Sewage System Pipe Market 9.8.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 9.8.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025 9.9 Others Market 9.9.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 9.9.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025

10 Geographical Analysis 10.1 Introduction 10.2 North America HDPE Pipes Market 10.2.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 10.2.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025 10.3 By Product Type 10.3.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 10.3.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025 10.4 By Application 10.4.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 10.4.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025

11 Europe HDPE Pipes Market 11.1.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 11.1.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025 11.2 By Product Type 11.2.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 11.2.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025 11.3 By Application 11.3.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 11.3.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025

12 Asia Pacific HDPE Pipes Market 12.1.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 12.1.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025 12.2 By Product Type 12.2.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 12.2.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025 12.3 By Application 12.3.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 12.3.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025

13 Latin America HDPE Pipes Market 13.1.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 13.1.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025 13.2 By Product Type 13.2.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 13.2.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025 13.3 By Application 13.3.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 13.3.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025

14 Middle East & Africa HDPE Pipes Market 14.1.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 14.1.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025 14.2 By Product Type 14.2.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 14.2.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025 14.3 By Application 14.3.1 Historical Market Value (USD Million) 2015-2017, Market Value Forecast & Y-o-Y Growth Analysis, 2019-2025 14.3.2 Historical Market Volume (Thousand Tons) 2015-2017, Market Volume Forecast & Y-o-Y Growth Analysis, 2019-2025

15 Competitive Landscape 15.1 Market Share of Key Players in HDPE Pipes Market 15.2 HDPE Pipes Company Analysis 15.3 JM Eagle, Inc. 15.4 Company Overview 15.4.1 Product Offered 15.4.2 Business Strategy 15.4.3 Financials 15.4.4 SWOT Analysis 15.4.5 Market Share Analysis 15.4.6 Key Achievements & Developments 15.5 WL Plastics 15.6 POLYPLASTIC Group 15.7 Lane Enterprises, Inc. 15.8 Prinsco, Inc. 15.9 Uponor Oyj 15.10 Mexichem 15.11 United Poly Systems 15.12 Blue Diamond Industries, LLC 15.13 Radius Systems Ltd. 15.14 Other Prominent Players

16 Disclaimer

FREE Report Sample is Available

In-depth report coverage is now just a few seconds away

Pandemic disrupted the entire world and affected many industries.

Get detailed COVID-19 impact analysis on the Higher Education Market

Higher Education Market: Overview and Definition

The global higher education market is estimated to grow from USD 24.7 billion in 2021 to USD 41.2 billion by 2032, at a CAGR of 17.5% during the forecast period 2022-2032. Higher learning is an optional final phase of formal training, referred to as post-secondary and tertiary education, after secondary education. It includes all post-secondary education, training, and guidance on educational institutions' research approved by State authorities as higher education institutions. Higher education is provided through various schools such as universities, academies, colleges, technology seminars and institutes, and some universities, including vocational schools, business colleges, and other graduate professional colleges. They are all forms of education beyond high school.

The higher education market refers to the industry that provides post-secondary education, including colleges, universities, and other educational institutions. This market has been growing steadily over the years, driven by factors such as rising demand for skilled labor, technological advancements, and globalization.

The market is highly competitive, with a large number of institutions offering a wide range of programs and courses. There is also increasing competition from alternative education providers, such as online learning platforms and vocational training programs.

In recent years, the COVID-19 pandemic has significantly impacted the higher education market, with many institutions transitioning to online learning and facing financial challenges due to reduced enrollment and increased costs.

Higher Education Market: Key Drivers

There are several drivers of growth in the higher education market, including:

Increasing demand for skilled labor:  As the global economy becomes more knowledge-based, there is a growing demand for workers with specialized skills and knowledge. Higher education institutions are seen as a key source for developing these skills.

Technological advancements:  Advancements in technology have enabled the development of new educational tools and delivery methods, including online learning and mobile apps, making higher education more accessible to learners.

Globalization:  The increasing interconnectedness of the world has led to a growing demand for global education and a more diverse range of educational experiences.

Government policies and funding:  Government policies and funding can have a significant impact on the higher education market, with many countries investing heavily in higher education to support economic growth and development.

Demographic trends:  The growth of the middle class, an aging population, and changing labor market demands are all demographic factors that can drive demand for higher education.

Over the last two decades, the higher education market has emerged and is now increasing. In private and public institutions, ministries of education and government agencies, education, and testing companies, the number of players in that market is expanding. Educational institutions are becoming more receptive to technological components being adopted. Technology plays a vital role in enabling students and educators to interact and take advantage of upcoming learning opportunities in education. Within the higher education market, there is growing competition between public and private higher education institutions, with international universities and business partners' participation for research, associations, and funds to focus on students and faculty from all over the world.

Growing Number of Enrollments

Companies are continually looking for people who can lead this change and adapt quickly to such changes with the changing technological landscape. The lack of qualified employees has become one of the significant challenges for businesses, leading to people turning to specialized higher education courses that could benefit students in the long run.

Globalization and the increase in the web has given people from leading universities worldwide new opportunities to build their skills. Individuals opt for these courses because they are in line with the technological advances taking place worldwide. The software adoption for higher education across institutions will likely be one of the leading factors.

Growing International Student Mobility

With globalisation coming and the growing number of students who visit different countries to train, there are projected to be enormous opportunities for higher education providers.The massive flow of traffic of university education students around the world is expected to create tremendous opportunities for higher education providers as institutions will have to manage these vast volumes of data, thereby creating new revenue streams for providers of software for higher education.

Cloud-Based Learning

The growing number of enrolments means that students choose cloud-based education as their primary source to boost the higher education market. It is expected that increased connectivity and hardware, cloud-based resource privacy, device-based computing replacement, technology personalization, and the emergence of collaborative and online learning will be significant drivers for the higher education market.

The education industry has chosen to transform digitally and has been a lovely place for hackers to carry out phishing, ransomware, malware, and other attacks. Hackers focus on the higher education sector since it provides users and teachers with personal information. The industry also saw a change in the crowd due to new registrations and graduation of students. These factors have made a robust security solution challenging to implement.

Higher Education Market: Challenges

The higher education market also faces several challenges, including:

Rising costs:  The cost of higher education has been rising steadily, making it increasingly difficult for students to afford. This has led to concerns about student debt and the overall affordability of higher education.

Competition from alternative education providers:  Online learning platforms and vocational training programs are increasingly seen as viable alternatives to traditional higher education institutions, putting pressure on traditional institutions to adapt and compete.

Changes in student preferences:  Students today have different expectations and preferences than in the past, including a greater focus on career outcomes and flexibility in course offerings.

Demographic shifts:  Changing demographics, including declining birth rates and an aging population, can impact the demand for higher education.

Technological disruption:  Technological advancements can both enable new educational opportunities and disrupt traditional models of higher education, requiring institutions to adapt quickly.

COVID-19 pandemic:  The pandemic has had a significant impact on the higher education market, including decreased enrollment, increased costs, and a shift to online learning, which has highlighted the need for institutions to be agile and adaptable in the face of unexpected challenges.

Higher Education Market: Segmentation

By Hardware

By End User

• Private Colleges
• State Universities
• Community Colleges

By Solution

• Content Collaboration
• Data Security and Compliance
• Campus Technology
• Performance Management
• Consultation
• Implementation
• Training and Support

By Geography:

- North America (U.S. & Canada) - Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe) - Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand and Rest of Asia Pacific) - Latin America (Brazil, Mexico and Rest of Latin America) - Middle East & Africa (GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa and Rest of Middle East & Africa

Higher Education Market: Regional Synopsis

It is anticipated that Asia-Pacific has the highest CAGR. In the higher education market, China is now a major producer, exporter, and investor. A combination of population and economic growth, bilateral business models, and changes in the flow of incoming and outgoing students are driving the region's growth, increasing global competition and rapidly expanding higher education capacity.

North America is estimated to have the highest rate of higher education adoption. There are many opportunities for students in Latin America and the Middle East, and Africa. Suppliers are massively adopting these solutions in most countries, such as the UAE and Saudi Arabia.

Higher Education Market: Recent Developments

There have been several recent developments in the higher education market, including:

Increased emphasis on online learning:  The COVID-19 pandemic has accelerated the trend toward online learning, with many institutions moving to remote instruction and investing in online learning platforms.

Growing demand for vocational training:  There is a growing demand for vocational training and certification programs that provide specific job skills and credentials, particularly in industries such as technology and healthcare.

Expansion of international education:  Many institutions are expanding their international programs and partnerships, seeking to attract students from around the world and provide students with a global perspective.

Investment in emerging technologies:  Higher education institutions are investing in emerging technologies such as artificial intelligence, blockchain, and virtual reality, to enhance the learning experience and prepare students for the future workforce.

Emphasis on career outcomes:  Students are increasingly focused on career outcomes, and institutions are responding by investing in career services, internships, and other programs that prepare students for the job market.

Higher Education Market: Key Players

• Xerox Corp.
• Panasonic Corp.
• Oracle Corp.
• EduComp Solutions
• Cisco Systems Inc.
• Three Rivers Systems
• Smart Technologies Inc.

Make This Report Your Own

Take Advantage of Intelligence Tailored to your Business Objective

• Publication date: 20th September 2023
• Base year: 2022
• Forecast year: 2023-2033
• Format: PDF, PPT,Word,Excel

- Quick Contact -

• +1(518) 300-1215
• [email protected]

- ISO Certified Logo -

Frequently Asked Questions(FAQ)

What is the higher education market, what are the main types of higher education institutions, what are the main factors driving the growth of the higher education market, what are some of the key trends in the higher education market, who are the major players in the higher education market, what regions are experiencing the highest growth in the higher education market, higher education market, -: our clients :-.

Subscribe to Our Company Updates

Advertisement

Expansion of higher education and consequences for social inequality (the case of Russia)

• Published: 09 August 2016
• Volume 74 , pages 201–220, ( 2017 )

Cite this article

• David L. Konstantinovskiy 1  

1404 Accesses

19 Citations

2 Altmetric

Explore all metrics

The expansion of higher education leads to a number of consequences. The case of Russia has both specific features and features common to processes taking place in other countries. This paper offers a retrospective description of educational system manipulation and changes that have occurred due to general transformations in Russia. The new labor market required qualified specialists. At the same time, employers needed a significant number of more or less socialized young people, and these skills are considered to be acquired as a result of studying in a higher education institution (HEI). Both demands from the labor market were transmitted to families, who, in turn, translated demands to the educational system. The educational scope responded adequately to demand from families. HEIs underwent differentiation: some provided knowledge, along with socialization, confirmed by degrees; others just gave degrees plus socialization. Enrollment in HEIs grew continuously and very rapidly. Two types of consequence of the resulting situation are considered here. Using the findings of 50 years’ research, it is shown that increased HEI enrollment has led to greater uniformity in aspirations for education among young people and to their broader participation in higher education. However, this has not proved conducive to lessening social inequality in higher education. In addition, studies of HEI graduates in the labor market testify that the growth of HEI differentiation has raised inequality in the labor market.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price includes VAT (Russian Federation)

Instant access to the full article PDF.

Rent this article via DeepDyve

Institutional subscriptions

Data Source Secondary school graduation: 1970–1990: Federal State Statistics Service data; 1995: Education 2007 ; 2000–2014: Indicators 2016 , p. 126. HEI enrollment: 1970–1995: Statistics of Russian Education; 2000–2010: Education 2014 , p. 360; 2014: Indicators 2016 , p. 152

Data Source Siberian surveys

Similar content being viewed by others

Education and Parenting in the Philippines

The influence of education on health: an empirical assessment of OECD countries for the period 1995–2015

Higher education expansion and inequality in educational opportunities in China

By the Decree of the Council of People’s Commissars dated August 2, 1918 “On the rules of admission to higher education” (Decree 1918 ), everyone was granted the right to enter universities without submitting an education certificate. As workers’ and peasants’ training was insufficient, the need arose to organize special courses. By the Decree of the Council of People’s Commissars dated September 17, 1920 “On Workers’ Departments” (Decree 1920 ), the system of workers’ departments was enacted. These departments admitted workers, peasants and people delegated by industrial enterprises, collective farms, trade unions, and Party and Soviet organizations. Students had the same status as working people and got state scholarships. Graduates had the right to enter higher education institutions without examination.

Russian schools provide a nine-year lower secondary education (ISCED level 2) program and an eleven-year upper secondary education (ISCED level 3) program.

Schools in Russia provide full-time and part-time education. Part-time education is designed for those who have a job; it usually provides an evening program (it is known as “evening school”) but the program may be realized at other times (in the morning or during the day), depending on students’ availability at their places of employment. The proportion of part-time school graduates is decreasing: It was 9.3 % in 2000 and 5.9 % in 2014 (Indicators 2016 , p 126). Besides, the new version of the Federal Law “On Education in the Russian Federation” (Federal Law 2012 ) provides for home schooling and self-education. It also makes provision for external graduation.

“The Law on the strengthening of connection between the school and life and the further development of the system of public education in the USSR” of December 24, 1958 (Law 1958 ).

Russian higher education institutions may now be called a university (for example, Lomonosov Moscow State University), an academy (for example, the Russian Presidential Academy of National Economy and Public Administration), an institute (for example, Moscow Institute of Foreign Languages, Voronezh State Institute of the Arts) or a school (for example the Moscow School of Social and Economic Sciences).

The question of education quality is not addressed here, since the matter under discussion is the differentiation of HEIs into those providing knowledge and skills and those providing diplomas. The point is that a discussion of education quality can be undertaken only in respect of those educational institutions that provide education (HEIs in the first of the categories listed belong here). It would be wrong to consider education quality in respect of the second category as they do not provide education : they do not prepare specialists in particular professions but award diplomas that allow their graduates to get jobs (for instance, an engineer’s diploma that allows the holder to obtain employment as a retailer, secretary, etc., that is, in occupations where a qualification in engineering is not needed at all). Moreover, the notions of prestige and elite and non-elite sectors are in all likelihood applicable to HEIs of the first category only and therefore are not discussed in this paper. (It should be kept in mind, too, that the prestige of an HEI and education quality are not directly related; prestige is determined by a number of factors besides education quality).

The study was carried out in nine Russian regions. Apart from regional quotas, the actual numbers of students in educational institutions were taken into account: 500 ninth-grade school students, 600 eleventh-grade secondary school students, 500 vocational school students, and 600 college seniors were polled.

Russian colleges are specialized secondary education institutions that train mainly semi-professional white-collar workers.

Vocational schools train skilled workers for industry and agriculture, as well as service workers.

Russian HEIs provide: full-time programs; part-time programs that combine distance and classroom learning (they may be conditionally—for the purposes of discussion—named part-time combined); and part-time programs that are mainly based on distance education (they may be named conditionally—again for the purposes of discussion—part-time distance). HEIs also provide external graduation.

The research data were combined. During the first stage, the questionnaire survey was carried out in full-time secondary schools. During their final months of schooling, upper-grade students were asked their opinion about occupations and about their wishes and expectations for their future profession and education. This was accompanied by detailed personal sociodemographic information about each student. During the second stage, about six months later, information was gathered on the life trajectory of each student after graduation and following his or her first steps outside school.

The research was carried out in Novosibirsk Region and other Siberian regions, in several regions of Central, Northern and Southern Russia and in several republics of the former USSR. In this text, data from the research conducted in Novosibirsk Region in 1963, 1983, 1994, 2004 and 2013 are used (at intervals of about 10 years; intervals were due to our financial and other capabilities). Novosibirsk Region is a developed industrial and agricultural area, and its capital is one of the largest cities in Russia. The samples were developed in such a way that young people from different groups (upper-grade students of full-time secondary schools in the regional center, cities, towns and villages) were represented proportionally to the share of each group in the total number of students in the region’s secondary schools in a specific year. The database for each year includes information on 4.5 % or more of respondents.

The social structure of upper-grade students (and, later, secondary school graduates) was analyzed in whole groups; status was determined by their parents’ positions with respect to authority, financial standing, occupation, employment and education level. The following groups were studied: children of administrators of high, middle and minor ranks (regional, party, industrial and other administrators); children of specialists (highly qualified employees, excluding administrators)—HEI qualified people; children of white-collar workers—office workers, employees with general or specialized secondary education; children of blue-collar workers—industrial and agricultural workers, employees using physical labor which does not require a high level of education. This type of aggregating has a long-standing tradition in Russian society and sociology.

1994 secondary school graduation: 891,295 (Federal State Statistics Service data); admission to HEI full-time departments: 396,000 (Statistics of Russian Education). 2013 secondary school graduation: 735,200 (Education 2014 , p. 235); admission to HEIs full-time departments: 664,500 (Education 2014 , p. 360).

This category did not exist in the Soviet period.

The interview was conducted as part of the “Development and testing of instruments for monitoring of continuing education in the regions of Russian Federation” research project, conducted in 2005–2006. The project was initiated by the National Training Foundation and carried out by the author and colleagues at the Center for Human Resources of the Russian Governmental Academy of National Economy (Konstantinovskiy et al. 2007 ).

Valuation of Russian HEI graduate employment is used in the rankings created by the All-Russia Public Organization Business Russia, the National Research University Higher School of Economics and other HEIs, the rating agency RAEX (Expert RA), Kommersant Publishers and other organizations. Graduate employment is considered in combination with other indicators (the composition and quality of the teaching staff, the number of foreign students, the volume of scientific research and publications, etc.) along with the results of surveys of teachers, graduates, and others.

RAEX (Expert RA)—Russia's largest international rating agency with a 17-year history.

The purpose of the rating is to assess the ability of HEIs to provide a high quality of knowledge and skills. The rating reflects the integral evaluation of graduate training quality based on statistical parameters and the views of employers, representatives of academic and scientific communities, as well as students and graduates (125 HEIs and more than 7500 respondents took part in the 2014 polls).

Superjob.ru is the largest recruitment portal: 550,000 employers; 6 million job seeker resumes; 180,000 job vacancies per month; 10 million visitors monthly.

Researchers were inspired by the statement made by Andrei Fursenko, former Minister of Education and Science of the Russian Federation, at a meeting of the Board of the Russian Union of Rectors: “Indicators of the quality of education should not be the number of rooms in an HEI, but the successful job placement of its graduates and the level of salary they receive.” The source of information is more than 1 million resumes of graduates from 1353 departments (60 lines of training) in 420 HEIs within five to 10 years after graduation. This particular database represents active HEI graduates who wish to work in their specialization.

Aitov, N. A., & Filippov, F. R. (1988). Managing the development of the social structure of Soviet society (pp. 93–94). Moscow: Nauka (in Russian) .

Google Scholar  

Archer, M. (1978). Social origins of educational systems . London: Sage Publications.

Baudelot, C., & Establet, R. (1989). Le niveau monte: Réfutation d’une vieille idée concernant la prétendue décadence de nos écoles . Paris: Seuil.

Bidwell, C. E. (1995). Schools, faculties and equality of educational opportunity. In R. Kahane (Ed.), Educational advancement and distributive justice: Between equality and equity (pp. 99–116). Jerusalem: The Magnes Press, The Hebrew University.

Boudon, R. (1973). L’inégalité des chances: La mobilité sociale dans les sociétés industrielles . Paris: Armand Colin.

Boudon, R. (1974). Education, opportunity, and social inequality: Changing prospects in Western society . New York: Wiley.

Bourdieu, P., & Passeron, J. (1964). Les heritiers. Les etudiants et la culture . Paris: Les editions de Minuit.

Bourdieu, P., & Passeron, J.-C. (1970). La reproduction: eléments pour une théorie du systéme d’enseignement . Paris: de Minuit.

Breen, R., & Jonsson, J. O. (2005). Inequality of opportunity in comparative perspective: Recent research on educational attainment and social mobility. Annual Review of Sociology, 31 , 223–243.

Article   Google Scholar  

Census. (2010). Resource document. Federal state statistic service . http://www.gks.ru/free_doc/new_site/perepis2010/croc/Documents/Vol3/pub-03-01.pdf . Accessed 15 Oct 2015.

Coleman, J. S. (1968). The concept of educational equality. Harvard Educational Review, 38 , 7–23.

Coleman, J. S. (1995). Social change and the loss of social capital: Implications for children. In R. Kahane (Ed.), Educational advancement and distributive justice: Between equality and equity (pp. 17–31). Jerusalem: The Magnes Press, The Hebrew University.

Coleman, J. S., Campbell, E. Q., Hobson, C. J., McPartland, J., Mood, A. M., Weinfeld, F. D., et al. (1966). Equality of educational opportunity . Washington, DC: U.S. Department of Health, Education and Welfare, U.S. Government Printing Office.

Collins, R. (1978). The credential society: An historical sociology of education and stratification . New York: Academic Press.

Decree. (1918). Decree of the Council of People’s Commissars of August 2, 1918 “On the rules of admission to higher education”. Collection of Government’s laws and regulations for the 1917 – 1918   years. # 57. Art. 632 (p. 770). Moscow: Administrative Department of the Council of People’s Commissars of the USSR 1942 ( in Russian ).

Decree. (1920). Decree of the Council of People’s Commissars of September 17, 1920 “On Workers’ Departments”. Collection of Government’s laws and regulations for the 1920 year . # 80 (p. 576). Art. 381. Moscow: Administrative Department of the Council of People’s Commissars of the USSR 1943 ( in Russian ).

Derouet, J.-L. (1999). Sociology of education: In search of society. Journal of Sociology and Social Anthropology (special ed., pp. 179–190) ( in Russian ).

Dobson, R. B. (1988). Higher education in the Soviet Union: problems of access, equity, and public policy. In G. W. Lapidus & G. E. Swanson (Eds.), State and welfare, USA/USSR: Contemporary policy and practice (pp. 17–60). Berkeley: Institute of International Studies, University of California.

Education. (2007). Education in Russian Federation: 2007. Statistical yearbook. Moscow, State University “Higher School of Economics” ( in Russian ).

Education. (2012). Education in Russian Federation: 2012. Statistical collection. Moscow, National Research University “Higher School of Economics”.

Education. (2014). Education in Russian Federation: 2014. Statistical collection. Moscow, National Research University “Higher School of Economics”.

Federal Law. (2012). Federal Law “On Education in the Russian Federation” # 273-FZ of December 29, 2012 with changes in 2015–2016 years. http://zakon-ob-obrazovanii.ru . Accessed 10 June 2016 ( in Russian ).

Froumin, I., Pinskaya, M., & Kosaretsky, S. (2013). How to restore the function of social elevator to education? In V. A. Mau & T. L. Klyachko (Eds.), Development of human capital—A new social policy (pp. 105–128). Moscow: Publishing House Delo (in Russian) .

Gerber, T. P., & Hout, M. (1995). Educational stratification in Russia during the Soviet period. American Journal of Sociology, 101 (3), 611–660.

Gerchikova, V. V. (1988). Modern higher education: Functions, implementation, prospects (pp. 77–78). Tomsk: Tomsk University Press (in Russian) .

Gospodinov, K., Shubkin, V., & Andics, J. (Eds.). (1986). Social problems of the young generation today: International comparative study . Sofia: Institute of Youth Studies.

Indicators. (2016). Indicators of Education: 2016. Statistical collection . Moscow: National Research University “Higher School of Economics”.

Katuntseva, N. M. (1977). The experience of the USSR in preparing intelligentsia from workers and peasants (pp. 28–36). Moscow: Mysl (in Russian) .

Konstantinovskii, D. L., & Khokhlushkina, F. A. (2000). The formation of the social behavior of young people in the sphere of education. Russian Education and Society, 42 (2), 26–58.

Konstantinovskiy, D. L. (2008). Inequality and education: Experience of sociological studies on Russian youth’s life starts (1960s—beginning of 2000s) . Moscow: SFC (in Russian) .

Konstantinovskiy, David L. (2012). Social inequality and access to higher education in Russia. European Journal of Education, 47 (1), 9–24.

Konstantinovskiy, D. L., & Popova, Y. S. (2015). Youth, labor market and higher education expansion. Sotsiologicheskiye Issledovaniya, 11 , 37–48 (in Russian) .

Konstantinovskiy, D., & Shubkin, V. (1977). Youth and education . Moscow: Nauka (in Russian) .

Konstantinovskiy, D., Vakhshtain, V., & Kurakin, D. (2007). Cross-regional analysis of the development of continuing education: findings. Voprosy obrazovaniya/Educational Studies (Moscow), 2 , 293–312 (in Russian) .

Konstantinovskiy, D., Vakhshtain, V., Kurakin, D., & Ya, Roshchina. (2006). Accessibility of quality general education: Possibilities and limitations . Moscow: Universitetskaya Kniga (in Russian) .

Kosaretsky, S. (2013). The availability of general education: The state policy and the interests of social groups. In Trends in education: different but equal. How to overcome the gap in access to quality education. Proceedings of the IX International scientific - practical conference (pp. 61–67). Moscow: Publishing House “Delo” ( in Russian ).

Law. (1958). The Law on the strengthening of connection between the school and life and the further development of the system of public education in the USSR, of December 24, 1958. Bulletin of the Supreme Council of the Union of Soviet Socialist Republics . January 1, 1959. # 1 (933). Art. 5. pp. 10–22.

Likhanov, A. (1996). The State of Children in Russia. Nezavisimaya Gazeta. 1996. November 21 ( in Russian ).

Nieto, S. (2005). Public education in the XX century and beyond: high hopes, broken promises and an uncertain future. Harvard Educational Review, 75 , 43–64.

Olesik, E. Y. (2008). Problems of Higher School Student Contingent Forming in the USSR 1944–1990. In The Adygei State University Herald. Series 1: Regional Studies, Philosophy, History, Sociology, Law, Political Science, Culturology (Vol. 2, pp. 82–87) ( in Russian ).

Russian Education. Federal portal. Resource document. http://www.edu.ru/abitur/act.9/index.php?rating/ratingExpertRA2014.html#r1 . Accessed 21 July 2015.

Popkewitz, T. S. (1991). A political sociology of educational reform: power/knowledge in teaching, teacher education, and research . New York: Teachers College, Columbia University.

Roshchina, Y. (2006). Foreign empirical studies of inequality in education. In D. Konstantinovskiy, V. Vachshtain, D. Kurakin, & Y. Roshchina (Eds.), Accessibility of quality general education: possibilities and limitations (pp. 185–205). Moscow: Unirsitetskaja kniga (in Russian) .

Rutkevich, M. N., & Filippov, F. R. (1978). (Eds.) Higher School as a Factor of Change in the Social Structure of Developed Socialist Society . Moscow: Nauka. pp. 54–68, 107–132 ( in Russian ).

Shishkin, S. (Ed.). (2003). Problems of access to higher education . Moscow: Signal (in Russian) .

Shubkin, V. N. (1970). Sociological experience . Moscow: Mysl (in Russian) .

Shubkin, V. N., et al. (1968). Quantitative methods in sociological studies of problems of job placement and choice of occupation. Soviet Sociology, 7 (1), 3–24.

Statistics of Russian Education. Resource document. http://stat.edu.ru/scr/db.cgi?act=listDB&t=2_6_13&ttype=2&Field=All . Accessed 22 Dec 2014.

SuperJob. Resource document. http://www.superjob.ru/research/zarplata-vypusknikov/2013 . Accessed 21 July 2015.

Titma, M. (Ed.). (1997). Social stratification of age cohort: Graduates of the 80s in post-Soviet space . Moscow: Institute of Sociology, Russian Academy of Sciences (in Russian) .

Trow, M. (1988). American higher education: past, present, and future. In G. W. Lapidus & G. E. Swanson (Eds.), State and welfare, USA/USSR: Contemporary policy and practice (pp. 61–92). Berkeley: Institute of International Studies, University of California.

Volkov, S.V. (1999). The intellectual strata in Soviet society. Chapter III, Part II. The Policy of Soviet Regime in the Sphere of Soviet Intelligentsia Formation (pp. 36–60). Moscow: Non-profit organization “Development”, Institute of Scientific Information on Social Sciences (INION) RAS ( in Russian ).

Voznesenskaya, Y. D. (2015). Youth and Professions. In Konstantinovskiy et al. New Meanings in the Educational Strategies of Young People (pp. 136–143). Moscow: CSP&M, 2015 ( in Russian ).

Whitti, G., & Edwards, T. (1995). Social justice and education in a new era: Rhetoric and reality. In R. Kahane (Ed.), Educational advancement and distributive justice: between equality and equity (pp. 32–46). Jerusalem: The Magnes Press, The Hebrew University.

Download references

Acknowledgments

The paper is prepared in the Department of Sociology of Education of the Institute of Sociology of the Russian Academy of Sciences. Siberian surveys 1994, 2004, 2013 and data analysis have been realized with the support of the Russian Humanitarian Science Foundation. The federal survey 2014 and data analysis have been realized with the support of the Russian Science Foundation.

Author information

Authors and affiliations.

Department of Sociology of Education, Institute of Sociology, Russian Academy of Sciences, 24/35, b. 5, Krzhizhanovskogo st., Moscow, Russia, 117218

David L. Konstantinovskiy

You can also search for this author in PubMed   Google Scholar

Corresponding author

Correspondence to David L. Konstantinovskiy .

Rights and permissions

Reprints and permissions

About this article

Konstantinovskiy, D.L. Expansion of higher education and consequences for social inequality (the case of Russia). High Educ 74 , 201–220 (2017). https://doi.org/10.1007/s10734-016-0043-7

Download citation

Published : 09 August 2016

Issue Date : August 2017

DOI : https://doi.org/10.1007/s10734-016-0043-7

Share this article

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

• Labor market
• Higher education
• Social inequality
• Find a journal
• Publish with us
• Track your research

We couldn’t find any results matching your search.

Please try using other words for your search or explore other sections of the website for relevant information.

We’re sorry, we are currently experiencing some issues, please try again later.

Our team is working diligently to resolve the issue. Thank you for your patience and understanding.

News & Insights

Canadian Market Ends Modestly Higher

April 26, 2024 — 05:45 pm EDT

Written by RTTNews.com for RTTNews  ->

(RTTNews) - The Canadian market ended modestly higher on Friday, led by gains in materials stocks as gold prices advanced on safe-haven buying. Stocks from the rest of the sectors turned in a mixed performance.

Investors reacted positively to some upbeat earnings updates from top U.S. companies, including Alphabet and Microsoft, and digested U.S. personal consumption expenditure (PCE) data that showed a larger than expected increase in annual consumer price growth.

The benchmark S&P/TSX Composite Index ended with a gain of 83.86 points or 0.38% at 21,969.24, after moving in a tight range between 21,907.48 and 21,997.95. The index gained about 0.5% in the week.

The Materials Capped Index climbed 1.69%. First Quantum Minerals (FM.TO) soared 12.5%. Ero Copper (ERO.TO) surged 8.1%, while Capstone Mining Corp (CS.TO), Hudbay Minerals (HBM.TO), Ivanhoe Mines (IVN.TO), Equinox Gold Corp (EQX.TO) and Filo Mining (FIL.TO) gained 5 to 7%.

Eldorado Gold (ELD.TO) climbed 2.82%. Eldorado reported adjusted net earnings of $55.2 million for the first quarter of 2024, compared to adjusted net earnings of $16.7 million in the year-ago quarter.

Precision Drilling Corp (PD.TO) gained more than 5%. Bombardier Inc (BBD.A.TO) gained 3.75%.

Dayforce Inc (DAY.TO), Thomson Reuters (TRI.TO) and Franco-Nevada Corporation (FNV.TO) ended higher by 2.5%, 1.3% and 1.1%, respectively.

TFI International (TFII.TO) ended down by 2.3%. The company reported first quarter net income of $92.8 million compared to $111.9 million in Q1 2023. Adjusted net income came in at $105.5 million in the first quarter of 2024, compared to $116.5 million a year earlier.

Spin Master Corp (TOY.TO) drifted down 2.6%. Bank of Montreal (BMO.TO), EQB Inc (EQB.TO), Cargojet (CJT.TO), Newmont Corporation (NGT.TO), FirstService Corporation (FSV.TO) and Dollarama Inc (DOL.TO) ended down by 1 to 2%.

In economic news, a report from the Canadian Federation of Independent Business said its business barometer in Canada, an index reflecting 12-month forward expectations for business performance in the country, dropped to 47.5 in April, from an upwardly revised 52.9 in the prior month.

Wholesale sales in Canada fell by 1.3% month-over-month in March, following zero change in February, preliminary estimates showed. The decrease was led by motor vehicle and motor vehicle parts and accessories subsector and the miscellaneous subsector.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

More Related Articles

This data feed is not available at this time.

Sign up for the TradeTalks newsletter to receive your weekly dose of trading news, trends and education. Delivered Wednesdays.

To add symbols:

• Type a symbol or company name. When the symbol you want to add appears, add it to My Quotes by selecting it and pressing Enter/Return.
• Copy and paste multiple symbols separated by spaces.

These symbols will be available throughout the site during your session.

Your symbols have been updated

Edit watchlist.

• Type a symbol or company name. When the symbol you want to add appears, add it to Watchlist by selecting it and pressing Enter/Return.

Opt in to Smart Portfolio

Smart Portfolio is supported by our partner TipRanks. By connecting my portfolio to TipRanks Smart Portfolio I agree to their Terms of Use .